EsyCommerce: E-commerce For The Big Brands Of Tomorrow: Recent Episodes
EsyCommerce
EsyCommerce launches its Podcast. We are an e-commerce enablement company. Essentially we help brands sell online! The purpose of this podcast is to share our experiences about retail commerce, online branding and digital transformation of manufacturers and brands.
Discover @Google Gemini's multimodal capabilities, its potential applications, and the staged demo scrutiny. Dive into the evolving AI landscape, with insights on why Google introduced Gemini and how it compares to competitors like @amazonwebservices @Apple @meta.Watch for a concise breakdown of the AI battleground and the future of technology! 🚀 #AI #Gemini #ChatGPT #GoogleGemini TIMESTAMPS:0:00 Overview0:39 Introduction1:01 What exactly is Gemini2:12 Gemini variations3:03 Gemini's Multimodality3:52 Fake demo?4:15 Gemini Helping in research5:04 Gemini understanding Audio6:33 Gemini Helping students7:17 Gemini with a personalized interface8:30 The reality/unveiling of the desperate move10:58 Is chatGPT at risk?11:20 Competitors12:20 Conclusion
Why was Sam Altman Fired from OpenAI and why did Microsoft (almost) hire the entire team of OpenAI?Well, despite the immense drama surrounding the firing and rehiring of Sam Altman and his entire team's potential exit from OpenAI right into the caring embrace of Microsoft, there is not much clarity on the REAL reason behind the nail-biting weekend-long fiasco...unless you look at the subtle cues.Location: EsyCommerce HQ, Mumbai (esycommerce.com)Host: Kshitij Patil | https://www.linkedin.com/in/kshitijpatilProduction: Aditya KadamContact: kshitij@esycommerce.comWhatsApp: (+91) 865-22-333-99https://www.linkedin.com/company/esycommerce/TIMESTAMPS0:00 Introduction01:35 OpenAI fires Sam Altman04:21 Satya Nadella vs Microsoft Investors04:32 Greg Brockman Quits!04:59 Brad Lightcap's memo05:27 Investors support Sam Altman06:32 Sam joins Microsoft?07:03 Emmett Shear hired as CEO 07:32 Revolt of OpenAI employees08:10 Ilya Sutskever regrets his actions 09:26 OpenAI hires back Sam Altman09:56 3 Conspiracy theories14:49 The 'Satya' of who REALLY won
Discover the incredible impact of Artificial Intelligence in the banking and finance sector! Join us as we delve into innovative AI technologies from JP Morgan's Contract Intelligence to PayPal's Fraud Detection and Capital One's ENO. These cutting-edge advancements are changing the game and enhancing efficiency. Find out how AI is transforming the financial world. Don't forget to like, subscribe, and share your thoughts in the comments below. Stay connected with EsyData for more tech insights!Location: EsyCommerce HQ, Mumbai (esycommerce.com)Host: Kshitij Patil | https://www.linkedin.com/in/kshitijpatilProduction: Aditya KadamContact: kshitij@esycommerce.comWhatsApp: (+91) 865-22-333-99https://www.linkedin.com/company/esycommerce/CHAPTERS0:00 Introduction 01:04 JP Morgan- COiN02:24 How does COiN work04:14 PayPal- Fraud Detection 06:03 Graph Analysis for Fraud Detection 09:00 Capital One chatbot- ENO10:30 How was ENO trained12:11 Final Thoughts
CHAPTERS0:00 Introduction 1:31 The concept of Artificial Neuron3:24 Practice made neuron perfect4:55 The Turing test6:24 First artificial neural network8:25 The Checkers game9:12 The Perceptron10:35 The AI Winter11:27 Renaissance in 198612:44 The day a computer won 14:17 The ImageNet 200915:49 Hike in the field 16:48 Are machines really thinking18:58 Outro
In our last Episode, we started a discussion about the practicalities of starting an e-commerce brand whilst covering Documentation, Warehousing, Product Cataloguing, Photography & Pricing. Today, we will be looking at factors like Store Design & Enhanced Brand Content on Amazon, Practicing Demo Orders and Repeating the process in the right way. :
Store Design & EBC/A+: In order to call yourself a “Brand” legally, you need to have something called a registered trademark. Now, we will be covering this topic in detail in the future, but till then, all you need to know is, you need to be able to use this mark on your logo ®. Having the ® on your logo means that you and only you have the right to use it, and its use by anybody else without your permission is illegal. This is essentially done as a brand protection exercise. In Amazon, you have the option to apply for something called A+ listing or EBC (Enhanced Brand Content) and Store Design. The EBC is basically an extension of the product information page where you get a certain freedom to design it in order to accentuate your brand as well as your product. You also get to design your own Brand Store on Amazon with pretty decent freedom to place banners and product links as per your brand’s style guide. As you can see the point of this feature is to make sure that brands stand out from the crowd. As for brands, price is the last concern. They want their customers to trust them after understanding them and the VALUE of their product. (more links in the description)
Demo Practice Order: Next up is Practicing a Demonstration. To be honest, we have never needed to do this with the client since the handholding we do is quite enough for them to simply launch away. But for all the DIY enthusiasts out there, I highly recommend that you fulfil a couple of shipments for your friends and family in order for you to iron out the kinks. This also gives them an opportunity to review your product. These reviews and ratings go a long way on platforms like Amazon and even more so on your own website since trust is the biggest obstacle for online brand stores that aren’t marketplaces.
Advertising: I have not once seen a client not say that they need advertising to grow online. I honestly never understood that outlook. Maybe it’s the internet’s mistake that it gives the illusion that almost everything there is free. It’s not. If you’re not paying, you’re the product. But that’s a conversation for another video. The simple premise of the need for advertising is this: When you buy a set up a store, you pay more for the store facing the street, and less for the one nestled inside a building away from the eyes of passers-by. It may even be a bit larger in size. But why do you pay such a hefty price for essentially the same deliverables? The answer is Advertising. When you face the streets and show off your existence to the crowds, the chances of you making a sale go up dramatically. It is impractical to expect people to buy from a store they don’t know exists, let alone the one they cannot see. Similarly, just because you set up shop online does not make you remotely special in the ever crowding global market. Unless you let people know of your existence by the means of advertising, you are not going anywhere.
Manage Sale, Customer Response: Let’s say your hybrid mix of some offline and some online advertising worked, and you got your first sale. And second, and third and so on. That’s good. Hold on to it. Now you need to focus on one thing and one thing only: Customer Delight. Try to get good reviews and ratings, send your products to a couple of influencers and hope they chime in on social media. Try and create a conversation around the needs your products satisfies.
Repeat!: Yup. That’s pretty much it. Well, at least most of it. Yes, of course there are so many other nitty-gritty that need to be addressed. But it’s like one of those things that you CAN learn as you move along.
E-COMMERCE CONSULTATION: http://www.esycommerce.com/#contact
LOCATION COURTESY: TASA Studio ( http://www.tasadesigns.in )
INTRO MUSIC: Cradles by Sub Urban ( https://www.youtube.com/watch?v=KBtk5... )
In our last episode, we talked about the fundamental expectations while launching your brand into the e-commerce space. Today I am going to take you a little deeper into the specifics of online selling.
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DOCUMENTS: Here are the basic documents that you would require to either register with a marketplace or integrating a payment gateway on your website. A Registered Trademark Certificate isn’t compulsory as such, but it is EXTREMELY crucial for brand building as you get access to Amazon’s Store Design and EBC/A+ functionalities. More on that in a bit.
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WAREHOUSING (Space, Manpower & Packaging): Since you will initiate your operations by shipping from your facility for almost all the platforms, make sure that your warehouse is well ventilated, managed and staffed along with basic hardware like a Computer, Thermal Printer, two Internet connections and UPS power back up. You will also need to order packaging material and allied stationery like corrugated boxes, cartons, bubble wrap and cello tapes. You will also need to order the boxes and tapes from the marketplaces as they need to have the marketplace branding on them.
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PRODUCT CATALOGUING: While your warehouse preps up, you have to do the basic product cataloguing at your end. This means simply making a list of all of your products in an excel sheet with details like its name, colour, sizes, prices, and other specifications like barcodes. Try to have unique SKU codes for your products if not barcodes, but I would insist you get all of your products barcoded as it would be extremely helpful to manage your stocks across all platforms.
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PHOTOGRAPHY (Product & Lifestyle): Now you’ll be needing two types of photographs: products shots and lifestyle or creative shots. Product shots are to be done with models for apparel and accessories categories while others are without models on a plain white background with at least 4 angles: front, back, side and detail. Creative shot and lifestyle shots look somewhat like this. They have models using the products and also have products in creative background settings. I see a lot of people cheap out on photography. Don’t. Most brand owners do not realise that your customers can not experience your product in their hands now. A good picture, and in some cases, videos is the ONLY way your product can appeal to your audience. And if you cheap out here, you can say goodbye to your online domination.
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PRICING: While your teams are getting the cataloguing and photography done, you now have to take a paper, pencil and calculator and crunch some numbers. You have to figure out your Maximum Selling Price, Effective Selling Price, Discounts and Promotions after accounting for factors like Marketplace or Payment Gateway commission, delivery, storage and advertising. You can find Amazon’s commission structure on the link in the description. You can put in your product details there and get a rough estimate of the final payout. That’s all for now. In the next episode, we’ll talk about Store Design & EBC/A+, Advertising and much more.
There is clearly only one type of winner in E-commerce in the long run. Which side do you want to be on? How do you get there? It starts right here, with the basics while you try to know how ready you really are to start selling online. Don't worry, we're got your back.
ECOMMERCE CONSULTATION: http://www.esycommerce.com/#contact
INTRO MUSIC: Cradles by Sub Urban ( https://www.youtube.com/watch?v=KBtk5... )
LOCATION COURTESY: TASA Studio ( http://www.tasadesigns.in )
The Corona Virus Pandemic wiped away almost all business opportunity but spared the FMCG sector in its own way. But is this an opportunity to be grabbed or a trough to be wary of?
E-COMMERCE CONSULTATION: http://www.esycommerce.com/#contact
INTRO MUSIC: Cradles by Sub Urban ( https://www.youtube.com/watch?v=KBtk5... )
LOCATION COURTESY: TASA Studio ( http://www.tasadesigns.in )
Reliance India just launched JioMart on the heels of a fresh investment by Facebook for a 10% stake. Will JioMart be able to gobble up the complicated food delivery marketplace with wafer-thin margins, something that startups like Grofers, Big Basket and Swiggy have been struggling with? Â Â
INTRO MUSIC: Cradles by Sub Urban ( https://www.youtube.com/watch?v=KBtk5... ) Â
LOCATION COURTESY: TASA Studio ( http://www.tasadesigns.in )
The Indian Luxury Market is supposed to grow at 10-15% till the year 2022. That's double the global average. But with such promising figures of past projections, will it survive the hit from the Corona Virus Pandemic?
GUEST: Mr. Jainesh Shah ( https://www.linkedin.com/in/jaineshshah )
SOURCES:
Business Insider: https://www.businessinsider.in/retail...
Brand Equity: https://brandequity.economictimes.ind...
MUSIC: Cradles by Sub Urban ( https://www.youtube.com/watch?v=KBtk5... )
LOCATION: TASA Studio ( http://www.tasadesigns.in/ )
THUMBNAIL: Time ( https://api.time.com/wp-content/uploa... )
If we are to look at any past economic lockdowns due to viral outbreaks, it is quite clear that it takes an entire quarter for the market to recover into Business As Usual. But all of those outbreaks were limited in its geographical footprint and hence affected a limited number of cities and countries.
This time, it’s different.
EsyCommerce launches its Anchor Podcast. We are an e-commerce enablement company. Essentially we help brands sell online! The purpose of this podcast is to share our experiences about retail commerce, online branding and digital transformation of manufacturers and brands.