Marketing + Margaritas: Recent Episodes
Rebel Nation
If you are looking for some straight up marketing advice that’s super chilled and also a bit of a laugh, then grab yourself a drink and get ready for Marketing + Margaritas. A podcast that makes marketing entertaining, brought to you by Rebel Nation, direct from regional Queensland.
In this week’s episode of Marketing + Margaritas, Jade shares insights from Rebel Nation’s recent brand refresh, revealing three key reasons why a refresh might be the right move for your business too.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this week’s episode of Marketing + Margaritas, Jade is joined by Maree from CareerForce Australia to discuss how to build a staff retention strategy that works for your business! Get ready to discover some insider tips to power up not just your team, but your own personal development.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this week’s episode of Marketing + Margaritas, Jade delivers some great advice on how to tap into online reading styles + gives you a sneak peek into our new Copywriting Essentials Course, which is now on demand!
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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Ever wonder how to juggle multiple brands without dropping the ball? This week on Marketing + Margaritas, we’re diving into the wisdom of Maddy Connors – a powerhouse behind some of Mackay’s most iconic businesses.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this week’s episode, discover the purpose behind your logo suite + style guide. Our guess is that you never would have thought about why you’ve got all those logos + we’re here to give you the inside info 😉
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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Whether you already have one or you’re considering getting one, discover how to get the most out of your marketing retainer. A retainer can seem like a big commitment for your business, but we promise you that just like any long-term relationship – yes, it has its pros and cons, but it’s worth it 😉
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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We get it, socials are a lot. On one hand, it takes up your time + there are a bunch of platforms to choose from. It’s easy to be overwhelmed. But on the other hand, it’s a direct line of communication to your clients + a potential way to reach new ones. In our humble opinion, it’s worth the effort 😉
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this week’s episode of Marketing + Margaritas, Jade is joined by business wellness coach, Kristy Wilson. Together, they do a deep dive on what you can do to keep your business running smoothly.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In last week’s episode, Jade ran through how to set up a marketing campaign. In this week’s shorty soundbite, we show you how to follow up your campaign + ask the right questions to get the most out of your data.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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Marketing campaigns are super important. From attracting new hires, to boosting sales, a campaign will help get you where you want to be. But like with any business venture, it’s easier with a plan. So join Jade in this week’s ep of Marketing + Margaritas, where she breaks down her process for running a marketing campaign!
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this episode of Marketing + Margaritas, Jade gets in early to share her top three tips to help you with the overwhelming task of Christmas gift shopping for your clients, suppliers + team.
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In-house marketing is a whole other kettle of fish. From balancing budgets, managing expectations from the higher ups, + doing the whole thing by yourself, it can be an ordeal. That’s why Jade is joined this week by in-house marketer extraordinaire, Jaime Newborn, to give us her top tips for marketing your business from a non-agency perspective.
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In this week’s episode of Marketing + Margaritas, Jade breaks down how she works on her business while working in the business. It’s chock full of business-y goodness, give it a listen!
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this week’s episode of Marketing + Margaritas, Jade is joined by Lee Brake to help you find your tone of voice for your brand. Practical tips, some inspo to lean on, what more could you want 😉
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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Meta ads can be daunting. We get it, spending money on something you’re not sure about is hard. That’s why in this week’s episode of Marketing + Margaritas, Jade gives you some guidance on how to approach your Meta ad spend.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this week’s episode of Marketing + Margaritas, Jade is joined by Amanda from Mackay Whitsunday Life. Together they go through some tips + tricks to maximise the effectiveness of your print advertising.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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Yes, proofing can suck, but the consequences of not doing it can suck a whole lot more. In this week’s shorty soundbite episode of Marketing + Margaritas, Jade breaks down her top tips for checking proofs that are sent your way. Not that you need them, because you always double check your stuff right 😉
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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If you’ve ever had the pleasure of working with Fi from Coffee + Hops, you know how good she is at her job. That’s why for this episode of Marketing + Margaritas, Jade got her to spill the beans on how to make a kickass image library for your business!
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When someone comes to your site, they’ve usually got a goal in mind. Your job as a site owner is to provide a strong, prominent, + easy to see call-to-action (CTA) that makes it as easy as possible to accomplish that goal. Want to learn how? Better tune into this week’s episode of Marketing + Margarita’s.
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Accessibility + inclusive are terms that get thrown about a lot. But what do they mean? How does it apply to marketing? And how can you start to incorporate this into your marketing materials?
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Life is short. Eat the icecream, chase that big holiday, change your job if you feel like it. If all of that sounds a bit scary, then tune into this episode of Marketing + Margaritas where Jade encourages you to chase your dreams, + offers a little advice to help navigate the risks.
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Not-for-profits are a tremendous effort that are held together with passion, hard work + a shoestring budget. To dig deeper on the subject, Jade invited Mackay Community Foundation chair, Frances Easton, to help provide insight on what makes these pillars of our community run smoothly.
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In this week’s shorty soundbite, Jade goes through the LinkedIn relevancy score. What is it? How can you use it for your business? What does it have in common with birds? Curious? Guess you’ll have to listen to find out how 😉
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Radio isn’t dying, it’s thriving + can be an awesome way to promote your business. But like any marketing, it takes strategy + a kickass message to make the most of it. Join Jade as she interviews Rebecca Trewick from Southern Cross Austereo to get the lowdown on radio.
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Billboards are one of those things that a lot of people ask about. So to help take away some of that guesswork, this week’s episode of Marketing + Margaritas sets out to demystify billboards + whether they’re a good fit for your business.
This week on Marketing + Margaritas, Jade is joined by the wonderful Michelle from One Hungry Mumma. From a humble kitchen hobbyist, doing it for the love of cooking, to cooking gourmand – Michelle has grown her business to not only sell condiments, but full-blown culinary experiences! She’s an incredibly talented individual who we can all learn from!
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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It is a tough time to be looking for new employees. There is a tonne of options + conditions are rough. So, in this shorty soundbite, Jade presents 3 questions to hone your recruitment marketing message to increase its effectiveness.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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Marketing is complex, it’s the meeting point of several seemingly disconnected skill sets, planning, data analysis, communication, and technical savvy that all marry together to create something greater than the sum of its parts. In this episode of Marketing + Margaritas, Jade + Vicki dive down that rabbit hole together to help break it down for you!
Over the past 20 years, Vicki has lived + breathed marketing across a range of industries + business sizes. Currently, in addition to running her own business (Cool Chain – https://coolchainmackay.com.au), she also works for Greater Whitsunday Alliance (https://www.greaterwhitsundayalliance...), helping them market our region through the lens of economic development.
In Vicki’s words; “Marketing is all about think, feel, do”. As marketers, we influence thoughts, which will affect your feelings, and then drive your actions. This could make someone choose to engage in your services, or it could drive them away if you’re not a good fit.
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Facebook events are awesome, they help get more eyes on your event, act as a central hub for info on your event, + help provide content for your other socials. That’s why this week’s episode is all about what makes a good Facebook event + some common traps to watch out for!
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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Small businesses are the backbone of the Australian economy. Supporting them is not only an awesome economic choice, but an option to give back to the place you live + work. So in this episode of Marketing + Margaritas, Jade goes through her top tips to help support local.
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Meta Pixel is one of those terms that we use a lot that stumps our non-marketing counterparts. So, in this shorty soundbite of Marketing + Margaritas Jade sets out to demystify it for you!
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this jam-packed episode of Marketing + Margaritas, Jade is joined by the wonderful Maree from CareerForce Australia to help you map out your ideal life. She’ll push you to dream big + realise the wide variety of opportunities available to you, regardless of your age or background.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this soundbite episode of Marketing + Margaritas, Jade goes over how she tackles business planning. From planning through to execution, Jade has developed a framework that helps keep Rebel moving onwards + upwards.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In this episode of Marketing + Margaritas, Jade is joined by Rebel’s Web Developer Taren to get down and analytical with your data. To that end, we’ll be showing our screen for big portions of the episode so we definitely recommend watching this one on YouTube if you get the chance.
Relevant links:
Google Analytics - https://analytics.google.com/analytics/web/
Meta - https://business.facebook.com
LinkedIn - https://www.linkedin.com
Meta Ads https://adsmanager.facebook.com/adsmanager/manage/
Mailchimp - https://mailchimp.com/
Bing Places - http://www.bingplaces.com/
Google Business - http://www.google.com/business
Local Search - https://www.localsearch.com.au
Sensis (Yellow Pages) - http://www.sensis.com.au/sensis-free-listing
Start Local - https://www.startlocal.com.au/
True Local - https://www.truelocal.com.au/add-business
Clarity - https://clarity.microsoft.com
Google Postmaster - https://www.gmail.com/postmaster/
Ahrefs - https://ahrefs.com
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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This week on Marketing + Margaritas, Jade goes over one of the best passive ways to build credibility for your business. Your Google Business profile helps build credibility, shows all your important details to potential clients + gives them an easy way to leave a review. The best part, it’s set and forget. Oh, and did we mention that it’s FREE?!?
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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From hating socials with a fiery passion to consistently posting on his Instagram, James from Cloud Three is an awesome case study on getting comfortable with socials. That’s why Jade has brought him back for his second appearance on Marketing + Margaritas this week! Tune in to see his top tips to get your socials up to scratch.
We really enjoyed having James on this week’s episode and hope you did too! If you want to see more of him, you can check out his Instagram here: https://www.instagram.com/cloudthreea... or his website here: https://cloudthree.com.au/
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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In our first episode back for 2024, Jade goes over her recommendations for how to stay on top of marketing trends. While it would be nice to have constantly be up-to-date with everything happening in the world of marketing, it’s just not possible.
To see what marketing channels the team at Rebel use to keep up-to-date with our marketing, check out the full blog post here: www.rebelnation.com.au/podcast/staying-on-top-of-marketing-trends.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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We’re in the triple digits now, and to celebrate Jade is offering the opportunity to win a 1-on-1 marketing session with her. To enter, all you have to do is subscribe to our podcast on whatever platform you listen to, we’ll be releasing a soundbite sometime in the new year with the next steps so stay tuned 😉
For our big 100-episode, Jade is joined by Geoff from SBB Partners to run through how to stand out in a crowded niche. Geoff works in accounting, which is not the most glamourous of professions, and has fierce competition. With the wide array of accounting services on offer and different levels of qualifications, it’s super important to have cut through and a strong point of difference. Geoff gives us his top tips on breaking the mould, without losing your professionalism.
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SEO is one of those terms that we get asked about a lot here at Rebel Nation. We get it, search engine optimisation sounds boring and hard but in this soundbite episode of Marketing + Margaritas, Jade tries to break down what SEO is, and why it’s so important for your business.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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On this week’s episode of Marketing + Margaritas, Jade explores startup strategies with Steve Boxall from the Resources Centre of Excellence (RCOE). Steve has a wealth of experience and knowledge and it was a real treat to sit him down and pick his brain. If you want to learn more, be sure to tune into episode 98 of Marketing + Margaritas!
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ChatGPT has quickly become one of our favourite tools to kickstart our writing, from helping with content ideas to refining our existing pieces of copy. It’s a super powerful program and in this week’s soundbite, Jade goes through some tips for getting started with ChatGPT.
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Marketing is essential for business success, but are your team members on board? In this episode of Marketing + Margaritas, Heath from Inspec Industries shares his top tips to ensure your crew is all in with creating content for socials.
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We’ve said it before, and we’ll say it again – start building your email database! How? Jade dives into the different ways you can prompt your audience to sign up for your email list in soundbite episode 95.
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James Cashion-Lozell from Cloud Three joined Jade in episode 94 of Marketing + Margaritas to dive into the world of using your website to convert visitors into customers. James’ experience and passion for all things digital means he knows a thing or two about websites and how each element can affect the outcome you’re after – conversions.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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Networking is a vital piece of the puzzle in growing a business and in this episode of Marketing + Margaritas Jade explains why it’s so valuable and how to start making connections.
Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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Ash-Lee Johnson joins Jade in this episode of Marketing + Margaritas to talk all things small business. From challenges to triumphs, Ash-Lee has seen it all and dives into her experience being on the inside as an outsider. Tune in to gain valuable insights and a different perspective on small business.
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When it comes to small business, there’s so much you can and could be doing in the digital marketing realm. So, to clear up the confusion and uncertainty, we’re giving you the essentials in episode 91 of Marketing + Margaritas.
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Episode 90 of Marketing + Margaritas breaks down what website functionality is in the simplest way possible, and trust us, it's not as scary as it sounds. Our Website Developer, Taren Mcauley, takes us through what your website can automate for you and your customers to make the experience seamless and enjoyable.
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In episode 89 Jade dives into social proofing, what it is and why it’s useful. Social proof isn't just a buzzword – it's a useful tool that can turn curious onlookers into loyal customers. When potential customers see others raving about a product or service, it builds trust and nudges them towards making a purchase. If you’re keen to learn about the different forms of social proofing and how they’re useful, tune in to episode 89 of Marketing + Margaritas.
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There is a plethora of marketing opportunities in Mackay and regional towns. From traditional media to digital platforms, the sky is the limit! In this episode of Marketing + Margaritas, Jade shares her mega list of all the marketing channels available in Mackay and how they can successfully get your message across.
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Setting up a basic LinkedIn ad isn’t rocket science, a lot of it is just common sense. The best way to learn a new platform is to have a play and find what works best for you and your business. Tune in to episode 87 to hear Jade’s run down on LinkedIn Campaign Manager and how it’s actually a lot less scary than it seems.
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In episode 86 of Marketing + Margaritas Jade is joined by Steven Pace from CQUniversity to discuss what it’s like studying in the creative field in 2023. Steven also shares his experience in both education and digital media – for example he witnessed the launch of Google! If you love everything digital and tech, you’ll love this episode.
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In episode 85 of Marketing + Margaritas Jade discusses why choosing a social media platform should be intentional and what to consider when making the decision. It doesn’t matter what ‘the kids are doing these days’ if they’re not your target audience.
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Kylie Porter from Greater Whitsunday Alliance joined Jade for episode 84 of Marketing + Margaritas and shared some seriously valuable advice. From starting out to achieving the bigger picture, we dived into everything marketing and business.
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So, you have a website, and it looks good, functions fine, does what you need to it to do… for the most part. However, you’re really looking for more conversions, quality leads and how to automate your sales process. In this episode, we talk you through the best way to assess your website’s performance and what you can do to further optimise it. Plus, a lot of our tips will actually save you time – big bonus!
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We dive into how you can develop a brand with a focus on people and build a story that best represents you and your business’s core values in this episode of Marketing + Margaritas. And who better to weigh in on this topic than Maree Franettovich from CareerForce Australia, an expert in people with a passion for business. Maree shares her wealth of knowledge on people and how to build a strong, compelling brand that appeals to them.
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It’s time to get personal. People like to feel special, and when your business can deliver that, they associate that good feeling with your business. You’ve most likely been doing this already with customers you know, but what about the ones you don’t know and how can you achieve that same feeling for a large audience? Tune in to learn more and find out why personalised marketing is so important.
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New technology doesn’t need to be scary or overwhelming, in fact it’s quite the opposite. The purpose of IT is to make your day-to-day easier and more efficient, so you have time to do what you do best. Tune in to this episode to hear Andrew from NQBE share his thoughts and expertise about new tech for businesses and how to best use it.
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If you’re curious about how we started Marketing + Margaritas and looking for a few tips on how to start your own podcast, this is the episode for you. We let you in on what we’ve learnt, what equipment and software we use – and what we would have done differently. Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast
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A voice that sounds and feels unique to a business changes how the audience responds to marketing. The trick is creating a voice that speaks to who you want to attract, then using it across everything. From social posts to business cards, as with everything in marketing, consistency is key. The more you use a specific tone of voice, the more people will recognise your business and start to connect with who you (the business) are.
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Are project management tools worth the set up? With so many different platforms, tools and processes, as a business owner, it can be difficult to decide if it’s worth the time and effort. Tune in to hear our thoughts on project management tools and (spoiler) our favourite one, Asana.
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Tune in to hear the ups and downs of Kelly Menzies’ first year in business and what marketing tactics worked for her start up, Local Eyes Optometrists.
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Not every business has the budget for full marketing campaigns, but that doesn’t mean you can’t dip your toes into marketing at all. There’s some seriously effective, budget-friendly tactics that anyone can do. Whether it’s online or offline, showing up is the first step. The rest of the steps? You’ll just have to tune in to find out!
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When it comes to running a business, time is a valuable asset. That's why, when we started our journey, we knew it was crucial to hire a Virtual Assistant (VA) who could handle the process-driven tasks related to administration and accounts.
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Meta ads are one of the most cost-effective and successful ways to reach your target audience. In this soundbite episode, we go into detail about one of Meta ads’ best features – lookalike audiences.
Tune in to discover why lookalike audiences might be the answer you’ve been looking for and how to implement them.
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When you've got a niche and an amazing point of difference, it's easier to create marketing that sets you apart from the competition. For those in a more saturated market (think retail), getting your message across can sometimes be a real struggle. To help get those gears turning, Jade interviewed Wendy from Healthy Clean and Green to give you some tips and tricks for getting your marketing message outlined and out there.
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So you've got your awesome, on brand, stunning new brochure/business card/capability statement designed and are ready to show it to the world, now you just need to figure out what all these printing terms mean... Lucky for you, in this week's soundbite episode, Jade and Alanna go over some considerations to make when going through the printing process. That way you're confident that whatever you are printing, it's 100% in-line with the rest of your material.
PS We looked it up - GSM stands for Grams per Square Metre 🧐
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Take an inside tip from the crew who manage multiple social media accounts (including some for years on end!) - a social media cheat sheet is a super easy and effective way of keeping your socials fresh, and on track. We'll take you step-by-step on how to complete the cheat sheet, which you can download right here > https://rebel-nation-rocks.squarespace.com/s/Social-media-cheat-sheet-TEMPLATE-mmme.docxWant to know more about content themes? Make sure you mix a margarita before tuning in to our very first episode about theme days - our podcasting experience is obviously lacking but the content quality is still there!https://www.rebelnation.com.au/podcast/marketing-and-margaritas-episode-1-theme-daysLike what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast Want to know more about us? Feel free to have a stalk + get to know us better here https://www.rebelnation.com.au/ or here https://www.facebook.com/rebelnationmarketing plus there's also this one https://www.instagram.com/rebelnationmarketing/
One of the beauties of digital marketing is the FREE data you have access to! Email Marketing Analytics has so many insights that will help tailor your message to your audience but also see what articles pique their interest with the click-through rates.
WRAP UP TIP >>
Unsubscribes can actually be a good thing! They help you identify who's truly interested in your brand. Consider scrubbing your email list and removing inactive subscribers to improve analytics and domain ranking.
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Marketing and IT services occasionally overlap, so we partnered with David Tranter from TranTech Computers to help explain the best service provider for these services that can crossover between marketing and IT.
Helpful resources >
Listen to our first collaboration ep with TranTech Computers about domain name, website and email hosting. Episode 24 Hosting 101: Domain name vs website vs email
For those of you wanting to know the total tallies for both 😉
Marketing = 5
IT = 5
Both = 3
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With so many new businesses taking off, we’ve had a rush of people coming to us not knowing where to start with their marketing. Listen to this week’s shorty episode to find out the basics to start your marketing journey.
Hint > Go back and listen to EP 48 if you want some more advice on starting a business.
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In the era of smartphones and tablets, having a mobile-responsive website is crucial. And it’s no longer just about your site being mobile responsive – it needs to be a good mobile experience as well. Let’s find out about how to make your website looking marvelous on mobile.
Screenfly.org
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Networking can be super awkward for newbies but with preparation and some helpful tips and tricks of the trade, you can make good use of your time at events. Listen to this week’s soundbite ep to hear three things to remember when going to a networking event.
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In contrast to our previous episodes about LinkedIn and Instagram, we realised we hadn't given Facebook the attention it deserves. With its size and constant changes, we have to admit – we were sort of putting it off. But – here it is!
Brand Values episode > https://www.rebelnation.com.au/podcast/how-to-identify-your-brand-values?rq=Brand
Content strategy episode > Marketing + Margaritas Episode 9 - Content Marketing Strategy — Rebel Nation
SEO Episode > https://www.rebelnation.com.au/podcast/marketing-and-margaritas-episode-4-seo?rq=SEO
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If you’re one of the many who have never gone back and finished their LinkedIn profile later – or the last time it was updated was years ago – start with these three things we outline in this week’s episode.
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Marketing is a crucial part of any business, but at some point, you may not want to do it yourself. There are three options to consider when it comes to marketing: in-house, agency, and freelancer – each with its own pros and cons.
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Creating client avatars is a great way of putting a “face to the client”. Watch the latest soundbite ep to see how creating avatars can help you tailor your marketing messages and strategies to resonate with your audience on a deeper level, and build a stronger, more meaningful relationship with them.
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Running a successful business requires more than just providing great products or services. You also have the opportunity to create a valuable asset that can grow and adapt over time. Whether you plan to keep your business for the long-term or sell it in the future, there are three key marketing things that can help make it even more valuable.
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We’re officially back for the year!
This week’s shorty ep answers a frequently asked question we get - should I update my logo? Like all marketing, there isn't a simple yes or no answer, however, we give some advice on when you should consider updating your company's logo and branding.
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This week’s shorty ep, and the last for 2022, goes through some helpful tips and tricks to streamline your content (blogs, website, social media posts etc) to save time – and still create great content. Tune in to hear how to effectively use your time for content creation.
You will see us in the new year, cheers.
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He was only one month into the job, but Lani and I were both super impressed by the new CEO of Mackay Isaac Tourism (MIT) – Al Grundy. He’s lovely and friendly and all that, but man – as soon as we started talking tourism, the passion and knowledge and experience that he brings to the table – it was an awesome interview.
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The market size of the online shopping industry has grown 19.6% on average each year over the last five years since 2017. Having your products available online for your customers to purchase, at any time, makes life easy for your buyers. Listen to this quick soundbite ep to hear the reasons you should have your own eCommerce website.
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Berta Collins from Mount Pleasant Centre joined us for this week’s ep to discuss what it’s like to manage the marketing for a shopping centre with over 70 stores – and how her experiences can help retailers of any size. What works and what doesn’t work when marketing in this industry? Tune in to hear more!
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This soundbite episode answers one of the common questions we receive, particularly in training, “How do we get more reach on socials?”. There are a lot of different ways to improve your social media game and reach more people - find out by tuning in.
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In this episode, Jay Shipston from Triple M joins us to discuss how he built and developed his own personal brand over the years – while in the spotlight. We talk through the differences in developing Jay’s brand when it’s just one person (compared to a business) and how to stay relevant and ‘true’ to yourself over the years.
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We often get asked, “How often should I send my clients email marketing? Every week or once a month?” In this shorty episode, we talk through how often/ when you should be sending your audience emails.
The end of the year is fast approaching, and Christmas will be here before you know it! Start getting organised with your EOY marketing activities with a checklist below that you might want to implement to advise your clients and suppliers of when you will be closed.
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Whether or not you think that posting on Google My Business is useful, you should – at the very least – own your profile! This soundbite ep covers the steps on how to do that.
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From an engineering career to having her own photography business - Fiona Kroll from Coffee + Hops Photography took us through her top five tips for taking Insta-worthy pics. Below is a quick rundown and listen to the ep if you want to hear more.
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We are frequently asked, “What is the best way to market by business?” and the answer comes down to your goals, audience, messaging and which channels suit your brand.
HELPFUL TIP: Listen to our 3-part series on how to build your marketing strategy – start at episode 37.
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We are joined by the amazing Ange Hurley from Wallace and Wallace Lawyers to run through the legal and marketing overlap. Ange discusses what legal rights we have with our works and what we shouldn’t be doing with other people’s works.
WRAP-UP TIP:
If you are starting a business, before you jump into marketing please see an accountant and a lawyer to set you up. And then we can jump into the fun design stuff.
For the full episode notes be sure to check out our website rebelnation.com.au/podcast
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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It’s important to keep your brand values in mind when marketing your business. If you stand for being eco-friendly, then your marketing activities should align with this – listen to this week’s ep to find out more.
HELPFUL RESOURCES:
Here are some companies that are helping with eco-friendly marketing.
Social Dot – A digital business card that can include links to electronic documents.
Turn – Reusable cup system for events and businesses.
The Simple Promo Co – These guys have a great range of merch with a focus on sustainability.
For the full episode notes be sure to check out our website rebelnation.com.au/podcast
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
DISCLAIMER: Strong language is used during this podcast episode.
Connecting with other people is part of our biology – connecting with brands, not so much. That’s why building your own personal brand can help to build your business’s brand.
Anyone can have a personal brand, you don’t need to be the owner of the business to have your face and logo recognised.
Working on your brand.
Just like a business, you need to work out what you want to be known for. How are people going to recognise and describe you?
Personal branding activities to consider:
· Headshots > have a variety of brand-aligned headshots that can be used for various things, eg LinkedIn profile, on socials, email sigs (if that’s your thing) and so on.
· Bio > have short and long versions of your bio to use that are NOT a retelling of your resume, they’re about what value you can offer as a professional.
· LinkedIn > upgrade your profile and start posting, regularly.
· Face-to-face networking > sign up with local organisations that host events. Attending these events opens up opportunities to create connections with other industry professionals.
· Speakers pack > create a pack that includes your bio, headshot, testimonials and topics of discussion that you can present.
· Create content > whatever suits you best, eg email marketing, blog posts, social media, podcasting etc.
HELPFUL TIP: Build your credibility as part of your personal brand, to up your know/like/trust factor. This could include industry and association memberships, displaying quals on your LinkedIn profile, social proofing (reviews/testimonials) and anything else that gives you a third party stamp of approval.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
Google Analytics is retiring UA (Universal Analytics) and has introduced GA4 (Google Analytics 4).
What is Google Analytics?
It’s a free and easy product from Google that allows you to track and analyse your website’s performance. The data it offers up is MASSIVE, and it’s at no cost – you just have to set it up, and then check in on that info (preferably on the regular!).
HELPFUL TIP: SET UP GA4 NOW!!
Universal Analytics will stop processing data on 1 July 2023 and you won’t have access to your previous data – so the sooner you set up the new version of Google Analytics (ie GA4), the better!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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This week, we caught up with Abby-Jane Walsh from Stomping Elephants to have a chat about how she keeps Stomping’s socials fresh and engaging with the same constant key messages.
Follow Stomping Elephants here:
Instagram: https://www.instagram.com/stompingelephants/
Facebook: https://www.facebook.com/stompingelephants
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
Welcome to our Sound Bite series - shorty episodes that cover off on one little thought, idea or FAQ that’s been on our minds.
.au is here!
All current owners of .com.au domains have been offered their new .au domains first, so it’s a good idea to grab yours before they all go public. Contact your IT or web developer or you – if you manage your own domains – to purchase it and point the new domain at your current website.
For example, as well as rebelnation.com.au – we also have rebelnation.au
HELPFUL TIP: If you don’t know who manages your current domain/s, now is the time to find out!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
If you haven’t already, listen to Part 1 and 2 of our Making of a Marketing Strategy series – which is all about researching yourself, your audience, determining your key messaging and then creating the marketing activity plan.
In this week’s episode, we discuss the implementation of your marking plan (yayyy).
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
Welcome to our Sound Bite series - shorty episodes that covers off on one little thought, idea or FAQ that’s been on our minds.
In this soundbite episode, Jade fills us in on her very best piece of marketing advice for businesses.
Before you continue reading - no, we aren’t giving this hot tip away here, you will have to tune in and listen for yourself.
HELPFUL TIP: Go back and listen to episode 38 on how to find your brand values.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
If you haven’t already, listen to Part 1 of our Making of a Marketing Strategy series – which is all about researching, goal setting, target marketing analysis and determining your key messages.
HELPFUL RESOURCE: Download our FREE marketing strategy template >> https://rebelnation.com.au/s/Marketing-Templates.zip
The next step is to develop your marketing activity plan – bring on the brainstorming! Using your research and planning foundations from part 1, you are going to identify activities that will suit and align with your brand goals.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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Your brand is how people view your business - it’s the personality, the tone, the values that make you different from the next guy. Hmmm brand values, what a great topic - let’s look at that one some more!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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Having a plan of where you want to go and how you are going to get there is so important for businesses to have in place. Over the next three episodes, we are going to give you some helpful points to create your marketing strategy to help achieve your big business goals.
Helpful resources
Download our FREE Marketing Strategy template to start creating your strategy from www.Rebelnation.com.au
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
Recruitment is soooo tough right now - especially in the industrial sector. No matter what industry you’re in though, we think you’re going to find this chat with Brad Eveleigh from Frontline Equipment Maintenance super useful, insightful and a bit of a laugh - enjoy!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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SHOUT OUT
Thank you to Mackay Regional Council for allowing us access to use the new Creative Studio at the Gordon White Library – you should definitely check it out.
Shout out to Jemma Carey from the Mackay Entertainment and Convention Centre (The MECC) for joining us on this week’s Marketing + Margarita’s episode!
MARKETING EVENTS
You know that friend you have, the one who organises the group to attend events?
Event marketing targets that one friend of yours to gather the troupe and buy the tickets. Because let’s be real, without that organised friend we would never make it to anything.
Event marketing varies depending on the type of event you are creating and the people you are bringing together. From conferences and large-scale exhibitions to business meetings and training, the marketing platforms changes depending on the target audience.
Marketing styles have evolved over the years to connect with a niche audience, while also continuing with brand awareness through everyday marketing. Finding where your intended audience “lives” and what content they’re looking for is so important, events can no longer just push out marketing without having a strategic plan in place.
Two of Jemma’s current favourite event marketing tools include:
· High touch engagement – going out into the community and connecting with our audiences face-to-face
· Social media – particularly Facebook for all event information
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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Branding products with your company’s logo is a bigger deal than you think, from materials and colours to the feel of it in your hands, it all makes a difference to your clients. Think about who you are giving the gift to, why you’re giving it, and what they would enjoy receiving. The merch you order may just generate some unsuspected leads.
Jade and Alanna team up with Jenelle from Brandfactor to discuss some tips and tricks for your next merchandise order.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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Lead gen is simply creating leads for your business, and leads are persons interested in your company’s product or service in any form. To strategically plan leads, we discuss the steps to generate the interest of your audience and convert them into your new favourite client.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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One of our fave parts of digital marketing is digital ads - which are kind of like supercharged, super-targeted, super cost effective traditional ads. In this ep, we give you the lowdown on Google Ads (including search, display and YouTube), Facebook's Ads Manager, LinkedIn ads and ads on media sites.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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Thanks to Fallon Drewett from The Just Saying Project for baring it all in this episode! We talk all about getting deep and meaningful on socials, how people respond and why putting yourself out there can be so challenging.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
If you’ve been handed a free Google product to track your website’s analytics – why wouldn’t you use it? Analytics are key to all sorts of insights on how you can improve your website, and your overall marketing overall.
We’re joined by the lovely Nicolette from The Neighbourhood Hub (TNH) as we tackle marketing for not-for-profit organisations and the challenges they encounter. They’re proof that when your budget, time and resources are limited, social media can be a massive pot of gold if used correctly.
Starting a business is always risky but can be super exciting and oh so rewarding. Our boss lady, Jade, has started three businesses herself, bought a business and if that’s not enough, she went on to start a side arm of that business!! We’re by no means legal beagles or accountant extraordinaires – we’re just plain old marketers who have some tips for getting a new business off to a good start!
When it comes to your website, the home page is often the page most viewers see first. It also happens to be the page many viewers leave your site from the most. This means you have a few seconds, literally the blink of an eye, to make a lasting impression on people visiting your site.
Based on our experience, we’ve put together a neat list of what we think constitutes a good home page structure. You’re welcome!
If you’ve played around with Facebook ads – great job! If you’re ready to take your ads to the next step and unlock their potential then you may want to listen to us spill the beans on advanced targeting for Facebook Ads. Get pumped!
Having a business that’s digitally accessible – no matter the time or location – could be the difference between where your business is now and where you want it to be. Here’s our three easy wins you can implement RIGHT NOW to make your business more digitally accessible.
We invited our friend David Tranter from TranTech Computers back to chat hosting with us, and he actually agreed – despite our heckling back in episode 18 on our top 5 cyber security secrets. We asked him to demystify (aka try to dumb down) the different types of hosting that we encounter as a business. It’s a question we get asked a lot by clients and we had some questions ourselves for David to clarify.
Whether you’re a school leaver, uni student or looking to change careers, a question we get asked a lot here at Rebel Nation is, “How can I get started in the marketing industry?”.
There are many ways to get into marketing, and so many different roles and fields once you’re in the door. Not to mention new roles developing all the time as the industry grows and changes. From social media management/content creator, communications and creative copywriting, marketing strategist, graphic design, videography to website design and development - marketing really is a diverse realm.
When it comes to planning out your marketing, be it for the year ahead or for a specific campaign, there is a formula to how our team work out the ins and outs of what we want to cover. And we’re feeling generous enough to share it with you!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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You might not realise it, but a well-maintained email database is a MASSIVE marketing asset for your business. Having a bank of people who know, like and trust ready and willing to buy what you’ve got to sell – who doesn’t want that?!?
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
If you’re planning to sell your stuff online - whether it be products or services - there are a lot of pros, cons and costings to consider – so, here is our beginners list of things to have a think about as you start your business’ eComm journey.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
Between new features, changing algorithms, elusive shadow-bans, and the ever changing laws of social media - it can be super exhausting trying to keep up with Gen Zs that seem to be born with this knowledge! Well, we refuse to be left behind by the iGeneration, which is why we decided to break down one of our favourite platforms - #Instagram. Also sparked by the fact that we tried our hand at reels, and found some great success and with not-too-much effort - which is what we’ll share with you. Stay tuned to the end!
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
This week we have a special guest that joined us in studio – David from TranTech computers.
We have enlisted the help of David to shed some light on a not-so-sexy, but super crucial topic: Cyber Security. It’s so important to protect any digital information that your business creates and stores, and in case you haven’t given a thought – we’ve put together this episode to get you started.
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
If you’ve been following Marketing + Margaritas, you may have seen the topic of repurposing content coming up. So, what exactly is repurposing? Think of it as wearing your favourite shirt - you know the one with that cool thingamabob on the front? Once you’ve worn it, are you going to throw it away? Probably not. You’re most likely going to wear it again, but with a different pair of shoes or pants. You’ll make it work for you but in a different way. Newsflash: the same goes for your precious content!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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Identifying and considering your ideal customer is something that can so easily get overlooked once you’re in the thick of doing business and caught in the pattern of reactively servicing the clients who walk in your door. What we’re going to talk about today is proactively looking at who you want to do business with. Working with those fun, easy to please, pay-on-time clients is the sweet spot. Who wouldn’t want more of them?! When you work with people who are a good fit for you, you’re going to give them better outcomes – it’s that simple. Win and win!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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Recruitment is definitely a hot topic at the moment, especially for our region in particular. We’ve recently sent out a business survey, and and found that many businesses are in dire need of the same thing - quality, skilled people to join their business. So we thought, there’s no better time than now to address a critical issue from a marketing perspective. Let’s get into it!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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No matter your size, rebranding is a big decision to make - and there’s a lot that needs to be considered. On the other hand, a rebrand done well is fantastic for gaining exposure with new potential clients and strengthening your profile with current clients and suppliers.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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This topic was brought to us by one of our listeners, Charlene! She emailed in wanting to know more about key data. Her question being that there are so many metrics that can be measured, what are the key ones to tell how you are doing? Now that’s a really great question, and an even better excused for us to mic up and serve it you in the form of a fresh new episode of Marketing + Margaritas!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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This week’s episode of Marketing + Margaritas is the gift that keeps on giving… quite literally. We’re giving you three of our most effective, yet simple tips on choosing a corporate gift that will make an impact. We’re saying goodbye to ‘freebies’ that clog up handbags and counters, and saying hello to gifts that really connect with your audience.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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In this week’s episode of Marketing + Margaritas we donned our safety glasses and hazmat suits for some serious marketing myth busting! Ok, well it wasn’t quite that cool, but we did get real about some common myths we come across in our industry. Because I mean, let’s face it, aren’t there already enough hurdles to jump to keep your business at the top of its field, without having to worry about what is and isn’t truth?!
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Having the right graphic designer in your corner can be the equivalent of having a fantastical unicorn in your back pocket (cue the confetti). They can vividly bring your vision and brand to life, with great detail. But the extent of their magical abilities greatly depends on the direction given - after all, no one is a mind reader. So, we’ve put together our top three tips to consider before talking to a designer, to make the process faster and smoother - giving you more back for your buck!Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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We’re back and we’re serving up another fresh episode full of insights. This week, we’re talking about content marketing strategies. Sounds complicated, but need to panic as we break it down and show you how simple it can be. So stay tuned, take advantage of our free content calendar download and master your very own content strategy for your business or brand.
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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In this week’s episode of Marketing + Margaritas, we’re taking you through a few simple steps to help improve your website optimisation. Your website is a living part of your marketing. And just like any child, we need to love, care for, clean up and feed our website-babies on a regular basis. Okay, we’re being a bit dramatic - but we do love looking after websites! And with the help of our super informative podcast (if we do say so ourselves) , you can too!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
This week, we’re taking a deep dive into everything LinkedIn. It’s one of those social media platforms that a lot of people know of but aren’t actually leveraging how powerful this tool could be for their business and/or career. Gone are the days of boring and corporate style profiles, we’ll show you how to add in that all-important personality, while still staying professional. Stay tuned because this episode is packed full of tips!Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
This episode of Marketing + Margaritas has been Rebel Certified! Tune in for some branding tips you may not have considered to take your brand to the next level. Small, subtle additions that will undoubtedly improve the brand experience for your clients.Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
This week’s episode is all about how to choose the right social media platform to suit your business. Since we’re all about practicing what we preach, we also whipped up some mango margaritas for the occasion… and it went swell. In fact, it went so swell that we may have spilled way more tips than we anticipated!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
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Here’s an episode you won’t want to miss - we’re giving you the ins and outs on how you can improve your Google ranking. While SEO may sound like a daunting concept, we’ve broken it down into tried and tested, bite-sized bits of info that you can implement yourself. Have a listen and thank us later!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
We’re back with our third episode of Marketing + Margaritas! Want to make the most of those advertising dollars? Then you might want to have a listen as we talk you through Facebook Ads Manager. Chances are, your business is already on Facebook - so you might as well up your digital street cred, and give your business an online boost!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
We made it… to record our second episode of Marketing + Margaritas. Sit back or carry on working (because that’s the cool thing about podcasts) and have a laugh with us as we share some of our most valuable insights on everything email marketing - well, as much as we could fit into thirty minutes!
Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/
If you are looking for some straight up marketing advice that’s super chilled and also a bit of a laugh, then grab yourself a drink and get ready for Marketing + Margaritas. A podcast that makes marketing entertaining, brought to you by Rebel Nation, direct from regional Queensland.
Like what you heard? Check out Rebel's full library of podcasts here -http://www.rebelnation.com.au/podcast
Want to know more about us? Feel free to have a stalk + get to know us better here - www.rebelnation.com.au or here - www.facebook.com/rebelnationmarketing + there's also this one - www.instagram.com/rebelnationmarketing