Shoptalk with Aliff Mazli: Recent Episodes
Aliff Mazli
Aliff Mazli is a digital marketing consultant & value investor based in Kuala Lumpur, Malaysia. Created for entrepreneurs, marketing professionals & investors; in this show, Aliff shares useful insights & personal experiences in business, marketing, and investing to motivate listeners & help them spark new ideas.
In this episode, Aliff shares an update about his personal focus over the past 1 year, and the thought process behind it.
In this episode, Aliff talks about best practices in marketing & advertising, it's impact, and how to use it effectively for your campaign.
In this episode on marketing, Aliff decodes the sales & marketing funnel.
From awareness all the way to loyalty loop, Aliff shares useful inputs on customers' state of mind on each stage, how to interact with them effectively, and marketing channels available for each stage.
In this episode, Aliff explains the concept of push & pull marketing.
What you'll learn from this episode:
- What "push marketing" & "pull marketing" means
- Push & pull marketing channels in digital advertising
- Pros & cons of each method, and how to work around them
- How to decide if you should be using either one or both method as part of your brand's marketing strategy
Enjoy!
In this episode, Aliff shares with you how to figure out if your business really needs to have a website.