Ads that Convert: Recent Episodes
Liz Melville
Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, so you can take action today to get more leads, fill your online courses, and build your personal brand using Facebook ads.
Today we’re looking at the power of the launch debrief and why it’s essential to your course and business growth! You and I both know that, when a launch is in full swing, emotions are high and there are a lot of things going on. It can sometimes feel like one big rollercoaster!
But when it’s all done and dusted, one of the most important things you can do, is to dig into the data and look at what went well, what didn’t go so well, and how you can improve it for the next time!
If you’re not sure which metrics matter, or how to do a debrief of your launch, don’t worry: I’m sharing my process with you in this episode!
And if that’s not exciting enough, I also have a very special announcement happening in this episode.....but you'll have to tune in to discover what it is!
- The one thing that many struggling entrepreneurs do when they get to the end of a launch, and why it isn’t serving them.
- Which metrics matter during your launch, and how to assess what they're telling you?
- The importance of a debrief in helping you identify and focus on what really happened in your launch.
Join the The Launch Lab Podcast Waitlist and enter the FREE Giveaway to win a set of Apple AirPods: https://lizmelville.com/labwaitlist
Launch Debrief template: https://lizmelville.com/debfrief
Join the Launch Lab Community: https://lizmelville.com/group
Have you ever wrestled with pricing an offer or an online course, and heard those whispers inside your head of "nobody will pay THAT for THIS?!" Or struggled to decide on the right price for your course, because you're worried nobody can afford it?
Then this episode is for you! Discover the secret messages that your pricing could be sending to your customers, and how it can massively affect how you are perceived. And why putting a discount price on a luxury service or product, can send out all the wrong signals!
What You'll Discover:
- The hidden messages your pricing contain about your own self worth?
- How pricing sends subliminal messages to the people who look at our offers.
- What slashing prices might be saying to your potential customers (and it's not about being more affordable!)
Thrive Global article: https://thriveglobal.com/stories/what-your-pricing-is-trying-to-tell-you-about-your-level-of-self-worth/
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Have you ever found yourself running ads to a brand new sales page....but not seeing sales from the ads? And wondering how on earth you can best optimise your ads to drive more sales from the page?
On today’s episode of Ads That Convert, I'm sharing top tips on how best to optimise your ads so Facebook is well equipped to go get you the results you want!
And I’m also offering a few suggestions that you can use when deciding which ads to run in order to boost your traffic, bring people to your website, establish a customer base and start selling!
- Which campaign objective should you be choosing in order to get people to click the ad, go to your website and make a purchase?
- How do you ensure that Facebook has enough data to display your ads to the perfect members of your audience?
- How can you get Facebook to go out and get you the result that you really want?
Get the details for Ads on Fire!
www.lizmelville.com/adsonfire
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
This week, Ads That Convert is all about.....YOU! In this Q&A episode, I’m answering some of the great questions submitted by the Ads That Convert community.
It’s a jam packed episode! So grab those earbuds and listen in! Want to submit a question? Join the Ads That Convert community using the link in the show notes below!
- Should your ads and ad strategy for a live beta launch be different than the strategy for a main launch?
- What ads, if any, are good for using humour?
- What is your strategy for using Facebook ads to advertise a local event to a local market?
- How do ads convert with Facebook Lives?
- My ads didn’t convert the way I thought they would. Is the problem with my webinar, my sales page, or my ads?
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Now more than ever, authentic connection with audience is highly important. If you're wondering how to connect with your tribe, and what to say during times of turbulence, then I've got you covered!
This week I’m joined by my dear friend Kate Dramis, conversion copywriter to some of the biggest names in the online space.
We go deep into discussion about what you need to consider changing in your copy, so you can craft a powerful message to your audience......even when you don't know what to say about current times.
We’re also sharing our thoughts on what people who are having massively successful launches, even in difficult times, are doing, and why it’s working for them!
- How much or little should we talk about turbulent times in our copy?
- Is it a bad idea to sell in your copy right now?
- How to change your message when you want to pivot into doing something completely different
- How do you avoid sounding like everyone else as the world discusses what’s happening?
Kate’s Messaging Workshop: http://workshop.katedramis.com
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
You don't need me to tell you that times are uncertain right now, and COVID-19 has most people in a panic. But with all that's going on in our lives, how can we best adapt?
What we’re living through in the world, has brought up a lot of challenges that we’ve never really had to deal with before. People are afraid, and having to figure out how to generate an income online for the first time.
Those of us who are already running established online businesses are in an amazing position to be more flexible, keep our businesses running, and may not see some of the obstacles other people are facing. But we still need to adapt to the new world landscape. So on this week’s episode of Ads That Convert, I’m sharing 5 things that you can be doing to adapt your online business, so that you can weather the storm and get through these uncertain times!
- The real deal about how businesses are responding to the current pandemic, and how existing online entrepreneurs are in a unique place to help.
- What kinds of things can you be doing to adapt to the lifestyle and business changes you’ve had to make?
- What do people need to hear from you right now?
- Should I be running Facebook Ads right now?
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Raise your hand if you'd like to see the most ever subscribers to your podcast this year? Imagine checking iTunes and seeing those download numbers increasing every month!
This week I'm sharing my top strategies for promoting and growing your podcast using Facebook ads. I’m showing exactly what I do when it comes to promoting episodes of the show, and how you can build an amazing, loyal audience....in more ways than one!
If you’ve been thinking about getting a little deeper into promoting your podcast, and reaching more people than ever before, then listen in. And discover how to create simple but powerful Facebook ads that will captivate and compel your social media following and turn them into listeners!
- Discover how to find more listeners for your podcast, AND turn them into customers too.
- Top tips for repurposing your podcast into social media clips that compel people to tune in!
- How to create audiences you can retarget....and why this particular method is extremely helpful for future episode promotion!
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
This week we’re diving a little deeper into Campaign Budget Optimization....and looking at how to effectively test your ads when first getting them started with CBO.
I’m sharing what I’ve learned about split testing your ads using CBO, and how to get the most out of your testing phase so that you can ensure you get clear data on all the ads you want to test! Which can be tricky to do when Facebook is deciding where your budget is spent!
But even with CBO allocating budget automatically for you, it’s still possible to run controlled, split tests to see which ads are performing best.....before you scale!
So listen in to my top tips on how to effectively structure and run your ad campaigns when you're in testing phase and using CBO.
- What I’ve learned from using CBO for the last 12 months (instead of putting it off until the last minute).
- Some important things to know about the testing phase of your ads when using CBO.
- How using CBO differs at ad set level, and how to perform split testing now that things have changed.
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Today I’m sharing with you the 3 ads that I believe every single online course creator and entrepreneur should be using in their business.
These ads work in sequence to drive traffic through your funnel, and get more people clicking your opt ins and calls to action! And the best part.....these ads don’t take a ton of effort to set up, and are fairly simple to map out when you’re planning your next launch.
Sound too good to be true? It’s not! Tune in and start dreaming up your next launch using these 3 amazing and simple ads today!
- What ad should you be using at the top of your funnel to create as much engagement as possible?
- Which is the best ad to use in order to continue moving your ideal customers closer to sign up?
- The true benefit of retargeting ads, and how they are best used to support the other two ads in the sequence!
Join the VIP wait list! www.lizmelville.com/coursewaitlist
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below.
Are you ready for the big changes that are coming to the Ads Manager on February 27th? If you haven’t heard yet, Facebook is making Campaign Budget Optimization a mandatory feature at the end of this month, which means if you haven’t been using it yet, it will impact how you run your campaigns from now on!
Not sure what it is, or how things will be changing for you? Don’t fret, I’m breaking all of that down on this week’s episode of Ads That Convert! I’ll be digging into what exactly this feature does, and why Facebook is being so insistent on it.
I’m also sharing the results of a test run I carried out, putting CBO up against my own knowledge and judgement! Want to know what I found out? Click play!
- What exactly is Campaign Budget Optimization?
- What will you be doing differently when you set up ads, and what will Facebook be doing for you?
- What I experienced when I ran a test using CBO for one campaign, and my own judgement for the other!
Episodes Mentioned in the show!
Episode 22 - The BIG change Facebook is making to how you spend money on ads
https://lizmelville.com/022
Episode 43 - 2 Cool Facebook Ad Features that Make Running Ads Easier
https://lizmelville.com/043
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
When is the best time to put your webinar on evergreen? In this episode of Ads That Convert, I’ll be addressing this very question, and focusing on what you need to consider before you make the shift to automation and evergreen. I'll also be debunking a few myths surrounding how easy it is to move to an evergreen model.....and whether it truly does give you "passive" income! So click play, and figure out if going evergreen is the right move for you and your business!
- Is evergreen really easier than doing live webinars?
- When is the right time to switch over from live to evergreen?
- What exactly is an evergreen webinar and what content would work best?
- Why having an ads budget is CRUCIAL for evergreen success
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Hey there! Welcome back to another episode of Ads That Convert! This week I’ll be discussing with you why using cookie cutter templates, copy and strategy could be holding you back from experiencing your ads true potential.
Does your audience engage with your ads? Or do they tend to scroll by them without doing anything? If they do engage, do they buy? Or do they drop off half way through the process, never to be heard from again?
If you’re experiencing issues, the problem could be the formula you’ve been given. Not all audiences are alike, and sometimes we forget that when it comes to sales and creating ads! Not to worry though, I’ll help you figure out what will work for your audience, and it starts right here with this episode.
- Why your audience may not respond to your ads the exact same way as someone else's
- The importance of knowing how YOUR customer feels about engaging with your funnels and processes
- Why you shouldn't be afraid to test things out once you’ve learned the foundational framework of running a successful ad campaign.
Get the Free Training!
www.lizmelville.com/training
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Cost per lead is a metric that stresses a lot of people out when they're running Facebook ads. Much like obsessing over the numbers on a scale, discouraging people from losing weight, obsessing over your cost per lead might discourage you from going in on an ad strategy that will have huge results.
I’m taking a moment this week to dive into why cost per lead isn't the only metric you should be focusing on, and how to devise a strategy based on actual data, rather than just feeling out whether or not the cost is “too high”.
The more knowledge and data you have, the more informed decisions you can make, so click play and let’s get you the information you need to rock your next series of ads!
- Why overcoming the fear of spending money on Facebook ads is crucial to making decisions and running a successful campaign.
- Much in the same way you can focus on the wrong numbers in weight loss, it’s also true with Facebook ads!
- What numbers should you be measuring your cost per lead against?
Register for my brand new, Facebook ads training: https://lizmelville.com/training
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
I’ve been diligently working hard on some of my clients launches, and noticed two sneaky little changes that Facebook has made that I almost missed!
I spend a great deal of my time in Facebook’s Ads Manager, and so If I nearly missed them, then you might miss them too!
The first is a small change within the lookalike audience section of the Ads Manager. Nothing major, but still great to know about since it will most certainly impact the performance of your ads and how you would normally go about choosing audiences.
The other is a change I noticed in the Connection Targeting area of Ads Manager, and where Facebook is shifting what they want to prioritize and what they consider to be important.
While neither change will derail your campaigns completely if you miss them, you’ll be much better served by paying attention to them, so click play, tune in and figure out how to best serve your ads for the rest of 2020!
- What is a lookalike audience and what's changed recently in how you set them up
- What's changing with how you target your Facebook page likes.....and what it means for the future!
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
This week on Ads That Convert, I’m talking all about the dreaded topic of Facebook ad rejection! You don't need me to tell you what a pain it can be to get ads approved right now, and in 2020, it’s could become even more difficult.
It's all part of Facebook's plans to tighten up on ad approval in order to ensure quality ads are being served to the proper audiences. And while that sounds well and good for the average user, it’s makes life a little more challenging for entrepreneurs and business owners who are interested in running ads.
Full disclosure - I’m not immune to having ads disapproved either! So this week, I’m going into detail about the most common reasons your ads will be rejected in 2020, and what to do about it when it does happen!
- How should you be setting up your ads in the first place so that they do get approved and you avoid any problems?
- 5 of the most common reason why ads will be rejected.
- What to do when you’ve put in all of the work, you feel like you've complied with ad policy, and you still get disapproved?
- You'll catch more flies with honey than vinegar when it comes to dealing with Facebook about your rejected ad!
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Are you planning a launch soon? If so, you might be wondering whether it's worth your while building your list in the run up to the launch itself. Should you promote a freebie and find more subscribers? Or should you just use your main launch to do that, and save your ad dollars towards getting leads?
In this week’s episode of Ads That Convert, I’ll be taking all of these questions into consideration and giving you a look at who may want to be list building, and how to get the right people onto your list so that your launch goes as well as it possibly can!
- When is it a good idea to listbuild between launches?
- What’s going to be most effective for you to build a warm audience?
- How to build your list with the right people for your launch
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
I’m getting out my crystal ball this week to try to predict what Facebook ads will be doing in 2020! This felt like a great time of year to reflect on the things we’ve seen ads do in 2019, and try to spot a few key trends and takeaways to help you make the most of your launches next year!
In this Episode of Ads That Convert, I’m sharing 5 tips that will help your ads perform better, reach more people, and create a much bigger impact, so that you can kick off the New Year with successful ad campaigns that make last year look small!
- Why Facebook ads don’t have to be scary! (They really don’t).
- Will video continue to dominate the news feed in 2020?
- Are groups going to be as important next year as they have been this year?
- The importance of reviewing ad policies and keeping up to date on changes!
- Why your ads are being disapproved now more than ever before?
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
You’ve got your offer ready, your sales pages are complete, and you’re finally getting ready to launch your program.....but how much money should you set aside to spend on ads?
This week I’ll be going over exactly how much you need to spend in order to get the best outcome possible from your launch! I’m going into detail on how to figure out the number of leads you need, how much they’ll cost, along with which ads you should be running throughout your pre-launch! If you plan to launch an online program soon, don't miss this episode!
- Are you approaching launches with an appropriate budget in mind, or setting false expectations?
- What to spend to generate the exact number of leads you need to get the sales you want
- How to figure out the number of leads you need?
- How many dollars per day should you be putting into your ad spend to get the most from your investment?
Ad Spend Calculator
https://lizmelville.lpages.co/ad-spend-calculator/ or https://lizmelville.com/062
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
I don’t know about you, but I LOVE Christmas. Which is the exact reason I'm running an encore episode to a VERY relevant topic for this time of year!
In this episode of Ads That Convert, I go full on answering a very common question....What do I do with my FB ads over Christmas?
Should you turn them off on Christmas Day/Boxing Day/New Year’s Day, and then back on again? Will they be more expensive? Will anyone want to buy?
If these are questions you've found yourself asking in relation to the holidays, and whether or not your ads will be effective during the hustle and bustle of holiday shopping and festivities, then you're going to want to click play and hear all about it!
In this episode: * Is it really a good idea to run ads over the festive period? * The do's and don'ts of pausing/stopping/scaling ads over Christmas and New Year. * Will your ads become more expensive during the holiday season? * A smart hack to keeping your ad results on track and your cost per lead down!
Links mentioned: Join the VIP Waitlist for Ads On Fire!
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
While most people try to skip setting up a launch runway or having an effective pre-launch strategy, the truth is that it has a pretty big impact on setting your launch up for success!
In this short and sweet episode, I'll be covering not only the function and purpose of a pre-launch, but also how to make the most of your ad spend while you're coasting down the runway!
I'll also be sharing the most effective type of ad to use in your runway.....and it might come as a surprise!
What You'll Discover * What is a launch runway.....or pre-launch? * The first step to take when preparing to launch your course. * What is the purpose of a prelaunch, and what is the one piece of content that will help you achieve that purpose? * What ads should you be running during your prelaunch to create buzz for launch day? * How long do you run these ads before they become tired?
Join Launched - 3 month group coaching program:
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
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Imagine feeling scared and worried about running Facebook ads only to find yourself spending five figures on ads, and generating $10,000pm in recurring revenue less than 12 months later!
That's exactly what healthy recipe creator, and founder of Plan To Nourish, Allison Hollinger did. When she first started using facebook ads, she was cautious and worried about what might happen. She was scared to take the risk.
But once she set her first ad spend budget, got her feet wet, tested things and tried again, the results were massive, and she quickly became a believer in using Facebook ads!
In this episode of Ads that convert, Allison and I are discussing her strategies, what she learned from Ads On Fire, how she applied it, and what happened as a result of her dedication, commitment and enjoyment of using ads in her launches! Tune in and be inspired to run your own mega successful launch!
- Why Allison was fearful of Facebook ads to begin with.
- How she learned to trust the process to get started running them herself
- Starting off with a small budget and seeing big results!
- Figuring out the ad strategy that worked best for Allison’s membership business model.
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Do you need separate pixels to run Facebook ads on multiple websites?
Is running an Instagram ad similar to running a Facebook ad?
How can I promote my group using ads?
What do all of these questions have in common? You! You are the topic of today’s episode of the Ads That Convert podcast!! I’m going in depth to answer some questions submitted by the amazing people in my Ads On Fire program, and the Ads That Convert podcast community!
The answers to these questions can be a little tricky, so I’m offering up everything I know to guide you through the process in order to clear up confusion and get you the best possible outcome from these challenges! It may not be straightforward, but everything can be figured out, so let’s get to it!
- Do I need separate pixels if I have 2 different websites for my businesses, and is it possible to have more than one pixel on one website?
- How can I promote my Facebook group using Facebook ads?
- Is running Instagram ads the same process as running a Facebook ad?
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Running Facebook ads with someone else’s strategy is a lot like buying new clothes! It takes some time, searching and even a little bit of tailoring to find the right fit! In fact, not all ad strategies are created equal. Some have a greater chance at success than others, and not all strategies are designed to be “one size fits all”.
Wondering how to make a strategy work for you? Click play and listen to this week’s episode of Ads That Convert and have your ad strategy fitting like a great pair of trousers in no time!
- You’ve copied someone else’s successful strategy completely, every detail, and it’s not working. What’s happening?
- Don’t be afraid to change, modify or tweak a basic ads strategy to fit you perfectly!
- A successful entrepreneur’s approach to ads and how it differs from an unsuccessful entrepreneur’s approach to ads.
Join the Facebook Community https://lizmelville.com/community
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
How do you create Facebook and Instagram story ads that are natural, compelling and don’t feel too sleazy? I’m glad you asked!
I’m breaking down how to get the best results, and your story ads popping, on this week’s episode of Ads That Convert! While it’s not overly complicated (we all know much much I love simplicity), there are definitely some things to consider when creating your ad!
What should your story say? What should be on it? How do I make sure my audience reacts to it? These are just a few of the considerations I’ll be covering in this episode, so stay tuned and get ready to create amazing Facebook and Instagram story ads that your followers and supporters will truly love to see and experience!
- How to convey what you want to say in the image within your story ad
- A word of caution about using some of the automatic features offered by Facebook.
- When are story ads at their best and most powerful?
- One of the most simplistic pays to create an Instagram story ad.
- Tips and tricks to get you the nicest looking ad that delivers the results you’re looking for!
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on Apple Podcasts. I read each one personally and would love to give you a shout out on the show! I love your feedback!
What would you do if you do if you had a launch failed.....because of mistakes with your Facebook ads? Would you turn against them and believe they didn’t work? Would you consider your whole launch a complete failure?
Well today I’m talking to Laura Earnshaw, who did exactly that! But she soon learned how to turn it all around to have great success with her future launches.
Laura has an amazing business centered around helping children learn, grow and thrive as individuals. And when the demand made itself known, she put together a great course to help parents implement her strategies and help their children become more confident and self aware!
The problem occurred when she began to get serious about pushing the course out to a new audience, and a few simple mistakes (which we all can and do make) derailed her entire launch!
She calls this her Launch of Doom! So in this episode, I’m asking her all kinds of questions, not only about what went wrong, but what she started to do right that resulted in her 8x her ad spend in revenue!
- Why Laura stepped away from corporate to create My Happy Mind.
- The Launch Of Doom (and why failure wasn’t actually Facebook’s fault!)
- How she decided to keep running ads, and got back into the mindset for success.
- The steps Laura took to ensure massive success on her next launch!
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
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Oh no! One of my Ads On Fire members ran into some trouble with her Facebook Business Manager account recently. And when we tried to unravel it all, it quickly got more and more complicated and confusing!
And I know she's not alone! So in this week’s episode of Ads That Convert, I’ve put together a step-by-step, beginner’s guide to getting started with Business Manager.....and how it differs from a personal ad account.
This could, quite possibly be the most helpful guide on Business Manager accounts ever to be recorded in podcast format! So tune in, and learn how to set up your ads account effectively, so that you can start seeing significant results!
In This Episode: * The two types of ad account, and why you need to have Business Manager! * Is Facebook Business Manager really as complex as the horror stories suggest? * How to check what type of account you've been using....and simple steps to switch over to Business Manager
Links & Resources: Create a Business Manager Account: https://business.facebook.com
Ads That convert - Episode 5: https://lizmelville.com/005
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Far too often I see people making their Facebook ads way more complicated than they need to be!
While creating a complex ad campaign with all sorts of moving parts, can make us feel accomplished....it’s not always the best way to go about it! In fact, when it comes to Facebook ads, less is often more!
On today’s episode of Ads That Convert, I’m sharing a simpler way to test your ads that will get you way better results than setting up a ton of tests. It will have you collecting only the most valuable data with as little effort as possible!
If that sounds good, click play and learn another one of my little ad secrets!
- What Marie Kondo and Facebook ads have in common!
- The one thing we all want from every single ad we run
- How to get the right data, instead of too much data from your ads!
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
How can you tell if an audience is warm or cold? How do you decide which targeting options to use in your ads? I’m here to help you with all of your temperature taking needs on this week’s episode of Ads That Convert!
I’m sharing what exactly makes an audience cold, warm or hot, and when you should consider using them to reach your sales and engagement goals!
I’m also sharing some of my own insights into effective targeting, including my personal favourite audience to use! Tune in and solve all of your targeting problems!
- How to define what is a warm, hot or cold audience
- How do you decide which to use when creating your ads?
- What’s the deal with lookalike audiences?
- The difference between Facebook Page likes and page engagements.
- The three phases of targeting, and when to use the appropriate targeting options.
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
I’m in the mood for a celebration! Ads That Convert Podcast is one year old this week! I’m in such a good mood, and have been so overjoyed to be in your earbuds every week for the last year, that I’m giving something away! You’ll have to click play to find out what it is, but that’s not the only great thing about this week’s episode!
There’s been a lot happening in the world of Facebook ads, and today I will be covering the updates and changes that you will be seeing in the near future. What will you be seeing on the dashboard and what does it mean? How are metrics changing, and what do the new ads status updates mean? Why are your videos and photos getting masked or chopped off? These are just some of the things I’ll be addressing, but one of them is absolutely crucial to understand, so you’ll want to tune in and check out what’s been going on, and how you can best navigate the new updates!
- What changes are happening to the ads dashboard?
- What is Learning Status and how does it impact your ads?
- What’s new with the Ads Reporting section?
- How does the Ads Preview Experience change the game for setting up your ads?
- Are the updates a good thing, or a bad thing?
- What’s happening with Aspect Ratios on videos and photos, and why should you care?
Join the Facebook Community
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To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
We all want to make more sales in our business, right? But what do you do when you're running ads.....but not seeing any sales as a result? Does it mean your ads aren't working?
Not necessarily. And in this episode of Ads That Convert, I'm sharing the reasons why Facebook ads don't make sales. Tune in and learn all about the true role of ads, and what you need to be focusing on to measure the sales they make.
- The importance of tracking sales performance from ads, and how to do it well.
- Does a lack of sales attribution to your ads mean that the ads aren’t working?
- Before you blame your Facebook ads, take a look at your metrics!
Get on the waitlist!
www.lizmelville.com/coursewaitlist
Join the Facebook Community
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To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
- Message me on Facebook or Instagram
- Facebook Group
To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Does your page have a low number of likes? How does that make you feel? A bit embarrassed? Does it make you doubt yourself?
While it’s a wonderful feeling to see a lot of likes on your page, a Page Like Ad may not be the best way to draw new fans to your page! In this week’s episode of Ads That Convert, I’m exploring the Facebook algorithm and how you can help the right people see your page, like it.....and devour your posts over and over again!
- What happens when people don’t have many likes, and how does a Page Likes Ad measure up!
- How the Facebook algorithm works, and what to do about it.
- Does the amount of likes on your page actually matter?
- How to make the most of your content to generate more page likes!
Links Mentioned www.lizmelville.com/coursewaitlist
Join the Facebook Community https://lizmelville.com/community
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To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Recently I learned of a huge pitfall when it comes to running video ads to build a warm audience! I was surprised to find out what was happening, and even more intrigued when I learned the reason why!
You may be feeling the effects of this pitfall already, but are completely unaware of what it is, or how to fix it! But if you're asking “But Liz! How will I know?”....don’t fret!
In this episode of Ads That Convert, I’ll be spilling all of the details on what the issue is, and how to correct it!
What You'll Discover:
- Why I love to focus on using ads to create warm audiences, instead of serving ads designed for cold audiences.
- What is a great ad to run in order to reach your target audience?
- The big pitfalls of video ad placements and custom audiences.
- How will you know this is happening to you?
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
If you've ever found a mismatch between the number of leads on Ads Manager, and the numbers on your email list.....you'll know how frustrating that can be! Which numbers do you believe? Why don't they match?!
Never fear! In this episode of Ads That Convert, I’m here to walk you through a 7 step troubleshooting process that will set your mind at ease. Once you’ve listened in, and completed each step in the process, you’ll have everything working as it should! No more inaccurate metrics, no more blaming Facebook!
- Starting with the basics: what are the first things to check?
- What’s happening when you have more conversions in ads manager than in your email list?
- Setting things up to count your leads and conversions properly.
- 2 things you’ll want to check out on your landing page to ensure it’s working properly!
“It’s usually user error and something is not set up correctly”
“There are 2 ways for you to count a conversion or a lead having happened in Facebook”
“Even when all that’s working and you think it’s all set up properly, we’ve got more to check”
“You want to make sure that when people do click on your ad, that they’re going to the right place”
“Make sure that you’ve got an opt in button on your page”
Join the Facebook Community
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To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
This week, I can't wait to share the secrets of a simple ad that is super effective at getting you more sales......but is totally underused!
In fact, I've seen clients make back 174 times their ad spend in running this ad! And it’s not complicated to run, and could increase your sales by anywhere from 5% to 20%, or in some cases, even more!
If this sounds like something you’d want to start doing, click play and learn all about Sales Retargeting Ads!
In This Episode
- Would you like to increase your launch sales by 10% or more?
- The magic of sales retargeting ads, and the logic behind why they work so well.
- Who should you be targeting? Who is your hottest audience?
- What do you need to say in the ad to make it more effective?
- What if you could spend $70 and make $12,000 back? Would you run the ad?
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
I’m in the thick of a client’s biggest launch ever! Which is really exciting for me, and gives me an awesome opportunity to bring you along for a look at what it’s really like to run ads for a major launch!
I’ll admit, running huge launches was a bit daunting and intimidating at first. But now I've developed frameworks, strategies and approaches that make it all a little more straightforward!
It’s a bit more complicated than just putting your ads out into the world and seeing what happens! But, if you listen to this episode, and spend a little time in the right places, you’ll be well on your way to being able to do your own ads, no matter how big the launch, or the business behind it!
- The first time I ever tackled a big launch.
- The success of your launch can be found in the preparation!
- Is the Pixel ready to go and firing as it should?
- Why “just getting them out there and seeing what happens” is not the best approach where ads are concerned.
- Choosing proper benchmarks for ad performance and staying on track!
- How to avoid costly mistakes.
“I do want to share behind the scenes of what I do on a daily basis in managing a really big launch”
“How can I possibly ever run more than one launch at a time?”
“The success is most definitely in the preparation”
“When you’re in a launch situation, you only have a limited time to create an impact”
“Use past data where you’ve got it”
Join the Facebook Community
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To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Where does your ad actually show up on Facebook? I think that’s a great question that deserves a closer look!
Often times when a platform gives us the choice between automatically doing something for us, or letting us do it ourselves, beginners choose automatic, and experts do things the hard way.
But as Facebook Ads Manager continues to get more elaborate, and the algorithm continues to evolve, that simply isn’t the case anymore.
In a lot of cases, automatic would actually be the best possible option, but there are still some very specific instances where you’ll want to have control over ad placement! If this hasn’t scared you yet (or even if it has scared you a little), click play and get all of the details on which one to go with!
- The alarming truth about the number of placement options available to you.
- How automatic placement actually works.
- Special considerations about different platform functions.
- How the options are laid out, and what they control when you decide to edit your ad placement.
- Key considerations when choosing to automate your ads or choosing placements manually.
“If you’re using a video ad and it’s more than a minute long, you won’t be able to show it on Instagram”
“What devices do you want your ads to be shown on?”
“A simple way to get your ads set up is to choose automatic placement”
“Serving your ad in as many places as possible is actually the best way to optimize it to get the best results”
“As always, the key is in the testing”
Join the Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Want an easier life running your Facebook ads? Who doesn’t, right? While I can’t make your entire life easier, I can share two features that will make your Facebook ads experience a lot more simple!
The features are Campaign Budget Optimization and Dynamic Creative! While each does something completely different, both are absolute game changers when it comes to reducing the tediousness of the roles they fulfill. Ads That Convert is going full steam ahead on these 2 time savers today, and I couldn’t be more excited about it!
- What is Campaign Budget Optimization and how EXACTLY does it work?
- Top tips for getting the best possible results from CBO
- How Dynamic Creative can put your ad testing on steroids!
“What the heck is campaign budget optimization?”
“Their goal is to get you the best results possible”
“Let Facebook do its job”
“It’s important to know your benchmark metrics”
Join the Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
How can you tell if your audience is getting tired of seeing your ad? It’s a question I hear a lot from people running ads - particularly to evergreen funnels.
While it’s all well and good to keep things running, sometimes it can help to freshen an ad up so that your audience are excited to see them again!
In this week’s episode of Ads That Convert, I’ll be going over the metrics you’ll want to be keeping an eye on to determine whether or not your ad is being seen too often, and a few important indicators to look for if you want to know how it’s performing.
Finally, I’ll share 2 ways that you can get your ad performing well again, without starting from scratch!
What You'll Discover:
- Key indicators that your ads are getting tired.
- The best metrics to watch when determining whether or not your ad is still working.
- 2 ways to freshen up your ad so that it starts performing well again!
Soundbites from this Episode:
“Facebook ads can be simple, even if they can’t be easy”
“A lot of you worry about whether or not your audience are getting sick and tired of seeing the ad”
“How do you know if your ad is getting tired?”
“Keep your eye on that key metric because it’s a great barometer of how interested people continue to be in your ad”
Join the Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Zach Spuckler is the go to expert when it comes to challenges! And he's on a quest to help entrepreneurs use challenges to get their work in front of paying customers!
After going through a stressful and tiring launch, Zach found himself asking if there was a better way to engage people who want to buy from him. He began running 5-day challenges, and matched his revenue from the last launch with a lot less stress!
Zach’s also a great person for me to geek out with about ads, so when we got into the highs and lows of launching, and the ad-motional rollercoaster that comes with it, the conversation was very relatable!
If you’ve been thinking about running a challenge for your next launch, click play and listen to a challenge specific episode of Ads That Convert!
What You'll Discover:
- How Zach went from Periscope to running successful challenges and Facebook ads for clientele.
- How does a challenge stack up to a webinar or video series type launch?
- The difference between getting a result, and shifting a mindset during a launch.
- What a challenge really is, and what to put into it to generate sales.
- A real look into the highs and lows of launching with challenges and ads.
Soundbites From This Episode:
“Having a 40, 50, even 60 percent profit margin is crazy amazing in the world of business”
“There has to be a simpler process”
“When I get an idea I just run with it and do it”
“We don’t all start out super confident”
“Your challenge should create a really specific outcome that actually creates the desire for your paid for product”
“I know people who are getting 8 to 10x return on their ad spend by warming up their audience”
Join the Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Hello and welcome back to Ads That Convert! I’m happy you’re tuning in, because this week we’re talking about how to hire a great ads manager! With so many people out there claiming to be experts, it can be difficult to narrow down the list of prospective ads managers and find the best person for you.
In this episode, I’m sharing my strategy for finding the perfect ads manager for your next campaign. You want the best results with as little headache as possible, and the right person will be able to deliver that experience to you.
But before you sign on the dotted line and hire the next expert you meet, click play and take some notes. I’m sharing the best questions to ask, the types of questions you should expect to be asked, and what you’ll want to be crystal clear on before parting with your money and setting up ads for that new and exciting launch!
- What hiring the wrong ads manager can mean for your business.
- Agency or solopreneur - what will best suit your needs?
- The questions you should have ready before you interview any ads manager.
- Don’t be surprised if your potential ads manager has questions for you in return!
- How to be confident you can trust the person you're hiring
Soundbites from this Episode
“That’s a pretty scary position to be in when you’re putting all that trust and faith in someone and they just don’t deliver”
“All ads managers are not the same”
“What do I actually need them to deliver for me?”
“Don’t be shy in asking for examples of the types of ads that they’ve run”
“An ads manager is going to have their own type of ideal client as well”
Join the Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
This week I'm joined on Ads That Convert by Tiffany Lee Bymaster (aka Coach Glitter), to discuss her most successful launch ever.....which she ran completely LIVE!
Tiffany is amazing when it comes to making people comfortable with live video, and using it to amplify their brand. But she’s even more amazing at using Facebook Live during a launch.
This time, after being told by her mentor that she was getting too comfortable with the launch style she’d perfected, Tiffany decided to put it all out there using Facebook Live. The results were clear: her live launch outperformed everything she’s done to date!
Today we’ll be going deep behind the scenes for one of the most informative breakdown episodes out there on what makes a live launch so great, and how ads play a huge part in making it happen!
- Why it's crucial to have an engaged audience versus just having a large following.
- The results of Tiffany’s very first live launch.
- Why changing the offer and the launch, changed the entire experience....for better!
- How ads fit into the live launch process
“If we’re still chasing likes, comments and numbers of followers, we’re not seeing the value of serving the right people”
“When your audience knows what to expect, it’s a dangerous place to be”
“How are you going to deliver a different experience to your audience?”
“Live video is the easiest way and the fastest way to create an engaged audience”
“You have to make it your own. You have to stand out. Otherwise you’re just copying what everybody else is doing”
“If you’re trying to please everybody, you’re pleasing nobody”
Join the Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Welcome to the Ad Copy edition of Ads That Convert! I’m really excited to be joined by none other than Kate Dramis, copywriting specialist and coach! Kate both creates and teaches people how to write copy that converts, and today we’ll be talking about how to write ad copy that sells without sounding conceited, even with today’s policies restricting the language we’re allowed to use! Kate also divulges her approach to writing copy, and why people struggle when writing about their own goods and services! Get ready to learn some important tips about one of the most crucial skills in business!
- Kate’s approach to writing ad copy
- The core promise of your launch
- What are you communicating? Do you need a story to do it?
- How do you tell a story in your ad without making it all about you?
- Communicating around ad policies
- What do you do when you get writer’s block?
- Top tips for writing ad copy that successfully converts!
“What’s the message we’re trying to get across here? What’s the strategy?”
“When it’s your own stuff, it can be really difficult to separate yourself from it”
“I’ve seen some really great ads that are 2 sentences”
“Getting clear on your message comes before you ever write a single word”
“What they hear in their head is not what’s coming out on paper”
“Everyone should know copywriting”
“What’s another way to say what you’re trying to say?”
More Copy That Converts!
www.copythatconverts.co
Join the Facebook Community https://lizmelville.com/community
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Ever wondered about using messenger bots to support your product launch? Have you been curious about it, but are afraid to annoy people by sending promotional messages to their inbox?
This episode of Ads That Convert has been designed with you in mind! I’m excited to welcome Danny Young onto the show, to talk about how to effectively use messenger bots to drive increased traffic to your launch....and boost your sales and revenue!
Danny is great at what he does, and while he has a firm grasp on Facebook ads and email marketing, his true genius lies in how to tie it all in with messenger bots to create huge results for you without scaring away your potential customers!
What You'll Discover: * The what, how and who of messenger bots. * Why you want to be transparent about using a bot in your process. * Do people like getting marketing information through messenger? * Danny breaks down how he used a messenger bot within a super successful campaign * Where should you start with bots?
Soundbites From This Episode: “There’s so many different use cases for bots”
“When people first interact with your bot, tell them they are interacting with a bot”
“Because you’ve got these higher levels of engagement, that turns into higher levels of revenue”
“People will be open to receiving information in messenger if it's of value to them”
“What do we want to achieve?”
More Danny www.facebook.com/dannyyoung75
https://links.dannyyoungonline.com/botlaunch
Join the Facebook Community https://lizmelville.com/community
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
I’m so excited to be answering your questions on today’s episode of Ads That Convert!
I asked what was on your mind, and you delivered, so today we’ll be answering questions like “What are the key stats to focus on for each type of ad?” and “What’s the best converting ad for building a list before the launch runway begins?”
It takes time to find the winning formula for your Facebook ads, but without knowing which stats are important, will you even know if you find it? Don’t worry, after this episode, you will! I’ve got you covered!
In This Episode!
- Engagement and video view ads and what stats are relevant to them.
- Ads that drive traffic, and what are the 3 key stats for them?
- Conversion ads and how to track their performance effectively
- Reverse engineering ads for a launch, and the best time of the week to start.
- Which is the best ad for building a mailing list?
“I really want to help you simplify your ad campaigns”
“All too often we can focus on the wrong numbers, think our ads are working well, and it’s just not the case”
“You might be prepared to pay more for clicks if that link is leading through for you to sell a high ticket offer.”
“What is a good cost per lead?”
“Facebook needs time to optimize your ads”
“Give yourself as much time as possible to do that prelaunch activity”
Episode 3 - Why Your Facebook Ad Isn’t Working
https://podcasts.apple.com/gb/podcast/003-why-your-facebook-ad-just-isnt-working/id1436616621?i=1000420139110
Episode 6 - Which Campaign Objective Should I Choose?
https://podcasts.apple.com/gb/podcast/006-which-campaign-objective-should-i-choose/id1436616621?i=1000421568290
Episode 14 - How Much Should I Spend On My Ads?
https://podcasts.apple.com/gb/podcast/014-how-much-should-i-spend-on-my-fb-ads/id1436616621?i=1000425259577
Facebook Live: How to Create a Messenger Bot to Skyrocket your Engagement Today
https://www.facebook.com/lizmelvillesm/videos/1583965624972611/
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Emily Hodge joins me this week to discuss the shame she felt around running Facebook Ads prior to her last launch, and how she found great success when she finally started!
I’m really excited to be talking about this, because most often, the problems I hear people having with Facebook ads, are around the money side of things: “Am I going to lose money running ads?” or “Will my return on investment be worth it?”.
This conversation goes more into answering questions such as “Will I annoy people?” and “Am I really that good if I need to use ads to promote myself?”.
When Emily brought this topic up to me, I realized she was onto something that other people might be struggling with, so we got together and created this episode of Ads That Convert, just for you.
What You'll Discover:
- The antidote to hustle, and Emily’s past ad experience.
- The challenge, the launch and the mental struggle surrounding ads.
- How she came to realise there's nothing shameful about promoting yourself.
- The amazing results Emily had after making this mindset switch
Soundbites from this Episode:
“Why does life have to be about hustle and running around like a headless chicken”
“There was a long old mental state of change to go through before I got to where I was with the launch”
“The way I was feeling about ads was almost that it was a badge of honour not to use them.”
“It’s okay to promote yourself. People need to promote themselves”
“I think word of mouth is hugely important”
“I absolutely understand what I’m looking for now”
Emily’s Instagram!
@gentle_life_mindful_business
To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
- Message me on Facebook or Instagram
- Facebook Group
To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
There are a lot of audience options in the Facebook Ads world, but which are most important to focus on and why? What is going to result in the biggest payoff for you? Where should you be sending the traffic you generate?
Choosing an audience to target can be pretty overwhelming, and it’s a rabbit hole that I want to help you avoid falling into.
On today’s episode of Ads That Convert, I’ll be breaking down the 5 most important audiences for you to be building, and giving you an overview of how to get started straight away!
These audiences will give you the kind of traffic that will help you engage and sell to your warm audiences, instead of undertaking the daunting task of selling to a cold one!
Listen in and try some things out this week with your ad audiences, then let me know how it goes!
What You'll Discover: * The nuts and bolts of creating custom audiences, and which ones matter most. * The 5 most important audiences to focus on building for your business. * The fastest and easiest audience for you to build, and how.
Soundbites from this Episode: “If you’re only targeting cold audiences, you’re making your job much harder on yourself”
“You’re essentially putting together a little pocket of people who have already come into contact with you”
“How can I get people to my website, and what are they going to see when they get there?”
“Not everyone who receives that email is going to actually open it and read what you said”
Links and Resources: Episode 2
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
You know you need ads to have a successful launch, and to reach more people.... but you’re worried about how to do it. A lot of people get overwhelmed when it comes to starting to implement FB ads, and they often begin learning about them too close to launch time to get a real feel for them. Don’t worry! I’m here to help!
In this episode, I’ll be explaining how to learn the ins and outs of getting started, and how to practice with as little as $7. A little less scary? I thought so! If you’ve got a big launch on the horizon, and want to make sure you’re getting it right the first time, tune in and lift some of that stress and worry about ads!
What You'll Discover: * Common causes of fear of Facebook ads....and how to overcome them * The starting point of where people go wrong * How to learn about your audience and test posts before parting with your money * What audience size should you be choosing? * When should you begin learning about ads?
Soundbites from this episode: “Stop thinking of Facebook ads as advertising”
“What would you tell them so that they would like you? So that they would be interested in you as a person?”
“It will typically cost you less out of your budget to get an engagement than it will to actually get a sign-up”
“Are people resonating with your message?”
“How can we have a constant flow of people coming into our business so that we can generate new leads?”
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
While I have been in sunny California during a retreat, something I’ve noticed that has come up a lot is fears and worries about targeting ads. We also need to understand Facebook Ad targeting and why it works or doesn’t work. During this episode, I’ll be talking about the five mistakes typically made and how we can come back from them or avoid them altogether. In my opinion, Facebook is the most powerfully targeted advertising platform in the world. We use the information that people share in the Facebook profiles, actions they take, pages they like and ads they click on for targeting.
Five Common Mistakes
- Not knowing who you want to target
-
- Who is your ideal client/audience?
-
Do audience research
- Age?
- Location?
- Gender?
- Parents?
- Income level?
- Psychographics?
- Nail down your client avatar
- Use Facebook Audience Insight Tool
- With a massive audience, it is likely that you’re not going to find people your ad will benefit
- Targeting everyone doesn’t work
- Using too broad of an audience
-
The person wearing a red cardigan living in Newport Beach, CA
- Facebook won’t know who it can serve this ad to
- The audience will be too small
- Under 1000 people is too small, Facebook will not serve your ad
-
Too narrow of an audience/too niched down
-
Example: targeting your ad toward people who are 30-55, who are women, who live in a 25-mile radius of Denver, CO and are interested in skiing
-
Adding brands to bump up numbers
- You won't be able to narrow down which interests, page names, or brands what is driving your traffic
- Adding too many Facebook page names
- Using too many interests in an ad
- You won't be able to narrow down which interests, page names, or brands what is driving your traffic
-
Relying only on interest targeting
- Group your warm audiences together
- Failure to use warm or look-a-like audience
- Overreliance on user interest targeting
- Group your warm audiences together
“Facebook is unique in targeting ads.”
“You’ve got to know where your target audience are.”
“The deeper you can go in your psychographics details, the more information you’ll have on your audience and how to target effectively.”
“We want our ad to meet as many people as possible.”
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Today I want to talk about how many variations and versions we should we test and set up during an ad campaign.
It's easy to get super creative, and have a whole range of versions of ad copy, images and videos we want to test. But, it's also important to do that in a way that gives you clear data on what is most effective in reaching your audience.
In this episode you'll discover:
- How the Facebook Algorithm works in pushing out your ads
- The best way to set up and split test your ads, so you don't get lost in the data!
- How many ad variations to test at one time....and how many are too many.
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
You’ve probably heard there are two things that are certain in life: death and taxes. I think there are three: death, taxes, and Facebook changes! And coming your way next......are changes to the Facebook Ads Relevance Score.
What is it? What changes are coming? What does it mean for you and your ads? Tune into this episode of Ads that Convert and find out!
In this episode you'll hear:
- What IS the relevance score, and why is it changing?
- The 3 new metrics that matter, and what they actually mean.
- How to use the new data to better interpret your ads performance and quality
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Just had an amazing visit to Social Media Marketing World in San Diego, California. And a consistent theme during different keynote speeches was that we need to make marketing more HUMAN. Simply blasting our message and product, doesn’t work. So in today’s episode, I'm discussing how you can use Facebook ads to create an audience that LOVES you!
You’ll hear: * How to choose the best content to use in a Facebook ad * Why organic reach on Facebook is NOT dead! * The importance of consistency in creating great content on your page
To share your thoughts on the Podcast: * Leave a note in the comment section below. * DM Liz on Messenger or Instagram * Share this show on Facebook, Instagram or Twitter
To help out the show: * Leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show * Subscribe on iTunes.
Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
Long Copy? Short Copy? Medium Copy? What works best? Truth is....it doesn't matter! The length of the copy is not where your mind should be.
It's so much more important to focus on the message itself. What are you saying? Who are you speaking to? Connection is everything. And if we can give real thought to how we connect, tell our story, and put our message across in a way that gets full attention......that's more important than how many words you use!
In this episode you'll hear:
- How to pack a powerful punch in your message
- What Facebook is looking for in their approved ads
- How to build trust
- How to get the message clear by creating copy yourself
- Why you shouldn’t focus on your word count
- The importance of Quality over quantity
To share your thoughts on the Podcast: * Leave a note in the comment section below. * DM Liz on Messenger or Instagram * Share this show on Facebook, Instagram or Twitter
To help out the show: * Leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show * Subscribe on iTunes.
Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
Conversions? Leads? How do I track them? If you are driving someone to a landing page, a sale, or an email sign up you are using a conversion ad. If you don't tell Facebook Ads what it is supposed to be looking for you may end up looking at a blank dashboard. In this episode, Liz gives you the low down on conversion rates, the Facebook ads dashboard, and tracking the physical movements of people looking at your ad.
What You’ll Hear:
- How to accurately track your conversion rate and why it matters
- All about the Facebook Ad Pixel and how to use it
- Why you should map out all the pages for your sales funnel before you create your ad
- How to identify and pixel the page that confirms a conversion has happened.
Links mentioned: Episode 002 - Using the FB Ad Pixel
FREE Checklist to set up and use the FB Ad Pixel
To share your thoughts on the Podcast: * Leave a note in the comment section below. * Or DM me on Messenger or Instagram * Share this show on Facebook, Instagram or Twitter
To help out the show: * Leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show * Subscribe on iTunes.
Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
In this episode, Liz chats with the founder of Sleep Well Wake Happy and creator of the Feel Like Yourself Again baby sleep solution, Tamiko Kelly. Tamiko is a certified sleep consultant, a holistic health practitioner, as well as an international speaker. Before diving into today’s topic Tamiko tells her background story and what steps led her to the creation and opening of her business. Tamiko says she began using Facebook Ads in 2013 to reach more people and ampliphy her message beyond the great organic growth and testimonial she had already attained.
During this interview Liz and Tamiko discuss the first Facebook ads Tamiko created, the reaction, and the impact on her business. They also discuss targeting smaller audiences, what Tamiko calls micro-niching in order to find the correct clients, the right people. Tamiko encourages people to use the audience insights portion of Facebook statistics.
“Facebook ads are just like anything else in your business. If you don’t know it . . . we’re not throwing spaghetti at the wall and seeing what sticks. That’s not the right way to run a business.”
“You’re just making excuses. It’s not true.” (in regards to the myth Facebook ads only working for certain businesses)
“Getting low cost leads because your messaging is so on point, you’ve done the research, and you’ve truly worked at it.”
Liz's Facebook Page
Liz on Instagram
Ads That Convert on Apple Podcasts
Tamika's Facebook Profile
Tamiko's LinkedIn Profile
What do Facebook ads have to do with unicorn dust and glitter?
Well, there's a well known saying that goes something like this: "You can't polish a turd.....but you can roll it in glitter"
Meaning that some things are just so bad that you can't make them better. But you can try to hide them behind something else.
Like Facebook ads.
So in this episode, I'm exposing the honest truth about why it's time we stop treating Facebook ads like glitter.....and hope they'll work like unicorn dust on our business.
For full show notes and links, go to https://lizmelville.com/025
This week's episode is all about Instagram - and the power of IG Story ads in helping you get noticed and create connection with your personal brand.
These short, snappy ads are amazing in allowing you to let your personality shine, and take a very unique approach to connecting with your audience.
Today you'll discover the 5 simple steps to creating an Instagram Story Ad that gets you noticed. AND there's a checklist for you to download, to follow along while you dive into Ads Manager.
For full show notes and links, go to https://lizmelville.com/024
Or grab a copy of my IG Story Ad Checklist at https://lizmelville.com/024download
My guest this week is Sigrun, who I first met online in September 2018, and then had the pleasure of meeting at two live events at the end of the year too.
I was immediately struck by her passion and drive, and also the success she has created in her business in a relatively short time.
In 2017, Sigrun 3X her revenue. And prior to that, generated $100K in 12 months too. Now she is on a mission to accelerate gender equality through female entrepreneurship - coaching and mentoring other women to have success on their own terms too.
Listen in as she shares her story, her purpose, and why she feels she couldn't have built her business without Facebook ads!
For full show notes and links, go to http://lizmelville.com/023
Facebook has just (quietly!) announced a BIG change to the structure of ad campaigns, which affects how you set and spend your budget for your ads.
Beginning in September, instead of being an optional feature, Campaign Budget Optimization will become a fixed default that can’t be turned off.
It's a significant change to how you allocate and control your ad budget. So this week, we're diving into what it all means, and what you need to do to be prepared for the change in September.
This week you'll discover: * What is Campaign Budget Optimisation and how do you use it? * How will the changes affect you and how you set up and manage your ad campaigns in future? * What you need to do right now to prepare for the September switch over.
For full shownotes and details, go to http://lizmelville.com/022
This week's episode is sparked by a rather unusual listener question.....
"How do I spend MORE on ads?!?! We’re ramping up a launch but can’t get to the ad spend we need. We are TRYING to spend money and don't know how to get the ad spend to go higher!!!"
Great problem to have! But just what do you do when your ads are going gangbusters, you know you can smash it on the number of leads you generate if you can just spend more money.......but you don’t know how!
This week you'll discover: * How to identify an ad that's ready to go BIG! * How to safely spend more on an ad that's running, without blowing your results * A ninja hack for lasering in on your best audiences, for even better results as you scale.
For full shownotes and details, go to http://lizmelville.com/021
In this episode, I’m joined by one of my very favourite people in the online space. My mentor, coach and client, James Wedmore.
In 2018 James had not one, but TWO record breaking launches of his signature program, Business By Design – both of which hit the 7 figure mark.
And today, we're going behind the scenes of those launches to talk about the strategies, the ads, AND the mindset required for a massively successful launch.
This week you'll discover: * The mindset shifts that lead James to his biggest business success yet * How to approach a launch to make success inevitable * The secret weapon that every business owner has...but doesn't always use. * How to overcome fear of Facebook ad spend, and why every business owner needs paid traffic. * And much, much more!
For full shownotes and details, go to http://lizmelville.com/020
More and more, I’m noticing that the most compelling Facebook ads, that people will relate to most, are ones that tell a story. The kind of messaging that creates an emotional connection, and allows your audience to see why YOU’RE the best person to guide them on their journey.
But how do you tell that story? In fact, how do you even identify what it is! And that’s where my guest, Kay Fabella comes in.
Kay Fabella is a storyteller, wordsmith and brand strategist, who helps pivoting entrepreneurs uplevel their business by upgrading the stories they tell.
Her passion is helping business owners share their message to connect with more of the people they were meant to serve, to position themselves as the go-to expert in their space.
A Los Angeles native based in Madrid, Spain, she helps solopreneurs to Fortune 500 companies find, tell and share their stories to boost their brands and bottom lines.
This week you'll discover: * The hidden tools within Ads Manager itself, that will help you find an endless supply of new targeting options * How to research the audiences your competitors and influencers are using to target THEIR ads!
For full shownotes and details, go to http://lizmelville.com/019
Ever struggle for ideas on how to target your perfect clients on Facebook?
Where do they hang out? What pages could you target? And how do you find even more audiences that will be worthwhile sending your ads to?
That's exactly what we'll be talking about in this week's episode, where I share my 3 top tips for creating a loooooong list of new targeting options for your Facebook ads!
This week you'll discover:
- The hidden tools within Ads Manager itself, that will help you find an endless supply of new targeting options
- How to research the audiences your competitors and influencers are using to target THEIR ads!
For full shownotes and details, go to http://lizmelville.com/018
In this episode, we take a look forward into 2019, at 5 key trends that are likely to be important in the world of Facebook advertising.
What will you need to be aware of to get the most from your ad spend next year? And what new opportunities might open up in the next few months? Let's take a look at my key predictions for the year ahead!
In this week's episode you'll discover: * The major changes to Facebook in 2018 that will have the biggest impact next year * The new approach to advertising that will transform your thinking and strategy in using Facebook ads.
For full show notes and links, head over to http://lizmelville.com/017
For most of us, there comes a point in our businesses where we want to use Facebook ads to reach more people faster. So ads almost become a necessity for many business owners.
But figuring it all out as you go along, is not the best way to learn, and can often lead to disastrous results! So this week, we're exploring what you need to know BEFORE you start running Facebook ads!
In this week's episode you'll discover:
- Why learning how to run ads "on the job" could be the worst approach to take
- The 3 key steps you must take BEFORE you dive into ads manager for the first time
- The little known, FREE Facebook resource that can teach you how to run your ads well
For full show notes and all the links mentioned in the episode, head over to http://lizmelville.com/016
Ever laboured over setting up your Facebook ads, been ecstatic with joy when they get approved and are finally up and running......and then realise there's a typo in your ad? Or the ads are linked to the wrong landing page? Or your targeting or budget needs changing? Aaargh!
What do you do? Is it OK to just make changes to the ads.......or will it screw up what you've already set up? And if your ad is going gangbusters and you want to put more into your budget.....how do you do that without ruining your results?
That's exactly what we're looking at this week.
In this week's episode you'll discover: * What happens to your ad behind the scenes when you make changes while it runs * Which changes can you safely make.....and which are a bad idea! * How to safely scale the budget on your ads....to get bigger and better results * Simple hack for editing your ads that won't screw your results
For full show notes and links, visit http://lizmelville.com/015
When you're getting ready to run a Facebook ads campaign, there's usually one question that comes up time and time again:
"HOW MUCH SHOULD I SPEND ON MY ADS?"
For the most part, I see people sticking a finger in the air and just ‘hoping’ that if they run them long enough, their ads will bring in the bacon.
They don’t stop to make sure that the $200 budget they want to spend will actually deliver enough leads to turn into sales.
So today I’m going to walk you through my own simple process for figuring out EXACTLY what you need to spend on ads to hit your revenue goals. And it works. Every. Single. Time.
And I know that figures and calculations ain’t sexy! Some of you will already be reaching for the stop button! So I’ve created a super simple calculator for you that will work all this out for you.
You only need to pop in the price of your offer.....and how much revenue you want to make. The calculator will do the rest.
For the full show notes and links, head over to http://lizmelville.com/014
I don’t know about you, but I LOVE Christmas. Mainly because I get to watch the excitement and joy on the face of my 7 year old son when he sees his presents from Santa under the tree. But I absolutely love all the old traditions that go with Christmas too.
We go full on with putting out a wee dram and some cookies for Santa, and a carrot for Rudolf. And this weekend we’ll be choosing a tree, and putting up the Christmas lights on the house. Scary how fast Christmas comes around…..especially when you’re planning out a holiday campaign in your business!
Which leads into a question I’m often asked at this time of year......what do I do with my FB ads over Christmas?
Should you turn them off on Christmas Day/Boxing Day/New Year’s Day, and then back on again? Will they be more expensive? Will anyone want to buy?
All questions that I'm answering in this episode of Ads That Convert.
In this week's episode you'll discover: * Is it really a good idea to run ads over the festive period? * The do's and don'ts of pausing/stopping/scaling ads over Christmas and New Year. * Will your ads become more expensive during the holiday season? * A smart hack to keeping your ad results on track and your cost per lead down!
Links mentioned: Join the VIP Waitlist for Ads On Fire!
To share your thoughts on the podcast: * Leave a note in the comment section below. * Or DM me on Messenger or Instagram * Share this show on Facebook, Instagram or Twitter
To help out the show: * Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show * Subscribe on iTunes.
Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
To boost or not to boost? That really is the question! And one that I'm asked 99% of the time when people want to "pick my brains"! So in this episode, we're looking at what's best to do...and why the right choice is so important too!
In episode 10, we talked about whether or not you might really be ready to use FB ads in your business.
But for those of you who have decided it’s a worthwhile investment to make……the next decision that comes up is often around hiring an ad consultant to do the work for you.
So in this episode, I'll be discussing why you SHOULD NOT be hiring an ad consultant…..at least not yet. So grab your earbuds and find out why now might not be the time to outsource your ads management.
Are you putting conversions over community? Building your list instead of a raving fanbase?
In this episode, we're taking a look at the power of community in building your business, and asking questions around the priority we give this in allocating our ad spend.
"Do I REALLY need to use Facebook ads to launch my online course? Now there's a loaded question! And it's one I want to address head on, with an answer that may surprise you. So listen in, and discover whether you really should - or shouldn't - be using Facebook ads!
In this week's episode you'll discover:
- The two core reasons why you're asking this question, that you MUST address.
- Why hiring an ads manager might not be a smart move
- The key stages of business that determine when you should - and shouldn't - be running Facebook ads.
Links mentioned:
Join my Facebook community HERE
Thanks for being here!
To share your thoughts on the podcast:
- Leave a note in the comment section below.
- Or DM me on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
With the cost of Facebook ads rising, we all want to do whatever we can to lower our ad costs, right?
So today I'm sharing a simple but powerful strategy, that you can put into practice straight away, and which will help lower your ad costs.
In this week's episode you'll discover:
- The importance of social proof in lowering the costs of your ad campaigns.
- How to focus all the likes, comments and shares for your ads on just one post, to create an ad that draws attention
- A simple strategy for using this hack, to take your ads to the next level!
Thanks for being here! To share your thoughts on the podcast:
- Leave a note in the comment section below.
- Or DM me on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
Today we’re talking about one of the most frustrating things that can happen on Facebook. You spend hours putting your message and copy together, choosing the perfect image, and setting up your ad….only to get the notification that your ad has been disapproved.
Interpreting the reasons Facebook give you can be frustrating. So stay tuned and discover why your ad might be rejected, and what you can do about it!
In this episode you'll hear: * The ad review process, and why it isn't just your ad that needs to comply with policy! * The most common reasons for an ad being rejected, and words or phrases you must avoid using * What to do if your ad is disapproved, and you need it up and running again FAST!
Links mentioned: Facebook Ad Policy
Form to appeal decision
Facebook Support Chat
Text Overlay Tool
Thanks for being here! To share your thoughts on the podcast:
- Leave a note in the comment section below.
- Or DM me on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
Right click here, and save as to download this episode to your computer
Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
Today I’m going right back to basics on setting up a Facebook ad, with one of the first – and most important – decisions you need to make....the campaign objective.
But as simple as it might sound, it's also a decision that I see soooo many people get wrong....and it can have a real impact on your campaign results.
So if you've ever boosted a post, and wondered why no-one is clicking on the links in your post....you're about to discover why that is! (Clue, it's not Facebook's fault!)
Hit play, and let's dive into "Which of the 11 campaign objectives is the best one for YOUR ads?"
In this episode you'll hear:
- Why your campaign objective is CRUCIAL to the success of your ads
- The 3 categories of objective, and how they relate to your customer journey
- What the Facebook algorithm does behind the scenes to meet your chosen objective
- The additional factors you MUST consider in choosing the right campaign type
To share your thoughts on the podcast:
- Leave a note in the comment section below.
- Or DM me on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
Right click here, and save as to download this episode to your computer
Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
This is a special bonus episode, to update you on a big change Facebook is making for advertisers who are creating and using custom audiences from customer files.
Who’s Affected?
- Anyone running ads through a personal ad account connected to your personal profile on Facebook
- If you're creating custom audiences based on customer files (eg email lists) and using them to target your ads
- Need to switch to Business Manager to continue to do so.
Key dates for switch –
- by 15th October to continue creating custom audiences from customer files.
- by 31st October for using these audiences in ads.
What is Business Manager
This is a separate business account for your Facebook advertising, to which you connect any ad accounts or business pages you want to use to advertise on Facebook.
Starting the Switch
- Go to your personal ads manager account, then select audiences. If you’re using custom audiences, you’ll see a notification from Facebook about the switch.
- Click the connect button
- If you don’t see the notification, but still want to set up Business Manager, go to business.facebook.com
Accessing Your Business Manager Account
You can access your account from your own Facebook personal profile, via the dropdown menu at top right of your home page.
Links:
Business Manager on Facebook
Facebook Live
Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
Subscribe & Review in iTunes Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!
So often, when we create a Facebook ad, we are so laser-focused on the success of advertisement itself, we fail to look at the one thing that is even more vital to the triumph of your campaign: the landing page.
“What is a landing page?”
A landing page is a single website page that people are taken to after they click on your ad. It can be used to direct users to a blog post, product, webinar, lead magnet or course sign-up. For the purposes of this episode’s training, we will be focusing on a landing page created for a free offer, such as a PDF download, webinar or 5 day challenge.
“Why is a landing page important?”
A common misconception floating around the web is that if someone is interested enough in your Facebook ad to click on it, it is an automatic give-in that they will sign up for your offer. We wish, but it’s just not true! You are paying good money to Facebook to find the right people to direct to your landing page, but if the page itself is not designed in a careful and strategic way, it is guaranteed to hurt the cost of your leads.
“Wait…what does “good” actually look like?”
Let’s start with the some number-talk.
First, you need to calculate your number of sign-ups and divide the number of people who visited the page itself. You can do this using Google Analytics, or if you are using ClickFunnels or Leadpages, you can easily find those stats in the dashboard.
Next, let’s talk percentages. If you are getting a conversion rate of over 20%, thumbs up! If you are getting a conversion rate over 50%...well…why are you listening to this episode!? Just kidding, of course. But in all honesty, if you find that you are below 20%, some big things need to change.
“So, Liz, what will get people converting?”
I’m glad you asked! Here are the 5 key elements of creating a landing page that converts at a higher percentage:
- Create a Compelling Headline
The headline is the first thing people see, so it is an important element of your landing page! It needs to grab the attention of your visitor and compel them to read more! So, I hate to say it, but skip the logo (nobody cares about it – sorry!). Start focusing on some key words and phrases that will encompass all you have to offer!
- Check Your Opt-In Box/CTA Button
Whether you are using a form or a call-to-action button, make sure you place it as high up as possible. You do not want people to have to search, so situate it so it is “above the fold” (which means before they have to start scrolling). Human beings are lazy, so if they have to go hunting, they will most likely click out. Also, make sure you are using contrasting colors so the opt-in form or button pops out!
- Make it Clear and Concise
Remember: We are not talking about a lengthy sales page. We are talking about a landing page for a free offer. Make it short and sweet so they can get what they want, and you can get you what want (their email address!).
Want to see a high-converting example (I’m talking a 70% conversion rate!)? Click here!
- Design Your Landing Page to Match Your Ad
Create a congruent experience that is pleasing to the eye. A good way to do this is to keep the copy of your ad the same as on the landing page! This is a great way to link the two together to make the transition between the two smooth and aligned. You can also use the same images and videos.
- Add Social Proof and Testimonials
Add some testimonials for your visitor to enjoy. This is a great way to validate your expertise and the value of your offer. Also, encourage them to share with their friends. You can do this by adding social buttons and icon, so spreading the word is just a simple click away.
Want a copy of this checklist, plus more hot tips to create a landing page that converts? Hop on over to http://www.lizmelville.com/004download to discover the essential elements to a landing page that compels people to hand over their email address!
If you found this episode helpful, show the love with 5 stars and subscribe! As always, thank you for listening. See you next time!
Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
Subscribe & Review in iTunes Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!
Whether you are an experienced ad user or a newbie to the Facebook scene, there comes a time when a campaign just doesn’t perform the way you had hoped it would. Staring blankly at the Ads Manager dashboard is no fun, so that’s why today’s episode of the Ads that Convert podcast is all about how to identify why your ad isn’t performing, what needs to be fixed and how to fix it.
My first piece of advice is, of course, “Don’t panic!”. I am going to share with you the “Melville Method” to fixing Facebook ads, and soon you will be turning your ads around so they will convert like crazy and get the attention they deserve!
(Follow along by downloading my handy checklist “3-Step Understanding What Needs Fixing When Your Ads Ain't Working”).
Here is a brief overview of what we will be discussing in today’s episode:
Step 1: Check Cost Per Result (CPR)
This will depend on the type of campaign you’re running: Conversion, Traffic or Boosted Post. It’s important to take a step back at this stage and not to get attached to cheap leads or clicks – remember, it’s about the value of each result!
Step 2: Check Click Through Rate (CTR)
The click through rate will tell you how well your audience are reacting to your ad. Are they finding it interesting or do they think it is dull as dishwater? Don’t worry, the CTR metrics will reflect their behavior so you can make the necessary adjustments!
Step 3: Check your landing page conversion rate
A landing page is the website page your audience will land on after they click the link in your ad. What is the percentage of total visitors who are actually signing up for your offer, whether it be a webinar, a service or freebie? If it is low, start thinking of reasons why. Some things to think about are copy, graphics, colors and layout.
In fact, if you print out my checklist, I will show you where to find all of this information on your Ads Manager dashboard, as well as examples of what a “good stat” looks like. Remember to never get discouraged! There are a number of changes you can make to your Facebook ad so it goes from “dull” to “dazzling” – and it may even be a simple tweak or two! However, if you need to scrap it, it’s no big deal, because now you know what to look for when creating your new campaign.
Listen to this episode to get the details, and don’t forget to download the guide, 3-Step Understanding What Needs Fixing When Your Ads Ain't Working.
Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
- Facebook Group
Subscribe & Review in iTunes
Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!
One of the most popular questions I get asked as a Facebook Ad Strategist is this:
“What is a Facebook Pixel?”
That’s certainly a good question! A Facebook Pixel is that pesky piece of HTML code that every advertiser should be using for their business (I say “should”, because I know not everyone does!). It is specific to YOU and will be the go-between from your website and Ads Manager so you can track your ad process, progress and results.
Now, you may be running for the hills at the sound of tech-talk, but keep listening, because on this episode, I am going to give you 6 simple steps to follow so you can easily find and set up your pixel perfectly - even if you're a complete technophobe!
(You can also follow along by downloading my free Step by Step Guide to Using the Facebook Ad Pixel for Better Campaign Results! Get the guide by clicking here).
Here are some of the key takeaways you will get from this episode:
Step 1: Where you find your Facebook Pixel.
Whether you are an Ads Manager pro, A Business Manager genius or someone who is just starting out, snagging your Facebook Pixel really is a breeze!
Step 2: How to copy the code.
It’s as simple as that…really!
Step 3: Learn where to put it.
I will walk you through the exact places (yes, more than one location!) to put the Facebook Pixel on your website to track activity.
Step 4: How to make sure you did it right.
This isn’t just a “one-and-done” job! Just like in school, there are ways to double-check your work to get an A+!
Step 5: Find out about “re-targeting”.
You know how when you are browsing on Amazon and you put something in your cart, but then all of a sudden it shows up your Facebook newsfeed, reminding you to purchase it? That is called “re-targeting”! Spooky, yet effective and necessary for a successful Facebook Ad!
Step 6: How to track conversions.
Conversions are what we want, so this is a crucial step you really want to stick around to hear about!
So there you have it! Between this episode and my free guide, you are all set to fire off your very first Facebook Pixel! Even if this is sounding super complicated geeky and techy, remember that it’s not. Take your time, go through the steps in this podcast episode and the step-by-step guide I gave you, and you will not only understand the process of your advertising campaign, but understand your audience, their habits and lower the cost of your ads.
Download my Guide to Facebook Pixels
Get the guide by clicking here.
Links from this Episode
Insert Headers and Footers plugin for Wordpress
Pixel Caffeine plugin
Pixel Helper
Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
Facebook Group
Facebook
Instagram
Subscribe & Review in iTunes
Are you subscribed to my podcast? Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!
Welcome to the very first episode of Ads that Covert! My name is Liz Melville, and I am a Facebook Ad Strategist, as well as the host of this podcast. I am so excited to be sharing my love of Facebook advertising with you (but believe me, “love” is not what I would have called it at first!). To kick off the launch of the show, I wanted to give you a taste of what we will be talking about in future episodes, as well as my experience going from getting lost in Ads Manager to running million-dollar ads for some of the top professionals in the online business space.
Why did I start this show?
I know how frustrating it can be to get results you want from Facebook ads. You know it’s possible – you have seen it before! – but it’s just not working for you. You might be saying, “I’ve tried all the audiences!” or “I’ve done all the things!” but it’s just not working.
But they do. And they will!
How did I get into Facebook Ads, anyway?
I started off as a Facebook marketing consultant in 2010, so it’s safe to say that I know the platform inside and out. However, when I first clicked on “Ads Manager”, I felt like I was walking into the cockpit of an airplane. But, I was determined to fly!
I made mistakes, and I made them often! So I took courses, listened to podcasts and was mentored by the greatest in the business. And since hindsight is the greatest teacher there is, I am here to bring all I have learned to you!
Why should I listen?
Every week, I will be bringing you tried and tested methods that have been proven to work time and time again, regardless of the amount that is being spent on an ad campaign. There is no secret formula to Facebook ads, but there are strategies to learn and I will break them down with you and share them in plain English.
Thank you for listening to Ads that Convert, and I can’t wait to hear of your successes in your future campaign endeavors!
Subscribe & Review in iTunes
Are you subscribed to my podcast? Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!