Influence School: Recent Episodes
Nate Woodbury
Real Influence does NOT come with a focus on content creation, re-purposed on every platform and medium. That's called Spam! To build a real following... a massive tribe of influence, with people who love you and follow your advice, you need to simplify, and be more focused. Coaches, Speakers, Authors & Mentors can tune in every day to learn specific step by step strategies to influence the world for good, in a much bigger way. I'm a master of efficiency, outsourcing, have a huge track record of success on YouTube, I know how to get results, and I'm fired up to help you grow your tribe through this podcast. Welcome to Influence School!
Let's face it: not everyone is photogenic. Sometimes, we don't look as good from a certain angle and the lighting can change our features a little bit. But, knowing how to set up a great shot makes all the difference! In this episode, I'll take you behind the scenes of how we film our videos and show you what it takes to create the perfect shot. We'll look into the technical details and see how you can play with the lighting and camera settings so that you know exactly how to look great on camera!
Sometimes, the most difficult part of filming a video is finding the right words to say. That's where a script comes in handy! In this episode, I'll share my personal tips on how to write a script for a YouTube video and reveal my shortcuts to creating high-quality scripts fast! If you're worried about sounding stiff and robotic, don't worry! I'll teach you how to find the perfect blend of words that sounds natural while still being able to deliver informational content and keep your audience engaged the entire time!
Confused about all the different kinds of camera lenses and which one to use? If you're a beginner, the 24mm lens is a great one to start with! In this episode, I'll give you a crash course on how to use a 24mm lens for filming. I'll show you what it can do, how it looks in different environments, and what it's best used for. By the end, you'll understand why this is in every professional photographer or vlogger's filming kit, and how you can take advantage of its full potential to create your own high-quality videos!
Want to know how to make talking head videos more interesting? Having produced several professional YouTube channels as well as my own, I've learned a thing or two about how to make videos more engaging while still being able to provide the value that viewers are looking for. In this episode, I've summarized everything I've learned in 10 simple but highly effective tips that you can start implementing today to completely transform boring videos into captivating masterpieces!
When it comes to filming and photography, knowing the capabilities of your camera and how each setting works is a game changer! In this episode, I'll teach you how to set the ISO, aperture, and shutter speed specifically on Canon cameras. I'll share helpful tips based on my personal experience using Canon cameras and explain what happens when you adjust these settings in a certain way. Stay tuned until the end to learn the basics and what it takes to produce high-quality results in just a few minutes!
Vlogging is such a great way to turn your passion into profit but it's not as easy as it looks! There is a science to creating content and establishing a profitable YouTube channel successfully. In this episode, I'll give you a clear picture of how making money with vlogs work, how much you can potentially make with this career and how you can go from creating videos for free to building a secure career and making your mark in the industry!
Want to know how to make more interesting videos? With so many options on YouTube, people can easily get bored and click off within the first few seconds of your video if it doesn't grab their attention. In this episode, I'll share a few key tips to level up the quality of your videos and make even the most boring topics fascinating. We'll go into what you can do before, during, and after filming to keep your audience hooked from the start and engaged all the way until the very end!
The customer is always right... or so they say. For any business, your customers are your lifeblood. This is why one of the most important things businesses should focus on is consistently providing excellent customer service. In this episode, I'll share a personal story about how I handled an angry client, key things I learned from that experience and how you can take better care of your customers too. I'll teach you how you can systematize this, what to do when things go wrong and, ultimately, how to make sure working with your business will be an experience clients will always remember.
Do you feel like your business has hit a financial ceiling? Every entrepreneur will come across this challenge at some point but don't worry. Your business still has a lot more room to grow! In this episode, we'll explore the magic of goal setting and how you can accomplish way more than you think. I'll share some practical tips that have personally helped me break through significant financial barriers for my own business and other key things you'll need to know to create an effective plan for success.
Have you ever wondered what is the difference between good debt and bad debt? Some people might think being in debt is always bad but, in reality, there are some ways this can greatly help. In this episode, we'll dive deep into the world of debt, what good debt looks like and how you can weigh your options to know when a risk is worth taking. We'll talk all about the different ways you can be creative to get great deals and, ultimately, how you can make smart financial decisions to grow your business without breaking the bank.
Do you feel like you have a million things on your to-do list and nowhere nearly enough time to do them? This scenario is all too common for entrepreneurs who are just trying to maintain a steady flow for their business. In this episode, I'll share a few tips on how to manage time as a business owner using a simple but powerful exercise that will show you exactly what you shouldn't be wasting time on and what you should be focusing on instead to lead your business to success.
Anyone can try their hand at being an entrepreneur, but it takes a certain set of qualities to build your own business from the ground up and lead your team to success. In this episode, I'll list down the 3 most important skills you need to succeed as an entrepreneur. I'll reveal the secret to making your products/services sell as well as the specific skill sets you'll need to keep yourself on track. I'll also share some personal stories from my own entrepreneurial journey so you can learn from some of my mistakes and set yourself up for success early on.
Email marketing has been around for decades but with so many other ways to promote your business online, is it still as important as it used to be? In this episode, we'll dive deep into the truth about email marketing, how effective this strategy can be and why an email list is probably the most valuable asset of any business. We'll compare the advantages this has over other digital marketing methods and I'll even share my simple but powerful secret technique to get over half of your recipients to respond.
It's easy to say that you'll start your own business but when it gets down to it, are you willing to take the risk? In this episode, I'll talk all about risks and the common misconceptions beginner entrepreneurs have when entering the world of business. I'll share a few things I've learned on my journey building a successful business while being risk-averse and list down some of the important factors you need to consider before making risky decisions that could be the downfall of your career.
Running your own business is not just about selling your products or managing people but about handling money too. In this episode, I'll share all the mistakes I've made and lessons I've learned about managing money as a business owner. I'll share some of the past experiences I've had with clients, explain why lower prices aren't always better and how you can shift your mindset to understand the true meaning of value when it comes to building a successful business.
What equipment do I need to livestream on YouTube? Compared to filming videos, livestreaming takes up a lot more resources and requires a more complicated setup. In this episode, we'll go behind the scenes as I walk you through my own setup and show some of the equipment that I've found to be most useful when livestreaming on YouTube. I'll also share how you can customize this based on the features that you might want to use and offer some advice on the key pieces that you'll want to get to create a versatile and professional setup that will make you stand out from everyone else.
How long does it take to become an entrepreneur? Does this happen instantly or is it a long process? In this episode, I'll reveal the reality of being an entrepreneur, the vital skills and concepts you'll need to learn and everything else it takes to run a successful and profitable business. I'll also share my personal story of how I started my business, where I am now, and the next steps you could also take as you go further into your entrepreneurship journey.
YouTube is a huge platform with millions of videos catering to all types of audiences, so you'll definitely come across some that won't suit you or your family's taste. In this episode, I'll share different solutions to block videos on YouTube and how you can train the algorithm to show recommendations based on your preferences. And for all of the parents, I'll also share important tips and advice on how you can teach your children to navigate the internet safely so you can be sure that they're not consuming the wrong type of content.
One of the biggest benefits of running your own business is not having a limit to your income, which makes a lot of people wonder: how much does an entrepreneur make an hour? In this episode, I'll reveal the reality of entrepreneurship, how much you can actually make and what fellow entrepreneurs can do to increase their revenue effectively. Make no mistake: entrepreneurship is a difficult path to take so I'll also share important advice that every aspiring entrepreneur needs to hear before they get started on this journey.
Artificial intelligence is here to stay, but you don't have to be worried about it taking over your job. There are ways you can leverage this technological innovation to your advantage. In this episode, I'll share my method for using ChatGPT to write video scripts and give you some examples of prompts to use to get the exact results that you're looking for. With this strategy and an open mindset, you'll see how artificial intelligence can get your creativity flowing and be a powerful tool to help you create even better content.
You can find billions of fun videos uploaded on YouTube but just because they're entertaining, doesn't necessarily mean they're good content too. In this episode, I'll teach you everything you need to know on how to make good content on YouTube. I'll list down the basic elements and go through each step you'll need to take to create high-quality videos that keep viewers hooked and wanting more.
Most people think that simply motivating and inspiring others is the same as being influential but real influence is more powerful than that. In this episode, I'll reveal what true influence really looks like and share a bit about the people who have influenced me. I'll talk all about some of my life-changing experiences, how the people I work with influence others through their businesses, and how you have the power to make a life-changing impact on the world as well.
Do you have an idea for a business but you're not sure if it'll work? I've had the same concern for years when I was trying to start my own business. In today's episode, I'll share my personal journey with entrepreneurship, from the many business ideas I've had that failed to how I came up with this one idea that lead to my success. I'll explain the reasons why my previous ideas didn't last so you can avoid making the same mistakes, and how I made my current business successful so you can follow the same path.
Everyone's minds work a little bit differently from each other, but the minds of entrepreneurs work on a completely different level. In this episode, I'll list down the many ways an entrepreneur's mind works differently from other people. We'll explore how they assess situations, solve problems and make decisions that lead to success. And, lastly, we'll discuss the five-step formula you need to follow if you want to be on par with the most successful entrepreneurs in the world.
One of the many questions beginner YouTubers have on their mind is this: how many videos should I upload on YouTube? Most creators would say the best strategy is to upload daily while others think once a week is enough to get your channel up and running. In today's episode, we'll explore a case study of one of my clients and how his brand new channel has progressed since creating it from scratch. We'll take a look at the most effective way to film and schedule your videos for launch so you can build momentum and attract your target audience instantly.
If you think the key to success on YouTube is simply uploading videos and hitting the publish button, then you need to keep listening. There are a lot more factors than you think in this formula for success. In this episode, I'll reveal the most important thing you need to do before filming, some of the things you need to do afterwards, and what to keep in mind as you're uploading your video to YouTube. These are just some of the requirements you need to check if you want to not only attract more viewers but also keep them watching for longer.
When you're new to editing videos, it can be easy to get carried away with adding all these text effects and fancy transitions; but the truth is, you don't need any of that. One of the key elements to creating great YouTube videos is simple but effective editing. In this episode, I'll share several easy editing tips to keep in mind so you can get to your main points faster and eliminate the unnecessary seconds that will only make your viewers bored. I'll also give you some personal advice on what you can do to enhance the visual experience and keep your audience engaged. Lastly, I'll list down some of the things you don't need to worry about so you can streamline your editing process and publish videos more efficiently.
Filming content for YouTube can be quite tedious, especially with all the equipment you need to set up beforehand. But there's one thing you can do to make the process a lot easier: batch filming! In this episode, I'll reveal all my secrets on the most efficient way to film content without compromising quality. I'll explain why you'll want to try this out, how you can prepare for a productive filming day, and share valuable tips to help speed things up. I'll also share advice for maintaining your energy and avoiding common time-wasting traps so you can smoothly film from one video to another and make enough content for a month in no time.
Do you want to try your hand at making YouTube videos but you're not sure what equipment to use? It's so easy to fall into the rabbit hole of buying all kinds of devices that you think are necessary, but you only really need a few key things to get started. In this episode, I've narrowed down a list of the first ten things you need as a YouTuber based on my experience producing videos for several successful YouTube channels. I'll also share my personal recommendations, what to invest in, budget-friendly options, and everything else you need to get your YouTube channel up and running.
At first glance, YouTube thumbnails may just look like fun and interesting images you can add to catch the eye of potential viewers but there's actually a science behind it all. In this episode, we'll delve deep into what goes on behind the scenes of making thumbnails for YouTube. I'll explain how you can experiment with tiny details to come up with the best designs, show you how to make it work alongside your video title to increase click-through rates, and reveal the strategy that professionals like Mr. Beast use to choose the most effective thumbnails that makes viewers want to know more.
Feeling overwhelmed by all the numbers and graphs that show up on the analytics for your YouTube channel? There's definitely a lot to take in but, once you figure out what to look for, you can easily make changes that can lead to massive improvements on your channel. In this episode, I'll do a step-by-step tutorial on navigating YouTube Analytics and provide detailed explanations on how to interpret the data, determine what's performing well and why, how you can check your viewer statistics and so much more.
Too often, entrepreneurs end up building complex sales funnels for their businesses. But, while these may look impressive, what's the point if they're not effectively converting sales? In this episode, I'll reveal my secrets to building a sales funnel that works like magic. I'll show you how to skip unnecessary steps to create a funnel that looks simple but produces powerful results. Lastly, I'll talk all about the key components every sales funnel must have and how you can continuously improve it to get better and better results over time.
Strategy sessions and discovery calls are great ways to introduce potential clients to your services, but what do you talk about? And how can you do this in a way that turns leads into sales? In this episode, we'll take a deep dive into the art of running successful strategy sessions. I'll list down the five key steps you need to follow to conduct productive and engaging sessions, and share essential tips not only to secure sales but also to ensure that they're the perfect fit for your services.
One of the most valuable and powerful assets every business has is their email list, especially if you know how to leverage it properly. In this episode, I'll guide you into the world of email marketing and reveal the number one proven way to make money with your email list. I'll explain everything you need to know, from the theory behind the strategy down to the nitty-gritty details, to monetize your list and take your email marketing game to the next level.
Are your lead magnets both enticing and effective? Sure, you can give anything for free, but this doesn't mean people will want to become paying clients automatically. Even though it's a small part of your business, it's still important to give this some thought because some lead magnets are more effective than others. In this episode, I'll explain how you can design and optimize your lead magnets for maximum conversion and share the three things you need to keep in mind to create magnets that effectively drive growth for your business.
Check out my new book at http://NatesYoutubeBook.com/
Writing scripts is essential if you want to create effective and engaging videos. In this episode, I'll walk you through the whole process of writing and using scripts for YouTube. From gathering all your ideas and talking points to writing them down in outlines and using them during filming, I'll teach you how to make engaging videos where you don't have to memorize anything at all while maintaining a natural and conversational flow. Lastly, I'll also share effective tips about what you need to keep in mind while talking on camera to keep your viewers hooked and watching all the way until the end.
Check out my new book at http://NatesYoutubeBook.com/
Whether your business gets a thousand leads a day or just ten, it won't matter if you can't convert any of them into clients. In this episode, I'll share all my secrets for turning quality leads into paying customers. I'll address a common misconception that most entrepreneurs have when it comes to lead generation on YouTube, present a mindset shift that will help you focus on the things that actually matter, and reveal the three simple steps you need to increase not only your leads but also your revenue.
Check out my new book at http://NatesYoutubeBook.com/
Want to see more real-time examples of YouTube keyword research? In this episode, I'll take you through my process step by step for two of my clients: the first one is a new client that aims to provide solutions for mold problems, and the second one is a long-time client that shares her parenting expertise through her videos and whose channel has already grown so much with our help. Additionally, I'll share more advice on what to keep your eyes open for when doing keyword research and how you can reframe your mindset to find hidden gems that can make interesting videos with great potential to succeed on YouTube.
Check out my new book at http://NatesYoutubeBook.com/
Are you curious to see what the right way of doing keyword research for YouTube looks like? In this episode, we'll continue what we started in the previous episode and look through more examples of YouTube keyword research. I'll take you with me as I personally research in real time for real clients based on their areas of expertise such as journaling, planning, conversations, and feedback. I'll share some tips on the filters I use and how to look for promising titles that can be turned into high-performing, lead-generating videos on YouTube.
Keyword research for YouTube is far more powerful than you think, especially if you have the right strategy. In this episode, I'll show you the exact tool I use when doing keyword research for my clients, walk you through my process step by step, and go through some interesting examples that might show up. I'll provide valuable insights about why I choose some topics and not others and explain how these can help you come up with the perfect titles for your videos so you can learn how to master the art of content creation on YouTube.
Some content creators underestimate keyword research strategies and believe that it's not that effective anymore, especially with the amount of competition on the platform, but that's only because they're doing it completely wrong. In this episode, I'll discuss everything you need to know to unlock the full power of keyword research for YouTube. I'll list down the most important elements that you need to prioritize when creating content, share valuable tips on how you can come up with the perfect titles, and let you in on some industry secrets to avoid common mistakes creators make and rank instantly on top!
There are a lot of different keyword research and search engine optimization tools available that you can use, but they each come with their own advantages and disadvantages. In this episode, I'll talk about four different sites that I've personally tried for my business, explain what kind of data you can get from each of them, and reveal which is the best one that I use to help turn my clients' YouTube channels into powerful lead generation machines for their businesses.
One of the most important things every business needs to keep running is a constant source of leads, and there's one platform that stands out from the rest that can claim the title of being the most powerful traffic source for lead generation: YouTube. In this episode, I'll show you the full potential of YouTube that almost no one knows about, and teach you exactly what I do to create powerful lead generation machines by leveraging keyword research in a way that eliminates competition and generates high-quality leads for your business forever.
Out of all the different ways to get views on YouTube, not many people have faith in leveraging search traffic— but that's only because they're doing it wrong. With the right strategy, this can be a gold mine for entrepreneurs and their businesses. In this episode, I'll show you exactly how to properly do keyword research for YouTube and reveal the secret to eliminating competition so you can rank at the very top the moment your videos go live.
There are a lot of things to consider if you want to be successful on YouTube. What kind of content should you make? How long should your videos be? How often should you publish on your channel? And on top of all that, there are also countless different strategies you can try out. But some of them aren't as effective as others. In this episode, I'll reveal the best YouTube strategy to implement that will accelerate your journey to success with just five simple ingredients.
It's no secret that YouTube provides people with a chance to generate a substantial monthly income from the videos they make, but how much does YouTube pay their content creators when they get 1,000 views? In this episode, I'll explain how much creators typically make from their ad revenue and how much more you can actually generate, no matter how many views you get, if you simply leverage this platform from a different perspective.
Gone are the days when businesses would invest their money in old-fashioned print advertising. Now, marketing experts and entrepreneurs are turning their attention to something far more powerful than that: videos. In this episode, I'll share some of the work I've been doing with my YouTube production company and how we turned my clients' simple & basic YouTube channels into powerful lead generation machines that expand their impact all over the world and bring in millions for their businesses.
With the rise of content marketing comes a plethora of tips and strategies for monetizing your content, but beware: they might not be as effective as they seem. Many will claim unbelievable results, but with the requirement of getting millions of views first— a feat nearly impossible for those who are just starting out and takes years to achieve. But what if I told you there's a way to work around this? In this episode, I'll reveal the exact strategy I implement with my clients and the type of videos you need to make to leverage your content and start generating $10,000 in your business from only a hundred views.
Evan Carmichael is an entrepreneur, author, speaker, and one of the top social media marketing experts in the industry. He's strongly passionate about empowering fellow entrepreneurs and, through his massive YouTube channel, he shares tips and advice not only about business but also about personal development, wealth, and success. In this episode, I'll take a look into Evan's strategy for making money on YouTube and whether or not it's as effective as it seems.
Derral Eves is an executive producer of the hit show The Chosen, a professional speaker, serial entrepreneur, and founder of VidSummit, a conference that brings together the top video creators, brands and agencies in the industry. He loves sharing his knowledge and teaching creators everything they need to know about YouTube analytics and algorithms to find what works for them. In this episode, I'll dive into the specifics of Derral's growth strategies for YouTube as well as his thoughts on search engine optimization and analyze how effective his strategies really are.
Tim Schmoyer is the founder of Video Creators, a YouTube growth agency, and is widely known for his strategies and tactics to help creators grow their audience and business. Although we work in the same industry and have the same goal— to help our clients' YouTube channels grow— our approaches are completely different, which makes me wonder: do his strategies really work? In this episode, I'll explain the main principles Tim teaches for YouTube growth, compare the differences between his strategy and mine, and give a concrete example that will show which one produces more effective results.
One of the golden rules of entrepreneurship is to work on your business, not in it. This is an important principle that allows entrepreneurs to create a system that can essentially operate by itself, so they can make the most of their time and energy focusing on their priorities in life. In this episode, we'll talk about my experience reaping the benefits of growing my business to where it is now and what achieving certain levels of success means for entrepreneurs.
Many people choose to become entrepreneurs for various reasons, but, more often than not, we all share the common goal of acquiring more freedom with our time. However, businesses are built from hard work and dedication, so this is not a benefit that can be obtained immediately; rather, it's something that we can gain along our journey as entrepreneurs. In this episode, we'll go into some of the thoughts and realizations I've had about time management as I scaled my business and the challenges that come with balancing my priorities in life.
One of the advantages of my business is having the opportunity to work with a diverse clientele. Each of them is an expert in their own field and gives not only me but also my team members a chance to learn something new every day. In this episode, we'll talk all about how my clients have influenced me to make smarter investments and opened opportunities for me to grow. I'll also be sharing some business ideas that I have for possible services we can offer in the future.
Entrepreneurship is more than just running a business; it's also a journey of personal development. There are many thoughts and beliefs that entrepreneurs have during their early years that often change or improve as their mindset grows alongside their business. In this episode, I'll share a bit more about how my thoughts have transformed as an entrepreneur and the fulfillment that comes with being a part of my client's success stories.
Steve Jobs, Elon Musk, Jeff Bezos— these are some of the most famous names in the world of entrepreneurship, and their success is what most entrepreneurs strive for. But to reach their level requires more than just hard work, they have certain qualities and attributes that push them towards reaching their goals and making an impact in the world. In this episode, we'll discuss what differentiates successful entrepreneurs like Elon Musk from the rest and share the things that bring me fulfillment as an entrepreneur.
One of the most common challenges entrepreneurs encounter, especially at the beginning of their journey, is the transition from working in their business to working on it instead. Although it may feel like your company needs a hands-on approach, the best thing you can actually do as a business owner is to step back. In this episode, we'll reveal the secret to creating a company that runs on its own and share how you can apply this even outside of entrepreneurial endeavors.
Most businesses fight to capture their target audience's attention from the hands of their competitors, but for a company with unique services like mine, this is hardly ever a problem. A lot of beginner entrepreneurs that try to build businesses from unique ideas don't often realize the challenges they might face to get it off the ground. In this episode, we'll debunk common misconceptions people have when starting their own business and share important advice for those who want to venture into entrepreneurship.
There's a reason why most startups fail within the first few years, and it's because people make the mistake of jumping straight into entrepreneurship empty-handed. It takes more than just inspiration to build a successful business and keep it running like a well-oiled machine. In this episode, we'll talk all about what you really need to do when starting your own business, the art of creating systems, and the steps I'm taking to create the perfect funnel for my business.
We live in an ever-changing, fast-paced world with new businesses sprouting everywhere we turn. Although it may feel like young entrepreneurs are achieving success earlier than ever, it's important to remember that truly great things take time. Everyone is on their own path to the top, and there are lessons to be learned along the way that will shape you into the entrepreneur you're meant to be. In this episode, I'll share the details of my journey to entrepreneurship, what paved my way to success, and give a little sneak peek of what the next chapter holds for my business.
Every entrepreneur's goal is to reach new heights with their business, but this is something they won't be able to do alone. An integral part of the equation for success is the people working behind the scenes, and exceptional team members ensure exceptional results, which is why it's important to have a thorough hiring process to see if candidates are a perfect fit. In this episode, we'll go into one of the best ways entrepreneurs can find the right additions to their team and reveal the truth about what it really means to hire employees for your business.
One of the most common challenges entrepreneurs face is setting a price on their products or services. It requires a lot of thought to come up with numbers that are neither too high nor too low. However, even after setting a reasonable price, it's important to remember that these are not set in stone. There are several factors that can trigger the rise of these numbers, but this is a move that most entrepreneurs find hard to take. In this episode, we'll discuss how to overcome the limiting beliefs entrepreneurs often have when taking a leap of faith to grow their business.
Money and systems are two of the pillars that build a solid foundation for a successful business, but leveraging these aspects is not a skill that entrepreneurs automatically have. It takes years of knowledge gained from experiences to truly understand how they can use these to scale their business in a steady and sustainable way. In this episode, we'll discuss the art of systematizing a business and explore what it really takes to handle abundance in your life.
When people think of entrepreneurs, they almost always picture someone who's wealthy and has the freedom to do whatever they want whenever they want. While that can be possible with this type of career, it's also not always the case, especially when you're just starting out. In this episode, I'll share my story of what it was like to be a beginner entrepreneur and how I dealt with my overwhelming debt as I walked away from my previous job.
There are many contradicting beliefs when it comes to money. To some people, it can be a source of motivation for achieving their goals, while to others, it's not the first thing on their minds. But, regardless of these different perspectives, there's no denying the value it holds in helping you live a comfortable life. In this episode, we'll dive deep into the importance of money and wealth in life as I share about my personal journey to entrepreneurship and financial freedom.
Founder and CEO of Cleanlots, Brian Winch grew his business from what was supposed to be a simple side hustle into a six-figure empire. Back in 1981, with only a high school diploma and the motivation for success, he made the decision to change his life by starting his own parking lot clean-up company. This unique business idea was inspired by one of his father's many side hustles, and he grabbed the opportunity for growth when he started earning more than his full-time job. Forty years later, he continues to pursue his passion of being of service to other people by sharing his knowledge so they can change their lives too.
Connect with Brian Winch at cleanlots.com
Brian Nogaro understands what it takes to build a team. Over the last three years, he has built teams that establish the foundations of businesses through his non-profit organization JCI Toronto where he holds the position of Executive Vice President. He is also the Vice President of Sales for Alarm Guard Security Services Inc. and firmly believes that at the heart of every team is a culture where common beliefs reside. His goal is to guide young people as they navigate their way into the professional world and help them develop long-term skills for success.
Connect with Brian Nogaro at jcitoronto.org
Before Martin Ebongue packed his bags to travel the world, he held a valuable position in the digital marketing world. He started out as an email marketing specialist and worked with big-time companies such as Procter & Gamble, The Coca-Cola Company, and many more. Throughout his digital marketing career spanning 15 years, he has become a serial entrepreneur handling multiple businesses and a master of generating passive income online. He currently resides in Bali, Indonesia, and spends his time managing his digital marketing agency, which he uses to educate children from orphanages. His goal is to share his knowledge and expertise with the people from nearby islands so they can have the opportunity to eventually start their own businesses.
Connect with Martin Ebongue at martinebongue.com
With 30 years of experience and counting, Chris Prefontaine is a renowned veteran in the real estate industry. Before becoming a bestselling author and founder of Smart Real Estate Coach, he started out in construction and even once owned a brokerage firm. This sequence of events led him to begin sharing his expertise by coaching others so they can achieve the same success. Together with his family, they have expanded their business to reach more people and build a powerful network of real estate associates. He aims to educate people in the world of real estate through various platforms so they can build their expertise with solid foundational knowledge for success.
Connect with Chris Prefontaine at smartrealestatecoach.com
Ever since she was young, Zaneilia Harris has always had a passion for financial management and entrepreneurship. Her family's struggles with finance only fueled her drive to learn more about the industry. After losing her job at an investment management firm due to the 2008 recession, she decided to take matters into her own hands and establish Harris & Harris Wealth Management. Despite the challenges of being a female African-American entrepreneur in the financial industry, she continues her legacy in empowering female professionals about financial literacy. She believes that when women are financially empowered it brings a positive effect to communities.
Connect with Zaneilia Harris at hhwealth.com
Global speaker and executive coach Michele Molitor lives her life helping other people live theirs with the help of her coaching and consulting business, Nectar Consulting. Over the years, she has earned an impressive plethora of coaching certifications from reputable training institutes in addition to her bachelor's degree and graphic design degree. With her growing expertise, she has scaled her business to reach more executives and business professionals in need of her services. In every new client, she aims to help them develop a new outlook in life so they can finally live without anything holding them back.
Connect with Michele Molitor at michelemolitor.com
Breanna Gunn is a marketing expert, certified coach, and founder of Breanna Gunn Enterprises. She started out selling phones and cars but eventually got burned out from the stressful nature of sales. Over the years, she focused on improving her marketing skills and building her expertise to establish her own company that now serves coaches and consultants who find themselves facing the same dilemma of hustling sales. She has mastered the art of work-life balance and aims to help her busy clients achieve the same sense of equilibrium in their lives.
Connect with Breanna Gunn at breannagunn.com
With more than a decade of experience in marketing and media, Cathryn Mora is a speaker, author, and founder of Change Empire Books. She started her career as an in-house marketing consultant while making sure to take breaks and travel the world. Somewhere along the way, she wrote a successful novel influenced by her journey, which led her to take a path that became the perfect blend of books and coaching. Her business aims to guide entrepreneurs in their writing process and help them overcome the challenges they face when turning thoughts into pages.
Connect with Cathryn Mora at changeempire.com
Serial entrepreneur and certified professional coach Edward Rocha is the founder of the Rola companies alongside being the CEO of The Morning Goals, LLC, and co-host of The Future Breakup Podcast. Aside from his coaching certification, his educational background includes a bachelor's degree from Harvard University and a master's degree in management from Boston University. His businesses handle a wide range of clients, from college students to executive professionals, providing innovative solutions to their problems. His passion is in helping people remove the micro-stresses in their daily lives and make each day more manageable and less stressful.
Connect with Edward Rocha at themorninggoals.com
Born and raised in the Philippines, Peter Varberg is a public speaker, pastor, and sales & leadership coach with an interest in filmmaking on the side. He attended college in San Diego where he paid his way through an internship with Southwestern Advantage selling educational books door-to-door. Fast forward to a few years later, he currently works with Southwestern Coaching, alongside many other experienced coaches, helping clients from all over the world grow their businesses and improve their lives. His aim is to help people overcome what's holding them back in order to become more efficient in reaching their goals.
Connect with Peter Varberg at petervarberg.com
Big-time entrepreneur Adam Mendler is the man behind multiple successful businesses including Beverly Hills Chairs, Custom Tobacco, and Veloz Solutions. Aside from that, he is also a public speaker and shares his knowledge and expertise with other leading figures in various industries through his podcast Thirty Minute Mentors. His career began in the financial industry working for corporate America, but his drive to make an impact in other people's lives led him to pursue a path in entrepreneurship. He strives to find fulfillment in every venture he dives into and believes in the importance of finding passion in what you do.
Connect with Adam Mendler at adammendler.com
Alex Olshonsky leads a busy life juggling responsibilities as a writer, coach, group facilitator, startup advisor, and technology executive. His coaching practice specializes in addiction and recovery, and he has helped executives live better lives by eliminating these destructive habits. Through his personal website, he has built a fast-growing online community for which he also writes weekly newsletters that focus on a range of topics, including mental health, philosophy, and addiction. His passion is in helping people become revolutionized humans by being more in tune with oneself.
Connect with Alex Olshonsky at ontheolo.com
On top of being a TEDx speaker and Forbes author, Anna Choi is also the founder and CEO of Conscious Business Coaching. She started out as a broke art major before working her way up to become a six-figure business owner of a successful financial planning business by the age of 25. After a few years of being stuck in a cycle of working hard and getting burned out, she decided to focus her career on conscious coaching. Her mission in life is to help her clients master their energy to increase productivity and manage stress amidst the hustle and bustle of their daily lives.
Connect with Anna Choi at annasunchoi.com
Widely known as the Mindset Doc, Dr. Debra Dupree has had decades of experience working with large companies and organizations to improve their workplace. She began her career coaching and consulting supervisors, managers, and organizational leaders sharing her knowledge and expertise on conflict resolution and employee management. Her passion in the field of psychology, coupled with her entrepreneurial disposition, led her to establish Relationships At Work, Inc. with the aim of showing the world that mindset matters.
Connect with Dr. Debra Dupree at relationships-at-work.com
Marcia Daszko is a renowned international keynote speaker, leadership transformation consultant, and bestselling author of Pivot, Disrupt, Transform: How Leaders Beat the Odds and Survive. She has also worked with Dr. Deming himself in conducting his 4-day seminars and applies his philosophy of management in her consulting career. Her clients include a wide range of companies of different sizes and from different fields. She is most passionate about learning and helping people apply what they learn.
Connect with Marcia Daszko at mdaszko.com
Dorian Medina is a fitness professional who graduated from California State University at Sacramento. He has established his career as a CrossFit coach over the past five years alongside contributing articles to the Box Pro Mag blog. Eventually, he left his Crossfit career and started BLK BOX Mobile Fitness to professionally train people at the comfort of their own home. His one-on-one coaching service aims to provide guidance to people who may feel lost and overwhelmed at gyms and fitness centers. His passion is in helping people live a healthier lifestyle without any excuses.
Connect with Dorian Medina at instagram.com/blkboxmobilefitness/
Recently appointed Chief Executive Officer of BioscienceLA, Dave Whelan continues to make a huge impact in the world of health and technology. His expertise covers many fields including genomics, health, wellness, business, and technology. At the beginning of his career, he served as an executive recruiter building management teams for tech companies. He played an integral role in the establishment of New York Genome Center, a nonprofit research institution that focuses on genomic research for better understanding of genetic diseases. This experience led him to work with BioscienceLA, an initiative formed by Los Angeles County, whose mission is to raise the bar for life sciences and health innovation in Los Angeles.
Connect with Dave Whelan at biosciencela.org
Cecilio Mills is at the top of the game when it comes to project management. Stumbling on his career by accident, he began with pursuing professional baseball before he switched gears to being a teacher. And eventually, running the Special Olympics for Northern California, where he found his expertise in project management. Over the next 10 years, he established Creative Adaptive Thinking, an online learning platform with the aim to help companies streamline operations and increase efficiency by providing consultations as well as specially trained and certified Project Management Professionals.
Connect with Cecilio at ceciliomills.com
Dutch digital nomad Roy Selbach lives a colorful life traveling around the world and living in various countries. After studying hard to acquire not only a bachelor's degree but also two master's degrees, he has climbed his way up the corporate ladder from being a graphic designer to a marketing consultant. With years of experience behind him, he decided to switch things up and work for himself. Thus creating his two companies EOI Digital and DotYeti, which caters to the ever-growing needs of businesses for digital marketing and graphic design services.
Connect with Roy Selbach at royselbach.com
With over 20 years of experience, Kim Daly is one of America's top franchise consultants, keynote speaker, and coach. She has traveled the country educating and inspiring other people to move forward in their careers in franchising.
Her passion is in helping people explore their opportunities and achieve their dreams of business ownership.
Connect with Kim Daly at thedalycoach.com
Author of "You're Making Other People Rich", Ryan Sterling is a renowned figure in the world of finance. He completed his studies with a Bachelor of Arts degree in Economics from Carleton College, and a Masters of Business Administration degree with a specialization in Investment Management from Vanderbilt University. With his background and years of experience in wealth management, he founded Future You Wealth, an organization whose goal is to help people live their dream life without having to worry about their financial security.
Connect with Ryan at futureyouwealth.com
As the Founder and CEO of Scott Sullivan & Associates Scott brings 30 years of professional sales and marketing experience in the energy sector, both domestic and international.
Having worked with global renewable energy companies on both utility and commercial projects, Scott’s experience makes him recognized as an industry expert. In the energy sector, Scott has worked on the demand side, the supply side, and energy efficiency projects, helping companies reduce their carbon footprint while saving money.
Scott was in California on the front lines of deregulation with both the gas and electricity industries. His last 20 years have been spent in the renewable energy sector working with PV panel manufacturers, power electronic manufacturers (inverters) including fuel cell manufacturers, and renewable project developers.
He has the ability to extract the value proposition from a complex multi-faceted deal, boil it down to simple concepts that are easy to understand, and pass that information on to the client. Scott’s ability to find connections between both people and companies has earned him the reputation of a true networker and the respect of his colleagues.
Austin Toloza is an award winning coach being ranked among the Top 20 (2012) and climbed to Top 10 (2014) Personal Trainers to Watch in the World by Life Fitness. He's worked with a wide range of clientele in the industry from the silicon valley tech worker to NFL & UFC Athletes. In over 10 years of coaching in the fitness industry he has worked with organizations such as the Oakland Raiders, Life Fitness and EXOS Human Performance. Later he ventured into corporate fitness and worked with tech companies such as Intuit, Paypal and ebay on their health and wellness programs.
He co-founded Hyper Strength and Conditioning with his wife to create a haven for all nerds to level up their stats and turn into their own superheroes one workout at a time.
He also created the Nerdout & Workout Podcast where he has extended his nerdout and workout reach globally.
He's a huge Disney fan and binge watches FRIENDS when he creates strength programs.
Connect with Austin here.
Catherine Cantey is a tenacious connector and recovering banker. She is a leadership coach helping high potential managers turn into senior leaders. And her sales program, for business to business
selling, is creating exceeding results. Catherine is a wife and mom, and cares about closing the broadband gaps in rural communities.
Connect with Catherine here.
Kaitlyn Study is the founder and CEO of South Street & Co. She helps small to medium-sized, service based businesses grow through web design, SEO, social media marketing and coaching.
Connect with Kaitlyn at here.
Laura Rubinstein is an award winning Social Media and Marketing Strategist, Certified Hypnotherapist, Master Leadership Coach, speaker and bestselling author of the book “Social Media Myths BUSTED: The Small Business Guide To Online Revenue.” She fuels entrepreneurs' visions through profit-generating strategies, her influencer marketing platform Social Buzz Club, and blog and boutique marketing agency at TransformToday.com.
Connect with Laura at SocialBuzzClub.com
Christopher Sanchez Lascurain is the founder of healthemindset.com. He began his career in behavior modification as a behavioral interventionist with children and teens with Autism.
Chris learned various evidenced based techniques to support children, teens, young adults, and parents. He also educated and supported families understand how to communicate their needs, reshape negative thinking patterns, and improve quality of life.
Connect with Chris at https://www.healthemindset.com/
Adam is leading the charge for the future of American Manufacturing. He is focusing on the highest quality products for his customer and the related value creation. As an entrepreneur and mentor, Adam takes time to continually improve and create opportunities in the industry as well as pay forward to the many individuals that share his passions.
After an accomplished career with the US Army as a Green Beret, he worked as an inside specialist covering market intelligence. Eventually, his path led to the medical industry becoming a founding member of Tangible Solutions, a Contract Manufacturer of 3D Printed Titanium Orthopedic Implants.
Todd Miller is an entertainment CEO who has extensively researched and aggressively experimented with the work-life equation for over a quarter century. While scaling the corporate ladder, Miller skillfully structured two sabbaticals, intentionally created a family through adoption, cycled coast to coast across two continents in support of children’s charities, and explored more than 100 countries on all seven continents. Drawing on ENRICH principles, Miller built time wealth and passive income while working full time. At age 53, the American-born author has retired on the Andaman Sea in Thailand, where he devotes his time to enriching connections with people and projects.
Miller has been featured in The Asian Wall Street Journal, CNBC, BusinessWeek, and numerous publications and podcasts around the world. He has addressed international conferences ranging from the United Nations Environment Program and the BusinessWeek Leadership Forum.
Recognition for ENRICH: * + “21 Books To Read in 2021” – Forbes + “8 Books to Help You Find Financial Bliss” – Entrepreneur + “20 Reading Suggestions for a New and Improved You in 2021” – USA Today + “Top 20 Books for the Young and Experienced Entrepreneurs” – Business Insider + “Top 20 Books to That Will Help You Create The Best Business & Impact In Life in 2021”– Yahoo! Finance + “Best Financial Education Books” – Business Yield
ENRICH has been featured in: Forbes | USA Today | Entrepreneur | Business Insider | Yahoo! Finance | Millennial Money | Money Savage | Thrive Global | The Freelancer’s Show | ValueWalk | REI Mastermind Network | Business Yield | The Book of Money & Finance
www.Enrich101.com
Ray Blakney is an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure location independent businesses. He and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe & other top publications.
Check out Ray's latest venture at http://www.podcasthawk.com/
Nader is inspired by building confidence in people and helping job seekers develop the courage and knowledge to take calculated actions towards securing job interviews and landing high-paying job offers.
Mr. Peterman grew up surrounded by design, engineering, and entrepreneurial people. He started his first business at the age of 12. After working as a designer for over a decade within startups and companies like HP, Mr. Peterman started the Peterman Design Firm to help visionaries develop products and businesses.
Connect with Ian at https://www.petermanfirm.com/connect/
Jessica Tishue is an entrepreneur, environmentalist, and foodie. Currently scaling 2nd company - a zero-waste company committed to inspiring 1 billion people to go plastic-free and live healthier lives, as well as uniting the world through food, and empowering minority and female leadership through Cook & Culture.
Check out Jessica's work at Bliss Foods and Cook and Culture.
Steve has been at the forefront of global talent strategy and company culture for the past 30 years. Most famous for scaling Linkedin from 400 to 4000 in 3.5 years, Steve also led the development of LI’s legendary company culture and was at the helm of the Talent function for its period of the highest growth and through their IPO.
Having worked in 5 different industries and 3 different countries while also leading dozens of acquisition integrations all over the world, Steve has built unparalleled expertise for the Talent arena. Steve’s focus today is to help leaders and organizations build winning talent solutions to compete in an increasingly complex digital economy.
Engage with Steve at stevecadigan.com and on TikTok.
Andrew Startups chats with Devin about following your passion, the digital nomad lifestyle, and the importance of learning marketing principles prior to launching.
Andrew Lee Miller is a prolific bootstrapped startup Marketing expert also known as @AndrewStartups. Over the past 15 years, Andrew has driven 3 VC-backed startup exits, and as a consultant has driven growth for dozens of funded startups via his Marketing consultancy, GrowthExpertz. Andrew’s specialty lies in helping companies scale efficiently in the early-stages and he has taught and lectured around the world in over 15 countries on Paid Advertising, Growth Hacking, Public Relations, Search Marketing and more. He’s written for INC magazine, StartupGrind, and StartupNation and his first book $0 Growth - How To Scale Without a Budget comes out in June 2021. Andrew is also a prolific #DigitalNomad who in the last decade has visited, lived, and worked from over 70 countries.
Andrew's Growth Hacking Courses: http://andrewstartups.mykajabi.com/
Sid Bharath, founder of Broca Software, chats with Devin about building his business, the challenges of start-ups and the power of AI in business today.
Kelly Bagla chats with Devin about how she built her business, standard pitfalls entrepreneurs run into with regards to business incorporation, and the most business-friendly states.
Kelly Bagla is the founder and CEO of Go Legal Yourself and the host of the Go Legal Yourself Podcast. The second edition of her best-selling book Go Legal Yourselfis available now.
Ty Bennett chats with Devin about the The Power of Influence, his methods for writing a book, and why we need to be telling stories.
Ty's new book Partnership is the New Leadershipis available everywhere.
Go to http://www.powerofstorytelling.com for a free digital copy of Ty's best-selling book.
Ty Bennett is the founder of Leadership Inc., a speaking and training company with a mission to empower individuals and organizations to challenge their status quo, cultivate exceptional relationships, and compete in extraordinary ways. He’s changing lives– one leader at a time.
Michelle Tillis-Lederman stops by to chat with Devin about her new book, scarcity vs. abundance mindset, and the pain and growth of 2020.
Michelle Tillis-Lederman is an accomplished speaker, trainer, coach, and author of four books including The Connector’s Advantage, The 11 Laws of Likability, Heroes Get Hired and Nail The Interview – Land The Job. Named by Forbes as one of the 25 Professional Networking Experts and also a former NYU professor, financial executive, and recovering CPA. She teaches from experience and shares what she learned during her extensive career.
Special Offer: https://michelletillislederman.com/gift-of-connection/
Michelle's latest book: The Connector's Advantage
Connector Quiz
Photos referenced in episode: https://www.facebook.com/media/set/?vanity=MichelleTillisLederman&set=a.254819227884765
Career and transition coach, John Tarnoff chats with Liz about creating the career you want at any age, the job market post-COVID, and the importance of networking.
John Tarnoff is a reinvention career coach who provides career counseling for baby boomer and late career professionals looking to defy ageism, work beyond retirement, and pivot to a new job or new business as a second act or encore career.
John's book: Boomer Reinvention: How to Create Your Dream Career Over 50
Julie Seal-Gaustad chats with Devin about the importance of having a business coach, influencer marketing and brand loyalty.
Julie is the founder and CEO of Mirus Agency, specializing in experiential and influencer marketing. Since 2009, the company has grown to a nationwide level, representing close to 200 brands and providing jobs to thousands.
Ric Franzi stops by to talk about the importance of peer groups for CEOs and entrepreneurs and unintended consequences.
Ric is one of the nation’s foremost experts on CEO Peer Groups®. His work has been featured in national media such as Inc.com, CNBC, American Express Open Forum, and the local publications Orange County Register and Orange County Business Journal. He is the author of the landmark book Critical Mass The 10 Explosive Powers of CEO Peer Groups, the first ever book written about the value of CEO Peer Groups® . His second book, The Power of CEO Guiding Principles, is now in its third release. The book features over 100 CEOs sharing insights into their guiding principles.
Ric's newest book, Killing Cats Leads to Rats looks at the unintended consequences of business decisions and includes examples from well-known companies including Pepsi, Wells Fargo, Target, Starbucks, Samsung and Volkswagen.
Book referenced by Ric in our interview: A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Cristy "Code Red" Nickel stops by to discuss her fascinating rags-to-riches story, the importance of a business coach, and showing up consistently on social media.
Cristy “Code Red” Nickel is the author of The Code Red Revolution, which
details her 7 simple rules for losing all the weight you want without pills,
shakes, diet foods, or exercise. She has been in the health and fitness
industry since 1994 helping people lose weight by eating real food. Her
weight loss program has helped hundreds of people lose 10% of their body
weight every month without hunger, exercise, shakes, pills, or diet food.
Her private clients have a 98% success rate.
In 2003, Cristy became a federally licensed professional boxer and fought
in 15 professional fights all over the world. She was named one of the
“Top 3 Most Dangerous Females on the Planet” by Ring Magazine, which
landed her a coaching role on MTV’s hit series “MADE.” The success of
that show propelled her to New York City to train top celebrities,
business tycoons, models and professional athletes. In 2008, Cristy was
awarded “New York’s Best Trainer,” by Allure Magazine.
Find Cristy online at http://www.10poundtakedown.com/
Founder and CEO of Green Pal, Bryan Clayton, talks with Devin about how he built his 8-Figure business, leveling-up in business and lessons from the marketplace. Check out his business at http://www.yourgreenpal.com
Book referenced: A Million Miles in a Thousand Years by Donald Miller - http://www.storybrand.com
Jas Takhar, owner of REC Canada, the #1 real estate team in the country, host of best business podcast (JTP), author, and instructor stops by to talk to Devin about the power of positivity and surrounding yourself with the right people. Text Jas at 647.372.0126 to get in touch!
Devin speaks with Jermane Cheatem, founder and CEO of Dao Financial, about growing his business, sales psychology and influencing the one.
Devin speaks with Founder and CEO of DryRun to discuss the importance of understanding cash flow as an entrepreneur.
Liz chats with founder of MBH Corporation, Callum Laing about the challenges small businesses face when trying to reach the next level.
Naresh Vissa - founder of Krish Media Marketing - stops by to chat about the evolution of marketing and how COVID-19 has changed the business world as we know it.
Vikram Rajan, founder of VideoSocials.net stops by to discuss the importance of referrals, relationships and involving others to grow your influence. "The more you involve others in your content, the more they're apt to share the content."
George McGehrin, founder of the McGehrin Group stops by to discuss building a business, losing it all, and building it all again through learning to exercise your business muscle.
Mark Shandrow, Founder and CEO of Asana Recovery, stops by to share his story and wisdom of how he built his business.
Hall-of-Fame speaker Jason Hewlett stops by to discuss his story, virtual keynote presentations, and making The Promise to the One.
Steve Spangler shares his story and lessons learned over his prolific career as "America's science teacher."
Be The Hero Studios founder and CEO, Nate Woodbury, shares his story, the importance of influence and what to expect for season 3.
Outsourcing is the best way to go when it comes to running your business. Why? In today's episode, I tell you my reasons for hiring people in the Philippines, why you should start doing it, and how to do it. Stay tuned!
Influence is an art, and beginning speakers and influencers know that it isn't easy to make an impact on people. Can you fathom influencing millions? In today's episode, let's talk about how I am able to reach out to a great number of people. It's tried and tested, and within two years, you're bound to come across great results. Join me in today's episode as I share with you my 2-year plan to influence millions. Check it out! How do you influence millions of people? Can you make real, meaningful, profound change in millions of lives all around the world?
I’m so excited to share this with you because you can! Once you get all the tools you need, show up in front of people, and have them listen to you, they’ll start seeing you as their hero! Everything you know and everything you’ve been through can make a significant impact on people from all walks of life.
There’s nothing more fulfilling than someone coming up to you and saying, “Hey, what you said really made a difference in my life. I’m all the better for it! My relationships with God, my family, and my friends have really changed in a great way. I can’t thank you enough.” Trust me - there’s nothing sweeter to the ear and to the heart than those words!
How do I know this? I’ve personally influenced over 40 million people, and I’ve done this through YouTube views and subscriptions. I’ve also helped other people make their mark and have people listen to what they have to say.
I did this by coming up with a formula that will give you a platform for influencing millions of people. In just two years, you’ll be impacting millions of people with this plan. I’m not talking about getting people to view cute cat videos or funny viral content.
This isn’t paid or entertainment traffic; this is real and life-changing influence!
Just to give you an idea of how important what I’m going to share with you is, clients actually pay me $208,000 for me to do this for them for two years, so they can get them millions of views and reach greater influence.
But today I’m going to share this with you just because I know there are some of you who have that resounding call inside you to do greater things and share your voice with the world!
The Moana voice
Before we get into that formula, I want you to know why I started doing this in the first place. Now if I were to make you guess what my favorite movie is, a Disney film about a Hawaiian princess might be the farthest from your mind.
But Moana is actually my favorite movie just because her story really relates to and resonates with me! Moana had responsibilities and a community to take care of, but she had this voice inside her calling her out to the sea. So she takes the leap, goes on that adventure, and ends up helping her people!
For me, that inner voice has always been the call to entrepreneurship. There were definitely times when it didn’t make sense to anyone else, even to myself.
I’d experienced financial hardship to the point where I had to ask my mom for money, and she asked me, “Nate, why don’t you just get a job?” Even when those moments of doubt and fear came, this persistent voice kept calling me towards my passion.
So if you have that inner voice, that drive that just won’t go away no matter how much you try to stifle or ignore it, then you know you’re meant to influence lives in a big way - maybe even beyond what you ever dreamed of!
What is influence?
How exactly do I define influence? How can you say you’ve influenced someone? Well, it just means changing someone’s life in a meaningful way. Let’s say you gave someone advice that was helpful to them or had an impact on their life. That’s someone you’ve successfully influenced!
See, you don’t have to be a superhero saving someone from a burning building or even a big star with famous parents to be an influencer. When I talk about influence, I’m talking about your expertise and your life experiences. You might have the answers to questions people are asking all around the world on Google and YouTube.
What’s the catch? You’re not in the right direction that gives you the platform to answer their questions.
To get started on this path, the first step is to find out why you want to give the right answers, influence people, and change millions of lives.
Answering the why’s
You can’t get into the commitment of a two-year plan without knowing why you’re doing it. I’ll be the first to answer that question. So why am I so passionate about influencing people? I’m going to go deep and get down to the heart of what I’m doing. It might rub some of you the wrong way, but this is important to me, my life, and my business principles.
I believe that the purpose of life is to become like God. I believe I am a son of God, and we are all children of God. So with that in mind, our goal is to become like God.
God is the master of influence. Jesus Christ is a master of influence. He uses influence perfectly. We want to follow Him and go with His example. We may not be perfect, but our goal is to do the best we can and become more and more like God.
Now you may have different reasons, but here’s what you need to remember: When people listen to what you have to say, follow your advice, and buy things from you, it means you’re starting to have influence on their lives. And with influence comes power.
Remember that great quote from Spiderman? Uncle Ben shares his wisdom with Peter Parker and says, “With great power comes great responsibility.”
I love this quote, simply because it speaks the truth. Influence brings power, which brings great responsibility. We have to use our influence for good. See, many people get it wrong. They think the pursuit of influence is about pride or lifting ourselves up.
But what’s really about is changing the lives of those around us for the better. You need to have total, absolute clarity and confidence why you want to influence millions. If somebody asks you, “Why are you doing this?” you can answer them and talk about your purpose without hesitation. If you’re not sure about this yet, take time to think about it and go back to reading this once you’re 100% clear on it.
Commitment and consistency
If you already know your “why”, then the next step is to commit and be consistent. Think about how important this is to you.
On a scale of 1-10, how committed are you to this? Are you really willing to do what it takes? How far are you willing to go? Are you ready to make sacrifices? What if my formula for influence requires you to get out of your comfort zone?
Influence requires us to do things we might not want to do, but we need to do. For others, it’s getting on camera, and for some, it’s losing their anonymity. But how willing you are to do things that are uncomfortable or even scary is crucial to how effective you’re going to be at influencing millions.
This influence strategy is a 2-year plan, which means you have to give me two years of commitment with your whole heart in it!
The rough part is keeping it up. Week after week, you gotta put in the work - no matter what happens. Consistency is your #1 tool here, and not skipping a beat with it for 2 years.
I’ve been teaching these principles for 7 years, and I also created a done-for-you service for those who weren’t implementing it all the way. My team took care of content, strategy, editing, launching, thumbnails, and they got great results. Every person I’ve helped, who went through those 2 years, is now influencing millions.
These results I got drew in more and more people, and now they’re really listening to it. The message hasn’t changed, but the difference is, they’re now willing to take me up on the challenge!
It’s all up to you
Now you have to make a huge decision. “Am I going to trust Nate? Am I gonna follow his instructions? Is this the path I want to take?” I’m telling you right now: this is the path towards influencing millions. The question is, are you ready to go on this adventure?
All I’m going to ask from you is to dedicate about 4 hours per week. Think about the commitment you made to college, to your job, or maybe to some other kind of training. In comparison, this seems a lot easier and more doable! You just need to be patient and committed, with your head in the game no matter what.
If you’re going to do your own editing, you might need to add 10 more hours. But what you can do is hire a virtual assistant for 400-450 bucks per month. Just search virtualassistanttool.com and you can look for the right person who can do the editing for you. I talk a lot more about that on my videos and podcast episodes, so check it out if you want to learn more about hiring virtual assistants. I have 16 full-time employees and I found them all there!
Mapping out the 2-year plan
This is really exciting, so let’s get into it. The first thing you need to know is where your views and traffic will come from on YouTube.
The first is search traffic. This is when people on YouTube find you by hitting up keywords or phrases on the search engine. The second is suggested traffic. Later on, once you really get your views up slowly but surely, your views will transition from search traffic to suggested traffic.
Search traffic is really small, but suggested traffic is awesome! It means you’ve impressed the YouTube algorithm enough that it suggests your videos to other people who are watching content similar to yours. It’s also what gets you ranking higher and higher, with more and more views.
Here’s a warning: it won’t happen in a flash. There’s some boring stuff you really need to get through and be really patient with. For the first four months, the results will be initially boring. You might get 40 views on one video, then 50 on another, then back down to 40. That number gradually increases.
But once you get to that 4-month mark, that’s where it really gets the thrill and adrenaline really come in. Around that time you’ll have what’s called a spike. This means you’ll get thousands of views in a single day. Then in a few more weeks, you’ll have another spike with even more views.
This is how your momentum will keep building and building! Every spike will dwarf your previous spike and hike up your baseline for views, so you’ll keep achieving more and more traffic.
I’ve had clients that had their spike on the 4-month mark to the exact day. There was one who had it a week early, and another who had it 5 days late. I can’t control this, but the timeline stays pretty much the same every time.
The formula: 4 ingredients you need
I figured this all out by studying and understanding the algorithm for YouTube and Google. When I did, I found out that the 4-month spike and consistent growth from there happen when you have 4 ingredients.
So I came up with this formula and it’s worked literally every single time! As long as you have all 4 ingredients, success is already in the bag.
I share these ingredients in different orders, and Ingredient #4, in particular, is really important. do it exactly the way I explain. You can’t do it at 50 or even 80% - it won’t work! Trust me on this. I’ve been doing this for a long time and for many, many different people.
Now, this is really important: take several notes and don’t miss a single thing from here all the way to the end of the article so you’ll know how to use each ingredient correctly and successfully!
1) The perfect video length
The first one is that all your videos - every single one of them - need to be between 10 and 12 minutes in length. Now, some of you might think that’s too long, while some of you might think that’s really short.
But it’s the perfect amount of time just because it performs so well on YouTube. People are used to content at that length and actually are on YouTube to watch longer videos. Unlike your Facebook or Instagram crowd, people on YouTube want to watch quality content that’s long and detailed.
Plus, the YouTube algorithm loves longer watch time. They usually show ads every 10 minutes, so when your video is that long, they can show more ads around your content.
“Short and sweet” just isn’t what YouTube is about. The belief that we need to keep our videos short (at 1 or 2 minutes max) doesn’t apply to quality content videos - it applies to ads.
With ads, people are being [pitched to or sold to, so you gotta keep the energy up and keep people on their toes and watch for just a couple minutes.
What we’re talking about how-to videos. Keep reading because I’ll go into more detail about that because it’s part of our formula. But the point is, for this type of video people really expect to be watching for 10-12 minutes.
2) Average view duration of 45% or higher
This is actually your retention rate, which means people aren’t just clicking on your video and moving on to the next. You need to keep people watching your videos all the way to the end.
For example, if your viewers are just watching 30-60 seconds of your video for instance, then there’s something missing. And here’s where most people go wrong.
Let me give you an example to give you a little more clarity on this. Years ago, I filmed with Doreen Spackman and she told me she had a sore throat remedy. So we did some keyword research and we found the title, “How To Get Rid Of Strep Throat Without Antibiotics.”
Now I know this remedy works wonders for strep throat and coughs because I personally applied it. But it’s not enough that I know it works, I have to show people how to make it and keep them curious enough to watch a full 10-minute video.
So I’m gonna demonstrate how to make sure you get an average view duration of 45% or better yet, keep people watching to the end.
First, I’ll show you how not to do it. Here’s a sample of where it might go wrong:
“Okay, so let’s dive right into how to cure strep throat without antibiotics. The first ingredient is raw garlic, the second ingredient is raw honey, and the third ingredient is cayenne pepper. Just mix those three together! It kinda tastes yucky, but you swallow it and that will get rid of your strep throat. It really works, so you gotta go try it!”
What’s the problem with this? That really is the remedy that people are looking for, but it’s not gonna make them stick around. The thing is, I just shared the secret and gave away everything right at the beginning. My viewers won’t have any reason to keep watching.
Now if there’s a wrong way, there’s a right way and I’ll demonstrate the right way.
“Okay so let’s dive right into how to cure strep throat without antibiotics. I’m gonna start out by talking about why you shouldn’t antibiotics and there’s some good reasons that we’ll discuss. Then I’m gonna share three ingredients with you and explain with each one why it’s a natural antibiotic and a natural antiviral. We’ll talk about why this is so good for our bodies to take in and why it can get rid of strep throat effectively. So I’m gonna go through these three ingredients - you probably have these in your kitchen! - and I’ll explain how each of them work. Then we’re gonna go into my kitchen and I’ll show you how to mix them and how often you should take it. I’ll also share with you a story about when my son got really sick and had strep throat and high fever, and how this remedy really helped him. You’re gonna wanna hear this!”
So what I did differently there was I set “content hooks”, This is what keeps your audience interested. It lets them know what I’m gonna start with, what’s coming next, what’s going to happen in the middle of the video, and what happens at the end.
You give them a basic idea of what they’re in for, but you also keep them intrigued enough to stick around for the full 10 minutes.
I’ll give you another tip so you can really go back and figure out what makes your viewers wanna stick around: You can see your average view duration in the YouTube analytics. YouTube gives you a lot of data to review, so you can go behind the scenes and figure out where you went wrong on one video and what you did right in another.
This way, you can keep improving your content to make your channel better and better!
3) Five episodes per week
This sounds like a lot - well, because it is! Don’t be scared. Remember, you can do this in the four hours per week we talked about earlier.
Technically, you’ve got to do all these 13 times in a year. What I do for both my content and my clients is I film 20 episodes in one day, from start to finish. We start filming at 9 am all the way until 5 pm with just a lunch break in between. That’s already enough time to film 20 episodes with about 10-12 minutes each, and I only have to do that once every 4 weeks!
Now, let’s break this down. You’ve got an 8-hour filming day, then several days prior you took another 8 hours to prepare all your content and outline all your talking points. So that’s 16 hours in total, and you have to do that once every 4 weeks. That comes down to 4 hours per week.
Here’s the big picture so you can understand the magnitude of what we’re creating here: in 2 years doing 5 episodes per week, you’ll add up to about 520 episodes!
Let that sink in. Yeah, we’re talking about a lot of work. We’re going to impact millions and millions of lives - not hundreds, not even thousands - we’re talking 500,000 lives per month two years from now!
4) Leaf strategy
You’ve really got to pay attention to this because this is a critical one. If you’re missing this, the whole formula just won’t work.
Now what you need to do is start on keyword research before filming. What do I mean by this, and how do you do it? I’ve come up with a pretty cool analogy for this, so stick with me here.
Visualize a tree. A tree has a really broad trunk that goes out into branches, into limbs, and then leaves at the very end.
- The trunk represents your broad area of expertise.
- The branches represent all the different categories of expertise you have.
- The leaves represent the specific questions that people are asking all over the world.
See, while a branch or a limb might represent vague or general questions, the leaves are very, very specific questions. Here are some examples to help you better understand this.
Let’s say you’re an expert on goal-setting and you want to be established as on Youtube as the master or go-to guy for this field. What you don’t want to do is make videos called “My Best Goal-Setting Tips” or “How To Get Really Good At Goal-Setting.”
Now you might be asking, “Why not? That’s my expertise, isn’t it?” But your objective here isn’t to make a catchy title that might appear in a magazine or a blog. What you need to do is find long questions that have consistent search volume. This simply means specific questions that people usually search for on Google or on YouTube.
One of them is “How To Set Exercise Goals On An Apple Watch”. Talk about specific! It’s a long title, but it grabs your audience’s attention because it zeroes in on a topic and gets straight to the point. There’s also enough room for other talking points (for instance, you can talk about how important exercise and health is and motivate people to get fit with a few simple steps) so you fill up those 10-12 minutes with quality content.
There’s also “How To Make A Vision Board That Really Works” and “How To Set Financial Goals For A Business”. Again, they’re really long, but that’s the point!
I didn’t make up these phrases or find them randomly. What I do is look for topics or questions with a consistent search volume of at least 10 per month. We don’t want too high of a search volume, because then you’ll have a lot of competition and get drowned out. The goal is for your video to rank on YouTube - on your very first day.
So you post the video and within that day, your video will rank at the top when people search for the question your video answers. This is why you don’t want to do videos on topics that get more than 100 searches per month. You won’t rank and you won’t get the views your channel needs for better exposure.
I’ll share with you a few more examples from actual channels I’ve helped to give you a better idea of what phrases get you ranking higher. My friend Kris Krohn, who’s an expert in real estate investments, has videos on “How To Buy A Multi-Family Property With No Money”, “How To Make A Million Dollars In Five Years”, and “How To Achieve Financial Freedom Quickly.”
Here are a few from Dr. Paul Jenkins, who’s a Positivity Psychologist: “How To Stop Siblings From Fighting All The Time”, “How To Get Kids To Listen Without Yelling”, “How To Get Someone To Open Up To You”, and “How To Motivate A Lazy Teenager.”
These are all great “leaf” questions that got them ranking higher on YouTube!
How to find your leaves
Now, how exactly do you find these questions? How do you find out what kind of search volume each phrase has?
The answer is simple, and you’ll want to write it down. I use a really cool and effective keyword research website called semrush.com.
They’ve been around for at least a decade now, but last year I discovered a brand new tool that they have that’s a game-changer. It totally sped up the process and simplified everything I was doing to use my strategy - it’s really amazing.
It’s easy to feel overwhelmed by keyword research or SEO, but all you need to do is visualize the tree and remember to focus on the leaves instead of the branches or the trunk.
So semrush.com has something called “Keyword Magic Tool”. Let’s go with an example so you can see how it works.
My friend, Katie Gutierrez, is an interior designer in Miami. One of her branches is living room design.
So if you go into Keyword Magic Tool and hit search on living room design, you’ll see a list of phrases that are commonly searched by people all over the world. There’s another magic button on the screen that lets you choose between all results or just questions. Go ahead and choose “just questions”.
That’s where the magic comes from this tool - it gives you tons and tons of questions, so on a single branch, you’ll have hundreds of leaves.
So it gives you all these search phrases and you want to go for something that has low search volume. That means only 10-70 people are searching for it every month.
You might be thinking, “Well, if more people are searching for a topic, shouldn’t I do a video on that?” But the catch here is that you’ll have so much more competition with that topic and you’re more likely to get drowned out. So it’s better to be more specific!
I’ve listed down 20 titles from my Living Room Design search:
“How To Design A Small Living Room”
“How To Design A Living Room/Dining Room Combo”
“How To Design A Living Room With High Ceilings”
“How To Design Living Room Furniture”
“How To Design MY Living Room Online”
“How To Design A Living Room With A TV”
“How To Design A Living Room With Large Windows”
“How To Design Lighting For Living Room”
“How To Design A Living Room With Fall Ceilings”
“How To Design A Living Room With Sectionals”
“How To Design A Living Room With Fireplace And TV”
“How To Design A Kitchen/Living Room Combo”
“How To Design A Living Room On A Budget”
“How To Design A Living Room With Corner Fireplace”
“How To Design A Living Room Without A TV”
“How To Design A Living Room With Long Narrow Living Room”
“How To Design A Small Kitchen/Living Room Combo”
“How To Design A Living Room With Recessed Lighting
“How To Design A Living Room In 3D”
Now why did I spend all that time listing off all these titles? Look at the list - from that, you already make 20 different episodes! This makes it easier for you to get closer and closer to our goal of 520 episodes.
When Katie and I were first talking and sharing our ideas, she had enough expert content that she could talk about so many different aspects of living room design. This means any time someone would type “How With Corner Fireplace”, her video would pop up immediately. Plus, they’re more likely to watch all the way to the end because it’s exactly what they’re searching for.
That’s why we want to go specific. Remember: we want topics with low search volume and ultra-specific topics. When you have really specific videos, you don’t have to skip over things so you can move on to the next topic.
You can really go to the gold and dig in. This way, you’re not just churning out video after video; you can give the highest value possible and do it in 10 minutes.
Remember, once you start making your leaf videos and launching 5 episodes per week, you’ll start getting a handful of views that will grab the YouTube algorithm’s attention. Once you start getting that trickle, it builds and builds with gradual momentum until you hit that 4-month mark and get that spike: that’s when it gets really fun.
Bonus strategy: doing sequels
I have just one last tip for you to really get going on those views, and to explain it I’ll share a little story with you.
So I mentioned my friend Kris Krohn above. We started his channel five years ago and for the first two and a half years, we only launched one episode per week. The channel grew, so later on, we were ready to take it up a notch and increase to 5 episodes per week.
When we made that decision, we had 12,000 subscribers. Exactly 4 months later to the day, we had grown to 16,000 subscribers then we had our first spike. That spike pulled our channel up from 16,000 to 65,000 in just two months! It’s really exciting when that happens for your channel.
Now what I do - which you can also do for your videos - is I go to YouTube Analytics and figure out what videos were mainly responsible for the spike. For Kris, one of the videos we found was “How To Invest In Your 20s” with about 60,000 views. I went on Analytics and found out that traffic was coming from suggested. I mentioned before that this means YouTube was suggesting it alongside other videos that people were watching. It meant YouTube was promoting the video for us.
The video itself was actually short; it was just around 2 minutes long. So I thought, “Hmm, this video is really proving itself. How about we make a longer version of it?”
The first version had Kris sitting there on his pool table teaching the whole time. What we did in the second version was have him pull up in his car, walk into his house and into a room, and that’s when he started teaching. He also went to his kitchen, drew on a flip chart, then went back upstairs into his office. This video ended up being 20 minutes long, it was a lot more dynamic and engaging.
You don’t really have to do this when you’re in the rough beginning stages, doing 5 episodes per week. But when you get that spike, go into your analytics and look at the videos that are getting suggested traffic. Then create a sequel for that!
It doesn’t have to be labelled Part 2 or anything like that. Just name it the same exact thing with a better thumbnail and longer duration.
Now at the time when I did this for Kris, we had 80,000 subscribers. In five weeks, we grew to a whopping 160,000 subscribers! Sounds crazy, but it worked for him and it’s worked for every client I’ve ever had.
Here’s the takeaway: start with the 4 ingredients. Build momentum. Commit to making 520 episodes. Once you get a spike, take advantage of the YouTube analytics and find opportunities to create sequels. Have more and more spikes. Before you know it, in 2 years, you’ll have millions of views and you’ll be changing so many lives.
Thanks for sticking with me to the end. This means you really are committed and passionate about influencing millions! Now that you know the 4 ingredients you need to get started on making a huge impact on the world, are you ready to take the leap?
The ball is in your court; now let’s get to work!
Did this convince you to start the 2-year plan to influence millions? Why do you want to do it? What's your expertise? Do you think you can start today? Let me know and let's talk!
How do you think about your experiences in life? If you have ever been stressed about a certain challenging event, then you might want to consider having an intentional paradigm shift. Let's go from scarcity to abundance in today's podcast and live your life to the fullest!
Do you have a scarcity mindset? Don’t get defensive just yet! Most of us view our lives and experiences with this mindset that keeps us from seeing the joy, fulfillment, and wonder of abundance - and the worst part is, we don’t even know we’re doing it!
See, this mindset doesn’t just affect our thoughts and feelings, but it also plays a huge role in how we see and interact with the world. It keeps us from enjoying the fullest of the many blessings we’ve already been given.
You’re probably thinking, “Nate, I’ve heard this before! I know about it and I’m sure I don’t have a scarcity mindset.” Well, maybe in some ways you don’t.
But the scarcity mindset reaches so far and wide that it manifests in ways we don’t even realize. A lot of it is so deep-rooted in our society that we don’t even think twice about our automatic thoughts or perspectives.
The good news is, your mindset can change! You don’t have to be set in your ways, thoughts, and principles. The possibility for good and genuine change is within your reach!
I’m gonna give you the tools you need to re-think and reconsider your perspective on different situations and life experiences. My hope here is that you make the choice to shed your old glasses and choose to put on the lenses to see the world through an abundance paradigm.
What I’m going to do here is paint a picture of what it looks like when you're not wearing these glasses of abundance, and then what it looks like when you are wearing them. The more times I do this, I think it's really gonna help you get a little more clarity and reach some wonderful epiphanies that might just change your life.
The paradigm shift
Before we really get into it, I want to give you some clarity on what I mean by paradigm shift. I use the word “paradigm” all the time but let me define it with a little more clarity. For me, it’s a viewpoint, it’s the perspective that we have.
If I’m down at the base of a mountain, the view that I have of the sky and the trees and everything that surrounds me would be quite different from the view I would have if I climbed all the way up to the top. Even the way I feel about nature or about my experience outdoors would probably be different.
Let’s look at it from a life experience point-of-view. Someone who’s young, maybe a bit naive, someone who sees the world through rose-colored glasses would probably see a situation differently from someone who’s 50 years old and has had a lot of experience and life lessons. The situation stays the same, but the perspective really makes a difference in how it goes about.
Now what do I want to do? The reason I’m really diving into this is because I’d like you to be able to distinguish between scarcity and abundance. But that’s not enough.
There has to be this paradigm shift, this change in your mindset, and it’s going to be new and maybe even difficult. I know about this, because for the longest time I thought I was already operating from a place of abundance. In some ways I was, but there were others where I was completely oblivious to the fact that I’d been coming from a scarcity mindset!
Why is this important? How does this really impact our lives? You might be thinking, “What does this matter anyway?” Well, we may not realize it, but our relationships with loved ones, our business endeavors and financial status, our spiritual life, and our physical and emotional well-being are all influenced by our mindset.
I want you to walk with me through a couple of scenarios that might seem familiar to you, but we’re gonna dig deeper into them and look at them in a completely different way than you’ve gotten used to.
Hold on tight! We’re gonna switch gears a lot, go through different parts of your daily life, and get some perspective you might never have considered or that might even offend you. But remember, this is all so I can help you really understand and hopefully get out of the traps and pitfalls of the scarcity mindset.
If this episode works the way I’m hoping, then you're gonna have a paradigm shift from a mindset of scarcity to a mindset of abundance!
Are you ready?
Using coupons vs tipping
Let’s start off with something that’s pretty common but that actually might get into your skin. Let's talk about coupons. So when we have a coupon, it’s likely that you get a discount off of an item or you get a buy one get one free coupon.
When we use a coupon, we're always like, "Oh wow! I gotta get a discount!" Now is that attitude operating from an abundance mindset or a scarcity mindset?
But consider it from this point of view. If you're selling something, would you rather sell it at the full price or do you want somebody to use a coupon? I'm not talking about the marketing tactic of advertising a sweet deal to get someone into your store. I'm talking about ultimately customers buying that product: Would you rather they pay the full price of it or would you rather they get a discount?
This is one mindset that I've had for a long time: I don't like using coupons. Why? See, I like the business that I'm buying from and I'm supporting. I want them to succeed. If they have a product that I think is worth buying, I want to continue to have access to that. I want to pay them the full price so they can make a profit, because I know it’s going to contribute to the high quality I’m really after.
Often, that discount that we're getting on a coupon means that they're not making any profit. We're getting it at a cost. Is that coming from a scarcity mindset? It absolutely is.
Let's contrast that with giving a tip. So you’re ordering a nice plate at a restaurant and it costs $12.95. If you say, "Oh, I'm gonna leave a 5$ bill, I don't wanna pay too much." Look at the paradigm there. Are you operating from abundance or scarcity? Have you ever given a 50% tip? Have you ever given a 100% tip? How do you think it makes the waiter or waitress feel?
If they’ve given you good service with a pleasant dining experience and you give them a tip that’s worthy of what they’ve given you, then you’re telling them, “Keep up the good work! I’m impressed by what I’ve experienced and I want to support the hard work and quality you provide.” You’re already starting to operate from a place of abundance!
Two-plate limit
Let’s go to a fun place a lot of us love to go to: an all-you-can-eat buffet where you pay around $11.99 for everything you can pack away.
Now, this is gonna be a hard one. Can you imagine going to a buffet and only having one plate of food? Seems crazy, right? You gotta eat until you're stuffed, so you get your money’s worth.
Think about this, though: when you go to a nice restaurant, you pay even more than 11 bucks and you get a much smaller portion on your plate. Yet you feel like you still got your money’s worth because you probably got to enjoy good food, have a nice chat with your family or friends, and sit back in a lovely place.
I don't wanna make any judgments, but I just wanna give you a challenge. I challenge you to go to an all you can eat buffet and limit yourself to two plates.
So you get your salad and then you go back once and see if you can stop. I mean, I understand if you stack up your plate really high, but the point is to stop thinking you’re gonna run out of resources. That you’ve gotta milk every penny for what it’s worth.
Getting vs giving
See, the bottom line is the way you look at things. With scarcity, you have a focus on getting. What am I getting out of this? Am I getting all I want or I feel like I deserve?
From a place of abundance, your main concern is giving. What and how much am I giving?
The irony is that when you focus on getting and getting for yourself all the time, you don’t really get a whole lot. People tend to not wanna talk to you or be around you.
But if you're really there to give and you come from a place of giving and contribution, people around you obviously benefit a lot because you're giving. And the thing is, you end up actually receiving quite a lot from them! This is actually so much more exciting and fulfilling because it builds your relationships with other people and opens you up to a lot more experiences.
So think about your work. Is it all about you? When you talk to your boss, do you talk about how much you wanna get or are you focusing on making your company better? Do you just want to give your best, innovate in different ways, and create new things?
What about in the products or services that you create? Do you spend time and energy thinking of how much you can charge for it? Here’s something you can focus on instead: think about the benefits it has for your clients, how it’s going to transform their lives and take them to the next level!
Your money’s worth
While we’re on the topic of products and services, let’s talk about something you might purchase. Let me ask you a question: Does the value of a course change by the amount of money I charge for it? You might think “Well, the course stays the same no matter how much you charge for it."
But here’s what I’m gonna propose, and again, you gotta stay with me here: the more you charge for a course, the more the course is worth.
I’ll back that up by giving you some figures. Now I have a course for how to succeed on YouTube, so let’s say I sell it for $100. If somebody purchases that, there's a good chance it's gonna sit on their shelf. If they just paid $100 for a course, they're probably gonna think, "Man, this course must not be worth a lot if he's only charging a 100 bucks for it. I wouldn’t put too much thought and effort into it."
Now what about if you bought this course and you paid $1000 for it? How likely are you to actually implement it? You're a lot more likely to implement it than if you paid 100, right? You value it a lot more, because the information is a lot more. This means you’ll put in more effort into studying it.
But are you going to follow every word to the letter? Are you gonna trust every piece of advice or are you gonna skim through it? My guess is, even for a thousand bucks, you're gonna skim through it.
Let’s take it up a notch. What if I added a 0? What if you paid 10,000 bucks for this course? How committed would you actually be? Would you take action and comb through every last word multiple times to make sure you're doing it right?
Here’s something really crazy. What if you bought my YouTube success course for $100,000? How seriously would you take it? What would you expect in return?
You'd probably be like, "Hey I paid $100k for this, I'd better make a million or 500000 or 7 figures return on this." You'd be committed like never before! Nothing would waver your resolve and focus. It means you are really are fully, 100%, no-backing-out committed to making an awesome channel generating tons and tons of revenue!
Okay, so when we talk about getting your money’s worth, this topic inevitably comes up. It’s kind of a trick scenario, but let's say my YouTube course costs around $10,000. Now you and I went out to lunch and we were having a conversation, where I learned that you're not doing so well financially. You admit to me that you can't afford the 10ki course.
Now let’s say I said, “You seem like you really need help on this, so what about this? I'll give you the course for free.” That’s a $10k course all for free! You get it at no price at all!
The thing is, do you think you're gonna implement it? Do you think you’re gonna pour your heart and soul into it, or is it going to just collect dust somewhere in your house?
I know this because I've received things for free that are really quite valuable. For instance, I know someone who had a program where you had to pay thousands of dollars to get into it. I did, and when I purchased it this person gave away a thumb drive with all of his archive courses on it.
It was a really valuable thumb drive! It had all his wealth of wisdom there. Even if it might have been outdated and replaced by a new program, there were still a lot of great principles in there. I was so excited when I got it! I thought, “Hey, this is great! There’s so much in here!”
But guess what? I never looked at it again after he gave it to me. Why? Because he gave it to me as a bonus. I didn't even pay the full price. I didn’t put in all my hard-earned money in it, so why would I put in any effort at all? See, that’s what happens when you don’t really work at and invest all you have into a product or an endeavor.
Competition is the opposite of creation
So when you’ve really worked for something, you want to be at the top! The first thing most people think you should do is wipe out the competition.
But for me, competition is the opposite of creation. That's a strange opposite there, right? You wouldn’t necessarily think of those two things being at odds.
Let me explain. If I'm competing with another company, I want to win. I want them to not win. Competition is destruction. I wanna destroy the other team.
When we compete at this level, we're operating from a place of scarcity. This is because we think that there are finite resources. We don't think that there's enough for both of us to win.
We think in black and white. We can’t both win. If I wanna win, they have to fail.
It's about wanting a bigger piece of the pie because we think there’s only one pie. If I get a bigger piece, that means everyone else has to get a smaller piece.
But when we have an abundance mindset, we realize, “Hey, why can’t I just make the pie bigger?”
If I want a bigger piece, then I'm gonna make a bigger pie so everyone can have a piece of the pie! We say the market is saturated, so we’ve gotta compete and take our share.
Well, why not just create a new market? Or make that existing market bigger or better?
Think about a rising tide. It raises all boats. That's where the abundance mindset lies: it's not about taking down your competition, it's really understanding your own unique value. It's recognizing your strengths and it's about going to work and create. It's about innovating.
It's all about creation! It has nothing to do with destruction.
Here's a somewhat controversial topic when it comes to destroying competition. What about getting a patent on something you created? This really makes sure you get rid of competitors. Nobody can steal any ideas from you, so you’re protected.
Listen, I’m not here to suggest that a patent is not a good idea. Let’s just mix up our perspective and think about it from a place of abundance.
Now you can get a patent on something or you can put it out there as an open source. You know, One great example of this is Elon Musk and all the technology he's created in SpaceX, space travel, and electric motors for Tesla.
He put it all out there as an open source because he wants the tide to rise. He wanted all auto manufacturers to advance electrical technology. You know what, it's worked!
I’ve been a fan of Tesla since every other manufacturer was making fun of them. If you’ve noticed, now they’re all trying to catch up to it. The problem is they're trying to compete, but Elon is never really about competition. He really comes from an abundance mindset, in my perspective, with all the confidence and security it comes with!
Pitfalls of entitlement
Let’s switch gears for a minute. Moving forward with more examples, I want you to keep what I’m going to talk about here in mind. This will really influence your mindset and how effectively you can change it.
The major thing that people miss when it comes to being happy, content, and having an abundance mindset can be summed up in one word: Entitlement.
Entitlement is definitely the epitome of a scarcity mindset. It manifests itself in many ways we may not be aware of!
We're entitled to a pay raise. We're entitled to that social security check. We've been paying our taxes and we're entitled to so many benefits. We're entitled to have roads paved for us.
It's not taking ownership, it's not taking control. It's putting the control in somebody else's hands, which means they need to take care of you. You've done your part and they need to fulfill theirs. You're putting your control in somebody else's hands.
For me, what I propose is that the entitlement or victim mindset is the opposite of grace.
So let's define what grace is. When I do this, I often have to bring up the term "mercy", because in a religious context we learn about mercy and grace hand in hand.
Mercy is when we don't get what we deserve. This means the bad consequences that we earned through mistakes or bad behavior aren’t given to us. We did something wrong, but because of mercy, we don't have to suffer the bad consequences.
But grace is when we get what we don’t deserve. When we get abundant blessings we don't necessarily deserve them, but we get them anyway!
Now how does entitlement play into this? It happens when we believe that we deserve something. We are owed a particular position or status or reward. That's not grace.
Grace is when we realize we are so abundantly blessed even when we don’t earn or deserve it. That's coming from a place of humility.
In that place of grace, it's about taking responsibility. It means we say, "You know what? I'm responsible for all the decisions I've made in my life. I've also received a lot of blessings I'm so grateful for. I'm not worthy of them, so I'm just appreciative that I have them."
I’ve got an example that’s pretty out there. Do you remember that popular movie back in the 90s called You’ve Got Mail? It’s a good chick flick movie, but it does have a very interesting dilemma right in the middle of it.
The basic plot is that this nice lady owns a quaint small-town bookstore with a nostalgic, dreamy, loving environment. Then the “bad guy” who’s rich comes to their town and builds a big, corporate giant bookstore with a lot of books.
Now people start getting riled up by this bookstore. They say it’s gonna put the quaint one out of business by undercutting their prices and outselling them. It’s all about competition.
What doesn’t really come up is this important question: What does the customer want? Maybe some customers want a small and warm environment with stories being read to kids or old books piling up the shelves. But some might want better prices. They might want a bigger variety. They might want newer books.
If someone comes in with a whole new store that has a different value proposition, then the customer really gets to choose!
So you can be entitled to having just what you want. Or you can also come from a place of abundance and think this is a great opportunity because now there’s more for everyone.
Let me give you another example that’s a bit more personal to me. We’ve all heard the wonder of “Made In The USA”. When you read the label on something or you receive a service and it’s made in the USA, that means that it's good. That means it's better in quality, we're patriotic, and we're supporting our own country.
Now I hire a lot of employees from the Philippines. I currently have 16 Filipinos on my team and a bunch of them are really great video editors. I pay them just around 400-500 bucks a month for the awesome work they do.
So let’s say there’s a skilled video editor in the USA who has a degree and all these credentials. They probably need to make around 5 grand a month to pay their bills and make a good living. So if they want to apply for my team and I say, “Well, that’s great, but I have a video editor from the Philippines who can deliver what I need for a lot less money.”
They probably would say, "Hey, you can't do that! That's not patriotic! That’s not fair!" What do you think? Is it unfair? Is that American video editor entitled to make $5000 a month with the same quality of work as the Filipino editor?
Is his demand coming from a place of abundance or scarcity?
Look at it from my perspective. Is it smart if I say, "You know what, you're right. I'm gonna pay you $5000 a month.” even though I can hire ten video editors from the Philippines for the cost of one here in the US? Is that a fair and practical decision?
Think of the consequences of that for my clients. I'll have to increase my pricing ten times just to support my decision to hire one single video editor.
But when you come from a place of abundance, you find opportunities! Does it mean that American video editor is down on their luck now? Does it mean he’s out of opportunities?
The reality is, he has the same opportunity as me! With his video editing skills and expertise, he could hire a team of editors in the Philippines and he could oversee it. He could use that same leverage that I'm using. He has access to the same resources I have, so he could find a really smart way to do exactly what I'm doing!
Desperation vs confidence
Your mindset affects your attitude. It influences the way you interact with people and how you carry yourself. So when you have that abundance mindset, you exude confidence! That makes such a huge difference in your success.
The first scenario that comes to my mind is sales. Let’s say you're making a sales pitch to someone. If you’re desperate to make a sale, you’ll probably keep thinking about how you need the money and how hard it is to make a sale. That really rubs off on your customer!
I’ve experienced this personally. When I'm on the receiving end of those pitches, I can tell right off the bat when someone is desperate. Oh man, it repels me. It repels me so badly. It’s coming from a place of scarcity because you think you’re gonna run out and you have to get more sales than your co-workers.
But if you're coming from an abundance mindset, you’re thinking, “How will my product benefit my customer?” So you go forward with that. You have an attitude of confidence. People can tell you’re 100% secure about what you’re selling.
All you have to say is, “What I have is great, and if it's a fit, this is what the price is. Think about it and go ahead and let me know!” That reassures your customers because they know you’re not just itching to make money off of them.
This also applies when you’re speaking on stage or when you’re teaching and training people. If you have that attitude of desperation, all you focus on is wanting people to like you and listen to you.
But when you have confidence in your material, you get really focused on giving and serving them. You know what you’re teaching is going to make a huge positive impact on them. That’s really all that matters!
Riches vs wealth
When we try out all these business endeavors, sometimes we’re in it for the wrong thing. Sometimes we do it so we can get rich and gain more and more riches.
There’s a difference between riches and wealth. Riches means you've got a lot of money, plain and simple. Wealth means you have the ability to make a lot of money and you create a lot of good with that money.
You can get rich if you win the lottery. You can go to a slot machine and if you're lucky, you can win money. But are you wealthy? No, not really.
Have you heard all those stories of people who win the lottery and ending up broke - sometimes even financially worse off than they were before - years later?
Why does that happen? It’s because they weren't stewards of that money. They didn't have the stewardship of that money.
See, gambling or playing to win is a scarcity mindset. We're just hoping we somehow get lucky despite the odds. Think about it. if you're playing a game of poker with friends, in order for you to win, your friends have to lose.
Did you really win in the end? What does that do for your friendships and your emotional maturity?
Saving vs investing
Now I have another example that has to do with your money, but this time I want you to think about the money you already have. Being a good steward of your hard-earned money and putting it in the right place is definitely a sign of an abundance mindset.
But where is the right place to put it? A lot of you probably think, “Oh, I know this. I’ve gotta save it because saving is in the abundance paradigm!”
The thing is, when all you do is save and save and save your money, it means you're worried about losing it. You're worried about it dwindling and running out, just because you think it's a limited resource.
With an abundance mindset, though, you recognize the value of your resource. You can go, “I have the power and the resources to leverage this. I can do good with it."
This might ruffle some feathers, but the same things apply to your debt. Don’t be scared off just yet! I’m gonna tell you something that might just sway your fears and worries about debt.
My good friend Kris Krohn is a real estate genius. I helped produce his YouTube channel for 5 years and over time, we’ve discussed so much real estate investment and the question. One of the topics that came up is that of debt. Is debt good or bad?
Well, there's two types of debt. There's consumer debt and there's investment debt. The difference is, is the debt taking money out of my pocket or is it taking money into my pocket?
If you're in a scarcity mindset, you're worried about losing money. You're thinking about how that debt is costing you so much and you just gotta pay it off. But hold on - what if the debt was putting more money in your pocket?
Let’s make the math a little clearer and easier to understand, so you can have an idea of how this would be possible. Let’s say there's a house that's worth $150,000, and you can buy it for $110,000. That’s an awesome deal, right?
Now let’s say your house payment and your mortgage payment comes to about $800 a month. You might be thinking, “I gotta put that debt first. My goal is just to pay off that debt.”
But imagine if you bought this house then rented it out. Say somebody else pays you $1300 to live there. The debt would be making you more and more wealthy. It's actually going to bring in residual income.
Let’s talk about risks. Real estate can be risky, right? But the solution there is just being resourceful about it. If we go back to our house example, we've mitigated the risk because we bought a home that's worth $150k with just $110k..
What if the market goes down? You might think, “Oh no my house is now worth $125,000.” Well, that's why we made sure to buy a really good deal. You didn't wanna pay 150k for 150k house. You mitigate your risk and your chances, and you play the smart way. When you think that all debt is bad, you're really just coming from that scarcity mindset.
Saving and investing isn’t just limited to financial resources. It also extends to the products or services we offer. So let’s dive into that a bit.
Let's talk about the value that you give what you have to offer. Do you want to save some of your wisdom for the products that you sell or do you wanna give it all away on YouTube?
The scarcity mindset would say if I share all my secrets and knowledge, they're not gonna buy my course. Why would they wanna buy it? I just gave away my secrets. So instead, if I have ten secrets, I’m going to share five with them and save the rest for those who buy my product.
But think about it from the perspective of your customer. That just sounds gimmicky! That sounds like you duped them in. It makes them feel like you don’t really care about helping them, you just want their money.
Now what if you say you’ve got ten secrets and you’re gonna share all of them on YouTube! Your customer is going to admire you for that. They’ll think, "Oh that's amazing! This is amazing content!"
The reality is, people would love you for doing that. People have come up to me and said they love me for doing that. They think it’s amazing that I don’t hold anything out.
When they’re ready to really implement my course or my service and they want more guidance or help, they come to me straight away. They say, “Hey, Nate, you've provided such great value, I love what you teach. I wanna hire you.”
You end up gaining more respect and you don’t lose customers at all. That's the wonder of the abundance mindset.
Work towards being better, not having more
It all comes down to this: when we come from a scarcity mindset, we want to have and have and have and keep it all to ourselves. We think that having or achieving something will make us happy.
But when we think about it, having something doesn’t add to who we are. It doesn’t add to being a good person.
When we focus instead on who we are, being happy with the life we have, and expressing gratitude for the abundance we’ve been given, that’s the abundance mindset.
We can still work towards goals and think about our future. The difference is, we get excited about where we’re heading rather than be miserable about not being there yet.
The process we go through and the progress we make is where we get happiness from, not the achievement of that. It’s where we grow and become better people.
So earlier we talked about entitlement. We often think we’re entitled to blessings because of everything we’ve done. Because we’ve gotten a degree, added all these letters next to our names, and put in the work, we think we deserve more and more. We think we’re better than everyone else. That's actually coming from a place of pride.
But from an attitude of humility, we think everything is a great opportunity. Our work, our relationships, and even our obstacles are all places to learn from.
We realize there's so much to learn from and grow in. We see where we can grow and contribute. When we have victories, they’re much more satisfying and affirming because we give credit to everyone else who had part in that!
Get rid of scarcity attitudes
The scarcity mindset deeply affects how we think of other people, especially those around us who succeed or win. How do we feel when other people around us succeed or win? How do we feel when we see someone making a lot of money? Is there a negative emotion with that?
Something as simple as seeing someone who has a big house or who’s flying first class can really bring up some of those ugly emotions in us. Do we think, “Hey, those people must be jerks.”
I'm talking from experience. When I first rode first-class, I wondered what people who were passing me by were thinking of me. Why? Precisely because I used to think negatively about people who were sitting in my seat.
I used to think I was walking by them and think, “Who could afford that? They’re just wasting their money?” I’ve also struggled with the scarcity mindset without even realizing it!
Feeling envy or resentment towards people who have been blessed keeps you from thinking from an abundance perspective. It makes you judge people without getting to know them. It makes you think you’re entitled to what they have. It makes you want to bring them down.
I propose if you're feeling a negative emotion that something is coming from that scarcity mindset, explore it. Why do you feel that way? If I were coming from an abundance mindset, how would I feel?
You’d probably feel happy for them! The abundance mindset says, “Hey, that guy is doing really well for himself. He inspires me. He makes me want to work harder and contribute more.”
At the end of the day, the scarcity mindset accounts for every dollar and cent. It looks for what’s missing, rather than what’s already there.
Abundance is comfort in knowing that everything you have comes from God. It’s a blessing, it comes from grace. We’re given more than enough resources. So our responsibility is to take care of it. We get to create. We get to give value to the world. The more value we give, the better this world's gonna be.
We’ve covered a lot here, so I’m really curious to know what you think about this. Can you think of other ways where the scarcity mindset manifests without us realizing it? How do you think you can apply thinking from a place of abundance to your life? Let me know!
It happens every year: we set new goals, get all excited, listen and try to follow popular strategies, and end up with a laundry list of the things we haven’t achieved.
What are we missing? What are those popular people who give us advice that doesn’t get results missing?
It’s not that they’re completely wrong; it’s because they’re lacking a particular foundation that makes all the difference!
I’ve learned a lot of things on my journey to success; a lot of that had to do with setting goals in a way that most people probably haven’t heard of or even considered.
I’m really excited to share this with you, because it has honestly changed my life. I started getting results that I thought were out of my reach.
But more than that, my outlook on what I want for myself and my approach to achieving those goals genuinely became more powerful and more focused. The principles I learned in setting goals also helped me become happier in many areas of my life and helped me realize what I need to become the best version of myself!
Where smart goals go wrong
Let’s start with something you’ve definitely heard before: you need to set smart goals. Well, that’s actually true, but it’s the mindset that keeps us from getting the results we want.
Now a lot of advice we get - maybe from our family, our advisors, even some experts - focuses on the idea that we shouldn’t look to the past or set goals for the future, because that distracts from happiness in the present.
There’s truth to this: we do need to be present in the moment and stay in the now. But that’s not giving you the complete picture. Wisdom comes from going back to the past and progress comes from visualizing and aiming for the future we want.
That’s how creation works! We free ourselves from limitations in the past, accept what is in the present, and set goals for the future.
Replacing happiness with goals
See, the problem isn’t setting goals for the future. It’s one of the most important things in life and what I consider to be the ultimate form of self-care.
The problem is when we think achieving something we don’t have will bring us happiness. We’re replacing happiness with something we want and unless we get it, we won’t be happy.
When we’re always chasing happiness, that doesn’t work both for our well-being and for how effective we are at accomplishing what we want. Believe me, I know - I’ve tried this before and it never made me feel like I
My mentor gave me a valuable idea that I always consider: I already have access to what I want, it just has to come from my mind and my thinking.
It’s not what we achieve, but who we become
What I think we’re missing is focusing on what’s really important. It’s not achieving the goals that matter, but who we become in the process.
There’s a saying that goes, “It’s not the destination; it’s the journey.” It might be cliché, but clichés often hold a lot of truth.
Making money or getting to a milestone isn’t nearly as important as getting on the journey towards that. It’s all about taking on all the obstacles that lead us to growth and help us realize who we can become.
The reason we set goals is not so we can achieve them and gain happiness through that. We set goals because it sets a course, a direction for us to follow and focus on.
There’s a lot more that setting goals can give us, so let’s dive into its advantages. Let’s talk about why they are so important in helping us realize our fullest potential and expanding our capabilities.
1) We become better people.
Take note that this is an advantage of setting goals, not achieving goals. Achieving something you want doesn’t necessarily make you better; it’s overcoming challenges that does.
These difficulties and obstacles only come up when we set goals and work on them. When we learn from our mistakes, we become wiser, more influential, and more empathetic towards others.
2) We focus on the important things.
Ever feel like you’re overloaded with information and distractions? This is why our brains have something called the “reticular activating system”. It sifts through all the input our mind and senses receive to figure out what’s important.
Now you might say, “Well, that’s what the body does - it’s voluntary!” But setting goals helps us have a more active hand in choosing what we focus on. It reminds us to keep our eyes on the prize and prioritize what leads us towards achieving that.
3) It impacts our thoughts.
Setting goals affects the way we think about ourselves, the people around us, and our circumstances. It tells us, “Hey, that task might be hard to do, but it’s going to push me where I need to go,” or “It may seem like I can’t do it now, but if I do it, then I’m a step closer to achieving my goals.” We’re always going to have thoughts - why not drive them towards the direction we want?
This is actually the most important advantage setting goals has! See, it’s a process: Setting goals impact our thoughts, which create our feelings. Feelings drive our actions, which drives our actions which bring results.
Let me give you a more concise visual of that:
Thoughts -> Feelings -> Actions -> Results
When you think about setting goals and achieving them this way, you’ll realize how much power and choice you do have in getting the results you want!
Abundance Vs Scarcity
When we want to set the right goals and get on the track to achieving them, we’ve got to have the right mindset for it. That’s actually one of the most crucial components of setting goals, but unfortunately a lot of people miss that because they want results right away without putting themselves in the right mindset first.
Take time to evaluate yourself. Are you a dreamer? Do you dream about your future and want to get somewhere in particular? Or do you just focus on putting out daily fires, punching in and out like clockwork?
The latter means you’re operating from a place of scarcity. It’s what reminds us what we don’t have and keeps us down in the dumps. It triggers our negative emotions and - what’s worse - doesn’t give us a way out of them.
So instead, we need to dream from a place of abundance! That’s where we can set goals and stay on the right track that we want to follow.
How do we make that happen? I’ve got 6 steps you need to take so you can get there:
1) Pair up things you want with things you have.
Think of 5 things you want. Pretty easy, right? Now think of 5 things you have that can help you get there. This is a really effective exercise when it comes to setting goals.
For instance, one of the things I want most in life - I mean boy, do I want this - is to see the earth from space. This one brings up a lot of negative emotions with me, as much as I hate to admit it, because it makes me focus on what I want so badly but still haven’t experienced.
But what I do is pair it up with something I already have which is really important to achieve that goal - I have sight!
The reason I want to see the earth from space is to be amazed by how beautiful it is, to appreciate that vision. And I can’t achieve that without my sight, which already allows me to experience so many good things, like getting to see and experience nature in full color when I go hiking.
See, it doesn’t just address negative emotions, it even brings out positive ones or emotions of abundance; in this case, it’s gratitude. I feel grateful because I can see well and even just with that one simple thing, I can find a way to get to space.
Always try to mix in what you want by what you do have. It’s a great way to remind you that the tools are already there - you just have to use them!
2) Write down your goals.
Somehow writing down makes goals easy to remember, which means they’re easier to achieve. I don’t really know the science behind it - if there is - but this really helped me, and I’m sure it would work for you too.
You can just keep going back to them and reading them every day when you want to or when you think you’ve been getting distracted and you want to remind yourself what’s important.
When you write them down, be specific with what goals you want to achieve! Answer the “what”, “when”, “how much”, or maybe a combination of those questions. Leave out the “how”; you’ll figure it out as you go along and I’ll give you a few tips on that later.
3) Acknowledge all your emotions, especially negative ones.
It’s important to expect to feel a lot of negative emotions when we’re setting goals. That’s a good thing! I know it doesn’t feel great, but It means we’re stretching ourselves out of our comfort zones. In fact, if you’re not feeling negative emotions, you’re probably not stretching far enough.
All emotions are good - we have to experience them because that’s how we know we’re making progress. We have to acknowledge how we feel and try to understand it.
The reason why we have negative emotions about goals is because it’s paired with negative thinking. “I don’t know how I’m going to do that,” or “I’m not good enough to achieve that”. When we think that way, it’s only natural to feel frustrated or disappointed or even angry.
But remember: we can think about our thinking. Now we know we need to process it. We can say, “Okay, that negative emotion is there. It’s probably because I’m eager to achieve this goal. But being disappointed in my work today doesn’t mean I can’t achieve what I want - it just gives me an opportunity to learn what I should and shouldn’t do.”
It’s important to recognize negative thoughts that bring out negative emotions, but the amazing part is that we can choose not to believe them!
4) Go to a place where you’ve already achieved your goals.
When you find yourself drowning in negative thoughts, what we can do is to go to a place where you’ve already achieved the goal. Use the power of imagination - we can choose to believe in we’re already there. That way, we can also choose the emotion that we feel in that place of belief.
Why is this important? Doesn’t this keep our head in the clouds? Actually, it’s the opposite! With this mindset, we could start writing and laying out our action plan.
See, the point is to ask ourselves, “If nothing were stopping me, if there was no way I could fail, what would I do achieve that goal?”
Operating like nothing is stopping you and thinking about what you’d do in that situation - these help you take the first step to concrete action!
Remember our visual? Thoughts lead to feelings which lead to actions which lead to results!
So it’s not about shoving aside the negative emotion; it’s acknowledging it then moving past it by choosing to go to this place of believing you’ve already achieved it.
5) Create an action plan in reverse
When you have that mindset where you’ve already accomplished your goal, you can create an action plan in reverse. This means you don’t focus on the how, you focus on the goal itself
Think about the goal you “accomplished.” What’s the step towards achieving it just before that end result? And what comes before that step? And then before that?
It’s like looking back at the path we took and taking things in retrospect, which gives us more clarity in taking the steps towards achieving our goals.
The more you break it down into smaller and smaller steps, the more you go into detail, the better!
6) Set “do” goals to achieve your “dream” goals.
Let’s get a bit more practical. So you’ve already got these major goals that you want to achieve in the future. They’re your “dream” goals. It can be overwhelming to just focus on that day in and day out, because it might seem a little too far off from your reality.
What really sets you in motion towards accomplishing them is the habits and actions you do every day. These are your “do” goals. What can you do today that will help you achieve what you want in the future?
For instance, your “dream” goal is to make a great speech at a large conference. Your “do” goal for the next days and weeks is to apply to as many conferences as you can. Or let’s say your “dream” goal is to get engaged. Your “do” goal would be to go on dates every weekend.
They don’t have to be big; in fact, it’s actually better for them to be smaller so you can practice them in your everyday life.
Setting “do” goals makes it easier for us to keep track of our progress. More importantly, though, it creates habits and helps us take action so we can move towards our dream goals. This makes achieving them so much easier - maybe even inevitable!
Becoming your very best self
What happens when we achieve the goals we set out?
Set new goals. Keep finding different things you want to accomplish. Again, it’s not important whether we achieve the goals or not. There might even be a few we don’t get to.
The point is to keep growing and keep learning! It’s being excited about the new paths we can take towards becoming the person we want to be.
What matters is the lessons, experiences, wisdom, and relationship we build along the way. Setting goals is there to get us on that journey and keep us focused on that.
Trust me, when you internalize these principles and apply the right way to set goals, it’s going to change your life in so many ways and so many aspects.
What are some goals you’re trying to achieve? What have you learned in trying to do so? Do you have any other tips on setting goals? Share your thoughts with me and let’s talk!
I’m excited about this topic, simply because I’m currently in the trenches of learning and mastering this myself. This has made huge, unbelievable changes in my life: it helped me build more meaningful relationships and make a positive impact on people!
What I’m talking about is building influence through emotion. Tying this into your skillset and expertise can really put it all together and take you to the next level of influence. It doesn’t just increase your influence exponentially; it also makes it more significant and meaningful.
So how does this happen? What do you need to do to get to a level of influence that can completely transform you, your emotional capabilities, your relationships, and your influence?
When you really want to make an impact on someone, you can’t stay on the surface. Getting to the heart and making emotional connections is the key to powerful influence.
To get there, the first step is to create a deeper level of trust with people. How exactly do you start doing that?
Vulnerability builds trust
Being vulnerable means we share a story or a part of ourselves with someone that we don’t want anyone else to know. It could be something as simple as an embarrassing moment, or telling someone you’ve had a rough day. Nothing is too small when it comes to vulnerability.
When you become vulnerable to someone, it helps determine how much trust you give them. So if they abuse it or use it against you, that’s a sure way to cut off a relationship. But if they honor that
The same goes for influence! Sharing from your heart lets you build trust with someone you want to have an impact on. So if you have a personal experience that you think might help them, it’s important to go deep into your emotions and talk about what you learned from it.
If they’ve been going through something similar, your story just might encourage them to open up about their own feelings and struggles. It’s a two-way trust bridge: you let them know you trust them well enough to tell them your experience, and in turn, have them trust you because you understand exactly what it’s like.
Influence is about progress
Of course, influence doesn’t stop at them letting out their emotions to you or making them feel good in the moment. That’s a very important part - and we’ll get to that later on - but it’s not enough.
How do you know if you’ve really influenced someone? It’s when you motivate or inspire them to take action!
There’s nothing more magical than when someone takes your advice, acts on it, and gets the results they want. This means you gave them a skill set for life and now they own it. So they trust you even more with their challenges in life. That’s influence!
The important thing is that they know you’ve gone through the same things and you want to be there for their own journey.
At this point, you’re probably wondering: so where and how does it start? What takes temporary motivation to lasting, meaningful influence? How does casual friendship become a real lifelong friendship?
My answer is simple: Influence begins with authentic conversation!
Emotional Awareness
Before we get into what authentic conversations are and how to carry them out, there’s one important thing to remember: you can only have authentic conversations when you reach a certain level of emotional awareness.
Emotional awareness is all about discovering your own emotions and putting a name to them. It sounds pretty elementary, but you’ll be surprised how challenging this can actually be.
I myself am still in the process of learning how to do this. My mentor taught me that the more words I have in my emotional vocabulary, the more powerful and active I can be in taking charge of my emotions.
Since then, I’ve been really hungry to learn more about emotions and master them in a way I never have or even considered before.
So I researched on how to access that full spectrum of emotion. I found this emotion chart that’s basically a circle of the 7 basic emotions we have: happy, sad, disgusted, angry, surprised, bad, and fearful. Each one breaks down in to many more complex emotions.
Let’s say you’re feeling happy today. Are you feeling interested? Content? Playful? Proud? Optimistic? Powerful? If you’re feeling angry, are you feeling humiliated? Let down? Bitter? Aggressive? Frustrated? We can dig even deeper into that. If you’re frustrated, are you simply annoyed or actually infuriated?
What’s the point of having all these words? There’s a saying that goes, “Human beings are animals but animals are not human beings.” One of the most important things that separate us from animals is that we can think about our thinking.
When you have a rich emotional vocabulary in your arsenal, you can pinpoint exactly which emotion you’re feeling. This allows you to self-examine, so you’re able to act on that feeling = or even those feelings - with clarity and good judgment.
Having a therapist is a good way to increase your emotional awareness. I have a really amazing one that I go to regularly, and it took a couple of awful, meh, and good therapists who weren’t the right fit for me to find her.
Enriching your vocabulary and becoming more skilled at emotional awareness doesn’t just help you; it strengthens your relationships with loved ones, friends, and even strangers!
Why? Because then you can actually hold authentic, meaningful, intimate conversations with them.
Authentic Conversation
“Hey, how are you?”
“I’m fine! Business is doing well, kids are great. How about you?”
“I’m pretty good myself. Couldn’t be better!”
How many times have you had this kind of conversation? You’ve probably had one today! Now there’s nothing wrong with chitchat, but when you want to build influence and create meaningful connections with people, you can’t stay at shallow or casual conversation.
So how do we go from this to having authentic conversation?
The important distinction that makes a conversation authentic is that it focuses on emotion rather than on circumstance. Here’s a good example to help you understand this better.
Let’s say you went to a conference. When a friend asks you how the conference was, you’ll probably tell them it was great, we heard from this speaker on Day 1, this event happened on Day 2, another speaker taught us a couple of principles on Day 3, and so on. You’ll probably even talk about what your lunch was and how the hotel accommodations were.
But imagine if that friend asks you, “Well, how do you feel about that experience?” That would probably catch you off guard, but you’ll also have the chance to think about the emotions you felt or any breakthroughs you might have had from the conference.
And because your friend specifically asked you how you feel, that’s already an open invitation to authentic conversation.
I have to admit, though: I’ve been pretty bad at this. I’ve had good moments, but most of the time, I’ve really held things back. And in the process, my friendships suffered. At one point, I even questioned whether I really had friends. I didn’t have a best friend.
What really changed my friendships and connections with people in just a short amount of time is authentic conversation. It takes surface-level friendship to a real, lasting, purposeful friendship.
Taking opportunities
Here’s my challenge for you: take every conversation as an opportunity to create authentic conversation!
Start going to emotion even in casual conversation, whether you’re with friends or even just running into someone in the elevator. It’s also a good way to gauge which people in your life you want to get closer to and have regular authentic conversations with.
When someone asks how you are, don’t just focus on successes. Focus on your challenges. Reach into your emotional vocabulary and talk about feeling bad - and dig deeper! Talk about whether you’re stressed, overwhelmed, or feeling out of control.
Now if that person tells you, “Oh, that sounds rough. Talk to me about it”, that means they’re holding space for you to talk about your emotions or even just admit that you’ve had a bad day.
You know they really care about you and they’ve got your back. More importantly, you know they’re at a better emotional level because they know what you need in this moment is to be heard, to be given the time, space, and attention to talk about how you feel. This can strengthen your relationship with them in ways you probably haven’t even thought of.
Of course, you run the risk of someone telling you your emotions are wrong. For instance, if you tell them, “Well, I’m feeling a bit overwhelmed today,” and they immediately shoot you down with “Oh, don’t be overwhelmed!”, that person is telling you your emotion is wrong or that it’s easy to dismiss. These are people you might want to keep at the chitchat level of friendship or - if you're up to it - work a little harder to involve in your life.
You’re never wrong about how you feel
Dr. Paul Jenkins, my friend who’s a renowned positive psychologist, always says, “You’re never wrong about how you feel.”
Our knee-jerk reaction to people telling us they have negative emotions is to “fix it”. When they tell us they feel lonely, we usually say “Hey, I’m here! You shouldn’t feel lonely.” Or maybe they feel powerless, and we say “Don’t feel powerless, you’re a fighter!”
We might think we’re helping and getting them out of an emotional funk. But that’s actually a way of shutting down their emotions and telling them how they feel doesn’t matter.
Emotions aren’t the problem; they’re the key to connection! Give them the space to feel how they feel and invite them to talk about it with you.
So if you’ve started opening up about your feelings instead of your circumstances, you can also encourage people to tell you about theirs. With friends and family, you’ll want to ask, “How are you feeling?” instead of “What happened to you today?”
Even when you ask emotion-focused questions, people usually respond with circumstances. So after they go into detail about that, ask again: “So, how are you really feeling about that?”
It takes asking about emotions a couple of times to let them know you’re willing to go there, that you’re sincere about listening to how they feel.
From my experience, their answer is usually surprising. We assume we know what emotion they’re feeling because we base it on how we would feel in those circumstances ourselves.
But what they’re feeling might be completely different from what you expect. It changes the whole conversation because then, you can really connect and understand from their perspective.
You might sometimes think they’re wrong or they shouldn’t feel that way. It’s important to acknowledge your thoughts about it, but it’s also important to remember that it’s not your place to dictate how they should feel.
One of the things my mentor taught me is that you don’t really have to know why they’re feeling a certain way. My mentor taught me I don’t really need to know why they’re feeling a certain way. They’re feeling an emotion, and I can hold space for that.
That’s why silence is an amazing and powerful response. It’s hard and it can get uncomfortable, but sometimes just sitting there silently is the best thing you can do for them. When you show them that you’re paying attention, they’ll feel comfortable enough to elaborate more knowing you’ll stay there with them.
It’s a journey
Discovering your emotions and helping others with theirs is a journey. You’re going to make mistakes. Trust me, I’m still on that same journey and I’ve gone the wrong way a few or so times.
When you want to build meaningful relationships by having authentic conversations, you might notice you’re slipping. For instance, you might instinctively go to circumstance instead of emotions when you’re talking to someone important in your life.
When that happens, pause and reflect. Think about how you feel, and try talking about it at length.
This goes both ways! You also need to open up space for other people to talk about their emotions. A good way to do this is by asking some hard questions:
“How are you feeling about our friendship? Your life? Your work? Your family? Connection with God? Success?
You might think, “But what if it gets awkward?” Let it get awkward. Anticipate uncomfortable emotions; don’t worry, it’s part of the process! once you get to that deeper emotional level with someone, it’ll be really worth it.
This really changed my life. It helped me improve my relationships with friends and family and make effective connections with new people. Sometimes we have no idea what’s going on in people’s lives, even the ones most important to us. So it’s important to check up on them and make sure they’re confronting and dealing with their emotions.
Imagine how much you can affect a person with one simple but powerful question, “How are you feeling?”
How do you feel right now about this article? Have you had an authentic conversation with someone in your life recently? How do you think it went? Share some of your stories in the comments!
For many of us, being successful on Youtube seems like a far-flung dream. But Nate Woodbury has been there; he's made it happen! In this podcast, he shares with us the seven biggest lessons that he's learned during his journey to 40 million views. Check this out!
Over the years, Nate Woodbury has helped, managed, and guided multiple YouTube channels to success -- and his experience has taught him a bunch of important lessons that anyone who wants to succeed on YouTube should know, such as:
- How and why you should take advantage of YouTube search
- The importance of doing keyword research BEFORE even shooting your videos
- The real deal with YouTube's partner program
- How you should deal with competitor ads that are being displayed on your channel
- The best way to create eye-catching and attention-grabbing thumbnails
- How often you should post to satisfy YouTube's algorithm, and
- The deal with watch time and YouTube analytics
These lessons have guided Nate. They helped him get to where he is now -- a thriving YouTuber and YouTube producer in the how-to space.
Every entrepreneur wants their business to succeed; that's just a given. In this podcast, Nate Woodbury shares with us the nine key ingredients for business success. These he discovered in the process of running his own businesses for a decade. Stay tuned!
Okay. You want your business to succeed. -Yeah. -Right? And there are 9 ingredients or requirements that if you're missing one of these, it's likely your business will fail. -Okay. -So, we're going to cover all 9 and hopefully you're taking notes and checking these things off to make sure. Otherwise your business is likely to fail. -9 things. I'm curious what they are. Is that, is it like a specific order thing? -Not necessarily specific order. This first one should be obvious. I'm going to say you need to have a really good idea. -Okay. -Right? Because there's a lot of businesses that will fail just because their idea really isn't thought all the way through. So, how do you quantify that? I don't know how to tell if your idea is good or not. Everyone thinks that their own idea is good. -Yeah, yeah. -So, that's all I'll say about that. That's number 1. You have to have a good idea. -Great. -To succeed in business, you've got to be disciplined. Because you're not just filling one role but now you're the boss. And you're the security guard, or you're the accountant. You're the marketing team. -Yeah. -And you control your own schedule. And you get to work where you want. -And it's the best part. -And you get-- you get full control of the budget. You get to spend the money how you want. -Which could be the worst part. -And so, I think that's the biggest reason why a lot of people don't go into entrepreneurship. -Okay. So, we're talking about discipline. Like, what do you mean by discipline? -Really, the ability to focus, to prioritize, and to make sure that you're working enough. You know, I mean, that 8 to 5 schedule is common but that was just arbitrary. -Right. -Divide the day in 3. You sleep, you work 8, you play 8. -Yeah. -But if you're going to work for 8 hours, what are you going to do? -I could especially see that being you have to discipline yourself with those 8 hours, right? Because if you're working from home, we're pretty easy... -There's an office just around the corner and it's a big video game console set up in there. -That's a pretty idea. -Maybe they're gamer. I don't know. And that brings me the third requirement here is tenacity. -Okay. -And what I mean by that is... Because I had 8 and a half years of a financial rollercoaster. -Okay. -Like for real. -Yeah. -Like some of the lows, one time I was in the Walmart parking lot in tears because I couldn't afford to buy diapers. -Oh. -Right? That's legit. -Yeah. -It's a hard time. Why didn't I get a job, right? Okay, then another time, this is not too long ago like 4 years ago if I were to guess. Maybe 5. Asking my mom if I could borrow money or not necessarily borrow. "Can I... can I have some money?" -Mm-hmm. -And my mom asking me, "Nate, why don't you go get a job?" -And you have to have that conversation. -Yeah. -Yeah. -And I still stuck with it. -Yeah. -And now, my mom and dad will say, "Wow, we're sure proud of you, Nate." Well, what about a few years ago? I was doing the same thing then. -Yeah. -So, even just a few days ago, somebody emailed me and asked me about that tenacity. Like, how do you stick it with it? And it's really... I have something that I really believe in. It's like, I believe that what I'm creating and I believe that entrepreneurship is noble. And, like, quitting on that is like failure at life for me. -Yeah. -That's what it feels like. -Yeah. -To go back and get a job, I just feel like that would be a failure. And yeah that's just my mindset. I'm not saying that employees, or anything like that, that they're failures. I'm just saying that's for my purpose and whatnot. And so, I'm putting tenacity as a requirement because I think I took longer than some. I mean 8 and a half years before I finally... -Yeah. That's a good long time. -But yeah. I mean, I would still... You know, I'm 10 years in. 10 years in now. I'd still be going even if I were still in the financial roller coaster. -Yeah. That's a great one. I think that's... And that's inspiring for myself as a writer and actor. It's very easy sometimes. Or actually, I won't even say myself. "Are you someone that more people know?" Chris Hemsworth. The guy who plays Thor. He talks a lot about how he and his wife for a long time were like, "Can we keep doing this?" Because he was a freelancer and it's the same thing where he's totally an entrepreneur, right? And and they talked for a long time like, "Why don't I just go get a job?" And they decided that they were going to stick with it. And I totally agree. I think it's like.. It has nothing to do with going and getting a job being a bad thing. But it's if you've put your mind to doing something and you don't have the strength to keep doing it, then it's not going to work. And that's a failure on you. For, like, for yourself personally. And I feel that all the time. I'm like, if I give up on this, that's me. That's not anyone else. And so, I have to keep going, right? I love that tenacity, it's a great one. -Okay. So, those are attributes. Talking about the business. I put one category as a brand. -Okay. -Like a business really needs a brand. And what I mean my brand is not necessarily a logo. That's a cool thing to have. But like in my case, I've had different logos. I've had different brands. But until my brand really had a track record behind it. So, that's what I mean. Like a brand that actually means something that... -Yeah. -And you can do things to really ruin your brand or whatnot. So, that's what I mean, is it's important to have a good brand in order to have a successful business. -That makes sense. Brand kind of being like, "What's the feeling? What's the vibe I want people to feel?" Right. So, what's next? What do you... What comes after that? -So, then you've got to create a system. -Okay. -And that's going to sound really official perhaps. But think about the most successful hamburger chain on the planet. The most successful chain -- period -- in businesses is McDonald's. -Yeah. Yeah. -They really have a system that they sell. They don't have the best burger necessarily, the best fries, or yeah it's shake. But they-- they have a system and they have a brand. -Right. -Their system is that they can hire a high school student. And they'll just run the system. And so for me, when I hire a new editor, we have a process that we go through and we just train them. They bring their skill set. But we train them to follow our system. It's like a checklist or whatnot. So, there's a difference between being self-employed and being a business owner. Somebody who's... A business owner will actually create systems and those systems either run automatically through software or they hire somebody to run that system. So, a business owner can take a step back and look at how's the business running. "Ooh, here's something that's broken. Let's fix that. Let's create a system that will make that work better." -So, if someone feels like maybe that's kind of intimidating. Someone feels like, "I've got a really good idea. I know what my brand would be and I want to get there. But a system? That's kind of intimidating", right? -Actually, I'm going to recommend a book. -Okay. So, it's called E-Myth Revisited by Michael Gerber. "E" stands for entrepreneur. -Awesome. -So, find the book the E-myth and it will really just like open your... It will cause a paradigm shift. You'll see the world of business in a whole different way and understand the value of systems. Yeah, my company would be chaos and non-existent without systems. I'm going to talk about another one. -It's another kind of big word that might be intimidating. And I'm going to talk about what leverage. Leverage is required for profit. It's like, if I can create a service that's valued at this high but it only costs me this much, that's that's where profit comes from. And I found a great opportunity and hiring people in the Philippines. Because I can hire people in the Philippines for $3 per hour that are college-educated and that's a dream job for them. So, that's cool. Because that's a huge blessing to me. And so, what that allows me to do in talking about leverage is I can assign them tasks that normally I'd have to pay people here 20 or 30 dollars per hour to be able to do. -Right. -And so, I can create services and sell them at a cost that's extremely competitive and yet still be having lots of profit. I guess going back to systems, leverage can be applied to that too, is it's you're making things so efficient that I don't know how to explain without using the word leverage. But you're just really leveraging things like a lever allows it to lift something heavy. -Right, right. -With small effort. And so if you create systems or tools or resources or leverage people or money or time to create more work. Than you have something of value that people will buy. -So, we've talked about some like good mindset, right? You to have your good idea, you need to have discipline and you have tenacity. Right? And then outside of that, we're like, "Now, how do you have a brand and making systems and then turning all that into leverage so that you can make a profit?" Right? And that's how you're going to get going with your business. So now, it's like, "Okay. Now, how do we see that in action?" -Well, let's break it down. There's going to be 3 different areas of your business. Okay? You need to have traffic or some source of customers or lead generation. So, let's call that what traffic. -Okay. -I use YouTube for a lot of traffic. And I can I can link to a video right there my my leaf strategy video, okay? So, where are your customers going come from? Do you have a storefront in Times Square? -Right. -Or do you advertise on TV or radio? Do you have banner ads online? Do you have a YouTube channel? Where's your traffic coming from? -Yeah. Then you need to have the ability to sell. -Okay. -Alright? So, how do you take a lead and turn them into a customer. -Okay. -So, you've got to have a some type of sales system in place. -Right. -And then you've got a fulfill. You've got to have some way of delivering that whether you're manufacturing and delivering a physical product or you've got a service that you're providing. -Right. -And whatever it is, you've got to provide good fulfillment that... Like good customer service that you get good reviews that's not going to hurt your reputation. That's going to have happy customers that's not going to have lots of returns. That your products aren't breaking. So, if you have a good source of traffic, you can turn that traffic into leads and sales. And you can keep your customers happy because they're getting what they expected. Those were the 9 requirement ingredients to have a successful business. -Okay. -Okay. Now, with that foundation, the next video that I highly recommend that you watch is my leaf strategy video. I mentioned traffic and I mentioned YouTube. My strategy really, really works and it's so much so that on one of my channels, we brought in 7 figures last month just from one channel. And this is the strategy. So, click this video up here. It's my leaf strategy video so you can learn how to get lots of traffic from YouTube.
Business isn't always going to be smooth-sailing -- a fact that is known by every successful entrepreneur. In this podcast, Nate Woodbury shares with us several helpful tips that can help you save a failing business. Stay tuned!
How do you stop a failing business? All right, I've got a successful business, but I've had many fails. And my first eight years -- eight and a half years -- have been a financial rollercoaster. And I switched directions and so I've had many failures along the way. So, how do you stop that, and how do you actually achieve success? Because I fill in there now, I can share some of my secrets with you. So, when you know your business isn't succeeding or isn't succeeding like you want it to, you've got to be objective and separate yourself emotionally from it. Okay, you've got to be objective and just look at it logically and find out what is going wrong. Because in order for you to fix it, you've got to know what's going wrong. I mean, maybe you need a second pair of eyes to come and look at your business and help you figure out what is going wrong. The next thing I want to recommend is to create systems. And if you haven't read or listened to the book, "The E-Myth Revisited" by Michael Gerber-- So, the E-myth Revisited. Man, that is a must-read, and that has a good chance of saving your business from failure. Systems mean that instead of me wearing all the hats and just being an employee and being self-employed wearing all the different jobs in my company, that I systematize my business. That I create a system and hire somebody to run that system or create a program to run that system or hire this person. And so, I'm systematizing my business. This allows me to work on my business continually making improvements and making it better and ensure that it will succeed and grow and be profitable instead of just working in my business --being a slave to it. Another way to look at this is if you're working as the technician instead of as the owner. All right? I mean, think about McDonald's. Like, a McDonald's is a very successful business franchise. Do you ever see the owner? I mean the owner of that location? No. You see the high school students. You see the manager, perhaps? They're the employees that are hired to run that system. And so that's one reason that you might be feeling is if you are the dishwasher, if you are the cook, you're working as the technician, not as the owner. Okay, this is one that I have struggled with. And I've made improvements in and want to continue improving. And that's that I try and sell what I want instead of what my customers are asking for. Because in some cases, I feel like I know better. I know what they need, so I sell them what they need. Okay? I've learned that they know what they want. And they're not going to buy what they don't want. So, I need to sell what they want and if I can also provide them what they need. And you can do that through education, right? So, if you sell them what they want and educate them on what they need, for so long, I did struggle because I only would-- I was only willing to sell them what they needed, but they didn't know that they needed it, right? Okay, another piece of advice, and it's kind of hard because we live in a world with lots of shiny objects. I would focus on one thing at a time. Just focus on one step at a time. So, you've got this big idea. You've got this big launch campaign and all these things that you want to set up. This big sales funnel, these websites, the marketing videos that YouTube channels social media. Wow! Right? Just focus on one thing at a time. And focus on the most important thing like what's going to bring in revenue today? Is this Facebook campaign cool? Is it going to be great long term? But is it going to bring me revenue right now? I've got to focus on bringing in revenue right now before I can go there. Does that make sense? Maybe let me say it this way. Just don't over complicate things. And we can make our businesses way too complicated. If we just take a step back and simplify. Okay, this is advice that I wish I would have given myself. And I knew better but I got a business loan. I had already been in business. But I got a business loan so that I could invest in marketing. And I thought that marketing was going to help me scale. It didn't work. I didn't have proper sales funnels in place so that all that marketing money just was wasted. Yeah, that was-- that was a lesson learned. Don't go into debt. Don't go into debt for your business. It's so easy to start a company and be an entrepreneur and create a very successful, profitable business with zero money in the beginning. Okay. And I guess I had another point here talking about shiny objects. I wrote, "Filter shiny objects that don't really lead to direct results." There's a lot of shiny objects out there. Different programs, different campaigns, different tools, different gadgets that are awesome. Like I still don't own a drone. I wanted a drone ever since they became popular. But I don't know how I'm going to use a drone to actually make revenue for my business. I could get it and write it off because we do so much filming. And I have all these desires of getting a drone. Maybe I can justify it. But the moral of this story is, just filter the shiny objects that don't lead to direct revenue if you want to save your company. Alright. How consistent are your sales? If you don't have consistent sales, then your great risk of failure. You've got to have revenue coming in. You've got to always have new clients coming in, or you're at risk of failure. Okay, that's an all stage. Is that a place to me that a place to the beginner. So, look at consistency. Be honest with yourself about how consistent your new customers are coming in. Okay, this next one was one that I am very good at. I really have tenacity at making a mistake and picking myself up and learning from it and moving on. So, I feel like I've got a lot of entrepreneurial wisdom, a lot of business wisdom. Because I make a lot of mistakes and I learned from it. So, that's the biggest tip right there if you want to reverse your business from failure and move it towards success. Be open with yourself about mistakes. What mistakes have you made, and what can you learn from each one of them? You know, don't just be hard on yourself and judgmental of yourself. You didn't do it on purpose. What can you learn from every mistake? I want to work this one because it sounds cliche. Like, solve problems. Find a problem that you can solve. But I want to contrast that instead of just creating a product, right? Instead of just creating a service, "Ooh! I can create websites for people." Yeah, people want websites, right? I'll create websites. I'll be a web designer. Well, I want to recommend that you create websites that do something specific that fill a need, fill a void. I look at it in terms of results. When I had a web design company -- right -- we designed over 500 websites. And my clients were happy. They had a pretty brochure that they could show their family and friends. And yet, I knew that their website wasn't getting traffic and they weren't making sales. That's discouraging to me. It's totally discouraging, and that's why I don't have a web design company anymore. There's a longer story than that. But I love results, and I recommend that you create a product or service that you can get them predictable outcomes and results. Okay. Here's one that I've learned through experience. And I'm going to call it to know your value and prove it. All right, I knew the value of my YouTube service, but I didn't have a track record. I didn't have a portfolio in large scale like I was trying to sell. So, I decided to prove it. And it took me 2 or 3 years without making any money. Then I proved it. Then I had a track record, and people would come to me I didn't have to pursue them they would come to me saying, "Hey, do for me what you did for them." So know your value and prove it. Just even if you have to give away your services, give away your product for free, invest in yourself, invest in your portfolio. Prove it. This one would be a hard one for me just the way that I'm wired. But maybe this will work for you. Get a job to remove the financial stress. Maybe, okay? See how that resonates with you? Just think about what would it be like. I mean, yeah, you're going to have less time to work on your company. But if the stress was gone, if the urgency was gone because your bills were paid, would you be able to turn your company around? Here's another cliche one. Okay, set goals and know your why. Why are you in it? You know, so when you get smacked down, you get punched across the face or something and hit some big obstacle or setback or some failure. When you know why, it's easier to get back up. And if you're setting goals and you're making progress towards them. If you don't have goals, then you don't know where you're going. And you don't know if you're making progress. So, you've got to set goals and have a foundational why beneath them. Okay. And lastly, you know, if you're trying to avoid your business from failing, maybe it is time for this business to fail and just to go and start a different one. Now, you know what doesn't work, go start one that will work. Take all this knowledge and go start fresh. I'm not saying that's the right answer. But maybe it is. You would know better than me. Now, with that foundation, the next video that you should watch is what I would do if I were starting a business from scratch. I share all my secrets on how I created my business that I absolutely love and what I would do if I were creating it from scratch again to save me from making mistakes. So, go watch that video next.
There's a lot more to YouTube than most people come to know. In fact, most people have only scratched the surface! In this episode, Nate Woodbury will be answering some of the most common questions regarding YouTube. Check this out!
Okay. We're tackling it. YouTube for dummies. You're not a dummy. But you know what, we're answering some really good questions about YouTube. I produce 13 different YouTube channels. My biggest one is making 600 thousand dollars a month. So, I have some answers for you. Okay. So, the first question that I have is: what are the best ways to make money on YouTube? Now, there's ad revenue that can be a good way if you're a really good entertainer, if you're willing to go a few years without making significant money. So, you've got another way of paying your bills, right? And you can make entertaining content for a few years. Wow, you can really do well with ad revenue. Personally, it took me several years. I did make $16,000 last month. It averages about 12 right now. $12,000 thousand dollars per month. But that's just icing on the cake because I have a lot of expenses. That's not all profit -- right? -- for my business. So, that's just one way. That's one way you can make money is ad revenue. YouTube will put ads. So here's your video. YouTube will put an ad in front of it. (or is that behind?) So here's your video right the front of it. So, here's your video. YouTube puts an ad in front of it and the advertiser pays money to put that there. Well, YouTube gives you 55% of it. So, that's how you can make money through ad revenue. But if you've got a business, you've got a product or service that you sell if you're an expert, like a coaches, speaker, and author, YouTube is an amazing place to share your expertise. And then people will want to buy what you have to sell. People get your free advice on YouTube and then they want to go to your website and hire you as their coach, hire you to come speak. They want to come to your events. They want to buy your courses. So, that last one -- digital courses -- that's where you going to start making the most money early on on YouTube. Let me just share with you a story. So, Kris Krohn, 2 years ago, he was hoping from all this YouTube traffic to get people to come to his local events in Utah. In the previous year, only one person had come to his event. And yet everyone was saying, "How can I work with you. I want to learn from you. This is so amazing. Can you help me invest in real estate?" And yet, no one was willing to come to Utah to attend his event. That's how he was mainly making money is by people coming to his events and selling them things at the end of event. So, we then decided to create a digital course. Long story short, we created the course, we launched it. We made 6 figures that month. It's done very well ever since. But guess what? Fast forward 2 years. Today, Kris puts on events and he fills them mostly with people outside of Utah. So, he just needed to get his channel to a bigger space. So the the courses are how you're going to monetize your channel the fastest and the most significantly. Ad revenue will start to come in after a few years. People start to get people coming to events or hiring you for speaking engagements after a few years. So hopefully that puts things in perspective. So, how do I personally make money on YouTube? Well, I mentioned ad revenue. I get a lot of leads for people wanting me to produce their YouTube channel. They're experts and they hire me to do it from start to finish. So, we help with the topic strategy. We do the filming we do the editing. And we do the lunch. The thumbnail design everything. So, I make money from that. I also have an affiliate arrangement with... My biggest ones are virtualassistanttool.com. That's a great affiliate program. So, virtualassistanttool.com. Also procart.org. Okay, this question that came in is kind of interesting. I'll read it. It says is it still possible to make money on YouTube without making videos in 2020? This was it's still possible to make money on YouTube without making videos, what do you... How are you making... I don't know. I don't know if it's still possible because I don't know if it ever has been possible. That's what YouTube is all about is making videos. Maybe you're stealing other people's content? Sorry. I'm the dummy on this one. So, I don't know how to answer your question my friend. So, this is a great question: How do YouTube channels benefit from getting more subscribers? Right? The more subscribers you have, that's like your following. It's your tribe and when you post a video, a good portion of your subscribers are going to watch that video. So, if I've got 10 subscribers, one person watches. That's 10%, okay? if I've got a million subscribers and that's same 1% watches. Well, hey, at least I got 10,000 views. Or some channels get 100%. You know, they get it. They have 50,000 subscribers on their channel and they'll on average get 50,000 views on their videos. So, it depends on the type of content that you're creating. But the more subscribers you have, it's really a good indicator of the momentum that you have. How many views you're getting every single month. I can go back even more basic. You can subscribe to a YouTube channel. Let's talk about how does it -- subscribing -- benefit you. So, if you watched a video that you like, you think, "Oh, I would like to see more like this." Or "I like this channel." Then you can subscribe. And when a new video is uploaded to that channel you can get an email notification. You subscribe and turn on the alerts. Or when you go to your YouTube home screen, you'll see videos that YouTube thinks you would like to watch next. Because you're a subscriber, it'll suggest videos from that channel. So, by people subscribing to my channel, my content is shown to those people more often. Okay. So, this was a very specific question and it's kind of assuming. It says, "Why do financial videos on YouTube make more money than other videos?" Well, by financial, I can definitely agree that videos that are talking about how to make more money in business or how to make more money in real estate, those videos do make more money because advertisers are willing to pay more money for audiences that are looking to make money. Because they have programs to sell and like in the the space that I work with Kris Krohn, how to invest in real estate. And real estate is the largest commodity out there that we can typically buy and sell. You know, a property might be $250,000. And that's kind of an average price of a home. And so to learn how to invest in real estate, people are willing to invest at a higher amount. And so there's just larger amounts of money to be made there. Versus I can make a great channel about cute kittens and cute puppies and cute animals. But I don't know that I'm selling anything. I might just get lots of views. Maybe I'll get some some ad revenue but who wants to advertise next to those. How is it going to relate to their product it may or may not. Okay. So, why is video editing so important to a YouTube channel? Well, you've got there attention. It's not like a podcast or radio where you're just kind of listening to you in the background. With YouTube, they've got their phone out or their computer and they're giving you their full attention. If you've recorded for 17 minutes but there's some dry spots throughout there, you definitely want to go and edit out those dry spots. Since that video up to 11 minutes. So, that it'll keep their attention and you can keep their attention watching to the end. Because here's the thing: If people watch all the way to the end, the YouTube algorithm sees that and will recommend your video to more people. So, the more watch time you get, the more people watch the whole thing; the more people that video will be promoted to and the more people will watch there's a lot more watch time and so forth. Editing isn't really to make your video look more professional. It's just to keep people's attention more. This is an interesting question. Should I trust the Shopify gurus on YouTube? I'm going to go a little bit more broad and like how can you know if you can trust someone on YouTube? Yeah, that's a good question. Like how do you know that you can trust me? How do you know that what I'm sharing with you is true or not? It's kind of the same way that you you know it in real life. I mean, when you meet someone, you have a gut feeling, with YouTube, you have a little bit more advantages. Because you can dive in a little bit deeper. You can do some research. You can watch more of their videos. You can get to know them a bit a little bit better. I mean, it's not like when you're in a sales situation and and the person's right they're trying to move you towards the clothes. On YouTube, you can take your time. You don't have to go to their website for months and months, right? If you want to know if you can trust them, watch more other videos. Learn their personality, see if you agree with them, find a controversial topic that you have a strong opinion about. And go and watch and see what do they think about it. You know, integrity is doing what you say you're going to do. And what you teach. Right? So, if you teach to do something, are you doing that thing? That's a big ingredient for trust, right? So, pay attention to what they're doing in addition to what they are saying. See if you can research and find out. Okay. This next question, "How to outsource YouTube video editing?" Well, you can hire me and my team. We'll do we do the filming editing strategy and the launch. But if you just need an editor, you've got the filming side down... Man, I have a recommendation for you. It's virtualassistanttool.com. It's what I use. That's where I found all 14 of my employee. Oh, I have to take that back. I've got 2 sibling that was hired and I've got a friend that was hired. But everyone else was hired through the virtualassistanttool.com. And I've got other videos about why I hire people in the Philippines. I can link to it up there. You'll find other videos on my channel that teach the different of aspects of how you can actually hire a video editor. Okay. So, question here I've got a read to you. It says, "Every video I try to upload on YouTube says, it's copyrighted. How can I remove the copyright from those videos?" Okay, YouTube can scan your video and know if you have rights to that or not. And if everything that you upload it says it's copyrighted, it means you don't have permission to use that. It means it belongs to somebody else. So, how you can avoid that is to pull out your phone or your camera and make a video and you create the footage. Don't take someone else's content. Don't take someone else's music that you don't have the rights for. Buy the music or create the music. Make your own videos like this video right here. No one else owns the copyright. When I upload this to YouTube, it's not going to give me a copyright warning or notice because no one else owns this. It's my camera. I'm recording, I'm talking. I own it. I'm uploading it to YouTube. And that's what you've got to do to avoid the copyright garbage. How much does it cost on average to make a YouTube video? Well, if you you already have one of these in your pocket. So, pull it out. Hit record. Talk to the camera just be conversational. I can make an amazing YouTube video like that. Now, you can upgrade. You can increase production costs over time. But let's start at free. Start at free. Start getting results there and then you'll know when the right time is to buy a new light or to get a better microphone. Or to get a DSLR camera. Because you want to be able to blur the background. I love blur in the background. See, how I do that blur. I mean watch this. Now, look how blurry that is. That is awesome. See, if you want to be able to do that, like start with your phone. And then invest when the time is right. So, this question I'm going to twist my answer a little bit because the question is how do I stop the edge which come in YouTube. I'll actually give you two answers. Now, I don't see ads when I go to YouTube. I pay for YouTube's premium. It's like 12 bucks a month. So, my YouTube experience is ad free. The creators, they still get paid a portion of it. Instead of getting paid for the ads that I would see, now they get paid for the premium that I pay each one. They get their pieces of that. But the other way that I want to answer this question is I love ads. Because if I make a video that YouTube pairs an ad with and it does well, YouTube will promote my video and my video will get lots and lots of views. I have a video that's got 5.4 million views not because it went viral but because YouTube paired an ad with it and then started promoting it. So, you don't want to turn off the ads. You want ads before your video. Even if it's a competitor. Even if it's a competitor that competitor is going to bring you traffic. I love this question: Can one seek therapy on YouTube? Well, yeah. Live On Purpose TV, doctor Paul Jenkins. He's a positivity psychologist. There are lots of channels like that where you can get therapy. Now, I love watching content like that on YouTube. But I also have a therapist. So, I don't think YouTube can fully replace a real therapist. I think everyone should be seeing a therapist. In addition to my therapist, I have many coaches that I pay thousands of dollars to every month. So, that I can always grow and always learn. A therapist is not a bad thing. A therapist is a really good thing. If you have a therapist, good for you. If you're thinking "You know what? I'm just too hesitant. I don't want to go see a real person. Can I get therapy on YouTube?" I'm going to say do both. Do both. You can definitely learn a lot and gain a lot of insights. And use YouTube with a real therapist. Okay. I've got two last questions. Second to last one: How do we start our business on YouTube? Okay, start a business off of YouTube first. Okay? Just create your product, your service, your event. Whatever it is, create something of value and sell it. Start making money. If you have something that's a value that you can sell, then create a YouTube channel. And watch more videos on my channel to learn how to build a following so the leads will then go into your business. How do you start a business on YouTube? I guess the other way is you have a job and you don't need to worry about money. And you just start YouTube as a hobby. And after a few years, you'll have a big enough following and your audience will tell you what they want you to sell. They'll tell you what they want to buy. And so you can go that route. Last question: "Mr. Nate. How would you make a better YouTube?" That is a tough one because YouTube has done so many things right with their partner program. I mean somehow and I know that this is a controversial topic. I would clean up YouTube a bit. I want the full YouTube to be friendly for my children. I really have to monitor things a lot there. So, that's one thing. I love the results I'm getting. It takes a long time. It takes 12 to 24 months to really start to get real momentum. I mean, you want to make seven figures on YouTube. You've got a 7 figure business already, you want to use YouTube to market it, it's going to take two or three years to really build a significant following and to generate that additional seven or eight figures of revenue. The strategy that I use works there's a lot of people succeeding on on YouTube. But there's there's so much content being uploaded to YouTube every minute. Go ahead and look up the stats. You probably know the stats. You know, this might sound weird. but I want YouTube to continue making all the algorithm changes that they're making. A lot of my friends make content that chases the trends or finds a loophole. And when there's an algorithm change, they really suffer. Their income goes down. Their views go down. Their channel can contract. That's never happened to me. Every time there's been an announced algorithm change or whatnot, my channel is either steady at gradual growth or it's increased because I make content that people are searching for. And I make content that will make YouTube money. So, if they're making an algorithm change is because they're trying to filter out a lot of the garbage to find my channels and to find my content. Now, if you don't know about my leaf strategy, this is something you want to know about. If you want to succeed on YouTube, watch this video next. My leaf strategy video. That's how I've achieved the level of success that I have across all 13 channels. It's how you can make a video and get it to rank number one on YouTube on day one. Go watch my leaf strategy.
It's natural for people to assume that YouTube producers make money through YouTube ads. But did you know that there are far better income sources than ad revenue? In this podcast, Nate Woodbury shares with us the five different ways he makes money on YouTube, as well as his thoughts on each one.
I can make money in 5 different ways. I'm going to tell you how I make money online. The 5 different ways I make money. I'm going to dive right in and share with you the 5 ways that I actually make money. I'm going to share with you which ones are my favorite. Kind of what I like and dislike about each. And then I'll share the secret as to why I've been able to be so successful in making money in these ways. Okay. So, let's talk about ad revenue. A lot of people know that I'm a YouTube producer and so when we're looking at money, they think, "Okay, we'll you make money from YouTube advertising." I do make a significant amount. It's actually much higher than I thought it would be. Because my strategy is a bit different. My income last month was $16,000 from ad revenue. So, that's the respectable amount, right? That's a respectable amount. But it's only icing on the cake. So, the second way that I make money is I sell done-for-you services, right? People come to me to produce their YouTube channels. We do the filming, we do the editing. Okay, even before that, we do the strategy. So, we do the strategy, the filming, the editing, the production for YouTube, the thumbnail design. We do it for you. And I have different packages ranging from over $100,000 all the way down to $24,000. That's what people mainly come to me for is my done-for-you services. And that is where the majority of revenue comes from. I also have a YouTube course. Now, it's not a majority of my revenue yet because I've only just launched it. But what I've done with some of my other channels and promoting my other clients' courses, I do expect that it will exceed and become the dominant source of revenue for me. I've got a YouTube course that's $2,000. Okay. Now, there are variety of other ways that I make money that I'm going to categorize into one group. I'm going to call them affiliates. Okay, I do get paid affiliate revenue. My biggest one and I feel like I should not share the number. Let's just say it become significant. I hire people in the Philippines and I teach a lot of people about how I do that. And the tool that I've been using for 10 years is called virtualassitanttool.com. I'm an affiliate with them. And so, when I send people with that website, if they sign up to use that service then I get paid a monthly commission. And the cool thing about it... And I recommend this as an affiliate program for you. They don't stop. So, once somebody starts paying a monthly fee, years go by and I'm still getting a percentage out of that affiliate commission. So, virtual assistant tool is my favorite affiliate program. One that I actually haven't promoted for a long time is procart.org. It's a great shopping cart. But I haven't promoted that for years. And so, if my income dwindled from that, I think I made 150 bucks last month. But that's another affiliate program. You know what? I don't make any money from Amazon affiliate program. Not a dollar. Not a dime. It's crazy. I buy a lot of stuff on amazon and you think that the links that I've shared with people will at least earn me a penny or something. And also, you may know that I do a lot of speaking. In fact, this weekend I'm flying out to Washington DC to speak about YouTube. I just spoke in Miami. I'm speaking after I get back from the Philippines, I'm speaking in San Francisco. You know what? I don't get paid as a keynote speaker. I don't get paid for my speech. So, that's just as a side, that's a way that I don't get paid. But that is kind of my marketing, right? I don't really do traditional marketing or advertising. I do YouTube influence building and I speak. Alright. Now, here's another way that I do make income. And it's my least favorite. Okay, consulting. It's not that I don't like consulting in the moment. But I don't like putting hours on my calendar and I don't like that it totally drains my energy. So, that if I even do 2 consulting hours in a day it makes it... So, I can't be productive the rest of the day. So, I charge $1,000 per hour. Maybe I should charge more than that now. You know, I sell that in quantities for 4 hours or I have in the past. I'm not really... I've turned people down for that recently. And maybe that's a good time to talk about kind of the pros on cons. What's my favorite? The least favorite is the consulting. Again, it's not because I don't enjoy the consulting work or helping people that way. But I just... I don't like trading my time for money even though $1,000 might seem like a high amount paid per hour. Trading time for money is... It's challenging for me and like what I said... I put a lot into it. When I put in consulting, I'm all focused on them, their channel, their business. And so, when I'm done, I mentally exhausted. And I need to take a nap. I need to sleep. And I'll be ready to work again the next day. So, let's talk about ad revenue. It is one of my top 3. Kind of like icing on the cake. I don't really have to do much anymore. The thing that I don't like though is it's not predictable. I don't really control it. One month, it can be 18,000, the next month it can be 8,000. And that's just one specific channel that I'm remembering. The real number's for. So, I don't really control it. So, I like it. It's like icing on the cake. But I don't control it. Now, I love my done-for-you packages. They're very profitable. And I love how to get results. So, I've created a service that I can charge a high dollar amount for that gets results that are way higher than the dollar amount that I charge. And I've hired a team that does it for me. So, where I still provide the expertise. My team puts in the long hours and I love that. The disadvantage to my done-for-you service is it's difficult to scale. Because it's a big project taking on a new client. And I do take on new clients but not like hundreds of clients a month. I take on a new client each month. Just one, right? So, it's a harder to scale. So, that brings me to talking about the last one. Selling a course. So, that brings me to my digital course. It's really nice. Because it's fully leveraged as I can be. I put a lot energy and heart. I worked on this since the beginning of 2019. And It's taken a lot to create. But now that it's created, it's automated. Right? It's automated, I can control it. And I can scale it. Okay. So, now there are several areas that I am making money on my business. And what is the number 1 strategy? How was I able to get traffic to be able to sell all these things. And that's through my leaf strategy. I do keyword research before filming. If you don't know yet my leaf strategy is or you're not perfect at it, watch this video right here. This is where you should go next. Watch my leaf strategy video and you'll know how I get in all the traffic through YouTube to buy my course. And that's why I'm so successful.
If you're a business owner or dipping your toes in self-employment, it's important to continuously broaden your knowledge of entrepreneurship. In today's podcast, Nate Woodbury lists nine must-read books for business owners who are looking to maximize their success. Stay tuned!
If you like business and entrepreneur books as much as I do, this video's for you. Because I've got nine amazing recommendations out of hundreds. I mean, I was going through my audible list thinking, "Okay, there's a lot of good books here." And I narrowed it down to the top 9 most amazing business books that are a must-read, must listen. Okay. Number one is actually a two-book set that I recommend by Robert Kiyosaki called Rich Dad, Poor Dad and Cashflow Quadrant. If you have not read those books, even if you've heard about them, you think that you know what they're about, go and read them. Go and listen to them and really understand that cashflow quadrant. It'll make a world of difference in your mindset, your paradigm that you see business in and money. Yeah, those are a must-read for every entrepreneur. Second book. Oh, I have to say the same thing. Seriously. The E-Myth Revisited by Michael Gerber, okay? That is a game-changer. It's a game-changer. I mean I'm all about systems. I'm the master of efficiency as many of you know. Reading this book really painted the picture of how I could do what I learned in the cash flow quadrant. Of changing from self-employed to a business owner. The E-Myth Revisited is how to do that. The action items. How you actually create your business so that you're a business owner working on your business instead of an employee of your own business working in your business, right? So, you've got to read the E-Myth Revisited. These 2 first recommendations I've listened to over and over and over again. And I recommend that you do the same. Okay, this one's a fun one. You probably heard about it. So, number three is The 4-Hour Workweek by Tim Ferriss. Okay? That opened my eyes to a lot of amazing things and caused some paradigm shifts-- just helped me see that there's a lot of things that we consider as the norm, that you should do this, and and you question it and just think, "You know what, that really doesn't make sense. And it doesn't have to apply to me in my business." And it's just there's some good sound advice in there. So, The 4-Hour Workweek. Okay, number four is a book that I recommend to all of my clients who want to build a massive following on YouTube and they've got a business. It's called Content Inc by Ed Puluzzi. I'm mixing two up. It's Joe Pulizzi. The next book I'm recommending is Ed. So this one is Joe. Joe Pulizzi, Content Inc. Now, it kind of backs up my strategy that's why I like it so much. I was listening to it's like, "Yeah. Someone who knows what I'm talking about." Because it you can take the standard step-by-step. This is how you start a business. This is, you know, this is when you should market. This is when you create your website. This is what you should do this. This is when you start to give speeches. This... Okay? It turns it backwards. And you can build influence first. Oh, I totally believe in that. So, you got to read Content Inc. Okay, the next one by Ed Catmull is Creativity, Inc. Okay, he is the guy behind Pixar. Yeah, Ed Catmull. Such a good book. Now, it's... It really just helped me get a real good grounding and overall understanding of the creative process and overcoming challenges. And a commitment to quality. There's just so many things that I can't put words to that I just loved that book and highly recommend it to any entrepreneur. Creativity Inc by Ed Catmull. Now, I have mixed feelings about Grant Cardone. He is a powerhouse of a guy. And if you have listened to any of his books, you've probably already listened to this one. The 10x Rule. There's just something about this specific book of his that I do recommend that every entrepreneur reads. I mean, he's a go-getter. He talks about if you want to get this amount of results and you think it's going to take this amount of work to get those results, it's not. It's going to take 10 times that amount. And he goes in to explain why. And it gives a lot of examples. And he just challenges you. And it's a real motivator and driver, I found. And so, I do recommend the 10x rule by Grant Cardone. Okay, this next one is a practical one for those of you who want to be YouTubers and want to get better at filming. I learned a lot of great tips and techniques from Steve Stockman. I look at his name. How To Shoot Video That Doesn't Suck. Great title. It's a great audio book. You'll learn some things that will really help you up your game in video just by listening to it. So, I definitely recommend every entrepreneur should listen to that one. Okay. I found another great one. I've listened to this one many times. You know Jack Canfield? Okay, he's famous for the Soup for the Soul book and series of books. Well, he wrote a book called Success Principles. Now this one, like, you'd think, "Okay, yeah. I'm a successful guy. I'm going to write a book, "Success Principles." I'll be able to sell it and it will make me a lot of money." This is the real deal. He really put meat in this book. It's a good one. It's one that I... For those of you that are readers, I actually might recommend that you try listening to it on audio becuase there's so much in there that... Just whatever whatever works best for you you've got to check out that book. I don't know how to give it a better recommendation than that. Go check out the Success Principles by Jack Canfield. Okay, this next one is famous. You've probably heard of it. Maybe you've read it. It's one that's worth reading many many times. And I admit and I know I haven't told you the title yet. Reading it in book form, I tried for a year or 2 and there's just so much meat in it. That it was hard for me to get through. But on audio, I got through it easily. And I've listened to it multiple times. It's the Seven Habits of Highly Effective People by Stephen Covey. Oh, that's such a good book. I learned to love it a lot more in this specific case when I was able to listen to this one on audio. It's obviously sold millions and millions of copies because it is a great book. There's just some gold in there. There's just some gold principles of life and success in business. And contributing to the world with integrity. And leaving a lasting impact and legacy. Yeah, The Seven Habits of Highly Effective People. Those are the 9 books. I've got a poll. I'm putting a poll right here. How many of my 9 recommendations are brand new to you? Right? So, going to just click the poll and click the number. How many out of the 9 are brand-new recommendations to you? I'm curious. Have you listened to all of them? So, zero of them were brand new? Or all nine? If you've got a whole feast of ebooks and audiobooks to listen to. And then next I have an invitation. I know we're getting to the end of the video. But I'm curious what business books would you add to this list. Not just one that you're listening to currently. Or just one that hasn't been listed. But what's one that you think is a must read for entrepreneurs? I am very interested in seeing that and checking out more books that I haven't even heard of yet. So, list those ones. Only the best ones. List the very best ones in the comments below.
So you're an expert in your field and want to help others have a better knowledge on it by creating an online course. Before you do just that, listen to this podcast first! Nate Woodbury shares SIX points of consideration that he learned over the years producing YouTube videos and online courses for himself and his clients. Make sure to keep on listening!
There are 6 things that you should know before creating your first online course. Seriously. It's going tO save you a whole bunch of trouble this is a short video. Let me share these 6 things with you. Okay, I'm going to jump right into the 6 things. And just know after the sixth thing, I'm also going to share a strategy of how I get a whole bunch of traffic to my online course. So, number 1, is ask yourself the question, "Is there a demand for it?" You know, do some research. Find out, yeah you've got this great idea for this course. You've got to find out is there demand for it? How do you know? How do you know that there's demand for this? Be serious about this you're going to put a lot of time and energy into it. If you want to make sales, there has to be demand for what it provides. The next question I want you to consider is "What are people willing to pay for it?" If that answer ends up being $10 to $25, then how many are you going to need to sell? If people are willing to pay $2,000, how many are you going to need to sell? If people are willing to pay $10,000, $25,000 then how many are you going to need to sell? What if you had an income goal of a million dollars? If you sold a 10 dollar course, you need to have 100,000 customers. 100,000 customers. If I wanted to make a million dollars and I had a 2,000-dollar course, okay? I would need 500 customers. And let me do the math on the next one. If I wanted to make a million dollars and I had a 25,000- dollar course, I would need 40 customers. See, if I did the math there right. You can comment below if I messed that one up. You really need to know that. I'm not going to tell you one way or the other in this episode, what's too low, what's too high. But you really want to know what will people be willing to pay for this course. Now, number 3, before you actually go in and put all the work into creating the course, is there a way of testing it first? Can you test the idea? Can you do something similar like a live event or live version of your course? I mean, I'm creating a course right now. I'm really excited about it. I know that there's a lot of demand for it. Several months ago, I did a 4 week challenge. Based on a similar result but it was something that I did live. And I just tested it. I wanted to see how people responded to it. If I could sell it easily. If how the fulfillment would be and then how people felt after the fact. Okay? I wanted to be able to test it. And I learned a lot of great things from doing that. Another thing you might want to consider is if you're going to do a course that releases on a weekly basis, so on week 1, they get module 1. On week 2, they get module 2. Could you consider only creating 1 or 2 modules early on. Let's say that in total there's 12 or there's 20 different modules, you create the first module or 2 and then you sell it. You test it here. Can I sell this? And if the answer is yes, then while people are going through module one, you're now working on module 3. And when people are going through module 2, you're creating 4 and 5. So, you've started a lot smaller. And you've tested it to see if the market would respond. Imagine what you could learn by just having one module created and trying to sell it. What if it doesn't sell? I'm glad that you didn't create the whole course then. Just realizing I cover 2 points. Because my next point is can you sell it in advance? So, can you test it or can you sell it in advance? I guess those are 2 different points. Another question I have for you is how will you deliver it? I had grand ideas of how I was going to deliver my course. It was going to come in a physical book. It's actually two books. So, once you've completed the first one, you'd let us know that you completed it. We're then going to ship you the other one. I was looking at delivering it in an amazing binder with a leather cover. That had this rustic-piratey-type look. Really excited about the packaging was going to be amazing. Guess how I'm creating my course now. I'm creating it on a Thinkific. Thinkific. You can check them out thinkiic.com. Because I thought I was creating my course on a different platform, when I started creating my course, I spun my wills. I've done a lot more work than his necessary for me to create my course. If I would have decided officially that I'm doing it on thinkific before, my course would be done by now. Okay, the sixth area that you want to look at before you create your course is knowing where is the traffic going to come from. Do you know how to generate traffic? Are you going to do webinars? Are you going to do ads? Do you already have a lead generation machine? Is your traffic going to come from YouTube? Obviously you are going to hear me talk about YouTube because I know how to generate tons of traffic and generate thousands of leads from YouTube. And if you don't have an idea about where your traffic is going to come from, may I propose that you start there. Focus on building an audience and start generating traffic. And when you know you've got a good solid traffic strategy in place, then you can start working on your course. Now, here on YouTube, I teach my leaf strategy. That's an amazing traffic building strategy. It's how I'm growing 13 different channels and I'm doing so well. And I put it right here in this link. So, you can watch that video about my leaf strategy and learn how to generate tons of traffic on YouTube so that when you have your course, it will sell. Yeah, that's a big deal, isn't it? So now, they understand those 6 things. Go watch that video next.
Nate Woodbury has had his online business for a decade now, and it's going great. But are there things he could've done to speed things up? In today's podcast, he talks about what he would do and what he'd avoid if he were to start all over again, as well as share other lessons he's learned over years of experience. Stay tuned!
Would you like to know what I do if I had to start my business from scratch? I've had my business for 10 years now and I'm in a pretty good place. And I feel I've learned a lot because I've made a ton of mistakes. Well in this video, I'm going to break it down in just a few minutes of exactly what I do if I went back and did it all over again so that I could get here a lot faster. Okay, right at the beginning I want to say, I would do the same thing that I've done. Now, I it took me 10 years to get to this point. So, there's some things that I would be able to skip. And so what I'm going to do is, first of all, tell you exactly what I've created because I would make sure I would create the exact same thing. Then I'm going to share with you some of the things that I did that I would make sure to not do if I were do to do this all over again. Kind of like the mistakes that I would avoid if I were you. So, is that fair enough? So, let me start with... What I've created is I have a company that provides a service that other people fulfill for me. And that... That's pretty cool. And that is pretty huge So, if I can explain what I mean there, people hire me to produce their YouTube channels. But I don't produce them. I'm the strategy guy and I put in some time towards the channel. But the majority of the time, although long hours are put in by my filming team, my editing team, my YouTube team, my design team, thumbnail team, they do all the work. And that is so awesome. Because I can just go out and speak and people want to hire me. They say "How do I work with you?" They pay me and I hook them up with my team. So, I want to go step by step and let you know how I created this, okay? Because the goal is you want to be able to have a service that you can sell for a very high price. And yet have someone else fulfill on it. My recommendation and where I found success is that in order to charge a high price, you've got to deliver extremely high value. If people are going to pay me 6 figures to produce their YouTube channel for a year, they better get seven figures of results, okay? Now, this is a topic for another conversation. But know that I do get those results for my clients. But it takes 12 to 24 months to get to that point. So, they're making a big investment. They're getting a much bigger return. You've got to have that same thing. You can't just provide a service that doesn't lead them to getting more value than what they're paying for it. Okay, here's the next step. Give away your service for free in the beginning. Like seriously. That's crazy, right? I couldn't give away my service because I didn't have a track record. I had proven my strategy in small scale. And now, I wanted to take it full-scale, large scale and produce a whole YouTube channel with this focus on this strategy. And I could not even sell my service at cost where I wouldn't get... Wasn't going to make any profit at all, I couldn't sell it. So, I approached a few people and I said, "I will give you my service for free. We'll be partners on this channel. We'll share future profits." I had one person take me up first. And we started producing that channel. And today, that channel is bringing in $600,000 per month. I now have a track record of success, don't I? I went 2 and a half years without making a dime on this channel. 2 and a half years. A lot of work. And I just believed in the future. I believed in my strategy so much. Are you willing to do that? Are you willing to do what it takes to give yourself some credibility? To give yourself a track record? Once you have a track record, you've been doing all this work for free up to this point, right? But once you have a track record, people will now hire you. And you can charge what your services worth and you can hire other people to do that work. That's what I've done. I've hired other people to do the filming, to do the editing of this service that really has a huge track record and will really get them great results. So, to say that another way, I still provide the expertise but my team puts in the long hours and my client, they get the results. Okay, so what lessons have I learned? What mistakes have I made along this 10-year journey? I would avoid business loans. See, I got a loan because I thought, "Well, I've got a successful company" at a point right I had this financial rollercoaster and I was at one of these points of somewhat success. And I thought, "I just need to put money into marketing now." So, I got a significant loan --business loan and I put it all into marketing and it didn't result in anything. And so now, I had a big chunk of debt. And so, I would say don't do that. Don't go into debt for marketing. See, I didn't have a sales funnel. Yeah, if I would have done some marketing and put that traffic into a sales funnel that was working but I didn't have anything like that in place. Everything I was doing was manual. And nothing that that was really automated or scalable through advertising or marketing. Another thing that held me back from becoming successful or financially stable a lot sooner is this thermostat. I had this financial thermostat that I could not break through. Like even though I had the potential or I had the ideas or I had the sales numbers or the leads coming in, right here was comfortable. And if I started making more revenue than that, I would just relax. The stress was gone and so I'd ease off and then it would this temperature would settle back down. But if it started getting down here, I started getting uncomfortable again. So, I'd kick it into gear, I'd make more phone calls, I'd put on a different event. And I'd get sales coming up to here. And so, I stated that same financial thermostat for years. And so, if I were to go back, I would find a way to break through that financial thermostat. I mean, I'm in a different mental place now. I have 10 times my income from that point. And I've got big plans of where I'm going from here. I'm hoping that there's a lesson in there for you that you can apply to find out. Do whatever you can to break through any financial thermostat like that. Okay, a third big mistake that I made is early on, I put all my energy into these free channels that I created for a couple of my clients. And I didn't even create the Nate Woodbury channel. I mean it existed but I wasn't doing the same things on my channel that I was doing for my clients. So, it's not that I wasn't practicing what I preach because I was doing it. I was producing all these channels and I was following all my rules on my clients channels. But I didn't follow the rules. I didn't produce regular content on my own channel for several years. And that's a big mistake. I wish I would have done that. I'm obviously doing it now. And I'm in a really good place. I'm not complaining but that is one thing that is a mistake that I would definitely go back and start from the beginning. Now, some of the things that I've shared in this video relate to another video that I recommend that you watch. It's how to start a video editing business. And so that's the video that I recommend that you watch next. I'll put it on the screen.
Do you want to grow your coaching business? Everyone knows how difficult it is to get people to sign up for services such as yours. So in today's episode, Nate Woodbury talks about how you can effectively market your coaching business. He also shares some tried-and-tested tips on growing your client base effectively.
How do I market my coaching business? Do I pay for advertising? Do I do online banner ads? Do I do a billboard? Do I do radio ads? Do I do mailers? Do I do email marketing? What is the best way to do marketing for my coaching business? Hey there. I'm Nate Woodbury. I'm a YouTube producer, and I work exclusively with coaches and speakers. Now, this isn't a promo video. I'm just giving you a background of Who I am and what I do. I help coaches and speakers use YouTube to market their business. Now currently producing 13 different channels. The largest of which is through Kris Krohn. We started that channel five years ago when it was at zero. We started from scratch, and now we're almost to a half-million subscribers. It's currently bringing in between 5 and 6 hundred thousand dollars per month in leader revenue, as well as an additional five figures of, you know, kind of icing-on-the-cake revenue from advertising. I say that just to give a foundation of credibility that I know what I'm doing. And I really have some great advice that can help you leverage YouTube to promote your coaching business. Here's what you can expect for the rest of this episode: I'm going to talk about the National Speakers Association for a moment. Yes, it's a great organization for speakers. Also referenced by ICF, the International coaching or coaches Federation. But then we're going to dive deep into the power of YouTube. And I've got two different examples I'm going to share with you of how they're leveraging YouTube. In exactly what they're doing and the benefits results that it's getting for them. And then at the very end, I'll wrap it all together and share with you why this is such a good opportunity. It's not just a good opportunity for everybody. But it's a great opportunity for somebody who has an expertise and who sells their expertise. You're a coach, right? That's what you do. So, I am a member of the National Speakers Association. I've been with that group about seven years. But it's only been in the last year, year and a half, I've been a member because I've been a speaker. Prior to that, I really have been more of a coach or a consultant. And there are a lot of people within this organization that are in those same shoes. What the NSA is really good for is helping you know how to grow your business, how to monetize your business and become successful as a coach or speaker. Now, while the name of the organization is National Speakers Association, it's kind of funny. We almost changed our name. In fact, they did change the name, and they announced it without talking to the membership first. The membership kind of revolted and said, "No, we like our name. They're going to change it to platform, which they thought would be a more encompassing name of coaches and speakers." But anyway, so if you - if you do attend the NSA and you hear that joke about platform. That's what they're talking about. So, I do recommend that you find the nearest chapter to you of the National Speakers Association and go and attend one of their monthly meetings. Now, there's another organization that is just for coaches. It's called the ICF, the international coaches or coaching Federation. The reason I don't know that, there's not a chapter here in Utah. And I'm kind of sad about that. So, if you know something that I don't about the ICF in Utah, go ahead and comment below so that I can be aware. But if the ICF is anything like the NSA, then you should be a part of that organization if there's something locally that you can participate with. Okay, let me introduce you to Paul Jenkins. I took this screenshot a week or so ago, so we've actually got more subscribers we're over 85,000 now. If you go live and check by the time you watch this episode over probably up to 90 or a 100 thousand subscribers. Now, here's the cool thing: We started at 235 - 22 months ago. So, it's been almost two years. Okay? Paul Jenkins is a positivity psychologist, and now he does a lot of coaching and public speaking. So, he still is a professionally licensed psychologist. But he doesn't do that part of his practice as much anymore. He focuses on coaching and speaking. He's had a podcast for 12 years. He's had so many amazing guests on his show. It's given him a lot of great opportunities, and he's gotten to connect and meet and get to know a lot of great and amazing people. But it hasn't really been a marketing tool for him like YouTube is two years ago and we were chatting about doing this campaign together, he let me know his goals and how he really wanted to make a bigger impact on the role. He teaches a lot about positivity. He talks a lot about parenting and about relationships. And he had a desire to really better leverage his talents and skills and impact the world in a bigger way. So, that's why we were talking about YouTube. In November of 2017, we launched a campaign, launching five episodes a week. And again, right when we started, his previous YouTube channel was only up to 235 subscribers. Now, we're up to 85,000 subscribers at the time of this recording, and he's making revenue in 3 different ways. We weren't actually planning on this being a significant part for another year or two, but it is actually currently in four figures of revenue every single month just from YouTube advertising. Much bigger than that, this channel has become a lead generation machine for his parenting courses. I mean, one of his most popular videos is "How to get your kids to listen without yelling." The videos like that pull in parents that are wanting to learn parenting advice. They get such great value in these videos that they really like and trust and respect Paul and his wife, Vicki. And he gives away a free gift. They enter a sales funnel, and he sells a course. And so he's getting a lot of leads, and he's making sales to these courses to people all across the country and even all across the world. Now get this: His channel is averaging 15,000 views per day. That's 15,000 new people every day who hadn't heard of Paul before who are now finding him and getting touched by his message. And then a lot of those are then going to his website visiting his sales funnel. Now, here's the other cool thing: He's getting full fee speaking engagements because people find him on YouTube. They recognize his expertise. They love his content. They find out he's a speaker, and they invite him, and often they want his wife Vicki to come with as well. So, he's getting full fee speaking engagements because people find him on YouTube. Now, I want to introduce you to Kris Krohn. He retired at the age of 26 using real estate, and he's dedicated his career to helping other people learn how to invest in real estate and have the same success that he did. We started his YouTube channel from scratch. And at first, he was wanting to monetize his channel getting people to come to his local events. We had built the channel up to 65,000 subscribers, but we had only had in the previous year maybe 1 or 2 people that traveled in to attend his event. But we knew there was interest there. There were comments all the time many every day saying, "How can I work with you? I want to work with you, Kris. What do you have?" They would even say things like, "Do you partner with people? Do you consult? Do you provide advice? Do you provide coaching?" And Kris didn't have anything. All he had was events that people could come to. So, he created a digital course. It was a video training course about how to invest in real estate. And the first month that we launched that, he actually broke a hundred thousand dollars in revenue selling that course. Then after the excitement settled down, he still was averaging 40,000 per month for the next several months. And then it just started to grow and increase from there as this channel grew. Now, we're bringing in between 5 and 6 hundred thousand dollars every single month just from these YouTube leads. Okay. So when we launched that course, that was two years ago. What's happening today? Here's the cool part: Today, he is filling his events. So not only is he selling these digital courses. But people are flying from all over the country, coming to his events. His last event had over 250 people. The majority of which came outside the state of Utah. They came here because they found Kris on YouTube. Now, the moral of that story is that there are different ways to monetize your audience or following your traffic that you get on YouTube. Courses are very powerful. They're a great way to do it. But over time, you can really monetize it in any way that you want. It can lead to speaking engagements. It certainly leads to coaching clients. It certainly can lead to people coming and attending your events. Here's the main reason why YouTube is such a perfect opportunity for you as an expert who is selling your expertise. Alright, people want to hire you to get benefit from your expertise. Okay, right now, all around the world, people are searching for your expertise. They just don't know that you exist. Right? They don't know you. They don't know about you. But they know what they need help with. And that's what they're going to Google and YouTube and searching for. They're typing in, "I need help with this. This is my question." YouTube can put you in front of them. All you have to do is make videos that answer their questions. Now, there's - there's a step. You've got to do keyword research before filming. So, if you do keyword research first, you can find out the exact phrasing of these questions, and then you can make videos with those questions as the title of the video. You post that video to YouTube, it'll rank day one. People from all around the world will start to find you. Now that you've got an understanding of how you can leverage YouTube to make money as a coach or how to market your coaching business. I want you to go watch this video. This is my leaf strategy video. That's the strategy where I teach you how to find the questions. So, you'll know how to do this keyword research so you can find the questions people are asking. I show you the tool that I use. It makes it really, really simple. It will be a world of difference in growing your coaching business by using YouTube.
What are the different ways to send or pay money to people in the Philippines? In this short episode, Nate Woodbury shares with us several different ways to do so. He also weighs the pros and cons of each option according to his experience. If you have virtual assistants, check this out!
How do you send money to the Philippines? It's on the other side of the globe. If you hire people there, how do you send them money? I've got 14 full-time employees there, and I've gone through several different ways of paying them. I'm going to tell you that story and tell you what I use now. The first service that I used, and I believe the company's still around today - but it doesn't work for sending payments for business purposes. And this service is called zoom. It worked really well, but they shut me down once they found out that I was paying employees. So then, I switched to PayPal. Now, PayPal is great. I've been using it for many years. I've tried to find other options along the way just because the exchange rate isn't as good as it could be. And sometimes, there are delays even as much as two weeks before my team actually receives those funds. And that's really irritating. I think the main reason for that is because I pay 14 people in the Philippines through PayPal plus my to filming assistants through PayPal. That's a lot of money going through PayPal. And so, they're taking a lot longer to verify. At least that's my guess. So, I'm kind of in an interesting place where I'm exploring some new options. There's a service that has been around for a while called Payoneer. When I told my team that we were going to give it a try, a lot of them came back and said, "You know what? We get charged a lot of fees if we want to pull money out of an ATM. There's delays. There's a fee for this." You have to pay an annual fee for them to be able to have an account on their end. So, they weren't really excited about the fees and the difficulties. Now, if you go through the website that I use to find and hire people in the Philippines, it's the virtualassistanttool.com, I'll link to that below. Virtual assistant tool. They have a payment system called EasyPay. Now, EasyPay uses Payoneer. And according to my friend John who owns this tool, they've worked out all the bugs and gotten rid of the fees. So, I'm actually going to do a test and find out if they fixed all these problems. But I also want to tell you about Remitly. Remitly is a tool that my team came back to me and said, "Hey, Nate. We should try this one. It sounds like the exchange rate is better. The time for them to receive the funds is quicker, and they don't have to deal with the hassle of any fees. So, I'm going to try this one as well. So before I skip ahead to the future, let me just say PayPal is a great tool when you send it to friends or family. You do have to pay a $5 fee to transfer the funds from U.S. dollars to Filipino pesos. That's kind of high. So, every person I pay, I pay five bucks plus their salary. And right now, the biggest challenge for me is some of my team isn't getting their money for 1 to 2 weeks after I make that payment. So, I'm either going to need to keep a larger balance within my PayPal account and then transfer from there. That's one experiment I'm going to try. I'm also going to try Remitly. And I'm also going to try Payoneer through easy pay.
Making the most of your time can be difficult when you're stuck in a nine-to-five job. In this podcast, Nate Woodbury shares with us how he makes money without investing too much of his precious time and effort. Stay tuned to learn how you can effectively generate passive income yourself!
I have found some very unique ways to make passive income. To make residual income where that income comes in without my time. This really works, and you can do it right now. Let me start out with a story. Okay, this is going back ten years ago. Ten years ago, I worked in sales for an internet marketing company. But I also was an independent contractor. They paid me 10 to 12 dollars per article. And I would write the article, and they'd pay me the money. So they would assign me a topic to say, "Hey, write an article about this." So, I would write 500-word article, sent it to him. they pay me 12 bucks. They used that article for their internet marketing, right? They would send it out and have that article link back to a website and stuff like that. So, here's where the story gets interesting. As soon as I got that job, I was learning more and more about hiring people in the Philippines and how easy that is. So, I actually hired a writer. This is the first person I'd ever hired outside of the country. And I hired a writer and sent her some of these topics. Saying, "Hey, will you write these articles?" Now, get this. I was paying her 2 dollars per article, okay? And she was willing to do that. That was a great living for her. But you understand the leverage that gives me. If I pay her $2 for the article, turned it in to the company, and they pay me $10 or $12, that's a pretty good spread. And so at first, there was a little bit of a learning curve. I'd send her the article. She'd send it back to me. I'd make a couple tweaks for grammar and whatnot and give it back. And I tell her about those tweaks. She sends me another one, make some tweaks, tell her about the tweaks, send it in. Over time, it became - It seemed what I thought was perfect. So, I was not writing any articles anymore, but I was submitting like 4 or 5 articles every single day. Now, this story has kind of a funny ending. Because I got so lazy and just like, "Oh, this is great. I don't have to do a thing." I kind of forgot about quality control. And after a couple months of doing this, I thought I'd better check in. So, I grabbed one of the articles that we had recently submitted. And I just did a check on it. I send it through Grammarly to check for plagiarism. And I found out that the assistant that I had hired had started taking shortcuts and just started piecing together things that she had found to speed up her process. She didn't rewrite it and make it her own wording. It was just plagiarized content. That's like, "Oh, no." And I found out the previous 50 articles she had used that approach for. So, I had to go in and tell my boss. Because I didn't want to get in trouble. I believe in integrity and and creating quality content, and I had been paid on 50 articles that were plagiarized. And so, I went in I told my boss what I'd been doing. My boss actually thought it was funny. He just laughed like, "That's hilarious." That that I was hiring somebody else to write the articles for me and making the spread. But he wasn't the decision-maker. So, he sent me to the supervisor, which was a young kid. Younger than me at the time. And he got mad. He gave me permission to rewrite those articles, so I didn't have to give that money back. But he didn't let me have that position anymore because he says, "Well, I can to start somebody in the Philippines." Maybe they did after that. That would be smart, right? So, I did let that person go. But man, that gave me a taste. That gave me a taste of what it was like to make passive income. So, what did I do next? I started my own web design company, of course. So, while I was still working there, I actually had been learning how to design WordPress and Joomla websites. Just create a custom design from scratch. And I advertised locally on our classifieds, and I found two guinea pig clients. They were willing to pay me $500 to design them a custom website. After I did that and delivered the website to them, they were happy. I decided to quit my job and start designing websites for people full time. But very, very quickly, I hired a team and got up to ten full-time employees within the next few months. I wasn't designing anymore. I had systematized my process. We actually had four steps. So, first, you've got to get input from the client on what looks good to them what type of website are they looking for. Then he created mock-up designs. Okay, so I had four steps. I created this system, and I hired graphic designers in the Philippines to do these designs and then turn that into a WordPress or Joomla website. It was so amazing. All I had to do was market it. All I had to do is find the customers, and I started to automate that as well. I put my sells presentation into a YouTube video. So, when I would call people, I'd say, "Hey, I've got a great web design service. Can I send you a video that tells you all about it?" They'd say, "Yes." So, I'd email them the link to that YouTube video. And I just kept doing that. and then eventually, I found a way using LinkedIn and using Craigslist that I could market to people. But then I hired somebody in the Philippines to start doing that for me. So I was sitting back. All I had to do is wait for the phone to ring because my team was marketing my services on Craigslist and on LinkedIn. And my promo videos were being watched on YouTube. I'd get a phone call. They'd say, "Hey, I watched her video. I learned about your service." They might have a question. But I didn't really have to give him a sales presentation because they already got all that through my my system in my videos. So they'd asked me their question, and then they give me their billing information. And I'd send it up, and I'd sign them up. And I would give them to my team. So, I'd get a phone call. They'd want to pay me five hundred bucks for a website. I'd get their credit card information. My team would do the rest. It was so awesome. You know, that is like residual recurring revenue if I've ever heard it. So, what am I doing today? Well, I produce YouTube channels. I'm a YouTube producer. My clients fly to Utah, and I go there for the first few hours. But I've actually got a filming team that films with them. They filmed 20 episodes at a time. They upload that content to Dropbox. And then my team in the Philippines does the editing does the thumbnail design, does the transcription. Does all the work getting it ready on YouTube and scheduling that launch. And they actually communicate directly with my clients. So, I go out, and I speak, and I make these YouTube videos. And clients come to me and say, "Hey, Nate. I want you to produce my YouTube channel." So then, you know, I give them some coaching. I help them on strategy. They get into a year program with me and my team. And my team does all the filming. My team does all the editing. They do all the work. Question for you: Can you do something like this? It's about leveraging your time. You don't want to trade your time for money. And I still do that occasionally. And it's crazy to think that I turned down consulting. Because my consulting rate right now is $1,000 per hour. I just did some consulting earlier this week. They hired me for four hours, $1,000 per hour. But it's not the best use of my time. Isn't that crazy. It's still crazy for me to think about that $1,000 per hour. Yet, my leverage time is worth a lot more than that. And it's not as taxing on my brain. It doesn't take so much energy out of me. Because I've got a lot of energy and I'm putting it into creative things and creating more systems, creating more businesses. When I'm putting that time into consulting, I am leveraging time for money and a higher rate than I have in the past. But it's not creating more potential for the future. So, I would love to hear your ideas of how you're going to create passive income. Now, in the comments below, it doesn't allow links. So, please don't share links to your company or to an opportunity or things like that. But just tell me about it. I'm very curious of what you've found ways that you're doing. And I am looking for more opportunities that I can be a part of where I can create that same type of leverage.
If you're thinking of starting your own channel, you might have a few expectations that could be far off from reality. In today's podcast, Nate Woodbury breaks down expectations from reality in working for YouTube based on his own experience as a producer for himself and other clients, so keep listening!
I'm a producer for 13 different YouTube channels. Been at this for a while and I had some expectations at the beginning that have not been met. And others that were exceeded. So, I'm going to dive into that and just let you know what to expect. Now, the other day I watched Gillian Perkins version of this video. All of her answers were awesome and they're completely different than mine. So, I do recommend you check out her video or her channel there. She's got a real cute personality. And she puts a lot of detail into... Her videos are actually really helpful. So, I recommend checking out Gillian. Now, the first expectation that I had. I expected to achieve will just say big things within a 6 to 12 month time line. And I have achieved big things. But the first... I don't know. The shortest stint is probably 36 months for me to achieve big things on a channel. We're talking huge things. You know, hundreds of thousands of dollars per month. But I just... My expectations were a lot quicker. 6 to 12 months. Really took 36 months. Looking at a lot of other channels, I mean, I see the same thing in them. I really see that YouTube is a long-term play. You can't just start a campaign and expect to be making Bank 6 months from now. One thing that actually surprised me... My strategy is business backed. So, I wasn't really planning on making a whole lot of ad revenue. I have a lot of friends that that's their main monetization strategy even to the tune of a few hundred thousand dollars a month. But that wasn't my strategy. It's just different types of content. They make entertainment content I make how-to content that drives leads into a website. And the cool thing is last month, my ad revenue from YouTube... YouTube paid me $16,000. That was unexpected. But that is a welcome. Surprise. I am not sending it back. Alright. Another expectation that this is kind of a recurring one. Sometimes I'll make a video the ones, that I expect to go viral don't go viral. And that's kind of a trend. I don't have videos that go viral. Mine are all very strategic and it works and we're doing well. But I guess I get discourage. Every time I'm just making amazing video, "This one's going to be great." And my tribe likes the video and whatnot. But I just expect it to go viral. You know, some news station or some famous blog or some big influence around Facebook will take that and post it. So, all my videos even the ones that have had of views, none of them went viral. They all got pushed by YouTube itself not because of some social virality or anything like that. Okay. I expected to make money from Amazon's affiliate program. I mean thought, "Yeah, I use a lot of Amazon products. I buy stuff on Amazon." So, I should link to it all the time. And I linked to it a lot. And I don't think I've made a dollar. I don't think I've made a dime on affiliate revenue from Amazon. So, that was an expectation. I mean, I have a friend who that's where he makes his main source of revenue. I don't know what I'm doing different than him. I haven't, you know... I guess focused on that approach. But I thought that I would have at least made something. Another expectation I had in the beginning is that I believed that I could eventually hire someone else to do the editing. And this one is true. This one is true. I've got a whole team of video editors because I produced 13 channels and you know that I'm not doing the editing on all 13 channels. That would just be nuts. And so I'm glad that that one turned out to be reality. It's really... Well, I was going to say it's easy. It takes time and I've got other videos where I talk about that about why I hire people in the Philippines. You can link to that right up there. But it is a reality. You can hire people to a 100% edit your videos. Now, on the flip side, I didn't think that I'd ever be able to hire somebody to do the filming for me or my clients. I don't know why. I decided to try it a year ago. And it kind of worked out with the first person I tried. But then the second person I tried, needless to say she's still working with me. And the third person I tried she's still working with me. So, I've got 2 amazing people on my filming team. And I didn't expect that. If you would have asked me years ago, well I talked about it. I just I said, "Yeah, I just can't imagine that somebody could do the same job that I do." Anyway. And so that's where I've been proven wrong. I didn't think I could do it. And I did glad I did, of course. Okay. This one surprised me. When I meet people, you know, you have the standard conversation. "Hey, what is it that you do? What do you do?" And I tell them "I'm a YouTube producer." And you know, asked me what that is. So, when they find out what I do, the thing that surprising is what goes on in their mind. A lot of people will say, "Oh! Well, my 12-year old really wants to be a YouTuber and I ask more questions about it and they always dream of playing video games and making a living on YouTube." All the time. This is like a recurring thing that happens every time I meet somebody and they're not in the YouTube world already. They'll just say, "Oh! YouTube producer. Tell me about that. What is that? Wow, I ought to have you talk to my daughter. I got to have you talk to my son. So, I'm going to start mentoring them to become YouTube gamers." And that I just didn't expect that. I don't know how to make money by putting video games. That would be fun. That would be pretty cool. I have no idea how to do that. So parents out there, don't send your kids to me that want to be gamers on YouTube. Alright. In the beginning, if you go back and watch some of my earlier videos, I was way more reserved than I am now. So, you think of me of calm people said like I've got the zen-like personality. And you know, that's cool. I like... But I'm more dynamic. I mean, I use facial expressions. I can talk conversationally. And the biggest difference is I thought that I would use a teleprompter forever. Because back then I had to spend all this time writing a script, writing it out word-for-word. Putting on a teleprompter. So, I'm looking at the lens but I would be able to see the words going up and down. Or not down. But scrolling up, right? And it started to work. And it was a big help for me at the time. It gave me a big boost of confidence. They helped me be a lot more efficient. And because it was working for me, I required all of my clients to use a teleprompter. Even some that that were resistant. They like, I speak all the time. I don't need a teleprompter. So, I got a little thing in my eye. One person I remember specifically Felicia Slattery. Great friend of mine. She's been friend of mine for years now. She was pretty resistant. And yet, she was coaching us is like, "Alright Nate, I'm going to do it." And her videos did well. So, I mean my coaching paid off but knowing what I know now, yes, she didn't have to use a teleprompter. Like I required her to. What goes beyond that is when you can be conversational. I mean right now, I've got bullet point notes of each thing that I want to talk about. I just look down, "Okay, well we're not going to talk about next." And so, I've got notes. I prepare that a lot quicker than a script oh and I can take an hour in preparing a script for a video where I've worded it out. And there's lots of disadvantages to that. So anyway, I could talk more about the pros and cons of a teleprompter, whatnot. But that was definitely unexpected --is I thought that, "Yep, teleprompters. I'm going to be using those. That's just going to get easier and easier from here." Okay. This one's actually pretty similar to Gillian. But I I think it's because I have good filters set up. So, I expected to get a lot of mean rude hate type comments on my own channel. I don't get them. But I set up really good filters. In fact, Grant Thompson who passed away a few months ago. Amazing channel. The channel still going. He created a legacy that's still moving on. The King Of Random. Amazing channel. So, Grant shared his swear word list. He sent out this big long document of swear words that you could copy and paste and put it into the YouTube filters. So, that anyone that used that type of language in their comments would be filtered out. And I used his filter and it works really, really good. So, I don't really get hate comments. Maybe it's because of that or maybe people are just nice. So, I like that. I'm glad that my expectation was not met there. Okay, this next one is interesting. I have a pretty awesome successful... Hugely successful strategy that I developed. It's my keyword research strategy. My leaf strategy. I kept this a secret for many years. Do you know why? Because I expected that when people learned what my strategy was, that everyone out there would start copying it. They would start using it and compete with me. It didn't happen. I started teaching my strategy. No one uses my strategy except for my clients. It works. I mean, what do I mean by it works? I can make a video. First of all, I do keyword research. I find a title. Then I make that video and I give that video that title I put it on YouTube. And it ranks on the top of YouTube on day one. It's an amazing strategy. It's an amazing strategy. And what I thought would happen is that all other YouTubers, all other SEO knowledgeable people would change their ways to follow my unique strategy. And it hasn't happened once. Hasn't happened. My clients implement it. My clients implement it and that's it. So, I still think it's really strange. But now you know how valuable my strategy, isn't that you should implement it. So, that is definitely the video that you should what next. I'll link to it right there and it's up there and a card as well. Watch my leaf strategy video. This will change the game on how you can get results on YouTube.
Have you tried your hand at creating a YouTube channel, only to end up with zero to negligible results? What does it take to make money from internet traffic, specifically through YouTube? In this podcast, Nate Woodbury shares some tips to help you earn big bucks from the traffic you're getting. Check this out!
There's two parts of the equation. The traffic and then the conversion, right? So, once you have traffic coming in, how do you convert that traffic into sales? The second part is what we're talking about in this video. How do you make money from Internet traffic? So, who is this handsome bald guy? Why is he talking to me about making money from Internet traffic? Well, that's what I do. This is how I make a living. I make money from Internet traffic, and I'm helping currently 13 clients. As I produce their YouTube channels, I'm helping them develop traffic and convert that traffic into money. In the world of business, the traffic part is the hardest. It's like, "Ah, I've got this amazing product or service. If just more people knew about it." You know, they just get more traffic. I just had more eyeballs. You know, "If I have that corner real estate, the prime real estate where everyone's walking by, then I'd be there." But then on YouTube, it's like with websites or a YouTube channel, you can get lots of views, and we forget how to convert that into sales into revenue. So, if you find yourself in that camp and you're like, I've got lots of views, I've got lots of traffic. I'm not making any money. Well, you've got to sell them something. Now, I'm not trying to insult you here, but what do you have a value that you could offer, right? Let me share with you a really cool example. Now, there's a YouTube channel that I love. It's called Veritasium by Derek Muller. He teaches principles of science like "Why does this physics principle work? Or how does that work? How do you do this?" When I started following him many years ago, he had over a million subscribers. I saw that he's putting out this content. And me, joining the YouTube world second. I was first an entrepreneur and then a YouTuber. In his case, he was a YouTuber first. And I saw that he was getting all these views. He'd post a video, and it gets a million views pretty quickly. I thought, Wow, that's an amazing amount of traffic. Imagine if he had a business. Imagine if he had something to sell. Whether it was a science event that he put on or a science product. Well fast forward, a couple years later, he actually launched a product on Kickstarter. It was this molecule kit called Snatoms. If you go to Kickstarter and search for it right now, Snatoms, you'll see that his original funding goal was $42,000. He posted a video about it on his YouTube channel. And his goal within 2 hours, and within the five weeks of the campaign, he raised over 1/2 million dollars. See, he had the following. He had the traffic. He just had to sell something. So, that's one way you can make money from traffic, is just sell them something. But there's also another way. There's advertising, right? You can make money on YouTube because YouTube will show them ads, and YouTube will pay you 55% of that revenue. It doesn't have to be on YouTube. You can do that on your own website. Okay, that's what my friend Rachel Farnsworth does. She's the stay-at-home chef. She's got a massive, massive following on her Facebook page. She posts those one-minute recipe videos where you see it from above, and you see a recipe being made. She gets so many views on those videos that people want the recipes. She posts the recipes on her blog, and there are ads all over her blog. And so those ad companies pay her a lot of money. I don't think I have permission to share the dollar amount here. So, whether they're seeing ads on your blog, on your website. Or whether they're watching your videos on YouTube and they're seeing the YouTube ads, you can get a piece of that. Now, on YouTube, you've got to get millions of views to be paid thousands of dollars. It took me several years to get to the point where it became significant. I mean now and for the last year, I've consistently made five figures each month from YouTube ads. But again, it took several years to get there, and that's only a small portion of my income because I do have a business. And the leads I get and the leads that my clients get far, far, far exceeds the ad revenue. So in a moment, I've got another story to share of another way you can make money on YouTube. But first, I really just want to make sure you understand the huge opportunity on YouTube if you are an expert. So, if you're a coach or speaker or mentor, right? You have expertise. That's how you make money. People buy your expertise. YouTube is the perfect place for you. Now, here's why. One, this is a two things, right? Number one is search, okay? YouTube has an amazing search engine. It's crazy. Just last night, I was looking on Facebook, trying to find a video that I had posted like five years ago of a tarantula. I was with a guy he showed me this tarantula that he saw. And I want to show him the video of the tarantula that I saw. I searched and searched and searched. I couldn't find it, okay? YouTube is different. YouTube's search engine is amazing. It's the best, right? You can find anything that you want. Even something that you've never known before you're just wondering if it exists, you go on YouTube research, and you find it. YouTube's search engine is so amazing. So, how does that relate to you? Well, all around the world right now, people are typing in questions that you are the expert, right? You have the answer, but they don't know that you exist. But all you have to do is make a video that answers their question, and you get placed right in front of them. You show up in front of them. You become their hero. Now they find you. So now, all these people all around the world that are searching for you, now because of YouTube, they can find you. The second greatest opportunity and amazing thing about YouTube is this partner program. The partner program means that you can partner with YouTube, and they share the ad revenue with you. Okay, that's cool, but there's a bigger benefit to that partner program. And you have to listen really carefully to get this, okay? If I make a video that will make YouTube money, YouTube will promote that video through the roof. I don't have to pay YouTube for that promotion. YouTube pays me. They pay me half of that ad revenue. But my video just got millions of views. And you know what that means? It brought in subscribers. It made my channel bigger. It elevated other videos. It brought in thousands of leads for either me or my clients depending on what channel I'm talking about. Did you catch that part? If you make a video, they'll make YouTube money. Meaning, they pair an ad next to your video, and it works really well, it makes YouTube money. YouTube will promote that video through the roof. That is the advantage of the YouTube Partner Program because YouTube has a vested interest in me, and I have a vested interest in making YouTube succeed. When I make a video that makes YouTube money, they promote it. So, a quick question for you, and then I'll tell you of the other way that Kris is making money on YouTube. So, there's a survey right here. Click that survey. I'm just curious. Yes or no, were you aware of how great the opportunity is for experts on YouTube? This is kind of new information and surprising to you, click yes. If you already knew all this stuff, click no. Okay, this is a cool story. Rewind about two years ago, Kris Krohn's Channel, we started it from scratch, it had gotten to a pretty good state of momentum. We're getting a lot of comments and increase saying, "Hey, Kris. How can I work with you? Do you coach people? Do you help people invest in real estate?" Now, at the time, the only thing that Kris was really selling was an event. People could fly into Utah if they wanted and attend his event, but no one was doing that from YouTube. Most of his attendees. 99% of his attendees were just from Utah in this local surrounding area. And we thought, "Man, We're getting all this traction on YouTube. How come people aren't flying to attend this event?" We maybe had one or two people in the entire last year that had done that. So, we thought, "Well, what do they want? What can we make?" And Kris created a video course to teach people how to invest in real estate that he would sell for a thousand dollars. As soon as we launched that course, we made over $100,000 that first month. It then settled down. We were averaging $40,000 every month for the next few months. And then it started to gradually increase from there. As the channel grew and as we fine-tuned our click funnels sales funnel. So, why am I telling you this part? Well, fast forward to today, and guess what? Kris is able to fill his events from his YouTube traffic. He just put on an event, and he had over 250 people in attendance, the majority of which came from outside of Utah who found him on YouTube and flew to Utah. Now, what's the difference? Well, we've grown. Okay? Back then, two years ago, we were only at 65,000 subscribers. Now, we're almost at a half-million subscribers. So, it just took a little bit more time, but now he can make money on YouTube from all this traffic by bringing people to his local events. So, if you do have traffic, my first recommendation is to create a course. That's the fastest way to make money on YouTube, and I'm actually creating a course myself. I can give you the resource that I found. I found "Thinkific." Thinkific is very user-friendly. And just a piece of advice, I actually searched on YouTube to try and find a tutorial on what's the easiest and quickest way to create a course within Thinkific, I didn't really find anything that works. What I found is just opening up Thinkific and messing around with it. It was really intuitive, really easy. And so that's what I'll recommend that you do. Now earlier in this video, I talked about answering the questions people are searching for online. That is my area of expertise. And I actually made another video teaching you exactly how to do that. How do you find those questions? If you can't just make these questions up. You have to do keyword research and find the questions that people are asking. And so in this video, I teach my leaf strategy and I teach you exactly how to do that. Be sure to watch that video because that will make all the difference in getting a lot of traffic to your videos. Because now you know how to convert that into money.
How long should your YouTube videos really be? Some say the shorter the better, while others say having longer videos will get more people's attention. In this podcast, Nate Woodbury shares his take on the matter. Stay tuned to find out how you can get people to watch your YouTube videos all the way to the end!
Welcome back. How do you make your videos longer on YouTube? Right? And why do we want to make them longer? Because we've been told shorter is better. But you're going to learn some things why you want them to be longer. How long and how you can do that. How you can come up with the content so that your videos are exciting for that length of time. The quick answer is 10 to 12 minutes. You want your videos to be 10 to 12 minutes long. So we're first going to talk about why that is. Why 10 to 12 minutes? Then we're going to talk about your gold, your secrets. How much of your secret should you share, and is there anything that you should hold back? Then I'm going to introduce a way that you can actually simplify your process. Make it really really easy to narrow down your content but also make sure that it's 10 to 12 minutes in length. We're going to talk about repetition when it's bad and when it's good. We're going to talk about stories, and then we're also going to talk about having multiple tripods. Now, what do I mean by that? Wait a minute. What just happened? Okay, that was weird. We're going to talk about why we use multiple tripods. And we'll wrap up the videos talking about tightening up your video. How to actually shorten it to make sure that it's really good but yet still long enough. So, why 10 to 12 minutes? YouTube recommends between 7 and 16. I like 10 to 12. 10 to 12 is kind of the good round number that people are expecting. That's the experience that a lot of consumers of YouTube videos have. Most channels kind of hone in on that. And here's some logic behind that: YouTube posts a new ad every 10 minutes. So, the longer you can keep people on YouTube, the more ads will be able to show to them. And YouTube wants to make money. The cool thing is they pay half that revenue to us. That's a topic for another conversation. Like I'll link that up here how to make money on YouTube. But that's one of the main reasons why to have your videos that long as you want good watch time. The more watch time you have, the better your channel will perform. Now, the other reason for going 10 to 12 minutes - and this is a huge one. That's how long it really takes to build a connection and cover most topics thoroughly. Now, the next point I want to cover is, do you give away your gold or how much you share. You know what? I'm going to say it right now. Give away everything. Give them your gold. Now, how can you do that in a 10- or 12-minute episode, right? Because all this knowledge, all this experience; how can you just give them everything? Well, you narrow it down to a very very niche Pacific topic. So, let me give you an example. Paul Jenkins, he makes a lot of videos on parenting. But we did keyword research, and we found questions like "How to get kids to listen without yelling?" Or "How to get kids to go to bed on time?" You know those are so specific. And if Paul were just to make videos on parenting and how to be a better parent, it's like how do you narrow that down, right? And how do you get specific enough? You could just talk and talk and talk and yet not be focused on anything. But if the title of our video is "How to get kids to listen without yelling?" Imagine having just focused 10 minutes of content on that exact question. That's going to be a really valuable video. But now you're probably asking yourself, "Well, wait. If I give away everything..." Right? You're just giving it in these 10- or 12-minute chunks. But if you're just sharing all your secrets on YouTube, are people still gonna hire you? Are they still going to want to buy your courses or go through your programs? And the answer is absolutely. The more you give away on YouTube, the more value they will get, right? The more that they will value you and like and trust you, in their mind, they're going to think, "Wow. This channel is so valuable, and he's giving me all this for free. I can only imagine what his course is going to be like or what her course or her program or her event is going to be like." Here's the other reality: You can give them everything on YouTube, but a very small fraction of a fraction of a fraction are actually going to implement it. They're just internalizing it. They're just opening their minds to it. They're kind of having this paradigm shift of recognizing, "I could do this." When they're ready to take action, that's when they click the link and go to your website and find out how to work with you. They don't want to do it themselves. Now that they understand this, they see the value in it. Now they want to hire you. Now, you're going to deliver the same content but packaged quite differently. It's not going to be packaged in 10-minute episodes that answer their specific questions. On YouTube, each episode you're answering a specific question. In a course, you're going to take them sequentially through your content. You're going to give them assignments. They're going to be taking action. And here's the other interesting part: YouTube, they didn't pay money for. So, there's nothing holding them accountable. There's no exchange of value, right? They haven't committed themselves to anything. But if they pay a couple thousand dollars for your course, now they're committed. They're going to implement it, right? They're going to take action. They're going to take it more seriously. They're going to start to act on this knowledge that they get from you. Now, can you be repetitive? Is there a time and place to be redundant or just repeat your content or give it a summary? And the answer is definitely yes, and definitely no. Within the same episode, you do not want to be redundant. You do not want to go back and summarize and review everything that you've talked about in the video. Why not? Because people will leave. Okay? If they feel like, "Oh, I've gotten everything that's been trained." In this video, the remaining 5 minutes or 3 minutes is just a summary, just a review. They'll leave and go to the next video. Or they'll leave and walk away. So, as a default rule, never do a summary at the end of your video. And if you run out of content, just end the video there. Don't get repetitive or redundant. If you want to keep people on the video longer, then share another story. Stories are always good. Stories are fun. Stories are entertaining, and it takes the information that you've shared and makes it applicable. Here's what you can do, though, from episode 1 to episode 5 or episode 15. You can repeat the same principles. You can teach the same content. You can have a lot of content overlap. In fact, that's a good idea. Because people that are watching all of your videos will really learn those principles from lots of different angles. Most of the people who are watching these videos haven't seen the other ones. They're being brought to you from YouTube. They've never heard of you before. They're watching a brand new video. So you don't have to be hesitant about them seeing something in a previous episode. They probably haven't. Now, to talk about stories a little bit more, a story can definitely help make your video longer. But it makes the video better. Here's an example. Here's a story that I can share about a video that we made that's 20 minutes long. First I filmed a video with Kris Krohn called "How to invest your money in your 2o's" It's about a six-minute video. We made this a few years ago. The video got up to about 60,000 views, and when I looked in the analytics, I saw that most of these views came from suggested views. That means YouTube was suggesting our video to other viewers to watch after the previous video. When you see stuff like that, you notice that there's an opportunity. And so Kris and I decided to do a second video with that same title, it's called a sequel. But we wanted to make it better. We wanted to make it longer. So, in addition to telling the same story, Kris thought of other things that he could share to make the content a little bit longer. I also filmed it in another way. Instead of just sitting still on his pool table where it was in the first video, we decided to walk around and have the intro start differently. So, I had him pull up in his BMW i8. The wing door went up. He climbed out, and I followed him with my glide cam. So, he's talking as he's walking into his house he's kind of explaining things as he's going and pointing out things as cleaning lady happy to be vacuuming. We weren't planning on the video being 20 minutes, but that's how long the video was. And it actually has a really high retention rate. People are watching a lot of that video. Because YouTube likes long watched time, this video is done really really well. it's had over 5 million views. Now, you notice I was just sitting, but now I'm standing. I'm looking into the same camera. But I've got a tripod set up right here pointed at a chair over there. So, I'm just moving the camera back and forth from one tripod to the next so that we go from location 1, location 2, location 1, location 2. That mixes things up. It gives variety, and it keeps people's attention. When I prepare the outline of my content, I'll prepare it in bullet points so it allows me to make the move back and forth really easy. That's another great strategy for making your content long enough. Now, right now, when I look at the time on my camera, it says that I've been recording for about 16 minutes. I've actually been seeing a lot of ahm's and ah's. I've been doing a lot of restarts. You haven't heard those things because my editing team does a really good job of tightening it up. So what I mean by tightening it up is they'll edit out the pauses they'll edit out those ahm's, and they'll edit out the restarts. And sometimes, they'll do a zoom edit or a crop edit like this. So, see now I'm a lot closer to you. And if I were to make a mistake, okay. Watch this. I'm going to do a little test. I'm gonna say a sentence with the word elephant in it. But I'm gonna have my editing team edit out that word but do a crop edit so that you don't know that that word is even missing. Some of my favorite animals are tigers, leopards, zebras. There's lots of other animals that I like. Now, for my editing team, they followed my instructions there. Then you didn't hear me say the word elephant. But when I recorded this, I said elephant in the middle of those animals that I listed. The reason that you didn't really notice that there was a word missing is because they changed the zoom. So, do things like that to tighten up your video. And we've been talking about how to make your videos longer, but you've got to keep their attention. So take out that "ahm's" and "ahh's." Take out the pauses. Take out the restarts so that your video moves along as quick. Use two tripods to keep their attention. That way, you can keep people watching all the way to the end of your ten- to twelve-minute video. Now, they have a good foundation on how to make your videos longer. You definitely need to watch my leaf strategy video. This is the pivotal way to get people to find your videos. These are people that have never heard of you before. Just by following this simple strategy, they're going to be able to find your videos. And now you know how to keep them watching all the way until the end.
What topics should you cover on your YouTube channel? It's an easy answer, but it's one that requires some thinking and planning. In today's episode, Nate Woodbury talks about what topics you should include on our YouTube videos, as well as what we need to keep in mind before filming. Stay tuned to learn more!
You've got a lot of energy and excitement now. You've heard about YouTube. You've seen what's possible and so you want to make a YouTube channel. What topics should I film on? On this video, I'm going to share with you a great strategy that will choose topics for you that ensure that you get the best results. YouTube provides an amazing opportunity to showcase your expertise. I mean seriously, all around the world right now there are thousands of people searching for you. Except they don't knew you exist. So, what I mean is they're searching for your expertise. Right? They want to know. They need help. You can answer questions. You can help them. But there's just this disconnect. You've got this problem of obscurity. So YouTube provides a good opportunity. Because you can answer their questions, put these videos on YouTube, and now these people that are searching for you find you. Right? They see you as the hero in that moment. You've provided them help. You've given them advice. You've answered their questions. So, that's the answer. How do you know what to make videos about? Well, what expertise do you have? And what questions are people asking? So, the rest of this video, I'm going to be sharing three things. I'm going to talk about first of all, length. How long should your videos be? Then I'm going to talking about these questions. How do you find these questions that people are asking online? So you know what to title your videos. And then I'm going to talk about what this does for the algorithm. So when you make videos like this, how does YouTube use that to help you and help your channel grow. Your videos need to be 10 to 12 minutes in length. Is that surprising? You've probably heard people say, "Oh, you got to keep your video short. The shorter, the better." You know, maximum 2 minutes. Maybe two and a half, maybe 3 minutes?" When you watch a super bowl commercial, 30 seconds, right? They've got to pack the whole bunch into a short amount of time. Why is that? Why they need to be so short? Well, it's a promotional video. It's a commercial. We know that we're being given a sales pitch, right? We don't want to pay too much attention to that. They've got to make it really entertaining and deliver whole bunch of information. Psychologically give us all excited and whatnot in a short amount of time. We're not going to sit there for a 10-minute commercial on something that doesn't really imply to us, right? However, we're not talking about commercials. We're talking about making how-to content. Content that people are searching for contents that are going to change their lives. On YouTube, people are really accustomed and expect videos to be on the 10 to 12-minute range. The more specific the topic is, it actually makes it easier to make your videos in that 10 to 12-minute range. Let me just give you an example. My friend Katie Gutierrez, she's an interior designer, and she could talk a lot of interior designs. So, if we go out into one of our categories, let's say, "living room design," she could probably talk about living room design for an hour if we wanted to narrow it down and make it to 10 to 12-minute episode. She could easily do that. But like how to make it really valuable? She could say, "Well, what are my top tips?" Okay, I'll make a top tip video. I'll share my top 5 tips." And right then we film and we go from there. But what if we did keyword research, and we found the phrase, "How to design a living room with a corner fireplace?" Oh! Then all of a sudden, she got great ideas. "Well, yeah, if you got a corner fireplace, you've got to do this..." And I have no idea what the answer to this. But "You got to make sure that you balance it out with a nice rock feature or fountain, or then you got to put your couch here, and you got to make sure that the lighting does this. And that your artwork, you got to have different colors." Whatever it is, if there's a specific scenario, I know that Katie's minor goal right to work to know exactly what to do. Does that make sense? And because you're narrowing it down, I mean you're cutting away all of the extra stuff that isn't relevant to this specific answer, and yet, you can go deep. And I've found that 10 to 12-minute range or video like this is perfect. If you get to like to 5 or 7-minute mark and you think, "I'm done. I can't think of anything else to share." Well, then, definitely stop your video there. You don't just want to ramble on. If you just repeat or if you just summarize what you've already covered, people are going to leave anyway. So, you might as well not do the remaining several minutes. What about longer than 12 minutes? Yeah, you can longer. If you're keeping people's attention, go ahead and keep going. Just know that if you make a video that's like 30 minutes long, that's kind of a turn of for some people to click on the video. They're like, "Ooh! This is perfect. Oh, wait, this is 30 minutes?" Does that make sense? You got to be careful with that as well. The biggest secret I share and why people pay me a thousand dollars per hour for consulting time is to teach them this principle of keyword research before filming. Yeah, that's it. You got to do your keyword research before you hit record on your camera. Before you plan your content, do that keyword research first. It actually take a load off of your shoulders because you know of a huge variety of topics. You're not going to run out of information. You can get way more specific and targeted and feel like your talking to just one person. Because you don't want to talk to everybody and like, "Hey, everybody! Thanks for watching this video. I'm going to share some general advice, and hopefully, it applies to you." You can talk to just one person. The person that's got that corner fireplace or that person who's strep throat and wants a remedy without antibiotics, right? Now here's another amazing thing that this does. It eliminates all the competition. Because all your competition is going after the broad category. They want the most traffic. They want to rank and beat everybody. Challenges, when you make a video like that, there's hundreds of other videos out there like that, and you can't compete. I mean maybe if your Steven Spielberg, you can do that and you can make a cinema production quality. And yours will be the best. You know what? Just do keyword research. Find a question, answer that question. And you'll rank instantly. Here's why this works. The YouTube algorithm likes good engagement and likes a long average duration or a long retention rate. Okay? So, if you have a really specific video, such as how to design a living room with a corner fireplace, the people that are searching for that and they find your video, they're going to watch it all the way to the end, right? Because that's exactly for them. Why would they only watch a part of it? They have that question. They're going to watch it all the way to the end. And the algorithm sees that and says, "Wow, I know that only 50 people have watched this video this month, but all those 50 people watched it all the way to the end. Let's find 0 more or 200 more people like these 50." So YouTube starts to show your video to new audiences. And not only do you get the next 50 the next month. But you're also starting to get other views from YouTube suggesting it and promoting your content. Isn't that awesome? By just doing keyword research before filming, you're really laying a solid foundation of having a channel that the YouTube algorithm likes. And it'll find more and more people that are good match for your videos. Now that you understand this strategy of what to talk about on your YouTube videos, you definitely need to learn how to do this research. The good news is I've made a video all about that specific part. It's my leaf strategy video. You'll find it linked right there. In that video, I talk about how to do that keyword research. It's actually really simple. There's a tool that I show you how to use where you can type in category, and it will pull up all the questions the people are asking. You basically just pick these questions and say, "Oh, that will make a good title. Oh, that's a good title." You just plan out all of your videos.
So you've decided to start your YouTube channel! But in this digital age wherein you have a lot of competition, how exactly do you jumpstart your channel when you are just starting out? In this podcast, Nate willshow you exactly how you can grow your channel from having no subscribers to becoming a six-figure generating machine!
What do you do to grow a YouTube channel when you're just starting out? You've got zero views, zero subscribers and yet you really want to take this seriously. You really want a chance of making 6 or even 7 figures. I'm going to show you how to do that. You're definitely watching the right video because I've done that. And I've done it several times. Meaning, I currently produce 13 different channels. And there's several that are making 6 figures that I started from scratch. One of them is making 7 figures every 7 weeks. So, here's what you can expect. What I'm going to cover in this video is first, I'm going to talk about YouTube's search and I'll introduce you to my leaf strategy. Which makes it really easy for you to pull in traffic from people who've never heard of you before but are searching for your expertise. And then I'm going to talk about how to start your video and how to give content hooks so the people will stay to the end of your video. Next, I'll talk about calls to action. There's 3 different main calls to action that all that I'll teach you how to do so that you can get people to take action on your videos and send signals to the YouTube algorithm that this is a good video. Well then, talk about click-through rate. And some of the things that we've done to get better click-through rates so that you can get more and more people to click on your videos and get better results. I'll then share the sequel technique. There's a few different channels talking about this strategy. It's a really good strategy. I'm going to share how you can do it specifically to a video on your own channel and share with you a story of how we got 5 million views on one video just using this one technique. And then I'm going to wrap up this video sharing a 4 ingredient formula that if you make videos that follow these four ingredients, you will get exponential growth on your channel at the 4-month mark. It works every time. The key to getting found in YouTube search is to do keyword research before filming. You've got to do it before filming. So many people have come to me and asked, "Hey, Nate. I've got hundreds of videos. And they're just amazing content but they're on YouTube they're not getting any traffic. How can I SEO these videos. Can you help me with that?" There is nothing that I can do to SEO a video. YouTube has taken away that ability. You have to do keyword research before filming and I'll give you an example. A friend of mine Doreen's Beckman, she came to me and says, "Nate, I have a great remedy for sore throats." So, we could have just pulled out the camera and started filming her. And she shared her secret and maybe I would have titled the video, "Doreen's secret remedy for a sore throat." Okay, we could have done that but instead we chose to do keyword research first. I found the phrase, "How to get rid of strep throat without antibiotics." 9 words long. That's not a phrase that I made up. But that phrase had consistent search volume every month on Google and YouTube. So, that was a title of the video. Now, Doreen is like, "Okay, I know the formula by heart. I use this all the time but I'm going to answer it in a way that answers this specific question." I'm going to teach this principle. That video ranked number 1 on YouTube instantly. And has been getting traffic for many many years now. That's what we do with the hundreds of videos that we launch every single month across all 13 channels. Now, after you've watched this video, I want you to go watch my leaf strategy video. I'll link to it right up there. I go into way more detail on how you find the questions that people are searching for online. I show you a lot more examples and I show you the tool that you can use that you just put in your idea and it will tell you the specific questions that you can use as your video titles. Now, we're going to talk about how you start your video. See, if you've done the keyword research first, you know what the title is and your job is to do 2 things in your intro. The intro is the part that you start with right before your video logo, your branding piece or your opener. Okay, the intro, it needs to tell people what the video is about and why they should watch. Okay? What and why. What's the video about? Why should they watch it? So, I'll demonstrate this for you. Let's use that sore throat remedy example. Welcome back, in this video, I'm going to talk to you about how to get rid of strep throat without antibiotics. There really is a way. You probably have these ingredients in your kitchen. I have been using this remedy for years. It really works and I'm going to teach you everything about this remedy. Beyond just the what which I said right at the beginning, I then elaborated with another sentence or 2 explaining why I'm the person to deliver it. And although this is Doreen's remedy, I have been using it for years so I could make this video. That's it. That's your intro. You want people to know that they are in the right place that the video that they hit play on is what they were expecting. They have clarity on what the video is about and why they should keep watching. So, after that 2-part intro, then you go to a video logo. The video logo might only be 5 or 10 seconds long. 10 seconds at most. And then you come back into your content. At the beginning of your content, you'll want to lay your content hooks. Okay, content hooks give people curiosity about all the different things you're going to be teaching or sharing in your video. And you may have noticed that I did that in this video. I went through... I've got them listed right here. I went through and told you that I was going to introduce keyword research. Then I was going to talk to you about the intro. That is going to talk to you about keeping people to watch all the way through the end. That's the content hooks. Then I assured that I was going to teach to you about call to action and how to get more people to click on your videos. Then I introduced it I was going to talk to you about the sequel strategy. And then I talked to you about that exponential 4 ingredient formula that I'm going to share at the end, right? When I prepare my videos and I have my clients prepare their content for their videos, we just do it by bullet points. So, when you start into your content, you want to give a summary of these points but not telling people, "Oh, the first ingredient is raw honey the second ingredient is cayenne." No. You might say, "Well, I'm going to share with you the first ingredient..." Alright, you might say it this way: "I'm going to go through all 3 ingredients and tell you why they're in this concoction what they do for your body. And then I'll explain how you mix them all together." That make sense? So, I'm giving a summary but I'm not giving away the meat. I'm creating curiosity so that they want to watch the rest of video and get all that meat. You want to have a call to action in every video. And there are 3 different types of calls to action that you can give. One, it can be a call to action to get people to join your list. Now typically, you don't say, "Hey, if you want to join my list or get on my email list or buy something from me, click the link below." Typically you say, "Hey, I've got a free gift for you. I want to give you my book for free. If you want access to that, go ahead and click the link or go to the link in the description below." See, that type of a call to action, they'll know, they'll get your free gift. And they'll be in your sales funnel. You'll have their contact information. You can follow up with them after that. That works all the time. And you definitely want to every once in a while, have a video with a main call-to-action leading people to your lead magnet. The second call to action all share is you can get user engagement. You can ask people to like, to subscribe, to comment below. You can actually do a poll. I'm going to do a poll right here. Go ahead and click this link and answer the question. Did you know that you could do a poll on YouTube? Just click yes or no. And we'll see what percentages come up there. That's a great way to get engagement and you can have that as one of your main calls to action. The reason for doing that is the YouTube algorithm likes engagement. The more engagement you get on your video, the more YouTube will promote it to other people. Now, a third type of call to action that you want to do regularly throughout your videos is recommending that people go to other videos whether on your channel or other great videos on other people's channels. So, I've already done that in this video. I've recommended my leave strategy video. It's still linked right up there. After this video is done, I definitely recommend that you check that one up because it's really going to help you know how to find those questions that people are searching for. So, when you're preparing the content of your video, know what is the main call to action for this video? Am I going to lead it to my lead magnet? I'm going to lead it to user engagement or am I going to lead people to click on another video? When you get to the end of the video, you don't want to say, "Hey, hopefully found this video helpful. We'll see you tomorrow." Because you're essentially telling people, "Bye, you can go about your day now. You're done with YouTube." YouTube would actually rather that after they're done watching your video, they watch another one. So, at the end of the video, you might say something like this: "Now, that you've got a good foundation of how to grow from 0 subscribers and 0 views up to a seven-figure revenue stream, let's dive deep into that leaf strategy. Okay, go ahead and watch this video next. That makes sense? I'll probably say that at the end of this video. Click through rates, thumbnails, they become far more important. My business is really focused on YouTube for the last 7 years. In all the years that I've been doing YouTube, thumbnails have just become more and more important especially in the last year or 2. See, when people open up YouTube there's a whole menu of different videos that they can watch. They see an image with a title underneath. The do I want to watch this one? Do I watch that one? Do I watch that one, right? You've seen this. So, how do people choose which video to click on? It's really a matter of what's interesting. What creates curiosity. So, the first recommendation I have is to definitely design your own custom thumbnail, okay? YouTube will go through and pick three different still images from your video and you can say, "Which of these three do you like the best?" Or you can design your own custom thumbnail. You can design your own image that creates curiosity that relates to the content of your video of course but will compel people to want to watch your video or want to click on it. In the beginning, all you can do is just give it your best guess. Put your imagination and your creativity to work and create a thumbnail. You can use Canva or Photoshop for that. But then you can actually do A/B split testing. YouTube says that this feature is soon coming. Right now I use a tool called tubebuddy. So tubebuddy, I use that to do my A/B split testing. That's where I can design version A, launch it. A few days later, I launched B and then it will do an analysis and compare which thumbnail gets more clicks. Sometimes all I do is I just change the color of the text. That's it. The image, the the design of the thumbnail stays the same. I just changed the color of the text and that might change it from a 4.6% click-through rate to a 5.9% click-through rate. It's crazy. But you can do stuff like that to get better and better results. So, as you launch your channel and you're putting all this work into creating these videos, doing a/b split testing can really help you get better and better results. Now, let's talk about the sequel technique. Okay, a lot of YouTubers are using this. They'll find a very successful video on YouTube and that they'll create a sequel to it, right? They'll try and create a similar video that's better than it and they'll try and get some of the traffic from that video to then come to yours. I've tried this strategy for other videos. And it works maybe one out of every 10 or 20 attempts. And it works okay. I'm going to share a strategy that works way better, okay? And that's to look for great opportunities within your own channel. So, YouTube analytics is great. Once you've been at this for 4 or 5 or 6 months, you have a lot of videos in there. Chances are there's been some that have caused spikes. When you're in your analytics, the best thing to look at is what videos are YouTube suggesting. Okay? There's a lot of different ways that your videos can get views and traffic. You can get it from search, you can get it from what YouTube calls browse. Suggested. There's other sources of traffic like you know Facebook leads or email clicks. Okay, we're talking about suggested. If you find a video that YouTube is suggesting to other people to watch, that means YouTube likes this video on your child because it's making YouTube money. They're probably pairing ads with it. That means YouTube likes this video and it's suggesting it to other people because it's making YouTube money. Either because they're pairing ads with it and it works really, really well or this video leads to long session watch time. You know, something like that. YouTube has chosen this video and likes it and is suggesting it to other people. So, here's the opportunity that you have: You can create a sequel to your own high performing videos. Let me share with you a story, okay? So, one of the first videos that Kris Krohn and I created is "How to invest your money in your 20s?" So, I'd noticed that that video it had I believe over 60,000 views at the time and a lot of those views had come from suggested traffic. The original video is only about six minutes long. Kris Krohn was sitting in one place. In fact, he was sitting on his pool table with the red felt. And he just shared his story. So, I told Kris, we're going to redo this video. We're not... We're going to leave the old one there on YouTube. It's still doing well but we're going to make another one with the exact same title. And I thought... I tried to think like, 'Why did they like that thumbnail? Why did have a good click-through rate?" I thought if they liked his pool table, they're really going to like his car." So, I had him put his BMW i8 in the video. And when I filmed the video, I actually... I had to really twist Kris's arm at the time. He was... He didn't want to be that guy. But I had him pull up in his car, the wing door came up and I followed him with my glide cam as he walked and talked into his house. So, I followed him in through his door. His cleaning lady happened to be vacuuming so I said, "Hey, cleaning lady." Went into his kitchen. Got a drink of ice water. Went downstairs where his pool table was. Went back upstairs where a flipchart was. We made a longer video. Shared the same story but it was a lot more inviting like we're going into Kris's home. This strategy totally worked then and it's worked in many times since. Over the next 2 weeks, this channel performed above average. Okay? It was a good video. And then, it totally took off. From the next 5 weeks, our channel grew from 80,000 subscribers to 160,000 subscribers. I don't want to confuse this but we actually did two sequel videos at the time. This one that I'm telling you about was the main one. And these two videos together or the next five weeks doubled the size of our channel. We got way more views. Adsense revenue became significant. You know, 5 figures. So, how does this apply to you? Well, you'll find similar opportunities in your own YouTube channel. Just look through the analytics and find which videos YouTube is suggesting the most and create a sequel. Are you ready for the 4 ingredient formula to take your channel exponential? Right? You're going to have spikes in 4 months. It works every single time if you have these 4 ingredients. I'm serious. I've done it many times. Ingredient number 1, you've got to do keyword research before filming. Number 2, your videos have to be 10 to 12 minutes in length on average. Okay, have a minimum of 7 minutes. You can go longer. That video that I just told you about the sequel that went huge it's got over 5 million views, that one was actually a 20-minute video. We didn't plan on it being that long but it's worked really really well. Have your videos average 12 minutes in length. Okay, ingredient number 3 your videos need to have a good retention rate. You know, have an average of 45% or higher retention rate. So, if you've got a video, we'll just make math easy. If you've got a 10 minute video, people should at least be watching 4 and a half minutes of that video on average. Ideally, 10 to 12 minute video should have a 6 or 7 minute average view duration. The reason that that's an ingredient in this formula is YouTube likes watch time. And if you're putting out tons and tons of content but your videos on average are only being watched one minute through or one minute 20 seconds through. Which I've seen. This formula will not work and your channel will still grow gradually but you won't experience a spike. Okay, here's the last ingredient. Ingredient number 4 is you've got to post five episodes per week. Now, there is some controversy. Different YouTube influencers that I highly respect that are friends of mine and there are other ways that you can achieve success on YouTube with different amounts of frequency. Such as one video per week. In the space of experts making how-to informative type content, this formula works. And if you have these 4 ingredients, you will get a spike. I've never seen it fail. Keyword research before filming; 10 to 12 minutes in length; average retention rate or view duration of 45% or higher; post five episodes per week. And at that 4- month mark, you'll experience a spike. On the Kris Krohn channel, it was 4 months to the day we had a spike. We were averaging like 500 views a day. Something like that. And our first spike we got up to 10,000 views in a single day. And we never got down below a thousand or 2 a day even when that settle down. But then quickly had another spike up to 30,000. 35,000, in fact. Soon we got to a point where our average baseline was higher than our first spike. And we've never looked back. You've heard me talk a lot about keyword research in this video. And I've actually created a keyword research mini-course. So, in addition to watching my leaf strategy video that I've linked to above, down in the description and on my end screen here, it's probably somewhere on the screen, I also want you to check out my keyword research mini course. This is a free gift where I actually take you step-by-step through finding the questions that your audience is searching for. You know, so you have expertise. This'll guide through finding the questions of people are asking. So you'll know what to title your videos. Go ahead and click the link below and watch that leaf strategy video next.
Becoming a motivational speaker is easy especially if you are an expert on something. The difficult part of being a motivational speaker is the marketing side of it. How do you get more people to join your events, attend your classes, or invest in your services? Today's episode is going to cover everything you need to know about marketing yourself as a motivational speaker, so don't miss a second of it!
Welcome back. In this video, I'm going to show you how to market yourself as a motivational speaker. There's really a secret that is kind of untapped on YouTube. If you have an expertise, YouTube is the place to market yourself and I'm going to show you how to do that. So, I'm going to talk to you about a few things in this video. I'm going to actually introduce the National Speakers Association if you haven't learned about that group. I'm going to share why I'm a part of it. So, then I'm really going to dive into the power of YouTube and show you what's possible. Because you can really leverage YouTube to market yourself as a speaker. So, I'm going to show you an example of somebody who's been a past president in the National Speakers Association. He's currently getting lots of speaking engagements on YouTube. His name is Paul Jenkins. And I'll show you exactly what we've done there. Another person I'll show you is Kris Krohn. We've done some really amazing things on YouTube there. And then I'll talk about the quickest way that you can monetize your YouTube channel. And then I'll talk about a timeline on how you can monetize it with speaking engagements with events and even add revenue. If you're not a part of the NSA, the National Speakers Association then I certainly encourage you to take a look at it. Find out where your local chapters and when they meet and go attend. It's a really good group. It's a group that's there dedicated to serving each other and helping boost each other's careers. So, these are all coaches and speakers there. Learning how to grow their business and learning how to make more money as a motivational speaker. So, if you're to compare it to Toastmasters, Toastmasters is great for practice. That's more of a club you probably have a dozen different clubs in your area and you could just go and practice. Practice different areas and have people catch you if you're saying thumbs or us. That's not what the NSA is about. The NSA is learning the behind the scenes of business on how to become a better speaker, how to promote yourself, how to work with meeting planners. Really how to grow your business and make money as a motivational speaker. So, you've got to check it out. Every July the NSA has the National Convention and I highly recommend that you come to one of those as well. Now, let's give you a couple examples. My hope is that by sharing these 2 examples, you really have a good vision of what's possible and why YouTube is such a good option for marketing your business. So, Paul Jenkins, he's a positivity psychologist. In fact, he had a practice doing typical psychology work for many many years. And he found that he really enjoyed speaking and coaching. So, while he's still a licensed psychologist, he does a lot more work in the coaching and speaking space, he was actually a president of our National Speakers Association chapter for a year. Now, to give you a little bit of background, he has had a podcast for 12 years. And he's had tons of amazing guests on his podcast. But it's been really hard for him to know how to monetize that. How to really translate that into business. He did have a YouTube channel. He'd been putting miscellaneous videos there for years and he had grown it up to 235 subscribers. And then I talked to him about really taking his channel seriously. Implementing some strategies taking his channel to 5 episodes a week and we can talk about that in another video about why what's the best consistency. So here we are, 22 months later and we've got 85,000 subscribers and we're averaging 15,000 views every single day. So, what does Paul do with all of this? He's actually monetizing the channel in 3 different ways. The first I've kind of mentioned speaking engagements, right? He's getting full fee speaking engagements just because of his exposure and following on YouTube. Now, he speaks on a variety of topics. He talks a lot about positivity. He's definitely a positivity expert. Talks a lot about parenting and a lot about relationships. In fact, his YouTube channel has really gathered a lot of traction around the parenting topics. On videos like how to get your kids to listen without yelling. So, he and his wife created a parenting course that they sell. And they don't really sell them in the YouTube videos. But at the end of the video, he'll say, "Hey, if you found this video helpful, I've got a free gift for you. Go ahead and click the link below and you can get access to that." So, he gives them the free gift and that they're now on his list. They've now become a lead. He can follow up with them and sell them his parenting course. So, currently Paul's getting tons and tons of leads coming in every single month just from the YouTube traffic to his website and into his sales funnel. Now, another way that Paul is making revenue is actually Adsense. This is something that you don't want to plan on it being very significant in the very beginning. And what is very beginning mean? I mean for the first couple of years, I don't really plan on making too much money. I've got permission from Paul to share these numbers so I can tell you how much ad revenue this child brings. Again, we're 22 months in. And it's bringing in I'd say about $1,200 per month right now. And that's not a whole lot. But it can grow. I can tell you that I've got other channels that I produce one that I own. That one's made as much as $18,000 in a single month. Another one of my clients is bringing in right now about $13,000 a month. So, it can become very significant. But you typically don't get to those levels on this type of a channel for about 3 to 4 years. Looks like I'd take off this next example. Because we're having amazing success. Now, this is the Kris Krohn Channel. It's currently generating between 5 and 6 thousand dollars every single month just from the YouTube traffic, okay? So, I just to set the stage. This is a really successful channel and yet we've done it all through YouTube just making how-to videos. Now, there's a principle that I want to share with an experience that the Kris had that I think will really relate to you wanting to get speaking engagements from YouTube. Because it will take some time. At first, the main way that Kris wanted to monetize his channel is to get people to come to his local events here in Utah. We had built a significant amount of momentum on the channel. People were commenting and saying things like, how can I work with you? Do you coach people? Do you have anything to sell? I don't think they said those words. But you know how can we work with you? And Kris wanted people to come from around the country and come to Utah to attend his event. And it just wasn't happening. We maybe have one or 2 people in an entire year come to his events. So, we had to think, Okay, well... They want something. Let's create something digital. And so Kris created a digital course, a video course that he could then sell to them for $1000. We launched that course and at the time, we had about 65,000 subscribers. We launched that course and very quickly in that month, that first month generated a $100,000. And then the excitement kind of settled down. We averaged in for the next several months making about $40,000 per month and then it just grew from there to now making between 5 and 6 hundred thousand dollars a month. And it's now 2 years later. Here's the cool thing: Today, Kris is able to fill his events from YouTube traffic. People that found him on YouTube are now coming to Utah and attending his events. He put on an event recently. I don't remember the exact number. He told me was either 250 people or 350 people in attendance. Majority of which were all from YouTube. So, that's pretty cool but we're almost 5 years into this channel. For the first 2 and a half years, we built the channel gradually just one episode per week at most. Then as we started to get momentum, we started increasing that up to 5 episodes per week. And 4 months later, our channel had our first spike. 2 months after that is when we launched the digital course. We had hit 65 thousand subscribers. We had our first 6-figure month. Now, 2 years later, we're at a point where we're monetizing it much better and Kris is able to fill his events. So, just like filling events for Kris took time, getting speaking engagements from YouTube is going to take time. The quickest way to monetize your channel early on, we found with Kris and we found with many other channels since. This is by creating a digital course. When you're creating a channel around your expertise or answering people's questions, they want more from you. They're going to go to your website and see if you sell something. They they want to know if you have any programs or coaching or membership sites or a course that they can take. And then as you continue building your channel, you are gonna get more and more speaking engagements from them. Now, I'm going to explain the huge opportunity that you have on YouTube because you are an expert. People all around the world, they're searching for your expertise. They just don't know that you exist. They don't know that you exist. They don't know how to find you. So, what do they do? They go to Google and YouTube and they type in their questions. So, I'm hoping a light just went off in your head. If not, I'll give it to you. All you have to do is make videos that answer their questions. It's as simple as that. That's what we did with Paul Jenkins. That's what we did with Kris Krohn. I currently produce 13 different channels and that's what we're doing on every single one of them. In fact, with the Kris Krohn channel, we're now approaching a half a million subscribers and we're doing a variety of topics. Some of them are just miscellaneous. They're not questions of people are asking. But the first 700 videos that we created on that channel, all followed this exact strategy of doing keyword research before filming. So, that you can find the questions that people are asking and then you know the exact title or videos. So, you can't just make up these titles. You don't want to just title your video and guess what people are asking. You want to do keyword research. I've created another episode. I'll link to it right here. It's my leaf strategy. I go into depth in this video on how you can do the keyword research to find these questions. Like, I actually even show you the tool that you can use that makes it really really simple. You just type in your category and we'll show you all the questions that people are asking online. So, definitely watch this video next.
With the number of people currently uploading new videos on YouTube every day, how do you make your video last forever? Can you imagine your video getting views many years from now? It's possible! Nate explains how you can do it in today's episode, so stay tuned!
Could you imagine posting something to Facebook that a year from now was getting hundreds of views per day? No, you can't imagine that because that's impossible, right? It is possible on YouTube. And so, I'm going to talk about how you can create content on YouTube that lasts forever. Just as one quick example, I have some videos that I made in 2018 that today are still getting enough views that they're bringing me in $500 per month in ad revenue. It's a really cool feeling to be able to experience that something that I created in 2018 makes me money month after month, after month. So, I want to show you how we did that. Keyword research is a big part of it so I'm going to dive into the keyword research strategy that I use. And then I'll share another opportunity where you can go into the YouTube analytics and see how these videos perform at the next level. And you can do what's called a sequel technique. So I'll explain what that is and by the end of this video, not only will you have a clear strategy on how to create content that lasts forever but the ends up getting millions of views. So, what do I mean by keyword research? Oftentimes if we if I mention that phrase or if I mentioned SEO. We can get turned off. We get irritated, right? We can start to feel anxiety because it's so complicated and it's so much time and it doesn't really work often. Well, what I'm going to share is a tree analogy where you just focus on the leaves, right? In a tree, a tree has a broad trunk that goes out into branches. And on the end of each branch, you've got tons of leaves. And the leaves are the really specific topics the questions that people are asking. So, a friend of mine --Katie, she's an interior designer and one of her categories, one of the branches is living room design. You know, others would be kitchen design or bathroom design, right? So, on the branch of living room design, when you do keyword research, there's a tool that makes this easy for you. You just type in living room design and it will give you all the leaves. A leaf might be "How to design a living room with a corner fireplace?" or "How to design a kitchen living room combo?" or "How to design a living room with large windows?" That's the biggest step that you can take to create content that lasts forever and continues to get views because people are continually searching these questions. Now, I made another video, it's called my leaf strategy video and I recommend that you watch that one after this one because it goes into depth and you'll know exactly how to find those questions, okay? Let me share with you an example on the Paul Jenkins channel it's called Live On Purpose TV. We did the keyword research. We found the title "How to get your kids to listen without yelling?" And that video started to get great traction through search and then it started to be suggested by YouTube. And when a video is suggested, that means that they're watching another video and then on on the side of it, YouTube is recommending that they watch another video next or at the end of a video, a whole bunch of recommended videos will come up. So, that's suggested. And that's that's always a good sign. That's really what we want. And when we find that, we then want to follow that up with a sequel. We've actually done several sequels. We'll create a new video with the same title but we'll try and make the content better. We redid this video with Paul. Now, we made it a little bit longer, we thought of ways that we can make the content even better. And when you post a video like that to your channel, it's got the same title; it does well. It naturally performs better than average and then oftentimes it'll spike and it's really fun when you have those spikes. We've had a lot of spikes on the Live On Purpose TV channel. When I started producing this channel with Paul, going back almost 2 years ago and he had the channel for many years but really without any strategy, it had only grown to 235. Now, we're approaching 85,000 subscribers by following the strategy of keyword research first before filming, right? --Finding those leaf topics. And then we go into the analytics and we find videos that have performed well that YouTube has started to suggest to others and then we make sequels of that video and it really really works. We get lots of spikes. Rather than tell you about this next example, I actually want to show you. There's a video that we created that got 65 thousand views. We created a sequel, that sequel caused our channel to go from 80,000 subscribers to 160,000 subscribers in 5 weeks and over the last year and a half it's gotten over five million views just by following these the strategies that we've talked about here. So, I'll link to it up here I'll create a playlist with these 2 videos and as you watch these 2 videos, not only will you have a good understanding of how to create content that lasts forever but how to get millions and millions of views on that content.
YouTube is a great way to make money, but not everyone who does it succeeds in doing so. Why? Because there are some not-so-obvious mistakes that people make when setting up their YouTube videos and channel. In today's episode, Nate's going to cover all the mistakes that new YouTubers make and how you can avoid falling into the same pit. Listen on to learn more!
As a new YouTuber, it's easy to make mistakes. In fact, I've got a list of 10 mistakes that all new YouTubers seem to make. So by me sharing them to you, I'm hoping that you'll have a shortcut and you'll skip past these mistakes. The first mistake that new YouTubers make is that they're actually afraid of making mistakes. They want it to be perfect. They want episode 1 to be as good as episode 500. Now, I love the way that my friend Chris Kitz almost said it. He said, "Start ugly. Just don't stay ugly." If you get started, you're going to get results. You make an ugly video, you're ugly video will get results and you can just go from there. But if you wait for your video to be perfect, guess what? You're not going to get any results because that video isn't going to go live until way in the future. It's okay to put out content that's a little bit embarrassing. But just be real. Put real value in your content. Put it out there and it's okay to make mistakes. If one video flops, another one what will succeed. You know, if you make this mistake, you'll learn from it. So, that's the first mistake is not willing to make mistakes. The second big mistake that new YouTubers make is they create a variety channel. So, it doesn't have a focus in one area but they want to talk about this subject and this subject and their hobby. And they also want to vlog and they just want to try it all. And you can do that once you have momentum. You can do it more experimentation especially if you have a following. If you have celebrity status, people will follow a variety channel because of the personality. They like the person and so they follow them wherever they go and whatever they talk about. Like Casey Niestat, could make a vlog about snowboarding throughout New York City and the next episode could be about a new lens that he's giving a review. And people will just watch all of his episodes because he's built the following that he has. They follow him as a personality. But when you're new on YouTube, that doesn't work so well. In fact, let me give you another example. The channel that I produce. Amazing channel, actually. Paul Jenkins, Live On Purpose TV. He's a positivity psychologist. And we were talking about all the different areas and he wants to talk all about positivity and being happy. Wants to talk all about parenting and relationships. And how to strengthen relationships. We decided not to eliminate any of those. So, we we did an equal spread kind of covering all three different topics. And one of them has really taken off. The parenting videos have really done exceptionally well. Especially in the beginning. One video "How to get your children to listen without yelling." That's the video that took off the best. And so although we were covering three different areas, one of them really stood out. So, we kind of shifted our focus and did the majority of our videos on parenting. So, while we still did videos on all 3 categories, we shifted the majority of the focus towards the parenting videos to really capitalize on that. Paul created a parenting course. He created his positive parenting playlist. And it's really worked well to grow his channel. Now that his channels got more momentum, he has started to get traction in the relationships and in the positivity categories but still parenting is the one that's dominated. Here's a piece of advice that I recently heard that I'm going to share back with you. If you have a hard time explaining what your channel is about, then it's too broad. It's too confusing. People will have a hard time subscribing. Okay, mistake number three is people aren't willing to stick with it long enough. YouTube is definitely a long game. There's a lot of advertising and marketing campaigns that you turn it on today. You'll probably start getting leads and results tomorrow. Definitely within a few days, right? But YouTube is not like that. YouTube can take a year or 2 or 3 depending on the way that you're going to monetize it. If you're going to monetize it without revenue, it can take several years. It took four years for my ad revenue to get to five figures where it's something really significant that I could live off of. If we're funneling leads from YouTube into a business, it's still going to take a year or more before you're making enough sales that your channel is profitable. Most people quit too soon. I mean, I teach a strategy where I tell them if you follow these 4 ingredients then in 4 months, you'll experience a spike. I've seen so many people quit a month 3. They create all these that so than they quit a month 3. Yeah, don't do that. Stick with it. Mistake number 4 is very, very common. You post a video to YouTube and you're worried about promoting it. Like, "Oh, it's not getting any views. Can I share it on Facebook? Should I set out an email? What can I do? Is there somebody I can pay? How can I promote this? How can I get more views on this video?" When instead, if you're to put that same energy in just making another video, that's the mistake. Focusing on promotion rather than just making more or making better videos moving forward. Mistake number 5 is not paying enough attention to thumbnails. The thumbnails are so important on YouTube. The thumbnail is that still images that you see when you're deciding whether you want to click on it or not, right? It'll have the picture and then the title of the video below it. You can make subtle tweaks to the thumbnail and drastically improve your click-through rate. You might be getting three percent of people clicking on it and you change the color of something. And it will go up to 7%. And that's just huge. Most people don't even design custom thumbnail. So, that's that's a huge mistake. Now, I want to recommend a video that you watch that's created by veritasium. He talks a lot about how to make a video go viral but he spends a good portion of this video really talking about thumbnails and how important they are. So, I wanted to have you watch that video after this one so you could learn all the ins and outs about thumbnails. Mistake number 6 is letting fear stop you from getting started. But happens all the time. People hear me speak or they take one of my courses and they know that this is the right strategy for them. They'll tell me, "Yeah, this is the strategy I've been looking for." But then months goes by and they haven't acted on it. They think that it needs to be perfect. Right? And my recommendation is to start ugly. I learned that phrase from Chris and I love it. "Start ugly, just don't stay ugly". Create a video today. Post it. Your video tomorrow will be better. So, don't let the fear keep you from getting started. Now, mistake number 7 that I think we all make, I've made it many times is trying to be somebody else. Now, an example would be Casey Neistat. When I first started vlogging, I don't think it's necessarily to get ideas from somebody like Casey or other vloggers. But I've seen some people take it to the extreme. They start blogging and they're on a boosted board and they move to New York City and they start doing everything like somebody else. Personally I think that's a mistake because you have value. People want to get to know you for you. And most of the time, when you do something exactly like somebody else, people know that somebody else. They know that you're copying and they don't follow you. But when you step into your own power, you step into your own uniqueness... When I found my own voice and I recognized... Like Kris Krohn, he's real dynamic. He's a real powerful speaker on stage. He uses a lot of body language, he's loud, he's quiet. He's back loud again. And I tried to be like that but I'm not... I'm not like that. I'm not Kris. And when I get on stage, I actually use power points. I don't read all off them but I show images of things and I really get in the zone and I get energized just by showing things and explaining things and it's that's just me. That's my style. And for the longest time, I struggle because I was trying to be somebody else. So, that's a mistake that I made then and that a lot of YouTubers make is trying to be somebody else. Mistake number 8 is not having a clear strategy. They just think, "I'm going to make videos and I'm going to post videos on YouTube." And eventually, it'll get results. And it doesn't really work. There's a lot of channels like that that have got hundreds and hundreds of videos yet, they're only getting 10 views per video. And they've only got 37 subscribers. One of the best strategies you can implement is to do keyword research before you film. So, how this works is you find the questions that people are asking. So, instead of just making videos on random topics, you're making videos that answer questions that you know people are searching for. So, you post this video and you've got people that are going to find your video. That's what I mean by being strategic. Knowing how you're going to get traffic and have that strategy before you film. Now, I made a whole video on this specific strategy. So, I put it up here it's my Leaf Strategy video. Make sure you watch that one after this one. Because I teach you how to find those questions. I give you examples of what those questions look like and then I show you the tool you can use that just finds those questions for you. Makes this job really easy. Mistake number 9 that new YouTubers make is wearing all the hats. Now, what do I mean by that? Well, you are the videographer, you're the editor, you're the talent, you're the star of the show. You're the content writer. You know, you come up with all the ideas. You're the thumbnail designer. You're the YouTube manager. You do all the transcriptions and the posting and everything. Okay? You're wearing all the hats plus you're trying to figure out how to monetize the channel. And so, you need to create a product to sell or put on an event or know what affiliate links to put in there. Or create a patreon account. At some point, I think we do need to wear every hat. But I call it a mistake because people continue to wear all the hats for a very long time almost indefinitely. When you can very easily like I hire my editors in the Philippines. You know, it's like to be able to create and put my ideas into something and then know that somebody else is going to edit it the way that I would. Or even if in the beginning they edit at 80% of the way. And then I just go in and tweak things here there is that frees up so much of my time. YouTube burnout is real. And when you're wearing all the hats and you're doing everything from filming to finish, you can get burned out really, really easy. So that's why I call it a major mistake. Okay, a mistake number 10. I've actually got 11. So, there's one more after this. Mistake number 10 is not collaborating. That's a mistake that I've been thinking about a lot lately. Because that's a mistake that I make. I've done a few collaborations they've worked well every time. So with the collaboration, you've got YouTuber A and you've got YouTuber B and they create some type of video campaign together where my channel will link to yours your channel will link to mine. And you do it in a way that makes it fun, you're bringing in somebody else who's creative it has a unique spin on a video that you can make on your channe.l I've done this a few times. It's a lot of fun to do but for some reason I just haven't done a lot. And that's what I'm thinking about. I've actually got notes of people that I want to reach out to and collaborate with. So, that's a mistake that hopefully I fix. I've actually got a bonus. So, this is mistake number 11. Mistake number 11 is trying to predict what other people want on YouTube, right? Now, why is this a mistake? Because you can't predict. I mean you look at trends and you're just chasing trends in often doesn't work. But there is one exception. There's one exception and this is something that I teach heavily and that's to do keyword research before filming. So, in this way, you are predicting what people are searching for based on averages people search for this every single month. So, if you do keyword research before filming, you kind of can predict what other people want and that's a huge advantage of. The YouTube search engine is such a good job. Now, I made another video on this. It's my leaf strategy video and I explain in that video how you find the questions that people are searching for. So, I definitely recommend. You know, eliminate all these mistakes that I've talked about and this is something you got to start doing right. You'll learn it in that video.
Entrepreneurship encompasses a lot of things, and one of the best things it comes with is personal development. Should everyone be an entrepreneur? Is it all just about making more money? In today's episode, Nate talks about what an entrepreneur really is. Check it out!
Recently on Facebook, I posted the question: Should everyone be an entrepreneur? Now, there's a lot of heated debate on this question. I got some interesting responses. A lot of them were no. Your answer to that question might be no as well. But I'm betting that after this episode, I'm going to change your answer to yes and you're going to be agreeing with me that everyone should be an entrepreneur. Let's see what happens. Here's what I'm going to present in this video. I'm kind of excited about this one. So, first of all, I want to get your responses. There's a poll right here because I want to know do you think that everyone should be an entrepreneur? Okay? And then I'm going to dive into everyone else's responses on this Facebook post. And you'll see what everyone's opinion is. But then I'm going to lay the case of why I think that everyone should be an entrepreneur. Now, I know you might think I'm crazy but I'm betting by the end of this episode that most of you are going to change your mind and you're going to agree with me. Are you ready? So, the the very first response, quickest one that I got said, "Nope" right off the bat so I asked him why. And he... You know, somebody else responded. "Because not everyone has the desire of the ability." Nathalie Bowman says, "No, my husband would hate it." Teddy Hodges said, "Hahaha! No." Mary says, "Of course not." Ashley says, "Definitely not." Mario says, "I believe anyone can. Should they, however? The choice is theirs." Jason says. "Nope." Michele says "Nope." Kevin says "Not everyone is suited." Erin says, "Nope." Felicia says, "Nope. Not everyone is cut out for it." Gina says, "No. We're all here for different reasons." Charlotte says, "No, it's not for everyone. The world is vast there's a place for everyone." I love that answer. Kristen says, "Definitely not." Robin Scott says, "You bet your sweet bippy..." They said... So, we got one vote yes. Mary says, "Stupid question." Oh, yeah. Oh, that hurts, Mary. Julie says, "Nope." Naomi says, "The world needs more leadership but that doesn't always look like entrepreneurship." Okay. Bill says, "No." There were a couple that were more in favor. So Molly says, "Well, when you think about it, an entrepreneur is really a mindset not a job. It's a mindset so on so forth." So she says. "Yes. I think everyone should be an entrepreneur." Kind of like her line of thinking there. And Richie says, "Well, anyone that wants should. Entrepreneurship is 100% learnable skill." So overwhelmingly, the response to my question was a big no or no absolutely not. Or that was a stupid question. Okay, let me make a case for entrepreneurship. First, I believe within my soul that entrepreneurship is noble. There's just something about everything that you go through as an entrepreneur that means growth. That means to struggle and triumph. It's kind of like this battle of good versus evil. At least that's how I feel about it in my mind. Like there's just something noble about entrepreneurship. So, let's get specific. Like, entrepreneurs create. It is such an important part of life to create. To go to religion a little bit I believe that one day I get to become like my God. You know my God who created this planet, I am his child and I am an heir to what he is. I get to become a creator and in this life I get to experience that. And there are a lot of ways that we can create. Entrepreneurship is a huge one. You know, we face challenges and problems. Like at another another huge advantage to entrepreneurship that I see is that we get to make mistakes and learn from them. See, entrepreneurs have tenacity. They have that stick-to-it-ness. When they fall, they pick themselves back up they brush themselves off. They learned from it and they try something else. And they keep going. Like my own journey. 8 years a financial rollercoaster. I believe in entrepreneurship so much that just a few years ago at one of the financial bottoms, you know, being a dad going to my mom and saying, "Hey, mom. Can I borrow some money? Or really, can I have some money?" And the response that I expected in the response that she gave that stunk so much is, "Nate, why don't you just get a job? It hurts. It hurts because I feel like I'm working for something that's more noble that I've created something. I've grown so much. And I believe in my ideas. I know that it's going to work and other people in those low moments can't see that. So glad that my mom is so super proud of me right now. That I did stick with it. You know, the first eight years were that financial rollercoaster. The last couple of years, yeah, I guess maybe I finally arrived. I felt like I still got a ton of goals but I'm just not under any financial stress like I experienced often throughout those first 8 years. So, how is that a benefit of entrepreneurship? Well, I look back in what I trade it, like part of me wants to say yes. But the other part of me is like, "I wouldn't be the person I am today without those struggles. I love the opportunity of trying something, failing at it but learning from it." Now, I have wisdom. I have so much wisdom from all these lousy mistakes that I made. All these lessons that I learned. Entrepreneurship is like the best personal development program I could ever go into. I mean I love everything that I learned by being a part of a religion and being a man of faith. I love all the lessons that I learned of being a family man. Being a husband, being a father. I learned so much. Entrepreneurship is right up there. Entrepreneurship is an amazing personal development program. In order to succeed as an entrepreneur and to succeed in a really competitive world, you've got to innovate. You've got to be a problem solver. You've got to find solutions. And I love efficiency. I call myself the master of efficiency. Entrepreneurs become really good at finding more and more efficient ways of doing things. Have you seen the Disney movie Moana? You know, the Hawaiian Disney Princess? I think she's an entrepreneur. Okay, so here's what I mean. I think entrepreneurs have gotten really good at listening to that inner voice, right? Moana, she had responsibilities on the island. She grew up and she really respected that. She loved her Island, she loved her people but there was this inner voice calling to her something that she needed to do. And ultimately, when she followed that inner voice, she ended up serving her people on the island in a much bigger way. And my journey of entrepreneurship, I've had a lot of experiences of hearing that inner voice and when I do follow that inner voice, it's hard. Especially when everyone around you tells you that you're crazy. I mean in the Moana movie, right? People told her that she was crazy. That she was kooky dux. You know, even when... And it doesn't seem to be working. Yet I know and I just fill this voice inside telling me, "This is what... This is what you're meant to do. You can do this you can succeed even when no one else around you believes." Entrepreneurship gives you a great opportunity to listen to that inner voice. Entrepreneurs also learn leadership. Just by the nature of turning your business from self-employed to really being a business owner, you hire people, you lead people you train people and over time, you get better and better at it. You'll learn leadership. Another great advantage of entrepreneurship is you learn public speaking. I am quite introverted. At least I feel like I'm an extrovert inside. It doesn't really make sense to other people. That's how I feel. But I've had to learn to speak in front of people. I speak on stages now and what used to totally terrify me now lights me up. It's totally because of this journey that I put myself on on entrepreneurship. I've got a big one for you. Entrepreneurs have to learn self-discipline. And when you don't have co-workers around you, if you don't have a boss like needing reports or needing things by a deadline, you control the deadlines. You have to learn self-discipline. And a lot of people say that they can't handle entrepreneurship because they don't have that self-discipline. I didn't have the best self-discipline in the beginning and that's why my business is early on weren't as successful. But I've learned self-discipline. And so if you want to learn self-discipline, become an entrepreneur. An amazing principle that I'm teaching my kids right now is the difference between trading time for money and trading ideas for money, right? Or learning the principle of leverage. And in talking to my kids about this they really got excited. And my daughter asked me the question like, "Well, dad. Where's a good place to start?" And I said, 'Well, maybe it is a good place to start trading time for money. So you can learn what that's like." And and I let them know that you know right now, when people hire me for consulting, I charge a thousand dollars per hour. And my kids were pretty impressed with that. And and they had a hard time comprehending that I said, "I really don't enjoy it." Because I don't. It's really taxing on my brain because I put a lot into it. I really want to help them and leading up to it. My brain gets worn out and exhausted. But no matter how high a dollar amount you can put on trading time for money, there's still that ceiling. And there is a difference of leverage and really trading your ideas for money. I mean, one of the most exciting I'm working on right now and my videographer might be excited to hear this. I'm actually writing a book series a Fantasy book series. I don't know why. Maybe this is audacious but I'm confident that it's going to rival Harry Potter. I love the Harry Potter series. I've learned so much by reading that. I listen to it. In the spring again. And as I listen to it I just know I can do this. And I'm putting my ideas out there. I'm writing this series and that's a way that I'm going to be leveraging my time for money. Being an entrepreneurial II helped me learn and understand this principle. Okay, so you tell me, should everyone create? Do you think it could be good if everyone learned to innovate? To be creative? To learn to be problem solvers? Do you think it would be good for everyone to learn to make mistakes and try again? To pick themselves up and to keep trying until they succeeded? Do you think that everyone should go through a great personal development program? Do you think that personal development is valuable? What about listening to that inner voice? That Moana voice that I described? Do you think that that's important for people to learn to listen to? What about developing leadership? What about developing public speaking skills? What about developing self-discipline? Is that important for people to learn? And what about that lesson of trading time for money versus trading ideas for money? Do you think that that's an important lesson to learn? That's why I think everyone should be an entrepreneur. Now, I admit... I don't know if I can do a second poll in the video. I'm going to try it. If not go ahead and do it in the comments below but I just I'll ask the question if your answer changed. Now do you think that everyone should be an entrepreneur? On the topic of entrepreneurship, there's another video. I'll link to right here that I think you'll really enjoy watching next. It's how to get people to buy your product. In that video, I take you through my journey of where I had a great idea, I knew it was going to work but nobody would buy it and then how I was able to transform that now I've got a great track record of success. And it's a pretty simple formula. It takes some time but if you follow it, you'll get results as well. So, link to that video.
There are conflicting recommendations on how often we should post videos on YouTube to achieve great results. In this podcast, Nate Woodbury shares his insights on this whole debacle and gives useful advice on how you can optimize your channel in order to earn seven figures. Check this out!
There's a lot of talk right now on YouTube about how often you should upload. Some people say daily. Some people say, "You don't need to do that anymore. Only one episode per week." I've got a formula that works every single time, and if you follow the four ingredients, you will get a spike. And one of the ingredients relates to how often you need to post. If you really want to get the best results on YouTube, then frequency does matter. I'm going to cover several things in this episode. First, I'm going to address a myth. Now, a good friend of mine, Tim Schmoyer, his channel is doing extremely well. He coaches a lot of clients that have seen a great amount of success. Tim recently interviewed an employee of YouTube. I'll link to that video right here. And in this interview, the employee told Tim. "Yeah, you don't need to worry about daily. Don't stress about it. Just post one video per week." I'm going to share why that may not apply to you. Then I'm going to dive into the different types of content that you can create for YouTube and how that plays into how often you should post. I'm even even go into detail on how you can be more efficient. So, if you do want to do daily content, how you can do that just filming one day per month. There are advantages to channels that post just one episode per week. But there's some other huge advantages for posting five or more episodes a week. And I'm going to share a four-ingredient formula that will cause you to have a spike on your channel. It works every time. And then in the wrap up this video sharing a strategy where you can get guaranteed traffic from YouTube's search. So, I'm going to talk about how you can make sure you're getting traffic to your videos from search. So, if you haven't seen that video where Tim interviewed that YouTube employee, go ahead and click that now or watch that after this video. I just want to provide some feedback on that. So, anytime somebody who's an employee of a company or somebody who's an academic but they've actually never built their own YouTube channel, you got to really be leery of the advice that they give. Now, being an employee of YouTube, you think that maybe he knows an insider secret. The point that I would take has actually really enjoyed the video. I thought it was helpful. I just didn't necessarily agree with it. The point that I really got out of it is that if doing more than one episode per week is going to stress you out and ruin your life, then don't worry about it. Just do one episode per week. And you can benefit. You can get some good results by just posting one episode per week. But we've tested it. We've tried it. There's a lot of channels that have tested different amounts of frequency and we've found that there's some huge advantages if you post five or more episodes per week. Going from one episode to 2 episodes a week, you do see a little bit of improvement. 2 to 3, a little bit, 3 to 4 a little bit. But it's less noticeable 4 to 5, Wow! 4 to 5 the difference of 4 episodes a week to 5 makes a drastic difference. That's when you can get to a point where instead of just gradual growth, you can experience exponential growth. YouTube starts to promote you in a big big way. So, how do you reconcile a contradictory advice? One person tells you, "Hey, I just posted one episode per week and look at me, I'm making millions." And another person says to you, "Hey, look at me. We post 5 or 7 episodes a week and we're making millions." How do you reconcile that? How do you know what is best for you? Well, look at the different types of channels. What type of content are they creating? Or is that the type of content that you're going to be creating? What does their work schedule like? How long does it take them to create that content? They're just posting one episode per week. Are they working a whole week to create that one episode? And so, it's more like Hollywood quality type videos, and they're just doing one episode per week? Are they vlogging? I mean, if they're doing a daily vlog, are they working all day long? The type of videos that I create, we film 20 to 30 episodes in a single day. That means we can launch the content out all month long and yet we only filmed one day per month. Yeah, we're producing daily content. So, do a comparison between the type of videos you're going to be creating and who these people are they're giving you advice. And magic... Like, okay, well, I want to get this result. I want to follow the same steps that that person followed. If they're doing it differently, then it's not a really good comparison. I mean, that really is a good way to pick your strategy is to find other YouTube channels and look at the different types of content and figure out what type of content do I want to create. Do I want to just tell stories of my daily activities? Right? Do I just blog about fun adventures that I go on? That means I'm putting a lot of work into filming all throughout my damn editing all through the night. And I'm posting these cool adventures telling a story and creating entertainment, right? Or do I want to do product reviews? Or do I want to teach people? Do I want to put content out there that develops leads for my business? Now, if you're looking at YouTube is a way to market your business and get leads for your business, there's actually a huge opportunity of just creating how-to type content. Just answering people's questions. That will get you huge results. People are searching for you. They just don't know that you exist. Now, my biggest channel like this is the Kris Krohn channel. And I have permission to share all the stats about it. Okay, that channel is bringing in between 5 and 6 hundred thousand dollars every single month, and all we do is make how-to videos. Right? We film 20 plus episodes in a day. We film once every few weeks because we're posting seven episodes per week on that channel. And we're generating thousands and thousands of leads. And the ad revenue is actually icing on the cake. We're making five figures monthly just in ad revenue. Now, I produce 13 different YouTube channels right now. And I've got a pretty good track record. And I follow a formula. Would you like to know the four ingredients to make your channel go from gradual growth to exponential growth? Alright. So, here's the ingredients. You got to do keyword research before filming. Your videos need to average 10 to 12 minutes in length. Your videos need to have an average view duration of 45% or higher. The higher, the better. And you need to post at least five episodes per week. I've seen when people follow this strategy and left out this ingredient or left out that ingredient, one of the ingredients is missing. This doesn't work. You've got to have all four ingredients. And every time that I've seen that somebody had all 4 of those ingredients, they've done exponential growth on their channel. Now, let me give you some gold here, okay? If that wasn't gold enough that secret formula, I have another secret to share with you that will make getting videos that have those four ingredients easier. So, it'll make it easy to have longer video length on your videos. It will make it easier to come up with more topics, so you never run out of topics. We'll also make it so that you'll get an instant source of traffic from people who've never heard of you before but that are interested in your topic. And that's keyword research. Keyword research makes this easy. When you do keyword research, it opens up a whole world of all these hundreds and hundreds of questions that people are asking, so you never run out of topics to talk about. And because people are finding exactly what they're searching for, such as "How to design a living room with a corner fireplace?", Yeah, that's so specific people that search for it, they find it, they watch it all the way to the end because it applies specifically to them. There is your retention rate. There's your 10 to 12 minutes watch time. Because I did that keyword research first when I post that video, it ranks on the top of YouTube for that phrase, and I'm getting an instant source of traffic. When you follow this approach, the YouTube algorithm sees how well your video is performing. Even though it might just be a handful of views that come to your video at first, YouTube sees while they're watching it all the way to the end, they engage, they comment. They like this video. They subscribe to this channel. So YouTube will then go to work to find other people that are similar to these first group of people. And will start to promote your video to this new group. Now that you have a little bit more information about how frequent you should post your videos, the next video should watch is my leaf strategy video. I'll link to it right up there. I go in more depth on the keyword research process and how to find those questions. If you're an expert, this is definitely the strategy that I recommend to make seven figures on YouTube.
What does it take for people to believe in you and your product or service? In today's episode, Nate talks about his experience starting out as a YouTube Producer, and how he eventually became successful in it!
Today, I have a great track record of success. I get clients by word of mouth. People pay me 6 figures for my services. People actually pay me a thousand dollars per hour which I still think is crazy. So, I don't like to provide consulting. It's real taxing on the brain. So, I raise my prices to a thousand dollars per hour. And yet people still hire me for that amount. But it wasn't always this way. In fact, just a few years ago, I couldn't sell my service at cost. I was basically giving it away without any profit and I couldn't get any takers. In this episode, I'm going to share with you what I did to make that change. How I went from not being able to sell it to being able to sell it for 6 figures and having a great track record of success. To turn things around, I did something very intentionally, very specific and strategic. So, I'm going to share the story of what I did including how I needed to build a track record and how I needed a portfolio and what I did to get that because no one would buy my services. And I'll talk about how I was able to actually quadruple my pricing. And when I mentioned that pricing to people, they they just say, "Yes, sounds good to me." Today, I have a huge track record of success on YouTube. But going back 7 years ago, I didn't have it. In fact, I had proven my strategy in small-scale. So, I knew that it would work but no one else could see it and no one else had experienced it. I started putting on three-day retreats. And I'd get 15 or 20 people that would come to those and after the 3 days, they would say, "Wow, this was so valuable. When's your next one?" So, they told me that they liked it but that they implement what I taught? No, they didn't. There were people that hired me for coaching and consulting. I would coach them and give them feedback. I'd even put on one time filming events where they'd come and they'd film a few episodes at a time. But nobody really ever stuck with it. And I was really frustrating to me because I knew my strategy would work. What I really wanted was to hold somebody's hand and take them from start to finish and help them be consistent for a long time. But I really wanted to sell some type of comprehensive package where I could do that and I even offered it at cost where I wasn't gonna make any profit because I really wanted a portfolio. When I had a my web design service, I had a whole portfolio and people could look at all the different websites that I had designed and they knew what their investment was going to get them. And for my video production services where I created speaker videos, I could show them samples of things. But for this large comprehensive approach on YouTube, yeah, I could show him a single video here and there. But when I said, "Yeah, we're going to film 260 episodes in a year. And this is the dollar amount." They just... They wouldn't bite. They wouldn't do it. You know, I remembered that like, "Okay, a portfolio or a track record of success. People need to see that. They need to see results." So, I came up with an idea. 5 years ago, I approached 6 different people with this idea that was form a partnership with them. Basically they get my services for free because I wanted to have a proof of concept. I wanted to build a portfolio and Kris Krohn was one of these people. He was the one of the 6 that said, 'Yeah, let's do it." And kind of a funny story. I sent him a half-hour long video explaining my idea. And knowing Kris now, I know how painful that is for him to just sit there and watch something for 30 minutes. So, he actually messaged me back. He was very kind. And he said, "Can you summarize what this video says?" And I'm intrigued. But I don't know if I have 30 minutes. My response to him was, "You've got to watch it just to see the whole picture." Well, he did watch it. He said, "His wife Kalenn watched a video with him. And that they were interested." So, we entered into a partnership and we started the channel from scratch. Fast-forward to today, we're almost at 500,000 subscribers and the channel is bringing in between 5 and 6 hundred thousand dollars per month. You can tell that that's a statistic that I like to drop all the time. But what did that do for me? This channel has given me a huge track record of success. I mean, it started giving me the credibility and the proof of concept. Long before now and so there's actually several channels that I produce that work as this proof of concept or work as this portfolio. Now, when I talk to people and I teach them the same strategy, they implement it. They take action on it. There are people now that are actually not my clients who have gotten results just from watching my videos on YouTube. As soon as I had this credibility and I had this track record of success, I mean I noticed people were coming to me saying, "Hey, how did you do that for Kris? Or how did you do that for Paul? How did you do that with the Duncans?" Not only did I have people now interested in buying my services but actually quadrupled my pricing. I thought it would be a good idea to actually include profit in there. I was trying to give away my services at cost before I like no one would want it. Now, I had a track record of success, I had credibility. People now knew that my strategy was sound and now they're willing to pay a premium price for it. And the cool thing is I don't really market or have a sales campaign to get new clients. All my clients come to me through word-of-mouth and I get invited to speak places people that hear me. They go and they do research on me on these that I've created and they approached me and asked me if I have room to help them as well. When I look back, I guess the one thing that I really had going for me is I really have a strong entrepreneurial Drive and just a commitment to not give up. Because I believed in my strategy. I knew... I proved it in small scale and I saw what it could do. And I just knew on big scale it would really work. And I was so committed to that and I was willing to give it away for free and prove it for a couple of years before it really turned profitable. So, do you believe in your service enough to give it away for free? Seriously, if you're struggling to make sales or struggling to sell it at the price point that you'd like, consider trying that. Get yourself a track record of success, build yourself a portfolio and on that note, the video that I want you to watch next, I'll link to it right up here is how to make money on YouTube fast. I think combining that video of how to make money on YouTube with how to sell your product. I think these two videos will go really well and will help you succeed in your business.
There are 6 things that you should know before creating your first online course. Seriously. It's going tO save you a whole bunch of trouble this is a short video. Let me share these 6 things with you. Okay, I'm going to jump right into the 6 things. And just know after the sixth thing, I'm also going to share a strategy of how I get a whole bunch of traffic to my online course. So, number 1, is ask yourself the question, "Is there a demand for it?" You knowm do some research. Find out, yeah you've got this great idea for this course. You've got to find out is there demand for it? How do you know? How do you know that there's demand for this? Be serious about this you're going to put a lot of time and energy into it. If you want to make sales, there has to be demand for what it provides. The next question I want you to consider is "What are people willing to pay for it?" If that answer ends up being $10 to $25, then how many are you going to need to sell? If people are willing to pay $2,000, how many are you going to need to sell? If people are willing to pay $10,000, $25,000 then how many are you going to need to sell? What if you had an income goal of a million dollars? If you sold a 10 dollar course, you need to have 100,000 customers. 100,000 customers. If I wanted to make a million dollars and I had a 2,000-dollar course, okay? I would need 500 customers. And let me do the math on the next one. If I wanted to make a million dollars and I had a 25,000- dollar course, I would need 40 customers. See, if I did the math there right. You can comment below if I messed that one up. You really need to know that. I'm not going to tell you one way or the other in this episode, what's too low, what's too high. But you really want to know what will people be willing to pay for this course. Now, number 3, before you actually go in and put all the work into creating the course, is there a way of testing it first? Can you test the idea? Can you do something similar like a live event or live version of your course? I mean, I'm creating a course right now. I'm really excited about it. I know that there's a lot of demand for it. Several months ago, I did a 4 week challenge. Based on a similar result but it was something that I did live. And I just tested it. I wanted to see how people responded to it. If I could sell it easily. If how the fulfillment would be and then how people felt after the fact. Okay? I wanted to be able to test it. And I learned a lot of great things from doing that. Another thing you might want to consider is if you're going to do a course that releases on a weekly basis, so on week 1, they get module 1. On week 2, they get module 2. Could you consider only creating 1 or 2 modules early on. Let's say that in total there's 12 or there's 20 different modules, you create the first module or 2 and then you sell it. You test it here. Can I sell this? And if the answer is yes, then while people are going through module one, you're now working on module 3. And when people are going through module 2, you're creating 4 and 5. So, you've started a lot smaller. And you've tested it to see if the market would respond. Imagine what you could learn by just having one module created and trying to sell it. What if it doesn't sell? I'm glad that you didn't create the whole course then. Just realizing I cover 2 points. Because my next point is can you sell it in advance? So, can you test it or can you sell it in advance? I guess those are 2 different points. Another question I have for you is how will you deliver it? I had grand ideas of how I was going to deliver my course. It was going to come in a physical book. It's actually two books. So, once you've completed the first one, you'd let us know that you completed it. We're then going to ship you the other one. I was looking at delivering it in an amazing binder with a leather cover. That had this rustic-piratey-type look. Really excited about the packaging was going to be amazing. Guess how I'm creating my course now. I'm creating it on a Thinkific. Thinkific. You can check them out thinkiic.com. Because I thought I was creating my course on a different platform, when I started creating my course, I spun my wills. I've done a lot more work than his necessary for me to create my course. If I would have decided officially that I'm doing it on thinkific before, my course would be done by now. Okay, the sixth area that you want to look at before you create your course is knowing where is the traffic going to come from. Do you know how to generate traffic? Are you going to do webinars? Are you going to do ads? Do you already have a lead generation machine? Is your traffic going to come from YouTube? Obviously you are going to hear me talk about YouTube because I know how to generate tons of traffic and generate thousands of leads from YouTube. And if you don't have an idea about where your traffic is going to come from, may I propose that you start there. Focus on building an audience and start generating traffic. And when you know you've got a good solid traffic strategy in place, then you can start working on your course. Now, here on YouTube, I teach my leaf strategy. That's an amazing traffic building strategy. It's how I'm growing 13 different channels and I'm doing so well. And I put it right here in this link. So, you can watch that video about my leaf strategy and learn how to generate tons of traffic on YouTube so that when you have your course, it will sell. Yeah, that's a big deal, isn't it? So now, they understand those 6 things. Go watch that video next.
Can you sell real estate training on YouTube? The quick answer to this question is yes, you can! But how do you go about doing so? In today's episode, Nate shares with you his secrets on how he got a channel from scratch to hundreds of thousands of subscribers.
Is it possible to sell real estate training on YouTube? Yeah. So, how do you do it? I'm going to talk to you about a channel that I produce for a Kris Krohn. It's doing extremely well. In fact, to the tune of 5 or 6 hundred thousand dollars per month in revenue. Yeah, you can sell real estate training on YouTube. So, I'm going to go into detail on the Kris Krohn channel. And the reason that I can do that is I actually I'm a 50% owner on this channel. We created this channel from scratch. I'm going to pull back the curtains and show you exactly what we did so that you can do the same thing and grow a following on YouTube and sell your real estate training. So, I'll start out by sharing how this whole idea began. Why Kris and I started working together and how we started with one Episode a week? When we increased to 5? And how we went from zero revenue up to $100,000 in a month and then how it's gotten to the place it is now. You'll even learn how we intentionally caused a spike on our channel which caused huge growth, exponential growth. Alright. So, let's dive right in. So, I had an idea. I had proven it in small scale. Meaning, I had made some of these how-to videos that started to get this traction and results on YouTube. How I discovered this strategy originally is I created these how-to videos for a website so that that webpage kid get ranked on Google and it worked. Right? It was a lot of work to create that page not only did we create that how-to video. We transcribe the video and put the text there. So we had searchable text. We design infographics and we link them back to Pinterest. We do article marketing that would link back to the page. We do other types of commenting and link building back to this page. And it did work. We got these pages ranked on the top of Google. But then I noticed something. I noticed that the YouTube video itself on YouTube was getting 50 times more views and traffic than this page that was ranking on the top of Google. So, that's how I discover this strategy and I had proven it video after video after video in small scale. But I'd never done a comprehensive channel where we just launched a channel really trying to build viewers and subscribers and build a following. So, when I saw Kris and his expertise in investing in real estate. I just knew that the strategy would work for him. So, I shared with him the idea and we decided to launch with one Episode per week following the keyword research strategy. So, every video that we posted answered a question that people had about investing in real estate. Without fail, we did keyword research before filming for every episode. So, instead of just coming up with ideas that Kris wanted to film on investing in real estate, we found the questions of people are asking like, "What type of credit do you need to invest in real estate?" Or "How to invest in real estate with no money?" Or "How to improve your credit to invest in real estate?" So, we just found leaf after leaf after leaf after leaf. Now, if you're new to the channel, you might not know what I'm talking about when I say leaf after leaf. So, I'm going to link to another video up here that you're going to want to watch next. It's my leaf strategy video. It's really the whole foundation of how we got this channel started. Okay. So, like I said before. We started with just one episode per week. We did that for about 2 and a half years almost. Kris took a summer off. But for the most part, we were doing one episode per week and we started to get some traction. We started to get a lot of requests coming in of people wanting to buy something. People wanting to work with Kris. But they didn't want to fly out to his events in Utah. That just wasn't something that the YouTube audience really did. Maybe once every 6 months, we'd have a person come. We wanted it to 2 things. We wanted to capitalize on the foundation that we'd laid for this YouTube channel. And 2, we wanted to find a way to get some sales. To really monetize this. So, we did 2 things. One, we increased to 5 episodes per week. I told Kris, I said, "In 4 months, if we go at this higher capacity or this higher rate, we should then start to see some exponential growth." And Kris said, "Alright. Let's try it. We'll do a four month test." Luckily on the four-month mark to the day, we had a massive spike. And what we thought was massive because then a few weeks later we had a spike that tripled that one. But we did start to experience those spikes. And also 6 months after we went to five episodes per week, Kris launched a digital course. And now, we have something different to offer to the YouTube audience. They were ready for it. They were waiting for it. And so the moment he offered it, it was a 1,000-dollar course and he sold over 100 of them. He made over a hundred thousand dollars that first month. And then each month after that until now, he's never gone below $40,000 in a month. In fact, it did that for a few months and then it just progressively increased from there. So, you want to know how we caused a major spike, I mean we're talking a spike that caused us to go from 80,000 subscribers to 160,000. So again, all these videos we created or on these leaf topics. These how-to questions of how to invest in real estate, right? And we just on leaf after leaf after leaf. Well then, we went back into the analytics and we search to find opportunities. We found one. There is a video called "How to invest in your 20s?". So this first video, it was about 6 minutes or so. And YouTube had been suggesting it to a lot of people. Tens of thousands of people. And so we got the idea to make a sequel. Make another video with the same title but we make it longer, we'd make it better. That video totally worked. In fact, it worked way better than we expected. I mean the first 2 weeks, it performed above average then it just caused a huge spike and again, within that 5-week period, we doubled our channel size from 80 to 160 thousand subscribers. Once you have momentum on your channel, you actually have a few more opportunities. I love the keyword research strategy and we still implement it to this day even on the Kris Krohn channel. But we'll also go after topics that don't have any search volume and we can get away with that because we have momentum. Now, we have a subscriber base and we have YouTube as our promotion engine that will promote our videos. We can make a video and title it whatever we want and we will get views. So right up here, I've linked... I've just made a playlist with these 2 videos. Version 1 they're performed well and version 2 which is the sequel that we created. It tells the same story but it's better it's longer. And I think it'll be really helpful for you learning how to sell real estate training on YouTube.
YouTube is a great way to make money, but only if done right. You don't want to waste your time making videos that don't work out at all, so Nate tells you the best ways to monetize your channel.
How do you make money on YouTube fast? Well, I've done it the slow way and I've done it a fast way. One of my channels I went from zero income to $100,000 in a month just in 6 months time frame. So, in this video, I'm going to break it down how you can make money on YouTube a lot faster. So, I want to share with you a story of a channel that I've produced that is it definitely has made money fast. I mean right now, it's making between 5 and 6 hundred thousand dollars per month. And just 2 and a half years ago, we are almost making zero. And then after I share that story, I'm going to share with you the 4 ingredient formula to exactly how we got that growth so that you can implement that yourself. When we started the Kris Krohn channel, we were doing one episode per week. We did that for 2 and a half years and it wasn't exactly one episode per week. It's actually a little less because Kris took the summer off one time and... Any way, that most we're doing one episode per week. But because we did it for an extended amount of time, we did grow the channel from zero up to 12,000 subscribers. And we are starting to get leads coming in. Meaning, people were commenting and saying, "Hey, how can I work with you? Do you offer coaching?" or "Hey, how can you can you help me buy real estate?" All types of questions like that and Kris not have anything to sell, but we knew that we had an audience and a following that was hungry for something. At the time, Kris was putting on local events and his hope was that people from around the country would travel to Utah and attend his local events. His events were great. He he puts on three-day events and by the end of the event, people are so excited and they've gotten to know him so well that they want to hire him for more. And that's how he ran his business. Well on YouTube, where we had a great successful start to the channel and we had interest coming in, we weren't monetizing at that point. We weren't really able to make any sales. So, Kris started working on creating a course and at the same time we decided to launch 5 episodes a week instead of just one, okay? So, we kind of made 2 changes here. We're going to be more aggressive with our launch schedule because we knew we'd have more exponential growth after that four-month mark and he started working on the course. We'd have a better way of monetizing the channel. And we had brought in a few hundred dollars in a month from ad revenue and we had a person or 2 over the previous year come to events. But not like we should have had, right? Well fast-forward 6 months, we did have a spike on the channel because of our increased frequency. We had grown the channel up to about 65,000 subscribers. And Kris launched his course. This is going back first of October of 2017. And in that month, over $100,000 of sales. And so, that's cool. That was a pivotal point for us where we recognized, "Okay, this really is something. This isn't just theory anymore. This isn't just hypothetical." Now, this is real. The lesson that we learned there is the audience that we had built, they weren't willing to travel to Utah to attend his events. But they were very willing to buy a digital course. Here's something interesting. Fast-forward 2 years later, today, now Kris does fill his events. He recently put on an event just a couple of weeks ago and the number is either 250 or 350 people. I don't remember which. But he said the majority of the people in attendance there were from outside of Utah. They had come because being fans of his on YouTube. So, with a smaller audience, he wasn't able to pull enough people in. Now, that he's got a lot more momentum on the channel, we are approaching a half million subscribers on the channel if that kind of gives you a perspective. But with this big of a channel, now it does fill his events. There are a lot of ways that you can monetize your YouTube channel. A slow way is through filling events. A slow way is through ad revenue. A slow way might be through affiliate marketing. There might be a faster way. I would say the fastest way to make the most amount of money is through creating a digital course. Now, I've seen that many times now since we had that experience with Kris Krohn's channel. So, that's what I definitely recommend is the fastest way you can monetize your channel have something to sell. Have a product or a course and digital courses sell really well to a YouTube audience. Okay, put your seat belt on because now I'm going to share the 4 ingredients to get a spike after 4 months. Okay, that first ingredient is keyword research before filming. Before filming is so important. If you do keyword research after filming, it just doesn't work. But if you do keyword research first, you find the questions that people are asking and that's the title of your video; that's what your content of that 10 or 12 minute episode is based around, okay? So, I've actually given away the second ingredient. The second ingredient is you want your videos to be 10 or 12 minutes in length. That's the default. Some videos are going to go longer. Some videos are going to go shorter. But let's shoot for an average of 10 or 12 minutes. You'll thank me later as monk says. 10 or 12 minutes is the sweet spot of getting good average view duration on YouTube. So, is that easy? Is that hard? Well, if you're an influencer, say you're a coach or a speaker, you really know your content. So, if you start with the keyword research, you find the question that people are asking, I want you to go in-depth. I want you to share all your secrets. And to do that in 10 minutes, sometimes that's actually pretty hard. You want to keep it tight. You want to keep people's energy going. And if you're going for 12 minutes, maybe you said some Ah's and um's. Maybe your restate it's something. I've done that in this episode. My team edits it out. So, you'll end up with a 10-minute episode. If you get 7 minutes into an episode and you find, "You know what? I really don't have anything more to say. We don't want it to drag on. People are going to leave once you're done with the good content anyway. So, go ahead and end that episode at seven minutes. But by default, yeah, shoot for the 10 or 12. The third ingredient may surprise you. You want to post 5 or more episodes per week. So, how do you do that if you're a business owner or if you've got a busy schedule? When my clients come to Utah, we film 20 episodes in a single day. And posting 5 episodes a week, that gives us four weeks worth of content. So, we found a systematic way to film in bulk so that we can be a lot more efficient with our time. You know, whether you do that exact approach or not, I do recommend filming in batches or filming in bulk. So that you can be more efficient. Whatever way you work it out, 5 episodes a day. For some reason, the YouTube algorithm really likes that level of consistency or more. And when you do that and you have the fourth ingredient that so I'm going to tell you about in a minute, then at that 4 month mark, you're going to have a spike. So, for the first 4 months, you're posting, posting 5 episodes a week. It's a lot of work and it's kind of weird because you don't have a lot of activity. Meaning you're not getting a lot of views. You're not getting a huge surge of subscribers. It's just growing bit by bit. But then on that 4 month mark, YouTube really starts to promote you and you experience what we call a spike. So you'll get... You might go from 500 views in a day, channel wide to 10,000 views in a day. And you think, "Wow! This is amazing." A few weeks later, you get 30,000 views in a day. "Wow, this is more amazing." So, that's what I mean by spikes. And it happens with these four ingredients. So, I've shared with you 3. Keyword research before filming, you've got 10 or 12 minutes per episode, 5 episodes per week. And that fourth ingredient is you want your average view duration to be 45%. If it's a 10-minute episode, you've got a retention rate of 45%, you're going to have an average iteration of 4 and a half minutes. That's the minimum. I love to try and shoot for 6, 6 and a half, 7 minutes of average watch time or average view duration. If you're posting videos to YouTube and they're getting a good click-through rate, you know, you're following these other steps through 10 to 12 minutes in length but you're only getting a minute or a minute a half or 2 minutes of retention rate or average view duration, you're probably not going to experience a spike at that 4 month mark. And that's painful because you're you're working a lot to make all of these episodes. The great thing is is that YouTube analytics will tell all this to you. The analytics will tell you which videos have a higher retention rate or have a higher average view duration. And you can compare it to those that are performing less. So, dive in. Follow the first 3 ingredients and then study the analytics to see "Am i keeping people's attention?" And you know, just as a bonus tip. Some things that you can do to increase average view duration is in the beginning of your episode, let people know why they're here. Like, "In this video, I'm going to teach you ABC." All right, now they know they're in the right place. And then summarize what's coming up in the video. You know, "First, I'm going to answer that question then I'm going to share a story of how this applied. And then I'm going to teach you the 3 steps of how you can make it really effective in your business." Then I'll give you some concluding advice at the end that will really help you understand the whole picture. So, just by summarizing what people are going to expect and getting experience in your video, you'll get people that will watch the whole video or watch it a lot longer. One other side piece of advice is when you do the keyword research before filming, people are finding what they're searching for. And those people are much more likely to watch the whole video and so that will give you a higher average view duration. Now, there's another video that I made that I recommend you watch now. It's my leaf strategy video. And that's all about how to do this keyword research for filming. You'll know, how to find the questions that people are searching for so head over there now and check that video.
Welcome back I'm excited I have my
friend Karen Farfan here. We're going to
spend a day filming episode after
episode of building her YouTube channel.
But we're starting with a video kind of
out of order. We're talking about
outsourcing just for a minute because I
know a lot of viewers on the channel
love to know why I hire people in the
Philippines. And so we're going to start
there. There's a specific reason why just
the Philippines and we'll dive into that
in this episode. -Nate, so can you tell me
why the Philippines? Why not South
America, why not India... -There's great
people all over the planet. I love... You
know, everywhere I've gone I found people that I love
but there's so many great advantages to
the Philippines. They're a developing
nation and you know, the furthest
extent of the word. Meaning I can hire
somebody there for 450 bucks a month
that is a very highly educated and
skilled they've got a computer, they've
got internet. The communication is
fantastic, the way that they speak
English. There's just so many event. I can
trust them. They're people that I can
trust that there... On one hand, like I look
for entrepreneurial qualities yet I can
train them everything and share all my
secrets and I'm not going to be my
competitor. -In fact, I'll show you
this picture that I took. Because I I've
been hiring people in the Philippines
for nine and a half years. Never met them
in person. But I just went over last
November. And this is the night that we
all met. This was a kind of a fancy
buffet. Delicious, actually.
So, I ate whole food plant-based. And like, I
only went to this section and then after
I was full, I realized that I had only
been to a third of the restaurant. Anyway,
meeting my team for the first time was a
real...
Is really touching. You know, my project
manager came and met me. That's his
sister. They're the only 2 that had
known each other beforehand. Well
at least these 2 are brothers, actually.
So, there's 2 that have known each
other. But otherwise, they work from their
homes. So, it's kind of nervous like, "Are
we going to get along? Is it going to just be
awkward sitting there all together?" But
you know, all the guys that hear, all the
women sit here and we're chit-chatting
and talking about clients and things
that we'd worked with and having laughs.
And I would... I just had this kind of a
wave of emotion hit me of gratitude and
of them gratitude grateful to me for
providing them jobs. And it's a really
neat experience. -Nice. And how do you build
that trust with your team? Because you met
them for the first time --after how many
years? -Yeah, it takes time but really I
don't micromanage them as far as hours. I
tell them, you know, put in 8 hours a
day you get to control your schedule. But
I give them a very specific system to
follow. And you know, if it's editing then
I'll see a certain number of edited
videos come out each day. And as long as
there's consistency in their work and
they're open with communication with me,
just more and more trust gets built. And
I get to see like... What I really
love is when my team comes to me with
ideas of, "You know what? If we, there's
kind of been a bottleneck here." And if so
if they kind of discover a problem and
they can provide a solution, I just
realized, "Man, you guys are loyal and I've
seen lots of loyalty like that." And I've
also seen where one of my project
managers I now call my system creator
because he creates lots of systems for
me in our company. He noticed 2 of our
team members who were doing great work.
But he thought, "You know, I think this one
we do better as the thumbnail designer.
And I think this I'm going to do better
editor. But if we have them switch roles..."
I'm like, "Let's give it a try." And they're
both happy you're doing... -What they're good at.
-Yeah. So, it's developed over
time to where we've got that type of
dynamic. Really when... Just the culture in
the Philippines they really want to do a
good job. They really want that their
boss to be pleased with them. And if they
make a mistake, they kind of felt quiet
and they'll just not say anything. And so,
what I've learned to do is... We'll just
use editing of video as an example. So if
that's the project they're working on, I
give them a project, give them all the
footage and they edit it I tell them
this is how I want you to edit it. Create
it. You know, like this other video here.
They'll send it back to me and I'll
review it. I'm not expecting it to be
perfect. But I'll see what they've done
maybe they're 80% of the way there. And
I'll go through my point, "Okay, yep. You
did this right, you did this right, this
is really good. I like what you did here.
Here's some other things that you can do.
If you just shorten, this tighten this up
a little." You know, so I'll give them
feedback and give them another chance to
go through and improve it. And they'll
come back. Maybe now it's 90% way
there. So, as long as I'm patient and I
can give them feedback, eventually, I'll
get up to that 100%. And then
the next time I give them a similar
video editing project, they'll get a lot
closer that time. And eventually get to
the point where I just trust them. I
don't have to review it anymore on my
own because they've done it so much.
They've learned, they've adapted. They've
listened to what I said. So, it's a
process but to now have a team. I've got
14 full time members in the Philippines.
That all just send everything their way
and I don't have to oversee it anymore.
It's...
-S,o you don't have the language barrier,
you have loyalty. How much do you pay for
this? -On average, it's about 450 per month
per team member. So, some of my team
members that have been longer they've
gotten pay raises and things but... -You
start... It starts at 450. -Mm-hmm.
That's pretty good. They're helping you
and that you're helping changing their
lives. Is there a specific
requirements that you asked for your team
members? College degree? -No. What I
do is I'll look at their experience.
I actually don't like a resume. So, if
they send me their resume, I'm never
going to look at it. But what I have them do
is send in a video application. So, I'll
send them a video of myself. So, I'll just
pull out my phone. I'll fill in the
selfie video talking to them for about
5 minutes and say, "This is what I'm
looking for. And this..." You know,
introducing them to me and my company.
And tell them what I'm looking for and
then I say I want you to send a video
back to me. So, if you just pull out your
phone, talk to your camera it doesn't
have to be good video production quality.
Let me know what your experience is and
why you want to work for my company. And
that's been extremely helpful in really
just trying to build a connection with
somebody on the other side of the planet.
Because I don't even talk to them on the
phone. We talked about I don't like phone
calls. They don't like phone calls either.
So, we'll email, we'll use a Voxer but
video communication like that, it's
actually very helpful. -Yeah. -And so that's
how I have them apply and then
I'll give them a trial assignment. And
I'll say, "Okay, I'm going to hire you. This
first week is just a trial period. Just
to make sure that we work well together
and I'll pay you. If it doesn't work out,
you'll still get paid for this week. But
otherwise, I hope to have you work with
for me for many, many years." And I
actually had that experience where I
hired a writer who just didn't have the
ability that I thought she did. She
actually was with me for a few weeks. I
paid her for. I said... I apologize I'm
just going to need to find somebody else
that can do these tasks. And she was
gracious and said, "Yeah, I understand. You
know, all the best." And so and then I
heard a different writer who's on my
team now. So... -That's great. And I love
your way of hiring people because anyone
can make up a resume, right? You can, right?
But with the video, you kind of... You can
tell the essence of a person to. Kind of
see if if it's a match or not. -So, a
question I have for you is if, if you
could give yourself an extra 8 hours
in the day, what what tasks would you do
more than what you're already doing? -What
tasks would I be doing? I'm a bit more like a lifetime learner.
I'd love to learn. So, I'll keep learning,
I'll keep family, I love culture. I love
connecting with people. So I'll be doing
a lot harder than that. -So, I wonder how
you could use outsourcing then because
you can hire somebody 450 bucks a
month. -Yeah, if I can hire anyone that can
do what I eventually will be doing will
be the editing part. I love writing and I
love creating the content and then I
don't want to do... It's like I want to
start it and then not touch it again or
not even see. -Talking about editing is a
good fit for you then. -Have you do much
editing yourself? Do you use Final Cut
Pro or Adobe Premiere? -I don't know how
to do that. -So, my advice will be to learn
it. Kind of develop your style of editing.
And then when you hire an editor in the
Philippines, they'll pick it up and
that way you can just best oversee and
know you can kind of have creative
control over that. But yet... -What I've done
in the past
that I use references. So, people that I
like or inspire me and I use that and
kind of like send it to you at this
point like my best friend link will edit
whatever I have. But that's a good point.
So, you're in the first that will be your
first advisor there first. And then
create my style. -And the great thing is I
mean, 450 a month, in the month, that's a
lot of videos that they could create.
Even if you're filming a vlog and it
takes a full week of editing. That's
going to be an amazing episode, right? You're
only paying 100 bucks or so for that
episode. So, even if it doesn't turn out
right but chances are it'll turn out
pretty good. Or they'll they'll be a
place to grow from. So it's a real, real
affordable safe way to hire somebody
else to do your editing. -Perfect. So where
do we... Where do we find... I'm not sure. I
forgot if you mentioned that... -Virtual
assistanttool.com. Friend of mine, John
Jonas created this website. And now,
there's... I believe there's a couple
hundred thousand Filipinos that have
submitted and created their profiles
there that are hoping to work for
Americans. And so you can go through and
just really narrow it down. I'll put the
I'll put the link down below for that
virtual assistant tool. Because you can
just go in search and find the exact
skillsets you're looking for. And then
you just contact them directly. So, I
don't work through an agency. Most times
when you hire you know somebody in
another country, you go through an agency
who then marks up the price. So, instead
of paying will distract instead of
paying 500 bucks a month, I would pay
1,500. 1,000 of that would
go to the agency and they only pay the
500 to the person. So this way it's you
get a hire somebody directly. -Right. Skip
the middleman.
So, who was the first person that you
hire? And as a YouTuber what are the... You
know, what 3 people or 2 people
to somebody hire... -Yeah, well my first
person is a funny story. So, I'll share
that. Let me answer your other question
first because then we'll end on a funny,
funny failure. And editors is a good
place to start. Also somebody that can
manage YouTube that's got design ability
with the thumbnail, that can do your
description and kind of schedule things
out. Those are the 2 people that I
would if I were kind of building my team
from scratch. Definitely start with an
editor and then as you're... As they're
editing and you're learning the ropes of
YouTube and kind of managing that, then
turn that over to a kind of calmer
YouTube project manager or something
like that. That's what I would do. -Perfect.
-Okay, funny story. I was still an employee.
So, this is going back over a decade. So,
this is a... I was still employee. This one
back 9 and a half years. I was doing
telemarketing but I also for the same
company had an independent contractor
position writing articles. And the
company that they would... They would do
article marketing. And they would pay me
10 or 12 bucks per article that I
would write. So, they'd give me a topic
and I'd write the article and they'd pay
me 10 or 12 bucks. So, I learned
about hiring people in the Philippines.
So, I hired a writer that I would give
the topic to. She would write the article,
I proofread it. Correct a couple things
and sent it in. I get paid the 10 or
12 bucks and I'd pay her 2 bucks.
And eventually got a system going where
she was writing all the articles and I
was making a pretty good spread. Being
able to write a lot more but actually
not doing the writing myself.
So, the reason I say that this is a funny
failure is I stopped doing quality
control. And I just
wasn't careful. And she started
taking shortcuts. Instead of writing when
she did her research on the different
topics, she just take a paragraph here, a
sentence here. And just pieced it
together. And there was less grammatical
errors because she was using other people's
content. And so, when I went through and
kind of did a copyright check or whatnot,
I just found that she was... It was
basically plagiarized content in these
articles. And I and the previous fifty. I
counted it was a nice round number. If
the previous 50 articles had been that
way that I had already been paid for. And
so I was really nervous. I went in the
next day went to the CEO of the company.
And because I didn't want to have them
catch me. I went to them and said, "Hey,
this is what I've been doing. I hired
some in the Philippines that they've
actually been writing the articles for
me and this is what happened." And the guy
just laughed. He thought it was so funny.
But he says, "I'm not the decision-maker
on this. You got to go talk to your
supervisor over the articles." And he was
a young kid who was kind of a punk. And
he was not happy with me. So, he said... He
gave me permission to rewrite the 50
that I already been paid for. But I was
not allowed to write any more articles
after that. And you know, I don't know... I
don't think the person that I hired was
you know doing it maliciously. But I
fired her. I could have been probably
more patient and like talked to her like... Did you know... Like, anyway. So that was my
first person I hired. And it was...
Definitely... Well, I would say that there's
a right way you could do that.
In fact, I would encourage... I just learned
that, "Wow, outsourcing." There's a lot of
possibilities. And within a few
months of that, I quit my job, I had
my company and got up to a team of
10 employees on my web design company.
And was very very successful. So,
yeah. Highly recommend hiring people in
the Philippines, I think. So, my hope is
that this video is helpful for you and
understanding what a great opportunity
is to hire people in the Philippines.
That I'm curious there's probably a lot
of questions that you have about that.
Like what's holding you back from taking
that step in hiring an assistant in the
Philippines. So go ahead and comment
below and I'll make another episode and
answer your question.
Doing your video outro isn't as difficult as doing the intro. All you need to do is give your audience a call to action! In today's episode, Karen Farfan practices her outro, as Nate coaches on her what to say, so listen on to learn more.
Alright Nate. So, on the last video, you taught me what to say in the beginning of each YouTube video. What about the closure? What do I say at the end of every video? -You've actually got a lot of options. So, we're going to practice several of them in this video. So, I'll show you how close your YouTube episode. So, it can be kind of funny when you're watching YouTube episodes. People can have awesome videos and then you get to the end. And there's just this awkwardness or like, "So, subscribe." And they do start acting weird and really.... One of my favorite channels, Studio C. They do sketch comedy. Their outros are awful. So, if you ever want to see some awful outros. Go watch their videos. Skits are hilarious. They're actors, they're really good at what they do but they're help shows are just awful. There's a lot of different ways that you can do this. Simplest one is just to invite people to subscribe. So, my recommendation is and we'll have you just do a simple practice is to keep it conversational. I like to joke. Sometimes I'll say, "If you watch this far, I'm sure you like this channel. So hit that subscribe button." Or you can you can be more instructive and say, "When you hit the subscribe button then a little bell will appear next to it. And if you click that, each time I upload a new video, YouTube will send you an email alert to let you know. So that way you can keep up to date on all of our daily episodes." So, I'm just going to have you practice and I'm sure you're going to be just amazing from the get-go. So, I'll step aside and just look right at the camera but be conversational. And thank people and invite them to subscribe. -Thank you so much for watching. Now, if you want to continue... Uh! Thank you very much for watching. Now, if you want to continue watching watching what I'm... Oh, my God. This is hard. Harder than I thought. Thank you so much for watching. I'm going to be posting every single day so if you want to continue watching, just subscribe them on the button below and you're gonna see a little bit and he will notify you when I have new material on. -Good job. -So.. It is intimidating. -It is intimidating. But you did great. So, let me give you another one to practice. Let's say we made... Say we made that video about Oliveira and acne. And you want people to comment below. So, try this out and then comment below. So, I could just give that invitation. -So, I'm very curious if you guys try to do this. So if you did, please comment below tell me what you think what are you thoughts, did it taste good? I would love to know. -Yeah. I think you did great. It was conversational. So, nice job. Other things that you can do you can invite people to like. The thing that I would recommend against is doing everything. So make sure you subscribe like comment below go visit me on Instagram and visit my website. I recommend having one main call-to-action at each video. When you get to the point where you've got a product or a service or a program that might relate... So, if you've got... I don't know. Like an acne coaching program or you've got probably more like a wellness program. So, let's say you made a video about using Oliveira for acne. I'll demo it and they'll have you practice, okay? So, if you made a video about Olivera juice and acne but you then want to transition into your wellness coaching program. You might say something like this: "So, hopefully enjoyed this episode about Oliveira and acne. And I actually teach a lot of different principles on wellness and being healthy and just enjoying life. I've got a wellness program that you're probably going to be interested in but I'll let you decide. And the link below you'll find free resource..." I'll just always make it simple. In the link below... In the link below there's something. -There's something free. You should go get it. You're an author, okay? You've written a book. "So, in the link below, you'll actually find a free copy of my book." And let's see... So I'm mixing up 2 things. I talked about a program. -I love the book idea. So, you want to write a self-care book. With all this beauty treats. -Okay. So, you have a... You have a... How this typically works is you'll give away your book for free. Maybe they'll pay shipping or something. But you... You give that away. But then there in your sales funnel and they'll get an email or notification about your course. It's a really good. That's one of the best working files out there. So I'll go ahead and end with that. So, hopefully you found this video helpful. I love to sharing this knowledge and in fact, I put a whole lot more information into my book. I cover ABCD and E. If you click the link below, you'll get a free copy of my book. I really hope you enjoy it and we'll see you tomorrow. -Well, I really hope you enjoy this video. If you want to know more beauty secrets, holistic beauty secrets. You can click on the link below and there's a copy of of my book completely for free. And I would love for you to get it. -It's really good. It sounded like a sales pitch. Just like... It's a freight. You sound alike a little bit hesitant. -Okay. -And maybe it's because you haven't read the book. But just try it one more time. It's like... Yeah, it's a free book. You're going to love it. It's really packed with information. Hope you enjoy it. -I really love sharing all this beauty tips. And in the link below, you can get a copy of my free book. -Short and sweet. Was really good. Nice job. So, at the end of the episode, it's not as critical as the beginning because they've already watched the whole episode. So, if you mess up, it's okay. But I recommend just putting in a call to action. And seeing which ones get you the best results. If you're noticing that one video, you invite people to subscribe. And you get a lot of subscriptions. Then you know you're doing that right. And if I'm a video, you're inviting people to get your free book, you can tell whether it's working or not. So, a YouTube analytics are really, really good. So, I just recommend trying different things and seeing what works and improving from there. So, I hope you found this helpful. And I'll close this out. We did talk about keyword research in this episode. But I talked about it all the time because that's how I get results on YouTube, is I do the keyword research the titles that we use. We use keyword research for that. So, if you want to know how to do keyword research the right way to find the questions that people are asking, then in the link below will find access to... You'll find like keyword research guide you get access to it for free. And we'll see in the next episode.
In today's episode, Nate will be coaching Karen Farfan on what to say at the beginning of her YouTube videos. Join them in today's episode as Nate gives tips on how you can tickle your viewers' curiosity and how to keep them watching until the end - all at the beginning of your video!
So, what do you say in the beginning of a YouTube episode? I guess I just said something. So, there's certainly a better way that you can start YouTube episode though. Make sure you get better results. So, Karin, we're actually going to demo. So, I'm going to step out of the shot and coach you on how to start a YouTube episode so you can get people to watch a lot longer in the episode not just a leave right away. Sound good? -Sounds great. -Okay, yeah. So, just... You're going to make eye contact with that lens just look straight into the lens and conversational. We don't need to have a stage voice or anything. The title of video how to use Alo vera for pimples and acne. So, 2 things. You want to tell them what the video is about. And that's a great title. Just to tell them what the videos about. And then give them a reason why. Like why should they watch this video. You know, what's your credibility? Why they need to watch it from you? Or if they watch this video, is it going to change their life or just going to make things a lot easier. That make sense? So, not only we're gonna answer the question but kind of back that question up. So what would be a reason? What would be a good line to use like why? Oh! Let me demo it for you. -Okay. -So, if I were if I were looking at the camera, I'd say, "Welcome back. Are you wondering if you can use aloe vera for pimples and acne? The answer is actually yes. And I'm going to show you how you use it..." And I'm just making it up but... -Why should they watch it. -Yeah. I'll demo another way and this is going to be fictional because I've never done this. But would you like to know an amazing remedy for pimples and acne that you can find in your kitchen? And you saw the title aloe vera. I've been using this for years. I used to have terrible acne. Now, look at this amazing skin. I'm going to show you how it works. That make sense? So, I'm just... I'm embellishing a little bit more. I'm kind of giving them a hook and giving myself some credibility of like why you should watch this episode? Why I'm the one that's teaching this. -Okay. -Alright. -Hi, guys. So, do you want to... Hi guys, so do you want to know how to cure acne or prevent acne with just one ingredient that you can find right in your fridge? It's less expensive and it will cure acne or prevent it. I've always had acne throughout my high school years and I cleared my whole skin with just this one ingredient, aloe vera. -Awesome. I actually... I think you did great and you kept going even longer than you needed to. I think you did fantastic. One thing that I'll share is instead of saying "Hey, guys" Because you're just talking to one person at a time. -Okay. -I'm being really rude because you did so good. But if you're... If you just if one person is watching at a time you'd say, "Hey, guys" it's kind of like, "Oh, you're talking to everyone, not me." But if you say "hey, there" you know? Or... -Make it more intimate? -Yeah. -Okay. -But you did really good. I mean, you did it... Look... I just to give you make this more challenging. Let's change the title. So, let's do the video, "Can drinking aloe vera juice help acne?" So, go ahead and give it a try. Basically tell them what the video is about and then give them a reason why. -Okay. Hi! So, have you guys ever... I said just "hi Guys".Hi, have you ever... Okay. Hi, there. Have you ever wonder if drinking aloe vera actually helps with acne? The answer is absolutely yes. Have you ever heard of that saying that the reflection of your outside looks is a reflection of what's inside? Well this is exactly what we're going to be talking about in this video. -Okay, good job. I liked it. Especially the intro. I loved the question like, "Have you ever wondered..." I really like that. I think that was good. Maybe you could give them a prediction. So.. "Well, in this video I'm going to share with you why it's good internally and..." Let them try because I don't know the content. So, it helps acne. -Yeah. -So, in this video, I'm going to show you some before and afters and tell you why taking all internally actually helps with acne. So, you're just giving a little bit more concrete chart. One more time. -Okay. Hey there. Have you ever wondered if drinking aloe vera can prevent acne? I'm going to show you before and after pictures of half of my skin to show you the results. -Okay, I saw something... Edit out your little hesitation there. Good job. -Okay. -So, it's just 2 things. Right? You tell what the video is about and you give them a strong reason why they should watch it give some credibility or kind of back up what you're saying. Sometimes you can give them a hook saying "And if you watch all the way to the end, I'll show you a recipe of how you can include Aloe Vera in the smoothie. So, make sure you watch all the way to the end." So that would be like a hook. But that's it. Just by starting your video in this way, people know what the video is about. They know that they're in the right place. And they've gotten some credibility reason to watch the whole episode. So you start your episodes this way. It'll make a big difference. That's it. Is that easy enough? -Easy enough. -Take a little bit of practice. Getting used to it. But yeah, you're already really good at it. -We'll keep practicing. -So, the real test is if we've still got viewers. I mean maybe I started this episode all wrong. Let us know in the comments below. And if you did watch this far, obviously you liked it and you should be a subscriber on the channel. And so we'll see you in the next episode.
How do you write a script for a YouTube video? Join Nate and Karen Farfan in today's episode as they discuss what you need to do to sound natural when talking in your video.
Welcome back. I'm here with Karen Farfan. In the previous episode, we did a topic brainstorm and then keyword research. So we know the title of the video that we're going to film. And in this episode, we're going to... We're going to script it out. and it's actually much easier than writing a script. So, if the word script you know discourages you know, that this is easy and the content will come out way better, that's we're going to cover today. Okay, so we picked this title. How to use aloe vera for pimples and acne. So, let me just copy that. I'll just simply paste that here. I'll turn on the numbering so we know that this is video number one. The best way that I love to prepare and recommend that my clients prepare is according to bullet points or talking points. One, you might want to just introduce like is Aloe vera a good option? You know, maybe give it a history of it or... Or just let people know what Aloe vera is. Depending on the audience and how familiar they are with it. And then you can kind of go under the specific. So, you have any rough outline of what you might cover in the video then we can... I can guide you from there. -Where to get aloe vera? Good introduction of what is aloe vera. -Alright. -Yeah. -Let's start with that actually. So, what is aloe vera. Where to get Aloe Vera. And people don't know how to cut Aloe Vera. -Yeah. So, you would show them that? Like demonstrate? -Right. Yes. And ways of easing Aloe Vera. And that would be a demonstration also. -Do you have any stories of experiences? -Personal stories? I never had acne but I think it's because my mom will put Aloe Vera on me since I was a little girl. She just always used it once a week so that will be my personal story. You know, I've always used to never had an acne problem. -Do you think that you'd want to talk about what Aloe Vera is first or to start with this story before that? -The story. -All I'm doing here is just putting down like notes. -Okay. First, I'm going to share my story then I'm going to answer the question "What is Aloe Vera?" Then talk about where to get it. And then I'm gonna do a couple demonstrations. Anything else? -I feel like it needs a conclusion. How do we close this subject? So, my story where to get it, how do you use it. Maybe results. Some pictures or something before and after pictures. -Okay, I like that. And then at the end I put CTA. You ever guess what that is? Call to action. -Call to action. So, that's where you can extend an invitation. -Okay. So, if you had a PDF download of you know. Tips. Aloe Vera tips or something. Or if you had a product and Aloe Vera powder product that you sold or or coupon to a supermarket or something you could give people call to action. Or this could simply be just to invite people to subscribe. So do you feel that's a complete video? -Yep. -Okay. So that is all it took to write a script for a YouTube episode. Instead of going out and word-for-word what you're going to say and how you're going to say it, this will allow you to be conversational. Because if you're reading a script, you've got a teleprompter. You know if you use a teleprompter the right way, you can put it right in front of the the camera lens. And so you're looking right at them but you're you're reading and you you get you get into the the tone of reading and not just having a conversation. So, I recommend not using a script. There's a benefit to script sometimes. But that's usually for a promo video when there's exact language that's necessary. But for this type of an episode where you're going to you know make a 7 or 12-minute video on Aloe Vera, you just have a conversation with some of yours talking to one person at a time. Like, yeah. You know you're going to share your story. So, I think this is a really good outline. -Do you feel that there is any benefit of writing about every one of them? Kind of just read it through? Forget about it and natural on camera? -I have some clients that like to do that. They feel that if they've written it out ahead of time, they don't really read it. And that's beneficial to them. For me, it takes a lot of time if I'm going to be doing preparation work for 20 episodes. So, you know it's 100 minutes it's you know round it up to a couple of hours of prep time. If I'm writing a script out that's that's going to be a day or 2 of prep time. The more preparation you put into a video, it should translate into the more valuable the video is. But at the same time, you know, you're busy. I'm busy. And what's what's realistic. If it's really gonna take that much preparation time, it's probably going to be less likely that I'm actually going to film these episodes. You know, this is going to be a valuable video. You know, if you prepared it, how much more valuable is it going to be? That makes sense? And if it takes you that long to prepare and you're filming less episodes on YouTube, one thing that we haven't talked about in this series yet is why I recommend 5 episodes per week? YouTube loves consistency and they love volume. And while there are different strategies, there are channels that succeed just launching one episode per week. Those are mostly entertainment type channels or content that will go really viral or it had it does have a much higher production quality. For how-to type content and we're basing most of our strategy on search, I found that this strategy works extremely well when you do 5 episodes or more per week. And at the 4-month mark, when you do that quantity, YouTube will then start to promote your content. It doesn't happen when you're doing less than that. So, that's why I recommend preparing this way. Preparing a simple outline because it's realistic. The content is still going to be valuable. You make a 10-minute episode and on average people are watching four and a half minutes of that, that's enough for you to promote your channel. So, yeah we could probably make the video better and get it up to six or seven or eight minutes of watch time. And I'm not saying to cut corners but I just like to be realistic and be efficient. So what are your thoughts on that? -What about if you do more than 10 minutes? 10 minutes is it's maximum. -YouTube recommends between 7 and 16. And even though they they put out that number 7 to 16, my best performing video is over 20 minutes. So, you don't necessarily want to go too long just intentionally. But if you can keep people's attention, then there's no reason to turn off the camera. That make sense? So, if you can go longer and you really keep people's attention then go for it. And that's what I recommend that you do to prepare for your YouTube episodes. Definitely in the previous episode, if you haven't watched that, we did keyword research and that's how we picked this title that will get you results. And I've got a keyword research guide where I show you how to use the tool how to find these topics. So go ahead and click the link below you'll get my keyword research guide for free. And the episodes coming up next, we're going to talk about how to set up your filming studio and whether you should use one camera or multiple.