Podiatry Legends Podcast: Recent Episodes
Tyson E Franklin
The Podiatry Legends Podcast will change the way you SEE, FEEL & THINK about the podiatry profession. This podcast is the place where Podiatrists openly share their amazing stories and careers paths, and expert business and marketing tips. It will expose YOU to all the opportunities that currently exist within the podiatry profession.
Regardless of the country you live in we all face the same inssues. What does the future of podiatry look like? In this episode, I speak with three influential podiatrists from the US, Dr Ben Pearl, Dr Patrick Deheer and Dr Patrick Agnew, about the profession’s past, its current challenges, and how we can inspire more students to choose podiatry as a career.
We delve into marketing strategies tailored towards potential students, the importance of ongoing research, and how to silence internal negativity and foster a more unified profession.
7 Key Takeaways 1. Podiatry is facing a global student recruitment challenge driven by poor public awareness, not a lack of value. 2. A $1.5 million marketing campaign, Podiatry Moves the World, aims to change the narrative. 3. Key target groups for recruitment in the US include MCAT takers, pre-health majors, and college athletes. 4. The opportunity to become a surgeon before the age of 30 was a major motivator for students. 5. Internal bickering and public negativity are harming the profession’s appeal. 6. Lifelong learning and mentorship are essential for long-term satisfaction in the profession. 7. Research is vital for innovation, and solo practitioners should find collaborative partners.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
Don’t forget to look at my UPCOMING EVENTS.
Do You Want A Little Business Guidance?
A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.
Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call.
I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR
Business Coaching
I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.
But let’s have a chat first to see what best suits you. ONLINE CALENDAR
Facebook Group: Podiatry Business Owners Club
Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin
Order My Books
It’s No Secret There’s Money in Podiatry
It’s No Secret There’s Money in Small Business
In this episode of the Podiatry Legends Podcast, I sit down with Dr Emily Splichal to explore the neurosensory foot and how it’s revolutionising podiatric care.
Emily shares her incredible transition from traditional surgery to functional, sensory-based podiatry, revealing powerful insights about the role of nerve stimulation, fascia, and patient empowerment. Whether you're a seasoned podiatrist or just curious about the future of foot health, this is one conversation you don't want to miss.
"You don’t need to be barefoot all the time. You just need to wake up your feet every day."
Emily’s new book Sensory Sapiens dives deeper into these cutting-edge topics.
Emily's website - https://www.dremilysplichal.com/
Who is Dr Emily Splichal?
Dr Emily Splichal, Functional Podiatrist and Human Movement Specialist, is the Founder of EBFA Global, Creator of the Barefoot Training Specialist® Certification, Author of Barefoot Strong and CEO/Founder of Naboso Technology. With over 20 years in the fitness industry, Dr Splichal has dedicated her medical career towards studying postural alignment and human movement as it relates to barefoot science, foot-to-core integration and sensory integration.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
Don’t forget to look at my UPCOMING EVENTS.
Do You Want A Little Business Guidance?
A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.
Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call.
I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR
Business Coaching
I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.
But let’s have a chat first to see what best suits you. ONLINE CALENDAR
Facebook Group: Podiatry Business Owners Club
Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin
Order My Books
It’s No Secret There’s Money in Podiatry
It’s No Secret There’s Money in Small Business
In this episode of the Podiatry Legends Podcast, I chat with Abid Ali, a musculoskeletal podiatrist from Coventry, UK, about his journey from the safety and predictability of the NHS to the unpredictability of private practice. Abid is the owner of the Biomechanix Clinic and also runs online courses for podiatrists.
Takeaway Points: 1. Embrace biomechanics for better patient outcomes and a holistic approach. 2. Mentorship is crucial for professional growth and avoiding common pitfalls. 3. A successful practice depends on combining clinical skills with sound business knowledge. 4. Innovation and keeping up with new treatment methods are essential in today’s podiatry world. 5. Be open to learning from other disciplines (physiotherapists, chiropractors) to expand your treatment options.
(There's an easter egg at the end of this episode, so make sure you listen to the end)
Don’t forget to look at my UPCOMING EVENTS.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
Do You Want A Little Business Guidance?
A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.
Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call.
I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR
Business Coaching
I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.
But let’s have a chat first to see what best suits you. ONLINE CALENDAR
Facebook Group: Podiatry Business Owners Club
Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin
Order My Books
It’s No Secret There’s Money in Podiatry
It’s No Secret There’s Money in Small Business
In this episode of the Podiatry Legends Podcast, Tyson Franklin dives deep into the crucial topic of managing stress as a podiatry business owner. As many podiatrists juggle patient care with the demands of running a practice, stress and burnout can quickly take a toll on both health and business performance.
Tyson shares his personal experience and offers practical strategies to avoid burnout, including time management tips, the importance of work-life balance, and how to build a strong, supportive team.
Whether you're struggling to manage your workload or simply looking for ways to stay energised and focused, this episode is packed with actionable insights to help you thrive. Tune in for valuable advice on how to protect your well-being and keep your passion for podiatry alive!
If you enjoyed this solo episode, please consider writing a review.
If you need some assistance growing your podiatry business and reducing stress, please reach out to me and let's talk. You can visit my website, www.tysonfranklin.com or you can email me at tf@tysonfranklin.com
Also, don't forget to check out and support the Podiatry Legends Podcast Sponsors at www.podiatrylegends.com
In this week’s episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Simon Bartold to explore the unique features of VIMAZI Footwear.
Do we need another running shoe brand? Yes, we do! Learn about how VIMAZI's scientific approach to footwear design is revolutionising how we think about running shoes and helping athletes of all levels prevent injuries.
VIMAZI Footwear is designed based on the physics of running, making it different from traditional shoe brands. To learn more about Vimazi footwear, visit https://vimazi.au/
(There's an easter egg at the end of this episode, so make sure you listen to the end)
Don’t forget to look at my UPCOMING EVENTS.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
Do You Want A Little Business Guidance?
A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.
Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call.
I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR
Business Coaching
I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.
But let’s have a chat first to see what best suits you. ONLINE CALENDAR
Facebook Group: Podiatry Business Owners Club
Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin
Order My Books
It’s No Secret There’s Money in Podiatry
It’s No Secret There’s Money in Small Business
In this week's Podiatry Legends Podcast, I had the pleasure of sitting down with James Ferrie, a sports and musculoskeletal podiatrist from My Sports Podiatry in Docklands, Victoria, to discuss point-of-care ultrasound and its benefits for our patients.
Whether you're just starting out in practice or looking to enhance your existing clinic, this episode will give you the tools and knowledge to incorporate ultrasound into your diagnostic toolkit.
Nine Key Takeaways from the Episode: 1. Point-of-care ultrasound enhances diagnostic accuracy by providing real-time imaging of soft tissues and bones. 2. Ultrasound helps podiatrists make clinical decisions immediately during patient appointments. 3. It's a powerful tool for ruling out common diagnoses, such as plantar fasciitis, and identifying rare conditions like stress fractures or DVT. 4. Ultrasound improves patient outcomes by helping podiatrists tailor treatments to individual needs. 5. The learning curve for ultrasound can be steep, but with practice and proper training, it becomes an invaluable skill. 6. Podiatrists can use ultrasound for more than just musculoskeletal injuries, including nerve assessment and injection guidance. 7. The handheld ultrasound devices are a good starting point, but may not be sufficient for complex procedures or advanced diagnostics. 8. The ability to visualise structures during patient care makes ultrasound an extension of the clinical exam. 9. Proper training and practice are essential for interpreting ultrasound images accurately and avoiding common errors.
If you want to know where and when James Ferrie's workshops are being held, I suggest contacting him on LinkedIn.
My Upcoming Events - https://www.podiatrylegends.com/upcoming-events/
If you have any questions about this episode or want to contact me, please email me at tyson@podiatrylegends.com.
Do You Want A Little Business Guidance? A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call.
I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Yes, I Do Business Coaching I offer three coaching options: Hourly Sessions, Monthly Ongoing Sessions, and On-Site Training Days.
But let's have a chat first to see what best suits you. ONLINE CALENDAR
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
This episode of the Podiatry Legends Podcast discusses the often-overlooked benefits of buying an established podiatry business.
Tyson Franklin and Jonathan Small explore why acquiring a practice could be a game-changing move for aspiring podiatrists. If you're interested in growing your career without the typical start-up headaches, this episode offers practical advice on how to make a successful transition into practice ownership.
Ten Key Takeaways from the Episode 1. Buying an established practice gives you immediate cash flow. 2. Systems for patient management, billing, and operations are already in place. 3. You inherit an existing patient base, saving time and effort on marketing. 4. With a profitable business, you have a better chance of securing a loan. 5. Buying an existing practice reduces the risk of starting a business from scratch. 6. Established businesses have learned from past mistakes, which helps mitigate risk. 7. You gain the opportunity to enhance and improve systems that are already working. 8. Business owners often lack business training, and buying a practice gives you more support. 9. Acquiring a practice helps avoid the common challenges of building from the ground up. 10. You can focus on growth and profitability rather than foundational challenges.
If you want to contact Jonathan Small, his email is footmanj@aol.com
Upcoming Events - https://www.podiatrylegends.com/upcoming-events/
If you have any questions about this episode or want to contact me, please email me at tyson@podiatrylegends.com.
Do You Want A Little Business Guidance? A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call.
I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Yes, I Do Business Coaching I offer three coaching options: Hourly Sessions, Monthly Ongoing Sessions, and On-Site Training Days.
But let's have a chat first to see what best suits you. ONLINE CALENDAR
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
Have you ever wondered if semi-custom orthotics could improve your practice? In this week's episode of the Podiatry Legends Podcast, I chat with MSK Podiatrist Steve Jackson from Western Australia about the benefits of shifting from custom to semi-custom foot orthotics.
Steve shares how this shift has revolutionised his practice and patient care, leading to quicker treatment times, better results, and an overall more efficient workflow. Don’t miss out on these game-changing insights and learn why semi-custom orthotics could be your secret weapon.
If you have any questions about this episode or want to contact me, please email me at tyson@podiatrylegends.com.
Consider coming along to my Next Event
Do You Want A Little Business Guidance? A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call.
I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Yes, I Do Business Coaching I offer three coaching options: Hourly Sessions, Monthly Ongoing Sessions, and On-Site Training Days.
But let's have a chat first to see what best suits you. ONLINE CALENDAR
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
In this episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Lucinda Mercer, owner of Poized Podiatry in the UK. Lucinda shares her inspiring journey from the NHS to launching her own practice and how she found success in musculoskeletal podiatry.
Learn how Lucinda navigated the challenges of starting a business, including financial hurdles and the importance of systems and self-care. If you’re thinking about opening your own podiatry practice, this conversation is for you!
If you have any questions about this episode or want to contact me, please email me at tyson@podiatrylegends.com.
Consider coming along to my Next Event
Do You Want A Little Business Guidance? A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call. They were so happy that they surprised me with a beautiful bottle of bourbon; this is not something you have to do, but I will also never say no.
Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call.
I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Business Coaching I do offer three coaching options: Hourly Sessions, Monthly Ongoing Sessions, and on-site visits and training days.
But let's have a chat first to see what best suits you. ONLINE CALENDAR
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
In today’s episode, we dive into the benefits of staying fit and healthy as a podiatrist with special guest Zain Hussain. Zain, the owner of Heaton Podiatry in the UK, talks about how his passion for fitness has shaped his career and enhanced his ability to care for his patients.
Tune in to hear his insights on balancing health, fitness, and podiatry to achieve success both professionally and personally.
Here are five reasons to listen to this episode:
- Inspiring Health and Fitness Journey – Zain Hussain shares his personal story of how fitness has shaped his podiatry career, offering valuable insights on the importance of staying healthy to perform at your best both professionally and personally.
- Practical Advice for Podiatrists – Learn how prioritising health and fitness can enhance your energy, resilience, and focus, allowing you to better serve your patients and manage the physical demands of the podiatry profession.
- Relatable Experiences with Injury and Recovery – Zain’s background in sports and rehabilitation makes him relatable to athletes and active individuals, offering firsthand knowledge on how to recover from injuries and maintain long-term physical health.
- Boost Your Career and Patient Relationships – Discover how staying fit can help you connect better with patients, create trust, and provide more effective treatment by leading through example.
- Actionable Health Tips for Busy Podiatrists – Whether you’re looking for simple exercises to add to your routine or ways to incorporate fitness into your busy schedule, Zain offers practical, easy-to-follow advice that can transform your health and professional life.
You can follow Zain and Heaton Podiatry on Instagram @heatonpodiatry
If you have any questions about this episode or want to contact me, please email me at tyson@podiatrylegends.com.
Consider coming along to my Next Event
FREE Business Guidance
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call.
Think about it – you have everything to gain and nothing to lose.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
I never thought HR could be remotely interesting, BUT I can honestly say I was wrong. In today’s episode, I’m joined by HR expert Phoebe Kitto, owner of HR Dynamics, to talk about the often misunderstood world of Human Resources. Most people think HR is boring, but after you listen to this episode, you will see how HR can be very exciting, and it can also cover your arse in so many areas of small business.
Phoebe explains that HR is not just about rules and compliance, but about creating a thriving, high-performing team. We discuss key strategies for managing staff effectively, the importance of clear contracts, and how to foster a positive workplace culture.
Key Takeaways from this Episode: 1. HR is about managing your most valuable asset – your team. 2. A strong HR foundation includes clear contracts and staff handbooks. 3. Managing staff performance effectively requires regular feedback and KPIs. 4. The probationary period is crucial for assessing the right fit for your team. 5. Micromanage during the probation period to ensure expectations are met. 6. Once probation ends, shift from directing to inspiring your team. 7. Clear communication and understanding are key to avoiding conflicts. 8. Set realistic KPIs and use them to measure and improve staff performance. 9. Don't avoid tough conversations – frame them in a way that invites collaboration. 10. HR is not just about compliance; it’s a tool for improving your practice and team dynamics.
If you have any questions about HR, you can contact Phoebe directly by email at phoebe@hrdynamics.com.au or if you'd like to contact me, please email me at tyson@podiatrylegends.com.
Consider coming along to my Next Event
FREE Business Guidance
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
In this episode of the Podiatry Legends Podcast, I had the privilege of speaking with Matthew Clarke, a two-time Olympian in the 3000-meter steeplechase.
Matthew’s story is one of perseverance, determination, and an ever-evolving career that has seamlessly blended athletics and podiatry. He shares how his unique experiences in the world of elite sport shaped his approach to podiatry and the lessons he’s learned along the way.
Here are the five top takeaways from the episode:
- The Power of Patient-Centered Care: Matthew emphasises the importance of tailoring injury management to the individual athlete’s goals, timelines, and mindset, making sure they’re actively involved in the decision-making process.
- Sports Podiatry and Elite Athletics Intersect: Matthew's experience as a two-time Olympian in the 3000-meter steeplechase gives him a unique insight into the demands of elite athletes, allowing him to approach podiatric care with a deep understanding of sports performance.
- Balancing a Career in Sport and Podiatry: Matthew successfully balances being a full-time podiatrist and competitive athlete, which allows him to bring real-world experience into his practice while continuing to pursue his own goals in athletics.
- The Mentality of a Champion: Whether preparing for the Olympics or a local race, Matthew highlights how the psychological approach to high performance is key to success. It's about staying focused, pushing through setbacks, and striving for the best.
- Mentorship’s Role in Success: Matthew credits his mentors with much of his growth as an athlete and podiatrist, showing the value of learning from others who understand the intersection of sport and healthcare.
If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at tyson@podiatrylegends.com, and we can discuss my speaking topics.
Consider coming along to my Next Event
FREE Business Guidance
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
In this episode of the Podiatry Legends Podcast, I chat with Sarah Chisem from Knaresborough Podiatry, AKA the "Paddleboarding Podiatrist." Sarah’s unique career path, which led her from law school to high-end fashion retail and eventually to podiatry, is nothing short of fascinating.
She shares the pivotal moment when she decided to leave retail and pursue podiatry, the lessons she learned from becoming a mature student, and how paddleboarding helped her reflect on her business and personal life. Don't miss this inspiring conversation about resilience, change, and entrepreneurship.
If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at tyson@podiatrylegends.com, and we can discuss my speaking topics.
Consider coming along to my Next Event
FREE Business Guidance
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
In this episode, Olivia Brown, a sports therapist, scar practitioner, and stretching specialist from Lincolnshire, UK, shares her unique perspective on collaboration and networking with podiatrists and other health professionals and why it's vital for success.
Olivia reveals how her social media presence played a crucial role in connecting her with other health professionals, and despite the occasional negativity surrounding social media, Olivia believes it is an essential tool in today’s world of work and passions.
We also discuss:
- The Role of Social Media in Professional Networking
- Why Collaboration Beats Competition in Healthcare
- Adapting Your Business During Challenging Times
- The Importance of Personal Growth in Professional Development
- How Virtual Classes Can Expand Your Business
- Creating a Positive and Supportive Work Environment
- The Power of Listening to Your Patients
- Building a Network for Patient Referrals and Support
- The Value of Structure and Planning in Business
- Making Your Practice More Comfortable for Patients
If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at tyson@podiatrylegends.com, and we can discuss my speaking topics.
FREE Business Guidance
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Consider coming along to my Next Event
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
In this episode of the Podiatry Legends Podcast, I’m joined by Andrew Albon from Sussex Footcare, a podiatrist with a story that will inspire you. After years of navigating the NHS and private practice, Andrew found success not just in his clinic but in creating a network of supportive colleagues.
Listen in as we dive into the power of networking, mentoring, and taking risks to build your dream clinic.
Other topics we cover:
- Networking is Key: Building relationships with fellow podiatrists can transform your career and business.
- Abundance Mindset: Viewing other podiatrists as collaborators, not competition, can lead to more growth and success.
- Location Matters: Moving to a more prominent location can result in a significant boost in business.
- Referral Networks: Creating referral links with other podiatrists increases opportunities for you and your colleagues.
- Community Engagement: Hosting networking events and fostering a sense of community among local podiatrists can strengthen your practice.
- Focus on Personal Connections: Sharing aspects of your personal life on social media helps create stronger, more authentic relationships with patients.
- Invest in Your Team: Building a supportive, open environment within your team fosters loyalty and helps your clinic thrive.
- Collaborative Mindset: Treating other podiatrists as colleagues who can help solve challenges rather than seeing them as competitors can elevate the podiatry profession.
You can connect with Andrew Albon and Sussex Footcare on Facebook.
If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at tyson@podiatrylegends.com, and we can discuss my speaking topics.
FREE Business Guidance
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Consider coming along to my Next Event
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
In today’s episode, I’m diving into 30 essential tips for improving your podiatry career. From embracing AI and simplifying decisions for patients, to improving your mindset and boosting your fees, this episode offers practical, actionable strategies that can transform your practice and mindset.
Tune in for a wealth of insights that will help you thrive in the podiatry profession!
If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at tyson@podiatrylegends.com, and we can discuss my speaking topics.
FREE Business Guidance
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Consider coming along to my Next Event
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
Welcome to another episode of the Podiatry Legends Podcast. This week, Tyson sits down with Matt Hayter, a podiatrist with a wealth of experience both in practice and business. Matt shares his journey, including the challenges he faced with his health, how he grew his clinic, and the rewarding shift he made into the digital world.
This episode is packed with valuable lessons on adaptability, online marketing, and making the most of your career in podiatry. Tune in for a conversation you won’t want to miss!
Check out Matt's YouTube Channel - Get Patients Online
Check out Matt's Online Course - More Podiatry Patients
If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at tyson@podiatrylegends.com, and we can discuss my speaking topics.
FREE Business Guidance
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE
Consider coming along to my Next Event
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP - Podiatry Business Owners Club
MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry
In this special episode of the Podiatry Legends podcast, Tyson E. Franklin shares his recent experiences travelling through the UK with Jonathan Small.
From learning about the intricacies of local culture to discovering new perspectives on business, this episode is packed with valuable insights for podiatrists and business owners alike.
To read further show notes, please visit - https://www.podiatrylegends.com/blog/
Are you looking for a podiatry business coach to help you make the necessary changes in your business and life?
If you are, I'd like to help. Please visit https://www.tysonfranklin.com/Coaching
Check out my YouTube Channel - Tyson E Franklin
In today’s digital world, anyone with a story to tell can become a published author—podiatrists included. In this week’s episode of the Podiatry Legends Podcast, I sat down with Engel Jones, founder of SelfPublishEasily.com to discuss the ins and outs of self-publishing. If you've ever thought about writing a book but didn’t know where to start, this episode is a must-listen.
If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at tyson@podiatrylegends.com, and we can discuss my speaking topics.
FREE Business Guidance:
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode of the Podiatry Legends Podcast, join Tyson Franklin as he chats with Lucia Byrne and Chris Cornwall, the creators of Clinic Notes AI, an innovative software designed to help podiatrists generate accurate, detailed patient notes in record time.
Lucia, a podiatrist, and Chris, a software engineer, share their journey of creating Clinic Notes AI to improve clinic efficiency and reduce the stress of note-taking. If you're looking for a solution to streamline your clinical documentation, check out Clinic Notes AI for a free trial at Clinic Notes AI.
If you want a Free 30-day Trial and 50% off for the first 2 months, follow this link https://www.clinicnotesai.com/legends
If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at tyson@podiatrylegends.com, and we can discuss my speaking topics.
FREE Business Guidance:
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In the ever-evolving world of podiatry, private practice owners often face challenges in creating consistent, predictable income streams. One innovative solution gaining traction is the implementation of practice memberships. In this week's Podiatry Legends podcast, I had the pleasure of speaking with Lisa Perrie from PodPlan, who shared valuable insights on how podiatry practices can benefit from offering membership programs.
If you want to connect with Lisa Perrie - her email address is support@podplan.uk
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
FREE Business Guidance:
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
Subscribe to my YouTube Channel – Tyson E Franklin
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode of the Podiatry Legends Podcast, Tyson E. Franklin talks with Cath Hughes, a pioneering podiatrist who has spent decades at the forefront of foot care innovation. From her work with diabetic patients to revolutionising treatments with Curacorn, Cath’s experience spans both the clinical and sports worlds.
With a career that includes eight seasons treating professional footballers in the UK at the premiership level, she shares her unique insights into advancing podiatric care. We delve into her groundbreaking injectable treatments, discuss the challenges of integrating innovation into podiatry, and explore the importance of educating the broader medical community about the full scope of podiatric practice.
If you want to connect with Cath Hughes - visit https://www.curacorn.co.uk/
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
FREE Business Guidance:
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I will never say no!!!
Think about it – you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
Subscribe to my YouTube Channel – Tyson E Franklin
In this episode of the Podiatry Legends Podcast, Tyson Franklin and Richard Chasen discuss Simon Sinek's book 'The Infinite Game.' The book emphasises the importance of long-term thinking in business and life, contrasting finite games like soccer, which have clear rules and endpoints, with infinite games like business, where success is continuous and legacy-building.
Through stories and examples, they highlight Sinek's key ideas, such as the importance of having a just cause, building trusting teams, and maintaining ethical standards. They discuss relevant comparisons, including Apple vs. Microsoft and lessons from the Vietnam War, to illustrate how an infinite mindset fosters sustained progress and collaboration.
Tyson also shares his encounter with Navy Seal Jocko Willink at Business Black Ops. They conclude by urging listeners to embrace change and future-proof their businesses.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
FREE Business Guidance:
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I will never say no!!!
Think about it – you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
Subscribe to my YouTube Channel – Tyson E Franklin
In this solo episode of the Podiatry Legends Podcast, host Tyson E Franklin discusses why podiatrists, especially new graduates, often feel disillusioned with their jobs. Tyson shares an analogy to highlight the frustration of unfulfilled promises and addresses employer dishonesty about job expectations.
He provides insights and solutions on how to create a more transparent and fulfilling work environment, encouraging podiatrists to address their concerns and seek better opportunities if necessary.
For additional show notes, please visit the Podiatry Legends Podcast website.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
FREE Business Guidance:
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!!
Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
Subscribe to my YouTube Channel – Tyson E Franklin
This week, I’m joined by Dr. Patrick McEneaney for his sixth appearance on the Podiatry Legends Podcast! Patrick, the owner of Northern Illinois Foot and Ankle Specialists, has expanded his practice from two clinics to 16 (soon to be 17 if not already) and shares the secrets behind his growth. We talk about integrating new clinics, building a strong team culture, and why investing in staff is the key to long-term success. Plus, we compare podiatry practices in the United States and Australia. Not an episode to be missed.
For additional show notes, please visit the Podiatry Legends Podcast website.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
FREE Business Guidance:
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!!
Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
Subscribe to my YouTube Channel – Tyson E Franklin
Discover how to transform your practice from chaotic to calm in this insightful episode of the Podiatry Legends Podcast. Tyson E. Franklin sits down with Sarah Clark of Sarah Clark Consulting, an expert in optimising healthcare practices through her "Four P's to Success" framework—People, Patients, Paperwork, and Processes.
Whether you're looking to improve patient experiences, streamline operations, or elevate your practice management, this episode is packed with actionable tips to help podiatrists and other healthcare providers enhance efficiency and satisfaction. Don’t miss these strategies to take your clinic to the next level!
For additional show notes, please visit the Podiatry Legends Podcast website.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
FREE Business Guidance:
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!!
Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
Subscribe to my YouTube Channel – Tyson E Franklin
I welcome Tony Gavin back to the Podiatry Legends Podcast to discuss the evolution of the Foot & Ankle Show. Tony reveals how his diverse background, including his time as a salsa dance promoter, inspired him to create a unique conference experience for podiatrists.
With over five years of growth, the event now attracts global professionals to share knowledge, network, and inspire one another. Tony shares the behind-the-scenes changes that have made the Foot & Ankle Show a standout event in the podiatry industry, from expanding workshop offerings to refining the conference program. Tune in to hear about the upcoming event and what you can expect! https://www.footandankleshow.com
For additional show notes, please visit the Podiatry Legends Podcast website.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
FREE Business Guidance:
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!!
Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
Subscribe to my YouTube Channel – Tyson E Franklin
In today’s episode, I’m thrilled to welcome back Joe Sciortino, a Maltese podiatrist, to discuss the state of podiatry in Malta and his career journey from Malta to the UK and back to Malta. If you’re curious about podiatry abroad, this episode is packed with insights.
Podiatry in Malta has evolved over the years. Once only known for providing routine foot care, it is rapidly becoming recognised for its broader scope, including expertise in musculoskeletal conditions, sports medicine, and advanced technologies. Joe shares how he’s helping change this perception. More detailed show notes can be found at https://www.podiatrylegends.com/blog/
Links to Connect with Joe Sciortino:
- LinkedIn: Joe Sciortino
- Email: j.sciortino.podiatrist@gmail.com
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
FREE Business Guidance:
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!!
Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
Subscribe to my YouTube Channel – Tyson E Franklin
On this episode, I am joined by Carly O'Donoghue. We highlight five books that we believe everyone should own, and if you don't, they should be on your Christmas List.
These books would also be perfect for team members, friends and family.
Book 1: Untamed - https://amzn.to/4g2BYPr
"The only thing that was ever wrong with me was my belief that there was something wrong with me."
Book 2: The Courage to Be Disliked - https://amzn.to/3AIswSp
Book 3: Nedd Brockman Showing Up - https://amzn.to/4eGgM0A
Book 4: The 12 Week Year - https://amzn.to/4i3CKxd
Book 5: The One Thing - https://amzn.to/3YYULEs
If you find this video interesting, please share it with your friends, give it a thumbs up, and subscribe to the channel so you never miss an update.
My Books: It's No Secret There's Money in Podiatry - https://amzn.to/3ZJxto5
It's No Secret There's Money in Small Business - https://amzn.to/4dklIY3
ON-SITE TRAINING & LEADERSHIP DAYS
My training and leadership days are designed specifically for your podiatry business needs. I can tailor my program based on your team's needs (Teamwork, Leadership, Goal Setting, Improving Happiness, Understanding KPIs, Following Systems). If you want to learn more, please email me at tf@tysonfranklin.com. We can then arrange a Zoom call to discuss your clinical and business needs, as no two podiatry businesses are the same.
BUSINESS COACHING
Do you have questions about your business, team, personal goals and career direction? If you do, I'm here to help in any way I can.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. https://calendly.com/tysonfranklin/podmeeting30
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from the 30-minute free Zoom call.
You have everything to gain and nothing to lose.
Jo Schapter’s journey into the world of podiatry wasn’t a straightforward one. She didn’t begin with a clear path; instead, her story unfolded in ways she never anticipated. From her beginnings in sports science to an unexpected detour into beauty and foot care, Jo's story is a testament to the power of following one's curiosity and passion.
Jo’s story is a reminder that we don’t always have to have everything figured out. Sometimes, the best journeys begin when we are willing to explore unfamiliar territories. For Jo, this exploration led to podiatry — a profession she discovered by accident, but one she embraced with an unwavering commitment to learn and grow.
More detailed notes can be found on the Podiatry Legends Podcast website - https://www.podiatrylegends.com
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025
BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK
Do you have questions about your podiatry business, team, personal goals and career direction?
If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
Check out my YouTube Channel - https://www.youtube.com/@TysonFranklin
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode of the Podiatry Legends Podcast, host Tyson Franklin interviews Usama Anwar and Zahra Chouthy, owners of Podiatry For All in Mauritius. They discuss their unique journey from the UK to Mauritius, highlighting the challenges and rewards of practising podiatry in a country with limited services.
The conversation covers cultural insights, the importance of educating doctors and the local population about podiatry, and their personal stories and experiences, making this episode both informative and heartwarming.
More detailed notes can be found on the Podiatry Legends Podcast website - https://www.podiatrylegends.com
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025
BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK
Do you have questions about your podiatry business, team, personal goals and career direction?
If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
Check out my YouTube Channel - https://www.youtube.com/@TysonFranklin
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience.
The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop, like the practical lock-picking activity, designed to teach transferable problem-solving skills.
Don’t miss this opportunity to refine your marketing strategy and take your practice to the next level. BOOK YOUR SPOT NOW for the masterclass in Liverpool and transform your business before the Foot & Ankle Show!
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025
BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK
Do you have questions about your podiatry business, team, personal goals and career direction?
If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
This episode is particularly beneficial for podiatrists considering co-ownership or seeking inspiration in their professional journey.
This week, Tyson Franklin interviews Natalie Kitchener, co-owner of Feet & Motion in Horsham, West Sussex. Natalie shares her rapid journey from graduating from Brighton University in 2022 to co-owning a successful podiatry practice in 2023.
She discusses her unique path into podiatry from equine podiatry, her mentorship experiences, and the advantages of being a mature student. The conversation covers the growth of Natalie's clinic, the benefits of co-ownership for recent graduates, and strategic business development in podiatry.
Her story is one of bold decisions, fantastic mentorship, and personal and professional growth. Get ready to be uplifted, as Natalie’s story proves that it’s never too late to chase your dreams, no matter your background.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025
BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK
Do you have questions about your podiatry business, team, personal goals and career direction?
If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content.
In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy.
We discuss:
- Why regular website updates are crucial.
- The importance of targeted content.
- How SEO and content writing go hand in hand.
- The difference between Technical SEO and On-Page SEO.
- Investing in professional copywriting.
- How often should you update your website and write blogs?
- Using FAQs the right way.
For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run.
For more information on Rachel’s courses, visit RachelBrayWriting.com.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025
BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK
Do you have questions about your podiatry business, team, personal goals and career direction?
If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this solo episode of the Podiatry Legends Podcast, Tyson Franklin highlights the often-overlooked necessity of creating a disaster folder for businesses. He discusses the importance of having a detailed plan for potential disasters, emphasising the need for team members to know their roles and procedures in various crisis scenarios.
From natural disasters to technical failures and unexpected staff issues, Tyson provides extensive examples and practical advice to ensure businesses are well-prepared for any unforeseen events. He also shares his personal experiences and additional tips on maintaining effective operational continuity during difficult situations.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
Do you have questions about your podiatry business, team, personal goals and career direction?
If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode, Tyson E Franklin sits down with Kyle Richardson, a leading podiatrist in Cairns, Queensland, and owner of FNQ Podiatry & Orthotics. Kyle shares his journey from a passionate young athlete with a keen interest in health and biomechanics to a successful podiatrist managing a thriving practice.
They discuss the evolution of the podiatry profession, the challenges and rewards of working in regional areas, and Kyle’s dedication to elevating the next generation of podiatrists.
Kyle emphasises the need for new graduates to seek quality mentorship, be curious, and work hard to ensure a successful career.
You can connect with Kyle by email at kyle@fnqpodiatry.com.au
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
Do you have questions about your podiatry business, team, personal goals and career direction?
If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode of the Podiatry Legends Podcast, host Tyson E Franklin speaks with recurring guest Richard Chasen from the Lower Limb Clinic in Melbourne.
They explore the importance of viewing fellow podiatrists as 'worthy rivals' rather than competitors, emphasising collaboration and mutual support within the profession. The discussion touches on the necessity of sharing knowledge and resources, mentoring, and creating a positive environment both in-person and online for the advancement of podiatry.
They also highlight practical strategies such as making small gestures to enhance patient experience and the benefits of building a network of local podiatrists for support and development.
If you have any questions about this episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com,
Business Coaching & Mentoring
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz
On this episode of the Podiatry Legends Podcast, podcast host Tyson E Franklin talks with UK podiatrist and irritatingly good speaker Dave James to explore the art of authentic public speaking and effective communication for healthcare professionals.
Dave shares his personal journey, highlights the emotional impact of storytelling, and offers practical tips on connecting with your audience while staying true to oneself.
They discuss the power of feedback, presentation adaptability, and storytelling's significance in building meaningful connections with patients.
Whether you're an experienced podiatrist or an aspiring public speaker, this episode offers valuable insights on embracing your expertise and communicating authentically.
If you have any questions about this episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com,
Business Coaching & Mentoring
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz
In this episode of the Podiatry Legends Podcast, Tyson Franklin welcomes back Sarah Bauling, known as the "Perfect Pitch Guru," to discuss the art of crafting the perfect pitch. Whether at a networking event, in a social setting, or during a consultation with a patient, having a polished pitch is crucial for podiatrists. Sarah shares her Perfect Pitch Blueprint, which offers a step-by-step guide to creating a compelling introduction to help podiatrists generate referrals, connect with patients, and ultimately grow their practice.
More notes coming soon.
In this episode of the Podiatry Legends Podcast, Tyson E. Franklin hosts Dr. Ben Pearl, a sports podiatrist from Arlington Foot and Ankle in Virginia. They discuss the importance of conducting personal research in areas of podiatry that interest you, no matter what it is, and they encourage practitioners to share their findings to benefit the profession.
Your research does not need to be peer-reviewed; it's about sharing information you've learnt on a topic that interests you. You will discover others will be interested in your findings, and if you share this in written format to start, it could lead to speaking opportunities later.
Dr Pearl shares his experience developing a successful turf toe splint and why he also did research in the area of soccer boots and cleats.
If you'd like to contact Dr Ben Pearl, his email address is abenpearl@gmail.com, or you can find him on Facebook and LinkedIn.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com, or if you're ever looking for a future speaker, MC, or interviewer for an upcoming event.
Schedule A Time to Talk with Me
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode of the Podiatry Legends Podcast, Tyson Franklin interviews Stan Gibson, a seasoned trial attorney from Jeffer Mangels Butler & Mitchell in Los Angeles. The conversation centres on the importance of protecting and monetising intellectual property for podiatrists and healthcare professionals.
They discuss common pitfalls, like relying on internet resources for legal protections, and emphasise the value of consulting with experienced professionals. They also explore various aspects of intellectual property, such as patents, trade secrets, and the implications of legal documentation.
Stan shares his experience in helping medical innovators secure their ideas, including a $570 million success story of a doctor who revolutionised spinal fusion surgery. The discussion also touches upon the cost and complexities of obtaining patents, with practical advice for health professionals to protect their innovative concepts.
Stan's IP Checklist - https://www.ip-checklist.com/
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
Upcoming EVENTS - https://www.tysonfranklin.com/events
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes guest Cameron Bennet to discuss The Lower Limb Conference in Brisbane on November 2nd and 3rd, 2024.
Cameron shares the inspiration behind creating this independent conference to provide practical skills and insights for podiatrists and other professionals involved in lower limb care.
The episode covers the lineup of speakers, including experts in ultrasound, shockwave therapy, injection therapy, and more. They also discuss event logistics, sponsors, and the benefits of attending this groundbreaking conference designed to move the profession forward.
To learn more, please visit www.TLLC.net.au, or you can reach out directly to Cameron Bennet on LinkedIn. Also, don't forget to use the BOOKING CODE: Tyson15 to get a 15% Discount
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
Upcoming EVENTS - https://www.tysonfranklin.com/events
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
Today, I am thrilled to have Funmi Obi from ChilternWellbeing Foot and Ankle Clinic in Hayes, UK. In this episode, Funmi shares her inspiring journey from working within the NHS to establishing her successful private practice.
Funmi's story is one of resilience, passion, and the pursuit of excellence, offering valuable insights and motivation for podiatrists at any stage of their careers. Whether you're contemplating a similar transition or simply seeking inspiration, this episode is packed with wisdom and practical advice.
If you would like to contact Funmi, she can be reached at funmi@chilternwellbeing.com
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
This episode with Dave Frees underscores the significance of persuasive communication in achieving better patient compliance, improving team performance, and driving business profitability. Additionally, Tyson and Dave dive into the importance of understanding the intent behind actions, effective communication, and incremental improvements in leadership skills.
Dave will present a live workshop, The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability in Cairns, on August 24th, discussing similar topics in greater depth.
We also discussed:
- Persuasion vs. Influence
- Manipulation in Communication
- Humor and Manipulation
- Practical Techniques for Persuasion
- Empowering Patients Through Pain Management
- Effective Communication with Patients
- Applying Techniques Beyond Podiatry
- The Power of Persuasion in Leadership
- Enhancing Leadership and Profitability
- Real-Life Examples of Persuasion
- Incremental Improvements for Massive Gains
- Practical Takeaways and Final Thoughts
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
SATURDAY, THE 24TH OF AUGUST, 2024, CAIRNS. The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees
This LIVE one-day event with Dave Frees will be life-changing. It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long.
REGISTER
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode of the Podiatry Legends Podcast, host Tyson E Franklin welcomes Deb Johnstone for her fourth appearance to discuss the perception of podiatrists. She highlights that stability and compliance are prevalent in the profession while debunking the myth that podiatrists are uninspired or 'boring.'
The conversation covers the importance of questioning the status quo, balancing adherence to rules with innovative thinking, and stepping out of one's comfort zone for personal and professional growth.
Deb also shares insights into behaviour types and the necessity of continuous self-improvement. This episode contains anecdotes, examples, and advice to inspire podiatrists to embrace change and challenge themselves.
Deb Johnstone can be contacted at success@debjohnstone.com.au or at visit her website www.debjohnstone.com.au.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Saturday, the 24th of August, 2024, CAIRNS. The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees
This LIVE one-day event with Dave Frees will be life-changing.
If you've listened to my podcast, you would know I have been travelling to Tempe, Arizona, every October since 2015 to attend his Business Black Ops event.
It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long.
REGISTER
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz
Have you ever considered what you would do if another highly skilled podiatrist opened a podiatry business directly opposite your business?
You should ask and answer this question every year with your team. Of course, the chance of this happening is slim, but I have seen it happen many times.
But why wait for it to happen? Why not think about it now and have a game plan in place? You never know; some of the ideas you come up with can be actioned immediately. Why wait?
This episode has been produced off the back of Ep 74 from the Podiatry Marketing Podcast.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
26TH – 27TH JULY 2024 – CAIRNS This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs, block out the dates now and plan on attending. I only run the reboot once per year, and I guarantee you will love it. If not, I’ll give you 2X what you paid; that’s how confident I am. REGISTER
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes professional speaker trainer Sarah Bauling. They discuss the critical role of speaking skills for podiatrists and how improving these skills can benefit their careers.
Sarah shares her journey from starting public speaking in South Africa to becoming a sought-after speaker and trainer worldwide.
She explains the three types of people she works with—elite speakers, emerging speakers, and business owners—and emphasizes the importance of having a structure in presentations.
Tyson and Sarah also discuss overcoming fear, dealing with imposter syndrome, and the impact of saying 'yes' to opportunities. Sarah provides practical advice for podiatrists to enhance their speaking skills, whether on stage or in smaller settings and invites listeners to her Power On The Platform masterclass workshops (visit www.powerontheplatform.com.au).
Tune in to learn how to transform your speaking abilities and make a lasting impact in your profession.
00:00 Introduction to the Podiatry Legends Podcast 01:25 Sarah's Journey: From South Africa to Australia 02:18 The Power of Speaking: Elite, Emerging, and Business Owners 04:01 Tyson's Speaking Journey and Overcoming Fear 11:01 The Fantastic Four Framework for Speaking 11:43 The Importance of Knowing Your Audience 17:49 Preparation and Overcoming Stage Fright 24:58 Sticking to Your Expertise 26:15 Speaking on Expertise 26:35 Overcoming Imposter Syndrome 27:16 The Power of Local Speaking Engagements 28:57 Inspiring Through Personal Stories 34:01 Developing a Unique Branded System 35:14 Success Stories from the Masterclass 43:53 The Importance of Saying Yes 48:06 Final Thoughts and Farewell
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
Join Tyson Franklin on this solo episode of the Podiatry Legends Podcast as he delves into the concept of 'glimmers' – those tiny, insignificant moments that bring happiness and positivity to our lives.
Tyson introduces the idea of focusing on glimmers to counteract negative 'triggers' and shares examples from his experiences. Tune in for insights on how spotting glimmers can enhance mental health, reduce stress, and improve overall well-being. Don't miss out on learning how to create your glimmer moments and spread positivity around you.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Schedule a FREE 30-minute Zoom Call with Me.If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZONIt’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
I'm Tyson Franklin and today; I'm diving into a solo episode to discuss a powerful concept known as the Proximity Principle. This principle highlights how our relationships are influenced by physical closeness and frequent interactions. By the end of this episode, you'll understand how this concept impacts your personal and professional life and why embracing it can transform your practice.
If you enjoy today's insights, please spread the word to your fellow podiatrists and consider leaving a rating or review on your preferred podcast platform. Let's get started!
You'll find additional show notes at https://www.podiatrylegends.com/
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Singapore and embracing a radically different cultural and professional landscape.
This episode tracks a personal journey of growth and discovery and dives into the strategic decisions that define a career path.
You can connect with Lewis on LinkedIn, or you can email him directly at lewis.nurney@ufit.com.sg
If you have any questions about this podcast, you can email me at tyson@podiatrylegends.com
The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
My SCHEDULE - https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz
Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.
Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.
Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.
If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com
Show Notes
0:00 Introduction
1:01 What is a copywriter?
1:41 The difference between copywriting and content writing.
4:58 Creating a good content strategy.
6:07 Smart copy on your website homepage is a selling moment.
10:20 Direct Response copy
13:31 The price of what you’re selling has a big influence on your copy as well.
18:30 The copywriting process/steps
19:44 Using Google Reviews, testimonials and success stories
24:47 Headlines and designing ad copy.
25:19 How is AI affecting what you do as a copywriter?
31:14 What are the best practices to follow if you're doing your own copy?
34:34 Making your website stand out.
37:10 Layout: your writing for skimmers and deep readers.
39:19 How to use your competitor's copy to improve your own and stand out.
39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/
41:29 Choosing a copywriter – the vetting process.
43:34 How you become a copywriter – the qualifications
47:34 Joe's contact details
The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024
Do you require some assistance getting your podiatry business in shape?
If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching
FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz
Joe's Prompts
https://www.podiatrylegends.com/blog/
Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police.
Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning.
The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024
Do you require some assistance getting your podiatry business in shape?
If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching
FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz
Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets.
In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same.
My Guests are:
- Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland.
- Jonathan Small - Health First Foot & Gait Clinic, Southam, UK.
- Elan Silver - Silver Podiatry, Perth, Western Australia.
- Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia.
I asked them all the same five questions; however, there were a few random questions in between.
-
How many years did you rent before purchasing your premises?
-
What prompted you to buy, and was there a specific trigger?
-
From memory, were your repayments more or less than your rent or the same?
-
What are the biggest benefits of owning your premises?
-
Do you have any property purchasing tips?
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
2-Day Podiatry Business Reboot (26th – 27th July) 2024 – CAIRNS This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending.
I 100% Guarantee you will love it and if not, I’ll give you 2X what you paid, that’s how confident I am. MORE DETAILS
DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?
If you do, you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.
If this sounds like you, we should talk.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
After we talk, you will have more clarity on what is best for you and your business.
“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”
– Jessica Haydock (Sole Focus Podiatry, Toowoomba)
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal.
In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers.
I also explain why a good friend of mine often refers to me as the Mexican Fisherman.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
2-Day LIVE Podiatry Business Reboot
I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you’re considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you back twice what you paid, that’s how confident I am. Check it Out!!!!
Do You Think Differently to Other Podiatrists?
If you do think differently, you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.
If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin.
Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public.
In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space.
You can connect with Dr Ivan Bristow on LinkedIn @ivanbristow, or you can email him at ivan@foot.expert.
Dr Ivan Bristow has also been on two other previous episodes:
Episode 168 – Foot Dermatology
Episode 199 – Writing Letters, Reports and Referrals.
How to Write Blogs
On my YouTube channel, Tyson E Franklin, you will find a short three-minute video titled How to Write Blogs.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Do You Think Differently to Other Podiatrists?
If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
Visit my website, www.tysonfranklin.com, for more information and consider using my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.
If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook.
Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure.
Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location.
The discussion covers various examples, from restaurants in remote locations charging premium prices to successful businesses thriving despite being in supposedly unfavourable areas. Jonathan emphasises the importance of marketing, value proposition, and the ability to adapt and evolve a business according to changing times and personal growth.
Tyson and Jonathan also share personal stories of overcoming discrimination, prejudice, and financial challenges, underscoring the importance of resilience, self-belief, and the impact of one's surroundings on personal and professional development. They highlight the necessity of surrounding oneself with positive influences and continuously striving for self-improvement and professional excellence.
The episode serves as a reminder that limitations are often self-imposed. With the right mindset and strategic approach, podiatrists can create thriving businesses that reflect their values and goals, regardless of location.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Do You Think Differently to Other Podiatrists?
If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.
If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. And, if you have the time, check out my YouTube channel, Tyson E Franklin.
Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling.
He is the bestselling author of The Ellipsis Manual and The Six-Minute X-Ray. After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world.
In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and re-release it on the Podiatry Legends Podcast. It's one not to be missed because it will make you a better podiatrist. In this episode, we discuss:
- How he became interested in reading body language.
- Everybody wears some form of social mask
- Human Needs (such as feeling powerful, significant and accepted)
- Pretending not to be insecure
- Fears, personal weaknesses and insecurities
- It's good to look behind the mask without judging. As soon as you judge, you've lost.
- Selling to the human, not the mask
- Clubs, gangs, t-shirts, colleague rings, etc., are all part of needing acceptance.
- In social tribes, if we didn't fit in, we died or were outcasts
- Three primary and three secondary masks wear
- Significant - I make a difference
- Approval - I need permission
- Acceptance - I belong
- The most fearful BARK the most.
- Anger: Is a secret desire to change something that we know is changeable
- How to Spot a Narcissist
- Monitoring Blink Rates
- Secret weapons in business
If you have any questions about this episode, contact me at tyson@podiatrylegends.com or connect with Chase Hughes via his website, chasehughes.com.
Do You Think Differently to Other Podiatrists?
I want to let you know you're not alone if you do. Most of my coaching clients feel the same way, so they chose to work with me over a larger cookie-cutter coaching company.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.
If you have any questions about this episode, please email me at tf@tysonfranklin.com
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great.
This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO.
It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.
Part One Guests:
- Jonathan Small - UK
- Richard Chasen - Australia
- Liam McManus - UK
- Bronwyn Cooper - Australia
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Do You Think Differently to Other Podiatrists?
If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
During our call, I will explain the Thriving Podiatry Business Model, and I guarantee, after we talk, that you will have more clarity on what is best for you and your business.
Testimonial:
“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”
– Jessica Haydock (Sole Focus Podiatry, Toowoomba)
Upcoming Events - https://www.tysonfranklin.com/events
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree.
This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE.
It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.
Part One Guests:
- Robert Isaacs - UK
- Cameron Bennet - Australia
- Estelle Humphris - Australia
- DL Walker - USA
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Do You Think Differently to Other Podiatrists?
If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.
“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”
– Jessica Haydock (Sole Focus Podiatry, Toowoomba)
Upcoming Events - https://www.tysonfranklin.com/events
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
Dr Rob Conenello has always had the mantra, ‘Do Great Things’, and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to ‘Do Great Things’ himself and encourages others to do the same.
Dr Rob Conenello is a sports podiatrist and owner of Orangetown Podiatry, New York. He is the Global Clinical Advisor at Special Olympics International and is a Past President of the American Academy of Podiatric Sports Medicine. He is also an Honorary Surgeon for the New York Police Department.
In this episode, we discuss:
- What he has learnt from other podiatrists (Doug Ritchie, Richard Blake, Ivan Bristow, Simon Bartold, Mike Donato, and others).
- Starting as a volunteer and working his way through the state, national and internal levels of sports medicine.
- Getting nervous before speaking (even on podcasts).
- Orthotics is not sports podiatry.
- Learning from retailers (shoe stores), physical therapists, and athletic events.
- You can’t do everything in podiatry, so instead, focus on what brings you joy and happiness.
- It’s okay to say NO to certain things; one of the first things he said NO to was surgery.
- Helping athletes reach their goals.
- There’s Riches in Niches.
- Aim to be the best, and don’t set your goal to be average.
- DO GREAT THINGS.
- Associating with positive podiatrists and avoiding time with negative ones.
- Building Relationships = Communication & Trust.
- Book by Arnold Schwarzenegger - BE USEFUL
“There should be a war on average.” - Dr Rob Conenello.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Do You Think Differently to Other Podiatrists?
If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.
If this sounds like you, we should talk.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.
“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”
– Jessica Haydock (Sole Focus Podiatry, Toowoomba)
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
Elan Silver was named Podiatrist of the Year 2023 at the Allied Health Awards. He owns Silver Podiatry in Inglewood, Western Australia, and his podiatry story will astound you.
He initially studied optometry but had to leave because of colour blindness and astigmatism, so he transferred and got a degree in Anatomy and Human Biology.
After completing his first degree, he decided to study chiropractic. In his final year, he became disillusioned because he felt they did not address the lower limb, especially limb length discrepancies, and how this would affect long-term treatment outcomes for patients. Elan thought, surely you should start at the bottom and work your way up.
He mentioned his concerns to a lecturer who said that's how you make your money.
This dissatisfaction led him to investigate the world of podiatry. He decided he would not work as a chiropractor and would go back to university and study podiatry. So, he packed up his life in Perth and started his podiatry degree at the Charles Sturt University in Albury, New South Wales.
Upon graduating, he immediately moved back to Perth. After working for other people initially, he decided, as a mature graduate, that it was time to start working for himself. Since then, he has never looked back; the rest is history.
If you would like to reach out to Elan Silver, his email address is elan@silverpodiatry.com.au and if you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?
If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".
If this sounds like you, we should talk.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
During our call, I will explain to you the Thriving Podiatry Business Model, which I've developed over many years. I guarantee that you will have more clarity on what is best for you and your business after we talk.
Jason Feifer is a journalist and editor in Chief at Entrepreneur Magazine, a magazine entrepreneurs read to gain insights into building their businesses and careers.
In this episode, we discuss:
- Turning mistakes into positives (Smedberg's Farm, Maine) Home of the LOBESTER.
- His interview with Mark Wahlberg - Mark Wahlberg's Secret To Becoming More Disciplined
- Why, sometimes, your effort isn't enough. You can work your ass off, and you will not get what you're looking for.
- But, you can learn to shift your attention to create a new version of what you wanted to satisfy the desire you had.
It's Not Just About the Hustle
Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and realistic and fits better with your skill sets and the resources available, it can create something just as good.
Content creation
When you're producing content, you're not creating it for yourself; you are making it for an audience, so you better understand that audience, how to serve them, and how you can deliver it in a way that no one else can.
Stop Doing What People Hate
This is a quote from Jesse Cole, 'Stop doing what people hate'. Every business does things people hate, and they think it's ok because that's how things have always been done.
Think about it and make an effort to eliminate them. Why would you do it to your clients if it annoys you when dealing with other businesses?
Final Tip
Treat your time like your most valuable resource. You don't spend money at total random, and you should not spend time at total random either.
Consider subscribing to Jason's weekly newsletter - One Thing Better.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?
If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.
If this sounds like you, we should talk.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
After we talk, you will have more clarity on what is best for you and your business.
PART 2 does not disappoint and is once again full of more TRUTH BOMBS for employers looking to employ new graduates. If you missed out on employing a new graduate this year, you need to listen to what they have to say.
Your job ads are letting you down.
In this and last week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape.
Part 2 Podiatry Guests:
- Emmanuel Clironomos
- Mitchell Phillips
- Josh Taylor
- Evelyn Liu
- Written Anonymous Submission
I asked six simple questions:
- Where did you look for podiatry job opportunities?
- Was there anything in an ad that immediately put you off?
- How many interviews did you have?
- If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024?
- What aspects of podiatry do you like most?
- Was money a deciding factor?
I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Do You Think Differently from the Average Podiatrist?
If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".
If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me.
I guarantee that after we talk, you will have far more clarity on what is best for you and your business.
ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30
This episode is full of TRUTH BOMBS? For the past few years, I have heard podiatrists in Australia complain about a shortage of podiatrists and trying to employ a new graduate is becoming ever more difficult because of higher-than-average salary expectations and other crazy demands.
Here's the truth - your job ads are letting you down.
In this and next week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape.
Part 1 Podiatry Guests:
- Tejus Menon
- Nigel Kelly
- Oli Jones
- Anonymous
I asked six simple questions:
- Where did you look for podiatry job opportunities?
- Was there anything in an ad that immediately put you off?
- How many interviews did you have?
- If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024?
- What aspects of podiatry do you like most?
- Was money a deciding factor?
I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future.
Make sure you don't miss next week's episode.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Do You Think Differently from the Average Podiatrist?
If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".
If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me.
I guarantee that after we talk, you will have far more clarity on what is best for you and your business.
ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30
Podiatry Business Coaching - https://bit.ly/podiatrybusinesscoaching
Dr Jessica Knight, DPM, is a foot and ankle surgeon at Northwest Community Medical Group, Chicago, where she specialises in limb lengthening, deformity correction, and limb salvage of the lower extremities.
When she is not in private practice, she volunteers and does medical mission work in Honduras for the treatment of children with congenital birth abnormalities such as club foot, coalitions, and fibular hemimelia.
This episode is a very inspiring story about balancing your career and family life, learning to say YES when an opportunity arises, and putting your ego aside for the greater good.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
Do You Think Differently from the Average Podiatrist?
If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".
If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me.
I guarantee that after we talk, you will have far more clarity on what is best for you and your business.
ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30
Dr Jeffrey Jensen is the Dean of the Arizona College of Podiatric Medicine. In this episode, we discuss his remarkable career, including his wound care research at Barry University, product development and how he came to have 14 United States Patents related to innovations addressing diabetic foot ulcer offloading, post-surgical care, fracture care and antimicrobials.
He is also the host of the Deans Chat Podcast, where he discusses all things podiatric medicine.
On this episode, we also discuss:
- Being a student at the California College of Podiatric Medicine.
- Podiatric Education
- Podiatric Research
- Product Development and protecting your intellectual property.
- THE 3% RULE - A rule every podiatrist needs to know if they want to get ahead in their career.
Podiatry Business Coaching Done Differently Do you think differently from the average podiatrist and sometimes feel like you don’t fit in? I did, and I want to let you know you’re not alone. And most of my coaching clients feel the same way, which is why we work so well together.
If you want to evolve your podiatry business in 2024 and do not want to be a member of a cookie-cutter coaching company, let’s talk.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
After we talk, you will have more clarity on what is best for you and your business.
"I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."
- Jessica Haydock (Sole Focus Podiatry, Toowoomba)
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
In this episode, I explain The Difference Between Bad Patients and Difficult Patients…. If you hang with me for the next ten minutes, you will see that there is a vast difference between bad and difficult, and only one of them gives you an opportunity to grow as a business owner.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
BUSINESS COACHING
Hi, I’m Tyson Franklin, and if you’re looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!
I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let’s talk before you commit anywhere else.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
After we talk, you will have more clarity on what is best for you and your business.
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
Emily Donker is a podiatrist, professional triathlete, and owner of Running Fix in Brisbane. Her business is focused on the active patient requiring podiatry, gait analysis and running coaching.
In this episode, we discuss how Emily got involved in triathlons and the progression to move her from the amateur ranks to becoming a professional triathlete, not too much different in the progression from being a podiatry student to a qualified podiatry professional.
Emily has a unique story, and I think any podiatrist wanting to know how to blend their passion and podiatry career should not miss this episode. There is also invaluable information to help you understand how a professional athlete's mind ticks.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
BUSINESS COACHING
Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!
I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
After we talk, you will have more clarity on what is best for you and your business.
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
Dr Peter Lovato, DPM, shares his journey from being an associate to becoming a partner at Northern Illinois Foot & Ankle Specialists and why he gets excited about pursuing perfection, not perfection itself, that keeps him on the path of continual learning and skill development.
We also discuss finding employment, especially in the early years of your podiatry career, at a practice where you feel like you fit the culture because, in the long term, team culture is everything.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
BUSINESS COACHING
Hi, I’m Tyson Franklin, and if you’re looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!
I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let’s talk before you commit anywhere else.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
After we talk, you will have more clarity on what is best for you and your business.
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
This fascinating episode tracks Matthew Cichero's pursuit of surgical excellence in Australia and the UK. We follow the trials and triumphs of his medical journey from Brisbane to London through setbacks, breakthroughs and hard-won victories.
Matthew's passion for podiatric surgery compelled him to seek training opportunities globally. After earning his degree in Australia, he honed his podiatric skills initially in Singapore before returning home to Australia to balance building a practice in Brisbane and start his master's degree.
After training as a Podiatric Surgeon in Australia, Matthew took a chance to relocate to the UK, which is where he still resides today. He is a Consultant Podiatric Surgeon at the Great Western Hospital, Swindon, UK.
If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com
BUSINESS COACHING
Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!
I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.
You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
After we talk, you will have more clarity on what is best for you and your business.
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
Tom Foster from Foster Web Marketing joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist.
Podiatrists often complain on social media about The Good Feet Store or other companies because of their orthotic marketing. However, if every podiatrist embraced marketing through their websites, there would be no issue; podiatry would dominate the market. Patients would consider podiatry before heading to other companies and professions for foot problems.
"Your website is your best marketing vehicle for making money, and if you do it right, it will bring you tons of new patients".
Tom shares some slides during this podcast, which you will find on my YouTube channel at https://youtu.be/0hiuqnh7LiM
The process is quite simple:
- Attract patients with excellent website content and SEO.
- Once they're on your website, convert them to an appointment or give them further information in exchange for their email address.
- When you have their email address, you should market to them.
We also discuss:
- Using Google and YouTube searches for topics.
- Refining your perfect patient and creating content for them, and only them. Make your content specific.
- Making your patient the hero of the story.
- Building a Storybrand.
- Creating a "Foot Freedom Plan".
- Write about what the patient wants, not what you do.
- Giving patients a simple plan to follow.
- Your homepage is a brand page; therefore, it needs less text. Your internal pages, however, need more text and need to be optimised.
- The power of stories: Use examples of patients with similar problems and how they overcame the problem and were able to do what they wanted to do, pain-free, by following the foot freedom plan you developed.
If you have any questions about this episode, you can contact Tom Foster at tom@fosterwebmarketing.com to you can email me at tyson@podiatrylegends.com
BUSINESS COACHING
Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.
I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website, www.tysonfranklin.com for more information, or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.
Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
When I travel, I like to travel with intent, meaning I like to have fun, but at the same time, I want to learn something new each day, so I intentionally look for it.
This year, on my USA trip, I had three stops. My first stop was in Tempe, Arizona, to attend my favourite event of the year, Dave Frees Business Black Ops. My next stop was Nashville, Tennesee, to catch up with my friend Jeff Petersen and stay at his music studio, Interstate Music. My final destination was Chicago to run a podiatry marketing workshop and attend my first NFL game (Chicago Bears V Las Vegas Raiders).
In summary, it was a trip full of unexpected ups and downs, but in hindsight, those ups and downs made the trip memorable and gave me many personal takeaways.
If you want to read my full 2500-word blog article, you can visit the Podiatry Legends Podcast Website at www.podiatrylegends.com and look for Episode 302.
BUSINESS COACHING
Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.
I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can visit my website, www.tysonfranklin.com or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.
Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.
In this episode, Tyson E Franklin talks with Sam Cassidy, owner of Sky Podiatry in Launceston, Tasmania, about his unexpected career journey into podiatry, which led Sam to find his passion for helping people through foot care.
Sam reflects on the ups and downs of starting his own business and shares his vision for creating a sustainable healthcare practice focused on staff development. Tune in for an insightful conversation about following your interests to find fulfilling work.
Also, Sam created a very left-field job ad, which was brilliant. You can watch the video via this link https://www.youtube.com/watch?v=h89FY246ozc and the audio is on the podcast.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
PODCAST SPONSORSHIP
Are you looking for an exciting opportunity to expand your brand’s reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE
BUSINESS COACHING
Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.
I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can go to my website www.tysonfranklin.com for more information or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.
Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. If there are no current events scheduled, there will be some soon.
YouTube
Have you checked out my YouTube Channel – TYSON E FRANKLIN?
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.
This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of Foundation Podiatry in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner.
We learn how she initially worked with Tyson in Cairns because she wanted to work in Regional Queensland; then, after two years and with his guidance, Hayley set up her own podiatry business and, after several years, eventually found her niche in biomechanics.
Hayley shares the ups and downs of business ownership, building her team, mentoring new podiatrists, and staying resilient when things do not always go to plan. Haley proves that you can create a successful business on your own terms with passion and perseverance.
Even with all her business success, Hayley still considers herself a born practitioner and less of a business owner, so she can struggle to wear both hats.
Tyson and Haley's camaraderie reminds us that mentors often learn as much from their mentees.
If you would like to contact Hayley, you can send her an email at hayley@foundationpodiatry.com.au, and if you have any questions about this episode, please email me at tyson@podiatrylegends.com
PODCAST SPONSORSHIP
Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE
PODIATRY BUSINESS COACH
Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.
I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. All you need to do is email me at tf@tysonfranklin.com or visit my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.
Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS.
YouTube
Have you checked out my YouTube Channel - TYSON E FRANKLIN?
Podiatry Business Owner's Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.
SERIOUSLY, this is a MUST-LISTEN episode; I am joined by my good friend Dr Jesse Green, who took a group of dentists to look inside some of America's most iconic companies; they visited Disneyland and the Disney Institute, the Pike Place Fish Markets in Seattle, and online shoe and clothing retailer, Zappos in Las Vegas.
Jesse's takeaways around team culture and story-selling are priceless, which is why I wanted him back on the podcast to share some of the behind-the-scenes magic that makes these companies so great.
If podiatrists can adapt some of this magic in their own businesses, they will attract more ideal patients and team members who are the right fit.
If you have any questions about this episode or would like to make enquiries about becoming a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com
PODIATRY BUSINESS COACH
Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.
I have a proven track record of helping podiatrists excel in business, but let's have a chat before we do anything else. Let's see if we're a good fit.
All you need to do is email me at tf@tysonfranklin.com; or go directly to my online calendar to schedule a free 30-minute Zoom meeting.
Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.
YouTube
When you get the chance, take a look at my YouTube Channel, Tyson E Franklin.
Rebecca Eakins, from Buderim Foot & Ankle on the Sunshine Coast, Queensland, is one of the most inspirational and down to earth podiatrists I've had the pleasure of interviewing. After graduating with dual degrees in Podiatry and Human Movements from the Queensland University of Technology (QUT), she worked on the Sunshine Coast before eventually moving back to her North Queensland hometown of Ayr to be closer to family.
Several years later, in February 2020, Rebecca returned to the Sunshine Coast to open her own podiatry business, just before the COVID-19 pandemic hit. Through perseverance and community involvement, Rebecca overcame these challenges to establish a thriving clinic.
She enjoys helping everyone, from children to athletes, maximize their health through podiatry. Rebecca's story shows that you can achieve your dreams, even in the face of adversity, with passion and grit.
If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com
PODIATRY BUSINESS COACH
Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.
If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.
Cameron Bennet is the owner of My Family Podiatry, a private practice on the north side of Brisbane, and he is passionate about providing the highest level of patient care and elevating the standard of the treatment supplied by podiatrists.
He initially worked in Tasmania and Brisbane for a big corporate company, which was great because he always knew he wanted to have his own business and thought this was the best way to gain experience as a podiatrist and seeing how a podiatry business was managed before heading out on his own.
In this episode, we cover:
- Why new graduates underestimate their abilities early on in their careers.
- Starting small and limiting your overheads when you first start your business.
- Getting out there and educating referrers and the general public.
- Employment mistakes. It's essential to get the right person that fits your team.
- Having enough confidence to have a crack and not give up too early when treating patients.
- Imposter syndrome and how it impacts our perception of ourselves in the healthcare arena. Our scope of practice far exceeds other allied health professionals.
- The dirty 'S' word - Sales.
- The importance of sales and sales scripts in healthcare. Sales scripts help to overcome feelings of doubt.
- Some podiatrists don't like the word sales, but if you're rebooking patients, you're selling.
- Building confidence through small wins.
- Delivering confident treatment plans and transferring that to your patients with planned treatment pathways.
If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com
PODIATRY BUSINESS COACH
Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.
If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.
If you're new to marketing, this book, This is Marketing by Seth Godin, is not for you, but if you know you love marketing and you've enjoyed Seth's other books, then you're going to love it.
To be honest, it's not an easy book to read, but we guarantee that if you give this book the time and effort it deserves, you will be wiser for the experience. (Reviewed by Tyson E. Franklin and Carly O’Donoghue from Stepping Out Podiatry).
Available from Amazon
If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com
PODIATRY BUSINESS COACH
Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.
If you’d like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.
YouTube
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
Shannan Clark is a Scottish podiatrist based in Troon, Ayrshire. She graduated in 2017, and after six years of private practice, she was encouraged to use her knowledge and experience to become a Registered Scientist.
Becoming a registered scientist is a valuable achievement in podiatry, offering numerous benefits. It signifies a commitment to upholding high standards and applying scientific principles in everyday practice.
Reflective Learning
By gaining this professional recognition, podiatrists enhance their confidence and credibility among peers, patients, and employers. Registered scientists can reflect on their practice, delving into their experiences to identify areas of growth and improvement. This process promotes continuous learning and personal development, making them more effective healthcare providers.
Additionally, it fosters collaboration with colleagues, sharing insights and best practices. Becoming a registered scientist opens doors to new opportunities and career advancements, allowing podiatrists to expand their horizons and contribute more meaningfully to the healthcare community.
If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com
PODIATRY BUSINESS COACH
Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.
If you’d like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.
In this episode, I reconnect with Dr. Sanjay Sharma, a pioneering podiatrist revolutionising podiatry and foot care in India. Since appearing on the show three years ago, in 2020, Episode 103, Dr Sharma has established Foot Secure, a network of clinics providing complete podiatry services across Bangalore.
Sanjay and his team treat up to 200 patients at their five locations daily, focusing on diabetes-related foot complications. Through early detection and intervention, Foot Secure has reduced below-knee and bony amputation rates to just 2.7%, a dramatic decrease from India's average of 19% across all hospitals.
Chapters:
(01:12) We still do not have a podiatry program in India.
(03:59) 1.4 billion people are screaming out for podiatrists.
(05:37) Foot Secure provides comprehensive foot care for diabetic patients in India.
(10:26) How Podiatry is funded in India.
(17:52) Technology is key in addressing podiatric ailments and diabetic foot ailments across India.
(28:17) His podcast, The Great Indian Podiatry Show, has helped reach out to other countries.
If you want to contact Dr Sanjay Sharma, you can email him at sanjay@footsecure.com, or you can visit his website at www.footsecure.com
If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com
PODIATRY BUSINESS COACH
Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.
If you’d like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.
Mark Caldwell is the owner of Feetology Podiatry Centre in Victoria Point, Brisbane, and over the past twenty-plus years, he has honed his skills as a podiatrist, business owner and mentor.
Mark's first job had no mentoring, which is why he places so much emphasis on this aspect of his business and encourages other business owners to do the same. If we want younger podiatrists to stay in the profession, we all must try to mentor them properly.
In this episode, we discuss:
- How your interest in podiatry changes as you gain experience and see more varied patients.
- The importance of choosing the right employer, especially when you first graduate.
- Why he wanted to work for himself and control his destiny.
- Purchasing an existing podiatry business and building it from a two-day-a-week practice to employing multiple podiatrists.
- Focusing his time and energy on building Feetology and not taking a second job to supplement his income in the early days.
- How Mark and his wife Ariella decided on the name Feetology.
- Growing as an employer takes time.
- His Unofficial Pracsuite Users Group on Facebook (currently 160 members).
Final Tip
Keep challenging yourself as you go through your career, and keep looking for new things to do and to learn. It will keep you fresh and excited about our profession.
If you would like to connect with Mark Caldwell, you can email him at markc@feetology.com.au, and if you have any questions about this episode, please email me at tyson@podiatrylegends.com
Have you visited the Podiatry Legends Podcast website yet?
PODIATRY BUSINESS COACH
Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.
If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.
UPCOMING EVENTS
If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
PODIATRY BUSINESS OWNERS CLUB
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
MY YOUTUBE CHANNEL
Have you checked out my YouTube Channel – Tyson E. Franklin? I upload videos of my podcast interviews and other short educational videos here.
Scott Ginsberg holds the world record for wearing a name tag longer than anyone else, and he was so committed to the record he got his name tag tattooed to his chest...that's commitment. In his spare time, he has also written 50 books and 11 music albums.
I was fortunate to meet Scott in 2009 in Cairns when he was touring Australia. When we met, he gave me his business card, which read, "Hello, my name is Scott's Friend", and on the back, it has ten philosophies he lives by.
It was so unique I still have it in my possession today, and I read it often.
To see the FULL SHOW NOTES, please visit the Podiatry Legends Podcast website - https://www.podiatrylegends.com/blog/ AND If you have any questions about this episode, please email me at tyson@podiatrylegends.com
PODIATRY BUSINESS COACH
Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.
If you’d like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.
Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.
LIVE EVENTS
If you’re interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
PODIATRY BUSINESS OWNERS CLUB
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
MY YOUTUBE CHANNEL
Have you checked out my YouTube Channel – Tyson E. Franklin? This is where I upload videos of my podcast interviews and other short educational videos.
Narelle Montgomery is the owner of Sutherland Podiatry Centre in New South Wales, and after 35 years, she has gained a lot of podiatry and business wisdom others can learn from, which is why I wanted her as my guest.
(00:00) Introduction
(01:15) What got you into Podiatry in the first place?
(05:28) Do you remember your first conference?
(11:42) Better retention when you write notes.
(13:29) Ad: 2-Day LIVE Podiatry Business Reboot, Brisbane 17-18 Nov. 2023
(15:21) Did you want to work for yourself?
(19:16) Mindset
(22:29) My mum was diagnosed with stage four pancreatic cancer in April 2020
(34:06) You've been in Podiatry for 35 years, what have been positive changes?
(38:10) I think podiatrists stop learning because they stop enjoying it.
(43:07) Find what area really interests you, even if it's just cutting corns and calluses; there's nothing wrong with that.
Podiatry Business Coaching
Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you. Please email me at tf@tysonfranklin.com
Upcoming LIVE Events If you’re interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
Focusing Question: What is the ONE THING I can do such that by doing it, everything else will be easier or unnecessary?
If you want to ensure you're getting the right work done, then The One Thing is the book you must read. (Reviewed by Tyson E. Franklin and Carly O’Donoghue from Stepping Out Podiatry).
Available from Amazon
If you have any questions about this episode, email me at tyson@podiatrylegends.com.
Podiatry Business Coaching
Hi, I’m Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you’d like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Upcoming LIVE Events
If you’re interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
YouTube
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.
Jacqueline Simoneau is a 2X Olympian (Rio 2016 & Tokyo 2021) and multi-World Series Medallist in Artistic Swimming. In this episode, we dive deep into the mental fortitude required to juggle a competitive international sporting schedule while studying podiatry at the University of Quebec.
In this episode, we discuss thriving under pressure, the benefits of keeping yourself busy, the importance of time management and what it is like to hold your breath underwater for a staggering 5 minutes and 11 seconds. And yes, it is painful.
Jacqueline also collaborates closely with the International Olympic Committee (IOC) to develop a ground-breaking project to address the UN Sustainable Development Goals.
If you would like to connect with Jacqueline, you will find her on LinkedIn, and you can also email her at jacqueline.simoneau@olympian.org
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Podiatry Business Coaching
Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.
If you’d like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.
Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.
Upcoming LIVE Events
If you’re interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
My YouTube Channel
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.
Ted Jedynak wants to inspire podiatrists to maximise their MSK skills and services.
He has mentored and trained health practitioners globally in Manual Therapies since 1996 and business-mentored clinic owners who want to increase their MSK services. In his retirement, Ted continues to be a trainer and mentor but, due to high demand, focuses on delivering excellent online training in Manual Therapies and Professional Development.
In this episode, we discuss:
- Increasing MSK Services and learning how to implement the business side of things.
- Why you need to have logistics to grow your MSK business.
- Planning your next move as your business grows.
- Having an extra set of eyes that can see things you cannot see; that's the benefit of having a business mentor.
- Why every podiatry business owner should set a goal to buy their building.
- Communication skills are needed to understand what your patients want to achieve with their podiatry treatment.
Yeah-but
When you're given advice, if you ever catch yourself saying yeah, but...my patients are different, or you don't understand, my clinic is in a lower socioeconomic area, you need to stop. It's just a belief you have in your head, and it doesn't mean it's true.
Price Is Your Choice
Generally, you get what you pay for, and the price usually equals quality. This is not always true, but it is a common belief. A $200,000 car will always be perceived as better than a $20,000 car.
"Someone will always be the most expensive, and someone will always be the cheapest; it's your choice which one you want to be" - Ted.
What patients can and cannot afford is non of your business. You are responsible for offering the patient the best treatment possible and letting them decide if they can afford it. Don't use their socioeconomic situation as an excuse to decide for them.
"Biggest demons are in your own head" – Henry Ford
Pride In What You Do
A health practitioner's business often reflects them as a person. When you see a tired-looking clinic, the owner will also look tired. In contrast, the owner of an upbeat, energetic and professional-looking podiatry business will be positive, enthusiastic and professional. They are also very proud business owners.
Ultimately, you've got to provide a quality service and give the patient an experience worth sharing.
And yes, there are price shoppers out there, who may tell you you're too expensive, but is that who you're trying to appeal to? If not, keep building the business the way you want to see it in the future.
Ted's Upcoming MSK Business Building Bootcamp (Sep 4 - Nov 9) - 8 Weeks
Key Elements Covered:
- The MSK services you LOVE doing (and are more profitable) - Identify & commit
- Proactive Practice Method™ (Structured Evidence-Based Treatment Plans)
- Compassionate Inquiry™ (Communication techniques to educate & enrol patients)
- Mavulous Messaging (Marvellous+Fabulous marketing messages to have patients say YES)!
To learn more, follow this link:
https://www.tedjedynak.com/a/2147619765/AEXQjrt2
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Podiatry Business Coaching
Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.
If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.
Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.
Upcoming LIVE Events
If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Owner's Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
My YouTube Channel
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.
Are you aware that your assumptions, beliefs and personal biases towards metrics, numbers, KPIs and other data may damage your treatment outcomes with certain patients?
My guest, Joel Lindner from Studio Podiatry in Brisbane, believes numbers are fundamental in health care and evidence-based practice, and I wholeheartedly agree.
University Lecturers Tell Lies
We have all heard stories from students about lecturers warning them about employers who want to measure numbers and keep metrics on their employees' performance (KPIs), almost to the point of frightening the students before they even graduate, which makes no sense because universities and lecturers do the same thing through exams.
An exam is merely a performance review. Your lecturers want to know that you have listened, studied, and understood the content. They want you to be competent so you don't hurt anyone, and good employers want the same for you and their patients.
More Education is Needed in the Industry
The podiatry profession needs to understand better why numbers and metrics are essential.
Wouldn't you like to know if you're doing a great job, and if you're not doing well, have an opportunity to get better so you don't end up in front of the registration board?
Underservicing Patients
A lot of podiatrists have a fear of being seen as overserving patients, but what about underservicing? Underservicing seems to be a bigger problem in podiatry, and often it comes down to a lack of good communication skills.
Numbers and metrics (KPIs) are used to help with your communication.
Competitive People Love Numbers
A-Type Players like numbers and metrics because they are usually on a continual path of self-improvement. C-Type Players reject them because it makes them uncomfortable and highlights their deficiencies.
B-Type Players can become A-Type Players once they better understand numbers and how to use them to improve their performance.
Who Do You Want in Your Team?
If you put an A-Type Player in a business team, productivity will be lifted by 30% by the whole team; however, if you put a C-Type Player in a business team, the opposite occurs, and productivity drops by 40%.
That's a massive difference.
Assumptions
Knowing your numbers takes away assumptions of care and instead leads us to facts of care. It changes possible outcomes to probable outcomes.
You can't get a PhD without knowing the numbers and having data to prove or disprove a theory, yet some lecturers with PhDs will say employers shouldn't use them. That makes no sense.
If you don't reappoint a patient for a review visit, and they never return, you cannot assume you've fixed them, and believing you have because they didn't come back without any evidence they are better is arrogant. It may also reinforce inaccurate beliefs about rebooking patients.
The truth may be the opposite. You did not help them, and they have gone elsewhere for treatment. We've all had patients tell us this.
Changing Beliefs
If you think numbers, metrics and KPIs are evil, you should stop and ask yourself WHY you feel this way and consider where your beliefs have come from. Did they come from family, friends, past employers, lecturers or your own experiences?
Then, start searching for new information. Beliefs can change quickly when further information and evidence is presented.
Look for information that proves and disproves your current beliefs.
For example, some podiatrists would have no idea why they charge what they do and when you challenge them to increase their fees, their beliefs jump to the forefront, and they will tell you why their patients cannot afford it.
Is it true? Can they not afford it, or is it just a belief?
KPIs Remove Biased Beliefs And Assumptions
If you have a team of podiatrists and your KPIs show that, on average, each patient pays $100 per visit, KPIs will shine a light on an under-performer who is averaging only $60 per patient, and they allow you to catch this before it gets out of hand.
Assuming a patient cannot afford specific treatments and making the decision for them is not allowing the patient to have informed decision-making.
The most expensive belief system in your life is the one that costs you money. They won't rebook because….
If you want to connect with Joel Linder, his email is joel@studiopodiatry.health, and you will also find him on LinkedIn.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Podiatry Business Coaching
Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.
If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.
Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.
Upcoming LIVE Events
If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Owner's Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
My YouTube Channel
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.
In last week's episode, Dr Rob Hermann shared a personal story about being diagnosed with a Leiomyosarcoma in his lower leg.
I could have kept it in Ep 285 - Current State of Podiatric Surgery in Australia; however, it was a significant event in his life, and I didn't want it to be missed or overlooked, so I decided to edit it out of the original recording and create a separate mini-episode.
I think you will enjoy it.
Podiatry Business Coaching
Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.
If you’d like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.
Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.
Upcoming LIVE Events
If you’re interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
My YouTube Channel
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of my interview podcast episodes and short educational videos.
Dr Rob Hermann explains some significant developments happening in Australia regarding Podiatric Surgery, which will benefit the whole profession.
Please view and share this video to support the request by the Australasian College of Podiatric Surgeons (ACPS) request for Medicare funding for podiatric surgery.
Why Podiatric Surgery Should Be Funded by Medicare https://youtu.be/xt4T6s4sjuE
If you wish to further support the push for MBS funding of podiatric surgery, don't hesitate to get in touch with the ACPS Assistant Secretary: Podiatric.Surgeons@rsm.com.au
An information package will be sent to you explaining how to contact your local Federal Member of Parliament to request they support MBS funding of podiatric surgery.
Upcoming LIVE Events
If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Coaching
Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Podiatry Business Owner's Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
My YouTube Channel
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of my interview podcast episodes and short educational videos.
If you want to have a prosperous podiatry career, you need to limit the amount of time you spend with negative people, and this episode highlights why this is of the utmost importance.
The five people you associate with the most will have a lasting affect on you.
Upcoming LIVE Events
If you’re interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Coaching
Hi, I’m Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you’d like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
My YouTube Channel
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of my interview podcast episodes and short educational videos.
If you want to perfect the art of customer service, then Disney Institute's book, BE OUR GUEST, is exactly what you need to read.
Nothing at Disney happens accidentally, and guests' happiness is their priority. Everyone in health care can learn from this fantastic book. (reviewed by Tyson E Franklin and Carly O'Donoghue from Stepping Out Podiatry).
Available from Amazon
If you have any questions about this episode, email me at tyson@podiatrylegends.com.
Podiatry Business Coaching
Hi, I’m Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you’d like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Upcoming LIVE Events
If you’re interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
YouTube
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.
I want to share a story from my childhood and how my mum's Cherry Ripe chocolate taught me a great lesson about systems and why small system changes can have devastating long-term effects on your podiatry business if you don't keep an eye on them.
FOR SHOW NOTES VISIT - https://www.podiatrylegends.com/282-what-mums-cherry-ripe-taught-me-about-systems/
If you have any questions about developing systems after listening to this episode, please email me at tf@tysonfranklin.com
Podiatry Business Coaching
Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Next Event
Have you checked out what's coming up next? - https://www.tysonfranklin.com/events
New Podiatry Legends Podcast website - https://www.podiatrylegends.com/
FREE DOWNLOADS:
First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.
12 Secrets to Get More People Through Your Front Door.
Andrea Gledhill is a UK Podiatric Surgeon, and at the age of 18, she knew that becoming a Podiatric surgeon was always going to be her career path.
In this episode, we discuss her career development from graduation, having two children, commencing her MSc in Theory of Podiatric Surgery in 2011, her surgical fellowship in 2019 and beginning her Specialist Registrar post in 2021.
We also discuss her role as the Project Officer for The Royal College of Podiatry and why she continues to build her research and leadership portfolio.
Tip for New Graduates
Explore, network, look for what you enjoy in podiatry, seek out opportunities, and consider a mixed working model that gives you work-life balance.
If you have any questions about this podcast episode, please email me at tyson@podiatrylegends.com.
Podiatry Business Coaching
If you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a 30-minute face-to-face Zoom meeting with me.
Live Events & Online Courses
If you’re looking for podiatry education, please look at my LIVE EVENTS and current ONLINE COURSES I endorse.
YouTube
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of each podcast episode and short career and educational videos.
Podiatry Business Owners Club
On Facebook, I have created a group called the Podiatry Business Owners Club. If you’re a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you’ll want to join.
Today I want to talk about cash and cash flow. It doesn't matter how much money you make; what's important is how much you keep after paying all your monthly expenses.
Many podiatry businesses struggle in their first few years because they've entered their business venture full of enthusiasm and wearing rose-coloured glasses, but when the dust settles after all the excitement, they realise there are a lot of expenses attached to running a podiatry business properly.
Worst case scenario, they start to run out of money before they run out of month because the money going out is far exceeding the money coming in.
Having a negative cash flow cannot be sustained long-term.
Were They Dumb? I personally know a couple who spent over $200,000 to set up their podiatry business on the Sunshine Coast, and they went broke within 12 months.
Was it because they were dumb? Well, the jury is still out on that, but from the outset, this is what I observed.
- They began their business venture with limited capital and therefore borrowed too much money, resulting in larger than normal monthly repayments, which immediately ate into their monthly cash flow.
- They purchased equipment they did not need. There was no delayed gratification, they wanted everything from day one.
- They made purchases for their home and added them to the business repayments. That was really dumb.
- They gave out a lot of accounts and didn't chase them up.
- They also gave discounts unnecessarily.
- They took financial advice from unqualified family and friends.
Right from day one, they were trading with insufficient capital, and their cash in was far less than their cash out, which caused them a lot of stress, and lead to dumb and dumber decisions.
Starting a business this way is ridiculous.
Established Businesses I'd like to point out that running out of money before running out of month is not just a problem for new podiatry businesses, it can also happen to establish podiatry businesses if they do not pay attention to their cash flow and monthly expenditure.
I recall talking with an insolvency expert, and he said you'd be surprised how many highly intelligent health professionals declare bankruptcy. After watching the couple from the Sunshine Coast and seeing it first-hand, I knew he was not exaggerating.
Accounts If your business gives out accounts, you need to have a strict account policy, and everyone needs to adhere to it, and if a patient is ever late with a payment, you should have processes in place to follow them up. And you should never give them additional credit, hoping they will pay.
When I had my podiatry business, I had a zero-account policy, the same policy as most grocery stores.
Yes, a few patients did complain, but after complaining they paid for their treatment in full and made their next appointment. When they returned for their next appointment, they never asked for an account a second time.
After 30-plus years, and tens of thousands of patients I had no bad debts.
If you're catching yourself saying, I COULDN'T DO THAT WITH MY PATIENTS, at least give it a go and see what happens.
It Is Possible Every business should also work towards having enough cash in their bank account to cover all their expenses, including wages, for at least three months.
Less Stress You may or may not agree with this three-month cash flow tactic, but lack of money is stressful, and stress affects your judgment and decision-making capabilities.
You want to build your podiatry business with a clear head, not a cloudy head concerned with paying next month's rent, wages and other expenses.
Good cash flow allows you to:
- Pay all your accounts on time, which suppliers love, and it builds trust. And if you do get in a financial pickle at some stage, your suppliers will help you where they can.
- Purchase in bulk and make significant savings.
- Save money on freight because you're ordering fewer times throughout the year.
- Build trust with your team. Your team sees everything, and nothing destroys confidence in a business more than ongoing phone calls and emails from creditors.
Wait 12-18 Months So here's my warning: DO NOT OPEN your podiatry business if you don't have enough capital and the cash to sustain the business.
If money is tight, consider waiting another 12 to 18 months and do it properly because you also need to allow money for marketing, which will be crucial to your podiatry business's long-term success.
Many businesses do not allow for marketing in their budget, and when their cash flow is tight, marketing tends to be the first thing business owners want to cut, which is a huge mistake.
Today's Summary 1. Cash is King 2. Cash flow is also a King and you want to see your cash flow going upwards. 3. If your business does give accounts, limit the payment terms, and get paid faster. 4. Aim to have enough cash in your bank account to cover three months of expenses so you can think clearly. 5. A good payment history with your suppliers builds trust. 6. Don't rush into business ownership if you don't have the capital and cash flow to start correctly.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Upcoming LIVE Events
If you’re interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Coaching
Hi, I’m Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you’d like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
Before you purchase a podiatry business, the revenue and profits of the business are essential; however, they are not as important as understanding the dynamics of the neighbourhood, traffic patterns, and the psychology of the patients in that area, and this is why large corporates buying up podiatry businesses fail; they fail to look beyond the numbers.
Dr Patrick McEneaney owns Northern Illinois Foot & Ankle Specialists, which has 14 locations in the Northern Illinois/Chicago area, and he has mastered the art of understanding patient and clinic dynamics; he has developed what he calls the Good Bag Approach.
In this episode, we discuss the following:
- Fostering relationships within the podiatry profession.
- Not every podiatry practice is run well, and the more clinics you own, the more overheads you'll have; therefore, consolidating overheads should be a priority, but you need to know a lot about the clinic and the patients before you consolidate. For several unknown reasons, some patients won't travel in a particular direction or go to a specific town.
- Continually evaluate all aspects of the business, town and patients before you expand.
- Being prepared: If you expand, what if someone leaves? Could you still cope with more than one business?
- When possible, cross-train your team.
- Why you should always be interviewing for new team members.
- If you're not a good communicator, go and do some courses to get better because it is a skill you need.
- The key numbers you should look at each month and the importance of having appointments available for NEW PATIENTS. Your business won't grow if you only rely upon existing patients.
- The Per Visit Value number is crucial to measure because it shows the communication skills of the podiatrist. A patient will never say yes to an additional product or service if it is never offered or communicated to them correctly.
- Why being booked out too far ahead is costing your business a lot of money.
- Change your marketing for the seasons, don't run the same ad every month for twelve months and expect it to work. Look at your numbers; they will tell you whether your marketing is working.
- What is The Goodie Bag Approach?
Is there anything else I can help you with today?
This question should be asked at the end of every consultation because it will let you know if you've met the patient's expectations and allows them to say what's on their mind. For example, they may be looking at purchasing new running shoes, and they want your expert advice.
If the patient doesn't ask you now, they will surely ring your receptionist later, meaning you will be interrupted or be required to call them back at some stage. In the end, it will cost you more time.
Final Tip
To be a good doctor, you've got to learn to develop and train your team. The time you take training your team will save you more time long-term, and they will value it as well.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Upcoming LIVE Events
If you’re interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Coaching
Hi, I’m Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you’d like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
After every podiatry visit, you need to know that your patients will be headed to one of five places; straight home, back to work, catching up with friends, seeing another health professional, or heading to their lawyer's office, and when they do, how will they describe their podiatry experience?
Will they say you were FINE, TERRIBLE OR AWESOME? Most patients will not run around town singing your praises if you are fine, but they will talk about you if you're terrible or awesome, so you're better off being awesome.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Upcoming LIVE Events
If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/
Podiatry Business Coaching
Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Podiatry Business Owner's Club
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group - https://www.facebook.com/groups/podiatrybusinessownersclub.
This episode opens with me explaining why a good friend calls me the Mexican Fisherman and ends with Dave James talking about tits and gits. It's a fun episode that will open your mind and change your thinking about podiatry and life.
"Life moves pretty fast; sometimes you've got to slow down and take a look". - Ferris Bueller (1986)
In this episode (PART 2), Dave and I discuss the following:
- Developing a better relationship with your work and family.
- The reason why some people own big houses.
- The difference between safety and safeness.
- You cannot compare success: Everyone's journey in life is different, and there is no right or wrong, and there is an element of luck.
- THE POWER OF THE PAUSE.
- Habits and automatic responses.
If you want to connect with Dave James, you'll find him lurking around and adding value on Linkedin.
If you have any questions about this podcast episode, please email me at tyson@podiatrylegends.com.
Podiatry Business Coaching
If you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a 30-minute face-to-face Zoom meeting with me.
Live Events & Online Courses
If you're looking for podiatry education, please look at my LIVE EVENTS and current ONLINE COURSES I endorse.
YouTube
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.
Podiatry Business Owners Club
On Facebook, I have created a group called the Podiatry Business Owners Club. If you're a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you'll want to join.
Why is post-conference time blocking such an important topic? Two weeks ago, I was at our national conference in Brisbane, and after the conference, quite a large number of podiatrists posted how good the event was on social media, but it got me thinking; I wonder how many have taken action on what they've learnt since returning home. How many have set time aside to review their notes and put together a game plan or plan of action?
Taking action after a conference, workshop, or seminar is more complicated than you'd like to think.
What tends to happen is you get home over the weekend, usually on a Sunday, and the next day you'll head into work full of enthusiasm, only to realise you have patients booked solid for most of the day.
Don't worry; you still have your lunch break to review your notes and start making plans.
But just before lunch, you receive an email from your Accountant, and they need you to call them urgently. By the time you phone them and finish eating your lunch, lunchtime is over.
Once again, you're not too concerned because you have nothing scheduled after work, so you can read through your notes at the end of the day when it's quiet, and there won't be any interruptions.
However, by the time 5.30 pm comes around, you're mentally tired, so you tell yourself, it's been a long day; a night off will be good for me and give me a chance to recharge my battery; however, this pattern repeats itself on Tuesday, Wednesday, Thursday and Friday and before you know it the week is over, and it's the weekend.
Weekend Off You decided to take the weekend off, because you've been busy all week and didn't relax last week because of the conference, and you deserve the break. In addition to that, if you have a family, you cannot neglect them two weekends in a row.
One week leads to two weeks; before you know it, the month has passed, and you have not taken action or implemented one new idea from the conference.
Does any of this sound familiar? I must admit I repeated this process over and over again for years, and it frustrated the hell out of me because I knew I had the best intentions.
I would get so annoyed with myself, but then I discovered the solution, Post-Conference Time Blocking.
Time Blocking If you've never used time blocking before, you should, and if you're not sure what time blocking is, it's the easiest way to get things done.
Time blocking is about dedicating specific blocks of time to particular tasks, and your goal is to perform and complete those tasks within the given time frame. If it's not finished, you immediately go to your calendar and block out more time on another day.
Time Blocking is far better and more productive than having a daily to-do list with no specific time frames.
What's the Difference with Post-Conference Time Blocking? It's just like standard time blocking; you block out a specific amount of time to perform particular tasks, in this case, review your conference notes and create a game plan; however, post-conference time blocking is scheduled into your calendar before leaving for the conference, not afterwards.
If you try to do it after the conference, it just won't happen. Things will come up, and life will get in the way.
Therefore the earlier you can block out this time in your calendar, the better, and the longer the conference or workshop, the more time you should allow.
For example, if I attend a solid three-day event, I will allow one full day to review my notes and create a game plan or plan of action. You may think you cannot afford to take off another full day but believe me; it will pay dividends long-term.
If I attend a one-day event, I may block out three to four hours; if it is a 2-hour evening seminar, I may only block out an hour the next day.
Here's a great tip to consider:
Make post-conference time blocking part of your conference booking procedure:
- Pay for Conference Tickets.
- Schedule a Post-Conference Time Block in your calendar.
- Book Accommodation.
- Book Airfares.
If you make it part of your conference booking procedure, it will never be overlooked, and if you have an assistant who makes your travel arrangements, tell them they must block out post-conference time in your calendar. There should be no exceptions.
Why Not Stay An Extra Day - This is what I do. Another idea you may find helpful, and this is what I do; you can stay an extra day at your accommodation and use this day to review all your notes and create all your plans of action.
Of course, I don't sit in the room the whole day. I will leave the room for breakfast, lunch and dinner and depending on the weather, I may fit in a swim, but I try to keep my breaks short.
If you have the time to do this, you should, but if money is a little tight, head home but make sure you've pre-planned your post-conference time blocks before you leave.
Just Do One Thing Another critical point is not to try to implement everything you learnt at a conference all at once, no matter how good the information is. Instead, review your notes, pick the top three ideas or takeaways you want to work on and rank them one, two and three.
Then, start creating your game plan or plan of action around number one. If you try to implement everything simultaneously, you will get overwhelmed and achieve nothing.
When you're at work, stay focused on the number one activity, and as soon as it's completed, move on to the next most important item.
After completing the top three ideas or takeaways, you can review your list and find more tasks.
It's also a good idea to meet with your team as soon as possible so you can share your top three takeaways and what you've decided to work on first because you're going to want their involvement.
Take Action Attending conferences and workshops is an absolute must for your career and your business, but you must take action on what you've learnt; otherwise, you'll end up with folders full of notes that will sit there and go to waste.
In July, Jonathan Small and I will run a two-day Work Smarter, Not Harder workshop in Brisbane on the 21st and 22nd. Throughout the two days, everyone attending will leave with a list of business takeaways that will change their financial future, but before everyone leaves, we will make sure they leave with that ONE big idea they will be working on first.
NEXT EVENT
If you want to recession-proof your podiatry business, consider attending the Work Smarter, Not Harder event I am doing with Jonathan Small on the 21st and 22nd of July. For booking details, please visit https://www.tysonfranklin.com/events
If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.
Change the game, break the rules, and create an unforgettable experience; that's the mantra behind this month's book review, FANS FIRST by Jesse Cole (reviewed by Tyson E Franklin and Carly O'Donoghue).
Available on Amazon
We both give this book a double thumbs up, and if you're a podiatrist or business owner looking to do things differently and prepared to make your fans, patients, customers or clients first, then this is a book you need to have on your bookshelf.
We also suggest every podiatry association worldwide reads this book and starts turning their members into fans. WHY? Because fans turn up, members need to be chased.
If you have any questions about this episode, you can email me at tyson@podiatrylegends.com.
BUSINESS COACHING
If you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a face-to-face Zoom meeting with me.
NEXT EVENT
If you want to recession-proof your podiatry business, consider attending the Work Smarter, Not Harder event I am doing with Jonathan Small on the 21st and 22nd of July. For booking details, please visit https://www.tysonfranklin.com/events
Dave James is a UK Podiatrist who has pivoted his career from clinical podiatry to helping humans FEEL, THINK and BE better.
And because of Dave's experience in podiatry, he is the perfect guest to talk about ways to help podiatrists get their shit together.
In this episode (PART 1), we discuss:
- Online trolls and social media negativity.
- The difference between being interested in people versus processes.
- The benefits of slowing down the pace of the world to suit your daily life.
- Having a purpose outside of podiatry.
- Your qualifications only matter to other podiatrists; patients don't care.
- Why money will not make you happy and will not give you the freedom you're chasing.
Focus
Many people stack activities on top of each other to try and get more down in a day; however, if they focus 100% on one task at a time, they may get a better result and enjoy the process more.
Stress
Most podiatrists enjoy podiatry; it's all the other things involved in running a business that causes the problems.
There's also a certain amount of stress created when you must always stay professional, in and outside of your podiatry business. Over time, it buries your personality.
We don't always say what we're thinking and feeling, and long term, that can affect you mentally and physically.
Previous Episodes
Dave James has been on two previous episodes. Ep 007 - The Foot Magician, and Ep 073 - Video Tips Every Podiatrist Should Use.
Dave also recommends the book - STOLEN FOCUS by Johann Hari, available on AMAZON.
If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.
Live Events & Online Courses
If you’re looking for podiatry education, please take a look at my LIVE EVENTS and current ONLINE COURSES that I endorse.
YouTube
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.
Podiatry Business Owners Club
On Facebook, I have created a group called the Podiatry Business Owners Club. If you’re a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you’ll want to join.
A few years ago, I was asked to present a keynote speech in Cairns titled Persistence and Resilience, and in this episode, I want to discuss three key points from my talk that I feel are worth highlighting.
- When bad things happen, you can use it as an excuse for failure or a reason to succeed. I always chose the latter.
- Don't lose sight of your WHY, and ask yourself on a regular basis, why do you do what you do?
- What is it that drives you? Usually, it's not money.
NEXT EVENT
If you want to recession-proof your podiatry business, consider attending the Work Smarter, Not Harder event I am doing with Jonathan Small on the 21st and 22nd of July. For booking details, please visit https://www.tysonfranklin.com/events
If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.
This episode revolves around the positive experiences of two 2021 graduates, Michael Carter, who graduated from the University of South Australia and Cooper Garoni, who graduated from Charles Sturt University, working together at the Adelaide Heel Pain & SA Running Injury Clinic.
In this episode, we discuss the following:
- Reflecting on what they learnt in their first year.
- How a joint collaboration can create a win-win situation between employer and employee.
- What they learnt at university and how it applied to a real-life work situation.
- What great mentoring looks like.
- All new graduates talk with each other about working conditions. So far, most of the conversations have been very positive.
- Our profession needs to market itself more aggressively.
- The disparity between podiatrists, especially the more senior podiatrists.
- What have they noticed about the current state of the profession?
- Advice for current podiatry students.
To grow the podiatry profession, it's up to each and every podiatrist to hold themselves up to a higher standard.
If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.
Live Events & Online Courses
If you're looking for podiatry education, please take a look at my LIVE EVENTS and current ONLINE COURSES that I endorse.
YouTube
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.
Podiatry Business Owners Club
On Facebook, I have created a group called the Podiatry Business Owners Club. If you're a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you'll want to join.
When it comes to purchasing equipment for your business, there are two types of equipment purchases you can make. One is income-producing equipment, and the other is non-income-producing equipment.
If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.
For example, let’s say you need to purchase eight chairs for your reception, and you’re deciding between a $150 chair and a $400 chair, which means you will spend $1200 or $3200 to purchase the eight chairs. In addition, the chairs’ comfort levels are about the same, and at first glance, they look similar.
This is when you need to stop, think and ask two questions:
- Will the $150 chairs be sufficient for your current needs?
- Can you use the $2000 you save elsewhere in your business?
Brand
If a $150 chair is sufficient and serves the intended purpose, why spend the extra $250 per chair, especially if it won’t detract from your brand?
I know from experience that you are better off saving the $2000 or investing the $2000 towards income-producing equipment that will generate income for many years.
Best ROI
As your podiatry business generates revenue long-term, you have choices; you can save it and earn interest or reinvest your money into income-producing equipment.
Ask yourself, where do you think you’re going to get the best return on your money?
For example, suppose you had $30,000 in your bank account, earning 5% interest. In that case, you’re getting about $1500 in income per year, but if you invested the same amount into purchasing income-producing equipment, how many times would you need to use the equipment to get the same return ($1500)?
When I purchased a milling machine to make orthotics for my podiatry business in 2008, it cost approximately $75,000 to set it all up. In the first year of operation, it saved my podiatry business over $100,000 in lab fees.
After taking away the costs of materials and running costs, I got my money back in the first year. Over the next eight years, up until selling my business, I was getting up to a 150% return on my initial investment, year in, year out.
Borrowing
Of course, not everyone has $75,000 in a bank account, so if you borrowed $75,000 at 10% and got a 100% return on your investment, it’s still a worthwhile income-producing purchase.
Equipment Goals
Therefore, before you purchase any new equipment, you must set equipment goals.
Purchasing equipment without setting equipment goals makes no sense, and I’ve seen a lot of expensive dust collectors sitting in the corners of many podiatry businesses because no goals or outcomes were set before the equipment purchase.
So, before making any equipment purchases, you must ask yourself the following question:
How long will it take before I get my full investment back?
To work this out, you need to know:
- How much you’re going to charge?
- How many times does this service/equipment need to be utilised?
Knowing this information lets you set realistic goals to calculate your return on investment.
What Does the Math Tell You?
A $10,000 piece of equipment charged at $250 per use must be used 40 times to get your money back; that’s less than one use per week.
Is this realistic?
What if it is used twice per week, that would be 104 uses for the year and generate $26,000 in gross revenue. That’s a high ROI.
What Is Your Marketing Strategy?
Therefore, you should also develop a marketing strategy as part of your goal-setting process. You may only need to use your new equipment 40 times to get your $10,000 investment back, but how are you planning to achieve this goal?
What marketing tactics are you going to employ?
Opportunities
This is why income-producing equipment should be a business priority over non-income-producing equipment, and it can and should be used to set your business apart from your competition.
Think about the services you currently offer and whether you can offer more.
For example, do you have a wax foot bath? They are inexpensive and only cost about $300 to $400 to set up, yet not every podiatrist has one, but it can add thousands to the bottom line with little to no effort.
So, keep your eyes open for opportunities, and remember a patient’s bum will rarely tell the difference between a $150 and $400 chair; however, they will notice a business that reinvests their profits into new equipment and technology that will provide a better, faster, more efficient outcome for them.
Competitors
If you can purchase something that none of your competitors is currently using, it will set you apart from the crowd, but first, do the math, work out if it is a viable purchase, set your goal for your ROI and have a marketing strategy in place before you make the purchase.
Get this right, and you’ll set yourself up for income-producing equipment success.
Coaching & Mentoring
Purchasing income-producing equipment and developing a marketing strategy and tactics is something I have done a lot of coaching and mentoring around, so if you need help in this area, please reach out and contact me.
If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.
Simon Bartold from Bartold Clinical has been a speaker, educator and course developer, both live and online, for decades. In today's episode, we dive into the nitty gritty and the sometimes difficulty in creating online courses for the podiatry profession.
It's not always a bed of roses, and not every online or live course is successful. You may think you've created a ball-tearer, but low registration numbers may tell you something else.
On this episode, we also discuss:
- Current learning trends in the podiatry profession.
- Everyone learns differently, so course creators have got to adapt their delivery.
- The value in focused meetings versus national conferences.
- Why some courses can take up to two years to develop.
- What roles will AI play in the future?
- Why we need to bring fun back into learning.
We would love to hear from you if you have any ideas for an online course. Please send your emails to simon@bartoldclinical.com or tyson@podiatrylegends.com
If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
Most bad patients will give you early warning signs, and your goal, as you become more experienced, is to identify them as soon as possible, so you can take action sooner rather than later and eliminate them from your business.
In this episode, I want to share my top six ways to identify bad patients, and what I’m about to explain is far from a complete list. Still, it’s an excellent place to start, and having friends in other professions and industries, it’s nice to know they share similar problems with their patients, clients and customers.
Detailed notes are available from the Podiatry Legends Podcast website.
1) THEY WILL OFTEN COMPLAIN ABOUT YOUR FEES
2) THEY HAVE A RUDE AND ABRUPT PERSONALITY
3) THEY’RE ALWAYS ASKING FOR A DISCOUNT
4) THEY’LL ASK FOR AN ACCOUNT
5) WHEN YOU GIVE THEM AN ACCOUNT, YOU HAVE TO CHASE THEM FOR PAYMENT
6) THEY WILL COMPLAIN AND RAISE THEIR VOICE AT THE MOST INOPPORTUNE TIME
If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you’d like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.
Dr Michael Donato is the current President and Fellow of the American Academy of Podiatric Sports Medicine. In this episode, he discusses his career progression in podiatry, his love of sports and biomechanics and how he became involved with the AAPSM. He also shares some great insights and advice that every podiatrist should take on board.
He has been a co-owner of Rappahannock Foot & Ankle Specialists in Fredericksburg, Virginia, since 2002.
I said to myself, this is what you love to do, so why are you not doing more of it everyday.
Legendary Tip
Whatever way podiatry is going, go the other way. Don’t follow the crowd, do what you want to do. Do what makes you happy.
Upcoming Events
Work Smarter, Not Harder - Brisbane: 21-22 July 2023
AAPSM Conference - Washington: 13-15 Oct. 2023
Podiatry Marketing LIVE - Chicago: 21 Oct. 2023
If you have any questions or feedback about the episode, you can email tyson@podiatrylegends.com, or if you would like to work with me one-on-one, please email tf@tysonfranklin.com.
In podiatry, there are times when perfection is expected. Surgery would be one of those times, sterilising instruments would be another, and also performing a biomechanical assessment and prescribing orthotics would be times when perfection, or close to perfection, is pretty important…however, there are other times when perfection is totally unnecessary, and good enough is good enough to get started.
Episode Sponsor - Podiatry Clinic Websites
Launch Now and Fine Tune Later
Over the past few years, I've seen some average podiatry websites; but an average LIVE website is much better than having no website.
If you're waiting for your website to be perfect before making it LIVE, please stop waiting for it to be perfect and get something out there now.
Every day you wait, you're losing potential patients to your competitors who have a live website, and there is a big chance their website may be worse than the one you’re holding back.
And, if you're rebuilding your existing website, don't wait until every page is perfect before relaunching; get the new information onto your site as soon as you can and get it out there so your patients can see it.
Podiatry Legends New Website
I must point out that I am talking from experience here.
I have had at least four major podiatry website designs over my career, and more recently, I have just launched a stand-alone website for the Podiatry Legends Podcast, so this is all very fresh in my mind.
Please, take a look and see what you think. Just visit www.podiatrylegends.com
It's far from perfect, and it still needs a few tweaks, but it is LIVE, and that is what counts most. Right now…good enough is good enough.
You have to keep in mind the 80:20 RULE.
If the 80:20 holds true, only 20% of your website pages will be viewed by 80% of the people that visit your website, so if you're waiting for every page to be ready before you launch, you're wasting time because 80% of your pages are not going to be viewed by many people at all.
It’s sad but true.
And even as I say this, it makes me think back to some of the delays I caused on the podiatrylegedns.com website. To make me feel better, you can visit my website and look at every page, but let’s be honest, just like your patients, you’ll stick to the main pages of interest.
Other Marketing
It is important to approach all your marketing with the same attitude: good enough is sometimes good enough.
The patient information brochure you’re working on, the reactivation letter you discussed at last week’s team meeting that still needs some work, and the video you shot last month for YouTube, but you’re holding back because you’re unsure about the lighting or the sound.
In general, most of your marketing activities, as do my own, could probably be tweaked and made better, but 80% and out the door is better than 100% and in the draw.
A brilliant email blast, clinic newsletter or Facebook ad will get zero results until it is released.
The solution is to release it.
I remember when I wrote my first book, It’s No Secret There’s Money in Podiatry. I was part of a writer’s group, and we had a writing mentor. There were four of us in the group, and at a particular point, our mentor said…good enough is good enough; you’ve got to stop editing and send it to the publisher; otherwise, it will never get done.
There were two things I learnt from this after sending it to the publisher.
- I got a mental break. So much work went into writing and editing it felt good to stop and just let it go, and this mental break allowed me time to work on another project.
- When I got it back from the publisher, I had plenty of time to do further edits, but I got the process started by sending it off.
My initial transcript went back and forth two or three times until all editing was complete, and it was then sent off to the printers.
That was a stressful day, and I remember thinking there was no turning back now.
Even to this day, nine years after publishing and with thousands of copies sold, there are a few things I would have liked to have changed. There are even a few errors in the book, but if I didn’t follow the good enough is good enough principle, my book would still be in my head and partially written on my computer.
Here’s something else I’d like to highlight.
In my writers’ group, only two of us out of the four stopped editing and sent it to the publisher as instructed. Both of us since then have also written and published a second book. The other two in the group, who didn’t stop editing and didn’t send it to the publisher, never had their books published.
I think we can all learn from this.
Having a good enough is good enough approach is the first step in getting projects completed, especially marketing projects.
Once completed, you’ll have time afterwards to make slight changes if needed, and with each change, you can test and measure the success of each change.
Testing and measuring are important and relate to understanding the numbers of your business. I did an episode on this, Episode 135 - The Importance of Understanding Your Numbers.
Your Team
To wrap up, I have one more item to discuss in relation to good enough being good enough.
So far, I've only discussed how it applies to marketing aspects of your business; however, this good enough is good enough approach can also be applied to your team.
We all like to think we're good at what we do, and if you've been practising for many years, it’s probably true; however, what happens when you employ someone else and they start treating your patients?
Firstly, this can be a stressful moment in your career, and secondly, it will drive you crazy if your push for perfection on a day-to-day basis, and I know this for a fact because I have done this in the past.
As I said in my opening comments, surgery is one of those times when perfection is required or as close to perfection as possible, as is sterilisation; however, your business will fail to grow at the rate it should if you focus on perfection with your team.
Yes, your team's communication skills may need improvement, and their KPIs may not be as good as yours in certain areas, but then again, they may be better than yours in others.
Would you chew yourself a new one if your team, out did you? No, you wouldn’t, so give your team the same allowances. Taking on a good enough is good enough approach in some aspects of your business will give you a mental rest, and this is a positive.
Last week in Episode 265, I mentioned you get what you tolerate, meaning if you allow poor behaviour or attitudes to continue, you only have yourself to blame.
I think it is important to point out that having a good enough is good enough approach to your business is not about tolerating poor behaviour; it’s about setting suitable and sustainable standards in your business and allowing a little wiggle room for growth and imperfection.
With a good enough is good enough approach, you will have more time with your family and be a better partner or parent, more time to pursue your hobbies, therefore less stress and more fun in your life, and you'll have more time to become a better mentor to your team, and when you become a better mentor to your team, your team will improve as a consequence. The overall standards of your business will increase.
If you have any questions or feedback about the episode, you can send an email to tyson@podiatrylegends.com, or if you would like to work with me one-on-one, please send an email to tf@tysonfranklin.com
New Podiatry Legends Website - www.podiatrylegends.com
Have you ever considered why some patients are easy to work with, follow all your instructions and always return when requested, while others seem far more challenging to work with, never listen and fail to return for follow-up appointments?
To have more patient compliance, we must learn how to adjust our behaviour to who walks through the door. Most podiatrists are technicians and are more concerned about what they do, not what the patient wants.
My guest Deb Johnstone, from Transformational Pathways Australia, will explain that there are four patient behavioural personalities that we need to be aware of.
If you want your patients to follow your instructions, return as requested and refer their friends and family, you've got to communicate and connect with them the right way; if you fail to connect, you can lose them.
What you'll learn in this episode can also be applied to your team.
After listening to this episode, if you want to connect with Deb Johnstone personally or have her do some work with your podiatry team, you can send her an email at success@debjohnstone.com.au or visit her website.
If you would like to discuss podiatry business coaching, please send me an email at tf@tysonfranklin.com and when you get the time, take a look at the NEW Podiatry Legends Podcast website at www.podiatrylegends.com
Upcoming Events
Visit https://www.tysonfranklin.com/events or https://www.podiatrylegends.com/upcoming-events/
Episode Sponsor - Podiatry Clinic Website: Step Up Your Website Game
https://www.podiatryclinicwebsites.com/
I am bringing back my solo episodes; the first is about improving team meetings. On a recent family trip to Canberra, we visited Parliament House, and when it comes to enforcing rules around meetings in the chamber, no one is stricter.
Every podiatry business can learn from this because YOU GET WHAT YOU TOLERATE. If you allow poor behaviour, you will get more of it, especially when starting meetings on time.
My blog article, which this episode was based on, can be found here.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com and make sure you visit the NEW Podiatry Legends Podcast website at https://www.podiatrylegends.com/ and check out our sponsors, online course and live events.
Episode Sponsor:
Podiatry Clinic Websites - Step Up Your Website Game https://www.podiatryclinicwebsites.com/
Podiatry Business Coaching:
If you're looking for a podiatry business coach with proven results and no BS, please email me at tf@tysonfranklin.com or visit the coaching section of my website https://www.tysonfranklin.com/Coaching
YouTube:
Have you checked out my YouTube Channel - Tyson E Franklin https://www.youtube.com/tysonfranklin
James Clear is a world-renowned habits expert, and in his book ATOMIC HABITS, he explains that when you want to make changes to your life, you don't need to think big, and you don't need to turn your life upside down. Instead, real change comes from making hundreds of small changes, which compound over time, resulting in significant change long-term.
Goals are essential; they give you direction, but goals alone will not get you where you want to be unless you've developed the proper habits in the background. This applies to every area of your life.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Podiatry Business Coaching
If you're looking for a podiatry business coach that will help you get sh#t done and turn your podiatry business into a profitable business enterprise, stop looking and let's talk. To kick things off, all you need to do is email me at tf@tysonfranklin.com and tell me a little about yourself and your business.
Upcoming Events
July 21-22, 2023 BRISBANE:
Work Smarter, Not Harder https://www.tysonfranklin.com/events/WSNH2023
Since 2016, Jonathan Small has been running a very successful Work Smarter, Not Harder two-day podiatry business workshop in the UK and on this episode, we discuss his course in a little more detail and why we will be bringing it to Brisbane, Australia, on the 21st and 22nd of July 2023.
This is the first time the Work Smarter, Not Harder workshop has left the shores of the UK, so it's an event not to be missed. For further details, please visit https://www.tysonfranklin.com/events/WSNH2023.
DAY ONE Covers 4 Key Principles:
- Increasing Your Income: The business needs to make profits so that you can invest back into your practice, your patients, your team, yourself, and your growth as a podiatrist.
- Improving Your Efficiency: Learning how to do more in less time will give you your life back. It's not about spending more time at work.
- Reducing Your Costs: What you make doesn't matter; what's more important is what you keep.
- Planning for Your Future: It's essential to enjoy your whole life, not just your working life.
Applying these four fundamental principles will make you a happier podiatrist.
DAY TWO digs deeper into the psychological principles for business success.
- Having a positive mindset
- Learning how to overcome your fears.
- Understanding your beliefs around money.
- Engaging your brain for success.
- The importance of marginal gains in various areas of your business.
"Never think that all patients are the same; you want to attract those patients to your practice that make you happy, and you make them happy. Then your life will be happy".
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Podiatry Business Coaching
If you're looking for a podiatry business coach that will help you get sh#t done and turn your podiatry business into a profitable business enterprise, stop looking and let's talk. To kick things off, all you need to do is email me at tf@tysonfranklin.com and tell me a little about yourself and your business.
Subscribe to my YouTube Channel - https://www.youtube.com/tysonfranklin.
Consider joining the Podiatry Business Owners Club on Facebook - https://www.facebook.com/groups/podiatrybusinessownersclub.
New Website Coming Soon - https://www.podiatrylegends.com
As I mentioned in PART 1, my wife and I worked successfully together for well over twenty years, and it was one of the best business decisions we ever made, so I wanted to produce these two episodes because I knew our story was not unusual.
There had to be others with the same success stories.
In PART 2, I am joined by Mark and Ariella Caldwell from Feetology Podiatry Clinic in Victoria Point, Brisbane, Tina and Patrick Rainville from Rainville Health, Ontario, Peter and Kathryn Ferguson in Nova Scotia, and David and Jodie Simard from Simard Foot & Ankle Clinic in Ontario, Canada.
Together Tina, Patrick, Peter, Kathryn, David and Jodie also run a practice management group called the Foot Health Network for Canadian Podiatrists.
These are four basic questions I asked each couple:
- How did working together come about?
- What have been the positives?
- What have been the negatives, if any?
- What advice would you give other couples if they were considering working together?
Some Big Takeaways
- In a small business, especially a family business, it can be difficult when you need to give advice or deliver bad news when it's time to let people go because of the emotional connections between both of you.
- Having a business mentor, a third person, will not only improve your business but will also reduce arguments and help you reach your goals faster.
- It's important to always main a good sense of humour.
"If it hurts your guts and scares you, you're being innovative. If you're comfortable doing it, and there's no pain, you're not pushing yourself". - Patrick Rainville.
If you have any questions about this episode or you have ideas for future episodes, please email me at tyson@podiatrylegends.com
Upcoming Events
If you want to know about my upcoming events, please visit the EVENTS page on my website.
Podiatry Business Coaching
I you're looking for a Podiatry Business Coach that gets sh#t done and has a proven track record of helping podiatrists achieve outstanding business results, visit my website www.tysonfranklin.com or send me an email at tf@tysonfranklin.com. I'm here to help if you need me.
Subscribe to My YouTube Channel
Are you SUBSCRIBE to my YouTube Channel - Tyson E Franklin? This is where I upload all the uncut videos from my podcasts and other inspirational and informative business tips.
NEW WEBSITE COMING SOON - www.podiatrylegends.com
Episode Sponsor - www.podiatryclinicwebsites.com
If your podiatry business is currently up against a husband and wife team, this episode will help you understand why they may be kicking your arse.
Suppose you've considered working with your partner but have been put off because of all the negativity surrounding husbands and wives successfully working together. In that case, this episode will help you see all the positives and why there's magic in working together.
My wife and I worked successfully together for well over twenty years, and it was the best business decision we ever made, which is why I wanted to produce this episode because I knew our story was not unusual. There had to be others with the same success stories.
In part one, I am joined by Trevor and Karie Haynes from Elite Foot & Ankle Associates in Oregon, USA, Emily Smith and Trent Salkavich from Sports And Structural Podiatry, Sydney, Australia, and Dean and Jenny Walsh from Walsh Podiatry in Bermingham, UK.
In this episode, we discuss:
- The transition of working together.
- There are often difficulties in the first few years.
- The importance of clearly defining your managerial and clinical roles.
- Working together when big business decisions need to be made.
- Managing others and the importance of values when you bring new people into your team.
- The new skills you learn working together.
- How working together adds an extra dimension to your relationship.
Takeaway Tips
- Travelling to work in separate cars and having separate interests outside of podiatry gives you a little breathing space.
- There's no better feeling than having someone in your business that you trust 100%.
- The positives of working together far outway any of the negatives.
If you have any questions about this episode or you have ideas for future episodes, please email me at tyson@podiatrylegends.com
Upcoming Events
If you want to know about my upcoming events, please visit the EVENTS page on my website.
Podiatry Business Coaching
I you're looking for a Podiatry Business Coach that gets sh#t done and has a proven track record of helping podiatrists achieve outstanding business results, visit my website www.tysonfranklin.com or send me an email at tf@tysonfranklin.com. I'm here to help if you need me.
Subscribe to My YouTube Channel
Are you SUBSCRIBE to my YouTube Channel - Tyson E Franklin? This is where I upload all the uncut videos from my podcasts and other inspirational and informative business tips.
NEW WEBSITE COMING SOON - www.podiatrylegends.com
Episode Sponsor - www.podiatryclinicwebsites.com
Dr Ben Pearl is a Sports Podiatrist from Arlington Foot & Ankle in Virginia, USA. He thinks all podiatrists need to have an ongoing thirst for knowledge, be willing to share and collaborate with others and go that extra mile when it comes to treating and finding solutions for their patients.
Dr Pearl is also a Fellow of the American Academy of Podiatric Sports Medicine and the team podiatrist for the District Track Club, an elite Olympic development track team in Washington, DC.
In this episode, we discuss the following:
- Being a podiatrist is sometimes like being Sherlock Holmes.
- How podiatry makes a difference to athletic injuries.
- Working with sporting teams and explaining where a podiatrist fits in.
- Collaborating with others and the benefits of sharing thoughts.
- His yearly Biomechanics Summitttt.
- Developing mutual respect from referrers.
- Retail foot orthotic stores.
- Why you need to connect with your community.
If you have any questions about this podcast episode, please email me at tyson@podiatrylegends.com
Upcoming Events
If you want to know more about the workshops I have lined up this year, please look at my EVENTS. There's always something exciting lined up.
Podiatry Business Coaching
If you're looking for a podiatry business coach that will help you get sh#t done and turn your podiatry business into a profitable business enterprise, stop looking and let's talk. To kick things off, all you need to do is email me at tf@tysonfranklin.com and tell me a little about yourself and your business.
CURRENT WEBSITE www.tysonfranklin.com
NEW WEBSITE COMING SOON www.podiatrylegends.com
Tyson E Franklin and Carly O'Donoghue give this book a big thumbs up, but they agree it is not for the faint-hearted or someone wanting a feel-good read. Your brain has to do some heavy lifting.
This book is available from Amazon - https://amzn.to/421AXQB.
Annie Duke was a world-class professional poker player, and in this book, she explains that your thinking and decision-making process is far more critical than the outcome of the decision. A wrong decision resulting in a good outcome does not make the original decision any better, and vice versa; a good decision resulting in a less than favourable outcome does not mean your initial decision was terrible, especially if the decision was made using all the available information at the time.
Episode Sponsor: Podiatry Clinic Websites - https://www.podiatryclinicwebsites.com/
NEXT EVENT: Work Smarter, Not Harder - https://www.tysonfranklin.com/events/WSNH2023
There's nothing routine about routine foot care when you look at it from the patient's viewpoint.
Priten Chohan-Solanki is from Cardiff, in the UK and qualified as a podiatrist in 2001. The majority of his career has been in education. He has been a clinical tutor at Cardiff Metropolitan University, a Lecturer at the University of Newcastle, Australia, and now holds a post as a Lecturer in Adult Nursing, which is extremely rare for a podiatrist.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me to see if we're a good fit.
Podiatry Business Owners Club
Consider joining my Facebook group, the Podiatry Business Owners Club, to connect with like-minded podiatrists who enjoy business.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Hayley Uden is a podiatrist from Adelaide, South Australia, who has basically worked on every side of the profession. Because of this, she brings to this episode a wealth of experience that I'm sure every podiatrist will relate to on some level. This is a must-listen-to episode that you should listen to at least twice to appreciate how good it is.
Upon graduation, she worked in private practice, where she experienced good and bad employers. After her bad experience, she moved into community health, which she loved.
It was never part of her plan, but unexpectedly, she became an academic at the University of South Australia. After eleven years in academia, she opened a private practice – The Podiatry Place at Henley and then five years later took up a paid position with the Australian Podiatry Association (APodA).
She is also a Credentialed Paediatric Podiatrist.
In this episode, we discuss the following:
- Career options.
- The quality of workplace environments.
- Why she almost left the profession but is now glad she stayed.
- Research and scientific conferences.
- The future potential of universities and private practice working closer together.
- Getting bored and finding what makes you happy.
- Leaving academia and deciding to open a private practice.
- The pressures of private practice and burnout.
- Suffering from burnout from not keeping good boundaries with her patients.
- Looking after our profession and ourselves.
- Being a business owner benefits her role in the APodA - She now has more empathy for business owners.
- The benefits of mentorship.
Final Tips
- I encourage new graduates to take a few different part-time podiatry jobs. It’s okay to be exposed to some variety. Don’t be afraid of trying a few different areas that you thought may not be of interest to you.
- If you’re having a bad experience with your employer, get help. Talk with someone that can give you good advice. Leaving podiatry and changing careers is not the answer.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com.
Upcoming Events
If you want to know more about the speaking events and workshops I have lined up this year, please check the EVENTS tab above.
July 21-22, 2023 BRISBANE: Work Smarter, Not Harder
https://www.tysonfranklin.com/events/WSNH2023
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me to see if we're a good fit.
Podiatry Business Owners Club
Consider joining my Facebook group, the Podiatry Business Owners Club, to connect with like-minded podiatrists who enjoy business.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Dr Amanda Westfall, the owner of Central Oregon Foot & Ankle, studied Exercise Science before choosing podiatry as her long-term career. She was a D1 rower at college and is now a competitive powerlifter.
I recommend checking out her Instagram profile @drstrongmom.
In this episode, we discuss the following:
- How she has used her exercise science background to help her patients keep active.
- Becoming Dr Strong Mom after taking up powerlifting in 2017.
- Keeping patients motivated to follow instructions.
- The keys to communication
- Knowing what motivated your patients.
- Understanding their learning styles.
- Keeping older patients active.
Final Tip
It's important to figure out what makes you happy in podiatry and focus your practice (and career) on that.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Upcoming Events
If you want to know more about the speaking events and workshops I have lined up this year, please check the EVENTS tab above.
July 21-22, 2023 BRISBANE: Work Smarter, Not Harder
https://www.tysonfranklin.com/events/WSNH2023
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me to see if we're a good fit.
Podiatry Business Owners Club
Consider joining my Facebook group, the Podiatry Business Owners Club, to connect with like-minded podiatrists who enjoy business.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Jill Woods and Jonathan Small, both previous podcast guests and UK podiatrists, have gathered their collective minds over the past six years to write the book ELEVATE - Mindset, Marketing and Happiness Strategies for Allied Health Professionals.
I was fortunate to be given an advance copy of their book and can approve it as a must-have book on your bookshelf.
AVAILABLE NOW FROM AMAZON.
Upcoming Events
July 21-22, 2023 BRISBANE: Work Smarter, Not Harder with Jonathan Small https://www.tysonfranklin.com/events/WSNH2023
Podiatry Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose. Also, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
If you're a tennis fan, you'll love this book. If you're not a fan of tennis but a lover of sport and stories about overcoming obstacles to reach your goals and dreams, you will also enjoy what Ash Barty says. However, if you do not like sports, there's a big chance this book is not for you.
This book is a tennis story, a family story, a teamwork story and a story of a dream fulfilled.
Available to order on Amazon:
Australia
United States
United Kingdom
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
This episode is sponsored by www.podiatryclinicwebsites.com
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
Saying NO to working in private practice is not what Kade Anderson had planned when he graduated from the University of Newcastle in 2020.
Kade Anderson now works for Plena Healthcare as a mobile Podiatrist in aged care and absolutely loves it. Based on what others had said, he initially had apprehensions about working in aged care, but for him, it is a perfect fit and gives him the work-life balance he was after.
Before podiatry, Kade had careers in Real Estate & Pathology, which meant he was slightly older than the average graduate. He did apply for multiple positions in private practice, but by the end of most interviews, he had already worked out he didn't want to work for them and that he wasn't a good fit.
"It was easy to see through all the BS they had placed in their job adverts".
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
Upcoming Events
If you want to know more about the speaking events and workshops I have lined up this year, please check the EVENTS tab above.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Doctor Bharti Rajput is an award-winning Podiatrist and Healthcare entrepreneur based in Scotland. After graduation, she pursued a PhD in Biomechanics, specialising in human movement analysis.
Her Late Majesty Queens Elizabeth III awarded her an MBE for outstanding podiatry service to the community, and she received her medal at Buckingham Palace in 2018 from King Charles III.
In this episode, Bharti discusses the ten most important T's in podiatry and why they are all important for our careers and the podiatry profession.
The 10 T's
- Title of the profession. We need to reduce confusion in the community.
- Training Years at the point of graduating.
- Taking care of oneself every day.
- Taking time off to enjoy life.
- Nurture your team's Talent.
- Taking care of your team.
- Tiered Care Structure.
- Setting new Trends.
- Ditch Toxicity.
- Total care of the patient.
Bonus - take time out to enjoy a cup of tea.
Below is Bharti's Indian Masala Chai recipe. Masala tea is a blend of black tea with spices believed in ancient Indian traditions to help boost your immune system.
Step 1: Take a mug of water and a tea bag (for each cup of tea) and tip into a pan and place onto the stove (hob) for 3-4 minutes Step 2: In a pestle and mortar, put in a cardamom pod alongside cinnamon, clove, black peppercorns and even ginger and bash to help release the oils - a lot of families grind this down in a blender in advance and store it in a jar ready to use as needed Step 3: Allow the tea to have released its colours before lowering the heat to a gentle simmer and adding 1/2 a teaspoon (per cup) of this spice mix. Step 4: Stir approximately two tablespoons of milk (per cup) and allow to simmer for 3-4 minutes until you get the strength of tea you desire. Step 5: Turn off the heat and leave to infuse for a couple of minutes Step 6: Pour into a mug, put your feet up and enjoy :) If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
If we want the podiatry profession to grow, we can no longer tolerate podiatrists with out-of-date, old-fashioned, toxic thinking.
On this episode, I am joined by six dynamic young podiatrists who openly share their thoughts and opinions on how they think the podiatry profession can be improved.
Some of their comments may shock you.
My guests were:
- Tea Nguyen, DPM (USA)
- Joe Keain (AUS)
- Jackson Tisdell (AUS)
- Cameron Bennet (AUS)
- Samuel Turner (AUS)
- Asraa Kattoub (AUS)
The idea for this episode came from a previous episode (240 - How to Improve the Podiatry Profession).
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Upcoming Events
If you want to know more about the speaking events and workshops I have lined up this year, please check the EVENTS tab above.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
If you want a successful podiatry career, stop investing heavily in social media and instead connect more with your local community. Being seen and heard in your community is a far better career investment.
Prosper Taruvinga is a digital marketing strategist who you would think would be telling everyone to be on as many social media platforms as possible, yet, in reality, he says the exact opposite.
We Are Lab Rats
Social media algorithms are constantly changing, and we are lab rats. Sometimes their changes work in our favour, and others can be catastrophic.
You do not own your social media platforms, you're just borrowing them, and they can remove you without any notice; therefore, you should create content and post it to media outlets you own, such as your website or even a podcast.
Where to Start
Instead of randomly posting on social media, hoping to get a like or comment, write content for what people are searching for online. When patients search for a particular problem and your information shows up consistently, they will contact you.
An article read by ten people in your area is far better than a thousand likes on Facebook from the other side of the world.
Where Does Google Get All Their Information From?
They are not creating it themselves; they get it from everyone's websites. So basically, Google is simply optimizing the information presented to them; therefore, creating good information is a must-do.
Stop Wasting Time in Line
How often do we see people standing in a long line checking their Facebook and other social media pages? It is a total waste of time. An alternative would be to talk with the people around you or use your time to return a phone call.
Few Emergencies
Most foot pain is not an emergency, so people start searching for it only after they've had the problem for a period of time. You need to create the content, be part of the journey, and walk alongside them.
"We get paid in direct proportion to the value we bring to the marketplace." - Prosper Taruvinga.
Social Media is an enhancement of what you've already created; it's an accessory to your main content that sits on your website. Having a great website is non-negotiable, whereas social media is something you can go without and still survive.
Drive people to your website, not to your social media pages.
If you want to connect with Prosper, search for Prosper Taruvinga, and he's easy to find; he also has a podcast called the Online Prosperity Experience, which is a 30-minute daily podcast.
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Nick Knight owns NK Active in Romsey in the UK, and he has developed a complete education package for patients so they can get all the information they need about Plantar Fasciitis in one place. And it's FREE.
Facebook self-help groups have become the Doctor Google, and there is a lot of misinformation. Experience has also shown that patients don't want leaflets, brochures and other handouts.
The course is being delivered in bite-sized pieces incorporating webinars, videos and other downloads. We should be using technology and making it more accessible for patients to consume.
Speaking The patient's Language
Plantar Fasciitis is not always the correct term for certain types of heel pain, but it is the term patients search for online. If you want to be found, you must use the right terminology.
Once you can speak the patient's language, it becomes easier to teach them.
Episode Sponsor - Podiatry Clinic Websites
NK Active Lunch Club
Nick has started a Lunch Club on the last Friday of every month, where he and others discuss various foot and ankle problems, and what you'll learn is practical and can be used immediately in your clinic. It's all practical CPD.
Details are on his website, or you can email Nick at nuck@nkactive.co.uk
In this episode, we discussed the following Tech items available on Amazon:
DJI Wireless Microphones - Australia, USA, UK
RODE 2 Wireless Microphones - Australia, USA, UK
PodTrak P4 Recorder - Australia, USA, UK
If you have any questions about this episode, please email me at tyson@podiatrylegends.com
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You’ve got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
Welcome to our first monthly book review episode. On this episode, I am joined by my podiatry friend and avid book reader, Carly O'Donoghue, and we could not think of a more fitting book to kick off our joint venture than Seth Godin's The Practice: Shipping Creative Work.
Neither of us could put this book down once we started, and it will definitely change the way you approach each day.
We plan to read a new book every month, and then we will share two or three of our biggest takeaways that we feel will be most helpful to our listeners and entice you to grab a copy yourself.
This episode is sponsored by Podiatry Clinic Websites.
You can order The Practice: Shipping Creative Work below.
- Amazon Australia
- Amazon USA
- Amazon UK
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You’ve got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
David Karamanis is an Australian podiatrist who had the vision to travel to high-risk developing countries to provide podiatry service to communities that cannot easily access it. To fulfil this vision, he decided to travel and volunteer his time in South America. When I spoke with David, he was in Ecuador.
He has a website, www.thetravelingpod.com, where he uploads photos of the people and communities he is helping. You can make donations via his website if you’d like to help support his efforts. I HAVE
In this episode, we discuss the following:
- Working in a podiatry clinic was not ticking all the boxes; something was missing, and even though it was a good job, a Ted Talk made him realise his true calling.
- When his boss told him that one day if he worked hard, he could have a business just like his, and why David told him there was no way he wanted his lifestyle. He was so busy he could take holidays.
- When he realised that helping people function better was his thing, and a lot of his work in South America has been biomechanically based.
- At 50, David would rather be rich with experiences than have money and property.
- His passion for podiatry has grown since living in South America. It has opened his eyes.
- The Pizza Challenge to help orphanages and children who live on the streets because they always miss out.
“What do you do that excites you that much you forget to eat? That’s what you should be doing more of.”
Final Tip
I encourage you to investigate yourself and look at the ideas and deep desires you’ve always had, but you’ve pushed aside because of family and other commitments.
Just because you work as a podiatrist, you’re not just a podiatrist. Look deeper.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You’ve got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
Dr David Farnen is the co-owner of Cutting Edge Foot and Ankle Clinic in Nashville, Tennessee.
Today, we're going to discuss his career, business ownership, and how being diagnosed with rare, delayed onset, type-1 diabetes at the ripe old age of twenty-three was initially devastating for his career; however, it is now an asset, making him more empathetic to his patients.
We also discuss the following:
- Why Nashville is a fantastic city with true southern comfort, hospitality, food and music.
- The multifaceted aspects of podiatry.
- The stress of being asked if he was a drug addict before his diabetes diagnosis.
- How depression after the diagnosis forced him to leave the residency program and his thoughts around very few colleagues reaching out to see if he was okay.
- He felt embarrassed and didn't want to tell anyone other than his family.
- How it has helped him empathise with his patients.
- Why they expanded to five (5) locations around the city of Nashville
- The power and benefits of Social Media and why we should embrace it. If you want to connect with Dave, you'll find him on Instagram @itsdrdavedpm.
"Patients want to know more about YOU as a person because they can use Google for their foot problems".
Final Tip - Treat everybody as though they're family, and BE NICE.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit.
By the way, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts, quick business tips and life hacks.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
SAVE THE DATE - Friday, 21st and Saturday, 22nd of July, 2023.
Jonathan Small will run a 2-Day, Work Smarter, Not Harder LIVE workshop in Brisbane, Queensland.
There are ONLY 30 seats available and booking details will be available soon.
If you'd like to be added to our 'Priority Booking List', please email me, and I will ensure you're given 24 hours notice before bookings are open to everyone else.
Dr Jesse Green is no stranger to the Podiatry Legends Podcast. He has been a guest on episodes 144 and 200, and I've asked him to come back to talk about why people focus so much on their losses and not enough on their wins.
Dr Jesse Green runs Practice Max, one of Australia's largest Dental Coaching Organisations and hosts the Savvy Dentist Podcast. This episode is a dual episode that Jesse and I decided to use on both shows.
In this episode, we discuss the following:
- A new word - PISSOFFEDNESS.
- Why do we over-value our losses in life yet undervalue our day-to-day wins?
- The reason people keep on hanging on to losses is that they don't want to admit that they've made a mistake. And it will hold them back from making the next decision!
- A good decision can still lead to a poor outcome. So what can you do in this situation?
- Expect that some of your decisions will be wrong the further you try to predict the outcome. What will happen in a week is much easier than what will happen in twelve months.
- CAPACITY PLANNING - Using numbers to make your decisions based on past decisions and future predictions. You're working on the balance of probability.
- So if you've had a few things go wrong and are a little bit 'gun-shy', what can you do to get back to making decisions and moving towards more wins?
- Remember, every big business you know of today … once started as a 'small' business. And every big business still makes mistakes as the company grows larger.
- When things go wrong, instead of just saying I knew that was going to happen and not learning from it, document what you learned in a BRAIN BOOK or journal and then use this information in the future.
- The people who do well in their business practice over-value their wins and under-value their losses as a general habit.
- MATHEMATICAL FORMULA FOR SERENDIPITY - More Swings = More Hits.
- The longer you take to start something, the less chance you have of actually doing it.
You can connect with Dr Jesse Green via his website https://savvydentist.com/, and if you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit.
By the way, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts, quick business tips and life hacks.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
SAVE THE DATE - Friday, 21st and Saturday, 22nd of July, 2023. Jonathan Small will run a 2-Day, Work Smarter, Not Harder LIVE workshop in Brisbane, Queensland.
There are ONLY 30 seats available, and booking details will be available soon.
If you'd like to be added to our 'Priority Booking List', please email me, and I will ensure you're given 24 hours notice before bookings are open to everyone else.
Estelle Humphris is a South Australian podiatrist who took up positions in country health, wound care and routine podiatry upon graduation. As time passed, she felt her knowledge of biomechanics and gait was slowly slipping away.
When she asked for help from senior mentors, she felt they were overwhelmed by the enormity of the subject and were unclear on where to start. Mentors told her to watch people walk in her local shopping mall and watch every client in the clinic.
Estelle wasn't satisfied with this and made it her personal goal to work on her gait analysis skills and constantly ask her seniors questions on specific cases.
She then thought: "how good would it be if she could put everything she had learnt into one resource for herself and others to reflect and learn from"...and so The Gait Movement online course was born.
What else did we discuss on this episode:
- Taking a Gap Year between years two and three and living in Germany.
- Discovering she was Dyslexic in her third year and understanding why she had to work so much harder than everyone else.
- Modifying how she learns.
- Being scared to ask questions as a new graduate and not wanting to be seen as stupid.
- How close she got to leaving podiatry.
- Imposter syndrome.
Estelle used to find initial consultations created a lot of anxiety because she didn't know what foot problem would come through the door until she learnt that all she needed to do was get through the first appointment. After the first appointment, she had time to prepare for the review appointment.
The Gait Movement Online Course is designed for new and recent graduates or podiatrists who may have lost some of their biomechanical and gait analysis skills. To learn more, visit her website www.thegaitmovement.com.au.
You can also connect with Estelle on Instagram, Facebook and Linkedin at The Gait Movement.
Final Tip - Don't be scared to ask questions, and know that you're not alone.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit.
By the way, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts, quick business tips and life hacks.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
SAVE THE DATE - Friday, 21st and Saturday, 22nd of July, 2023.
Jonathan Small will run a 2-Day, Work Smarter, Not Harder LIVE workshop in Brisbane, Queensland.
There are ONLY 30 seats available, and booking details will be available soon.
If you'd like to be added to our 'Priority Booking List', please email me, and I will ensure you're given 24 hours notice before bookings are open to everyone else.
Dr Stephanie Oexeman is the owner of Oexeman Foot And Ankle, Chicago, IL. and hosts the She's a DPM Podcast. She specialises in lower limb peripheral nerve pain and injuries and is passionate about helping people with chronic pain and motor function disorders.
In this episode, we discuss the following:
- Expanding niches in our field – there are many opportunities to become good in one area.
- Ask yourself the following questions:
- What are the conditions you read about the most?
- If you get a podiatry magazine with twenty articles, what is the first article you're attracted to?
- What article do you read past the abstract?
- Ask yourself the following questions:
- Working together as a podiatry community.
- Why she started the, She's a DPM podcast.
- Why you need to have an abundant mindset and not a scarcity mindset.
- Building your skillset.
- We have to STOP podiatrists eating their young.
FINAL TIP: Get comfortable with being uncomfortable.
If you want to connect with Dr Stephanie Oexeman, you will find her on Instagram at @droexeman and on Linkedin. Her email address is droexeman@gmail.com
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit.
By the way, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot?
It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
Today, I am joined by four podiatry students from the Queensland University of Technology. The purpose of this episode was to better understand what they have learnt so far and how it feels to be heading into their final year of study and then finding employment.
My guests are Evelyn Liu, Caitlin Leslie, Bridget Hayward and Josh Taylor, who was my guest on Episode 185: Podiatry Trumps Accountancy.
These are the questions I asked:
- What interested you most about podiatry?
- How exciting is it, knowing you’ve only got one year to go?
- What part of podiatry are you enjoying the most?
- Which parts of the profession excite or concern you?
- What type of work are you looking for when you graduate?
- Will you stay in Brisbane?
- Have you considered working overseas?
- Do you wish there were areas of podiatry that you got to spend more time on at University?
Towards the end of the recording, I let them turn the table on me to ask a few questions.
If you have any questions about this episode, please email me at tf@tysonfranklin.com
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit.
By the way, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot?
It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
Bart Stenhouse is a 2022 Southern Cross University graduate, and he is living the dream. At age 35, he decided to go to university and study podiatry when he realised his love for music and that a 20-year career as a professional musician would not buy him a house.
Bart has been able to mould his old and new careers together by working as a podiatrist part-time in two capital cities in Australia. He currently works in Brisbane and Adelaide, allowing him time to perform in various parts of the country on weekends.
Bart sent me an email after listening to Episode 109: Understanding Biomechanics Using Guitar Chords and told me that this particular episode gave him a little more clarity and understanding of where his knowledge was at with biomechanics as a new graduate.
"Like playing the guitar, I was an amateur for a long time before I became a professional. Learning Biomechanics is no different."
If you would like to connect with Bart or maybe have him at your next work party, please visit his website www.bartstenhouse.com.
If you have any questions about this episode, please email me at tf@tysonfranklin.com. And if you're looking for a Business Coach who thinks differently and has a proven track record of helping podiatrists succeed, get in contact with me and let's see if we're a good fit.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business videos.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
Many podiatrists are leaving the profession quite early in their careers, and there have been a lot of recent talks about what we can do to stop this from happening and, at the same time, how we can improve the profession heading into the future.
So I thought, why not invite several podiatrists onto the podcast to share their thoughts? The purpose of this episode is not to solve all the issues we're facing but merely to spark the conversation.
On this episode, I have been joined by Richard Chasen (Victoria, Australia), Timothy Shea (California, USA), Sean Savage (Ireland), Bharti Rajput (Scotland), Bronwyn Cooper (New South Wales, Australia), Jonathan Small (England) and Judi Pascoe (Queensland, Australia).
If you enjoy this episode, please tell your podiatry friends to listen, as it's essential for as many podiatrists as possible to think about how we can ALL improve the podiatry profession.
You may also want to listen to Ep 209: Why I Left Podiatry (Part 1) and Ep 210 (Part 2).
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit. Also, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
This is a solo episode, and I chose to go solo because it is the last episode for 2022, and I wanted to talk about a few essential topics that I think will make 2023 a more successful year for you, your career and your business.
I've titled this episode, It's No Secret There's Money in Podiatry, and even though that is the same title as my 2014 book, the information I'm about to share is not in it.
Important takeaways from this episode:
- Every big business started as a small business – Apple, Facebook and Nike all began as small businesses.
- Your attitude will determine your success – For every business screaming doom and gloom, another company is doing exceptionally well, which applies to every industry.
"Whether you think you can or think you can't, either way, you're right". – Henry Ford.
There are three things you must do:
- Set Business Goals – You must review them often because life tends to get in the way.
- Develop Business Systems – A business with systems will always sell for more than a business without systems.
- Understand Marketing Basics – This skill is required to avoid being ripped off and taken advantage of.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit. Also, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
What does Care Differently mean? If you want your business to be different, you've got to care about your clients differently, and giving them a discount does not mean you care; it only means you're trying to be cheaper than your competitor down the street. If you put your client's needs first, the rest of your business will fall into place naturally.
My guest, Jeff Peterson, is the owner of Interstate Music in Wisconsin, USA, an online music business with a Musician's First Mindset.
Jeff's marketing strategy with Interstate Music is mind-blowing and utterly different from how marketing is usually done in the music industry. It is pure genius, which is why he won the top honours at the Wisconsin Small Business Awards.
I've always said you should learn from what others are doing in different industries and ask yourself, how can I apply that in my business?
In this episode, Jeff and I discuss the following:
- The power of storytelling and how it can emotionally connect with the receiver.
- Human nature is about connectively. You either connect or don't connect with people, which can make everything or break everything in business relationships.
- What makes a person think they are good enough in their career to lead the charge to be an expert in their industry?
- Don't die with the music (or knowledge) still in you.
- The benefits of sharing what you know with others.
- You don't have to have all the answers.
- Business didn't come naturally; it was something I had to learn.
- When your business gets bigger, people will take potshots at you.
- What Jeff learnt taking over a business that went into bankruptcy and the importance of understanding the numbers of a business.
Hire Good People
When you're looking for people to join your Team, you should hire good people, not good resumes. They either have it or they don't. If they don't, they're not for you.
Care Differently
You've always got to consider what your customers want and need and whether you can provide it. You cannot keep being the same as everyone else and expect a different result, and simply saying you care more or giving discounts to beat your competitors does not mean you do.
You need to show them you care more with your consistent actions. You must find out what truly matters to your customers and deliver on that.
At Interstate Music, they developed a Musician's First Mindset; they take what they do for a living and help them develop it further. They help them create content (video, photos, etc.) and work with them to develop their exposure in the industry.
By building authentic relationships with Musicians, Jeff and his Team at Interstate Music are building long-term trusting relationships within the music industry. If musicians buy their equipment from Interstate Music in the future…well, that's a bonus.
Do you have a Client First Mindset or are you focused on your needs?
Slow Bleed & Loss of Energy
If you focus too long on your competition and not on your own business, it is a death spiral and slow bleed for your business, especially if they are not spending time thinking about you.
Be aware of your competitors, and pay attention, but don't become obsessed.
Everyone gets into business for a reason, and there will always be some form of energy behind them making this decision. Don't waste your energy worrying about what everyone else is doing.
If you do, you won't have the energy to work on your own business.
Social Media
Don't use social media platforms just because someone else is doing it. Ask yourself, will this platform work for my business? Are my ideal clients using this platform? If they are, work on a long-term strategy to make it work for you, don't just follow what everyone else is doing.
The Power of Marketing
When we recorded this podcast (and YouTube video), Jeff and I were drinking a can of Liquid Death, which is just a can of water.
There's no screw top lid, which makes it slightly impractical and not very portable, but it is cool, and they have marketed it exceptionally well. Their tagline is 'Murder Your Thirst'.
Jeff and I agreed you don't have to do something new, but you need to market it better or differently.
- How can you apply this idea to your podiatry business?
- What can I do to charge a premium in my podiatry business?
Adapt Over Time
You should be evolving and adapting your business over time. You should be updating how you do things. You should always be looking for a different perspective. Staying the same while others are moving forward means you are falling behind.
You don't do this just for your patients; you're also doing this for your Team. They need to know they are in a progressive business.
Your Team needs to buy into your vision for the future.
Learn & Share
If you make a mistake or do something wrong, you've got to be able to work out why it was wrong and learn from it, and when you learn something new, share it with those that will listen.
Don't keep it as the best-kept secret.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
Suppose someone in your family needed medical treatment. Would you be happy if the treating doctor only gave them limited treatment options because they had a limited skill set, or would you prefer the doctor explained ALL the available treatment options, even if it meant they had to refer them to another doctor or specialist?
This is the basis of The LOVED ONE's Test.
Jonathan Small has appeared on this podcast nine times. I keep inviting him back because he delivers relevant, practitioner-driven content every time, and The LOVED ONE's Test is no different. He is also the owner of Health First Foot & Gait Clinic in Southam, UK.
In this episode, we discuss the following:
- Informed Consent.
- The Patient Experience.
- Providing the best level of care.
- Building trust with your patients through referrals, don't be afraid of losing patients.
Suppose you cannot treat a particular problem. In that case, it is better for the profession if you can refer them to another podiatrist that can treat the problem instead of referring them to a Physiotherapist or General Practitioner.
If you have any questions about this episode or Jonathan's Work Smarter, Not Harder 2-Day Workshop in 2023, please email me at tf@tysonfranklin.com.
Jonathan referred to a television show called Bottom. Here is the link https://www.youtube.com/watch?v=Y-hNbPBMPkQ
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email me and let's chat to see if we're a good fit for each other.
Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
Did you know I co-host a second podcast show called the Podiatry Marketing Podcast with Dr Jim McDannald, DPM, aka Big Jim Mac? At the beginning of January 2022, Jim and I thought it would be fun to create a podcast about the two things we loved most, Marketing & Marketing.
Each week we take turns interviewing each other. Jim interviews me on a particular marketing subject that I'm passionate about, and then on the alternative week, I turn the tables on Jim, and he gets to choose the topic.
Most episodes are less than 25 minutes long, making them easy to consume and grasp the BIG IDEA from each show. If you enjoy the Podiatry Legends Podcast, you will also enjoy the Podiatry Marketing Podcast.
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can contact Jim and me via the Podiatry Marketing Podcast website at https://www.podiatry.marketing/contact/.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.
Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
If you’re not happy with an aspect of your podiatry career, take action and change it. That is precisely what Kirsten Sinclair has done throughout her career in podiatry.
Kirsten is a Scottish podiatrist who qualified from Queen Margaret University in 2001.
Kirsten initially worked in the NHS, as many new graduates do; however, after falling pregnant with her first child, within the first 12 months of her employment, she could not return to the NHS part-time. She was given a choice; work full-time work or leave the NHS.
Kirsten decided to leave the NHS and instead developed a part-time home visit service to work around her children.
From Routine Care to MSK In 2018, after her children had grown up, Kirsten decided to open her own stand-alone private practice, some 17 years after graduating, and as Kirsten puts it, “it’s never too late”.
However, after doing home visits and routine care for 17 years and not using her MSK knowledge, it did take some time for her to transition back into this area of podiatry.
She found attending biomechanical seminars and weekend workshops and asking questions, especially from her orthotic laboratory, was especially helpful in improving her MSK skills.
“If you want something bad enough, you will be prepared to do the work”.
Bigger is Not Always Better Kirsten learnt that owning her own business can be stressful and bigger is not always better. You have far more responsibilities and stress when you expand and take on more team members.
The stress of business ownership was difficult, and she often asked herself if going bigger was a good idea or if she should have stayed small and continued to work as a solo practitioner.
“I think a lot of podiatrists as themselves this same question”.
Therapeutic Lasers In 2019 Kirsten was introduced to therapeutic lasers (aka photobiomodulation therapy/PBMT), which changed everything for her. Before this, she only used shockwave therapy but found laser therapy far more effective.
In 2021 she started working for Celtic part-time and then in January 2022, decided to transition again from business ownership and take on a full-time position as a clinical demonstrator and trainer, teaching others how to use MLS laser to benefit their patients, their practice and them as practitioners.
You can connect with Kirsten on Facebook: @kirstenatceltic or via email at ksinclair@celticsmr.co.uk.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.
Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.
YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
Most podiatrists know they should shoot more videos, and they want to shoot more videos, but it often seems complicated and time-consuming. Well, this podcast will solve this problem once and for all.
Kirsty Nancarrow & Suzie Cray from eMotion Video Training & Production explain that all you need is your iPhone or Android and a few simple Apps, and you are well on your way to creating some mind-blowing and engaging videos that will WOW your patients.
More detailed notes can be found at https://www.tysonfranklin.com/podcast/podiatry-legends.
If you are looking for a Podiatry Business Coach who coaches differently, please visit https://www.tysonfranklin.com/Coaching
For details on the next 12-Week Podiatry Business Reboot - https://www.tysonfranklin.com/Coaching/REBOOT
If you think entering business awards is a bit WANKY, we're here to tell you it is the exact opposite. Joe Keain is the co-owner of Pod Fit Podiatry, and he was named Australian Podiatrist of the Year at this year's Allied Health Awards. Joe and I encourage all podiatrists to step up and positively represent the podiatry profession when the opportunity arises.
This year there were over one hundred podiatrist submissions, and in this episode, Joe explains the five key questions he had to answer that formed a major part of his application.
We also discuss the benefits of entering awards, whether you win or not, and how to use the awards process in your marketing to build social proof with your community.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
Zoe Wilson is an MSK Podiatrist based in the Lake District in the north of England and the owner of ZW Clinics and ZW Footcare Solutions. After completing her degree in 2015, she studied and completed her Master's in Theory of Podiatric Surgery in 2019.
Zoe worked as an employee in various settings across the UK, but she had a burning desire and passion for working for herself. She opened her first practice in 2017, ZW Foot & Ankle, and opened her first multidisciplinary practice in November of 2021, ZW Foot & Lower Limb Centre.
In this episode, we discuss the following:
- Her burning desire to work for herself.
- What she learnt opening her first clinic.
- Why practice ownership is not for everyone.
- Why she likes to move forward when others are cautious.
- Winning a major business award in the UK and what you learn about yourself and your business as you move through the process.
- Why business awards are great for the podiatry profession.
- How she developed her footcare product range.
- Giving back to the profession that has done so much for her.
On the 4th and 5th of February, 2023, together with Dr Dough Richie, George Flanagan and Martin McGeough, they will be running a two-day event, Diagnosis, Prescription and Casting of the Richie Brace. For details, you can email Zoe at zwfootankle@gmail.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.
Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
This week's podcast episode is a solo show where I review my most recent USA trip, visit Interstate Music in Wisconsin, a few cool Podiatrists in Illinois, and attend my favourite business event on the calendar, Business Black Ops in Tempe, Arizona.
I also approached this holiday (work trip) with a different mindset; I approached it with the intent to learn something new or experience something new every day...AND I DID.
To read more detailed notes, please visit my website
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
Geoff Dowling initially studied prosthetics and orthotics at university and then went back to complete podiatry. Geoff worked closely with a foot and ankle surgeon for three years and saw many foot and ankle pathologies. Through this experience, he also saw a lot of ineffective orthotic devices.
After starting his clinic, Geoff was disheartened to see orthotics that were not providing patients with the best clinical outcome, so together with his wife Noura, they decided to design a new type of device, Modulign Orthotics.
If you want to connect with Geoff, you can email him at geoff@modulign.com.au.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
Kent Sweeting graduated from the Queensland University of Technology, Brisbane, in 2004 and over his career, he has kept saying yes to every opportunity presented to him.
This 'just say yes' attitude has been integral to developing his career from clinical podiatrist and owner of Performance Podiatry & Physio to researcher and eventual owner of Queensland Orthotic Lab.
In this episode, we discuss the following:
- Why he decided to leave a well-established running clinic to pursue a broader scope of podiatry practice.
- Setting up his practice with his brother.
- The tough learning curve of business ownership.
- Patients can wear you down over time.
- Buying the Queensland Orthotic Lab.
- Why saying yes made a huge impact on his career.
- Saying YES leads to other opportunities. Some you don't see coming.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
Comprehensive Treatment of Hallux Limitus: Myofascial, Musculoskeletal & Mental Considerations.
Hallux Limitus can be a debilitating and painful condition, progressively worsening if left untreated or treated incorrectly, and my guest, DL Walker, is a Corrective Manual Therapist specialising in foot and ankle dysfunctions.
In this episode, DL will explain her approach to successfully treating hallux limitus and how you can immediately apply this knowledge to your patients.
We also discuss:
- Why it is important to get to the root cause of hallux limitus.
- When it hurts is more important than how much it hurts.
- Predisposing Factors: Biology versus Functionality.
- Why do you need stability in order to have mobility?
- Release, Realign and Reinforce the joint.
- What is Functional Manual Therapy?
- Are you looking at a restriction problem or a stability problem?
- Five important processes:
- Reduce Inflammation
- Protect the joint
- Stabilisation
- Mobilisation and release of connective tissue around the joint.
- Adjust the mindset.
If you would like to connect with DL Walker or learn about any of her upcoming courses, please visit www.dlwalkerconsultant.com
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
Dr Brandon Macy is the owner of Clark Podiatry Centre in Clark, New Jersey, and he has run a very successful solo practice for the past 41 years. As his business grew, he did consider employing another podiatrist; however, bigger is not always better, so he decided not to go down that path and instead focus on training his team and making his business more efficient.
Within his business, he has also established a niched paediatric practice called the New Jersey Children's Foot Health Institute, and even though he is a solo practitioner, his business joined the New Jersey Podiatric Physicians & Surgeons Group (a supergroup) in 2014.
In this episode, we discuss:
- Not getting overwhelmed as the business grows.
- How and why he set up a niched paediatric business within his primary business.
- The benefits of joining a supergroup.
- Why do you need to connect and network with others, especially as a solo practitioner?
- The importance of finding your patient's WHY. Why do they have a foot problem?
- How coaching helped him establish his niche.
- How you can run a solo business and still have a life.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
For the sake of the podiatry profession, every podiatrist needs to start valuing what they do. They need to back their knowledge and skills when treating foot and ankle problems, and they should never take a backward step when dealing with other healthcare providers.
My guest, Dr Richard Chasen, is the owner of The Lower Limb Clinic in Melbourne, Victoria, and was previously on Ep 99 – More Than Just A Pod; on this episode, we discuss why most podiatrists live the life that happens to them instead of the life they want.
Misconception
When it comes to your career, you have the choice to do what you want, and GPs should not control you, nor should they be in a position not to make you sink or swim.
Also, there's a misconception that allied health professionals are a diluted version of a GP. This is not true; we are all professionals in our own right.
If you don’t believe in what you do, why should your patients?
Communication & Discounts
What you say to a patient only accounts for 8% of your communication; the rest comes from your body language and facial expressions.
If you're giving patients a discount or spending more time with them each consultation, it's useless unless the patient is aware you are doing this. If you provide them with a discount, point it out. If you're spending more time with them, over and above what you usually would allow, make sure they know this.
You lose value in the consultation by not communicating all the extra things you for them that they may take for granted.
Extra Time May Be Hurting Your Business
When you spend extra time with patients because you do not have a patient booked immediately afterwards, do you know it could annoy your patient, especially if they need to be elsewhere?
They may be asking themselves, is this going to happen every visit? Or, they get used to the extra time, and when you cut it back to the correct amount of time, they will think they've been underserviced.
Price Rises
As soon as you put your prices up, it adds value to your skill set. Patients chasing the cheapest podiatrist don't care who they see or the quality of the work.
If you value who you are, your patients will value you as well.
How Do Podiatrists Run A Bulk-Billing Business?
The only way a podiatrist can run a bulk-billing practice is by not knowing their numbers or not understanding how revenue and profits work.
Or, they've set the bar so low for themselves and over time, they have devalued who they are and what they do.
You can't say you're the best at treating a particular problem in the foot and ankle and then not charge correctly. Incongruency will kill your business.
Side Note
If you needed neck surgery and one surgeon said they could do it for $4500 and the other said they would do it for $450, who would you choose and why?
7 Things That Happen When You Charge More?
- You provide a better patient experience.
- You can attend better CPD (National and International)
- You can attend more events, conferences and workshops.
- You'll have more up-to-date equipment.
- You can offer more treatment services.
- You'll have a happier team.
- You'll be a more content employer, parent and partner.
If you think you’re not worth what you’re charging, then you’re right.
Give Patients an Experience
When patients visit your podiatry business, you need to make their visit an experience, not just a transaction. No different to going to a top-end restaurant.
Be the Best
If you want to be the best in the foot and ankle space, and you think podiatrists are the best profession to look after that space, you have a responsibility to do a couple of things:
- You've got to be the best at it, and you've got to know your stuff when it comes to treating the foot and ankle.
- You've got to communicate with other people (referrers, etc.) to help them understand that their patients are better off seeing you because you're in the foot and ankle space all the time.
- Educate the patient to help them understand the importance of their treatment.
Final Tip
You have a responsibility to be a podiatry futurist. Where will the world be, and what is the next stage for podiatry? Try and skate to where the puck is going to be, not where it's been.
If you have any questions about this episode, please email me at tf@tysonfranklin.com
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? This is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
Kirsti Mann is the owner of The Dance Clinic and Highett Podiatry in Melbourne, Victoria, and she is known as the Dance Podiatrist and renowned for her work with dancers.
Kirsti enjoys the challenge of a difficult injury, and her ‘Return to Dance’ program has been instrumental in building a collaborative environment with teachers, other allied health professionals, doctors and the dancer to achieve the best outcomes for each dancer.
In this episode, we discuss:
- Opening her first business within 12 months of graduating.
- Positive and negative experiences with employers.
- Why it’s the employer’s responsibility to look after new graduates.
- The need for Dance Podiatry.
- Pre-Pointe Assessments
- Creating a sub-business based on your interests.
- Spending time on your special interests within podiatry will make your job and career far more exciting.
- Approach your employer and talk about the special interests you have. They may be excited to help you introduce this special interest into the clinic.
- At 32 years of age decided to have a baby via IVF.
- Podiatry offers you flexibility and a great lifestyle.
Final Tip
Remain Positive and maintain a positive outlook. Really connect with your peers and form good relationships.
If you want to contact Kirsti and learn more or attend one of her upcoming Online Workshops, please visit thedanceclinic.com.au.
If you have any questions about this episode, please email me at tf@tysonfranklin.com
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? This is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
12-Week Podiatry Business Reboot
Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
When a podiatry business grows, you end up with a team, and that team needs to be led, and how you lead them will leave both positive and negative traces, which are referred to as Green Traces (positive) and Red Traces (negative).
In this episode, I am joined by Paul Kinkaid, an Executive Leadership Coach and retired Commando-trained Lieutenant Colonel in the British Army, and we're discussing how private practice owners need to step into the leadership domain if they want to thrive.
We also discuss:
- The difference between leadership and management.
- Self-awareness.
- The best leaders are always studying leadership.
- How you lead could be based on elements you've seen before, but did these examples of leadership leave positive traces (Green) or negative traces (Red) on you?
- Not asking questions results in the Law of Unintended Consequences.
- Difference between servant leadership and servile leadership
- A good leader will have a clear INTENT (Goal) and they need to paint this picture of the future for their team to follow.
- How a business benefits by creating leaders instead of followers.
- Followers will ask you constantly what they should do next, whereas leaders will tell you what they intend to do next and will keep moving forward.
- Creating leaders around you creates more space in your diary and mind, allowing you to be more strategic in your thinking.
- Managing processes is not leadership.
- Born leaders are doing leadership by default. This is also no good leadership.
Three guiding principles of forensic leaders:
- Lead from a position of care.
- Notice people and, where appropriate, give recognition or notice when they are struggling and lean in and help out. That’s when the leader gets their hands dirty. They see patients when it's busy and when required, they get back on the tools.
- Be appropriately transparent and communicate your intent - your vision, your purpose, and your strategy in a compelling way so everyone understands their part in the plan and therefore they’re going to get on board.
Doing the right thing always leaves GREEN traces on people and doing the wrong thing will leave RED traces.
The standard you walk past is the standard you accept.
You’ve got to sweat the small stuff; you’ve got to look at the details; they are that important.
When you start leading poorly and leaving red traces on your team, the good people will leave because they back themselves to get another job, and the less than good people will stay. This is damaging for your business.
Forensic Leadership - pay attention to the guiding principles and traces.
4 Key Questions
- What will happen if I do it?
- What won’t happen if I do it?
- What will happen if I don’t do it?
- What won’t happen if I don’t do it?
When you put the answers to all these questions through the forensic leadership filter, what green and red traces are going to be left and what is the impact on my people, then you know what the right decision is.
Every successful podiatrist leaves clues, green traces, and every unsuccessful podiatrist also leaves clues, red traces.
If your employer says the wrong thing in a meeting, you can easily say that was a bit red, or if was very red, you could say that left a really big red trace. As an employer, you don’t want to leave red traces.
Habit stacking
When you get up in the morning, what version of you has gotten up? Sometimes you’re just grumpy, or maybe you get cut off on the road on the way to work. Be aware of how you feel, as this will influence your leadership ability that day.
Make leadership deliberate, conscious and intentional.
Think about how you lead, the traces you leave on other people, and the traces that are left upon you, and you have to own those traces.
Combine that with a compelling narrative that gives the intent in a clear and compelling way you will have a fantastic team.
If you want to connect with Paul Kinkad, you can find him on Linkedin, or you can visit his website, Forensicoutcomes.com or send him an email at Paul@forensicoutcomes.com
If you have any questions, please email me at tf@tysonfranklin.com
Business Coaching Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit.
YouTube Are you SUBSCRIBED to my YouTube Channel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas.
Podiatry Business Owners Club Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business.
Before inventing the Richie Brace, Dr Doug Richie was content growing and developing his sports podiatry practice; however, that all changed when podiatrists started using it to treat Post Tib Dysfunction.
In this episode, we discuss:
- What happened AFTER the Richie Brace was invented.
- The changes it made to his career.
- How he pivoted and embraced this change to create a booming podiatry business that was no longer sports-focused.
- The positives of changing your patient demographics.
- Reinventing yourself, which many podiatrists do about 15 years into their careers.
- Leaving your EGO at the door.
How did the Richie Brace become so popular?
It was all by accident; there was no self-promotion. Dr Doug Richie was unexpectedly invited to speak at many conferences and, along the way, developed a series of educational lectures and workshops on the correct use and application of the Richie Brace and Post Tib Dysfunction treatment.
Make sure you listen to Episode 216 - Before the Richie Brace.
If you have any questions, please email me at tf@tysonfranklin.com and if you're looking for a Podiatry Business Coach that thinks differently, visit my website, tysonfranklin.com
Emily Ball is the Founder of Active Step Foot & Ankle Clinic Ltd, Hampshire UK, which she started in 2013. Over eight years, she developed a great, profitable business; however, it took an immediate downturn following the shock diagnosis of leukaemia in her 3-year-old in November 2021.
Because Emily was forced to step away entirely from her practice, her business experienced the devastating impact of the absence of leadership on her business.
Emily was quick to learn that there is a big difference between business coaching and business leadership.
It's important for your team to come to you with plans and solutions, instead of only coming to you with problems. That's when you know you've developed true leaders.
If you have any questions about this episode, please email me at tf@tysonfranklin.com or you can contact Emily Ball at emily@leadingpractice.co.uk
Business Coaching
Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit.
YouTube
Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas.
Podiatry Business Owners Club
Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business.
Did you know podiatrists under investigation perform at 45-55% of their capacity? And are you aware that your consent form does not immediately protect you? In part two, Dr Cam Wareham digs deeper into the medico-legal aspects of practice, how it can affect you professionally and steps you should take to avoid being sued.
In this episode, we discuss:
- Are universities to blame?
- The problem with sticking with treatment modalities that don't work.
- Delayed Suffering.
- What do you do if there is a payout and you've been found responsible?
- The emotional rollercoaster.
- How to psychologically survive.
- Note taking the right way, so the patient fully understands what treatment you are undertaking and the full extent of complications.
- Why a consent form is not good enough?
- The dispute resolution process.
- Vicarious Liability and why employers need to have standard operating procedures.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit.
YouTube
Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas.
Podiatry Business Owners Club
Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business.
Regardless of how competent you are, there is still a real possibility that one day a patient could blame you for their pain and suffering and want to take legal action against you.
Dr Cam Wareham is known to many in Australia and the UK as a Consultant Podiatric Surgeon and Professor in Healthcare for the University of Sunderland. He previously was Head of School at the University of Western Australia.
In addition to this, he has a Master of Law in Dispute Resolution and in this episode, we're going to dig into his knowledge in the area of medical-legal aspects of podiatry and what he does as a medical expert in legal cases.
Topics of Discussion:
- What is negligence and what is not?
- Balance of probabilities.
- Duty and standard of care.
- Some patients are more high-risk than others.
- The power of communication.
- Dispute Resolution and Arbitration.
- Top Three Reasons Patients Sue:
- They don't want what happened to them to happen to anyone else.
- They want an apology and want to understand why it went wrong.
- Compensation.
Dr Cam Wareham also explains two real-life examples. One is a patient with an ingrown toenail, and the other is a patient with heel pain.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit.
YouTube
Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas.
Podiatry Business Owners Club
Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business.
In 1973, Dr Timothy Shea came across foot manipulation for the first time. Since then, this therapy has become part of his day-to-day practice at California Integrated Foot Care in Concord, California.
From inception, Dr shea continued to develop his skill in this therapy and now lectures and runs workshops on foot manipulation therapy.
Dr Shea was also on Episode 202 - A Podiatry History Lesson
Today we talk about:
- His introduction to foot manipulation.
- How he has applied this therapy to his podiatry patients.
- Foot Dysfunction
- Joint Play
- The difference between joint play and joint range of motion.
- The benefits from practising this therapy every day?
- Restoring foot function.
If you would like to connect with Dr Shea, you can via his business website at California Integrated Foot Care.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit.
YouTube
Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and also other short educational business tips and ideas.
Podiatry Business Owners Club
If you want to connect with like-minded podiatrists that enjoy business, come on over to the Podiatry Business Owners Club on Facebook.
Would you like to slow the aging process and learn more about age reversal? Kym Connolly is a registered dietician, certified epigenetic health coach and expert in menopause and longevity in women. Her business, Coabella, helps women (and men) get through the hurdles of the 40s and 50s and teaching us how to turn back our biological clocks and slow the aging.
"If you want to be a kick-arse 85-year-old, you cannot afford to be an average 50-year-old.”
In this episode, we discuss:
- Hormonal Shift
- Biological versus Chronological Aging
- Improving focus, energy and productivity
- The compounding effect of not doing the right thing for your body.
- Genetic versus Environment in aging (20:80)
- Your gene code is your blueprint on how you can be built, but how you actually get built is determined by your environment, and what drives that building process is the information that comes in the form of food.
- The benefits of protein as we age.
- Intermittent Fasting
- Age Reversal
If you would like to connect with Kym, you can via email at kym@coabella.com, and if you would like to obtain a copy of Kym's report, The One Thing You Need to Do to Slow the Aging Process, please follow this link www.coabella.com/whatagesus
Business Coaching
Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
YouTube
I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Have you ever considered moving overseas to practise podiatry?
In this episode, my guests, Travis McKenna and Daniel Bagnall, both Auckland University of Technology graduates, explain why their decision to leave the land of the long white cloud, New Zealand, and move to Australia.
Travis lives in Brisbane with his wife Chloe-May McKenna, also a podiatrist; they run an Instagram page called Two Barefoot Podiatrists, and Daniel is the owner of Foot Science Podiatry in Helensvale on the Gold Coast.
If you have questions, please email me at tf@tysonfranklin.com or reach out to Travis and Daniel via their Instagram page and website.
Business Coaching
Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
YouTube
I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
When you hear the name Dr Doug Richie, you may immediately think of the Richie Brace, but have you ever stopped to consider his podiatric career before the Richie Brace and why he chose podiatry in the first place?
In this episode, Dr Doug Richie shares his career milestones and successes and his perspective and observations of the evolution of podiatry over the past 40 years.
We also deep dive into:
- His interest in sports medicine and biomechanics.
- Coping with other aspects of podiatry, such as routine foot care.
- Being inspired by other colleagues, such as Richard Blake.
- Having an entrepreneurial spirit at college and wanting to change people’s lives.
- Not every entrepreneurial idea was a success; there were some failures before and after the Richie Brace.
- FAST BRACE – Foot & Ankle System Technology was the original name of the Richie Brace.
- His Book: Pathomechanics of Common Foot Disorders, available from https://link.springer.com/book/10.1007/978-3-030-54201-6
- Developing business partnerships can speed up your success.
- The value of intellectual property.
- Timing is really important when you have an idea.
You Need Funding & Partnerships
You can have the best invention in the world, but if you don’t have the capital behind you to market it, it’s going to fail because it’s all about marketing.
If you can, seek a partner with like-minded goals and a long-term strategy where you can work together.
If you have any questions for Dr Doug Richie, you can email him at drichiejr@aol.com or connect with him on LinkedIn.
Related podcasts:
Ep 134 – The Story Behind the Inverted Orthotic Technique with Dr Richard Blake
Ep 202 – A Podiatry History Lesson with Dr Timothy Shea
Business Coaching
Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
YouTube
I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Turn Heads; Not Ankles is the mantra behind Emily Braidwood, an off-the-shelf orthotic line designed to allow women to wear the shoes they want to wear so they can walk all day, dance all night and exercise for life.
The Emily Braidwood brand was created and developed over several years by entrepreneurial sports podiatrist Emily Smith.
They are not a replacement for custom-made orthotics but more of a precursor. Emily was also on Episode 212: Be Willing to Experiment.
In this episode, we discuss:
- The historical development of the original idea.
- Why it’s not a replacement for custom-made orthotics.
- The process of the concept to prototype, and then getting it on the market.
- Filling a gap in the market.
Suppose you have an idea and you feel you can solve an ongoing problem. In that case, you should consider developing it further yourself, with a group of podiatrists or partnering up with someone who has done something similar.
If you have any questions, you can connect with Emily at emily@emilybraidwood.com.
Business Coaching
Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
YouTube
I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
What should you look for when purchasing an existing podiatry business?
My guest, Dr Patrick McEneaney, is the owner of Northern Illinois Foot & Ankle Specialists, and over 2.5 years, he has grown his podiatry empire from three (3) clinics to fifteen (15) clinics. In this episode, he shares lessons learned and pitfalls to avoid.
Patrick was also my guest on Ep 048: Rapid Business Expansion (Nov. 2019), Ep 074: 8 Business Tips During COVID-19 (April 2020) and Ep 108: You Cannot Manage Ten Clinics Yourself.
We covered the following topics:
- Create a business model for podiatrists that want to sell and for others that want to sell and stay on.
- The benefits of a gradual transition of new ownership.
- Developing a purchasing checklist, which grows with each purchase.
- Overheads and expenses.
- Looking at existing competitors.
- The size of the town and the number of existing podiatrists.
- Demographics of the neighbourhood.
- What services do you have that can easily be introduced will quickly add to the revenue and profits.
- Opportunities: By adding the products and services, you can potentially add a 50% increase in revenue almost overnight.
- Before your first purchase, you need to learn the business numbers, what they mean and how they can work best for you.
- What is EBITA? Refers to a company's earnings before interest, tax, and amortisation expenses are deducted. It is used to measure the profitability and efficiency of a business.
- The benefits of investing in what you know and what you can control. This is why Patrick doesn't invest in restaurants.
- Developing processes to attract good podiatrists and other team members.
"You can teach anybody to do anything but they must have the right attitude. You can't teach hard work and drive."
- His best marketing tips.
- Why developing relationships is better than Google Ads.
If you have any questions, please email me at tf@tysonfranklin.com, or you can reach out to Dr Patrick McEneaney at drmceneaney@illinoisfoot.com
Business Coaching
Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube
I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Joel Lindner is the owner of Studio Podiatry in Brisbane, Queensland, and he is an avid goal setter and has a passion for helping others achieve their potential.
Joel spent five years as a professional tennis player on the ATP World Tour, transferring what he learned as a professional sports player to his podiatry career and business. If this episode does not inspire you, you must seek medical help.
In this episode, we discuss:
- The many benefits of having a profitable podiatry business.
- Resilience, Disciple and Goal Setting
- Micro-goals leading to your macro-goals
- Dealing with failure.
- Get yourself back in the game mentally.
- Why dwelling on mistakes will not make you better.
- Identifying mistakes and making the required adjustments.
- Goals are based on your KEY PURPOSE.
- Aligning your team with the purpose of your business.
- Culture Fit.
- Your treatment outcome is more important to the patient than your chosen modality.
If you want to connect with Joel, you will find him at Joel Linder on Linkedin, or you can email him at hello@studiopodiatry.health.
Final Tip
You've got to find your intrinsic purpose. There will be ups and downs in your career, but you need to keep a level head, and you will work through any adversity.
Business Coaching Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Emily Smith owns three sports podiatry businesses in Sydney, Australia. In this episode, she explains her passion for sports podiatry, why she bought into these businesses and how hard work grew them over three years.
Emily played hockey at quite a high level. While playing, she suffered from ongoing shin splints, which were alleviated with prescription orthotics, which sparked her interest in podiatry.
Topics we discussed:
- TEAM CULTURE:
- Never employ out of desperation; it's a sure-fire way to failure. Your team must fit your culture.
- When Emily interviews a potential new team member, only one out of ten questions is clinical; the rest are used to determine if they will be a good fit.
- You can always get them back to assess their clinical skills.
- What it is like to be part of a larger sports team.
- Building your reputation takes time.
- Intrinsic Fulfilment
- The benefits of simplifying the examination process.
- COMMUNICATION:
- It is essential to be able to communicate your findings with your patients.
- The more they understand, the better they will follow your instructions.
- Fancy gadgets and diagrams can often confuse your patients. Keep your explanations simple.
- The importance of experimentation and unravelling what you find.
- NICHING:
- Niche down on what you are good at and interested in, and then refer the rest to others.
- Focus on your core skills, improve upon them and maintain your message.
- You will lose your message if you dilute your skillset.
Final Tip:
Be willing to experiment. What we got taught doesn't apply clinically 100% of the time, and trying to put someone in a box is never a good plan; you need to be more flexible.
You can connect with Emily at emily@emilybraidwood.com, and you can find her business locations at sportspodiatrists.com.au.
Business Coaching & Mentoring Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
In 2020, Jason McAninly was crossing the road with a friend when a car ran a red light and ploughed directly into them. After being thrown 12 metres from the impact, Jason suffered multiple lower limb ligamentous injuries, fractures, hand and arm injuries, and a fractured lower back. In this episode, Jason explains not just the physical hurdles he had to overcome to get back to work but also the mental struggle, made worse by his marriage breaking down and long periods of isolation during Covid.
We also discuss:
- Learning to prepare for things that can go wrong
- Understanding mental health.
- Intrusive Thoughts: We all have them.
- A mental health injury should be treated just like any other injury. It takes time.
If you want to connect with Jason, you can find him on LinkedIn and Instagram at @jmcpodiatry.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
There's a big concern that too many podiatrists are leaving the profession, so it was suggested that I track down and interview a few of them and ask WHY they have left the profession. If you missed Episode 209 (Part One), I suggest going back at some stage and listening to it. At the end of this episode, I share my thoughts and takeaways from each of my five guests.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be notified whenever a new video is uploaded.
A friend recently asked me, why do you think so many podiatrists leave the podiatry profession? I did have an opinion; however, instead of sharing my thoughts, why not ask the podiatrists themselves? So over the past three months, I interviewed several ex-podiatrists, and I think I have gathered some fascinating information that needs to be shared.
I want everyone to be aware that the purpose of this episode and next week's episode (Ep 210) is to shed some light on this problem and, hopefully, find some solutions.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be notified whenever a new video is uploaded.
Sarah O'Connell is the owner of Momentum Foot & Ankle Specialists in Oranmore, Galway, Ireland, and is a lecturer at the National University of Ireland with a focus on orthotic manufacturing. Sarah was immediately on my radar after seeing her listed as a speaker at the most recent online OSGO Foot & Ankle Show. She talked about Utilising Orthotic Therapy in a Painful Pes Vavus Foot & Ankle.
In this episode, we discuss: * Her journey into sports podiatry. * Becoming a sports podiatrist was always her plan; however, she was advised against it. * Understanding biomechanics did not come easily and was initially very frustrating. * Having great mentors and having them challenge you. * Going out of your way to learning the skills you do not have. * The highs and lows of setting up her own business. * The importance of having friends in and out of the profession.
"Be inspired by the people you associate with".
Final Tip Find something you're passionate about in podiatry and specialise in it, and find a mentor that can help carve the path.
You can connect with Sarah via email at momentumfootandankle@gmail.com or on Instagram @momentum_footandankle.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be notified whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Have you ever looked at a competitor's podiatry business and thought, geez, everything about their business seems so professional? There's a good chance your potential patients are thinking the same thing if you have.
When it comes to developing your business brand and credibility, I highly recommend engaging the services of a top-notch Graphic Designer.
Today, my guest is Leticia Moran from Moran Creative, who has been responsible for all my current logos, etc., over the past eight or so years.
In this episode, we discuss:
- Brand Consistency.
- Developing your brand asset.
- What Fiverr does not offer.
- Credibility with your patients and instilling confidence.
- Logo orientation and Social Media.
- What is a STYLE GUIDE?
- Using a graphic designer sooner rather than later saves you money and time long-term.
- Patients can tell when you've gone cheap; it's obvious.
- Developing a new brand versus re-branding.
- Knowing when it's time to re-brand and leave the past behind.
"Your logo is a reflection of your business confidence, professionalism and integrity".
Final Tip
When you approach a graphic designer, think about your ideal outcome. Do you want a redesign or a new logo and approach them with a clear plan.
If you want to connect with Leticia Moran, you can email her at leticia@lmcreative.com.au, on LinkedIn, or direct message her, as she is in the Podiatry Business Owners Club on Facebook.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Zoe Lewis is the owner of Podiatry Medic in Queenstown, New Zealand. She is originally from the UK, spent several years in Spain, did her podiatry training in Australia, and followed an unexpected path to New Zealand. She now runs her own business and is a surgical assistant with a local Orthopaedic Surgeon.
In this episode, we discuss: * Waiting for the right opportunities. * Persistence and resilience. * Finding what you love to do in podiatry and focusing on that. * Cut & Run patients. * Setting up her own business.
"To not use your knowledge is a little bit insulting to our profession".
- Becoming overwhelmed and overworked, it's an easy trap to fall into.
- Being disciplined at work and not burning yourself out. You need to learn to go hard and then rest.
- Why podiatry is pandemic proof.
"You don't have to commit full-time to podiatry, part-time is okay and you can work aoround your kids and your family".
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
Youtube I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Blake Withers works at Achieve Podiatry, located within a speciality sports medicine clinic in Newcastle, NSW. Most of his patients are musculoskeletal, which feeds into his particular interest in runners and paediatrics.
He also works at Newcastle University as a lecturer in Podiatric Biomechanics and as a clinical educator.
Blake was also on Episode 116: How First-Year Graduates Think In 2020.
In this episode, we discuss: * Why mentoring should come before money if podiatry is your career and not just a job. * Your new employer may not be in a position to pay you more. You need to understand how numbers work within a podiatry business. * Owning up to your mistakes when they happen. * You are never going to be a weapon immediately after leaving university. * Experience teaches you how to communicate and ask good questions to your patients. * The Five Chimps Theory. * Why you should make an effort to work with more experienced podiatrists in the areas of podiatry you want to know more about or get better at. * Feedback from your employer improves and sharpens your skills.
When two podiatrists talk about a concept with open dialogue and an open mind to new information, they both benefit.
You can connect with Blake via his Instagram page @TheSportsPodiatryProject, and this is also the name of his podcast.
You can also find me on Instagram @tysonfranklin66.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
Youtube I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Dr Nicole Graf Freels is the owner of Lexington Podiatry in Kentucky, USA, and she is a true inspiration and trailblazer when it comes to doing things differently. She has developed a business that is 100% patient-centred and focused on every touchpoint.
This care and attention to detail with her patients is why her business has 1745 Google Reviews with a 4.9 Star-Rating.
In this episode, we discuss:
- Developing team culture and making sure every new team member fits as they should.
- Making an effort to make every patient feel special.
- VIP - Very Individualised Person
It doesn't always take a lot of money to make a patient feel special, it just takes a lot of intention, planning and management.
- Treat your team as good as you treat your patients and keep them happy because everyone is hiring.
- Benchmarking and setting up consistent protocols.
What is Mod Pod?
Mod Pod is short for Modern Podiatrist, a hand-crafted product range designed for podiatry patients.
When Nicole was younger, she spent a lot of time with her Grandfather, who was also a podiatrist, and she would help him make foot care products for his patient using natural ingredients.
Visit www.modernpodiatrist.com, and for bulk orders, you can email rob@lexpodiatry.com.
Final Tip
With marketing, you have to be authentic, and it has to be you.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
Youtube I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Jonathan Small is the owner of Health First Foot & Gait Clinic in Southam, UK, and today we're talking about the importance of paying attention to online reviews.
Some years ago, Jonathan was the victim of a scathing 1-Star review, which said, Disgusting Man, Ladies Beware, and it wasn't until someone else pointed it out to him that he knew about it.
"There are a lot of online review platforms and you need to be paying attention".
If you get a negative review, use it as motivation to get more positive reviews. It's not the end of the world, but it can be more damaging if you don't respond.
Amazon
Amazone is one of the world's largest companies, and it only has a 1.8-star review.
- 51 % 1-Star
- 31% 5-Star
Only 18% of their reviews are in the middle (2-4 star reviews). Therefore it's clear that reviews are polarising, it's usually very good or very bad.
Do More Reviews Yourself
You should make it a habit of writing more reviews yourself because it will keep reviews fresh in your mind, which means you are more likely to talk about reviews with your patients.
"It’s up to you to manage each platform because it’s out there for all to see."
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
Youtube I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Dr Timothy Shea has been practising podiatry for 50-years. At 76-years of age, he is as passionate today about podiatry as he was when he was a student at the California College of Podiatric Medicine, learning from the early legends of our profession, Drs Merton L. Root, William P. Orien and John H. Weed.
In this episode, we discuss: * Joint manipulation is not new; it's been around since the late '70s. * The Golden Years of biomechanics and learning from the best. * The birthplace of orthotics and the first laboratory in the US. * What is a functional orthotic? * Maintaining your passion for podiatry long-term.
"Understanding biomechanics comes from a combination of mastering the basics, plus experience".
New Theories All the new theories in biomechanics are derived from the old theories. They've taken the basics of biomechanics and converted them to specific areas—for example, the biomechanics of sports medicine.
Final Tips Students: Take every opportunity to visit as many podiatry businesses as you can because you may never get the chance once you graduate.
First 10-years: Learn all the basics of podiatry really, really well. Build a strong foundation.
Next 10-years: Niche into areas you're really good at and become the best. You'll probably develop four niches over your career.
"You must be a doctor at all times, not just at work because that's what everyone else expects. It's about protecting your reputation."
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
Youtube I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
In this episode, my wife, Christine Franklin, joins me to discuss the benefits of working with your significant other.
We worked together for over 20-years, and of course, we had ups and downs, fears and doubts, but we overcame all these challenges to create multiple successful podiatry businesses.
"Your business success will be much faster when you have someone in your corner, and you will have a far happier family life. It's all about balance".
We have heard friends say they could never work with their husband or wife; they would kill each other, but we're proof that that's not always the case.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
Youtube I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
In this episode, my good friend Dr Jesse Green helps me celebrate my 200th Podiatry Legends Podcast episode. At the same time, I congratulate Jesse Green for reaching Ep: 350 on the Savvy Dentist Podcast.
Together, we will share some of the biggest takeaways from our guests and what we have personally learned, and there has been a lot.
I'm always surprised by what I learn when I listen to a podcast episode a second time.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
Youtube I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Dr Ivan Bristow was a guest on Episode 168, discussing Foot Dermatology; however, today, we're having a conversation about the benefits of writing letters, reports and referrals to our colleagues, professionals referrers and patients. Writing a referral and receiving a reply can be used as evidence is an opportunity for self-learning and forms part of your CPD.
In this episode, we discuss:
- Writing is an artform we don't want to lose.
- Why podiatrists need to write more letters, reports and referrals.
- Using it with patients as a communication tool.
- It is a great way to connect with other podiatrists who may have a skill you don't currently have.
- Using Facebook to find patient answers is not the best method of learning.
- Use letters as part of your MARKETING.
- The importance of checking your grammar.
- It can be beneficial to give your patients a copy of their referral letters.
A patient telling their GP that you want something examined or investigated further has no power, however giving the patient a letter to way under the nose of their GP is very powerful.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
Youtube I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Dr Tea Nguyen is a surgical podiatrist and solo practice owner in beachy Santa Cruz, California. She is an advocate and mentor to young female DPMs interested in private practice and is passionate about the Direct Care podiatry business model.
Tea has been on this podcast previously, Ep: 038 - Life Changes & Practice Ownership.
In this episode, we discuss:
- The privatisation of healthcare.
- Burnout in the profession.
- Reliance on insurance reimbursements.
- The effect insurance companies can have on your choice of treatment.
- Controlling your business destiny.
- Direct Care Way Podcast.
- Mentorship for young female podiatrists.
Final Tip
Whatever seems hard, but you want to do, you can learn that skill.
You're only a skill away from getting what you want.
You can connect with Dr Tea Nguyen at teadpm.carrd.co or on Facebook and LinkedIn at Tea Nguyen, DPM.
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
Youtube I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Dr Brent Seaver is a Chiropractor in Wilmington, North Carolina, USA, and we have been close friends for well over 25 years.
Before being friends, we were first professional referrers to each other's respective businesses. Over several years, we both made an effort to develop our working relationship, which resulted in a strong friendship.
In this episode, we discuss:
- Developing trusting relationships.
- Having similar standards of care.
- Making an effort to maintain the connection.
- Looking at the long game of developing and nurturing your professional referrers.
- What you need to do to stay top of mind.
- What annoys professional referrers.
- Be interesting by being interested.
- Be unique if you want to stand out.
"Other health professionals notice when you're trying to develop and improve your business".
Podiatry Advising & Mentoring Have you decided to grow your podiatry business this year? If you have, we should talk and see if I can be of some assistance. Please call me on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, take a look at my Mentoring page.
Youtube
My podcast interviews and other educational videos are added to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
Emily Haworth and Sean Savage met via Irish and Northern Irish social media platforms. Emily is passionate about the high-risk foot, whereas Sean's interests are in sports and biomechanics. Even though they have different interests, they immediately realised they shared the same passion for passing on skills and inspiring the progression of the podiatry profession.
Please visit https://www.tysonfranklin.com/podcast/podiatry-legends for more notes and links.
Laura Welsh is from Glasgow, Scotland, and she is the owner of two distinctly different podiatry businesses. One business, A Step Ahead Podiatry, is purely a home-visit based business, while the other business is her dream clinic, called La Preme Clinic.
La Preme Clinic is a brick and mortar business targeting high-end podiatry services.
In this episode, we discuss:
- Lessons she learnt from her first business that she needed to correct in her dream clinic.
- Valuing her time.
- Stock control.
- PRICING her fees correctly.
- The benefits of clearly displaying her fees and having a New Patient Registration Fee?
Final Tip:
Write down your goals and what your dream clinic will look like without any money constraints. Then, when things get tough or off track, go back and look at your goals and revisit the dream.
Have you made a decision to grow your podiatry business? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, you can also go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Dr Kent Hungerford is a Podiatric Surgeon from South Coast Foot Surgery in Shellharbour, New South Wales. This episode discusses why podiatrists are hesitant to adopt new technology. It's not just podiatry; the whole allied health professional is a little hesitant. On average, it takes 17-years from intervention discovery to widespread implementation. Shockwave has become very popular over the last 10-years; however, it was known around 40-years ago, and laser therapies have been in existence since the 1980s.
We also talk about: * The fear of trying something too early and being judged. * Social proof. * Looking at research. * Post-graduate education. * The price to adopt new technology can be a barrier. * Education is also a barrier, therefore put money into training and remove this barrier. * How to afford new technology and why you need to do this.
"The business needs to work for you so you can work for others to get them the outcome that they need in the most efficient way.”
Final Tip It's up to you to look for better outcomes for your patients. Be open-minded, look at the research and see what is coming through. If you're unsure why someone is using something or if it works, find someone passionate about it and ask them questions.
To learn more about Dr Kent Hungerfords next event, please visit https://myhealtheducation.com.au/.
Have you decided to grow your podiatry business? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, you can also go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Joe Keain is a co-owner of PodFit Podiatry in Adelaide, South Australia. In the episode, we discuss his transition from being an employee to becoming a business owner in partnership with his former employer.
PodFit Podiatry was not Joe's first employer. He initially worked for a podiatry business providing home care services. After 12-18 months, Joe was ready to leave the podiatry profession, but that all changed when he obtained employment with a business that challenged, inspired and excited him.
We also discuss:
- Losing MSK skills.
- Enjoyment being part of a team.
- How he asked to become a part-owner in the business.
- The 12-month transition to business ownership.
- The different mindset of an employee compared to an employer.
- Leading by example and not cutting corners.
Tip for Employees - Employers, notice if you're doing well and if you're not doing well. You've got to be supportive and add value to the team. Work hard and make sure you do the one-percenters.
Tip for Employers - Don't be afraid to put trust in others and let somebody else into your business.
Rate & Review this Podcast If you're enjoying Podiatry Legends and would like to leave a rating and review, here is the link. https://bit.ly/ReviewPodiatryLegends.
Also, anyone that leaves a review will go into the weekly draw to win a 45-Minute one-on-one session with me to talk about your career, business or anything else. The topic is yours to choose.
Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com, and we can talk further.
Youtube I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Most people don't realise they are working against their brain function by doing the wrong tasks at the wrong time, resulting in decreased efficiency and effectiveness in their business and personal lives.
Wilson Lawrence is a Personal Development and Performance Coach who specialises in helping people find success without compromising their health and happiness.
Are You Busy?
Often, people will get home and say it's been such a busy day, but they never stop and ask how effective and efficient they have been.
Everyone is quick to tick items off their to-do list, but many only achieved 20% of what they wanted to accomplish.
Prefrontal Cortex
The prefrontal cortex has five primary functions:
- Understanding
- Recall
- Inhibiting
- Memory
- Deciding
The more you use the prefrontal cortex, the faster it runs out of energy; therefore, you should be doing more mentally draining tasks at the beginning of the day and not wasting energy doing low energy tasks.
The Performance Pulse
The idea of the performance pulse is to have 90-minute sessions of pure concentrate work with no distractions.
You need to take a passive or active recovery break between each performance pulse. Going on Facebook is not a recovery break because it uses mental energy.
Different Tasks & Mental Energy Usage
Deep Thinking Tasks: These are high-energy tasks, such as planning, strategising, analysing, assessing, writing and working on spreadsheets. These tasks require your total concentration.
Meeting Tasks: Look at all the meetings. How many are there, how long do they go for, and when are they planned? Can you reduce the time and move them to later in the day, not in the mornings when you focus on your deep thinking tasks.
Routine Tasks: These are low-energy and do not require a lot of thinking energy, such as emails and returning phone calls.
Think About Your Patients
As the practitioner, are there certain types of patients or services you should see earlier in the day and others later in the day?
In regards to the patient, think about their mental energy as well. If it's towards the end of the day, has the patient got any mental energy left? Consider this when you're explaining a treatment plan.
The more treatment options you give a patient, the more mental energy required to DECIDE.
"A confused mind says no, and so does a tired mind".
Clustering of Performcnae Pulses
To begin, look at which 20% of your tasks will give you 80% of the results you desire?
Next, ask yourself the focusing question. What's the one thing I should be doing right now that will make everything else easier or unnecessary.
Deep Thinking Tasks are your first performance pulse and should be done in the morning, twice. (2 x 90-minutes), followed by active or passive recovery breaks, each 15-minutes.
After lunch, do your Meeting Tasks and plan your Routine Tasks towards the end of the day.
If checking emails are essential, you can schedule them before your recovery breaks at the end of each performance pulse.
And when it comes to emails, there should be no double-dipping. If you open it, you immediately take action, and you do not return to it a second time.
Holidays
When you take a holiday, do not neglect your travel companions or family; however, you can have a performance pulse when on holidays as long as you have scheduled it in and have planned it with your family.
Discovery Session with Wilson Lawrence
If you want to organise a FREE Discovery Session with Wilson in February (2022), all you need to do is follow this Calendy Link: https://bit.ly/DiscoveryCallwithWilson.
Rate & Review this Podcast
If you're enjoying Podiatry Legends and would like to leave a rating and review, here is the link. https://bit.ly/ReviewPodiatryLegends.
Also, anyone that leaves a review will go into the weekly draw to win a 45-Minute one-on-one session with me to talk about your career, business or anything else. The topic is yours to choose.
Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, you can also go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Anthony Pong is the Executive Director of Caterpy, an elastics manufacturer in Japan. This particular episode was produced using the audio from Anthony's webinar of the same name, The History of Shoelaces and Benefits to Your Patients.
What we covered:
- The history of shoelaces and how they originated.
- The pros and cons of traditional shoelaces.
- Lacing Methods for standard shoelaces.
- Shoelace inventions, their history, and pros and cons.
- The Caterpy invention, its features and benefits for podiatrists and their patients.
If you have any questions you can contact Anthony by email at pong@caterpy.com or me at tf@tysonfranklin.com
Have you made a decision to grow your podiatry business in 2022? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, you can also go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Dr Kent Hungerford is a Podiatric Surgeon from South Coast Foot Surgery in Shellharbour, New South Wales. In this episode, we are talking about Injection Therapies for pain management.
We also discussed:
- His nine-year journey from podiatry student to a surgeon.
- Why he also planned to move back to his home town.
- The psychology of pain management.
- Why orthotics alone may not work without injection therapy.
- Evidence-based, clinical-informed practice.
- The importance of patient communication.
- Communicating the treatment plan, the journey, and realistic outcomes.
"We're educating, not marketing. We're here to educate the patient and give them all the information they require so they can make an informed choice on which way to go".
To learn more about Dr Kent Hungerfords next event, please visit https://myhealtheducation.com.au/, and you can find more information about his Injectible Therapies course at https://learn.southcoastfootsurgery.com.au/
Have made a decision to grow your podiatry business in 2022? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise.
You can also go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Luke and Lauren Bertram are the co-owners of Physiopod, Podiatry & Physiotherapy Geelong. Luke is a podiatrist, and his wife Lauren is a physiotherapist, and together they have created a professional working synergy based on open communication and ongoing education.
They both agree they have learnt a tremendous amount from each other, which has led to improved patient treatment outcomes.
In this episode, we discuss:
- Their working history: Luke spent several years in the UK while Lauren worked with the Australian Winter Olympic Team.
- Booking the patients in for the right practitioner.
- The Collective Body Consult, it's brilliant.
- Having a genuine interest in each other professions has made them better communicators with their patients because they ask better questions.
- Ankle ROM and Incontinence.
- The difference between Multidisciplinary and Interdisciplinary patient care. They are not the same.
- How they marketed their services together.
- Developing relationships and opening lines of communication will increase your referrals.
Final Tip
If you're working with a physiotherapist, make them aware of what you like to treat or have a particular interest in. You may find it's an area they don't want to treat, and they may be unaware you can help in this area.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Cecilia Brennan is the owner of New Step Podiatry in Canberra, the spirited national capital of Australia. After a decade in the profession, Cecilia decided to write a reflective article on her career to date.
I came across her article, 10 Things I Love about Podiatry, on Linkedin and thought I needed to share this information with the rest of the profession.
In this episode, we discuss:
- Betting on yourself.
- Learning which parts of podiatry you like.
- Having a business vision - To bring more joy to every step.
- Keeping yourself and your team on track with your business vision.
- Employing people in alignment with your business vision, mission and values.
- 10 Things I Love About Podiatry:
- The range of care.
- Range of clients.
- Strong connections with our patients.
- An evolving profession.
- Use emerging technologies.
- Instant results.
- Hands-on care.
- Our jobs are totally underrated.
- Choice of working in the private or public sector and beyond.
- No shift work or late nights.
Final Tip:
Work on your communication skills. You need to learn how to listen, when to be directive with your language and when to be collaborative.
You need to avoid wishy-washy language, you need to be clear, and you need to know you are the expert in that room, and you need to communicate that with your patients.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Jay Harris is the Inspired Man. He is a Life Strategist, Small Business Owner, Lifestyle Entrepreneur and Coach, and he's living the dream one and a half hours north of Sydney in Avoca Beach.
He surfs every day and loves hanging at the beach with his wife and two kids. He runs two businesses; an office fit-out and renovation company called The Space Invaders Fitout Co. and a coaching business called The Inspired Man.
Sit back, relax and enjoy this episode.
"You need to create a space that inspires you and make you want to be there".
You can email Jay directly at jay@jayharris or connect with him socially on Facebook, Instagram and Linkedin @jayharris247 or @thespaceinvaders.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Ciaran Canney is the director of the MSK podiatry clinic, Foot Medic, based in Glasgow, UK. He is the Co-Founder of the Foot Medic Group, a network of podiatry clinics across the UK and Ireland.
His business partner is Damian Murray, who was on this podcast on Episode 85: The Podiatrist in the Pinstriped Scrubs.
Today we discuss:
- Building a brand in healthcare and the team to help you do it.
- Growing your clinic through systems.
- Why it takes time to create the right team.
- Why you shouldn't copy what other podiatrists are doing because you could also be copying their mistakes.
- Firing someone never gets easier; you just get used to having to do it.
- Why you should always be one pound more than your competitors, not one pound less.
- The three parts to the Foot Medic Group
-
- Partnership Program
- Mergers
- Acquisitions
- Avoiding negativity on social media.
- Having a positive support network.
Final Tip
Don't compete with the practice down the road; instead, compete with yourself, and then you've got to commit and show up every day to make it a reality.
You can connect with Ciaran at https://footmedicgroup.co.uk
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Josh Taylor is a qualified accountant and farmer who has decided to pivot from his former careers and go back to university and study podiatry at the Queensland University of Technology in Brisbane.
Josh had just completed his second year, and he is the living embodiment of taking risks and putting in the hard yards to follow your passion.
In this episode, we discuss:
- Listening and learning from the Podiatry Legends Podcast before starting his podiatry studies.
- Benefits of connecting with past podcast guests.
- Why he hated accountancy.
- Working as an accountant and working part-time at Rebel Sports was the highlight of his week.
- Why it is essential to be doing something that you are passionate about.
If you want to succeed you need to be passionate about what you do.
- Working on getting a balance between your personal life and your study life.
- The benefits of working at Rebel Sports.
When you work, work like it's your own business. There are mnay benefits for being the hardest worker in the room.
If you want to connect with Josh, you will find him on Facebook at Josh Taylor and on Instagram at josh_amos_taylor.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Hiren Patel is the owner of Flawless Feet Podiatry & Laser Clinic, London, UK. He currently has four locations, and his podiatry business has grown because he loves what he does; he has developed a great team culture and a happy work environment. Hiren has also never backed away from podiatry technology, especially if it will assist in patient care, treatment outcomes and team happiness.
As Hiren explains, you should not be concerned about what equipment is out there; first, work out what you like treating and then search for the right piece of technology to fulfil your needs.
In this episode, we discuss:
- Specialisation in the field of podiatry.
- The importance of having fun with your patients.
- Why attitude is more important than clinical skills.
- Small things that are conversation starters.
- Beans Mean Hiren.
- Building your reputation.
- Educating and communicating with your patients.
- The importance of patients understanding the treatment process.
- Using technology increases your fulfilment and enjoyment.
- Using technology helps with your mindset and makes your team happy.
- Technology makes your life and your patient's life easier.
- Technology sets your podiatry business apart from everyone else.
- Buying the type of equipment that is going to suit your patients.
Treat what you love treating and go out and find a piece of equipment that’s going to suit you.
Final Tip
Don't just look at what people have got now; it's more important to find out how they got there. Learn that process first. Time and commitment will get you to where you want to be.
If you want to connect with Hiren, please send him an email to Hello@flawlessfeet.com.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Dr Frances Henshaw from ConvaTec is an experienced podiatric clinician, researcher and scientist. She recently jumped the fence into the corporate world, where she is passionate about raising the bar and making wound education interesting, accessible and fun.
The overarching theme of her PhD research has been understanding mechanisms of foot ulceration so that targeted prevention and treatments can be developed.
Frances has over 15 years of experience as a business owner, 20 years as a clinician and more than ten years as an academic at Western Sydney University.
"With good care, the wound will heal".
Big Tip
Wounds don't heal quickly, so stop second-guessing yourself. You could ask four different podiatrists about how they would treat a wound, and you will get four different answers, and they're probably all right.
If you want to ask Frances any questions, you can email her at frances.henshaw@convatec.com.
Her podcast is called The Wound Doctors.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Gemma Hodgson is the owner of The Foot Lab, a unique high-end looking podiatry business in Glossip, in the United Kingdom. As Gemma puts it, going cheap was never an option.
Gemma is passionate about private practice and business ownership but also believes that we should be empowering other podiatrists to have the confidence to put their dreams and thoughts into action and be the best clinicians they can be.
In this episode, we discuss:
- Why Gemma invested in a high-end look.
- Developing a patient experience, second to none.
- Why great treatment does not always equal a great experience. Ever had great food yet lousy service?
- Marketing: understanding and educating your audience and patients.
- Branding & social media: The benefits of putting yourself out there.
- Starting with a small budget and putting in the work.
- Smashing it on Facebook.
From Zero to Hero
Gemma started with zero patients, and within 6-months, she was working full-time just by using Facebook.
How is this possible?
Gemma began marketing herself and telling her story, and sharing her journey as a student.
Gemma has patients follow her clinic on social media, and then she constantly educates them, and she has done this from day one.
Be Different
You should always look for good, educational content and don't try to be like everyone else. Being a little bit different will make you stand out.
This is how the branding and thinking behind The Foot Lab
Competition is Good
If you want to perform at the highest level and raise podiatry's overall awareness, you need to have healthy competition.
Healthy competition means you're working together towards better patient outcomes, and if you embrace this, we can all learn from each other.
Your Team
As the business owner, it is up to you to create a happy and encouraging environment for my team to flourish. A happy team equals happy patients, which results in good business.
"Never too late to change something in your life if you are unhappy".
Final Tip
Don't overthink things, and don't put hurdles in front of yourself.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
David M Frees is from Phoenixville, Pennsylvania and in this episode, he will discuss FORCE MULTIPLIERS, a technique, when used correctly, will make podiatrists more powerful, better communicators and far more influential with their patients.
Dave Frees has been referred to as the Grandmaster of persuasion and influence by Steve Forbes, Editor-In-Chief of Forbes Magazine and Forbes Media. He's a sought after speaker on leadership, sales and marketing, and has had a close working relationship with podiatrists for many years.
Dave is a civilian; however, he has worked closely with the military and armed forces in the United States. He has taken what he has learnt from top negotiators, interrogators and special forces operators to devise a unique method for day-to-day business operations.
Topics discussed:
- Meta-Force Multipliers, Strategic Force Multipliers and Tactical Force Multipliers.
- Stories work when you imbed them within the content you are delivering to your patients.
Meta-Level
- Ways we can be a more powerful version of who we are.
- How can we think better
Strategic-Level
- Ideas that guide us in the right direction.
- Developing systems for all our tactics makes them easier and easier to do.
- Developing a system for marketing - take the ideas in your head (strategy) to make them a reality (the tactic)
- Training is a strategic force multiplier.
- Building a system around training.
- Record the training
- Use it online
- Sell to other podiatrists
- Using rules and models (OODA LOOP)
- Get clarity around your purpose, values and mission, and knowing the exact patient you want is strategic.
- When you know where your ideal patient is, you'll know where to do your marketing.
- Use this information to decide on the tactic, such as email.
- Alignment: What we're about to do, is it in alignment with our purpose, values and mission and is it going to be loved and will it help support our ideal patients
Tactical-Level
- Doing a particular type of marketing to get a specific type of patient.
- It is used to get the right kind of patients.
- Did it work?
- Yes, then do more of it. This forms part of your strategy.
Meta Level is Mental Level (Mindset)
Learning how to stay strong and recover from damage or a downturn in performance is meta-level thinking.
With a good mindset, you become way less bothered by problems.
Difference Between Persuasion & Influence is INTENT
All human communication is manipulative in one way or another. When you tell a joke, you're trying to manipulate the person into laughing.
When you teach, you're trying to help someone become a more informed person. When you yell, you may be trying to intimidate.
Some people say this is manipulation, but it depends on your intent. Helping someone is not manipulative.
Build Trust & Influence
Telling the patient the truth builds trust. If an orthotic is not going to help their problem, be truthful.
Be aware that patients may be imprecise with their speech, so circle-back with what they said to get more clarity.
When you repeatedly give the patient the result they are after, you will become influential, and this is where you want to be. Being influential is not being manipulative.
Also, when a patient trusts you, you can make a mistake, and they will forgive you.
Deeper Communication
When a patient tells you their concern/problem, ask them, "WHAT ELSE?"
They will dig deeper and give you more information.
Then say, "AND", and the patient will happily give you more information than you would have initially gotten from them.
You could also ask:
"I'm curious, is there any other reason that you came here today or are there any other outcomes you would like out of this visit today?"
or
"How would your life be better if…."
This communication tool is at the tactical level, and it may not work every time, but don't give up easily.
Remind yourself that it didn't work this time; with this patient on this particular issue, it doesn't mean it doesn't work.
Stimulus & Response
There is usually a stimulus when you get angry, but there will be a small GAP between the stimulus and the response. It would be best if you learned how to put space between the stimulus and the response.
A cool little trick is to name that emotion when it occurs and recognise it.
"Ohh, that's anger that I'm feeling".
Take a deep breath, cultivate the gap and interrupt the response.
Interrupting the Gap
Confusion often leads to frustration, then anger; however, confusion means you are about to make a breakthrough in your learning.
So instead of getting frustrated and angry, change the mental narrative to anticipation. Confusion leads to anticipation of new learnings, and this is a better mindset to get the learning you want.
Optimise What's Working
Optimise what's working and stop what's not working. It sounds simple, but it's hard for some podiatrists to do.
Constantly explore what's working in your business and spend some time hypothesising why it works and can you make it better.
Minor tweaks can make a massive difference in the outcome.
If you want to learn more from Dave or about his Business Black Ops event, held in Arizona each October, you can email his assistant Lisa at Lsnyder@utbf.com.
You can also connect with Dave on Facebook at David M Frees or join his non-members Business Black Ops group.
Dave's Book: The language of Parenting
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Have you ever considered business coaching but was unsure if you should do one-on-one coaching or group coaching? If your answer is yes, then this podcast episode will help answer some of those questions.
I do both one-on-one business coaching and run a group coaching program, called the 12-Week Podiatry Business Reboot.
Why do both?
Podiatrists in business have different needs, and more often than not, some prefer group coaching first and then move on to 1-on-1 coaching as their business matures.
Benefits of 1-on-1 Business Coaching Versus Group Coaching
- Detailed analysis and tailored solutions to specific problems in your business, whereas group coaching will give general information about common business problems and rough guides on how to overcome them.
- Detailed strategies are designed for your specific business and your business and personal goals, whereas group coaching will give general information and strategies that are widely known to work.
- There's less distraction with 1-on-1 business coaching. All the attention is placed on you, whereas in group coaching, there's no focus on you as an individual, and sometimes in groups, one or two people may try and steal the limelight and talk a lot.
- Coaching sessions will usually fit your busy schedule, whereas group coaching sessions are set in stone.
- There's no cookie-cutter format or time restraints on specific topics. In group coaching, the topics are set, and they are time-bound.
- It's far more personal, and because of this, you will be more inclined to share personal and financial information, whereas you won't do this in a group situation.
Membership Groups are a little different to group coaching. I have a membership group called the Podiatry Business Spartans. They do openly share a lot of information with each other; however, certain criteria must be met to join this group, which is why it's a safe group for sharing.
Is 1-on-1 Business Coaching For You?
It is, especially if you want to grow your business, increase profit margins, or overcome specific issues that you feel are holding you back.
You may need help with team motivation, productivity, retention and better ways to attract new team members. For others, they may need specific help with developing marketing strategies that work consistently.
A Good Coach Help You Avoid Bright Shiny Lights
I'm sure you would have seen ads on Facebook and other social media channels promoting quick fixes. Do this one simple technique, and you'll get 23 new bookings in 24 hours…it worked for John, so it has to work for you, right! Maybe it will, perhaps it won't.
Having a steady flow of new patients and existing patients returning is extremely important; that's how you grow a sustainable business; however, developing systems that will make your business run more smoothly and look after your patients are far more critical.
Having systems in place that nurture your patients during and after each appointment is of paramount importance.
Just Starting Out
If you're just starting out in business, group coaching may be a better solution so you can gather general information and avoid some of the common pitfalls most podiatry business owners go through. Avoiding mistakes will speed up your success.
There Are Benefits to Group Coaching
- There's usually a lower cost to get started, which can help with cash flow if money is tight.
- It's a great way to meet and network with other people.
- If it's an engaging group, you can learn a lot from each other's experiences.
- You don't have to participate if you don't want to. Instead, you may just listen, and that's okay.
Psychology Paper
I know podiatrists love research, so to conclude, I want to mention a Psychology Paper by Sabine Losch et al. 2016, titled, Comparing the Effectiveness of Individual Coaching, Self-Coaching, and Group Coaching: How Leadership Makes the Difference.
In their conclusion, they note that individual coaching and training enhance performance and goal attainment, but they also refer to the coach's leadership style, behaviour and experiences, and how this impacts the client's perceptions and motivation, which can predict coaching success.
This is why it's crucial to choose the right business coach and do your homework before choosing.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Jonathan Small is the owner of Health First Foot & Gait Clinic in Southam, UK, and today we're discussing the good, the bad and the ugly of the podiatry profession and how we think it can be changed for the better.
We also discuss:
- Why podiatry may be undervalued by the public.
- Apathetic podiatrists do not enjoy what they do and how this reflects on the patient.
- Why do some podiatrists lose interest in delivering the highest care to their patients?
- The benefits of associating with passionate podiatrists.
- The importance of new graduates seeing what good podiatry looks like before they open their own podiatry business.
- Starting a business with good podiatric values.
- Why cheap podiatry devalues good podiatry.
- The danger of not using all your podiatry skills and falling into the trap of just doing easy work.
- Changing the mindset of the profession.
- The benefits of working together, not in competition.
The Good: Are those podiatrists that are out there shouting the value of feet to the public and embracing the importance of ongoing podiatry promotion.
The Bad: These podiatrists do not harm others, which is good, but they sit there idle and do no promotion for podiatry. These podiatrists usually need a little guidance to become good.
The Ugly: These are the trolls of the profession that go out of their way to harm others. You cannot help these podiatrists.
Final Tip
Don't take the knocks from one individual about your value and worth as a podiatrist. Never take negative reviews from a patient personally. It's just one person's opinion, and for every one negative review, there will be hundreds of people singing your praises; they're just not putting it in writing.
If you have any questions or want to learn more about how I can help grow your business, please email me at tf@tysonfranklin.com; otherwise, you can go to my online calendar and schedule a FREE 45-Minute Discovery Call.
ONLINE CALENDAR
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Judi France is the owner of Toowoomba Podiatry in Queensland. In addition to her ongoing podiatry education, Judi also made a conscious effort to educate herself about investing her money outside of podiatry in preparation for her future.
Living lousy for a short period of time and paying off your debt as fast as you can is a great investment strategy; it will pay huge dividends long-term and is something Judi wants younger podiatrists to understand.
In this episode, we discuss:
- Adversity and failure lead to opportunity
- The balance between practice ownership and Continuing Education.
- Investing outside of podiatry.
- Go without now and reap the rewards later.
- Living lousy and paying off debt quick
- Educating yourself to make money outside of podiatry.
- Investing Overseas
If you have any questions, please email me at tf@tysonfranklin.com and if you'd like to organise a FREE ZOOM call with me, please click on my CALENDAR.
Chris Desmond is a Physiotherapist in Wellington, New Zealand. He is the host of the Art of Healthcare podcast, which explores the human side of healthcare and how it relates to providing excellent clinical outcomes for our patients.
At university, we learn the clinical aspects of our profession well. After university, a lot of continuing education focuses on improving our clinical skills and knowledge, which is extremely important; however, that's only part of it.
If you want to be a great podiatrist and healthcare provider, you need to understand the human skills of healthcare.
In this episode, we discuss:
- Resilience Strategies
- Turning the voices off in your head
- Why do some patients get better clinical outcomes when they see someone else, even though they provide the same treatment?
- Improving communication skills.
- Experienced clinicians versus new graduates.
- Daily preparation and mental resets.
- New techniques and new technology do not make you a better clinician.
- Patient Identity: Don't just look at the physical injury or symptoms; dig deeper so you can understand how it affects their identity.
If you want to connect with Chris Desmond or find out more about his courses, please visit www.Artofhealthcare.nz
Book Recommendation: Travis Christofferson - Curable.
Final tip
Always remember the patient in front of you is a person; treat them as a person. Also, remember you are a person as well, be a person, not a clinician.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, consider joining the Podiatry Business Owners Club on Facebook.
To learn more about the next group coaching program, please visit https://www.tysonfranklin.com/Coaching/REBOOT.
Trina Goard from Armidale Podiatry in New South Wales and Tahlia North from Heal Focus Podiatry in South Australia are both new mums.
I thought it was essential to share their stories, thoughts and ideas around business ownership and motherhood, especially while it is still very fresh in their minds.
In this episode, we discuss:
- The preparation needed leading up to stopping work.
- Sharing the news with your patients and how did they take it?
- What were you going to do if you could not find another podiatrist?
- What have you learnt, and what would you do differently?
- Was there any pressure from family, friends and patients about working?
- The benefits of belonging to different podiatry groups.
- The importance of having systems.
- Why you need to employ early.
You can connect with Tahlia and Trina via email at tahlia@healfocuspodiatry.com.au and trina.goard@hotmail.com.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, consider joining the Podiatry Business Owners Club on Facebook.
To learn more about the next group coaching program, please visit https://www.tysonfranklin.com/Coaching/REBOOT.
Wilson Lawrence is a Personal Development and Performance Coach who specialises in helping people find success without compromising their health and happiness.
This episode discusses how you can become a better communicator with your patients and why better communication leads to far greater patient compliance and long-term treatment success.
We also cover:
- Decoding what you say so patients can understand you more clearly.
- Why it's essential to avoid industry language.
- Developing clarity in your communication.
- Identity Lock & understanding who you are. Being a podiatrist is not your identity; it's just a powerbase.
- Identity lock prevents you from adaptive communication.
Final Tip
Think about the outcome you want to achieve from every conversation you want to have and select your language accordingly.
Competence-Competence Loop
Improving communication is a success-habit, and we're all creatures of habit. The more we do something, the more competent we become, and the more competent we become, the more confident we become.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube I record and upload my podcast interviews to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, consider joining the Podiatry Business Owners Club on Facebook.
To learn more about the next group coaching program, please visit https://www.tysonfranklin.com/Coaching/REBOOT.
Stacey Keating is the brain behind the online business KIDZOLES, a unique prefabricated orthotic system specifically designed for children with heel pain, but Kidzoles is more than just an orthotic; it's a total heel pain package.
Stacey is from Perth, Western Australia. During her career, she has run six successful Podiatry Businesses in Victoria and Western Australia with her husband Matt, who is also a qualified Podiatrist.
Before selling their podiatry businesses, they opened a prescription orthotic laboratory and, using her experience and background in manufacturing custom orthoses, formed the inspiration to create Kidzoles.
In this episode, we discuss:
- Developing a heel pain program.
- Why she offers a money-back guarantee.
- Taking the Kidzoles business online.
- Handling rejection.
- Being a role model for her children.
- The benefits of providing strengthening programs with each Kidzole purchase.
"In practice, I would never issue an orthotic without also giving the patient an exercise program, so I couldn't have a prefabricated orthotic company that was just dishing out orthotics and not having an exercise program behind them".
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube I record and upload my podcast interviews to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, consider joining the Podiatry Business Owners Club on Facebook.
To learn more about the next group coaching program, please visit https://www.tysonfranklin.com/Coaching/REBOOT.
When is the right time to transition from an employee to a business owner? And more importantly, when is it the right time to sell?
It's going to be different for everyone, and my guest, Dr Misty McNeill from Prairie Path Foot & Ankle Clinic in Elmhurst, Illinois, shares her unique story of transitioning through these three stages and what she learnt along the way.
In this episode, we discuss:
- Her big WHY.
- With business ownership, there are tradeoffs.
- The enormous long-term benefits of spending less than you make.
- Debt creates pressure, and pressure can make you do things that don't align with your values. Do not become a slave to debt.
- Creating a flexible work environment.
- Attracting podiatrists looking for the same lifestyle.
- WHY did she sell and choose to become an employee again?
"I became an owner so I could have time for myself, but now I want not to be the owner so I can have time for myself."
Final Tip:
Live within your means, and be clear about what serves you. If it's not a definite YES, then it's a NO.
If you have any questions about this episode, one-on-one business coaching, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call to see if we're a good fit.
Youtube Please subscribe to my Youtube channel, Tyson E Franklin - Podiatry Business Coach, and click on the bell icon to inform you whenever a new video is uploaded.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot To learn more about the next group coaching program, please visit https://www.tysonfranklin.com/Coaching/REBOOT.
This episode is not what I initially set out to produce, but I'm so glad the first 20-minutes of my conversation with Dr Misty McNeill from Prairie Path Foot & Ankle Clinic in Elmhurst, Illinois, took a deviation from the original topic.
Dr Misty McNeill was invited onto the podcast to discuss her transition from employee to business owner and then from business owner to employee. It's a great story, and we did discuss it, but only after talking about our love and learnings from Disney first.
Because these two topics are vastly different, I thought they each deserved a separate episode, so this week's episode is about Learning from Disney and next week, you'll get the story behind Dr McNeill's career.
Topics Discussed: * Creating raving fans * Disney refers to all employees as Cast Members because everyone plays a part in the success of Disney. * Disney treats their cast members so well; it trickles down to the customers. * All trainees wear a badge that says Earning My Ears. At Misty's podiatry business, her trainees wear a badge that says Taking My First Steps. * Disney makes waiting in line fun. * Disney sets standards that apply to everyone in the company, even the bosses. * Book recommendation: Be Our Guest
If you have any questions about this episode, one-on-one business coaching, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call to see if we're a good fit.
Youtube Please subscribe to my Youtube channel, Tyson E Franklin - Podiatry Business Coach, and click on the bell icon to inform you whenever a new video is uploaded.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot To learn more about the next group coaching program, please visit https://www.tysonfranklin.com/Coaching/REBOOT.
Deb Johnstone from Transformational Pathways Australia will explain WHY you need to be showing up for yourself daily and HOW it creates new business opportunities that would have otherwise be missed or overlooked.
Deb has been on the Podiatry Legends Podcast before, Episode 89: My Mindset Coach.
In this episode, we discuss: * The importance of making a commitment to ourselves. * Understanding where certain behaviours lead you. * The difference between showing up and showing up fully. * The importance of being aware when you're not showing up. * Language creates your reality, and using the wrong language can lead to missed opportunities. For example; + I’m too busy - means you're putting your time elsewhere. + I can’t afford it - it means you're spending your money on something else. * Ongoing personal development and health are significant, but they are two common areas of life where people often don't show up for themselves. * Showing up for yourself is about putting yourself first; it’s not about being selfish. It's about allowing time for you.
Four essential steps to show up for yourself: 1. Being Aware - You need to have an awareness of when you’re making excuses. When you make excuses, you’re ripping yourself off. 2. Clarity - Explore what you want in life and if it isn't clear after five minutes, start writing what you don't want. When you know what you don't want, what you want becomes more clear. If you’re still unsure, put yourself first, create some time and space, get a journal and start writing. 3. Take Action - The universe responds to the energy of taking action. Actions create new experiences, and that brings in more opportunities. As soon as you take the first step, it starts to create the opportunities. 4. Future Pace Yourself - If you were at the end of your life, what would you have regretted not doing, and how will you know you’ve lived a fulfilled life?
"There’s no past, there’s no future there are just never-ending moments of NOW. You can’t change the past but what can you do is take action NOW".
Final Tip As the business leader, you should be showing up for yourself, not showing up for the team. You need to be your best self first before you can be the best leader for your team.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
You can also connect with Deb Johnstone at https://www.debjohnstone.com.au/.
Youtube The UNCUT video of this episode is available on my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE and click on the bell icon so you're informed whenever a new video is uploaded.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot To learn more about the next group coaching program, please visit https://www.tysonfranklin.com/Coaching/REBOOT.
Jay Lewis is the owner of Elite Foot Care on the Sunshine Coast, Queensland. Jay gained an interest in Podiatry while playing AFL as a scholarship holder with the Sydney Swans.
Being in an elite level sports environment provided a great level of insight and interest into sports biomechanics, lower limb injuries and performance enhancement. This elite environment also introduced him to leadership at the highest level.
In this episode, we discuss:
- The commitment needed as a New South Welshman to break into the AFL.
- Being around elite players and a professional environment.
- Accountability and team culture.
- Being in a competitive environment.
- What he learnt in Speed School.
- Leadership and goals setting.
- Life after being cut from the team.
- Taking what he learnt in an elite environment and applying it to his podiatry career.
"Although you're an individual, you never get success without the team; you can never do it all on your own. We worked for each other, and if one person is doing well and one is not, you're not doing well as a team".
Final Tip
What's hard now will be easy later if you put in the work and surround yourself with a good team, and your team needs to be constantly growing. Team culture is king.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE and click on the bell icon, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot To learn more about the next group coaching program, please visit https://www.tysonfranklin.com/Coaching/REBOOT.
Aadila Dada is the owner of Prohealth Podiatry in Brisbane, Queensland. She is passionate about helping her patients with chronic injury and pain by helping them address issues around obesity and the long-term benefits of weight loss and how this relates to good nutrition.
In this episode, we discuss:
- Why she wanted to become a Diabetic Educator and learn more about nutrition.
- How she first got interested in podiatry as a 7-year old. It all started with a burr.
- Leaving South Africa for Australia
- Getting married at 18 and having two children while still studying podiatry.
- How becoming very ill at 22 shaped her career path.
- Why increasing your knowledge provides a better service to your patients.
Final Tip
Learn consistency and have self-belief. Know the direction you want to take and make sure it fulfils you.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
You can connect with Aadila on Facebook, Linkedin and Instagram @Prohealth Podiatry.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot To learn more about the group coaching program, please visit https://www.tysonfranklin.com/Coaching/REBOOT.
Dr Ivan Bristow has been a podiatrist for over 30 years and since the commencement of his career, he has held a strong interest in lower limb and foot dermatology and runs a successful podiatric dermatology blog, which can be found at foot.expert.
He has co-authored numerous dermatology books and published over 100 papers. His current work includes researching innovations for the diagnosis and treatment of foot infections including microwave technology.
In this episode we discuss:
- Melanoma, microwaves, the dermatology blog, CPD, bringing dermatology into the forefront of podiatry and dermoscopy for detecting skin cancer earlier.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
You can connect with Dr Ivan Bristow on Linkedin @ivanbristow
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot North America - Starts Tuesday, September 7th at 8.30 pm (EST) To register, please visit https://podiatrygrowth.com/reboot/
Australia, NZ, UK - Starts Wednesday, September 8th at 5.30 pm (AEST) To register, please visit https://www.tysonfranklin.com/Coaching/REBOOT
Being at the top of your field means different things to different people; it's not about making the most money or becoming famous.
Dr Fern Kazlow, aka Dr K., based in New York City, is a licensed clinical psychotherapist, speaker, author, business/marketing strategist and mentor to high performers. She is the number #1 Authority in Peak Performance Resistance.
For over 35 years, Dr K has been helping high performer CEO’s and entrepreneurs to shatter limitations and create a life and business of purpose and freedom.
In this episode, we are going to discuss:
- Why do some podiatrists get frustrated with their patients and others don't
- Reluctant entrepreneurs
- Mindset is an outcome
- Not feeling good enough
"First, you make it up, then you believe it, and then you create your life to prove that it is true".
- Where are you getting your beliefs from, and are they serving you
“Is what I’m thinking, feeling, believing and doing bringing me closer or further to who I want to be and what I want to create in the world”.
- Sabotaging Success
- Confirmation bias
- Burnout
- Resistance Paradox
You may have heard the saying, what got you here won't get you there. But, what got you here is now going to hold you back from what you need to do and who you need to be to get to the next step.
- Limiting beliefs
- why charging too little devalues the experience for the patient.
When you devalue your service, you’re devaluing the patient's benefit and limiting the effectiveness. The placebo of value is real.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Competitive Advantage
If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot
North America - Starts Tuesday, September 7th at 8.30 pm (EST) To register, please visit https://podiatrygrowth.com/reboot/
Australia, NZ, UK - Starts Wednesday, September 8th at 5.30 pm (AEST) To register, please visit https://www.tysonfranklin.com/Coaching/REBOOT
In my Podiatry Business Spartans membership group, we have a monthly accountability session, and at each session, we set specific goals and tasks for ourselves, with a weekly check-in. Even though I run this membership group, I still like to keep myself accountable.
In July, I said that I wanted to get back into the habit of shooting videos, so I decided to do 30-videos in 30-days and upload them to my Youtube page, Tyson E Franklin - Podiatry Business Coach.
The video feedback was fantastic, so I thought I would take the ideas from each video and combine them to create an extended solo episode.
Here is a list of the videos on Youtube if you would like to check them out:
- 30-Day Accountability
- Confirmation Bias
- The Bandwagon Effect
- Do You Need Instagram?
- The 4 M's of Marketing
- Only 3 Types of Marketing
- A Confused Mind Says NO
- Helicopter Marketing
- Thank You Cards & Notes
- Your Children Are Listening
- Live Above the Line
- Price Wars
- Not About Knees
- Reset Your Goals
- I'm Vaccinated
- Freedom of Choice
- I Don't Have Time for Marketing
- SAY NO
- Start A Brain Book
- Research Your Coach
- My Business is Different
- Have FUN
- Get Rich Quick
- Be Passionate
- Get Professional Help
- Try New Things
- Stop & Celebrate
- Cancel Christmas
- Enjoy the Journey
- Write for Patients
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Competitive Advantage
If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot
North America - Starts Tuesday, September 7th at 8.30 pm (EST) To register, please visit https://podiatrygrowth.com/reboot/
Australia, NZ, UK - Starts Wednesday, September 8th at 5.30 pm (AEST) To register, please visit https://www.tysonfranklin.com/Coaching/REBOOT
Sally Albutt is the owner of the Village Clinic in Gloucestershire in the UK, and she is definitely one of the nicest people (and podiatrists) you will ever meet.
Sally has developed an amazing team culture based on her personality, and I think this is why Sally has a very successful podiatry business with a team of seventeen.
In this episode, we discuss:
- Why she has always enjoyed podiatry
- Dealing with Juvenile Rheumatoid Arthritis
- Her father exposing her to the world of business and overseas motivational speakers.
- Roger Crawford - Never let go of your dreams
- What a general podiatrist means
- A unique interviewing process.
Final Tips:
- Everyone should do the 12-Week Podiatry Business Reboot regardless of where you are at in your business journey. I wasn't expecting that tip, but I do agree.
- The sooner you get a receptionist, the better your business will be.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please email me at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot North America - Starts Tuesday, September 7th at 8.30 pm (EST) To register, please visit https://podiatrygrowth.com/reboot/
Australia, NZ, UK - Starts Wednesday, September 8th at 5.30 pm (AEST) To register, please visit https://www.tysonfranklin.com/Coaching/REBOOT
My good friend Rem Jackson, CEO of Top Practices and 2019 Inductee into Podiatry Management Hall of Fame, joins me to discuss the power mastermind groups.
Rem also runs one of the largest Podiatry Marketing
& Management Summits in the world, which is how we met back in 2013 in Nashville, Tennessee. (This years event will be in Las Vegas, 8-10 Oct 2021).
Mastermind groups can take many forms and you can create a mastermind alliance with:
- your spouse or partner
- your better self
- the greatest minds that have ever existed because they’ve all written books
"Top performers do seemingly insignificant things but they do them every single day".
Rem's Final Tip If you're thinking about starting a mastermind group, take action and do it now.
Rem's Book: Podiatry Prosperity
Rem also had me as a guest on his podcast, Prosperity & Something Greater - Ep 30: A Health Journey to Prosperity
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot North America - Starts Tuesday, September 7th at 8.30 pm (EST) To register, please visit https://podiatrygrowth.com/reboot/
Australia, NZ, UK - Starts Wednesday, September 8th at 5.30 pm (AEST) To register, please visit https://www.tysonfranklin.com/Coaching/REBOOT
Paul Griffin is an outside-the-box thinker and believes the skillset we possess as podiatrists is quite unique and can be utilised in many areas.
Paul graduated from Curtin University, Western Australia in 1998. He ran two podiatry businesses, each with a different clinical focus and in 2009 decided to move away from clinical podiatry to explore a diversified career.
Paul currently splits his time running the education site, Bartold Clinical and is a director of Osaka Footwear Singapore.
In this episode we discuss:
- Results based practice.
- The credibility we have as podiatrists.
- Footwear innovations and trends.
- Building shoes for Osaka Footwear leading up to the Tokyo Olympics.
- Podiatrists are the ultimate footwear reviewers because we get to see how the shoe actually performs with patients (the end-users).
- Reading the play and learning where to position yourself.
- Part-time podiatry is a real opportunity.
Final Tip
Buy yourself some time to do other things, which means making sure you have time in your schedule to make sure it happens. If you try and add it on top of what you're already doing you’ll burn out.
Explore what your character is looking for. It could be art, business or other projects, and then make sure you position yourself in that community so you can have those worthwhile, weighted discussions.
Always surround yourself with people that will bring the best out of you.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
You can also connect with Paul via the Bartold Clinical website.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot North America - Starts Tuesday, September 7th at 8.30 pm (EST) To register, please visit https://podiatrygrowth.com/reboot/
Australia, NZ, UK - Starts Wednesday, September 8th at 5.30 pm (AEST) To register, please visit https://www.tysonfranklin.com/Coaching/REBOOT
Dr David Weiman is a psychologist and president of Weiman Consulting, a leadership consulting firm in Philadelphia. In this episode, we discuss the lessons learnt so far from the pandemic and how we can use them to our benefit in the future.
More detailed notes can be found at https://www.tysonfranklin.com/podcast/podiatry-legends
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
12-Week Podiatry Business Reboot North America - Starts Tuesday, September 7th at 8.30 pm (EST) To register, please visit https://podiatrygrowth.com/reboot/
Australia, NZ, UK - Starts Wednesday, September 8th at 5.30 pm (AEST) To register, please visit https://www.tysonfranklin.com/Coaching/REBOOT
If you were standing in line at the local grocery store and a stranger walked up and asked you to pay for their grocery items because they didn’t have any money, would you reach into your pocket and hand them the money they required, and then trust they’ll pay you back next month when they get paid?
If your answer is NO, then why would you give a stranger an account in your podiatry business?
To see detailed show notes, please visit https://bit.ly/PodLegends161
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Have you ever considered collaborating with other podiatrists? If you haven't, it's something worth considering, as my guest, Dr Jim McDannald, will explain. We will also explain a collaboration we're doing ourselves.
Dr Jim McDannald has practised podiatry in both the United States and Canada and gradually shifted careers from podiatry to online marketing over several years, and now runs a business called Podiatry Growth.
Jim was also on Episode 123: Five Elements of an Online Presence.
In this episode, we also discuss:
- Benefits of outside ideas and perspectives.
- Learning you're not out there by yourselves.
- Ways you can collaborate.
- Instagram and Facebook.
- Learning best by doing.
"The fun of collaboration is the comradery you create with others".
12-Week Podiatry Business Reboot
North America - Starts Tuesday, September 7th at 8.30 pm (EST) To register, please visit https://podiatrygrowth.com/reboot/
Australia, NZ, UK - Starts Wednesday, September 8th at 5.30 pm (AEST) To register, please visit https://www.tysonfranklin.com/Coaching/REBOOT
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
Carly O'Donoghue is the owner of Stepping Out Podiatry on the Sunshine Coast, Queensland. In this episode, Carly shares the pain, guilt, and decision-making process in wanting to be both a successful business owner and a good mother.
Carly openly shares what it's like to go through a four to five year IVF program and try to run and podiatry business and treat patients, all the while being asked by well-meaning patients, "when are you going to have children"?
We also discuss:
- The benefits of good communication skills
- Learning to talk to patients
- Just do your job; that’s all you need to do
"Manners don’t cost you anything. Saying please, thank you and sorry, with a smile doesn’t cost you anything. So whether you’re poor or rich, it doesn’t matter".
- Why women are strong yet have so much self-doubt
- Go through IVF and miscarriage
- The tough decision on going back to work
- Thinking about what others were going to say and being judged by others
- Balancing work and family
- MUM GUILT
- Deciding if you need to get a locum or hire someone full-time. It would be best if you thought about your end goal.
Get Off the Dance Floor & Get On the Balcony
When you're on the dance floor, you cannot see anything but other dancers; however, you can see exactly where everyone is positioned with each other if you get on the balcony and look down. Your business is the same.
One day a week is not enough time to run your business if you have multiple employees. Day one is used for planning, and days two and three is for implementation.
Leadership
Leadership is a different skill set that must be learned, and there are no shortcuts or secrets; it just takes time.
Final Tip
Be self-aware. It’s not fair to compare yourself to others that have been qualified much longer.
Be realistic about where you are now and where you need to be in the future. Only compare yourself to the progression to where you were last year.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
One of the best habits you can develop in your podiatry business, which applies to both the business owner and ALL TEAM MEMBERS, is to Under Promise and Over Deliver.
Too often, though, Podiatrists do the exact opposite.
They over promise and under deliver, which causes many long-term problems for the podiatry business.
You can find more detailed show notes at https://www.tysonfranklin.com/podcast/podiatry-legends
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
In part one, Sam Harrop covered the first five critical areas of your podiatry business that need your attention if you want to become an employer of choice and have potential team members chasing you instead of the other way around.
In this episode, Part-2, Sam covers the next six critical areas:
- Management and Leadership Style
- On-Boarding & Setting Them Up For Success
- Coaching, Mentoring & Training
- Cultural Fit
- Work-Life Balance and Flexibility
- Other Benefits & Perks
“When you’re looking to recruit, you need to be ready because good talent does not last in the market long”.
What's A BUMP?
It’s an unexpected team bonus that you factor into your budget. You cannot do a bump consistently; otherwise, it becomes predictable and loses its value.
It’s about created that WOW moment, which is so much more powerful.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Sam Harrop can be connected at sam@samharrop.com.au
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Simon Bartold has created an online course, Osteochindroses of the Foot & Leg and in this episode, Simon sheds some light on what you don't know about the growing athlete.
To learn more and to register for Osteochondroses of the Foot & Leg, please click HERE. There is a special until the end of June 2021.
The osteochondroses are a group of disorders that affect the epiphysis or epiphyseal equivalent segments of the immature skeleton. These disorders are believed to be primarily the result of traumatic or vascular pathology, often in the setting of overuse, and are usually, but not always, self-limited.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
When does admiration turn to envy? Have you ever wondered if other podiatrists admire what you do or envy what you do? Admiration is good; Envy is bad.
To see the complete show notes, please visit my website http://bit.ly/PodLegends155
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Most podiatrists understand the fundamental marketing concepts needed to attract a consistent flow of new patients to their podiatry businesses. Still, when it comes to marketing their business to attract new talent and team members, they often fall short.
My guest Sam Harrop will cover eleven critical areas of your podiatry business that need your attention if you want to become an employer of choice and have potential team members chasing you instead of the other way around.
Sam is the author of ‘Getting Stuff Done' and ‘Small Business Big Exit’. He is also the Business Maximiser Programme founder, a coaching program designed for ambitious tradie business owners. He helps them to maximise sales, productivity, and cash flow.
In this episode, we discuss: * Q: What is the purpose of a business? A: It’s a vehicle to achieve your personal goals. * What is your brand as an employer? * You are effectively marketing yourself as an employer of choice so you can attract people. * Is your podiatry business first-class, business, premium, economy and freight? * Why paying podiatrists more money is not the answer.
"Paying podiatrist more money is like a sugar hit; it’s only short-lived".
- Three parts of the employment triangle
- The promise of the job
- How you articulate it
- Do you believe it
- Why using words such as Innovative, Friendly, Family Business in your job ads are no good.
- Why would somebody work for you?
- Do you know your ideal candidate?
- Are they a good fit?
11 Critical Areas of Your Business (PART-1) 1. Remuneration 2. Job Clarity 3. Access to tools, software, materials and equipment 4. Workplace environment 5. Communication
"Gossip thrives when there’s a lack of communication."
STAY TUNED FOR PART-2 NEXT WEEK
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
If you haven’t considered using audio as part of your marketing strategy, now is the perfect time to get started while still being underutilised by most podiatry professionals.
The purpose of my Audio Marketing workshops is to show podiatrists how to use audio for marketing in their podiatry businesses and why it will help them stand out from all the other podiatrists in their area that do not know how to use audio effectively.
When it comes to creating online content, you have three options available to you.
- Written Content (Blogs, FAQ’s and Articles)
- Visual (Video, photos and Infographics)
- Audio (So many options available)
Audio marketing has been around for a long time; just think of radio; people have a favourite radio station and a favourite radio announcer. Because they've heard their voice repeatedly, they start to create an emotional connection with them.
"You can also create an emotional connection with your patients and potential patients".
History of Radio: http://www.pbs.org/wgbh/aso/databank/entries/dt20ra.html
To see more detailed notes, please visit http://bit.ly/PodLegends153
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Dr James Kent is a Native Texan and the owner of East Texas Foot & Ankle Centres. He believes if you want to have a successful podiatry business, the earlier you start, the better, and there are also three key ingredients: young, poor, and single.
When you're young, you have endless energy. When you're poor, there's only one way up, and if you're single, you have time on your side and fewer commitments.
In this episode, we discuss:
- Having good mentors.
- The benefits of being young, poor and single.
- Why not everyone should work for themselves.
- Finding what makes you happy.
- Goal setting.
- Why you need to be constantly planning and adjusting things as you go.
- No harm in lofty goals, and it's okay if you don't make it.
- Podiatry can be positive or negative, and it’s all up to you to decide which it will be.
"Most people that work hard also do well in business".
Using Youtube
Dr James Kent has created a very successful Youtube channel, Tyler Foot Clinic, and he uses it to promote his podiatry business; when people ask him, James, what do you do, he can direct them to his YouTube channel.
Currently, his channel has over 12,000 subscribers. Using YouTube allows his patients to see behind the scenes of his business, helping them get to know, like, and trust him.
Final Tip
Read the book, The Millionaire Next Door
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Like many other service-based businesses, podiatry is offering or should I say, selling something that cannot be seen; a consultation is basically invisible. So how do you market something invisible to make it more visible?
A podiatry visit is intangible, you cannot see it, feel it or smell it and I know some podiatrists do sell products, like strapping tape, creams and other small items, but before a patient even knows you sell these items, they need to make a decision to see you first.
When you buy a new television you can see exactly what you’re getting, and if it stops working, you contact the seller and it is sent back to the manufacturer.
The manufacturer is a complete stranger and you don’t know who they are, and you do not care; there’s no personal connection between you and the product.
Most big-ticket items will come with a warranty, which makes the replacement process easier and also the purchasing decision less scary.
I remember buying a television once and the selling point for me was not the price, it was the five-year warranty. You know if you buy it and it does not work properly or as described you can easily replace or return it.
But this is not the case with a service.
You cannot replace a service. You cannot say, sorry, I wasn’t happy with the service you sold me, can I get a new one.
when you provide a service it is extremely personal.
When a patient comes to you for advice and treatment, you will spend a certain amount of time with them, face to face, and more often than not they will return for a number of visits.
So, if your advice fails to meet their expectations, it can become very personal, quite quickly.
A patient can easily evaluate two televisions, look at all the features on offer, how it looks and feels and even compare warranties, and then make an educated decision.
But how do they compare two podiatrists?
How does a patient compare two podiatrists who are both offering a podiatry service, a service you cannot see, feel or touch?
It’s a good question and one you need to be able to answer, otherwise, your business may be overlooked.
But I think I have a solution you can use. You need to know how to market your services properly.
Here’s my three-step process:
1. You need to understand who your ideal patient is.
This is paramount and it’s a topic I’ve mentioned on other podcast episodes, in my marketing workshops and will be covered in depth at the 3-Day Marketing Retreat in Cairns.
Why is this important?
When you know your ideal patient and you know where they hang out, you will spend far less on marketing because you know where they are.
It’s like going fishing. If you want to catch a reef fish, you go to the reef, you don’t go to a freshwater stream. It may still be water and there may be some fish, but it’s not the fish you’re chasing.
2. You need to understand what fears, concerns and pain point your ideal patient is facing on a daily basis.
You need to understand how their foot problem is impacting their lives and the people around them.
Most patients will see a podiatrist because they have pain in their feet and ankles, and even though orthotics, shockwave therapy, stretching and rehab may be part of their long-term treatment plan…this is not what they came in to buy and it shouldn’t be what you are selling.
You are selling is pain-relief.
You’re selling a vision of the future of being able to walk the dog again pain-free or run around with the kids in the local park and enjoying a long healthy life.
If you think again about a person buying a television. They’re not just buying a TV, they’re buying enjoyment and entertainment, and maybe a cinema experience.
But what could be some of the fears and concerns when buying a TV. Some televisions are huge, so if the salesperson offered free delivery, set up, and a warranty that included pick up, I’d say it would put most fears and concerns to bed.
Imagine an elderly person with no family living close. Do you think getting it installed, and returned if there’s a problem, would be a great selling point, and would they pay a premium for this?
Here’s the point: Address the patients concerns and you’ll be able to guide them towards the treatment plan you think is best, and you’ll do it much easier. You may also find you can increase your fees and they will not complain.
Which leads onto the third and final step?
3. Think about your ideal patient, consider their fears, concerns and pain points and then offer solutions in all your marketing.
Answer the questions that you know they are searching for online. Patients with heel pain are searching for solutions to heel pain, they’re not searching for anything else, so if you want more heel pain patients you need to mention heel pain in your marketing.
If you can follow these three steps, it will definitely be a step in the right direction to becoming far more visible.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Have you ever stopped and considered what good podiatry is? Is it having more podiatry knowledge, or is it having more tools in the toolbelt and not being a one-trick pony when it comes to treating certain foot problems?
Jonathan Small is a UK podiatrist. In the episode, Jonathan and I discuss what we think good podiatry is and why you should be striving to become a better podiatrist; it's good for the patient, and it's good for the podiatry profession.
We also discuss:
- The mother or child test and best level of care.
- Why treating a patient with an orthotic may not be the best option.
- Teaching patients how to do things at home and taking responsibility for their own health
- Why YOUR BEST may not always be the best for the patient.
- Know your limitation and know when to refer to another podiatrist.
- Managing your diary is part of RESPONSIBLE PODIATRY and being a good podiatrist.
- Saying you're booked out weeks ahead is not good podiatry for your patients that are in pain.
"When the image of podiatry improves, so will the perception of podiatry".
Seven Steps to Follow
- Know your limitations
- Refer on when necessary
- Build network links
- Treat ethically
- Manage patient expectation
- Provide the most accurate and up to date unbiased information available
- Carry out safe treatment
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Jonathan at Health First Foot & Gait Clinic.
If you want to learn more about Jonathan's short 2-hour course, follow this link to FOOT VALUE.
Jonathan's previous episodes:
Ep 006: Work Smart, Not Harder
Ep 044: Podiatry Success Is A Mindset
Ep 081: Don't Live In The Land of Low Fees
Ep 096: Fear & Comfort Zones
Ep 122: Foot Value
Also, if you want to know more about one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson E Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
In the podiatry profession, we've always had podiatrists that have gone out there and made things happen, the action takers, the doer's, the VITAL FEW, the ones that are shining a light for others to follow; however, we've also had the whingers and complainers, the one referred to as the TRIVIAL MANY.
Where do you sit on this topic?
More detailed notes are on my website https://www.tysonfranklin.com/.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Bronwyn Cooper is the owner of Dr Foot Solutions in Drummoyne, NSW. She is a pain podiatrist, a clinical educator and a consultant in clinical applications of footgear, Barefoot Science orthoses and medical laser/photobiomodulation.
Bronwyn likes to ask the question, "what if you didn’t need to keep the foot continually guided and splinted in its direction of movement. It should be about creating instability under the foot initially, resulting in increased stability through increased firing and strengthening of muscles."
In this episode, we discuss:
- New Trends - Sensomotoric and Neuromuscular orthotics and why these are better?
- Is support of the foot killing feet?
- What if the best orthotic is the sole of some shoes, not the in-shie device?
If you would like to connect with Bronwyn, you can find her at Dr Foot Solutions.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
In my opinion, email newsletters are one of the best ways to stay connected to your patients and also one of the cheapest ways to share your marketing message with your patients.
In this solo episode, I discuss:
- Open rates and click-through rates.
- Why engagement rates mean more than open rates.
- Why I decided to produce a newsletter three times per week.
- Why it's a great marketing tool.
- Don't use click-bait.
- Six Newsletter Tips:
- Keep it focused – have a purpose for doing the newsletter.
- Don’t overcomplicate it, instead keep it simple.
- Add community news; it shows your connected.
- Share third-party content – Wine and rum reviews and what other local businesses doing in your area.
- Trending topics – what’s hot right now, especially in sport.
- Be Consistency – Same time each week or month. Some patients will look forward to your content.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Dr Colin Dombroski has a PhD in Health & Rehabilitation Science and has spent the last 20 years loving every day as a Canadian Certified Pedorthist. His research has helped him understand patients can receive positive results from many different types of orthotics; there is no one right way.
He has treated everyone from Bad Ass Olympians to Octogenarians with arthritis, and he uses his experience as a researcher, speaker and writer to help them back to their feet.
In this episode, we discuss:
- Why he chose to become a pedorthist and not a podiatrist.
- Why do we see irregular feet with zero problems and so-called normal feet with multiple problems?
- Making different orthotics yet getting positive results.
- Orthotic adjustments and patient psychology.
- We should be questioning what we are doing.
- Finding the WHO’s to allow you to do the HOWs - you don't have to be the leader in your business.
- Different casting modalities and the results from research - it's not the modality; it's what you do with it that counts most.
Big Tip:
Be open to the idea of adjusting your orthotics as much as your patient needs them adjusted.
"Half of everything we’re going to be taught in school will be proven to be wrong in ten years. The question is, your professors don’t know which half"
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Prejudging patients cost your business a lot of money, and as the business owner, it's crucial to make sure your team is trained to not fall into this trap of prejudgment.
In this episode, I tell the story of two patients I saw, one after the other, and how they responded positively and negatively to the treatment plan I presented to them. I was shocked.
These two patients taught me never to prejudge my patients again, except if they arrive with bare feet...then that's a different story altogether.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
If you're receiving all your business education and inspiration from within the podiatry profession, you could be missing out on some great opportunities. This episode is all about looking outside the podiatry profession and learning from other professions, businesses and industries.
Today, I am joined by Dr Jessie Green, the author of Retention - How to Plug the #1 Profit Leak in Your Dental Practice.
Dr Jesse Green is also the owner of one of the most successful dental coaching companies in Australia, the Savvy Dentist, so his knowledge in all aspects of business is highly regarded and sort after.
In this episode, we discuss:
- Learning from other professions and why.
- Why most health businesses are very similar.
- Asking the question, "how can I make that relevant to me, and how can I be different to everyone else"?
- What does a VIP service look like?
Facebook Groups
On Facebook, every profession will have multiple Facebook groups, and you'll find most of them are saying the same thing and giving the same advice. Very few step outside what is expected, and over time they become very vanilla.
Is Your Business Talk-Worthy?
What do you do that makes people talk about your business when they leave? Is there something about your business that is unique or different?
When patients are asked about their day, will their visit with you be talk-worthy?
Love & Hate
When you visit other businesses, pay attention to what you love and what do you hate. With what you love, can you make it work in your business and with what you hate, make sure you're not doing this yourself.
Disneyland
If you're going to look outside your industry, look at organisations that are very successful at what they do, such as Disneyland.
Ask yourself, "what would Disney do"?
Book Recommendation: Be Our Guest: perfecting the Art of Customer Service.
It Takes Courage
If you're a little apprehensive about making a change, that's normal. It takes courage to make the changes you know you need to make.
But, you can always change back if it doesn't work for you. Changes are never set in concrete.
"A good idea at the wrong time is still a bad idea" - Dr Jesse Green
Know Your WHY
It will help if you keep reminding yourself why you're doing what you do because it can be easy to get bogged down in the day to day grind and lose sight of this.
The power of WHY - It’s the fuel that keeps you going
Final Tip:
Always be looking around you and observe what you like and what you don’t like and keep asking. "how could I apply that in my business"?
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
What does the lifetime value of a patient mean? Generally speaking, the lifetime value of a patient is the total amount of money that a patient spends with your podiatry business over the relationship life.
It’s a future prediction and calculation of revenue based on return visits, services utilised and referrals obtain from that patient.
If you want to read the full show notes, please visit my website https://www.tysonfranklin.com/.
If you're a podiatrist, you may enjoy joining the Podiatry Business Owners Club on Facebook.
Talysha Reeve is the founder of The Progressive Podiatry Project, an online platform that delivers a range of world-leading courses, events and membership subscriptions designed for podiatrists who want to ditch the status quo, excel in managing musculoskeletal pathologies and achieve career success.
Talysha has had a unique career that is continuing to evolve. From musculoskeletal podiatrist to biomechanical clinic owner, to clinical educator, university lecturer and now an injury management specialist and education powerhouse.
In this episode, we also discuss: * The Four Burners Theory: Work, Health, Friends & Family * Work-life boundaries: Things you put in place that are non-negotiable to keep balance. * Helping podiatrists not to lose their passion instead of trying to find their passion. * What are you giving up for success?
If you’re not working on your dreams you're helping someone else reach theirs.
Final Tip Surround yourself with people that excite you and are excited by your ideas, then follow what excites you.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
You can connect with Talysha Reeve on LINKEDIN or one of her Facebook Pages, Kinetic Therapies or P3.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Last year I developed a real interest in learning how to smoke meat. Since then, I have noticed some of the tips I have learnt about smoking meat also apply to running a successful podiatry business.
To see the detailed notes on the ten tips, please visit this episode on my website https://www.tysonfranklin.com/news/podiatry-legends/8373-141-ten-meat-smoking-tips-that-apply-to-your-podiatry-business
If you have any questions, please send me an email at tf@tysonfranklin.com
Dr Ebonie Vincent is from Orange County, California and is one of the doctors on the reality TV series My Feet are Killing Me on the TLC network.
She is a Foot & Ankle Surgeon with a strong, committed interest in education, wellness and life long learning. She aims to continue to be a dynamic representation of the podiatry field.
In this episode, we discuss:
- Why she found the field of podiatry exciting
- The TV Show and what it means
- How preparation meets opportunity
- What is good content on Social media
"My thought process was if you’re going to be someone worth listening to, you might want to start telling your story now".
- Dr Brad was on Episode 68 - Developing Your Personal Brand
- The third podiatrist, Dr Sarah Haller
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
You can also connect with Dr Ebonie Vincent on Instagram at Dr.Ebonie, Facebook at Ebonie Vincent, DPM, MBMS and Twitter @DrEbonieV
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
What can podiatrists learn from the fast-food industry? It seems a lot.
About 30 years ago, McDonald's employed a new strategy to consistently offer every customer an add-on to each burger item on their menu. There was no customer assessment or thought process as to would the customer say yes or no, or can they afford the add-on, or even if they wanted it, instead, DO YOU WANT FRIES WITH THAT became the mantra for every McDonald’s employee taking an order.
PLEASE VISIT http://bit.ly/PodLegends139 TO READ ADDITIONAL SHOW NOTES or visit my website https://www.tysonfranklin.com/
Ektaa Vadgama is a second-year podiatry student in the United Kingdom. Over the past twelve or so months, she has developed a considerable following on Facebook, Instagram, Linkedin and Youtube by simply putting herself out there and not worrying what others may think.
Ektaa is creating educational, entertaining, fun videos with some very well established podiatrist name in the profession.
"Don't be afraid to put yourself out there because magic will follow".
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
You can also see Ektaa's Video on Youtube HERE.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Do you have a Podiatry Business Coach or are you considering getting one in the not too distant future? If you are, I think there are some very important questions you need to ask them to make sure you're getting the most value out of your coaching investment.
Below are the questions and the detailed answers can be found at https://www.tysonfranklin.com/podcast/podiatry-legends
- Are you a podiatrist?
- How many years have you practised, where have you worked and how many years did you have your business?
- What was the emphasis of your podiatry business?
- When you owned your podiatry business what was your average profit per year and how many days per week did you work in the business seeing patients?
- Why did you sell your business if it was so profitable?
- How many businesses have you owned and have you operated multiple podiatry businesses at one time?
- How many podiatrists and support staff did you employ?
And if you have any questions for me, please send me an email at tf@tysonfranklin.com and don’t forget to join the Podiatry Business Owners Club on Facebook.
If you own a podiatry business and if you trade under a business name, you need to protect it with a trademark before someone else takes it. Please don't say I did not warn you.
Protecting your business name is essential, which is why I wanted to have Donna Patane on the podcast. Donna is a lawyer and registered Trademarks Attorney and an expert in Intellectual Property and all things business law in the digital age.
Last year Donna left big law to start her own niche firm focusing on trademarks, IP, confidentiality, privacy, technology and commercialisation deals...and making it all FUN. You can reach out to Donna at me@donnapatane.com.au.
In this episode, we discuss:
- Four different registration types:
- Domains - first in best dressed.
- Company Names
- Business Names - are there to protect the consumer, not the business owner.
- Trademarks - This is the penthouse and gives you exclusive rights.
- Identifying the BAD GUY?
- Searching via ATMOS Australia or internationally with WIPO Global Brand Database.
- Understanding the terms:
- Substantially Identical
- Deceptively Similar
- Inherently Distinctive
- Who owns the trademark? (Company or personal)
- Why Google Reviews are being left for the wrong businesses.
- Social media law and protection in the digital world?
- Using the Way Back Machine website to look at old websites
- Copywrite law (photographs and written content)
- Ignorance is no defence.
Final Tip
THINK BIG; you’re on the internet. Trademarks are not just for Apple and Google, so look at the register and protect your name.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
I'm often asked if knowing the numbers (KPI's) of your business is really that important. The answer is YES, absolutely. However, they're not important if you're not reviewing them regularly and using this information for business improvement and team coaching.
Full episode notes are available from my website at https://www.tysonfranklin.com/
If you need some guidance with your numbers or other aspects of your business, please send me an email and let's see if I can help.
If you're considering one-on-one coaching, thinking about my upcoming marketing workshops or joining the next 12-Week Podiatry Business Reboot group coaching program, send me an email at tf@tysonfranklin.com, and we can organise a quick Zoom call, and I can answer all of your questions.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Dr Richard Blake shares the inspirational story behind the Inverted Orthotic Technique and the obstacles he had to overcome to get his unique orthotic design ideas in front of the general podiatry population.
At the time, The Root Theory was the accepted way of making an orthotic. Still, Dr Blake proved that you could invert an orthotic way past 3 degrees inverted to get the results you want, and what you may not know, Merton Root was his biggest advocate of this new paradigm shift.
Dr Richard Blake has been a podiatrist for over 40 years, focusing on sports medicine and biomechanics. He is a Clinical Instructor at the California School of Podiatric Medicine and the author of Inverted Orthotic Technique and Secrets to Keep Moving.
He has also been the past President American Academy of Podiatric Sports Medicine.
We also discuss:
- The first successful inverted orthotics at 24 degrees use to eliminate knee pain.
- Why it's okay to break the rules.
- The help, support and guidance he received from Merton Root
- Why he stepped away from the speaking circuit for 14-years
- His thoughts on podiatrists that don’t like orthotics, the barefoot movement and footwear.
Final Tip
Find what you like to do and follow that. Yes, initially, you have to do everything because you have bills to pay, but if you can eventually focus on what you love doing, it will bring you the most joy each day.
If you have any questions about this episode, please contact me at tf@tysonfranklin.com.
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
When it comes to employing another podiatrist in your business, I think there are five common employment mistakes many employers make. If you can avoid these five mistakes, I think you will have a happier work environment and a more profitable business.
I’m sure there are many more than five mistakes, but here are the top five employment mistakes I’ve noticed over the past thirty or so years.
- Employing a podiatrist too early
- Employing a podiatrist without have your systems, frameworks in place
- Employing a podiatrist with vastly different personal values
- Not culling patients
- Employing a podiatrist too late
To read the full article, please visit my website https://www.tysonfranklin.com/podcast/podiatry-legends
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Chloe Wear is the owner of The Woodvale Podiatrist in Perth, Western Australia. She graduated from The University of Huddersfield (UK) in 2006 and emigrated to Australia in 2008, and today we're going to talk about using SWIFT to treat warts.
We also discuss:
- Moving to Queensland, Australia, from the UK.
- Why she decided to live in Perth.
- Jumping on opportunities when they present themselves and not waiting for everything to be perfect.
- Why she wanted to have her own podiatry business.
- Previous poor results treating warts made her hate warts.
- SWIFT Wart Treatment (Evidence-Based)
- Creating a POD: Point of Difference.
Final Tips:
- If you’re thinking about getting a SWIFT machine, don’t sit on the fence and don’t stress about the cost.
- SWIFT is not glamorous, but it’s a solution for warts, which are traditionally a pain to treat.
If you have any questions about this episode, please contact me at tf@tysonfranklin.com
Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Phil Marshman is a podiatrist and hillbilly goat farmer who lives in Sarina's foothills in North Queensland, Australia.
He is the owner of Pioneer Podiatry, Mackay, which has been kicking arse for several years, mainly because he has developed an exceptional podiatry team through developing an amazing mentoring/internship training process.
In this episode, we discuss:
- Developing his mentoring and internship program.
- Getting new team members up to speed fast and making them productive.
- Mentoring millennials - what they’re great at, what they suck at.
- How to create a culture of ownership.
- Getting your team to see the business as their own.
- Being a leader and developing leaders in the business.
- Why having aligned values is more important than being a podiatrist with Olympic experience.
- You are not just marketing to patients; you’re also marketing to new employees.
- Why individual bonuses don't create a unified team.
"The mark of a really great business is to get average people to perform above average".
Final Tip
Make sure you find an employer that’s has a mentoring program and knows how to mentor.
If you have any questions about this episode, please contact me at tf@tysonfranklin.com
Youtube
If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Karey Fleming is the founder and force behind Health Walks Podiatry Clinic and Shoe Store in Nova Scotia, Canada. As well as owning the podiatry business, she is also a qualified Occupational Therapist and Pedorthist.
Her business has been serving the northern region of Nova Scotia for almost two decades and has become the one-stop-shop for everything foot-health related. Her motto is "Walk In, Dance Out".
In this episode, we discuss:
- Why Nova Scotia is an awesome place to live
- What 'all that and a bag of chips means'.
- Podiatry versus Chiropody in Canada; it's like the wild west.
- The problem with having an ego
- Problems hiring podiatrists as a pedorthist
- Why 30% of your success with a patient has to do with psychology.
- Patients only care about getting fixed. They don't care about what you’re called.
- Scarcity versus abundance mindsets.
- The thinking behind opening a shoe store.
- Hiring slow and firing fast - your team has got to be a good fit.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Karey on Facebook and Linkedin.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Dr Nick Fuller is a globally recognised obesity expert from the University of Sydney and Royal Prince Alfred Hospital. He has degrees in exercise physiology, nutrition and dietetics, and a doctorate in obesity and weight management.
He is the resident obesity expert on Channel 9’s Today Show and is the author of three best-selling books on the Interval Weight Loss program.
In this episode, we discuss:
- Main contributors to the obesity epidemic.
- Some people diet themselves heavier.
- Barriers to long-term weight-loss success.
- Your body fights back to gain weight.
- Evidence-based tips to use with the patient for long-term weight-loss.
- Eating from big to small.
- Keto diets and intermittent fasting make bold claims but cannot back it up with science.
- The six principles of the interval weight loss plan:
- You can't fight evolution.
- Reach for nature first
- Full rainbow
- Use chopsticks
- Choose to move
- No blue light after twilight
Television Wants Visual Attention
When you watch a weight loss program on television, the show's goal is to gain visual attention by showing dramatic weight loss and body transformations in quite a short period of time.
Dr Nick Fuller says these shows have got it all wrong, and most people who lose a sizable amount of weight will more than likely put in all back on again, plus a little bit more.
Your body will fight back, and it will win.
Final Tip
You have the ability to educate your patients, friends and colleagues. And when they are educated, they will feel informed and empowered.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Nick at IntervalWeightLoss.com.au.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
Why does someone become a podiatry lecturer and academic? I've often pondered this question. My guest Dr Daniel Bonanno, Senior Lecturer at La Trobe University in Victoria, Australia, openly shares his podiatry journey and sheds some light on the academia world.
I can honestly say I learnt a lot doing this podcast interview, and it was all positive.
Daniel's teaching and research are focused on the effects and effectiveness of foot orthoses and footwear, walking and running biomechanics, and preventing and managing lower limb injuries.
He is currently undertaking some research on the Factors that Influence Basketball Footwear Selection, and he is keen to hear from any adult basketball players of any level, from recreational to elite.
If you would like to take part and help, please follow the links below to a survey he has developed.
- You may open the survey in your web browser by clicking the link below:
Factors that Influence Basketball Footwear Selection
If the link above does not work, try copying the link below into your web browser:
https://redcap.latrobe.edu.au/redcap/surveys/?s=H3P9CX97JR
In this episode, we also discuss:
- How you can become a tutor or lecturer.
- The path or research.
- The enjoyment of watching students develop their skills.
- The challenges of academia.
- How the lecturing team works within the department and curriculum design.
- How the graduating students of 2020 coped with COVID-19 and why it has made them more resilient.
- The Deans of Podiatry Group
- The benefits to the profession for clinicians and academics to work more closely.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com.
Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
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Lindsey Ebbs is from Whitby, in the UK, and she openly admits she is a waffler. Still, she is not just any waffler, as described by her patients; she is an educated waffler. Through waffling, she has begun to etch out a new career path, in addition to her podiatry career, that she never thought possible a year ago.
As Lindsey explains, COVID has made us look at our podiatry businesses differently and how we communicate with our patients. What started as a simple newsletter idea has grown into something much larger.
Today we discuss:
- The art of educated waffling
- Covid and the changes needed to be made in business
- Writing like your having a conversation.
- The evolution of her patient newsletter
- Sharing our podiatry knowledge with other businesses
Showing An Interest
During Covid, Lindsey became interested in what other businesses were doing in her small town to survive.
What she learnt really interested her, so she thought others might feel the same, so she started writing about other businesses in her patient newsletter, and it was very successful.
As podiatrists, we get to chinwag a lot, so we're in a perfect position to hear about what is happening in town.
Invited to Write
The business articles in her newsletter caught the attention of a local tourist publication called The Whitby Guide. Now her articles are published monthly and read by tens of thousands of readers around the world.
Guest Blogging
Lindsey then approached Travel and Trek, thinking they wouldn't have much content about footwear and feet on their website, and asked if they would be interested in her podiatry knowledge, and they said YES.
"As podiatrists, we often forget about the skillset we have, and we need to tell people what we do in as many areas as we can".
The easiest way to get started is to think of all the businesses that could benefit from your knowledge and start contacting them.
You need to put yourself out there, and the worst thing that can happen is they say NO, and it won't kill you.
Final Tip
Look at the businesses around you and look at what they’re doing. Can you help raise their profile? Can your podiatry knowledge be helpful? If it can, connect with them and provide the content.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can contact Lindsey Ebbs at Lindsey Ebbs Podiatry.
If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
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Dr Don Pelto is a podiatrist in Worcester, Massachusetts, USA, and he has developed a unique way of educating his patients with well thought out treatment presentations.
He loves practice management, marketing and being a podiatrist. He has a video interview series called Podiatry Practice Mastery, where he interviews other professionals about their insights and experience in practice and business.
On this episode we discuss:
- The importance of finding what you like doing in podiatry and doing more of it.
- Taking responsibility for our actions and learning from it.
- Patient presentations and how they evolved and expanded by simply using Google Slides.
- Using checklists and frameworks.
- Patient education follow-up using videos, books and other tools.
- Tool - Patient Education Genius
- Creating different pathways of communication.
What is Mastery?
It's a constant and never-ending improvement. It’s not getting to a singular place; it’s a process that you’re always on.
Refining Your Expertise
There are many experts in podiatry, but what if you are also an expert at Youtube, and then in podcasting as well. You are then a special expert within a particular niche.
"Patient presentations take away prejudgment and everyone, therefore, gets the same information".
Communication
It's important to explain to every patient:
- What they have
- Why they have it
- What it will cost in both time and money
And then explain what treatments you would suggest for their specific case.
Question Yourself
At the end of each day, look at your patient list and ask yourself these questions:
- What worked well
- What didn’t work so well
- What would I do differently, and what’s the plan.
When you say I, it means your taking responsibility for the outcome and not blaming others.
Increased Frequency
The more frequently you see a patient, the more chance you have of them following your instructions.
Patients take more action when they are being tracked more closely, so you need to track your patients' progress.
To get patients to take action, you may need to offer them some form of incentives. What the motivation may be is yet to be determined.
Final Tip
Always be learning.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can contact Don Pelto at Podiatry Practice Mastery.
My Next Event - Podiatry Marketing Workshop 2021 Over the past thirty-plus years, I have opened, sold, relocate and taken over more than 20 podiatry businesses, so when it comes to marketing a podiatry business successfully, I know what works, and what's a waste of time and money.
During this 4-hour workshop, I will explain, step-by-step, how I took a small podiatry business with one consultation room from $0 to $402,000 in the first 12-months.
With this information, you will have a competitive advantage over your competitors. For more detail, please visit my EVENTS PAGE.
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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In 2020, Zahava Robinson was pregnant, became a mother, was in labour during her final year podiatry exams and had three major exams two weeks after birth.
When she did her final placement in St Vincent's Hospital, she still had to wake up every hour during the night to feed, yet she still managed to finish her degree, full-time.
And on top of all this, she is now opening up her own podiatry clinic, Bondi Podiatry at Bondi Junction, New South Wales.
Some would say she is a little crazy, but I think she is an inspiration and is an example of what is possible when you put your mind to it.
On this episode we also discuss:
- Why her grades at university improved. Her mum-brain became her superpower.
- The benefits of planning.
- Asking for help and building a support network.
- The importance of getting a balance between work and home.
"Not only did I except the situation of 2020, but I also took control of the situation and made the best of it".
Google Calendar
This is a brilliant tip on efficiency: Add everything you need to get done into your Google Calendar, and your goal is to move it forward and take action.
Don't wait for the next day, get it done now, therefore freeing up time for the future so you can enjoy life more.
“I like things being done yesterday, not tomorrow.”
Final Tip
Enjoy time with your family and your kids. Money is there to have a good life, not the other way around.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can contact Zahava on +61 (02) 8971 1682
My Next Event - Podiatry Marketing Workshop 2021 Over the past thirty-plus years, I have opened, sold, relocate and taken over more than 20 podiatry businesses, so when it comes to marketing a podiatry business successfully, I know what works, and what's a waste of time and money.
During this 4-hour workshop, I will explain, step-by-step, how I took a small podiatry business with one consultation room from $0 to $402,000 in the first 12-months.
With this information, you will have a competitive advantage over your competitors. For more detail, please visit my EVENTS PAGE.
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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Ben Lindsay is a multi-award winning biomedical engineer and co-inventor of the SOLUSHIN - The Faster Shin Splint Treatment medical device. It was developed to help athletes get back to running, pain-free, faster than ever before.
Before pursuing a career in biomedical engineering, Ben was a national medalist in the 50m Butterfly and due to cross-training, a sufferer of medial tibial stress syndrome.
On this episode we discuss:
- The development and research that took place to male SOLUSHIN a reality.
- Load management & strengthening for shin splints.
- How it improves ankle ROM.
- Solushin gives short-term pain relief.
- What they learnt from asking 500+ runners what they would pay to have their shin splints fixed.
- Helping researchers and students commercialise products.
You can order SOLUSHIN directly from their website www.solushin.com, and if you want to contact Ben, you can email him at ben@solushin.com.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com.
My Next Event - Podiatry Marketing Workshop 2021 Over the past thirty-plus years, I have opened, sold, relocate and taken over more than 20 podiatry businesses, so when it comes to marketing a podiatry business successfully, I know what works, and what's a waste of time and money.
During this 4-hour workshop, I will explain, step-by-step, how I took a small podiatry business with one consultation room from $0 to $402,000 in the first 12-months.
With this information, you will have a competitive advantage over your competitors. For more detail, please visit my EVENTS PAGE.
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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Dr Jim McDannald has practised podiatry in both the United States and Canada and gradually shifted careers from podiatry to online marketing over a number of years. This led to digital roles at Rio in 2016 with the Canadian Olympic Track & Field team and fitness technology company, Polar.
After talking with a few colleagues frustrated by bad experiences with digital marketing agencies, he combined his two areas of expertise to start Podiatry Growth.
Now, he helps podiatrists understand their online opportunities and provides digital marketing services.
On this episode we discuss: * His transition into online marketing * Colleagues frustrated with large digital agencies who do not understand podiatry. * Having a digital marketing plan and knowing your ROI * not going with the online-flow because everyone else is doing it.
"You need to measure what you're doing, know what’s going on, and have a baseline of knowledge so online marketing is not a complete blind spot".
Ask yourself these questions: * Who are you? * Who are you treating? * What type of practice do you want? * What type of patients do you like? * What do you want to do most?
After asking good questions, you may find that offline marketing is a better option for your business.
5 Elements of An Online Presence 1. FOUNDATION: You need a strong foundation. It used to be your clinic location, but now it’s your website. Social media is good, but you don't own the content, you need to Pay to Play. After your website, it's important to set up your profile on Google My Business. 2. SEARCH: Both paid and organic forms of search are important. Your goal is to have the best page for the particular topic potential patients are searching for, and you want to keep them on your page as long as possible. Adding a video keeps them on your page longer. 3. REPUTATION: It's important to understand that information about you, and your podiatry business is not just on your website and on your Google My Business page, it’s also on other platforms, so you need to monitor these, especially Google Reviews. 4. COMMUNICATION: Your database of your patients is an untapped educational goldmine. Use educational newsletters to explain the benefits of your practice to your patients. Share information about yourself, your community, it humanises you. Use emails. 5. PROMOTION: It’s a form of advertising, but it's important to do the first four elements. You’ve got to get in front of your ideal patient, and Facebook ads are an easy way of targeting them. In your ads, use photos of you treating your ideal patient. It’s about positioning yourself in that space/area/market as the go-to podiatrist. Use photos, videos, content about that subject on your website and other places.
When you're first starting out in business, you may be doing a lot of shoe-leather marketing, but as you get busier and run out of time, online marketing methods may be more helpful.
Final Tip Don’t try and do everything yourself, get help from others, like a business advisor or coach; you will progress much faster. You need to find a group or groups of people where you can continually learn.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Dr Jim McDannald at jim@podiatrygrowth.com.
This episode was sponsored by PODIUM and to learn more CLICK HERE.
My Next Event - Podiatry MarketingWorkshop 2021 Over the past thirty-plus years, I have opened, sold, relocate and taken over more than 20 podiatry businesses, so when it comes to marketing a podiatry business successfully, I know what works, and what's a waste of time and money.
During this 4-hour workshop, I will explain, step-by-step, how I took a small podiatry business with one consultation room from $0 to $402,000 in the first 12-months.
With this information, you will have a competitive advantage over your competitors. For more detail, please visit my EVENTS PAGE.
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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This episode is not about increasing fees; it's about understanding the value we put on feet. Jonathan Small is a UK podiatrist, and we discuss why the podiatry profession needs to start thinking differently about the value of feet.
If we think differently, so to will our patients.
Thinking differently is not about charging more, it's about valuing what we do, the service we provide, the lives we change, and the long-term benefits to the patient.
What we do as podiatrists and what the patient gains from seeing us holds tremendous value, more than just pain relief. We can give patients their lives back by allowing them to be active and mobile.
Level of Care & Fee Structures
Podiatrists need to value the solutions we have at our disposal. We can provide services far better than any other health profession, and when we provide this service, we need to value it and charge accordingly.
Respect from our patients only comes once we respect ourselves.
Funding Your Fees
You get what you put out. If you do not value what you do, your patients won’t value it either. Undercutting another podiatrists fees is not good for you, your business or the profession.
You may think patients cannot afford what you're really worth, but is that true?
How are they funding and prioritising other aspects of their life? Haircuts, beauty treatments, teeth whitening, eating out all costs money, and people budget for this, so it's important to remember they also budget for healthcare.
Listen to Patients
Podiatry brings value to patients lives. When someone is in pain, they will probably have a money figure in their head on how much they are prepared to pay to have it fixed.
Therefore when we’re setting our fees, how can we determine what is value for the patient?
What's more important to the patient is not the fee you're charging; it's the cost of it not being fixed properly. This is where the patient really suffers.
If you cut your fees too low, you may unknowingly cut time with the patient or short-cut a service.
Clinic Registration Fee
Jonathan introduced a clinic registration fee for all new patients because a lot of work goes into their first visit before they arrived.
If an insurance company can charge an admin fee, why can't a podiatry business do the same? I think it's brilliant!
You Can't Do That
Some podiatrists will say, 'you can't do that', but Jonathan Small has proven you can. And his business is in a small town with a competitor only 50 meters away.
It's simply a change in mindset.
Defining Our Fees
We shouldn’t define our fees based on what we think is valuable to the patient. We think their health is the most important aspect, but time is more important or convenient for some patients.
Can you have an on-time guarantee or more convenient hours and be prepared to charge a premium for this service?
VIP Experience
Can you create a VIP Experience? That's a game-changer. Are you able to give your patients a choice or different service levels?
Car companies do this all the time. They have the basic model, and then there are added extras. They offer extra because they know a percentage will say YES.
It’s then up to the consumer to decide...not you.
Value Perception
It’s all about each visit's perceived value, but not just from the patient; it's also the perceived value from the podiatrist.
What else can and will you do at each consultation to justify the fee you charge. How else can you increase the value of each visit?
"You’re not going to rush through an appointment if you know you're charging more than your competitors".
While your competitors are bulk billing, cutting fees and rushing patients through their clinic in an attempt to make more money, you can take your time with each patient, add value to each consultation, work fewer hours and in the end make more money and have a better reputation.
Respect
If you want more respect from your patients, you need to be charging what you’re worth.
Stop being told by GP's that you should be bulk-billing certain patients. They have no right to tell us (the podiatry profession) what to do.
Reinvest and CPD
When you're making good profits from your business, it's not about taking more holidays; it's about reinvesting back into your business, buying new equipment and providing more services. This helps your patients and your community.
Don't be 'that podiatrist' that's too busy and flat out with patients, who don’t value their feet, which prevents you from attending CPD events and upskilling.
It's All About the Experience
When patients go to a restaurant and eat a high-quality meal, they’re happy to pay $150-$200, and if the service were good, they'd drop an additional $20 tip without giving it a second thought.
We need to be delivering a nice meal experience.
Final Tip
Step away from you being the only opinion on the value of feet and the value of the services you provide for those feet.
Listen to the A-type patients that happily pay your fees and respect the value you provide. Never listen to C's and D's that do not value their feet, do not listen and want the cheapest treatment possible.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Jonathan at Health First Foot & Gait Clinic.
If you want to learn more about Jonathan's short 2-hour course, follow this link to FOOT VALUE.
Jonathan's previous episodes:
Ep 006: Work Smart, Not Harder
Ep 044: Podiatry Success Is A Mindset
Ep 081: Don't Live In The Land of Low Fees
Ep 096: Fear & Comfort Zones
This episode was sponsored by PODIUM and to learn more CLICK HERE.
My Next Event - Podiatry Marketing: Success Leave Clues This marketing workshop is like no other, and when you complete this 4-hour workshop you will have a definite competitive advantage over other podiatrists in your area because you will know what makes a podiatry business successful.
Every successful podiatry business leaves clues, and for the past thirty-plus years, I have been paying close attention and taking note of what successful podiatrists have been doing, and it has nothing to do with your podiatry knowledge.
For more detail, please visit my EVENTS PAGE.
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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Simon Bartold has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries on footwear and clinical biomechanics, and worked extensively with Asics and Salomon, so it's not surprising that his membership group, Bartold Clinical is the go-to sports medicine educational platform for podiatrists and other health professionals.
“Online education sites are a dime a dozen these days, so, if you are about to spend some money, you want to make sure you get the very best!” — Simon Bartold.
On this episode we discuss:
- The amount of hard work that goes into a membership group.
- Why Bartold Biomechanics evolved to Bartold Clinical.
- Delivering quality CPD.
- The importance of finding your niche.
- The frustrations with some research that cannot be applied in a clinical situation.
- Why the only way to know something is to ask the question.
Why the educational landscape has changed
Covid has taught us what you can now do with virtual education. This style of education is growing because you get more bang for your buck.
Conferences will be smaller and more specific, and people will attend because they are interested in the subject.
"At conferences, speakers should be mentors and should be interacting more with attendees after their presentations".
Final Tip
You have to be passionate. You need to have a vision if you want to start your own membership group and you’ve got to dedicate time and a lot of effort.
Simon was also on Episode 004: Developing A Career In Footwear & Biomechanics.
If you have any questions about this episode, please reach out to me at tf@tysonfranklin.com.
This episode was sponsored by PODIUM and to learn more CLICK HERE.
NEXT EVENT: 22 February 2021
Podiatry Marketing: Success Leaves Clues
Mike Luker is a Gold Coast podiatrist who owns Ace Health Centre and MotionX Australian 3D Printing Laboratory, which is the first full-colour 3D printer in Australia.
On this episode, you'll discover, as I did, 3D Printing can be used for more than just orthotics.
We also discussed:
- Understanding how 3D Printing works.
- The benefits of 3D printing
- Less waste
- Better for the environment
- More reliability
- Increased accuracy
- Easier post-processing
- Marketing
- Adding your business logo in the 3D orthotic design.
- Other marketing opportunities
- Cost-effectiveness of 3D printing versus EVA and Poly.
- It's more economical for the podiatrist and provides faster service for the patient.
- The MotionX 3D Scanning App for iPhone
"The biggest challenge with 3D printing is not the technology; it's getting podiatrists to embrace change".
If you have any questions, reach out to Mike Luker at info@motionx.com.au and if you have any questions about this episode, a previous episode, please reach out to me at tf@tysonfranklin.com.
This episode was sponsored by PODIUM and to learn more CLICK HERE.
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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Colin Power owns Power Podiatry in Harvey Bay, Queensland and he is known as The Tai chi Foot Doctor. Colin has successfully incorporated this ancient martial art into his podiatry business and is producing amazing results with his patients.
We've all seen groups of older or alternative looking people in the park early on a Saturday morning going through their super-slow Tai chi movements, but's there's far more to Tai Chi than meets the eye and this episode will definitely enlighten you.
Colin was also my guest on Episode 110: Be Curious, Don't Be A Dick.
On this episode we discuss:
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Two forms of Tai chi based exercises
- Martial version
- Healing version (park version)
- Tai chi as we know it today
- Your understanding of movement
- Tai chi and the elderly
"When working with older people, it's important to reduce the intensity, not don't dumb down the activity so much that they may as well go for a walk".
- Why Tai chi is better for falls prevention than normal exercises.
- Benefits to the neurological system by slowing exercises down.
- Strength and balance - why slowing movements down the muscles must work harder
- The Please Don’t Fall Down Tai Chi Parkinson’s Group.
- Improving functional strength
- Functional range of motion versus flexibility
“We’re not all going to be treating elite athletes, but every person you treat, you can treat like an athlete because they’re all doing athletic movements.”
- The Repulse Monkey - walking backwards with a forward intent. It’s a neurological challenge.
- Bodyweight transition with movement
- Adding Tai chi to your patient instructions will give more adherence and engagement.
- Why you should limit the number of exercises you give patients. (Don't give them 10)
"Not all Tai chi instructors are created equal. Just like there are crap podiatrists, there are also crap Tai chi instructors".
- A simple breathing technique you can do in between patients.
"We should only breathe in and out without a pause when there's a tiger is chasing us".
Final Tip
We need to learn to breathe and to count. Patients do exercises too quickly, but you can slow it down and do it better by breathing and counting.
You can connect with Colin at powerpodiatry@gmail.com and if you have any questions about this episode, a previous episode, please reach out to me at tf@tysonfranklin.com.
This episode was sponsored by PODIUM and to learn more CLICK HERE.
BONUS - Lift Hands Martial Arts Magazine
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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Jesse Cole is the founder of Fans First Experience and owner of the multi-million dollar USA baseball team, the Savannah Bananas.
He is a sort after speaker who promotes the motto "if it's normal, do the exact opposite" and is the author of Find Your Yellow Tux and the host of one of my favourite podcasts Business Done Differently.
On this episode we discuss:
- Asking yourself what business am I in and then what business am I really in?
- Challenging the friction points of your business.
- Learning from outside of your industry and bringing this knowledge back into your industry.
- The importance of having fun - take your work seriously but don’t take yourself too seriously.
"No one gets home and says they met the most professional person today. Instead, they will talk about how you made them feel and what was unique about you and made you stand out".
- Pay attention to every touchpoint with your patients.
- Think about your customer journey and what are the friction points.
"There's nothing worse than someone dropping the F-Bomb about your business. You don't want them to say their experience was FINE".
The 5 E’s
- Eliminate the Friction
- Macro-Friction (Industry Level)
- Micro-Friction (voice mail, innocence’s, etc.)
- Entertain Always - provide entertaining touchpoints.
- Experiment constantly - Your success is a direct function of how many experiments we do per year, per month, per week, per day.
- Engage Deeply
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Empower Action - don’t be afraid to fail.
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Think about what your 2.0 or 3.0 version is of what you currently do.
"10, 20, 30 40 years ago, boring was acceptable, but this is no longer the case."
Ask Yourself
Do you want to have a beer with your business? Is your business fun enough that you want to hang out and have fun? Unfortunately, most businesses are not fun.
What if it did?
Maybe some of this information does not apply to podiatry, but what if it did? How would this change the way you approach your patients or run your business?
Open your mind up to the possibility of doing tungs differently.
Worst Case
If you embrace this new thinking or implement a new idea, you need to consider the worst-case scenario, but sometimes the best thing that can happen is even bigger.
Wear Your T-Shirt
What would it take for people to wear a shirt with your business name on the front...that’s when people feel they belong to something.
Who are you not for?
When you make changes to your business or start delivering what you do differently, there will be people that do not like it and would prefer you to be like everyone else, and that's great. You don't want to be for everyone...that's boring.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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What are you podiatry business plans for 2021? Have you given it much thought or is it going to be a repeat of 2020, and yes I know COVID has been a hurdle but did you know that some podiatry business had their best year?
It didn't happen by accident, they had their best year because they adapted to the current situation and took action.
Now before YOU SWITCH OFF and think SHIT, this is just going to be a sales podcast, hang around for a little bit longer as you may learn a few things.
On this episode, I am joined by:
Carly O’Donoghue – Stepping Out Podiatry (Sunshine Coast)
Chloe Wear – The Woodvale Podiatrist (Perth)
Aadila Dadda – Happy Feet Queensland (Brisbane)
Jasmine Kouch – 2 Right Feet Podiatry (Kilsyth, Victoria)
Trina Goard – Armidale Podiatry (Armidale)
Judi France – Toowoomba Podiatry (Toowoomba)
Jonathan Small – Health First Foot & Gait Clinic (Southam, UK)
The reason I asked them to join me for this particular episode is that they’ve all completed the 12-Week Podiatry Business Reboot and have flourished, and I think it would be beneficial to hear from podiatrists who have gone before you.
No One Knew the Questions
I’d like to point out I have not given anyone these questions to think about first, so I’m not exactly sure what they’re going to say, which I knew would be fun and also produce some very honest answers.
Initial Questions Around Coaching
Q1: - Have you ever been in a coaching program before?
Q2: When you first heard about the 12-Week Podiatry Business Reboot, why did you decide to do it? What was happening or not happening in your business?
We then moved onto discussing specific questions about the content in the 12-Week Program
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WEEK 1: Developing Team Culture– Which was about aligning your team with your own business beliefs and values. And, even if you're a solo practitioner, you still have a team (Accountant etc).
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Q3: Was that a useful topic?
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Weeks 2-5: Covered Systems (Recalls, Reactivation & Incomplete Rx)- There is a difference in how these are used.
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Q4: Most podiatrists have systems, but did this program open your eyes to a few holes that may have existed with what you previously had set up?
We also covered Patient Journeys and Treatment Journeys and how a patient flows through your business and the potential services you may offer.
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Q5: Did this change the way you approached your patients?
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Week 6: We dug deep into finding your Ideal Patient & Niching
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Q6: Did you get more clarity on who your ideal patient was, and the type of podiatry work you should be targeting?
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Week 7: Pre-framing Conversations & Directing the Conversation - Selling without selling.
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Q7: Did this help with your communication?
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Week 8-9: Developing your marketing strategy, creating a Yearly Marketing Plan(Roadmap) and Developing a Daily, Weekly and Monthly Marketing Plan (GPS)
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Q8: Prior to doing the 12-week reboot, did you have a 12-month roadmap for your marketing, or did you just play it by ear?
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Weeks 9-12: Protecting & Developing Your Brand and improving your web presence/website.
- We also discussed understanding the important NUMBERS in your business that really matter, which lead to a concept called Punctuated Equilibrium.
If you've got this far, I’ll explain what is involved in the 12-Week Reboot:
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12 x 1-hour weekly Zoom Meetings: All meetings are recorded and uploaded to a private Facebook Group, so if for some reason you cannot make a scheduled meeting, you can catch up with the recording.
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Q9: Did anyone here miss a meeting?
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Weekly Q & A session via Zoom
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Templates & Frameworks: As we work through each session, templates and frameworks will be uploaded to the FACEBOOK GROUP.
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Q10: Did everyone find them useful?
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Unlimited email questions during the 12-weeks program
- Video tutorials are created for common group questions
To wrap up, if someone has listened to this and they’re sitting on the fence what would be your advice be?
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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On this episode, I am joined by first-year graduates from Australia, the UK and Malta. If you currently employ new graduates or are considering employing new graduates, I would pay special attention and listen to what these nine young podiatrists have to say.
You will be inspired and enlightened.
A big thank you goes out to Jack Eastwood (UK), Kevin Ho (AUS), Stephanie Bain (AUS), Blake Withers (AUS), Megan O'Sullivan (UK), Kainat Ahmed (UK), Eilidh Gardner (UK), Joe Sciortino (Malta) and Hassan Shuker (AUS) for giving up their time and openly sharing their thoughts on the following questions.
- What have you enjoyed most so far as a new graduate?
- Has Covid been a pain in the arse?
- Was there any aspect of podiatry that you found more difficult or challenging than expected?
- When you did your work experience, did you experience both good and badly run podiatry businesses?
- Do you feel the university prepared you for the real world?
- Is there any aspect of podiatry you think the university could have put more emphasis on?
- Where do you see podiatry in the next five to ten years?
In addition to the above questions, there was also some great banter around:
- Valuing ourselves as clinicians
- Enjoying the scope of treatment podiatry provides
- Offering the best treatment options
- Focusing on the patient's feet, not their wallet
Also, if you get the chance, check out StudentPodiatrist on Instagram.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.
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Have you ever considered or been offered the opportunity to buy into an existing podiatry business and becoming a partner? If you have, it’s a huge decision, and there are many things to consider.
My guest, Dr Todd Brennan is a partner in Healthy Feet Podiatry in Tampa, Florida and his former business partner, Dr Leo Krawetz, who was also a guest on this podcast with Todd, Ep 021: YouTube Legends passed away unexpectedly in August of this year at the age of 53.
Leo’s sudden passing is what promoted this particular episode. Not only did I want to pay tribute to the great man, often referred to as the man with the largest smile in the world, but I think Leo’s passing highlighted an area in business partnerships that is often overlooked, the health status of your potential partner.
More often than not, the person buying into an existing podiatry business will be younger than the current owner or owners; therefore, the health status of all partners is an important factor. What happens if…?
On this episode, Todd and I discuss:
- What to look for to make sure it is a good partnership?
- The health of your future partner?
- Things to consider before going into a partnership?
- Defining specific roles and decision making.
- What to look for when buying into a practice.
- The importance of steady growth over sudden growth.
- Why you must get along in the first instance.
- Not sweating the small stuff.
Final Tip
It’s okay to be a high paid associate, but if you want to be a business owner, you need to look at the big picture and be prepared to make certain concessions.
Whether you own 48% or 50% of the business is not as important as understanding the big picture of the partnership, it’s only a 2% difference.
Todd was also on Ep 111 - The Foot Print Hunt with his wife, Leslie.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.
Have you ever considered moving to the USA and doing the DPM program? If you have, it's not for the faint-hearted as my guest will explain.
Dr Rimi Statkus received his Bachelor of Podiatry in 2006 from La Trobe University in Melbourne, Australia. Upon graduation, he moved to Hobart, Tasmania focusing on sports medicine and diabetic limb salvage.
He did this for over 6 years before deciding to move to the US to do the DPM program and advance his surgical skills.
In 2016, he completed his Podiatric Medical degree at Midwestern University in Glendale, Arizona, before moving to Chicago to complete his surgical residency at Rush University Medical Center.
This is where he met Dr Patrick McEneaney, from Northern Illinois Foot & Ankle Specialists, who has also been a guest on this podcast three times:
Ep 108: You Cannot Manage 10 Clinics Yourself
Ep 074: 8 Business Tips During COVID-19
Ep 048: Rapid Business Expansion
Final Tip
"Keep growing and be on a perpetual path of learning."
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.
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Dr Sami Tabib is a podiatrist based in the Dubai and Abu Dhabi in the United Arab Emirates. He obtained his DPM degree from the New York College of Podiatric Medicine, and he always had a goal to take his podiatric skills to the UAE, which he did 18 years ago.
Sami is also the clinical director for the fit feet program at the Special Olympics in the UAE, and more recently he has been appointed assistant clinical professor at the University of Sharjah, College of Medicine.
If you want to connect with Dr Sami Tabib, please visit his website https://dubaipodiatrist.com/
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.
. .
FREE DOWNLOADS:
First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.
12 Secrets to Get More People Through Your Front Door.
Nicola O'Brian is a UK based podiatrist who has suffered Lipoedema for most of her life and on this episode, she openly shares her painful story, which I feel we can all learn from.
Nicola explains how to diagnose lipoedema, why it is often misdiagnosed and confused with lymphoedema and obesity, and the important role podiatrists can play in managing this condition.
Nicole was also on Episode 105 - Cosmetic & Aesthetic Podiatry
Related Article: Dr Karen Herbst
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Nicola at nicolaobrian@loveyourfeet.co.uk.
If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.
. .
FREE DOWNLOADS:
First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.
12 Secrets to Get More People Through Your Front Door.
Drs Todd & Leslie Brennan are podiatrists in Florida, USA and they have written a children's book titled The Footprint Hunt.
On this episode, we discuss the process they went through to write their first children's book, which I think will be one of many. We open the episode discussing how they met in Podiatry School, their romance and the progression of their podiatry careers.
If you want to buy a copy of The Footprint Hunt, it is available on Amazon.
Todd was also my guest on Episode 21: Youtube Legends.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
If you want to learn more about my next 12-Week Podiatry Business Reboot, the Podiatry Business Owners Club on Facebook or Sound Content and learn how to turn your basic blog articles into more exciting audio files, please click on the links.
. . .
FREE DOWNLOADS:
First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.
12 Secrets to Get More People Through Your Front Door.
Colin Power is based in Hervey Bay, Queensland, Australia. After more than 30-years in the podiatry profession, he is still very curious, and he believes curiosity is far more important than passion.
He has had an amazing career both in and out of podiatry, and all this experience has given him a unique approach to how he now treats his patients. In addition to this, he needed to have open-heart surgery at 40-years of age, and this also gave him a new perspective on what is really important.
Colin is a Queensland University of Technology graduate, and I had the great pleasure of getting to know Colin while I was a student back in 1985/86.
"Podiatry gives you a life; podiatry doesn’t have to be your life".
On this episode we discuss:
- Difference between curiosity and passion
- What it's like to burnout
- How to destroy a podiatry business
- Why COVID will test a lot of current business models
- It's not impossible to the good at both MSK and wound care.
- Having an open heart operation at 40-years of age and how that affects your life.
- Going into a tailspin of self-sabotage
- The difference between a business owner and a freelancer
- How podiatry can financially allow you to do other things outside of podiatry.
- Implementing Thai Chi into his podiatry business
"If you don’t design your podiatry career, someone else will do it for you".
- Possibility versus opportunity, there's a big difference.
- Taking a customisable approach to treating your patients. There's no one way to treat a patient.
- Making podiatry fit your lifestyle
- Being prepared for when shit happens because it's going to happen down the track
- Knowing when to pivot and stop fighting
- Why you should make your adversary your best mentor, always ask yourself:
- Why are they thinking a certain way?
- How did they come to that conclusion?
Final Tip
Create value for your patients in every conversation, don't complain about your problems; that's being a dick.
"If your wife left you and your dog died, write a country song, don't dump your problems on your patients".
If you're not passionate about podiatry, it does not mean you’re a failure, as long as you stay curious. If you're feeling imposter syndrome you have two choices, you can choose to fix it, or you can decide to run with it and let it drive you to become better.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com
If you employ new graduates in your podiatry business and you're constantly frustrated by their apparent lack of biomechanical knowledge and clinical application, I think I can shed some light on the problem, and I'm going to play my guitar (poorly) to help explain my thinking.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com
Dr Patrick McEneaney has grown his podiatry empire from three clinics to ten clinics in less than twelve months, and he has done it during COVID-19. Who Does That? One thing he has learnt is you cannot manage ten clinics yourself.
Dr Patrick McEneaney is the owner of Northern Illinois Foot & Ankle Specialists and was my guest on Ep 048: Rapid Business Expansion, (Nov. 2019), and Ep 074: 8 Business Tips During COVID-19, (April 2020).
In addition to his ten clinics, he also employes 17 podiatrists with a total team of 73.
On this episode we discuss:
- How he has managed to grow his business during COVID
- The thought process behind this progression of growth
- How he finds good doctors and then finds the clinic
- Identifying patients that should be coming back for further treatment
- Why you need to know your numbers. Not just what comes in, but how quickly accounts are being paid.
- Why you need to connect with your patient
- The importance of good communication. It's about drawing people into your conversation.
- Why patients need to express themselves even if it has nothing to do with the problems.
- We are not just diagnosticians.
- Speeding through the consultation is not good for your business.
- Why you can't manage ten clinics, you have to trust your team and let things go.
"Every time they make a decision, even if you don’t like the way they went about it, you’ve got to trust the end result is how you want it to be".
Final Tip
When you’re interviewing someone you’ve got to have a gut feeling they are a good fit. Hire them, pay them well and make sure you make time to train them properly.
If you have any questions about this podcast episode or you have ideas for future episodes, please email me at tf@tysonfranklin.com.
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
This is part two of a conversation I had with a group of podiatry students from Australia, the UK and the USA. If you missed part one (Episode 106), make sure you go back and have a listen.
On this episode, I asked one specific question. Where do you see the podiatry profession in the next five to ten years? If you're an employer, I think you'll be interested in hearing their answers, which revolve around respect, imposter syndrome, niching down and where technology fits into our future.
My podiatry student guests include: * Sarah Cox - Charles Stuart University (AUS) * Josh McGill - La Trobe University (AUS) * Ektaa Vadgama - University of Northhampton (UK) * Emily Reaney - University of Huddersfield (UK) * Amarilys Montalvo - Barry University (USA) * Yona Mizrahi - California School of Podiatric Medicine (USA) * Diksha Mohapatra - California School of Podiatric Medicine (USA)
Also, Yona and Diksha are the hosts of a successful Instagram page @thedpmjourney and Youtube channel TheDPMJourney. And Ektaa also has a Youtube channel Ektaa Vadgama, and I was also a guest on her show. The episode is titled the Tyson Franklin Interview.
If you have any questions about this podcast episode or you have ideas for future episodes, please email me at tf@tysonfranklin.com.
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
On this episode, I talk with a group of podiatry students from Australia, the United Kingdom and the United States of America. The students studying podiatry right now are the future of our profession, so all of us need to understand how they think and how they view the profession they have chosen to become a part of.
The full podcast recording is well over 90-minutes, so I decided to break it easier to digest by breaking it into parts one and two.
The questions I asked on this episode are:
Q1: What areas of podiatry do you like most and why?
Q2: How important do you think social media is in podiatry?
If you're a current podiatry business and you're considering employing a new graduate soon, I think you'll find their answers very insightful.
My podiatry student guests include:
- Sarah Cox - Charles Stuart University (AUS)
- Josh McGill - La Trobe University (AUS)
- Ektaa Vadgama - University of Northhampton (UK)
- Emily Reaney - University of Huddersfield (UK)
- Amarilys Montalvo - Barry University (USA)
- Yona Mizrahi - California School of Podiatric Medicine (USA)
- Diksha Mohapatra - California School of Podiatric Medicine (USA)
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Nicola O'Brian is from ESSEX in the UK, and over the past 20-years she has specialised in Aesthetic treatments, initially coining the phrase “Cosmetic Podiatry”.
To be perfectly honest, Nicola hated the idea of Cosmetic Podiatry, in fact, she would be totally offended if a patient even asked about cosmetic podiatry because she was a qualified health professional and health professionals don't do that sort of thing.
However, life has a way of putting our egos in check and out of financial necessity, Nicola was forced to temporarily undertake a small amount of cosmetic podiatry work to make ends meet.
Little did she know this would take her on an amazing 20-year journey. Not only did she initially Double Her Income, since then you can add another zero, that's also how successful this career pivot has been.
She now supports practitioners to learn contemporary skills to generate increased practice revenue with a range of innovative workshops & CPD courses, such as The Lacuna Method for fungal Nails, Medi-Ped & Pedisafe Nail reconstruction. For more details, you can visit her website www.lyfcpd.com.
"Don’t give up and you need to think outside the box. Be a little creative and don’t be frightened to experiment. If someone says you can’t do something, do not listen to them".
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Nicola at nicolaobrian@loveyourfeet.co.uk.
Podiatry Business Coaching
If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Jay Henderson is the author of The Ultimate Guide To Hiring Superstars. His company Real Talent Hiring, is dedicated to helping employers take the guesswork out of people performance using the Real Talent System—the only objective metric system of its kind in the world.
He has a passion for sports psychology and high-performance training, and he takes a scientific approach that measures how people think and how they make decisions. In contrast, most evaluations are use behaviour tools.
Understanding how your potential hire thinks and makes decisions is THE key difference in hiring accuracy, training and team development… ultimately, leading to your success.
On this episode we discuss:
- People don't take action until they make a decision, and you can't decide until you analyse what you perceive around you.
- The order is Perception, Analyses, Decision, Action.
- As we get older, we become more mature, but our biases are relatively unchanged. Think of family members who have never changed since you've known them.
- Employing people is no different. You cannot change employees; in fact, they can become worse over time as they get more comfortable.
- Why your brain won't let you be someone you are not, but you can change your self-image. It's like dipping a blanket in a dye; you may need to do it several times until every fibre has taken on the new colour. And some reapplication may be required.
- Why comfort zones are comfortable
"Think of your mindset like a rubber band stretched upwards and downwards between your hands. It can snap back down to your reality, where you are now because that's where you're comfortable, or your current reality can snap up to your vision. The one that wins is the one that's most dominant in our minds and emotions".
- The power of visualisation, in sport and life. Visualisation is like dipping the blanket.
- The role dissatisfaction plays in snapping you up towards your vision.
- Why hiring the wrong person can damage your whole team.
- When it comes to employing someone, you should do it the same way you would market your business looking for the ideal patient.
- Why you need to have a careers page on your website, you should always be in recruitment mode.
Final Tip
It's really important that you value yourself. Give yourself the gift of taking care of the important things in your business, and do not hire sub-par team members.
"How we think about ourselves is reflected in how we run our business."
And on a final note, stop telling yourself the story that there's no one available or there are no good people to employ. This is a negative mindset.
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Jay Henderson at jay@realtalenthiring.com and don't forget if you sent Jay an email you can request free templates, just put Perfect Gift in the subject line.
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Dr Sanjay Sharma is from Bangalore, INDIA, and he is the founder and medical director of FootSecure, a chain of podiatric clinics in India, enabling access to quality foot and ankle care for the 1.2 billion population.
The India Today Group awarded FootSecure the Best Podiatry Clinic Chain.
On this episode, we discuss the complicated road to becoming a podiatrist in India. Sanjay first completed his Masters in General Surgery and then pursued further studies in Podiatric Surgery in Arizona, USA.
His interest was sparked after meeting Dr David Armstrong at a conference.
Dr Sharma is one of the few Podiatric Surgeons practising in India, and his main field of work is in Diabetic Foot Wound Management and Sports Injuries in the Foot.
At present, he has also trained more than 500 doctors in Diabetic Foot Management.
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect directly with Dr Sanjay Sharma at sanjay@footsecure.com
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Dr Cam Wareham has worked in the area of Podiatric Medicine and Surgery for over 25 years, and he has worked across three countries, New Zealand, Australia, and the United Kingdom.
His career started in MSK and sports podiatry in Canberra, and even though he did enjoy it, he could not kick the bug and excitement of becoming a podiatric surgeon.
He honed his craft in the National Health Service in the UK, and even though some podiatrists would say he has been lucky, I would say when you work 60 - 70 hours per week for multiple years luck is not a factor.
On this episode we also discuss:
- Why he moved to the UK and worked in the NHS
- Chasing the surgery dream
- By working long hours, you make your own luck.
- Why you sometimes need to buy a round of drinks
- We’re not medical practitioners, but we are medically-trained
- Changing your mindset - You are an educated practitioner.
- Why you are not just a podiatrist. You would never hear a dentist never say I’m just a dentist
- Empowering the podiatry profession
- Medical law - A patients idiocy is only part of your defence
"There’s something about keeping your patients close and keeping the ones with complications even closer".
Final Tip
When you see new advances in Podiatric Medicine never stop learning and embrace everything you can. You may not need it today, but tomorrow it could change your practice.
If we stand still, we go backwards, so embrace the idea of improving your skillset.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com.
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
David Mullens is a Podiatric Surgeon and Californian health care attorney. On this episode, we cover some simple tactics every podiatrist should be using to protect themselves from insurance companies, and also how to avoid getting taken to the cleaners legally.
All podiatrists, regardless of country, face similar legal issues, and it's essential to understand how to validate your treatment.
Four Questions When Charting
- What was wrong with the patient
- What did you do?
- Why did you do it?
- What are you going to do?
Take Photos
When patients problems are visual, you should be taking before and after photos and storing them in the cloud for future use, if needed.
File each photo using the patients' initials, the date and insurance number if you have it.
Overservicing
Most podiatrists are cheating themselves by under-utilising item numbers/codes because they have a fear of insurance company audits.
Did you know many insurance companies have a room full of lawyers and health professionals on their payroll to try and intimidate you?
If you can justify your treatment, don't be concerned if you're using an item number/code more than your peers, it may be a reflection of the type of services and treatment you offer.
Final Tip
Don't do things that you know are over your head. No one has ever got in trouble for referring a patient to someone more skilled in a particular area.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with David at ddmullens@gmail.com, and on Linkedin at David Mullen, DPM.
David is also the author of "How to Win Medicare Appeals", available from the American Bar Association and Amazon.
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
This is Episode 100, and I want to thank every guest who has openly shared their stories, wisdom and podiatry experiences, and also every person that has listened to an episode and contributed to the 50,000 plus downloads.
On this podcast, I'm also sharing a slightly edited version of a recent webinar titled, Why Niching Is The Future of Podiatry Post Covid-19.
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
WARNING: This episode will motivate and inspire you. Dr Richard Chasen is the owner of The Lower Limb Clinic in Melbourne, Victoria and I'm not sure if his wisdom and guidance come from his teachings as a Rabbi or his 40 plus years in Karate. Richard is officially the first Black Belt Rabi on the podcast.
On this episode, we discuss why podiatry is the best profession to be in, the business of podiatry and what it may look like in the future.
Show Notes - TBC
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Michael Stephenson is a private practitioner based in Glasgow, Scotland. Before studying Podiatry, Michael was a qualified Ski Instructor and then worked in outdoor retail where he gained an interest in helping people find solutions for painful feet which led to him studying Podiatry.
He is also the brains behind the Facebook Page Tomorrow's Podiatry and Tomorrow's Podiatry Awards. Michael is currently the Chair of the Glasgow Branch of The College of Podiatry and Deputy Professional Editor of the societies magazine, Podiatry Now.
On this episode we discuss:
- His transition from the world of skiing into podiatry
- How his retail experience taught him how to listen to the client's needs
- Why you need to change the way you deliver content
- Tomorrow's Podiatry Awards
- The advantages of working with students
- Creating communities of learning and developing a new culture in podiatry.
What does digitisation mean?
It's not creating a PDF copy and putting it online. It's about taking content and understanding what your reader is doing.
Readers will interact differently on their mobile compared to their desktop. No one will read 2000 words on their phone.
You may have an hour-long conversation recorded on video and audio, but there are only a few minutes that are important to someone, so you've got to deliver it in a way that works for them.
"The people that will shape the profession are the people coming into the profession now, not the people that have been here already for 25 years".
Final Tip
If you're bored in podiatry go and learn something new, it will keep the passion going.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Michael on Facebook at Tomorrow's Podiatry.
Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Dr TJ Ahn is a first-generation Korean who immigrated to America alone when he was only 19 without any connections or ability to speak English. He called Tennessee home initially where he studied Computer Science and Business, before eventually moving to Chicago to study podiatry, which is where he still lives and practices podiatry.
In addition to running his podiatry business, he is using his experience and business knowledge to help other colleagues build their dream private practices at TJ Ahn Coaching & Consulting.
On this episode we discuss:
- His love of Aikido and how this was an essential step towards his podiatry career
- The importance of connection
- Teachers and Mentors help knock off the bad edges.
- What we do and who we are are not the same thing.
- Being an Experimentalist
- The power of Adaptability
- Why he was going to quit podiatry between 2012 - 2014
- How his mindset changed between 2014 - 2016. "You're worth far more than an insurance company says you are".
- Increasing your podiatry service to a concierge level
- Reactivating your existing patients is more important than trying to get new patients
- Strategy & Tactics
- The Force of Average
- Social bullying
- Find a niche, get good at it and defend it
"Most podiatrists are too focused on revenue instead of focusing on profit. Would you prefer 20% of one million dollars or 45% of half a million dollars."
4-Step Plan to Follow
- Tweak your mindset
- Find your niche
- Have a solid marketing strategy and tactics in place
- Adjust your practice systems
If you follow these four steps, you'll have crazy business profits and victory.
"When you wake up tomorrow are you going to be a better version of yourself, the same version, or a worse version? You decide."
Take Action
When you focus on an attainable goal and on the implementation required, meaning you take action to make sure the small tasks get done, you're heading in the right direction.
Creating a habit of getting small tasks done every day, towards the big goal, will make you feel good and alive.
FREE BOOK OFFER
Dr TJ Ahn has written a book called Opt-Out, and you can obtain a free by following this link optoutbook.com, all you need to do is pay for the postage...BARGAIN!!!
Dr Ahn also has a private Facebook Group called Podiatry Profits, and a podcast called the Podiatry Profits Podcast.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Jonathan Small is a UK based podiatrist, and today we discuss why many podiatrists fear stepping out of their comfort zones, not realising that this avoidance is forgoing their long-term career and business success.
It's not normal to say, "I want to make myself uncomfortable", but when you're making decisions about your podiatry business that you think is making you happy now, will this decision still make you happy in years to come?
Setting Your Fees
Moving out of your comfort zone is not just about acquiring new skills or trying new things. Are you setting your fees within your comfort zone? And are you aware that the fees you set NOW may affect what you can and cannot do in the future?
If you're telling yourself that you're happy with the fees that you've set, you've already settled back into your comfort zone. Your fees should always make you slightly uncomfortable.
Desensitisation
You will overcome your fear by doing what makes you uncomfortable repeatedly. The more often you do it, the more comfortable you'll become, and eventually, you'll be desensitised.
It's all about repeating the process.
Avoiding Danger
Most people stay in their comfort zone because they want to avoid danger, it's in our DNA to keep safe, but most of the things we're trying to avoid will not kill us and are completely safe.
"If you're not sure about doing something, find someone that has already done it and learn from them or be inspired".
Green & Growing
You have a choice to be green and growing or ripe and rotting, and growth only comes by getting out of your comfort zone.
Growth is where the good stuff is.
Marketing & Sales
Saying you're not into marketing and sales is an excuse. Be honest with yourself and admit it makes you uncomfortable. So, it's not that you're not into marketing and sales, it's just that you have not yet acquired the skills.
"You need to understand that you're not going to get it right straight away. There's a whole journey to get to your destination".
10 Habits of Happy People
- More family and friends time
- Don't respond to negativity
- Do work that brings joy
- Read and write more
- Give without expecting to get
- Stay teachable
- Forgive first
- Show gratitude
- Speak the truth
- No sense of entitlement
Final Tip
If you step out of your comfort zone in your personal life, it will reflect in your business life. Take up a new hobby, start something new that is going to give me some pain. It will have a knock-on effect.
Jonathan's previous episodes:
Ep 006: Work Smart, Not Harder
Ep 044: Podiatry Success Is A Mindset
Ep 081: Don't Live In The Land of Low Fees
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Jonathan at Health First Foot & Gait Clinic.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Nicky Jurd is the co-owner of Precedence, a website development company based in Cairns, Australia, and her company employees over 20 socially awkward, yet incredibly talented website designers and programmers.
But Nicky openly admits that the coffee machine is still the hardest working and most loved employee.
On this episode, we talk specifically about podiatry websites and discuss:
- Why many websites are unloved and therefore, underwhelming.
- Why a website needs a minor upgrade every 2-years and major upgrade every 5-years
- How to tell if your website is like off milk
- How an old website looks old, and this reflects on the business
- The changing trends in website design
The 3-Elements to a great website
-
- A Good Brand: Your brand is the starting point of making an excellent website. There needs to be consistency among the brand. Has your logo changed and your colours outdated? Does it need to be refreshed before you start your website?
- Good Web Photos: Modern websites have outstanding web photos, and they are usually taken by a professional. Many podiatrists use stock images, and they never look right. Photos speak to trust.
- Good Copy: The best websites always have good copy, usually written by a professional or by someone who writes a lot. Copy needs to answer the fundamental questions the patient wants to know before coming to visit you, and it can be vastly different depending on their condition, demographics, etc.
If you look at the three elements to have a great website, they are all marketing, which is why you need to work with a website company that understands marketing, not just the technology. The tech that makes it all work is the least important.
Final Tip
Everyone should Google their name and be aware of their online reputation.
If you have any questions after listening to this podcast, please email me at tf@tysonfranklin.com or contact Nicky Jurd by just Googleing her name.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Alex Murray is a Canberra based Podiatrist working in private practice and the founder of the website Making Sense in Podiatry. He's passionate about helping other clinicians make sense of evidence and clinical practice with a core philosophy of exploring the complexity of human beings, embracing the uncertainty of clinical practice, and avoiding overly reductionist thinking.
He has experience with both national and international athletes and recently transitioned to focusing primarily on helping the general population, and local athletes manage their pain and achieve their goals.
On this episode we discuss:
- The paradigm shift and changing the ways we think about not only our failures but also our successes.
- Reductionism & Complexity
- Guided problem solving: why different problems can be managed successfully in many ways
- Having more treatment options make us better.
- Pain Management and managing athletes.
- Patient beliefs and previous experiences will determine their behaviours.
- The long-term benefits of understanding and listening to your patient's goals and how to encourage them back into their activity
"Reassurance is a great pain killer."
Final Tip
Listen: You need to listen before you begin to educate your patient. If you listen, you'll know everything that you need to address. You'll know what the patient's goal is, and you can take that information and apply it to them.
With listening, we'll know what they're looking for, expecting, and what makes them fearful. Only then can we can reassure our patients.
Reflective Listening: Reflect what they're saying, so they can either correct us or agree with us. There needs to be a sense of collaboration.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can contact Alex Murray via his website Making Sense in Podiatry, or his Facebook Page.
You'll find a list of Alex's Reference Articles at the bottom of this page.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
ALEX'S REFERENCES
THE ESSENTIAL PAIN PAPER
Moseley, G. L. (2007). Reconceptualising pain according to modern pain science. Physical Therapy Reviews, 12(3), 169-178. doi: 10.1179/108331907X223010
Pain papers:
Atlas, L. Y., & Wager, T. D. (2012). How expectations shape pain. Neuroscience Letters, 520(2), 140-148. doi: https://doi.org/10.1016/j.neulet.2012.03.039
Hainline, B., Turner, J. A., Caneiro, J. P., Stewart, M., & Lorimer Moseley, G. (2017). Pain in elite athletes—neurophysiological, biomechanical and psychosocial considerations: a narrative review. Br J Sports Med, 51(17), 1259-1264. doi: 10.1136/bjsports-2017-097890
Harvie, D. S., Broecker, M., Smith, R. T., Meulders, A., Madden, V. J., & Moseley, G. L. (2015). Bogus visual feedback alters onset of movement-evoked pain in people with neck pain. Psychol Sci, 26(4), 385-392. doi: 10.1177/0956797614563339
Rio, E., Moseley, L., Purdam, C., Samiric, T., Kidgell, D., Pearce, A. J., . . . Cook, J. (2014). The pain of tendinopathy: physiological or pathophysiological? Sports Med, 44(1), 9-23. doi: 10.1007/s40279-013-0096-z
Testa, M., & Rossettini, G. (2016). Enhance placebo, avoid nocebo: How contextual factors affect physiotherapy outcomes. Man Ther, 24, 65-74. doi: 10.1016/j.math.2016.04.006
Understanding complexity/complex systems theory:
Bittencourt, N. F. N., Meeuwisse, W. H., Mendonça, L. D., Nettel-Aguirre, A., Ocarino, J. M., & Fonseca, S. T. (2016). Complex systems approach for sports injuries: moving from risk factor identification to injury pattern recognition—narrative review and new concept. Br J Sports Med, 50(21), 1309-1314. doi: 10.1136/bjsports-2015-095850
Stern, B. D., Hegedus, E. J., & Lai, Y. C. (2020). Injury prediction as a non-linear system. Phys Ther Sport, 41, 43-48. doi: 10.1016/j.ptsp.2019.10.010
Biopsychosocial model of health
Engel, G. L. (1977). The need for a new medical model: a challenge for biomedicine. Science, 196(4286), 129-136. doi: 10.1126/science.847460
Engel, G. L. (1980). The clinical application of the biopsychosocial model. Am J Psychiatry, 137(5), 535-544. doi: 10.1176/ajp.137.5.535
Muscloskeletal Pain/Injury:
Caneiro, J. P., Roos, E. M., Barton, C. J., O'Sullivan, K., Kent, P., Lin, I., . . . O'Sullivan, P. (2020). It is time to move beyond ‘body region silos’ to manage musculoskeletal pain: five actions to change clinical practice. Br J Sports Med, 54(8), 438-439. doi: 10.1136/bjsports-2018-100488
Lewis, J., & O’Sullivan, P. (2018). Is it time to reframe how we care for people with non-traumatic musculoskeletal pain? Br J Sports Med, 52(24), 1543-1544. doi: 10.1136/bjsports-2018-099198
Lin, I., Wiles, L., Waller, R., Goucke, R., Nagree, Y., Gibberd, M., . . . O’Sullivan, P. P. B. (2020). What does best practice care for musculoskeletal pain look like? Eleven consistent recommendations from high-quality clinical practice guidelines: systematic review. Br J Sports Med, 54(2), 79-86. doi: 10.1136/bjsports-2018-099878
Shared Decision Making:
Hoffmann, T. C., Lewis, J., & Maher, C. G. (2020). Shared decision making should be an integral part of physiotherapy practice. Physiotherapy, 107, 43-49. doi: https://doi.org/10.1016/j.physio.2019.08.012
Clinical Decision Making:
Simpkin, A. L., & Schwartzstein, R. M. (2016). Tolerating Uncertainty - The Next Medical Revolution? N Engl J Med, 375(18), 1713-1715. doi: 10.1056/NEJMp1606402
Walton, D. M. (2019). The critical skill of asking why? An endorsement of critical reflection in physiotherapy research and practice. Musculoskelet Sci Pract, 41, iv-v. doi: 10.1016/j.msksp.2019.04.005
Zou, K., Wong, J., Abdullah, N., Chen, X., Smith, T., Doherty, M., & Zhang, W. (2016). Examination of overall treatment effect and the proportion attributable to contextual effect in osteoarthritis: meta-analysis of randomised controlled trials. Ann Rheum Dis, 75(11), 1964-1970. doi: 10.1136/annrheumdis-2015-208387
Communication:
Soklaridis, S., Hunter, J. J., & Ravitz, P. (2014). Twelve tips for asking and responding to difficult questions during a challenging clinical encounter. Med Teach, 36(9), 769-774. doi: 10.3109/0142159x.2014.916782
Zolnierek, K. B. H., & Dimatteo, M. R. (2009). Physician communication and patient adherence to treatment: a meta-analysis. Medical care, 47(8), 826-834. doi: 10.1097/MLR.0b013e31819a5acc
Kieran Carew specialises in CADCAM technologies and postural biomechanics and is the Director of Foothealth UK Ltd. During the COVID-19 pandemic, he developed Pathology Based Orthotics, which is an alternative to custom-made orthotics and perfect for podiatrists using Telehealth.
How his story began Kieran Carew has always had a passion for sports and fitness, and it was his sporting passion that introduced him to the podiatry profession. While playing Hurling, he developed severe shin splints, and his doctor referred him to a podiatrist.
After his initial assessment, the podiatrist prescribed orthotics.
Kieran openly admits he had no idea what a podiatrist was and when he was first handed his orthotics he felt violated. How could something that looked just like a shoe-innersole cost so much?
Well, to his surprise, the orthotics cured his shin splints. Because of his engineering background, he needed to investigate further how a simple-looking device could have such a dramatic, positive effect on his lower limb biomechanics.
On this episode we discuss: * Plastic engineering * Cadcam and 3D printing * Why orthotics are only part of the solution * What are Pathology based orthotics? * Visit your lab and observing their orthotic manufacturing process. * Why he started weekly webinars: To register and learn more send an email to info@foothealth.eu
"The success of an orthotic is not how you make the orthotic; the key driver comes from the knowledge of the practitioner and how they share that knowledge with the lab."
Final Tip Update your knowledge. Not every MSK or Biomechanical problem needs orthotics; you can influence change through exercises, and not every orthotic need to be custom-made, sometimes a simple over the counter device is all that is required.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can contact Kieran at info@foothealth.eu
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS. I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 067: Dr Emily Splichal Barefoot Function & Barefoot Science
Ep 092: Sarah-Jane Walls is The Posture Pod
Facebook Page & Group Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and the place where I will be adding my video marketing tips.
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding my guests.
If this podcast episode does not get you fired up, I think you may need someone to check your pulse and make sure you're still breathing.
Sarah-Jane Walls, aka SJ The Posture Pod is a Scottish Podiatrist who owns TYPP - The Yoga & Pilates Place. Before obtaining her podiatry degree, she was a qualified Pilates Teacher and Sports Therapist with over 20 years experience of physical therapy in rehab - helping her clients Move, Feel and Look Amazing.
And now she is combining all this knowledge with her newfound skills as a Podiatrist.
On this episode we discuss:
- Why she is a Purple Cow
- She runs like Forest Gump but still represented Scotland.
- Getting her first degree in hotel management
- How a sporting injury lead her into Pilates
- Opening the first and largest full equipped Pilates Studio in Scotland and the United Kingdom 2012
- Why she decided to pivot her career into podiatry
- Why the scope of practice in podiatry got her excited
- Thinking outside the box is beneficial for making your career more exciting and financially rewarding.
- The importance of content marketing. You need to answer the questions your patients are searching for
- Find what excites you and gets you out of bed in the morning.
"The skills we have as podiatrists are like no other health professional".
Broaden Your Skills
The only way you can better serve your patients and educate them is by broadening your skills in and outside of podiatry.
Learning more about content-marketing and course creation helps serve your clients and also develops another revenue stream without having to have the patient directly in front of you.
Current free course - Posturemeperfect.co.uk
Final Tip
Be happy in what you do and if you're not happy, do something about it, there are people out there who are willing to help and guide you.
Be prepared to do something bold and big enough that it scares you a little.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Sarah-Jane Walls on Facebook: https://www.facebook.com Instagram: https://www.instagram.com/sjwalls/ or Twitter: https://twitter.com/sj_walls
Facebook Page & Group Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos.
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.
- Marketing - You need to have a proper, well thought out strategy
- Systems - You need systems that will support both your marketing and your team.
- Team - You need to develop a culture that makes your life easier, not harder
- Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 067: Dr Emily Splichal Barefoot Function & Barefoot Science
Ep 072: Talysha Reeve Career Benefits of Non-Traditional CPD
Paul Thompson is the owner of three podiatry businesses, Leisure Coast Podiatry, Berry Podiatry and Illawarra Sports Podiatry, which incorporates Synergy Kids Podiatry.
Paul has a particular interest in treating children and works with specialised Physiotherapists and OT's, which has helped lift his knowledge and enthusiasm for this specific area of podiatry.
On this episode we discuss:
- Why he has three podiatry businesses
- Why treating children is such a rewarding endeavour.
- The enjoyment Paul gets from following a child's progress long-term.
- Why kids are like plasticine
- The benefits of asking patients the type of treatment they have received from other health professionals and learning from it.
"Every patient that you see and treat should be considered as part of your CPD."
"Most of us have basic knowledge on how to treat most foot conditions, but sometimes it's about how to you the patient that makes a big difference."
Final Tip
Podiatry is not an exact science. Don't be afraid to ask questions and try something new. Everything is changeable; every modification is changeable; you just need to have a go.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com
Facebook Page & Group Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos.
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.
- Marketing - You need to have a proper, well thought out strategy
- Systems - You need systems that will support both your marketing and your team.
- Team - You need to develop a culture that makes your life easier, not harder
- Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 080 - Brain 4 Feet, You Need To Think
Claire Farquharson will be the first person to tell you that she is not an Instagram expert; however, she has found a way to make Instagram work for her and her career as a podiatrist.
In 2018, she started a little Instagram page and blog @_ThePod with the hope of changing peoples perceptions on podiatry as a profession. She loves art, design, fashion and podiatry, and I could not see why they couldn’t all co-exist together on one social page.
On this episode we discuss:
- Why she is helping people change the way they look at their feet and the stigma attached to podiatry.
- Social media as a platform to educate, inform and inspire both patients and other health professionals
- Finding your angle on social media
- How to make podiatry more aesthetic, trendy and relevant
- Your profile does not need to be attached to a specific location or business name.
- The subtle art of sharing your podiatry message
"People don’t want to see ingrown toenails pop up in their newsfeed."
Final Tips
- You will learn what works from your previous posts, and you will evolve.
- You cant be relatable too soon too quick; you need to gain your follower's trust.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Claire @_ThePod on Instagram.
Facebook Page & Group Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos.
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.
- Marketing - You need to have a proper, well thought out strategy
- Systems - You need systems that will support both your marketing and your team.
- Team - You need to develop a culture that makes your life easier, not harder
- Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep: 079 - Grant Duong From Good to Great
Every month I like to share a legend who is not a podiatrist. On this episode, I want to introduce you to my Mindset Coach, the person who has helped me keep my head screwed on and focused on the tasks that matter most, Deb Johnstone, from Transformational Pathways Australia.
If you want a thriving podiatry business or career, I believe you will do it faster by having a podiatry business coach to help with marketing, systems, teamwork and diary management. However, it all begins by having a positive mindset.
On this episode we discuss:
- Common mindset obstacles and blocks
- Lacking in confidence
- Why fear may present as stress, anxiety, or denial
- Procrastination: we do tend to do things that feel the easiest and put off things that create discomfort or boredom.
- Pain Pleasure Model
- Fear of Success: With success, there comes a lot more responsibility, and we start to stand out. Fear can lead to a fear of being judged by others.
- Building believe and confidence
Final Tip
What goes on in our subconscious mind can trip us up. Anything is possible when we explore what is holding us back.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com
Or you can connect with Deb Johnstone at debjohnstone.com.au and book a 30-minute complimentary clarity session. Facebook Page & Group Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos.
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.
- Marketing - You need to have a proper, well thought out strategy
- Systems - You need systems that will support both your marketing and your team.
- Team - You need to develop a culture that makes your life easier, not harder
- Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 044 - Jonathan Small Podiatry Success Is A Mindset
Dannielle Slager doesn't just like ingrown toenails, it's an area of podiatry she is hugely passionate about, and she has made it her sole focus where she currently works in Melbourne.
Before finding her employer in Melbourne, Dannielle left the profession and decided to work in retail because she didn't like all aspects of podiatry. She sat on the sidelines until the right position presented itself, and fortunately, it did.
On this episode we discuss:
- Why she quite podiatry
- Finding your passion in Podiatry
- Why you need inspiration with what you do each day
- Why treating ingrown toenails is so enjoyable.
- Cosmetic Tattooing
- Why you should be playing to your strengths
"As a new grad, you don't know what you like and don't like initially, and your thinking can change".
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com
Or you can connect with Dannielle Slager on Facebook at Brow And Beauty Suite and on Instagram @browandbeautysuite
Facebook Page & Group Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos.
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.
- Marketing - You need to have a proper, well thought out strategy
- Systems - You need systems that will support both your marketing and your team.
- Team - You need to develop a culture that makes your life easier, not harder
- Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 072 - Talysha Reeve Career Benefits of Non-Traditional CPD
022 - Jackson Tisdell New Grad Tips From A New Grad
Dr John Guiliana has had a unique career path, moving from Pharmacy to Podiatry and eventually into Healthcare Management with NEMO Health.
Right now, during COVID-19, he has been assisting podiatry business owners across North America to move through the Fear, Learning and Growth Zones, and helping them understand how they can have lower patient volumes, yet still, enjoy improved profits.
On this episode we discuss:
- How a D+ student found his intellectual groove
- Why he decided to leave Pharmacy and become a Podiatrist
- Nemo Health - A Practice Improvement Company
COVID-19
Covid-19 has affected everybody, on both a business and personal perspective, and it has been global.
Fear, Learning & Growth Zones
During this pandemic, it's essential to get out of the Fear Zone, move through the Learning Zone, and eventually get into the Growth Zone
You need to learn how to maintain profitability in your business with lower patient volumes, and some podiatrists will come out of the pandemic in a better than when they went in.
It's about learning to do more with less.
Why is there is a low patient volume?
Patients are also going through the three zones of fear, learning and growth.
There is also the Paradox of Thrift - which occurs when you have people that have been economically hurt, and because of this, they become more thrifty with where and when they spend their money.
Cash flow is the key right now for every business. Getting paid faster and being more careful where you spend your money, only then can you work on profits.
"The actions you take right now are going to help you with the long-term profitability of your business."
Action Steps with Lower Patient Volumes
- Spend time reinventing your practice:
- Go through your policy and procedure manuals.
- Engage and collaborate with your staff and be a leader, and remove those team members that will not change.
- Look at your clinical protocols: You need to increase your PVR - Per visit Revenue.
- This is why lower patient volume will help increase long-term revenue because of the more thorough patient and evidence-based protocols.
- These will well offset lower patient volumes.
- Focus on what you enjoy doing. Get rid of the things they don't like to do.
- Looking beyond the chief complaint: What other treatment or service can you ethically provide.
- Dentists have been doing this forever. They explain things you cannot see
- Does your patient with an ingrown toenail have bunions or chronic knee pain? Creating Care Plans results in better patient outcomes and higher PVR.
Final Tip
Search for lessons learned. And the #1 lesson learned from this pandemic is the importance of liquidity. You need to have six to nine months of cash reserves for the next economic crisis.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can reach out to John at john@nemohealth.com
John Also has a podcast video series called Essential Adaptations. (Live Wednesday 8 pm EST)
Facebook Page & Group Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos.
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.
- Marketing - You need to have a proper, well thought out strategy
- Systems - You need systems that will support both your marketing and your team.
- Team - You need to develop a culture that makes your life easier, not harder
- Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Episode 40 - Dr Michael Graham The Entrepreneurial Podiatrist
Shaun Bergin and George Koutsioufitis are the owners of Fairfield Podiatry in Victoria, Australia, and they have created a podiatry business overflowing with professionalism, fun and a business culture that would make many podiatrists envious.
I first noticed they were different when I came across their website, and from that point, I knew I had to have them as guests on this podcast.
Today we discuss:
- How and why they develop a friendly website, unlike many other podiatry websites.
- The importance of making sure their website was a representation of who they were. Boring was not an option.
- Partnerships
- Why George thought Shaun was going to be the right business partner.
- He acted like a business owner before he became the business owner.
- Sharing the same values
- Having the right work ethic
- Why George thought Shaun was going to be the right business partner.
- Being part of the International Medical Team at the 2004 Olympics in Athens
- What to look for when you’re employing someone else.
- They've got to be there right fit.
- Part-time employees are never 100% invest because their mind is in more than one place.
- Don't try and fill a void with anyone; you're best to plan ahead
- BusinessLessons
- Things take much longer to implement than expected.
- It much harder to get the team on the same page as you when changes a made.
- The power of spending time together as a team and telling stories.
Final Tips
- Explore the different options and pathways available to you when you graduate. Work out what you like and works for you; this will keep you in the profession.
- There are still a few too many podiatrists that don’t look outside the box, and they make the profession boring and not that great for new graduates to work with.
- You need to think outside the box and make your work interesting and expose yourself to as many areas as you can in podiatry so you can think laterally.
- You need professional and personal development. Ask yourself, why do you want to be a good podiatrist? You may find out podiatry is not for you and you should be doing something else.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com
Facebook Page & Group Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I add my business and marketing videos.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.
- Marketing - You need to have a proper, well thought out strategy
- Systems - You need systems that will support both your marketing and your team.
- Team - You need to develop a culture that makes your life easier, not harder
- Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Episode 40 - Dr Michael Graham The Entrepreneurial Podiatrist
Damian Murray owns and manages three multidisciplinary clinics in his hometown of Cardiff, Wales. He often refers to himself as a podiatrist in the pinstriped scrubs because one morning he will be a podiatrist and the next he is a businessman.
Damian also operates a podiatry supply business called Murray Medical, and a waste management business. Being the serial entrepreneur he is, he has also started his latest ventured the Home Footcare™ franchise.
On this episode we discuss:
- The benefits of having a good podiatry business and it's not all about making money.
- How and why he set up Murray Medical
- Finding the right balance between working as a podiatrist and podiatry business owner.
"Once I tick that box I've got to find another box to tick."
- Running a good business is not about over-selling, it's about understanding your patient 's/customer's needs.
- The power of diversifying outside of podiatry
- Why every practitioner needs to franchise their podiatry business, whether they want to do it or not.
- The benefits of having a franchiser mindset.
- How systems add value to your business.
Final Tip
If you love being a podiatrist, and enjoy treating patients, leave the business to other people more qualified. Get mentors in business and marketing to do all the heaving lifting, letting you spend more time doing what you love to do.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com or contact Damian Murray at Murray Medical.
Damian's latest venture - wetreatfeet.co.uk, which is a UK search engine where patients can find local practitioners by profession or treatment. It also has a free members section where practitioners can find all the resources they need to succeed.
Facebook Page & Group Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I add my business and marketing videos.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.
- Marketing - You need to have a proper, well thought out strategy
- Systems - You need systems that will support both your marketing and your team.
- Team - You need to develop a culture that makes your life easier, not harder
- Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Episode 40 - Dr Michael Graham The Entrepreneurial Podiatrist
Kate Markland is this months 'Legend who is not a Podiatrist'. Kate is a Physiotherapist and developer of the Markland Method program, which is a biological model for running a business in a language that healthcare businesses already understand.
Kate decided to create a system that was not only easy and intuitive to understand but could actually help clinic owners thrive instead of just survive.
Kate also runs a weekly video series with two previous Podiatry Legends Podcast guests, Dave James (Ep 007 & 073) and Justin Blake (Ep 066) for the UK Business Healthcare Breakfast.
On this episode we discuss:
- Why a daily cashflow forecast is critical to your survival.
- The Anatomy and Physiology of a Healthcare Business.
- Trusting yourself to lead in uncertainty.
If you have any questions, please email me at tf@tysonfranklin.com, or you can reach out to Kate Markland on Facebook and Linkedin.
Facebook Page & Group Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I add my business and marketing videos.
Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business you've got to work on four specific areas of your business.
- Marketing - You need to have a proper, well thought out strategy
- Systems - You need systems that will support both your marketing and your team.
- Team - You need to develop a culture that makes your life easier, not harder
- Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 023 - Tina Rainville Extremes & Efficiency
Rebecca Rushton is a podiatrist in Esperance, Western Australia, with a population of 12,000 people and the next closest podiatrist is 400km away. There would be very few Podiatrists in the world that would know more about treating blisters and how to prevent them from occurring in the first place.
On this episode we discuss:
- What causes blisters (how this is not understood entirely / definition of friction)
- Why it's essential to involve blister prevention in treating blisters (don't just whack a bandaid on it)
- Different preventions work better depending on anatomic location.
These are the links and pages mentioned on the podcast;
www.blisterprevention.com.au
Her book: The Blister Prone Athlete Guide
Facebook Group: The Blister Hour goes live every Thursday on Facebook at 8 AM Perth time.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com
Facebook Page & Group Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I will be adding my business and marketing advice and videos.
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 079 - Grant Duong From Good To Great
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 205: Fans First Experience with Jesse Cole
Dr Howard Dananberg explains that in the 1980s podiatrists didn't always work in the best hospitals and therefore complications with surgery was a possibility; therefore this made him start thinking and looking of alternative treatment options for common foot surgeries.
On this episode, Dr Dananberg and I take a journey through his early career and the research and discoveries he uncovered, which lead to his non-surgical treatment approach to hallux limitus.
"The way you to start thinking about Hallux Limitus is, it doesn’t hurt to move, it hurts because it doesn’t move when it should".
Links to learn more:
- 4 Bar Linkage Mechanism
- Howards Videos
- Episode 037 - Pronation Paradigm Shift
"Testing peroneal strength should be the first step in evaluating hallux limitus".
BIO: Dr Howard Dananberg graduated from the Ohio College of Podiatric Medicine in 1975. After his residency, he practised in Manchester, New Hampshire until 2012 when he retired.
He has received numerous awards for his work on sagittal plane biomechanics, including the Scholl's Award, Astra Award and MIT-Lemelson Inventor of the Week Award.
He has authored numerous peer-reviewed papers and given lectures on this topic to podiatry, medical and physical therapy audiences around the world.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com.
Facebook Page & Group Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I will be adding my business and marketing advice and videos.
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Episode 080: Brain 4 Feet - You Need To Think
My guest Jonathan Small is a UK based podiatrist, and he believes that you should be charging what you're worth, and nothing less. You should also stay away from the land of low fees because it is a dangerous place and nothing good ever comes from it.
If you want to have a financially viable podiatry business, you've got to set your fees correctly. You should never set your prices based on what your competitors are charging.
Jonathan has appeared three times on the Podiatry Legends Podcast. His first appearance was on Ep 006: Work Smart, Not Harder and then on Ep 044: Podiatry Success Is A Mindset.
On this episode we discuss:
- Why podiatrists don't value the service they provide.
- Fee mindset
- When you charge higher fees, you also have to start delivering on service
- COVID-19 is showing why having low fees is not a good business move and is damaging long-term.
- Cashed up podiatrists who charged correctly and now have a cash reserve will ride out this pandemic comfortably.
- When you charge more, you can provide better services, do more CPD, etc.
- Higher fees are a reflection of the value of the education you provide to your patients - What is the value of the solution to the patient?
- The public perception of professionals that charge higher fees (Surgeons, Lawyers...why not Podiatrists)
"My approach is that if a patient comes to me with a foot problem that I can fix it as well as a surgeon can fix why should I charge any different to that surgeon?"
Reboot Your Podiatry Business
NOW is the perfect opportunity to reboot your podiatry business because patients are taking their health far more serious since COVID-19.
So if you think outside the box, there are real opportunities to be had.
Being Busy Is Not A Sign of Success
If you want a successful business, you need to free up time from your diary so you can work on the business.
Therefore you need to get rid of some patients by increasing your fees or take on another employee to see those patients for you, so you have time to work on the business.
Saying you do not have time is not an excuse, especially now.
Marketing
You have to get your marketing systems set and working correctly and to do this right it takes time, which is why you need to free up the time you're spending with patients.
If you don't like working on the business and working on your marketing that fine, you just need to get someone who does like it, or you should work for someone else. Business is not for everyone.
You need to work:
- On the business
- In the business
- And away from the business (time off)
"When you have a good marketing strategy, you create a steady stream of new patients, and this is what makes your business safe and successful".
Final Tip
Make a decision not to live the land of lower fees. Decide that you're going to be the Ferrari of foot care. You will lose patients, but if you have a good marketing strategy, you will quickly fill that void.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Jonathan at Health First Foot & Gait Clinic.
You can also connect with Jonathan on Instagram @footmanj12.
Facebook Page & Group Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I will be adding my business and marketing advice and videos.
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 079 - Grant Duong From Good To Great
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 205: Fans First Experience with Jesse Cole
What makes this podcast episode really special is my guest is from Spain and wants to remain anonymous. He wants his work and ideas to do the talking for him, not his name.
I know some marketing professionals would tell you this goes against everything you're supposed to do, but after you listen to this episode you'll get a better understanding as to why this works for Eugene, aka. Dr Brain (not his real names)
On this episode we discuss:
- Why he wants to remain anonymous
- The Brain_4_Feet Instagram Page
- Validating his work
- Why you need to Analyse, THINK & Treat
- Why he still makes orthotics by hand
- Dealing with COVID-19 in Spain
- BRAIN 4 FEET Method
- Think WHY then APPLY
- Think first then share
- Have doubts then share
- Share and learn
Opportunities to Learn
If you only apply what you learn at university, you will miss a lot of opportunities to learn and grow. When the patient is sitting in front of you, ask if what you've learnt applies, if not try something different.
Explain Your Treatment Using Logic
Always explain to the patient WHY you’re choosing a particular treatment plan; don’t just do it without an explanation.
If you make a logical decision for your treatment and you explain it to the patient, and it does not work, the patient is going to be far more forgiving because they were in on the plan.
Saying, 'I'm doing it this way because this what I learnt at university' is not a logical reason for choosing a treatment plan.
Explaining your logic will also allow you the ability to change your reasoning, and patients will accept this.
Failures Lead To Success
Experience and a large number of ongoing failures over many years will lead to a successful podiatry career.
"At university were taught failure is bad, but exams do not evaluate your true knowledge, they only evaluate your memory."
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Eugene via his Instagram page Brain_4_Feet.
Facebook Page & Group Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I will be adding my business and marketing advice and videos.
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 048: Patrick MeEnaeney Rapid Business Expansion
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 205: Fans First Experience with Jesse Cole
Grant Duong is an innovative and inspirational podiatry business leader, and he understands what is required to take your podiatry career and business from good to great. A limited mindset aims for good, but everyone can aim for great if they want it.
He is a partner in The Triumph Institute, which is a multidisciplinary business offering Podiatry, Chiropractic, Traditional Chinese Medicine, Acupuncture, Law services, Academic Coaching and Cafe.
On this episode we discuss:
- The importance of recruiting people into your team with the same positive energy, culture and mentality.
- It's essential for the branding of your company.
- Negative energy sucks the life and heart out of your business, which is why everyone has got to fit.
- You need to innovate, implement and inspire.
- Universities and Associations do not teach podiatrists how to run a business or the importance of systems.
- Why you need to do 'what makes you great, not what makes you happy'.
- Video games may make you happy, but it does not help others.
- You need to become the best at what you can do, as a business owner and as an employee.
- Selling the experience of visiting your business.
- You need to analyse your systems and make sure they fit with the experience.
"When the business runs well, the owner is happy, and when the owner is happy, it increases morale at work, resulting in better patients experiences and better business".
Using Instagram for Patient Retention
Grant encourages his patients to follow him on Instagram, and he spends two or three 10-minutes blocks per day, evaluating hashtags and engaging with others on the platform.
- He follows a lot of accounts with 1000 - 2000 followers because they are real, and he asked engaging question.
- He will create a routine of different posts Monday to Friday on the Instafeed, (general feed), usually one post per day.
- He encourages using the carousel (max ten posts)
Three Instagram Foundations
- Use it to build a more significant base with warm leads (existing patients). This increases credibility.
- Your credibility is useful for cold leads. People will look at your website and social pages, and when they find your IG page, your personality will ooze out.
- Also helps you stay in contact with your existing patient base. You can see who engages with your photos and videos, and when they do, you can reach out and enquire how they are doing. (Brilliant)
Use Instagram Stories
Post short 15-second videos that only last for 24 hours. They are a great way to test content or trial a post. If you get 10% or more engagement, you can post about it in your general feed.
If there's no traction, don’t post about it.
On this podcast, Grant said that his Instagram name in @the_foot_mechanic; however, this has been changed to @grantfootdr.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can contact Grant Duong at grantfootdr@gmail.com.
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events Please sign up for my NEWSLETTER If you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
Facebook Pages I have set up a Podiatry Legends Podcast Facebook Page, where I post additional information regarding podiatry events and conferences around the world, and I've also set up a new Group Page - Podiatry Business Owners Club, which is just for podiatry business owners, which is where I will be adding additional business and marketing advice.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 048: Patrick MeEnaeney Rapid Business Expansion
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 205: Fans First Experience with Jesse Cole
Jason Cunningham is the co-owner of The Practice, a business advisory firm in Victoria Australia, an author and media commentator on radio and television, including Network Ten's The Living Room.
On this episode, we will discuss his latest book, Have Your Cake & Sell it Too - The 7 Key Ingredients of Business Success, and how podiatrists can benefit from this information and come out of the COVID-19 pandemic with all guns blazing.
We also talk about:
- Beginning with the end in mind, and why this is powerful.
- You are building a business that’s ready for sale, even if you don’t want to sell it.
- When a business is ready for sale, what does it look like, sound and feel like?
- Highly profitable
- Amazing cashflow
- A team that is a delight to work with
- Customers that keep coming back
- Runs without you
- Someone will one day offer you big bucks, but you’re in a position to say no.
- Most professional services work for themselves because they are great at what they do and think that's the natural next step.
- Employing people better than yourself to work with you.
- Understanding the long game of building a business that’s suitable for the ultimate customers, which is the one person that is going to buy your business
- Why you need to start building an designing it right now, not when you think you may want to sell
- Hire the best podiatrists, don’t try and be the best podiatrist
- You need to have a STRATEGY:
- Most businesses don’t have a plan.
- It’s five years old and sits in the office draw.
- And no one else in the business knows the plan.
- You need to train your team to the plan, and it needs to be crystal clear to everyone involved.
- You need to be continuously reminded of the game plan each day.
- How is everyone tracking to the plan? (KPI’s)
- it's essential to Understand Yourself
- You must build your mission statement and be on purpose.
- Who do I serve, and how do I serve them?
- Once again, be crystal clear.
- Mission statement, 20 words or less
- What do you stand for? (core values and culture)
Final Tip
Never before has collaboration be so profound and so important, we may feel disconnected, but we are very much connected, therefore the more you put into this world, the more that will come back to you, and the reverse is also true.
"A Crisis requires a cool head, and we’ve never made a smart decision when we’re angry, when we’re drunk or when we panic."
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or reach out to Jason at The Practice.
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 074 - Dr Patrick MeEneaney 8 Business Trips During COVID-19
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Dr Patrick McEneaney was my guest on Ep 048: Rapid Business Expansion, (Nov. 2019), and since then he has purchased three more podiatry businesses, right in the middle of the COVID-19 pandemic? What was he thinking?
Is he crazy, or is he a genius? I'll let you decide, but one thing I can tell you for sure is that Dr McEneaney is a passionate podiatrist and is not guided by money, he loves life and enjoys what he does every day at Northern Illinois Foot & Ankle Specialists.
On this episode we discuss * Innovation that will come out of this pandemic and how we will benefit * When to implement and not implement new systems * Spotting Opportunities: They come up all the time, but it's essential to work with your team and look at the numbers, is it worth what they're asking, and can we infuse into this business to make it better and more valuable? * Knowing when to say NO
8 Business Growth Tips For COVID-19 1. Do not panic - a lot of people will have fear and anxiety, but it is important to remember it will go back to normal at some stage, we just don't know when. 2. Work with your team - look at agenda items from the past that have never gotten done and start tackling them. You may never get this sort of time opportunity again. 3. Be adaptable - you’ve got to learn how to take on new challenges (telehealth) 4. Look at equipment purchases - vendors are struggling as much as we are, so ask for discounts. Leverage to your advantage. 5. Protect your cash flow and prepare for a rainy day - you cannot assume you’re always going to be making a lot of money. 6. Preparedness - you've got to be ready for things to go wrong and you need to have adequate insurance in place. Pandemics don't occur every day, but other disasters do. 7. Utilise your services - what services are available to you right now that you are under-utilising? Find a way to keep them top of mind and work them into your daily routines more. 8. Commence new services - what can you learn that will give you more treatment options and skills, or can you bring on a new team member who can provide the expertise you do not have.
"You don’t need ten of you; you just need a few of you and other people who are a supporting cast who can do other things that you either can’t do or don’t want to do".
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dr Patrick McEneaney at drmceneaney@illinoisfoot.com
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 071 - Testing Positive to COVID-19 with Dr Emily Splichal
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Dave James is a UK based Podiatrist & Business Coach, and previous guest on this podcast (Ep 007). I asked Dave to come back onto the show to talk about a topic that I know is extremely important but often avoided by many people, myself included, and that's using video to grow your podiatry business.
Dave shares some straightforward tips that will give you the confidence to start shooting video almost immediately, and I know this for a fact because that's what I did straight after we did this recording. That's how simple Dave's make it all sound.
On this episode we discuss:
- Why being the real you is what people need to see. Be authentic.
- Shooting video is as easy as grabbing your phone, pressing record and hitting upload. Editing is not required.
- If you overthink it, video is not easy, but it is still simple to do
- Why people don't shoot video is because they are concerned they:
- Sound funny
- Look funny
- And don't have anything to say
- Important to remember, no one sees you the same way you see yourself.
The Haters
When you shoot and upload a video, you're putting yourself out there for everyone to see. The people who like you will find you but so to will the people who don't like you.
"You can't control what others think; you can only control what you put out there, not how people react".
This is why you should never take advice from someone that is not fighting the same battle as you. If you're criticised it will be from someone that is not shooting video themselves, so do not listen to them.
It's Important To Be The Real You
If there is any incongruence between you on video and you in real life it will be noticed, and it can cause an unconscious unease. People can smell when you're trying to sell something.
Patients will feel uncomfortable with you and not know why, so always be the real you on video.
ZMOT - Zero Moment of Truth
Google refers to the zero moment of truth as the moment in the buying cycle when the patient, customer or client researches a product, often before the seller even knows that they exist and decides that yes, they will do business with you.
Authentic videos will help move the ZMOT along faster.
Finding Video Content
Podiatrists are often confused about what they should talk about on video and Dave offers some simple advice.
Every time a patient asks you a question, write it in a journal, no matter how simple the subject and these are the topics of your videos.
"If you see 15 patients per day, it's highly probable you will be asked 15 questions. Answer the questions; there's your video content."
When you post a video:
- Someone may say you're a twat.
- Someone may say thank you very much.
- But someone will say can I ask you another question? And that's what you want.
It's as simple as:
- Deciding on your content (patient questions)
- Simply pick up your phone and start recording.
- Little to no editing, and there's no need for flashy introductions and transitions.
- Upload
Avoid Overproduction
If you overproduce your videos with intro and transitions and too much flare, it disconnects you from the person watching the video. You want them to see you as real.
You want to create a regular conversation using ordinary day-to-day words, looking around like you would in a natural conversation, that's your goal.
The more barriers you create trying to be perfect, the harder it will be for you to do.
Good Quality Sound
When you are recording a video, lighting, background etc. are essential, but not as important as the sound quality. If recording video on your phone outside, be aware of the wind.
Captions are also important as a very high percentage of people watch a video without sound.
Final Things To Think About
- How much time have you got?
- How much effort do you want to put into it?
- What is it you want to say?
- And how do you want to say it?
If you have any questions about this episode, please email me at tf@tysonfranklin or reach out to Dave James at hello@davethecoach.co.uk
You can also connect with Dave James via his website davethecoach.co.uk and on his Facebook page Positive Pod - Fully Booked Foot Business.
Newsletter & Events To be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Talysha Reeve has had quite a unique podiatry career, as most of her post-graduate studies, CPD courses and certifications have been obtained through other allied-health bodies, not traditional podiatry.
Currently, Talysha balances her time between working at an Adelaide sports podiatry business and her podiatry CPD business, Kinetic Therapies, that delivers both live and online podiatry CPD content, primarily on the use of exercise therapies for musculoskeletal conditions seen in podiatric practice.
On this episode we discuss:
- The love-hate relationship with podiatry as a student and in her first years of practice.
- Burning out only after a few years.
- Quitting podiatry to work in a coffee shop
- Realisation there's no money in making coffee
- What it is like working with elite athletes at a specialist sports medicine clinic.
- Benefits of doing CPD from outside the profession
- Why knowing more about exercise prescription is essential even if you do not treat athletes.
- Active versus passive therapies
- Why patients must buy into the treatment goal
- Communication
- Why you need to charge appropriately. You need to value your service, expertise and additional training.
Final Tip
Do not panic if you haven’t found your passion or niche in podiatry yet. If a patient comes in with a specific pathology and this excites you, and you want to learn more, then follow that. You don’t have to stick to the mainstream.
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Talysha Reeve on Linkedin.
**Newsletter & Events** To be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
THIS EPISODE IS A SPECIAL EDITION:
Only a few weeks ago on Episode 067, my guest was Dr Emily Splichal, a fit and healthy New York City podiatrist, and as you're probably aware, New York City is like a battleground right now because of COVID-19. Dr Emily has become one of the statistics.
As I record this episode on the 4th of April 2020, New York City just had its worst daily death toll of 562 people taking the states' total death toll to 2935.
New York State now has over 100,000 positive COVID-19 cases and also added another 10,000 today. At present, there are over 15,000 people hospitalised, which brings me to the reason I want to produce this particular special edition episode.
The Diagnosis
Dr Emily Splichal was recently diagnosed as COVID-19 positive and being relativity young, fit and very healthy she only had mild symptoms initially. Still, within days her symptoms became much worse, and she was force call 911 and was rushed to the hospital.
While she was waiting for the ambulance fighting to breathe, Emily posted a quick message on Facebook pleading everyone to take this pandemic seriously, it is very real and does not just affect the old and sick, it can affect anyone or any age, it does not discriminate.
Emily was also scared and in fear of her life, and you could tell from her post that Emily was not confident of the outcome.
When I saw her message, I thought wholly shit because Emily was the first person I knew who had been hit hard by COVID-19, but fortunately, she did get through the worst of it, and I ask if she would share her ordeal with my podcast audience, and maybe we could all learn something from it.
If you want to reach out to Emily and ask a question, you can email her at dremily@ebfafitness.com, and if you have any other questions about this episode or previous episodes, please reach out to me at tf@tysonfranklin.com
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
There's one thing all successful podiatrists have in common, regardless of where they are in the world, and that is they all have a positive mindset, and Irish Podiatrist Locan O Donaile proves this once again.
If you have any questions about this episode, please email me at tf@tysonfranklin.com
**Newsletter & Events** To be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
WARNING: This is an uplifting episode that will make you immediately want to achieve more. If you love wallowing in misery and negativity, do not press play.
Dr Jeffrey Tho is a Melbourne based dentist and dental business coach who represented Australia at the 2010 and 2014 Commonwealth Games in Delhi and Glasgow. This episode could not have been better-timed with all that is happening in the world right now concerning the Coronavirus.
Today we discuss:
- What it's like to be a Commonwealth Games athlete
- High performance and dedication to a goal
- The correlation between success in sport and life
- Even with hard work, there are no guarantees of success
- The difference between results and processes
- The Badminton Podcast - Jasmine Kouch (Podiatrist) - Foot For Though, Ep:023
"As an athlete, you get so used to hard work that you assume everything you do in the future will take the same effort."
You need to be results-driven, but process focused
Process focused means concentrating on the things that are going to give you the results, it's the day to day things you must do each day to get the desired result.
In a game each shot will win the point, each point will win the set, each set will win the match, and each match will win the competition.
Results are essential because you need to know where you're going, but if you're thinking about the results while you're playing a game (or treating a patient), you're not thinking about the game plan, the activities you need to do to make it a successful outcome.
Snapping Yourself Out of A Rut - Finding a Trigger
We need to recognise the patterns of when we're falling into a negative situation or short term rut.
In sport, this is why even the best athletes have a coach. The coach will tell them precisely what to do, they can see things the athlete cannot see, but when you're your coach, you need to know when this is happening and recognise it early.
Train Certain Triggers
You can train yourself to have triggers when you need them.
You need to do a specific physical movement that you wouldn't normally do and then add a word, and attached to that word a feeling or emotion.
You need to develop your own, and it could be as simple as taking a 10-minute walk during the day.
Changing The Lens
The trigger doesn't need to be that long or complicated; it's just about bringing up and associating a feeling or thought when you need them.
For example, if you were having a consultation with an annoying patient, but that morning someone gave you a million dollars, you wouldn't care, and this patient would not affect you at all because you're seeing the problem through a different lens.
It's really just about your perspective.
If you have any questions about this episode, please email me at tf@tysonfranklin.com
**Newsletter & Events** To be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Dr Brad Schaeffer is one of the podiatrists on the highly successful TLC television show MY FEET ARE KILLING ME. Throughout the series, viewers will immerse themselves with both doctors – one west coast and one east coast – as they juggle all sorts of eye-popping cases, from wart clusters and funky fungus to toe amputations and foot reconstructions.
Dr Brad and I discuss the following on this episode:
- His role at the Family Foot & Ankle Specialists in New Jersey
- The benefits of having a strong social media presence and how TLC found his account on Instagram
- Being authentic is the only way to go
- Being on American Titan Games and meeting the Rock
- Developing your personal brand
- Social media demands that you 're active and engaged with your audience, and it's a ton of work.
- you need to provide great content around what you do and it needs to be positive and uplifting
If you have any questions about this episode, please email me at tf@tysonfranklin.com
**Newsletter & Events** To be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Dr Emily Splichal, Functional Podiatrist and Human Movement Specialist, is the Founder of EBFA Global, Creator of the Barefoot Training Specialist® Certification, Author of Barefoot Strong and CEO / Founder of Naboso Barefoot Technology.
With over 20 years in the fitness industry, Dr Splichal has dedicated her medical/podiatry career towards studying postural alignment and human movement as it relates to barefoot science, foot to core integration and sensory integration.
This episode may challenge your current way of thinking, but I believe it's an episode you DO NOT WANT TO MISS.
"Forever be a student and keep learning, look for resources outside of our profession. Go beyond podiatry mainstream, broaden your scope, and then bring it back and apply it to podiatry and continuously evolve". - Dr Emily Splichal
If you have any questions about this episode, please email me at tf@tysonfranklin.com
Newsletter & Events To be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Justin Blake is a former sports podiatrist who has worked with recreational through to international and Olympic level athletes. He was part of the UK Olympic Performance Plan and at one stage owned seven podiatry clinics in both the UK and in Ireland.
After selling his highly successful podiatry businesses, Justin set up Justin Blake Media and now helps healthcare business owners to grow their practices and get more patients using effective marketing and efficient practice management skills.
On this episode we discuss:
- His career in podiatry and transition into creating a successful media company.
- Moving from London to Ireland
- Why biomechanics is the root of all the other conditions and why this should be taught first at University, not last.
- Running Seven practices in Ireland.
- The isolation of being a solo-practitioner
- Patients are looking for solutions.
- Building trust with patients keeps them coming back
- Why newspaper ads still work and advertorials are still killing it
- Testing what you do and tweaking it for better results.
- Sometimes it only takes small tweaks that make all the difference in your marketing and business success.
- FAST TRACKING your Podiatry success. Why not do it in 2 years instead of 10 years.
"Skip all the mistakes and learn from the people that have gone before you. That's what coaching does".
- Good marketing prevents the highs and lows of business.
- Why you need to put your FEES up. When you don't charge enough, you cannot update equipment, training etc
- Learning what people are searching for
Final Tip
Don't worry about what other people think you should be doing; just do what you enjoy most.
If you have any questions about this episode, please email me at tf@tysonfranklin.com or you can connect with Justin at justin@justinblakemedia.com
Newsletter & Events To be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Most podiatrists, when they reach a certain point in their career, want to volunteer or give back to the profession in some way. Some focus their attention locally, while others like the idea of helping overseas.
On this episode, I talk with Greg Lawrence, the owner of Georgetown Foot Clinic in Ontario, Canada and Board Member of the Ontario Society of Chiropodists about this and a lot more.
- Our conversation begins by discussing the use of the words Chiropody and Podiatry in Ontario.
- Greg's involvement on the Organising Committee for the upcoming annual conference April 30 - May 2
- Volunteering in Belize (Central America) and working with the local diabetes association.
I also want to give a personal shout out to Superior Medical for helping Greg with supplies and providing instruments for his humanitarian trip.
- As a business owner, what were his most significant challenges
- Best business tip - pick a colour and use it everywhere, and eventually when people see that colour, including referrers they will immediately relate it to you. Great Tip!!!
- Thoughts around social media
- Connecting with other podiatrists around the world.
- The importance of giving back to the podiatry profession
On this episode we mentioned:
Tina Rainville - Ep 023: Extremes & Efficiency
Amy Maclean - Ep 055: Finding Your Podiatry Gang
Trevor Prior - Ep 061: Making Connections Through Your Career
If you have any questions about this episode, please email me at tf@tysonfranklin.com
Newsletter & Events To be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
We hear so much from "motivational speakers" or so-called success gurus that you want your passions to drive your work. Maybe they're right, maybe not. It certainly sounds good, but it does raise a few questions.
Dr David Weiman is a psychologist and leadership consultant in Philadelphia. He helps business leaders of all types, including those who run podiatry businesses, with finding the best talent, strengthening their teams and improving their leadership by finding their purpose, values and best self.
Today we discuss:
- Is success related to, or dependent on your passion(s) or not?
- If you were passionate at one point in time, and it's gone, are you screwed?
- How do you reclaim your past passions?
- Are you running out of gas, and what should you do?
- How do you find your passion when you don't know what your passions are?
- Where does your life fit in with your profession?
- Why some podiatrists over-value money.
- Podiatrists that say they do not have time are lying
- The Just Noticeable Difference:
- Is a concept in psychology where the percentage of something has to change a certain amount before it is noticed. It’s usually about 10% (Weight, Fees, etc.)
- Why some podiatrists have got to hit the wall before they want to change.
What You Can Do Right Now
Firstly, you need to understand that the seeds of our passions are planted in our childhood.
- What did you love doing and get excited about when you were a child?
- When the time was not a concept, what did you love doing?
- What hobbies did you love to do?
If you have any questions about this episode, please email me at tf@tysonfranklin.com or connect with Dr David Weiman at Weiman Consulting and don't forget to LIKE is Facebook Page.
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 059 - Louise Reaney Podiatry Was Boring The Arse Off Me
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium
If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
If you want a successful podiatry business, you need to look after your team, WOW your patients and have well thought out systems and processes that work flawlessly in the background making sure everything comes together as it should. Few do this better than Dr Peter Wishnie from New Jersey, USA.
Peter is the owner of Family Foot & Ankle Specialists, and is the author of The Podiatry Business Solution - Everything You Need To Know To Flourish In Your Podiatry Business.
He was also my guest on the Podiatry Legends Podcast, Ep 003 - Goals & Practice Management.
On this episode we also discuss:
- The recipe for success
- The importance of a vision and mission statement
"Give your patient a better quality of life; your team will buy into this. Don’t talk about the millions you want to make, that's not motivating".
- Organisational needs
- Speed of delivery
- Customer service and how to WOW your patients
- The importance of hiring upbeat, positive people, and avoiding being understaffed.
- You cannot function efficiently without adequate staff
"Your business growth is limited by what you have. The number of staff and number of rooms. You can't expand beyond your resources".
- Patients will not come back if they have a terrible experience.
- Paying attention to the small details and getting the basics right. Every major problem began with smaller parts.
"Yes, your business needs marketing, but if you can’t WOW your patients you’re wasting your money".
- Creating systems and processes
- The most crucial business system to work on first
- Why you need a GREAt website
Final Tip
The biggest mistake you can make is when your business is doing exceptionally well, and you take our eyes off the prize. You take your foot off the pedal and think you can coast.
Instead, figure out what gave you the successes this month, this year and don’t take your foot off the gas. Leaders never take their foot off the pedal.
If you have any questions about this episode, please email me at tf@tysonfranklin.com
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 044 - Your Mindest Will Affect Your Podiatry Success with Jonathan Small
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Nikki Grant is a third-generation podiatrist from Falkirk, Central Scotland, and she believes strongly that podiatry should be a lifestyle, not just a job.
Nikki works at Grant Chiropody & Podiatry, which was established 71 years ago by her Grandparents, who were both Chiropodists, and today she works with her parents, who are both Podiatrists, hence the business name.
As you would expect, with each generation came new ideas and therefore, the business has evolved and grown considerably over this period. Nikki has a passion for sports and biomechanics, which lead to the formation of a separate company First For Footcare.
On this episode we discuss:
- Moving from the NHS to her family podiatry business
- Practice evolution - you've got to be prepared for change.
- The positives vibes of a family run business
- Marketing
- Her chronic illness (Mass Cell Activation Syndrome)
- The importance of your patients' overall health and wellbeing
- Why podiatry is a lifestyle and not just a job
- Listening to your patients
"What you didn't like at Uni you may love in real life; you don't know until you try it".
Final Tip
Do whatever makes your heart sing. If you find something you love and you're passionate about it, just go with it.
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Trevor Prior at Premier Podiatry.
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 016: Kristi Boles Allied Wellness & Fundamentals of Healing
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
On my office wall at home, I have a quote that says, "The next connection you make could be the one that changes your life", and my guest today Trevor Prior is a master when it comes to making and maintaining meaningful relationships. And he does it both in and out of the podiatry profession.
Trevor openly admits that podiatry was not his first choice, even though both his parents were Chiropodists. Still, once he understood the potential of this profession, he ran with it and has taken his career far beyond his initial expectations.
Today we discuss:
- The early days on biomechanics and developing his bio skills by doing.
- How he went down the surgery route
- Building relationships with US podiatrists
- Creating patterns in your learning, especially things you often say and do.
- Different people come to education at various times
"Just cause you haven't passed an exam doesn't mean you're no good at the subject. When you love it enough, you'll do the work until you get it".
- Attending McDonalds University before the London Olympics
- The importance of maintaining the connections you make throughout your career.
- Seeing the world because of good connections
- How to make initial connections when you're visiting an area.
Final Tips
- Anatomy, anatomy, Anatomy. You can't make a diagnosis without knowing your anatomy. Without a diagnosis how can you treat someone
- The basis of what we do, irrespective of your personality, is if you're an excellent clinician, then you will be successful. Still, you can't be an excellent clinician if you don't do a proper examination, come up with a diagnosis, and then give them the best evidence-based care you can.
- From a podiatry perspective, enjoy it, make contacts around the world and go and visit people.
If you have any questions about this episode, please email me at tf@tysonfranklin.com or you can connect with Trevor Prior at Premier Podiatry.
Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Episode 055: Finding Your Podiatry Gang with Amy MacLean
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
José Luis Gómez is a Spanish Podiatrist who works in private practice in Valencia. José shares some critical information about how he went about learning additional skills from other, more experienced podiatrists in his area.
He put his ego aside and focused on what was best for the patient. If you genuinely want to learn new skills you've got to be in learning mode, not in money-making mode.
We also discuss:
- How he was inspired by his Grandfather, who was one of the first podiatrists in Spain
- A typical workday in Spain and the importance of the SIESTA.
- Mistakes and challenges in business
- Which Podiatry Legends Podcast episode inspired him the most
- Goals and why he wants to work in the UK at some stage
- Starting a Spanish podiatry podcast, PODOCAST.ESP.
- I was a guest of Episode 8
Final Tip
Don't be afraid of making a significant change if what you're doing every day doesn't make you happy.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Jose on Facebook
Show Sponsor is Podium
If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Newsletter & Events
If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Business Mentoring
If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book
It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review
If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy:
Ep 050: Margaryta Chos True Grit & Determination
It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Louise Reaney is a UK based podiatrist and owner of LR Podiatry. Without knowing, Lousie became an accidental business owner and with that came a surprising amount of stress, mental fatigue, exhaustion and as she explains, "podiatry was boring the arse off me".
But, this all changed three years ago when Louise made a conscious effort to do something about the boredom that had set in, resulting in her becoming a happy podiatrist who now looks forward to working every day.
On this episode we discuss:
- Changing her business name
- Getting to the point of exhaustion
- Buying an existing general practice
- Lack of time for CPD
- Being too frightened to take a risk and make the required changes her podiatry business needed.
- Becoming an accidental business owner
- Being busy does not equal success or profitability
- Feeling trapped and thinking is this what everyone feels like in business
- Why podiatry became boring
- Increasing her fees, resulting in losing a few patients, but having more time, more money and being happier
-
PodsHealheels
6 Significant Changes That Turned Louise Reaney's Career Around
- Investing in new equipment
- Joined Facebook Groups (OSGO Healthcare)
- Attending an OSGO Live event and meeting
- Nick Knight - Ep 011 & 017
- Jill Woods - Ep 020
- Jonathan Small - Ep 06 & 044
- Tony Gavin - Ep 02
- Sending messages to the podiatrists that she met at the OSGO Live event
- Getting a Business Mentor
- Attending OSGO Live a second time and meeting Diane Ashcroft - Ep 013
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Louise Reaney at lrpodiatry68@gmail.com
Show Sponsor is Podium If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Business Mentoring If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 049: Dr Andrew Van Essen Volunteering Is A Great Career Move
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Every podiatry business wants more new patients and throwing thousands of dollars each month at Google Ads is not the answer. It may seem like a smart thing to do because others are doing it, but there is a better way to market your podiatry business that will save you money ($) and give you better results.
Taylor Cutler is the Head of Marketing at Podium Australia, and today we discuss how you can improve your online reputation, generate a constant flow of positive Google reviews and the benefits of using one platform to communicate online with your patients.
PODIUM is a rich communication platform that health practices use to communicate back and forth with their patients via text messages. It can be used for appointment reminders, setting appointments and generating online Google reviews.
Modern Consumers and Patients Our podiatry patients are no different from other consumers, they want convenience, and they want instructions to be easy to follow.
Amazon and other online retailers have taught consumers they can order almost anything and with just a few clicks of the keyboard have it delivered to their door, and they want this type of convenience across the board.
How Are Patients Finding You? Online bookings are now commonplace, yet some people still want that personal touch and prefer to talk to someone on the phone, but even these people are finding you online.
They are not staring at a billboard on the side of the road and typing in your phone number.
Simple SEO If you have good SEO (Search Engine Optimisation), you’ll get more people finding you online when they search, and there are two types of SEO, Normal SEO and Local SEO.
WARNING: Some companies throw around terms like metadata to try and confuse you and make you think you need an agency, and you don't.
Smartphones - The Disruptor The smartphone has been the biggest disruptor to how we search for information. Not too long ago if you wanted to search for a business or service, you would have to wait until you get back to your computer at home or work, but now everything you need is in the palm of your hands.
Micro-Moment (termed by Google) A micro-moment is when a person is in a moment when they WANT to BUY or DO something, and as business owners, we need to take advantage of these moments.
This is why Local SEO is way more critical than Normal SEO.
"When someone does a local search on their smartphone, 76% will visit a physical place within 24 hours of that search, and 28% of those people will make a purchase".
Google My Business Listing When someone searches for a Podiatrist, you want to be in the top three of the local business search. Being on page one is less important these days.
How can you get in those top three spots?
- Relevance (are you a podiatrist, so that's easy)
- Distance (how close are you to the person searching)
- Prominence (how prominent is your business)
Prominence is based around your online reputation. How many online reviews do you have and how often are they coming in?
You have no control over Relevance and Distance, so the only thing you can control is your Prominence.
4 Factors with Local Search Rankings 1. Recency (When was the last time you received an online review) 2. Frequency (How often are the reviews occurring) 3. Quality (Did they leave a star rating or did they write a well-written review using keywords Google looks for, like BEST podiatry clinic) ) 4. Quantity (how many reviews do you have)
Once you understand the importance of getting reviews, you need to start inviting your patients to leave an online review, and you need to ask everyone, not just suitable patients.
How Can You Make The Process Frictionless? The modern consumer wants the review process to be convenient and super easy to do. If there are too many steps involved, they will not do it.
PODIUM uses text messaging via their app because text messages have an open rate of 99%, and most occur in the first three minutes.
Set the Expectation You cannot just send a text to a patient asking for a review without first explaining the HOW, WHEN & WHY.
Patients have a sense of empathy and like feeling important, and if you explain what to do, they are extremely more like to leave a review.
Your Team You could have the best review process in place (like using PODIUM) and still not get good reviews because your team give poor service, so everyone on your team needs to be well trained and wants to be part of the team.
2 Things You Should Do Immediately 1. Claim your Google My Business listing and make sure you own it and if it's not set up, create it. Just type in Google my business (This is the beginning of your local search optimisation) 2. Make sure all your name and practice details are consistent on all online profiles and websites.
Google Ads Versus Rankings Google Ads do work, but a lot of patients will quickly move past them and look at the businesses below in order as they are ranked. What do you do when searching?
If you rank below 3.2, patients will move straight past you and onto the next listing. You should have a ranking higher than 4.0 because often Google excludes businesses from specific searches if they fall below 4.0.
The magic number is 4.9
"One of the dumbest things you can do is buy reviews because Google can blacklist you".
If you have any questions about this podcast, please email me at tf@tysonfranklin.com
Show Sponsor is Podium If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Business Mentoring If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Ian Sadler was a successful Battlefield Medic and Paratrooper in the British Army working with Elite and Special Forces. Today he is the owner of BX Clinic (Specialist biomechanics) in Norwich and a physical trainer in the Army Reserves.
Today we talk about his passion for biomechanics and how his time in the military has influenced how he approaches the day to day running of his podiatry business and team.
We also discuss:
- Having belief in yourself and creating a positive culture
- Why you shouldn't be afraid to take risks and having a sink or swim attitude
- Working successfully with teams
- No change comes without pain
"If we want the culture to change for us, we have to be the ones to go out and enact that change".
- Changing the direction of your clinic starts with the end in mind - do you know what your business will look like in 5, 10, or 15 years?
- Why you need to assess new ideas to see if it takes you in the right direction
Army Service Test
Essentially if you take action and you can happily say it meets the service test, the army will support you. An extreme example would be shooting someone or minor example would be should I have that next drink?
In a clinical situation, if every decision has the patients benefit in mind, and the team knows it meets the business goals (service test), then the team will always support the decision.
"Solutions are easy if you know the direction that the clinic is heading and the business ethos".
Pods Heal Heels
Pods Heal Heels is a grass-roots social media marketing campaign on Facebook, Twitter and Instagram, started in 2019 in the UK.
In the first two weeks of February, podiatrists are promoting they are the health profession of choice when it comes to treating heel pain.
Everyone needs to be using the hashtag #podshealheals
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Ian Sadler at BX Clinic or via Facebook: UKBiomechanics and Instagram: Ian.sadler.bx
Show Sponsor is Podium If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Business Mentoring If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 049: Dr Andrew Van Essen Volunteering Is A Great Career Move
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
We're all faced with adversity at one point or another in our podiatry careers and when it happens it a great time for self-reflection and opportunity for personal and professional growth.
Dr Rob Hermann is a Podiatric Surgeon and owner of Adelaide Foot & Ankle, and he has been practising foot and ankle surgery since 1991. He has practice surgery in all States of Australia and has participated in medical mission work in the Philippines and Vietnam.
His has had a brilliant career and continues to give back to the profession in many ways, but it has not been all smooth sailing, as you'll learn.
On this episode we discuss:
- His early career and introduction to foot surgery
- The benefits of sharing knowledge
- Communicating with patients
"The most difficult thing to learn is not the not technical aspects of podiatry; it’s the psychology and learning how to connect with your patients. It's about developing skills on how to ask the right questions and listening to where the patient is coming from".
- Communicating treatment expectations and outcomes
- Consultation timing
- What's coming up for podiatric surgeons in the future
- Accreditation
- Facing adversity in your career and how to deal with it
- An online surgical audit tool
- Self-Reflecting and clinical insight
- Keeping You Active Podcast (coming soon)
- Why sleeping on a decision and gives your mind time to process and provides clarity.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dr Rob Hermann at Adelaide Foot & Ankle.
Show Sponsor is Podium
If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Business Coaching If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 049: Dr Andrew Van Essen Volunteering Is A Great Career Move
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Amy Maclean is one funny podiatrist and has an infectious sense of humour. It could be because she is from Scotland, but I honestly believe it's her enthusiasm and attitude towards work and life, which made her such an absolute joy to talk with.
Amy is the owner of Amy Maclean Podiatry, and she was the co-host with Dave James (Episode 007) at the OSGO Foot & Ankle Show last year in Liverpool, UK, which is where we first met.
On this episode we discuss:
- Studying Pharmacy for two years before studying podiatry
- The lightbulb moment she knew it was time to change careers
- Propositioning people to get her first job
- Getting an excellent business offer from a businessman, but deciding to go out on her own instead. (Great decision)
- Why you must be careful if you're going into partnership with someone who is not a podiatrist
- Private practice can be quite solitary with having a gang
- Why you need to find your gang that fits
- Where to find gangs (and mentors)
- Benefits of workshops and conferences
- Embracing social media and why it is a gamechanger (Instagram and Facebook)
- Benefits of understanding niching down, but you cannot do it overnight, it takes time to implement processes
- Learning to say NO
Words of Wisdom
If you have your own business, you have to put yourself first sometimes, and you need to be happy. If your not happy you need to make a change in what you're doing each day.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Amy Maclean on Instagram @amymacleanpodiatry
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Business Coaching If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 053: David Cashley Making Sense of Neuroma Research
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
David Gruhl is a Queensland University of Technology graduate. Upon graduation, he worked in a Cycling and Podiatry shop in Brisbane, who were the developers of the Cobra9 Carbon cycling Orthotics, and for the past two years, he has been working in the UK.
Also in 2017, with Scott Greenbank (Episode 030) he began Bridge The Gap as a way of providing continuing education courses that weren't available at the time.
On this episode we discuss:
- Starting his career at a cycling shop
- Cobra 9 Cycling orthotics
- Skills he learnt working in a retail setting and following strict quality standards
- Key differences working in the UK & Australia
- Why he is starting a Masters
- Bridge the Gap
- P20 Podiatry Conference - changing the way conferences are run.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with David at davidgruhl@gmail.com
Podiatry Business Coaching If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website.
Newsletter & Events If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 049 - Andrew Van Essen Volunteering Is A Great Career Move
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Dave Cashley owns Dundee Podiatry Clinic in Scottland. He has a special interest in lower extremity manipulation, and this interest has led Dave to publish and lecture extensively on this particular topic. He is now studying toward a PhD.
His research is based around the treatment of neuromas, doing a parallel study of manual therapy versus steroid injections.
The Best Thing About Neuromas
You don’t need any fancy kit to diagnose or treat it, other professionals stay away from it, and no one outside of podiatry gets good results.
It's a common, debilitating problem, and we can make a big difference in people’s lives.
On this episode we discuss:
- Other treatment modalities and why Dave leaned towards manual therapy
- Clinical biases - Are the results you’re getting in the clinic a fluke or the real deal.
- Biased questioning to patients
- Dave explains how research questions differ from what we would typically ask in a clinical situation
- Minimal patient contact during research
- How manual therapy became an interest and his connection with other podiatrists in this area
- Why podiatrists should be making a decent income regardless of their area of interest. "If you have a paupers mentality, you will make a paupers wage".
- If you’re struggling to make money, you need to get a mentor, and you need to change your mindset. "To find your destination you've got to get on the right bus".
Final Tip:
If you do not love life as a podiatrist have a look around and make some changes. Podiatry is one of the greatest professions on the planet.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dave Cashley on Facebook and email him at info@dundeepodiatry.com
Business Coaching & Mentoring (I'm not for everyone) If your podiatry business needs help with marketing and business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. BUT, I'll be perfectly honest I'm not for everyone.
Newsletter & Events If you'd like to be kept up to date with my PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 048 - Rapid Business Expansion with Dr Patrick McEneaney
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 194: I Just Got Laid Off Before Christmas & It Was Awesome with Nick Goblirsch
Mary-Ellen is a mother, a wife and a businesswoman. She owns the Foot Stop Podiatry Services – a mobile podiatry business creating waves in Australia. She was named 2019 Queensland Young Businesswoman of the Year – and is not yet 30 years old.
She has accomplished more than the average and sharing with us today her steps to sustainable success and rapid growth.
How To Build A Business (& A Life)
- Being confident enough to be YOURSELF: Success comes when you start being yourself and not what you think you should be. You will also better aligned with your referrers.
- Building a strong referral base: Starts with building a relationship first, and meetings with your referrers should take priority over your patients.
- Growing a like-minded team: Be upfront with your expectations right from the start. If they are not like-minded, they will not last.
"You can teach clinical skills, but you cannot teach personality".
We also discuss:
- The benefits of entering business awards
- Viewing the big picture of your business
- work does sometimes take priority over your family
- Saying YES to opportunities when they arise
Final Tip:
We're all on the same journey, and none of us has it all figured out. And, it's important to redefine what success is, it's not always financial.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Mary-Ellen at info@thefootstop.com.au or
Business Coaching & Mentoring (I'm not for everyone) If your podiatry business needs help with marketing and business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. BUT, I'll be perfectly honest I'm not for everyone.
Newsletter & Events If you'd like to be kept up to date with my PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - EARLY BIRD SPECIAL UNTIL 23 DEC. 2019
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 048 - Rapid Business Expansion with Dr Patrick McEneaney
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 160 - 11 Reasons To Enter Business Awards
Ian Griffiths is a London based Podiatrist, and Craig Payne resides in Melbourne, Australia. In October 2017, while Craig was visiting Ian in the UK, he had an idea, "let's do a Facebook LIVE video and see what happens". To their surprise, it was well-received and so began Pod Chat LIVE.
Initially, it was a weekly show, but due to time restraints, it is now produced monthly. Still, with over 60 hours of video recordings, there's sure to be something interesting for every podiatrist.
On this episode we discuss:
- The reason for starting Pod Chat Live in October 2017
- How people consume information is changing and why we need to change with the times
- Why the show went from video on Facebook and YouTube to a podcast show
- It's a FREE resource - "I’m sorry if you do not like the show, would you like your money back".
- Positive reinforcement
- Fear of public speaking
- Craig Payne's - Podiatry CPD Academy
- Ian Griffiths - Sports Podiatry Info
- Niching works
Final Tip
Ian - Listen to Pod Chat Live, it’s never been easier to have information at your fingertips.
Craig - Don’t drink the Kool-Aid or jump on the bandwagons that other people are falling for.
"Be an excellent critical thinker with a certain level of healthy scepticism".
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Ian and Craig via their Pod Chat Live website or Facebook Page.
Business Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. BUT, I'll be perfectly honest I'm not for everyone.
Newsletter & Events If you'd like to be kept up to date with my PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Next Event - EARLY BIRD SPECIAL UNTIL 23 DEC. 2019
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy the Podiatry Legends Podcast, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 021 - Drs Todd Brennan & Leo Krawetz Are YouTube Legends
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Margaryta Chos is a Ukrainian refugee, who now resides in Glasgow, Scottland, and her story is an inspiration and example of what true grit and determination can achieve. She is a former Ukranian Army lieutenant, current Fitness Model & Body Builder, Super Mum and successful Youtuber, and while doing all this, she managed to obtain her Podiatry degree.
Ryta decided to challenge herself by taking up bodybuilding. She saw other people in the gym doing it and thought, 'I can do that', and within a few short years went on to place 5th in Britain in the Fitness Model category.
On this episode we discuss:
- Fear, doubts and self-esteem
- Discipline helps you achieve far more
- Why bodybuilding became an addiction
- Social media trolls
- Balancing her life and studying podiatry. It's all about managing time
- The importance of giving back to the community
- Creating Youtube videos for herself and where she works at Foot Medic in the UK
Final Tip
Always grab every opportunity that comes your way and try to say yes in ways of personal and professional growth.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Margaryta Chos at Foot Medic.
Business Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. BUT, I'll be perfectly honest, I'm not for everyone.
Newsletter & Events If you'd like to be kept up to date with my podiatry marketing workshops and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy the Podiatry Legends Podcast, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 021 - Drs Todd Brennan & Leo Krawetz Are YouTube Legends
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Andrew Van Essen is a Podiatric Surgeon based in South Australia, and he has visited Japan over thirty times, Vietnam more often than most and has travelled extensively around the world spreading the podiatry message.
Travelling abroad didn't happen by accident; doors to the world opened through volunteering.
On this episode we discuss:
- His early career and graduation with two previous Podiatry Legends guests, Simon Bartold and Ted Jedynak.
- His path into surgery
- In business you are going to make good and bad decisions - "Goodwill is not something you buy, it's something that is handed over to you by the previous owner".
- Some brilliant advice from his Lawyer
- Teaching biomechanics and sports medicine in Japan
- Judo Therapy
- His surgical trips treating clubfoot in Vietnam
- Volunteering may not be financially rewarding, but it is very satisfying
- Finding a balance between your business, career, and what you love to do.
Final Tip:
Follow your passion; don’t get locked into any particular area of podiatry. Always look at the bigger, broader picture, not just the here and now. Take a long-term global view with your career.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Andrew Van Essen at Prospect Podiatry.
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events If you'd like to be kept up to date with my marketing and small business EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with rubbish.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy the Podiatry Legends Podcast, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 010: Dr Andrew Schneider Running A Successful Solo Practice
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
If you want to scale and grow your podiatry business, you've got to make decisions fast, and Dr Patrick McEneaney has done just that. He has expanded his Northern Illinois Foot & Ankle Specialists podiatry business from one to five in just a few short years, but as he explains, opportunities are all around us you've just got to be prepared to jump on them when they arise.
If you sit and stare at something for too long, you can make it look both good and bad.
Dr Patrick McEneaney is not just business-focused either; he also commits a lot of time giving back to the podiatry profession. He is currently the President of the Illinois Podiatry Medical Association.
On this episode we discuss:
- How he started his first podiatry business, and how the next four came after that.
- Good timing and good marketing
- Why putting on local seminars, lunch and learns and breakfasts help increase his referrals
- Why you've got to tell people what you do in your practice.
- There's no such thing as a bad conversation; you can always learn something from everyone you meet.
- Sharing your failures with others
- Why he meets every year with other podiatrists for mastermind meetings.
- The benefits of making quick decisions
- Why you shouldn't expand too early and overextend yourself.
Two questions he asks his team members:
- What's your favourite thing you like about working here?
- What else do you need from me to make your work easier?
Final Business Tips:
- Find good people to work with you
- Talk with people who have already been through the experience and don't try to rewrite the book if you don't have to.
- Hire slowly and fire quickly: Don't keep bad employees longer than you need to.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dr Patrick McEneaney at drmceneaney@illinoisfoot.com
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Ep 010: Dr Andrew Schneider Running A Successful Solo Practice
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Ben and Sally Haythornthwaite are a husband and wife team running a UK based podiatry business called The Foot and Ankle Clinic.
Ben is the podiatrist, with a previous employment history of engineering and architecture, and Sally has a background in marketing, brand psychology and management. They have put these previous skills and life experiences together and are becoming a formidable team.
On this episode we discuss:
- How Bens past work experience has shaped his career
- Why they changed their business name
- Why all foot issues relate to underlying biomechanical issues
- There's a wealth of knowledge in the profession, and we should be tapping into it
- All marketing is interconnected
- Branding is more than just a logo
- Being an architect has taught Ben to push boundaries, and boundaries need challenging because they are man-made limitations
- Why you should attend events
- Why podiatry is so much more exciting than other professions
Final Tip
Sally - Find a niche in podiatry you enjoy and go with it.
Ben - Get motivated and don't be afraid to fail.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Ben 7 Sally at The Foot & Ankle Clinic.
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Episode 038 - Dr Tea Nguyen Life Changes & Practice Ownership
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
When it comes to owning a successful podiatry business, you need to surround yourself with a great team. Still, a great team does not happen by accident; it happens when you have protocols in place to identify the right team members for the business supported by an outstanding, well thought out mentoring process.
My guest today William Kuang, from the Adelaide Heel Pain Clinic and SA Running Injury Clinic has done just that, developed a podiatry team of winners.
He has used his background as an elite national Karate champion to instil discipline in himself and the people he works with.
On this episode we discuss:
- Moving to Melbourne to follow his MSK goals upon graduation
- Creating a podiatry niche
- Looking for team members that fit your business culture
- Filling skill gaps that your business may be missing
- The importance of great mentorship and why time needs to be blocked out in your diary to make sure it happens.
- Mentorship is a priority
- His international Karate career and how this has shaped his podiatry career and made him a great teacher
- Confidence, discipline and mindset are all success traits
- Why losing helps you become a humble winner
- As a business owner, you have got to lead by example
- The business will only grow when the business owner grows
"Never compare yourself to other people, just compare yourself to yesterday".
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with William by emailing him at the Adelaide Heel Pain Clinic or SA Running Injury Clinic.
One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: Episode 030 - Scott Greenbank Bridging The Gap
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 185: Having A Positive Mindset with Somnath Sikdar & Lonnie Beck
When it comes to running a successful podiatry business, it is vital to find your passion, surround yourself with the right team, and develop a mindset of success by associating with like-minded positive people.
Drs Peyman & Viedra Elison are a dynamic podiatry team that own Fixing Feet Institute in Surprise, Arizona. I recently spent three days with them in Tempe, Arizona at Business Black Ops, which is a high-level mastermind group.
I've wanted to get them on the Podiatry Legends Podcast for some time, so while I had them together in Arizona, I thought this was the perfect opportunity to capture their thought of podiatry business success.
On this episode we discuss:
- Choosing to live in different states to pursue their podiatry careers.
- Working on an Indian Reservation in Arizona and how this has shaped Viedra's career and passion for diabetes and limb salvage.
- Peyman's passion for paediatric biomechanics, foot deformities and peripheral nerve surgery.
- Associates and culture problems - "Some people are just not trainable".
- Why continuing medical education is essential, but if you want to grow a successful business and life, you've got to attend business and marketing events.
- You need a positive mindset to bring it all together.
Viedra's Tip:
In the early part of your career, focus on your education, not your location. You need to get out of your comfort zone.
Peyman's Tip:
Find a niche market, something you enjoy and hone in on it. And if you feel you're in a rut, start hanging out with new people.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com
One-On-One Coaching If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching. Please email me and let's see where I can you.
Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 185: Having A Positive Mindset with Somnath Sikdar & Lonnie Beck
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 028: The Definition of Success in Podiatry with Craig Schooth
Every successful podiatrist, not just in business, will tell you their career and success really started to take off once that made a conscious effort to develop a positive mindset.
Jonathan Small is a UK based podiatrist and also a previous guest, Ep 006 - Work Smarter, Not Harder. I was privileged to watch Jonathan give an excellent presentation on MINDSET at the OSGO Foot & Ankle Show in Liverpool and I immediately thought, WOW, we need to talk about mindset on this podcast.
"You can achieve whatever you want to achieve but you have to be prepared to put in the work, and this needs to be backed up by a positive attitude".
On this episode we discuss:
- Why Jonathon decided not to be a sheep
- Making a 'Positive Mindset' the norm and not the niche
- Many podiatrists lack mentorship and confidence in their early career, which can lead to the wrong mindset
- Why it's important for the profession to prosper so it looks appealing to the next generation of kids.
"Positive changes happen in your career and personal life when you’re mindset changes".
- Why some podiatrist use excuses to create a mindset of poverty.
- Why it's easy to find evidence to back up a negative mindset if that's what you're searching for.
- You need to get out of your own way.
- Enjoying the growth mindset journey and don't compare yourself to others. What you see if just a 'snapshot' of their success.
- Working through pain-points in your career.
- Team mindset will never outgrow the mindset of the business owner
Where To Start
First, you need to reach out to others who will challenge you and celebrate your small wins and achievements.
Next, attend conferences and find groups of people that have similar interests to you.
Attend small group workshops as negative people tend to stay away from these because there's nowhere to hide.
Read - Who Moved My Cheese by Dr Spencer Johnson
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can contact Jonathan Small at Health First Foot & Gait Clinic. To learn more about his Work Smarter, Not Harder program, visit OSGO Healthcare.
One-On-One Coaching If your podiatry business needs help to develop a marketing strategy or business systems, the most efficient way to do this is with one-on-one coaching. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 185: Having A Positive Mindset with Somnath Sikdar & Lonnie Beck
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 028: The Definition of Success in Podiatry with Craig Schooth
So, what was the OSGO Foot & Ankle Show in Liverpool really like? More than one thousand people attended, not just podiatrists, but everyone that has a working interest in the foot and ankle.
I managed to grab a few of the podiatry delegates to share their thoughts and experiences in regards to the quality of speakers and the content provided over the two days. Their feedback overall gave this event a huge thumbs up.
Episode Guests:
- Dave Cashley (Speaker) - Ep 053
- Ben Haythornthwaite - Ep 47
- Ian Sadler - Ep 57
- Tom Fox
- Vienna Warwick-Richards
- David Gruhl - Ep 54
- Graeme Franklin
- Robin Crawley
- Ian Griffiths - Ep 51
- Paul Savage
- Debbie Delves
- Tony Gavin (OSGO) - Ep 02
What Is The Foot & Ankle Show?
The Foot and Ankle show is the event where practitioners, educators and manufacturers come together. The show informs, influences and shines a light on the innovation changing how care is delivered. Attendance is important for everyone in the foot and ankle health industry.
Tickets are NOW available for next years event (16th and 17th of October, 2020). For further details visit fashow.co.uk
If you have any questions about this episode, please email me at tf@tysonfranklin.com
For more information on my upcoming Podiatry Marketing Events, please visit www.tysonfranklin.com/events
If you enjoy this podcast series, please tell your podiatry friends, and if you get the urge to leave a review, please do, it will put a massive smile on my face.
Thank you.
Dr Oz is a Podiatric surgeon based in Sydney. After receiving his surgical qualifications, he became a sessional lecturer at WSU and then at CQU, then in late 2017, the idea of having all Podiatrists work collaboratively to strengthen the industry and the individual, led to the formation of the now registered co-operative Pods Equity.
For more detailed show notes, please visit www.tysonfranklin.com/podcast
If you have any questions about this episode you can email Tyson Franklin at tf@tysonfranklin.com or Dr Ozan Amir at ozan@podiatricsurgerycentre.com.au
For details on my upcoming Podiatry Marketing Events, please visit www.tysonfranklin.com/events
In 1995, Dr Alan Sherman, DPM founded the first online community and website for podiatry, Podiatry Online, which grew to become the largest internet community for podiatrists in the world. At its peak, two-thirds of licensed podiatrists in the United States were members.
Podiatry Online was acquired by Moore Medical, in 2000, and Alan was employed along with partner Michael Shore, DPM as a consultant to continue running the site. Moore Medical was eventually acquired by McKesson in 2002.
After this acquisition Drs. Sherman and Shore were let go by the company and they went on to found PRESENT e-Learning Systems, a Medical Education and Communications Company in 2003, which has grown to be the largest provider of online CME education services for podiatrists.
PRESENT e-Learning Systems entered the live conferences business in 2007 and now puts on 6 live medical conferences a year, serving over 3000 attendees.
On this episode we discuss:
- His first computer purchase in 1982
- Getting into publishing in 1995 with Podiatry Online
- Moving away from practice management and focusing on medical education
- Weekly NewsFlash
- Starting their own conferences in 2007
- Why it's important to attend conferences both in and outside of podiatry
- Looking for trends
- Narrowcasting (Bill Gates), publish to small interest groups (3000 versus 300,000)
- Creating a niche and finding a niche
- Practice Management and Biomechanics two most popular subjects
"You’re well served to find a small pond and be a big fish."
Final words
E-Learning is an efficient way to educate yourself because you'll always have that half-hour spare during the day when you can watch a video and educate yourself. When you join PRESENT Podiatry at podiatry.com, you receive a $40 Site Credit toward viewing your first lectures and earning CME credit.
If you have any questions about the podcast episode, please send me an email at tf@tysonfranklin.com, or connect with Dr Alan Sherman at PRESENT e-Learning. If you want to know more about my upcoming Marketing Workshops in Australia and overseas, please visit my EVENTS page.
And if you enjoy this podcast series, please tell your podiatry friends and if you get the urge to leave a review, please do.
Thank you!
Other Episodes You May Enjoy:
032: Dr Dock Dockery International Foot & Ankle Foundation
014: Josh Truscott Ultimate Podiatrist (CPD Made Easy)
Have you ever had an idea that could change the Podiatry profession? Dr Michael Graham has had a lot of ideas, and instead of just sitting back and wondering 'what if', he has taken action and turned them into reality. He is a serial entrepreneur.
He is an innovator and implementor in the field of foot and ankle medicine and surgery. He has taken a concept and transformed it into the standard of care globally.
Dr Graham is the founder of GraMedica and the inventor of the HyProCure Sinus Tarsi Stent. HyProCure®, an Extra-Osseous TaloTarsal Stabilization (EOTTS) Device.
GraMedica is a global orthopedic company specialising in foot and ankle products.
Michael Graham has published numerous scientific papers, authored chapters in surgical textbooks, and lectures throughout the world on extra-osseous talotarsal stabilisation and is the author of a new book titled, The Myths of Plantar Fasciitis.
"No matter how good your orthotic is, it cannot Realign the talus and prevent all the STJ instability". If you want to learn more, attend an event or connect with Dr Michael Graham, here are his other website: Alignmyfeet.com, hyprocuredoctors.com and Graham International Implant Institute. His direct email is Mg@gramedica.com If you have any questions about the podcast episode, please send me an email at tf@tysonfranklin.com. If you want to know more about my upcoming Marketing Workshops in Australia and overseas, please visit my EVENTS page.
And if you enjoy this podcast series, please tell your podiatry friends.
Thank you!
Since starting this podcast, I've had a few podiatrists say they want to know more about me, THE HOST, and my response was, "There's not much to tell".
One particular podiatrist, Scott Greenbank, Founder of the Bridge The Gap Facebook page wouldn't take NO for an answer, and this episode is the result. I hope this episode doesn't disappoint.
Today we discuss:
- Why I chose podiatry
- What I've seen change over the past 30-years
- Where I see the profession in the next five to ten years
- How technology is changing the way we practice
- Why corporates won't take over the profession
- Podiatry Specialities
- The 'Power of Niching'
- My biggest mistakes and challenges
- The importance of insurance
- Power of Systems
- Advice for new graduates
- Why you need to look after your TEAM and trust them
- MENTORSHIP - Best Tips for graduates and employers
- Honouring contracts
If you have any questions about the podcast episode, please send me an email at tf@tysonfranklin.com. If you want to know more about my upcoming Marketing Workshops in Australia and overseas, please visit my EVENTS page.
Thank you!
Dr Tea Nguyen owns Pacific Point Podiatry in Santa Cruz, California and has a special interest in diabetic limb salvage. She opened her solo practice in August 2018, which has a revived her love for podiatry.
She never planned on owning her own podiatry business, but after falling pregnant her employer didn't respond favourably to her needs, so after having her daughter Vylet she was given very little choice but to work for herself.
'Having a child is not like having a pet. There's a lot more forward-thinking required".
On this episode we discuss: * How she fell into her practice * Positive changes after having a child * Her passion for diabetic foot care * Seeing a need and filling a gap in the market * Being an anti-micromanager: you've got to let people make decisions and learn from their errors.
"What do you want to learn? If it does not come to you, you need to go and search for the information yourself".
BIGGEST surprise having own business Tea was surprised by how much she enjoys having her own practice and how happy it has made her. As an employee, she struggled to get out of bed in the morning, but as a business owner, this is no longer the case. "I only know what I know and I don’t know what I don’t know, so I never have a problem telling a patient to get a second opinion". Final Tip If you’re in a situation that is not in your favour, you’ll find renewed purpose by opening your own business. If Drtea_podiatry Email teadpm@gmail.com
Dr Howard Dananberg practised in Manchester, New Hampshire until 2012 when he retired. He has received numerous awards for his work on sagittal plane biomechanics, and he redefined how we viewed pronation.
Throughout his career, Dr Dananberg never stopped questioning what he saw with his patients and through his own funded research, he developed the Kinetic Wedge used by Brooks Footwear, and also the VASYLI Dananberg orthotics.
On this episode we discuss:
- The early ’80s and in-shoe pressure analysis and how it made him start questioning the status quo and what we believed to be right on podiatric biomechanics
- Private practice and funding his research
- The moment he started realising that headaches and back pain may be related to gait. "I don’t think anyone is thinking about this".
- How the FF drives the RF
- Metatarsus Limitus, not Hallux Limitus
- Pronation Paradyime shift
- Problems with traditional orthotic design
- His new company - www.insolia.com
- Walking is about pulling, not pushing. The body is pulled forward; therefore, the term 'propulsion phase' is wrong.
- Saggital Plane Motion. If you only watch someone walk down a hallway, you miss so much.
Final Tip (38:40 - 39)
When you say 'aha' I’ve got it, you’ve just shut your mind off to all the other possibilities that might exist down the road.
But if you say 'oooh', that's one way, you’ve opened your mind up to the many other possibilities and things to be discovered over time.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Dr Howard Danaberg at hdananberg@gmail.com
One-On-One Coaching If your podiatry business needs help to develop a marketing plan or business systems, the most efficient way to do this is with one-on-one business coaching. Please email me and let's see where I can you.
Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 022 with Psychologist Dr David Weiman
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 004 - Simon Bartold Developing A Career in Biomechanics & Footwear
Dr Dananberg's Current Speaking Gigs
Dr Dananberg will be speaking at the AAPSM in Cambridge, Mass in September. The New York College of Podiatric Medicine for the Richard O. Schuster Memorial Seminar in early November, and the World Congress of Podiatry in Miami in mid-November.
Sean Pincus is from Cape Town, South Africa, and he has spent the past thirty years honing his skills in the area of sports podiatry and orthotic design.
Sean understands why communication and psychology are so crucial to the management and treatment outcomes of his patient's foot and lower limb problems.
On this episode we discuss:
- Why he was initially disillusioned with podiatry until he understood what it is we do for people
- Changes in orthotic design over the past thirty years and the changes in biomechanical theory
- How do you get a patient to take control and responsibility of their foot problem? It’s not your fault; it’s their fault.
- Psychology of handling patients
"LOOK BEYOND THE FOOT there’s a squishy thing above it called a person".
- What to say to who, when and how. It all comes down to experience
- The importance of new graduates having an excellent mentoring system and learning how to ask the right questions
- University only teaches generalised questioning. It's not good enough.
- Digging Deeper: Learn to follow a pathway of questioning to get to the information quickly
- The benefits of asking the same question twice. You often get different answers.
- You will gather even more information if you read your notes back to the patient. Then start your examination.
- Why jumping to early diagnosis conclusions is dangerous
- Is what your being told match watch you’re finding in your examination?
"Diagnoses Dictates Management"
If you rush through the consultation too fast, without asking the right questions, you will also rush to a diagnosis. Rushed consults may lead to treatment failure, which results in unhappy patients and potential social media negative reviews.
You often have to get these patients back for further assessment, so in the end, you're spending time with them that you should have done from the start.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Sean Pincus via his website PodiatristCapeTown.co.za
One-On-One Coaching If your podiatry business needs help to develop a marketing plan or business systems, the most efficient way to do this is with one-on-one business coaching. Please email me at tf@tysonfranklin.com and let's see where I can you.
Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 022 with Psychologist Dr David Weiman
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 023 - Tina Rainville Extremes & Efficiency
Ian Reilly is a consultant Podiatric Surgeon in Northhampton, UK. He is also an expert witness when it comes to podiatric medico-legal cases. When he's not consulting as a podiatric surgeon, you'll probably find him with a fishing rod in his hand.
On This Episode We Discuss:
- The influence of social media and why people need to know, like and trust you.
- The obstacles he faced building his career as a surgeon
- Being an advisor on IFAF with Dr Dock Dockery (Episode 032)
- His thoughts on the title Dr and other claims
- Why social media is a great tool for educating your patients, but sometimes it may be 'education masquerading as self-promotion'.
- Being an Expert Witness
- Why not every surgery goes to plan. Patients can die.
- Duty of care
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Ian Reilly at info@podsurgeon.co.uk or socially on Twitter & Instagram @ireillypod
One-On-One Coaching & Mentoring If you currently own a podiatry business, the most efficient way to grow your business is with a one-on-one business coach or mentor. Please email me at tf@tysonfranklin.com and let's see where I can you.
Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T. My most recent episode is EP 176: The Art of Blogging with Lee Huffman
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and if you enjoy it a lot, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy: 019: Dr Paul Butterworth Education & Creativity in Podiatry
Dr David Armstrong is Professor of Surgery at Keck School of Medicine of the University of Southern California (USC) and Founder of Southwestern Academic Limb Salvage Alliance (SALSA). He holds a Masters of Science in Tissue Repair and Wound Healing from the University of Wales College of Medicine, and a PhD from the University of Manchester College of Medicine.
Dr Armstrong has produced more than 475 peer-reviewed research papers in dozens of scholarly medical journals as well as over 80 book chapters. He is co-Editor of the American Diabetes Association’s (ADA) Clinical Care of the Diabetic Foot, now in its third edition.
On this episode we discuss:
-
Being a second-generation podiatrist and this year his daughter has begun her podiatry training
-
The defining moment that he fell in love with the high-risk foot.
-
Treating patients in the absence of pain, both surgically and mechanically is something else.
-
Making career choices based on passion, not money
-
Why podcasting is a great educational medium.
-
People don’t care how much you know until they know how much you care
What is it that we do as podiatrists?
Where helping people move through the world a little better, and that is a fantastic gift to give people.
Final Tip
You need to remember that you’re in a great speciality and we change peoples lives and keep them moving. You can make a difference.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Dr David Armstrong via Linkedin.
Diabetic Foot Global Conference - DF CON (17-19 October 2019)
Dr David Armstrong's Blog - Diabeticfootonline.com
One-On-One Coaching & Mentoring If you currently own a podiatry business, the fastest and most efficient way to grow your business is with a one-on-one business coach or mentor, or small group coaching. Please email me at tf@tysonfranklin.com and let's see where I can you.
Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
It's No Secret with Dr T. Podcast If you're a fan of marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
Subscribe To Podiatry Legends If you enjoyed listening to this Podcast, please SUBSCRIBE and tell all your podiatry friends.
If you enjoy it a lot, it will put a HUGE smile on my face if you left a REVIEW on iTunes, or wherever you like to listen to podcasts.
**If you enjoyed this episode you might also enjoy:** 029: Joseph Frenkel Making Wound Care Exciting
It's No Secret with Dr T. EP 156: From Invisible to Influential
Mike Luker graduated from Cardiff Metropolitan University in Wales, and after initially working in Indonesia he moved to Australia. He is now based on the Gold Coast, Queensland and is the co-owner of Ace Health Centre.
On this episode, we discuss why and how Mike took over a local Physiotherapy clinic, added podiatry as a service and rebranded it as Ace Health Centre.
We also discuss:
- Why there's no business security if you do not have a lease
- Leasing premises is riskier, but there's also security
- Lessons learnt taking over an existing practice, and pitfalls to avoid - Don't rebrand too early
- The importance of reconnecting with old patients and getting them back in the door
- Internal marketing is cheaper than external marketing
- The benefits of using a graphics design team and why you need to be communicating with them regularly
- Why you should work towards creating three streams of income
- Launching his product line through Ace Healthcare
- INVISIBLE GEL INSOLES
- 30% UREA COCONUT MOISTURISER
- The benefits of adding retail as an income stream and how it quickly adds people to your database.
Final Tip
Take risks and don't be scared of sticky situations. Ask yourself, 'what's the worst that can happen'?
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Mike Luker at Ace Health Centre.
If you enjoyed this episode you might also enjoy: It's No Secret with Dr T. episode Create A Disaster Folder
003 - Dr Peter Wishnie Goals & Practice Management
One-On-One Coaching & Mentoring The fastest and most efficient way to grow your podiatry business is by using a business coach or mentor. There are many coaching programs currently available, but in my opinion, most are beige and non-specific. Please email me and let's see where I can you.
Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how awesome I am.
If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Subscribe To Podiatry Legends If you enjoyed listening to this Podcast, please SUBSCRIBE and tell all your podiatry friends.
If you enjoy it a lot, it will put a HUGE smile on my face if you left a REVIEW on iTunes, or wherever you like to listen to podcasts.
Dr Dock Dockery is the Founder and Chairman of the International Foot & Ankle Foundation for Education and Research, a position he has held for the past 40 years. He has authored over 150 scientific articles and chapters in medical journals and texts and five medical textbooks.
He is also an International Educator, Lecturer, Author, and promotor of podiatric medicine and surgery. He enjoys teaching lower extremity pediatric corrective surgery, dermatology and plastic surgery techniques.
Today we talk about:
-
The International Foot & Ankle Foundation
-
Why education and travel work so well together
-
Foot and ankle plastic surgery
-
What he learnt writing five textbooks
-
Why you should start collecting photos of exciting cases
-
Gin & Cigars
Final Tip
If you want to be a better podiatrist, you need to always be on a constant path of learning.
"Learn like you're going to live forever, live like you're going to die tomorrow."
Every day you should learn something new, and every day you should live your life like you don't have much time left. You'll have far more fun be a lot more interesting.
If you can afford it, enjoy life. Take the trips, buy cars and live in a beautiful home, but you should always be managing your finances.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Dock Dockery at IFAF. And make sure you check out the long list of upcoming events and seminars.
If you enjoyed this episode you might also enjoy: 003 - Dr Peter Wishnie Goals & Practice Management
One-On-One Coaching & Mentoring The fastest and most efficient way to grow your podiatry business is by using a business coach or mentor. There are many coaching programs currently available, but in my opinion, most are beige and non-specific. Please email me and let's see where I can you.
Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how awesome I am.
If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Subscribe To Podiatry Legends If you enjoyed listening to this Podcast, please SUBSCRIBE and tell all your podiatry friends.
If you enjoy it a lot, it will put a HUGE smile on my face if you left a REVIEW on iTunes, or wherever you like to listen to podcasts.
Andrew Jones is the go-to podiatrist for elite athletes and anyone needing particularly clever problem-solving for health-related foot conditions. He is recognised as one of New Zealand's leading podiatrists and runs the Waikato Podiatry Clinic. His business success has been built by following a Win-Win-Win Philosophy.
On this episode we discuss:
- His transition from sheep shearing to feet, via a foot problem he sustained in the Rotorua marathon.
- Caring for your patients, but at the same time caring for yourself and your business.
- Running a successful podiatry business by using a win-win-win approach.
- There must be a Win for the clinician: There must be satisfied with what you do and also adequate income.
- There must be a Win for the patient: You need to sort out their problems.
- There must be a Win for the business: It has to be a sustainable financial model, or it will go backwards.
- Making sure the pendulum for business success doesn't swing too far, or not enough. It's about getting the balance right.
- It takes money to buy the equipment you need to look after your patients properly; therefore, you need to charge the right fees.
- The importance of your mental health
"You can get everything in life you want if you help enough other people get what they want" - Zig Ziglar
- Obstacles faced in New Zealand with limited health insurance, GST on podiatry and small population.
- Why communication is key
- The secret in the number four or less.
"A confused mind always says no."
- High-performance sports New Zealand
- How you can build a strong following and engagement by sharing a patients journey, and why this is an excellent marketing idea for your social media pages.
Final Tip
You need to look after yourself as much as everyone else. You need to make sure you have some ME TIME.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Andrew via his business Waikato Podiatry Clinic.
If you enjoyed this episode you might also enjoy: 028 - Craig Schooth The Definition of Success in Podiatry
One-On-One Coaching & Mentoring The fastest and most efficient way to grow your podiatry business is by using a business coach or mentor. There are many coaching programs currently available, but in my opinion, most are beige and non-specific. Please email me and let's see where I can you.
Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails telling you how awesome I am.
If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Subscribe To Podiatry Legends If you enjoy listening to the Podiatry Legends Podcast, please click SUBSCRIBE on your podcast player, so you do not miss an episode and tell all your podiatry friends.
If you enjoy it a lot, it will put a HUGE smile on my face if you left a REVIEW on iTunes, or wherever you like to listen to podcasts.
Scott Greenbank works in private practice on the Sunshine Coast Hinterland, Queensland and is one of the founders of a very successful Facebook Group: Podiatry - Bridge The Gap.
He has a great passion for professional development and mentoring younger podiatrists, and also how a better understanding of manual therapies can benefit the podiatry profession.
On this episode we discuss:
- Benefits of becoming involved in sports at a deeper level
- Having a better understanding of the concepts of manual therapies and how this is beneficial to your scope of practice
- Benefits of offering the best treatment to your patients and how this leads to a better opportunity to educate them.
- Professional Treatment Guidance: not letting the patient guide their Rx
- Taking pride in what you do
- Understanding the 'Patient Experience' from start to finish
- BRIDGE THE GAP: Mentoring and education for new podiatrists. At the moment, there are no official mentoring pathways from the association.
Final Tip
As a new graduate, it is your responsibility to engage with your mentor/employer. If you are the mentor/employer, make sure you are accessible and available, and if you can't be, find someone in your business who is.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Scott via the Bridge The Gap Facebook page.
If you enjoyed this episode you might also enjoy: Ep 017: Incorporating Rehabilitation Into Your Podiatry Practice with Nick Knight
One-On-One Coaching & Mentoring The fastest and most efficient way to grow your podiatry business is by using a business coach or mentor. There are many coaching programs currently available, but in my opinion, most are very beige and non-specific. Please email me and let's see if where I can you.
Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails telling you how awesome I am.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.
Subscribe To Podiatry Legends If you enjoy listening to the Podiatry Legends Podcast, please click SUBSCRIBE on your podcast player, so you do not miss an episode and tell all your podiatry friends.
If you enjoy it a lot, it will put a HUGE smile on my face if you left a REVIEW on iTunes, or wherever you like to listen to podcasts.
BONUS:
Peter Vidmar - Virtuosity Video
Joseph Frenkel is the owner of Heel Me Podiatry & Wound Care, St Kilda, Victoria. He is a La Trobe University Graduate and completed his Master of Science with a specialty in Wound Healing and Tissue Repair at Cardiff University, and his Professional Diploma of Dermatology at Bond University.
If you've never looked at wound care as an exciting topic or area of interest in podiatry, I think you may change your mind after listening to this particular episode.
On this episode we discuss:
- Had a passion for wound care, even as a student
- Almost burning out after five years by not following his passion.
- The daily ritual of routine nail care, orthotics and ingrown toenails were making him brain dead.
- Just cutting toenails felt like a waste of his passion and knowledge, but he is not saying this area of podiatry is not essential.
- His big reason to start more study was to re-energise his career, he wanted to be doing something he loved.
- Studying at Cardiff University: He knew from day one that this was were he needed to be and wound care was what he was supposed to be doing. He also met a fantastic group of health professionals from different professions with the same interests and passion.
- Adding a sub-specialty adds variety to your workload and is a stepping stop to other opportunities.
- Podiatric Dermatology
"What got me excited about wound care was the ability to affect change. It has a quite exciting immediacy".
- The difference between what we learn about wound care as an undergrad compared to doing a postgrad course.
- Ability to think critically
- The undergrad course is just a knowledge dump
- The postgrad course gives you broader knowledge and hells you make quicker decisions in regards to referrals.
- For example, not all wounds are not wounds (Venous Eczema)
- The benefits of good referrals between health practitioners
- Practice Ready Podiatry - aimed at new grads help them think clinically
"If you do what you love, it creates opportunities, creates business and it creates energy".
- When you share knowledge, it's like a boomerang it comes back to you.
Marketing Doesn't Mean You're Selling Out As A Podiatrist
Marketing is an extension of you. If people don't know about you-you cannot help them, and best of all, you have complete autonomy over how you sell yourself. Marketing professionally or unprofessionally, the choice us yours.
You need to know what you like and what you don't like and then focus on the areas you want.
It's crucial to establish your identity. Not just on who you are, but also what you want to do. Always do what you like and build around this. It's not about having multiple clinics.
Where to Get Started With Would Care
- Upskill yourself
- Network with others with a common interest
- Join Wounds Australia
- Join wound interests groups (Facebook)
- Do short courses
- Go deeper with taking on a Masters Degree.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Joseph Frenkel on Linkedin or via his website Heel Me Podiatry & Wound Care
If you enjoyed this episode you might also enjoy: Ep 010: Dr Andrew Schneider Running A Successful Solo-Practice
One-On-One Coaching & Mentoring The fastest and most efficient way to grow your podiatry business is by using a business coach or mentor. There are many coaching programs currently available, but in my opinion, most are very beige and non-specific.
Please email me. I'd love to be able to help you where I can.
Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails telling you how awesome I am.
You may also want to check out my other podcast It's No Secret with Dr T., which is a small business and marketing podcast.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Subscribe To Podiatry Legends If you enjoy listening to the Podiatry Legends Podcast, please click SUBSCRIBE on your podcast player, so you do not miss an episode and tell all your podiatry friends.
If you enjoy it a lot, it will put a HUGE smile on my face if you left a REVIEW on iTunes, or wherever you like to listen to podcasts.
When it comes to being a success podiatrist, we all have different ideas on what real success looks like, and I think my guest Craig Schooth from Sunnybank Hills Podiatry, Brisbane has got it pretty well worked out.
Family, work, health and fitness, and time off for holidays and socialising with friends are all important, but what's more important is to find the right balance that works best for you, not what someone else tells you it should be.
On this episode we discuss:
- Being a mature aged student and studying while married with children.
- His competitive Triathlete days and how this lead to his first exposure to podiatry, via the QUT Podiatry Clinic.
- Phillip Pearlman took him for a run along Brisbane River as part of his initial biomechanical assessment.
- This exposure got Craig interested in the MSK aspect of podiatry.
- Studying and working
"When you put yourself in that situation, you must make it work."
- Never wait for that perfect time; it will probably never arrive.
- Taking on a QLD Rural Scholarship took the pressure off of finding a job upon graduation.
- Living in Roma, 500km west of Brisbane. It's not all negative as we sometimes shear.
- Moving back to Brisbane didn't exactly go to plan, and it was a soul destroying moment having three children and no job.
- The best part about podiatry is there's no shortage of work if you want it.
- Buying Sunnybank Hills Podiatry in 2011 and what he learnt working for himself.
"The best thing about being a solo practitioner is working on your terms and getting all the fruits of your efforts."
Pivoting The Focus of His Business
Craig recently made a conscious decision to get back to why he wanted to be a podiatrist in the first place and is slowly turning his general practice into a more MSK style clinic.
The key is doing it slowly and also helpful to have some one-on-one coaching to help change the focus.
You can continue to see 80 or 100+ general patients every week without having to do anything, but if it's not fulfilling, it's become a job.
Make Realistic Changes
You must be realistic about the changes you want to make in your patient profile and balance between MSK patients and general patients. What is the correct balance for you? There is no right or wrong answer.
First, you need to know who you want to attract. Who is my ideal patient or patient avatar?
What Is Success?
There is no definition of a successful person in podiatry. Is not money or the toys you can afford. Your quality of life is more important than money, and it's spending time with people you care about and creating memories.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Craig Schooth via his website.
If you enjoyed this episode you might also enjoy: Ep 010: Dr Andrew Schneider Running A Successful Solo-Practice
One-On-One Coaching & Mentoring The fastest and most efficient way to grow your podiatry business is by using a business coach or mentor. There are many coaching programs currently available, but in my opinion, most are very beige and non-specific.
Please email me. I'd love to be able to help you where I can.
Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails telling you how awesome I am.
You may also want to check out my other podcast It's No Secret with Dr T., which is a small business and marketing podcast.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Subscribe To Podiatry Legends If you enjoy listening to the Podiatry Legends Podcast, please click SUBSCRIBE on your podcast player, so you do not miss an episode and tell all your podiatry friends.
If you enjoy it a lot, it will put a HUGE smile on my face if you left a REVIEW on iTunes, or wherever you like to listen to podcasts.
Benn Boshell is from the UK and works at Hatt Health & Movement Clinic, and today we talk about finding your passion within the podiatry profession and that it's okay if your thinking changes over time. Initially, Benn Boshell was going to be a Podiatric Surgeon, there was no question about this, but after completing his Masters in Podiatric Surgery, he decided to head down a different path. On this episode we discuss: * Why he decided to make a pivot in his podiatry career path. * The benefits of doing his Masters in Podiatric Surgery * His podcast The Heel Pain Expert * His book The Plantar Fasciitis Bible * Becoming a personal brand and future proofing yourself * Contributing back to the profession * The benefits of being a well-rounded podiatrist * The power of maintaining a creative mindset * Why you need to follow what interests you the most in podiatry, but it's okay if your passions change * The benefits of CPD
Final Tip:
If you feel you're in a rut with your career, take a step back and ask, what am I most passionate about? When you have the answer, you'll know which direction you should head and what changes you need to make. If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Benn Boshell at Hatt Health & Movement Clinic or on Twitter @HeelExpert
If you enjoyed this episode you might also enjoy: Episode 04: Simon Bartold Developing A Career in Biomechanics & Footwear
Click Subscribe If you enjoy listening to the Podiatry Legends Podcast, please click SUBSCRIBE on your podcast player, so you do not miss an episode and tell all your podiatry friends.
If you enjoy it a lot, it will put a HUGE smile on my face if you left a REVIEW on iTunes, or wherever you like to listen to podcasts.
Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails telling you how awesome I am.
You may also want to check out my other podcast It's No Secret with Dr T., which is a small business and marketing podcast.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Johan Steenkamp grew up in Mozambique and South Africa and after finishing high school spent two years travelling through the UK & Europe. He eventually went back to South Africa and studied engineering & physics before commencing his podiatry degree.
After graduating in 2010, Johan's first podiatry job was in Singapore, followed by Malaysia, Sydney and for the last four years Perth, where he is now very much settled with his wife and 9-month old daughter.
On this episode we discuss:
- Graduating from podiatry and why his first job was in a foreign country and not South Africa.
- Feeling isolated and why it is essential to attend CPD events in person.
- Balancing work in private practice while maintaining the security of part-time employment in a hospital in Perth.
- Taking calculated risks and letting the numbers help you make decisions.
- What he learnt most setting up his practice.
- It's easier to start and cost less than expected
- He made money much quicker and covered his outgoings way ahead of schedule.
- Working privately and in the public system can be difficult in regards to family time, but it's only temporary. Writing a chapter in The Diabetic Foot published by World Scientific.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect directly with Johan by emailing johan@jspodiatry.com, his website www.jspodiatry.com or his JS Podiatry Facebook Page.
If you enjoyed this episode you might also enjoy: Ep 023 - Tina Rainville Extremes & Efficiency
Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.
Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.
Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas I would suggest Amazon or the Book Depository.
Steph Cooper is from Western Australia and she is using the knowledge gained from her podiatry degree to help educate future health professionals in a fun and engaging way. Her website The Comical Anatomist is making anatomy fun through whimsical illustrations caricaturing the human body.
Steph always enjoyed art at school and enjoyed drawing for fun, but her new passion was ignited after attending a Pixar workshop. On this episode we discuss: * Being commissioned by a local Orthopaedic Surgeon for three specific drawings for his surgery. + Knee Arthroscopy + Total Hip Replacement + Total Knee Replacement * We all learn differently and why using Ebooks are a great way to help students with learning anatomy. * Learning in an engaging way * Anatomy colouring books and flashcards * Why it's important to bring colour into your business. * Bringing your own personality to your business is good for patient retention.
If you have any questions, please email me directly at tf@tysonfranklin.com, or you can contact Steph Cooper on +61 0448242856
You can also connect with Steph and The Comical Anatomist on Facebook, Instagram and on her website www.thecomicalanatomist.com Podiatry Marketing Workshop - 29th June 2019 Gold Coast Has your podiatry business become stale or a little stagnant? Has there been limited growth over the past few years, and does it look like everyone else is doing better than you? If any of these questions resonate with you, you need to pay attention and consider coming along to this 1-Day Podiatry Marketing Workshop.
Owning and operating a Thriving Podiatry Business will never happen by accident or by working longer hours each week, and being a 'great clinician' is no longer good enough. For further details visit: https://www.tysonfranklin.com/events/PodiatryMarketing
If you enjoyed this episode you may also enjoy:
019 - Education & Creativity in Podiatry with Dr Paul Butterworth
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Laura Williams is from East Sussex, UK and runs her podiatry business from S57 Health & Wellbeing Clinic. She is also the author of Grandpa, Diet & Diabetes, and already has books two, three and four all lined up. On this episode, we discuss why everyone has a book in them and why it is essential to get this information out of your head and onto paper so your knowledge can be shared with others. You don't know whose life you will change. On this episode we discuss: * Why health education is a vital part of podiatry treatment * Publishing Grandpa, Diet and Diabetes - Diabetes education for kids. * The steps required to write a self-published book * Why it's essential to create a habit of writing every day * Near death experience from severe sepsis.
Final Tips: Never take anything for granted and live everyday likes it could be your last. If you have any questions about this episode, please email me at tf@tysonfranklin.com, and you can follow Laura Williams on her Author's Page on Amazon.
If you enjoyed this episode you might also enjoy: 016 - Kristi Boles Allied Wellness & Fundamentals of Healing
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review Amazing For Students Studying ☆☆☆☆☆ “Great podcast, I was told by my lecturer at La Trobe about this podcast as we were discussing my future study after my Masters of podiatry and future study as a podiatric surgeon and this podcast has made me excited for the creativity and experience I will get and different options as a podiatrist. Thank you!” Pi Diddy via Apple Podcasts · Australia · 05/21/19
My guest today is Tina Rainville from Ontario, Canada, and on this episode, we talk about living and working in remote Northern Ontario. The weather conditions can be extremely harsh during winter, sometimes dropping to minus fifty degrees Celsius (-58 F), which is hard to imagine.
Living in such a remote area, where many patients of her patients are travelling hours to receive treatment, has taught Tina the benefits of running an efficient clinic. She currently owns and operates Rainville Health with her husband Patrick who is also a Podiatrist.
On this episode we discuss:
- Why Chiropody is used in Ontario and not Podiatry.
- Common foot problems seen in cold climates
- Foot injuries related to ice-skating, snow shovelling, kicking ice and designing orthotics for Ice Hockey
- Outreach Diabetic Clinics
- Why treatment must be made convenient for your patients
- The benefits of running an efficient clinic.
5-LEVEL TREATMENT SYSTEM
The 5-Level Treatment System is one of the best treatment systems/ideas I have heard of in years. Patients feet are giving a ranking from one to five, and this ranking system helps determine their fees they, and who should provide the treatment.
For example, patients scoring four or five will be treated by the podiatrist, whereas the Footcare Nurse may treat patients with a one to three scores.
Patients are rewarded for looking after their feet, and this is an excellent motivator for long-term patient compliance and better foot health.
Parting Advice
Be the Podiatrist in your clinic and stop doing everything else. Delegate all the tasks you should not be doing. By maximising your efficiency, you can see more clients, and this also empowers your team.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
WORKSHOP - Biomechanics & Marketing: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
This is why we're bringing Biomechanics and Marketing together in one 2-Day Workshop.
If you enjoyed this episode you may also enjoy: 016 - Kristi Boles Allied Wellness & Fundamentals of Healing
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review Amazing For Students Studying ☆☆☆☆☆ “Great podcast, I was told by my lecturer at La Trobe about this podcast as we were discussing my future study after my Masters of podiatry and future study as a podiatric surgeon and this podcast has made me excited for the creativity and experience I will get and different options as a podiatrist. Thank you!” Pi Diddy via Apple Podcasts · Australia · 05/21/19
BONUS EPISODE: Day 3 at the Australian Podiatry Conference, Adelaide, South Australia, 22-24 May 2019. This episode has been recorded LIVE from the exhibitor's hall.
Day 3 Guests: * Andrew Van Essen (Prospect Podiatry, Adelaide) * Ainslie Davies (Buderim Podiatry, Sunshine Coast & APodA Vice President) * Andrew Robertson (Ziera Shoes) * Darren Stewart (CEO Healthia, My Foot Dr)
If you have any questions about today's episode please send me an email at tf@tysonfranklin.com, and if you have the time, please check out my EVENTS page at tysonfranklin.com as I am running a two-day Biomechanics & Marketing Workshop on the Gold Coast (7-8 June) with Paul Graham and Scott Sorensen.
BONUS EPISODE: Day 2 at the Australian Podiatry Conference, Adelaide, South Australia, 22-24 May 2019.
This episode has been recorded LIVE from the exhibitor's hall, which is why you will notice a buzz of activity and excitement in the background, and if you happen to be at the conference, please drop in a say hello. You'll find the Podiatry Legends Podcast recording desk in Booth C5.
I have been joined on Day 2 by: * Judith France (Toowoomba Podiatry) * Craig Payne (Pod Chat Live) * Dan Everson (Dan Everson Podiatry, Sunny Coast) * Annette Dodson (APodA Qld State Manager) * Nigel Nixon (Carringbah Podiatry, NSW) * Chad O'Sullivan (XBlades, State Manager, Vic)
If you have any questions about today's episode please send me an email at tf@tysonfranklin.com, and if you have the time, please check out my EVENTS page at tysonfranklin.com as I am running a two-day Biomechanics & Marketing Workshop on the Gold Coast (7-8 June) with Paul Graham and Scott Sorensen.
BONUS episode: Day 1 at the Australian Podiatry Conference, Adelaide, South Australia, 22-24 May 2019.
This episode has been recorded LIVE from the exhibitor's hall, which is why you will notice a buzz of activity and excitement in the background.
I have been joined on Day 1 by:
- Alisha Mullins (Footpoint Podiatry, Clayfield Brisbane)
- Michael Luker (Ace Healthcare & Ace Podiatry, Gold Coast)
- Paul Graham (Step Force Training, Geelong)
- Rob Dick (Footsmart Podiatry, Sunshine Coast)
- Lee C. Roger DPM (The American Board of Podiatric Medicine)
- Pauline Taylor (Australian Podiatry Association)
- Elizabeth Kiriakidis (My Podiatrist, Melbourne)
If you have any questions about today's episode please send me an email at tf@tysonfranklin.com, and if you have the time, please check out my EVENTS page at tysonfranklin.com as I am running a two-day Biomechanics & Marketing Workshop on the Gold Coast (7-8 June) with Paul Graham and Scott Sorensen.
Where will the podiatry profession be in the next 10 or 20 years? That's an interesting question, and to give you some insight my guest today is Jackson Tisdell, a 2017 University of Newcastle graduate. Jackson currently works at Forster Tuncurry Sports Podiatry, NSW, which is a biomechanics exclusive podiatry clinic, and he openly shares his thoughts and experiences in the profession so far. On this episode we discuss: * How the profession has exceeded his expectations * The benefits of good mentorship * Why he didn't search for full-time immediately upon graduation * The benefits of waiting to find the right employer * Being prepared to work for less to gain experience * Finding you WHY and what inspires you * Being on a path of constant learning * New graduates are going to make mistakes, and why they should be allowed to, it's part of the education process * Social Media * Blogging and documenting * Being part of the employers brand, not just an employee * Using the title DR * Why new graduates need to have a voice * Treatment protocols and making decisions * Being patient centred with your treatment and how it relates to the patient's goals * The importance of follow up
Jackon is currently preparing a presentation called New Grad Tips From A New Grad, which he hopes to present in universities around Australia, and if you want to reach out to Jackon he can be contacted at jacksontisdell@gmail.com
Parting Comments Always keep learning. There’s no rush to know everything. If you have any questions about this episode, please email me at tf@tysonfranklin.com.
WORKSHOP - Biomechanics & Marketing: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
This is why we're bringing Biomechanics and Marketing together in one 2-Day Workshop.
If you enjoyed this episode you may also enjoy: 018 - Scott Sorensen Biomechanics, Pressure Platforms & Milling Orthotics
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review GREAT PODCAST: ☆☆☆☆☆ “I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19
We've all heard that using video is a great way to market your podiatry business and my guests today, Dr Todd Brennan and Dr Leo Krawetz from Healthy Feet Podiatry in Florida have taken it to a whole new level. At the time of recording this podcast episode, their YouTube Channel had just over 125,000 Subscribers (It's currently at 140,000).
They began using video in 2009 because they were told video was going to be a valuable marketing tool in the future for podiatry. They admit their early videos were not very good, but they continued anyway.
100 to 3,000,000 That first video had approximately 100 views, and at the time they thought that was amazing. Today, it's not uncommon to get 40,000 views in the first week, and one of their videos has had over 13,000,000 (thirteen million) views.
After starting their YouTube account, they only did three or four videos in that first year.
Video Went Viral Eventually one of their videos about removing a wart went viral (six million views), and they thought WOW, what a great marketing tool for their podiatry business. Currently, their videos generate approximately 200,000 views per day.
Keep The Recording Process Simple All their videos are shot using their iPhones. There's no flashy equipment or lighting. When they see something interesting, and after getting the patients consent, they give their assistant a couple of quick instructions on what information they want to focus on, and they record.
At present they record and post between two to four videos per week and they do all the editing themselves.
Important Tips For YouTube 1. Good thumbnail image 2. Catchy title 3. Use keywords in title and description 4. Watermark your videos (add logo)
It's all about repetition and be prepared to shoot a lot of videos. Using video is also a great teaching opportunity, and it makes your workday fun.
Putting Bums On Seats
"YES. Every day patients will come in and say they've seen our videos or will tell us that they have something interesting that may be worth videoing".
Currently, they see 500 new patients every month, and every day a proportion of their new patients will say they have seen their videos. It's important to realise that Google owns YouTube, so it is important to utilise both because this is where patients are searching for answers.
Social media marketing is continually changing so you need to keep track of what is happening and where is your audience is spending time.
Final Tips 1. (Todd): Jump in and start using video. You will feel awkward, but it gets more comfortable with time. 2. (Leo): Be consistent with your videos. You've got to go all in.
"What you think is boring will be interesting to others".
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Drs Todd Brennan & Leo Krawetz at Healthy Feet Podiatry.
WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.
If you enjoyed this episode you may also enjoy: Ep 013 - Dianne Ashcroft Lessons Learnt From 300+ Videos
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review GREAT PODCAST: ☆☆☆☆☆ “I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19
Life should make you happy, and that includes your podiatry business. This is the motto of Jill Woods, the owner of Practice Momentum, and I was fortunate enough to catch up with Jill, in person, on a recent visit to Canberra.
Jill Woods was a UK based podiatrist, and after marrying her husband, who was in the military, she realised the possibility of owning a traditional bricks and mortar podiatry business was no longer an option because they were never sure where they'd be posted next.
Some people would look at this as a massive roadblock to their podiatry career, but Jill has used it to pivot into a whole new career of helping other podiatrists and other professionals in the health industry.
On this episode we discuss:
- Why mature-aged students studying podiatry brings such diversity and experience to the profession.
- Her marketing and entrepreneurial background before to starting Practice Momentum.
- Learning new skills out of necessity. Jill was an early adopter of Twitter and YouTube way back in 2006.
- What she learned living in Pakistan.
- The benefits of focusing on one new skill at a time. You don't need to become an expert.
- The power of niching down her coaching focus.
- Social Media
- What is Practice Momentum?
- The Sombrero Club - An Online Community Group.
- Helping podiatrists develop a happy practice. Adding a little bit of "Woodsiness".
"Marketing is so ethical because you have the skills people need. You're transforming lives and giving them back a quality of life".
- Selling is helping
- The power of the ripple effect. The impact we can have on people's lives.
- Why it's important to bring in your personality to your practice and to be uniquely you.
- Being authentic - Be you and run your business as you.
- Be happy in your business. You owe it to yourself
"Make the practice part of you to create an authentic culture in your business".
The Dream Patient
When you know your ideal patient, the dream patient, you need to target all your marketing to that one patient.
Your blog articles, website design and colours, the photos you use all need to have your dream patient in mind. If you target them, you will attract your dream patient.
Monday Morning Marketing Tip
Claim your Google My Business page and claim your Bing Places page and add engaging content on those two places.
Why BING? Bing uses Amazon's Alexa, so if you do not claim your business places page on BING, Alexa will not recommend you.
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Jill Woods at http://www.jillwoods.com/
WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.
If you enjoyed this episode you may also enjoy:
Ep 013 - Dianne Ashcroft Lessons Learnt From 300+ Videos
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review GREAT PODCAST: ☆☆☆☆☆ “I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19
Dr Paul Butterworth is a Podiatric Surgeon and the Course Coordinator for the School of Podiatry at Southern Cross University, Gold Coast Campus, and we both agree that podiatrists are creative people.
All you need to do is stop once in a while, look around, and take notice of some the fantastic things podiatrists are doing in our profession.
On this episode we discuss:
- Why lecturing is rewarding.
- The creative side of podiatry.
- Educating students to think outside the box.
"We have rules we must follow, but it doesn't mean you cannot be creative".
- The enjoyment of writing papers.
- His PhD - Obesity & Foot Pain.
"Podiatry is about keeping people mobile".
- There's a lot of financial security in Podiatry
- The importance of taking responsibility to educate yourself.
- SCU - Transition To Professional Practice and Small Business & Entrepreneurship education units.
- PIVOT - Paul has become a Novelist and the reason he wants to pursue a writing career.
"It's important to keep your goal in mind and not give up".
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Dr Paul Butterworth via the Southern Cross University, Gold Coast Campus website.
WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you'd like more marketing, management and business advice for your podiatry business you should take a look at my other podcast; It's No Secret with Dr T.
If you enjoyed this episode you might also enjoy: Ep 004: Simon Bartold Developing A Career In Biomechanics & Footwear
Ep 003: Peter Wishnie Discusses Goals & Practice Management
In 2006, I decided to use pressure/scanning platforms in my biomechanical assessments and patient education, and this is how I met my guest Scott Sorensen. I contribute this technology as one of the main reasons why my podiatry business in Cairns stood out from the crowd and became a market leader.
Scott Sorensen lives on the Sunshine Coast, owns a podiatry business called Footpoint, has a CADCAM manufacturing business and also supplies Bodytech biomechanical assessment systems.
On this episode we discuss:
- Analogue versus Digital - Plaster Cast versus Scanning
- Business efficiency
- Creating a communication pathway. If they can see foot pressure and video it helps with communicating the message and information.
- Orthotic education
- Patient education - taking it to the next level
- 3D Scanning and printing
- The differences, biomechanically speaking, between the UK, USA and Australia
- Commercial integration
No One Remembers Who Came Second
You've got to have some mongrel in you and be willing to try these different techniques and different equipment, but you also do need to know when to walk away.
No one remembers who came second, so you can't keep waiting to see what your competition is doing and then try and copy them. Be a market leader in your area.
"Keep your overheads low it's a good foundation to start a business".
CADCAM Milling Machines
To have a mill installed in your podiatry practice, you need a specific skill base knowledge first. You need to be confident on a grinder and be able to make and understand orthotic adjustments.
Scott also recommends visiting his podiatry business in Noosa and see how the Bodytech Systems functions in a real clinical situation. You can also see how the CADCAM milling machines work.
BONUS: It's a great reason to visit Noosa and make it an educational and tax-deductible trip.
Australian National Podiatry Conference: 22-24 May
At the upcoming Australian National Podiatry Conference in Adelaide, Scott Sorensen, Paul Graham and I will have a booth (C5) in the Expo area.
If you have time, please come and visit us and together we will be able to answer any questions you have in regards to pressure platforms, scanning, orthotic milling machines and our upcoming WORKSHOP - Biomechanics & Business on the Gold Coast in June.
I will have my podcasting equipment set up and will be planning to release a short podcast episode at the end of each day, so please drop by for a quick podiatry chat.
WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW
Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.
If you have any questions about this episode, or our Gold Coast Workshop, please email me at tf@tysonfranklin.com, or you can contact Scott Sorensen at sales@body-tech.com.au
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.
If you enjoyed this episode you might also enjoy: Ep 004: Simon Bartold Developing A Career In Biomechanics & Footwear
Nick Knight is the owner of NK Sports Podiatry based in the south of England, and he has spent several years refining his skills in the area of lower limb rehabilitation and incorporating this service into his highly successful podiatry practice.
Lower limb rehabilitation is not the domain of physiotherapy, and adding rehab to your treatment protocols is like adding another string to your treatment bow, but it's essential to know your limits and boundaries.
On this episode we discuss:
- How Nick got started in rehabilitation
- Where to start if you want to have a rehabilitation practice
- Achilles Tendinopathy, Patella Femoral Pain and ankle rehab
- Rehabilitation versus orthotic therapy
- Custom and pre-made orthotics and when to use them in the rehab process
- Nicks thinking on ultrasound, acupuncture and shockwave therapy
- Evidence-based practising
- Auditing your treatment and collecting data to become a better practitioner
- The benefits of doing independent data audits
If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can contact Nick Knight at nick@nksportspodiatry.co.uk
You can also find Nick on Facebook at NK Sports Podiatry and Twitter @nksportspod
LIVERPOOL Workshop October 10th 2019
If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets. Tickets.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.
If you enjoyed this episode you might also enjoy: Episode 11: Nick Knight We All Benefit By Working Together
At thirty years of age, Kristi Boles had the world at her feet. She was married with children and was running nine successful podiatry practices in Victoria, Australia; however, her health took a sudden downward turn resulting in heart surgery and a very long lay off from running her businesses. She was also diagnosed with Marfan's Syndrome. On this podcast episode, Kristi openly talks about her sudden, unexpected health issues and also how she has transformed her own life, and that of her patients by being more aware of the fundamentals of healing and good health. Taking Wednesday's Off Kristi takes off every Wednesday to rejuvenate, work on her business, with her team member and focus on business mentoring. She gets excited on Tuesday afternoons knowing she has the next day off. Previous guest, on Episode 003 - Peter Wishnie calls this his Rainmaker Day. Marfans Syndrome & Dissected Aorta She was running nine podiatry businesses and working full time herself, which lead to burnout and aorta dissected. This health scare began her journey about better health and bringing this knowledge into practice. When you have a health scare, you get a whole new perspective about being a mother, a wife and a business owner. It doesn't take long to work out your priorities. This was when Kristi decided to consolidate her businesses and integrate nutrition into her life and businesses systems. It's All About Good Communication After her doctors gave her the all clear to go back to work Kristi realised they never listened to how she was feeling. Yes her heart was fine, but no one asked about her diet and overall health and wellbeing. She was not drinking enough water, had high stress, and even though she was eating well, she was missing the fundamentals of good health. She had migraines, fatigued, no energy to last the full day and needed an afternoon sleep. With good communication, you can set better treatment plans, and after listening to your patients, you will also know if they are capable of doing it. Journey of Self-Education So many people with chronic problems: * Don’t have resources * Do not understand the fundamentals of healing * Need assistance in making better decisions themselves
This is why Kristi started Allied Wellness - Fundamentals of Healing. It is a tool for practitioners to use with their patients and it's an evidence-based program, and it stays within the scope of practice. It's used as: * A screening tool * Patient education booklet * Patient diary * Patient referral tool * Resource library
If you're interested in using the program use Promo code PODLEGENDS discount As health practitioners, we’re all singing the same tune, which is why we all need to be working together for the patients' benefit. It shows we care. Keeping Patients Accountable When you check in with your patients about their hydration and diet, it will make them more conscious, and they will make an effort to do the right thing and improve. It's about empowered patients. Patients will start making the decisions themselves and success leads to more success. It also has a mirroring effect; we become that role model as well. Number One tip Truly listening to your patients is where it all starts. They know their body better than you, but it begins by asking the right questions. If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com
You can also contact Kristi Boles at Allied Wellness and don't forget the PROMO CODE - PODLEGENDS.
LIVERPOOL Workshop October 10th 2019 If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets. Tickets.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.
If you enjoyed this episode you might also enjoy:
Episode 002 - Tony Gavin from OSGO Healthcare
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019
If you want to have a long and prosperous career in podiatry, you've got to love what you do each day, and my guest, UK based Podiatrist, Clifton Bradeley does exactly that.
Clifton runs a podiatry business called Sub-4, but previous to this he was a world-class middle-distance runner representing both England and Great Britain and in 1985 he was the first person to run the mile in under 4 mins, indoors on English soil.
His time was 3:57:88, and he was on track to compete at the 1988 Olympics until his career came to an end due to injury, but it's this injury that steered Clifton towards a podiatry career.
On this episode we discuss:
1:30 - The importance of listening: If you give yourself time to listen to someone else's story you'll learn that everybody has something interesting to say.
2:45 - His biggest career mistake that cost him 150,000 pounds, but also taught him some valuable lessons.
"Never be afraid to pull the plug and say, it failed".
5:25 - Benefits of closing a business when it's failing.
When you have a few consecutive years of success, when you're in the flow, or on a roll, you think you're indestructible, and this is when you need to keep your ego in check.
"If anyone says to you there are successful all the time they are lying".
7:00 - Why failure can be a good and bad thing. Everything cannot be successful all of the time, it's part of life.
If you've got a product or service in the right area that people need and want, and you have the business systems in place and you're the right person for the job, you will succeed. But if you're backing a donkey it doesn't matter how good you are; you will fail. You need to know how to identify the donkey and do it early.
11:35 - The benefits of a customer-focused business.
13:20 - SUB-4: The brand itself is everything, we protect the brand, and we promote the brand. Each year we spend money on exhibition space to promote the SUB-4 brand and business. This year we'll spend 10,000 pounds, but in previous years we have spent more than 100,000 pounds.
18:45 - Attitude of gratitude
22:30 - How his athletic career has helped his business success. It's all about dedication.
25:30 - His decision to take up a scholarship at Iowa State University
28:30 - Flying to new New York City for Podiatry Treatment.
Even though his first pair of orthotics were completely wrong and caused more problems, it did lead to an interest in the biomechanical assessment process and his interest in podiatry.
29:35 - Finding his passion:
Once his career began, and after talking to a few runners as patients, it didn't take Clifton long to find his home and where he felt most comfortable in podiatry.
Clifton quickly worked out he spoke their language, and it's important to be passionate about what you're doing every day.
33:10 - Personal and Professional Growth:
You're going to get bored if you're not challenging yourself to be better. As human beings curiosity drives us, and if you're doing the same thing every day and have no passion for improving, life and work will be boring.
34:30 - Being honest with patients when you're not sure what is causing their problem.
"Be honest with patients, they're not stupid, and they deserve respect".
37:25 - Aim to get control of your resources. Have a goal to buy your building and set up your lab. The more resources you control, the more power you have over your future.
38:30 - An excellent question to ask yourself is, What's Next? Before you end one project, you should already be preparing for his next step.
39:05 - Money will come if you keep reinvesting back into your business.
What type of business do you want to have?
Do you want a lifestyle business where you work as a solo practitioner, or do you want a company where you employ others and possibly have multiple locations?
Being a solo practitioner has its benefits, and your goal should be to keep your expenses low. The fewer costs you have, the more money you save. A company, on the other hand, you need to pay yourself a set salary, and for the next few years, you need to reinvest the rest.
If you set up your business with a company mindset you've got to be continually progressing and growing, however, a lifestyle business can stay static much longer, but you also don't make money when you have holidays.
If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com
You can also email Clifton Bradeley directly at clifton@sub-4.co.uk and visit his website Sub-4.
LIVERPOOL Workshop October 10th 2019 If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets. Tickets.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.
If you enjoyed this episode you might also enjoy:
Episode 010: Andrew Schneider Running A Successful Solo Practice
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019
To become a better podiatrist you cannot underestimate the value of ongoing education, and as part of our registration requirements you must be involved in continuing professional development, CPD, but living in rural areas do not always make this easy compared to our city counterparts. Josh Truscott, the owner of Ultimate Podiatrist, makes CPD easy for podiatrists in both Australia and the UK and helps take away the pain of compliance with registration boards.
Josh Truscott graduated from Latrobe University in 1998 and travelled and worked for a few years in Canada and the UK before settling down in private practice in Tasmania and eventually Bowral, NSW.
On this episode we discuss:
1:02 - CPD in Australia and the UK, and the obstacles rural podiatrists face with educating because of travel and time.
"The more you study and the more practice the more you realise you don't know"
6:00 - Working overseas after graduation.
9:30 - The transition from an employee to a business owner and eventually starting Ultimate Podiatrist.
12:35 - Selling his Bowral podiatry business and benefits of going fulltime with Ultimate Podiatrist.
14:20 - Ultimate Podiatrist has developed different types of learnings activities. For example, Expert Presentations Modules are webinars shown ten times per year and presented by experts in the podiatry profession. Simon Bartold, episode 04 was the first expert presenter.
Webinar Schedule Webinars are usually run on the first Monday of each month, February - November, and recorded. To date, there are 25 recorded versions in the archives. After a podiatrist watches a webinar and completes a short quiz, a certificate is generated for proof of CPD compliance.
17:20 - Membership categories: Monthly and yearly subscriptions or you can pay per module.
20:15 - Josh runs additional events throughout the year himself, and also some events are joint ventures.
22:45 - Finding something you enjoy and your good at and pursue this interest.
27:20 - What's next? A career development program /personal coaching.
29:00 - Benefits of looking for a mentor and talking with more experienced podiatrists.
30:05 - Vital Few and Trivial Many. The Podiatry Gods
32:35 - Content is relevant to all podiatrists, but tracks are specific to each country, so US Podiatrists would also benefit.
34:30 - Josh is always looking for people to collaborate with so if you have a course or workshop contact him at josh@ultimatepodiatrist.com.au or via his websites:
AUSTRALIA - UltimatePodiatrist.com.au
UNITED KINGDOM - Ultimate podiatrist.co.uk
If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com
LIVERPOOL Workshop How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business.
LIVERPOOL 10th October 2019. Visit the OSGO WEBSITE to get Early Bird Tickets, available until 31st March.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019
If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.
Shooting videos for your podiatry business become so much easier when you stop worrying about what other people think and just get on with sharing what you know. Dianne Ashcroft from Warrington, England and owner of Lane Ends Podiatry has shot more than 300 plus videos for her podiatry business, and she admits the hardest video to shoot was video number one.
However, after shooting and posting her first video Dianne realised she didn't die, so she just kept doing them because she understood the value they held for her podiatry business and patients.
Be Relatable
The easiest way to relate to someone is just to be yourself, so when you're shooting videos don't try and be something you're not. Be authentic.
Yes, some patients will not like what you create. They will deselect themselves if they do not enjoy your videos, which is great.
Don't Worry About Opinions
Don't allow yourself to get held back by someone else's opinion. If they don't like your videos, no one is forcing them to watch, but if one person watches it and gets something out of it, it was worth doing.
15 or 15000 Views
It's not about how many views you get, 15 or 15000, or the number of positive comments you receive, it's about sharing what you know and waiting to see who you help.
Who cares if you get a few thumbs down. They're not your market.
Where Do You Get Your Ideas?
Not a lot of thought or planning goes into Dianne's videos. If an idea pops into her head, she picks up her phone and starts recording. It's that simple.
It's not about having perfect hair, clothing, lighting or being in the right mood; it's about being spontaneous and understanding you need to be you. That will attract people.
Use personal stories, interests and even your challenges.
Make Your Videos and Post Personal
Dianne decided to create Weigh-In-Wednesday, and she used her own weight loss goal for the weekly posts. When you put yourself out there to your patients, that's accountability.
What holds us back is this fear of what people will think of us. Ask yourself, what's the worse that can happen? Don't be afraid to share your interests.
Share Now, Not Later
Don't wait to share what you know. If you wait another year to share your podiatry knowledge, that's one more year where people could have benefited from your experience.
It's not fair not to share what you know. You owe it to your patients to share your thoughts and ideas.
You Will Be Five Years Older Regardless
Dianne didn't start podiatry as a career until she was 27 years of age and realised you're never too old to start pursuing what your interests.
Put in the time and effort now, because in five years you're still going to be five years older. If there's an area of podiatry you want to get better in, there's no better time than now to get started. Stop putting it off.
"If you want something to change you've got to do something to make the change happen".
Learn From Nick Knight
If there's a specific area of podiatry you want to pursue, be like Nick Knight (Episode 011) and pursue it 100%. Nick Knight wanted to do Musculoskeletal & Sports Podiatry, and that's what he did, but he had to put in the work.
"When you see someone doing something you want to do, it means it is doable".
Becoming interested in one area of podiatry is a great way to niche your business, and it also saves a lot of money when it comes to marketing.
No Regrets
You don't want to be ninety-five years of age and have regrets for not doing something you always wanted to do. Fear can hold you back, but you've got to learn to get out of your own way.
"Stop worrying about what other people think".
Dream Bigger
We can afford to dream even bigger now because of technology. How we communicate with each other, and our patients have changed so much over the past ten years.
Technology is there for the taking, and if you don't take the opportunity, you've only got yourself to blame. Using videos to promote your podiatry business and your brand is just one piece of technology that is available to everybody.
The Pods Heal Heel Campaign
This campaign was all about podiatrists working together to share a universal message about podiatry, consistently over three weeks and it paid big dividends for everyone involved and also for the profession.
"You must get out of the mindset that every podiatrist is a competitor; they're not."
If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com
OSGO Healthcare Workshop: How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business. LIVERPOOL 10th October 2019.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019
If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.
The podiatry profession offers so many opportunities and my guest, Jennie Thompson from Sydney, who has been practising podiatry for 37 years, is a Clinical Educator at the University of Newcastle and a mad foodie has proven you can run a successful podiatry business and also chase your passions outside of podiatry.
On this podcast episode we discuss:
1:25 - The benefits of being passionate about things outside of podiatry
3:35 - The reality of running a podiatry business. No one teaches us how to run a business, so we must search for information.
6:15 - The beneficial effects of connecting people.
7:10 - Working on the business, not in the business.
7:35 - As a business owner it can be incredibly lonely. Therefore it's a good idea to meet up with like-minded people and talk about your problems openly and together find solutions.
10:15 - How Jennie brought her passion for food into her podiatry business.
10:55 - How cooking relates to running a business and a team. They both have ingredients.
12:10 - Too many podiatrists work in silos. We should be working closely with other health professionals.
13:30 - The importance of learning the basics of podiatry and how it relates to treatment protocols.
15:00 - How did Jennie know it was time to sell her clinic and pursue other interests?
"Get business advice early in your career so you're not being chased by fear".
17:00 - A well-run business will give you time back.
18:20 - Why working for yourself immediately upon graduation is not the best idea.
- Learn from others mistakes
- Check out other clinics during your holidays
- Enjoy your holidays for two years
- Then decide if you want to work for yourself
20:15 - The benefits of having a mentor.
"Enjoy yourself. You've only got one life so enjoy the day".
Monday Morning Tip
Be kind, because it always works.
If you want to connect with Jennie Thompson, you can email her at hello@thecooksworkshop.com.au and also check out her website The Cooks Workshop.
If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great, and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19
If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.
Nick Knight is the owner of NK Sports Podiatry based in the south of England. His business focus is on rehabilitation, gait analysis and orthoses, and he is on a mission to help the podiatry profession grow. Nick believes that all podiatrists benefit when they work together, not in opposition to one another.
On this episode we discuss: 4:10 - His journey into podiatry. Initially, he was headed towards a military career, then physiotherapy, only because he did not know what a podiatrist was, but as soon as he did, podiatry was always going to be his career.
7:12 - From day one Nick knew he wanted to go into the sports and musculoskeletal aspects of podiatry
9:30 - Being involved in the 2012 Para-Olympics lead to his first job in a private clinic with Trevor Prior.
12:25 - Being a sports person is not about your age, it's about being active. NK Sports Podiatry motto, "Get Active, Stay Active."
14:20 - Your business name is important, but the brand that you attach to it is far more critical.
15:12 - Get out to sporting events and offer your services. This is the best way to learn and to be seen. To improve your education use your holidays and visit other podiatry businesses.
18:50 - Being involved in sports builds understanding.
It's important to be active yourself if you want to work with sportspeople. You don't have to perform at the same level as your patients, but it helps you understand their thinking, the struggles they go through, and you will have more empathy.
21:50 - ANATOMY WORKSHOPS: With Emma Cowley and Tony Gavin from OSGO. Monday 8th July Southhampton
24:40 - Foot & Ankle Show
27:25 - Benefits of doing research in his own clinic and developing his own data.
If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com, or you can contact Nick at nick@nksportspodiatry.co.uk, or connect via Facebook and Twitter at NK Sports Podiatry.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great, and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19
If you're looking for additional business, marketing and management tips you may also enjoy my other podcast; It's No Secret with Dr T.
Andrew Schneider is the owner of Tanglewood Foot Specialists located in Houston, Texas. He is a solo practitioner who has proven that you do not need to own and operate multiple locations and a large team to have a successful, profitable business. He is also a big Disney fan and manages to visit at least once per year.
On this episode we discuss:
1:30 - What he likes about owning a well run, streamlined solo practice.
2:00 - Doing enough marketing versus too much marketing, and how this relates to his perfect patient.
4:00 - Why content-based marketing is his main marketing tool.
5:30 - How he leverages Pinterest to attract women to his podiatry business and gets over 25,000 unique monthly viewers.
8:25 - What To Eat Wednesday & Foot Craft Friday's
10:05 - How often you should add content to your website, and the importance of consistency.
"Less content and better information is the key"
12:20 - Why two-thirds of his newsletter has little to do with podiatry. It's focused on his interests, family and life. People want to watch you grow.
14:12 - Why consistency in marketing and in practice is so important to your business. Whether it's how you answer the telephone, or how you treat plantar fasciitis, it should all be documented for consistency.
16:00 - Why systems are still extremely important for a solo practitioner. It keeps you in check and if it's in the system your team will ask why you didn't follow protocol.
17:10 - Your team has got to feel comfortable to question you, not in a negative way, but based on the systems being followed.
18:25 - Team meetings
20:00 - How one egg cost a restaurant six thousand dollars ($6000)
22:50 - What you can learn from Disney.
23:50 - How to have holidays as a sole practitioner. Time off is just as important as being in the office.
"When you're planning time off, do not do the math on how much money you will lose by not working. It never looks good and does not serve you".
25:25 - What the team does while he is away on holidays or at conferences. No matter how big the list, they'll usually only get through a quarter of it.
Monday Morning Tip
Do not look at your phone first thing in the morning for at least the first hour. Instead, have something else planned to do, (reading, journaling, etc)
Books We Discussed
The Six Thousand Dollar Egg
The Fred Factor
Be Our Guest
If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19
If you're looking for additional business, marketing and management tips you may also enjoy my other podcast, It's No Secret with Dr T.
Ted Jedynak lives in Adelaide, South Australia and he is the Master of the Foot Mobilisation Technique (FMT). During our conversation, we discuss how Ted's mindset shifted from running a traditional podiatry practice to creating a 100% foot mobilisation business, and how this shift has led to him teaching and speaking all over the world.
We also discuss:
3:30 - Working for himself upon graduation on a very tight budget and how knowing nothing about business didn't stop his enthusiasm. He didn't even know he needed a provider number.
6:40 - Where Ted got his business knowledge. (McDonald's, Michael Gerber and other events).
9:10 - Why he engaged in a business consultant/coach.
10:15 - How the frustrations of some patients not being able to wear orthotics lead him into foot mobilisation.
11:30 - Marketing opportunity with FMT - patients had a problem (couldn't wear orthotics), Ted found the solution (FMT)
14:20 - His Greatest Business Lesson was losing his business and being throw out of a partnership. Almost overnight he lost his income and had no access to his database. Ted learnt a valuable lesson about having control over your own database.
16:18 - Boundary between friends and business. Ted trusted him and never saw it the backstabbing coming.
19:00 - Wisdom learnt from his Business Mentor.
21:25 - Why you must be willing to pay for a quality mentor.
22:35 - How some so-called business coaches do not have the runs on the board.
24:40 - The 2003/2004 Telstra Business Award - Key Motivators
30:15 - It's a wise thing to look back and reflect on Your business - benefits of entering awards. It's not a popularity contest.
You will learn more about your business and will show you areas of your business that needs attention.
32:30 - Foot Mobilisation Workshops have evolved.
34:15 - Why FMT helps you stand out in a crowded marketplace.
35:15 - How FMT became a world phenomenon
36:25 - Why he sold his practices and now concentrates on teaching FMT full-time.
If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com, or you can email Ted at ted@footmobilisation.com
Ted's Website: https://www.footmobilisation.com
FMT Workshops and remember to use Coupon Code: Legends-Offer for $600 off the usual ticket price.
Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent iTunes Review GREAT WORK ☆☆☆☆☆ “Tyson produces perfect, easy to listen to, interviews with the leaders in podiatry from all over the world. Every podcast inspires and motivates. The banter and dialogue is a delight! Being able to listen to the thoughts of successful doctors is a pleasure but more importantly truly aspirational. You won’t be disappointed !”
tastygrl via Apple Podcasts · United States of America · 02/17/19 If you're enjoying this podcast and want additional business, marketing, management and mindset tips you may also enjoy my other podcast, It's No Secret with Dr T.
Damian Gough is a UK graduate, but in 1995 he moved to Australia, and now lives on the Central Coast of NSW. Damian is the brains behind Virtual Podiatrist, which is an online program that creates evergreen podiatry content for websites.
If you're starting a new podiatry business, or you've been in business for some time, and you know your website needs quality content, this could be the fastest way to produce it, so you can get on with what you do best, which is seeing patients.
On this episode we discuss:
- Moving to NSW and his Umina Podiatry business
- Business mistakes
"You start out chasing money and the harder you chase it the further it gets away from you."
- Creating a memorable patient experience
- Why you need to give patients adequate time to tell their story so you can help them achieve their goals.
- Building trust
- Look at things from the patients perspective
- Thinking about the best customer service you've ever received and can you bring this into your business
- Website credibility
- The VIRTUAL PODIATRIST concept.
Virtual Podiatrist is a web-based tool that is customised for the podiatrist's website to give diagnostic help to referrers and information for patients.
- Using Virtual Podiatrist for your evergreen content will save you time and allow you to concentrate on blogs and other SEO elements.
- Patients are making decisions about your podiatry business while you're asleep.
- The importance of attending live events and the connections you make.
- Why you cannot continue work in a silo.
Final Tip
Put yourself in your patient's shoes and look for one little thing you can do better.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com or connect with Damian at damian@virtualpodiatirst.com.au
Podiatry Legends Facebook Page Podiatry Legends now has a Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes. Remember all iTunes podcasts are FREE.
Most Recent Review from Australia GREAT WORK ☆☆☆☆☆ “Tyson is an amazing interviewer, and his podcast flows very smoothly. The guests are podiatrists, but anyone who owns a business or is considering the medical field would enjoy this podcast. Tyson is bringing podiatrists together where we all can learn from one another. Great job Tyson.” Dr Peter Wishnie via Apple Podcasts · United States of America · 01/30/19 If you're enjoying this podcast and want additional business, marketing, management and mindset tips you may also enjoy my other podcast, It's No Secret with Dr T.
Other Podcast Recommendations Dr James Fedich - Path to Success Podcast
I was a guest on his podcast Episode 22, and he was a guest on my podcast Episode 53 - Fake Gurus and Patient Retention.
Dave James is UK based, and he is known as The Foot & Leg Magician. Dave was first introduced to the podiatry because he had a hole in his foot, and no he didn't pull a rabbit out of it, but it was responsible for him making a pivotal career shift from nursing to podiatry.
He started his podiatry career quite late and graduated when he was 34-years of age.
On this episode we discuss:
- Working in the NHS and having a part-time business on the side.
- Why he eventually left the NHS and the safety net of a secure weekly wage to pursue a dream of having a full-time business.
- Completing his Masters Degree in 2012
- How he became the Foot & Leg Magician.
- The games you play in your head when you're making career decisions.
- Why his mindset around money slowed his initial business success.
- How good mentors helped him through this transition period and helped him understand how to set his consultations fees correctly.
Some podiatrists will say you cannot charge the same fees to patients in lower economic areas. This is not true; it's just a mindset. These same patients will be taking overseas trips and driving new cars, and if they can do that, they can also pay accordingly.
"The only geography that's a problem in business is the geography between your ears."
Coaching, Mentoring & Public Speaking
A challenge was given to Dave to shoot two, two-minute videos, for 14-days, which meant he would eventually shoot 28 videos in two weeks.
Dave openly admits his first video was not very good, but it was authentic, which is more important. Also, when you start creating content, it has a flow-on effect.
"Content breeds content, it's like putting two rabbits together".
Initially, his information videos were for his patients, but the more he started doing, the more questions he was getting from other podiatrists and so coaching and mentoring took its path.
At present Dave has:
- One-to-one coaching
- Facebook Group - Stepping Up and Dave James - The Foot and Leg Magician
- 12-week Group Program - Involves weekly zoom webinars to help you understand why you're in business and how to increase your visibility on social media.
If you want to connect with Dave James, all you need to do is send him a direct message on Facebook.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com
Podiatry Legends Facebook Page Podiatry Legends Podcast now has a Facebook page, If you want to keep up to date and informed, please LIKE the Podiatry Legends Facebook Page.
iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes or your favourite podcast platform.
Remember iTunes podcasts are FREE.
Most Recent Review from Australia GREAT WORK ☆☆☆☆☆ “Love your work Tyson, bought your book a few years ago and since have given a couple of copies to a few podiatry friends. I really find it inspiring to keep connected with pod and business talks. Much appreciated.” JS Pod via Apple Podcasts · Australia · 01/30/19 If you like this podcast and you're looking for more business and marketing tips you may also enjoy It's No Secret with Dr T.
Today's Book Recommendation
This Is Marketing - You Can't Be Seen Until You Learn To See, by Seth Godin
If you want to have a successful podiatry business and balanced life you need to learn how to Work Smarter, Not Harder and on this episode UK Podiatrist Jonathan Small, from Southam, Warwickshire explains what this exactly means.
Jonathan is living proof you do not need to have a multi-location business with a large team to be a successful podiatrist; you can achieve high levels of success with a single location in a relatively small town if you set things up correctly.
On this episode we discuss: * Building entrepreneurial skills over time * Specialist clinics and the future of podiatry * Why he chose to live in Southam, Warwickshire * Working for the NHS and starting his own part-time business on the side * Regular income versus the risk of business ownership, but also the rewards * University does not teach you to run a business * Why marketing is essential, and it's up to us to change the way people view our profession * The importance of repeating your marketing message, not just to patients, but also to your professional referrers. * Why changing your thinking towards treating your patient will benefit you and assist in building a thriving business * Patients you help get out of pain will become your best referral source * Every treatment should be an education session for the patient * It's hard to build a business is you're booked out six weeks in advance and cannot fit in new patients. * Why new patients make work more engaging
"It's important for patients to know, like and trust you and you do this with repetition".
Jonathan Small currently runs one and two-day workshops called Work Smarter, Not Harder, which he runs with Tony Gavin (Episode 002) and OSGO.
LEVEL 1 has four sections:
- Increasing Your Income
- Improving Your Efficiency
- Reducing Your Costs
- Planning For The Future
LEVEL 2: Is based on the psychology of owning a podiatry business and the mindset required to make it a success.
"Every business will have A, B, C, and D patients and it's important to limit your exposure to C's and D's".
Categorising patients from A to D is essential, but you must do the same in all areas of your life. You will face C and D referrers, forums and social media pages, and other podiatrists, so avoid them when you can and be inspired by the A's and B's in your life.
Jonathan and I will both be speaking at this year's Foot and Ankle Show, 11-12 October 2019 at the Liverpool Exhibition Centre.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can contact Jonathan Small at Health First Foot & Gait Clinic.
Podiatry Legends Facebook Page Podiatry Legends Podcast now has a Facebook page, If you want to keep up to date and informed, please LIKE the Podiatry Legends Facebook Page.
iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes or your favourite podcast platform.
Remember iTunes podcasts are FREE.
Most Recent Review from Great Britain Wonderful Podcast ☆☆☆☆☆ “Thank you Tyson for this fantastic forum, the sharing and growing of our profession is long overdue ....we are the gatekeepers of FEET, no one else in the healthcare profession nails foot treatment like Pods. Your podcasts are fun and very informative. I’ve started using lots of great information, and it’s transforming my practice to the next level. Keep up the great work” Cats eyes legs dog ⚡️⚡️⚡️⚡️⚡️ via Apple Podcasts · Great Britain · 01/24/19 If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T.
Dr Bela Pandit runs a successful podiatry business in Chicago, Illinois called Pandit Foot & Ankle, and in addition to being a gifted foot and ankle surgeon, she also understands the benefits of diversifying your podiatric skills and expanding the services your podiatry business offers to patients.
On the episode we discuss: * Her new Instagram page @DrHighHeels, and how this page helps her become more relatable and approachable. * Why using short videos for Facebook and Instagram work so well and build credibility * Why fillers and injectables are a great alternative to foot surgery and its good to give your patient treatment options
"Unhappy Patients Equal Bad Reviews. So Keep Them Happy"
- Why introducing aesthetic services and a Medi-Spa into your podiatry business (even tattoo removal) is good for business and increases patient referrals
- Why it's essential for your Medi-Spa space to have a different feel to your clinical area
- The benefits of keeping revenue in-house
Monday Morning Tip Forget last week and go into work this week and think about what services you can offer your patients. Maximise what you can do for each patient and your bottom line will increase. It will also make going to work each day more rewarding.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can contact Dr Bela Pandit at Pandit Foot & Ankle.
You can also connect with Pandit Foot & Ankle on Facebook and if you want to see her Instagram page search for @drhighheels
On this podcast, we mentioned Jay Henderson from Real Talent Hiring; He was my guest on It's No Secret With Dr T., How To Hire Superstars.
iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes, and if never want to miss an episode make sure you SUBSCRIBE.
Remember iTunes podcasts are FREE.
Recent Customer Review Enjoying podiatry legends by Callum Blunden ☆☆☆☆☆ Great listening, enjoyable for all not just podiatrists. Enjoying each and everyone, all highly recommended. Can’t wait for the next one Tyson, keep them coming. If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T.
Also, share the love. Tell your fellow podiatry friend about Podiatry Legends and feel free to share links to this episode on social media.
When you think footwear and biomechanics Simon Bartold's name should immediately spring to mind. He has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries, worked with Asics for 20-years and was head hunted by global footwear company Salomon to head up research, design and development of their road running range.
Simon explained that he worked with some of the best sporting clubs and sports practitioners after graduating, and he did this for almost 15 years before he was ever paid a cent, it was all done for FREE. But as he puts it, you cannot put a price on the experience he gained.
"If you want to learn and get emersed in something you love, you have to do it for nothing, that's just the way it works".
Opportunities Arose If you're passionate and have a mindset for wanting to learn more doors will open for you. It was through the sporting connections he made that he was offered to be the podiatrist for the Adelaide 36er's.
Once the doors opened more and more, opportunities arose. Not too long afterwards Simon was offered a position with Asics after he became quite vocal about how poorly constructed footy their boots were.
Upskilling If you have an interest in a particular area of podiatry you need to start upskilling in that area and make an effort to learn more than anyone else. Over time your knowledge will become superior to other people, and you will be noticed, and invitations to speak will come your way, opening up even bigger doors internationally.
Staying Motivated Simon has never had a problem getting out of bed on a Monday morning because he loved what he did each day.
"Don't focus on making money, instead focus on being better and the money will come".
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can contact Simon Bartold through his website Bartold Clinical.
Simon has also teamed up with Ultimate Podiatrist to run a full day event called Athletic Footwear - The Masterclass, being run in March in Melbourne, Perth, Sydney and Adelaide. (No dates set for Brisbane, but if enough people ask Simon to run one he will).
iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes, and if never want to miss an episode you may want to subscribe.
If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T.
If you liked this episode you may also enjoy:
Episode 014 - Josh Truscott Ultimate Podiatrist (CPD made easy)
When it comes to setting goals and managing a podiatry practice, there is no one better than Dr Peter Wishnie from New Jersey, USA. I met Peter in Nashville in 2013 at a Top Practices event, and his positive thinking towards podiatry had a massive impact on my professional life, which is why he was a must-have-guest on the Podiatry Legends Podcast.
On this episode we discuss the following:
- Practice Management and the Virtual Practice Management Institute that Peter Wishnie runs with Tina Del Buono and Rem Jackson.
- Goal Setting and what you need to do to make things happen.
- Business mentors
- Like it or not, we're all salespeople.
- Leadership & delegation
- 80:20 Rule
"You've got to delegate the right tasks to the right people to get the best results".
Rainmaker Days You need to block out time in your week to make things happen in your business and time to talk with key people in your team.
It must be a full day, not just a few hours, and it needs to be planned hour hour-by-hour what you're going to be doing during the day. If you do not plan out your day, it's easy for other people's agendas to fill your time, resulting in an unproductive day.
Business Growth The team you have now that took your business to $500,000 per annum may not be the same team that grows your business to $1,000,000 and beyond. But for the money to increase, you must also change.
Remember What It Is We Do Each Day
"We don't help foot and ankle problems; we give people their life back".
If you can keep this thought top of mind, it will help keep you focused on what is essential in your daily activities.
If you have any questions about this podcast episode, please email me directly at tf@tysonfranklin.com, or you can contact Dr Peter Wishnie at peter@toppractices.com
If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T. or Peter's Podcast - Help Doc My Practice Sucks
Peter's Video - 7 Secrets To Getting Your Nights & Weekends Back
Tony Gavin lives in the United Kingdom and is the Podiatrist/Director of Davenport House Clinic. He is also the mastermind behind OSGO Healthcare, a business created to take the pain out of private practice.
Tony Gavin loves creating new businesses, and on this podcast, we discuss his transition from being a prison officer, owning multiple businesses and eventually starting podiatry at 28 years of age.
We also discuss:
- Opening a multi-disciplinary clinic upon graduation and purchasing property while he was still a student
- Not having any fear of failure
"If you follow the paths of other successful people there's nothing to fear".
- Why you need to surround yourself with a network of mentors
- Why it is essential to maintain all your skills
Tony admits he may look successful, but only 10% of the things he tries to do works. The secret is to do a lot of things.
Marketing Mistakes Like a lot of other business people, not just podiatry, Tony has made his fair share of mistakes.
He learnt early on that you're better to concentrate on a small audience and repeat your message often until it is saturated, then move on.
For example, if you're doing a letterbox drop, sending one flyer to 10,000 homes is less effective than sending the same flyer ten times to 1,000 homes. Frequency is the key.
In all forms of advertising and marketing fewer words = more success.
Website Clarity For Podiatrists Every page on your website should be designed for your patients to make a quick decision.
- Ask for more details
- Make an appointment
- This is not for me
Make sure your business culture fits the services you're offering.
Monday Morning Podiatry Tip Fill your work week with the things you love to do.
If you have any questions about this podcast episode, please email me directly at tf@tysonfranklin.com or contact Tony at tony.gavin@osgo.co.uk
OSGO Event: Foot & Ankle Show 2019
You can also connect with Tony Gavin on FACEBOOK and TWITTER
If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T.
I know the title of this podcast podiatry legends is a bit odd, but if you look at the word LEGEND, it means an extremely famous or notorious person, especially in a particular field or profession.
So I don’t think I have any notorious podiatrists lined up as guests, but I do believe I have a group of podiatry guests that are already doing great things in our profession or will be shining lights in the not too distant future.
Goal Of The Podcast So that is the goal of this podcast. I want to shed light all the great things happening in our profession, who is doing them and expose to you some of the fantastic career paths some podiatrists have taken, all over the world, which is why 100% of my guests are qualified Podiatrist.
If you’re a podiatry student, or recent graduate and you’re wondering what the podiatry profession has to offer long-term, there is a lot if you want to open your eyes and your minds.
If you’ve been in the podiatry profession for some time and your feeling tired, tuning in each week and listening to some of the fantastic stories may be the spark and motivation you need to pivot from your current path and take a different trajectory.
What's Coming Up On Future Episodes On the next three episodes, you will hear from Tony Gavin based in the United Kingdom, Peter Wishnie from the United States and Simon Bartold from Australia.
Each podiatry guest was selected because I believe they have a unique story to share and have done or are currently doing amazing things in our profession.
Openly Sharing Important Information One key trait I have noticed with all my guests so far is they are the type of podiatrists that love sharing what they have learnt. They don’t want to keep what they’ve discovered to themselves.
Openly sharing their knowledge is why I referred to them as podiatry legends because that’s the sort of things legends do even though every guest so far has been quick to point out that they do not feel like legends. However, that’s what a legend would say.
This Is Not A Technical Podcast I think it’s important to note this is not a technical podiatry podcast. This podcast is about sharing successful stories, ideas, career paths and upcoming worthwhile events, and along the way, we have a few laughs.
Now I’m sure there are plenty of podiatrists who have no idea who I am or where I’m from, so I’m going to give you a brief rundown of where I fit in the profession and if you want to learn more go to my website tysonfranklin.com.
Podiatry Scope Is Vast As a profession, I think podiatry offers so much scope, more so than most, and hopefully, after listening to a few of my legendary guests, you’ll be inspired to do more yourself, or at least start considering it.
They say the definition of insanity is to do the same thing over and over again and expecting a different result, so if you’re not 100% happy with what you’re doing every day; you have the power to change it.
It’s not up to anyone else; it’s up to you. It’s just a decision.
If you have any questions about this podcast or future podcasts, please send me an email at tf@tysonfranklin.com
At the end of each episode, I also plan to have the contact details of each of guest and details of any upcoming workshops and events.
Also, if you know of any podiatrists doing amazing things in our profession, please steer them my way and have them email me directly.
And finally, I have set up a Podiatry Legends Facebook page, which is where I’ll be posting each episode and information about upcoming workshops and events being run by myself and my guest.