Digitally Sassy: Recent Episodes
Diane Martin
Digitally Sassy coaches women entrepreneurs on building and promoting their online presence. From creating your own WordPress website, developing blogs, gaining skills in social media to providing tools and resources that help your business grow. Yes you can D.I.Y. your e-business!
Are you caught in the content hamster wheel? As we discuss what that is all about Digitally Sassy has a big announcement for you. We will focus on how we schedule our time and what you should consider focussing on.
Free learning opportunities are all around you. In this episode, I explore how using the power of observation you can learn the business strategies that have helped to define the top influencers. I also share three of my favourite podcasts that will provide you with more resources and learning opportunities.
Time Management is increasingly becoming an old school concept being replaced by Attention Management. Learn what attention management is and how it can boost your productivity and motivation in your digital business work. Find your way to getting in the flow by focusing on managing your attention.
If you are not getting the traction you were hoping for when you are working online, having a too broad of a niche or too narrow of a niche may be the culprit. Discover the signs of having a niche that is too broad or narrow and tips on how you can fix what you have been working on to move your business forward.
New online business often start as a side-hustle. In this episode, I provide you with eight tips on how you can start and maintain a side hustle and maintain a balanced life that doesn’t run out of control. Time is limited, so these tips will help you continue to succeed in your “regular” job and be successful in your hustle. Show notes are available at digitallysassy.com
BC Stack is an incredible opportunity for those working online. BC stack comes out once a year and is packed full of over 65 course, tools, ebooks, templates from 65 leaders in the digital world. You can only purchase it during the dates June 9 - June 14. Just a few days left and then it is gone! In this episode, I reveal some of the great products in this year’s stack.
Creating effective video for social media does not have to be hard. In this episode, I share 4 of my favourite tools for making music videos, animations, and on phone editing. Most of these tools are cloud-based and are beginner friendly. I also share how you can join my Ten Day, One-minute Video Challenge. Show notes and resources mentioned are at digitallysassy.com.
In this episode, I explain the differences between duplicate content and copied content. We look at how Google views these and what steps you can do to reduce unintentional duplicate content. We discuss Syndication and scarpers and whether you need to worry about either activity. Show notes and resources are at digitallysassy.com.
As you begin to work online you will discover a whole new set of words. This jargon can add to the overwhelm as it takes extra work to understand their meaning and how a word might apply to you. In this episode, I talk about eight common words that are unique to the online business world. Whether you are blogging, selling creative arts, podcasting or other pursuits this business slang defined will help you navigate online. I will also be building out a more complete glossary at digitallysassy.com.
This episode looks at some great ways to leverage the work you have already done whether a blog post, podcast, YouTube video etc. Get the most from your efforts and generate new fresh content for a wider audience. We look at how to choose the works for repurposing, tools to create some new content and the benefits of leveraging what you have already done. Show notes and resources are at digitallysassy.com.
It doesn’t matter how big your business is, hackers, don’t discriminate. With a recent hack on my website, I thought it a good time to provide an introduction to security for those working on WordPress websites. I review hacked website symptoms as well as tips on keeping your site as safe as possible. Although not glamorous it is important to protect the investment you have made in your website. Nothing is foolproof, but you can reduce your risk of having your website hacked.
These tips are not so much about productivity but more about keeping the honeymoon going with your online business. It is a marathon, not a sprint and you need to have fun and stay creative to help your e-business be sustainable over time. I share some tips that I do and also share tips from some wonderful active bloggers. Show notes and resources are at DigitallySassy.com.
If you want to stand out from the noise, truly serve your customers, and succeed online it is vital to understand the power of relationship marketing. Show notes and resources mentioned are available at digitallysassy.com.
Learn about four do-able ideas to add gamification to your content that will help increase your engagement, build a loyal following, and have your business stand out. This episode will also look at internet Easter Eggs. Play is fundamental to our human nature. Be sure to bring some of those elements into the work you are doing online. Show notes and resources mentioned are available at digitallysassy.com.
This episode will help beginners get started marketing your brand on Facebook. Facebook is an important social media channel for most businesses. This episode will provide you with tips on setting up a business page and a business group on Facebook. We will look at the differences between pages and groups as well as how to promote them.
You can find Diane and Digitally Sassy on Facebook at facebook.com/digitallysassy. Show notes and resources are available at Digitallysassy.com.
Data is powerful and Google Analytics provides you with a wide range of data to make business decisions. In this episode, we explore Google Analytics and the power and type of information Google Analytics data gives you. As well I will provide you with resources to support your knowledge on the service. Make informed business decisions by having the right information (aka data) for your business.
Facebook and Instagram experienced the largest outage on record. This caused business interruption for many, loss of revenue and communication. This episode discusses our reliance on Social Media and how to protect your business from the things you can not control.
Resources Mentioned:
A full list of resources mentioned in this episode, along with show notes are available at digitallysassy.com.
Algorithms determine who sees your social media posts. In this episode, we will explore what an algorithm is, and how you can succeed by understanding the intent behind them. You will learn the key factors behind Facebook, Instagram, Twitter and LinkedIn algorithms. As well you will learn how to work with the algorithms to strengthen your business and reach. The Digitally Sassy Podcast is released weekly on Tuesdays. Show notes and resources can be found at digitallysassy.com.