Ignite Your Business® Podcast presented by GREENCREST: Recent Episodes
GREENCREST
The Ignite Your Business® Podcast presented by GREENCREST is a resource for business owners, entrepreneurs, CEOs and other central Ohio business leaders to exchange ideas and learn from interviews with other highly respected business professionals. The subject matter includes an in-depth look at a multitude of business topics, including leadership, management, marketing and company culture.
Join us and Ignite Your Business℠!
Is your business using its tools and resources to build strong corporate athletes that add value to your business?
In our latest Ignite Your Business® Podcast episode, Laura Cooke, founder and CEO of Positive Foundry, explains why business owners should think of their employees as athletes in need of the proper training and development, and how they can best utilize the 4 different types of energy to ensure team members become positive corporate athletes.
https://greencrest.com/ignite-your-business-podcast/
Let’s be honest…many of us spend hours a day on our phones and computers!
For B2B companies, this presents an opportunity to create a digital marketing plan that is engaging, informative and attracts new customers. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals the 5 digital marketing KPIs that can be used to measure digital marketing success and improve ROI for your business.
https://greencrest.com/ignite-your-business-podcast/
How can business leaders incorporate diversity, equity and inclusion into the moral fabric of their organization? Find out in this Ignite Your Business® Podcast episode, where featured guest Courtnee Carrigan, founder and CEO of Raising the Bar Performance Group, sheds insight into the importance and value of DEI initiatives in the workplace:
https://greencrest.com/ignite-your-business-podcast/
In an increasingly digital world rife with cybersecurity threats and online scams, how can businesses establish online credibility? Find out in our latest Ignite Your Business® Podcast episode, where GREENCREST CEO and chief strategy officer Kelly Borth discusses best practices to build online trust and gain the confidence of customers.
https://greencrest.com/ignite-your-business-podcast/
Many business owners fall into the trap of equating profit with value. In this Ignite Your Business® Podcast episode, Tom Jordan, MSFS, CEPA, CVBA of Exodus Complink, explains why this way of thinking puts your company at risk and can lead to challenges when it’s time to sell:
https://greencrest.com/ignite-your-business-podcast/
In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover our top 3 rules for graphic design that keep customers engaged and provide the best representation of your brand.
https://greencrest.com/ignite-your-business-podcast/
We are thrilled to have Derek Grosso, CEO and founder of Columbus Young Professionals Club, return to the Ignite Your Business® Podcast! Listen as Derek fills us in on the changes that have fueled the organization’s growth since he last spoke to us in 2020, what he believes business owners can do to engage young professionals and why Columbus is a great place for young professionals to establish roots:
https://greencrest.com/ignite-your-business-podcast/
For business owners, losing website traffic can be very concerning. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, we provide a step-by-step guide on how to diagnose and evaluate website traffic loss, and how to implement a strong plan to recover from the loss and get back on track.
https://greencrest.com/ignite-your-business-podcast/
In this Ignite Your Business® Podcast episode, we interview Kathy Sullivan, a geologist, oceanographer, US Navy officer and former NASA astronaut. Learn more about her fascinating life and accomplishments, and key takeaways from her experiences that you can apply to successfully running your business.
Love and marriage. PR and…SEO? Many business owners are not aware that strategic SEO is an effective way to help PR efforts stand out online. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover why this great marriage achieves top results online.
https://greencrest.com/ignite-your-business-podcast/
What is said about your company when you aren’t around? Find out why Regan Walsh, executive coach, speaker and author of Heart Boss, defines that conversation as your “whisper” brand and the implications it has for future success in this episode of the Ignite Your Business® Podcast.
Summertime is perfect for grilling up hot dogs, hamburgers…and exceptional marketing strategy! In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover techniques that will add spice and sizzle to your marketing efforts, and potentially some new fans and customers as well!
https://greencrest.com/ignite-your-business-podcast/
Can smaller banks better meet the needs of small business owners? How can small business owners mitigate economic challenges? Find out the answers to these questions and more in our latest Ignite Your Business® Podcast episode featuring Ilaria Rawlins and Lisa Berger of Fortuna Bank, which is one of fewer than 20 women-owned banks in the United States.
https://greencrest.com/ignite-your-business-podcast/
#podcast #smallbusiness #banking #economy #finances #business #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus
The release of ChatGPT has caused business owners to analyze how they can use AI to streamline their business and marketing strategy. In this Ignite Your Business® Podcast episode 125, featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover the pros and cons of how AI can enhance your marketing efforts
https://greencrest.com/ignite-your-business-podcast/
The pandemic forced many organizations to adapt to changing needs, changing demographics and new trends. In part 4 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, find out how taking smart, calculated risks can help your business stand strong when faced with rapid change.
https://greencrest.com/ignite-your-business-podcast/
In part 3 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth discusses how staying flexible and trusting data provides business owners with a competitive advantage that puts them in a better position for the future.
https://greencrest.com/ignite-your-business-podcast/
From managing employee benefits to developing a well-executed business succession plan, business owners have many important things to consider in order to keep the financial well-being of their business healthy and sustainable. In this Ignite Your Business® Podcast episode, Traci Born, Senior Financial Advisor at Raymond James, provides insight into the current economic state of the country and what business owners should consider when making financial decisions that directly impact their business.
https://greencrest.com/ignite-your-business-podcast/
The branch address is:
8351 North High Street Suite 210
Columbus, Ohio 43235
The branch phone number is 614-547-1751
Securities offered through Raymond James Financial Services, Inc., member FINRA / SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc.. The financial institution and Born Investment Group, LLC are not registered broker/dealers and are independent of Raymond James Financial Services. Investment products are: not deposits, not FDIC/NCUA insured, not insured by any government agency, not bank guaranteed, subject to risk and may lose value.
Any opinions are those of Traci Born and not necessarily those of RJFS or Raymond James. The information contained in this report does not purport to be a complete description of the securities, markets, or developments referred to in this material. There is no assurance any of the trends mentioned will continue or forecasts will occur. The information has been obtained from sources considered to be reliable, but Raymond James does not guarantee that the foregoing material is accurate or complete. Any information is not a complete summary or statement of all available data necessary for making an investment decision and does not constitute a recommendation. Investing involves risk and you may incur a profit or loss regardless of strategy selected.
Membership is based on prior fiscal year production. Re-qualification is required annually. The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of an advisor’s future performance. No fee is paid in exchange for this award/rating.
The Woman of Distinction Award is designed to recognize a woman advisor that has served as a role-model to other advisors or service associates in her branch or the industry. Through mentoring and coaching, she’s supported the professional growth of women by sharing her experiences, knowledge, ideas and feedback. In addition to these qualities, nominations should also include a woman who is actively involved in her community through volunteer hours, and board participation. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of an advisor's future performance. No fee is paid in exchange for this award/rating.
Post-pandemic, society as a whole suffered from a lack of trust, be it for the government, businesses or each other. In part 2 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth explores why building trust with customers and employees is crucial for business owners, and how it creates a significant long-term advantage.
https://greencrest.com/ignite-your-business-podcast/
In this Ignite Your Business® Podcast episode, we welcome back David Staley, associate professor of History and Design at The Ohio State University and president of Columbus Futurists. In this episode, Staley analyzes how economic and business trends have played out since we spoke with him 5 years ago, his thoughts on current hot-button topics such as the impact of Intel, inflation and the hiring crisis, and the trends business owners should be aware of that could shape the future.
https://greencrest.com/ignite-your-business-podcast/
For business owners, one thing is clear – the pandemic triggered a new wave of obstacles, from supply chain issues to the threat of a recession. In this Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth explains why investing in resilience for your business is crucial to standing the test of time. https://greencrest.com/ignite-your-business-podcast/ #podcast #pandemic #resilience #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus
In this Ignite Your Business® Podcast episode, Lisa Shuneson, president and CEO of Whalen CPAs, takes a deep dive into the top challenges facing businesses today. From a potential recession, recent tax law changes and the expected “Great Retirement” of Baby Boomers, valuable insight is shed on how business owners can navigate these challenges and prepare for the future.
https://greencrest.com/ignite-your-business-podcast/
#podcast #recession #taxseason #retirement #economy #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus
It's our last Ignite Your Business® Podcast episode of 2022! In this episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals 5 marketing resolutions you should consider that could transform the effectiveness of your marketing strategy in 2023.
Public Relations is not dead – it has been reborn. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals innovative, modern PR strategies to get you noticed by both customers and the media.
In this Ignite Your Business® Podcast episode featuring Jennifer Griffith, regional president of First Merchants Bank Ohio, she discusses why she believes business confidence and growth remain strong for central Ohio businesses despite recent economic challenges, how business owners can prepare for obstacles such as inflation and a potential recession, and discussions that you should have with your banker to prepare for 2023.
2022 has ushered in unique business challenges, such as reduced spending by both consumers and businesses, as well as supply chain driven inflation. In our latest Ignite Your Business® Podcast episode, discover how ROI-focused digital marketing is being used to combat these obstacles and provide business owners with immediate, measurable results.
https://greencrest.com/ignite-your-business-podcast/
Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.
Crystal Hughey, founder and CEO of Corporate Cleaners, Inc. and winner of Smart Business Magazine's 2022 Smart 50 Sustainability Award, discusses what it means to run a sustainable business and how her passion, innovative solutions and commitment to her employees and community led her to create and grow one of the largest minority-owned businesses based in central Ohio.
Location-based marketing is one of the most valuable tools available to personalize and target your marketing as it allows you to reach your customers at the right time, in the right place. Geotargeting and geofencing are geofencing are two marketing tactics that use location data. In this Ignite Your Business® Podcast, learn three advantages to adding geofencing and geotargeting to your marketing strategy.
Dan Fronk, CEO of Dancor Solutions, disccuses the importance of employee engagement and how it helps business leaders retain top talent.
In today’s technology-driven era, digital marketing has established itself as a powerful tool for business owners. However, it’s important to remember that traditional marketing is still just as effective as ever. In our latest Ignite Your Business® Podcast episode, discover the best way to blend these two marketing tactics for results that increase brand awareness and improve ROI.
Discover the market-based value drivers that fix value gaps and build the value of your business in this Ignite Your Business® Podcast episode.
In this Ignite Your Business® Podcast, GREENCREST CEO and Chief Strategy Officer, Kelly Borth, talks with Angelo Mazzocco, Vice President of Avaap, an information technology management and advisory firm in Columbus, Ohio. Angelo shares tips and strategies for business owners on how to deal with current and future obstacles and opportunities in the IT industry, including cybersecurity, ERPs and building an IT dream team.
While there are companies across industries who spend large amounts of money on marketing, you don't have to break the bank to increase awareness, tell your company's story and grow your business. In this Ignite Your Business®Podcast, GREENCREST CEO and chief strategy officer, Kelly Borth, shares five affordable strategies to market your business on a budget.
Business owners and CEOs are faced with thousands of decisions every day, correct and complete data is critical to intelligent decision making, but what role do our emotions play in making the best decisions. In this episode of the Ignite Your Business® Podcast, Eric Pennington, managing partner of Spirit of EQ, discusses how Emotional Intelligence, or EQ, can help your business and shares tips on how to identify and improve weaknesses in your organizational EQ.
In March, Google annouced they will be sunsetting Universal Analytics, replacing it with Google Analytics 4 (GA4). GREENCREST digital marketing manager, Greg Stockmaster, discusses what this means for your business and how you can get ahead of the change.
GREENCREST celebrates the 100th episode of the Ignite Your Business® Podcast by bringing back our very first guest, Don DePerro, President and CEO of the Columbus Chamber of Commerce. Don shares what is on the minds of business owners now and how it has changed since our first episode.
Having a large and growing list of email subscribers is great, but are they engaged? Email marketing is a powerful tool, but if not done right, it could alienate and annoy your customers or prospects. In this episode of the Ignite Your Business® Podcast, GREENCREST's Marketing and Business Development Account Executive, Kelly Galindo, shares six ways to ensure you are getting the best ROI from your email campaigns.
There is no one-size-fits-all when it comes to reaching your prospects and customers. In this episode of the Ignite Your Business® Podcast, GREENCREST's CEO and Chief Strategy Officer, Kelly Borth, describes different ways to segment your audience, how B2B segmentation differs from B2C, and why audience segmentation is an important part of your overall content marketing strategy.
Do feel like your business is stuck? Like your just stagnant and you just can't find a way to move forward? In this episode of the Ignite Your Business® Podcast, CEO Coach and Strategic Growth Advisor Tony Richards shares his tips for uncovering blind spots that may be preventing your company from growing and taking action to get back on track.
It is estimated that 55% of Americans will own a smart speaker by 2023. So it is no secret that voice search is becoming very important. In this GREENCREST Ignite Your Business® Podcast episode, GREENCREST's Kelly Galindo gives advice and insight on adding voice search to your company's overall marketing strategy.
Building a strong brand starts at the top and is centered around your "why." In this episode of the Ignite Your Business® Podcast, brand strategy and business growth expert Jim Hughes discusses how your intangible brand assets increase the overall value of your business and the importance of embedding your brand into your company culture.
With Valentine’s Day around the corner, now is a good time to show your customers some love. In this Ignite Your Business® Podcast, GREENCREST shares eight creative client-appreciation ideas that can help foster stronger relationships with your customers.
In this Ignite Your Business® Podcast episode, discover the five digital marketing key performance indicators (KPIs) that can help you analyze if your digital marketing methods are hitting major objectives that lead to growth.
Discover the power of design! In this Ignite Your Business® Podcast episode, Mark Bryan, director of innovation & research and senior interior designer, M+A Architects, discusses the hottest developments in commercial architecture and innovative office design trends you can expect to see in the future.
https://greencrest.com/ignite-your-business-podcast/
In this Ignite Your Business® Podcast episode, discover how user-generated content can foster a sense of community with your audience, and enhances the authenticity and credibility of your brand.
In this Ignite Your Business® Podcast episode, Dr. Melissa McRae, Founder, Vitality Natural Wellness and MedSpa, discusses how you can prioritize your health and wellness, as well as your employees’ health and wellness, during this holiday season and beyond.
What is the difference between multichannel and omnichannel marketing? Find out in this latest Ignite Your Business® Podcast episode, where we evaluate the strengths of omnichannel marketing and how it’s being used by top companies such as Disney and Starbucks to improve their marketing strategy.
https://greencrest.com/ignite-your-business-podcast/
In this Ignite Your Business® Podcast episode, Dr. Frederic Bertley, president and CEO, COSI, discusses strategy he used to lead COSI through transitions and the pandemic, how innovative marketing is the secret to long-term success and how businesses can prepare for health crises in the future.
What are Google retargeting ads and are they an ideal choice for your business? Find out in this Ignite Your Business® Podcast episode, where we explore the industries that most commonly find success with retargeting and other factors to consider when using it as a marketing tool:
https://greencrest.com/ignite-your-business-podcast/
Don’t just survive – thrive! Tune in to the latest Ignite Your Business® Podcast episode featuring Mike Derringer, area president and director of regional support for FocusCFO, and discover valuable insight into important business topics such as mergers and acquisitions, preparing for accelerated growth and taking accountability in business.
https://greencrest.com/ignite-your-business-podcast/
Arguably, Human Resources has changed more than any other area of business over the last two years. Today, we are talking with Sharon Thomas DeLay, owner and president of GO-HR as we take a deep look into some of the important topics and trends business owners are facing when it comes to staffing, employee engagement, changing workspaces and more.
Google Ads campaigns are a great way to improve internet presence, however B2B companies must be careful with setup and strategy. In this Ignite Your Business® Podcast episode, we go in-depth with the pros and cons of Google Ads and explore how when done properly, it can be a great tool to add to your marketing approach.
https://greencrest.com/ignite-your-business-podcast/
As it applies to sales, what does it mean to “break the rules” and “change the game” to avoid common sales problems? Find out in this Ignite Your Business® Podcast episode where Tom Thon, partner with Sandler Training by the Ruby Group, discusses the new rules for sales professionals and why it’s crucial to adapt to change:
https://greencrest.com/ignite-your-business-podcast/
Will your business be ready when opportunity knocks? Make sure to tune in to this Ignite Your Business® Podcast episode and discover tips to boost brand value and ensure that you’ll receive a satisfying reward when it’s time to cash in on your business investment.
https://greencrest.com/ignite-your-business-podcast/
Obstacles and challenges are an inevitable part of running a business. In this Ignite Your Business® Podcast episode, Matina Zenios, president of Artina Promotional Products, discusses how her family business has overcome numerous hurdles throughout its 52-year history by thinking outside of the box.
Marketing efforts require a call to action in order to reach your target audience. In this Ignite Your Business® Podcast episode, we explore how the most effective CTAs (calls-to action) can guide your target demographic and help your business generate leads and encourage repeat sales.
Listen here: https://greencrest.com/ignite-your-business-podcast/
#podcast #advertising #marketing #strategy #familybusiness #visionary #ColumbusOhio #Lifein614 #asseenincolumbus
What’s the secret to 100 years of innovative marketing strategy and success? Find out in this Ignite Your Business® Podcast episode where Mark Swepston, president of Atlas Butler Heating & Cooling discusses his family business’s journey and how it has remained a leader in the industry for 100 years:
Listen here: https://greencrest.com/ignite-your-business-podcast/
GREENCREST CEO Kelly Borth interviews Keven Prather of TransitioNext Advisors.
Disclosure:
Keven P. Prather is a registered representative of and offers securities and investment advisory services through MML Investors Services, LLC. Member SIPC. www.SIPC.org. TransitioNext Advisors® is not a subsidiary or affiliate of MML Investors Services, LLC, or its affiliated companies. OSJ: 2012 W 25th St., Ste 900, Cleveland, OH 44113. 216-621-5680. TransitioNext Advisors does not provide qualified business valuations. For a qualified or certified business valuation, consult a properly credentialed appraiser.
Columbus CEO Editor Katy Smith interviews GREENCREST CEO Kelly Borth about the firm's 30 years in business.
It is a daily challenge to lead a team and keep morale up and productivity high. Leading a remote team means renewing your focus and commitment to management fundamentals.
Workspace design expert Darla King, president and CEO of King Business Interiors, a family-owned commercial office furniture, flooring and design company in Columbus has helped companies of all sizes with total move management, space redesigns, and even repurposing unwanted furniture for the benefit of nonprofit organizations.
https://greencrest.com/ignite-your-business-podcast/
GREENCREST is celebrating 30 years of doing business with 30 tips and suggestions from the business leaders we’ve interviewed in two years of the Ignite Your Business® Podcast.
https://greencrest.com/ignite-your-business-podcast/
Lori Kaiser, CEO of accounting and finance IT company Kaiser Consulting, is known for her innovative approach to recruiting and retaining high-level CPAs and IT professionals. On this episode of the Ignite Your Business® Podcast, Lori talks about how she grew her company of all part-time employees into one of central Ohio’s largest and most-respected firms in the accounting industry.
https://greencrest.com/ignite-your-business-podcast/
As a CEO or business owner, how many times have you looked at your marketing options and wondered, “I just want to know which one is the best bang for the buck.” It’s what every business owner wants to know — the secret to the magic marketing button that will open the skies and make it rain leads. Right?
This GREENCREST podcast takes a deep dive into the marketing health of your business, as CEO and chief strategy officer Kelly Borth discusses her "Best Bang Theory" and talks about what businesses can do to capitalize on the best marketing strategy for their business.
Joel Guth is CEO and co-founder of Gryphon Financial Partners, a wealth advisory firm that focuses on wealth planning and investment strategies for high net worth individuals, and on strategic exit plans for business owners, CEOs and corporate executives. Joel specializes in innovative and customized investment strategies for his clients. In this podcast, he discusses his firm's highly unique approach and talks about managing financial matters, even during these highly uncertain current times.
Your company’s website is likely the very first interaction potential customers will have with your business. According to Google, about 90 percent of B2B customers will perform some type of online search in their buying process. Therefore, your website is very likely the first interaction potential customers will have with your business, and it’s the basis for how they will form their first impression of your company and brand. Is your website making the best first impression?
Today, we are talking with Cheryl Stauffer, CEO and Principal of Crimson Design Group, a national design firm based in Columbus that specializes in hospitality, multifamily, commercial, and high-end residential interior design. Cheryl and her team have built a reputation for creativity and innovation in the design business, even throughout the COVID-caused shutdowns and slowdowns. Cheryl shares how she and her team stayed connected with their customers and how they continued to feed their creative spirits.
Often brands are focused outward — the brand promise is often conceived as a tool to relate to an external audience of customers, prospects, vendors, partners and others outside the company. It’s often the case that the heavy focus on the external delivery of the brand neglects an equally important audience — the company’s employees.
To operationalize a brand requires a major shift in how the company is run. And, the most important element of bringing a brand-driven culture to life within your organization is your employees. It will require an investment in resources and training, but there is no telling the impact it can have on the future success of your company.
Search and hiring expert Alec Broadfoot discusses why making the right hire is even more important during the current environment with the coronavirus pandemic and a recession. Alec is the Founder and CEO of VisionSpark, a Columbus executive search firm that specializes in helping companies nationwide running EOS, or the Entrepreneurs’ Operating System, find the right people for the right seats. He has consulted with numerous companies around central Ohio and has helped firms find top-performing employees for positions ranging from administrative assistant to C-suite leaders.
There hasn’t been a year that has challenged business owners and marketers the way 2020 has in most of our lifetimes. How do you market your product and services if your business is closed, deemed “non-essential” or serving only a fraction of your customers? And how do you revise your messaging so that it isn’t tone deaf to a pandemic, a severe recession, and boiling-over racial tensions? In 2020, consumers and decision makers demand authentic, sensitive and inclusive communications from companies they do business with.
Elizabeth Blount McCormick, president and co-owner of UNIGLOBE Travel Designers, discusses how her family successfully steered their family-owned business through dramatic shifts in the travel industry as well as three recessions. She also shares the creative ways they have worked to connect with customers through the coronavirus outbreak, and she talks about the outlook for corporate and leisure travel given the current global pandemic.
Expressing confidence and staying focused on business objectives is crucial to sustaining a team to be ready for the future. In this episode of the Ignite Your Business® Podcast, GREENCREST CEO and chief strategy officer Kelly Borth offers ideas on how businesses owners can maintain strength and unity in their team so they can continue to focus on business goals during a crisis.
Learn more about GREENCREST here.
How can unique marketing solutions best help your customers as they recover from the crisis caused COVID-19? From virtual trips across the globe to showing support for local businesses, in this episode of the Ignite Your Business® Podcast, we examine and showcase how some businesses found creative ways to support and provide much-needed relief to their customers during the pandemic.
Learn more about GREENCREST here.
In this GREENCREST Ignite Your Business® Podcast episode, we discuss the rise of marketing automation and why it could be the catalyst that helps your business nurture high-quality leads and improve sales.
Learn more about GREENCREST here.
Did you know that featuring a blog on your website can give you a 434 percent chance of having a higher ranking on search engines? In this GREENCREST Ignite Your Business® Podcast episode, we discuss how blogging can help your business amplify it's digital presence and attract new clients.
Learn more about GREENCREST here.
Random drop-ins? Cold calls? In this Ignite Your Business® Podcast episode GREENCREST CEO and chief strategy officer Kelly Borth discusses the 8 sales tactics your company should rethink in 2020.
Learn more about GREENCREST here.
What marketing trends can help your business thrive in 2020? From personalized content to video marketing, in this Ignite Your Business® Podcast episode we explore how these creative marketing strategies can give your business a competitive edge that will boost your bottom line.
Learn more about GREENCREST here.
What's the value in value-added, and does it work? In the latest Ignite Your Business® Podcast episode. GREENCREST CEO and chief strategy officer, Kelly Borth discusses the four important components that characterize a “differential advantage" and how to make them work for your business.
Learn more about GREENCREST here.
Gain market recognition that keeps your business top of mind with valuable prospects with tips in the latest Ignite Your Business® Podcast episode. GREENCREST CEO and chief strategy officer, Kelly Borth, highlights important marketing channels that will improve market recognition for your company and ensure success for the future.
Derek Grosso, CEO and founder of Columbus Young Professionals Club, discusses his journey creating the country’s largest membership organization for young professionals and how top executives can best utilize their millennial talent to grow their business.
This episode of the Ignite Your Business® podcast discusses why every business should include a strong media relations plan in their 2020 marketing strategy.
In GREENCREST’s latest Ignite Your Business Podcast®, Rob Koehler, COO and co-founder of Flavvr, discusses the inspiration behind his dining experience app Flavvr, why Flavvr attracts top millennial talent and his journey transitioning from an office job at Wendy’s to becoming a top entrepreneur.
GREENCREST CEO and chief strategy officer Kelly Borth discusses how top executives can help their team reach their business goals and objectives in 2020, and ways to avoid the common pitfalls that can deter progress.
This episode of the Ignite Your Business® Podcast explores the benefits of trade show marketing and how it can transform prospects into clients and generate buzz for your brand.
https://greencrest.com/ignite-your-business-podcast/
GREENCREST CEO and chief strategy officer Kelly Borth discusses the winning checklist CEO's use to attract prospects and convert them into customers within the realm of digital marketing.
This episode of the Ignite Your Business® podcast featuring Rob Smith, owner and president of Armada Waste Ohio, a regional leader in comprehensive waste management and transportation services. Smith discusses the journey of growing his company across six locations from Cincinnati to Pittsburgh, and the key role that customer service played in developing Armada Waste Ohio into a major player in the region’s waste industry.
Move over Millennials…Generation Z are the next powerhouse consumers! The latest Ignite Your Business® Podcast explores what appeals to Gen Z as consumers and how brands can connect with this unique demographic.
https://greencrest.com/ignite-your-business-podcast/
Roy Getz, professional EOS implementer and business coach, and founder of Profit Guides LLC, discusses the best-selling book “Traction” and EOS, which stands for Entrepreneurial Operating System. He explains and why every business owner should consider the benefits of implementing Traction to develop focus and growth within their company.
Michele Lemmon, GREENCREST Director of PR/Account Services, discusses the importance of earned media and the role media relations plays in the current era of "fake" news.
Happy Birthday to the Ignite Your Business® podcast! Kelly Borth, CEO and chief strategy officer for GREENCREST, highlights the various topics discussed in GREENCREST’S first year of podcasts, with topics ranging from leadership, management, multi-generational companies, becoming a successful entrepreneur, and more. Check out this enlightening year of in-depth industry insights.
Sherre DeMao, CEO and strategy maestro, Biz Growth Inc., discusses the importance cultivating sustainable growth and leaving a legacy of prosperity for your business.
In episode 37 of the Ignite Your Business® podcast, Howard Smith, president of Wilson Bohannan Lock Company, describes the guiding principles his family has followed to remain successful for over 7 generations and 160 years.
In episode 36 of the Ignite Your Business® podcast, GREENCREST CEO and chief strategy officer Kelly Borth makes the case for brand differentiation and the importance of effective brand marketing strategy. Discover why a brand must be more than a logo for long-term success.
In episode 35 of the Ignite Your Business® podcast, Kevin Minton, CEO of Chief Executive Boards International, discusses how top business owners can find and retain top-notch talent, how to develop great leadership skills in your star employees, and the importance of finding a healthy work-life balance.
On Episode 34 of the Ignite Your Business® Podcast, GREENCREST director of account services and public relations, Michele Lemmon, talks about the importance of investing in a media relations campaign even when business is booming.
Lemmon shares reasons why you need a great media relations strategy, even in good times, such as attracting business, raising brand awareness and attrating and retaining good employees.
Click here to learn more about GREENCREST.
Stefanie Jackson, owner of Stefanie Jackson Consulting, and an expert on generational trends in the workplace, discusses what millennials want in the work place and what insight can be gained from companies currently successful at attracting the best millennial talent.
In this edition of the Ignite Your Business® Podcast, Kelly Borth, CEO and Chief Strategy Officer of GREENCREST, also discusses with Jackson how technology has changed over the past 28 years and what the impact of those changes has had on companies as well as the impact from other social concerns, such as the "Iceberg Illusion" and the "Grass is Always Greener Syndrome."
A merger or acquisition is a sensitive process for all parties involved. One major cause of problems for companies are rumors and misconceptions that can run rampant through all levels of employees and stakeholders, as well as communities surrounding the businesses.
In this Ignite Your Business® Podcast, Kelly Borth discusses the importance of implementing a straightforward and transparent communication program to ensure a successful transition when a merger or acquisition occurs.
On Episode 32 of the Ignite Your Business® Podcast, GREENCREST discusses the importance of having a crisis communications plan on hand when the unexpected occurs.
Click here to learn more about GREENCREST.
On Episode 31 of the Ignite Your Business®Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, shares ten things that all great brands have in common.
Borth talks about the top 10 things that businesses do to set themselves apart, including staying ahead of the competition and delivering the brand experience at every touch point.
Click here to learn more about GREENCREST.
On Episode 29 of the Ignite Your Business® Podcast, Ellen Grinsfelder, owner and innkeeper of The Inn and Spa at Cedar Falls, discusses how she built her inn into a luxury experience in the heart of Ohio's Hocking Hills region, and discusses her plans for the future success of her company.
Click here to learn more about GREENCREST.
On Episode 29 of the Ignite Your Business® Podcast, GREENCREST director of account services and public relations, Michele Lemmon, talks about the importance of investing in a media relations campaign even when business is booming.
Lemmon shares reasons why you need a great media relations strategy, even in good times, such as attracting business, raising brand awareness and attrating and retaining good employees.
Click here to learn more about GREENCREST.
On Episode 27 of the Ignite Your Business®Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, shares tips to enhance a business's lead generation marketing efforts.
Borth discusses strategies for ensuring that valuable lead generation efforts are not wasted at a company, including using the right marketing tool and defining a good lead versus a so-so lead.
Click here to learn more about GREENCREST.
On Episode 26 of the Ignite Your Business® Podcast, Charles Penzone, founder and chairman of Charles Penzone Incorporated, shares how he built a company that has become a household name in the community.
Penzone talks about how a company that started nearly 50 years ago has been able to stay true to its mission, remain a market leader and successfully transfer control to the next leader.
Click here to learn more about GREENCREST.
On Episode 25 of the Ignite Your Business® Podcast, Chris Kavinsky, art director at GREENCREST, discusses web design trends to look out for in 2019.
Kavinsky talks about the impact that new, advanced technologies and changing user habits have had on the landscape of web design, and shares current web design trends that marketers should pay attention to this year.
Click here to learn more about GREENCREST.
On Episode 24 of the Ignite Your Business® Podcast, Jason Barger, author of "Thermostat Cultures," answers the question, "How do successful companies set the right temperature for their team culture?"
Barger discusses the importance of company culture and shares ideas for how businesses can build better cultures and achieve cultures that help businesses expand with excitement.
Click here to learn more about GREENCREST.
On Episode 23 of the Ignite Your Business® Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, discusses the importance of keeping up with "the intelligence revolution" as business owners.
Borth talks about the ways in which current technological trends, such as artificial intelligence, the internet of things, blockchain, uber personalization and more, will change and — in some cases — eliminate whole, relevant business models. She also shares tips for remaining vigilant on what lies ahead.
Click here to learn about GREENCREST.
On Episode 22 of the Ignite Your Business® Podcast, Dianne Grote Adams, president and owner of Safex, Inc., discusses the first 25 years of a business and shares ideas for the next 25 years of business growth.
Grote Adams talks about the importance of company culture, balancing fun and work and giving back to the community, and shares with listeners some of the most important things that she did in the first 5, 10, 20 and 25 years in business that contributed to her company's success,
Click here to learn more about GREENCREST.
On Episode 21 of the Ignite Your Business® Podcast, GREENCREST director of account services and public relations, Michele Lemmon, talks about celebrating company milestones.
Lemmon discusses the importance of recognizing business longevity and best practices, and offers ideas for leveraging a milestone year.
Click here to learn more about GREENCREST.
On Episode 20 of the Ignite Your Business® Podcast, Michael Ella, director of Family Wealth Consulting at Key Private Bank, discusses the importance of understanding the value drivers of your business.
Ella talks about growing and transitioning a business, value optimization strategies, closing gaps in a business' value drivers, and more.
Click here to learn more about GREENCREST.
On Episode 19 of the Ignite Your Business® Podcast, Rebecca Johnston-Gilbert, GREENCREST director of digital marketing, talks embracing the negative...negative keywords, that is.
Johnston-Gilbert discusses how including negative keywords in a Google Ads campaign can help improve campaign performance.
Click here to find out more about GREENCREST.
On Episode 18 of the Ignite Your Business® Podcast, David Staley, director of The Humanities Institute at The Ohio State University and president of Columbus Futurists, examines trends that may impact business in central Ohio in the coming years.
Staley discusses the future of manufacturing, technology and retail and other future trends that will influence the way people do business for decades to come.
Click here to learn more about GREENCREST.
On Episode 17 of the Ignite Your Business® Podcast, Kelly Borth, GREENCREST CEO and chief strategy officer, discusses setting business goals in the New Year.
In preparation for 2019, Borth talks about setting new sales goals and offers advice to help businesses accomplish them.
Click here to find out more about GREENCREST.
On Episode 8 of the Ignite Your Business® Podcast, Michele Lemmon, GREENCREST Director of Account Services and Public Relations, discusses the power of a strong media relations program.
Lemmon discusses how changes in the news business have affected media relations. She also reveals tips for getting your story published as the number of opportunities to tell a story continues to grow.
Click here to find out more about GREENCREST.
On Episode 15 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews George Barrett, executive chairman of Cardinal Health.
Barrett talks about what it takes to lead a Fortune 500 company and gives tips and suggestions on how to instill that leadership into yourself and others.
Click here to find out more about Cardinal Health.
Click here to find out more about GREENCREST.
On Episode 14 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, discusses how companies can inspire, motivate and connect with their customers by becoming a brand hero.
Borth shares how championing a cause, innovating around the human experience, and making truly interactive brand encounters can make your company memorable.
Click here to find out more about GREENCREST.
On Episode 13 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Alex Bandar, founder and chief mischief maker of the Idea Foundry.
Bandar discusses his business journey from finding inspiration in his sister’s art to gaining recognition for Columbus makers on a national level. Bandar also shares his views on innovation and how Columbus businesses can stay creative, competitive and successful.
Click here to find out more about the Idea Foundry.
Click here to find out more about GREENCREST.
On Episode 12 of the Ignite Your Business® Podcast, Rebecca Johnson-Gilbert, GREENCREST’s director of digital marketing, explains how to make a successful marketing plan that will turn your analytics into meaningful numbers that are able to meet your business goals.
From defining strategy, tactics, and key performance indicators, to implementation, interpretation and marketing integration, Johnson-Gilbert provides tips and suggestions that will show how powerful a tool analytics can be on the trail to marketing success.
Click here to find out more about GREENCREST.
On Episode 11 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Kent Johnson, chief executive officer of Highlights for Children.
Johnson discusses the history of Highlights for Children and what made a man with a doctorate in physics come to Columbus to join his family’s business. Johnson also shares insight on where Highlights for Children is headed on a national and global scale and what it takes for a Columbus business to develop a healthy strategy for growth.
Click here to find out more about Highlights.
Click here to find out more about GREENCREST.
On Episode 10 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, shares her 12 steps to creating a successful marketing plan for Q4.
Borth’s step by step guide will ignite businesses and give sound business footing into Q1 and beyond.
Click here to find out more about GREENCREST.
On Episode 9 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Rick Crossland, owner, A Player Advantage Consulting and author of “The A Player: The Definitive Playbook and Guide for Employees and Leaders Who Want to Play and Perform at the Highest Level”.
Crossland discusses how to attract and develop “A” Player personnel, what his almost 30 years of studying “A” Players reveals about them and why "B" and "C" players can harm a business.
Click here to find out more about Rick Crossland and The A Player book.
Click here to find out more about GREENCREST.
On Episode 8 of the Ignite Your Business® Podcast, Michele Lemmon, GREENCREST Director of Account Services and Public Relations, discusses how to properly leverage media relations into marketing objectives in the digital age.
Lemmon talks about how media relations is about building a relationship with a specific audience, the advantage of earned media over paid, and the transformation that media relations can play in turning your business into a thought leader.
Click here to find out more about GREENCREST.
Links:
GREENCREST: http://greencrest.com/
On Episode 7 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Rick Malir, president and founder of City Barbeque.
Malir shares how starting small led him to thinking big. He also reveals some of the pitfalls and successes of establishing and running 39 company-owned restaurants, and City Barbeque’s plans for future growth.
Click here to find out more about City Barbeque.
Click here to find out more about GREENCREST.
On Episode 6 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, talks about how a chance encounter led her to reexamine how businesses dominate the marketplace and build brand advocates.
Borth reminds business leaders how dominance happens, the steps and vision it takes to get there and how to map out a viable marketing strategy.
Click here to find out more about GREENCREST.
On Episode 5 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Janet Meeks, co-founder and CEO of Healthcare Alignment Advisors LLC., former president of Mt. Carmel St. Ann’s Hospital and the author of the book “Gracious Leadership: Lead Like You’ve Never Led Before.”
Meeks lays out why leadership begins with employee engagement, how to maximize interactions, and how to flip worker negativity into something positive.
Click here to learn more about Janet Meeks and Gracious Leadership.
Click here to find out more about GREENCREST.
On Episode 4 of the Ignite Your Business® Podcast, Rebecca Johnston-Gilbert, GREENCREST’s director of digital marketing, unveils the inside secrets to social media marketing.
From where your company should focus its online presence and measure success to claiming your business and maintaining reputation, Johnston-Gilbert provides tips and suggestions that will lead your business to social media success.
Click here to find out more about GREENCREST.
On Episode 3 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST interviews Michael Schoedinger, president of Schoedinger Funeral and Cremation Services and advisory board member of the Conway Center for Family Business, about the importance of company culture.
Schoedinger shares what company culture is, how it’s integral to his family business and how it has lead to longevity in their workforce.
Click here to learn more about Schoedinger Funeral and Cremation Services.
Click here to find out more about GREENCREST.
On Episode 2 of the Ignite Your Business® Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, discusses the importance of looking into the future to predict trends, consumer buying habits and how to maximize profit by adjusting your business model.
Borth discusses tools, real-world implementation and how outside help can keep profit margins rising.
Click here to find out more about GREENCREST.
On the inaugural episode of the Ignite Your Business®Podcast, Kelly Borth, CEO and chief strategy officer of GREENCREST, interviews Don DePerro, president and CEO of the Columbus Chamber of Commerce, about “What’s On the Mind of Today’s business owners?”
DePerro shares the insight he has gleaned since joining the Chamber two years ago, and he talks about the programs available to help business owners overcome issues and strategize for success.
Click here to learn more about the Columbus Chamber of Commerce.
Click here to find out more about GREENCREST.