The Message Marketing Pod: Recent Episodes
Melotti Media Copywriting and Message Marketing Bureau
Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general.
(This podcast was formally known as "The Copywriting Pod" - but we have evolved the content to be much more than Copywriting! Hence the name change!).
You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!
Confused about how content, advertising, digital marketing and social media all fit together?
Join Christopher Melotti and Jeremy Yang from Digital Goliath as they break down the modern marketing world in a simple, practical way – helping businesses better understand what works, what's changing and how all the pieces connect.
Listen now for practical insights you can apply to your business.
What does a corporate identity actually do for your business?
Join Christopher Melotti, Kristin Hancock from Font & Swatch and Darlene Mattiske-Wood from Australian Military Bank as they explore the real applications and benefits of a strong corporate identity – beyond logos and colours.
Discover how it drives clarity, aligns teams, strengthens marketing and builds trust.
What happens when leaders burn out, and alignment begins to fracture?
Join Christopher Melotti, Kristin Hancock from Font & Swatch and Darlene Mattiske-Wood from Australian Military Bank as they explore how leadership fatigue impacts staff sentiment, brand clarity and organisational cohesion.
From hybrid workforces to shifting structures, discover how fragmented direction creates tension – and what it takes to restore purpose, trust and alignment across your organisation.
What happens when a team truly defines who they are? And what's at risk when they don't?
Join Christopher Melotti, Kristin Hancock from Font & Swatch and Darlene Mattiske-Wood from Australian Military Bank as they explore the real impact of corporate identity, cultural alignment and shared values.
Discover the practical benefits of defining your organisation's essence – and what happens when you don't.
Corporate identity isn't just a logo – it's the foundation of how an organisation operates and communicates.
Join Christopher Melotti, Kristin Hancock from Font & Swatch and Darlene Mattiske-Wood from Australian Military Bank as they explore corporate identity, organisational alignment and cultural unification.
Discover why this topic is gaining momentum across enterprises, governments and growing businesses – and why aligning brand, people and purpose has never been more important.
Creating content today isn't just about ranking on Google – it's about humans, search engines and AI (like ChatGPT and Gemini).
In this episode, Chris shares a clear 5-step process to optimise your content for human readers, SEO and AEO, so it performs better, ranks higher and actually converts.
This is ideal for anyone who wants smarter, future-ready content.
Struggling to get your content noticed? In this episode, Chris explores the three key audiences your content marketing must optimise for.
Learn how to reach the right people, keep them engaged and drive real results – without overcomplicating your strategy.
Tune in and make every piece of content count!
Online search is evolving fast – and AI is reshaping how we find and use information.
In this episode, Chris explores The Future of Online Search with AI, unpacking how AI and humans are redefining their roles online, how search behaviour is changing and what this means for brands, marketers and content creators.
A practical, easy-to-follow discussion on what's shifting – and how to stay ahead.
Spring is in the air – bringing colour, energy and fresh ideas!
In this episode, Chris shares how to bring that same vibrancy into your September content strategy.
Listen as he walks you through 9 key questions to spark creativity, boost engagement and build lasting connections, helping your marketing bloom this season.
Knock, knock. Who’s there? Ad. Ad who? Add some humour to your marketing strategy this August!
In this episode, Chris explores why a little wit can go a long way in boosting engagement and building stronger connections with your audience. You’ll get practical tips, fun examples and easy ways to weave humour into your content without losing professionalism.
If you’re ready to make your marketing more memorable (and more fun), this one’s for you.
Feeling like your content marketing could use a boost?
In this episode, Chris shares simple but powerful ways to refresh your strategy, sharpen your messaging, and create campaigns that truly land with your audience.
Plus, you’ll get creative July content ideas and practical tips you can put into action right away to keep your marketing momentum strong
Cybersecurity isn’t just about protection – it’s a crucial investment in your marketing and sales success.
Join Christopher Melotti and Mark Casey from Pegasus Technology as they delve into how cybersecurity safeguards customer trust, protects valuable data and supports seamless marketing strategies. Discover why prioritising cybersecurity is essential for businesses operating in today’s digital-first world.
If your focus is on sales and marketing, this episode is a must-listen!
Is your marketing strategy EOFY-ready?
June is the perfect time to refresh your content – with winter starting, holidays around the corner and the EOFY fast approaching.
It’s your chance to wrap up FY25 strong and step into FY26 with confidence.
In this podcast episode, we’re sharing practical content marketing tips to help you make the most of this season.
Tune in now and get EOFY-ready!
Take your content marketing to the next level this May!
In this episode, Chris covers everything from leveraging seasonal holidays and wrapping up the financial year to building stronger connections with your audience as the weather cools down.
Tune in for a practical content marketing checklist designed to boost engagement and drive sales all month long.
AI Search, SEO and Generative Results are evolving fast!
Every month brings new changes in AI-driven search and SEO. Join Christopher Melotti and Shawn Powrie from Hedgehog Digital Marketing as they unpack what’s happening, why it matters and how you can keep up.
This episode simplifies the noise around AI and delivers insights you can actually apply in your marketing.
Content Marketing a Waste of Time? April Fools!
Content marketing is actually one of the most powerful strategies for attracting, engaging and converting your ideal customers. But to achieve real success, you need a clear and strategic approach.
In this episode, Chris shares five expert tips to help you refine your content marketing strategy, strengthen your brand and drive meaningful results.
Australia’s cybersecurity industry is booming – but with fierce competition, not every business will come out on top.
So, how can you ensure yours is among the winners?
In this episode, Chris breaks down insights from The Ultimate Guide to Branding and Digital Marketing for the Australian Cybersecurity Industry, covering the essential strategies to help your business stand out, build trust and gain a competitive edge.
Struggling with content ideas for March?
With International Women's Day, Harmony Week and other key events, now is the perfect time to elevate your brand before the school holidays.
In this episode, Chris shares fresh inspiration to help you make the most of the month.
Stuck for February content marketing ideas? Don’t worry – we’ve got 10 love-infused inspirations to spark your creativity!
In this episode, Chris shares fresh ideas to help you spice up your social media, craft engaging blog posts and connect with your audience in a meaningful way. Whether you’re embracing the season of love or just need a creative boost, these tips will keep your content flowing.
Tune in now and make your February marketing shine!
Have you set your business New Year’s resolution yet? If not, here’s a powerful one: kickstart the year with a strategic content marketing plan that delivers real results!
In this episode, Chris will share practical tips to help you boost engagement, strengthen your brand and drive business growth.
Start strong with a content strategy that works – tune in now!
Christmas is right around the corner!
With all the holiday parties and year-end excitement, it’s easy to forget about your December content marketing – but this is a golden opportunity for businesses to shine!
In this episode, Christopher Melotti shares 7 simple yet effective ideas to help you make the most of the festive season, engage your audience and finish the year on a high.
Tune in now and make your December marketing count.
Passion is what turns good marketing into great marketing!
Join Christopher Melotti and Roy Kowarski from Out There Branding as they explore how passion drives creativity, builds stronger customer connections and sets brands apart. They’ll share insights, real-world examples and practical tips on using passion as a powerful tool in marketing.
Tune in for an inspiring and insightful conversation!
Is your business ready for what’s coming in 2025? The Australian commercial landscape is shifting – fast.
In this episode, Chris shares his 14 key marketing trend predictions for 2025, drawn from 20 years of experience, industry insights and conversations with top professionals.
Tune in to stay ahead and thrive in the year to come.
Is your brand keeping up with the fast-paced world of digital marketing? It's exhausting!
Join Christopher Melotti and Simon Gould from Sydney Digital Marketing Agency as they have a no-nonsense discussion and frank conversation about the latest trends, challenges and strategies shaping everything today.
In this episode, they even discuss very practical ways businesses can adapt, the tools that make a difference and how to genuinely connect with customers in a digital-first world.
Did you know that embracing diversity can make your marketing more powerful and effective?
Join Christopher Melotti and Lisa Cox, a dedicated disability advocate with over 20 years of experience in transforming societal perceptions of disability, as they discuss the importance of diversity advocacy in marketing.
In this episode, they explore how diverse voices and perspectives can help brands connect more effectively with their audiences.
Are you truly aware of how others perceive you?
Join Christopher Melotti and Max Stephens from Max Stephens Coaching as they discuss the essential role of self-awareness in strengthening your personal brand.
Discover how being more self-aware can lead to a more authentic brand that resonates with others, helping you connect and stand out in both your personal and professional life!
Finding the right marketing agency partner can feel overwhelming, but it doesn’t have to be.
Join Christopher Melotti and Bez Black from Bez Media as they share practical advice on choosing the perfect agency for your business.
Whether you’re just starting out or looking to switch agencies, this episode is packed with insights to help you make the best choice for your brand!
When your customers are asked what brands they love, do they say yours?
In this episode, Chris shares the secrets behind the branding strategy that will help you answer this question with a resounding YES!
Tune in to learn how to elevate your brand and connect with your audience like never before!
Struggling to keep up with the rapid pace of tech and business growth? You’re not alone!
Tune in as Chris shares his Complete Guide to Crafting an Effective Brand Messaging Strategy for powerful corporate communications.
Learn how to harness social media, machine learning and AI to create a message that truly resonates with your audience and distinguishes your brand in today’s fast-evolving market!
How can your finance brand stand out in a crowded, ever-changing market?
In this episode, Chris dives into 5 key marketing trends shaping the Australian finance industry.
From digital innovations to tightening regulations, learn how to stay ahead and continue delivering value to your customers.
Tune in and discover how to adapt and thrive!
Looking to gain a competitive edge in finance? Strong branding is the key!
Capable of building trust, clarity, differentiation, compliance, and corporate social responsibility, a robust branding strategy is essential in today’s competitive financial landscape.
Listen to this episode to find out how you can get started.
Networking isn't just a buzzword—it's essential for marketing success!
Join Christopher Melotti and Raj Narayan from Emajin Golf as they explore how building genuine connections can elevate your marketing strategies.
Discover how effective networking can open doors, drive growth and elevate your brand.
Cyber security is booming, but why are so many businesses still neglecting it?
In this episode, Chris explores why a robust cyber security brand is essential for standing out in a rapidly growing industry.
Discover five key strategies to elevate your brand and make security a top priority for your clients.
Education is evolving fast!
From online learning to a stronger focus on mental health, sustainability, personalisation and mobile-first strategies, these trends are reshaping how institutions attract and engage students.
Tune in as Chris breaks down these key marketing shifts and discusses how you can stay ahead in this rapidly changing landscape.
What’s the secret to improving your business results?
Join Christopher Melotti and Michael Haynes from Listen Innovate Grow as they explore the concept of a Go-to-Market Strategy.
Whether you're a business owner or a decision-maker, this episode will guide you through the essential components needed to boost your results and drive growth.
Tune in for actionable insights and expert advice on crafting a winning marketing strategy!
Is your educational institution struggling to stand out in a crowded market?
With students holding all the power in today’s education landscape, strong branding is essential for attracting top talent and retaining quality staff.
Discover the 5 key reasons why a robust brand strategy is crucial for your institution’s success—from enhancing your online presence to building valuable partnerships.
Are you ready to re-align your teams for improved productivity and enhanced purpose?
It all starts with Corporate Identity Development Services.
Join Chris as he delves into this transformative service and its impact on your organisation.
Are you curious about what makes a business leader resilient?
Tune in as Christopher Melotti shares his personal journey with Pjero Mardesic. Discover how his collective experiences shaped his unique approach to change management, working with people and balancing his personal and professional lives.
This episode is filled with inspiring stories and practical tips.
In business, purpose is everything!
But how can you become a purpose-driven organisation? It all begins with developing and defining your unique Corporate Identity.
Join Chris as he takes a deep dive into corporate identity, exploring what it is, why you need it and how it can help your organisation soar to new heights WITH PURPOSE.
Are you struggling to cut through the 'market noise'?
Your customers overwhelmed!
This makes standing out almost impossible.
However, great news!
Listen to this episode where Chris shares the 5 ways to break through your customers’ digital fatigue so you can be the one they crave, not just the one they see.
Wondering where to invest your marketing budget for maximum ROI?
Join Chris and Stephen Kee from SME Digital as they dive into insightful discussions and practical tips on optimising your marketing spend.
Gain practical advice and expert tips that will empower you to make informed decisions and drive business growth effectively.
Ever wondered how top brands nail their messaging?
Join Chris and William from William Eisenhuth LinkedIn Ghostwriting as they share powerful strategies for brand messaging development in business.
Discover how to resonate with your audience and build a brand voice that stands out.
Tune in for expert tips on creating impactful narratives and enhancing your brand's identity.
"Brand communications and marketing messaging mustn't be underestimated."
Why?
Join Christopher Melotti and Melissa Donnelly from Affinity Communications as they explore how effective communication can transcend transactional interactions.
Tune in as they share practical insights and strategies to move your brand beyond the mere shallowness of price by fostering authentic connections with your audience.
Discover the secret to connecting with purpose through Authentic Marketing!
Join Chris and William from William Eisenhuth LinkedIn Ghostwriting as they reveal effective strategies for connecting authentically with your audience through purpose-driven marketing.
Tune in for expert advice and practical insights that will elevate your marketing impact!
How are Australian businesses navigating spending in tough times?
Listen to this podcast where Chris and William from William Eisenhuth LinkedIn Ghostwriting share insights on the impact of business spending during an economic slowdown.
Discover the strategic decisions shaping the future of the Australian market.
Discover the secrets to standing out in a crowded world!
Tune in to Christopher Melotti and Claire Styles from C Legal & Co as they unravel the art of creating a vibrant personal brand.
From crafting your unique story to leveraging social media, they'll guide you through practical steps to build a brand that truly reflects YOU.
Don't miss this insightful episode packed with actionable tips and real-world examples!
Are you a doctor, pharmaceutical rep or healthcare professional who is looking for new ways to connect with your patients?
You’re not alone – the entire medical industry is looking for new ways to present their practice to health-conscious Australians.
Listen to this podcast episode where Chris shares 7 medical marketing trends to watch out for in the Australian healthcare space and offers some tips on connecting with your patients.
Who doesn't want to be the best in the business? We all do, right?!
Whether you're aiming to be recognised by your peers, provide social proof for your customers, or get recognition for a job well done, awards can get you there.
But success in this competitive space has its challenges.
Listen to this podcast episode where Chris can help you avoid the 8 most common award submission mistakes to help you reach the top!
How do you make EVERY marketing dollar count?
Tune in as Christopher Melotti and Christine Day from Results 2Day as they share strategic insights to maximise your ROI. From targeting the right audience to crafting compelling messages, this podcast equips you with actionable tips to amplify your marketing efforts.
Whether you're a seasoned marketer or new to the game, join us for expert advice on getting the most out of your marketing budget.
Tired of the business world's mediocrity dragging you down? It's time to transcend mediocrity and unlock your true potential in the world of business!
Join Christopher Melotti and Lucy Bingle from Lucy Bingle | LinkedIn Marketing Experts, as they dissect the everyday struggles and hurdles of entrepreneurship. From navigating fierce competition to overcoming the fear of failure, they uncover the secrets to breaking free from the status quo.
Tune in for practical advice and inspiration to elevate your game and conquer adversity.
In an ocean of competition, what makes a brand stand out?
A clear, concise and relatable brand identity!
Every business has a unique identity hidden beneath the surface and it’s time to let that shine. The best way to do that is by developing Core Brand Messaging.
So, are you ready to define your brand? Find out in this podcast how Core Brand Messaging Guidelines can do just that.
Did AI kill copywriting?
Our fearless answer: it’s the complete opposite! Wait – hear us out.
AI has actually given human copywriters a new role and breathed new life into copywriting and content marketing today.
How? Listen to this podcast episode where Chris explains the role of human copywriters in the AI era.
Are you looking to level up your marketing strategy, no matter your business size or industry?
Join Christopher Melotti and Matthew Forzan from Yoghurt Digital, as they unravel the mysteries of leveraging marketing and creative agencies for maximum impact. They will also delve into the complexities of marketing fragmentation and learn how to make the most of your resources.
Tune in for insights that will revolutionise your approach to marketing!
In challenging economic situations, it's tempting to tighten the belt and cut marketing budgets.
However, in today's fiercely competitive business world, pausing your marketing is no longer a viable choice.
Marketing plays a pivotal role in ensuring your brand remains seen, heard and trusted by the right people, especially during recession or periods of market uncertainties.
Listen to Chris podcast episode where Chris uncover the 5 compelling reasons why you should never slash your marketing in an economic pinch.
The average person encounters thousands of ads every day – and most will either be skipped or ignored.
Admit it, you probably do it too!
So, as a company, how can you make sure that your advertising campaigns work? How can you earn (and hold) your customers’ limited attention?
The answer: compelling advertising messaging that captivates your audience and sets your brand apart.
Listen to this podcast episode where Chris shares 7 expert tips on messaging and communications strategy in advertising to learn how.
Are you struggling to figure out which social media platforms are best for your business? You're not alone!
In this podcast, we're here to simplify things for you.
Join Christopher Melotti, Amanda Beale from Pencil Box Marketing, and Tom Secuya from The Purpose Group as they delve deep into the world of social media marketing, exploring which platforms best suit different brands and industries.
Tune in to gain practical tips and actionable advice that will transform your social media presence from overwhelming to outstanding
Every marketing expert will tell you… “it’s all about content!”
Content. Content. Content.
But how can you make the most of your content marketing for your medium-sized business?
Discover 5 key content marketing ideas in this podcast!
Ever wondered why some websites shine while others fade into obscurity?
Join Christopher Melotti and Irwin Hau from ConversionCow as they explore the three essential elements every website needs to perfect.
Whether you're a seasoned web designer looking to refine your skills or a business owner eager to elevate your online presence, this podcast is your ultimate guide to unlocking the full potential of your website.
Tune in and learn how to create a website that not only looks great but also drives results!
AI is revolutionising the marketing landscape, but there are lingering concerns about its ability to produce high-quality, contextually relevant and emotionally intelligent marketing content.
So, how can you harness AI's potential to craft compelling, engaging and effective marketing content that truly resonates with your target audience?
Discover the secret to creating humanised content with ChatGPT and human intervention that captivates your audience while optimising efficiency.
How do businesses excel in content strategies and marketing?
Join Christopher Melotti and Tommy Murphy from A1 Connect as they delve into their industry journeys.
In this engaging podcast episode, they share their business histories, offering insights into what propelled them to their current positions.
Tune in to gain the knowledge and inspiration needed to thrive in the competitive world of marketing.
Rising inflation. Interest rates. Recessions.
These are all critical wake-up calls for every business.
But what do they really mean for YOUR business and YOUR customers? Do you have the strategies in place to protect yourself from economic shifts and fluctuations?
In this podcast episode, Chris will share how you can rise above inflation challenges with proactive marketing strategies.
Have you ever found yourself struggling to express your thoughts clearly, voice your vision or connect with others effectively?
In this podcast episode, Christopher Meloti and Arabella Macpherson from Resonate Communications share invaluable tips and strategies on how to strengthen your personal communication skills.
Tune in for an engaging discussion that will empower you to navigate any conversation with confidence and clarity.
How far can AI go in shaping SEO?
Join Christopher Melotti and Amish Somaiya from SME Digital as they explore the limits of Artificial Intelligence within Search Engine Optimisation.
Tune in for expert insights and actionable tips, ensuring your content thrives amidst the evolving digital landscape shaped by AI.
Ever feel overwhelmed by the endless digital noise?
In this enlightening podcast episode, join seasoned marketing experts Christopher Melotti and Claudia Neal-Shaw from Candour Consulting as they decode the complexities of digital fatigue in today's business landscape.
Explore practical insights, innovative strategies and consumer-centric approaches to revitalise your marketing efforts.
In a crowded market, standing out is everything.
In this episode, Chris will uncover pivotal benefits that transform your marketing approach.
Discover actionable insights to elevate your business amidst the noise, ensuring your voice resonates where it matters most.
Have you ever wondered about the basics of branding?
Join Christopher Melotti and Kady O Connell from Kady Creative as they dive into this very topical podcast episode.
They'll take you through the effective principles to help you build a strong brand identity and message - in a simple and clear way.
Listen in as Chris and Kady share their insights to make branding easy to understand for everyone!
Imagine if your brand was the first choice for customers. In today's crowded market, making that happen can be a real challenge. But there's also a solution!
Listen in as Chris shares the '10 Cs of branding,' key pillars that will elevate your brand and create genuine connections with your audience.
Let's make your brand one to be proud of!
You're in a world overflowing with digital noise and relentless brand competition.
Worst, AI blurs the lines, and it all seems a bit 'same-same.' This is the reality of today.
How do you get cut through? Listen in where Chris explains the whole world of Unique Brand Messaging so you can learn how to break free from the monotony and stand out authentically in this era of homogeneous content.
Innovation is a buzzword in business, but it can be vague.
In this podcast episode, Chris simplifies the concept of innovation. He breaks down the rules of innovation and explains how a consultant can guide your business to success through the innovation process.
In a marketing world shaken by AI, one skill stands tall: Emotional Intelligence (EQ).
Remember, your customers are humans, and that's where the real connection happens.
Listen to this podcast episode where Chris explores the role that human EQ plays in marketing and how AI makes it even more crucial in today’s marketing strategies.
Wondering if people still read articles in today's world of AI-generated content? The answer is a resounding YES!
Tune in where Chris explores the world of captivating content and discover how to create articles that keep readers engaged.
Learn 'how' and 'what' to write as Chris delves into the difference between spam and quality content.
Are you wondering how AI is transforming the practise of marketing?
In this insightful episode, Christopher Melotti and Dr Leanne Elich of Leanne Elich Consulting delve into the profound influence of AI on marketing. Discover how AI algorithms tailor experiences for consumers and the personalised implications it carries for businesses.
Listen to this podcast where Chris and Leanne share their deep insights and real-world experiences in the realm of AI-driven marketing.
With their promise to generate information and create content in just a few clicks, there's no denying that AI tools like ChatGPT have become more prominent in today's marketing.
However, AI's use in copywriting and content creation comes with its limitations.
Smart marketers and business owners recognise that AI can't emotionally connect with humans nor develop a strategy for content direction. This means that AI is not a complete substitute for human EI or EQ, and relying solely on it can actually put your business at a disadvantage as most people make decisions based on how they feel.
To delve deeper, listen to this podcast where Chris discusses why the human element in copywriting and content marketing should never be eliminated - now more than ever.
Are you a small or medium-sized business that wants to learn the secrets of practical marketing?
This podcast gives you a glimpse into this phenomenon - which makes it ideal for SMB businesses, as Christopher Melotti and
Lauren MacKinnon from Dancing Through Life Studios simplify things for you.
Listen to this podcast episode where Chris and Lauren discuss the real tips and practical marketing strategies that work especially in the earlier phases of your business.
In a world dominated by an endless stream of digital ads, Seasonal Advertising Campaigns offer a refreshing and effective strategy.
Learn how these creative campaigns differ from performance advertising, why they're essential for brand differentiation and credibility, and how they boost engagement, loyalty and revenue.
Listen to this podcast where Chris explains the art of Seasonal Advertising Campaigns and how they can reignite your brand's marketing impact.
Are you a service-based business owner struggling to get prospects to see their true value in what you offer?
Selling services is different from products - convincing prospects of intangible value is challenging.
Listen to this podcast where Chris explains why selling services is unique, reveals the common mistakes to avoid and guides you through practical ways to effectively sell your intangible offerings.
This podcast episode is perfect for marketers and non-marketers alike, as Christopher Melotti from Melotti Media and Ashley Edwards from InSeek dive into the whole industry.
In a world bursting with choices and constant changes, understanding marketing's role has never been more crucial.
Tune in to this podcast where Christopher and Ashley share their experience and practical strategies that can empower anyone to navigate the dynamic business environment with confidence.
In a world increasingly dominated by AI, automation, and large language models like ChatGPT, businesses face the decision of whether to rely solely on artificial intelligence for their copywriting and content creation needs or to seek the expertise of a professional Copywriting and Marketing Agency.
Listen to this podcast episode where Chris explores the multifaceted benefits of choosing a Copywriting Agency over ChatGPT and understands why businesses prefer the human touch, creativity, strategic planning and genuine empathy to align marketing content with business goals.
In today's saturated market, businesses face the challenge of standing out amidst the noise and capturing their customers' attention. The key to achieving this lies in one powerful combination: Clarity and Consistency.
These principles hold true not only in our personal lives but also for brands and businesses looking to genuinely connect with their customers.
Listen to this podcast episode where Chris shares how brand clarity and consistency can position your business in the market, shape customer perceptions and give you the edge over competitors.
Two seasoned marketing experts, Christopher Melotti and Michael Colman from e-Centric Marketing, join forces to address the burning FAQs that clients often ask marketing agencies in order to make well-informed decisions.
Wondering what's happening in the marketing space and how it can benefit you? If so, you're in the right place!
Listen to this podcast where Chris and Michael unravel the secrets of marketing and equip you with the tools you need to thrive in today's competitive business environment.
In today's challenging business landscape, making the right decisions and investments is crucial.
While you focus on physical spaces, technology and staff, have you considered investing in building your brand?
Your customers are seeking a relatable beacon of recognition amidst the marketplace noise. That's where copywriting becomes a smart investment.
Listen to this podcast where Chris shares how professional copywriting services can transform your brand's communication, attract more leads and yield a significant return on investment.
As a successful Marketing Consultant or Business Coach, you're already an expert at developing strategies and setting goals to help organisations succeed.
But when it comes to executing those strategies, who do you rely on?
Listen to this podcast episode where Chris shares how a professional copywriter can amplify your marketing efforts, harness the power of words and drive outstanding results for your clients.
Christopher Melotti and Roy Kowarski from Out There Branding came together to discuss the attributes of a strong brand, and halfway through their conversation they decided to hit record - and a fantastic episode was born!
Together, they discuss the 6 Cs of branding.
Why are the 6 Cs crucial to strengthen a brand?
Listen to this podcast episode where these experienced marketing professionals share their insights to help you develop your brand and achieve the desired outcomes.
Shawn Powrie and Christopher Melotti combine their expertise to discuss the highly relevant and rapidly evolving phenomenon of AI.
How does AI shape our future?
Can humans maintain control over this ever-advancing technology?
Watch this podcast episode where these marketing experts share their insights and reflect on the opportunities and challenges presented by this technology.
Christopher Melotti, Roderich Hartono, Adam Figueira and Bernard Kassab have come together (impromptu!) to discuss developments in marketing today - including AI and the perception of the industry.
So, how are the technological advancements and the rise of AI platforms affecting businesses and marketers?
Is it a gateway to innovation and opportunities or a road to all of our downfall?
Listen to this podcast episode where these marketing aficionados discuss everything you need to know about today's evolving marketing landscape.
FAQ: When it comes to your marketing department, is outsourcing more efficient than hiring in-house? Or should you use both?
Let the 4 Marketers answer this question once and for all.
Listen to this podcast episode where Christopher Melotti, Mike Sandys and Kristin Hancock share their expert advice when it comes to hiring a marketing team for your business.
Everyone understands the importance of branding and marketing.
However, this is constantly evolving. This leads to businesses becoming complacent with their brands. Complacency leads to inconsistency which then damages your brand’s strength in the minds of your audience.
So, is your business keeping up? Or falling behind?
To help, listen to this podcast episode where the 4 Marketers share their branding tips, tricks and hacks across all aspects of marketing.
Is ChatGPT is an Innovative Tool or a Potential Takeover?
Chat GPT’s AI platform is the talk of the town and it’s changing people’s perspective on marketing, content creation, research and more.
While it might be an artificial intelligence (AI), does it have emotional intelligence (EI)?
Is this a limitation or an opportunity?
To learn more, listen to this podcast episode where Chris explains everything he knows so far about AI- Generated Copywriting and ChatGPT.
Don’t just survive - thrive and succeed in uncertain times!
How do you Recession-Proof your business and achieve sustainable growth?
Businesses shouldn’t just aim to survive during a recession, but instead focus on implementing defensive strategies to grow and succeed sustainably.
It’s important to be proactive and take certain precautionary measures to protects yourself from changes in the market.
So, to help you prepare, listen to this podcast episode where Chris shares some marketing strategies to recession-proof your business.
Thought leadership is one of the most reliable forms of marketing.
Being a thought leader is the key to creating stronger connections with audiences and engaging with customers on a deeper level.
However, with so many brands out there, you need to stand-out and you do that by leading.
So, are you leading the conversation in your space?
Listen to this podcast where Chris discusses everything you need to know about how thought leadership will benefit you and your business.
For most businesses, the default strategy is new customers and new leads. However, this is limited if you don’t have demand.
Both Demand Generation and Lead Generation are essential components of a successful marketing strategy.
But if you want to drive revenue and grow your business, you need to know the difference and decide which one your business should focus on.
To learn more, listen to this podcast episode where Chris explains what their differences are and what your marketing should be focused on to reach success.
Data is far more than just numbers and spreadsheets - data plays a huge role in helping us make well-informed strategies and decisions for our businesses.
Through the insights that data gives us, we can improve and adjust the way that we do things.
However, are you capturing the right data and insights in an effective and succinct way that allows you to actually get the full benefit of data and accuracy?
Let Mike Sandys, Kristin Hancock and Christopher Melotti guide you in this podcast episode where they dive into data and discuss everything you need to know to utilise data's full benefits for your business.
Marketing trends - they are always changing and evolving! Are you still keeping up or falling behind? To help, listen to this podcast episode where Chris shares some of the latest top marketing tactics that are working well today.
Don't get caught off-guard by the end-of-year slow business period that happens in the last quarter. Take a look at your business objectives and prepare your end-of-year marketing early to secure a strong pipeline and cash flow when the slow months come. Listen to this podcast episode where Chris shares his 6 content marketing tips to help you finish the year with a bang and protect your pipeline.
Everyone can write, but writing your own business' marketing content is hard - that's the reality. Crafting marketing messages that stand out requires expertise, years of practise and fresh eyes from a third-party that understands you. That's where partnership with a trusted Copywriting Agency like Melotti Media comes in. Listen to this podcast episode where Chris explains everything you need to know about how a Copywriting Agency partner can contribute to your business' success today and long into the future.
Everyone can write, but writing your own business' marketing content is hard - that's the reality. Crafting marketing messages that stand out requires expertise, years of practise and fresh eyes from a third-party that understands you. That's where partnership with a trusted Copywriting Agency like Melotti Media comes in. Listen to this podcast episode where Chris explains everything you need to know about how a Copywriting Agency partner can contribute to your business' success today and long into the future.
Everyone knows that businesses must have a marketing plan to guide their initiatives and map out their direction. But with the rising popularity of content creation, more brands are now starting to create their content marketing plans and strategies alongside their marketing plan. This is where the confusion sets in about what their differences are and their relevance to a business. So, to answer these questions once and for all, listen to this podcast episode where Chris explains the difference between a marketing plan and a content marketing plan - and how you can utilise their full potential.
Want to stay ahead of the current trends in the market and develop well-informed business strategies this coming year? This episode will definitely help. Kristin Hancock, Mike Sandys and Christopher Melotti have come together to talk about the trends they're seeing in business and marketing - from messaging evolution and new branding direction to marketing channels and media platform trends. Listen to this quick podcast episode to learn more.
Getting your brand messaging right is pivotal to your business. This helps you increase customer engagement, boost your sales, build better relationships with your audiences and much more. But how? It all comes down to investing in quality brand copywriting. To learn more, listen to this podcast episode where Chris discusses message marketing and how investing in quality copywriting services can help you achieve your goals.
In today's competitive market, your brand must use effective messaging to stand out and cut through the noise. But, what's the most efficient way to produce branded content? Is it writing your own copy, recruiting internal copywriters or hiring a copywriting agency? Let's help you find out which option best suits your business. Listen to this podcast episode where Chris explains all of the available copywriting options and gives clarity on what you should be doing.
Marketing today is no longer just about attracting leads - it's now about providing a great experience along the entire buying journey so you can engage, covert and nurture your customers into loyal advocates of your brand.
So, how do you provide a great customer experience at every stage of their journey?
It all comes down to truly understanding your customer personas and their pain points, and then providing exactly what they need at the right point in time. You may even aim to exceed their expectations!
Listen to this podcast episode where the 4 Marketers talk about the importance of getting intimate with your customers today to achieve great marketing results.
It takes more than just a logo to become a truly remembered brand by people who matter.
You need an entire brand suite that communicates consistency, delivers clear intentions and makes a big impression on your target customers.
So, do you have a complete brand all planned out? Or are you missing many critical elements that enable your brand to stand out from competitors?
Listen to Chris in this podcast episode where he discusses the importance of a fully established brand in positioning your business for success, today and in the future.
New financial year, new marketing strategy! So, if you're looking for some inspiration and reassurance for the new financial year, then this podcast is for you! Listen to this episode where Chris shares some marketing tips that you can incorporate into your marketing plan to kick-start the next 12 months right.
Content marketing is getting more and more popular every day for businesses and customers alike - especially because a lot of people are turning to content when looking for entertainment, value and information. However, adopting this strategy into your business comes with a lot of challenges and difficulties. So, is it worth it? Listen to this podcast episode where the 4Marketers delve into content marketing and discuss everything you need to know to make it work for your brand.
At Melotti Media, we believe that there's no such thing as over blogging - as long as you're producing quality content and covering different angles of a particular topic. Why? Because your customers search in so many different ways. And if you want your brand to be found for every single type of enquiry in your niche, publish relevant content as often as you can. Listen to this podcast episode where Chris addresses the "over blogging" myth.
Every industry all over the world is facing an upcoming period of unpredictability - cost of living increases, interest rate rises, supply shortages and other global uncertainties. All of these will greatly affect many businesses of all different types and sizes. Typically, the initial response is to cut costs especially around marketing. However, this often does more damage than good to your business. Now is the most critical time to actually amplify your marketing! To learn more, listen to this podcast episode where the 4Marketers discuss the value of marketing especially in today's volatile market.
Can you believe it? We're in the new financial year.
While this is an exciting time to embrace new opportunities, it's also a challenging period for all businesses.
But you don't need to worry! With the right content marketing plan, you'll be able to set your brand up for success in FY23.
Want to know how? Have a listen as Chris shares in this podcast some of the best financial year marketing practices and planning strategies to help you get the most value from your content marketing during this time.
With interest rate rises, increases in cost of living and global disruptions, the Australian market is expected to be quite volatile and unpredictable just like it was in early 2020 when COVID-19 first hit.
While no one can't completely predict the future, it's important for businesses like yours to be proactive.
To survive and thrive, you must be the brand that everyone sees and hears. This means being bolder, louder and more dynamic in all your content marketing efforts - just like what Melotti Media has been doing in these past two years of the pandemic.
So, how do you plan to set your business up for success going forward?
Listen to Chris in this podcast episode where he discusses the 5 ways to help your business navigate uncertainty.
Four marketing experts from all different marketing perspectives have come together to share the latest marketing trends to help you stay on top of your industry through the power of marketing. Listen to this podcast episode where the 4Marketers, Christopher Melotti, Kristin Hancock, Arielle Peters and Mike Sandys, discuss what brands should do to adapt to the rapid changes in today's business environment.
Four marketing experts from all different marketing perspectives have come together to share the latest marketing trends to help you stay on top of your industry through the power of marketing. Listen to this podcast episode where the 4Marketers, Christopher Melotti, Kristin Hancock, Arielle Peters and Mike Sandys, discuss what brands should do to adapt to the rapid changes in today's business environment.
Let's talk about Message Marketing - the marketing of messages. So, what is it and how can it help brands like yours stand out? Well, message marketing is the articulation of your brand's message in a way that not only cuts through the clutter but also helps you build lasting relationships with your customers from the awareness stage, all the way to the delight phase. It consists of four elements that work in synergy to help businesses create phenomenal content that earns results. Want to know more? Listen to Chris in this podcast episode where he discusses everything you need to know about message marketing.
Technology is changing the social media landscape. Just like Facebook. It has moved beyond being a social media networking website to become a large tech business with a vision to create a Metaverse. Other platforms may follow this same trajectory! Want to learn more? Listen to this podcast special episode where Christopher Melotti, Arielle Peters, Kristin Hancock and Mike Sandys, known as the 4 Marketers have come together to discuss Metaverse and share their different perspectives around this topic.
What's your secret weapon to earning more sales and converting your time-poor prospects? It's through a sharp elevator pitch that communicates your core essence in a snappy and highly compelling way. So how do you craft the right one for your brand? Listen to this podcast episode where Chris shares the 8 steps involved in writing an elevator pitch that works.
The End Of Financial Year is near!
So, is your marketing ready to finish off FY22 and kick-start a new one?
We've prepared some budget tips for all Marketing Managers to help them tick off their current year's Marketing Plan and budget, as well as prepare for the new financial year.
Listen to this podcast episode to learn more!
Are your brand's messages engaging your customers? Do they find it inspiring and aligned with their own goals? If your answer is not a firm YES, your brand's marketing messages may need refreshing. To learn more, listen to this podcast episode where Chris shares the 13 ways to know if your brand's messaging needs updating, as well as some advice on what action you need to take.
Your customers are changing and the market is evolving. Therefore, your business must adopt and embrace these constant changes to keep your brand relevant in the eyes of your target audiences. Listen to this podcast special episode where Phoebe Lay from Thrive and Shine Co. interviews Chris about making your brand standout and get noticed in today's business landscape.
Your customers are changing and the market is evolving. Therefore, your business must adopt and embrace these constant changes to keep your brand relevant in the eyes of your target audiences. Listen to this podcast special episode where Phoebe Lay from Thrive and Shine Co. interviews Chris about making your brand standout and get noticed in today's business landscape.
How do you attract and retain your customers?
Our answer? It's through content marketing.
However, it's not just about increasing your number of leads that'll convert. You need to take the time to really understand your audiences and appreciate their needs at every phase of their buying journey.
The customer loyalty ladder can help you with this.
Want to learn more? Listen to this podcast episode where Chris shares what a customer loyalty ladder is, how it can help you and how you can build your own.
How can you make your brand RELEVANT to your ideal customers?
Daniel Hakim from the Catching Up With CUB podcast (ranked #4 in business globally!) interviews Christopher Melotti about helping brands stand out in today's competitive market.
Listen to this special podcast episode where Chris also shares the 7 content marketing themes that will make your brand shine this year.
Are you getting the most from your blogs? Did you know that there's so much more you can do after publishing them to boost your results even further? Blogs can be so much more than just a single piece of content - you can leverage them across different channels to get the best result. How? Listen to this podcast episode where Chris shares the 5 effective ways to leverage your blog posts after publishing them.
Copywriting is SO much more than just writing words.
It's about using emotions as a marketing device to trigger a strong connection with your audiences and earning their trust.
Why? Because we're communicating with people who respond to messages they can relate to. If you just write anything, then you'll leave them confused, bored or worse.
So, how do you do copywriting right?
Listen to this podcast episode where Chris shares the 7 ways to write marketing copy that is more than just words on a page.
Christopher Melotti from Melotti Media was interviewed by Louise Booth from Hudson Digital where they discussed the importance of branding and the elements that each business should use in order to maximise the connection with customers. In this interview, Louise specifically asked Chris about how copywriting contributes to a brand. So, listen to this podcast special episode to learn how copywriting solidifies a brand and achieves a business' goals. If you're not sure what a marketing copywriter does, visit melottimedia.com.au/how-copywriting-works/ where we answer how what we do works for you and your business.
Your customers have needs, but they don't just come to you. Why? Because they are strangers to your brand.
So, how do you earn their trust and make that sale? How do you turn your audiences from total strangers into delighted and loyal advocates?
Our answer is guiding them across 4 customer content checkpoints.
To learn more, listen to Chris in this podcast episode where he explains the customer journey and what you need to do at each point to finally earn the conversion and sale.
Just like every year, new trends are emerging that will shift the marketing landscape.
So, have you already mapped out your content marketing strategy for this year?
If you haven’t yet, listen to this podcast episode where Chris shares the top 10 trends to watch out for in 2022.
Why is it important to engage in Christmas content marketing?
Simple. It's because Christmas changes the face of marketing and the impact it has on people. And this is the ideal time to align with the heightened emotion of your customers by creating Christmas content.
However, there are some do's and don'ts when it comes to crafting content for the holiday season.
To learn more, listen to this podcast episode where Chris shares some tips on how you can connect with your customers during the holiday.
During the holidays, people become more open to messages that reflect the feeling of the season — so take this opportunity to make your brand relevant to them through copywriting.
To give you some inspiration, listen to Chris in this podcast episode where he shares some Christmas copywriting pointers!
Want a fresh new content marketing angle?
This is your sign to start a podcast!
It’s so much more than just a hobby for creatives. Podcasting is now a popular part of omnichannel marketing, allowing you to share your expertise, develop key opinion leadership status and earn the respect of your audiences- all while they're on the go.
Listen to Christopher Melotti as he talks about the 5 Reasons Why Your Brand Needs A Podcast.
It’s been such a whirlwind couple of years for everyone! We know, by this time, you’re over Covid. Just hearing that word brings back unpleasant memories, experiences and feelings.
As we enter a new norm and we learn to manage it, it’s important that we never forget all of the lessons we’ve learned through such a tumultuous time so we can grow this experience.
Join Chris as he takes you on our 89th Podcast Episode: 9 Hard-Earned Lessons We Learned From Covid-19 That We Should Never Forget
Does your marketing message resonate with your audiences and connect them with your brand on a deeper level?
Many businesses struggle with doing this correctly. In fact, this is one of the most common problems businesses face when it comes to copywriting and marketing.
So to help, two copywriters at the top of their field, Christopher Melotti from Melotti Media and Hanna Hermanson from Dream Life Is Real Life, have come together to discuss the problems most businesses face when it comes to creating marketing messages.
Listen to this special podcast episode where they share their knowledge and expertise to help brands discover their unique personality, articulate their tone of voice and deliver the right messages that will help them connect with their audiences.
CSR marketing helps brands improve their reputation, foster trust and influence more people.
That's why more brands today are embracing the idea of giving back to create a purposeful connection with their audience.
And communicating these initiatives effectively to your audience can be an advantage to your business.
So to learn more, listen to this podcast episode where Chris explains the importance of CSR marketing and how it can benefit your brand in so many ways.
Artificial Intelligence is everywhere today — and now it's starting to enter the world of copywriting.
So, what is AI Copywriting?
It's the use of Artificial Intelligence, Machine Learning and Language algorithms to assemble patterns of language around a topic on behalf of a human copywriter.
Sounds great right?
But can AI-powered copywriting can really replace a human writer?
To learn more, listen to Chris in this podcast episode where he shares his initial thoughts about AI Copywriting and what he has been hearing around the industry.
There's a big shift in the advertising space on the horizon!
Is your business' marketing ready for this?
In about 2 years, all major browsers will block third-party cookies. This will result in big adjustments for advertisers and marketers as many rely on third-party data for their promotional activities.
So, to get ahead and prepare for this future of audience targeting, listen to Chris in this podcast episode where he shares his knowledge about what we can do to get ready for these big changes.
Does brand awareness earn a Return On Investment (ROI)?
We all know that every business needs to conduct brand awareness campaigns. However, it's hard to justify how it translates into measurable sales.
So, let's find the sweet spot between the two.
Listen to Chris in this podcast episode where he discusses in more detail the balance between brand awareness and ROI, and how to make people aware while still producing quantifiable results.
How do you hold the attention of your audience when they read your content?
How do you convince them to take positive action, subscribe to your newsletter, book an initial consultation or buy your product?
Our answer is through the power of conversion copywriting!
Conversion copywriting is a form of copywriting that is geared towards optimising your online conversions through a persuasive and compelling argument – and it’s all about getting your audiences to say YES.
To learn more, listen to Chris in this podcast episode where he discuss what conversion copywriting is and how to harness its power to earn great results.
In the next couple of years, all major browsers, such as Google Chrome, Firefox and Safari, will be blocking third-party cookies which has the potential to disrupt a lot of the digital advertising landscape and change it forever.
Is your business prepared?
To bring you up to speed, Christopher Melotti, Arielle Peters, Mike Sandys and Kristin Hancock from the 4Marketers, have come together to discuss the future of audience targeting and the strategies businesses can employ to navigate this brave new world.
Listen to this panel discussion which was hosted by General Assembly to learn more!
Content marketing is a powerful type of marketing because it's centred around identifying customer needs and producing engaging and informative pieces that fulfil them.
But how do you do that?
Start by choosing the right types of content and publishing them in the right place at the right time to engage, entertain and educate your audiences.
So then, how do you know what types of content are effective and when is the best time to create and publish them in a way that your customers will pay attention?
To guide you, listen to Chris in this podcast episode where he shares the range of different content ideas that you can produce across multiple touchpoints.
Google My Business is one of the biggest growing areas online today. And brands can utilise its benefits all for free!
This platform helps businesses of all industries including Real Estate to strengthen their online presence, promote services and connect better with their audiences.
However, a lot of brands are not yet familiar with Google My Business and so many of the benefits that it offers. So to help, listen to this podcast special episode where Christopher Melotti together with Lee Woodward from Realtair, discuss Google My Business, its benefits and why every business should include it in their digital marketing strategy.
We know how important customers are in every business - they make or break your brand. That's why we all aim to have excellent customer service to delight the people who mean the most to us.
One way to achieve this is through effective communication.
Communication plays a crucial role in delivering outstanding customer service - and the way your brand communicates is through your marketing messages and the copywriting you put out across all of your channels.
So, how do you create compelling copy and make your marketing irresistible?
To help, listen to Chris in this podcast episode where he explains 8 effective ways to improve your customer service using marketing and copywriting.
Have you heard about the Service and Solution pages trend on websites?
Businesses are starting to have these web pages today because one size doesn't fit all when it comes to visitors - people have different preferences and pain points.
So, in order to address each of them and convert interested visitors into paying customers, you need to have different approaches that will suit their preferences and have all their questions answered.
To learn more on how to effectively apply this on your own website, listen to this podcast episode where Chris explains their differences, benefits and why should you should have them both.
With so many big things happening in today's digital landscape, how do you and your business keep up?
Customer behaviours, preferences and market trends are changing consistently at a pace that we've never seen before - which becomes overwhelming for most marketers.
So to help, listen to this podcast special episode where the 4 Marketers have come together to talk about the current marketing trends where they share their tips, tricks and first-hand advice on how to effectively approach each marketing trend.
Why should you invest in copywriting?
While most of your team can write for your brand, have you stopped to think if they are actually producing quality copy the generates phenomenal results and strong ROI?
Copywriting is much more than just nice words put together. The power of having the right messaging targeted at the right people and the right pain points allows you to communicate your value well and be understood by your customers - which helps you create a stronger brand.
This is what makes copywriting as important as any other forms of business investment.
So to help you decide whether your organisation needs to invest in professional marketing copywriters, listen to this podcast episode where Chris shares the 6 reasons to invest in copywriting.
Social media marketing is growing and becoming more powerful than ever.
That's because its popularity around the world is continuously rising - for both individuals and businesses. This encourages brands from all industries and sizes to be present on these platforms to keep up with their customers.
But with all the noise, chaos and competition, some brands fail to effectively and strategically use social media marketing - and sometimes commit some common mistakes that they are not aware of.
So to help, have a listen to Chris in this podcast episode where he shares the 10 common social media mistakes that you may be making and how to avoid them.
Content marketing is very popular today and widely used by many businesses. However, only a few people really know how to effectively use it and utilise its full potential.
So, to help you optimise your content marketing strategy, listen to this podcast special episode where Chris together with Marcia Da Silva from Beepo, discuss everything you need to know about creating marketing content that delivers phenomenal results.
A brand culture can be very powerful. It communicates on an invisible, deeper level through the vibe of your brand and can draw a response from your audience.
But the question is: how can we incorporate this culture into our marketing to strengthen our brand identity? How can we have a strong brand culture that will enable us to generate excellent marketing results?
We've got all the answers for you! Listen to this podcast episode to learn how you can incorporate brand culture into your business’ message marketing.
We’ve all become very reliant on the digital world today. More than ever before. This has meant the demand for engaging content has completely skyrocketed, because everyone's hunting for value, information and entertainment.
Quality copywriting plays a big role in this if you want your brand to be noticed. No one's hunting for uninspiring, boring content after all!
So, to help give you more ideas on how to do it right, listen to Chris in this podcast episode where he shares 3 of the top 2021 copywriting trends we’ve observed that all brands need to pay attention to.
Organisations rely heavily on their marketing messages and communications to be successful, but there is a huge divide between those doing it right, and those needing extra help.
So, what’s the trick to getting it right? Well, it starts by thinking like your audience does. When writing content and producing marketing messages, put yourself in your customer’s shoes and really get to know what they are looking for - not what you are.
It sounds simple, right? But it’s just not that easy. So to help, listen to Chris in this podcast episode to learn everything you need to know about writing effective copy.
Everyone is on social media platforms today. This makes a good opportunity for businesses to capture their audience’s precious attention when they’re most attentive.
But it can be overwhelming too - with so many channels, so many followers, so many users and so many different functions. Having a clear goal and strategic plan will help you achieve greater success.
So to help everyone demystify the whole social media scene, Christopher Melotti from Melotti Media, Arielle Peters from Two Giraffes, Mike Sandys from Oddball Marketing and Kristin Hancock from Font & Swatch, known as the 4Marketers, have gathered together to discuss the WHATs and HOWs of successful social media marketing, share their experiences and talk about the different approaches you can apply to your business.
Listen to this podcast special episode and start your successful social media marketing journey today!
People place a strong priority on their inbox all day every day. That's why email marketing is undeniably the backbone of business today,
Not only can you target specific demographics with personalised messages, email marketing is one of the most inexpensive and cost-efficient marketing tools out there.
But it's not that easy. Same as other marketing tools that deliver great results, challenges arise.
So to prepare everyone, here are the most common challenges businesses face when using email marketing and Chris will share some tips to help your business get great results using EDMs.
SEO can grow your presence on the web, establish your brand against competitors and deliver more value to a wide range of audiences. It closes the gap between customers who are looking for solutions and businesses who can provide them with what they need.
But it’s not as easy as it seems because SEO also changes rapidly. Businesses must keep up with all the new updates around search intent, voice search and much more.
To help businesses like you, listen to Chris in this podcast episode to learn more about the benefits of strong SEO, understand the latest updates and hear his 5 tips to help you succeed with SEO.
How does strong branding improve your business?
In today's commercial landscape, branding goes far beyond just colours and a logo – it’s now a process of creating a brand that connects with audiences and evokes certain feelings or emotions that resonate with them.
This is why strong branding is so important for your business’ success today. If you build a brand that is polished and personalised, you’ll experience all the benefits a strong and well-known brand offers.
To help, listen to this podcast to learn how to ace your branding.
In this special episode, Chris is interviewed by Ryan Van from the Marketing Insider Podcast. They had an in-depth discussion about content marketing and all about the new trends in the marketing industry.
Listen and get straight answers from our very own award-winning marketing copywriter, Chris about the WHAT and HOW of content marketing for anyone who is deciding to look at the power of content marketing or joining the industry.
Copywriting is in all of your marketing. That’s why word choice really does make or break a brand, which is why you don’t ever want average copywriting.
To help you learn more about how to create copy that works, listen to Chris in this podcast episode where he shares his top 6 steps on how to write quality copy.
The reality is, you can’t just produce content and expect results. Your strategy should be comprehensive to get a positive response from your audience.
So, how do you really get your content to stand out?
Listen to Chris in this podcast episode where he shares his tips to help you cut through the deafening noise in today’s digital world.
With so many marketing channels and platforms available today, there’s always a danger of focusing on quantity and not enough on quality.
In this podcast special episode, the 4Marketers will talk about how to make sure that you always create quality content that is in line with your marketing strategies.
All business tasks and marketing campaigns rely on words. This means that a lot depends on how we communicate and how we write. So, are you putting your ‘best word’ forward?
If you struggle to find the time or writing really isn’t your thing, then you probably need a freelance copywriter.
Listen to this podcast episode to help you decide if this is the right choice for your business.
The world is going faster and faster and faster! And people are trying to keep up, but in doing so, there’s a problem. There’s a lot of marketing noise but a distinct lack of both attention span and quality. This could mean that marketing falls flat and doesn’t get the results that we’re expecting.
So, Christopher Melotti, Kristin Hancock, Arielle Bowers and Mike Sandys known as the 4Marketers, have got together to talk about the balance between quality and quantity when it comes to content marketing and what you should do.
Your audiences’ attention is extremely valuable to both them and you.
So, when your content doesn’t deliver on its promise and doesn’t live up to the expectations you set, your reader will reach for the exit button. And, this is a situation every business wants to avoid.
To help, listen to this podcast episode and discover the ways you can improve your engagement and deliver value that your reader will enjoy.
Content is essential for every business today.
But writing your own can sometimes get overwhelming, especially if you don’t know where to start, how to do it or you don’t have the time.
That’s no excuse to produce no content at all, though! Don’t let your audience down with poor content - a professional copywriter can help you.
Here are 5 ways to check if your business needs a copywriter.
People respond best when they can resonate with a genuine message.
So, is your marketing genuine? Listen to this podcast episode where Chris explains everything you need to know about having a genuine marketing message.
A high percentage of your marketing communications are, or come from words! Those words are what your audience see every day. However, some brands often take that for granted and forget to evolve their messages.
This means your customers are exposed to average or out-of-date wording which can sour their experience. So, what should you do?
To help, listen to Chris in this podcast episode where he shares some key insights into why it’s important to never neglect the words behind your brand.
Do you know what content experience is? Do you know why it’s so important?
It can make a real difference between getting audience results and having your content fail.
Listen to Chris in this podcast episode to learn more about the importance of content experience and discover the 7 ways on how to improve yours.
Word-of-mouth marketing is still the number 1 form of marketing. But, unfortunately, many brands overlook this, which can cost them in so many ways.
So, to help you get the best out of it, listen to this podcast episode where Chris shares the value of online review marketing.
Have you seen Google's latest algorithm updates? Should you be worried?
Google’s core objective is and will always be to help users find high-quality content that they’re hunting for.
So, it’s always important to make sure that your content is Google compliant.
Listen to Chris as he takes you through everything you need to know about Google Algorithm updates and how they affect your content marketing.
A solid content marketing strategy allows you to correctly manage your written, visual and downloadable content, so that they’ll earn excellent results.
So, don’t let the lack of clear content plans hinder you from achieving long-term growth for your business.
In this podcast episode, Chris compiled a list of the necessary items to address in your content marketing plan this 2021.
Poor content flow causes a lot of problems - but most businesses don't know they're even doing it.
So, listen to this podcast episode to avoid "Kanye"-ing your content. Here's all you need to know.
Do you want to stand out, be known and make a big impact? It's all about crafting the right message.
People want, desire and crave things that are relevant to them. If you’re relevant, they care.
So, here's how the practise of message marketing will help you build a strong foundation of communication.
Coming into 2021, how do you plan to leverage Content Marketing to ramp up your business?
The business landscape is constantly evolving, people have growing needs and trends are continuously changing – so, it’s so crucial to review your content marketing strategy and find better ways to improve it.
To help, listen to this podcast episode where Chris shares some tips to get your content marketing ready.
Brands love telling stories and they play a big part of content marketing. But the customer is changing and that means the whole game is.
So, it’s time to adapt or get ignored.
Listen to this podcast episode to learn more about the evolving marketing story arc - or more importantly, how to adapt.
Outsourcing: it’s not about why you need them, but when you need them to help you.
Yes, you can clean your office, do your books, sell your home or devise a marketing strategy, but there may be times or valid reasons where you don’t want to do these things.
It works the same with copywriting. If you find yourself saying “I don’t want to write the copy myself”, that’s when you need to hire a copywriter.
To learn more, here are 7 daily business scenarios that you’ll encounter as the perfect reasons to consider the services of a copywriter.
Have you experienced any of these?
Is your business ready for 2021?
Plan ahead and use marketing to kick-start the coming year! Here are the upcoming marketing trends you need to know.
Listen to this panel discussion as Chris, Arielle, Kristin and Mike (known as the 4Marketers) share their practical ideas to spark creativity and provide real suggestions to consider when devising your Marketing Plan for 2021.
Your website makes up the majority of your brand's digital presence and is a place where people often decide if you can be trusted with their needs.
For these reasons, a website has become absolutely crucial now for every business.
To help you make sure your website is providing the best customer experience, Chris explains the 5 signs that show when your website needs attention.
Real estate continues to change and grow as an industry - and alongside it, marketing does too. The smart agent observes these trends and utilises both to get the best results for themselves and their clients.
In this panel discussion, Christopher Melotti, Kristin Hancock, Arielle Bowers and Mike Sandys (known as the 4Marketers), had the honour of talking real estate marketing with the legendary Lee Woodward from Realtair Academy to discuss the changing landscape of marketing, how agents can utilise every opportunity and what’s on the horizon to look out for.
What is content marketing and how does it work?
Content marketing is a powerful but often misunderstood marketing practise. There are a lot of common content marketing FAQs that Chris gets asked every day by clients.
So, to help, listen to this podcast episode where Chris answers all the content marketing FAQs to help you get the best results and get started.
What’s the impact of content marketing on your brand? How important is it to write quality content?
In this episode, Chris and Ishani Nigam from My First Step Ever share their experiences, challenges and winning tips about making quality content and the impact it has on your business’ growth.
Blogging is an important part of content marketing. But does it get results and earn an ROI?
As copywriters, we are often asked if having a blog for a business is worth it. Our answer is an absolutely resounding YES, but there are a lot of factors to consider to make it work.
To learn more, listen to Chris as he discusses more about business blogging and how it can achieve results.
Do you know what your customers are looking for? Or how you can get their attention and keep them interested?
It’s all about communication and communicating well!
This is where quality copywriting comes into the picture.
Listen to this quick discussion with business marketers, Chris, Bernard and Grant to learn some key insights into how important copywriting is when it comes to everything from advertising and headlines, to web copy and beyond.
People are hunting for value, entertainment and information on the internet every minute. But how do you make your brand “good online bait” for your audience to hunt?
The answer is to make your content nice and juicy to attract their attention and be great prey.
To learn more about how copywriting can make all the difference, listen to Chris as he explains the 5 roles copywriting plays in building your online presence and why you need to implement it yourself.
Content marketing works when two principles are applied: (1) quality over quantity and (2) always be providing value.
But once your content is there, it now becomes all about extending its shelf life. You want effective content that lasts the distance.
To learn more, listen to this podcast episode as Chris explains how you can prolong the strength of your content marketing to get better results with less effort.
People rely mostly on search engines when they need answers to their questions – and this is a great opportunity for businesses to be found.
But, do search engines point their search results to you?
To help you get on top of this, listen to this podcast episode as Chris shares his expertise on how to get search engines to choose you over others.
Are you a recruiter who wants to improve your copywriting skills to write effective ads which boost your ROI?
Listen to this podcast episode where Christopher Melotti and Ez Khan from Spencer Lane shared their knowledge and expertise to help you write the right copy for your recruitment adverts.
Content marketing is not as simple as it seems. It requires time, effort and expertise. But once you’ve done it right, it will allow your business to become relevant in people’s lives – and that’s a very powerful approach.
To help ensure you're on the right track, listen to this Podcast episode as Chris explains a few common pitfalls to avoid.
Content marketing is essential for businesses today because it is powerfully effective.
But, do you know what types of content you need to produce for your content marketing, how it works and what each type of content offers?
Content marketing works well when you build an entire suite of options around your customer's interests.
Listen to this podcast episode where Chris from Melotti Media discusses the types of content you need for successful content marketing.
Marketing isn’t a simple business function anymore – it’s everything your business does today, from phone calls and customer service, to messaging and advertising.
These marketing strategies have a significant impact on overall brand growth and public-facing progress.
But, how do you actually develop a Marketing Strategy of your own? How do you put a Marketing Strategy into action?
Here are 10 steps to help you create effective Marketing Strategies.
In this interview, Christopher Melotti and Interior Designer guru, Adam Scougall discuss the fundamentals, tips and tricks about unlocking the power of copywriting.
Listen to this special episode to learn all about copywriting and why quality copy is crucial.
Email marketing is a fantastic nurturing tool and your emails have a greater probability of being seen than the ads you post on social media or the blogs you upload on your website.
But how do you create an email that builds trust and encourages people to view your products and services as valuable solutions to their pain points? - Chris knows the secret! Listen to this podcast episode to learn how.
Are you a professional services business?
Most competitors unfortunately all look alike which leaves customers thinking you’re all the same. So, how can you stand out and differentiate your brand amongst the rest?
In this panel discussion, four highly-experienced marketing professionals share their advice, tips and tricks on how your professional services brand can get noticed. Don't miss this opportunity to learn the importance of utilising marketing to promote your professional service business.
Christopher Melotti from Melotti Media (Copywriting and Message Marketing)
Kristin Hancock from Font and Swatch (Graphic Design and Branding)
Arielle Bowers from Two Giraffes (Video and Podcast Production)
Mike Sandys from OddBall Marketing (SEO and SEM Marketing)
Main takeaways
-Hear from Marketing industry professionals who work with professional services brands
-Discover the common challenges most professional service brands face
-See examples of the difference marketing can make
-Learn how to build your brand to stand out and be noticed
After 36 episodes, what have we learned so far? Host Reece Pacheco wraps up Season One with a few memorable takeaways, but we want to hear from you, too! Tell us your favorite episode or standout lesson learned in the comments below! Plus, stick around for a preview of your next favorite enviro-podcast.
SHOW NOTES
Thank YOU for listening! We truly appreciate it! Be sure to stay subscribed here for next season. And to stay connected until then, subscribe to the WSL PURE newsletter here for monthly updates https://wsl.tv/JoinWSLPUREnewsletter or find us @wslpure.
Got ideas for Season 2? Email us oneocean@wslpure.org.
Catch previous episodes here: https://wsl.tv/wslpureoneoceanpodcast
Listen to the podcast “How To Save A Planet” led by our friend and PURE ambassador Dr. Ayana Elizabeth Johnson: https://gimletmedia.com/shows/howtosaveaplanet
Learn more about the Indigenous people in your area through the site https://native-land.ca/provided by non-profit Native Land Digital.
Read “The Complicated History of Indigenous Knowledge and Colonial Entanglements in Surfing” from our friend Dina Gilio-Whitaker. https://www.kcet.org/shows/earth-focus/a-history-of-indigenous-knowledge-and-colonial-entanglements-in-surfing
Thanks again to the team who made this show possible!
And thanks to our friends at Outerknown and Hydro Flask for supporting the show along the way!
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Subscribe to the WSL for more action: https://goo.gl/VllRuj
Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel.
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
All businesses must have a website today – it’s no longer an option, because it’s the only true platform fighting for your business in the vast online landscape.
But just having a website is not enough. It's essential to have a great copy and design to hold your audiences’ attention, keep them engaged and lead them to convert.
To help optimise your online presence, listen to this podcast episode as Chris shares his three simple tips to improve your website.
With every purchase comes a customer journey that is made up of 8 steps. Each involves a different set of behaviours, and it’s important to meet your client’s specific needs throughout their whole journey.
So, how do you provide value at every stage to transition your potential leads into advocates?
Listen to this podcast episode as Chris discuss each stage and the content your brand should be creating to drive people along their own customer journey.
Don’t miss this special episode recognizing outstanding ocean advocacy with Ace Buchan.
This week, we learn why pro surfers must be custodians of the ocean outside competition with WSL Championship Tour surfer, activist, and Hydro Flask ambassador Ace Buchan. Ace talks about the importance of local activism, how individual voices can inspire greater change, the resiliency of nature, and his work to strengthen bonds to his fans through his partnership with Hydro Flask, WSL PURE and others.
SHOW NOTES
Thanks for listening and thanks Ace for joining us this week.
Thanks to Hydro Flask for supporting this episode! Be sure to check out #RefillForGood https://www.hydroflask.com/refill-for-good and remember to...
-
Make the switch to a reusable water bottle (coffee cups, tumblers, etc)
-
Ditch (i.e., Avoid Using) clamshell containers
-
Stand up against single-use straws
Learn more, and share when you #RefillForGood at https://www.instagram.com/hydroflask/
You can find Ace here https://www.instagram.com/acebuchan/ and read up on more of his career here: https://www.worldsurfleague.com/athletes/575/adrian-buchan
If you’re in Australia, and want to get active regarding PEP-11, learn more on what you can do here: https://www.saveourcoast.org.au/stop-pep-11/
To find out more about Climate Council, go to https://www.climatecouncil.org.au/ or find them at https://www.instagram.com/theclimatecouncil/
Check out our friends at https://reecosurfboards.com
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Subscribe to the WSL for more action: https://goo.gl/VllRuj
Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel.
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn how Indigenous wisdom and conventional science together prove all surfers are connected with scientist, storyteller, surfer and Hydro Flask ambassador Cliff Kapono, PhD. He talks about his path from Hilo, Hawaii to San Diego, CA to pursue an advanced degree, the deep connections we have to physical places and one another, the importance of finding your indigeneity and encouraging environmental stewardship in his work with Hydro Flask, WSL PURE and more. And thanks to Salena for sending in a great tip for going plastic free! If you'd like to send one in, please email a voice memo to oneocean@wslpure.org with your #plasticfree tip.
SHOW NOTES
Thanks for listening and thanks Cliff for joining us this week.
Thanks to Hydro Flask for supporting this episode! Be sure to check out #RefillForGood https://www.hydroflask.com/refill-for-good and remember to...
-
Make the switch to a reusable water bottle (coffee cups, tumblers, etc)
-
Ditch (i.e., Avoid Using) clamshell containers
-
Stand up against single-use straws
Learn more, and share when you #RefillForGood at https://www.instagram.com/hydroflask/
You can find Cliff here https://www.instagram.com/cliff_kapono, and here http://www.cliffkapono.com/ and check out The Mega Lab here https://www.themegalab.org/
Want to learn more about International Day of the World's Indigenous Peoples? Check out
https://www.un.org/en/observances/indigenous-day/background
And thanks to our friend Salena for this week’s tip on how to go #PlasticFree.
Do you have a story you want to share with us? Email us at oneocean@wslpure.org
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Subscribe to the WSL for more action: https://goo.gl/VllRuj
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
Everyone can write, but the reality is, a professional copywriter requires a specific skill set, experience and training to get the best results.
So, if you want quality copy that earns ROI, then you need a quality copywriter.
In this podcast episode, Chris will dispel the 7 common copywriting misconceptions for both clients and copywriters.
Learn how one young Indonesian finds optimism in activism with Thara Bening Sandrina, 17-year-old environmentalist and founder of River Warrior, and Michael Doshi, Director of Partnerships at Algalita Marine Research & Education. Thara describes how she finds hope in the face of overwhelming odds, debunks some myths causing pollution, explains how microplastics are affecting Indonesia’s rivers, and discusses her family’s history of activism.
SHOW NOTES
Thanks for listening and thanks again to Thara and Doshi for joining us.
Follow Thara’s work at River Warrior https://www.instagram.com/river.warrior/
Sign River Warrior’s petition to clean the Brantas River from microplastic! https://www.change.org/p/kementerianlhk-kemenpu-jokowi-free-brantas-river-from-microplastic-before-it-s-too-late-freebrantasfrommicroplastic-brantasbebasmikroplastik
Watch The Story of Plastic https://www.storyofplastic.org/
And if you’re in the USA, sign the Break Free From Plastic Pollution Act action alert https://secured.surfrider.org/action/engagement?actionId=AR0032446&id=701i00000018YoU
Check out Doshi’s work at Algalita Marine Research here https://algalita.org/
And find him stoking out at https://www.instagram.com/gnarlybeachcleaner/
Be sure to subscribe to the WSL PURE newsletter. Around once a month we catch you up on our latest, as well as the top ocean and environment stories that float across our inbox. Subscribe here https://wsl.tv/JoinWSLPUREnewsletter.
Tune in to past One Ocean podcast episodes here: https://wsl.tv/wslpureoneoceanpodcast
Do you have a story you want to share with us? Email us at oneocean@wslpure.org
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
//
WSL
Subscribe to the WSL for more action: https://goo.gl/VllRuj
Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel.
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
A marketing message is an essential element of your business’ marketing that uses words to capture people’s attention and motivate them to take up your call to action, converting them into paying customers.
But generating responses from your marketing messages requires a deep understanding of your audience, sharp marketing skills and an aptitude for writing.
To help you create ideal marketing messages, Chris will explain the mistakes you need to avoid.
Learn how a #trashyselfie♻️ makes a difference in plastic pollution from big wave surfer and Hydro Flask ambassador Paige Alms. She talks about her #trashyselfie♻️ challenge, using her platform for good, being bold in speaking about the environment, and making good changes for good reasons in her work with Hydro Flask. And thanks to Michael Doshi (@gnarlybeachcleaner) for sending in a great tip for going plastic free! If you'd like to send one in, please email oneocean@wslpure.org the audio file with your #plasticfreejuly tip.
SHOW NOTES
Thanks to Hydro Flask for supporting this episode! Be sure to check out #RefillForGood https://www.hydroflask.com/refill-for-good and remember to...
-
Make the switch to a reusable water bottle (coffee cups, tumblers, etc)
-
Ditch (i.e., Avoid Using) clamshell containers
-
Stand up against single-use straws
Learn more, and share when you #RefillForGood at https://www.instagram.com/hydroflask/
Thanks for listening and thanks again to Paige for joining us.
You can find Paige here https://www.instagram.com/paigealms/
Be sure to check out https://www.trashyselfie.com/ to learn more about Paige’s Trashy Selfie Project and how to participate.
And thanks to our friend Michael Doshi a.k.a. @gnarlybeachcleaner for this week’s tip on how to have a #PlasticFreeJuly.
Be sure to subscribe to the WSL PURE newsletter. Around once a month we catch you up on our latest, as well as the top ocean and environment stories that float across our inbox. Subscribe here https://wsl.tv/JoinWSLPUREnewsletter.
Tune in to past One Ocean podcast episodes here: https://wsl.tv/wslpureoneoceanpodcast
Tell us the most creative way you're reducing your plastic use this month in a voice memo and email it to us at oneocean@wslpure.org for a chance to be featured in our next episode.
Do you have a story you want to share with us? Email us at oneocean@wslpure.org
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Subscribe to the WSL for more action: https://goo.gl/VllRuj
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
To capture your target audience’s attention, you need to cut through the clutter of overload and provide relevant value that will separate your business from everybody else.
Optimising inbound marketing can present great opportunities to engage your audience, attract their interest and earn their trust.
In this podcast episode, Chris will tell you everything you need to know about inbound marketing and its importance in your business' quest towards success.
Learn how knowing the full story of plastic can help you end it. Joining us this week is Stiv Wilson, award-winning filmmaker, co-creator of Peak Plastic Foundation, and educator working at the nexus of marine conservation, plastic pollution, and human rights. Stiv talks about passing the first plastics-focused national policy in the USA in 2015, sailing 35,000 nautical miles around the world to study marine plastic pollution, and his powerful documentary “The Story of Plastic.” And thanks to Angela Sun (@sunnyangela) for sending in a great tip for going plastic free! If you'd like to send one in, please email oneocean@wslpure.org the audio file with your #plasticfreejuly tip.
SHOW NOTES
Thanks for listening and thanks again to Stiv for joining us!
Check out Peak Plastic Foundation https://www.peakplasticfoundation.org/ and their plans for a Just Recovery https://www.peakplasticfoundation.org/blog/invest-in-solutions-not-bailouts
Watch The Story of Plastic https://www.storyofplastic.org/
Learn more about Break Free From Plastic https://www.breakfreefromplastic.org/
Support The Break Free From Plastic Pollution Act https://www.surfrider.org/coastal-blog/entry/federal-break-free-from-plastic-pollution-act-introduced
Be sure to subscribe to the WSL PURE newsletter. Around once a month we catch you up on our latest, as well as the top ocean and environment stories that float across our inbox. Subscribe here https://wsl.tv/JoinWSLPUREnewsletter.
Tune in to past One Ocean podcast episodes here: https://wsl.tv/wslpureoneoceanpodcast
Tell us the most creative way you're reducing your plastic use this month in a voice memo and email it to us at oneocean@wslpure.org for a chance to be featured in our next episode.
Do you have a story you want to share with us? Email us at oneocean@wslpure.org
For more visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
//
Subscribe to the WSL for more action: https://goo.gl/VllRuj
Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel.
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
As marketers, we do everything possible to execute marketing campaigns that produce phenomenal results. However, marketing isn’t a precise science – there are so many factors involved and, despite our best efforts, sometimes things don’t always pan out as well as we'd hoped.
So, what should you do when this happens?
In this podcast episode, Chris will explain his tips and tricks on what to do if your marketing goes wrong.
Learn how to level up your plastic activism with Doorae Shin from Surfrider Foundation Oahu. This young leader for environmental change in Hawaii talks about the importance of civic engagement and voting in fighting ocean plastic pollution, how to create systems change in small communities, how building long term relationships is the key to progress, and what surprising person she’d most like to surf with. Also, a big thanks to our friend Air at @5Gyres for this week’s Plastic Free July tip. If you'd like to send one in, please email oneocean@wslpure.org the audio file with your #plasticfreejuly tip!
SHOW NOTES
Thanks for listening and thanks again to Doorae for joining us!
For more on Doorae check out her Instagram: https://www.instagram.com/hiphipdoorae/
You can also find Surfrider Foundation, Oahu here: https://www.instagram.com/surfrideroahu/
And the Good Food Movement here: https://www.instagram.com/goodfoodmovement/
Be sure to subscribe to the WSL PURE newsletter. Around once a month we catch you up on our latest, as well as the top ocean and environment stories that float across our inbox. Subscribe here https://wsl.tv/JoinWSLPUREnewsletter.
Tune in to past One Ocean podcast episodes here: https://wsl.tv/wslpureoneoceanpodcast
Tell us the most creative way you're reducing your plastic use this month in a voice memo and email it to us at oneocean@wslpure.org for a chance to be featured in our next episode.
Do you have a story you want to share with us? Email us at oneocean@wslpure.org
For more visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
//
WSL
Subscribe to the WSL for more action: https://goo.gl/VllRuj
Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel.
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
Your customers are a wealth of knowledge and can offer a lot of insight into how to best reach them.
But in today’s digitally surging and rapidly changing environment, does your customer even know what they want? Can they even tell you?
In this podcast episode, Chris will help you understand your customers more.
Learn how to go plastic free on your own terms with Founder of Plastic Free July and author Rebecca Prince-Ruiz. After starting a one month, plastic-free challenge in 2011, she spurred a global movement of over 250 million people to reduce their plastic use. She talks about the origins of Plastic Free July, connecting to people outside your “eco-bubble,” using intentional language to create a movement, and the impact of behavioral economics on her work to go plastic free.
SHOW NOTES
Thanks for listening and thanks again to Rebecca Prince-Ruiz for joining us.
For more on Plastic free July, be sure to check out the links below:
https://www.plasticfreejuly.org/
https://www.facebook.com/PlasticFreeJuly/
https://twitter.com/PlasticFreeJuly
https://www.instagram.com/plasticfreejuly/
Rebecca’s book “Plastic Free: The Inspiring Story of a Global Environmental Movement and Why It Matters” is available in AUS via the link here https://www.newsouthbooks.com.au/books/plastic-free/ and will be available in the USA (later this year) here https://cup.columbia.edu/book/plastic-free/9780231198622
Do you have a story you want to share with us? Email us at oneocean@wslpure.org
Stay connected and sign-up for our WSL PURE email Newsletter: https://wsl.tv/JoinWSLPUREnewsletter
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
//
WSL
Subscribe to the WSL for more action: https://goo.gl/VllRuj
Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel.
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
With the COVID pandemic curve starting to flatten and restrictions beginning to ease, businesses will soon need to get up and running again. But how exactly will they do this, given some of the devastating effects that Covid-19 has inflicted on the economy?
In this panel discussion, four highly-experienced marketing professionals share their advice, tips and tricks on how to breathe new life into your businesses' marketing. Don't miss this opportunity to learn how to use effective marketing strategies to reconnect with your customers, and get your business back up on its feet ASAP!
Christopher Melotti from Melotti Media (Copywriting and Message Marketing)
Kristin Hancock from Font and Swatch (Graphic Design and Branding)
Arielle Bowers from Two Giraffes (Video and Podcast Production)
Mike Sandys from OddBall Marketing (SEO and SEM Marketing)
Main takeaways
- Learn how the business landscape has changed Post-COVID
- Gain insights into the benefits of being proactive
- Understand how to use Marketing to adapt to this new era
- Appreciate how best to approach customers as restrictions life
- See how to optimise your marketing efforts across multiple mediums
- Be able to ask questions about your business
Find out what you learn after 22,000 miles at sea with adventurer and activist Liz Clark. Liz has sailed the Pacific Ocean for 14 years on her boat “Swell,” and shares her lessons learned on how her femininity empowers her sailing, how her environmental work with Changing Tides Foundation and A Ti’a Matairea is making change, and how you have to live sustainably out on the open ocean.
SHOW NOTES
Thanks for listening and thanks again to Liz Clark for joining us!
Here’s more on Liz…
For more on her voyage and to find her book: https://swellvoyage.com/
Check out Changing Tides Foundation and their awesome work: https://www.changingtidesfoundation.org/
And for Liz’s work in Tahiti, check out A Ti'a Matairea: https://www.atmislandprotectors.org/
Do you have a story you want to share with us? Email us at oneocean@wslpure.org
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Subscribe to the WSL for more action: https://goo.gl/VllRuj
Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel.
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
We’re now entering the post-COVID era and the new norm – and it’s time to take action, rather than succumb.
Melotti Media wants to rise, and we want everyone to rise with us! So, to guide you towards salvaging 2020 for your business, Chris will share his 10 suggestions about how to reclaim 2020 in the post-COVID era.
Learn how race, gender, and class intersect to affect environmentalism with activist, writer, and intersectional environmentalist Leah Thomas. She breaks down what intersectional environmentalism really is, why conservationists should embrace anti-racism, and how a single, powerful post on social media ignited a movement.
Thanks for listening and thanks again to Leah Thomas for joining us.
For more on Leah:
Check her Instagram https://www.instagram.com/greengirlleah/,
And her original post on Intersectional Environmentalism https://www.instagram.com/p/CAvaxdRJRxu/
Read her article in Vogue https://www.vogue.com/article/why-every-environmentalist-should-be-anti-racist
And most importantly, check out the new platform for Intersectional Environmentalism: https://www.intersectionalenvironmentalist.com/
Also, we referenced the Yikes podcast a lot, which is worth a listen to hear more of Leah’s work in this area and how hard it is. https://podcasts.apple.com/gb/podcast/episode-7-black-lives-matter-is-more-than-trend-feat/id1498623503?i=1000477555813
The books we referenced include:
White Fragility by Robin DiAngelo
https://robindiangelo.com/publications/
How To Be An Antiracist by Ibram X. Kendi
https://www.ibramxkendi.com/how-to-be-an-antiracist-1
Do you have a story you want to share with us? Email us at oneocean@wslpure.org
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
WSL
Subscribe to the WSL for more action: https://goo.gl/VllRuj
Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel.
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
Our local curve is flattening and as things start to ease, now is the time to ensure a strong come back with your marketing after COVID-19.
To position your marketing effectively, your brand should adjust in response to the shift in searches, competitors and customer behaviour.
To help you, Chris from Melotti Media will take you through his 5 marketing tips you should be doing during the post-COVID era.
Costa Rica is one of the global leaders in conserving biodiversity on land, and with 92% of its territory at sea, they're working to protect the ocean too. Hear from WSL Championship Tour surfer Brisa Hennessy and Costa Rica’s Environment & Energy Minister Carlos Manuel Rodriguez on the importance of Costa Rica’s biodiversity, the work they’ve done to protect it, and how this affects surf tourism.
Show Notes
Costa Rica is one of the global leaders in conserving biodiversity on land, and with 92% of its territory at sea, they're working to protect the ocean too. Hear from WSL Championship Tour surfer Brisa Hennessy and Costa Rica’s Environment & Energy Minister Carlos Manuel Rodriguez on the importance of Costa Rica’s biodiversity, the work they’ve done to protect it, and how this affects surf tourism.
Thanks for listening and thanks again to Brisa and Carlos for joining us!
Black Lives Matter
Our teammate wrote this great article on “How Nick Gabaldón's Legacy Shaped My Identity As An LA Surfer” https://www.worldsurfleague.com/posts/452587/how-nick-gabaldon-shaped-me-as-an-la-surfer?isearch=true&scategory=all
Our friends at Heal The Bay And Black Surfers Collective Discuss Community Connectedness -- https://www.worldsurfleague.com/posts/452633/video-heal-the-bay-and-black-surfers-collective-discuss-community-connectedness
If you want to learn more about the Black Lives Matter movement, https://blacklivesmatter.com/
And on the topic, we’ve found this list of anti-racist resources really helpful: https://docs.google.com/document/d/1BRlF2_zhNe86SGgHa6-VlBO-QgirITwCTugSfKie5Fs/preview?pru=AAABcoG5lEU*XwenCly31VD_2FUR4knKcA
As well as these incredible leaders -- Dr. Ayana Elizabeth Johnson https://www.instagram.com/ayanaeliza/, Sal Masekela https://www.instagram.com/salmasekela/, and Leah Thomas https://www.instagram.com/greengirlleah/
Carlos
Learn more about Carlos Manuel here https://www.weforum.org/people/carlos-manuel-rodriguez-echandi
Brisa
You can find Brisa on Instagram at @brisahennessy - https://www.instagram.com/brisahennessy/
We Are One Ocean
To do your part in helping save the ocean, please go to https://www.weareoneocean.org/ sign the petition, email your representative, and share your support with friends and followers (remember tag @wslpure and @wsl and use the hashtag #weareoneocean so we can reshare!)
And do you have a story you want to share with us? Email us at oneocean@wslpure.org
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
WSL
Subscribe to the WSL for more action: https://goo.gl/VllRuj
Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel.
For More Visit: http://www.worldsurfleague.com/
Like the WSL on Facebook: http://www.facebook.com/wsl
Follow us on Twitter: http://twitter.com/wsl
Follow us on Instagram: http://instagram.com/wsl
Learn more about your ad choices. Visit megaphone.fm/adchoices
If you want to attract more customers, provide answers to their questions and nurture lasting relationships in order to convert them, content marketing is the key.
To guide you, here are ways content marketing helps your business make sales.
What types of content should I be creating? Why should I mix up my content?
These are great questions that many people ask. So, we decided to share what we use for our brand, Melotti Media.
Here are the 7 types of content themes you should be including in your content marketing mix
At Melotti Media, we believe in evolution!
As service providers, Melotti Media has always provided far more than just copywriting services and we've rebranded to reflect this.
However, one thing that won't change is the quality of content you will still get in every episode.
Watch out for more valuable snapshots about business marketing and copywriting services. Welcome to: The Message Marketing Pod!
Learn why conservation wins are the greatest victories of all with two-time Big Wave World Champion Greg Long. He talks about the 30x30 campaign and ocean conservation, how Covid-19 has shown how interconnected we are, finding deeper purpose, and the power of pressing pause.
SHOW NOTES
Learn why conservation wins are the greatest victories of all with two-time Big Wave World Champion Greg Long. He talks about the 30x30 campaign and ocean conservation, how Covid-19 has shown how interconnected we are, finding deeper purpose, and the power of pressing pause.
Thanks for listening and thanks again to Greg for joining us!
You can find Greg on Instagram at @gerglong … https://www.instagram.com/gerglong/ or check out his site at https://greglongsurf.com/
Here are some of this week’s articles:
“Denmark’s sewage plan gets up Sweden’s nose” via The Times https://www.thetimes.co.uk/article/denmarks-sewage-plan-gets-up-swedens-nose-vtmlbfx5m
Updated: Between the time we recorded and the time of publishing, it seems there’s been a pause in the project -- “Bushland wins last-minute reprieve from developers” via The Sydney Morning Herald https://www.smh.com.au/environment/conservation/bushland-wins-last-minute-reprieve-from-developers-20200525-p54wbn.html
And congrats to Surfrider NYC and all of the awesome organizations that helped stopped the Williams Pipeline https://nyc.surfrider.org/williams-transco-enhancement-pipeline/
And check out “Boiling Point: The ’30 by 30' plan to save the natural world” via LA Times
https://www.latimes.com/environment/newsletter/2020-05-21/boiling-point-save-natural-world-protect-30-percent-earth-boiling-point
And do you have a story you want to share with us? Email us at oneocean@wslpure.org
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn how to save the ocean with Lisa Speer, Director of NRDC’s International Oceans Program and marine scientist for over three decades. She discusses the 30x30 campaign’s conservation strategy, the importance of protecting the high seas, working with the UN, and the ocean’s amazing resilience.
Thanks for listening and thanks again to Lisa for joining us!
You can find Lisa on Twitter at https://twitter.com/LSpeerOceans
Check out the amazing work of NRDC at nrdc.org or and on the following channels:
https://www.instagram.com/nrdc_org/
https://twitter.com/nrdc
https://www.facebook.com/nrdc.org/
We barely got around to discussing this week’s articles, but these are great reads on the importance of biodiversity and 30x30:
Nature Is Our Best Antiviral
https://www.project-syndicate.org/commentary/seychelles-covid19-nature-is-best-antiviral-by-enric-sala-2020-05
New High Seas Treaty Could Be a Gamechanger for the Ocean
https://therevelator.org/high-seas-treaty/
Thanks to everyone who wrote in a question this week! Keep ‘em coming! And thanks to Annie for sending in the story about the Chehalis River Dam Project Proposal. If you’re in the Pacific NW - here are some helpful links:
https://www.conservationnw.org/news-updates/take-action-for-free-flowing-chehalis-river/
I misspoke in the episode - It’s the Twin HARBORS Waterkeeper! https://twinharborswaterkeeper.org/
And here’s the film, Chehalis: A Watershed Moment
https://www.youtube.com/watch?v=W0PC5Xa_CSc&t=3407s
And do you have a story you want to share with us? Email us at oneocean@wslpure.org
Learn more about your ad choices. Visit megaphone.fm/adchoices
A landing page offers people a very quick way to obtain valuable information using a highly tailored message, while also providing your business with customer details. If done well, landing pages convert your visitors into leads and paying customers.
In this podcast episode, Chris will share our 7 useful tips in writing effective landing page copy to help you.
Learn why COVID-19 is an environmental justice crisis with Selema Masekela, producer, surfer, Olympic commentator, and former X-Games host. He discusses how communities of color are being disproportionately affected by the pandemic, inequality in surfing and beach access, and long term underrepresentation in surfing.
This week’s articles:
Covid-19 is disproportionately affecting black and brown communities
https://www.msn.com/en-us/news/us/massachusetts-communities-with-dirty-air-are-coronavirus-hotspots/ar-BB13ouRY
Coronavirus is not just a health crisis — it’s an environmental justice crisis
https://grist.org/justice/coronavirus-is-not-just-a-health-crisis-its-an-environmental-justice-crisis/
And for more backstory on Selema, this is a great primer on his work in the action sports industry: “The Unlikely Preacher of Action Sports”
https://www.outsideonline.com/2380521/unlikely-preacher-action-sports-sal-masekela
Thanks again to Selema for joining us! You can find Selema on Instagram @Selema. And I highly encourage you to check out Stoked.org. They’re a great organization using board sports like surfing, skating, and snowboarding to close the opportunity gap.
Thanks to everyone who wrote in a question this week!
As always, you can find us online @wslpure and at wslpure.org, or email us at oneocean@wslpure.org.
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Learn more about your ad choices. Visit megaphone.fm/adchoices
What will be left in the wake of COVID-19 for businesses?
What about in a couple of months? A year?
In this podcast episode, Chris will share his predictions about the post-COVID era to help you adapt your marketing strategy.
Learn how COVID-19 has affected plastic pollution with Michael Doshi, Director Of Partnerships at Algalita Marine Research & Education. He talks about how the pandemic has caused a move away from reusable plastic bags, reveals where your recycling ends up at the end of the end of the line, and answers questions from fans.
This week’s articles:
- The coronavirus brought back plastic bag madness. Let’s make sure it’s temporary (LA Times) and The Amount Of Plastic Waste Is Surging Because Of The Coronavirus Pandemic (Forbes)
- Jakarta’s Trash Mountain: ‘When People Are Desperate for Jobs, They Come Here’ (NY Times)
- Big Plastic Asks For $1 Billion Coronavirus Bailout (The Intercept)
- Ocean plastic was choking Chile’s shores. Now it’s in Patagonia’s hats (The Guardian)
- The Surfrider “Break Free From Plastic” article (Surfrider)
- Take action today to help pass the “Federal Break Free From Plastic Pollution Act!” (Surfrider)
Thanks again to Michael Doshi from Algalita Marine Research & Education for joining us this week! To check out Doshi aka Dr. Dude, find him on Instagram @gnarlybeachcleaner!
Thanks to everyone who wrote in a question this week!
As always, you can find us online @wslpure and at wslpure.org, or email us at oneocean@wslpure.org.
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Learn more about your ad choices. Visit megaphone.fm/adchoices
We all know this pandemic is affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too.
So, in difficult times, how do we survive?
Here are our 5 tips on how to get inspired to shift your business model to not only survive but come out stronger during this unprecedented time.
Learn how an ecosystem is rebuilding in the middle of the ocean with surfer and adventurer Kona Johnson. He talks about his sailing trip to Palmyra Atoll with John John and Nathan Florence, his experience there exploring nature’s resilience with The Nature Conservancy, and the knowledge and stories he returned home with.
Thanks for listening! Show notes below…!
- Head to nature.org/palmyra to learn more about the Palmyra Atoll and The Nature Conservancy’s work there.
- Be sure to watch the series Vela. Just go to youtube.com/jjf - Ep 3 is our fav!
- Kona works with Kōkua Hawaiʻi Foundation, a rad partner of ours! kokuahawaiifoundation.org/
- We mentioned “Hope Spots” which is a program from Mission Blue, led by “Her Deepness” Dr. Sylvia Earle. Learn more here: mission-blue.org/hope-spots/
- The book Kona mentioned is, “The Art Of The Commonplace: The Agrarian Essays of Wendell Berry”
As always, you can find us online @wslpure and at wslpure.org, or email us at oneocean@wslpure.org.
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Learn more about your ad choices. Visit megaphone.fm/adchoices
Reece breaks down the week’s ocean news and dives into the science behind Palmyra Atoll’s resilient ecosystem with Chad Wiggins, Marine Program Director at The Nature Conservancy.
Show Notes:
Some of the articles referenced this week:
Here’s what COVID-19 teaches us about 'social learning' and the environment https://www.weforum.org/agenda/2020/04/here-s-what-covid-19-can-teach-us-about-environmental-action and “What the 'Humans Are the Virus' Meme Gets So Wrong” https://earther.gizmodo.com/what-the-humans-are-the-virus-meme-gets-so-wrong-1842934676
Florida aquarium breeds coral species. This could help save the world's third-largest reef. https://www.cnn.com/2020/04/22/us/florida-aquarium-first-reproduce-ridhed-cactus-coral-trnd/index.html and https://www.usatoday.com/story/news/nation/2020/04/22/florida-aquarium-breeds-ridged-cactus-coral-help-save-coral-reefs/3003867001/
Reflecting on the 50th Earth Day During a Time of Crisis: Lessons for Our Future https://medium.com/@SenatorTomUdall/reflecting-on-the-50th-earth-day-during-a-time-of-crisis-lessons-for-our-future-77c68db0717e
Subscribe to the WSL PURE | One Ocean podcast at link.chtbl.com/OneOcean so you don’t miss our new episode dropping tomorrow with Kona Johnson and so you can get the backstory on their sailing adventure and their experience on Palmyra
Be sure to watch the series Vela. Just go to youtube.com/jjf - Ep 3 is our fav.
To support The Nature Conservancy, go to nature.org/palmyra
Thanks to Chad Wiggins from The Nature Conservancy for joining us this week!
As always, you can find us online @wslpure and at wslpure.org, or email us at oneocean@wslpure.org.
For More Visit: http://www.wslpure.org
Like WSL PURE on Facebook: http://www.facebook.com/wslpure
Follow WSL PURE on Twitter: http://twitter.com/wslpure
Follow WSL PURE on Instagram: http://instagram.com/wslpure
Learn more about your ad choices. Visit megaphone.fm/adchoices
Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts – it creates value by connecting deeply with the audience’s emotions and personal experiences.
Here’s our tips on how to use storytelling copywriting as a powerful tool to build and strengthen your brand in the hearts and minds of your audience.
On this special episode of the podcast, we honor the 50th Anniversary of Earth Day by digging into its oily Santa Barbara origins with local WSL athletes and leaders from Santa Barbara non-profit organizations. Explore what led to Earth Day’s creation and the positive impact it has had on environmental activism and legislation with Championship Tour surfers Lakey Peterson and Conner Coffin, Executive Director of Santa Barbara Channelkeeper Kira Redmond, Community Environmental Council Program Director Michael Chiacos, and Environmental Defense Center’s Chief Counsel Linda Krop.
For more tips on what you can do this Earth Day, and everyday, visit wsl.tv/earthday Special thanks to our guests!
- Kira Redmond of Santa Barbara Channelkeeper https://www.sbck.org/
- Linda Krop of the Environmental Defense Center https://www.environmentaldefensecenter.org/
- Michael Chiacos of the Community Environmental Council https://www.cecsb.org/
- Lakey Peterson https://www.instagram.com/lakeypeterson/
- Conner Coffin https://www.instagram.com/connercoffin/
In our research, we stumbled across a couple great resources:
- An in depth article on the history of the spill: https://psmag.com/news/the-ocean-is-boiling-the-complete-oral-history-of-the-1969-santa-barbara-oil-spill
- A recent documentary about the Santa Barbara oil spill, and the power of community: https://bettertogethermovie.com/
Connect with us!
Email us at oneocean@wslpure.org, and find us on your favorite social network @wslpure.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Reece breaks down the week’s ocean news with WSL’s Kim Hogan.
Correction! The Rachel Carson quote is: “In nature, nothing exists alone.”
10 Years After BP Deepwater Horizon Disaster, Oceana Finds No Lessons Learned From Worst Oil Spill in U.S. History https://usa.oceana.org/press-releases/10-years-after-bp-deepwater-horizon-disaster-oceana-finds-no-lessons-learned-worst
US judge cancels permit for Keystone XL pipeline from Canada https://apnews.com/89e3f21d344db86b8743665ea66b892c
A National Mobilization to Defeat the Climate Crisis and Build a Just and Thriving Clean Energy Economy https://medium.com/@sam.t.ricketts/evergreen-action-plan-3f705ecb500a
The Pandemic Could Be an Opportunity to Remake Cities https://www.wired.com/story/pandemic-opportunity-remake-cities/
Thanks to Kim Hogan from the WSL for joining us this week!
Learn more about your ad choices. Visit megaphone.fm/adchoices
People are getting isolated and staying indoors – but that doesn’t mean your business should be distancing itself, too.
Social distancing will continue to push media consumption habits 60% higher than normal. Which means people are looking for news, features and content to get informed and be entertained during this time of crisis.
For marketers and advertisers, this is a chance to stand out and lead the conversation.
Reece breaks down the week’s ocean news with Hugo Tagholm.
- The Great Barrier Reef is experiencing its third mass bleaching event in five years https://www.climatecouncil.org.au/resources/great-barrier-reef-hit-by-mass-bleaching/ and https://apnews.com/6f3594b72e37a9d1280b1d622bab0d81
- Not helping — the U.S. Environmental Protection Agency is rolling back auto pollution rules… https://www.nytimes.com/2020/03/30/climate/trump-fuel-economy.html
- Why Plastic is also a climate issue https://www.greenbiz.com/article/why-plastics-are-also-climate-issue
- And unfortunately, why single-use plastics are making a comeback as a result of cover-19 https://www.theverge.com/2020/4/2/21204094/plastic-bag-ban-reusable-grocery-coronavirus-covid-19
- Thanks to Hugo from Surfers Against Sewage for joining us this week! https://www.sas.org.uk/
- You can find Hugo online here https://www.instagram.com/hugotagholm/ and here https://twitter.com/HugoSAS
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn how Surfers Against Sewage created three decades of disruptive change with Hugo Tagholm, the organization’s CEO for over 10 years. He talks about their new focus on harmful plastics, the power of an in-your-face message, “radical hope,” and how they became one of the Royal Family’s favorite non-profits.
Thanks for listening! Here are this week’s show notes:
- Check out Surfers Against Sewage here: https://www.sas.org.uk/
- If you’re looking to help your community go plastic free, we encourage you to check out their Plastic Free Communities program: https://www.sas.org.uk/plastic-free-communities/
- You can find Hugo online here https://www.instagram.com/hugotagholm/ and here https://twitter.com/HugoSAS
- Rupi Kaur is a poet/author who seems to empathize with the whole of humanity: https://www.instagram.com/p/B-VsoYxB5d5/
- David Goggins is as hard as they come. Here he is, keeping things in perspective. Warning, colorful language: https://www.instagram.com/p/B-xRPKOlVrd/
-
StayHomeShredLater https://www.worldsurfleague.com/posts/451049/surfrider-foundation-launches-stayhomeshredlater
Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week’s podcast, learn how Australian surfers paddled out to protect their coast with activist Damien Cole. He talks about leading The Fight For The Bight campaign against a foreign oil company drilling off the coast of southern Australia, what their win meant, and the importance of a committed team.
Thanks for listening! Here are this week’s show notes:
- Damien was just one of many incredible activists in the Fight For The Bight. Check out The Great Australian Bight Alliance to see the other organizations and people involved: https://www.fightforthebight.org.au/
- Do check out indigenous elder, Bunna Lawrie in “Jeedara: The Great White Whale” https://www.youtube.com/watch?v=hMMrGCurugw
- “The Head Of The Bight” by Patagonia Australia has some beautiful imagery of the area: https://vimeo.com/374032680
- The Fight For The Bight Goes To Norway https://www.patagonia.com.au/blogs/roaring-journals/the-fight-for-the-bight-goes-to-norway
- A great perspective from Sean Doherty, another amazing voice in this campaign: https://www.surfer.com/features/how-australian-surfers-defeated-equinor/
- Here’s our most recent coverage: https://www.worldsurfleague.com/posts/447762/bight-oil-drilling-plan-abandoned
- And some in depth coverage from last year from our friend Adam Skolnick: https://www.worldsurfleague.com/posts/386727/surfers-down-under-rise-up
- Some of pro surfing’s best joined the paddle outs last year — https://www.worldsurfleague.com/posts/385795/paddle-out-for-the-bight-torquay
- Australian Surfers Give A Masterclass In Protesting https://www.surfer.com/features/australian-surfers-give-master-class-protesting/
- You can find Damien on Instagram at: https://www.instagram.com/damienmcole/
- And you can find us online @wslpure and wslpure.org
Learn more about your ad choices. Visit megaphone.fm/adchoices
Everything has slowed down due to the Coronavirus or COVID-19, and this downtime may have you wondering what your business should do. Marketing is your answer.
This environment offers a unique opportunity to evaluate and reinvent all of your marketing strategies.
Listen to Chris' tips to keep ahead of COVID-19 and thrive.
The world of advertising is a dynamic, competitive and ever changing environment.
Your customers today are demanding authentic and savvy content that not only informs but also entertains them. This makes it extra challenging to create powerful messages that resonate and allow your business to stand out.
To survive, you need to craft effective advertising copy that will leave a powerful and lasting impact on your target audience.
To help you, here are some tips from Christopher Melotti about how to write effective advertising copy.
Learn how the surfing community came together to save Trestles with the Surfrider Foundation leaders that spearheaded the campaign, CEO Chad Nelsen and Coastal Preservation Manager Stefanie Sekich-Quinn. With Surfrider and their strong coalition of grassroots organizations, they fought together against big money, big government, and almost impossible odds to protect one of the world’s most iconic waves.
Learn more about your ad choices. Visit megaphone.fm/adchoices
When we create marketing content, we want our audience to respond. Low customer engagement means a poor use of your resources, lower brand recognition and lower leads.
You may even cop backlash from clients, despite all the time and effort you've taken.
All of these can be discouraging and damaging for your brand.
In this special episode, Reece connects with four notable figures in the Australian surf community to discuss the aftermath of the fires, why they happened in the first place, and what’s being done now. Three-time WSL World Champion Mick Fanning, WSL’s VP of Tours & Competition Jessi Miley-Dyer, writer and Patagonia Ambassador Sean Doherty, and CEO of Climate Council Amanda McKenzie look back at the impact of the devastating fires, and look forward to the recovery efforts in progress.
Thanks for listening to this special episode of WSL PURE | One Ocean. Here are the show notes for this week's episode:
- Thanks to our guests this week:
- Amanda McKenzie https://www.climatecouncil.org.au/author/amanda-mckenzie/
- Mick Fanning https://www.instagram.com/mfanno/
- Sean Doherty https://www.instagram.com/seano888/
- Jessi Miley Dyer https://www.instagram.com/jessmileydyer/
- Learn more about Climate Council and their work to advocate for climate action in Australia here. https://www.climatecouncil.org.au/
- Learn more about the Foundation for Rural & Regional Renewal and their work to rehabilitate Australia after the fires here. https://www.frrr.org.au/ [Sorry to our friends at FRRR for misreading their name in the show!]
- And if you liked that quote from Kurt Vonnegut Jr., you can read the book from which it came, “God Bless You, Mr. Rosewater.”
- And you can find us online @wslpure and wslpure.org.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn why a surfer and senator are fighting for Australia's ancient forests with WSL Championship Tour surfer and PURE Ambassador Ace Buchan and Senator for Tasmania Peter Whish-Wilson. They discuss their trip to the Tarkine, a region of Tasmia known for its incredible rainforests that is currently under threat from logging, and their interactions with the environmentalists fighting to protect the trees from being cut down. 2020 World Surf League. All Rights Reserved.
Learn more about your ad choices. Visit megaphone.fm/adchoices
COVID-19 is spreading around the world and people are starting to panic - which is affecting all of our businesses. In this troubled time, communication is so incredibly important.
As a professional Marketing Copywriter, here are Chris' 5 tips to business communication during the troubled times we have literally on our hands right now.
Learn how Kōkua Hawaiʻi Foundation builds grassroots movements with Natalie McKinney, the foundation’s Executive Director. She also talks about educating kids on plastic pollution and farming, the positive power of coalitions, and growing up in Hawaii.
Thanks for listening. Before you go for a swim and run for city council, check the show notes...
- You can learn more about Kōkua Hawai’i Foundation here https://www.kokuahawaiifoundation.org/ and find them on social media @kokuahawaiifoundation.
- And you can check out the Plastic Free Wave we built together a couple years ago, and the recent activation at the 2019 Pipemasters here https://www.worldsurfleague.com/posts/366461/join-wsl-pure-and-catch-the-plasticfreewave and here https://www.worldsurfleague.com/posts/439985/join-wsl-pure-and-friends-and-catch-the-plasticfreewave
- As always, you can find us online at wslpure.org and @wslpure.
Until next time!
Learn more about your ad choices. Visit megaphone.fm/adchoices
- CONGRATS to the Australian surf community that led the #FightForTheBight…and won!
- Energy giant Equinor has abandoned its plans to drill for oil in the Great Australian Bight https://www.theguardian.com/environment/2020/feb/25/great-australian-bight-equinor-abandons-plans-to-drill-for-oil
CLIMATE
- Firstly, the AUS fires are FINALLY out…
- And it seems that the present research shows that human caused climate change making the chances of the fires happening at least 30% more likely… https://www.nytimes.com/2020/03/04/climate/australia-wildfires-climate-change.html
- Great Barrier Reef could be facing the most extensive coral bleaching ever…
- https://www.smh.com.au/environment/climate-change/record-february-heat-pushes-reef-corals-closer-to-big-bleaching-event-20200305-p547bc.html
- California Had Its Driest February on Record…
- https://www.nytimes.com/interactive/2020/03/03/climate/dry-california.html
- Do something about it! Sign Surfrider Foundation’s Climate Action Alert
- https://secured.surfrider.org/action/engagement?actionId=AR0028739&id=701i00000018YoU
COASTS
- Half of the world's beaches could disappear by the end of the century, study finds
- https://www.cnn.com/2020/03/02/world/beaches-disappearing-climate-change-sea-level-rise/index.html
PLASTIC
- How Big Oil and Big Soda kept a global environmental calamity a secret for decades
- https://www.rollingstone.com/culture/culture-features/plastic-problem-recycling-myth-big-oil-950957/
- Earth Island Institute suing major single-use plastics producers and packagers https://www.latimes.com/environment/story/2020-02-26/coca-cola-pepsi-other-big-companies-face-plastic-pollution-lawsuit
- The list suggests it was at least somewhat informed by #BreakFreeFromPlastic’s brand audit… https://www.breakfreefromplastic.org/globalbrandauditreport2018/
- Do something about it! Support the Federal Break Free From Plastic Pollution Act!
- https://secured.surfrider.org/action/engagement?actionId=AR0032446&id=701i00000018YoU
Want ocean news delivered to your inbox once a month? Sign up for the WSL PURE newsletter at http://wslpure.org!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn how surfing empowers women and youth in under-resourced communities with Emi Koch, Fulbright National Geographic Storyteller.
So many great notes to follow up on this week!
- Learn more about and support Emi’s NGO - Beyond The Surface International https://www.beyondthesurfaceinternational.org/ You can also find her work on Instagram at https://www.instagram.com/beyondthesurfaceintl/ and https://www.instagram.com/coast2coast.movement/
- If you want to see Transformed “Beyond The Surface” it’s available here: https://www.worldsurfleague.com/posts/448196/wsl-studios-transformed-season-3-beyond-the-surface?playlistId=447965&s1=watch
- We chatted about our experience volunteering in Peru with https://www.wavesfordevelopment.org/ And this is an all-time favorite moment of mine, when my wife took the initiative to get some of the girls in the water https://www.instagram.com/p/BRaJonFBV54/
- Check out the Kovalam Surf Club here https://www.kovalamsurfclub.com/
- And be sure to see the whole film, too! https://www.imdb.com/title/tt3504810/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Audiences are evolving and customer expectations are changing - this means brands should too.
Brands need to work harder today than ever before to pique interest and engage people - and we do this through appeal.
Listen to this episode of The Copywriting Blog to learn the 8 ways to boost your brand's appeal.
Learn why baby fish are eating microplastics with Jamison Gove, PhD, Oceanographer at NOAA.
- Check out the stunning imagery here - “Baby fish have started eating plastic. We haven’t yet seen the consequences” https://www.nationalgeographic.com/magazine/2019/05/microplastics-impact-on-fish-shown-in-pictures/
- See more about how “Prey-size plastics are invading larval fish nurseries” https://www.pnas.org/content/116/48/24143 https://natureecoevocommunity.nature.com/users/332186-jamison-m-gove/posts/56442-prey-size-plastics-are-invading-larval-fish-nurseries
- To help track coral bleaching in Hawaii, check out https://Hawaiicoral.org
- Learn how “Hunting Wild Pigs Could Save Hawaii’s Coral Reefs” https://www.youtube.com/watch?time_continue=2&v=jCEdBoONo2k&feature=emb_title
Learn more about your ad choices. Visit megaphone.fm/adchoices
A copywriter should be asking you a lot of in depth questions to get the right outcome for you. This is also a way to determine whether the copywriter you hire is good or not. Here are the 5 questions that the right copywriter will ask before they begin.
Here’s the ocean news that floated into our inbox this week, February 21, 2020:
- Former prime ministers are supporting “30x30” targets... “World leaders urged to 'step back from precipice' of ecological ruin” https://www.theguardian.com/environment/2020/feb/18/world-leaders-urged-to-step-back-from-precipice-of-ecological-ruin-aoe
- Gold Coast World Surfing Reserve In Pursuit Of Legal Protection https://www.savethewaves.org/gold-coast-world-surfing-reserve-gains-legal-protection/
- Check out our friends at Surfers For Climate! https://www.instagram.com/surfersforclimate/ and their call to support #CliamteActNow “Australian leaders launch petition for a Climate Change Act #ClimateActNow” https://www.climateactnow.com.au/
- Take 3 For The Sea CEO, Tim Silverwood, is handing over the reins of Take 3 - https://www.take3.org/ - and starting Ocean Impact https://www.ocean-impact.org/ -- An accelerator to help people start, grow & invest in businesses that positively impact the ocean.
- Solar prices are dropping below coal prices, and that’s great news for the ocean… “As Solar Energy's Price Has Dropped, More Companies Get Onboard” https://www.npr.org/2020/02/21/808016558/as-solar-energys-price-has-dropped-more-companies-get-onboard?utm_medium=RSS&utm_campaign=storiesfromnpr
Learn more about your ad choices. Visit megaphone.fm/adchoices
How does Copywriting work? This question is commonly asked by businesses of all sizes and industries who need marketing collateral to communicate with their desired audience. Creating written content is a very important part of marketing because it helps reach today's elusive customers. In this episode, Chris from Melotti Media explains all the tips and tricks you need to know about copywriting and how it works for your business.
Learn how deep sea research uncovered an underwater upside-down lake with Carlie Wiener, Director of Marine Communications at the Schmidt Ocean Institute.
- Learn more about Schmidt Ocean Institute’s work here: https://schmidtocean.org/
- Want to see the upside down underwater lake? https://www.facebook.com/watch/?v=281483759375976
- Boo! Check out the “Ghost Fish” https://schmidtocean.org/underwater-reveal-finding-deepest-fish-leads-to-seamount-discovery/#images-4
- Want to see how you can use an ROV (Remotely Operated Vehicle) to paint for you? https://schmidtocean.org/cruise-log-post/mechanical-muse/
- And you can see more of the S.O.I.’s Artist At Sea Program here: https://schmidtocean.org/apply/artist-residency-program/
- And just for fun, we have to share this one again -- see how deep the deep sea goes and who lives at what depth! https://neal.fun/deep-sea/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Take action to support the Break Free From Plastic Pollution Act! https://secured.surfrider.org/action/engagement?actionId=AR0032446&id=701i00000018YoU&cid=54585defa91e651aba4b0eb1a4b3741ff8d11849a8db3f265439ad2d4c70be55e6f52a587c4f23526be3b5685317671c
Learn more about the Break Free From Plastic Act https://www.surfrider.org/coastal-blog/entry/federal-break-free-from-plastic-pollution-act-introduced
Check out the Story of Plastic https://www.eventbrite.com/e/story-of-plastic-screening-tickets-92406820287?aff=utm_source%3Deb_email%26utm_medium%3Demail%26utm_campaign%3Dnew_event_email&utm_term=eventname_text
The Antarctic is heating up… https://www.cnn.com/2020/02/07/world/antarctica-registers-hottest-temperature-on-record/index.html
Meanwhile the Arctic permafrost is melting, too. https://www.wired.com/story/abrupt-permafrost-thaw/
Like eating poke? Might want to read up on The Poke Paradox https://longreads.com/2020/02/06/the-poke-paradox/
Scope out these sustainable sneakers — The Space Hippies — from Nike. https://news.nike.com/news/space-hippie
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn why your surfboard sucks for the ocean and the environment with Ry Harris, eco-board guru and surfboard shaper.
- Check out Ry’s work at https://earthtechsurf.com/ and find them on Instagram at https://www.instagram.com/earthtechnologies/
- Scroll down here to see the boards Ry and team laminated at the PURE Village during the Freshwater Pro https://www.worldsurfleague.com/posts/421840/wsl-pure-sustainable-innovators-join-forces-at-the-surf-ranch
- Learn more about Ecoboard Certification from Sustainable Surf http://www.sustainablesurf.org/ecoboard/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Your audiences aren’t confined to a single brand experience. They’re interacting with your brand in an ever-changing way. They meet you at all hours, in all places, with all their unique dimensions and traits, across multiple channels. This leaves marketers with the challenge of maintaining a consistent experience. Omnichannel marketing allows you to meet that challenge.
Learn how kōkua spirit can change the world with Kim Johnson, educator and founder of the Johnson Ohana Foundation and Kōkua Hawaii Foundation.
- Check out Kim’s amazing work to green Jack’s tour https://jackjohnsonmusic.com/archive/news/thanks_for_a_great_green_tour
- Learn more about All At Once http://allatonce.org/,
- Check out the Kōkua Hawaiʻi Foundation https://www.kokuahawaiifoundation.org/
- Join the BYOBottle campaign here https://byobottle.org/
- And you can find us @wslpure and at wslpure.org!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Australian scientists are urging the government to act on climate! https://www.smh.com.au/environment/climate-change/dire-outlook-researchers-call-for-urgent-australian-climate-action-20200128-p53vfq.html
They should know, they’re looking at the data, like this video from NASA https://twitter.com/nasa/status/1220451416197730305?s=12
Meanwhile, New Jersey is taking a big step forward to protect its coast https://www.nytimes.com/2020/01/27/nyregion/climate-change-nj-environmental-rules.html
and New York is battling the Williams Pipeline (again!). Sign the petition if you can! https://actionnetwork.org/petitions/tell-governor-cuomopublic-service-commission-listen-to-the-clcpa-reject-all-of-national-grids-fracked-gas-pipelines-and-proposals
In California, new renewable energy targets may mean a boost to the economy https://www.forbes.com/sites/energyinnovation/2020/01/27/a-7-billion-economic-opportunity-from-stronger-california-climate-policies-shows-low-hanging-fruit-remains-to-be-picked/amp/
If you’re in LA, shake it all off at the Panic Party! https://hammer.ucla.edu/programs-events/2020/panic-party
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn how to stay zen in an ocean of plastics with Air Copeland, mindfulness master, producer, and Executive Director of The 5 Gyres Institute.
Thanks for listening. Lots to follow up on here!
Air
- You can learn more about Air at http://www.airrioncopeland.com/
- You can rent Air’s documentary “White Wash” on race in surfing on iTunes, YouTube, Amazon Prime, and in the Google Play Store.
5 Gyres
- Learn more about The 5 Gyres Institute at 5gyres.org
- Check out their Better Alternatives Now list https://static1.squarespace.com/static/5522e85be4b0b65a7c78ac96/t/5acbd346562fa79982b268fc/1523307375028/5Gyres_BANlist2.pdf
- And be sure to check out their Trash Blitz program at trashblitz.org
- We chat about the 2015 “Sea Change” Expedition with 5 Gyres. Here’s the final report. https://static1.squarespace.com/static/5522e85be4b0b65a7c78ac96/t/57d852e503596eb8b595d6e6/1473794795937/5Gyres+2015+SEA+Change+Expedition+Summary+Report.pdf
- If interested in the history of plastic pollution and Marcus’ storied drift from CA to Hawaii, check out his book “Junk Raft.” https://www.amazon.com/Junk-Raft-Activism-Plastic-Pollution/dp/0807056405
Plastic Pollution
- See the famous 1955 Time magazine cover re: “Throwaway Culture” https://time.com/3879873/throwaway-living-when-tossing-it-all-was-all-the-rage/
- Here’s that article re: plastic fibers in the air we breathe: https://www.nationalgeographic.com/environment/2019/04/microplastics-pollution-falls-from-air-even-mountains/
Other
- Dr. Kate Marvel “We Need Courage, Not Hope, to Face Climate Change” https://onbeing.org/blog/kate-marvel-we-need-courage-not-hope-to-face-climate-change/
As always, you can find us online @wslpure and at wslpure.org, or email us at oneocean@wslpure.org.
Learn more about your ad choices. Visit megaphone.fm/adchoices
China steps up the urgency on single-use plastic! “Single-use plastic: China to ban bags and other items”
https://www.bbc.com/news/world-asia-china-51171491
Another solid move! “Malaysia has sent back tons of plastic waste to rich countries, saying it won't be their 'garbage dump’”
https://www.cnn.com/2020/01/20/asia/malaysia-plastic-waste-return-scli-intl/index.html
High fives to our friend Melati of Bye Bye Plastic Bags! “Meet the teenage change-makers making waves at Davos 2020”
https://www.weforum.org/agenda/2020/01/the-teenage-change-makers-at-davos-2020/
Surfrider Foundation is hiring a Plastic Pollution Policy Coordinator!
https://www.surfrider.org/careers/plastic-pollution-policy-coordinator
Florida still calls it like it is. “Conservative States Seek Billions to Brace for Disaster. (Just Don’t Call It Climate Change.)”
https://www.nytimes.com/2020/01/20/climate/climate-change-funding-states.html?smid=nytcore-ios-sharehttps://www.nytimes.com/2020/01/20/climate/climate-change-funding-states.html?smid=nytcore-ios-share%3E
Bio bricks? “Bricks Alive! Scientists Create Living Concrete”
https://www.nytimes.com/2020/01/15/science/construction-concrete-bacteria-photosynthesis.html?smid=nytcore-ios-share
Learn more about your ad choices. Visit megaphone.fm/adchoices
The reason why businesses produce content is to help general more sales. However, direct selling can really turn customers away. So, how do you find this balance in your content?
Learn how one Australian surfer led Harvard to go green with Leith Sharp, innovator and Director of the university’s Executive Education for Sustainability Leadership.
Thanks for listening!
- Learn more about Leith Sharp! https://www.extension.harvard.edu/faculty-directory/leith-sharp
- For an awesome primer on biomimicry, check out how biomimicry was used to redesign Japan’s high speed trains. https://www.youtube.com/watch?v=iMtXqTmfta0
- Check out our friends at Mothers Out Front https://www.mothersoutfront.org/
- And, if you want a laugh, check out the scene Leith references about ‘getting the vibe right’ from The Castle: https://www.youtube.com/watch?v=ssukL9a99JA
- Want to learn more about organic cotton? Our friends and supporters at Outerknown share why “Organic Matters” on their blog. https://www.outerknown.com/blogs/journey/organic-matters
- As always, let us know what you think of the show. Please rate and review, and if you have something to share, hit us up at oneocean@wslpure.org.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week’s ocean news…!
Lots to read up on about the climate. No surprises here, but important to know where we stand…
- Study Confirms Climate Models are Getting Future Warming Projections Right — https://climate.nasa.gov/news/2943/study-confirms-climate-models-are-getting-future-warming-projections-right/
- Ocean temperatures hit record high as rate of heating accelerates — https://www.theguardian.com/environment/2020/jan/13/ocean-temperatures-hit-record-high-as-rate-of-heating-accelerates
- Record-Setting Ocean Warmth Continued in 2019 — https://link.springer.com/article/10.1007/s00376-020-9283-7
- 2019 Was the Second-Hottest Year Ever, Closing Out the Warmest Decade — https://www.nytimes.com/interactive/2020/01/15/climate/hottest-year-2019.html
Shout out to Microsoft for taking bold action…
- Microsoft will be carbon negative by 2030 — https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-carbon-negative-by-2030/
Local communities stepping up…!
- Selectmen Support Carbon Pricing Act https://www.capenews.net/falmouth/news/selectmen-support-carbon-pricing-act/article_b1f55eb3-c383-5e33-a944-f35516f16c41.html
- Petitioner Goes For All-Out Plastic Container Ban In Falmouth and https://www.capenews.net/mashpee/news/municipal-plastic-bottle-ban-proposed-in-mashpee/article_5b1ebd3f-676d-53ba-96ea-84d6028f8632.html and https://www.capenews.net/falmouth/news/petitioner-goes-for-all-out-plastic-container-ban-in-falmouth/article_b2a269fb-2e66-5e14-84ec-f8d5d45eda27.html
Catch us online @wslpure and wslpure.org or shoot us an email at oneocean@wslpure.org!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn how living solo takes a village with Léa Brassy: surfer, sailor, spearfisher, and environmentalist.
Thanks for listening!
- You can learn more about Léa at her site here http://www.leabrassy.com/ or follow her adventures on Instagram @leabrassy.
- Be sure to check out our Glowing Glowing Gone project with Léa et al in Tahiti here: https://www.worldsurfleague.com/posts/411463/wsl-pure-raising-awareness-of-the-coral-reef-crisis and learn more about our partners in the project the Coral Gardeners https://www.coralgardeners.org/and Glowing Glowing Gone https://www.glowing.org/
- Finally, you can learn from the legend himself, and watch our friend Dr. Austin Bowden-Kerby’s TED talk on Coral Gardening… https://www.youtube.com/watch?v=7PRLJ8zDm0U
If you want to learn more ways you can live a lower carbon lifestyle, we've got you covered. Check out https://www.worldsurfleague.com/posts/379080/wsl-pure-climate, and of course stay tuned to @wslpure and wslpure.org.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Melati and Isabel Wijsen, inspiring young Co-founders of Bye Bye Plastic Bags, go in-depth about Bali’s breakthrough ban on plastic bags, the power of youth activism, and inspiring future change-makers.
Show notes:
- You can read more about Melati, Isabel, and their work in Bali in our coverage from our contributor Adam Skolnick here https://www.worldsurfleague.com/posts/392584/wsl-pure-balis-progress-on-plastic
- You can find Bye Bye Plastic Bags @byebyeplasticbags on Instagram and Facebook or at byebyeplasticbags.org. You can also follow Isabel and Melati directly on Instagram @isabel.wijsen or @melatiwijsen.
- Check out this video of Plastic Free MV passing a ban on plastic bottles in their town on Martha’s Vineyard! https://vimeo.com/330141360
- Learn more about “Deep-Sea Mining and the Race to the Bottom of the Ocean” in The Atlantic https://www.theatlantic.com/magazine/archive/2020/01/20000-feet-under-the-sea/603040/
- To support the fire fighters in Australia, you can donate to support the fundraiser for The Trustee for NSW Rural Fire Service & Brigades Donations Fund here: https://www.facebook.com/donate/1010958179269977/, to support the indigenous communities, you can donate to the Fire Relief Fund for First Nations Communities https://au.gofundme.com/f/fire-relief-fund-for-first-nations-communities and to support wildlife affected by the fires, check out https://www.wires.org.au/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Nik Strong-Cvetich, Executive Director of Save The Waves, discusses the World Surfing Reserves and how preserving the ocean’s best surf breaks can help protect its other vital ecosystems. Reece and Nik also call up a special guest: big wave surfer Joao de Macedo.
Show Notes:
You can learn more about Save The Waves Coalition at savethewaves.org
We’d love it if you subscribe to our newsletter at wslpure.org, follow us on Instagram @wslpure, or shoot us an email at oneocean@wslpure.org.
If in need of some gear, you can find high quality, sustainably made threads at Outerknown.com
Thanks to our friends the Wild Yaks from Rockaway Beach,NY for our theme music!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Rafael Bergstrom, Executive Director of Sustainable Coastlines HI, breaks down the recently-passed Bill 40, a monumental measure banning single-use plastic in Hawaii, and details the efforts it took to push it through and how it will impact the state going forward.
Show Notes:
You can learn more about Sustainable Coastlines Hawaii here http://sustainablecoastlineshawaii.org/ and Bill 40 here. https://www.kitv.com/story/41454281/bill-40-signed-into-law-banning-most-disposable-plastics-on-oahu-by-2022
Also check out our other partners working to protect Hawaii.
https://www.kokuahawaiifoundation.org/
https://oahu.surfrider.org/
https://www.zerowasteoahu.org/
This week's Flotsam + Jetsam!
Thanks to Dr. Ayana Elizabeth Johsnon (https://www.instagram.com/ayanaeliza) (https://twitter.com/ayanaeliza) for her work to promote a "Blue New Deal." Check out her op-ed summarizing it here: https://www.washingtonpost.com/opinions/2019/12/10/green-new-deal-has-big-blue-gap-we-need-protect-our-oceans/
Our friends at the Lamont-Doherty Earth Observatory https://www.ldeo.columbia.edu/ have some exciting research re: coral and how it helps us understand our past, and our future available here:
https://graphics.reuters.com/CLIMATE-CHANGE-CORALS/0100B33V2CC/index.html
Take a deep dive into Neal Agarwal's "The Deep Sea" https://neal.fun/deep-sea. Finally, if interested in the UNFCCC's Sports For Climate Action Framework, you can learn more here: https://unfccc.int/climate-action/sectoral-engagement/sports-for-climate-action
Thanks for listening!
Hit us up on email at oneocean@wslpure.org or find us on all the social sites @wslpure!
See you in 2020!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Every business needs written marketing content, from your website, to blogs, video scripts and much more. So, is a freelance copywriter your answer? In this episode, Chris gives you all the information you need to know to make the right decision for your business.
Recorded live at the 2019 Vans US Open of Surfing, an all-star panel of Dane Gudauskas, Kim Matsoukas, Stefanie Sekich Quinn, and Jackson Hinkle sits down with Reece to talk about how brands can impact the environment, the powerful youth movement making a difference today, and the current state of climate change.
Show Notes:
Thanks to our panelists!
Stefanie Sekich-Quinn, Coastal Preservation Manager at Surfrider Foundation
Kim Matsoukas, Senior Manager of Sustainability at Vans
Dane Gudauskas, Vans team rider and Cofounder of Positive Vibe Warriors
Jackson Hinkle, Youth Climate Activist
Thanks to our partners for supporting the discussion!
Vans
Clif Bar
Surfrider Foundation
Pacific City
Links for this week's Flotsam and Jetsam
Bill 40 Passes! https://www.zerowasteoahu.org/bill-40-honolulu-city-council
Vans Science Based Targets for Sustainabiilty https://www.vfc.com/sustainability-and-responsibility
One of "Nature's Solution[s] to Climate Change" - Whales! https://www.imf.org/external/pubs/ft/fandd/2019/12/natures-solution-to-climate-change-chami.htm
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing is always changing and along with it, SEO practises. With Audio content and voice search trends on the rise, it’s important to know how to update your content to adapt and see results!
Marine scientist and artist Ethan Estess dives into the dangers of overfishing top predators (sharks!) and the current state of Blue Fin Tuna, and then discusses his show-stopping design projects, including his Pipeline sculpture and Golf Ball Wave.
Show Notes:
More on Ethan Estess:
- Learn more about Ethan's non-profit Countercurrent
- Check out our work with Fore The Waves at the Freshwater Pro presented by Outerknown and at The Ohana Festival
Flotsam + Jetsam!
Upcoming events:
- DEC 6 - Find a climate strike near you! Here are some groups that are organizing: https://globalclimatestrike.net/ https://www.fridaysforfuture.org/ https://www.sunrisemovement.org/climatestrike https://www.climatecouncil.org.au/
- DEC 7 - Support the North Shore Community Land Trust as they work to protect Hawaii's coast and some of our favorite waves!
This week's ocean news:
- Warming Waters, Moving Fish: How Climate Change Is Reshaping Iceland (New York Times)
- Coal Knew, Too (Huffington Post)
-
OceanOptimism! Scientists spot critically endangered vaquita porpoises with babies (San Diego Union Tribune)
As always, you can learn more about WSL PURE at wslpure.org. Find us on Instagram, Facebook, or Twitter, or just shoot us an email at oneocean@wslpure.org.
Learn more about your ad choices. Visit megaphone.fm/adchoices
For the first-ever episode, Reece talks with the founder of The Plastic Pickup Alex Weber, who collected over 50,000 degrading golf balls from the sea floor off the coast of Pebble Beach and studied the effects of their microplastics on the surrounding ecosystem.
You can learn more about The Plastic Pick-Up and "Fore The Waves" here: https://www.theplasticpick-up.org/the-golf-ball-project.
Watch the process of building the wave here: https://www.worldsurfleague.com/posts/418810/wslpure_golf_ball_wave_fwp
Learn more about your ad choices. Visit megaphone.fm/adchoices
Our mission to protect our one ocean starts with becoming informed. In this series of enlightening and engaging conversations, WSL PURE’s Reece Pacheco speaks with activists, artists, athletes, and academics, about ocean conservation, sustainability, and how we can all take action to save our seas.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Is copywriting just fancy words? Or is it much more than this? In this episode, Chris explains the true value of copywriting and the potential value it offers your businesses.
Are you looking to take a copywriting and content marketing class but not sure if it’s worth it or which to choose? Let’s discuss what you need to consider.
"How much do you charge for copywriting?" It’s the most common question a copywriter gets asked after “what does a copywriter do?” Here are the 5 factors to consider when getting a copywriting quote and how much you should pay for copywriting services.
Content may be king, but engagement is queen. Content marketing is powerful but you need to offer real value to your audience if you want to them to care. Here are 7 ways to improve your content and get the results you deserve.
Are you confused about what a copywriter does and what benefits they offer your business? In this episode, we answer the question “what does a copywriter do?” and discuss the benefits they can provide your business.
Businesses understand today the need for quality copywriting and excellent content to engage audiences. However, there are some fundamentals that seem to always get missed. In this Podcast episode, we talk about 5 tips to create ideal content that gets results.
Business naturally goes up and down, however that doesn’t stop us all from panicking every time a shift occurs. In this podcast episode, I’ll provide some comforting words of support (which we all need in these times) as well as some effective tactics to get you back on track.
It’s an old rule, but still a good one that we all need to be mindful of. Content Marketing is about creating, publishing and executing – but quality should not come at the mercy of quality. Your audience will notice, and so will you! Let’s discuss how to keep you on track.
Content marketing is a very effective type of marketing, and while static content (that remains the same) is great, interactive content can take your marketing to a whole new level. In this episode, we discuss how allowing your audience to interact with content that changes with their input (such as quizzes and forms) can improve your engagement levels through personalisation.
Content marketing is a very effective type of marketing, and while static content (that remains the same) is great, interactive content can take your marketing to a whole new level. In this episode, we discuss how allowing your audience to interact with content that changes with their input (such as quizzes and forms) can improve your engagement levels through personalisation.
People are obsessed with content today! We’re watching videos, skimming blogs, reading eBooks, listening to Podcasts and so on – there’s never a dull moment in our constant craving for information and entertainment. So, how does your brand meet your audience’s growing demand while offering ongoing value? Through quality content marketing - here’s how!