Cover Story on WebmasterRadio.fm: Recent Episodes
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We’re reserving a headline for you. Each week our hosts are joined with public relations powerhouses to share and discuss information which is vital and timely for you to maximize your public relations efforts.
Maria Russell of the PRSA discusses her experience with the Public Relations Society of America, and Syracuse University.
SEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) discuss the launch of their new joint venture, SEO PR Training.
Brandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing America and how citizens get information.
How to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with a firm for a long term agreement or for a specific project.
Scott Gerber is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world.
Scott tells about Sizzle It, a website that featues the latest on entrepreneurship and his book, Never Get A Real Job, which is marketed to 20-somethings who find themselves looking down the long barrel of a traditional career path.
Monique Tatum, CEO of Beautiful Planning Marketing discusses Celebrity PR as she tells us about the upcoming
Reality of Fashion, Reality of Aids Event For Fashion Week 2011, plus she fills us in about the new
PRLearningCenter, which offers Do-It-Yourself PR classes.
Public Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.
Bullseye PR CEO and co-founder John Rarrick discusses Strategic use of Social media for brand building, podcasting and other forms with social media for clients.
Measurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.
Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.
Taking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells how this philosophy is being applied to WebmasterRadio.FM and the AffCon 2010 Conference.
JungleBuzz is A New Free Resource and Discovery Site for PR and Communications Professionals, and PRServiceBureau.com: On-Demand PR Services for Behind-The-Scenes Administrative Tasks, are introduced to us by Gina Milani, Founder of PRServiceBureau.com.
Brandy and Meg look into an Inc.com post entitled How to Bootstrap Your Public Relations They offer examples and analyze ways around hiring a PR specialist or outsourcing your publicity.
Dr. B.J. Fogg is the founder and director of the Persuasive Technology Lab at Stanford University, where he also teaches Computer Science. Learn how Mass Interpersonal Persuasion can apply to your Public Relations efforts.
Meg recaps her visit to SES San Francisco 2010, plus Brandy and Meg discuss a recent AdAge article on How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive, plus PRWeb lists the 25 Essential PR Bloggers You Should Be Reading.
Deidre Breakenridge, author, entrepreneur and President/Co-Founder of Mango! Marketing. discusses Creative PR and Social Media Policy with Meg.
Marc Harty, CEO of MainTopic Media, talks to Meg about The Visibility Economy: 5 New Marketing Truths To Attract Business and Build Lasting Authority and more.
Brandy and Meg have a conversation with Joy Scott, CEO of Scott Public Relations. Joy talks about her exciting new white paper The 7 Steps to Thought Leadership in 2010 – and Beyond. Listen in as they chat about the importance of thought leadership in your field.
Meg is joined by Riana Malia,, Head of Operations, North America for Catch Friday and Catch Friday Media. Riana is a successful entrepreneur and founder of Soiree Creative- an event and lifestyle experience firm, as well as one of the most sought after Lifestyle Coaches. Discover how a Virtual Personal Assistant can help your PR Efforts in this edition of Cover Story.
Steve Safran is senior vice president of Media 2.0 at Audience Research and Development, and editor of the Lost Remote Blog.
He discusses a recent blog post entitled, How to be a good PR person – or PR client
Serengeti Communications Director of Social Media Li Evans discusses the release of the Social Media Marketing Book, plus a new social media strategy tool called Social Snap, a dashboard that gives organizations quick insights into the results of their Social Media marketing program in one place.
Vocus Vice President of Product Management Philip Braden tells us about the companys global expansion of their online news release distribution service by acquiring privately-held BDL Media Ltd., a provider of on-demand public relations software and services in China and expanding operations in Europe with addition of over 2,000 customers, a premium media database and media research facilities in France and Morocco.
Meg and Brandy preview the upcoming Thrive Online Web Seminar, an all-day online conference designed for the business owner and marketing professional focused on maximizing Web presence to drive business. We hear from scheduled speakers Anne Holland from WhichTestWon and Marketing Sherpa, and Chuck Hester from iContact.
CMO of Newsforce Dana Todd discusses the state of online news following her SES New York 2010 presentation on Real Time SEO panel, plus we hear a short preview of a preview of Adtech San Francisco 2010.
Network Solutions Social Media Swami Shashi Bellamkonda discusses the Social Media Results Uncovered in Small Business Success Index Study report that states facts like Social Media Adoption by U.S. Small Businesses has doubled since 2009.
David Meerman-Scott, author of World Wide Rave, Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David previews his SES New York 2010 keynote presentation, based on one of his best selling books, entitled The New Rules for Marketing and PR.
Society and Celebrity Publicist Shamin Abas, who runs her own Palm Beach, Florida based PR Agency, talks about the clients whom she has been able to optimize their exposure and reach to generate ROI.
Shamin fills us in on her ongoing business relations with high profile clients like hip hop clothing and music mogul Russell Simmons and advertising guru Jordan Zimmerman.
Paul Chaney, aka the Social Media Handyman, is a social media marketing consultant, coach, speaker, and author of two books, Realty Blogging, and his latest, The Digital Handshake. He discusses strategies for building your business through social media.
PitchEngine CEO Jason Kintzler tell us how their Social Media News Release, PR Web Free Releases, Online PR Newsroom and PR 2.0 Social Media Template Tool connects PR pros, agencies, and media who want to engage and implement social media practices.
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president,The Lukaszewski Group Inc discusses Crisis and Reputation Management and how Social Media may not be the best solution to resolve these kinds of issues.
Jiyan welcomes Stuart Foster, Social Strategist at Mullen and founder of the Lost Jacket Blog, about some recent blog posts he posted on how Viral marketing does not exist unless your content actually goes viral, plus Why would you pitch a story when you could create your own.
They also discuss influencer relations, convergence, social media influence in PR and more.
Vocus Managing Editor, Newspaper Content David Coates and Vocus Managing Editor, TV/Online/Blog/IRO Content Julie Holley elaborate on their white paper study on State of the Media 2010, which takes a look as new media business models and notes that content sharing trends are likely to continue in 2010. The White paper can downloaded at this link: http://www.vocus.com/resources/state-of-media/index.asp
Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends. She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.
Jody Turner is the founder of CultureofFuture.com, a premier connector of inspirational people and information, presenting at world events, gleaning and reporting back influential design and lifestyle trends to companies worldwide. Jody discusses Dynamic Strategic Trending and how her company was able to connect with such major brands on these trending studies and how these studies her company conducts help build the transparency and visibility of the brands that they study.
APR and Executive VP, Public Relations for Success Communications and PRSA Group Chair/CEO Michael Cherenson previews the PRSA 2009 International Conference. He also fills us in on a newly launched PRSA project called the Business Case for Public Relations.
Rita Tateel discusses Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010. Kathy Lewton and Steve Seekins on When a Recession Hits, Reputation Matters More Than Ever. Scott Beaudoin, Jaya K. Bohlmann and Jayne O’Donnell discuss A Focus on Social Values to Drive Business Results
Jenny Schade previews her PRSA 2009 Conference presentation on The Invincibles: Key Essentials for Bullet-Proofing Your Career and Mike Smith discusses his presentation on Barack Obama: A Case Study in Public Relations and the Citizens Campaign.
Brandy Shapiro-Babin interviews Deirdre Breakenridge who previews her PRSA 2009 International Conference presentation on Social Media and the PR Revolution: Its Not Just PR Anymore. Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on Sphere of Influence of Key Opinion Leaders in Health Care Social Media.
We get a PRSA 2009 International Conference Breakdown with Conference co-chair Marisa Valbona, APR,Fellow PRSA, president, CIM Incorporated. A breakdown of sessions, workshops and networking to come at the event coming to San Diego.
Bob Garfield previews his PRSA 2009 International Conference Keynote, which ask the question: Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the pieces? He explores this topic in his latest book, The Chaos Scenario.
Shonali Burke previews her PRSA 2009 International Conference presentation on PR measurement and practical ways in which PR practitioners can apply measurement best practices to their programs and campaigns.
Gayle Falkenthal and Joan Gladstone preview their presentation on Let’s Talk Business: Independent Practitioners Share Advice for New and Established PR Practices.
Nicole Jordan from the Rubicon Project discusses her work in the fast-paced world of high-tech PR in the Silicon Valley, and she gives her observations on the evolution of public relations.
We continue with our conversation with Kami Watson Huyse, APR to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.
Kami Watson Huyse, APR is back to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.
Michael J. Smith is an innovative communicator, has been elected to leadership positions in the technology marketing profession and helps clients think outside the box.
He takes us inside the political side of public relations and introduces us to his new startup public affairs firm
Integrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams.
She weighs both points of Using inbound efforts to gain exposure for your news stories by optimizing your online coverage via search engine optimization and syndication across multiple Web portals (hoping journalists, bloggers and consumers find you), or using outbound efforts to reach targeted journalists and bloggers to draw attention to your story in an effort to garner traditional and online coverage.
PRSA New York Chapter President and Head of CKPR Deborah Radman discusses her background in corporate communications, crisis management, public affairs and both business-to-consumer and business-to-business marketing. She also discusses her work with the PRSA's Counselors Academy, an industry group comprising the senior most executives at the helm of major public relations firms in the U.S and the PRSA Jobcenter Mentorship Program.
Dana Willhoit, lead press release writer for the PressReleaseSite.com, and she tells us about her work as an award winning newspaper reporter with 17 years experience in the field and how print media has fallen to the digital surge.
Concluding our coverage of the 2009 PRSA Silver Anvil Awards, Brandy welcomes back the chair of the Silver Anvils Awards Committee, Jim Roop and the Chair of the PRSA Honors and Awards Committee, Joice Truban Curry. They're back to recount all of the happenings of this year's Silver Anvil Awards Ceremony.
Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year's tragic Northern Illinois University campus shooting.
PRSA Honor and Awards Committee Chair Joice Truban Curry Silver Anvil Award Chair Jim Roop join Brandy Shapiro-Babin to preview the 2009 PRSA Silver Anvil Awards. They discuss the prestige, history and significance of the awards, plus how any PR campaign can win, no matter the size of your budget.
Christina Duffney from the American Kennel Club discusses their campaign to find a dog for President Obama. Linda Bernstein-Jasper, Assistant Vice President for Coyne PR and Jim Turner, the manager for corporate communications at Humana, discuss the Silver Anvil Award submission titled “Share and Share-a-Bike: Humana Brings Bike-Sharing to the National Political Conventions”.
WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Jay Gooch, Procter and Gamble’s associate director of External Relations Deodorants and Personal Cleansing, about his company’s PRSA Silver Anvil submission, “TAG Experiences the ‘Clean Smell’ of Success with the Launch of TAG Records.” Also, listen in to learn about the Silver Anvil finalist “SuperTeacher Program” with Jill Vaughn, director of communication for the Virginia Lottery.
Clean Energy and the Environment are topics of discussion in our continuing coverage the 2009 PRSA Silver Anvils. We learn about Sunrise Powerlink: Our Connection to a Clean Energy Future, an entry made by San Diego Gas and Electric Project Manager Laura McDonald and Chris Wahl of Southwest Strategies. We also learn about Brown Goes Green: Telling the UPS Environmental Story with Mike Slatin Senior Vice President and Senior Partner, Fleishman-Hillard, and Lynnette McIntire Director of Corporate Reputation Management, UPS.
Multicultural Communication and Courage are on tap in our continuing look at the finalists of the 2009 PRSA Silver Anvil Awards. Brandy speaks with USMC Lieutenant Colonel Chris Hughes ,Director of Public Affairs for the First Marine Expeditionary Force at Camp Pendleton, about his multicultural communication entry "Tell it to the Iraquis" Tomás Dardet President of PRLinks and Dan Gross, CEO and Co Founder of PAX USA, about their “Arm Yourself with Courage” Campaign implemented in Puerto Rico.
Fleishman-Hilliard's Paul Dusseault and Aflac's Laura Kane fill us in on the Aflac Bone Marrow Registration Program which made them a finalist for a 2009 PRSA Silver Anvil Award. Plus, Stephen Chavez, Ketchum's Director of Hispanic Marketing tells us about their award entry on "100 Years of Mexican Music".
Learn about Air New Zealand's new flight offering for the GLBT community, The Pink Flight, and how comedian Kathy Griffin was brought on to celebrate the inaugural flight. We speak to CRT-Tanaka' Marcy Walsh and Air New Zealand's Sarah Miller Reeves about their PRSA Silver Anvil Award Finalist entry. Sherry Goldman of Goldman Communications Group discusses her campaign with the Writers Guild of America entitled "Making East Coast Writers Voices Heard During the 100-Day Writers Guild Strike".
Sales and Marketing veteran Andrea Nierenberg introduces us to her new book: Savvy Networking: 118 Fast & Effective Tips for Business Success
PR Training and Media Relations with the Media Relations Maven Margo Mateas. Margo fills us in on her training workshops which will have traveling from Puerto Rico to Australia.
PR industry veteran PR Jack O' Dwyer on the changes of public relations versus advertising and how he's survived on Madison Avenue in New York City for the last 40 years.
The Push and Pull of Public Relations with guest Lee Odden of TopRank Online Marketing, plus Jiyan gets some SEO questions answered.
Convergence of social media, marketing and customer service study, plus Susan Getgood discusses the Marketing Roadmaps Blog.
Jenny Schade of JRS Consulting talks about Thriving in a Dismal Economy, plus her work in understanding the emotional connections that people have with products and services.
Shashi Bellamkonda of Network Solutions discusses how Social Media is Driving New Customer Acquisitions, plus how to track those new customers, plus he offers his thought on product mangement and the outlook of social media in 2009.
New PRSA Chair Michael Cherenson discusses transparency , community, engagement and leadership initiatives within PRSA, plus his goals as PRSA Chair.
Malayna Williams, managing partner at PWR New Media, discusses preparing Efficient News Releases in Todays Economy, plus she tells us about her companys work in interactive digital communications
Brandy interviews Chris Johnson , CEO of DNA 13, on how social media changing the Public Relations industry, and how should PR professionals treat bloggers, social networking sites, and tools like Linked In or Twitter.
Public Relations and SEO with Doug Motel from Site Optimized , plus what PR pros need to do to understand and utilize SEO, and what portions of business, advertising, marketing and web budget should be allocated to SEO.
Author Jim Lukaszewski talks with Brandy Shapiro-Babin about corporate communications, activist counteraction, crisis communication management, employee relationship building, litigation visibility management and media relations.
Clemson University professor Dr. Mihaela Vorvoreanu discusses the importance of blogs in public relations, plus the latest trends and practices in new media and communications.
Dana Todd, Chief Marketing Officer of Newsforce , discusses Online PR Strategies and Tactics, plus she fills us in on how SEMPO got to ring the NASDAQ opening bell as part of the Cyber Monday holiday shopping celebration.
Edelman and Euro RSCG Veteran Michael Smith, discusses PR Inside Washington, and he reflects back on PR done during the Obama Presidential Campaign including the Social Media effect that attracted younger people to vote.
Todd Defren discusses implementing Social Media Integration into Public Relations, plus how clients are being encouraged to implement their social media
Providing online promotions for one of the largest distribution businesses in the world with the Publishers Clearing House Executive Vice President Deborah Holland, and GM of Online Alex Betancur.
Craig Newmark, founder of CraigList previews his upcoming keynote for the 2008 PRSA Conference, plus he answers his questions on the sites growth rate, revenue model, plus how Craiglist has affected traditional media.
Influencer50 Marketing Director Nick Hayes, who tells us about influencer marketing strategies, quality and not quantity, and how he uses his background in PR as the foundation to his influencer marketing strategies.
Social Media Group CEO Maggie Fox on Public Relations Companies Adjustment to Social Media, and what steps should be taken to work with clients to incorporate social media into their respective campaigns.
Bonfire Communications CEO Gordon Rudow discusses empowering employees through internal communications by making your employees evangelists, plus using bottom line strategy to produce results and utilizing case studies.
Hear from the Winners of the 2008 PRSA Silver Anvil Awards which included campaigns on education, disaster prevention and more.
Little Caesars director of communications Kathryn Oldham tells us the 2008 Best of PRSA Silver Anvil Winning Entry, the Little Caesar's Veteran's Program.
PRSA Chair Jeff Julin profiles the PRSA Silver Anvil Awards and why the award are considered the icon of best practices in public relations, plus some background on the finalist entry Teensurance global positoning system.
Lisa Novak, EVP of Ruder Finn West discuss Marketing and Consumer Products submission for the 2008 PRSA Silver Anvil Awards on their work with Fosters Wine Estates America called Hitting a Grand Slam with Wolf Blass Wines Boldest Play. Plus Brandy Shapiro Babin speaks with PRSA Silver Anvil Awards emcee, Food Network and CBS Early Show personality Sissy Biggers.
Lisa Novak, EVP of Ruder Finn West discuss Marketing and Consumer Products submission for the 2008 PRSA Silver Anvil Awards on their work with Fosters Wine Estates America called Hitting a Grand Slam with Wolf Blass Wines Boldest Play. Plus Brandy Shapiro Babin speaks with PRSA Silver Anvil Awards emcee, Food Network and CBS Early Show personality Sissy Biggers.
A discussion on Pop Culture PR including the damage control over the controversial photos of Miley Cyrus in an upcoming issue of Vanity Fair and how it compares to a similar situation involving pop star Britney Spears and her PR issues
PR Veteran Jocelyn Brandeis discusses her work on one of her newest projects like durable dog toy Doggy Tug, plus her work in writing articles for such publications such as TravelZoo.
Your company just launched a new product and you finally printed your self published bookplus you hired on a new executive so what announcements or topics for press releases are actually newsworthy.
Afterthoughts on the ads run during this years Super Bowl, and more specifically the marginal halftime show. Plus they examine direction of television and how it has eroded in past years.
Joe Beaulaurier talks to James E. Lukaszewski, of the Lukaszewski Group, who advises, coaches, and counsels the men and women who run very large corporations and organizations. The bulk of his practice is in the Western Hemisphere, although he has clients from most parts of the world. He believes that the communications problems they face can only be resolved through superior personal leadership skills combined with positive, strategic communication.
Carol Orsborn and Eileen Marcus return with more information on FH Boom and how they help companies build powerful marketing relationships with baby boomers.
The FH Boom Project , helping Clients Connect with today's baby boomers is described in detail by Carol Orsborn and Eileen Marcus of Fleishman-Hillard, and they tell us how it focuses on female baby boomers.
Brandy and Jim recap Blog World Expo as they discuss trusted feeds distribution in order to reach niche markets, plus they discuss how traditional marketing and placement should be used to monetize blogs.
Brandy and Joe discuss the growing trend of enviromental sensitivity within the world of direct marketing and public relations.
Brandy Shapiro-Babin interviews Jeff Zbar of ChiefHomeOfficer to discuss endorsement marketing by endorsing a product by directing a link to friends and then having the word spread out.
Brandy welcomes new cohost Joe Beaulaurier, and they share conference stories following SES San Jose 2007, plus they discuss Non Traditional Forms of Press Release Distribution.
Brandy Shapiro Babin interviews the Director of Marketing and Business Development at Stephen Bradford Search, Brandon Gutman, on how how management eliminate and choose the right professionals. Also Brandon explains the analogy of hunters and farmers as it relates to business.
Brandy Shapiro Babin talks with Rhoda Weiss, national chair and CEO of the PRSA, and Alan Scott, senior vice president and chief marketing officer for the Enterprise Media Group of Dow Jones, about the recent survey conducted on the future of Public Relations.
Brandy speaks to Avid Labs senior director Ilke Arici anbout the HIV Awareness PR Campaign nominated for a 2007 PRSA Silver Anvil Series Award.
Brandy speaks to Amalie Vandelier, an Account Supervisor with Ketchum in New York, about the PRSA Silver Anvil Awards called Flight of the Penguins which involved FedEx and the Audubon Society which involved returning penguins to a New Orleans aquarium .
Brandy talks with Yasmeen Coning, chief strategic media counsel for Edelman Public Relations, about the PRSA Silver Anvil Award nomination for Marketing – Consumer Technology Product Launch of the Year, due to their use of innovative social media strategies to launch and grow the Microsoft Zune product line.
Brandy talks with PRSA Silver Anvil Award finalists Emily Callahan and Dawn Kahle of Weber Chandwick on Events and Observances Category for the Susan G. Komen for the Cure for National Breast Cancer Awareness Month 2007 Campaign.
Joice Truban Curry, President and CEO of C3 Communications and Steve Littlejohn, Vice President of Public Affairs for Express Scripts preview the 2007 PRSA Silver Anvil Awards.
Christine Barney, APR CEO of RBB Public Relations discusses on the on their 2007 PRSA Silver Anvil submission on their Tracfone cellphone campaign to Hurricane Katrina victims.
Paula Pedene of the Carl Hayden Medical Center talks about her entry to the Silver Anvil Awards. Gretchen Miller who talks about how Dell handled their Battery Recall issue with positive PR.
Cover Story begins its extended coverage of the 2007 PRSA Silver Anvil Awards and previews the event with guests Rhoda Weiss, APR, Fellow PRSA, is the 2007 chair and CEO of PRSA, Stacie Bright, senior communications marketing manager of Unilever and Larry Koffler, senior vice president, consumer brands for Edelman.
Brandy welcomes Vince Thompson, author of Ignited: Managers! Light Up Your Company and Career for More Power, More Purpose and More Success, and he discusses how to ignite your employees.
Boris Mordkovich, the publisher of Search Marketing Standard, the only print SEO/SEM magazine explains what it takes to deliver marketing news in an entertaining format.
Boris Mordkovich, the publisher of Search Marketing Standard, the only print SEO/SEM magazine explains what it takes to deliver marketing news in an entertaining format.
Learn tips on How to make a sudden impact on your Public Relations with Michael Cherenson, the Executive Vice President of The Cherenson Group and a 15-year industry veteran and the author of three studies on the impact of public relations.
Brandy talks with Life Tips editor Melanie Nayer on her background with boston.com, Fortune Magazine and Boston Globe and their new radio program with WebmasterRadio.FM.
Learn all about the interactive advertising industry from iMedia Connection Editor at Large Masha Geller who also runs Geller Public Relations, a strategic communications consultancy focusing on interactive marketing and advertising.
Learn all about the interactive advertising industry from iMedia Connection Editor at Large Masha Geller who also runs Geller Public Relations, a strategic communications consultancy focusing on interactive marketing and advertising.
Roles are switched as PRWeb President David McInnis is the guest instead of cohost to discuss press releases, Americall Corporation and newswire services.
Roles are switched as PRWeb President David McInnis is the guest instead of cohost to discuss press releases, Americall Corporation and newswire services.
Margaret Shepard, Author of The Art of Civilized Communication: A Guide to Expressing Yourself with Style and Grace, discusses how handwritten notes can make a huge difference in how you are perceived.
Public Relations Innovator Jack Berman reflects back on his companys prestigious 2006 Silver Anvil Award for a 2006 Media Relations Campaign on behalf of Jabra North America in the Marketing Consumer Products Technology category.
Joined by freelance corporate copywriter and a home-business expert Jeff Zbar, who has followed the Markcom Trade as the weekly advertising and marketing columnist for the South Florida Sun-Sentinel, that's a big-wig newspaper folks, and as a frequent contributor to Advertising Age magazine. He discusses how he helps coorporations focus on the emerging presence of home offices.
Bernadette Mansur, Senior Vice President for Communications as well as the Executive Director for the NHL Foundation, discusses her recognition as the Public Relations Professional of the year at the 2006 PRSA Silver Anvil Awards.
Stacie Bright, senior communications marketing manager of Unilever and Larry Koffler, senior vice president, consumer brands for Edelman discuss their 2006 Silver Anvil Award entry on their Dove Campaign for Real Beauty.
As Worldwide Public Relations Director for Kodaks Consumer Digital Imaging Group, Erin M. Foster is responsible for all global communication of the award-winning EasyShare consumer digital photography system that includes digital cameras and docks, home printing solutions, and Kodak Easy Share software and Kodak Gallery. Most recently, Erin has been instrumental in the Kodak brand transformation initiatives, managing programs such as the opening of the Kodak pop-up stores in New York and San Francisco and the company's innovation platforms at numerous trade shows and conferences around the world.
On the program are Mark W. McClennan and Heather Fields of Schwartz Communications, a Public relations firm specializing in emerging growth companies discusses Leveraging Clients Public Relations. They also discussed their two Silver Anvil Awards from the Public Relations Society of America for its work on behalf of I4 Commerce and Peppercoin.
PRSA Silver Anvil Coverage continues with Dome HK President, Douglas Dome and VP and Media Relations Director, Katie Durkin. This Chicago based firm was responsible for a great campaign with General Motors called Chicago for Everyone, which touched over 10,000 unique consumers.
Learn about Alaska Communications Systems Group being honored with a 2006 PRSA Silver Anvil for outstanding IR programming for companies with sales up to $500 million.plus Marcus Thomas LLC partner Mark Bachmann and Lynn Eastop on their Silver Anvil entry.
Joice Truban Curry of c3 Communications explains the Silver Anvil Series finalist entry for the National PRSA Award of Excellence for their campaign with San Diego amusement park, Belmont Park, home to the Giant Dipper Roller Coaster.
Brandy and Mick talk with expert authors Mike Drew and Chris Maddock on Book Publishing 2.0: Why Writing Your Non-Fiction Book Is Only Half the Battle?
Barry Silverstein talks books and Business to Business Internet Marketing, plus direct marketing Business to Business Internet Marketing and Internet Marketing for Information Technology Companies.
Kelly Womer from Carmichael Lynch Spong talks with Brandy Shapiro-Babin about her experiences in public relations, including media relations, corporate communications, and news reporting.
Guest Barry Silverstein discusses direct marketing, Business to Business Internet Marketing, & Internet Marketing for Information Technology Companies, plus Brandy previews the re-launch of Affiliate Marketing Today, whereby the the team from Commission Junction discusses affiliate marketing maximizing relationships, strategic positioning and really using all the information at that awesome organization has to help you meet and exceed your goals with your affiliate marketing programs.
Brandy will explain how her cohost David McInnis has done an amazing, job of creating not only a wire service, but a company that truly is the online visibility company. So this show discusses all things PRWeb.
Scott Hornstein, a consultant, lecturer, and author who works with clients in all phases of marketing,discusses customer relationships and how to manage them properly.
The entire PRWeb crew is live at MacWorld and Mick tells us about the new iPod news as well as new programs created for mp3 players.
Barry Epstein, whose firm offers strategic and tactical public relations and marketing communications services, tells us how to use the internet and other media outlets to properly disseminate information.
In the first episode of Cover Story, Brandy talks with Mark Effinger of ExitPath about the difference in consulting firms.
David Ratner, President and Chief Operating Officer of Newman Communications ,a leading national book publicity firm, explains his dedication to customer satisfaction.
That person with the keys would be none other than one of the heirs of the Babin throne, Joshua Babin. They discuss such topics as what kind of ads do and dont work on the internet, How teens influence parental spending, what the must-have gadgets are and much, much more.
Mick Jolly tells us new plans in store for PRWeb, Ron Brightman from PartyPoker about their affiliate program, plus many more guests from Webmaster World.
New York Times Best Selling Author Janet Evanovich, the #1 bestselling author of the Stephanie Plum novels, explains the success of her Stephanie Plum book series.
Mick and Brandy talk to Michael Drew of PromoteABook, and Entrepreneur Press, a division of Entrepreneur Magazine, tells us what it takes to get a book on the best seller list.
Discussing the PR Strategies of promoting new books with David Ratner, President and Chief Operating Officer of Newman Communications ,a leading national book publicity firm.
Katie Kempner, Vice President and Director of Agency Communications at Crispin Porter and Bogusky, and Vice President of Corporate Communication for MDC Partners, previews her new radio show, The Hook.
Agency.com Vice President and Creative Director Dorian Sweet gives us his take on how technology is taking its effect towards traditional advertising.
Discussing the PR Strategies of promoting new books with David Ratner, President and Chief Operating Officer of Newman Communications ,a leading national book publicity firm.
Katie Kempner of Crispin Porter and Bogusky and MDC Partners on her quick rise into the advertising world.
Brandy & Mick talk to Alec Rosen of AJR & Partners about his role in Microsoft Latin America, and his previous jobs at Edelman Public Relations, and Burson-Marsteller.
Mick discloses some expansion plans underway at PRWeb and what the growth means to growth in the PR industry.
Brandy and Mick speak with Michael Drew who gives valuable tips and strategies on book promotion with his site, PromoteABook.
Heather Lloyd-Martin talks to Brandy and Mick about her company, SuccessWorks which specializes in SEO copywriting. She also is involved with the Internet Marketing Advisory Board, Direct Marketing Association and DMA Search Council.
Mick and Brandy talk about how to avoid a PR crisis siting examples of the Merck scandal and the Johnson and Johnson handling of the Tylenol situation.
Bryan Eisenberg of Future Now talks to Mick and Brandy about his company, marketing analytics, and his patented Persuasion Architecture.
Brandy, David, and Mick talk business strategies live from the Syndicate Conference, a forum for transforming business strategies in relation to syndication.
PRSA Silver Anvil Award Judge Peter Nasca discusses some of the wonderful things he has done in regard to working with heritage brands from a Public Relations standpoint, including American Express, Continental Airlines, Ryder and Centuri Video.
Mick and Brandy discuss customer service in the service industry and how companies should be more accountable. Brandy also talks about her tradeshow journey to Prague in the Czech Republic.
Nani Vinken joins Brandy to discuss her past and her plans for a new show on WebmasterRadio.FM called The Fringe.
Brandy talks to Tim Schanu of Friend Finder about internet online dating and personals.
Brandy Shapiro-Babin talks with Toni Ivey from OmegaNet about the importance of proper web design.
Brandy talks to Adam Mersky of Voce Comm about his expertise in public relations, strategic planning and media and analyst relations.
Brett Goldberg of cDigix and formerly of Best Practices, LLC talks to Brandy about long term strategic planning.
Mark Effinger, CEO and Chief Evangelist of RichContent, which specializes in Optimization, Broadcast and Syndication of online media for SEO including Video, Audio, Images, Text, Blog posts, Powerpoints and other online content.
Peta Phipps talks to Brandy, Mick and David about public relations, advertising and e-services.
Manny Munoz, a talk radio host WIOD-AM in Miami, talks with Brandy and David about the state of the radio industry.
Author Matt Bacak, who has marketed for some of the worlds top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies, discusses his first online business as an entrepreneur.
Tony Winders of ValueClick Media discusses marketing communications, pay-per-click and his stint as director of marketing for a game developer.
Annie Jennings talks to Brandy and Mick about her national PR firm which specializes in publicity strategies.
Brandy, Mick and David talk about good will in the holiday season via public service announcements.
Dan Seidman of SalesAutopsy.com talks about how to improve sales skills through sales training.
Barry Schwartz aka Rustybrick of Barry Schwartz PR Associates talks about advertising and PR including his introduction to the US of Legos, and Rubiks Cube.