The Level 10 Contractor Daily Podcast: Recent Episodes
Rich Harshaw
Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
Personality! It's important to make sure that your personality SHINES through when creating advertising, especially for radio and TV. Today's podcast is proof that you can have any personality you want that fits your company… AND still communicate your identity, loud and clear. This one is going to blow you away.
Everybody wants more repeat business, right? I mean, if somebody comes back for round 2, that means that a) they must have liked you pretty good the first time, and b) that's gonna be a really low lead cost! Bonus! But the truth is… even though contractors want and love repeat business, the overwhelming majority of them…. (yes… you….) to next to nothing to proactively cultivate it. So instead of just waiting for old customers to indiscriminately wander into your showroom--or call you, or whatever--let's make an effort to get them back. Like on purpose. And that's what RIch is here for today… to inspire you and show you how to do it. Giddyup!
It's Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… Imagine this: You're on a mountain with 8 teenage boys; you're their adult leader for a backpacking trip. The sun is hot, the mountain is steep, and the packs are heavy. Some of the boys start to dehydrate, and ultimately falter. They can't go on. What do you do? Well, as you're about to hear, finding your superhuman strength and pushing forward despite the challenges not only gets you to the top of the mountain, it gives you a kind of respect in the eyes of those boys that can't be earned in ordinary situations. Leadership is about being the bigger and better man--or woman, as the case may be--and Rich is going to demonstrate that on today's podcast.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we head out on the plains like our ancestors before us to go hunting… hunting for leads that is. Lead generation is crucial, especially to a growing company. If you aren't sharpening your arrowheads and practicing your aim, you're likely to go hungry. Today, we get you fed.
It's Random Friday–that's where RIch gives you a bunch of little bite-sized marketing nuggets that weren't BIG enough to warrant their own podcast, but that were important enough to mention somewhere–and that somewhere is right here on today's podcast! Topics covered today include "a million billboards," TV ads with lots of writing on them, negative advertising, SEO that works, and a story about the prodigal (marketing) son–a company that left, and is now coming back.
Welcome to our Throwback Thursday podcast, and today we are truly going to throw it WAY back, all the way to 2003. A little context will be needed here… in the mid to late 1990's, Rich and his partner (at the time) started their marketing consulting business and became very successful in just a few short years. Then, in 2000, they started a new company called Y2Marketing that recruited, trained, and supported marketing consultants all over the country. It was a way to expand their reach, and help more clients… while also helping what turned out to be over 1,000 consultants become successful in their own marketing consulting businesses. This recording is a training that Rich did for a group of about 25 or 30 of those consultants in Seattle in 2003. The training mostly isn't about marketing, it's about having the right mindset to be successful in business. He tells an epic story here about a woman who was literally handed, on a silver platter, everything she needed to be successful in the business, and yet somehow still managed to fail. Wait until you hear what she did AFTER she failed… it will blow you away. So many great nuggets in here--you're going to love this.
Today we're going to go off the beaten path for a minute and Rich is going to tell a fun little story about the origins of his company, and how he got his first Roofing client–a $50 million company in Fort Worth. That sounds pretty impressive, especially considering he was only 27 years old at the time. Actually, not very impressive at all… just wait until you hear what a complete disaster led up to getting this client.
Today's podcast is a review of a direct mail letter that was written by the owner of an electric company that was being sent out to people who had recently moved into a new home. Smart idea, right? Well, yes… except the letter wasn't executed very well. The letter suffers from "the curse of knowledge," where the person reading the letter knows FAR less about electrical stuff than the guy who wrote the letter… and so they pretty much have no idea what he's talking about--it goes right over their heads.
Everybody loves a good surprise, right? Not the kind where a person jumps out from behind a corner and causes you to pee your pants… I'm talking about the kind where you find a $20 bill in your coat pocket that you forgot about… or when somebody does something nice and unexpected for you. THAT kind. On today's podcast, Rich is going to build a case for creating a "surprise" budget in your business and consistently giving gifts to your customers. What!?! That sounds expensive you might be saying! And you might be right. But you might be wrong.
It's Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… and today… It's personal development. The episode is called "the long hard road," and comes from a webinar that Rich did many years ago that… more or less… tells his own story. And the story he's trying to tell is that success is NOT an overnight endeavor. It takes long, hard patience.
Today we steer away from content creation and strategy to focus on the fundamental knowledge for successful marketing, namely: knowing your numbers. Unless you know the numbers behind your business, you're likely to fail at your marketing endeavors, either spending too much money or not spending enough to grow your business into the Level 10 giant you desire.
On today's podcast, Rich shares one of his classic stories that everyone--and I mean everyone--always remembers. WALL DRUG. It's a story about consistency, frequency, and repetition of an advertising message. Even though the story itself is about billboards, the principle applies to all forms of marketing and advertising.
In this Throwback Thursday episode, Rich revisits a webinar exploring how small "Davids" can outmaneuver big "Goliaths" in business. Through a real client story involving wasted media spend and a failing website, Rich unpacks the Level 10 Mindset: radical self-awareness. Know your strengths, surround yourself with experts for your weaknesses, and don't let small distractions cost you major opportunities.
Contractors, why is a $20M business still broke? Gary Cohen, EVP of CCN, breaks down why net profit — not revenue — is the only number that matters. We cover the 3 levers CCN pulls first with struggling contractors, the "Primal Selling System," and why discipline separates profitable owners from the rest. Plus: details on CCN's Elevate 2026 conference.
It's the age-old debate on today's podcast--does size matter? Is bigger better? In advertising, as you're about to hear Rich explain, the answer is almost always YES. He'll cover the benefits of size and give you some tips for going large for print ads, mailings, tv & radio, billboards, and even home shows.
Today's podcast is based on a very simple premise: If you can SHOW your prospects what you're all about… so that it's super easy to understand, then they're going to be more likely to believe whatever it is you're TELLING them about your products and your company. Yep, we're talking about the power of a demonstration. But what should you demonstrate… and how and where? That's what Rich is here to cover.
It's the Sunday Podcast, and that means that Rich delves into areas that have to do with Personal Development and Spirituality… and this month, we're pretty firmly in the personal development territory. This is the second of several "throwback" episodes from webinars that Rich did over 10 years ago on some personal development topics… today's is really all about Entrepreneurism, answering the question, what does it take to be able to run the show. The answer is something you may not have ever heard before… something Rich calls "Independent Personal Value," or in other words, the ability to bring value to a company or organization without relying on its existing systems or processes. It's the realm of the innovator; the maverick; the people who can make something out of nothing.
Today we drill down into Level 10's approach to Identity in marketing, specifically how to build it. Remember, your Identity is what sets you apart from the competition and it should be part of your marketing message in every single ad and on every webpage. How do you define your identity? Well, Rich has you covered here. No guesswork needed. To construct your company's identity you needn't look any further than the 5 Pillars of Identity. These include: Your products, your workmanship, your bedside manner, core values, and one pillar that covers anything else.
You're in for a treat today–Rich sits down for a conversation with industry legend, Brian Elias. That's the same Brian Elias who grew 1-800-HANSENS to an $80 million company, then sold it in 2017… then in 2020, he started a new company with his son called REFLOOR… and they are on pace to hit $70 million this year. In other words, this dude doesn't just talk the talk, he walks the walk. On today's episode, they will be talking about hiring, firing, and building company culture. You're going to want to listen carefully–this is great stuff.
It's Thursday and that means ThrowBack Thursday, where we crack the vault and pull out some gems from days gone by. Today we're going clear back to 2012 for a webinar Rich did about creating publicity stunts. Which by the way, makes it official--Rich has now covered every imaginable marketing topic on this podcast… you're welcome! This podcast is both fun and thought provoking… there is definitely something in here that you can use in your business… whether it's a challenge, a giveaway, or a raw spectacle… you're going to like this.
Everyone seems to hate SEO–so many companies make huge promises, and fail to deliver. But what if a company WAS able to do SEO right… by creating pages that Google actually likes, and that actually deliver real traffic and leads to your website. What would that look like from an ROI perspective? Answer: Way better than you could ever imagine… and definitely way better than anything else in your marketing toolkit. Rich has a dandy for you today–take a listen to this, and prepare to change the way you think about SEO.
Today's episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure… RIch will have you convinced that this is a good way for you to market in just 15 short minutes.
Today we continue our 5 Ways to Monday series with a topic that should get your attention… closing prospects who said no the first time. Rich has ideas for recovering deals while you're still in the home… during the 1 or 2 days after the appointment… and for up to two YEARS after the appointment. This is important stuff, so get ready to take some notes.
Hello and welcome to the Sunday Podcast, where, if you're not aware, Rich dives into topics associated with personal development and spirituality. Today's episode is an excerpt from Rich's forthcoming book that he is writing on the topic of Agape Love… which, fingers crossed, will be out early next year. The section you'll hear today talks about the purpose of life, and illustrates the concept with a parable that Rich calls "The Wealthy Father." As usual with Rich–it's clear, it's concise, it's easy to understand–and it's impactful.
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. On today's showcase, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich will discuss each and why they are crucial to your marketing success.
I think the title of this podcast is pretty straightforward… from radio and tv… to canvassing… to websites and SEO… Rich has heard a lot of dumb things come out of contractors' mouths over the years, and he's here to expose them all to you today.
Thanks for joining us for our Throwback Thursday episode of the podcast; today is Part TWO of a 2014 webinar Rich did called "Marketing Quick Picks." If you missed that, Rich covered hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Today's topics include design tips, creative videos, jingle logos, and vanity phone numbers.
What do you think is going to happen with the economy over the next 2 to 12 months? Are we headed for a recession? Are things going to stay about the same? Get busier? Everyone has an opinion… but the truth is, nobody knows for sure. So how do you make decisions about advertising and marketing when it's hard to predict the future? Rich's answer on this topic will always include on piece of advice: Lean into your identity. And on today's podcast, he's going to tell you why it's even MORE important when the economy is uncertain, like it is now.
Everybody's going "cuckoo for Cocoa Puffs" for AI these days… as I am sure you're aware… and everyone's trying to see if large language models like Chat GPT can be used to replace humans for copywriting. We do a TON of copywriting over here at Level 10 Contractor… hundreds and hundreds of pages a month on behalf of our clients… so naturally, we're interested in this topic, too. So we put Chat GPT to the test… mono yi mono versus one of our Expert Copywriters… to see what would happen. To find out, you're gonna have to listen. Note: This intro was NOT written by Chat GPT.
How would you like to get more money for every sale your company makes? I mean, instead of $10,000, for example, you can get $10,500. THAT'S what today's podcast is all about… getting more money from your customers. Rich will give you 5 ways, to be precise… including focusing on branding, raising your prices, using value-added incentives, leaning heavier on financing, and generating non-competitive leads. This is a quick, easy listen, but it's packed with GREAT ideas.
Today's Sunday Podcast is actually a "throwback" episode… going back to a series of personal development webinars that Rich did clear back around 2009 and 2010… that we will feature here, on our Sunday podcasts, for the rest of the month of August. This episode today is called "The Mastermind," which is a concept that was originally taught by Napoleon Hill… about tapping into the power of thought and "the infinite mind of the universe." Sound a little weird? Maybe it is.
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. On today's showcase, we highlight financing and how to use it. Rich has talked about financing before, and he calls it a contractor's "secret weapon" for getting higher closing ratios and higher average sale amounts. If you're not already on the finance train before listening to this episode, you will be afterward. And by on the train, I mean offering financing every single time you set foot in a prospect;s house, up front, talking in terms of monthly payments from the first second you open your mouth.
Imagine a fruit tree for a minute–you plant it, and it takes a year or two before it becomes mature enough to bear edible fruit. But once it does, guess what–it will continue to feed you and your family FOREVER. That's kind of what Rich is going to talk about today on the podcast… a marketing tactic that you plant now, give it a minute to mature, then it keeps on delivering leads and sales to you and your company FOREVER.
Today's podcast is another ThrowBack Thursday, and for this one, we're getting in the way-back machine and landing in 2014 and will be listening to a webinar Rich did called Quick Picks. What's quick picks? It's a potpourri of marketing topics--sorta like a throwback version of Random Saturday… and the webinar covers 10 topics, including choosing ad sizes, looking official, contest dos and don'ts, design tips, how to make people like you, using toll free numbers, profiting from your competitors, using iPads, and negotiation tactics. Today's podcast will cover the first half… then we'll come back again next Thursday and go through the second half. Fair enough?
Brace yourself–this is "one of those" episodes… RIch is in rare form as he explains why Website and SEO companies are not good at creating Websites and SEO that actually work. Can you handle the truth?
Does your company knock doors looking for new prospects? If you do, you're gonna like today's podcast. But even if you don't, you're still gonna wanna listen… because Rich just might convince you to give it a try. Canvassing kind of has a bad rap because it's so difficult to manage… and since more and more neighborhoods are banning it. But it can be effective… IF you use a few of the tips and tricks Rich is going to share with you here today. How to find the right guy, what to do before you ring the doorbell, what to do when they open the door, how to break their pattern… it's all included in this episode.
Your lead conversion engine is broken, and you're bleeding money because of it. Rich breaks down five ways to fix it now: deploy the Identity Bomb, build out hopper systems, audit your sales process, use financing aggressively, and lean into social proof. Stop leaving money on the table — start rolling these out today.
Welcome to the Sunday podcast, and Happy Independence Day weekend! There has been a lot of uproar in the country lately about the racist and sexist past of our country… and today, on the 4th of July weekend, Rich has a message for you called "Let's Give History a Break."
Happy 4th of July--it's Independence Day, and Rich has a special message for you today called "This Is What Liberty Looks Like." It's his unique twist on freedom--and the privileges & responsibilities that come with it. He's going to tell the follow-up story to last year's Thanksgiving message... where he told you about Kariuki, the Kenyan Uber driver, who excitedly exclaimed, "Every American has already won the lottery, and they don't even know it!" But when Kariuki started sending money back to his parents in Kenya, he quickly discovered what happens when things are simply handed to you… and the responsibility of leaders.
If you listen to Rich's Sunday podcasts, then you might have heard him talk about Jim Rohn--the late, great motivational speaker. Jim came up with a formula for great communication… have something good to say, say it well, and say it often. The first time Rich heard that he about fell out of his chair because he realized it was also the perfect formula for marketing. So… he hijacked the formula! ….with credit to Mr. Rohn, of course. On today's podcast, Rich is going to walk you through this formula, and you'll see how well it follows what Level 10 is all about.
Today's podcast is all about CREDIBILITY… it's a TBT, so I've dipped into the extensive archives and found a webinar on this topic that Rich did in 2015… and it's extremely good. Topics covered include "the ignition code," drawing a line in the sand, using powerful language, social proof, and evidence. I mean it all comes down to being the best… believing you're the best… and communicating that you're the best in a powerful, believable way. As for killing credibility… it has to do with the way you treat people. As usual, Rich is going to share about 1,000 examples to make everything super clear.
Today's podcast is all about developing the Level 10 Mindset… that way of thinking that refuses to accept second best… that won't settle for okay… that demands excellence in every aspect of your business. Rich is going to tell you about a Level 10 client that used to be… well, let's say Level ZERO. The business was so bad that the owner developed stress-induced shingles… and had to check into a hospital for 2 weeks to calm his nerves and heal his wounds. He got so sick, literally, of sucking, that he vowed to turn things around… and did he!
Last Friday Rich Interviewed Steven Rennenkamp from Energy Swing Windows, who talked about creating outstanding customer experiences. A big part of his "secret sauce" is making sure you have the right people on the bus to make sure they are handling your customers the way you want. Today's podcast is an interview with Grant Mazmanian from The Pinnacle Group–that's the company that handles hiring for Energy Swing Windows… which Steve talked about quite a bit. So let me say this: I know hiring might sound like kind of a boring topic–but TRUST ME… this is a really important episode for you to listen to. This guy Grant has got hiring for remodeling companies down to an absolute SCIENCE, and you are going to believe me after hearing this. I've put Grant's contact information in the show notes… if you'd like to reach out to him after listening to this–and you probably will–you can easily do so.
It's Monday, which means it's time for the next installment of Level 10's "5 Ways to Monday" Series… and today, for the first time on this Series, Rich has invited a guest–the venerable Tim Musch. Long time listeners know that Rich was introduced into this industry by Tim way back in 2005… so Tim is definitely an old friend of the company, and Rich personally. Tim recently did a podcast called "The Price Is Right" that features–wait for it–5 Ways to position your price with power… and when Rich saw that, he called Tim up and said "hey why don't you come share that information on the podcast." That's what he did, and that's what you're about to hear.
It's our Sunday podcast and Rich has something for you called "Higher Love, Agape"... he's going to open your eyes to a new definition of love… a higher love… and how it can affect your life for the positive. He tells a personal story about a time when he had to deploy this "higher love," and ends by challenging you to examine your relationship with God himself. This is some pretty deep and heady stuff… I think you're going to like it.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors. We're talking proximity marketing strategies to incept your brand and brand promise---your identity as we call it--into the mind of every curious or jealous neighbor learning about the Smith's new steel roof or the Jones's updated kitchen from the jobsite sign in their yard to identity-driven take-one flyer, from the bright van wraps to the postcards with compelling education and offers that begin to show up in their mailboxes like clockwork.
You've heard Rich talking about FARMING on this podcast for a long long time… and how it takes time and patience for the advertising "crops" to grow as you nurture them over time. So you might be wondering–to what extent DOES the advertising you do add to your results beyond just the leads you can count coming in? Great question, and today, Rich has a great answer. He calls it "Hidden Branding Juice," and you're going to like this episode!
If you want to see the world through John Smith's eyes, you have to see the world through John Smith's eyes… and on today's throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect's--head… and then write headlines that capture what he's thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your marketing… and what he calls "John Smith Headlines" are one of the most effective ways to write headlines. If you're a marketing student, this is a great podcast for you! Tons of examples, tons of hands-on application…. Get ready to LEARN!
Have you ever heard Rich speak live? I don't mean a recording of his live presentation… I mean the real mccoy, while you were sitting there in the room watching it live? By all accounts, it is an amazing experience–the guy just gets better and better… and he was already exceptionally good! Today's podcast is a recording of his keynote speech last week in Fort Worth at the Pella Window conference… they had a little extra time, which gave Rich a chance to settle in, tell a few extra stories, and really make an impact.
You are about to get the most amazing discussion of website and SEO ever recorded… and i'm not kidding. This is the culmination of years of Rich's best thinking on the subject, and you absolutely MUST listen and absorb all of this.
Today, we're going to talk about rehash… following up with the people who DIDN'T buy… and giving them another chance. But first, Rich wants to review with you why people don't buy in the first place, and then show you how to craft marketing to lure them back in later, over the long haul. There is money out there waiting to be made–you just have to put the systems in place to go do it.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we turn our focus away from how to market to highlight what NOT to do. That's right. We're covering a few common marketing mistakes and blunders. We've made them, others have made them, let's learn from them so you don't have to.
You probably think today's podcast--based on the title--is about pay per click advertising. And you're kind of right. I mean, Rich is going to tell you about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it DID NOT work. But as you'll hear… the real moral of this story isn't about Pay per click at all--it's about BRANDING. And how branding affects everything you do, sales and marketing-wise. This client had done SUCH a great job of branding that they weren't quite sure how to handle PPC leads that had not been exposed to it.
How much money should I spend on marketing!?!? It's one of the most common questions that comes up ALL THE TIME… and today you are going to get the definitive answer to that question. On today's episode he will go into detail about how to determine YOUR allowable marketing cost per sale… and what's really cool… is he gives FOUR detailed examples of how this process works.
On today's podcast, Rich is going to explore the importance of your phone number in advertising. That's right--your phone number. Does it really matter what your phone number is? Is it even a relevant factor in the year 2020? And if so, how much should I pay for one… and how would i go about finding a good one? Great questions--all of them… and Rich has answers.
This is a "don't miss" episode of the podcast today… Rich talks with Level 10 client Chase Shugarman from Shugarman's bath about REHASH… specifically, how to use Hatch to send out text, email, and ringless voicemail follow ups to people who don't buy during your sales appointment. Rich goes into A LOT of detail on this… what kinds of messages to send, when to send them, and how to make sure that what you're saying is resonating with the recipients. It's called "High Resolution" because there is a lot of really good, useful details in here.
Today Rich continues talking about managing your company–a topic he readily admits is not really his favorite part of business… but a necessary one, and one that he's got 30 years of experience with. In part 2 of Rich's "5 Ways To Improve The Way You Manage Your Business" Series… he's going to talk about "Rot Off" management, listening to your inner voice, figuring out when YOU are the problem, and more.
As you know, our Sunday podcasts delve into topics more along the lines of personal development and spirituality. And we totally get it that those topics are not for everyone--if that's the case, feel free to skip over this one and join me tomorrow for an interesting marketing message about figuratively cleaning out your dirty bathrooms. But for today, Rich puts on his preacher hat and delivers a nice little sermon on prayer… and challenges our conventional thinking about what prayer is and how it works… and asks us to put a little more thought into what God needs US to do instead of always focusing only on what we need God to do for us.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we highlight writing headlines for ads. Headlines have to get attention and the best way to stand out is to stand apart from the pack. Writing with power, precision and passion about how your company is different will give your advertising the edge.
Today's podcast is an interview with Grant Mazmanian from The Pinnacle Group–that's the company that handles hiring for Energy Swing Windows. So let me say this: I know hiring might sound like kind of a boring topic–but TRUST ME… this is a really important episode for you to listen to. This guy Grant has got hiring for remodeling companies down to an absolute SCIENCE, and you are going to believe me after hearing this.
In this episode, you'll hear Rich talk about what platitudes are… why they're so pervasive… when they're appropriate to use--yes, they are appropriate to use sometimes!... and then Rich is going to walk you through a methodology that he and his consultants use to write marketing with power, precision, and passion.
Today's podcast is an epic "Rich Rant" where he absolutely goes off on SEO companies who charge their clients money month after month after month… but don't even have a coherent plan of what they are actually doing to show their clients. I mean, it makes sense, right–how can you achieve a result if you don't even have a plan to get there? And Rich gives you an assignment–go to your SEO company after listening to this episode and demand that they Show You The Plan!
What do Shaquille O'Neal, Dell Computers, and a fancy pants private equity firm full of Harvard MBAs have to do with each other? Find out today, as Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going. If you want to keep your marketing from crashing and burning and turning into a pile of platitudinal garbage, pay close attention today!
It's Monday, and that means it's time for another installment in our "5 Ways to Monday" series. And as you can see in the title of this podcast, this is the first of a two part series–Part 2 will come out NEXT Monday. Today Rich is talking about managing your company–a topic he readily admits is not really his favorite part of business… but a necessary one, and one that he's got 30 years of experience with. So let's dive into today's 5, which includes something called "Cleaning up the brains" and so much more.
Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast… and as you know, Sunday is the day we stop down to talk about personal development and spiritual topics… and In today's episode Rich challenges you to extend grace, patience, and compassion to the most difficult people in your life.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we highlight pay-per-click advertising, including the dos and don'ts as well as why you should overcome your objection to it. If you're hunting for leads, you can't forego this opportunity.
Most contractors are rushing to grab AI tools without a plan — and they're about to automate mediocrity at scale. In this episode, Rich breaks down the three biggest AI mistakes contractors make and introduces a first-principles approach that starts with identity, not technology. Learn why who you are matters more than which tools you use — and how to build an AI foundation that actually works.
Rich cuts through the noise to deliver real-world sales strategies that actually work. No fluff, no theory — just battle-tested tactics to generate leads, close more deals, and grow your business to the next level.
Today's podcast is all about trash talking your competitors… but doing it without looking like a jerk. I mean, you can't just call out your competitors by name, and tell the world how much they suck…. can you? Rich has a solution for this… he's going to give you two different ways to accomplish this… It's not really about trash talking, it's about making sure your prospects and customers understand the difference between what they'll get from YOU vs. what they'll get if they choose to call somebody else.
Today's podcast is a recording of a call that Rich had with a company in the midwest who RIch had already spent two solid hours on the phone with, auditing their website and explaining in detail why their current website and SEO was terrible, and how Level 10 could help them do it much, much better. But even after two hours, they were… understandably… still skeptical. Their trust with web companies was non-existent, and they needed a real boost to get over the finish line.
If you have a brand ambassador, today's episode is for you! And if you don't–why the heck not? Today, Rich is going to talk about 5 ways to make your Brand Ambassador even MORE effective… get even MORE results… and therefore, be even MORE profitable.
Rich is going to open up about some experiences he had when he first started his company back in 1994 and 95· and essentially, he·s going to throw himself under the bus.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. If you're a small business starting out or just want a marketing approach that doesn't break the bank, today's showcase is the episode for you. Today, we showcase guerrilla marketing tactics. These include non-traditional methods to get your name out on the streets and to creatively capture leads by putting in the hours instead of the capital.
Rich recently got a text message from one of Level 10's clients first thing in the morning, asking some questions about their Facebook Advertising campaign. After 5 minutes and a half a dozen texts back and forth, Rich asked if it would be okay to just have a quick phone call on the subject that could be recorded for the podcast; the client consented, and here we are! What Rich thought would be a 10 minute quick chat turned into something closer to 30 minutes–but the information is great and definitely worth your while. And there's a little bonus segment near the end about Rich's all-time favorite marketing tactic–the Big Bill!
On todays episode, Rich Talks identity and what it looks like when it·s actually fleshed out and put into a website in real life. It·s a webinar from 2014 that shows 25 different websites with their attendant identities!
Ah… creativity! Everyone wants to be creative, everyone values creativity…. But how exactly do you become, well, creative? That's the topic that Rich tackles on today's podcast. Rich is going to talk about three sources for ideas: Inspiration--getting ideas from nowhere. Induction: Getting ideas that are borne from other ideas… and third, what Rich calls "Mismatching, which is a way of generating so-called "out of the box" ideas. There is a TON of content in this episode… pay close attention.
Today's podcast is about upping your social media game… and to accomplish that, you have to focus on delivering interesting, relevant content to your followers. Rich is going to walk you step by step how to become "the social media mayor" of your town… by creating and curating hyper local content that you can then post on your Facebook account. Why hyper local? Because people in your town will appreciate you keeping them up to speed on what's happening right there locally. This is a really cool strategy--one that all Level 10 contractors should do.
Welcome to the podcast; it's Memorial Day, and I've got a great episode for you. Rich's grandfather served in World War 2 at the tender age of 16 years old. He's still alive today–he's 97–and he still won't talk about the war. Why? Well, listen to this podcast and find out–and let's remember those heroes today.
Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast… and as you know, Sunday is the day we stop down to talk about personal development and spiritual topics… and today we are going with personal development. Rich is going to tell you the story of the unlikeliest hurdling specialist--yes, you heard me right, hurdling specialist--you know, a guy who jumps over hurdles on a track… who taught him a lesson about not only facing adversity head on… but actually going out of your way to search for adversity, grabbing it by the throat, and owning it. If that sounds a little strong, wait till you hear this story.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase videos and how to use them in your marketing. Videos are a fantastic way to deliver your message, whether it's sharing your company's identity and brand promise or educating your prospects and customers on an otherwise complicated process. You'll even learn today how you can turn your raving customers into stars.
Rich wraps up his three-part Identity series by revealing the secret behind Wall Drug's 20,000 daily visitors: relentless repetition. Using stories, psychology, and real-world marketing examples, Rich explains why contractors must "say it often" to dominate their markets. Learn the power of frequency, consistency credit, accelerated discontentment, and how to "Wall Drug" your market through Facebook, OTT, and organic content strategies.
Today's podcast really should be in the hall of fame--this is GREAT stuff. It's part of our Throwback Thursday series, and is taken from an old webinar that Rich did back in the Monopolize Your Marketplace days called "Finding The Story." Today's podcast is going to get down and dirty and teach you why stories work, how to find good stories, elements of good stories, and where to put them. Then he's going to walk through a ton of examples so you can see how it all works together.
At the FAST Remodeler Conference, Rich unpacked a practical, contractor-focused roadmap for integrating AI into remodeling businesses. Rather than chasing random tools, Harshaw emphasized first-principles thinking, identity-driven marketing, and human ove
Ever been to an In N Out Burger restaurant before? If you're from California, chances are basically 100% that you have… and chances are also close to 100% that you LOVE you some In N Out. But if you're not from California… you may not have even heard of In N Out… and even if you have, you may not have actually tried it before. So here's the question: How good is In N Out's food? Well, if you ask Rich, he'll tell you that despite what all his California friends say, it actually kind of sucks. How is it that his opinion--and it turns out, a lot of Texans' opinions could be so different? Well… as you will hear today, it has a lot to do with selling to friends versus strangers.
Welcome to the Monday podcast–you know what that means… it's time for the latest installment of our "5 Ways to Monday" series… quick, easy to chew nuggets of advice from the master himself. Today's topic: Getting customers to pay higher prices… with a smile on their face. The basic premise is this: People don't actually want to pay low prices… they just don't know what they actually should be looking for… so your job is to help them see and understand.
Welcome to another Sunday podcast, where we delve into topics a little more on the personal development and or spiritual side of things… and I think today's episode will in fact cover both. Rich is going to talk to you about something called Selective Attention, which is where you don't notice things that are literally in front of your face… and show you how by doing this, you might be unwittingly ignoring people all around you that could use your help. This episode is a mash up of psychology, spirituality, and just good old fashioned being a decent human being.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, let's focus on what Rich calls your Inside Reality, especially as it relates to your Outside Perception. He will define these terms in greater detail in the clips, but to put it simply here: your inside reality is how great your company actually is–all the things you do differently and why you are superior to the competitors in your industry–while the outside perception is how prospects and customers perceive your company from the outside, regardless of reality. If your marketing is full of platitudes, chances are people have no idea why they should choose you over the next guy. To them, you are all exactly the same. We are going to help you correct this massive problem today.
Rich teaches contractors how to uncover what truly sets their business apart in part 2 of the Identity series. Using real examples — from 172 hardwood dowel rods to six nails per shingle — he walks through the Five Pillars of Identity and the Trust Pyramid, showing how to dig past platitudes and build a compelling, specific case that wins customers before the sales call even starts.
Today's episode is an old ·Monopolize Your Marketplace· webinar Rich did where he goes through some of the most important concepts found in an outstanding book called ·The Plain English Approach to Business Writing· by Edward P. Bailey
I know today's podcast title might sound like some kind of MMA or heavyweight fight… but for good reason! Rich is going to walk you step by step through the TV buy he made on behalf of one of his new clients in Sacramento… Hence, Smackdown in Sac-Town! Last week on episode 222 he showed you how he took the radio buy from $628,000 down to just $350,000… AND got better schedules AND added 2 new stations just for fun… Today he's going to go station by station and talk about how he took a bloated buy that was about 85% body fat and…. For less money… created a lean, mean, TV fighting machine. This isn't theory; this is an after action report on what he actually DID.
Today's podcast is for all you roofers out there… and hey, even if you're not a roofer, listen to this anyway because the concept Rich is going to discuss is pretty darn cool. He's going to borrow the strategy of club memberships that is pretty common in the HVAC world, and bring it over into the world of roofers. Why would he do such a thing? Well… in talking to one of his clients, he realized that if executed properly, a roofer could promise a client that they would NEVER have to pay for a major roof repair or replacement again, EVER… which if you think about it, is a pretty strong value proposition. The key question, then, is "how do you execute it properly?"
It's Monday… which means we're ready to rock and roll with a brand new installment of our 5 Ways to Monday series… and today, we're talking about hyper local marketing. The idea here is to double and triple down on marketing for a relatively small, potentially lucrative geographic area.
Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast; As usual, today's Sunday podcast is going to focus on topics in the realm of self improvement and spirituality. Now you might be wondering about the title today… about God loving the druggies. RIch is going to tell you a story about a guy named Zak who thought that God was looking out for him… but as it turns out, God was actually using him to look out for somebody else.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we take you step by step through what Facebook is, what it does, and different ways you can use it. Rich calls it the Swiss Army Knife of social media. Let's make sure you use every tool it offers.
Rich explains "identity" — the art of communicating what makes your business genuinely different. Using memorable stories about a hidden taco stand and a hotel showerhead, he shows contractors how to replace empty platitudes with specific, vivid language that resonates with customers. This is part one of a three-part series on building marketing that actually works.
It's another Throwback Thursday, and we're going to dip into the archives for one Rich's old "Monopolize Your Marketplace" Remodeler's Marketing Essentials Webinars… this one on the topic of not just Proximity Marketing… but what Rich calls "Super Robust Proximity Marketing." What's the difference? Well…. Regular proximity marketing calls for sending out a few postcards to the neighbors of your customers. Super Robust Proximity Marketing eats postcards for breakfast. It's a lot more involved, a lot more powerful…. And a lot more effective. Get all the details from Rich, right now.
Rich is going to talk about a topic that's near and dear to his heart… but that hasn't really gotten much air time on this podcast. And that topic is INNOVATION. RIch has come up with about 15 or 20 different what he calls Innovation Formulas…. Which are practical ways to get your brain started thinking in different directions that it's used to going. Today's episode is the most fundamental, foundational innovation formula of all, and it's called The Magic Wand. Basically, if you could put a magic wand in your customer's hand, and she could change anything she wanted to about you company or your industry, what would she change? Rich will go through several examples for several industries… including yours.
How's your business doing… financially? I don't mean "Are you having a great sales year?"... I mean, when you dig down into the nitty gritty numbers, is it healthy? Are you doing as well as you should? Are you doing as well as you THINK you are? This podcast is all about getting into your numbers. In this episode, Rich interviews Gary Cohen, Vice President of Certified Contractors Network; They are going to do a deep dive into what kinds of things you should be looking at and measuring to make sure everything is working as well as it should. You'll hear a lot about KPI's… key performance indicators… and something called "the virtuous cycle." This is not the most fun and entertaining episode you're ever going to hear–but it just might be one of the most important for the overall health of your business
It's Monday, which means it's time for the latest installment of our 5 Ways to Monday series… and today, Rich goes back to his roots and talks about copywriting–writing great headlines, to be specific. The headline is the "ad for the ad" so to speak, and is therefore the most important element in any marketing you could write. Rich has a little 5 minute rant on the importance of headlines to start us off… then he talks about headline starters, the headline bank, something he calls "John Smith Headlines," then aggregating headlines, and creating your own headline vault. That's a lot of headlines!
Remember the old TV commercials for AT&T back in the day-- "Reach out, reach out and touch someone?" Well that's the theme of today's podcast. We're reaching into the archives today… this comes from a webinar Rich did back in 2010 in what he then called his "Personal Edge" series… geared then on personal development topics. You'll hear Rich, in his trademark storytelling style, discuss the importance of getting out of your comfort zone to get to know people… so that you can have an impact on their lives… and vice versa.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we review core concepts of Level 10's marketing strategy. This is a great refresher if you've been listening to the podcast, absolutely necessary if you're new to Level 10, and a perfect bookmark podcast you can return to anytime you need the reminder.
Today's podcast is the continuation of last Friday's episode where Rich talked about the Savannah Bananas baseball team. This episode focuses on things you can do to maximize innovation in your company so that you GET NOTICED!
Today's podcast is the continuation of last Friday's episode where Rich talked about the Savannah Bananas baseball team. This episode focuses on things you can do to maximize innovation in your company so that you GET NOTICED!
Today is the day we are going to finally conclude our 5-part Throwback Thursday series on ·The 5 Biggest Marketing Mistakes.· If you missed any of the previous 4 parts, just go back to each of the last 4 Thursdays and look them up! So far we·ve covered
Okay, this episode has a pretty inflammatory title… something about Rich wanting to punch some lady in the face. Before you get too upset, just know a couple of things: One: Rich would never actually punch a lady--or anybody for that matter--in the face. Two: the story has a happy ending, and the punchworthy Christine Cook actually ends up getting complimented very nicely. Three: This is a story about the power of repetition in advertising… ready?
In this episode, Rich breaks down the power of rehash programs—how to revive dead leads and turn missed opportunities into booked jobs. Learn practical strategies to systematically follow up, re-engage prospects, and unlock hidden revenue already sitting in your pipeline. Stop chasing new leads and start maximizing the ones you already earned.
Most contractors sit around hoping for referrals like they're finding $20 in an old jacket. That's not a strategy — that's luck. In this video, Rich breaks down 5 tactical ways to engineer referrals on demand: identity, brand ambassadors, consistent mailings, texting, and making your customer experience shareable. Stop hoping. Start engineering. Watch now.
It's Sunday, so as you might expect, Rich is going to turn his attention today to matters of Personal Development. And today's topic is adversity. This is an old recording dating back to the last week of 2009, right before the decade flipped over to the 2010s. Rich reflects on the preceding decade--and it was a hard one on him… as in… really hard. His business crashed in 2004, and he spent the next 6 years digging out of the rubble. He shares his insights and wisdom in a way only Rich can.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about selling yourself BEFORE you ever arrive at the house for your sales meeting. Don't leave all the work to your salesperson at the last minute; convince prospects that you are the superior company with your marketing. Educate them why you are the best with your website and blogs and mailers and pay-per-click ads, and you won't have to fight an uphill battle on their home turf. Besides, if you pre-position yourself as the only good choice, you will not run into the dreaded sticker shock. In fact, you'll be able to raise prices without a hint of blowback. Why? Because prospects will understand exactly what you are worth.
We're going to go bananas! Savannah Bananas, that is! What's a Savannah Banana? Well, it's the most innovative minor league baseball team in the world, that's what. And Rich is here today to introduce you to them, and get your innovative mind churning out some innovative ideas for your company.
This is part 4 of our TBT series on "The 5 Biggest Marketing Mistakes." Over the last 3 weeks, we covered the first three mistakes. The FOURTH marketing mistake everyone makes is called "Ignoring future buyers." The fact is, most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options. Today Rich will show you the glorious world of "information offers" and how to capture those future buyers… and nurture them along until they're ready to buy.
What do Shaquille O'Neal, Dell Computers, and a fancy pants private equity firm full of Harvard MBAs have to do with each other? Find out as Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going. If you want to keep your marketing from crashing and burning and turning into a pile of platitudinal garbage, pay close attention!
On this episode we are going to talk about your website… and specifically, what has to happen in the first 8 seconds of a visitor landing on your site to make sure that they stay there, get interested in what you have to day, and decide to give you a shot.There are 3 major hurdles people have to get over… the first one in the first HALF second… the second hurdle in the next three seconds after that… and the third hurdle in 8 seconds. If your web visitors trip and fail to get over any of those three hurdles… well, you're toast!
It's time for the next installment in our "5 Ways to Monday" series, and this round, Rich tackles bad online reviews. They're gonna happen--so you'd better have a plan to deal with them. What kind of plan? So glad you asked--that's what we're here to discuss.
Thanks for joining us on the Sunday podcast; the one time per week when Rich turns his attention to topics having to do with either personal development or spiritual topics. This episode is a little bit of both.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover the topic of innovation. Let's face it: if you are not innovating your business, then you're stagnating. Worse, your competition might be doing the hard work you're avoiding which means they'll outshine you. Innovation has always been a big part of what Rich teaches and preaches about… and he's kind of cracked the code. We will hear a couple of Rich's 20 different innovation formulas–that's right, 20 tricks to stand above the rest. Plus Rich discusses two of the greatest innovators he's encountered.
As you can see from the title, Rich is going to be talking about advanced mailing strategies today. Think about it this way: What if you could identify the kind of people that have bought from you in the past, and then when you execute direct mail campaigns, ONLY send mail to the people that are most like your best customers? That's what PRIZM code mailing is all about, and Rich is going to tell you all about it on today's episode. If you do any volume of direct mail, this will be well worth your time to listen.
This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. If you missed either of those two episodes, you can go back and listen to podcasts number 46 and 53, where we covered Mistake #1, Average Joe, and Mistake #2, The Platitude Trap, respectively. In this installment, we move on to Mistake #3, which is called "Right Message, Wrong Time." Rich is going to teach you a concept called The Educational Spectrum… and three categories of hot buttons. All of this to help you make sure you're saying the right things WHEN your prospects are ready to hear it.
Most contractors obsess over their competition. Rich argues that's a mistake. In this episode, he reveals why the top home service companies · like Service Champions · ignore their competitors entirely and focus 100% on the customer experience instead.
Building an outstanding company that promises a lot and delivers even more… and makes the jump to $10MM+, it all starts with mindset, and the mindset Rich wants to share with you today has to do with demanding excellence and casting out fear. Demanding excellence is something that Level 10 Leaders should be consciously baking into the culture of the company… and on the podcast, Rich will give you several examples of how that looks in practice. Then he shifts gears and talks about the biggest hindrance to excellence, which is almost always fear-based. This is a short message, but there is a ton packed in here.
It's Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. On today's podcast Rich gets inspired by his friend Dave to work to make his marriage even better… and learns valuable lessons about how Agape love can make your family stronger. This is a great story… please listen all the way to the end.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover a core tenet in the success of Level 10 marketing, namely Education. Customers want to make the best buying decision. If you help them do that–not just sell them on why to buy from you–but really help them understand the right questions to ask and everything they actually need to know before remodeling their kitchen of refitting the bath for example, they will see you as the font of knowledge and 9 times out of 10, they select your business. Let's dive in and learn how to become a go-to source for prospects and customers.
I'm telling you right up front, this is a really different episode of the podcast. First, I want you to know that this podcast is being aired with the permission of the person Rich is talking to on the call. She was hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you'll hear, her real problem is battling a toxic corporate culture that's caused by one of the owners. This episode is super interesting all by itself...but wait until you hear Rich take off his marketing jacket and put on his psychiatrist's coat… and starts to correctly guess and anticipate the problems that are being caused. How does Rich know? Turns out he's lived this situation in his own company… years ago… and he tells some pretty personal stories. Then he gives some of the most direct, in-your-face, take-this-job-and-shove-it advice I think I've ever heard him give. This podcast is fascinating on 11 different levels.
This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. Our installment today will cover Mistake #2, which is The Platitude Trap. Some of what you're going to learn today is AWESOME stuff that, quite frankly, just isn't talked about that much any more at Level 10 Contractor anymore--but maybe it should be. You're going to hear about Alpha, Beta, and Reticular Activator--all brain functions that will help you understand how to get people's attention in marketing. You'll hear about headlines--which ones work, and which ones are guaranteed to drain your savings, jeopardize your retirement, and squash your quest for financial independence.
Okay, so this is kind of a weird podcast. Rich took a phone call from a contractor who was "looking for some marketing help," and started working through the guy's situation. Here's the funny thing… the guy didn't realize that all he had to do to get more results was to pour more gasoline on the fire! Rich walks him through a couple of analogies and helps him get some perspective on his situation. The podcast is weird because halfway through the conversation, Rich realized that this was podcast gold, and pushed the record button on his phone so the Level 10 Listening audience could hear and share this experience. You're gonna love what you hear on this one.
This podcast might make your head explode. Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. Just "Here's a check, let us know when you're ready to sell, whether that's in a year, 10 years, or 30 years." And that got Rich to thinking… and you know sometimes you just can't get an idea out of your head? Rich figured out some creative ways to utilize similar concepts for remodeling and home services companies. The real question is: How much would it be worth to you right now to lock in guaranteed future buyers. Let's join Rich as he explores answers to that question.
Rich reframes failure as a feature, not a flaw. Drawing on 30+ years in contractor marketing, he outlines five strategies for building failure tolerance into your system — from pricing for experimentation to post-mortems and execution discipline — so you can outlast competitors and find what actually works.
Happy Easter! It's Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. And with today being Easter and all… well, you're going to get a 45 minute dose of spirituality today. The message just might change the way you feel about, well, God… and Easter.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover branding. What's that you say? You already are the master of branding? Or you're too small for branding? Nonsense, on both accounts! Branding is more than your name or your logo or the bright color you wrap your service trucks in. Your brand is your promise. In Level 10 parlance, it is your Identity. It's what sets you apart and makes your company superior to the competition… and you better be sharing it in every piece of your marketing.
In this session from the GAF WealthBuilder event, Rich breaks down how roofers can win in 2026 using websites and SEO. Using a fishing analogy, Rich explains that failed SEO isn't proof the strategy doesn't work—it's proof you had the wrong setup. He walks through what a winning website looks like: a 40-page core site with identity content, geo keyword architecture, and AI-optimized pages, backed by ongoing SEO that compounds over time. Rich also shares how AI has cut his agency's website pricing from $15–20K down to $5K while doubling the speed of results. If you're doing $2M or more and not building a permanent lead faucet, Rich has some thoughts on that too.
It's Throwback Thursday, and today kicks off a five-part series featuring an audio CD program Rich published called "The 5 Biggest Marketing Mistakes… And How To Overcome Them All." Originally 2½ hours, it's broken into smaller segments over the next 5 Thursdays. Today covers the Introduction—where Rich teaches that marketing fundamentals never change, but tactics must evolve to break from the status quo—featuring lessons from Vince Lombardi and Dick Fosbury on how their sports legacies apply to marketing. Then it's on to Marketing Mistake #1: Average Joe, diving into INNOVATION with a thought-provoking question: What if you had to market a brand new Toyota Camry that gets 300 miles per gallon?
Why are your deals falling apart after a great sales visit? Rich reveals the real culprit — it's not bad timing or budget, it's expectation gaps. When homeowners are blindsided by a price they never saw coming, they're mentally checked out before you finish the pitch. Rich breaks down seven proven strategies to precondition price, build identity, and eliminate sticker shock before your salesperson ever knocks on the door.
Really great stuff… the Psychology or Marketing, Part 2. If you missed LAST Thursday, by all means, go back and look it up… it was the Psychology of Marketing, Part 1. This time around, Rich covers the topics of Accelerated Discontentment… which is 100% an absolute must listen. Then he'll talk about frame of reference conditioning, logic vs. emotion, something he calls "don't talk to strangers," and finally "Anticipated reaction." Five principles in all… you're going to love this episode!
Rich is going to talk about credibility–not how to get it, but how to project it to the marketplace at large, and to your prospects in particular. He'll cover things like writing a book, hosting a podcast, participating on radio and TV shows–and more. If you're ready to LEVEL UP, this will be good information for you!
Thanks for joining us for the Sunday podcast, where RIch turns his attention to topics of personal development and spirituality… and today, we're staying in the territory of personal development. Rich is going to share a fun story about a time when he lost a 6-mile footrace against a teenager… and learned a lesson that your conscious brain is not nearly in charge of things as you think it is. Nope--that subconscious has quite a bit to say when it comes to how well you actually perform… and just realizing this fact can be very helpful.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you're the attorney in charge… and it's a life or death sentence on the line. You can't just throw out a bunch of platitudes, you have to build the case. And that's what this week's showcase is all about.
Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you execute. I'm talking about how you handle prospects on the phone when the first call in… and specifically how you handle their objections. Rich talks with person-to-person marketing expert Tony Hoty about how to overcome lazy phone habits and set more appointments.
It's Throwback Thursday. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this episode is called "100 Power Statements" and it's pretty much exactly what the title would suggest. Rich has written 100 headlines that are, well, powerful… and he's going to read through them and give some commentary on HOW and WHY they are powerful. If you're a serious student of writing copy… creating an identity… or just killer marketing, this one's going to be a lot of fun for you!
Okay, so you know your website is an important part of your marketing plan. A really, really important part. And you want to make sure you do EVERYTHING right, so that it makes your prospects want to do business with you. So you listen to all the "experts" out there and do what they say… because, you know, they're, well… experts. Right? Well on this podcast you're going to hear Rich talk about a company who gave an enormous amount of money to one of those "expert" companies… and saw their search engine rankings go UP… Yay!... but their lead flow went DOWN. What? How's that possible? Oh… it's possible alright. In fact, it's likely--if you do some things on your site that people HATE. And yes, some of the things that people HATE are the exact things that the experts are telling you to do. Confused? You should be--but don't worry, Rich is going to sort it all out for you.
Tuesday's podcast episode is all about the MIND… and the psychology of marketing. Just about every marketing principle that matters can be traced to a principle of psychology; in other words, if you can find out how the mind works, you can crack the code of marketing. In this episode, Rich is going to talk about SEVEN different principles: thin slicing, trusted advisor, confirmation bias, scarcity, authority, low risk, and something for nothing.
If your contracting business is generating $5M–$15M a year but netting 10% or less, you don't have a lead problem — you have a math problem. In this episode, Rich breaks down 6 proven strategies to engineer your net profit to 15% or better: raise prices, pursue higher-end work, cut wasteful expenses, build a repeat and referral system, invest in brand farming, and leverage financing as a price support tool.
This week's Sunday podcast is a "throwback Sunday" so to speak, because it's a recording of a webinar Rich did a few years back as a part of a "Personal Edge" series he used to do. This is an all-time great message… as he talks about belief from both a secular and spiritual perspective… and uses the Parable of the Talents from Matthew 25 to help you understand how to multiply your talents. This is really good stuff… and, as always, Rich has plenty of fun stories to make the concepts come alive.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Rich reminds time and again that effective marketing is good storytelling. That is what we are focusing on this week: how and why it is crucial to tell your company's story in a way that explains–without a doubt–why you are the absolute best buying decision for your prospects.
Alright podcast listeners, we're going to kill two birds with one stone; Rich is going to help you understand how to write better copy for sales letters.. AND at the same time, he's going to give you a killer letter for rehash.// To make this happen, he's going to take a really bad rehash letter that was written by a closet organizer company, and he's going to give it an extreme makeover. As he does, he'll walk you step by step how and why he changes the letter… and when it's all over, BOOM, there's a great rehash letter you can use for your company.
It's Throwback Thursday. In this episode, Rich tackles the classic question: Can David beat Goliath? The answer is yes—when you wield the power of Identity. Rich explains how smaller contractors can outmaneuver giant competitors by clearly defining who they are, what makes them different, and why customers should choose them.
Pop quiz: If a prospect won't answer or return your phone calls despite multiple attempts… Does that mean they don't want to talk to you? Well, yes, in some cases… but also, surprisingly, in other cases, it does NOT. That might be shocking information, but it's actually quite possible that ignoring you has a lot less to do with YOU than it does with…. well, life.
Tuesday's podcast is one of the more important ones we've published in a while… we talk a lot on here about making the jump to $10MM in sales, and that's a worthy goal, obviously. But how do you make sure your company won't collapse under its own weight if and when you DO get to that level? That's what the manager of a $4MM restoration and exterior remodeling company wanted to know--so he emailed Rich and asked to discuss it on this podcast. As usual, Rich asks him a thousand questions to make sure he understands the particulars of the situation…. Then he gets in a really nice groove with some GREAT advice on planning ahead so you grow with your eyes wide open. You'll want to make sure to listen to this one all the way to the end.
Did you know that you can actually take advantage of the momentum that your competitors have in the market… based on their reputation, their advertising spend, their general awareness… and use it to your advantage? Yep, you can… and today, Rich is going to give you 5 ideas of how to do it.
Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week's podcast is about overcoming temptation–how do you actually do it? As you might expect, Rich has a different take than most. Take a listen and see what you think!
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on joint ventures. What's a joint venture? It's when you work with other companies to leverage either their brand or their customer list to generate leads and sales. Rich covers three instances of joint ventures in this episode. First, becoming a content provider… second, what he calls "left field endorsements," and third "when you have something to sell no one has ever heard of." Sit back and take notes. The answer to your question about where to locate more leads might just be your neighboring businesses.
What do Calloway Big Bertha Drivers and Victoria's Secret Bras have in common with a local painting company? Well…. Nothing, potentially… unless that local painter takes a little bit of time, thought, and effort to take some of the mundane things that he does as a matter of standard operating procedures and figures out a way to make them truly extraordinary… so they stand out from the crowd. I mean, any golf company could have made the head of their driver massively huge and stuck a name on it like "Big Bertha," right? And any underwear company could have made their collection a little fancier, then stuck it on gorgeous models and mailed 100 catalogs a week to every home in America all throughout the 90's… right? So what could the painter do? What could YOU do?... you know, to stand out from the crowd? Rich is about to tell you, and it all starts with… of all things… a chicken fajita from a taco stand in a soccer shop.
It's Throwback Thursday, and today's episode is all about customer service, and creating "Raving Fans." Six main points will be covered: educating your customers, communications, how you look, doing something unexpected and memorable, dealing with problems, and getting your team to buy in. And trust me… you're going to love the story in the middle about Joe The Installer. This is hard-core Level 10 Stuff from early days!
Wednesday's podcast proves that just knowing a lot about your business doesn't mean that you necessarily have any idea how to talk intelligently about your business in your marketing. The tendency, for most business owners, is to start spewing platitudes instead of really getting down to telling their story. Rich is going to share with you a letter from the owner of a roofing company that got basically NO results… and you'll quickly hear why. Rich takes and completely resurrects the letter and makes it so it actually WORKS.
Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most company websites fail miserably. He explains geo-keyword targeting, identity-driven content, and the need for a properly structured site with core pages, service-area pages, and blog content. Rich also covers Google review thresholds, AI-driven optimization, and why companies doing $2M+ should treat SEO as a long-term engine for generating steady, quotable leads.
Stop losing your best employees. Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn why growth can outpace culture, the power of random appreciation, and how a $60 cash gift created legendary loyalty. Perfect for contractors struggling with burnout and retention issues.
Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week he's going to tackle the tricky issue of poverty and income inequality. We can all agree that this is a major issue… and that the solutions being doled out by government, well, they just don't work. Who needs government thought when we have Rich to guide us… let's see what he has to say!
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich will discuss each and why they are crucial to your marketing success.
In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, and promotion, you'll learn how to turn a simple show into a powerful authority-building, lead-generating marketing machine.
It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is about 11 years old, and some of the specifics about h
Wednesday's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? It's a good question, and to be sure, there are pros and cons either way.
Ever wonder what advice Rich would give you if you asked him, "Hey Rich, what marketing activities should we engage in?" Well, that's exactly what one of Level 10's clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We're going to pick this conversation up when they're talking about targeted direct mail, then they're going to cover, well, not EVERYTHING… but pretty darn close.
Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer campaigns, radius marketing, and the Wall Drug frequency principle that crushes digital-only competitors in 2025.
It's Sunday, and RIch is going to continue his conversation about Grace. Last week he talked about it in quite a bit of detail… and today he's going to focus on the practical, real-world application. This is where the rubber hits the road, so to speak.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase clips that will help you create engaging and diggable content, both for your website in the form of blogs and case studies as well as for social media using videos and testimonials. Google loves a website that grows so if you want to win the SEO war, you are going to have to put in the time and effort to add pages of relevant content. This may seem like a headache until you realize you have all the material you need running your successful business as is to satisfy Google's algorithm and shopping prospects.
Friday's podcast is Quick Tips for using videos on your website… it's a short, quick episode… Rich is going to cover the IMPROPER use of video, How to create a spectacle, how to make videos (hint: it's your phone), Giving your SEO a boost… and using whiteboard explainer videos. This one will get you thinking!
Discover what true company culture looks like when Rich attends Service Champions' legendary all-company meeting. Watch as a 40-year-old HVAC technician shares his Corvette dream while employees earn cash prizes, $3,000 mission trip checks, and genuine connection. No boring policies or fake pep rallies—just authentic leadership that turns employees into family. Learn how Level 10 contractors build cultures people actually love working in.
Rich takes a really boring story that a company wrote in their newspaper advertorial, and tells it in a different way that highlights a BETTER STORY!
Rich is going to talk to you about the Sunk Cost Fallacy… the logical fallacy that compels you to continue to pour resources into something–even if it's not working–simply because of all the effort you've ALREADY put into it. There are 5 areas that you need to evaluate… and here's Rich to share them with you.
It's the Sunday Podcast, and that means Rich steps off the marketing path and veers into the side roads of spirituality and self improvement. Today is firmly under the header of Spirituality, and Rich is going to explain what grace is, and why it is the key to finding our way back to God. This discussion takes several twists and turns, so pay close attention!
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase customer service. How are you treating your money-makers? Are you doing everything you can to ensure customers have the best experience working with you… hiring the best people, staying in touch throughout a project, and following up to make certain they are satisfied? If you aren't taking care to deliver top notch customer service, you can kiss repeat and referral business goodbye, not to mention the glowing reviews that move the needle for prospects considering you for future remodels, windows, or roofs.
Okay so you know Rich talks about SEO a lot–and for good reason! It's a great way for your company to get anywhere from dozens to HUNDREDS of leads a month from people who are currently actively searching for what you sell. So recently Rich heard that Ted talks are 18 minutes long… and the idea of a Ted Talk, of course, is to get your most powerful message out there in as powerful a way as possible… but in a compact amount of time–18 minutes. Turns out, he only needs 16, but with this intro, it's 18. Here you go with the condensed and awesome version of how SEO really works.
So you might be asking yourself… this Level 10 podcast is pretty good, but does all this stuff Rich talks about actually work? Well I'm glad you asked! On Thursday's podcast, Rich interviews Level 10 Contractor client Shawn Clemens, owner of Clemens Home Solutions in Muncie, Indiana. Holy cow–you're gonna want to pay attention to this one! They first had Level 10 build their new website, which went live about a year ago. Since then, they've had Level 10 handling their SEO, radio, and paid facebook advertising… and we've also helped them with direct mail, and their brand ambassador program. How's that going? In a word: Spectacularly! Here's a preview of what you're going to hear: Issued leads from their website are up 15,400% January to August of this year versus last year, with their old website. Radio is working, Brand Ambassador is working, and Facebook is generating consistent high quality leads for cheap.
Radio is dead in 2026—not dying, DEAD. After spending millions on radio ads over 25 years, I'm exposing the 82% weekly reach scam and revealing a real client case study: $93K spent, 39% marketing cost, and why I pulled the plug completely. Learn where smart contractors are moving their ad dollars instead (OTT, CTV, digital) and stop lighting your budget on fire.
Rich uses a fishing analogy to explain why most roofing websites fail to generate leads at this year's GAF Conference in Chicago. He reveals that the average contractor website scores just 27 out of 100, despite using "professional" agencies. The episode covers the fundamentals of driving traffic through Google search and converting visitors into leads, explaining that most people have never replaced a roof and turn to Google when they need one. Rich shares actionable strategies for making your website a competitive advantage in a crowded market.
Oversized visuals stop people in their tracks. In this episode, Rich explains the "Big Bill" strategy and five proven ways contractors can use giant dollar bills to break patterns, start conversations, and make their marketing impossible to ignore.
It's the Sunday Podcast, and that means Rich tackles topics of either a self-development or spiritual nature, and as you might guess from the podcast title, today it's self-development. One of Rich's favorite quotes comes from Phil Knight, the founder of Nike, who said, referring to the early days of the business when its future was anything but certain: Confidence: More than equity or liquidity, that's what a man needs. Rich is going to discuss how to develop that elusive trait… and as you know, he's got plenty of great stories to back it up. This is a recording from an old webinar he did in 2010… you're going to enjoy it!
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase the advantages of becoming a consumer advocate in your marketing. Consumers want to make the best buying decision possible. By becoming the font out of which that knowledge comes, you can make sure they understand exactly why your business is the absolute right choice. We take on our competition head to head… and compel prospects and other spectators onto our side. Topics covered today will include studying your competitors, leveraging their advertising dollars to your advantage, creating a 3rd party "consumer reports" type website, and more.
I don't know if you know it or not, but Level 10 Contractor will perform an audit on your website and score it on a scale of 1 to 100 for both Findability--which has to do with how well people can find your site when searching keywords on Google… and also Conversionability… which is how well your site is doing at converting lookers into leads. On Friday's podcast, Rich reviews a website audit with the marketing person at a Roofing company in Chicago… and, well, Rich found a site that actually scores less than ZERO. To be precise, the site scores a negative one. That's right, a negative one… out of 100 possible points. How does a website score less than zero? Well, let's find out.
Bright pink suits, big bills, giant golf clubs, and facebook ads targeted at people who like moustaches? Yep, that's exactly what Rich is going to talk about on the Throwback Thursday episode. It's from a keynote he gave recently at the Service Nation Alliance on the topic of guerrilla marketing. What Rich is talking about is using your brains and your ingenuity to generate interest and leads instead of just your checkbook. This is one of the most fun and interesting keynotes Rich gives--and has loads of great ideas that you might want to implement, regardless of how big your company is.
Most contractors aren't bad at business—they're bad at marketing. In this episode, Rich explains why your marketing underperforms, why "traffic cops" aren't marketers, and how expert marketing is the difference between surviving and dominating your market.
Tuesday's podcast is a piece of a strategy session that Rich had with the owner of an almost 5 million dollar door & window company… who, despite that impressive sales amount, was still behind the curve on a lot of its marketing. On the part of the strategy call that happened BEFORE what you're about to hear, Rich went through a website audit, and pointed out that the website was severely outdated, and how and why their SEO was not working. Finally, Rich lowers the boom in the "super nice but you still get the point loud and clear" kind of way that Rich seems to have perfected--and tells him, quite literally, "It's time to up your game so you can get this thing to the next level." And you know what, sometimes that's the case; what got you to $2 million or $5 million… or 20 or 50 million for that matter… is NOT what is going to get you to the next level.
Rich has kind of been on a website and SEO tear lately… talking about how to make your site more Google-friendly, so you can generate more organic traffic and leads. Monday's podcast is an important part of that same discussion; it's all about diggability… which is strategically making additional content visible and unavoidable to people who are on your website. In other words, making sure that they don't just engage with the content they're currently reading, but also making sure that they "dig around" in your website for even MORE engaging content–hence the term diggability. As usual on Monday's Rich has FIVE WAYS for you to do this.
It's Sunday, and as you know, that's when Rich turns his attention to spiritual and personal growth topics, and today he's going to stick to personal growth. He recently ran across a list of advice from a gentleman named Kevn Kelly, who was one of founders of Wired magazine, and who was called "the Most Interesting Man in the World" by podcaster Tim Ferriss. Take a listen, I'm sure you'll find a few things in here--or a few dozen--that will be worth your while.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we discuss the importance of blogs on your website. Blogs are a great way to engage your prospects and build the case why you are the superior choice. They are also masterful tools for winning the SEO war.
Friday's podcast focuses on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M! That's right, cost per thousand. This is just one more example of why it's so important, and why it's imperative that you be fluent in media speak, or you will get killed in negotiations. First, Rich will give an overview and an explanation… then he's going to play a recording of a call between him and some media reps… this is good stuff!
Thursday's TBT podcast is a strategy call between Rich and the marketing person at a garage door and garage flooring company who is looking for a little help with their website. We are going to pick up the conversation right AFTER Rich goes through a demonstration of some really good Service Area pages on a Level 10 Client website… then he gets into a conversation about what it really takes to beat Google's Algorithm, among other things. Other topics covered include: Why other SEO companies can't seem to figure this out, how SEO is like a war… and how to strategically create troops to put into your SEO battles. This is really good stuff, and represents Level 10's latest thinking on web building and SEO.
Rich Harshaw explains why most remodeling companies are terrible at marketing: owners excel in sales or production but almost never in true marketing strategy. Without a real expert, companies rely on generic messaging, weak websites, and ineffective ads. Rich urges contractors to focus on strengths and hire specialists to win market share.
Tuesday's podcast is a book review--Rich doesn't do a whole lot of these, so you can be sure that if he's recommending--and reviewing--a book, it's probably a good one! This one is called "Made to Stick" by Chip and Dan Heath… and as the name would suggest, deals with the concept of making ideas stick in peoples' brains. This is the book where the concept of "The Curse of Knowledge" first came from… and it goes through a formula the authors call "Success" which is an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. S U C C E S… I guess there is only one S in their success formula… nevertheless, this is pretty good stuff.
Most print ads fail because they look identical. Rich Harshaw explains how to stand out using five strategies: vary ad sizes, get personal, go bold with design and headlines, offer helpful information guides, and tell compelling identity-based stories. These tactics trigger attention, boost leads, and dramatically improve ad performance.
Today's podcast falls more into the personal development category… and it's all about the small stuff. Or not doing the small stuff. Or trying to figure out why you're so averse to doing the small stuff. From health to wealth to relationships and spirituality… Rich's message will help you identify and DO the little things.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on the hub of your marketing… your website. A strong web presence is crucial to success in this day and age, and we aren't just talking about having a pretty website. Pretty is the default today. Your website has to do real work to get the proverbial date with prospects. If your website is not making a compelling argument why you are the absolute best buying decision possible, you'll lose business to the company putting in the work.
Rich takes all the data supplied to him by TV stations in Boston, and walks one of Level 10's Advertising managers through the numbers as a training exercise. So basically, you're going to get real-world training on media buying directly from Rich… right here today, on this podcast. You're going to hear Rich interpret the data through his favorite lens--CPM, or cost per thousand. During the course of the call, he points many things out to his pupil… but also calls on him to make his own conclusions… then once they've crunched the numbers, he formulates a negotiation strategy. This is hardcore stuff--but man, it's really good.
It's Thursday, so you know what that means--throwback Thursday, where we dig into the vault and pull out some marketing gold from yesteryear. And for today's podcast, that gold has to do with the topic of Identity, and the year is 2014. This is a webinar that Rich did in conjunction with longtime Level 10 Supporter, Marketsharp. This is a great overview of the Identity concept, with lots of good examples.
Rich tells a sad tale about the time he was super excited to be featured in a major national business magazine… only to be horrified when he saw what they actually wrote about him. What was supposed to be kind of a big deal turned out to be a big embarrassment. He's going to take that story and extract a few lessons from it and teach you how to deal with media opportunities… and give you some really good ideas for cultivating the kind of image and identity you want for your company in a purposeful and intentional way.
You're going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. Dave is helping one of his clients create copy for a website, and the client LIKES what Dave has written, but wants to find a headline that better captures their overall identity. Rich, of course, takes a deep dive--wanting to know not just WHAT they do… but WHY and HOW they do it. This exercise turns into a sort of karate or taekwondo lesson as Rich comes up with a bunch of short but powerful headlines that land on the reader's figurative jaw like short, sharp, forceful punches.
Rich Harshaw reveals the five biggest ways contractors lose profit: DIY media buying, undercharging, under-spending on PPC, weak front-end financing, and failing to communicate clear identity. Fixing these issues boosts lead flow, sales, and margins. Rich explains why each mistake costs you and how to correct it for maximum growth.
This podcast is another venture into spiritual things… Today, Rich jumps into the beginning of the Sermon on the Mount and discusses one of the Beatitudes, "Blessed Are The Peacemakers."
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on your employees and their morale. You cannot operate your businesses alone; employees are the cogs that make the machine run without you. But they are more than just cogs. They should be reflections on you and the culture of your company. If that culture is negative and degrading… well, you shouldn't expect the highest performance. So how do you keep morale high and your employees humming along?
This podcast, as the title would suggest, is all about business partnerships… and more specifically, how to avoid having them go bad… and making sure you have contingency plans in place in case they do. Rich has been in two formal partnerships in his career--both of them turned out badly. Really badly. And he learned a lot of hard lessons that you're going to benefit from today. Along the way, he also witnessed other companies with bad partnership situations--some were handled well, others, horrifically bad. In fact, he's going to tell you the story of 4 siblings who owned a business together… that ripped the family apart… because they didn't have a good handle on the very rules that they ended up helping Rich learn.
Thanks for joining us for our Throwback Thursday, which ironically, comes from an old Tuesday Morning Ad Clinic webinar that Rich did in 2014. This is an interesting case: An electrician sends Rich a postcard that is intended to scare people into getting their electrical system checked out, because, you know, their house might burn down if they don't. Rich explains that people hate to pay for preventative maintenance, because, well… the fact that their house hasn't burned down yet is a pretty good indicator that the wiring must be just fine, thank you! Then he goes on to explain a better way to make the case that they need to get things checked out. Like Rich always says, "Great copy is the result of having a great idea"… and that's what today's podcast is all about.
In this episode, Rich explains why contractors must stop treating marketing like an expense and start thinking of it as an investment. He breaks down the difference between short-term "hunting" tactics (like PPC and lead aggregators) and long-term "farming" strategies (like SEO, branding, and reviews), showing how consistent marketing investments compound over time to create stability, equity, and lasting lead flow.
Rich is going to talk about how most websites have an OVER-reliance on what he calls "engagement tools"--you know, things like offers for free estimates, join our newsletter list, get a quote, maps, and so forth. What's that you say? You NEED those things on your website? Maybe so. Probably so. But like everything else in life--how you approach them and how you present them makes all the difference in the world.
It's Monday, which means it's time for the next installment of our "5 Ways to Monday" series. Rich talks to companies whose primary lead generation activities are lead aggregators… with ideas and strategies to start to shift into branding. It's not that lead aggregators are bad–it's that for the long term continued growth of your company, you're going to want to generate your own leads, and preferably from prospects who are actively seeking you out because they WANT to do business with you.
Thanks for joining us for the Sunday podcast, where Rich turns his attention to either personal development or spiritual topics… and as you can see from the title, today is spiritual. And he's going to talk about God… and try to untangle the mess that the Bible seems to have put Christians in as they attempt to reconcile the notion of God as a loving heavenly parent versus the petulant tyrant that appears in the Old Testament. You know, the one who kills all of the world except Noah and his ark after just 10 pages. And even mild mannered Jesus lets the weeping, wailing, and gnashing of teeth fly when talking about the end of times. What are we to make of all this? As usual, Rich has opinions.
Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, let's focus on what Rich calls your Inside Reality, especially as it relates to your Outside Perception. He will define these terms in greater detail in the clips, but to put it simply here: your inside reality is how great your company actually is–all the things you do differently and why you are superior to the competitors in your industry–while the outside perception is how prospects and customers perceive your company from the outside, regardless of reality. If your marketing is full of platitudes, chances are people have no idea why they should choose you over the next guy. To them, you are all exactly the same. We are going to help you correct this massive problem.
This podcast is a discussion about Identity that RIch had with Gary Cohen from Certified Contractors NEtwork, CCN, for that organization's podcast, called the Contractor's Toolbox. This is a great discussion because Gary digs in deep and Rich shares some thoughts and examples of Identity that you've probably never heard before, even if you're a long-time listener. Next week, Gary returns the favor, and will appear as a guest with Rich on THIS podcast, where they will be talking about Managing Your Business by the Numbers.
If you're a fan of expert level copywriting, then today's podcast is for you. This is Throwback Thursday, of course, and this is one of Rich's Tuesday Morning Ad Calls from 2014. A Roofing company submits some stuff they had written up that was to be used in communicating with members of a homeowner's association they were targeting… and Rich gets to work doing his thing… taking words that sound pretty good, actually… and making them sound GREAT. I like the part where he talks about taking little "jabs" at your readers, in a nice way, of course. This is truly the work of a master craftsman you are about to experience.
A tiny Wisconsin window company grew from $500K to $5M by attacking private-equity competitors with bold identity-based radio ads highlighting honesty, pricing, and local ownership. Rich then used the same strategy for Bay State Bath—female-led, local, and anti-Wall-Street messaging—paired with OTT/TV spots featuring "Baby Richie." Results: record sales and a major PE competitor collapsing. Local identity beats corporate sameness.
Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so you can accomplish the things in your business and in your life that are truly important.
Rich talks about how to REDUCE STICKER SHOCK when your prospective customers get that big fat expensive price from your sales person. Or at least that·s how they feel about it! UNLESS· you follow Rich·s advice today and get into some bigtime PRICE CONDITIONING.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today he's going to challenge you to examine your priorities… and see if you're spending your time on things that are truly important. This one's not very long, but the message packs a punch.
Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson's best effort, the homeowner turns you down. What do you do next? Do you give up? Is that sale gone forever now… another contractor's gain? Hopefully after today's round of clips, you'll understand why and how to follow up and keep fighting. A no today can turn into a yes with the right follow-up.
It's time for another episode of Random Friday… if you've listened to the podcast for a really long time, then you know that it used to be Random Saturday, but alas, times have changed. Random means that Rich spends a few minutes on little nuggets of interesting stuff that aren't really suitable for an entire podcast, but when you bundle them all up, you've got something pretty good. On the list for today: Playing dirty with your competitors, overproduced radio ads, standing out in print, giving yourself a break when you mess up… and the wit and wisdom of Brian Elias.
Did you ever want to read a book, but you just didn't want to take the time to read the book? Well Rich has your solution for today's subject, which is a book called "Made To Stick." It's a great book that will help your marketing… but instead of pouring through it, Rich has picked out all the most important parts… which he shares, along with his commentary and insight.
A contractor aims to grow from $23M to $150M by 2030. Rich shows that the path isn't new services or new states—it's dominating the existing market by being everywhere. With a 12% marketing budget, massive reach across TV, radio, OTT, social, PPC, mailers, events, and door-knocking creates enough familiarity, trust, and frequency to generate the 1,800+ monthly leads required.
So what's the ideal situation for starting a business in the home improvement industry. How about this: First of all, start it in 2010, in the ashes of the recession. Then do it as a woman in a male dominated industry. Then try doing it with 1 year old twins--that barely survived premature birth. Starting from zero. With no previous business ownership experience. Sounds ideal, right? Today you're going to meet Nissa Cleman who did exactly that.
It's a Monday so it only makes sense to continue listening to the best "5 Ways to Monday" episodes. It's a new year! And we're here to help you make it a GREAT one! Today it's 5 ways to generate leads in the new year. Some of the 5 ways might seem familiar–but with a twist. Some of them might be new to you. Make sure you hang in there for #5, because it's so obvious and so easy and so stealthy… you just gotta do it.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich has some cool stories for you that illustrate something he calls "Grace for Grace," and the importance of people getting grace from other people… the story about the school shooter at the end will have you in tears.
Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on your employees and their morale. You cannot operate your businesses alone; employees are the cogs that make the machine run without you. But they are more than just cogs. They should be reflections on you and the culture of your company. If that culture is negative and degrading… well, you shouldn't expect the highest performance. So how do you keep morale high and your employees humming along?
This episode is one that might just make your head explode; Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. That got Rich to thinking. He figured out some creative ways to utilize similar concepts for remodeling and home services companies…. The real question is: How much would it be worth to you right now to lock in guaranteed future buyers?
This is finally the year to break through. In this episode, Rich challenges contractors to stop repeating the same mistakes, commit to smarter marketing, and build consistent lead flow that fuels real growth instead of another year of frustration and excuses.
Today we look back and learn why goal setting and holding yourself accountable are key to becoming the success you want and deserve to be.
We curated the best episodes to teach you how to write killer headlines, eye-catching postcards, compelling blogs, and more.
We are nothing without our customers which is why today on our mega pod we have gathered the best episodes on how to take care of them… before, during and after they do business with us.
Today, we go online and try to master social media. We will talk about curating a company's social media pages as well as learn how to leverage social media's superior targeting, especially Facebook.
Today we delve into your customer's mind in order to understand what incentivizes them into action… aka why they buy and how to get them to buy from you instead of your competitors.
Today we continue our look back at the year's best Random Shows. These are the episodes that cover a wide range of topics too small to fill their own episode but too big to be ignored.
On this MEGAPOD, we give you the best L10 Podcast Episodes, in particular the Random Shows, when Rich tackles topics too small for their own episode but too big too ignore.
On today's mega pod, it's all about radio advertising. You'll hear 40 ads that will give you a better idea of what "Identity" Sounds like in advertistements
On this MEGAPOD, We give you the best L10 Podcast Episodes about Radio and Television advertising!
On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about Your Website
It's Sunday, and that means it's time for some inspiration. For the month of December, we're replaying the best of the best of our episodes curated over the entire run of over 2000 episodes. Not clips, not bits, but entire show-stopping episodes back to back to back covering a single relevant and compelling marketing topic. We're calling these mega pods… episodes so gigantic and jam-packed, each one is a feast to remember. We thought we'd begin thinking about a principle that's close to Rich's heart. What is it? Agape Love.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson's best effort, the homeowner turns you down. What do you do next? Do you give up? Is that sale gone forever now… another contractor's gain? Hopefully after today's round of clips, you'll understand why and how to follow up and keep fighting. A no today can turn into a yes with the right follow-up.
Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you execute. I'm talking about how you handle prospects on the phone when the first call in… and specifically how you handle their objections. Rich talks with person-to-person marketing expert Tony Hoty about how to overcome lazy phone habits and set more appointments.
It's Throwback Thursday, and we revisit a strategy call between Rich and the owner of a small kitchen and bathroom company in upstate New York. A few years ago, they paid about a thousand dollars to build a small, 9-page website… and despite the site NOT doing a lot of the things that Rich preaches on this podcast, the site seems to be doing "well enough" at generating enough leads to keep them as busy as they want to be. Does Rich have a bigger vision for them? Of course he does! But since the company is so small… and essentially has no budget… he goes into Bob Villa mode and shows them how to do it themselves.
Short little podcast for you, but you know, it packs a lot of punch. Rich talks about challenging your assumptions and the status quo; just because you've been doing something a certain way for a long, long time–is that still the best way to do it now? He's going to encourage you to dig into your numbers to validate and verify your assumptions, and not to be afraid to change if your status quo methods aren't measuring up.
You might be looking at the title of this podcast and thinking "What the heck is a thin theme website?" Ah… great question, and one that will be answered by the master, Rich himself, on the podcast today. Basically think of it like this: would you rather run a marathon if you weighed 480 pounds… or 180 pounds? Well, your website is probably the internet version of a 480 pound marathon runner, and that's no bueno. For Google, for your website visitors… it's just all around bad.
t's Monday, which means it's time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a little stale? Are results lagging? Maybe you need to put some pep in your print ads. Today Rich is going to give you a quick overview of what it takes to INTERRUPT people in advertising, and then he'll show you FIVE ways to make it happen.
It's Sunday, and that means it's time for some inspiration. And this Sunday, I mean literally, we are going to continue to talk about inspiration. How do you get it, where does it come from, and how can we get more of it? Last week on the Sunday podcast, Rich released part 1 of this series on inspiration and revelation… and today we have the second and final part for you.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on home shows and how to stand out in the crowd–from integrating your identity in pithy banners and educational flyers, to capturing leads and following up through texts and calls, to choosing the right booth location. Plus we hit on a couple of Rich's favorite tactics: the sweepstakes and big bill.
Every contractor has a powerful story that sets them apart from the rest—most just never tell it. In this episode, Rich shows how to uncover your company's true Identity, transform it into compelling narratives, and use those stories in your marketing to build trust, differentiate from competitors, and attract higher-quality, ready-to-buy leads.
It's Throwback Thursday, and today we hop in the time machine and set the dials for April 11th, 2011… that is right, ages ago! But guess what? In those years, the principles of marketing have not changed one single bit… and as you're about to hear… when it comes to identity, you've got to not JUST have a good case to present to the jury… er, uh… your prospects… you've also got to present it with power, precision, and passion!
Rich is going to swerve a bit out of the marketing lane and talk about FIRING people. Yep, firing people. And he's going to tackle the tough question of "how do you know when it's time to let somebody go." After all, most people who need to be fired still have plenty of GOOD traits… which makes it so hard. So listen up: Rich has a 4-step evaluation to help you decide if and when it's time to give somebody the boot.
Proximity marketing only works with a sustained, multi-touch approach. Rich outlines a five-step system using customer involvement, identity-rich mailers, check mailers, testimonial letters, and micro-canvassing to turn one completed job into multiple neighborhood sales. With effort and repetition, contractors can break through resistance and generate new local leads.
Feel like your advertising has hit a wall? NOt generating as many leads as you used to? Looking for ways to interject "something different" into your marketing plan? That's what today's episode is all about–mixing things up, and doing things a bit different. Not a TON different–just a little bit different.
It's Sunday, and that means it's time for some inspiration. And this Sunday, I mean literally, we are going to talk about inspiration. How do you get it, where does it come from, and how can we get more of it? This is a long episode, so today will be part 1, then i'll meet you here again next Sunday for part 2. As usual, this is interesting stuff.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about Facebook. Okay so you've heard Rich talk about Facebook on the podcast… about a million times. And for good reason! It's a really great way to get in front of… well, just about every prospect you could ever hope to sell something to. On today's showcase, we take you step by step through what Facebook is, what it does, and different ways you can use it. Rich calls it the Swiss Army Knife of social media. Let's make sure you use every tool it offers.
We're going to hear some new radio ads that we've produced here at Level 10 for one of our new Roofing clients; Rich is going to walk you through them, and show you how "telling your story" is critical to marketing success.
We join Rich in one of his old "Tuesday Morning Ad Clinic" webinars where a basement finishing company has submitted a postcard for review. They want to invite people to an open house they are holding at the home of one of their customers where they recently finished a basement to show off their work… and the postcard they are proposing to send is, well, not that great. Rich gives them a ton of suggestions how to make it better, more effective.
So… how's the rampant inflation treating your business? If you're like most companies, your prices have gone up–probably by A LOT. Which means that your prospects are experiencing something we like to call "sticker shock," which could have an adverse effect on closing ratios. How can you deal with that? Glad you asked! Rich shares some PRICE CONDITIONING blog posts that he's created for one of our clients over here at Level 10… and show you how sending links to them via text message to your prospects BEFORE the sales meeting might be helpful.
Discover six powerful strategies to dominate your market during the slow winter months. Rich reveals how to turn November-February into your competitive advantage through storytelling, mega-irresistible offers, pre-selling spring jobs, and strategic marketing investments. Learn why winter isn't dead season—it's domination season. Includes proven examples from successful contractors generating millions in off-season revenue.
What is Google Business? Why is it so important? How can you optimize it? Those are all questions that Rich answers today in a special episode in our "5 Ways to Monday" series. It's special because he brings Level 10 Contractor SEO Guru-extraordinaire, Katie Colihan, on the show with him to discuss the topic and all its nuances. This is truly an important episode… so set aside some time and get ready to learn.
It's Sunday, and you know what that means–Rich gets out of the marketing pool and does a cannonball from the high dive into the personal development and spiritual deep end. This Sunday is no different; Rich is going to talk about self awareness… and something he calls super-human self awareness.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we talk about selling yourself BEFORE you ever arrive at the house for your sales meeting. Don
Today's podcast is all about videos… and specifically, getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos--your customers!--say things that speak directly to your identity, so that those who are watching get granular, first-hand witnesses that you actually deliver on all your promises. It takes some planning, and it takes some effort, but the end result is well worth it… as you you'll see… er… hear when Rich plays some samples from his own client archives.
It's Throwback Thursday, and here we've dug into the vault and pulled out a real gem. This is a webinar that Rich recorded back in 2012 on the topic of creativity in marketing. He's going to give you ideas on THREE different ways to come up with ideas: 1) Inspiration, 2) deduction, and 3) mismatching. If you'd like to come up with new and innovative ideas for your business, this is going to be a great resource for you.
"Websites are like stained glass windows: they sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within." That's a quote from Elisabeth Kubler-Ross… well, sort of… the real quote is about people, not websites–but the point is valid! Rich is going to give you kind of a warning about being overly smitten by the way your website LOOKS… and encourage you, well, build a site that looks good AND actually does what a website is supposed to do.
Okay, we're back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended up paying more for radio for this client in this market than he's paid for any radio anywhere, ever… but as you can imagine, there's a good reason… which Rich will explain in detail. But just because he paid a lot, don't assume that he didn't get a good deal. Confused? As you'll hear… media buying is a supply and demand game… when supply is low, prices go high. Then you have to decide what your options are. If there aren't any good options… well… I think you can see where this is going.
Another Monday means it's time for another installment of our "5 Ways To Monday" series… How would you like to be a recognized expert in your field… and somebody who is sought out online for your expertise and opinions? Well you're in luck: Today Rich tackles the topic of how to become an online influencer!
It's Sunday, and Rich is putting on his preacher hat as he tends to do sometimes… Today he's going to talk about 5 times Jesus was loved without condition… but there is actually a lot more to this. Rich is going to also talk about WHY it's necessary to love without Condition… and how a big part of what Jesus was here on earth to do… was to model that for us.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover the topic of innovation. Let's face it: if you are not innovating your business, then you're stagnating. Worse, your competition might be doing the hard work you're avoiding which means they'll outshine you. Innovation has always been a big part of what Rich teaches and preaches about… and he's kind of cracked the code. We will hear a couple of Rich's 20 different innovation formulas–that's right, 20 tricks to stand above the rest. Plus Rich discusses two of the greatest innovators he's encountered. You don't want to miss this.
Okay, I'm just putting it out there right up front that this is kind of a weird episode of the podcast. I'm assuming that since you're listening you probably "get it" when it comes to the Level 10 mindset and principles… and you listen so you can find new and practical ways to improve your business. Good for you! But it turns out, not everyone gets it. Like the operator of this sunroom company that's on today's strategy call with Rich. He is 100% convinced that price competition is unavoidable and devastating. When Rich tries to tease out his identity… and explain how that's the key to overcoming price competition… well, let's just say… he's not having it. So Rich backs up and tries again. Nothing. And again. Nothing. Until Rich sends him on his way. Now that's not to say the advice Rich gives him isn't good--as usual, it's outstanding. But by the end of this podcast, you'll be shaking your head right along with Rich.
It's Throwback Thursday, and today we're taking the wayback machine to 2012 for a webinar Rich did called "Advance Joint Venture Strategies." What's a joint venture? It's when you work with other companies to leverage either their name or their customer list to generate leads and sales. Rich will cover three kinds of joint ventures today. First, becoming a content provider… second, what he calls "left field endorsements," and third "product placement." The idea here isn't really to say "here, do this exact thing," but rather, "Here are some ideas and concepts to spur ideas for you in your business."
You know that Rich is a master at explaining stuff that's normally not that easy to understand… like SEO, for instance. And websites. On today's podcast, Rich breaks it down and makes it even simpler to understand as he talks to a roofing contractor who has a website that's…. Well… in need of some improvements. Rich breaks it down and makes it sooo easy to understand, that it can be summed up in four short words: Show up, stand out. As in… your website has to show up in Google Rankings… and then it has to stand out so that people fall in love with it and want to do business with you. You're going to love the simplicity of this–and the power.
Rich talks Financing! If you've read his book, Unlocking Unlimited Lead Flow, you know that Rich loves him some financing. He's going to show you how it can help you raise your average ticket, raise your conversion ratios, and just plain raise sales. He'll go through a script for how to utilize it--and how NOT to utilize it… and even show you how to use it in your advertising.
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about CONTENT, and specifically, how to make it more interesting, engaging, relevant, and AWESOME.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. What does an 11-year-old kid standing on third base at a critical moment of a big game and a married man being invited to a business dinner by a female colleague have to do with each other? Well, both of them will have conflicting voices running through their heads telling them what to do… and their ability to distinguish and listen to the RIGHT voice could have a major impact on the outcome--positive or negative. And that's what today's podcast is all about--distinguishing between the various voices in your head that are attempting to guide and influence you.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you're the attorney in charge… and it's a life or death sentence on the line. You can't just throw out a bunch of platitudes, you have to build the case. And that's what this week's showcase is all about.
It's Random Friday, that weirdly interesting podcast episode we run every month or so where RIch aggregates a bunch of little nuggets that don't really warrant an entire podcast, but are certainly worth talking about. Today Rich covers diverse topics such as billboards, putting friction in your lead forms, how and when to rotate your TV and radio ads… and a bad experience down at the credit union. And more!
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. You've heard Rich on the podcast talking about financing before… you know, how you should integrate the discussion into your salesperson's opening, and talk about monthly payments from the git go. Today's podcast starts there… and then takes the discussion of how to implement financing to Ninja levels that will get you thinking.
This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causing them to have problems with their insurance companies. Then, just as he's getting worked up… the recording goes bad, and Rich has to finish the episode on his studio mic by himself. Do you think that stops Rich from giving great advice about Victory going to the one with superior forces at the point of contact, and telling you exactly how to do that? Of course not. It's going to take more than a messed up recording to keep Rich from improving your marketing!
Today's episode is a bit of a changeup… you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogans for one of their clients. You'll find this process both fascinating and inspirational. Well, not inspirational like "Now I want to run a marathon or climb Mt Kilamanjaro"... but inspirational like "Hey I could do something like this for my company."
Another Monday means it's time for another installment of our "5 Ways To Monday" series… The economy's tightening—so should your business. Scrutinize workers, sales reps, suppliers, expenses, and marketing to boost efficiency, cut waste, and maximize profitability without losing momentum in slower economic times.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we review core concepts of Level 10's marketing strategy. This is a great refresher if you've been listening to the podcast, absolutely necessary if you're new to Level 10, and a perfect bookmark podcast you can return to anytime you need the reminder.
Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every channel under one Identity-based strategy for consistent messaging, unified reporting, and predictable lead growth.
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today, we continue our discussion on Innovation Formulas. What's an innovation formula? It's a specific way to look at your business in terms of innovation. Today's formulas include such things as the "Pulaski No-Punt," "Free Lunch," "Guaranteed Greatness," "Grand Theft Inno," and "Quality Counts." It's a smorgasbord of innovation, and you're going to get some great ideas!
Want to know what separates a great website from a mediocre one? One that generates leads vs one that just kind of sits there? Today Rich goes through a list of TEN things that we do over here at Level 10 Contractor that make our sites, well, better than other ones you might get from other companies.
Watch on YouTube: https://youtu.be/AhamlAIKo2M
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, it's all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more.
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, it's all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more.
Watch on Youtube: 6 Side Hustles for Contractors [WITHOUT Losing Focus on Your Main Thing]: https://youtu.be/y7puzZ-R9Us
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich's message today just might strike a chord… because he's basically going to tell you to STOP trying to fix yourself. He's going to give you a new perspective on why you have the struggles you have, and what to do instead of trying to fix them. He starts with a parable called "strengthen what is good about the lawn," then talks about not resisting evil.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover branding. What's that you say? You already are the master of branding? Or you're too small for branding? Nonsense, on both accounts! Branding is more than your name or your logo or the bright color you wrap your service trucks in. Your brand is your promise. In Level 10 parlance, it is your Identity. It's what sets you apart and makes your company superior to the competition… and you better be sharing it in every piece of your marketing.
As the title would suggest, this episode is geared toward smaller remodelers, and it has to do with having a fundamental understanding of what it takes to be successful in business, from a marketing perspective. If you're a bigger company–go ahead and take a listen, too… you just might find this to be helpful for you as well.
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today is a real treat. Innovation has always been a big part of what Rich teaches and preaches about… and he's kind of cracked the code. Instead of doing what most innovation books and gurus do--which encourages you to be innovative, and tells you about Apple and Southwest airlines--like that helps… Rich actually figured out about 20 different formulas that you can use to help you, you know, ACTUALLY generate those ideas! On today's podcast--which comes from a 2012 webinar… he's going to go over about 10 of them… then next week on the TBT podcast, he'll give you the webinar with the other half of them.
Watch on YouTube: https://youtu.be/eYoYVbkEDX0
Today's podcast is interesting on many levels. Rich is going to tell you a story about the time when he was a juror on a murder trial… and how the district attorney's failure to clearly educate the jury on certain specific points that he THOUGHT were readily apparent to everyone confused the heck out of the jury and caused them to draw all kinds of false conclusions. Cool story--but what does it have to do with marketing, you may ask?! In a word: EVERYTHING! Your business is on trial, your product or service is the defendant, your customers are the jury… and YOU are the attorney in charge of defense. You've got to make absolutely 100% sure that the jury understands exactly what you mean every time you open your mouth. Because guess what? They're NOT experts on what you do and what you sell and how you do it and what they should look out for. So it's your job to educate them.
In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business Profiles, Meta ads, and PPC. He breaks down "geo-keyword pairs," the power of identity-based websites, and the importance of optimized service-area pages, reviews, and consistent digital marketing to build predictable, million-dollar-a-month lead flow.
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about negotiating those media deals. This topic is on his mind because he's been working with some of Level 10's staff on media negotiations recently… and he made a few notes on some things he's been helping them with. So it's not exactly like being a fly on the wall for a personal training from Rich–but it's pretty darn close.
It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today Rich answers why no one keeps to their goals. He quickly disposes of the old, stand-by excuses of being too lazy, too busy, or too distracted by other things. It might actually have more to do with overcoming negative FEELINGS that you’ve attached to making the changes you want in your life--feelings that you might not even be conscious of.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we cover a core tenet in the success of Level 10 marketing, namely Education. Customers want to make the best buying decision. If you help them do that–not just sell them on why to buy from you–but really help them understand the right questions to ask and everything they actually need to know before remodeling their kitchen of refitting the bath for example, they will see you as the font of knowledge and 9 times out of 10, they select your business.
Contractors are drowning in software, data, and “AI” tools that don’t talk to each other. Enter Rize—the AI growth engine built to fix it all. In this episode, Rich Harshaw talks with co-founder Vincent Sun and enterprise sales expert Chris Rice about how Rize will revolutionize home improvement companies by creating true AI employees that automate, analyze, and integrate everything you already use.
Contractors are drowning in software, data, and “AI” tools that don’t talk to each other. Enter Rize—the AI growth engine built to fix it all. In this episode, Rich Harshaw talks with co-founder Vincent Sun and enterprise sales expert Chris Rice about how Rize will revolutionize home improvement companies by creating true AI employees that automate, analyze, and integrate everything you already use.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Got a small, local business? Today we go back to 2014 for a webinar Rich did back then teaching David how to beat Goliath. The principles he’s going to discuss can apply to any kind of business… but for his example, he shows you how a local Korean Donut Shop can outmarket the evil empire known as Krispy Kreme. And not just outmarket--actually take them DOWN. THis is a fun one, but also very instructive.
This episode will provide a little boost for all of you out there who sell replacement windows. Rich is going to explain to you why you should offer a free glass breakage warranty… and then, why you should double down on it and feature it in your advertising and marketing messages. This seemingly little thing can actually be a really big deal to your prospects and customers.
Rich kicks off at GAF Toronto—a major roofing industry training and networking event hosted by GAF and Gibson’s Building Supplies—with a powerhouse keynote on what contractors should truly optimize for: not just leads, but brand, reputation, and long-term market dominance. A masterclass in identity-driven marketing.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… That something this round is tactfully market against your competitors. We’re not talking about taking the gloves off and hitting below the belt–but we are talking about honestly and accurately measuring how YOU do vs. how your competitors do–and using that information to your advantage.
It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today… we tackle self-improvement. Rich shows you how to identify and tackle opportunities that are all around each of us all the time--but that we probably don’t even notice. There is a little bit of business-related stuff in here, but a lot of the content applies to your personal life. If you like to hear RIch tell stories, you’re going to love this podcast… every concept is illustrated with those trademark Rich stories.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.Rich reminds time and again that effective marketing is good storytelling. That is what we are focusing on today: how and why it is crucial to tell your company’s story in a way that explains–without a doubt–why you are the absolute best buying decision for your prospects.
This episode is all about Farming. As in advertising farming. As in… radio and television advertising that is designed to nurture the audience over time so that they automatically know to call you whenever they decide that they need whatever it is that you sell. Rich is going to walk you through the process of determining how big your “farm” is… each TV station and each Radio station is compared to a piece of land--some big and some small, depending on the audience size and associated cost to reach them. Rich will show you how to figure out how big the entire farm is, so that you can then choose which pieces and parcels of land within that farm to start, well, farming.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today’s episode is from a webinar Rich did called the Tuesday Morning Ad Clinic, where contractors used to submit ads for critique and improvement. Today a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines. This is pretty cool--you get to be a fly on the wall as Rich breaks down the identity points of this company and then translates them into headlines that are a lot more likely to move the needle than what they started with.
Rich compares unforgettable classic rock intros to the opening lines of advertising. Just like great songs hook you instantly, ads must grab attention fast—or risk losing listeners. Discover why a strong intro is everything in marketing, with real radio ad examples that prove the point.
When a client’s print ad fell flat with a cheap gas-card gimmick, Rich stepped in. By weaving in Clemens Home Solutions’ authentic story and values, he transformed the ad into identity-driven marketing that actually connects. Discover why telling your story always beats shallow offers.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… This round, we’re talking about how to tactfully market against your competitors. We’re not talking about taking the gloves off and hitting below the belt–but we are talking about honestly and accurately measuring how YOU do vs. how your competitors do–and using that information to your advantage.
Welcome to the Sunday Podcast… as you can see from the title of today’s episode, it’s about that famous scripture in the Bible about how it's easier for a camel to pass through the eye of a needle than for a rich man to get into heaven.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we focus on joint ventures. What’s a joint venture? It’s when you work with other companies to leverage either their brand or their customer list to generate leads and sales. Rich covers three instances of joint ventures in this episode. First, becoming a content provider… second, what he calls “left field endorsements,” and third “when you have something to sell no one has ever heard of.” Sit back and take notes. The answer to your question about where to locate more leads might just be your neighboring businesses.
This episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure? Rich will have you convinced that this is a good way for you to market in just 15 short minutes.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. In 2008 to 2014 Rich hosted a webinar series called “Innovation Hour” where he would work on innovation strategies for various kinds of businesses. That’s what we’re grabbing for today… and honestly, this is pretty freakin’ cool. Rich uses an innovation formula he calls “Captain Obvious” to ask this question: What things could we do to make it 100% super obvious that we deliver on the brand promise we’re making in our identity?
If you had a brand new company, and were starting your marketing on a shoestring budget, what would you do to generate leads? That’s exactly the question that this owner of a startup window company asked Rich… who, as you can imagine, had some really good answers. Hunting vs. farming. Identity vs. tactical execution. PPC vs. Facebook. It’s all covered in this conversation–and in a lot of detail.
Rich and Max Meade from Alivo explore four unique AI personalities designed to handle leads and customers. Discover how these AI tools improve response times, build trust, and create better customer experiences for contractors aiming to elevate their marketing and sales performance.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Is your website generating all the organic leads that it could… and that it should? The truth is, it’s probably not even close… and the truth ALSO is that you probably don’t even realize it! On today’s podcast, Rich dives into FIVE ways your website is failing you… including fat themes, missing directories, lazy content… and more… This is a great episode. I encourage you to pay close attention, and then audit your website when you’re through.
It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich discusses each and why they are crucial to your marketing success.
If you’ve listened to this podcast consistently over the last two years, you’ve heard Rich allude to the fact that his company, Y2Marketing, crashed and burned in spectacular fashion in 2004. Today, Rich tells the whole story to a group of conference attendees. Trigger Warning: there is a lot of crazy stuff you’re about to hear… backstabbing, sabotage, intrigue. This could be a movie… I’m not kidding. Take a listen and see what you think!
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we join Rich on a Tuesday Morning Ad Clinic, where a client submitted a large, gangly folder for Rich to critique. The folder was to be handed to customers after a job was over, with the goal of asking--and getting--referrals. It was very complex, and also involved a reloadable Visa gift card. Rich listened patiently to the explanation, then gave one of the best 25-minute explanations of how to REALLY get referrals you’ll ever hear.
In this episode, Rich Harshaw chats with Tricia Drake to unpack the Entrepreneurial Operating System (EOS) · what it is, how it works, and why remodeling businesses should care · in just 45 minutes of practical, game-changing insights.
In this episode, you’ll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman’s Bath to develop radio ad concepts. The discussion highlights how the company’s guarantees, values, and customer promises can be translated into compelling advertising that connects with listeners.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today, that something is “getting more utility out of all these great blog posts that you are creating.” After all, if they just sit there on your website, they are underleveraged! So here are some good ideas on what to actually do with them!
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about Level 10 Contractor’s Secret Sauce: Identity. You’ve been listening to Rich talk about Identity for a million years now on this podcast… And he’s been talking about it for a lot longer than the podcast has been around, trust me! But how, exactly, do you determine what your identity points are… then execute on your identity? Glad you asked! On today’s showcase we hit the ABC’s of Level 10 Contractor Identity.
Rich and Chad Morgan discuss Quick Page, a video-based follow-up tool transforming contractor sales. They reveal how personalized video builds trust, boosts engagement, and closes more deals faster than traditional methods.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’ve pulled out one of Rich’s old “Open Forum Webinars” where members could participate and ask any question they want. In this episode, a contractor has committed $2,000 for a home show, and wants to find the best way to maximize her investment there. Rich gives her plenty of good advice, including a couple of his favorites: sweepstakes, and the big bill.
In this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Surge marketing event is transforming the way contractors generate and close leads, with proven strategies that deliver 200–500 qualified leads every month. From real-world success stories to actionable marketing tactics, this conversation is your intel briefing for building a lead-generation system that works like clockwork.
This episode is the first in a series of 3 talks that Rich gave and recorded at a recent conference he spoke at. Instead of focusing on marketing, he instead decided to focus on what it takes to be successful as an entrepreneur. Today’s episode is Entrepreneurship 101.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… We’re going to visit Wall Drug… that middle-of-nowhere tourist trap somewhere in South Dakota that has a million billboards that try to coax you to stop and buy a doughnut or look at their dinosaurs. If that all sounds weird, just listen to podcast #576 from April 6, 2021. Bottom line, we’re here today to talk about different ways to hit people over the head with a message a million times–in a really compact timeframe… to enhance the likelihood of said messages being seen and absorbed.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about online reviews. Everybody knows that online reviews are super duper extra important, right? Well then why do we see so many contractors and so many websites that either don’t have any at all… or just sort of tack them on as a little extra thing, almost as an afterthought? Today, we talk about the importance of social proof when convincing prospects to buy from you as opposed to buying from anyone else, specifically utilizing online reviews. If you aren’t turning your happy customers into raving fans, you’re losing sales before you even have a chance to sell them.
Rich interviews Chuck Thokey of Top Rep about scaling remodeling companies through stronger sales leadership and coaching. They discuss shifting from owner-driven sales to professional teams, proactive versus reactive management, modern training methods, and Top Rep’s innovative AI sales simulator that sharpens skills, boosts closing rates, and drives growth.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said “we’re in your neighborhood.” Suffice it to say, he wasn’t thrilled with that, so he gave them some advice as to what might work better.
This discussion with the founder of gFour marketing, Brian Kaskavalciyan, is all about how to use follow up emails, texts, and mailers to MASSIVELY increase repeat & referral business. Rich gets really worked up about this… and at the end, he basically says you are, well, stupid… if you don’t take Brian up on his services. That’s a bold claim… take a listen to see what that’s all about!
Rich interviews Heidi Ellsworth, founder of Roofer’s Coffee Shop, an online community for contractors. They discuss its evolution from classifieds to a multimedia hub offering podcasts, webinars, articles, directories, and forums. Heidi also shares insights on women in roofing, industry innovation, and expanding into specialized “coffee shop” platforms.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today’s topic: Social Proof. What we’re talking about here is showing people that OTHER people who have used you actually LIKE you… here’s how to get it done.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about search engine optimization, most commonly known as SEO. This includes coding and content put in place on your website to get Google’s attention so Google serves you up to their customers and your prospects. We will discover today that the practice of SEO has been unnecessarily shrouded in mystery. It is actually as simple as casting a hook on a line in the ocean. Yes, it requires work to get a bite and even more when you do, but you’ll learn today SEO is something any of us can understand… and win at.
If you’ve read the book, Unlocking Unlimited Lead Flow, then this will be very familiar to you. This is the story of the 172 hardwood dowel rods… going way, way back to the very beginning of Rich’s career, and his client who made pool tables, air hockey tables, and video game cabinets, Dynamo. This version of the story has a few extras not found in the book… and is a fantastic example of how to build an identity with high levels of power, precision… and passion.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going back in time to December, 2012… and if memory serves, that’s when the world was supposed to end because of the Mayan Calendar, or something… Rich sounds awfully calm in the face of impending doom as he discusses creating incentive programs for people who give you referrals.
Rich Harshaw talks with Tim Brown Jr. of RGS Exteriors, discussing the strategic makeover that elevated net profit from 5% to 15% in just three years. They unpack actionable tactics, mindset shifts, and operational strategies tailored for remodeling pros aiming for sustainable, high-margin growth.
Rich’s keynotes energize contractors to “make the jump” to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and strategic radio/TV media—all integrated to deliver real lead volume, differentiate brands with precision and passion, and empower sustained, market-dominating growth.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… There are a few building blocks of the Level 10 philosophy that just never change… that you can take to the bank. Identity, Engaging Content, and Farming are three that come to mind. And also Diggable content. Yes, you have to have interesting, relevant ENGAGING content… on your site, in your ads… anywhere you are marketing. But the key is to make sure that people actually SEE it. That’s what DIggable content is all about--making sure your awesome content is seen.
It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, it’s all about Fun! Specifically, it’s a challenge to you to find ways to make doing business with your company more exciting and pleasurable! It’s not only possible, it might actually be a big competitive advantage for you.
Have you ever bought leads from Home Advisor or Modernize or similar companies? How’d it go? If you’re like most companies--not all that well. But there is a small group of contractors out there who have cracked the code and are making money hand over fist from what Rich calls “aggregated” leads… and in this episode, he covers both the pros and cons of pursuing them… and if you do, how to capitalize.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we dig deep into the archives for a webinar Rich did on Canvassing in 2013. The information is still good… he covers why traditional canvassing approaches can be problematic, and three different ways to approach it that might be better and more effective. If you have any interest in knocking doors, this is the podcast for you.
Rich frequently talks on the podcast about the importance of building your brand; today Rich is going to talk about raising your prices so you can AFFORD to build your brand. He’s going to share the story of the Ignition Code--which is all about having the swagger that comes with KNOWING you’re the best. When you get there, it’s time to raise those prices and get paid what you're really worth. Your sales staff might not like it--and Rich has a solution for that, too. You might want to take this one sitting down.
Have you ever thought about running a contest in your business as a lead generator? You know, like a sweepstakes… or a giveaway? As you’re about to hear, contests can be very effective--if you have the right tools and the right plan in place. On the podcast, Rich is going to give you some quick tips on how to run a contest.
Everybody knows that reaching out to your existing customer base is a great way to generate incremental sales… but for many contractors, it’s one of those “should do” things that they never really get around to. Consider today’s podcast a little nudge in that direction… a little inspiration to get you moving.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we talk about referrals. We love referrals--love them!---which is why we practically beg every customer for a list of friends and family, understanding that if we could leverage this social proof, we could transform one job into a never-ending stream of revenue. Unfortunately, as we all know too well, referrals are more elusive than Bigfoot, and more times than not, when we ask for them as we wrap up the job, customers clam up like they’re keeping a secret. They aren’t lying or being cagey most of the time; they just really don’t know who else needs a roof or new gutters or a kitchen remodel when you ask them out of the blue.
This podcast is an answer to an email that Rich received recently from a podcast listener about landing pages. It seems that RIch had mentioned on a webinar that he prefers to send web traffic to landing pages that are on your main website… as opposed to some conventional wisdom that says you should have stand-along landing pages. What’s the best way to handle this? Rich has all the answers on this admittedly thorny topic.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, Rich walks you through the website home page identities of 25 different remodeling companies in rapid-fire format. If you’ve ever listened to Rich talk about the concept of Identity and wanted to see examples, well, here’s your big chance.
It’s one of Rich’s least favorite but most passionate topics today--the poo poo platter! This is a crappy radio or TV proposal that a TV or radio station will send over to a local contractor, hoping that they will sign it without really understanding what it is they are buying. Rich has had a couple of these sent his way recently for evaluation, which told him that it’s time to do another podcast on this topic, so he can expose the tactic and save you from a bad media buy.
Unlock the secrets to explosive business growth with Gary Cohen of CCN. “Managing KPIs” distills complex metrics into simple, actionable steps. Learn how to track what matters—boost revenue, optimize profits, and scale your operations—all in just a few minutes. A must-watch for entrepreneurs serious about measurable success.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Rich is going to talk about information offers. That’s when you put an offer in your advertising for people to request a free report of some kind… you know, instead of just calling in to set an appointment. Information offers cause leads to go up… but a lot of those leads are not ready to meet with you. So… is it worth it? Rich thinks so… with a little strategy and planning.
It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors. We’re talking proximity marketing strategies to incept your brand and brand promise---your identity as we call it--into the mind of every curious or jealous neighbor learning about the Smith’s new steel roof or the Jones’s updated kitchen from the jobsite sign in their yard to identity-driven take-one flyer, from the bright van wraps to the postcards with compelling education and offers that begin to show up in their mailboxes like clockwork.
AI call center technology just got 30-50x smarter. Balto CEO Mark Bernstein reveals how their real-time AI coaching transforms call center reps into closers while they're talking to customers. Unlike voice bots that make people hang up, this human-in-the-loop system provides instant answers, automated note-taking, and edge case solutions. Starting at $20K for 15 seats - the future of call centers is here.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re dipping into the archives clear back to 2012 when Rich did a webinar where he breaks down a book called “The Power of Habit” by Charles Duhigg. It’s a good book, and therefore, a good webinar/podcast… as Rich distills the most important parts for your listening convenience. First, he reviews principles from the book… then he talks about how to implement positive habits into your company and your marketing… and also your personal life.
Abby Bender reveals how she built Abby Home from startup to $15M using strategic TV marketing, storytelling, and her signature "I know a girl" tagline. Learn her exact playbook: 15-second TV spots, triple-pane window sales strategies, brand ambassador programs, and OTT advertising tactics that captured 27% market share in Milwaukee's competitive construction industry.
Okay, so you might be looking at the title of this podcast and be thinking, “what the heck is an information offer?” What we’re talking about is in your advertising… instead of ONLY asking people to call in and set appointments… or only calling in to take advantage of some promotion or sale that you’re running. ALSO giving people an option to request INFORMATION from you. That could be in the form on a comparison guide, and idea guide… something like that. Rich is here to give you all the details.. And show you exactly how this works.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… You know you need to write engaging blog posts… I mean, Rich has only talked about engaging content as the cornerstone of your website and SEO about a million times… but the question is: How do I come up with IDEAS for engaging content? Rich is here to shed some light on that topic… he has 5 ways, to be specific, including leaning into your identity, educating people about your products, identifying common sales questions, using something called The Headline Bank… and using Case Studies.
It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
This Topic Showcase episode compiles highlights from 2000+ Level 10 Contractor podcasts, focusing on post-rejection sales strategies. Rich explores how to follow up after homeowners say no, turning rejections into future sales through persistence and education. Today, learn non-intrusive follow-up methods, hear from a CEO on effective programs, and discover the real reasons behind in-home sales failures and recovery tactics.
Fair warning, today’s podcast has some elements of being political in it… but the message itself isn’t political at all. It’s about kindness, empathy, and compassion… and how to give yourself and others permission to be less than perfect. This will be helpful in both your personal life and your business life.
Everyone knows online reviews are crucial, yet many contractors either lack them entirely or treat them as afterthoughts. Rich explores why reviews are game-changers across platforms like Amazon, App Store, and travel sites, then applies these insights to contracting businesses. Drawing from a relevant webinar, he demonstrates how strategic review management can transform your business success.
This podcast covers Operation Lead Surge, a major remodeling industry marketing event featuring 88 marketing ideas. The preview webinar focuses on magnetic identity building strategies, seven lead generation methods producing 200-500+ monthly leads, and conversion engines that stop profit leaks. The two-day Philadelphia event in September offers tactical, no-fluff systems for contractors spending $25K-$100K+ monthly on marketing, with exclusive attendee discounts available.
The discussion explores how companies can sacrifice short-term profits to accelerate growth and generate larger future profits. Amazon serves as the prime example of this strategy, successfully forgoing immediate profitability to reinvest in rapid expansion. This approach allows businesses to scale faster and ultimately achieve greater long-term financial success than traditional profit-focused models.
This podcast features Rich Harshaw and Tim Mush discussing five ways to improve speed to lead for contractors. Key strategies include: optimizing website conversion ability, testing response times regularly, routing leads to CRM with real-time alerts, communicating immediately through multiple channels (phone, email, text), and adding chat functionality to websites. They emphasize that 78% of customers buy from the first business that responds, making rapid follow-up critical. The discussion also stresses combining speed with skill for effective lead conversion.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we tackle a topic many contractors shy away from, usually because they believe they’re too small-time for it or they’re frightened how difficult it can be to track results. Some think it’s just too expensive. What are we talking about? Radio and Television Advertising. Dominating the airwaves… of at least the patch you service.
It’s time for Random Friday… that’s when Rich pulls out his notepad and talks about all the little bits and pieces of things that don’t really warrant an entire podcast episode, but are still worth talking about. Today Rich talks about Amazon accepting returns at Kohl’s stores, getting aggressive with lead generation, two similar roofing companies that have totally different identities, a client who’s quitting, and blog posts to help clients understand why your prices are higher.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today we’re going clear back to 2012 for a webinar Rich did about creating publicity stunts. Which by the way, makes it official--Rich has now covered every imaginable marketing topic on this podcast… you’re welcome! This podcast is both fun and thought provoking… there is definitely something in here that you can use in your business… whether it’s a challenge, a giveaway, or a raw spectacle… you’re going to like this.
What does it take to grow your company to twenty million dollars? That’s the question this HVAC company had for Rich when they called to pick his brain about creating a new marketing plan. Listen as Rich walks them, step by step, through what they SHOULD be doing to get where they are trying to go. As you can imagine, it starts with an Identity, which then gets infused into a website, SEO, and advertising. This is a really good, straightforward discussion… lots of clarity, easy to understand.
Everybody wants to grow their company, right? Of course! But what if you want to massively grow your company--not from $3 to $10 million… but from 30 to 50 million… and then to 300 million and beyond? For a lot of contractors, those kinds of numbers can seem unrealistic and not necessarily even desirable. But they are doable… as you will hear Rich discuss on this podcast, Keys to Massive Growth.
Struggling to create compelling customer case studies that actually convert prospects into paying customers? You're about to discover the exact 5-step system that's generating millions in revenue for home improvement contractors across the country.
Most contractors think case studies are just glorified before-and-after photos. Dead wrong. The most successful contractors use case studies as their secret weapon to build unshakeable trust, demolish buyer objections, and turn website visitors into high-paying customers. In this episode, I'm pulling back the curtain on the exact strategies our Level 10 Contractor clients use to create case studies that don't just tell stories—they sell projects.
Whether you're a kitchen remodeler, bathroom contractor, roofing company, or any home improvement business, these proven tactics will transform how you showcase your work and skyrocket your conversion rates. From documenting extraordinary customer experiences to hiring brand ambassadors who hunt down your best success stories, you'll learn the insider secrets that separate million-dollar contractors from the struggling competition.
It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we discuss the importance of winning the marketing battle…. and specifically marshaling superior forces at EVERY point of contact to ensure that victory. What does victory look like? Eyeballs converting into leads converting into sales. The best strategy to conquer your marketplace is to make sure you are in front of your prospect saying exactly the right thing at exactly the right time. How can you guarantee that? With multiple points of identity-rich content and messaging.
Most contractors are sitting on goldmines of untapped potential - paying for software they barely use, missing leads because of slow response times, and drowning in $20/hour tasks while making $200K+ decisions. This episode will blow your mind with how much money you're leaving on the table. Chris Diroll from SMA Support Services reveals the hidden efficiency killers destroying your ROI - and shows you exactly how to fix them with a game-changing team structure that eliminates the biggest problem with virtual assistants: YOU having to manage them.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here is Part TWO of a 2014 webinar Rich did called “Marketing Quick Picks.” Last week was part 1… if you missed that, Rich covered hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Part 2’s topics include design tips, creative videos, jingle logos, and vanity phone numbers.
Rich has a fun little episode for you about making yourself an expert to the marketplace… which can be done on TV and radio… or for the less adventurous, on your own website and social media feeds. Learn how becoming a consumer advocate will capture more leads and increase your sales.
In this eye-opening episode of Level 10 Contractor Daily Podcast, host Rich Harshaw sits down with Jason Schnulle, Senior Business Development Manager at Networx Enterprise Pro, to crack the code on lead aggregation once and for all. If you've ever wondered whether buying leads from aggregators is worth the investment – or if you've been burned before and want to know what actually works – this conversation will change everything.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… This episode is about one of those little things that SEEMS insignificant, and that you almost never think about… but can make a huge difference in your business. Rich is here today to give you some ideas on how to convert more of your appointments into leads. How big of a problem is this--you might be surprised.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we dive into social media and learn why Facebook is the champ.
Are you LOSING customers before they even call you? 🚨 If you're not giving instant pricing on your contractor website, you're literally watching money walk out the door to your competitors!
In this game-changing episode, I sit down with Austin Rosenbaum, CEO of DemandIQ, to reveal how contractors are DOUBLING their lead conversion rates (yes, you read that right - from 1.7% to 3%!) by giving customers what they actually want: instant ballpark pricing estimates.
This isn't just another "nice-to-have" tool - this is the difference between thriving and surviving in 2025. With 40% of new homeowners being millennials who expect Amazon-level customer experience, the old-school "come to your house first" approach is DYING fast.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. This episode is something Rich calls “Marketing Quick Picks,” which is where he bounces from topic to topic, giving you little gold nuggets of marketing wisdom. In this installment, he’ll be covering hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Next week we’ll meet back here to finish this webinar where Rich will give design tips, creative videos, jingle logos, and vanity phone numbers.
Identity is a core concept here at Level 10 Contractor and the key to making your marketing pop and you stand out from the competition. Rich consults a client and helps them define their core principles and identity. Together, they tease out evidence to prove the claims and write Level 10 marketing.
This podcast is all about Canvassing. Yes… door knocking. I know, I know… it’s not something you’re really into. But what if there was a way to make it work… I mean, REALLY make it work? Rich interviews Chris Thompson, otherwise known as the canvass king. He’s got a unique approach to door knocking that gets results that are 5 to 10 times BETTER than traditional canvassing. FIVE TO TEN TIMES MORE LEADS! His method works where others fail because he overcomes the biggest problem canvassers face… which is breaking down the wall that people immediately put up when they see a canvasser. This method is different--but it also makes perfect intuitive sense.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… You knew this day was coming--it’s the day when you finally decide to get up to date with marketing technology and get on board with texting. Hey, it’s not just for teenagers anymore. Actually, that was like 15 years ago! Now texting is, without a doubt, the most effective and efficient way to stay in touch with your customers and prospects for your contracting and remodeling business.
It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we focus on hunting leads and lead generation in general.
Happy 4th of July--it’s Independence Day, and Rich has a special message for you today called “Here's What Liberty Looks Like.” It’s his unique twist on freedom--and the privileges & responsibilities that come with it. He’s going to tell the follow-up story to last year’s Thanksgiving message... where he told you about Kariuki, the Kenyan Uber driver, who excitedly exclaimed, “Every American has already won the lottery, and they don’t even know it!” But when Kariuki started sending money back to his parents in Kenya, he quickly discovered what happens if things are simply handed to you. Take these lessons into your day to day contractor operations.
It’s another Throwback Thursday, where we dig into the vault and find marketing gold from days gone by. Rich is going to talk about Telemarketing… and per the title, he’ll discuss TEN different ways to use the phone in your contracting or remodeling business. Make sure you listen to all TEN… you just might get a great idea that you hadn’t really considered before.
Rush accidentally discovered the holy grail of business: turning customers into lifetime assets that appreciate in value over time. In this eye-opening episode, Rich Harshaw breaks down how this legendary rock band's business model can transform your contracting business from feast-or-famine transactions into generational wealth.
Let's talk about billboards! No secret what Rich is going to cover, but to give you a bit more detail, he'll be talking about when to use them, what to buy, and what to put on them.
It's Monday, which means it·s time for our next installment our "5 Ways to Monday" series and today Rich will be talking about advertising for pretty much no money at all. Yep, none. He's got 5 great ideas for you, including one that he gets REALLY excited about!
It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we look into how you can seed your marketplace to guarantee future growth, using branding through radio and TV.
Home remodeling is expensive and the money a homeowner could spend on a kitchen remodel or new bath, could be used to take a pretty great vacation. Did you even realize that you were competing against your customer·s dreams? Rich and guest Caleb Nelson f
It·s another Throwback Thursday, where we dig into the vault and find gold from days gone by. This episode is a review of a book by Tim Ferirss called The Four Hour Workweek, a really influential book to Rich since he first got his hands on it in about 2
Rich encourages you to get creative and find ways to break the mold of ·the way things are done· in your business and industry.
If your lead flow still feels like Russian roulette·some months booming, others bust·you·re leaving millions on the table. The elite contractors scaling to $10M, $20M, even $50M run a proven framework that pulls in 200·500 qualified leads every month.
Have you ever considered selling your business? If so, right now is a great time. But you·re going to want to put some forethought and effort into it· so that you can maximize how much you can get for it. On today·s ·5 ways to monday· podcast, Rich i
This is a recording of a motivational slash personal development speech that Rich gave last week to the dealers at the Pella Conference he spoke at in Fort Worth Texas. This is an incredible message about belief, abilities, motivation, and limitations. As
Today we're helping you with the writing of your marketing - how do you write with Precision, Power and Passion? Rich has some great insights
Rich introduces you to the ‘5x5 Identity Matrix; how to establish your identity from the 5 pillars of identity,how to prioritize them, and what to do with them!
On this ThrowBack Thursday, Rich gives a book review about the Entrprenurial classic - “The E-Myth Revisited”
This is the 3rd installment of “Uncovering and Leveraging your Hidden Assets” Rich has been going over the last two Tuesdays
Can “soft skills” like empathy and kindness make a positive difference in your business? Rich gives you five ways these skills can make you better at leading people.
Why can’t things just be easy? Why is everything difficult? Rich has some ideas for you about that today
Today we are talking about your mindset and how it effects everything in your business.
Rich gives advice and suggestions on how to best leverage existing assets in your business… that you might not even realize you have.
On this TBT Rich dips into the archives and pulls out webinars and other recordings from days gone by.
Rich talks with Josh Coffey from Lifetime Home Remodeling out of Denver Colorado, on this rebroadcast from the Marketing Matters for Remodeling Pros Podcast.
Watch this episode on Youtube
Rich gives you 5 Ways to introduce Friction into your funnels so you can make sure your leads are qualified to buy from you!
How can you make a dent in solving the world’s problems?
Rich has some ideas for you today and a story about a friend who helped a homeless man…
Rich coaches you on how to get outside the box and think of ways to generate leads and find business that are off the beaten path!
Rich gets into some awesome innovative ideas today- designed to teach you the PRINCIPLES of innovation for your business.
What do you get when you pay $800 for a website? A “pretty face” and not much else. Kinda like a beauty pageant contestant. Rich explains in this episode
Rich talks you through 5 common reasons why people stick with crappy websites when they should not just be walking away… but RUNNING!
Today’s 5 Ways to Monday is all about leveraging your Company’s Core Values in your culture and marketing.
As the world gets more polarized, what do we do to help others see our point of view? And Do we need others to see our point of View? Rich has some ideas for you today.
Rich shares with a contractor that the best way for Google to recognize your website pages is with Great Content that is based in your IDENTITY! (What is identity? Listen and Rich will explain!)
This TBT focuses on Canvassing and neighborhood marketing. Rich gives his advice on best approaches.
Why do we have fewer friends - and why are we so lonely? Rich has some thoughts for you...
Rich talks with Katya Hill from Lace AI about increasing your set rates in your call center!
Watch this episode here
Rich talks with a contractor about reworking her ads so they aren’t so “announcer-y”! His advice: be more conversational and tell more stories.
Rich explains that one of the most important elements of getting found by Google is having the right quantity and the right quality of service area pages on your website.
5 Ways to work with companies who have customer lists that might be a good fit to buy what you sell!
Rich gives his thoughts about “Setting Boundaries”... and caring for others who aren’t “the easiest to care for”
Rich Talks with Chris Hofstra from LeadScout about how to canvass with the best of them...
Watch this episode on Youtube here.
This Throwback Thursday, Rich applies lots of different Innovation strategies to many different kinds of companies - to spark ideas for your business.
This Throwback Thursday, Rich applies lots of different Innovation strategies to many different kinds of companies - to spark ideas for your business.
Rich talks with Ger Ronan from Yankee home about all things marketing - on this episode from the Qualified Remodler Podcast, 'Marketing Matters for Remodeling Pros'.
Today on the showcase, it’s all about text messaging… specifically, integrating texts into your marketing.
Today’s Episode is a conversation between Rich and a company that decided to go with another provider to build their website. It turns out that all they did was build another crappy website!
This TBT is a conversation between Rich and a contractor chatting about a referral program that Rich helped her put together - he gives insights on how to make it work better.
Listen to the first part of "Right Message Wrong Time (to get all caught up!) here.
This is part two a message Rich is sharing with you about making sure you’re using the right kind of marketing approach for your situation, depending on how familiar, or how ready, your prospects are to buy.
Todays episode is a recent webinar Rich held talking about branding - with an informational section about OTT - and why you should really start to consider it in your marketing mix.
You can watch the Webinar here
Rich talks with Brandon Vaughn about using AI and HireBus for all your hiring needs!
Watch this episode on youtube!
On Today’s TBT its a webinar for you from 2013 where Rich covers all the fundamentals about ADVERTISING.
Rich covers some foundational marketing concepts that are important if you REALLY want to understand the psychology of marketing.
Listen for part 2 on May 21, 2025!
Rich talks with 'the Michaelangelo of Contracting' - Paul Burleson, from the Marketing Matters podcast from Qualified Remodeler
On this Topic showcase, Rich covers how to be creative - when it comes to ideas for your marketing.
On this Throw Back Thursday Rich Goes Through 18 different innovation ideas for your company - then applies them to different industries! Listen and get some innovative ideas for your company.
Rich talks with Pat O'Toole from Qualified Remodeler about FAST Remodeler Live, coming up in May 2025.
Register for your $95 ticket here!
Rich shares an Easter story that has circulated on the internet in various forms for several years now… and has origins dating back to World War 2.
Rich has a conversation with Gary Cohen from Certified Contractors Network.
Watch this video on Youtube!
Rich has a conversation with Gary Cohen from Certified Contractors Network.
Watch this video on Youtube!
Today’s we highlight a Webinar Rich did in 2013 about Innovation Legend Tom Peters and His tips for innovating your business.
Today's episode is a Webinar Replay: Questions Lead To Confessions - Turbocharge Conversion (Megan Beattie from THTC)
Rich talks with Dustin Rhoades about his book "Dumb Tax: Find Your Why For Hiring" from the Marketing Matters Podcast
Rich gives you 5 ways to Stay the Same Size forever. (Heres a hint: do the opposite of these to grow YOUR business!)
Rich chats with Alan Michael from Ultimate Rainmaker about upping your Rehash game!
Watch this episode on YouTube here
Rich takes you behind the scenes and tells you the story you don’t know about Disney--a story of brilliant innovation and a willingness to break all the rules to make a dream materialize from thin air.
RIch talks about a contractor who decided NOT to go with Level 10 for their website redesign… and, well… they paid less money and they got what they paid for...
Rich talks about how to generate 200-500 quotable leads a month with GAF contractors in Columbus Ohio
This 5 Ways to Monday is all about Making Your Rehash work! There’s a ton of money to be made when you do it right!
How does God keep up with prayers from 7 billion people? Is it even POSSIBLE to keep up with it all? Rich provides some answers today from an unexpected source-- technology.
Rich talks with Pete Dabbelt from G4 Marketing about their program - focusing on Referrals...
Watch this episode here
Reach Pete with G4 here: 614.558.2350
On this ThrowBack Thursday, Its a webinar in 2015 where Rich covers many topics - all related to lead generation.
Rich talks with Justin Deese from the Freedom Blueprint Podcast about Hunting and Farming.
Check out the Freedom Blueprint Podcast here
Rich talks with Eric Peschke from Zintex Remodeling on this rebroadcast of the Marketing Matters Podcast from Qualified Remodeler.
You can watch this episode on Youtube here
On this TBT Rich comes up with some Thought Provoking (and Fun) ideas on how a local Donut Shop can take on Krispy Kreme.
Listen to get some great ideas to challenge and grow your own business!
Rich gives a roofing sales team some new ideas on how to increase their sales and more.
Rich talks with Chad Hunt from One Click Contractor about Your Tech Stack.
Watch this episode on YOUTUBE
Rich talks about what he calls “hopper systems.” That’s a systematic way to reach out to your customer base and ask for more business.
Rich talks with Jeff Gear from TSR Concrete coatings on this rebroadcast of the Marketing Matters Podcast from Qualified Remodeler.
How do you grow a money tree in your business? Rich has the seeds of ideas hes giving you today…so you can generate some new revenue.
Today’s episode is all about quotes that Rich has collected over the years. He’ll be sharing some of them with you, and add a little commentary too.
Rich chats with John Hicks from Dave Yoho Associates.
For FREE 30-Minute Consultation, email John Hicks at yohofree30@gmail.com, or directly at jhicks@daveyoho.com.
Watch this episode on YouTube here
Previous Episodes Mentioned
#305 – Dave Yoho: 70 Yeas of Remodeling Wisdom
#1510 – Brad Yoho on DISC Profiling Mistakes You May Be Making
On This TBT, Rich highlights a biography of the late Larry H. Miller - Former owner of the Utah Jazz Team, and some things you can learn from his life.
The 2nd Part of a live Training Rich did With Columbus GAF.
Listen to the first part of this presentation here
Rich has a great discussion about Identity with Brad Huebner from the Hammer and Grind Podcast
How do you keep employees motivated and excited and eager to perform… and do so without resorting to just giving them more money? Rich has 5 ideas for you today.
This is a message Rich Delievered to his Mens group about Mr. Beast, Transcending Pain, and of course - Agape Love!
Rich talks with Tony Hoty about How to Develop and execute a Brand Ambassador Program.
Watch this episode on Youtube
Previous Episodes with Tony:
Generating Leads in Costco, Walmart etc
Face to Face Marketing
This is a fun episode all about finding ways to make the way you present yourself to the marketplace look bigger, better cooler, brighter…and more interesting!
Today’s showcase is all about giving back to the community… it’s a great way to help people out, get some positive marketing and it just feels good!
Rich Shares about what you can expect when you set up an appointment with Level 10 for a Website Audit!
More about building your companies identity:
Level 10's Secret Sauce: ldentity
5 Pillars of Identity and SEO made Simple
Topic Showcase: Identity
More Resources:
Sample Website Audit
Rich walks you through a ‘Poo Poo Platter’ (when a TV or Radio station tries to sell you overpriced JUNK on their station!)
Rich drops 7 tips about branding your company. Even if you think you have it all figured out or are too small for ‘branding’ - you need to check out these ideas.
On Today’s episode, Rich starts at the beginning… and talks about the fundamentals of prayer and prayers for beginners.
On Today’s episode, Rich starts at the beginning… and talks about the fundamentals of prayer and prayers for beginners.
On this TBT Rich Gives you several more “Headline starters” for when you can’t think of anything to write for your marketing.
Rich shares an analogy that will help you understand how important it is for your website to stand out from the crowd!
Today we hear from Top Rep Founder and CEO Chuck Thokey about Sales Training and onboarding.
Watch this Webinar here
1895: the Difference between Sales Training and Sales Coaching
Have you heard Rich Talk about the Big Bill Before? Today, he’s giving you 5 Ways to use it in your Marketing efforts!
Rich Talks about paying attention that person you married…Even if you’re not married, the advice Rich gives is great for nurturing any relationship.
On this Topic Showcase, we're talking about Overcoming Price Resistance..and RAISING YOUR PRICES!!
Rich talks with Michael Hoy and Ed Weinfurtner from Great Day Home Improvements.
Watch this episode on YouTube Here!
This TBT highlights a powerful tool to help you write powerful headlines in your marketing - the Headline Starter! (actually there are 12 of them)
This Valentine's season - Rich wants you to cause your clients and prospects to fall in love with YOUR company!
Rich talks with Construction Champions Podcast host, Ron Nussbaum, about how contractors can use marketing and your website to stand out in the construction industry.
Watch this episode on the Construction Champions Podcast Page on Youtube
Does God Care about suffering? Its an age old question - and Rich gives you his take today!
Rich Talks with Jimmy Hammond from Destination Motivation about Vacation Voucher Incentives.
More From Destination Motivation:
1678: Proven Way to Increase Closing Rates and Decrease Recission
Did you know that you can Watch this episode on Youtube?!?
For Throw Back Thursday, Rich will walk you through HOW to pull off “overcoming price resistance” step by step.
Rich gives you specific strategies for getting more leads and sales from every live event you do!
Rich and Tim Musch, from Paradigm Vendo, talk through lead conversion on this recent webinar.
Watch this episode on Vimeo
Today Rich is going to introduce you to the late, great Jim Rohn. If you’re not familiar, Jim Rohn was a well known and beloved motivational speaker.
Today on the showcase we focus on sales training, taking a look at what’s expected in the field and how tools like AI are a game changer.
Rich talks with Sarah Ghirardo from Service Titan about Email Marketing, and AI trends!
Watch on Youtube!
All Podcasts Are Of Our Own Personal Views And Not Affiliated With Any Other Party.
On This ThrowBack Thursday Rich Talks about how you and your business should handle the “small stuff” in your business.
Rich talks with Amanda Farris from LinkUnite.
Connect with Amanda Farris:
678-565-3478
amanda@linkunite.live
Watch this episode on Youtube here
Rich talks about your marketing being a playground - and gives you 13 practical tools to put this into practice!
This episode deals with the topic of becoming vs. getting. It’s about our motives and our actions and how we can get closer to God.
The second volume ofthe Level 10 Contractor Podcast Highlight show from 2025! The best moments from the podcast from the past 2 weeks.
Rich talks with Jamey Vumback from Get the referral about lowering lead costs - and some other great solutions for your company.
Check out this Episode on Youtube
Rich helps a contractor devise a plan to build his business from where it is today, to something more profitable and sustainable in the future.
Rich Chats with Nate Joens from Structurely about Lead Gen in 2025!
Call for Structurely Demo: (515) 585-6815
Episode about Active Prospect: Episode 1853 – October 4, 2024 - The Digital Lead Filtration System Explained (Active Prospect)
Watch this episode on Youtube here.
Rich shares his interesting take on Anger - what do you do when people push YOUR buttons?
Rich chats with Briana Hetherington from Altruistic Advisory about your marketing mix heading into 2025.
Watch on Youtube here
Rich Mentioned:
Tony Hoty Generating Leads in Walmart, Costco, Grocery Stores and More...
Email Briana: Briana @ altruisticadvisory.com
Everyone wants to be creative, everyone values creativity…. But how exactly do you become creative? Rich has some ideas today on this Throwback Thursday
Rich chats with a carpet cleaning Company in Utah. They’ve been making by word of mouth, and not much else - Rich Asks “What do you want to be when you grow up?!”
Rich chats about how you can, if you are a Christian, withstand the tidal wave of negativity toward your faith… and how can you protect your kids against it.
Rich chats with Joe Jordan from Siro.AI about Sales Coaching and AI.
Previous Episodes with Joe:
Individualized Customized Sales Training with AI
Increase NSLI by 35%
You wouldn't think that BEING NICE could be innovative...but Rich gives you ideas on being NICE to clients and prospects can boost your business!
Today’s podcast is all about FUN! Specifically, it’s a challenge to you to find ways to make doing business with your company more fun!
Rich shares some lessons about what he has learned renewing Clients radio and tv for 2025
Rich puts on his preacher hat and delivers a nice little sermon on prayer… and challenges our conventional thinking about what prayer is and how it works
Today on the showcase we talk about marketing when you don’t have all the money that you want to put into it–marketing on a dime!
Today Rich is joined by Jessica Brown, VP of Marketing for Builder Prime, one of the industry’s leading CRM systems… to talk about how to use your CRM system proactively!
Today we're hopping back to a webinar Rich did in 2012 about creating killer websites that convert!
Today we look back and learn why goal setting and holding yourself accountable are key to becoming the success you want and deserve to be.
Today on Monday we continue our mega pod series on the “5 Ways to Monday” episodes with Part 4
Today we look back through the daily podcast to find those episodes that will help you win your digital marketing game.
We curated the best episodes to teach you how to write killer headlines, eye-catching postcards, compelling blogs, and more.
We are nothing without our customers which is why today on our mega pod we have gathered the best episodes on how to take care of them… before, during and after they do business with us.
Today, we go online and try to master social media. We will talk about curating a company’s social media pages as well as learn how to leverage social media’s superior targeting, especially Facebook.
Today we delve into your customer’s mind in order to understand what incentivizes them into action… aka why they buy and how to get them to buy from you instead of your competitors.
Today we continue our look back at the year’s best Random Shows. These are the episodes that cover a wide range of topics too small to fill their own episode but too big to be ignored.
On this MegaPod We highlight a handful of "Random Episodes" - Several different topics, all beneficial to your marketing success but each maybe a little too irregular to demand an entire episode.
On today’s mega pod, it’s all about radio advertising. You'll hear 40 ads that will give you a better idea of what "Identity" sounds like in advertisements.
On this MEGAPOD, We give you the best L10 Podcast Episodes about Radio and Television advertising!
On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about Your Website
Today we start a month of MEGAPODS!
We are giving you part one of several full episodes about Agape Love!
Rich talks with industry legend Charlie Gendele about the three books he has written since exiting his Renewal By Anderson franchise in California, back in 2021.
Everything is Amazing and No One is Happy!!! So says Louis CK…and Rich wants to encourage you today on Thanksgiving Day - that maybe we should take a different perspective.
Rich discovered his wife watching Hallmark Channel Christmas movies and comes up with great marketing ideas for your business as a result... you never know, it might mean a ‘happily ever after’ in your businesses future!
What should you focus on in terms of Marketing for 2025? Rich has an answer for you today!
Rich shares the story of Merlin Carothers who was an Army Chaplain who learned to proactively Thank God for everything in his life - even the hardships
Today we highlight some of Rich Harshaw’s live speaking events - focusing on Winning the Internet!
Rich chats with Madeleine McRae from Legacy Leadership Institute about developing an infrastructure of systems and leadership that can help grow your sales.
LegacyLeadershipInstitute.com
Video of this episode on the Level 10 Contractor YouTube Channel
Today’s TBT is about pre-positioning, which has to with CONDITIONING your prospects to want to buy from you… BEFORE your sales person ever sets foot in the home.
Some of Rich's Best stories: How to develop your company's Identity, Pointing at YOUR Shower head, Putting the Right Troops into your Website Battles - Are all here in Rich’s Presentation to GAF in Austin. Enjoy!
Here's Rich's Presentation if you want to see the slides!
Rich speaks at the GAF conference in San Antonio - This training is All about Marketing and SEO!
Here is the Presentation if you want to follow along
Rich shares some experiences he’s had in his life--both as a kid and an adult… that shaped his perception of who he was and what was possible… and then wants to pay that forward to positively affect kids that he mentors.
Rich talks with Sales Coach Chuck Thokey about how to level up your sales team!
You can watch the Video of this episode when you click on this link!
Today’s Throw Back Thursday is all about REHASH--getting additional sales from the business you DIDN’T close in the house. This is from a webinar Rich did in 2013.
Rich accidentally found Daniel - the worlds’ Friendliest McDonalds Employee - while grabbing a burger.
What can we learn from Daniel’s friendliness and attitude?
Rich has a conversation with a marketing team for a large remodeling company. He walks them through their website - and is quick to advise them that they need a complete overhaul!
Today we highlight Rich Harshaws Live Speaking events! If you haven’t seen (or heard) Rich Speak at a live contractor event, you are missing out!
Today is part one highlighting great moments from Rich’s Talks…then in a couple weeks, we’ll give you some more!
Rich talks with Nate Joens from Structurely about the new TCPA laws going into effect in January 2025.
Structurely demo line: 515.368.8856
Today Rich talks about how to get more referrals and putting a system in place to make sure that you get more of them.
Rich covers several random topics today - like his haircut, Betty Crocker, Credit Card Lounges and more!
Rich’s powerful talk from Top500 Live in Las Vegas. He’s helping you generate up to 500 Quotable Leads from Google. Listen to find out how. Here’s the PDF from Rich’s Talk!
Rich will open your eyes to a new definition of love… a higher love… and how it can affect your life for the positive.
The 21st volume of the Level 10 Contractor Podcast Highlight Show in 2024 - 10 of the best moments from the Level10 Podcast from the past couple weeks!
Rich talks with Dashaun Bryant from Roof Hustlers about training your door knockers to knock it out of the park!
Today, Rich will go through his 'Super Robust Proximity marketing program' which helps you leverage your customers to get them to help you find MORE customers.
A million dollar month - guaranteed, how does that sound? Rich shows you how to do in today’s episode.
Watch this webinar here
Rich shares four guerilla marketing tactics that are perfect for companies that are just starting out… and if you have been around awhile!
How do you get more online reviews? Rich has 5 ways for you today on this Monday episode.
This episode is about loving people who are really difficult to love. People who are mean to you - who are difficult to get along with - and who aren’t very loveable.
On Today's Showcase you’ll discover that advertising on TV needn’t be a pie in the sky dream and in fact, for any contractor striving to grow into a multi-million dollar company, TV is a great option!
Rich chats with Scott Berman about his business Journey, wwo secrets that boosted HIS Business and a new tool that will boost YOURS.
Check out: Heavyset.tech
On today’s episode Rich shows you exactly how to do get inside John or Jane Smith’s head and see the world like they do.
Rich shares how you can create a cult following for your business along the lines of Nike, Apple, or Chick-Fil-A!
Rich shares the “Point at the Showerhead” Story in its entirety. Its all about confirmation bias - what is the “showerhead” in your business you can point to?
Rich has some insights for you about creating a good company culture - 5 insights - as a matter of fact!
Rich shares about a turning point in his life that happened when he first started his company back in 1994-95
Rich interviews remodeling industry legend, Brian Gottlieb… who just released his new book, Beyond The Hammer.
Today is another ThrowBack Thursday. We’re going to go through the second half of a webinar Rich did back in 2014 called Quick Picks.
A recording of the Crash Course Podcast with Phil Wiley and Tj Parsons. Rich was a guest and talked about Adding Identity to your Sales Presentations!
Rich talks to a group of account executives and clients - all about core Level 10 Principles and Concepts like Identity, confirmation bias, Wall drugging your prospects, farming versus hunting and others!
Rich talks about How to overcome YOURSELF...and your beliefs in this recorded talk he gave...
Rich Talks with special guest Samantha McGuiness from Enabled, to share her tips, tricks, and secrets to making the most of face to face marketing!
It’s another ThrowBack Thursday, and for this one, we’re getting in the way-back machine and landing in 2014 and will be listening to a webinar Rich did called Quick Picks - a potpourri of marketing topics!
The New And Improved SEO webinar from Rich - all about how to get more organic leads from your website in 2024 and beyond
Rich talks about generating Organic Leads through SEO - and challenges you to up your game!
Rich is going to tell you the story of the unlikeliest hurdling specialist… who taught him a lesson about facing adverisity head on.
Rich talks with Ryan Theisen from Active Prospect about making sure your leads are TCPA compliant AND qualified.
Todays Throw Back Thursday is about Credibility - how to build it, keep it and not kill it with your customers.
This episode is all about turning your companies identity into TV (and Radio) ads. Listen as Rich walks a contractor through the stages of finding stories that express his companies identity.
Today’s episode is a conversation between Rich, a Level 10 Client, and their facebook expert - and different ideas on how to approach facebook marketing
Rich shares about Selective Attention - and how you might be missing the Gorilla in your life!
Rich interviews Ryan Goth from Sales Transformation Group on what he calls “Baseline” selling.
Rich is going to show you how to get inside John Smith--your prospect’s--head… and then write headlines that capture what he’s thinking and put them on paper.
Rich Talks with Pat O'Toole from Qualified Remodeler Magazine about the TOP500 Live Event coming up in October!
TOP500 LIVE WEBSITE
Rich Talks with Greg Cummings from the Power100. What makes top CEOs so successful - and what sets them apart?
Thats what Rich and Greg are talking about today.
Rich tells the story of ‘Zak’ - who thought that God was looking out for him…but as it turns out, God was actually using him to look out for somebody else.
Rich talks with Joe Jordan from Siro about their AI tool that records your sales reps appointments so your team can get better results (They also share some examples!)
SIRO’s first appearance on the L10 podcast:
Episode 1671
On This TBT episode, Rich covers a topic he calls “the educational spectrum,” which is a way to quantify how ready a prospect is to buy… and then adjusting your messaging to say the right things at the right time.
Rich talks to the owner of a shutter and blind company about how to create and flesh out their identity
Today Rich gives you some updated thoughts on his WALL DRUG" philosophy...
Links:
Wall Drug Original Episode
Structurely Episode
Rich gives you 5 ways to determine if Radio and TV advertising is for you - and your business!
How do you deal with hard things in your life? They are going to happen to all of us, and Rich has some thoughts to help
Today on the showcase we drill down into what Rich has coined “diggable content.” What’s diggable content? It’s blog posts and case studies that are identity-based and engaging… that make people want to read and learn more about your company.
Today you’re going to learn just how much a picture is ACTUALLY worth!
Rich chats with Jenni McMorran from Renoworks about their Vizualization tool to incorporate into your tech stack.
Renoworkspro.com/level10
Use PromoCode: L10RWP200
On This ThrowBack Thursday, Rich identifies 4 things you need to be doing that will make 80% of the difference in your marketing.
Rich is going to talk about what he calls “Micro-Canvassing” and how that ties in with your Brand Ambassador program. You DO have a Brand Ambassador, don’t you?
Today is the FOURTH volume of our series called “10 Identity-Based Radio Ads in 10 Minutes”
How do you eliminate hypocrisy? Thats What is on Rich’s mind today - and he’s got some helps for you.
Are you getting the most out of your techstack? Rich talks with Dean Curtis of Ingage.io about getting more from your tech tools.
On This ThrowBack Thursday, Rich shows you ways to get more and better and higher paying customers by actually SERVICING people BEFORE they become paying customers.
What should you do if you aren’t confident that you should make the jump to radio advertising? Rich has some thoughts today
Rich explores phone numbers to use in your marketing - toll free or local? Vanity numbers? How much should you pay for a phone number - and more!
Rich walks you through the process of figuring out exactly how many sales you need to achieve your business goals… defined as “the sales figure that gets you to where you want and need to be”, financially speaking.
Rich Harshaw teaches you how to build a powerful brand for your remodeling or home services company starting right now!
Rich talks about focusing on your customers needs. Put the focus back on your customers - where it belongs!
Rich talks about focusing on your customers needs. Put the focus back on your customers - where it belongs!
Rich talks with John Anglis of Alpha Business Systems about how to grow your business is a sustainable and profitable way.
The 10th Installment of the original 'Monopolize Your Marketplace' CD Set that Rich put together back in the day... to train you how to market your business like a superstar!
Rich explains how to to get quality traffic that gets you leads…and how many SEO companies get it all wrong.
Referrals - Everybody wants them! Today, Rich talks with Jamey Vuhmback from GTR who created a lead generating system to make sure they keep rolling in!
Get The Referral Website for Level 10 Listeners!
Referrals - Everybody wants them! Today, Rich talks with Jamey Vuhmback from GTR who created a lead generating system to make sure they keep rolling in!
Get The Referral Website for Level 10 Listeners!
Today on the showcase we highlight digital marketing and best practices. Customers are online. If you aren’t targeting them where they are at, you’re missing out.
Rich talks with Chuck Thokey from Top Rep about 8 Keys to Sales Leadership. This is a great one!
Today’s episode is a call between Rich and an owner of a remodeling company - where Rich tells her that her website just isn’t doing what it needs to do for her business.
On today's episode, RIch is going to talk in detail about Identity-based blogs–what they are, why they’re important, and what you can expect when you start to integrate these into your website and SEO.
The 15th edition of the Level 10 Contractor Daily Podcast Highlight show for 2024! The best moments from the last couple weeks of the podcast!
We’re working our way through Rich’s classic 2004 audio series, Monopolize Your Marketplace.
Today’s ThrowBack Thursday is part 8 out of 10
Rich talks with an owner of a startup in Minnesota about his plans for marketing and SEO. Rich points him towards a Little DIY SEO to get them going in the right direction.
Rich and Tim Musch from Paradigm Vendo talk about 5 Ways to present your Price with POWER!
Today on the showcase we focus on the consumer. The better you can understand a consumer’s behavior, the better you can market to them to move that behavior along the buying cycle to becoming a happy customer.
Rich Talks with the CEO of ContractorAppointments - Sean Connors about his service that allows you to buy appointments - not just leads.
Today’s episode will cover a wide variety of topics, including sales scripts, on-hold messages, signage, follow-up letters and more
Rich and Level 10 COO Bryan Bauman answer the question: “Do I really HAVE to build a completely new website in order to do SEO and start generating lots of leads?”
Click to Get your Website Audit
Today’s episode is a conversation between Rich and a contractor as they work on creating new Radio ads. You get the ‘behind the scenes look’ and the finished product at the end!
On today’s 5 Ways to Monday… Rich gives you 5 great ideas about how to increase employee morale.
How do you build a winning business? What if its about Relationships, Gratitude and a Healthy Culture? That's what Rich talks with Todd Speciale about on today’s episode.
We continue with Rich’s Original Monopolize your Marketplace CD set - this one is about defining your target market and more
Is SEO dead? Thats the question that Rich answers today...in short: NOPE!
Here's a link to episode 1584: Everything You Need to Know About Websites & SEO
Get your Level 10 Website Audit Here.
How much can you REALLY afford to spend to bring in new leads and customers? Well, you never know until you WORK OUT THE MATH!!!
Rich has 5 great helps for your Rehash today... He also enlightens you as to why your prospects DON’T buy from you in the first place!
On this Sunday episode, Rich shares about perspective - where he introduces you to two very different people.
Today on the showcase we focus on the effort and dedication it takes to manage your company.
Rich talks to contractor insurance expert Nick Goodfellow and Rebecca Mayo from FoxQuilt, and they go through the most common exclusions and limitations that cause contractors to NOT be covered when they think they are.
Foxquilts Website for partnerships
Jericho Home Improvement Proof Of Insurance
Today’s episode is part 5 of our Throwback Thursday series covering the flagship audio program “Monopolize Your Marketplace”
How do you adapt your companies personality to your Radio and TV Ads? Rich explains today
Rich interviews Elijah Canfield and Lisa Weiss from Billy.com, and as you’re about to hear–these guys have fixed the broken aggregated leads game!
Rich gives you 5 ways to get more of the blog posts on your companies website!
Clemens Home Solutions Blog/Video: https://clemenshomesolutions.com/anatomy-of-the-standard-munciehomes-rain-gutter-system/
Bathroom Pros Blog/Video: https://bathroomprosnj.com/blog/features-of-a-walk-in-tub-shower/
Service Champions Blog: https://servicechampions.com/blog/slow-down-and-do-it-right/
On This Sunday Episode, Rich talks about - and plays - audio from his mentor, Jim Rohn.
A Best of Podcast Highlight show from 2023!
Top 10 Moments from the Level 10 Contractor Daily Podcast!
Rich talks with Gary Cohen from CCN about why contractors should be training their employees to be “Best in Class” and how to do it.
Reach out to Gary - Gary@contractors.net
CCN - contractors.net
Today is the 4th of 10 installments on the Monopolize Your Marketplace 10 CD set that we’re working our way though as a part of our Throw Back Thursday Series.
Rich talks with a roofing contractor about leveling up their marketing. The roofer gets so excited he tries to hire Rich to come sell for him!
On today’s episode, Rich talks with a Level 10 client who asks one of the most fundamental questions in the book: What should I do with my marketing next?
Leadership is about being the bigger and better person, and Rich is going to demonstrate that on today’s episode.
The 3rd Installment of the Original Monopoilize Your Marketplace CD Set! Rich dives into the topic of The Educational Spectrum… the concept: the message you use in your marketing should be different depending on how ready the prospect is to buy.
Rich shares his classic “Wall Drug” Story - and how you can apply consistency, frequency and repetition into your marketing messages
Rich was in vited to conduct a training for sales reps at a TV station he does business with on behalf of one of his clients. He talks identity, branding and setting expectations.
On this Sunday, Rich talks about the long hard road to success. It doesn’t happen overnight!
Contact Brad Yoho:
SuperSalesTraining.com (sales training), HIPsummit.com (events), or admin@daveyoho.com
Dave Yoho Previous Episode about DISC Profiles
Today is the second installment of our ThrowBack Thursday series of the Monopolize Your Marketplace 10 CD set.
Rich sits down for a conversation with industry legend, Brian Elias about hiring, firing and building a company culture
Rich is joined by Nate Joens of Structurely to discuss using AI for Sales Intel, Call Intel, Role Playing, Database Scoring, and Call & Text AI
On this 5 Ways to Monday, Rich talks about Wall Drug, Accelerated Discontentment...and then gives you 5 ways to use “farming” in your marketing
Today’s episode is about Entrepreneurism, answering the question, ‘what does it take to be able to run the show?’ The answer is something you may not have ever heard before… something Rich calls “Independent Personal Value”.
On this showcase, Rich walks us through a couple of space age innovations with AI - he also steers us clear of a dud!
Check these out for your business:
Fullthrottle.ai
Stucturely
Siro
Contact Andrew Henke, Managing Partner at Brix Recruiting:
BrixRecruiting.com
Linked In or (952) 491-6906
On this TBT We are sharing the First part of Rich’s original flagship CD program called Monopolize Your Marketplacea
Rich reviews a direct mail letter that was written by the owner of an electric company that was sent to new homeowners. Unfortunately, the letter suffers from “the Curse of Knowledge”...
Does Size Matter?
According to Rich and your marketing…well… you’ll have to listen and find out for yourself.
Contact Pete Dabbelt, VP of Sales & Marketing at G4 Marketing: Pete@G4Marketing.com, GFourMarketing.com, or 614-558-2350.
Rich helps you understand and calculate exactly how much money you can and should spend on marketing in your business.
What if a company was able to do SEO right - what would be the ROI? Much better than you could imagine. Rich has all the details today.
Today’s episode focuses on a hidden marketing opportunity - waiting for you to discover it!
Rich is going to give you 5 ways to get customers pay higher prices… with a smile on their face!
Rich Talks with Brandon Thoms from Improveit360 about some amazing CRM solutions for your business - Marketsharp - and Improveit360.
Rich talks about what platitudes are, why they’re so pervasive, when they’re appropriate to use...and then Rich will walk you through a methodology that he uses to write marketing with power, precision, and passion.
10 Kick Butt Ads that are killing it… from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
A Replay of “ The $10MM Marketing & Lead Gen Plan for Remodelers” Webinar!
Watch on Youtube here.
What is Wall Drugging?
Rich says its: “Hitting your potential client over the head with your marketing message over and over (and over) in a short timeframe, to enhance the likelihood of your message being seen and absorbed.”
Listen how YOU can do it with your marketing!
Rich shares about tapping into the power of thought with a principle introduced by Napoleon Hill called: ‘The Mastermind’
Rich interviews Brock Crabtree from Think Unlimited about using AI to qualify and rank your prospects and customers
Rich Talks with Kyle Sellers about influence coaching.
Reach kyle at: KyleSellers.com and (920) 639-5953
Rich gets inspired to make his marriage better - and learns how Agape love can make your family stronger.
Rich talks with Jason Saint Amant from Healthcraft Products… and talks about how bathroom remodelers can use upscale safety products as a competitive advantage!
The 5 Biggest Digital Marketing Mistakes Remodelers Make - Part Two from the FAST Remodeler Conference 2024
The 5 Biggest Digital Marketing Mistakes Remodelers Make - Rich’s Recording from FAST Remodeler Live 2024
Today Rich Defines and explains Confirmation Bias and how to use it to the MAX in your business and marketing
On this Sunday Episode, Rich shares the value of getting out of your comfort zone and getting to know people
Rich talks about Playing dirty with your competitors, overproduced radio ads, standing out in print, giving yourself a break when you mess up… and the wit and wisdom of Brian Elias
Rich Talks identity and what it looks like when it’s actually fleshed out and put into a website in real life.
How do you create a spectacle that gets your audiences attention?
That's what Rich is talking about today.
Rich talks with a contractor about Residual income for his business and ends up chatting about BRANDING!
Rich has 5 Ways for you to make your Brand Ambassador More effective.
Don't have a Brand Ambassador? Listen to this episode: 1357
This Topic Showcase helps you break through the clutter of marketing messages - to land in your prospects mind!
Today is all about marketing to people who have come to your website…. AFTER they come to your website.Learn more or request a demo at fullthrottle.ai. Or Email Frank Patierno at frank.patierno@fullthrottle.ai
Rich teaches you why stories work, how to find good stories, elements of good stories, and where to put them!
Rich shares some ideas on how you can still use the telephone as a powerful marketing tool in your business.
What if your market is oversaturated with competitors and their Ads?
Well, Rich has some great ideas for you to make some waves with your messaging...
Rich reflects on adversity in his life and business - and shares insight and wisdom as only Rich can!
Rich talks with the CEO of Company Cam, Luke Hansen, about all it offers contractors for organizing and taking amazing photos of your projects
Enjoy this audio from a Past webinar on Plain English writing - and how it applies to everything you write in your advertising!
Rich gives you the run down on how to amp up your website and SEO game! Enjoy this webinar recording Rich did recently.
Rich talks with a contractor about making the jump to TV and radio - maybe you should consider it for YOUR company too!
Rich gives you 5 types of AI you can use in your business!
Episodes Mentioned:
1636 - Renoworks Podcast
1642 - Structurely Podcast
1670 - Siro Podcast
1706 - Full Throttle (coming soon!)
Rich talks about things in your life that are worth striving for - from better relationships with friends and family to bettering yourself…
On today’s showcase we teach you the basics of standing out in a sea of advertising messages!
Rich Chats with Tim Musch from Paradigm Vendo about making personalized presentations, the state of the economy and the remodeling industry!
Check out Paradigm Vendo
Rich goes over Super Robust Proximity Marketing…and talks about ‘Wall Drug’ing Your Prospects
10 Kick Butt Ads that are killing it… from 5 Level 10 Clients!
Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
Email Rich to get started!
How DO you edge the PROFITS up? That’s what we’re about to find out from Rich today - 5 ways to increase profits to 15% or more.
Rich talks with Justin Hatcher, from One and Fund - a financing platform making it much easier for you to use financing to its fullest extent
Today Rich is talking about Consistency and Frequency in your advertising - and how you need it to make sure your message gets through to your prospects.
Rich talks with a prospective client about rebuilding his website that isn’t doing a great job - even though they’re getting good Pay Per Click Leads.
Today’s episode is a strategy call with a contractor in Philadelphia, right in the shadows of one or Rich’s previous giant clients--Horizon Services.
Rich gives you 5 ways for HYPER local marketing of your company.
Episode 1625 on Microbranding
Rich shares a story about when he learned his conscious brain wasn’t nearly as ‘in charge’ as he thought it was! Our Subconscious brains play a powerful role in how we perform...
Micro Marketing...what is it? Laser focusing your marketing efforts into a relatively small geographic area… and hitting your prospects with your message over and over again!
Want to lower your recision rates by 30% or more? Make sure you listen to this conversation between Rich and Caleb Nelson from Destination Motivation
On this TBT Rich covers the 4th (of 5) marketing mistakes that everyone makes called “Ignoring Future Buyers”
Rich shares with you FOUR recent blog posts that are highly diggable… meaning… then make people want to read and find out more.
Check out these Blog Articles:
https://rosenelloswindows.com/blog/how-some-pa-window-siding-companies-are-stuck-in-1980/
https://focalpointremodeling.com/blog/5-weird-things-weve-found-behind-shower-walls/
https://focalpointremodeling.com/blog/installation-training-program/#top
https://getroofsmart.com/blog/seattle-sports-team-owner-goes-big-on-their-roof-rooftop-deck/
In Today’s Episode Rich attempts to de-mystify SEO, and to make it understandable for normal people!
Rich shows you how to “Get in the Bucket” and Rank with engaging content.
How do you increase power, precision, and passion in your marketing? Great Question. Rich has 5 ways for you to do just that…on this episode!
Rich talks with Joe Jordan from Siro.Ai about their AI tool to make your sales team better!
Today Rich gives you Marketing Mistake #3, which is called “Right Message, Wrong Time.”
Rich talks with the guys at Shugarman’s bath about concepts for their Social Media Campaign.
Lots of good ideas in this episode!
Rich encourages a contractor to take his marketing to TV.. Have you never thought about TV for your business? This call might be the kickstart you need.
RIch builds a case for creating a “surprise” budget in your business and consistently giving gifts to your customers.
Today, we highlight the best ways to target prospects who need exactly what you’re selling.
Rich talks with Chad Hunt and Taylor Haines from One Click Contractor about how to streamline your Sales Process.
On this TBT We are listening to the 5 Biggest Marketing Mistakes Audio Program Rich created sever years ago. This week, its Mistake #2 - “The Platitude Trap”
Rich walks you through how to develop an identity for your company (the core concept for your marketing!)
"Which should I start with - Facebook or Radio and TV?"
That's a common question Rich hears from Level 10 Clients. He has his answer for you today!
Rich gives you five places where you need to examine the “Sunk Cost Fallacy”...where you keep putting in resources, …simply because of the effort you’ve already invested.
Rich Talks with Gary Cohen from CCN about their dedication to making you a better businessperson and contractor!
We jump into a series based on a CD Program Rich released several years ago called “The 5 Biggest Marketing Mistakes… And How TO Overcome THem All.” Today is Mistake #1!
10 Kick Butt Ads that are killing it… from 5 Level 10 Clients!
Enjoy these great commercials - and consider using Level 10 to write and produce your own TV and Radio Messages!
How can you train your prospects to buy on something OTHER than prices? Rich has an idea: Develop Your IDENTITY and shout it from the rooftops via TV and Radio
Today is 5 ways to create & use powerful demonstrations to SHOW your prospects what you’re all about.
Today Rich thinks thru a solution to the issue of poverty and income inequality. What do you think of Rich’s solution?
Today is a showcase devoted to the small remodeling companies in our audience–the sub-multi-million dollar companies including those just starting out. how do you keep up with the Industry Giants? Rich gives you the scoop.
Episode Mentioned:
Guerrilla Marketing Episode 1161
Rich talks with Briana Hetherington from Altruistic Advisory about Vision, Leadership, Values, and more!
If you understand human nature you can master marketing. Rich shares 5 more principles from Psychology to help you market your business.
Today Rich will tell you about a letter that he put together for one of his clients, that performed really really well.
How can you tell if an SEO company is legit? Rich gets this question today during a strategy call - and you’ll appreciate his answer.
Rich interviews Nate Joens from Structurely about their AI that can be used to follow up on your leads…
Test out the AI by calling:
515-516-3061
Other Episode Mentioned:
New Privacy Laws Affect Your Lead Gen
Rich talks about 7 different principles to help you understand the psychology behind marketing
Rich gives an update about Small Town Radio - and why, if YOURE in a small town... Radio might be a great investment
Rich talks with Shawn Clemens from Clemens Home Solutions about holding your own Home Show! They did it early in February 2024, and Shawn explains how they did it.
How do you close prospects who said “no” to you the first time? Rich has five ideas for you today…
Rich talks with Jenni McMorran from Renoworks about creating Vizualizers for your company and the services you provide.
Rich shares 100 Powerful headlines on today’s Throwback Thursday. He explains why and how they are powerful and how you can use them to inspire your own marketing.
Rich Talks about words--and sometimes short phrases--that you can interject into your marketing writing to help you communicate with increased power, precision, and passion.
Rich talks about Websites and SEO in a way that makes it easy to understand! (from the GAF Southern Texas Summit, 2024)
On this Sunday Episode, Rich explains what Grace is, and why it is the key to finding our way back to God.
Rich talks about Raising your Prices and the Big Bill, infusing your identity into all your marketing and more - in this recording of a keynote speech from the Pella Summit in Fort Worth Texas in February of 2024
Rich walks a contractor who is interested in TV and Radio advertising, thru Identity, explains why they can destroy their competition, and why nobody cares what brand of window you sell.
Do you have a plan to keep your business and marketing going if something unexpected happens to you in the future?
Thats whats on Rich’s Mind today - and he has some helpful thoughts for you.
How can you laser focus your marketing efforts on a small geographic area - and reap the benefits of hitting your prospects over and over and over with your Identity? Rich has 5 ideas for you today…
Today’s podcast is Part 1 of a recent keynote Rich gave at the Pella Summit in Fort Worth.
Rich speaks about a wide variety of topics… most of them focusing on raising your prices… and how to actually make that happen.
Rich talks to a group of TV station executives how to sell advertising to YOU - a home service/home remodeling company!
Today’s episode is a conversation with a guy who just took over a company that’s been in business for a couple of decades.... And managed to do all of $200,000 last year.
Rich Starts at the beginning to help him with his marketing.
Rich gives you 5 Ways to share the love with your customers - that might even help your personal life too!a
Rich shares more of his favorite quotes today–along with his always-insightful commentary.
Rich Gives a new business wonder some advice and solutions on his marketing for a new company.
Today’s Throwback Thursday is from a webinar Rich did on the topic of Pay Per Click advertising
Do you feel stuck? Today Rich talks about what he feels is the reason for your “stuckness”.
Today’s episode is a recording of a Keynote Speech Rich gave at the Infinity from Marvin Conference just last week!
Rich talks about little things that make a big difference in your business.
He gives you 5 things to think about today!
Today we revisit some of the guests we’ve been honored to have on the podcast.
Rich brings on the best of the best, the cream of the crop, in marketing, in business and sales, in running a multimillion dollar contracting company so that you can grow your business!
Rich talks about frequency and consistency in your marketing - with one of his favorite stories about Wall Drug in the Badlands of South Dakota
This is a Throwback to a webinar Rich did in 2014 covering the ins and outs of Radio advertising - and it still holds up today.
What are the brutal facts of your business situation?
Rich talks about Jim Collins’ ‘Good to Great’ and gives you exercises to identify your companies Brutal Facts and why you need to know them to grow to $10 Million and more!
Rich gives you a strategy for becoming a local celebrity--or at least a local recognized expert--by writing for your local newspaper.
Rich gives you 5 Innovations strategies to brainstorm with your team!
What can you do to innovate in YOUR company?
Rich Collects quotes... and every few months, he shares some of the best ones with us while providing some commentary of his own.
Rich talks about the right mindset to be successful in business. Enjoy this recording from a training all the way back in 2003
Today Rich is Talking about TV and Radio Advertising - and how to “farm” those audiences.
He’ll show you how to determine how big the whole farm is in your area so you can choose the right “parcels” to start farming.
Rich is going to show you that more likely than not, your marketing is full of platitudes and 3 evaluations to find out for yourself if that is the case...
Rich talks about doing the small stuff - or more specifically - why we are averse to DOING the small stuff.
On this Topic Showcase we revisit clips from the podcast highlighting the expertise of the Level 10 Contractor staff!
Today Rich shares about the most important number in your marketing (*this episode originally ran on the Qualified Remodeler Marketing Matters Podcast! Want more of Rich? Go check it out too!)
On this Throwback thursday Rich talks about making sure you get in touch with your leads as fast as possible!
Rich walks a client through how to create great ads that tell listeners who you are, how you’re different and better, and what people can expect when they do business with you - you know… your IDENTITY!
Rich interviews Margaret Wise from Active Prospect who is going to fill us in on the ins and outs, and the do’s and don’ts of the new TCPA laws.
What can you expect to change with Lead Aggregators in the coming months for your home services company?
What can you do to prepare as a Contractor?
Will leads be more difficult to come by?
Great Questions. Today's episode will help you prepare for the changes that are coming.
Rich interviews Margaret Wise from Active Prospect who is going to fill us in on the ins and outs, and the do’s and don’ts of the new TCPA laws.
What can you expect to change with Lead Aggregators in the coming months for your home services company?
What can you do to prepare as a Contractor?
Will leads be more difficult to come by?
Great Questions. Today's episode will help you prepare for the changes that are coming.
Rich jumps into the beginning of the Sermon on the Mount and discusses one of the Beatitudes, “Blessed Are The Peacemakers.”
Today’s TBT is all about Identity - Rich gives many examples of what it is and how to use it in your marketing.
This episode was recorded by Rich after he finished a call with a Radio rep for a new client. The client had thought their Radio buy was great… but in actuality… it was Horrendous!
Today’s episode is a detailed overview of what you need to know before you meet with Level 10 for a website Audit review.
Request your Audit Here!
Links Rich Mentioned:
Level 10’s Secret Sauce: Identity
Level 10 Website Audit – Sample Score Sheet
Rich walks you through how to get more online reviews - and why they’re likely to be more important in the future!
Rich gives his take on the Old testament version of God versus the New Testament version of God.
How do you market something that no one has heard of?
Rich has some ideas for a contractor today - and for YOU too!
Rich says “Great copy is the result of having a great idea” - and that’s what today’s TBT is all about.
When it comes to marketing, you want simple unpretentious and easy to understand words.
Not those exaggerated, pompous, highfaluting words your English teacher liked.
Rich explains today.
Rich gives you 10 pieces of marketing advice to make 2024 a good year!
Rich Mentioned:
Episode with Justin Bartley
Rich gives you 5 ways to generate leads in the new year - some might seem familiar - but Rich always gives you a twist!
Today’s Episode is all about achieving Goals through what Rich Calls “streaking”!
He explains what it is, and how it relates to your goals, and you can keep all your clothes on to do it!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
Merry Christmas from all of us here at Level 10 Contractor.
Enjoy This Christmas story ...Written By Rich!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023! Have a great Holiday season, and we'll see you in 2024!
During the Holidays we are giving you the gift of Level 10 Contractor Podcast Highlight Shows from 2023!
Have a great Holiday season, and we'll see you in 2024!
During this season of Christmas season, what if we remembered to love our neighbors and ourselves - while loving Jesus too!
On this showcase, we hit on a topic many have been asking about: streaming ads, otherwise known as OTT or over-the-top media ads.
Rich is going to show you how you’re losing business to a competitor who has no name, no face, and no salesmen. The one thing this phantom does have, is low prices.
On this TBT Rich works with a roofing company on their marketing material to make them sound top notch.
Rich learned a couple things from a Solar Salesman that visited him recently… and he wants to share what he learned with you
Rich walks you through some evaluation questions to help you determine WHEN is the right time to make the jump to Radio and TV. And, if it IS the right time to make that jump, how much should you spend, and what stations should you start on!
Rich talks about something he calls “Grace for Grace”...and the importance of getting grace from other people.
Rich breaks down the math of advertising on facebook, as well as messaging and overall strategy for a Level 10 Client.
On this TBT Rich interviews Matt Hullender from Hullco in Tennessee. They chat about how Matt grew a $4.2 million company into a $20 million company.
Today’s episode is a conversation between Rich and a prospective client who really needs Level 10’s help with their TV and Radio advertising… but can’t get over the hump of paying for the services
On Today’s episode, Rich will walk you through the process that we use at Level 10 Contractor to audit media buys of clients where we are taking over their existing buys.
Rich goes over the value of the Gift card!
They work because people perceive them to be extremely valuable! Rich has 7 ways to use them.
Rich talks with a client about a bad cable buy - and points him to a Social Media Advertising service Level 10 Is working on for 2024! Listen up! This is good stuff….
Rich talks about policies you can implement that may seem outlandish, but could carry some significant marketing weight for you and your business!
Can “soft skills” like empathy and kindness make a positive difference in your business? Rich gives you five ways these skills can make you better at leading people.
On Today’s episode Rich talks about the Second coming of Christ and how that topic is relevant to your life right now.
The 23rd volume of the Level 10 Contractor Podcast Highlight Show in 2023. the Best Moments from the past 2 weeks!
Rich talks with a contractor about SEO, AI and contractor websites…now and into the future.
On This TBT Rich shares his thoughts on one of his favorite marketing books - ‘Made to Stick’
How are you doing in the area of nurturing your future buyers? Rich shares about two experiences he had where the businesses he visited just missed the opportunity to sell in the future.
Rich talks about inspiration - how do you get it, where does it come from, and how can we get more of it.
Rich talks about Clemens Home Solutions - and the changes they are making to generate more leads in their business
On this TBT Rich talks with a customer about a mailer -making sure that it has all the ‘identity’ it needs, to make a strong case to the prospect!
The premise of today’s podcast is simple: It probably costs a lot less than you think to get your brand out into the marketplace to the point where you can dominate.
Rich gives you 5 great ways to reach out to your previous customers. You know you should be doing that, right?
Why would repeat and referral business be considered a curse? Isn’t that the best source for leads? And the answer is… it depends on your mindset.
Rich dissects a postcard that a contractor wants to send to invite people to an open house they’re holding, at the home of one of their customers where they recently finished a basement, to show off their work.
If canvassing hasn’t been on your marketing radar…well today, Rich is showing you how to make it happen in a practical way!
On today’s episode, Rich speaks with the marketing director of a midwest window company who has bought pretty much all the leads available for their areas they service.
Today, we are talking about a particular pillar of your marketing Identity–workmanship–and explain how you can transform this value into an interrupting, engaging, and lucrative ad.
Rich talks with Brad Yoho from Dave Yoho Associates about DISC profiling. Brad discusses with Rich some of the major misconceptions people have about the DISC assessment, and shows you a path to optimizing it.
This TBT is a webinar from 2012 about Creativity in Marketing. Rich shares three ways to come up with innovative ideas for your business.aa
Rich walks you through 7 indicators that might mean that you DON’T need to upgrade your website.
Rich is a guest on the Real Construction Talk Podcast - and he talks marketing and creating your identity
How do you convert more of your appointments into leads? Thats what Rich is talking about today with 5 ideas for you
Rich talks about discovering your true self - and offers six steps to help you along the way
The best moments from the the Level 10 Contractor Daily Podcast from the last couple weeks.
Rich lays it all out… from foundational stuff that you HAVE to have in your marketing… to hunting tactics and farming tactics… including which are mandatory and which are optional.
On This TBT Rich shares strategies for you to work with other companies to leverage their name or list to generate leads and sales.
Rich is here to explain why its actually a good thing for you and your competitors to be running ads on the same TV or Radio stations.
Today’s Sunday Episode is a replay of a webinar Rich did that asks you to carefully consider how and where you spend your time.
Today we're talking about the Sales Process for your business.
Other Episodes to Listen to:
1431 - Tim Musch Crafting a Sales Presentation
1341 - TBT Innovating the Auto Industry
Rich and Briana Hetherington, from Altruisitc Advisors, talk about the 10 tech solutions you need in your sales and marketing systems right now.
On This TBT Rich talks about financing - how to work it into your sales pitch early when you are with a potential client.
Rich encourages you to get creative and find ways to break the mold of “the way things are done” in your business and industry.
Today, Rich gives an impassioned plea to NOT try to go at your Radio and TV advertising alone!
Check out these previous episodes for more help:
1444: How we determine a full buy
1422: 5 Ways to start a radio ad
1403: Best overview of radio buying and ad creation rich has ever given
1382: Big picture strategy for long-term domination on radio and TV
1361: Fly on the wall: Rich creates radio ads for Shugarman’s bath
1326: How to write great radio ads
1321: Webinar Replay: Stunning Radio Success
1297: Breaking down two recent radio buys
1277: Radio Case Study: Horizon Services
Today Rich gives you ideas for shifting into branding, instead of relying on lead aggregators for your marketing.
Rich talks with a Kitchen remodeling contractor who has felt things contract quite a bit this year in his market.. And is looking for some advice on what to do.
Today’s Throw Back Thursday is a continuation of last weeks Innovation Formulas! Rich shares more innovation formulas for you to apply to your business!
Rich talks with Ryan Groth from Sales Transformation Group…about his companies sales training method for the roofing industry.
Need some ideas for a new business name? Today Rich talks with a Level 10 Client about ideas for coming up with a name for their new business.
Rich gives 5 ways for you to use texting to stay in touch with your customers and prospects.
On this Topic showcase we focus on the Sponsors for the Level 10 Contractor Daily Podcast.
Rich figured out about 20 different formulas that you can use to help you ACTUALLY generate innovative ideas in your company! Today, Rich shares several of those formulas with you.
Rich talks about “wink, wink” deals… which is where you give your customers a little win… that they think is being given only to them as a special, personalized, favor.
Your receptionist has a LOT more to do with the success of your company than you think.
Prepare them when they answer the phone to set the proper expectations of what your company is all about.
Rich gives you 5 tips on how to get more for less when it comes to buying ads for Radio and TV.
Rich Talks with Ron Corvino From EPL Media about Billboard Buying!
Reach out to Ron for your Billboards:
roncorvino@epl.media
310.290.3660
Today we go back to 2014 for a webinar Rich did back then teaching David how to beat Goliath. The principles he discusses apply to any kind of business!
Need more leads? Well, on this episode Rich talks about getting more juice out of the leads that you are already getting.
Today, Rich gives you the evidence to help you ‘back up’ what you say in your advertising
On This TBT, a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines.
Today Rich gives you some practical tips for HOW to actually execute testing in your marketing.
On This Throwback Thursday Rich shares an innovation called ‘Captain Obvious’ to help you deliver on the brand promise you are making with your companies identity.
Rich talks about testing your marketing and advertising. What does that mean? Rich explains, and gives a great example from his early days in marketing.
What are blog posts supposed to actually DO on your website? What is their purpose? Rich has the answers for you today.
Rich gives you 5 ways to project your credibility into the marketplace - like writing a book, or doing a podcast...and 3 others!
Today, we showcase how to grow your repeat business. Everybody wants more repeat business, right?
Rich talks about the Psychology of Marketing - and how to wake people up out of ‘sleep mode’ so they will pay attention to your advertising
Today’s episode is about telling the truth in your marketing… specifically, how fessing up to some of your inadequacies, blunders, and mistakes can actually endear prospects to you, and make you seem more real and approachable.
Rich talks with Sebastian Jimenez from Rilla Voice about his company that enables you to use AI to improve the sales in your company.
On today’s “5 ways to Monday”, Rich is going to cover 5 ways to prepare to sell your business… from marketing, to understanding your numbers, to systems and management…
Does God Really want you to be obedient? Rich Takes the topic of obedience in a religious context and flips it on its head!
The top 10 Highlights from the Level 10 Contractor Daily Podcast from the past couple weeks!
Todays episode was inspired by an email Rich Recieved about incentives. Rich as always came up with Lots of Incentive ideas and passes them along to you.
Rich shares some recent Identity-based blog posts Level 10 Contractor has written for clients
Rich walks you through the process of determining how much it will cost to get a “full buy” on radio, then on television… so you can then have a frame of reference for how big the market actually is, and how far your budget will go as you start out.
Rich gives you 5 unique ways to present your company on TV (and your other advertising too!)
Show Notes On this Sunday Episode Rich is talking about FEAR...the fear of not being good enough, worthy enough, or deserving enough of whatever it is we want out of life.
Rich talks about StorySelling - helping your prospects know exactly who you are and how you’re different and better than the competition.
On this Throwback Thursday, Rich chats with a Siding company about some neighborhood mailers they got from their manufacturer...Rich wasn’t thrilled, and gave some advice on what might work better.
Rich breaks down the CPMs you can expect to pay for a bunch of different media, and compares the pros and cons of each
When you advertise, you have to say the same things over and over again. How do you keep your advertising messages fresh? Here are 20 examples!
RIch is going to talk about ways to present your brand on TV. This week is going to be traditional, straightward ways to do it!
What if the universe really does want you to succeed? Rich explores the phenomenon of Beginners Luck, and getting the jump start you need.
Its the 16 volume of the Level 10 Contractor Podcast Highlight Show for 2023. Highlighting the best of the best pieces of marketing advice Rich gave from the past 2 Weeks!
Rich is talking Radio Ad Length, Vivid Language in your Spots, Crappy Websites and more today…
This TBT highlights a webinar from 2013 where Rich covers a form of micro-canvassing that is the precursor to your Brand Ambassador program.
Rich Talks with Tim Musch Of Paradigm Vendo about making the MOST of your sales presentation! Reach out to Tim:
Email Tim Here at Pardigm Vendo
How fast do you get in touch with your leads that come into your business? Thats what Rich and Tim Musch from Marketsharp are talking about today!
Today, it’s time to speak about conversions. You have the leads, they’re pouring in, but when it comes time to close the deal, you’re fumbling the bag.
This TBT highlights a webinar from 2013 where Rich covers a form of micro-canvassing that is the precursor to your Brand Ambassador program.
Rich takes you behind the scenes to show you exactly how Level 10’s copywriters create elite level content for our SEO clients
Rich tackles the questions “how long should you run your ads before changing them up?” We’ll learn from the Tootsie Pop Owl and Coca Cola.
On this TBT Rich walks thru the website home page identities of 25 Different Remodeling companies.
Why does your SEO company say you are doing great - but you don’t have many organic leads? Thats what Rich is explaining for you today!
Today Rich celebrates Pioneer Day - with a story about a large group of pioneers who were stranded, and were then rescued...plus a challenge for you to charge to the rescue.
On this topic Showcase, we focus on a crucial topic - Your WEBSITE! We have rounded up the greatest highlights and clips from Level 10 Contractor’s daily podcast!
On Todays Episode, Rich shares a simple little letter that generates referrals by the boatload.
This Throwback Thursday, Rich breaks down “the Power of Habit” from James Duhigg, and how you can implement the principles into your business and life!
Check out Full Throttle.ai here:
fullthrottle.ai/level10
And email:
frank.patierno@fullthrottle.ai
Rich has a great conversation with a Level 10 Client about Social media. Getting Followers, How often to post and ‘The BOSS’ are all part of what you’ll hear today
Rich walks you through 5 Ways to get Client case studies for your website! Plus he has instructions and scripts for Videographers to use.
This episode from a webinar Rich Did 8 years ago talks about getting out of our comfort zones and making a contribution.
Today’s episode is all about the basic tenets of getting going on Facebook… what to expect, where to post, what to post, and how often to post!
Rich gives a client some great information about how to get on radio, how to negotiate, how to tell your story and more
Rich explains how to find your companies 'identity' points, and challenges you to consider your audience as you craft your message.
Did you know that "failure" can be a great way to up your marketing game? Rich shares this insight with you today!
Todays episode is about distinguishing between the various voices in your head that are attempting to guide and influence you.
Today, we are discussing billboards–when to use them, what to buy, and what to put on them.
For this Independence Day - Rich shares thoughts on the racist and sexist past of our country.
Rich shares JFK's Peace Speech from 1963...
What kind of Peace should we be seeking - as Americans and as Humans...?
Today’s podcast is to help you think about harnessing the awesome power of the internet for your marketing. Because if your internet marketing game isn’t on point, you’re losing out. Big time.
Diggable Content! You need it on your website. Rich Shares 5 ways to make your website content much more diggable.
Today Rich gives you a new perspective on why you have the struggles you have, and what to do instead of trying to fix them.
Rich talks about Story Selling on this episode that originally ran on the Qualified Remodeler Magazine podcast called “Marketing Matters for Remodeling Pros”!
This Throwback Thursday is a Webinar Rich Did called ‘Marketing Quick Picks’ - giving you quick nuggets of marketing wisdom.
Rich Chats with Brian Elias about SELLING companies in the remodeling and home services industries… and what you need to be doing right now to prepare your company to sell in the future.
Rich gives you 5 Ways to introduce Friction into your funnels so you can make sure your leads are qualified to buy from you!
Today Rich is talking about the massive success Level 10 is having with small town contractor clients!
Today is conversation between Rich and Brian Elias.
They’re talking about making sure you keep your margins high--even if that means telling a customer who’s badgering you for a lower price to “hit the bricks.”
You can take advantage of the momentum that your competitors have in the market, Rich shoaws you how!
Today, we collect the best examples of marketing lessons learned outside the contracting industry.
Today Rich is talking about OTT - a fancy word for TV ads that run on streaming services!
How do you continue to say the same things over and over again in your advertising without wearing out your audience? Today we show you 23 ways to say essentially the same thing without wearing out your audience.
Rich shares the story about the origins of his company, and how he got his first Roofing client–a $50 million company in Fort Worth, TX.
Rich shows you 5 ways to make use of Information offers for those leads who aren’t ready to meet with you… just yet.
So why do people NOT keep New Years Resolutions? Rich Talks about that today, and offers some ideas why - and how - to make real change in your life.
Today is the eleventh volume of the Level 10 Contractor Podcast Highlight Show in 2023!
Rich talks about A Million Billboards, Negative Advertising, SEO that works and more on this episode!
On this ThrowBack Thursday, Rich gives a book review about the Entrprenurial classic - “The E-Myth Revisited”
Rich Talks with Jonathan Weinberg, founder of Builder Prime about this newer CRM that was built to make your life easier and help you close more business.
Rich encourages us to remember those who laid down their lives for our country… and also challenges us to to truly honor those who have made the ultimate sacrifice.
Rich talks about using financing the best way in your sales meetings (ie: EARLY!), so you can get the most mileage out of it.
Today’s episode is an interview that Rich did with Caleb Nelson of Destination Motivation talking about identity.
Today’s podcast is a recording of the Keynote Speech Rich gave at last week’s FAST Remodeler Live in Baltimore
On this Episode, Rich challenges you to examine your priorities… and see if you’re spending your time on things that are truly important.
Rich Talks with Briana Hetherington about marketing for your business.
Reach out to Briana Here:
briana@withinme.us
This TBT focuses on Canvassing and neighborhood marketing. Rich gives his advice on best approaches.
Today is part 2 of Rich’s “Greatest Car Salesman In The World,” where Rich hatched a plan to make car buying more pleasant for the shopper and more profitable for the salesman. Hopefully the principles here will spark ideas for you in Your company.
When Rich went thru the car lot ringer, he decided he’d had enough and hatched a plan to make car buying more pleasant for the shopper and more profitable for the salesman. See how you can appropriate these principles for Your business.
Today’s episode is all about mixing things up, and doing things a bit different in your advertising
On Today's Showcase we give you the advantages of becoming a consumer advocate in your marketing.
Rich talks with Dawn Dewey from Dreamstyle Remodeling about her companys approach to testing and then investing in various marketing avenues.
Rich is going to get into some awesome innovative ideas today that are designed to teach PRINCIPLES of innovation.
Rich Talks about Your most important number, which is the number of jobs you need to sell each month in your most important product category to get you where you need to go.
Rich talks with Cory Knight, the Marketing Director at longtime Level 10 client Clemens Home Solutions
Contact Cory Knight at marketing@clemenshomesolutions.com
Brand Ambassador Program Podcasts:
30 - Brand Ambassador Program
388 - Bob Quillen: King of the Brand Ambassador Program
731 - Introduction of the Brand Ambassador Training Portal
1303 - 5 Ways To Benefit From A Brand Ambassador Program
Other Episodes Featuring Clemens Home Solutions:
573 - What To Do When You’re Overwhelmed With Leads
871 - Before and After Print Ad - Clemens Home Solutions
1086 - 5 Ways To Make Your Print Ads Work Better
1088 - Our Issued Leads Are Up 15,400% Since Our L10 Website Went Live
Rich shows you how to identify and tackle opportunities that are all around each of us all the time.
This Throwback Thursday, Rich applies lots of different Innovation strategies to many different kinds of companies - to spark ideas for your business.
Today is all about jingles–if you are even thinking about jingles for your radio or TV advertising, then this is going to be a great resource!
Rich shares some of the lessons he’s learned along the way--and today is going to mostly focus on the early part of his career--from 1994 to about 2004.
Today on Rich’s 31st Anniversary, he gives us 5 ways to keep the fires burning in your marriage!
Rich talks with a contractor about reworking her ads so they aren’t so “announcer-y”! His advice: be more conversational and tell more stories.
Rich talks about how to write great radio ads… He’s got 8 points for you… and then we’ve got 9 ads for you to listen to so you hear the points in action.
Rich has heard a lot of dumb things come out of contractors’ mouths over the years, and he’s here to expose them all to you today
Rich gives you the 5 most effective and efficient ways to reach affected areas after a storm.
Another Podcast Highlight show for 2023! The Best moments from Level 10 COntractors Daily POdcast from the past couple weeks.
On Today’s TBT its a webinar for you from 2013 where Rich covers all the fundamentals about ADVERTISING.
What if there was a marketing tactic that you plant now, give it sometime to mature, then it keeps on delivering leads and sales to you and your company FOREVER…sound good? Rich tells you what that is in todays episode
Rich heads back to a concept he introduced in April. The Trust Pyramid. The Top Layer - Personal Experience is where he is focusing today.
Rich is giving you five ways to negotiate better media deals on this ‘5 Ways to Monday’ Episode!
Rich delves into the different levels of the gospel, and how words and concepts change meanings as you progress.
Rich Interviews Nick Hutcherson from Hutcherson Construction, on how he runs his business more like a business than most contractor do… and how getting an MBA helped!
This TBT is a conversation between Rich and a contractor chatting about a referral program that Rich helped her put together - he gives insights on how to make it work better.
What is happening with the economy in 2023? Nobody is certain…but when the economy is UNcertain - Rich says you need to Lean into Your Identity!
Rich Talks about the pros and cons of hiring radio personalities to voice your radio commercials.
5 Ways to work with companies who have customer lists that might be a good fit to buy what you sell!
Rich talks about the True God and the False God ... and he might just change your view on God.. and Easter!a
Its the seventh volume of the Level 10 Contractor Podcast Highlight Show in 2023.
Website Audit? Here's the Link:
Level10Audit.com
In another Marketing Masters interview, Rich talks with Anne Marshawll of Marshall Building & Remodeling in Rhode Island.
Today’s TBT is a Webinar Rich did in 2013 based on Innovation Legend Tom Peters and His tips for innovating your business.
RIch explains why Website and SEO companies are not good at creating Websites and SEO that actually work.
Canvassing kind of has a bad rap, but if you use the tips and tricks Rich shares with you today, it can be very effective.
Rich is going to give you scientific advice on how to slow down time - and give you a formula for exactly how to do it.
On this Topic Showcase we talk about knowing your numbers to achieve your goals in your business
On this Throw Back Thursday Rich Goes Through 18 different innovation ideas for your company - then applies them to different industries! Listen and get some innovative ideas for your company.
What happens when the radio stations you want to advertise on aren’t rated - which means you can’t analyze their numbers? Rich explains what to do in today’s episode.
Rich gives you 5 Ways to stay the same size forever in your business.. Or you can do the opposite and keep growing!
Rich talks about serving people in your community - and he gives you 10 ideas on how to do just that!
On this Podcast Highlight Show we talk about hiring good people, your Google Business Profile, ChatGPT and More...
Rich talks about a Small Town Radio, A cool website for getting marketing ideas, how to hold a scavenger hunt, a home show hack, Chat GPT, and a sales blunder than really chapped his hide.
On this ThrowBack Thursday, Its a webinar in 2015 where Rich covers many topics - all related to lead generation.
Rich Talks about Jim Rohn's Philosophy: "Have something good to say, say it well, and say it often" and how that works for your marketing.
Rich gives you an overview of three digital marketing tools that could have tremendous benefit to your company.
Rich talks with Katie Colihan about SEO and your Google Business listing for this 5 Ways to Monday.
Rich is going to Review Napoleon Hill’s 31 causes of failure, with… you guessed it, a pinch of commentary.
Today we look into Level 10’s approach to Identity in marketing, and how you can build yours.
Rich takes you behind the scenes and tells you the story you don’t know about Disney--a story of brilliant innovation and a willingness to break all the rules to make a dream materialize from thin air.
Rich talks about a Level 10 client that had a business so bad that the owner developed stress-induced shingles…He got so sick, literally, of sucking, that he vowed to turn things around!
Here are Grant's Details:
Grant Mazmanian The Pinnacle Group PinnacleGroupUSA.com 800-461-9995 grantm@pinnaclegroupusa.com
Rich talks with Steve Rennenkamp from Energy Swing Windows about Creating a Culture of customer respect.
Rich talks about what he calls “hopper systems.” That’s a systematic way to reach out to your customer base and ask for more business.
Today’s episode is a case study from one of Rich’s old favorite clients, Horizon Services - focusing on their journey of growth through radio advertising.
Rich Talks with Caleb Nelson from Destination Motivation about Experiential buying.
Rich Mentions previous episodes:
With Caleb Nelson
Club Memberships for Roofers
On this Topic Showcase we are talking Offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle.
On this TBT Rich comes up with some Thought Provoking (and Fun) ideas on how a local Donut Shop can take on Krispy Kreme. Listen to get some great ideas to challenge and grow your own business!
Rich covers the advantages to radio advertising… and growing your company with consistency and frequency of advertising.
Today’s 5 Ways to Monday is all about leveraging your Company’s Core Values in your culture and marketing.
Teenagers and young adults are simply “opting out” of religion at alarming rates… which leads Rich to tackle the question--what can we do about it?
Rich talks about a PPC campaign he did for a client that worked--except they couldn’t convert the leads into sales… so I guess you could say… it DID NOT work. But the real moral of this story isn’t about Pay per click at all--it’s about BRANDING!
On this Throwback Thursday, it’s all about finding ways to make the way you present yourself to the marketplace look bigger, better, cooler, brighter, and more interesting.
Today’s episode is about getting outside the box and doing things a little differently. Plus, you can hear the ad that “made peoples ears bleed”!
Rich is going to explore the importance of your phone number in advertising. Is it important? How much to pay for one? Where do I find a good one? All answered on this episode.
Today Rich is talking about CONTENT, and specifically, how to make it more interesting, engaging, relevant, and AWESOME!
Here are links to Past Headline Episodes:
1075 Writing Like People Think
1236 Headline Starters 1
1243 Headline Starters 2
1217 Topic Showcase on Headlines
Shugarman's Bath went from From Zero to $14M in 3 Years. How did they do it? Rich asks Chase Shugarman today!
On This TBT, Rich highlights a biography of the late Larry H. Miller - Former owner of the Utah Jazz Team, and some things you can learn from his life.
Rich shares on Identity and telling your story at the Pella Window Conference in Ft. Worth Texas, 2023
How do you get your prospects to fall in love with you (before you ever set foot in their home)? Rich explains how you can do it in your business.
Rich gives you 5 Ways to price condition your customers so you don’t hit them with ‘sticker shock’ when they meet with your sales person in their home!
The 3rd volume of the Level 10 Contractor Podcast Highlight Show in 2023 - Giving you the best moments from the past couple weeks!
Justin Bartley is back on the Level 10 Contractor Daily Podcast, talking about his company Next Door and Window and how they get amazing repeat and referral business.
Resource:
Click to Reach out to Justin via email
Today is about Self Awareness… and how it’s a vital trait in the Level 10 Ethos. Rich talks about a roofing company that severely LACKED self awareness… and as a result, made a major, major mistake.
Rich gives you some questions you can use to quiz your radio and TV reps to find out if they’re really in it to help you… or if they’re just in it to pad their own pockets.
How do you make your website more google Friendly? You need to make it MORE Diggable. What is diggability? You’ll learn today with Rich’s 5 tips for you and your website.
Rich gives his thoughts about “Setting Boundaries”... and caring for others who aren’t “the easiest to care for”
On this Topic Showcase we talk about squeezing every lead you can from a job site, specifically from the neighbors. We’re talking proximity marketing strategies!
Rich gives you the low down on Brand Ambassadors. Don’t have one yet in your business? Listen to find out why you should!
On this TBT Rich Gives you several more “Headline starters” for when you can’t think of anything to write for your marketing.
Today we showcase some radio ads we did for a new Radio client in Michigan. These are a master class in writing with Identity!
On this Webinar Recording with our Sponsor Ingage.io, Rich shares about telling your story with Power Precision and Passion
Rich’s topic is forgiveness - and he looks at it through the lens of the Higher Law of Love.
The 2nd volume of the Level 10 Contractor Podcast Highlight Show for 2023 Where we review the podcast and give you the best of the best pieces of marketing advice Rich gave from the past couple weeks.
What is hidden Branding Juice? Rich explains with a couple stories from clients who took the time to “FARM” with their advertising…
This TBT highlights a powerful tool to help you write powerful headlines in your marketing - the Headline Starter! (actually there are 12 of them)
Today, Rich shares the Secret Sauce here at Level 10 Contractor - IDENTITY. Its all about communicating who you are, how you’re different, why you’re better… and what your customers can expect when they do business with you… and doing it with powe
Today Rich covers the nuts & bolts of Radio Advertising. He gives 4 steps--making the right buy, dealing with the lead tracking problem, choosing a voice, and creating your message.
Rich tells a story about a friend of his who helped out a homeless man… and gives you some ideas on what you can do to help out too.
On this Topic Showcase - Rich talks about common marketing mistakes -and how to avoid making them.
For Throw Back Thursday, Rich will walk you through how to pull off “overcoming price resistance” step by step.
Rich Shares about what you can expect when you set up an appointment with Level 10 for a Website Audit!
Rich clues you in on what mistakes you might make when buying radio advertising for your business.
What are we to do in these trying times to defend our beliefs and help others “see the light?” Rich has some thoughts today from the Book of Matthew.
Rich talks with Allen Fedale from G. Fedale Roofing about getting repeat business, more referrals and reaching out to new leads fast.
It’s Throwback Thursday once again, and today we dip into the vault and find a webinar from 2013 on the topic of financing!
Rich is talking with Steve Spence about creating some serious SOCIAL PROOF using something called Project Map It.
Steve Spence Info:
sspence@projectmapit.com
443-845-0992
Here’s a social media idea that could really pay off big for your company. Becoming your cities' ‘Social Media Mayor’. How do you do it? Rich has your answer today.
Today’s 5 Ways to Monday is all about out maneuvering your larger competitors.
You have to think like David to Beat your Goliath.
Rich covers 5 'scrappy' tips to take out YOUR Giant.
Rich talks about FRIENDSHIP, and why people, on average, have fewer friends than they used to, why an epidemic of loneliness has invaded our culture.
On the first Topic Showcase of 2023, Rich highlights How to write better Headlines for your advertising.
Why does Rich Think In & Out Burger sucks? It may have something to do with him being from Texas, but it almost definitely has to do with Selling to friends vs. Strangers
On This ThrowBack Thursday Rich Talks about how you and your business should handle the “small stuff” in your business.
Rich chats with our partners at Ingage.io and reiterates that 2023 is a year to play OFFENSE!
Get out there and Play OFFENSE in 2023!
Thats Rich's encouragement today as we kick off 2023!
How to pump up your spiritual life in 2023? Rich has some ideas for you - but, just like Rich, its not the conventional message you might typically expect!
Here's links to the episodes Rich Mentioned:
Streaking into the New Year (847)
If you want things to change, you have to do things different! (476)
Backwards Goal Setting (114)
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast this year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast this year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
Today we share a story Rich wrote called “Country Christmas 1948” about the Year that Santa didn’t come!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
We're Counting down the best moments from Level 10 Daily Podcast This year! Merry Christmas and Happy Holidays!
During this season of Christmas season, what if we remembered to love our neighbors and ourselves - while loving Jesus too!
Today we are highlighting "Random" Episodes! Where Rich Gives you Random Marketing tidbits he has collected!
Today’s episode on Branding talks about how to incorporate your brand in your TV and Radio Advertising
Rich talks about how to find your story–it’s all about going through the Identity process!
Rich has some ideas that you can do right now - in December 2022, to get you ready for the new year!
Today’s Episode is about finding your ONE THING that you can really dedicate your life to… the one thing that God put you on this earth to achieve with your unique set of skills and insights… the one thing that is your life’s mission.
Counting Down the Top 10 Moments from the Level 10 Contractor Daily Podcast from the past couple weeks!
Rich chats with a smaller company in Wisconsin about radio advertising. The Question: Does Radio advertising guarantee you quick leads? Rich has his answer!
Rich talks with Level 10 Client Chase Shugarman from Shugarman’s bath about REHASH - Specifically, how to use text messaging to follow up with people who don’t buy during your sales appointment.
Rich talks about why branding is important, why companies don’t do it, and how to get started with it.
On this episode, Rich talks with Patrick Fingles, the CEO of NuLook Home Designs, Leap and Job Progress.
Happy Thanksgiving 2022!
We hope your celebration with friends and family this holiday is wonderful.
Today, we want to give you a little perspective from Louis CK: Everything is Great, and Nobody's Happy!
Rich has a list of things we should be thankful for. We need to remember the good things in our lives!
Today’s Thanksgiving Message is all about Gratitude - from a webinar Rich gave in 2013.
In honor of the Thanksgiving Holiday - Rich shares 5 Ways to Cultivate a Thankful Heart.
Rich shares the story of Merlin Carothers who was an Army Chaplain who learned to proactively Thank God for everything in his life - even the hardships.
Rich talk’s about marketing’s ultimate #1 objective, which is to build trust between you and your audience--whether that be on a website, or through advertising… He discusses the 5 levels of his Trust Pyramid.
Everyone wants to be creative, everyone values creativity…. But how exactly do you become creative? Rich has some ideas today on this Throwback Thursday.
Today’s episode is a showdown between radio and all other forms of media advertising… to settle the question once and for all--what’s the best place to spend your advertising dollars?
Are you ready to try "Nuclear Option SEO" for your business website? Listen to Rich as he explains the details!
On this episode, Rich dives deep and offers a thought provoking look in to the concept of "God is Love"
Rich shares some identity based blog posts that are engaging and informative - Diggable Content! Do you have this type of content on YOUR website?
On This TBT, Rich gives you an innovation starter for your business. Today - its Mr. Nice Guy. How Nice is your company to your customers?
Rich walks you step by step through the TV buy he made on behalf of a client in Sacramento.
Today’s Episode is all about using TEXT messaging in your marketing. Rich Talks with Jason Dolan from Hatch.
This 5 Ways to Monday is all about Making Your Rehash work! (You know there’s a ton of money to be made when you do it right - Right?)
So what do you do if God is nowhere to be found?... do you think God abandons you - on purpose - sometimes? Rich talks about what to do when God is just… Gone.
Rich Talks with Michael Morrow from Aspen Creek Wealth Strategies about where to invest your money from the last couple years while business was booming!
To contact Michael Morrow, please email michael@aspen-creek.net… or go to GuaranteedIndexedAccounts.com to request a copy of Michael’s free report, “The Ultimate Retirement Savings & Investment Plan.
A Throw Back to 2014 and a webinar called “The Top Remodeling Marketing Mistakes… What you don’t know IS killing you.” Are you making any of these mistakes?
Today’s episode is another textbook example of Rich demolishing radio sales reps to get deals for his clients 2 to 3 times better than they were able to get for themselves.
This episode is a recording of a webinar Rich did recently on BRANDING - and where you need to be focusing your efforts for your marketing
Today we are talking about radio advertising and how any company wanting to grow to a $10M level needs to conquer the airwaves!
On this episode, Rich explains to a client how creating your identity and telling stories, plays out in the Level 10 Marketing System…on your website, radio and Television ads.
Today’s TBT is a webinar RIch did, in 2012, about creating killer websites that convert like crazy.
Today’s episode is Rich’s Presentation from Qualified Remodelers Top 500 Live Conference in Columbus, Ohio Where Rich talked about “Story Selling”
Rich has some excellent ideas for your HOliday marketing so you don't have to slow down during the winter months!
Today is the second part of a three-Sunday series about where to turn when you are facing challenges in life.
On this countdown of the last couple weeks we touch on Guerilla Marketing tactics, adding some friction and the power of repetition in your marketing (and more!)
Rich is going to borrow the strategy of ‘club memberships’ that is pretty common in the HVAC world, and bring it over into the world of roofers and tell you how to execute it properly.
Today’s TBT is about pre-positioning, which has to with CONDITIONING your prospects to want to buy from you… BEFORE your sales person ever sets foot in the home.
Rich talks with a Level 10 Client about ways to advertise on Facebook, and the pros and cons of each
Today Rich is talking about the power of repetition in your marketing. And Punching a lady in the face. But Not Really.
On today’s episode, Rich gives you the best 5 ways to use Text Messaging software (like Hatch) to send automated text messages to your prospects and clients.
Rich talks about the power of friends… not casual friends… not “people you know,” but those stalwart kinds of friends that can be counted on for just about anything.
Rich proves that Snail mail isn’t dead (when it comes to your marketing!) On this topic showcase, Rich gives you some ideas to use direct mail for your business.
Rich chats with Gary Cohen - the VP of Certifiec Contractors Network about the NUMBERS of your business.
How well do you know them? Do you know what you should be tracking? In this conversation, you’ll get the essential information about the health of your business.
Rich talks about using your brains and your ingenuity to generate interest and leads instead of just your checkbook...in other words, Guerilla Marketing!
Resource:
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Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going.
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Got home shows coming up? Maybe later this fall… or into the new year? Then you’re going to want to listen to today’s podcast.
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How do you grow a money tree in your business? Rich has the seeds of ideas hes giving you today…so you can generate some new revenue.
Resource:
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Today’s episode is an excerpt from Rich’s forthcoming book that he’ writing on the topic of Agape Love.
Today we count down some of the best nuggets from the Level 10 Contractor Daily Podcast from the last couple weeks!
If you are thinking about having Level 10 Contractor work with you on anything…you need to listen to this episode! Rich explains Who and What Level 10 Is all about in regards to website building and SEO.
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Today’s Throw Back Thursday is all about REHASH--getting additional sales from the business you DIDN’T close in the house. This is from a webinar Rich did in 2013.
Resource:
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We’re talking about your website, and what has to happen in the first 8 seconds of a visitor landing there to make sure that they stay, get interested in what you have, and decide to give you a shot.
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Rich talks about advanced mailing strategies today - specifically Prizm Code Mailing - sending mail to people who are most like your best customers.
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How do you keep employees motivated and excited and eager to perform… and do so without resorting to just giving them more money? Rich has 5 ideas for you today.
Resource:
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Rich is joined by Author Jeremy Myers to chat about his book "the Atonement of God" and the case for Non-Violent Atonement.
Today, we showcase videos and how to use them in your marketing.
Resource:
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Rich talks about IDENTITY with CCN Vice President Gary Cohen. Rich and Gary dig deep, and Rich shares some great examples.
RESOURCE:
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Today Rich talks about how to get more referrals and putting a system in place to make sure that you get more of them.
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Rich reviews a website audit with a roofing company in Chicago… and, their website scores less than ZERO
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If you are a remodeling company that is just starting out, this is a great episode for you. Rich shares his best advice for remodelers under $1M.
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Rich gives you 5 Ways to convert more of the leads that you ALREADY have!
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Can you really achieve peace in your life? Today, Rich shows you that the road to peace is rocky… and it’s rocky on purpose.
Today is the 19th volume of the Level 10 Contractor Podcast Highlight Show in 2022!
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Rich is going to talk about a topic that’s near and dear to his heart...INNOVATION! Todays innovation formula is called “The Magic Wand”
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Today, Rich will go through his SUper Robust Proximity marketing program which helsp you Leverage your customers to get them to help you find MORE customers.
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Rich chats with a contractor about maybe getting on Radio. He gives lots of great insight here - so listen up!
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Today’s podcast focuses in on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M!
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Rich has got five ways for you to do old school MAIL marketing in your business!
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Rich shares another handful of great quotes he has collected recently - plus he adds his own commentary!
Today, we showcase clips that will help you create engaging and diggable content!
Resource:
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Rich talks about how most websites have an OVER-reliance on what he calls “engagement tools”--offers for free estimates, join our newsletter list, get a quote, maps, etc. It’s how you approach and present them makes all the difference.
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On today’s episode Rich shows you exactly how to do get inside John or Jane Smith’s head and see the world like they do.
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How do you get great videos to post on your website? Rich has some quick tips for you so listen up and level up your video game.
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Today, Rich Talks with Brian Elias formerly of 1800-Hansonss, now with Re-Floor! This is a great conversation, originally on the Marketing Matters for Remodeling Pros Podcast.
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Rich shares 5 ways for you to cultivate your businesses brand.
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Today’s episode might be summed up in this simple question: Where does faith come from?
The 18th Edition of the Level 10 Contractor Daily Podcast Highlight show for 2022!
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Should you change the name of your company? Rich has some insight for you if it has ever crossed your mind!
Resource:
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It’s another ThrowBack Thursday, and for this one, its the second half of a webinar Rich did called Quick Picks - a potpourri of marketing topics!
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Rich interviews Dale Thornberry, the founder of One-Click Contractor.
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Today, Rich gives you the low down on SEO in UNDER 18 Minutes!
Resource:
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Have you heard Rich Talk about the Big Bill Before? Today, he’s giving you 5 Ways to use it in your Marketing efforts!
Have you heard Rich Talk about the Big Bill Before? Today, he’s giving you 5 Ways to use it in your Marketing efforts!
Rich explores what on earth Paul might have meant when he famously said that “Charity believes all things.”.. And that “believing all things” just might be the key to getting along with our fellow human beings.
Rich explores what on earth Paul might have meant when he famously said that “Charity believes all things.”.. And that “believing all things” just might be the key to getting along with our fellow human beings.
Today, we showcase customer service. Are you doing everything you can to ensure customers have the best experience working with you?
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Today, we showcase customer service. Are you doing everything you can to ensure customers have the best experience working with you?
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How do you find good stories to tell in your advertising? Rich gives a great example today of taking a boring story and making it Interesting!
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How do you find good stories to tell in your advertising? Rich gives a great example today of taking a boring story and making it Interesting!
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It’s another ThrowBack Thursday, and for this one, we’re getting in the way-back machine and landing in 2014 and will be listening to a webinar Rich did called Quick Picks - a potpourri of marketing topics!
Resource:
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Rich chats with Level 10 Contractor client Shawn Clemens, from Clemens Home Solutions in Muncie, Indiana. Their Issued leads from their new Level 10 website are up 15,400% January to August of this year versus last year, with their old website! (and thats just ONE of the many things that are working!)
Resource:
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On this episode, originally from the Marketing Matters podcast, Rich walks you through a complete marketing plan for your business.
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On this episode, originally from the Marketing Matters podcast, Rich walks you through a complete marketing plan for your business.
Resource:
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Rich gives you 5 ways to turbocharge your print ads!!
RESOURCE:
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Rich gives a voice to skeptics of religion--and then develops a framework to build a case for God… and shows you how God can reveal himself to you.
The 17th volume of the Level 10 Contractor Daily Podcast Highlight show for 2022! You'll learn from the best moments from the last couple weeks of our podcast.
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Today, Rich is focuses on things you can do to maximize innovation in your company so that you GET NOTICED!
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Today, Rich is focuses on things you can do to maximize innovation in your company so that you GET NOTICED!
Resource:
Level 10 will Audita your website when you sign up here! (click this link)
Todays Throw Back Thursday is about Credibility - how to build it, keep it and not kill it with your customers.
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Show Notes Today, Rich Answers the question from one Level 10 Client: “What marketing activities should we engage in?” Rich has got the answers for you.
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Today’s podcast is all about different kinds of leads. Rich will walk you through what he calls “the hierarchy of leads”. Its about diversifying your lead flow and getting good at converting them.
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Today Rich Gives you 5 Ways to get more Facebook Followers!
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Rich covers Non-dualistic leadership - its practical advice for all leaders!
Article:
The Church Needs More Non Dual Leaders
On this Topic Showcase episode, we showcase the advantages of becoming a consumer advocate in your marketing.
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Today we go Bananas! Rich Introduces you to the most innovative Minor League Baseball team in the world: The Savannah Bananas!
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Savannah Bananas Story
Baseball thats Gone Bananas!
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Rich shows you how to get inside John Smith--your prospect’s--head… and then write headlines that capture what he’s thinking and put them on paper.
RESOURCE
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Today’s episode is a strategy session that Rich had with the owner of an almost $5 million door & window company who, despite that sales amount, was still behind the curve in their marketing.
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Rich talks about generating leads using organic social media posting… and creating a system of posting that your followers will see.
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Rich is walking you through the art of getting free stuff added onto your media buys!
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It's The 16th volume of the Level 10 Contractor Podcast Highlight Show in 2022!
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Where is your marketing program getting a bit “weak”? Today’s episode is about changing the things that aren’t working and doing things a bit different.
RESOURCES:
639 - Fun guy!
487 - Pimp My Ride
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On This TBT episode, Rich covers a topic he calls “the educational spectrum,” which is a way to quantify how ready a prospect is to buy… and then adjusting your messaging to say the right things at the right time.
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This episode is recounts a media buy that Rich does for one of his clients in Kansas City. When he discovered that one of the networks had massively raised prices--based on cost per thousand--Rich puts on his Superman Cape and gets to work.
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Rich will show you WHY TV never seems to work for contractors. He’ll walk you through one of these TV station presentations and expose it for what it is: Garbage.
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How do you get more online reviews? Rich has 5 ways for you today on this Monday episode.
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Episode 388 - Brand Ambassador Program Episode
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Today, we discuss the importance of blogs on your website. Blogs are a great way to engage your prospects and build the case why you are the superior choice. They are also masterful tools for winning the SEO war.
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Today Rich highlights some new Radio ads for 2 Different Level 10 Clients… in the roofing industry. Are the ads the same for both clients? Absolutely Not! And You’ll hear why.
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Today Rich highlights some new Radio ads for 2 Different Level 10 Clients… in the roofing industry. Are the ads the same for both clients? Absolutely Not! And You’ll hear why.
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On This ThrowBack Thursday, Rich identifies 4 things you need to be doing that will make 80% of the difference in your marketing.
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Rich chats with Briana Heatherington about Ingage, One-Click Contractor and CompanyCam!
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Rich talks with Briana Heatherington from bathroom Pros New Jersey!
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Rich has some insights for you about creating a good company culture - 5 insights - as a matter of fact!
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How does God keep up with prayers from 7 billion people? Is it even POSSIBLE to keep up with it all? Rich provides some answers today from an unexpected source--not the scriptures… not divine inspiration… but from technology.
The 15th volume of the Level 10 Contractor Podcast Highlight Show for 2022!
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Rich talks about Playing dirty with your competitors, overproduced radio ads, standing out in print, giving yourself a break when you mess up… and the wit and wisdom of Brian Elias.
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Rich shows you ways to get more and better and higher paying customers by actually SERVICING people BEFORE they become paying customers.
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Rich is going to show you how you are most likely sitting on a ton of unclosed business - by sharing an example from the dental industry.
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Rich is going to show you how you are most likely sitting on a ton of unclosed business - by sharing an example from the dental industry.
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How do you beat Google’s Algorithm? Well, first you have to understand how it works. Thats what this episode is about today - as you listen in to a conversation Rich had with a Level 10 Client!
Resources:
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Today, we focus on the hub of your marketing… your website. (and its much MORE than having a pretty website)
Rich reviews “Made to Stick” by Chip and Dan Heath… and as the name would suggest, it deals with the concept of making ideas stick in peoples’ brains.
Rich walks you through the process of figuring out exactly how many sales you need to achieve your business goals… defined as “the sales figure that gets you to where you want and need to be”, financially speaking.
Rich takes data supplied to him by TV stations in Boston, and walks one of Level 10’s Advertising managers through the numbers as a training exercise...
Rich talks about the different KINDS of advertising you can do on Facebook and WHY they are a good place to spend your advertising dollars.
Today, Rich talks with Caleb Nelson from Destination Motivation about how to use vacation vouchers to entice your customers to buy!
Caleb Nelson: caleb@increaseoursales.com
949-412-6968
Rich will teach you how to deal with media opportunities… and give you somegood ideas for cultivating the kind of image and identity you want for your company in a purposeful and intentional way.
Rich shares some GOOD NEWS on the topic of the economy - things might not be as bad as you think!
Rich talks about the necessity of praying for other people… and actually following through and doing it!
On this episode, Rich talks about the $10M mindset, identity, websites, SEO, and advertising
You’re going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. They are searching for a headline that better captures a clients overall identity.
Rich shares about SEO - what it really is, and what it takes to win the war for your company!
Rich shares more about his memorable meeting with a Kenyan Uber Driver named Kariuki that changed his perspective on what makes our country great. Happy Independence Day!
Rich tells the story of a Kenyan Uber Driver who opened his eyes to the blessings we have living in the USA - But we often take it for granted.
Today you’ll meet Nissa Cleman who grew her business to $80MM and sold it - in 9 years. Today’s interview is her story of how she did it.
We’re working our way through Rich’s classic 2004 audio series, Monopolize Your Marketplace. Today’ ThrowBack Thursday is part 8 out of 10
Todays show is all about business partnerships… and more specifically, how to avoid having them go bad… and making sure you have contingency plans in place in case they do.
Rich is challenging you to search out the things in your business that people don’t like… like nasty smelling bathrooms!
Are you ready to scrub YOUR nasty toilets?
Rich has 5 Ways for you to improve your media negotiation skills on todays episode!
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Today is all about adding extra income streams to your business!
RESOURCES:
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On this episode we are focusing on what Rich calls your "Inside Reality", especially as it relates to your Outside Perception.
On this Episode, a contractor thought he was getting on a call with Rich to discuss making his website better, what he ended up getting was a whole new way to think about and run his company!
Today’s episode will cover a wide variety of topics, including sales scripts, on-hold messages, signage, follow-up letters.
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Rich looks at auditing your schedule - and making sure you are spending your time and attention in the right places.
Today’s episode is about one of Rich’s Favorites: Building a website that has beauty and great bones!
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Rich has got 5 Random things to share today - including: taking your Amazon Returns to Kohls, 2 Roofers, 2 identities and helping clients understand why your prices are higher...
We continue with Rich’s Original Monopolize your Marketplace CD set - this one is about defining your target market and more
Do you demand excellence in your company? Rich will give you several examples of what that might look like - to scale up to a Level 10 Company!
Advertising is about building relationships. Rich gives a contractor some ideas for their advertising based on the Adam Sandler movie “50 First Dates”!
Rich will show you how CFA has grown their marketing messages beyond “look how good our food is”!
Today’s episode is part 5 of our Throwback Thursday series covering the flagship audio program “Monopolize Your Marketplace”
This episode is from the Marketing Matters For Remodeling Pros podcast from Qualified Remodeler Magazine. Rich walks you through the Trust Pyramid!
Today’s episode is all about quotes that Rich has collected over the years. He’ll be sharing some of them with you, and add a little commentary too.
The 11th volume of the Level 10 Contractor Podcast Highlight show for 2022 -and episode 1000!
Rich shares with a small contractor in upstate New York how to DIY her website to withstand her competitors in their market.
Today is the 4th of 10 installments on the Monopolize Your Marketplace 10 CD set that we’re working our way though as a part of our Throw Back Thursday Series.
How would you like to lock in Future buyers before your prospect even gets serious about buying what you sell? Rich has some ideas about this - inspired by a commercial he saw…
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Rich Responds to a Contractor’s Question: What should I do in a recession? Rich, of course, has some great ideas.
What is a thin theme website you may ask? Great Question. Rich has the answer - Plus he lets you know why you need one now on your companies website.
The four P’s of Marketing are Price, Product, Promotion and place… but did you know there is also an “M” in marketing? It’s MATH!!
The 3rd Installment of the Original Monopoilize Your Marketplace CD Set! Rich dives into the topic of The Educational Spectrum…
Today’s episode is a Rich rant–about companies who have bad websites… and won’t do something about it.
RIch has some definite opinions about marketing research, and you might be surprised when you hear them. He’s got 5 ways for you to do marketing research without a big research firm
What are you supposed to do when people you care about experience hard times? Rich has some thoughts today
Rich gives you the low down on why SEO takes so long to actually work!
Resources:
Episode 782
Today is the second installment of our ThrowBack Thursday series of the Monopolize Your Marketplace 10 CD set.
Rich talks with CEO John Bartrom from Jericho Home Improvements. This is a re-release of the Marketing Matters podcast - featuring Rich - from Qualified Remodeler Magazine.
There’s an invasion going on in Roswell - No Not Aliens! Its’ a Level 10 Invasion! Rich talks with a contractor in New Mexico about their exciting opportunity.
Rich gives you 5 ways to determine if Radio and TV advertising is for you - and your business!
Rich starts at the beginning… and talks about the fundamentals of prayer and prayers for beginners.
Today, we talk about Facebook - the “swiss army knife of Social Media” - As Rich likes to say.
How do you battle a toxic corporate culture? Rich talks with a contractor who has to deal with a toxic boss… he gives some marketing advice - and also some psychiatric advice RESOURCES:
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On this TBT We are sharing the First part of Rich’s original flagship CD program called Monopolize Your Marketplace.
If a prospect won’t return or answer your calls - does that mean they don’t want to talk to you? Well, yes. AND NO!!! Rich will explain why it may have nothing to do with you at all!
Rich wants you to challenge your assumptions - do you think something in your business and marketing is working just because “you’ve been doing it that way” for so long? Rich says - not so fast!
Rich chats with Bjorn DelBlanc from Bluejay Rennovation to discuss some of the ways the podcast has positively impacted his company…. And Rich gives him some more great marketing advice!
Rich helps you understand and calculate exactly how much money you can and should spend on marketing in your business.
Today, Rich is talking with Person to Person Marketing expert Tony Hoty about how you handle prospects on the phone when the first call in… and specifically how you handle their objections!
Rich talks about a company who gave an enormous amount of money to an “expert” website development company… and saw their search engine rankings go UP… Yay!... but their lead flow went DOWN. Rich explains why - and how to fix it. RESOURCES:
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Today Rich is going to introduce you to the late, great Jim Rohn. If you’re not familiar, Jim Rohn was a well known and beloved motivational speaker.
We are talking about selling yourself BEFORE you ever arrive at the house for your sales meeting.
What happens when Rich takes a crummy rehash letter and reworks it so it actually does what it is supposed to do? (ie. get more sales?) Today you’ll find out.
Resources:
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Rich talks about what platitudes are,why they’re so pervasive,when they’re appropriate to use and then walks you through a methodology that he uses to write marketing with power, precision, and passion!
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How do you know when to let someone go? Rich has a 4 step evaluation that will help you decide!
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Rich is hosting a new Podcast with Qualified Remodeler Magazine called “Marketing Matters”. On this episode - Rich talks about one of his favorite topics: Your companies' IDENTITY.
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Rich talks about focusing on your customers needs. Put the focus back on your customers - where it belongs!
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This episode deals with the topic of becoming vs. getting. It’s about our motives and our actions and how we can get closer to God.
The 8th edition of the Level 10 Contractor Daily Podcast Highlight show for 2022!
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Rich shares how to price condition your prospects BEFORE the sales meeting!
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Today - Rich is usually a marketing guy, but today he is talking Sales!
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Rich is here to advise you not to be OVERLY smitten with the way your website looks...(you want it to look good AND do what its supposed to do!)
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Episode 705
Episode 782
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How do you make sure that your company won’t collapse when you get to $10MM? Rich gives a contractor advice about planning ahead - so you can grow into the future!
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Rich shares 5 Ways to give back to your community!
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Today we cover the topic of innovation. If you're not innovating your business, then you’re stagnating.
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On this show, Rich gives you some quick tips for proximity marketing - that really work. Resources:
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This episode is a crash course on Power Precision and Passion - and why you need them in your marketing.
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How can you stand out from the crowd? Rich has some great ideas today for you - and it begins… with a chicken fajita.
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This episode is a webinar from our friends at G4 Marketing about following up with existing customers with mailing programs!
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Episode with Justin Bartley
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5 Ways that your website is failing - and you might not even be aware of it!
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Today - Rich is talking about ANGER! He's got a unique take - and some encouragement for us!
Rich shares some recent diggable blog posts from Level 10 Partner Clients!
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Rich Talks identity and what it looks like when it’s actually fleshed out and put into a website in real life. It’s a webinar from 2014 that shows 25 different websites with their attendant identities!
Rich is hosting a new Podcast! Qualified Remodeler Magazine’s “Marketing Matters” podcast debuted last month - and this is the inaugural episode for you!
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If you have a great story (or stories) to tell, like the contractor on this episode - You need to tell them!
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On today’s 5 Ways to Monday… Rich gives you 5 great ideas about how to increase employee morale.
Todays episode will challenge everything you think you know about addiction…get ready to learn!
Customers want to make the best buying decision. When you help them do that– they will see you as a font of knowledge and 9 times out of 10, wil select your business.
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Rich walks you through some new spots for a roofer, and shows you how “telling your story” is critical to marketing success.
RESOURCES:
Episode 344 - Identity
Have Level 10 Audit Your Website
Rich teaches you why stories work, how to find good stories, elements of good stories, and where to put them!
A Recording of Rich from the 2022 GAF Wealthbuilder conference in San Diego!
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Should you star in your own TV and Radio Ads?
That's a question Rich gets alot - and today he’s here to give you his answer!
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Rich gives you 5 ways to get more of the blog posts on your companies website!
Resources:
Clemens Home Solutions Blog/Video
Bathroom Pros Blog/Video
Service Champions Blog
Have Level10 Do an audit on your website!
Rich chats about how you can, if you are a Christian, withstand the tidal wave of negativity toward your faith… and how can you protect your kids against it.
How do you deal with the NOISE that comes from doing PPC Advertising? Rich has some advice for you today…
This TBT Its a Webinar Rich did about clear copywriting - highlighting a book from Edward P. Bailey
RESOURCES:
Have Level 10 COntractor Audit Your Website! click here
Part 2 of “The Blame Game!” Who do YOU blame when your advertising doesn’t work???? Catch part one from Episode 926.
RESOURCES:
Have Level 10 Audit Your Website! Get signed up by clicking this link.
Rich has heard lots of excuses about why marketing and advertising doesn’t work… but the person you may want to blame - looks right back at you in the mirror every morning.
Resources:
Get your website Audited by Level 10 Contractor - CLICK HERE
Rich shares some experiences he’s had in his life--both as a kid and an adult… that shaped his perception of who he was and what was possible… and then wants to pay that forward to positively affect kids that he mentors.
Today we review core concepts of Level 10’s marketing strategy: Identity, Pillars of Service, Hunting and Farming
Rich shares some about the Level 10 Mindset when it comes to charging high prices, but not wanting to spend high prices.
Resources:
Click to get your Level 10 Website Audit!
Rich explains how to do Proximity Marketing - but on Steroids.
Resources:
Click to schedule your Level 10 Website Audit!
Rich ended up paying more for radio for a client than he’s paid for any radio anywhere, but there’s a good reason which Rich will explains.
Click to get your website audit from Level 10 Contractor!
Rich talks about Hard Work, Harmony, and Longevity. And pays tribute to his favorite Rock Band!
Resources:
Click to Have Level 10 Audit your Website
How do you honestly and accurately measure how YOU do vs. how your competitors do–and use that information to your advantage? Rich Shares that today.
Rich Mentioned:
Episode 344
Resources:
Check out CompanyCam!
Have Level 10 Audit Your Website
Today’s episode is called “Stopping Short” which has to do with using enough Consistency and Frequency in your advertising to make sure the message actually gets through to your prospects.
It's hard to remember that you are talking to potential customers who have NO IDEA all the things you know about your product or industry...
On this 5 Ways to Monday, Rich talks about Wall Drug, Accelerated Discontentment...and then gives you 5 ways to use “farming” in your marketing
Rich has something for you called “Higher Love, Agape”... he’ll open your eyes to a new definition of love… a higher love… and how it can affect your life for the positive.
On this topic showcase - Rich covers all things branding... and its MUCH more than just your colors and the way you wrap your trucks!
On today’s strategy call with Rich, the caller is 100% convinced that price competition is unavoidable and devastating. When Rich tries to tease out his identity… and explain how that’s the key to overcoming price competition… he’s not having it.
On this TBT, Rich covers the 4th (of 5) marketing mistakes that everyone makes called “Ignoring Future Buyers”
Rich breaks down SEO for a contractor - making it easy to understand: Your website needs to SHOW UP (in Google) and STAND OUT (so people want to do business with you!)
Wall Drugging: A Definition - “Hitting your potential client over the head with your marketing message over and over (and over) in a short timeframe, to enhance the likelihood of your message being seen and absorbed.”
Rich wraps up his take down of the Evil Donut Empire (Krispy Kreme) by enlisting help from all those who love an epic galactic donut battle. Namely, the customers.
Today Rich develops a plan for a local Donut Shop. His Goal is to take down the evil Donut Empire - Krispy Kreme…and give you some ideas for marketing your OWN business.
Today Rich Defines and explains Confirmation Bias and how to use it to the MAX in your business and marketing
This episode is about loving people who are really difficult to love. People who are mean to you - who are difficult to get along with - and who aren’t very loveable.
Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you’re the attorney in charge… and it’s a life or death sentence on the line. You can’t just throw out a bunch of platitudes, you have to build the case. That’s what today’s showcase is all about.
On this TBT We are listening to the 5 Biggest Marketing Mistakes Audio Program Rich created sever years ago. This week, its Mistake #2 - “The Platitude Trap”
Rich is talking about (and sharing some) Feel Good Ads! Yes, you want listeners of your advertising to think you are good PEOPLE, not just a good company!
“Victory going to the one with superior forces at the point of contact!” Find out what this quote means to Rich - and how it can help you in your marketing!
Rich gives you 5 Ways to share the love with your customers - that might even help your personal life too!
Rich Talks about paying attention that person you married--remember them? Even if you’re not married, the advice Rich gives is great for nurturing any relationship.
Rich chats with Level 10 Contractor Copywriter Nick Nordstrom about coming up with a Slogan for a Level 10 Client.
Today We jump into a series based on a CD Program Rich released several years ago called “The 5 Biggest Marketing Mistakes… And How TO Overcome THem All.” Today is Mistake #1!
Rich encourages you to move out of your comfort zone - and get into Radio and television advertising to market your contractor business!!
Rich shares about a divorce - where the couple only knew how to put band-aids on their problems - and not solve the real underlying issues.
Our Topic Showcast explains how and why it is crucial to tell your company’s story in a way that explains–without a doubt–why you are the absolute best buying decision for your prospects.
Today’s Episode is geared toward smaller remoders, and its all about having an understanding of what it takes to be successful in business, from a marketing perspective.
Rich says if you understand how the mind works - you can master marketing. This is a second part of Psychology of Marketing
Classic Rockin’ Rich compares a great INTRO of your Ads to Great intros in his Favorite Rock Tunes!
Today Rich provides a little boost for those who sell replacement windows. Rich explains why you should offer a free glass breakage warranty.
How DO you edge the PROFITS up? That’s what we’re about to find out from Rich today - 5 ways to increase profits to 15% or more.
Rich shares about a turning point in his life that happened when he first started his company back in 1994-95.
If you have ever thought about starting a podcast for your business - Today’s episode is for you! Rich chats with Jeff Brooks from Solid State Construction about his upcoming podcast.
Rich talks about 7 different principles to help you understand the psychology behind marketing
Rich gets a request to help make an ad better! So he Checks the website and comes up with an idea! (One you can use in your marketing too!)
Rich is going to talk about how to generate sales by hitting up the one crowd of people you can be ABSOLUTELY certain are going to be buying what you sell–new movers!
On today’s episode, RIch builds a case for creating a “surprise” budget in your business and consistently giving gifts to your customers.
Rich is going to tell you the story of the unlikeliest hurdling specialist… who taught him a lesson about facing adverisity head on.
Today Rich is talking about working with other companies to leverage either their brand or their customer list to generate leads and sales - AKA - ‘Joint Ventures’
What are case studies and why do you need them? Rich gets right to the point today and gives you some great ideas and examples of Case Studies for your website
Rich shares 100 Powerful headlines on today’s Throwback Thursday. He explains why and how they are powerful and how you can use them to inspire your own marketing.
Rich shares Seven (and a couple more) of his favorite ads (that work!) that he has written for clients over the years.
How do you keep the momentum going after resolutions wear off (or any other time of the year?)
Today is 5 ways to create & use powerful demonstrations to SHOW your prospects what you’re all about.
Rich shares about Selective Attention - and how you might be missing the Gorilla in your life!
Rich answers questions about Radio and TV from an owner of a company that wants to start advertising!
Shows Rich Mentioned:
#437- When Should We Start Advertising on Radio & TV?
#327 - What To Expect When Level 10 Handles Your Media Buying
#794 - Top 500 Live Keynote: Why Branding Should Be Your #1 Objective
#457 - Major Mistakes I Found In A Quarter-Million Dollar Media Buy
#576 - Wall Drug – It’s All About Consistency & Frequency
Rich dissects a marketing letter from a roofing company that got close to NO Results. Rich reworks the letter and shares how to make it work.
How do you close prospects who said “no” to you the first time? Rich has five ideas for you today…
Rich tells the story of ‘Zak’ - who thought that God was looking out for him…but as it turns out, God was actually using him to look out for somebody else.
On Today's Topic Showcase we are talking New Years Goals. We all want to grow our companies but we may need a little help planning the route.
If you have a new company - how do you generate leads with a shoestring budget? Great Question. Rich tackles it today with an owner of a new company.
How do you make sure your prospect understands who you are, what you do and how you are different than your competitors? You need to act like an attorney presenting his case before the Jury. Rich explains with an amazing story about his time as a Juror.
What happens when radio marketing “experts” Tell Rich his ads don’t work? Well, first of all you get an upset Rich, but we also get to find out WHY he was so upset!
Today’s Episode is all about achieving Goals through what Rich Calls “streaking”! He explains what it is, and how it relates to your goals, and you can keep all your clothes on to do it!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
Today, on Christmas Day, Rich Shares what he believes is the TRUE meaning of Christmas! Merry Christmas to you!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!
Today we are sharing ‘A Country Christmas 1948’. A Story Rich wrote that was told to him by his Grandmother, about the year that Santa Claus didn’t come.
Today Rich is talking about OFFERS. Discounts, Educational Materials, Contests and MORE! He’ll discuss what they are and why they are crucial to your marketing success
Rich gives you some quick thoughts on Price Conditioning...educating your prospect before the sales meeting!
Today’s Throwback Thursday is from a webinar Rich did on the topic of Pay Per Click advertising.
Rich talks with contractors in Canada about a mailing program they put together and He gives them feedback on the postcard they want to send to their prospects.
Rich visited a new client and attended their ‘all company meeting’...what ensued was a valuable lesson in company culture - that he wants to pass along to you.
Rich shares 5 Ways for you to increase your average sale amount, and earn more money from your customers!
Today Rich shares memories from one of his Favorite Christmases - back in 1988 when he was a missionary in Taiwan!
Should you be focusing on your competitors? Rich will make the argument that you need to be focusing on your customers...NOT your competitors!
This is a Throwback to a webinar Rich did in 2014 covering the ins and outs of Radio advertising - and it still holds up today.
Rich and Katie Colihan (Level 10 SEO Guru) talk about getting found on the map section of Googles Search Results.
Rich explains why the overwhelming majority of remodeling/home service contractors suck at marketing!
Today’s 5 Ways to Monday is all about Out Maneuvering Your Larger Compeitors. You have to think like David to Beat your Goliath. Rich covers 5 scrappy tips to take out your Giant.
This is a Speech Rich gave recently on the topic of Success - which takes a turn into spiritual matters!
How do you determine what your identity points are… then execute on your identity? On Today’s showcase we hit the ABC’s of Level 10 Contractor Identity.
Rich tells the spectacular story of the crashing and burning of his company ‘Y2Marketing’ back in 2004.
Rich Talks with Brian Kaskavalciyan from gFourMarketing about Following up with your clients for repeat and referral business.
Get away from giving boring gift cards with the help of Rich and some of his gift giving ideas!
In honor of the Thanksgiving Holiday - Rich shares 5 Ways to Cultivate a Thankful Heart.
Rich shares the story of Merlin Carothers who was an Army Chaplain who learned to proactively Thank God for everything in his life - even the hardships
This is the 37th edition of the Level 10 Contractor Daily Podcast highlight show - looking back at the best moments from the last two weeks!
What does it take to be a successful entrepreneur? Thats what Rich is talking about today - on this recording from a seminar he recently gave a group of contractors. (This is Part 1 of 3 in our “Entrepreneurship” series!)
On Today’s throwback Episode - Rich talks about the right mindset to be successful in business. Enjoy this recording from a training all the way back in 2003
Today's episode is an interview Rich did with Brian K. from 'The Wealthy Contractor' Podcast - talking about what's coming in the next few years for contractors.
On this topic showcase we are talking about Online Reviews - how powerful they are, and how to get them.
What separates a great website from a mediocre one? Today, Rich shares 10 things that Level 10 Contractor does to ensure your new website is better than the rest.
Rich gives a keynote to the Remodeler top 500 Live Conference on the topic of Branding!
Should you use stand alone landing pages, or should you send web traffic to landing pages that are on your website? Rich offers his thoughts to this, sometimes, thorny subject.
Can “soft skills” like empathy and kindness make a positive difference in your business? Rich gives you five ways these skills can make you better at leading people.
How do you deal with the long lead times that are becoming more and more common? Rich has a plan for you, plus a script for in home use!
Today’s TBT is all about Identity - Rich gives many examples of what it is and how to use it in your marketing.
What do you do when you get a crappy proposal from a local TV or radio station? How do you know its a crappy proposal? Well, you should send it to Rich so he can tell you if it Stinks or not! Listen to this episode for Richs description of ‘the Poo Poo Platter...'
How can you get more sales during the holiday season (a typically slow time of year?)... Santa Rich has some great ideas to stuff your stockings full.
Rich gives you 5 great ways to reach out to your previous customers. You know you should be doing that, right?
How do you deal with hard things in your life? They are going to happen to all of us, and Rich has some thoughts to help
Today we cover the topic of SEO. It can seem “mysterious” and even FRUSTRATING! But, as Rich explains, it can be understood - and yes, it does take some work - but you can win with your Websites SEO.
Rich explains in detail why Level 10 Contractor websites “cost more” than the average web development company.
Resources Rich Mentioned:
Level 10 Websites: Today's Entry Doors, Robbins Construction
Episode 344: Level 10's Secret Sauce - Identity
Rich says “Great copy is the result of having a great idea” - and that’s what today’s TBT is all about.
The 35th edition of the Level 10 Contractor Daily Podcast Show - highlights! The Best moments from the past two weeks.
Rich shares his Yoda-like media buying skills! If you are currently buying media for your company - you need to listen to this episode...
On this TBT Rich works with a roofing company on their marketing material to make them sound top notch.
Rich shares a story from his earliest days in marketing - and why telling your story with power precision and passion is essential to great marketing.
What if you gave your prospects more information - Instead of ONLY asking people to call in for appointments or a promotion…. Rich has all the details of what an “Information offer” is and how you can use it in your ads.
Rich gives 5 ways for you to use texting to stay in touch with your customers and prospects.
This episode is all about FUN! Specifically, it’s a challenge to you to find ways to make doing business with your company more fun!
How do you give yourself (and others) permission to be less than perfect? Rich has some ideas for you. Maybe it has to do with empathy and kindness.
On This TBT Rich shares his thoughts on one of his favorite marketing books - ‘Made to Stick’
What does it take to grow to a 20 Million Dollar Company? Rich Answers that question from an HVAC Company.
The About Us Page on your website is often forgotten... but Rich Shares why it's a great opportunity to share your IDENTITY!
Rich gives you 5 tips on how to get more for less when it comes to buying ads for Radio and TV.
With the NBA season just gearing up, Rich shares MORE of his ideas on how to innovate the NBA. If you like innovative ideas that might spark new ideas for you, this is a great episode to listen to!
Listen to Part 1, if you missed it: HERE
On this TBT Rich talks with a customer about a mailer -making sure that it has all the ‘identity’ it needs, to make a strong case to the prospect!
With the NBA season just gearing up, Rich shares his ideas on how to innovate the NBA. If you like innovative ideas that might spark new ideas for you, this is a great episode to listen to.
How do you make a fortune if your company has no profits? Well, take page from the Amazon playbook - Rich will explain in this episode.
Rich Shares the second half of his 101 Leadership tips.
Rich Mentioned:
The end of forgiveness as you know it
Be 100% Responsible
The Nine Year Lie
This webinar replay highlights the new Brand Ambassador Program put together by Level 10 Contractor and Tony Hoty Training and Consulting!
Rich Dissects a Postcard that a contractor wants to send to invite people to an open house they’re holding, at the home of one of their customers where they recently finished a basement, to show off their work.
On today’s “5 ways to Monday” podcast, Rich is going to cover 5 ways to prepare to sell your business… from marketing, to understanding your numbers, to systems and management…
The 33rd Edition of the Level 10 Contractor Daily Podcast Highlight show - looking back at the best moments from the past 2 weeks of the podcast!
Rich talks with Level 10 COO Bryan Bauman about a situation that we just resolved where we generated a huge quantity of the WRONG kind of leads for a client.
This TBT is a webinar from 2021 about Creativity in Marketing. Rich shares three ways to come up with innovative ideas for your business.
Rich answers your questions about Digital Marketing - Where to start and what exactly to do?
How do you get your prospects to fall in love with you (before you ever set foot in their home)? Rich explains how you can do it in your business.
How fast do you get in touch with your leads that come into your business? Thats what Rich and Tim Musch from Marketsharp are talking about today!
Today, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors.
Learn more about the Brand Ambassador Online Training Portal Click to listen
Rich gives you the download on Billboards! When to use them, What to buy and what to put on them!
Rich Mentioned:
Wall Drug - Its about Frequency and Consistency
On This TBT Rich shares strategies for you to work with other companies to leverage their name or list to generate leads and sales.
Rich introduces you to the ‘5x5 Identity Matrix; how to establish your identity from the 5 pillars of identity, how to prioritize them, and what to do with them!
Rich Mentioned:
5 pillars of identity Resource
Confirmation bias and Pointing at the Showerhead!
This is the 3rd installment of “Uncovering and Leveraging your Hidden Assets” Rich has been going over the last two Tuesdays.
Previous Installments:
Part 1
Part 2
Rich Also Mentioned:
739 Advanced Joint Venture Strategies
Diggable Content! You need it on your website. Rich Shares 5 ways to make your website content much more diggable.
On this Sunday episode, Rich shares about perspective - where he introduces you to two very different people.
Rich shares some new commercials Level 10 has put together for one of our clients. Lets just say they are on FIRE!
Watch the Videos of the Commercials on the Level 10 Contractor Podcast Resources Page
On This TBT Rich talks about financing - how to work it into your sales pitch early when you are with a potential client.
Rich and Kyle (from Tony Hoty Training) introduce the Launch of the Brand Ambassador Online Training Portal!
Reach Kyle: kyle@tonyhoty.com or 715.467.7134
To get the 25% discount on the initiation fee, enter "Level10" when checking out at TonyHoty.com
Rich gives advice and suggestions on how to best leverage existing assets in your business… that you might not even realize you have.
On Today's Episode Rich Covers raising prices, plowing money back into marketing, identity-based marketing, brand ambassador programs, and playing offense!
On This Sunday Episode, Rich talks about - and plays - audio from his mentor, Jim Rohn.
Another Jim Rohn Episode:
210 - The Art Of Exceptional Living
Today, we talk about what to do after a rejection, do you give up? Is that sale gone forever? On this Topic Showcase, Rich gives you some tips on how to turn a NO into a YES
Today’s Throw Back Thursday is a continuation of last weeks Innovation Formulas! Rich shares more innovation formulas for you to apply to your business!
Rich chats with a contractor in Delaware who wants to grow beyond $5 million in Sales. He wants to know if he needs to start branding now, or if he should be doing something else first?
Rich coaches you on how to get outside the box and think of ways to generate leads and find business that are off the beaten path!
Rich walks you through 5 Ways to get Client case studies for your website! Plus he has instructions and scripts for Videographers to use.
Leadership is about being the bigger and better person, and Rich is going to demonstrate that on today’s podcast.
Its the the thirty-first volume of our Level 10 Contractor Podcast Highlight Show, where we highlight the best thoughts from the last two weeks of the podcast!
Rich talks you through 5 common reasons why people stick with crappy websites when they should not just be walking away… but RUNNING!
Rich figured out about 20 different formulas that you can use to help you ACTUALLY generate innovative ideas in your company! Today, Rich shares several of those formulas with you.
Rich shares with a contractor that the best way for Google to recognize your website pages is with Great Content that is based in your IDENTITY! (What is identity? Listen and Rich will explain!)
On this episode, Rich explains that one of the most important elements of getting found by Google is having the right quantity and the right quality of service area pages on your website.
How do you find qualified workers during this tight job market? Rich has 5 Ways for you today!
On this Sunday, Rich talks about the long hard road to success. It doesn’t happen overnight!
Today, on our Topic Showcase, we tackle a topic many contractors shy away from, for various reasons. What are we talking about? Radio and Television Advertising.
Rich Chats with Briana Heatherington from Bathroom Pros New Jersey about Level 10 Contractors Social Media Program! Has it been worth it for her company?….Spoiler alert: Absolutely.
We Mention these episodes today:
590: A Preview of Level 10's Social Media Service
654: Its Here The Level 10 Social Media Posting Service
Today we go back to 2014 for a webinar Rich did back then teaching David how to beat Goliath. The principles he discusses apply to any kind of business!
Today’s Episode is a conversation between Rich and a company that decided to go with another provider to build their website. It turns out that all they did was build another crappy website!
___
Hop back and listen to episode 698 for Rich's Rant!
This is part two a message Rich is sharing with you about making sure you’re using the right kind of marketing approach for your situation, depending on how familiar or how ready the prospects are to buy.
Today’s episode is about Entrepreneurism, answering the question, ‘what does it take to be able to run the show?’ The answer is something you may not have ever heard before… something Rich calls “Independent Personal Value”.
What do you get when you pay $800 for a website? A “pretty face” and not much else. Kinda like a beauty pageant contestant. Rich explains in this episode...
On This TBT, a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines.
Rich talks with a painting contractor - and you know its a good one when Rich says “everything you’re saying right now is pissing me off!”
Rich covers some foundational marketing concepts that are important if you REALLY want to understand the psychology of marketing.
Rich gives you 5 Ways to introduce Friction into your funnels so you can make sure your leads are qualified to buy from you!
Rich shares about tapping into the power of thought with a principle introduced by Napoleon Hill called: ‘The Mastermind’
Today, we discuss the importance of winning the marketing battle…. and specifically marshaling superior forces at EVERY point of contact to ensure that victory.
Rich talks about a contractor who decided NOT to go with Level 10 for their website redesign… and, they paid less money and they got what they paid for.
On This Throwback Thursday Rich shares an innovation called ‘Captain Obvious’ to help you deliver on the brand promise you are making with your companies identity.
Today’s episode is a new recording of a webinar Rich did that helps contractors understand SEO. Rich uses his unique style to help you understand!
Rich Shares about what you can expect when you set up an appointment with Level 10 for a Website Audit!
Rich Mentioned:
344 Level 10's Secret Sauce
397 Why We charge $25k for a $5k Website
Rich shows you 5 ways to make use of Information offers for those leads who aren’t ready to meet with you… just yet.
Rich gets inspired to make his marriage better - and learns how Agape love can make your family stronger.
The 29th Volume of the Level 10 Contractor Daily Podcast - Highlighting the best moments from the past 2 weeks!
Rich shares how to create videos for your social media posting campaigns.
Rich Mentioned:
Episode 680 - 5 Ways to Come Up with Engaging Blog Posts
Rich answers questions about SEO from a recent webinar he held.
Hop back to episode 682 if you would like to listen to the whole webinar about SEO:
SEO Made Simple
Rich walks you through a ‘Poo Poo Platter’ (when a TV or Radio station tries to sell you overpriced JUNK on their station!)
Grab the Resource for Todays Episode here:
Level 10 Contractor Podcast Resources
On this Sunday Episode, Rich shares the value of getting out of your comfort zone and getting to know people.
Rich mentioned another personal edge call we featured on the podcast back on episode 371:
Halftime and Definite Chief Aim
Today on our Topic Showcase, we round up a few episode clips to remind you just how powerful a tool Facebook can be.
Rich shares during a webinar the reasons why you need online reviews, how to get them and The Brand Ambassador Program!
On this TBT Rich shares a couple of his favorite home show techniques with a contractor.
On Today’s Episode, Rich shares with a group his tips to make SEO for your business website SIMPLE.
Rich drops 7 tips about branding your company. Even if you think you have it all figured out or are too small for ‘branding’ - you need to check out these ideas.
Rich talks about things in your life that are worth striving for - from better relationships with friends and family to bettering yourself…
Rich shares Three Case Studies from Level 10 Clients that demonstrate how Case Studies can highlight your companies Identity to your web visitors.
On this Throwback Thursday, Rich chats with a Siding company about some neighborhood mailers they got from their manufacturer...Rich wasn’t thrilled, and gave some advice on what might work better.
Today’s Episode is the webinar replay of the “Engagement-First Social Media Program” That Level 10 Contractor has introduced to our clients.
Rich is giving you five ways to negotiate better media deals on this ‘5 Ways to Monday’ Episode!
___
Sign up for the Social Media Posting Service Webinar here: Level10webinars.com
Grab Rich's Book Unlocking Unlimited Lead Flow
Roger Dawsons Book Secrets of Power Negotiating
Rich reflects on Adversity in his life and business - and shares insight and wisdom as only Rich can!
Sign up for the Level 10 Social Media Posting Service Webinar This Tuesday: Level10Webinars.com
Today we’re talking about finding and converting leads. It’s what we call ‘hunting’ here at Level 10.
Sign up for the Social Media Posting Service Webinar: Level10Webinars.com
Rich shares an analogy that will help you understand how important it is for your website to stand out from the crowd!
Sign up for the Level 10 Contractor Webinar on the new "Social Media Posting Service!" - Level10Webinars.com
On this Throwback Thursday, rich talks about creating incentive programs for people who give you referrals.
Click to Sign up for the July 13th Social Media Posting Service Webinar: Level10Webinars.com
Rich gives you a detailed run-through of Level 10’s new Sweepstakes program - getting you more Facebook followers and solid leads in the process!
Sign up for the Level 10 Social Media Posting Service Webinar here: Level10Webinars.com
Rich answers that questions you might have as you are thinking about bringing on Level 10 Contractor to build your new website!
Todays "5 Ways" Episode is about working with companies who have customer lists that might be a good fit to buy what you sell!
For this Independence Day - Rich shares thoughts on the racist and sexist past of our country.
--
Hop over to Level10Webinars.com and sign up for the Level 10 Social Media Service Webinar on July 13!
Today, Rich offers a more detailed discussion of what he calls the “Fishing Analogy for SEO”. And it helps answer the question - “why do I have to keep paying for SEO all the time??!”
Rich Mentioned:
Episode 661 - A fishing Analogy that makes sense
Episode 653 - Interview with Today's Entry Doors
This TBT highlights a webinar from 2013 where Rich covers a form of micro-canvassing that is the precursor to your Brand Ambassador program.
Rich explains SEO with an analogy about fishing that might help you understand how it works, and what Google is looking for.
Rich offers contractors and home service companies some tips as they head back out to home shows!
Rich shares a story about when he learned his conscious brain wasn’t nearly as ‘in charge’ as he thought it was! Our Subconscious brains play a powerful role in how we perform...
On this Topic Showcase, we highlight “Farming Your Market”. You want every possible prospect in your area to know that when they need your service or product, they already know who to call.
Rich asks an entrepreneur - "What do you want to be when you grow up?" then gives him an excellent plan for making that dream a reality.
Sign up for the Level 10 Social Media Posting Service WEBINAR, Tuesday July 13, 2021
Follow this link for details: Level10Webinars.com
On this TBT Rich walks thru the website home page identities of 25 Different Remodeling companies.
Need a boost with your social media?
Join us for the Level 10 Social Media Posting Service Webinar happening Tuesday July 13.
Sign up here:
Level10Webinars.com
Rich Previews the Level 10 Social Media service! Mark your Calendar for July 13 - and join us for the webinar at Level10Webinars.com.
Rich Talks with one of Level 10 Contractor’s clients, Larry and Donna Cahoon from Today’s Entry Doors. They chat about the work Level 10 has done on their ONE and ONLY Marketing source: Their Website!
Rich gives you 5 Ways to stay the same size forever in your business.. Or you can do the opposite and keep growing!
Today is the 26th Volume of the Level 10 Contractor Daily Podcast Highlihgt Show!
Mentioned today:
Episode 388 - Bob Quillen the King of the Brand Ambassador Program
Episode 30 - Brand Ambassador
5 Ways to Out Maneuver Large Competitors
Today’s Random Nuggets are about “Captcha” online forms, OTT Prices, Fabian at Basement Beasts and the Level 10 Sweepstakes program!
This Throwback Thursday, Rich breaks down “the Power of Habit” from James Duhigg, and how you can implement the principles into your business and life!
Rich answers questions from attendees of ‘The Closet Conference’! He covers identity, advertising and more.
Today Rich thinks thru a solution to the issue of poverty and income inequality. What do you think of Rich’s solution?
Today's Topic Showcase is about Writing your Identity and core values into your marketing in a compelling, and informative way
This episode is a recent live training Rich did for CCN - covering Identity, The trust Pyramid, how your marketing is storytelling, and lots more.
Rich chats with a carpet cleaning Company in Utah. They’ve been making by word of mouth, and not much else - Rich Asks “What do you want to be when you grow up?!”
Today’s 5 Ways to Monday is all about leveraging your Company’s Core Values in your culture and marketing.
Rich Continues his conversation on Grace with some real world application!
Episodes Rich Mentions:
Understanding Grace
Some Thoughts on Divorce
We Believe All things
Rich explains that your website might be mostly invisible to Google. How is that possible? Rich has got your answers. Don’t miss this one if you feel like your website isn’t performing like it should!
Rich shares how you can create a cult following for your business along the lines of Nike, Apple, or Chick-Fil-A!
Rich accidentally found Daniel - the worlds’ Friendliest McDonalds Employee - while grabbing a burger. What can we learn from Daniel’s friendliness and attitude?
On this Sunday Episode, Rich explains what Grace is, and why it is the key to finding our way back to God.
Today's Topic Showcase focuses on the MINDSET you need to grow your business to $10M and more!
Previous Level 10 Topic Showcases:
Building A Case
The Psychology of Marketing
This TBT is a recording of a “Tuesday morning Ad Clinic” Rich conducted in 2013. He talks about Ads that “suck” and educating your prospects.
This is the most important episode Rich has created since beginning the Level 10 Contractor Daily Podcast! It is all about your website - and how you are getting screwed glued and tattooed by your current SEO company (if it isn’t Level 10!)
Hop back and listen to Episode 619 if you missed it!
Rich shares the “Point at the Showerhead” Story in its entirety. Its all about confirmation bias - what is the “showerhead” in your business you can point to?
For this Monday (or whenever you happen to listen!) Rich gives you 5 Ways to Out think and Out Smart your Competitors
This is the 24th Volume of the Level 10 Contractor Daily Podcast Highlight Show! The most useful nuggets of wisdom from the last 2 weeks!
Rich has a conversation with a marketing team for a large remodeling company. He walks them through their website - and is quick to advise them that they need a complete overhaul!
Todays Episode is a Webinar replay Rich did with Great Lakes Window - and its all about Identity ~ Of Course!
Rich shares four Guerilla marketing tactics that are perfect for companies that are just starting out… and if you have been around awhile!
Today - Rich is giving you 5 Ways to Get More Referrals!
Episodes Rich Mentioned:
92: Why you never get Referrals
346: Referral Getting Letter that Flat Out Works!
On This Topic Showcase - we talk about marketing being like Building a Case. Your product or Service is on trial, the customers are the jury and you are the Attorney presenting your case!
On this recording from an Exciting Windows Webinar, Rich gives you a great idea of Identity, the Pillars of Identity, and the Trust Pyramid - all with examples!
This Throwback Thursday is a Webinar Rich Did called ‘Marketing Quick Picks’ - giving you quick nuggets of marketing wisdom.
Rich Has a conversation with the Canvass King - Chris Thompson. Check out his unique approach to canvassing that gets better results than traditional canvassing methods.
Rich talks to the owner of a shutter and blind company about how to create and flesh out their identity.
Today’s episode is a conversation between Rich and Kyle Powers from the Lead Gen Leaders Podcast. They cover Identity in detail and talk a bit about an upcoming Brand Ambassador Program!
Rich is going to talk about what he calls “Micro-Canvassing” and how that ties in with your Brand Ambassador program. You DO have a Brand Ambassador, don’t you?
Rich Chats with Level 10 COO Bryan Bauman about "Weeding Your Garden" and why your SEO company (who isn't Level 10 Contractor) probably isn't doing this at all.
Rich talks about doing the small stuff - or more specifically - why we are averse to DOING the small stuff.
Welcome to the first Topic Showcase from The Level 10 Contractor Daily Podcast. We are showcasing a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast. Today: the Psychology of Marketing
Today's Episode is a webinar recording all about SEO. This is a good one to listen to TWICE if you need help with this on your businesses website.
Rich explores phone numbers to use in your marketing - toll free or local? Vanity numbers? How much should you pay for a phone number - and more!
This 5 Ways to Monday is all about Making Your Rehash work! (You know there’s a ton of money to be made when you do it right - Right?)
Rich jumps into the beginning of the Sermon on the Mount and discusses one of the Beatitudes, “Blessed Are The Peacemakers.”
What should you do if you aren’t confident that you should make the jump to radio advertising? Rich has some thoughts today
On this ThrowBack Thursday, Rich gives a book review about the Entrprenurial classic - “The E-Myth Revisited”
This episode is a recording of a recent webinar Rich did for G.A.F. in their marketing training series. Rich starts where he always does….Lead Generation and Identity!
Rich Previews the Level 10 Contractor upcoming Social Media Service - highlighting the four phases for making your social media rock.
Rich gives his take on the Old testament version of God versus the New Testament version of God.
Today’s episode is a call between Rich and an owner of a remodeling company - where Rich tells her that her website just isn’t doing what it needs to do for her business.
On this TBT Rich dips into the archives and pulls out webinars and other recordings from days gone by.
Today’s episode is a conversation between Rich and a contractor as they work on creating new Radio ads. You get the ‘behind the scenes look’ and the finished product at the end!
How much can you REALLY afford to spend to bring in new leads and customers? Well, you never know until you WORK OUT THE MATH!!!
On Today’s episode Rich talks about the Second coming of Christ and how that topic is relevant to your life right now.
This is the Twenty First edition of the Level 10 Contractor Daily Podcast Highlight Show!
Rich talks with a roofing contractor about leveling up their marketing. The roofer gets so excited he tries to hire Rich to come sell for him!
This TBT focuses on Canvassing and neighborhood marketing. Rich gives his advice on best approaches.
Rich explains what the contractor standard’s guide is… how it came about… what kinds of things are in it… and discusses the possibility of it making a comeback for his clients.
Rich Tells his classic Wall Drug story and gives you the principles you need in your marketing and advertising.
How do you adapt your companies personality to your Radio and TV Ads? Rich explains today
Rich helps a contractor see that they are at a certain level of growth when its time to level up and improve some of their processes.
Rich reviews a direct mail letter that was written by the owner of an electric company that was sent to new homeowners. Unfortunately, the letter suffers from “the Curse of Knowledge”...
Rich Gives two owners a plan to grow their business to 3.6 Million Dollars in two years.
This Throwback Thursday, Rich applies lots of different Innovation strategies to many different kinds of companies - to spark ideas for your business.
Rich was in vited to conduct a training for sales reps at a TV station he does business with on behalf of one of his clients. He talks identity, branding and setting expectations.
Does Size make a difference....in advertising? Well, Rich will give you his answer on today's episode!
Does God Really want you to be obedient? Rich Takes the topic of obedience in a religious context and flips it on its head!
Rich Shares his random bits of marketing goodness that don’t warrant a full episode - but are worth chatting about nonetheless.
Today’s episode focuses on a hidden marketing opportunity - waiting for you to discover it!
Rich talks with a contractor about reworking her ads so they aren’t so “announcer-y”! His advice: be more conversational and tell more stories.
How do you create a spectacle that gets your audiences attention? That is what Rich is talking about today.
Today’s Episode is a webinar Rich did that covers identity, hunting Vs.farming, the Trust Pyramid, Facebook ads, and tv & radio advertising
How do you get more online reviews? Rich has 5 ways for you today on this Monday episode.
This episode from a webinar Rich Did 8 years ago talks about getting out of our comfort zones and making a contribution.
Our biweekly Highlight show - reminding you of all the great marketing tidbits from the past couple weeks!
Rich talks with a contractor about Residual income for his business and ends up chatting about BRANDING!
On Today’s TBT its a webinar for you from 2013 where Rich covers all the fundamentals about ADVERTISING.
Rich Shares some quick ideas on how you can still use the telephone as a powerful marketing tool in your business.
Today’s episode is an interview Rich did for Estimate Rocket Radio. He covers alot - his books, your business identity - and more
Rich has some insights for you about creating a good company culture - 5 insights - as a matter of fact!
Rich talks about discovering your true self - and offers six steps to help you along the way.
Rich shows you two steps to take to add 25% more sales… its not too good to be true!!
Other podcasts to check out:
Brand Ambassador!
Use this follow up tool or You're an Idiot
Foundations for Great Marketing
Bob Quillen - Brand Ambassador King
This follow up episode is between Rich and a contractor (From Last Friday’s episode 537) talking with him about making the jump to TV, radio and beyond - and why you should consider it for YOUR company too.
This TBT is a conversation between Rich and a contractor chatting about a referral program that Rich helped her put together - he gives insights on how to make it work better.
With confirmed Home Shows coming back in certain areas - Rich dusts off his best advice for you to maximize your return on investment.
On this 5 Ways to Monday - Rich gives you 5 (and a couple extra) ways to market for cheap when you are getting started in your business.
Today’s Sunday Episode is a replay of a webinar Rich did that asks you to carefully consider how and where you spend your time.
Rich encourages a contractor to take his marketing to TV.. Have you never thought about TV for your business? This call might be the kickstart you need.
Today’s TBT is a Webinar Rich did in 2013 based on Innovation Legend Tom Peters and His tips for innovating your business.
Rich shares some attention getting ads from a relatively new Level 10 Contractor Client!
Rich and Level 10 Contractor COO Brian Bauman talk about Thin Code Wordpress Websites. They make your website faster, more flexible and less prone to technical issues.
On Today’s Episode Rich talks about How the concept of loving others is so easy to grasp when you’re talking about somebody else loving their enemies, but it’s so hard when you’re knee-deep in a painful situation.
Rich Mentioned These Previous Sunday Episodes:
168 Higher Love, Agape
175 The Quid Pro Quo God
301 George Carlin on Religion and Shattering Triangles
308 We Believe all things
322 Having Faith in a Person First
343 The Rocky Road to Peace
378 Let your Communication be Yea, Yea..Nay, Nay
392 The End of Forgiveness as you know it
406 Why Religion is losing Young People and What to do about it
441 Thankful for All Things. Yes! All things
511 Sin is Just the Symptom
On Random Saturday Rich covers a bunch of smaller items that weren’t quite enough for a full podcast episode!
Today’s episode is a strategy call with a contractor in Philadelphia, right in the shadows of one or Rich’s previous giant clients--Horizon Services.
This Throwback Thursday Rich chats with contractor from the Cayman Islands who wants advice on the best way to sell a really expensive paint… Rich’s answer: Do a cannonball into the deep end.
In Today’s Episode Rich attempts to de-mystify SEO, and to make it understandable for normal people! Rich shows you how to “Get in the Bucket” and Rank with engaging content.
Rich shares with us some identity-based, diggable blog posts that his team has created for Level 10 SEO clients.
The 17th Edition of the Level 10 Contractor Daily Podcast Highlight show! looking back at pearls of wisdom from the last two weeks episodes.
Rich helps you evaluate which is best for your business to start with - Facebook or Radio and Television Advertising
On this Throw Back Thursday Rich Goes Through 18 different innovation ideas for your company - then applies them to different industries! Listen and get some innovative ideas for your company.
Rich and Level 10’s Katie Colihan talk about if you should worry about messing up your SEO rankings when you build a new website for your home contractor business.
Rich walks you through how to develop an identity for your company (the core concept for your marketing!)
Show Notes On this Sunday Episode Rich is talking about FEAR...the fear of not being good enough, worthy enough, or deserving enough of whatever it is we want out of life.
Today Rich will tell you about a letter that he put together for one of his clients, that performed really really well.
Today’s episode is a conversation with a guy who just took over a company that’s been in business for a couple of decades.... And managed to do all of $200,000 last year. Rich Starts at the beginning to help him with his marketing.
On this ThrowBack Thursday, Its a webinar in 2015 where Rich covers many topics - all related to lead generation.
Do you feel stuck? Today Rich talks about what he feels is the reason for your “stuckness”.
Today Rich Is talking about the things that can kill the SEO on your companies' Website.
Today Rich is Talking about TV and Radio Advertising - and how to “farm” those audiences. He’ll show you how to determine how big the whole farm is in your area so you can choose the right “parcels” to start farming.
How do you make money when your bread and butter - homeshows and events are being cancelled? Rich has some answers for you today - and its all about Knowing your identity and taking it to TV and Radio.
Rich Talks about words--and sometimes short phrases--that you can interject into your marketing writing to help you communicate with increased power, precision, and passion.
What if the universe really does want you to succeed? Rich explores the phenomenon of Beginners Luck, and getting the jump start you need.
Rich is back with what is probably his biggest and best collection of Random micro-nuggets to encourage and challenge you in your business!
Rich Talks with a company whose website is being built - but it just isn’t going well. Sometimes you have to cut your losses and work with Level 10 to get it done right.
Rich talks about what he calls “hopper systems.” That’s a systematic way to reach out to your customer base and ask for more business.
Rich is going to walk you through an exercise of identifying your company’s brutal facts… and he’ll give you some context of why this is so essential in the quest to growing your company to $10 million dollars, and beyond.
Rich gives you a strategy for becoming a local celebrity--or at least a local recognized expert--by writing for your local newspaper.
How do you put the focus back on your customers, where it should be? Rich Gives 5 Ways to Center focus on Your customers needs.
Are we paying enough attention to important parts of our life or are they suffering due to neglect? Rich shares about that on this Sunday Episode
Rich shares 10 new Ads from Jericho Home Improvements that are really working to kick off 2021!
On this TBT Rich comes up with some Thought Provoking (and Fun) ideas on how a local Donut Shop can take on Krispy Kreme. Listen to get some great ideas to challenge and grow your own business!
Rich walks a contractor who is interested in TV and Radio advertising, thru Identity, explains why they can destroy their competition, and why nobody cares what brand of window you sell.
On today’s episode, Rich is going to show you that more likely than not, your marketing is full of Platitudes and 3 evaluations to find out for yourself if that is the case...
On this ‘5 Ways to… Monday’...Rich shares 5 Ways to get more Jobsite and Happy Customer Photos!!
Today Rich is going to talk about ANGER… that little flame inside us that seems to boil over whenever somebody pushes our buttons!
Rich and COO Bryan Bauman chat with a new Level 10 client about a website project. The Client doesn’t want to lose their SEO rankings and figure out why Web traffic was UP but Conversions were DOWN.
On this Throwback Thursday, it’s all about finding ways to make the way you present yourself to the marketplace look bigger, better, cooler, brighter, and more interesting.
Todays’ Episode is an interview Rich did in November with the Woodworking Network. Rich explains the concept of Identity - and how to integrate it in all your marketing.
Rich shares what he calls “The 5 pillars of Identity” and then he gives the best explanation of SEO you’ve probably ever heard!
Today Rich gives you a new perspective on why you have the struggles you have, and what to do instead of trying to fix them
During Christmas Break we have been sharing the best moments from the Level 10 Contractor Daily Podcast from 2020!
During Christmas Break we are sharing the best moments from the Level 10 Contractor Daily Podcast from 2020
During our Christmas Break we are sharing the best highlights from the Level10 Contractor Daily Podcast from 2020
During Christmas Break, we are sharing the best moments from the Level 10 Contractor Daily Podcast from 2020!
During Christmas Break we are sharing the best of the Level 10 Contractor Daily Podcast highlights from 2020!
During Christmas Break, enjoy these highlights from the Level 10 Contractor Daily Podcast!
So why do people NOT keep New Years Resolutions? Rich Talks about that today, and offers some ideas why - and how - to make real change in your life.
During Christmas Break we are sharing the best moments from the Level 10 Contractor Daily Podcast from 2020!
On this Christmas Eve, we are sharing a Christmas story Rich wrote to honor his grandparents. Merry Christmas!
Merry Christmas! Enjoy the Best moments from the Level 10 Contractor Daily Podcast from 2020.
Happy Christmas Break! Enjoy these highlights from the Level 10 Contractor Daily Podcast from 2020
Rich shares 5 Ways (+1) to Get more out of Christmas this year, but it has more to do with giving than getting.
Rich explains how it’s easy to get so focused on Jesus that we forget about the commandments to love ourselves, our neighbors… and even our enemies.
During Christmas Break we are sharing with you the best moments from the Level 10 Contractor Daily Podcast from 2020!
During Christmas Break, we're treating you to the best highlights from the Level 10 Contractor Daily Podcast from 2020!
During Christmas Break, Enjoy the Best highlights from the Level 10 Contractor Daily Podcast from 2020!
During the Holidays, we're sharing the Level 10 Podcast Highlight shows from 2020. Have a great Christmas and New Year!
During the Holidays, we're sharing the Level 10 Podcast Highlight shows from 2020. Have a great Christmas and New Year!
On this Episode, Rich challenges you to examine your priorities… and see if you’re spending your time on things that are truly important.
On this episode - its a strategy call with Rich and a marketing person for a company that sells something that nobodys heard of! Rich Gives great strategies to help define who they are, What they sell and Using Facebook to get the word out.
On This TBT, Rich highlights a biography of the late Larry H. Miller - Former owner of the Utah Jazz Team, and some things you can learn from his life.
This is a strategy call between Rich and a contractor who nearly died. Rich weaves the story of his near death experience into his marketing.
This is a strategy call between Rich and a contractor who nearly died. Rich weaves the story of his near death experience into his marketing.
This episode was recorded by Rich after he finished a call with a Radio rep for a new client. The client had thought their Radio buy was great… but in actuality… it was Horrendous!
On today’s 5 Ways to Monday… Rich gives you 5 great ideas about how to increase employee morale.
Rich shows you how to identify and tackle opportunities that are all around you all the time--but that you probably don’t even notice.
Rich discovered his wife watching Hallmark Channel Christmas movies and comes up with great marketing ideas for your business as a result... you never know, it might mean a ‘happily ever after’ in your businesses future!
On today’s podcast, Rich interviews Tim Musch, the founder of Marketsharp, the first and best CRM system for contractors.
For Throwback Thursday - Rich Reviews and highlights ads from Marketing pioneer Claude Hopkins.
For Throwback Thursday - Rich Reviews and highlights ads from Marketing pioneer Claude Hopkins.
Rich chats with Level 10 Contractor SEO Guru Katie Colihan to discuss what She calls the Four W’s of Website Traffic
When it comes to marketing, you want simple unpretentious and easy to understand words. Not those exaggerated, pompous, highfaluting words your English teacher liked. Rich explains today.
Today's episode is about distinguishing between the various voices in your head that are attempting to guide and influence you.
Our 13th Edition of the Podcast Highlight show! The best from Rich from the last two weeks of episodes!
Today’s episode is Rich’s impassioned plea to you and contractors everywhere to PLEASE do not try to buy your own media.
Happy Thanksgiving! On Thanksgiving Thursday it's a Throwback to a Thanksgiving message from Rich from Last year featuring comedian Louis CK.
Rich reads you the Thanksgiving Proclamation issued by Abraham Lincoln in 1863, at the height of the civil war.
Rich is going to show you how you’re losing business to a competitor who has no name, no face, and no salesmen. The one thing this phantom does have, is low prices.
In honor of the Thanksgiving holiday, Rich is talking about 5 ways to cultivate a thankful heart.
Today’s episode is calculated to make you think about things from a different perspective… instead of just looking for the good stuff in life, RIch will show you how the BAD stuff in life is actually GOOD.
On Random Saturdays, Rich Drops a bunch of tiny nuggets of marketing insights, wisdom and knowhow and gives them in rapid fire fashion.
Rich talks about policies you can implement that may seem outlandish, but could carry some significant marketing weight for you and your business!
On this TBT Rich Gives you several more “Headline starters” for when you can’t think of anything to write for your marketing.
Rich walks you through some evaluation questions to help you determine WHEN is the right time to make the jump to Radio and TV. And, if it IS the right time to make that jump, how much should you spend, and what stations should you start on!
Rich goes over the value of the Gift card. They work because people perceive them to be extremely valuable! Rich has 7 ways to use them.
On this 5 Ways to Monday, Rich talks about Wall Drug, Accelerated Discontentment...and then gives you 5 ways to use “farming” in your marketing
Rich Mentioned:
The Swiss Army Knife Known as Facebook
Becoming the Social Media Mayor of Your Town
On Today’s episode, Rich will walk you through the process that we use at Level 10 Contractor to audit media buys of clients where we are taking over their existing buys.
This TBT highlights a powerful tool to help you write powerful headlines in your marketing - the Headline Starter! (actually there are 12 of them)
Rich explains to a contractor what SEO is, how it works, what is involved… and then, dismantles this company’s website, piece by piece, part by part… so that they can see exactly how what they are doing is not working.
How are you doing in the area of nurturing your future buyers? Rich shares about two experiences he had where the businesses he visited just missed the opportunity to sell in the future.
Today Rich Defines and explains Confirmation Bias and how to use it to the MAX in your business and marketing.
Rich is going to give you scientific advice on how to slow down time - and give you a formula for exactly how to do it.
Todays’ episode is a webinar recently recorded about lead generation, lead handling and digital rehash.
The premise of today’s podcast is simple: It probably costs a lot less than you think to get your brand out into the marketplace to the point where you can dominate.
On this TBT Episode Rich Explains what Whiteboard explainer videos are and why they are great for showing concepts and ideas without having to shoot them on video.
Explainer Video Examples
Today’s podcast is a strategy session between Rich and a company that has a marketing problem that’s been bugging them for several years now...they service both commercial and residential customers.
Election Day! And Rich will give you his take on things… and as the title suggests… he’ll build a pretty good case for why it doesn’t really matter who wins today.
Rich is going to Review Napoleon Hill’s 31 causes of failure, with… you guessed it, a pinch of commentary.
Today’s episode is a webinar Rich did talking about how to replace lost home show leads lost in 2020.
For Throw Back Thursday, Rich will walk you through HOW to pull off “overcoming price resistance” step by step.
Today’s episode is an interview Rich did with the “Built By” Podcast from our Friends at Hatch. Rich chats about his favorite topic - Identity!
Why would repeat and referral business be considered a curse? Isn’t that the best source for leads? And the answer is… it depends on your mindset.
How DO you edge the PROFITS up? That’s what we’re about to find out from Rich today - 5 ways to increase profits to 15% or more.
Rich Mentioned:
Episode 366 - Episode with Justin Bartley
Rich Collects quotes... and every few months, he shares some of the best ones with us while providing some commentary of his own.
Previous Quotes Episodes:
231 Volume 1
315 Volume 2
“Random Saturday,”is one time each month where Rich drops a bunch of little nuggets of marketing expertise and business wisdom… things that didn’t necessarily warrant an entire podcast episode, but are worthwhile nevertheless.
On today’s episode, Rich speaks with the marketing director of a midwest window company who has bought pretty much all the leads available for their areas they service.
It’s throwback Thursday once again, and today we dip into the vault and find a webinar from 2013 on the topic of financing.
Rich talks about adjusting the friction level in your lead generation - What that means, How to do it, and deciding if you want lots of cheap but less qualified leads, or fewer more qualified leads.
Rich lays it all out… from foundational stuff that you HAVE to have in your marketing… to hunting tactics and farming tactics… including which are mandatory and which are optional.
Rich Mentioned:
Interview with Justin Bartley
The Swiss Army Knife Known as Facebook
On today’s episode, Rich builds a case for creating a “surprise” budget in your business and consistently giving gifts to your customers.
Teenagers and young adults are simply “opting out” of religion at alarming rates… which leads Rich to tackle the question--what can we do about it?
Rich interviews Matt Hullender from Hullco in Tennessee. They chat about how Matt grew a $4.2 million company in 2007, into a $20 million company this year.
Todays episode is a recent webinar Rich did covering the topic of “make the jump to $10 million”.
Rich is here to explain why its actually a good thing for you and your competitors to be running ads on the same TV or Radio stations.
Rich encourages you to get creative and find ways to break the mold of “the way things are done” in your business and industry.
Today is 5 ways to create & use powerful demonstrations to SHOW your prospects what you’re all about.
Rich chats with remodeling industry and selling guru, Larry Pauly. Larry recently released his new book, “A Master Closer Is A Master Opener,” and he’s here today to talk to Rich about it.
Why are Level 10 Contractor’s Websites so Dang Expensive? Rich Passionately answers that question for you today...and enlightens you about your websites REAL job.
Rich Mentioned:
What to Expect when Level 10 Builds your Website
Level 10's Secret Sauce: Identity
The Ultimate Identity Question
On This ThrowBack Thursday Rich Talks about how you and your business should handle the “small stuff” in your business.
Rich chats with a contractor who doesn’t have a marketing strategy - more of a “lets put a bandaid on it” philosophy. Rich lays out what a comprehensive marketing strategy could look like for his business.
Rich talks about “wink, wink” deals… which is where you give your customers a little win… that they think is being given only to them as a special, personalized, favor.
Rich has ideas for recovering deals while you’re still in the home… during the 1 or 2 days after the appointment… and for up to two YEARS after the appointment.
Rich’s topic is forgiveness - and he looks at it through the lens of the Higher Law of Love.
Rich Mentioned:
301 - George Carlin on God
308 - We Believe All Things
378 Let your Communication be Yea Yea, Nay Nay
Rich shares a story about a client that we to get results for… but after turning the old “marketing Rubik's cube” a few times, we finally hit on a formula that worked.
On this TBT episode, Rich gives you lots of ideas about how to create Raving Fans for your Home Contractor Business.
Rich Chats with the King of the Brand Ambassador Program - Bob Quillen.
Rich Mentioned:
Brand Ambassador Program Episode 30
Your receptionist has a LOT more to do with the success of your company than you think. Prepare them when they answer the phone to set the proper expectations of what your company is all about.
Rich Mentioned:
Level 10s Secret Sauce: Identity!
On this 5 Ways to Monday... Rich is going to get super specific with you as he describes 5 specific ways you can use Facebook in your marketing.
Rich Mentioned:
331 - FB is a Swiss Army Knife
251 - Becoming the Social Media Mayor of your Town
Rich tells a story about a friend of his who helped out a homeless man… and gives you some ideas on what you can do to help out too.
Baubles and bits of marketing nuggets and wisdom all rolled into one episode called Random Saturday Vol. 11
Rich talks with a contractor who wants more results from his Facebook Advertising...so Rich tells him to “Pour gasoline on the Facebook fire!”
Rich walks you through 23 different kinds of evidence that you can produce to back up what you say.
This 5 Ways to Monday is all about Increasing your Average Sale Amount, and as usual, Rich has 5 Great ideas for your business.
Rich Mentioned:
Episode 376 on Incentive Offers
Episode 344 on Identity
We live in Crazy Times. So what are we to do in these trying times to defend our beliefs and help others “see the light?” Rich has some thoughts today from the Book of Matthew.
Rich Mentioned:
Episode 308 We Believe All Things
Today's episode was inspired by an email Rich recieved about incentives. Rich as always came up with Lots of Incentive ideas and passes them along to you.
On This TBT, Rich gives you an innovation starter for your business. Today - its Mr. Nice Guy. How Nice is your company to your customers?
Today Rich follows up yesterdays episode on testing by taking it a step further. He will give you some practical tips for HOW to actually execute testing in your marketing.
Rich talks about testing your marketing and advertising. What does that mean? Rich explains, and gives a great example from his early days in marketing.
Today’s 5 Ways to Monday is all about Out Maneuvering Your Larger Competitors. You have to think like David to Beat your Goliath. Rich covers 5 scrappy tips to take out your Giant.
Today’s Episode is about finding your ONE THING that you can really dedicate your life to… the one thing that God put you on this earth to achieve with your unique set of skills and insights… the one thing that is your life’s mission.
Home Shows have gone away this year due to COVID. What do you do to help fill the gap? Rich has some ideas for you today.
Here are previous Episodes Rich Mentioned Today:
Episode 366 With Justin Bartley
Brand Ambassadors Episode 30
What to Expect when Level 10 Handles Your Facebook Advertising
The Swiss Army Knife Known as Facebook
A Throw Back to 2014 and a webinar called “The Top Remodeling Marketing Mistakes… What you don’t know IS killing you.”
Rich and Katie Colihan, SEO Guru Extrodinaire, tackle questions about ranking in the “Local Section” in Googles search.
Rich chats with Justin Bartley, a contractor close to $20MM is sales. Hear all about what Justin has learned from Rich and Level 10 over the years, what they’ve done to get to $20MM, and what’s next.
Starting today, and every Monday, Rich will give you 5 ways to improve a specific part of your business and your marketing.
Rich Mentioned Today:
Diggable Content Episode 362
Christmas Episode number 108
Brand Ambassador Program Episode 30
So what do you do if God is nowhere to be found?... do you think God abandons you - on purpose - sometimes? Rich talks about what to do when God is just… Gone.
Today Rich goes over FIVE blog posts that we’ve written for clients that hit the nail on the head for DIGGABLE Content!
Today’s TBT is a webinar RIch did, in 2012, about creating killer websites that convert like crazy.
Today’s episode s about telling the truth in your marketing… specifically, how fessing up to some of your inadequacies, blunders, and mistakes can actually endear prospects to you, and make you seem more real and approachable.
Rich caught up with Larry Cahoon to discuss the process of deciding to hire Level 10… the process of building his new website… and what’s happened since.
Rich walks you through the process of determining how much it will cost to get a “full buy” on radio, then on television… so you can then have a frame of reference for how big the market actually is, and how far your budget will go as you start out.
Today is the second part of a three-Sunday series about where to turn when you are facing challenges in life.
On Random Saturdays, Rich takes little tidbits of the marketing gold that didn’t necessarily warrant an entire podcast and delivers them all to you in rapid-fire format.
Rich Chats with Dave Yoho, who shares his 70 years of experience in the Remodeling Industry!
Today’s TBT is about pre-positioning, which has to with CONDITIONING your prospects to want to buy from you… BEFORE your sales person ever sets foot in the home.
Rich talks about how to profit from your competitors - including studying them, leveraging their ad dollars to your advantage and more...
When you advertise, you have to say the same things over and over again. How do you keep your advertising messages fresh? Here are 20 examples!
Is there anything you can do to compete with Big Box Stores, lead aggregators and manufacturers for top SEO Ranking? Rich gives you his take… Short answer: Yes. But it takes work.
Rich talks about the power of friends… not casual friends… not “people you know,” but those stalwart kinds of friends that can be counted on for just about anything.
Every other week, we revisit inspired advice, innovative leaps, and practical guidance given by Rich these past couple weeks.
On Today’s episode, Rich builds a strong case for why you NEED to do Rehash NOW - with the technology available that makes it so much easier and cheaper.
Today’s Throw Back Thursday is all about REHASH--getting additional sales from the business you DIDN’T close in the house. This is from a webinar Rich did in 2013.
On Todays Episode, Rich shares a simple little letter that generates referrals by the boatload.
Today we get an update from a client in Detroit about what has happened in the first 45 days since the his new ads (from Level 10 Contractor) went live.
Today, Rich shares the Secret Sauce here at Level 10 Contractor - IDENTITY. Its all about communicating who you are, how you’re different, why you’re better… and what your customers can expect when they do business with you… and doing it with power precision and passion.
Can you really achieve peace in your life? Today, Rich shows you that the road to peace is rocky… and it’s rocky on purpose.
Rich shows a little “David” HVAC company how to compete against “Goliath”… and specifically, a Goliath that Rich helped to build!
A Contractor looks for advice on how to generate commercial roofing leads for his distributors as a way to entice them to buy from his company.
Today Rich talks about how to get more referrals and putting a system in place to make sure that you get more of them.
Rich interviews Level 10 Contractor client John Kolbaska from The Men With Tools, about the disaster that COVID ALMOST was for his company after being shut down by the State of New York as a non-essential business in March… but how their website saved them.
Rich tackles the questions “how long should you run your ads before changing them up?” We’ll learn from the Tootsie Pop Owl and Coca Cola.
Todays episode is a follow up to episode 320...Rich issued a challenge to proactively find people who are in need of help and help them. Rich Shares stories of how he was able to help a handful of people.
10 of the best highlights from the Level 10 Contractor Daily Podcast in the last two weeks!
Today’s episode is a strategy call between RIch and a contractor in Texas named Mark who asked Rich the magic question: What marketing is going to give me the most bang for my buck?
Today, Rich will go through his SUper Robust Proximity marketing program which helsp you Leverage your customers to get them to help you find MORE customers.
Today we concentrate again on Social Media - with a focus on Categories of content and examples of posts you can create for your Facebook “Channel”
Rich Chats with Level 10 Contractor SEO Guru about things you can be doing NOW to see some tangible results with your Website SEO.
Rich talks about setting a goal and doing it day in and day out (what he calls “streaking”) in regards to exercise and health.
Rich tells another story from his cross-country driving days… and explains how to find your identity points, and challenges you to consider your audience as you craft your message.
Rich is going to tell you what to expect when Level 10 buys and manages your media. Rich loves to talk about radio and TV… and today’s he’s going to walk you step by step what that looks like when we do it for you.
On today’s episode Rich shows you exactly how to do get inside John or Jane Smith’s head and see the world like they do.
Today on the episode - Rich continues his series on Social Media. This time, he’s talking about common social media BLUNDERS...
Rich talks about one of his clients who got spooked by some downward trends in his business that came as a result of the COVID pandemic… and shows how he walked him through his numbers to see where the best marketing opportunities lay.
Today’s episode might be summed up in this simple question: Where does faith come from?
Today Rich celebrates Pioneer Day - with a story about a large group of pioneers who were stranded, and were then rescued...plus a challenge for you to charge to the rescue.
Today is another ThrowBack Thursday. We’re going to go through the second half of a webinar Rich did back in 2014 called Quick Picks (if you missed the first half - check episode 312!)
Today’s episode is all about the basic tenets of getting going on Facebook… what to expect, where to post, what to post, and how often to post!
Rich Chats with Brian Elias about SELLING companies in the remodeling and home services industries… and what you need to be doing right now to prepare your company to sell in the future.
Rich and COO Brian Bauman chat about a new website launch, plus lessons they have learned as problems arose during the process.
Rich shares another handful of great quotes he has collected recently - plus, he adds his own commentary!
Rich takes all the little bits and pieces of ideas and concepts for the podcast that didn’t necessarily warrant an entire episode… and cobbles them into a bunch of interesting thoughts and ideas for you.
Rich is going to play some radio ads he’s put together recently for a few of his clients giving you a good chance to hear how to integrate identity and use language that has power, precision, and passion--in real life ads!
It’s another ThrowBack Thursday, and for this one, we’re getting in the way-back machine and landing in 2014 and will be listening to a webinar Rich did called Quick Picks - a potpourri of marketing topics!
Today is conversation between Rich and Brian Elias. They’re talking about making sure you keep your margins high--even if that means telling a customer who’s badgering you for a lower price to “hit the bricks.”
Today’s podcast is to help you think about harnessing the awesome power of the internet for your marketing. Because if your internet marketing game isn’t on point, you’re losing out. Big time.
Rich explores what on earth Paul might have meant when he famously said that “Charity believes all things.”.. And that “believing all things” just might be the key to getting along with our fellow human beings.
Today we revisit inspired advice, innovative leaps, and practical guidance that Rich has given over the last two weeks.
Today Rich has pulled some reports, crunched some numbers, and is ready to show you how much Facebook really costs… and how it compares to other advertising media.
Todays Throw Back Thursday is about Credibility - how to build it, keep it and not kill it with your customers.
Rich chats with CEO and founder of Hatch, Chris Bache about his innovative tool that allows you to automate follow up texting.
This episode is designed to explain how Level 10 Contractor handles your Facebook advertising. From the setup process, how much it costs, how the reporting works--everything!
Rich gives a voice to skeptics of religion--and then develops a framework to build a case for God… and shows you how God can reveal himself to you.
Rich has a special message for you today called “This Is What Liberty Looks Like.” It’s his unique twist on freedom--and the privileges & responsibilities that come with it.
How do you continue to say the same things over and over again in your advertising without wearing out your audience? Today we show you 23 ways to say essentially the same thing without wearing out your audience.
Rich is going to show you how to get inside John Smith--your prospect’s--head… and then write headlines that capture what he’s thinking and put them on paper.
Today is part 2 of Rich’s “Greatest Car Salesman In The World,” where Rich hatched a plan to make car buying more pleasant for the shopper and more profitable for the salesman. Hopefully the principles here will spark ideas for you in Your company.
When Rich went thru the car lot ringer, he decided he’d had enough and hatched a plan to make car buying more pleasant for the shopper and more profitable for the salesman. See how you can appropriate these principles for Your business.
Every other week, we look back to curate nuggets and pearls Rich dropped on the podcast. We revisit inspired advice, innovated leaps, and what some might just call pure marketing magic.
Today’s episode is on the topic of media buying--Rich is going to walk you step by step through the process he used to make a $25,000 a month buy for his client in Detroit.
On This TBT episode, Rich covers a topic he calls “the educational spectrum,” which is a way to quantify how ready a prospect is to buy… and then adjusting your messaging to say the right things at the right time.
Rich shares some of the lessons he’s learned along the way--and today is going to mostly focus on the early part of his career--from 1994 to about 2004.
Rich Talks about Your most important number, which is the number of jobs you need to sell each month in your most important product category to get you where you need to go.
Rich brings SEO Guru Katie Colihan back on the podcast to discuss the 7-phase life cycle that all contractors have suffered through at one time or another as they struggle to come to grips with yet another SUCKY SEO company.
This Fathers Day we get some insight into Rich’s dad, and how he shaped Rich into the man he is today.
Random Saturday is RIch’s monthly chance to assemble little bits and pieces of things that didn’t really merit an entire podcast, but were interesting and worthwhile to cover with you.
Rich invites Level 10’s COO, Bryan Bauman to show us a new site he and his team have just launched.
On This ThrowBack Thursday, Rich identifies 4 things you need to be doing that will make 80% of the difference in your marketing.
Today Rich talks about some extremely encouraging RESULTS we are getting for our clients using Facebook advertising… and more importantly, he’s going to explain to you exactly what that means!!
Rich talks about how to write great radio ads… He’s got 8 points for you… and then we’ve got 9 ads for you to listen to so you hear the points in action.
Rich heads back to a concept he introduced in April. The Trust Pyramid. The Top Layer - Personal Experience is where he is focusing today.
How does God keep up with prayers from 7 billion people? Is it even POSSIBLE to keep up with it all? Rich provides some answers today from an unexpected source--not the scriptures… not divine inspiration… but from technology.
Today is the first volume of our Level 10 Contractor Semi-Monthly Top 10. Every other week, we’ll look back and curate the nuggets and pearls Rich dropped on the podcast.
Today’s epsode is a follow up to last Thursday’s about Pre Customer Service. Rich goes into detail about how contractors can use Pre Customer Service principles in their businesses.
It’s Throw Back Thursday, and today we’re going to go back to the MYM Insider Top 10 CDs with segments called “hide no seek,” The plum tree analogy, six figure ROI, the headline bank and Platitude Busters.
Today RIch interviews a contractor in Virginia who has been using Home Advisor for 14 years now to build their company… in fact, the ONLY advertising they’ve used the entire 14 years has been Home Advisor.
Rich Talks about the pros and cons of hiring radio personalities to voice your radio commercials.
Rich highlights a company that has their video marketing dialed up to Level 10. Then he flips the script and talks about how to create similar types of videos for the home improvement industry.
Canvassing kind of has a bad rap, but if you use the tips and tricks Rich shares with you today, it can be very effective.
Today’s episode is a client failure story. Rich will walk you through, step by step, a client engagement from 2019 and early 2020 that didn’t go so well.
On This ThrowBack Thursday, Rich shows you ways to get more and better and higher paying customers by actually SERVICING people BEFORE they become paying customers.
What happens when the radio stations you want to advertise on aren’t rated - which means you can’t analyze their numbers? Rich explains what to do in today’s episode.
Today’s episode is about getting outside the box and doing things a little differently. Plus, you can hear the ad that “made peoples ears bleed”!
Rich is going to explore the importance of your phone number in advertising. Is it important? How much to pay for one? Where do I find a good one? All answered on this episode.
Rich talks about the necessity of praying for other people… and actually following through and doing so.
Today is Random Saturday, where RIch covers multiple topics and items that don’t necessarily warrant an entire podcast… mostly marketing related, but not necessarily all the time.
Rich talks about a Level 10 client that had a business so bad that the owner developed stress-induced shingles…He got so sick, literally, of sucking, that he vowed to turn things around!
Today’s TBT is the first half of Rich’s “MYM insider Top 10 program” from the early 2010’s - which are the highlights from his MYM Insider calls!
Today Rich will let you know who is involved, what your time commitment will be, what kind of reporting we offer, what we’re actually doing, and everything else you need to know about the process of Level 10 Handling your Ongoing SEO
Rich gives you some questions you can use to quiz your radio and TV reps to find out if they’re really in it to help you… or if they’re just in it to pad their own pockets.
Rich encourages us to remember those who laid down their lives for our country… and also challenges us to to truly honor those who have made the ultimate sacrifice.
Rich covers what he calls “the prayer ladder,” where he will build on the beginners prayer and child’s prayer--levels 1 and 2…. And shows you what prayer looks like all the way up to level 9 and 10--mighty prayer… and everything in between.
Rich goes over some mini websites Level 10 Contractor has been building for our clients - specifically for Facebook advertising.
Rich talks with the guru in charge of getting outstanding Facebook and Google AdWords results for Level 10 Clients about the fundamentals of Facebook advertising.
Rich walks you through the process of figuring out exactly how many sales you need to achieve your business goals… defined as “the sales figure that gets you to where you want and need to be”, financially speaking.
Rich interviews Karen Booze from Answer Connect… who will give you even more reasons to stop answering your own phone!
This episode is the next in our series on radio advertising - and what mistakes to watch out for.
Todays episode is Rich walking a contractor through some of the obvious “kindergarten” mistakes his SEO person is making on his website. Then Rich shares with him about sending the right “signals” to Google.
On Today’s episode, Rich starts at the beginning… and talks about the fundamentals of prayer and prayers for beginners.
Today’s episode is about upping your social media game… and to accomplish that, you have to focus on delivering interesting, relevant content to your followers.
Why does Rich Think In & Out Burger sucks? It may have something to do with him being from Texas, but it almost definitely has to do with Selling to friends vs. Strangers.
Rich talks about Business to Business marketing for contractors… from a recording of a webinar that Rich did a couple of years ago, he gives some incredible insight and make this process look so easy.
Rich shares 3 diggable blog posts that will help you quickly understand why people will read them, click from article to article… and DIG through your website!
On today’s podcast, Rich walks you through a 3 step formula that he swiped from Jim Rohn! You’ll see how well it follows what Level 10 is all about.
Today Rich covers the nuts & bolts of Radio Advertising. He gives 4 steps--making the right buy, dealing with the lead tracking problem, choosing a voice, and creating your message.
Rich’ll tell you about one of his Level 10 Clients and how they just had their three highest sales days EVER…. Right in the middle of locked down California.
Rich talks about a PPC campaign he did for a client that worked--except they couldn’t convert the leads into sales… so I guess you could say… it DID NOT work. But the real moral of this story isn’t about Pay per click at all--it’s about BRANDING
This is week 10 out of 10 of our TBT series where we’ve been making our way through the original Monopolize Your Marketplace 10 CD set.
Rich explores the difference in mindset for leaders of companies who primarily play offense vs. the mindset of those who primarily play defense.
Today’s podcast is a case study from one of Rich’s old favorite clients, Horizon Services - focusing on their journey of growth through radio advertising.
Today’s episode is all about trash talking your competitors… but doing it without looking like a jerk.
Rich talks about prayer--and some possible reasons why it just doesn’t seem to work for some people.
Today Rich provides a little boost for those who sell replacement windows. Rich explains why you should offer a free glass breakage warranty.
Rich interviews an owner of a small company that has had tremendous success with Home Advisor for several years now… and as you’ll hear him say, the key to his success is speed to lead.
Today is Part 9 of our TBT series…. It’s the original, complete Monopolize Your Marketplace 10 CD set.
Rich talk’s about marketing’s ultimate #1 objective, which is to build trust between you and your audience--whether that be on a website, or through advertising… He discusses the 5 levels of his Trust Pyramid.
Should you break up with your SEO COmpany? LEvel 10’s Digital Services Director, Katie Colihan, joins Rich again to discuss some last ditch efforts your SEO company will throw at you in an attempt to salvage your SEO relationship.
Today’s episode is a showdown between radio and all other forms of media advertising… to settle the question once and for all--what’s the best place to spend your advertising dollars?
Today’s episode is all about quotes that Rich has collected over the years. He’ll be sharing some of them with you, and add a little commentary too.
Rich shares interesting thoughts and tidbits that he gathers throughout the month that don’t really warrant an entire podcast of their own.
Rich walks you step by step through the TV buy he made on behalf of one of his new clients in Sacramento.
We’re working our way through Rich’s classic 2004 audio series, Monopolize Your Marketplace. Today’ ThrowBack Thursday is part 8 out of 10
Rich covers the advantages to radio advertising… and growing your company with consistency and frequency of advertising.
Today’s episode is (mainly) to introduce a new website Level 10 Contractor recently launched for our client, Childers Leveling. But, Rich also goes off on a rant about big-name web building and SEO companies and why they allow such crappy work to exist.
If you’ve ever thought about having Level 10 Contractor build a website for your company, then today’s podcast is for you. Rich is going to go through a set of questions and give answers about what our website building process.
Rich explores the age old question of the soul… With all the suffering on the planet and this life… does God actually care? Or stated differently, how could a loving God allow all this suffering?
A listener wants to know if Rich has an opinion on buying “Remnant Media”… so Rich walks through the pros and cons and helps you understand this sometimes-confusing topic.
Today’s episode is another textbook example of Rich demolishing radio sales reps to get deals for his clients 2 to 3 times better than they were able to get for themselves.
It's another Throw Back Thursday… we are now on part 7 of 10 of Rich’s Monopolize Your Marketplace audio series.
Rich is going to borrow the strategy of ‘club memberships’ that is pretty common in the HVAC world, and bring it over into the world of roofers and tell you how to execute it properly.
Rich is going to take you through a script he came up with to help one of his clients set appointments with people who want to just wait until COVID 19 is over before doing anything.
Today's Episode is about the power of repetition in advertising. No faces were punched. Seriously.
Rich shares an Easter story that has circulated on the internet in various forms for several years now… and has origins dating back to World War 2.
Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going.
Rich builds a pretty darn good case for why NOW is a great time to get going with Facebook ads, walks you through how to do it, and what kinds of results you can expect.
Today we continue our TBT series… it’s Rich’s 2004 audio program Monopolize Your Marketplace… part 6 out of 10
We’re talking about your website, and what has to happen in the first 8 seconds of a visitor landing there to make sure that they stay, get interested in what you have, and decide to give you a shot.
Rich reviews a website audit with a roofing company in Chicago… and, their website scores less than ZERO
Rich is going to talk about a topic that’s near and dear to his heart...INNOVATION! Todays innovation formula is called “The Magic Wand”
Today Rich is going to introduce you to the late, great Jim Rohn. If you’re not familiar, Jim Rohn was a well known and beloved motivational speaker.
Rich shares an update on the coronavirus an how it’s affecting his clients… and some things you can do to help weather the storm.
Today’s podcast focuses in on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M!
Today’s episode is part 5 of our Throwback Thursday series covering the flagship audio program “Monopolize Your Marketplace”
This episode is a chance for you to get a behind the scenes look at some of the people and processes employed at Level 10 Contractor.
Today’s episode is a deep dive into SEO… with a focus on keywords with Rich and Level 10 Contractor’s SEO guru, Katie Colihan.
Rich talks about using your brains and your ingenuity to generate interest and leads instead of just your checkbook...in other words, Guerilla Marketing!
Today's episode will challenge everything you think you know about addiction…get ready to learn!
Today is the 4th of 10 installments on the Monopolize Your Marketplace 10 CD set that we’re working our way though as a part of our Throw Back Thursday Series.
On this episode Rich talks with Level 10 Contractor Client Jeff Brooks of Solid State Construction about how they are using Zoom Meetings to sell during the Pandemic.
Rich challenges you to FIRE YOUR WEBSITES… regardless of how much money you have spent, and regardless of how recently they were built…. then he explains SEO in a way that ANYONE can understand.
Rich delivers a great speech about Identity and standing out from the crowd to the GAF Midwest Expo.
Rich chats about how you can, if you are a Christian, withstand the tidal wave of negativity toward your faith… and how can you protect your kids against it.
Social Media: What to do? Where to post? What to post? Where to start? All great questions… and today Rich is going to answer them.
Rich will show you how to really focus in on the identity points that your company should be leaning into--based on what you already do well, what customers already love about you, and what you’ve already spent years getting good at.
The 3rd Installment of the Original Monopoilize Your Marketplace CD Set! Rich dives into the topic of The Educational Spectrum… The concept: the message you use in your marketing should be different depending on how ready the prospect is to buy.
Rich spoke recently about Winning at Entrepreneurship to a group of business owners from Great Lakes Windows.
Rich talks about how most websites have an OVER-reliance on what he calls “engagement tools”--offers for free estimates, join our newsletter list, get a quote, maps, etc. It’s how you approach and present them makes all the difference.
If you just started a brand new business, what would you do to market it? Today, Rich answers that question.
Rich shares some experiences he’s had in his life--both as a kid and an adult… that shaped his perception of who he was and what was possible… and then wants to pay that forward to positively affect kids that he mentors.
Rich talks about the Coronavirus and how it might affect you, your family, and your business.
Links Mentioned:
Worldometers.info
Inside China’s All-Out War on the Coronavirus (NY Times)
Why I Am NOT Concerned About the Coronavirus-Episode 1 (Regenexx.com)
Rich reviews a letter he wrote for a client who is adding a new business onto their existing one--and wanted to get the word out to all his contacts.
Today is the second installment of our ThrowBack Thursday series of the Monopolize Your Marketplace 10 CD set.
Today’s episode is a recording of a call between Rich and a Level 10 client. Rich is discussing 2 of the 10 ad concepts we put together for them.
Today’s episode is a continuation of last monday’s episode. The 2nd part of Rich’s recent speech to a group of business owners on the fundamentals of Identity and marketing their businesses.
This episode highlights some recent Level 10 client work: Rich walks you thru a new website and new Radio ads for this company
Today’s episode is another strategy call that Rich has with a window company… and this one falls square in the category of “this dude just isn’t getting it.”
Today's TBT is the first CD from Rich’s original flagship program called "Monopolize Your Marketplace"
Rich talks to Tim Musch from Marketsharp about achieving massive growth by just focusing on increasing effectiveness in six areas of your business.
This is a talk Rich gave to an exclusive group of Great Lakes window dealers at their Diamond Dealers incentive trip in the Bahamas last month.
Rich takes a really boring story that a company wrote in their newspaper advertorial, and tells it in a different way that highlights a BETTER STORY!
Rich tells a personal story about a friend at Church who asked him to teach a Sunday School lesson--and the lesson Rich learned in the process.
Rich is going to read 6 blog posts… 2 each from 3 different clients… so you can hear and get a feel for diggable content for yourself.
Today’s episode is all about understanding the financial side of your business. Rich Talks with Scott Siegal of Certified Contractors Network.
How much money should I spend on marketing!?!? It’s one of the most common questions that comes up ALL THE TIME… and today you are going to get the definitive answer to that question.
Today’s podcast is all about different kinds of leads. Rich will walk you through what he calls “the hierarchy of leads”. Its about diversifying your lead flow and getting good at converting them.
Rich shares a speech given by an army officer named Major C. A. Bach, right after World War I.
Today’s episode is a strategy session that Rich had with the owner of an almost $5 million door & window company who, despite that sales amount, was still behind the curve in their marketing.
Rich has something for you called “Higher Love, Agape”... he’ll open your eyes to a new definition of love… a higher love… and how it can affect your life for the positive.
Another random Saturday… today Rich covers 7 random topics and attempts to tie them back to marketing your business.
On today’s show, Rich answers the question, “What marketing should I do if I'm brand new and just starting out?”
On this episode, Rich talks about what platitudes are, why they’re so pervasive, when they’re appropriate to use--yes, they are appropriate to use sometimes!... and then Rich will walk you through a methodology that he uses to write marketing with power, precision and passion.
This episode is recounts a media buy that Rich does for one of his clients in Kansas City. When he discovered that one of the networks had massively raised prices--based on cost per thousand--Rich puts on his Superman Cape and gets to work.
Rich will show you WHY TV never seems to work for contractors. He’ll walk you through one of these TV station presentations and expose it for what it is: Garbage.
Rich has Level 10 COO Bryan Bauman on the line to discuss Level 10’s new website design for Americas Bath in detail.
This episode is about loving people who are really difficult to love. People who are mean to you - who are difficult to get along with - and who aren’t very loveable.
On this episode, Rich takes a platitude and injects it with power, precision, and passion. He’ll show you how you can actually use platitudes in your marketing, as long as you immediately pivot and start showing people exactly how and why that platitude is true.
Rich talks about making you prospects and customers fall in love with you - and It all starts with your WEBSITE!
Today’s episode is another Throw Back Thursday, and we found a webinar of Rich giving a training on his take on Sales.
Rich is going to show you how you’re almost certainly sitting on a ton of unclosed business, too… and how a little bit of marketing follow up might go a long way toward getting those sales, and liberating that cash.
Today’s episode is a book review!. Rich reviews “Made to Stick” by Chip and Dan Heath… and as the name would suggest, it deals with the concept of making ideas stick in peoples’ brains.
This episode is on media buying. Rich takes data supplied to him by TV stations in Boston and walks one of Level 10’s Advertising managers through the numbers as a training exercise.
Rich Talks about paying attention that person you married--remember them? Even if you’re not married, the advice Rich gives is great for nurturing any relationship.
Rich will teach you how to deal with media opportunities… and give you some really good ideas for cultivating the kind of image and identity you want for your company in a purposeful and intentional way.
You’re going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. They are searching for a headline that better captures a client's overall identity.
Rich focuses in on the power, precision, and passion part of identity today--he’ll break each word down, define it so you have a better idea of what it means in this context, then give you a ton of examples to illustrate each concept.
Rich and Level 10 COO Bryan Bauman talk SEO with a Window Company that has great content on their website, but needs help on their SEO strategy.
Today you’ll meet Nissa Cleman who grew her business to $80MM and sold it - in 9 years. Today’s interview is her story of how she did it.
Today's show is all about business partnerships... how to avoid having them go bad… and making sure you have contingency plans in place in case they do.
Rich tells a story about a good friend of his who went through a divorce a few years ago… and how his friend failed to understand the underlying reasons why their marriage was in bad shape in the first place.
Today’s show is a phone call between Rich and Level 10 Contractor Senior Copywriter, Dave Moffitt. On the call, they discuss Facebook ad strategies for one of their clients.
Rich will show you how CFA has grown their marketing messages beyond “look how good our food is,” and how they’ve leaned into other identity points in the areas of their core values, their bedside manner, and other community service type elements.
On todays episode, Rich Talks identity and what it looks like when it’s actually fleshed out and put into a website in real life. It’s a webinar from 2014 that shows 25 different websites with their attendant identities!
Today is a strategy call that Rich did with a guy who runs a small landscaping/snow removal business and does not have experience with marketing. Rich gives him some guerilla marketing tactics that he can use to build a list and focus very narrowly on his target prospects.
Its a Level 10 Tuesday… where Rich explores some of the elements that go into building an outstanding company that promises a lot and delivers even more… and makes the jump to $10MM+. It all starts with mindset.
In this podcast, Rich is going to challenge you to search your business for things that you may be doing that people really don’t like.
Email Rich to set up a strategy session for your Marketing
Rich challenges our conventional thinking about what prayer is and how it works… and asks us to put a little more thought into what God needs US to do instead of always focusing only on what we need God to do for us.
Today’s podcast is another episode of Random Saturday… where Rich is going to give us some of the insights and observations he’s gathered throughout the month.
Reach out to Rich and give him your Random Saturday Thoughts!
Rich Talks with Brian Elias about his company 'Don't Go' that could help you land an extra 2-3 sales a month.
Don't Go Website
Today’s podcast is going to get down and dirty and teach you why stories work, how to find good stories, elements of good stories, and where to put them.
Email Rich to talk about adding Stories to your Marketing!
Today's episode is a mix between a tribute to Rich’s favorite rock band, Rush, and weirdly, to your business--at the same time.
Email Rich and chat about your business!
On this Episode, a contractor thought he was getting on a call with Rich to discuss making his website better, what he ended up getting was a whole new way to think about and run his company!
Set up a consultation call with Rich Now!
Today’s show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so you can accomplish the things in your business and in your life that are truly important.
Send Rich an Email to set up a strategy session
Rich is going to open up about some experiences he had when he first started his company back in 1994 and 95… and essentially, he’s going to throw himself under the bus.
Today’s episode is part of a strategy call between Rich and the owner of a small window company in Pennsylvania who he encourages to take the gloves off and go after her competitors David Vs. Goliath Style.
Email Rich for your own strategy Session!
Rich gets an idea after hearing an ad for a real estate company...and he's figured out some creative ways to utilize similar concepts for remodeling and home services companies….
Have you tried this idea? Send Rich an Email
Today's episode is an old “Monopolize Your Marketplace” webinar Rich did where he goes through some of the most important concepts found in an outstanding book called “The Plain English Approach to Business Writing” by Edward P. Bailey
Today’s show is about Pay-Per-Lead advertising. Rich covers why it’s not generally available, how to do it anyway, what the pros and cons are, and situations where it’s most beneficial.
Email Rich about your Pay Per Lead Advertising
Rich is going to walk you through the decision-making process he went through on behalf of a kitchen remodeling client in Virginia--deciding if he should do radio, Facebook, direct mail... Or all of the above. There are a lot of numbers thrown around because its all about the MATH!
Talk the Math of YOUR Marketing with Rich. Send him an email now
Today’s podcast is based on an ad review that Rich did for a contractor. We call it an extreme advertising makeover… Rich will walk you through the before and the after ads… and the though process behind both.
Schedule your ad Makeover with Rich Here.
Rich is going to tell you the story of the unlikeliest hurdling specialist… who taught him a lesson about facing adverisity head on.
Advertising is about building relationships… you can’t simply shout the same thing at people over and over again! You have to develop the relationship and help people understand who you really are and what you’re all about.
Rich tells a story about the time he was a juror in a murder trial and how that relates to your business and marketing!
Work with Rich on Your Marketing!
This ThrowBack Thursday focuses on the topic of not just Proximity Marketing… but what Rich calls “Super Robust Proximity Marketing.”
Today is all about Case Studies; Case studies are a very under-used form of social proof…and Rich will guide you towards using them well.
Reach out to Rich to chat about your marketing strategies!
On Today's episode, Rich does his first straight-up interview… with remodeling industry titan Brian Elias.
Rich is going to have a conversation with Level 10 Contractor’s very own Katie Colihan - Talking all about online reputation management.
Chat with Rich About YOUR online Reputation Management HERE
Rich is going to talk to you about something called "Selective Attention", which is where you don’t notice things that are literally in front of your face… and show you how by doing this, you might be unwittingly ignoring people all around you that could help - or serve.
Today’s podcast episode is 2 parts… the first is a call with a TV station in Amarillo that Rich is negotiating with. The second is a follow up call that he had with one of Level 10’s advertising managers--who was listening in on the first call with him… to debrief on what happened on the first call.
Have Rich Negotiate YOUR Media Buys! Hop on a Call with him here.
On today’s podcast, Rich goes all “predict the future” on us and gives us 13 predictions for 2020.
We Predict that Talking to Rich will help your business in 2020! Do that here
Todays episode is about achieving goals through what Rich calls “streaking”...in other words, doing something related to a goal of yours enough times, consecutively, that it becomes a habit.
Talk with Rich About some of your New Years Goals!
Rich is going to share with you a process he’s used throughout his life to set goals that’s a little bit backward and counter-intuitive.
Have a goal of Scheduling a Session with Rich? Do it HERE!
While it’s not exactly THE most popular form of lead generation any more… Rich seems to think that canvassing can be profitable! On today’s podcast, he’s going to discuss exactly how to do it.
Talk with Rich About your Canvassing Strategies!
Rich discusses the no-resolution approach to resolutions…. Or what he calls, the Un-Resolution.
Today, a bizarre strategy call Rich had with a contractor about generating leads with his website... or NOT!
If you WOULD like leads from your website, Chat with Rich here!
Rich is going to share with you a very controversial approach to handling inbound leads. He’s going to show you a radical approach to actually selling the leads OVER the phone, when they first call in.
Schedule a Session with Rich to work on your inbound leads!
This is audio that we pulled from the oldest known video of RIch speaking that exists anywhere. (We were only able to get our hands on 8 minutes of the recording!)
Merry Christmas! Today's episode is a continuation from yesterday - it's the last 4 categories of diggable content, with a total of about 30 identity points with a minimum of 5 headlines each.
A Christmas Present to you...Rich reads through a super-secret document that he and the Level 10 copywriting staff use to come up with Diggable content!
Rich talks to a marketing newbie who has requested a website audit… and let’s just say that the audit wasn’t pretty. Rich walks her step by step through quick identity consultation to help her discover what they do well, and how to that into diggable content…
Talk with Rich about your Diggable Content strategy...
This week, the last of the series of Christmas podcasts, is a short message from Rich about the Real meaning of Christmas.
Today’s show is the 2nd installment of something Rich calls “Random Saturdays”... where he takes all the notes he’s gathered for the month on random little thoughts and tidbits that don’t warrant an entire podcast.
One of the questions that Rich gets asked more than anything else is how much money should be budgeted for marketing. On Today’s podcast Rich has a client who asks that very question.
Schedule your own Session with Rich!
Today’s podcast episode is called STOCKING STUFFERS. What’s that? It’s a bunch of little random things that Rich put into a webinar a few years ago… after all, it is throwback thursday… that have no particular theme or order… just fun little tidbits!
Schedule a session with Rich!
Today's Show is about making sure your prospects have enough information BEFORE the sales meeting so that they don’t get bogged down on price or options while your salesman is there doing his thing!
Schedule a Session with Rich!
The purpose of today’s episode is to give you a good idea of what Level 10 Clients can expect when working with our team to create a brand new website. Rich interviews Level 10 Senior Copywriter Nick Nordstrom who is going to walk us through the whole process.
Chat with Rich about your Website and Marketing!
Rich is going to cover 5 different levels of offers… from super hardcore, “call now, buy now, and if you do you’ll get a special discount” kinds of offers… all the way to purely identity-based ads that have no offer whatsoever.
Talk with Rich about your Advertising
On this Show, Rich will share with you an experience he had way back in 1988 while serving as a missionary in Taiwan.
Check out the Pictures from Rich's Story here!
Today’s podcast episode comes from a spur of the moment request from a Level 10 client who called Rich and wanted to talk to him about their sales compensation model.
Chat with Rich about your Sales Compensation Model!
Today's show came from a question on the Level 10 Contractor Website about growing your business with aggregated leads.
Email your question or schedul a session with Rich Here!
Today Rich is going to jump right back into the Home Show Triple Play Strategy and show you how the big bill and home improvement giveaways work.
Talk with Rich About Your Home Show Strategy!
Today’s podcast is a recording of a webinar he did with Ply Gem windows back in November on the topic of 5 Remodeling Marketing Mistakes.
Schedule a Session with Rich To Talk about Your Marketing!
In today’s episode, you’ll quickly discover that an owner of a flooring store has some really great stories locked away… and Rich is just dying to pick the lock, pull them out, and tell them for the whole world to hear. Or at least the people in Denver.
Talk with Rich about Getting YOUR Story out in YOUR Market!
Today is all about Referrals. And why you really don’t get that many. There is a way that you can dramatically increase your referrals… but it does take time and effort, and a bit of money. Rich will show you how to do it on this podcast…
Chat with Rich about Getting Referrals for your business!
Today is another Christmas story that Rich wrote--this one actually dates all the way back to 1997 and manages to wrap a Christmas story into a story about a man who owns an appliance and electronics store… and gets famous through ADVERTISING!
Rich talks with a BathFitter franchisee who is doing really well… but is struggling to figure out how to take it to the next level. After a little bit of digging, Rich discovers that he’s even though his TV is doing great, he’s only on half the TV stations that are available.
Talk with Rich About your Media Buying needs!
On this episode, you’ll hear Rich talking about some possible triggers for a recession… and what to do right now to prepare so you weather the storm.
Chat with Rich about your Business plans!
Home show season is coming up for most of you right after the new year, and Rich wants to help you maximize the number and quality of leads you get this time around. In this TBT, you’ll learn how to choose shows to go to, how to set up, how to conduct the show… and best of all, Rich introduces his Triple Play Strategy.
Chat with Rich About your Upcoming Home Show Strategy
Today Rich has invited Level 10 Contractor Senior Copywriter Dave Moffitt on the podcast with him to describe the process he uses to come up with ideas, gather information, and ultimately write the diggable content.
Talk Diggable Content with Rich Here.
Rich gets into a conversation with a contractor in the ATL, who was disappointed to hear that he was going to need to upgrade his website to WordPress. Level 10 Contractor’s COO, Bryan Bauman explains what the problems with custom HTML sites are… and why it’s absolutely worth the money to upgrade to WordPress.
Chat with Rich About Your Website Here!
In Rich’s experience, proximity marketing doesn’t work…. Which is why he’s completely overhauled the entire process so that it does. Today’s episode is considered “quick tips,” which means that Rich is just going to introduce some marketing concepts to you on a high level.
Talk with Rich About your Proximity Marketing Here.
Today's Episode is a Christmas story Rich wrote in 2011 to honor his dad and his grandparents. The story is mostly true… and it was told by his grandmother about the year that Santa Claus didn’t come.
On the podcast, Rich will talk about guarding against ANYTHING that unnecessarily throws a monkey wrench into the mental psyche of your people. Business is hard enough with the unexpected and unavoidable problems--there’s no need to heap stress on yourself in the name of MONEY.
Schedule a session with Rich to talk about your company psyche and culture!
Today’s podcast is a strategy call Rich had with a successful remodeler who was looking for ways to take it to the next level. You’ll hear Rich’s advice for creating a better website, SEO, and Facebook advertising. You’ll hear all about diggable content and how to really separate from your competitors.
Schedule Your Call with Rich To talk about Creating a great strategy for you and your business!
Rich has a list of about 60 things that are proof positive that, despite its problems, things are better in our country than they’ve ever been before!
Rich will show you exactly how lucky you were to be born in this country, to live in the nice neighborhood you do… even how lucky you are to have electricity. He’ll also help you sort out what’s actually important versus what’s not really that important in the grand scheme of things.
Rich Talks with a woman hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you’ll hear, her real problem is battling a toxic corporate culture that’s caused by one of the owners.
Talk to Rich about your Company Culture here!
On Today's Show, you'll hear Rich talk about a company who gave an enormous amount of money to one of those “expert” website companies… and saw their search engine rankings go UP… but their lead flow went DOWN. How’s that possible? It’s likely--if you do some things on your site that people HATE. (Which is what many experts tell you to do...)
Talk with Rich About Your Website now!
In this episode, Rich gives some practical advice for dealing with the negativity that seems to surround us all the time: Lighten up, ignore the negative, and look for good. This is a great message, and of course, very timely for Thanksgiving.
Rich covers 7 random topics that don’t really conveniently fit anywhere else in any other podcast. It’s a fast and fun format, and Rich tries to tie everything back to the topics of marketing and home improvement and home services companies.
If you have a question for Rich About Your Marketing, Click Here!
Today’s episode deals with a problem that just about everyone is stressed out about these days… with the economy booming, and everybody’s employed…. How on earth do you find good, qualified workers to actually install what you’re selling?
Talk Strategies to hiring with Rich Here!
Today we conclude our 5-part Throw Back Thursday series on “The 5 biggest marketing mistakes.” Today’s episode is called “Stopping Short” which has to do with using enough Consistency and Frequency in your advertising to make sure the message actually gets through to your prospects.
Talk with Rich about your Consistency and Frequency in your Marketing now!
Today’s podcast is a deep dive into the part of SEO that Rich and the Level 10 crew call “weeding the garden.” Rich talks with Level 10 Contractor’s SEO guru, Katie Colihan, to discuss what “weeds” are when it comes to SEO… how and why they grow in your website… and how to pluck them out and keep them from choking your SEO results.
Talk with Rich about your Website and SEO needs!
Today’s podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should i star in my own tv and radio commercials? It’s a good question, and there are pros and cons either way.
Chat with Rich About being a star in your own ads! Click here.
Question: How do you make sure your company won’t collapse under its own weight if and when you DO get to $10MM? That’s what the manager of a $4MM restoration and exterior remodeling company wanted to know. Rich gives some GREAT advice on planning ahead so you grow with your eyes wide open.
Talk with Rich About Scaling Your Business to $10MM
Rich is going to tell you a story about a guy named Zak who thought that God was looking out for him… but as it turns out, God was actually using him to look out for somebody else.
We’re going to listen to some Radio ads that Rich has written over the years for a client that specializes in selling triple pane windows… The challenge is to make sure that people know that triple glass is different and better… and to introduce the idea that a company has been known for years as a window company is now also selling siding and other remodeling projects.
Talk with Rich about your Advertising here!
The more you know, the harder it is to communicate effectively with people who DON'T know. This is one of those episodes that is fundamental and foundational to all the other “marketing” stuff you are doing…
Get on a phone call with Rich! Talk about Your communication with your potential clients!
Today's Marketing mistake is called “Ignoring future buyers.” Most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options. Rich will show you the world of “information offers” and how to capture those future buyers… and nurture them until they’re ready to buy.
Schedule Your Session with Rich Here.
What happens when you spend more money on your marketing, but don’t get any better results? That’s exactly what happened to a 5 million dollar Canadian metal roofing company. Do you think Rich had any advice for him? Uh, yeah he did.
Schedule a session with Rich Here.
What could YOU do to stand out from the crowd? Rich is about to tell you. Can you make your colors stand out more? Can you make something bigger? Or have a cool name for something? Put some thought into this--and watch your business soar when it starts to get noticed.
Schedule you session with Rich and Talk about "Pimpin' Your Ride"!
On today's episode Rich is going to help you understand how to write better copy for sales letters...AND at the same time, he’s going to give you a killer letter for rehash in your business.
Grab the Before and After letters here.
Get a session with Rich here!
Today is a special Veteran’s day episode… Rich pays tribute to his grandfather who served in World War 2… and tries to make sense of the horrors of war… and shares how impossible it is for us--nearly 80 years removed--to really understand it.
Consider joining Rich on a Strategy Session.
Click Here for more information.
Rich takes a stroll down memory lane and talks about some of the ups and downs he’s experienced in his career… and gives hope to all you entrepreneurs out there who are walking the lonely path called business owner.
Schedule a Session with Rich Now!
Today's Show is a recording of a webinar that Rich did last week called “Why Brand Building Should Be Your #1 Priority." He talks about the hierarchy of lead quality, Wall Drug, and accelerated discontentment, just to name a few concepts. And he answers the questions “How can I afford to build a brand if I have a small company right now?” and “How long will it take to build my brand?"
Schedule your session with Rich Here!
On Today's Throwback Thursday... we move on to Mistake #3 in our series of Marketing mistakes, which is called “Right Message, Wrong Time.” Rich is going to teach you a concept called The Educational Spectrum… and 3 categories of hot buttons. All of this to help you make sure you’re saying the right things WHEN your prospects are ready to hear it.
Schedule a session with Rich Now!
Rich shows you six new ads for Kitchen Tune Up… along with some commentary on each one. As a bonus, Rich spends a few minutes at the end of the podcast to dissect a radio buy he made in Wichita for one of Kitchen Tune Up’s franchisees.
Here's the link to find out more about your session with Rich!
Today's show is about the disconnect that happens when you attempt to command high prices for your products and services, but then cheap out and aren’t willing to pay high prices for the best products and services when it comes to running your business.
Click here to Get your session with Rich!
On today’s strategy call with Rich, the caller is 100% convinced that price competition is unavoidable and devastating. When Rich tries to tease out his identity… and explain how that’s the key to overcoming price competition… he’s not having it. Schedule a session with Rich here.
Today’s topic is hypocrisy… and how to hopefully eliminate it. In this episode, Rich tells another story about running, and even though running may not be your thing, you’ll be able to relate to the message.
Today's Podcast: Website hosting. It's an episode with Rich and Brian Bauman (COO of Level 10 Contractor) talking about when a 30 million dollar company with well over 100,000 unique visitors to it’s website went down for 36 hours… it doesn’t really matter how GOOD that website is. If it’s down, you have a problem.
Schedule your Session with Rich!
Today’s podcast is about positioning yourself as an expert and the real secret to marketing success. Rich asks lots of questions to get to the heart of the matter of what he’s all about, what he’s trying to accomplish, and why he wants to do it.
Today's episode - "The Platitude Trap". Some of what you’re going to learn today is AWESOME stuff that, quite frankly, just isn’t talked about that much any more at Level 10 Contractor anymore. You’re going to hear about Alpha, Beta, and Reticular Activator--all brain functions that will help you understand how to get people’s attention in marketing.
The Companion Volume Material is here.
If you missed Part One, Here's the link: 5 Biggest Marketing Mistakes Part 1
Schedule a session with Rich here!
Pada Pameran Sekaten 2019, masyarakat dapat menikmati berbagai pertunjukan seni yang dipentaskan oleh beragam institusi ataupun menikmati persembahan spesial dari KHP Kridhomardowo.
KHP Kridhomardowo adalah divisi resmi di Keraton Yogyakarta yang bertanggungjawab atas segala jenis pertunjukan dan kesenian. Terdapat 4 pertunjukan utama yang dapat disaksikan oleh masyarakat umum.
Mulai sejak Pembukaan Sekaten melalui Beksan Guntur Segoro (1 November 2019), Beksan Jebeng (2 November 2019), Wayang Wong Gandawerdaya (4-6 November 2019), dan Beksan Tugu Waseso (8 November 2019), sebagai sajian penutup Pameran Sekaten.
Wayang Wong Gandawerdaya merupakan salah satu sajian spesial karena akan dipentaskan tiga hari berturut-turut dan terbuka untuk umum.
Di episode ketiga Kraton Jogja Podcast ini, RM Pramutomo, akan mengulas secara singkat mengenai pementasan tersebut bersama co-host Fajar Widjanarko.
Ada yang berbeda dalam pelaksanaan Pameran Sekaten tahun ini. Mulai tahun 2019 ini, Pameran Sekaten digelar dengan konsep tematik.
Adapun tema yang diangkat adalah "Sri Sultan Hamengku Buwono I: Menghadang Gelombang, Menantang Zaman."
Apa saja yang akan dihadirkan dalam pameran yang akan berlangsung pada 1-9 November 2019 ini?
Gusti Kanjeng Ratu Hayu akan secara lebih lanjut bercerita banyak mengenai Pameran Sekaten melalui Kraton Jogja podcast di episode kedua ini bersama co-host Vinia R. Prima.
Di Kraton Jogja Podcast episode perdana ini, Gusti Kanjeng Ratu Hayu, Penghageng Tepas Tandha Yekti Keraton Yogyakarta sekaligus Ketua Panitia Pameran Sekaten 2019 bercerita mengenai Makna Hajad Dalem Sekaten.
"Sekaten konon merujuk pada kata syahadatain atau ada juga pendapat yang mengatakan bahwa kata Sekaten berasal dari Gamelan Sekati," ujarnya. Lebih lanjut, GKR Hayu menuturkan bahwa inti dari prosesi Sekaten adalah sejak dikeluarkannya Gamelan Sekati dari dalam keraton lewat prosesi Miyos Gangsa hingga saat dikembalikannya Gamelan Sekati ke dalam keraton melalui Kondur Gangsa.
Simak lebih lanjut uraiannya dalam edisi perdana Kraton Jogja podcast berikut bersama co-host Vinia R. Prima.
Today is another real live media buying case study but, with a twist. Rich ended up paying more for radio for this client in this market than he’s paid for any radio anywhere, ever… but as you can imagine, there’s a good reason… which Rich will explain in detail.
Rich loves him some financing. So, today he’s going to show you how it can help you raise your average ticket, raise your conversion ratios, and just plain raise sales. He’ll go through a script for how to utilize it--and how NOT to utilize it… and even show you how to use it in your advertising.
Connect with Rich Directly: Send Him an Email
Today's episode is a strategy session. The Client had a question about Pay-Per-Click landing pages, and specifically, what kind of information should go on it. As you’ll hear, there’s no one-size-fits-all answer to that question…
Schedule your own Strategy Session with Rich
Rich shares about having the perspective to deal with the inevitable hard things that are going to hit all of us sooner or later in life… and how to handle them without becoming angry with God.
On Tomorrows Show: Talking about Pay Per Click Landing Pages.
Make sure you join us again for episode 50!
Connect with Rich and let him know how much you appreciate these podcasts!
Today’s episode is all about getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos say things that speak directly to your identity, so that those who are watching get granular, first-hand witnesses that you actually deliver on all your promises.
Check out the videos by clicking this link (look for episode 48)
This one starts off as a strategy call… where you’ll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causing them to have problems with their insurance companies...
Schedule your Call With Rich Now!
In this Throwback Thursday episode, Rich teaches that there are fundamentals in marketing that never change, but you may need to adapt your tactics to break away from the status quo in order to achieve greatness... he’ll get into Marketing Mistake #1, which is called Average Joe. and He'll start a discussion on INNOVATION.
Grab a Strategy Session with Rich by visiting the Level 10 Contractor website!
Rich is going to talk about “Feel Good Ads.” As you develop your identity, you’re going to want to give people an idea that you’re not just a good company, but that you’re also good PEOPLE.
Schedule a Session with Rich Here.
In today’s podcast, Rich is going to tell you about a time when he went out to meet a new client to conduct an Identity Consultation. They invited him to come to their monthly “all-company meeting,” where he learned a valuable lesson in company culture.
Check out our podcast page to schedule a session with Rich!
Today we have a strategy call between Rich and a guy who runs a solar company in California. When Rich brings up the topic of identity, the guy agrees in principle that Identity is important… but then brings up a strange objection: All of my competitors just lie anyway, so what’s the point of having an identity on my website? Rich has plenty to say about THAT!
Schedule your Strategy Session with Rich: Do that here.
On today’s podcast, Rich tells a couple of stories about his own family and friends, as well as one about a 1990s infomercial star… and the common connection in all three stories--people who had lost hope.
Rich is going to be talking to Level 10 Contractor COO Bryan Bauman about a new client website the company just launched… you can find it at XteriorPro.com to follow along with the conversation.
Click to Request a Website audit for your company!
On Today's episode, Rich talks about Your "Bread and Butter". Your bread and butter are all the marketing activities that you engage in that reliably and consistently bring you leads. What Rich is really going to talk about is moving out of your comfort zone, and dipping your toes into radio and TV.
Schedule a session with Rich: Level 10 Contractor Website
Today’s podcast is… you guessed it… the Psychology or Marketing, Part 2. This time around, Rich is going to cover the topics of Accelerated Discontentment… which is 100% an absolute must listen. Then he’ll talk about frame of reference conditioning, logic vs. emotion, something he calls “don't talk to strangers,” and finally “Anticipated reaction.”
Schedule your session with Rich!! HERE'S THE LINK!!
Today Rich is going to talk about raising your prices so you can afford to build your brand. He’s talk about your Ignition Code--which is all about having the swagger that comes with KNOWING you’re the best. When you get there, it’s time to raise your prices and get paid what you're really worth.
Rich Mentioned:
The Transporter Video
Michael Silverstein
Schedule a session with Rich: Click to start the process
In this podcast, you’re going to learn a LOT about branding, and every single word is specific to remodeling and home services contractors. He’s going to talk about why branding is so rare in this industry, and how to overcome all your reservations about cost and tactics to achieve a great brand.
Schedule a session with Rich at the Level 10 Contractor Website!
On Today's episode, you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogans for one of their clients. This is the same client that Rich did a strategy session with on episode 12… who later became a client. Nick worked with them to write identity-based web content… but they also wanted a slogan.
Want YOUR session with Rich? Click thru to our website for information.
Today Rich is going to explore the topic of being either an accuser… or an advocate… and why, all things considered, being an advocate is probably better.
Dana's version of the Macaron
Make sure you schedule your session with Rich: Visit the Level 10 COntractor Website!
In today’s episode, Rich will share about taking a $5,000 a month proposal from a radio station in Chicago and negotiating it down to less than $3,500 a month… while getting more spots, bumping the 30 second spots to 60s, getting better time placements… and better CPMs.
Click here to jump to our website - where you can get your audit.
Today's episode is a strategy session between Rich and the owner of a small roofing & siding company. These guys have been in business a LONG time, but are stuck at less than 2 million dollars. After hearing one of Rich’s webinars, they now think that maybe 5 or 10 million sounds good.Rich walks through their website and then he’ll explain how SEO really works, and why most SEO is actually HURTING your search rankings, not helping them.
Get in touch with Rich for a Strategy Session of your Own!
Here is where you can go to find more information.
It’s a Throw Back Thursday, so this is a webinar out of the vault, talking about the Psychology of Marketing. Just about every marketing principle that matters can be traced to a principle of psychology. RIch is going to talk about SEVEN different principles: Thin slicing, trusted advisor, confirmation bias, scarcity, authority, low risk, and something for nothing.
Schedule your Session with Rich: Visit the Website for Details
On This podcast, you’re going to be a fly on the wall as you listen to Rich strategize with one of his clients about many topics, including why he’s so big on core values statements, the importance of storytelling in marketing, creating diggable content… and of course—Facebook Advertising.
Schedule your Session with Rich: Visit the Level 10 Contractor Website
Today’s podcast is all about Implementing a “Brand Ambassador Program.” What we’re talking about is hiring a person to drive around and give gifts to your customers after the job is completed… and in the process, get tons of extra jobs, referrals, social media exposure, positive reviews, job site photos… and generate good will from your customers.
Schedule your session with Rich at the Level 10 Contractor Website!
If you’ve read the book, "Unlocking Unlimited Lead Flow", then the topic of today’s podcast will be very familiar. This is the story of the 172 hardwood dowel rods… going back to the very beginning of Rich’s career, and his client who made pool tables, air hockeys, and video game cabinets, Dynamo. This version of the story has a few extras not found in the book… and is a fantastic example of how to build an identity with high levels of power, precision… and passion.
Connect with Rich via our website: Level 10 Contractor!
On Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today’s episode is definitely more on the spiritual side… as Rich talks about miracles, and how they may not be quite as rare as you think.
Schedule some time with Rich, right now: Visit our website
Today's show is a recording of a webinar Rich recently did for Guild Qualities' customers. On the podcast, you’ll hear some familiar concepts of mindset, identity, and websites… plus a few new things including determining whether or not you should fish or cut bait with your current website.
Schedule a Session with Rich at the Level 10 Contractor Website.
Rich addresses 250 people at the Kitchen Tune Up Franchisee Annual “Reunion,” and he lets them know in no uncertain terms that he’s there to help them fix their messaging… that it’s currently under leveraged, and they could and should be stating their value proposition in a much more powerful way.
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Rich is always talking about communicating with Power, Precision, and Passion. On this throwback webinar, called “100 Power Statements”, Rich has written 100 headlines that are powerful… and he’s reading through them and giving some commentary on HOW and WHY they are powerful.
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Rich recently gave a keynote to the members of WDDA at their Dealer Day meeting in Atlanta. He talks about Identity as the keystone for all of your marketing, but then he goes into a discussion of SEO like you’ve never heard before. He emphasises that your SEO efforts should lean more into HUMANS than they do into GOOGLE.
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Rich will walk you through a brand new website we just launched here at Level 10 Contractor for one of our clients. This is a great chance to learn about the latest and greatest in websites… from the stunning new design, to identity, evidence, and diggable content for websites.
For more about Level 10 Contractor, and scheduling a session with Rich - Click here!
Rich unlocks the concept of Diggability for you… he'll give you detailed examples of the good, the bad, and the ugly of SEO and blog content for your contractor website. You’ll be shocked at how BAD the Level 1 to 5 content is. You’ll be disturbed as you realize that YOUR blog probably isn’t working because your best case scenario is Level 6 or 7 content. And you’ll be excited as you learn how to finally crank it up to level 9 or level 10.
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Today's show is all about perspective. You’re going to meet two very different people with two very different stories--David, and Jack.
David Goggins' Book on Amazon
David Goggins with Joe Rogan
David Goggins with Rich Roll
(Some language on these podcasts)
Schedule a session with Rich: Do that here!
Today - it's 7 quick tips, about PRICE CONDITIONING. Most contractors are leaning too hard on their salesmen to do all the heavy lifting… which can be hard if the prospect doesn’t know who you are or why you’re different (and better) before your salesman sits down in their living room. You have to take some time to educate them ahead of time, and that’s what this podcast is all about.
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Today's podcast is blunt-force advice Rich gave a 72-year old remodeler who had hit a patch of bad luck, and was having a hard time recovering. And, that 72-year old remodeler ended up thanking Rich profusely for being willing to throw some cold water on his pity party.
Want to schedule a session with Rich? Click here to find out more.
It’s throwback Thursday.
Today's show is from a webinar Rich did a few years ago… called “Can David Really Beat Goliath?” Do YOU think it's possible?
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Today’s podcast is on the topic of creating great content. You'll hear about identity and a systematized approach to creating content, which includes mapping as many of the 40 to 50 pre-defined identity points that Level 10 Contractor has identified to your company and coming up with great headlines and stories to make those points really come alive.
Schedule a Session with Rich! Do that here.
Today, a conversation between Rich Harshaw and Drew Barto, the Marketing Director for Energy Swing Windows in Pittsburgh. Drew talks about how Energy Swing was able to earn 125 consecutive 5-star reviews on Google… pushing their rounded average from 4.9 stars to 5.0 stars. You’ll hear a lot of familiar concepts: identity, confirmation bias, company culture, and of course, creating videos to document your wins so you can share them on social media.
Schedule a session with Rich: Click Here
Today's show is about the lowly, usually forgotten ABOUT US page. The "About Us" page can be the page that has the best chance of HUMANIZING your company… and really helping people understand who you are and what you’re really all about. It’s a chance to tell them how and why your identity exists.
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On this episode, Rich throws himself under the bus for some of the things he’s done wrong in his life as it relates to families… and tells a really cool story about someone else who threw himself into the ocean to help somebody else’s family. Thanks for listening to the episode today.
*Make sure you subscbribe in your favorite podcast app.
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On this episode: A strategy call between Rich and the manager of a shutter manufacturer in Utah… Rich realizes that this company… and it’s marketing… is in shambles, he takes off the gloves and lets him have it. In a nice way...?
We'd love to get your feedback on the show. Leave a rating and review in Apple Podcasts.
Plus, if you have a question for Rich or would like to contribute to the podcast, click here.
A Strategy Session Rich had with an up and coming window company in New York; they’re in the process of building a new website, but then they realized, “Hey, wait, we should probably put an identity in this thing.” Their first idea is to make the identity all about the window itself; but with Rich’s help, they realize that a big part of the identity has to do with the company--not just the window. Want to schedule a strategy session with Rich? Click here
Today’s podcast is a recording of a webinar that Rich did for Marketsharp in June. The topic is “How to make the jump to ten million plus…" and is a great, concise overview of many of the main topics in the Level 10 Contractor Ethos. He’s going to cover concepts like the ten million dollar mindset, Identity, websites, online marketing, and advertising.
All About Strategy....
Todays Podcast is a call between Rich and a roofing and siding contractor in Atlanta. Rich will guide him through a detailed Identity discovery session that will help YOU understand how to really dig deep and find some great stuff as you do the same for your business.
Then Rich will advise him on how to convert that content into videos!
We appreciate you listening today and every day!
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Please leave us a Rating and Review if you think this material is beneficial to your business!
Thanks.
Todays episode is about Self Awareness… and how it’s a vital trait in the Level 10 Ethos. Rich is going to tell you about a roofing company that severely LACKED self awareness… and as a result, made a major, major mistake. Visit Marketsharp, our sponsor for this podcast.
Would you like to be on the show, or schedule a session with Rich - Click here.
Rich shares some new radio ads that he just had cut for a client...and he gives you the thought process behind the ads. Plus, he shares with you how to find voice talent for radio commercials… or any other project that needs voice actors… including how to post projects, review auditions, and how to price it all out. Our Sponsor for this show: Marketsharp, Marketing and Management (CRM) Software for Remodelers, Contractors, and Home Improvement Professionals
Would you like to be part of the show, schedule a call with Rich or find out more about Level 10 Contractor? Click here
Today's Podcast is all about beliefs… and how your subconscious is really in control, no matter how badly you might want your conscious mind to override it. Thanks for checking in with us everyday.
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Rich talks to the owner of an exterior remodeling company in Florida with an owner who has his eye on selling the business and retiring. One small catch: Even though the business is profitable, it doesn’t have any real brand equity in the market… so selling it isn’t going to be easy. Subscribe to the Level 10 Contractor Daily Podcast in your favorite Podcast app!
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Rich walks you through how he was able to negotiate a radio deal for a company in Atlanta that was 50 to 100 percent better than what they had been getting for the previous 8 years… and STILL… they turned him down. Subscribe to the show in your favorite Podcast Player so you don't miss a day!
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Today’s episode is all about customer service, and creating “Raving Fans.” Six main points will be covered: educating your customers, communications, how you look, doing something unexpected and memorable, dealing with problems, and getting your team to buy in!
If you have a question about marketing your remodeling or home services company, other contractors probably have the same question, too!
You can either submit your question to be answered on a future podcast episode, or you can participate in a strategy session with Rich that will be recorded and converted into a podcast. Either way, we’d like for you to participate!
Join the show with your question by clicking this link
Today’s podcast is in memorial of 911… but with a twist . Rich talks about facing up to devastating obstacles that appear in our lives, and how we can use them to get stronger, fight harder, and become better.
Set up a strategy session with Rich: Level 10 Contractor Website
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It's a Level 10 Tuesday!
Rich teaches you the mindset and actions necessary to really grow your company ...today its about your competition… and how you really shouldn’t be paying any attention to your competition at all--and focus instead on how to best serve your customers!
Here's the link Rich Mentioned:
Service Champions - I Fired Leland
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Rich talks about how his latest book, "Unlocking Unlimited Lead Flow", is already outdated despite it being published, just 8 months ago. He’ll talk about why the “No-Risk Pay Per Click” didn’t really work out… and what they’re doing now, instead--and why it’s actually better.
Then he’ll talk about "diggable content"… this is a big part of Level 10 SEO… and media advertising.
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Sharing information, insights, and inspiration for you as you grow you remodeling or home services business to 10 million dollars… and beyond. The Level 10 DAILY podcast kicks off on Monday, September 2nd… but this episode--Episode ZERO--is here to give you an idea of what to expect when we launch in earnest in September.
Thanks for listening!
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