Wedding Salt - Wedding Business Talk by Casi Yost: Recent Episodes
Casi Yost
Private Property Weddings are one of the hot trends in the wedding industry at the moment and Hillary is breaking down
1. What is a Private Property Wedding
2. Does a "backyard" wedding really save you money?
3. What vendors need to know ahead of time when working a private property wedding
Mentioned in the episode:
https://www.theeventhelper.com/
https://kayloebridal.com/2022/07/13/why-small-intimate-weddings-in-portland-are-the-way-to-go/
Follow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloebridal
Join us today as we welcome attorney Ann Koppuzha, who talks about the critical importance of having strong, up-to-date, and FRIENDLY contracts in the ever-evolving wedding industry.
With over a decade of experience at top law firms and the Department of Justice, Ann brings a wealth of legal knowledge to the table. During our discussion, we'll cover:
- Transforming your standard contracts to meet 2024’s market demands
- Common mistakes wedding pros make with their contracts and how to avoid them
- How a well-crafted contract can enhance the client experience
- Essential contract clauses that protect you and your couples
- Overlooked elements you may not have considered for your contracts
- Tips for finding the right contract template for your unique business niche
Whether you're a seasoned professional or just starting, this episode is a must-listen for anyone who wants to protect their business and provide an exceptional client experience.
Grab your FREE guide, Contracts → Clients, 3 Strategies for Savvy Wedding Pros to Wiin More Brides, here: https://www.powerhouse-legal.com/contract-guide-wedding-pro
Connect with Ann on Instagram here: https://www.instagram.com/powerhouselegal/
Grab a rock-solid contract to protect your business here: https://thebusinessreserve.com/products/wedding-photography-contract
Reach out to Ann here to review your contract, protect your brand, or solve another legal dilemma: https://www.powerhouse-legal.com/wedding-lawyer
Follow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloebridal
Jenny Bowker, a vet in the Bridal Beauty industry, joins us today to chat all things hair, makeup, and getting ready on your wedding day!
Whether you're a photographer, florist, another beauty expert, or a Bride, you'll learn super helpful wisdom and pro tips you never would have thought of!
Follow Jenny at @sistergoldenbridal and find more of her work at www.jennybowkermakeup.com
Follow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloebridal
Have you ever found yourself working a Wedding and the same question or confusion arises again and again? Even though we are wedding professionals with several years of experience, we still have questions!
We’re here to address those pesky questions once and for all. Casi and Hillary bring their real questions to each other to see if they can get some answers.
Do you have questions too? We’ll be doing frequent installments of Spilling the Tea episodes, so DM us on Instagram with YOUR burning questions so we can address them next time!
Follow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloebridal
Casi and Hillary are digging IN to a popular conversation circling amidst wedding professionals right now: this episode is all about ghosting!
-
What are we even talking about when we are throwing around the term "ghosting"
-
Why you might be getting ghosted
-
How to turn ghosting into being productive for your business
Follow us on Instagram for so much more!
@weddingsaltpodcast / @kayloebridal / @casiyostphoto
Hillary comes to you with a solo episode, sharing a quick book review and highlights on the top 3 business books that can take your business to the next level along with lots of helpful insights and tid-bits.
- Company of One: by Paul Jarvis
- Get Rich, Lucky Bitch: by Denise Duffield-Thomas
- The Big Leap: by Gay Hendricks
Honorable Mentions
- Chillpreneur: also by Denise Duffield-Thomas
- I know how she does it: by Laura Vanderkam - The Creative Habit: by Twyla Tharp
- Originals: by Adam Grant
- Quiet: by Susan Cain
Follow us on Instagram for so much more!
@weddingsaltpodcast / @kayloebridal / @casiyostphoto
BIG ANNOUNCEMENT!! Hillary of Kayloe Bridal is permanently joining Casi and Wedding Salt as co-host and is here to stay!
If you don't know Hillary yet, she is the owner and Designer at Kayloe Bridal, planning weddings in Portland, Oregon. Follow her on Instagram @kayloebridal
In today's episode, we dive into the 5 key touch points we think every Photographer should have with their clients and what it looks like to have a Planner involved in each one. The touch points we cover:
1. Inquiry through onboarding
2. Engagement session
3. 6 months before event
4. 1 month before event
5. 1 week before event
Keep tuning in to Wedding Salt for a fresh perspective on the Wedding Industry, being a business owner, and how to work harmoniously in both!
stay salty! (just kidding)
Follow us on Instagram for so much more!
@weddingsaltpodcast / @kayloebridal / @casiyostphoto
In this episode, Hillary, the owner and planner of Kayloe Bridal and I talk about what we forsee in the wedding industry in 2024, the importance of hiring a planner, trusting your vendors, and some photography predictions I see coming this year.
Follow us on Instagram for so much more!
@weddingsaltpodcast / @kayloebridal / @casiyostphoto
How can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want to get on my waitlist for my film course, you can click below to hop on that!
1) My waitlist for the Film Lab Course
2) The top film emulating presets I have found
3) My free guide on how to add film to your wedding workflow
4) Video comparing film stocks
In this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below!
Get Honeybook for $8 per month using my code: CasiYost
Get a discount on Quickbooks Self-Employed: Discount Link
My blog post on the top 43 resources I use in my business.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyost
This week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyost
We all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance, you can make your own dreams come true.
Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the needle in my business.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyost
Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode.
I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼
💻 Reach out at hello@casiyost.com to book.
Want to know more about the BTS of my work? I have a Patreon for that.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyost
I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy.
In this episode we start with consumer behavior, where people search for vendors, and how to show up there. 👯
SEO Courses:
1) Catalina Jean
2) Dylan Howell + Corey Potter
- Listen to their Podcast: Fuel Your Photos
I also threw in some strategies that I stumbled upon while doing some of my own marketing research. Including the gem on the website: Dylan and Sandra Photography. They warm up clients with multiple touchpoints to show their expertise. Scroll to the bottom to see all the blog posts they created to help create trust with clients. A genius move that I want to try on my own website. 🖥
I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼
💻 Reach out at hello@casiyost.com to book.
Want to know more about the BTS of my work? I have a Patreon for that.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyost
Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay.
Want to know more about the BTS of my work? I have a Patreon for that.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyost
Many times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how to start that process.
The amazing graphic designer I talked about is Marisa of Quill and Co.
Want to know more about the BTS of my work? I have a Patreon for that.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyost
We are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life.
I chat with my friend Lindsay Newton of Till Death Do We Adventure on each of our takes about these for areas:
1) The purpose of a styled shoot.
2) The cost.
3) The vision.
4) Realities of styled shoots.
Here are links to discounts for products or services I use or offer:
Client Questionnaires
50% off your first year with Honeybook
Quickbooks Discount with this Link
15% off Narrative
Free Resources for Photogs by Yours Truly
Website // Insta // Facebook
Tags: Businessmarketingself-helpwedding photographerwedding photographyentrepreneurship
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Published: Dec. 04, 2019 @ 3PM Edit
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In this episode, we take a deep dive in what it means to clearly communicate with clients in terms of wedding vision, how to make that vision come to life, create a great experience through workflow management, and how to work effectively with other vendors.
The resources and podcasts are mentioned below!
As always, thank you for following along. All reviews are appreciated and help the podcast show up for more people!
Links:
Kamea Events
Kamea Events Instagram
Podcast Mentions:
Profit First by Mike Michalowicz
Fight Hustle, End Hurry by Jeff Bethke & John Comer
Casi Yost Photography Links:
1) How To See Workshop (mention this episode for a discount!)
2) Tailwind
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) Client Questionnaires
7) PicMonkey
Free Resources for Photogs by Yours Truly
Website // Insta // Facebook
In this episode, I interview Chris Mai of Goodco Studios. He reveals his secret sauce for what differentiates him and what I personally think has led to his success.
We talk about workflow, client expectations, and how to really make yourself stand out from everyone else. You'd be surprised to hear what we think it is and its not related to marketing!
To see all of the amazing-ness that is Goodco Studios, you can find him at the following links:
Goodco Studios Website
Goodco Instagram
Casi Yost Photography Links:
1) How To See Workshop (mention this episode for a discount!)
2) Tailwind
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) Client Questionnaires
7) PicMonkey
Free Resources for Photogs by Yours Truly
Website // Insta // Facebook
In this episode, we dive deep into how to actually grow your business through networking and the biggest lessons we have both learned about being business owners.
I also said Chelsey Nichols, but it is Nichol (sorry Chelsey!).
You can find more about Chelsey at The Bindery and at Type A Press.
Links:
1) How To See Workshop (mention this episode for a discount!)
2) Tailwind
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) Client Questionnaires
7) PicMonkey
Free Resources for Photogs by Yours Truly
Website // Insta // Facebook
I talk about the first fundamental steps and two questions I use to guide all of my marketing strategies and why in this episode. In part two, I'll cover the last half of my full marketing strategy!
****I also said that Tailwind is $150/month, but its actually $150 per year! Ooops!
Links:
1) How To See Workshop (mention this episode for a discount!)
2) Tailwind
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) Client Questionnaires
7) PicMonkey
Free Resources for Photogs by Yours Truly
Website // Insta // Facebook
In this episode we talk with Lindsay Newton of Till Death Do We Adventure, an elopement and intimate wedding photographer. We chat about the things you need to do to keep your couples safe and how to truly prepare for a hiking elopement.
I also chat with her about our partnership on an elopement workshop called "Till Death Do We Adventure Workshop" for photographers to prepare for just this. Included in the workshop you get four styled shoots as well as a guest teacher to help teach our photographers about wilderness survival.
You can find Lindsay on Instagram HERE
REACH OUT TO ME!
Hello@casiyost.com
Instagram
Facebook
My Online Workshop
The one thing I don't want photographers to do is burn out because the back-end work is too much or too daunting. I cover the top 9 things I do each off season and how it has helped me grow my business and prevent burnout.
- Vision Board
- Website
- Styled Shoots
- Ads during engagement season
- Editing Style Dialed in
- Education
- Honeybook
- Quickbooks
- Blogging + Narrative
Links included in the episode:
1) How To See Workshop (mention this episode for a discount!)
2) Client Questionnaires
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) SEO is Fun Workshop
Free Resources for Photogs by Yours Truly
Website // Insta // Facebook
On todays episode, I chat with you guys about how I build a client timeline and the considerations I take when building it with them. I also have my eBook for timelines as well as my questionnaire for you!
eBook
Want my full detailed backup workflow? Go to my Blog to see the post about my workflow!
Links:
1) How To See Workshop (mention this episode for a discount!)
2) Tailwind
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) Client Questionnaires
Free Resources for Photogs by Yours Truly
Website // Insta // Facebook
In this episode, I chat with you about real talk behind entrepreneurship in the industry including, Marketing Mindset, SEO, and the hustle.Want more? Go to my blog: https://casiyost.com/blogFind me on Instagram: www.instagram.com/casiyostphoto
In this episode, I chat about my client workflow, saving time with Honeybook, and setting up your finances so you aren't stressed come tax time. Interested in Honeybook? Use my code to get 50% off your first year. Use https://share.honeybook.com/casi697Want to learn more about how I grew my wedding photography business? I made a blog post about literally everything I have done here: https://casiyost.com/five-ways-i-grew-my-photography-business/Come find me at https://casiyost.comOn Instagram at https://www.instagram.com/casiyost