#dogoodwork: Recent Episodes

Raul Hernandez Ochoa

dogoodwork is not a label but a way of living.

It is the constant and diligent effort to achieve a new level of excellence in one’s own life.

It is the hidden inner beauty behind the struggle to achieve excellence.

It is not perfect but imperfect.

It is the effort, discipline and focus that often goes unnoticed.

The goal of this podcast is to highlight that drive.

The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.

We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.

Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.

Do Good Work,

Raul

Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer!

Who’s The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

Episode Highlights

Impact of AI on SEO and creative industries.
Adapting business strategies to leverage AI in SEO.
The importance of distinguishing AI-generated content from human-written content.
Using AI to generate topics and outlines for content creation.
The limitations of AI in providing accurate search volume data.
The future role of AI in SEO and adapting to its development.
Current relevance of SEO in the context of AI-driven search engines.
Strategies for incorporating SEO into growth plans and content strategies.
Importance of backlinking in SEO and how to approach it.
The overall effectiveness of SEO across various industries.
SEO as an evergreen strategy and its role in conversion rate optimization.

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Brandon Leibowitz
https://seooptimizers.com/
https://www.youtube.com/c/BrandonLeibowitz/videos
https://www.linkedin.com/in/brandonleibowitz/
https://www.instagram.com/leibowitzbrandon/
https://www.facebook.com/BrandonLeibs
https://twitter.com/brandonleibs
https://www.pinterest.com/leibowitzbrandon/

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Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency owners to achieve their goals, whether they aim for significant scaling or improving their quality of life. The episode also explores the changing landscape of sales and business development, advocating for a balanced approach that prioritizes relationship building and targeted outreach over mass communication. Dan's insights offer a fresh perspective on success, emphasizing personalization, intentionality, and the long-term building of one's agency.

Who’s The Guest? Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies. He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale.

Episode Highlights

Deep Dives and New Perspectives with Recurring Guests
Redefining Success Beyond Revenue: A Fresh Approach
Unpacking the Stages of Agency Growth and Health
Navigating from Glorified Freelancer to Unfettered Agency
The Importance of Sales as a Habit for Agency Growth
Leveraging AI and Personalization in Outreach
Looking Ahead: Excitement and New Beginnings

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Dan Englander
dan@salesschema.com
https://www.salesschema.com/

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Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling.

The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He discusses the problem of marketers overvaluing their contribution to the process without acknowledging the other critical components.

Who’s The Guest? Jason Hornung is the founder and Creative Director at JH Media LLC. His proprietary methods for ad creation, audience selection, and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR. He is known as the “guru to the gurus” because he’s the mastermind behind hugely profitable campaigns for marketing legends such as Mike Dillard, Frank Kern, Ryan Deiss, Neil Patel, Grace Lever, Sam Ovens, and more!

Episode Highlights

The significance of learning and evolving in the advertising industry.
The challenges of consistently updating and reviving offers in the market and Jason elaborates on the common mistake of changing offers too frequently based on insufficient data.
The importance of understanding the entire process of making an offer work, and how many people don't comprehend the different components that contribute to successfully executing a business model.
The necessity of spending a sufficient amount to test an offer while also making intelligent decisions based on the actual performance data gathered through testing.
The creation of intellectual property (IP) from agency work and Jason shares his insights on the importance of developing real expertise before positioning oneself as a guru or thought leader.
Tracking and data accuracy issues.

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Jason Hornung
https://academyofadvertising.com/
https://jasonhornung.com/

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Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our experiences do not define our worth or capabilities.

Who’s The Guest? Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses that need them. Driven by his passion for helping other entrepreneurs, Mike launched a coaching program in 2020 that focuses on product development, pricing, sales, and marketing. He has gained a reputation for using lean marketing to help his clients make more money.

Episode Highlights

Mike Moll is the founder of Market Me, a consulting firm focused on assisting entrepreneurs and business owners.
His primary motivation stems from his passion for helping other entrepreneurs by building systems that set them up for success.
In 2020, Mike launched a coaching program that focuses on product development, pricing, sales, and marketing.
He has gained recognition for his expertise in lean marketing, helping clients make more money.
Mike transitioned from being an agency owner to a solopreneur sales coach.
The interview highlights his journey as an entrepreneur and his shift in career focus.
Market Me offers valuable services to entrepreneurs and business owners looking to improve their strategies.
Mike's coaching program aims to empower entrepreneurs with essential skills for growth and success.
His innovative marketing approach has set him apart in the competitive coaching industry.
The interview showcases Mike's dedication to supporting the entrepreneurial community and fostering growth.

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoahttps://dogoodwork.io/
Connect with Mike Moll
Website: www.mikemoll.co
Instagram: https://www.instagram.com/themikemoll/
Youtube: https://www.youtube.com/channel/UCZB3weeqktVNPhGDJa4Slbw
Linkedin: https://www.linkedin.com/in/themikemoll

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Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses.

Who’s The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency for education based businesses. Aaron has over 20 years of experience and has helped generate over a billion in online sales. He currently sits on the Traffic And Conversions Agency Advisor Committee, is a faculty member of Digital Marketer, and hosts the Podcast: Sales Velocity.

Episode Highlights

How Aaron helps his clients dominate their industry and how he continually evolves his practices to achieve this goal
The wide variety of clients they have at present and how his team applies their skills to help clients find their target audience
Their process of onboarding a new client and how they manage expectations for long-term growth
The need for clients to reinvest their profits into the business for the first 12 to 16 months in order to yield exponential returns later on
Benefits of partnering with a fractional CFO and how this leads to a better understanding of their clients' finances
Advantages of having a holistic approach in dealing with clients
Importance of building relationships at scale rather than focusing only on product revenue
The difficulties of pricing their services to match their values while considering the financial capability of their clients

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Aaron Parkinson
https://7milemedia.com/team
https://ky.linkedin.com/in/aaron-parkinson-99044610

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Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are up-to-date with market trends. Additionally, she acknowledges the significance of personal involvement for business growth and guidance.

Who’s The Guest? Lucia is the founder of The BD School, the first educational platform entirely dedicated to business development. They are on a mission to help BD pros around the world improve their skills and get great results in their jobs.

Episode Highlights

The necessity of being genuine and presenting original thoughts and ideas rather than copying others
The persistence of spam and the importance of working smart over volume
Approach taken by The BD School, starting with extensive research before crafting the first email
How she began The BD School
The challenging time when she considered looking for a traditional job as the stress of running the school became overwhelming
Trust-building and maintaining the quality of the courses
Importance of being practitioners themselves in order to provide quality education
The need to stay updated due to fast-paced business development trends

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Lucia Piseddu
https://www.thebdschool.com/
https://www.linkedin.com/in/iamluciapiseddu/
lucia@thebdschool.com

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Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a successful B2C community model that could work in B2B settings. He argues for a balance between being helpful and pitching a product and stresses the importance of authenticity and trust in fostering customer loyalty.

Who’s The Guest? Derek Weeks, the founder and CMO of Unfair Mindshare, is an award-winning B2B software marketer. He is a four-time CMO and VP Marketing with over 30 years of experience in both Fortune 100 tech companies and venture-backed start-ups. Derek is also the Amazon bestselling author of Unfair Mindshare: A CMO’s guide to community-led marketing in a product-led world. Derek joins us from Bethesda, Maryland where you can find him rooting for the Ravens, smoking meat, or driving his kids to football and ballet practice.

Episode Highlights

The premise of Derek’s book, which promotes the idea of running more marketing teams, integrating them with demand gen and brand programs
The benefits of building a community including gaining extensive knowledge about the market and the behaviors and personas of people
An example of how to integrate community led marketing with brand and demand gen activities
The importance of running authentic Community Led Marketing (CLM)
The balance between automated, machinery-driven marketing and human-driven marketing.
The benefits and the reach of larger communities
How it's not about not pitching at all but about making sure your interactions with the target market are authentic and helpful for a majority of the time before you make a sales pitch

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Derek Weeks
Web: https://unfairmindshare.com/
LinkedIn: https://www.linkedin.com/in/derekeweeks/ (please DM me)
X: @weekstweets

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Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines the critical role of clear communication, mutual respect, and aligned expectations in nurturing successful agency relations.

Who’s The Guest? Tracey Saenz is a marketing leader who has grown and turned around brands for over 20 years. She’s launched challenger brands, created new product categories, and expanded leading brands into new markets. As a team leader, she has nurtured decades-long relationships with team members and agency partners.

Episode Highlights

Tracey’s personal journey, moving from running her own agency to being part of a team to her current role at a B2B software platform
Market shifts due to the pandemic and what the future looks like for startups in the business landscape
Strategic approach to go-to-market and her focus on non-coercive marketing that prioritizes customer wants and needs
Strategies for managing agency relationships, starting from vetting and onboarding to managing deliverables
How to operationalize campaign development, breaking down the process from initial idea to launch and measurement
The importance of defined roles and responsibilities
Setting expectations when you begin a relationship with an agency and emphasize the importance of maintaining transparency and open communication for a successful partnership
The need for quality players, especially for smaller brands trying to stand out, suggesting that such quality may be worth paying for

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Tracey Saenz
LinkedIn: https://www.linkedin.com/in/tsaenz/

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Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate awards can give businesses a competitive edge.

Who’s The Guest? Claire Angelle is the Founder and CEO of Angelle Consulting, a boutique PR and consultancy firm founded in 2018, with extensive international experience working with government agencies, influencers and companies large and small.

This multi prong approach is very much linked to Claire’s background, which combines more than 15 years of experience in economic development, government relations, communications and philanthropy in North America, Europe and South America. Prior to starting her own venture, Claire was Executive Director of Worth Cities – The Worth Group, a 28-year-old community of affluent and influential stakeholders leading with purpose. Claire was the operational and thought leader in charge of delivering comprehensive strategy, content and curated events for cities across the United States suffering from a recognition deficit.

Episode Highlights

Award opportunities in PR
The value and impact of awards in branding
Different ways to leverage new media
The need to define your audience before deciding on a PR approach
Her journey, starting from being a government employee in France to becoming an entrepreneur
Encouragement for individuals who are either starting new businesses or are at a crossroads in their journey
Take calculated risks and emphasizes the value of life lessons learned from failures

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Claire Angelle
https://www.angelleconsulting.com/
https://www.linkedin.com/in/claire-collobert-angelle-5267b4a/
https://www.instagram.com/clairecangelle/

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Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book.

Who’s The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands.

Episode Highlights

Importance of effective communication in fields such as sales and marketing
The concept of 'fluency' in cognitive science
Five attributes of simple messages
The importance of emotional benefits and how they connect the tangible features with the audience's motivations
Steps to identify what to say what’s necessary
How influential and effective individualized communication can be

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Ben Guttmann
Website: https://www.benguttmann.com/
Book: https://www.benguttmann.com/simply-put-book
Free Chapter: https://www.benguttmann.com/simply-put-book/download
LinkedIn: https://www.linkedin.com/in/benguttmann/

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Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results.

Who’s The Guest? Andy Buyting is a thought leader in content marketing & thought leadership. His "integrated content" strategy has served both himself and his clients exceedingly well. Andy is the published author of two internationally bestselling books, including; "How to Win Clients & Influence People" and "Double Sales / Zero Salespeople". Through Tulip Media Group, his team helps to fuel revenue growth for their Client-Partners through differentiated marketing strategies that work!

Episode Highlights

How businesses can stand out in today's saturated market
The importance of knowing their core competency and core customer
Process of helping clients simplify and determine their unique business proposition
Philosophy of increasing sales without increasing the number of sales reps
Knowing who should handle sales after letting go of the sales team
How the company shifted towards focusing on digital marketing and website optimization to ensure customer conversion
The significance of maximizing the effect of website visits
The importance of trust in sales and the perils of over-promising solutions

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Andy Buyting
https://tulipmediagroup.com/double-sales-zero-salespeople/
https://ca.linkedin.com/in/andybuyting

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Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field.

Who’s The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is to make the web better - more performant, more accessible because the web is meant for everyone. He's also the host of the marketing podcast, Mix & Matchbox as well as the host of a podcast with his kids called the Weird Snack Show.

Episode Highlights

How being a generalist can provide different perspectives to solve complex problems
Importance of gaining deep knowledge from different industries and applying it to solve problems
Example how to understand and cater to the needs of a specific audience
Emerging trends in the marketplace and the current interest in Artificial Intelligence
The uses of AI in data analysis and the potential opportunities it could bring

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Brent Feldman
https://matchboxdesigngroup.com
https://www.linkedin.com/in/brentfeldman/

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High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he offers, like free training on using inner peace to better business, or on his website and social media platforms.

Who’s The Guest? As a High Performance Coach, TEDx Speaker, and Conscious Leader, Mario Lanzarotti is on a mission to help entrepreneurs make more money in half the time. With over 1.1 million views, his TEDx talk stands testimony as to how his unique methodologies enable high-performers to gain the mental clarity and focus necessary to achieve what would normally take years in just 6 months or less. He is a pioneer in using higher states of consciousness to create wealth and enjoy freedom in all aspects of life, inspiring entrepreneurs worldwide to achieve their biggest dreams without compromising their well-being.

Episode Highlights

Mario's initial pursuit of becoming a pilot driven by external desires for respect, money, and societal acceptance
The loop between thoughts, feelings, actions, and its impact on one's life
Encouragement to recognize one's conditioning and limitations, urging a shift toward conscious creation instead of living by societal norms
His advocacy for acknowledging and processing emotions to avoid internalization and physical manifestations of unresolved issues
The importance of releasing emotions in healthy ways, such as expressing anger constructively
Why there’s a need to clear emotions for rationality to genuinely take place
Mario's openness to conversations, contemplation, and further exploration
How you can connect to Mario Lanzarotti

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Mario Lanzarotti
https://www.mariolanzarotti.com/
https://www.linkedin.com/in/lanzarottimario/
https://www.instagram.com/mario.lanzarotti/

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Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates further use of advanced data collection for precise targeting. She discourages focusing too much on vanity metrics and urges businesses to consider the customer's full journey for effective omnichannel tracking.

Who’s The Guest? Mary Ann Pruitt is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime.

Episode Highlights

Mary Ann’s journey in the media world and how things have evolved over time
How media choices used to be limited and how the scope has broadened now with advanced targeting strategies
The value of fine-tuning your target audience and the signs that indicate you're on the right path
Identifying the 'audience of one' as a central figure for your marketing campaigns
What media means today with the evolution of technologies and platforms
Being strategic about which media channels to focus on and deny being everywhere just for the sake of it
The importance of focusing on conversions rather than just collecting vanity metrics
Creating an ecosystem for consumers based on an omni-channel approach and tracking the success of this strategy
The evolution of media and how drastically things change
Example about how AI lacks the human aspect of strategy building by not having in-depth knowledge and experience
How Mary Ann positions her business
Importance of collaboration, sharing info, owning their expertise, and being helpful
Strategic data targeting and specific marketing execution based on consumer data

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Mary Ann Pruitt
Website: https://mosaic.agency/
LinkedIn: https://www.linkedin.com/in/maryann-pruitt/
Facebook: https://www.facebook.com/mosaic.agency/

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Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during changes.

Who’s The Guest? Gisell helps small businesses leverage their Feel Good competitive advantage so they can scale their impact using their unique winning strategy without burning out or wasting time doing tactics that don’t work. She transforms stiff systems into human-centric strategies to create purpose-aligned growth. Gisell is a certified leader who shepherded critical rebrands and business transformations for both small agencies and enterprise organizations.

Episode Highlights

Human-centered design and operations, team-building culture, and growth with empathy
Perspectives on implementing operational changes with a focus on people and change management
A team's natural workflow as a key part of implementing operational changes
Applying external solution tools to internal solutions
The difficulty in quantifying employee happiness and addressing operational solutions
Importance of the alignment of the teams with the core values and mission of the business
Generation Z's expectations in the workplace
Being true to the values of the company in effecting change management
Her team management approach amidst diverse ways of working including voting on file storage systems and creating workarounds for minority work preferences
The most common error Gisell observes in teams is poor data management and ineffective use of project management systems
Her admiration for the inventive collaboration strategies of remote teams.
The personal level of communication in remote work can build vulnerability and trust among team members.

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Gisell Paula
https://www.getscrategy.com/
https://www.instagram.com/getscrategy/

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Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned customers.

Who’s The Guest? In the past 4 years, Behdad (or Bee) has met with and assessed over 700+ marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.

Episode Highlights

Bee’s background in marketing, engineering and strategy
How he acts as a conduit between business owners and marketing teams
The start of Bee's story: His background as an engineer and his shift to the marketing world
Type of workload agencies of different sizes can manage
The importance of understanding the inner workings of an agency when vetting them
The differentiation of B's approach from other vetting services
The unique competitive advantages agencies are using nowadays
The importance of agencies knowing what businesses actually need before implementing services like SEO
Tips for agencies or service providers on what to focus on in order to survive the competitive market

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Behdad Jamshidi
https://www.linkedin.com/in/behdadjamshidi
www.cjammarketing.com
bjamshidi@cjammarketing.com

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Raul talks with business coach Steve Preda who explains his methodologies for business growth and achieving success. Discussing his career transition from investment banking to business coaching, Steve details his business operating system, Pinnacle, and his personalized strategy approach, Strategy OS, which focuses on businesses ready to strategize. He uses real-world examples such as IKEA and Ryanair to demonstrate strategic planning. Steve emphasizes the importance of using business as a vehicle for achieving personal goals and encourages business owners to scale their businesses.

Who’s The Guest? He built and sold an investment banking firm in Europe before moving to the United States in 2012. Since then, he has helped thousands of businesses grow their teams, revenues, and profits as a business coach, EOS Implementer, Pinnacle Business Guide, and through his books and podcasts. He has written three Amazon best sellers: Buyable, Pinnacle, and Strategy OS, and he hosts the Management Blueprint podcast.

Episode Highlights

Who is Steve Preda?
Steve's process and framework thinking
Pinnacle and it’s function for other people’s business
The six principles in Strategy OS
Steve's approach to strategy
Importance of determining positioning
Transforming business constraints into opportunities
The process of turning constraints into solutions
How constraints and positioning can lead to competitive advantages
How to decide which constraints to capitalize on
Using business as a vehicle to achieve an ideal life.
The importance of a self-managing, profitable, and growing business for reaching the ideal life
Different options to transition from business like passing on to children, management teams or sellin
Importance of designing for the journey to the end outcome.

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Steve Preda
https://stevepreda.com
steve@stevepreda.com
https://www.linkedin.com/in/stevepreda
https://pinnaclebusinessguides.com
https://strategyos.app/

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Raul talks with Samuele Barrili, founder of M4W (Marketing for Waste), an agency focused on sustainability and recycling by providing solutions for waste management problems. Samuel discusses his background in toxicological chemistry and waste treatment, and how this influenced his career trajectory and mission to "save the planet." The podcast discusses how there is too much focus on the issue of waste and not enough focus on solutions.

Who’s The Guest? Samuele Barrili is a Waste Management Expert and Business Strategist. Born in Cagliari, Italy, Samuele began his career as a salesman in 2010. After earning a degree in Toxicological Chemistry, he combined his knowledge to define his mission: Save the planet by helping 6,000 waste management companies to continue to thrive. After nine years in the field, working as a sales and marketing manager for international firms in waste management, Samuele created M4W Marketing For Waste, the first growth agency focused on helping waste management companies.

Episode Highlights

Samuel talks about educating people on the value of waste and reducing consumerism
The link between waste management companies and a greener planet
Samuel’s journey from sales to toxicological chemistry and leading a company
How waste companies are educated on generating revenue
The fascinating possibilities in the industry, utilizing chemistry to transform waste materials into useful products
The impact of AI in the growth of their business and the diffusion of their message

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Samuele Barrili
www.marketing4waste.com
https://www.linkedin.com/in/samuele-barrili/
Instagram: @marketing4waste
Facebook: @marketing4waste

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Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process.

Who’s The Guest? By day Mike King is a Digital Marketing Manager for Grant Cardone Training Technologies. By night, he is Mike Your Mentor, inspiring men to answer their higher calling as husbands, fathers, and friends.

Episode Highlights

The importance of the right mindset and attitude in achieving success
Being present as a father and aligning life's work with personal beliefs and ambitions
Mike’s method of confronting troubling past events and the profound relief he felt when he apologized for a hurtful comment made during his youth
The ongoing journey of addressing past traumas and the profound freedom he achieved as a result
The importance of working on the internal state while continuing to build and grow externally
Realization of why he tends towards being a workaholic and the importance of providing for his family

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Mike King
https://mikeyourmentor.com/
https://www.youtube.com/@MikeYourMentor
https://www.facebook.com/mikeyourmentor/

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Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the crucial need for business skills like marketing, traffic generation, lead conversion, and sales closing.

Who’s The Guest? Leah Rae Getts, and her husband, Todd, are the owners of DigitalTrailblazer.com and specialize in helping experts, coaches, and entrepreneurs to create, launch, and scale online courses & coaching programs. They started their online business in 2016 and after launching their first course scaled those sales to multiple 6-figures a month within only 6 months.

Their expertise ranges from branding, to funnel design & creation, to paid & organic traffic strategies, to content creation, lead generation, copywriting, appointment setting & closing, and more.

Episode Highlights

The real issue of creators and coaches not making enough revenue to sustain fees of SaaS companies
The difficulty in attracting leads and the stress of switching from a job to the advisory side of a business
The need to wear different hats when owning a business and the effectiveness of a holistic marketing strategy
Building relationships with leads organically and connecting with them in different ways
Insight on finding effective ways to reach specific audiences
Importance of giving value to leads before pitching a business or product
The difference between prospecting and building relationships with leads that know you
The significance of having an effective marketing strategy in addition to having the right mindset to be successful in business

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Leah Rae Getts
https://digitaltrailblazer.com/
https://www.facebook.com/digitaltrailblazer/
https://twitter.com/DgtlTrailblazer
https://www.youtube.com/c/digitaltrailblazer
https://www.instagram.com/digitaltrailblazer/

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Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food.

Who’s The Guest? Tony Castillo is an elite sports nutrition expert empowering athletes, business leaders, and performance-driven individuals through optimal nutrition. With experience working with MLB teams like the Toronto Blue Jays and the University of Florida, Tony's journey from an overweight student to a wellness advocate fuels his mission.

Episode Highlights

Peak performance and maintaining energy levels
Learning from peak performers and implementing their habits into everyday life
The "anabolic window" and the importance of eating protein throughout the day
Habits about eating before workouts
Strategy to allow foods you love in your diet more often for sustainability
Sustaining diet changes for life
Incorporating cultural foods into the diet

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Tony Castillo
Website: https://nutritionfp.com/dogoodwork/
LinkedIn: https://www.linkedin.com/in/the-tony-castillo/

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Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer.

Who’s The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He’s also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet their commercial objectives with their content marketing strategy.

Episode Highlights

Lead a new generation of growth performance marketers and help companies connect the dots with their marketing strategy
Dots explains his strategy of product-market fit
Creating desire in the marketplace versus channeling existing desires
The importance of listening to both positive and negative customer feedback to improve processes
Impact of strategic relationship building in account-based podcasting
Being open to feedback from sales and service teams to improve marketing strategies
The role of marketers in setting prices

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Dots Oyebolu
https://www.dotslovesmarketing.com/
https://ca.linkedin.com/in/dotsoyebolu
https://twitter.com/dotsoyebolu

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Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies' value upon retirement or departure.

Who’s The Guest?
Matt Shields is a 25-year-long entrepreneur who has accumulated an impressive $60 million in real estate assets under management. He has experienced the ups and downs of entrepreneurship firsthand and wants to share his knowledge with other business owners looking to achieve financial freedom.

Episode Highlights

His experience living in a van and shedding the need for a facade of success.
Mentoring startups and the importance of understanding real-world business struggles.
Illustration of common problems in service-based companies that lead to negative financial situations.
The top common pitfalls in business
Understanding the importance of managing business expectations throughout the process to turn a profit.
The 'daily huddle' concept, where each team member quickly shares their achievements, goals, and challenges for the day.
Exciting future prospects
Helping such business owners to build a valuable, potentially legacy-driven business.
Transition of active income into passive income and transforming a business into an asset.

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Matt Shields
LinkedIn: https://www.linkedin.com/in/matthewshields/
Website: https://www.investinsqft.com/

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Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams.

Who’s The Guest?
Jennifer Zick is the founder and CEO of Authentic Brand, a Minneapolis-based Fractional CMO firm that helps growing businesses to Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth. As a pioneer in the Fractional CMO space, Authentic Brand has built a reputation as a market leader: serving a growing ecosystem of small and mid-sized clients throughout the United States.

Episode Highlights

How Jennifer shifted her perspective from initial anger to trust, faith, gratitude and surrendering to a larger plan for her life
The 'hustle culture' and the value of passion and purpose in running a business
Her vision for Authentic Brand and how the company will support growing businesses with marketing solutions
Different aspects of community at Authentic Brand
Difficulties in running a free community
Rewarding moments that proved that running a free community was worth the effort
Evolving trends in the marketplace
The concept of fractional roles in businesses outside of the company's core operations.

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Jennifer Zick
www.authenticbrand.com
https://www.linkedin.com/in/jzick/

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Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business.

Who’s The Guest?
Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies. He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale.

Episode Highlights

The issue of lead conversion problems
Dealing with non-inbound referral leads
How to approach networking calls and provide value and generosity
Mindset for discipline and long-term sales processes
The focus on outbound tactics in top of funnel marketing
Common mentality of businesses regarding sales
Emphasis on the importance of consistency in sales efforts
Negative effects of inconsistency in the sales process
The application of 'mise en place' in sales and business strategy

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Dan Englander
https://www.salesschema.com
https://podcasts.apple.com/us/podcast/the-digital-agency-growth-podcast/id1455241251
https://www.linkedin.com/in/danenglander

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In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest communication among team members.

Who’s The Guest?
Simone is an accomplished business strategist, executive coach, and DEI consultant. She has held senior roles at Fortune 500 companies across marketing, communications, medical affairs, sales, and global business strategy.

Her tenure includes successfully launching and leading products and services, implementing programs for key stakeholders across the globe, and developing and training sales, medical, and technical teams.

Episode Highlights

How Simone help others amplify their voice, power, and confidence
Looking at the power leaks in an organization
Addressing the drawbacks in the team
Balancing and addressing toxicity without harming the goals in the company
Practical first steps to have awareness and have a gameplan to know what to do next

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Simone Sloan
Website: https://yourchoicecoach.com/
LinkedIn: https://www.linkedin.com/in/simonesloan/

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Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers.

Who’s The Guest?
Douglas Smith has 30 years of marketing experience in radio and the last 4 years at America's Best Restaurants. He’s also a former high school and college sports play-by-play broadcaster in Texas. Doug’s been married for 27 years and the father of two great kids, Kyle who is 25 and Kaitlyn who is 19.

Episode Highlights

How businesses learn to make improvements during the pandemic
Challenges these businesses face during COVID-19 and how they sustain it
Importance of having streamlined systems in place to handle unpredictable situations in the business world
How big companies like Microsoft and Apple grew amid economic downturns
The significance of community branding in businesses and personal connections with customers
The importance of using digital devices for business promotion given their wide reach and cost-effectiveness
Example of a successful Mother's Day marketing strategy employing more social interaction over traditional promotions
Mindsets that business owners must have to transform their ventures into more sales and a better experience for their team
Tactics to create a habit of repeat visits for the customers

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Douglas Smith
https://americasbestrestaurants.com/
https://www.linkedin.com/in/dsmithcincy/

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Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth.

Who’s The Guest?
Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military.

Episode Highlights

The biggest challenges in professional service businesses
Paul’s personal transformation during a period of financial and personal crisis and how he chose to use that adversity as fuel
How his company emphasizes principles and values over standard responses while interacting with clients
How generosity and differentiation marketing boost client relations and business prospects
Working primarily with companies that align with his personal beliefs
How he built his company backwards by focusing on client needs and user experience before developing a robust sales team
His perspective on how individuals are waking up to the pitfalls of a greedy society and are striving for a more balanced approach to life
How he navigates boundaries with clients, acknowledging their stress, while maintaining his own life balance

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Paul Mackiewicz
www.honorable.marketing.com
https://www.instagram.com/honorableentrepreneur/
https://www.linkedin.com/in/honorableentrepreneur/

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Raul Hernandez speaks to Andy Hickman, founder of the Art of Workflow. Hickman enlightens on the importance of engaging our senses for effective thinking and decision making, using his clients' successful experiences as examples. He presents a guide to thought-processing that entails recognition, externalization, clarification, and deciding when to revisit these thoughts.

Who’s The Guest?
Andy Hickman is the founder of Art of Workflow, a high-touch coaching practice that empowers married couples, business owners, and entrepreneurs to regenerate their clarity & creativity. Interviewed by the David Allen Company® for his research on the ancient & medieval connections with the Getting Things Done® methodology, he's been invited to speak for members of the U.S. congress, Business leaders at organizations like Ernst & Young, and popular podcasts.

Episode Highlights

A deep dive into Andy Hickman's philosophy on the mind and the unique framework he uses with his clients
Unraveling the essence of how all humans think, which he believes offers a greater opportunity to enhance thinking quality
Andy shares his personal journey to discovering his methodology, relating to overwhelming pressure he faced while working at an educational startup which seeped into his personal life
The concept of thinking as more of a personal activity than a mental one
How thinking involves the use of our entire bodies, not just our minds
Questions to facilitate better understanding of ideas and tasks
The importance of holistic thinking as he cites a quote from a book called The Intellectual Life
Practices to maintain critical thinking: Proper articulation of thoughts through writing and fostering creativity through hobbies
The importance of externalizing thoughts and viewing them critically

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Andy Hickman
www.artofworkflow.com
https://twitter.com/andyphickman
https://www.linkedin.com/in/andy-hickman-1b7940200

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Raul Hernandez speaks with Kelley Thornton, CEO of Tiege Hanley. He discussed his transition from a corporate career to starting an e-commerce company for men's health. He highlighted the challenges and learning experiences encountered during the transition, emphasizing the importance of self-belief, ethical decision-making, and treating employees fairly. Kelley expressed the company's core values of staying connected to data, acting like an owner, and affirming these regularly. He also revealed plans for TV advertisements, potentially broadening their marketing strategy.

Who’s The Guest?
Kelley Thornton is the CEO & Founder of Tiege Hanley, a 6-year-old e-commerce company with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.

Episode Highlights

Courage and tenacity of entrepreneurs who decide to step away from their current work to start something new
The year-long process of leaving his corporate job to start his own company and the struggles and moments of uncertainty
The importance of confidence in the future and the opportunity, the advantages of prior experience, finding the market fit and making the best out of entrepreneurial opportunities
Being at peace with his career path and feeling in the right place at the right time for himself
How the experience with a company reflects how its leadership thinks
The seven core values of his company
Examples of “acting like an owner” and how these values are discussed on a daily basis
The impact of COVID on people's mental health and how self-care trends can continue to be beneficial in the future
The upcoming trends in self-acceptance versus the end outcome of personal development

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Kelley Thornton
https://www.tiege.com/
https://www.instagram.com/kelley.thornton/
https://twitter.com/kelley7thornton
https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
https://www.instagram.com/tiegehanley/
https://www.facebook.com/tiegehanley/
https://twitter.com/tiegehanley
https://www.youtube.com/c/TiegeHanley
https://www.tiktok.com/@tiegehanley
https://twitter.com/Kelley7Thornton

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Raul Hernandez, speaks with Growth Owl CEO Lori Kraska about the unique approach taken by her company to empower startups and nonprofits and secure sponsorship from large corporations. She discusses the challenges faced by these organizations, emphasizing the importance of clear brand communication and the need for maintaining and nurturing relationships with sponsors. She also touches upon her own experience of running a business, stressing adaptability, delegation, and a flexible approach.

Who’s The Guest?
Lori Kraska is an accomplished revenue generation management expert with over 22 years of experience in corporate sponsorship support, fundraising, and marketing strategy roles. She is also the founder and CEO of Growth Owl, a purpose-driven organization that empowers nonprofits, startups, and associations with the tools needed to achieve their funding goals. As an MBA graduate with a Fundraising Executive Certification (CFRE), Lori has established a reputation for exceeding revenue and fundraising goals, building high-performance teams, and developing relationships quickly.

Episode Highlights

How reaching out to large corporations for support can empower startups and nonprofits
The importance of follow-up communications in building a healthy relationship with corporations
How she adapted her business to continue growing even during the COVID-19 pandemic
How to balance demands from clients and work-life integration, with a focus on maintaining personal health and creating safe boundaries in a professional environment
The value and realization of personal growth overtime in establishing self-confidence and comfort level
The implementation of new business models and the importance of consistency in achieving considerable growth over time

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Lori Kraska
https://www.thegrowthowl.com/
https://www.linkedin.com/in/lorizoss/
https://www.facebook.com/GrowthOwl/

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Raul Hernandez, speaks with Chad Mastagh, founder and CEO of Rides2U, a premium ride-sharing service aimed at underserved college communities. Chad discusses his plans to expand the service to other colleges, with aims to serve 100 colleges by the end of a 10-year period. Rides2U also hopes to expand to popular vacation points, providing a premier service that fills the gap between unreliable rideshares and expensive car services. He emphasizes the importance of passion and dedication in building a business, treating people fairly, and staying true to the vision.

Who’s The Guest?
Chad Mastagh is a South Bend Firefighter for 19 years, senior rental sales agent at Ryder truck rental and founder & CEO of Rides2U. Rides2U is a premium ride share service focused on providing safe, reliable, high-quality transportation options to college communities, currently under-serviced by the mass rideshare companies

Episode Highlights

Why Chad started Rides2U, discussing his concerns about the conditions for drivers in other ride-sharing companies, and his worry for his daughter's safety using these services
The expansion of Rides2U
His desire for better ride-sharing services extends across the country
His approach to business, asserting the importance of authenticity, believing in your vision, and hiring the right people
Chad’s goal of Rides2U being successful at 100 different college campuses in 10 years, and sees a potential market in popular vacation spots in the U.S. as well
The potential future markets such as Orlando and Tampa

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Chad Mastagh * https://linktr.ee/Rides2U * https://www.rides2u.com/

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Raul Hernandez, speaks with Purdeep Sangha, a business strategy consultant and author. The conversation revolved around performance improvement and the untapped potential inherent in everyone. Purdeep distinguished his ultra-performance program, consisting of five key elements that aim to boost productivity while reducing work hours. He highlighted the necessity of scheduled activities and aligning daily actions towards yearly objectives.

Who’s The Guest?
Purdeep Sangha is the world’s leader in Complete Strategic Advising. He is an award-winning author of “The Complete Man” and the TV show host of “Mind Your Own Business.” He’s also an entrepreneur, speaker and podcaster.

Episode Highlights

The two crucial elements for getting results
Importance of the strategy and performance elements in achieving goals
Two key things that matter the most in this digital age
Five elements of ULTRA Performance
Scheduling rest and recovery time intentionally and actively, not simply letting it happen passively
Fluctuations in daily performance and how internal factors significantly contribute to this
Connection between goal-setting and performance
Balancing short-term and long-term goals and how performance can be enhanced by speeding up execution without sacrificing sustainability

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Purdeep Sangha
https://www.theexeclab.com
https://www.linkedin.com/in/purdeepsangha/
https://www.instagram.com/purdeepsangha/

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Raul Hernandez, speaks with Rob Buffington, CEO of Gordian Business Solutions, about his extensive experience in the HOA management industry and the strategies he uses to manage multiple businesses successfully. Rob encourages a practice of radical transparency within his companies, especially among top-level managers. He emphasizes the importance of understanding not just "what" to do but also "why" it should be done. This guideline empowers his employees to make independent decisions aligned with the companies' visions and objectives.

Who’s The Guest?
Rob Buffington is an experienced consultant in the HOA management space and brings a wealth of experience and knowledge to management companies and mid-size businesses that struggle with vendor services, staffing, bookkeeping, and overall management issues. Rob doesn’t understand just one or two aspects of the industry. He has been an HOA manager previously and also had experience on the vendor side working with HOA’s. He currently owns and runs an accounting firm and a remote staffing company, both of which focus on servicing HOA management companies. He brings a well-rounded, unique, perspective on the industry.

His overall professional mission is twofold: Provide the best possible service and consulting to clients and make a positive difference in the world. Each of his companies are heavily involved in local charity work and are built on an employee profit sharing model, so everyone benefits from the success of their collective business ventures.

Episode Highlights

Best practices on how Rob effectively manages his seven companies
The importance of radical transparency and clear communication
Having both a long-term and short-term plan for clear alignment with the team, especially for new team members
The complexities of weighing individual contributions when profit sharing, especially as the company grows and diversifies
The value of asking the right questions to the right people to avoid ignorance costing business growth

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Rob Buffington
https://gordianstaffing.com/
https://www.linkedin.com/in/robbuffington/
https://www.instagram.com/gordianstaffing/

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Sherry Shannon-Vanstone, Profound Impact Corporation's CEO, underscores the effective use of data in this podcast. Sherry insists that organizations can optimize data use by understanding their goals and leveraging AI tools for automating processes related to data analysis. This strategy can also support researchers in finding relevant funding opportunities. Sherry advocates for a strategic approach where AI tools and humans work together to unlock the potential of data, leading to efficient problem-solving. She also emphasizes the importance of metric gathering, transparency, and diverse teamwork.

Who’s The Guest?
Sherry Shannon-Vanstone is a purpose-driven, successful, serial tech entrepreneur who is known for building high-performing teams. As a trailblazing woman in information security and STEM, she’s a strategic risk-taker who led start-ups to successful exits in Silicon Valley and Toronto-Waterloo Tech corridor with two IPOs and two acquisitions.

Episode Highlights

Sherry's mission to help educational, research and social impact organizations automate their processes
Establishing Profound Impact to measure and inspire impact
The different "whys" in Sherry's career pathway transitions
Constructing team culture with respect and diversity of thought
Respect for data privacy and transparency in data usage
How entrepreneurs or businesses can turn data into key insights
The positive effects of using AI as a tool to solve significant, complex world problems

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Sherry Shannon-Vanstone
https://www.linkedin.com/in/sherry-shannon-vanstone-10281b4/
https://twitter.com/aprofoundimpact
https://www.facebook.com/aprofoundimpact/
https://www.instagram.com/aprofoundimpact/
https://profoundimpact.com/

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Raul talks with Jordan Mederich, DropFunnels founder, to discuss businesses transitioning to creating their software solutions. Jordan, acknowledging the ethical implications of technology replacing low-skill jobs, believes that automation can improve the standards and operations of various industries. Despite increasing technology, he underscores the importance of fostering relationships.

Who’s The Guest?
Jordan (or “Jordo” as he’s known) is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first only tech-free platform to easily build your entire website, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating on the future of marketing. He Always Brings Humor, insight, and tremendous value to every interview and speaking opportunity. He’s also an award-winning filmmaker with his content seen on Netflix, Amazon Prime, NBC, CBS, ABC, and many more. When Jordo isn't busy changing the landscape of online marketing, he enjoys spending time with his wife and sons and fishing the beautiful lakes in Wisconsin.

Episode Highlights

The transformation of evolving into software and insights into who can benefit from transitioning to a Software as a Service (SaaS) model
Ethical considerations that come into play when automating jobs
Concerns about the decrease in human interaction as automation increases
The hurdles of running a bootstrap company in software development
Startup valuations and investments following a shift towards profitability
The importance of having a mental break for creativity and productivity
Importance of making a software profitable and testing its market fit before pouring in too much investment

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Jordan Mederich
https://dropfunnels.com/
https://jordanmederich.com/
https://www.linkedin.com/in/jordanmederich

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Brent Keltner, Winalytics LLC’s founder, stressed the significance of resilience and personalization in sales. He emphasized understanding customers' needs before pitching a product and using interview techniques to ask the right questions. Contrary to popular belief, Brent argued that success is not about personal growth mindset but about serving others first, focusing on their values, and helping them achieve their goals. This echoes his view on prioritizing others over self-preservation.

Who’s The Guest?
Brent is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy which helps clients reach their top growth potential by personalizing value in sales and go-to-market strategy to each buyer's roles, goals, and market segment. Before starting Winalytics, Brent was a revenue leader for more than a decade at various companies and began his career as a Ph.D. social scientist. He has written 'The Revenue Acceleration Playbook' and has been featured in several publications.

Episode Highlights

How Brent uses a karate metaphor to show that resilience is the key in sales
The mindset needed for success
The importance of not winning the customer all the time, as not all customers can be good for the company
The strategy of using feedback and the emotions of customers to reposition sales, improve sales scripts, and better conversations
Improving the sales calls and the overall sales process
How to audit sales calls and check back if the customer values the product or service
The common beliefs in marketing and sales that Brent disagrees with

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Brent Keltner * https://www.winalytics.com/ * https://www.linkedin.com/in/bkeltner/

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In this podcast, Randy Hall, CEO of 4th Gear Consulting, shares his change management process and opinions on leadership. He emphasizes four key steps for successful change management, including insight, involvement, practice and feedback. He stresses more on people taking efforts and trying out new behaviors, learning from mistakes, and improving continually through feedback.

Who’s The Guest?
Randy Hall is the founder and CEO of 4th Gear Consulting. He has worked with organizations of all sizes to help them effectively execute change, develop leaders, engage employees, and reach more of their potential. Randy has directly coached CEOs, senior leaders, and professionals in ways that cause them to shift their perspective, consider new approaches, accomplish their most important goals, and ultimately become more effective at leading themselves, other people, and their businesses.

Episode Highlights

The neuroscience of human behavior changes
Introduction of a four-step change process starting with 'insight' where employees contribute their ideas to the change process
The need for a commitment and creating a plan to execute the intended change or goal
Emphasizing the importance of the third step: 'practice'
The risks of rushing change and the need to allow employees time to adjust and adapt to new methods of working
The progression of change highlighted by effort, progress, consistency, and results
Role of a leader in creating a flexible and self-managing ecosystem within the team or organization

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Randy Hall * https://4thgearconsulting.com/ * https://www.linkedin.com/in/randyhall4thgear

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In this podcast, Alex Sezer Jr. emphasizes the critical role of organizational culture and leadership in achieving business success. He highlights the importance of a clear vision, mission, purpose, and core values and discusses the challenges in finding the right team members. Alex believes in self-evaluation and personal growth for effective leadership and supports providing clarity for organizations to progress confidently.

Who’s The Guest? Alex Sezer Jr. is the CEO of Alex Sezer Ventures, which is revolutionizing businesses with biblical truths. From the football field to the boardroom, Alex has excelled as a leader. During his time at Texas A&M University, he was a team captain on the football team and magna cum laude engineering grad. Shortly after, Alex became the President of two multi-million dollar real estate companies and scaled his personal portfolio to 340 units creatively, using $0 out of his pocket. Now, Alex is following his calling and showing other businesses and individuals how to succeed.

Alex’s focus is organizational improvement through cultural transformation. He is helping Christian business leaders go from Sunday morning inspiration to Monday morning implementation. He specializes in creating cultures that create passionate, profitable, and purpose-driven organizations while using biblical principles. Alex combines the Bible with business, management with a mission, profits with purpose, and culture with Christ.

Episode Highlights

Perseverance and dedication in both business and personal life of Alex Sezer Jr.
How trust and discernment in decision-making impact their work and life
Why Alex focuses on corporate culture and how it impacts business success
The cost of poor organizational culture, high turnover, and the "Great Resignation."
The importance of culture in sports teams and their success
Redefining culture through beliefs, behaviors, and results
Alex's seven pillars for creating culture: vision, mission, purpose, core values, brand, team, and building an authentic culture
Core values and their role in influencing behavior within organizations
The importance of strong organizational culture and identity to achieve success in executing a mission
The need to articulate the vision, mission, and brand for organizations to maintain consistency and direction after a founding leader leaves or is no longer as involved
Organization culture reflects leadership and understanding the role of decision-making authority in shaping the culture
The leadership replication model and embracing self-improvement as a leader to influence others and build a strong organizational culture
Providing clarity to help organizations run more efficiently and effectively by breaking down complex concepts into simple, actionable steps
Working on books that focus on various topics such as devotion, students, and organizational culture

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Alex Sezer Jr
https://www.alexsezer.com/
https://www.youtube.com/channel/UCaEqA-t9th6gN2h3ziM8Hsg
https://www.instagram.com/alexsezerjr/
https://www.linkedin.com/in/alex-sezer-b313337b/

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In this podcast episode, Galen Hair, founder and partner of Insurance Claim HQ, talks about his mission to change the insurance industry by emphasizing community, resonating with clients' values, and fostering a strong team culture. Galen also delves into the significance of adapting to legislative changes in the insurance sector and collaborating with competitors. He encourages employees to live out the company's core values and invites interested individuals to connect on social media and their website.

Who’s The Guest? Galen Hair, founder and partner at Insurance Claim HQ, one of the country’s largest property casualty law firms, represents policyholders against their insurance company. His experience and relentlessness have allowed him to help more than 1,200 families get back into their homes after hurricanes and other disasters.

Galen is also focused on educating the industry and helping businesses grow through mentorship and organizing the Level Up Claims Summit annually. Additionally, Galen has also launched the Level Up Claims podcast.

Episode Highlights

Galen shares experiences on helping communities with food after disasters and focusing on human-to-human marketing
The importance of living the company's values with their team and clients
Galen's decision-making framework involves time, cost, and purpose
The potential erosion of consumer protection provisions and the need to get involved on a legislative level is addressed
Cross collaboration in the industry and how it helps to build relationships and weed out bad competitors
The key premise of business is to help other humans, be it psychological, physical, or emotional issues
Building team culture and having fun by participating in local events, concert series, and creating opportunities to interact outside of work
Finding solutions to encourage community and coworker interaction, even as the team grows and faces logistical challenges Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Galen Hair
https://insuranceclaimhq.com/
https://podcasts.apple.com/us/podcast/level-up-claims/id1628586764
https://www.facebook.com/insuranceclaimhq
https://www.instagram.com/insuranceclaimhq/
https://www.linkedin.com/company/insuranceclaimhq
https://www.linkedin.com/in/galen-hair-03b27a4

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In this podcast episode, entrepreneur Nick Deck discusses his journey to success, highlighting the significance of intentionality, value alignment, and patience in building prosperous businesses and lives. He underscores the importance of work-life balance and personal growth. By concentrating on these elements, entrepreneurs can develop meaningful experiences that align with their vision for a well-rounded and satisfying life. Nick is also creating a personal development community for entrepreneurs to support their growth while maintaining mental, emotional, and life balance.

Who’s The Guest? Nick Deck currently runs three unique 7 figure online businesses, the common denominator between them being that they all support other entrepreneurs in building freedom and profitability into their businesses and, in turn, their lives.

His first business is an agency that he admittedly grew too fast, learning some hard lessons along the way. Today his largest project is Agency Sidekicks, a company that supports marketing, sales, and creative agencies by building highly effective, highly profitable offshore remote teams.

Episode Highlights

Nick's path to professionalism in marketing, including intentionally getting a job at an agency to learn the ins and outs of the industry
Nick's ability to grow his agency quickly due to his experience and learning from other people's mistakes Identifying gaps in the marketplace to create business opportunities, including agency sidekicks to build remote teams for marketing and creative agencies
Juggling multiple businesses while focusing on personal values and lifestyle goals
Staying focused and avoiding distractions by curating social media content consumption
Running a company and having a family, and being comfortable without having a specific long-term plan
Living a balanced and comfortable lifestyle while helping others and prioritizing personal values
Adapting to the feeling of being too comfortable as an entrepreneur and learning to appreciate the quiet moments
Using quiet periods for reflection, creativity, and innovation in business and personal growth
Supporting team members' growth and understanding when they are ready to move onto bigger and better opportunities
Building a personal development community for entrepreneurs to maintain balance in all aspects of life while growing their businesses Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Nick Deck
https://heroesandsidekicks.com/agency
https://www.linkedin.com/in/nicholas-c-deck-07015a21a/

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In this podcast episode, Natalie Gingrich, founder of The Ops Authority, discusses the importance of identifying one's natural skills in operations and creativity. She believes only 3% of the population possess both abilities and highlights her marketing and operations pyramid with four layers: implementation, management, strategy, and vision.

Gingrich shares her journey from corporate America to starting her own businesses in operations and staffing solutions, driven by her passion for helping others find fulfilling work that comes naturally to them. The podcast emphasizes the significance of understanding and leveraging innate gifts and skills and having the right strategy and vision to achieve business success.

Who’s The Guest? Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skill set of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders. She continuously pours into operations experts on her weekly podcast, The Ops Authority.

Episode Highlights

The challenges faced when people are trying to balance both operational and creative roles in a business, and how only around 3% of the population can effectively perform in these hybrid roles.
A framework for looking at both the operations and marketing sides of a business, discussing the different functions such as implementation, management, strategy, and vision.
Natalie’s background in corporate America, including working as the Chief of Staff for the CEO of a fortune 150 company and later transitioning to entrepreneurship, focusing on helping businesses become more sustainable and passionate in their work
As a service provider, Natalie discovered that her experience with project management and operations in the corporate world allowed her to make a swift transition into entrepreneurship, helping small businesses become more efficient and sustainable
Strategic view Natalie brings to businesses and how her methods have been highly appreciated by clients
Her fascination with how businesses grow from a founder's vision and how it materializes over time.
Developing the certification for operations in small businesses and breaking down her own work to create a structure for it
The importance of understanding and defining your values, and how that can influence the success of your business and attracting the right people
Using values as a differentiator in hiring practices, job descriptions, and team building. Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Natalie Gingrich
https://theopsauthority.com/
https://theopsauthority.com/podcast/
https://www.linkedin.com/in/natalie-gingrich

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In this podcast episode, freelance journalist and writing coach Rebecca Weber discusses the importance of recognizing personal biases and understanding audience needs while crafting stories. She highlights that a successful freelance career involves pitching ideas to publications while catering to their target audience. Rebecca believes that constant curiosity and unique ideas can help writers stay ahead of AI-generated content.

Who’s The Guest? Rebecca L. Weber is a freelance journalist, writing coach, and host of The Writing Coach Podcast. She has covered social justice, the environment, the arts, travel, and more for CNN, USA Today, the New York Times, Dwell, and many other publications. Her clients have broken into the New York Times, the Guardian, Bustle, National Geographic, the Washington Post, Fodor's, and Al Jazeera. Rebecca currently lives near a penguin colony in Cape Town, South Africa.

Episode Highlights

The difference between writing and journalism and how journalism aims to inform in an unbiased way
Rebecca shares her journey from working in education to becoming a freelance writer, focusing on adapting her writing for different audiences
The flexibility of freelance writing, allowing writers to choose topics and clients, and the challenges that staffers may face when pivoting to freelancing
Generating unique and original ideas in the age of AI, emphasizing the importance of creating content specifically for target audiences
How art is an expression for oneself, while design (or writing) is tailored for a purpose and specific audience
The importance of distribution in freelance writing and how writers can build their audience and sell their ideas to major publications
Crafting good ideas to resonate with the audience and the advantages of having a strong online presence
Exploring creativity through generating multiple ideas from a single topic and maintaining the uniqueness of the content
The role of human intellect in creating net new ideas and experiences, which AI may not be able to compete with
Personal inspiration and motivation for generating ideas come from interest areas, such as social justice and art, and maintaining curiosity Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Rebecca Weber
www.rebeccalweber.com
Instagram: @freelancewriterbootcamp
Twitter: @rebeccalweber
LinkedIn: https://za.linkedin.com/in/rebeccalweber
Facebook: https://www.facebook.com/FreelanceWriterBootcamp/

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In this podcast episode, Tim Lupinacci, CEO of Baker Donelson, emphasizes that everyone can be a leader and make a positive impact on their communities and families. He shares the importance of finding purpose in work and giving back. Tim is creating a book and training manual to teach leadership skills to underserved populations, including those in prisons, homeless shelters, and inner-city youth organizations. He encourages everyone to plant seeds for change and aims to leave a legacy of empowerment and inspiration.

Who’s The Guest? Tim spent the first 28 years of his legal practice helping financial institutions solve complex problems in commercial healthcare workouts and bankruptcies. Four years ago, he was selected as CEO and Chair of Baker Donelson, one of the largest law firms in the country. He has led significant organizational change and growth and is in the midst of executing a five year BakerVision strategy, and Diversity & Inclusion Compact.

Episode Highlights

Tim Lupinacci shares a personal story of when he was first told he was a leader and the impact it had on his career and leadership journey
He emphasizes the importance of everyone being a leader in their own realm and putting intentionality into developing growth opportunities
Exploring the importance of transparency, admitting mistakes, and being open to feedback from others in establishing trust within an organization
How he implemented the "trusted advisor mini MBA program" to build and foster leadership skills within the company
Tim introduces the non-profit he's building called "Everybody Leads" and how it aims to provide leadership skill-building opportunities in underserved communities
The process of finding the right niche and iteratively improving the leadership manuals based on real-world needs
His drive to change the world and his focus on impacting the world in their local community
Reflecting on a greater purpose and giving back to the community as part of their "why"
Comparing the potential impact of their vision to the founder of a particular non-profit organization Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Tim Lupinacci
https://www.bakerdonelson.com/Timothy-Lupinacci

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In this podcast episode, Krish Himmatramka, founder of Do Amore, shares his story of transitioning from a mechanical engineer to starting a socially responsible jewelry company. Do Amore aims to craft ethical engagement and wedding rings while providing clean water access to developing countries. Krish highlights the benefits of a mission-focused business, allowing for a culture of honesty and transparency. The company seeks growth and greater social impact by expanding into special milestone jewelry and collaborating with industry influencers. Having a clear mission statement, like "being the most caring jewelry company in the world" helps Do Amore stay committed to bettering the world through their unique products.

Who’s The Guest? Krish, a mechanical engineer turned jeweler, after experiencing a revelation while working on an oil rig. He discovered the vast disparity between drilling for oil and drilling for water. It troubled him deeply, as he recalled the water crisis he had witnessed in his youth. How could people be dying from lack of clean water when it was so close beneath their feet?

Around the same time, Krish found himself shopping for an engagement ring. He was disheartened by the reluctance of jewelers to discuss the ethical implications of their products. It was then that everything clicked for him. When he proposed to his significant other, he wanted the ring to not only be free from harm, but to actively make a positive impact on the world. This life-changing event in Krish's life became the catalyst for change in others' lives as well. He decided that his proposal would contribute to providing access to clean water for someone in need, forever altering their life for the better.

Episode Highlights

Krish's decision to create Do Amore, contributing to clean water access
Transition from bootstrapping to raising funds
Do Amore's mission: Use life-changing events to change lives forever through clean water access
The impact of clean water access on children's education, especially girls and alleviating the burdens of water collection
The company's focus on customer experience instead of commission for employees
The impact of changing a life through clean water access and how it drives the momentum for the company
Krish's thoughts on entrepreneurship and the need for entrepreneurs with greater convictions
The potential impact of more jewelry companies adopting the clean water mission and the persistence of Do Amore to fulfill their mission Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Krish Himmatramka
www.doamore.com
https://www.linkedin.com/in/himmatramka
https://www.instagram.com/krishhimmatramka

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In this must-listen episode, Taylor McMaster reveals the secrets behind the inception of DOT & Company, a cutting-edge client account management firm that focuses on elevating digital marketing agencies to new heights of client satisfaction and freeing up valuable time for agency owners looking to scale their businesses.

Taylor emphasizes the critical nature of effective communication, demonstrating how mastery in this realm can lead to higher client retention rates, fostering long-term, profitable relationships. By truly comprehending clients' needs and desires, digital agencies can design customized strategies that drive growth, allowing them to become indispensable partners in their clients' success.

Who’s The Guest? Taylor McMaster is the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management (CAM) services.

To date they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT & Co. team ensures their client experience is smooth like butter.

She is also the host of The Happy Clients podcast, where she interviews top names in the industry, diving deep into what makes clients happy in the agency world.

Episode Highlights

Use tools like client trackers and templates for quick updates, making it easy for account managers to maintain consistent communication with clients
Understand that clients often come with baggage and past experiences, so aim to provide an excellent experience that will help build trust and retain their business
The importance of building trust with clients and maintaining consistent communication to ensure they feel valued and taken care of
Recognizing that different account managers and clients will have varying workload capacities, so it's essential to find the right balance for each individual situation
Building a community for account managers to connect, learn from each other, and address challenges together is a valuable resource for both account managers and agency owners
Focusing on client experience can amplify the results an agency can deliver by creating strong relationships and adapting to clients' evolving goals and expectations
Acknowledging that some roles within an agency can be adapted to include account management responsibilities, but it depends on the individual's skill set and the specific demands of their clients Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Taylor McMaster
www.dotandcompany.co
https://ca.linkedin.com/in/taylormcmaster
https://www.dotandcompany.co/podcast

Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with renowned career transition expert Catherine Morgan as she shares invaluable insights on skillfully navigating job transitions and managing the challenging experience of layoffs. In this must-listen episode, you'll discover the power of self-care, personal branding, and maintaining an up-to-date LinkedIn profile and resume as key factors for success during uncertain times. Catherine's proven methods emphasize the potential for growth and development even in the face of adversity.

Who’s The Guest? Catherine Morgan is an award-winning career transition expert who has been coaching clients and colleagues through job and life transitions for more than 20 years. She is the founder of Point A to Point B Transitions Inc. Catherine earned a B.A. in Psychology from Vassar College and is the author of This Isn’t Working! Evolving the Way We Work to Decrease Stress, Anxiety, and Depression.

Episode Highlights

The importance of acknowledging your value more than your job title or company
After being laid off, take the time to heal and process emotions before diving into the job search
Before you reach out to your network, update your resume and LinkedIn profile
Be open to possibilities and ask others for their opinions on your skills and potential career paths
Give yourself permission to want what you want and pursue it, even if it doesn't align with the societal or familial expectations
Connect with others through masterminds, networking events, and other communal activities
Take the lead and follow what's drawing you to ensure you're moving towards a career that truly resonates with your passions and interests Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Catherine Morgan
https://www.pointatopointbtransitions.com/
https://www.linkedin.com/in/pointatopointb/
https://twitter.com/PointA_PointB
https://www.facebook.com/PointA.PointB
www.tinyurl.com/TIWbook

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In this episode, Raul welcomes Jessica Yarbrough, a business strategist for coaches and consultants, to talk about her inspiring path from being at the rock bottom to being a 7-figure business strategist. This conversation highlights the significance of consistency, authenticity, and focusing on the right audience in marketing for high-end niches. They explore striking a balance between evolving the business and maintaining its core values, asserting authority, and attracting ideal clients. Raul and Jessica recommend tracking marketing efforts, gathering client feedback, and recognizing when to pivot or refine strategies. They also suggest exploring a 33-page guide on the ladder of influence and connecting with Jessica on LinkedIn.

Who’s The Guest? Jessica Yarbrough is a business strategist for coaches and consultants who wants to sell and scale ultra-high-end services. Her mission is to help entrepreneurs see and own their value so they can make a bigger impact in the world and have financial and time freedom.

Episode Highlights

Failure is a prerequisite to success, and entrepreneurs should not be afraid to fail while working towards their goals
The importance of staying true to one's vision, overcoming obstacles, and not settling for the easy way out in order to achieve true fulfillment
Why you should start investing time and effort not only in work but also in self-care and nurturing relationships with loved ones
Acknowledging that it's not possible to do everything at 100% and the need to maintain balance in life and work
Hiring the right people and building a strong, trustworthy team that aligns with one's values and vision
The significance of inbound marketing in building an engaged and relevant audience, especially for high-ticket offers
Focusing on obtaining proof of success from clients to use in marketing and increasing future client acquisition potential
Building a business model that is both fun and eliminates unnecessary stressors, allowing control over the velocity of growth and quality of clients
Approaching marketing and sales with a mature, long-term perspective and focusing on building trust and credibility in the marketplace
Gaining confidence in marketing by identifying the right captivated audience and aligning offers with market needs
Being curious, tracking, and measuring marketing efforts to continuously improve strategies

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Jessica Yarbrough
https://getstarted.jessicayarbrough.com/ladder-of-influence
https://www.linkedin.com/in/jessicayarbrough-bizconsultant/
YouTube: https://www.youtube.com/
Website: https://jessicayarbrough.com/

Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this podcast, Elena Nuñez Murdock shares her journey towards board work and encourages women to pursue their passion, find mentors, and make an impact in the world. She believes that being on a board is a unique way to make a massive impact and emphasizes the duty to share our education and knowledge. Elena shares her unique experiences as the youngest Latina to serve on a publicly traded company's board and uses them to create positive change. She advises entrepreneurs to prioritize deep work, love failure, and embrace opportunities that hard times present.

Who’s The Guest? Elena Murdock is an award-winning communications executive, angel investor and board member at an EV and battery technology company. She has raised over $150 million for her clients. Her PR agency works with angel investors, upper middle market companies, venture capitalists, family offices, and their portfolio companies scaling them through top-tier media placements and strategic partnerships.

Episode Highlights

Elena is on a mission to inspire more women to be on boards and more active in philanthropy, and also to tell the stories of companies that are doing good work
Leaning into the education of board work and finding mentors
Why it’s important to find a mentor
Sharing knowledge and educating others is an important part of making a positive impact and improving the world
Entrepreneurship is a powerful way to make an impact and control your own destiny, but acknowledges that it's not for everyone
Elena values deep work and prioritizing time to focus on what's important, and encourages others to do the same
Targeting specific opportunities and making a positive impact on the world is the key to success in the current business environment Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Elena Nuñez Murdock
https://www.ascend-pr.co/
https://www.linkedin.com/in/elena-murdock

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Leaders have people who follow them while managers have people who work for them. A business owner can be a successful one if he is both a strong manager and leader.

In this episode, Kim-Adele Randall shares her journey from managing sales teams to becoming an executive coach. She talks about her seven secrets of effortless leadership which help people achieve professional and personal success. Kim also reveals her secret on how she helps managers become better leaders.

Who’s The Guest? Kim-adele is an award-winning author, speaker, mum, and face whisperer, she couples 25 years in the corporate world, with lessons garnered throughout her journey to help others achieve sustainable transformation for professional and personal success.

She is currently writing the forthcoming book Authentic Achievements - The 7 Secrets to Building Brave Belief, Unstoppable Sales, and Turning Your Leaders Into Talent Magnets for Guaranteed Sustainable Growth based on her 30 years of experience delivering just those results for organizations including Iris, Sage, and Barclays

Episode Highlights

Who is Kim-Adele Randall?
The three principles to focus on for a guaranteed sustainable growth
Secrets to Success: Understanding the importance of belief
How to overcome self-limiting beliefs
Turning fear into hope and building brave confidence
Understanding the differences between help and harm
Harnessing your subconscious brain for success
Brain functionality and leadership buy-in
Acknowledging vulnerability and making difficult decisions
Leading redundancies from a leader’s perspective
Managing emotions and respectful communication
Benefits of an effortless leadership revolution
Strategies for eliminating conflict and fostering talent
How to lead successfully in every situation
The power of believing and encouraging success in your team
Practicing passionate curiosity in business Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Kim-Adele Randall
https://kimadelerandall.com/
https://authenticachievements.com/
https://uk.linkedin.com/in/kimadele-leadershipadvocate
https://www.facebook.com/kimadele10/

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What does success mean to you? How can you determine if you’re already successful?

In this podcast episode, Raul welcomes Darja Gutnick, co-founder, and CEO at Bunch, as she shares her own story of underestimating her own experiences and skills. She emphasizes that everyone should take the time to recognize and appreciate the skills and experiences they have, as it is easy to take them for granted. Her story is one of perseverance and self-belief, and she hopes to help others reach their potential.

Who’s The Guest? Darja Gutnick is the co-founder and CEO at Bunch - an AI coach and community that makes it easy for aspiring leaders to get 1% better everyday.

She’s a bookworm, psychologist, and relentless optimist who helps future leaders grow.

Darja and Bunch’s mission is to help everyone make their own dent in their universe.

Episode Highlights

Darja Gutnick: Helping future leaders grow and making a dent in the Universe
Her success story in the startup journey
The benefits of self-reflection and appreciation in business
Exploring the capacity for growth and building bridges for success
Reflection on facilitating growth through empowering environment
The role of humility in achieving success
The need for scalable professional growth solutions
Tech enablement for professional growth opportunities
Models for distilling expert knowledge into machine learning platforms
Exploring AI Coaching: AI leadership and the role of coaches in the future
Reality of sexism in the tech industry
Microaggressions in the workplace
Dealing with stumbling blocks: Strategies for overcoming unconscious bias
The difference between being a victim and a change maker
Growing the pay and user base and delivering more value to premium users

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Darja Gutnick
https://bunch.ai/
https://de.linkedin.com/in/darjagutnick
https://www.instagram.com/darjagutnick
https://twitter.com/darjagutnick

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There are currently around 30,000 SaaS companies providing services to 14 billion SaaS customers around the world.

With the growing number of software companies opening left and right, is it worth it to start building your own?

In this episode, Raul welcomes Corey Haines, the cofounder of SwipeWell and the Founder of Swipe Files, to talk about the profitability of acquiring customers in the software and SaaS industry. He also talks about using their platform to help people save and organize marketing examples. Corey believes that copywriting is essential for marketers and entrepreneurs and that live events and communities are important for product growth.

Who’s The Guest? Corey Haines is the cofounder of SwipeWell (the only tool dedicated to helping you save, organize, and reference marketing examples) and the Founder of Swipe Files (a newsletter and community to help SaaS founders and marketers create predictable and consistent MRR). He was previously the Head of Growth at Baremetrics and the first marketing hire at Cordial. He’s consulted and advised dozens of SaaS startups on marketing and growth.

Episode Highlights

Who’s the Guest: Introducing Corey Haines
Exploring the issues with CAC versus LTV Ratios
Calculating the lifetime value for subscription-based products
Impact of customer acquisition costs on business profitability
Cash flow and product-led growth strategies in software and SaaS
The challenges of measuring software sales performance
B2C SaaS and the demand generation strategies for SaaS companies
Exploring Relationship-Based vs. Community-Based B2B SaaS marketing strategies
Understanding the power of copywriting and the benefits of persuasive writing
How to use copy-pasting to create resonate copywriting
Exploring the benefits of building a SaaS and a software company
What it looks like finding a cofounder
Benefits of a swipe file for creative inspiration
The creative solutions of SwipeWell
Tips for SaaS founders who are planning to build in public

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Corey Haines
https://swipewell.app
https://swipefiles.com
https://coreyhaines.co
https://twitter.com/coreyhainesco

Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Can you accomplish your business goals, transform the world, and change other people’s lives — while earning on the side?

YES! It worked for Melissa Hughes and it can also work for you.

Melissa Hughes is a self-made millionaire and the founder of Live Rich. Spread Wealth. Global Movement. In this episode, Melissa and Raul discuss how it is possible to do good work while also doing well financially. She encourages people to stay connected to their authentic selves and divine purpose while also embracing their unique experiences and knowledge to make room for abundance. She stands for people to never run out of resources and be open to receiving so they can do great work. Melissa also highlights the importance of being humble and grateful for the abundance that comes with doing good work.

Who’s The Guest? A self-made millionaire by 31, Melissa Hughes is the founder of Live Rich. Spread Wealth. Global Movement and a master business coach, best-selling author, international speaker, and consultant. Her mission is to help entrepreneurs and individuals accomplish their business goals (including massive profits) while staying connected to their authentic selves and divine purpose, transforming the world, and creating lives of limitless abundance. Melissa, a wife and mom of a seven-year-old global citizen has worked with leaders, trailblazers, and entrepreneurs worldwide.

Episode Highlights

Melissa Hughes on doing good and doing well financially
Receiving abundance for generational wealth
Exploring the relationship between money and doing good
The power of mindset and gratitude in achieving abundance
Benefits of practicing gratitude
Exploring her journey to finding fulfillment
Monetizing your skill sets: Tapping into your mental, physical, and spiritual to make money
Receiving abundance and getting paid for the impact you make
Reflection on grandparent’s influence on the entrepreneurial journey
Role of spirituality in achieving success
How Melissa became a millionaire and how spirituality was a big part of her journey
Benefit of an abundant mindset in uncertain times
Listening to your intuition and doing good work
How to live rich and spread the wealth

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Melissa Hughes
https://melissahughes.com/
https://liverichspreadwealth.com/
https://www.linkedin.com/in/melissa-lisa-hughes-mha-pmp-37147742
https://www.facebook.com/TheGuruOfImplementation/
https://mobile.twitter.com/masterbizcoach

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How important are sales in a business? In order to achieve greater success in sales, what’s the secret formula?

Martin MacArthur, the founder of Outbound Sales Guy, is an experienced sales professional who specializes in outbound sales to SAAS companies. He recommends using Apollo.io for data gathering and enrichment, making custom outreach attempts on both LinkedIn and email, and following up multiple times on the phone, with five times being the magic number). He emphasizes having a passion for what you're selling so that you can be enthusiastic about it and adds that taking initiative and being.

Who’s The Guest? At the age of seven, Martin was diagnosed with Retinitis Pigmentosa causing him to become completely blind. He is fluent in braille and is able to use technology thanks to companies like Apple which recognize users with disabilities and include a screen reader called Voice Over in their operating software.

Martin has over 10 years of experience filling top-of-funnel activities in sales development, managed service space, digital marketing, and technology. He’s passionate about driving top-of-funnel sales by helping companies fill their pipeline with qualified leads.

Episode Highlights

Who is Martin MacArthur?
Investing in myself: His journey to becoming a solo entrepreneur
Challenges that he faced as a solo entrepreneur
Strategies for balancing business responsibilities and helping teams grow
Entrepreneurship, Values, and Leverage
The impact of AI on the role of sales development representatives
Outreach strategies for Software as a Service Companies
Building custom messaging for prospects
Sales Engagement Strategies
Strategies for overcoming prospecting challenges
Outbound Sales Guy: Strategies for recharging and connecting with prospects

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Martin MacArthur
https://www.theoutboundsalesguy.com/
https://www.linkedin.com/in/the-outbound-sales-guy/

Review, Subscribe and Share

If you like what you hear please leave a review by clicking here

Apprenticeships are popular, but they don't always work for jobs that require many skills. That is why Linc Kroeger, the President of Knight Moves, is looking for ways to solve this problem and create economic success for underserved communities.

Linc and Raul are discussing the difficulty of finding skilled tech talent in the US. Linc has seen many people try to include diverse talent in the workforce but without success. This motivated him to find a solution to the problem. He realized that companies were not willing to spend money on apprenticeships and that senior talent was needed to oversee them. He also noted that the competition for offshore talent was strong, with a shortage of tech talent in the US. To address this, he suggested that more should be done to bring people into tech.

Who’s The Guest? Linc Kroeger served on the Technology Association of Iowa board for three years. He was assigned by Governor Kim Reynolds to her Empower Rural Iowa Task Force and has been identified as “the most innovative leader in bringing tech jobs to rural areas in the nation” by U.S. Congressmember Ro Khanna representing Silicon Valley. He has also been recognized as “Top National Rural Influencer'' by The Ruralist and was the USDA Rural Prosperity Tour keynote speaker.

Episode Highlights

What got Linc Kroeger started
Benefits of code camps
Connecting the dots in the technology industry
Uplifting talent through internal development programs
Success rates in private enterprises versus the public sector education
Exploring the benefits of social benefiting models in the technology industry
Leveraging dynamics to train people for new jobs in the economy
Teaching people to learn and develop emotional intelligence in technology Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Linc Kroeger
https://www.knightmoves.org/
https://www.linkedin.com/in/linc-kroeger-19674b
https://twitter.com/linckroeger

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In this episode, Steven Izen, founder and CEO of Lokai and ELEMENTS of Balance, talks about his experience as a young entrepreneur and his advice for people who want to start their own businesses. Starting his first company at the early age of 19, Steven came up with the idea for the company when his grandfather was diagnosed with Alzheimer's and he was thinking about the highs and lows that everyone goes through in life. Lokai donates 10% of its profits to charity and, to date, has donated over 9.4 million to different nonprofit organizations.

Steven and Raul also talk about the company's aim to do social work and how they maintain this passion within the team and company culture. The company makes sure to give back in various ways, whether it's through their product or message. They want to be a company that is not only successful in profit, but also in their positive impact on the world.

Who’s The Guest? Steven Izen is the founder and CEO of Lokai and ELEMENTS of Balance. He currently serves as the youngest member on the national board of the Make-A-Wish Foundation. He was named to the Forbes 30 Under 30 List for Retail and E-commerce in 2017, was the Ernst & Young Entrepreneur of the Year Awards Finalist in 2016, and graduated Cum Laude from Cornell University in 2013.

Episode Highlights

Getting to know who Steven Izen is
What got him started in entrepreneurship
What makes Lokai different from other organization
How he went from the idea concept to creating partnerships for Lokai
The process of starting alone to working with teams
What’s next for Steven and Lokai Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Steven Izen
https://lokai.com/
https://www.elementsofbalance.io/
https://www.amazon.com/stores/ElementsofBalance/ElementsofBalance/page/4E002AAE-57E0-4327-9A0C-23C89BF92E80
https://www.linkedin.com/in/steven-izen-5620323b

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Dr. Jose Morey is a physician, media producer, and entrepreneur. He is the CEO of Ad Astra Media and is excited about the potential of augmented reality. He is working to make AR more accessible, especially to underserved communities.

In this conversation, Dr. Jose discusses his background in medicine and computer science and how he has used his knowledge to create innovative applications in the healthcare industry. He also talks about his work with the UN World Food Programme and how he is working to inspire underrepresented communities to pursue careers in STEM.

Who’s The Guest? José Morey, M.D. is Chief Executive Officer and Founder of Ad Astra Media LLC, an Eisenhower Fellow, and a Co-Founder of Ever Medical Technologies.

He is a health and technology keynote speaker, author, and consultant for NASA, Forbes, MIT, the United Nations World Food Programme, and the White House Office of Science and Technology Policy.

He is considered the world's first Intergalactic Doctor and is often featured on Forbes, Univision, CNBC, and NASA360.

He coined Puerto Rico as the future "Silicon Island” as appeared in Forbes, The Weekly Journal, Reddit, and Hispanic Executive.

Additionally, along with Frank Carbajal, he is co-author of "LatinX Business Success" by Wiley Publishing – recently highlighted as #1 on Amazon.

Episode Highlights

The Intergalactic Doctor: Dr. Jose Morey
The journey from Traditional Medicine to Technology Consulting
The power of giving back
The Flywheel Effect: How to create and sustain momentum for your business
Bringing exposure to STEM and medicine in underserved communities
Making AR more accessible than ever before Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Dr. Jose Morey
https://www.adastramedia.org/
https://www.drjosemorey.com/
https://www.linkedin.com/in/jos%C3%A9-morey-03942357
https://twitter.com/drmorey1
https://www.instagram.com/drintergalactic/

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Mike Del Ponte, CEO coach, and venture capitalist believes in creating his own leadership framework rather than relying on existing ones. He advises that the best leaders have the fullest perspective of reality, and reinvent yourself every 6-12 months to stay ahead.

Who’s The Guest? Mike Del Ponte has empowered founders to rapidly scale their start-ups to over $3 billion in total valuations. His expertise in fundraising, revenue growth, and building world-class teams has helped his clients thrive while avoiding painful mistakes.

In addition to being a CEO coach, Mike is a serial entrepreneur and investor. He has raised over $10M from top VCs and sold Soma in 2017. He is a partner at Falkon Ventures and an advisor to Protocol Ventures, a crypto hedge fund. Mike has degrees from Yale University and Boston College.

Episode Highlights

Create your own leadership framework
Have the fullest perspective of reality
Reinvent yourself every 6-12 months
The importance of being a practitioner in your field
Articulating your value proposition
Following the parabolic leadership framework
Three important things for startup CEOs
The three layers of a successful business: Tactics,
Frameworks, and Personal transformation Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Mike Del Ponte
https://www.mikedelponte.co/
https://www.linkedin.com/in/mikedelponte/

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Being able to solve a problem is the difference between being nice to have, to a need to have. What becomes tricky is that not everyone knows they have this problem, to begin with, and some do not know you hold their answer.

Solving someone's problem could be their greatest gift.

I will share more about the process of discovery questions and why this is so important to be able to identify what those questions are so you can serve your clients/customers the very best.

Who’s The Guest? After starting her career in inside sales, Hilary Swan worked her way up the competitive world of global sales to most recently running a $18m sales team across 3 different divisions. Having always wanted to start something of her own, she began looking into startup sales only to realize there is a huge accessibility gap from founder-led sales to the VP of sales hiring.

Hilary founded Rebel Scout Consulting to give Startups and small businesses access to fractional sales leadership as they grow.

Highlights

Who is Hilary Swan?
Mission to give entrepreneurs the edge to succeed: How she started Rebel Scout Consulting
The impact of fractional engagement
The transformation: From Corporate America to Startups
Benefits of networking and building confidence in the workplace
Importance of celebrating your wins
Pros and cons of investing in intentional communication for small businesses
Transition from founder-led sales to a scalable sales process
Importance of accountability
Benefits of fractional sales engagements Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Hilary Swan
https://www.linkedin.com/in/hilarynswan
https://www.rebelscout.co/

Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this episode, Dustin DeVries, CTO, and Co-Founder of Caffeine Interactive discusses work-life balance, relationship building, and client interactions, sharing that his company is built on long-term relationships and that work-life balance is essential for him to operate the business, overcome adversities, and find a bigger purpose in life.

Dustin talks about the importance of focusing on customer relationships from the beginning in order to create a strong base of satisfied, long-term customers. He explains that this focus has been a key part of their success as a company. He also describes how he is able to be intimately involved in all aspects of the company's projects and customers, despite having a small team.

Who’s The Guest? Dustin has been living and breathing in software development for over 20 years. He is the Co-Founder of Caffeine Interactive Technologies, an agency that focuses on planning strategies and architecture, ensuring that software implementations are straightforward based on clear ways to measure success. He enjoys working with clients to build the right technology, whether it's a multi-tiered mobile app built with React and Laravel or a simple website based on WordPress. He received his Bachelor of Science in Computer Engineering from Texas A&M University.

Dustin is proud to work with some of the most talented business analysts and developers in the industry. He is a solopreneur and has grown his company based on a 100% remote team that has been thriving for the last eight years.

In his spare time, Dustin enjoys playing tennis, fishing, reading, gardening, cooking, music, hiking, and hanging out with his family. He believes that a work-life balance is essential to operate a business, overcoming adversities, and finding a bigger purpose in life.

Highlights

Who is Dustin DeVries?
Relationship building, client interaction, and focusing on the long-term game
How they focus on customer wins and client relationships while still hitting their terms
Measuring commodity
The benefits and challenges of growing a product-based business
Maintaining creativity when prioritizing your business
Productize: Engaging the team and ensuring the client experience
Process of nurturing and fostering the team members to communicate with clients
The one thing concept
Importance of a good sales approach for customized services
Being a thought leader in the software industry
What Dustin is up to and building Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Dustin DeVries
https://caffeineinteractive.com/
https://www.linkedin.com/in/dustinbdevries

Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this episode, Dr. Jonathan Baktari discusses how to keep alignment within ourselves, our teams, and our organizations. He states that it is important to keep alignment for the short term as well as the long term. He also argues that the approach to alignment has to be different for startups, midsize companies, and large-scale companies.

Dr. Baktari and Raul also talk about how to motivate employees in a way that benefits the company financially. The person being coached is told that they could benefit financially if they do amazing work and move the needle forward.

Who’s The Guest? Dr. Jonathan Baktari is the CEO of e7 Health and US Drug Test Centers.

Dr. Baktari brings over 20 years of clinical, administrative, and entrepreneurial experience. He has been a triple board-certified physician with specialties in internal medicine, pulmonary and critical care medicine.

He was formerly the Medical Director of The Valley Health Systems, Anthem Blue Cross Blue Shield, and Culinary Health Fund. He also served as clinical faculty for several medical schools, including the University of Nevada and Touro University.

Highlights

Dr. Jonathan Baktari on improving healthcare through technology
Keeping the alignments between the teams
Redundancy in a workplace
Impact of company size and leadership style on employee buy-in
Being in the majority
Benefits of being an owner of a startup
Creating alignment and buy-in in the workplace
Cultivating a win-win culture
Best places to reach out to Dr. Baktari Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Dr. Jonathan Baktari
https://www.linkedin.com/in/jonathan-baktarimd
https://jonathanbaktarimd.com/
https://www.youtube.com/c/BaktariMD
https://podcasts.apple.com/us/podcast/baktarimd/id1570150932
https://twitter.com/baktarimd
https://www.facebook.com/BaktariMD/

In this podcast, Janelle Amos, founder of Elevate Growth, discusses her journey to entrepreneurship and why she feels it is important to have a moral code and strong work ethic when starting your own business.

Janelle talks about how she started her business with the help of people who believed in her. She recalls how she struggled with self-doubt and how important it was for her to seek guidance from those who had already been successful. Together with Raul, they discuss how important it is to keep a record of your successes, in order to remind yourself that you are capable of achieving great things.

Who’s The Guest? Janelle Amos is a former in-house head of demand gen who took her experience from several startups to pursue her own aspirations of becoming a business owner.

Founder of Elevate Growth, a demand generation consulting firm, Janelle is passionate about helping B2B SaaS companies create go-to-market strategies that catapult their demand gen efforts and achieve their revenue numbers.

Highlights

Getting to know who Janelle Amos is
Why should you start on your own?
The transition to entrepreneurship
Boutique versus high growth and high volume
How Janelle structures her business
Having a balance between business and lifestyle needs
Different challenges as an entrepreneur
Using LinkedIn Video Marketing to grow your business
TikTok for business marketing
Focusing your marketing efforts on your ideal customer profile
What demand generation is and its impact on business revenue
Exciting work in the demand gen industry
Best places to learn more about Janelle and Elevate Growth Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork/
https://twitter.com/rherochoa
https://dogoodwork.io/
Connect with Janelle Amos
https://elevate-growth.com/
https://www.linkedin.com/in/janellesabin/

Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this conversation, Raul speaks with Emmanuel Trinity about the work that he is doing to create jobs for young Africans.

Emmanuel discusses his motivation for starting his company, era92 Creative, and his goal to create 10,000 jobs for Africans by 2028. So far, he has created 1500 jobs and is well on his way to hitting his goal. He also talks about the impact that his work is having on the lives of young Africans and what the future of work holds for Africa.

Who’s The Guest?
Emmanuel Trinity is a serial social entrepreneur from Kampala, Uganda with a passion for upskilling the next generation of digital talent in preparation for jobs and entrepreneurial opportunities in Africa.

He’s the founder of era92 Creative- a Subscription Creative Services Social Enterprise powering the Next Generation of Digital Talent Across Africa.

Trinity is also the co-founder of era92 Group, a group of social enterprises on a mission to reverse engineer poverty and create prosperity for Africans through businesses & microfinance. He has created 1500 jobs for youth from the slums of Uganda and is on a mission to create 10,000 jobs for young people across Africa.

He has been featured on a few podcasts which include:

We are for Good
Disruptors for Good

Highlights * The importance of job creation in Africa * The struggles of growing up in an urban war slum * From being a street child to a designer for Coca Cola * How a marketing internship led to a new career and life transformation for him * The journey of creating 1700 skilled jobs in 7 years * Power of education and drive in achieving success * The ecosystem that they are creating * Role of job creation in overcoming poverty * What’s the future of work in Africa look like * Best places to learn more about Emmanuel Trinity

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Emmanuel Trinity * https://era92creative.com/ * https://ug.linkedin.com/in/nsabaanye-emmanuel

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If you like what you hear please leave a review by clicking here

In today’s episode, Raul talks to Michael Brevik of Cyberdogz Marketing.

Mike is passionate about helping individuals and companies reach their next level in regard to their goals. He is dedicated to teaching the world about marketing and is on a mission to lead with creativity and optimism. Cyberdogz is on a mission to provide pragmatic guidance, visibility, and intentional marketing support and direction to grow and reinvigorate businesses of all sizes in all categories.

Raul and Mike discuss the importance of building relationships with customers, and how this can help solve their pain points. They also discuss how this approach can lead to happiness for both the customer and the agency.

Who’s The Guest?
Michael Brevik calls himself the Chief Barketing Officer of Cyberdogz Marketing. He is the founder of Cyberdogz, a non-traditional branding agency, and he has a heart for helping individuals and companies reach their next level in regard to their goals.

As a result, he is as passionate as a dog with a bone, when it comes to true collaboration with his clients. He's also in the ultimate pursuit of projects that fill the creative cup and his dedication to teaching the world about marketing. Through his podcast Brand Retro, he is on a mission to lead with creativity and optimism. Cyberdogz is on a mission to provide pragmatic guidance, visibility, and intentional marketing support and direction to grow and reinvigorate businesses of all sizes in all categories.

Highlights

Who is Michael Brevik?
What is Mike aiming for and how does it inspire the work for him?
Focusing more on relationships: How it influences the types of work he’s taking on and pursuing.
Importance of quality work in business
Benefits of a diagnosis-first approach to sales
Habits for achieving business sustainability
Foundational principles and essential habits that Mike follows the everyday
Maintaining good communication in business relationships
Having a long-term mindset in business
The project that he’s most proud of and why
Best places to learn more about Mike and Cyberdogz

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Michael Brevik * mike@cyberdogzmarketing.com * https://www.cyberdogzmarketing.com/ * https://www.facebook.com/cyberdogzmarketing * https://www.instagram.com/cyberdogzmarketing/ * https://www.linkedin.com/in/michaelbrevik * https://podcasts.apple.com/us/podcast/brand-retro-with-cyberdogz/id1510389804

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If you like what you hear please leave a review by clicking here

In the midst of a crisis, many leaders are finding it difficult to show empathy and connect with their people. Dr. Michelle Johnston, a management professor, executive coach, and leadership expert, believes that times are changing and we need to be more intentional with how we connect and collaborate with each other.

In her conversation with Raul Hernandez Ochoa, Dr. Michelle discusses the importance of having high expectations and encouragement in the workplace in order to achieve performance goals. However, it is also important to maintain a balance and not be a demanding or pushy leader. They also talk about how changing societal norms and the environment can impact the way work is approached. It is important to have empathy for others and understand that trust takes time to build.

Who’s The Guest?
Dr. Michelle Johnston is a management professor, executive coach, and leadership expert helping leaders achieve results through meaningful connections. She is an award-winning professor studying leadership and business communication, and her research has shown a clear link between a team’s effective communication and its positive financial performance.

Michelle is a celebrated keynote speaker presenting at conferences and events nationwide. She received her Ph.D. in Communication from Louisiana State University, and she was named to the prestigious 100 Coaches group, which consists of the top executive coaches around the world.

Michelle serves as the Gaston Chair of Business at Loyola University New Orleans where she teaches in the graduate and undergraduate programs in the College of Business. She lives in her beloved city of New Orleans, Louisiana, with her daughter, Elizabeth.

Highlights

Who is Dr. Michelle Johnston?
What is her stance?
The difference between organic and non-organic connection
What her practice looks like
The three levels of connection
How to innovate your product and invest in your people
The power of connection in the workplace
Impact of micro-impressions on leadership
Rethinking and reframing meetings
Best practices for connecting with the organization or the team
How to learn more about Dr. Michelle Johnston

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Dr. Michelle Johnston * https://michellekjohnston.com/ * https://www.linkedin.com/in/michelle-johnston-0264b5b * https://twitter.com/drmkjohnston * https://www.youtube.com/channel/UCaHvLMzqaL9cIgKkoofdCMg * https://podcasts.apple.com/us/podcast/the-seismic-shift-with-michelle-johnston/id1625361801

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Frank Carbajal is no stranger to struggling, having grown up in the barrio and witnessing first-hand the challenges faced by many in his community.

Despite these challenges, Frank went on to find success in the corporate world, and he's now using his skills and experience to help others do the same. Frank is currently working on a project to help young people from disadvantaged backgrounds get ahead in today's workforce.

Frank's vision is to create opportunities for those who may not have had them before and to show the world that anything is possible with hard work and determination.

Who’s The Guest?
Frank Carbajal is the Founder and President of Es Tiempo, LLC, "It's Time", Founder of the Silicon Valley Latino Leadership Summit, which brings the Top Thought Leaders throughout the Country to Stanford University. He is also the co-author of Building the Latino Future: Success Stories for the Next Generation (Wiley & Sons), and Co-Author of El Futuro Latino (Grupo Norma), which is published in 14 Latin American Countries, including Mexico.

Highlights

Who is Frank Carbajal?
What leadership is made of?
How he started collaborating with nonprofit organizations
What ideas continue to rekindle the hunger in today’s workforce that didn’t grow up knowing what it’s really like to struggle?
What Frank is working on: The vision of the work he’s doing.

Episode Resources * Connect with Raul * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Frank Carbajal * https://www.linkedin.com/in/frank-carbajal-a85621a/ * http://estiempo.com/

Call to Action * Subscribe to Digital Growth Ops: https://www.digitalgrowthops.com/ * Get the Productive Profits Book: https://www.amazon.com/dp/B085N8TRFN * Get the 80/20 Journal: https://www.amazon.com/dp/B0BDW4KRZ4

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Productive Profits: The Founder’s Guide To Scaling Your Impact

When it comes to unlocking the human potential of your team, there's no one more qualified than Nishika de Rosairo. As the founder of HumanQ, she has developed a framework that helps teams to reach their full potential by tapping into both left-brain and right-brain thinking.

Joining Raul for today’s episode, Nishika talks about what makes her approach unique as she takes into account both the individual and the team as a whole. She also describes the framework and how activating all parts of the brain leads to a whole, fulfilled, and impactful life.

Who’s The Guest?

Nishika de Rosairo is the Founder and CEO of HumanQ, the world's technology-driven pioneer of Group Coaching. At HumanQ, Nishika helps leaders discover their organizations’ human potential, accelerating the transformation of digital mindsets for individuals, organizations, and societies. She was a Strategic Advisor to Fortune 500 companies including Apple for more than 15 years and has traveled around the world to dozens of countries.

Highlights

What makes Nishika de Rosairo and HumanQ unique?
HumanQ: How Nishika developed the framework, what it looks like, and how it operates.
What are the differences between left brain thinking and right brain thinking?
How visionary intelligence and emotional and social intelligence reflect and optimize in your daily life.
The measurement of ROI when it comes to the team.
The key lessons that Nishika learned as the founder while building out the framework and finding the solution to unlock the potential of individuals.

Episode Resources * Connect with Raul * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Nishika de Rosairo * https://www.linkedin.com/in/nishikaderosairo * https://humanq.com/

Call to Action * Subscribe to Digital Growth Ops https://www.digitalgrowthops.com/ * Get the Productive Profits Book https://www.amazon.com/dp/B085N8TRFN * Get the 80/20 Journal
https://www.amazon.com/dp/B0BDW4KRZ4

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Productive Profits: The Founder’s Guide To Scaling Your Impact

Paul is a 20+ year veteran of corporate America with experience in sales, operations, and HR while navigating massive amounts of change and leading others through it. He is also building an executive coaching business, publishing his first book, and is an aspiring actor. Paul is on a mission to be a light in a dark world.

The ONE thing Paul wants to share is much we can accomplish if we apply consistent effort over time. Whether it is building sales teams, changing work culture, or writing a book, simple, consistent effort over time can make a huge impact.

Highlights

Who Paul Hevesy is
Why he believes he’s in a very prime position to take advantage of anything that comes in new
The habits that Paul developed while performing the work he has been doing
How disconnecting from technology helped him
When is the best time to ask for referrals
Where people can go to reach out and know more about Paul

Episode Resources * Subscribe to Digital Growth Ops * https://www.digitalgrowthops.com/ * Get the Productive Profits Book * https://www.amazon.com/dp/B085N8TRFN * Get the 80/20 Journal * https://www.amazon.com/dp/B0BDW4KRZ4 * Connect with Raul * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Paul Hevesy * https://www.paulhevesy.com/ * https://www.successontuesdayllc.com/ * https://www.linkedin.com/in/paulhevesy

Productive Profits: The Founder’s Guide To Scaling Your Impact

Matteo Cervelli is the CEO of a $60M B2B manufacturing company, Urania. It's a family business, and they are in the passage of the 3rd generation. Matteo is a father of two toddlers and a dog.

His goal is to activate talents to create a better world and he does it as the People Gardener. Matteo aims to create scaling companies driven by a purpose with autonomous people as a leader and working with other leaders.

Highlights

Driven by purpose with autonomous workforce: Who Matteo Cervelli is
What are the three core ideas for today’s podcast
What the flywheel effect is
The importance of creating a resonance system in your company
How Matteo kept the consistency going
The things that need improvement and excite Matteo the most
The best places to talk with Matteo

Episode Resources * Subscribe to Digital Growth Ops * https://www.digitalgrowthops.com/ * Get the Productive Profits Book * https://www.amazon.com/dp/B085N8TRFN * Get the 80/20 Journal * https://www.amazon.com/dp/B0BDW4KRZ4 * Connect with Raul * https://www.linkedin.com/in/dogoodwork/ * https://twitter.com/rherochoa * https://dogoodwork.io/ * Connect with Matteo Cervelli * https://matteocervelli.com/ * https://urania.group/ * https://www.linkedin.com/in/matteocervelli * https://twitter.com/matteocervelli

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Productive Profits: The Founder’s Guide To Scaling Your Impact

If you feel like your team is stuck in a rut, it might be time to open them up to new possibilities.

Are you looking for ways to open your team up to new possibilities? For today’s episode, Raul describes what are the three different ways to address your team, and their way of thinking, and to help them open up to new possibilities. He also shares the key things to focus on in addressing other people’s way of thinking in order to embrace new opportunities.

Highlights

The three ways to address your team, their thinking, and to help them open up to the new possibilities
What is the key thing to focus on in addressing the way of thinking
How you can counter other people’s thinking

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

If you’re like most people, you’ve probably heard the phrase “What got you here won’t get you there.” And if you’re like most people, you probably believe it. After all, it makes sense. If you want to be successful, you have to keep moving forward and evolving. What worked in the past won’t necessarily work in the future.

But here’s the thing: this advice is wrong.

Sure, there are some things that won’t help you achieve success in the future. But there are also a lot of things that will.

Highlights

Why the common business advice “What got you here, won’t get you there” is wrong
How you can be more successful in your business, your career, or your life
About habits
Why you need to focus on the right habits
Where most companies go wrong in terms of habits
Why humans tend to fail
What the Fibonacci singularity mathematical sequence is about

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

David is the Founder and Director of Strategy at 3 Owl, an award-winning creative agency that creates websites that stand out from the noise.

They’ve worked with companies like Mellow Mushroom, Great American Cookie Company, VitaLink, Taco Mac, and Wahoo.

At the start of Covid-19, David had to fire 80% of his agency’s staff in one day. Despite the setback, he and the small team that stayed on never missed a deadline and continued to generate millions of dollars in added revenue for their clients. They also managed to grow 3 Owl by 20% each year since.

In 2021, David also wrote the book Small By Design about how to scale a small business all while staying intentionally small

Highlights

Who David Feldman is
What being a small team means for David
How he operates a small team as a big company
As a small team, what was their experience like creating value and receiving feedback from their clients
What the important is for being always available for clients
What a small by the design team is
What is the next goal for the book
Where to find more information about David and his team

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with David Feldman * https://smallbydesign.co/ * https://3owl.agency/ * https://www.facebook.com/3owl.agency/ * https://www.instagram.com/3owl.agency/ * https://www.linkedin.com/company/3-owl-media/ * https://www.linkedin.com/in/david-feldman-atl * https://www.instagram.com/dfeldatl

It's no secret that many of us are struggling to maintain a healthy work-life balance. We're working longer hours than ever before and often feel like we're just barely keeping our heads above water.

But what if there was a way to promote quality of life, even amidst the hustle and bustle of everyday life? It turns out, there is!

For today’s episode, Raul talks about how you can develop a healthy balance between your work and personal lives. He shares what the big difference is between having a list and having a schedule. Raul also narrows down the three tips on how you can aim for quality in your life.

Highlights

How you can develop a healthy work-life balance
Why should you stop thinking that your business life and your career are in competition with your personal life
The three tips to aim for quality in your life
What the difference is between having a list versus having a schedule

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Dom Farnan is a conscious leader. That means she pauses before she reacts. She thoughtfully makes choices and is intentional in her efforts across all facets of her life.

Dom builds businesses by uncovering talent. She loves connecting talent with their dream jobs through understanding their values and aligning their professional lives with their personal passions so they can create a life that matters.

She is leading a movement to bring consciousness to corporations starting with how hiring is being done. Imagine a world where connecting with strangers and sharing information created opportunities for alignment of values and growth with an optimistic outlook and shared excitement for forward and upward momentum.

Highlights

Who is Dom Farnan
What hooked Dom on the journey of entrepreneurship
The journey of burnout: How Dom overcame the fear of building a team
Why should you start betting on yourself
What a win journal is
Looking back: How she transitioned into growing her team
How to seek the right mastermind or the right coach
What her experience was breaking oneself down to rebuilding up
How connecting with clients changed the flow of her business
Where she wants to take her business
How having a different approach influenced her sales and working with teams
What to expect more from Dom and how to connect with her team

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Dom Farnan * https://dotconnectllc.com/ * https://www.linkedin.com/in/dom-farnan * https://www.domfarnan.com/

Vidusha is a Leadership Trainer, HR Consultant, and an Author. He has trained over 200,000 people. He has conducted assignments in over 15 countries physically and has had over 40 countries participating in his open enrollment programs online. Vidusha's forte is in simplifying the complex without diluting it.

Vidusha is also the Founder and Destiny Architect of High Five Consultancy & Luminary Learning Solutions. He is a multidisciplinary consultant who specializes in Leadership Training.

He has been featured on TEDx Colombo for the Leadership Learning framework. He has over 15 years of hands-on experience in over 20 countries and has trained over 100,000. Vidusha has led HR and HRD initiatives that have won accolades globally. He is recognized as one of the World's Top 30 Leadership Professionals for 2022 by Global Gurus Top30 and is listed as one of the top 50 Thought Leaders by Thinkers360 and a listed member of the Organizational Culture Champions for 2022 by LeaderHum.

Highlights

Who Vidusha Nathavitharana is
A different approach: Why he’s sharing 50% of his company’s income with those working with him
What makes an organization successful
How their incentive program works
What the different types of trainers are
What’s your job as a trainer?
How to get the programs and processes work
How they measure maturity in an organization
The three stages of maturity
How to assess the leadership gauge or what’s the best approach to use?
The different ways to check how your team works
Where people can go to learn more about Vidusha

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Vidusha Nathavitharana * https://lk.linkedin.com/in/vidushanathavitharana * https://www.facebook.com/vidusha.nathavitharana * http://www.booksbyv.com/

Whether it is for work or your lifestyle, if you never seem to have enough time to accomplish your to-do list every day, then better time management can help you control your day. But with the many strategies surrounding time management, the big question is: Why one will work?

For today’s episode, Raul talks about a topic close to his heart: Managing his day supporting global teams in 12+ time zones, scaling companies, and raising his family. He shares how he manages his day and how he teaches teams to manage their own. He also explains what the 80/20 rule is and how it works, as well as the three-time blocks that you can implement in your time work. Additionally, Raul enumerates the three rules to master your time, and leaves a big challenge to everyone: Start preparing for tomorrow today.

Highlights

What are the topics for today’s episode are
Why now is the best time to do your best work
Is doing work remotely a competitive advantage?
What the issue is when you do flex or remote work
How Raul manages his day and how he teaches teams to manage their day
What the 80/20 rule is
How the 80/20 rule works
What the true mark of success is
How having three-time blocks in your time work
When is the best time to get off work
What happens when you don’t dictate when you’re actually off and not responding
What the three rules are to master your time

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Luke is the Vice President of Product at Abilitie, a leadership development company that offers virtual mini-MBAs and business simulations that help senior executives from companies around the world build leadership skills and improve strategy execution.

Since 2015, they have taught 25,000+ executives in over 50+ countries, and their clients include Fortune 500 companies such as PayPal, Marriott, Coca-Cola, GE, and Southwest Airlines. In 2020, Abilitie was recognized as one of the Inc. 5000 fastest-growing private companies and Inc. Best Work-Places In America.

Luke is also an Advisory Board Member of Haymakers 4 Hope, a nonprofit that has raised 20M+ for cancer cure research.

Before joining Abilitie, Luke was an Expert Associate Partner at McKinsey & Company, a global management consulting firm that is a trusted advisor to two-thirds of the Fortune 1000 businesses and governments around the world. He holds a BA in Economics from Princeton University and an MBA from Harvard Business School and was also a Teaching Fellow for Harvard University’s undergrad economics class.

Highlights

What Abilitie is: How they work
Who Luke Owings is
How the education now evolved
Where’s the value that is most intertwined with what the market needs today and tomorrow
How Luke makes the remote delightful versus in a room
Why do people care about getting an MBA or the next certification versus getting real-world results and trying something new
What three things MBAs can give
How getting an MBA from established institutions differs from earning it online
What key insights to look for
Why it is important to leverage education
Where to learn more about the programs that Luke develops and facilitate

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Luke Owings * https://www.abilitie.com/ * Get a $200 tuition credit if you mention that you came from the Do Good Work Podcast: https://invitedmba.com/modern-mba/ * https://www.linkedin.com/in/luke-owings-9889214

Zach Stevens is a designer turned brand identity expert behind Stealing Your Brand. Born and raised in San Diego, he helps SaaS founders level up their stories and be more badass.

Zach’s brand definitions framework distills all of the ethereal elements of branding into something tangible. There’s an additional component of stealing your brand identity that is also useful. Both of these relate back to humanity because we all appreciate an authentic story and because it’s better to steal something and give it new context instead of creating it.

Highlights

Who Zach Stevens is
What the transformation is like from being a designer to helping businesses with brand identity
What is the difference between a brand and a design
What point of view does Zach want to influence the world
How it is working with tension with founders
The muse’s purpose: How does a muse show up in your life
As a founder or business owner, why should you care about creating designs and branding
What the concept of being a thief is
Is the purpose of branding just to share a story?
When is the best time to start with branding
Defining branding: Other than the logo and the slogan, what is branding?
How to reach out to Zach Stevens

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Zach Stevens * https://www.zstvns.design/ * https://www.behance.net/zstvns * https://www.linkedin.com/in/zstvns/ * https://twitter.com/zstvns

David Jones is the Founder and CEO of The Talent Enterprise, a leading ‘think’ and ‘do’ tank focused on the elevation of human capital, integrating modern psychometric tools and assessment solutions with the latest advancements in artificial intelligence and data science. With over 30 years of human capital experience, David worked with clients in more than 40 countries on a broad range of talent, leadership, assessment, performance, transformation, and inclusion projects. David is also experienced in various psychometric instruments and qualifies with the British Psychological Society at levels A and B.

Highlights

Who David Jones is
What the science of behavior is
In leveraging AI and data science for the work they are doing, what is the extent that they can even forecast behavior?
What the best diagnosis to become this type of leader for this industry is in this type of work
What would hinder a team from doing the tradition around doing the assessment versus using the newer assessment of The Talent Enterprise
What excites David most about the space that he’s in and the future that he sees this will become like
How the AI of The Talent Enterprise works
What gate analysis is
How to find out more information about The Talent Enterprise’s work and contact David

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with David Jones * https://thetalententerprise.com/ * https://ae.linkedin.com/in/david-barrie-jones

Julien is the Founder & CEO of Unlock, where he’s building the web's new business model by enabling new ways for creators to monetize their content through a decentralized, access control protocol.

He previously founded SuperFeedr, which became one of the leading real-time web APIs, received funding from Mark Cuban and Betaworks, and was later acquired by Medium. At Medium, Julien led the company’s SEO efforts and quadrupled the share of traffic Medium received from searches. He also created his first company, Jobetudiant, while still in school. After nearly 20 years, it’s still one of the largest job boards for students in France.

Highlights

Who Jᵾlien Genestoux is
Where is the internet going, why it’s going in that direction, and what are the trends Jᵾlien is seeing in the next five years
What NFT is
How to start thinking about NFT as a tool versus what others think the mainstream of NFTs are
How can someone enter into a contract
What a wallet is and how it plays a role in NFT and cryptocurrency
How to incorporate NFT into your business
What prompted Jᵾlien to start to Unlock
What are the trends he’s seeing that excite him the most with Unlock
How Unlock plays a role in the trends for infrastructures being built
Where to find more information about Jᵾlien and Unlock

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Jᵾlien Genestoux * https://unlock-protocol.com/ * https://twitter.com/unlockprotocol * https://twitter.com/julien51

When people are working for you, you want to make sure that they are doing the right thing. However, your rules and expectations might be different if you have a freelancer or a solo artist who’s not bound by the company.

How can you motivate them? How can you keep them interested in the job?

For today’s episode, Raul talks about managing and handling the best talent in your team: The solo artists. He shares the four ways how you can nurture them on your team and how you can align their skill set while still challenging them with the work. Raul also uncovers his secret on how he treats his freelancers, helping them flex their gifts, while still keeping them enthusiastic about working with him as a digital business owner.

Highlights

Who is the best talent for Raul is
What are the four ways to nurture the solo artists on your team
How can you align your solo artist’s skill set and be able to flex their gifts while still giving them challenging work
How should you treat your solo artists knowing that they have two to three other projects?

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Heather Smith is an award-winning interactive storytelling pioneer and technology visionary who brings over a decade of immersive storytelling leadership to StoryFile.

StoryFile is revolutionizing the way we connect with each other by introducing conversational video with Audio Visual technology at the forefront of this generation. Through the click of a button, StoryFile magically turns video into a conversation. This next generation of technology uses artificial intelligence to support video conversations on any device. StoryFile transforms traditional one-way video into a two-way conversation. This is the biggest audio-visual evolution since the video was first created.

Highlights

Who Heather Smith is
How StoryFile started
As a person with a non-technical background, how did
Does Heather share the development of her vision for StoryFile?
What questions to ask someone who’s experiencing the same thing as you
What kept Heather and StoryFile going
How StoryFile can be used in different horizons
Where are they focusing more: Business use or consumer use?
Where to learn more about Heather and StoryFile

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Heather Smith * https://www.storyfile.com/ * https://www.linkedin.com/in/heather-maio-smith

After turning around and selling his family business for 8-figures in 2014, Ryan devoted his life’s work to helping entrepreneurs get clarity on how to grow the value of their business so they can create wealth, enjoy work more, and have an impact.

Highlights

Who Ryan Tansom is and how he helps entrepreneurs
How his experience working with founders is and how he started his journey
Who he is usually working with
How he guides people to make the decision or assess which path to take
How to create highly valuable free content that can lead to paid training
Which should you consider in scaling: Flywheel or focusing on what you are more proficient in?
Why should you buy versus build
What to add to the table as you analyze strategy, marketing editions, and then business analysis
Where to learn more about Ryan

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Ryan Tansom * https://arkona.io/ * https://arkona.io/podcasts * Intentional Growth Financial Assessment * https://www.linkedin.com/in/ryan-tansom-4a440710

Anybody can delegate tasks, but there is more to being an effective leader than that. An effective leader gives a major impact not only on the team members they are managing but also on the company they are serving.

But other than that, how can you tell that you’re an effective leader?

For today’s episode, Raul focuses on the litmus test of digital bootstrapped leaders. He talks about the key focus that a leader should focus on in order to pass the litmus test. Raul also shares what aided him in improving his communication and interpersonal skills that helped him make more connections and impacted more lives.

Highlights

What the effective litmus test of the effectiveness of a digital leader is
What key focus area should a leader focus on to pass the litmus test
How Raul improved his communication and interpersonal skills
Why clarity is the most important part of communication

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.

Highlights

Who Dennis Kelly is
How he niched down specifically in direct mail
How he started with the direct mail market
Why direct mail is making a bigger impact
Why some companies are struggling with their marketing strategy
Is direct mail better in remarketing campaigns for warmer audiences or if you’re doing a direct, cold outreach?
How they balance automation with a delightful experience
What the best places are to reach out to Dennis and know what he’s up to

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Dennis Kelly * https://www.postalytics.com/ * https://www.linkedin.com/in/dennisjohnkelly/ * https://www.linkedin.com/company/postalytics/

Running and growing a digital space as a digital founder is hard. However, if you find and win the right clients, deliver the results, and train and inspire the right people, you are on your way to growth.

But it takes time, effort, and discipline too.

For today’s episode, Raul shares his secret and life experiences towards his growth as a digital founder. He narrates the different foundation pieces that help him grow in the digital space. He also argues that it’s important to focus on the foundation first to ensure growth and success. Additionally, Raul talks about how to solve problems with your clients and within the organization using different marketing strategies.

Highlights

Why should you focus on the foundation first to have real growth as a digital founder?
What the three foundation pieces are to grow as a digital founder
What the differences between expertise and wisdom are
How to solve problems using different marketing strategies

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Grant is a brand planner with over 15 years of experience from the land down under - Australia.
He has won multiple awards for his work both in Australia and in NYC (Cannes, One Show, Effies, Webby's, Clio's, etc).

He has a passion for helping brands find and live their purpose whilst developing the most effective strategies and creative work possible.

His most recent work for Crayola on the product colors of the world won a Gold Effie and was shortlisted for a Grand Effie amongst other global awards.

Outside of work, Grant has been very active in advertising community coaching MAIP students, being an advisory board member for Miami Ad-School in Sydney, and guest lecturing at multiple universities both in NYC and abroad.

Grant is a father to Henry, Husband to Julie, and Dog Dad to Arty and Abe (two sausage dogs).

Highlights

Who Grant Flannery is
How Grant got into digital in the first place
How he sees strategy and marrieds that into something to become a beautiful deployment of strategy and aligning with
What drives markets
What the two parts of purpose are
How the brands should make difficult choices
How he sees the world of creation
What his take on Web 3 is
How to reach out to Grant

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Grant Flannery * https://www.linkedin.com/in/grantflannery * https://twitter.com/grantpat

Before you start your day, what is your routine like? How do you maintain focus and productivity all throughout?

For today’s episode, Raul talks about the number one asset that we all should have: Maintaining your focus. He also spills the secret behind maintaining focus by sharing his 10-step protocol to maintain peak focus throughout the day.

Highlights

What Raul’s number one asset is
What today’s negative trend is when getting someone’s attention
The tools can help you communicate without meeting in real-time
What stream of conscious thinking is
The 10 step protocol to maintain peak focus throughout the day

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

When you are building a team, what are the characteristics of the team members that you are looking for? Are you looking for someone with leadership experience or a newbie whom you need to teach the basics too? Do you prefer someone with a high educational background or someone who can take all instructions by heart?

For today’s episode, Raul shares how he builds remote digital teams. He talks about the structure that he sticks to when it comes to building every team that he builds. Raul also recalls what are the things, as a leader, that you need to do to ensure health, vitality, and growth of the team.

Highlights

What today’s topics are
What structure Raul sticks to when it comes to building every team that he builds
How the task unit structure works
Why do you need to structure the team with the lead operations support in three to five people in one team?
What are the three things that you need to do to ensure health, vitality and growth of the team
The measurement of being a good leader

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

What’s the characteristic of a true leader? Should you be strong willed, resourceful or strict, even?

Being a true leader and how you can impact your team - especially the hidden team members - are the main topics of today’s one on one episode with Raul. He talks about how leadership impacts your team, as well as the responsibilities of a digital leader. He also differentiates the different types of leadership and how you, as the leader, can impact other people’s lives inside or outside work hours.

Highlights

How your leadership impacts your hidden team member
When does thinking stop?
What your responsibilities are as a digital leader
What heroic leadership is

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Imagine being a leader of a small team: What kind of leader should you be to help them develop professionally? If you are growing your team, what can you do to let your members reach your desired level of quality?

For today’s episode, Raul talks about the key thing that most agencies lack when it comes to growing your team. He also touches the important topics of minimal level of acceptability and what fractional work is. Raul shares his advice that any agency or team owner can start practicing when building a team which will let your team members reach your level of quality.

Highlights

What to expect in today’s episode
The key thing that the agency lacks, resulting in overworking
What the minimum level of acceptability is
What you can do when building a team and letting your members reach your level of quality
What fractional work is

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

As a leader, you can’t support and encourage your team if you’re feeling stressed and burned out. How can you take care of the other members of the team if you have little time and energy to support yourself?

In this episode, Raul answers where burnout stems from and shares his 7-step solution that you, as a leader, can try to help and empower your team to avoid burnout. He also talks about what the true testament of a leader is and counters what will happen if there is no alignment with you and your team.

Highlights

Is burnout real?
What the true testament of a leader is
What will happen if there is no alignment
Where burnout stems from
The seven things that you can try, as a leader, to help and empower your team to avoid burnout

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Selling is critical to any business. Without sales and deals, your business cannot survive.

But what is the most effective approach to generate sales?

For this episode, Raul describes what a successful business is. He also shifts the talk on the reason why it’s important to focus on a purpose for a company and what is the most overlooked thing in a business. Raul also talks about the value first marketing and the content conversion funnel, and how they work to let your ideal customer know more about you and your business. He also shares the secret to marketing: The different marketing aspects, as well as the different types of content, to help you guide your future clients.

Highlights

The truth behind what makes a successful company
What the most overlooked thing in business is
Why it is important to focus on a purpose for your company
Answering the key question: Does your market trust you?
What value first marketing is
What the content conversion funnel is
How to improve your customer journey experience using paid media and organic non-paid media
What marketing aspect can help you guide your future ideal clients
How to let your customers know who you really are
The three questions that customers will be asking to know who are you and what makes you unique
What the types of content you can create to answer your customers’ questions
The most important question to answer: Will it work for me now?
How to scale your client acquisitions into three dimensions

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Recently, more and more businesses and organizations are using Slack as their main communication tool. Slack allows you to talk to a specific person or even create different channels with different people. You can share documents, images, tag people, comment in a thread, and share links through this app using your desktop or mobile device.

However, if you’re a member of several Slack messages, how can you manage all of the channels that you’re in?

Raul spills his secrets in taming Slack in less than 15 minutes a day. He shares the two protocols that he (and his team) is following when it comes to communicating via Slack. Raul also talks about the three actions that he practices to process information extremely fast and the best time to start the habit that you can apply to yourself or the rest of your team.

Highlights

How many minutes should you spend clearing your Slack?
What Raul’s two protocols are when it comes to communicating via Slack
What the key elements of communication are
What are three actions that you need to do to process your information extremely fast
The best time to start doing the habit

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

As a leader of a team, how do you enable your employees or members? The success of a team depends on how a leader can unlock the potential and empower the people. But how can you do that?

For today’s episode, Raul talks about how you can unlock your team’s potential by making a paradigm shift. He also describes how and when a business becomes irrelevant and eventually dies and how to avoid it from happening, as well as the essential elements of a winning digital team that you can apply to your organization or team and allow your members to contribute towards a shared vision.

Highlights

What the topics for today’s episode are
Having a vision for your company: Is it a good thing or a bad thing?
When the companies begin to die
What are the ways to avoid early death and becoming irrelevant for a business
The difference between prejudice and observation
What the essential elements of winning digital teams are
What the two forms of drivers are

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

A lot of people admire the hustlers, especially in today’s highly competitive and fast-paced lifestyle. The hustle culture is becoming more and more normal for people in the workforce today.

Raul dedicates this episode to the hustle culture founders and for the people who are in the grind. He recalls how his own hustling experience is and shares his life advice to people who are in the culture.

Highlights

Raul’s pen letter to his hustle culture founders
What his hustling experience is
What his advice is for people who are in the grind is
What growing your own startup requires

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

With 23 years of solid experience in leadership roles in sales, management, business, and hospitality, Mandi helps companies thrive by resolving their sales problems quickly. She has a proven track record for increasing sales and closing deals. Mandi also curates creative closing tactics and teaches more effective time management and listening to the voice of the customer to different businesses. In this episode with Raul, she shares the different stages of transference of your mindset and how planning your life before you plan your meeting works. Mandi also talks about the best questions to ask if you are gaining another person’s trust as well as the different levels of sales to improve your business.

Highlights

Who Mandi Graziano is
The one of the most high tech piece of technology that
Mandi is using like Raul
Why is she into journals and journaling her entire career
The stages of transference of your mindset
How planning your life before you plan your meeting works
The most overlooked thing when it comes to running a business
Better questions to ask to gain another person’s trust
The different levels of sales
Mandi’s personal trends or personal things that she’s seeing happening in the market right now
Best places for people to thank Mandi and to know where she’s up to

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Mandi Graziano * https://www.mandigraziano.com/ * https://www.linkedin.com/in/mandigraziano * https://www.facebook.com/mandigraziano

Raul shares his conclusions about working online, especially with a team. He talks about the competitive advantage of being in a remote work environment and how, as a team, you can take it to your advantage. Raul releases his top secrets and tips on effective communication and project mapping, as well as the proven formula of his one page SOP.

Highlights

What Raul’s conclusion is when it comes to working online
The competitive advantage in a remote work
The three areas that you should adjust to create a significant difference
Three tips for your touch and go communications
Real-time communication tips to structure your meeting times
Three quick tips for your master brain or HQ
The three different stages of mapping a project
Who the high level stakeholders can be in your team
The proven formula of the One Page SOP
Why should you have a briefing meeting first before starting a project

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Seth is a previous 7-figure ecommerce seller that exited his company in 2021 to scale Brand Expand, an omni-channel ecommerce launch software designed to help sellers boost sales and reach more customers.

Highlights

Who Seth Hurd is and his mission
What excites him the most about his business
Lessons they learned after giving back to a non-profit organization
How big Seth’s team is
How giving back affected the team
Identifying the issue and the resolution
Taking the hard route: Seth’s journey leaping from consultancy to services
Maintaining the focus and drive within himself and with the team
Looking into Web 3.0 to incorporate with SaaS
Best places to learn what Seth and his team is up to

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Seth Hurd * https://www.brandexpand.us/ * https://www.linkedin.com/in/seth-hurd

Leaders shape the team, the business, the organization, and the community. To ensure that the team members are working harmoniously, we need good leaders.

But what exactly are the characteristics of a good leader?

For today’s episode, Raul circles the topic around leadership. He talks about the three core pillars to effective digital leadership as well as the differences between a leader who just leads and a leader who inspires. He also touches the topic of communication, including the differences between horizontal and vertical communications.

Highlights

Three core pillars to effective digital leadership
The purpose of communication
The three buckets of communication
The number one leech in digital teams
What’s the difference between horizontal and vertical communications
The three benefits of combining both horizontal and vertical communications
How you can decide how fast you want to grow and how fast you want to go as a leader
The two types of people in fast-growing companies
The number one measurement for a heroic leader
The five pillars of heroic leadership

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Tonyah Dee is a coach and teacher where she teaches evidence-based lifestyle tips integrated with spiritual and contemplative practices. Being a life coach, registered dietitian, and master meditation teacher makes Tonyah’s perspective deep yet broad. She creates original devotional chant music to go with a Christ-Centered Meditation and Prayer practice. Tonyah is the Founder of YahLight, a movement to ignite the Light within.

Highlights

Who Tonyah Dee is
What her journey is like in looking for a unique culture in the middle of an era filled with unhealthy kind of lifestyles
How she maintains the balance
The three aspects of a human being
What makes human beings interesting
How observing thoughts work
The benefits of maintaining a meditation practice
The four basic questions to ask yourself to learn more about your wills and desires
Best places to learn more about Tonyah

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Tonyah Dee * http://www.yahlight.com/ * https://www.linkedin.com/in/tonyahlight/ * https://www.youtube.com/channel/UCGGGoxZRdf7sCk0SvjNINDg

Oliver spent a 30 year career building a one-man business into a small multinational, with 13 offices across 9 countries, before selling up in 2014. To achieve that meant a lot of international business travel – really a lot, as from 2000 to 2015 he was away from home for an average of 200 nights a year, flying an average of 250,000 miles a year. He’s still traveling almost as much. So, as a true air warrior, he knows a lot about business travel. He’s now turned author, and put some of his crazier experiences into a new book, “There’s No Business Like International Business”.

Highlights

Who Oliver Dowson is
His experiences with business travels
Traveling versus Zoom: Which is better to use?
The balance between building trust in the time spent with a person and being with that person
The two different approaches for leveraging business travels
How he assesses whom he wants to do business with in a long term
Importance of traveling for a business

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Oliver Dowson * There’s No Business Like International Business * https://growinternational.org/ * https://uk.linkedin.com/in/oliverdowson1 * https://oliverdowson.com/

[PRODUCTIVE PROFITS] The Digital Service Pricing Guide How to Strategically & Ethically 2-3x Your Pricing That Will Help You Grow A Thriving Team & Attract Winning Clients

As CEO of Ziglar and key collaborator on his father’s 30th book, Born to Win, Tom Ziglar carries on the organization’s “profoundly simple” philosophy: “You can have everything in life you want if you will just help enough other people get what they want.” Tom shares this lesson with billion-dollar companies, small-business owners, and prestigious academic institutions, allowing thousands of clients to take their business further than they ever dreamed possible.

Highlights

Who Tom Ziglar is
How can you step into becoming a leader
The new type of leader: The Trex leader
If you treat your people like five-year-olds, what are they going to act like?
The key mindset to have if you’re moving away from hourly billing to knowing the actual value worth to the person
The strategic disruption: The crazier it gets, the better we do
How you can create peace of mind in leadership in the digital world
The simple way to create trust in the team
How to create a team that wins

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Tom Ziglar * SEE YOU AT THE TOP * http://ziglar.com/ * https://www.ziglar.com/tom-ziglar/ * https://www.linkedin.com/in/tom-ziglar

See You at the Top: 25th Anniversary Edition

Jon and Becky are two Oklahoma business partners and friends who have 35 combined years of experience in nonprofit development and marketing. He's the designer, she's the writer, but they call themselves "marketers disguised as fundraisers." They are a community that educates, uplifts, and amplifies the changemakers powering the nonprofit and social promising sectors, leading to an impact uprising.

Highlights

The meaning of impact uprising: believing in the power of philanthropy
Finding your passion
Connecting with like minded people
The eight core values of their company
Why serve the community
Modernizing and elevating nonprofit
Why the world turns to global rather than digital
Training nonprofits and building donors

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Becky Endicott & Jon McCoy * www.weareforgood.com * https://www.instagram.com/accounts/login/?next=/weareforgood/ * https://www.facebook.com/weareforgood/ * https://www.linkedin.com/company/weareforgood/ * https://www.youtube.com/channel/UC29Ed0AkksXVSluA66LmNxQ?view_as=subscriber * https://www.pinterest.com/weareforgood/

In this episode, Raul welcomes Brian Jackson, the owner of Sandler Training of San Diego. He lives in San Diego, CA, with his wife, Risa, and four children: Weston (13), Wyatt (11), Waylon (8), and Layla (2). He enjoys taking his boys camping with the YMCA Adventure Club "Indian Guides" and has served as the past Chief of the Mohawk Nation.

His mission is to teach clients how to sell more effectively and comfortably, achieving their goals in business and life. Tune in to know how to create an environment where honest dialogue flourishes in the sales process.

Highlights

How to create a sound environment for genuine discussion.
Navigating the underlying emotional intelligence
Managing CRM and using data properly
How COVID-19 pushes people to crave face-to-face communication
How to sell more and effectively to achieve business goals
Why let go of expectations

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Brian Jackson * Sandler Training in San Diego * https://www.linkedin.com/in/sandlertraining/

Andy's hit "Accelerate Your Sales" podcast was acquired by ringDNA in 2020. Since re-named "Sales Enablement with Andy Paul", the show continues to inspire thousands of sales professionals each week.

Andy has also written two award-winning sales books, "Zero-Time Selling" and "Amp Up
Your Sales".

He is ranked #8 on LinkedIn's list of Top 50 Global Sales Experts.
And he has consulted with some of the biggest businesses in the world including Square, Philips, Grubhub and more, making him one of the leading voices in the sales industry today.

Highlights

What the four pillars of selling are
How to apply the four pillars to your day to day business operations
What the real job of a salesperson is
Pillar of generosity
What differs a trusted advisor to a transactional one
How the four pillars help create a new sales culture for the organization
What becomes the point of difference when the customer has to make a decision

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Andy Paul * Zero-Time Selling * Amp Up Your Sales * https://www.linkedin.com/in/realandypaul * https://www.andypaul.com/sales-enablement-podcast/

Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions

Zero-Time Selling: 10 Essential Steps To Accelerate Every Company's Sales

Vito Glazers is an American media entrepreneur, producer, author, actor and international television personality most known for his appearances on WE TV, Bravo, and Netflix reality shows. Alongside his onscreen endeavors, Vito Glazers is highly regarded as an expert on News, Television and Film Production and specializes in Reputation Management, Public Relations, Influencer and Celebrity Marketing.

His mission is to empower people and brands to tell their stories through news, media, and influencers.

Highlights

Who is Vito Glazers? - 0:19
What led Vito to the path and how gratitude unlocked the paths for him. - 1:24
The real purpose of life. - 4:22
When you’re grateful for what you have, God will give you more to be grateful for. - 6:00
Benefits of learning the process and genuinely feeling gratitude for everything that happens in your life. - 8:36
The difference between hope and being grateful. - 11:00
Things that Vito is up to and what excites him now. - 12:04
How to stay in touch with Vito. - 16:16

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Vito Glazers * https://vitoglazers.com/ * https://twitter.com/VitoGlazers * https://www.instagram.com/VitoGlazers

Over the past 5 years, Alex has scaled eCommerce brands into the tens of millions, his ads have been seen by billions (getting him featured in Yahoo, Forbes, Business Insider, MarketWatch and more). He developed the concept of eCommerce App funnels, and founded Scaling Group, following just four months after its inception, the business flew past seven figures in revenue marking that as his true entrance into digital entrepreneurship.

Highlights

What Alex Martino has been up to for the past five years. - 0:14
The topics to be covered in this episode. - 1:16
What got Alex into the eCommerce space? - 2:12
Helping people who are looking into setting up their own eCommerce stores. - 4:13
Creating apps for eCommerce. - 6:11
Having an app can be a hedge against risks. - 12:51
Important thing to understand as a business owner who wants to grow successfully online in advertising. - 14:37
The use of apps for influencers. - 15:58
The next best steps to create an app. - 17:22
Where is eCommerce going? - 19:25
Best place to connect with Alex. - 21:58

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Alex Martino * https://scalinggroupllc.com/ * https://www.facebook.com/aIexandermartino/ * https://www.instagram.com/alexmartino

May 2012… My life would change forever. My son Joseph and I were hit by an 18-wheeler truck one morning. A few months later, I lost my job, my house in foreclosure, and accumulated mounds of debt as a single father.

On my journey, I tried everything to get back on my feet and was always led back to marketing, so I started my own agency… Jeraud Marketing, where we scale companies revenue by “Turning Strangers Into Customers Using Paid Social Media Ads".

I’m on a mission to show businesses how to take the “Intent” of google search and continue the conversation effectively & efficiently with paid social media ads— without all of the guesswork, even if you’ve been unsuccessful with paid social in the past.

Highlights

Who is Jeraud Norman? - 1:07
What inspired him to make the change? - 4:48
The decision making process. - 12:06
They are not rejecting me, they are rejecting the product. - 16:13
The secret sauce. - 18:19
Impacting businesses today. - 18:44
The formula. - 24:19
What is overnight success? - 27:41
Best ways to learn more about Jeraud Norman. - 32:49

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Jeraud Norman * https://jeraudmarketing.com/ * https://www.instagram.com/jeraud_gave/ * https://www.linkedin.com/in/jeraudnorman/

Raul sits with Robyn Johnson to discuss the Wild Wild West of Ecommerce. Robyn is the co-founder of Marketplace Blueprint, a digital marketing agency specializing in Amazon product marketing. In just a few years, she created a seven-figure business selling on Amazon and eBay with only $100 taken from their emergency fund.

In this episode, she shares why she built a consulting and coaching business with some of the industry's most successful resellers. Discover her decade of experiences on Amazon, eBay, and other eCommerce sites. Tune in to know more about goal setting and other tips on surviving an entrepreneurial venture online.

Highlights

Who is Robyn Johnson? - 0:23
The perseverance, goals, and motivation towards success - 2:29
Clear pathways and redundancy: Why work backwards? - 5:44
Maintaining consistency and hitting goal with momentum - 8:00
Having entrepreneurial friends is vital - 11:40
The shiny objects syndrome - 12:27
Sales is service - 15:22
The Wild Wild West of Ecommerce - 16:40
Reseller market or private label? - 18:47
Goals for the next 5 years in the business space - 20:30
Time, business, and money - 22:42
Get in touch with Robyn - 25:24

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Robyn Johnson * https://marketplaceblueprint.com/ * https://twitter.com/amzrobynjohnson * https://www.linkedin.com/in/robynjohnsonaz

What does authenticity mean? How can you incorporate genuine marketing into your business?

In this episode, Raul sits with Amy Jacobus to talk about human marketing. Amy is the founder of Grounded Growth consulting, a comprehensive framework for creating an evergreen brand guide and actionable marketing plan. Amy shares the framework she uses for her clients in improving and investigating the brand and marketing strategy. She emphasizes the importance of good marketing — with integrity and aligned with values. Thus, it is also significant to constantly practice finding your authentic voice.

Tune in to know why feelings are free to get involved in marketing aside from data and numbers.

Highlights

Who is Amy Jacobus? - 0:10
Expanding explanation on human marketing - 1:11
Everyone is craving for authentic voice - 3:17
Is authentic even real? - 5:06
Difference of corporate brands from personal brands - 7:27
Building feelings and connection: finding loyalty - 9:27
Delving into the framework for approaching brand and marketing strategy - 10:58
The suggested number of feedback loop: starting small and still - 16:39
Executing and syndicating the strategic word: how can it become relevant to marketing? - 17:43
Walking through the fear of sharing too much to the world - 22:50
Where is the marketing realm heading to? - 24:49
How the golden rule works in marketing - 26:24
What does Amy do to stay relevant? - 29:36
How to connect with Amy? - 31:23

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Amy Jacobus * amyjacobus.marketing * instagram.com/amyjacobus * linkedin.com/in/amynjacobus

In this world surrounded by chaos, toxicity, and drama, what is the root cause behind all these?

In this episode, Raul welcomes Master of Business Leadership founder Phil Johnson. Over 21 years, Phil has been helping organizations and executives worldwide understand the value of emotional intelligence. According to him, all the negativities present in the world are projected by ego-based fear. This is because most people experience anxiety from the rapid change requiring them to get out of their comfort zones. However, as we win over this emotional labor, we also strengthen our emotional intelligence.

Another root cause of chaos is giving away energy. To provide a solution to this dilemma, we should tell the truth with compassion; it is not weakness but strength. It will make you an inspirational leader, not taking power from other people.

Highlights

Who is Phil? - 0:10
The pivotal turning point in Phil’s life: the tsunamis of change - 1:10
Why does emotional IQ matter?: The Authentic Listening - 4:15
Society is driven by ego-based fear - 7:08
Other protocols to guide people with building the emotional intelligence -10:12
The penny doubling: building habits and journeying through the experience curve - 12:49
Habits to practice: giving energy away unconsciously - 14:22
The reflection point: discussing results on a weekly basis - 21:09
Building habits is a lifelong practice - 23:27
Connect with Phil - 25:37

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Phil Johnson * https://ca.linkedin.com/in/philipjpjohnson * https://calendly.com/mblcoach/30min

In principle, there are 3 ingredients that are necessary to implement change in any team

They’re quite simple, some blatantly obvious, and you can call me out for being too simplistic about this however I believe it’s important for us to keep these ingredients at the forefront of any change management because without understanding these key ingredients the change you are seeking to implement may falter.

The 3 major ingredients are

1) “Pigheaded” discipline

2) Tight communication and

3) Time

Do you believe that passion and purpose come from simple events? How can we, in our little way, make a difference and change lives?

In this episode, Raul welcomes guest Dawn Manske to talk about fighting against human trafficking. Dawn is an advocate against human trafficking, and she shares how she creatively found and created a vehicle to uplift this vulnerable community. Through Made For Freedom, a business that she established, many victims’ lives have been changed. It provides people with dignified employment. Also, this business’s goal is to let people wear things made with dignity. Currently, Dawn partners with 15 centers across the globe to expand its organization’s operations.

Highlights

Dawn’s origin story of discovering and fighting against human trafficking - 2:00
Aligning purpose and growing the business - 9:02
The genuine need: the issue behind the pants and how it changes lives - 11:50
Partnering with 15 centers across the globe - 14:03
Balancing the supply and demand - 15:15
Measuring the social impact - 18:45
Reinvesting profits into the cause: the true value of business - 22:45
Where you can read more about the Dawn’s cause: Made For Freedom

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Dawn Manske * https://www.linkedin.com/in/dawnmanske * https://madeforfreedom.com/

There seems to be a big fad around the one-person business or “companies of one”.

There is no judgment on my part as I have grown as a solopreneur and I believe it can be a very beautiful way to contribute to society.

However, we must distinguish between the difference between a business, namely a business owner and a freelancer.

Most one-person businesses are disguised as freelancers.

They run their own financial books. Do their own marketing. Take their own sales calls and fulfill their client obligations.

I know very successful (and wealthy) freelancers who run their businesses like this and enjoy the freedoms of time wealth, working with clients they want to, working when they want to, and are HAPPY.

There is a modern fallacy that entrepreneurs MUST DO MORE and grow revenue for the sake of growth.

Choosing not to grow for its own sake is a wise strategic decision if it is aligned with your life goals and vision for the future.

For those who have discerned that they want to contribute more to society and are ready to endeavor to grow their profit and impact, this Spark is for you.

In this Spark, I’d like to discuss how to GROW this type of “one-person business” without destroying your health, burnout, or neglecting your family.

What are the books that changed your life this year? Are there any books that you’re planning to read for 2022?

In this one-on-one episode, Raul talks about the books he’s currently reading, the ones that he went through several times this year, the books that made a significant impact on his life, and what he’s planning to read next. He also cites the different strategies you can apply to your life.

So here’s a challenge for everyone: What’s your goal with words next year?

Highlights

Where does the real power to share come from? - 0:50
What X’s currently reading? - 1:44
The books that made a significant impact on his life this year. - 2:09
Series that X has gone through several times this year. - 2:57
What he’s going to read next? - 4:11
The challenge. - 5:35
Another way to be strategic with your life. - 6:06
What are your topics? - 8:03
What’s your goal with words next year? - 9:33

Episode Resources * Tao of Charlie Munger by David Clark * SEE YOU AT THE TOP by Zig Ziglar * The 8th Habit by Stephen R. Covey * The Practice by Seth Godin * The Philosophy of Thomas Aquinas * Principles for Dealing with the Changing World Order * No B.S. Books by Dan Kennedy * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

See You at the Top: 25th Anniversary Edition

Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark

Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

The future is human.

#dogoodwork is not a label but a way of living.

It is the constant and diligent effort to achieve a new level of excellence in one’s own life.

It is the hidden inner beauty behind the struggle to achieve excellence.

It is not perfect but imperfect.

It is the effort, discipline, and focus that often goes unnoticed.

The goal of #dogoodwork is to highlight that drive…holistically.

Taking into account every aspect of what it means to be human:

To have a Soul

A Mind

A Body

Relationships

Family
Friends

Your Contribution

Future generation
Work
- Career
- Business

We are evolving the podcast.

We will now have 3 segments for the podcast:

Interviews with amazing Guests
1on1’s with me
And now Productive Profits

With our guests, we will gather proven frameworks, mental models, and results-driven strategies to provide you new insights on every episode.

For our 1on1s, my main contribution to you is in my area of expertise of working with entrepreneurs.

The future of business is human.

In addition to the 1on1’s, I will be doing something new and share with you every strategy and tactic, and framework I have from my business growth playbook: Productive Profits.

If you are interested in learning how Productive Profits can help you reach your growth and personal goals, please apply for a discovery call at dogoodwork.io/apply

Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life.

Soul
Mind
Body
Relationships
Contribution

I’ll close with this quote from Joseph Ratzinger, also known as Benedict XVI

“The world offers you comfort. But you were not made for comfort. You were made for greatness”

This is Raul Hernandez

It’s an honor to be a small part of your journey.

Do Good Work.

What’s the most powerful transformation that happened to you personally and business-wise? How were you able to maintain this powerful change in your life?

For today’s episode, Raul welcomes Bobby Dysart of the Student of Intention. They discuss the secret of creativity and what a lot of businesses are missing. Bobby also shares his strategic moves in businesses and the effective ways if you are thinking of leaving your usual 9 to 5. He also talks about his new book, The 5 Buckets, the 10 Year Perspective Newsletter, and how he practices his framework.

Highlights

Who is Bobby Dysart? - 0:05
His powerful transformation. 1:58
Was there a healthy or a non-healthy tension that he’s focusing on building his asset? - 4:09
Thoughts on the difference between a feeling and an alignment. - 7:27
What a lot of businesses are missing. - 10:45
How does the book help him create a creative outlet and
transform himself and his business? - 13:56
The 10 Year Perspective Newsletter. - 16:44
What he stumbles upon while writing the book, The 5 Buckets. - 19:55
The two ways of perceptual contact. - 21:18
The invitation to experience life. - 24:58
Practicing the framework. - 26:52
Best ways to contact Bobby. - 28:53

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Bobby Dysart * https://studentofintention.com/ * https://www.linkedin.com/in/bobbydysart * The 5 Buckets

The 5 Buckets: A Framework for Living with Intention

Have you ever asked yourself “What’s the reason why I built this business?” or “What are my business goals?”

Your business intentions will not only put up your company, but it will also showcase your name as a business owner. And this topic surrounds the talk for today between Mike and Raul.

Mike shares the journey that led him towards entrepreneurship. He also talks about how he started building relationships with other people and his biggest aha! Moments and realizations. He and Raul prove that if you’re launching something, you have to fail extremely fast. The only true failure is giving up and stopping.

Highlights

How did he get to where he is? - 2:11
What led him towards entrepreneurship? - 9:28
Things that he sees in the workplace after moving. - 13:24
How can you start building relationships with other people? - 16:22
Things that are most exciting for Mike. - 17:46
The biggest realizations and Aha! moments. - 23:13
What happened after changing his pricing and repositioning? - 26:21
The takeaway. - 32:13
What’s next with Mike? - 33:58
Places where you can reach out to him. - 35:45

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Mike Moll * https://www.mikemoll.co/ * https://www.instagram.com/themikemoll/ * https://www.linkedin.com/in/themikemoll

Social media is a proven and effective way to reach new audiences. It can help you build authority, trust, and identity for your business. Other than social media, what are the other forms of marketing that you can lead for your business?

In Raul’s conversation with Blake Wyatt, Blake shares his thoughts on “Marketing is everything, but it’s not everything.” He also talks about the latest trends and where he thinks marketing is heading.

Highlights

How Blake Wyatt started. - 0:05
Is being a CMO and CSO just a fancy title? - 1:51
Thoughts on “Marketing is everything, but it’s not everything.” - 5:16
Shaking up the space while working with a client. - 8:39
A great place to start? - 15:21
How can I elevate the experience to add more to perceive value? - 17:55
What got Blake believing in the trends and where marketing is heading towards. - 23:09
Best way to learn more about Blake. - 35:50

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Blake Wyatt * https://ca.linkedin.com/in/blake-wyatt * https://www.facebook.com/gnr8onlinesolutions/

If you want to start a strong, thriving team, you need to have an effective leader first. A leader who practices habits to develop a highly successful team can steer your team to greatness. But the big question is: What are these leadership habits?

Raul welcomes Gregg Gregory to talk about the power of words and teamwork. Gregg shares the different things that a team needs to have to achieve teamwork. He also shares the practical steps that a group can take as well as how a leader can facilitate progress within teams.

Highlights

Who is Gregg Gregory and what to expect? - 0:05
The power of words. - 1:37
Teamwork is not just a group of individuals working together to achieve a common goal. - 3:09
What do you need to have to achieve teamwork? - 5:20
Two different things: Predictive trust vs vulnerability trust. - 7:38
Practical steps that teams can take. - 10:44
As a leader, how can you orchestrate to ensure that something is being done? - 13:49
The 20-20-20 rule. - 15:20
To avoid stagnant hypoxia. - 15:58
As a leader, how can you facilitate progress within teams in an encouraging and motivational way? - 17:12
The book The Four Commitments of a Winning Team. - 20:33
The roadmap. - 22:52
Best place to contact and learn more about Gregg. - 24:24

Episode Resources * The Four Commitments of a Winning Team by Mark Eaton * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Gregg Gregory * https://teamsrock.com/ * https://www.linkedin.com/in/teamsrock * https://www.facebook.com/TeamsRock/ * https://twitter.com/teamsrock

The Four Commitments of a Winning Team

Communication is essential, especially if you’re handling a team. However, how do you communicate with your members? Is it effective?

Raul centers his talk today around communication. According to him, “The words you use today will determine the outcomes you see in your life.” He also shares the two most important forms of human communications. Raul also breaks down how you should communicate when you’re leading others.

Highlights

The words you use today will determine the outcomes you see in your life. - 0:58
Why are words powerful? - 1:11
The two most important forms of human communication. - 2:03
How should you communicate when you’re leading others? - 3:03
Practice intentional communication. - 4:04

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

CRMs are treated as software to store customer information. However, times have changed and it’s now used not only as a database but also as a project management tool by many businesses.

One of the CRMs available in the market right now is Salesflare. For today’s episode, Raul is joined by the co-founder of Salesflare, Jeroen Corthout. Jeroen describes what it’s like to compete with tech giants and how Salesflare is different from other CRMs available in the market today. He also talks about the latest trends in the field, as well as the different horizons that the company aims to reach.

Highlights

What it looks like to compete with giants. - 2:42
His dream. - 10:45
Learning to solve the problems he’s really passionate about. - 11:30
The key takeaway: Steps that Jeroen follows that can serve as a framework. - 12:48
How he went from not talking to customers to focusing on an industry where the majority of his time is relationships and conversation. - 14:37
What drove him to focus on the sales ecosystem and how he started on customers? - 16:06
The trends Jeroen is seeing and the steps he’s doing to proactively keep himself valuable in the marketplace. - 22:57
Where is the company going? What are the trends and horizons that he wants the company to reach? - 28:18
Best ways to reach out to Jeroen. - 32:01

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Jeroen Corthout * https://salesflare.com/ * https://www.linkedin.com/in/jeroencorthout/

How do you communicate with your remote team? Is it via SMS, Skype, or one of the most popular ones: Slack?

Slack makes it easier to communicate with your members, either through dedicated channels or direct messaging. But how can you fully maximize its use?

Raul discusses how you can structure Slack to have a very strategic form of communication in your organization. He talks about the different frameworks that you can apply today with your team. Not only that, but Raul also gives the top tips to make sure that communication flows within the organization with the use of Slack.

Highlights

The first things that you need to look at. - 1:24
Three sides of the triangle. - 1:54
Why do you care about an org chart? - 3:41
Creating different teams and channels. - 4:55
Setting up ground rules. - 8:52
Within Slack, save or bookmark a link to store your actions, initiatives, or communication. - 11:37
The final piece. - 13:56

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Is it a must to modernize Human Resources? What are the benefits of combining HR and technology?

Take a deep dive into upgrading your HR for growth as Raul welcomes Annissa Deshpande. Annissa is a former HR executive of a Fortune 500 where she oversaw the successful hiring of 20k people in 150 countries annually and designed internal talent initiatives to achieve business results. She talks about upgrading HR to grow revenue and create a place where people would love to work. Annissa also shares her and lōglab’s mission: To modernize HR to focus on growing revenue and creating a place where people love to work.

Highlights

Introducing the guest: Annissa Deshpande. - 0:10
The topics to cover. - 1:14
Working with people development. - 1:59
People come to work and they forget to be people. - 3:34
Why modernize HR? - 5:38
What am I missing: What are the programs that I should have in place? - 7:47
Things that leaders should be looking out for the business. - 10:39
Asking yourself: What are your quarterly goals? - 13:47
Identifying a Cookie Cutter Leadership. - 14:57
Annissa’s book and how HR plays a huge role in making some of the best strategies in the world. - 17:27
Best places to go to know more about Annissa. - 20:47

Episode Resources * The Comeback: A Modern HR Novel * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Annissa Deshpande * https://www.theloglab.net/ * https://www.linkedin.com/in/annissadeshpande * https://twitter.com/annissad

The Comeback: A Modern HR Novel

Are you making the most out of your day? Do you think you’re reaching the goals and progress that you’re setting on a daily basis?

Raul sits down to talk about growth. He believes that in order for a person to achieve growth, it starts with how you’re handling your day-to-day life. Raul shares the effective technique which helps him and his clients achieve growth and effectiveness: Through the 80-20 day optimization and breaking your day into five segments.

Highlights

What is growth? - 0:12
Uncommon facts about growth. - 1:06
The 80-20 day optimization. - 2:15
Breaking your day into five segments: What are they? - 2:47
Taking charge of your morning routine. - 4:03
Pushing life into the world through the 80-20 time. - 5:06
Getting your first intake of the day: Your daily work. - 6:39
Recapping the day and focusing for tomorrow: The build-up time. - 9:40
Do what you love and set your own rules: Your evening and night routine. - 10:47

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

How To Increase The Quality Of Your Service By Learning From The World's Greatest Guitar Player You Probably Never Heard Of.

If you are delivering results to your clients - are you successful?

Pick one:

1 - You deliver results to clients one time - you got lucky.

2 - You deliver results to clients repeatedly - you’ve got a winning product.

3 - You create new ways of getting better results consistently - you’ve got a winning process.

The last is overlooked.

Most service companies stop at level 2. Here’s how you can achieve level 3 by learning from one of the world’s greatest guitarists.

Highlights

Delivering results to your clients - 0:25
Creating new ways to get better results for your clients - 1:01
Getting a winning process - 1:23
A business is measured by its results - 3:23
You have the power to focus on the process - 4:13
Delivering results to the clients - 5:15

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Alexander is a serial entrepreneur from Finland. Despite his young age, Alexander has already led a team of 70 people and built a business that is collaborating with some of the largest businesses in the Nordics. He instantly fell in love with building and running businesses when he started his first business in 2016 and he has founded many businesses and initiatives since then. Outside of work, Alex is a passionate flyfisher and enjoyer of the pure Nordic nature.

Highlights

Who is Alexander Silén? - 0:08
Experience in leading a large team as a young leader in the digital remote world. - 2:10
Key insights that he discovered, not only from himself but also his leadership practice to lead a larger team. - 4:03
What are the visions of the business and how Alexander takes these visions? - 10:13
When you say “Yes” to a vision, you’re saying “No” to 1001 other things that could be shiny objects. - 14:36
Experience working with a team not only to have collaborative vision support but also a shared vision that everyone can agree on. - 18:33
Only 3% of people actually have their goals written down on a piece of paper. - 22:28
Making yourself useless as a founder. - 23:54
Your vision and your business matter, but how can you focus on one area to make you a true leader? - 28:52
Where to find Alexander Silén to reach out and learn more from him? - 29:15

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Alexander Silén * https://www.linkedin.com/in/alexandersilen/ * https://mobal.io/

Edwin has been featured in Entrepreneur, Social Media Today, The Orange County Register, and other national media outlets. Edwin was formally educated in marketing and public relations in Hollywood, CA in the 1990s and has since coached thousands of CEOs and business leaders in the United States and Europe.

Edwin is the author of, Power Branding Secrets and Three Degrees of Separation

Highlights

A lot of craziness going on in the world - 1:21
Permission to engage and educate - 5:22
The key is building a list - 6:58
Increasing referrals - 7:54
How to become “the obvious choice” - 8:50
Followers on LinkedIn - 11:47
Let’s be really good at something - 13:30
Growth is not easy - 15:42
What’s a nano influencer - 26:18
You can’t see what you don’t see - 30:17
There are four different types of referrals - 30:51
A strategy to keep growing - 35:08
Starting to use automation tools - 38:21

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Edwin Dearborn * https://brandedshareables.com/best-referral-marketing-book/

Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.

Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

Highlights

Who is Bryan Clayton and why will his story inspire you? - 0:36
Starting an organic path from ground zero. - 3:30
How approaching something new started: Starting up a software company without knowing how to code. - 6:00
You just work with what you got. You pour your soul into a couple of things and then rinse and repeat. Do it over and over again for a long period of time. 7:21
The three things that make sense when you’re starting a business from scratch. - 10:35
Founding a company is a full-contact sport. - 12:53
Starting a business and the old school Super Mario World:
How are the two things the same? - 15:04
It’s important to be a student of your own game, of your own industry. - 19:06
Experience with going forward, without being 100% ready. 21:30
You don’t have to be the founder to think like a founder. If you think like the founder, you’ll progress, you’ll level up. - 26:08
Top books that influenced Bryan’s journey. - 26:35

Episode Resources

The 7 Habits of Highly Effective People
Think and Grow Rich
The E-Myth Revisited
Shoe Dog
Built to Sell
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Bryan Clayton
https://www.linkedin.com/in/bryan-clayton-a96b33214
https://www.instagram.com/bryanmclayton/

Shoe Dog

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The 7 Habits of Highly Effective People

Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)

Built to Sell: Creating a Business That Can Thrive Without You

The most important business concept I've ever learned can be condensed into one sentence:

Everything has a process.

Now that may seem very vague and broad (and obvious)

But let me show you how I arrived at that conclusion and how it has allowed me to create any process within any organization of any size with any product in any industry.

Highlights

Everything has a process and you can improve it! - 0:37
Having clear actions - 1:35
Making a process profitable - 3:09
Every action can be measured - 3:33
Measure and optimize - 4:43

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

How do you communicate with your team, especially if you’re in a different time zone? In this episode, Raul talks about how you can lead and communicate effectively with global teams without being a Zoom zombie. He emphasizes that for a team to effectively work, trust is needed. Raul also shares the two different modes of communication that you can use for your team and how a project management tool can increase productive and effective work.

Highlights

Humans will still drive work, even in the midst of AI, VR or metaverse, whichever comes in the next 20 to 50 years. - 1:54
Teams need TRUST to perform effective work that makes a difference. - 2:53
What are the two modes of communication that you can use to communicate with your team? 4:25
How can you effectively communicate with the team? - 9:30
Why should you use a project management tool? - 12:56
Asking yourself, as a leader, the three basic questions. - 13:23

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

As leaders, we spend the bulk of our time processing information and thinking. This, in collaboration with others, drives our team’s actions. Focusing on the wrong information ultimately leads to increased costs and lower returns on effort and investment. Here’s how to ensure you’re executing the right actions.

Highlights

20% of your time is spent processing information and identifying if it’s useful, relevant and if you can use it now. - 1:00
As leaders, it’s important for us to balance how we are focusing our energy on the right information and making sure we are executing the right action. - 2:18
Setting up a 15-minute power meeting. - 3:41
Ask the question: What opportunities exist now? - 4:36
The most important task as a leader is to orchestrate action. - 6:37
When you build a powerhouse of a team, you’ll get used to it and you’ll be able to focus on bigger drivers of growth for your organization, for your company, for your team. - 8:10

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
https://review.firstround.com/an-exact-breakdown-of-how-one-ceo-spent-his-first-two-years-of-company-building

Darshan Mehta is the CEO and founder of iResearch, an online focus group platform that enables companies to quickly and affordably extract insights from consumers worldwide. Drawing from more than 20 years of marketing strategy and research design experience, Mehta is authoring a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences.

In addition to his role at iResearch, Mehta is an adjunct professor at universities in Thailand, Sweden, France, and the U.S. Through the course of his work, Mehta has traveled to more than 80 countries and been recognized in publications such as Forbes, Inc., the Journal of Advertising Research, and Quirk’s.

Highlights

Who is Darshan Mehta? - 0:08
When we’re creating a new product for our market or industry, or creating a new campaign, is it best for it to be within the organization to understand what the customers want and what the market wants and to come up with ideas thru internal brainstorming, or should we directly ask the market and see what they want? - 1:20
How can you proactively create strategies or ongoing touchpoints to know what the market is? - 4:11
The possibility of interviewing a thousand people. - 5:52
Branding is one of the best ways to differentiate. - 9:11
Defining your brand. - 11:24
Dealing with trends. - 13:05
Some of the things that are totally out of your control, they’re gonna happen no matter what. But recognize that there’s always an opportunity in any given situation. - 15:25
How can startups and brands right now prepare for what’s coming? - 17:20

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Darshan Mehta * https://iresearch.com/ * https://www.linkedin.com/in/darshan--mehta * https://www.connectqik.com/

How can you make sure that things are moving forward more effectively in your team? There are two things: productivity and profitability, which Raul discussed in today’s episode. He answers two important questions: What’s the difference between productivity with purpose and productivity with profit and why is it important to streamline communication with the teams?

Highlights

Diving into productivity and profitability. - 0:40
The three facets of an idea. - 1:41
As a leader, it’s our job to shorten the gap between information and action. - 2:17
When is information useful? - 4:49
Productivity alone does not equal effectiveness. - 6:07
Focus on opportunities first. - 6:56
If you go to opportunities first, then it will actually prime your mind to look into your teams and departments first then solving and focusing on the bigger things. - 7:44
Leadership doesn’t have to be complicated. - 8:49
How can you be profitable? How can you make sure that things will move forward more effectively? - 9:27

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Over the last decade, Justin has helped build two $50M+ ARR companies and raise over $300M in venture capital. Then, in 2019, he burnt out and walked away from a high-paying executive job at a fast-growing startup in Los Angeles to work for himself. He moved from LA to Nashville and built his own businesses online. He uses active income to create passive income, and passive income to invest in the future.

Highlights

Building a business around yourself - 2:13
Becoming a creator - 2:52
Things that you should be teaching your audience - 6:16
Building your audience - 8:30
Having certain hours to create - 18:26
Being in the startup game for a while - 21:34
One tip that he recommends the audience - 23:00

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Justin Welsh * https://www.linkedin.com/in/justinwelsh/ * https://www.theofficialjustin.com/ * https://www.justinwelsh.me/

Raul talks about a productivity tip from productive profits to help your team combat information or communication overload by creating a “master brain”.

Highlights

Communication overload - 0:37
Information that is useful that you can store - 1:19
What’s a “master brain”? - 1:41
Centralizing information help you find all that you need in less time - 2:41
The goal is to create leverage - 3:34
The goal of productive profits - 4:21

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Raul focuses on business, career, and sales. So, if you’re in business right now, you know that you need sales to survive. How to fix a “dry” sales pipeline? Check it out!

Highlights

You need sales to survive - 0:41
Identify the most important metrics in your sales metrics - 1:21
What are the actual metrics that you can measure - 1:55
What tactics and strategies you should be applying - 2:32
How to increase your conversion rate - 4:55
How to improve sales - 6:47

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Raul talks about designing your team, designing your business, and about one of his early mentors and the book “Startups Culture Mindset”.

Highlights

How can you define a startup culture - 0:31
The culture depends on a lot of things - 1:16
Having the power to work with intention and change the design - 1:59
The design is the first step - 2:30
Employing the right resources and team members - 3:11

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Raul talks about leadership and uncovering the hidden potential in your team. He shares how in a Forbes article, they said that 65% of businesses do not reach the point where they can employ anyone.

Highlights

Your number one liquid fuel to grow - 0:54
How your team could share their talents - 2:00
Helping your team grow - 3:06
Thinking with an average mindset - 3:54
What Raul recommends to leaders - 4:19

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Jennifer Risher is on a mission to move money out of the taboo category and have much needed conversations about the emotional side of money and wealth—as a way to connect, learn from each other, and shake up the status quo. Her book, “We Need to Talk: A Memoir About Wealth” tells her story and explores the impact of wealth on identity, relationships, and sense of place in the world.

Highlights

Her background - 1:38
She disapproved of what she had - 2:46
Money out of the taboo category - 3:13
Money reveals who you are - 5:36
It’s important to have conversations about money - 9:02
Money as a tool - 14:09
Aligning money with values - 19:53

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Jennifer Risher * www.jenniferrisher.com * www.halfmydaf.com

Raul goes back to a very early episode where he talks about living day by day. Raul shares what he calls “The 80-20 day of optimization”.

Highlights

As a leader - 1:25
Optimize your day - 1:55
Habits to start your day - 2:09
How your day could be complete - 4:13
Think on what to pay attention to and what not to - 5:38
Being intentional and focusing on the results - 7:19

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Kris Putnam-Walkerly is a trusted advisor to the world’s leading philanthropists. For over 20 years, ultra-high net worth donors, foundations, Fortune 500 companies, celebrity activists, and wealth advisors have sought her advice to transform their giving and catapult their impact. As a philanthropy advisor, speaker, and award-winning author, she’s helped hundreds of philanthropists strategically allocate over half a billion dollars in grants and gifts.

Kris’s clients include the Robert Wood Johnson Foundation, J.M. Smucker Company, Charles and Helen Schwab Foundation, Heising-Simons Foundation, Annie E. Casey Foundation, David and Lucile Packard Foundation, Walton Family Foundations, Fujitsu, Blue Shield of California, and Avery Dennison Foundation, among many others.

Highlights

There are two sides of the coin when it comes to giving - 1:15
Having a scarcity mindset - 5:05
Being more strategic in the way to give - 6:10
Being efficient with your resources - 9:34
Having resources - 12:23
It’s not a sales process, it’s a service - 15:13
What are you trying to accomplish with your philanthropy? - 16:06
Look at the way that you give - 23:12

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Kris Putnam-Walkerly * https://putnam-consulting.com/contact/ * https://putnam-consulting.com/delusional-altruism/ * https://putnam-consulting.com/8-things-every-philanthropist-can-do-to-change-the-world-landing-page/

Calvin Brown has developed applications for some of the world’s largest brands, and has managed global teams and multi-million-dollar software deliverables.

What makes Calvin unique is his dedication to educate entrepreneurs and other tech professionals on how to create the software that we all know and love. He's also involved in the coding community: the tech group that Calvin created for black coders, Black Men Code, has now grown to over 1,000 professionals.

His many publications have aided him in his mission to spread knowledge, educate entrepreneurs and empower them to solve their own technical issues.

Highlights

Learn from our stories and backgrounds - 1:07
Willing to grow - 3:52
The need to make more money - 4:12
Continuing the entrepreneur journey - 5:18
Focusing on one simple idea - 6:00
The key motivator that he is seeing - 9:24
A paradigm shift - 13:50
People love to do different things - 15:45
Take an action plan - 18:38
The most exciting thing that he is looking at right now with technology - 22:16

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Calvin Brown * www.IamCalvinBrown.com * https://www.iamcalvinbrown.com/ * http://kairuconsulting.com/ * https://www.instagram.com/iam_calvinbrown/

Raul will be discussing how to accomplish your goals and how to complete your marathon, from his experience. He talks about lessons that you can apply in some areas of your life when it comes to accomplishing a very specific goal that will require sacrifice and effort.

Highlights

The preparation phase - 1:23
Running a marathon - 2:32
What to do when you’re looking to achieve something - 3:25
Taking the first step - 5:10
Visualize success and yourself finishing - 6:34
Have a strong focus - 9:11
Setting out the right expectations - 11:29
Embrace difficulty - 13:26

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Chelsea Kim is the Co-Founder and Head of Operations and Branding at BELLA, a lifestyle brand with the first conversational banking experience 100% powered by love. BELLA is challenging the status quo, building a movement by injecting love, beauty, and empathy into business.

Building businesses is in Chelsea’s blood. After starting her career in healthcare operations 10 years ago, she moved into technology, and for the past 6 years, she’s turned her focus to building infrastructure for startups in Silicon Valley. When New York started calling her name, Chelsea moved to Manhattan and joined the BELLA team with a single purpose: to build her dream company focused on community and connection first. In short, Chelsea is building the company she always wanted to work with, one based on inclusivity, kindness, and equality. Chelsea and BELLA are leading by example and changing the world in the process.

Highlights

A company’s purpose - 2:36
Maintaining the company’s values - 3:57
Identifying when to change - 10:02
Being an operations person - 11:54
Focus on integrity - 13:09
Focus on the purpose and the mission - 15:22
What excites her the most for the future - 15:52
Their most recent program - 17:24
The fact of focusing on the culture first - 19:57
Mission-based decisions - 20:45

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Chelsea Kim * https://www.bellaloves.me/ * https://www.instagram.com/bellaloves.me/ * https://www.linkedin.com/company/bellalovesme/

Tevis Trower, Founder & CEO of Balance Integration, author of The Game-Changer’s Guide to Radical Success, knows that building a great organization begins with cultivating true greatness from the very top (and within). Tevis is a pioneer in optimizing corporate cultures, and has been heralded as “corporate mindfulness guru for the new millennium.” Tevis has coached high performers and top executives for powerful organizations ranging from Disney to Morgan Stanley in leveraging their most precious asset: their humanity.

Highlights

It’s never going to be enough - 3:55
Having all the skills in place - 5:27
The hunger is for a deeper relationship with ourselves - 6:18
How much can we lead in the absence of humility and self-awareness? - 8:07
What’s radical success? - 11:18
Where you can get the exponential gains - 15:01
Creating your own self-expectations - 18:01
Looking at a situation as it is - 18:47
The parts of yourself that represent your shadows - 20:26

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Tevis Trower * https://www.balanceintegration.com/dogoodwork * https://www.linkedin.com/in/tevistrower/

With KO Thought Leaders, a division of nDemand Consulting Services, Oscar and Kiya strive to help couples in business to develop structure and strategies that nurture the balance between business and home. Working closely together is a dream that grows from love and enthusiasm, and Oscar and Kiya have developed strategies to help themselves and others achieve that dream.

They advise couple-preneurs on areas including building:

A stress management plan,
Trust and respect boundaries,
Optimizing your combined efforts,
Avoiding communication breakdowns,
The art of unplugging, and letting the bedroom be a bedroom.

Highlights

Going into business with your partner - 1:07
Thinking in the game plan - 3:02
Serving small businesses - 5:26
There’s no “secret sauce” - 6:04
Differentiate business from home - 6:04
The notion of work, time, balance - 10:20
Wanting to be an entrepreneur - 16:01
Money is oxygen - 17:38

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Oscar & Kiya Frazier * Text the word "business" to 678-672-1444 for all of Oscar & * Kiya's direct contact information and links to pages * https://thoughtleaders.ndemandconsulting.com/

Max Borges is an entrepreneur who in 2002 founded the Max Borges Agency, a tech-focused public relations firm.

By studying the habits of business and strategy icons, he built his agency to more than 50 employees and $10 million a year in revenue.

Max is also a tech investor and author of How to Be Fan-F’n-Tastic.

Highlights

Being lucky to find great mentors and teachers - 1:16
Wanting to be more successful - 3:28
The other areas of life - 5:20
Having a positive mental attitude - 7:38
An open-book test - 9:08
Focusing on the experience - 12:05
Things that you learn in college - 15:34
Always learning and always practicing - 16:36
Being a public relations agency - 18:03
How life is - 20:36
Decrease costs and increase efficiency - 23:52
Things to look at to reach a level of growth - 25:27
Putting systems and processes in place - 26:36
Financially incentivize employees - 29:36

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Max Borges * https://www.maxborgesagency.com/

Molly has coached and consulted over 4,000 entrepreneurs over the past 25 years in Executive-Level Leadership, Continuous Improvement, and Team Empowerment Initiatives to infiltrate new markets, leverage partner ecosystems, and produce profitability.

Podcaster, Blogging since 2008, Best Selling Author.

National Podcaster, Nationally recognized blogger since 2008, #1 Amazon Best Seller Author; “Speaking Your Truth: Courageous Stories from Inspiring Women”, “Intrapreneurs in an Entrepreneur’s World – How to Empower Your Employees to Step Up and Lead”, “Don’t Be a Yes Chick: How to Stop Babysitting Your Boss, Transform Your Job and Work with a Dream Team Without Losing Your Sanity or Spirit in the Process” and “Speaking your Truth: Courageous Stories from Inspiring Women.

Highlights

Her number one question - 4:01
Think and behave like an entrepreneur - 4:59
Culture and values - 6:59
The truth about your business - 8:50
The difference between a value and a core value - 9:09
Be clear with your core values - 10:20
Training your team - 12:05
The word “review” creates anxiety - 13:12
KPIs and reviews - 16:00
Easily measure progress - 16:56
Personal and professional wins - 18:54
Supporting your team to reach goals - 19:36
The first step to take - 22:41
Do not worry about the how - 24:27
Making momentum and progress - 26:27

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Molly McGrath * www.hiringandempowering.com * https://www.linkedin.com/in/molly-hallmcgrath/

Raul talks about the Fibonacci Series of Events and how it can help you persevere and see your initiatives through.

Highlights

Making a plan - 1:21
Why a plan fails - 1:39
Being flexible and agile - 2:41
What’s the Fibonacci Series of Events - 2:56
Defining what works - 4:53
We exist through time - 5:21
Go and take action! - 5:37

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Anna is a product and marketing professional specializing in tech, SaaS, and startup growth and is the Product Marketing Manager at Supermetrics.

At Supermetrics she's overseeing the launches of new connectors (Instagram Insights, HubSpot, Taboola, Pinterest Ads, Snowflake, and 17+ others).

She is also a host of The Marketing Analytics Show, where she catches up with marketers and analysts to learn how they’re using data to make better decisions.

Highlights

Data metrics right now - 2:21
How Supermetrics works - 3:19
Data Studio for getting reports - 4:32
Google Analytics - 5:18
The market needs are changing - 7:08
Why use Supermetrics? - 8:47
Tools super user-friendly - 11:55
Having accurate data - 14:35
Marketers are not just marketers anymore - 19:55
Google Data Studio - 23:34
What a data warehouse is - 26:26
The place where you should store your data - 28:34
Data trends - 31:02

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Anna Shutko * https://supermetrics.com/ * https://fi.linkedin.com/in/annashutko

Are you trying to remove bottlenecks from your business? Listen in as Raul gives insights and shares his experience.

Highlights

You can’t remove a bottleneck easily - 1:15
You need to redesign your approach - 1:54
Redesign the entire process - 2:12
The redesign takes time and communication - 2:29
Designs solve problems - 2:58
Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast

Paul Klein is a business consultant and entrepreneur. He helps consultants, freelancers, and solopreneurs stop undercharging so they can get paid what their work is really worth!

Paul has consulted and worked with numerous national and international brands including Target, Slack, UC Berkeley, Cracker Barrel, Holiday Inn, KFC, Taco Bell, Yum Brands, JCPenney, Bebe, Dollar General, Sherwin Williams, Les Schwab, and more. He’s also the host of the Pricing is Positioning Podcast.

Highlights

It’s all about the value that you give to your clients - 3:39
What is the value to our clients? - 6:23
Creating a win-win for everybody - 7:04
It’s about positioning - 9:56
Justifying the prices and being confident - 11:48
Being creative with our pricing - 23:20
Looking for another value to add - 27:00
Being technology-based - 29:27
Transitioning from rock and roll to his life today - 30:21

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Paul Klein * https://www.paulklein.net/ * Podcast: https://www.paulklein.net/podcast.html

Stacey helps business owners achieve a referral explosion by teaching them how to execute a simple, 5-step process to receive referrals without asking, without paying, or without manipulation.

She shows you how to identify and nurture relationships with your referral sources plus plant referral seeds in an ongoing memorable and meaningful way. This process saves you time in growing your business and allows you to be seen as the expert, not the always hustling salesperson.

Highlights

How you can get referrals without asking for them - 1:36
The how and why behind referrals - 2:40
Prospecting and marketing - 5:17
Having a referral plan - 11:24
Being interested in the long-term success - 11:52
Be referable - 14:57
Impacting your referral sources - 16:00
Honor, respect, and protect your relationship with your referral source - 17:42
A massive mindset shift - 18:46
The relationship with the referral sources - 23:16
The snowball effect - 24:54

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Stacey Brown Randall * https://www.staceybrownrandall.com/

Raul talks about how to execute a great idea. He explains it from a philosophical point of view.

Highlights

Great ideas are amazing - 1:13
Great ideas have their value and merit - 1:31
Understanding a scenario and all facets of information - 1:42
Great ideas stem from understanding - 2:07
Leveraging your experience - 2:36
Experience vs. knowledge - 3:13
How to execute a great idea - 4:20

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Zeb Evans is the Co-Founder and CEO of ClickUp, the leading all-in-one workplace productivity platform servicing more than 2.5 million users around the world. A serial entrepreneur, Zeb has started several software companies with over $100 million in revenue, with a focus on building tools that increase productivity and save time.

Highlights

What’s ClickUp? - 2:53
Everything in one platform - 7:00
Zeb’s background - 7:40
Combining time and efficiency - 10:51
How they increased their velocity - 11:39
Progress and perfection - 13:25
Moving towards perfection - 14:42
What they’re looking for the next decade - 18:10
What he does for fun - 20:12

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Zeb Evans * https://clickup.com/

One of the things that I recently employed in my life, in my work, is not having meetings… I’m not trying to eliminate them completely, but I want to articulate the fact that most of our meetings are unnecessary.

Highlights

Being with another person in a Zoom meeting - 2:16
There are different levels of meetings - 2:41
Disrespecting your own time - 2:56
Working with your time - 4:23
Communicating things efficiently - 5:13
Shortening gaps between information and action - 5:24
Three categories of meetings - 6:05
What’s worth a meeting? - 7:10
Think about things that can be done offline - 9:10

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast

Maurice Hofmann is a serial entrepreneur, marketing, and customer success specialist, who is known for his innovative drive as well as his ability to lead cross-functional teams to achieve the highest level of success.

As the Global Vice President of Customer Success at Open-Xchange, IncMaurice is responsible to guide OX’s customers towards products like GoDaddy, Altice, Orange, or TalkTalk with the highest level of sustainable success.

His newest project is the NYC Marketing Academy aimed to offer small businesses/start-ups and people looking to learn about marketing, a no-nonsense, practical application of marketing for their business purposes. It’s about allowing people to know what to do when they get to the office on a Monday morning. The NYMA is the extension of his recently published book Roadmap to Marketing Success for start-ups, product launches, or career changers.

Highlights

Marketing has gone wrong - 3:00
Reading several marketing books - 4:21
Not knowing what to do first - 5:36
His journey and background - 12:53
Tactics and strategies for a company - 17:49
Making social media campaigns - 18:35
About tactic - 23:06
The keyword is: relationship - 27:19

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Maurice Hofmann * https://nycmarketingacademy.com/ * mauricehofmann@hotmail.com * https://www.instagram.com/NYMKTAC/ * https://www.linkedin.com/company/11104314

With over 15 years of experience in marketing organizations, Sudha has worked with companies like P&G, Nielsen, and PayPal.

She’s currently on the Brand Marketing team at LinkedIn where she gets to help develop a world-class brand in the talent space.

She’s an active volunteer with the Mindfulness & Compassion team over at LinkedIn, is undergoing coaching certification through CTI, and is mastering interpersonal and organizational skills through the InnerMBA program.

She’s on a mission to help create a world of work where business leaders and teams recognize the importance of self-mastery, interpersonal mastery, organizational success, and emotionally intelligent teams and how those contributors can drive business success.

Highlights

Interpersonal relationships - 2:14
A simple definition of marketing – 2:45
Building products starting with customer needs - 3:47
How marketers can build and market products that map to customer needs – 5:35
Blending humility with confidence when building products – 11:07
When is the right time to pivot and make changes to a product in the market? - 15:28
A collection of superstar people does not make a superstar team – 17:55
How to foster workplace cultures that enable great marketing – 19:30
Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Sudha Ranganathan
https://www.linkedin.com/in/sudha-ranganathan/

We’re going to be talking about how to create and add new products and services that your customers will actually want… but we do not have a crystal ball. What we can do is make strategic market research… When you do market research you can know what your customers need.

Highlights

What happens when you do market research - 1:40
Understanding the buyer psychology - 2:16
The ideal customers narrative - 3:33
Getting qualified leads - 4:06
Having more predictability in the business - 4:37
Understanding the customers' feelings: 7:00

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast

Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real-world change by helping them nail their impact story, build brand awareness, and inspire action.

Highlights

The status with social impact organization - 2:55
Social impact and an example - 5:41
Sustainability and social impact - 6:41
Capitalism can be used for good - 7:53
A generation of productivity - 9:59
Designing branding and digital experience - 11:43
The unique strengths that we can take to the table - 14:17
Taking actions to make an impact - 15:44
Efficiency vs. Effectiveness - 20:53
Who cares about what - 26:39
Authenticity is a key component - 28:09
Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Eric Ressler
eric@designbycosmic.com
https://designbycosmic.com/manifesto/
https://designbycosmic.com/

There’s a characteristic that I see in performers that I interviewed in this podcast, and that’s responsibility. With responsibility, you can make sure that you face things you do not want to face. Learn more about the cornerstone to leadership in this episode.

Highlights

Things that we do not want to take responsibility for - 2:19
What are the responsibilities that you're giving away? - 2:37
The responsibility paradox - 3:02
Becoming a better person - 3:39
One of the key components that you need to choose - 4:22
How can we address the responsibilities? - 5:30
Changing the direction of our lives - 5:44

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Nicky Billou is the #1 International Best Selling Author of the book Finish Line ThinkingTM: How to Think and Win Like a Champion, and The Thought Leader’s Journey: A Fable of Life.

He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada.

He is the co-founder of eCircle Academy (www.eCircleAcademy.com) where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers, and other service-based Entrepreneurs, positioning them as authorities in their niche.

He is the creator of the Thought Leader/Heart LeaderTM Designation.

Highlights

The way he approaches a business - 1:37
Wanting to have a billion millionaires in the world - 3:39
What drives your mission in business - 4:56
Who you surround yourself with - 6:03
Wanting to communicate better - 7:13
How the real world works - 10:00
The most important thing to become a champion - 12:52
Thinking like a champion makes you one - 14:26
What to do to become known - 16:18
The process for thought leadership - 18:41
Why focus on challenges - 20:05
Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Nicky Billou
www.eCircleAcademy.com
nicky@ecircle.ca

This is another solo episode, where I wanted to have a 1on1 with you. I define what demanding greatness is and how you can do it correctly.

Highlights

What’s greatness - 1:41
Demand greatness from yourself - 2:57
Transforming another individual’s perception - 3:51
Removing the barriers to grow - 5:03
The potential is there - 5:52
The path of greatness - 6:41
How are you demanding greatness? - 7:30

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Alain Hunkins helps high-achieving people become high-achieving leaders. Over his twenty-year career, Alain has worked with tens of thousands of people in over 2,000 groups of leaders in 25 countries.

Clients include Wal-Mart, Pfizer, Citigroup, General Electric, State Farm Insurance, IBM, General Motors, and Microsoft. In addition to being a leadership speaker, consultant, trainer, and coach, Alain is the author of the book CRACKING THE LEADERSHIP CODE: Three Secrets to Building Strong Leaders. As a faculty member of Duke Corporate Education, Alain’s writing has been featured in Fast Company, Inc., Forbes, Chief Executive, Chief Learning Officer, and Business Insider.

Highlights

What leadership means to him - 2:42
All of us are leading every day - 4:08
The right mindset that you need to have - 4:43
Connection, communication, and collaboration - 5:03
The unnecessary connection - 7:42
The basis of connection is empathy - 9:38
Not feeling comfortable - 13:48
What’s the goal of communication? - 20:01
Step beyond the comfort zone - 24:44
Bad leaders vs. good leaders - 29:10
Being efficient and effective - 29:57
It’s about you helping other people - 34:08
The goal of feedback - 37:40
Becoming a better leader and connector - 41:40

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Alain Hunkins * https://www.alainhunkins.com/cracking-the-leadership-code * www.alainhunkins.com * www.linkedin.com/in/alainhunkins * alain@alainhunkins.com

Nicki Krawczyk, President of Nicki K Media, is a copywriter and the Founder of FilthyRichWriter.com and FiredUpFreelance.com. As part of the Filthy Rich Writer project, she created her first course in 2012 – the Comprehensive Copywriting Academy – to teach the skills and steps needed to make a career out of copywriting.

15+ years of copywriting experience, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters and build thriving careers from her website with her flagship course Comprehensive Copywriting Academy.

In 2021 she, along with her hugely talented team, created a second resource for freelancers, Fired Up Freelance, and the training course, Freelance Success Framework, which serves up proven, step-by-step guidance for building a freelance career you’ll love.

Highlights

Her journey being a copywriter - 2:34
Giving people copywriting projects - 3:34
The Comprehensive Copywriting Academy - 4:14
How important is copywriting? - 7:49
Treating a business like a business - 9:58
Where you can find a copywriter - 13:34
Going freelance - 15:50
The difference between freelance and entrepreneurship - 28:37
Episode Resources
Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Nicki Krawczyk
www.Filthyrichwriter.com
https://filthyrichwriter.com/free-video-training
www.FiredUpFreelance.com
https://firedupfreelance.lpages.co/free-freelancing-training/
contact@filthyrichwriter.com

Dean Dutro is the co-founder of Worth eCommerce, a 7+ figure eCommerce marketing agency that helps businesses of all sizes dramatically grow their revenue by at least 30% with lifecycle email marketing and SMS marketing. Dean is an eCommerce email marketing and SMS expert, a Klaviyo Platinum Partner, and sits on Klaviyo’s Advisory Council. He is also the founder of Email Growth Training and has helped over 600 stores grow leveraging email. He is also the host of the Relationship Commerce Podcast, which focuses on eCommerce founders, their stories, struggles, and strategies that are working to scale now.

Highlights

Always wanting to grow and scale - 3:21
Being on a growth path - 4:48
Meeting great talents - 6:23
Increasing customer’s lifetime value - 16:16
How to add value - 23:30
How are you helping clients? - 26:06
Having a podcast - 31:55
Making and driving impact - 33:44
Building community and success stories - 33:23

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Dean Dutro * https://www.linkedin.com/in/deandutro/ * Worth Ecommerce: https://www.instagram.com/worthecommerce/ * Worth Ecommerce: https://www.linkedin.com/company/worth-ecommerce/ * dean@worthecommerce.com

Lisa is the president of BottomLine, a company that supports Challenger Brands to evolve their business and create more impact.

For her, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not.

Her team helps clients implement high-performing strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins.

Highlights
Doing market research - 2:07
What it means to properly position yourself - 3:55
Exclusivity vs. Commodity - 4:39
Understanding what the market needs and wants - 6:57
Why you do what you do - 15:22
The experience of the customer - 17:38
Creating a passion for a brand - 19:55
What are you most frustrated about - 23:58
You need to do your homework - 26:02
It all depends on what makes sense for your business - 28:33
Female entrepreneurs - 31:47
Being proud to have a certification - 32:49

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Lisa Genovese * Website: https://www.wearebottomline.com/ * Email: lisa@wearebottomline.com * LinkedIn: https://www.linkedin.com/in/lisamariegenovese/

We just recorded the 100th episode of this podcast! I just want to THANK YOU for listening! Here we are at a hundred episodes but I am just starting!

Highlights

What’s the purpose and the goal - 0:42
Building a machine - 1:35
Being able to touch on good insights at each interview - 1:59
What’s Raul’s goal? - 2:36
What makes this podcast different - 3:40
Continuing to add value - 4:19
Thank you for listening! - 4:53

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Ben has been helping clients tell their stories and build their brands for more than 25 years now. He is a two-time author, host of the four-year-old YourLIVINGBrand.live show, and differentiator of brands. His mission is to help companies and those within them to stop being commodities and instead, be brands worth loving.

Highlights

Differentiating yourself - 2:37
What’s your brand and what’s your message - 4:35
Having the expertise to solve a problem - 6:11
Having the right message - 6:55
The market changes too fast - 9:56
Think if you’re communicating effectively - 13:28
Being good at what you do - 17:17
There are easy ways to reach your audience - 20:12
Podcasting as a role in marketing strategy - 25:14
A mobile-friendly website - 27:39

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Ben Baker * www.yourbrandmarketing.com * Video examples: * https://www.youtube.com/channel/UC9BqPtCcSyHvQsbl2rumM4w * https://www.youtube.com/c/simpletivity * ben@yourbrandmarketing.com

Andrew Gazdecki is the founder of http://MicroAcquire.com former CEO & Founder of Bizness Apps and Altcoin (both acquired). He has been an entrepreneur for longer than he can remember. He likes to build stuff, most companies, and tries to tell a story that goes beyond what the company does to how it’s changing markets. He has been featured in NYT, Forbes, WSJ, Inc.com, and Entrepreneur Magazine, as well as prominent industry blogs such as Mashable, TechCrunch, and VentureBeat.

Highlights

His background - 2:33
The company that he has created - 4:33
An easy way to connect to buyers - 5:30
What you do as a broker - 7:46
Looking for acquisitions for expansion - 9:22
Large companies buying startups - 10:25
What is Microacquire? - 14:05
A big part of acquisitions - 17:03
Buying a business is not like buying a house - 17:47

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Andrew Gazdecki * https://www.linkedin.com/in/agazdecki/ * https://twitter.com/agazdecki * https://microacquire.com * andrew@microacquire.com

This is going to be a particularly special episode as Raul does a solo podcast. He talks about San Diego and dives into what it means to become more human and how you can be more human in your life.

Highlights

San Diego as a city - 1:21
Fake realities - 2:35
Becoming more human - 2:45
A program that changed his life - 3:25
Being fascinated about the startup world - 3:49
Success is boring - 4:45
We always talk about goal settings - 6:30
What success looks like - 7:15
Metrics that matter in your personal life - 8:33
What happiness means to you - 9:50

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast

Ryan Condie has started 8 “projects”, 2 succeeded, 6 failed. He has bought 3 companies and so far, all have succeeded. His mission is to help people buy a business that leads to financial freedom. He loves entrepreneurship and he is taking the acquisition route to avoid early pitfalls in starting from scratch.

Highlights

College is great - 2:05
Acquiring a company and growing it from them - 3:49
Approach entrepreneurship in a unique way - 5:28
Doing something new - 6:56
Looking for acquisitions to grow - 8:16
Skills and knowledge that you currently have - 10:47
What to do if you’re looking to acquire a company - 12:01
Being able to buy a business - 13:33
Doing seller financing - 14:32
About SBA Loans - 16:00
Key factors to analyze a business - 16:59
Looking for something online - 18:41
Always asking the “why” - 24:10
Freelancing and microfinancing - 25:12
It’s a journey, and it’s a process - 27:23

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Ryan Condie * Apple: https://podcasts.apple.com/us/podcast/lets-buy-a-business/id1506985601 * https://letsbuyabusiness.com/ * https://www.linkedin.com/in/ryancondie/ * https://twitter.com/ryanpaulcondie * ryanpcondie@gmail.com

Omar Morales is a Project Director at Advano and the founder of The Omar Project — a website dedicated to the art (and science) of project management. Over the last decade, his work has taken him to new cities, new states, and even new countries. From the United States to Singapore to Malaysia, Omar has managed projects not just in the millions, but in the billions.

When he’s not busy being a project manager, he enjoys hiking, camping, and skiing with his wife Phoenix, and their son Amias. Omar is currently based in New Orleans, LA.

Highlights

About project management - 2:32
Predicting where your cash flow is going - 5:29
The fundamentals of proper execution of project management - 6:25
Being proactive about missing a deadline - 12:05
Managing a deadline perfectly - 13:04
Using group meetings - 13:45
We need leaders - 14:44
Creating the right type of system - 16:40
Doing things outside the box - 19:12
Bringing the right talent - 20:27
Why hire a project manager? - 21:45
Getting in touch with Omar - 23:02

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Omar Morales * Website: www.theomarproject.com * Twitter: https://twitter.com/theomarproject * Linkedin: www.linkedin.com/in/omar-morales1 * Instagram: https://www.instagram.com/theomarxproject/ * omar@theomarproject.com

Ari Meisel is an author, speaker, consultant, and coach. Ari is the founder of Less Doing, which shows how you can find time in your schedule and space in your brain to spend most of your time doing what you want to do, based on three central aims: Optimize, Automate and Outsource. They inform how to unleash waves of efficiency in everything you do, from organizing your finances to maintaining your health.

Highlights

Ari’s unique viewpoint - 2:17
Frameworks that we do not set up correctly - 6:13
Automate your processes - 8:03
Using the right technologies - 9:18
You need to understand what’s possible - 10:09
The biggest paradigm shift - 14:26
Becoming more replaceable - 14:54
The proper way of delegating - 16:10
The purpose of the asynchronous meeting - 18:49
Doing private coaching - 20:01

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Ari Meisel * https://lessdoing.com * ari@lessdoing.com

Manuel Hartmann is the Founder & CEO of SalesPlaybook. Manuel built up SalesPlaybook bootstrapped by himself from 0 to 110+ customers + >350k (+300% 2019) annual revenue in <2 years. Before, he built up sales for a Swiss B2B AI startup, co-led Salesforce projects, and worked in sales door-to-door, at Tesla and Accenture.

Highlights

Manual activities - 2:09
The most important activity that an entrepreneur can do -
3:33
Some components of sales - 7:10
Doing the sales by yourself? - 9:49
Having lack of trust - 12:32
Building systems - 13:17
What happens when founders delegate too much - 14:37
Sales are human - 16:28
Synchronous vs. Asynchronous communication - 18:31

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Manuel Hartmann * LinkedIn: https://www.linkedin.com/in/hartmannmanuel/ * Website: https://thesalesplaybook.io/ * manuel@thesalesplaybook.io

Michele Crocker is the Principal of Cardiff Martech. She is a pioneer in the CX movement and has led the customer service experience for several Fortune 500 companies. A call center operational expert, Michele drove improvements in call centers within multinational companies in direct selling, logistics, travel, and telecom. She honed her leadership skills at British Airways, DHL, Herbalife, and UPS.

Highlights

Helping leaders maximize their talents - 2:08
Having conversations with clients - 6:04
“Can” is a skill, “will” is an attitude - 6:28
Not all jobs are equal - 7:06
Asking insightful questions - 8:20
Looking at leadership in three different buckets - 9:47
Implementing a process - 10:46
Looking at change capacity - 12:36
Every organization has a seasoned pro - 17:54
What’s your change capacity? - 23:22
Engaging with the team - 27:33
Get in touch with Michele - 31:23

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Michele Crocker * https://www.cardiffmartech.com/ * https://www.linkedin.com/in/cardiffmartech/ * michele@cardiffmartech.com

Professor Peter Alexander is a results-based stress management expert who empowers leaders to protect their health and handle challenging situations with grace and success. During his career, he has had the privilege to work in a variety of sales and marketing roles. Each role had one thing in common: high stress. High stress to the point that he was diagnosed with stress-related diabetes and also ended up in the hospital with a severe case of diabetic ketoacidosis, a few hours away from being comatose. He was physically, mentally and emotionally burned out and it hit like a brick wall.

It was also a reality check for him. When you don’t have your health, not much else matters. He knew it was time for him to walk away even though he had a great job, secure income, and good benefits. Interestingly, his coworkers and peers were very supportive and the majority of them told him they admired his decision to put his health first before his career because they were contemplating the same thing. He realized then that it wasn’t just him, and now he has dedicated his professional career to helping other sales and marketing professionals avoid his mistakes and immensely benefit from the wonderful tools and techniques he has learned and experienced first hand.

Highlights

External factors that produce stress - 2:06
His story with stress - 2:29
Having diabetes because of stress - 3:45
Without your health, nothing else matters - 5:52
It is impossible for us to be perfect in everything - 8:40
Supporting other leaders - 11:20
His book as an Amazon Bestseller - 12:58
The “Good Stress” - 16:06
What’s the negative stress? - 15:34
Having digestive problems - 17:23
Think on what your body is telling you - 19:44
What to do for you to relax - 22:52
You need to set work boundaries - 34:21
Do not have your phone in your bedroom - 34:54
We need to detox from technology - 35:49
Exercising is really important - 39:01

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Pete Alexander
https://petealexander.com
https://www.linkedin.com/in/petealexander/
pete.alexander@gmail.com

As the founder and CEO of G Squared Advisors, Greg Grand leverages his sales, leadership, business acumen, and strategic planning experience to help small and mid-sized businesses drive aggressive, sustainable revenue growth. Functioning as a Fractional VP of Sales or on a project basis, he works with organizations on strategic and tactical improvements to their overall approach to sales.

Highlights

An electrical engineer going into the sales world - 1:44
You need to set the commission's plan - 14:29
Developing a sales culture - 15:39
Leading sales teams - 16:08
His job is to make the sales team grow - 18:15
Things to take into account in sales trainings - 21:40
Making five proposals to have one deal closed - 27:02
The coaching side - 29:06

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect With Greg Grand
https://www.linkedin.com/in/greggrand/
www.gsquaredadvisors.com
ggrand@salesxceleration.com

Chris Vonlanthen is the Founder of All Out. He was born and raised in Switzerland. He is on a mission to help business owners unleash their full potential. Chris and Raul talk about how habits transform your life and business.

Highlights

Chris’s background - 2:22
What happened in 2020 with the pandemic - 3:47
How he lost his job - 4:47
Founding his company: All Out - 5:22
A program for 75 days - 10:13
Good daily habits help - 12:07
Always remember your “why” - 13:29
The power of using our imagination - 14:38
Routines that help him keep on track - 15:56
Delivering happiness and quality for others - 24:54

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Chris Vonlanthen
https://www.allout.ch/
https://www.instagram.com/_chris.vonlanthen_/
https://www.instagram.com/_.allout._/
https://www.linkedin.com/in/chris-vonlanthen-398796b5/
chris@allout.ch

Del became incredibly passionate about financial freedom, the power of our brains, the power of our body, and he absorbed all he could on the most effective ways to create time, freedom, wealth, and total health.

That focus has led him on a journey that has been absolutely incredible: owning restaurants, owning and operating commercial cargo ships, success in commercial and investment banking, equity investing, consulting, owning health and nutrition businesses, bodybuilding, facilitation, consulting, and finance.

His biggest realization along this journey is that awesomeness is not unique to him. In fact, he now knows that “the incredible” is possible for each and everyone of us! And it all happened when he stopped running from his fears, walked toward his truth, and relaxed.

Highlights

Del’s background - 1:52
Being afraid of going to college - 2:46
Looking at ideas and identifying key actions - 5:27
Think on a specific “why” - 7:32
Action leads attraction - 9:20
Attraction is the end game - 11:58
An inspired action - 13:16
Not taking action - 16:13
Visualize what you want - 19:31

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Del Lewis
https://dellewis.com/
https://www.amazon.com/Get-Your-Ship-Together-Mariners/dp/1641841907
https://www.facebook.com/groups/clarity2cash/
del@triclare.com

Get Your Ship Together: A Mariner’s Guide To True Wealth

Tara believes that moms should have a balance between work and life. A mom should never feel like they have to make a choice between their successful career and their loving family.

She helps moms achieve that balance by showing them how to better prioritize, when to say no, and why it is so important to always put their needs first.

She can do this because she is a certified life coach for working moms!

Highlights

Working from home - 2:35
Helping entrepreneurs identify the priority to work on - 5:25
How much time allotted for the chores - 7:34
Schedule a time called “family time” - 11:06
Incorporating family time - 13:12
Asking a child an open-ended question - 13:59
Focusing on personal health - 15:47
Find things you like to do - 16:47
“The airplane mood” - 18:03
Playing games - 19:02
One thing that she highly recommend to do - 20:40

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Tara Nichol
www.taranichol.net
tara@taranichol.net
LinkedIn: https://www.linkedin.com/in/tara-nichol/
https://www.instagram.com/benefitsmom/
https://twitter.com/benefitsmom
https://www.pinterest.com/benefitsmom/
https://www.facebook.com/benefitsmom

Ryan Frederick is a founder and product person at heart. Ryan has had the privilege of being part of starting and growing several software and service companies. He has helped companies grow from inception to viability, through to sustainability. During the evolution of these companies, Ryan has served on company boards and been instrumental in capitalization activities. He has also helped companies to expand to international markets.

Ryan combines a unique blend of business acumen and technical knowledge having originally been a developer who migrated to the business side. He now helps companies build great software products and solve data challenges for competitive advantage as a principal at the product and data consulting firm, AWH. Ryan is an active angel investor, mentors and advises entrepreneurs and startups, as well as corporate innovation leaders. He launched a non-profit workforce development program to train under-employed adults on digital skills called i.c.stars.

Ryan has authored a book on increasing the odds of success in creating products, being a founder, and starting companies called The Founder’s Manual: A Guidebook for Becoming a Successful Entrepreneur. Ryan speaks frequently about the product, founder, and startup journeys.

Highlights

Ryan’s background - 3:00
The keyword is relationship - 7:35
Helping clients achieve their goals - 10:08
Growing slowly or quickly - 13:11
Growing a company is not easy and quick - 14:29
Looking to have predictability - 24:25
Service firms are easy to start and difficult to grow - 26:00
The culture of most service firms - 27:32
Service firms and its evolution - 28:41

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Ryan Frederick
rgfrederick@gmail.com
https://www.linkedin.com/in/ryangfrederick/

Sean helps companies generate stronger profits by creating stronger leaders within their organization. Whether you are a Fortune 500 executive or an entrepreneur with a growing business, he elevates your company’s capacity to perform at the highest levels.

Sean married his best friend, Madison, in September 2019 after dating for several years. They live in Nashville, TN, and have 2 dogs, Java & Rayleigh. Together they love to travel, visit friends, and sometimes just enjoy each other's company snuggled up on the couch.

Sean has experience in the start-up world with several companies and as a consultant for small & large firms. Healthy living is important to Sean as he is an active athlete competing at very high levels in Brazilian Jiu-Jitsu.

Highlights

Sean’s background - 2:15
Time, effort and discipline - 7:57
How he looks at strategies - 8:17
Identifying courses of action - 10:37
Understanding and communicating - 12:15
The strategic planning process - 15:91
Developing your plan - 20:28
Breaking down communication gaps - 21:49
We tend to over document every little thing - 29:38
You hire managers and leaders to solve problems - 31:30
Teaching Jiu-Jitsu - 33:53

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Sean Patton
strongerleadersstrongerprofits@gmail.com
www.strongerleadersstrongerprofits.com
Insta: https://www.instagram.com/seanpattonpresents/
Facebook: https://www.facebook.com/strongerleadersstrongerprofits
LinkedIn: https://www.linkedin.com/in/sean-patton-0b113a92/

Jeff Gothelf works as a coach, speaker, author & consultant to help organizations build better products and executives build the cultures that build better products.

He started his career as a designer working with the first companies to use the internet as new communication, sales, and service channel. Over his 20 year career, he has worked as an information architect, design team leader, product manager, founder, trainer, coach, and consultant.

His newest book is called “Forever Employable” and it shares his story among others’ on how to capitalize on your experience and expertise to build a platform that generates opportunities for you continuously, making you forever employable.

Highlights

His background in digital design - 2:33
What you want to be known for - 5:58
Having strategic thinking - 8:25
Being a better storyteller - 10:12
Reputation is the key - 18:37
Generating trust - 19:53
How can you measure success - 25:20
Working towards behavior changes - 26:03
What are the actual KPIs of his company - 27:47

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Jeff Gothelf
jeff@gothelf.co
https://www.amazon.com/Forever-Employable-Stop-Looking-Work-ebook/dp/B086S5SJXM
https://jeffgothelf.com/apply-for-becoming-forever-employable/

Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

Shil Shanghavi chose to pursue a career in public speaking. He has experienced challenges unique to a stutterer and because of these challenges, has learned to harness and use speaking nerves to his advantage, becoming a keynote speaker, MC, facilitator, and TEDx speaker coach.

He has also introduced the concept of public speaking in virtual reality, which is unique to Perth, and rare to the world. He imagined through his speaking fears, it's just one of the ground-breaking tools which he uses to show you how to become a better presenter.

Enjoy this interview!

Highlights

Your presence online - 2:52
Being a human speaker - 8:29
Learning how to do public speaking - 9:40
Test your keynotes - 13:46
Planning your presentation - 14:54
Engaging with your audience - 15:56
Shifting your presentation to the online world - 16:07
A big project he is working on now - 16:40

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Shil Shanghavi
shil@chatterboxps.com.au
LinkedIn - https://www.linkedin.com/in/shilshanghavi/
Instagram - https://www.instagram.com/chatterboxps/
Facebook - https://www.facebook.com/chatterboxps
Web - www.chatterboxps.com.au

Beau’s favorite characteristic of business is that there is always the need to solve complex problems through making mutually beneficial connections. He never intended to be a headhunter or recruiter. The talent industry just so happens to be where he saw a huge problem and the largest opportunity to utilize his skillset (networking) to fix it.

When he first started his business, he would shudder when someone called him a recruiter or headhunter. This was not because he was “above” the industry, but more so because there was so much negativity surrounding the industry and the typical candidate experience, it was an uncomfortable association.

Over the last several years it has continued to be apparent that there’s little innovation and forward thinking in the talent acquisition space. And so, he built his company, The Free Agent. He built the Free Agent precisely to overcome these gaps by enhancing the candidate and company experience and disrupt and rebuild an industry that is long overdue for an overhaul. They enhance the experience, specifically, by heavily vetting both the candidates and the positions in their network and their virtual exchange. Gone are the days of sifting through multiple candidates, and fake or already closed positions, as they take care of the heavy lifting on the front-end.

Highlights

What he does at The Free Agent - 1:57
Sales and marketing - 3:23
Leveraging their networks - 4:40
Questions to use in our companies - 5:52
Common issues that happen in the industry - 6:44
Keeping motivated in the sales cycle - 11:16
Engaging and creating community - 14:50
The importance of engagement and networking - 21:31

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Beau Billington
beau@thefreeagent.com
www.thefreeagent.com
https://www.linkedin.com/in/beaubillington/

Philippe is a former systems analyst who abandoned his career in technology and instead he chose education as his mission in life to see the real impact of his work. He started his first steps by helping his classmates still in high school. As he entered USP, he decided to give back a little of what he would receive during graduation and became a volunteer teacher at EDUCAFRO and at the Escola da Família project of the São Paulo City Hall.

All this gave him the basis to build a business of social impact that is Ih, Aprendi!

Highlights

His background and story - 2:14
When he started teaching - 3:47
Helping people to speak English - 5:16
Why he decided to focus online - 9:18
Teaching more than just English - 10:12
You need a purpose before starting to learn something - 11:52
It’s not easy to learn something - 18:03
Some key learning points that he had to go through - 18:52
Having people help his business - 21:54
You need to listen to your community and find what they want - 22:23

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Phillipe Soares
phillipe@ihaprendi.com
https://en.ihaprendi.com/
https://www.linkedin.com/in/phillipesrs/
https://www.instagram.com/phillipesrs/

Raul talks with Edward Marchewca, who runs CHICAGO Metrics® which started as a passion project because he believes, from the front lines to the board room, IT and Information Security leaders have to be able to tell their story to help decision-makers make decisions in order to gain support, funding, and resources they need to enable the business to move faster. It has morphed into a platform that helps IT and Information Security leaders prioritize their IT and Information Security risks and enables them to tell a better story.

Highlights

The idea and launching of his company - 1:44
You need metrics to tell your story - 2:47
About Chicago Metrics - 4:32
Telling a better story - 6:24
Why metrics matter in the Information Security Space - 7:14
What’s information security? - 10:24
How he presents the value of what he offers - 17:25
The question is: “Do you have metrics?” - 18:51
Helping each other grow - 28:04
The most exciting project he’s working on right now - 31:55
Our metrics have datapoints - 34:14

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Edward Marchewka
emarchewka@chicagometrics.com
Website - www.chicagometrics.com
LinkedIn - https://www.linkedin.com/in/emarchewka/
Twitter - https://twitter.com/ejmarchewka?lang=en
https://twitter.com/chicagometrics?lang=en

Raul talks with Nick Bradley about the Six Peaks of Value Creation. Nick Bradley is a renowned entrepreneur, investor, author, speaker, and business growth expert. He has built, bought, and sold 22 businesses with a combined valuation of over $5bn dollars. He empowers business leaders and investors to create valuable businesses that create global impact.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ and Spotify’s business charts has more than 150k downloads in over 130 countries.

Highlights

The main difference between a startup and a scaleup - 2:35
Bringing two structures and processes to a business - 3:51
The importance of leadership - 6:01
How important is mindset in business? - 7:06
Measure the right KPIs - 8:21
Spending ten years on private equity - 9:16
Six characteristics to move from good to great - 10:00
The six peaks of value creation - 11:01
Every business is different - 19:34
The power of this business - 22:26
Everything is focused on the results - 25:35
What he does for fun - 29:55

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Nick Bradley
Nick’s Facebook Page: https://scaleup.vip/FB
Nick’s LinkedIn: https://scaleup.vip/LI
Nick's Instagram: https://scaleup.vip/IG
Nick’s website: https://scaleup.vip/NB
Scale Up Your Business website: https://scaleup.vip/suyb
nick@fielding.global

James has launched several businesses, had a successful exit, failed a ton, and grew 2 businesses over the $10m mark.

Between his own businesses and consulting for others, he has been responsible for well over $250 million in small business revenue and several high six and low seven-figure launches.

James now helps business owners stay focused on strategy & growth by keeping them out of the "technician trap" and outsourcing the "grunt work".

His personal mission is to do his best to live a "family now" lifestyle where work interrupts family and not the other way around where family "interrupts" work.

He has two missions at Grunt Workers - one is to help marketing leaders launch more strategic and profitable campaigns than ever before... and the second is to support the career growth of brilliant marketers in the Philippines.

Highlights

James’s background - 2:41
His first good sales experience - 6:52
Constantly learning - 8:32
It’s all decision-based - 10:03
Focused on his kids - 11:29
A mantra that he decided to live by - 12:20
A recommendation for a busy entrepreneur - 13:01
He likes the content generation part - 17:14
The biggest question is: “What do I delegate to people?” - 23:10
Documentation deficiency - 24:27
Being able to make the best decisions - 26:03
He loves using checklists for everything - 27:44

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with James Zolman
https://gruntworkers.com/
https://linkedin.com/in/jamesczolman
james.zolman@gruntworkers.com

20+ years of experience in technology, working passionately to help enterprises adopt Digital, build their Future, and gracefully embrace Change.

Eloi has accepted adventures in countries like the USA, England, Germany, Italy, Portugal, and Greece. He’s worked in Investment Banking, Retail Banking, Insurance, IT Consultancy, Software Development and even Oil & Gas!

Highlights

When it comes to digitalization - 3:13
Being customer-centric - 5:07
An example of digital transformation - 6:08
One of the most common mistakes that companies do - 12:08
Innovation is not a part-time job - 13:09
What are innovation metrics? - 19:59
Personal failure - 21:32
Failure as a bad thing - 22:18
Increase value for our customers - 24:40
What distinguishes you from other companies? - 27:47
You need platforms and technology - 31:06
Fail, learn, and start over again - 35:11
What’s convenient for companies nowadays - 36:24
A successful product - 40:53
The definition of success - 42:53

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Eloi Guterres
LinkedIn: https://www.linkedin.com/in/eloiguterres/
Podcast: https://anchor.fm/startupwitheloi
Company: https://www.savigen.com/

As a repeat founder, Kyle is focused on catalyzing independence, innovation, and entrepreneurship.

Kyle has gotten his hands involved in multiple global initiatives. From being a TED Talk speaker at 18 to working with the Malaysian government’s startup program to building apps for underserved communities, to helping start more than 50 companies, to teaching college classes, Kyle continues to support and spread his mission.

Kyle is on a mission to inspire independence, innovation and entrepreneurship.

Highlights

Technological developments - 2:36
Entrepreneurship and technology together - 4:14
We are in the age of digital currencies - 9:09
Returning power to people - 10:16
How he views innovation - 10:50
What innovation really looks like - 11:55
Problem solving is what innovation is - 13:06
How do you solve a problem - 16:22
You need to have the right systems in place - 26:06
More success equals more opportunities - 29:02
Success is boring - 31:00
Building up personal brands - 34:11
Most people do not care about you - 35:55
Being focused on caring about people that care about you - 38:12
Get in touch with Kyle - 44:40

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Kyle Herron
https://www.linkedin.com/in/kyleaherron/

Today, we are talking to Rock Felder, the co-founder of SquadCast.fm and co-host of the Between 2 Mics podcast. He is on a mission to amplify collaboration by making the process of recording podcasts as seamless and hassle-free as possible. SquadCast's innovative product is fast becoming the industry standard to record shows remotely in the best sound quality possible.

Highlights

Being exposed to executives and founders - 2:50
Looking for an opportunity - 4:56
Big years for the industry - 6:21
Being strategic with your risks - 8:04
How he views risk -11:53
People coming to podcasting - 16:21
Building a connection with people - 19:59
Current trends - 22:16
Get in touch with Rock Felder - 24:35

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Rock Felder
https://squadcast.fm/

34 years ago, a young and curious Walter Crosby began his sales career in NYC. His desire to learn and grow was and still is, insatiable. He rapidly advanced in several industries and markets across the United States and Canada fulfilling business development, sales, sales coaching, and sales management positions. He was frustrated by the lack of training every time he was promoted to management roles, so he sought that training for himself.

After leaving a software startup, his entrepreneurial spirit fueled him to find Helix Sales Development to share his experience and knowledge with the world. With a deep understanding of and rare insight into managing and implementing a sales process, Walter has a strong track record of rapidly creating high performing sales departments at firms from $10M to $50M+ in sales.

Highlights

The idea behind sales manager - 2:57
The culture of coaching - 4:10
It is all about priorities - 4:50
Making everyone more efficient - 6:34
Understanding metrics - 7:42
What good sales management is - 10:47
Nobody is perfect - 12:14
It all starts with desire and commitment - 16:02
The coaching framework - 17:57
What a sales manager needs - 19:52
His favorite sale - 23:29

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Walter Crosby
https://www.linkedin.com/in/walterlcrosby/
www.helixsalesdevelopment.com

Radina is a remote talent advisor, virtual lecturer, and LinkedIn coach. After 10 years in the corporate world, working in executive search and in the global recruitment teams of LinkedIn and Airbnb, she set up her remote consultancy in 2019 and is now partnering with international startups in setting up their talent strategy, as well as training the hiring teams and supporting the human capital function. Radina is also an individual advisor for talented managers and business owners who want to establish their LinkedIn presence.

On a mission to repair the bridge between the organizations and the talent through creating and nurturing the right human-oriented practices.

Highlights

Three things you can do with leverage - 2:01
What we can do as leaders right now - 5:41
Two core aspects of leaders - 6:48
Growing a team - 7:42
What’s the company actually exhibiting - 9:32
Find the right partner - 16:43
Being a fan of thinking outside the box - 18:50

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Radina Nedyalkova
Website: www.vox-advisory.com
LinkedIn: https://www.linkedin.com/company/18977164/

Jason is a highly passionate and ultra-driven sales leader with 12+ years experience of working within industry-leading, multinational and market-disrupting start-ups across both Cyber Security and Fintech across the world

He’s currently based out of Cork, Ireland and is married and blessed with two wonderful children.

He’s on a mission to support the Global Start-Up Ecosystem including VCs, law firms, start-ups, investors, founders and employees so they can efficiently manage their equity and company ownership.

Highlights

The success stories in 2020 - 2:53
Being obsessed with your marketplace - 5:48
Focusing on trends - 9:04
Having a vision for the company - 11:08
Think on the future - 12:48
What investors are looking for - 14:16
Making your company more valuable - 15:40
The more prepared you are, the more you can negotiate - 19:18
Understand who you want to compete with - 24:10
Understand the challenge you want to solve - 25:41

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Jason Ring
https://www.linkedin.com/in/jasonring2019

Damon grew up understanding the value of hard work on a large Midwestern family farm.

Damon graduated college with a mechanical engineering degree, and in his twenties earned the opportunity to design, build, and operate a plastics injection molding facility in the Southeastern of the USA.

Damon subsequently managed businesses in retail store fixtures, custom fabricated metal products, advanced aerospace components, high tech devices, and eCommerce.

Damon’s passion and drive for helping people do great things and companies crushing their competitors provides an unwavering focus for Exit Your Way and our client companies.

Highlights

Business and sales - 2:33
Making a profit with your business - 4:54
No idea of who your customers are - 6:55
What you do as a CEO - 12:08
Focusing on profits - 14:06
Who should we be selling to? - 14:49
Getting things in place - 28:08
Fall in love with the journey - 29:10
Think on what we need - 32:02
Trying to get to the goal - 35:00

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with with Damon Pistulka
www.exityourway.us
https://www.linkedin.com/in/damonpistulka/

Raul talks with Leo Bottary who is the founder and managing partner of Peernovation, LLC. As a popular author, keynote speaker, and workshop facilitator, Leo is an instructor for Rutgers University and an opinion columnist for CEOWORLD Magazine. He is the co-author of The Power of Peers: How the Company You Keep Drives Leadership Growth & Success and author of What Anyone Can Do: How Surrounding Yourself with the Right People Will Drive Change, Opportunity, and Personal Growth.

His latest book is Peernovation: What Peer Advisory Groups Can Teach Us About Building High Performing Teams. Leo earned a BA from Jacksonville University, an MA from Seton Hall, and completed his doctoral coursework in organizational leadership at Northeastern.

He’s on a mission to help peer groups and organizational teams maximize their ability to make a difference in the world.

Highlights

The idea of a group - 2:34
High performance team - 4:26
We learn better when we learn together - 5:42
Our skills as individuals - 7:04
The learning achieving cycle - 7:57
Who are the right people - 8:28
Get us to look at others - 11:08
Four things and actions to be a better group - 16:07
A commitment to be a good teammate - 19:23
Challenge and respect each other - 22:23
A culture that is not for everybody - 22:37
One of the definitions of innovation - 22:23

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Leo Bottary
http://peernovation.co/
https://leobottary.com/

Corrie is the founder of UNTAPPED, the London-based social media agency for ambitious brands. Since its launch in 2016, UNTAPPED has worked on content, strategy and advertising with clients around the world including Virgin Startup, NatWest, Kawasaki Engines and Omaze.

Corrie has spoken at conferences such as General Assembly’s “Talk Data To Me” in London and SEMrush’s Global Marketing Day in New York.

Off-stage and behind the scenes, Corrie has also managed live social media at a number of high-profile events, including with the BBC and the British Royal Family.

In 2018, she was nominated ‘Female Entrepreneur of the Year’ by TMC.

Highlights

Prospects into leads - 5:19
How she views a strategy when it comes to social media - 5:47
What works best for an audience - 6:40
Invest in customer service - 10:51
Solving your customer problems - 15:25
Measurement of the content - 16:43
Increase brand awareness - 20:14
How we use social media - 25:00

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Corrie Jones
www.untappeddigital.co
www.instagram.com/corriefjones
https://www.linkedin.com/in/corriejones

Raul talks with Paul Crick, who is the Founder and Managing Partner of his own leadership development consultancy, The Elevate Partnership. He is an EMCC accredited coach (senior practitioner) and has just taken up a voluntary role as the Professional Development Director for European Mentoring and Coaching Council in the UK.

Paul has been a management consultant, coach, educator, facilitator, and trainer for over 20 years working across the world with private, public, and voluntary organizations for PriceWaterhouseCoopers, CapGemini, and IBM.

Paul previously co-led IBM's Global Coaching Community of Practice of 4,000 coaches across 80 countries and served as an Executive Coach in IBM's Professional Coaching Service. He has taught and coached leaders individually and in groups, both inside and outside IBM, across 22 countries up to and including C-Level Executives.

Highlights

How our brain actually works - 2:46
The uncomfortable feeling we feel - 3:47
The attention mechanism - 6:14
How feelings work - 8:38
Being able to communicate our feelings - 14:20
Not communicating really well - 19:35
Creating unnecessary tension - 21:58
Emotion and rational thought - 22:55
The ability to stand in a moment of pressure - 24:12

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Paul Crick
Twitter: https://twitter.com/paulhcrick?lang=en
Web: www.theelevatepartnership.com

Larry recently celebrated his 22nd wedding anniversary with his wife, Ilise.

They moved to San Diego from NYC in 2010 and are raising two young adults, their daughter Drew who is currently a junior at Colorado State, and son Noah who recently graduated high school. Larry and his family spent the first 6 months of 2015 traveling the globe while their children were homeschooled. On their global journey they visited 12 countries, 25 different Rotary Clubs, Larry was the keynote speaker at the Rotary District Governors Conference in Istanbul, and met some of the most amazing people around the globe.

As for business, Larry has been an entrepreneur for close to 30 years. He is a business development expert, speaker and author who published his 3rd book titled “Success Redefined," in 2015.

Larry is extremely focused on making a difference in the world and using business as a vehicle to do that. He was co-chair of the 2018 Cause Conference and one of the founding team members of the Chamber of Purpose.

Highlights

About Larry - 3:05
Meeting people - 5:04
What poverty means - 7:32
Trying to change the world - 9:05
Capitalism is a beautiful thing - 11:20
The simplicity of the human connection - 13:12
Work-life balance - 15:32
Grow the ideal client - 24:29
Recruiting and developing - 25:34
It takes time to invest in a relationship - 27:02
Patience is the number one skill set - 28:40
It is all about who are you - 30:14
Figuring out who is your ideal client - 32:02
How do you connect people? - 34:09
Building a real relationship - 37:01
Questions produce the best results - 41:33

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Larry Kesslin
www.linkedin.com/larrykesslin

Raul talks with Julian Roberts, who is an Executive and Leadership Coach with a background in commercial & sales.

He has held several senior strategic commercial positions from global multinational corporations including Heinz, Yoplait, and Johnson & Johnson to help family-run businesses.

Commercially astute with strong negotiation and leadership skills along with a proven track record within the UK and International sectors, he has extensive ‘hands-on’ experience in strategic business development and a proven record of achievement in rapidly changing organizations.

He’s on a mission to unlock the potential of 100,000 leaders.

Highlights

What’s happening now - 2:09
Resilience - 3:07
Getting to that place where you really know your purpose - 4:44
Keep your motivation and energy - 6:00
Being in a time where you can try and think - 12:36
Becoming more authentic - 13:40
How to be authentic - 16:05
His primary purpose - 17:51
Accountability and responsibility - 20:22
Being clear about your expectations - 21:33
You need tools and resources - 31:44

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Julian Roberts
Website: https://www.julianrobertsconsulting.com/
LinkedIn: https://www.linkedin.com/in/julesroberts/
Twitter: https://twitter.com/julesmroberts
Instagram: https://www.instagram.com/julesroberts45/
YouTube: https://www.youtube.com/channel/UCCLKBJ8Q5ZgM8foS9bqlkow?view_as=subscriber

Raul talks with Suraj Venkat about how to design and create value using leverage and viewing your company from different perspectives. Suraj is a serial entrepreneur and CEO of Aten Ventures: which is a venture builder and ecosystem for startups and founders in B2B SaaS and AI space.

Suraj is currently leading three ventures that are just about to drop - Bitbaza.io, a marketplace for enterprise and deep tech, Autocontento a chrome extension for content creation, and a product suite for venture capitalists.

Aten Ventures was founded on the belief that remote entrepreneurship can unlock massive value creation. They are on a mission to enable the growth of 100 next-generation products with their help!

Enjoy this episode!

Highlights

Building a system around the people - 1:59
Benchmarks that are arbitrary - 5:27
The different levels of the artificial intelligence space - 7:24
It is important to understand who the buyer is - 9:47
Talking about startups - 13:03
Three different levels of artificial intelligence and why we are in level two - 13:49
What kind of technology you’re leveraging - 16:42
Thinking outside the box - 21:40
His first experience as an entrepreneur - 22:55

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Suraj Venkat
https://www.linkedin.com/in/surajvenkat/
https://www.atenventures.com/

Raul talks with Mike Paton, who has been learning from entrepreneurs for most of his life.

Today, Paton works hard to give back – as an award-winning speaker, best-selling author, and Certified EOS Implementer. As former Visionary for EOS Worldwide, Paton discovered the Entrepreneurial Operating System® (EOS) a dozen years ago while trying to take a $7 million company to the next level. Feeling stuck and more than a little frustrated, his search for answers led him to Gino Wickman and EOS.

Having helped run four entrepreneurial companies, Paton instantly recognized the power of this simple, holistic “way of operating” a small business. He quickly became a passionate advocate, joined the Professional EOS Implementer Community, and dedicated himself to helping other entrepreneurs get what they want from their businesses.

Highlights

Identify the real cause of the issue - 4:04
Being clear on the real issue - 4:16
Challenges and obstacles - 6:36
The opportunity for real transformation - 8:07
Leaving the fear behind - 8:50
There’s no place for emotion at businesses? - 11:49
Talking about growth - 15:14
Three important things for leadership - 15:50
Not using Zoom - 18:17
Use what the world gives you - 20:36
The vision traction organizer - 21:56

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Mike Paton
https://www.eosworldwide.com/

Raul talks with Margy Felduhn about unlocking the power of guest podcasting. Margy is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica, lead an in-house staff of 23 employees in their Rhode Island office and have successfully scaled the agency to 7 figures.

Margy joined the company in 2016 as a contractor, becoming the first employee in 2017 and an equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations, and achieve the highest quality client experience. Margy has taken on a creative role in the agency as well, co-hosting and producing a podcast and video content for the company.

Enjoy this episode!

Highlights

The power of leveraging - 2:31
Finding shows that will be a fit for you - 3:49
Having relationships with podcasts - 5:32
Having a podcasting strategy - 7:23
Strategizing with her clients - 9:00
A different landing page for every show - 10:49
Creating value - 14:25
What excites her about podcasting - 14:39
The next level for podcasts communities - 16:10

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Margy Feldhuhn
https://interviewconnections.com/
https://www.facebook.com/InterviewConnectionsPage

Raul talks with Brian Ford, who is the host of the Self Improvement Daily podcast which has over 4.4 million downloads, and the Co-Founder of For Purpose. Brian is on a mission to bridge the opportunity gap and inspire philanthropy.

Highlights

Living in a bubble - 2:04
Serving others - 3:07
Preparing him to better serve others - 5:10
The paradigm shift that he had - 7:03
Financial investments - 8:33
Everyone has a unique way to make an impact - 9:41
A mechanism that evaluates if a decision was good or bad - 12:39
Seeking immediate gratification - 12:54
Life is short, maximize your time - 17:48
Find what’s rewarding for you - 19:29
What materialism does for someone - 21:15
Humanizing the process - 22:17
The human element - 24:28
Get in touch with Brian - 31:22

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Brian Ford
https://www.selfimprovementdailytips.com/
https://forpurpose.com/

Raul talks with Marcus Whitney, who is an Entrepreneur, Investor, and Author.

He is the Founding Partner of Jumpstart Health Investors, the most active venture capital firm in America focused on innovative healthcare companies with a portfolio of over 100 companies.

Marcus is also co-founder and minority owner of a Major League Soccer team, Nashville Soccer Club.

He has been listed in the Upstart 100 by Upstart Business Journal, Power 100 by Nashville Business Journal, and has been featured in Inc., Techcrunch, Fast Company, and The Atlantic.

Highlights

Understanding Marcus’ story - 2:49
Needing to do something fast - 4:25
Figuring out a path to have a stable income - 5:13
A more mature view of life - 13:11
How he views creativity - 16:55
You have to understand your purpose - 18:01
His unique personality - 20:21
What about predictability - 24:06
You can’t predict everything - 28:00
How do you approach growth - 30:42
Sleep is a fantastic way to process stress - 35:42

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Marcus Whitney
https://twitter.com/marcuswhitney
https://marcuswhitney.com/
https://www.facebook.com/marcuswhitney
https://www.instagram.com/marcuswhitney/

In the last 40 years, Oliver Dowson has created, built, and managed 25 companies in 15 countries, and has traveled for business (and fun) to over 120 other countries.

He’s now the host and founder of Grow Through International Expansion, an independent platform of podcasts, articles, and videos.

He’s on a mission to help business owners and executives increase the value of their businesses and lives through effective and sustainable international expansion.

Enjoy this episode!

Highlights

What is the mindset that you look at when you are expanding internationally - 2:55
An opportunity to expand - 4:19
Having an international plan in mind - 5:32
How can you build your product - 7:04
What do I need to do to develop my product - 8:13
Which markets to look into? - 13:13
Understanding the need that you have - 16:00
The first stage of thinking internationally - 21:34
What to do if you want to expand internationally - 24:57
Look to the future - 26:56
Get in touch with Oliver - 27:52

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Oliver Dowson
Website: https://growinternational.org
LinkedIn: https://www.linkedin.com/in/oliverdowson1/
Twitter: https://twitter.com/growexpansion?lang=en and https://twitter.com/oliver_dowson?lang=en
Facebook: https://www.facebook.com/growexpansion

Raul talks with James Binford who is a technologist and change agent and has experience working with companies like Google and KPMG. He is now working with an outstanding Cloud Security team at US Bank.

As the VP of Cloud Security Solutions, he’s on a mission to bring people together and help them leverage technology to produce outstanding outcomes.

Enjoy this interview!

Highlights

James’ background - 1:06
What is digital transformation - 1:41
A business goal - 2:55
Having a strategic mindset to analyze every digital transformation - 3:26
Becoming a trusted advisor - 6:28
Talking about cybersecurity - 9:27
The best way to lead a team - 11:47
It’s hard to tell a story - 18:10
What new opportunities automations give us - 22:37
Get in touch with James - 24:30

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with James Binford
www.jamesbinford.com

Raul talks with Zach Moreno about SquadCast’s origin story and how it’s helping drive the future of podcasting. Zachariah Moreno is a podcaster, author, designer, & developer who is on a mission to connect creatives.

Highlights

His unique journey - 1:48
He always loved podcasting - 3:12
Recording quality audio - 4:08
Content produced remotely - 6:25
The purpose of a recording - 11:09
Being really good at listening - 12:50
Learning from podcasters - 14:30
Where podcasting is going - 20:52
The needs that bigger productions have - 21:23
Facilitating remote collaboration - 22:20
How they record - 26:37
The ability to have a private audience - 27:53
Two heads are better than one - 29:39
You can create any form of content - 30:05
His personal life mission - 35:19
You need to produce to get inspiration - 35:54

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Zach Moreno
https://squadcast.fm/
https://www.facebook.com/zachariahmoreno
https://twitter.com/Zach__Moreno
https://www.instagram.com/zach__moreno/
https://www.linkedin.com/in/zachariah-moreno-8a1a0432

Raul talks with Paul Claxton, who is an awarded business leader, global entrepreneur, and previous active duty highly-decorated U.S. Marine with 11 years on active duty and completed 4 total tours in Iraq.

He has developed opportunities and worked with clients across the globe in the Middle East, Mexico, Europe, USA, China, and Africa, and this has led to producing well over 100 mm of legitimate opportunities over the course of his career as an entrepreneur.

He is focused on using his 20 years of extensive operational leadership experience in building and sustaining all operational areas of a business. Recently, he has started and led 2 different bootstrapped companies and taken them from conception with zero revenue to over 200k annum revenue in less than 90 days.

Highlights

Having experience in the leadership world - 2:12
His professional career - 5:14
The transition process - 6:13
Everything has an ultimate prize - 8:05
Having “revelations” - 13:03
Our lives are so automated - 13:55
What is the right thing to do - 15:22
Do not just focus on making money - 16:38
You have to take action - 18:54
Addressing challenges as much as possible - 24:06
What he learned when he was a project manager - 28:28

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Paul Claxton
https://www.linkedin.com/in/businessmanathletemarine/
https://bambusinesses.com/
https://www.reciprocityroi.com/

Raul talks with Ash Martis about how StartupFuel is leveraging data and connections to fuel global innovation. StartupFuel is your professional innovation network. You can discover startup resources, services & connections all in one place.

Highlights

Reinventing the wheel - 2:05
How he defines innovation - 4:39
Focusing on the connection pieces - 6:28
The number one thing Ash does - 7:33
Respecting other people’s time - 8:19
What StartupFuel does - 9:29
A new type of platform - 12:23
Market validation - 14:03
We are so blessed to be in this era - 18:13
Reducing the failure rate - 20:20
What StartupFuel has to offer - 22:31

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Ash Martis
https://www.startupfuel.com/
https://www.instagram.com/startupfueltv/
https://linkedin.com/company/startupfuelapp
https://twitter.com/StartupFuel

Raul talks with Dr. Laura Gardner, who is the Founder and CEO of Persimmon AI, a healthtech startup that is on the mission to tackle the issue Americans and new arrivals in the USA (such as immigrants, students, temporary workers, and vacationers) face when they get overwhelmed by the number of OTC medications available. Her proprietary OTC Finder™ helps both USA-born and new arrivals translate their home OTC medications with matching OTC medications available in the traveler's country.

Prior to founding Persimmon AI, Dr. Gardner was President and Medical Director of Axiomedics Research, Inc., a research, consulting, and software development firm founded in 1994 with a focus on predictive modeling of health outcomes.

Dr. Gardner earned her bachelor's degree in biology (magna cum laude) from Brandeis University, her M.D. from Albert Einstein College of Medicine, and both an M.P.H. in health policy and a Ph.D. in health economics from the University of California at Berkeley. She is Board Certified in General Preventive Medicine and Public Health and is a Fellow of the American College of Preventive Medicine.

Highlights

Why this company right now - 2:08
Brainstorming together - 4:14
Getting people to sign up and use the product - 7:10
Her experience with AI - 8:26
The importance of data - 10:34
Developing AI algorithm - 11:37
The difference between a manager and a leader - 15:35
Learning about her story - 16:57
How you can better serve your clients - 22:22
Big plans to expand globally - 25:01

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Dr. Laura Gardner
https://www.linkedin.com/in/laura-b-gardner-md-mph-phd-facpm/
https://persimmonai.com/

Raul talks with Hansen Hunt who has 15+ years of experience managing marketing programs across multiple verticals in both B2B and B2C organizations. He specializes in using HubSpot to deliver the customer-centric flywheel strategy and creative storytelling to help mission-driven startups scale.

He recently began sharing his personal growth story about realigning his life around his core values on his Daily Human Excellence blog on Medium. In 2020, Hansen founded Certified Mastery, an early stage EdTech startup with a mission to help people level up in their career and have an equal shot at their dream jobs based on peer-reviewed evidence of mastery instead of pedigree.

His super power is connecting people and ideas. Enjoy this interview!

Highlights

Figuring out what was important for him - 4:08
Having creativity to create stories - 5:47
Creating a new experience - 12:30
An opportunity to start his own company - 13:40
Teaching something new and learning - 16:24
The Master Certification Program - 17:35
Creating your content strategy - 19:33
An important piece of that program - 20:13
Not being afraid to try something new - 24:36
Failures are learning moments - 27:38

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Hansen Hunt
Website: https://www.certifiedmastery.com/
LinkedIn: https://www.linkedin.com/in/hansenhunt/

Garrett Jackson is the Founder of Jackson Media which does performance marketing for startups. He is a native Californian who moved to Germany in 2011. He has a passion for working with startups due to the fresh energy and vibes that they give out. His mission is to help startup owners get exposure to the right people.

Highlights

Strategies that he uses - 1:40
Redefining his approach - 2:44
Being a freelancer - 4:05
Why LinkedIn? - 5:12
Having patience is key in life - 7:51
The value of understanding marketing - 12:58

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Garrett Jackson
https://www.linkedin.com/in/garrett-jackson-de/

Raul talks with Dennis F. Bonilla, who is an industry-recognized Learning Strategist specializing in the domains of learning science, learning technologies, corporate learning and development and higher education for the modern multi-generational workforce. He is a veteran of the U.S. Navy and currently, Dennis is leading digital learning transformation projects for Fortune 500 companies for GP Strategies.

His wealth of experience in delivering technology leadership and innovation spans a variety of industries including: education, telecommunications, manufacturing, fossil and nuclear energy. He has worked for many top organizations, including Fortune 100s in the technology, retail, manufacturing and healthcare space.

Highlights

Where to begin a learning strategy - 3:13
Making a virtual experience really engaging - 5:42
Understanding the business needs - 11:24
Content available for you - 14:50
Different modalities of learning - 16:49
Measurement mapping - 19:07
Building in-house training materials - 20:26
Some of the common measurement maps - 21:31
A new learning management system - 27:31
The tool Slack provides a collaborative environment - 33:56

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Dennis Bonilla
Twitter https://twitter.com/dennisbonillait?lang=en
https://www.linkedin.com/in/dennisbonillait

Raul talks with Will Christensen about how to streamline your automations. Will is the co-founder of DataAutomation, which customizes both automation and integration processes for e-commerce sellers. He enjoys tinkering with cutting-edge technology, apps, and systems, and loves to create innovative solutions for businesses and individual clients.

His mission is to help our clients get back some of that most precious commodity - time. Time to spend on innovation and time to spend with family. Prior to his present endeavors Will has garnered extensive proficiency in advertising, media management, and product development.

Enjoy this episode!

Highlights

What is automation - 1:48
Automation to scale a business - 3:20
You need to have a plan - 7:41
Understand what the recipe is - 8:30
Talking about customer service - 15:30
How you can build a real relationship - 17:52
Using Trello - 22:00
Different communication channels - 25:06
Using Google Data Studio or other tools - 27:14
The sales process - 28:02
Eliminating the need around collecting - 30:37
Being passionate on automation - 32:44
Enjoying efficiency - 33:05

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Will Christensen
Facebook: https://www.facebook.com/DataAutomation2016/
Website: www.dataautomation.com
Twitter: https://twitter.com/dataautomation1?lang=en
LinkedIn: https://www.linkedin.com/in/william-christensen-91074a11

Raul talks with Michelle Kwok about her experience and focus on impact. Michelle is a born and raised Vancouverite - medical science student turned social entrepreneur. She co-founded FLIK (weareflik.com), a female-focused apprenticeship portal connecting female founders/leaders to ambitious female students to facilitate game-changing relationships that lift communities of women.

Beginning her career in medical sciences and initially volunteering her time to advance neuroimaging and pediatric gastroenterology research, Michelle has always had a passion for impact.

Learn about her story in this amazing interview!

Highlights

Scaling your own impact - 2:38
Feeling that she did not belong there - 6:41
Woman interested in entrepreneurship - 8:04
Inspiring others - 11:11
Trying to find people that identify with you - 12:47
Creating a multiplier for your community - 17:20
Be there for your community all the time - 20:50
Identify your brand voice - 21:30
Creating human connection - 22:12
How you can bring value - 23:53
What’s the future of FLIK? - 24:53
Get in touch with Michelle - 26:56

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Michelle Kwok
https://weareflik.com/
https://www.instagram.com/weareflik/
https://www.facebook.com/weareflik/
https://www.linkedin.com/company/weareflik
https://twitter.com/weareflik
https://www.linkedin.com/in/michelle-kwok-media/

Raul talks with Dr. AI Addyson-Zhang about bridging the education gap to future proof students. Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in Communications from Syracuse University and the University of Maryland.

She is the founder of Classroom Without Walls, an alternative school to future proof the next generation. As an Adobe Education Leader, Ai specializes in incorporating social media and creative technologies into a traditional curriculum to enhance student engagement and acquire 21st-century skills.

Highlights

Ai as a professor - 2:30
Her first motivation to learn English - 4:10
The US educational system - 5:10
Wanting to be part of the solution - 8:31
Getting outside your comfort zone - 10:39
Some students that are struggling with communication - 12:14
Practicing storytelling and storyselling - 16:06
Having (or not) life skills - 16:52
Her thoughts about online classes - 20:01
The importance of mindset - 22:13
Understanding students’ brains - 24:40
Her biggest challenge - 26:28
Wanting to be a better teacher - 29:12
Information plus application - 30:08
Having two podcasts - 30:59
A concern for parents - 35:49
Get in touch with Dr. Ai - 38:34

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Dr. Ai Addyson-Zhang
Website: https://www.classroomwithoutwalls.ai/welcome-page
Linkedin: https://www.linkedin.com/in/aiaddysonzhang/
aiaddysonzhang@gmail.com

Raul talks with Dr. Karen Dietz about how to leverage transformational storytelling in your business. Karen is focused on helping leaders in all industries to inspire others and get work done, build strong culture, and generate high performing teams. She’s the world's #1 curator on business storytelling, having reviewed 2,300+ evergreen articles, with 17,500+ followers, 119,200+ visitors, and 56,900+ shares/comments.

Highlights

Storytelling takes a long time - 2:28
There’s more than one way to tell a story - 3:29
About storytelling - 6:13
Using storytelling to transmit an experience - 8:31
How to set up a story - 12:50
The best way to connect with people - 18:59
Less storytelling and more storylistening - 30:19
What’s storylistening? - 34:05
Ask reflective questions first - 36:35
The power of purpose - 41:51
Which story to tell at the right time - 42:38
Using storytelling for innovation - 45:52
One of the most powerful ways to grow a company - 47:16

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Dr. Karen Dietz
www.karendietz.com/toolkit-a
https://www.linkedin.com/in/karendietz
https://www.karendietz.com/

Raul talks with Dan Golden about how to lead a conscious company learning new ideas, and how to create impact and profit.

Dan is a search geek at heart and still spends time auditing accounts, testing new tactics, diving into analytics, and making strategic recommendations for his clients.

Dan has spent time on the client side with large agencies and had a brief stint at Google before launching BFO.

Dan Golden is a veteran digital marketing executive, entrepreneur and business innovator. He is the President and co-founder of the Chicago based digital agency, BFO, and has been awarded as Ad Age’s #1 Best Place to Work and a 6-time Inc. 5,000 honoree as well as recognition for client work from the US Search Awards, Landy Awards, and the US Drum Search Awards.

Be sure to listen to this episode and enjoy!

Highlights

Dan’s purpose in the world - 2:30
Wanting to do things the right way - 3:20
How Dan defines impact - 6:29
What do people care about? - 7:59
Having focus and intention - 10:25
Giving credit to your team - 12:32
Creating a culture in a team - 13:37
The future of search - 16:08
The future of search are answers and actions - 18:19
What our businesses can do today - 20:37

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast
Connect with Dan Golden
https://befoundonline.com/
https://twitter.com/thegoldendan?lang=en
https://www.linkedin.com/in/dangolden/

dogoodwork is a way of living, it’s the constant effort to achieve a new level of excellence. In today's episode, you'll learn how you can balance your brand as you add new services or team members! Listen to this episode to find out!

Highlights

Ideas that you can apply to grow your business - 0:47
Talking about a new brand - 1:05
What’s the brand that you create? - 1:21
Balancing your brand and adding new services and new members - 3:07
Who can represent your brand? - 4:13
You cannot have a 100% control of everything - 5:04
The importance of communication - 6:06
Keeping the integrity of your brand - 6:37
Keep the positive customer satisfaction - 7:30

Episode Resources

Connect with Raul Hernandez Ochoa
https://www.linkedin.com/in/dogoodwork
https://dogoodwork.io/work-with-raul
https://dogoodwork.io/podcast

Mental health is the cornerstone of a well-lived life.

Today we dive deep with John Morgan in his journey battling depression and winning. This episode is meant to bring awareness and hope.

This is not "how to cure depression". If you or someone you know is going through what seems to be the negative side of stress please seek help from a mental health professional.

John Michael Morgan is a best-selling author (9 months #1) and mindset mentor to some of the world's largest brands as well as elite entrepreneurs. He's been a consultant for over a decade and has built multiple businesses with great success.

Here's an excerpt from the episode:

"We have to remember that a depression that's hard to lift didn't happen overnight... Depression in the sense of what we're talking about, creeps up on you. So getting out of it is the same thing and that used to frustrate me so bad because when I was in the thick of being depressed, I wanted it over. I want it to be 'normal'...And the fact that I couldn't do something to then wake up the next day and everything magically be 'okay' made me more depressed. So I had to just exhale and be like, 'okay, one day at a time, one step at a time', and it gets better and better. Then what happens and this is the good news, this is the encouraging part, you start to see momentum."

Listen here:

https://dogoodwork.io/podcast

Connect with John:

john@johnmichaelmorgan.com

instagram.com/johnmorgan

facebook.com/johnmorgan

linkedin.com/in/johnmichaelmorgan

#dogoodwork

How are you leveraging your personal brand story to stand out and breakthrough to reach your career goals?

Jonathan Javier comes from a non-traditional background but has worked in strategy and ops teams at #Snap , #Google and #Cisco… all through the personal brand he’s built.

Jonathan is the Founder of Wonsulting and he’s on a mission to turn underdogs into winners. He has led 125+ workshops in 8 different countries including the Mena ICT Forum in Jordan, Resume/Personal Branding at Cisco, LinkedIn Strategy & Operations Offsite, Great Place To Work, Talks at Google, #TEDx and more.

Listen on your favorite #podcast player or watch on #YouTube

https://dogoodwork.io/podcast

Connect with Jonathan:

Website: wonsulting.com

LinkedIn: https://www.linkedin.com/in/jonathanmjavier/

Instagram: jonathanwordsofwisdom | wonsulting

#dogoodworkpodcast #nevercomplacent #dogoodwork

Your team’s success or failure is dependant on one key factor: communication.

Whether you like it or not remote work is not going away. We have the power to influence successes and our team’s experience by how we communicate.

Luis Gonzáles is on a mission is to help others improve their results and relationships through authentic conversations.

In this episode you’ll learn:

How to build a culture with authentic conversations
How to lead accountability when giving feedback
The number one investment you need to be making today in your business today

Luis is a global communications consultant and trainer with over 15 years of experience in helping improve business outcomes for global organizations via training and coaching.

He has also successfully driven learning initiatives for organizations and teams that encompass cultural assessment, systemic change, and training for associates worldwide. He has lived and worked in India, México, and Brazil.

Luis has a keen ability to initiate and build trust-based relationships across organizations and cultures.

Connect with Luis:

https://fierceinc.com/resources/

https://www.linkedin.com/in/luisgonzales/

#dogoodworkpodcast #nevercomplacent #dogoodwork

Learn how modern-day founders are leveraging the gig economy with a dynamic equity model to launch their companies faster.

Parind Shah helped build the IncBuilders platform that helps entrepreneurs find co-founders, build teams, raise capital, and get the resources they need.

Connect with Parind:

http://incbuilders.club

https://www.linkedin.com/in/parind-shah-9006588

#dogoodworkpodcast #nevercomplacent #dogoodwork

How do you face uncertainty?

Manuj Aggarwal is an entrepreneur, investor, author and podcast host. He started his career at the age of 15, working in a factory for twelve hours a day, six days a week, earning $2 per day…

In 1995, a new computer institute threw its doors open in his town. Tuition was greater than a year’s salary, but he scraped together funds for the first class where he found his passion: Computers and Programming. The rest (they say) is history.

Going from $2/day to the boardrooms of Fortune 500 reinforced his belief that anything is possible.

In our conversation you’ll learn:

How to strategically manage risk as you navigate a new path
How Manuj’s business mind works as he takes us through an idea creation process LIVE
The empathetic leadership perspective that helps teams maintain forward progress
How entrepreneurship is a solution to uncertainty

Connect with Manuj:

https://www.linkedin.com/in/manujaggarwal

#dogoodworkpodcast #nevercomplacent #dogoodwork

How do brands extend their reach and create real impact within a community?

GRACEDBYGRIT co-founder Kate Nowlan shares her experience in creating an apparel brand that empowered her community and how that has transformed into creating a legacy.

Kate is a Co-Founder and former COO of GRACEDBYGRIT and currently serves as a director on the boards of HYLETE, GRACEDBYGRIT Foundation, and San Diego Sport Innovators.

She former business partner and co-founder of GRACEDBYGRIT, Kimberly Caccavo, published a book: Graced By Grit: The Entrepreneurial Woman's Guide to Starting a Business with Power, Passion, & Purpose. In the book, Kate and Kimberly share their experiences, lessons learned, values they feel are important to build a successful company and team, and inspirational stories of women within the GRACEDBYGRIT community.

The GRACEDBYGRIT Foundation is the legacy of the brand. The Foundation provides scholarship funds to support young women attending college for athletics and academics.

Kate is raising two teenage daughters in Cardiff By The Sea, CA, and enjoys spending quality time with those she loves, usually outside enjoying the Southern California sunshine and breathing in the ocean air….even occasionally catching a wave.

Connect with Kate:

https://www.gracedbygrit.com/

#dogoodworkpodcast #nevercomplacent #dogoodwork

Sales and revenue-driving activities are one of the key lifelines in every business. Do you have your sales process boiled down to simple daily actions that gets results?

That’s why we have Patrick Dichter to help you learn:

The proven daily sales habits that helped grow RevLocal from $0 to $35 million in just 7 years
How you should approach inbound sales
The 5 stages founders go through as they evolve in their entrepreneurial journey

Patrick works with Cultivate Advisors to help small to mid-sized businesses grow faster and work smarter on their business. Cultivate is a 2x Inc5000 List member for their own fast growth, and they get amazing results for their clients. At his last company, he helped scale a digital marketing startup from $0 to $35M over 7 years hiring and leading sales teams all over the country. He lives in Denver, loves to fly fish, and is a self-proclaimed business geek.

Connect with Patrick:

patrickdichter.com

cultivateadvisors.com

#dogoodworkpodcast #nevercomplacent #dogoodwork

Once we see what’s possible and see others do what is possible, it inspires us to take action and get help from those who have walked down a similar path. That’s exactly what Adriana is doing for the LatinX community.

“My mission is to change the narrative for my community one story at a time.”

-Adriana Flores Ragade

Adriana is the founder of LatinxAmerica Media. She is also the host of LatinxAmerica Podcast, a podcast focused on highlighting people who are leveraging, creating or investing tech to change the narrative for the Latinx community and increase diversity in tech. She has held leadership positions in the broadcast media industry and education non-profit sectors where she focused on building equity and access programs and partnerships during her tenure at the College Board. At Univision Communications Inc. and Fusion Media Group, she contributed subject matter expertise, relationship building and led investment efforts for selected social impact and corporate social responsibility campaigns.

In our conversation, we talk about the impact that sharing stories can make, trends in the LatinX community and trends in tech.

Listen here:

https://dogoodwork.io/podcast

Connect with Adriana:

https://www.linkedin.com/in/adriana-flores-ragade-b4a9a11/

https://www.latinxamerica.com

#dogoodworkpodcast #nevercomplacent #dogoodwork

Marisa Murgatroyd is an Online Education Expert and Pioneer of the Experience Product. She’s on a mission to reinvent online education around the world so results and engagement become the norm and not the exception.

Since 2013 she’s sold over $17m in online courses and has now shared her new approach to product creation at top industry events including MindValley Momentum, Evercoach Summit, LaunchCon, MFA Live, and the 2020 Traffic & Conversion Summit here in San Diego.

We’re going to talk about how you can leverage the techniques of the world's best-selling apps and games to create high-engagement and results-driven online courses that radically reduce refunds and increase student success, repeat sales and referrals.

Connect with Marisa and join her challenge here:

https://liveyourmessage.com/raul

What if I told you that your company #finances and #budget is a place where #creativity can stem from? How? Terrell can teach us as he shares the #framework he used to help a #startup grow $10m year over year by looking at their goals and finances and then work backwards to create the strategy to reach their goals. Terrell is a profit coach that loves accounting, finances and the opportunity to give back to others. He’s worked with Fortune 500 companies and helped fast startups grow. He is also the youngest members of a board of directors helping manage a university's endowment and scholarship fund and also the host of the Business Talks Library podcast. Here’s what you’ll learn from Terrell: 1. How to have financial situational awareness and flip your budget on its head 2. The strategy Terrell used to reverse engineer growth goals and have all areas of a business work to reach them 3. How to assess multiple good opportunities through a revenue, probability and team matrix Listen on your favorite #podcast app or watch on #YouTube here: https://many.link/raulhdz.amdg Connect with Terrell: https://www.linkedin.com/in/terrellturner/ www.TLTurnerGroup.com www.BusinessTalkLibrary.com #dogoodworkpodcast #nevercomplacent #dogoodwork

Successfully #navigating #change is the reflection of a team’s ability combined with strong #leadership. Strong leadership is the art of marrying both the #strategic with the human element within #business. To help us combine both and help you grow into a strategic and empathetic leader, we have Dr. Elia and coach Kon on the podcast. Dr. Elia is the Founder of The Happiness Center, an organization of world leading experts in the field of Positive Psychology. Together, they have helped thousands of individuals, both personally and professionally to achieve happiness, success, and wellness. Coach Kon is the Founder & CEO of Fresh Biz Solutions, a human capital management consulting group that helps organizations develop their people, improve business results, and get the most from their talent management strategy. In this episode you’ll learn: 1) A strategy to navigating change #remotely through trust 2) How to connect with your team and ensure the mental and physical well-being of all employees 3) The growth mindset and positive actions that are needed to synthesize seemingly opposing concepts and manage the “ #LeadershipParadox ” 4) The new talent opportunities you can take advantage of today Listen on your favorite #podcast player or watch on #YouTube https://many.link/raulhdz.amdg Connect with Dr. Elia: https://www.dreliagourgouris.com/ https://www.linkedin.com/in/thehappinessdoctor/ Connect with Coach Kon: https://www.linkedin.com/in/coachkon https://www.freshbizsolutions.com #dogoodworkpodcast #nevercomplacent #dogoodwork

Sometimes scaling alone isn’t enough… there is a danger of losing the drive, fire, behind your product or service. Doing so hinders you from being able to relate and help the small portion of your market that is passionate about the problems that you are solving… often times leaving you to miss out on bigger opportunities to serve your market and create deeper relationships.

Tracey Saenz is the principal and co-founder of Social Currency, a marketing agency that helps David brands compete against Goliaths. For the past 20 years, Tracey has taken innovative brands to market, both B2B and B2C, from startups to Fortune 100 companies. She’s on a mission to proliferate innovation by removing the roadblocks that face David brands as they compete against Goliaths. Here are 4 major takeaways you’ll get from the episode: -Simple frameworks startups can use to face uncertainty -Tools you can use to address all key decision-makers in your B2C or B2B buyers journey -How to empower new decision influencers at the end of a decision for B2B sales -Questions to ask when creating metrics at different points of your sales process Connect with Tracey: www.getsocialcurrency.com tracey@getsocialcurrency.com Insta: @get_social_currency #dogoodworkpodcast #nevercomplacent #dogoodwork

Ever wonder what happens when you run LinkedIn’s largest account and spend over $130m on #LinkedInAds ? You get a TON of amazing experience, insights and avenues to help other businesses grow. That’s exactly what AJ did. AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart. He is on the mission to share his knowledge endlessly in the pursuit of value with LinkedIn. Learn: > How LinkedIn is evolving as a platform and why use it > How to use LinkedIn advertising in your marketing mix > How AJ measures key marketing #DataPoints and how to setup the data so you can SEE it > How to train your sales team to #nurture #leads found from LinkedIn > How AJ balances running a company and #WorkingFromHome Listen till the end to hear about AJ’s racing #gokart #needforspeed Connect with AJ: B2Linked.com linkedin.com/in/wilcoxaj #dogoodworkpodcast #nevercomplacent #dogoodwork

Every task in your business can either be done by you, someone else or a machine. Today we talk to Nathan Hirsch who specializes in helping entrepreneurs create virtual assistant teams so they can scale their business. Learn how to avoid the pitfalls of virtual teams and how to ensure you are proving a positive employment experience. Nathan co-founded FreeUp in 2015 with an initial $5,000 investment, scaled it to $12M per year in revenue, and was then acquired in 2019. He is now a co-founder of OutsourceSchool, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. His company gives back to the virtual assistant community through his direct support of Teach for the Philippines organization. Connect with Nathan: Facebook: https://www.facebook.com/nathan.hirsch Twitter: https://www.twitter.com/realnatehirsch LinkedIn: https://www.linkedin.com/in/nathanhirsch/ Instagram: https://www.instagram.com/realnatehirsch/ #dogoodworkpodcast #nevercomplacent #dogoodwork

As leaders, we communicate with others. As individuals, we also communicate with ourselves. How we communicate matters. Elaine Jacques is a medical speech-Language pathologist and leadership development coach. In today’s episode, Elaine and I discuss how to communicate with the intention to show up positively and be present so we can execute our tasks at our best ability. We cover: * How to lead with intentional communication * How language can help you reach your maximum potential * How being kind to yourself makes a big difference with your brain Listen here: https://dogoodwork.io/podcast Connect with Elaine on LinkedIn https://www.linkedin.com/in/elainejacques/

“There are less than 1% of Latinos who have a PhD and are going back to work with children” Dr. Sánchez’s story is nothing short of incredible. Learn from his story growing up fatherless, raising a child at 16, winning a national football championship, obtaining a PhD, and now helping others renew their mind by following his 3 steps: 1. Renew our perspective 2. Move towards uncertainty 3. Find whats awesome about every situation! Listen here: https://dogoodwork.io/podcast Connect with Dr.Sánchez YouTube: https://www.youtube.com/channel/UCbDGM_dfUjfoknq5Cw0z8JA Instagram: https://www.instagram.com/raulsanchezphd/ FB: https://www.facebook.com/RenewingTheMindClinic

Cory’s story is truly inspiring, from dropping out of school to being homeless to now running a multi-million dollar tech company. Listen and learn: -How Cory leverages data and technology to solve real life issues -How Cory removed himself from being a bottleneck in his company -How Cory shifted into a visionary position at his company Cory Warfield, Founder and Chief Visionary Officer at Shedwool. You can connect with Cory here: https://www.linkedin.com/in/corywarfield/ www.shedwool.com

As a Senior Retail Advisor, Business Coach and Executive Board Facilitator, Donna is on a mission is to help retailers and business leaders "stay ahead of the curve" and be ready when the world opens up to the "new reality”. She has successfully provided guidance for turn-around, growth and transformative companies which have resulted in significant revenue results and has empowered teams to perform at the highest level. She is a growth-minded leader who has never been satisfied with the status quo. Open for new challenges, Donna accepted executive roles in the public, private, corporate and entrepreneurial sectors, such as Quiksilver, Charlotte Russe and Walmart. With P&L responsibility ranging from $3M to over $1B, Donna knows first-hand what it's like to make some really tough decisions, at times, in a vacuum. As CEO of D&D Enterprise Group, Donna provides fractional services to help Retailers, Business Executives and various organizations in North America stay ahead of the curve and is ready for the world's "new reality”. You can reach Donna at: https://www.linkedin.com/in/donnadesrosiers/

In our conversation, Sheri shares the keystone habits you can embrace to get more authentic energy in your day. She gives us a simple plan that you can gracefully fit into your lifestyle for developing your own authentic energy. Sheri is an author, speaker, and coach who helps leaders create a lifestyle of authentic energy. You can continue the conversation with Sheri at www.thevireolife.com

I got to talk to Rory and learn from his experience from being in the Army to entrepreneurship. We talk about: -building a business to replace his income from the Army - doing what you "have to do" -the balance between pain and comfort -when being uncomfortable is ok and when it's not -taking risks that are not mindless -how your values can guide you and shared some laughs along the way. Rory is a Veteran, coach, and entrepreneur. Learn more about him here: rorymillerbrands.com

Do your employees know your company's DNA? How about your customers? Learn from Winston on how to draw the stories from within your organization and connect those stories to the higher calling that enkindled your team to work (and stay working) at your company and customers to continue to do business with you. No matter how great your balance sheet is, Winston shows us how to create even greater change ( #impact ) within organizations by creating a simple positive shift in awareness in your workforce. The formula becomes simple: Positive shift in awareness x your workforce = change Winston is an attorney, coach, consultant that helps leaders and businesses across the country re-find their purpose to find joy in their work and achieve their goals. If you want to become a better leader, listen here: dogoodwork.io/podcast Connect with Winston on LinkedIn here: https://www.linkedin.com/in/winston-collier-79abaab2

Learn how to cut the hesitancy cost

The Two “E’s” Your Business Need To Manage As You Serve Clients Part of the Facilitating Your Company's Growth Series Learn more at dogoodwork.io

The First Step To Strategic Leadership Looking Down 5,700 feet

Learn more at dogoodwork.io

Barbara Vercruysse is a mentor, business coach, thought leader and public speaker. After facing several challenges in life and surviving a stage 4 skin cancer at the age of 32, she decided to live her second life at the fullest. After running a 6-figure construction business for 18 years, she dedicates herself to her true passion now: guiding people through a deep transformation so they are living up to their full potential. She supports people around the world in leading a fulfilled life, creating impact and success by living and leading with love. One of her clients is BMW where she operates as a Quality Manager and Business Coach, she is responsible for screening all business processes and guiding people to perform optimally in their job. You can connect with Barbara on her website or LinkedIn: Website: https://www.startthelifeofyourdreams.com LinkedIn: https://www.linkedin.com/in/barbara-vercruysse-431027113

3 Essentials To Streamline Your Team’s Effectiveness Online

Centralized communication
Centralized master brain
Clear accountability - nothing gets done without transparency and accountability

BONUS: Allow interactions outside of the work - have time to build the team culture

5 Points To Lead Your Team in the Face of Uncertainty

Be Clear on What You Are Uncertain of
Be Clear of What You ARE Certain of
Focus on Your Routines
Focus on Calm
Lead With Confidence & Certainty

Learn more at dogoodwork.io

A special update on the upcoming series on the show and how we are going through the current situation together.

Email me at

raul@dogoodwork.io

You’ve set your big goals.

You see the vision.

You understand the road ahead.

We’ve all done this. But to be FRANK..

...We’ve also never accomplished most of those goals.

Why?

We may have been missing one key thing:

#momentum

Henry Ford is famously known for saying: “Whether you think you can, or you think you can't - you're right.” Often times we find ourselves empowered or limited by what we believe we can actually achieve.

If we are limiting ourselves by our own way of thinking then sometimes it takes a bit of our own initiative to shift our way of thinking… other times, it takes someone else to challenge our thinking.

One of the biggest things I’ve learned recently is that if you want to become a greater person or achieve a certain goal - decide to do so now.

If you want to be mentally strong, decide now to be mentally strong.

If you want to be positive and motivated to reach your goals, decide now to be positive and motivated.

In my interview with Jason Elkins, we dive into how to break limiting beliefs that are holding you back. We focus on how to create a solid foundation for you to become a more effective person and go through what Jason does to be extremely focused and productive.

Jason coaches entrepreneurs, local companies, and national brands on how to effectively use digital marketing platforms and social media.

Connect with Jason here:

100cups.coffee

Let’s slice up your work day and finish the most important tasks on your plate, say by 10am. You up for the challenge?

Listen to this episode of the #dogoodworkpodcast “Let’s Slice Up Your Work Day” where we’ll dive into:

How to move progressively towards your goals AND VISION #noBS #realwork
How to identify and focus ONLY on the essential parts of your company in order to move FAST #growth
How to identify what should be on YOUR plate, what you need to hand off to your team and what you need to have a machine do for you… #ai #automation
How to finish your day earlier so you can go surfing with me 😆 #openinvite (or do whatever you want)

...in less than 5 minutes and 30 seconds…

When people ask me “what are your time management secrets?” I lean over and simply tell them: “I got none…”

Listen to this episode of the #dogoodworkpodcast where we dive into the most UNsexy topic in the world where we WON’T discuss time management itself but will dive into what you mean when you say “I need help with time management”.

We dive into crafting positive team cultures, help solve communication issues that occur within diverse teams, and how to identify and nurture future leaders in your company.

About our guest:

Motivational Speaker Shannon McKain is widely recognized as a leading authority in career development topics including: Emotional Intelligence, Generational Differences in the Workforce and Personal Branding for Employees. A former Executive Recruiter, Pryor Leadership Fellow, NFL Cheerleader and now Keynote Speaker for over a decade, Shannon has entertained and educated audiences around the world, receiving several accolades and awards throughout her career. She had a regular segment on CBS KCTV5 Better Kansas City and has been featured on Nickelodeon.

Connect with Shannon:

www.ShannonMcKain.com

Shannon@ShannonMcKain.com

Linkedin.com/in/shannonmckain/

www.Instagram.com/ShannonLMcKain

www.Facebook.com/ShannonLMcKain

As you grow and expand your impact...

As you grow and build the mission of the company..,.

As you continue to move forward, day in and day out...

The most important thing besides the actions you're taking is WHOs actually performing those actions...

That's your TEAM

...and in order to have an EFFECTIVE team that moves the company and the mission FORWARD, you need to control who you let into that team...

That entryway... the door to get on your ship... is your hiring process.

In today's episode of the #dogoodworkpodcast we will be discussing that main entryway for your entire team.

We're NOT going to go over everything and anything about this process...

I want to go over 2 very specific areas where I've seen entrepreneurs and business owners struggle (especially high-growth startups) the most:

1 - how to identify the key roles/characteristics of a job and create a BRAND NEW job

2- the actual hiring interview itself. I'm not gonna give you the exact questions I ask but I am to give you the exact interview flow that I follow so that you can adapt it, make it better and improve it for your company.

Reflections on Leadership: 3 Things I’ve Learned So Far

SPEAK BY DOING
PAINT THE FUTURE
WHAT YOU SAY MATTERS

Have you ever started mapping your goals by asking the question: “what do I want?”

Learn why that’s a TERRIBLE question to ask and what question you should be asking instead in order to create more impact...

Tired of Being Stuck? Burn Excuses Once and For All With Brandon Clark

Most people when they embark on a journey for their goals they at times may get overwhelmed and stuck as they think on what to do next or simply fade away from continuing to take action due to lack of motivation.

Today's Main Points

How to identify and focus on the highest leverage activities (how to deal with overwhelm)
How to keep energy and focus on the tasks needed to complete for the day
How to make a habit of the things that are good for you but you may not enjoy - (how do you stay motivated)
Daily intentions
Motivation fades commitment stays

How are you going to face the day?

Get in touch with Brandon:

https://instagram.com/brandonmichaelclark

https://www.brandonmichaelclark.com/

How you do anything is how you do everything

dogoodwork is not a label but a way of living.

It is the constant and diligent effort to achieve a new level of excellence in one’s own life.

It is the hidden inner beauty behind the struggle to achieve excellence.

It is not perfect but imperfect.

It is the effort, discipline and focus that often goes unnoticed.

The goal of this podcast is to highlight that drive.

The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.

We will also have 1on1 episodes with me where you will learn from my areas of expertise and experience.

What you will learn here will be applicable in any state of life.

Do Good Work,

Raul