Tell Your School's Story: Recent Episodes
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Join Finalsite as we talk with schools, and marketing and communications experts from around the world, to learn how schools are telling their unique story; building their online presence; and sharing best practices and updates on the latest digital marketing trends.
In this episode of Tell Your School's Story, Mia and Kristen share why social media ads are more important now than ever before, and how to create one that works to achieve your goals.
Finalsite’s CoFounder/Chief Evangelist Rob DiMartino talks with an all-star panel of school leaders about managing their school's online reputation during the COVID-19 outbreak, and the daily changes to connect, engage, and educate their communities in these uncertain times.
Finalsite CEO Jon Moser talks with a panel of school communication professionals from around the world to discuss their strategies for dealing with a variety of obstacles, including: shifting to an online learning environment, providing healthy meals to students while not in school, and navigating school-to-home communications and home-to-school communications.
In the fifth episode of Tell Your School's Story, Tim sits down with Dave Monaco from Parish Episcopal SchoolOpens in New Window in Dallas, Texas to discuss:
- Parish Episcopal School's ambitious 10-year strategic plan to reimagine education and make school hurt less for students
- How Parish Episcopal School creates excitement about learning for preschoolers all the way up to high school seniors
- Why training teachers in mental health first aid and providing more support for students, teachers, and parents was so important in 2019 and beyond
- How Parish Episcopal School educates its students to fit into the "complex global society"
- How Dave uses his "From My Angle" podcastOpens in New Window to communicate with Parish Episcopal's school community
- And Tim and Dave discuss the joys and trepidations about intermittent fasting
In the fourth episode of Tell Your School's Story, Tim sits down with Rob Johnson and Bob MaCartney from La Salle College High School to discuss:
- La Salle College High School's more than 15-year history working with Finalsite
- How La Salle uses their website to effectively market themselves in the tough, crowded private school market just outside of Philadelphia, Pennsylvania
- How La Salle has led the charge with using student-generated content as a part of their marketing
- How La Salle uses different forms of media to communicate differently to prospective parents and students
- Why La Salle made the switch from the standard daily school news program to their successful YouTube channel - WEPXTV
- And Tim, Rob, and Bob talk about the upcoming Finalsite University in Orlando, Florida in March 2020
In the third episode of Tell Your School's Story, Tim sits down with Romayne Levee from Mission Minded to discuss how schools can create a compelling school strategic plan to effectively market your school and generate excitement in your school community. Tim and Romayne also discover their shared interest in 70s rock and Greta Van Fleet.
Tim sits down with Eric Sheninger from the International Center for Leadership in Education (ICLE) to discuss: the Pillars of Digital Leadership to create positive changes to school cultures, the importance of school branding for independent and public schools, how schools can begin building their brand from scratch, how social media plays an important role in being a leader at your school or districts, and how being creepy on social media can actually be beneficial (yes, seriously!).
In the first episode of Tell Your School's Story, Tim sits down with Aaron Teffeteller from the Webb School of Knoxville to discuss:
- The emphasis on telling the story of a student's first day at Webb School to becoming an alumni during the website redesign process
- The importance and value of monitoring year-to-year website analytics through bounce rates and heatmapping
- Building a strong online community through regular content uploads and a strong emphasis on alumni engagement
- The sometimes difficult task of finding enjoyment amidst the blood, sweat, and tears common in woodworking.
In the first episode of Tell Your School's Story, Tim sits down with Aaron Teffeteller from the Webb School of Knoxville to discuss:
- The emphasis on telling the story of a student's first day at Webb School to becoming an alumni during the website redesign process
- The importance and value of monitoring year-to-year website analytics through bounce rates and heatmapping
- Building a strong online community through regular content uploads and a strong emphasis on alumni engagement
- The sometimes difficult task of finding enjoyment amidst the blood, sweat, and tears common in woodworking.