Brands, Beats & Bytes: Recent Episodes
Brand Positioning Doctors
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick
Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections.
Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike.
Here are a few key takeaways from the episode:
- Joy, Happiness, and Community - Pillars to Pursue
- The emotional connection is important, but so is the plan to execute it effectively
- Bad feedback is just the beginning of growth
- Just because it's the newest...doesn't mean you need it
- Taking the lows...turning them into highs
NOTES:Learn more about Movius
Show Partner: Specificity
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REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler
Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss.
Here are a few key takeaways from the episode:
- Let's talk about Detroit
- Put It In a Contract Before You Put an Artist in the Sky (or with any commitment)
- Stories of Innovation and Expert Branding of Challenger Brands
- Chris Rock; From the Slap to Netflix Special
- Ticketmaster; Are they really the bad guy?
NOTES:The Pepsi ChallengeBook: The Other Guy Blinked
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Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant
We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days).
An episode that will hit you to your core and inspire you to think better and be the best YOU there is.
Here are a few key takeaways from the episode:
- Mentee/Mentor relationships can provide value to both parties
- Hire Slow - Fire Fast - It's a true saying.
- Authenticity is truly your power (and your personal brand)
- Functionally & Emotionally
- When Two-Become-One
NOTES:
Show Partner: Specificity
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REMIX: Album 3 Track 7 - James Cuthbert, President at Rock The Bells
James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.
Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success. Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing!
Cuth shares dope stories with lots to learn including these highlights:
- “Treat people the way you want them to behave.”
- Understand the difference between a product and a brand
- “Can get through no’s, 20 no’s if I have to”
- True to yourself- commercial and underground
- Understanding the highest emotional benefit to galvanize the community
Find out more about Rock The Bells at:
https://www.rockthebells.com
rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull
REMIX: Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams
Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective.
REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian
This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.
Here are a few key takeaways from the episode:
- Comedy brings people together to talk about a variety of topics (if done right)
- Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
- There is a great influence in not only your bosses but also your peers
- Want to publish a tweet? Do this first...
NOTES:Clinton Global Initiative
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Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact
Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!
We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond.
As DC said in today's episode, you'll want to listen to it from start to finish.
Here are a few key takeaways from the episode:
- Who are your people? Who you are surrounded by is important.
- In 20 years, will what you do today be the right thing?
- Marketing can look like experiencing the product. Creating a memorable marketing encounter.
- It's not about work-life balance; it's about holistic balance
- Abe's a Disciple of Humanity...let's breakdown how.
NOTES:
Show Partner: Specificity
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Album 5 Track 21 - What's Poppin? Summer Movies
Summer is the perfect time for visiting a cool theater in the midst of the heat waves we are experiencing!
We are diving into Air and Flaming Hot, two films that surround popular brands and their stories. Is there power in spotlighting a brand through film? Let's talk about it.
Show Partner: Specificity
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Album 5 Track 20 - Running Toward Success w/Jared Schrieber
Hey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today!
Here are a few key takeaways from the episode:
- Are you running away from something or toward something
- How the future of marketing looks with the influence of AI.
- How marketing departments have changed from being the start and end to a response to a product.
NOTES:Jared's Book, Breakout Brands
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Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne
Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building.
Here are a few key takeaways from the episode:
- Authenticity continues to be a powerful force in careers and marketing and branding
- "Nothing happens until a sale is made."
- Do you have a mentor that is also your advocate?
- Curiosity, Community, & Courage - A powerful trifecta
NOTES:
Show Partner: Specificity
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Album 5 Track 18 - NBA Finals - Jokic & The Branding of Family
A big congratulations to the Denver Nuggets on their NBA Championship win!
Just as we did in the Super Bowl, we are back to dive into the brand perspective of the big game!
Nikola Jokić is not only the MVP but potential inspiration for the NBA's next campaign. We are diving into that and more in today's episode.
Check out Nike's Championship Ad
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NBA #Nuggets #NikolaJokic #StanKroenke #JoshKroenke #MikeMalone #AdamSilver #LisaSalters #MikeBreen #StephenASmith #MollyQerim #Nike #JustDoIt #Family #NBAFinals #Joker
Album 5 Track 17 - What's Poppin? CNN. It's a Branding Problem
If you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective.
You may be inclined to say their host and guest selections are their problem, but it's deeper than that. It's a branding problem.
Show Partner: Specificity
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Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat
We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode.
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it!
Show Partner: Specificity
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REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.
Today's guest is a subject matter expert and pioneer in his field.
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking.
A few key takeaways from the episode:
- The importance of prep-work and doing your homework
- The digital marketing space is ever-changing - stay engaged and emerged in what's happening
- Always be willing to learn, flow, and grow
NOTES:
Learn More About Specificity Inc.
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REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge
Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel."
We can't wait to hear your thoughts!
A few takeaways:
- Culture. Whether at a university or a company, it is an important element to consider before joining their family.
- When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
- The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
- Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.
REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight
Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space.
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character.
Key Takeaways:
- The importance of having people around you that encourage and inspire you to be all you can be
- Change doesn't have to be done all at once, sometimes big change comes from one simple change
- There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle
REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight
Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space.
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character.
Key Takeaways:
- The importance of having people around you that encourage and inspire you to be all you can be
- Change doesn't have to be done all at once, sometimes big change comes from one simple change
- There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle
Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams
This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!
Here are a few key takeaways from the episode:
- Find your essence, personally and professionally.
- Be Bold. Be Inclusive. Be You.
- As you grow in your career, continue to give back to those around you.
- Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do
NOTES:GirlExec
Show Partner: Specificity
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Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams
This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!
Here are a few key takeaways from the episode:
- Find your essence, personally and professionally.
- Be Bold. Be Inclusive. Be You.
- As you grow in your career, continue to give back to those around you.
- Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do
NOTES:GirlExec
Show Partner: Specificity
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REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company.
Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from.
A few takeaways:
- People and relationships matter, whether in the corporate or nonprofit sector
- It's important for companies and people to recognize that it's about the brand, not the product.
- Trusting your instinct will lead you down the right path or a path of learning and growth.
- When you are happy outside of work, joy spreads into your work.
Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry
Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.
A few key takeaways from the episode:
- Let's talk about the power of who you are surrounded by.
- Change is inevitable. Struggle is optional.
- Is what you're doing future-proof?
- See a problem? Solve it.
NOTES:Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra
Show Partner: Specificity
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Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake
Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur.
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you.
An episode that you don't want to miss. Check-it out!
A few key takeaways from the episode:
- The power of asset-based perspectives
- Do you have a tribe/village around you?
- Is your technology complimenting your goal or driving it?
- What are you building in your life? From projects, relationships, change-maker communities and more.
NOTES:
Show Partner: Specificity
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Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams
Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective.
A few key takeaways from the episode:
- Life is like chess; what moves will you make for your future?
- The power and position of a fair deal
- There are countless ways you are engaging in crowdfunding every day. Let's talk about it.
- Sometimes it's not only about the brand...it's about the man (or woman)
NOTES:
Show Partner: Specificity
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Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams
Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective.
A few key takeaways from the episode:
- Life is like chess; what moves will you make for your future?
- The power and position of a fair deal
- There are countless ways you are engaging in crowdfunding every day. Let's talk about it.
- Sometimes it's not only about the brand...it's about the man (or woman)
NOTES:
Show Partner: Specificity
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Album 4 Track 17 - The Beauty of Branding w/Scott Creighton
We have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT community.
A few key takeaways from the episode:
- Sometimes the push you need comes from tough-love
- Jumping feet first into the things you are passionate about can lead to beautiful change for yourself and the ones you care about
- Rooting in an organizational credo helps root yourself into your priorities; with your customers at the top
NOTES:
Show Partner: Specificity
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Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins
We have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park.
An episode you don't want to miss, from start to finish. Filled with insight and knowledge to learn from. Buckle up as well chat about staying balanced and patient on the journey.
A few key takeaways from the episode:
- Sometimes the best move to make in your career is no move
- Marketing & Advertising needs to be a two-way conversation
- Can you be on both the company's and client's side?
- Even if you're an expert in your field, you should always be learning from those around you
NOTES:
Show Partner: Specificity
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Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050
Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes.
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss.
Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking.
A few takeaways:
- When you are an innovator in every space you are in, you may be a brand psychic
- What glitters is not always gold
- Doing it all is not always the best way. Slow down to speed up.
- What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today
Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors
Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley!
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast!
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT.
As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley!
Key Takeaways:
- Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
- Being surrounded by great people who push you to grow is a must in your career
- Marketing has power, whether you are creating it or consuming it
- BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED
Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)
Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.
Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO.
A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how.
Key Takeaways:
- Listening will take you farther than speaking - if you do both right.
- Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
- Are you operating in your career with intentionality?
- It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss)
Hey Brand Nerds!
Back at you with a fantastic guest who happens to be LT’s first boss! Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories, including our Frank Sinatra Chivas Regal story... Among many pearls Rob drops is “Do what’s best for the business; the business will do what’s best for you.” Enjoy!!
Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! Factory
We are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing and advertising, the importance of taking building-block career moves, and how being prepared for the "waves" at any moment can save you from making a big F-Up!
A few key takeaways from the episode:
- The importance of prioritizing passion for yourself and for your team
- Have a plan; but also be flexible and adapt to what life throws your way
- Anticipate the future and change; because things are always changing.
NOTES:
Learn More About Shout! Factory
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Hey Brand Nerds! Our show not only brings insightful guests to share their experiences but also gives us key examples of F-Ups we could avoid in our careers. We are back with four of our guests to share their F-Ups and what they learned. So YOU can avoid the same ones. We have Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert back in the virtual building with us!
Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years. How about a Marketing Manifesto to make sure all marketers are doing the right thing? With Siddharth’s help, we are collectively working on it (see show notes for our working first draft)
Please enjoy this track and learn about a variety of topics highlighted by:
• CEO’s view for the role of the CMO
• “Customer Experience equals brand”
• “Takes a long time to find good marketers, takes seconds to lose them”
• How AI will shape the future of marketing
• The fine line of marketers using technology without creeping people out
siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub
Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.
‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...
Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.
Today's guest is a subject matter expert and pioneer in his field.
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking.
A few key takeaways from the episode:
- The importance of prep-work and doing your homework
- The digital marketing space is ever-changing - stay engaged and emerged in what's happening
- Always be willing to learn, flow, and grow
NOTES:
Learn More About Specificity Inc.
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Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola
Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.
Hey Brand Nerds, we are back with some of our guest's biggest F-ups. We have Dante Simpson, Larry Kahn, Jane Lee, and Andy Alsop back in the virtual building with us! Take a listen to their f-ups so you don't make the same ones!
Celebrate Episode 100 by going back to where it started; Episode 1!
Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company
Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.
Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf
Today we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast!
Join us as we catch-up with our first guest, Geoff Cottrill on what's been going on since April 18, 2019, when we first launched the podcast, the evolution of music, basketball, and golf.
A few key takeaways from the episode:
- Always consider what's possible.
- Prioritize relationships, you never know where those connections will take you.
- Golf is experiencing the same cultural changes that basketball did
- Be yourself. Authentically yourself. That's your power.
NOTES:
Learn More About Top Golf
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Album 4 Track 12 – Matt Tumminello, President at Target 10
Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.
Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"
A few key takeaways from the episode:
- Be fearless. In work and in life.
- Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.
- There is beauty in duality
NOTES:
Learn More About Target 10
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REMIX: Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude.
An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported.
A few takeaways:
- The importance of doing meaningful work, accompanied by deep gratitude
- Approach conversations with a "stuff you don't know, about stuff you know" mentality
- Life's speedbumps, whether in your personal life or career, are great opportunities to step back and reflect
- When asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joy
- F-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned
Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week.
If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.
A few takeaways:
- If your brand isn’t utilizing NFTs, you are already behind and missing out
- Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
- The power of Muhammad Ali, a common role model of DC and Matt
- Analytics - the answer to all problems or a deterrent to taking risks?
- Sometimes great success comes from painting outside the lines
We are back with an episode so good, that we had to REMIX. Welcome back to our guest and friend, Tony Ponturo!
Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.
Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!! Tony is also a master storyteller with lots to learn including these highlights:
- Cultivate relationships, it will serve you in many ways
- Take risks, there are no rules, chart your own territory
- Know your brand- where are you with trust, reliability, authenticity and value?
- Don’t get caught in “Not invented here”
- In negotiations, two huge things to figure out:
- What game are we playing
- Who is Don Corleone
- Be a savant on asking questions
- With your career, follow your passion, build foundation stones, don’t rush it
- Human observation is data
- Don’t stop learning!
- Confidence in you
Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast
tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird #nyu
Album 4 Track 11 – Andy Alsop, CEO, The Receptionist
Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building.
A few key takeaways from the episode:
- Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
- Employees are a vital part of the brand of the company. How are your employees representing your company?
- The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish
NOTES:
Learn More About The Receptionist
Learn More About Employee Supremacy
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Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.
Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
-Aligning career with purpose
-“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
-Never too late for an apology
-The meaning of names and DC’s equation for certain key names in Katie’s life
-DC’s Five A’s
blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing
Album 4 Track 10 – Richard White, CEO and Founder, Fathom
Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business.
Join us as we talk about the following key takeaways:
- What do you feel emotionally connected to? Take that and pursue it.
- Sometimes you have to 'ZIG' while others 'ZAG'
- No matter the industry you are in, building relationships is key over burning bridges
- Launching a business? Look at 1. Marketplace 2. Team 3. Product - in that order
NOTES:Learn More About Fathom.Video
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In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman.
His time with us continues to bring nuggets of wisdom and encourages us in our actions for a healthier earth and world.
Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part!
sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo
Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands
Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance.
Join us as we talk about the following key takeaways:
- You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
- Being early to trends may seem like the "cool" thing to do - but what if you're too early?
- Cannabis Brand Development vs Traditional Brand Development
- 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.
NOTES:Learn More About Engager Brands
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Album 4 Track 8 – Jane Lee, Founder, Launch Pop
Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.
An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native.
Key Takeaways:
- There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
- Don't love your product too much, allow yourself to pivot.
- Speed Up to Slow Down
- If you won't bet on yourself. Why would anyone else?
NOTES:Learn more about Launch Pop
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REMIX: Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy
Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation:
• Be thoughtful and strategic before initiating action
• Market research/analytics is a great pathway to the CMO role
• Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary)
• Demonstrate honesty and candor and if you can, do it diplomatically
• Be genuine to who you are and fully leverage that in career and life
• As a marketer, you create value for people that brings you trust, loyalty and ultimately more value to the company
• Brand purpose is essential foundation for marketing success
• Create emotional connections in otherwise rational category
• Want customer to feel Supported, assured and worry free
• In marketing department, strive for build a “resume” culture
• Create team environment that is safe and inclusive
• Diversity is demographic and inclusivity is psychographic
Lastly, we really do appreciate Sydney being an integral part of our conversation involving race. We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open.
Here are the links to the article and Ted Talk Sydney referenced in the podcast:
Lori Hutcherson article
Ted Talk by Verna Myers
sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter
REMIX: Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.
Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present. Lots to learn from Melissa weaved into great stories including these highlights:
- Life comes before work and is your authentic self, always
- Grit, hustle, persistence, initiative
- Treat everybody with love no matter their station
- Find a great mentor who becomes a friendtor
- In the darkness, there are silver linings
And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!
atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls
Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster
Hey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry is using AI and Big Data to analyze customers' own words after years of crunching numbers. including a fan feedback model unlike any you've heard of before. He is bringing us wisdom from his career journey through time spent in the radio industry, with Golf Channel, giving back to his local community through Harvard Alumni Association’s Early College Awareness program, and more.
Join our insightful conversation that is going to make you think, laugh, and reconsider the ways you can speak quickly and honestly with your target markets.
Key Takeaways:
- Research can be referred to as various things, but should be focused on data storytelling rooted in the purpose of monetizing content.
- There is a great benefit to listening more than always speaking
- Let's talk about the importance of silence.
- As LK's wife Amy says, "Go find something you like to do with people you like to do it with."
NOTES:Learn more about Datanautix
Datanautix provides instant fan feedback for The Harlem Globetrotters
Oren Katzeff's Podcast, mentioned by DC
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Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition
Hey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue.
Derek shows us the importance of connecting the dots, internal marketing as much as external, and the joys of admiring a brand as a child and growing up to work for the same brand in innovative and successful ways.
Key Takeaways:
- As a marketer, if you aren't failing you may want to ask yourself if you're taking big enough risks.
- Marketing must have a 360 view of what is going on in both your company and the world to maximize your chances of success
- Don't get caught up in the hype of marketing and forget the importance of understanding the fundamentals of marketing
NOTES:Learn more about Derek's company, Ignition
View the animated short, The Park Bench presented by Aflac
View Rippling's Poem in Response to Gusto's Cease & Desist here
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Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)
Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.
Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO.
A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how.
Key Takeaways:
- Listening will take you farther than speaking - if you do both right.
- Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
- Are you operating in your career with intentionality?
- It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss)
Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx
Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.
Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry.
Key Takeaways:
- Not every career is linear, with the right skill set, you can be successful in various industries
- Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
- Dante creates space for those that are to come behind him and this shows up in the multiple stories Dante shares
- Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."
Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors
Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley!
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast!
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT.
As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley!
Key Takeaways:
- Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
- Being surrounded by great people who push you to grow is a must in your career
- Marketing has power, whether you are creating it or consuming it
- BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED
Black History Month Remix - Since we last met with Ryan he has continued to become a primary innovator and leader in the Esports space, with recent partnerships with Nike & House of Hoops by Foot Locker, XBox, Microsoft and more! As we look at leaders in the Black community, we are excited to bring Ryan back for all the Brand Nerds out there!
Album 3 Track 4 – Ryan Johnson, Founder @ Cxmmunity & HBCU Esports League, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.
Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category. Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area. As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!
Album 4 Track 2 – Kevin Knight, Owner, K Group LTD
Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space.
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character.
Key Takeaways:
- The importance of having people around you that encourage and inspire you to be all you can be
- Change doesn't have to be done all at once, sometimes big change comes from one simple change
- There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle
Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050
Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes.
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss.
Phil Colón brings his experience of uplifting the LatinX community with socially conscious strategy and innovative thinking.
A few takeaways:
- When you are an innovator in every space you are in, you may be a brand psychic
- What glitters is not always gold
- Doing it all is not always the best way. Slow down to speed up.
- What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today
Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge
Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel."
We can't wait to hear your thoughts!
A few takeaways:
- Culture. Whether at a university or a company, it is an important element to consider before joining their family.
- When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
- The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
- Surrounding yourself with a diverse group allows for growth within yourself, and ultimately a well-rounded perspective.
A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene Robinson
Steve Hallowell, Chief Marketing Officer at Herschend Enterprises
- Tom Peters inspires us to ask, "How can we make what we're doing into a wow projects?"
Irma Shrivastava, CMO, Strategic Marketing and Business Executive
- Maneesh Shrivastava provides the perfect yang to Irma's yin, proving two heads is better than one.
Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street
- Darryl "DC" Cobbin's influence shows the importance of building a family-like-team that is inclusive and diverse for colleagues.
Who has had or is having the most influence on your career?
Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street
This is an episode of true gratitude and learnings from Caralene as she brings her experience in corporate companies like Coca-Cola and Boost Mobile to directing and content creation fueled by her passion for community, authenticity, and storytelling.
A few takeaways:
- Brands have the power to create experiences that form long-lasting and tangible memories in the hearts of the consumer.
- Intuitive marketers are curious. Curious to understand what makes the consumer tick in order to deliver the right products and storytelling.
- Finding your north star allows your decision and actions to be driven by a firm and rooted understanding of who you are.
- When you're 80 years old, will you look back and have pursued all the things you wanted to do?
Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak.
Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owners of Silver Dollar City, Dollywood, or the Harlem Globetrotters), Steve understands the importance of hard work and the power of joy in experiences.
A few takeaways:
- Theme parks and shows may be the product, but more importantly, it's about the experience that your consumers have when engaging with Herschend companies.
- It's essential to stand firm in your opinions, all while trusting your gut to lead you in the right direction.
- Be vigilant about strategy and flexible with tactics.
- As a leader, self-awareness can be your best quality for your team.
Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company.
Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from.
A few takeaways:
- People and relationships matter, whether in the corporate or nonprofit sector
- It's important for companies and people to recognize that it's about the brand, not the product.
- Trusting your instinct will lead you down the right path or a path of learning and growth.
- When you are happy outside of work, joy spreads into your work.
Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week.
If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.
A few takeaways:
- If your brand isn’t utilizing NFTs, you are already behind and missing out
- Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
- The power of Muhammad Ali, a common role model of DC and Matt
- Analytics - the answer to all problems or a deterrent to taking risks?
- Sometimes great success comes from painting outside the lines
Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude.
An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported.
A few takeaways:
- The importance of doing meaningful work, accompanied by deep gratitude
- Approach conversations with a "stuff you don't know, about stuff you know" mentality
- Life's speedbumps, whether in your personal life or career, are great opportunities to step back and reflect
- When asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joy
- F-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned
Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.
1) Lynn Ledwith (Album 2 Track 26) - Vice President & CMO at ANSYS, Inc.
2) Ed Dandridge (Album 2 Track 7) - SVP & CCO of Boeing
3) Vasu Jakkal (Album 2 Track 8), CVP Microsoft Security, Compliance & Identity
4) Julie Cary (Album 2 Track 23) - Chief Marketing and Innovation Officer at Massage Envy
#marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup
Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS. Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.
Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including:
- Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)
- Find time to think
- Make a difference in the world your way
- Be Eileen Campbell, find time to really connect with people and show appreciation for them
- Data is not here to make the decision for you, it is to inform you
- Market research can be most pivotal in winning vs. losing
- Keep fighting FOR… not against
Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.
1) Seth Goldman (Album 1 Track 15) - Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat
2) C. David Minifie (Album 2 Track 3), Former Chief Experience Officer, & EVP, Corporate Strategy
3) Siddharth Taparia (Album 2 Track 5) - SVP & Head of Corporate Brand & Experience Marketing, SAP
4) Marci Grebstein (Album 2 Track 2) - CMO / Curious Catalyst
#marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup
Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.
1) Carol Kruse (Album 1 Track 9) - Board Director of Valvoline, Investor/Advisor Oregon Venture Fund, former CMO of ESPN and Cambia Health, and Head of Global Digital for The Coca-Cola Company.
2) Jason Mayden (Album 1 Track 10) - President at Fear of God Athletics, former Brand Jordan, Sr. Global Design Director
3) Lauren Weinberg (Album 1 Track 14), Global Head Of Marketing and Communications, Square
4) Wayne Hickey (Album 2 Track 24) - VP, Technology Communications at IBM, Former EVP of Global Tech Practice at Weber Shandwick, and Former GM Head of Bay Area at Edelman.
#marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup
Hey Brand Nerds!
Back at you with a fantastic guest who happens to be LT’s first boss! Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories including our Frank Sinatra Chivas Regal story... Among many pearls Rob drops is “Do what’s best for the business, the business will do what’s best for you.” Enjoy!!
Album 3 Track 10 – Jonathan Trimble, CEO And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever.
Hey Brand Nerds! We have a brilliant, very deep guest in Trimble who has lots to share most notably about the power of brands and how companies can actually be successful businesses while helping all constituents, not just shareholders.
Here is the link Trimble mentioned for LA-based startups interested in And Rising:
https://andrising.com/la
Marmite link for a “Love it or hate it” ad discussed in the podcast.
Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.
Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present. Lots to learn from Melissa weaved into great stories including these highlights:
- Life comes before work and is your authentic self, always
- Grit, hustle, persistence, initiative
- Treat everybody with love no matter their station
- Find a great mentor who becomes a friendtor
- In the darkness, there are silver linings
And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!
atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls
Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.
Hey Brand Nerds! We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade. Lots to learn from Scott weaved into great stories including these highlights:
- Speak truth to power
- Be introspective
- As a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience off
- Align systems, data, and tech with your brand and brand strategy
- Full heads of garlic and BMWs do not mix!
scottdoniger #marketing #branding #kyriba #sprinklr #bmw #adidas #jordanbrand #nike #ardsleyhighschool
James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.
Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success. Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing!
Cuth shares dope stories with lots to learn including these highlights:
- “Treat people the way you want them to behave”
- Understand the difference between a product and a brand
- “Can get through no’s, 20 no’s if I have to”
- True to yourself- commercial and underground
- Understanding the highest emotional benefit to galvanize the community
Find out more about Rock The Bells at:
https://www.rockthebells.com
rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull
Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore your Spidey senses? That’s dumb. Really dumb. Is your Brand trapped in the land of Speeds and Feeds? Have you EARNED the right to lead? And finally, in the spirit of keeping it 100, some marketers are not good business people (sorry, not sorry). In the world of Hollywood, they celebrate and shower the best with awards such as Oscars and Golden Globes. In the marketing world, Carol is one of our best and has been equally celebrated and showered with myriad awards (too many to name Brand Nerds). But it’s not her awards that impress per sé, it’s her mind and her ability to effectively lead and drive results.
marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub
Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.
Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
-Aligning career with purpose
-“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
-Never too late for an apology
-The meaning of names and DC’s equation for certain key names in Katie’s life
-DC’s Five A’s
blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing
Album 3 Track 5 – Vince Thompson, Founder and CEO of MELT, one of the nation's leading sports, culinary, and entertainment marketing agencies focused on brand development, event, and experiential marketing, social media, and sponsorship strategy who work with prominent clients such as Coca-Cola and Aflac.
Hey Brand Nerds! We have a force of nature and a super successful entrepreneur grounded in helping his clients innovate for success in our virtual house today!
Vince happens to also be a wonderful storyteller with lots of wisdom he shares including:
- Change is inevitable, growth is optional, choose wisely
- Value real relationships without conditions
- Goodwill is good business
- Authenticity!!
- Don’t take no or rejection personally
Here are a few links for items referenced in the podcast:
JBoy Podcast
MELTU Podcast
The City Game Triumph, Scandal, and a Legendary Basketball Team
vincethompson #marketing #branding #sportsmarketing #meltagency #meltu #cocacola #aflac #auburn #kenstabler
Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders - In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year.
Enjoy Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and helluva athlete – Culture: When legacy calls, will you answer?
Album 3 Track 4 – BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.
Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category. Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area. As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!
Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.
Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!! Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola. Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:
- As a leader, be mindful of building a diverse and super talented team around you
- Great leaders get great work done by other people
- Let the game come to you and then engage
- As a marketer, trust your instincts fully
- Be a proficient internal seller backed by real data
- Roger Enrico- Make small change to big things
- Authenticity is the foundation to all marketing that really resonates
- Know who you are, and find your way in your career through your passions
stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay
Album 3 Track 3 – Jimmy Smith, Partner and Chief Creative Officer at Amusement Park previously creative force with major agencies such as Weiden and Kennedy, FCB, BBDO, Burrell, TBWA/ChiatDay for major clients such as Nike and Gatorade.
Hey Brand Nerds! We have some fantastic content for Black History Month! Leading off is a dope session with Jimmy who is a creative genius and legend. Jimmy has won numerous awards and is a force of nature in developing and producing creative emotionally connecting brands with consumers ultimately helping generate fantastic business results. So much to learn and enjoy from the great stories Jimmy shares including meeting a young LeBron James.
ENJOY!!
Links for ads mentioned in the show:
Nike Freestyle
Coca-Cola “Stoop”
Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world. Jeff is also co-founder of three non-profit entities:
- Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place
- 48in48 produces hackathon events to build 48 nonprofit websites in 48 hours
- The A Pledge (DC is riding with Jeff here) alliance of Atlanta agency and corporate leaders working together to create a more equitable and diverse workforce
If that is not enough, Jeff is also an accomplished author, and his books, The 5-Day Turnaround & The Crisis Turnaround, are a reflection of his drive and personal purpose to have an outsized, positive impact on the world. Last, but not least, Jeff also hosts a really cool podcast called Begin the Begin which you can find on all the major podcast apps.
Hey Brand Nerds! We love providing you, our listeners, the full array of our Brands, Beats & Bytes equation, and what is really special about Jeff is he focuses on helping businesses understand helping the community and the world is actually a win-win for all. Lots of wisdom and from Jeff including these highlights:
- Think Ben & Jerrys, purpose genuinely woven into the fabric of a brand is instrumental in emotionally connecting brands and consumers/customers
- Large forces such as racism affect you and your community- ask yourself what you can do to make things better and speak up!
- Find a great mentor and don’t be shy about asking someone with great stature
- Relationships with family and friends come first
- When working for a boss who uses fear, thoughtfully figure your best way out
- Summon up your courage, and then make your most thoughtful and best moves with genuine chutzpah
- What’s your life purpose? If you don’t have it, please think about yours
jeffhilimire #marketing #branding #dragonarmy #leadershipatlanta #ripplesofhope #48in48 #theapledge #beginthebegin #kenbernhardt
Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL, and more.
Hey Brand Nerds! Back at it here with a great guest whose successful career arc mirrors the internet and lives her mantra, “Knowledge is Power and Knowledge Shared is Power Multiplied.” Lisa shares lots of wonderful wisdom within compelling stories.
Highlights include:
- Online innovation with Toyota Tundra
- Roland and Margaret's advice…
- “Courage to do something I’ve never done before”
- Boomerang effect- Keep it business, not personal
- An antidote for fear and antidote for anxiety
Find out more about Atheneum Collective at: https://atheneumcollective.com/
atheneumcollective #marketing #branding #microsoft # toyota #NBCUniversal #AOL #peloton
Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.
Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!! Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola. Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:
- As a leader, be mindful of building a diverse and super talented team around you
- Great leaders get great work done by other people
- Let the game come to you and then engage
- As a marketer, trust your instincts fully
- Be a proficient internal seller backed by real data
- Roger Enrico- Make small change to big things
- Authenticity is the foundation to all marketing that really resonates
- Know who you are, and find your way in your career through your passions
stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay
Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.
Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!! Tony is also a master storyteller with lots to learn including these highlights:
- Cultivate relationships, it will serve you in many ways
- Take risks, there are no rules, chart your own territory
- Know your brand- where are you with trust, reliability, authenticity and value?
- Don’t get caught in “Not invented here”
- In negotiations, two huge things to figure out:
- What game are we playing
- Who is Don Corleone
- Be a savant on asking questions
- With your career, follow your passion, build foundation stones, don’t rush it
- Human observation is data
- Don’t stop learning!
- Confidence in you
Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast
tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird #nyu
Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials, and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard. Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.
PLEASE NOTE- THIS TRACK RECORDED PRIOR TO US PRESIDENTIAL ELECTION.
Hey Brand Nerds! We have a B2B Marketing powerhouse in our virtual house today!! Truth be told, Lynn is a client of our consulting company who we have been trying to get onto the show for our audience’s great benefit, so enjoy!
Oh and lots to learn including these highlights:
- Competitive spirit, take it to work and use to your advantage
- If you are not failing, you are not pushing the envelope enough
- “Don’t let perfection get in the way of progress” (from the great Howard Moskowitz)
- Iterate, iterate, iterate!
- 70/20/10 Rule
- Finding the tech personalization and privacy balance
- DRIP
- B2B vs. B2C Marketing
lynnledwith #marketing #branding #ansys #b2b #b2bmarketing #b2cmarketing
Hey Brand Nerds! We have a big dude in the building who has generated huge revenues all with a smile!!. What a fun ride with Lefko who shares many great stories including his college HOF hoops career with the University of Pennsylvania Quakers and throughout his very successful run in business in ad sales. Oh and lots to learn including these highlights:
• Brut Day by Faberge - https://www.youtube.com/watch?v=G9ElSFcr7Ho&feature=youtu.be • Right People + Diverse Team Culture = Results • Nice to be important, but important to be nice • “Don’t sell me, tell me” • Words Matter • 32, 6, 312, 290 • Power of Athletes as Brands • FINALS
Turner #Fox #Discovery #6packmedia #PennBasketball #adsales #marketing #sportsmarketing #Branding #HOF
Hey Brand Nerds! We have our first PR/Comms centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to soak up and learn from Wayne including these highlights:
• Find a great partner you can have as a sounding board for your career • Dig into the “why” • In your career, optics really matter • Only stupid question is the one you ask more than once • Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you • Can’t have tech for tech’s sake • Tech founders bring EVERYONE into the room
brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft
Hey Brand Nerds! Back at it here with a guest so accomplished, Julie intimidated DC (he doesn’t intimidate easy) with her great results! Julie shared great wisdom and fun stories with us. Highlights include:
• You can talk about your values, but you must LIVE them
• The art of balancing brand communication with humor
• “Make coming to work the best part of an employee’s day”
• Using tech to drive brand differentiation
• The Franchise Whisperer
• For marketers, think “Business people first, marketers second.”
• Try and avoid fashion debate with your daughter!
juliecary #marketing #branding #laquinta # hostess #gerber #deanfoods #energizer
Hey Brand Nerds! We are heading into the summer strong hard with EHB sharing her full self from her unique vantage point. Lots of fun learning with EHB who has spent her entire career in and around all areas of brands, beats and bytes.
Please enjoy this track and learn about a variety of interesting topics highlighted by:
• People consume a lot more than just what you say • Find bosses who: 1) accelerate your skills and 2) who believe in you • Be curious, be accountable, be grateful • Listen to understand, not convince • More gratitude, more grace
Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation:
• Be thoughtful and strategic before initiating action • Market research/analytics is a great pathway to the CMO role • Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary) • Demonstrate honesty and candor and if you can, do it diplomatically • Be genuine to who you are and fully leverage that in career and life • As a marketer, you create value for people that brings you trust, loyalty and ultimately more value to the company • Brand purpose is essential foundation for marketing success • Create emotional connections in otherwise rational category • Want customer to feel Supported, assured and worry free • In marketing department, strive for build a “resume” culture • Create team environment that is safe and inclusive • Diversity is demographic and inclusivity is psychographic
Lastly, we really do appreciate Sydney being an integral part of our conversation involving race. We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open.
Here are the links to the article and Ted Talk Sydney referenced in the podcast: Lori Hutcherson article Ted Talk by Verna Myers
sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter
Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G.
Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd happened Memorial Day weekend. We are now back with a wonderful guest, who dropped many jew-alls (as DC likes to say) both for marketing and for life. Here are some the work highlights:
• Tyranny of the denominator • Don’t get lost in the activity, focus on driving growth and outcome • As a marketer, starting at a wonderful company such as P&G can set up your entire career • There would be no premium brands if all decisions were rational • Make an impact! • Delegating vs. Empowering • Leaning into AI for marketers
Additionally, we really do appreciate Patti bringing her full self into our very real conversation about race with the George Floyd murder as the impetus to the discussion and how this is shaping all of us now and going forward.
pattinewcomer #marketing #branding #thecmoclub # thecmoclubsummit #intuit #p&g #fightracism #blacklivesmatter
3 of our previous guests share their biggest F-up's:
1) Scott Hargrove - EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola. Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.
2) Seth Greenberg – This ‘Sit down comedian’ has turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...
3) Louis Carr - Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha.
#marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo
Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights:
• Show empathy • Find your version of Second City Players Workshop • Experience Design and Russ’ patented construct, Brand = Experience STORY • Commit yourself to the job you are currently in entirely • Self-examine your journey • Be curious! • Know the difference between job description and the real job • Be a multi- dimensional marketing athlete • Social impact is a moral responsibility, not a strategy • Deconstruct your brand to understand it to the fullest
russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711
SPECIAL COVID-19 VIRUS EPISODE
Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Amazing time in humanity.
Second, at the behest of Jonathan Trimble of the London agency And Rising (thanks for the show idea and nudge Trimble), this is an entirely different podcast. When DC was leading marketing for Boost Mobile in 2005, he and his team co-developed and the entire company aided in executing an incredibly unique program focused on three C’s (Consumer, Community and Commerce). There is a buzz word for this today and it is called Acts not Ads. We prefer Acts AND Ads. In this track, we share the backdrop of this program and how it came to life.
Most importantly, we evolve our conversation to what this means with the current Covid-19 global pandemic. Now more than ever, we firmly believe brands need to develop and execute marketing programs that are genuinely helping those three C’s: • Consumers (or Customers) • Community • Commerce (if done right, it will drive commerce too)
boostmobile #marketing #branding #rockcorps #chrisrobinson #stephengreene #actsnotads #actsandads
SPECIAL COVID-19 VIRUS EPISODE
Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all.
Second, this is the last of our series of special Covid-19 special podcasts. This is our small way of trying to do our little part to help listeners know you are not alone. Our intention with this series of podcast is to interview a few of our previous guests, who are some of the best and brightest in the business, and have them simply share what they are doing and hopefully and in some way it may be helpful to our audience too.
Vasu is a special human being along with being a great leader and an elite marketer. She shares many great thoughts for how she and her team are dealing with the crisis.
vasujakkal #marketing #branding #fireeye #thecmoclub #branding #covid19
SPECIAL COVID-19 VIRUS EPISODE
Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all.
Second, as we did with our last track with DB, we thought it would be helpful for all of us to do another show focused entirely on how we are dealing with this crisis, this one with a media bent. Please note, we can’t say this enough, none of us have the answers. This is designed to have a few of our previous guests who are some of the best and brightest in the business simply share what they are doing and hopefully it will be helpful to you too.
Bottom line for this podcast, as most things in our universe, media has been completely upended during the pandemic and we thought no one better than our friend and alum of the show (Album 2, Track 4) Tim Spengler to come on again and tell us what is happening in media and how it is impacting marketing and marketer. We are very confident you will find the information Tim shares as new and eye opening.
Also, if you haven’t listened to Tim’s first appearance, we highly encourage you to go back and listen. Couple of notes from content Tim shared on this podcast: • The retail categories comparing March 2020 vs. March 2019 is via Stackline.com • We discussed ESPN “The Last Dance” which premiered Sunday April 17. As we all expected, that show had record viewership breaking all records for ESPN documentaries with 6.1 million total viewers.
timspengler #marketing #branding #advertising #media #mediamaven
SPECIAL COVID-19 VIRUS EPISODE
Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all.
Second, we felt it would be helpful for all of us to do a show focused entirely on how we are dealing with this crisis. Please note, none of us have the answers. This is designed to have a few of our previous guests who are some of the best and brightest in the business simply share what they are doing and hopefully it will be helpful to you too.
Lastly, here is a link to the article by marketing and customer experience guru Scott Doniger referenced during the podcast we encourage you to check out: https://medium.com/swlh/a-new-journey-model-for-marketers-dabb8148371e
darylbutler #hp #branding #covid19
Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha! On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity as he discusses why the CMO tenure is so short. He spits killer lines with ease belying the profundity of the thought, such as: ‘people believe they know marketing because they are consumers'. Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.
PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE.
Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope.
Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights:
• Schedule your health needs first, and everything else around it • “Adaptability and being flexible is where you become successful” • The power of “unlearning” • Constantly plugging into what young people are doing in tech • Earth Girl ATL • Smartest people ask the best questions • Be unapologetically you! • Run your career like chess, not checkers
malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000
PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE.
Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope.
Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights:
• Schedule your health needs first, and everything else around it • “Adaptability and being flexible is where you become successful” • The power of “unlearning” • Constantly plugging into what young people are doing in tech • Earth Girl ATL • Smartest people ask the best questions • Be unapologetically you! • Run your career like chess, not checkers
malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000
PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK.
Hey Brand Nerds! We have a fun show today with Gabe who is as he describes a Britzilianamericanadian representing someone who is Brazilian, grew up in the UK and has spent time in Canada and the US. Gabe does what we do and this track provides a glimpse from someone with a different view. Lots of fun. Oh and lots to learn including these highlights:
• As a marketer, embed yourself in the business • As a marketing leader, set expectations with bosses straight up • Bring your whole self to work • Focus on “how” questions, not “what” questions • For a successful marketing campaign, if it’s working, don’t be so quick to move on
gabrielcohen #marketing #branding #monigle #interbrand
PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK.
Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights:
• Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows! • As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait! • Bravoholics, Bravolebreties and Bravocon • Ellen and DC’s British accent…
ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules
Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights:
• RED- Relevant, Ease and Distinctive • Always know your culture • Selling the dream of the dream • Learning from brilliant peers such as MIT Building 23 • Don’t get cocky marketers, be humble and don’t argue with consumers! • Fight against the cultural norm at your own peril, better to work WITH culture • Lot of snake oil in MarTech…. Be careful of the creepy factor… • Gen Z- craving comfort
kenmuench #marketing #branding #yum #tacobell #kfc #pizzahut #minniebellssoulfood #daeho #elgarage
Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel.
Hey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Growing up in India, Vasu watched Star Trek as a nine year old and this was the seed of someone who has become a special marketing leader. What a fun and entertaining show that is filled with abundance of all kinds!
Please enjoy this track and the “Jewels” that are flowing! Here are some of the many highlights:
• Marketing is winning hearts and minds (Amul Butter) and emanates from the Limbic region of the brain (make decisions with emotion, use data to rationalize it) • Three key components of marketing: 1. Win hearts and minds 2. Understand motivations, really know what makes them tick 3. Help them fulfill their dreams • Marketing North Stars… 1. Lead with strategy, 2. Tell magical stories, 3. Create immersive experiences • When managing people, encourage people to provide differing opinions or points of view and create a culture where they are safe • H2H Marketing- Human to Human! • B2B and B2C marketing has the same process but different journey/cycles • B2B marketing has to change from just being feature centric to be the magical story tellers and brand builders of their company • “Help someone dream more, be more, help create a movement of unity” • “Diversity is like asking someone to come to a party, inclusion is like asking them to dance” And so many more we couldn’t fit them all here but is a fantastic listen!
vasujakkal #marketing #branding #fireeye #thecmoclub #abundance #amulbutter
Brand Nerds! We have a wonderful episode to help you shift your personal paradigm for a fantastic rest of the year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common. This JB is someone who is on the precipice of changing the world with his start-up EncourageX. 2020 will be the year of encouragement!
We “encourage” you to listen and learn about many topics highlighted by:
• The energy of encouragement and how it transformed James’ life and how it may change your life too • If you have a talented toxic team member, what do you do? • For your marketing campaign, learn about the power of casting the right people and setting them and your campaign up for huge success.
Hey Brand Nerds! We have a Chief in the house today! Global outlook having grown up throughout the world as the son of a diplomat. An Ivy League trained attorney who is super thoughtful, with that wonderful 50/50 left/right brain mix.
Please enjoy this track and learn about a variety of topics highlighted by:
• “I love rhymes, but don’t put a mic in front of me!” • “Know the difference between what you think you do well, what other people think you do well and what the market will pay you top dollar to do” • Watch out for the glass… • Don’t make it about you, pay it forward to help others
Lastly, we want to say Rest in Peace Kobe Bryant who DC had the great privilege of working with and getting to know when Kobe was a Sprite Brand endorser.
eddandridge #marketing #branding #aig #thecmoclub #ripkobebryant
Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha.
louiscarr #BETnetworks #blueprintmenssummit #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo
marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday
Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm and spent time chopping it up with Gabrielle Union on the epically real BET show Being Mary Jane? We only know one person who’s done this and it’s Goldie Taylor with her multifaceted career journey. She covers a broad spectrum of subjects such as, do your mentors give you courage and cover? And ‘bring your full self to the job.’ Said another way, are you keeping it 100 on the work front? Soak up some knowledge from Goldie as you ease into the weekend.
Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha! On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer lines with ease belying the profundity of the thought, such as: ‘agencies can’t make bad advertising without the clients help,’ or ‘people believe they know marketing because they are consumers,’ or ‘the best tech does not win.’ Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.
Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and great learnings.
Please enjoy this track and learn about a variety of topics highlighted by:
• What are your “spikes?” Meaning, what are you great at and how does that impact your career and building your optimal team? • Marketing as engine for growth • The blend of Marketing art and science- in B2C, starts with consumers… • Land Rover, earning wonderful brand stripes • Using technology to be on the latest pulse of the consumer 24/7 • “Have strong opinions and hold them lightly” • Marketing is too important to be left to the marketers
muriellotto #marketing #branding #westernunion #thecmoclub #spikes #landrover
Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler.
There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very different. DB discovers territories! In this show he drops pure gold with quotes like ‘culture doesn’t sleep.’ Whoa. Please enjoy this sip of branding wisdom to cleanse your marketing palette with our dude DB.
Marketing Manifesto (Work In Progress)
- Starts with the golden rule. In marketing speak, treat your target audience the way you want to be treated.
- Ask yourself this question. Would you be comfortable communicating your marketing message to your parents, siblings, spouse and/or children? If not, don’t do it!
Tim Spengler
President, M1, Dentsu Aegis Network Americas
Summary:
In his role as President, M1, Tim works to maximize ROI and improve market performance for our industry leading people-based marketing platform M1. He plays a key role in retaining and aligning the network around M1, growing adoption and driving profit throughout the network. Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative, and Worldwide Chief Executive Officer for MAGNA GLOBAL.
Full bio below:
Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative (2008-2012), and Worldwide Chief Executive Officer for MAGNA GLOBAL (2012-13), where he was responsible for $32 billion dollars of media spend for some of the biggest brands in the world. Tim was also a key architect of the MAGNA Consortium, one of the first groups to apply data and technology to evolve and streamline the ways media is transacted. He most recently held senior positions at Simulmedia and iHeart Media.
He has led teams that consistently create break-through media campaigns for Fortune 100 companies. Bringing both left and right brain thinking to the strategic use of all media and in turn pushing the envelope of what is possible in the areas of Social Media, Radio, TV and Digital. His knowledge of the marketplace and the key players within it has been key to achieving this success.
Tim currently sits on the Board of Directors for music streaming company LIVEXLIVE (Nasdaq: LIVX) . He has been recognized as TV Week’s Media Executive of the Year, an Advertising Age Media Maven, and an Adweek Media All-Star.
About C. David Minifie
Enthusiastic leader
faithfully committed
to developing those around me
in order to "make it happen."
A former US Marine and Naval Academy graduate, Dave spent over a dozen years at Procter & Gamble learning the art and science of brand building. Currently, he uses his leadership experience and marketing skills to set strategy and drive growth as Chief Experience Officer for Centene, the largest government services managed care organization in the US. Married to his Senior Prom date, he and wife Kelly have a daughter, son, and two dogs. Operating under the Ralph Waldo Emerson philosophy that "health is the first wealth," and a belief that "everything matters," Dave demonstrates his personal purpose statement - to make those around [him] better - on a daily basis.
Enthusiastic leader with proven track record, especially in challenging operating environments. Over twenty years experience leading, training, developing, supervising and motivating individuals and teams to deliver strong results. Broad consumer packaged goods marketing experience across a range of categories. Known for strong analytic and creative problem solving. Proven ability to collaborate across functions and divisions, to bridge diverse cultures, and to catalyze change.
Specialties: Leadership, Marketing, Operational Discipline, Collaboration, Problem Solving, Written and Verbal Communication, Consumer Packaged Goods - North America and Global, Military experience, Change Agent
About Marci
Senior marketing leader passionate about building world-class brands and teams. Proven experience shaping, launching and marketing products, services and customer programs that consistently deliver accelerated revenue growth and heighten brand position in both BtoC and BtoB markets.
About EncourageX
Over the last 15 years, we have searched for a better way to encourage the people we care about in a more personal, authentic, and consistent way. We were unable to find an easy solution to our problem, so we decided to build it ourselves!
The result is a new, holistic approach to encouragement influenced by some of the leading experts in various fields of psychology. Our simple and easy to use web application is designed to help you transform your good intentions into actions that encourage, inspire, and support the people you care about.
Vision: Encourage the world, one person at a time
Mission: Strengthen Personal Relationships
Strategy: Personal, Authentic, Consistent
About James Brown
Strategic Marketing, Sales and Business Development Leader with over 20 years of experience. Served as Head of Marketing & Sales, Director of Marketing Strategy, Director of Business Strategy, Product Development Manager, Brand Strategist, Business Development Manager, Solutions Consultant and Distributor Sales Representative.
Relentless focus on the problem solving, design and implementation of strategic marketing and sales programs that drive profitable growth and organizational alignment. Committed to building strong cross-functional teams and brand ambassadors at every level within the organization.
Passionate about the creation of strong brands that deliver clear, concise and consistent value propositions for employees, customers, investors.
James F. Lopez is President of Will Packer Productions. In the position he is responsible for developing and overseeing production on all film projects through the company’s first look deal with Universal Pictures.
He is an executive producer on the company’s comedy film Almost Christmas, starring Gabrielle Union, Danny Glover, Mo’Nique, Romany Malco, Nicole Ari Parker, Kimberly Elise, JB Smoove, Jessie T. Usher and DC Young Fly and the upcoming July 21, 2017 feature Girl Trip starring Regina Hall, Jada Pinkett-Smith, Queen Latifah and Tiffany Haddish as well as Jacob’s Ladder, a reimagining of the 1980’s thriller classic, starring Michael Ealy, Jesse Williams and Nicole Beharie that debuted in 2017.
Prior to joining Will Packer Productions, Lopez was Senior Vice President of Production at Screen Gems, a division of Sony Pictures Entertainment. During his tenure, Lopez oversaw some of the company’s top grossing and most anticipated projects. He was the production executive for the box office hit Think Like A Man. The film debuted at number one at the box office and grossed over $96 million worldwide. He oversaw production on About Last Night, Think Like A Man Too, The Wedding Ringer, The Perfect Guy and When The Bough Breaks for the studio. He also produced and conceived the story for the acclaimed short film #AmeriCAN, directed by actor Nate Parker.
Formerly Senior Vice President of Marketing for Atlantic Records before joining Screen Gems, Lopez played an instrumental role in developing and overseeing the marketing campaigns for several multi-platinum artists including T.I. during his tenure in the music business. He also oversaw the soundtracks for numerous films including Hustle & Flow, P.S. I Love You, Step Up 2: The Streets, Tyler Perry’s Daddy’s Little Girls, Meet The Browns, Why Did I Get Married? and Avatar. In addition to overseeing marketing for artists, Lopez has directed a series of television commercials for album campaigns and led efforts for film soundtracks and brand partnerships. His music video for T.I.’s “No Matter What,” from his double platinum album Paper Trail, was nominated for an MTV Video Music Award. Lopez also has a Grammy nomination for his producing of long form video “The World According to Nappy.”
Lopez is a member of the Academy of Motion Pictures Arts and Sciences and has been included on Ebony Magazine’s Power 100 list and Imagen Foundation’s Most Powerful & Influential Latinos in Entertainment. He is also a board member for the African American Film Critics Association and ICON MANN.
About Charlene
For the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail, and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell.
Charlene is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She continues working at Prophet as a Senior Fellow. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group.
With over 20 years of experience in tech and business, she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene also serves on the regional board for YPO, a global network of CEOs.
Charlene is a sought after public speaker and has appeared at events ranging from TED and the World Business Forum to SxSW. She has appeared on 60 Minutes and PBS NewsHour, and is frequently quoted by The Wall Street Journal, The New York Times, USA Today, and The Associated Press.
Charlene was named one of the Top 50 Leadership Innovators by Inc., and one of the most creative people in business by Fast Company. Charlene graduated magna cum laude from Harvard College and received her MBA from Harvard Business School. She lives in San Francisco.
Happy Sunday Brand Nerds! I’ve missed y’all. Many create metric driving tactics…yet few create culture shifting Marketing with a capital M that also moves commerce. Allan Broce is cut of the later clothe. This dude is a weird cat, and I mean that with the utmost respect. You might wanna take a seat for these burners. Do you manage your career as a journey or a destination? Are your questions better than your answers? Don’t front, that’s super dope. Do you ignore all the naysayers and do what you’re going to do? Are you your agencies best client? If not, why not? Do you and/or your team members write inspiring briefs? Are you being intellectually lazy? And finally, it’s not that the answer IS yes, but can ALWAYS BE YES. I just can’t with you Allan, stop it bro. Ha. Oh, almost forgot, with a company named ‘Triple Double’ I’d be remiss not to shout out Ice Cube, The Predator, Track #7 @ 1:14. #classic
allanbroce #thisissportscenter #espn #mtv #granthill #janethill #joepytka #wieden+kennedy #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandsbeatsbytes
Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha.
louiscarr #BETnetworks #blueprintmenssummit #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo
brilliantmarketer #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo
Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part!
sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo
Happy Friday eve Brand Nerds! Are the ladies in in the house? Without a doubt (s/o Frank White and Junior Mafia). Today you’re being blessed with ‘applied’ wisdom. Said another way, Lauren Weinberg, Chief Marketing Officer of Square, has something to say (s/o 3 stacks). Let’s start with this little ditty, the best marketing tells a strong story supported by data. But then Lauren flips it with this jewel, there is a time to turn down the data and turn up your INSTINCTS. Allow that to marinate on your cranium for second. So here’s a question for you to ponder. Do you know WHEN to turn down the data and turn up your instincts? Lauren does, and so should you. As you well know, in current day marketing we have an embarrassment of INFORMATION riches, and dearth of culturally relevant, actionable INSIGHTS. As you grope for the weekend open your ears to the wisdom of Lauren Weinberg!
laurenweinberg #square #jackdorsey #marketing #branding #advertising #socialmedia #media #brandsbeatsbytes #cmo
Heeeeeeey Brand Nerds. Somebody please tell me the 4th of July isn’t a week from now. Geez. This week on Brands, Beats & Bytes we’ve got a real left brain/right brain Brand dude in the building. Derrick takes us behind the curtain of the blended worlds of Brand and Content while sparking your synapses to consider: Do you and your team work as if the customer pays your check? Because, well, err, they kinda do! ‘Not every hill is worth taking.’ ‘Sometimes you gotta question organizational, marketing and personal inertia.’ Yup. Finally, and this is a goodie, would you have a non-work-related beer with your agency partners? BOOM. Relax your mind, let your conscience be free and get down to the sounds of …
marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #creativejuicer #cmo
Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing. To aptly borrow the old Coca-Cola tagline, ENJOY!
marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo
marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday
marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub
Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm and spent time chopping it up with Gabrielle Union on the epically real BET show Being Mary Jane? We only know one person who’s done this and it’s Goldie Taylor with her multifaceted career journey. She covers a broad spectrum of subjects such as, do your mentors give you courage and cover? And ‘bring your full self to the job.’ Said another way, are you keeping it 100 on the work front? Soak up some knowledge from Goldie as you ease into the weekend.
Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude followed a legend at NBC in Dick Ebersol and you will quickly understand why. Listen and learn about why relationships in business are crazy important, get great advice for when to leave the office (#nofacetime) and a lot more. This is what we call a Marketing PLUS episode. Co-host Larry Taman and Laz go way back like four flats on a Cadillac and we benefit from these good friends, along with other co-host Darryl “DC” Cobbin, chopping up heady marketing and business subjects with blissful ease (shout Mrs. Snegroff RIP).
Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture. Period. This week’s show is about far more than marketing. It’s about what happens when life intertwines with work and they make a beautiful baby. In this case, twins (you’ll get the joke after listening). Full disclosure: This dude is one of DC’s best friends. Rob happens to be an ICON on the low. You Must Learn! (shout The Teacher).
Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha.
On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer lines with ease belying the profundity of the thought, such as: ‘agencies can’t make bad advertising without the clients help,’ or ‘people believe they know marketing because they are consumers,’ or ‘the best tech does not win.’
Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS!
Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.
Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint.
Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler.
There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very different. DB discovers territories! In this show he drops pure gold with quotes like ‘culture doesn’t sleep.’ Whoa. Please enjoy this sip of branding wisdom to cleanse your marketing palette with our dude DB.
Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.
‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...
Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola
Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.
Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.