The Set Up | Marketing and Music: Recent Episodes
The Set Up Series
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Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.
Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals.
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We are so excited to share our 100th episode, featuring Los Angeles based-singer, songwriter and producer Able Heart!
Able was lost in life after his Amateur US Olympic snowboarding career came to an abrupt halt due to an injury. For years, he questioned his life and struggled with depression and addiction in his hometown of Philadelphia until he found a deep connection and purpose with music. Creating music became his therapy and healthy outlet to express himself. Able hopes his music can now inspire and help others.
Able won the show SONGLAND on NBC and worked with Ryan Tedder and Ester Dean to create the Jonas Brothers’ hit song "GREENLIGHT" which was #1 on the billboard charts.
Able's single Whisper went viral trending #2 on Canada, Norway, South Africa and Ukraine "Spotify Top 50 Viral" and TikTok with over 100,000,000 plays and over 100,000 user created videos and 4 million views on YouTube. He also put out 40 songs in 40 days this year.
We discuss all of this in today's episode!
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3:00 40 songs in 40 days challenge
7:00 Going Viral on TikTok
11:15 Building his look and brand
12:30 Creating and Filming 'Whisper'
39:30 Able's Journey
57:00 NBC's Songland/ Writing Greenlight
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Connect with Able Heart here: https://www.ableheart.co/exclusive
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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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Caleb Hawley is a New York City based songwriter and performer. In his decade-long career, he has released five albums and played over 1000 shows. Citing main influences such as Randy Newman and Janet Jackson, his songs often combine catchy melodies with dark and satirical lyrics. Combining catchy melodies with dark and satirical lyrics, one has to be careful not to slip while dancing in a puddle of their own tears.
There was a time when Caleb hated being mistaken for his mother when answering the land-line, but it worked out for him in the end, setting him apart with his high, androgynous vocals. He forms authentic connections with an air of openness, soulful singalongs and untethered guitar work drawing comparisons from Prince to Robin Williams.
He has 5 full length albums out to date, most which were written & produced in his 5x10 storage-unit-turned-studio, where he works alongside a black market DVD burning entrepreneur named Fred.
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4:15 How are you able to balance a two and three year old with your music career?
7:30 What would you describe your current fan base?
12:00 Collaborations
17:45 'Preshow Music' release
28:00 Preview 'Someone who makes you happy'
29:00 Running Ads for Music Promotion
38:00 What do you want to be known for?
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Connect with Caleb
https://www.calebhawley.com/
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Austrian Alps-based Americana songwriter Prinz Grizzley veered into the Americana lane with two critically-acclaimed albums that led to playing festivals around the world, recording with Erin Rae, and sharing bills with folks like Yola, Tyler Childers, Molly Tuttle, Charley Crockett and many more.
Today we are joined by Prinz to discuss his new singles, “I Keep On Searching” and “Payback Day (I’ll Give No Warning)," and his take on the CCR classic “Proud Mary,” all songs represent another new direction taken by Prinz.
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2:15 New Releases
7:00 What is the difference between country music in Austria and US?
How would you describe your style and how did it form throughout the years?
How did create the stage name, Prinz Grizzley?
20:30 How did you get started in music?
24:00 What do you want to be known for?--
Check out Prinz Grizzley! http://prinzgrizzley.com/
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For show notes, transcripts and past guests, please visit thesetupseries.com
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Today we are joined by Brenden Starr, an Alternative/Pop/Rock artist with a national audience as well by auditioning for 13-Time GRAMMY Award-Winning Artist Lady Gaga as a backup tour singer and qualifying for television shows like American Idol and X Factor. We discuss his debut album 'Hopeless Romantic' in today's episode.
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3:00 Hopeless Romantic
11:25 Journey into Music
16:15 TV Shows
29:00 What do you want to be known for?
Hopeless Romantic out now! http://itunes.apple.com/album/id1662077287?ls=1&app=itunes
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Today, Scott Grady from The Mercy Stone joins us on The Set Up podcast to discuss their newest release ‘Crash’.’ Scott shared the heartbreaking story behind the beautiful ballad of a song and how the song was created.
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2:00 Crash
10:00 Songwriting Process
19:30 Evolution of the band
23:00 Meeting Mia, lead singer
28:30 Fanbase
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Watch Crash here: https://youtu.be/2Ag4SSruERo
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Sin. is an Indie / Psychedelic Rock band based out of Chicago. Their sonic sound pulls influence from the likes of Ty Segall, Iggy Pop, Wilco, Alex (Sandy) G, and more. Their lyrical topics embrace the human experience, giving into desires, reclaiming the biblical term "sin" in a somewhat positive but melancholy light. With Ethan Oliver on vocals and guitar, Brian Chindblom on guitar and backup vocals, Joe McTague on bass, and Caleb Nelson on Drums, the group is able to create a harmonious yet psychedelic experience for those who witness them perform.
We discuss their newest release and the DIY scene in Chicago.
3:30 DGH & "Unspoken Ghosts Vol. 1'
11:00 DIY Scene
16:00 Stage Personality
20:00 Upcoming Show + New Release
28:00 Promo
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Fever and Wasted & Afraid out now! https://open.spotify.com/album/2M9rfgdMO5JfXVmtRa9HXG?si=84ZiFyfjRZCM16QgqShXoQ&nd=1
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Today, we are joined by Dan aka Daniel G Harmann. DGH's songs draw the listener in with their dark and smoky feel while escorting you through life's landscape of pain and redemption in a way only a trusted friend can.
In 2022 he suffered an injury that kept him bedridden for a month. Without the ability to sing or play guitar, he recorded an ambient/instrumental EP from bed, while using an OP-1 keyboard, midi keyboard and computer. This turned into a new exciting path that he's continuing to explore."
In today’s episode, we will discuss his new release ‘‘Unspoken Ghosts, Vol. 1, and his success with collaborations in his music.
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5:00 DGH & "Unspoken Ghosts Vol. 1'
12:30 Collaborations
25:00 Unspoken Ghosts Vol. 2
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Unspoken Ghosts Vol. 1 out now! https://open.spotify.com/album/7wGpmPq584mMwJB4p5m5VM
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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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Today, we are joined by Ken Newman. Ken is a San Francisco-based rock Singer Songwriter with a passion for change and a mission to help the homeless in california.
His album, “What Am I Afraid Of?” produced by Scott Mickelson, was released in April of 2022 with critical praise. The music video of the title track has been awarded at 15 International Film Festivals.
Ken also executive produced and was a contributing artist on a compilation album, “Blanket The Homeless.” All sales of this album, as well as a percentage of his recent album, benefit BTH.
We will discuss his newest release What Am I Afraid Of and how artists can get involved with charitable organizations.
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Meet Ken Newman
Balanced BreakFest Community
Donating to Homeless Shelters
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Check out his latest work "What Am I Afraid Of?" available everywhere! https://www.kennewmanmusic.com/video
Donate and get involved with BTH http://blanketthehomeless.org
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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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Today, we are joined by Matt Axton. He is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” with a mix of folk, roots, country, blues, and rock.
As a youth, Matt was on and off tour buses with Matt Axton is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” a mix of folk, roots, country, blues, and rock. His eclectic style was grown in the mountains of Tahoe and proudly honed in the heart of the Axton music legacy. Matt’s grandmother, Mae Boren Axton, co-penned Elvis Presley’s first million-selling hit Heartbreak Hotel and was known as The Queen Mother Of Nashville. Matt's father, Hoyt Axton, was a musical powerhouse in the folk-country-rock scene writing hits like Joy to the World, Never Been to Spain, and many more. Boasting over 300 original songs of his own, Matt Axton is making his mark in the West Coast music scene with a recent single and video release of his bittersweet and bright country love song Blue Sky Rain, followed by collaborations with Hollywood bluegrass, country and rock mainstays dad, Hoyt Axton and grandmother Mae "Queen Mother of Nashville.
Matt shares his newest release Blue Sky Rain and stories from being on the road in this episode of The Set Up.
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Meet Matt Axton
Family history of musicians
Folk Americana Songwriting
New Release ‘Blue Sky Rain’
On the Road and Touring
‘Making Good Music’
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Check out his latest work ‘Blue Sky Rain’ available everywhere! https://open.spotify.com/album/352TLEjLqRScZ8ZQQv6CWr?si=mA1MHGH_QPWmj4TvE1VMhg&nd=1
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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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So excited. We are joined by another good friend of mine, Anni
Los Angeles Native Anni, previously known as Annika Grace, is a poet, singer/songwriter and creator of a house concert series in Venice Beach called ‘Saturdays at Seven’. This new era of music explores the more vulnerable, authentic and raw side of her artist project while incorporating her poetry into her music more as well. Her newest single ‘Guest List’ is out now.
Her music has been heard in MTV's Real World Atlanta and the HBO max show 12 Dates of Christmas. Anni's poetry has won six silver keys in the Scholastic Art and Writing Awards. She has been awarded First Place Gold Medalist for the World Poetry
Movement’s Best Poets and Poems and Gold Medalist in the International Who’s Who in poetry contest. Her first poetry book 'Remedies' comes out this year exploring the thoughts of grief, love, and acceptance and how in a way, words and music can heal."
Anni shares the inspiration behind her newest release ‘Guest List,’ and also her other projects ‘Saturdays at Seven’ and book of poems.
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Meet Annika aka Anni
Songwriting at 7 years old
New Release “Guest List”
House Series called Saturdays at Seven
Book of Poems ‘Remedies’ coming soon!
‘Failure is the key to success’
‘Creating Art that Lasts’
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Check out his latest work ‘Guest List’ available everywhere! https://open.spotify.com/album/6RFbIIDzTbgsTZ5OG3VpF6?si=XCE8k0fDRaWYEZsA24DrEg
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
–
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes, transcripts and past guests, please visit thesetupseries.com
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Today we are joined by a good friend of mine, Nellie Mar.
Nellie Mar is a singer-songwriter who writes raw, honest and emotional songs in Pop/EDM. Her focus is to see the world through a positive lens and have optimism translated through her music. Her sounds take you on a journey exploring humanity's intimate moments, expressed through soothing chords and soaring melodies.
Nellie Mar joins us on The Set Up podcast to discuss her newest release ‘Reckless Abandon.’
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Meet Nellie Mar
Songwriting Sessions + Meet ups
Signed with Ultra Publishing
New EP ‘Reckless Abandon’
‘I want to die empty.’
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Check out her latest work ‘Reckless Abandon’ available everywhere!
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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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BLKZEN is an Afro-Guyanese New York native. He spends a lot of time creating and collaborating with international & interdisciplinary creators which gave him the key to understanding his process.
Zen has made many fusions of genres. Each genre is a toolkit of sounds with their own culture and feeling with distinct musical landscapes. He has been traversing across countless landscapes using these different tools and when he returns to his toolbox, he brings back foreign tools to bring unique landscapes in his head to life.
Today we are joined by BLKZEN to discuss his newest release ‘Demigod,’ and his process of producing it.
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Meet Zen aka BLKZEN
From Prep School to Production
Making music with unique sounds
AI in Music Production
New Release 45 min audio film ‘Demigod’
‘The greatest artist in history’
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Check out his latest work ‘Demigod’ available everywhere!
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
–
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
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Xavier aka EQUIS is a New York born DJ, who started at the age of 14. At 22 years old, he has been featured on Sway in The Morning, Shade 45, as well Hip-Hop Nation and Power 105.1. EQUIS has also licensed his music from HBO Max, The CW, The Los Angeles Dodgers, The PGA Tour, The NFL Network. In addition to production credits, he has shared the stage with artists such as The Chainsmokers, Borgore, Meek Mill, French Montana, Adventure Club, Ansel Elgort, Snails, and more.
Today we are joined by EQUIS to discuss his newest single WSP.
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Meet Xavier aka EQUIS
Club Showcase at 15 years old
Pro Tip: Build Relationships with Local Venues
Getting on Radio + TV (*add Mezz’s episode here (his manager))
New Release ‘WSP’
Social Media Impacts on Authenticity + Music
New Music coming 2023
‘Taking Music to an Immersive Space’
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Check out his latest work ‘WSP’ available everywhere! https://open.spotify.com/track/0njabeDkP1XhlKRs974N9f?si=jnNiRunmQZeb-4pdL9_OWA&nd=1
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
–
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes, transcripts and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
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Colm Gavin is an Irish singer/songwriter currently signed to BEO Records. Colm's first two solo releases (Your Endless Slumber/A Voice For The Urban Darlings) both reached number 1 in the Irish Charts at the time of their release.
Singles from his debut album have reached the top ten in notable Indie charts in Norway, Australia, USA, Canada & Japan. He has made notable inroads in the American market with his music currently being playlisted on over 50 stations across the US & Canada.
Colm Gavin was recently made an Artist Ambassador for WhyHunger: Artists against hunger and poverty; a charity established in the late 1970s by Bill Ayres and the late Harry Chapin. Fellow artist ambassadors include Santana, Jackson Browne & Bruce Springsteen.
Today, we are joined by Colm Gavin to discuss his inspirations behind his newest release ‘1992 Tapes.’
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Meet Colm Gavin
‘The 1992 Tapes’
Pulling Influence from Characters in Life
Compare Yourself to Who You Were Yesterday, Not Who Others Are Today
New Christmas Single
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Check out his latest work ‘The 1992 Tapes’ available everywhere! https://open.spotify.com/album/3qp5DtmL4L1OB2xbQWkuh5?si=VQGks_KkRy24haEMeG1-Bw
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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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Ryan Dusick is the founding drummer of Maroon 5, an Associate Marriage & Family Therapist (AMFT), and the author of the book "Harder to Breathe - A Memoir of Making Maroon 5, Losing It All, and Finding Recovery."
In 1994, Ryan Dusick joined friends Adam Levine, Jesse Carmichael, and Mickey Madden to form the band Kara’s Flowers. They released the album The Fourth World in ’97. Following the termination of their record deal, the band went on hiatus and everyone went their separate ways.
In 2001, Dusick reunited with Levine, Madden and Carmichael. They were joined by former Square guitarist James Valentine. The group changed their name to Maroon 5 and set to work writing new songs for what would become the award winning album Songs About Jane.
After departing from Maroon 5 and years of struggling with physical and mental health challenges, Ryan finally overcame in 2016, when he began his journey of recovery, culminating in a new life path.
Ryan has recently released an intimate, behind-the-scenes look at his journey from the highs of international superstardom to the depths of addiction, anxiety, chronic injury, and depression. His book Harder to Breathe chronicles Ryan’s remarkable recovery and his transition from the music industry to professional counseling where he’s helped hundreds of clients overcome mental and physical health challenges.
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Today I am joined by Ryan to discuss his musical journey, addiction, identity and his new book release ‘Harder to Breathe.’
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Ryan Dusick and “Kara’s Flowers’ aka ‘Maroon 5’
Evolution of the Band
Anxiety, Addiction, Coping, and Recovery
Finding Personal Identity after Maroon 5
Writing ‘Harder to Breath” as Self Reflection + Finding Purpose in Life
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Check out his latest book release ‘Harder to Breath”’ available everywhere!
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
–
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes, transcripts and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
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Gus Glasser is a 23-year-old Atlanta native with a style described as soulful pop and musical influences like Trey Songz, Flying Lotus, Mr. Carmack, and Marc Rebillet.
Gus recently released “Days After South Africa,’ influenced by his time in rehab there. He uses music to share his challenges with mental health and addiction. He is known for his improv performances on Atlanta campuses, with his single "A Really Damn Long Day" blowing up on TikTok and 5.5million streams on Spotify.
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Today, we are joined by Gus Glasser to discuss street performances, addiction and his release ‘Days After South Africa.’
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This has been a hands down favorite and the most fun interview we’ve had. You can feel the energy radiating from Gus through our computer screens. From the periwinkle wall to the constant banter and playful comments about our studio, we hope to have him back on very soon. You can feel that music is his life, and has saved him from a dark path. Music brings him life and he is an example of being his number one fan. Gus was open about his experience in rehab, which inspired his new album, and how he has made waves making videos of himself improvising music on the college campus he ironically dropped out of. He ended the interview with a sneak peek of his unreleased upcoming single, which was a pleasant surprise to the day.
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Meet Gus Glasser
Musical Influences
Authenticity in Music and Social Media
Street Performances on College Campus (in Atlanta)
Why Gus Loves Music
Releasing “Days After South Africa”
His Addiction and Rehab
“The Guy That You Turn To”
New Song Sneak Peek
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Check out his latest work ‘Days After South Africa’ available everywhere! https://open.spotify.com/artist/6gBvpdkTiBkS5cGQgM68gr?si=kKHtBrQ4Stabw4fP7JOG5Q
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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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For show notes, transcripts and past guests, please visit thesetupseries.com
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Nikmoody is an Italian-American rapper from Long Island, NY. Hopeful yet brooding, his lyrical style reflects his love for old school hip hop and grunge rock & roll. He’s known for his powerful songwriting and contagious performances. He’s hit the stage with the likes of Dizzy Wright, KOTA The Friend, and Asher Roth. After performing on Shade45, at SXSW and the Empire State Music Festival, Nik headlined his first international tour in London & Finland in 2022.
Nikmoody recently released his first album ‘Madhouse.’ Guided by his producer Blvff, Nik has adapted to the bouncy trap sounds and melodic guitar rhythms of the new school while keeping the boom bap core that his fanbase craves. He even blends into the world of metal with a feature from Stray From The Path’s DR€W ¥ORK on the standout single “BMT.”
Nik “channels experiences of loss, addiction, and a near-death experience into his music.” It’s within these experiences that Moody found his voice. He rallies every misfit, every quiet kid who feels overwhelmed by the world to cross their fingers, and find hope until the bitter end.
Today, we are joined by Nik to discuss touring, songwriting and his new release ‘Madhouse.’
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Nik took this interview from his long island apartment, surrounded by a white board of ideas behind him. Nik is a true east coast guy at heart, and shares his love for his roots and the support he has gained from it. He brings this very raw sentiment to the conversation. This interview has no shortage of insight on touring and live performances.
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Meet Nick Taldi aka nikmoody
International Tour
New Album ‘Madhouse’
Songwriting Process
Promotion before the album
Collaborations
“A passionate guy’
Advice for young artists
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Check out his latest work ‘Madhouse’ available everywhere! https://distrokid.com/hyperfollow/nikmoody/madhouse
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes, transcripts and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
--- Send in a voice message: https://anchor.fm/thesetupseries/message
From the inception of the band in July of 2021, Nashville rock band, CHLSY, strives to reignite 90’s sounds with their own modern “dark rock” spin and make music for others to feel seen.
Vocalist, Chelsea Gilliland, hosts several radio shows and recently partnered with the global streaming platform, Twitch. CHLSY has grown its loyal social media fan base to nearly 83.7K followers and supported the Nashville-based rock band The Criticals on tour this past July.
Today we are joined by Chelsea Gilliland of CHLSY to discuss authenticity, healing and her new release ‘Quantum Entanglement.’
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I love the way Chelsea entered the interview. She is sweet, and has a ‘cool’ vibe about her. You can sense her spirituality, believing that the universe is at work. In fact, her album title is a mix of science and human nature within her art. Coming from a family with a science background, she shares a bit she has learned from her dad and brother.
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Meet Chelsea Gilliland aka CHLSY
Finding your sound as a band
Healing and making music
New Album ‘Quantum Entanglement’
‘Mosaics of the people we loved’
Law of Attraction and Goal Setting
‘Making music that makes people feel less alone’
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‘Quantum Entanglement’ out now! www.chlsymusic.com
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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For show notes, transcripts and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
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Birthdayy Partyy is an electronic duo comprised of twin brothers who are native to Chicago. They are known for their lighthearted dance music energy and their goofy personalities on the internet and are known as the ‘Twin brothers who make Partyy Music for Partyy People who like to Partyy.’
Birthdayy Partyy are supported by Zeds Dead, Don Diablo, and many more. They recently released collaborations with artists like Adventure Club, Defunk, and Wednesday. You can find Birthdayy Partyy touring across America and performing at festivals like EDC Vegas and NorthCoast.
Today we are joined with our fellow twin, Bryan of Birthdayy Partyy to discuss their brand and upcoming projects.
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Meet Bryan of Birthdayy Partyy
The name, brand and theme of Birthdayy Partyy
Story behind the twin duo
Performing at EDC Vegas 2019
Chicago & KC venues
New EP Coming 2023
Creating Video Content and TikTok
“Having an impact on people positively that makes them have positive impacts on others’
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Check out Birthdayy Partyy! birthdayypartyy.com
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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For almost 30 years, Andrew Rodger has performed throughout Canada, solo and with his own band - Stop Yelling. After a lengthy break from the music world to begin his family, Andrew returned to music in 2020 amidst a very different musical landscape from the one he left.
Self proclaimed sadly optimistic songwriter, working from his home studio space, he has released 7 complete albums in the last 2 years. Two of which we will discuss today are “Haunted Cowboy Sounds’ and The Wanderer.
(The Interview)
The interview was held virtually but we can see Andrew in his purple/blue home studio with banjos and guitars on the wall. The conversation starts off lighthearted, fun, and turns into a feeling full of hope and full of love. His kids are an important part of his life and he has no shortage of stories to share with us. We get a glimpse of a true writer with a great memory of his past and lots of quotes from great musical legends.
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New Releases “Haunted Cowboy Sounds’
Meet Andrew Rodger
Live, Virtual and Local Shows
Making Kids Music
Making an album in 30 days
‘Someone that helps others’
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Haunted Cowboy Sounds out now! https://andrewrodgermusic.com/
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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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Katie Zaccardi is a coach and educator for musicians, music teachers, and music coaches, helping them grow their business & bank accounts while ditching overwhelm, self-doubt, and burnout for good. After dedicating 10+ years of her life to the music industry as a student, indie artist, and music industry professional, and creating a life of freedom, abundance, & music for herself, she founded "Out to Be" to give music entrepreneurs the tools, support, & motivation to do the same.
Today we discuss how Katie helps you define your brand as an artist and craft your messaging to always be your authentic self.
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Your brand as a musician is so much more than your genre or your color palette. It’s a reflection of who you are, and why your audience loves you. Knowing your brand makes it easier to show up authentically online and create content with confidence. That's why Katie created The Artist Brand DNA Quiz that helps musicians figure out which one of the 6 Brand Archetypes (The Romantic, The Advocate, The Inspiration, The Observer, The Party Animal, The Entertainer) they are.
Take the quiz https://www.katiezaccardi.com/
--
Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Megan Hamilton is a producer and vocalist out of Minneapolis. With her debut on Bristol’s Ghetto Funk, Hamilton brings a European influence to funk in the US. Her recent tracks have been supported by moguls like Benny Benassi, CloZee, Stickybuds, Funk Hunters and more.
Today we discuss how Megan connects with her fans through her genre bending performances and personal brand.
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Who is Megan Hamilton?
Energy at Live Shows
Personal Brand
Race, Sexuality and Gender Identity
Advice for Music Professionals
What do you want to be known for?
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Time Flies by Megan Hamilton https://open.spotify.com/track/55fjUuhmGwrKBD5MyrpZUN?si=3bfa90d2356d4ea9
--
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
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For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Jamie Way has been working in the music industry for over 15 years. He's designed and marketed over 100 online ecommerce stores, including Beyonce, Slayer, Snoop Dogg, Busta Rhymes, Aaliyah, Mariah Carey, Motorhead, and a lot more.
He started working with EMPIRE 3 years ago to help develop and scale an eCommerce department.
This week, we discuss Jamie’s role in the launch of Aaliyah's online store, and the strategy it took to help One in a Million hit the top 10 on billboard.
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How did Jamie Way get into Music?
E-Commerce at EMPIRE
Planning to Launch a Digital Store
Aaliyah’s Online Store
Merch & Digital Album Rollout Plan
What do you want to be known for?
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Aaliyah's One In A Million Album
https://blackgroundrecords.net/
--
Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Laura Hostelley started at Triple Tigers Records as the promotions coordinator in 2016, which evolved into the VP of Marketing working on promotional plans for Cam, Scotty Mcreery and Russell Dickerson.
Prior to joining Triple Tigers Records, Laura worked as a freelancer to Sounds Like Nashville and Taste of Country where she created content for some of the format’s biggest stars including Garth Brooks, Blake Shelton, Cam, Carly Pearce, and Kane Brown.
Today, we discuss how Laura and Triple Tigers drive 5.5 million streams every week through new video content for Russell Dickerson’s release of “She Likes It.”
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Who is Laura Hostelley? Radio Promo to Digital Marketing
“She Likes It’ by Russell Dickerson
Prioritizing Video for Promotion
Different Video Formats by Platform
Building Momentum
Different Strategies for Different Artists
What’s Next?
What do you want to be known for?
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Russell Dickerson "She Likes It "
https://orcd.co/shelikesit
--
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Micah Bickham is a live performance director, handling the creative content development and production of original content at Vevo. He's directed and worked with Ariana Grande, The Weeknd, Justin Bieber, Billie Eilish, Lorde, Halsey, J Balvin, Camila Cabello and many others.
Micah started his career as a tape duplicator for Joel Osteen. In 2008 he created a production company focused on live performances captured in a cinematic way.
Today, we discuss how Micah creates official live performance music videos under Vevo for artists like Ariana Grande, driving greater support for her music.
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Who is MIcah Bickham?
DIY Musician to Joel Osteen TV Editor
Content Production @ Vevo
Types of Vevo Original Content
Promo Timelines
Ariana Grande Live Performances
What do you want to be known for?
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Safety Net ft. Ty Dolla $ign https://www.youtube.com/watch?v=r2XJ9P1NvJc
Positions https://www.youtube.com/watch?v=uL52DajINdY
--
Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
As a manager, Alex has developed intimate relationships while building successful careers for multiple musicians. From navigating the quick window of opportunity to capitalize on viral moments to creating partnerships, he's found being in the middle of it all is what he enjoys the most.
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Today, we discuss how Alex supported gavn!’s release of “Crazy,’ and facilitated both publishing and record deals.
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Who is Alex Hallerman?
Working with gavn!
Studio Video Gone Viral
Gavn! Journey to a Record Deal
Meme Profile Campaigns
Next Steps: Creating more music
What do you want to be known for?
--
"crazy" - gavn! https://open.spotify.com/track/5ygXl5iJI59xBS22IEvzVY?si=55ad664386d24fcf
--
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Charles joined MassiveMusic in 2016 as Global Director of Growth. Together with the team, Charles is responsible for creating and developing relationships for award-winning brands such as the LEGO Group, The Heineken Group, andESL Gaming. Before joining MassiveMusic, Charles co-founded a brand partnerships agency, where he worked with artists such as Daft Punk, Rihanna and Pharrell Williams.
Today, we are discussing how artists can leverage partnerships with brands for greater visibility and global reach.
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Who is Charles Gadsdon?
Brand Partnerships at MassiveMusic
Music as a Tool for Brands
Artists + Brands
Benefits of Partnerships
Lotus Formula 1 + Daft Punk
What do you want to be known for?
-
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Matt Ladis is the founder and talent manager at Mad Lettuce Entertainment, representing Jonah Roy & Walden. Previously, he was a business manager at Monarch, and a festival organizer in college.
Today, we are discussing how Matt helped Jonah Roy use TikTok during the release of “Pressure’ that boosted his streams to 60,000 in 8 short weeks.
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Intro to Matt Ladis
Starting Mad Lettuce
Tip for Taxes
Managing Jonah Roy
Releasing ‘Pressure’ by Jonah Roy
TikTok Promotion
60,000 streams in 8 weeks
What do you want to be known for?
Last Advice
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https://www.jonahroy.com/
--
Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Ethan Udell is currently the Marketing Manager at Arista Records and Nell Jones is the Production Manager at Offbeat Media Group. During college, Ethan started the boutique management company Ryder MGMT, and Nell joined him to help out with all things marketing. Since graduating, Ethan and Nell manage a roster of artists, and lead digital strategy on a variety of records including a Grammy-nominated album.
Today, we discuss how Ethan and Nell helped SypSki release multiple remixes of his single ‘Down and Out’ to increase his fanbase and streams to over 3M listens!
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Meet Ethan, Ryder MGMT
Meet Nell, Ryder MGMT
Emo/pop Soundcloud artist, SypSki
‘Down & Out’ Artist Collaborations
‘Down & Out’ Alternate Versions
Remix Strategy & Outreach
Promoting Remixes to Different Audiences
What’s Next
What do you want to be known for?
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Emerging Arizona-based artist SypSki has begun to make a name for himself with his music. For the past several years, he has grown to develop his own unique sound, a versatile mix of styles that combines pop, rap, rock, dance and indie. SypSki kicks off 2022 with his new single “Instagram (Letterman)” out January 21st
Original - https://open.spotify.com/track/0wV91HyxK0DunZraVv7jcz?si=c486777ebd734063
Remix - https://open.spotify.com/track/15llu6vBxUkxT3atrT4FME?si=8295626e30b64a61
Punked - https://open.spotify.com/track/1RLypG2sfgq9l7BOUhJadj?si=7690b06128f74655
--
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Susanne Hazendonk leads the Spinnin' Records team as the Head of Global Marketing, overseeing the leading Dutch label’s product management, promotion, streaming, radio, and marketing departments. Her career in the music industry started at Warner Benelux in the late 2000s, but her seeds of passion for music, particularly dance music, were first planted as a kid when she stumbled on the raw and energetic rave sounds of the 90's. In the years since, Susanne has climbed the ranks of the industry, gaining hands- on experience with acts like Michael Bublé, The Red Hot Chili Peppers, and Bruno Mars.
Today, we are discussing how Susanne used data to identify key markets and help ‘Thunder’ by Lum!x go platinum around the world.
https://www.youtube.com/watch?v=yCTxqM-aLtE
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How Susanne Started in Music
Working at Spinnin’ Records
Dance Music in Europe
Planning the release of ‘Thunder’ by Lum!x
Using Data to Approach Different Markets
Timing is Everything
“Music is Emotion.”
Other Resources
What do you want to be known for?
--
Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Cheyanne Powell is the Founder of Roz Projects. She founded her own company after working for Madison House as a booking agent, and an Account Manager at Festicket. Now, Cheyanne handles the PR and creative strategy for artists in collaboration with Wiz under the Taylor Gang Label.
-
Today, we learn how Cheyanne used press coverage to get Fedd The God verified with over 2 million streams for the release of ‘Yea Yup.’
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Starting in Production Design
Roz Projects
Hip Hop Artists
Fedd the God “Yea Yup’ & Taylor Gang
Public Relations for a Release
Journalist & Media Outreach
Placements That Pushed ‘Yea Yup’
Pitch Trigger Words & Follow Ups
-
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
An artist who embraces an audio-visual approach to creativity, Ariana and the Rose writes, sings and performs a ‘coming of age’ story. Her honest synth driven songs have accumulated over 9 million streams, her vivid experiential music videos have been viewed over 3.5 million times and she has toured extensively in both the US and the UK, bringing a unique brand of performance that transcends the traditional boundaries of a concert. She has amassed over 13 million views on TikTok with her feminist driven "piano chats."
Today, we learn how Ariana and the Rose stays active between projects to engage with her fans and increase her following.
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Started in Songwriting
Making an Album During COVID
Creating Moments In Between Music
Finding Your Space in TikTok
Building Momentum on TikTok
What’s Next?
--
Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Anthony Pacheco is the Founder of Simpl, a music marketing agency, and also PomoteKit, an analytics tool for artists. Previously he has worked in marketing at all of the majors.
Having played in bands since his early teens (and even charting Billboard with Dwellings), Anthony’s perspective on the industry has helped both developing and established artists get to where they want to be.
Now established as a well-known marketing guru on platforms like TikTok, facebook and instagram, he works with 100s of artists like Whethan and Good Terms.
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Today, we are discussing how Anthony used paid advertising and analytics to increase Good Terms’ Spotify listeners by 145% in one year.
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From Musician to Marketing
Working with Good Terms
Release Goals
Paid Advertising on Facebook & Instagram
Different Platforms for Ads
Target Audiences
Tracking Campaign Performance
--
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Tanya Sassi is the Global Music Partnerships @ Lightning Agency, leading influencer marketing campaigns for major & indie labels globally. She works with some of the greatest artists of our time, namely Elton John, Shakira, and Aretha Franklin.
Tanya received a master’s in music management and began a career at Sony Music in digital sales. Prior to her role in music partnerships, she lived in Dubai for 4 years, working at Universal Music, managing local relationships with DSPs.
Today, we discuss how Tanya uses influencer marketing on TikTok to keep established artists in the forefront and reach new fans. Including the use of 7 TikTok Influencers for "(You Make Me Feel) Like A Natural Woman" in promotion of Aretha Franklin's Documentary that resulted in 2 MM views and 390 fan created videos.
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From Masters to Music
Marketing to Different Markets
Defining Influencer Music Partnerships
Goals & Metrics
Creating a Schedule & Strategy
Identifying the Right Influencers
Budgets for Influencers
TikTok Tricks
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Anne Leighton is writer, publicist, educator and musician. Although her experience is in tour publicity, she shifted to single and full-length music during the pandemic, and works with a range of artists across various genres. Anne has written 4 books, most notably her poetry collection, “The Leighton Explosion.” That helped her find a songwriting deal with Sheer Music Publishing bringing out her alter ego—rapper Bronx Buffalo.
Her background in radio and print, helps her understand journalist needs. Anne believes that all artists can create their own opportunities and use social media as a billboard to their careers.
Today, we discuss how Anne built connections with niche media outlets for Joe Deninzon & Stratospheerius.
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Anne’s Background in Radio & Journalism
Relationship with Joe Deninzon
Publicity Year - Round
Press Release Best Practices
Finding the Right Media Outlets
Where to Start (Google Alerts)
Resources for Music Professionals
Building Momentum & Follow Up
What do you want to be known for?
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Tara Divina is a heart healing musician and business coach for creative entrepreneurs. Before owning her own business, she was the Vice President at the Warner Music Group and Sanctuary Records where she was featured on Billboard’s 30 Under 30. Tara has worked on hundreds of album campaigns over the years, and just released her own singles “Just Let Go’ and “Grieve.”
This season we are exploring marketing campaigns and their impact on artists. Today, we are joined by Tara to discuss how her experience led to a successful crowdfunding campaign and boost in her streaming numbers.
Background in Music Business
Pivoting to Heart Healing Music
How Labels Helped Release Her Music
Release Timeline for Singles
Leveraging Playlists to Double Monthly Listeners
Tip for Finding Curators on Spotify
Raising $14,000 with Crowdfunding
‘Make Your Life a Work of Art’
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
--
More about Tara, taradivina.com
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Zac has been working in music media for almost 10 years, with bylines at Rolling Stone, Stereogum, Uproxx, and more. Currently, he is the Director of Engagement, running all customer-facing channels for Indie Mixtape, a project under Uproxx and Warner Music Group.
In this role, Zac has facilitated 30x the growth in audience engagement while managing day-to-day operations, social channels, weekly newsletter and podcast, as well as strategic content partnerships.
Today, we are joined by Zac to discuss the growth of his project, Indie Mixtape. You can think of Indie Mixtape as the friend who knows everything about music, bringing you insight into Good Music and news.
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Intro to Zac Gelfand
Building a Newsletter
Finding Your Audience
Expanding to More Channels
Identifying the Growth
Determining Timing of Content
Generating Revenue through Email
Metrics to Pay Attention To
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
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For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
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Nathan Dohse is the President and Co Founder of AGD (Another Great Day) and the artist development program called Zero To 60, a curriculum-based day to day management program for performing artists.
Like many others in music, he got his start as a performing artist himself. Unlike many others… that start was in a Christian Screamo Rock band, which later evolved into Indie/Rock with similarities to Jimmy Eat World, Foo Fighters, and Augustana. The group achieved many notable opportunities over a decade of activity, allowing Nathan and his brother the necessary experience to transition to artist management.
Today, we learn how Nathan helped his artist, Manny Blu breakthrough with TikTok for a cross genre like Country Punk.
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Intro to Nathan Dohse
COVID & The rise of Country Punk
The breakout of Manny Blu
Developing Brand Identity as an Artist
Using TikTok to show your Narrative
Consistency & Creating a Plan
Niche Communities on TikTok & How it related to Streaming
Collaboration & Building Community Locally
What’s Next for Manny Blue
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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Manny Blu https://www.youtube.com/watch?v=cwyUF_A5Diw
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Wacky Ali handles digital marketing for Sony Music UK under the label RCA Records. Prior to RCA, he was a digital marketing manager at Google leading some of the company’s most successful marketing campaigns.
Wacky got his start running a Miley Cyrus fan page in 2015 amassing over 1 million followers across platforms whilst studying a degree in surgery before making his career switch into digital marketing.
Now, he handles marketing for artists like Lil Nas X, Miley Cyrus, Pink, The Kid Laroi and the incredible British girl group LIttle Mix.
Today, we are discussing how Little Mix has been named a top streamed girl group with the release of their newest album Between Us and claim 100 weeks on the UK charts.
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Wacky’s Story
Learning from a Miley Cyrus Fan Page (and the importance of listening & involving fans from the page)
Working with Major Artists at Sony
Little Mix & “Between Us” Album Campaign
Biggest Impact to their Campaign
Fans on Social Media
Leveraging Their Brand
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
--
https://learndigital.withgoogle.com/digitalgarage
https://skillshop.exceedlms.com/student/path/13996-youtube-music-certification
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Mike Warner is one of the leading experts on the world of streaming music. Mike’s multifaceted roles as both a freelance label consultant and Director of Artist Relations at Chartmetric have allowed him to develop and execute strategic digital campaigns for both major and independent clients.
He is also a published author. Based on the success of the first edition of Work Hard Playlist Hard, Mike has expanded the world of streaming into a full online educational portal and a podcast series called Streamline With Mike Warner.
As an independent artist himself, Mike understands the challenges facing artists today better than anyone. Mike continues to be unrelentingly passionate about empowering musicians with the tools they need to succeed.
Today, we uncover the world of streaming and where the opportunities lie for you all.
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Who is Mike Warner?
Key Technique to Success
Music Distribution
Enhancing Profiles
Future of Streaming
The Reality of Playlist Curation
Music Analytics
Playlist Promotion
Create Your Own Playlist
Where to Find Feature Updates
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Nicole Riccardo is the founder of NR Media, a digital marketing agency specializing in strategies that convert. She combines her background in music as a flute performer and digital marketing to help other music professionals to start and grow their own careers.
Nicole focuses on helping music professionals own their skills to create passive income streams for themselves. She has worked with hundreds of musicians to create a sustainable living.
Today, we will discuss creating funnels and driving fans to them.
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How Nicole Got Into Music
Connecting with Others in the Industry
Identifying Your Personal Brand
Monetizing an Offering & Market Demand
What are Marketing Funnels?
Funnel Breakdown
Building an Email List
Recommended Tools
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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Nick Bennett is the Director of Account-Based & Community at Alyce. He is a personal branding enthusiast who is paving the path for others. Nick started his journey on LinkedIn over one year ago, and now, he has over 20,000 followers.
He released a podcast called, Rep Your Brand that helps you understand how to open doors you never thought were possible.
Today, we will discuss the benefits of growing your brand on LinkedIn.
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Intro to Nick Bennett
The Power of LinkedIn
Harnessing Community on LinkedIn
Landing Your Next Role from Connections
Tips for Messaging Connections
How to Create Content
Storytelling & Setting Up Your Profile
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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Mary Rahmani is the founder of the new creative agency and record label called Moon Projects. Moon Projects is a company poised to provide creative solutions for brands and artists at the intersection of the music industry and the creator economy.
Rahmani is a leading expert in the worlds of short-form video, strategic creative partnerships, and A&R across emerging platforms.
In addition to helming Moon Projects, Rahmani is Global Head of Partnerships at Triller, helping artists develop the best strategies for getting their music discovered and attracting a wider audience. She joined the company in 2020 after 2 years at TikTok, where she was Director of Music Content and Artist Partnerships, playing an integral role in the app’s meteoric rise.
Today, we will discuss how artsts can partner with influencers and brands on short form video platforms like tiktok and triller to promote music.
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How Mary Broke into Music
Tech in the Music Industry
TikTok & Triller Partnerships with Musicians
Creating Collaborations with Creators
Best Practices to Trigger the Algorithm
A Guide to Starting Trends
Discovering Music on TikTok
Using TikTok to Keep Music on the Charts
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Izzy Bedoya, Founder of Fame Hackers, helps independent artists accelerate their music careers by helping them attract more superfans, gain more exposure, and monetize their music.
She is a former A&R for a label under Sony Music, and marketer for an award-winning influencer marketing agency with multiple Fortune 500 brands including Snap, Google, Bud Light, United Healthcare.
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Today we’ll dive into authentic marketing tactics and how you can make an impact on your fans.
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Intro to Izzy Bedoya & Fame Hackers
Building the Foundation of Your Brand
Defining the Theme through Your Pains & Pleasures
Where to Find The Listeners Your Music Resonates With
Building Relationships
Integrated Tool to Automate Tasks
Monetization Best Practices
Biggest Pitfall
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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Jaime Bilotti is the Founder of Fan to Band, an entertainment company with a new approach to fan engagement. Prior to Fan to Band, Jaime worked at all 3 major record labels alongside some of the top talents in the industry. As a fangirl herself she is now an advocate for how much you can learn from having a fan on your favorite artists’ team.
Every day, fans are sharing their reaction to artists and their music. By giving fans a platform to voice their ideas; artists and their teams can incorporate fan insight into their strategic and effective campaigns. It’s important to tap into the fan culture.
Today, we are discussing fan strategy and how to include top fans into a campaign with examples from Taylor Swift, Jonas Brothers, Olivia Rodrigo and Lorde.
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How Jaime Broke Into Music
Starting Fan to Band
Defining Fan Engagement
Fan Strategy for Artists
Getting to Know Your Fans
Artists Being Fans of Other Artists
Choosing the Right Platform
Street Team Strategy
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Yaz Hussain is the Founder of All About Helping, a music marketing agency in the UK. He provides consultations and free resources to create content on social media.
He started his career at record labels and music brands like SBTV, GRM Daily, Ministry of Sound, and Sony Music prior to launching his agency.
We know how it feels when your music career is stuck in a loop and the only time you post is to promote new music and then you disappear for months. Today, we are discussing social media planning to help guide your posts around you and your music.
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Intro to Yaz
Types of Content on Social
Social Media Best Practices
Creating an Annual Content Calendar
Adding Paid Advertising to Your Plans
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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Calum Anderson is the YouTube Content Optimization and Creator Partnerships lead at Universal Music Group in Australia. He helps artists and creators to form partnerships and create viral content.
Calum created YouTube videos since 2011 when YouTube was still a baby and the #1 channel in the world only had 4,000,000 subscribers. He is passionate about the industry adopting a holistic "internet lens" on all activations as well as working with online creators to build their own music careers from scratch.
Today, we are unravel how to get discovered on YouTube & the role videos play in music rollouts.
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Calum’s Background in Gaming + Music
Types of Video on YouTube
YouTube Metrics Tools and Resources
Best Practices for Videos on YouTube
Landing on Autoplay Playlists
Crafting Ideal Titles
Collaborations with Creators
The Art of Viral Moments
--
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists likeThe Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes.
Jazmine is a speaker on various subjects such as Digital Marketing, Social Media, Influencer Marketing, and Women’s Empowerment. She has previously spoken at Harvard University, George Washington University, SXSW, CMJ, and at “Dialog Konferansen” - the largest and most famous conference on digital marketing in Scandinavia.
Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists like The Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes.
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Crafting an Ideal Timeline
Changing Plans & Staying within Budget
First Steps for a Release
Goal Setting for Musicians
A Musician’s Role during a Rollout
How to Plan Budgets
Prioritizing Channels for Promotion
Communication is Key
--
Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
SEO is about creating relevant content, having a place to house the content, and allowing an audience to find you. It is about being discovered through the search engines by giving their users what they are looking for. Google, Spotify, YouTube...all allow their users to discover new music and new musicians.
Marissa Ryan is a 3x founder and with her most recent venture as Co-Founder of VisualFizz, a digital marketing agency in Chicago. She has a decade of Search and Media marketing experience. Marissa has been published in Forbes, Buzzfeed, Apple News, INC., and more on the topics of Marketing, Brand Strategy, and Search.
Today, we are discussing how you can leverage the power of content to get discovered.
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What is SEO (Search Engine Optimization)?
Types of Search Engines
Ranking on Google Search Results
Be Repetitive with Your Band Name & Bio
Create Collaborations & Follow Similar Artists
Websites for Musicians
Blog Content by Bands
The Debate: Quality or Quantity of Content
Spotify as a Search Engine
Get Started with SEO
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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Sheila DeMoura is the former Head of Marketing at Heroic Music Group. At Heroic Music Group, she helped artists like Taska Black, glue70, rei brown, San Holo, Droeloe and Stephen through their professional development and oversaw all marketing from paid ads, organic content, DSP strategy, partnerships and direct to fan campaigns.
She worked a variety of roles in music at CID Entertainment, Festivate, Festival Squad, and 237 Global. Sheila recognized her true passion for marketing and artist development when she managed her first artist, Leah Kate.
Recently, Sheila started a series of vulnerability and connection workshops and women’s circles for females in entertainment and is an Artist Manager in LA.
Today, we are discussing radio promotion and PR.
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Artist Advocacy at Labels & Agencies
Independent vs Label Marketing
Radio Campaign Budgets & Types of Stations
When to Approach Radio Stations
Tools to Use for Radio Market Insight
Measuring Success with Radio
Shazams
Social Media Engagement
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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
What role does touring have in release plans? How do promoters book artists? What are they looking for? Former Partner at Madison House, Jake Schneider played a pivotal role in developing the careers of BASSNECTAR, Lotus, Keys N Krates, KYGO, and many more.
With nearly 20 years spent grinding in concerts, he decided it was time to exit the agenting and management world to focus on consulting, in addition to marketing strategy and branding narratives.
Jake knows what it takes to go on tour and how to promote yourself as a musician. Today, we are discussing marketing, booking artists for tours and the role of tours in music.
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Journey into Music
Developing Artist Partnerships
Converting Listeners into Fans
Lifestyle & Mental Health on the Road
Breaking with LOTUS
Getting on Tour as an Indie Artist
How Bassnectar Fostered Demand
EDM & Gaming Culture
--
Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Dylan Brewer is the Senior Director of Marketing at Epic Records and had a recent success with Ozzy Osbourne’s launch of the largest release event for Ordinary Man. He was one of two people who booked over 57 tattoo parlors in anticipation for Ozzy's release. Dylan knows the value of branding for artists and being able to tell a story with their music.
Prior to Epic Records, he started his career at Google in Music Partnerships collaborating with artists such as Ariana Grande, Sam Smith, Jennifer Lopez, Demi Lovato, and The 1975. He then left to work in Marketing at Def Jam Recordings where he worked with Justin Bieber on his ‘Purpose’ album.
Today we will be discussing creative marketing strategies for new albums.
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Why are you excited about the music industry?
Background of a Marketing Director at a Label
Branding + Building a Campaign
Ozzy Osbourne, Tattoo Parlors & “Ordinary Man”
Incorporating Events in Releases
Timelines for Creative Campaigns
Advice for Music Professionals
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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Drew de Leon is the Head of Digital Marketing at Alamo Records, formerly the Director of Digital and Def Jam. With over 10 years of experience in the music industry, he has worked with artists such as Rod Wave, Yung Mal, Pusha T, Nas, Alessia Cara, and Teyana Taylor.
Starting in 2016, he co-founded the music and tech education community, Digilogue, with a belief of paying it forward within the industry.
Today, we are discussing the very popular social media platform, TikTok, and what it can do for a music career. TikTok is great for music discovery, collaboration and for fun!
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Intro to TikTok
Finding Your Community on TikTok
Type of Content
Distribution of Music to TikTok
The Art of Going "Viral"
Future of TikTok: TikTok as a DSP?
--
Use our 'fans of The Set Up podcast' link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Can you imagine selling out a 2,000 capacity venue on a tour? What do you think you’d make? Fiona Flyte barely made minimum wage in her dream job.
Flash forward to today, Fiona helps performing artists leverage social media to create and scale successful online businesses using the Profitable Performer Process. With two decades of professional experience as a singer and voice coach, Fiona is uniquely positioned to understand the challenges facing today’s performing artists.
Today, we are discussing organic social media growth on Instagram and Facebook.
- Selling Out a 2k Capacity Venue
- Getting Started with Social Media
- Building Relationships on Social Media
- Hashtags on Instagram
- Types of Content for Music Professionals
- Instagram Profile Features & Bio
- New Features on Instagram
- How to Move Your Fans from 1 Platform to Another
- Engagement in Facebook Groups
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Be more legitimate as an artist and music professional with Bandzoogle.com! To try it free for 30 days, and use the promo code “thesetup” to get 15% off the first year of any subscription.
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
In this episode, we discuss how digital stores (DSPs) convert listeners into fans and how to effectively include this strategy in your music release timeline. As Head of Digital Strategy at Terrorbird, Jenny works with independent artists and record labels to promote their releases to digital stores in the US (Apple, Spotify, etc).
Jenny Kaufman began her career in the music industry as a student at NYU and interned for a variety of companies such as The FADER and XL Recordings. When Jenny graduated, her first job was at Glassnote Records as a digital coordinator who worked with Childish Gambino, Mumford and Sons, and Phoenix. Within a few years, she became Director and pivoted out of the label to curate her own roster of projects.
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Converting Listeners to Fans
When to Pitch DSPs
How to Pitch DSP Playlist
Choosing Playlists by Genre
Differences between DSPs
Paid Ads on DSPs & Audience Insights
Creative Strategies
--
Use our 'fans of The Set Up podcast' link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
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Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Jay Gilbert turned his love of taking concert photographs into being on the cutting edge of digital sales and marketing as an executive with Universal, Sony and Warner Music Groups.
Jay has created and executed unique online marketing plans for a wide variety of artists, including Elton John, KISS, Nirvana, Styx, Bob Marley, Peter Frampton and many more.
Jay is also the force behind the excellent Your Morning Coffee newsletter and the Music Biz Weekly Podcast, as well as a partner in the artist and label services company Label Logic.
During the interview we spoke about the one thing that artists get wrong with digital strategy, the importance of fundamental artist marketing, the reason why pseudo and unwrapping videos can be so powerful, the importance of radio, and much more.
With many platforms to track the performance of your song, video or fanbase, it can be challenging to connect the dots. There's Chartmetric, Bandsintown, Viberate, Spotify, Pandora, Deezer... but what exactly can you gain from the insights? Today, we are discussing the role of data for artists, and why it is important to understand data and plan your next strategy.
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The Set Up podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “thesetup” to get 15% off the first year of any subscription.
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Intro to Jay
Intro to Data
Artist Assessment
Types of Data Metrics
Breaking down DSP Data
How to Use Data
Guidance for Young Artists
Changing Goals
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If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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For show notes and past guests, please visit thesetupseries.com
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We are joined with CEO of Bandzoogle, Stacey Bedford! After working at Bandzoogle for 11 years, Stacey was named CEO of the music website platform in 2018. She then received the title of Digital Power Player by Billboard Magazine the following year.
Bandzoogle actively serves 60,000 artists and labels like Sargent House, from garage band to established artists like Warbringer, WOLFMOTHER, My Life with the Thrill Kill Kult, and Quiet Riot.
The Set Up podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “thesetup” to get 15% off the first year of any subscription.
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Your artist website is the perfect space for meet-and-greets without the noise of ads or distractions that social media creates. It’s a space belonging to you alone, that you can curate as the hub for your online presence as a musician. If someone sees your video on YouTube or hears your music on Spotify, they Google you and your website comes up. From there, you can capture their attention and engage them with your music and your brand.
Artists tend to undervalue the power of websites just as much as mailing lists. Facebook is not a website. Bandcamp is not a website. Fans want a one-stop shop where they can listen to your music, watch your videos, learn about upcoming shows, and find out more about you. The easier it is to find you, the easier it is to follow you.
Creating and maintaining a proper website isn’t just for your fans, either. Talent buyers, music journalists, and all sorts of industry professionals are more biased towards artists who represent themselves well with a professional-looking online presence.
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Today, we are discussing websites and why artists need them.
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Intro to Bandzoogle
Purpose of a Website
How to Set Up Your Website
Website Insights to Understand Your Fans
Monetization & Ecommerce Tools
Driving Traffic to Your Website (connect to SEO and Email Marketing and EPK)
Creating a Mailing List
The #1 Mistake
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“A website is really where the rubber meets the road for artists. You control the experience, you capture the data, you own the fan list. “
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If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Today, we are discussing resourceful planning and how to be strategic by using free tools that can help you market your own music. Whitney is the founder of The Marketing Mixtape. Having worked at Capitol Records and iHeartMedia, Whitney is passionate about helping musicians share their music stories.
To date, Whitney has teamed up with grammy-award winning artists including Jason Mraz as well as “The Voice” Contestants, SoundStripe, Xbox, NASCAR, CamelBak & 200+ musicians of all genres & stages of their music journey.
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DIY vs Doing it Affordably
How to Promote Music that is Already Out
Creating a Campaign
Free Tools for DIY
Engaging with Fans and Music Professionals
PR Hack: Writing Guest Contributions
Building Budgets
Budget for a Photo Shoot
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Use our fans of The Set Up podcast link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup A few other cool things:
You can use their free marketing tools like mini videos, promo cards and
As always, DistroKid never takes a cut. You & your collaborators get 100% of earnings in total.
--
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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For show notes and past guests, please visit thesetupseries.com
Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Dani Chavez is a LA born, New York-based music executive who currently serves as the Head of Digital at Ultra Records. In her time there, she has overseen releases from SOFI TUKKER, Icona Pop, NGHTMRE, Black Coffee and more.
Previously, she worked for hip-hop podcaster Reggie Ossé (also known as Combat Jack) and at Shelter PR, a bicoastal personal public relations firm for the likes of Jeff Goldblum and Hilary Swank.
Today, well be discussing Black Coffee's album release.
- Black Coffee & New Album “Subconsciously’
- Collaborations with other Artists
- Timeline of an Album Release
- Singles vs Album Promotion
- Understanding your Audience & their Markets
- Changing Strategies
- Touring while promoting an Album
- Fans are everything
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The Set Up podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “thesetup” to get 15% off the first year of any subscription.
--
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
We made it lovelies! Last episode of Women Entrepreneurs in Music.... super stoked for this one. Dina Marto (@missmarto) is a seasoned entrepreneur, having shattered gender and ethnic glass ceilings during her 20 years as a music executive and small business owner. She is co-founder of C&D |The Agency, an all women-led management agency that empowers minority women. Prior to C&D, she founded Atlanta staple Twelve Music & Studios and curated one of the South’s most sought-after creative environments to develop talent and produce Billboard-shattering hits. Dina is on the management team for superstar Tip “T.I.” Harris and helped launch his record label Grand Hustle and the popular podcast which became #1 on Apple Podcasts.
Dina started her career in music on the A&R team for music mogul Antonio “L.A.” Reid at Island Def Jam, acting as A&R coordinator for albums by Young Jeezy, Nas, Rick Ross, Janet Jackson, LL Cool J and more. In 2015, Dina received a Proclamation from the City of Atlanta for her contributions to the music industry.
In this episode, we discuss the role of an A&R, getting a peek inside a record label like Def Jam and learn how to keep pushing forward as an artist.
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“Being a woman is our superpower.”
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5:00 Intro to Dina Marto
9:00 Record Labels Now & Then
12:00 Digital Presence in Artist Development
18:30 How to Present Demos
20:30 A&R Process
24:00 The Role of a Manager & Managing T.I
29:00 Launching New Projects with Artists
31:00 Identifying the Right Opportunities for Artists
35:00 First Goal for a New Artist
37:30 Entrepreneurship
40:00 Women in Music
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GIVEAWAY!!! We are offering one listener an invite to Clubhouse app (music networking and audio workshops). To Enter: Give us a shout out on your Instagram story!
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Recommended Episode |How to Not Get F*cked by the Industry with Legendary Deal Negotiator, Wendy Day
Last Week | Digital Influence with Music Publicist, Ariel Hyatt
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If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
For show notes and past guests, please visit thesetupseries.com/interviews
Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! thesetupseries.com/contact
Follow us on IG! @thesetupseries
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Ariel Hyatt (@cyberpr) has been a fierce entrepreneur for 30 years as founder of Cyber PR, an artist development, social media & content strategy firm based in New York City. Her agency advises on how to create online influence and release impactful projects. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding with another one on the way. In this episode, we focus on ways artists and music professionals can increase their influence over digital media and publications.
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“If you are making art and you are making good art, the thing about good art is not everyone is going to love it...and that’s ok."
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6:00 Cyber PR’s role in Music
9:00 How to Find the Right Publicist
13:00 Knowing Your Plan
17:00 Measuring PR Success
23:00 PR List & Your Network is Key to Your Success
26:30 Watch out for Spammers
29:00 The Types of People You are Pitching to & Understanding the Functions of Pubs
35:00 How to Publicize Yourself
41:00 When to Pitch during a Release
46:00 The Importance of Super Fans
50:00 Essentials of a EPK
58:00 Future of Music Online
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Recommended Episode |Building Your Story with Music Publicist
Last Week | How to Pitch and Place Your Music on Playlists
https://twitter.com/cyberpr
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Use our fans of The Set Up podcast link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup A few other cool things:
You can change the splits any time.
You can add or remove collaborators any time.
You can go back in time and see any previous splits.
Your release won’t be delayed if your collaborator is slow to sign up. Instead, we’ll just hold the money for them until they join.
As always, DistroKid never takes a cut. You & your collaborators get 100% of earnings in total.
--
If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! ---
--- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community ---
--- Follow us on IG! @thesetupseries
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Playlisting is a great way to gain exposure for your music but it should not be the only part of your strategy. Artists can gain exposure from the listeners of playlists and playlists continue to build their content to retain their listeners. BUT how can you get your music on playlists? How do you contact curators? How does Spotify work?
Andrea has extensive experience running projects and companies from startups to established brands, both inside and outside the music business. As a management executive she has worked for a major label and distribution company on campaigns for major artists; co-owned a music retail chain of 15 stores; co-founded the company that computerized over 2000 retail and wholesale music industry stores and warehouses; and, was part of the group that created SoundScan; ran and chaired Aspen Colorado’s public radio station (APR), and produced and hosted radio news and music shows for over 20 years on APR. Recently she has focused her energies on leading the team at DPG in providing streaming promotion and platform strategies including independent playlisting, music curation and all of DPG’s artist and label services.
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4:00 $7 Billion Industry for Indie Artists
6:00 Types of Playlists
10:30 How Tracks Get Placed on Playlists
15:00 How to Contact Legitimate Curators & Avoiding Red Flags
20:00 Tracking the Effectiveness of Playlists
24:45 Pitching to Playlists
33:30 How to Prepare Before Your Release Day
40:30 Spotify “Algortorial & Editorial” Playlists Placements
44:00 How Listeners Discover New Music - A Fan Journey
51:00 Strategy for your First Release
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Recommended Episode | Sync Licensing - New Revenue Stream for Musicians
Last Week | How to Maximize Your Recording Studio Sessions
https://www.dpgworldwide.com
Music Industry Connection - Playlist directory
Submit Hub - Submit your music for feedback
Majestic casual brand/playlist
AMP Pandora for Arists
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If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! ---
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When you hear 'Nashville,' what do you envision? Cowboy boots, honky tonks, country music... But Nashville has so much more to offer than Country Music. Nashville has a huge hub for musicians yet there are many under- represented voices in Music Row. It's not called Music City for nothing! The founders of Nashville Is Not Just Country Music, Thalia Ewing (aka The Muziqueen) and Mimi McCarley, is empowered by the Urban scene in Nashville. In this episode, they share the importance of education for R&B, Hip Hop, and Urban communities to thrive in a traditionally country music business infrastructure, while bridging the gap in Music Row to represent non Country musicians.
Muziqueen developed her career on the business side of publishing, copyright clearance, and royalty processing, currently at BMG. Mimi came from the creative side in songwriting and producing. The two initially joined forces on a few publishing projects and quickly learned that they had a shared vision: a reality in which Nashville’s Urban music community had access to resources, information, opportunity, and economic stability — the same things that the Country Music machine provides for its artists and industry professionals. In 2014, they founded Nashville Is Not Just Country Music and set about creating space for the people they were working with. They built the organization to provide a resource hub for Nashville creators and execs in Urban, R&B, pop, hip-hop, rock, and other non-country genres.
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“The first goal is how to get the door open”
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5:00 Meet Mimi & Muziqueen: Creative & Business
12:30 Nashville is Not Just Country Music
21:00 Does Music Row Reflect Music City?
29:00 Songwriter Process for Publishing
36:30 Split Sheets for Royalty Collection
46:00 Ways to Prepare Your Music to Pitch
54:00 Registering Your Music
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Recommended Episode | Sync Licensing - New Revenue Stream for Musicians
Last Week | How to Maximize Your Recording Studio Sessions
https://www.nashvilleisnotjustcountrymusic.com/
--
Use our fans of The Set Up podcast link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup A few other cool things:
- You can change the splits any time.
- You can add or remove collaborators any time.
- You can go back in time and see any previous splits.
- Your release won’t be delayed if your collaborator is slow to sign up. Instead, we’ll just hold the money for them until they join.
- As always, DistroKid never takes a cut. You & your collaborators get 100% of earnings in total.
--
If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! ---
--- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community ---
--- Follow us on IG! @thesetupseries
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Did you know that 50% of the studios that show up on Google are home studios? (Not a real statistic but it’s high) Similar to renting an apartment, there are many things to consider when renting a recording studio. Today we discuss how to find the right studio for you and get you acquainted with a good flow to maximize your budget for recording albums along with the following:
🎙️How to Find the Right Studio
🎙️Equipment You Need in the Studio
🎙️Process While in the Studio
🎙️Getting Prepared for Studio Time
🎙️Studio Fees
Khloe Churko (@khloechurko) is the co-owner of a 15,000 sq ft luxury recording studio called Hideout Recording (@hideoutlv) and she manages a multi-platinum award winning rock music producer. Khloe recently launched her own business management/bookkeeping company called Pink Noise MGMT (@pinknoisemgmt) that caters to music industry professionals with a emphasis on education and helping DIY artists take control of their business and finances. Khloe was born into the world of music and since then has worked with renowned bands like Rapa roach, Five Finger Death Punch, Backstreet Boys, Lil Wayne and more. She has a knack for music production, business operations and helping indie artists manage their music.
“It takes a village to grow within the music industry.”
3:00 Intro to Khloe, Hideout & Pink Noise
9:00 #1 Misconception when booking Studios
12:30 Preparing yourself for a Studio Session: Drafting Demos, Lyrics, Reference Tracks
15:30 Studio Amenities & Programming Instruments
24:00 Average Hours Spent on an Album
30:00 Studio Shenanigans
41:00 Studio Fees
44:00 Mistakes that You Should Avoid
Recommended Episode | How to Choose the Right Producer for Your Sound
Last Week | We learned how to promote with your super fans and create eye catching campaigns that engages fans and artists.
http://www.hideoutlv.com
http://www.instagram.com/khloechurko
Pink Noise MGMT offers cost effective solutions for your bookkeeping and business management needs. Some services include managing accounts payable and receivable, catalog audits, touring profit and loss reports, and more! Pink Noise focuses on the numbers, so you can focus on the music! Visit pinknoisemgmt.com for a quick and easy consultation.
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If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! ---
--- For show notes and past guests, please visit https://www.thesetupseries.com/interviews ---
--- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community ---
--- Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! https://www.thesetupseries.com/contact ---
--- Follow us on IG! @thesetupseries
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Sarah Beth Perry (@sarahbethperry of @withthebandvip) is a fangirl who made a business out of her love for the relationships between an artist and their fans. In only 3 years, Perry has evolved an idea in her dorm room into captivating packed out arenas with her creative and collaborative fan projects and meet ups. Some of her most notable experiences include her fan engagement activations at the Jonas Brothers’ highly-anticipated HAPPINESS BEGINS TOUR and Kacey Musgraves’ OH WHAT A WORLD TOUR sold-out concert in Nashville, TN.
After winning her first pitch competition in 2017, Perry saw the opportunity she had to further pursue her dream of kickstarting With the Band. Throughout college, she continued to win awards and grant money from multiple pitch competitions from organizations like Belmont University, Sigma Nu Tau, LaunchTN, and was a finalist for both AARP’s Innovation Labs Pitch Competition and the Global Student Entrepreneur Awards. In October of 2019, less than a year after graduating from Belmont University with a double major in Entrepreneurship and Music Business, Perry was named one of Belmont’s Top 100 Alumni Entrepreneurs. She shares her experience working with super fans to help artists promote their music. Super Fans are the modern day fan clubs and they can help you grow within your career through content and promotion.
“You can’t boil the ocean. Start with a big idea and filter it down.”
With The Band is a fan engagement platform founded in 2017 that strives to develop a community for fans and artists to feel a part of something bigger than themselves.
2:45 Intro to Sarah Beth Perry
8:30 First Fan Project for Jonas Brothers
16:00 “Super Fans”
20:00 Creative Marketing Campaigns to Get Fans Involved
31:30 Another Solution for Connecting Fans to Artists & Other Fans
36:00 Evolving Projects into a Business
43:00 DO This: Write down a list of your Milestones
Next Week | We learn how to find the right studio for your music, how to plan your project efficiently and what to pay.
Last Week | We learned how to kickstart programs like Patreon to make more money through your music.
https://www.withtheband.co/
https://www.instagram.com/withthebandvip/
If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! ---
--- For show notes and past guests, please visit https://www.thesetupseries.com/interviews ---
--- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community ---
--- Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! https://www.thesetupseries.com/contact ---
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Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Katie Zaccardi (@katiezaccardi) is a holistic music career coach, artist and songwriter. Through her work in both music and wellness, Katie discovered the urgent need for conversation surrounding self care within the music industry. Out to Be advocates a balanced path to personal and professional success that is grounded in wellness. As a female in music, her mission is to empower other women in music. To kick start her career, she ran a successful crowdfunding campaign to record & release one of her singles. Today, she is sharing how to launch a program successful, in this case, a Patreon. After today, you can kick the belief “there’s no money in the music industry” and find those that will support your music.'
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Patreon allows creators to make an income from their craft while staying independent. Musicians can let their fans become active participants in the work they do by offering them a monthly membership. This usually translates into fans gaining access to exclusive content, community, and insight into a creative process.
- Research Audience
- Identify what they want to see
- Know yourself and your strengths
- Create an offer that has value
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3:00 Do you believe in New Year’s Resolution?
5:00 Intro to Patreon and How you can use it
9:00 When to Launch a Patreon (Phase 3 of your Music Career)
17:00 What to Offer on Patreon & The Value it brings to Fans
21:00 Planning to Launch a Patreon
31:00 Announcing a Patreon & Continuous Promotion
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Next Week | We will discover how to find and engage with your Super Fans. Super Fans are the modern day fan clubs and they can help you grow within your career through content and promotion.
Last Week |We learned how to monetize with Twitch. Now, you can connect your Patreon to your Twitch channel.
http://www.katiezaccardi.com/
https://www.katiezaccardi.com/freechallenge
https://www.instagram.com/p/CI4AKveh5C3/
---
If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! ---
--- For show notes and past guests, please visit https://www.thesetupseries.com/interviews ---
--- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community ---
--- Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! https://www.thesetupseries.com/contact ---
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Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Even though Twitch is a livestream platform primarily for gamers, indie musicians are building real fanbases and making enough money for this to be a solid side hustle or even a full-time job. Artists on Twitch are supportive of each other. Viewers are looking for fun, new talent to hang out with online. The category is not over-saturated, so you can still get discovered. And the whole thing has monetization features that are fun for the viewers and lucrative for streamers. Karen shares tips for artists on how to get involved with producing a stream (OBS, Stream Labs, etc), how to navigate the unspoken rules of the music community on Twitch, and how to grow an engaged fanbase that will generate an entirely new stream of revenue.
Karen Allen (@twitchformusic) created "Twitch for Musicians," a book and an online course that demystifies the process of producing and growing a channel on Twitch. She advises labels and artists on their livestream strategy and produces livestream events. She is also a strategy and business development consultant to tech startups in music and entertainment and has held executive positions at the RIAA, Mobile Ecosystem Forum, and TAG Strategic.
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“Music is more fun when you can share it with other people.”
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2:30 Intro to Karen Allen
4:00 Background of Twitch
15:30 Consistency is Key in Live Streaming
22:30 Monetizing on Twitch
26:30 Setting up a Live Stream
32:00 First Rule of Twitch
38:30 Ways to Engage with Fans
47:00 Types of Users on Twitch
48:00 Creating a Community in Twitch
58:00 Breaking away from being a Twitch Artist
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If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit https://www.thesetupseries.com/interviews
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Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community
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Charlene Bryant (@thecharlenebryant) was formerly a Digital Account Manager for Sony/RCA Inspiration for Christian artists. She started her career as a manager when Trippie Redd's mom called her up one day to help him after tragedy struck. From the success of the last 2.5 years and juggling a full time job with her "side hustle", Charlene ventured out to start her own artist management company, Riveter Management Inc. She is passionate about helping artists, educating her artists on the business of music and building an open relationship with them. “You fall. But it isn’t about falling. We are all going to fail but it is about what it looks like when you get back up.”
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Launched "Life's a Trip" 2018, "!" 2019, "Pegasus" October 2020
Topped Billboard Charts
2x Platinum on 4 songs
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5:45 How Charlene & Trippie Redd Pivoted
11:00 Relationships between Artist & Manager
13:30 Charlene & Trippie Redd HumbleBeginnings
27:00 What it takes to be a Manager
35:00 How to Push Artists forward
43:00 Longevity of a Song as a Goal
48:00 Building Goals - What next after hitting Billboard?
57:00 Trippie on Lil Dicky’s Dave & Life’s a Trip
60:00 What Charlene wants to be Known for
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GIVEAWAY!!! We are offering one listener an invite to Clubhouse app (music networking and audio workshops). To Enter: Send us a review on Apple and email us a screenshot.
*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
For show notes and past guests, please visit thesetupseries.com/interviews
Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! thesetupseries.com/contact
Follow us on IG! @thesetupseries
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Wendy day (@rapcoaliton) has been in the industry for nearly 30 years. She was instrumental in building the careers of Enimem, David Banner, Twista, Cash Money, Slick Rick, Master P and more. Wendy started as an executive in marketing and advertising, but out of disgust for how the industry exploited rappers, she depleted her life savings to open a nonprofit called the Rap Coalition that helps artists navigate the industry and essentially get rappers out of unfair deals while simultaneously getting them great deals.
She authored the book How to Get a Record Deal 📘
She negotiated Cash Money's 30 million dollar deal. 💰
She negotiated David Banner's 10 million dollar deal tax 💰
Day organized the 1997 Rap Olympics, invited Eminem, led to an Interscope Records deal. 📀
Wendy dedicates her life as an advocate and educator to artists on how to be successful in music, she wants everyone to be able to quit their day jobs to be an artist full time and to frankly not get screwed in the industry. In episode 31 of The Set Up, we are joined by Legendary Music Industry Exec Wendy Day to discuss contracts, development and how to be aware in today's music. And now, she's got something cooking for artists this January!
"You want to sign to a label that is strong where you are strong. If they have a weakness, you want to have a stipulation in the contract that you can hire someone from the outside of the label to do it…..and you want them to pay for it."
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4:00 How Wendy Got Into Music
6:30 New Workshops & Accelerator Program for Artists (Artist Centric)
10:30 Getting Out of Bad Deals & Learning How to Avoid Them
13:30 Wendy’s History with Rap
19:00 New Music & New Genres
23:30 “There’s No Money in Altruism”
29:00 Contracts
38:30 Vanity Metrics
48:30 Content Rules
54:00 Evolution of the Industry
58:30 What you can Learn from Veterans of the Industry
1:19:00 “Asshole Tax”
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Resources
Book- How to Get a Record Deal
Record Deal Calculator
Use our link for $$ off your first year’s membership at with DistroKid. http://distrokid.com/vip/thesetup
GIVEAWAY!!! We are offering one listener an invite to Clubhouse app (music networking and audio workshops). To Enter: Send us a review on Apple and email us a screenshot.
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If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
For show notes and past guests, please visit thesetupseries.com/interviews
Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! thesetupseries.com/contact
Follow us on IG! @thesetupseries
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Struggling to write your next song? Need help finding your voice and style? In episode 30 of The Set Up, We are joined by hit songwriter, Kirsti Manna to discuss her songwriting process and tips for getting started or getting out of a creative block.
Kirsti Manna (@songwritergirl1) is a songwriter and an expert in publishing, you may know her from her many songs from well known country artists with big hits like Austin sang by Blake Shelton and Loud by Big and Rich. Her songs have been heard around the world in such places as CMT, ESPN, Gayle King’s Grammy Special, “The Tonight Show,” “The David Letterman Show,” “Friday Night Lights,” and “Dance Wars.” She empowers girls and women to find their creative voice. In 2008, Kirsti launched “Songwriter Girl” and “Songwriter Girl Camps” (www.songwritergirl.com).
“To me, it's scarier to not create something than to create it. It's more frightening to live the life when you never try something that piques your interest.”
2:00 Intro to Kirsti & Writing Songs for Well Known Artists
2:30 Creative Process & Finding co- writers
12:30 How to Approach Artists to work with
14:00 Pivoting to Virtual Performances & Songwriting Sessions
18:30 Songwriting Camps
23:30 Songwriting Best Practices
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Resources
Book- Artists Way
https://www.songwritergirl.com
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If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
For show notes and past guests, please visit thesetupseries.com/interviews
Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! thesetupseries.com/contact
Follow us on IG! @thesetupseries
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Ever wonder, "How do songs get chosen for that iconic scene in that one movie?" or think, "Wow, I love that song in that car commercial." Learn the world of music supervision, how music is chosen and the creative process in creating music for film and advertisements. In episode 29, our next guest Lisa Brigantino has placed tons of music throughout her career including Goo Goo Dolls and 21 Pilots for BMW commercials; and she shares her experience creating music and finding music for her clients.
“It doesn't matter what the genre is, but it has to sound good and good music is good music. It doesn't matter what genre it is.”
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Takeaways
- Know the music licensing permissions and rights.
- Know artists and if they will give permission for certain use cases
- Find out who the music supervisors are
- Have templates to streamline the process (tv, internet, film, commercial, etc)
- Stay organized. Keep your email organized.
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7:00 What excites Lisa about the Music Industry
9:00 Touring with Lez Zeppelin
21:00 Introduction to Music Supervision
23:00 Placing Music from Goo Dolls and 21 Pilots for BMW commercials
34:00 Evolution of Music Supervision
45:00 Real Life Scenario: Cover Music and Licensing
53:00 How Artists can stand out
1:05:00 Upcoming Shows
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About Lisa Brigantino:
Lisa Brigantino is a veteran in the fields of music supervision, talent acquisition, rights clearance, branding and custom music. Former original member of Lez Zeppelin, the world's first all girl Led Zeppelin tribute band - played bass, keyboards and mandolin. She got her start in the business as Director of Licensing for BZ/Rights and Permissions, Inc. and then became a founding partner of Creative License, Inc., later serving as the company’s Vice President and Director of Business Affairs. Lisa then went on to start her own company, Hidden Pond Productions, Inc.
Talk to us! Send Sydney an email for your feedback or topics you'd like to learn more about in a future episode. For more episodes from other awesome Women Musicpreneurs, join our newsletter here!
Watch New Episodes→ here
Follow us on IG! @thesetupseries
https://www.linkedin.com/in/lisabrigantino/
https://lisabrigantino.com/
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Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.
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THANKS TO OUR PARTNER DISTROKID!
Use our link for $$ off your first year’s membership at with DistroKid. http://distrokid.com/vip/thesetup
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Bree quit her corporate job as director of finance to pursue her passion in music. In 2007, she founded an online radio show called Women of Substance Radio to amplify women in music. Through her business, Bree helps female musician-entrepreneurs to live the life that they want. Join us as Bree shares how she pursued music after a corporate role and how connecting with other artists and creating community can shift your music career trajectory. Words of Advice: Share your craft with your immediate network, branch out to those you are connected with and work outward. You are not burdening your family and friends with your work. Be proud!
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2:00 Intro to Bree | The Struggle of Pursuing a Job in Music after College
10:00 Pursuing Music while working Full Time
15:00 Finding Your Tribe & Mentoring in Music
25:00 Join Online Groups for Support
34:00 Revenue Streams & Knowing Your Worth
38:00 5 Steps to a Career in Music
42:00 Building a Business with Others with the Same Values
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“Everything you do, you learn from it.”
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About Bree:
BREE NOBLE is a music marketing & business coach, best-selling author of "The Musician's Profit Path", recognized speaker, and award-winning podcaster. As founder of both Women of Substance Radio and The Female Entrepreneur Musician, Bree is a champion and go-to resource for Indie artists in all genres. Her most popular offerings under her Profitable Musician brand are her Female Musician Academy and her Rock Your Next Release program.
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Talk to us! Send Sydney an email for your feedback or topics you'd like to learn more about in a future episode. For more episodes from other awesome Women Musicpreneurs, join our newsletter here!
Watch New Episodes→ here
Follow us on IG! @thesetupseries
--
Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Jen Kellogg spent 13 years touring until Warped Tour’s last show. Her world got flipped upside down when covid hit. From always on the go to staying at home 24/7 can be a stressful and tough transition, can you relate?
In episode 27, Jen, Sam and Sydney discuss the role of a tour accountant, how to get into touring and concerts and what you can do now while you are not on the road.
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Use our fans of The Set Up podcast link for 7% off your first year’s membership at with DistroKid. http://distrokid.com/vip/thesetup
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4:00 Introduction to Jen Kellogg
10:00 Free Classes for the Business Side of Concerts
20:30 How to Spend Your Time Now & Finding Structure
31:00 Jen’s Background and How She got started
45:00 How Jen Landed her Job at Warped Tour
54:00 The Role of the Tour Accountant
1:00:00 ShowMakers: Resources for Music Industry
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“You are going to be remembered in some way whether you interacted with someone directly in your life or someone you don't know.”
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About Jen Kellogg:
Jen Kellogg has spent over 25 adventurous years in the concert industry as a roadie, talent buyer, educator and entrepreneur. During her quarantine, she hosted a virtual workshop series called “Concert Business Basics” to help those starting their career in the concert industry. She crunched numbers as the tour accountant for the Vans Warped Tour from 2009-2017. During that time she co-founded The Entertainment Institute and brought the fan’s unique backstage workshops with artists on the tour. Prior to that, as a talent buyer at Jam Productions, she booked theaters and arenas, and specialized in minor league baseball parks. Her first full tour was with Bob Dylan and Willie Nelson and it sparked her love of the road life. Jen teaches Producing and Touring Live Entertainment at Columbia College Chicago.
Talk to us! Send Sydney an email for your feedback or topics you'd like to learn more about in a future episode. For more episodes from other awesome Women Musicpreneurs, join our newsletter here!
Watch New Episodes→ here
Follow us on IG! @thesetupseries
Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.
Resources
Tools of Titans: How Successful People Structure their Day
TicketMaster: How the Concert Industry developed with live nation and the growth of promoters.
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Do you know how to pitch yourself for publications, blogs, podcasts or interviews? There are three components to nail down before reaching out to journalists.
- Create your narrative across a series of stories.
- Identify all of the channels that you can tell your story.
- Know your audience; and tailor your messaging accordingly. Reaching out to journalists is very different than posting to your social media accounts.
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5:00 New Technology and Current Events
7:50 Music Industry Now and Then, Digital Transformation
19:00 Wisdom for The Path Pavers
25:15 Perks of a Woman Entrepreneur
28:20 What is Communications and PR?
31:00 Importance of relationships with Journalists & How to work with them
33:30 When would you need a Publicist?
43:30 How to Format a Press Release
47:45 Know your Audience: Include the Triggers
53:00 Building a long term career that is sustainable in music
1:04:00 Yay or Nay Segment
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“It is very important to put your intention out in the universe.”
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About Laurie:
Laurie Jakobsen is the Founder of Jaybird Communications, and has been in music for 25 years. She has worked with music tech companies like Bandsintown, Bandzoogle, Exactuals and artists like Bruce Springsteen, Natalie Merchant and more at Harry Fox Agency and Sony Music before starting her own company. Laurie is active in creating more opportunity for underrepresented voices and the next generation of entrepreneurs as an investor for several women founded startups. This Fall, Laurie is an adjunct professor in Music Business at NYU.
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Talk to us! Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode. For more episodes from other awesome Women Musicpreneurs and join our newsletter for exclusive events, and giveaways→ www.thesetupseries.com
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Do you know how to place your music in TV shows, film or advertising? Here is a new revenue stream you can explore to support your career. This episode explores the impact of sync on music careers, how to stand out and the process of getting music placed.
Sync Licensing has allowed Yael to build her career in music. Through her work in sync, she crossed borders, paid for her personal music and supported her business in music. Yael developed her company as a personal outlet to release, publish and license her own catalogue to film, tv and adverts, but now it has transformed to helping other musicians in the same position.
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Use our fans of The Set Up podcast link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup
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4:30 Music Publishing Overview
9:30 Creative Process with Agencies
13:00 How your music can stand out
17:00 Sync Licensing as a New Revenue Stream
23:50 Impact of Sync on Music Careers
27:30 Setting Yourself Up for Success
35:00 Women in Music
39:00 Last Advice
42:00 Free Sync Webinar Series
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About Yael:
Yael is a Chilean singer, songwriter, multi instrumentalist, and owner of Kli Records, a boutique sync licensing agency. She was named top 100 leaders in Chile for her work in music.
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"Do not give up in the industry! Build your tolerance for adversity."
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Talk to us! Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode. For more episodes from other awesome Women Musicpreneurs and join our newsletter for exclusive events, and giveaways→ www.thesetupseries.com
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Looking for resources as a DIY artist? Look no further. Allie Shaw shares new technology that will make your life easier from music production to collaboration. In addition to technology, she shares organizations that provide resources for artists in need and other ways you can get involved virtually. Plus, get a look at amazing success stories from those who consistently live stream (cue the eyeroll...but seriously, you must avoid the burnout!)
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9:00 sweet relief as a resource through Grants and booking artists for their own shows
12:50 How to get involved with the I Voted Concerts held on November 3rd
16:30 Live Stream Success Stories, How to Help Raise Money & How you can work with causes you care about
22:00 New Technology with New Revenue Streams for Artists
28:30 How Allie paved her own path after an unfortunate event
49:00 Future of Recorded & Live Music
*PS get out there and VOTE! Allie’s next project will reward you with free admission to a virtual concert featuring incredible artists with proof of your ballot.*
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About Allie Shaw:
Allie Shaw is one powerful woman who powered through a terrible situation, turned her life around with a great support system and paved her own path in music. Allie Shaw is the founder of a consulting and branding firm called Manic Monkee. Formerly a journalist at MTV and VH1, she started her own music magazine that went national.
Shaw was the Director Of Live Events for Rachael Ray/Watch Entertainment and Operations Manager for Listen Records/Sony the label owned by Rachael Ray. Co-creator and Event Producer and talent booker and co-host emcee for Rachael Ray at festivals like the highly touted Feedback Festival during SXSW.
Shaw is on the Board of Directors for Non Profit Music Charity Sweet Relief and has a passion for events with a cause.
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“From hospital to hyperactive train...”
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Talk to us! Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode. For more episodes from other awesome Women Musicpreneurs and join our newsletter for exclusive events, and giveaways→ www.thesetupseries.com
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Want to learn tips for using Instagram? Want more ways to grow your following? In today's age, artists have the job of 5 people. They are expected to have a social following, practice their craft, collaborate with other artists; all tasks while on a budget. Don't have a budget? “There’s always a solution to everything." Check out this episode to build the foundation for your musical career.
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7:00 The Role of a Manager
10:00 Foundations of An Artist's Career
12:00 No budget? No problem.
14:00 Power of Instagram
22:00 Music Promotion: Do Not Do This.
27:00 Artist Overlook These Two Platforms
33 Covid Adjustments
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Show Notes
---> For more episodes, guest episodes and request a topic, visit www.thesetupseries.com
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Our Guest
Roanne Mesirow founded Mezz Entertainment to develop the careers of individuals and companies in music through creative direction, promotion, management, and event production. She has secured collaborations with Grammy Winning producers, major music publications, festivals and brands like Reebok. In episode 23, she shares an incredible checklist for artists who are jumpstarting their music career.
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This episode is in partnership with DistroKid as mentioned in Episode 17! Use our VIP link for 7% off your first year’s membership with DistroKid http://distrokid.com/vip/thesetup
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Feeling drained as a music professional in an industry that is on pause? Check in with yourself, build positive habits and get back in the swing of things. Let's land you that new job, build your brand and manage your time better in episode 22 of The Set Up Podcast.
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Suz Paulinski has been in the industry 18 years, she started at Atlantic Records, then Astralwerks (EMI). After years of burnout and chasing the 'hustle' inside the corporate bubble, she finally was too ill to continue doing things the same way. 6 years later, Suz is going strong as founder of the Rock/Star Advocate, a mindset coach for music industry professionals. In this episode, we explore self care and how we can bounce back from covid.
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www.thesetupseries.com
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Are you struggling to find the right producers to collaborate with? Hint: it is not as simple as checking out the artists they've worked with or the genres produced for. Emily made an album with a male music producer who discovered her from her live performances. The arrangement ended when Emily refused to date him or give him majority songwriting credits to her songs she wrote in their entirety from chord progressions, lyrics, to melodies.
The producer had a lawyer. The lawyer sent threats to Emily, claiming her refusal to cooperate had caused him to lose money from the potential of money he could have made. He threatened to sue Emily for astronomical amounts of money. He sent demands that the songs be removed from the internet and to cease any reproduction. Emily’s inexperience in the music industry led her to cave. She felt devastated, powerless, and confused.
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For more episodes, information on our guests and join our newsletter for exclusive events, giveaways and more--> www.thesetupseries.com
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Our Guest Emily Satterlee is our first Female Musicpreneur. Singer-songwriter turned Co-Founder of ItyDity.com, a tech start up that transforms how artists and producers collaborate. Previous to her current role, Emily helped launch a full service production agency that aimed to help artists develop their sound and produce their music. Now with ItyDity, Emily is determined to provide a similar support system for all DIY artists.
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This episode is in partnership with DistroKid as mentioned in Episode 17! Use our VIP link for 7% off your first year’s membership with DistroKid http://distrokid.com/vip/thesetup
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Dylan Hester has been touring for the last 2 years with the talented country artist, Mitchell Tenpenny, until Coronavirus brought them to an abrupt halt. He shares his experience dealing with the impact of Coronavirus, artist relief funds and life touring as a musician before the pandemic. Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode. https://instagram.com/thesetupseries https://twitter.com/TheSetUpSeries https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845 https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ https://www.linkedin.com/groups/13843111/ www.instagram.com/dylanhestermusic www.mitchell10penny.com
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Tony breaks down Virtual Festivals, Virtual Reality and the Future of Live Streaming. Tony Mugavero is a music producer, engineer and entrepreneur. He is the Co-Founder of Littlstar, a global platform dedicated to immersive virtual and augmented reality content. Tony and Littlstar have created virtual environments for virtual festivals, known for their work with Brownies & Lemonade/Proximity's Digital Mirage, Porter Robinson's Secret Sky, Lightning in a Bottle and Insomniac's Electric Daisy Carnival (EDC).
You can expect these main topics in Episode 18 of The Set Up.
4:15 What is Virtual Reality and 360 Video?
8:43 How to Overcome Challenges when Live Streaming Events
12:00, 20:00 Virtual Reality Festivals 12:59 Live Streaming Best Practices
17:00 Building a Virtual Environment
30:00 Future of Live Streaming
Listen to the full episode Episode 18 of The Set Up Podcast at https://www.thesetupseries.com Join the weekly newsletter www.thesetupseries.com/community Connect with Sydney www.instagram.com/thesetupseries MORE ON TONY MUGAVERO Twitter: https://twitter.com/HesSoTony Instagram: https://www.instagram.com/hessotony Linkedin: https://www.linkedin.com/in/tonymugavero
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Joe Lucchese is the Founder of Pro-Ject, an award winning experiential agency. He started Pro-Ject from the principle of making connections, known as the "Relationship Architects." Pro-ject originally curated a networking event series using their proprietary app that made the first step of networking easier for you. Since then, they became a full service agency who produces brand activations across the nation. They have had activations at Pitchfork, Mamby on the Beach, SXSW, Spring Awakening, Art Basel and many more. Prior to Pro-Ject, Joe was a full time tour manager for well known artists like Sum 41, Phoenix, Kings of Leon, U2, Coldplay and Black Eyed Peas. Through 11 years of touring, Joe created an extensive network of relationships that made him realize the power of connection. His journey started while on the student board with the opportunity to produce student events and help place students in entertainment internships at the University of Nevada. One of the internship opportunities was for Tony Hawk skateboarding event managed by Bill Silva and his team. Through a close friend, Joe joined Bill Silva's management company and toured with Jason Mraz. Joe shares his journey from full time touring to entrepreneurship. Joe discusses the importance of relationships, his journey building a business and branded experiences.
You can expect these main topics in Episode 20 of The Set Up Podcast.
2:00 Background of Pro-Ject 10:50 Importance of branded experiences at festivals
12:30 Evoking Emotion through experiences
17:00 The Process of Producing Branded Activations
23:00 3 Elements to prepare activations
25:50 Utilizing your network
35:50 How to pivot your business during covid
Listen to Episode 20 of The Set Up Podcast here! Show Notes Share feedback and topic requests at www.thesetupseries.com/community https://www.instagram.com/thesetupseries https://www.instagram.com/pro-ject1 https://www.pro-ject.is
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I am joined by Mikolai stroinski who has composed music for video games for 16 years. He is best known for his Music in "Witcher 3," "Age of Empires 4," "League of Legends," and most recently, "Bee Simulator" which has just won Game Audio Network Guild Award for Best Music in an Indie Game. Before Witcher was a compelling series on Netflix, Witcher 3 was the Video Game of the Year in 2015. The music tied the video game together and created an in depth world that every player invested lots of their time in. Music has always been a great way to create a compelling story and evoke emotion.
You will learn the role music plays in video games, how Mikolai creates scores of music, and his unique role in game development. If you love music, this episode will give you a new perspective on the relationship music and video games have.
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode. https://instagram.com/thesetupseries https://twitter.com/TheSetUpSeries https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845 https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ https://www.linkedin.com/groups/13843111/ www.mikolaistroinski.com www.soundcloud.com/mikolai-stroinski
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Yasmine Mifdal is a talented audio engineer who has been touring with R&B singer, Xavier Omar, and rapper, Smino. As a young, female audio engineer, she stands out amongst the usual crew members on tour and big events but with her skill set, she is the fastest growing audio engineer in the business. Because of her tenacity when she was a student at Columbia and knowledge of her worth, she is able to land gigs with artists and big events like Nascar and Coachella. She shares stories on the road, mixing for artists and what it means to be a gig worker.
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode. https://instagram.com/thesetupseries https://twitter.com/TheSetUpSeries https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845 https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ https://www.linkedin.com/groups/13843111/ www.linkedin.com/in/yasmine-mifdal-8abb97b9 www.instagram.com/yasminemifdal
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Jason Euler is the Founder of Kinekt (formerly The Artist Path), a mentoring platform for creative professionals to connect with industry professionals. He is also the Experience Creator for Relentless Beats and Manager of Bella Renee, R3ll, Ekonovah and Tydi. Jason's passion for music started when he was 23 years old while attending his first festival, Mad Decent Block Party. Although he lost all of his friends and paid $85 for an uber home, he knew he found his calling. Jason rented a party bus for the next festival so that he can have a safe ride home and ended up making $2,000 in which he donated to a Children's Hospital. Octiv Entertainment was founded as a transportation service for festivals and quickly evolved to talent buying and producing house/bass shows in Phoenix. Jason produced his first major event in partnership with a local hotspot which got cancelled two days prior to the show. That did not stop him from doing everything he can to make it happen. Seventy events over 2 years later, Octiv was acquired by Relentless Beats, a large concert and festival producer in the Southwest. Before paving a path in music, Jason was a professional baseball player for the Cardinals. Follow along as he shares how baseball helped his career in music and other things he learned along the way.
Jason discusses the importance of mentors in music, his journey building a business and artist management advice. You can expect these main topics in Episode 19 of The Set Up Podcast.
10:52 Preparing Yourself for Music
13:02 Overcoming Failure
16:57 Mentor Program for Music Professionals
25:25 Artist Attributes & Understanding your Fans
30:52 Artists without a Budget
35:57 What To Do During Covid & What To Expect After Covid
Show Notes
Send Sydney topic requests and questions at www.thesetupseries.com. Also visit www.thesetupseries.com/community for upcoming events and networking opportunities. Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.
https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ
www.instagram.com/thesetuperies
Guest www.instagram.com/jasoneulermgmt
https://www.facebook.com/jasoneulermgmt
www.twitter.com/jasoneulermgmt https://www.jasoneuler.ventures
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Hope breaks down the importance of music videos and the overall process for creating one. Whether you are working with artists or are an artist yourself, this episode focuses on how you can create a music video independently or with a team. You can expect these main topics in our full episode at the link below.
- Music Video Production Process
- How to Fit Music Videos in a Music Marketing Strategy
- Ways to Re-purpose Your Content
- Video Editing Tools
"Utilize your resources! Focus on the things you can do."
Hope Taylor is an artist and entrepreneur. She is part of the emerging electronic duo Silent Disco Sex, who brought us "Shapeshifters" and newest EP "Concubine." Her music is heavily influenced by Porishead and Nine Inch Nails. Hope is known for her unique sound design and dark, cinematic vibes in her music and her music videos.
Without any prior experience in video production, she created her first music video by herself and quickly realized it was her calling. As a DIY artist, Hope continues to be the producer, videographer, creative director, video editor and subject of all her music videos. Over the years, she has mastered the overall process of creating content and strategy for artists' music. Realizing that there wasn't a central hub where she can collaborate on all creative aspects of her musical career, Hope launched A.F.T.A Music in response to all of the artists who also experience the same challenges.
Visit www.thesetupseries.com for more episodes, guest bios AND to submit any topic requests.
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Show Notes
"Concubine" Out Now!
www.instagram.com/a.f.t.a.music
www.aftamusic.com
Listen to Episode 17 of The Set Up Podcast here!
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"Having worked with labels and artists, I saw how broken the music submission landscape was and wanted to streamline it so it worked for both artists and labels."
Ed Brew is the Founder of 3 companies, created with the mission to make the music industry better and easier for artists to succeed. Ed is now the CEO of LabelRadar, a platform that allows artists to directly submit clips of their music directly to their favorite record labels. He is on a mission to make the demo submission process easier for artists, labels and promoters.
Ed unintentionally got his first break in music after he put together a successful music compilation to raise money for a charity event. Soon after, he joined a content licensing agency, working with popular Youtube channels like Trap Nation and Proximity (creators of Digital Mirage Digital Festival) to secure the rights to music for their playlists.
Once he got his feet wet in licensing, Ed expanded his experience into sync licensing and soon created his first company, Visceral Music, focusing on securing music from electronic artists for film, TV and video games. He worked with brands like EA Games, HP and Bridgestone and working with lots of artists nationwide. With years of creating relationships with artists, he founded his second company, Hello Group, that focuses on talent management. He has worked with Grammy winning songwriters, artists and music influencers; one of which grew from 40,000 subscribers to 2 Million subscribers in just 4 years.
In this episode of The Set Up Podcast, we provide advice on how to help artists develop their careers. Whether you are working with artists or are an artist, this episode breaks down areas to focus within their careers and offers an easy way to submit music to record labels. You can expect these main topics in our full episode at the link below.
- Key Elements of an Artist Career
- 3 Areas to Focus on as an Artist Manager
- Overview of Record Label Demo Review Process
- How to Submit Music to a Label
- Recommended App to Download
Talk to us! Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode. For other episodes, visit www.thesetupseries.com
Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.
https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ
www.instagram.com/thesetupseries
www.twitter.com/thesetupseries
www.facebook.com/thesetupseries
Episode Show Links
www.labelradar.com
www.instagram/ed.brew
www.twitter/hellobrew
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Michael Apostolos is the Creative Director and Production Designer behind live entertainment and musical performances for Noah Cyrus, Billie Eilish, Travis Scott, Marren Morris, Alicia Keys, and many more. His stage work can be seen for live performances during the Grammys, Billboard Music Awards, Jimmy Fallon, Late Late Show and SNL. Michael has worked on every performance with Chance the Rapper for the last 7 years. He is the visual story teller for artists’ music.
Before he worked with artists, Michael started his career as a lighting technician for a suburban Illinois lighting company during high school where he got his first taste of live events and venue shows. He quickly turned into a freelance lighting designer, working for Chance the Rapper and various artists. Some of his past work includes "The Big Store" as an interactive exhibit to announce Chance the Rapper's album "The Big Day," and Noah Cyrus TV performances on Jimmy Fallon and The Late Late Show.
He founded Four Line Creative at the end of 2019, a space to create with other creative professionals. He sums up his work as a Visual Storyteller who works with teams to create the visual story for an artist's music including their performances and music videos.
In this episode of The Set Up Podcast, you will learn the "ins and outs" of stage and lighting design and music performance creative direction. Whether you are working with artists or are an artist, this episode breaks down the production that goes into a performance. You can expect these main topics in our full episode at the link below.
- Lighting Design Console Types & Beginner Consoles
- Creative Process for live performances
- TV Studio Performance Set Up
- Top Factor in Production (to not make this mistake)
- Resources
Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode. For other episodes, visit www.thesetupseries.com
Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.
https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ
www.instagram.com/thesetupseries
www.twitter.com/thesetupseries
www.facebook.com/thesetupseries
Episode Show Links
www.michaelapostolos.com
www.fourlinecreative.com
https://www.youtube.com/watch?v=jyPM8928SJ8
https://www.kirkfranklin.com/
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James Landry understands artists and treats artists’ music careers as a business. He spent the first part of his life getting his PhD in entertainment law and now owns two companies aimed for artists to receive the income they deserve. James Landry dedicates his career to expose the pitfalls within music promotion and distribution; and educates independent artists through his music marketing agency, music distribution platform and podcast. He stays true to his mantra so stick around and find out how he sets artists up for success.
In Episode 14 of The Set Up Podcast, my guest and I discuss music marketing strategies, why artists should treat their music career as a business and how music distribution and promotion works.
How To Make Your Music Career a Business
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Understand the Music Business and How it Works
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Learn who your audience is
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Define Your Goal as an Artist
-
Using Spotify as part of Your Marketing Strategy
-
Music Distribution Challenges 6. Artist Income Streams
Send your topic suggestions and questions HERE: www.thesetupseries.com/contact
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www.denovoagency.com
www.instagram.com/jameslandry_
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“Instead of festing for myself, I am festing for others. I'm working on it so they can have the experience."
Stephanie Rosa is the founder of Festival Squad, a festival news publication where you can find the latest updates in music, and Festivate, a social media agency. She is now the business development executive at Festicket, a ticketing platform for festivals and concerts. You can call her FestQueen.
Before Stephanie started her music career, she worked in medical sales. After having a very tough year, she decided to quit, pack up her things, travel the US then Eurasia and wrote about her journey based on a suggestion from a friend. She quickly realized that she wanted to pursue her passion and make a career out of it. What started as a travel blog, quickly turned into a credible festival resource for passionate music fans.
In this episode, Stephanie shares the uphill battle of starting a business, how she grew her business and the future of music festivals. Check out the new updates in the world of music and what to expect later this summer!
www.thesetupseries.com/listen
www.instagram.com/thesetupseries
www.festivalsquad.com
steph.rosa@festivate.com
Email Sydney for any topic suggestions or feedback at www.thesetupseries.com/contact
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“You don't want the linear. You want the highs and the lows. You want the crashes and the victories. You need that."
Mat Devine is the Head of Music Partnerships at Cameo, a social platform where celebrities send paid “shout outs” to their fans. He helps artists join the app. Before Mat spearheaded the musician acquisitions at Cameo, he spent the last 25 years of his life producing albums, touring and making music with his bands Kill Hannah and Wrongchilde.
He founded Kill Hannah in the late 90's while attending college in Chicago. He spent 6 years hustling, developing a cult following in Chicago to get signed to a record label. In this episode, we discuss the pivot from being a musician to the tech world and how being an artist prepared Mat for his current role. As a musician himself, he understands the challenges and the ever evolving landscape artists and professionals in the music business need to adapt to. His mission is to continuously connect artists to their fans and help artists with additional nontraditional revenue streams during times like this pandemic. The music industry is dynamic. As music industry professionals, our career paths do not have to be conventional or linear. We have the opportunity to test different routes and discover our passions. It is okay to fail or pivot because then, we can grow as professionals and humans.
Check out all episodes and guest profiles at www.thesetupseries.com Send any feedback or topics you'd like to learn more about to Sydney at thesetupcommunity@gmail.com.
devine@cameo.com
www.instagram.com/matdevineslife
www.instagram.com/thesetuperies
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Megan Gersch ensures that artists and venues make money and stand out with branding and design of their merchandise, websites and logos. Megan has been the Graphic Designer and Creative Director for Live Nation, Spaceland Presents (owner of Echo, Echoplex and Regent Theater in Los Angeles) and KCRW. She now owns her own business and shares tips on the branding process, how to obtain clients and what to expect when freelancing.
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode. https://instagram.com/thesetupseries
https://twitter.com/TheSetUpSeries
https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm
https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845 https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ
https://www.linkedin.com/groups/13843111/
www.instagram.com/megangerschdesign www.megangersch.com and hello @megangersch.com www.spacelandpresents.com www.adobe.com
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“Have a hunger for knowledge. Know more than you are expected to know. More importantly, when you don’t know it, It’s ok to ask someone who does.”
Ryan Smith has worked with Maroon 5, Iron Maiden, Judas Priest, Luke Bryan, The Who and many many more! In Episode 10 of The Set Up Podcast, we discuss the importance of Artist Relations for musicians. Ryan Smith has been an Artist Relations Manager for over 25 years and set up an office at a rehearsal hall in Nashville when country music was exploding. He has been to over 2000 shows with the Ryman Theater being one of his favorite venues.
He shares experiences working with artists, how his career started, how he supports and helps set them up for success starting with their audio equipment.
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.
https://instagram.com/thesetupseries
https://twitter.com/TheSetUpSeries
https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm
https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845
https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ
https://www.linkedin.com/groups/13843111/
https://www.linkedin.com/in/ryan-smith-3072243/
www.shure.com
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Nick Kandelaki is named Forbes 30 Under 30, was the tour manager for Macy Gray, and is the Executive Producer of emerging singer, songwriter and bassist, Nik West's album "Moody."In Episode 9 of The Set Up Podcast, Sydney is joined with Nick Kandelaki.
We discuss the responsibilities and challenges of tour management, how coronavirus has affected touring, and the importance of persistence while building relationships in the music industry.
Nick gives us a glimpse into his world within music. Check out this episode to learn tour management logistics, elements of album production, how to stay organized and tour strategy.
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.
https://instagram.com/thesetupseries
https://twitter.com/TheSetUpSeries
https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm
https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845
https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ
https://www.linkedin.com/groups/13843111/
@nikoloz.kandelaki
https://www.linkedin.com/in/nikolozkandelaki/
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Izzy Lugo is the COO of a content and events agency called Urban Misfit Ventures. He and his co founders built the brand that you see today from what started out as a traveling podcast. He creates beautiful video content for festivals, artists, influencers and nationwide household brands. His journey didn't start this way, he was unemployed before he started his company. Izzy is living proof of the power of being yourself and believing in your vision. In this episode, we go behind the scenes of content creation and how to build personal and professional brands from scratch. https://linktr.ee/thesetupseries
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.
www.thesetupseries.com
https://instagram.com/thesetupseries
https://twitter.com/TheSetUpSeries
https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ
https://www.linkedin.com/groups/13843111/
www.urbanmisfitventures.com
www.instagram.com/itsizzylugo
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Brian Witkin is a music business triple threat. He produces music, owns a record label, and is a practicing entertainment attorney. Brian has spent nearly two decades in the record business and continues to be active as an artist, and Grammy voting member of the Recording Academy.
In this episode, he shares the "ins and outs" of marketing new music and offers great resources for musicians.
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.
www.thesetupseries.com
https://www.linkedin.com/groups/13843111/
www.pacificrecords.com
www.brianwitkin.com
www.instagram.com/brianawitkin
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Cory Lorentz has been the Artist Relations Manager for Shure for over 20 years. Cory shares stories working with artists like Bea Miller, Iron Maiden, Matt & Kim and Henry Rollins. He has created content, been on tour and helped support their careers starting with their audio equipment.
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.
www.thesetupseries.com
https://www.linkedin.com/groups/13843111/
www.shure.com
www.linkedin.com/in/corylorentz
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Zac Hall is a talented art director and installation artist who created a new wave of design for musical experiences. He has created sets for Chance the Rapper's music video, The Late Late Show performance and album release event. His work can also be seen during NBA All Star Weekend and Chicago productions like Active the Loop and Rituals.
Zac shares his inspiration behind his floral art, how he sets up these pieces for artists and fans, and how he was able to make a career out of his passion (transitioning from a marketing corporate role).
https://linktr.ee/thesetupseries
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.
https://instagram.com/thesetupseries
https://twitter.com/TheSetUpSeries
https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm
https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845
https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ
https://www.linkedin.com/groups/13843111/
www.zachalldesign.com
www.instagram/exactlyzac
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Ace Antonio is the Founder and Executive Producer of The Beat Stop, a festival news video publication. He is also the Marketing Director of Pacific Records and Producer of Sun God Music Festival.
In the first episode of The Set Up, Sydney and Ace discuss the biggest live event conference in the nation XLive, behind the scenes of festival production, and building an original video series.
Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.
www.thesetupseries.com
https://www.linkedin.com/groups/13843111/
https://www.youtube.com/thebeatstop
www.instagram.com/realaceantonio
www.instagram.com/thebeatstoptv
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support
Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support