Making Strides for Animal Chiropractic: Recent Episodes
Kaitlyn Lackey
Thanks for joining my mission to promote this amazing profession. Animal chiropractic is a science, philosophy, and art that is currently under-utilized and under-valued in the management of musculoskeletal conditions in animals This goal of this page and this podcast is to facilitate CHANGE: in business and in our profession. One step at a time, we’re going to talk about business, communication skills, and mindset to promote CONNECTION. We need to connect vets with chiropractors and owners with certified providers so that more animals can be helped integratively. We can only promote this CONNECTION if we focus on CORRECTION. Take one step today, let’s make strides for animal chiropractic. Join our movement here: https://www.facebook.com/groups/2681802048575472/
In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills.
She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with the clients who truly value what you do. You’ll also hear about practical tools like muscle palpation and evaluation methods, plus real-world tips for showing owners the results of great chiropractic care.
Dr. Katie doesn’t shy away from the business side either. She digs into how to price your services, recognize your ideal (and not-so-ideal) clients, and define what success really looks like for you.
Topics covered in this episode:
- Reflecting on the Clinical Essentials Course
- Building a community in animal chiropractic
- Clinical skills and business acumen
- Refining clinical analysis
- Understanding ideal and unideal clients
- Pricing spreadsheet and structure
- Defining success in animal chiropractic
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
Have an idea for the podcast?
Leave us a survey!
Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic.
He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.
His venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to establish cultural authority, and ensure global access to chiropractic care. Achieving these goals will make chiropractic the world's leading healthcare choice.
Topics covered in this episode:
- Baron’s journey into Animal Chiropractic
- Challenges and politics of Chiropractic Legislation
- Efforts to standardize and gain recognition
- Education, certification, and the diplomat debate
- Navigating legal hurdles and veterinary opposition
- Progress, lobbying, and getting involved
Links and Resources:
- Learn more and get involved in the Chiropractic Defense Counsel
- Learn more about OneChiropractic
- Find OneChiropractic on Facebook
- Find OneChiropractic on Instagram
- Find OneChiropractic on YouTube
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- Equigate
Have an idea for the podcast?
Leave us a survey!
*DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research, should you choose to donate any money to this cause.*
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. Katie also highlights the significance of building relationships, implementing effective systems, and tackling compassion fatigue. She shares personal insights and practical advice for current and aspiring animal chiropractors to help them navigate the unique challenges of this field.
Topics covered in this episode:
- Why Animal Chiropractic is different
- The role of technology and systems
- Relationship marketing strategies
- Challenges and misconceptions
- Compassion Fatigue in Animal Chiropractic
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- Equigate
Have an idea for the podcast?
Please leave us a survey!
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasizes aligning prices with financial needs, business costs, and the true value of your care. This is a deep-dive episode, so grab a notebook, take notes, and get ready to transform the way you approach pricing!
Topics covered in this episode:
- Factors that influence pricing
- Break-even point & pricing calculator
- Appointment capacity & business metrics
- Overcoming imposter syndrome
- Retention strategies & client communication
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- Equigate
Have an idea for the podcast?
Please leave us a survey!
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining comprehensive case notes. Dr. Katie also highlights the need for chiropractors to manage their egos and ensure they don't overstep their scope of practice to build trust with veterinarians, ultimately emphasizing a team approach to animal care.
Topics covered in this episode:
- The Great Divide: Veterinarians vs. Chiropractors
- Creating a collaborative environment
- The importance of interprofessional communication
- Effective documentation and communication
- Ego and open-mindedness in practice
- Reinforcing professional boundaries
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- Equigate
Have an idea for the podcast?
Please leave us a survey!
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie is joined by Lauryn Williams, Certified Financial Planner™ (CFP®), from Student Loan Planner, to demystify the complex world of student loans. She is the founder of the financial planning firm, Worth Winning, and the "Worth Listening" podcast. She graduated from the University of Miami with a Bachelor of Finance and also has an MBA from the University of Phoenix. Lauryn is a 4-time Olympian and the first American woman to medal in both the Summer and Winter Games! Together, they discuss recent policy changes, repayment plan options, and how to navigate loans while building a chiropractic or veterinary practice. Lauryn also offers practical tips for future and current borrowers and highlights why proactive loan management is key to long-term financial success.
Topics covered in this episode:
- Meet student loan expert, Lauryn Williams
- Understanding Student Loan Planner
- Recent changes in student loans
- Income-driven repayment plans
- Public Service Loan Forgiveness
- Future borrowers and inflation
Links and Resources:
- Find out more information about Student Loan Planner
- Click HERE for $100 OFF a consultation and start building your custom repayment strategy today!
- Click HERE to gain more insight into student loans from their blog
- Find Student Loan Planner on Facebook
- Find Student Loan Planner on Instagram
- Find Student Loan Planner on YouTube
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- Equigate
Have an idea for the podcast?
Please leave us a survey!
Alon Landa is the CEO and co-founder of MedcoVet, where he leads the development of cutting-edge veterinary technologies that help pets heal at home. He played a key role in creating Luma, an at-home red and infrared light therapy device (PBM) designed to relieve pain, reduce inflammation, and accelerate healing in pets.
With hands-on experience working alongside veterinarians, pet owners, and clinical researchers, Alon is driven by a deep belief in accessible, evidence-based care. Before founding MedcoVet, he spent over two decades leading innovative tech companies across industries, including medical devices, satellite systems, internet media, and pet health.
He also created PupReady, a digital platform for new dog owners. Alon holds a B.S. in Electrical Engineering from the University of Pennsylvania and an MBA from NYU Stern. He regularly writes on medcovet.com about PBM therapy and pet recovery, combining expert knowledge with lived experience. Alon lives in Boston, MA.
Topics covered in this episode:
- Alon Landa's journey to animal health
- Understanding Red Light therapy
- Differences between Red Light, Infrared, and Laser therapy
- Choosing the right device for animal care
- Medco Vet's innovative app and rental program
- How to get started with Medco Vet
Links and Resources:
- Find out more information about the Luma Device
- Click HERE to get a round-up of the best devices on the market
- ClickHERE for a deeper dive into red light therapy
- Find MedcoVet on Facebook
- Fine MedcoVet on Instagram
Making Strides for Animal Chiropractic Links and Resources:
- Visit theMaking Strides for Animal Chiropracticwebsite
- Visit ourFacebook Page
- Visit ourInstagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- Equigate
Have an idea for the podcast?
Please leave us a survey!
Dr. Katie of Making Strides for Animal Chiropractic discusses the importance of effective communication in building rapport and confidence in animal chiropractic practices. She shares personal stories highlighting the significance of understanding client needs and overcoming imposter syndrome. Katie also provides strategies for handling new patient phone calls, offering solutions to improve customer service and ensure clients feel heard and cared for. She also includes great takeaways such as the power of permission-based questions, maintaining confident word choice, and the importance of follow-up to build trust and retention.
Topics covered in this episode:
- Building rapport and confidence
- Personal experience with a holistic vet
- Learning from competitors
- Client feedback and building trust
- Effective communication strategies
- Permission-based questions
- Confident word choice and setting expectations
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- Equigate
Have an idea for the podcast?
Please leave us a survey!
Dr. Katie of Making Strides for Animal Chiropractic discusses the vital role of hiring an assistant for your animal chiropractic practice. This podcast covers when to know it's time to hire an assistant, the steps to successfully onboard and set them up for success, and how this can help scale your business. Dr. Katie shares her personal experiences and practical tips for managing administrative tasks efficiently to focus more on patient care.
Topics covered in this episode:
- The importance of having an assistant
- Personal experience with assistants
- Signs you need an assistant
- Finding the right assistant
- Training and quality control
- Effective meetings and being a real boss
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
Dr. Katie from Making Strides for Animal Chiropractic discusses the impact of artificial intelligence (AI) on the animal chiropractic profession with guest Darcy Sullivan from Propel Marketing and Design. This episode covers what AI is, how it can be used effectively in chiropractic practices, and practical ways to integrate AI tools for marketing, content creation, and administrative tasks. Darcy shares her expertise on improving online presence through SEO and website development, emphasizing the importance of small, manageable steps to adopt AI technology.
Topics covered in this episode:
- Understanding AI in animal chiropractic
- Practical uses of AI in marketing
- Experimenting with AI tools
- AI for content creation and efficiency
- Getting started with AI
- Website optimization tips
Links and Resources:
- Learn more about Darcy Sullivan through her website
- Find the Propel Marketing & Design, Inc. on Facebook
- Find the Propel Marketing & Design, Inc. on Instagram
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
Dr. Laura Colman is a passionate chiropractor with roots in both medicine and horsemanship. Growing up on a farm with a physician father, she was drawn to healing from an early age. After studying Humanities and gaining leadership experience in college, her journey led her to chiropractic when she witnessed its life-changing impact firsthand. She earned her doctorate from Life University and went on to specialize in pediatric, prenatal, and animal chiropractic care. Now based in Clarksville, TN, Dr. Colman not only serves the Fort Campbell community but has also played a key role in changing Tennessee law to expand access to animal chiropractic. She believes precise, holistic care can be a powerful catalyst for healing, whether for people or animals.
Topics covered in this episode:
- Dr. Laura’s journey and motivation
- Early obstacles, unexpected lessons, and navigating professional hurdles
- The political climate in Tennessee, key legal battles, and legislative victories
- Facing Opposition
- Setting Standards and Building Bridges
- Encouragement and guidance for future animal chiropractic practitioners
Links and Resources:
- Learn more about Dr. Laura Colman through her website
- Find the Holistic Health Center on Facebook
- Find the Holistic Health Center on Instagram
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
Listen to the podcast: https://pod.link/1493136789
Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DC
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care aspect. Recently, she achieved the milestone of opening her own physical office, which allows for more control and a tailored patient experience, albeit with higher overhead and logistical challenges. Dr. Katie discusses the pros and cons of each practice model, emphasizing that each can be rewarding and adaptable to different lifestyles and career goals.
Topics covered in this episode:
- Starting a mobile practice
- Transitioning to vet offices
- Opening a brick and mortar office
- Pros and cons of different practice models
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. Basically, he wanted to go back in time and help 24-year-old Jerry.
Over the years, Dr. Jerry has added more services for chiropractors. Honestly, he feels he should have done it sooner, but says he was pretty slow to adapt. Now Rocket Chiro offers websites, SEO, reputation management, and online advertising services for chiropractors along with affordable, practical business and marketing trainings.
Topics covered in this episode:
- Building strong relationships and networking with purpose
- Developing effective marketing strategies
- Getting clear on your ideal client and messaging
- Understanding and confidently sharing your value as a practitioner
- Embracing tools like SEO, social media, and patient education to broaden your reach and build trust.
Links and Resources:
- Learn more about Rocket Chiro
- Find Rocket Chiro on Facebook
- Find Rocket Chiro on Instagram
- Listen to the Rocket Chiropractic Podcast
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the often-overlooked but crucial aspect of being an animal chiropractic provider: the importance of building relationships. She shares her initial misconceptions about the profession and emphasizes the need for business acumen. Highlighting insights from her own experience and observations from shadowing a veterinarian surgeon, Dr. Katie explains how effective communication with clients and other professionals is vital for a sustainable and successful practice. This episode will encourage you to assess your business practices and consider what critical elements you might be neglecting.
Topics covered in this episode:
- Expectations vs. reality of animal chiropractic
- The importance of building relationships
- Insights from other business owners
- Lessons from a veterinary surgeon
- Identifying business bottlenecks
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of not serving every client that is referred to you or that you meet to ensure career longevity and personal well-being. She emphasizes the need for animal chiropractic professionals to identify their ideal clients and avoid taking on those who may drain their energy or resources. Dr. Katie shares personal experiences and offers strategies to help fellow practitioners make more informed decisions about whom they serve and stresses the significance of maintaining a balance between financial needs and personal satisfaction in order to prevent burnout.
Topics covered in this episode:
- The challenge of not serving everyone
- Defining your ideal client
- The importance of chemistry calls
- Strategies for client selection
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and misconceptions of starting an animal chiropractic business. She emphasizes that business ownership is complex and often requires using negative energy and doubts from others as motivation. Dr. Katie also shares her personal experiences of overcoming skepticism and setbacks, stressing the importance of perseverance and resilience. This episode will help you to channel your own frustrations and obstacles into fuel for success and to understand the realities of building a professional career in animal chiropractic.
Topics covered in this episode:
- The harsh realities of business ownership
- Facing challenges and proving doubters wrong
- Using Dark Side Energy as motivation
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
Dr. McCauley has dedicated her career to improving pets' quality of life. After graduating from Colorado State University, she spent six years in general practice before pioneering the field of Veterinary Rehabilitation. In 1998, she opened the first Veterinary Rehabilitation Clinic and created the first underwater treadmill for dogs. She has taught at the Canine Rehabilitation Institute for 14 years and is certified in Acupuncture, Chiropractic therapy, and Canine Sports Medicine.
As an international lecturer and author, Dr. McCauley has earned several awards, including the 2011 Iams AARV Award and the 2015 AHVMA Holistic Practitioner Award. She also works as a locum at the Louisiana School of Veterinary Medicine.
Dr. McCauley owns Red Tail Rehab, a mobile canine rehabilitation service in North Carolina, and founded Optimum Pet Vitality in 2020. This platform empowers professionals and pet owners worldwide to promote pets' optimal health.
Topics covered in this episode:
- Dr. Lori McCauley's journey with neurodivergence
- Understanding neurodivergence in animal care providers
- Types and traits of neurodivergence
- Empathy and emotional challenges
- Coping mechanisms: masking, camouflaging, and mirroring
- Stress, Health Impacts, and workplace strategies
Links and Resources:
- Learn more about Dr. McCauley’s courses through her website, Optimum Pet Vitality
- Find Dr. McCauley on Facebook
- Find Dr. McCauley on Instagram
- Find Dr. McCauley on YouTube
Online Testing for ADHD
- Mental Health America
- HealthCentral
- PsychCentral
- Clinical Partners
- Attention Deficit Disorder Association
- Not diagnostic – talk to a Medical Professional
Tests for Autism and Neurodivergence
- Embrace Autism Tests (AQ-10 (short Autism Quotient), AQ (Autism Quotient), Empathy Quotient, RAADS, Aspie Quiz, CAT-Q (Camouflaging Autistic Traits Questionnaire), Toronto Alexithymia Scale, Toronto Empathy Questionnaire)
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie talks with Dr. Francisco Maia. He is originally from Brazil, moved to the U.S. in 2005, and earned a B.S. in Exercise Science from IUPUI in 2009, graduating with top honors. He then obtained his Doctor of Physical Therapy degree from the University of Pittsburgh in 2012, where he and his wife adopted their first dog, Ringo.
After working in orthopedics and sports medicine, he combined his expertise with his passion for animals, earning his canine rehabilitation certification in 2015. In 2017, he founded TheK9PT, initially as a mobile practice to improve access to canine rehabilitation. By 2020, the business expanded into a hybrid model with in-home and in-clinic sessions in Irving Park, Chicago.
A leader in the field, Dr. Francisco mentors other canine therapists, teaches at the Canine Rehabilitation Institute and serves as President of the APTA’s Animal Physical Therapy Special Interest Group.
Topics covered in this episode:
- Francisco’s transition from human physical therapy to canine rehabilitation
- Overcoming challenges in client acquisition and pricing services
- Balancing direct-to-consumer marketing with veterinary referrals
- Leveraging Google and the 7% rule for lead generation
- Building and scaling a mobile and clinic-based business
- Tracking metrics, differentiation, and networking for successFrancisco's journey into canine rehab
Links and Resources:
- Visit the K9PT Academy website to learn more
- Visit TheK9PT website
- Find TheK9PT on Facebook
- Find TheK9PT on Instagram
- Find TheK9PT on YouTube
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of building strong relationships with veterinarians to offer the best care for animal patients. She shares her journey as an introvert in the field, tips for effective communication, and successful call scripts with veterinarians. Emphasizing teamwork and open communication, Dr. Katie provides practical advice for new animal chiropractors looking to grow their practice and foster professional networks.
Topics covered in this episode:
- The importance of building relationships with veterinarians
- Overcoming introversion in business
- Effective communication strategies
- Call scripts for building your network
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Please leave us a survey!
Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for preserving and advancing drugless chiropractic.
He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.
Hoag’s venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to create cultural authority, and to ensure the world has access to chiropractic. Achieving these goals will make chiropractic the #1 healthcare choice in the world.
Topics covered in this episode:
- How OneChiropractic came to be and what its purpose is in advocating for chiropractors worldwide
- Understanding animal chiropractic legislation
- Challenges and goals in animal chiropractic
- Collaborating with veterinarians
- Current legislative efforts
- Building a framework for change
Links and Resources:
- Learn more and get involved in the Chiropractic Defense Counsel
- Learn more about OneChiropractic
- Find OneChiropractic on Facebook
- Find OneChiropractic on Instagram
- Find OneChiropractic on YouTube
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
Have an idea for the podcast?Leave us a survey!
*DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research should you choose to donate any money to this cause.*
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the critical distinction between being a kind business owner versus a nice one. She shares insights inspired by Alex and Layla Hermosi on setting professional boundaries to avoid burnout and maintain personal well-being. Dr. Katie emphasizes the importance of having clear practice policies, identifying ideal clients, and implementing systems to ensure your business runs smoothly without constant personal involvement. She encourages you to establish and respect boundaries to ensure long-term satisfaction and sustainability in your practice.
Topics covered in this episode:
- The difference between kind and nice people
- Personal experiences and challenges
- The importance of boundaries
- Strategies for practice owners
- Identifying your ideal client
- Implementing practice policies
- Automation and delegation
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses essential business and mindset strategies for animal chiropractors. She shares her journey from a high-volume insurance-based human practice to a successful mobile cash-based animal chiropractic business. Dr. Katie emphasizes the importance of personal development, and understanding the value of services, and offers three main ways to increase income: seeing more patients, adding new services, and enhancing the client experience to justify higher fees. You don’t want to miss this episode!
Topics covered in this episode:
- Starting a mobile chiropractic business
- The business mindset for success
- Three ways to increase your income
- Maximizing patient volume and efficiency
- Adding value with additional services
- Creating a luxury client experience
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
- Learn more about the 2024 AVCA conference
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Dr. McCauley has had a lifelong passion for helping as many pets as possible live an optimal quality of life. After graduating from Colorado State School of Veterinary Medicine she spent six years in general practice and quickly became a pioneer in the field of Veterinary Rehabilitation. She went on to open the first Veterinary Rehabilitation Clinic in 1998 and designed the first underwater treadmill for dogs.
Dr. McCauley was on faculty at Canine Rehabilitation Institute for 14 years and has taught thousands of veterinarians, physical therapists, and veterinary technicians the art of Canine Rehabilitation. She is certified in acupuncture and chiropractic therapy and is board certified in canine sports medicine and rehabilitation.
Dr. McCauley is an International lecturer and contributing author in many textbooks and journals. She was awarded the 2011 Iams AARV Award of Excellence in the Field of Rehabilitation and the 2015 AHVMA Holistic Practitioner of the Year Award. She does locum work at the Louisiana School of Veterinary Medicine, stepping in as head of the Integrative Medicine Department several times a year.
Dr. McCauley owns Red Tail Rehab, a mobile canine rehabilitation practice in North Carolina. She began Optimum Pet Vitality in 2020 to teach professionals and pet parents different ways to help their clients and pets achieve Optimum health. With this online teaching platform, Dr. Laurie is empowering people all over the world to help pets have an Optimum Quality of Life.
Topics covered in this episode:
- Understanding fascia: The basics
- Fascia's role in the body
- Diagnostic tools and techniques
- Fascia and nerve interaction
- Understanding fascial restrictions and their locations
- Common trigger points in pets and how to address them
- Elbow arthritis and its impact on dogs
- Resources and course information
Links and Resources:
- Learn more about Dr. McCauley’s courses through her website, Optimum Pet Vitality
- Find Dr. McCauley on Facebook
- Find Dr. McCauley on Instagram
- Find Dr. McCauley on YouTube
- Text “fascia” to 866-949-0068 for the top five trigger points chart
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Dr. Jones attended Weber State University and graduated with a Bachelor of Science in Health Promotion in 2014. After working in the health field for 3 years she decided to return to school. She graduated with her Doctorate of Chiropractic from Parker University in August of 2020 and specializes in techniques for pediatrics and pregnancy, but also loves to serve the whole family no matter what age.
Another unique certification she has is animal chiropractic from the AVCA (American Veterinarian Chiropractic Association). She has a passion for roping and rodeos, loves to serve animals, and has additional specialized training in equine adjusting. Her mission in life is to help as many families and animals in her community as she can.
Dr. Jones offers techniques including diversified, Thompson, activator, pregnancy-specific Webster Technique Certification, and ICPA (International Chiropractic Pediatric Association) training.
Topics covered in this episode:
- Dr. Chelsea’s journey from rodeo to mobile practice
- Dr. Chelsea’s tips for transitioning into mobile practice
- Balancing work and personal life
- Practicing in Utah and legal aspects
- Dr. Chelsea’s “Business Basics Program” experience
- The importance of systems, client communication, and education
- Building relationships with veterinarians
- When to scale your practice and what it may look like
Links and Resources:
- Learn more about Dr. Chelsea through her website, Peach Creek Chiropractic
- Find Peach Creek Chiropractic on Facebook
- Find Peach Creek Chiropractic on Instagram
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
In this episode of Making Strides for Animal Chiropractic, Dr. Katie delves into the emotional and professional challenges faced by animal chiropractors, emphasizing that while pain in the profession is inevitable, suffering can be avoided through proactive measures. She shares her journey of overcoming adversities, advocating for legislative changes, and stepping out of her comfort zone. She gives practical strategies for personal and professional growth, including breaking free from limiting beliefs, attending meetings, networking, and investing in education. Dr. Katie also highlights the importance of community support and consistent motivation, encouraging practitioners to take control of their circumstances and continually strive for improvement.
Topics covered in this episode:
- The challenges of being an animal chiropractor
- Pain is mandatory, suffering is optional
- Overcoming obstacles and advocating for change
- Personal experiences and lessons learned
- Overcoming social anxiety
- Lessons from legislative advocacy
- Taking control of your circumstances
- Practical steps for improvement
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
- Learn more about the 2024 AVCA conference
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses essential strategies for providing a luxury experience that clients won't find elsewhere. She shares practical tips on how to understand and meet client expectations, ensuring an unmatched journey from appointment to lasting appreciation. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!
Topics covered in this episode:
- Building value to retain clients
- Understanding client expectations
- Making a positive first impression
- Effective communication with clients
- Aligning goals with pet owners
- Being approachable and supportive
- Maintaining consistent experiences for your clients
- Going above and beyond
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
- Learn more about the 2024 AVCA conference
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses strategies to improve client retention by building value and optimizing patient experiences. She explains the importance of understanding the customer journey from initial awareness to consideration and outlines effective marketing techniques for cold and warm leads. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!
Topics covered in this episode:
- The importance of building value in your practice
- Understanding the customer journey: Phase one
- From cold leads to warm leads: Phase two
- Effective marketing strategies for animal chiropractors
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
- Learn more about the 2024 AVCA conference
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
In this episode of Making Strides for Animal Chiropractic, Dr. Katie addresses new graduates and established docs on how to build value in their practices. She shares her insights on creating an exceptional patient journey, using a relatable analogy to illustrate key points, such as the importance of reputation, accessibility, and customer experience. She also provides practical tips on improving operations and marketing to ensure long-term client satisfaction and loyalty. Join her at the AVCA conference in Dallas this November for more in-depth discussions!
Topics covered in this episode:
- The importance of building value for your clients
- The Mexican restaurant analogy
- Important steps to enhance the customer experience
- Creating a sustainable business by providing the value your clients deserve
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
- Learn more about the 2024 AVCA conference
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses key strategies for animal chiropractors to grow their business. She shares valuable insights for aspiring and current animal chiropractors, and emphasizes the importance of understanding the difference between marketing and advertising, identifying ideal clients, ensuring there is demand for services, delivering great service, creating scalable systems, and the importance of intentional branding to create a sustainable and reputable practice. Tune in for more business strategies ahead of her AVCA conference talk this November!
Topics covered in this episode:
- Courses and value creation
- Marketing vs. advertising
- Assessing market needs
- Ensuring service quality
- Scaling your business
- Building your brand
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
- Learn more about the 2024 AVCA conference
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey from human chiropractic to full-time animal chiropractic practice. She outlines critical steps for starting and running a successful animal chiropractic business, emphasizing the importance of solving client problems, communication, delivering results, gaining word-of-mouth referrals, and maintaining consistency. Dr. Katie also outlines the significance of understanding exponential business growth and preparing for increased demand with sustainable systems. Tune in for more business strategies ahead of her AVCA conference talk this November!
Topics covered in this episode:
- The challenges of balancing clinical and business roles
- Preview of the AVCA Conference series
- Understanding the purpose of your business
- Delivering results and building client trust
- The power of word of mouth and client retention
- Navigating the early years of business growth
- Preparing for exponential growth and systematization
- Building a sustainable and valuable business
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Dr. Casie Ogden, D.C., is a passionate chiropractor who offers animal chiropractic committed to the well-being of our beloved animals. After graduating from Texas A&M for undergrad (Whoop!) and obtaining a Doctorate in Chiropractic from Parker University, Casie furthered her expertise through a rigorous 220-hour animal chiropractic program in 2022.
As an AVCA certified practitioner, Dr. Casie adheres to the gold standard of animal chiropractic care, ensuring the highest level of professionalism and proficiency in her practice.
From childhood, Dr. Casie has immersed herself in the world of animals, raising animals from guinea pigs to dogs, farm animals and competing in both equestrian and rodeo events since the age of 7. This lifelong connection drives her dedication to improving the quality of life for animals through chiropractic care.
Topics covered in this episode:
- Dr. Casey's journey to animal chiropractic
- Balancing human and animal practice
- Marketing and building clientele
- Communication with veterinarians
- Challenges and learning experiences
- Business Basics Program insights
Links and Resources:
- Visit the Head to Tail Chiropractic website
- Find Head to Tail Chiropractic on Facebook
- Find Head to Tail Chiropractic on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
- Animal Chiropractic CE
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey and insights into the clinical and business aspects of being an animal chiropractor. She discusses the misconceptions about running a successful animal chiropractic practice, the hard work and persistence required, and the importance of building authentic relationships with veterinarians. Dr. Katie recounts her experiences of starting out, the initial struggles, and the methods she used to eventually grow her practice. She emphasizes the dedication needed and offers advice for new animal chiropractors on how to realistically approach their business aspirations.
Topics covered in this episode:
- Realities of running an animal chiropractic business
- Challenges and misconceptions
- Dr. Katie’s early business struggles
- Building relationships with veterinarians
- The long road to success
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
In this episode, Dr. Katie from Making Strides for Animal Chiropractic delves into the clinical and business aspects of being an animal chiropractic provider. She shares her passion for animal chiropractic care and discusses customers' common challenges and misconceptions about the field. Dr. Katie addresses the issues of unlicensed individuals offering similar services and emphasizes the importance of positioning oneself as a specialist to attract the right clientele. She provides valuable tips on communicating effectively with potential clients, the significance of a clear mission statement, and the need for an online presence that solves customer problems. The episode is a comprehensive guide for animal chiropractors looking to improve their branding and attract more clients by offering specialized services.
Topics covered in this episode:
- Understanding customer perception of animal chiropractic
- Challenges with unlicensed practitioners
- Effective marketing strategies for animal chiropractors
- Specializing in a niche market
- Crafting a clear and compelling message
- Engaging with customers and collecting leads
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Dr. Angelo Marinakis is passionate about health, fitness, and wellness. He is originally from Canada where he completed his undergraduate work at the University of Toronto. After completing his undergrad Dr. Angelo entered the chiropractic program at Life University in Atlanta, Georgia, and graduated in June of 2000.
Dr. Angelo moved to Vermont after graduation and practiced family wellness chiropractic in the snowy Green Mountain State for 14 years before moving to Texas in June 2014. After taking a one-year break from active practice (when he worked to develop a training program for a local dog facility), Dr. Angelo returned to chiropractic in August of 2015 and now operates practices in Round Rock, TX, and San Marcos, TX.
Dr. Angelo resides in San Marcos with his wife Paige and their 5 dogs Vinnie, Hilda, Vito, Niko, and Gertie.
Topics covered in this episode:
- Understanding Reactivity and Behavior Issues
- Reading Canine Body Language
- Importance of Relationship Building
- Creating a Fear-Free Adjustment Experience
- Upcoming CE Course to support law reform in Texas
Links and Resources:
- Visit the Active Life Chiropractic website
- Find Active Life Chiropractic on Facebook
- Email Dr. Angelo
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Mindy Neal, D.C. of Bovina is a chiropractor and owner of The Bone Joint Chiropractic. She is a member of the Texas Chiropractic Association and the American Veterinary Chiropractic Association. She is the current chairman of Parmer Rhea, LLC. in Parmer County, and the former vice president of the Basketball League of Bovina. She previously served as the vice president of the Bovina Booster Club. She received a Bachelor of Science in biomedical science from Texas A&M University and a Doctor of Chiropractic from Parker College of Chiropractic. With her remarkable talent, she has successfully extended her chiropractic practice to include working with livestock, particularly show steers and dairy cows. Furthermore, Dr. Neal is actively advocating for changes in Chiropractic Laws in Texas.
Topics covered in this episode:
- Dr. Mindy's journey toward steer adjusting
- Understanding the primary reasons for cow adjustments and how to identify them
- Recognizing restriction patterns in show cows and their impact on balance in the show ring
- Gaining insight into reading cattle body language
- The differences between adjusting show steers and dairy cows
- Successfully adjusting a bucking bull
- Collaborating with livestock owners for optimal outcomes
- Valuable advice for aspiring chiropractors interested in adjusting steers and the essential factors for professional success
- Introduction to the Steer Adjusting Zoom Course
Links and Resources:
- Find the Steer Adjusting Course on the Animal Care Committee of Texas Facebook Page
- Contact Dr. Mindy at 806-225-7377 with questions
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Join Dr. Kaitlyn Lackey on her latest podcast episode where she talks about other unique clinical and business aspects of being an animal chiropractor. She provides guidance on how to write your business systems down so that you can enjoy and maintain the quality of the product or service at the end, as well as preserving the patient experience for your customers.
Topics covered in this episode:
- “E-Myth” by Michael Gerber
- Learning to automate and delegate in your business
- Effective strategies to help serve your patients and clients well
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Join Dr. Kaitlyn Lackey on her latest podcast episode where she talks about the unique clinical and business aspects of being an animal chiropractor. She provides guidance on determining what success means for you as an entrepreneur, how to set appropriate prices for your services, and identifies the specific areas you need to focus on. Dr. Lackey reminds us that while our vision may change, our ultimate goal should be to feel like we're making a difference, earning a fair income, serving the right type of clients, having the desired level of time freedom, and building a successful practice that meets our personal definition of success.
Topics covered in this episode:
- Define your success and work towards achieving it.
- Choose the right clients who align with your values and goals.
- Determine your worth and confidently charge for your services.
- Create a schedule that works for you and allows you to reach your goals.
- Identify and pursue what’s meaningful to you.
Making Strides for Animal Chiropractic Links and Resources:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
- Visit the FAIR Health Consumer website. Use CPT code 98941
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Join Dr. Kaitlyn Lackey on her latest podcast episode where she provides expert advice on identifying and attracting the right patients and clients. She guides you through the process of narrowing down your scope and focusing on your ideal client. By implementing these strategies, you can effectively avoid attracting incompatible clients so you can cultivate a fulfilling practice you love.
Topics covered in this episode:
- Overcoming the desire to help everyone
- Differentiating between Customer Confusion Syndrome and Branding
- Streamlining your focus to serve your preferred audience
- Embracing the power of saying "no"
- Identifying the clients you genuinely enjoy working with in your practice
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Join Dr. Kaitlyn Lackey on her latest podcast episode where she encourages you to look for opportunities to show up professionally in veterinary practices. Using her coaching experience, she invites you to shift your mindset and challenge yourself to speak up, offer your help, and share your expertise. Dr. Lackey believes that there's always a pet in need, and your help can make a difference. She encourages you to remove any roadblocks from your mind so that you can have a successful business treating animal patients with animal chiropractic.
Topics covered in this episode:
- Simple tips to help veterinarians see the value you can provide to patients
- Using Facebook groups to help locate your ideal clients
- How to separate yourself from the layperson and show up professionally
- Approaching conversations with curiosity
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Join Dr. Kaitlyn Lackey on her latest podcast episode as she explores her personal growth journey this year and aims to engage in meaningful conversations with all of you about her offerings. Expect an exciting shift in her podcast's content, focusing more on business-related topics and mindset shifts. Dr. Kaitlyn Lackey will also share behind-the-scenes insights on what has worked best for her, as she continues to cultivate a warm, positive, and motivational environment for fellow animal chiropractors to learn and grow in their practices.
Topics covered in this episode:
- Reasons behind the podcast's new direction
- Encouraging listeners to share their ideas
- Cultivating a welcoming and inspiring community
- Dr. Kaitlyn Lackey's unique approach to owning a business
- The importance of authentic practice ownership
- How she can assist in making subtle improvements to your practice and enhancing the value of your appointments
- The benefits of her online courses
Links and Resources:
- Get my free calculator to learn how to know what to charge for your services
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Dr. Heart grew up in the western suburbs of Boston, Massachusetts. She graduated from McGill University in Montreal, Quebec with a BSc. in Biology in 1985. She went on to Tufts Cummings School of Veterinary Medicine located in Grafton, Massachusetts, receiving her DVM in 1991. Her career since graduation has been dedicated to working with sport horses all over the United States. In 2001 Dr Heart left the track to focus on other disciplines in the equine industry – a move motivated by the birth of her daughter Camille in 2000. She spent 6 years at a busy equine referral clinic in Illinois where she focused primarily on lameness. This move exposed her to the most advanced diagnostic and therapeutic techniques available in the sport horse industry. She was able to refine her skills in all imaging modalities and attend clinics devoted to lameness diagnosis and treatment.
Dr. Heart began her training in Acupuncture at the Chi Institute of Traditional Chinese Veterinary Medicine in 2003 with Dr Huisheng Xie DVM, MS, PhD. She completed her certification in Veterinary Acupuncture in 2005. She is currently working on her Masters in Chinese Herbal Medicine at the Chi Institute. She obtained her certification in Veterinary Spinal Manipulation Therapy (Also known as Animal Chiropractic) from the Healing Oasis Wellness Center in 2007 where she was trained by Pedro Rivera DVM. Rachel became certified by the American Veterinary Chiropractic Association (AVCA) in 2008. She is currently completing a series of seminars on Postural Rehabilitation in Horses with Judith Shoemaker VMD and Karen Gellman DVM. She has also trained with Marvin Cain DVM (Acupuncture), Jean-Michel Boudard (Osteopathy), and Carl J. DeStephano (Applied Kinesiology/Functional Neurology).
It is the integration of this career path that has led Dr. Heart to the concepts of restorative healing. Success with cases has demonstrated the obvious synergy that occurred when problems could be treated in relationship to the rest of the animal. Each year brings more opportunities to further learn about and refine the techniques used to help the animals and their owners.
Topics covered in this episode:
- Dr. Heart’s journey and how she integrated her career path
- How chiropractic changed Dr. Heart’s mindset
- Dr. Heart’s opinion on the current status quo of equine lameness
- Some things we should be looking for before jog a horse
- What is and where do you check for spinal extension in a horse
- Body lameness versus limb lameness
- How do we come together for the benefit of the horses we treat?
- Fostering curiosity
Links and Resources:
- Visit the Heart Equine Veterinary website
- Connect with Dr. Heart on Facebook
- Connect with Dr. Heart on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron
Dr. Kristen is a graduate of the University of California, Davis School of Veterinary Medicine. She has practiced veterinary medicine in California, Arizona, and New Mexico. She started in California doing general practice, with an emphasis on breeding, and made her way to the racetracks of Arizona and New Mexico where she expanded upon her love of sports medicine. While striving to help athletes perform at their best, she was exposed to animal chiropractic. Dr. Kristen attended ACES (Animal Chiropractic Education Source), in Meridian, TX where she obtained the specialized training necessary to become an animal chiropractor. Upon completion of this course, she then passed the certification test through the American Veterinary Chiropractic Association. Dr. Kristen remains up to date on new techniques through continuing education courses so that she may bring quality care to you and your animals.
Dr. Kristen has 2 horses of her own, that she trains for barrel racing. She also has 2 dogs and a cat to round out her animal menagerie!
Topics covered in this episode:
- Dr. Christensen’s journey to becoming an equine sports medicine veterinarian
- How chiropractic care adds to her sports medicine practice and the results she sees
- The ortho-neuromuscular caseload and why the Clinical Essentials Course will be helpful
- An overview of Module 1 of the Clinical Essentials Course- Musculoskeletal Basics
- An overview of Module 2 of the Clinical Essentials Course- C-Spine, jaw and forelimb
- An overview of Module 3 of the Clinical Essentials Course- The thoracic spine, lumbar spine and the pelvis
- An overview of Module 4 of the Clinical Essentials Course- Hip and pelvic limb
Links and Resources:
- Check out my courses to help you start building your dream practice!
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
On today's podcast, Dr. Katie shares with us part of her journey to having her own business. Entrepreneurship is filled with many highs and lows, and the ability to persist through difficulties is crucial. Celebrating small victories, staying focused on long-term goals, and maintaining a positive mindset have been key components of Dr. Katie's approach to navigating the challenges of running her own business and helping others to start theirs.
As the new year begins, Dr. Katie hopes that sharing these insights will inspire and guide others on their entrepreneurial journey, helping them navigate the path to success with fewer setbacks and more confidence.
Topics covered in this episode:
- It’s not about me; How can I serve other people with what I offer?
- How to know what to charge for your services
- Helping people see the value of chiropractic
- Building a practice around your life instead of building a life around your practice
Links and Resources:
- Check out my courses to help you start building your dream practice!
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Dr. Jenna has served the Rapid City/Black Hills area since 2021. She attended North Dakota State University, and Northwestern Health Sciences University and is a Board-Certified Doctor of Chiropractic. Dr. Jenna grew up in Minnesota and spent several years in North Dakota before deciding to raise her family in South Dakota. In addition to being a Chiropractor, Dr. Jenna is a Nationally Registered Paramedic and has served in the military for over 13 years. She loves to expand her training and knowledge to meet her client's needs and exceed their expectations.
Topics covered in this episode:
- Dr. Jenna’s life update since she was last on the podcast
- Quality vs. quantity in your practice
- Refining your ideal client
- The patient-centric mindset
- Focusing on retention vs. new patients
- Obstacles when growing and building your practice
- Parenting and owning a practice
- Dr. Katie’s Business Basics Course and how it helped Dr. Jenna structure her practice
Links and Resources:
- Visit the Western Edge Chiropractic website
- Follow Dr. Jenna on Facebook
- Follow Dr. Jenna on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Our Black Friday sale ends on December 31st, 2023 and January 2nd, 2023 for current course members. Use code BLACKFRIDAY at checkout!
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
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Dr. Seely specializes in chiropractic care for animals. Formerly an exotic veterinarian, practicing chiropractic became so rewarding and busy that she shifted her focus to only chiropractic- making sure that all her patients could align themselves with health.
Her education began in Wolfville, Nova Scotia where she earned her Bachelor of Science with Honors in Biology in 1986 from Acadia University. Dr. Seely went on to earn a Master of Science degree in Wildlife Biology in 1991 from the University of Guelph and graduated from Ontario Veterinary College with her DVM in 1995. She studied Animal Chiropractic under the auspices of the American Veterinary Chiropractic Association in Moline, Illinois.
She has published her first book, One Bone at a Time: Tales of an Adventurous Animal Chiropractor, chronicling her journey as a veterinarian, marine biologist, and animal chiropractor. Dr. Seely is very active, running marathons and usually competing in one Ironman triathlon a year. She enjoys cross-country skiing, swimming, kayaking, and horseback riding- anything that gets her outside. Most of all she is a passionate mother who loves cheering her son on from the bleachers at his basketball games and participating in triathlons or running races with her daughter and husband.
Topics covered in this episode:
- Going from mixed animal practice to chiropractic only
- Responses she got from peers when she switched from traditional medicine to doing chiropractic full-time
- Marketing
- Showing people vs. telling them about chiropractic care
- Success stories
- What governs your motives in chiropractic care and why it matters
- The quality of satisfaction in the work-life balance between veterinarians and animal chiropractors
- Dr. Seely’s book, One Bone at a Time: Tales of an Adventurous Animal Chiropractor
Links and Resources:
- Visit the Pembroke Animal Hospital website
- Find Dr. Seely’s book, One Bone at a Time: Tales of an Adventurous Animal Chiropractor, on Amazon
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Our Black Friday sale ends on December 31st, 2023 and January 2nd, 2023 for current course members. Use code BLACKFRIDAY at checkout!
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Please leave us a survey!
Become a patron of the podcastDonate here
Claire grew up in Iowa and now lives in North Texas. She has been around horses all her life and competes in AQHA/APHA/NSBA Ranch All Around events. She has been an Animal Health Representative with Boehringer Ingelheim and is now an RX Software Trainer for Chewy Health. She never thought she would be an Insurance Agent until she came across Globe Life’s Accidental Policy and realized how many people in the equine industry could benefit from it. She has seen several loved ones get hurt by horses, from her father being a veterinarian, her mother being a colt starter, and her husband being a farrier. Her biggest draw to repping Globe Life is that every policyholder can get 100% of their money back. That never happens with insurance!
“When it comes to horses, it’s not if you get hurt but when and how bad”
Topics covered in this episode:
- The importance of insurance and being prepared
- The different types of insurance and what they cover
- How Globe Life Insurance is different from other companies
- The reality of getting hurt on the job as an animal chiropractor
- The process of getting paid out after processing a claim
- Things we should consider as a self-employed business owner
- The monthly cost of a plan through Globe Life Insurance
- How to sign up for a policy
Links and Resources:
- Visit the Globe Life Family Heritage Insurance website
- Email Claire with any questions
- Contact Claire via phone at 641-895-5817
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Leave us a survey!
Become a patron of the podcastDonate here
Dr. Susan Roecker graduated from Northwest Missouri State University in 2007 with a double major in Pre-Professional Zoology and Animal Science, with a minor in Biochemistry. From 2008 to 2012, she worked at HSMO, and in December 2011, Dr. Roecker graduated from Logan University. She worked as a human chiropractor from 2012-2017. In June 2017, Dr. Roecker graduated from Options for Animals College of Animal Chiropractic.
Topics covered in this episode:
- What prompted Dr. Susan to embark on this legislative journey and the team that was part of the process
- The original animal chiropractic laws in Missouri
- Some of the board issues they ran into
- Changes to the law and their impact on animal chiropractors
- The process of events to change the animal chiropractic laws in Missouri
- Unique obstacles along the way and relationship-building
- The final verbiage of the bill that was passed
- Dr. Susan’s advice for starting on this journey
Links and Resources:
- Visit the American Medical Center of Mid-America website
- Email Dr. Susan
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Leave us a survey!
Become a patron of the podcastDonate here
Join Dr. Kaitlyn Lackey on today’s podcast where she gives a sneak peek into her two-part presentation at the upcoming 2023 AVCA Conference in Dallas, TX on November 10th-12th. Dr. Katie will be presenting on “Musculoskeletal Compensation Patterns in the Canine Patient”. Today, you’ll get to learn about why she chose this topic and learn a little more about how the content will help fill some gaps for you so can be more successful and able to serve patients to the best of your ability!
Topics covered in this episode:
- Why I chose this topic for the AVCA Conference
- The systematic approach
- Observing our patients prior to palpation
- Evaluating for compensation
- The importance of fascia
- Clinical Essentials Course
- Information about the AVCA Conference and a private dinner on Friday evening
Links and Resources:
- Learn more or register for the AVCA Conference
- Sign up for the AVCA conference informal dinner on Friday, November 10th. There are only 24 spots available so reserve your seat today!
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Leave us a survey!
Become a patron of the podcastDonate here
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Join Dr. Kaitlyn Lackey on today’s podcast where she gives you a small peek into some of her new courses and delves into what’s included in her existing course, Business Basics. She has designed these courses with the goal of helping serve you better in your animal chiropractic businesses. Today, you’ll get to learn about two new courses that will soon be released that will help you have success in your life and business. In this podcast, you’ll find all the steps you need to take to serve your patients well. So, what new courses are coming? Come join today’s podcast to find out!
Topics covered in this episode:
- What’s in the Business Basics Course and how it can help you grow your practice
- Marketing Mini Course; how to tell people that chiropractic is a viable solution for their problem
- Clinical Essentials for the Canine Chiropractor
- Making Strides for Animal Chiropractic Newsletter
- How to join the free provider directory
- Group Coaching
Links and Resources:
- Learn more about the Business Basics Course
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?
Leave us a survey!
Become a patron of the podcast:Donate here
Dr. Morgan McCaskill grew up in the foothills of North Carolina on her family's dairy farm. She got her first horse at 5 years old and has continued to ride and be a part of the industry ever since. She continued her path in the animal industry by attending North Carolina State University and receiving a B.S. in Zoology with minors in both Animal Science and Nutrition. During her senior year at NCSU, she was introduced to animal chiropractic in one of her equine science courses and decided to pursue the career. She received her Doctor of Chiropractic degree for humans from Sherman College of Chiropractic in South Carolina and continued with post-graduate training in animal chiropractic in Texas. Following this training, she became a certified animal chiropractor by the Animal Chiropractic Certification Commission (ACCC) of the American Veterinary Chiropractic Association (AVCA).
Dr. Morgan moved to Wisconsin following her graduation from Sherman College where she ran her own practice for 2 years. Following the birth of her daughter, Dr. Morgan decided to move back to North Carolina to be closer to family and the Blue Ridge Mountains that have always been home. In her spare time, she enjoys hiking with her husband, Brett, her daughter, Sadie, and their two dogs, Zoe and Ace. She also enjoys riding her horses, Dixie and Drifter, and working on her family’s farm.
Topics covered in this episode:
- Dr. McCaskill’s journey through school knowing she wanted to work on animals full-time
- How she balances a farm and running a business
- Why she chose to see mostly large animal patients only
- What brought Dr. McCaskill to the Business Basics Course
- How she reestablished a patient base after a big move during Covid
- The benefit of knowing other chiropractors in your area
- Dr. McCaskill’s takeaways from the Business Basics Course
- Efficiency in a mobile practice
- Addressing the needs of the pet owner
- Dr. McCaskill’s advice to new chiropractors
Links and Resources:
- Visit the BackCountry Chiropractic website
- Visit BackCountry Chiropractic on Facebook
- Visit BackCountry Chiropractic on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Leave us a survey!
Become a patron of the podcastDonate here
Dr. Angelo Marinakis is passionate about health, fitness, and wellness. He is originally from Canada where he completed his undergraduate work at the University of Toronto. After completing his undergrad Dr. Angelo entered the chiropractic program at Life University in Atlanta, Georgia, and graduated in June of 2000.
Dr. Angelo moved to Vermont after graduation and practiced family wellness chiropractic in the snowy Green Mountain State for 14 years before moving to Texas in June of 2014. After taking a one-year break from active practice (when he worked to develop a training program for a local dog facility), Dr. Angelo returned to chiropractic in August of 2015 and now operates practices in Round Rock, TX, and San Marcos, TX.
Dr. Angelo resides in San Marcos with his wife Paige and their 5 dogs Vinnie, Hilda, Vito, Niko, and Gertie.
Topics covered in this episode:
- What motivated Dr. Angelo to take on the task of changing Animal Chiropractic laws in Texas
- Taking the first steps to assemble a team and the key roles you need
- Writing the language of the bill
- Setting up a political action committee (PAC) and bank account
- Common hurdles when going through the process
- What happens during a committee hearing
- The emotional toll that trying to get a bill passed can take on the committee
- What are the next steps for Texas?
Links and Resources:
- Visit the Active Life Chiropractic website
- Find Active Life Chiropractic on Facebook
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Have an idea for the podcast?Leave us a survey!
Become a patron of the podcast:Donate here
*DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research should you choose to donate any money to this cause.*Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic.
He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.
Hoag’s venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors all over the world, to create cultural authority, and ensure the world has access to chiropractic. Achieving these goals will make chiropractic the #1 healthcare choice in the world.
Topics covered in this episode:
- How OneChiropractic came to be and what its purpose is in advocating for chiropractors worldwide
- A front-row seat to watching his daughter go through animal chiropractic training
- The power of organizing a large group of people to move towards one goal at the same time
- Where the finances go with the OneChiropractic organization
- Building relationships to communicate our message as chiropractors
- How to get involved in the Chiropractic Defense Counsel and what to expect when you get involved
Links and Resources:
- Learn more and get involved in the Chiropractic Defense Counsel
- Sign up to receive updates from the CDC here
- Learn more about OneChiropractic
- Find OneChiropractic on Facebook
- Find OneChiropractic on Instagram
- Find OneChiropractic on YouTube
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Dr. Calle Miller is a December 2021 Graduate of Sherman College of Chiropractic where she earned her Doctorate of Chiropractic. She is a third-generation chiropractor! While in her last year of school, she completed training in Animal Chiropractic at ACES in Texas. Once receiving her certificate at ACES, she sat for the American Veterinary Chiropractic Association exam. Being certified by the AVCA means that Dr. Miller can provide the quality care that your animals deserve.
After graduation, Dr. Miller and her family moved to beautiful Arizona.
In Dr. Miller's free time, she loves to go horseback riding and explore the great outdoors with her husband, son, and dog.
Topics covered in this episode:
- Starting a practice from scratch in a new state
- Dr. Calle’s shift from human to animal chiropractic
- Dr. Calle’s concerns about starting out her new business
- Some of the things Dr. Calle learned in her first 2 years of practice that she wishes other people had known
- Balancing being a mom, business owner, and mobile practitioner
- Dr. Calle’s experience with the Business Basics Course
- Asking for help when you need it
- What Dr. Calle found the most impactful about the Business Basics Course
Links and Resources:
- Visit the Trailblazer Chiropractic website
- Find Trailblazer Chiropractic on Facebook
- Find Trailblazer Chiropractic on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Dr. Alisha Barnes received her bachelor’s degree in zoology at Colorado State University and her Chiropractic Doctorate degree from the University of Western States in Portland, Oregon. She then attended the rigorous and well-known animal chiropractic program at Parker University in Dallas, Texas. The curriculum centered around the identification of common veterinary conditions, canine and equine anatomy, and chiropractic condition identification and proper treatment. Dr. Alisha is certified by the American Veterinary Chiropractic Association (AVCA). The AVCA is the premier national animal chiropractic association, where members are held to the highest standards in knowledge and care.
Topics covered in this episode:
- Dr. Alisha’s path to becoming an animal chiropractic business owner
- Burnout and boundaries
- Sitting in the fear of the unknown and limiting beliefs
- Shifting from solopreneur to a multi-site, multi-doctor practice
- What the structure of a business looks like when veterinary referrals are no longer needed
- Building relationships with local veterinarians
- Advice when you’re starting to grow your team
Links and Resources:
- Visit the Tails Animal Chiropractic Care website
- Email Dr. Alisha with questions
- Find Tails Animal Chiropractic Care on Facebook
- Find Tails Animal Chiropractic Care on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Zack Geist founded Student Loan Tutor in 2015 and has helped thousands of borrowers save more than $300 million in student loans. Through its partnership with Holistic Finance, the company also provides holistic financial planning for both those who have a considerable amount of money in the market as well as those who still have unsecured debt, including high-balance student loans. He and his organization also advise more specifically about student loan financial planning and provide all document preparation. They are the largest and most reputable organization in the student loan advisory profession.
Topics covered in this episode:
- New graduate debt and trends in student loans
- What to expect when your student loans repayment hits
- What are our options when it comes to repaying our student loans?
- Types of repayment plans: Balanced Based vs. Income-Driven repayment
- How investing in yourself or your business instead of student loan repayment is doable
- How you can financially plan for your own business and future
- How forbearance may affect us once it lifts
- Why you should not refinance your student loans with a private lender
- Zack’s biggest tip for everyone with loans
Links and Resources:
- Learn more about Student Loan Tutor (Let them know, Dr. Kaitlyn Lackey referred you!)
- Find Student Loan Tutor on Facebook
- Find Student Loan Tutor on YouTube
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Dr. Monique Andrews is a teacher and scholar in Embodied Neuroscience who leads seminars and workshops around the world.
As a long-time student of neuroscience, chiropractic, and Eastern spiritual practices, she presents from a unique perspective, blending modern tools with ancient wisdom. Drawing on years of intensive study and teaching, she has become an expert in embodied somatic practices and is an international award-winning speaker in the areas of Neuroscience, Polyvagal theory, and Nervous system regulation.
Through her work with The PRANA Foundation, she is a powerful guide and mentor for those drawn to evolving their own wisdom and easing the path for others. Dr. Mo’s vision is to elevate the consciousness of humanity.
Topics covered in this episode:
- The premise of embodied neuroscience
- Why chiropractors may be struggling to have a viable practice
- Sharing the value of chiropractic in authentic ways
- Advice on how to still share a valuable service while we have gatekeepers to our patients
- Burnout, compassion fatigue, and imposter syndrome
- How you can be principled and evidence-informed at the same time in service of our patients
- “Healing Hands, Heal Horses” retreat in Costa Rica
Links and Resources:
- Learn more about Dr. Monique Andrews
- Learn more about the Healing Hands, Heal Horses retreat
- Find Dr. Mo on Facebook
- Find Dr. Mo on Instagram
- Find Dr. Mo on YouTube
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Ben received his training in orthotics and prosthetics at the University of Texas Southwestern Medical Center. As a Certified Orthotist-Prosthetist on the human side, his work experience includes a stint at Shriners Hospitals for Children-Greenville. Ben’s personal experience with osteosarcoma bone cancer and amputation feeds his drive to help others.
When introduced to Dr. Robert Taylor of Animal Planet’s Emergency Vets show, Ben was asked to consult on a project for a dog named Triumph. Ben learned of the limited options available for animals with limb injuries and deformities, inspiring the founding of Hero Braces.
Ben focuses his efforts on helping animals and continues to consult in human orthotics and prosthetics. He has been invited to speak at conferences on both human and animal orthotics and prosthetics, including the annual meetings of the 2011 American Orthotic and Prosthetic Association and the 2008 International Association of Veterinary Rehabilitation and Physical Therapy.
Topics covered in this episode:
- Ben’s story and how he uses it today to help others
- The differences in working in the human field versus the animal field
- Conditions that may be good candidates for a brace in dogs vs. surgery
- How the stifle brace affects the dogs and their outcomes
- Padding or no padding on a knee brace, what is the best method
- Why a prosthetic leg is not always beneficial for a three-legged dog
- What the process looks like for those interested in a brace
Links and Resources:
- Learn more about Hero Braces
- Find Hero Braces on Facebook
- Find Hero Braces on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Established in 1999, Christa has been a registered massage therapist in 3 Canadian provinces with over 60 000 career treatments completed. Her focus is equine rehabilitation and treating high-performance athletes including world cup and Olympic horses in almost every FEI discipline.
She specializes in advanced Lymphatic Drainage and Craniosacral therapies and was the 1st Canadian to study Equine Kinesiology Taping. She is a respected clinician, published author, and course developer.
A fierce advocate for teamwork, Christa aims to support other therapists by providing them with a premium quality kinesiology tape so they can enhance the lives of the horses they treat.
Topics covered in this episode:
- Localized, regional, and systemic edema
- The primary function of the lymphatic system
- Identifying and correcting a blockage
- Viscosity
- Kinesiology tape and how it can benefit lymphedema patients
- Hestaband Cotton, Satin, or Lymph tapes and how to use each one
- Work with the patient in front of you
Links and Resources:
- Learn more about Hestaband
- Find Christa Veinotte, International Equine Massage Therapist on Facebook
- Find Christa Veinotte on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Dr. Haak provides the best care possible to the Ridgefield, Battle Ground, Woodland, La Center, Vancouver residents. He attended Cleveland University Kansas City where he received his Doctor of Chiropractic and Kansas State University getting his B.S. in Animal Science along with a minor in business. He has expanded his services to animals with chiropractic care since he has had a passion for our furry, four-legged companions from the very beginning. He is certified by the International Veterinary Chiropractic Association (IVCA) and completed his schooling through Options for Animals. His goal in practice is clear, to help everyone get back to doing what they love!
Topics covered in this episode:
- Dr. Katies Business Basics Course
- The common fears of growing a practice and what brought Dr. Haak to the Business Basics course
- The common fears a chiropractor may face when shifting their practice to treating animals in addition to humans
- Finding your ideal client, even as an introvert
- Dr. Taylor’s advice for new animal chiropractors
Links and Resources:
- Visit the Haak Chiropractic website
- Find Haak Chiropractic on Facebook
- Find Haak Chiropractic on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
We have an amazing topic that we’re going to be discussing today that you won’t want to miss! Today, Dr. Katie talks with Dr. Petra Sullwold! She graduated from Life West Chiropractic College in 2007 and received her Animal Chiropractic Certification through Options for Animals in 2008. She has been an avid equestrian since age four. Before becoming a Chiropractor Dr. Petra was an Equine Sports Massage Therapist for 10 years.
She currently operates two businesses: Mancos Chiropractic, a three-doctor chiropractic practice for humans and small animals, and Equus Chiropractic which solely focuses on equine chiropractic. She travels all over the state of Colorado adjusting Top Level Competition horses to Backyard ponies. She loves the variety of her work and has a deep passion for chiropractic history and philosophy as it pertains to animal chiropractic. She has spent countless hours at the Palmer Davenport Archives to gain a deeper understanding of animal chiropractic’s past.
What many chiropractors don’t understand is that animal chiropractic may not be covered under your human chiropractic statute in your place of residency. With this knowledge, Dr. Petra started to gain traction in the state of Colorado to help change the laws so animals could have access to well-qualified, certified, and licensed professionals. She and many others worked tirelessly to change these laws between the veterinary medical association and the Colorado Chiropractic Association. After a full year of negotiations, their Chiropractic Practice Act was passed allowing Doctors of Chiropractic to adjust animals!
So join us today to learn how you can start navigating change where you live to help animals have access to chiropractic care!
Topics covered in this episode:
- How Dr. Petra has helped change the laws in Colorado, so animals have more access to well-qualified, certified, and licensed providers
- The benefits of working with your chiropractic association to bring about change in your state
- The different strategies you can use to help you get started
- The barriers that may be holding your bill back and how to overcome those challenges along the way
- The importance of knowing your audience
- How the laws in Colorado were before and after the bill passed, and how it has changed Dr. Petra’s practice
- How B.J. Palmer helped pave the way for animal chiropractic
- Dr. Petra’s Animal Chiropractic CE course
Links and Resources:
- Visit the Equus Chiropractic website
- Visit the Animal Chiropractic CE website
- Equus Chiropractic on Facebook
- Animal Chiropractic CE on Instagram
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
Dr. Kristen is a graduate of the University of California, Davis School of Veterinary Medicine. She has practiced veterinary medicine in California, Arizona, and New Mexico. She started out in California doing general practice, with an emphasis on breeding and made her way to the racetracks of Arizona and New Mexico where she expanded upon her love of sports medicine. While striving to help athletes perform at their best, she was exposed to animal chiropractic. Dr. Kristen attended ACES (Animal Chiropractic Education Source), in Meridian, TX where she obtained the specialized training necessary to become an animal chiropractor. Upon completion of this course, she then passed the certification test through the American Veterinary Chiropractic Association. Dr. Kristen has 2 horses of her own, that she trains for barrel racing. She also has 2 dogs and a cat to round out her animal menagerie!
Topics covered in this episode:
- Making the choice to keep your practice small or grow
- Finding balance in a multi-doctor mobile practice
- Pivoting from racetrack medicine to animal chiropractic
- Balancing parenthood and career
- Dr. Kate’s Business Basics course
- Time-saving techniques
Links and Resources:
- Visit the Sonoran Animal Chiropractic website
- Sonoran Animal Chiropractic Facebook page
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractic
Dr. Buzby has been an integrative veterinarian for nearly 20 years, having earned certification from the American Veterinary Chiropractic Association in 1998, and the International Veterinary Acupuncture Society in 2002. She is passionate about the power of our relationships with dogs and our ability to positively impact the quality of life as dog's age by engaging in a higher quality of care along the way. She serves as an advisory board member for the Grey Muzzle Organization to help improve the lives of at-risk senior dogs.
Dr. Buzby developed the idea of one of her clients into an internationally successful product. That is the story of ToeGrips® dog nail grips, which have sold in almost 60 countries, are now carried by thousands of veterinarians worldwide, and have helped 100,000’s of slipping paws turn back the clock and rediscover confident mobility. She believes in helping pet parents help their dogs live the happiest, healthiest life possible!
Topics covered in this episode:
- Caring for geriatric companion animals and what we can do for them
- How pet parents play an integral role in enabling their pets to receive the best healthcare
- Things that we, as providers, can look for to help us know that our patients are struggling with mobility
- What are ToeGrips ® and what do they do?
- Frequently Asked Questions about ToeGrips ®
- Success stories of ToeGrips ® and how they can change a dog's quality of life
- Dr. Buzby's Master Class: The Tip-To-Tail Health Scan™
Links and Resources:
- Visit Dr. Buzby’s Toe Grips for Dogs website
- Visit Dr. Buzby’s Wholesale website for veterinarians
- Email Dr. Jessica Harris with questions regarding Dr. Buzby’s wholesale and affiliate program for veterinarians
- Dr. Buzby's Master Class: The Tip-To-Tail Health Scan™
- Visit Dr. Buzby’s ToeGrips ® for Dogs Facebook page
- Visit Dr. Buzby’s ToeGrips ® for Dogs Instagram page
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractic
Joining Dr. Kaitlyn Lackey on today’s podcast is Darcy Sullivan, the founder of Propel Marketing & Design. Propel is a digital marketing agency located in South Florida that works with chiropractors and other businesses to improve their online presence through an array of proven digital marketing techniques.
She is a recognized public speaker and educator on topics related to traditional marketing, content marketing, SEO, and other digital marketing strategies. Over the past few years, Darcy has taught over 20,000 small businesses and entrepreneurs how to effectively build their brands and use digital marketing to gain a larger, more valuable online audience.
Today, she’ll help you learn about what needs to be on your website, how to get noticed on Google, and how to optimize your SEO. If this is something you struggle with, then this is the podcast for you!
Topics covered in this episode:
- Do you need to have a website?
- The biggest mistakes business owners can make with website hosting
- The key elements of a successful website
- Brand awareness
- What is SEO?
- The best way to get more people to visit your website
- Helpful ways to get ideas for content on your website
- What to look for in a website designer and how to set them up for success
Links and Resources:
- Visit the Propel Marketing and Design website
- Get Propels free 1-hour training course, 5 SEO Secrets to Owning the First Page of Google Without Buying Ads
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractic
Join Dr. Kaitlyn Lackey on today’s podcast where she gives you a small peek into her course, Business Basics. Today, you’ll get to learn about what it means to have success in your life and business and how to gain the financial growth and freedom you’ve been dreaming of. She helps you to better understand how to set up your business first, prioritizing yourself over your patients. In this podcast, you’ll be challenged to take a look at yourself now, a look at who you were yesterday and who you can be tomorrow to help you learn that if we're always trying to be our best selves today to build a better tomorrow, then we’re gonna head towards the right path. So, what does success look like for you? Come join today’s podcast to find out!
Topics covered in this episode:
- The reasons I started my Business Basics course
- Comparison Trap
- Determining what’s right for you
- Block Scheduling
- Spreadsheets to help you prioritize your time, what to charge, monthly and yearly patient tracker, and patient retention
- What is success to you?
Links and Resources:
- Wondering what to charge for services? Get your FREE spreadsheet sample here.
- Visit the Fair Health Consumer website to see what the average number of people are charging for services in your area
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractic
Joining Dr. Kaitlyn Lackey on today’s podcast are the founding members of the Academy for the Advancement of Animal Chiropractic. Today, you’ll get to learn about their journey to their corporation’s formation and their simple desire to stay in touch with friends from their Animal Chiropractic program. With limited options for continuing education to maintain Animal Chiropractic certifications, they decided to fill that void by creating an event with prestigious speakers, unique experiences, and a destination with amazing views. And that they did! Come learn all about this amazing CE opportunity and how you can be a part of it!
Topics covered in this episode:
- How this event originated
- What makes this CE event different from others; besides being in Cancun!
- Topics and speakers at the 2023 event
- Wet Lab topics
- Schedule of events and what to expect
- How to register
Links and Resources:
- Visit the Academy for the Advancement of Animal Chiropractic website to learn more about this amazing CE opportunity in Cancun from April 17 – 22, 2023! This event will be available in person AND live stream!
Making Strides for Animal Chiropractic links:
- Visit the Making Strides for Animal Chiropractic website
- Visit our Facebook Page
- Visit our Instagram Page
Thank you to our sponsors!
- Academy for the Advancement of Animal Chiropractic
- iPoint Touch- Integrative Veterinary Medicine EHR
- The Evidence Based Chiropractor
After the new patient encounter is done.... how do you still show you care?
- Give a new patient packet
- Call and check in after the appt (Can be automated with Slybroadcast)
- Write a thank you card (NOT an email)
- Send after care instructions via video
The lunch and learn: A GREAT OPPORTUNITY to educate and inspire new patient referrals.
In this episode, I break down a brief outline of what I talk about during my lunch and learns so you can have an idea about what you should talk about.
- Get attention
- Build a need
- What is chiropractic
- What is the adjustment
- What is your training
- Misconceptions / what to look for in new patients
- How to send a patient
- Once a patient is under care, here's what to expect
Wondering what to do because let's face it... you NEED income!
Here is a letter you can personalize and send out to the referral partners in your area.
Resources to help:
Acuity / Calendly to book consults
Zoom or Skype to host teleconsults
caninehomeexercises.com to send personalized exercises
Stuck inside? DEVELOP YOUR BUSINESS!
Listen to this episode for some ideas on how to stand out on social media.
Hey guys.
Economizing on your notes seems like a great option until you quickly release you have 4+ hours of work to do AFTER a full day of adjusting animals.
I have been there and quickly realized I needed to make a change.
Join me as I interview Dr. Amanda Kremer about her EHR platform (Chirosimple) so you can learn more about how a small gesture like sending your notes to a DVM can go a LONG way when building your reputation.
You can find more about them at www.chirosimple.com
Join me as I welcome Dr. Claudia Cottrell to the podcast!
Dr. Claudia has a very unique role helping the IVCA expand their reach in the United States. Since the IVCA is an international association, she is a trailblazer and making the association reach and test new practitioners of animal chiropractic.
In this podcast, we demystify the accreditation process for animal chiropractic schools, talk about the testing process, and the IVCA's mission moving forward.
If you're interested in learning more or even are looking to attend the IVCA's conference this year, engage with the IVCA online at ivca.de
What is the benefit to calling vets that refer patients to you?
More importantly, what do you say?
Here is a brief outline of the method I use when following up with new referral partners.
Let's not leave animals in the middle!
We are comrads in this profession, not competition. Get the animal the care they need and deserve and recognize your own limitations.
Unclear and/or chiropractic is a vet's scope
Alabama
Alaska
Arizona (vets only)
Connecticut
Washington DC
Hawaii
Iowa (vets only)
Massachusetts
Montana
New York (vets only)
Pennsylvania?
Rhode Island
South Dakota
Virginia?
Washington
West Virginia (vets only)
Wyoming
Direct-immediate supervision for licensed DC’sCalifornia
Delaware
Georgia
Idaho
Indiana
Kansas
Kentucky
Louisiana
Maine
Michigan
Mississippi
Missouri
New Jersey
New Mexico
North Carolina
North Dakota
Ohio (being voted on)
Tennessee
Vermont
Indirect supervision/referral for licensed DC’sIllinois
Florida
Minnesota
Nebraska
Nevada (1+ years on humans, AVCA certified)
New Hampshire
Oregon
South Carolina
Texas
Utah (AVCA + referral)
Wisconsin
Direct accessArkansas (AVCA certified)
Colorado (horses + dogs with training, others with referral)
Oklahoma (with training)
Imagine you're a drug rep arriving at a BUSY doctor office.
There's a full waiting room, the doctor is frantic, and you feel like the front desk staff is begging you to leave upon arrival.
What you leave with the office is IMPORTANT.
Between the choice of a business card, a brochure, or a professional folder, always make the wise decision to go ABOVE AND BEYOND expectations.
Just keep going.
A real life story of someone telling me: "No."
Hearing "no" is a part of life. You are unfortunately going to hear a lot of it when you are just starting out.
Some people are not going to believe in you, and that's okay. Their belief is smaller than what you know you are capable of. Every NO makes room for the NEXT OPPORTUNITY.
Live everyday to prove someone else wrong.
(Credit for this content goes to Dr. Langmaid at www.theevidencebasedchiropractor.com)
Now, as a DC practicing on animals.... I get a lot of questions.
But, the most important questions that your referring vets WON'T ASK (but need answered) are delineated in this episode.
When forming a new relationship, address these questions first to start the foundation for a great lasting relationship.
Communicating chiropractic by 1st meeting the patient's needs
Answer the BIG THREE first.
1) Can you even help me?
2) How long will this take?
3) How much is this going to cost?
Then, you have 8 seconds to build trust and 20 seconds to communicate chiropractic.
Listen to me explain chiropractic and then give some metaphors you can use in your day to day practice.
20% of patients will DRAIN you.
Don't focus on them. Focus on the 80% you live and love to serve.
Defining your success
An interview with my dear friend Dr. Ashlee Edwards
Excerpt from: Good to Great by Jim Collins
Today we're going to talk about finding our gifts, sharing our gifts, and making a living with our gifts.
While Dr. Ashlee is not an animal chiropractor, she is uniquely trained as a chiropractor with an emphasis in functional neurology and clinical neuroscience. She is a new grad that is exceptionally skilled as a communicator and she speaks exceptionally well to finding your path through the following three questions:
1) What can you be the best at?
2) What is financially viable?
3) What are you deeply passionate about?
Final thoughts
Excerpt from: 3 Feet from Gold by Sharon Lechter / Greg Reid
Your success equation:
(Passion + Talent) * (Association x Action) + Faith = SUCCESS
Follow Dr. Ashlee Edwards here
https://www.instagram.com/dr.ashlee.edwards/
I get asked this all the time and it drives me nuts!
The adjustment is about precision and speed; it has nothing to do with power.
Women can adjust horses and they do a great job.
Announcement: I have started a community for you to join!
https://www.facebook.com/groups/2681802048575472/
Have you actually sat down, been intentional, and SCHEDULED your new year?
Being intentional about your schedule can make you more efficient this coming year, so here are a few exercises to get you ready for 2020. It's about being PRODUCTIVE not BUSY.
1) Calendar audit of last year
-First column: things I did that didn't serve me or my business
-Second column: things I did that served me or my business (hint: see where patient referrals came from)
-Third column: things I want to make time for and how often do I want to do those things
2) Set your business hours
Don't get lost reacting to other people's schedules. You will easily get behind! Be intentional and block off "business hours" by creating a master legend for your calendar.
For example: 6-8am can be your time to work out / plan your day, 9-5 can be business hours, and 6-8pm can be for family time. If you block it off NOW you are "BOOKED." (You don't need to tell other people why you are booked, just that you are.)
Then, in your calendar, put in your appointments and commitments according to your master legend.
3) TRACK YOUR PROGRESS
My biggest pet peeve is when other people call me and say "I hope I can..." or, "Well it'd be nice if..." and then I ask them where they are and they have no idea.
WRITE DOWN YOUR GOALS! How many new patients do you see? How many visits do you see? What is your patient visit average? If you don't track this, you will never know how to move forward.
((Shout out to the episode I reference in this podcast:))
https://podcasts.apple.com/us/podcast/rise-podcast/id1245763628?i=1000460635001&fbclid=IwAR0qnViiQOnq7HmO9G8CyFoH0uGylZZ2Ke4ATRhTQ1EqUOseOukrUW8mMOc
Moving your business forward by serving others
Excerpt from: Sell or Be Sold by Grant Cardone
"People don't care how much you know until they know how much you care."
If you want to move your business forward, you have to realize a sales transaction is not about how much you know about your product or service and why it is awesome. Moving your business forward requires you to understand the needs of the consumer sitting before you.
Stop preaching. Start listening.
Welcome to Making Strides for Animal Chiropractic!
In this episode, I dive in to what it takes to become an animal chiropractor in the United States. There are many different options available and I want those that are interested to know the pros and cons of each program.
There are 2 recognized certifications in the USA right now: the American Veterinary Chiropractic Association (AVCA) or the International Veterinary Chiropractic Association (IVCA). These associations require you to take a 200-300 hour post-doctorate program in order to sit for their exam. Most programs only allow DCs and DVMs to enter.
Investment is anywhere from $6,000-$16,0000
American Veterinary Chiropractic Association
The AVCA's website can be located here: https://www.animalchiropractic.org/
They currently accept the following programs: Parker, Options for Animals, Healing Oasis (?), ACES, Health Pioneers Institute, Veterinary Chiropractic Learning Center, Backbone Academy
Once you have completed a program, testing information can be located here: http://avcaexam.regstep.com/
The test is offered 1 time a year and is $700.
International Veterinary Chiropractic Association
The IVCA's website can be located here: https://ivca.de/
They currently accept the following programs: International Academy of Chiropractic, Backbone Academy, Options for Animals.
Once you have completed a program, testing information can be located here: https://ivca.de/ivca-certification-exam/
The test is offered multiple times per year and is 390 euros which is ~$436. IVCA will offer a dual certification if you have already tested for AVCA. They also partner with Options and you can test during your last module.
Programs available
Here are each of the programs' web pages:
Parker: https://360parker.com/continuing-education/
Options: https://optionsforanimals.com/
Healing Oasis: https://healingoasis.edu/
ACES: https://www.animalchiropracticeducation.com/
Health Pioneers: https://www.healthpioneersinstitute.com/
VCLC: https://veterinarychiropractic.ca/
Backbone: https://www.backbone-academy.com/en/
IAVC: https://i-a-v-c.com/en/home
Listen to this episode to learn more about each program!