The Inevitable Success Podcast: Recent Episodes

The Inevitable Success Podcast

Customer Database Marketing Software

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Build Trust with Targeting & Relevancy Damian Berg [...]

The post How to Build Trust with Customers and Increase Purchase Rate appeared first on BuyerGenomics.

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Who Are Good Customers vs Who Are Bad Customers Your h [...]

The post Find More Good Customers (While Avoiding the Bad) appeared first on BuyerGenomics.

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A Marketer's Dilemma: Choosing What to Automate This i [...]

The post How Do You Choose What to Automate? appeared first on BuyerGenomics.

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How To Increase Lifetime Value: Earn The Second Purcha [...]

The post Earning The Second Purchase appeared first on BuyerGenomics.

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Causation vs Correlation Correlation can be an amazing [...]

The post Trusting Your Marketing Results: Causation & Correlation appeared first on BuyerGenomics.

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How Do You Declare the Winner of Your A/B Test? When d [...]

The post A/B Testing – How Do You Declare a Winner? appeared first on BuyerGenomics.

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THE TOP 3 PROBLEMS RETAILERS FACE 2022 Edition The fir [...]

The post Solving The Top 3 Problems Retailers Face appeared first on BuyerGenomics.

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Creating The Perfect Customer Profile Just because you [...]

The post How to: Create The (Right) Customer Profile appeared first on BuyerGenomics.

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Will AI Replace Marketer's? With rapid advances in AI [...]

The post 2019 Marketing Trends: Will AI Replace Marketers? appeared first on BuyerGenomics.

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The Guide to Managing SKUs Do NOT delete your historic [...]

The post A Database Marketing Veteran’s Guide to Managing SKUs appeared first on BuyerGenomics.

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Obtaining a True 360° Customer View A true 360° view o [...]

The post Customer-Centric Marketing: a 360 Degree View of Your Customer appeared first on BuyerGenomics.

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Defining Attrition and Retention When we ask Retailers [...]

The post Attrition vs. Retention: What’s The Difference? appeared first on BuyerGenomics.

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Building a Profitable Target  There is no average cust [...]

The post Building a (Profitable) Target Through Modeling appeared first on BuyerGenomics.

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Does Your Purchase History Tell Companies All They Nee [...]

The post How Marketers Use Purchase History to Their Advantage appeared first on BuyerGenomics.

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The Best Type of Customer Data Purchase behavior is ki [...]

The post What Customer Data Type Should You Use? appeared first on BuyerGenomics.

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Implementing Personalization  Everybody likes to feel [...]

The post How to Implement Personalization and What The Limits Are appeared first on BuyerGenomics.

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How to Identify a Data Poser Be on the look out for p [...]

The post The Difference Between Data Posers and (Real) Data Players appeared first on BuyerGenomics.

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The 4 Types of Data Analytics: Business Intelligence [...]

The post 4 Types of Data Analytics to Improve Your Business appeared first on BuyerGenomics.

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Marketing Analytics Problems (Solved) The main reason [...]

The post Why Do Businesses Struggle to Commit to Analytics? appeared first on BuyerGenomics.

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The One Time Buyer Problem The first step in new cust [...]

The post Solving Your One Time Buyer Problem appeared first on BuyerGenomics.

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THE ROLE OF DIRECT MAIL IN 2019: USING THE BUYER LIFEC [...]

The post Direct Mail and Marketing Automation appeared first on BuyerGenomics.

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DIRECT MAIL'S MARKETING ROLE TODAY: PART 1 Household r [...]

The post Direct Mail’s Marketing Role Has Evolved appeared first on BuyerGenomics.

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Including Paid Search in an Omni Channel Marketing Str [...]

The post Using Paid Search in an Omni Channel Marketing Strategy appeared first on BuyerGenomics.

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Is New Customer Acquisition Considered a Marketing Cos [...]

The post New Customer Acquisition: Marketing Cost vs. Business Investment [Part 5] appeared first on BuyerGenomics.

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Acquire More Most Valuable Buyers (MVBs)  On today's e [...]

The post New Customer Acquisition: Acquiring your Most Valuable Buyers (MVBs) [Part 4] appeared first on BuyerGenomics.

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Capture 100% of a Buyer's Potential Value On today's e [...]

The post Grow Share of Wallet: Capture 100% of a Buyer’s Potential Value (New Ideas) appeared first on BuyerGenomics.

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Marketing Strategies to Scale Up Your Acquistion On to [...]

The post New Customer Acquisition: Marketing Strategies to Scale up your Acquisition [Part 3] appeared first on BuyerGenomics.

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THE (REAL) COST OF NEW CUSTOMER ACQUISTION On today's [...]

The post New Customer Acquisition: the (Real) Cost of Customer Acquisition [Part 2] appeared first on BuyerGenomics.

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NAILING THE RIGHT MARKETING MIX IN 2019 On today's epi [...]

The post The 4 P’s of Marketing and Nailing the Right Marketing Mix in 2019 appeared first on BuyerGenomics.

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PRIME YOUR BUSINESS FOR NEW CUSTOMER GROWTH On today’s [...]

The post New Customer Acquisition: Prime your Business for New Customer Growth [Part 1] appeared first on BuyerGenomics.

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The 6 Most Common Myths (2019) On today’s episode, we [...]

The post Marketing Automation: Debunking the 6 Most Common Myths (2019) appeared first on BuyerGenomics.

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BROADCASTING VS NARROWCASTING Customer acquisition cos [...]

The post Strategic Approaches to New Customer Acquisition appeared first on BuyerGenomics.

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FULL PRICE VS DISCOUNT BUYERSWhat follows is a lightly [...]

The post Understanding Your Customer Base: Full Price vs Discount Buyers appeared first on BuyerGenomics.

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What is Data Governance? Data Governance may be define [...]

The post Data Governance appeared first on BuyerGenomics.

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Maximizing Customer Value Through Segmentation Custome [...]

The post How Do You Maximize Customer Value through Segmentation? appeared first on BuyerGenomics.

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Defining a CRM Strategy Customer Relationship Manageme [...]

The post What is CRM (Customer Relationship Management)? appeared first on BuyerGenomics.