SEM Synergy: Recent Episodes
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Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to SEMSynergy.com for show notes, event calendar, contact info and more.
Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about the hottest SEO topics, including RankBrain, Penguin, AMP (accelerated mobile pages) and where they think SEO is headed in a revealing roundtable discussion. When it comes to AMP, they have the latest news and will discuss exclusive statements made by Google this month on how businesses in all verticals should be thinking about AMP. This is one episode of SEM Synergy you definitely don’t want to miss!
It’s a tactic-packed show, as usual! Listen in as Bruce Clay, Rob Ramirez, Virginia Nussey, Duane Forrester and Kristi Kellogg discuss the latest changes to Google Photos, as well as updates to photos on Twitter. While they’re on the subject of images, the team shares their favorite SEO tips for images. From which photos to choose to how to optimize them, catch up on the tried-and-true best practices when it comes to using photos. Listen in to learn more about alt attributes, file names, captions, linking to images and more!
As usual, theres a lot to talk about when it comes to Google changes. On the organic side, Google recently expanded the Help page on Google My Business local ranking advice. Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg tackle that and other search engine news, including the removal of location filters in search results. In the second half of the show, PPC expert David Szetela talks about how PPC has changed since Google removed right-side ads. He also reveals the biggest challenge of PPC: client expectation setting. He explains how to predict what data clients need to understand to stay confident in a project. He also discusses the different certifications available and the value of becoming certified in multiple paid advertising areas.
You know that a faster loading page is going to rank better on a search results page. The search engines care about speed and performance and use page load time as a ranking factor. So, SEOs are accustomed to making recommendations that will reduce load time. But have you ever wondered why these issues happen? Or how the recommendations work? An informed SEO is a more effective SEO, and on todays show, BCIs Director of Software Development Aaron Landerkin explains the pipeline of a page load. He outlines the three locations in the pipeline where speed optimizations occur and prioritizes the changes so an SEO can get the most bang for their buck. Also on the show, Bruce Clay and Duane Forrester review the big news out of Google and Bing this week regarding ranking factors and machine learning.
Christi OlsonandPurna Virji, both from Bing Ads, joined Bruce Clay, Inc.s Kristi Kellogg and David Szetela for a roundtable discussion on all things regarding paid search. These PPC leaders take on SEM hot topics including Product Listing Ads, remarketing and social campaigns. They also answer critical questions like to how to keep Shopping Campaigns creative and how to optimize a mobile site for a good quality score. Dont miss it youll get great tips and tricks to enhance your own paid search campaigns.
This show is packed tight with SEO strategy from industry leaders! BCIs Social Media Editor Kristi Kellogg interviews Duane Forrester, Marshall Simmonds, Sha Menz and Casie Gillette on SEO hot topics. Simmonds, Menz and Gillette all of whom were speakers at SMX West 2016 earlier this month share their thoughts on the future of links and linkless attribution; the difficulty with attribution and understanding referral traffic; broad SEO knowledge vs. niche expertise and why Google Web Console Users want more than 90 days of search analytics data. At the end of the show, Bruce Clay weighs in on the desire for more data, as well, and Virginia Nussey shares one reason a Googler recently gave for not proving 90+ days worth of data.
Listen in as Dustin Stout, CMO of LA agency Weal Media, and Mark Traphagen, Sr. Director of Marketing at Stone Temple Consulting, talk social media strategies with Bruce Clay, Inc. Social Media Editor Kristi Kellogg. They'll be talking about how to leverage emerging social platforms (including SnapChat) and social media marketing questions that they hear all too often. Dustin will also talk about common design mistakes he'd like to rid the world of. Mark and Dustin are both distinguished speakers at Search Marketing Expo (SMX) West 2016 in San Jose!
Facebook video ads are a growing opportunity for marketers, considering that Facebook gives YouTube a run for its money in terms of video consumption. Listen in for tips in this informative and intelligent roundtable discussion on how to leverage Facebook video ads. Later in the show, the Bruce Clay, Inc. team talks about the relationship between conversion optimization and SEO.
Learn how conversion can be improved through search engine optimization (and paid search!) by focusing on user intent. Don't miss the latest episode of SEM Synergy, featuring Bruce Clay, Duane Forrester, David Szetela, Virginia Nussey, Mindy Weinstein and Kristi Kellogg!
David Szetela, Vice President of Search Engine Marketing at Bruce Clay, Inc., shares his tips for succeeding with Product Listing Ads and mobile site conversions. Listen in as he talks with Content and Media Manager Virginia Nussey and Social Media Editor Kristi Kellogg about how he stays up to date with the ever-evolving world of paid search. Hell also talk about how he is leveraging social ads in his paid search strategy, his favorite new PPC features, his favorite methods for reducing cost-per-conversions, his top tips for call tracking and more!
What Should You Expect from a Search Engine? Duane Forrester wrote about this very question in a recent blog postsaying "contrary to many search engine optimization conspiracy theories, neither Bing nor Google have designs on harming businesses. Both do have profit motives, however, just like you do." Mindy Weinstein, Virginia Nussey and Rob Ramirez talk to Duane, and in the post explains, "Dont cater to search engines. Cater to users. Dont settle for search engine optimization. Think bigger user experience optimization. Internet marketing is SEO, PPC, content development, social media marketing, website design and conversion optimization. Businesses are born to serve customers. Get back to your roots with your Internet marketing."
Branding Yourself to Better Your Business as Duane Forrester, Virginia Nussey and Kristi Kellogg talk Blab, Periscope, Meerkat, SnapChat and more these quirky social media platforms are on the rise and the BCI team share their tips on how to use them. Later in the show, they take a deep dive into how personal brand affects a company brand. Live streaming is becoming an increasingly popular way to connect personalities, companies and brands to a plugged-in audience.While social media services like Twitter and Facebook are a great way to spread brand awareness and promote social sharing, live streams bring an element of immediacy to online interaction.
Find out how to take your content to the next level (hint: its ALL about being useful). Youll also listen in on an argument against Googles Accelerated Mobile Pages (AMP). Insights from Bruce Clay, Robert Ramirez, Virginia Nussey, Mindy Weinstein and Kristi Kellogg.
Listen in for a discussion on User Experience Tips and SEO in 2016as Duane Forrester, Virginia Nussey, Kristi Kellogg and Robert Ramirez talk about the latest algorithm update. Theyll also talk about user experience: what does it include, and who is responsible for it? The show closes with SEO predictions for 2016 from Bruce Clay, Eric Enge, Marcus Handler, Cindy Krum and more.
What’s Trending in Local Marketing and Voice Search ?Discover the six major trends shaping location marketing for 2016, including apps, location data, beacons and more. Later in the show, hear the latest news on voice search and how it’s changing SEO. Don’t miss these insights from Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey, Mindy Weinstein and Kristi Kellogg!
A recent Huffington Post article reads that Voice search is actively shaping the future of SEO and changing how SEO techniques are adopted in the mobile age. While Google’s most recent mobile update put quite a bit of attention on the importance of mobile optimized pages, it’s essential for digital marketers to consider Siri in their 2016 search engine strategies.
Duane Forrester, Virginia Nussey, Kristi Kellogg, Paula Allen and Robert Ramirez talk about their digital marketing resolutions for 2016. But before they get to that, theyll talk about the value of conferences for speakers. Learn how to identify what conference is right for you as a speaker and how to understand the ROI of a speaking engagement.
Director of Training Mindy Weinstein hosts a best of episodecovering hot topics of the year, including paid search and mobile SEO. These are some of our most popular segments that you dont want to miss.
Its the last episode of the year and the SEM Synergy hosts are taking time to reflect on things that impacted SEO in 2015 and how to direct 2016 growth accordingly. Theyll also talk about the biggest SEO, content and social media lessons coming out of 2015 digital marketing conferences.
Digital marketing tactics seem to change with the wind, but the goal remains the same. In October, a newly released set of guidelines gave digital marketers a watchword and goal: usefulness. Is your website helpful and truly mobile friendly? Does it meet your visitors needs? Hear what BCI staffers including Duane Forrester, Mindy Weinstein and Bruce Clay have to say about the Search Quality Rating Guidelines, plus what they and other industry experts learned in 2015.
Stay up-to-date with all the latest Google news as Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about hot topics like Googles recent removal of location filters and the announcement that Google will not update Penguin before the end of the year. Also, last week Googler wrote click history affects the visibility of business listings in a Google+ post which was later edited. Listen in for these stories and more!
Listen in as Kristi Kellogg interviews PR pro Lisa Buyer. Buyer is an acclaimed author, speaker, professor and owner of the Buyer Group, an interactive digital marketing agency based in Florida. Buyer talks about the mindful business movement and creating space to improve productivity. She also shares her secrets on how to maximize and develop your social media efforts, manage your brands reputation, and judge the value of new social platforms.
Former Bing spokesperson Duane Forrester is the freshly minted VP, Organic Search Operations at Bruce Clay, Inc. He joins Bruce Clay, Virginia Nussey, Robert Ramirez and Kristi Kellogg to sound off live on SEO questions pulled from Twitter. Later in the show, the team discusses the inner workings of an SEO agency.
Why has Duane Forrester moved from Bing the search engine to head organic search operations at SEO agency Bruce Clay, Inc.? Find out how Duanes passion for helping businesses inspired the move to a digital marketing agency. Drawn to the fast-twitch muscle fiber of a small, nimble business, Duane Forrester is eager to see businesses succeed in todays approachability era of SEO.
Facebook recently launched the ability to use dynamic locations in ads, as well as monitor foot traffic via BLE technology. Virginia Nussey, David Szetela, Kristi Kellogg and Robert Ramirez discuss how business owners can take advantage of these new opportunities. Later in the show, Szetela shares his top targeting tips for the Google Display Network!
Listen in as Bruce Clay, Mindy Weinstein, Virginia Nussey, Kristi Kellogg and Maryann Robbins discuss Googles recent warning against sneaky mobile redirects and what that warning means for digital marketers. Later in the show, they discuss two big things that are changing search forever: machine learning and predictive search.
Wizard of Moz Rand Fishkin joins Bruce Clay, Inc.s Kristi Kellogg for an exclusive interview on all things digital marketing, including the ROI of giving away content, current search trends, warring tensions inside marketing teams, and how he brings Mozs core values to life. This interview is a must-listen for digital marketers, business owners, and, of course, Moz fans!
The first hot topic of this show is Amazon's pending lawsuit against 1,000 people who offered reviewing services on Fiver.com. Listen in as Robert Ramirez, Mindy Weinstein, Virginia Nussey and Kristi Kellogg talk about why reviews are vital to your online reputation and how to get them the right way. After the break, they talk about Googles recent announcement that they no longer recommend the AJAX crawling proposal they made in 2009.
Google Webmaster Trends Analyst and search engine spokesperson Gary Illyes answers Bruce Clays questions about ranking algorithms, penalties and quality guidelines in this special interview episode. Professional search engine marketers take note!
Recording this week's show from the annual Pubcon Las Vegas, Kristi Kellogg, Virginia Nussey and Mindy Weinstein highlight their top takeaways from day 1 of the conference. Hear how American Eagle, AT&T, and TOMS are successfully establishing loyalty with the Millennial market through content and social media. Plus, learn tips for using Reddit for content sharing and visibility.
We getto Know Your SEM Synergy Panelistsas we get some backstory from the show's recently arrived panel contributors, David Szetela, Rob Ramirez and Mindy Weinstein. Plus, David and Mindy preview their respective upcoming presentationsfor Pubcon 2015 coming up in Las Vegas.David will be speaking on theThe Top Major AdWords Mistakes and How to Prevent Them panel while Mindy speaks onSearch and Social Content Strategy.
Googles Gary Illyes fielded questions from Bruce Clay earlier this month in a live interview. Bruce, Mindy Weinstein, Virginia Nussey and Kristi Kellogg discuss the key takeaways, including Garys revelation that HTTPS is a tiebreaker between otherwise equal sites and the fact that we are months away from the next Penguin update. Later in the show, the team shares tips for creating content (hint: its all about being useful to your readers).
With PPC author and expert David Szetela, Bruce Clay examines how Googles new definition of conversions will adjust search ad reporting. In other SEM advertising news, they look at fresh opportunities for digital marketers to use video streaming and video ads on YouTube and Facebook.
Were two months out from Thanksgiving and 59% of U.S. and U.K. retailers are already preparing their holiday promotions. What should you be doing now to strengthen your digital marketing presence so youre ready when its time to unleash your seasonal campaigns? Find out as Bruce Clay and the team discuss strategies. Later in the show, theyll also take a look at Panda 4.2s impact on sites.
Google’s latest patent involves the ability to score images related to penalties, as reported by SEO by the Sea’s Bill Slawski. The Bruce Clay team talks about what this means for SEO. Later in the show, you’ll get top SEO tips for videos.
Earlier this week, Google made a major move. The search leader has created a new company, Alphabet, of which Google is now a branch. Listen in as the Bruce Clay team talks about why Google might have done this. Later in the show, they’ll also discuss the freshly released 2015 Search Engine Ranking Factors report from Moz.
Got questions about the Panda 4.2 rollout? We've got answers. Listen in as Bruce Clay, Mindy Weinstein, Robert Ramirez and Kristi Kellogg talk about Panda 4.2, as well as Google's recent changes to the Local Pack and the SEO risks associated with implementing infinite scrolling.
The 2015 Online Marketing Industry Survey, fresh off the presses, revealed important data that digital marketers need to take note of. Listen in as Bruce Clay, Virginia Nussey, Mindy Weinstein and Kristi Kellogg discuss what the data amassed from more than 3,500 digital marketers reveals about the state of search. Later in the show, they discuss the latest in a series of Google+ changes and what they mean for searchers.
Google Panda 4.2 is slowly rolling out. This refresh is good news for site owners who were previously penalized, as it gives them a chance to recover. On the other hand, there will be new Panda targets. The Bruce Clay team discusses how site owners should deal with this refresh. Later in the show, they discuss the how technology and creativity come together in digital marketing. Is one more critical than the other? Listen in to find out.
Listen in as the Bruce Clay team discusses the ins and outs of linking in the Penguin age. Ever since Google Portugal stated in a blog post that even asking for links may violate webmasters guidelines, it's a topic that's been on digital marketers' minds. After the break, switch gears and discover the latest news on Right to be Forgotten. Russian president Vladimir Putin has signed off the bill last week. The team discusses the implications of Right to be Forgotten legislation for SEOs.
The time-consuming and labor-intensive process of building a Google disavow file is now simplified with the release of a free crowdsourced disavow files database developed by Bruce Clay, Inc. “We had a very real need as analysts to be able to simplify and speed up the process of doing link audits. It made sense, in a lot of ways, to share data, especially when you’re dealing with the same types of link farms, the same types of websites that scrape, and show up in a lot of our clients’ backlink profiles. Being able to share the data across our clients was a real need we had to help us do a better job and gather the data we had access to,” says Bruce Clay, Inc. SEO manager Robert Ramirez in this episode. Hear about the tools and reports of the free tool built to serve the SEO industry on a fresh new episode of SEM Synergy.
Enjoy a future-looking conversation between friends as Duane Forrester, Sr. Product Marketing Manager of the Bing Ecosystem, visits Bruce Clay in our Simi Valley, CA, studio. Duane and Bruce get to talking about where technology is taking us and where search is headed. Duane has a sharp vision for the next game-changing technologies. Digital assistants, telematics, wearables and augmented reality all make an appearance on the show. If the last decade heralded the year of mobile, what can marketers do to get in front of whats next? Take a listen.
To disavow or not to disavow? Learn how to leverage disavow files. Bruce Clay talks about criteria for and benefits of disavowing links. Later in the show, listen in to a roundtable discussion on Googles move to rebrand Google Webmaster Tools as Google Search Console.
Tune in to hear the latest SEO buzz, including the so-called Phantom Update Google ranking fluctuations occurring between April 27 and May 3 that digital marketers are correlating with low-quality content, yet remain unconfirmed by Google. And for the paid search crowd, there's an in-depth discussion of innovations coming out of the 2015 AdWords Performance Summit that simplify the day-to-day work of an SEM and give more fire-power for proving ROI.
The Bruce Clay team discuss Google EU Antitrust Scrutiny and how it affects search marketers; Social Media Aids Nepal Earthquake Relief; Also , we learn about some of the highlights they came back with following their appearance at Pubcon Austin 2015.
Co-Host Virgina Nussey, Content Manager with Bruce Clay sits down with the SEO Manager Rob Ramirez as well as Community Manager Kristi Kellogg and discuss the changes surrounding April 21st "Mobilegeddon" and what it means for your SEO
Paid Search, Twitter, Pinterest and Mobile Usability are on deck as Bruce Clay rounds up his team to discuss thegrowth of paid search, a survey of men versus women when it comes to Google Search, and some points on mobile usability as we count the days to the Google Mobile Friendly Algorithm rollout.
Bruce Clay, Rob Ramirez and Mindy Weinstein discuss video for SEO and Social following the release of the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook friends.
The 7 Worst Things You Can Do In Mobile and how you can get around it. Bruce and the team discuss how to avoid any mistakes while rushing to get your website mobile compliant by April 21st. Plus, we hear aroundtable discussion about the debut of the Apple Smart Watch, and it leads to the question of if building an app is gobd for your mobile strategy. .
Virgina Nussey, Paula Allen, Aaron Landerkin accompany Bruce Clay to announce the release ofSEOToolSet Version 6. They discuss upgrades, free and premium offerings, and more. Some of the teams favorite tools are shared, plus Bruce explains how these tools (such astheSingle Page Analyzer, keyword suggestion, link analysis and domain indexing) are so powerful.
Many webmasters have seen ranking fluctuations due to a recent Google Brand eCommerce Update. Bruce Clay talks with Virginia Nussey, Mindy Weinstein, and Rob Ramirez discuss. Plus, Googles John Mu comments on if Linkbuilding in any way benefits webmasters.
Virginia Nussey discusses Marketing Predictions You Should Prepare for in 2015 with Neil Patel, the co-founder of Crazy Egg, Hello Bar, KISSmetrics and Sprout. Also , Virginia is joined Kristi Kellogg, Paula Allen, and John Alexander to discuss how they were visited by international members of the Bruce Clay team on the State of SEO in Asia.
2015 Annual SEO Industry Predictionsas Bruce Clay, Virginia Nussey and Mindy Weinstein go through the list ofnine predictions by Bruce Clay on mobile, local, video, voice search, and shifts in the Internets dominant players.
Are Google Domains a Good Idea from a SEO perspective, and how this move might be to make Google go head to head with GoDaddy. Plus, we hear about the upcoming SEJ Summit 2015 with Kelsey Jones, the Managing Editor at Search Engine Journal.
What is Content Marketing and Social Media Marketinggoing to be like in 2015? Bruce Clay welcomes Virginia Nussey, Michael Shore and Rob Ramirez to discuss what they see is on the horizon.They look intoGoogle AdWords Editor Version 11and they discuss a blog post by Neil Patel laying10 Marketing Predictions You Should Prepare for in 2015.
Julie Joyce, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results. Plus we learn about some Link Building Strategies withEric Ward, a link marketing specialist with a reputation as Link Moses, who joins Virginia to talk about link building.
Virginia speaks wth in-house SEO consultan Jessica Bowman.Jessica shares creative ways to generate organization-wide excitement about SEO initiatives, signals to recognize when enthusiasm is fading, and ways to return to the dreamy honeymoon phase where spirits are high and SEO has a foothold. Also Virginia discusses In-House SEO Strategy withinternet entrepreneur and advisor Tony Adam.
Bruce, Virginia, Rob and Mindy discuss how will the role of mobile optimization be changed in 2015, when it comes to responsive designandGoogle embracing dynamic content. The Bruce Clay team also look what challenges Google might encounter against search engines,such aschanges like the Firefox support of Yahoo, and how they will play a role in changing market share and how will that could impact the paid search market.
Google has rewritten their My Business guidelines, Bruce explains with Rob and Virginia how he calls this move evolutionary and that itbenefits Google withthe results of their local directory listings. Also, Virginia discusseshow large, multi-location brands found that their traffic dropped after Google released its Pigeon algorithm which he wrote about in a Search Engine Land article entitledWhy Did Googles Pigeon Poop All Over Big Local Brands?
Bruce, Virginia and Rob Ramirez discuss search news from over the Thanksgiving holidays Google shuffled search rankings thanks to another updated rollout of Google Penguin Plus, Virginia speaks with CEO and co-founder of DragonSearchandSocial Media Process Master Ric Dragon who offers some tips based on his Ford Motor Company study published in the book from Bruce Clay and Murray NewlandsentitledContent Marketing Strategies for Professionals .
Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, Virginia talks to Heather Lloyd-MaMike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.rtin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy. We first start with a discussion of dealing with ads while browsing on Twitter.
Googles new mobile-friendly testing tool tells you if your site passes or fails the mobile test. The Bruce Clay team puts a couple of websites to the test and they give their conclusions. Plus, they discuss the removal of the Google Local Carousel asGoogle is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. Finally, we learn about some upcoming training sessions which will incorporate more mobile marketing education including implementation, pitfalls, user intent and more.
Is linkbuilding as a strategy dead? Reciprocal links, emailing to try and get links are no longer working or really effective - you need to recognize the evolution whether it is inbound marketing through content - you need to recognize your clients needs and what people are looking for as far as content goes. This episode examines content strategies. The Bruce Clay team use a number of strategies that are worth listening to here. Specific topics, talk to clients about common discussions and issues in their space.
Virginia, Mindy and Bruce look back at the SEO Mosh Pit, a Q&A session where PubCon Vegas 2014 conference attendees got to ask their questions of some of digital marketings best minds and leaders, including Bruce Clay, about his thoughts on theever changing of mobile. They also discuss a recent blog post detailing an All-In-One Mobile SEO and Design Checklist. Eric Enge of Stone Temple Consulting speaks to Virginia about a recent study he posted about on his blog entitled The Great Knowledge Box Showdown. He answrs questions like:How extensive is Googles capability? And what about Siri and Bing/Cortana? How do they stack up?
Virgina and Mindy welcome Rob Ramirez and Kristi Kellogg to catch up on some of the latest search and scoial headlines coming out of SMX East 2014 and Pubcon 2014. They discussed content marketing, social search, blog management and tools for copywriting and content writing. They also discussed the evolution and the idea of re-identifying what search marketers should be called.
Plus they discusshowthe Google Panda 4.1 rollouthas resulted ina significant jump in the presence of answer boxes, and some solutions are offered.
We learn about how Google reps representing theGoogle Partner program answered Google AdWords and Analytics Questions at the Bruce Clay booth at PubCon 2014. Plus a discussion on what goes hot on Google + Also, Google recently announced Structured Snippets, the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user.The Bruce Clay team discussstructured snippets, what they are and how to get them.
Virgina and Mindy welcome Bruce Clay content writer Kristi Kellogg as they lay out their plans for covering SMX East 2014 in New York and PubCon 2014 in Las Vegas. They also discuss a recently penned content marketing book by Bruce Clay entitled Content Marketing Strategies for Professionals shows How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines. They also discuss content marketing strategies while taking your mobile visitors expectations into consideration .
Google has ended its Authorship program and Authorship markup is no longer supported in web search. Given the announcement, Bruce recommends what to do with what he calls useless authorship markup. SERP formatting changes including changes to title tags and characters and the like are also looked at.
Editorial guidelines for including SEO into your content, from writing descriptive headlines to creating an overall formula for building good searchable content. Also, the Bruce Clay team has been called out to participate in the ALS Ice Bucket Challenge.
Talking Web Analytics 2.0: Empowering Customer Centricity, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.with the author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day. The Digital Marketing Evangelist for Google, Avinash Kaushik. Plus, best-selling author Bryan Eisenberg talks about social media and conversion optimization.
Discussion on the risk and rewards of creating JavaScript based content and making it indexable by Google. Bruce, Virginia and Mindy discuss the issues surrounding building websites and rendering them for mobile users, and the tradeoff of building websites with responsive design as opposed to a M-DOT website.
Plus, Virginia welcomes Bruce Clay Inc Director of Software Development Aaron Landerkin and Senior SEO analyst Marianne Robbins to take a techncally advanced look on the Google/ Javascript indexing issue.
Social PR Secrets author Lisa Buyer talks about whats trending in social media marketing and how brands can gain inspiration from sexy TV shows such as the Netflix hit Orange is the New Black or Showtimes television drama Masters of Sex. Plus Bruce, Lisa and Mindy discuss theFacebook Emotion Manipulation Study, andGoogle Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions.
Version 4.0 of the Google Panda algorithm has been released and Bruce, Virginia and Mindy discuss the impact it has made so far on this returning episode of SEM Synergy. They also discuss the leaking of the Google Quality Rating Guide, and Google Removing Author Photos From Search.
SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act which pits Yahoo, Google against U.S. Chamber of Commerce and recap PubCon 2011 Las Vegas.
Discussion on Importance of Site Quality, Not Just Page Quality, and the announcement of Google+ Brand Pages. We also get a PubCon Recap with a SEO-Moonlighting Chiropractor, Planet Chiropractic, President and Founder Michael Dorausch .
Kristy Bolsinger, social business consultant at Ants Eye View and blogger at kristybolsinger.com, discusses how to determine how a business should regulate employees social media use, the challenge of determining ROI from social media, and the process of socializing a product or service beyond the brand. Then Aaron, Jessica and Virginia look at ways to help your Facebook content be visible in the Top News Feed.
Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Googles ulterior motive might be. Bruce, Jessica and Virginia discuss. Julie Joyce, co-founder of link building and social media marketing company Link Fish Media, Link Week columnist at Search Engine Land and blogger at SEO Chicks, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results. Then Aaron, Jessica and Virginia look at the ongoing tech war between the Webs superpowers: Google, Facebook, Amazon and Apple.
Bruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and Michael Terry discuss the continuous overlap between search and social when it comes to the news coming out of Google and Facebook.
Bruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on video content optimization and how to get interviews, as well as how to get buy-in for SEO initiatives.
Bruce looks at when it makes sense to assess a site yourself and when its best to have an agency or consultant evaluate the site. Siddharth Lal, managing director of Bruce Clay India, about SEO best practices in Australia and India. Then Virginia talks to SEOToolSet training attendees at Septembers course in Simi Valley, CA. She talks to Stirling Flynn, director of technology at Living on the Edge; Chase Anderson, marketing analyst at Belcaro Group Inc., and Allison Kulage and Rebecca Huber, president and director of client services at Bare Knuckle Marketing.
Bruce, Jessica and Virginia preview Bruces keynote address at the upcoming Wappow Search and Social conference. Then Marty Weintraub, president of aimClear and author of Killer Facebook Ads, talks shares some practical and tactical advice for advertising on Facebook. Then Aaron, Jessica and Virginia discuss the interplay between social, local and mobile marketing online.
Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing while on location from SMX East 2011. Jessica, Aaron and Virginia examine the Google acquisition of Zagat and what that means for local search, as well as Bing and Twitters renewed partnership and what that means for social search.
SES San Francisco 2011 preview with best-selling author Bryan Eisenberg talking about social media and conversion optimization. Bruce,Susan and Virginia discuss the buzzing social media platform Google+ and coming to terms with the end of online privacy.
MySpace has become a Social Entertainment Destination as Tony Adam, director of online marketing for MySpace, explains; plus local-focused changes to the SERP with Bruce and what that means for businesses and Susan and Jessica continue the conversation about MySpace as they take a look at how it satisfies a very specific niche.
How Google Places Will Rock the Search Industry. Bruce, Susan and Jessica talk about the recent changes that are slowly rolling out by Google in the way of Google Place Search. Plus, Jessica interviews Crosby Noricks, senior social media strategist for Red Door Interactive and creator of the award-winning blog, PR Couture.
Gregg Poulin, general manager at Compete.com tells Virginia about their findings regarding users paid search and natural search preferences as well as holiday predictions. Scott Fowles, an SEO analyst at Bruce Clay, Inc. and an evangelist for conversion rate optimization, talks to Virginia about some tips he has learned that may help a site optimize its conversions.
SEO-ready CMS for websites is so important to use in conjunction with SEO efforts, as we learn from guest Mark Knowles from Pixelsilk. Jessica and Bruce chat about all the great feedback Bruce Clay, Inc. has been receiving on its one-day SEO training at the conferences. Finally, Susan welcomes SEO analyst Scott Fowles, and senior SEO analyst Bradley Leese to discuss recent changes to the Google keyword tool.
SEM Synergy this month showcases some of the popular interviews in the history of the program. From December 2008, Virginia speaks with Matt Cutts, head of Googles Webspam Team. As a major spokesperson for Google within the SEO community, Matt discuses the increasingly important algorithm factors, Web 2.0 technologies that Google is working toward indexing, how purchased links are handled, spam concerns, the dropping value of rankings, and upcoming online trends. Then from July 2009, Virginia sits down with BCI senior SEO analyst Bradley Leese to talk about his research into the differences and correlations between Google’s algorithm update Mayday and infrastructure update Caffeine.
The Bruce Clay team fills us in on their upcoming agenda for the fall conference, including upcoming training sessions and seminars. Virginia talks to Mark Robertson of ReelSEO.com about the going evolution of video optimization and marketing. Virginia also gives her goodbyes as she makes her final appearance on SEM Synergy.
Bruce, Susan and Virginia discuss significant growth surrounding local SEO and how it has been overlooked and how mobile is tied into it. Virginia speaks with Chris Travers of Universal Business Listing about how local search cannot be ignored. Finally, Susan, Michael and Virginia preview their upcoming SEO newsletter which will focus on local search.
Google Instant is a new real time search enhancement that shows results as you type, the Bruce Clay Team examine how much this might threaten SEO. Plus,they examine the Google Video Series and how it is being presented to be viral and flashy.
Bruce, Susan and Virginia discuss with Bing now officially powering Yahoos index, they discuss the question of how the partnership affects users and search engine marketers is pressing. Brent Rangen, owner of Optimize Guyz and the winner of the Small Biz Discovery Contest, then talks to Virginia about his recommendations for small business SEO and his takeaways from SES San Francisco. Finally, Susan, Paula and Virginia discuss Google’s algorithm change which seeks to deliver on a user’s intent to receive multiple results from a single domain.
Bruce, Susan and Virginia start off with International SEO discussion including the debate of utilizing White Hat SEO methodology over buying links. BenHuh of Cheezburger Network talks communities and startups with Virginia, including tailoring content and creating a successful startup like the Cheezburger Network. Finally, Bruce Clay Account Manager Derrick Gross, Kate Gamble from Bruce Clay Austraila and Alessandro Agostini, Managing Director Bruce Clay Europe, continue the International SEO discussion.
Bruce, Susan and Virginia consider how personalization, blended search, changing technology, and increased competition have changed the search marketing industry. Joshua Titsworth, digital marketing specialist at science search engine Innovadex, talks to Virginia about his experience with personal branding and influence generation among the search marketing industry. Maryann, Susan and Virginia round out the show with a look at how failure is a helpful tool in the journey toward success.
Bruce, Susan and Virginia discuss the upcoming SES conference in San Francisco, including the new re-branding and focus of the conference series, and the inclusion of Connected Marketing Week. In-house SEO strategist Jessica Bowman discusses her participation on the BlueGlass LA panel on InHouse Search Engine Optimization. Finally, Virginia, Susan and Maryann discuss Who Wins from the Verizon-Google Legislative Framework for Net Neutrality.
Bruce, Susan and Virginia start off the show by analyzing recent search engine updates as they may affect the SEO industry. Andy Liu, co-founder of BuddyTV and an angel investor, then talks to Virginia at the BlueGlass LA conference. Finally, best practices and search engine guidelines apply to nearly every business and act as the launching platform for ambitious and innovative offerings. So what is an SEO to do when a client scoffs at best practice recommendations? Daerick, Susan and Virginia consider the options.
Susan and Virginia speak with Jessica Lee on her recent Bruce clay blog post on BP, Crisis Communications and Social Media. Neil Patel, co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics, discusses the differences of passion and success, and how they do go hand in hand. Finally, How successful has the Old Spice Viral Video Campaign done for the product and its marketing effort and sales turnaround.
Bruce, Susan and Virginia discuss Facebook Optimization, plus we get an exclusive report on the inaugural BlueGlass LA 2010 from one of the lead organizers Loren Baker, who also runs Search Engine Journal.
Bruce, Susan and Virginia discuss some comments that Google CEO Eric Schmidt made at Guardian Activate Summit 2010 about the future of mobile, personalization, news delivery. Bruce Clay Senior SEO analyst Bradley Leese discusses the effects of websites as a results of the Mayday and Caffeine Updates.
This summer has featured the release of the iPhone 4 and a wave of new Android phones. Bruce examines the mobile marketplace and mobile ad platforms including Google, Apple iAd, the upcoming Windows Phone 7 and the fierce mobile advertising battle likely to come. Mobile technology and marketing specialist Michael Martin then talks to Virginia about the changing mobile market, the options available to consumers and the opportunities opening up for marketers. Jessica, Susan and Virginia then critique a number of popular services which have undergone redesigns recently.
Bruce, Susan and Virginia discuss Bing and blended search results. They highlight the Bing-Yahoo Partnership and Virginia conducts an interview with David Harry about developing a blended search strategy.
Kate Gardiner manages social for the daily PBS television series, The NewsHour. She tell us the story on how The NewsHour brand was remade through social media engagement. Bruce, Susan and Virginia also review what Matt Cutts discussed during his You and A session at SMX Advanced.
Bruce updates listeners on company announcements, including the encore presentation of a Search Marketing Now webinar in which Bruce presents SEO in Large Organizations: Managing Expectations. Brent D. Payne, SEO Director of Tribune Company discusses talk about incentives that encourage content producers to embrace SEO, as well as the constant challenge to evolve along with Internet use, which is currently shifting toward mobile devices and apps, rather than reacting too late. Then Virginia talks to SEO Bradley Leese about how mobile and tablet computing devices, like this weeks demonstration of the iPhone 4 at the Apple Worldwide Developers Conference, continues to the change the way people interact with the Web.
The Bruce Clay team unveils their plans for SMX Advanced 2010 in Seattle, plus they discuss clientele management and customer service, and finally they discuss the potential impact of conversion rate optimzation and how it can affect your SEO rankings.
Concerns among the Webmaster World forums about what is being codenamed as the MayDay update. Webmasters from very clean, very large websites have reported dramatic drops in long tail search traffic. Virginia also speaks with MySpace Senior Online Marketing Manager Tony Adam about his presentation at Search and Social Summit about In-House SEO Strategy.
Bruce, Susan and Virginia have a bone to pick with Facebook, concerned about the diminishing promise of privacy and users ability to control personal data on the service. David Turner, technical lead of Facebook marketing firm Brand Glue, talks to Virginia about Facebook news feed optimization and ways to engage users to become fans on the social network. Then Aaron, Susan and Virginia consider the effect of W3C validation on search engine optimization.
Facebook has also been pushing the boundaries of new and interesting, as last week the network introduced a number of social plugins for developers. Marty Weintraub, president of aimClear Search Marketing, gives listeners a guided tour of the eight new plugins that have the potential to drive engagement and social interaction on a site. Twitter is becoming further integrated into search results, and Bruce, Susan and Virginia start the show by discussing newly released Twitter-based search features.
Alan Bleiweiss, an SEO consultant at HeyDudeWheresMySite.com, then talks to Virginia about the challenge of setting client expectations up front and how an SEO site audit establishes a foundation of understanding and communication so important for any project. The Bruce Clay team take a high-level view of the marketing big picture and discuss the recent launch of the Apple iPad and how it might be worth an SEOs time to consider optimizing their content for the device.
Bruce, Susan and Virginia take a look at the new search user interface Google is rolling out. Tracy Falke, who runs Content, SEO, SEM, and Social for Freestyle Interactive, a UK-based communications agency, then talks to Virginia about how to automate Twitter while maintaining a human touch. Then Virginia, Susan and Daerick Gross explore some of the recent headlines in search and social, including the YouTube Redesign with the inclusion of Community Pages.
Bruce, Virginia and Christopher host the show on location from SES New York 2010. Bruce previews his upcoming webcast with Dr.Ralph Wilson on 10 Most Important Things to Know About SEO in 2010 such as the processing of links and the rise of performance and conversion management. Also, Virginia speaks to Rhea Drysdale of Outspoken Media on her efforts that led to the legal defeat of the SEO trademark.
Celebrating the 100th episode of SEM Synergy, Bruce, Susan and Virginia discuss topics and interact with listeners on SEMPO and their stance on the SEO Trademark issue, video optimization and a preview of SES New York 2010.
Virginia, Susan and East Coast Operations Director Christopher Hart Recap SMX West 2010 plus catch up an update on SEOToolSet Training, plus they look at the Google SEO report card.
Virginia is joined by Allen Landerkin and Paula Allen to recap SES New York 2010, and she discusses issues raised in sessions like social automation and conversion optimization, including over a presentation from Bryan Eisenberg on where he shares 21 secrets of top converting websites. Virginia, Allen and Paula also look back on the Eric Enge interview with Google Senior Engineer Matt Cutts.
Bruce, Susan and Virginia kick things off by considering if and how a social media users sphere of influence should be considered as part of their lifetime customer value. Shannon Poole, who has joined Bruce Clay for business development, talks to Virginia about her social media strategy for developing business, especially at conferences like the upcoming SMX West. Then Susan, Virginia and Bradley examine Internet giant Google’s latest foray into the social space, Google Buzz.
Bruce, Susan and Virginia highlight the new offerings and resources offered by the team at Bruce Clay Australia, including a recent blog post titled Keyword Research: Factors to Consider. Des Odell, director and co-founder of Bruce Clay Australia, jumps in to share lots of news coming out of the office in Sydney. Finally, Bradley, Susan and Virginia then take a closer look at the SEO Factors and Trends Report.
Search engine optimization has entered the mainstream marketing consciousness. With increased awareness comes an increased desire to learn about and take advantage of SEO potential. Bruce, Susan and Virginia consider both of the above means of SEO education.review Bruces recommendations for SEO research and testing. Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year. Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you.
Bruce, Susan and Virginia explore the value of blogging and measures of authority online, plus Lisa Barone, co-founder and chief branding officer of Internet marketing firm Outspoken Media, shares her method for generating blog posts and content for clients.
Links are crucial to the Web economy today, conducting traffic, visibility, and trust to sites and pages. Bruce, Susan and Virginia start by considering link marketing, not only as it contributes to SEO, but also as it fits into overarching marketing goals. Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010. Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO communitys priorities, based on the results of an informal survey on the Bruce Clay blog.
Bruce, Susan and Virginia start off the show by reviewing recent search headlines with far-reaching implications for Internet marketers in the earthquake relief efforts in Haiti and the issues between Google and China. Then Bryan Eisenberg, best-selling author of several books on Internet marketing and number five on Invesp.nets list of the most influential online marketers of 2009, talks to Virginia about his recommendations for Internet marketing in the new year. Finally, Susan, Virginia and SEO analyst Maryann Robbins take a look at ways to brainstorm new content ideas as well as ways to identify content holes on a site.
With Bruce presenting SEOToolSet Training this week, Susan, Virginia and Bradley host a show focused on speed on the Web. Tamar Weinberg, a writer and consultant specializing in social media marketing, then talks to Virginia about her book The New Community Rules: Marketing on the Social Web. Finally, Susan and Bradley join Virginia in exploring the contents of The New Community Rules, focusing in on the appendix The Ultimate Social Media Etiquette Handbook.
Bruce gives a sneak peak of his 2010 predictions. Bruce expects to see the online sector leading the way to economic recovery in March. Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.
Jim Hedger, WebmasterRadio blogger and host of the show Webcology, then joins Virginia to look at the year in search. Mobile’s big break, emerging search deals, and new features at Google all make the cut of top topics of 2009. Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009.
Bruce, Susan and Virginia discuss Personalization and Real Time Search, plus David Harry aka TheGypsy from the Huomah SEO Blog discusses some research he has conducted regarding the latest news about Googles announced changes to how personalized search is being used.
Pay per click advertising is on topic as Bruce reviews recent PPC news and updates. Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns. Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click.
Bruce expresses concern over how Ask.com identifies an expert. What qualifications must be met by experts? How can webmasters and SEOs optimize their odds of being considered expert? Ask.com President Doug Leeds then joins the program to answer those very questions and to explore the need for evolving technology in the question and answer space.
Bruce, Susan and Virginia consider the effect and efficiency of in-stream Twitter advertising. Internet marketer Michael Gray then talks to Virginia about recommendations for marketing on Twitter. Virginia, Susan and guest co-host Michael Terry share some tips and statistics to optimize content distribution on the microblogging platform.
Susan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms. Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events.
Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature.
Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content.
Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization.
Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years?
Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company.
Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.
Virginia interviews conference speaker and president of paid search management platform ClickEquations, Craig Danuloff, and conference interviewer extraordinaire Mike McDonald of WebProNews.
Susan, Derek and Virginia discuss SEO Best Practices and what value you can get for them. Plus, Bruce Clay Eastern Region Operations Director Christopher Hart fills us in SEO ToolSet Training dates and previews SMX East 2009.
Discussing Hyperlocal Content with Ben Saren, CEO of local review and recommendation site CitySquares, and Internet strategist Martin Canchola, who join Virginia to talk about how businesses can optimize their hyperlocal presence.
Bruce, Susan and Virginia discuss other applications for the SEO Hierarchy of Needs, including how it can be adapted to individual tactics as well as other Internet marketing disciplines.
Bruce discusses his experience at the digital marketing event AdTech Chicago 2009 with Susan and Virginia.
Then, Dr. Ralph Wilson talks to Virginia about holistic online marketing, small business e-commerce marketing, the challenges of PayPal, as well as his recommendations for e-commerce marketing for the holidays.
Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field.
Virginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure.
David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays.
Bruce explains some of what was discussed at the Advanced SEO Roundtable at SES San Jose 2009. Virginia considers some of the most popular live blog posts on the Bruce Clay blog, including The Death of Last Click Attribution.
Plus, Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show.
On Location from SES San Jose 2009, Virginia interviews Mark Knowles and of SEM Content Management System Pixelsilk about some new annoucement made at the tradeshow on the launch of Partner Portal, which is designed to meet the needs of web development companies and marketing agencies – or any group that needs to manage multiple sites from one control panel.
Next Reid Wakfield of Century Interactive (providers of Call Measurement, Click Measurement & Audiotext services) discusses their current marketing campaign, StupidSEM.com
Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team.
With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising.
Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office.
Bruce, Virginia and Susan discussion Submission and Paid Inclusion, plus Virginia interviews Amy Figliuolo, Vice President of Sales for Internet Search Marketing company Position Technologies.
Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners.
Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists.
Bruce, Susan and Virginia review Microsoft’s new Search Engine Bing based on it early traffic.
Bruce, Susan and Virginia discuss Paid Search Advertising and the Findability Formula, plus Virginia interviews nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking Heather Lutze.
Semantic Search Technology is on topic as Bruce, Susan and Virginia discuss Ask’s clear commitment to the advancement of search, and what the engine could do to better support the SEO and webmaster communities.
Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon.
A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future.
Data Visualization Needs and Benefits, plus the Bruce Clay team discusses the products introduced by Google at their semi-annual Searchology event.
Learn Link Building Tactics and Best Practices and how vital link building is to an Internet marketing campaign.
Bruce, Susan and Virginia discusses Google, and how it has shown a unique ability to continually rise against new market challengers.
Bruce and Susan discuss the Search Engine Optimization All-In-One For Dummies book, and a SEO ToolSet Training Update with Christopher Hart
Bruce, Robert and Virginia look at economic trends, and Virginia speaks with Tim Kendall, director of monetization at Facebook.
Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft.
Danny Sullivan tells us about bringing SMX to the upcoming ad:Tech Conference in San Francisco.
Branding and the Vince Algorithm Change plus how establishing trust, authority and quality is vital on the Web. Also, Jayme Westervelt of Simply Optimized then talks to Virginia about ranking shifts she saw among her clients over the last few months.
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Vanessa Fox explains how the canonical tag benefits search engines, webmasters and users.
Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search.
Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org.
Discover ways of collecting user demographics, plus Scott Skurnick, director of SEO and user insight at Edmunds.com
Online Retail Sales and Halo Media , and considerations of ecommerce sales, plus how to gain control of ecommerce, sales and buying cycles, plus an interview with Gregg Banse, President of 7th Pixel.
Virginia has an extended interview with Matt Cutts, head of the Google Webspam Team, on subjects like important algorithm factors, Web 2.0 technologies that Google is working toward indexing, how purchased links are handled, spam concerns, the dropping value of rankings, and upcoming online trends for 2009.
SEO Tools that can help gather data and get tasks done with maximum efficiency, and Bruce, Susan and Virginia look at the evolving attitude toward tools and how they can help, plus Bruce Clay Inc IT Manager Aaron Landerkin joins the show to talk about the newest features and additions to the SEOToolSet..
Devaluation of Ranking as the prime metric for SEO, and the role of engagement objects on rankings going forward, plus an interview with Web designer and marketer Matthew Inman on creating engaging Web content.
Bruce gives his 2009 Search Engine Marketing Predictions, plus Barry Schwartz, editor of Search Engine Roundtable, news editor of Search Engine Land and CEO of RustyBrick looks back at the big search stories of 2008.
Jon Kelly, president of SureHits, talks about managing PPC bids and the challenges faced by large companies, plus Bruce, Susan and Virginia discuss a recent FCC ruling to open the unused frequencies between television channels for use as a national broadband network.
Maps, social media and the fate of Yahoo with Sage Lewis, Web marketing blogger and founder of Internet marketing company SageRock.com, followed by a roundtable discussion on Maps Local Listing, plus Susan Esparza and Scott Polk recall the highlights and takeaways from Pubcon 2008.
Discussing Improving Online Business Conversions, plus steps into improving conversions such as optimizing landing pages, and guest Lauren Vacarello discusses how you can turn traffic into conversions.
Susan, Michael and Virginia talk about the European market. Virginia then talks with Motoko Hunt, founder and Japanese search marketing strategist of AJPR. Motoko talks about search engines in Japan as well as trends and things that beginners tend to do when entering into the Japanese marketplace. The trio then return to discuss language issues when marketing in another country.
A discussion of business strategy and search marketing with Susan, Michael and Virginia , plus Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space.
Learn how widgets can help your business, plus Patrick Sexton of We Build Pages talks about creating a cross platform widget strategy and the best ways to go about branding widgets, and finally a discussion on the downside of widgets.
Scott Polk and Virginia Nussey sit down to talk about what they learned from the conference including the Google Monopoly and personalized search. Brent D. Payne, SEO specialist and manager for Tribune Interactive, talks about the Big Watah grassroots campaign and some of the lessons he took away from SMX East.
SMX East 2008 Highlights including interviews with Cindy Krum, of Blue Moon Works on how to optimize for mobile search, Eric Lander of Search Engine Journal and ADP/BZ Results who looks at enhanced listings and Kate Morris of RateGenius.com discusses white hat secrets and contractual issues in SEM campaigns.
Giving Social Media Dos and Donts as organic SEO and social media specialist Martin Bowling gives his suggestions on social media, then Susan, Michael and Virginia talk about some of the social media donts. Martin explains his findings on Google Suggest and how the feature can harm online reputations by bringing up negative query suggestions. Some of the donts include Don’t ignore or avoid social media. Don’t fake it or leave your profile bare. Don’t try to control the conversation. Finally, Don’t be obvious in your self promotion.
Behavioral targeting and how the technology is changing the search industry as we know it, plus how behavioral search may decrease the importance of rankings as the prime metric of successful SEO campaigns, plus Virginia interviews Debby Richman, senior vice president at Collarity.
SES VP and Global Content Director Kevin Ryan tells us about creating the Orion Panels for SES and how the Orion panels cover high level strategies, plus a discussion on the difference between strategy and tactics and finally a discussion on net neutrality.
Google Chrome raises concerns over Privacy & Search Engine Bias, and Bruce and Susan take a look at how browsers default settings and history storing can impact searcher behavior and affect marketers SEO efforts. Virginia talks to Vanessa Fox, best known for her role in developing Google Webmaster Central and expanding the Google Webmaster Guidelines, about what developers need to remember about Google’s new Flash crawling ability, as well as her thoughts about redirecting the black hat/white hat debate. She also explains what she’s doing to help coordinate developer sessions at SMX East.
Susan and Virginia talk about what individuals and companies alike should be doing to manage their online reputation, like using social media, plus David Snyder, Search Specialist at JRDunn.com and co founder of Search and Social discusses where companies should focus their visibility efforts and how to monitor your reputation online.
Susan and Virginia give some suggestions for ways to direct search engine bots on your site, plus Live Search Webmaster Center Program Manager Jeremiah Andrick discusses the improved functionality of the recent Webmaster Tools update and explains how by supporting the online publishing community Live Search is helping the end user gain access to the best content available.
Bruce and Robert take a look at the subject of the SES San Jose panel which Bruce will be speaking on called Black Hat, White Hat: Playing Dirty with SEO, plus Bruce talks to Kevin Ryan, the VP and global content director of Search Engine Strategies and Search Engine Watch about his goals and direction for the show.
Attending SEO Training courses like Training seminars, remote training, and on site training and how Internet marketers can stay up to date with new technologies and search engine guidelines.
SEM Synergy takes a look at Internet marketing from the overall project view. From the important first steps of the site review process to account management to the coordination of the SEO and PPC campaigns, there’s a lot to look at when it comes to integrating all search marketing efforts. Virginia then talks to Bruce Clay, Inc. Account Manager Daerick Gross about project management over the life of a search marketing campaign
The SEO copywriting process and keyword research as Bruce, Robert and Susan look at tips and procedures to keep in mind when researching keywords, plus Virginia speaks with search marketing blogger Carolyn Shelby about a number of suggestions for where to find fresh content ideas and how to create optimized page copy and press releases.
Discussing the Robots Exclusion Protocol as Bruce, Robert and Susan look at Vanessa Foxs article Managing Robots Access To Your Website for an in depth understanding of the various commands available for robot management. Also Virginia speaks with Jonathan Dingman, author of Google Inside, for a look at recent developments of Google and, another of Jonathan’s topics of interest, WordPress.
Bruce, Robert and Susan discuss Google’s ability to crawl and index text in Flash files, the newly launched Google Affiliate Network, and Matt Cutts’s announcement about how the search engine uses the data it collects to fight spam. Also, Matt McGee, creator and author of Small Business Search Marketing, talks to Virginia about how his blog has helped him gain feedback and insight into a new book he wrote about the rock band U2. Finally, Susan and Virginia offer some things to keep in mind when optimizing for local search.
Discussing link building best practices plus keeping in mind proper decorum when searching for linking opportunities, plus Virginia talks to two members of Bruce Clay Japan, Inc. about the Asian demand for SEO and SEM services. Harry Miyamachi, CEO, and Yoshi Akari, Strategic Planner, discuss the trade between and online transactions within Asian countries including China, Japan, Korea and India.
The copyrighted content issue has come up again where bloggers or site owners might have to pay to use certain content, plus Bruce Clay Senior SEM Analyst Nick Guastella provides his analysis on the non exclusive agreement between Yahoo and Google and a discussion on avoiding duplicate content
Virginia, Robert and Bruce look to Matt Cutts’s post on Improved SEO Documentation Galore! to see what definitions and guidelines Google has updated, including robots.txt and nofollow documentation, along with further-clarified quality guidelines and the definition of a doorway page. They also talk about the recently passed Unfair Commercial Practices Directive in the UK and the fact that Google search results no longer offer the “watch video” feature. Bruce also interviews one of the newest members of Bruce Clay, Inc., Chris Hart, Director, Eastern Region Operations.
The Advanced SEO going Blackhat Debate stirred up in several session of SMX Advanced 2008, plus Jeremiah Andrick, Program Manager of Live Search Webmaster Center talks about the Robots Exclusion Protocol, the Microsoft 404 Toolkit and what webmasters can find in Live Search Webmaster Center.
Michael Gray of Graywolf on SEOs and their use of social media, and he offers examples on how SEOs need to use social media better, plus Microsoft SEO architect Derrick Wheeler discusses how he helps SEOs with formats, redirects, publishing skills, content management and much more.
Siloing and PageRank sculpting have seen some controversial debate, so Bruce and Robert discuss the site architecture technique, plus an SMX Advanced preview as Susan talks with SMX conference chair Danny Sullivan
From conversion data to keyword selection, PPC campaigns should work together with SEO campaigns. Bruce, Robert and Susan give away some of their tricks to avoiding nonconverting clicks and choosing the words that bring your company into the users line of sight. Bruce explains what he sees as the conversion challenges of PPC, from branding to bidding. Bruce talks to Dr. Ralph Wilson about his latest book on landing page optimization, the third edition of How to Develop a Landing Page. In a special report to SEM Synergy, Bruce Clay, Inc. IT Manager Aaron Landerkin gives Bruce and the audience a rundown of the Omniture training he recently attended.
Bruce Clay IT Manager Aaron Landerkin discusses the role of IT at an SEO/SEM company and the unique challenges IT must meet in the marketing industry, from updating and managing tools and programming projects, checking the status of internal networks and servers, and creating custom tools and reports for analysts and clients.
Bruce, Robert and Susan talk about the Morgan Stanley released report on Internet trends, that social sites have reached a 16 percent share of global online time. Also, Robert speaks with Adam Audette of AudetteMedia and moderator of the Internet marketing discussion list, LED Digest about the value of email discussion lists, the relevance of email marketing, and common mistakes companies make in their email marketing campaigns.
With a New Alexa Traffic Ranking system is launched, we discuss its relevance to the industry, plus will the recession cause advertisers to move online for its high accountability, plus an eMetrics Summit preview
Bruce speaks to Jim Sterne, founding president of the Web Analytics Association on how Web Analytics can help your site, the metrics tools available to webmasters, and previews the upcoming eMetrics Summit.
Bruce Clay premieres his new radio show with how Google has been dominating the news with the dancing SERPs of the Dewey update, its intent to sell off Performics , and their domination of online advertising with the DoubleClick acquisition.