Joy Joya Jewelry Marketing Podcast: Recent Episodes

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Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Right now, roughly a third of your subscribers are opening your emails in dark mode. On some lists it's closer to 40%. And depending on how your emails were built, that could mean your logo is invisible, your text is unreadable, or your email just looks like something went terribly wrong. The worst part is you'd never know - because if you're testing in light mode on desktop, everything looks fine. It's only when you flip to dark mode that you see what a chunk of your audience is actually looking at every time you hit send.

Dark mode isn't an edge case anymore. It was closer to a quarter of opens a year or two ago. Now it's a third and climbing. On Android, the vast majority of users have it turned on. And when someone opens a broken-looking email in dark mode, they're not going to sit there figuring out why it looks wrong - they're going to leave and delete.

The good news is you can design around almost all of this. It just requires knowing what to look for, testing the right things, and making a few specific adjustments that make a real difference.

In this episode I walk through exactly what dark mode does to your emails, which elements are most at risk, and how to test and fix the issues before they cost you opens and conversions.

✨ In this episode, you'll learn:

• What dark mode actually is and why such a large portion of your subscribers are using it
• The three things an email client can do to your email in dark mode - and why you don't get to choose which one
• Why a logo on a transparent background can become completely invisible in dark mode
• How light gray text that looks subtle in your email builder can become totally unreadable on a dark background
• Which types of emails are most at risk - and why abandoned cart and dynamic content emails need special attention
• The design choices that hold up best across different email clients' dark mode logic
• Why Gmail has its own dark mode rules and needs to be tested separately every time
• What a proper dark mode testing process actually looks like - including transactional emails
• Why building a beautiful email that only works in light mode is designing for failure

If you've never tested your emails in dark mode, there's a good chance you've been sending broken-looking emails to a huge chunk of your list - and just never knowing it.

Work with Joy Joya: https://joyjoya.com

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Cody Cessna almost didn't do email marketing at all. He told me straight up he didn't want to be the brand that annoys people and gets unsubscribed. And honestly, that instinct made our job harder - because we had to build in more restraint and intention than we might have with another brand. But he came around, and it's actually paying off.

Cody is the founder of COE, a brand built for the active and working man who needs eyewear that can handle the job site without looking terrible doing it. He spent years as a lineman touching 16,000 volts every day, wearing safety glasses that were ugly and sunglasses that weren't actually rated for protection. So he built what didn't exist. No design background, no marketing background - he learned Shopify from YouTube videos.

What I really wanted to dig into with him was the marketing side: how a founder-first approach to ads, real world lifestyle photography, and a very intentional email strategy have all worked together to build a brand that customers come back to - fast. COE's average repurchase timeline is around 55 days, which is well ahead of the ecommerce average.

This one is worth listening to whether you're skeptical about email like Cody was, or just want to hear how a working-class founder with no marketing background figured it out.

✨ In this episode, you'll learn:

• How Cody built COE from a real problem he lived every day on the job - and why that credibility still gives him an edge over bigger competitors
• Why he almost didn't do email marketing - and what changed his mind
• How he uses real world, on-the-job photography instead of polished studio shoots - and why it converts better
• The fake podcast ad strategy that's been one of their best performing formats
• Why founder storytelling has been COE's most consistent marketing asset from day one
• How a 55-day repurchase cycle shapes their entire email flow strategy
• The cross-sell and win back approach that keeps customers coming back for backup pairs, new colorways, and replacement lenses
• What seven years of building an ecommerce brand actually taught him that he wishes he'd known sooner

When you love what you do, work doesn't feel like work. That's the energy of this whole conversation.

Connect with COE:

• Website: https://coewear.com
• Instagram: @coeyewear

Work with Joy Joya: https://joyjoya.com

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📥 Download the FREE Front Door Study: https://joyjoya.com/frontdoor

I subscribed to 362 real ecommerce brands - jewelry, fashion, beauty, home, wellness, accessories - using fresh email addresses and phone numbers I'd never used before. I just wanted to know what actually happens after you hand over your contact information. Not what a Klaviyo dashboard says is happening. What actually shows up in the inbox.

Nearly half of them never sent a welcome email at all.

That means 158 brands took someone's email address, made them a promise - usually a discount or incentive - and then went completely silent. And SMS had the same problem, maybe worse. 53 brands never sent the text they promised either, and giving up a phone number is a bigger ask than an email. Going silent after that isn't just a missed conversion. It's probably the last time that person bothers engaging with you.

The part that got me wasn't the deliverability issues or the mismatched offers or the spam folder problems - though all of those showed up too. It was that nobody in this study is losing because they lack a sophisticated segmentation strategy. They're losing because the very first message, the most important one they'll ever send, just isn't sending. Or isn't landing. Or isn't matching what they promised.

And that's actually good news. Because this isn't complicated or expensive to fix.

In this episode I walk through what I found across all 362 brands, why the welcome window is the most critical moment in your entire email program, and the one thing you can do today to find out exactly where you stand.

✨ In this episode, you'll learn:

• Why nearly half of the 362 brands I subscribed to never sent a welcome email - and what that's actually costing them
• Why SMS silence after a signup is an even bigger offense than email silence
• The brands that didn't even have a real way to sign up - and what that signals to potential customers
• What happens when your welcome offer doesn't match what you promised on the popup
• Why deliverability problems are likely worse than most brands realize - and what I could see just from the consumer side
• Why the basics, not advanced strategy, are what's actually breaking most email programs
• The one simple thing you can do right now to find out exactly what your new subscribers are experiencing

You genuinely can't fix this until you've experienced it as your own customer.

Work with Joy Joya: https://joyjoya.com

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Every SMS marketing platform is pushing something called RCS right now, telling you it's the future of texting your customers. And the upgrade is real - but the pitch is leaving out a few things worth knowing before you make any decisions.

RCS, which stands for Rich Communication Services, isn't actually new technology. It was standardized back in 2007. The reason everyone is suddenly talking about it in 2026 is that Apple only added support for it in iOS 18, which came out in fall 2024. Once iPhone users were covered, rich messaging across both major platforms became possible for the first time - and that's what's driving all the noise.

The difference between SMS and RCS is genuinely significant. Instead of a plain text from a string of random numbers, your customers see your actual brand name, logo, and a verified badge. Instead of compressed, blurry product images, they see high-res photos. Instead of a link, they get tappable buttons - Shop Now, Track Your Order - right inside the message thread. It's a real upgrade in how branded and trustworthy your texts look and feel.

But there's an approval process, a waitlist with no guaranteed timeline, a country availability limitation, and a few things about how to measure performance that most platforms aren't mentioning. And none of it matters if your SMS foundation isn't solid first.

In this episode I break down what RCS actually is, what it takes to get set up, what it genuinely does better than SMS, and my honest take on whether it's worth pursuing right now.

✨ In this episode, you'll learn:

• Why RCS isn't new - and what actually changed to make everyone talk about it now
• What the difference between an SMS and an RCS message actually looks and feels like as a consumer
• What the approval process involves and why the timeline is unpredictable
• Why RCS has an automatic SMS fallback - and why that matters for your reach
• Which 10 countries RCS is currently available in
• Why RCS delivery reporting is actually more reliable than SMS - and what that means for your data
• The trust and anti-phishing benefits that come with being a verified RCS sender
• Why click rate isn't the right metric to compare RCS and SMS performance
• How to think about RCS as a layer on top of SMS - not a replacement for it

This isn't hype you should ignore. But it's not an emergency switch either. Get your fundamentals right first - and then RCS can be a genuinely good next layer.

Work with Joy Joya: https://joyjoya.com

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390Julie Cole said something in our conversation that I haven't stopped thinking about. Social media, content, followers - all of it can disappear tomorrow. The only thing she actually owns is her email list.

Julie is the co-founder of Mabel's Labels, the brand behind those indestructible labels you've seen on kids' water bottles and lunchboxes - the ones that survive the dishwasher, the microwave, and everything in between. She started the company 23 years ago in her sister's basement with three co-founders, none of them technical, trading a foosball table for their first website. It's since grown into a multi-million dollar brand selling worldwide.

What I really wanted to dig into with her was how she thinks about email after two decades of building it. She segments by life stage - kids growing into teenagers, and now labels for aging parents. She guards her list fiercely, turning down requests to use it even when it costs her a speaking opportunity. And she treats it like the most valuable asset the company owns, because it is.

This conversation is full of the kind of perspective you only get from someone who's actually been doing this for 23 years.

✨ In this episode, you'll learn:

• How Mabel's Labels got its first big marketing break before social media even existed - and what it taught them about the power of the inbox
• Why Julie guards her email list so carefully she'll turn down opportunities to protect it
• How segmenting by life stage has kept customers coming back for over two decades
• The repeat customer flywheel that turns back-to-school buyers into lifelong label customers - and now, senior label customers too
• How Julie thinks about the relationship between social media and email - and why one will always take priority
• Why UGC and founder visibility have become core to how Mabel's Labels builds trust in an era where everyone's questioning what's real
• The culture of innovation Julie has built internally - and why giving teams room to experiment is good for the bottom line
• What 23 years in ecommerce actually teaches you about staying relevant when everything keeps changing

The only thing you really own is your email list. Everything else can disappear tomorrow.

Connect with Julie:

• Mabel's Labels: https://mabelslabels.com
• More on Julie: https://mabelslabels.com/juliecole
• Instagram: @juliecoleinc

Work with Joy Joya: https://joyjoya.com

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Klaviyo has been rolling out something called Composer in beta - an AI agent that promises to build entire marketing campaigns from a single prompt. Audience, copy, design, segmentation, all of it. The promise is impressive.

So I got access on a real client account and tested it myself. And my honest take is more nuanced than the hype - and more useful than the skeptics would have you believe.

The short version: Composer is less an autonomous agent and more a really well-informed assistant. It knows your account data better than any outside AI tool could. It just still needs you.

Where it genuinely surprised me was the data side - send time recommendations backed by actual account history, revenue per recipient, open rates by date, flagging which sends had enough volume to be statistically meaningful. That's marketing expert level analysis, and it's specific to your account in a way that ChatGPT or Claude simply can't replicate without a direct integration.

Where it fell short was the creative side. The copy was functional but generic. The design pulled image slices from across the account that didn't really hang together. Getting it to feel on brand would have taken enough back and forth that I may as well have just written and designed it myself.

In this episode I walk through exactly what happened when I tested it, what genuinely impressed me, where it still needs a human, and how to think about using it if you get access.

✨ In this episode, you'll learn:

• What Klaviyo Composer actually is and what it promises to do
• What happened when I tested it on a real client account with a real campaign prompt
• Why the creative output is a starting point, not a finished product
• The limitation that affects accounts where most emails are designed in Figma or Canva
• The one thing Composer did that genuinely surprised me - and why it matters
• Why the send time analysis is where this tool actually earns its place
• What to watch out for with the auto-populated segmentation suggestions
• How to think about the human vs. AI division of labor in your email program right now

Let it handle the data. You handle the creative direction and strategy. That framing is really useful for anyone thinking about where AI fits into their email marketing going forward.

Work with Joy Joya: https://joyjoya.com

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$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over.

If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But what's actually happening is something every ecommerce brand sending marketing emails needs to understand.

Those two tools aren't giving you different answers because one of them is wrong. They're giving you different answers because they're asking completely different questions. Klaviyo is asking how much did the people who engaged with this email go on to buy. Google Analytics is asking how much was purchased in the single visit that started from clicking the email. Same campaign, different questions, different numbers.

Once you understand that, the gap stops being scary - and starts being expected.

But there's more to it than just the attribution philosophy. There are specific settings inside Klaviyo that most brands have never looked at, and those settings have a massive impact on the revenue numbers you're seeing every month. If you've never checked your attribution window or thought about whether open-based attribution makes sense for your account, this episode is going to be eye-opening.

In this episode, I walk through exactly why these numbers differ, what to check first when you see a shocking gap, and how to actually reconcile your data so you can make real decisions instead of nervous ones.

✨ In this episode, you'll learn:

• Why Klaviyo and Google Analytics report completely different revenue for the same campaign - and why neither one is lying
• The first thing to check when you see a big discrepancy (it tells you immediately whether something is broken or not)
• How Google Analytics decides which channel gets credit for a sale - and why it's the most conservative number you'll see
• What Klaviyo's open-based attribution actually means and why it inflates revenue compared to other tools
• Why Apple Mail Privacy Protection may be affecting your open counts - and what to do about it
• The pros and cons of switching to click-only attribution in Klaviyo
• Why your Shopify store is the only real source of truth - and how to think about every other tool's numbers
• Why understanding this protects you in conversations with agencies, employees, and anyone else reporting on email performance

When you can explain the gap, it stops being something that makes you feel like someone's pulling one over on you — and starts being something you can actually use.

Work with Joy Joya: https://joyjoya.com

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The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done.

That's a problem. Because the subscribers who buy from email one were already close to purchasing anyway. The discount and the timing just pushed them over the edge. The rest of your welcome series exists for everyone who wasn't ready yet - the people who need more trust, more context, more touchpoints - and that group is typically the majority.

But length is just one piece of it. The deeper issue is what's actually inside those emails. A welcome flow that feels like it could have come from any brand in any industry isn't going to convert. Static product blocks that haven't been updated since the flow was built aren't giving new subscribers an accurate picture of who you are. And treating someone who already purchased the exact same way as someone who's never bought a thing is leaving revenue on the table every single day.

You already paid to get these subscribers - through paid ads, organic content, collaborations, or years of showing up. The welcome flow is where that investment either pays off or gets wasted.

In this episode, I walk through the specific places welcome flows leak revenue, what to do about each one, and why getting this right isn't starting from scratch - it's making sure the work you've already done actually converts.

✨ In this episode, you'll learn:

• Why the welcome window is your highest attention moment - and how most brands squander it
• Why 4 emails is the minimum for a welcome flow and 5-7 is optimal
• What every email in the sequence needs to do - and why more discount reminders isn't the answer
• The most common welcome flow problem: emails that feel like they could come from any brand
• How personalization from your pop-up can meaningfully change how the welcome series performs
• Why dynamic content is one of the easiest wins in any welcome flow - and why most brands overlook it
• What happens when a welcome flow hasn't been touched since it was built and the brand has completely evolved
• The revenue leak that comes from treating first-time purchasers and non-purchasers exactly the same
• How to think about whether buyers should exit the flow or stay in with adjusted content

The welcome flow is where your subscriber acquisition investment either pays off or gets wasted. Getting it right is worth the effort.

Work with Joy Joya: https://joyjoya.com

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Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program.

But the conversation around it is almost always one-directional: more segments, more targeting, more personalization. And at a certain point, that stops being true.

I see brands build 12, 20, who even knows how many segments - and end up spending more time managing those segments than actually sending good campaigns. The result is a sophisticated-looking account generating less revenue than a simpler setup would. More segments doesn't automatically mean more revenue. Often it just means more complexity for the sake of complexity.

There's also a math problem most brands don't see coming. When you fracture your engaged list into smaller segments, you're sending to fewer people - and the lift in open rates doesn't always make up for the drop in volume. Worse, when you send one campaign to five "different" segments, there's almost always massive overlap. You're not reaching new people. You're just hitting your most engaged subscribers more often.

In this episode, I break down when segmentation starts working against you, the simple test for deciding which segments are actually worth keeping, and what a leaner, more sustainable segmentation strategy actually looks like.

✨ In this episode, you'll learn:

• Why more segments doesn't automatically mean more revenue - and can actually mean less
• The real workload cost of maintaining too many segments
• The math problem most brands don't realize they have when they over-segment
• Why sending one campaign to five "different" segments often just means hitting the same people more often
• Why using a completely different segment for every send leaves you with no baseline to learn from
• The simple test for deciding whether a segment is actually worth keeping
• Why segments with only 10-20 people are usually adding noise, not value
• What a leaner segmentation strategy looks like: one engaged foundation plus a small number of intentional layers

A leaner set of segments you actually use is worth far more than an elaborate setup that mostly just looks impressive.

Work with Joy Joya: https://joyjoya.com

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The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs.

What I see instead is one of two extremes. Either the CTA is completely ignored - "Shop Now" slapped on every button, same wording across every email, no thought given to whether it's actually doing its job. Or it's wildly overthought - someone spent 20 minutes trying to make the button sound clever and ended up with copy that nobody instantly understands.

Both are a problem. And the fix is simpler than most brands expect, because simple almost always wins with CTAs. The brands that obsess over making their buttons sound unique are often the ones leaving clicks on the table every single day.

The other thing worth talking about is structure - because a CTA doesn't live in isolation. It lives inside an email, often alongside other buttons and links, and how those compete or support each other changes everything about whether anyone clicks at all.

In this episode, I walk through what actually makes a CTA work, the formula that produces clear and compelling button text almost every time, and how to think about CTA hierarchy so your emails stop pulling people in five directions at once.

✨ In this episode, you'll learn:

• Why the CTA is the most overthought and under-strategized part of most email programs
• The simple verb + noun formula that produces strong CTAs almost every time
• Why "Shop Now" has survived decades of email marketing - and what that tells you about clarity
• The most common CTA mistake brands make and how it kills clicks before anyone even reads the button
• What happens when an email has five different CTAs - and why nobody clicks any of them
• Why every email needs one primary goal, and how to structure everything else around it
• How to repeat a CTA throughout an email without it feeling repetitive or overwhelming
• First person vs. second person CTAs - when it works and when it just feels like a conversion tactic
• Why a CTA that's hard to write is almost always a sign that the email itself needs more work first

If your button text feels hard to write, stop trying to fix the button. Go back and clarify the email - and the CTA will almost write itself.

Work with Joy Joya: https://joyjoya.com

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Popups have a reputation. We've all landed on a site, barely had a second to look around, and been hit with a full-screen form asking for an email address before we even know what the brand sells. That's not a popup problem - that's a strategy problem.

A well-timed, well-designed popup is one of the most effective list growth tools an ecommerce brand has. Avoiding them because you don't want to seem pushy doesn't make your site feel more premium - it just means fewer people are entering your email ecosystem every single day.

But here's the question I want to ask if you already have one: when did you last actually look at it? Not glance at it - actually open it, put your email in, read through every step, and ask whether it's doing what you'd want it to do for a first-time visitor? For most brands, the honest answer is whenever I first set it up - which might have been a year ago, two years ago, or longer.

The details in a popup matter a lot more than most brands realize. And there's one part of it that almost everyone overlooks entirely.

In this episode, I walk through the three parts of a popup worth auditing: the trigger, the suppression settings, and the success step - including one counterintuitive recommendation about your discount code that might genuinely surprise you.

✨ In this episode, you'll learn:

• Why popups get a bad reputation - and why avoiding them is costing you subscribers
• The difference between a time delay and scroll trigger, and how to decide which makes sense for your site
• The 80% rule for setting popup timing based on your actual session data
• Why where your traffic is coming from should influence when your popup fires
• Two suppression settings worth checking right now - and why showing a popup to existing subscribers is a bad look
• What the success step is and why it's the most underlooked part of any popup setup
• Why putting your discount code on the success step is actually working against you
• What that first open and first click really means for your deliverability - and how your popup can set that up right

A popup that's been running untouched for two years isn't a set-it-and-forget-it win. It's just a decision nobody's revisited.

Work with Joy Joya: https://joyjoya.com

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Most brands have heard of domain warmup. When you're setting up a new Klaviyo account, you don't just blast your entire list on day one - you start small, build gradually, and let inbox providers get to know you as a sender. That part tends to make sense to people.

What doesn't get talked about nearly enough is what comes after that. Warmup isn't a one-time thing you do at the beginning and then forget about. It's a tool you can come back to - and for a lot of brands, it's something their account needs right now and they don't even know it.

If your open rates have been sliding for months, if your deliverability feels off, or if you've just done a major list clean, a proper warmup might be exactly how you course correct. Because the conditions in your account today are not the same as when you first set it up - and acting like nothing has changed is how deliverability problems get worse without anyone noticing.

This episode is also the natural follow-up to last week's conversation about list health. Cleaning your list resets your audience. A warmup is how you rebuild your sender reputation on top of that cleaner foundation. One without the other is only half the fix.

In this episode, I walk through how to know if your account needs a warmup, what the process actually looks like in practice, and the biggest mistake brands make when they try to do it themselves.

✨ In this episode, you'll learn:

• Why domain warmup isn't just for new accounts - and when to come back to it
• The open rate number that signals something is genuinely wrong with your deliverability
• Why you should always check your authentication settings before starting a warmup
• What DKIM, SPF, and DMARC records are and why they matter for your sender reputation
• What a phased warmup actually looks like inside Klaviyo, step by step
• What to watch between each send and when to pause before moving forward
• The biggest mistake brands make when running a warmup (and why patience is the whole point)
• Why list health and domain warmup go hand in hand - and why doing one without the other isn't enough

Warmup isn't a one-time credential you earn and keep forever. It's more like ongoing maintenance - and it's a lot easier to be proactive about than reactive about.

Work with Joy Joya: https://joyjoya.com

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A big email list feels like proof of something. Momentum. Years of work finally paying off. And that number sitting at the top of your Klaviyo dashboard can feel like a badge of honor - especially when you remember all the pop-up forms, giveaways, collaborations, and events that built it.

But what if that number is giving you a completely false picture of how many people actually want to hear from you?

I recently started working with a skincare brand that had built their list to 45,000 subscribers. On paper, that's genuinely impressive. When we got into the account, the real engaged audience was closer to 9,000. The rest was a combination of bots, role accounts, giveaway signups who never had any interest in buying skincare, and contacts that hadn't engaged in years - all sitting there, counted in that number, and costing the brand real money every single month.

This isn't a rare situation. I see versions of it constantly across skincare brands, jewelry brands, apparel brands - really any brand that's been building a list for more than a couple of years without a regular maintenance practice. The number in the dashboard almost never matches the real audience. And the gap between those two things is usually a lot bigger and a lot more expensive than anyone realizes.

In this episode, I break down what actually ends up polluting an email list over time, what it costs you in deliverability and Klaviyo pricing, and how to start thinking about whether your list needs a serious cleanup.

✨ In this episode, you'll learn:

• Why a big email list can actually work against you - and what the number in your dashboard isn't telling you
• The types of contacts that silently pollute most lists over time (including some that aren't obvious)
• Why giveaway and collaboration traffic is so often the source of list bloat
• How a dirty list affects your sender reputation and hurts deliverability for everyone - including your best subscribers
• The real cost of a bloated list inside Klaviyo's pricing model (and how much brands are overpaying)
• Why this client went from 45,000 to 9,000 subscribers - and why their performance actually got better
• How to let go of the ego piece and reframe what a smaller, cleaner list actually means
• Three things to look at right now to figure out if this problem applies to you

A smaller number you can actually market to is worth infinitely more than a big number that's costing you money and working against you.

Work with Joy Joya: https://joyjoya.com

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Klaviyo makes it easy to set up a win back flow. There's a default template ready to go, so most brands turn it on, move on, and assume it's working. And technically it is - it's running. But running and working are two very different things.

When I go into a new client's account and look at their win back flow, what I almost always find is something that was set up once, never really thought through, and is running on default settings that nobody ever questioned. The timing is off. The re-entry settings are wrong. The emails are leading with a discount when they should be leading with something worth coming back for.

A lot of that comes down to a fundamental confusion about what a win back flow is even supposed to do - and how it's different from a sunset flow. Because they're not the same thing, and if you're treating them like they are, you're bringing the wrong energy to the wrong audience.

A win back flow isn't about rescuing the unrescuable. It's about reopening a conversation with someone who already knows you and just needs a reason to come back. That's a completely different job - and it requires a completely different approach.

In this episode, I walk through the four things I look at when auditing a win back flow, the real brand examples that show what getting it right actually looks like, and a framework for making sure yours is doing the work it's supposed to do.

✨ In this episode, you'll learn:

• The difference between a win back flow and a sunset flow - and why mixing them up costs you
• Why the first question to ask isn't about the emails at all - it's about who's entering the flow
• How to use your actual repurchase data to set win back timing (instead of guessing)
• Why firing your win back too late means you're showing up to a conversation that already ended
• The re-entry setting most brands never check - and why it matters more than you think
• Why leading with a discount is often the laziest and least effective way to bring someone back
• Real brand examples of win back flows that lead with relevance, voice, and something actually worth coming back for
• A five-part audit framework to run on your own win back flow

The best win back flows don't feel like a win back flow. They feel like a well-timed, thoughtful message from a brand that noticed you'd been away - and actually has something worth showing you.

Work with Joy Joya: https://joyjoya.com

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This month marks 10 years since I officially started Joy Joya. And I've been sitting with that for a while, trying to figure out what I actually want to say about it.

There's a version of this episode that writes itself - the highlight reel, the wins, the listicle wrapped up in a bow. I didn't want to do that. What I wanted to do was be honest, because that's more useful.

So that's what this episode is. It's the real version - the messy pivot, the gradual realization, the external pressures that made staying put feel untenable, and the thing I kept coming back to through all of it: email.

Not because email is glamorous - I'll be the first to admit it's not. But because it's built on something that doesn't go away. A direct relationship between a brand and a person who asked to hear from them. And after 15 years in marketing watching channels rise and fade, that staying power means everything.

In this episode, I share what actually happened over the last 10 years, why I niched into email later than I should have, what made me finally go all in, and what I still believe about where email is headed.

✨ In this episode, you'll learn:

• How Joy Joya started - and why it looked nothing like what it is today
• The client moment that changed how I saw email marketing entirely
• Why full-service marketing was frustrating in a way I couldn't ignore
• What email does that almost no other marketing channel can: show you exactly what you did and what it produced
• Why I went narrower in what we offer and broader in who we serve at the exact same time
• What 15 years in marketing taught me about which channels actually last
• Why email compounds in a way that's genuinely rare - and why that matters more the longer you're in business
• What I'm watching, what I'm curious about, and where I think email goes from here

Here's to 10 years - and to whatever comes next.

Work with Joy Joya: https://joyjoya.com

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Almost every brand sends last chance emails. End of a sale, final hours of a promotion, last day before something's gone. They're a completely normal part of any email calendar.

And yet - we've all been on the receiving end of one that felt off. A little frantic. A little hollow. Like the brand was more stressed about hitting a number than genuinely trying to help you not miss something.

The difference between a last chance email that works and one that doesn't usually isn't the format. It's not the countdown timer or the headline size. It goes deeper than that - into the credibility you've built before that email ever lands, the tone you write from, and whether your subscriber actually has enough time to do something about it.

Because by the time someone opens your last chance email, they've already made a judgment call about whether they believe you. And that judgment was formed long before they read a single word.

In this episode, I break down the four things that actually determine whether a last chance email earns its place in the inbox - and a gut check you can run before you send your next one.

✨ In this episode, you'll learn:

• Why last chance emails fail before they're even opened - and what builds believability over time
• How a promotional calendar that never really ends trains your subscribers not to respond
• The difference between urgency that feels confident and urgency that reads as panic
• Why writing from brand anxiety almost always shows up in the copy - and how to write from confidence instead
• The timing mistake that turns real urgency into a missed opportunity for most subscribers
• Why "ends tonight" is vague in a way that costs you - and what specificity actually does for trust
• How to shift from writing about what the brand needs to what the subscriber stands to miss
• A four-part gut check to run before you send any last chance email

The best last chance emails don't feel like a brand sprinting to the finish line. They feel like a clear, confident reminder from someone who genuinely thinks you'd want to know.

Work with Joy Joya: https://joyjoya.com

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There's a lawsuit in the news right now involving a major retailer and their email marketing. I'm not going to weigh in on the legal debate - but it did make me want to talk about something I think gets overlooked when email programs are moving fast.

Email is permission-based marketing. Someone gave you their address and said yes, you can communicate with me. That's not a small thing. And it comes with a responsibility that's easy to lose sight of when you're optimizing for clicks and conversions in the moment.

Urgency isn't the problem. A sale that genuinely ends, an item that's almost gone, a seasonal moment that isn't coming back - that's real urgency, and communicating it clearly is good marketing. The problem is when urgency became so effective, and email became such a volume game, that it started getting used as a default. Not because there was something real to communicate, but because it moves people.

And somewhere along the way, the subject line stopped reflecting reality - and started creating it.

Most brands, when they audit their own emails honestly, find more manufactured urgency than they realized. And the cost isn't just legal. It's the slow erosion of the trust your whole email program runs on.

In this episode, I break down the difference between urgency that's earned and urgency that's manufactured, why it matters more than most brands realize, and two practical things you can do right now to start thinking about your email program as a trust-building tool - not just a revenue lever.

✨ In this episode, you'll learn:

• What the Ulta lawsuit is actually about - and why it's worth paying attention to even if you're a small brand
• Why manufactured urgency became so common in email marketing (and why that doesn't make it okay)
• The difference between urgency that's earned vs. urgency that just borrows against your audience's trust
• How to think about every email you send as either a deposit or a withdrawal in your subscriber relationship
• Why the trust problem isn't new - even if the legal risk is
• How a promotional calendar stacked with rolling, overlapping sales is quietly training your audience not to respond
• Two practical steps to audit your own urgency habits and start building a more sustainable email program

When your subscribers learn that your deadlines are real, you don't have to manufacture the pressure. The pressure's already there - because you've built a track record of meaning what you say.

Work with Joy Joya: https://joyjoya.com

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Lists and segments both group people. They both show you a number. They both show up when you're sending emails. So it's easy to assume they're basically the same thing with different names - especially when you're moving fast and just trying to get a campaign out the door.

But that assumption is one of the most common structural mistakes I see inside email accounts, and the tricky part is that nothing breaks immediately. Your campaigns still send. Your flows still run. People still get your emails. The damage is quieter than that.

What actually happens is that the logic underneath your account starts to get a little off. Wrong groupings, automations firing when they shouldn't, reporting that's hard to trust - and over time, an account that technically works but is increasingly hard to navigate, delegate, or scale.

The fix isn't complicated, but it does require understanding what lists and segments are actually for — and why they were never meant to be interchangeable in the first place.

In this episode, I break down the real difference between lists and segments, why mixing them up causes problems that ripple out across your entire account, and how to start thinking about your email structure more clearly.

✨ In this episode, you'll learn:

• Why lists and segments look similar inside Klaviyo - and exactly where that similarity ends
• The functional difference: what lists answer vs. what segments answer
• How using the wrong one for the wrong job creates logic problems that compound over time
• Why the damage usually doesn't feel urgent - until the account is really hard to manage
• The three shifts that help you use lists and segments the way they were actually designed to work
• What to look for when auditing your own account - and the yellow flag that says it's time to simplify
• Why a clean email structure leads to better targeting, more predictable flows, and reporting you can actually trust

If your email account feels hard to follow, hard to delegate, or just harder than it should be, there's a good chance this is part of why.

Work with Joy Joya: https://joyjoya.com

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Plain text emails can feel almost too simple. No design, no product blocks, no polished layout. So why do they sometimes outperform emails that took way more time to build?

A lot of ecommerce brands either dismiss plain text emails as unfinished - or overcorrect and treat them like a silver bullet. The truth is more nuanced than that.

Plain text isn't a shortcut. It's a strategic format choice - and when it's used well, it can change how your audience experiences your message entirely.

But here's the catch: without design to lean on, your writing has to do all the heavy lifting. And if the copy isn't strong enough, plain text won't save it - it'll expose the problem faster.

In this episode, I break down when plain text emails actually make sense, why they sometimes outperform designed campaigns, and the biggest mistakes brands make when using them.

Because this isn't really about choosing between plain text and design. It's about choosing the format that best supports the job your email needs to do.

✨ In this episode, you'll learn:

• Why plain text emails aren't automatically "better" - and what actually makes them work
• How email format shapes the way subscribers perceive and engage with your message
• The biggest mistake brands make when switching to plain text (hint: it's not about removing images)
• Why stripping design from a campaign-style email usually makes it perform worse, not better
• How plain text can be a powerful diagnostic tool for your email copywriting
• The key difference between what plain text emails and designed emails do best
• Three ways to use plain text more strategically in your email marketing

If your email can't perform without design, it's not a design problem - it's a messaging problem. Plain text just makes that visible.

Work with Joy Joya: https://joyjoya.com

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Episode #375 – Is Your Welcome Discount Hurting Your Email Performance?

When it comes to growing your email list, most ecommerce brands are focused on one thing: more.

More subscribers. More signups. Higher pop-up conversion rates.

But what if the way you're growing your list - especially through your welcome discount - is actually making your email performance worse over time?

At first, it can feel like everything is working. Your list is growing quickly, your pop-up is converting, and new subscribers are coming in every day.

But underneath that growth, something else might be happening.

In this episode, I break down the hidden downside of optimizing for list growth without considering subscriber quality - and how your welcome offer might be shaping your results far beyond that first signup.

Because your welcome flow can only perform as well as the people entering it.

✨ You'll learn: • Why more subscribers doesn't always mean more opportunity • How optimizing for pop-up conversion can quietly weaken your list • The two types of subscribers your welcome offer attracts — and why it matters • How low-intent subscribers impact engagement, conversions, and deliverability • Why your welcome flow performance depends on the quality of your inputs • How your welcome offer shapes the long-term relationship with subscribers • Why list growth should be measured by quality, not just volume • Three simple ways to evaluate and improve your welcome offer strategy

Growing your list isn't just about getting more people in the door - it's about attracting the right people.

When your welcome offer is aligned with your brand and your messaging, you build a list of subscribers who actually want to hear from you - and that's what drives long-term performance.

Work with Joy Joya: https://joyjoya.com

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Episode #374 - The Email Bottleneck That's Quietly Limiting Your Growth

When ecommerce revenue stalls, the instinct is almost always the same: we need more traffic.

More ads. More eyeballs. More list growth.

But what if the real problem isn't how many people are coming in - it's what happens after they arrive?

In this episode, I'm breaking down the email bottleneck that quietly limits growth for so many online stores - and why adding more traffic on top of a weak system only makes the problem bigger.

Because if your email ecosystem isn't built to convert, recover, and retain, you're not scaling revenue… you're scaling inefficiency.

I walk through a real client example of an ecommerce brand that thought they had a traffic problem, but what we uncovered was something much more common: a backend system that wasn't designed to carry growth.

We'll look at where the gaps typically show up, how to identify them in your own business, and what actually changes when you fix the middle of your funnel instead of just feeding the top.

You'll learn:

• Why "we need more traffic" is often the wrong conclusion • How weak email systems quietly cap your revenue potential • What a shallow welcome flow actually costs you in lost conversions • The difference between basic cart recovery and a system that consistently converts • Why checkout abandonment deserves its own strategy (and how many brands miss this) • The missed opportunity in post-purchase - and how it impacts repeat revenue • How to identify if your email ecosystem is the real bottleneck • Why growth doesn't start at the top - it compounds in the middle

Most brands don't have a traffic problem.

They have a system problem.

And until your email marketing is engineered to guide, persuade, and retain - more traffic will only amplify what's already not working.

Work with Joy Joya: https://joyjoya.com

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Episode #373 – Why Your Email Campaigns Might All Sound the Same

Seasonal themes can make your email marketing feel cohesive and intentional - but lean too hard into one, and suddenly every email starts sounding the same.

If you've ever planned a month of campaigns around a theme like Spring Refresh, Holiday Sparkle, or New Year Energy, you know how helpful it can feel at first. Themes give your calendar structure and make creative planning easier.

But there's a hidden trap.

When the theme quietly becomes the strategy, your messaging can start to feel repetitive, vague, and less effective - even if everything looks perfectly on-brand.

In this episode, I'm breaking down what over-theming actually looks like in email marketing and how to keep seasonal messaging fresh without forcing every campaign to fit the same creative angle.

Instead of letting the theme lead the strategy, you'll learn how to structure campaigns around the job each email needs to do - and use themes as supporting creative elements rather than the main message.

You'll learn:

• Why seasonal themes are helpful — but shouldn't drive your entire strategy • What over-theming actually looks like inside a campaign calendar • Why cohesive messaging doesn't automatically lead to conversions • The subtle way repeated theme language reduces urgency and engagement • How customers actually experience your emails in their inbox • The types of campaigns every ecommerce brand should rotate through • How to use seasonal themes as creative seasoning — not the main ingredient • A simple self-check to know when your theme has started weakening your messaging

Themes should create momentum, not monotony.

When each email focuses on a specific job — whether that's new arrivals, merchandising, proof, or urgency — your messaging stays clear, relevant, and much more likely to convert.

Work with Joy Joya: https://joyjoya.com

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Episode #372 – Why Your Abandoned Cart Flow Won't Recover Every Sale

Cart abandonment automations are powerful - but they're not a magic net that catches every abandoned cart you see in Shopify.

If you've ever opened your Shopify analytics, seen a huge list of abandoned carts, and thought "Why aren't we getting all of these sales back?" - this episode will reset your expectations fast.

Because here's the truth: an abandoned cart is not the same thing as a lost sale.

In this episode, I explain what cart abandonment actually represents, why recovery rates are naturally lower than many founders expect, and what metrics really matter when evaluating the performance of your abandoned cart flow.

Instead of obsessing over the carts you didn't recover, you'll learn how to measure success based on the revenue your automations consistently bring back over time.

You'll learn:

• Why an abandoned cart doesn't necessarily represent a guaranteed purchase • The real difference between cart abandonment and checkout abandonment • Why most shoppers add items to their cart without immediate buying intent • What normal abandoned cart recovery rates actually look like • The benchmarks high-performing brands typically achieve • The key levers that improve abandoned cart flow performance: timing, messaging, trust signals, and buyer intent alignment • Why the goal isn't eliminating cart abandonment - it's capturing the right buyers at the right moment

Abandoned cart flows aren't designed to save every sale.

They're designed to quietly recover the buyers who were already close - and when your automation is doing that consistently, it's working exactly as it should. Check out the accompanying blog post here: https://joyjoya.com/blogs/podcast/cart-abandonment-are-your-revenue-recovery-rates-healthy

Work with Joy Joya: https://joyjoya.com

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Episode #371 – Is a More Expensive Email Platform Actually Worth It?

Is paying more for an email marketing platform actually worth it - or is that just industry hype?

I've seen so many ecommerce brands choose tools based on price alone… and then regret it later when their strategy outgrows the platform.

In this episode, I break down when investing more makes sense - and when it doesn't. Because your email platform isn't just a monthly subscription. It's infrastructure. And infrastructure decisions compound.

If you're serious about email and SMS becoming revenue channels (not just newsletters), this is a decision that deserves more thought than "what's the cheapest option?"

You'll learn:

• Why brands rarely regret investing in a stronger platform upfront
• The hidden cost of choosing a cheaper tool (it's not the subscription price)
• What "infrastructure decisions compound" really means in email marketing
• The real example of a brand locked into an annual deal that no longer fits
• What you're actually paying for in a premium email platform
• When it's perfectly fine to start with a lighter platform
• The question you should ask instead of "What's the cheapest option?"

Price usually reflects capability in email marketing tools. And when your email program starts working, the last thing you want is to rebuild your foundation mid-growth.

Work with Joy Joya: https://joyjoya.com

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Episode #370 – Why "Just Be Consistent" Isn't an Email Strategy Anymore

"Just be consistent" is one of the most common pieces of email marketing advice - and in 2026, it can quietly become a trap when it's misunderstood.

For years, consistency meant momentum, visibility, and growth. But today, many founders are stuck sending emails out of obligation instead of intention - and that pressure often leads to weaker engagement, burnout, and unpredictable results.

In this episode, I break down the difference between mechanical consistency (sending just to maintain a schedule) and strategic consistency (building predictable trust without adding noise to the inbox).

Instead of chasing weekly streaks, I'll walk you through the real shift happening in modern email marketing - where success is driven by signals, not schedules.

You'll learn:

• Why "send every week" can backfire when applied without strategy
• The difference between mechanical consistency and strategic consistency
• How forced frequency creates repetitive messaging and weaker engagement signals
• The four key signals that should determine your email cadence today:
• Audience readiness
• Message strength
• Lifecycle infrastructure

• Engagement stability

• How mature brands maintain presence without burning out their list — or themselves

Strategic consistency isn't about never skipping a send. It's about showing up in ways that build trust, maintain deliverability, and support long-term revenue growth.

Work with Joy Joya: https://joyjoya.com

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Episode #369 – The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required)

If your email results feel inconsistent, you might be trying to use every campaign like it's doing CPR — reviving cold subscribers, persuading on-the-fence people, and rewarding the warm people all in one send. That's exhausting, and it rarely works.

Segmentation fixes this by doing one simple thing: it lets you choose the room before you choose the words. Because when you send one email to your entire list, you're speaking to people who are at totally different points in the conversation — and the message either becomes a compromise, or it only lands for a fraction of the room.

In this episode, I walk you through the three essential segments that stabilize campaign performance fast:

• Engaged subscribers (your dependable audience + deliverability protector)
• Unengaged subscribers (the people you stop emailing by default — and put into a re-engagement/sunset lane instead)
• Recent buyers (the relationship window you protect so you don't keep selling at someone who just purchased)

You'll also get a quick segmentation self-check (so you know when segmentation will actually reduce your workload), plus the common mistakes that make segmentation feel like "extra work" instead of strategy.

Work with Joy Joya: https://joyjoya.com

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Episode #368 – Stop Overwriting Your Emails (Write Shorter Emails That Get More Clicks)

In email marketing, most ecommerce founders don't actually have a copywriting problem - they have an overwriting habit.

Your email turns into a mini essay because you're trying to explain, prove, and reassure all at once. But in email marketing, simple, straightforward copy isn't boring — it's persuasive. Clear emails create momentum, get more clicks, and make buying feel easier.

In this episode, I'm breaking down why overwriting happens, the mindset shift that makes clarity feel safe, and a repeatable email copy framework you can use to write shorter, higher-converting marketing emails.

In this episode, you'll learn:

• Why ecommerce founders overwrite emails (and why it feels "responsible" in the moment)
• The 3 fears that lead to long, dense email marketing copy
• What "simple copy" actually means in email marketing (one point, one promise, one action)
• A quick clarity check to spot overwriting fast
• What not to do when you try to simplify (simple ≠ vague, simple ≠ corporate)
• The Straightforward Email Copy Framework: Hook → Value → Shop Path
• How to edit using the "So what?" filter so every line earns its place
• The mindset shift: email's job is to drive the click, not be the full sales page

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/strong-email-copy-how-to-write-ecommerce-emails-that-sell

Work with Joy Joya: https://joyjoya.com

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Episode #367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is

Unsubscribes can feel personal. Like every time someone leaves your list, it's proof you're doing something wrong. But here's the truth: unsubscribes aren't your problem. List churn without regrowth is.

In this episode, I'm breaking down what a healthy unsubscribe reality looks like, why unsubscribes are inevitable (and not a moral failure), and the simple replenishment system that keeps your email list renewing over time — so you can grow without spiraling.

In this episode, you'll learn:

• The real reason people unsubscribe (and why it often has nothing to do with you)
• What a "healthy" unsubscribe rate looks like — and when it's a real warning sign
• The 1% unsubscribe threshold and how to interpret it (spikes vs patterns)
• Why "low unsubscribes" can actually be worse if opens are quietly falling
• The 3 common founder overreactions that hurt engagement and trust
• The simple list replenishment plan that prevents a slow leak in your growth engine:
• A clear reason to subscribe (beyond "get 10% off")
• A consistent capture moment
• A welcome experience that earns the subscription
• An ongoing visibility loop that keeps new subscribers flowing in

Key takeaway: Your list isn't a bucket you fill once. It's a river. People will flow out — and the goal is to build a system that brings the right people in consistently.

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/email-list-churn-obsessing-over-unsubscribes-isn-t-the-key Work with Joy Joya: https://joyjoya.com

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Episode #366 - Your Emails Are Going to Promotions - Now What?

There's a whole corner of the internet selling ecommerce founders the idea that one tiny tweak will magically make Gmail favor their emails. And the truth is: chasing that promise usually makes things worse.

In this episode, I'm sharing my hot take on Gmail tabs (Primary vs Promotions): why Promotions isn't a penalty box, why "get into Primary" became such a thing, and what actually moves the needle if you want your emails to get opened, clicked, trusted, and drive revenue — even if they live in Promotions.

In this episode, you'll learn:

• What Gmail "Primary" vs "Promotions" really means (in plain English)
• Why Promotions is often a filing system, not a punishment
• The real reason "Primary inbox hacks" became a trend — and why they're usually a distraction
• Why engagement and recognition matter more than tab placement
• The 4 things to optimize for instead:
• "I recognize you."
• "You're worth opening."
• "This is easy to read and act on."

• "You feel human."

• When it does make sense to try for the main inbox (and when it backfires)

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/gmail-primary-inbox-promotions-tab-where-should-you-land Work with Joy Joya: https://joyjoya.com

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Episode #365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands)

If you've ever wondered, "Is my email program doing what it's supposed to be doing?" — you're not alone. Because everyone throws around percentages like they're universal truth… "Email should drive 30%." "No, it should be 40%." "Wait, mine is 12%… is that bad?"

🎧 In this episode, I'm making this simple and actually useful: what a healthy email revenue percentage looks like, what has to be true behind the scenes to hit 30–40%, and why this number is less about email "winning"… and more about your whole marketing system working together. We'll talk about Shopify's "green light" benchmark, why email gets credit so often (and why that's not a bad thing), and the calm way to interpret your number without spiraling — plus the simplest checklist to move it in the right direction.

💡 In this episode, you'll learn: ✅ A realistic "healthy range" for email revenue % — and why it's not one-size-fits-all ✅ Shopify's ~20% "green light" benchmark (and how to use it without shame) ✅ What usually needs to be true to reach 30–40% (hint: it's not just better copy) ✅ Why email should get a lot of the credit — and the difference between interest vs intent ✅ The real question to ask: "What's our path to the list?" ✅ How to interpret your number based on where you land (under ~10–15%, ~20–30%, ~30–40%) ✅ The "not a competition" speech: paid, organic, creators, and email as one ecosystem ✅ A simple checklist to move the number: flows, list growth quality, consistency, segmentation, onsite conversion

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/what-percentage-of-revenue-should-email-drive Work with Joy Joya: https://joyjoya.com

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Episode #364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout) Every ecommerce founder I know has two fears that live side-by-side: "Don't annoy my audience"… and "Don't leave money on the table." Abandonment flows hit both fears at the exact same time.

🎧 In this episode, we're getting real (and a little playful) about abandonment emails: how many nudges is too many, why the old "rules" exist, and why the right answer changes depending on what you sell and who you're selling to. You'll learn the key differences between browse abandon, cart abandon, and checkout abandon, why cart flows are usually the longest, and the calm, logical way to test your way to more recovered revenue—without over-contacting your list.

If you've ever stared at email #4 and thought, "Are we being strategic… or are we being clingy?" — this one's for you.

💡 In this episode, you'll learn: ✅ What "abandonment flows" actually include (browse, cart, checkout) — and why they're not interchangeable ✅ Why "how many touches?" depends on intent level (and which flow you're talking about) ✅ My (intentionally boring) recommendation: start with 2, earn the right to add a 3rd ✅ The benchmark to sanity-check expectations (and why "add more emails" is rarely the fix) ✅ Why cart abandon flows tend to be the longest — and checkout abandon the shortest ✅ The real goal: recover intent without sacrificing subscriber goodwill ✅ When 4–5 emails can actually make sense (higher price, higher trust, more objections) ✅ A simple testing path: what to track (placed order rate, revenue per recipient, unsubscribes/complaints) and how to iterate

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/how-many-abandonment-emails-are-too-many Work with Joy Joya: https://joyjoya.com

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Episode #363 - Why "Better Design" Isn't Boosting Your Email Revenue

Every week, I watch brilliant ecommerce founders obsess over the wrong thing: the design of their emails. They zoom in on pixel spacing, shade variations, and whether the button corners feel "too round."

But here's the truth: the more you fixate on your email design, the fewer clicks you actually earn.

🎧 In this episode, I'm breaking down why email design is where good marketing goes to die—and what to focus on instead if you care about performance. You'll learn why email isn't meant to be a "brand moment," what design is actually supposed to do (hint: guide behavior), and the "Clarity First" framework that will help you stop over-tweaking and start sending emails that convert.

If you've ever thought, "My emails are pretty… so why aren't they performing?" this episode will shift how you approach design forever.

💡 In this episode, you'll learn: ✅ Why email design isn't art direction—it's behavioral architecture ✅ What customers are really doing when they open your email (and why they're not "studying" it) ✅ The 5 jobs design must do to increase clicks (clarity, hierarchy, cognitive ease, direction, brand support) ✅ The "Clarity First" baseline layout to use for every single email ✅ What's actually optional once clarity is established (product grids, social proof, callouts, secondary CTAs) ✅ The sneaky way over-design adds friction, slows comprehension, and kills revenue ✅ Why efficient emails outperform beautiful ones—and how to build for action

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/overdesigning-emails-is-killing-your-clicks-do-this-instead

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Episode #362 - The One December Email That Carries Your Brand Into the New Year

Between December 26 and the first week of January, something subtle—but powerful—happens. The holiday chaos fades, the pace slows, and your customers start imagining a new version of themselves.

And that moment? It's one of the most emotionally open windows of the entire year.

🎧 In this episode, I break down why late December is the perfect time to send one thoughtful, identity-driven email—and how this single message can keep your brand top of mind well into January and beyond. You'll learn why this isn't about promotions or urgency, what your customer is really craving during this in-between season, and how to craft an email that feels grounding, intentional, and deeply aligned with who they're becoming.

If you've ever wondered how to stay relevant after the holidays—without shouting about sales—this episode will give you a powerful new framework.

💡 In this episode, you'll learn: ✅ Why late December is a uniquely emotional and receptive moment for your audience ✅ The real purpose of a "December transformation" email (and what it is not) ✅ How identity-driven marketing builds longer-term loyalty than promotions ✅ The five core components every December email should include ✅ Three different frameworks you can use, depending on your brand's voice and category ✅ Why this one email improves January performance across campaigns and flows ✅ How to position your brand as a trusted companion—not just a store—as customers enter a new chapter

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/the-perfect-email-campaign-to-close-the-year-inspiring-loyalty

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Episode #361 - The December Email Strategy Every Ecommerce Brand Needs BFCM brings a huge influx of first-time customers—but they're not loyal yet. Many came for a deal, were curious about your brand, or were buying a gift. Now is the critical moment where you either let them go cold… or turn them into repeat buyers who stay with you into 2026.

In this episode, Laryssa shares the exact step-by-step December + early January email strategy for transforming those once-a-year shoppers into customers who return, engage, and grow with your brand. What You'll Learn in This Episode

✓ What new customers actually need in the first 48 hours after purchasing ✓ How to use your post-purchase flow to build trust and reduce buyer's remorse ✓ The right kind of December inspiration + service emails ✓ How to guide customers through shipping deadlines (without stress) ✓ Smart ways to gather holiday UGC—even with low-social audiences ✓ Whether (and how) to send a holiday greeting message ✓ What to send in late December and January to spark self-gifting + loyalty ✓ How to introduce simple loyalty touchpoints that don't overwhelm

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/the-real-strategy-begins-after-black-friday-cyber-monday

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If your ecommerce brand is obsessing over checkout tweaks, button colors, pop-ups, and discounts—but your email marketing still feels flat—there's a deeper issue at play. And it's not friction.

It's desire.

🎧 In this episode, I break down a powerful idea inspired by Wes Kao: the difference between decreasing friction and increasing desire—and why most ecommerce brands spend all their time on the wrong one. You'll learn why smoothing out the customer journey isn't enough, what desire really looks like in action, and how to bring more of it into your email strategy starting today.

Whether your emails feel "fine but not exciting," or you're stuck in an A/B-testing spiral without real results, this episode will give you the perspective shift you've been missing.

💡 In this episode, you'll learn:

✅ Why "making buying easier" doesn't always lead to more sales ✅ The psychology behind desire—and how customers create value in their own minds ✅ How discounts can accidentally lower your brand's perceived value ✅ The right way to use your pop-up so it sparks excitement, not bargain-hunting ✅ How desire transforms your Welcome Series and email storytelling ✅ The two levers every email uses: reducing friction vs. increasing desire ✅ Why the best-performing brands master both—and how you can too

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/strategic-shift-how-to-inspire-desire-to-buy-your-products

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If Shopify is the body of your ecommerce business, Klaviyo's the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry's favorite buzzword?

🎧 In this episode, I'm breaking down what Klaviyo really is (in human language), why so many ecommerce brands swear by it, when it makes sense to use it, and when it might be more than you need. Whether you're weighing a platform switch or simply tired of hearing conflicting opinions, this episode will give you clarity—minus the hype.

💡 In this episode, you'll learn:

✅ What Klaviyo actually does beyond newsletters ✅ Why its Shopify integration is a true game-changer ✅ The flows that reliably drive revenue while you sleep ✅ When Klaviyo is the right fit — and when it's not ✅ How pricing really works (and why it's not as expensive as people think) ✅ Why the learning curve is easier than most people assume ✅ The best alternatives if you're still window shopping

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/klaviyo-for-shopify-is-it-worth-the-hype

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Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands

Ever throw a party and forget to tell the bouncer who's on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That's basically what happens when you skip domain verification - and your emails are the ones getting bounced.

🎧 In this episode, I'm breaking down what domain verification actually is (in human language), why it's one of the easiest ways to boost deliverability, and how to check it off your to-do list without crying into your DNS settings. Whether you're gearing up for the holidays or just tired of spam-folder surprises, you'll walk away feeling confident instead of confused.

This episode is part of my ongoing Email Marketing Foundations series, where we unpack the tech, strategy, and mindset needed to build a reliable revenue engine through email + SMS.

👉 Want to take this deeper? Join me for my Live YouTube Masterclass on Friday, November 14th at 9am PST to get hands-on with domain verification and deliverability best practices. Register here: https://www.eventbrite.com/e/1738600554059?aff=oddtdtcreator

💡 In this episode, you'll learn: ✅ What SPF, DKIM, and DMARC actually mean (and why they're so crucial) ✅ How to authenticate your domain inside Klaviyo or Mailchimp in less than 30 minutes ✅ How to warm up your sends and avoid deliverability dips ✅ Common red flags that signal your emails are getting ghosted ✅ The exact steps to check for "PASS" status and keep inboxes happy

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/domain-verification-how-to-stay-out-of-spam-improve-email-deliverability

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BFCM is basically tomorrow in marketing time - that's how it feels, right? The clock's ticking, inboxes are about to explode, and you might be thinking, "Am I even ready for this?" Before panic sets in, take a breath. This episode is your quick hit of clarity before the chaos: a last-minute checklist to steady the nerves and drive more revenue.

🎧 In this episode, I'm giving you a fast, focused, five-part punch list you can check off in a few days - not weeks - to optimize your email, SMS, and site experience before the big weekend hits. Whether you're scrambling or feeling mostly prepared, you'll walk away knowing exactly where to spend your energy for maximum impact.

This episode is part of my ongoing BFCM Prep Series - where we're making sure your holiday marketing is strategic, intentional, and ready to perform. If you still want the full playbook, you can grab my 2025 BFCM Briefing at joyjoya.com/bfcm.

👉 Grab my official 2025 BFCM Briefing: a 15+ page strategic guide serious brands are using to stay ahead of the chaos: https://joyjoya.com/bfcm

💡 In this episode, you'll learn:

• ✅ The BFCM scheduling steps most brands forget until it's too late
• ✅ Why form & popup cleanup can drive last-minute signups and sales
• ✅ How to verify your site + checkout flow to avoid weekend disasters
• ✅ When to send SMS (and why timing is everything)
• ✅ The #1 overlooked messaging detail that creates last-minute friction

🪙 In the Gold Mine segment, I'm talking about why "Hope is NOT a marketing strategy." We've all been guilty of crossing our fingers — especially during the holidays. I'm sharing three sneaky ways hope shows up as avoidance, how it sabotages profits, and how to turn it into momentum instead of stagnation.

👉 Ready to stop guessing and start sending with confidence? This episode gives you the quick wins you need right now - so you can step into BFCM prepared instead of panicked.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/your-last-minute-black-friday-cyber-monday-checklist

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Episode #356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales

You know what's more painful than hearing "Grandma Got Run Over by a Reindeer" for the 100th time in November? Hitting send on a holiday email that costs you sales. Every year, I see brands make the same email mistakes that drain real revenue during BFCM. The good news? They're totally avoidable once you know what to watch for.

In this episode, I'm breaking down the five biggest holiday email mistakes I see brands make year after year — and how to fix them before it's too late. Whether you're a seasoned marketer or DIY-ing your BFCM strategy for the first time, this episode will help you avoid inbox fatigue, improve deliverability, and make sure your campaigns convert when it matters most.

This episode is part of my ongoing BFCM Prep Series — where we're making sure your holiday marketing is strategic, intentional, and built to perform.

👉 Grab my official 2025 BFCM Briefing, a 15+ page strategic guide serious brands are already using to stay ahead of the chaos: https://joyjoya.com/bfcm

💡 In this episode, you'll learn: ✨ The #1 mistake that instantly weakens your Q4 results ✨ Why sending too many emails too suddenly can tank engagement ✨ How to keep your emails landing in inboxes (not spam) ✨ Why "spray-and-pray" campaigns waste your best opportunities ✨ How stronger CTAs can double — even triple — your click-through rate

🪙 In the Gold Mine segment, I'm sharing a personal reflection on my complicated relationship with numbers — how they've made me feel brilliant one day and defeated the next. I'll talk about analytics paralysis, the emotional rollercoaster of metrics, and how reframing numbers as stories instead of verdicts has changed the way I approach marketing, leadership, and growth.

👉 Ready to send emails that actually perform this holiday season? This episode will help you ditch the guesswork, avoid preventable mistakes, and send campaigns that convert with confidence.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/5-holiday-email-mistakes-that-quietly-eat-your-sales

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Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins

When you think "holiday offer," you probably think discount. 20% off, 30% off… like Oprah's handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren't the only way to win during BFCM. In fact, for some brands, they do more harm than good — eroding margins, cheapening perception, and training your customers to only shop sales.

In this episode, I'm sharing 10 creative, margin-friendly holiday offers that drive sales without cutting into your bottom line — plus tips to make them shine in both email and SMS.

This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.

👉 Grab my official 2025 BFCM Briefing — a 15+ page strategic guide serious brands are already using to stay ahead this season: https://joyjoya.com/bfcm

💡 In this episode, you'll learn: ✨ 10 creative holiday offer ideas that add value, not markdowns ✨ How to position free gifts, bundles, and perks to boost AOV ✨ Why charitable tie-ins and exclusivity build loyalty faster than discounts ✨ How to execute these ideas seamlessly across email and SMS ✨ Ways to keep your margins healthy and your customers happy

🪙 In the Gold Mine segment, I'm talking about the concept of "unknown unknowns" — the things you don't even know that you don't know. I'll share how a recent surprise in Klaviyo shook my confidence, what it taught me about humility, and why acknowledging our blind spots actually makes us stronger leaders.

👉 Ready to rethink your BFCM offer strategy? This episode will help you design promotions that feel generous, smart, and sustainable — so you can rise above the noise and finish the year stronger than ever.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/10-holiday-offers-to-get-more-sales-without-discounts

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A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner’s ready. The moment’s gone. By the time they come back, someone else has won the sale. That’s how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum.

In this episode, we’re giving your holiday flows a makeover - so they’re tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even after the holiday rush.

This is part of my BFCM Prep Series, where we’re making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.

👉 Grab my official 2025 BFCM Briefing — a 15+ page strategic guide serious brands are already using to stay ahead this season: https://joyjoya.com/bfcm

💡 In this episode, you’ll learn: ✨ How to turn your welcome flow into a gifting concierge that converts new subscribers faster ✨ The key differences between cart and checkout abandonment (and why your strategy should change for each) ✨ How to make browse abandonment feel helpful, not pushy — especially for indecisive gift shoppers ✨ Why the post-purchase flow is your biggest untapped revenue driver during BFCM ✨ How to use low stock, back-in-stock, wishlist, and SMS flows to turn urgency into effortless sales

🪙 In the Gold Mine segment, I’m opening up about the challenge of saying what you really mean — why honesty in communication can feel awkward but ultimately strengthens your leadership and relationships.

👉 Ready to give your flows a holiday glow-up? This episode will help you design automations that nurture trust, close the loop, and keep your brand top-of-mind all season long.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/holiday-email-flows-that-sell-during-black-friday-cyber-monday

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Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede Nobody wakes up on Black Friday excited to read 200 emails — they’re excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete.

And yet, some brands do break through. They get the clicks, the sales, the attention — not because they’re louder, but because they’re smarter. In this episode, I’m sharing the strategies that will help your BFCM campaign emails stand out from the noise and feel like a welcome guest in your subscriber’s inbox.

This episode is part of my BFCM Prep Series, where we’ll make sure your holiday campaigns are strategic, intentional, and designed to convert — not just contribute to inbox chaos.

👉 Grab my official 2025 BFCM Briefing — a 15+ page guide serious brands are already using to plan their holiday campaigns: https://joyjoya.com/bfcm

💡 In this episode, you’ll learn: ✨ Why timing is just as important as subject lines — and how to test it now ✨ How to write subject lines that sound like you (and not everyone else) ✨ The simple design tweaks that make your emails instantly scannable ✨ Why curated merchandising beats generic sitewide discounts ✨ How a clear point of view makes your campaign more memorable and compelling

And in the Gold Mine segment, I’m getting real about the long game of marketing — why it’s so much harder than sprinting, how it can feel lonely, and how to make sure your business goals stay aligned with your life.

👉 Ready to cut through the inbox noise? This episode will help you craft campaigns that capture attention, convert subscribers, and reflect the real value of your brand.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/how-to-make-your-black-friday-emails-stand-out-in-the-inbox

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Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts Picture this: it’s Thanksgiving night, and instead of relaxing, you’re frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That’s what happens when holiday prep falls to the bottom of your to-do list - but it doesn’t have to be that way.

This episode kicks off my special BFCM Prep Series, where we’ll make sure your holiday campaigns are planned, polished, and panic-free long before Black Friday hits.

Get the 2025 BFCM Briefing here: https://joyjoya.com/pages/bfcm

💡 In this episode, you’ll learn: ✨ How to decide if BFCM weekend is even the right move for your brand ✨ The key dates and planning steps that will save you from last-minute chaos ✨ Why refreshing your automations now can protect your revenue later ✨ How to prepare creative assets that actually support your strategy ✨ The testing checklist that keeps mistakes from ruining your biggest sales

And in the Gold Mine segment, I’m sharing something deeply personal: my fear of being misunderstood - and why it often shows up right before a major breakthrough.

👉 Ready to trade chaos for confidence? This episode will help you plan ahead and step into the season with strategy instead of stress.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/5-tips-to-avoid-black-friday-marketing-chaos-and-enjoy-the-holidays

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Here’s a riddle: what’s the most-opened email in your Klaviyo flows? Spoiler alert — it’s not the flashy ones. It’s the humble shipping confirmation.

Most brands treat it like a receipt: order number, tracking link, done. But this is actually the peak moment of customer excitement. Ignore it, and you’ve wasted the best chance you’ll ever have to delight and build trust.

💡 In this episode, you’ll learn: ✨ Why shipping confirmations matter more than you think ✨ The clear line between transactional and marketing (and why you can’t blur it) ✨ The checklist of essentials every customer needs in this email ✨ How to infuse your brand voice, resources, and community into the experience ✨ Practical tweaks to make your confirmations trustworthy and memorable

And in today’s Gold Mine segment, I’m opening up about something I wrestle with constantly: the pressure of always feeling “behind.” I’ll share why the finish line is a myth — and how choosing priorities over perfection has changed the way I work.

👉 If you’re ready to rethink the email hiding in plain sight, this episode will show you how to turn a functional touchpoint into a powerful brand moment.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/turning-your-shipping-confirmation-emails-into-a-client-retention-tool

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Most brands treat the unsubscribe link like a dirty little secret, buried at the bottom of emails. But what if letting people go could actually strengthen your marketing?

In this episode, I’m flipping the script on the unsubscribe button. You’ll learn why giving subscribers more choice and control isn’t a loss at all - it’s the key to healthier deliverability, stronger trust, and a more loyal audience that actually wants to hear from you.

💡 Here’s what you’ll discover: ✨ Why letting go of disengaged subscribers makes your brand stronger ✨ Two stages of re-engagement and sunset flows to keep your list healthy ✨ How to design an unsubscribe process that leaves the door open ✨ The personalization strategies that make people want to stay ✨ Small, practical ways to improve subscriber experience this week

Plus, in the Gold Mine segment, I’m opening up about an emotion we don’t always admit to: jealousy. I’ll share how even while cheering others on, you can sometimes feel that sting of comparison - and why those moments can actually point you back toward your own deepest desires.

👉 Don’t miss this one if you want to clean up your list, improve deliverability, and build stronger, more respectful relationships with your subscribers.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/the-power-of-unsubscribe

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Some ecommerce brands let the order confirmation email do all the talking—but that window right after purchase (and even in the weeks that follow) is a golden opportunity. Your customer just said yes to you. Now what?

In this episode, I’ll share how to go beyond the standard “thank you” and turn a one-time buyer into a lifelong fan. From segmentation to storytelling, we’ll explore how to make the post-purchase experience unforgettable.

💡 Here’s what you’ll discover: ✨ Why the period right after purchase is prime real estate for connection ✨ The biggest mistakes brands make in their post-purchase flows ✨ 6 types of emails that nurture, delight, and build loyalty ✨ How segmentation can personalize the experience for every customer ✨ Ways to elevate even transactional emails with warmth and personality

Plus, in the Gold Mine segment, I’m opening up about the personal pivot behind this podcast’s rebrand—from The Joy Joya Podcast to Marketing With Laryssa. I’ll share what it feels like to question your business identity, the fear that comes with making a big change, and the clarity that can come from finally stepping into what feels true.

👉 Don’t miss this one if you want to improve retention, strengthen customer relationships, and stop leaving loyalty (and revenue) on the table.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/is-your-post-purchase-flow-your-biggest-missed-opportunity

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Episode #348 - How to Win Back Ghost Subscribers (Before It’s Too Late)

Is your email list growing… but your engagement shrinking? If so, you’ve probably got “ghosts” on your list - subscribers who stopped opening, clicking, or even noticing your emails. Holding onto them isn’t harmless. It can hurt deliverability, waste budget, and skew your results.

In this episode, I’ll share how to identify disengaged subscribers, why it matters, and what to do about it. You’ll learn a simple framework for re-engagement, how to set up a sunset flow, and when it’s finally time to suppress contacts for good.

💡 Here’s what you’ll discover: ✨ Why ghost subscribers appear (and what you can actually control) ✨ The biggest mistakes brands make when trying to win them back ✨ A re-engagement framework that balances warmth with strategy ✨ How to build a segment to spot disengagement automatically ✨ When to let go—without guilt

Plus, in the Gold Mine segment, I’m getting real about the awkward space between knowing something and actually doing it. If you’ve ever had the aha moment but still felt stuck in the same patterns, this one will hit home.

👉 Don’t miss this if you’ve been frustrated by shrinking open rates or just want a healthier, more engaged list.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/re-engage-sunset-or-unsubscribe-how-to-handle-inactive-subscribers

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What if your email campaigns are falling flat - not because your copy is bad, but because you’re saying the right thing at the wrong time?

There’s a formula to knowing when to sell and when to nurture—and no, it’s not just “follow your gut.” If your emails feel like they’re missing the mark, you might be pushing when you should be building trust… or warming up when your audience is ready to buy.

In this episode, I’ll show you how to stop guessing and start sending the right message at the right time—so you can finally get results. You’ll learn how to meet your subscribers where they are in the journey, build deeper connections, and make the ask when it matters most.

💡 You’ll learn: ✨ Why sending the wrong message at the wrong stage kills engagement—and how to fix it ✨ The 3-part Curiosity → Connection → Conversion progression for email marketing ✨ What happens when you nurture too much vs. sell too much—and how to find the balance ✨ How to use list source, behavior, and engagement clues to time your emails strategically ✨ How to apply this framework to product launches so sales feel like a natural next step

Plus, in The Gold Mine, I’m talking about the bittersweet side of growth. It’s not always the purely positive experience it’s made out to be. Sometimes, moving forward means letting go of a version of your business—or yourself—that’s been with you for a long time. I’ll share why it’s okay to feel loss alongside excitement, and how that complexity can actually make you a stronger entrepreneur.

If you’ve been stuck in a cycle of over-nurturing, over-selling, or just sending emails without a clear sense of timing, this episode will give you a practical framework to align your messages with your audience’s readiness—so your marketing works better and feels better.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/email-marketing-strategy-when-to-sell-vs-nurture-for-real-results

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Episode #346 – Why Your Biggest Fans Aren’t Buying (and How to Change That) What if your most loyal Instagram fans - the ones liking and commenting on every post - never actually buy from you? That changes when you stop treating Instagram like the end goal and start using it as the bridge to something more powerful and reliable: your email list.

In this episode, I’ll show you how to shift your mindset so Instagram becomes a pathway, not a destination. You’ll learn exactly how to lead followers into your inbox, nurture real relationships, and guide them toward checkout - on your terms, not the algorithm’s.

💡 You’ll learn: ✨ Why Instagram isn’t built to nurture or convert - and what to do instead ✨ The 3-part funnel that moves followers from Instagram → Inbox → Checkout ✨ Simple ways to update your bio, Stories, and offers to grow your list fast ✨ How to create an email experience that builds trust and boosts conversions ✨ Why the brands winning now are the ones who own their audience relationship

Plus, in The Gold Mine, I’m sharing a lesson I’ve taken from my lifelong love of tennis: the importance of “playing your own game” in marketing. Just like the best tennis players stand out by leaning into their unique style, your emails and SMS will resonate most when they reflect your personality - not someone else’s formula.

If you’ve been chasing followers without seeing sales - or if you’re ready to make your marketing more reliable and less dependent on social media - this episode will give you the plan (and confidence) to connect the dots from post to purchase.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/instagram-followers-aren-t-customers-here-s-how-to-turn-them-into-buyers

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What if your highest-converting emails and texts weren’t the ones you poured hours into—but the ones that send themselves?

In this episode, we’re diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you’ve been putting all your energy into campaigns and newsletters while neglecting automations, this one’s for you.

💡 You’ll learn: ✨ What event-triggered messaging really is (and why it works) ✨ The 10 high-impact automations every product-based brand should have ✨ How these messages boost CTRs and conversions—quietly but powerfully ✨ Why triggered messages don’t replace your strategy—they reinforce it ✨ How to start with just one thoughtful, well-timed automation

Plus, in The Gold Mine, I’m opening up about the fear of stepping away from your content—and how automation can help you stay connected without always being “on.” We’ll talk about trust, relevance, and why you don’t have to scream to be remembered.

If you’re feeling burned out by the pressure to constantly create and send, this episode will show you how to let your marketing work for you—while building deeper customer relationships at the same time.

Transcript: https://joyjoya.com/blogs/podcast/event-triggered-messaging-the-secret-to-high-converting-email-sms-marketing

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Episode #344 – Why No One’s Clicking Your Emails (And How to Fix It) You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you’re left wondering, “Is email marketing even worth it anymore?”

In this episode, I’m digging into what’s really going on when your email click-through rates are low—and what you can do about it. Whether you’ve been second-guessing your strategy or just feel like your emails are falling flat, we’ll reframe your approach and talk about how to create campaigns that actually drive action.

💡 You’ll learn: ✨ Why email still matters in 2025—even with low CTRs ✨ The mindset hurdles that secretly sabotage your campaigns ✨ Practical tips to boost your clicks (without chasing gimmicks) ✨ How to make your CTAs easier to follow and harder to ignore ✨ What “email clarity” really means—and how to harness it

Plus, in The Gold Mine, I’m opening up about what it feels like to show up in your marketing and still feel invisible—and why that doesn't mean you're failing. We'll talk about the difference between product quality and product-market fit, and why you might be closer to a breakthrough than you think.

If you’ve ever thought, “Maybe I’m just not good at email,” this episode will help you move past that and toward emails that resonate, connect, and click.

Transcript: https://joyjoya.com/blogs/podcast/why-your-email-click-through-rate-is-low-and-how-to-fix-it-for-2025

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Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand?

You’ve probably heard it before: People buy from people. But what if you’re not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer?

In this episode, I’m talking about why visibility matters more than ever in 2025—and how to show up in your marketing without losing your boundaries or your sanity. I’ll share my own journey from behind-the-scenes marketer to the face of Joy Joya, plus low-pressure ways you can build trust and connection without overhauling your whole personality.

If you've ever wondered, "Do I really have to show my face to grow my brand?"—this one's for you.

💡 You’ll learn: ✨ Why visibility is your secret weapon in a post-AI, post-trust world ✨ How showing up (even imperfectly) builds pre-qualified trust ✨ The 6 “archetypes” of being the face of your brand—without becoming an influencer ✨ Mindset shifts to overcome fear of being on camera or “being the brand” ✨ Easy, low-lift ways to start showing up—without a full content strategy

Plus, in The Gold Mine, I’m sharing a personal story about visibility and confidence—how showing up before you feel ready is actually how you build the muscle that makes it easier over time. You’ll walk away feeling a little braver, and a lot less alone.

Transcript: https://joyjoya.com/blogs/podcast/should-you-be-the-face-of-your-jewelry-brand

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Episode #342 – Is Blogging Dead in 2025? Not If You Know This If you’ve ever looked at your blog tab and cringed—or wondered if it’s even worth keeping in the age of AI—this episode is for you.

In this one, we’re unpacking whether blogging still matters in 2025, how it’s changed, and what it can actually do for your jewelry brand. Spoiler alert: it’s not about clicks anymore. I’ll walk you through how to shift your mindset, reclaim your voice, and turn even the dustiest blog into a powerhouse of trust and visibility.

Whether you’re a writer at heart or someone who hasn’t posted since 2019, this episode will help you see blogging in a whole new light—and even give you a jumpstart.

💡 You’ll learn: ✨ Why AI hasn’t made blogging obsolete (and may have made it more important) ✨ What blogging is really for in 2025—hint: not traffic ✨ How to write posts that build trust, show authority, and fuel your other content ✨ The biggest mistakes jewelry brands make with blogging ✨ A low-lift content challenge that’ll jumpstart your creative momentum

Plus, in The Gold Mine, I’m sharing why your blog might be the only place left where your voice can stretch out and be heard—unfiltered, unburied, and completely yours.

👀 Want to get a full month of content ideas done in one sitting? Don’t forget to check out my free 45-minute Content Repurposing Masterclass. You’ll learn how to:

• Write one powerful blog post
• Turn it into emails and social posts
• And finally feel like you have a plan

🎓 Get instant access now at https://myjoydeck.com/masterclass

Transcript: https://joyjoya.com/blogs/podcast/is-blogging-still-worth-it-for-jewelry-brands-post-ai

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Episode #341 – The Real Cost of Quick-Fix Marketing If you’ve ever felt tempted by a “growth hack,” a viral trick, or a plug-and-play marketing solution… this episode is for you.

In this one, we’re unpacking why “quick fixes” are often more harmful than helpful—and what actually works when it comes to building sustainable momentum in your jewelry business. I’ll walk you through how to spot red flags, shift your mindset, and take practical steps that respect your time, energy, and creative vision.

Whether you’re just starting out or trying to grow more strategically, this episode will help you ditch the distractions and focus on what really moves the needle.

💡 You’ll learn: ✨ Why “shortcuts” can hurt more than help your business ✨ How to identify five red flags in quick-fix marketing advice ✨ What truly effective marketing looks like (even if it’s unglamorous) ✨ A weekly exercise to audit your current strategy and regain focus ✨ How to build systems and habits that make marketing feel lighter

Plus, in The Gold Mine, I’m sharing a vulnerable moment we’ve all faced: seeing an ad that feels like the answer—and why the polished promise never tells the whole story.

Transcript: https://joyjoya.com/blogs/podcast/the-hard-truth-about-quick-fixes-marketing-red-flags-you-need-to-avoid

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If you’ve ever felt like marketing your jewelry brand is just too much for one person—you’re not alone.

In this episode, I’m talking about the unrealistic expectations so many jewelry entrepreneurs place on themselves (or their first hires) when it comes to marketing. We’ll explore how to set yourself up for success with a more sustainable, human approach to getting the support you need—without burning out or feeling like you’re constantly behind.

Whether you’re managing everything solo or thinking about hiring help, this episode will help you make smarter, more confident choices for your brand.

💡 You’ll learn: ✨ Why doing everything at once leads to less impact (and more stress) ✨ Five common marketing “myths” that set jewelry brands up to struggle ✨ How to prioritize the channels and tasks that really move the needle ✨ What effective support actually looks like—and how to get it ✨ Tips for hiring and setting your first marketer up for success

Plus, in The Gold Mine, I’m sharing a lighthearted but honest take on expectations—through the lens of dating apps—and why experience (not fantasy) is what builds lasting success.

Transcript: https://joyjoya.com/blogs/podcast/marketing-expectations-vs-reality-can-one-marketer-do-it-all-hiring-tips-for-jewelry-brands

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What if you could get more results from your email marketing—without sending more emails? In this episode, I’m breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you’ve been missing.

Whether you’re DIY-ing your marketing or have a small but mighty team behind you, you’ll walk away with practical strategies you can implement right away.

💡 You’ll learn: ✨ Why segmentation isn’t just for big brands or marketing pros ✨ How to make your email strategy feel more human and less overwhelming ✨ Five easy segments to help you send more relevant, high-performing emails ✨ Bonus segmentation strategies to try when you’re ready to level up ✨ What segmentation looks like behind the scenes at Joy Joya—and how we use it daily

Plus, in The Gold Mine, I’m reflecting on something a lot of us are feeling lately: what’s going on with Instagram? Tune in to hear my thoughts on why the platform’s becoming more chaotic and how you can protect your energy by focusing on the spaces you truly own—like your email list.

Transcript: https://joyjoya.com/blogs/podcast/email-segmentation-for-jewelry-brands-the-secret-to-more-opens-clicks-and-sales

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Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I’m pulling back the curtain on what it’s like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you’re juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own, this episode offers a relatable, real-world look at the hustle and heart behind the work.

💡 You’ll learn: ✨ Why email marketing has become the foundation of nearly everything we do for jewelry brands ✨ What a typical day looks like for a jewelry marketing agency owner (spoiler: it’s not all glitter and glamour) ✨ How we help brands turn email into a strategic, high-performing sales channel ✨ The key team members who make our work possible—and what each one contributes ✨ The “unseen” side of marketing: project management, communication, and systems that keep things running

Plus, in The Gold Mine, I’m reflecting on one of my favorite mindset questions lately: “Is the juice worth the squeeze?” Tune in to hear how I use this metaphor to check in on effort vs. reward—and how it can help you get clarity on your marketing, your business, and your energy.

Transcript: https://joyjoya.com/blogs/podcast/behind-the-scenes-of-a-jewelry-marketing-agency-what-it-s-really-like-to-run-joy-joya

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Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels

So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what’s possible to how they connect with customers. In this episode, I’m breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketing strategy, and what it really takes to build a business on your own terms.

💡 You’ll learn: ✨ The fundamental differences between “renting” on marketplaces (Etsy, Faire, Amazon, etc.) and “owning” your channels (Shopify site, email list, DMs as backup) ✨ Why marketplaces give instant traffic but limit your data, branding control, and long-term equity ✨ How to spot the hidden risks of relying on rented platforms—yes, even Instagram DMs—and why ownership matters ✨ The right marketing focus for each path: from SEO-optimized listings and review strategies to storytelling, email automations, and traffic-driving tactics ✨ Key questions to audit your current sales channels and practical first steps toward greater control and sustainable growth

Plus, in The Gold Mine, I’m reflecting on the “Everything Is Figureoutable” mindset—why venting can keep you stuck, how choosing problem-solving over complaining reclaims your power, and small choice-steps that turn frustration into forward momentum.

Transcript: https://joyjoya.com/blogs/podcast/build-your-jewelry-business-on-your-own-terms-marketplaces-vs-proprietary-channels

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Episode #336 – Let Go of Your Marketing Baggage and Grow With Confidence So many jewelry business owners come to marketing weighed down by past experiences, assumptions, and limiting beliefs—and it’s no wonder they’re feeling stuck. In this episode, I’m breaking down the five most common types of “marketing baggage” I see, and showing you how to let go of what’s no longer serving you—so you can move forward with clarity, confidence, and real connection.

Marketing isn’t about tricks or trends—it’s about relationship-building. But when emotional residue from the past clouds your judgment, it’s hard to connect in a way that feels authentic and effective. Let’s unpack what’s been weighing you down.

💡 You’ll learn: ✨ The 5 most common limiting beliefs that sabotage growth ✨ Why past experiences with ads, email, or outsourcing may still be affecting you ✨ How to reframe your mindset and regain control of your marketing ✨ The difference between “doing it all” and building sustainable support ✨ Simple mindset shifts that lead to more clarity, ease, and success

Plus, in The Gold Mine, I’m reflecting on the emotional baggage your customers bring with them—from hesitation and skepticism to past disappointments—and how you can meet those unspoken fears with empathy, clarity, and trust-building marketing that truly connects.

Transcript: https://joyjoya.com/blogs/podcast/let-go-of-your-marketing-baggage-and-grow-with-confidence

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Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you.

Even small design tweaks can lead to major results. I’ll walk you through how to improve your email calls-to-action, step-by-step.

💡 You’ll learn: ✨ The #1 CTA mistake almost every jewelry brand makes ✨ Why beautiful design can hurt your click-through rate ✨ How to guide your reader clearly and confidently ✨ Easy changes that boost conversions instantly ✨ What your click-through rate really tells you—and how to improve it

Plus, in The Gold Mine, I’m talking about the power of kaizen—a Japanese concept that means “continuous improvement.” I explore how embracing small, consistent changes (even when they feel uncomfortable) can be the key to long-term growth in your business.

Transcript: https://joyjoya.com/blogs/podcast/the-tiny-email-tweak-that-skyrockets-clicks-sales

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Thinking about tying your jewelry brand to a cause—or already doing it, but not sure it’s really landing? In this episode, I’m sharing how to make cause-based marketing feel like a natural, authentic extension of your brand, not just a checkbox or trend. If you want your impact to mean something (and resonate with your customers), don’t miss this one.

Whether you're starting from scratch or looking to elevate an existing initiative, these five lessons will help you approach cause-based marketing in a more intentional, heart-centered way.

💡 You’ll learn:

✨ Why your brand values should always guide your cause ✨ How transparency builds trust and connection with your audience ✨ Creative ways to collaborate with nonprofits and amplify their mission ✨ How to seamlessly weave your cause into your brand story ✨ What to do when things don’t go as planned—and how to share wins with integrity

Plus, in The Gold Mine, I reflect on the people we invite into our businesses—team members, partners, vendors—and how every relationship shapes not just your workflow, but the energy and values your brand puts into the world. If you’re building something meaningful, this one’s for you.

Transcript: https://joyjoya.com/blogs/podcast/cause-based-marketing-for-jewelry-brands-authentic-strategies-with-a-personal-touch

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🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day

If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you.

To celebrate Joy Joya’s 9th anniversary, I’m sharing five hard-earned lessons that I wish someone had told me when I was just starting out. Whether you’re in year one, year three, or year seven of running your brand, these lessons will help you say no with confidence, trust your instincts, build systems that serve you, and scale in a way that supports your life—not drains it.

💡 You’ll learn: ✨ Why trying to be everything to everyone can hold your brand back ✨ How systems (yes, even simple ones!) can transform your growth ✨ Why saying “no” sooner helps you grow faster ✨ What it really means to trust your instincts in business ✨ How to think about scaling in a way that fits your lifestyle and values

Plus, in The Gold Mine, I’m reflecting on the importance of celebrating progress in real time—not just at the milestones. If you’ve ever felt like you move on too quickly from your wins, this one’s for you.

Transcript: https://joyjoya.com/blogs/podcast/how-to-scale-a-jewelry-business-5-lessons-i-learned-in-9-years-of-growth

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Episode #332 – Why You Don’t Have to Listen to Every Marketing Tip 🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day

You’re at a party, just casually mentioning your jewelry business, and someone jumps in with, “You should totally be doing TikTok.” Or maybe your cousin thinks you need Facebook ads, or your friend heard AI is the next big thing and says you’re missing out.

Sound familiar? When you run a jewelry business, the marketing advice—solicited or not—comes from everywhere. But not all advice is helpful. And if you’re not careful, it can chip away at your focus, your confidence, and your ability to trust yourself.

In this episode, I’m walking you through how to filter the noise and protect your strategy—so you’re not constantly pulled in a dozen directions by people who don’t actually know your business.

You’ll learn:

✨ Why unsolicited advice can feel so triggering (and how to spot when it’s actually helpful) ✨ How to evaluate whether a suggestion aligns with your strategy, resources, and capacity ✨ Simple mindset shifts to help you stay grounded and confident ✨ A few gracious one-liners you can use to shut down advice you didn’t ask for ✨ Why the in-between moments in business matter—and how to navigate them without spiraling

Plus, in The Gold Mine, I share a personal reflection on staying the course during the quiet, in-between moments of running a business—and how to resist the urge to chase shiny objects when things feel stagnant.

Transcript: https://joyjoya.com/blogs/podcast/unsolicited-marketing-advice-here-s-how-to-stick-to-your-goals

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Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry 🎁 Bonus: Be sure to grab my FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s packed with a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Get it at https://myjoydeck.com/mothers-day

You’ve probably been told that growing your email list is the name of the game. But what if I told you that keeping too many people on your list—especially the ones who never open or click—could actually be hurting your business?

In this episode, I’m sharing why it’s time to stop treating your email list like a trophy case and start treating it like the powerful, living marketing tool it’s meant to be. From deliverability issues to wasted money, I’ll show you the hidden downsides of hanging on to disengaged subscribers—and how letting them go can free up space, improve performance, and lead to a more connected audience.

In this episode, you’ll learn:

✨ Why an unengaged subscriber is more than just “dead weight” ✨ The real risks of ignoring list hygiene (hello, spam folder!) ✨ A re-engagement strategy you can try today—without panic ✨ Tips for setting up a sunset flow and keeping your list healthy long term ✨ How shifting your mindset from “biggest” list to “most loyal” list unlocks real results

Plus, in The Gold Mine, I talk about how roleplaying conversations has helped me prepare for tricky situations in business—and how it might help you too. If you’ve ever felt nervous about setting a boundary, handling an unhappy customer, or just not knowing what to say, this personal reflection is for you.

If you’re ready to declutter your list and build real connection with your subscribers, this episode will show you how to do it with clarity and confidence.

Transcript: https://joyjoya.com/blogs/podcast/why-cleaning-your-email-list-will-actually-help-you-sell-more-jewelry

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Episode #330 – A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing 🎁 Bonus: I’m sharing a FREE “Mother’s Day Jewelry Marketing Toolkit” to help you put everything from this episode into action. It includes a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Grab it at https://myjoydeck.com/mothers-day

You already know Mother’s Day can be a big moment for jewelry brands—it’s a time when people are looking for meaningful gifts. But what if it hasn’t quite clicked for you yet? Or maybe it’s already one of your top sales events, and you’re wondering how to make it even better this year.

In this episode, I'm breaking down how to create a Mother’s Day marketing campaign that feels authentic, thoughtful, and—most importantly—effective. Whether you’re brand new to this holiday or ready to take things up a notch, you’ll leave with clear ideas you can put into action today.

In this episode, you’ll learn: ✨ Why Mother’s Day matters even if you don’t sell “mom jewelry” ✨ The most common mistakes brands make with Mother’s Day—and how to avoid them ✨ A step-by-step approach to building a campaign that feels aligned and profitable ✨ Ideas for campaigns and offers you can use (or easily adapt!) ✨ Why starting early gives you a huge advantage—and how to make the most of it

Plus, in The Gold Mine, I share a personal reflection on intuition and what happens when you ignore it. You’ll hear how listening to your inner voice—especially in business—can lead to more clarity, confidence, and peace of mind. If you’ve been feeling a nudge to do something differently, this segment might be the sign you’ve been waiting for.

If you're ready to make your Mother’s Day marketing your best yet—without the overwhelm or cheesiness—this episode is for you!

Transcript: https://joyjoya.com/blogs/podcast/how-to-run-a-successful-mother-s-day-jewelry-promotion-campaign

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Episode #329 – Why Beautiful Marketing Isn’t Enough (And What to Do Instead) You know how much thought and care goes into designing a beautiful piece of jewelry—every detail matters. But when it comes to designing your marketing—especially on platforms like email or your website—focusing only on how things look can actually hold you back.

This episode is all about finding the balance between aesthetics and function in your marketing. We’ll talk about why design that works is just as important as design that’s beautiful—and how shifting your perspective can help you get better results without sacrificing your brand’s style.

In this episode, you’ll learn:

✨ Why aesthetic design isn’t the same as functional design—and why it matters ✨ Where it’s worth sacrificing pretty for performance (and where you shouldn’t) ✨ How to approach marketing design differently than jewelry design ✨ Easy tweaks you can make today to simplify your emails and website ✨ How to make sure your marketing still looks beautiful while actually working better

Plus, in The Gold Mine, I share a story about a six-year-old’s handbag and what it reveals about built-in value—and how jewelry brands have an advantage that’s easy to forget. You’ll learn how to leverage the fact that customers already believe jewelry is valuable, and why your real job is to show them why your brand’s version of that value matters.

If you’re ready to make your marketing work harder (without sacrificing beauty), this episode is for you!

Transcript: https://joyjoya.com/blogs/podcast/ultimate-design-tactic-to-make-your-jewelry-stand-out-in-every-post-email

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Episode #328 – 5 Must-Have Email Automations for Jewelry Brands

Ever wonder what happens between someone discovering your jewelry and actually making a purchase? Maybe they signed up for your emails but never came back, browsed your site and left, or even added something to their cart—only to disappear. That’s where email automations come in.

From the first welcome email to post-purchase follow-ups and customer winbacks, these behind-the-scenes messages do the heavy lifting to turn window shoppers into loyal buyers. In this episode, I’m breaking down five essential email automations every jewelry brand needs—and how they can help you make more sales with less effort.

In this episode, we’ll explore: ✨ The Welcome Series and why first impressions matter ✨ How abandoned cart emails can recover lost sales (when done right!) ✨ Browse abandonment emails that re-engage curious shoppers ✨ Post-purchase emails that build loyalty and encourage repeat buys ✨ Customer winback emails that bring past buyers back again

Plus, in The Gold Mine, I share a personal story about why it took me two years to finally try a service I was interested in—and what that means for jewelry brands trying to convince early adopters to buy. Learn how consistent marketing, word of mouth, and referral incentives can help you win over customers who are already curious about your brand.

If you want to turn browsers into buyers and keep your jewelry brand top of mind, this episode is for you!

Transcript: https://joyjoya.com/blogs/podcast/5-essential-email-automations-for-jewelry-brands

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Episode #327 – The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!) Have you ever wished your customers would see your jewelry, fall in love, and hit "Buy Now" without hesitation? You might think, “But my jewelry is expensive—who impulse-buys a $2,000 ring?” And while high-ticket purchases do take more consideration, you can still leverage impulse-buying psychology to spark excitement, reduce friction, and create an easier path to checkout.

In this episode, I’ll walk you through the proven triggers that drive impulse purchases, from FOMO to social proof, and how you can apply them to your jewelry business—even for luxury pieces.

In this episode, we’ll explore: ✨ The psychology behind impulse buying and why it works ✨ How to remove purchase barriers and make checkout seamless ✨ Why ethical urgency can increase conversions (without feeling shady!) ✨ The power of social proof and storytelling in influencing buying decisions

Plus, in The Gold Mine, I dive into the rise of AI-generated marketing content in the jewelry industry. While AI can help streamline your workload, is it removing the human touch from your brand? I’ll share my thoughts on where AI fits into jewelry marketing—and where it falls short.

If you’ve ever struggled with turning customer interest into action, this episode is for you!

Transcript: https://joyjoya.com/blogs/podcast/how-to-optimize-your-ecommerce-store-to-increase-sales-through-impulse-buys

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Episode #326 – How to Track Competitors Without Losing Your Jewelry Brand Identity Ever feel like every jewelry brand is doing the same thing on social media? Or maybe you’re watching a competitor absolutely crush it and wondering—should I be doing that too? Keeping an eye on your competitors can be a smart strategy… but there’s a fine line between learning and straight-up copying.

In this episode, I’m breaking down the right way to analyze your competition so you can stay inspired without falling into the comparison trap. Learn how to track industry trends, spot content that resonates, and adapt successful strategies without losing your unique brand voice.

In this episode, we’ll explore:

✨ Why monitoring competitors can help—but also hurt—your brand strategy ✨ The difference between inspiration and imitation (and how to stay original) ✨ Key metrics and content types to track for meaningful insights ✨ Ethical ways to gather competitor data without being sneaky

Plus, in The Gold Mine, I share a personal story about overcoming comparison in my own business—how I shifted from feeling behind to confidently owning my own path.

If you’ve ever struggled with second-guessing your marketing decisions after seeing what others are doing, this episode is for you!

Transcript: https://joyjoya.com/blogs/podcast/how-to-track-competitors-without-losing-your-jewelry-brand-identity

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Episode #325 – Turn Your Jewelry Story into a Timeless Legacy Ever wondered why some brands feel destined for greatness while others struggle to stand out? In this episode, we’re diving into the power of your origin story—how a narrative filled with transformation and myth can transform your jewelry brand—and why setting clear boundaries is essential for protecting your time and value. Whether you're passionate about your craft or just starting out, learn how to harness your personal journey to create deep connections with your audience.

In this episode, we’ll explore:

✨ How to craft an origin story that goes beyond dates and facts to become a mythic journey ✨ The art of using sensory language and specificity to make your story resonate ✨ Real-life examples from iconic brands and emerging talents that show the magic of a well-told origin

Plus, in The Gold Mine, I share my personal journey from overcommitment to standing up for my worth—revealing the hard lessons learned at JCK and how I turned unpaid labor into a lesson in self-respect.

If you’ve ever wanted to elevate your brand story and ensure your hard work is truly valued, this episode is for you!

Transcript: https://joyjoya.com/blogs/podcast/your-jewelry-journey-the-secret-to-a-timeless-brand

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Episode #324 – The Magic of Behind the Scenes in Jewelry Marketing

Ever wondered how to invite your audience into the true heart of your jewelry business? In this episode, we’re diving into the magic of behind-the-scenes content and why it’s one of the most powerful tools in your marketing arsenal. Whether it’s showing your creative process, sharing your workspace, or revealing the raw moments that go into each piece, BTS content builds trust and connects your audience to your craft.

In this episode, we’ll explore:

✨ Why BTS content creates emotional connections and builds loyalty ✨ The challenges of capturing behind-the-scenes moments and how to overcome them ✨ Practical tips for showcasing your creative process, from mood boards to the final polish ✨ Where to share your BTS content for maximum engagement

Plus, in The Gold Mine, I’m sharing my personal journey of learning to work smarter, not harder, as a jewelry entrepreneur.

If you’ve ever wanted to deepen your connection with your audience and show them the real magic behind your brand, this episode is for you!

Transcript: https://joyjoya.com/blogs/podcast/the-magic-of-behind-the-scenes-in-jewelry-marketing

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Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m joined by Josh Haynam, the co-founder of Interact, an easy-to-use quiz-building platform. Josh shares his expertise on how quizzes can help jewelry brands grow their email lists, personalize their marketing, and connect with their audiences in meaningful ways.

In this episode, we’ll explore: ✨ Why fewer choices can actually lead to more sales (backed by the famous “Jam Study”) ✨ How quizzes help you capture email leads, build relationships, and recommend personalized products ✨ Real-life success stories of small businesses that boosted their revenue using quizzes ✨ Practical tips for creating quizzes that resonate with your audience and drive results

Plus, in The Gold Mine, I’m sharing my thoughts on what makes a brand feel relevant in today’s world. Spoiler: It’s not about shouting the loudest—it’s about building connection and belonging.

If you’ve ever wondered how to engage your audience more effectively and grow your email list without feeling overwhelmed, this episode is packed with actionable insights you won’t want to miss.

Try Interact Here: https://get.tryinteract.com/f1uu7ay5ro7e Please note: I earn commissions from qualifying purchases through this Interact Partner link.

Transcript: https://joyjoya.com/blogs/podcast/quizzes-are-the-secret-to-growing-your-jewelry-brands-email-list

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Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business) You’ve probably heard the term “marketing strategy” before, but what does it actually mean? It’s one of those vague buzzwords that gets thrown around a lot—so today, we’re breaking it down.

In this episode, we’ll explore: ✨ What a marketing strategy really is (without the jargon) ✨ Why it’s essential for your jewelry business—even if you’d rather be at your bench creating ✨ How a simple SWOT analysis can give you instant clarity on what’s working, what’s not, and where you should focus your efforts ✨ Real-life examples of jewelry brands that transformed their marketing by working smarter, not harder

Plus, in The Gold Mine, I’m sharing a behind-the-scenes look at my own content strategy process, including how I reevaluate my approach each year to keep things fresh and avoid burnout.

If you’ve ever felt lost in your marketing or unsure where to start, this episode will give you the roadmap you need to move forward with confidence.

🔗 Join JoyDeck’s FREE 30-Day ‘Perfect Your Jewelry Brand’ Challenge: https://myjoydeck.com

Let’s get strategic! 🚀

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Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck"

Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #321—and happy Groundhog Day! Since this episode is dropping on the day when a fuzzy little critter supposedly “predicts” how many more weeks of winter we’ve got, I can’t help but think of the other Groundhog Day—the classic Bill Murray movie, where he’s stuck reliving the same day over and over.

When you’re super busy running your jewelry business, it’s easy to slip into a similar routine—doing the same marketing activities for years and wondering why nothing’s changing. It’s enough to make anyone feel like Bill Murray, waking up to the same scenario day after day.

Today, I’m sharing six steps to help you break out of that loop and keep your jewelry business moving forward—no matter which way the groundhog’s shadow goes. Let’s create a new season for ourselves!

Also, stay tuned for “The Gold Mine,” where I’ll be having a fun "book club" moment. Let’s just say it involves a legendary jewelry family and the power of storytelling—plus how we can tap into that same magic in our own brands.

Transcript: https://joyjoya.com/blogs/podcast/6-ways-to-revitalize-your-jewelry-business-when-youre-feeling-stuck

00:00 Start 2:30 Primary Episode Content 16:07 The Gold Mine

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Episode #320 - "TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands"

Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #320! Well, it finally happened, Sparklers: the TikTok ban that’s been looming for a while took effect—though it lasted for less than 24 hours. Late on Saturday, January 18th, visitors to the app got a message that said, “Sorry, TikTok isn’t available right now. A law banning TikTok has been enacted in the U.S. Unfortunately, that means you can’t use TikTok for now.” It was almost comical how quickly the app came back, and I felt terrible for the creators and businesses who depend on TikTok for their livelihoods, as many assumed it was gone for good or at least for a longer stretch.

Ever since then, there’s been more unfavorable news about Meta, such as removing third-party fact-checkers, reducing moderation, and reintroducing algorithmic recommendations for political content. Critics of Meta’s recent changes worry this will encourage unchecked hate speech, misinformation, and increased harassment of marginalized communities while also causing advertisers to pull away.

Jewelry artist Judy Geib recently announced in an Instagram post, "I'm stopping IG. It's been a wonderful platform, and I'll miss it, but I can't continue to support tech billionaires who are enabling the fall of civilization as we know it."

All of this points to a chaotic time in the social media world. As a business, how do you navigate these shifts? Should you jump ship? In this episode, I’ll give you three concrete steps to help you prepare for whatever lies ahead—so you won’t have to panic if the social media landscape changes even more dramatically.

Also, stay tuned for “The Gold Mine,” where I’ll be talking about how to tackle less-fun, easy-to-avoid tasks - and why facing them head-on now can make or break your business down the road.

Transcript: https://joyjoya.com/blogs/podcast/tiktok-bans-meta-chaos-and-the-future-of-social-media-for-jewelry-brands

00:00 Start 3:40 Primary Episode Content 13:17 The Gold Mine

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Episode #319 - "7 Ways to Maintain Jewelry Marketing Consistency"

Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeckWelcome to Episode #319! I'm thrilled to announce the Winter 2025 Joy Joya Emerging Jewelry Brand Incubator Grant Winner in today’s episode. I'll get to that shortly and hope to have the winner join us on the podcast soon to introduce themselves as well.

But the main topic today is maintaining holiday marketing consistency into the new year. We saw many of our clients and jewelry brands in our network excel with their marketing during the holiday season. They experimented with new strategies, kept their messaging consistent, and persevered even when things got extra busy and challenging. Good work, everyone.

However, I understand how tough it can be to sustain that momentum in the new year, especially after taking time to rest and enjoy the holiday festivities. It can feel overwhelming to dive back in—trust me, I’ve wished for just a bit more time off too!

But it's crucial to get back on track because it's easy to fall behind. Before you know it, Mother's Day will be here, and you might not have a solid strategy or plan for the year. Don’t procrastinate—take action for your own success. In this episode, I’ll share 7 tips to help you maintain your marketing consistency.

Also, stay tuned for "The Gold Mine," where I’ll discuss my personal tactics that are especially important to me in January as I strive to start the year strong with my marketing efforts.

Links From the Episode: Episode #232: https://joyjoya.com/blogs/podcast/achieve-results-by-setting-goals-for-your-jewelry-marketing-content

Magick Alchemy: https://magickalchemy.co/

Magick Alchemy on Instagram: https://www.instagram.com/magick_alchemy

Transcript: https://joyjoya.com/blogs/podcast/7-ways-to-maintain-jewelry-marketing-consistency

00:00 Start 3:02 Meet the Grant Winner 5:38 Primary Episode Content 20:41 The Gold Mine

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Hi, Sparklers! There’s no regular episode this week, but I wanted to take a moment to share how you can support relief efforts for the Los Angeles wildfires. Some of you know I live in Glendale, CA—thankfully, both my family and our home are okay. We evacuated early Wednesday morning and stayed with relatives in San Diego. It was scary to walk into the backyard to pack the car and see the sky pitch-black, with flames glowing on the horizon and palm trees whipped by hurricane-like winds—something I never could have imagined. Looking at the sky and the fire maps, it was clear this was going to be very, very bad.

If you’d like to help those who’ve been impacted, there are a few ways to lend your support. Let’s talk about where you can give and how you can make a difference.

Jewelers of America & Diamond Council of America Jewelers Relief Fund: Accepting donations to support jewelry retailers and manufacturers affected by the wildfires. Donations are tax-deductible and go directly to those businesses that have suffered damage. Donate here or apply for assistance if your jewelry business has been damaged: https://www.jewelers.org/news/ja-in-the-news/relief-fund-for-jewelers-affected-by-california-wildfires

Jaime Gellar Jewelry Jamie Gellar Jewelry lost its Pacific Palisades storefront to the fires, along with Jamie’s family home and one of her children’s schools. Her small but dedicated team packed up the safe and evacuated on Tuesday, expecting to return on Wednesday. Jamie has now set up a GoFundMe to support her business and employees—you can find the link in the show notes. https://www.gofundme.com/f/supporting-jaimie-geller-jewelry-and-her-employees

California Fire Foundation⁠ The California Fire Foundation, a non-profit 501 (c)(3) organization, provides emotional and financial assistance to families of fallen firefighters, firefighters and the communities they protect. https://www.cafirefoundation.org/about/mission-and-history

Los Angeles Fire Department Foundation⁠ The LAFD Foundation provides vital equipment and funds critical programs to help the LAFD save lives and protect communities. https://supportlafd.org/

Many jewelry brands are currently donating all or part of their profits to wildfire relief efforts. If you’re in the market for a new piece of jewelry, consider supporting a brand that’s also contributing to this important cause. I’ve lived in Los Angeles for almost nine years, originally moving here to pursue a career in the jewelry industry because it’s such a thriving hub for so many brands I admire. My business started here too. It’s heartbreaking to see our city—already struggling in many ways—face such an unimaginable disaster.

And my last thought today - I also want to remind everyone to be thoughtful with marketing during times of crisis, even if the disaster isn’t in your own backyard. Take a moment to consider what others may be experiencing before hitting “send” or posting something; empathy and sensitivity can make a meaningful difference. I know it’s not always easy to stay aware of the challenges people may be facing in our global economy, but it’s part of modern marketing to remain mindful and considerate.

Please be safe out there in the world.

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Episode #318 - "Jewelry Business Survival Guide for Instagram’s AI Shift"

Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #318, the first episode of 2025! In this introduction to the new year, I want to discuss a pressing topic—how social media, especially Instagram, will play a role in jewelry marketing this year. In case you haven’t heard, Meta recently announced that it will fill Facebook and Instagram with AI-generated bots.

According to Connor Hayes, Meta’s VP of product for gen AI, "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do. They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform."

Meta believes this will offer new ways for users to engage and interact on both platforms. However, I think it’s already frustrating many people who feel that Meta is saturated with AI content and bots.

In a May 2024 article, tech writer Jason Koebler says, "Facebook is the zombie internet, where a mix of bots, humans, and accounts that were once humans but aren’t anymore interact to form a disastrous website where there is little social connection at all."

I promise this isn’t a doom-and-gloom episode. I’m not thrilled by the news either, and as a marketer, it’s frustrating. At the same time, it motivates me to figure out how to use social media marketing effectively while we still can, and also to find ways to reduce our reliance on it.

In this episode, I’ll be talking about what I see coming for Instagram in 2025, and how you can leverage those changes without making yourself crazy.

Make sure to stay tuned for The Gold Mine, where I’ll reveal my social media resolutions for 2025 and explain the reasoning behind each one.

Transcript: https://joyjoya.com/blogs/podcast/jewelry-business-survival-guide-for-instagram-s-ai-shift

00:00 Start 4:01 Primary Episode Content 18:31 The Gold Mine

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Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025"

Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com

Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #317, the final episode of the year! What a year it’s been! As I was prepping this episode, just for fun, I took a moment to reflect on just how much we accomplished. I ran a report in our project management tool and discovered that, as of now, we’ve sent 976 email campaigns on behalf of our clients this year—288 of those just in Q4. So yeah, we’re definitely a little tired, but we wouldn’t trade it for the world.

This week, we’re diving into jewelry marketing trends for 2025. I was planning to share three predictions, but surprise—I’ve got five! These are the trends I believe will shape the industry next year:

1. Putting authenticity and humanity back into marketing
2. Greater use of AI, but in a thoughtful and strategic way
3. Originality as the greatest currency
4. The rise of the in-house influencer
5. Emphasizing jewelry’s longevity and heirloom value

And make sure to stick around for The Gold Mine, where I’ll be sharing my raw, unfiltered thoughts on what it was really like to market for jewelry brands in 2024.

Transcript: https://joyjoya.com/blogs/podcast/5-trends-redefining-jewelry-marketing-in-2025

00:00 Start 4:00 Primary Episode Content14:34 The Gold Mine

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Episode #316 - "Jewelry Marketing in 2024: Lessons, Wins, and Surprises"

Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com

Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #316, the second-to-last episode of the year! Today, I'm doing something special. I'm looking back at the most-downloaded podcast episode of the year—‘Do These 3 Things for Jewelry Marketing Success in 2024.’ Not only did it top our charts on Spotify and Apple Podcasts, but it was also the most-viewed YouTube video of all our 2024 uploads. You all loved it, shared it, and most importantly, put it into action.

So today, I'm revisiting those three tips, reflecting on what made them resonate, and talking about what we learned at Joy Joya from putting them into practice with our clients. And next week, I'll also look ahead to what this means for 2025 because we’re always planning for the next big thing in jewelry marketing.

And stick around for THE GOLD MINE, where I’ll be sharing my personal favorite marketing tactic from this year—a strategy that truly stood out and delivered incredible results. I’ll also dive into why it resonated with me so deeply and how you can make it work for your brand in the year ahead. Transcript: https://joyjoya.com/blogs/podcast/jewelry-marketing-in-2024-lessons-wins-and-surprises

00:00 Start3:42 Primary Episode Content 14:33 The Gold Mine

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Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill"

Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com

Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your customers to find that perfect gift. But don’t worry—there’s still plenty of opportunity to make a big impact.

In this episode, I'll be exploring actionable strategies to attract last-minute buyers and ensure your brand becomes their go-to for meaningful, thoughtful holiday gifts. From offering an “Under-the-Tree Guarantee” and leveraging gift cards to creating urgency with flash sales and styling sessions, I’ll share tips that will help you stand out in the holiday rush. Plus, I'll discuss how to set clear expectations with your customers to keep them happy and stress-free during this hectic time of year.

I’ve got a surprise for you in today’s episode—a special guest interview with jewelry designer and maker Twyla Dill? Well, if you’ve read the title of this episode, you already know. But if you’re not familiar with this jewelry designer, you’ll have to keep listening to find out! Just a quick note—there won’t be a GOLD MINE segment today since we’re diving into a longer episode with the interview. Don’t worry, though—I’ll bring those insights back in next week’s episode!

Check out Twyla Dill's jewelry here: https://www.twyladill.com/

Transcript: https://joyjoya.com/blogs/podcast/jewelry-marketing-for-the-holiday-rush-last-minute-tips-and-a-bonus-interview-with-twyla-dill

00:00 Start 4:45 Interview With Twyla Dill 24:31 Primary Episode Content

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Apply at https://JewelryBrandIncubator.com Hey, Sparklers! ✨ No full episode this week because it’s Thanksgiving, and my team and I are taking a much-needed breather. Being the holiday marketing elves is super fun, but whew—it’s also a ton of work! Still, I couldn’t let the week go by without popping in to say Happy Thanksgiving to those who celebrate. I’m so thankful for you—yes, YOU! Whether you’re a loyal listener or just someone who tunes in here and there, you mean the world to me. Every time one of you shares that an episode helped your business, even in the smallest way, it absolutely makes my day. 💖 Now, for some exciting news! The Winter 2025 Emerging Jewelry Brand Incubator Grant is officially OPEN for applications! 🎉 If you’re an independent jewelry brand looking to level up, listen up! One lucky brand will receive six months (Jan 15–July 15) of full-service digital marketing support—totally free. That’s a whopping $18,000 value! Why are we doing this? Because empowering jewelry business owners is at the heart of everything we do. Whether you’re just starting out or already shining bright, we want to help you grow. Here’s the scoop: - You need to have an active jewelry business with an e-commerce presence. - If you’re already a Joy Joya fan and love our approach to marketing, that’s a bonus! - Applied before but didn’t get selected? Don’t let that stop you—this could be your year! - Apply at https://JewelryBrandIncubator.com before the deadline: Friday, January 3rd, 11:59 PM PT. I can’t wait to see your application roll in! Enjoy the holiday and thank you, from the bottom of my heart, for being here. 🧡

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Episode #314 - "Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season"

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Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #314. As you can imagine, during the holidays, storytelling resonates more than ever. Why? Because this time of year is filled with heightened emotions, traditions, and a deep need for connection and meaning. People aren’t just buying gifts—they’re seeking moments that spark joy, create memories, and strengthen relationships.

I'll be exploring how to make storytelling the cornerstone of your holiday marketing strategy and why it’s the key to setting your jewelry apart. We’ll talk about how the right stories can create a sense of warmth, nostalgia, and anticipation, transforming your jewelry from a simple product into a cherished part of your customers’ holiday experiences.

So, whether you're already weaving stories into your marketing or you're looking to start, you're in the right place - before you know it, you'll be harnessing the magic of storytelling to create connections that last well beyond the holiday season.

And in the GOLD MINE segment, I want to share some personal insights on evolving a brand voice. If you’re a regular listener or YouTube viewer, you might have noticed that I updated the podcast intro. Did you catch that? The previous intro had been in place for over a year, though I haven’t gone back to check exactly when I made the change. It’s been a while, and this shift got me thinking about how a brand voice evolves over time and the importance of letting it settle before making changes. So stay tuned to hear my insights.

Transcript: https://joyjoya.com/blogs/podcast/storytelling-secrets-to-elevate-your-jewelry-marketing-this-holiday-season

00:00 Start 3:55 Primary Episode Content 18:50 The Gold Mine

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Episode #313 - "How to Level-Up Your Holiday Packaging as a Jewelry Business"

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Welcome to Episode #313. With the holiday season right around the corner, it’s the perfect time to focus on one of the most impactful yet often overlooked aspects of your jewelry brand—your packaging. Today, I'm diving into how the right holiday packaging can elevate your brand, create an unforgettable unboxing experience, and even boost customer loyalty.

Whether you’re already known for your gift-worthy presentation, or you're looking for last-minute ideas to add that special touch, this episode is packed with insights to make your holiday packaging stand out. So, get ready to take notes and discover how these small details can make a big impact on your holiday marketing!

And in the GOLD MINE segment, get ready to elevate your brand with thoughtful, unexpected touches that turn every purchase into a memorable experience! From story cards that reveal the inspiration behind each piece to surprise gifts and personalized recommendations, these small details make your customers feel cherished and excited to return for more.

Transcript: https://joyjoya.com/blogs/podcast/how-to-level-up-your-holiday-packaging-as-a-jewelry-business

00:00 Start 3:48 Primary Episode Content 16:52 The Gold Mine

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Episode #312 - "How to Create a Gift Guide For a Jewelry Business"

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Welcome to Episode #312. With the holiday season fast approaching, it’s the perfect time to talk about holiday gift guides. These guides are an incredible tool for connecting with customers, making shopping easier for them, and helping your brand stand out.

If you're looking for some ways to elevate your holiday marketing, I’ll be sharing some of my favorite strategies to help you create a gift guide that’s memorable, engaging, and tailored for your audience. So let's dive into how you can make this holiday season your best one yet with a standout gift guide!

And in the GOLD MINE segment, I'll be diving into the hidden power of holiday gift guides and how they can do so much more than just suggest gifts. Yes, gift guides offer an incredible opportunity to tell your brand’s story and connect with your customers on a deeper level. So stay tuned for my insights, which hopefully inspire you to think about gift guides in a new way!

Transcript: https://joyjoya.com/blogs/podcast/how-to-create-a-gift-guide-for-a-jewelry-business

00:00 Start 3:18 Primary Episode Content 13:52 The Gold Mine

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Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success"

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Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its enchanting allure, the line between the ordinary and the magical begins to blur. I'm venturing into the shadows of the digital realm to uncover the "scary" mistakes that might be haunting your ecommerce product pages.

But don't clutch your pearls too tightly! While we'll shine a light on these spooky specters lurking in your online store, we're also arming you with the charms and spells—practical solutions, that is—to banish them for good.

And before the night is over, I've got a special treat brewing in my cauldron! Stay tuned for our GOLD MINE segment at the end, where I'll reveal how carving out just 15-30 minutes a day—even amidst the holiday hustle—can set you up for enchanting success in 2025. You'll learn how to harness your current momentum to tackle those lingering tasks and start the new year ahead of the game!

So light a cozy candle, wrap yourself in your favorite blanket, and join me as we transform these frights into delights just in time for the holiday sparkle season!

Transcript: https://joyjoya.com/blogs/podcast/spooky-jewelry-ecommerce-mistakes-and-fixes-for-holiday-success

00:00 Start 4:21 Primary Episode Content 13:26 The Gold Mine

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Episode #310 - "Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!"

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Welcome to Episode #310. With the holiday season fast approaching, the competition is heating up, and every sparkle counts. Whether you're a seasoned jewelry brand looking to elevate your holiday sales or a passionate artisan eager to showcase your unique creations to a wider audience, a virtual trunk show can be your secret weapon.

Imagine creating an exclusive, immersive experience where your customers feel like VIPs, discovering stunning pieces right from the comfort of their homes.

But how do you host a virtual trunk show that not only captivates your audience but also drives those coveted holiday sales? Well, you’re in the right place! In today’s episode, we’ll uncover insider strategies, creative ideas, and some lesser-known tips that will make your virtual event shine brighter than ever.

From choosing the perfect platform and curating a mesmerizing collection to engaging your audience with unique interactive elements, we’ve got you covered. Plus, I’ll share some personal stories and lessons learned from my own journey hosting virtual events—trust me, you won’t want to miss these!

And in our GOLD MINE segment, I’m revealing how those unforeseen hiccups can actually become your biggest assets. Learn how to transform challenges into shimmering successes!

Transcript: https://joyjoya.com/host-a-jewelry-virtual-trunk-show

00:00 Start 3:51 Primary Episode Content 19:25 The Gold Mine

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Episode #309 - "Unlock the Power of Nostalgia to Boost Jewelry Sales"

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Welcome to Episode #309. Today, I'm exploring the subtle yet impactful role of nostalgia in marketing. That warm, nostalgic feeling isn’t just about reminiscing—it can be a strategic tool for connecting with your customers on a deeper level.

I'll be getting into the psychological impact of nostalgia, identify the nostalgic elements that truly resonate with your audience, and share practical strategies to seamlessly integrate this emotion into your jewelry marketing.

No matter what kinds of jewelry products you sell, understanding how to harness nostalgia can help you stand out in a competitive market. So stay with me to see how tapping into those cherished memories can enhance your marketing approach.

And in the GOLD MINE segment, learn why it's crucial for businesses, especially in jewelry marketing, to stay current and avoid appearing outdated in a rapidly changing digital landscape! Yes, I'll talk about the controversial "millennial gray" aesthetic that's sweeping TikTok and home design, illustrating the risks of not evolving with the times.

Transcript: https://joyjoya.com/unlock-the-power-of-nostalgia-to-boost-jewelry-sales

00:00 Start 3:53 Primary Episode Content17:09 The Gold Mine

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Episode #308 - "How to Use Jewelry Marketing to Tap into a $70 Billion Market"

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Welcome to Episode #308. I want to talk about something worth a whopping $70 billion—and that's just in the US alone. Did that catch your interest? Can you guess what I’m referring to? Yes, it’s the wedding industry, and today, I'll explore how you can dive into it.

In the vast world of jewelry, clear lines are drawn: there are those who specialize in wedding jewelry and those who don’t. It’s rare for a brand to excel in both areas. However, just because you’re not primarily a wedding jewelry brand doesn’t mean you should overlook this lucrative market. So, how can you, as a non-wedding jewelry brand, tap into this sector?

This episode is all about uncovering those opportunities, even if engagement rings and wedding bands are just a small part of your assortment - or not at all what you sell.

And in our GOLD MINE segment, I'm diving deep into the often overlooked aspect of effective marketing—not always about increasing spend for greater returns but finding ways to cut costs and capitalize on cost-saving opportunities. This approach is crucial in today's uncertain economic climate. Stay with me until the end for key strategies that could significantly enhance your business approach by making it more financially sustainable.

Transcript: https://joyjoya.com/how-to-use-jewelry-marketing-to-tap-into-the-wedding-market

00:00 Start 4:09 Primary Episode Content 16:38 The Gold Mine

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Episode #307 - "How to Keep Your Jewelry Marketing Message Clear and Impactful"

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Welcome to Episode #307. In this episode, I'm diving into a topic that’s going to make your life—and your customers' lives—a whole lot easier: how to keep your marketing messages simple, straightforward, and precise.

I know it can be tempting to share everything about your brand or your latest collection. But overloading your audience with too much information or too many choices can backfire. Plus, in today’s fast-paced, scroll-happy world, a message that could be made more precise simply won’t cut it. Simplicity is your best friend.

I’m sharing tips and tricks to help you cut through the noise, speak directly to your audience, and make your messaging crystal clear. Whether you’re crafting an Instagram caption, writing an email, or figuring out how to describe your latest jewelry piece—this episode will help you refine it all. And stick around for some under-the-radar tips you might not have considered yet!

And in the GOLD MINE segment, I talk about how we avoid overwhelming our clients' audiences, by focusing on one clear message in their marketing instead of trying to showcase everything at once.

Transcript: https://joyjoya.com/how-to-keep-your-jewelry-marketing-message-clear-and-impactful

00:00 Start 3:28 Primary Episode Content 19:12 The Gold Mine

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Episode #306 - "How to Make Better Jewelry Marketing Decisions"

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Welcome to Episode #306. Today, we’re diving into something that I know can feel personal—cutting the "fluff" in your marketing. As jewelry entrepreneurs, you’re deeply connected to your designs. Each piece is a reflection of your artistry, which is why it’s easy to get caught up in promoting the aesthetic appeal of your work rather than focusing on what truly drives results.

But here’s the thing: as beautiful and glamorous as high-end photoshoots or influencer partnerships might be, they won’t always lead to sales if they don’t connect with your audience or spark purchasing decisions. So, today we’re going to tackle how to make smarter, faster marketing choices—ones that grow your business without wasting time on unnecessary distractions.

Transcript: https://joyjoya.com/how-to-make-better-jewelry-marketing-decisions

00:00 Start 3:57 Primary Episode Content13:26 The Gold Mine

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Episode #305 - "5 Common Email Marketing Mistakes Jewelry Brands Make - and How to Avoid Them"

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Welcome to Episode #305. Today, we're diving into a topic that's incredibly important but often overlooked: the most common email marketing mistakes jewelry brands make and how to avoid them. Trust me, email marketing is one of the most powerful tools you have in your business arsenal. If you’ve built a list of loyal customers who love your brand, email marketing can be your secret weapon, paying off in a big way over time.

So, how do you avoid the common missteps that can keep your emails from being as effective as they should be? Don’t worry, I’ve got you covered. Today, we’re going to break down the biggest email marketing mistakes I see time and again, and I’ll show you how to turn them around. Whether you're new to email marketing or just looking to improve, this episode is packed with tips to keep your list engaged and your email strategy strong.

Transcript: https://joyjoya.com/email-marketing-mistakes-jewelry-brands

00:00 Start 4:04 Primary Episode Content 17:25 The Gold Mine

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Episode #304 - "Answers to FAQs About Holiday Jewelry Marketing"

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Welcome to Episode #304. We’re in it, my Sparklers! Holiday planning season is here, and I know some of you are feeling excited, behind, or even a bit overwhelmed. No worries! In this episode, I’m tackling the top questions I've been getting from clients about holiday marketing because I can promise you it's been a hot topic of conversation these past few weeks.

I'll cover how to create effective promotions that build urgency without necessarily relying on discounts, and how to use content, gift guides, and email marketing to boost sales. I’ll also share insights on whether to participate in Black Friday and Cyber Monday, and ways to turn holiday shoppers into loyal customers.

In the "Gold Mine" segment, I'll share some of my favorite tips for managing overwhelm during the busiest time of the year for jewelry brands. If you're handling everything on your own, I've got a pep talk just for you!

Transcript: https://joyjoya.com/faqs-holiday-jewelry-marketing

00:00 Start 2:42 Primary Episode Content 16:44 The Gold Mine

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I'm taking a break this week, so there won't be a new episode. However, I have something special for you! Enjoy a FREE 1-month trial of JoyDeck, our innovative jewelry marketing support platform. Don’t miss out—grab your free trial now at: https://myjoydeck.com/trial.

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Episode #303 - "How to Leverage "Micro Moments" in Jewelry Marketing"

Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, "micro-moments" refer to the small instances when consumers turn to their devices to act on a need, whether it's to learn something, do something, discover something, watch something, or buy something.

These micro-moments provide opportunities for a jewelry brand to engage with customers by being present with relevant, helpful content or offers at the exact time they're needed.

As a jewelry brand, it's crucial to be present during micro-moments because these customers have a clear intention. Instead of interrupting them, you're connecting with them right where they are.

In this episode, I'll share examples of micro-moments and offer guidance on how you can tailor them to your brand and storytelling. This approach will help you connect with your ideal customers where they are, offering them more than just a product—providing real value and fostering an emotional connection.

In our "Gold Mine" segment, I want to talk about the importance of kindness and humility in business and how these qualities can take you further than you might expect.

Transcript: https://joyjoya.com/micro-moments-in-jewelry-marketing

00:00 Start 3:53 Primary Episode Content 15:15 The Gold Mine

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Episode #302 - "How to Pivot Jewelry Marketing For Rising Gold Prices"

Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #302. I want to talk about gold prices! As I’m recording this episode, the price of gold is over $2,500 per ounce. With gold prices continuing to soar, fine jewelry designers and small brands are finding themselves at a crossroads.

Do you stick to your roots, crafting luxurious pieces in the traditional solid gold your customers love, or do you pivot to keep your creations accessible and your business thriving?

The good news is, there’s no need to choose just one path. In fact, the rise in gold prices is the perfect opportunity to flex your creative muscles, offering fresh, innovative solutions that not only meet the market's demands but also elevate your brand's allure.

Imagine transforming the challenge of rising costs into a golden opportunity—literally! By embracing out-of-the-box marketing and merchandising strategies, you can continue to dazzle your customers with the magic of gold, all while staying true to your brand's unique identity.

Whether it's mixing metals, introducing new materials, or simply reimagining how you tell your brand’s story, the possibilities are as limitless as your creativity. So in this episode, I'm going to dive into some fun and inventive ways to navigate these golden waters and come out shining brighter than ever.

In our "Gold Mine" segment, I just want to share some fun things that have been happening on JoyDeck this month - and how you can join our new jewelry marketing support platform if you're interested.

Transcript: https://joyjoya.com/how-to-pivot-jewelry-marketing-for-rising-gold-prices

00:00 Start 4:29 Primary Episode Content 18:30 The Gold Mine

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Episode #301 - "Jewelry Marketing Lessons From the Summer Olympics"

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Welcome to Episode #301. This episode is airing on the same day as the closing ceremony of the 2024 Summer Olympics, and I wanted to share some thoughts on the intersection of jewelry, tradition, and marketing. If you think of a medal as a piece of jewelry, then Olympic medals are arguably among the most coveted pieces of jewelry in history.

I recently watched a video segment about this year’s medals, which were designed and crafted by Chaumet. With this design, Chaumet has made history as the first jeweler ever to design the medals for the Olympic and Paralympic Games. This is truly a significant moment for the world of jewelry.

It got me thinking—nobody is born with a love for jewelry. There’s always a reason behind it. Whether it’s for nostalgia, accomplishment, self-expression, or even just a tactile connection, jewelry holds personal meaning. The Olympics this year have highlighted how deeply symbolic and significant jewelry can be, and these insights can definitely inform your marketing strategies.

By understanding the emotional and symbolic reasons why people are drawn to jewelry, you can craft marketing that truly resonates. Just as Olympic medals symbolize achievement and history, your jewelry can connect with customers on a deep, personal level.

In our "Gold Mine" segment, I’ll also be reflecting on my experiences at the NYC trade shows this year, including NY Now, Melee, and Meghan Patrice Riley's "Spotlight Designer Jewelry Presentation." If we crossed paths there, it was great to see you!

Transcript: https://joyjoya.com/jewelry-marketing-lessons-olympics

00:00 Start 4:28 Primary Episode Content 17:31 The Gold Mine

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Episode #300 - "Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)"

Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #300. Yes, it's a milestone one, so I'm making it special! Side note - did you know I published my first episode in November 2018 and have pretty much added new episodes weekly since then? But please don't go back into the archive that far; I don't even want to know what's back there. I'm coming up on six years this November! And yes, this will be relevant when you hear the topic of this week's Gold Mine segment.

But anyway, in today's episode, I'll be announcing the winner and finalists of the Joy Joya Summer 2024 Emerging Jewelry Brand grant!

I also want to introduce our new JoyDeck jewelry marketing support platform, which is officially launching this week. This platform has been over a year in the making since I first conceived of the idea, and I'm thrilled to share that it's finally live. I want to tell you all about it and how it can benefit you—I think many of you will love it!

In the Gold Mine segment, I'll share tips on how you can put yourself on the hook for generating jewelry marketing content ideas over and over and over for the long haul. If you often feel like you can't come up with good ideas, this might change your perspective.

Joy Joya Summer 2024 Grant Winner And Finalists WINNER Twyla Dill - https://www.twyladill.com/ Blossom and Shine - https://www.blossomandshine.com/ Delphine Leymarie Jewelry - https://delphineleymarie.com/ Kate Winternitz Jewelry - https://www.katewinternitzjewelry.com/ CinnamonSticks Designs - https://www.cinnamonsticksdesigns.com/ Elisha Marie Jewelry - https://elisha-marie.com/

Transcript: https://joyjoya.com/introducing-joydeck-jewelry-marketing

00:00 Start 4:44 Grant Winner Announcement 8:04 Primary Episode Content 22:34 The Gold Mine

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Episode #299 - "How to Cope With - and Communicate - Change in Your Jewelry Business"

Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #299. In today's episode, I want to discuss a challenging topic: change. If you've been in business long enough, you'll inevitably face change. It's crucial to manage it not only for yourself but also to effectively communicate it to your customers. I found an interesting statistic about change from the "Change Perception Index": 1 in 3 people would avoid change if they could.

The reality is that people aren't afraid of change itself but rather the emotions that come with it. Feelings of losing control, having to learn something new, or feeling unsettled are common. One of my favorite quotes about resistance to change is from Harvard Business Review: "Change is resisted when it makes people feel stupid." It's a powerful reminder of why change can be so challenging.

So, how do you navigate change as a business owner and communicate it to your audience and customers? This episode is all about embracing change gracefully and guiding your customers through a smooth transition, so they don't feel lost. Change is uncomfortable, but we're going to tackle it head-on.

In the GOLD MINE segment, I'll share my personal experiences with change in my business. I have a persistent fear of making someone angry, even unintentionally (a topic for a therapy session!), but change often brings uncertainty, and it's inevitable that something might go wrong, upsetting someone along the way. I'll share my strategies for coping with this fear and managing change effectively.

And just to keep you in the loop, I'll be announcing the grant winner and the runners-up on next week's episode! I can't wait to share the results of the summer marketing grant. As I mentioned, we had a record number of applications, so it's been such a tough challenge going through all of them!

Transcript: https://joyjoya.com/manage-change-jewelry-business

NYC Meetup With Liz Kantner, Robin Kramer and Me: Sunday, August 4th from 6:30-8pm HOWN Cocina & Cocktails 518 W. 27th Street, NYC

00:00 Start 6:23 Primary Episode Content 20:09 The Gold Mine

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Episode #298 - "How to Work Smarter (Not Harder) on Jewelry Marketing"

Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #298. In today's episode, I want to have a heart-to-heart about the time you spend on your marketing efforts. Many jewelry solopreneurs, like yourself, may not be dedicating as much time as they could to working on their businesses, especially when it comes to marketing.

It's not because you don't know what to do—often, the challenge is figuring out where to start. Marketing can feel overwhelming, leaving you unsure about the best way to spend your time. This can lead to spending very little time on marketing, simply because it's tough to decide where to begin.

I could remind you endlessly to spend more time on your marketing, but that's not what I'm here to do. Instead, I want you to work smarter, not harder. This episode is all about maximizing your marketing efforts so you don't spend endless hours reinventing the wheel each time you engage in a marketing activity. Intrigued? Keep listening or watching for the details.

In the GOLD MINE segment, we'll tackle the topic of gatekeeping, its prevalence in the industry, and why it doesn't have to be that way. If you find it difficult to access valuable information about starting and growing a business, stay tuned for this segment near the end.

Transcript: https://joyjoya.com/how-to-work-smarter-not-harder-on-jewelry-marketing

00:00 Start 4:11 Primary Episode Content 14:50 The Gold Mine

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Episode #297 - "How to Take Back Control of Your Jewelry Marketing"

Welcome to Episode #297. In today's episode, I want to remind you that you are in control of your marketing. This message was inspired by a recent Instagram post highlighting some common frustrations faced by jewelry business owners, such as:

• Customers complaining about high prices
• Retailers operating on a consignment basis
• Algorithms limiting your reach
• Influencers asking for freebies

These challenges, while annoying, do not define your business. Remember, you are in charge of your messaging and business decisions. You are not a victim. As a business owner, you have the power to shape your path. If something isn't working for you, change it. Focus on what matters and aligns with your goals. Ignore the distractions and stay committed to your vision. Embrace the freedom and control that come with being a business owner.

In this episode, I want to talk about some ways you can take back control of your business and marketing, even if you feel like all the "powers that be" are making that seem impossible. And in the GOLD MINE segment, I'll chat about why getting in a groove is not necessarily a good thing, at least when it comes to your marketing.

Transcript: https://joyjoya.com/take-control-jewelry-marketing

Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

00:00 Start 4:58 Primary Episode Content 16:55 The Gold Mine

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Episode #296 - "What's It Like Having Marketing Support For Your Jewelry Business?"

Welcome to Episode #296. In today's episode, I want to paint a picture of what it's like to have marketing support in your business because it can feel abstract and nebulous until you experience it. Most of our clients come in with a specific idea of what the journey will look like. However, by the end of six months, they realize it’s nothing like what they had imagined—they really don't know what they don't know.

I can totally relate to this feeling. Recently, I had a call with a tax strategist and felt completely out of my depth. Like, it was kind of embarrassing how much I didn't know, but that's life - it's a constant journey of discovering and learning. And it’s incredible how working with an expert can open up a whole new world you didn’t even know existed.

There’s a quote by the late writer David Foster Wallace, from a commencement speech he gave called "This Is Water", and I think it sums this up perfectly:

"There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says "Morning, boys. How's the water?" And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes "What the hell is water?”

And that's what this episode is all about. Keep listening or watching to find out what I mean.

Transcript: https://joyjoya.com/marketing-support-for-your-jewelry-business

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start 4:10 Grant Announcement 5:49 Primary Episode Content 17:25 The Gold Mine

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Episode #295 - "How AI Is Impacting SEO For Jewelry Businesses"

Welcome to Episode #295. In today's episode, I want to talk about the future of SEO for jewelry businesses! This is an area of jewelry marketing that's evolving very quickly, with AI-created content becoming more and more prevalent and search engines like Google adjusting their algorithms to account for the future of how people will be using the Internet and searching for useful content.

If Google search is a primary way that your target audience discovers your brand, or you're interested in driving more traffic through Google search, then you definitely need to check out this episode to understand what the future holds.

I've done many episodes about SEO before if you want to reference them for the basics, which I won't cover here in this episode. So if you're completely new to SEO, I'd recommend you go back to episodes #238, #239, and #240 for a deep dive into those basics.

When you search something on Google, you're probably already noticing that one of the first search results is an AI Overview. AI Overviews provide links to resources that back up the information in the snapshot and delve deeper into the topic. This feature helps users explore and uncover a wide variety of content from various sources, including publishers, creators, retailers, and businesses, enabling them to use the gathered information to further their tasks.

So keep listening to this episode to find out what these changes mean for you and your jewelry business - and how you can adapt to changes in Google search as well as to changes in how your customers are searching for you and your products.

Transcript: https://joyjoya.com/how-ai-is-impacting-seo-for-jewelry-businesses

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start 3:22 Grant Announcement 5:23 Primary Episode Content 19:14 The Gold Mine

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Episode #294 - "All About Calls to Action For Jewelry Marketing"

Welcome to Episode #294. In today's episode, I'm diving back into jewelry marketing basics with a focus on the unsung hero of effective marketing: Calls to Action, or CTAs. It's surprising I haven't dedicated an episode to this before! While I've mentioned CTAs in past episodes, I've never fully explored their importance and how to use them effectively.

In this episode, we'll break down what CTAs are and why they’re crucial for jewelry marketing. We'll discuss general best practices, how to tailor CTAs to your specific audience, and how psychological principles can guide your CTA strategies. Plus, I'll share tips on keeping your CTAs fresh and engaging.

In our "Gold Mine" segment, I'll also share some recent observations about standout social media content and how you can apply these insights to your own posts. Tune in to get inspired and take your jewelry marketing to the next level!

Transcript: https://joyjoya.com/jewelry-marketing-calls-to-action

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start 2:25 Grant Announcement 4:47 Primary Episode Content 17:14 The Gold Mine

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Episode #293 - "Are Your Email Subscribers Seeing Your Jewelry Emails?"

Welcome to Episode #293. In today's episode, I want to discuss the importance of quality over quantity in email marketing and how to maintain a healthy subscriber list.

This topic arose because I've noticed a significant increase in spam subscribers on my clients' lists recently, and I've heard similar stories from others in the marketing community. This issue, known as "list bombing," is described in Klaviyo's support documentation as "a malicious attack where the attacker exploits a signup form or checkout page by making a large number of fake submissions, filling the associated list with emails and phone numbers that have not consented or are invalid."

Although a rise in email subscribers might appear beneficial for your brand at first glance, it only holds true if all the new contacts are genuine.

Sending emails to these fake profiles can harm your deliverability, as your emails might get caught in spam traps. You'll also see a decline in your open rates. Later in this episode, I'll delve deeper into list bombing and share ways to protect yourself against it.

The main focus today is to ensure your subscribers are legitimate, genuinely interested, and actively engaging with your emails, regardless of whether you have 100 or 100,000 subscribers. Stay tuned for tips on achieving this with your email marketing strategy.

Transcript: https://joyjoya.com/jewelry-email-subscribers

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start 3:31 Grant Announcement 6:56 Primary Episode Content 20:00 The Gold Mine

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Episode #292 - "JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset"

Welcome to Episode #292. In today's episode, I want to cover a few different topics. First, I want to announce a very special opportunity that I'm opening up to emerging jewelry brands everywhere. If you've been intrigued by Joy Joya's grants in the past, you MUST check out this one.

I also want to give a recap of my experience at JCK Las Vegas this year. It was one of my favorite times at JCK yet, and I'm so impressed with the events team and all their amazing efforts.

Lastly, I want to share some tips about how you can facilitate a mid-year course correction for your marketing if you feel like you've gone off track. June is a time when we feel like we need a break, especially if you're coming back from the trade show. But at the same time, it's also a great opportunity to start planning for the holidays and get ahead of the busy season that's coming before we know it. You'll want to hear my tips for regaining your business equilibrium.

In the Gold Mine, I share some things about JCK that inspired me and that I want to pass along to you to hopefully give you some ideas to spark your mid-year reset and go into the second half of 2024 with innovation in mind.

Transcript: https://joyjoya.com/jewelry-marketing-reset

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start 3:01 Grant Announcement 8:31 Primary Episode Content 20:51 The Gold Mine

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Episode #291 - "Writing Effective Social Media Captions For Jewelry Businesses"

Welcome to Episode #291. In today's episode, I'm going to dive into the art of writing effective social media captions.

Captions are more than just words beneath a post; they're a powerful tool for enhancing your visual content by adding depth and providing necessary context. They guide your audience's interactions, suggesting what steps to follow next, whether it's liking, commenting, or sharing. By serving as alt text, captions also increase accessibility for visually impaired users and can be translated into various languages, thus broadening your reach.

Most importantly, well-crafted captions can significantly boost engagement, turning passive viewers into active participants who interact with your content in meaningful ways.

It's also like: you know you need them because your social media post would look a little naked without the caption, but what the heck are you supposed to be doing with that blank space? What are you supposed to say? Why's it so hard to think of something?

In this episode, I'll be covering so many aspects of writing a good caption, from why it's important to know your audience to touching on emotional triggers, telling great stories, and more. If you struggle with captions, this one's for you.

Transcript: https://joyjoya.com/effective-social-media-captions-jewelry

00:00 Start 3:04 Primary Episode Content 20:37 The Gold Mine

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Episode #290 - "What If You Have More Than One Type of Target Customer For Your Jewelry Business?"

Welcome to Episode #290. In today's episode, I want to tackle the question: what if you have more than one audience and target customer? Not every jewelry business' target customer fits neatly into one box. Oftentimes, you'll be speaking to customers who span multiple demographics, even if you serve a very specific niche.

Crafting marketing messages that resonate across age groups, cultures, and preferences is both a challenge and an opportunity. Our goal as business owners and marketers in the jewelry industry is to recognize and value the differences among members of our target audience, bridging connections through understanding and respect.

In this episode, I'll be exploring strategies to segment your audience, craft universal yet personalized narratives, and utilize platforms effectively to reach varied demographics. You'll learn how to ensure your brand's voice is heard, understood, and cherished across the spectrum.

Transcript: https://joyjoya.com/multiple-target-customers-jewelry-business

00:00 Start 2:30 Primary Episode Content 14:31 The Gold Mine

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Episode #289 - "How to Inspire Your Jewelry Customers to Return Again and Again"

Welcome to Episode #289. In today's episode, I want to talk about how you can get your customers to love your jewelry business - and come back again and again.

In the worlds of business and marketing, trends come and go, but one timeless truth remains: retaining customers is super important and will save you on marketing costs in the long run. Marketing thought leader Neil Patel shared this: "Customer retention is seven times more cost-effective compared to customer acquisition."

This simple yet profound insight underscores a fundamental principle that lies at the heart of every successful jewelry business: the enduring value of cultivating and nurturing lasting relationships with our customers.

Back in 2013, ecommerce businesses were forking out $9, on average, to acquire a fresh-faced customer. Fast forward to the present day, and that figure has ballooned to a staggering $29—a staggering 222% increase. It just makes monetary sense to keep the customers who already like, know, and trust you coming back for more.

In this episode, I'll be talking more about why returning customers need to be your loyal advocates and partners, how to find out how many customers are actually coming back for more, and the tactics you can use to keep them engaged.

Transcript: https://joyjoya.com/improve-jewelry-marketing-content

00:00 Start 3:05 Primary Episode Content 19:06 The Gold Mine

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Episode #288 - "How to Add Depth to Jewelry Marketing Content"

Welcome to Episode #288. In today's episode, I want to dive deeper into how you can transcend mere surface-level content, which is crucial in a world increasingly dominated by AI in content creation and marketing. While AI is a fantastic tool for brainstorming and drafting, it's not meant to replace your unique voice or the distinctive persona of your brand.

Simply using AI-generated content won't resonate with your audience or showcase you in the best light. Even adopting a generic idea from AI or the internet, without infusing it with your unique flair, will lack excitement and shareability.

Often, when brainstorming for clients, particularly for blog posts, we start with basic jewelry topics, like "How to Layer Necklaces." Sometimes there's resistance because the topic feels overdone. But let's face it—everything has been done. It's nearly impossible to be wholly original these days.

The aim isn't to invent something unprecedented but to tell a story in a way that resonates widely yet could only be told by you, in your unique, original style. Sure, a thousand people might have tips on layering necklaces, but none of them are you or run your business. The real challenge is, how do you fully and authentically express yourself?

In this episode, I'll explore how you can truly be yourself in your content, unapologetically, even when discussing topics that have been covered time and again.

Transcript: https://joyjoya.com/improve-jewelry-marketing-content

00:00 Start 3:38 Primary Episode Content 14:13 The Gold Mine

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Episode #287 - "Celebrating Joy Joya's Business Anniversary at 8 Years"

Welcome to Episode #287. In today's episode, I'm excited to celebrate my 8-year business anniversary! I launched Joy Joya in May 2016, just after relocating to Los Angeles. At the start, it was merely a basic website and a big dream. I began as a glorified marketing copywriter, gathering a small group of clients, primarily jewelry businesses, helping them with product descriptions and storytelling - but also by necessity advising them on their marketing activities.

I've touched on my journey in previous podcast episodes, but never delved deeply, mostly because I thought it might not captivate everyone. You see, there are consultants and thought leaders out there with dramatic, almost cinematic stories of staggering transformations or extraordinary rags-to-riches journeys. You know the ones I'm talking about - they hit complete rock bottom and then transform their lives and businesses to ultimately make millions. That's really awesome! But frankly, my story isn't like that. In the past, I've been hesitant to share because it lacked that Hollywood drama.

However, eight years into running my business, my confidence has grown significantly in both my capabilities and the narrative of my journey. This confidence has made me more eager to empower others who might feel their stories aren't headline-grabbing because they didn’t craft their first piece of jewelry atop Mount Everest. Or maybe you're out there thinking you haven't yet achieved a more "conventional" definition of success, so you're not sure how to hype your business up in your storytelling.

Lately, I’ve been reflecting on the idea that while sensational stories might capture some people's attention, others are definitely looking for tales that resonate more quietly with their realities. They want more understated, yet equally powerful stories where triumph unfolds subtly. I believe my story is one of those genuine, relatable tales. So today, I choose to celebrate and share it, hoping it resonates with those of you who might think your own stories aren’t scripted for the silver screen.

Transcript: https://joyjoya.com/joyjoya-business-anniversary

00:00 Start 3:53 Primary Episode Content 31:46 The Gold Mine

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Episode #286 - "Tips For Optimizing Your Jewelry Product Pages"

Welcome to Episode #286.Today, let's delve into the significance of your ecommerce site's product detail page, especially concerning jewelry sales, and I'll share some pointers to enhance its appeal. Every person holds certain perceptions of value, shaped by individual experiences. These perceptions encompass pricing, expected treatment, and the surrounding environment. Surprisingly, if customers feel they're getting a good deal, they may overlook minor imperfections in the product.

Imagine lusting after a luxurious clothing item or accessory slightly beyond your budget. When finally deciding to splurge, you have two options: Option A, you could walk into a high-end store, pay full price, and savor the entire experience—being treated as a valued customer, relishing the ambiance, and reveling in the feeling of indulgence.

Option B, you might opt for a discounted or second-hand version, accepting compromises like less pristine packaging or a longer wait time. Or like maybe you're at a sample sale and don't even have a place to try things on or anyone to help you. In this case, your expectations are tempered by the knowledge of the deal you're getting.

However, in the former scenario, any deviation from your expectations—such as unhelpful sales staff or a messy store—can bug you, as you had anticipated a seamless experience. This irritation wouldn't happen if you had already decided to compromise for a better price and came to the transaction with lower expectations.

Most jewelry brands, regardless of price point, don't sell bargain items; their products are considered discretionary purchases and should be presented accordingly. Customers, especially when buying jewelry at a stretch in terms of budget, anticipate a certain level of presentation, service, packaging, and quality. And a stretch in someone's budget doesn't even necessarily have to be fine jewelry. Even a $100 item could be a huge stretch and a treat.

Their expectations play an integral role in the shopping experience, which should ideally be pleasant and enjoyable—unless, of course, you're rummaging through cheap earrings at a garage sale.

Unfortunately, many brands fail to replicate this experience online, missing the mark on what customers crave and what would entice them to make a purchase. So, even if you believe your product page is adequate, I encourage you to consider whether it truly aligns with your customers' expectations. If you're wondering why customers visit your site and don't buy, it's time to get real about your product presentation. Keep listening for the scoop.

Transcript: https://joyjoya.com/jewelry-product-page

00:00 Start 6:09 Primary Episode Content 24:09 The Gold Mine

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Episode #285 - "The 10 Essentials of Managing Your Ecommerce Jewelry Store"

Welcome to Episode #285. Today, I'm diving into the must-knows of managing your online store. I'll chat about what you should understand about your ecommerce setup and why it's essential to seek help if you're unsure.

I've been chatting with some jewelry business owners who have their online store on Shopify but aren't fully familiar with all of Shopify's features and capabilities. Maybe they relied on a developer before and never fully got the hang of it themselves.

If you don't have a dedicated ecommerce team for your online shop, it's vital to grasp some basics. While I'll focus on Shopify, the same principles apply to other platforms too, like Squarespace and Wix.

Think about it like this: running an online jewelry store is similar to running a brick-and-mortar one. Just like you need to know how to switch on the lights and open the display cases, understanding your ecommerce system is crucial. Even though it's online, it's just as important. Take some time to understand it, and I'll explain why in this episode.

Transcript: https://joyjoya.com/jewelry-ecommerce-essentials

00:00 Start 2:19 Primary Episode Content 25:32 The Gold Mine

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Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?"

Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts?

I've recently completed over a dozen social media audits, pouring over the data from various brands, so feel free to ask me anything in the YouTube comments or by DMing me on Instagram @joyjoyamarketing.

My deep dive has revealed a crucial insight: there's no one-size-fits-all strategy that guarantees success for every brand. Each one has its unique aspects. Understanding your analytics is key to making informed decisions. But is posting on Instagram all there is to it? Stay tuned to discover more.

Transcript: https://joyjoya.com/instagram-jewelry-businesses-2024

00:00 Start 1:55 Primary Episode Content 16:50 The Gold Mine

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Episode #283 - "Hero Images for Jewelry Ecommerce and Digital Marketing"

Welcome to Episode #283. Today, we're diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital marketing.

The term "hero image" originates from web design and refers to the prominently large and often wide image that captures your attention at the top of a website or an email campaign before any scrolling occurs. This image may sometimes feature overlaid text or photos, and can even extend to videos or carousel sliders.

The purpose of the hero image is to reassure your visitors or viewers that they've arrived at the right destination. Upon viewing the hero image, individuals should feel a connection to your brand and/or a resonance with the products you offer. It's meant to be an inviting gateway that encourages exploration, similar to the welcoming display window of a physical jewelry store.

This is your chance to showcase your brand's identity and inject visual appeal into your homepage or email campaign, especially since other design elements on most effective ecommerce sites and email campaigns should be simplified to ensure the thet load efficiently across various devices. When someone enters your online store via the homepage, the hero image lays the groundwork for their shopping experience online.

If you're eager to discover how to maximize the impact of hero images on your website and emails, continue listening to or watching this episode.

Transcript: https://joyjoya.com/hero-images-for-jewelry-ecommerce-and-digital-marketing

00:00 Start 2:55 Primary Episode Content 16:21 The Gold Mine

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Episode #282 - "Finding the Right Audience for Your Fine Jewelry"

Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if you sell at more aspirational, luxury price points. This episode was actually inspired by some content I've been watching on TikTok and it really got me thinking about the target audience for high-end accessories.

The first post was from a TikTok user named "Level Blue", who teaches ladies how to be elegant in her own words. One of the posts I watched was called "3 luxury things elegant ladies never buy", and #2 was very branded jewelry, I won't name any brand names but you know what I mean, fine jewelry that features very obviously brand motifs or details that can be connected to the luxury brands that make them. According to this TikTok-er, "elegant" ladies don't buy this type of jewelry because it's so overly fake to the point that wearing is it tacky - who even knows if what you're wearing is real or fake? Elegant ladies wear unique jewelry that you won't find copied or on a lot of other people.

The other TikToks that have been inspiring me is the account Class of Palm Beach; the content creator basically goes on the streets of Palm Beach, FL to ask people about their outfits. Of course, I'm always interested to hear about the jewelry. Most of the time, it's just stacks on stacks of Cartier love bracelets or lots of Tiffany, which don't get me wrong, is fine if you love those things. But every once in a while, a person who's interviewed wears something different, like one recent TikTok showed a woman wearing necklace layers with Foundrae. And in the comments, all the people were asking, "Whoa I love that jewelry, so unique, what was the brand again?"

Where I'm going with this is: there are two types of high-end buyers - the ones who really like the brand names and the recognition of wearing something that looks expensive. If you're listening to this podcast, and your business isn't named Cartier, Tiffany, Van Cleef, or similar, then you will likely never cater to this customer because their money is going to be spent elsewhere. You don't have literal centuries under your belt building a brand name.

So what's left for you? You're catering to the people that "Level Blue" is catering to, the customers who want to look elegant without looking like they're wearing something that can easily be copied. And speaking to the customer who does want something different and something that's going to make them feel special and unique is going to mean having a clear story, voice, and personality in your brand, so that you can reach those customers who will feel proud to be wearing something unique.

And in this episode, I want to chat about how to do just that.

Transcript: https://joyjoya.com/audience-for-your-fine-jewelry

00:00 Start 5:47 Primary Episode Content 21:29 The Gold Mine

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Episode #281 - "Tactics for Boosting Your Jewelry Ecommerce Performance"

Welcome to Episode #281. Today, let's dive into a "part two" of last week's discussion on achieving ecommerce sales goals through key metrics like Average Order Value (AOV), Conversion Rates, and the number of Website Visitors.

While I outlined the importance of these metrics, I didn't delve into strategies for enhancing your performance in these areas.

In this episode, I'm excited to offer practical advice on elevating your AOV, boosting conversion rates, and increasing your site's traffic. Coupling the insights from episode #280 with today's tips should empower you to elevate your online jewelry sales, providing clarity on the actionable steps you can take to turn your sales aspirations into reality.

This approach aims to make your goals more attainable and demystify the process of achieving online success.

Transcript: https://joyjoya.com/boost-jewelry-ecommerce-performance

00:00 Start 1:57 Primary Episode Content 16:30 The Gold Mine

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Episode #280 - "Jewelry Marketing Metrics for Ecommerce Goals"

Welcome to Episode #280. Today, I'd like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces.

I stumbled upon this method of achieving sales targets back in 2014, thanks to an article on BigCommerce's blog. Sadly, the article is no longer available, but I managed to save the ecommerce formula that they share. Over the years, I've revisited this formula countless times because of its straightforwardness and its effectiveness in demystifying online sales.

Consider this: you probably have a clear income goal in mind. But have you broken down what that goal means in terms of website visitors needed, conversion rates to aim for, and the average order value you should target?

The essence of what I'm sharing today is this: if you're selling jewelry online, it's crucial to stay informed about your key ecommerce metrics. This doesn't mean you need to be an expert in Google Analytics or a data guru. In fact, we're going to keep things simple. Our focus will be on the most impactful metrics, devising marketing strategies that directly influence those metrics.

Transcript: https://joyjoya.com/jewelry-metrics-ecommerce-goals

00:00 Start 2:23 Primary Episode Content 16:50 The Gold Mine

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Episode #279 - "Jewelry Storytelling: Get Your Audience to STOP and Pay Attention"

Welcome to Episode #279. Today, I'm revisiting the topic of brand storytelling for what must be the thousandth time, simply because I can't seem to emphasize its importance enough.

Recently, I stumbled upon a small business grant sponsored by a global bank, which understandably attracts a vast number of applicants. A unique aspect of this application process is the requirement to submit a 500-word essay detailing your business's journey and how it has navigated the current economic landscape. However, there's a catch: your story must be shared publicly, as all submissions are compiled on a single webpage for open viewing.

Curiosity got the better of me, and I found myself diving into the narratives of fellow entrepreneurs. With every page refresh, a flood of new entries appeared, signaling thousands of applications from business owners nationwide, including those from the jewelry sector. Intriguingly, the use of AI for crafting or refining these stories was prohibited, placing the onus on the applicant's innate storytelling abilities to compellingly answer the prompt within the tight word limit.

As I read some of the submissions, I couldn't help but marvel at the monumental task awaiting the judges: selecting finalists from such a rich tapestry of stories. It's clear that each business owner would greatly benefit from the grant.

This leads to the pressing question: In a sea of narratives, how does one capture attention? Whether it's in a grant application or communicating with customers, standing out is crucial. Stay tuned for my insights on how to make people STOP AND PAY ATTENTION to your story!

Transcript: https://joyjoya.com/jewelry-storytelling-tips-jewelry-brands

00:00 Start 3:27 Primary Episode Content 19:01 The Gold Mine

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Episode #278 - "The Role of Production in Jewelry Marketing"

Welcome to Episode #278. Today, I'd like to discuss a common challenge many jewelry business owners face when it comes to planning their marketing content. Surprisingly, it's not about their marketing skills or knowledge, but rather about production; yes, about the actual designing and making of their products.

When we help our clients organize their content calendars, typically looking six months ahead, we sometimes hit a roadblock: not knowing the production schedule. Together, between us and the business owner, we have no shortage of good and interesting ideas. But if the production calendar hasn't been fleshed out, we can't plan marketing effectively.

I understand that production can be complicated, especially if you're not making everything yourself. Even if you are, relying on suppliers and delivery times can be tricky. But even business owners who handle everything sometimes struggle to plan ahead because they prioritize creativity over sticking to a schedule.

While being creative is amazing and important, it's important to realize that running a solid business powered by effective marketing needs some insight into production. Without it, planning can really become chaotic, which isn't ideal for running a jewelry business.

So, how can you make sure your production and marketing align better? Stay tuned for some advice.

Transcript: https://joyjoya.com/production-jewelry-marketing

00:00 Start 3:36 Primary Episode Content 19:41 The Gold Mine

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Episode #277 - "What 'Works' in Jewelry Marketing"

Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula for boosting sales? And when exactly does marketing start to show results? If you're fairly new to the business world, these might be some of the burning questions on your mind, making it tough to see how marketing could genuinely benefit your business and what signs indicate that it's hitting its mark.

In this episode, I'm going to unpack what effective marketing can really look like for you and what it means for marketing to truly "work". I think you might find my insights surprising, but in the best possible way! I'm going to let you in on some behind-the-scenes of what it looks like for our clients when we've uncovered a way for their marketing to really do what it can do best.

Transcript: https://joyjoya.com/what-works-jewelry-marketing

Links From the Episode: "The Confidence Podcast" https://www.trishblackwell.com/podcasts/

00:00 Start 2:09 Primary Episode Content 20:28 The Gold Mine

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Episode #276 - "How to Roll Out New Jewelry Marketing Ideas"

Welcome to Episode #276. In this episode, I'll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the direction of their business and which products or collections to prioritize in upcoming campaigns - as well as which types of products would be interesting to develop for the sake of attracting customer attention and interest.

Despite our extensive brainstorming session, we hit a roadblock when it came to making any final decisions. Why? Because, in the end, our opinions are pretty much close to irrelevant. What truly matters is understanding what resonates with the customers and how they'll respond.

So, instead of continuing our endless brainstorm, we narrowed down our ideas to a few favorites. We decided to gradually introduce and test these ideas to gauge customer reactions before fully committing to any one direction. This way, we ensure that our marketing efforts align closely with what our customers truly love. Being too convinced of how your audience will respond to something is a sure-fire way to set yourself up for disappointment.

Keep listening to understand how to slowly roll out your new ideas to your customers, how to understand whether or not they're worth pursuing, and then what to do once you've found that your customers are responding positively - for maximum impact.

Transcript: https://joyjoya.com/new-jewelry-marketing-ideas

00:00 Start 2:51 Primary Episode Content 16:13 The Gold Mine

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Episode #275 - "How Your Jewelry Business Can Gain Organic Traffic and Build Trust"

Welcome to Episode #275. In this episode, I want to talk about why blog posts could still be relevant for your jewelry business in 2024 (notice I said "could be" and not "are relevant") and how to actually write a great blog post for your ecommerce site.

While the term "blogging" may seem a bit old-fashioned, like we just stepped back to the year 2000, it's essential to recognize that well-crafted written content remains a cornerstone for your business in 2024.

In an era where artificial intelligence can generate articles at lightning speed, the challenge lies in sustaining the trust of your audience. Genuine and reliable written content can distinguish your business, leading to a direct influence on your brand storytelling, customer relationships, discoverability, sales, and overall growth.

Keep listening or watching to find out whether or not your jewelry business is a good candidate for having a blog, what it takes to write an amazing blog post, and what you can expect from your efforts over time.

Transcript: https://joyjoya.com/phases-marketing-jewelry

Other Links From the Episode: Episode #238 - https://youtu.be/uN-KeiHnef0 Episode #239 - https://youtu.be/hU-K6OlaKOU Episode #240 - https://youtu.be/Vdfri0o7648

00:00 Start 2:25 Primary Episode Content 20:54 The Gold Mine

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Episode #274 - "2 Essential Phases of Marketing for Jewelry Businesses"

Welcome to Episode #274. In this episode, we're diving into the essential stages of marketing for jewelry brands and why it's crucial to understand their distinctions.

I've noticed that many new jewelry business owners might not have a clear grasp of what marketing really involves, and that's perfectly fine! I'm here to provide some clarity. First and foremost, let's clarify that marketing is distinct from public relations and sales. While marketing can certainly support these functions, it operates differently. And if you want more on that, an entire chapter actually, check out my book Jewelry Marketing Joy.

But today on the podcast, I'll explore the two primary types of marketing you'll be engaged in for your jewelry business in the long run.

The first type is "Audience Building" Marketing. These are the marketing activities aimed at getting people to notice your brand. Imagine sending an email campaign to an empty subscriber list or posting on Instagram with zero followers – it wouldn't yield much, would it? To make the second type of marketing, "Customer Relationship Building" Marketing, effective, you also need to be actively involved in"Audience Building Marketing."

If you're launching a new jewelry brand, you'll likely dedicate most of your efforts to the first type because you need to attract those initial eyeballs and interest. Even if you're an established jewelry business, you can't afford to neglect "Audience Building" Marketing. You should continue to focus on attracting new audiences while nurturing relationships with those who are already interested.

Ready to understand marketing on a deeper level? Keep listening or watching as I explore the differences between Audience Building" Marketing and "Customer Relationship Building" Marketing. I'll provide examples of both types and delve into why "Audience Building" Marketing can be super challenging, as well as what results to anticipate from your efforts.

Transcript: https://joyjoya.com/phases-marketing-jewelry

00:00 Start 3:39 Primary Episode Content 15:50 The Gold Mine

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Episode #273 - "Email Marketing Design for Jewelry Businesses"

Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention "graphic design" or the design aspect of digital materials, it's common to associate it with aesthetics and making things visually appealing. However, in the context of email marketing, it's less about making the email visually pleasing and more about designing it in a way that ensures successful email delivery, along with clear and swift presentation of essential information.

The primary goal is not only to secure a place in the recipient's inbox but also to effectively communicate all the crucial details. According to a 2022 study conducted by Litmus, the average time people spend on an email is just nine seconds. This research revealed that approximately 30% of emails receive less than two seconds of attention, 41% are looked at for a duration of two to eight seconds, and only 29% are viewed for more than eight seconds. In essence, your email design needs to make a significant impact within the first two seconds of viewing.

Later in this episode, I'll also be chatting with Hilary from Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. This is actually our last podcast episode with Hilary as a guest! If you've enjoyed hearing the interviews from Hilary and would like more designer interviews in the future, let me know in a YouTube comment or podcast review. If you're new to this series with Hilary, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we begin our conversation with Hilary, I'd like to discuss the constraints of email marketing design and explain why it's not feasible or advisable to treat your emails as pieces of art. Additionally, I'll delve into the current best practices for email marketing design in 2024 and cover other related topics.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/

Other Links From the Episode: https://www.businessoffashion.com/case-studies/beauty/hero-product-franchise-tarte-nars-too-faced-shape-tape-concealer-orgasm-blush-better-than-sex-mascara/

Transcript: https://joyjoya.com/email-marketing-design-jewelry

00:00 Start 4:38 Primary Episode Content 16:47 Interview 28:57 The Gold Mine

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Episode #272 - "Email Marketing List Health for Jewelry Businesses"

Welcome to Episode #272. In this episode, I'm excited to share one of my favorite jewelry marketing activities to kick off the new year - giving your email subscriber list a check-up!

In the world of jewelry marketing, the email list is like a lively and ever-evolving companion that needs some TLC from time to time. Just how often you should pamper it depends on its size – the bigger ones require more frequent spa days, while the smaller ones can enjoy a more casual check-in now and then. So, let's dive into the world of email subscriber list rejuvenation!

Later in this episode, I'll also be chatting with Hilary from Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we begin our conversation with Hilary, let's talk about what it means to have a healthy email list, how to regularly manage email list health, and what actions you can take to improve list health if it's looking a little under the weather.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/

Transcript: https://joyjoya.com/email-marketing-list-jewelry

00:00 Start 4:00 Primary Episode Content 19:13 Interview 31:38 The Gold Mine

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Episode #271 - "3 Unconventional Pricing Strategies For Jewelry Marketing" Welcome to Episode #271. As we enter the new year, I'd like to discuss unconventional pricing strategies that you might want to explore in 2024 and beyond. Many jewelry businesses tend to adhere to established pricing norms, and that's perfectly fine. Some offer discounts, while others maintain fixed prices - whatever suits your business model.

However, today, I won't be addressing these common pricing approaches. Instead, I'd like to focus on pricing as it relates to attracting new customers and enhancing your marketing efforts. You can continue selling your jewelry at the prices you've determined to be suitable, but I'll show you how to leverage those prices strategically to benefit your business.

Later in this episode, I'll also be chatting with Hilary from Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we begin our conversation with Hilary, let's discuss some unconventional pricing strategies that you might not have thought about yet and explore how they can boost your marketing efforts this year.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/

"17 Questions That Changed My Life" By Tim Ferriss https://tim.blog/wp-content/uploads/2020/01/17-Questions-That-Changed-My-Life.pdf

Transcript: https://joyjoya.com/pricing-strategies-jewelry-marketing

00:00 Start 4:01 Primary Episode Content 20:52 Interview 38:43 The Gold Mine

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Episode #270 - "Do These 3 Things for Jewelry Marketing Success in 2024"

Welcome to Episode #270. I'm excited to share some handy tips and insights to kickstart your year on a high note and keep that energy going strong! Last year, my episode #223, "Do These 3 Things for Jewelry Marketing Success in 2023," was a hit, one of the most downloaded episodes I've released!

In this episode, I'll quickly recap those three valuable tips because they're still relevant. Plus, I'll throw in three new ones that I believe are perfect for this year, especially with the upcoming marketing trends that are expected to pop up along the way. I'm here to set you up for success!

Later in this episode, I'll also be chatting with Hilary from Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our chat with Hilary, let's quickly revisit the "3 Things" I suggested for marketing success in 2023 from episode #223. We'll discuss why they're still applicable, outline 3 top strategies for achieving marketing success in 2024, and explore how you can stay committed to your marketing efforts.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-success-2024

00:00 Start4:21 Primary Episode Content 17:28 Interview 34:48 The Gold Mine

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Happy holidays and happy new year! I'm taking some time off, but I'll be back with a new episode on January 7th. I hope you get some time to relax and make memories with loved ones!

TWO ANNOUNCEMENTS:

1. Joy Joya 2024 "Name Your Price" Emerging Jewelry Brand Incubator

Are you an emerging, independent jewelry brand looking for strategic digital marketing from Joy Joya? But you’re also worried that you simply can’t afford professional marketing support?

In 2024, we’re launching an “Emerging Jewelry Brand Incubator” for just 10 brands that will have the opportunity to “Name Their Price” for professional marketing services! We’re determined to make marketing support more accessible.

Nope, this is not a joke, and there’s no “catch”. We’re serious!

This initiative reflects our sincere dedication to making a significant impact – it’s our method for assisting your emerging brand in realizing its full potential and shining brighter than ever before. Applications close January 31st!

For more info, visit https://JewelryBrandIncubator.com.

1. Ticket giveaway to Halstead's Jewelry Business Forum

Halstead's Jewelry Business Forum is a digital conference created to empower small jewelry business owners. In a live webinar format, attendees will receive professional development in marketing and business skills while being inspired for the New Year. The dates are Monday 1/15-Thursday 1/18.

To enter to win your free ticket, visit the @joyjoyamarketing Instagram (https://www.instagram.com/joyjoyamarketing) find the post for the giveaway, which should be posted right around the time this episode goes live, and follow the instructions there. To learn more about the forum, visit @halsteadjewelrysupplies (https://www.instagram.com/halsteadjewelrysupplies/) on Instagram.

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Episode #269 - "Add This to Your 2024 Jewelry Marketing Strategy"

Welcome to Episode #269. Today, I want to talk about the power of events for jewelry marketing, and how figuring out your event strategy should be a major priority in 2024, if it's not already on your radar. But before I talk about events, I also want to stress my special passion for email marketing and how it ties into this discussion.

The latest data reveals that email marketing delivers impressive results, boasting an average ROI of $45 for every dollar invested in Retail, Ecommerce, and Consumer Goods/Services. This holiday season, I've witnessed firsthand with my clients who have robust email lists just how dominant email can be in converting sales.

But how does this connect back to events, you might wonder? Well, to maximize the effectiveness of your email marketing endeavors, you need a robust subscriber list. Acquiring and nurturing this list isn't a simple task. One effective approach is to venture out into the real world and participate in events. This way, your future fans can meet you in person, providing an opportunity to share their contact information with you. Whether or not they make a purchase at the event, they become valuable additions to your email list, enabling you to cultivate a lasting relationship with them over time.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I want to talk about the types of events you should be trying in 2024, how to collect email subscribers, and then what to do with those email subscribers once you've added them to your list.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

https://www.thisoldmarketing.com/will-gemini-be-googles-search-savior-405/

Transcript: https://joyjoya.com/events-jewelry-marketing-2024

00:00 Start 3:49 Primary Episode Content 17:13 Interview 31:56 The Gold Mine

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Episode #268 - "How to Set Jewelry Marketing Goals for 2024"

Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven't already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It's about adopting a holistic approach to growth, focusing on various aspects of your business to ensure long-term sustainability.

Many business owners tend to set a financial goal and stop there, without a clear plan to achieve it or breaking it down into manageable steps. This approach can lead to frustration and disappointment. Success in business isn't solely measured by financial gains; it's also about building a sustainable, well-rounded organization. By overlooking goals unrelated to revenue, business owners might miss out on key opportunities for growth and fulfillment.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I'll delve into the importance of setting business goals that aren't solely focused on revenue. We'll explore various examples of such non-revenue-related goals and provide guidance on how to select the right areas to focus on for your 2024 objectives. This will help you understand how a broader range of goals can contribute to the overall success and sustainability of your business.

Links From the Episode:

https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-goals-2024

00:00 Start 2:56 Primary Episode Content 17:23 Interview 33:16 The Gold Mine

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Episode #267 - "Boost Instagram Engagement for Your Jewelry Brand"

Welcome to Episode #267. Today, I want to talk about how you can use Instagram as a customer experience channel. Using Instagram in this way is like turning the popular social media platform into a digital space where your business can interact with fans and customers in various engaging and friendly ways.

Imagine Instagram as a lively market where businesses set up colorful stalls (their Instagram profiles) to display their products and interact with people walking by (their followers and potential customers).

Unfortunately, many businesses use Instagram to simply broadcast their messages to people. They have a specific goal, usually selling a product, and expect that everyone who sees their post will be eager to purchase it. However, prioritizing customer experience involves taking the time to interact with customers and actively build relationships with them. The way people engage with Instagram is evolving; with an increasing emphasis on video content, it's becoming more of an entertainment platform than a traditional social media platform. As a result, your content might be viewed by people who don't necessarily like or comment on it. This shift requires a smarter approach to crafting a customer experience. Use Instagram not just as an endpoint, but as a starting point to encourage people to connect with your brand in various ways.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I'll discuss when it makes sense for a jewelry brand to shift their focus to boosting customer experience on Instagram, some ideas for doing so, and how to use Instagram as a springboard for other marketing efforts.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/improve-instagram-engagement-jewelry

00:00 Start 3:37 Primary Episode Content 18:37 Interview 34:38 The Gold Mine

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Episode #266 - "How to Filter and Prioritize Jewelry Marketing Ideas"

Welcome to Episode #266. Today, I want to dive into the process of sifting through your jewelry marketing ideas and zeroing in on those with the most potential to positively impact your business.

In Episode #265, we explored the importance of consistency in marketing. Consistency isn't just about being regular; it requires focused effort, dedication, and strong belief in your approach. It's common to feel enthusiastic about a multitude of ideas, eager to try them all. However, it's crucial to recognize that attempting everything isn't practical or beneficial for your business.

After you've brainstormed your marketing plans for 2024, I encourage you to revisit this episode repeatedly. It will guide you in carefully selecting and concentrating on a few well-chosen ideas, ensuring you execute them to the best of your ability.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I'll discuss how to evaluate the risks and potential benefits of various marketing ideas. I'll provide a detailed, step-by-step method to sift through these ideas, helping you prioritize effectively. Additionally, we'll look at how you can continually refine your strategy and maintain its brilliance using all the great ideas you have.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

https://marketoonist.com/2023/11/break-through-the-clutter.html

Transcript: https://joyjoya.com/filter-jewelry-marketing-ideas

00:00 Start 2:51 Primary Episode Content 15:35 Interview 31:55 The Gold Mine

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I'm taking a break this week to rest, recharge, and enjoy some pumpkin pie. Let me know in the comments how your BFCM promos go for you!

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Episode #265 - "How (and Why) to Stay Consistent With Jewelry Marketing"

Welcome to Episode #265. Today, I'm eager to chat about the importance of staying consistent with your jewelry marketing. I've noticed that around this time each year, a lot of the Sparklers out there, maybe you, start to feel the pressure of the holiday season and get this urge to switch things up drastically to make a splash. But let me tell you, now's not the time to ditch what's been working for you out of anxiety or fear.

The holiday frenzy is no excuse to toss your marketing plan out the window, and really, it's never wise to completely overhaul your strategy on a whim. Whether it's the way you talk about your products, how often you reach out to your customers, the look and feel of your online store, or even the style of your product and social media photos – these things should stay steady.

Speaking of photos, I've heard from quite a few of you asking about Hilary's secret sauce for jewelry photography. Hilary nails it with her unwavering consistency. Just take a peek at her Instagram @hilaryfinckjewelry, and you'll see her signature style shining through. It's so distinct that her posts often get tons of shares and likes. That's the power of keeping a consistent vibe in your visuals. It's all about making your brand stand out, even through something as simple as photos and videos that share a common thread.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we jump into our chat with Hilary, I want to touch on why sticking to your game plan is super crucial during the holidays. I'll walk you through how to embrace and stick to your consistent practices right now, when it counts the most. Plus, I'll share some tips on how you can fine-tune your approach for the upcoming year by getting a head start on planning.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/stay-consistent-jewelry-marketing

00:00 Start 3:52 Primary Episode Content 19:28 Interview 38:51 The Gold Mine

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Episode #264 - "Uncover the Story for Your Jewelry Brand"

Welcome to Episode #264. Today, we're diving into the importance of storytelling in your jewelry collections and products. I often encounter jewelry entrepreneurs who create products simply because an idea struck them, they want to make something pretty, they had a specific gemstone to utilize, or they identified a market opportunity.

Yet, none of these factors inherently create a compelling story. They lack the depth and dimension necessary to elevate a product beyond a mere commodity. We must remember that jewelry, while desirable, is not a necessity like food or water. It's easy to fall into the trap of believing that your jewelry will automatically attract attention.

But a piece of jewelry becomes infinitely more appealing when it's accompanied by a story that resonates with the customer on a deeper level. Unearthing and sharing these stories can sometimes be challenging, but that's exactly what we'll be exploring in today's episode.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our conversation with Hilary, I'd like to delve into the importance of intertwining your brand with a narrative. I'll explore the methods to extract a compelling story from your product or collection and, importantly, how to articulate and amplify that narrative to make it clear and resonant for your audience.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/storytelling-jewelry-marketing

00:00 Start3:04 Primary Episode Content 18:17 Interview 33:38 The Gold Mine

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Episode #263 - "Local Marketing Strategies for Jewelry Brands"

Welcome to Episode #263. In this episode, we are going to focus on the importance of incorporating local marketing strategies, regardless of the size or reach of your brand. Even if you are an ecommerce brand that caters to a national or global audience, there is value in thinking locally when it comes to your marketing efforts.

Local marketing can play a crucial role in your overall strategy, helping you to connect with customers in specific geographic locations and build a stronger community around your brand. We will explore various approaches to local marketing, providing you with practical tips and insights on how you can leverage the resources and opportunities available to you, and ultimately, harness the power of local marketing to benefit your brand.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we jump into our chat with Hilary, let's take a moment to break down what local marketing could mean for your brand. We'll delve into the ways you can begin investigating the potential of local marketing, and we'll also provide some actionable steps to help you build momentum with your local marketing initiatives. By doing so, you'll be able to better assess whether diving deeper into local marketing is a worthwhile pursuit for your brand.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/local-marketing-strategies-for-jewelry-brands

00:00 Start 2:52 Primary Episode Content 16:17 Interview 32:16 The Gold Mine

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Episode #262 - "Getting Curious About Your Jewelry Marketing"

Welcome to Episode #262. A common misconception I've observed among jewelry business owners is the belief in a single magical answer. They often feel that by following a specific X, Y, Z formula, they'll achieve their sales targets seamlessly.

However, the reality is far from it. There isn't a one-size-fits-all solution for success in the jewelry business. Through my interactions with diverse clients within this industry, I've realized that everyone's journey to success is unique. The key is to navigate and discern this path, ideally sooner than later. And how do we do this? By probing, by inquiring, and not by waiting for some mystical answer to fall into our lap. It's about mastering the art of asking the right questions, particularly when faced with the data before us.

In this episode, I want to shift our focus to the importance of curiosity and questioning, especially about data. It's no secret that many solopreneurs in the creative field are magnetically drawn to aesthetics, whether it's branding or intricate jewelry designs. However, the same folks might find themselves daunted by numbers, often presuming they lack the know-how. They may feel they're missing out on some arcane formula or hidden key.

But let's change that mindset! Instead of getting bogged down with every little data detail, embrace your inquisitiveness. Begin by asking questions, and let yourself explore freely. Embark on your journey of data discovery with an open heart and mind!

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

For even more of a primer on this topic, I suggest going back to Episode #233, which is all about Key Performance Indicators or KPIs.

Before we dive into our conversation with Hilary, let's explore how you can become more inquisitive about your data. We'll discuss what insights might emerge when you allow your curiosity to take charge and how you can take actionable steps based on this newfound knowledge—without the stress of being a data expert or having every answer.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Influencers to check out: AGATA ZOFIA JANKOWIAK - @blingsis Instagram account ANETA BLASZCZAK - @blissfromparis Instagram account BEHROKH BAKHSHI - @champagnegem Instagram account PRERNAA MAKHARIAA - @prernaa.makhariaa Instagram account RENU CHOUDHARY - @thediamondtalk Instagram account

Transcript: https://joyjoya.com/getting-curious-jewelry-marketing

00:00 Start 4:51 Primary Episode Content 19:22 Interview 34:36 The Gold Mine

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Episode #261 - "Serving Your Customers Through Jewelry Marketing"

In Episode #261, our discussion will focus on the art of serving your customers - and how that can be done through effective marketing. Often, jewelry business owners assume their customers already know their preferences and shopping techniques. However, it's your role to act as knowledgeable guides. By leveraging innovative marketing strategies, you can assist your customers more effectively, not only meeting their needs but also advancing your own business objectives.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we delve into our chat with Hilary, I'll highlight the importance of service as a competitive edge. We'll explore strategies for serving your customers that also align with your business objectives, and discuss ways to showcase your dedication to service as a unique strength.

Links From the Episode:

https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/serving-customers-jewelry-marketing

00:00 Start 2:18 Primary Episode Content 12:39 Interview 24:45 The Gold Mine

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Episode #260 - "The Power of Surprise in Jewelry Marketing"

In Episode #260, we're diving deep into the art of surprise in jewelry marketing and its power to skyrocket customer engagement. I totally get it—grabbing the attention of your audience, let alone your loyal customers, is no walk in the park. So, how can you make them sit up and take notice?

The good news? No need to break into a dance routine on TikTok. Seamlessly weave surprise into your everyday marketing narrative. And the best part? You can customize this element of surprise to fit your brand's unique story and ethos. So let's unlock this game-changing strategy!

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our conversation with Hilary, I'll highlight the perks of surprising your customers. We'll explore various methods to delight them and discuss how you can customize these strategies to resonate with your brand. Additionally, we'll delve into the transformative results you can anticipate when you begin to redefine your customers' perceptions of your brand's operations.

Links From the Episode:

https://hilaryfinck.com/

https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/surprise-jewelry-marketing

00:00 Start 2:53 Primary Episode Content 14:36 Interview 23:43 The Gold Mine

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Episode #259 - "Strategies for Marketing Custom Jewelry"

In Episode #259, we'll delve into the strategies for marketing custom jewelry. Whether you handcraft unique pieces or deal in mass-produced items, the term "custom" can range from entirely bespoke creations to personalized versions of pre-existing designs. Given today's consumers' desire for unique experiences and personalized possessions, providing a tailored jewelry experience can significantly boost your jewelry brand's potential.

As the holidays approach, emphasizing custom jewelry offerings becomes more important than ever. In a season that celebrates individuality, love, and heartfelt giving, personalized pieces hold a unique allure. Custom jewelry not only offers a one-of-a-kind gift, but it also carries an intimate sentiment, showcasing the thought and effort invested into selecting the perfect piece. This period also provides jewelers with a prime opportunity to educate customers about the intricacies of the custom process and the importance of adhering to custom deadlines to ensure timely holiday delivery. In a market inundated with generic gifts, a tailored creation stands out, resonating deeply with both the giver's intentions and the recipient's appreciation. Furthermore, in an age where consumers are actively seeking more meaningful and personalized shopping experiences, offering custom options can significantly enhance brand engagement and loyalty during this pivotal shopping season.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll talk about the nuances of defining custom jewelry, the rising consumer trend towards personalized experiences, effective marketing strategies for unique jewelry offerings, and how custom offerings can elevate a jewelry brand's potential in today's market.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/custom-jewelry-marketing-strategies

00:00 Start 3:54 Primary Episode Content 19:33 Interview 33:19 The Gold Mine

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Episode #258 - "The Role of Drops in Your Jewelry Marketing Strategy"

In today's Episode #258, we're diving deep into the world of "drops" and how they can be a game-changer for your jewelry marketing strategy.

Drops, which refer to releasing products in limited quantities or for a limited duration, can create a sense of urgency and scarcity. This approach can be instrumental in compelling your audience to make prompt purchasing decisions.

For those already utilizing the drop model, we'll discuss advanced tactics to enhance the success of your releases. By fine-tuning your strategy, you can boost sales, accelerate sell-out times, and keep your fans eagerly anticipating every release. This approach can be particularly enticing for jewelry brands, where exclusivity and uniqueness are often valued. So let's explore the vast opportunities drops can offer in capturing and sustaining your audience's attention.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll talk about why more jewelry brands are embracing drops, how you can use drops, the best way to market your drops, and steps you can take to improve on future drops.

Links From the Episode:

https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/drops-jewelry-marketing

00:00 Start 2:50 Primary Episode Content 16:16 Interview 34:44 The Gold Mine

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Episode #257 - "Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing"

In Episode #257 today, we're chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the way you show them—be it online or in an actual store—can either make or break your jewelry marketing. It's super important to remember: merchandising and marketing kind of need each other to shine.

While merchandising aims to sweeten the customer experience and product appeal, marketing often focuses on drawing customers to the digital or physical store - and marketing also nurtures relationships with customers over time. Merchandising helps keep things interesting.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll talk about why merchandising matters so much for the success of your marketing, why you could be assuming your customers know more than they do about your products, and how you can get merchandising and marketing to work hand in hand.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/merchandising-meets-jewelry-marketing

00:00 Start 2:27 Primary Episode Content 15:31 Interview 29:26 The Gold Mine

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Episode #256 - "Jewelry Email Marketing: Diving Into the Welcome Series"

This is Episode #256, and we'll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We'll emphasize the importance of constantly exploring fresh marketing strategies and being open to innovative ideas tailored for your business. Just as science and medicine rely on experiments for progress, your business too needs to test out theories to unearth new possibilities.

We'll take a closer look at the Welcome Series by spotlighting Hilary Finck Jewelry, the proud recipient of the Joy Joya Jewelry Marketing Grant. Together, we'll brainstorm ideas for her revamped Welcome Series, highlighting the potential benefits. Additionally, as a special treat, we'll touch on Pinterest, a topic outside of email marketing.

For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll share some insights to help you build out your own email marketing Welcome Series. Let’s dive into the world of making your customers feel seen, heard, and welcomed into your brand.

Links From the Episode:

https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-email-marketing-welcome-series

00:00 Start 2:36 Primary Episode Content 15:35 Interview 28:32 The Gold Mine

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Episode #255 - "How to Know: Is Your Jewelry Instagram Strategy Working?"

This is Episode #255, and we'll be diving deep into evaluating the impact of social media marketing, with a particular focus on Instagram, for your jewelry business. If you're a jewelry business owner or marketer, it's often challenging to have a clear perspective on your social media strategies since you're deeply involved.

You may often find yourself comparing your strategies to other brands, pondering whether you should or shouldn't emulate them. But it's vital to remember that appearances can be deceiving. Without insight into another business's operations, it's difficult to truly gauge the success of their social media efforts, regardless of how polished their online presence appears.

In today's discussion, we'll look at social media marketing through the experiences of Hilary Finck Jewelry, the recipient of the Joy Joya Jewelry Marketing Grant. We'll explore how social media aids her business, the evolution of her strategies over time, and her future aspirations for her online presence.

For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll share some insights to help refine your own social media tactics. Let’s dive into the world of Instagram marketing and beyond.

Links From the Episode:

https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-instagram-strategy-tips

00:00 Start
2:43 Primary Episode Content
18:47 Interview
37:38 The Gold Mine

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Episode #254 - "Practical Email Marketing Tips for Jewelry Brands"

This is Episode #254, and today we’re going to be talking about how to review the current state of your email marketing and decide what could be improved upon, so you can better connect with your audience - and get consistent ROI from your email marketing efforts.

I'll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around how she started with email marketing for her jewelry brand, how it benefits her business, what she’d like to achieve, and what my recommendations are.

If you're just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into today’s interview, I’ll be sharing some takeaways that hopefully you’ll be able to apply to your own email marketing strategy. Join me as we begin to scratch the surface of email marketing, which will be an ongoing discussion with Hilary as we move through this journey together.

Links From the Episode:

https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/practical-email-tips-jewelry

00:00 Start
2:21 Primary Episode Content
18:28 Interview
35:36 The Gold Mine

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Episode #253 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant"

This is Episode #253, and today I'll be giving you an inside look at a jewelry brand that will be my focus for the next six months. Imagine it as a reality show, but centered around a jewelry business.

I'll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around her plans for marketing content. If you're just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into the interview, I'll share valuable content planning insights that can benefit your business. Contrary to what many think, this season is an excellent time to strategize content, especially as we approach the holiday season and prepare for 2024.

Join me as I delve into the world of content: from initial brainstorming, refining those ideas, to allocating time for the vital brand narratives you aim to share.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-content-case-study

00:00 Start
2:27 Primary Episode Content
13:36 Interview
43:49 The Gold Mine

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Episode #252 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant"

This is Episode #252, and today we're setting sail on an exciting new direction for the podcast. Podcast. If you've been following along, you might remember that earlier this year, we announced the Joy Joya Jewelry Marketing Grant. We were thrilled to receive so many incredible applications from talented jewelry businesses looking to take their marketing efforts to the next level.

Well, the wait is over! In June, we selected the recipient of the prestigious grant, and now, we're officially embarking on this fabulous journey together.

Today, I'm delighted to unveil the winner of the Joy Joya Jewelry Marketing Grant, who will be receiving six months of digital marketing services courtesy of our agency, Joy Joya. It's going to be a transformative experience for this jewelry brand, and we can't wait to see their dreams turn into shining realities.

In this episode, not only will I reveal the name of the lucky grant recipient, but you'll also have the unique opportunity to get up close and personal with the founder and maker behind this exceptional jewelry business. We'll sit down for an interview, where they'll share their story, vision, and passion that fuels their creations.

Over the coming six months, we'll be diving headfirst into the exhilarating world of jewelry marketing, witnessing firsthand the ups, the downs, and the dazzling successes that come with elevating a brand's digital presence. So, whether you're a fellow jewelry entrepreneur looking to gain valuable insights or simply a jewelry aficionado eager to learn more about the craft and business behind your favorite pieces, this new direction is made for you!

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/winner-jewelry-marketing-grant

00:00 Start
3:18 Primary Episode Content
5:56 Interview
30:55 The Gold Mine

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Episode #251 - "Wrapping Up Jewelry Marketing Jumpstart - What's Next?"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #251. It's the grand finale of the Jewelry Marketing Jumpstart journey! Can you believe it all started back with episode #225 in mid-January of this year? Time flies when we're having fun, right?

But no worries, my gem-loving friends, the podcast isn't going anywhere! We're just wrapping up this incredible chapter, this six-month season of pure marketing magic. So, let's take a moment to walk down memory lane and do a quick recap of all the glittering gems we've uncovered together during the Jewelry Marketing Jumpstart program.

And hold on tight, because after this, we've got:

• A sparkling lineup of new content and adventures awaiting you. I'll spill the diamonds on what's coming up next, so you won't want to miss that!
• Our regular fan-favorite segments - the dazzling case study, Gold Mine, plus the hottest news articles in the jewelry industry, because staying in the loop is always a gem-worthy goal.

Access to the free Jewelry Marketing Jumpstart program is wrapping up Friday, August 4th Anyone who signs up before it ends will continue to have access to the PDF worksheet downloads, but we'll be closing off new signups. If you want to sign up for the podcast-guided program, visit JoyJoya.com/JUMP while you still can!

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Instagram Adds Improved Reels Template Options to Provide Creative inspiration https://www.socialmediatoday.com/news/instagram-adds-improved-reels-template-options-provide-creative-inspiration/688313/

Zales, Rocksbox partner on jewelry rental https://www.retaildive.com/news/zales-rocksbox-fine-jewelry-rental/688344/

Can Mystery Boxes Save Fashion Retail? https://www.gq.com/story/essx-nyc-store-opening-scarce-box

Other links from this episode:

CLAIRE'S INTRODUCES A NEW IMAGE AND ATTITUDE FOR ITS INDUSTRY-LEADING PIERCING BUSINESS https://www.prnewswire.com/news-releases/claires-introduces-a-new-image-and-attitude-for-its-industry-leading-piercing-business-301876208.html

Transcript: https://joyjoya.com/wrapping-up-jewelry-marketing-jumpstart

00:00 Start
3:22 Primary Episode Content
18:39 Content Case Study
22:37 The Gold Mine
27:56 Jewelry Marketing News Roundup

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Episode #250 - "Tips for Using AI Tools in Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #250. In this week's episode, we're diving headfirst into a topic that has been slowly but surely changing the game. We're talking about how Artificial Intelligence or AI can be your secret weapon in streamlining your content creation. Whether it's for your website, your email marketing campaigns, or your social media platforms, AI has got you covered.

Now, throughout the year, I've been sprinkling some tidbits about AI tools like ChatGPT in our conversations. I've given you a glimpse of how these tools can work behind the scenes, helping you supercharge your jewelry marketing efforts. But, for this episode, we're throwing the spotlight entirely on this fascinating world. Today, we're dedicating 100% of our time to unwrap the power of AI in content creation.

This one's about exploring new paths, embracing technological advancements, and empowering yourselves.

I'll be covering:

• What is ChatGPT?
• What are the general best practices and tips for using it?
• What are some of my favorite use cases of ChatGPT for social media marketing, email marketing, and website content creation?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Lush Cosmetics Left Most Social Platforms Two Years Ago. How’s That Going? https://www.allure.com/story/lush-cosmetics-no-facebook-instagram

Meta Threads engagement has dropped off since red-hot debut, tracking firms say https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-dropped-off-sensor-tower-similarweb.html

Don’t ask for reviews too soon https://ariyh.beehiiv.com/p/when-to-ask-for-reviews

Other links from this episode:

Shane Co. Asks Customers to Share Jewelry Memories in Made to Shine Campaign https://www.jckonline.com/editorial-article/shane-made-to-shine-campaign/

Transcript: https://joyjoya.com/ai-tools-jewelry-marketing

00:00 Start
3:38 Primary Episode Content
25:36 Content Case Study
29:00 The Gold Mine
32:24 Jewelry Marketing News Roundup

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Episode #249 - "Improve Your Jewelry Brand's Social Media Presence"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #249. In this episode, we're closing out our mini-series on social media marketing and diving into an essential aspect of any digital marketing strategy—assessing the performance of your social media efforts.

If you're like most jewelry entrepreneurs, then social media has become an integral part of your jewelry business, but how do you know if your efforts are paying off? We'll explore various methods and metrics to help you measure jewelry marketing success and progress on social media.

It's time to move beyond just counting likes and followers and truly understand the impact your marketing efforts are making.

I'll be covering:

• How to audit your social media marketing presence to identify your strengths, weaknesses, opportunities, and threats. Additionally, we'll dive into the importance of setting realistic goals and benchmarks for your social media marketing.
• Which key performance indicators (KPIs) can provide valuable insights into your social media performance. From engagement rates and reach to click-through rates and conversions, we'll break down these metrics and explain how they relate to your overall marketing goals.
• Why qualitative measures and feedback from your audience are also important in gauging the effectiveness of your social media campaigns. After all, building strong connections and fostering genuine engagement with your followers is just as important as the numbers on your analytics dashboard.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:
Meta Launches Threads, Provides Insights into Coming Elements
https://www.socialmediatoday.com/news/meta-launches-threads-provides-insights-coming-elements/685104/

3 Store Event Themes That Are Sure to Create a Sense of Community
https://www.giftsanddec.com/business-news/3-store-event-themes-that-are-sure-to-create-a-sense-of-community/

Tools for SEO Email Alerts
https://www.practicalecommerce.com/tools-for-seo-email-alerts

Other links from this episode:

Aurate "SUMMER. BLACK. FRIDAY. IS. HERE."
https://drive.google.com/drive/folders/1mtUqhS8n2ZkLes4DUGl1pQxhwyZmTYfW?usp=sharing

Transcript: https://joyjoya.com/jewelry-social-media-audit

00:00 Start
3:34 Primary Episode Content
24:22 Content Case Study
30:28 The Gold Mine
34:22 Jewelry Marketing News Roundup

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Episode #248 - "Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #248. We're continuing our mini social media marketing series and building upon the previous episode, when I gave you the lowdown on the four most relevant social media platforms for jewelry brands today: Instagram, Facebook, Pinterest, and TikTok.

Now that you're familiar with these platforms and have an idea of the people who use them, you're probably wondering how to get the best results. Here's the thing: you don't have to be on all four platforms to succeed.

Instead, it's important to choose wisely based on your target customer, your available resources for content creation, and which platform aligns best with your business goals right now.

I'll be covering:

• Tips and best practices for each of the four platforms.
• Some insider secrets that are often overlooked but can make a big difference.
• Setting realistic expectations so you know what to aim for.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Email Welcome Pages Drive More Sales https://www.practicalecommerce.com/an-email-welcome-page-drives-more-sales

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers https://www.retailtouchpoints.com/topics/loyalty/anthropologie-brand-loyalty-acquisition

Alt-Commerce: The Future of Consumer Buying and Selling https://multichannelmerchant.com/ecommerce/alt-commerce-the-future-of-consumer-buying-and-selling/

Other links from this episode:

Bryan Anthonys "Be Your Own Kind of Beautiful"
https://www.bryananthonys.com/collections/be-your-own-kind-of-beautiful
https://drive.google.com/file/d/1WhYBUli7v2FXLrDhtqfjo3iuxuNHHr7S/view?usp=sharing

Transcript: https://joyjoya.com/social-media-tips-jewelry

00:00 Start
3:23 Primary Episode Content
26:45 Content Case Study
30:28 The Gold Mine
37:50 Jewelry Marketing News Roundup

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BONUS EPISODE - "Sign Up for "Jewelry Marketing Jumpstart" Before Access Ends!"

Links and Info From This Episode:

"Jewelry Marketing Jumpstart" - https://joyjoya.com/jump

Hi, my Sparklers! I just wanted to release a short but sweet bonus episode during the Fourth of July holiday in the US, since I'm taking this week off the podcast. I'm sharing a few announcements and reminders in this episode and then I'll be back with a new regular episode about social media marketing next week.

Jewelry Marketing Jumpstart

The free Jewelry Marketing Jumpstart program on this podcast will be coming to a close soon, with the last installment on July 30th! Don't worry, the podcast isn't ending; we'll just be switching to a new format with some very very exciting new content coming for the second half of the year.

Jewelry Marketing Jumpstart is a free, podcast-guided program that I started at the beginning of this year. I do want to let you know that when I finish in July, no one new will be able to sign up, so if you haven't already signed up, you're coming close to your last chance!

Existing members will still be able to access all the content, but it will be closed to new members. When you sign up for the free program by visiting JoyJoya.com/JUMP, you'll get access to supplemental PDF worksheets that correspond with the information in all the episodes this year so far. It's a step-wise approach, so I'm guiding you from beginning to end. The worksheets also include bonus resources like templates, screenshare videos, and more.

If you haven't already signed up at https://joyjoya.com/JUMP, then I highly recommend you stop waiting and sign up now. Again, no one new will be able to sign up after the program finishes in just a few weeks. Don't miss your opportunity!

Jewelry Marketing Grant

I also want to thank everyone who applied for the Joy Joya Jewelry Marketing Grant. The winner has been chosen, and this brand will be joining me every week on the podcast to document their journey.

They're getting six months of FREE digital marketing services worth $12,000 to one lucky jewelry brand! They will also have the opportunity to share their business and marketing journey with our Joy Joya Podcast listeners and be spotlighted as our best case study yet.

I'm so so so excited to take this business on a journey with Joy Joya, and I'm excited for you listeners and viewers to be privy to all the behind-the-scenes of marketing that we typically do with clients. I think it's going to be a wild and fun ride for everyone.

See Me and Liz in NYC!

Are you located in NYC, or will you be at NYC market week in mid-August? I want to meet you in person! For our Success With Jewelry podcast, Liz Kantner and I are hosting a casual, open meetup at The Press Lounge on August 15th. I'll share more details once the date approaches, but I just wanted to give you an opportunity to save the date!

Did you have any questions about anything I mentioned? You can always email me Laryssa at laryssa@joyjoya.com or leave me a comment on YouTube - I respond to every comment!

If you loved this podcast, please share it with a friend who'd appreciate it. And don't forget to subscribe as well as leave a review on Apple Podcasts.

If you're completely new to digital marketing, then you'll want to purchase and read a copy of my book JEWELRY MARKETING JOY. Visit https://joyjoya.com/book for more information.

Thanks for tuning in, and stay sparkling!

00:00 - Start
0:19 - Jewelry Marketing Jumpstart
1:57 - Jewelry Marketing Grant
3:00 - See Me and Liz in NYC!

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Episode #247 - "Overview of Social Media Platforms for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #247. Finally in our Jumpstart Series, we've made it to social media marketing for jewelry brands. After wrapping up our insightful mini-series on email marketing, it's time to explore the ever-evolving landscape of social media in 2023. Brace yourselves because we've got three exciting episodes ahead, packed with everything you need to know.

In this episode, we'll start by taking a comprehensive look at the most relevant social media platforms for jewelry brands today. These platforms have become powerful catalysts for brand exposure, customer engagement, and ultimately, business growth. We'll explore how you can leverage each platform's unique features to create a vibrant online presence that resonates with your target audience.

I'll be covering:

• An overview of the social media platforms that could potentially be relevant for jewelry marketing today
• What are some pros and cons of using each of these platforms
• What are the demographics of the audience members on each platform

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Google introduces generative AI virtual try-on tool https://www.retaildive.com/news/google-generative-artificial-intelligence-virtual-try-on-tool/653076/

The Glossy Week in Review: Talking high-end jewelry news with Sotheby’s Frank Everett https://www.glossy.co/podcasts/week-in-review-talking-high-end-jewelry-news-with-sothebys-frank-everett/

Top 9 best SMS marketing examples, with templates https://www.techtarget.com/searchcustomerexperience/tip/Top-9-best-SMS-marketing-examples-with-templates

Other links from this episode:

Diamond Nexus - https://www.diamondnexus.com/learn/custom-wedding-rings/

"Building a StoryBrand" by Donald Miller - https://www.amazon.com/Building-StoryBrand-Donald-Miller/dp/B0B31R6M6Y

Transcript: https://joyjoya.com/social-media-jewelry-marketing

00:00 Start
3:15 Primary Episode Content
19:46 Content Case Study
23:43 The Gold Mine
30:06 Jewelry Marketing News Roundup

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Episode #246 - "How Jewelry Brands Can Level-Up Their Email Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #246. Today we're going to be building upon our email marketing mini series and diving into some advanced tactics that will skyrocket your jewelry email campaigns and take your jewelry business to new heights!

Now, even if you're new to the world of email marketing and feel like you're still finding your footing, don't worry! This episode is for you too. We're going to explore the possibilities of what email marketing can do for your jewelry brand. Trust me, it's going to be eye-opening!

By the end of this episode, you'll be equipped with powerful tools like automation, segmentation, and A/B testing. We'll discuss how these tactics can supercharge your email campaigns, bringing in more leads, boosting engagement, and ultimately driving sales.

But that's not all! We'll also tackle an important aspect of email marketing: measuring success. We'll explore the key metrics you should be tracking to gauge the effectiveness of your email campaigns. It's time to separate the winners from the not-so-winners!

I'll be covering:

• My personal favorite advanced email marketing tactics that will make your campaigns shine as well as the benefits of using them
• What can you expect when you implement these tactics?
• Essential metrics to track for measuring email marketing success

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Why you buy sh*t you don't need https://www.nealsnewsletter.com/p/why-you-buy-sht-you-dont-need

Elon Musk Says Creators Will Be Able to Download Email Info of Subscribers, Points to New Video Push https://www.socialmediatoday.com/news/elon-musk-creators-download-email-info-subscribers/652404/

Can AR Reduce Returns for Jewelry Brands? https://www.pymnts.com/news/retail/2023/can-ar-reduce-returns-for-jewelry-brands/

Other links from this episode: https://joyjoya.com/level-up-jewelry-email-marketing

Anna Zuckerman wants to make non-precious jewelry the future of celebrity styling https://www.glossy.co/pop/anna-zuckerman-wants-non-precious-jewelry-to-be-the-future-of-celebrity-styling/

Transcript:

00:00 Start
4:00 Primary Episode Content
19:16 Content Case Study
23:13 The Gold Mine
39:23 Jewelry Marketing News Roundup

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Episode #245 - "How to Send a Jewelry Email Campaign, From Planning Through Execution"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #245. Today, we'll be getting into the intricate workings of crafting successful email campaigns that truly make a difference for your jewelry brand, all the way from the planning stages through the actual sending of the email to your subscribers.

In the previous episode, we laid the foundation by exploring the undeniable relevance of email for jewelry brands, sharing my personal favorite email marketing platform, and unveiling some essential tips and best practices.

But today we'll be delving into the art of planning, executing, and delivering captivating emails straight to the inboxes of your eager subscribers. I'll be sharing exactly how I set my clients up for email marketing success that drives results.

I'll be covering:

• Where do the ideas for jewelry email campaigns come from?
• How far in advance are we planning, creating, and scheduling an email?
• What are the steps we take to ensure the email is as impactful as possible?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Instagram Ranking Explained https://about.instagram.com/blog/announcements/instagram-ranking-explained

How much content is too much? Agencies are starting to ask that question https://digiday.com/media-buying/how-much-content-is-too-much-agencies-are-starting-to-ask-that-question/

Consumers to Spend Record Amount for Father’s Day https://nrf.com/media-center/press-releases/consumers-spend-record-amount-fathers-day

Other links from this episode:

Nico Leonard and Pride & Pinion
https://www.youtube.com/@NicoLeonard/videos
https://prideandpinion.com/en-us/pages/our-story

Milled - https://milled.com

Transcript: https://joyjoya.com/email-marketing-process-jewelry

00:00 Start
3:42 Primary Episode Content
22:56 Content Case Study
26:06 The Gold Mine
33:30 Jewelry Marketing News Roundup

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Episode #244 - "5 Tips + Best Practices - Email Marketing for Jewelry Businesses"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #244. Today, we're diving into one of my absolute favorite topics: email marketing for jewelry brands. If you've been following along, you know that in our last episode, we talked about the importance of content distribution. And guess what? Email is a rockstar when it comes to distributing your captivating stories and content.

Picture this: with each email you send, you're wooing your subscribers, captivating them with your sparkling stories and irresistible offers. Your email should leave them wanting more, eagerly anticipating your next message. It's all about creating a sense of intrigue and curiosity, just like a romantic courtship. So, let your creativity shine and craft emails that not only showcase your stunning jewelry but also spark a genuine connection with your audience.

You'll be using your emails to gradually nurture and engage your subscribers, guiding them along the path towards becoming loyal customers. Think of it as a dance, where you lead your audience from one microcommitment to another, building trust and rapport every step of the way. And before you know it, they'll be falling head over heels for your jewelry and happily making that big commitment to purchase.

I'll be covering:

• Why's email marketing so important for jewelry brands today, and is it really still relevant?
• What's my favorite platform for email marketing and why?
• What are my top 5 tips and best practices for emails that work?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Luxury customer experience expectations can differ globally, and brands need to keep up https://www.retailbrew.com/stories/2023/05/23/luxury-customer-experience-expectations-globally

Advice from the Pros: What You Need to Know About Jewelry Marketing https://rapaport.com/magazine-article/advice-from-the-pros-what-you-need-to-know-about-jewelry-marketing/

Digital Interactions Are Just Part of a Jewelry Sale Now https://www.nytimes.com/2023/05/26/fashion/jewelry-technology-sales.html

Other links from this episode:

Printfresh's Dream Team Rewards https://printfresh.com/pages/rewards

Transcript: https://joyjoya.com/email-marketing-jewelry

00:00 Start 4:13 Primary Episode Content 25:46 Content Case Study 29:21 The Gold Mine 36:56 Jewelry Marketing News Roundup

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BONUS EPISODE - "Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!"

Links and Info From This Episode:

$12K Jewelry Marketing Grant - https://joyjoya.com/grant "Jewelry Marketing Jumpstart" - https://joyjoya.com/jump

JCK Social Media Talks: How to Make Sense of Your Social Media Analytics Friday, June 2 at 12:30pm

How to do a Social Media Audit Saturday, June 3 at 3:30pm

ChatGPT/AI to Help You Streamline Social Media Creation and Posting Sunday, June 4 at 12:30pm

Hey there, Sparklers! Before the upcoming JCK event and Memorial Day holiday, I wanted to treat you with a quick bonus episode. Here are some important announcements and reminders:

First, don't forget to apply for the Joy Joya Jewelry Marketing Grant. It's an exciting opportunity for independent US-based jewelry brands. The chosen recipient will receive six months of FREE digital marketing services worth $12,000 and the chance to share their journey on our podcast. To qualify, your business should have been operating for at least three years, have a Shopify website, active Instagram presence, engage in email marketing, and connect Google Analytics. The deadline is June 2, 2023. Visit https://joyjoya.com/grant for details.

If you'll be attending JCK, join me for my three talks on the social media stage. Afterward, we can hang out and chat during my "office hours." Can't make it to Vegas? Subscribe to my YouTube channel, Joy Joya, for live content from the show.

I also want to remind you about Jewelry Marketing Jumpstart, a free podcast-guided program running until July. By signing up at https://JoyJoya.com/JUMP, you'll gain access to 19 PDF worksheets, including templates and videos. Even after JCK, there will be eight more worksheets to help you with business development and learning.

If you have any questions, feel free to email me at laryssa@joyjoya.com or leave a comment on YouTube—I respond to all of them! If you enjoyed this podcast, please share it with a friend and leave a review on Apple Podcasts. And if you're new to digital marketing, check out my book, JEWELRY MARKETING JOY, at https://joyjoya.com/book.

Thanks for tuning in, and stay sparkling!

00:00 - Start 0:29 - Jewelry Marketing Grant 2:01 - JCK "Office Hours" and Social Media Talks 3:12 - Jewelry Marketing Jumpstart

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Episode #243 - "Amplifying Your Jewelry Marketing With Content Distribution"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #243. In this episode, we're diving deep into the world of content distribution. Have you ever wondered what exactly distribution means and why it's crucial for your jewelry marketing content? We're about to uncover the secrets that will take your brand to the next level.

Throughout this year, we've been working hard to equip you with the tools for success. In my recent episodes, I've shared invaluable tips on creating impactful content for your jewelry brand. We've explored how content can boost your brand's visibility, generate better search engine results, and attract your ideal customers.

But here's the thing: creating jewelry marketing content is just the beginning. To truly harness its power, you need to make it work for you. Crafting a piece of content requires effort and creativity, so it's essential to maximize its potential. And that's where the magic happens. By effectively distributing your content across various channels like email marketing and social media, you can unlock its true marketing potential. So, get ready to learn how to supercharge your marketing efforts through content distribution.

I'll be covering:

• What is content distribution?
• What are my favorite methods of content distribution that are accessible for most jewelry business owners?
• How can you amplify your jewelry marketing content to really get the most from it?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Amazon Inspire https://www.amazon.com/Inspire/

1-800-Flowers.com Just Launched an AI-Powered Program That Makes One-of-a-Kind Poems and Songs https://www.cosmopolitan.com/lifestyle/a43782665/1-800-flowers-chatgpt-poems-songs/

Google starts testing generative AI in search, ads included https://www.marketingdive.com/news/google-tests-generative-ai-search-advertising/649989/

Other links from this episode:

Polly Wales https://drive.google.com/file/d/16oamNe7_n9T6pbbZopYmbX3K5wPU6-2W/view?usp=sharing

Transcript: https://joyjoya.com/jewelry-marketing-content-distribution

00:00 - Start 4:37 - Primary Episode Content 21:56 - Jewelry Brand Case Study 25:14 - The Gold Mine 33:45 - Jewelry and Marketing News Articles

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Episode #242 - "Delight Your Customers with Jewelry Marketing Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #242. In this episode, we'll be covering how your content can improve not only your jewelry marketing but also the customer experience. Do you want great customers who order from you multiple times and also tell their friends and family? Then you'll want to hear my tips.

By offering valuable information, entertainment, and inspiration to customers, your jewelry business can deepen its connection with its audience and differentiate itself from competitors.

High-quality content can also help customers make informed purchasing decisions. By providing educational content on the quality, craftsmanship, and care of your jewelry, for example, you can help customers feel more confident and satisfied with their purchases. This also aids in reducing return rates and improving the likelihood a customer will leave a positive review.

You can also leverage content to showcase the unique story behind each piece, such as the inspiration behind a new collection or the process of creating a custom design. By telling the story behind the jewelry, you give customers a chance to develop a deeper appreciation for the craftsmanship and emotional value of their purchases, leading to a more meaningful and positive customer experience.

I'll be covering:

• Why customer experience matters for marketing - and how jewelry marketing content can support that
• How you can use content to support the customer experience at various stages of the customer journey
• How to get your existing customers to share your content with others, thus spreading brand awareness and acquiring new happy customers

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles: Is it Time for the Return of the Catalog? https://www.mytotalretail.com/article/is-it-time-for-the-return-of-the-catalog/ McKinsey: Consumers are trading down — and splurging https://www.retaildive.com/news/consumers-continue-to-spend-through-economic-uncertainty-report/648891/ Promotions … Don’t Train Your Customers https://www.mytotalretail.com/post/promotions-dont-train-your-customers/

Other links from this episode: Effy Jewelry - https://nationaljeweler.com/articles/5600-effy-fetes-40-years-with-new-campaign

Transcript: https://joyjoya.com/customer-experience-jewelry-marketing

00:00 - Start 4:52 - Primary Episode Content 20:59 - Jewelry Brand Case Study 25:03 - The Gold Mine 33:05 - Jewelry and Marketing News Articles

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Episode #241 - "Support Your Jewelry Marketing With Content Pillars"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #241. In this episode, we'll be talking all about content pillars for your jewelry marketing. You've probably heard the word "pillar" before in reference to architecture; it's something that holds up a structure.

Similarly, a content pillar is like the foundation that holds up all of your jewelry marketing efforts, from social media to email campaigns. It creates a solid and inviting experience for your audience, which is essential for any successful marketing plan.

If you've ever found yourself at a loss for words when it comes to marketing, then you won't want to miss this episode. We'll show you how to use content pillars to streamline your jewelry marketing efforts and make them more effective and efficient. Say goodbye to feeling overwhelmed by your marketing strategy and hello to a more strategic and impactful approach.

I'll be covering:

• What's a content pillar, and how can it help you streamline your jewelry marketing?
• What are some examples of content pillars?
• How can you make content pillars work for you?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Is Mass Appeal Even Possible Anymore? https://www.businessoffashion.com/articles/beauty/is-mass-appeal-even-possible-anymore/

Tiffany & Co.’s New Fifth Avenue Flagship Is So Much More Than a Jewelry Store https://www.wmagazine.com/fashion/tiffany-and-co-landmark-store-fifth-avenue-new-york-opening

What marketers can learn from luxury brands’ use of nostalgia https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/nostalgia-marketing-luxury-brands/

Other links from this episode:

Loren Hope's Butterfly Series - https://www.lorenhope.com/collections/the-butterfly-series-xv

Transcript: https://joyjoya.com/content-pillars-jewelry-marketing

00:00 - Start 4:29 - Primary Episode Content 19:25 - Jewelry Brand Case Study 25:33 - The Gold Mine 34:35 - Jewelry and Marketing News Articles

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Episode #240 - "SEO Copywriting for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #240. In this episode, we'll be talking all about SEO copywriting for jewelry marketing. We're building on the last two episodes, which introduced you to SEO for jewelry marketing and then taught you how to do strategic keyword research while uncovering SEO-driven content opportunities. So please do catch up on #238 and #239 if you haven't already.

But if you're good to go, you should be feeling very ready for this last installment of the mini series SEO of Jewelry Marketing Jumpstart. Mastering the art of SEO copywriting can help you improve your rankings, drive more traffic to your website, and ultimately, boost your bottom line. But what exactly is SEO copywriting, and how can you use it to your advantage? That's what we'll be exploring in today's episode.

I'll be covering:

• When I say "SEO copywriting", what do I mean? Where does this copy actually go?
• How to incorporate keywords into your website copy
• Tools to help you streamline this process
• What to expect after you make add this copy to your website

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles: What Fashion Needs to Know About Lemon8 - https://www.businessoffashion.com/articles/marketing-pr/what-fashion-needs-to-know-about-lemon8/ Did Instagram Just Kill Linktree? - https://www.wired.com/story/did-instagram-just-kill-linktree/ Mailchimp’s new GPT-powered AI tool can write marketing emails - https://www.fastcompany.com/90877547/mailchimp-gpt-powered-tool-can-write-marketing-emails

Other links from this episode:

PRESLEY OLDHAM'S JEWELRY COLLECTION WITH THE REALREAL FINDS BEAUTY IN IRREGULARITY - https://www.nylon.com/life/the-realreal-presley-oldham-upcycled-jewelry-collection

Transcript: https://joyjoya.com/seo-copywriting-jewelry-marketing

00:00 - Start 5:49 - Primary Episode Content19:21 - Jewelry Brand Case Study 22:58 - The Gold Mine 28:11 - Jewelry and Marketing News Articles

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Episode #239 - "SEO Content Opportunities and Keyword Research for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #239. In this episode, we'll be diving deeper into the world of Search Engine Optimization (SEO) for jewelry marketing. In our last episode, we gave you a taste of what SEO is and how it works. But in this episode, we're going to take it to the next level by showing you exactly how to conduct keyword research and find the perfect SEO-driven content ideas for your jewelry brand.

Now, I know we briefly touched on the concept of keywords in our previous episode, but today we're going to explore it in much greater detail. We'll teach you how to tailor your jewelry marketing content to rank higher on Google search results and give you the best possible chance of being discovered by potential customers.

And the best part? You don't need to spend a fortune to do it! With a little creativity and a deep understanding of your target audience (which we've been stressing throughout our Jewelry Marketing Jumpstart series), you'll be able to find plenty of low-cost or even free ways to improve your SEO game. So get ready to take your jewelry brand to the next level!

I'll be covering:

• Why it's important to be thoughtful about keyword research and proactive about finding content opportunities if you're serious about taking advantage of the benefits of SEO
• Where to find content ideas as well as keywords and how to choose the right ones for your jewelry brand
• How to see what your competitors are doing - and how to know if it might be worth trying to "one up" them with your content

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Dallas’ Ylang 23 Partners with Immerss for Livestreamed Jewelry Shopping, Digital ‘Clienteling’ https://dallasinnovates.com/dallas-ylang-23-partners-with-immerss-for-livestreamed-jewelry-shopping-digital-clienteling/ New Features on Instagram Reels: Trends, Editing and Gifts https://about.fb.com/news/2023/04/instagram-reels-trending-audio-and-gifts-updates/ Instagram Remains a Priority Platform for Marketers. Here's Why https://www.adweek.com/social-marketing/instagram-remains-priority-platform-marketing-trends-2023/

Other links from this episode:

Keyword Tool: https://keywordtool.io/ JTV Referral Program - https://www.jtv.com/about/referral-program The E Myth Revisited - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 Desired Brand Effect - https://www.amazon.com/Desired-Brand-Effect-Saturated-Timeless/dp/1734322802/

Transcript: https://joyjoya.com/seo-keywords-jewelry-marketing

00:00 - Start 5:08 - Primary Episode Content 27:57 - Jewelry Brand Case Study 32:01 - The Gold Mine 39:37 - Jewelry and Marketing News Articles

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Episode #238 - "A Beginner's Guide to SEO for Jewelry Marketing Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #238! Today, I'm diving into the exciting world of search engine optimization, or SEO for short. Now, I know that SEO can be a tricky topic for many jewelry entrepreneurs and marketers out there. It's often shrouded in mystery and can leave people feeling baffled.

But fear not! Throughout the next few episodes of the Jewelry Marketing Jumpstart series, I'm here to demystify SEO and help you understand what it is and how it works. By the end of this series, you'll have a clear understanding of this powerful marketing tactic and be ready to tackle it head-on, if you choose to do so.

I'll be covering:

• The basics of SEO to the various approaches you can take to optimize your website for search engines.
• How you can determine if SEO is the right focus for your jewelry business at this time
• What tools and resources you'll need to get started

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles: Behind the Text Message Marketing Boom https://www.businessoffashion.com/articles/marketing-pr/behind-the-text-message-marketing-boom/ Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy' https://www.retailtouchpoints.com/topics/digital-marketing/saks-cmo-on-how-luxury-marketing-is-about-making-it-both-aspirational-and-really-easy 3 ways to drive sales with email https://martech.org/ways-to-drive-sales-with-email/

Other links from this episode:

MiaDonna: https://www.miadonna.com/ MiaDonna Screenshots: https://drive.google.com/drive/folders/1YHpZq0zEHPwqM96QkAwm1ZQMSP0fJlPc?usp=sharing

Keyword Tools:

https://www.wordstream.com/keywords https://answerthepublic.com/ https://ads.google.com/home/tools/keyword-planner/ https://ahrefs.com/webmaster-tools

Transcript: https://joyjoya.com/seo-jewelry-marketing-content

00:00 - Start 3:23 - Primary Episode Content 24:26 - Jewelry Brand Case Study 29:14 - The Gold Mine 36:22 - Jewelry and Marketing News Articles

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Episode #237 - "Optimize Your Jewelry Marketing With Effective Web Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #237! I move beyond all the foundational stuff we've covered so far since the beginning of the year, from shaping your brand to getting to know your audience and competition, brainstorming content ideas, and creating a content plan.

Now we're getting into the nitty-gritty details of making content.

In this episode and many more to come, I'm going to share with you the most effective ways to create and share jewelry content with your target audience. We'll start by exploring the best practices for creating content on your website, and we'll dive deep into this topic over the next few episodes.

Not only that, but I'll also be teaching you the essentials of search engine optimization (SEO) and ecommerce user experience. So, get ready to take your jewelry marketing content game to the next level and watch your brand soar!

I'll be covering:

• What do I mean when I say "website content"?
• Why's it so important to be a caretaker of your website content and to approach it with a strategy in mind?
• How can you start improving upon your content today and as we move through the next few episodes?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

4 promising use cases for generative AI in content marketing https://www.insiderintelligence.com/content/4-promising-use-cases-generative-ai-content-marketing

What Is Quiet Luxury And Why Is The Trend Louder Than Ever? https://www.elle.com/uk/fashion/trends/a43449527/quiet-luxury/

HermèsFit: The Amalgamation of Fitness and Luxury Fashion https://www.lofficielsingapore.com/fashion/hermes-hermesfit-singapore-sports-active-fitness-luxury

Related Content:

Success With Jewelry Episode #17 - https://podcasts.apple.com/us/podcast/17-laryssa-and-liz-share-an-intro-to-ecommerce/id1642413048?i=1000590623091

Use ChatGPT for Marketing Your Business - https://youtu.be/v35AQnsz-No

#212 The Gold Mine: Your Brain Is Sabotaging Your Marketing - https://youtu.be/eljGRIc3Q98

#219 Interview With Emma Morgan - https://youtu.be/PfI8i0jGtvo

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Marla Aaron Website Content

https://marlaaaron.com/

Corresponding email marketing campaign - https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m-

Transcript: https://joyjoya.com/jewelry-marketing-web-content

00:00 - Start 3:56 - Primary Episode Content22:01 - Jewelry Brand Case Study 26:09 - The Gold Mine 32:50 - Jewelry and Marketing News Articles

View Details

Episode #236 - "Transform Your Jewelry Marketing Content Ideas into a Functional Plan"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #236! I discuss how you can transform your ideas for marketing your jewelry into a functional content plan! You and/or your team will be able to use this plan to stay organized, focused, and on track toward achieving your goals.

If you want to be a jewelry marketing superstar, then you need to show up consistently and deliver content that wows your audience. But let's face it, consistency can be tough. That's why having a solid plan in place is the only way to stay accountable and keep crushing it.

It's not sexy, it's not rocket science. But it's powerful. One of my primary areas of focus when working with clients involves developing strategies to continuously stay ahead of the content plan. Why? Because being ahead allows you to execute with greater precision and clarity. Additionally, it frees up time and mental space to improve, adapt, and optimize your content.

I'll be covering:

• Some tools you'll want to consider using for your content plan
• How to structure your content plan and what it should include
• How to populate your content plan and continue to refine it over time

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Scientific gems are having a sparkly moment - https://www.marketplace.org/2023/03/20/scientific-gems-are-having-a-sparkly-moment/ Mobile leads e-commerce activity among fashion consumers, report finds - https://www.marketingdive.com/news/Syte-ecommerce-fourth-consumer-spending-report/645805/

You may be surprised to know that luxury brands have a huge amount of fake Instagram followers - https://www.iol.co.za/business-report/companies/you-may-be-surprised-to-know-that-luxury-brands-have-a-huge-amount-of-fake-instagram-followers-d5033568-7c36-4aa2-a660-7c629f81b701

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Stephanie Gottlieb's Bridal Program - https://stephaniegottlieb.com/pages/bridal-program Corresponding email marketing campaign - https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m-

Transcript: https://joyjoya.com/jewelry-marketing-content-plan

00:00 - Start 3:56 - Primary Episode Content20:30 - Jewelry Brand Case Study 24:49 - The Gold Mine 31:09 - Jewelry and Marketing News Articles

View Details

Episode #235 - "Tactics for Generating Jewelry Marketing Content Ideas"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic jewelry marketing content that shines brighter than a diamond.

Let's face it: coming up with fresh and exciting ideas for your jewelry brand can be tough. But fear not, because I've got you covered with a step-by-step process that will keep your marketing calendar jam-packed with content that will dazzle your audience and drive your business goals.

We're building on the last episode where we created a killer one-page content strategy. Now, we're taking things to the next level by considering your target audience, your passions and strengths, and even the holiday calendar to create content that sparkles. I'm also sharing top sources of inspiration to help you stay ahead of the competition and keep your customers happy.

I'll be covering:

• What to consider first before starting your jewelry marketing content brainstorm
• Some ideas for organizing and expanding upon your brainstorm
• Where to find additional inspiration to fill out your topics when you feel spent

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Great merchandising never goes out of fashion

https://www.mckinsey.com/industries/retail/our-insights/great-merchandising-never-goes-out-of-fashion Explaining luxury’s new brand identifiers https://www.voguebusiness.com/fashion/marketing-at-scale-explaining-luxurys-new-brand-identifiers 4 Reasons To Unleash Your Archives https://www.forbes.com/sites/forbesagencycouncil/2023/03/17/4-reasons-to-unleash-your-archives/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump National Day Calendar - https://nationaldaycalendar.com/ Answer the Public - https://answerthepublic.com/ Brilliant Earth's Blog - https://www.brilliantearth.com/news/

Transcript: https://joyjoya.com/brainstorm-jewelry-marketing-content

00:00 - Start 3:50 - Primary Episode Content 26:12 - Jewelry Brand Case Study 31:50 - The Gold Mine 40:43 - Jewelry and Marketing News Articles

View Details

Episode #234 - "Create a Winning Content Strategy for Your Jewelry Brand"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #234! Today, we're going to take all the pieces of "Jewelry Marketing Jumpstart" and turn them into a killer content strategy for your jewelry brand.

We've covered everything from nailing down your jewelry brand identity to telling captivating stories and analyzing your competition. And let's not forget about setting goals and measuring your progress - we've got you covered there, too.

Now, it's time to put all that hard work to good use and create a content strategy that will take your jewelry marketing game to the next level. And don't worry, even if you're a DIY kind of person, I've got you covered. We're going to keep it simple and break down the strategy into one single page.

Once you've got your strategy locked in, you'll be able to come up with a never-ending stream of content ideas that perfectly align with your unique value proposition and business goals.

I'll be covering:

• What to include in your one-page strategy for jewelry marketing content
• Considerations you'll want to make before committing to the strategy
• Expectations for outcomes and how you can mentally prepare yourself for the next steps

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Jewelry Fans Recognize Their Favorites

https://www.nytimes.com/2023/03/12/fashion/jewelry-marie-lichtenberg-paris.html More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note https://www.socialmediatoday.com/news/Social-Interactions-Moving-to-DMs-What-it-Means-for-Marketers/644871/ The Perfect Pink Paint (With the Cutest Name) Drenches This Jewelry Designer’s Bay Area Office https://www.domino.com/style-shopping/nice-work-ariel-gordon-bay-area-office/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Journal by Monica Rich Kosann https://www.monicarichkosann.com/blogs/journal

Transcript: https://joyjoya.com/jewelry-marketing-content-strategy

00:00 - Start 4:20 - Primary Episode Content19:09 - Jewelry Brand Case Study 23:07 - The Gold Mine 29:17 - Jewelry and Marketing News Articles

View Details

Episode #233 - "Metrics that Matter: KPIs for Jewelry Marketing Success"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #233! Today, we're going to dive into the world of jewelry marketing and explore some impactful key performance indicators (KPIs) that will help you crush your business goals.

Last time, we talked about setting SMART goals, but that was just the beginning. If you want to track your jewelry marketing progress and celebrate your successes (with cake and champagne, of course), you need to know about KPIs. Without them, you're just guessing - and who wants to do that?

I'll be covering:

• What's a key performance indicator, and why do you need to have KPIs?
• What are some common KPIs for jewelry marketing content?
• How do you choose the KPIs you should be monitoring?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’ https://digiday.com/marketing/as-influencer-marketing-continues-to-mature-heres-why-brands-are-hiring-creators-as-creative-directors/ Email Personalization: The Forgotten Art of Making People Feel Heard https://ceoworld.biz/2023/03/01/email-personalization-the-forgotten-art-of-making-people-feel-heard/ A new economic engine for culture: What comes after social media as we know it https://on.substack.com/p/2million

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump BigCommerce Ecommerce Formula - https://www.bigcommerce.com/blog/one-powerful-formula-help-reach-online-sales-goals-sellmore/ Kay Jewelers - https://www.tiktok.com/business/en-US/inspiration/kay-jewelers-691

Transcript: https://joyjoya.com/jewelry-marketing-kpis

00:00 - Start 4:07 - Primary Episode Content 22:11 - Jewelry Brand Case Study 22:52 - The Gold Mine 29:58 - Jewelry and Marketing News Articles

View Details

Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #232, where we'll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that's purpose-driven and effective.

By the end of this episode, you'll be a pro at setting goals that align with your content objectives, whether you have one or many. Once you have a clear picture of what you want to achieve with your jewelry marketing content, you'll be unstoppable!

Let's face it, we all want to create content that makes an impact. But the difference between the content creator who's just winging it and the savvy jewelry business owner who's crushing their marketing game is simple - having a specific goal in mind. So, let's dive in and start setting some SMART goals that will guide your content creation journey to success!

I'll be covering:

• What should a "good" goal include?
• What are some of the types of goals you can set for your jewelry marketing content?
• How can you choose the best goals? Hint: it has to do with your Customer Personas. I told you they were important!
• How to start brainstorming ways to use content in service of your goals.

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278 Why retailers and platfotms are rushing to incorporate AI and ChatGPT into online shopping https://www.modernretail.co/technology/why-retailers-and-platforms-rushing-to-incorporate-ai-and-chatgpt-into-online-shopping/ 14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-ways-for-marketing-teams-to-get-customers-engaged-with-a-fun-competition/?sh=591d33872f2f

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Add A Pearl - https://addapearl.com/

Transcript: https://joyjoya.com/jewelry-marketing-content-goals

00:00 - Start 3:41 - Primary Episode Content 26:22 - Jewelry Brand Case Study 31:23 - The Gold Mine 36:32 - Jewelry and Marketing News Articles

View Details

Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for you. It's time to conduct a jewelry Content and Storytelling Audit, and I've got all the tips you need to get started!

If you've been following along with the Jewelry Marketing Jumpstart step-by-step program that I've been sharing over the past few weeks, you're now ready to assess your current marketing content and storytelling, so you know exactly where you stand. After all, you can't plot a course for success until you know where you're starting from.

Let's dive in and take your jewelry brand to new heights!

I'll be covering:

• What's a jewelry Content and Storytelling Audit, and why's it important for jewelry brands that want to stand out in a Sea of Sparkle?
• How can you start auditing your jewelry marketing content and storytelling?
• What will you be doing with the results?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

In Marketing, Resist the Temptation to Go Short

https://www.cmswire.com/digital-marketing/in-marketing-resist-the-temptation-to-go-short/ How to Optimize for AI ‘Answer Engines’ https://www.practicalecommerce.com/how-to-optimize-for-ai-answer-engines How to make collaborative content work for your brand https://www.clickz.com/how-to-make-collaborative-content-work-for-your-brand/268231/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Seth Godin's blog post - https://seths.blog/2012/09/the-soapbox-and-the-city/

Missoma - https://www.missoma.com/blogs/our-journal

Transcript: https://joyjoya.com/content-marketing-audit-jewelry

00:00 - Start 3:12 - Primary Episode Content 14:40 - Jewelry Brand Case Study 19:57 - The Gold Mine 25:04 - Jewelry and Marketing News Articles

View Details

Episode #230 - "How to Do Competitive Analysis for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Are you tired of seeing the same old thing in the jewelry industry? In this episode, I'm excited to dive deeper into the topic of content marketing from episode #228 and show you how to transform your business from blending in to standing out.

Get ready to make a splash in the Sea of Sparkle! We'll be talking about how to analyze your competitors and their content to break free from the Sea of Sameness. It's time to take action and try something new, and I'll be guiding you every step of the way.

Because let's face it, being unique is what sets apart the legends from the rest. So, let's roll up our sleeves and get ready to unleash our creative potential!

I'll be covering:

• How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?

• What should the audience persona include? How can you get this information?

• How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

10 FAIL-PROOF WAYS TO GENERATE NEW CONTENT IDEAS https://www.plannthat.com/10-ways-to-generate-new-content-ideas/ How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win) https://www.retailtouchpoints.com/topics/digital-marketing/email-marketing/how-benefit-cosmetics-turned-product-launch-into-an-event-major-marketing-win-blush How to Drive More Local Foot Traffic With Instagram https://www.socialmediaexaminer.com/how-to-drive-more-local-foot-traffic-with-instagram/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Jewelers Hungry for Valentine’s Day Moments Create Fun Food Collabs https://www.jckonline.com/editorial-article/jewelers-hungry-for-valentines-day/ "ai-generated sameness" https://marketoonist.com/2023/02/ai-generated-sameness.html My ChatGPT for Jewelry Marketing Tutorial: https://youtu.be/v35AQnsz-No

Transcript: https://joyjoya.com/competitive-analysis-jewelry-marketing

00:00 - Start 3:13 - Primary Episode Content 18:32 - Jewelry Brand Case Study 24:17 - The Gold Mine 30:19 - Jewelry and Marketing News Articles

View Details

Episode #229 - "How to Create Audience Personas for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

In this episode, I'll be explaining how you can generate audience personas to help you create the content that will naturally attract your target customer for your jewelry marketing.

As I mentioned in the last episode, content marketing for jewelry brands is all about captivating the target customer right when they're in the right mindset to learn about your brand and your products, so you'll be learning how to identify who that person is (and how to document their characteristics and needs for yourself and your team) by checking out this episode.

I'll be covering:

• How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?
• What should the audience persona include? How can you get this information?
• How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

BuzzFeed says it will use AI tools from OpenAI to personalize its content https://www.theverge.com/2023/1/26/23572834/buzzfeed-using-ai-tools-personalize-generate-content-openai The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know https://www.skyword.com/contentstandard/risks-and-rewards-of-using-generative-ai-for-content-creation-what-brand-marketers-need-to-know/ 5 Ways to Make Your Marketing Emails More Personal — Without Personalization https://www.cmswire.com/digital-marketing/5-ways-to-make-your-marketing-emails-more-personal-without-personalization/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Katie Dean Jewelry Blog Post - https://katiedeanjewelry.com/blogs/the-blog/galentines-party-inspiration

Transcript: https://joyjoya.com/audience-personas-jewelry-marketing

00:00 - Start 3:06 - Primary Episode Content 19:12 - Jewelry Brand Case Study 22:35 - The Gold Mine 29:05 - Jewelry and Marketing News Articles

View Details

Episode #228 - "Leverage the Power of Content in Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

In this episode, I'm going to introduce you to the concept of content marketing for your jewelry brand. I'll demonstrate how to make your jewelry business' brand identity and storytelling tangible and accessible for your target customers - through the power of content.

If you're ready to pursue a jewelry marketing strategy that will set you up for long-lasting success and keep paying you dividends over the months and years, then you'll want to keep listening or watching for:

• What is content marketing for jewelry brands?
• What makes it different from other types of jewelry marketing, and why does it specifically benefit jewelry brands?
• How to start thinking about content marketing for your jewelry brand, so you can prepare yourself for the next few episodes, where I'll progressively walk you through more lessons about content marketing, step by step.

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

TreSemmé tests new storytelling format for latest product launch

https://www.glossy.co/beauty/tresemme-tests-new-storytelling-format-for-latest-product-launch/

How ChatGPT Drives Ecommerce Conversions

https://www.practicalecommerce.com/how-chatgpt-drives-ecommerce-conversions

Chipotle Creates Jewelry Collection in Honor of Valentine's Day

https://www.qsrmagazine.com/news/chipotle-creates-jewelry-collection-honor-valentines-day

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Clean Origin Blog Post - https://www.cleanorigin.com/blog/how-to-pick-an-engagement-ring/

Content Marketing Institute - https://contentmarketinginstitute.com/what-is-content-marketing/

Transcript: https://joyjoya.com/content-marketing-jewelry-business

00:00 - Start

3:41 - Primary Episode Content

15:49 - Jewelry Brand Case Study

19:28 - The Gold Mine

25:12 - Jewelry and Marketing News Articles

View Details

Visit https://joyjoya.com/jump for all the details.

In this episode, I'm going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses - why it matters now more than ever, how you can build a legacy brand, and more. I mentioned that having a strong brand has so much to do with inspiring emotion in your target customers - connecting with them beyond the superficial and building an enduring bond.

So how do you not only evoke emotion but also keep someone interested for the long term? Storytelling is the key. Keep listening or watching for:

• Why are stories so powerful?
• What are the opportunities in storytelling for jewelry brands?
• What shapes do stories take?
• And how can you be a better storyteller, no matter what kind of resources you have?

If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023

To give you a brief recap before we jump in, from now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Vrai Ramps Omnichannel Approach Amid Surging Demand for Lab-Grown Diamonds

https://www.pymnts.com/news/retail/2023/digital-first-lab-grown-diamond-retailer-vrai-brings-brand-to-bergdorf-saks-and-beyond/

Gen Z is driving luxury sales as wealthy shoppers get younger

https://www.cnbc.com/2023/01/17/gen-z-is-driving-luxury-sales-as-wealthy-shoppers-get-younger.html

How Cartier’s New Vintage Program Restores (and Resells) Coveted Watches and Jewelry

https://robbreport.com/style/jewelry/cartier-vintage-program-1234797616/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Alex Monroe Jewellery - https://www.alexmonroe.com/

Transcript: https://joyjoya.com/jewelry-storytelling

00:00 - Start

3:34 - Primary Episode Content

17:49 - Jewelry Brand Case Study

23:33 - The Gold Mine

32:06 - Jewelry and Marketing News Articles

View Details

Visit joyjoya.com/jump for all the details.

In this episode, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers.

If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023

To give you a brief recap before we jump in, from now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Win $1,500 to Go on 15 First Dateshttps://www.shaneco.com/theloupe/articles-and-news/win-1500-for-15-first-dates/ How Susan Korn of Susan Alexandra Built a Brand That Sparks Joyhttps://www.whowhatwear.com/second-life-podcast-susan-alexandra/slide2 6 Mindsets Every Entrepreneur Must Adopt to Maximize the Power of Marketing Psychologyhttps://www.entrepreneur.com/growing-a-business/6-mindsets-you-need-to-adopt-to-reach-your-marketing-goals/440913

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jumpCatbird - https://www.catbirdnyc.com/"Making Yourself Proud, Happy, and Grateful" by Eric Teplitz - https://inspiredlivingblog.wordpress.com/2021/12/27/making-yourself-proud-happy-and-grateful/

Transcript: https://joyjoya.com/branding-jewelry-business

00:00 - Start3:39 - Primary Episode Content16:13 - Jewelry Brand Case Study22:54 - The Gold Mine 26:45 - Jewelry and Marketing News Articles

View Details

Visit joyjoya.com/jump for all the details.

In this episode, I'm debuting an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year.

If you're a fan and follower of this podcast, thanks for returning - you're likely familiar with my previous format, alternating between interviews and business/marketing tips on Sundays and THE GOLD MINE on Wednesdays. If you're new, welcome! You're joining at exactly the perfect time.

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

• I'll continue doing THE GOLD MINE as well, but it'll be wrapped into the weekly episodes as a brief segment rather than in individual episodes.
• I'll also add in interviews as bonus episodes when I meet someone particularly inspiring who I think can offer value to you.
• I'll still give a news roundup, but it'll be toward the end of the episode rather than at the beginning - listen through to the end of this one to get the news!

Sign Up for Jewelry Marketing Jumpstart - joyjoya.com/jump

News Articles:

How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers) https://neilpatel.com/blog/2023-marketing-spend/

How To Reduce E-Commerce Returns After The Holidays With UGC https://www.forbes.com/sites/forbesagencycouncil/2023/01/05/how-to-reduce-e-commerce-returns-after-the-holidays-with-ugc/

Jewelry Sales Fell 5.4% Over Holiday, Survey Says https://www.jckonline.com/editorial-article/jewelry-sales-fell-5-4-holiday/

Other links from this episode:Sign Up for Jewelry Marketing Jumpstart - joyjoya.com/jump

Transcript: https://joyjoya.com/jewelry-marketing-jumpstart-2023

00:00 - Start3:35 - Primary Episode Content7:02 - The Gold Mine 14:59 - Jewelry and Marketing News Articles

View Details

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about how to get comfortable with change. I'm not super comfortable with change in my personal life, but for some reason in my professional life I feel very confident about change and welcome it. I guide my clients through change and encourage it. When it's guided by a strategic decision (of course), I'm not afraid to "blow things up". As a marketer, I realize that you need to keep trying new things, even when something seems to "work", especially in our fast-paced digital age. In the next moment, an external circumstance can knock you off your feet, so you need to be nimble always and never complacent.

I'll be discussing:

• Why change is scary for people
• How you can get comfortable with change
• How you know when you need to make a change

Learn more: https://joyjoya.com

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In this episode, I'm going to set you up for success by sharing 3 things you MUST do for jewelry marketing success in 2023 and beyond.

Do you struggle with creating a vision for your business, and do you feel overwhelmed by the landscape of the year ahead? This episode will break it all down for you, so when you finish listening or watching, you'll have clarity in your business and feel empowered to set goals. These three things are:

• Conduct a SWOT analysis
• Set SMART goals based on past performance, the reality of external circumstances, and the vision you have in your imagination
• Throw the checklist out the window

You can also get jewelry marketing predictions by visiting joyjoya.com/2023.

Sparkle Award:

How I Bring In $4.8 Million A Year Selling Jewelry In NYC | On The Side

https://youtu.be/MJuNe5k2xTk

News Articles:

What's Next 2023 Trend Report

https://newsroom.tiktok.com/en-us/whats-next-2023-trend-report

Research: consumers value fate in marketing narratives

https://hbr.org/2022/12/research-consumers-value-fate-in-marketing-narrative

10 real-world things people have done after watching TikTok videos

https://www.cnbc.com/2022/12/19/how-tiktok-influences-users-to-spend-money.html

Other links from this episode:

Ebook Download - joyjoya.com/2023

Transcript: https://joyjoya.com/jewelry-marketing-success-2023

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be reminding you to take some time before the end of the year to get in touch with your "why" for your jewelry business as well as all the marketing activities you do for it. This will be the last episode of the year, so I wanted to leave you with something you can take through the end of 2022 and into 2023.

I'll be discussing:

• Why it's so important to have a "why" as a business owner or jewelry pro
• How you can explore your "why" if you're not sure about it or it's changed recently
• How to check in with your "why" throughout the year

Simon Sinek's "Start With Why" - https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

Learn more: https://joyjoya.com

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In this episode, I share my interview with Zuzana Bastian, co-founder of JEVELS, the first NFT platform dedicated to visual jewelry and accessories designed by artists from all over the world. The primary purpose of JEVELS is to bring virtual jewelry to life through AR and VR technologies.

In this episode, we'll be covering:

• What are some of the challenges and opportunities in virtual jewelry today?
• How can indie designers start exploring the possibilities of designing for the metaverse?
• What's "phygital jewelry"?
• Why should traditional (physical) jewelry brands consider a jump into the metaverse, and what are some strategic ways that they can get started?
• …and more!

Sparkle Award:

Mejuri's Collaboration With Piecework - https://mejuri.com/shop/products/golden-hour-puzzle

News Articles:

Announcing new Instagram content scheduling

https://business.instagram.com/blog/schedule-content-instagram

How to improve E-A-T for websites and entities

https://searchengineland.com/improve-e-a-t-for-websites-entities-389799

Permanent Jewelry Continues to Evolve With More Styles and Options

https://www.jckonline.com/editorial-article/permanent-jewelry-evolution/

Check out JEVELS: https://jevels.com/

Connect with Zuzana: https://www.linkedin.com/in/zuzana-bastian-5934505b/

Transcript: https://joyjoya.com/virtual-jewelry-metaverse

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode,  I'll be talking about my favorite merchandising and marketing in the jewelry industry this holiday season. In my downtime, I've been spending a lot of time window shopping, and I love to see/admire what brands are doing at this festive time of year to stand out from the competition and tell impactful stories.

I'll be discussing:

• 6 brands that have stood out to me with their merchandising and marketing
• Notes for next year

Learn more: https://joyjoya.com

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In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She's an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma's approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects include brand activations, pop-up shops, exhibitions, events, product launches, visual merchandising and product presentation, windows, and more.

In this episode, we'll be covering:

• What does the word "activation" mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands?
• How can a brand's personality be expressed through a brand activation?
• What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important?
• …and more!

Sparkle Award:

Lark & Berry - https://larkandberry.com/

News Articles:

Why a DTC wine company started a branded podcast - https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast

6 Amazing Unboxing Experiences and Ideas to Try - https://www.shopify.com/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand

Live shopping comes to select NYC holiday window displays - https://www.marketingdive.com/news/live-shopping-holiday-marketing-saks/637355/

Connect with Emma: https://emmamorgancreative.com/

Transcript: https://joyjoya.com/visual-merchandising-jewelry

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about the things I'm most looking forward to in the jewelry industry in 2023. The new year will be here before you know it, and I don't know about you - but I'm pumped! In the previous episode #217, I shared my jewelry marketing predictions - and this one's intended to build on that episode. So definitely check out that one too. I'd also love to know - what are you most looking forward to?

I'll be discussing:

• What's in store for the industry?
• The 3 things I'm most excited about for the coming year
• Why you should get excited too

Learn more: https://joyjoya.com

Links mentioned in this episode:

Shaking Off the World’s Worries, Jewelry Focuses on Growth - https://www.nytimes.com/2022/11/21/fashion/jewelry-growth-bulgari-cartier-tiffany.html

Get the 2023 "Jewelry Marketing Predictions" Ebook: joyjoya.com/2023

1:54 - Primary Episode Content

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In this episode, I share my 5 jewelry marketing predictions for 2023. What should you be anticipating in the new year? How can you shift and adjust your marketing strategy to accommodate consumer expectations and the overall industry landscape? This is a must-listen if you'd like 2023 to be the best year ever in your jewelry business.

I'll be covering:

• A recap of my predictions for 2022 - how did they pan out?
• 5 jewelry marketing predictions for 2023
• What you can do to prepare

There's also a free ebook download to complement this episode. You can visit joyjoya.com/2023 to get your copy.

Sparkle Award:

Awe Inspired - https://www.jckonline.com/editorial-article/jewelers-giving-tuesday/

News Articles:

Why Own a Diamond Ring When You Can Rent One?

https://wwd.com/accessories-news/jewelry/top-jewelry-rental-platforms-opportunities-setbacks-1235415718/

Taking the Temperature of a Growing Jewelry Market

https://wwd.com/accessories-news/jewelry/independent-retailers-temperature-growing-jewelry-market-1235417921/

Competition in the Jewellery Market Is Heating Up | BoF

https://www.businessoffashion.com/articles/retail/direct-to-consumer-jewellery-versus-incumbents/

Other links from this episode:

Ebook Download - https://joyjoya.com/2023

2022 Predictions - https://joyjoya.com/jewelry-marketing-trends-2022/

Transcript: https://joyjoya.com/jewelry-marketing-predictions-2023

View Details

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about how to be more productive in your jewelry business and with your marketing at this festive time of year. It's cold outside, there are cookies, there are Black Friday sales to shop, gifts to wrap, etc. There are SO MANY excuses not to be productive at this time of year. I know that I personally struggle with it and have a tinge of seasonal depression that really just makes me want to sleep/nap more than other times of year.

BIG DISCLAIMER: Despite the topic of this episode, I don't believe that life should be all about work and productivity. Just wanted to make that clear. You're allowed to have a life and enjoy things and take breaks. In fact, I encourage rest, and I encourage you to unplug from your business. You're not a machine that should constantly be "on". Instead, I'm going to be talking about staying focused and productive in balance with life, as balanced as you can possibly get it. So that you're able to achieve all your goals and have your cookies too.

I'll be discussing:

• The importance of choosing work or choosing rest - and not letting the two bleed together
• 3 tips for maintaining productivity when there are a million distractions
• What to do if you've gone off the rails

Learn more: https://joyjoya.com

2:30 - Primary Episode Content

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In this episode, I share my interview with Alanna Brannigan, an SEO expert who places great emphasis on strategic content creation. Alanna's the founder of Harvest Moon Marketing, a boutique digital marketing agency that specializes in SEO and content marketing. She has more than six years of experience as an SEO specialist and has worked with companies of all sizes, from multi-million dollar corporations to mom and pop shops. What I like best about talking shop with Alanna is that she has a way of talking about SEO that doesn't make you want to fall asleep or get super overwhelmed. She's able to explain pretty complex concepts in inviting and accessible terms. Let's get into beginner SEO with Alanna.

In this episode, we'll be covering:

• What are some of the most impactful tactics that ecommerce jewelry business owners can be implementing?
• Why should ecommerce business owners consider publishing blog content?
• In Google Analytics, what are the most important metrics to track for SEO and for business success in general?
• …and more!

Sparkle Award:

2022 DESIGN EXCELLENCE AWARDS - https://accessoriescouncil.org/design-excellence-awards

News Articles:

Why you shouldn’t cut back on marketing during a recession - https://venturebeat.com/business/why-you-shouldnt-cut-back-on-marketing-during-a-recession/

Why some brands are making small-scale zines and magazines - https://www.marketingbrew.com/stories/2022/11/10/why-some-brands-are-making-small-scale-zines-and-magazines

This marketplace is helping small brands find short-term retail space - https://www.retailbrew.com/stories/2022/11/09/this-marketplace-is-helping-small-brands-find-short-term-retail-space

Connect with Alanna: https://harvestmoonmktg.com/

Transcript: https://joyjoya.com/jewelry-seo-crash-course

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Do you want to enter to win $400 worth in prizes? All you have to do is write a review of this podcast on Apple Podcasts and send a screenshot to @joyjoyamarketing on Instagram or to hello@joyjoya.com. You also need to follow @joyjoyamarketing on Instagram if you don't already. One lucky winner will get: 

• $200 Amazon gift card
• $100 credit to spend on the @chrysmela website
• "Jewelry Is Joy" sweatshirt in size (sizes S-2XL)
• 30 min. jewelry marketing strategy call with Laryssa

$400 Value

Winner will be chosen at random from all qualified entries on November 30, 2022 at 11:59pm PT. Limited to US residents only.

Thanks for checking out this episode, and I look forward to getting back to regular content next week.

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about how you can maintain confidence in your marketing whenever you're trying something new and how you can trust that something can potentially work for your business, even when the future is uncertain.

I'm not saying that you should 100% naively believe that everything will work when it comes to marketing because that would be unrealistic, but marketing requires you to give it time to work, and time requires trust and confidence.

In the last episode #213, I spoke about the biggest missed opportunities in marketing, and I think it takes a lot of confidence to seize opportunities like the five I mentioned, so this episode is intended to give you the boost you'll need to take a leap.

I'll be discussing:

• How to set realistic expectations around marketing when you're in an experimental phase
• 3 tips for maintaining confidence when trying something new and uncertain
• What to do if something doesn't work out the way you had planned

Learn more: https://joyjoya.com

2:18 - Primary Episode Content

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In this episode, I share 5 of the biggest missed opportunities in jewelry marketing, so you can start planning for 2023 and seize the chance to stand out in the Sea of Sparkle and outshine your competitors. Why keep doing the same thing if it's not 100% driving the results you want and deserve? Get off the beaten path and do something that no brands are doing or that few brands are doing.

I'll be covering:

• Why it's more important to look for missed opportunities than to copy other models in marketing
• 5 of the biggest missed opportunities in jewelry marketing
• How to know you're on the right track and when to pivot, especially if you're doing something that no one else has done or is doing

Sparkle Award:

Catbird - https://www.catbirdnyc.com/

News Articles:

Fashion retailers that push gift cards and discounts will win big this holiday season, a Morning Consult report revealed

https://www.retailbrew.com/stories/2022/11/01/fashion-retailers-that-push-gift-cards-and-discounts-will-win-big-this-holiday-season-a-morning-consult-report-revealed

The 5 Jewelry Trends for Winter 2022-2023 Prove More is More

https://www.marieclaire.com/fashion/jewelry-trends-winter-2022-2023/

Weekend Briefing: How jewelry brands are surviving the supply chain crisis

https://www.glossy.co/fashion/weekend-briefing-how-jewelry-brands-are-surviving-the-supply-chain-crisis/

Other links from this episode:

Blue Ocean Strategy - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

Episode #172 - Livestream Shopping for Jewelry Brands - https://joyjoya.com/livestream-shopping-jewelry-brands

Episode #187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands - https://joyjoya.com/email-marketing-heroes-jewelry

Transcript: https://joyjoya.com/missed-opportunities-jewelry-marketing

View Details

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

I'll be sharing some ways that your brain may actually be getting in the way of marketing success. Have you ever heard the term "cognitive bias"? If not, don't worry, I'll explain in just a moment. But basically I want to explain to you how your own cognitive bias is getting in the way of your business success.

I'll be discussing:

• What's cognitive bias, and what role can it play in marketing?
• What are the top five cognitive biases that you may be experiencing in your business?
• What steps can you take to overcome your cognitive biases?

Learn more: https://joyjoya.com

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In this episode, I share my interview with Mark Smelzer, the former publisher of JCK and the current Chief Content Executive at Jewelers Mutual Group. Mark started his career in magazine ad sales in Los Angeles when he became the publisher of a city magazine called Buzz. After that, he moved to Variety, the entertainment trade publication, but a corporate shake-up there propelled him to become the publisher of JCK magazine. At the time, 18 years ago, he knew very little about the jewelry industry, but he grew to love it and has seen it go through countless changes. In 2021, he shifted to an exciting new role at Jeweler's Mutual, and he conceived of the event Conversations in Park City, which recently took place in mid-October. I'm really excited to have Mark on the podcast today to chat about his time in the industry as well as his experience of the unique retreat in Utah.

In this episode, we'll be covering:

• What's it like to organize and execute on a major event for the jewelry industry?
• Why are leadership development and networking events so important for this industry?
• What are some of the most exciting and invigorating things happening in the industry today?
• …and more!

Sparkle Award:

Diamonds Do Good - https://www.nationaljeweler.com/articles/11405-the-new-diamonds-do-good-bracelet-has-launched

News Articles:

Cookies Are Ruining Your Holiday Sales. Here’s Why Session-Based Personalization is the Best Alternative - https://www.mytotalretail.com/article/cookies-are-ruining-your-holiday-sales-heres-why-session-based-personalization-is-the-best-alternative/

25% of Diamond Jewelry Sales in 2021 Were Made Online - https://www.jckonline.com/editorial-article/diamond-jewelry-sales-2021-online/

TikTok Launches ‘TikTok Academy’ Marketing Education Platform - https://www.socialmediatoday.com/news/tiktok-launches-tiktok-academy-marketing-education-platform/635046/

Connect with Mark on Linkedin: https://www.linkedin.com/in/marksmelzer/

Transcript: https://joyjoya.com/mark-smelzer-community-jewelry-industry

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be sharing what I personally love to get out of a customer experience. This is a followup to episode #207, when I talked to customer experience expert Paul Rutter all about how to delight your customers. I believe customer experience and marketing are intimately intertwined and that more jewelry brands should be focused on optimizing the two together.

I'll be discussing:

• Why customer experience is such an important part of marketing
• Some things I personally love to get out of a customer experience
• And how you can start leveraging your customer experience for marketing

Links from the episode:

Episode #207 - Interview With Paul Rutter - https://joyjoya.com/jewelry-customer-experienceLearn more: https://joyjoya.com

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In this episode, I share 5 tips for engaging past customers to give yourself the best chance at sales success during the holiday season. Of course, you always want to be trying to acquire new customers, but retaining your past customers is more efficient and also most cost-effective when it comes to marketing spend. And this year, when predictions for holiday sales are feeling a little uncertain, you'll want to expend the most effort on the people who already know and love your brand.

I'll be covering:

• Why it's important to engage past customers for the holidays
• 5 tips for engaging past customers, even as we enter November
• Why to continue this focus in 2023 and beyond

Sparkle Award:

Cast’s First Store Wants to Shake Up Fine Jewelry Retail
https://wwd.com/business-news/retail/casts-opens-first-store-corte-maera-marin-fine-jewelry-1235392343/

News Articles:

It’s not too late to test a live-shopping strategy for the holidays
https://www.retailbrew.com/stories/2022/10/18/it-s-not-too-late-to-test-a-live-shopping-strategy-for-the-holidays

The RealReal Predicts This Year’s Gift Giving Will Focus On “Elevated Classics”
https://www.jckonline.com/editorial-article/the-real-real-gift-giving/

Consumers to shop more in stores this holiday: survey
https://www.retaildive.com/news/consumers-shop-more-in-store-holiday-season-survey/634674/

Other links from this episode:

Episode #205 - Top 5 Jewelry Marketing Trends for Holiday 2022 - https://joyjoya.com/jewelry-marketing-trends-holiday

Episode #131 - How to Involve Customers in Jewelry Marketing - https://joyjoya.com/involve-customers-jewelry-marketing/

Transcript: https://joyjoya.com/retain-jewelry-customers-holiday-sales

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I’ll be talking about gratitude and why it's more important than ever to express genuine gratitude - not only to the people who have purchased from you but also to the people who follow your marketing content on email and social media. We're about a month away from Thanksgiving, so I wanted to plant this seed in your head and give you some time to prepare for the season of gratitude.

I'll be discussing:

• Why gratitude is so important
• Who should you be thanking and how to thank them
• Make gratitude a lasting value

Links from the episode:

"Breaking the Habit of Being Yourself" - https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094

Learn more: https://joyjoya.com

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In this episode, I share my interview with Paul Rutter, a celebrated customer experience expert who's been recognized by USA Today, ABC, NBC, MarketWatch, and FOX. Over the past three decades, Paul Rutter has managed and guided some of the largest and most luxurious cruise ships in the world, where living with his customers, clients, and coworkers is a way of life. Speaking frequently to leaders around the globe, Paul asks a singular question:

“Could YOU or YOUR company survive if you had to live and work with your customers, clients, and coworkers?”

His time on the high seas has taught him that through approaching customer service with the intent to exceed his customer’s expectations, rather than just meet them, creates higher levels of customer satisfaction, retention, loyalty, and repeat business. Perfect is the starting line, not the end goal.

He's also the author of bestseller “You Can’t Make This Ship Up”, a hilarious look at the lessons he’s learned at sea and now applies to land-based businesses.

In this episode, we'll be covering:

• Why should every single customer experience is critical for a business owner
• How the customer experience also positively impact team morale and help a business owner attract the best employees
• Where to start if you want to begin improving your customer experience
• …and more!

Sparkle Award:

Octave Jewelry - https://instoremag.com/octave-jewelry-wins-2022-halstead-grant/

News Articles:

New Email and SMS Marketing Reports Showcases Their Value to Brands - https://www.mytotalretail.com/article/new-email-and-sms-marketing-reports-showcases-their-value-to-brands/

Marketers ramp up promotions to curb expected holiday lows, survey says - https://www.retaildive.com/news/holiday-marketing-promotions-shopping-inflation/633736/

Pinterest Provides New Insights for Marketers - https://www.socialmediatoday.com/news/pinterest-provides-new-insights-for-marketers-updated-conversions-api/634209/

More about Paul Rutter:

https://www.paulrutterspeaks.com/

Transcript: https://joyjoya.com/jewelry-customer-experience

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I’ll be talking about PR and the marketing conditions that need to be met in order to ensure that PR will truly work for you. In the last episode, I mentioned the Rough Cut podcast and how hosts Alain and JB were discussing PR and whether or not "anyone truly gives a damn!" I see a lot of jewelry brands investing in PR before they're ready to do that, so hopefully this short episode will help someone out there save money or at least invest their money more strategically.

I'll be covering:

• The foundation you need before investing in PR and why
• What will PR yield for you, and is it worth it?
• What to do if you decide you're not ready for PR

Links from the episode:

https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357

Learn more: https://joyjoya.com

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In this episode, I'll be sharing the top five holiday marketing trends I've been seeing so far for 2022. At this point in the game, you should already have developed a strategy for your holiday marketing, and you've begun executing on it. But I want to share these trends because I think it's interesting to see "how things are going" out there in the world of the jewelry industry. You can also potentially make some small pivots to adjust to consumer behavior, and I'll suggest some adjustments in this episode.

I'll be covering:

• What are the five holiday marketing trends in 2022?
• What pivots, if any, can you make at this point?
• What can you learn for next year?

Sparkle Award:

Stephanie Gottlieb opens virtual jewellery store in the metaverse

https://mobilemarketingmagazine.com/stephanie-gottlieb-opens-virtual-jewellery-store-in-the-metaverse

News Articles:

Pop-Up Strategies That Power Unique Shopper Journeys

https://www.retailtouchpoints.com/topics/customer-experience/pop-up-strategies-to-create-unique-consumer-journeys-for-long-term-success

Brands are investing in original sound marketing on TikTok

https://www.modernretail.co/marketing/brands-are-investing-in-original-sound-marketing-on-tiktok/

Rough Cut Podcast: Does She Even Go Here?

https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357

Other links from this episode:

Episode #197 - 5 Direct Mail Marketing Ideas for Jewelry Brands - https://joyjoya.com/direct-mail-marketing-jewelry

Transcript: https://joyjoya.com/jewelry-marketing-trends-holiday

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I’ll be talking about LUCK and the role it plays in marketing and business growth. When it comes to the jewelry brands that make it big, are they just lucky, or do they actually know something you don't know? Why did THEY find success and not you?

I'll be discussing:

• The role of luck in marketing and business success
• What's more effective and sustainable than luck?
• How you can create more luck for yourself

Links from the episode:

Ep #194 - 3 Tips to Maintain Focus in Jewelry Marketing - https://joyjoya.com/focus-in-jewelry-marketing

Learn more: https://joyjoya.com

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In this episode, I share my interview with a fascinating and creative woman who I met at this year's JCK Las Vegas, when I participated with her on a panel called "The Fringe of Marketing". Janzen Riley Tew is a talented and visionary photographer as well as the founder of the marketing and design agency Denim + Velvet, which services the fashion and jewelry industries. I personally consider her to be the TikTok queen, so we spend a lot of time chatting about the social media platform in this episode.

In this episode, I'll be covering:

• What jewelry brands can do to ensure they're effectively communicating their vision and identity in 2022 and beyond
• Why should today's jewelry brand's consider investing time and energy into TikTok
• Storytelling opportunities for jewelry brands on TikTok and Instagram Reels and well as some best practices for using both platforms
• …and more!

Sparkle Award:

The Clear Cut - https://digiday.com/marketing/why-a-dtc-jewelry-company-is-placing-its-bets-on-organic-growth-via-tiktok/

News Articles:

The top luxury categories among US consumers - https://www.insiderintelligence.com/content/top-luxury-categories-among-us-consumers

Art’s New Perch: Your Neck, Not Your Wall - https://www.nytimes.com/2022/09/29/arts/design/artist-jewelry-sothebys-auction-fashion-jewels.html

Instagram Expands Test of Multiple Links in User Bios - https://www.socialmediatoday.com/news/Instagram-Testing--Multiple-Links-in-User-Bios/633203/

More about Janzen Riley Tew:

Denim & Velvet - https://www.denimandvelvet.com/
Denim & Velvet Instagram - https://www.instagram.com/denimandvelvet/

Transcript: https://joyjoya.com/jewelry-branding-expert

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I’ll be talking about being an early adopter in business or marketing. Do you typically get curious about the latest trend, tech tool, or innovation? Or do you wait for others to try it first before you give it a look? In recent years, some of these things have included TikTok, NFTs/metaverse, AR/VR try-on, and livestream shopping, just to name a few.

I'll be discussing:

• My personal take on early adoption - what do I think?
• Should you try to be more of an early adopter? Or should you watch and learn?
• If you do choose to be an early adopter, how can you do it in a balanced and strategic way?

Links from the episode:

Ep #201 - When to Adopt a New Social Media Marketing Platform - https://joyjoya.com/interview-with-jewelry-marketing-expert/

Learn more: https://joyjoya.com

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In this episode, I answer the question, "How can you tell whether a new or new-ish social media platform is right for your jewelry business?"

I've had a number of listeners and viewers as well as clients ask me, "Should I jump the shark on Instagram and start a TikTok account? Or even supplement Instagram with TikTok?" But the question isn't only limited to IG and TikTok. Social media networks are popping up all the time. Last year, Clubhouse was a social trend. This year, BeReal is taking hold. Even Pinterest just introduced a new collaging app for Pinterest users. Do you feel confused and overwhelmed?

In this episode, I'll be covering:

• What to do when you start hearing buzz about a new social media platform?
• How will you know if it's right for you?
• How do you start on a new platform?

Sparkle Award:

Greenwich St. Jewelers - https://www.entrepreneur.com/growing-a-business/how-this-family-owned-jewelry-business-rebuilt-after-911/434991

News Articles:

Etsy set to drop $600 million on marketing this year, CEO says - https://finance.yahoo.com/news/etsy-600-million-on-marketing-ceo-154054219.html

How prioritization frameworks can make you a better marketer - https://sproutsocial.com/insights/prioritization-frameworks/

Content marketing: What it is and why marketers should care - https://martech.org/content-marketing-what-it-is-and-why-marketers-should-care/

Other Links from the Episode:

"Success With Jewelry" Podcast - https://podcasts.apple.com/us/podcast/success-with-jewelry/id1642413048

Transcript: https://joyjoya.com/jewelry-social-media-marketing

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I’ll be celebrating the two-year anniversary of Jewelry Marketing Joy! It was published on October 11, 2020. I'll be sharing:

• Why did I decide to write a book?
• What is it like to write a book? How long did it take?
• What writing a book has affirmed for me about marketing and why that matters for you?

Get the book: https://www.amazon.com/Jewelry-Marketing-Joy-Approachable-Introduction/dp/0985831944

Learn more: https://joyjoya.com

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In this episode, I share Leo Plebani, an ecommerce marketing expert who specializes in customer retention. Leo first entered the world of ecommerce when he was hired as an “Online Sales Manager” for a large Italian company based in New York. From there, he transitioned to being a freelance consultant, managing and scaling ecommerce companies to 7-figure revenues. He loves the world of ecommerce and invests in it both as an agency owner and as an entrepreneur by launching my own ecommerce projects. His approach to ecommerce marketing is both innovative and a little bit old school, making it unique.

We chat about:

• How can ecommerce brands improve customer retention?
• What are some ways that ecommerce brands can measure and monitor customer retention?
• What's involved in your "secret formula" for boosting customer retention?
• Why is direct mail having a comeback now in 2022?
• What types of customers respond the best to direct mail?
• …and more!

Sparkle Award:

Jenny Wu - https://www.cnet.com/tech/computing/this-jewelry-store-lets-you-order-3d-printed-samples-before-you-buy/

News Articles:

Here’s Why Jewelry Retailers Should Care about Disney+ and Netflix’s Upcoming Ad-Supported Subscriptions - https://instoremag.com/heres-why-jewelry-retailers-should-care-about-disney-and-netflixs-upcoming-ad-supported-subscriptions/

Pinterest’s invite-only platform Shuffles is Gen Z’s new favorite app - https://passionfru.it/shuffles-pinterest-gen-z-trend-1890/

For luxury brands, resale is almost an inevitability - https://www.retailbrew.com/stories/2022/09/13/for-luxury-brands-resale-is-almost-an-inevitability

More About the Guest:

• Leo's agency website: dtcgang.com
• Postpilot to send postcard campaigns:
  Referral link: https://www.postpilot.com/?via=dtcgang
  Discount Code to get 50% off any plan for the first 3 months: DTCGANG50
  Reach out to Leo to get 1000 free postcards
• https://www.linkedin.com/in/plebanileonardo/
• IG: http://instagram.com/plebanileonardo
• FB: https://www.facebook.com/plebanileonardo/

Other Links from the Episode:

Ep #135 - Interview With David Wachs - https://joyjoya.com/interview-with-david-wachs-about-handwritten-notes-in-marketing/

Our Sponsor:

This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities.

Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/

Transcript: https://joyjoya.com/ecommerce-customer-retention

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this episode, I address a question I frequently get asked: is the jewelry market oversaturated? The short answer is “yes” and “no”, but here’s a breakdown of what I’ll be discussing.

• The current state of the marketplace - is there space for new and emerging jewelry brands?
• How can a new brand best position itself in the marketplace? What’s required of brands today?
• Once you’ve established your brand, how can you find your target customer and capitalize upon your place?

Links from the episode:

"How I Built This - Rivian" - https://podcasts.apple.com/kn/podcast/rivian-rj-scaringe/id1150510297?i=1000578203598

Ep #151 - Interview With Benjamin Smithee - https://joyjoya.com/interview-with-jewelry-marketing-expert/

Blue Ocean Strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/Learn more: https://joyjoya.com

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In this episode, I share the best opportunities in direct mail marketing for jewelry brands today.

Some people consider direct mail to be a more "traditional" or "old school" marketing strategy, since it involves actual paper as well as the United States Postal Service.

It's the practice of engaging your prospects and customers through printed marketing materials like postcards, catalogs, coupons, and other types of mailers.

In this episode, I'll be sharing five ways that you can utilize direct mail marketing for your jewelry brand. They include:

1. Handwritten notes/cards
2. An offer within a box/package
3. Catalog or other glossy mailer
4. Postcards
5. Content publication like a magazine

Sparkle Award:

Kendra Scott - https://www.marketingbrew.com/stories/2022/09/08/kendra-scott-bet-big-on-bamarushtok-2022-and-it-paid-off

News Articles:

Sotheby’s Brings Back ‘Brilliant & Black’ Selling Exhibition - https://www.nationaljeweler.com/articles/11245-sotheby-s-brings-back-brilliant-black-selling-exhibition

Don’t Call Them Grandmas! The Enduring Appeal of the Senior Fashion Icon - https://www.vogue.com/article/the-enduring-appeal-of-the-senior-fashion-icon

6 Formerly "Dated" Jewelry Trends That Will Be Big This Fall - https://www.whowhatwear.com/fall-jewelry-trends-2022/

Other Links from the Episode:

Ep #135 - Interview With David Wachs - https://joyjoya.com/interview-with-david-wachs-about-handwritten-notes-in-marketing/

Our Sponsor:

This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities.

Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/

Transcript: https://joyjoya.com/direct-mail-marketing-jewelry

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

This week's topic is all about an exciting new endeavor that I'm launching with Liz Kantner, my partner in the Success With Jewelry Webinar Series. We launched a podcast with both a free version and membership version!

As of this recording going live, you'll be able to find the first three episodes to listen for free (in both audio and video formats).

Links from the Episode:

Success With Jewelry Community: https://www.successwithjewelry.com

Success With Jewelry Podcast (Video): https://www.youtube.com/channel/UC45j5KQQJPKDLKQtFljHm0g

Success With Jewelry Podcast (Audio): https://podcasts.apple.com/us/podcast/success-with-jewelry/id1642413048

Learn more about Joy Joya: https://joyjoya.com

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In this episode, I share my interview with Tammy Cohen, a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an emphasis on the gem and jewelry business since 2013.

She also specializes in a very interesting niche in the jewelry industry, supporting jewelers who make proprietary and branded products, specifically proprietary diamond cuts. Through her branding expertise and her agency TC Brand Consulting as well as her Post Purchase Navigating Training Program (PPN), she helps jewelers protect their brand valuation post purchase.

She also sees opportunities for women to thrive and grow exponentially and founded a women’s business network called Women Beyond the Table (WBTT).

In this episode, we discuss:

• The role that brand storytelling plays in marketing, especially for a unique and/or proprietary product
• What the jewelry industry needs more of
• Why and how jewelry brands should care about post-purchase valuation as well as the customer experience overall
• …and more!

Sparkle Award:

Swarovski - https://www.adweek.com/brand-marketing/accessory-brand-swarovski-wants-to-be-a-part-of-consumers-self-improvement/

News Articles:

The only two things that matter in marketing - https://martech.org/the-only-two-things-that-matter-in-marketing/

LVMH Americas CTO on the bold “connection” strategy that will define luxury retail - https://www.retailbrew.com/stories/2022/08/26/lvmh-americas-cto-on-the-bold-connection-strategy-that-will-define-luxury-retail

Pandora CEO Talks Affordable Luxury and the Price Of Silver - https://www.thestreet.com/investing/pandora-ceo-jewelry-trends

Other Links from the Episode:

https://tcbrandconsulting.com/

https://www.linkedin.com/in/tammy-cohen-915815143/

Transcript: https://joyjoya.com/tammy-cohen-jewelry-branding

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Welcome to the Joy Joya Podcast. If you're a jewelry industry entrepreneur or professional who's ready to start thinking differently about business development and marketing, this podcast is for you.

I'm your host Laryssa Wirstiuk, and I'm the founder of Joy Joya, a marketing strategy agency specifically for jewelry brands. Since 2016, I've been helping business owners and their teams reach their target customers more effectively and think about their brand storytelling in new ways. I'm also the author of the book Jewelry Marketing Joy and frequently speak at industry events, both in-person and virtual.

When you listen to this podcast, you'll find two different formats: on Sundays, I alternate between interviews with jewelry industry movers and shakers and then solo episodes where I share tips and insights about specific, relevant topics. I'm always looking for ways to push the industry to be more forward-thinking, so you can expect to find some of the most cutting-edge information about marketing here.

On Wednesdays, I publish The Gold Mine, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you prefer video to audio, then you can also search for Joy Joya on YouTube and find video versions of each episode. Either way, I'd love for you to subscribe and follow along. For more information about me and Joy Joya, visit joyjoya.com or follow along on Instagram @joyjoyamarketing.

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

This week's topic is all about maintaining focus in marketing. I'll be talking about:

1. What's "shiny object syndrome" and how can you recognize that you have it?
2. What are some other ways that businesses lose focus in marketing, and why does this happen?
3. What are my tips for maintaining focus

Links from the Episode:

Ep. #190: https://joyjoya.com/jewelry-marketing-strategy-challenges

Learn more: https://joyjoya.com

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In this episode, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you'd like to check those out as well.

Ep. #97: https://joyjoya.com/planning-jewelry-ecommerce-for-holiday-2020/
Ep. #138: https://joyjoya.com/holiday-jewelry-marketing/

I won't be repeating any of that content in this episode, so I suggest you review those as a primer. Here's a summary of the out-of-the-box tips I'll be covering:

• Create a proprietary holiday or special event
• Think about giftable bundles, upsells, and cross-sells
• Forget discounting for BFCM - surprise and delight instead
• Add direct mail to the mix
• Update and add to your top-of-funnel content

Sparkle Award:

Icebox - https://www.nytimes.com/2022/08/29/fashion/jewelry-electronic-mining-recycling.html

News Articles:

Instagram's Latest Feature Test Is About Being BeReal - https://techcrunch.com/2022/08/23/instagrams-latest-feature-test-is-about-being-bereal/

Companies Used to Announce Products. Now They "Drop" Them - https://www.wsj.com/articles/companies-used-to-announce-products-now-they-drop-them-11661572855?mod=djemalertNEWS

Instacart is enlisting celebrities and influencers to make your shopping list — in case that’s helpful - https://www.theverge.com/2022/8/25/23320625/instacart-celebrity-influencer-curated-grocery-carts-lizzo

Our Sponsor:

This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities.
Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/

Transcript: https://joyjoya.com/holiday-jewelry-sales-success

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In this episode, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you'd like to check those out as well.

Ep. #97: https://joyjoya.com/planning-jewelry-ecommerce-for-holiday-2020/
Ep. #138: https://joyjoya.com/holiday-jewelry-marketing/

I won't be repeating any of that content in this episode, so I suggest you review those as a primer. Here's a summary of the out-of-the-box tips I'll be covering:

• Create a proprietary holiday or special event
• Think about giftable bundles, upsells, and cross-sells
• Forget discounting for BFCM - surprise and delight instead
• Add direct mail to the mix
• Update and add to your top-of-funnel content

Sparkle Award:

Icebox - https://www.nytimes.com/2022/08/29/fashion/jewelry-electronic-mining-recycling.html

News Articles:

Instagram's Latest Feature Test Is About Being BeReal - https://techcrunch.com/2022/08/23/instagrams-latest-feature-test-is-about-being-bereal/

Companies Used to Announce Products. Now They "Drop" Them - https://www.wsj.com/articles/companies-used-to-announce-products-now-they-drop-them-11661572855?mod=djemalertNEWS

Instacart is enlisting celebrities and influencers to make your shopping list — in case that’s helpful - https://www.theverge.com/2022/8/25/23320625/instacart-celebrity-influencer-curated-grocery-carts-lizzo

Our Sponsor:

This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities.
Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/

Transcript: https://joyjoya.com/holiday-jewelry-sales-success

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

This week's topic is all about my observations around how we refer to women in the jewelry industry. I'll be talking about:

1. The terminology I think needs to change
2. Why I think it needs to be taken seriously
3. What can we do about it?

Links from the Episode:

https://www.forbes.com/sites/forbescoachescouncil/2021/08/09/why-calling-women-girls-is-a-bigger-deal-than-you-may-think/
https://etda.libraries.psu.edu/files/final_submissions/10967

Learn more: https://joyjoya.com

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In this episode, I share my interview with Reena Ahluwalia. Recognized as one of the Top Masters of design and art in Canada, Reena Ahluwalia is an award-winning jewelry designer, painter and professor. She is one of a handful of living jewelry artists whose work is featured on a nation's (Belgium) postage stamp.

As a tribute to the British Royal Wedding, Reena created a Diamond Tiara for HRH Kate Middleton. Reena designed a historic diamond piece for the Legislature of Ontario with De Beers Canada. She created the inaugural collection for Rio Tinto Bunder Mine, where diamonds were found 100 years after the fabled Indian Golconda Mines depleted. In 2019, Reena co-created the watch that was awarded the Guinness World Record for Most Diamonds set on a watch.

Coveted internationally by art collectors, Reena paints highly nuanced, hyper-realistic diamonds with ultra-magnified facets. She is a professor and member of the George Brown College Jewellery Program Advisory Committee and a Fellow of (IwB) Institute without Boundaries. Reena gives back to many communities and organizations, including 'Jewelers For Children' (JFC) charity, to help children who are victims of catastrophic illness.

In this episode, we discuss:

• What it's like to carve your own path as a woman in a male-dominated industry
• The potential that NFTs hold for the jewelry industry
• How can a physical object and digital object complement each other
• Example of two jewelry brands doing a very interesting collaboration
• …and more!

Sparkle Award:

Icebox - https://www.youtube.com/c/Icebox/videos

News Articles:

The Best Lockets to Hold Your Secrets - https://www.townandcountrymag.com/style/jewelry-and-watches/g40897110/best-locket-necklace/
What’s The New Holiday Marketing Calendar? Retail Remix Podcast - https://www.retailtouchpoints.com/podcasts/whats-the-new-holiday-marketing-calendar
Sotheby's and Metagolden bring NFT Jewelry to the Global Stage in Inaugural Jewelry Auction - https://www.prnewswire.com/news-releases/sothebys-and-metagolden-bring-nft-jewelry-to-the-global-stage-in-inaugral-jewelry-auction-301606138.html

Other Links from the Episode:

https://www.reenaahluwalia.com/
https://www.instagram.com/reenaahluwalia/
https://www.tiktok.com/@reena.ahluwalia
https://twitter.com/reenaahluwalia
https://www.greenlandruby.gl/greenland-ruby-enters-metaverse-ruby-nft/

Transcript: https://joyjoya.com/reena-ahluwalia-jewelry-designer

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This episode is all about the three most common "big picture", marketing strategy-related issues I see with jewelry brands today.

I want to personally share the following things:

• What are the three most common marketing issues
• Why I think these marketing issues are so common and how they're specific to the jewelry industry
• What are some things that can be done to overcome them?

Learn more about Joy Joya: https://joyjoya.com

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In this episode, I share five tips for making the most of customer testimonials and reviews in your jewelry marketing efforts.

You'll learn:

• How to encourage most customer testimonials and reviews
• My five tips for utilizing them to build trust with your target audience
• Your homework to start implementing the power of testimonials and reviews in your business

Sparkle Award:
Chaumet - https://jingdaily.com/chaumet-botanical-exhibition-paris-high-jewelry/

News Articles:
Blue Nile Surrenders to Signet - https://www.jckonline.com/editorial-article/blue-nile-surrenders-to-signet/
Founder Lele Sadoughi on growing her brand at her ‘own pace’ - https://www.glossy.co/fashion/founder-lele-sadoughi-on-growing-her-brand-at-her-own-pace/
What Brands Should Know as FTC Prepares to Update Green Marketing Guidelines - https://www.wsj.com/articles/what-brands-should-know-as-ftc-prepares-to-update-green-marketing-guidelines-11660042800?mod=hp_minor_pos2

Transcript: https://joyjoya.com/customer-reviews-jewelry-marketing

Learn more about Joy Joya: https://joyjoya.com

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

This week's topic is "getting ahead of trends". I want to personally share the following things:

• Why I love and hate trends
• What to do about a trend
• My homework for you around trends

Learn more: https://joyjoya.com

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In this episode, I share my interview with two very special guests who are masters at email marketing. But you'll be very surprised by how they acquired and developed their marketing expertise over the years.

The Email Marketing Heroes are Rob and Kennedy - the former is a comedy stage hypnotist, and the latter is a psychological mind reader or mentalist. They found that their experience in performing and getting into people's heads made them perfectly suited to be experts at marketing, more specifically email marketing.

Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that boring, old-fashioned email marketing we've all grown to loathe and give others the tools to become the Email Marketing Heroes in their small businesses. They're also the hosts of the Email Marketing Show Podcast.

In this episode, we answer these questions:

• Why is email marketing so misunderstood, and what can jewelry brands do differently?

• What makes an email marketing strategy effective and successful? What are the key ingredients?

• What makes subscribers stop opening emails, and what are the qualities of an email that subscribers LOVE to open?

• How should jewelry brands specifically think about email marketing?

• What are the different types of emails that jewelry brands should be sending and how often?

…and more!

Sparkle Award:
Rezilient Soles - https://www.azcentral.com/story/entertainment/life/2022/08/04/nike-n-7-shoes-apparel-designer-tracie-jackson/10031798002/

News Articles:
Permanent Jewelry Has Evolved From a Trend to a Permanent Business - https://www.jckonline.com/editorial-article/permanent-jewelry-has-evolved/
TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024 - https://techcrunch.com/2022/08/02/tiktok-to-overtake-facebook-in-influencer-marketing-spend-this-year-youtube-by-2024-forecast-claims/
TikTok Shares Marketing Tips and Advice in New Video Overview - https://www.socialmediatoday.com/news/tiktok-shares-marketing-tips-and-advice-in-new-video-overview/628815/

Other Links from the Episode:
Special Download - https://www.emailmarketingheroes.com/joy
https://www.emailmarketingheroes.com/
https://podcasts.apple.com/gb/podcast/the-email-marketing-show/id1482265289

Transcript: https://joyjoya.com/email-marketing-heroes-jewelry

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You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return listener, thanks for following along!

This week's topic is "it takes a village". I want to personally share the following things:

• How and when I realized the value of community in my business
• What community means to me and what my community looks like
• How you can start building community

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In this episode, I'm going to be sharing five creative ways that you can use Linkedin in marketing your business. These tips will apply to all categories of jewelry businesses, from D2C and B2B and beyond!

In this episode, you'll learn:

-What is Linkedin, and why does it play a relevant role in digital marketing?
-What are my five tips? I'll also share examples of how they can be applied and modified in a few different ways
-And finally, a takeaway homework assignment - so you can start using Linkedin to your advantage.

Links mentioned in this episode:

Sparkle Award- https://wwd.com/accessories-news/jewelry/tiffany-nft-wearable-jewelry-nftiff-1235265456/

Product Packaging Design Trends for 2022: From Sustainable Packaging to Personalization-
https://www.envato.com/blog/product-packaging-design-trends/

What consumers want from loyalty programs-
https://www.insiderintelligence.com/content/what-consumers-want-loyalty-programs

Meta Publishes New Guide on How to Get Started with Reels, and How to Improve Reels Performance-
https://www.socialmediatoday.com/news/meta-publishes-new-guide-on-how-to-get-started-with-reels-and-how-to-impro/628198/

Linkedin Profiles
https://www.linkedin.com/in/zulu-ghevriya-7b914252/
https://www.linkedin.com/company/stuller-inc-/

Episode Transcript: https://joyjoya.com/jewelry-linkedin-marketing

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This is the first episode of THE GOLD MINE, a new format for the Joy Joya podcast. It represents a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

As a business owner and someone who closely studies the jewelry industry as well as the businesses within it, I feel like I have a lot to say and contribute that doesn’t necessarily match the format of my other episodes, which is based around me sharing tips and interviews. I hope you enjoy this first episode about how I got into the jewelry industry - please let me know by leaving a review.

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In this episode, I share my interview with Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. I first came across Tom through his columns in InStore Magazine; he's written about topics like calculating ROI for marketing, getting five-star reviews, and leveraging traditional marketing.

A local landmark for over 100 years, the store saw moderate success until Tom chose a different path forward. He purchased the store from his father and went on to reinvent the retail experience. Bringing in designers and international architects, he transformed the family business into a luxury destination, even qualifying as one of INSTORE's "America's Coolest Stores" in 2007. Today, Tom continues to redefine what it means to be successful, watching his business grow year over year with new avenues of outreach, marketing and brand development.

We discuss:

• What he's doing to reinvent the retail experience in 2022 and beyond
• Why traditional marketing is more relevant than ever and needs to work alongside digital marketing
• How you can go about testing traditional marketing efforts like radio, tv, and direct mail
• What to expect when experimenting with a new marketing method
• What's it like to be part of a mastermind or performance group …and more!

LINKS FROM THE EPISODE
Articles
"Fashion Should Pay Attention to Instagram’s Content Troubles" - https://www.businessoffashion.com/articles/technology/fashion-should-pay-attention-to-instagrams-content-troubles/
"TikTok isn’t just challenging YouTube for views. It’s impacting Google search traffic, too" - https://www.tubefilter.com/2022/07/14/tiktok-instagram-google-search-traffic/
"Influencers are out—authenticity is in" - https://www.fastcompany.com/90768656/ugc-influencers-content-marketing

Sparkle Award
eBay Authenticity Guarantee - https://www.jckonline.com/editorial-article/gia-ebay-authenticity-guarantee/

Guest
Thom Duma Fine Jewelers - https://www.tdfj.com/

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This is a followup episode to build upon last week's interview with Oliver Maroney about NFTs. If you haven't already listened to or watched that episode, I highly recommend you check out that one first before you continue with this one. Here's the link: https://joyjoya.com/nfts-for-jewelry

In this one, I share examples of jewelry businesses currently experimenting with NFTs, so if you're curious about them or want to know more, you can check out what each business is doing.

Links mentioned in this episode:

Transcript - https://joyjoya.com/jewelry-nft-marketing
Nominate a Sparkle Award Winner - https://sparkleaward.com
Sparkle Award Winner - https://www.tiktok.com/@maejeanvintage

Jewelry Brands Using NFTs

Jevels - https://jevels.com/
Greenland Ruby - https://instoremag.com/greenland-ruby-x-reena-ahluwalia-fundraiser-goes-phygital-with-ruby-art-nft/
Reena Ahluwalia - https://www.reenaahluwalia.com/shop
Icecap Collectibles - https://icecap.diamonds/collectibles/
Neil Lane - https://www.forbes.com/sites/kyleroderick/2022/03/23/luxury-jewelry-designer-neil-lane-and-collab-bears-launch-historic-nft-jewelry-art-collaboration/?sh=727ddca738c7
Bvlgari - https://www.ledgerinsights.com/bulgaris-exclusive-watch-to-include-nfts/
Jacob & Co. - https://www.forbes.com/sites/anthonydemarco/2022/03/23/jacob--co-launches-nft-collection-of-digital-and-physical-watches-inspired-by-the-metaverse/?sh=122cfc313fb7

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In this episode, I interview Oliver Maroney, the general manager of Web3 & NFT’s at Cameo. If you have even an ounce of curiosity about Web3 and NFTs, then please check out this interview because we break everything down in easy-to-understand terms.

I saw Oliver talk at JCK and then subsequently reached out to him because I liked his no-nonsense, non-pretentious ways of explaining things. I thought he'd be the perfect expert for my audience, and I was so grateful he agreed to do this interview. With his unique background in media and sports journalism, he's not a Silicon Valley tech type who only knows how to speak the language to other savvy tech industry people.

• Oliver explains Web3 and NFTs in the simplest terms possible for our beginner listeners.

• He also explains the potential that NFTs can have for jewelry brands as well as how they can fit into a digital marketing mix and elevate the customer experience.

• You'll have some great resources and know how to take your first steps to learning more about NFTs and how they can support your marketing efforts.

Links mentioned in this episode:

Transcript - https://joyjoya.com/nfts-for-jewelry
Sparkle Award - https://sparkleaward.com
Valerie Madison TikTok - https://www.tiktok.com/@valeriemadisonjewelry
Cameo - https://www.cameo.com/
OpenSea - https://opensea.io/
Oliver Maroney Linkedin - https://www.linkedin.com/in/olivermaroney/
Oliver Maroney Twitter - https://twitter.com/OliverMaroney

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In this episode, I discuss consumer spending patterns I've been seeing in the industry this summer so far and what you can do as a brand to adapt to how people are shopping right now. Listen now to discover 10 things that successful jewelry brands are doing today to weather the changes in consumer spending and future-proof themselves.

Links mentioned in this episode:

Sparkle Award - https://instoremag.com/new-york-retailer-celebrates-centennial-with-100-acts-of-giving/

Adobe Commerce Study - https://business.adobe.com/blog/the-latest/adobe-commerce-study-highlights-the-importance-of-personalized-experiences

Episode #129 - https://joyjoya.com/jewelry-marketing-slow-season/

Episode #114 - https://joyjoya.com/personalization-jewelry-marketing/

National Jeweler Webinar About Livestream Shopping - https://www.nationaljeweler.com/articles/11048-watch-what-to-know-about-livestream-shopping

Episode Transcript - https://joyjoya.com/10-tips-jewelry-recession

Success With Jewelry Webinar - Email Marketing - https://us02web.zoom.us/meeting/register/tZEkdeqprjIuEtLcIqvgUrB5H2T4mHhP4ZcA

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In this episode, I share my interview with Jeff Mason, a photographer and gemologist specializing in product and jewelry photography. With 20 years of industry experience, he brings his knowledge of gemstones and passion for photography together to best represent your jewelry and brand image. Jewelry photography is one of the top requested topics I've gotten from listeners and viewers, so I'm very excited to share this episode with you.

Jeff and I chat about things like:
- The most important qualities of an effective jewelry product photo
- Tips for representing the personality of jewelry or gemstones in photography
- Overcoming the challenges of photographing jewelry
- What a jewelry brand should look for when hiring a product photographer and how to know you're hiring the right person as well as how much you can expect to pay

Links mentioned in this episode:
Transcript: https://joyjoya.com/interview-jeff-mason-jewelry-photography
Sparkle Award: https://sparkleaward.com
Koehn & Koehn Jewelers: https://www.koehnjewelry.com
Jeff Mason Photography: https://www.jeffmasonimages.com

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In this episode, I share a post-JCK, mid-year trends report based on what I observed in Vegas this year. I had such a great time at the show, meeting virtual friends in person, seeing how brands have grown and evolved (even from last year's JCK), being overwhelmed by the sheer number of people and exhibitors - and I can't wait to share my insights and takeaways with you.

Links mentioned in this episode:
Transcript: https://joyjoya.com/jewelry-industry-trends-jck-2022
Sparkle Award: https://sparkleaward.com
Casual Carats: https://casualcarats.com/
Cameo: https://www.cameo.com
Greenland Ruby x Reena Ahluwalia: https://www.greenlandruby.gl
Debra Navarro Jewelry: https://debranavarro.com
Rahaminov: https://rahaminov.com

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In this episode, I share my interview with Monica Stephenson, founder of ANZA Gems. She started her company in 2015 with the mission of improving the lives of artisanal gemstone miners and helping East Africans participate more fully in the global gemstone trade.

They buy gemstone rough directly in East Africa and support individuals all along the supply chain by paying fair prices to miners and dealers, and use artisan cutters to facet one-of-a-kind spectacular gemstones for the wholesale trade, with a percentage of sales going to educational and entrepreneurial initiatives in the regions where they buy.

Monica also co-founded Moyo Gems as a collaboration between international traders, NGO Pact, NGO Tanzania Women Miners Assoc, and Everledger (Blockchain platform) to bring the gemstones of the women miners of Tanga, Tanzania to market.

If you didn't think she was busy enough, she's also:
The current Board president of Ethical Metalsmiths
On the international board of WJA
On the Board of Gem Legacy
On the advisory board of Black in Jewelry Coalition

Let me tell you - this woman's a powerhouse!

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
Gucci x Oura: https://www.gucci.com/us/en/st/capsule/gucci-x-oura
ANZA Gems: https://www.anzagems.com
Moyo Gems: https://moyogems.com
Ethical Metalsmiths: https://ethicalmetalsmiths.org/board-advisors/monica-stephenson
WJA: https://www.womensjewelryassociation.com/boardstaff
Gem Legacy: https://gemlegacy.org/our-team/
Black in Jewelry Coalition https://blackinjewelry.org/
Transcript: https://joyjoya.com/interview-monica-stephenson

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In this episode, I share five valuable AI-powered tools that can support you with jewelry marketing. Do you feel intimidated by the term AI? Are you convinced that AI or artificial intelligence is only reserved for the Silicon Valley types? Then you'll be surprised to know that AI can help you save time and energy in marketing, so you can focus on other areas of your business. Why do everything manually when you can automate? Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
Greenland Ruby: https://www.greenlandruby.gl/greenland-ruby-enters-metaverse-ruby-nft/#enternow
Transcript: https://joyjoya.com/ai-tools-jewelry-marketing

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In this episode, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue of brands they work with. What's their secret? A combination of a customer-centric approach, being good with numbers, and having fun with content. Kasey's writing on email marketing has been published in the Huffington Post and Growth Hackers. Kasey and I chat about:
- The role of email marketing in a comprehensive digital marketing strategy
- How often jewelry brands should be sending emails
- The top tips for growing an email list, including whether or not giveaways work
- Tips for email automation
- How SMS can complement email marketing
- And more!

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
Graff: https://www.graff.com/us-en/home/
Graffabulous: https://robbreport.com/style/jewelry/graff-graffabulous-2022-high-jewelry-collection-1234676982/
Luck & Co Agency: https://luckandco.agency
Kasey Luck: https://www.youtube.com/c/KaseyLuck
Transcript: https://joyjoya.com/interview-kasey-luck-email-marketing

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In this episode, I chat about how you can make trends work for your brand, even if you're not a trend-driven business.

Here's the thing about trends: not every jewelry brand is necessarily trend-driven. So how can you still find value in trends, and incorporate them into your marketing and merchandising in a responsible way? I'm going to share with you 5 tips.

Links from the episode:
Transcript: https://joyjoya.com/trends-jewelry-marketing
Episode #169: https://joyjoya.com/interview-with-sophie-simon-gemologist-and-colored-gem-trader/
Sparkle Award: https://sparkleaward.com Mother's Day Celebration for Single Moms: https://www.today.com/parents/mother-s-day-2020-6-ways-help-mom-need-t180647
Marla Aaron: https://marlaaaron.com/pages/lockyourmom
BizBash: https://www.bizbash.com

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In this episode, I share my interview with Dana Bronfman, a New York City-based modern fine jewelry designer, best known for her “quietly bold” aesthetic. Dana works with a small team of master jewelers in New York to create each piece from reclaimed and fairmined gold, as well as carefully-chosen, responsibly-sourced diamonds and gemstones. She's also been a Fairmined Licensee since 2016. Dana's considered a leader in responsible sourcing in the industry, and she regularly contributes to industry conversations on the topic.

In this episode, we chat all about responsible material sourcing and jewelry making; it's one of the most requested topics I get from listeners and viewers. Dana's a true gem in the industry, and I'm really excited to share this conversation with you!

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
Vito's Gems x Catbird: https://www.catbirdnyc.com/designers/vitos-gems.html
Transcript: https://joyjoya.com/interview-dana-bronfmanDana Bronfman: https://danabronfman.com

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In this episode, I talk about the opportunities for jewelry brands in livestream content. I recently gave a presentation on this topic at the AGS Conclave event, and the thing I loved most about giving this presentation was the audience feedback and collaborative discussion at the end. A number of retailers in the room chimed in to share their experiences about how powerful livestream content has been for their businesses, not just during COVID,, but also now with customers craving flexibility and convenience in shopping. It was inspiring to me and truly affirmed the power of livestream content.

Links mentioned in this episode:
Transcript: https://joyjoya.com/livestream-shopping-jewelry-brands
Sparkle Award: https://sparkleaward.com
McKinsey 2021: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience
Klarna 2021: https://www.klarna.com/assets/sites/2/2021/06/29084219/The-State-of-Smoooth-Klarnas-2021-Reopening-Insights-Report-min.pdf

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In this episode, I share my interview with Megan Crabtree, the founder of Crabtree Advisory. Before starting her business, she built a long and successful career in the jewelry industry, culminating in senior sales roles with several leading firms in the jewelry retail and manufacturing space. She's a true industry veteran.

She's personally provided training to more than 1,500 jewelry retailers throughout the US & Canada. She's traveled the world and visited jewelry factories to solve quality issues in China, India, Dubai and Turkey. Crabtree Advisory helps jewelry manufacturers and retailers to streamline, improve quality and sell more. Their clients gain on average 30-60% more revenue after working with Crabtree Advisory.

In this episode, we chat about:
- Storytelling and brand development specifically for manufacturers but also offering
- Secrets of successful manufacturer and retailer partnerships
- Tips for building and growing a product assortment in a strategic way
- And more!

We also chat about American Gem Society's Conclave. I'm purposely publishing this episode the week of April 24th because during this week, Megan and I will both be at Conclave presenting and meeting in person for the first time!

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
https://imgur.com/HEqCiCg
Transcript: https://joyjoya.com/interview-megan-crabtree
Crabtree Advisory: https://crabtreeadvisory.com/

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In this episode, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction - and what you can do about it.

Links mentioned in this episode:

Transcript: https://joyjoya.com/jewelry-marketing-data
Sparkle Award: https://sparkleaward.com
Tiffany's custom boxes: https://hypebeast.com/2022/4/tiffany-co-renewed-elevated-jewelry-box

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In this episode, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie's a master at colored gemstones, and her passion for them shines and sparkles. She's also extremely experienced in many different facets of the jewelry industry. In this episode, we chat about Sophie's amazing and eye-opening experiences in the world of gemstone sourcing. She shares details about the forces impacting today's gemstone producers as well as the importance of transparency in the supply chain. She also talks about why she's so passionate about supporting women in the gem and jewelry industries.

Links mentioned in this episode: Sparkle Award: https://sparkleaward.com Catbird TikTok: https://www.tiktok.com/@catbird.nyc Jenny Bird TikTok: https://www.tiktok.com/@jennybird Transcript: https://joyjoya.com/interview-with-sophie-simon-gemologist-and-colored-gem-trader/ Tsubaa Gems: https://en.tsubaagems.com/

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In this episode, I give a crash course in search engine keywords for search engine optimization or SEO.

What are they, why do they matter, what role should they play in your comprehensive digital marketing strategy, how can you optimize for them, where should they go? These are all questions I'll answer in this episode.

Links from the episode:
Transcript - https://joyjoya.com/seo-keywords-for-jewelry
Episode #41 - https://joyjoya.libsyn.com/41-3-seo-copywriting-tips-for-jewelry-brands
Episode #132 - https://joyjoya.libsyn.com/132-types-of-keywords-for-jewelry-brands
Favorite Oscars Look - https://www.jckonline.com/editorial-article/2022-oscar-jewelry-winning-looks/

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In this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps in their business. She's also the host of the Ecommerce Badassery podcast!!

Not only was Jessica at one point, the only employee of a 7-figure ecommerce store (managing ecommerce, marketing, and more), but she was also the owner of her own multi-6 figure brick + mortar clothing boutique. She's cut her teeth in ecommerce and digital marketing, and she's learned all the best practices by finding innovative solutions to marketing challenges, even by being "scrappy".

You'll probably catch on in this hour-long conversation that Jessica and I have a lot of synergy and that we both like to nerd out on digital marketing, especially when it comes to marketing for ecommerce brands.

Links mentioned in this episode:
Episode Transcript - https://joyjoya.com/ecommerce-and-email-expert
Sparkle Award - https://www.thisisthelast.com/
"Influence" by Robert Cialdini - https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
Ecommerce Badassery - https://ecommercebadassery.com/
Claim Your Free Gift - https://ecommercebadassery.com/joya

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In this episode, I share 10 tips for sending better Welcome emails. What's a Welcome email, and why does it play such a vital role in a comprehensive digital marketing strategy? If you don't already have a Welcome email or series, then I highly recommend you make that a top marketing priority when you're finished with this episode. It's that important! 

Links mentioned in this episode:
Success With Jewelry - https://www.successwithjewelry.com/

Sparkle Award - https://sparkleaward.com

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I share my interview with jewelry marketer Liz Kantner. It will be the second time Liz will be joining me on the podcast (episode #92 is our first interview), and today we're also going to be sharing a very exciting announcement about a collaboration that Liz and I will be doing. Liz shares her top five areas of focus for jewelry marketing in 2022. 

Links mentioned in this episode
Success With Jewelry Webinar Series - https://www.successwithjewelry.com/
Stay Gold Collective - https://www.lizkantner.com/
Sparkle Award Winner - https://studs.com/
Podcast Transcript - https://joyjoya.com/liz-kantner-jewelry-marketing

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In this episode, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing it effectively. If you're optimizing your videos and being smart and strategic about choosing which content to post, you can attract your target customer. Keep listening for the details.

Link to transcript: https://joyjoya.com/youtube-jewelry-marketing
Link to Sparkle Award screenshot: https://imgur.com/a/A0oSMPN

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In this episode, I share my own recording of a presentation I recently gave for the annual Jewelry Ecomm Conference. The topic of the presentation is "How to Have More Fun With Jewelry Marketing". I feel pretty passionate about this particular topic for two reasons: 1) in my interactions with jewelry brands, I find that too many of them take their brands and marketing too seriously and 2) the data shows that consumers want to be entertained, to have fun with brands. So how can you start having more fun with jewelry marketing? Stick around for this episode to find out.

Links from the episode:
Sparkle Award - sparkleaward.com
Dana Rebecca Email Screenshot - https://imgur.com/a/5WFbjTf

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In this episode, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting services in the areas of brand development, merchandising, operations, upscaling, trade shows, and event planning.

I ask Anna specifically about her expertise in brand development and merchandising. We explore topics like:
- The role that merchandising plays in brand development
- How jewelry brands can approach merchandising in a strategic way
- The types of information/data a jewelry brand will need to optimize their merchandising
…and more!

Listen to benefit from Anna's wealth of information, knowledge, and experience.

Links from the episode:
Women's Jewelry Association (WJA) - https://www.womensjewelryassociation.com/
American Gem Society (AGS) - https://www.americangemsociety.org/
Black in Jewelry Coalition (BIJC) - https://blackinjewelry.org/
Samsonova Consulting - https://www.samsonovaconsulting.com/
Samsonova Consulting Instagram - https://www.instagram.com/samsonovaconsulting/

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In this episode, I offer five tips for instantly upgrading your email marketing. Email marketing for jewelry brands can be complex, and optimizing an email marketing strategy can take a lot of time and testing. However, there's always something that every brand - from the solopreneur jewelry designer to the multi-million-dollar jewelry brand - can be doing to instantly optimize the deliverability and effectiveness of their email campaigns.  A few small tweaks can make a major difference while you're in the process of figuring out your audience habits and adjusting your content calendar to support your business goals. What are some things you can try today and at any stage of your marketing journey? At least one of these five tips will likely apply to you, so keep listening for the scoop.

Check out the transcript here: https://joyjoya.com/instant-email-marketing-upgrades-for-jewelry-brands/

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In this episode, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes in marketing translation. Throughout her career, she's worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Wendy's the author of the book "The Language of Global Marketing" as well as the host of the Global Marketing Show podcast. In this episode, we discuss the potential that global marketing holds for jewelry brands specifically. What are some of the most common mistakes she's seen in the marketplace as well as the success stories? How can you successfully tap customers in other countries, whether you're a solopreneur or multi-million dollar jewelry brand? How can you effectively communicate the emotional resonance of your jewelry when there's a language barrier? We cover all these questions and more in this fascinating episode.

Here are the links related to this episode: Audio version and full transcript: https://joyjoya.com/wendy-pease-global-marketing-expert/

Wendy's book: https://wendypease.com/the-language-of-global-marketing/

Wendy's podcast: https://wendypease.com/podcast/

Schedule a consultation with Wendy: https://www.rapporttranslations.com/request-a-consultation

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In this episode, I share 10 outdated social media marketing tips for jewelry brands because the world of social media is constantly evolving, and if you don't have someone like me in your corner day-in-and-day-out, it can be very hard to keep up with all the changes. 

Who wants to be spending time reading news about Instagram and TikTok? I don't know very many people who do. So listen to this episode and find out how you can get out with the old and start being more current with all your social media marketing.

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In this episode, I answer the question, "What is social listening?". All jewelry brands need to know about social listening - not only about what it is but also about how they can best leverage it for their brands. So listen to this episode to learn more about this tool, which will be very important in 2022 and beyond.

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In this episode, I discuss all the ways that micromanaging is hurting your marketing efforts - AND what you can do about it. WAIT! Before you ignore this episode because you think, "Oh, I don't micromanage, and this doesn't apply to me", hear me out! Even if you're a solopreneur, and you don't have a team of people, you might actually be micromanaging yourself. If you work with freelancers, interns, vendors, business partners, etc., you might be micromanaging them. When you micromanage, you risk thinking too small and missing the big picture - along with major opportunities. I explain how you can change your mindset - and start making progress.

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In this episode, I share my predictions about jewelry marketing trends for 2022. Where should you be focusing your time and attention? Which marketing platforms will be most important this year? What will customers want from your brand, and how should you be communicating with them? Listen up for a look into my crystal ball.

I also uploaded an ebook version of this podcast to the Joy Joya website. If you'd like to have a handy PDF reference guide to all of this year's predicted jewelry marketing trends, then visit joyjoya.com/2022 to download it.

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I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don't set clear goals for your business, then you won't be able to see the way ahead - both for the short term and the long term. If you want to set yourself up for success in the coming year, then you'll definitely want to listen to this episode and take note of my five tips.

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The focus of today's episode is all about how you can create a virtual "holiday window display" even if you don't have a brick-and-mortar jewelry store. Or, if you do have a brick-and-mortar store, and you want to reach customers outside of your geographic area with your holiday merchandising, then you'll definitely want to listen to my tips and ideas for creating a holiday window display experience using digital technologies.

It may be too late for you to implement these ideas for this holiday season, but I felt inspired by some real-life holiday displays I recently saw while window shopping, and I couldn't help but to want to share my ideas about the topic. You can always keep a running list of what is and isn't working for you this holiday season and add some new ideas, so you're prepared for holiday 2022. It's never too early to plan! Watch for my tips and ideas.

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In this episode, I share five tips for hiring a freelancer on sites like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone can search them for skilled individuals who can execute a specific one-time task or an ongoing service. You can find freelancers to support you with things like graphic design, social media, website design customizations, and more! December presents an opportunity to evaluate the success of your jewelry brand in 2021 and compile a list of improvements you can make in 2022. Now's the time to level up or delegate the task to someone else, so you can free yourself up to work on bigger-picture items. Listen for my tips.

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I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday season is an excellent time to focus on customer acquisition efforts because consumers are in the mindset to shop - and they're often looking for unique gift ideas from brands they may not have known before. You'll hopefully attract a lot of new customers throughout the holidays. The trick is to keep these customers and inspire them to return again and again. In general, it can cost five times as much to acquire a new customer than to retain a new customer. If you want to make the most of your marketing spend, then retaining customers is the key to success. Listen for my five top tips.

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In this episode, I share my interview with Benjamin Smithee, CEO of The Smithee Group, a digital growth agency that's been empowering entrepreneurs and businesses to dream bigger and achieve multi-generational integrity since 2015. He's consulted some of the largest and most well-known companies around the globe including Coca-Cola, McDonald’s, Comcast, Disney, and hundreds of small businesses. I first met Ben at this year's JCK Las Vegas, but his glowing reputation definitely preceded him. Listen to this interview all about digital marketing opportunities and trends for 2022.

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In this episode, I discuss 10 last-minute optimization tactics if you're planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday weekend. If you're in the camp of wanting to offer your customers a special treat ahead of the holidays or just want to throw your brand name in the "hat" of participating in the holiday spirit, then this episode is for you. Listen now.

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In this episode of the podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run a successful jewelry brand, but she's also the Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profitable businesses. She's the host of the top-rated Thrive by Design Podcast and NOW Tracy is also a published author - her book "The Desired Brand Effect: Stand Out in a Saturated Marketing With a Timeless Jewelry Brand" will officially be available to purchase on November 9th, just a few days after this episode gets published. I had the amazing opportunity to get an early press copy of the book, and I just finished reading it last week. I have to say, I'm super impressed! As a writer and author myself, I know how seriously difficult it is to write and publish a book. The Desired Brand Effect took Tracy about two years to write and took an amazing amount of effort from both her team and community to get the book in print. I'm super excited for Tracy and hope you'll also get a copy of her book, which jewelry designer Jennifer Dawes says "is like a Masters Program for your jewelry business." Listen now.

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In this episode, I share five tips for how you can get more comfortable with video marketing for your jewelry brand. If you heavily utilize Instagram as a social media marketing tool, then you know how important it is to share video content. Earlier this year, Adam Mosseri, the head of Instagram, said the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube. If you're not already utilizing video, then you're falling behind. Listen now.

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In this episode, I discuss the 7 "P's" of jewelry marketing and why you need to not only familiarize yourself with them but also use them to regularly reevaluate your jewelry marketing strategy and your business processes. If you're stuck in a rut with your sales, or you're struggling to reach and/or convert customers in your target market, then making small adjustments to any one or more of the 7 "P's" may give you the boost you need to see improvements. Listen now.

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In this episode, I share my interview with Shayne McCoy Hollander. Shayne is an experienced social media and digital marketing consultant and the founder of Straight Up Social, a boutique social media and digital marketing agency specializing in social media strategy, email marketing, website design, and SEO. She offers luxury brands and the jewelry industry a straightforward and structured approach to digitally reaching and engaging consumers. For nearly a decade, Shayne has managed the global social media for large corporate and non-profit brands such as the Gemological Institute of America (GIA). You can find her social media tips and tricks featured in trade publications such as National Jeweler, InStore Magazine and JCK Online.

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In this episode of the podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year's JCK Las Vegas show on the topic of "The Purpose Advantage", which also happens to be the title of his latest book.

Jeff has built a reputation for himself as the "Millennial and Gen Z Marketing Guy", and he's traveled the world sharing his insights and research on how these two generations impact the direction of the marketplace and how brands can reach them. Through a partnership with the Boston Consulting Group, he led the first public study of Millennials in 2010. He's the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company. He's also a regular contributor to Forbes. 

I was particularly interested in the insights Jeff shares in his 2019 book "The Purpose Advantage", which explains how brands can be more "purpose-driven" and why that matters in today's marketplace. In this episode, we'll talk about the meaning of purpose and about how jewelry brands can leverage purpose to stand out in a crowd. Listen now.

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In this episode, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy. He says "Successful people are simply those with successful habits." I believe that success in marketing is all about consistency and showing up again and again in a strategic way to engage with your target customers, even when you don't feel like it and even when you feel discouraged. That means leaning into positive habits that you know will eventually make a difference for your business. So what are those positive marketing habits? Listen for my top picks.

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In this episode of the podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I see some jewelry brands make when it comes to their marketing budgets. You may be surprised by the things that are wasting your money, and my tips will probably save you from wasting money in the future. Definitely listen to this episode and share with your jewelry-industry friends!

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In this episode, I share my interview with Amy Elliott, Contributing Editor for JCK and writer of the JCK blog All That Glitters. I chat with Amy all about the trends she noticed at JCK Las Vegas 2021, where I had the chance to meet her in person for the first time. Amy is a writer, editor and brand storyteller who specializes in fine jewelry and fashion, and she's a former staff editor at The Knot, Bridal Guide, Brides Local Magazines + Brides.com and Lucky. She was also the Engagement Rings Expert for About.com, so she knows a ton about the bridal jewelry industry even though she gets tired of talking about it, according to her. I'm so excited to share this conversation with you.

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In this episode, I share my thoughts and reflections about JCK Las Vegas 2021, including industry trends and insights. If you didn't get a chance to attend this year's show, then you'll definitely want to listen to the scoop. Even if you did attend, you'll still want to listen to see if you agree with my takeaways - I'd love to hear about your experience as well! Email hello@joyjoya.com with your comments and thoughts.

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In this episode, I discuss SMS or mobile marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing.

Did you know that only 39% of businesses are taking advantage of SMS marketing? And only 13% of businesses allow for customers to respond to their SMS marketing messages. However, on the other end of that, 64% of consumers think businesses should contact them via SMS more often, and 50% of consumers say they would opt into an SMS loyalty program if they were offered flash sales, deals, or coupons in return. Listen now to learn more about this form of digital marketing.

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In this episode, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Listen to better understand how to handle special offers and promos for your jewelry brand.

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In this episode, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month, and how can you position yourself for optimal holiday profits? Listen for all the tips and tactics that will lead you to your best holiday sales of all time.

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I share some tips for repurposing your content, so you can make the most of all your content creation efforts and establish a meaningful presence on the platforms where your customers are spending the most time.

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I discuss how you can be a caretaker of your customer data, especially with all the changes happening with social media in the coming months. Too many brands have gotten to the point where they're leaning heavily on their social media channels to build relationships with customers. For example, they're relying on Instagram DMs to manage customer engagement and conversations. Or they have been relying on Facebook retargeting ads to ensure they can get back in front of customers who have shown interest in products.

However, Instagram is changing rapidly and, as a brand, you have to operate with the mindset that what's here today could be gone tomorrow. If Instagram were to shut down tomorrow, would you lose valuable customer data? In addition, changes to data privacy are limiting marketers' ability to run retargeting ads on Facebook and Instagram, so if you relied on those types of ads in the past, you'll lose your ability to do so in the very near future. Listen to hear my tips for caretaking your customer data, so you're not so dependent on these platforms.

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I share my interview with David Wachs, the founder of Handwrytten, a service that allows product-based businesses to leverage the lost art of letter writing through scalable, robot-based solutions that write the notes in pen. Used by major meal box companies, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.

Nowadays most brand communications and marketing are done digitally, so a personal touch like a handwritten note can set a brand apart from others in their industry. David is passionate about discussing why personalization is so important for marketing, and I'm excited to have him on the podcast to share his insights about the power of the handwritten note and more.

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I share my interview with Melissa Becker, a Vice President of Berkley Asset Protection, a Berkley Company, and global specialty insurer dedicated to jewelry, fine art and other collectibles. With a 20-year career in the insurance field, Melissa now serves as the marketing and communications leader for its global jewelers block, personal jewelry, and fine art practices. Melissa is also responsible for leading Lavalier, a direct-to-consumer personal jewelry platform. Melissa and I speak about the importance of value-added services in jewelry marketing.

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I share my own personal recording of a talk I recently presented to the Women's Jewelry Association of Boston. The title of the talk is "How to Build Brand Awareness and Attract Your Target Customer". I explain why brand awareness is so important, how to start cultivating brand awareness, and how to use the information you do have about your customers to make important decisions about your branding and marketing strategies.

View the video presentation here: https://youtu.be/R0ieNyJ9WzU

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In this episode, I discuss different types of keywords for jewelry brands, including SEO keywords and social media keywords. Why do keywords matter, and why do you need to be choosing strategic keywords for your jewelry brand? How can you get started with the process? Listen to this episode for insights.

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Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your current customers and involving them in your marketing efforts. To find out how to make your customers a part of your business and marketing strategies, listen to this episode.

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I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at global luxury brands (Tiffany & Co., David Yurman, John Hardy Jewelry).

They combine their unique backgrounds and perspectives in creative and operations to create experiences that are visually compelling, highly functional, and offer a clear delivery of ROI. They've opened over 100 stores in the US, Canada, Europe, and Asia, ranging in size from 400 square feet to 60,000 square feet.

In this episode, we talk all about the brick-and-mortar customer experience, especially as it relates to jewelry brands and more especially how it's changed and evolved in a post-COVID world.

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I share a special episode to mark the unofficial beginning of summer after Memorial Day weekend. For many jewelry brands, summer can be a slow time of year. Major gifting holidays like Valentine's Day and Mother's Day have passed, and some would-be jewelry shoppers are enjoying their summer vacations; maybe they're focused on buying jewelry from the destinations they visit. The next major gifting holidays are in December. What can you do during the summer months if your business slows? In this episode, I'll share some marketing tasks you can work on behind-the-scenes to prepare yourself for holiday and beyond.

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In episode #128, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is "a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures." In this episode, we talk all about how to build relationships with retailers and the roles that both your sales and marketing efforts play in creating and nurturing those relationships.

Watch the video version of this episode here: https://youtu.be/d9ZdytaNf64

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In this episode, I share some of my favorite tips for growing your jewelry brand's email list. If you're struggling to gain new subscribers for your email marketing efforts, then you'll definitely want to listen and watch for tips that you can implement today. 

Get the transcript here: https://joyjoya.com/2021/05/13/grow-email-list-jewelry-business/

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I share my interview with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has worked for Reed for about a decade and has also served as the Director of Events and Education and the event director for Event Director - JCK Tucson.

In this exciting episode, we talk about some behind-the-scenes info about how the JCK Show in Las Vegas will be even more exciting this year. As a content marketing expert, Kate also shares some awesome tips about the content marketing and storytelling for jewelry brands, and she provides advice for jewelry brands that are hoping to break into trade shows in a post-COVID world.

View the transcript here: https://joyjoya.com/2021/05/06/interview-with-kate-youngstrom-jck/

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Do you feel completely overwhelmed by Google Analytics for your jewelry business' website? In this podcast episode, I walk through the basics of Google Analytics; these are metrics I check regularly for my jewelry brand clients. Even if you only know these metrics, you'll have access to some very important data.

View the transcript of the episode here: https://joyjoya.com/2021/04/30/google-analytics-for-jewelry/

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In this episode, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that's right I said "blog", a word that makes people roll their eyes when I say it. But blogging still matters today, especially if you want to reach more of your target customers through Google search results. If you want to rank on the first page of Google for a certain keyword related to your brand, then you'll need to satisfy as many of Google's ranking factors as possible, and a blog can help you do that.

You can find the transcript for this episode here: https://joyjoya.com/2021/04/26/jewelry-blog-content-tips/

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In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marketing including advertising, digital marketing, social media, content creation, public relations, CRM, philanthropic partnerships, and special events. She’s a true marketing generalist, so she has an amazing bird’s eye view of all the moving parts associated with marketing.

Check out the interview transcript here: https://joyjoya.com/2021/04/16/interview-with-luxury-marketing-expert/

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For this episode, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, "The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to find a path that most people can't handle."

What does it mean? How can you apply his wisdom to jewelry marketing? In this episode, I share my interpretation of Seth's quote and provide some impromptu tips for jewelry marketing success. Here's the link to the interview with Seth: https://lifehacker.com/how-to-get-better-at-marketing-with-seth-godin-1846620698

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I share an interview with Ama McKinley, founder of waist bead jewelry brand Ilium Wing. In this episode, I talk to Ama about topics like branding and setting your jewelry brand apart in a crowded marketplace, marketing with a focus on genuine engagement and community building, the power of emerging platforms like Clubhouse, and tips for executing an on-brand lifestyle photoshoot for your jewelry brand. 

Check out the accompanying blog post here: https://joyjoya.com/2021/04/02/interview-with-jewelry-entrepreneur-ama-mckinley-of-ilium-wing/

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All your marketing content should start with a plan and calendar. Do you have a formal planning system in place for your marketing? If not, you're probably scrambling to get your photo/video assets when you need them and possibly missing opportunities to connect with your target customers at optimal times. In this video, I explain why you should start planning your marketing content (social, email, website, and more) in a strategic way, teach you how you can do it in an accessible way (and scale as you grow), and share some of my favorite tools for planning.

Read the transcript of the episode here: https://joyjoya.com/2021/03/27/jewelry-marketing-content-plan/

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In episode #119, I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you'll definitely want to listen to this episode.

You can find the transcript here: https://joyjoya.com/2021/03/18/brand-marketing-vs-product-marketing-for-jewelry-brands/

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In episode #118, I answer a listener-submitted question. The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business and that they’re struggling with the digital transformation. Listen for the answer.

You can find the transcript here: https://joyjoya.com/2021/03/12/transition-to-jewelry-ecommerce/

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I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. Paul is the agency’s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package. 

We focus our discussion on two very nebulous topics that confuse many jewelry entrepreneurs - marketing strategy and branding. What in the world do these two terms mean, and how can you wrap your head around them as a small business owner? We’ll answer all those questions in this episode.

Check out the accompanying blog post here: https://joyjoya.com/2021/03/05/paul-spinak-on-jewelry-branding/

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In episode #116​ of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you're able to master mindset and get out of your own way, then you'll absolutely be able to achieve your dreams.

Check out the accompanying blog post here: https://joyjoya.com/2021/02/26/jewelry-marketing-mindset-mistakes/

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I interview Jason Fleagle, a branding and marketing expert who has supported global brands like Abercrombie and Fitch and has worked with prominent figures like Kevin Harrington. He's currently a consultant and a catalyst success partner for individuals and organizations, coming alongside them, empowering them, and positioning them for growth.

Check out the accompanying blog post here: https://joyjoya.com/2021/02/21/interview-with-jason-fleagle-content-marketing-for-jewelry-brands/

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I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you'll definitely want to listen to this episode.

Check out the accompanying blog post here: https://joyjoya.com/2021/02/14/personalization-jewelry-marketing/

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In this episode, I interview Derek DeMoro and James Wright, the co-founders of Zigy, which is a social selling solution for the direct-to-consumer channel. As Derek described to me in a blurb about the company, "Zigy is LinkedIn, Instagram, Affiliate Networking, Match.com, Shopify, Tik Tok, a global marketplace and ecommerce analytics all mashed up into a single little app." Listen to learn more about this exciting new platform.

Check out the accompanying blog post here: https://joyjoya.com/2021/02/08/interview-with-derek-demoro-and-james-wright-co-founders-of-zigy/

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Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands.

Check out the accompanying blog post here: https://joyjoya.com/2021/01/31/interview-with-jen-cullen-williams-part-two/

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Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands.

Check out the accompanying blog post here: https://joyjoya.com/2021/01/24/interview-with-jen-cullen-williams/

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Are you frustrated by the Instagram algorithm? I know the answer to that question is “yes”. If you’re like most jewelry brands, then you’re probably wondering why your posts are getting seen and liked by so few people. I understand that it's super frustrating to plan and create awesome content that doesn’t get noticed. Listen to this episode for tips that you can start implementing today.

Check out the accompanying blog post here: https://joyjoya.com/2021/01/15/instagram-engagement-jewelry-brand/

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Do you often find yourself deciding on your jewelry brand's social media post content the day that you’re going to post it? If you’re currently following this approach, then you’re likely experiencing one of two common problems: either your feed looks unplanned and lacks visual cohesiveness, or you’re missing out on opportunities to connect your social media strategy back to your overarching business and marketing strategies. To squeeze the best results from your social media marketing efforts, you’ll need to be planning your posts at least two weeks but ideally one month ahead of time. Listen to this episode to discover how to get your planning under control.  Check out the accompanying blog post here: https://joyjoya.com/2021/01/07/jewelry-social-media-management-tools/

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After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They’re starting the new year with bright eyes and a renewed commitment to their digital marketing strategies. What can we expect from the coming year? Where should you be investing your marketing dollars, and how should you be redistributing your budget? Based on industry trends and our own experience, we’ve put together five jewelry marketing predictions for 2021. Listen to this episode for more information.

Check out the accompanying blog post here: https://joyjoya.com/2021/01/03/2021-jewelry-marketing-trends/

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I recently stumbled upon a really interesting quote by Josh Hayes from Liftoff, a company that helps ecommerce brands optimize their mobile apps. In a blog post, Josh says, "Creatives aren’t a beauty contest, so let performance drive your ad appearance decisions. Oftentimes, the best performing creatives run counter intuitive to what we might think because they aren’t necessarily the most aesthetic. We see this time and time again."

I completely agree with Josh's assertion about "creatives", which are the photos and videos that brands use in their Facebook and Instagram ads. When I build an advertising campaign for a client, I'm not necessarily looking for the client's most beautiful photo and video assets. In fact, the beautiful photos are usually the ones that perform the worst in advertisements. They tend to look too polished. Listen to this episode for more information about why jewelry marketing is not a beauty contest.

Check out the accompanying blog post here: https://joyjoya.com/2020/12/10/jewelry-marketing-isnt-a-beauty-contest/

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A hot-of-the-presses report titled "Adobe Analytics Holiday Forecast 2020" predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that "smartphone shopping dollars will grow by 55% YoY this season" and that "$28.1B more will be spent on smartphones this year".

If your jewelry brand's website isn't optimized for an ideal mobile browsing and shopping experience, then you could potentially be missing out on critical sales. If your website is built on Shopify, then you're likely ahead of the game, since many Shopify themes are fully responsive, meaning they adjust for any screen size or resolution. It may be too late in the year to completely overhaul your website, but you can make some small changes that will immediately improve the mobile experience. Listen for tips.

Check out the accompanying blog post here: https://joyjoya.com/2020/12/03/mobile-shopping-matters

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In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them? In this episode, I'll explain where to find touchpoints and why they matter.

Check out the accompanying blog post here: https://joyjoya.com/2020/11/25/customer-touchpoints-in-jewelry-marketing/

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Who doesn't like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we'd like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your appreciation? Hosting a giveaway can be one way to demonstrate your thanks. Listen to this episode to find out how you can do it successfully.   Check out the accompanying blog post here: https://joyjoya.com/2020/11/12/how-to-host-a-giveaway-for-your-jewelry-brand/

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In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone's attention, but it can also incite a negative reaction. In this podcast episode, we'll be discussing how you can use color to your benefit in jewelry marketing.      Check out the accompanying blog post here: https://joyjoya.com/2020/11/04/color-in-jewelry-marketing

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Did you know that nearly 50% of subscribers decide to open a message based on the subject line? The first step to getting a subscriber to read your email is to get that subscriber to open your email. Otherwise, nothing else matters: forget your amazing coupon code and say goodbye to the time you spent crafting clever copywriting and impactful calls to action. Arguably, your subject line matters more than any other aspect of your jewelry brand's email campaign. In this episode, we'll share some email subject line types, so you can diversify your approach to email marketing.

Check out the accompanying blog post here: https://joyjoya.com/2020/10/29/jewelry-email-marketing-subject-lines/

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In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing. These vampires can eventually make you lose faith in marketing, so you think twice before trying new marketing initiatives in the future. Listen to this episode to discover how you can identify and avoid these vampires.

Check out the accompanying blog post here: https://joyjoya.com/2020/10/22/jewelry-marketing-vampires-drain-time-and-money/

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Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. 

Check out the accompanying blog post here: https://joyjoya.com/2020/10/08/jewelry-marketing-joy-is-officially-here/

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We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences.

Check out the accompanying blog post here: https://joyjoya.com/2020/10/01/interview-with-arthur-root-co-founder-and-ceo-of-nostra/

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Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts. Did you know that the Pareto principle has a place in jewelry marketing? When it comes to marketing, a common trend among many jewelry businesses is that 80% of revenue will actually only come from 20% of customers because that minority consists of the best and most loyal customers who buy frequently. Do you find that's true with your business? Listen to this episode to learn more.

Check out the accompanying blog post here: https://joyjoya.com/2020/09/24/whats-the-80-20-rule-in-jewelry-marketing/

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Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may actually be looking forward to the holidays, since you feel confident that you’ll be able to make up for any sales you lost in March and April, when COVID-19 was at its peak in the US.

This podcast episode will be released around the first day of fall, so you might be drinking your pumpkin spice latte or, if you’re like me, buying all the fall-scented candles from Home Goods. You may not be ready for candy canes and Santa Claus, but I hope this episode will encourage you to think about holiday planning and why it matters now. Keep listening to learn more.

Check out the accompanying blog post here: https://joyjoya.com/2020/09/18/planning-jewelry-ecommerce-for-holiday-2020/

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My full-length book JEWELRY MARKETING JOY is now available for pre-order on Amazon. To learn more about the book and to find out how you can get your paperback copy, visit jewelrymarketingjoy.com.

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If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size - even the small ones - should be actively protecting customer data and addressing their customers' privacy concerns. No business is immune to data breaches and cyber attacks. Listen to this episode for more information.

Check out the accompanying blog post here: https://joyjoya.com/2020/09/03/data-protection-and-privacy-in-jewelry-marketing/

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With my background in creative writing, I personally love writing product descriptions. I find them to be extremely challenging in the best way, not only because the short word count is limiting but also because finding new things to say about jewelry can be difficult (“beautiful” gets old quickly). Listen to this episode to find out how to improve your product descriptions, which will enhance the customer experience and help you tell the story of your products.

Check out the accompanying blog post here: https://joyjoya.com/2020/08/27/how-to-improve-your-jewelry-product-descriptions/

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What are the best practices for jewelry ecommerce homepages, and which features and elements should your homepage definitely include? In this episode, we’ll share some best practices and tips. As you think about the following features and elements, remember: the goal is to actually get your customers off your homepage, so they can shop products within your site.

Check out the accompanying blog post here: https://joyjoya.com/2020/08/20/how-to-optimize-your-jewelry-ecommerce-homepage/

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We interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists - especially emerging designers - thrive in the modern marketplace. After graduating college with a degree in marketing and communications and then building her work experience in marketing, Liz took her first jewelry industry job as Digital Marketing Manager for Todd Reed in Boulder Colorado. In 2016, she left Todd Reed to launch Stay Gold, which allows her to accept new jewelry clients and work independently. Throughout her career in the industry, she's curated the New Designer Gallery for JA New York and the Designer Jewelry section of Premiere. In addition, she’s been featured in JCK Magazine, INSTORE Magazine, and National Jeweler. 

Check out the accompanying blog post here: https://joyjoya.com/2020/08/13/interview-with-liz-kantner-jewelry-marketer-and-designer-advocate/

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In last week’s episode, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you’re struggling to imagine how that money will be spent, then you’ll definitely want to listen to this episode, which explains how much you can expect to pay for various types of marketing services when enlisting the assistance of an outside consultant or agency.

Check out the accompanying blog post here: https://joyjoya.com/2020/08/06/what-you-can-expect-to-pay-for-jewelry-marketing/

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You may have heard the phrase “You have to spend money to make money”, and that definitely applies to jewelry brands that want to increase market share and remain competitive in their respective categories. How much should you be spending on marketing your jewelry brand every year, and how should you be distributing that marketing budget across multiple marketing channels? In this episode, we’ll help you plan your marketing spend in a strategic way.

Check out the accompanying blog post here: https://joyjoya.com/2020/07/30/determining-your-jewelry-marketing-budget/

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Jewelry entrepreneurs often use the terms “marketing strategy” and “marketing plan” interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In this podcast episode, we’ll discuss how the two documents differ and how you can start putting both together.

Check out the accompanying blog post here: https://joyjoya.com/2020/07/24/what's-the-difference-between-a-jewelry-marketing-strategy-and-plan?/

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In “Jewelry Marketing in the Time of Coronavirus“ (episode 72), we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sales models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing. We’ll elaborate in this episode.

https://joyjoya.com/2020/07/16/multichannel-vs-omnichannel-marketing-for-jewelry-brands/

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Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a funnel should also play an important role in your jewelry marketing strategy? In marketing, a funnel refers to the steps you'll need to take in order to nurture your prospective customers, so they can eventually become life-long fans of your jewelry brand. To put it simply, the funnel describes the buyer’s journey from awareness to purchase. In this episode, we'll explain how you can use a funnel to your advantage.

https://joyjoya.com/2020/07/09/what-does-a-funnel-have-to-do-with-jewelry-marketing/

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In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business functions often support each other, they’re very different. In this episode, I’m going to clarify what each one means, so you can feel confident utilizing the three functions in your business.

https://joyjoya.com/2020/07/06/how-does-jewelry-marketing-differ-from-jewelry-pr-and-sales

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We interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially help omnichannel jewelry brands, especially if they want to more effectively connect digital and physical shopping experiences for customers.

Check out the accompanying blog post here: https://joyjoya.com/2020/06/26/interview-with-sneh-parmar,-next-gen-ecommerce-innovator/

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If you're not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conversion rate. Yes, product pages are more important than even your homepage! In this episode, we'll explain why jewelry product page optimization matters and how you can start optimizing those pages.

Check out the accompanying blog post here: https://joyjoya.com/2020/06/18/5-ways-to-optimize-ecommerce-jewelry-product-pages/

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After reading a recent article from Business of Fashion titled "Now’s the Time for Brand Founders to Speak Up. Here’s How.", we were inspired to consider how jewelry founders can be the faces of their brands. Especially this year, when consumers are craving personal and meaningful relationships with the businesses they support, a founder can physically embody a brand's values. In this new episode, we'll share five ways you can do that.

Check out the accompanying blog post here: https://joyjoya.com/2020/06/11/5-tips-for-being-the-"founder-voice"-of-your-jewelry-brand/

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In our recent episode "Jewelry Marketing for a Post-COVID-19 Future", we emphasized the fact that customer experience will need to remain at the center of all your jewelry marketing efforts in 2020 and for the foreseeable future. One of the most effective ways to improve customer experience is to be personal with your marketing and outreach. In this new episode, we'll share five ways you can do that.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/29/5-ways-to-get-personal-with-jewelry-marketing/

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We interview Liana Kadisha Cohn, the co-founder of Switch, a jewelry rental service that offers customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry for a monthly subscription fee.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/22/interview-with-liana-kadisha-cohn-co-founder-of-switch/

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Since late March, we’ve been doing a lot of thinking, reading, writing, and speaking about the COVID-19 pandemic and its impact on retail in general and the jewelry industry in particular. We’ve also spoken to many industry experts and have watched many webinars on the subject, in an effort to gain some clarity and better serve our clients.

Now that businesses are slowly starting to reopen, and life is regaining at least some hints of normalcy, we’re trying to imagine the post-COVID-19 future. How will consumers’ shopping habits change, and how will jewelry brands need to position themselves in the marketplace to meet consumers’ needs and expectations? We’re certainly not holding the crystal ball, but we have a few ideas, which we’ll share in this episode.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/15/jewelry-marketing-for-a-post-covid-19-future/

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We interview Deb LaBudde, founder and CEO of Memo, a highly-curated ecommerce fine jewelry retailer that offers customers a very unique and innovative shopping experience – at home.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/08/interview-with-deb-labudde-founder-and-ceo-of-memo/

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Since the implementation of “shelter in place” rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative in-person event marketing strategy with a virtual one, taking advantage of free platforms like Instagram Live. Through these platforms, brands are able to connect with their audiences in real time, engaging and interacting with them in a meaningful way.

Have you been wondering how you can also use Instagram Live creatively and effectively? Continue reading this post, since we’ll be sharing some of the best practices for using the platform and even pass along some tips from jewelry designer Julie Lamb, who’s been hosting many Live broadcasts over the past few weeks.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/01/best-practices-for-jewelry-brands-using-instagram-live/

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We interview Tracy Matthews, successful jewelry business owner and Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profitable businesses.

Check out the accompanying blog post here: https://joyjoya.com/2020/04/24/interview-with-tracy-matthews,-cvo-of-flourish-&-thrive-academy/

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I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part three of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question, you can always email me laryssa@joyjoya.com, and I'll do my best to answer it.

Check out the accompanying blog post here: https://joyjoya.com/2020/04/17/questions-from-jewelry-brands-about-coronavirus-and-the-jewelry-industry-part3/

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I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part two of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question, you can always email me laryssa@joyjoya.com, and I'll do my best to answer it.

Check out the accompanying blog post here: https://joyjoya.com/2020/04/11/questions-from-jewelry-brands-about-coronavirus-and-the-jewelry-industry-part2/

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I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part one of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question, you can always email me laryssa@joyjoya.com, and I'll do my best to answer it.

Check out the accompanying blog post here: https://joyjoya.com/2020/04/03/questions-from-jewelry-brands-about-coronavirus-and-the-jewelry-industry-part1/

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We interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting. He's committed to helping luxury brands improve their value propositions, increase their profits, research new market possibilities, expand their product offerings, and more. In this episode, we focus mostly on the importance of omnichannel sales and marketing in an uncertain economy.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/26/interview-with-marco-giovanelli,-luxury-business-consultant/

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Here's the thing: if you want to be a successful jewelry brand, then you can never press "pause" on your marketing strategy, not even when a pandemic creates economic uncertainty and forces people to stay at home. However, you will definitely need to adjust your marketing campaigns and reconsider the role of marketing in your overall business strategy. We explain how to do that.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/21/jewelry-marketing-in-the-time-of-coronavirus/

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We interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was launched in 2008, the proven technology has been patented in five countries: the US, UK, France, Italy and Japan, where the brand has dominated the entire jewelry category for a few years. In this episode, we talk about what it’s like to introduce a disruptive new jewelry product into an industry that’s based on long-standing tradition. 

Check out the accompanying blog post here: https://joyjoya.com/2020/03/16/interview-with-mayumi-ishii-of-chrysmela:-disrupting-the-jewelry-marketplace/

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Like it or not, we live in a data-driven world. With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social media presence to your email marketing, digital advertising campaigns, and beyond. You probably have more data associated with your jewelry brand than you realize, and you’re likely not fully capitalizing on it.

The truth is that data can feel overwhelming, especially if you don’t know what you want your data to reveal. However, it can be invaluable when you set clear goals, and you understand how to interpret the data available to you. Ultimately, data is power in the hands of brands that know how to use it.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/05/5-sources-of-data-to-guide-your-jewelry-marketing-strategy/

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Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to solve long-standing problems by doing things like erasing years of poor customer service, adding sparkle to a lackluster product assortment, putting a bandaid on a flawed business model, and more.

However, marketing does have its limitations, and in order to demonstrate favorable results, it needs to harmoniously work hand-in-hand with all other business processes. In this episode, we’d like to share some things that marketing can and can’t do for jewelry brands.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/29/10-things-marketing-can-and-cant-do-for-your-jewelry-brand/

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In this episode, we interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started working with YouTube watch vlogger Teddy Baldassarre to help him grow his channel from 13,000 subscribers to 178,000 subscribers. Teddy's videos have amassed 26.6 million views and have been watched for more than 2 million hours. We focus mostly on Owen's experience with growing Teddy's watch-focused YouTube channel and how jewelry brands can use video marketing in a strategic way.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/21/interview-with-owen-cappellini-about-video-marketing-for-jewelry-brands/

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Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may be wondering how to create content that’s in line with current YouTube and other video trends. In this episode, we’ll explain how your target customers are using video to discover new brands and shop, so you can reach them effectively.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/17/how-youtube-trends-affect-video-marketing-for-jewelry-brands/

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Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive way. However, most don't invest nearly as much effort into video, which can potentially communicate a brand story even more effectively than photos. In this podcast episode, we discuss the benefits of video for your jewelry brand.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/07/benefits-of-video-marketing-for-your-jewelry-brand/

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Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to “do” more marketing, just to keep up with your competitors and your head above water? If you answered “yes” to one or both of these questions, then you may be guilty of participating in “Checklist Marketing” for your jewelry brand.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/03/beware-checklist-marketing-for-your-jewelry-brand/

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Do you sell your jewelry direct-to-consumer from your own ecommerce store? If so, you’ll want to do everything you can to earn your customers’ trust and demonstrate that they can feel safe purchasing jewelry from your site. One of the easiest ways to do that is to get an SSL certificate. In this episode, we provide a crash course in SSL certificates and explain how one can boost your jewelry marketing efforts.

Check out the accompanying blog post here: https://joyjoya.com/2020/01/27/importance-of-an-ssl-certificate-for-jewelry-marketing/

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When you graduated from school, you probably thought you were finally done with tests. We hate to break it to you, but if you’d like to develop a successful marketing strategy for your jewelry brand, then you’ll still need to do a few more tests. In this episode, we’re going to introduce you to A/B testing and explain how you can use it in jewelry marketing.

Check out the accompanying blog post here: https://joyjoya.com/2020/01/20/what-is-a-b-testing-and-how-can-you-use-it-in-jewelry-marketing/

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I interview Cheryl Freund, a Los Angeles-based jewelry designer and the founder of ceejayeff. In this episode, we chat mostly about experiential or event marketing, since she planned her own jewelry brand launch party and then hosted it in November 2019.

Check out the accompanying blog post here: https://joyjoya.com/2020/01/13/interview-with-cheryl-freund,-founder-and-designer-of-ceejayeff/

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If you run an ecommerce jewelry store, and you’re already taking advantage of social media marketing, then you’re familiar with how social media can help direct new customers to your ecommerce store. But have you ever heard the term “social ecommerce”? In this episode, we’ll explain what it means and how your jewelry brand can start taking advantage of it.

Check out the accompanying blog post here: https://joyjoya.com/2020/01/05/whats-social-ecommerce-and-how-can-your-jewelry-brand-leverage-it/