Opt-in Podcast: Recent Episodes

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Donors are like meerkats, or at least, they should be. It’s hard to miss a meerkat standing at attention, watching, listening and actively participating in their surroundings. Your donors should be paying attention to your non-profit in the exact same way. This podcast explores how non-profits are creating an Opt-in culture with their donors to keep them engaged.

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Nicole Kraftick, the Executive Director of The Georgian Bay General Hospital Foundation joins us to discuss how to restructure a nonprofit in order to increase its impact.

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Carolyn Norton, the Alumni Relations Manager at the Coca-Cola Scholars Foundation joins us today to talk about how they work with alumni for life.

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Judy Zhu, the director of Leadership and Asian Giving at the Canadian Cancer Society joins us to talk about her one-to-one fundraising approach and how she tailors the donor experience.

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Emily Bauer of the American Lung Association joins us today to discuss staying relevant as a nonprofit organization.

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Steve Trautman, the Executive Director of Charitable Giving at Depauw University joins us today to talk about their approach to stewardship.

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Gwen Walden of Arabella Advisors joins us today to talk about changes in getting their clients access to funds since the pandemic, and the next big changes in philanthropy.

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Tyrell Warren-Burnett joins us today to talk about lessons learned from for-profit and artificial intelligence in order to better engage donors and do more for Oregon State.

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Dan Holinda joins us today to talk about donor matching and centricity at the Canadian Cancer Society.

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Joshua McLemore of the American Heart Association joins us today to talk about technology change at Heart.

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David Janes from the Okinawa Institute for Science and Technology joins us today to talk about how they started a university foundation and the organization's future.

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Joel Rice of the American Heart Association joins us today to talk about fundraising during the pandemic, and how crisis breeds innovation at Heart.

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David Williams of Purdue University joins us today to talk about his experience with donors, the higher education giving model and how it’s applied to other institutions.

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Chelsea Edwards joins us today to talk about how the American Cancer Society has improved communications between their six regions.

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Keturi DeLong of Texas Texas A&M University-Commerce joins us today to talk about change and team buy-in.

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Joining us today is Tanya Rumble and Mariya Yurukova to talk about racial diversity in the non-profit sector. See some of their published work on how to increase diversity here:

Part 5: https://lnkd.in/gwQNhaJ 

Part 4: https://lnkd.in/gAKvSef 

Part 3: https://lnkd.in/g9A3Q5p 

Part 2: https://lnkd.in/grdi6gg 

Part 1: https://lnkd.in/gBEaxiR

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John Walsh joins us today to talk about best email practices and how he makes real connections with real people through email marketing.

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The Challenger School has held its excellent educational standards for more than 50 years using its slow and sustainable growth method. Find out how they provide value to parents and donors and how their growth model benefits students.

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Daniel Germain is the president and founder of the Breakfast Club of Canada and a member of the Order of Canada for his work in ending child hunger. He joins us today to talk about his start in philanthropy and his contagious vision for a brighter future.

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The Jewish National Fund-USA saw its best year-to-date fundraising ever, all while in the midst of a global pandemic. Find out how they innovatively manage donor engagement with Mike Teichberg and Efrat Gilman.

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The Midwest Food Bank stays a step ahead of other non-profits with their “Progress over perfection” culture, which allows them to test and develop new strategies for their food bank faster than other non-profits.

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“Non-profit is a tax status, not a business model” This thinking allowed the Greater Twin Cities United Way to adopt a donor-centric model that focuses on building lasting relationships where it matters.

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Barbara Grantham, CARE Canada's CEO joins us to talk about how CARE is changing the way they fundraise in order to build a more resilient non-profit.

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Margaret Eaton joins us to talk about how the CMHA is dealing with massive industry change, and how they're taking advantage of it.

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Deborah Gillis is the CEO of the Centre for Addiction and Mental Health Foundation. Find out how she adapted her non-profit to help those who need it most during a pandemic.

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Mark Koenig joins us to talk about digital transformation and how to make a modern, data-driven non-profit.

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Mari Perez-Dowling took over as CEO of the United Way of Kern County, a non-profit with a damaged reputation and poor finances two years ago. Since then she's made it into a pillar of trust in her community.