Empathy Rising: Side Hustles for Therapists in Private Practice: Recent Episodes
Marissa Lawton; Licensed therapist and online marketer
The Empathy Rising Podcast is the place for therapeutic entrepreneurs who want to evolve beyond the couch.
I’m your host, Marissa Lawton. I’m a licensed counselor with a young family and it is my mission to help my fellow therapists recognize the value of their clinical skills in AND out of session.
I walk alongside entrepreneurial therapists as they scale their private practices and turn them into thriving businesses. By moving beyond 1:1 work with clients and developing their first online program that expands their impact and their income.
Each week we’ll be talking about cultivating a lighter lifestyle where your income isn't tied directly to your time. You’ll get a peek behind the scenes at my multi Six-Figure online business, listen in on real coaching calls with other therapists. And you’ll be inspired to take the tangible steps to make your online income stream a reality.
Curl up, grab your headphones and your favorite notebook, get cozy, and embrace the idea that empathy and success are not mutually exclusive.
Feeling overwhelmed by life's emotional rollercoaster while in the trenches of launching or growing your side hustle? In this Side Hustle Support Group spotlight episode, I’m interviewing Joyce Agne about her rewilding methods and her experience inside the Side Hustle Support Group program.
Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle
How do emotions and side hustles mix? In this Side Hustle Spotlight episode, I'm interviewing, Joanne Kim who built a side hustle around helping people transform emotional challenges into strengths.
Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle
Feeling stuck with your side hustle? Tune in as Kristin Tand from "In the Kitchen with Kristin" shares her journey, struggles, and triumphs in this Side Hustle Support Group spotlight episode.
Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle
Feel overwhelmed balancing a side hustle with life's ups and downs? Tune into this Side Hustle Support Group Spotlight Episode, where Edla Prevette shares her journey of building a side hustle while supporting aging parents and personal responsibilities.
Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle
Want to know my method for getting better results in less time? Tune into the latest podcast episode to learn about the cornerstone strategy I teach within Side Hustle Support Group.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Being in alignment means your authentic values are at the core of what you do. In my latest podcast episode, I go deep and share my own personal lesson in this and also talk about how you can cultivate a more intentional lifestyle.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Rather than letting your side hustle become an obsession and something that takes over your life, let it be a piece of your prioritization puzzle. I’ll show you how in my latest episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Rest is active. Rest is productive. Hard to believe in a time where output seems like the most important thing! Let’s dive into this topic together in my latest episode, “How to Have Patience With Your Goals”
I’m getting personal and sharing how battling back from burnout has brought me to where I am now, and what I’m shifting for 2021 to make my business and life work seamlessly.
If you want more resources and show notes, check out http://marissalawton.com/podcast
The truth is there's no such thing as a saturated market - it's a myth! Listen in on the podcast to learn more.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Is Side Hustle a good fit for you, or should you just do more therapy? The latest podcast episode can help you decide just that. Listen now.
If you want more resources and show notes, check out http://marissalawton.com/podcast
WAIT! Don’t start building that audience unless you already have an offer in mind. Tune into the latest podcast episode and learn why.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Knowing how to identify your ideal customer the right way is the key to a successful online income stream. Listen to learn why and what you can do about it.
If you want more resources and show notes, check out http://marissalawton.com/podcast
If you want your online offer to BE a hit (not TAKE a hit), there are some mistakes you’ll want to avoid when brainstorming your offer. Find out more here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Ready to bring vacation vibes into your online business? Offering a retreat could be just what you and your clients need. Find out if it’s the perfect fit for you here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Why create a membership offer in your online biz? Because it offers camaraderie for your clients and consistent income for you. Learn more about the ins and outs of membership offers here. If you want more resources and show notes, check out http://marissalawton.com/podcast
Are group programs a perfect-fit offer for you? Discover the pros and cons of running a group program in your side hustle here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Like all offers, courses have their pros and cons. The question is: Do the pros outweigh the cons for you? Find out here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
How can you take what you know and turn it into cold hard cash? If you have the know-how that you’re excited to share, info products might be right for you. Find out in the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Psst! .. did you know you can raise your income simply by utilizing skills you already possess? Tune into this episode to find out how you can turn your know-how into a lucrative coaching business.
If you want more resources and show notes, check out http://marissalawton.com/podcast
By the end of Side Hustle Support Group, students have crafted an offer, created the system to sell that offer, built an audience, and launched the offer. Listen to the latest podcast for stories of alums who’ve already started making money.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Feeling money motivated? Let’s talk about money goals: How to identify them, how to set them, and how to add numerical values that make them attainable.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Ready to take on a role that allows you to take ownership of your work and allows for inspired action? Learn more about reclaiming your career autonomy in this latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
You don’t need a permission slip to go after what you want … but if you need a reminder of why starting a side hustle and increasing your income isn’t selfish, it’s right here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Whether you’ve started a side hustle already or still thinking about it, there’s an underlying factor that’s driving you. Curious what yours is? Tune in to the latest podcast episode and find out.
If you want more resources and show notes, check out http://marissalawton.com/
Two things that are really amazing to get when starting your side hustle: customer validation and a cash injection. Find out how to get BOTH in my latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
The type of side hustle you create will dictate how you spend your time within it. Find out how in this podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
As a therapist, you already have transferable skills that make you the perfect candidate for starting a side hustle. Tune in to the latest podcast episode to learn more.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Ready to get your side hustle off the ground? Let's talk numbers so you can learn the math behind shrinking your caseload.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Is Side Hustle a good fit for you, or should you just do more therapy? The latest podcast episode can help you decide just that.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Are arbitrary rules running your business, or are you? In this Q4 Biz Bestie chat, Marissa and Lee share their stories on reconstructing what full-time work is. Tune in here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
I became a side hustle beginner…again! Check out the latest podcast episode to hear what it was like for me to build a new side hustle from the ground up in 2022.
Kaci took her passion for finance and blended it with her therapy background to create a profitable side hustle! Discover how here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Kaci took her passion for finance and blended it with her therapy background to create a profitable side hustle! Discover how here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Is your role in traditional therapy keeping you from making the impact you desire? Discover how an online business could help you help even more people.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Is your gut telling you to start a side hustle? Jenny’s did, and now her online business supports trauma therapists and helps them avoid burnout. Hear her business-building journey here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Does your online business serve the BIPOC population? Don’t miss this recent podcast episode with Abby and Grace who built complementary BIPOC-focused side hustles.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Ready to go BIG with your side hustle? Listen to the recent podcast episode to find out the specific aspects of Side Hustle Support Group that helped Jen bring her exciting idea to life.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Ready to go BIG with your side hustle? Listen to the recent podcast episode to find out the specific aspects of Side Hustle Support Group that helped Jen bring her exciting idea to life.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Do your entrepreneurial ideas feel disorganized? 🙃 If yes is your answer you’ll relate to Side Hustle alumni Annie, who came into the group with expertise, an existing offer, and passion for her mission.
If you want more resources and show notes, check out http://marissalawton.com/podcast
If your goal is to build a “perfect” side hustle, you may be circumventing the most profound parts of the process. Don’t miss out!
If you want more resources and show notes, check out http://marissalawton.com/podcast
Can fear low-key sabotage the success of your side hustle? Discover how it could be holding you back on the most recent episode of Empathy Rising.
If you want more resources and show notes, check out http://marissalawton.com/podcast
How can you protect your financial security during an economic recession or other unpredictable circumstance? Find out on the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
If you've been waiting to start your own side hustle because you’re hesitant to invest in yourself, tune into the latest podcast episode and find out why investing in you is always a safe bet.
If you want more resources and show notes, check out http://marissalawton.com/podcast
If you've been waiting to start your own side hustle because you’re hesitant to invest in yourself, tune into the latest podcast episode and find out why investing in you is always a safe bet.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Where should you start in building your first offer? Start with the 5 Ps. Find out what those are and how to use them in the latest podcast episode. 👉 https://marissalawton.com/podcast/173
If you want more resources and show notes, check out http://marissalawton.com/podcast
Where should you start in building your first offer? Start with the 5 Ps. Find out what those are and how to use them in the latest podcast episode. 👉 https://marissalawton.com/podcast/173
If you want more resources and show notes, check out http://marissalawton.com/podcast
How can you quickly and easily build trust around the selling feature of your online biz? Listen to the latest podcast episode and find out.
If you want more resources and show notes, check out http://marissalawton.com/podcast
How can you quickly and easily build trust around the selling feature of your online biz? Listen to the latest podcast episode and find out.
If you want more resources and show notes, check out http://marissalawton.com/podcast
What are you REALLY selling? Learn the key differences between selling yourself and selling your offers in the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
What are you REALLY selling? Learn the key differences between selling yourself and selling your offers in the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Like the idea of making more money? Tune into the latest podcast episode to get your side hustle motivation activated.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Wanna learn how you can prioritize your lifestyle goals while still ensuring your business runs smoothly? Find out in the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
The truth is there's no such thing as a saturated market - it's a myth! Listen to the latest podcast episode and find out why.
If you want more resources and show notes, check out http://marissalawton.com/podcast
How do you run a successful side hustle while maintaining the integrity of your professional license? Listen to the latest podcast episode and find out.
If you want more resources and show notes, check out http://marissalawton.com/podcast
When you start a side hustle, it can seem like the sky is the limit—and maybe it is! But if you're not careful, you might find yourself working against the system that's already working for you. This week's episode is all about knowing what works and ensuring that you're moving with and not against your side hustle.
If you want more resources and show notes, check out http://marissalawton.com/podcast
If you’re exploring different levels of touch and what they might look like for your online business, don’t miss the most recent podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Are you struggling to settle on a B2B versus B2C offer? Listen to the latest episode to hear Chrissy and I work through this in real-time.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Discover how to effectively grow and lean into your side hustle on the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Are you leaning towards a low-touch offer for your side hustle? Tune into the latest podcast episode for details on how to create a successful low-touch offer.
If you want more resources and show notes, check out http://marissalawton.com/podcast
You may be really passionate about starting your side hustle, but if you’re struggling with marketing, selling is not going to be easy. You want to create your offer knowing
- What your target goals are
- How to create more traffic
- How to generate leads If you’re not sure where to start, the latest podcast episode is for you.
It’s the Summer Coaching Series episode where I talk with Paige Bond about how to market to reach your income goals.
Explaining the work I do has taken some time to figure out. Have you found the perfect way to describe your online business to the people you meet? Share your answers in the comments. If you want more resources and show notes, check out http://marissalawton.com/podcast
The episode you know and love is back! Tune into the latest quarterly Biz Bestie Chat with Lee Chaix McDonough on the Empathy Rising Podcast.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Is TikTok a worthy investment of your time? Tune into the latest podcast episode to find out whether or not TikTok can support your online business.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Find out how the feminist perspective is shifting the paradigm of success (and what this means for you) in the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Do you need a large following to start a profitable side hustle? Find out by tuning into the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Want to build long-lasting, mutually beneficial relationships with your subscribers? Get the scoop in the latest podcast episode
If you want more resources and show notes, check out http://marissalawton.com/podcast
Bringing your personal experience into your program and your marketing is essential. Find out what this means for your online business in the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Feeling a little financial anxiety? Discover how to shift your money mindset in the latest podcast episode with Lindsay Brian-Podvin.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Do you want to design your dream therapy office? Come get best-practice tips from guest Alison Pidgeon in the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Ready to get a little “woo'' in this week's podcast? Tune in and join the discussion on what you could be embodying this spring.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Should your side hustle be B2B or B2C? Discover the pros and cons of each option in this podcast episode before you decide.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Thinking of cleaning up your caseload this spring? Listen to the latest podcast episode to learn more about how launching a side hustle can help you refine and potentially scale back your caseload.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Creating an online income stream is a great opportunity to build a scalable business by working one-to-many. Listen to the latest podcast episode to learn all about it.
If you want more resources and show notes, check out http://marissalawton.com/podcast
As a therapist, you already have transferable skills that make you the perfect candidate for starting a side hustle. Tune in to the latest podcast episode to learn more. If you want more resources and show notes, check out http://marissalawton.com/podcast
Can your side hustle help you get to semi-retirement sooner? Find out on the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Ready to take on a role that allows you to take ownership of your work and allows for inspired action? Learn more about reclaiming your career autonomy in this latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Is industry regulation always a bad thing? Definitely not—BUT there are some perks to working in a less regulated industry like the online space. Tune in to the latest podcast episode and find out what I mean. If you want more resources and show notes, check out http://marissalawton.com/podcast
When you’re doing your “capital W work” you’re going to be more fulfilled in your online business and your offline life. Tune in here to learn more.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Want to learn down to the dollars and cents what I’m projected to earn this year? I’m spilling the details in the latest podcast episode. Tune in now.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Feeling money motivated? Let’s talk about money goals: How to identify them, how to set them, and how to add numerical values that make them attainable.
If you want more resources and show notes, check out http://marissalawton.com/podcast
The Biz Bestie Chat series is back for 2022 with a brand new guest! Listen in to learn what I and my other biz bestie Lee Chaix McDonough have planned for this year. If you want more resources and show notes, check out http://marissalawton.com/podcast
Want to explore an energetic alternative to a new year's resolution? Listen to the latest podcast episode to learn more.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Curious about what it takes to start running a retreat as a part of your side hustle? Tune in to the latest podcast episode with Megan Gunnell to find out.
If you want more resources and show notes, check out http://marissalawton.com/podcast
I never thought I’d do this, but I interviewed my MOM on the podcast. Actually, it was amazing to hear her talk about breaking patterns, passing down values, and resilience. Listen to our whole conversation here.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Whether you’ve started a side hustle already or still thinking about it, there’s an underlying factor that’s driving you. Curious what yours is? Tune in to the latest podcast episode and find out.
If you want more resources and show notes, check out http://marissalawton.com/podcast
In this last podcast episode of the year, Amber and I reflect on where we are now in our businesses (and spill a secret or two about what's next).
If you want more resources and show notes, check out http://marissalawton.com/podcast
Is it ethical to keep your side hustle under your practice? The answer is: It depends. Listen to the latest podcast episode with Side Hustle alum Marie to discover exactly what that means.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Tune into this podcast episode to hear Side Hustle alum Ashley and I work out in REAL TIME how she is going to re-engage with her side hustle after an intentional pause.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Is Side Hustle a good fit for you, or should you just do more therapy? The latest podcast episode can help you decide just that.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Side Hustle Alum Tia was a recent guest on the podcast, and it was so cool to discover what pushed her to join Side Hustle and where her online business stands today.
Listen to the episode now. If you want more resources and show notes, check out http://marissalawton.com/podcast
Want to know my method for getting better results in less time? Tune into the latest podcast episode to learn about the cornerstone strategy I teach within Side Hustle Support Group.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Two side hustle graduates are on the podcast spilling all the juicy details about how they’ve taken what they’ve learned in Side Hustle to build their own online businesses.
If you want more resources and show notes, check out http://marissalawton.com/podcast
By the end of Side Hustle Support Group, students have crafted an offer, created the system to sell that offer, built an audience, and launched the offer. Listen to the latest podcast for stories of alums who’ve already started making money.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Amber Lyda is back on the podcast for another biz bestie chat and let me tell you, we really went there.
But the vulnerability hangover was so worth it, because we know you’ll be able to relate to a lot of what we discussed, including:
✔️ How we practice prioritizing joy
✔️ How we measure successes and failures
✔️ The importance of building self-trust
✔️ Why (and how) we’re embracing the low-energy of Q3
Plus we spill on how we’re preparing for Q4 and what our goals are moving forward into the new year. Tune in now.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Want to get the inside scoop on what Side Hustle Support Group is really all about? Alum Tosha joined me on the podcast to tell all about her experience. And let me just say, it was amazing to get her feedback and reflect on her biggest wins and challenges.
If you’ve been tossing around the idea of joining this course, tune into this podcast episode ASAP. You’ll definitely walk away with some inspiration on what Side Hustle Support Group could do for you.
If you want more resources and show notes, check out http://marissalawton.com/podcast
If you're starting your side hustle from scratch, I don't want you to see you jumping in to either sink or swim.
I want you to get in that pool with intention and direction.
I want you to dive right in knowing where you’re going.
In my latest podcast episode, I’m taking it WAY back to what I went through when starting my business and also share what I’ve learned in hindsight.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Have you been wondering how you can level up your business without burning out?
That’s just one of the many great topics I discussed with guest Joe Sanok on the latest episode of Empathy Rising.
Joe explained how he reaches greater levels of success in his business without crashing and burning. It’s a really helpful discussion for those of us that want to build a business in a mentally and emotionally sustainable way.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Are you feeling ready for a shift or evolution in your career? Whether you’ve started your side hustle already or you’re still planning your transition out of traditional therapy, you’ll want to hear about these out-of-the-box offers emerging in the online space. These are offers that allow for freedom, flexibility, and a higher generated income that not everyone has caught onto doing yet!
If you want more resources and show notes, check out http://marissalawton.com/podcast
I love when my Empathy Rising podcast coaching episodes turn into full-blown strategy sessions. Space Holder Betsy joined me for the most recent episode, and we really got to dig into some of the bumps in the road she’s hit while working on her side hustle. She shares a ton of valuable insight including how she decided on her side hustle, why she started a podcast, and where she wants her business to be in two years.
If you want more resources and show notes, check out http://marissalawton.com/podcast
It's more apparent than ever that having diversified income streams is important. Especially having a way to make money online.
And yet, the thing that keeps most people from starting is the fact that they don’t have an audience yet. Influencers say you need a huge audience to have successful launches, but that’s just not true.
You can create your online income stream on your terms.
When you align your side hustle with your goals, you’ll start to feel much more intentional about the size of your audience not like you’re just chasing some arbitrary number. And you’ll also realize you’re ready to start a lot sooner than you thought.
*Want to make sure the people in your audience actually turn into buyers?
Then you need to make sure you build your audience with an offer in mind.
Otherwise, you may end up with a collection of people who are just there to look but will never buy from you.
And that’s just the beginning. There are other reasons why you need to have an offer in mind before you start building your audience!
Learn more in the most recent podcast episode.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*Don’t let the idea of needing a BIG audience keep you from getting started building one.
If you’re always working towards the next big number, you might be neglecting the process of building relationships with your current audience.
This is your reminder that every person in your audience is just that: a person. They’re not just a number, right? They have real hopes, real fears, real problems and real dreams.
You have the great opportunity of making a positive impact in their lives.
If you focus on service over accumulation, you can make a great impact AND a great income with just a few people on your list.
Learn how a smaller audience can actually be better than a big one in the latest podcast episode.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
It’s fulfilling to share your message and know you can truly make a positive impact in people’s lives. This is EXACTLY why so many therapists are like you drawn to online income sources and side hustles. You are simply driven to help MORE people and expand your impact as far as you possibly can.
I’m going to let you in on a little secret: it all starts with building your audience. I know the idea of stepping on a bigger stage can be intimidating, but your message can help so many people and deserves a stage on which to shine. Learn how you can show up effectively, authentically, and consistently to build your audience in the latest podcast episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Nothing shuts down a new and exciting idea… faster than seeing someone else doing the exact same thing.
No matter how much passion or fire we have for the project, coming face to face with a competitor can make our new course, group program, or membership site feel like the dumbest thing we’ve thought of in a long time.
And while competition can cause us to feel extremely small, it’s not that far fetched that we would feel uncomfortable contending with someone else who’s trying to do some good in the world.
We are biologically predisposed to go with the group, not to stand out from it. But fear of competition can snowball quickly into emotions like scarcity and imposter syndrome which can not only shut down our side hustle ideas, they can keep us from ever starting up again.
So what’s important as an entrepreneur is to not withdraw from competition, but to see it in a different way. This week, I’m sharing why competition actually validates the idea for your side hustle and how it can be a catalyst for you to help more people, make more money, and do your best work.
Workshops are fun, easy to plan, and easy to execute…
...so long as you have a topic that you and your audience are both excited about.
Coming up with a great topic might be easier than you think. I have a few great strategies up my sleeve on coming up with engaging workshop topics.
Listen to my latest podcast episode to find out what they are.
If you want more resources and show notes, check out http://marissalawton.com/podcast
*Have you considered putting together a workshop?
Workshops aren’t just a great way to help multiple people at once (although, that is definitely a bonus). They’re also a great way to help people at a more accessible price point.
Imagine that someone out there needs exactly what you can offer, but they can’t afford a bigger program.
By creating your own workshop, you provide the people who need your expertise more options in working with you.
Listen to the latest podcast episode where I cover all the benefits of creating your own workshop.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*Are you scared of selling your side hustle? I mean really putting it out there and asking people to buy it?
Don’t be.
Selling is easy when the marketing is done well, but the difference between sales and marketing is so misunderstood.
Listen to my latest episode and I’ll explain the difference between the two. I also share how you can start selling your offer effectively, and you’ll walk away feeling way more confident in selling your side hustle.
If you want more resources and show notes, check out http://marissalawton.com/podcast*
When you put off starting your side hustle, you shrink your capacity to live the life you want. Don’t wait for the perfect moment to start living the life you desire and deserve. There is no perfect time, and there is no perfect moment.
It’s time to ditch the starts and stops and start accumulating real progress by going all in now.
If you want more resources and show notes, check out http://marissalawton.com/podcast
One of the most beautiful things about having your own reliable income source is that you don’t rely on trading your time for money. In the summer, that can translate to more fun, more spontaneity, and more quality time with the people you love.
Find out how I’m managing my summer schedule in the latest podcast episode. It’s a behind-the-scenes look into how I’m balancing my business with a lighter summertime feel.
If you want more resources and show notes, check out http://marissalawton.com/podcast
*By unlocking your side hustle, you can add a new revenue stream that helps people in new creative, fun, and lighter ways.
But before you can do that, you need to know your niche and determine who your audience is.
This is the first step to unlocking your side hustle!
Learning your audience helps you connect with potential clients so you can make more money and a greater impact.
Learn how niching cements your side hustle plans in my latest podcast episode*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*Starting a side hustle can be SO exciting.
But let’s face it, sometimes the numbers behind the scenes can be a little bit intimidating.
If you want to start or already have started your side hustle and you would love some guidance on all things taxes, accounting, and crunching numbers, this latest podcast episode is for you.
I brought Julie Herres of Green Oak Accounting onto the podcast to talk about the financial habits of successful people and how to manage your additional income stream.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*When you’re figuring out who your ideal customer is, don’t stop at the surface level.
If you can nail your ideal customer by going beyond demographics, you can provide a better service.
By providing a better service, you can make even more sales. It’s really a win-win for everyone.
Tune in to my latest podcast episode to find out the right way to figure out your ideal customer.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*In the latest podcast episode biz bestie Amber Lyda and I have an in-depth business chat that covers so many different topics including:
✔️ How we structure our offers.
✔️ How to figure out if scaling your business is right for you.
✔️ Why you need to understand your customer’s values.
✔️ Recent changes in our marketing strategies.
...just to name a few.
Plus, I spill a few secrets of what’s coming next - but you’ll have to tune in to find those out.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*I'm so excited to have one of my great friends on the show this week @Jessica Tappana.
We have so much in common from being multi-passionate entrepreneurs to having young kids at home.
We even both started our businesses by offering "done for you servies."
Done for you means that you are actually crafting, creating, or executing something on behalf of someone else. Whether it's website and blog writing like it was for me, website SEO like Jessica, sleep training an infant, planning and prepping meal kits, or designing and planting a rose garden... done for you services are a legitimate way to add on a side huslte.
Plus, you can take the done for you framework, scale it, and take yourself out of the 1:1 over time.
Tune into this podcast episode to learn more about how it works and hear about Jessica Tappana’s experience starting and scaling her own done for you business.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*External validation...
We can say all day that we don't want or need it. That our inner guide is enough to know we're on the right track.
But man, I'd be lying if I said it wasn't both helpful and a real confidence boost to hear kind words from other as you're starting something new.
When it comes to your side hustle, external validation can come in a couple of ways:
Praise and Money...
And both have key roles in cutting through the fluff and helping you build an online income stream that is both lucrative and long-lasting.
Tune in to my latest podcast episode to learn how and when to seek external validation to move your side hustle forward*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*Sometimes it can be scary to let go of the notion that hard work equals success.
It's so engrained in us that to take a morning, an hour, or a 15 minute break automatically makes us feel lazy.
And as clinicians, we have an extra concern layered in, we directly trade our time for money. Meaning that a morning off not only makes us feel unproductive, it makes us lose out on revenue.
So leaning into self-care and away from striving culture directly cuts into our bank account. Hence the 20, 25, 28, 32... clients on your caseload.
Many of us are drawn to the idea of cutting back face-to-face time, but are scared to lose our livelihoods.
But seeing less clients is totally possible. And, once you know the math behind shrinking your caseload, you can do it without sacrificing your income.
You can actually decrease how often you trade your time for money by discovering the numbers you need to build another revenue stream from a nonclinical source.
Come discover what those numbers are and why they matter in the latest podcast episode.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*Thinking of building an additional income stream? Then first you must consider what kind of impact your offer makes.
Why? Because this impact turns into the promise you and your program make to your customers.
I know that promises are a big no-no in therapy, but in online income they’re essential.
Why does your offer need a promise? Because it holds you and your program accountable to deliver what you said you would.
But there is a bonus: it also makes your offer way easier to sell because it’s clear what the buyer will get out of it.
Tune in to the latest podcast episode to discover how you can craft your deliverable promise (and sell your offer with ease!)*
If you want more resources and show notes, check out http://marissalawton.com/podcast
Do you waffle when it comes to making decisions about your side hustle?
So many people become paralyzed in their decision making, especially when it comes to trying something new, because they are scared to fail.
But failure isn't the end of the world. It’s just a potentially undesired result that provides data. Failure is simply something to learn from.
When you're able to make decisions from a supported place, some pretty magical things start to happen. Like seeing choices as expansive rather than restrictive and having more room for play and experimentation.
So this week I'm sharing my three-step process for making big decisions more consciously and comfortably.
If you want more resources and show notes, check out http://marissalawton.com/podcast
How many times have you heard that there are way too many coaches and course creators out there and that there's no way to actually build an online business? This notion of saturation and competition is an often used excuse to make building your side hustle feel harder than it needs to. Because, the truth is, there's room for all of us to make and impact and and income online. If you want to “overcome a saturated market,” you only need to define three things:
*1. Who you help
2. How you help
3. Why you help
These three branding elements are the key to differentiation and helping your side hustle stand out.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*Some people say “start when you’re ready”, but not me.
Why? Because readiness is the idea that everything is perfectly in place. That there's no information unaccounted for and ultimately no doubt about a positive outcome. Yet, the truth is, you might never actually get to the place where you FEEL ready. But that shouldn’t hold you back from diversifying your income and starting your side hustle venture. Eventually, you've just got to get out there and start.
Listen to my latest podcast where I help you let go of perfectionism and the need to know everything so that you can take a giant leap towards making your dream side hustle a reality*
If you want more resources and show notes, check out http://marissalawton.com/podcast
We’re going back into the podcast archives to share an episode that's message is still relevant, even several months later.
This week, we’re revisiting the idea that wanting more for ourselves is not selfish. What’s going on in the world today shows us just how necessary it is to cultivate a life that aligns with our values; regardless of circumstances that are beyond our control.
As innate helpers, we see how anxious and uncertain the world is and want to enact positive change. Our online income stream is a way for us to be of service to others at a higher capacity, without burnout.
Join Side Hustle Support Group to build a business beyond the couch and create a lighter lifestyle
*It's totally normal to feel cautious when branching beyond the therapy room. Nerves and uncertainty are part of the journey.
But, if your heart is set on having a side hustle, you deserve the opportunity to succeed - even when it's a little scary sometimes.
My guest this week talk all about this in a very special episode. Kelly Higdon of the dynamic Kelly and Miranda duo shares her own encounters with risk and failure and how both have led to her massive success today. Did you know the founders of Zynnyme weren’t actually friends before they partnered? Kelly had to be convinced to join a business partnership with her former coach, but I for one am so glad she did, because her wisdom is PURE GOLD. And together, she and Miranda have built a truly impactful business for therapeutic entreprenuers.
We dive deep and talk about some very specific issues that affect every therapist transitioning to the side hustle life, including the dreaded fear of failure, figuring out when to partner up and when to fly solo, and how data beats opinion.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
For our 100th episode, I’m in the hot seat, interviewed by my good friend & fellow Master Coach Lee Chaix McDonough. As a podcaster herself, she throws some pretty hard-hitting questions my way. Don’t miss it!
If you want more resources and show notes, check out http://marissalawton.com/podcast
*Did you know that my side hustle originally started out as a way of stashing aside a few extra hundred bucks a month so my family and I could take a vacation? Yup. I never could have envisioned it would grow into a full time business in just a few short years.
Chances are, you're holding a few different visions of what your side hustle could be too. Maybe, like me, you're looking for a bit of extra cash. Or, perhaps, you're certain you want to replace your full therapy income. No matter what your goals, a side hustle can support you at any level, but it's important to be realistic about what you're looking for from an additional income stream.
In this episode I get real about some of the common challenges new entrepreneurs face at each level, such as getting overworked, feeling burnt out, and seeing no return on investment right away. And we'll also dive into the upside of each level too.*
If you want more resources and show notes, check out http://marissalawton.com/podcast
*In my latest podcast episode, I’m super excited to introduce a long-time friend and fellow clinician, Jenn Fredette… aka the therapist for thinkers who's not afraid to drop the occasional, well-placed f-bomb.
Hear what Jenn has to say about branching into copywriting, why it’s okay to use your most authentic language, and how to attract your best fit clients without having to be showy in your marketing.
We say the word “depth” a lot, and we do get pretty deep, but the conversation is a lot of fun, I promise. Don’t miss it!*
If you want more resources and show notes, check out http://marissalawton.com/podcast
Let's talk membership sites! They've been popular for years now and they aren't going away any time soon. They allow entrepreneurs like you to build community, share your skills, and even have the potential for passive income.
If you want more resources and show notes, check out http://marissalawton.com/podcast
You don’t want to miss this one! In my latest podcast episode, I talk with my dear friend & a money mentor with a background in psychotherapy—the amazing Megan Hale.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Are you walking your talk?
Last year I had a flash of insight into what it means to live authentically. Living in alignment isn’t necessarily something you do or don’t do. It’s actually a daily practice.
It really comes down to being intentional. It might sound a little tricky, but in this episode we really break down some of the steps you can take toward living a more intentional life.
What I’m asking you to do in my latest podcast episode is the reflective work that will get you out of the life you feel expected to live, and into the one that is actually true to you. I'm asking you to walk your talk. Get started by listening to my podcast.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Do new projects tend to consume you? Is your side hustle all you can think about, even when you should be focused on other things? This tendency to pour just a little bit too much of ourselves into a new project can contribute to a couple of unhealthy patterns:
Overwhelm
Perfectionism
Infatuation with our side hustles can turn dark quick if we let it. The key is to set boundaries. We talk boundary setting in my latest episode of Empathy Rising.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Rest is active. Rest is productive. Hard to believe in a time where output seems like the most important thing! Let’s dive into this topic together in my latest episode.
If you want more resources and show notes, check out http://marissalawton.com/podcast
In this episode I’m getting personal and sharing how battling back from burnout has brought me to where I am now, and what I’m shifting for 2021 to make my business and life work seamlessly.
If you want more resources and show notes, check out http://marissalawton.com/podcast
Sometimes the best way to work through sticky points in your business is to hear what others are up to. Join me for a chat with Dr. Amber Lyda as we talk all about what happened in 2020 and where we’re going in 2021!
If you want more resources and show notes, check out http://marissalawton.com/podcast
*2021, a new year! But will some of the shifts from 2020 roll over?
I’ve got the best seat in the house, not only as I scale my own online business, but as I walk alongside brand new Side Hustlers who are out there testing these trends so we can analyze together which ones are worth it and which ones you can press next on.
I’m sharing all of that with you in this latest episode of Empathy Rising, so you can quickly figure out which might work for your own online business.
In this episode, we’ll go through 2020, what happened, what we learned, and how we can apply that moving forward, so you can go forth and feel more confident in your own strategies for the upcoming year.*
Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.
*Imagine, you envision something for yourself and you actually make it come true. How cool would that be?! 😎
The trick to making your vision become a reality is through reverse-engineering. Map out the tasks and goals that need to be completed to hit that vision, and you’ll reduce the bumps and misses along the way!
Getting that goal-setting energy might be hard after the tough year of 2020, but I think if we do this together, we’ll make some pretty great things happen.*
Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.
The pandemic threw many businesses a lot of curveballs and those that survived learned a lot in the process. For Nicole, a registered therapist who specializes in maternal mental health, her business’s survival also showed her she was ready to mix things up.
Enter her Side Hustle.
How many of you know you want to venture away from the one-on-one sessions, but aren’t sure how to pivot your specialties? In this latest episode, Nicole and I walkthrough:
- How she got where she is
- Where she knows she wants to be
- Exactly how she can get there
Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.
*The pandemic threw many businesses a lot of curveballs and those that survived learned a lot in the process. For Nicole, a registered therapist who specializes in maternal mental health, her business’s survival also showed her she was ready to mix things up.
Enter her Side Hustle.
How many of you know you want to venture away from the one-on-one sessions, but aren’t sure how to pivot your specialties? In this latest episode, Nicole and I walkthrough:*
- How she got where she is
- Where she knows she wants to be
- Exactly how she can get there
*Did you know? Marketing and sales often get lumped into one category, but they’re actually two very different things that serve your business at differing points.
👉 Marketing the process it takes to ATTRACT buyers.
👉 Sales is the process of CONVERTING those buyers, of making actual money.
I’ve got the details on how you can inject cash into your business now, while still building a business that’s meant to last for the long haul. And how do we do that? Through two different approaches: Hunting versus Farming
We talk about all of this (using too many sports analogies), and how to best balance the quick wins and sustainable practices in this Empathy Rising episode.*
Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.
*Vanity metric. Have you heard that term before? It can be hard to know which numbers we should be focused on growing when it comes to our business. Which ones will actually affect the bottom line?
I’m here to tell you that your Instagram, Facebook, and email followers aren’t those numbers.
In my latest Empire Rising episode, we’ll set the record straight on vanity metrics and get you looking at the RIGHT data to grow your side hustle.*
Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.
Today I'm coaching Amy Van Slambrook, a member of the Empathy Rising group, on how to organize her side hustle ideas.
Sometimes it can be hard to know how to find the best flow between all your Side Hustle ideas.
- Which one do I make my main offer?
- Do I make this one a limited time thing?
- How do I run all of these without burning myself out?
In this episode, I sit down with Amy, a licensed clinical mental health counselor, and together we walk through the best way for her to organize her offerings. By talking this through, she was able to leave with a clear idea of how to present her offers, how to keep clients coming in, and how to transition to where she wants for her business.
Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.
So you want to launch your side hustle, but you’re worried you have to have a business to business model to be able to make money.
I’m here to tell you that’s not the case: You do not have to be a business coach. Your offer does not have to be business to business. Your niche does not have to be B2B. The foundation of a clinician or therapist’s work is already business to consumer, so why not make the transition to online easier by sticking to a B2C model?
I’ll take you through some real-life examples of what my Side Hustle alumni have made happen for themselves, giving you the confidence to take your side hustle idea and make it a reality. Hear for yourself what businesses people have created, how much they’re making, and the steps they took to launch.
Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.
http://marissalawton.com/podcast/84 "}" data-sheets-userformat= "{"2":4609,"3":{"1":0},"12":0,"15":"Muli"}"> If it’s not broke, don’t fix it. Or… 😬
Side Hustle Support Group, my signature course, my bread and butter, ain’t broke. Yet I knew I had to make some changes to it. I just KNEW that I had grown past what was in the program and I was no longer pushing myself to work harder, learn faster.
I was in the comfort zone, and while I could have easily stayed there, I decided to challenge myself. Why? Because challenging myself would mean better results for my students. 📈
How did I know now was the right time to make these changes? And how did I discover what changes were the right ones to make? 🤷♀️ I’ll take you through all that and more in my latest episode!
P.S. Join Side Hustle Support Group for the most comprehensive online program for therapists by a therapist.
If more freedom and flexibility is your goal, then I have just the thing for you. It’s time to step out of the therapy room and explore online group programs!
What’s that?
Why, only the fastest and most profitable way to cut back on your caseload and allow you to grow your income past what you’re earning today. And the best part is it requires fewer working hours than what you’re putting in right now.
Do you want to get out of the one-on-one therapy model and get into something that allows you to expand past the city you live in, gets you excited about work again, and gives you the ability to work when you want, where you want? Then this episode is for you!
Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.
Wanna get a sneak peek of the curriculum, talk to alumni, and get your questions answered about the program? Register for the Side Hustle Support Group Open House
As heavy as this year has been, the last thing we need is a message on doing something faster.
This doesn’t mean we have to put our side hustle on the back burner. We can still want, hope, and yearn for bigger businesses, different lifestyles, more freedom.
An online income is a way to free ourselves from our licenses and move beyond trading dollars for hours. It’s not about adding more to your plate but bringing joy to our businesses.
An authentic, joy-filled side hustle takes time.
And steady growth over time is more impactful than flash in the pan sales.
In today’s episode, I’ll be sharing a gentle reminder of progress over perfection. So let’s slow down, get curious, and step into ourselves.
Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.
Wanna get a sneak peek of the curriculum, talk to alumni, and get your questions answered about the program? Register for the Side Hustle Support Group Open House
We’re going back into the podcast archives to share an episode that's message is still relevant, even 12 months later.
This week, we’re revisiting the idea that wanting more for ourselves is not selfish. What’s going on in the world today shows us just how necessary it is to cultivate a life that aligns with our values; regardless of circumstances that are beyond our control.
As innate helpers, we see how anxious and uncertain the world is and want to enact positive change. Our online income stream is a way for us to be of service to others at a higher capacity, without burnout.
Join Side Hustle Support Group to build a business beyond the couch and create a lighter lifestyle
Wanna get a sneak peek of the curriculum, talk to alumni, and get your questions answered about the program? Register for the Side Hustle Support Group Open House
I am so excited to start our Side Hustle Schedule Challenge on October 19th! Today I’m talking about what to expect and what you will need for this visual event. I’m not going to be shy, this week will require some work from you. We’re creating a foundation for your side hustle that will take reflective and action work. But I’m committed to making this process fun! We’ll have a community where I’ll be answering questions every day.
We know that businesses don’t grow themselves overnight so this week, we’re making room for something new, without taking away from things that matter to us.
Ready for a step by step process to align your schedule with your business needs? Join our Side Hustle Schedule Event that kicks off October 19th!
Today I'm coaching Dana Belletiere, a Side Hustle Support Group alumn, and Mastermind Member.
Her New Hampshire based private practice is overfull, and she’s on the way to launching her online income stream.
Dana has a new podcast, and her program Help Yourself - a four-week intensive for helping professionals to get debt-free - is opening for enrollment soon.
And Dana is feeling the time crunch.
She loves to maintain flexibility with her clinical work, but clients booking at all times of the day and requesting last-minute sessions has really impacted her ability to block off time for her upcoming launch.
So on this episode, we chat about a schedule that keeps her boundaries, prioritizes her nonnegotiables, and audits her obligations so she knows exactly how much time she can spend on taking her side hustle all the way to the finish line.
Ready to evaluate your schedule and get intentional with the tasks on your plate? Join our Side Hustle Schedule Event that kicks off October 19th!
A few weeks ago...
we talked about the fact that reflection is the first step in any side hustle.
And with that being the case, I would definitely argue that getting organized is the second.
Whether you love planning, think it’s the most boring thing in the world, or find it overwhelming to sort out your tasks, creating a plan establishes a solid foundation for your side hustle’s success.
That doesn’t mean you need to create a cookie-cutter path and follow what everyone else is doing. The exact opposite actually,
Your side hustle plan needs to be your own, take your unique lifestyle into account, and work around what you already have going on in your life.
This bespoke nature will make it so your side hustle fits around your life - not the other way around.
What’s more, knowing which tasks are most important for your success ensures you use the time you carve out to actually make progress rather than spin your wheels.
Having a plan for your side hustle means that you won’t just find the time to accomplish things, but the energy and motivation to use that time well. It’s about knowing what to work on when and how each action will move your needle forward.
So this week, I’m breaking down the three different types of time your side hustle requires. Then we’ll look at which types of tasks fall into each category and how the type of offer you choose dictates which type of time is most important.
If you want to create a plan that makes sense for your lifestyle, instincts, and strengths, Join our Side Hustle Schedule Event
Has the craziness of 2020 made you want your side hustle even more?
Made you want to be in control of your income even more?
Made you want financial independence even more?
Or…Have you decided to hunker down and settle in?
Even though the two feel very opposite, the answer can be both.
Pursuing a goal is more difficult this year. Pandemic fatigue is a mix of anxiety, depression, boredom, and resentment that is hitting most of us right now. Just when we get a semblance of normalcy something else shakes us.
In this episode, we will focus on how to build our foundation in this uncertain time. Your side hustle is achievable, it just may look different than you imagined.
How can we continue to move forward towards a goal while during a difficult season?
With lots of self-compassion.
If moving forward with your side hustle is still your goal, Join our Side Hustle Schedule Event
Read the source article here
Choosing to start a side hustle looks different for everyone.
There are so many things to consider like the type of program you want to build, the amount of marketing you want to do, and the level of impact and income you want to make.
But the truth is, even though our minds go straight toward what this new venture will look like, these considerations are really secondary to what’s best to reflect on first.
The thing to focus on isn’t how great things will be once your online business is up and running, it’s what will happen to your existing lifestyle when you decide to take on something new.
Adding on a side hustle should be just that - ADDITIVE But if you aren’t quite clear on what making space for something new looks like for you, you might be caught off guard with all the personal growing pains that happen when you grow your business.
So in this episode, I'm trying something I've never done before and showcasing three current students.
Not alumni success stories, but three women with different journeys and different experiences to tell sharing the messy middle of creating their side hustle.
I hope you enjoy listening to Nicole, Kimberly, and Cary, that you hear a bit of yourself in these women’s stories, and that you're encouraged to start your side hustle.
And don't forget to Join our Side Hustle Schedule Challenge where you'll make the space for something new without sacrificing the things that matter.
So many therapists I work with… want to get right to what they think is the “good stuff.”
Mainly, creating their online programs and making money.
If I’m honest, I think this is because of a prolific myth that circulates the online space. Which is the idea that there is one predictable way to build an online business.
The truth is, there are many roads to the end result (which in and of itself changes all the time) and a plethora of ways to grow and scale an online income.
This is why I can’t promise, predict, or prescribe the path that will work for you - I can only guide you to figure that out for yourself.
One thing I can tell you for sure is that skipping over reflection guarantees your path will take longer and be a lot more confusing.
Because if I were to tell you to start anywhere, I’d tell you to start with insight. It isn’t until you know what your side hustle what it means to you, what it gives you and what it requires of you, that you can move forward confidently in the right direction.
Because your business is about you making an impact and an income on your own terms.
So this week, I’m asking you to take a step back from so much of the doing, and instead, challenging you to focus in a bit more on what role your online income stream plays in your life and what role you play in it.
Click here to sign up for the Transcend the Therapy Room Masterclass and find out which program is right for you
What if I told you
you could have a coaching client tomorrow.
And that what's likely keeping you from starting is that you're making it too complex.
Too complex technologically.
Too complex logistically.
Too complex ethically.
Too complex emotionally.
Buying into the notion that coaching is difficult to do alongside therapy is keeping you from moving forward.
But I promise, once you are able to cut through the fluff, and start a coaching business with just the essentials, you can start helping people and making money now!
If you want to know how to start selling coaching services, I invite you to Step Into Success an event on September 3rd co-hosted by Lee Chaix McDonough where you will learn the art and business of becoming a coach. Register Here
We've all been promised the dream of lazing days away on the beach sipping Mai Tais while our online businesses rakes in sales.
And while this element of online business exists, it's actually a lot more complicated to make happen than most people think.
Because passive income means we become two things
-
an engineer
-
a mechanic
And neither of these things feels very relational.
We all want to build a business on our own terms that has less obligation to a heavy case load, less red tape, and less regulation. Where we get to design our days and fill them with the work we really want to do.
This way we get to pursue income and impact in a way where we’re cultivating what really matters to us.
But is being completely disconnected from other people and completely reliant on technology really what you want?
Right now, it’s trendy to move away from coaching, to chase the idea of passive income, and to completely remove the human element from your business. But this business trend goes against everything we're seeing in the social landscape.
People want more connection with others.
And that is why coaching sells more easily than any other online income stream.
In today’s episode, I’m breaking down the coaching industry and sharing why this business model is not only lucrative, but the most desired and most transformational as well.
If you want to know how to start selling coaching services, I invite you to Step Into Success an event on September 3rd co-hosted by Lee Chaix McDonough where you will learn the art and business of becoming a coach. Register Here
There’s a fine line between coaching and therapy.
Unlike selling courses, a digital planner, or a workbook, coaching can be ethically tricky. Because, when you've worn the therapy hat for so long, it’s really easy to use your clinical ear, hear the potential for healing, and slip right into process.
I am of the mindset that if you are a licensed therapist you don’t need a certification to be a coach. But you do have to learn how to perform differently. You can't just show up to a coaching call and treat it the same as a session.
This is how you jeopardize your license.
Instead, you need to understand the differences between two things:
- Setting up a coaching practice VS setting up a therapy practice
- Performing like a coach VS performing like a therapist
In this week's episode, we dive into both. Lena is curious about coaching so we cover everything from business licenses, taxes, insurance, products to sell, marketing, and informed consent. We also tease out what a coach does on a call VS what a therapist does in session.
At the end of the episode, Lena has a clear idea of how to distinguish coaching from therapy and how each aligns with her purpose and lifestyle needs.
If you want to know how to repurpose and repackage your clinical skills, I invite you to Step Into Success an event on September 3rd co-hosted by Lee Chaix McDonough where you will learn why coaching is the easiest online program to sell and how to step into this role. Register Here
I hated being a YouTuber.
But for a while, I bought into the idea that video content was king so I hit record anyway. Doing YouTube was an uphill battle as a mom with young kids. I had to be camera ready, schedule being home alone, and then edit the whole thing.
Too often, we can get caught up in choosing the “right” marketing channel for our audience. The pressure of making content can take us on a roundabout path that makes marketing way harder than it needs to be.
The marketing channel you choose needs to fit your lifestyle, while still serving your ideal customer. While there’s no point in shouting into the ether, you don't need to struggle at something that doesn’t come naturally to you.
In this episode, I’m sharing why I absolutely love podcasting and how it has changed my business for the better. I'm diving into exact audience and revenue numbers to give you an accurate picture of how podcasting grows my business.
Register Here for Podcast to Program tomorrow August 4, 2020
Your net worth is in your network.
While there is something special to your knowledge, your expertise, and worldview, I do believe partnership causes tremendous growth.
"If you want to go fast go alone if you want to go far go together."
While I encourage heavy reflection on your brand and aligning with your purpose first and foremost, there comes a time where branching out will take your business to the next level.
Introverts don’t click off!
It’s not about having A TON of relationships, its about having quality relationships. When you reach the point where you’ve gotten the best results on your own, the first thing I would add is networking.
Some people pay for lead generation, but before diving into paid traffic, I encourage you to think about collaboration.
In today's episode, we are getting over comparisonitis to work with people in our niche to increase our audience and sales. Listen until the end to hear what collaboration strategy you can use right now.
Click Here to sign up for Podcast to Program
Click Here to learn more about types of marketing
Nothing shuts down a new and exciting idea… faster than seeing someone else doing the exact same thing.
No matter how much passion or fire we have for the project, coming face to face with a competitor can make our new course, group program, or membership site feel like the dumbest thing we’ve thought of in a long time.
And while competition can cause us to feel extremely small, it’s not that far fetched that we would feel uncomfortable contending with someone else who’s trying to do some good in the world.
We are biologically predisposed to go with the group, not to stand out from it. But fear of competition can snowball quickly into emotions like scarcity and imposter syndrome which can not only shut down our side hustle ideas, they can keep us from ever starting up again.
So what’s important as an entrepreneur is to not withdraw from competition, but to see it in a different way. This week, I’m sharing why competition actually validates the idea for your side hustle and how it can be a catalyst for you to help more people, make more money, and do your best work.
A lot of us are looking for our side hustles to be easy and exciting ways to make extra income. We want to use the skills we already have in fun ways that aren’t difficult to market and that fit into our lifestyle.
The income stream I’m talking about today does all of these things...
Paid workshops can fill many roles in your online income stream, from quick and easy cash injections to becoming the cornerstone of your entire business model.
What are workshops? How are they done? Will they sell in this post covid world? Paid workshops are going strong in this new economy, listen to this episode see how they can benefit you.
Click here to get on the waitlist for Space Holder
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For this coaching call, I talk with Lauren, a couples and family therapy graduate student who has a thriving astrology business.
What's really interesting about Lauren is that she isn’t new to the business world. Before working toward her MFT, she freelanced as a yoga instructor, hosted retreats, and several other entrepreneurial endeavors.
While they seemed a little disjointed at first, we quickly discovered Lauren's yearn to guide people toward deeper meaning unites everything she does.
Lauren is ready to break free from the familiar while using proven strategies to catapult her into something new. I love this episode because I get to geek out over astrology while helping an Empathy Rising community member explore different ways to expand her already successful business beyond one on one work with a program that truly feels aligned.
Learn more about Lauren's practical astrology readings here
What to join us on FB? Become a part of our online community
For this coaching call, I talk with Tamara, a UK based psychotherapist who has a hybrid practice that allows her to work in her office and at home. She has a lot of plates spinning with a website, FB Group, legal paperwork bundles, and online courses. But is Tamara suffering from having, ’too many irons in the fire’?
If you’re anything like me, work is your coping mechanism and you have trouble with downtime. When you want to avoid things that are painful, you poor yourself into work. When you have a business idea, you spend all your time getting it off the ground. But being a workaholic leads to burnout and avoidance.
In this episode, Tamara finds clarity around how she’s running her side hustle. We dive into her ideal customer and the marketing that is and isn't working for her, but even more importantly we talk through the idea of taking a step back and whether it's wise to push pause on your side hustle.
Learn more about Tamara's private practice paperwork here
What to join us on FB? Become a part of our online community
Dr. Saudia Lewan is a current student of Side Hustle Support Group and is sharing her experience in the program.
Saudia has dipped her toe into multiple income streams in the past. She's written a book and ran group counseling sessions.
Her goal in entering Side Hustle was to piece together all her knowledge as a marriage and family therapist into two complete businesses.
As a high achiever, Saudia is actually finishing the program with TWO different courses!
In this episode she opens up about
how COVID-19 affected her journey, when its time to push harder in your side hustle and when its time to step back and rest, and how Side Hustle helped her repurpose what she already created.
Click here to apply Side Hustle Support Group
Christy Aletky is a current student in Side Hustle Support Group and is sharing her experience in the program.
Christy has a colorful background in the military, law enforcement, and social justice. She has tried different business programs in the past, but none of them had the direction she needed to combine her education with an online offer.
So how is Side Hustle helping her launch her first membership site?
In this episode we talk about how Christy is channeling her passions and tapping into her personal network to serve her military community outside of the therapy room.
Click here to apply Side Hustle Support Group
Marinelle Reynolds graduated Side Hustle Support Group 6 months ago and is stopping by to share her experience in the program.
Even though Side Hustle is a high touch group program, Marinelle essentially completed it as a self study course. In the mist of a cross country move as a military spouse and working, she had little time to check in.
So, how did she balance her full schedule while enrolled?
In this episode we talk all about her journey. How she went from 50 followers on her FB business page to a 10k launch. She lets us in on how Side Hustle has helped her run a successful program of her own.
Click here to apply Side Hustle Support Group
Dr. Lisa Baker graduated Side Hustle Support Group 6 months ago and is stopping in to share her experience. Lisa was new to the online income space. She did not have an audience yet but had a vision for a location independent lifestyle and knew that online income would give her that freedom.
Int his episode we talk about her journey of doing an online summit, gaining 1,500 subscribers, and launching her memberships site. Lisa was so determined that she started making money before the program even ended!
Click here to apply Side Hustle Support Group
Dr. Amber Lyda graduated Side Hustle Support Group 1 year ago and is stopping by to share her experience in the program. Amber's story is unique in the sense that she already had a big audience excited for her new business. In fact, she'd already been coaching for a while and had one launch under her belt. So, why did she decide to enroll in the program? In this episode we talk in depth about her business journey. How she went from feeling messy and unorganized to having a replicable system for continued sales and the business structures to grow even bigger. We get super honest about her future plans, outsourcing specific tasks, six-figure launches and how Side Hustle has helped her do them all. Click here to apply for Side Hustle Support Group
MYTH: You need a fully built website to start your side hustle.
The truth is don’t need a website at all in the beginning. Some of the biggest names out there in the online income space don’t even have those traditional Wordpress websites at all.
Sounds counterintuitive right?
Don’t get me wrong, there will come a time when you need a website for your online business, but for now, you just need to capture emails and take money - which you can do for FREE.
In this episode, I’m sharing exactly how to build your business without going through the effort or the expense of building out a full website.
Click here to apply for Side Hustle Support Group
Join our FB Community
When we decide to take the plunge into online income, creative energy can sweep us off our feet.
We finally have this ah-ha moment of what we want to do and how we want to do it, so we rush out to see it come to fruition. We go out and make the thing that serves our ideal customers.
Creating our course, membership site, or group program is a safe zone for us clinicians, and teaching is a natural extension of our skillset. But staying in the comfort zone actually delays our ability to serve others and make more money.
So, if you feel like staying up all night and drinking 1,000 cups of coffee to build your program, or if it feels more comfortable to curate your curriculum, I recommend you stop and pause.
Before you spend hours and hours creating your program,
learn how to sell it first.
In this episode, I’m sharing why audience building and selling should come before creating.
Apply for Side Hustle Support Group, the program that can make you money before the end of the year
The Pick My brain Panel was amazing! So many of you showed up live that we didn't have enough time to answer all of your questions. In this episode, I'm answering all things online income, coach vs therapist, technology, and more.
Take my quiz to see which online income stream is right for you
Click here to join our FB Community
The Pick My Brain Panel is right around the corner.
I've brought on all of the presenters from the panel to tease a little bit of what they will be talking about this week. They have expertise on podcasting, consulting, video marketing and so much more. So if you're wondering what The Pick My Brain Panel is all about click play.
Register Here to join us Thursday April 23rd at 12PM Eastern
It’s undeniable that one of the biggest concerns of starting a side hustle is not having the time. Therapists come to me wanting to diversify their caseloads, take back control of their businesses and have an income stream outside of the therapy room. But they're always concerned with is how much time it's going to take.
Don’t get me wrong, building an online income stream doesn't happen overnight. If you want to add a supplemental arm to your practice, you’re going to have to make some decisions with your time and sometimes those decisions are going to be difficult.
My goal for you is to be able to make those hard decisions with more confidence.
When we don’t know where the time is coming from to spend on our side hustle and what we’re doing with that time that’s when overwhelm kicks in.
Today I’m sharing how I arrived at a 16 hours a week and what I prioritize with that time.
Click here, to listen to How I Run My Online Biz for $130 per Month
Click here, to register for the FREE Pick My Brain Panel
For this coaching call, I talk with Latisha, a licensed psychotherapist who wants to break out of the clinical box and offer her co-parenting expertise to a wider audience outside of the therapy room.
Latisha has her ideal client and the material for her group program. But she's been reluctant to move forward. Sometimes the biggest cause of overwhelm is the lack of a solid plan. So, in this episode we boost her confidence by diving into strategy and coming up with an action plan to make her online income stream a reality.
With all that’s going on in the world, you might be stuck with a lot of questions about online income. I’m hosting a Pick My Brain Panel with five other therapeutic entrepreneurs and we’ll be sharing how to diversify your therapy income. Click here to join us April 23rd for a live Q&A.
Learn more about Latisha's Co-parenting Practice here
What to join us on FB? Become a part of our online community
We are living with a lot of uncertainty right now. Life as we know it is changing day by day. As this pandemic unfolds before us we are wrestling with questions, emotions, and decisions.
Most people fall into two categories when it comes to dealing with this stress; we have those who are diving headfirst in their small business more motivated than ever and some have pushed paused on their side hustle for now. Both are valid responses. No matter how you choose to move forward, I’m here to support you.
Today’s episode is a Facebook Live from the Empathy Rising Community. In this Live, I give tangible steps on how to move forward with authentic messaging and building an audience if you decide to get your business started. If you have decided to push pause, for now, I give you strategies on what to do during your break.
Click here to join the Empathy Rising FB Group
It's more apparent than ever that having diversified income streams is important. Especially having a way to make money online.
And yet, the thing that keeps most people from starting is the fact that they don’t have an audience yet. Influencers say you need a huge audience to have successful launches, but that’s just not true.
You can create your online income stream on your terms.
When you align your side hustle with your goals, you’ll start to feel much more intentional about the size of your audience not like you’re just chasing some arbitrary number. And you’ll also realize you’re ready to start a lot sooner than you thought.
Hey, Risers! We’re social distancing here at the Lawton house and I’m already starting to feel a bit disconnected.
I know it’s a bit tough to focus on scaling your business when things are so up in the air, but I decided to put out an episode this week anyway.
So while you’re walking the dog, or hiding from the kids in your closet with a KitKat, you can listen in and distract yourself with a little business learning/fantasy.
Every online income stream… is different.
Each one requires something a little different from you as far as how and when you show up. Moreso, each one has nuances when it comes to income and impact as well.
So jumping into online income isn’t as simple as following someone else’s prescribed path. Just because a course worked for them, doesn’t mean it will work for you. The same goes for coaching, or group programs, or digital products.
So how do you move forward toward a side hustle that will work for you? You lean into your strengths, your values, and your wants and needs.
Tune in this week as I flip the mic over to my good friend Danielle. A few weeks ago, I interviewed her on the show to talk about Facebook Ads and this week she’s interviewing me.
You’ll hear about my zigzaggy origin story, my thoughts on moving from 1:1 to 1:many and the three steps to pick the right online income stream for you.
Listen on the Clients and Conversions Podcast: danielleklemm.com/blog/107
Whenever we step out of our comfort zone emotional baggage is bound to come up. As therapists, we have our schedule mapped out. Clients at this time, notes at this time, family time at this time. But when we add something new, something else has to give.
Are you looking at these obstacles of time, finances, community and telling yourself you can’t do it?
Today we’re exploring the difference between the turbulence stage of adding a new arm to your business and self-sabotage.
Whether your lack of follow-through is because of external things getting in the way or deeper internal things causing you to push off your side hustle, this episode is for you.
You’ll often hear in the online space… that ads are the answer to everything.
Want to grow your audience? Run a Facebook ad.
Want to launch an offer? Run lots of Facebook ads.
While it’s true that advertising can absolutely ramp up all of your marketing efforts. They really aren’t a shortcut for getting your online income stream up and running.
In fact, if you run Facebook ads before you’re ready, you could just end up making an expensive mistake. Our guest this week is my very own Facebook Ad Strategist, Danielle Klemm, talks about how advertising amplifies everything in your business. This includes everything that is working to bring you leads and sales and everything that isn’t.
Danielle is a rockstar Ads Strategist. What I love about Danielle is that even though her entire business built on FB Ads she preaches that they are not the only way to grow your business. You hear me say all the time that ads are a tool and not a strategy. And that's what Danielle teaches us today.
You don’t have to wait until you know everything to sell a product. Sure the person who has been in business for 10 years and always has a full practice has something valuable to share but so does someone who just crossed the one year mark. At every experience level, you have something to offer to someone who is a few steps behind you.
You are smart enough now. You are ready now.
My guest today knows all about making her own path. Katie Englert, LPCC, started her practice from nothing to launching three locations and employing over 20 therapists. And she did this all while growing her side hustle. With her entrepreneurial spirit, she created a pretty awesome resource for therapists by therapists.
I love her product because it can be used as a passive income stream or make it a part of your marketing plan.
Most importantly Katie’s product is helps therapists dive deeper into their creativity while bypassing many of the barriers to getting started with online income.
Visit Pracikat
The Ultimate Guide to Email Marketing Part 3
Email Marketing comes down to one thing: consistency.
If you aren’t consistent with your emails you’re building a wishy-washy audience which leads to wishy-washy sales.
Once you make email marketing a regular priority and part of your routine you become more service-oriented, build stronger relationships with your subscribers, and your mission makes more of an impact because your emails are being read.
Sounds good right?
Today I’m giving you a step by step guide on how to write your emails, from the welcome sequence to weekly emails.
The Ultimate Guide to Email Marketing Part 2
Your branding is on point, your freebie is good to go, now how the heck do you get people on your email list?
Growing your email list is the lifeblood of your online income stream. It’s one thing to make money with one launch but another thing altogether to build an online income stream that’s going to be around for the long haul.
Yes, you’re going to provide value to your email list, yes you’re going to foster relationships between you and them and between them and others.
But the end goal of getting a subscriber is to make a sale.
There are so many ways to promote your email list; push marketing, visibility marketing, public relations marketing, and even ads.
In today’s episode, I’m letting you in on my 3 tier strategy for explosive audience growth and huge results in your email list.
The Ultimate Guide to Email Marketing, Part One
Fact: Your Email List is the only audience building asset you own in your online business.
So why are reviews on Email Lists so mixed? Do you really need it or can you just double down on Facebook Groups and Instagram? If you remember the Facebook Privacy Scandal of 2018 and the Instagram Crash of 2019 you can see the problem of building your business on the backs of other companies. Entrepreneurs who only communicate with their audiences on those platforms were silenced.
That’s the power of Email Lists, you can reach your ideal customers in one place no matter what. The algorithms can’t stop you, you won’t get lost in the scroll, and you can take your list with you wherever you go. Plus when the time comes to sell, statistics show that, while your audience interacts with you on social media, they buy from your emails.
Today I’m letting you in on why Email Lists are so important, how to use them, what role they play in your online income stream, and what needs to be in place before you create your opt-in.
Email Marketing Services
MailerLite
Opt-In Design
canva.com
Creativemarket.com
TryInteract
How collective intelligence works with one million people? In this episode, we want to introduce and share about the experience of massive and collective intelligence we are living in Decathlon.