Search Off the Record: Recent Episodes
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary, they share how communication, context, and curiosity play vital roles in their day-to-day roles, both internally at Google and in the broader web ecosystem.
The conversation also explores the evolution of Martin’s career, his passion for the web, and how his developer background helps him bridge gaps in technical understanding. The duo navigates the complexities of delivering accurate guidance in public forums, the risk of being taken out of context, and the importance of clear communication across diverse audiences. It's a thoughtful, lighthearted, and occasionally philosophical discussion that reminds listeners that behind the guidance, there are real people striving to make the web better for everyone.
Resources: Episode 93 transcript→https://goo.gle/sotr093-transcript
Chapters: 0:00 – Intro & Setup 1:30 – Life at Google 3:30 – Speaking to Developers 6:30 – Early Speaking Days 10:00 – SEOs vs Devs 14:00 – Should SEOs Code? 19:00 – Context is Everything 23:30 – Clearer SEO Advice 26:30 – Why No Slides 29:00 – Wrap Up Chat
Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, Gary Illyes Products Mentioned: Search
In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present, and future. Through their humorous and thoughtful conversation, they explore how crawling evolved from the early days of the internet, when scripts could index a chunk of the web from a single homepage, to the more complex and considerate systems used today. They discuss the basics of what a crawler is, how tools like cURL or Wget relate, and how policies like robots.txt ensure crawlers play nice with web infrastructure.
The conversation also covers Google's internal shift to unified infrastructure for all crawling needs, highlighting how different teams moved from separate crawlers to a shared system that enforces consistent policies. They explain why some fetches bypass robots.txt (like user-initiated actions) and the rising impact of automated traffic from new products and AI agents. With a nod to initiatives like Common Crawl, the episode ends with a look at the road ahead, acknowledging growing internet congestion but remaining optimistic about the web’s capacity to adapt.
Resources:
Episode transcript → https://goo.gle/sotr092-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO #SearchOfTheRecord
Speakers: Martin Splitt, Gary Illyes
Products Mentioned: Googlebot, Search
In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3. The two reflect on how even experienced web professionals often overlook or forget the mechanics behind these core protocols, sharing insights through technical discussion, playful banter, and analogies ranging from messenger pigeons to teapots. The conversation spans key concepts like packet transmission, connection handshakes, and the importance of status codes such as 404, 204, and even 418 (“I’m a teapot”).
Throughout the conversation, they connect these protocols back to real-world implications for site owners, developers, and SEOs—like why Search Console might report network errors, and how browser or server behavior is influenced by low-level transport decisions. With a mix of humor and expertise, Gary and Martin aim to demystify a crucial part of the internet's infrastructure and remind listeners of the layered complexity that makes modern web experiences possible.
Resources:
Episode transcript →https://goo.gle/sotr091-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO #Http
Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes
Products Mentioned: Search Console - General
In this episode of Search Off the Record, Google's Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive events will offer in-depth sessions, practical workshops, and greater opportunities for networking within the Search community across the APAC region.
The team also offers a behind-the-scenes look at the complexities of planning international events, from budgeting and travel logistics to ensuring high-quality attendee experiences. They highlight plans for new locations including Budapest and South Africa, and outline how interested participants can apply. If you want to hear about the future of Google's Search community events and how to get involved, this episode is a must-watch.
Resources:
Episode transcript → https://goo.gle/sotr090-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience.
Resources:
Episode transcript → https://goo.gle/sotr089-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes Products Mentioned: Search Console - General
As 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with JavaScript.
Resources:
Episode transcript → https://goo.gle/sotr088-transcript
Encoding + Googlebot → https://goo.gle/4iZEKXO
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization.
Resources:
Episode transcript → https://goo.gle/sotr087-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speakers: Allan Scott, John Mueller, Martin Splitt
Products Mentioned: Search Console - General
In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting and converting users. Tune in for a discussion on common UX mistakes - like carousels - and how heatmaps can be a valuable tool for understanding user behavior and optimizing web pages for better engagement and conversion rates.
Resources:
Episode transcript → https://goo.gle/sotr086-transcript
Transcript in Japanese by Rio → https://goo.gle/3OOrWpx
Rio on X/Twitter → https://goo.gle/4eAOjJz
Rio on LinkedIn → https://goo.gle/3OnaHuY
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget?
In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the "why" behind user behavior.
Resources:
Episode transcript → https://goo.gle/sotr085-transcript
Nielsen Norman Group → https://goo.gle/3YI3xrq
List of UXR methods → https://goo.gle/40sI6Ma
Iva on LinkedIn → https://goo.gle/3A7Te6E
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
What does recursion, Weather Frog, and Momo the Magic Cat have in common?
In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to designing (and deploying) the experience and measuring success.
Resources:
Episode transcript → https://goo.gle/sotr084-transcript
Jessica Yu on LinkedIn → https://goo.gle/3BKgSq1
Momo's first appearance → https://goo.gle/3UbGgeC
Submitting an idea for the Google Doodle → https://goo.gle/3A04stC
AVIF is now supported by Google → https://goo.gle/3NrwhhK
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search.
Resources:
Episode transcript → https://goo.gle/sotr083
SRE handbook → https://goo.gle/3XSbVUF
David on LinkedIn → https://goo.gle/3XQKavR
Ben on LinkedIn → https://goo.gle/4ewAkEX
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction?
In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don't go as planned.
Resources:
Episode transcript → https://goo.gle/sotr082-transcript
John's initial LinkedIn Post → https://goo.gle/3XNOqfI
Erika Varangouli on LinkedIn → https://goo.gle/3ZukgiH
Erika on X → https://goo.gle/3XXGBUR
Do I Need an SEO? → https://goo.gle/4dabZUb
SEO Starter Guide → https://goo.gle/42alrmy
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year.
Resources:
Episode transcript → https://goo.gle/sotr081-transcript
Irina Tuduce on LinkedIn → https://goo.gle/3Xuiywf
Product structured data → https://goo.gle/4eaPJus
Feed spec in Merchant Center → https://goo.gle/3Tdl2MU
How to set up Merchant Center account → https://goo.gle/4gcSPjq
Merchant-level organization markup → https://goo.gle/47fvmd2
Schema.org community on GitHub → https://goo.gle/4e7A6E3
Variants in Google Search → https://goo.gle/4dU4BOc
Merchant Listings report in Search Console → https://goo.gle/47hlNuu
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community.
Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he'd like to see coming to the Search Console API.
Resources:
Episode transcript → https://goo.gle/sotr080-transcript
Mihai on X → https://goo.gle/4dUzL7I
Mihai's tools → https://goo.gle/4dW3yNj
Mihai's recap of the PE Summit → https://goo.gle/4cAKhQ4
Search Central Help Community → https://goo.gle/4dUzOAq
Intro to Search Console API → https://goo.gle/3AzkJ8P
In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently.
Resources: Episode transcript → https://goo.gle/sotr079-transcript Gary's post on LinkedIn → https://goo.gle/3YAT55q Crawling episode with Dave Smart → https://goo.gle/3WShUsf If-Modified-Since → https://goo.gle/3ywXvja About the IETF → https://goo.gle/3SGVVlo Robots Exclusion Protocol → https://goo.gle/4dgmBSg Proposal for new kind of chunked transfer → https://goo.gle/3AgMF1c
Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier.
Resources:
Episode transcript → https://goo.gle/sotr078-transcript
Docs for international and multilingual sites → https://goo.gle/3WtolAL
How x-default can help you → https://goo.gle/3Y8AdKB
Web Almanac hreflang usage in 2022 → https://goo.gle/4bKX2Hv
Hreflang tags generator by Aleyda Solis → https://goo.gle/4bVRVEI
Merkle Hreflang testing tool → https://goo.gle/3WaWbKj
Hreflang Builder → https://goo.gle/4cW8fGi
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites.
Resources:
Episode transcript → https://goo.gle/sotr077-transcript
JavaScript SEO basics → https://goo.gle/3W0XnjB
Fixing search-related JavaScript issues → https://goo.gle/3S2bMdY
Google I/O 2019 presentation → https://goo.gle/4bCdZ6M
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines.
Resources:
Episode transcript → https://goo.gle/sotr076-transcript
BERT paper → https://goo.gle/3XroKpe
E-E-A-T for site owners → https://goo.gle/4c5E0fQ
Search Quality Rater Guidelines → https://goo.gle/3z07OvN
Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0
Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX
Meet Data Scientists at Google → https://goo.gle/3xzZ67c
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners.
Resources:
Episode transcript → https://goo.gle/sotr075-transcript
Google Search Status Dashboard → https://goo.gle/3Vcs9pi
Lifecycle of an issue → https://goo.gle/3KsgjCe
SRE Playbook's chapter on troubleshooting → https://goo.gle/3V9NPCj
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller, Lizzi Sassman, Gary Illyes
Products Mentioned: Search Console - General
In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners.
Resources:
Episode transcript → https://goo.gle/sotr074-transcript
Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM
Good Signals SEO Office Hours announcements on LinkedIn → https://goo.gle/450vo7F
Jo Juliana Turnbull on LinkedIn → https://goo.gle/4bISYbP
Jo Juliana Turnbull on X → https://goo.gle/44V8xKF
Mike Chidzey on LinkedIn → https://goo.gle/4dSJg7Q
Submit a question for Google SEO Office hours → https://goo.gle/3K93A7A
Watch more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull
Products Mentioned: Search Console - General
“Content Decay” generally refers to the natural decline in relevance and effectiveness of online content over time due to various factors such as changing trends, evolving audience preferences, or changing search engine algorithms.
In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.
Resources:
Episode transcript → https://goo.gle/sotr073-transcript
Watch more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool.
Resources:
Episode transcript → https://goo.gle/sotr072-transcript
SEO Starter Guide → https://goo.gle/42alrmy
rel=prev/next isn't a signal → https://goo.gle/4aIWz8F
Managing Multi-Regional Sites → https://goo.gle/3J3u5e9
Bubble chart analysis → https://goo.gle/49q9VW8
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience.
Resources:
Episode transcript → https://goo.gle/sotr071-transcript
Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6
Page Experience & Google Search → https://goo.gle/49cEWgm
Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze
Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller, Lizzi Sassman, Rick Viscomi,
Products Mentioned: Search Off The Record,
In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way.
Resources:
Episode transcript → https://goo.gle/sotr070-transcript
Managing your crawl budget → https://goo.gle/3IzRZxl
Dave Smart on LinkedIn → https://goo.gle/3wPSuRA
Tame the Bots → https://goo.gle/4cfCQ1P
Search Central Help Forum → https://goo.gle/sc-forum
Indexing API docs → https://goo.gle/3v8yVU0
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: Gary Illyes, Lizzi Sassman
Products Mentioned: Search Off The Record
In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help.
Resources:
Episode transcript → https://goo.gle/sotr069-transcript
Search Central help community → https://goo.gle/3sViTv3
Product Expert program → https://goo.gle/3SL6jrI
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller; Lizzi Sassman;
Products Mentioned: Search Off The Record;
The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea.
Resources:
Episode transcript → https://goo.gle/sotr068-transcript
SEO Starter Guide → https://goo.gle/42alrmy
SEO Starter Guide: What’s all the drama? → https://goo.gle/4b6ZLMq
Let’s pick a domain name → https://goo.gle/3tezc6t
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller; Gary Illyes; Lizzi Sassman;,
Products Mentioned: Search Console;,
In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO.
Resources: Episode transcript → https://goo.gle/sotr067-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → https://goo.gle/sotr066-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine itself! Resources: Episode transcript → https://goo.gle/sotr065-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the quality of the page and site plays a role in crawling and indexing, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! Resources: Episode transcript → https://goo.gle/sotr064-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
The Google Search algorithm has been updated and panic quickly sets in. In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world. From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more!
Resources:
Episode transcript → https://goo.gle/sotr063-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
A top-level domain (TLD) is the last part of a domain name, after the dot, and identifies the type of organization the domain belongs to, or the country the domain is targeting. Some examples include .com, .org, .ai, .ch, .xyz. In this episode of Search, John, Gary, and Martin help you choose the best top-level domain for you and your website, including price, popularity, and if a custom one makes a difference in search engines. They also touch upon second-level domains, dashes, keywords, their effect on SEO, and more!
Resources:
Episode transcript → https://goo.gle/sotr062-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Martin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not indexed.
Resources:
Episode transcript → https://goo.gle/sotr061-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes show the same as 404s in Search Console? Is it treated differently in the backend? Find out that, and more from how the Search team would rebuild a search engine differently from Google’s to what the team has learned from the billions of search queries it’s received over the years.
Resources: Episode transcript → https://goo.gle/sotr060-transcript Check out the Google Search Centra YouTube channel → https://goo.gle/43lCh1h
Check out the Google Search Central blog → https://goo.gle/3CJW3sH
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you’re a seasoned website owner and want to stage a new feature. How can you prevent a staging site from becoming indexed? Who are the people having the problem with the staging servers? What is the difference between a site launch and migration? Listen to this podcast episode to find out!
Resources:
Episode transcript → https://goo.gle/sotr059-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, why people have strong emotions towards JavaScript, what they like and dislike about the controversial programming language, and more! Has Javascript improved? Is there such a thing as modern JavaScript? Is it possible WebAssembly could replace TypeScript? Listen to find out!
Transcript →
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #JavaScript
On this episode of Search Off the Record, guest Edu Pereda, Engineer at Google joins Martin Splitt and Gary Illyes to chat about Search Open Sourcing projects. Open source is a source code made available for the public to modify and distribute. Learn about the Search open source library projects, requirements in mind when creating open source libraries, why not every library can be open source, and more in this podcast episode!
Resources:
Episode transcript →https://goo.gle/sotr057-transcript Find us on Twitter → https://goo.gle/3JgUSEB Edu Pereda on Twitter → https://goo.gle/3ZntryE
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #Opensource
With the right resources, site moves or domain changes don’t have to be as hard as we once remember. In this episode of Search Off the Record, join Lizzi, Gary, and John for a chat about site moves. Learn about the different types of site moves, common issues, and how to move your site without harming search ranking results. Find out how site moves affect users and Search, how there could be a drop in traffic, and more.
Episode transcript → https://goo.gle/sotr056-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document. Learn the differences between product and doc issues, not being able to remove content from a website you don't own, and more!
Resources:
Episode transcript → https://goo.gle/sotr053-transcript
Search Console Help Center → https://goo.gle/3k34NU5
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more!
Resources:
Episode transcript → https://goo.gle/sotr055-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents.
Resources:
Episode transcript → https://goo.gle/sotr054-transcript
Status Dashboard → https://goo.gle/3Wt80KL
How To Use the Dashboard → https://goo.gle/3HvwHls
Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
| In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out! Resources: Episode transcript → Jennifer on Twitter → https://goo.gle/3OKwNad Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad The SEM Post → https://goo.gle/3UjqMm9 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast |
| Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop. Resources: Episode transcript → https://goo.gle/sotr052-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast |
| Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more! Resources: Episode transcript → https://goo.gle/sotr050-transcript brightonSEO website → https://goo.gle/3TVlfm0 Mryiams Jessier’s website → https://goo.gle/3W6iUGU Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast |
Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they’ve implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding.
Episode transcript → http://goo.gle/sor049-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
| Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility. Resources: Episode transcript → https://goo.gle/sotr048-transcript Google images best practices → https://goo.gle/3CAevUD SEO for Google Images | Search Central Lightning Talks → https://goo.gle/3e76PQo Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast |
| In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more! Resources:Episode transcript → https://goo.gle/sotr047-transcript Our very first blog post, authored by Vanessa Fox → https://goo.gle/3qEM6WM URL Structure guidelines → https://goo.gle/3U3T8BU SEO Compendium → https://goo.gle/3C0RsCn Keylime Toolbox → https://goo.gle/3xIipIn Vanessa Fox on twitter → https://goo.gle/3xJmOLa Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast |
| Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files. Resources: PDFs in Google search results → https://goo.gle/3RZ16dV Episode transcript → https://goo.gle/sotr046-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast |
Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO and Google Search, all while having fun and mischief with our hosts from the Search Relations team from Google: Gary Illyes, Lizzi Sassman, John Mueller, and Martin Splitt.
Watch the Search Off the Record podcast trailer on YouTube → https://goo.gle/3RmjuNe
Listen to Search Off the Record on YouTube → https://goo.gle/3PShrA2
Listen to Search Off the Record on Libsyn → https://goo.gle/3am6jMx
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
There is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not sure what consumes and wastes your crawl budget? Learn when you should and shouldn’t be worried about your crawl budget. This episode covers misconceptions and frequently asked questions concerning crawl budget.
Episode transcript →
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
| In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first time to assessing contrast ratio and cognitive accessibility. Listen to this podcast to learn about assisted technology tools like screen readers and more! Resources: Episode transcript → https://goo.gle/sotr044-Transcript Google Accessibility → https://goo.gle/3A5C6LG Danny Farra on LinkedIn → https://goo.gle/3A6OJX6 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. |
In this episode of Search Off the Record, Lizzi Sassman, John Mueller, and Gary Illyes have an insightful conversation around how removals work in Google Search. Specifically, they chat about how Google Search operates when removals are in the mix. How does crawling, indexing, and blocking work in the backend? What really happens at each of these stages when it comes to removals? Listen to this podcast to get a behind-the-scenes look at Google Search
Resources:
Check out our episode about blocking → https://goo.gle/3P1UWYq
Control what you share with Google → https://goo.gle/3oUyoym
In-depth guide to how Google Search works → https://goo.gle/3bx2CV2
Episode transcript → https://goo.gle/sotr043-Transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even talk about website development, and the origin story behind RustyBrick - a web construction firm specializing in website development, web page design, SEO optimization, and more!
Check out and subscribe to Barry Schwartz’s YouTube channel → https://goo.gle/3z3FCWw
Episode transcript → https://goo.gle/sotr042-Transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in crawling and indexing? What other practices can you employ to remove unwanted content from Google Search? Listen to this podcast to discover some useful Search tips and tricks when it comes to barring content.
Episode transcript →
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in crawling and indexing? What other practices can you employ to remove unwanted content from Google Search? Listen to this podcast to discover some useful Search tips and tricks when it comes to barring content.
Episode transcript → https://goo.gle/sotr041-Transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO.
Episode transcript →
Let’s talk Core Web Vitals video → https://goo.gle/3xyX0k9
Let’s talk Core Web Vitals podcast → https://goo.gle/3xWcQGJ
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even talk about data’s relation to SEO. How can data improve your SEO? Moreover, they explore common issues with data: bias, misrepresentation, and correlation vs. causation. Listen to this episode to see where the worlds of data and SEO overlap.
Episode transcript → https://goo.gle/sotr039-Transcript
Michelle Robbins on Twitter → https://goo.gle/3Nd8jVE
Michelle Robbins on LinkedIn → https://goo.gle/3PWnpAM
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and fondly recollect their experiences with older versions of the web. They ponder what people think Web 3.0 is and what it might become. Is it decentralized? Is it crypto? Both or none of that?
Episode transcript → https://goo.gle/sotr038-Transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to discuss all things sitemaps. How do they help with website SEO? What is the future of sitemaps? Listen to this episode to find out!
Episode transcript → https://goo.gle/sotr037-Transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to those just starting out. Listen to this episode to gain valuable insight into the SEO world, and SEO in Japan!
Episode transcript → https://goo.gle/sotr036-Transcript
Follow Kenichi on Twitter → https://goo.gle/3Li7BoX
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
| In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you’re wanting to know the in’s and out’s of structured data, this episode is for you. Episode transcript → https://goo.gle/sotr035-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. fullname: Lizzi Sassman, Martin Splitt; |
| You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it's such an interesting subject. Remove a page hosted on your site from Google → https://goo.gle/3JxlGhJ Get videos on Google with schema markup → https://goo.gle/3JwayBn Episode transcript → https://goo.gle/sotr034-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. |
| Let’s talk about the fascinating and surprising ways search engines index video content. In this podcast, Gary Illyes and Lizzi Sassman chat with Danielle Marshak - Product Manager for Search - about how images, structured data, content protections, and more influence the way search engines surface content. Learn some best practices for surfacing your videos in search! Episode transcript → https://goo.gle/sotr033-Transcript Video indexing best practices → https://goo.gle/3vFuAWg Google's Artificial Brain Learns to Find Cat Videos blog post → https://goo.gle/3Moy4T2 Try out Muffin Films → https://goo.gle/3CdodKZ Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. |
| Is there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to becoming a professional SEO, and what tips she would give to those who are starting out. Listen to this podcast to gain insight into what it takes to become a professional SEO. Episode transcript → https://goo.gle/sotr032-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. |
Making a website is no easy task, but what if your search engine had guidelines and best practices in place to help you build a better website? Search Advocates Gary Illyes, Martin Splitt, and John Mueller continue their conversation about Steve - their theoretical search engine. From HTML validations to image alt text, they discuss guidelines and practices that affect ranking for your website on this search engine. Episode transcript → https://goo.gle/sotr031-transcript
Episode 17 → https://goo.gle/3uoiVup
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
| In this episode, John, Martin, and Gary discuss what is in store for 2022. They talk about voice search, if there is a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more! Episode transcript → https://goo.gle/sotr030-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. |
| In this episode, John, Martin, and Gary wrap up 2021 by reflecting on updates, debates, and events. They discuss the status of JavaScript and Search, bridging the gap between SEOs and developers, core updates, and much more! Episode transcript → https://goo.gle/sotr029-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. |
In this episode of Search Off the Record, Gary, Lizzi, and Martin from the Google Search team are joined by special guest David Price, a Product Counsel for Google. They discuss human initiated crawl requests vs. bot initiated crawl requests, the robots.txt file, and more!
Episode transcript → https://goo.gle/sotr028-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John and Martin are joined by guest stars Zineb Ait Bahajji and Bruno Cartoni from Google to talk all about inclusive language. The group discusses principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!
United Nation - Gender-inclusive language (available in English, French, Spanish, Russian, Arabic, Chinese) → https://goo.gle/3DsRws4
Inclusive Language (Wikipedia) → https://goo.gle/3ouqZpX
European Institute for Gender Equality → https://goo.gle/3Dsxrlx
A guide to inclusive language in the workplace → https://goo.gle/3Eyozw1
Google Developer Documentation Style Guide → https://goo.gle/3lIdLUR
Episode transcript → https://goo.gle/sotr027-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
| In this episode, John, Martin, and Gary discuss the future of SEO. They talk about the changes they’ve seen in the past decade and anticipate what’s next for SEO. Find out if HTML knowledge will be necessary in the future, if SEO will still be relevant, and more! Episode transcript → https://goo.gle/sotr026-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. |
John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a web page, page experience ranking for larger and smaller companies, and more!
Episode transcript → https://goo.gle/sotr025-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
| In this episode, Martin and Gary discuss JavaScript in great detail. They talk about the origins of JavaScript, how it compares to Java applet, modern replacements, and all the problems that go along with this programming language. Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr024-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. |
| In this very special episode, John, Gary, and Lizzi are joined by a guest star Michael Wyszomierski (tech writer for internal apps). Through some dramatic readings they bring the SEO Starter Guide to life and discuss robots.txt, the mobile-friendly test, writing for users, and more. SEO Starter Guide → https://goo.gle/36ZamsL Episode transcript → https://goo.gle/sotr023-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. |
John, Martin, and Gary are joined by special guest Aurora Morales from the Trust & Safety Policy Transparency team. They talk about website monetization, publisher policies, how Google runs search experiments and more!
Policy Change logs
AdSense → https://goo.gle/3zkup0S
AdMob → https://goo.gle/3eCMNdF
Ad Manager → https://goo.gle/2V27Qzd
https://g.co/legal
Publisher webinars → https://goo.gle/3eAFhQk
Sustainable Monetized Websites → https://goo.gle/smw
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr022-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary celebrate recording over 20 episodes of the podcast reminiscing about great cheese and guests they want to have on the show. They then dive into how Web Workers work, their dream Swiss German programming language, how different result types are bundled together, and more!
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr021-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary are joined by special guest Duy Nguyen from the Search Quality team. They discuss tackling web spam, responding to manual actions, preventing hacks, ranking, and more.
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr020-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary discuss this year’s Google I/O and whether its website followed SEO best practices, upcoming events, and, of course, JavaScript. Gary also deep dives into Google’s search engine information retrieval process and why, when searching for a car, you don’t get results for pineapple pizza.
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → http://goo.gle/sotr019-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary are joined by special guest Daniel Waisberg. Daniel talks about the new Search Console Regex feature and how Search Console feature requests are prioritized in general. They also discuss converting a blog to a static site, JavaScript generated content, and serving. Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → http://goo.gle/sotr018-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary discuss Core Web Vitals and start a hypothetical search engine (Steve) to figure out how they would approach speed as a ranking signal and why. Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr017-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary dive into how serving works, discuss the Search Central Live debugging session, and the surprising complexity of internationalization and hreflang. Have a listen!
Synonyms talk → https://goo.gle/2PZA6js
Search Central Live → https://goo.gle/3dBm1B8
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → http://goo.gle/sotr016-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
This episode is a recording of the Q&A section of the Search Central LIVE event which took place on Feb 24th, 2021. John, Martin, and Gary answer questions about launching a new site for a local business, algorithm changes, dynamic rendering, AMP, PWAs, title tag length, and more.
We apologize for the subpar quality of one of the tracks recorded live.
Search Central LIVE → http://goo.gle/SearchCentralLIVE
Episode transcript → https://goo.gle/sotr015-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Gary, Martin, and special guest Mariya, Product Manager on the Search team, discuss Google’s free WordPress plugin Site Kit, the Swiss army knife of Google products that puts the most relevant of Google’s tools directly in your WordPress admin dashboard. They also dive into web components, indexing shards (or sharks?!), and posting lists. Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → http://goo.gle/sotr014-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Gary, and special guests from the Search Relations team Cherry and Lizzi, discuss all the steps and decisions involved in launching the new Google Search Central site and brand. Have a listen to learn how the idea came about, how the website was migrated, how the team approached SEO for the new site, and much more!
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr013-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, Gary, and special guest Cherry Prommawin, Search Advocate based in Singapore, discuss Google Search in the Asia-Pacific region as well as the complexities of index selection for language types and locations. Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr012-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In our very last podcast episode...for 2020, John, Martin, and Gary reflect on the year and how it’s impacted events and community interaction, they share holiday plans, and discuss the new Search Central site. They even touch on some SearchRel plans for 2021 and Gary gives an update on his blog! Curious to learn more? Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → http://goo.gle/sotr011-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Pascal Birchler, Developer Programs Engineer at Google, deep dive into Web Stories and indexing of AMP and images. They also discuss launching new Search and Search Console features and the recent sheep ‘launch’. Curious to learn more? Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr010-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Lizzi Harvey, technical writer, deep dive into how technical Search content is written and published at Google, give an update on the planned Virtual Conference, and discuss dupe detection and canonicalization. Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Transcript → https://goo.gle/sotr009-transcription
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary, Martin, and John draw (un)expected connections between rendering, signal collection in indexing, and SEOs & developers (not) working together. They also reflect back on the Virtual Webmaster Unconference. Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Transcript for this episode → http://goo.gle/sotr008-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. Gary spills the beans on Caffeine (Google’s indexing system), John wonders about GIF SEO and its future as well recommendations about SEO to people with no experience with SEO, and Martin talks about virtual conferences the team is planning. Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Transcript for this episode → https://goo.gle/sotr007-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, and Gary discuss the different types of rendering, they deep dive into the details of Google’s Honest Results Policy, and reveal how the association between John & ‘cheese’ came about. Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Transcript for this episode → http://goo.gle/sotr006-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this SEO summer themed episode, John, Martin, and Gary discuss two waves of indexing, the sandbox and honeymoon periods, crawl budget, and more. Have a listen!
Google Search developer site → https://goo.gle/35HtREZ
Transcript for this episode → https://search-off-the-record.libsyn.com/transcription-for-seo-summer-index-waves-sandboxes-and-more
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary gives an update on his new website, and John, Martin, and Gary discuss how they started at Google. In the second part of the episode, the team deep dives into indexing comments and Martin goes over client-side vs server-side JavaScript.
Google Search developer site → https://goo.gle/35HtREZ
Transcript for this episode → https://goo.gle/sotr004-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode, John, Gary, and Martin take a little more than 12 minutes to discuss how to think about ranking in Search, and they also deliver their feedback on submitting feedback :), give tips on rendering SEO (JavaScript files bundling and splitting), and share their experience with recording videos at home.
Google Search developer site → https://goo.gle/35HtREZ
Transcript for this episode → https://goo.gle/sotr003-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, John, Gary, and Martin discuss: Survey on COVID-19’s impact on SEOs work, SEO online events during COVID-19, Search outages - external communication and recent search outages and John’s hair outage :).
Google Search developer site → https://goo.gle/35HtREZ
Transcript for this episode → https://goo.gle/2NTcRn7
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, John, Gary, and Martin discuss the lack of pop filters, dive into the recent Twitter discussion about nofollow, explain the new Core Web Vitals, and share their COVID-19 working-from-home experience.
Google Search developer site → https://goo.gle/35HtREZ
John Mueller, Martin Splitt, and Gary Illyes kick off the new Google Webmasters podcast series which takes you behind the scenes of Google Search: Search Off the Record! Have a listen to the trailer to find out what exactly they are planning to talk about on this podcast, how the podcast name came about, and what Martin would choose as his user agent :)!
Google Search developer site → https://goo.gle/35HtREZ