Poole Communications' Marketing Minute: Recent Episodes
Sally Kintz
Poole Communications Marketing Minute helps keep you updated on the latest marketing trends, tools and tricks to build your business. These quick podcasts will help you grow your company by putting solid marketing advice into practice.
Repeat the name of your business and your message frequently for the greatest impact. Don't get lost in this media saturated world.
Results are what your customer is looking for. Consider final results whenever you start a marketing campaign and then track those results.
With a salute to Seth Godin - What is your "Purple Cow"? What makes your company stand out from the crowd? Here are some ideas to consider.
Sometimes dress can get a little too casual. Take pride in your appearance and the appearance of your employees to give the very best impression.
Tips on the best way to use social media advertising to promote your business. Take advantage of these strategies.
Your customer needs to hear from you in a variety of ways. What is the best media mix for your company? Here are a few ideas.
Who are your competitors and allies? What are they doing that is successful and how can you do it even better.
Don't let one bad employee spoil your company's reputation. Hire slow and fire fast and only keep the very best people.
A mobile app may be a good fit for your customers when used appropriately with a great working website.
Use blank space to your advantage in all of your marketing materials. Inform, don't overwhelm your customer.
Print advertising just isn't working anymore, it's time to go digital and here are some tips to get the most from your digital advertising.
Color has a powerful impact and your customer base needs to be considered when you choose color in your marketing materials.
This growing social media platform can help launch your business and reach an entirely new audience in a powerful, visual way.
Are you marketing from your customers' view or from your own? Always market from your customers view for greater success.
What your website needs to have and the simple focus that will help pull customers to your business.
What are well designed marketing materials and where do you go to get them? Your marketing materials are your first impression. Make that impression count.
Are your marketing dollars being spent in the best possible way? Look at where your customers are and focus on meeting them where they are.
In tough economic times it's tempting to take on any customer, but you and your customer will be happier when you are a good fit for each other. Here's what to look for.
Here are a series of FREE things you can do to promote your business. They are simple, but will require just a bit of your time. Consider these tips when you don't have a large budget.
Websites can bring customers right to your door by building credibility and highlighting your service or product.
When you make a promise, keep it. The importance of your word is still a critical part of doing business in our modern world - and one that can set you apart from the competition.
Consider collaboration when you don't have a very large marketing budget. Teaming up with a complimentary business could be the best thing for your company.
If you are in business, you not only need a LinkedIn personal page, but a business page as well. This is the perfect place to highlight and promote your business using a highly regarded business social platform.
Do you have a logo and are you using it correctly. The right branding can launch your business to the next level. Here are a few tips.
Press releases still work. Here's how to write one that will get published and help you promote your business in a way that takes a little time, but not a lot of money.
I know the word budget strikes fear in your heart, but a budget is important. Here are some quick steps to building a budget that works for your company.
Facebook is a great tool for branding and building your business. Here are some quick tips to help you better leverage Facebook to grow your company.
Have you taken the time to value your existing customers? So many companies focus on gathering in new clients and neglect their existing loyal customer base. Here are a few ideas for you to improve relations with your existing customers.
Do you have a system for staying in contact with your clients? This episode gives you a few easy ideas to start using right away.
Don't get so busy working IN your business that you forget to work ON your business. Cast your net out and pull in new business with a strategy that you work on consistently