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Time to set off a fresh new year of The Ready Cee Show! 2008 is gonna be even iller than last year with all new guests and more brand new funk than you can handle! This week we go in heavy with brand new music from Hiphop's rawest artists plus some timeless joints for you to fall back on. DJ Mixx chimes in again this week bringing in all the new joints! Also this week we welcome Mr. X-Ah-Tics to the show for the first time! The BRONX is definitely in the building so clear out that iPod and get ready!
This Internet modulated AudioBroadcast contains independent music from Peter Toh, Adam Pringle, Stucco Lobster Breadbox, Jen Elliott, No Plastic Inside, and Nick Murray. Complete show notes are available at http://www.schwagcast.com/
Show Notes for Schwagcast Number XXXVII Romper Room September 07, 2006 Visit http://www.schwagcast.com/ for COMPLETE SHOW NOTES schwagcast@gmail.com 206.350.IPOD (4763) XML feed and previous shows available at http://feeds.feedburner.com/schwagcast
All songs provided by special permission from the artists or from The Podsafe Music Network at http://music.podshow.com. "Titleless Song (Adolf Hitler)" played by special permission from Adam Pringle. "Made of Doughnuts" played by special permission from Stucco Lobster Breadbox.
FAP296: Independence from the mainstream media
What is the media? - A set of corporations - The business model: get audience. sell audience to advertisers. collect money. - The true customers of the media are the advertisers, NOT the audience. The audience is a commodity.
Therefore, a business will rationally do things in support of these goals: - Get audience. As much audience as possible. This means producing content that is broadly appealing, engaging, and relatively non-controversial. - Likewise, it will try to get advertisers to pay as much money for the audience as possible. Demographics reflect a focus on audiences that have the most money to spend. - Because of time constraints, the media will filter down to a few sources for its content.
- Why are the customers the advertisers? In MSM, the production of media is incredibly expensive. Television stations, radio stations, newspapers all require enormous capital to operate, and revenue from sales isn't enough.
- Advertising is a logical step in the progression of a media outlet.
- Where did MSM go wrong? In treating the audience as a pure commodity like cattle or sheep. In the 20th century market, they had no incentive to respect the audience because they had a captive market.
So far, econ 101. Now, why wouldn't the media publish some stories, some music, some news? - Loss of audience. Avoid publishing something that will cause a major loss of your commodity. - Loss of advertisers. Avoid publishing something that will cause damage to advertisers and therefore loss of revenues. - Loss of access. Avoid publishing something that will cause you to lose access to sources.
What does this mean? It means that the news you see, the entertainment you hear, the information coming out of news sources that are backed by large corporations, may be suspect. Things like the vote for American Idol and whether Britney is splitting up with Kevin are not accidental. They are broadly appealing, completely inconsequential, and supremely distracting from the issues at hand, whatever they may be.
Is it a conspiracy?
Oddly enough, no. What you're seeing are market forces at work. The media outlets that can produce the most profitable output will win. That doesn't mean the best quality, or the finest service, or anything other than lowest price for highest gain. Reality shows dominate because they are insanely cheap to produce compared to audience size. Think of it like mining. Who will do better, a mining company that handpicks the purest gold nuggets out of the ground with teams of PhDs in geology leading the way, or the company that scoops up an entire chunk of the ground with a machine, melts it all down in another machine, and extracts the gold? It's the same way in the media - produce the most of your commodity - the audience - at the lowest cost, and sell it to the highest bidder.
What tools will the media use to hook you and retain you?
Remember, the media is looking to lump you into a group called audience, which is its primary saleable product. It's selling you, in effect, to the advertisers. Like any commodity, it has to maintain you, to keep you from going bad.
- Establish a form of rapport. Look at UPN and what audience it's targeting. Take advantage of stereotypes and heuristics to generate rapport that leads to familiarity and trust.
- Shiny things. Believe it or not, this is a tactic that works. Create an aura of glittery goodness around something, and promote it as the next big thing. Look how many actors and musicians were simply the product of a marketing group that remade them. Leverage heuristics and virtue words to make something far more appealing than it really is.
- Fear. Nothing sells like fear. Create fear and people will be paralyzed, unable to organize. Even better, create fear and present yourself as the solution.
- Bandwagon. The power and the appeal of "everyone is doing it" has tremendous pull. We are social creatures, a
FAP300: How Podcasting is Changing Lives
For podcasters + Focus + Discipline + Passion + Enjoyment + And for a few, yes, income
For listeners + It's not a revolution of media - it's reminding media what media really is + Subtle but consistent changes in attitude and belief
For Musicians + Stories and music can be told
For Our Society + Let the stories be told in their entirety - warts and all
Non-Podsafe Music + Miss Lee, Unknown (from a wedding)
Reminders + Consolidate your student loans at StudentLoanConsolidator.com + Student loans available at any time - visit AlternativeStudentLoan.com + Need financial aid help? Call us at 877-328-1565! + Toll-free comment line! 877-328-1565 extension 529! + Financial Aid Podcast Show Notes at FinancialAidPodcast.com. + Add us to your iTunes at www.FinancialAidPodcast.com/subscribe + The Financial Aid Podcast is a publication of the Student Loan Network.
Questions? Comments? Suggestions? Email me at financialaidpodcast {at} gmail {dot} com, visit http://www.FinancialAidPodcast.com, or call 877-328-1565 x529. Add me to your iTunes by visiting http://www.FinancialAidPodcast.com/subscribe/
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2/17: Jobcast on cover letters, we won an award and a prize, Buck McKeon, scholarship update, Alice Marie, #186
Student Financial Aid News + Hey, we won an award! Best College Financial Aid Podcast from MoneySmartz.com + Hey, we won a prize! $200 free upgrade on PRWeb for our press release + Private giving reaches record totals - $25.6 billion in 2005 + Avoid what offends you - from InsideHigherEd.com + Tuition increase to change perceived image at MU Ohio + Caused enrollment to drop + Buck McKeon succeeds John Boehner as head of House Committee on Education and the Workforce + Quick, let's hit Open Secrets! Nelnet, Sallie Mae, CFS, BofA, Bank One
Scholarship Update + American Fire Sprinkler Association Program Scholarship Contest + Four $5,000 scholarships + Requires fire safety exam + Deadline April 12, 2006 + Detailed page at StudentScholarshipSearch.com
JobCast: The Cover Letter + Sales tool + Gets you in the door - or not + Jedi mind trick + WIIFM + Confidence is key - and arrogance is not + Pick two facts and back them up with data + Do your homework + Worst cover letters: see resume, attached, applying for job + Wacky job post + Plain text letters - don't put a cover letter as an attachment! + Remember to actually include your resume + Private Student Loans at AlternativeStudentLoan.com
Podsafe Music + Alice Marie, Madeleine + Support Indie Artists, Buy the Podsafe Album for only $9.90! + Via the Podsafe Music Network + Stop by our MySpace page!
Financial Aid Podcast Show Notes at FinancialAidPodcast.com. The Financial Aid Podcast is a publication of the Student Loan Network.
Questions? Comments? Suggestions? Email me at financialaidpodcast {at} gmail {dot} com or visit http://www.FinancialAidPodcast.com
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The Pacifics - Independent Filipino Hip-Hop crew from Chicago. The PACIFICS, an acronym for People Accumulating Creative Ideas Foregoing Ignorant Conclusions of Society, are a Filipino hip hop group hailing from the Chicago underground. Made up of MCs KP, Strike3 (aka. Mr. REXford), and Norman Rockwell, they have a smooth group rhymestyle similar to Jurrasic 5 - they bounce off of each other seamlessly and have a cohesive flow in which no MC dominates any other. Their music has a characteristic Chicago underground sound, with soul and jazz inspired samples layered on top of sparse beats and looming basslines.
I first heard of the group when I was still living in Chicago around 1999 or 2000. In the time since then they've come up quite a bit, and have released several albums themselves while having tracks featured on several more. "Set It" is a classic, with smoky piano samples behind a rolling bassline. Other standouts to check out (with free MP3 downloads from their site) are "Ketchup", a track with a liquid, bassy production and a laid back vibe, and "Hold it Down", a Chicago anthem track repping all the underground cats from my hometown.
Definetley check out their latest album, Sunday's Chicken, and visit their website at www.thepacifics.com to learn more about the group. According to their site they should actually be coming to San Francisco for the Asian American Film Festival, but no confirmation is posted. We sent them an email to see what's up and will update as soon as we know more. [Grooveeffect - An Urban Style, Music, and Events Guide]
Independent music from ANEMO. Subscribe to the Schwagcast at http://feeds.feedburner.com/schwagcast Complete show notes are available at http://www.schwagcast.com/ As heard on Schwagcast #20: "Slowburn" from the Slowburn album by ANEMO Copyright 2005 City Canyon Records http://www.anemo.co.uk/
"Made of Fiction" from the Slowburn album by ANEMO Copyright 2005 City Canyon Records http://www.anemo.co.uk/
"I Was Taken In" from the Slowburn album by ANEMO Copyright 2005 City Canyon Records http://www.anemo.co.uk/
All songs provided by special permission from Kingsley Sage and ANEMO. "Made of Fiction" is also available on the Podsafe Music Network (PMN). Check them out at...
[[ This is a content summary only. Visit the Schwagcast website at http://www.schwagcast.com for complete show notes, full links, other content, and more! Or subscribe to the show at http://feeds.feedburner.com/schwagcast ]]
Time: 20min 18secSize: 11.7MBFeature: Cyclocross RacingTailwind Enterprises (tailwind.net)Sunrise Sports (sunrisesportscyclingteam.com)Steve Balogh - Photographer (sb.smugmug.com)Gatto Racing - Photographer (gattoracing.us)NewsMichigan Cyclocross Racing Report (kisscross.com tailwind.net)EventsJanuary 1: First Dozen Bicycle Tour 2005 (lmb.org/saddle)January 1: The 17th Annual Polar Rhino Ride (flyingrhinocc.com)Listener Map)