iProspect UK: Recent Episodes
iProspect UK
iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy.
While iProspect’s passion is business performance, its reward is knowing it makes a difference, seeing results each and every day. In 2016 alone in the UK, iProspect tracked and harnessed more than 100 billion unique digital data signals, delivered more than 700m visits to clients’ sites/apps, and generated more than 25m unique sales. This contributed more than £1billion of spend to the UK economy.
iProspect is a stand-out leader in its field, working hand-in-hand with its clients to consistently deliver cross-channel, holistic analysis through a range of bespoke technology, data management and reporting solutions. Founded in 1996, the award-winning London-based team boasts 440+ experts in all areas of digital, including search, display, paid social, social media, affiliate marketing, content, structured data, conversion rate optimisation, analytics and consultancy.
UK clients include many market-leading brands across multiple verticals and markets, such as Sky, Diageo, Eurostar and Kellogg’s. While iProspect creates bespoke solutions for each client, there is one thing they all share: they’re ambitious about data and how it drives success for their business. Data powers everything iProspect does; it drives strategy, informs creative and pushes innovation across all channels, bought, owned and earned.
Last year iProspect was named ‘Most Effective Media Agency’ and received the Chairman’s award for ‘Bringing Data to Life’ at The Drum’s Digital Trading Awards 2016.
iProspect Global has 83 offices in 52 different countries and more than 3,000 employees worldwide. It is part of the world-leading Dentsu Aegis Network which, through its nine global network brands, provides best-in-class expertise and capabilities in brand, media and digital communications services.
Visit www.iprospect.co.uk, follow @iprospectuk or e-mail at findoutmore@iprospect.com.
In this podcast podcast you'll hear from:
Matt Higgins, Head of Affiliates at iProspect Rob Davinson, Content Analyst at Awin Global
Our experts discuss how affiliate marketing can be used strike the right balance between users, publishers and advertisers.
The Innovation of Chatbots podcast, hears from:
Sebastian Redenz, Head of Paid Social at iProspect Catherine Chappell, Paid Social Director at iProspect Periklies Antoniou, New Technology & Media Innovation Manager, Europe at Diageo
Our group of experts discuss the trends around messaging, the platforms that are leading the chatbot conversation and an example of how iProspect has successfully integrated chatbots in Diageo's Paid Social strategy.
This podcast focuses on how businesses can dramatically improve customer conversion to speed up the online user experience.
Speakers Tom Amies-Cull, Chief Operating Officer, UK&I - iProspect
Panellists Moderator: Rebecca Sentance, Deputy Editor – Search Engine Watch Nicholas Cumisky, UK Mobile Lead – Google Pedro Mona, Executive Director of Platforms & Engineering – iProspect Sophie Wooller, Director of Data & Technology Products – iProspect Ben Donaldson, Group Account Director, Technical SEO – iProspect Daniel Wigley, Group Director of Data & Optimisation - iProspect
This podcast focuses on how businesses can dramatically improve customer conversion to speed up the online user experience.
Speakers Tom Amies-Cull, Chief Operating Officer, UK&I - iProspect Sophie Wooller, Director of Data & Technology Products – iProspect
The impact that Christmas 2017 had for brands is still being discussed two weeks into January, and with this in mind we've invited two of our leading experts, Sophie Wooller, Director of Data and Technology Products and Libby Darley, Group Planning Director to discuss who dominated Christmas this year and key takeaways for future planning.
In this second episode of the A.I. and Machine Learning podcast, Director of Performance Media Products Caroline Reynolds steps through the development of iProspect CORE as well as details around how Eurostar has already seen successful results after implementing CORE as part of its transformative digital strategy. Head of Product for PPC Scott Abbott speaks exclusively with Google’s Rahul Parmar on the future of A.I. and Machine Learning and also lets listeners in on what Google is up to. Don’t miss the Q&A at the end.
The first episode of the A.I. and Machine Learning podcast features in-depth analysis and insight from iProspect’s data experts on the impact that these technologies will have on performance media as well as an interactive Machine Learning game. Listen to Managing Director Jack Swayne, Data Scientist Josh Carty and Director of Data & Technology Products Sophie Wooller demonstrate the capability and possibilities that A.I. and Machine Learning can have for businesses.
Following The Future is Voice Activated Episode One, this podcast is a panel discussion exploring voice search and how to prepare for today, how to make brands discoverable for voice, and how search engines are thinking ahead.
Panellists:
Caroline Reynolds: Head of Product, iProspect Simon Tokumine: Senior Product Manager, Search, Google Adrian Cutler: Agency Director, Bing Mark Mitchell: Vice President, Agencies, BrightEdge Benjamin Lickfett: Head of Digital Innovation, Diageo