2 Regular Guys Podcast: Recent Episodes
2 Regular Guys Podcast
Join us this week as we sit down with Matthew Woodhouse to explore the fascinating journey of dye sublimation over the past two decades. From the early days of the Express Green Machine and Epson 3000 to today’s advanced technology, we’ll dive into how the industry has evolved and what changes have shaped the way we approach sublimation. Plus, we’ll take a look into the future to discuss where sublimation may be headed and what decorators can expect in the coming years.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.
Take the SVP Business Alignment Assessment
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: To the person who invented zero
Thanks for nothing
Dye SublimationAaron: Welcome in Matt. We are not fans of the curated Bio, so we always like to start with asking our guests to give us a little background on them. Tell us about your journey to and in the industry.
Aaron: I reconnected with you recently at Printing United. Wow, the innovation there was amazing. You have been around sublimation since at least the early 2000s. How has sublimation evolved since you started?
Terry: What are some of the biggest challenges you’ve seen businesses face when trying to implement sublimation, and how can they overcome these?
Aaron: Over the years, what are some of the newer substrates you’ve seen enter the sublimation space, and how do they enhance product offerings for decorators?
Terry: How do you see the rise of technologies like DTF (Direct to Film) printing influencing the sublimation market and the wider printing industry?
Aaron: I know you have some background in color management too. How critical is it for decorators to properly implement color management systems, and what common challenges do you see in this area?
Terry: What innovations in sublimation technology do you think we’ll see in the next few years, and how will they impact the industry?
Aaron: You and I interacted the most during your time with Unisub. I know you worked with some pretty large e-commerce producers like Zazzle and Fuji Film. For us smaller folks, what were some lessons that you learned from them when it comes to successful marketing and growth in their product offerings?
Terry: What changes have you seen in the sublimation and printing industry since the pandemic, and how should companies adapt to these shifts?
Terry: Matt, how can people connect with you? I know you mentioned to Aaron in Las Vegas that our industry in my words “is like Hotel California” and you’re always open to new opportunities.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.
OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
Trade Shows Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
+ How to Master Pricing for Profit – November 9th, 2024 at 11 AM
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
+ Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM
+ How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
Join us this week as we talk with Tony Wavering from PromoHunt about how decorators and promotional product distributors can streamline their apparel sourcing process to save time and money. We’ll discuss practical strategies for optimizing your sourcing workflow, balancing cost with quality, and staying ahead of trends in the apparel industry. Tony will share insights on using sourcing tools effectively and offer advice on making better purchasing decisions without sacrificing profitability. Tune in to learn how to maximize value in your business!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.
Take the SVP Business Alignment Assessment
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Did you hear about the actress who was murdered?
Aaron: No, who was it?
Terry: Reese? Reese?
Aaron: Wi-ther-spoon?
Terry: No, with a knife
Apparel SourcingAaron: Thanks for joining us, Tony. Tell us a little about yourself, and how you found your way into the industry.
Terry: What are some common challenges that decorators face when sourcing apparel, and how can they overcome them?
Aaron: How can a tool like PromoHunt help decorators increase profitability by optimizing their sourcing process?
Terry: So the software is free to decorators and promotional product distributors. There’s no free lunch. How do you accomplish that?
Aaron: Beyond price, what other important factors should decorators consider when choosing a supplier?
Terry: What trends do you see in the apparel sourcing space that decorators should be aware of?
Aaron: How can decorators maintain quality while managing costs when sourcing apparel?
Terry: What advice do you have for decorators looking to diversify their product offerings through better sourcing strategies?
Aaron: How can our listeners reach out to you?
Sign Up for PromoHunt. We’ll keep customers updated on new offerings.
https://promohunt.com/apparel
Email: tony@promohunt.com
Book a Meeting: https://link.promohunt.com/15-minute-meeting
Booths @ Impressions Fort Worth, Long Beach; PPAI EXPO.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.
OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
Trade Shows Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
+ How to Master Pricing for Profit – November 9th, 2024 at 11 AM
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
+ Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM
+ How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
Join us this week as we kick off the 12th Annual REGGIES Awards! We’ll be announcing that nominations for 2024 are now open and reflecting on the past 12 years of celebrating excellence in the garment and product decoration industry. Tune in as we talk about the importance of recognition in the industry, why we’ve been committed to these awards, and how you can nominate those who are making an impact. Don’t miss the chance to help shine a light on industry leaders!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.
Take the SVP Business Alignment Assessment
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: How do you eat a computer hard drive?
One byte at a time.
2024 REGGIE CategoriesAaron: Conversation about internet influencers asking their followers to go to the voting link to flood our voting blindly. Not all by any means, but sometimes it happens and muddies up our awards.
2024 Fresh Impact Product Award – This category shines a light on products that have made a notable difference in our industry during the calendar year. To qualify, products should have hit the market within the last three years and have yet to be on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress.
2024 Customer Care Spotlight Award – This category is all about recognizing a company, and if applicable, a specific individual within that company, who have shown exceptional customer service in our industry. It’s about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and, if there’s a standout person, mention them too. This award highlights the importance of a customer-focused approach and celebrates the companies and individuals who embody this principle in their daily operations.
2024 Industry Education Excellence Award – This category is to recognize the best teacher or online education source that helps people learn in our industry in 2023. It’s for those who love to teach and share knowledge, not sell things through their talks or posts. The award is open to amazing teachers and also to online spots like podcasts, blogs, video channels, virtual events, and training sessions that make learning fun and easy.
2024 Decorator’s Hub Trade Show Award – This category aims to honor an in-person event that significantly benefited, educated, and fostered networking within the decorator’s community in 2023. It’s about applauding the event that offered a robust platform for learning, connecting, and growing together. Through this award, we seek to acknowledge the hard work and dedication that go into organizing a trade show that truly serves and uplifts our industry’s community.
2024 Rising Star Award – This award seeks to highlight an individual under 40 who is making waves in our industry. The nominee should embody the essence of excellence in garment and product decoration, showcasing creativity, skill, and a positive impact in the field. Before making a nomination, please ensure they are indeed under 40. This is about fresh perspectives brought forth by the emerging talents in our industry.
2024 Women’s Voice Award – This award is all about celebrating a person who is working hard to spotlight the roles and achievements of women in our industry. It’s for someone who is making a big difference in raising awareness and boosting the profile of women in the garment decorating field. Through this award, we aim to say a big ‘thank you’ and cheer on the ongoing efforts to create a more inclusive and inspiring industry for everyone.
2024 2 Regular Guys Podcast Guest Star Award – This award is all about appreciating the guest who not only shared a wealth of information that was a game changer for your business but also kept you entertained on the 2 Regular Guys Podcast. It’s for the guest whose insights and engaging demeanor made a lasting positive impression, helping to blend valuable learning with enjoyment.
2024 Best Ambassador for the IndustryThis category is to recognize someone who represents our industry, within and without and exemplifies all the positive aspects of garment and product decoration.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.
OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
Trade Shows Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
+ How to Master Pricing for Profit – November 9th, 2024 at 11 AM
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
+ Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM
+ How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
In this episode, Dan Barefoot of World Imaging News shares his entrepreneurial journey and how his experience in multiple startups has helped shape his current business. Dan will discuss the evolving garment decorating industry and offer valuable insights into how decorators can grow and thrive. From understanding the latest trends to leveraging industry knowledge, tune in to hear tips, learn from Dan’s entrepreneurial wisdom, and gain a competitive edge in your business.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.
Take the SVP Business Alignment Assessment
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Know why I always set two alarms to wake up.
One is for the person I want to be, and one is for the person I am.
Leveraging Industry ExperienceAaron: Dan, welcome BACK to the show. Tell our listeners a little about your background and how you found your way to this industry.
Terry: Why did you decide to start World Imaging News, and what space in the industry are you aiming to fill with this platform?
Aaron: What are some key lessons you’ve learned from your previous business ventures that have shaped your approach to launching World Imaging News?
Terry: For garment decorators and industry professionals, how important is staying up-to-date with industry trends and news? What impact can it have on business growth?
Aaron: What are some of the current trends or challenges in the garment decorating industry that you think business owners should be paying attention to?
Terry: In your experience, what are the main qualities or strategies that contribute to a successful startup in the printing or garment decorating space?
Aaron: As an entrepreneur with experience in starting multiple businesses, what advice would you give to someone looking to enter the garment decorating industry or grow their existing business?
Terry: Dan, where can our listeners find you?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.
OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit – October 5th, 2024 at 11 AM
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
+ How to Master Pricing for Profit – November 9th, 2024 at 11 AM
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
+ Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM
+ How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change*
Join hosts Aaron and Terry as they recap key moments from the recent Printing United show, featuring exclusive clips from interviews with industry leaders. Discover what the latest equipment launches signal for the future of garment decorating and the overall state of the industry. This episode is all about reflection and engagement—bring your questions and share your business insights. Let’s discuss what’s ahead and how you’re navigating the changes and opportunities in this evolving landscape.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.
Take the SVP Business Alignment Assessment
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Know what the walk of shame is for a full grown man?
Going back for a shopping cart when you realize you can’t carry 23 items to the grocery store check out.
Garment Printing InnovationTerry: Introduce the idea of the show – why it is important to recap.
- “Came here to buy…”
Aaron: Printing United Media Day (Explain how it was different)
- Stahls – Asked 4 Questions
- Challenges of Hiring – How Is Group Stahls Offering Tech To Help With That?
- Fulfill Engine removes paper, and reduces the need for on-floor production managers. Barcodes / Automation
- Pro Place IQ – Lower talent requirements. Makes it faster and more productive too.
- What Separates Ultra Color Max from the Competitors
- “Lots of printers, not a lot of good printers”
- Doing it before DTF was a thing.
- Inks Oeko Tex Certified, made in the US, with Safety at the forefront of the operation.
- How do they see heat printing at the forefront of Sustainability – (Clip about sustainability)
- What is Fulfill Engine
- Software for production management, web store building, and even outsourcing to a Network of approved partners
- Challenges of Hiring – How Is Group Stahls Offering Tech To Help With That?
Aaron: Printing United Media Day Continued
- Kornit – Spoke to Ilan Elad, President of Kornit Americas, and Merav Zimmerman, VP of Marketing at Kornit Digital
- Started by verifying their name – I got it right. – (Clip about Kornit Name)
- Also talked to them about Sustainability. Cassie would be proud. – (Clip about Kornit Sustainability)
- Talked a bit about the Kornit Max
- Talked about some new customers they are bringing on board that they are excited about
- Talked about trends they are seeing – (Clip About Kornit Trends)
- We are attempting to get them on the regular show to talk about these things more.
Terry:
- Epson Prototype DTF printer
- DTF UV printers everywhere
Also, we had a conversation live in the Apparel Zone. Unfortunately for the live audience, we don’t have that recording yet, but we will add it to the podcast version of the show.
Aaron: Can we wrap up with a short interview I had with Amanda from Printing United? The media day was her baby and she did such a great job. I’m so proud to call her a friend. – (Amanda Clip)
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.
OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit – October 5th, 2024 at 11 AM
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
+ How to Master Pricing for Profit – November 9th, 2024 at 11 AM
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
+ Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM
+ How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change*
This week, we’ll be sitting down with Bo Betzler of Condé Systems to dive into the ever-evolving world of sublimation. With Condé’s recent relaunch under new ownership, we’ll discuss what’s on the horizon for the company and the sublimation industry as a whole. We’ll also explore how technologies like DTF and UV DTF are impacting the personalization and gift markets, and what that means for the upcoming holiday season. Join us for insights, trends, and what’s next in the world of sublimation.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Last night I tried mixing Mexican alcohol with 20th-century American literature
Ended up with Tequila Mockingbird
SublimationAaron: Welcome back to the show! I know you have been the face of Conde Systems for a while and we are excited to see you back in that role, but for our listeners who are not familiar, tell us a little about Bo. What has been your journey in the industry?
Terry: What has the transition been like for Condé Systems since its recent relaunch under new ownership?
Aaron: What are the biggest challenges Condé is facing as it rebuilds its product line, and how are you tackling them?
Terry: What are some common misconceptions about sublimation that you’ve encountered?
Aaron: As businesses consider adding sublimation or other technologies you have at Conde to their toolkit, what advice would you offer?
Terry: With the rise of technologies like DTF and UV DTF, how do you see the sublimation market changing?
Aaron: How can smaller businesses in the sublimation space differentiate themselves from larger competitors in such a competitive market?
Aaron: What opportunities do you see for sublimation businesses as we approach the holiday season?
Terry: Can you tell us about any exciting new products or innovations that Condé Systems is working on?
Terry: What are some key strategies for decorators to scale their sublimation businesses you have seen in your time with Conde?
Aaron: What types of training or support will Condé offer to help decorators improve their sublimation techniques and business practices?
Aaron: Where can people go to learn more about the new Conde Systems?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTS Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
TRADE SHOWS Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
While Aaron is off celebrating his 50th birthday at a business retreat, Erich Campbell joins Terry Combs to discuss the crucial role of Standard Operating Procedures (SOPs) in creating business resilience and avoiding “single point of failure” issues within teams. Along with these key business insights, Terry and Erich take a lighthearted trip down memory lane looking at some different milestones from the journey journey. Tune in for a blend of practical advice and personal nostalgia in this unique episode!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Did you know Spiderman has a winter jacket made completely out of flatbread?
It’s a Pita Parka
Business ContinuityErich: Though I hardly think we need much prompting to talk about processes, this is a topic with which I have not only a lot of experience but a ton of thoughts and opinions developed over the years. Before we go too much further, I’m going to explain the term that’s haunted me throughout my career: the ‘Single Point Failure’.
EX: How an Employee, Equipment, Supplier, or Market can be an SPF. ‘Eggs in one Basket’
Terry: Define and Discuss SOPs as a way to avoid SPFs.
Erich: Discuss Consistency and Troubleshooting
Terry: Talk about the potential dark side of SOPs: Getting complacent and not reviewing the ‘Why’ (Art ledger story is a great one here)
Erich:Discuss workflow and the concept of a job as the ‘product’ delivered to the next department as a function of SOPs. (Flowchart ex.)
Terry: Explain the process of creating a simple SOP
Erich: Talk about employee expectations, job descriptions, and further employee feedback.
Terry: Best place to start with SOPs for screenprinting.
Erich: The best place to start with SOPs for embroidery/digitizing
Terry: Last word and tips.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTS Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBA
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
TRADE SHOWS Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
This week, we sit down with Sean Stewart from American Print and Supply to dive deep into the latest advancements in Direct-to-Film (DTF) printing technology. We’ll explore the evolution of DTF, focusing on the extended color gamut printing, building custom color profiles, and why CMYKRGBO printing could be a game changer. Sean will also discuss the growing trend of mixed media printing, showing how to balance perceived value with actual production costs using the right tools. Join us for an informative conversation on pushing boundaries in DTF printing!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: What kind of music do lawn care specialists listen to?
Motown
DTF InnovationsAaron: Sean, it wasn’t too long ago that you were on the show, but for any listeners who weren’t tuned in, give ]us the elevator pitch of your background in the industry.
Terry: What has been the biggest change in the DTF printing process over the past few years, and how has that impacted the industry?
Aaron: Do you see any resistance to the “feel” of DTF transfers?
Terry: Can you explain extended color gamut printing (CMYKRGBO)?
Aaron: For those new to DTF, how do you recommend balancing the perceived value of a print versus the actual cost to produce it?
Terry: Mixed media printing seems to be growing in popularity. What are some creative ways decorators can incorporate mixed media into their designs?
Aaron: How can smaller businesses stay competitive in the evolving DTF landscape, especially as new technologies emerge?
Terry: Next week is Printing United in Las Vegas. Tell us about your presence there. What can we expect to see new in your booth in Las Vegas?
Aaron: What’s your booth number next week, and how can our listeners find you?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSIn-Person Business Owner Retreat – St. Louis, MO Transform From ‘Have To’ into ‘Get To’.
October 10-12, 2024
Name Your Price Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBA
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024
+ Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
+ AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
Join us this week as we sit down with Dale Furtwengler, author of “Pricing for Profit: How to Command Higher Prices for Your Products and Services.” Dale brings his wealth of knowledge on pricing strategies that help businesses command higher prices without losing customers we want to keep. We’ll discuss key takeaways from his book and explore the psychology behind pricing, how to convey value effectively, and why most businesses leave money on the table. Don’t miss this opportunity to learn how to maximize your profits with smarter pricing tactics!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: Wanna hear a joke about paper?
Never mind – It’s tearable.
Pricing for ProfitAaron: Welcome to our show. I’m excited to talk to you as I would consider you a mentor of mine. I’ve probably told this story on here before, but Dale was the gentleman who said to me “You can’t outgive the Universe” and it shaped how I operate. But for our listeners who don’t know you as I do, can you give us a short biography? Tell us the highlights that lead you to start Cutting Edge.
I’m a CPA with national firm experience, followed by CFO positions in a variety of industries, started a business providing fractional CFO services, did a lot of pricing work, and shortly after Pricing For Profit was published rebranded my company to focus on pricing, I’ve now expanded the pricing work to include helping companies gain, and sustain, a decades-long competitive advantage.
Terry: What inspired you to write “Pricing for Profit,” and what do you see as the biggest misconception businesses have about pricing?
I wrote the book because I realized I was only helping a handful of companies with my consulting work. I could have helped more if I had written a book.
The biggest misconception about pricing is that it’s the primary factor in the buying decision. J. Conrad Levinson in his original book, Guerrilla Marketing, said that of 10,000 buyers surveyed only 14% listed price as the determining factor in their buying decision. 86% listed other factors…with price being ninth on the list.
Aaron: What are some common mistakes companies make when setting their prices, and how can they avoid these pitfalls?
They tout their offering as being better than their competitors’ offerings, then price their offering at, or below, their competitors’ price. In doing so they confuse the buyer…and confused buyers always revert to price.
Terry: How do you address the fear many business owners have about losing customers when raising prices?
I ask them “Who are your most difficult customers? Are they the most demanding when it comes to price? What would your life be like if you were able to replace them with more of your other customers?
Aaron: How can small businesses or startups, with limited brand recognition, implement your pricing strategies effectively?
Pricing is a part of establishing a brand. When your price is congruent with the value your offering provides, you establish a brand that buyers trust.
Terry: How do you help businesses show the value of what they offer so they can feel confident in charging higher prices?
There are five elements (1) a clear brand promise i.e. the result the customer will get (2) a psychographic profile of their ideal customer…a profile based on values, behaviors, and characteristics (3) marketing messages that attract your ideal customer and repel those who aren’t (4) sales scripts that engage the prospect in calculating the value (5) producing three budget options along with guidance in presenting the options and language to use when presenting the lower-price options.
Aaron: What signs should a business watch for to know when it’s time to change its pricing?
One sure sign is that you’re nearing capacity in your business. Prices should be raised 3% to 5% annually. These increases are low enough that the customer is not likely to shop your offering, yet high enough to enable the company to outpace inflation.
Terry: What advice would you give to businesses in really competitive markets where prices keep getting lower?
The reasons why markets become highly price competitive are (1) lack of differentiation (2) market saturation. Differentiation is fairly easy to establish…discover what annoys customers and provide a solution. If the market is truly saturated, find another market.
Aaron: Can you share some examples of businesses that used your pricing ideas successfully? What can we learn from their stories?
A hunter-jumper trainer trained both horses and riders to win hunter-jumper events. When she called me she had a 95% vacancy in her barn. Within a month of completing her pricing work, she told me that she had gone from a 95% vacancy to a 5% vacancy. She picked up 25 new weekly riding lessons. She had so many horses for a show that she had to build some temporary stalls. And she was approached to design a hunter-jumper arena.
Another client said that she and her family had always wanted a swimming pool. A year after having completed her pricing work, she installed a professionally landscaped, inground pool.
A client, the day following the completion of her pricing work, emailed me saying that she’d been approached to do a project that she would have previously charged $100 to do. She quoted a price of $500 and got a deposit on the spot.
Another client had an assessment tool priced at $179. I showed her that it was worth $1,250. She said she could never charge that much. I suggested $895 which she said she could do. A week later she called excited at having closed her first $895 deal. Then she said “As soon as I closed it, I knew I could have gotten the $1,250. She raised her price to $1,250.
Terry: When can listeners find the book and learn more about these ideas?
https://cuttingedge-business.com/master-class/
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?
September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific
Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024
+ Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
+ AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
This week, we’re bringing you a special Ask Me Anything (AMA) session with art expert Dane Clement. Whether you’re curious about the best software for creating production-ready artwork, need tips on designing standout graphics, or want to explore how AI can enhance your design process, Dane is here to help! Join us as we dive into all things artwork-related for the apparel decoration industry. Plus Aaron Montgomery will be along for the ride so don’t just limit your questions to artwork. We have seen a lot in this industry! Get your questions ready and tune in for valuable insights that can elevate your design game!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: Every time the earth rotates, it really makes my day. ?
Artwork, Graphics Program and AIAaron: Suggestions for making great artwork work for Direct to Film. How to ensure it won’t be a thick sticker on a shirt! (From Becky Kotzer)
Aaron: Dane Clement is the man! I would ask him: “How do you plan, use, and think about AI integration in art dept’s now?” (Thomas Trimingham)
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?
September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific
Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024
+ Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
+ AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
Join us this week as we dive into crucial updates affecting the apparel industry with experts Cassie Green and Gary Jones from Printing United Alliance. Gary, an authority on OSHA regulations, and Cassie, a sustainability advocate, will provide insights on the latest regulations, including the proposed Carbon Black ban and Extended Producer Responsibility laws. We’ll also discuss how apparel businesses can proactively avoid fines and embrace sustainable practices. Whether you’re a shop owner or an industry professional, this episode is packed with valuable information to keep you ahead of the curve.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Do you know what it means when your kid says, “I want mommy.”?
They’re really saying, “I’d like to speak with your supervisor.”
OSHA and SustainabilityAaron: What is the latest on the proposed Carbon Black ban?
Terry: What are Extended Producer Responsibility laws?
Terry: What is the latest on Extended Producer Responsibility laws impacting packaging?
Terry: What is the latest on Extended Producer Responsibility laws for textiles and apparel?
Aaron: How can apparel decorators ensure that their practices are not only compliant but also setting the standard for industry best practices?
Terry: How can small to medium-sized apparel businesses start implementing sustainability practices without overwhelming their current operations
Aaron: With Printing United Expo occurring in the coming weeks, how are you going to be addressing any excess garments that will be printed in the Apparel Zone?
Terry: What kind of coverage and education will be offered at the Printing United Expo regarding sustainability?
Aaron: Can you share examples of companies in the apparel industry that have successfully navigated sustainability challenges?
Terry: How can our listeners sign up for the show and reach out to you?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?
September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific
Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024
+ Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
+ AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
Join us this week as we welcome Cassie Green and Brandy Neth from Printing United Alliance and the Apparelist. We’ll dive into the exciting highlights of PRINTING United Expo 2024, specifically designed for apparel decorators. Discover the latest trends, technologies, and hands-on training sessions that will be available. Cassie and Brandy will share insights on the redesigned Apparel Zone, how to engage with industry leaders, and practical takeaways for your business. Tune in to learn how this event can benefit your business and keep you ahead in the industry.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: Can one bird make a pun?
No, but Toucan
Apparel HighlightsAaron: Cassie and Brandy, welcome back to the show. Cassie we see you here on 2RG all the time, but if you could both share a little about yourselves and how you found your way to this industry.
Terry: Printing United in Las Vegas is upon us, September 10-12. Brandy, tell us about the buildup over the past couple of years of the Apparel Zone and Future State Theater. It’s clear Printing United has made a commitment to the apparel decorating community. Cassie, do you have anything to add?
Aaron: Cassie, last week Terry hinted at some double secret changes to the Apparel Zone this year. Tell us about that. Terry said there’s a cool theme but didn’t know if he could share it yet.Terry: I’m really excited about the Epson/Equipment Zone DTG space in the Apparel Zone. Who would you describe this area being directed to… beginners, long time decorators? And who c
Aaron: Can you share any innovative techniques or technologies that are currently gaining traction in the industry?
Terry: Based on the people you work with and hear from with the Apparelist, what are some of the biggest challenges facing apparel decorators today?
Aaron: Being as tapped in as you are at the Apparelist, where do you tend to look first to keep up on what’s trending?
Terry: With so many voices now sharing, teaching, and looking to influence in our space, what do you think is a message that is not talked about enough? Who and what do you want to see more of in apparel decoration and the industry?
Aaron: We’ve done our podcast from a variety of locations in past shows? Where are we going to be broadcasting from this year?
Aaron: How can our listeners sign up for the show?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?
September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific
Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024
+ Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
+ AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
This week, we are excited to welcome Lisbeth Lyons Black from Printing United Alliance and the director of the Women in Print Alliance. Join us as we discuss the mission and evolution of the Women in Print Alliance, a dynamic initiative aimed at attracting, advancing, and advocating for women in the printing industry. Discover why membership benefits women and their employers, the key topics the alliance focuses on, and why this initiative is crucial for everyone in the industry. Tune in for an inspiring conversation on fostering an inclusive industry culture.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: What do you call the ghost of a mischievous chicken?
A poultry-geist
Women in PrintAaron: Hi Lisbeth. We avoid the canned bios and just ask you to tell us a little about yourself and how you found your way into the industry.
Terry: How did this all start? And where is the group today?
Terry: Why should women in the industry become members? And how will they benefit from membership?
Aaron: What are some key initiatives or programs that the Women in Print Alliance is currently working on to attract more women into the industry?
Aaron: Talk to us about the topics you focus on as a part of your programming
Terry: Tell us why this type of initiative is good for everyone in the industry, regardless of gender.
Aaron: Lots of talk around the Olympics and Flavor Flav. Talk to us about how can men in the print industry support the Women in Print Alliance and contribute to a more inclusive environment.
Terry: Can you talk about the role of advocacy in the Women in Print Alliance and how it impacts the broader printing industry?
Aaron: Where can our listeners find you and find out more about joining?
LI: https://www.linkedin.com/in/lisbethlyons/
Website: www.womeninprintalliance.org
See you all in Vegas soon! LLB
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?
September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific
Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024
+ Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
+ AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
+ DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
Join us this week as we welcome Amanda Hietter from Across the Horizon Travel to discuss the transformative power of incorporating retreats into your business plan. Amanda, an expert in planning international retreats, will share insights on how hosting retreats can help your business grow exponentially. Discover the most popular destinations, the detailed planning process, and how to tailor retreats to meet your unique needs. We’ll also cover essential tips for ensuring participant safety and provide advice for those planning their first retreat. Don’t miss this opportunity to explore a unique way to scale your business!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: I gave all my dead batteries away today.
Free of charge.
Incorporating RetreatsAaron: Welcome to the show Amanda. We skip the canned bios here. Just tell us a little about yourself.
Amanda: Hello everyone! Thank you so much Aaron and Terry for having me here. I am excited to share my knowledge and expertise with all of you today. My name is Amanda Hietter and I’m the CEO and owner of Across the Horizon Travel. I have two wonderful children who are 21 and 16 and love to travel right along with me. I fell in love with travel at the age of 5 as my parents always took us on one big trip a year as a family. It was so much fun! My specialties in the travel industry consist of international romance and group travel. In the group travel niche, I assist retreat leaders with planning international retreats so they can get closer to their clientele and have deeper connections while enjoying the perks of staying in luxurious accommodations in an environment that is relaxing.
Terry: Who do you plan retreats for? Management groups? Their top customers? Entire companies?
Amanda: I typically work with retreat leaders in the industries of wellness, business coaches, and inspirational speakers, but have been diving into working with CEO’s and owners of small businesses to assist them with increasing production within their sales force. How do we do that? By offering incentive trips to their sales force to entice the sales team to reach their sales goals. When an employee reaches their goal, they receive a complimentary trip to go on a retreat with the company and enjoy a getaway with their spouse while also growing their mindset on how they can continue to reach their goals the following year. I will work with the retreat leader to curate an itinerary/curriculum for the retreat itself.
Aaron: What are some of the most popular destinations for international retreats currently, and why?
Amanda: Most retreat leaders are looking to get away to the Caribbean. It tends to be more cost effective, flight time is much less lengthy and you get the wonderful views of the beach. Popular destinations include: Mexico, Aruba, Dominican Republic, Jamaica and others as well.
Terry: How much time is required for a retreat? When should we start the planning process?
Amanda: I recommend starting planning 1 to 1.5 years out as there is a lot of behind the scenes logistics that come into play that need to be addressed before we can even begin marketing the retreat. I always say that if you already have a training curriculum or a program that you are already currently using in your industry, you can utilize that same information/curriculum and micro-scale it down into a 3-5 day retreat with 1-2 sessions a day. What’s also really cool is that when a retreat leader works with me, he/she will receive complimentary accommodations as long as we meet a minimum threshold of attendees (usually 10 rooms booked).
Aaron: Walk us through the process of planning a retreat.
Amanda: Step 1 – Discovery call with me where I go over all the logistics (where do you want to go, when do you want to have the retreat, what are you looking to accomplish, how many potential attendees are you wanting to have, how long do you want to have your retreat for, etc.)
Step 2 – I begin the process of looking for the perfect location in the destination you are wanting
Step 3 – We work with the resort to put together a contract to lock in the group block for the dates requested (I also discuss with the resort your specific needs – do you need a conference room, a private area for a dinner, welcome cocktail hour, yoga on the beach, etc.) – these additional costs are added to the total cost of the retreat
Step 4 – Putting together the itinerary (I work with the retreat leader on this as well)
Step 5 – Marketing (sharing the retreat with others, getting people interested, creating a landing page on your website to collect information to forward to me) – usually this is started about 8-10 months before the travel date
Step 6 – Start signing up clients – I handle ALL logistics (flights, accommodations, airport transfers, insurance, goodie bags, etc.)
Step 7 – Prepare for travel – I send each attendee a package in the mail with all the details (flights, accommodations info, itinerary, etc. about 1-1.5 months before travel)
Step 8 – Enjoy your retreat! I will also connect the retreat leader with the coordinator that is on-site to ensure that the retreat leader’s desires are handled during the duration of the retreat.
Terry: How do you tailor retreats to meet the unique needs of different groups?
Amanda: This is where the discovery call with each retreat leader comes into play. During my 30 minute phone call or in person meeting, I have a long list of questions I ask (we previously discussed some of those questions earlier in the podcast). Additionally, I always make sure to ask each client if they have any disabilities or food allergies/special diets I need to be aware of so I can alert the resort and the restaurant staff.
Aaron: I’m sure safety is a concern. How do you ensure the safety and well-being of retreat participants, especially in remote or unfamiliar locations?
Amanda: I honestly cannot ever completely ensure the safety of any traveler, but one thing I do for them is prepare them by having a conversation about travel safety smarts. For example, you wouldn’t go walking around St. Louis in the middle of the night being half inebriated and not expecting something bad to happen, so just be smart about your surroundings when you are out and about and stay alert. I also always have my client’s take out traveler’s insurance to cover them if you receive any injuries as most people don’t know that you no longer have health insurance coverage once you leave the US. This covers you if you get sick, fall down and break a bone, etc.
Terry: How closely do you work with retreat leaders throughout the planning process?
Amanda: I work very closely with my retreat leaders. I call myself their “right hand woman” as I am there from the very beginning where we are brainstorming together on what they expect to get out of their retreat all the way to when they get back from hosting the retreat. I pride myself on being an advocate for my retreat leaders from the beginning to the end.
Aaron: What advice would you give to someone planning their first international retreat?
Amanda: I always ask retreat leaders, “Are you ready to put together a retreat right now?” Their answer is ALWAYS “Nope.” Then I ask, “Well, will you be ready in 1 to 1.5 years from now?” Their answer is always “Yes.” My recommendation: Start the planning process early. All the logistics will take a good amount of time to put together, so always start early. I also recommend working with a travel agent, as we know the ins and outs when it comes to the best locations, we can coordinate flights for all of your attendees, and we make sure that the process is seamless for the retreat leader.
Terry: Amanda, how can our listeners find you?
Amanda: You can find me on Instagram or Facebook at: Across the Horizon Travel, check out my website at: www.acrossthehorizontravel.com, email me at: acrossthehorizontravel@gmail.com or shoot me a text or phone call at: 309-202-3519.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?
September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific
Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024
+ Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
+ AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
Erich Campbell joins Terry and Aaron for a review of the top questions he gets from embroiderers and creatives who want to delve into the world of digitizing their own designs. From the question of in-house digitizing versus outsourcing, the ups and downs of automation, and the question of how much you need to buy into software to get started as well as some quick corrections on mindset for those who decide to go on the digitizing journey, Erich’s tips will help you hit the ground running with embroidery digitizing.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: Why are tennis players bad in relationships?
Because Love means nothing to them.
Embroidery DigitizingAaron: I know our listeners are aware of my extensive 15 minutes of embroidery experience, but in that time I didn’t have a chance to digitize. Before we discuss anything else, will you define digitizing for us? I’m sure our listeners know what it is, but I have a sneaking suspicion you have a point to make with your definition.
Terry: Digitizing is something that a lot of people outsource. Do people really need to digitize for themselves? Are there good reasons to bring it in-house?
Aaron: Everyone knows I’m no stranger to employing AI in my workflow; is there automation to just make this thing happen? What’s the best tool that a digitizer can use?
Terry: Ok, so let’s say someone really does have a need for really creative execution, special techniques, or just a super-fast turnaround; what’s the best way to get started as far as learning to digitize?
Aaron: I see lots of people get really frustrated with their initial results in all forms of decorating, but it seems especially true of folks learning to digitize. What are the most common stumbling blocks that new digitizers keep tripping over?
Terry: Whenever you’re diagnosing problems with any kind of decoration, you have to hone in on the part of the process that’s not going your way. How can new digitizers tell if it’s their work affecting the results or something going on with their equipment?
Aaron: We love to leave our listeners with What’s the one thing you think a mentor could have told you that would have made a difference for you as a new digitizer?
Terry: Aside from behind the scenes here, where else can people find you? What’s going on now and what’s next?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?
September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific
Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
* Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024
+ Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
+ AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
+ How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
* Impressions Expo Long Beach, CA – January 23-25, 2025
* DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
* DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
* DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
* DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
In the second part of our series on starting a decoration business in 2024, hosts Terry and Aaron dive into the crucial topic of equipment selection. Drawing from their extensive experience in the industry, they offer valuable insights and practical advice for aspiring entrepreneurs looking to invest in the right tools for success. From screen printing and embroidery to DTG/DTF and sublimation, they explore the latest advancements and considerations in each decoration method. Join us as we discuss key factors to consider when choosing equipment, including budget, scalability, and technological advancements. Whether you’re launching a new venture or looking to upgrade your existing setup, this episode provides essential guidance for navigating the ever-evolving landscape of decoration business equipment.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on June 7th and 8th in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: The doctor said, do you want to hear the good news or the bad news?
Aaron: “Good news please.”
“We’re naming a disease after you.”
Essential Tools – AnalogAaron: Erich’s from last week: Make use of the many services that offer decoration options that let you ‘ease in’ to other decoration methods – for embroiderers, that might mean digging into and making client inroads for printing through transfer houses before bringing print in-house.
Screen Printing – Terry
- I have a recommended list of things to buy at TerryCombs.com
- I bought a 4 color press, and today would be a 6 color
- I would have purchased 4-5 different screen mesh counts, rather than trust the equipment sales rep with “All you need are 110 mesh screens.”
- I would have bought a tension meter sooner
- Today, I would buy a dryer built to grow with… ideally with more potential throughput than I need
- I would have a short-run option. Probably a DTG printer since I can do both DTG and DTF and not have to run it daily (depending on the machine I select)
Embroidery – Erich
- Brand Name vs. Support / TCoO
- Tune abilities to clientele / offerings and throughput.
- Don’t skimp on simple tools
- Tools at all stations
- Trimmers
- Non-decoration equipment / tools
- Hooping Station
- Garment Steamer
- Job/Shop Management Software
- CRM
- Marketing
- Ecommerce
- Expansion
- Heat Press
- Simple Cutter
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – We will be joined by busy action takers running creative businesses who want to break the cycle of overwhelm by investing in an in-person retreat just outside of St. Louis, MO that equips them with a structure to run a business they love, on their terms.
Spots are limited so you can sign up today at OSG.link/funlive
- OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
- Start Loving Your Business Today ❤️
The FUNdamentals of Business Success Book - Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
- Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
- How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT
- Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
- Printing United Expo Las Vegas, NV – September 10-12, 2024
- Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
- AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
- Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
- Impressions Expo Ft. Worth, TX – October 24-26, 2024
- Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change
Join us for a reflective discussion as we delve into the intricacies of launching a garment or product decorating business in 2024. In this episode, hosts Terry and Aaron candidly share their insights and experiences, reflecting on what they wish they had known when they first embarked on their entrepreneurial journey. From challenging misconceptions about expertise to exploring the evolving landscape of the industry, they highlight key lessons learned and adaptations for aspiring business owners. Tune in as they discuss the importance of adequate funding, diversified decoration options, and leveraging modern resources for informed decision-making. This episode marks the beginning of a two-part series, with next week’s episode focusing on equipment selection for startups in today’s dynamic market.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on June 7th and 8th in O’Fallon, MO.
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Did I tell you that last week I went to a wedding that was held at the base of a cell tower?
The ceremony wasn’t that great, but the reception was incredible.
Lessons LearnedAaron: Let’s start talking about any garment or product decorating business. And let’s go with, If I knew then, what I know now.
- The belief that everyone already in the business knew more about the process, the business, and everything else.
- The belief that everyone who started a business worked hard to be an expert at the craft
- Questioning the value of the end product based on a lack of experience and technique
(Ideas from Erich – Could be for either of you)
- I would start looking for my cooperative ‘dream team’ of other decorators and service providers sooner and not think that I need to do everything under the sun.
- I would act on ideas faster and with less perfectionism. Quality is important, but someone else is watching and thinking as you do, and the first one to market often gets to set the scene about a product, style, or market. More output and less attachment to individual outcomes.
- I would court the ‘best-fit’ customers that suited my strengths rather than ‘shotgun’ my message and hope for the best. Less desperation in taking every client on – unprofitable relationships should have been corrected or dropped sooner.
Aaron: Let’s shift gears and talk about what we would do differently in today’s world of decorating.
- Be better funded to get started right
- Have a couple of decoration options, without going overboard
- So much easier today to get training before diving in.
- So much easier today to research companies and their equipment before taking the plunge.
Ideas from Erich
- Curate my marketing samples more clearly and dive deep into unique specialties that I can best service. Believe and invest more in unique concepts and showing my solutions.
- Work more on personal customer outreach and relationship building; the novelty of online marketing is over. It’s still a great tool, but where I was once championing digital channels to a reticent group of analog-first embroiderers, now the digital channels are often flooded or diluted in efficacy, whereas depth of relationships and serving underserved communities and needs, as well as generally staying ‘people-first’ will always be powerful.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – We will be joined by busy action takers running creative businesses who want to break the cycle of overwhelm by investing in an in-person retreat just outside of St. Louis, MO that equips them with a structure to run a business they love, on their terms.
Spots are limited so you can sign up today at OSG.link/funlive
- OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
- Start Loving Your Business Today ❤️
The FUNdamentals of Business Success Book - Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
- Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
- How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT
- Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
- Printing United Expo Las Vegas, NV – September 10-12, 2024
- Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
- AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
- Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
- Impressions Expo Ft. Worth, TX – October 24-26, 2024
- Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change
Join us for an insightful conversation with Jenna Warriner, Marketing Coach, and Social Media Management agency owner, as she shares valuable insights on leveraging Instagram to grow your business. Jenna simplifies Instagram marketing through her program, Magic Marketing Machine, helping small business owners and freelancers create a sustainable online presence and turn followers into clients. Tune in to discover practical tips, strategies, and the power of social media in starting, sustaining, and growing your business on Instagram.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Did you know Sylvester Stallone is on his third marriage?
I guess the first one was rocky, and the second one was rocky, too.
Instagram MasteryAaron: Jenna, welcome in! We always start by getting to know our guests. Learning who you are from you is way better than some overly curated Bio. Give us your history and what led you to become a Marketing Coach and Owner of Parkdale Republic.
Terry: Start us off by helping us understand why Instagram. What makes that platform appealing?
Aaron: What advice do you have for businesses looking to integrate Instagram marketing into their overall marketing strategy?
Terry: Do you have some tips for us and the #Regulators (our regular listeners) for what posts to make on Instagram to grow our followers?
Aaron: What are the key elements of a successful Instagram profile?
Terry: Can you share some tips for creating engaging and visually appealing content on Instagram?
Aaron: How can businesses effectively define their target audience on Instagram?
Terry: How can businesses use Instagram Live to connect with their audience?
Aaron: What are some common mistakes you see businesses making on Instagram?
Terry: How can people learn more about you and Parkdale Republic? Also what programs do you offer that will help people simplify Instagram?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – We will be joined by busy action takers running creative businesses who want to break the cycle of overwhelm by investing in an in-person retreat just outside of St. Louis, MO that equips them with a structure to run a business they love, on their terms.
Spots are limited so you can sign up today at OSG.link/funlive
- OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
- Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book - Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
- Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
- How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT
- Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
- Printing United Expo Las Vegas, NV – September 10-12, 2024
- Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
- AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
- Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
- Impressions Expo Ft. Worth, TX – October 24-26, 2024
- Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change The post Instagram Mastery: Tips for Growing Your Business first appeared on 2 Regular Guys Podcast.
Join hosts Aaron and Terry as they reveal simple strategies to increase sales to your existing customers. In this episode, they’ll share practical tips to make your customers feel special, offer additional services, and gather feedback to improve your business. Whether you’re new to business or a pro, this episode will help you make more sales and grow your profits. Tune in and discover how to maximize your revenue from your current customer base!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: I was going to give archery a shot.
But there were too many drawbacks.
10 Ways to Increase Sales1 Aaron: The easiest customer to sell to is the customer you already have…
- As businesses, we spend so much time trying to win new business.
- The most profitable way to grow is through your existing customers.
- Already ‘trained’, already on the same page with expectations, and already in your system.
- 80/20 Rule – 80% of your income 20% of your customers
- Tip #1 – Make the most important customers (Top 20%) your Priority
2 Terry: Do good work. Deliver on time. “Don’t tell me it’s the economy.”
3 Aaron: Bundles or package deals.
- Help them understand what they might not know they need
- Doesn’t have to include discounting
4 Terry: Sample other products when a customer orders from you. Do you do hats? What’s a product you have available that would be a natural for this end customer? Put one in the box.
5 Aaron: Persistence, Reach out often
- Find the balance. Don’t want to overwhelm them with pitches, but want to stay top of mind.
- Requires research, personalization, and a CRM
- Leave every interaction with an excuse for the next one.
6 Terry: Sample other decoration techniques when a customer orders.
7 Aaron: Gather Feedback OFTEN
- Your customer’s needs and preferences will change, stay on top of it!
- Don’t just send surveys. Have sit-downs, zoom calls
- Let them know you care.
8 Terry: Help your customer sell more products. Can you set up a store online for them? Offer referrals to them?
9 Aaron: Redesign your customer policies around your ideal customers
- What is in it for them? Why is that a policy?
- Also a great way to avoid the PITA Customers / Rubs against your values.
10 Terry: Offer additional services: drop shipping, special packaging, fulfillment, etc.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.
Spots are limited so you can sign up today at OSG.link/funlive
- OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
- Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book - Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
- Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
- Graphics Pro Expo Long Beach, CA – June 13-15, 2024
- Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
- Printing United Expo Las Vegas, NV – September 10-12, 2024
- Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
- Impressions Expo Ft. Worth, TX – October 24-26, 2024
- Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change The post 10 Ways to Increase Sales to Your Existing Customers first appeared on 2 Regular Guys Podcast.
Join in on this sit down with Ian Hinkley, of DGI Apparel, for an insightful discussion on innovation in apparel sourcing. From Ian’s journey from high school printer to MIT graduate to entrepreneur, discover the driving forces behind the creation of DGI Apparel and the challenges it seeks to address in the apparel decoration industry. Explore topics ranging from supply chain optimization and technology integration to the future landscape of apparel sourcing. Tune in for a conversation meant to inform apparel decorators looking to stay ahead in a competitive market.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: I can’t take my dog to the park anymore. The pigeons keep biting him.
I should have known this would happen. He’s purebred.
Apparel SourcingAaron: We don’t read bios anymore, so Ian tell us a little about yourself and from what we heard, you were a printer in high school.
*where Ian worked in high school: (https://www.adsnartscreenprinting.com)
Terry: Let’s head to MIT. Talk to us about that experience and what brought you to this industry.
- Ian MIT basketball info: https://mitathletics.com/sports/mens-basketball/roster/ian-hinkley/9707
Aaron: As someone who has experienced the challenges of ordering blanks firsthand, what were some of the key problems you encountered, and how did you address them through DGI Apparel?
*Our story: https://www.dgiapparel.com/our-story
Terry: Beyond using DGI Apparel, what advice would you offer to apparel decorators who are facing sourcing challenges or looking to optimize their supply chain management processes?
Terry: What we understand is DGI Apparel is free to use. Could you share why you made this decision and how it benefits your users?
Aaron: With your background at MIT, how has your education and expertise influenced the development of DGI Apparel, particularly in terms of technology and innovation?
Pic of Daniel and Grant:
Terry: Can you share any insights or observations you’ve gained from your experience as to trends or developments you have noticed?
Aaron: How do you envision DGI Apparel evolving to meet the changing needs of the apparel decorating industry in the coming years?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.
Spots are limited so you can sign up today at OSG.link/funlive
- OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
- Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book - Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
- Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
- Graphics Pro Expo Long Beach, CA – June 13-15, 2024
- Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
- Printing United Expo Las Vegas, NV – September 10-12, 2024
- Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
- Impressions Expo Ft. Worth, TX – October 24-26, 2024
- Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change The post Innovating Apparel Sourcing first appeared on 2 Regular Guys Podcast.
Drawing from recent industry developments and conversations hosts Terry Combs and Aaron Montgomery unpack the contrast between growth and scarcity mindsets, shedding light on the importance of finding balance amidst evolving market dynamics. From the implications of industry giants shuttering their doors to the competitive landscape reshaping pricing strategies, Terry and Aaron navigate through real-world examples to highlight the essence of fostering a growth mindset. Terry and Aaron will unpack practical insights and discuss with the Regulators how they navigate challenges and seize opportunities with resilience and optimism.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: I invented an air freshener that’s controlled by your mind.
It makes scents when you think about it.
Growth MindsetUnderstanding Growth Mindset vs. Scarcity Mindset: Define what constitutes a growth mindset and contrast it with a scarcity mindset. Discuss how each mindset influences attitudes and behaviors in the business world.
Industry Developments and Conversations: Explore recent developments and conversations within the garment decorating industry. Highlight significant events or trends that reflect shifts in the market landscape.
Implications of Industry Giants Closing: Delve into the implications of established industry giants closing their doors. Discuss the impact on market dynamics, competition, and the broader industry ecosystem.
After the break – Talk about DTF Power Hazards v Cassie Sustainability
Reshaping Pricing Strategies: Analyze how competitive pressures are reshaping pricing strategies, particularly in the context of DTF (Direct to Film) transfers. Discuss recent pricing adjustments by major players and their implications for the market.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.
Spots are limited so you can sign up today at OSG.link/funlive
- OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
- Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book - Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
- Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
- Graphics Pro Expo Long Beach, CA – June 13-15, 2024
- Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
- Printing United Expo Las Vegas, NV – September 10-12, 2024
- Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
- Impressions Expo Ft. Worth, TX – October 24-26, 2024
- Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change The post Finding a Growth Mindset first appeared on 2 Regular Guys Podcast.
Join us for a deep dive into practical sustainability solutions for the apparel industry in this enlightening episode featuring Cassie Green from the Apparelist and special guest Gary Jones, VP of Environmental, Health, and Safety Affairs at Printing United Alliance. Cassie shares invaluable insights and research-backed strategies for reducing environmental impact in apparel decoration businesses. From small yet impactful changes to comprehensive approaches, Cassie and Gary provide actionable steps to help decorators navigate the path to sustainability with confidence. Don’t miss out on this opportunity to discover valuable resources and take your business towards a greener future.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: I can cut a piece of wood in half just by looking at it.
You might not believe me, but I saw it with my own eyes.
Sustainable SolutionsAaron: Welcome in. As you might know, we gave up reading bios a while ago because we would rather learn about you from you. Can you both briefly share a little about yourselves and how you came to the industry?
Terry: For Cassie: Can you provide an overview of the current state of sustainability in the apparel industry?
o According to the EPA, the main source of textiles in municipal solid waste (MSW) is discarded clothing, although other smaller sources include furniture, carpets, tires, footwear, and other nondurable goods such as sheets and towels.
o 92 million tons of textiles waste is produced every year. Earth.org shares that in America alone, an estimated 11.3 million tons of textile waste – equivalent to 85% of all textiles – end up in landfills on a yearly basis.
O The good: We’re starting to see so many companies make progress: Marine Layer, Everywhere Apparel, Living Ink (making ink out of algae), Allmade, S&S’s Giveback Box program, etc.
Aaron: For Gary: From your perspective, what are some common environmental challenges faced by apparel decorators?
- There are three areas of concern for decorators:
- The manufacturing process and this includes requirements such as air permits, wastewater discharges, hazardous waste management and OSHA compliance.
- The input materials being used and this includes ensuring that customer guidelines are being met with respect to the ingredients. The recent bans and proposed bans on certain chemicals are having a greater influence on the choice of materials.
- The finished product and this includes the substrate and the ultimate fate of the finished product.
Terry: For Both: What are some practical steps that apparel decorators can take to reduce their environmental impact without major overhauls?
O There are the typical things like replacing all your lightbulbs, recycling and/or reusing boxes and packaging materials, implementing low-flow toilets and sinks, etc. I’ve seen other shops reuse and repurpose their old screens.
But shops should also be aware of what products they’re buying and selling to their customers (are they recycled cotton/poly); also notify customers of giveback programs.
Aaron: For Cassie: How do you see sustainability trends evolving within the apparel industry, and what opportunities do they present for decorators?
Terry: For Gary: Could you highlight some key regulatory considerations or guidelines that decorators should be aware of regarding sustainability?
- The emerging legislation that is focused on accountability is quickly becoming a reality. For example, greenhouse gas emission reporting by CA, SEC, and the EU.
- Green marketing claims and the threat of being sued or meeting new legislative requirements such as the one passed in CA.
- Extended Producer Responsibility is now being considered for textiles and garments along with legislation directed at brands to force action on greenhouse gas emission reductions, chemical management, and forced labor and working conditions.
- Bans on “fast fashion” that are emerging in the EU, especially France.
- The release of microplastics has also been tied to the laundering of textiles and garments..
Terry: For Both: What are some misconceptions or myths about sustainability in the apparel industry that you’d like to debunk?
- Sustainability is always a problem and a cost. This is not necessarily accurate as there are many actions that can be taken to reduce operating costs which translate into profits. Being a sustainable operation also provides for a competitive advantage for those customers who are demanding it.
- Sustainability will help attract and maintain workers, especially the younger generation. For example Gen Z has internalized environmental issues and will make purchasing decisions and employment choices that includes sustainability as a major factor.
Aaron: For Both: Cassie, you pointed out to us as we were planning this episode that April is Earth Month, so what a great time with April knocking on the door for all of us to be thinking about sustainability. What advice would you give to decorators who are just starting their journey towards sustainability?
- I would strongly encourage the first step to take is to develop metrics. A critical part of being able to have credibility and transparency is the ability to demonstrate how the facility has been able to reduce their burden on the environment and help protect their community.
Terry: Cassie, we know you have covered this topic extensively in the Apparelist, plus we understand you have compiled a list of people and sites that would be helpful for the Regulators. Where can people find that?
Read more at Apparelist.com
Beyond Green: Exploring the Multifaceted Realm of Sustainability in Printing
Real-Life Implications of Sustainability in the Decorated Apparel Community
Video: The Cold Hard Truth About Sustainability
Changing the Mindset: How to ‘Walk the Walk’ on the Sustainability Journey
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.
Spots are limited so you can sign up today at OSG.link/funlive
- OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
- Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book - Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
- Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
- Graphics Pro Expo Long Beach, CA – June 13-15, 2024
- Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
- Printing United Expo Las Vegas, NV – September 10-12, 2024
- Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
- Impressions Expo Ft. Worth, TX – October 24-26, 2024
- Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change The post Sustainable Solutions for Apparel Decoration first appeared on 2 Regular Guys Podcast.
Join us on the next episode as Terry and Aaron debate new people coming into the market. With the rise of accessible technology and DIY solutions, the landscape of the crafting and decoration industry is rapidly evolving. The line becomes more gray and there are concerns from established professionals. Are those concerns justified, or should we embrace the influx of new talent and innovation? From Epson’s entry into the DTG market to the impact of “Cricut Moms” on traditional decorators, we’ll explore the dynamics of competition, adaptation, and the evolving definition of professionalism in the industry. Tune in for a thought-provoking discussion on how to navigate the challenges and opportunities presented by emerging market trends.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: I’ve opened a gym where the instructors go door to door to tell people about the benefits of joining.
I call it Jehovah’s Fitness
Embracing Innovation or Protecting Tradition?Is there a difference between a crafter and a maker?
- One source said, “There’s more glue involved in crafting.”
Are there distinct categories?
- Crafter
- Maker
- Side gig, part-time business
- Starting small or part-time with the intention of future full-time business
Why do some “professional” decorators fear the “Cricut Mom”? (Let’s not forget the Cricut Warrior)
- Fear of more competition
- Your issue isn’t the competition if that’s the case
- Fear of bottom-feeder pricing from these competitors
- Muddying the water with sub-par decorating souring the buyers
From the vendor perspective – equipment, garments, supplies – what are the drawbacks and benefits? Why the sudden interest from that sector?
- A whole new group of potential buyers
- From the vendor side, becoming aware of an untapped market
- The potential for more hand-holding than with the current customer base
- How to find them… not from your current customer list
What are the benefits to the industry from the crafter/maker?
- New ideas are always a plus
- Fall in love with the industry and make the transition to “professional”
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.
Spots are limited so you can sign up today at OSG.link/funlive
- OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
- Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book - Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
- Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
- Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
- Graphics Pro Expo Long Beach, CA – June 13-15, 2024
- Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
- Printing United Expo Las Vegas, NV – September 10-12, 2024
- Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
- Impressions Expo Ft. Worth, TX – October 24-26, 2024
- Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change The post Navigating New Entrants: Embracing Innovation or Protecting Tradition? first appeared on 2 Regular Guys Podcast.
Join us for an engaging three-way conversation led by our esteemed producer, Erich Campbell. We try to answer the question “What is the impact of creative execution in decoration businesses?” Innovative decoration techniques, artistic flair, and practical strategies for leveraging creativity to drive business growth. Through thought-provoking questions and Erich’s expert insights, we uncover the intrinsic value of standing out in the competitive market of decorated garments. From identifying untapped creative opportunities to understanding why creativity matters to the bottom line, this episode offers actionable advice and inspiration for those looking to elevate their brands. Tune in to gain valuable perspectives and discover how to harness the power of creative execution.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: The world’s worst limbo player walks into a bar
No, that’s the joke…
Creative Execution* Erich: Intro to topic – Technique education, ‘art projects’, and value * Q1: When you think about creativity in your corner of decoration, what do you think of? * Q2: How much of the value of a decorated garment is there in ‘standing out’ or ‘standing apart’? * Q3: With the rise of digital decoration, the overall lowering of the bar to entry into all decoration methods, how do you see the role of creativity in building a business?
- Q4: In your part of the decoration market, what are the creative opportunities or techniques that you think people are missing?
- Q5: What parts of running a business aside from art creation and decoration techniques do you see creativity as an asset? Where should people be looking to add some flair?
- Q6: When you get creatively stuck, where do you go to get inspired?
- Q7: Why does creativity matter to the bottom line?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive
* OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
* Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book
* Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Decorated Apparel Expo Minnesota – March 15 – 16, 2024
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
* Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
* Printing United Expo Las Vegas, NV – September 10-12, 2024
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change
The post The Value of Creative Execution first appeared on 2 Regular Guys Podcast.
Join hosts Aaron and Terry as they explore the ins and outs of optimizing production efficiency in your apparel decoration business. Efficiency is about the importance of meeting customer needs, increasing profitability, and maximizing resources. From identifying stumbling blocks and choke points to tracking downtime and implementing changes to streamline processes. Tune in for valuable insights and practical tips to help enhance your operational efficiency regardless of the size of your business. Discover the steps to drive productivity and success in your apparel decoration business. Unlock the full potential of your production workflow.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Is it OK that I start drinking as soon as the kids get to school?
Or maybe I’m just a bad teacher
Production EfficiencyAaron: I’m excited about this week as we get to talk about a passion area for you, and something I understand is crucial for businesses. Working with small businesses, they don’t think they need to worry about efficiency because they don’t have enough work yet. My reply is you don’t have enough work yet because you are not efficient enough to be able to take it on. We will fill the space we have. Anyway, you are a master of this and have changed many printing shops with your ideas around maximizing efficiency. So this is going to be part of me “interviewing” you and part discussion. Sound good?
Let’s talk about the why of production efficiency
- Getting products out the door to meet our customers’ needs. To keep our promises.
- Most shops don’t schedule production, they juggle production
- Make more money with the same equipment and staff
Where do we start?
- Look for stumbling blocks or choke points
- Track downtime
- What one thing could we change to make your job more efficient, easier?
Explaining “why” to your staff
- “Because I said so,” is not a motivator
- If your employees know why their part of the process is important, they are more motivated to get the job done
- Most people come to work and want to do a good job
Aaron: Race Car Pit Crew idea
Expectations
- You have to communicate what you expect
- And your expectations have to be realistic
Training, training, training
Tracking efficiency
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive
* OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
* Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book
* Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Graphics Pro Expo Irving, TX – March 7-9, 2024
* Decorated Apparel Expo Minnesota – March 15 – 16, 2024
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
* Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
* Printing United Expo Las Vegas, NV – September 10-12, 2024
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change
The post Maximizing Efficiency in Apparel Decoration Production first appeared on 2 Regular Guys Podcast.
Join Aaron live on location at American Print On Demand for an exclusive behind-the-scenes tour with Sean Stewart. Explore the evolution of digital textile imprinting, from old-school transfers to cutting-edge DTF technology. Discover the journey from dye sublimation desktop to wide-format printing and cut and sew processes. Gain a deeper understanding of transfer printing strategies and sublimation cut and sew integration. Explore the array of tools available in the print lab at American Print On Demand. Learn why DTF has become one of the most exciting advancements in digital textile printing. Don’t miss this immersive journey into the heart of digital textile imprinting innovation.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: Two guys walked into a bar.
The third guy ducked.
Digital Textile Imprinting* Can you walk us through the evolution of digital textile imprinting and how it has transformed over the years? * Starting with old-school transfers and dye sublimation desktop systems. How has the transition been from these methods to the current wide-format and cut-and-sew processes? * DTF (Direct to Film) printing appears to be a game-changer for screen printers. Can you elaborate on its benefits and how it provides a cost-effective yet viable transfer solution?
- What impact do different head configurations in DTF printers have on the printing process, and what considerations are important when choosing software for substrate compatibility?
- How does DTF compare to other methods like sublimation cut and sew, and what factors should businesses consider when selecting between these technologies?
- Can you discuss the significance of having a transfer depot and how it contributes to building a book of business while ensuring sustainable growth?
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive
* OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
* Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book
* Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS ASI Ft. Worth – March 5-6, 2023
* Graphics Pro Expo Irving, TX – March 7-9, 2024
* Decorated Apparel Expo Minnesota – March 15 – 16, 2024
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
* Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
* Printing United Expo Las Vegas, NV – September 10-12, 2024
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change
The post Inside the Digital Textile Imprinting World first appeared on 2 Regular Guys Podcast.
Join Terry and Aaron this week as they take a deep dive into four of the most coveted Secret Sauce segments from past episodes of 2 Regular Guys. From mastering the business mindset to unlocking ink mixing system hacks and achieving soft hand graphics in screen printing, they’ll uncover invaluable tips and tricks for industry success. Plus, don’t miss an extra special secret sauce segment from resident Art Guy, Dane Clement. Whether you’re a seasoned veteran or just starting out, this episode promises to deliver actionable insights to elevate your business game. Tune in and discover the secrets behind building a business you love, enhancing production efficiency, perfecting soft hand graphics, and mastering AI communication techniques.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeAaron: Do you know how much space is needed to grow fungi?
As mushroom as possible.
Printers Secret SauceHow to Build a Business You Love (Aaron – December 15, 2023):
- The Importance of a Business Owner Mindset: Moving beyond chasing short-term trends or external validation, and instead, focusing on building a solid foundational mindset for long-term success.
- Simplicity in Concept, Complexity in Execution: It may seem simple (like running a set distance), the reality involves complex elements such as training, mental toughness, and persistence.
- A Business You Love is Part of Your Identity: This deep connection to your business is what makes it something you’re proud of, even on challenging days.
- Overcoming Excuses with Deep-Rooted Reasons: The final takeaway is the emphasis on having a reason for your business that is stronger than any excuses. This deep-rooted reason is what drives success and differentiates a truly loved business from just another job.
Ink Mixing System Hack (Terry – September 22, 2023):
- Customization Demand in Screen Printing: Specific color matches in screen printing, such as the John Deere green for a lawn tractor business, emphasizing the importance of being able to fulfill such specific demands.
- Practicality of Ink Mixing Systems: Great for small orders where purchasing a large quantity of a specific color would be impractical and potentially wasteful.
- Cost-Effectiveness and Efficiency: With a reasonable initial investment, can save money in the long run and allow for efficient production of the exact amount of ink needed for a job.
- Matching Precise Colors: A necessity of matching precise colors, particularly for corporate logos or college mascots, where close isn’t good enough and exact Pantone Matching System (PMS) colors are required.
- Enhancing Business Capability and Reputation: Investing in an ink mixing system not only enhances your capability to meet customer needs but also boosts your reputation as a versatile and high-quality service provider.
Screen Printing Soft Hand Graphics (Terry – September 1, 2023):
- Plastisol Inks for Soft Hand Effect: A common misconception is that you need water-based inks for a soft hand effect; plastisol inks, preferred by most screen printers for their forgiving nature, can also achieve this.
- Thinning Plastisol Ink: One method to achieve a softer feel with plastisol ink is by thinning it. Stirring the ink or using a curable reducer can reduce viscosity, making the ink easier to print and resulting in a softer hand.
- Mesh Count and Printing Technique: Another key strategy is using a higher mesh count screen. This allows for a thinner layer of ink to be applied, contributing to the soft hand effect.
- Caution against Viscosity Reducers: Crucial warning about using viscosity reducers, which differ from curable reducers and can cause washability issues if used incorrectly.
- Achieving Desired Results with Proper Materials: Using the right materials and techniques – stirring, using a curable reducer, and choosing the right mesh – to achieve the desired soft hand effect with plastisol inks.
Mastering AI Communication: The Secret Sauce for Effective ChatGPT Prompts (Aaron – July 14, 2023):
- Specificity and Clarity in Prompts: The importance of being specific and clear when crafting prompts for AI tools like ChatGPT. Vague prompts lead to vague responses, so providing detailed information is crucial for obtaining useful results.
- Use Correct Spelling and Grammar: While ChatGPT can handle some language inaccuracies, using tools like Grammarly to maintain correct spelling and grammar can enhance communication and lead to more reliable responses from the AI.
- Specify Desired Output Format: Directly state how you want the information presented – whether as a list, step-by-step instructions, a concise paragraph, etc. This helps tailor ChatGPT’s response to your preferred format and style.
- Engage in a Dynamic Conversation: Treat interactions with ChatGPT as a conversation. Don’t hesitate to ask follow-up questions for clarity or refinement. Experiment with different phrasings to find the most effective way of getting the information you need.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive
* OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
* Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book
* Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Decorated Apparel Expo Kansas City – February 23 – 24, 2024
* ASI Ft. Worth – March 5-6, 2023
* Graphics Pro Expo Irving, TX – March 7-9, 2024
* Decorated Apparel Expo Minnesota – March 15 – 16, 2024
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
* Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
* Printing United Expo Las Vegas, NV – September 10-12, 2024
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change
The post Unveiling the Secret Sauce: Insider Insights from 2 Regular Guys first appeared on 2 Regular Guys Podcast.
Welcome to the start of Season 12! Join Terry, Aaron, and show producer Erich Campbell as they unveil insider tips and tricks for stepping into the spotlight as industry speakers. Stemming from their recent annual “10 Things We Would Like to See” episodes, this discussion dives deep into crafting compelling proposals, designing impactful presentations, and engaging audiences with authenticity and flair. From idea selection to test runs, they’ll share actionable strategies to help aspiring speakers make their mark on the industry circuit. Tune in and discover how to amplify your voice and become a sought-after speaker in your field!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: I’m writing a new book on Reverse Psychology
Please do not buy the book!
Being a Seminar SpeakerHow did everyone get started down this road?
Is your idea of interest to attendees? And is it a big enough topic for 1 hour plus?
Making your proposal
Start with bullet points of topics to cover
What should your slides look like?
Having some fun relating to your audience
Encourage questions, and engage your audience. When the questions start, you’ve got them.
Real-life stories to illustrate your points help your audience relate.
Examples to pass around are always a hit.
Test run on the clock. Take a deep breath and slow down! Have fun.
Aaron: My 9-step system. Determine the goal of the session. Brainstorm all the details to cover, Put it into 3 to 5 sections, sort into a good order of flow (why, what, how), build your slides, script your slides, walkthrough (ensuring animation, flow), bullet point your script, final rehearsal.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive
* OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
* Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book
* Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting 2024.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, January 13-14, 2024.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Decorated Apparel Expo Kansas City – February 23 – 24, 2024
* ASI Ft. Worth – March 5-6, 2023
* Graphics Pro Expo Irving, TX – March 7-9, 2024
* Decorated Apparel Expo Minnesota – March 15 – 16, 2024
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
* Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
* Printing United Expo Las Vegas, NV – September 10-12, 2024
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change
The post Elevating Industry Voices with Speaker Secrets first appeared on 2 Regular Guys Podcast.
We turn the tables on Terry this week and interview him about his journey into the realm of DTF (Direct to Film) printing. Following last week’s show with Johnny Shell, we know there are many unanswered questions about DTF Printing. Terry takes us on his journey from his initial unfamiliarity to becoming adept with DTF due to his expertise with DTG equipment. Terry shares insights into the reasons driving the adoption of DTF, addressing customer resistance, tackling misinformation, and navigating the learning curve involved in mastering DTF decoration. We will discuss technical aspects, including the optimal printing environment, application techniques for adhesive powder, and safety considerations. Join them for an enlightening conversation shedding light on Terry’s evolution from a novice to an expert in the field of DTF printing.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeTerry: Not all math jokes are terrible
Only SUM
What We’ve Learned about DTF (Direct to Film)Why DTF?
- It’s a very simple decoration method
- Easy to apply and almost any substrate
- You can apply in a temperature range of 275-325 so manmade fabrics not an issue
- No dye migration
Is there customer resistance to DTF garments?
- Most of the resistance comes from decorators, not customers
- Email from a customer this week
Why is there so much misinformation on the internet and at shows?
- Band-Aids
- Wanting to appear as an expert.
- Ulterior motives
What’s a realistic learning curve to be a DTF decorator?
- 30-90 days
Talk to us about proper environment.
- Just like DTG, 40% humidity and normal office temperature
How does DTF work on a DTG printer? Why would someone go this direction?
- Most machines have a DTF option that reverses the print order and backs off on the amount of ink layed down
- Nothing to buy other than film and adhesive. You use the same ink for both processes.
Why is there white and black adhesive powder?
- Band-Aid because of process errors
What causes blotches in the image after it’s applied?
- Moisture on your film.
- The film coating is made to attract water based ink. It also attracts moisture from the air.
What’s the best way to apply DTF transfers?
- Depending on the fabric, press for 15 seconds at medium pressure
- Peel and press a second time for 5 seconds, but use fabric or Pellon to soften the image.
Is adhesive powder and vapor safe?
- The adhesive powder – more finely ground but the same adhesive screen printers have been using for decades
- Fumes can cause eye, skin or respiratory irritation or potentially an allergic reaction for some people
- Not the great evil that some make it out to be
- OEKO-TEX Certified
- Use common sense
I was going to ask you about ways to add adhesive and cure single sheet transfers, but we’ll have to wait for the Secret Sauce today for that answer.
The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTS OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
* Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book
* Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting 2024.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, January 13-14, 2024.
* Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Demystifying Next Level Digitizing Online Training from Erich Campbell
* Understanding Emblems Learn from Erich Campbell about digitizing for patches.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Decorated Apparel Expo Kansas City – February 23 – 24, 2024
* ASI Ft. Worth – March 5-6, 2023
* Graphics Pro Expo Irving, TX – March 7-9, 2024
* Decorated Apparel Expo Minnesota – March 15 – 16, 2024
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
* Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
* Printing United Expo Las Vegas, NV – September 10-12, 2024
* Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
* Impressions Expo Ft. Worth, TX – October 24-26, 2024
* Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change
The post The Short History of DTF Printing Techniques first appeared on 2 Regular Guys Podcast.
Outsourcing in the decoration industry. Discover the why and when of outsourcing and the benefits it offers, from introducing new decoration methods to focusing on core competencies and navigating production peaks. In this week’s show, we will also explore the challenges of outsourcing and guide you through the considerations necessary to make informed decisions about […]
The post Exploring Outsourcing: Pros, Cons, and Strategies first appeared on 2 Regular Guys Podcast.
Abby Clarke from Transfer Express joins the 2 Regular Guys. Abby brings valuable insights gained from her experience and her passion for customer engagement. Tune in to gain fresh perspectives and industry insights that can enhance your approach to sales within the world of apparel decoration.We’ll explore the facets of the industry that have captured […]
The post Exploring Sales in Apparel Decorating first appeared on 2 Regular Guys Podcast.
We welcome back Theresa Hegel, Editor for Counselor/ASI Media. Theresa will provide valuable insights into the industry landscape through a discussion of the ASI/Counselor State of the Industry report. Gain a comprehensive understanding of the current trends shaping the decorated apparel and promotional products industry and explore its journey from the challenges of the past […]
The post ASI/Counselor State of the Industry Report Breakdown first appeared on 2 Regular Guys Podcast.
Join Terry Combs and Aaron Montgomery in exploring the concept of participation within the industry. They share personal anecdotes, insights, and lessons learned from their own experiences, emphasizing the importance of sharing knowledge, building relationships, and growing together. From the early days of secretive practices to the present era of open collaboration, they explore how […]
The post Engaging in the Industry first appeared on 2 Regular Guys Podcast.
Business Differentiation with Jeremy Picker. Join us in this episode of the 2 Regular Guys Podcast, where we welcome Jeremy Picker of Amb3r Creative. With a unique ability to tap into the creative potential of both “creatives” and non-creatives, Jeremy will share insights on building your creative muscle and leveraging creativity and empathy to set […]
The post Building Your Creative Muscle first appeared on 2 Regular Guys Podcast.
In this week’s episode, we welcome the talented Joe Kramar, a long-time digitizer, designer, and master of premium merchandise. Join us as Joe shares invaluable insights on how embroiderers can take their craft beyond the basics and achieve superior, impactful stitching. With an impressive 29 years of experience in every venue from retail to commercial […]
The post Elevating Your Embroidery Toolbox first appeared on 2 Regular Guys Podcast.
Join us as we dive into an exciting episode of the 2 Regular Guys Podcast, featuring Dan Short, a seasoned graphic designer and accomplished decorator. With over 25 years of experience in the graphics and print industry, Dan shares his invaluable insights on creating killer graphics, harnessing the power of current events, and more. Get […]
The post Unleashing Killer Graphics: DTG and Beyond with Dan Short first appeared on 2 Regular Guys Podcast.
Join Aaron and Terry in this week’s episode of the 2 Regular Guys Podcast as they delve into the intricacies of pricing products. Whether you’re a new business owner or seeking ways to optimize your current pricing strategy, this episode offers valuable insights and answers to burning questions. Explore the influence of competition on your […]
The post Decoding Pricing Strategies: Maximizing Profitability for Your Business first appeared on 2 Regular Guys Podcast.
We are thrilled to have Lauren Kilgore, founder of Handmade University, join us as we dive into the realm of selling online and explore the strategies and insights that can empower small businesses to thrive in the digital landscape. Lauren will share her wealth of knowledge and expertise on how to navigate the intricacies of […]
The post Mastering Online Sales first appeared on 2 Regular Guys Podcast.
Join us in the upcoming episode of the 2 Regular Guys Podcast as we delve deeper into the world of AI in decorated apparel art. This time, our special guest Dane Clement, the renowned “Regular Art Guy” from Great Dane Graphics, takes us on an insightful journey, focusing on leveraging the powerful features of Photoshop. […]
The post More AI with the Regular Art Guy first appeared on 2 Regular Guys Podcast.
Industry expert Marshall Atkinson takes center stage to discuss the transformative concept of MidJourney. Join us for an insightful conversation that explores the impact of AI on the industry, its benefits, potential challenges, and how decorators can embrace this technological evolution. Gain valuable insights from Marshall Atkinson and Erich Campbell as they share their expertise […]
The post Embracing the AI Evolution in Garment Decoration first appeared on 2 Regular Guys Podcast.
Insights from the Apparel Decorators Summit. We sit down with Jenna Sackett, from Stahls, to delve into the recent Apparel Decorators Summit in Nashville, TN as well as the START HERE Academy in Indianapolis and gain valuable insights into the future of the apparel decorating space. Jenna, who played a pivotal role in the newest […]
The post Exploring the Future of Apparel Decorating first appeared on 2 Regular Guys Podcast.
Join the 2 Regular Guys in an exciting episode as they interview Angelica Broadnax, also known as Angel B. Designs. Angelica, a featured presenter at the upcoming START HERE Academy (OSG.link/sha), will share her expertise on how to build a strong brand that drives sales and influences customers. She unravels the intricacies of leveraging social […]
The post Building Your Brand for Sales and Influence first appeared on 2 Regular Guys Podcast.
Stories of Terry Combs and Erich Campbell. The 2 Regular Guys in this episode dive into their own personal stories of how they found their way into the vibrant world of garment decorating. Host Terry Combs and guest host Erich Campbell, the producer, share their unique journeys, discussing the twists and turns that led them […]
The post Journey to the Garment Decorating Industry first appeared on 2 Regular Guys Podcast.
Join the 2 Regular Guys on their 500th episode celebration! After 10+ years of bringing you the latest and greatest in the decoration industry, they’ve hit the big 5-0-0. But they couldn’t have done it without the support of their #regulators. In this special episode, they’ll look back on their favorite moments and episodes from the past 499 shows and share their takeaways. From business strategies to product reviews, they’ve covered it all. But they’re not stopping there. The 2 Regular Guys will also discuss their plans for the future and what lies ahead for both the show and the industry. Don’t miss this milestone episode and be sure to share your own favorite moments with them.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhat time does a duck wake up?
At the quack of dawn.
Episode 500Evolution of the Podcast: Over the years, we’ve strived to bring fresh and new content to you, our listeners. One of our most popular segments is the “News Segment”, where we feature journalists from the industry.
The Future of the Industry: As we look ahead, we see a future where traditional methods like screen printing and DTG printing continue to hold their ground. New technologies are emerging, but they’re not here to replace the old ones. Instead, they’re here to provide more options and opportunities.
The Importance of Decorated Apparel: Decorated apparel is more than just clothing. It’s a means of expressing individuality and belonging to a tribe. Despite advancements in AI, we believe in the enduring need for tangible, decorated items.
Our Involvement in Skills USA: We’re proud to be involved in Skills USA, an organization that’s inspiring the next generation of industry professionals. We love seeing young people get excited about the industry and we’re always thrilled by the friendly competition that fosters a sense of community.
Our Mission: Our goal is to amplify voices that need to be heard, answer questions that need answering, and share valuable information with you. We’re also working on improving the production value of the podcast to enhance your listening experience.
Democratization of the Industry: The industry has become more accessible over the years, and we’re excited about it. More people are making gear that speaks to something important to them or their customers, and we’re here to support them.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Apparel Decoration Summit Nashville, Tennessee – June 12 – 14, 2023
* START HERE Academy (By Graphics Pro) Indianapolis, IN – June 14, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
* ASI Orlando – January 3-4, 2024
* Impressions Expo Long Beach, CA – January 19-21, 2024
* International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024
* ASI Ft. Worth – March 5-6, 2023
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change
The post Celebrating 500 Episodes: A Look Back and Ahead with the 2 Regular Guys first appeared on 2 Regular Guys Podcast.
Join the 2 Regular Guys this week as they welcome Theresa Hegel from ASI, a leading media company in the promotional products industry. Theresa launched the “Promo for the Planet” initiative last year on Earth Day, aiming to provide comprehensive sustainability news coverage and education. ASI has since published over 160 articles covering a wide range of sustainability topics. Additionally, they recently unveiled the Do-Gooders Directory, a valuable resource showcasing the givebacks and corporate social responsibility initiatives of promotional product suppliers and distributors. Don’t miss this timely conversation as they delve into the importance of sustainability in the industry and discuss ASI’s efforts to drive positive change.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhat do you call two monkeys sharing an Amazon account?
PRIME-mates
(Thanks Jerry Dalheimer)
Promo for the PlanetAaron: Welcome back to the 2 Regular Guys. We in the past have had you on to talk about ASI’s State of the Industry report, and we definitely need to do that too, but you shared a cool program you all released last year, and are so excited to talk to you about that. Share with our listeners a little about you, ASI, and the Promo for the Planet initiative.
Terry: Can you share some insights on why sustainability is not just a trend but a long-term commitment in the promotional products industry?
Aaron: For companies that are just beginning their sustainability journey, what initial steps can they take to measure and reduce their environmental impact?
Terry: The concept of the circular economy is gaining momentum in various industries. How do you envision its role and impact specifically within the promotional products industry in the months and years to come?
Aaron: Could you provide examples of how the circular economy principles can be applied to the promotional products supply chain, and the benefits it can bring to businesses and the environment?
Terry: As sustainability gains traction, greenwashing can become a concern. How can industry professionals and buyers navigate through claims and identify genuine sustainability efforts?
Aaron: What are some telltale signs of greenwashing that promotional products buyers should be aware of?
Terry: In your experience, what are some effective ways for businesses to vet suppliers and distributors to ensure their sustainability claims align with their actual practices?
Aaron: Can you tell us more about the Do-Gooders portion of your initiative?
Aaron: Can you share success stories or case studies where companies in the promotional products industry have successfully integrated sustainability into their core business strategies, resulting in positive environmental impact?
Terry: How can people find out more, and connect with you?
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Apparel Decoration Summit Nashville, Tennessee – June 12 – 14, 2023
* START HERE Academy (By Graphics Pro) Indianapolis, IN – June 14, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
* ASI Orlando – January 3-4, 2024
* Impressions Expo Long Beach, CA – January 19-21, 2024
* International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024
* ASI Ft. Worth – March 5-6, 2023
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change
The post Promo for the Planet: Exploring ASI Media’s Sustainability Initiative first appeared on 2 Regular Guys Podcast.
In this episode of the 2 Regular Guys Podcast, Aaron and Terry will interview Johnny Shell, a Market Analyst at Keypoint Intelligence with over 35 years of experience in decorated apparel. They discuss the 2021-2026 DTG and Digital Textile Forecasts and explore topics such as projected growth, the future of fashion and apparel, and where we are in the digital transformation. The conversation covers various trends and the value of the DTG and digital textile markets. The #Regulators can expect to hear insights and expert analysis from Johnny and are invited to tune in with their own questions for him. Don’t miss this episode, packed with valuable takeaways on the value of the DTG and digital textile markets.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhat does Batman call his grandmother?
Nana-nana-nana-nana Nana-nana-nana-nana-NANA
Digital Textile ForecastAaron: Johnny, tell our listeners a little about your background in the industry and your current position with Keypoint Intelligence.
Johnny: It’s great to be with you guys again, and I appreciate the opportunity to be here. So, I’ve been in the printing industry since 1986 and have worked in decorated apparel, sign & graphic, and industrial printing sectors. I’m currently the Principal Analyst for the Textile & Apparel Printing Service at Keypoint Intelligence which is a market research and intelligence organization that provides consulting in a wide range of areas for businesses, product testing, and market intelligence like the forecasts we’re going to talk about today.
Terry: What is the 2021-2026 DTG and Digital Textile Forecast? How was it compiled?
Johnny: So in simple terms, a forecast takes historical data and attempts to predict the future using various data and information that is collected for a specific market. Forecasts are usually in 5-year increments, which also includes 1 year of actual market data (2021-2026). We publish a DTG forecast that includes placements, machine revenue (hardware avg. price), average installed base, print volume, ink volume, retail value of print, and service revenue. We also break the data into hardware segments (Commercial Entry-Level, Commercial, Industrial Mid-Level, Industrial High-Level), and into global regions (NA, SLA, AP, EMEA). The Digital Textile Forecast is basically the same, except it’s focused on roll-to-roll digital textile machines. The data is segmented by printer speed (4 speed segments), by ink type (acid, reactive, direct disperse, pigment, or sublimation inks), and by application (apparel, decor). A market forecast provides critical data like market size and market value to a company, and helps them determine their strategy and product development, or if it’s a target market they want to enter if they aren’t involved. The forecasts are formed by primary and secondary field research with vendors of equipment, inks, printheads, as well as analysis of machine capabilities, end user interviews and onsite visits to production sites. All of this data and information are then funneled through me to generate the final forecast.
Terry: What is the value of the DTG and digital textile markets?
Johnny: In 2021, DTG print value was just over $10B and we predict that by 2026 DTG print value will be worth over $20B. For digital textile, print value in 2021 was a little over $26B and we predict that by 2026, digital textile print value will be over $48B. So, for both of these markets, the outlook is extremely good. Since 2020, e-Commerce sales have boomed and along with that DTG. In 2022, e-commerce was about 20% of all retail sales and that’s expected to reach 24% by 2026. Apparel is the #1 item purchased online now, having surpassed consumer electronics.
Aaron: What do you think are the major challenges facing the DTG and digital textile markets in the coming years?
Johnny: I think a challenge with labor shortages is still looming and disruptive. The labor market saw disruption and turmoil during the pandemic, and then we experienced a mass return to work when everything started to re-open which caused a labor shortage. I also believe there was a mental adjustment for many who were part of the repercussions of the pandemic (laid off, terminated, salary cuts) and are being smarter now with such low unemployment and are picky when choosing their next role, and I think the labor market will be in a state of adjustment a while longer (23Q4-24Q1).
Another “opportunity” is the shift to e-commerce. I think for some, it’s an unknown facet of today’s business and, while software has come a long way, there still isn’t a cohesive, all encompassing solution that can manage the workflow from front- to back-end including ordering, receiving, and invoicing. The production aspects of on-demand are pretty solid; however, there’s still work to be done for a seamless workflow.
Terry: How do you see the global supply chain affecting the DTG and digital textile industry?
Johnny: Global supply chain challenges continue to impact all market segments including apparel decorators and with the global economy stagnant for the entire pandemic, it’s difficult to predict when a full return to supply chain stability will occur. I don’t expect to see a full return to pre-pandemic supply chain modes until late 2023 or early 2024. I know I’m tired of going to the grocery store and they’re out of tea, one of the most consumed commodities on the planet. There’s also geo-political tension that impacts components necessary for the hardware bought in the apparel industry, namely silicon chips. Delivery times for most types of semiconductors have come down over the past year, but they remain nearly three times higher than before the pandemic-induced shortage.
Aaron: How do you see the role of sustainability in the DTG and digital textile markets evolving in the future?
Johnny: Since 2018, the Chinese government has shut down over 80,000 textile print and dye houses. Water pollution as well as high water and energy consumption are no longer accepted in the world’s biggest textile producing country. That speaks volumes about the seat that sustainability has taken at the textile table. Consumer demand will continue to rise as GenZ, and soon Gen Alpha, will stop at nothing to assure their purchasing decisions, and whom they purchase from, are sustainable.
Consumers are buying more eco-friendly products than they did just five years ago, and they plan to continue buying eco-friendly products over the next five years. They prefer an eco-friendly option when shopping and are willing to pay more for sustainable products. The fashion and apparel markets will invest more in digital printing technology due to low water and energy consumption, reduced CO2 emissions, and less waste as the entire textile industry tries to shed its infamous position as the world’s second largest polluter and become more sustainable.
Interestingly though, in some recent surveys, we’ve run, customer demand for sustainable products isn’t as high as we are led to believe so there’s a bit of a disconnect between trends being reported and actual data we’ve captured in our surveys.
Terry: Where can our listeners learn more about the products and services of Keypoint Intelligence like the 2021-2026 DTG and Digital Textile forecasts?
Johnny: Yes, we do more than forecasts which the listeners can find out more by visiting KeypointIntelligence.com. I’ve recently published research on the North American Apparel Decorator Market that dives into current technology used, future purchase plans, percentage of revenues by technology, monthly volumes, average order sizes, and much more so I invite your listeners to check us out!
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Apparel Decoration Summit Nashville, Tennessee – June 12 – 14, 2023
* START HERE Academy (By Graphics Pro) Indianapolis, IN – June 14, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
* ASI Orlando – January 3-4, 2024
* Impressions Expo Long Beach, CA – January 19-21, 2024
* International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024
* ASI Ft. Worth – March 5-6, 2023
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change
The post Exploring DTG and Digital Textile Forecasts first appeared on 2 Regular Guys Podcast.
Join us on the 2 Regular Guys Podcast as we welcome Lori Champagne, the creative force behind www.engraving.pro. With a diverse background ranging from picture framing to Muppet building, Lori discovered her passion for the awards and engraving industry in 1994. In this episode, Lori discusses her upcoming presentation at the START HERE Academy, part of GPX Indianapolis, IN, on June 14th. Titled “Keeping Peace and Profitability in Your Home-Based Business,” her talk will provide valuable insights and practical tips for home-based entrepreneurs. Discover how Lori successfully transitioned her business from California to Michigan, setting up a fully equipped home-based studio. Tune in to gain valuable advice on achieving a harmonious balance between personal life and entrepreneurship in a home-based setting. Don’t miss this engaging conversation with Lori Renee Champagne, a true creative entrepreneur dedicated to empowering others in their pursuit of sustainable success.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeDo you know how bees fly in the rain?
They wear their yellow jackets.
Home Based BusinessAaron: Welcome Lori! In the past we would share a full bio before bringing our guest on, and realized, that is just not the 2 Regular Guys. We like a good conversation! So instead, you tell us about you. Who is Lori?
Terry: Your background includes various creative ventures. Can you tell us about any unique creative strategies you’ve developed along the way?
Aaron: Being featured in a front-page Wall Street Journal article for excellence in creativity is an incredible achievement. How do you continue to foster creativity and innovation in your work today?
Terry: In the bio for START HERE Academy it mentioned you transitioned from a successful retail shop in California to a home-based studio in Michigan. What unique challenges did that create for you?
Aaron: In your experience, what are some common misconceptions or myths about running a successful home-based business?
Terry: We know that giving back to the community is a big part of who you are. Talk to us about that part of you and what drives that for you?
Terry: Another piece from the bio on START HERE Academy mentioned you are a long-time member of Toastmasters. How do you leverage these skills and experiences in your current work as an entrepreneur?
Aaron: With START HERE Academy a little over a month away. What are you most looking forward to about the event?
Terry: Tell people where they can find you and connect with you?
Don’t forget to go to www.osg.link/sha to sign up for the START HERE Academy – June 14th at 3PM the day before the GPX Indianapolis, IN show opens.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
TRADE SHOWS Apparel Decoration Summit Nashville, Tennessee – June 12 – 14, 2023
* START HERE Academy (By Graphics Pro) Indianapolis, IN – June 14, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
* ASI Orlando – January 3-4, 2024
* Impressions Expo Long Beach, CA – January 19-21, 2024
* International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024
* ASI Ft. Worth – March 5-6, 2023
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change
The post Keeping Peace and Profitability in Your Home-Based Business first appeared on 2 Regular Guys Podcast.
Are you sharing online with intention or just to get attention? Jay Busselle joins us to explain how temporary attention-seeking loses out to intention when it comes to creating content that establishes you as a trusted partner and thought leader for your present and future clients. Join us as Jay explains how to create compelling content and tell a story that resonates with your target audience!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeDid you know my Dad was born as a conjoined twin, but the doctors managed to separate them at birth?
So now I have an uncle, once removed.
Social Media ContentErich: Jay, you’ve been on the show several times, but for any new listeners, could you give us a little bit of background?
Terry: What marketing topic do you want to talk about today?
Erich: Are you talking in terms of social media content, Jay?
Terry: Can you share any tactics that would help our audience share content that is more Intentional?
Erich: Jay can you share an example that might be more specific for an apparel decorator?
Terry: I know you’re in a lot of places. Where can our listeners find you?
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
* ASI Orlando – January 3-4, 2024
* Impressions Expo Long Beach, CA – January 19-21, 2024
* International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024
* ASI Ft. Worth – March 5-6, 2023
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change
The post Sharing with Intention: Social Media Content that Resonates first appeared on 2 Regular Guys Podcast.
In this episode of 2 Regular Guys, we talk with Vik Patel, founder of Craft Express, about how to make that leap. Vik shares his insights on why the transition from hobbyist to entrepreneur may not be as daunting as you think, especially when it comes to sublimation and other apparel decorating techniques. Vik will also discuss how sublimation has made it easier than ever for hobbyists to start their own businesses. Join us as we explore the world of crafting, entrepreneurship, and the many ways you can turn your passion for creating into a profitable business.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeDon’t accept friend requests from Taco Bell…
They’re nacho friends.
Craft Passion into ProfitAaron: Vik, tell our listeners a little about yourself and your background in the industry.
Terry: Before we get further into the business, let’s talk about what drives people to come into decoration from the hobbyist side of things. What role do you think creativity plays for makers and what does that mean for makers considering a transition to business?
Aaron: What’s your definition of a hobby as compared with a side hustle or what most people recognize as a traditional business? Is it revenue that separates them, or is it something more?
Terry: When and why should makers think about making the transition from hobbyist to business? What makes going commercial a good fit?
Aaron: When preparing to make the leap, what’s the first thing a hobbyist should do to get prepared? How should a hobbyist plan for a successful start?
Terry: We know that any business takes time and money to operate, but what ‘costs’ should hobbyists making the transition watch for? What keeps people from taking the leap?
Aaron: Most people fixate on production ability or decoration options when they move into business, how much should a hobbyist expect to upgrade equipment? How important is ramping up, or can early businesses get by at first with a hobbyist shop?
Terry: What advice would you give someone on the precipice of taking that leap into building a side hustle? What should they be concerned about, and what is it that people worry too much about?
Aaron: Thank you for all of that awesome insight! Where can people find you and find more of what you do?
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
* ASI Orlando – January 3-4, 2024
* Impressions Expo Long Beach, CA – January 19-21, 2024
* International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024
* ASI Ft. Worth – March 5-6, 2023
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change
The post Turning Your Craft Passion into Profit first appeared on 2 Regular Guys Podcast.
Join Aaron and Terry for the last DAX show of the 2023 season. In this episode of 2 Regular Guys Talking Decoration, the hosts will explore the impact of new technologies on the decoration industry. Technology is transforming the way decorators operate and deliver products to customers. The hosts will share their insights into these emerging trends and discuss the challenges and opportunities they present for decoration businesses. They will also dive into the new things that they have seen in the 1st quarter of 2023 as they have been out on the road. Don’t miss this informative and engaging conversation with 2 Regular Guys at DAX Chicagoland.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeMy daughter was doing history homework and asked me what I knew about Galileo.
I said, “He was a poor boy from a poor family…”
Impact of TechnologyThank you to all our guests who joined us and the wonderful people in the studio audience.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
* ASI Orlando – January 3-4, 2024
* Impressions Expo Long Beach, CA – January 19-21, 2024
* International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024
* ASI Ft. Worth – March 5-6, 2023
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change
The post The Impact of Technology on Decoration first appeared on 2 Regular Guys Podcast.
Join the 2 Regular Guys this week as they dive into the world of print business tech tools and systems with special guest Gavin St Georges, founder and CEO of Seps.io. In this episode, Gavin will share his expertise on how to set up the tech side of a printing business in a practical and efficient manner, aligning technology, business systems, and people together for optimal performance. From simple solutions to cutting-edge technology, this podcast will provide listeners with valuable insights and advice on how to modernize their print business and take it to the next level. Don’t miss out on the chance to ask your questions and join the discussion this Friday.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeMy Dad has two Rottweilers. He named them Rolex and Timex.
They’re watch dogs
(Thanks Kristin – Thread Designs Inc.)
Simple SystemsAaron: Welcome to the show, Gavin. Tell us a little about yourself and your history in our industry.
Gavin: Share a quick origin story and how we got into the industry (…In the beginning)
Aaron: We know you have lots of knowledge about multiple facets of being a decorator, but you recently had a presentation at Impressions talking about a Simple System to run a Modern Printing Business, so we wanted to focus on that today. How important to a print shop is setting up a system?
Gavin: Business success hinge on systems and process…
- Ask the four questions
- Talk about leverage
- Talk about outcome
Aaron: So what might a simple system look like for a decorator? I know you are also a screen printer, what tech tools should people be looking at?
Gavin: …this is where the chaos status and shop owners have a lot of worries…
*Aaron*: What is the process of setting up the tech side of a printing business? Can you share some examples?
Gavin: Share framework to classify and simplify tech tool decision
Aaron: What are some of the pitfalls you have seen in people’s business systems that we should try to avoid?
Gavin: Making thing more complicated than it actually is…
*Aaron*: let’s say one of our listeners is bootstrapping their business and needs to keep lean. What would you say is the #1 most important part of the system?
Gavin: Talk about the accountability system
Aaron: Talk to us about aligning technology, business systems, and our most important asset, our people, partners, and other key relationships in our business.
Gavin: Talk about business philosophy and vision
*Aaron*: We can’t let you go without talking about art. Seps.io is a remote art department for screen printers and more. How has seps.io benefited some of your customers? Share a use case or two?
Gavin: Quick intro or demo – and CTA
Aaron: When can our listeners learn more and connect with you?
Gavin: Share info and QR code
*Aaron*: We always like to borrow as much knowledge from our guests as possible so we try to leave with one last question. What would be the number one piece of advice you would give decorators community members that have helped your business?
Gavin: Story about focus
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
* ASI Orlando – January 3-4, 2024
* Impressions Expo Long Beach, CA – January 19-21, 2024
* International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024
* ASI Ft. Worth – March 5-6, 2023
* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change
The post Simple Systems and Tech Tools to Modernize Your Print Business first appeared on 2 Regular Guys Podcast.
In this episode of the 2 Regular Guys Talking Decoration Podcast, hosts Terry Combs and Aaron Montgomery sit down with Dannesh Kassamali, CEO of Silky Socks, to discuss the ins and outs of the sublimation business. They dive into topics such as business inspiration and how to take the leap and start your own business. Dannesh shares his experiences and insights into what works well for dye sublimation, and talks about the products that have helped Silky Socks grow into a successful sublimation blanks supply company. Listeners will come away with valuable tips for starting and growing their own sublimation business, as well as inspiration to go for it and pursue their dreams.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeI’m writing a new book on tornadoes and hurricanes
Right now it’s just a draft
Successful Sublimation BusinessAaron: Start us off by telling us about your journey to where you are now. Where did you start and where are you at now compared to your overall goal for Silky Socks?
Started at 0. From the ground up in 2013. And we are beyond my goals and my vision from when I started!! But now obviously I have reset higher goals and targets.
So here is the back story: In 2009 I launched a company called Silk Screen Apparel, which came about after volunteering to do a 1000 shirts for NPO. Did them at cost just to serve the organization and when I delivered those shirts people said hey can you do shirts for my business? And boom Silk Screen Apparel was created.
So fast forward 4 years later, I wanted to have my own brand. I was kind of tired of printing for other brands and not doing my own thing. So the vision of Silky Socks was to create a socks brand using Sublimation. And sell items direct to consumers. But I also developed the blanks ourselves for our own use, so we said we will sell the blanks too to other printers and see how that goes! For the first 5 years 2013-2018, I solely focused on our DTC brand, and printing for other brands; selling blanks was happening without even trying. We’d just attend 1 show per year dedicated to the selling of blanks. The rest of the time was spent building the brand. Then around 2018 is when I said.. Dang, I ought to flip this thing. Then in 2019 it was a Hard Pivot. No more content on our brand or printing for you and all efforts are focused on BLANKS. That was where our magic really was because I developed our own blanks. And I put a camera up on a tripod, no more fancy stuff. Just camera to face and did a How to Sublimate socks video, without holding anything back and that video has over 500K views now. We also launched our FB group that year in 2019, and those 2 front our presence was really strong.
Then in 2020 the Product innovations began! Masks of course. But we didn’t stop there. Crushed it with masks and expanded the Silky line into Underwear, more socks, beanies, headbands, sleeves, and Shirts!
Then 2021 and 22 they continued.
And now here we are pushing and optimizing and improving as best we can while the economy and such may be in a recession who knows. But we keep doing what we can and improving what we can so that we are poised and growing with the next growth phase of the World!
Terry: Why did you choose to focus on socks and then stay focused on Sublimation blanks only?
Niche. “Everybody does tshirts. How can I be different?” Was the motto. Socks was different enough for me.
Our differences is what makes us unique and need to be Celebrated!! Can’t just be like everyone else and compete. You gotta look for the Blue ocean!!! Are you familiar with the Blue ocean strategy?
Aaron: Let’s talk about sublimation products. What products work well for sublimation and what should people use a different technique to decorate?
Before things like socks and shirts didn’t work that great for sublimation because they weren’t very comfy. Or thick. We are changing that narrative.
People literally LOVE our socks and shirts. And have worn the same socks for 5 years! Underwear, arm sleeves, headbands. These were things you had to cut and sew before. But now we are offering them all ready to lay down and press!! Drink ware, Mouse Pads, Metal picture frames etc.
Terry: Tell us about your success philosophies.
Read.
Journal.
Innovate and learn.
Take risks.
Travel.
Let’s the fear guide you.
Meet people both online and offline.
Practice integrity!! Things you do today will matter even 10 years from now.
Invest your money!! Don’t spend it. Save it or Invest it. Invest in what? Well back into your business is one. Into the Stock market or S&P 500 ETF is another. Last Real estate. If you have something you can do there. “Invest it, invest it, invest it.” Or into yourself. Time and energy into yourself, over money.
Aaron: We know you are very active on Social Media. How have you leverage social media to grow your business? How can the product decorators tuned in better leverage social media for their businesses?
It’s everything! 99% of my customers wouldn’t know me or us if it weren’t for social media. That creates a knowing, a lasting relationship, and the product does the rest! We are active on all 4 platforms YT, IG, FB, Tik Tok. But it was the YT and the FB group that really got us going in this industry!!
The future business man is not just someone who sits back and chills behind the scenes. The future successful business man is the influencer who also runs a great business!! What does that mean? You have influencers on this side. You have entreprenuers on this side. I believe in the future the two will be one in the same for the most part. I’m a living example of that.
I’m a business man first, story teller and influencer 2nd. But I’m BOTH. That’s what makes me unique and special.
Terry: How do you inspire decorators to just go for it? When they are facing fear, how should they proceed?
By my example. Sometimes in life people don’t need to hear another sermon. They need to watch you live one out! So I try to do that! And encourage them that it’s ok to be nervous, or scared or make mistakes. I do all of the above all the time but I still continue forward…
Aaron: How can the #Regulators learn more about you, connect and purchase sublimation blanks?
You can follow @Silkysocks on IG and Tik Tok, as well as follow @DanneshKassamali there, or Keep up with us on YouTube @silkysocks. Lets GO I’m super excited and thank your or the opportunity.
Terry: We always like to get all the gold nuggets we can out of our guests for the #Regulators. What would be the #1 piece of advice you would share with someone brand new to the sublimation world?
Let’s the actions guide you! I didn’t know I’d be selling Sublimation blank socks, shirts, underwear if you asked me when I started this company!! I had no idea it would evolve to all that. I had no idea we would sell 1 Million+ sublimation blank face masks in 2020 and 2021, but it happened. It was one action, after another after another. It was FAITH in the unknown that hey. Let’s just do this 1 step right in front of me. This 1 step led to another conversation, to another tradeshow to another meeting. To Boom let’s launch this product and see how it goes!! So LONG STORY Short Lets the actions guide you!! And give it your ALL with that 1 action right in front of you!!
Stories:
- First time I went to China, for a tradeshow. Was just off a whim. Didn’t know anyone, didn’t even have an order to do or a product to create. 2012 before Silky Socks even launched. I went alone, returned every year. Made connections, visited factories… and guess what the opportunities came AFTER that. And I knew where to go.
- Hard lesson: 1st order ALL socks came out 2-3” too big. Clown socks! Me and my wife took them to the laundry mats and “Shrunk” them all!!! Then repacked them. And the client accepted them at a discount as we worked on getting the replacement order. Then I always Hired a 3rd party QC company. Don’t mess around and skip that step!!!
- What you’re struggling with now and what you are afraid of now, is actually going to be your biggest asset in the future. So embrace it. And take it head on. Don’t run from it.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post Building a Successful Sublimation Business first appeared on 2 Regular Guys Podcast.
This week on the “2 Regular Guys Talking Decoration” podcast, Aaron is joined by show producer Erich Campbell to discuss the ins and outs of e-commerce. While Erich is known for his expertise in embroidery and digitizing, Aaron and Erich take some time to discuss other areas of Erich’s experience. With Terry out this week, the duo dives into the pillars and pitfalls of e-commerce success. Erich shares insights from his years of experience building and managing online businesses. Whether you’re just starting out or looking to optimize your existing e-commerce platform, this episode is packed with valuable insights and practical tips for success.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhat concert only costs 45 cents?
50 Cent featuring Nickelback
E-commerceErich: I may always work on embroidery every day, but it’s not the only thing I do. For the largest part of my career, I’ve managed eCommerce properties alongside my embroidery duties. As much as things change, I’ve noticed some of the same pitfalls that decorators fall into and found myself that there are certain pillars on that a solid eCommerce presence rests. Today I’d like us to discuss some of those Pillars and Pitfalls and how we’ve seen those play out with decorators and in general over the years.
Aaron: Let’s get into it and start on the side of the things that you find online sellers really need to make their store work- What are some of these foundational ‘Pillars’?
Erich: Absolutely- let’s start with some of the basics, then get to the things that have the most effect on decorators. Every store needs to have basic functionality and policies established- First, Clear payment, shipping, and return policies need to be spelled out if you want to generate trust in your clients. Second, you must have one (or more than one) well-monitored channel for customer communication. Third, you must have clear, simple navigation. *Discuss platforms / tools
Aaron: Ok- if we assume everyone has these basics out of the way; everything is functional, policies are spelled out, and they are present for customers, what else should they be thinking about as they get their store underway?
Erich: These are the real pillars- foundational choices that make a difference to how you operate.
Clear Focus – General Purpose vs. Customer Specific – Custom Decoration vs. Company Store *Discuss online decoration vs. Curated stores- no need to replicate your brick and mortar.
Aaron: With the focus established, what are the universal ‘pillars’ that decorators should keep in mind? What questions should they be asking themselves as they put their store together?
Erich: The big questions here cover a few different topics, but they all stem from one major underlying question. “What makes the store the best way to buy this product for the client I want to serve?” * Discuss ease of use, presentation, and value to customers. Reducing friction and offer benefits specific to the online store.
Aaron: In thinking about the way the store presents products, are there any specific things to look for in how you describe your products or how you show your work?
Erich: Though this is going to vary depending on the store, I think there are some universal ways we want to entice our clients to consider the products. The way to overstate it is to help them see how their lives would be better if they bought the product. Sounds corny, but it makes a point. Copy should be more than a description, it should also have something to say about the results. Images should be instructive and show decoration, details, placement, and other critical info, but they could, at their best, include scenarios or people that make them aspirational. *Describe what content should explain about a given product. Action shot, Garment shot, Decoration shot, Texture shot – Functional, Brand Building (for your site / company) Aspirational
Aaron: With all of that information out there, we have a lot to think about in building our sites- now let’s discuss where things fall apart- what are the major pitfalls? Where do decorators often go wrong?
Erich: I divide the pitfalls up into 4 categories, and they really are reflective of not being attentive to the Pillars we’ve already discussed. They are (Explain each briefly) Lacking Responsiveness (communication), Lacking Clarity (Store direction, curation, policies), Blaming the Customer (under-informing), and Overpromising (Unrealistic promises / uses of decoration).
Aaron: We’ve covered a ton of ground today, but can you leave the listeners with a final tip or two as we get ready to close up the show?
Erich: Absolutely- the 2 major tips I want to leave everyone with are simple. First, imagine your customer- create a profile of a real person or persons to whom you want to sell. Remember, you are not your target audience. Second, ‘taste your own cooking’ – run sample buys, up to and including purchasing and shipping if that’s part of what you offer, and make sure you and your staff know every part of the purchasing process.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post The Pillars & Pitfalls E-commerce first appeared on 2 Regular Guys Podcast.
On 2 Regular Guys, we have a conversation with Vincent Driscoll, the host of ASI’s podcast “The Social Angle”. The episode focuses on how decorators can use social media effectively to promote their brand and reach their target audience. During the episode, Vincent will draw on his 15 years of experience in the industry and four years hosting “The Social Angle” to share valuable tips and insights on how to better use social media for business purposes. The discussion covers a range of topics, including the benefits of different social media platforms, how to create engaging content, and how to measure the effectiveness of social media campaigns. Whether you’re new to social media or a seasoned pro, you’re sure to learn something valuable from this episode.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhat do you call a zombie who writes music?
A decomposer
Social MediaAaron: Vincent, welcome into the show. Tell us a little about yourself and your background in the industry.
Terry: Let’s jump right in. What should our listeners be posting?
Aaron: Is there too little? Is there too much? How often should we be posting?
Terry: I think there’s some confusion here. What platforms should we be using? Does it differ depending on our target audience?
Aaron: Let’s talk about “where do we start?” How do we come up with a strategy?
Terry: I’m sure some of our listeners post, but don’t know if what they’re doing is working. What metrics should we be focused on?
Aaron: Sometimes I’m sure we all feel we’re screaming into the void. How do we get more engagement?
Terry: How can our listeners reach out to you?
The Social Angle Podcast – https://bit.ly/SOCPOD
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post Using Social Media in the Promo Industry first appeared on 2 Regular Guys Podcast.
In this episode, join the 2 Regular Guys as they interview Cheryl Kuchek, an expert in the decorating industry, about the upcoming Sublimation Summit at Peachtree City, Georgia. Cheryl will share insights into what attendees can expect to see and experience at the event, including the featured speakers and exhibitors. Additionally, she will discuss the significance of the Sublimation Summit for those in the decorating industry and why it’s a must-attend event. Tune in to get a sneak peek at what’s in store for the Sublimation Summit and why you won’t want to miss it.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhy did the chicken click the PowerPoint presentation?
To get to the other slide
The Sublimation Summit PreviewAaron: Cheryl, you’ve been here before, but tell our listeners a little about yourself.
Terry: Before we get into the specific, on a broader scale, why do you think decorators need to attend live, in person trade shows in general?
Aaron: So not just about sublimation, talk about the decoration methods people will see and hear about at Sublimation Summit.
Terry: I don’t need to say this for our regular listeners, but we’re all about education here. I know the classes are coming together, but what are some of the main focus areas of education at the Sublimation Summit?
Terry: Let’s talk about sublimation businesses. How has the way people have to do business changed since the beginning and sort of the end of Covid?
Aaron: Look into your crystal ball and talk to us about what you see in the future for our industry.
Terry: Cheryl, how can our listeners sign up for Sublimation Summit?
Discount code for the 2 Regular Guys – $40 off of 3-day pass and $20 off the 2-day pass.
Code:
2reg40
2reg20
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting March 11-12, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post The Sublimation Summit Preview: What to Expect, Who to See, and Why You Should Attend first appeared on 2 Regular Guys Podcast.
Tune in this week with hosts Aaron Montgomery and Terry Combs discussing the changing landscape of trade shows. Coming to you live from the DAX Show in Kansas City, providing a unique perspective on the topic. During the episode, Aaron and Terry discuss how vendors are changing their approaches to trade shows, as well as how attendees can have a more productive experience. They draw from their own experiences and observations, offering insights into the evolving nature of trade shows in the current era. This episode provides valuable insights into the changing world of trade shows and is a must-listen for anyone interested in attending or exhibiting at these events.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhat do you call a bee that lives in America?
A USB
Trade ShowsWhy are there new approaches?
- Natural progression
- Things we learned during COVID about communicating with customers – social media, etc.
- Getting more from fewer shows
- Shows still need to happen – touch and feel and observe
- What is the tipping point – Why aren’t they here?
Drawing attention
- Nothing more discouraging than, “You were at the show? I didn’t see your booth.”
- Jay’s graffiti wall (and backdrop)
- Do gimmicks work?
Partnering with other vendors
- Print/Take station with SanMar and EZ
- SanMar got to demonstrate non-garment items, and EZ had an activity to attract attention plus have another vendor send people to the booth
- Success by association
- Coupon for a discount from a garment vendor if you buy XYZ equipment
- Providing equipment vendors with free garments to decorate
Social media videos and posts live during the show with hashtags
What would attendees like to see at a show?
- If what you’re selling does something… be doing that thing
- Me personally… put down your phone and get out of your chair
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting March 11-12, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post Trade Shows: How They Are Evolving first appeared on 2 Regular Guys Podcast.
Join the 2 Regular Guys as they welcome Ray Weiss from Printing United Alliance. Ray will be discussing the latest advancements in the field of print decoration and sharing the exciting news about the new iLEARNING+ Platform. This cutting-edge educational program offers a comprehensive curriculum covering a variety of decoration methods, with courses designed to help printers of all levels expand their skills and knowledge. Whether you’re a seasoned professional or just starting out, the iLEARNING+ program is the perfect way to take your printing skills to the next level. So tune in this Friday to find out more and get a sneak peek into this exciting new educational opportunity!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad Joke(From Martha Taylor) What’s the difference between Dubai and Abu Dhabi?
The people in Dubai don’t like the Flintstones, but the people in Abu Dhabi do.
iLEARNING+Aaron: Welcome Ray, into the show. Tell our listeners a little about yourself.
Erich: Tell us about iLEARNING+. What is it? How will it impact our listeners.
Aaron: How will these courses benefit our listeners?
Erich: What is the value of a certification vs a course?
Aaron: What’s coming up this Spring and Fall?
Erich: Some of our listeners are also educators. What are their opportunities here?
Aaron: Talk to us about becoming a member of PRINTING United Alliance as either a company or an individual.
Erich: How can our listeners find you and find out about iLEARNING+?
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting March 11-12, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post iLEARNING+: A Print Education Revolution first appeared on 2 Regular Guys Podcast.
Discussing Niche Markets has been a staple of 2 Regular Guys in the past. Terry and Aaron will be discussing some of the more unique and unusual niche markets. And they’ll be asking the Regulators for their thoughts and examples as well. Tune in this Friday to talk about Niche Markets in 2023 and get the creative juices flowing so you can find the right niche for you.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhy do Swedish warships have barcodes on them?
So when they dock they can Scandinavian (Scan the navy in)
Apparel Niche MarketsWhy niche markets?
- Focus your marketing, focus your products, be the “go to” expert in that marketplace
- What’s your passion?
Create a niche from your own experiences
People will pay a premium for what they’re passionate about
Home brewers (Example)
- The weirdest one – Hit a deer, get a t-shirt
- Maybe they don’t know they’re in the market – National Corn Growers Association
“Do they have hats?”
- Shirts teams wear under their uniforms
- Military
- Rock bands
- Ice cream and whale watching
- Charter fishing
- Gymnastics, cheer, dance events
- County race track
- Forest fires
- Cheerleading fundraiser
- Content Creators
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post Niche Markets in 2023 first appeared on 2 Regular Guys Podcast.
Join the 2 Regular Guys as they delve into the impact of Direct-to-Film (DTF) transfers on the apparel decorating industry. Russ Turner from Impressions Expo joins the show to share his insights from the recent Long Beach event and what he expects to see at the upcoming show in Atlantic City. Terry and Aaron continue the conversation, exploring the potential safety concerns and the real impact of DTF on the industry. Is DTF truly a game changer for the apparel decoration sector? Tune in to hear Terry’s thoughts as someone deeply involved in the industry through his work with Equipment Zone, and join the conversation with the #Regulators live.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhat do you get from a dwarf cow?
Condensed Milk
(Thanks to Gösta Pyzze Karlsson)
Is DTF a Game Changer?Aaron: Russ Turner with Impressions Expo is joining us here at the top of the show. Russ, welcome to the podcast.
Terry: Myself and Erich were just in Long Beach, California. Tell us how successful you thought the event was in terms of attendance and satisfaction of those attendees and the vendors.
Aaron: A lot of buzz is happening around DTF in the apparel space and I heard Long Beach was no different. What does DTF mean to the Impressions Expo and what does one of the industries learning trade shows think about the technology?
Terry: Impressions Expo is doing three shows this year. Tell us what our listeners can expect in Atlantic City in March, and then down the road in Ft Worth.
Aaron: Beyond 2023, is there a plan to expand the locations again like in the past?
Terry: Russ, how can our listeners reach you and how can they sign up to attend upcoming events?
- Why did the 2 Regular Guys want to tackle this topic?
- Had others on in the past (Todd Downing twice, Don Copeland)
- Honesty about Terry and his role with Equipment Zone and their place in the market
(Terry has always been that type of guy anyway, never steering people wrong just to get a sale)
- Direct-to-Film… how it works and why do people use it?
- PET Film – Polyethylene terephthalate
- Adhesive – polyurethane resin
- Let’s talk about curing options
- Why is it so appealing that everyone is flocking to get their piece of the DTF pie?
- What are the drawbacks of the equipment – Challenges people are not talking about?
- What are the limitations of the technology – when it comes to transferring, washability etc?
- Is the use of DTF and adhesive powders safe for our long-term health?
- Fumes can cause eye, skin, or respiratory irritation or potentially an allergic reaction for some
ULTIMATE QUESTION – CLOSER Game Changer or Flavor of the Month?
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post DTF Transfers: Game Changer? first appeared on 2 Regular Guys Podcast.
The decorators’ community brings a world of creative people together to make the most amazing stuff. The 2 Regular Guys know that pricing can be a huge challenge for many businesses, both large and small. In this episode, Terry and Aaron will discuss the art of finding the right pricing model for your business. They both have years of experience pricing products and so their back and forth about the methods they use will surely give you the knowledge you can put to work immediately. It’s time to find a pricing strategy that puts profit in your pockets.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeIn the new year, I’d like to tell some healthier dad jokes. I’ve been trying to think of new jokes that contain fruits and vegetables.
If any of you listeners think of any, lettuce know.
The Art of Pricing* Our experience with pricing and what we have learned + End of U.S. Screen and our take on why - Didn’t know their numbers – selling for less than what it cost – Could not make it up in volume and then from there it was how long could they feed the beast (Payroll, etc.) * Other mistakes we have seen * Art Versus Science * What is a pricing strategy + Can’t just use a spreadsheet + .99 on everything + Being the lowest price = commodity. + Pricing by committee + Models for markup * Value Propositions * Measurable vs. Perceived * Unique Value * Higher Value =/= More Input * Intangibles
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post The Art of Pricing first appeared on 2 Regular Guys Podcast.
REGGIE Award winner Meghan Rodenhouse joined the 2 Regular Guys this Friday. Meghan is the spokesperson and runs marketing for Craft Express. We’ll discuss the importance of education and how to become an educator. And discuss creating online content via Facebook live, TikTok video, Reel, and more. Join us for a conversation with a rising star in our industry.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhat did one volcano say to the other?
I LAVA you!
Sublimation EducationMeghan Rodenhouse is the current spokesperson and runs marketing for Craft Express. Previous Sawgrass spokesperson where she ran social, worked on Academy, had a podcast, hosted lives, etc. And Meghan is a current REGGIE Award winner.
What sets Craft Express apart from other dealers?
Education is important to us! We do Facebook lives, reels and TikTok videos regularly focusing on education. Plus, our YouTube video is stocked with How To videos. Most importantly, we are approachable. We love our crafty community members and want to help them. We will answer messages at all hours of the day and night. We see our users as family and we love helping them and being involved in their lives.
What does Craft Express bring to the crafting world?
Craft Express is focused on the joys of crafting for makers at all levels. At Craft Express we cater to sublimation, vinyl/HTV, rhinestone, laser engraving and several other forms of crafting. We offer makers and small businesses with the basic cornerstone products, but also offer them unique products they can’t get anywhere else. We also offer heat presses and machines that are made to not only be functional, but that people want to show off in their craft room.
Why are you working to build a community of users with Craft Express?
We are working to build a community of users because we think its important that people know that they are not alone. Crafting can be fun but it can also be difficult, especially when it comes to sublimation and vinyl. Starting out can be intimidating. We don’t want that. So we started our own Facebook community where people are free to ask questions and share projects that they have made. We are on it all the time either answering those questions or cheering people on. We are the experts on our products so who better help answer those questions than us? Plus, we love seeing what people make with our products! And we have a lot of loyal users who know a lot about our products and want to help others so this gives them the space to do that.
Why is education so important to you at Craft Express?
Education is important to us because Vik and I know firsthand how frustrating it can be for users to get started. He and I used to work for Sawgrass. We started the education program there because people would get upset. You spend a lot of money on an item. You have high expectations, then you open the box and you’re overwhelmed. These are intimidating items. Having an education outlet allows people to learn at their own pace and get comfortable with what they are doing.
How does someone position themselves as an educator in this industry?
To be an educator in this industry, you must wear many hats. You have to be a teacher, a spokesperson, a videographer, and a marketer. It sounds like a lot but it is all possible. You have to know your craft. More importantly, you have to relate to your audience. Know what the problem areas are with the items you are working with. Know what issues you had when you started. Anticipate questions before they can be asked. If you had a question about something or know something is difficult, chances are someone else does too and they’re looking for guidance. You also need to be able to communicate the solution simply and effectively. Try to answer the question or explain a solution in as little time and steps as possible. If something starts to sound confusing to you as you explain it, it is 10x more confusing for the listener.
What are the keys to making a good Facebook live/TikTok video/Reel etc…?
Be short and precise. People don’t like to watch long videos when they are looking for a quick solution. And if you want to propel your videos to the top of feeds so you ensure people see them, use keywords, trending sounds, and explain what you will be talking about at the beginning. You only have a few seconds to grab someone’s attention.
What is the importance of listening to your audience and crafting community?
It’s important to listen to your audience because they will tell you what they want to know and what they want to learn. If they are taking the time to comment, like your video or message you, they’re communicating to you what their needs are. This helps you answer questions, plan future content, relate to your audience and also be seen as a person to your audience. The more they can relate to you the more they will want to listen to you.
How can our listeners reach out to you?
Listeners can reach out to me via any Craft Express platform. I answer almost immediately. On Facebook we are Craft Express. On Instagram we are @craftexpressus. On TikTok we are @craft_express. On YouTube we are @craftexpressus. Personally, I have a Make It With Meghan page on Facebook and Instagram. I am trying to get back on it more often and focus on that as well.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS PPAI Expo Las Vegas, NV – January 10-12, 2023
* Impressions Expo Long Beach, CA – January 20-22, 2023
* ASI Ft. Worth – January 23-25, 2023
* International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post Sublimation Education with Meghan Rodenhouse first appeared on 2 Regular Guys Podcast.
It is Friday the 13th, but the 2 Regular Guys listeners are in for a lucky day. Marketing guru Jay Busselle is taking a break from his speaking travels and will join Terry and Aaron to talk branding. By studying successful businesses in a variety of fields, Jay has put together a blueprint for branding success we can follow in our own businesses. Fasten your seatbelts whenever Jay joins the 2 Regular Guys!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeDid you know the new book I’m working is set entirely in my own basement
I’m hoping it makes the best cellars list.
Branding SuccessIt’s been about 30 years since Jay started printing and selling “unofficial replica” t-shirts in the mid 80’s of his favorite skiing and skateboarding companies. Jay is a board member, referred to as “chefs” for PromoKitchen, an all-volunteer nonprofit group focused on mentorship within the promo and apparel industry. He is a highly rated industry presenter and a trainer on topics like branding, social media and LinkedIn. Jay is currently the VP of sales and marketing at Equipment Zone, founding partner at FLEXpoint and a self-proclaimed CTO: Chief Taco Officer. Jay says he found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys!
Terry: What can I do to “future proof” my business?
Aaron: What is “Brand Relevance”
Aaron: Jay, how cool would it be if there were an index that measures how relevant your brand is? (Explain / show the BRI: Brand Relevance Index & Prophet.com)
Terry: Do you think you could break this down a little and keep it simple for us apparel decorators and branded merch business owners? (Explain 4 Pillars – the blueprint)
Terry: Can you share any examples of businesses in our industry that have created culture and maintain their brand relevance? ( Printed Threads & BrandFuel)
Terry: Jay, you’ve got a special project going next week in Long Beach. Tell us about that.
Aaron: How can our listeners find you?
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS PPAI Expo Las Vegas, NV – January 10-12, 2023
* Impressions Expo Long Beach, CA – January 20-22, 2023
* ASI Ft. Worth – January 23-25, 2023
* International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post Blueprint for Branding Success first appeared on 2 Regular Guys Podcast.
From things the industry really needs to wishful thinking, the 2 Regular Guys are back in 2023 with their annual “10 Things” list in their own 10th year on the air. Whether from a 10,000-foot perspective to nuts and bolts ideas, Aaron and Terry look to the coming year with hope and anticipation. Join in with your own thoughts on the future of our industry in this new year.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeDid you know I opened a gym called New Year’s Resolution
For the first two weeks I have gym equipment there. After that it’s just a bar.
10 ThingsOur list from last year…
Terry: Is it too easy and cheap to just say I’d like to see more trade shows happen this year? Most of us like to touch and feel new products, and more and more new industry participants need to be face-to-face with not only equipment and supplies, but vendors, instructors and other decorators.
Aaron: What Printing United Does in the Garment and Personalized Product Space? This is not necessarily something I’d like to see that I’m not seeing, more of a hope to see what comes from our industry’s trade association. My concern is the packaging and printing worlds that they’ve acquired push out the garment space. But I know there are some fantastic people there like Amanda, Josh Carruth and Cassie Green. So I’m optimistic, just more of a cautionary tale. I’m happy to participate be on panels or support so I’ll do my part. I’d also love to see more sublimation and embroidery representation. ThreadX?
Terry: Fewer snake oil salesmen. That sounds like a negative but I’m just asking for people to do their research before handing over your CC. There are a few companies in our industry that cause you to cringe when someone says “I just bought from…”
Aaron: Less “Cliques”. We are all decorators and I know we all have our own communities and what we are drawn to, but how do we support the greater good?
Terry: Shop checkup checklist. When I talk to decorators in a variety of areas about an issue they’re having, I always have them walk step by step through their process. There are certain things consistent from shop to shop I’m looking for. A checklist could be applied to most any decoration method to get everyone “on the same page.” Maybe suppliers could put together a loaner kit to use for testing.
Aaron: A USA made Vacuum Press – I thought back about 5 to 10 years ago there was some interesting stuff happening in the 3D sublimation world, but when people stop buying cell phone cases the interest in 3D sublimation seem to die. I think the only way to resurrect that is to really improve the quality of the presses available.
Terry: More panel discussions like older days of trade shows. I always loved watching these panels of experts and you still see them now and again, but not like in the past. We’ve done it ourselves at DAX. And, if we’re short trade shows again this year, pretty easy to do as an online panel discussion.
Aaron: Embrace the power of the Mastermind – and I’m talking about a real mastermind. There is a specific formula that has been proven over and over again. In fact, back to the time of people like Andrew Carnegie. I see these so-called masterminds pop up frequently that are more of just a tribe or social gathering with a little teaching. A real Mastermind is about accountability working with a limited number of people in a very specific format where time is kept and an agenda is adhered to. I know I run masterminds but I’m not even talking about just mine, I’d like to see it be something that is more readily used and common in our industry. My Mastermind group is invaluable to me and I know the people that are in The Mastermind groups that I run will tell you how much it has changed their businesses. So I just like to see more people be open to the concept and be willing to playful out.
Terry: Side hustle guides. I talked about this once before, suggesting distributors put together equipment packages for people who want to be somewhere between a crafter and a full time decorator. But I think there’s another part to this. You’ve got 10 hours a week you’re giving to this side hustle. Here’s what you should attempt and here’s what you should avoid to make the most of your limited hours and minutes. A focused niche, product line, technology.
Aaron: Disruption of Distributor Model – I found myself going back and forth on titling this disruption or changes, but unfortunately I feel like the distributors have already squandered their chance. From the outside looking in from both my vantage point and the vantage point of many of their customers who are not small by any stretch of the imagination they seem to value bigger profits over customer relationships.
- Terry: I’d like to see, I expect to see, trade shows seek their new level. So what does that mean? Trade shows won’t return exactly as before. For good or for bad (if you run a trade show), many typical exhibitors at all or most shows were very successful during COVID without the costs of trade shows. Many of these companies are weighing how much of this expense they’re willing to take on again. This is a conversation or debate taking place at manufacturers, dealers and distributors throughout the industry.
- Aaron: Mid Range Heat Press. Going from 16×20 to the next level is a massive cost jump. How can you make a mid range size more viable? A 30 x 40 or a 40 x 60 that can still be affordable on the average credit card?
- Terry: I miss ThreadX (by Printing United) but apparently not financially viable so likely gone for the time being. I’d like to see an online version of ThreadX that is not tied into a business or organization with a profit agenda. I would miss the personal interaction but the speakers were awesome, and the attendee mix as well. Option 2, tie a live event to the Expo in Atlanta either a day or two before or after. This is an idea we’ve kicked around on past shows.
- Aaron: More Balance. Now back to the high level woo woo stuff that you know and love from me. I get to work with a lot of business owners, and I see us all really siloing our lives. There is the business life about making money. There is the home life, the community. I’d like to see people integrate this more and that starts by really defining our purpose and why. Then operating from that space centrally.
- Terry: I’m looking forward to innovation and clarity in DTF printing. By innovation, I’m referring to things like single sheet powder application devices. There are some devices but to my knowledge none that will coat a 16×20 sheet yet. By clarity I mean things like, what’s the truth about the adhesive powder. And in general just a better understanding of proper methods and techniques.
- Aaron: Less Competition. OK, one more woo-woo thing. I know business is set up as a thing you have to win, more market share, beat the other guy. But I think this drags us away from an abundance mentality that I have found to be crucial to success. We need partnerships, we need collaboration, we need a push towards the greater good, which all goes out the window when it is a competition. Us versus them. As someone who is very competitive, this is something I have to work on actively, finding ways to use my competitiveness to do more, not just to beat someone else. So I guess a challenge for the Regulators – Is there a way we can support and effort of yours through 2 Regular Guys? How can we be collaborative – keyword collaborative? Most of what we get is hey Terry, Aaron and Erich, this is what you can do for us. I want collaboration! Win Win!
- Terry: We are already seeing garments that come pretreated out of the box. The dam began to crack on this during 2022.There are more coming this year. What I personally would like to see though, is more consistency from brand to brand, style to style, and even color to color in pre-pretreated shirts. We’re not there yet. We’re getting closer but not with every brand and garment and color. And I fear that newbies might think it’s something they’re doing wrong, because the shirt must surely be pretreated correctly by the professionals! On the plus side, all of us are witnessing a definable moment in the industry that will change the way we move forward. Shout out to Brian Walker at RTP Apparel (Image Armor) for pioneering this market with a well-pretreated garments. They were not the first, but they were the first to get it right.
- Aaron: Trade Association. This is not a knock on Printing United at all. They are a great group and do a great job at doing what they do. They are a media company now, and the convergence is a great thing, and I think they have hit their stride. Vegas was a great indicator. But I believe there should be a specific Garment trade association. I have talked about this before I know and I’m really keen on it, I just can’t do it alone.
- Terry: Innovation, innovation, innovation. Outside of DTF, most industry innovations have been on the shelf for the past Covid years. I’m looking forward to seeing what companies have been holding back. We’ll see lots of new ideas in Long Beach and this Fall in Atlanta for Printing United.
- Aaron: Supply Chain Repair or Disruption. The big distributor model has proven when faced with challenges, they didn’t get more customer-centric, they actually got worse. Their free freight promises go out the window because of their problems, not the customers, and just a lack of really being empathetic to their customers, only their bottom line. Now lots of drop shipping. I think manufacturers need to look at more direct sales, and less reliance on distributors.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS PPAI Expo Las Vegas, NV – January 10-12, 2023
* Impressions Expo Long Beach, CA – January 20-22, 2023
* ASI Ft. Worth – January 23-25, 2023
* International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* ASI Chicago – July 25-27, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* ASI Show ConneX Nashville, TN – October 9-12, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post 10 Things We Would Like to See in 2023 first appeared on 2 Regular Guys Podcast.
Break out your junior yellow legal pad or Google Docs, and let’s do some planning for success. It’s time for another annual 2 Regular Guys tradition. PLANNING for the new year. 2023 is going to be a great year for the Decorators Community as we all continue to get better at this “new normal.” Aaron and Terry will break down how they plan for the next year, and we are excited to discuss with the #Regulators what the future will hold. It’s GO Time!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhen Santa’s elves are busy in the workshop, what music do they listen to?
Wrap Music
Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb
Planning for 2023Previous Year – 2022
Aaron: Have a Process
Aaron: What are the metrics you will be used to track your progress in 2022
Aaron: Set clear goals that include how much and by when
Terry: Look at the changes your business went through during the 2021 version of the Covid year, and determine which you want to keep
Terry: Equipment purchases in 2022 – Lead times are real and not going away
Terry: Follow through… with customers, with employees, with your personal plans…
Planning for 2023
Terry: Do you know your brand?
- And if you do, is it the brand you want?
- Here’s what it’s not…
- Your brand is not your logo
- Your brand is not “Hey, look at me!”
- Your brand is not a mission statement
- So what is your brand?
- Your brand is your promise
- Brand is about relationships
- What can they expect from you?
- What separates you?
- Why do you do what you do?
- Your brand is who you are… who you want to be… who people perceive you to be
Aaron: Love that you brought up branding. Clarity on who you are and who you service is so important.
- What customers did you enjoy working with?
- What customers need to go elsewhere
- When you try to be all things to everybody, you end up being nothing to no one.
Erich: Review & Forecast FURTHER OUT than you think you should
Terry: In 2023, become an expert at what you do
- Every expert has a beginning
- What 1 task or technique would you like to be better at in 2023
- Lay out a plan for weekly efforts in that area
- Reading up on the subject
- Set aside time to experiment
Aaron: Systems
- Business needs to be a system. Things you can repeat
- Automate – What are you doing over and over?
- Stop going it alone. https://osg.link/iworker
Erich: Learn to ‘Prune’ & Understand ‘Fitness’
Terry: Plan to become the “go to” decorator in your area… in your marketplace
- Do good work and deliver on time!
- This is the true secret to success
- You can compete with anyone large or small if you do good work…
- Make it easy to buy from you
- It’s often not about price
- Most customers are not professional buyers
- Innovate – try something new
- Specialty inks, vinyl, thread, techniques
If there is time LOL – Talk about having clarity of goal, mission, and why. Planning is so much more accurate with those things in mind. Also, trust your gut.
BE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Applique Getaway Virtual – November 15, 2022
* PPAI Expo Las Vegas, NV – January 10-12, 2023
* Impressions Expo Long Beach, CA – January 20-22, 2023
* International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post Planning for 2023 first appeared on 2 Regular Guys Podcast.
It’s that time of year again for the 10th time since the inception of 2 Regular Guys. The Decorators Community Industry Awards – the REGGIE’S! The only industry award that the people completely run. You all nominate, you all vote, and we get to facilitate. On this show, we will announce the winner from the 10 categories and host as many of them live as we can to accept their awards. The REGGIE’S this year is sponsored by Our Success Group. Please support them to be able to keep the REGGIE going by going to https://oursuccessgroup.com/tryosg/
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeHow do Baby Boomers change a lightbulb?
We don’t. We just tell people how much better the old lightbulb was.
Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb
10th Annual REGGIE Awards Announcement1. Best New Product – This category is for products that have made an impact on our industry in 2022. These products must have been released in the last 3 years and have not made the voting before.
Nominees
Threadconverter.com Matt Enderle
Sublimation Paints from Artesprix
Corel Font Collector by TRW
Ultra Color Max Transfers by Stahls
Chenille Native BX font from Lynnie Pinnie Embroidery
Aaron: Tell us how you found yourself in the decorating industry
Terry: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?
- Best Customer Service (List the Company and Person) – Share a specific company and if there is a person who stands out there, share them too. This company and team member are customer service oriented. These companies have specific policies in place that are customer service oriented and put their customers first in our industry.
Nominees
Vik Patel – Craft Express
Marvin Peardon- Driven By Graphics Supply Co
Amanda Jordan -True Digital Artistry
Lisa Shaw – Embrilliance
Pilar Harrison – The Rhinestone World
Terry: Tell us how you found yourself in the decorating industry
Aaron: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?
- Best Industry Educator – This category is to recognize the best educator in our industry during 2022. This is someone who writes for the industry magazines, presents seminars or webinars, or otherwise educates people to improve our industry. This person should be focused on education rather than offering infomercial type content.
Nominees
Nicky Adamkiewicz The Sassy Subber
Laurie Donovan – SG Creative Studio Workshops
Erich Campbell
Matt Vassallo – The Rhinestone World
Todd Downing – Fat Dad
Aaron: Tell us how you found yourself in the decorating industry
Terry: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?
- Best Podcast or Online Education – This category is to recognize a podcast, online blog, video platform, virtual event, training sessions or other online platforms that provide the best educational content in our industry. If it is education on the internet it fits in this category!
Nominees
Meghan Rodenhouse Craft Express Live
Conde YouTube
The Rhinestone World Tribe
2 Regular Guys Podcast
Lisa Shaw Sew Bubbles
Terry: Tell us how you found yourself in the decorating industry
Aaron: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?
- Best Industry Trade Show – This category has reentered the REGGIE Awards this year since many in-person events have taken place in 2022. We want to recognize the in person event that best supported, educated and provided networking for the decorators community in 2022.
Nominees
Print United Expo Las Vegas
DAX Chicago
Impressions Expo Long Beach
Appliqué Getaway
Graphics Pro Expo Charlotte
Aaron: Tell us how you found yourself in the decorating industry
Terry: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?
- Most Influential Up and Comer in the Industry – This category is to recognize the under 40 crowd in our industry. This nominee should exemplify all the positive aspects of garment and product decoration. Before nominating, please be sure the person is in fact under 40.
Nominees
Adam Fuller
Steven Wingler
Amanda Jordan
Lisa Potts
Jeff Fuller
Terry: Tell us how you found yourself in the decorating industry
Aaron: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?
- Women in Garment Decorating Award – Based on our quarterly show of the same name, this category is meant to recognize the person who is doing the most to raise the profile of women in the industry.
Nominees
Lauren Owens
Kristine Shreve
Lyndsie Salcido
Pilar Harrison
Ramona McKee
Aaron: Tell us how you found yourself in the decorating industry
Terry: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?
- Most Inspirational Decorators Community Member – This is for anyone in the industry who has shown their ability to step above the fighting, debating and commiserating (blaming, complaining, & excuse making) and lead with encouragement, motivation and inspiration. Group leaders or moderators or just those that are always uplifting.
Nominees
Nicky Adamkiewicz
Lauren Owens
Todd Downing
Skip Davis
Erich Campbell
Aaron: What does it mean to you to be recognized by the community?
Terry: What do you attribute your success to in the industry?
- Best Guest on 2 Regular Guys Podcast – This category is to recognize the guest on the 2 Regular Guys Podcast that provided the most information that helped your business and was entertaining.
NOTE: Those of you pushing your folks to vote. Make sure you are also encouraging them to watch and be educated voters. Many people in this category that were never on the show this year.
Nominees
Laurie Donovan
Lisa Potts
John Morris
Jenna Sacket
Aaron: What does it mean to you to be recognized by the community?
Terry: What do you attribute your success to in the industry?
- Best Ambassador for the Industry – This category is to recognize someone who represents our industry, within and without and exemplifies all the positive aspects of garment and product decoration.
Nominees
Aaron Montgomery
Marvin Peardon
Skip Davis
Luiz Vitor
Stan Banks
Terry: Tell us how you found yourself in the decorating industry
Erich: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?
BE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Applique Getaway Virtual – November 15, 2022
* PPAI Expo Las Vegas, NV – January 10-12, 2023
* Impressions Expo Long Beach, CA – January 20-22, 2023
* International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post 10th Annual REGGIE Awards Announcement first appeared on 2 Regular Guys Podcast.
Travis Ross will be joining the 2 Regular Guys on Friday. In 2017, Travis began experimenting with Print on Demand and now owns and operates Make Your Mark Design – a full-service POD fulfillment service. We’ll talk about POD opportunities and how our listeners can take advantage of this segment of the decorating marketplace. Special thanks to Christopher Kretz of Kretz Family Designs for suggesting and connecting us with Travis. We truly are run by the #Regulators and are so grateful.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeEver heard of the Christmas Alphabet?
Only 25 letters… it has no L
Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb
The Print on Demand MarketTravis Ross has always had the entrepreneurial bug, but early in his career could never find the perfect fit. After being laid off in 2015, he jumped head first into selling physical products on Amazon using arbitrage, wholesale, and private label, as well as launching the Rocky Mountain Reseller Conference in Denver. In 2017, he began experimenting with Print on Demand and now owns and operates Make Your Mark Design – a full service POD fulfillment service with 5 different printing methods. He also co-hosts the Print On Demand Cast each week with Josiah Sifuentes and has spoken at different events about the Print On Demand industry. Travis currently lives just north of Denver, CO with his wife and five children.
Terry: What got you into the print on demand industry?
Aaron: Where do you currently sell your products?
Terry What other ways are you involved in the POD industry?
Aaron: What are the different ways business owners (and aspiring business owners) can take advantage of print on demand?
Terry: How can existing printers leverage their current equipment and skills by using a POD model?
Aaron: Are there any pitfalls that people should avoid as they begin down this path?
Terry: In your opinion, what does the future hold for POD?
Aaron: Travis, how can our listeners find you?
Print On Demand Cast (PODCast)
http://printondemandcast.comhttp://printondemandcast.com/facebookhttp://anchor.fm/printondemandcast
Make Your Mark Design
http://makeyourmark.design
BE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Applique Getaway Virtual – November 15, 2022
* PPAI Expo Las Vegas, NV – January 10-12, 2023
* Impressions Expo Long Beach, CA – January 20-22, 2023
* International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post The Print-on-Demand Market first appeared on 2 Regular Guys Podcast.
The Women in Garment Decorating episode has a wonderful twist thanks to a chance encounter at the recent Printing United Alliance Expo. As garment and product decorators, we are also part of a larger group of printing professionals on full display at the Expo. In the print and wide format world is a group called the Women in Print Alliance. We are excited to welcome two advisory council members, Ann Crum, the Executive Director of Phoenix Inkjet & Colour Solutions LLC, and Kristin Lanzarone, the Owner/Operator of WrapStar Pro. Ann and Kristin will share more about the Women in Print Alliance’s work, how we can all support women in the industry, and gain a very amazing perspective from two amazing women.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeWhat do you call a detective electrician?
Sherlock Ohms
Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb
Women in Print Alliance Can we start with the Women in Print Alliance (https://womeninprintalliance.org/)? Tell our listeners about the organization and its purpose. How was it started? Ann * What does it mean to you to be a part of it? Kristin then Ann * What changes have you seen since the inception of the women in print alliance? * I love the mission of the alliance – to attract, retain, advance, and advocate for women in the printing industry through education, personal and professional development, networking, and community building. How can we attract more women to the printing industry? * Ann I saw one of the blogs on the site that you wrote about a new adventure back in 2020 (https://www.printing.org/blog/women-in-print-blog/2020/07/14/are-you-ready-for-an-adventure) * What is your best piece of advice for and women out there looking to start their own company? * Kristin* I know you are a single Mom, started your own business and really have been doing most of the business on your own. What has been the trick to balancing all of that? * Where do you see the most opportunity for growth in your space or the industry as a whole? * As an industry, what work do you feel still needs to be done? How can all of us support those changes? * Where can our listeners reach out to each of you?
One last question for both of you: If a young lady who is brand new to our industry came to you in a rush and said “I have 1 minute. What is the #1 piece of advice you have for me,” how would you answer her?
BE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Applique Getaway Virtual – November 15, 2022
* PPAI Expo Las Vegas, NV – January 10-12, 2023
* Impressions Expo Long Beach, CA – January 20-22, 2023
* International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post Women in Print Alliance and the Impact on the Industry first appeared on 2 Regular Guys Podcast.
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯
We are excited to bring you the complete nominations for the 2022 REGGIE Awards. This is our 10th annual “peoples choice” style industry awards, and we will be announcing all of the nominees as well as the 5 people that you will be voting for during the month of November. Then we will crown the 2021 REGGIE Winners on December 9th. This is one of the most important shows we do each year because this is where we get to recognize all of the people who have made a difference in our industry.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad JokeDid you know that trees commit to one romantic relationship at a time?
They practice mahogany
Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb
REGGIE NomineesHere are some ground rules for nominating:
- You must nominate a company or individual in at least seven of the 10 categories. Nomination forms that have less than 7 categories filled in will be tossed out and not counted.
- To encourage a wider range of participation from around the industry, we are limiting nominations to a maximum of two categories per company or individual. In the case a company or individual receives nominations in more than two categories, the top two vote counts per category will be used.
- Nominations close on November 10th at 5 PM Central Time. This is a hard date, so no emails afterwards asking us to make an exception.
- Nominee announcements will be November 11th
- Voting will take place beginning December 8th at 5 PM Central Time
- Winners will be announced on our show December 9th
Notes:
137 Nominations Forms Completed – 33 Kicked out for not following instructions. Not bad, 75% of the industry took time to read.
(Other Comment) – You need to add a category for Best Dad Joke!!! 🙂 🙂 🙂
- Best New Product – This category is for products that have impacted our industry in 2022. These products must have been released in the last 3 years and have not made the voting before. (We will do our best to police, but we can’t verify every product was released in the last 3 years.
Merrowly by Embrilliance – Last Year
Nominees
3D Puff tool by Justin Armenta
Glitter DTF transfers from Fat Dad
Siser DTV
360iq press
Bill Guard https://www.signcodesigns.com/bill-guard
Bottle Caddies by Blanktastics
Cut Needle – Vitordigitizing -Luiz vitor Mendes Neto
Double Squeegee – Action Engineering
East West Machines
HTV Anything – The Rhinestone World
Image Armor Platinum
Siser Juliet Vinyl Cutter
Supacolor Hybrid-Printed Heat Transfers
Wind Spinners by Taz Cre8tion Metals, steel with sublimation powder coating. 100% Veteran Owned.
Voting On
Threadconverter.com Matt Enderle
Sublimation Paints from Artesprix
Corel Font Collector by TRW
Stahls – Ultra Color Max Transfers
Chenille Native BX font from Lynnie Pinnie Embroidery
- Best Customer Service (List the Company and Person) – Share a specific company and if there is a person who stands out there, share them too. This company and team member are customer service oriented. These companies have specific policies in place that are customer service oriented and put their customers first in our industry.
Sublimation 101 – Michael Kaminsky – Last Year
Nominees
Corey Downing – Fat Dad
Nicky Adamkiewitz – The Sassy Subber
Rene from Texmac
SanMar
Stahls transfer express
DBG Print Shop (Driven by Graphics) Marvin Peardon … Blank Products, EcoSolvent Printing, and supplies.
TRW Matt Vassallo
Wilcom Australia – Brenden Prazner
Barudan- Brandon Stone
Bill Patel craft Express
Blanktastic – Claire Sheppard.
Cheryl Simon TransferExpress
Clay Barbera – CorelTrainer.com
ColDesi, Mark Stephenson
Conde
Creek Manufacturing
Embrilliance Support – Jim Kassing
Equipment Zone – Roy Huseman
Fat Dad Custom Designs
GSG – Graphic Solutions Group – Mark Granberry-President
Howard Custom Transfers – Linda Bacon
Jakprints
Jerilee Medearis… Sunfacer
Joe Mellen – S&S Activewear
Liz beavers from gsg
Nancy at Supacolor
Night Owls
Printed Mint – Always overperforms
Roy Huseman, Equipment Zone trainer and technician
RREM Distributors.
Sandy jo pilgram
SanMar Teresa Riley
SanMar. Misty wolverton
Sheila @ Designs by Babymoon
Todd Downing
Voting On
Vik Patel – Craft Express
Marvin Peardon- Driven By Graphics Supply Co
Amanda Jordan -True Digital Artistry
Lisa Shaw – Embrilliance
Pilar Harrison – The Rhinestone World
- Best Industry Educator – This category is to recognize the best educator in our industry during 2022. This is someone who writes for the industry magazines, presents seminars or webinars, or otherwise educates people to improve our industry. This person should be focused on education rather than offering infomercial type content.
Laurie Donovan – Sawgrass Product Ambassador – Last Year
Nominees
Justin Armenta – JA Digitizing & The Embroidery Nerd
Lisa Shaw
Josh Ellsworth from Stahls’
Marshall Atkinson
Jeff Fuller
Dave Conner Transfer Express
Aaron Montgomery- OSG
Cassie Green, Apparelist/PRINTING United Alliance
Dane Clement – Great Dane Graphics
Jay Busselle, Terry Combs
Juna – Detour Shirts
Kristine Shreve
Mark Coudray
Marvin Peardon- Driven By Graphics Supply Co
Pilar Harrison
Richard Greaves
Richard Tilley
Voting On
Nicky Adamkiewicz The Sassy Subber
Laurie Donovan – SG Creative Studio Workshops
Erich Campbell
Matt Vassallo – The Rhinestone World
Todd Downing – Fat Dad
- Best Podcast or Online Education – This category is to recognize a podcast, online blog, video platform, virtual event, training sessions or other online platforms that provide the best educational content in our industry. If it is education on the internet it fits in this category!
2 Regular Guys
Nominees
Eric Campbell The Take Up
Condé
Morning Mindset – Todd Downing
Lisa Shaw sew-bubbles
The Embroidery Nerd – The Needle Bar Live
Shirt Show – Dylan & Andy
Kristine Shreve’s Women + Business – Kristine is paving the way for women to have a stronger, better voice in the industry, but in a business sense. Many of her guests share their business experience and advice for other women and beyond. She also makes an effort to educate on a variety of topics.
Laurie Donovan Sawgrass Product Ambassador Zoom calls
Stahls’ TV on You Tube
Embroidery Nerds Jeff , Justin, Matt
CASPodcast, Custom Apparel Startup Podcast
Needle Bar- Embroidery Nerds.
OSG community
P.O.D. Cast with Travis and Josiah
Ramona McKee- Quick2Stitch- Coffee and Conversation
Roland online videos
Tacos with Jay & Jeff video show
Small Business Saturdays – Aaron Montgomery
Toast to Transfers
Transfer Express Webinars
Voting On
Meghan Rodenhouse Craft Express live demos
Nicky Adamkiewitz – The Sassy Subber
The Rhinestone World
2 Regular Guys Podcast
Tuesday with Todd-Todd Downing
- Best Industry Trade Show – This category has reentered the REGGIE Awards this year since many in-person events have taken place in 2022. We want to recognize the in person event that best supported, educated and provided networking for the decorators community in 2022.
Appliqué Getaway
Nominees
DAX Kansas City
Pinners Ft Worth
ShirtLab
Everything Embroidery Market
ISS Fort Worth
ISS Shows, Atlantic City
Voting On
Print United Las Vegas
DAX Chicago
Impressions Expo Long Beach
Appliqué Getaway
Graphics Pro Expo Charlotte
- Most Influential Up and Comer in the Industry – This category is to recognize the under 40 crowd in our industry. This nominee should exemplify all the positive aspects of garment and product decoration. Before nominating, please be sure the person is in fact under 40.
Crystal Baugh – The Rhinestone World
Nominees
Rich Kuhn (Hustle Ninjas)
Jenna Sackett
Adrienne Palmer – Screen Printing Magazine
Abby Clarke from Transfer Express
ApareciumDesignCo Ashley Dodd
Austin Caldwell – Snappy Press
Corey Pendergraft
Dave Conner
Erastus snorweah
Eric Solomon – Night Owls
Jessica Snyder – Envision Tees
Joe Piazza – Siser
Katie Wubben
Kelly Walters
Lee Stewart
Luis Vitor, Vitordigitizing
Lyndsey with Linnie Pinnie Embroidery
Patrick Ali
Richard (King) Tilley, ROQ.US
RJ Silva
Sergio Ramirez
Stan Banks
Val Solomon
Voting On
Adam Fuller – BJJ Hats
Steven Wingler
Amanda – True Digital Artistry
Lisa Potts
Jeff, from the Embroidery Nerds
- Women in Garment Decorating Award – Based on our quarterly show of the same name, this category is meant to recognize the person who is doing the most to raise the profile of women in the industry.
Nicky Adamkiewicz
Nominees
Nicky Adamkiewitz – The Sassy Subber
Corey Downing
Adrienne Palmer – Screen Printing Magazine
Jenna Sacket from Stahls’
Lisa Potts
Ali Banholzer
Kelly Walters: Stahls
Valerie Solomon – Night Owls
Megan Erber
Amber Massey
Becky with Power Tools in Thread
Cassie Green
Julie Trosen Blue Moose Boutique
Kellie DeFries – Crystal Ninja
Kim Johnson – Paisley Jo Designs
Kylene Montgomery
Laurie Donovan
Lee Carolseli at balboa threadworks
Marj Esterling
Melissa from Silhouette School
Michelle glab
Nancy Moran Julian of Huckleberry Ink
Stephanie Young
Tanya Doyscher
Voting On
Lauren Owens
Kristine Shreve
Lyndsie Salcido Lynnie Pinnie
Pilar Harrison
Ramona McKee
- Most Inspirational Decorators Community Member – This is for anyone in the industry who has shown their ability to step above the fighting, debating and commiserating (blaming, complaining, & excuse making) and lead with encouragement, motivation and inspiration. Group leaders or moderators or just those that are always uplifting.
Nicky Adamkiewicz
Nominees
Frank Dunn
Luis Vitor, Vitordigitizing
Marvin Peardon- Driven By Graphics Supply Co
Aaron Montgomery
Kristine Shreve
Laurie Donovan
Matt Vassallo
Ramona McKee
Ryan Moor of ROQ
Allyson Collins
Driven by Graphics- Marvin
Erastus snorweah
Eric Solomon
Jed Seifert, Stakes Manufacturing
Jeffrey Paul – Youngone
Joe, owner of Heart and Hustle
Josh Ellsworth
Linda Sunny Fox
Lisa Shaw
Mike Henriquez – Potato Chimps
Pilar Harrison
Ross Hunter/UNITE Together
Shelia @ Babymoon designs
Stan Banks: T-shirt Side Hustle
Trevor Murphy
Voting On
Nicky Adamkiewicz The Sassy Subber
Lauren Owens
Todd Downing from Fat Dad Custom Designs
Skip Davis
Erich Campbell
- Best Guest on 2 Regular Guys Podcast – This category is to recognize the guest on the 2 Regular Guys Podcast that provided the most information that helped your business and was entertaining.
NOTE: Those of you pushing your folks to vote. Make sure you are also encouraging them to watch and be educated voters. Many people in this category that were never on the show this year.
The Embroidery Nerds
Nominees
Decorators & Marketing : Marj Easterling of Big Lick Screen Printing LLC, Deanna Smith of N the Zone Ink, and Amber Penny Massey
Erich Campbell
Gloria Lafont
Hope Dale and Cristina Schulman – Everything Embroidery Market
Jay Busselle
Jed Seifert
Josh Ellsworth
Joshua Carruth
Kristine Shreve
Max Hellman – Live Event Printing
Richard Tilly
Victor Pena
Voting On
Nicky Adamkiewicz The Sassy Subber
Laurie Donovan
Lisa Potts
John Morris of Club Colors
Jenna Sacket from Stahls’
- Best Ambassador for the Industry – This category is to recognize someone who represents our industry, within and without and exemplifies all the positive aspects of garment and product decoration.
Erich Campbell
Nominees
Matt Vassallo – The Rhinestone World
Skip Davis
Luiz Vitor
Pilar Harrison
Stan Banks of T-Shirt Side Hustle
Amanda J – true digital artistry
Brett Bowden
Brian Bailie Creator of Embrilliance
Cassie Green
Charlie Taubleib
Dannesh Kassamali Silky Socks
Dave with Transfer Express
Driven by Graphics – Marvin
Eric Solomon
Joshua Carruth, PRINTING United Alliance
Justin Armenta
Lauren Owens
Lisa Shaw
Lon Winters – Graphic Elephants
Mark Suhadolnik
Marvin Peardon- Driven By Graphics Supply Co
Meghan Rodenhouse -craft express us for her live videos
Michael, Sublimation 101
Sprite Rose Wood, Conde Systems
Terry Combs
Voting On
Laurie Donovan
Todd Downing
Nicky Adamkiewicz
Erich Campbell
Aaron Montgomery
BE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Applique Getaway Virtual – November 15, 2022
* PPAI Expo Las Vegas, NV – January 10-12, 2023
* Impressions Expo Long Beach, CA – January 20-22, 2023
* International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post 10th Annual REGGIE Nominees Announcement first appeared on 2 Regular Guys Podcast.
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯
Jed Seifert from Stakes Mfg will join the 2 Regular Guys on Friday. Stakes Manufacturing is a print-on-demand apparel company out of Cleveland, OH, where they are passionate about inclusion and currently employ several individuals with different disabilities. Jed has been leading the charge to make employing people with disabilities the norm in our industry, not just an outlier. Jed will share what he learned from the panel discussion at Printing United and where he sees the need for more education and information. He will also share how you can participate in this worthwhile effort within your business because it makes sense morally and business-wise.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News”
Dad JokeFrom Erich Campbell
No matter where I go, I like to bring my ukulele.
That way, whenever someone asks if I play an instrument I can say, “I play a little guitar.”
10th Annual REGGIEsNominate at https://www.2regularguys.com/reggies until November 10th at 5 PM Central Time.
Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth Get your copy at https://decorators.ink/bbb
Disability InclusionAaron: Jed Seifert is the Co-founder of Stakes Manufacturing, a print-on-demand and wholesale apparel printing company out of Cleveland, OH where they are passionate about inclusion and currently employ a number of individuals with different disabilities. Stakes was recently awarded the APSE 2022 National Employer of the Year recognizing their hard work building an inclusive workforce employing people with disabilities.
Terry: Jed, let’s start with how you came to our industry.
Aaron: Talk to us more about your passion for disability inclusion in business.
Terry: Why does inclusion make sense for businesses?
Aaron: Why do you think more companies aren’t hiring people with disabilities?
Terry: You were a part of a Printing United panel about a week ago. Talk to us about that panel and what it brought to light for the audience.
Aaron: Tell us how companies can get started with hiring people with disabilities?
Terry: If our listeners want to participate, what resources are available for them to find support?
Terry: What are some of the “wins” you’ve seen from our industry?
Aaron: What more can we all do going forward? What is next for you and this movement?
Terry: How can our listeners find you?
BE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club.
* Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.
* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.
* Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.
* Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
* Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
* Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
* Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
* The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
* Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
TRADE SHOWS Print Hustlers Conference Fort Worth, TX – November 6, 2022
* Applique Getaway Virtual – November 15, 2022
* PPAI Expo Las Vegas, NV – January 10-12, 2023
* Impressions Expo Long Beach, CA – January 20-22, 2023
* International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023
* Decorated Apparel Expo Kansas City, MO – February 24-25, 2023
* EEM Show Lafayette, LA – March 3-5, 2023
* Graphics Pro Expo Irving, TX – March 9-10, 2023
* Impressions Expo Atlantic City, NJ – March 23-25, 2023
* Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023
* Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023
* Graphics Pro Expo Charlotte, NC – April 27-28, 2023
* Sublimation Summit Peachtree City, GA – April 27-29, 2023
* Graphics Pro Expo Indianapolis, IN – June 15-16, 2023
* Graphics Pro Expo Portland, OR – July 19-20, 2023
* Graphics Pro Expo Long Beach, CA – August 18-19, 2023
* Graphics Pro Expo Baltimore, MD – September 13-14, 2023
* Impressions Expo Fort Worth, TX – September 14 – 16, 2023
* Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change
The post Disability Inclusion in the Print Industry first appeared on 2 Regular Guys Podcast.
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Cory Cissell, MAS with Cap America, will join the 2 Regular Guys this Friday. We’ll be talking headwear trends today and all things hats and caps. Plus, we’ll talk about employee training, quality assurance, and more from Cory’s position as VP of Customer Experience. […]
The post Headwear Trends, Employee Training, Quality Assurance and More first appeared on 2 Regular Guys Podcast.
The 2 Regular Guys will broadcast live on the last day of Printing United in Las Vegas. It’s been three years since the last Printing United event, so Terry and Aaron will be checking in with attendees and vendors about the big questions this year. Are customers buying or window shopping? What new products are […]
The post The Big Questions at Printing United first appeared on 2 Regular Guys Podcast.
Friend of the show Jenna Sackett, a Brand Activation Manager with STAHLS’, will join the 2 Regular Guys this Friday. She’s been an industry educator and mentor for seven years, teaching custom printers about the value-add heat press technology provides. We’ll be talking about trends in social media, opportunities with your heat-press, and much more! […]
The post Trends in Social Media and More first appeared on 2 Regular Guys Podcast.
The 10th Annual!!! The REGGIE Awards are BACK. The industry awards you have grown to love over the last 10 years. We kick off the REGGIE season by walking the listeners through the categories, discussing them, and sharing memories from the REGGIE winner’s past. Tune in to hear the categories, be part of the discussion, […]
The post 10th Annual REGGIE Awards Category Announcements first appeared on 2 Regular Guys Podcast.
Max Hellman will join the 2 Regular Guys this week to talk about Live Event Printing. More decorators are considering this selling option with the world returning to normal. Max will share his experience and perspective on how it’s done. Max and his team at Family Industries are heavily invested in live event printing, from […]
The post Live Event Printing is Back first appeared on 2 Regular Guys Podcast.
Nicole Rollender will join the 2 Regular Guys this Friday to discuss marketing through great content. Nicole heads up STRAND Writing Services—a creative agency that leverages the power of interactive campaigns, sizzling conversion copy, and inspired content, so your competitors become invisible. Nicole is going to share why GOOD copy is so important to decorators. […]
The post Great Content Hacks and Copywriting Mistakes to Avoid first appeared on 2 Regular Guys Podcast.
Aaron will join the show from Charlotte, where he is the emcee for the START HERE Academy at Graphics Pro Expo. What better time for the 2 Regular Guys to discuss the pitfalls to avoid when starting a decorating business? Terry and Aaron have personally experienced and been witness to many startup businesses and the […]
The post Pitfalls to Avoid as a Startup Decorator first appeared on 2 Regular Guys Podcast.
Friend of the show Josh Carruth with Printing United will be joining the 2 Regular Guys this Friday. Josh will share all the details about the upcoming Expo in Las Vegas on October 19-21. We will talk about the education, the live activations, and all the secrets we can squeeze out of him. ADN Josh […]
The post Printing United is on the Horizon in Vegas first appeared on 2 Regular Guys Podcast.
Richard “King” Tilley with ROQ US joins the 2 Regular Guys this week. He has made it his goal to serve as many people as possible through education, how-to videos on YouTube, daily mindset motivation, business advice, and perspective. Join us this week to talk about screen printing and much more. As an extra bonus, […]
The post Richard “King” Tilley Talks Screen Printing and More first appeared on 2 Regular Guys Podcast.
We’re back for Part 3 of our discussion with Erich Campbell about one of his favorite topics, Non-Decoration Skills that matter to Decorators. Erich will add the title “guest” to his show producer duties this Friday as we talk about a wide array of skills required to run your business beyond decorating garments. Part 3 […]
The post Non-Decoration Skills that Matter to Decorators – Part 3 first appeared on 2 Regular Guys Podcast.
Allen Gaddis will be joining the 2 Regular Guys this Friday. Allen started screen printing at 16 and opened his own business at 18. Next May, he will be celebrating 40 years in business. We’ll be talking about contract printing, services to schools, labor and supply issues, and much more. Join us with your questions […]
The post A Lifetime in Screen Printing first appeared on 2 Regular Guys Podcast.
We’re back for Part 2 of our discussion with Erich Campbell about one of his favorite topics, Non-Decoration Skills that Matter to Decorators. Erich will add the title “guest” to his show producer duties this Friday as we talk about a wide array of skills required to run your business beyond decorating garments. Join in […]
The post Non-Decoration Skills that Matter to Decorators – Part 2 first appeared on 2 Regular Guys Podcast.
Joe Kramar with AMB3R Creative will join the 2 Regular Guys this Friday to talk shop. Joe has been in production operations worldwide and worked with major retailers on decorating techniques, including embroidery, screen print, applique, and more. Join us this Friday to “talk shop” with Joe Kramer. Our regular listeners know this, but […]
The post Talking Shop with Joe Kramer first appeared on 2 Regular Guys Podcast.
Entrepreneur and more Tsombawi Knibye Jr will join the 2 Regular Guys this Friday. He’s an entrepreneur in apparel, positive mindset podcasting, and music and video production services. Teka is also a youth mentor, parenting coach, songwriter, voiceover artist, and accomplished musician. He will also discuss his recently finished book ‘Letting Go of Baby, Too’ […]
The post A Decorators Path first appeared on 2 Regular Guys Podcast.
Jessica Tillery and Brandi Schieber join the 2 Regular Guys this week for our quarterly installment of Women in Garment Decorating. Both of these decorators are heavily involved in their respective communities. We’ll be discussing the benefits and the challenges of going beyond the day-to-day job of running a business and adding community participation to […]
The post Garment Decorators Who Give Back to their Communities first appeared on 2 Regular Guys Podcast.
Gloria Lafont will be joining the 2 Regular Guys this week. She runs Action Marketing Company, an SEO and marketing agency founded in 2007. Her company focuses on helping promo distributors build a premium positioning for their brand to generate awareness, drive website traffic, and generate leads and sales. Gloria loves education and cultural arts, […]
The post SEO, Website Traffic, and All Things Digital Marketing first appeared on 2 Regular Guys Podcast.
Not only is he an incredible producer and digitizing master, but he is also an educator that understands the big picture of being in the garment decorating community. We invite Erich Campbell to talk about the intangibles we found that made the most difference in making decorators successful. Decorators come from many different backgrounds, and […]
The post Non-Decoration Skills that Matter for Decorators appeared first on 2 Regular Guys Podcast.
Kristine Shreve will be joining the 2 Regular Guys to talk about trade shows… on both sides of the aisle. With years of trade shows under all our belts, expect plenty of stories, some fun, and some great advice about how to maximize your experience. Tips for show vendors and attendees to improve your trade […]
The post Trade Show Pet Peeves appeared first on 2 Regular Guys Podcast.
Josh Ellsworth with GroupeSTAHL joins Terry and Aaron to talk about Profit Trends in Heat Transfers. Josh will discuss the top challenges with decorators who are not profitable and what to avoid. And he’ll discuss some of the top markets for decorators to approach. This is a must-watch/hear episode if your business includes a heat […]
The post Profit Trends in Heat Transfers appeared first on 2 Regular Guys Podcast.
Due to a late cancellation by our guest, we turned to the #regulators. On today’s show, Aaron and Terry take some questions from the Regulators. The conversation ranges from adding new equipment to planning for future business growth, with many examples and suggestions in the mix. Our regular listeners know this, but 2 Regular Guys […]
The post Questions from the Regulators appeared first on 2 Regular Guys Podcast.
Lisa Potts with Lisa Potts Designs will join the 2 Regular Guys this week. With nearly 10 years of decal and apparel experience, Lisa entered the world of laser cutting. In two years, she has gained over 20K followers on YouTube and Instagram. Lisa uses her expertise to teach others how to design and produce […]
The post Stunning Laser and Vinyl Products with Industry Educator Lisa Potts appeared first on 2 Regular Guys Podcast.
Aaron and Erich will discuss how we respond to real and perceived changes in our industry, markets, and the overall decoration landscape, focusing on finding opportunities, redirecting opposition, and cutting through resistance when you need to act. With an on-the-floor report from our own Terry Combs, we’ll have plenty to talk about concerning what’s new […]
The post Responding to Change appeared first on 2 Regular Guys Podcast.
In their respective fields of screen printing and embroidery, Terry and show producer Erich talk about training. In a last-minute change-up and with Aaron away, the conversation covered generic training where we can’t talk brands, to companies that offer training specific to their own products. The discussion hit upon the pros and cons of the […]
The post Terry & Erich Talk Training appeared first on 2 Regular Guys Podcast.
Stan Banks of the T-Shirt Side Hustle will be joining the 2 Regular Guys to talk about the state of the industry and what he is seeing and one of the premier influencers for new people coming to the space. What are new businesses’ biggest hurdles, and how can experienced decorators learn from the new […]
The post What is the T-Shirt Side Hustle? appeared first on 2 Regular Guys Podcast.
In the real world of production and business, not everything goes according to plan. In recognition of Friday the 13th, Terry and Aaron this week will talk about how to prepare for the unplanned in your business and deal with those unexpected sharp turns in the road ahead. Our regular listeners know this, but […]
The post When You Run Out of Luck – A Friday the 13th Podcast appeared first on 2 Regular Guys Podcast.
John Morris from Club Colors will be joining the 2 Regular Guys on this episode. John will discuss getting real results via social selling and the branding process in our industry. This will be a great opportunity for the #Regulators to pose questions about your own marketing opportunities. John is a lively guy with a […]
The post Social Selling that Actually Works appeared first on 2 Regular Guys Podcast.
Marketing is an ever-changing target for decorators. We found three rock stars who have their fingers on the pulse. Marj Easterling of Big Lick Screen Printing LLC, Deanna Smith of N the Zone Ink, and Amber Penny Massey of Tshirts for Hope Screenprinting will be joining in for our quarterly Women in Garment Decorating show. […]
The post Women in Garment Decorating Talk Marketing appeared first on 2 Regular Guys Podcast.
Live from the DAX Chicagoland show, Terry, Aaron, and Erich will be talking about tending to your business while on the road. With a few tips on business travel, attending and working trade shows, and all subjects industry road warriors face every day. Even if you are not a regular road warrior, tune in to […]
The post Road Warrior Stories appeared first on 2 Regular Guys Podcast.
In the end, what separates one garment/product decorator from the rest is your graphics. So the 2 Regular Guys will be hosting a graphics guru this Friday. Craig Mertens with GraphicsFlow will join us to talk about ins and outs of creating graphics for your customers and being efficient with the process. Our regular […]
The post Let’s Talk Graphics appeared first on 2 Regular Guys Podcast.
This week, William Boardman from outside our industry will join the 2 Regular Guys to discuss humans’ three basic needs. He’ll share insights and stories about focusing on human needs and how that can help us find and retain employees. And maybe even find and keep customers as well. Our regular listeners know this, […]
The post Finding and Retaining Employees appeared first on 2 Regular Guys Podcast.
It is the 2 Regular Guys 444th episode which brings us into the first quarter of our 10th season. Where have 10 years gone? Show producer Erich Campbell will be joining Aaron and Terry to talk about our own favorite episodes over the span of 10 years. And we’ll be asking the Regulators to be […]
The post Episode 444 – A Look Back on the Last 10 Seasons appeared first on 2 Regular Guys Podcast.
Jay Busselle will be joining Aaron this week to talk about Apparel Trends for 2022. A special guest on the show will be Adrienne Palmer with Screen Printing Magazine. If you’re a garment decorator and you want to peer into the 2022 crystal ball, this is a must-see show! Our regular listeners know this, […]
The post 2022 Apparel Trends for Garment Decorators appeared first on 2 Regular Guys Podcast.
Don Copeland, a Product Manager with ColDesi will be joining the 2 Regular Guys to talk about commercial DTF Printing. DTF is the buzz of the industry over the past year, and Don will help us understand the differences between commercial printers and the DIY machines that are flooding into the marketplace. Our regular […]
The post Commercial Direct-to-Film Printing appeared first on 2 Regular Guys Podcast.
Hope Dale and Cristina Schulman will be joining the 2 Regular Guys this Friday to talk about the April “Everything Embroidery Market”. Described as the largest event of its kind, this show focuses on the embroidery, sublimation, applique, and vinyl application industry. Tune in to see if this trade show is a must-see for you! […]
The post The Everything Embroidery Market appeared first on 2 Regular Guys Podcast.
This week we welcome a certified Success Principles Trainer, Brian Davis to sit on the same side of the table with our very own Success Principles Trainer, Aaron Montgomery. Terry is going to be interviewing them about their project where they are creating the flight plan for ultimate success. We will discuss the 15 fundamentals and what it takes to be on the right path to success.
Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * COLDESI JOINS FORCES WITH MESA SUPPLIES – Two names in the commercial embroidery and apparel printing equipment world have announced they’re joining forces with Coldesi Inc. acquiring Mesa Supplies. Several decades ago, Mesa Supplies Inc. of Fort Worth, Texas, and ColDesi Inc. of Tampa, Florida, sold embroidery machines as SWF West and SWF East. Both companies renamed and grew over the years, adding direct-to-garment printers, white toner printers, rhinestone transfer machines, and expanding their respective e-commerce stores. Now the two will work together. ColDesi has expanded in recent years with the addition of Pantograms in 2017, Belquette in 2018, and BestBlanks.com in 2020. * EDMONTON MAN SETS RECORD FOR MOST T-SHIRTS WORN DURING A HALF MARATHON – Did you know there is a record for most T-shirts worn for a half marathon? There is, and it was recently broken by David Eliuk at Edmonton’s Hypothermic Half Marathon on Feb. 20. Eliuk wore 90 T-shirts on his body for the 13.1-mile race, shattering the previous record of 76, according to a report on Canadian Running. And if that wasn’t enough, he also laid down a respectable time of 2:37:54, though when it comes to T-shirt wearing records, time does not matter as long as the course is completed.
Dad Joke: Why can’t a cow understand what you are saying.
Because it goes in one ear and out the udder.
High Flying Success Terry: The regulators know Aaron, and have been hearing about his journey with the Success Principles, but Brian, can you share your story and how you came to be teamed up with Aaron?
Brian: A Set-back is a Setup for a Comeback…How I got my MOJO back.
Terry: As Aaron mentioned in the intro you guys are working on a half-day workshop called the FUNdamentals of High Flying Success. Where did this come from?
Aaron: Meet in a program called Virtual Skills Bootcamp and are part mastermind group with other VSB Graduates. Back in early December Brian and I and the other 3 Mastermind members did a really cool presentation called Mastering 2022. If people want to check it out they can find it at http://successkeys.cc/ – This to us seemed like a potential next step. Some of the other Mastermind Members are working on their own program as part of the next level certification so it is all really nice synergy and allows us to create and share together.
Aaron: Explain FUNdamentals
Terry: Why might a garment or product decorator care about this for their business?
Brian: How I do anything is how I do everything….It’s an Inside job 😉
Aaron: These principles are the roadmap, or the flight plan when you have an aviation guy like Brian. So while they might seem a bit woo-woo in concept, in practice, these are all the tools you need to be successful. Without having this framework, it doesn’t matter how good of a screen printer you are, how great your digitizer is, or even what you know about Facebook marketing. Success has been proven to follow this formula, and why not make it part of your daily habits to make getting there faster?
Terry: So what are the FUNdamentals of High Flying Success?
Brian: (3 Section – Ready, Aim, Fire) – Why?
Terry: Can you share more about what being Ready for success is?
Brian: Ready…… Cleaning UP, Clearing out SPACE for room to grow….before creating a new Plan. Retooling.
Aaron: Now I don’t have much other perspectives as I live and breathe garment and product decorating, but it seems like especially in Facebook Groups we are great at complaining and commiserating. And it at times seems like a competition. Who has it worse. But when you make yourself ready for success, you drop out of the Ain’t It Awful Club and you find the solution people, you have the best year ever in the middle of a pandemic, you surround yourself with what you need. You earn trust (Agreements) – You build Self Trust (Messes)
Terry: And what specifically does it mean to Aim for success?
Brian: Aim…..Create your plan, Ideals, Vision, Mission, Goals, Actions, Affirmations, the Roadmap to go from where you are to where you want to be. Using proven tips, techniques, the Tools that are the FUN-damentals, the Foundational Tools that help build the new Tools. And then Aaron will show you how to stay on course with Proven actionables. How to Use new Action Tools, power tools, strategies.
Terry: Last but not least Fire? What strategies does that include?
Aaron: All about taking action. No matter how much you learn, how much you know, or what resources you have around you, none of it matters one bit until you take action. Until you start moving forward you can’t create any lift under your wings. So we need to address what is holding us back from action, like fear. We need to figure out how to take action in the face of fear. And then we need to be able to tune or make course corrections after taking the action so each time our actions get better. So we need to ask, and also need to listen for feedback. Finally, surround yourself with a Mastermind – Something I’m going to be talking about more tomorrow on Small Business Saturdays over at www.liveosg.com. Two or more brains working together to create more than just the sum of its parts.
Terry: Where can people learn more?
Aaron: The FUNdamentals for High Flying Success – Your guide to be ready for success, aim towards your life purpose, and take positive actions daily. – Sign up to be the first to know and grab your seat for this limited event. Plus we have a FREE Affirmations Guide for you at Highflyingsuccess.com
Facebook Live Video
5Things
5 Things to do When Feeling Overwhelmed From Aaron Montgomery, Our Success Group
- Switch it up. Go to a different room or step outside
- Find at least one thing, ANYTHING, you are grateful for.
- Ask for help from a trusted source.
- Ask yourself; What is the one extremely simple thing I can do RIGHT NOW?
- Take ACTION! Build Moment to Overcome
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
+ Digitizing your First Design – Finding your Foundations – Erich Campbell – April 21, 2022
+ Into Cyberspace: Your NEW On-line Customer Center – Aaron Montgomery – April 22, 2022
+ Specialty Inks and How to Use Them Properly – Terry Combs – April 22, 2022
+ Why is Getting Started in DTG Printing So Confusing? – Terry Combs – April 22, 2022
+ Design Editing and Alterations – Erich Campbell – April 22, 2022
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery – April 23, 2022
* Everything Embroidery Market Chattanooga, TN – April 28-30, 2022
+ Friday, April 29th – 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
Friday, April 29th – Business Owner Mindset – Believe is possible, overcome fear and take action. – Kylene and Aaron Montgomery
Friday, April 29th – What is Work-Life Balance? Myth, dream or Possibility? – Kylene Montgomery
Saturday, April 30th – Being Customer-Centric is the Only Way to REAL Profits – Aaron Montgomery
Saturday, April 30th – Keys to Successful Business Planning – Aaron Montgomery
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
+ START HERE Academy – September 15, 4-8 p.m., in Room 219 at the Charlotte Convention Center
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post FUNdamentals of High Flying Success appeared first on 2 Regular Guys Podcast.
Aaron, Erich and Terry are all going to be live in person at the DAX Kansas City show. They will be sharing a recap of the day, talking about their seminars and workshops, and bringing you tips and tricks from the show. All with some adult beverages, so tune in for this lively and fun session. Plenty of questions and answers and you never know what nuggets will be shared.
Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News Dad Joke: Three conspiracy theorists walk into a bar
Don’t tell me that’s a coincidence
DAX Show Seminars Since we were all three in classrooms today in KC, we thought it would be fun to talk about some of the questions and comments we get in seminars.
- On YouTube they say…
- Probing for information we’re not allowed to discuss
- Your question is the perfect lead into my next slide
- A question that stumps us
- Totally off the subject questions
- So, tell me the secret to…
Facebook Live Video
5Things
Five Things - Why Screen Printers Should Use Specialty Ink From Terry Combs, TerryCombs.com
- It separates your competition – most just use standard plastisol
- It provides new options for your customers
- Showing what you can do improves your standing in the industry
- Opens you up to new opportunities for your own business
- The attention to detail required makes you a better decorator
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Everything Embroidery Market Chattanooga, TN – April 28-30, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Live from DAX Kansas City appeared first on 2 Regular Guys Podcast.
Welcome to the start of season 10 of 2 Regular Guys! Laurie Donovan will join the 2 Regular Guys this Friday to talk about her journey from a crafting corner in her kitchen to becoming a Sawgrass Product Ambassador and an instructor at Creative Studio Workshops. You too can take a similar journey with your business.
Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * GRAPHICS PRO EXPO (GPX) wraps up the expo season with START HERE Academy in Charlotte, N.C., providing valuable start-up resources, information, education, and production methods for apparel decoration, personalization, signage, wide-format printing, and more. START HERE Academy takes place the evening before GRAPHICS PRO EXPO opens on September 15, 4-8 p.m., at the Charlotte Convention Center. Registration opens on June 14. During the class, enrollees receive information on popular production methods for apparel decoration, personalization, signs, and digital graphics. This night-school-style conference provides attendees a chance to exchange ideas, explore new products, workshop their challenges, and hear from industry influencers regarding today’s craft/maker business market. Food and refreshments are included.Go here for more info: https://graphics-pro-expo.com/start-here-academy/ * An interesting announcement from JP Hunt with Inksoft. Also, a similar note comes from Bruce Ackerman at Printavo. Blue Star Innovation Partners and PSG have acquired InkSoft and Printavo to invest in accelerating a shared mission of delivering the best platform and technology for the branded merchandise industry. JP says, there will be no significant changes in the short term, and we’ll share regular updates and insights with you as this new partnership and journey develops. Read more HERE
Dad Joke: Did you know I wrote a book on how to fall down the stairs?
It’s a step by step guide
Novice to Educator Aaron: Laurie Donovan began her business, Krafty Korner Gifts, in the corner of her kitchen with a single needle embroidery machine. Within a year she wanted to do more. Laurie said she had been wanting a Sawgrass printer for about 10 years and one night impulsively purchased an SG400. She knew nothing about the printer or sublimation. Fast forward to owning her printer for nearly 2 years and she was signing a contract with Sawgrass to be a product ambassador and teach the Creative studio program. Covid 19 changed the road map on how her journey as a Sawgrass ambassador was supposed to start. She went from planning several different ways to market the workshops to “HEY you start in two weeks and by the way, you are your own marketing department.” Aside from the lockdowns, masks, and turmoil during this journey, Laurie says she would not change a thing. Still learning as much as she is teaching, Laurie has found her dream space in this industry.
Terry: Laurie, take us back to that small space in the corner of your kitchen. Talk about how you got started from the very beginning.
Aaron: And tell us about your business today.
Terry: How did you go from a machine owner to a Product Ambassador for Sawgrass.
Aaron: What exactly is a Product Ambassador? How many are you?
Terry: Talk to us about the Creative Studio Workshops. Who can attend? What will they learn?
Aaron: So why Sawgrass? Many of the hobby to business groups are littered with 3rd party ink, and non-purpose built printers. Why did you choose Sawgrass?
Terry: As you know we recently had a friend of yours on, Nicky Adamkiewicz. We asked her a question we want to ask you about sublimation – What are your favorite items to decorate? And what product makes you groan just a little when a customer brings it up?
Aaron: Tell people where they can find out more information about the work you do for both Sawgrass and at Krafty Korner Gifts.
Facebook Live Video
5Things
5 Things to Get your Company Winning From Victor Pena, Omni Print International
- Goal Structuring
- Educate Yourself
- Work Hard – It’s Not Easy
- Mindset
- Create Content to Put Your Company Out there AND See it Grow
Tune in to the full episode with Victor “Building a Millionaire Brand and Growth Mindset”
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post The Journey from Novice to Educator appeared first on 2 Regular Guys Podcast.
Regular listeners know that the 2 Regular Guys have very strong opinions on Niche Markets. This Friday the conversation will be: 1) How to find your own best niche. And 2) new emerging niche markets in our soon-to-be post-Covid world. Terry and Aaron want to share with you our thoughts on how to find a great niche as well as looking towards emerging markets for ideas to find a niche that will be successful for you.
Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * JOIN THE 2022 SCREEN PRINTING MENTORSHIP PROJECT! After a successful first year, The Mentorship Project is back and looking for new members! Screen Printing magazine is looking for new mentors and mentees to participate in the 2nd annual Mentorship Project. The goal of this six-month program is to help all types of screen printers, from beginners to experts, grow their network and increase their skill set. The program connects two screen printers based on their goals, market, and region. Screen Printing will then facilitate the first meeting with suggested check-in dates and meeting topics for the mentor/mentee. Project members will receive a certificate of participation after the mentorship program is completed. The application form must be completed by March 30. The program is not intended for those who work for OEMs in the industry. * Time is running out to sign up for the great seminars and workshops at the upcoming DAX Kansas City Show. Go to daxshow.com (http://www.daxshow.com/index.php?shownumber=58&action=seminars) at the link you see on screen or in the show notes to see all the details. But you have classes from Terry, Erich and I, plus several other amazing trainers like Charlie Tablieb and Katie Wubben. 3 ½ hour workshops like “Digitizing your First Design – Finding your Foundations” from Erich and my content creation workshop “Into Cyberspace: Your NEW On-line Customer Center”. The 80-minute classes like Terry’s “Specialty Inks and How to Use Them Properly” or “Why is Getting Started in DTG Printing So Confusing?”. Erich’s “Design Editing and Alterations” and the training I’m presenting, called “3 Pricing Strategies to Avoid (And what to do instead…)”. The ability to learn in person is one you don’t want to pass up.
Dad Joke – From Brian Bufka
Did you hear about the cow who said she was tired after giving birth?
She was decaffeinated
Finding Yours in Emerging Markets Why is it important to find yours?
Aaron: It is important to focus on a niche that is right for you more than ever. With the rising costs of online advertising, a massive influx of new businesses online, you MUST have a niche to focus on. It seems like every crafter is suddenly becoming a business (not a bad thing, by the way, brings more exposure), and the market can be hard to reach if you are not speaking to your ideal customer. Suppose you are struggling to grow or meet your goals? The reason for that is trying to be everything to everybody. But what ends up happening is you are nothing to nobody. I saw this from Brendon Burchard on Instagram (Display on screen) This to me is why it is important to have a niche for focus.
Terry: Be an expert at what you do. Be an expert at who and where you sell.
What is a niche market?
Aaron: A niche market is a group of specific potential customers who connect to your message. A niche market is not in any shape or form and identification of the only people you do business with. I highly encourage you to accept any business that you can and make a profit. You also need to be happy taking those jobs. In fact, our niche might shift many times because of some of the new projects we get to do, so never look at a niche as limiting your potential business. It is quite the opposite. Having a robust and tight niche allows you to reach more people for less money, have more conversion (potential customers become customers). Plus, if your niche is a passion of yours, you will have more fun. Many people will look at niche markets as several small areas of focus, and they are not wrong. As you grow your business, you might very well be working towards several niche areas simultaneously, but when you are not growing or achieving your goals, it is most likely due to a lack of focus. I look at niche markets as a way to get laser-focused on who exactly our ideal customer is, and it not just the ones with money. These are the people whom you love doing business with, and they love doing business with you. The money almost seems inconsequential to both parties.
Terry: You know the SECRET. My favorite example of a niche market – printing at West Coast forest fires
Steps to discovering your personal and best niche market
Aaron: Big part of what we do in the OSG Community is working on finding clarity. Having a niche we identify gives you so much clarity. We normally start by walking through a one-page assessment. If people want to check it out they can at https://oursuccessgroup.com/niche/
-Niche, especially when starting out or leaving the “I have to be everything to everyone, but end up being nothing to no one” crowd really need to be something you identify with. An area of passion, something you’re good at.
-Also need to solve a problem that is currently underserved. Meaning what is in it for your ideal customer which is another part of the niche process we cover at OSG.
Some new emerging niche markets in the Covid/Post-Covid world
- Terry: Building online stores have been here for a while, but Covid shifted the process into high gear
- Terry: Farmers markets with very niche apparel… do it better than two folding tables
- Aaron: Other effects are the Crafter Market continuing to explode as people leave their day jobs. So the ability to build a community and then train, offer supplies and art.
- This could also lead to wholesale opportunities if you have a great business foundation, like knowing your numbers, and having an efficient workflow and process.
- Print on Demand Services where you just act as the manufacturing arm and ship for other companies. Must be “Terry” level efficient.
Aaron: Tie into virtual meetings. Jack Canfield is doing a program called Break Through to Success, and after signing up people got a box with all sorts of stuff in it, including a tumbler and pen. Our industry is such a good tie-in for virtual because it is the tangible things people can touch to feel connected to the community.
Facebook Live Video
5Things
Five Ways to Address the Rejection of Fast Fashion From Erich Campbell, ErichCampbell.com
- Start with good art and film positives
- Maintain proper screen tension
- Use the right mesh count for the art and substrate – most people use a mesh count too low
- Print off contact and one direction – push or pull, but not both
- Do not flash between colors beyond flashing your white underbase
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Niche Markets: Finding Yours in Emerging Markets appeared first on 2 Regular Guys Podcast.
Nicky Adamkiewicz will be joining the 2 Regular Guys to talk all things sublimation this week. Known as the Sassy Subber, Nicky is recognized on social media and across the world of sublimation. Join in on Friday with your decorating questions and have a great time with a two-time REGGIE award winner.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News Dad Joke: From Chris Thomas with Atlas Screen Supply
A man calls his doctor and says, “Doc, you’ve got to help me. I’m addicted to Twitter.”
The doctor says, “Sorry, I don’t follow.”
The Sassy Subber Aaron: Nicky Adamkiewicz is the Sassy Subber, educator of and cheerleader for sublimation business owners and hobbyists. She is the founder of the Sassy Subber Facebook group, the host of a weekly education broadcast on Facebook and YouTube called “The Sass” and the proprietor of the Sassy Subber Designs Etsy Shop and the Sassy Subber e-commerce site. A fifth-generation crafter, Nicky considers crafting to be part of her DNA. Nicky is also the guiding light behind the “SisterTribes” a union of female Facebook group leaders who have joined together to work for the greater good of the decoration community. The winner of two 2021 Reggie awards, Nicky lives in upstate New York with her husband, adult children and pets.
Terry: Nicky, tell us how it all started for you.
It started with my dad aka Mr Sassypants (funny short story behind that)
Aaron: Before we talk about your more public image, tell us a little bit about your own business.
I actually have three businesses outside of The Sass ( my teaching show) I have the www.thesassysubber.com ( my printing services) https://www.etsy.com/shop/TheSassySubber (for my digital designs) and my www.lpbdesigns.com is my physical business.
Terry: What are your favorite items to decorate? And what product makes you groan just a little when a customer brings it up?
Ask me about the 40 tumbler club ( I strongly dislike tumblers ). I will talk about my favorites too.
Aaron: What’s one thing you wish you knew before you got into sublimation?
The amount of trial and error that would be in this and how people who teach this make it look easy and perfect.
Terry: What would you say is the number one question you get from new sublimators?
It’s a close race between where did you get that and time, temp and pressure.
Aaron: Nicky, why so much focus on education for you?
When you work in this business it can seem very lonely no one will share with you the where the who or the why. Like it is some big secret. I wanted to break the walls down. show anyone and everyone they can do this and they are not alone. I show my mistakes, my frustration, and my successes. Being genuine also plays a huge role in that. I am real people, the girl next store, your hype girl, I am the whole package. I refuse to let you quit.
Terry: Let’s talk trade shows in your future for 2022.
Other things I am teaching at my first trade show EEM show in April and at the Applique Getaway in July. Doing Meet and greets at both, Then the Tribe is taking over Vegas in October.
Aaron: How about the sister tribe network. What’s that about?
Other thoughts .. the sister tribe network ( would have brothers but a lot of the groups are run by women)
-talk about major vendors but let’s not forget about our small vendors ( mom and pop type)
Facebook Live Video
5Things
Five Factors that Impact Your Screen Print Image Quality From Terry Combs, TerryCombs.com
- Start with good art and film positives
- Maintain proper screen tension
- Use the right mesh count for the art and substrate – most people use a mesh count too low
- Print off contact and one direction – push or pull, but not both
- Do not flash between colors beyond flashing your white underbase
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Everything Sublimation with the Sassy Subber appeared first on 2 Regular Guys Podcast.
Victor Pena with OmniPrint International will be joining the 2 Regular Guys this Friday. Victor is a focused digital marketer with solid fundamentals and creative strategies for lead creation, development and management. Victor has an incredible story of how he has grown his company and uses his experience in order to help other people succeed through creating a successful brand.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * 2 Regular Guys Merch Challenge – You can see the post at https://www.facebook.com/2RegularGuys/posts/4648995305195668 Create a design, and send your design to us at info@2regularguys.com by the end of the day on January 31st. We will show you all the designs on the 4th of February, and get a poll going to crown a winner. The winners will become the exclusive provider of 2 Regular Guys Merch for 2022 and will be promoted on the show as such able to sell anything they like and keep all of the profits. (*Terms will apply).
Dad Joke: From Chris Thomas with Atlas Screen Supply
A man calls his doctor and says, “Doc, you’ve got to help me. I’m addicted to Twitter.”
The doctor says, “Sorry, I don’t follow.”
Millionaire Brand and Growth Mindset Aaron: Victor Pena is the Founder and CEO of OmniPrint International. It is a multi-million dollar printer manufacturer and he manages a team of 60-70 people. He is an experienced leader of innovative teams, with a product of the year awards for the last 5 consecutive years. Victor is a focused digital marketer with solid fundamentals and creative strategies for lead creation, development, and management. Victor has an incredible story of how he has grown his company and uses his experience in order to help other people succeed through creating a successful brand.
Terry: Let’s jump right into this idea of a millionaire brand. What does having a millionaire brand mean and why should people look at their companies in this way.
Aaron: Let’s talk “mindset” for a moment. That is a majority of what I get to do with my company, Our Success Group, is support people with my Success Principles certification in finding the mindset they need for success. So what is a growth mindset and how can someone cultivate that?
Terry: You all are great marketers at your company, and we have seen you sharing your secrets with others. For example your presentation at the 2019 ThreadX event in Scottsdale. What are some of the key marketing tips you can give our listeners, the Regulators, that they can put into action right away?
Aaron: Tell us your thoughts on the digital printing space currently and where it is headed? DTG, DTF, print on demand, merch, all seem to be terms that are popular right now. What are your thoughts?
Terry: I was in Long Beach last week for the Impressions Expo as were you. With this partial pause in shows over the past two years, I’m curious about what you see as the future of trade shows in the industry. Status quo or some hybrid of shows past and our efforts to reach out to customers during Covid.
Aaron: Future projects you’d like to share with us, Victor?
Aaron: Victor, where can our listeners find you?
Facebook Live Video
5Things
5 Things keeping you from Financial Success From Aaron Montgomery, Our Success Group
- Self Limiting Beliefs
- Having One Source of Income
- Financial Unawareness
- Debt
- Not Asking for Advice
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Building a Millionaire Brand and Growth Mindset appeared first on 2 Regular Guys Podcast.
Tanya Doyscher, Kristine Shreve and Ali Banholzer will be joining the 2 Regular Guys on Friday to talk about wearing many hats while running your business. On this quarterly Women in Garment Decorating show, these industry pros will share their perspectives on running their own businesses and dealing with the many tasks required of business owners today. We will cover topics like finding the right priorities, switching between roles, and more. Don’t miss your opportunity to learn from 3 rockstar women in the industry.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * 2 Regular Guys Merch Challenge – You can see the post at https://www.facebook.com/2RegularGuys/posts/4648995305195668 Create a design, and send your design to us at info@2regularguys.com by the end of the day on January 31st. We will show you all the designs on the 4th of February, and get a poll going to crown a winner. The winners will become the exclusive provider of 2 Regular Guys Merch for 2022 and will be promoted on the show as such able to sell anything they like and keep all of the profits. (*Terms will apply).
~~Dad~~ Joke: (Mom Joke Courtesy of Kylene) What did one pencil say to another?
You are looking sharp.
Wearing Many Hats Aaron: Let’s start with each of you introducing yourself and your business. Let’s start with…
Aaron: Most of us get into this business because of a favorite activity like creating the artwork or maybe being a marketer. Tell us what your favorite part of your business is, and which part is your least favorite.
Aaron: I know all of you wear many hats in your business, but you all also have businesses that are very uniquely you. What are some of the unique challenges you all face with business ownership and your career?
Aaron: As you switch from one role to the next in your business, what challenges are you faced with, and what tips do you have to overcome those challenges?
Aaron: What are some tips you all can share with other busy business owners out there to maintain balance and still own a successful business?
Aaron: Share with us one new and good thing going on in your world and then leave us with how people can connect with you.
Facebook Live Video
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * Unlock Your Potential Workshop – Monthly 60 Minute workshop to help you remove blocks keeping you from success. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Impressions Expo Long Beach, CA – January 21-23, 2022
+ Making Small-Run Patches – Erich Campbell
+ Embroidery Font Creation – Erich Campbell
+ Elements of Excellent Embroidery – An Expert Panel Discussion – Erich Campbell and Jeff Fuller
+ Foam Technique – Erich Campbell
+ Editing for Non-Digitizers – Erich Campbell
+ Everything You Hear About DTG Printing on the Internet is Wrong! – Terry Combs
* DAX Kansas City Kansas City, MO – February 25-26, 2022
+ Digitizing your First Design – Finding your Foundations – Erich Campbell
+ Into Cyberspace: Your NEW On-line Customer Center – Aaron Montgomery
+ Specialty Inks and How to Use Them Properly – Terry Combs
+ Why is Getting Started in DTG Printing So Confusing? – Terry Combs
+ Design Editing and Alterations – Erich Campbell
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
+ Digitizing your First Design – Finding your Foundations – Erich Campbell
+ Into Cyberspace: Your NEW On-line Customer Center – Aaron Montgomery
+ Specialty Inks and How to Use Them Properly – Terry Combs
+ Why is Getting Started in DTG Printing So Confusing? – Terry Combs
+ Design Editing and Alterations – Erich Campbell
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
* Everything Embroidery Market Chattanooga, TN – April 28-30, 2022
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
+ Business Owner Mindset – Kylene and Aaron Montgomery
+ What is Work-Life Balance? Myth, dream or Possibility? – Kylene Montgomery
+ Being Customer-Centric is the Only way to REAL Profits – Aaron Montgomery
+ Keys to Successful Business Planning – Aaron Montgomery
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* SkillsUSA National Competition Atlanta, GA – June 20-24, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
+ START HERE ACADEMY September 15, 2022 – Aaron Montgomery – Emcee
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Women in Garment Decorating: Wearing Many Hats appeared first on 2 Regular Guys Podcast.
This week on the 2 Regular Guys podcast, Aaron and Terry will host Austin Caldwell. Austin will share his garment decorating journey, the ups and downs, and how to achieve balance in your work and home life. Tune in for an exciting conversation with one of the up and comers in our industry and own of strangelydim in Valparaiso, IN.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * Six winners of the fourth annual Screen Printing Rising Stars Awards have been announced. The award is meant to shine a light on emerging talent in the specialty graphics industry. The honorees – all of whom are age 35 or younger – were chosen based on their professional accomplishments, fresh thinking, contributions toward industry advancement, commitment to excellence, and impact on their organizations. They are proven leaders, share an enthusiasm for print, and possess an eagerness to push the boundaries beyond the status quo. * Custom Ink makes its second acquisition in the last 3 months, moving into the corporate gifting space. Custom Ink (Fairfax, Virginia), an online provider of custom apparel and accessories, has acquired Printfection (Denver), a swag management platform that allows clients to create and distribute branded items. The financial terms of the deal were not disclosed. This is Custom Ink’s second acquisition in the last three months. In November, it acquired Swag.com (New York), a management platform for custom swag and corporate gifting. Read More at https://screenprintingmag.com * All systems are still a go for Long Beach next Friday, and Erich and Terry will be there! https://impressionsexpo.com/longbeach/
Dad Joke: A genie granted me one wish, so I said “I just want to be happy.”
Now I live in a cottage in the woods with 6 dwarves and work every day in a diamond mine.
Mental Health Aaron: Austin Caldwell has nearly evaded screen printing success for over a decade. He’s been in more positions in the decorated apparel industry than he can even remember and that gives him a unique perspective. Recovering print life junky, now he’s gone full-time starving artist, and has a very restrained approach to work, life, and business.
Terry: Tell us about your career in screen printing.
How did you get started?
Aaron: What made you exit screen printing?
Terry: What are you doing now to pay the bills?
Let’s see if we can dive into more mental health.
Aaron: Based on your personal work experience, what advice do you have for decorator shop owners?
Terry: Austin, how can our listeners find you? https://www.instagram.com/strangelydimco/
Facebook Live Video
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * Unlock Your Potential Workshop – Monthly 60 Minute workshop to help you remove blocks keeping you from success. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Impressions Expo Long Beach, CA – January 21-23, 2022
+ Making Small-Run Patches – Erich Campbell
+ Embroidery Font Creation – Erich Campbell
+ Elements of Excellent Embroidery – An Expert Panel Discussion – Erich Campbell and Jeff Fuller
+ Foam Technique – Erich Campbell
+ Editing for Non-Digitizers – Erich Campbell
+ Everything You Hear About DTG Printing on the Internet is Wrong! – Terry Combs
* DAX Kansas City Kansas City, MO – February 25-26, 2022
+ Digitizing your First Design – Finding your Foundations – Erich Campbell
+ Into Cyberspace: Your NEW On-line Customer Center – Aaron Montgomery
+ Specialty Inks and How to Use Them Properly – Terry Combs
+ Why is Getting Started in DTG Printing So Confusing? – Terry Combs
+ Design Editing and Alterations – Erich Campbell
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
+ Digitizing your First Design – Finding your Foundations – Erich Campbell
+ Into Cyberspace: Your NEW On-line Customer Center – Aaron Montgomery
+ Specialty Inks and How to Use Them Properly – Terry Combs
+ Why is Getting Started in DTG Printing So Confusing? – Terry Combs
+ Design Editing and Alterations – Erich Campbell
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
* Everything Embroidery Market Chattanooga, TN – April 28-30, 2022
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
+ Business Owner Mindset – Kylene and Aaron Montgomery
+ What is Work-Life Balance? Myth, dream or Possibility? – Kylene Montgomery
+ Being Customer-Centric is the Only way to REAL Profits – Aaron Montgomery
+ Keys to Successful Business Planning – Aaron Montgomery
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* SkillsUSA National Competition Atlanta, GA – June 20-24, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
+ START HERE ACADEMY September 15, 2022 – Aaron Montgomery – Emcee
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Mental Health and the Apparel Industry appeared first on 2 Regular Guys Podcast.
Every year Terry and Aaron list the 10 things they would like to see for our industry in the coming year. Plus a look back at what they said 12 months ago, to see if any of those “wish list” items came true. The show starts with a quick chat with the folks from Impressions Expo for an update on the January Long Beach Show.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * Graphics Pro has a Sublimation Survey out. Take this industry survey and receive the Summary of Findings, plus a chance to win a $100 gift card! * S&S Activewear promotes Frank Myers to the president and welcomes Christopher Kodosky as CFO. They announced the strategic promotion of chief financial officer/chief operating officer Frank Myers to the president of the company. S&S also announces the hiring of Christopher Kodosky as CFO, beginning January 2022. Kodosky has served as the CFO and VP of finance for manufacturing and services companies for the past 17 years. * A couple of quick SkillsUSA announcements. 1. They are looking for a volunteer who will take on the National Technical Committee Chairman role for the Screen Printing Competition. If you would like to volunteer and be involved in this great program that will help feed our industry the labor and young people needed, please contact Ray Weiss at rweiss@printing.org or Bill Pope at bpope@printing.org. 2. I’m going to be assembling the committee for the Sublimation Competition this month, so if you would like to volunteer to be a part of that, please reach out to me at aaron@2regularguys.com. For the committee, there is not any required travel, but I am looking for people also willing to come to the national competition and be judges in Atlanta this year on June 23rd and 24th. Plus I am looking for companies that would be willing to donate blank substrates to decorate during the competition. We are also going to need heat presses and in-kind donations as well. You will be featured at the event as supporting members which not only build your future customers but put you in front of a lot of schools that will be looking to get new supplies and equipment now. Just reach out to me by email and we can discuss how to make it a win-win for everyone. I think this is a truly unique opportunity.
Dad Joke: Why can’t drummers come back from retirement?
Because there will be repercussions!
10 Things for 2022 We’ll be starting the show today with a quick chat with Jamar Laster, the Content Director for Impressions Magazine, and Russ Turner, the new Show Director for Impressions Expo.
Aaron: Welcome back to the show Jamar.
And so good to meet you Russ, welcome to the show and the industry.
Terry: Russ, as the new show director, let’s cut to the chase. Where are we with the Long Beach show?
Exhibitors, Attendees, the city of Long Beach
Aaron: Jamar, talk to us about what’s happening back at the Impressions Magazine Booth
Terry & Aaron: UNTRUE Rumors we should make sure they cover:
The hall is limited to 500 total people – Safer at Home Health Order from City of Long Beach
Vax card or negative test required – daily test?
Are all or most of the vendors on board?
Not a rumor but how are seminars being handled? Speakers masked?
Aaron: Where should potential attendees watch for updates?
https://impressionsexpo.com/longbeach/health-safety/
Last Year… 10 Things We’d Like to See in 2021
1) Terry: I’d like to see maybe some regional concepts where we can still get out and kick the tires, without putting anyone into danger.
2) Aaron: I’d like to see continued innovation and more user-friendly services that allow for personalization on people’s webstores. (I’m currently looking at something that might fit that need, but not sure it is in the right hands to take it to the masses – I was correct, not in the right hands. They don’t get it.)
3) Erich: I’d like to see more people adopt ‘design thinking’ to apparel decoration and promotions. Design thinking being the attempt to understand the user, challenge assumptions, and redefine problems.
4) Terry: I’d like to see more people become experts at what they do.
5) Aaron: All of us to start acting like we are the big global industry that we are. Adopt an investment mentality and realize we are part of the soon-to-be $50 Billion dollar industry.
6) Erich: I’d like to see businesses of all sizes, specialties, and strengths in this industry seen as working in a more integrative rather than exclusive way.
7) Terry: I’d like to see a broader range of garments available that are already pretreated for DTG printing.
8) Aaron: I’d like to see some new innovations and creative thinking out of the blanks product space. Specifically garments.
9) Terry: The industry could use a refresher course in Customer Service in 2021.
10) Aaron: Some sort of a group, organization, or regular coming together of our industry as a whole to work in the spirit of raising the tide for everyone.
What We Would Like to See in 2022
Terry: Is it too easy and cheap to just say I’d like to see more trade shows happen this year? Most of us like to touch and feel new products, and more and more new industry participants need to be face-to-face with not only equipment and supplies, but vendors, instructors, and other decorators.
Aaron: What Printing United Does in the Garment and Personalized Product Space? This is not necessarily something I’d like to see that I’m not seeing, more of a hope to see what comes from our industry’s trade association. My concern is the packaging and printing worlds that they’ve acquired push out the garment space. But I know there are some fantastic people there like Amanda, Josh Carruth, and Cassie Green. So I’m optimistic, just more of a cautionary tale. I’m happy to participate be on panels or support so I’ll do my part. I’d also love to see more sublimation and embroidery representation. ThreadX?
Terry: Fewer snake oil salesmen. That sounds like a negative but I’m just asking for people to do their research before handing over your CC. There are a few companies in our industry that cause you to cringe when someone says “I just bought from…”
Aaron: Less “Cliques”. We are all decorators and I know we all have our own communities and what we are drawn to, but how do we support the greater good?
Terry: Shop checkup checklist. When I talk to decorators in a variety of areas about an issue they’re having, I always have them walk step by step through their process. There are certain things consistent from shop to shop I’m looking for. A checklist could be applied to almost any decoration method to get everyone “on the same page.” Maybe suppliers could put together a loaner kit to use for testing.
Aaron: A USA-made Vacuum Press – I thought back about 5 to 10 years ago there was some interesting stuff happening in the 3D sublimation world, but when people stop buying cell phone cases the interest in 3D sublimation seemed to die. I think the only way to resurrect that is to really improve the quality of the presses available.
Terry: More panel discussions like older days of trade shows. I always loved watching these panels of experts and you still see them now and again, but not like in the past. We’ve done it ourselves at DAX. And, if we’re short trade shows again this year, pretty easy to do as an online panel discussion.
Aaron: Embrace the power of the Mastermind – and I’m talking about a real mastermind. There is a specific formula that has been proven over and over again. In fact back to the time of people like Andrew Carnegie. I see these so-called masterminds pop up frequently that are more of just a tribe or social gathering with a little teaching. A real Mastermind is about accountability working with a limited number of people in a very specific format where time is kept and an agenda is adhered to. I know I run masterminds but I’m not even talking about just mine, I’d like to see it be something that is more readily used and common in our industry. My Mastermind group is invaluable to me and I know the people that are in The Mastermind groups that I run will tell you how much it is changed their businesses. So I just like to see more people be open to the concept and be willing to playful out.
Terry: Side hustle guides. I talked about this once before, suggesting distributors put together equipment packages for people who want to be somewhere between a crafter and a full-time decorator. But I think there’s another part to this. You’ve got 10 hours a week you’re giving to this side hustle. Here’s what you should attempt and here’s what you should avoid making the most of your limited hours and minutes. A focused niche, product line, technology.
Aaron: Disruption of Distributor Model – I found myself going back and forth on titling this disruption or changes, but unfortunately I feel like the distributors have already squandered their chance. From the outside looking in from both my vantage point and the vantage point of many of their customers who are not small by any stretch of the imagination, they seem to value bigger profits over customer relationships.
Facebook Live Video
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * Unlock Your Potential Workshop – Monthly 60 Minute workshop to help you remove blocks keeping you from success. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Impressions Expo Long Beach, CA – January 21-23, 2022
+ Making Small-Run Patches – Erich Campbell
+ Embroidery Font Creation – Erich Campbell
+ Elements of Excellent Embroidery – An Expert Panel Discussion – Erich Campbell and Jeff Fuller
+ Foam Technique – Erich Campbell
+ Editing for Non-Digitizers – Erich Campbell
+ Everything You Hear About DTG Printing on the Internet is Wrong! – Terry Combs
* DAX Kansas City Kansas City, MO – February 25-26, 2022
+ Digitizing your First Design – Finding your Foundations – Erich Campbell
+ Into Cyberspace: Your NEW On-line Customer Center – Aaron Montgomery
+ Specialty Inks and How to Use Them Properly – Terry Combs
+ Why is Getting Started in DTG Printing So Confusing? – Terry Combs
+ Design Editing and Alterations – Erich Campbell
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
+ Digitizing your First Design – Finding your Foundations – Erich Campbell
+ Into Cyberspace: Your NEW On-line Customer Center – Aaron Montgomery
+ Specialty Inks and How to Use Them Properly – Terry Combs
+ Why is Getting Started in DTG Printing So Confusing? – Terry Combs
+ Design Editing and Alterations – Erich Campbell
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
* Everything Embroidery Market Chattanooga, TN – April 28-30, 2022
+ 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
+ Business Owner Mindset – Kylene and Aaron Montgomery
+ What is Work-Life Balance? Myth, dream or Possibility? – Kylene Montgomery
+ Being Customer-Centric is the Only way to REAL Profits – Aaron Montgomery
+ Keys to Successful Business Planning – Aaron Montgomery
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* SkillsUSA National Competition Atlanta, GA – June 20-24, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
+ START HERE ACADEMY September 15, 2022 – Aaron Montgomery – Emcee
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post 10 Things We Would Like to See in 2022 appeared first on 2 Regular Guys Podcast.
Its time for another annual 2 Regular Guys tradition. PLANNING for the new year. 2022 is going to be a great year for the Decorators Community. The challenges that the pandemic and other situations from 2020 and 2021 brought are going to make us stronger. Aaron and Terry are going to break down how they plan for the next year and we are excited to discuss with the #Regulators what the future will hold. It’s GO Time!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * Aaron: Not news as much as it is a call for help. I am the new National Technical Committee Chairman for the National Skills USA Graphics Imaging – Sublimation Competition which is being held in Atlanta this year on June 23rd and 24th. If you are involved in the sublimation world, I need people to volunteer to judge, people to donate supplies, equipment, and any support possible. Please reach out to me by email. aaron@2regularguys.com. Anyone can and everyone should help as this is the future of our industry.
Dad Joke: Another Christmas joke, this time from Lisa Shaw
Why is Santa afraid to be stuck in the chimney?
He has Claus-trophobia
Planning for 2022 Last Year…
Aaron: Check Work/Life Balance – Prioritize
Aaron: Are you checking the boxes for you?
Aaron: Discover or Refine Your “Why”
Terry: Purchasing new equipment, products and supplies in a continued Covid world
Terry: Let’s start firing! Customers, that is.
Terry: What worked and didn’t work during the Covid year?
2022
Aaron: Have a Process
- Just committing to “planning” is a start, but you need more.
- What does planning mean for you?
- Put in on the calendar / make it a sacred appointment
- Involve other stakeholders
- Make a repeatable process so you can get better at planning yearly.
Terry: Look at the changes your business went through during the 2021 version of the Covid year, and determine which you want to keep
- Sort of a repeat, but last year it was more of a crisis view of what works and what doesn’t
- Silver lining kind of thinking
- Lots of reevaluating going on right now about trade shows, etc.
Aaron: What are the metrics you will be using to track your progress in 2022
- Planning is about improving the future before it happens
- To manage it you have to have a tracking system / manage what you measure
- Skip the Vanity Metrics | Social Media Followers, Total Sales, # of Customers
- To be worth measuring it should equal (Consistent * Actionable Tactics = INCREASED Customer Satisfaction)
Terry: Equipment purchases in 2022 – Lead times are real and not going away
- Some examples
- Conveyor dryers
- Heat presses
- Plastisol inks
Aaron: Set clear goals that include how much and by when
- You might have heard “Goal without a Plan is a Wish”, TRUE – Also a goal without a due date is just a dream.
- Must be able to be understood and able to be confirmed by a 3rd party
- After setting goals, also include affirmations – Need to focus on what we want and act as it. – Affirmation guide free at https://oursuccessgroup.com/blocks/
- Also set what I call “Margins” – Basic actions you can take, preferably daily that will help you reach your goal.
- Example – Goal – Have sold 300 or more of the 5 Keys of Growing and Launching Training Program by June 15, 2022
- Example – Affirmation – I am grateful my abundance mindset has led to 300 or more growing businesses have invested in the 5 Keys of Growing and Launching Training Program.
- Example – Margin – Share the 5 Keys program details with at least one person every day.
Terry: Follow through… with customers, with employees, with your personal plans…
- Friends, customers, perfect strangers say all the time, “If I could just get a call back,” followed by, “If they would have just done what they said they’d do.”
Facebook Live Video
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Impressions Expo Long Beach, CA – January 21-23, 2022
* DAX Kansas City Kansas City, MO – February 25-26, 2022
+ Friday (12:30PM – 3:40PM) – Into Cyberspace: Your NEW On-line Customer Center – This half-day workshop is going to be chalked full of content creation tips, and you will also leave with your very own recorded version of an “elevator pitch” to post right to your website. Upgrade your digital “Front Door” to an open concourse amphitheater.
+ Saturday (10:20AM – 11:40AM) – 3 Pricing Strategies to Avoid (And what to do instead…) – Strategies to look at pricing in a different mindset to not only generate more profit, but also give yourself more protection from mistakes and downturns, and create raving fans.
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
+ Friday (12:30PM – 3:40PM) – Into Cyberspace: Your NEW On-line Customer Center – This half-day workshop is going to be chalked full of content creation tips, and you will also leave with your very own recorded version of an “elevator pitch” to post right to your website. Upgrade your digital “Front Door” to an open concourse amphitheater.
+ Saturday (10:20AM – 11:40AM) – 3 Pricing Strategies to Avoid (And what to do instead…) – Strategies to look at pricing in a different mindset to not only generate more profit, but also give yourself more protection from mistakes and downturns, and create raving fans.
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
+ Don’t miss the START HERE ACADEMY – Aaron Montgomery is the emcee and it is an extra event that is 101-level tutorials and techniques geared towards assisting new business and helping established businesses grow and find new profit centers. Geared towards the for makers and crafters interested in turning their hobby into a business. It is a night school-style experience and food and drinks are provided.
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Planning for 2022 – It’s Go Time! appeared first on 2 Regular Guys Podcast.
It’s that time of year again for the 9th time since the inception of 2 Regular Guys. The Decorators Community Industry Awards – the REGGIES! The only industry award that is completely run by the people. You all nominate, you all vote and we just get to facilitate. On this show, we will be announcing the winner from the 10 categories, and hosting as many of them live as we can round up to accept their awards. The REGGIES this year are sponsored by Our Success Group and you can check out their End of the Year Success Sale
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News Dad Joke: Christmas joke!
What do reindeer say before they tell a dad joke?
This one’s gonna sleigh you!
9th Annual REGGIE Awards
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
Facebook Live Video
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on October 23-24. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7. * OurSuccessGroup.Com – Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success. * Club OSG – Live videos and information from After Hours of Tuesday’s With Todd and Small Business Saturdays. Plus 10% off at MontCo.biz and FatDadWholesale.com * The Success Tracker – A program from OSG, to get people started on achieving their goals. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Graphics Pro Expo Charlotte, NC – October 29-30, 2021
* Impressions Expo Long Beach, CA – January 21-23, 2022
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post 9th Annual REGGIE Awards Announcement appeared first on 2 Regular Guys Podcast.
(Sponsored by Impressions) This week on the 2 Regular Guys podcast, David Gross from Conde Systems will be talking Sublimation Success. Specifically, Aaron and Terry will be talking to David about his third “The Road to Sublimation Success” focused on sublimation printing on Chromoluxe. Bring your sublimation questions for a true industry expert!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * REGGIE Award Voting will close on December 9th, 2021 at 5 PM Central 2regularguys.com/reggies_vote * Impressions Community Service Award Impressions Expo is thankful for YOU! After enduring some of the most unprecedented times in our nation’s history, we’ve heard countless stories of industry suppliers and decorators putting others first. Honoring the spirit of humanitarianism and good works in our communities, Impressions wants to recognize the spirit of giving back! If you know a decorator or supplier that has taken action to give back, nominate them for the Impressions Community Service Award! * If you are an embroider and want to learn more about digitizing text, Justin Armenta of the Embroidery Nerds and JA Digitizing has a seminar tomorrow you can sign up for at https://theembroiderynerd.com/text-talk-webinars/ * Year-End Success Sale at Our Success Group. Save over 58% on the 5 Keys program and get a set of 3 bonus resources for free worth $150. This offer is only good until the end of the year. Go to www.oursuccessgroup.com/5keys.
Dad Joke: What do you call a fish with two knees?
A two knee fish.
Sublimation Success Aaron: David, for new listeners and folks new to the industry, tell us a little about yourself and Conde.
Terry: How many times a day do you explain to someone what you can and cannot do using sublimation? Why do you think that is?
Aaron: Along those lines, let’s talk about substrates.
Terry: Your most recent book talks about Chromoluxe specifically. Let’s talk about that.
Aaron: This is the third in a series of books on sublimation. Let’s talk about the others.
Terry: Let’s say one of our listeners wants to add sublimation. Where do they start? What tools do they need?
Aaron: David, what’s the future for sublimation?
Terry: Where can people find you, Conde Systems, and learn more?
Facebook Live Video
5Things
5 Reasons for Failure From David Gross
- Lack of a great partner
- Failure to read instructions/correct issues
- Poor equipment
- Poor support
- Underpricing
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Impressions Expo Long Beach, CA – January 21-23, 2022
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post The Road to Sublimation Success appeared first on 2 Regular Guys Podcast.
Our last DTF show was so jam-packed with information that we could not answer all the questions from the #Regulators. So we are back with part two on DTF. Direct-to-Film or DTF Printing is the most discussed topic in garment decorating today. We have Todd Downing, a power DTF user, joining Aaron and Terry to talk about how the process works and how you might use it in your own shop. Todd will talk about what is true and what is a myth about this new DTF Printing process.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * REGGIE Award Voting will close on December 9th, 2021 at 5 PM Central 2regularguys.com/reggies_vote/ * Ricoh and aeoon Technologies Announce Global DTG Print Partnership – The agreement enables Ricoh to extend its DTG offering into higher productivity market segments. Ricoh Europe announces a global partnership with aeoon Technologies, an Austrian developer of direct-to-garment (DTG) digital print systems. According to the company, the strategic technology partnership enables Ricoh to extend its DTG offering into higher productivity market segments and demonstrate its commitment to the textile market, focusing on improved sustainability and cost-efficiency. * Screen Printing magazine is now offering free classifieds on its website, screenprintingmag.com. If you’re buying, selling, finding a new hire, or seeking work in the screen printing industry, simply fill out a brief form and attach images if necessary. Go to screenprintingmag.com/classifieds * Graphics Pro Expo has a full slate of shows scheduled for 2022 and you can check them out at https://graphics-pro-expo.com/. In 2022 their last event of the year will be featuring the Start Here Academy at CHARLOTTE, NC September 16-17, 2022. This will consist of 101-level tutorials and techniques geared towards assisting new businesses and helping established businesses grow and find new profit centers. More details coming, so stay tuned.
Dad Joke: Did you hear about the chameleon who couldn’t change color?
He had a reptile dysfunction
DTF Part 2 We welcome back to the show, Todd Downing from Fat Dad Custom Wholesale and Our Success Group. Starting with a simple vinyl decal business in 2007, his business has grown to include eco-solvent printing, HTV, transfers, team sales and DTF transfer printing. He is also an online community mentor that strives to help others see how to move their businesses forward in a realistic fashion.
Questions we didn’t get to in the comments section during Part 1 of this show:
Aaron: From Josh Hester – Is the powder shaking machine worth it?
Anything that can save labor is worth it. The shaker dryer allows you to do other things while the machine takes care of the work. 1 issue I have seen with this is that if there is a problem with the print you might not know until it’s too late.
Terry: Also from Josh Hester – What is the average cost per print?
A lot goes into pricing as my overhead is most likely different than yours and you just can’t take all of your supplies multiple by 3 and say that’s your price. The printer you are using, who are you buying your supplies from, are you getting a better deal buying in bulk, what rip software you are using, what are your ink settings, and what is your hourly overhead cost are all factors in pricing? Taking in all the factors $1-$3 is a good average per square foot
Aaron: From Gosta – Do you need a special RIP to be able to use a DTG as a DTF
Terry might be able to help me out here since the Epson F2100 can be used for both DTF and DTG. As far as I know, it’s more in the settings and the sequence that the ink is laying down. In DTG you want the white first and in DTF you want the white last.
Terry: From Frank Good – Would you say a white toner printer is more dependable?
Are we talking desktop vs desktop, then yes. The white toner you can leave for a week and not have to worry about it, desktop DTF not so much. Also, you can do a lot more than just shirts with a white toner printer. I talked to someone at a show and a lot of their business is school sports. They didn’t like the way the transfers felt and so it was just sitting there. I asked about printing temporary tattoos and you could see the light bulb go off.
Aaron: From Dean Hudson – Can an old Epson-based DTG be converted to a DTF?
If there is a rip that supports it, I wouldn’t see why not. My main concern would be how old and how was it stored as there could be a heft expense to bring it back online if it isn’t stored properly.
Terry: So what do you see as the future for DTF?
Every day there is something new coming over from China, lately, it has been the neon inks, and to run those well you are going to need an 11 channel printer or separate printer dedicated just for neon ink. I think in the next 12-24 months we are going to see a US company produce their own which will make part, service, and accessibility even better. I know of a company right now with a handful of printers that are R&Ding so that they can create their own.
Facebook Live Video
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * OurSuccessGroup.Com – Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success. * Club OSG – Live videos and information from After Hours of Tuesday’s With Todd and Small Business Saturdays. Plus 10% off at MontCo.biz and FatDadWholesale.com * The Success Tracker – A program from OSG, to get people started on achieving their goals. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Impressions Expo Long Beach, CA – January 21-23, 2022
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Myths and Realities of DTF Printing PART 2 appeared first on 2 Regular Guys Podcast.
We are excited to bring to you the complete nominations for the 2021 REGGIE Awards. This is our 9th annual “peoples choice” style industry awards, and we will be announcing all of the nominees as well as the 5 people that you will be voting for during the month of November. Then we will crown the 2021 REGGIE Winners on December 10th. This is one of the most important shows we do each year because this is where we get to recognize all of the people who have made a difference in our industry.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * Veteran’s Day was yesterday. Thanks, to all those who have served and sacrificed.
Dad Joke: Did you know I have a fear of speed bumps?
Yes, but I’m slowly getting over it.
2021 REGGIE Nominees Voting ends 12/9 at 5PM Central
90 Nominations – Numbers were down, but we made them actually do the work this year and that is what this is all about. Being a positive part of this industry and recognizing people for their service to the industry. Not just copying and pasting someone into every category or voting for one person.
Rule ”You must nominate a company or individual in at least seven of the 10 categories. Nomination forms that have less than 7 categories filled in will be tossed out and not counted.” That equated to 30 out of the 90 being tossed out.
Rule – For products, must be out in the last 3 years and not made the voting before. So while we didn’t throw out those nominations, there were many nominations for people who clearly are older than 3 years old. I think these new rules have improved the spirit of the awards.
Best New Product – This category is for products that have made an impact on our industry in 2021. These products must have been released in the last 3 years and have not made the voting before. (We will do our best to police, but can’t verify every product was released in the last 3 years. We will verify that it has not made the voting by reviewing https://www.2regularguys.com/garment-decorating-industry-awards/)
DTF Transfers from Fat Dad Wholesale
Merrowly by Embrilliance
Needle Ease by Jerilee Medearis
Sawgrass SG 1000
3D PUffPro Tool developed by Justin Armenta
—–
Brother Scan n Cut
Corel trainer plug-in software
Custom cuts using unisub mdf
Direct to Film (Digital Wonderprints) Becky Kotzer from BK Custom Designs.
Flocks by The Rhinestone World
Fuller Border by Jeff Fuller
Hogg Sublimation 18 ounce Hydrobottle
HSINK and Paper
Sublimatable burlap gifts from JDS
Best Customer Service (List the Company and Person) – Share a specific company and if there is a person who stands out there, share them too. This company and team member are customer service oriented. These companies have specific policies in place that are customer service-oriented and put their customers first in our industry.
Sunfacer MFG – Jerilee Medearis
Texmac, Rene Rosales
Sublimation 101 – Michael Kaminsky
*Due to 2 categories per Company Rule, had to remove two name and everyone else had a single nomination.
—–
Amanda with True Digital Artistry
CCI- Tim Fisher
Claudia Orso at Conde
CONDE – David Gross
Corel trainer, Clay Barbera
Epilog, their entire sales staff
Honestly SpINKing
IT Supplies – Katie Koch
Jim Kassing, Embrilliance
Madeira USA – Nancy Mini
Mavin Peradon – Driven by Graphics
Synergy 17 – Joseph Tovar
Vitor Digitizing
Wilcom America- James Timmons
Wingler & Company
SanMar
The Sassy Subber – Nicky Adamkiewicz
The Rhinestone World – Pilar Harrison
Best Industry Educator – This category is to recognize the best educator in our industry during 2021. This is someone who writes for the industry magazines, presents seminars or webinars, or otherwise educates people to improve our industry. This person should be focused on education rather than offering infomercial type content.
Laurie Donovan -Sawgrass Product Ambassador
Erich Campbell
Jeff Fuller with The Embroidery Nerd and Fuller Embroidery Works
Jay Busselle
Matt Vassallo – The Rhinestone World
—–
Clay Barbera
HSINK
Justin Armenta
Mark Coudray
Shakeya Lavelle
Sprite – Conde
TexasEmbroideryFun
Todd Downing
Aaron Montgomery
Lisa Shaw
Nicky Adamkiewicz, The Sassy Subber
Best Podcast or Online Education – This category is to recognize a podcast, online blog, video platform, virtual event, training sessions or other online platforms that provide the best educational content in our industry. If it is education on the internet it fits in this category!
Meghan Rodenhouse -Ink Differently
Embroidery Nerd 911
2 Regular Guys
The Take-up by Erich Campbell
The Embroidery Nerd’s – The Needle Bar Weekly Live
—–
Appliqué Getaway
Asante Banquet – A Bowlers Life
Erich Campbell
Kristine Shreve: Women + Business
Our Success Group
Riley Black
Shirt Show
silaholics anonymous/Honestly Spinkling
The Rhinestone World YouTube Channel
The Sass with Nicky Martone Adamkiewicz
Best Industry Trade Show – This category has reentered the REGGIE Awards this year since many in-person events have taken place in 2021. We want to recognize the in-person event that best supported, educated and provided networking for the decorators community in 2021.
Print Hustlers
Shirt Lab
Appliqué Getaway
DAX Chicagoland
Impressions Expo Fort Worth
—
General Show companies listed but no specific show listed…
Most Influential Up and Comer in the Industry – This category is to recognize the under 40 crowd in our industry. This nominee should exemplify all the positive aspects of garment and product decoration. Before nominating, please be sure the person is in fact under 40.
Adam Fuller of BJJhats.com
Sprite Wood – Condé
Meghan Rodenhouse Sawgrass Technologies
Crystal Baugh – The Rhinestone World
JEFF FULLER of Fuller Embroidery Works
—–
Alexa Carey
Amanda with True Digital Artistry age 36
Ashley Dodd – Aparicium Designs
TJ Rayhill
David Hanes with Corel trainer
Eric Sutton – Cricut Designer
Jonathan Tyne
Katie Wubben
Mr Crafty Pants (Michael David)
Nathan Leber – Stock Sheet idea and always sharing!
Tyler Dowdy – Leber Design & Print
Vitor Luiz Mendez Vitordigitizing
Women in Garment Decorating Award – Based on our quarterly show of the same name, this category is meant to recognize the person who is doing the most to raise the profile of women in the industry.
Kylene Montgomery – Thankful Thursdays
Jerilee Medearis – SunFacer Mfg & Supplies
Kristine Shreve of the Women in Business Podcast
Nicky Adamkiewicz – The Sassy Subber
Pilar Harrison – The Rhinestone World
—–
Allison Kennedy – Homage/Eretailing
Carolyn Cagle
Lisa Potts
Megan Nelson-Urban
Scrappy Dappy Doo – Lisa Lemonick
Tanya Doyscher
Tiffany Major
Ramona McKee
Most Inspirational Decorators Community Member – This is for anyone in the industry who has shown their ability to step above the fighting, debating and commiserating (blaming, complaining, & excuse-making) and lead with encouragement, motivation and inspiration. Group leaders or moderators or just those that are always uplifting.
Matt Vassallo
Todd Downing
Ramona McKee
Pilar Harrison
Nicky Adamkiewicz
—–
Aaron Montgomery
Ali Banholzer
Andy MacDougall
Carolyn Cagle
Eric Sutton
Erich Campbell
Frank Dunn of Sandpiper Embroidery
Jane Swanzy
Jennifer Maker Marx
Joseph Tovar
Justin Armenta
Kellie DeFries – The Crystal Ninja
Lee Caroselli
Lisa Shaw
Ryan Moore with Ryonet
Tanya Doysher
Laurie Donovan sawgrass product ambassador
Shakeya Levelle
Jeff Fuller
Best Guest on 2 Regular Guys Podcast – This category is to recognize the guest on the 2 Regular Guys Podcast that provided the most information that helped your business and was entertaining.
Scott Ritter
Gordon Firemark
The Embroidery Nerds
The Taco Guys Jay Buselle and Jeff Solomon
Todd Downing
—–
Kristine Shreve
Erich Campbell
Jeremy Picker
Best Ambassador for the Industry – This category is to recognize someone who represents our industry, within and without and exemplifies all the positive aspects of garment and product decoration.
Erich Campbell
Laurie Donovan
Todd Downing
Aaron Montgomery
Matt Vassallo
—–
Jennifer Maker Marx
John Kupka – Saati
Kristine Shreve
Patrick Ali – Siser
Pilar Harrison, The Rhinestone World
RJ Silva EyeKandy Designs
Shakeya Levelle
Terry Combs
Nicky Adamkiewicz
Jeff Fuller
Extra notes from the nominations – OTHER Category:
- David Hanes and Corel trainer are awesome!
- Don’t Limit this to Crafting. Expand your horizons to Wood Working etc…
- Everybody within the community. All the educators & hosts for providing us all with loads of information regularly. All the regulators, reciprocators, etc that keep you all doing what you’re doing. Such a wonderful community of decorators!
- I love TRW. They are AWESOME and their customer service is AMAZING!!!!!!!!
- Laurie for a 2guys podcast 2022
- Matt from TRW is one of the generous people in the industry. He is generous & one of the most caring of other people’s companies. You don’t find that too often. He honestly wants other businesses and people to succeed.
- Nicky Adamkiewicz of The Sassy Subber has done a superb job in the sublimation world. She is a truly caring, loving, and giving individual that gives not only of her talents but also her time.
- Thanks for doing so much to recognize people in the industry. You Rock!
- Why hasn’t Laurie Donovan been on your podcast? Search FB for Sawgrass product ambassador Laurie! You will find her! She is everywhere and VERY knowledgeable. she was recently on the INK Differently podcast with Meghan! Listen to it.
- You all need to have Laurie Donovan on your podcast.
Facebook Live Video
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * OurSuccessGroup.Com – Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success. * Club OSG – Live videos and information from After Hours of Tuesday’s With Todd and Small Business Saturdays. Plus 10% off at MontCo.biz and FatDadWholesale.com * The Success Tracker – A program from OSG, to get people started on achieving their goals. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Impressions Expo Long Beach, CA – January 21-23, 2022
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post 9th Annual REGGIE Nominees Announcement appeared first on 2 Regular Guys Podcast.
(Sponsored by PRINTING United) This week on the 2 Regular Guys Podcast Aaron and Terry will talk about starting a decorating business. On this show, we won’t be talking about the view from the 10,000-foot concept level. We’ll be talking about the nuts and bolts of what to do now… today… to get your business started. Getting your state Tax ID, buying business cards, determining the space you need, buying or leasing equipment, and more! This show is about “where to go from here,” in starting a new decorating business.
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * REGGIE Award nomination reminder… https://2regularguys.com/reggies You have until November 11th at 5 PM Central Time * S&S Activewear acquires TSC Apparel S&S Activewear (S&S) has announced it has signed a definitive agreement to acquire competitor TSC Apparel (TSC), marking S&S’ fourth acquisition since 2010. Founded in 1976, TSC has grown from a regional T-shirt supplier into a national distributor of blank apparel and accessories, serving over 30,000 customers. Today, S&S says its products can reach 99% of the U.S. within two days and 44 states in one day. According to S&S, joining forces with TSC will allow it to bring a larger depth of inventory and an expanded product offering to the marketplace. * The Virtual Applique Getaway is coming up from the 12th to the 14th of November. There is a great lineup of educators, including, Kristine Shreve. Lisa Shaw, Sheila Ryan, Jeff Fuller, and many more. Aaron has a session on Finding Your Niche and the price for all this education is $25. www.2regularguys.com/ag You will be able to view all of the education on into 2022, so sign up and then you can watch what you can and also want again over the holiday breaks.
Dad Joke: What do you call a beehive without an exit?
Unbelievable. (Un-bee-leave-able)
Starting a Business Aaron: Terry I’m excited about today. As you know I love working with small businesses. I have found when working with small business owners they are so mired in the details that they forget the big picture. So I have made it my mission to preach the fundamentals and the grand vision so they have a foundation that can withstand setbacks. Because of that, you might notice that I’m spending a lot of time in the success principles, finding your why, setting goals, business planning, and more. Most small businesses actually have the tools to handle the details, but their lack of foundation makes them uncertain so the tiniest details freeze them and share resources to gain confidence and take action.
But with all that said if we can also give them the more nuts and bolts type tips, I believe we can also help our industry grow. So if you are an experienced business owner, we would love your feedback on what you suggest, and also you might be able to take a tip of today that maybe you missed or need to go back and revisit. If you are new, get your yellow legal pad out!
But Terry, I’m going to ask you a favor. You have to keep me on target, and out of the clouds as I can already see where I will get off track. Some of these items and questions I’m already thinking about how having a marketing plan, a clear mission, and brand identity is the answer, but I know I can do this. You are in charge. Where should we start?
Terry: Let’s start with the nuts and bolts of answering “What kind of business do I want to start?”
TC: What’s the need in the marketplace?
AM: What is your niche – What are you passionate about?
-I know it seems like I’m getting back in the clouds here, but doing work where you get to also participate in a passion or interest, is almost required. Being in business is not easy at times and there will be some low lows. If you don’t have a little bit of passion for who you are working with and what you are doing, you will become a statistic. If it is just about money, I know hundreds of decorators who would hire you.
-when you are ready to narrow down your niche into what people might be looking for, here are some nuts and bolts for you.
Visit your niche’s subreddits and evaluate the subscriber count and level of engagement.
Use Facebook’s Audience Insights tool to gauge the size of your niche on the platform.
Scan this list of popular hobbies on Wikipedia for inspiration.
Aaron: Your marketing plan
Terry: Business cards – (my personal pet peeve)
Aaron: The nuts and bolts… licenses, tax ID, etc. Business license in your state and sometimes local. Fed and State Tax ID
Describing your business? Light manufacturing
Terry: Buying equipment and Supplies (Sourcing)
Aaron: Getting educated
Facebook Live Video
5Things
5 Places to Get Education (Where you are not the product) From Aaron Montgomery OurSuccessGroup.com
- Most Industry Trade Shows If the class is free the presenter paid for the room or at minimum the travel and they have to recoup their expenses by selling you a product.
- Hands-on Class from TerryCombs.com
- Measurement Marketing (Great SEO Training) https://oursuccess.group/MeasurementMarketing
- CorelTrainer.com
- OurSuccessGroup.com
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7. * OurSuccessGroup.Com – Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success. * Club OSG – Live videos and information from After Hours of Tuesday’s With Todd and Small Business Saturdays. Plus 10% off at MontCo.biz and FatDadWholesale.com * The Success Tracker – A program from OSG, to get people started on achieving their goals. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Impressions Expo Long Beach, CA – January 21-23, 2022
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Where Do I Go from Here When Starting a Business appeared first on 2 Regular Guys Podcast.
Direct-to-Film or DTF Printing is the most discussed topic in garment decorating today. Thanks to a suggestion from a listener, Josh Hester we decided it was time to talk about it on 2 Regular Guys. We got Todd Downing, a power DTF user, to join Aaron and Terry to talk about how the process works and how you might use it in your own shop. Todd will talk about what is true and what is a myth about this new DTF Printing process. Expect a fun and information-packed episode this week on the 2 Regular Guys podcast!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News * REGGIE Award nomination reminder… https://2regularguys.com/reggies (About 60 nominations so far. Have until November 11th at 5 PM Central Time) * Graphics Pro Expo Charlotte kicks off today and is the last of the in person live events for our industry we are aware of. Come see new products, learn new techniques, meet industry experts, connect with suppliers and network with peers at GRAPHICS PRO EXPO.
Dad Joke: What do you call a naughty lamb dressed up as a skeleton for Halloween?
Baaad to the bone
The Creative Process Aaron: We welcome to the show, Todd Downing from Fat Dad Custom Wholesale and Our Success Group. Starting with a simple vinyl decal business in 2007, his business has grown to include eco solvent printing, HTV, transfers, team sales and DTF transfer printing. He is also an online community mentor that strives to help others see how to move their businesses forward in a realistic fashion. Welcome to the Show!
Terry: Start us off by telling us about your journey into DTF printing. When did it start and what has that process been like?
TODD: In the summer of 2020 I started hearing about this “new” technology where people were printing full color transfers in house with converted printers. After a few months of researching, I found a US company that I was happy with and placed an order for a printer and supplies. It took a good 3 months and over 1k in supplies to learn how each step of the process worked and feel comfortable and confident in the final product.
Aaron: So when you got started, what was the thing that stands out that was way different than you expected it to be? The biggest surprise.
TODD: That’s a hard question as I had spent months researching everything I could about the process and printer but color matching is always fun to do as not all profiles are created equal. I did find out fairly quickly that if not in constant use you are going to have issues fast.
Terry: So for anyone unfamiliar with DTF, what is the process to create a DTF transfer?
TODD: The short story, you print on a film, let the ink set up, add an adhesive powder, cure, and now you have a ready-to-press transfer.
I use Epson P600’s to print on a film and we cure using a manual method which if you are not using an enclosed area like a sand blasting cabinet you are going to get the adhesive powder everywhere. For curing you have a few options like heat press, oven, and even a tunnel dryer.
There are 2 types of film that you are able to print on a cold peel and a hot peel. I wouldn’t say one is better than the other and this is more of a personal preference. These transfers can adhere to cottons, poly, blends, and more. We did a test a few weeks ago on Tuesday With Todd and we were able to press to wood and paper with no issues at all.
Aaron: A question from a Regulator Jessica Rodriguez “What is the true quality of DTF and is it really viable in the long run or is it just a trend?”
TODD: The quality is only going to be as good as the printer and the person running it. We have all had bad experiences with a product from 1 person while amazing experiences with that same product from someone else. Before we sold out first transfers we washed tested in house to 50 washes and if anyone knows my wife, she is known to wash rhinestones off within a blink of an eye so if they held up to our washing then I knew they were good to go. I hear every day that DTF is going to kill screen printing, DTG, htv, sublimation, etc and that’s just not going to happen. Each process has its place in the print world. I feel DTF is a complementary process to what someone might already have. If you are a screen printer are you turning down that 10 piece 8 color job? DTF can solve that problem. Are you doing sublimation and turning down cotton or dark garments, DTF can solve that problem. Are you doing HTV and do people want full-color designs? DTF can solve that problem. The only real process that I can see DTF encroaching on is White Toner Printing but even with that, you can do so much more than shirts with White Toner.
Terry: Also from Jessica Rodriguez “What is the true cost of upkeep of a DTF machine?”
TODD: I would factor in on average at least an hour of time a day. Now that’s not saying it’s going to take you an hour every day but there will be days that you will run into issues and spend the entire day fixing that problem. If you are not prepared to take your machine down to the frame and rebuild it then DTF might not be for you. Most of the desktop printers out there are converted Epson that are not made for this process so you should know that there are going to be issues that come up. You need a good consistent maintenance schedule and to be printing at least every other day. You also need to know that things like printheads are consumables and have a life span and it’s not uncommon for a new one to cost more than the printer. You need to know that a lot of companies don’t offer refunds or warranties on converted printers. If you really want to get into the DTF game then put your credit card away and spend a good amount of time researching and asking questions so you can fully understand what you are getting yourself into.
Aaron: What is the use case for DTF? Why would I want DTF over DTG, or Sublimation or Screen Printing for example?
TODD: This is a great question and as I mentioned earlier this compliments your existing process. If you have a DTG printer then chances are you are able to use that to create DTF transfers. Where this comes in great at is say that you have an order for 24 left chest logos. Well, instead of setting up for printer each time you just need to print the transfers on the sheet and now you’re able to apply those transfers so you are saving time. The other thing is since you are not limited to one type of fabric using DTF transfers you can no use it for those poly items your DTG printer can’t do and for those dark and cotton fabrics that sublimation can’t do. I feel that screen printing will always be king due to the speed and cost-effectiveness of the process and that DTF is great for those low run multiple color items that just don’t make sense for a screen printer to do.
Terry: Another question from the Regulators – Gösta Karlsson asks “For Artwork preparation, When using a DTG as a DTF, what do you have to do differently?”
TODD: We can print using vector artwork or png’s with transparent backgrounds. Designing in RGB seems to be the biggest challenge for people as a lot of people design in cmyk and a lot of artwork purchased is done in it as well. Where you really notice this in DTF printing is black as the cmyk does not produce the rich black that RGB does.
Aaron: For someone who is a relative newbie and wants to get started and have a relatively hassle free experience, what do you recommend
TODD: Keep your credit card in your pocket and buy transfers. If you really want to get into this then buy an Epson 2100 DTG printer and use that because now you will have support and a warranty. Now, you can find a printer yourself, get all the supplies, rip software, and be printing for under 2k. If you want a ready-to-print printer your budget can be from 3k to 17k depending on size and speed.
Facebook Live Video
Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.
Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page.
Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7. * OurSuccessGroup.Com – Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success. * Club OSG – Live videos and information from After Hours of Tuesday’s With Todd and Small Business Saturdays. Plus 10% off at MontCo.biz and FatDadWholesale.com * The Success Tracker – A program from OSG, to get people started on achieving their goals. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
* Graphics Pro Expo Charlotte, NC – October 29-30, 2021
* Impressions Expo Long Beach, CA – January 21-23, 2022
* DAX Kansas City Kansas City, MO – February 25-26, 2022
* Graphics Pro Expo Irving, TX – March 10-12, 2022
* Impressions Expo Atlantic City, NJ – March 24-26, 2022
* Graphics Pro Expo Denver, CO – April 14-15, 2022
* DAX Chicagoland Tinley Park, IL – April 22-23, 2022
* Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
* Graphics Pro Expo Meadowlands, NL – July 21-22, 2022
* Graphics Pro Expo Long Beach, CA – August 4-6, 2002
* Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
* Graphics Pro Expo Charlotte, NC – September 16-17, 2022
* Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
The post Myths and Realities of DTF Printing appeared first on 2 Regular Guys Podcast.