Marketing Mouths: Recent Episodes
DoctorPodcasting
Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of Questions" at the end of every PodChat - where Bill asks more personal questions of the MM guests. Marketing Mouths. Think of it as "word of mouth" marketing information fresh off the lips of health marketing experts.
Manage crisis communications with Kena Lewis.In this episode, guest Kena Lewis shares tips on: * How Orlando Regional Medical Center responded to the Pulse Nightclub shooting in 2016 * Using an approval system for outgoing communications to update social media and press * Getting a crisis plan in place ahead of time * Creating a list of contacts for subject matter experts * Finding good news stories after the crisis * Being transparent within the limits of your organization * Seeking guidance and structure from FEMA’s Incident Command System
Listen in as Kena Lewis joins Bill Klaproth to share her best advice on handling crisis communications.
Get in touch with Kena:
Twitter
Email
Improve SEO and address common website mistakes with Desiree Davis.In this episode, guest Desiree Davis shares tips on: * How many local patients start their healthcare journey online * Having a strong presence on Google * Optimizing service line sections of your website * Getting to know core metrics * Adjusting your strategy to suit current trends * Updating your website with fresh content as you go to avoid overwhelm * Paying attention to users' search habits
Listen in as Desiree Davis joins Bill Klaproth to share her best advice on making the most of your website.
Get in touch with Desiree:
Scorpion
LinkedIn
Facebook
Twitter
Instagram
Understand how you can make social media work for you with Elissa Nauful.In this episode, guest Elissa Nauful shares tips on: * Social listening to know what people are saying about your business, products and services * Taking advantage of social media platforms * Creating a content plan to make meaningful content * Establishing a protocol for handling comments * Understanding the importance of social media for your professional credibility * Paying for reach on social media
Listen in as Elissa Nauful joins Bill Klaproth to share her best advice on social media strategy.
Get in touch with Elissa:
BallywhoSocial
Twitter
LinkedIn
Learn how to make the most of service line marketing with Mark Mathis.In this episode, guest Mark Mathis shares tips on: * Determining benchmarks for service line marketing * Journey mapping to understand the patient’s decision-making process * Executing a strategy with the end in mind * Optimizing a campaign * Researching to make the most out of your marketing budget * Handling the traffic your campaign generates
Listen in as Mark Mathis joins Bill Klaproth to share his best advice on service line marketing.
Get in touch with Mark:
OneMinuteMarketer®
Amperage Marketing & Fundraising
Resources:
Brainfluence by Roger Dooley
Yes! 50 Scientifically Ways to be Persuasive by Robert Cialdini
Learn how to use storytelling to pitch your ideas with Eric Harris.In this episode, guest Eric Harris shares tips on: * Using stories to pass ideas from one person to another * Framing your idea in a narrative structure * Putting the Campfire Method to work in your presentations and meetings * Selling an idea versus the selling a physical object * Employing "the movie trailer" to show your idea's value
Listen in as Eric Harris joins Bill Klaproth to share his best advice on using stories for internal and external marketing.
Get in touch with Eric:
Facebook
Instagram
GatherRound
Learn more about email marketing with Becky Goplin.In this episode, guest Becky Goplin shares tips on: * Meeting your patients where they are * Cutting through the clutter with your emails * Creating a content calendar * Starting an email marketing campaign * Integrating email with CRM * Determining email frequency
Listen in as Becky Goplin joins Bill Klaproth to share her best advice on getting the most out of email marketing.
Get in touch with Becky:
LinkedIn
Twitter
Tea Leaves Health
Learn more about personas and patient journeys with Matt Dion.In this episode, guest Matt Dion shares tips on: * Creating content by understanding your audience * Targeting your content to your patients’ current needs * Finding out what people go through with health journeys to help them solve their problems * Breaking it down to prevention, treatment and after care so your marketing isn’t opportunistic * Being responsible and accurate with the information you’re presenting * Tying your facility’s expertise to treating health conditions
Listen in as Matt Dion joins Bill Klaproth to share his best advice on using personas and patient journeys in your marketing.
Get in touch with Matt:
Facebook
Twitter
Mintent
Learn more about connecting with others with Michael Gelb.In this episode, guest Michael Gelb shares tips on: * Embracing humility * Being a "glow worm" since emotions are contagious * Shifting out of patterns that prevent you from connection * Freeing yourself up to connect and respond intelligently and effectively to different types of people * Monitoring and adjusting the balance of energy in relationships * Improving your listening skills * Turning friction into momentum
Listen in as Michael Gelb joins Bill Klaproth to share his best advice on the art of connection.
Get in touch with Michael:
Facebook
Twitter
Michael Gelb
Learn more about community engagement from David Tytell.In this episode, guest David Tytell shares tips on: * Focusing on an emotional response * Understanding your audience and their personas * Defining your next campaign * Identifying a need * Creating an event for your community * Constructing giveaways to get your audience engaged on social media * Using the tools you have at your disposal right now
Listen in as David Tytell joins Bill Klaproth to share his best advice on community engagement.
Get in touch with David:
LinkedIn
Facebook
Twitter
MIT Medical
Learn more about self leadership from Ken Blanchard.In this episode, guest Ken Blanchard shares tips on: * Challenging assumed constraints to remove limitations on yourself * Activating your points of power beyond your work position (personal, task, knowledge, relationship) * Getting what you need to succeed through proactivity * Learning how to express your needs to get what you want
Listen in as Ken Blanchard join Bill Klaproth to share his best advice for your business.
Get in touch with Ken:
Ken Blanchard
Facebook
Twitter
Learn more about video as a marketing tool from Chris Eastwood and Todd Johnson.In this episode, guests Chris Eastwood and Todd Johnson share tips on: * Using video as part of your marketing mix * Getting started with a small project * Telling physician stories for introductory services * Keeping audience attention in a fast-paced society * Recognizing the actual mindset of the older consumer * Considering your brand when you share video * Outsourcing to relieve your internal marketing team
Listen in as Chris Eastwood and Todd Johnson join Bill Klaproth to share her best marketing advice for your business.
Get in touch with Chris and Todd:
Point Across Media
Facebook
Twitter
Learn how to your marketing can create a sense of community with Denise Mananas.In this episode, guest Denise Mananas shares tips on: * Telling stories about the people in your business: patients, staff and providers * Building a community internally and externally * Sorting out how to meet the needs of your community through social media * Preparing for negative social media comments by having responses ready * Broadening your reach to build awareness * Keeping your night & weekend staff connected to what happens during the day shifts * Coordinating your marketing efforts through an extensive calendar * Encouraging employee involvement to boost your marketing content and increase the sense of community * Updating your marketing mix to reflect where patients can be reached
Listen in as Denise Mananas joins Bill Klaproth to share her best marketing advice for your business.
Get in touch with Denise:
St. John's Riverside Hospital
Facebook
Twitter
LinkedIn
Learn how to change your marketing mindset to get the most out of your resources with Brian Q. Davis.In this episode, guest Brian Q. Davis shares tips on: * Changing your mindset as consumer and patient attention changes so you get the most out of your marketing budget * Sorting out how to connect people who are at a high level of uncertainty with the resources that could assist their outcome * Recognizing how many ideal patients are online * Keeping up with the pace of technology, reach and consumer behavior * Investing marketing dollars to align with the objectives of the organization * Defining your marketing outcome and strategizing to accomplish it * Operating in the Golden Age of healthcare marketing * Demanding more so you can deliver a great online experience to your patients in their moments of need * Knowing when to get help because things may change too rapidly for your in-house team to keep up
Listen in as Brian Q. Davis joins Bill Klaproth to share his best marketing advice for your business.
Get in touch with Brian:
Scorpion Healthcare Internet Marketing
Facebook
Twitter
LinkedIn