Off The Marc With The Bickersteins: Recent Episodes
Marc Silverstein and Kathy Fowler Silverstein
They're Kathy (she's always right) and Marc (he's usually wrong) Silverstein, a.k.a. The Bickersteins. They're PR and marketing experts, who don't agree on anything. Listen to them discuss, debate and argue over who is on and off message each week. It's like a touch of home, only at the in-laws--for Thanksgiving. Off The Marc with the Bickersteins is a production of On The Marc Media, rated one of the best PR and Marketing firms in Washington, D.C.
Our guest this week is Sharon McMahon, a former high school government and law instructor– now renowned as “America's Government Teacher.” Her mission: explaining the facts.
A social media star, with more than a million followers on her Instagram page called Sharon Says So, McMahon has become a leader in the fight against misinformation. She uses nonpartisan facts to break down difficult-to-follow political headlines and events, putting them in historical context–and doing it with conversation, not shame, in mind.
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On this week’s episode of After Deadline, we feature Mosheh Oinounou.
Mosheh is a lifelong news fanatic. He was the youngest-ever executive producer for CBS Evening News, with stops along the way including Fox News and Bloomberg. Mosheh is now reinventing news with his own platform MoNews, an Instagram with over 400,000 followers, where he is devoted to providing verified and balanced news. He also has a daily podcast and daily newsletter at modigital.live. We’re excited to welcome Mosheh Oinounou to the show.
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On this week’s episode of After Deadline, we feature Alessandro Vitelli an experienced reporter, market analyst, and columnist who specializes in the energy and carbon market.
Throughout his career, Vitelli has traveled across the globe and throughout the U.S., garnering a deep understanding of carbon markets and their impact on global carbon emissions reduction. His insights have been featured in various scientific studies and prominent news outlets, including notable contributions to McGraw Hill Financial in London, where he delved into oil product pricing, and to Bloomberg.
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On this week's episode of After Deadline, veteran NBC news reporter Kerry Sanders takes us inside his more than 30-year career at the network.
Starting off in a job that paid $3.35 an hour, Sanders worked at several stations in Florida before landing a correspondent’s job at NBC. From there, he made his name reporting from around the globe, reporting plane crashes, hurricanes, and the front lines of war zones. His work was seen regularly on NBC Nightly News, the Today Show, MSNBC, and Dateline NBC.
Recently retired, Sanders shares the adventures and talks about the many new lessons he learned along the way. Click here to listen to AFTER DEADLINE and experience what it means to be in journalism.
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Karen Hao is on a mission to decode the world of Artificial Intelligence (A.I.) and its global impact. As The Wall Street Journal's A.I. and China Tech Reporter, she dives into the ups and downs of A.I.. With roots in Hong Kong and an Engineering degree from MIT, Karen's journey took her to UC Berkeley's Journalism for Social Change class, where she honed her ability to tell diverse A.I. stories.
Now, as she reports for The Wall Street Journal, Karen probes the evolving accuracy of ChatGPT and its influence on how we process information. She examines the possibilities A.I. offers, from pattern recognition to deepfake creation, uncovering truths about how A.I. is poised to change our everyday lives. Join us as we unravel the mysteries of A.I., bridging the gap between truth and technology.
He may well be the busiest man in sports broadcasting. You know Brian Custer as a host of SportCenter on ESPN, along with work as a play-by-play commentator for college football and basketball. It doesn’t stop here. He’s also the voice of Showtime Championship Boxing. And somehow he still has time to host his acclaimed Last Stand Podcast, conducting one-on-one interviews with prominent sports figures, news anchors, and various entertainment faces, including Floyd Mayweather, Manny Pacquiao, Jake Paul, and more.
His impact doesn't stop there. Beyond the mic, Custer champions the Prostate Cancer Foundation, promoting talk about prostate cancer and raising awareness to help save lives. It’s a battle he knows personally. Join us as we discuss all of this as we dive into Bryan Custer’s inspiring story in the world of sports broadcasting.
Follow Brian on Social Media:
https://www.instagram.com/bcustertv/?hl=en
And listen to his Podcast The Last Stand with Brian Custer:
https://www.youtube.com/channel/UC_P5SbZ50pCyPzvb--iWGpg?view_as=subscriber
Join us for an inspiring episode as we sit down with the dynamic Chad Ricardo, a true testament to the power of hard work and dedication. From his early days as an MC to landing his dream job as a sports contributor and guest host for FOX 5 D.CChad's journey has been nothing short of remarkable.
Starting as an MC, Chad's passion for entertainment was evident from the start. Through relentless perseverance, he carved a path for himself in the sports industry, where he now primarily covers football and basketball. His mission is to inspire others to embrace their favorite sports, encouraging participation and deeper engagement.
With nothing but an iPhone camera and a dream, Chad began his sports reporting career standing on the sidelines of high school football games, as he analyzed games and engaged with players, paving the way for building his own brand. Leveraging social media, he established a strong bond with sports enthusiasts, creating a community that resonates with his passion for the game.
Throughout the episode, Chad candidly shares his journey through various careers, each contributing to his remarkable rise in the world of sports. His relentless pursuit of his dream job is an inspiration to all who hear his story.
Tune in to this captivating episode as we delve into Chad Ricardo's incredible story of hard work, commitment, and the power of following one's passion.
This week on After Deadline, the media podcast: sports anchor legend Dale Hansen.
You may know him from his years behind the desk at WFAA in Dallas. Or you may have shared some of his viral social commentary videos– landing him a guest shot on Ellen and an invite to the White House.
Either way, Dale Hansen reigned supreme during his decades on the air. Jerry Jones, Barry Switzer, Troy Aikman. If they were a sports figure in Dallas, Hansen had the inside scoop. Plus, he helmed a major investigation: Hansen uncovered a slush fund for players at SMU. His stories led to the Death Penalty for the school’s football team.
And in the beginning, all he wanted to be was a disc jockey. Join us for part two of our two-part conversation with Dale Hansen, where he tells us how he got started, how he got fired a few times, and how it all led to a renowned career
From a humble dream of becoming a disc jockey to becoming an iconic voice in sports broadcasting, Dale Hansen's remarkable journey unfolds. In this week's episode, we sit down with the retired American sportscaster who once graced the weeknight sports anchor desk at ABC's Dallas affiliate WFAA. Dale shares his experiences as a sportscaster, commentator, broadcaster, and reporter, taking us on the unconventional path that led him to the world of broadcasting. Despite lacking a college degree, Dale's unwavering determination and strength of character propelled him to the pinnacle of success. With over 35 years of experience, he fearlessly tackled subjects that others dared not touch, making his voice resonate far beyond the world of sports. Join us as Dale guides our host through the defining moments of his career, revealing the qualities that set him apart, the values he instilled in his work, and the invaluable lessons learned along the way.
Embark on a captivating journey with Monica Villamizar, an exceptional journalist and correspondent, as we dive deep into the heart of conflict zones in our latest episode of After Deadline. Join us for an enlightening conversation as Monica unveils the untold stories and unearths the truths hidden amidst the chaos.
From the frontlines of war-torn regions to remote corners of the world, Monica's fearless pursuit of truth has led her to witness the resilience of humanity in the face of adversity. Through her unique experiences, she shares the challenges, risks, and rewards of reporting in some of the most volatile environments.
Discover the power of journalism to shed light on complex global issues and gain insights into the profound impact it can have on shaping our understanding of the world. Monica's stories will inspire and captivate, providing a unique perspective on the role of journalism in making a difference.
Don't miss out on this compelling episode! Tune in now on your favorite podcast platform to join Monica Villamizar on her extraordinary journalistic journey.
In this captivating episode of After Deadline, join us as we delve into the remarkable journey of Sabrina Siddiqui, White House Correspondent and Reporter at the Wall Street Journal. Strap in for a gripping narrative as Sabrina shares her extraordinary experience of accompanying President Joe Biden on a historic trip to war-torn Ukraine, shortly after giving birth to her child.
As one of the few journalists selected to join President Biden on this clandestine journey, Sabrina offers a unique perspective on the behind-the-scenes intricacies of covering a presidential trip to a conflict zone. From the challenges of coordinating logistics and ensuring the safety of the press corps to witnessing the historic meetings and joint remarks, Sabrina provides a front-row seat to this significant diplomatic mission.
While shedding light on the political significance of President Biden's visit to Ukraine one year after Russia's invasion, Sabrina also shares the deeply personal aspects of the journey. She opens up about the emotions of leaving her newborn behind, the logistical hurdles of pumping breast milk in a war-torn area, and the constant juggle of motherhood and professional responsibilities.
Join us as we uncover the bravery, resilience, and determination of a working mom in the face of extraordinary circumstances. Sabrina's story exemplifies the strength and tenacity of women in journalism, reminding us of the transformative power of storytelling and the impact it can have on shaping our understanding of the world.
Don't miss this thought-provoking episode of After Deadline as we celebrate the unwavering spirit of working mothers, the challenges they overcome, and the vital role they play in bringing us the news that matters.
This week’s guest, Kim Kelly is an independent journalist, author, and organizer. She has been a regular labor columnist for Teen Vogue since 2018, and her writing on labor, class, politics, and culture has appeared in The New Republic, The Washington Post, The New York Times, The Baffler, The Nation,the Columbia Journalism Review, and Esquire, among many others. In this episode we talk about her recent book FIGHT LIKE HELL, and how the American laborer is taking power back.
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This week’s guest Katherine Stewart is an investigative journalist and author with articles written in the New York Times and The Guardian. She focuses on religion and politics mainly and the separation of church and state. Her book, THE POWER WORSHIPPERS: Inside the Dangerous Rise of Religious Nationalism, looks inside the movement that brought Donald Trump to power. We talk with Katherine Stewart about the recent exploitation of religion for political purposes, and how this is shaping modern politics.
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It seems like this week’s guest Alisa Parenti has done it all from reporting to anchoring to radio to becoming an author to teaching to her current position as the Breaking News Editor at Bloomberg News. She talks to our hosts about her varying experiences and how her love for storytelling overshadows the less-than-glamorous life of a journalist. She also shares her perspective on broadcast personalities who begin to blur the lines between journalist and media influencer especially as the younger generation turns more to social media for their news. We also get to hear Alisa put her teacher hat on and learn what it is like to teach journalism.
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This week’s guest brings a love of breaking news and community to the After Deadline discussion. ABC6’s Christie Ileto is most notable for her extensive national coverage of the arrest of Freddie Gray. Because she is no stranger to chasing down a story, she shares what it really is like being a big city reporter – everything from quickly covering intense breaking stories, without time for bathroom breaks, to narrowing down the right angle for community-focused pieces.
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Being a journalist can sometimes mean becoming an expert in a field you never would have imagined. This week’s guest Natalie Walters is a money and business reporter for the Dallas Morning News. She shares her journey with journalism including jumping in feet first as a finance and business reporter when she had no prior knowledge of the beat. She quickly learned to become a subject matter expert and gives us insights into how the pandemic impacted the industry and her career goals.
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This week’s guest discovered at a young age that there were people who got to go to Orioles baseball games for free – and the rest is history. While Michael Graff’s love for the Orioles hasn’t faltered over the years, his career path has shifted from sports writing to feature writing in his current position as the Southern Bureau Chief at Axios Local. Michael shares how his experience as an English major helped him explore the idea of being weird and looking for those unconventional stories. Plus, he recalls how he stumbled into writing his first book, The Vote Collectors, and how being an author has impacted his role as a journalist.
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As a journalist for more than 20 years, Jonathan Choe’s passion lies in telling the stories that often go untold. In this episode, he takes us behind the scenes as a Senior Fellow at Discovery Institute and shares how his multi-media storytelling efforts bring insight and perspective to Seattle’s ongoing homeless crisis. He also talks about his very public exit from ABC’s Seattle affiliate KOMO after covering a Proud Boys rally, and how at the end of the day, all he can do as a journalist is shine a light on issues that matter to the community.
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After Deadline goes global! This week’s guest Teresa Wright is a Canadian journalist, who covers politics and health at Global News – and the two may overlap more than you think. With more than 15 years of experience, Teresa knows journalism inside and out but is learning that social media and online hate can cloud the field. With the added pressure of distrust toward the media, Teresa explains that journalists have to have a passion for the truth; they need to be “storytellers and truth seekers”.
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Thirty-five years at one TV station is unheard of in today’s industry… but that’s how long Jamie Costello has been at working at WMAR in his hometown of Baltimore County. Because he's been around the block a time or two, he's got a lot of insight to share and even some notes for younger reporters looking to get in the game. Listen in as Jamie shares his thoughts on staying in the same city and building lasting industry relationships, how television news has changed over the years, and what he's doing to adapt to the changing landscape of journalism.
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It’s not every day you come face to face with A-list celebrities – unless of course you're the Breaking News Editor for Rolling Stone and former Editor at People Magazine. Jodi Guglielmi chased her journalism dream all the way to New York City and now writes for one of the top entertainment publications in the world. She shares her favorite celebrity encounters, the importance of internships, and how she broke into the industry with the determination not to take no for an answer.
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Where is the last place you would want to be recognized? Well, WTOP Radio’s well-known Neal Augenstein has plenty of stories to share about being recognized in the strangest places. That type of recognition comes from being in the business over 25 years. In fact, Neal was the first reporter to use an iPhone as his primary field production device. Listen in to discover how the journalism industry has developed and changed right in front of this news veteran’s eyes.
Watch this episode on YouTube: https://youtu.be/5tSHdzCTxdE
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Eating, drinking and reviewing? It seems like the dream job, right? This week we are joined by Nycci Nellis, the founder and publisher of “The List You Are On It” – one of the premiere resources for all things food and wine in the D.C. area. Nycci explains the vast and ever changing world of food media and how being in the right place at the right time led her to find her niche in D.C.
Watch this episode on YouTube: https://www.youtube.com/watch?v=yazMxfCvDUA
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You can often see right through a political journalist’s reporting and easily guess which side of the spectrum they favor… but not with this week’s guest. Tim Boyum is a Political Anchor at Spectrum News 1 in Charlotte, NC and he’s dedicated his reporting to delivering a fair and objective look at North Carolina's politics. Tim is also no stranger to the podcasting mic as the host of his own political news podcast called “Tying it Together.”
Click Here to Watch “Leaving Personal Politics Out of Political Reporting with Spectrum News 1’s Tim Boyum” on YouTube
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We’re launching After Deadline with a heavy hitter in the journalism world. David Folkenflik is a Media Correspondent at NPR whose reporting is focused on the relationship between the press, politicians, and the general public. David is a seasoned journalist with over 20 years of industry experience and shares how the media landscape has shifted and adapted as a result of politics over the decades.
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Coming soon to headphones near you...
It’s After Deadline. The stories are filed, the calls are made, the last Tweet has been posted, and now it’s time to unwind. One by one, harried reporters belly up to the….well not the bar, but the podcasting mic.
After Deadline: The Media Podcast features hosts Kathy Fowler and Marc Silverstein, – that’s us if you didn’t catch it already. We’re recovering journalists who have gone to “The Darkside” and now work as PR and marketing gurus.
Each episode features industry-leading reporters, writers and producers spilling the tea on what really happens behind the scenes. Overworked and under attack by the fake news critics, our guests share the secrets to not just surviving, but succeeding in the cutthroat and neverending 24/7 news industry.
Plus we’ve already got a stacked line up: here’s a quick preview.
- Media Correspondent at NPR
- Breaking News Editor at Rolling Stone
- Senior Fellow at Discovery Institute
- Health Reporter at Global News
- Business Reporter at the Dallas Morning News
And that’s just to just name a few… We hope you’ll join us, After Deadline.
Have you ever purchased something from the brand of a celebrity or influencer you admire? Recently, we’ve seen a rise in celebrity brands, especially in the beauty, health, and wellness categories – and there’s a PR strategy behind it.
We’ve invited Dulma Altan, who has gained lots of traction on TikTok for talking business and sharing advice geared towards female entrepreneurs, to fill us in on the PR strategy behind celebrity and influencer brands.
Contact Dulma: @iamdulma on TikTok
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Check out 1631 Digital News: https://1631digitalnews.com/
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When a scandal rocks the news cycle, everyone anxiously awaits the celeb’s “first public interview.” Did you know that the network and journalist they choose to interview with is crucial to framing their reputation? Tune in as Marc and Kathy break down some of the most famous “post-scandal” interviews and if they were a PR success or a total bust.
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Anti-marketing is taking the world of advertising by storm. As counterintuitive as it may sound, this approach defies archaic marketing norms and draws on reverse psychology to hook consumers.
This week, we invited Senior Director of Product Marketing at Salesforce, Jodi Innerfield, to enlighten us with her perspective on this less conventional marketing method and share why it’s so effective. You don’t want to miss this one!
Contact Jodi: http://www.jodibeth.com/
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It’s time for a crash course on franchises. What is a franchise? What is it like to own a franchise? What are the pros and cons? If these questions have ever crossed your mind, you’ve come to the right place.
This week we invited Mark Harrington, Chief Lugging Officer at Junk Luggers of Gainesville, Virginia, to share his valuable experiences and inside scoop. After listening, you may even want to purchase a franchise of your own!
Contact Mark: https://www.junkluggersofgainesville.com/about-us/meet-the-team/28735-mark-harrington.html
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Ever wonder what it's ACTUALLY like to work in PR? Marc and Kathy are passing the mics this week to the younger and much cooler members of the On The Marc Media team.
Just a few years out of college, Marin and Kacey dispel myths, share some personal challenges and of course, give advice and lessons learned along the way.
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It’s time to get social… on LINKEDIN–the world’s largest professional network on the web. And, contrary to popular opinion, your LinkedIn presence isn’t JUST for finding a job… it’s also an invaluable tool for building your brand, finding new leads, and closing deals.
This week we invited LinkedIn expert, Tracy Enos, to share all her tips and tricks for leveraging LinkedIn – including using the poll feature. It just may just be the key to catching the attention of your next client… you’ll have to tune in to find out how and why!
FREE LinkedIn Checklist: theultimateprofilechecklist.com
Contact Tracy: https://www.linkedin.com/in/tracyenos/
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With 2022 upon us, the Bickersteins are reflecting back on and, of course, arguing about some of the biggest PR hits and misses that took over the internet in 2021. From hilarious and successful PR stunts to tone-deaf “crisis management” (if you can even call it that), listen as Marc and Kathy discuss the brands that showed widespread success, those that missed the “marc”, and some insights into industry trends for this year.
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Recycling, volunteering, donating… all good things, right? Well, it turns out when your business gives back, people love it! This week #OffTheMarc tackles corporate social responsibility with Chastity Heyward, author of the Forbes article, “The Growing Importance Of Social Responsibility In Business.”
As a business coach expert, Chastity advises brands on ways to engage in social responsibility practices to benefit their brand and the world. So come think outside the box and learn to become a good (corporate) neighbor!
Contact Chastity: https://twitter.com/outspokenwifey
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When Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, Tik Tok, Twitter and Facebook are at the center of ad campaigns. The job of what used to be called ‘Spokespeople’ are now in the hands of social media influencers and content creators.
This week’s very special guest is Lexy Silverstein, an influencer/content creator who reps numerous brands and supports sustainable fashion. (She’s also our daughter.) Listen in as we learn how influencers live up to their job description.
Contact Lexy: lexysilverstein@gmail.com
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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, examines influencer marketing, influencer marketing campaigns, and social media marketing. Check out our other episodes about marketing, public relations, social media, and more.
Between finding an honest news source, a reliable car dealership, or even a capable carpenter for your house, it is hard to be trusting in 2021. The internet tells us a lot of information. The problem? A lot of it is contradictory!
An authentic brand acts with integrity and transparency through its mission, values, and branding. Authenticity is essential because consumers are intuitive; they can tell if and when a brand is acting dishonestly. Lucky for us, we have the perfect guest to help navigate this. Stacey Kovalsky has over 25 years of communication experience and serves as the Senior Director of Global Communications for US Polo Assn. Listen in as Stacey shares her top tips to help brands stay in the spotlight for the right reasons on this week’s episode of #OffTheMarc!
Contact Stacey: https://www.linkedin.com/in/staceykovalsky/
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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, examines brand authenticity, fake news, cancel culture, and business values. Check out our other episodes about marketing, public relations, social media, and more.
What was your favorite bedtime story growing up? Chances are you remember the characters, your parent’s voice, your favorite spot on the couch. Chances also are you already forgot your boss’s presentation this morning. Why? ENGAGEMENT.
This week’s guest knows a thing or two about engaging audience members. Seth Erikson, branding and storytelling professional, wrote his own book titled, “How to Hack Humans: Storytelling for Startups.” Come learn how a shared story can connect with customers and investors –giving your startup a big leg up.
Contact Seth: https://www.storifyagency.com/
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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, examines startup communications, startup branding, and startup storytelling. Audience engagement is essential. Check out our other episodes about marketing, public relations, social media, and more.
Social media is loud. An ad for cat toys, a sponsored trip to Bora Bora, a celebrity’s newest mansion tour...You're pulled in every direction. You may be asking, how can I distinguish myself online in such a busy environment?
While it’s a difficult feat, doing so will not only help your personal online image, but your brand’s image as well. The key? Be authentic and be consistent. Listen in as Caroline Castrillon, founder of Corporate Escape Artist, advises business owners on how to create a personal brand that will build rapport with consumers. Patience is key, as results do not come overnight. But it’s never too early to get started on breaking through that noise! Come take a seat with Marc, Kathy and Caroline on the ride to credible branding.
Contact Caroline: https://corporateescapeartist.com/
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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, covers all things branding: personal branding, authentic branding, and business branding. Building a strong personal brand is key to your business’s success. Check out our other episodes about marketing, public relations, social media, and more.
You spend hours drafting the perfect media pitch, but a reporter will decide in about 10 seconds if it’s worth their time – that’s it.
Pitching is one of the hardest #PR skills, so who better to have on than NBC4 Washington’s very own assistant news director, Matt Glassman! This week’s episode of #OffTheMarc discusses the ins and outs of the craft (hint: yes, those email subject lines are important!). Matt speaks on the reporter’s perspective about the importance of building relationships between PR professionals and those in the newsroom. Listen in to hear how a pitch makes it to primetime.
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Everyone can agree that ketchup is the superior condiment for the perfect burger. No? You don’t like ketchup? Well, ketchup lovers and haters alike are going to want to tune in to learn how ketchup and marketing pair together to help you create the perfect business strategy.
Marc and Kathy sit down with strategist and founder of nb.Marketing, Nicole Bernard, as she uncovers the secrets to crafting the perfect foundation for your marketing strategy. She also reflects on her experience working with large corporations, start-ups, nonprofits, and small businesses. From owning a brewery to starting her own company, Nicole has vast experience marketing at all levels. You don’t want to miss this jam-packed episode!
Contact Nicole: https://nb.marketing/
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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, discusses marketing strategy and the necessary components often missed for effective marketing messaging. Learn how to implement impactful digital and social media marketing that is well planned. Check out our other episodes about marketing, public relations, social media, and more.
True or False? The COVID-19 pandemic causes charitable donations to plummet. That’s a trick question right? People were out of work, money was tight, so obviously donations decreased... However, the reality was quite the opposite (hats off to you, humanity!). The question now is: how can nonprofits keep up the influx of donations as the world reopens?
This week Marc and Kathy catch a glimpse into the nonprofit world with Ben Chambers, the leader of fundraising at Team Kat and Mouse in St. Louis. Join us as Ben shares his expertise on the key ways to fundraise, both in and out of the COVID world.
Contact Ben: ben@teamkatandmouse.com
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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, discusses nonprofit communications and fundraising campaigns. Discover how fundraising and nonprofit communications strategy is essential to successful charity campaigns. Check out our other episodes about marketing, public relations, social media, and more.
Much of today’s communication is done through likes and comments on Instagram, or emojis, and reactions on Facebook. All of the funny cat videos and TikTok challenges aside, social media can be an extremely useful tool to communicate your brand across many different cultures. The burning question for many though is how to do it effectively...
So, where do you start? This week, Marc and Kathy talk with cultural communication expert Wesley Dean about the increasingly diverse global marketplace and the best way to communicate and respect other cultures in your messaging. In addition, Wesley reminisces about his vast travel experiences including in the Andes Mountains, the Savanna in Tanzania, and many more.
Kathy, Marc, and Wesley's flight of communicating the right message across cultures has a few open seats, are you boarding?
Contact Wesley: https://www.wesleydean.co/
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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, explores cross-cultural communication and international public relations. Learn how global public relations and global communications impact brand messaging. Check out our other episodes about marketing, public relations, social media, and more.
After a small break, (did you even notice?) Marc and Kathy are back with even more bickering, trending topics, and off-the-charts guests as they kick off Season 2 of Off The Marc! This week, Marc and Kathy bring it back to the PR basics and bicker about creating the perfect media pitch.
Drafting a media pitch can be one of the most challenging writing assignments you’ll do. Why? Because reporters are tough to please, they usually decide if what you wrote is worth their time in five seconds or less. Discover Marc and Kathy’s tricks of the trade to make sure your pitch hits their inbox with a bang and doesn’t end up in the trash.
Oh yeah, and does Mary’s dress “wave” or “sway”? Find out on this week’s episode!
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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, is all about media pitching. Learn about writing a media pitch and using a media pitch as a public relations tool. Pitching the media can help get the attention of tv news reporters and get you on TV news. Check out our other episodes about marketing, public relations, social media, and more.
With 15% of the world living with some kind of disability, accessibility is not an option. When your content isn’t accessible, not only do you alienate individuals with disabilities, you also lose potential customers. From captioning videos to adding alt text on images, creating and posting inclusive content is crucial to ensuring everyone has equal access to your product or service.
So, how do you make your content more inclusive? This week, in honor of Disability Pride Month, Marc and Kathy connected with Nichelle Roberts, Account Supervisor at Siren Communications in Toronto. Nichelle has a passion for accessibility in the digital and social media spaces and shares how inclusivity is vital to success for businesses big and small.
Connect with Nichelle: https://sirencommunications.com/
Connect with Marc & Kathy: info@onthemarcmedia.com
Check out 1631 Digital News: https://1631digitalnews.com/
From packed crowds of music lovers in a concert arena to virtual meetings filled with thousands of industry professionals, the pandemic turned the events industry upside down. While there is room to begin the transition back to “normal,” the events industry is still on high alert and adapting to new guidance every day.
So, what can your business do to accommodate this new environment? This week, Loren Maisels, President of LOMA Marketing Agency, joins the podcast to talk all things events in 2020 and beyond. She shares her company’s experience when meetings and conferences first came to a screeching halt in March 2020, how they pivoted to planning memorable virtual experiences and how she expects the world of event planning will continue to evolve in a post-pandemic world.
Connect with Loren via email at loren@lomaagency.com.
Discover 1631 Digital News for the latest news, sports, tech and more at: 1631DigitalNews.com
Looking to get media attention for your next post-pandemic event? Visit www.onthemarcmedia.com or email info@onthemarcmedia.com.
What started with TikTok has now turned into the new “must-have” for every social media platform. From YouTube Shorts to Instagram Reels, short-form video is taking the internet (and social media users’ short attention spans) by storm.
So, how can your business use short-form videos to catch and keep social media users’ attention? This week, Marc connected with Senior VP of Communications and Marketing at Terentia, Laura Bedrossian, for insights on how some unexpected businesses are using short-form video to reach new audiences. And spoiler alert – creating content is so quick and easy, your business can hop on the bandwagon too.
Want to connect with Laura? Find her on Twitter: https://twitter.com/LauraBedrossian
Discover 1631 Digital News for the latest news, sports, tech and more at: 1631DigitalNews.com
Want to boost your social media presence? We can help! Visit www.onthemarcmedia.com or email info@onthemarcmedia.com.
Remember when everyone panicked about the gas shortage and started to fill TRASH BAGS with gas?!! Yeah, that’s what we call panic, and it could have been prevented with the right PR message. Experts Joe and Chad McLeod share their perspectives on how strategic PR can help calm the panic when a crisis occurs, especially in a post-pandemic world. From true emergencies to fake news-induced mania, the Florida-based duo discusses the recent Colonial Gas Line shutdown, consumer fear and the ‘ASAP’ method to mitigate panic. Listen in as they discuss weathering PR storms, and how to come out (mostly) unscathed.
Want to connect with Joe & Chad? Visit their website: https://mcleodcommunications.com/
Discover 1631 Digital News for the latest news, sports, tech and more at: 1631DigitalNews.com
Need strategic messaging to help calm the panic during your businesses’ next crisis? We can help! Visit www.onthemarcmedia.com or email info@onthemarcmedia.com.
We’re talking about all things Generation Z on this week’s episode of Off The Marc... or as Marc would call them, “Generation Misunderstood” (he too was a skeptic before this episode). While they may enjoy Instagramming every moment of the day and appear addicted to their phones, Gen Z is a force to be reckoned with on the social media scene. A single post can make or break a brand in milliseconds. Or in the case of politics, decide the outcome of an election… there's no way Biden would’ve won the 2020 Presidential Election without Gen Z’s support.
Their wants, needs, likes and dislikes are shaking up companies’ priorities in every industry. So how can you stay in-trend and on top of the game to keep your Gen Z customers coming back? Listen as Marc and Kathy share inside tips (with some expected bickering along the way).
Need help changing up your brand or shifting to meet the needs of Gen Z? We can help! Visit www.onthemarcmedia.com or email info@onthemarcmedia.com.
Discover 1631 Digital News for the latest news, sports, tech and more at 1631DigitalNews.com
We are talking all about relationships… and no, not Marc and Kathy’s (although maybe that’s another episode). In this episode, we dive into the importance of making and maintaining professional connections in the fast-paced world of public relations. President of Victoire & Co. and PR expert Rachel Huff joins Marc and Kathy for an in-depth look at networking for your business. Building successful relationships and developing new connections can save your business--if you’re willing to work at it. (And guess what? It’s not as painful as it sounds.)
Ready to build your next professional relationship? Check out Rachel’s company, Victoire & Co. at www.victoireco.com
Want to connect with Marc & Kathy? Visit www.onthemarcmedia.com or email info@onthemarcmedia.com.
Discover 1631 Digital News for the latest news, sports, tech, and more at 1631DigitalNews.com
Are you ready for the media? Every organization thinks they should be spotlighted favorably on air and in print, but not every organization is prepared for the influx of calls, emails, and interview requests media coverage creates. This week, Marc and Kathy share their checklist of must-completes before the camera crew comes rolling in...or come in rolling. From having a nicely designed website to ordering enough inventory to meet the demand, learn how to make sure your organization doesn’t create a crisis by failing to plan and prepare.
Not sure where to start? Our team of PR gurus and media-savvy professionals can help you and your business get in tip-top shape for your next camera-ready moment.
For more information, visit www.onthemarcmedia.com or email info@onthemarcmedia.com
Check out 1631 Digital News for the latest news, sports, tech, and more at 1631DigitalNews.com
Videos don’t go viral overnight… well, some do, but it’s like rolling the dice. When you spend precious revenue on video marketing, you don’t want to throw its success to chance. That’s why investing in creative storytelling is essential, and adding a dash of humor doesn’t hurt to increase your odds of earning mega views.
FunnySalesVideos founder Joseph Wilkins stops by Off The Marc to share why he thinks the idea of going “viral” is outdated, and every sales video needs to have a solid strategy behind it.
Marc, Kathy, and Joseph discuss the importance of investing in videos that will convert into sales for your business by focusing on the message, your audience, and leveraging humor – and you don’t need to be funny to do it! (You just need to find someone who is!)
To stay on top of the latest news, check out 1631 Digital News at www.1631DigitalNews.com
For more information, visit www.onthemarcmedia.com or email info@onthemarcmedia.com.
This week Marc and Kathy let everyone in on a little secret – all reporters play the same games when trying to capture a story. From ambushing public figures under fire to using hidden cameras to capture a person off-guard, they know all the tricks because they’ve been there (and sometimes done that) as veteran reporters.
So why turn to a former reporter as the expert during a crisis? Because they know exactly what the media is thinking and the tactics they use to get the story they want. Learn how Marc and Kathy have capitalized on their past experiences and leveraged their knowledge of the media to help businesses when they are facing a major PR crisis.
For more information, visit www.onthemarcmedia.com or email info@onthemarcmedia.com.
Kathy’s in. Marc’s out. It takes an exclusive invitation to be on Clubhouse--and only one of our hosts has it. Clubhouse is the hot new audio-only app that’s dominating social media with its high-profile users and niche chatrooms. With opportunities for networking, business growth, and building personal connections, it’s obvious why everyone wants in. The catch? No posts, no comments, and no one can join without a coveted invite. (Sorry, Marc!)
So, how can your business use Clubhouse to its full potential? Marc and Kathy connect with social audio expert and founder of Voicebot.ai, Bret Kinsella, for exclusive insights on Clubhouse’s rising popularity and how to use it for your business.
For more information, visit onthemarcmedia.com or email offthemarc@onthemarcmedia.com
We’re talking about mega PR crises in this episode of the Bickersteins. Everyone from politicians to big companies, to entertainers and more are "stepping in it" lately. Senator Ted CanCruz, host Chris Harrison from The Bachelor, a school board caught mocking parents, it’s like there’s something in the water causing prominent people to make bad decisions.
Kathy and Marc weigh in on these major blunders, then battle over how to get the apologies ready. Even better, they explain how effective crisis communications could have changed the outcomes. Tune in and see how your solutions stack up against the Bickersteins.
The year started off with a bang with the US Capitol being attacked by supporters of he who shall not be named, and then Joe Biden was sworn in as the 46th President of the United States. So do you stay quiet about these as a business or do you speak out about your political views? Marc and Kathy welcomed Dr. James Bailey, a professor at George Washington University to weigh in on the topic, as he had published a study exploring the hard-hitting questions. Will it affect your clientele? Will people still want to work for you? All of this and more are answered in this week's episode so get comfy.
They're back and bickering (surprise surprise). This week's episode recaps the biggest PR wins and disasters. See who won 2020 and who didn't quite make it. From pelotons to politics and everything in between, Marc and Kathy are covering it all. Listen and download now!
The Bickersteins battle it out over The War on Christmas and your business. Tis' the season for them to argue over whether you should be saying 'Merry Christmas' or 'Happy Holidays'. Listen and download now.
Studies show 42% of Americans don't plan on getting the coronavirus vaccine right away. In this episode of Off The Marc with The Bickersteins, Kathy and Marc debate ways to market the shots. There are plenty of hurdles to overcome: fear of side effects, skepticism, distrust, and even figuring out ways to get people to return for the required second shot. One plan is an outright payment, making compliance part of the stimulus plan. But Kathy and Marc have plenty of other ideas for sending the right messages. If only they could agree on any of them. Because, ya' know, they bicker.
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss TikTok and Instagram Reels. The differences, the similarities, how people make money from these, and all of the latest trends. They took to their newest staff member, Katelyn Eldred, to give them some more information on this as she is a former social media manager and lover of both platforms. Find out what the latest is in this episode of Off The Marc With The Bickersteins.
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss perfecting your business' video strategy.
In the days of COVID-19 and remote culture, video has been thrust to the center stage. As Marc says, “If your business isn’t doing video–you should be. And if your business is doing video–make sure you’re doing it right.”
To discuss video strategy and production, Marc and Kathy, of course, took to youtube. This week’s guest, Meredith Marsh (also known as “VidProMom” by her 50K subscribers) reveals the secrets to perfecting your video strategy.
Subscribe to VidProMom to watch Meredith’s hacks and tutorials on all things video.
This week on Off The Marc With The Bickersteins, Marc and Kathy open up a dialogue about some serious topics.
Companies are rebranding because their names or logos are outdated, problematic, and/or racist, especially during this period of social change.
To help guide the conversation, Mike Jackson, CEO of 2050 Marketing joins the episode to discuss brands like the Washington Redskins, Aunt Jemima, Uncle Ben’s, and Eskimo Pies who are making big and important changes right now. But how much does authenticity play a role in making the change? What conversations need to be had internally and externally during a rebrand like this?
“These brands really need to act, and they need to be authentic,” says Mike Jackson. Find out Mike’s take on how companies should and should not approach rebranding.
Mike Jackson is a regular contributor on CNBC and sits on the Board of Directors for many organizations. Mike’s marketing approach at 2050 Marketing is very unique. He looks at what the United States will look like in 2050 from a marketing perspective to help businesses set up brands that will thrive now and in the future.
Get in touch with Mike Jackson.
Disclaimer: This Episode was recorded on 7/16/20, events and details may have changed.
Did you know you ONLY need three good sentences to make sure your target audience finds your blog? This week on Off The Marc with the Bickersteins, Marc and Kathy are geeking out over a topic that a lot of companies want and need to know more about: SEO and SEM. To help, Marc and Kathy have called on Nick Blazer, the "King of SEO”.
Atigro’s Digital Marketing Director Nick Blazer provides the best SEO and SEM hacks to lead potential prospects to your website. You'll learn how to improve search rankings, optimize your website, and run the best ads.
Connect with Nick
Learn more about Atigro
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss "Karens", cancel culture, and the risk to you and your company's reputation. What will you do if an employee is caught on camera for saying the wrong thing? How can you protect yourself from a scandal?
Special guest Dr. Elliot Schreiber gives expert advice to executives looking to mitigate reputation risk and build an indestructible brand reputation.
Elliot explains, “You have to decide–what are the values that you live with? What will you tolerate and not tolerate? We see cultures in companies where anything goes and eventually they’ll have some real problems."
Dr. Elliot Schreiber:Dr. Elliot Schreiber has gained an international reputation as one of the most knowledgeable and experienced experts in brand management, as well as reputation and reputation risk management. He is unique in having been a top corporate executive, academic and consultant.
He has been a speaker at many leading global business conferences, has written and been published widely. Check out his book: 20 Questions Boards of Directors Should be Asking About Strategy Execution.Read More About Elliot
Connect with Elliot
How can you make your business relevant and build revenue during COVID-19? Are you taking the right steps to avoid disaster when you reopen?
This week, on Off The Marc With The Bickersteins, Marc and Kathy discuss reopening your business. They look at past downturns, deciding which companies missed the mark and who marketed their way to the top. Plus, Marc and Kathy reveal the marketing and PR strategies every business should implement when reopening during COVID-19.