Heat Press for Profit: Recent Episodes
Josh Ellsworth
The Heat Press for Profit Podcast is designed to help apparel decorators grow their sales. Tune in to listen to hosted conversations with entrepreneurs around the country. Gain real-life insight on opportunities and better understand top challenges with running an apparel decorating business with a heat press.
The apparel decoration industry is shifting toward faster, more flexible production models. In this episode, we break down how on-demand heat printing helps decorators reduce risk, improve margins, and respond quickly to customer demand. From order fulfillment and inventory management to business growth and scalability, discover why heat printing has become a critical tool for modern decorated apparel businesses.
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What’s actually working in decorated apparel right now? And what’s quietly hurting your margins? In this episode, two leading experts break down the biggest challenges shops are facing today, from production hurdles and pricing pressure to evolving trends in heat printing and promo. Expect straightforward answers, practical strategies you can use right away, and a chance to get your own questions answered live.
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In this episode, we’re joined by Dane Clement, Vice President and Executive Creative Director, to cover graphic design fundamentals for apparel decoration and the t-shirt business. Learn how to create heat printing–ready designs, translate artwork across decoration methods, and develop graphics that stand out, sell, and connect with customers.
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Host Lizz Riedy is celebrating her birthday month with 41 things she’s loving right now in apparel decoration, from emerging trends and unexpected favorites to a few bold hot takes.
Part trend report, part behind-the-scenes insight, this episode is packed with ideas, inspiration, and what’s actually standing out in the industry right now. If you’re a decorator looking for fresh perspective, you’ll want this list.
FOR BUZZSPROUT:
Consumers today want customization that evolves with their identity. In this session, we’ll explore how apparel transfers mirror modern tattoo culture offering bold self-expression without permanent commitment. Learn how , personalization, placement, and wearable identity are influencing decorated apparel and reshaping customer expectations.
Your customers are already craving personalized expression , transfers are your opportunity to deliver it quickly, creatively, and profitably.
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Join Lizz and special guest Andy from The Garment Decorators Podcast for a can’t-miss conversation on the shift that separates struggling decorators from scalable businesses. While beginners bounce from trend to trend, pros are building systems that keep paying off long after the hype fades.
In this episode, we’re calling out the biggest myths in apparel decoration and breaking down what drives growth. If you’re ready to stop guessing and start thinking like a pro, this one’s for you.
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Pro Day on Tour is in the books, and we’re recapping it all! In this episode, we’re sharing the biggest takeaways, standout moments, and behind-the-scenes highlights from the tour stop in Kansas City. From the latest heat printing trends and equipment demos to the conversations, questions, and ideas that sparked throughout the day, you’ll hear what made this event memorable.
Whether you attended in person or missed it, tune in for a fast-paced recap packed with insights and a look at what’s next for decorators and apparel businesses.
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From standout designs to scroll-stopping content, we’re diving into why some ideas go viral in the apparel space and others don’t. We’ll explore how social media impacts visibility, what makes customers engage, and how to turn your posts into profit, not just likes.
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Not all fabrics are created equal and knowing the difference can save you headaches (and money!). Join us on Heat Press for Profit as we break down fabrics, common mistakes, and smart ways to make every heat press job a win.
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Curious about sublimation but not sure where to start? In this episode, we explore how modern shops are using sublimation for full-color performance wear, promotional products, niche markets, and short-run customization. You’ll learn where it delivers the strongest return, what limitations to watch for, and how to decide if it belongs in your current production model.
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Print on Demand isn’t a trend, it’s a growth strategy. In this episode of Heat Press for Profit, we’re recapping key takeaways from the STAHLS’ POD Conference and breaking down what scalable growth actually looks like in 2026. POD lets you launch fast, test designs, and capture demand without betting on inventory. But when orders start rolling in, the real question is, can your operation keep up? Tune in to unpack how POD + fulfillment centers create true automation, when it’s smart to outsource, and how to build a brand that scales without late nights, packed shelves, or shipping chaos.
In this episode of Heat Press for Profit, we’re unpacking everything that came out of January’s trade shows and what it means for your business in 2026.
We’ll break down the products that drew the biggest crowds, the decoration methods shops are moving toward, and the business strategies that kept coming up in conversations with successful decorators. You’ll learn where the industry is investing, which categories are heating up, and how to position your shop to stay competitive as the market shifts.
Didn’t make it to the shows? We’ve got you covered!
The future of apparel decorating is moving fast and if you’re not ahead of the trends, your business could be playing catch-up. In this episode, we break down the must-watch innovations, hottest techniques, and game-changing products set to dominate 2026. From heat printing breakthroughs to design trends your customers will crave, we’re giving you the insider scoop that others won’t.
Tune in because the trends wait for no one. Are you ready to lead, or will you follow?
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DTF may be dominating the conversation, but it’s not the only technology making waves. In this episode, we dig into the heat printing and decoration methods that deserve just as much attention. From hybrid screen printed transfers, dimensional emblems to specialty finishes. This conversation will challenge assumptions, spotlight emerging trends, and help you see beyond DTF.
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This week on the Heat Press for Profit podcast, we’re diving into the world of screen printing and the game-changing Stampinator! We're spilling the secrets on how the Stampinator is changing the game for decorators everywhere and making custom designs faster, easier, and more precise than ever. We’ll break down how to get the most out of your screen printing projects, share insider tips from industry pros, and explore why this tool is creating such a buzz in the decorating world.
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In the world of heat printing , collaboration is everything. This episode explores the power of partnerships and how connecting with the right people, products, and platforms can elevate your business. Tune in for real-world insights and proven strategies to build stronger collaborations that drive success. Join Lizz and our guest Patrick from Siser as we reveal heat printing and partnership secrets you don’t want to miss!
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Thinking about skipping a trade show? Think again! Tune in as we dive into how trade shows can spark fresh ideas, connect you with industry pros, and give your business the boost you didn’t know you needed. In this episode, we'll unpack why attending a trade show can be one of the smartest investments you make. From networking and education to discovering new products and technologies, learn how to make the most of your trade show experience and bring real value back to your business.
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Get ready for the holiday season with expert strategies designed to maximize sales and minimize stress! We’re spilling the insider secrets on planning, marketing, and executing holiday campaigns that actually work. Join Lizz and Mia and get ahead before everyone else catches on!
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Join Lizz and special guest Dave Conner as they recap the grand opening of STAHLS’ Fulfill ONE (SF-1). Discover how this groundbreaking, sustainable print-on-demand hub is reshaping custom apparel and hard goods with unmatched speed, precision, and innovation.
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In this episode, we will discuss the impact of Pro Day at Stahls', exploring how the event equips decorators with the knowledge and tools to strengthen their business. Through focused training sessions and hands-on learning opportunities, Pro Day is designed to help professionals refine their skills and stay ahead in a competitive market. We’ll also highlight GPX Pro Day, discussing how these events work together to create valuable pathways for continued education and growth in the apparel decoration industry.
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In the fast-paced world of garment decoration, trends, technology, and customer expectations are always evolving. In this episode, we share seven proven strategies to keep your business ahead of the curve and top of mind with customers. Whether you’re a seasoned shop owner or just starting out, you’ll walk away with actionable ideas to keep your brand fresh, relevant, and profitable.
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In this episode of Heat Press for Profit, Dave talks with Jeff Fiorucci, the innovative screen printer and innovator behind the Stampinator. Designed to benefit both screen printing and heat transfer production, you’ll hear first hand how the Stampinator was developed to help decorators of all sizes boost output, improve consistency and simplify production. If you’re looking to level up your shop without overhauling your entire setup, this episode is a must-watch.
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Struggling to keep the orders flowing? Want more work? Don't know how to land that dream client? In this episode of Heat Press for Profit, Dave shares some proven ways apparel decorators and print shops are landing more orders and building better customer relationships. Learn how to:
- Capture more leads online
- Land new clients with strategic samples
- Build simple outbound sales systems that work
- Reactivate old customers by adding real value, not just discounts
Real ideas. Real results. Let’s help you sell more.
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We’re still buzzing from the Apparel Decoration Summit this week! In this episode of the Heat Press for Profit Podcast, Join Dave for a recap of the event, covering it all: The state of the industry, what shops big and small are talking about, the challenges they’re facing and the biggest takeaways from the event. With the apparel industry evolving faster than ever, these insights and action items will help you build a smarter, stronger, more future-ready business, regardless of your business size.
- Why automation is no longer optional
- How niche markets create consistent growth
- The rise of on-demand fulfillment and online stores
- Smart ways to streamline production and reduce labor dependency
- How AI is reshaping outreach, approvals, and internal ops
- Tips to spark outbound sales and customer attraction
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In this episode of Heat Press for Profit, we are diving into the high-energy world of selling at events and festivals. Whether you're popping up at local markets or setting up shop at major music festivals, we’re sharing tried-and-true tips to help you stand out, attract a crowd, and turn heat-pressed products into real profits.
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From hat bars to farmers markets and little league tournaments, on-site printing is one of the fastest ways to turn a profit with your heat press. In this episode, we're breaking it all down on how decorators are making thousands in a single night with minimal setup and risk. Learn how to sell and stand out at live events with real-world tips, proven strategies and the right gear.
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Want to grow your apparel business faster? Join Dave to discuss the most common screen printed transfer questions, all to help you save time, boost profits, and press with confidence. These answers could be the game-changer your shop or t-shirt business needs.
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What do you get when you bring a heat press to Manhattan Beach? A high-impact, high-profit opportunity that shows just how far heat printing can go.
Your host, Jenna Sackett, will be joined by co-host, Kelly Walters, Director of Experiential Marketing at STAHLS’. They'll go behind the scenes of our custom hat bar activation at the Skechers SPLASH event - a silent auction fundraiser supporting the Roundhouse Aquarium.
We break down:
- How heat printers can maximize revenue at live events
- Why OTTO hats and STAHLS’ presses made the perfect pairing
- The business case for pop-up customization bars
- How purpose-driven printing builds stronger brand relevance
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In this episode of the Heat Press for Profit Podcast, Dave covers the fundamentals of efficiency in apparel decorating and the impact it has for decorators big or small. Learn how streamlining your workflow from order intake to production can help you save time, reduce mistakes, and increase profits. Whether you're just getting started or looking to scale, this episode covers the tools and strategies that make running a successful printing business streamlined and more profitable.
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🔥 Episode 100: What’s Hot in 2025 — Trends, Tech & Transfers 🔥
Celebrate our 100th episode with Kelly, Jenna, and Dave from STAHLS as we turn up the heat on the biggest custom apparel trends of 2025. From luxe textures and retro varsity vibes to—yes—men’s crop tops, we’re unpacking the looks that are taking over the industry.
We’re diving into:
- The rise of Print-on-Demand and North American-made products
- Why buying DTF transfers might be smarter than printing in-house
- The push toward automation and how to stay competitive
- Plus, the blanks and decoration methods you’ll want to stock up on now
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In a world full of reels, shortcuts, and viral “hacks,” it’s no wonder the apparel decorating space is packed with myths, misinformation, and half-truths—especially around heat printing. In this episode of Heat Press for Profit, we’re setting the record straight. Whether you're just starting your t-shirt business or scaling up your production, this episode is packed with practical insights and technical details that will help you press with confidence, avoid costly mistakes, and build a reputation for quality.
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We’re back from the DTF Expo in Mesa, Arizona, and there’s a lot to unpack. In this episode, we’re recapping the hottest trends in direct-to-film and what today’s decorators are buzzing about: From automation and streamlining processes to post-presses and production efficiency. From gang sheet builders to on-demand ecommerce, we’ll explore how DTF is reshaping the apparel industry.
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With special guest Michael Snyder of Canvas Custom Apparel Group, this session dives into the power of intentional product curation. Learn how thoughtful apparel selection and elevated brand storytelling can cut through the noise, increase perceived value, and build unwavering customer loyalty in a saturated market.
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Linkedi
In this episode of Heat Press for Profit, Dave sits down with Shauna, Director of Global Sales & Service at Hotronix to uncover the secrets to achieving flawless, professional-quality prints. Learn what to look for in a heat press, the must-know tips for perfect application, and how the right equipment sets you up for long-term success. Whether you're a beginner or a seasoned decorator, this episode will give you the confidence to press like a pro.
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DTF printing just got an upgrade! In this episode of the Heat Press for Profit Podcast, we dive into how UltraColor MAX is redefining direct-to-film transfers with industries safest inks, compliant with Oeko-Tex®, Prop 65, and CPSIA standards. Learn how you can now achieve more colors, brighter colors, cleaner prints, and easy printing for success with Direct To Film. Whether you're a print shop owner or a heat press pro, discover how these new innovations can help you profit with your heat press.
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In this episode of The Heat Press for Profit podcast, we turn up the temperature with a round of "Burning Questions" straight from the POD Conference floor! Join your host Jenna Sackett and special guest Rusty Pepper as we tackle the hottest topics in the print-on-demand industry. Tune in for unfiltered insights, bold predictions, and a few surprises that you won’t want to miss.
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In this episode, join Dave as we dive into the highlights from the Print on Demand Conference! We’ll chat about the key takeaways, new innovations and industry insights driving the print-on-demand industry forward. From market trends and sustainability to how technology makes POD more efficient and profitable than ever, you’ll hear all about what’s on top of mind for brands, distributors and print shops looking to thrive with decoration on demand.
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DTF (Direct to Film) printing is opening new opportunities for many decorators, from startups to established print shops. But with so many options out there, how do you know what will actually help you grow? In this episode of Heat Press for Profit, join Dave for a deep dive down the key factors that make DTF work for you and your business. You'll learn:
- What To Look for & What To Avoid in DTF Prints
- When is it time to buy a DTF printer?
- Artwork and prep tips for best results & hand feel
- Application techniques for efficient, professional results
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Join Dave to unpack the biggest topics on decorators’ minds this year. From efficiency to new innovations, along with strategies for maximizing profit, this episode dives into the trends, challenges, and opportunities shaping the apparel printing industry in 2025.
What’s the Buzz?
- The expansive growth of heat printing in the industry and tips for success.
- Blank Apparel Trends & New Styles for 2025
- What's New: Innovative tools, technology, & equipment for efficiency.
- New revenue streams for consistent, repeat sales.
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Forget basic—Pit Bull Cambridge Snapbacks are built for bold customization, and we’re showing you how to make them a profit powerhouse. In this episode of Heat Press for Profit, we’re diving into the latest release of our New. Now. Next. YouTube series to discuss how woven patches and the 360 IQ Hat Press unlock major profit potential. Clean application, premium results, and serious cash flow—this combo is a game-changer.
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This week on the Heat Press for Profit Podcast, we celebrate the 50th anniversary of the iconic Hanes Beefy-T as we explore its enduring legacy and cultural impact. From evolving marketing strategies and sustainability initiatives to anniversary innovations and memorable collaborations, we dive into what makes the Beefy-T a timeless staple across generations. Tune in for behind-the-scenes insights, reflections on its quality and relevance, and a look at what’s next for this classic t-shirt.
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In this episode of The Heat Press for Profit Podcast Powered by STAHLS, join Dave to explore the Easy View Online Designer—a free, all-in-one tool to design, mockup, quote, and order heat transfers with ease. Learn how decorators of any skill level can create trending designs quickly and efficiently, unlocking new possibilities to grow your custom apparel business!
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On this episode of the Heat Press for Profit Podcast, we’re chatting with Jesse Freeby from Corvallis Custom/Athlete Zone to explore the journey of building a successful custom printing business in a college town. We’ll dive into how heat printing empowers ecommerce and print on demand along with other services to meet the needs of customers both big and small.
Check out the Heat Press Transformation with Corvallis Custom here.
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In this episode of Heat Press for Profit, Jenna Sackett sits down with Steven Farag, CEO of Campus Ink, to explore the inspiring journey of building a collegiate apparel powerhouse. Steven shares how adopting a "doing less to achieve more" mindset transformed Campus Ink from a small dorm room business into a leader in customer apparel and NIL merchandise.
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Did you just get your heat press and not sure what to do next? Join Kelly as she covers tips on finding quality heat transfers, selecting the right garments, and avoiding common beginner mistakes. Whether you’re creating for fun or starting a business, this guide will set you up to heat print with confidence!
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In this episode, Kelly, Dane, and Jay dive into how visual storytelling can elevate your heat-printing business by creating emotional connections with customers. Learn how to find your unique style, carve out a niche, and leverage social media to showcase creativity, all while building a memorable brand identity. With story-driven design and branding consistency, discover practical tips for making a lasting impact in a competitive market.
Jay's Book Recommendations:
- Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
- Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead
- Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz
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On this episode of the Heat Press for Profit Podcast, we’re chatting with Anthony from Canopy Press to explore the journey of building a successful custom printing business from the ground up. We’ll cover the challenges and successes of growing a business, along with how heat printing fits in with other print methods and services to meet the needs of customers both big and small.
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This week on a replay of Heat Press for Profit Podcast, Kelly is joined by J.J. and Ashley Markus, owners of Beknown Shop and Basic Bits. Two businesses and 6 years later, this husband and wife duo have created a 100k customer base by offering premium custom headwear both wholesale and retail. With the power of heat print technology and direct to film transfers, their custom apparel and headwear businesses continue to grow through many different channels. Join us for this insightful episode!
GUEST:
J.J. and Ashley Markus
Owners of Beknown (wholesale) and Basic Bits (retail)
GUEST SOCIAL CHANNELS:
https://www.facebook.com/beknown.shop
https://www.instagram.com/beknown_shop/
https://www.facebook.com/yourbasicbits
https://www.instagram.com/ashleysbasicbits/
https://www.beknown.shop/pages/about-beknown
In this episode, we explore the power of brand storytelling and how it helps build lasting connections with your audience. Discover how to define your mission, craft a narrative that aligns with your values, and use visuals to enhance your message. Plus, we’ll cover tips on choosing the right content formats and staying relevant in a changing market.
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In this episode, we explore how InkPixi makes personalized gift-giving simple. Learn how they use research-based design to create meaningful gifts and streamline the ordering process. Discover the difference between personalization and customization, and how InkPixi ensures a seamless, stress-free experience for customers.
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Join Jenna Sackett and Davis Slagle, owner of Bee Grapix, as they chat about custom printing for a charity run, a corporate event, or a local fundraiser. They'll discuss how personalized swag can amplify any cause and make a lasting impression.
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Beegraphix.com
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Are you ready to take your heat press skills to the next level? Join us in this informative podcast episode as we dive deep into the world of heat press applications. Whether you're a beginner or a seasoned pro, this episode is packed with valuable insights and tips that will elevate your heat press game.
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Just getting started using heat transfers? When to use Screen Print Transfers over DTF? Have questions on applications, heat press settings or which press is right for your business? Everything is on the table in this live Q&A. Featuring the top questions from Apparel Decorators just like you, Dave will bring his expertise of over 14 years in the apparel decorating industry to answer any decorating question, challenge or problem you’re facing.
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In this episode, we dive into Printing United, the premier event for print industry professionals, exploring its origins and what newcomers can expect from the show. We discuss the diverse educational opportunities, industry insights, and special events that make each year's show unique, along with Apparelist's involvement. Learn why Printing United is held just once a year, how it has evolved over time, and what to do if you're going to miss this year's event. We also highlight related events and share exciting plans for the 2024 edition. Don't miss out on getting all the details to make the most of your Printing United experience!
Register for Printing United 2024 for FREE here - https://bit.ly/printing-united-24
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In this episode of the Heat Press for Profit podcast, Josh Ellsworth will be joined by Shauna Soom, Director of Global Sales & Service for Hotronix! They'll cover what you should consider if you’re thinking about buying a new heat press, especially with the way the industry is evolving. They will talk about the key features that help your equipment last, the latest tech innovations you should know about, and some powerful accessories that can expand what your press can do. Plus, they’ll take a look at how Hotronix is growing and what they’re planning for the future.
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On this episode of the Heat Press for Profit Podcast, Jenna Sackett is joined by Rachel Hoskins, VP of Sales at Sock 101+. They will explore the latest trends in custom footwear, the technical aspects of using heat printed patches and direct-to-film transfers, and how brands can leverage these techniques to create unique customer experiences to boost brand visibility.
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FOR BUZZSPROUT:
In this episode, we explore how to optimize AI-generated artwork for heat printing, sharing essential tips for preparing your designs and ensuring the best print quality. Learn about choosing the right AI tools, optimizing design resolution and color, and selecting the best materials for flawless heat transfer prints. Discover best practices and real-world examples that illustrate the exciting possibilities of combining AI technology with heat printing.
Connect with Dane:
DaneClement.com
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Join Dave and Justin Leader from JC Pro Design in Salt Lake City, Utah for a discussion on building growth and value in your services as a decorator. We'll discuss valuable tips for businesses of any size, on how to diversify your audience and make strategic investments into equipment and technology that can boost revenue.
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Justin's Linkedin
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In this exciting follow-up episode, we are thrilled to welcome back Angie Meese, the owner of That Shirt Shack, to delve deeper into the ever-evolving world of hat bars. Join us as we catch up with Angie and explore the latest trends, changes, and innovations in the hat bar industry. From new designs and styles to emerging market trends, we'll discuss what's new, what's different, and where we see the hat bar scene heading!
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Making awesome merch isn’t easy. Do you want to be just another t-shirt shop, or an iconic brand? Join us for another episode of the Heat Press for Profit Podcast where Jenna Sackett and Jay Busselle will take a behind-the-scenes look at the creative process before their workshop at ASI Chicago 2024!
Connect with Jay:
Equipment Zone - Facebook
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On this episode we’re diving into the recipe for success with Lauren, founder of the Disney-inspired apparel brand Main Street Tourist. From a startup business in 2023, we’ll learn about the steps and challenges that go along with marketing and growing a successful apparel business while standing out a crowded marketplace.
Connect with Main Street Tourist:
TikTok
Website
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GUEST:
Lauren Stonge, Founder of Main Street Tourist
STREAMYARD LINK:
https://streamyard.com/qkuy7dem9n
Join Kelly Walters and Guest Brian Geffen from Duds by Dudes to talk about all things samples! They will discuss:
- Sample-Driven Business: How We Got Started.
-The Nuts and Bolts of Sampling: What, How Many, and Which Products?
-First Impressions Matter: What People Think When They Get Our Samples.
-Pros and Cons of Samples: Orders, ROI, and In-House vs. Out-House Decorating.
-Changing the Game: How Samples Improved Our Business.
-Boosting Sales with Samples: Practical Tips for Growth.
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This week on the Heat Press for Profit podcast, Kelly is joined by Molly Harmon, the Senior Marketing Executive for STAHLS' UK! In this episode, Kelly and Molly will be discussing how you can successfully market your custom apparel decoration business without any extra staff or work days. Molly will be sharing her tips and tricks for working a manageable strategy into your work week!
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YouTube
TikTok
This week on the Heat Press for Profit podcast, we have Dane Clement back with Kelly to continue the conversation about all things AI artwork! In this episode, they'll be discussing design ethics and copyright considerations for using AI artwork. Dane will dive into how to balance human creativity and computer generated art, how and when to give AI developers credit, how copyright applies to AI art compared to traditional artwork, and so much more! You don't want to miss this!
Connect with Dane:
DaneClement.com
Connect with STAHLS':
Heat Press for Profit Facebook Group
YouTube
TikTok
This week on the Heat Press for Profit podcast, Kelly is joined by Erik Batewell, owner of Yoursport Custom Apparel. When you're selling your product, it's critical to set the right price. If you don't, you risk losing customers to a competitor—or making too little profit for the time and effort you've put into your brand. Kelly and Erik will be discussing strategies for setting the right prices and how this can help you attract more customers!
Connect with Erik:
Connect with STAHLS':
Heat Press for Profit Facebook Group
YouTube
TikTok
Join Kelly Walters, Jenna Sackett, and John Loucks for a recap of the 2024 Apparel Decoration Summit! This event is invite-only and brings the industry's top suppliers and decorators together to share knowledge, trends, insights, and more! If you want the inside scoop on the apparel decoration industry, don't miss this episode!
Connect with STAHLS':
Heat Press for Profit Facebook Group
YouTube
TikTok
This week on the Heat Press for Profit podcast, join Kelly Walters with special guests Danny Marcario and Jennifer Johnson from STAHLS'! Get your heat printing questions answered LIVE by the experts and dive into the top FAQs from our Heat Press for Profit community.
Connect with STAHLS’:
Heat Press for Profit Facebook Group
YouTube
TikTok
Join us this week on the Heat Press for Profit Podcast as we chat with Kristine Shreve, Director of Marketing and Outreach at Applique Getaway, about what makes their upcoming event a must-attend. Learn how this trade show stands out with unique experiences, innovative approaches, and over 30 educational classes that promise valuable insights for every attendee. Don't miss out on Kristine's expert tips for maximizing your trade show experience!
GUEST SOCIAL CHANNELS:
https://www.facebook.com/AppliqueGetaway/
https://www.instagram.com/appliquegetaway/
https://www.appliquegetaway.com/
Connect with STAHLS’:
Heat Press for Profit Facebook Group
YouTube
TikTok
This week on the Heat Press for Profit podcast, Kelly is joined by Dane Clement, Vice President of Art and Creative Process here at STAHLS'. In episode 1 of this 5 part series, Kelly and Dane will be discussing AI art tools and how the algorithms work, pros and cons of using AI, how to overcome challenges, and SO much more! If you've been considering utilizing AI for artwork or wanting to learn more, this episode is for you!
STAHLS' SOCIAL CHANNELS:
https://www.facebook.com/stahlsheatprinting
https://www.facebook.com/groups/heatpressforprofit
https://www.instagram.com/stahlsheatprinting/
https://www.youtube.com/stahlstv
https://www.linkedin.com/company/stahls'
How do print shops bring the vision of musicians to life on fabric? In this episode we sit down with industry insider, Carlo Oviedo from Culture Studio, to uncover the behind the scenes of custom apparel in the music industry. Get ready for a look at the creative processes and learn the challenges of staying relevant in a fast-paced industry!
GUEST:
Carlo Oviedo, Chief Revenue Officer at Culture Studio
GUEST SOCIAL CHANNELS:
STREAMYARD LINK:
https://streamyard.com/56dtttnf9r
This week on the Heat Press for Profit Podcast, Kelly is joined by J.J. and Ashley Markus, owners of Beknown Shop and Basic Bits. Two businesses and 6 years later, this husband and wife duo have created a 100k customer base by offering premium custom headwear both wholesale and retail. With the power of heat print technology and direct to film transfers, their custom apparel and headwear businesses continue to grow through many different channels. Join us for this insightful episode!
GUEST:
J.J. and Ashley Markus
Owners of Beknown (wholesale) and Basic Bits (retail)
GUEST SOCIAL CHANNELS:
https://www.facebook.com/beknown.shop
https://www.instagram.com/beknown_shop/
https://www.facebook.com/yourbasicbits
https://www.instagram.com/ashleysbasicbits/
https://www.beknown.shop/pages/about-beknown
STREAMYARD LINK:
https://streamyard.com/pj93zj5rwh
This week on the Heat Press for Profit Podcast, Kelly is joined by TriDri's Brand Manager, Grace Owen and the North America Sales Manager, Ari Vietto. They will be discussing the athleisure clothing brand, TriDri, and how style trends vary in different countries along with forecasting the growth of the brand, selling opportunities for resellers, and more!
GUEST: Grace Owen, Brand Manager and Arianna (Ari) Vietto, North America Sales Manager - Reprime Brands
GUEST SOCIAL CHANNELS: https://www.instagram.com/tridri_us/
https://www.facebook.com/TriDriEU
STREAMYARD LINK:
https://streamyard.com/zyj69he4pr
DESCRIPTION:
This week on the Heat Press for Profit Podcast, Josh Ellsworth is joined by Jayson Tompkins, Chief Digital Officer at STAHLS' and Co-Founder of STAHLS' Fulfill Engine. They will be discussing the evolving world of Print on Demand from observations to opportunities and more. Don't miss this insightful episode with industry experts!
GUEST:
Jayson Tompkins, Chief Digital Officer at STAHLS' and Co-Founder of STAHLS' Fulfill Engine
In this week's episode of Heat Press for Profit LIVE, Kelly is joined by Ben Carroll, Founder and Managing Director at Velflex Australia. They will be discussing what heat printing equipment is really needed to run your custom apparel business from transfer manufacturing to heat presses, and more!
*Pre-recorded at Printing United 2023.
GUEST:
Ben Carroll, Velflex (Founder)
GUEST SOCIAL CHANNELS:
https://www.linkedin.com/in/ben-carroll-b278719/
https://www.linkedin.com/company/velflex/
https://www.instagram.com/velflex.aus/
https://www.facebook.com/velflex.aus
STREAMYARD LINK:
https://streamyard.com/prerecorded/sxt7isqc52
In this week's episode of the Heat Press for Profit podcast, Kelly Walters is joined by Angie Meese, owner of That Shirt Shack, LLC. They will be talking all things Hat Bars - from getting started, equipment, trends, pricing, and more! Don't miss this insightful episode so you can take advantage of this trend!
GUEST: Angie Meese, That Shirt Shack, LLC
GUEST SOCIAL CHANNELS:
Instagram @thatshirtshack
STREAMYARD LINK:
https://streamyard.com/94dgmsyhrd
DESCRIPTION:
On this week's episode of the Heat Press for Profit LIVE podcast, Kelly Walters is joined by Emma O'Sullivan, the Senior Manager of Content Marketing for ASI (Advertising Specialty Institute). Kelly and Emma will be delving into the changing world of promotional products, how garment decoration is impacting this industry, and how you can get started with offering promotional products to your customers!
GUEST:
Emma O'Sullivan
Senior Manager of Content Marketing, ASI
GUEST SOCIAL CHANNELS:
https://www.instagram.com/asicentral/
https://www.facebook.com/adspecialtyinstitute
https://www.linkedin.com/company/asicentral/
https://www.linkedin.com/in/emmakathleen/
STREAMYARD LINK:
https://streamyard.com/f6b23sqp3a
On this episode we’re diving into the recipe for scaling a business successfully with Justin Leader, owner of JC Pro Design. From a startup home-based business in 2016 to being voted the best screen printing company in Utah in 2024, we’ll learn about the steps, challenges and strategy behind growing a custom apparel business.
GUEST: Justin Leader, Owner at JC Pro Design
GUEST SOCIAL CHANNELS:
https://www.instagram.com/jcprodesign/
https://www.facebook.com/jcprodesign
https://www.linkedin.com/company/jc-pro-design/
https://www.linkedin.com/in/justin-leader-7986b723/
STREAMYARD LINK:
https://streamyard.com/rknxr4db42
In this week's episode of Heat Press for Profit LIVE, Kelly is joined by Caitlin Andrew, Special Project Supervisor for STAHLS' DFC. If you haven't heard, NOBULL chose STAHLS' UltraColor MAX direct to film transfers for all of the athlete and staff apparel for the 2024 NFL Combine. Tune in to hear why UltraColor MAX is the choice of the Pros!
GUEST: Caitlin Andrew, DFC
STREAMYARD LINK:
https://streamyard.com/hidhe94smn
In this week's episode of Heat Press for Profit LIVE, Jenna will be joined by Dustin Moe, Director of Distribution Relations for LAT Apparel. They'll be discussing emerging print technologies, recent challenges and advancements, and spotlight LAT's manufacturing process—examining its impact on final products. You're not going to want to miss this insightful episode!
GUEST:
Dustin Moe
Director of Distribution Relations, LAT Apparel
GUEST SOCIAL CHANNELS:
https://www.linkedin.com/in/dustinmoe/
https://www.instagram.com/latapparel/
https://www.facebook.com/latapparel
STREAMYARD LINK:
https://streamyard.com/dzt7y782ie
Join Josh and Jax from Jax Apparel to discuss all things product photography for your heat printing business! In this episode, you'll learn the importance of using good photos for promoting and selling your products, secrets to taking great photos even as a novice, and strategies for lighting, set-up, and so much more!
GUEST: Jax Castle-Waddell
GUEST SOCIAL CHANNELS:
https://www.instagram.com/jax_apparel_shop/
https://www.facebook.com/JaxApparelShop
STREAMYARD LINK:
https://streamyard.com/prerecorded/ctmie23vui
DESCRIPTION:
This week on the Heat Press for Profit Podcast we're chatting with Gina Seibel from KC Swagger in Kansas City about how local networking, pop culture and current events have fueled growth from a spirit wear as a side-hustle to a full-time brick and mortar print shop.
HOST: Dave & Kelly
GUEST: Gina Seibel
GUEST SOCIAL CHANNELS:
https://www.instagram.com/kcswaggershop/
https://www.facebook.com/KCSwaggerShop
https://www.linkedin.com/in/gina-seibel-17b2831b/
STREAMYARD LINK:
https://streamyard.com/mxfhpx6ciw
For the first Heat Press for Profit episode of the new year, we're diving in and answering the questions we've received from apparel decorators just like you! From business tips, to design sizing, quoting and common equipment troubleshooting, we're answering them all in a casual discussion built to help your business thrive in 2024.
Join us for the last episode of 2023! Today's conversation will feature Kelly Walters, Josh Ellsworth, Jenna Sackett, and Dave Conner answering all of your burning questions 🙌 Not only will they be answering questions LIVE, they will be talking the future of heat printing in 2024 - you don't want to miss this!
Welcome to another insightful episode of Heat Press for Profit LIVE featuring Jed Seifert from Stakes Manufacturing! In this episode, we are excited to shine a spotlight on the crucial topic of "Creating Inclusivity in the Workplace" with a special focus on Stakes MFG, a trailblazing brand leading the charge in fostering a diverse and inclusive work environment.
Join us for another exciting episode of the Heat Press for Profit LIVE Podcast where we will be chatting with Katie Wolanczyk, Director of Marketing & E-Commerce for University Tees! In today's episode, we delve into the vibrant world of college apparel and community building with the fascinating story of University Tees!
Discover University Tees roots and its unique connection to Greek life, where the concept of college ambassadors first took flight.
Dive into the behind-the-scenes duties of college ambassadors and how University Tees relies on them not just as brand representatives but as trendsetters and forecasters, shaping the latest campus fashion trends.
University Tees goes beyond just business; it's about community. Explore the innovative strategies employed to bridge the gap between campus life and business, from events to social media campaigns.
We're also going to learn what sets University Tees apart from other custom apparel decorators and get a sneak peek into the company's vision for the future. Join us for a quick yet captivating journey into the unique world of University Tees!
Dive into the world of custom event planning and activations in this insightful episode of the Heat Press for Profit Podcast, featuring Kelly Walters and Jenna Sackett. They discuss planning essentials, theme importance, key lessons and market insight combined with collaboration.
Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information on harnessing the power of samples to take your business to new heights. Get ready for practical tips on boosting sales through effective sample usage as Kelly and Brian share actionable advice on leveraging samples to drive growth, engage customers, and ultimately enhance your business's bottom line.
🚨 Calling all apparel decorators! 🚨 Join Kelly Walters and Vince Fiore, videographer here at STAHLS', to discuss prepping for the end of the year and what to look forward to at 2024 trade shows!
🎙️ Ready to boost your marketing game? Tune in to our upcoming podcast with Jay Busselle from Equipment Zone!
Join us for expert insights on:
📈 Creating a Killer Marketing Plan: Uncover the secrets to crafting a winning strategy, and the key considerations to ensure success.
🎯 Target Market Clarity: Struggling to identify your ideal customers? We've got tips and tricks to help you find your niche and grow your customer base.
👕 The Power of Branding: Discover why branding is a game-changer for apparel decorators, especially those working for others. Learn how to stand out!
💻 Website Wizardry: Maximize your website's marketing potential! We'll share recommendations to ensure you showcase your best on your digital storefront.
✨ Small Steps, Big Impact: Feeling overwhelmed by marketing tasks? Get actionable advice on small changes you can implement today to supercharge your marketing efforts.
Don't miss out on the marketing knowledge you need to level up your business!
🚨 Calling all small business owners 🚨 Join Kelly and Cassie Green from Apparelist to learn how you can utilize apps to boost and market your business more effective and efficiently 🙌 You don't want to miss this!
👕 Calling all Custom Apparel Business Owners! 🛍️
Join us on our upcoming podcast with Cayla Walker, owner of Daisy’s Designs, as we dive deep into the world of on-site and in-store selling.
Discover the power of direct interaction with customers, creating a personalized experience, and boosting your branding/visibility through on-site selling.
Explore the advantages of in-store selling, from foot traffic and consistent operating hours, to a professional environment and accessibility.
Learn valuable tips for success, including selecting the right events and mastering logistics!
Whether you're a seasoned pro or just starting out, this podcast is a must-listen for custom apparel business owners looking to thrive in the ever-evolving market. 🌟
Tune in and level up your business today! 🎧
Kelly Walters and Gina Maybee we delve into the competitive advantage of rapid response in the business realm. In this enlightening episode, we'll take a journey to understand the essence of what makes businesses tick, thrive, and stand out in a bustling market.
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Discovering Your Business Identity: We kick things off by delving into the significance of understanding who you are as a business owner. This self-awareness not only carves your niche but also shapes your unique value proposition.
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Evolution and Audience Mapping: Trace the footsteps of your business journey, from its inception to its present state. Who do you cater to? Why do they choose you? Understand the dynamics of change and how your business has adapted to meet the needs of its audience.
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Choosing Your Arsenal: Every business has tools of the trade. Discover the products pivotal to our operations and the intriguing stories of how and why we adopted them. These tales are not just about utility but are also a testament to our growth and adaptability.
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Setting the Stage with Expectations: Dive into the art and strategy behind the expectations we set for our customers. This is where promises are made, expectations are framed, and trust is built. Learn how being transparent and consistent in this area can make or break customer relationships.
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Rapid Response in a World on the Move: In an era where change is the only constant and the ability to pivot is crucial, how do businesses ensure they deliver with speed? Unravel the strategies and processes that enable businesses, like yours, to maintain a timeline of quick in-hands production without compromising on quality.
So, whether you're a budding entrepreneur, a seasoned business owner, or just an intrigued listener, join us as we uncover the secrets behind quick turnarounds and how they're clinching deals in today's ever-evolving market landscape. Stay nimble, stay informed, and let's win the business race together!
Are you a business owner looking to level up your branding game? Join us for an insightful discussion on "How to Utilize Heat Transfers in Your Business." In this episode, we dive deep into the world of heat printing and explore its transformative potential for your brand.
📈 Discover how heat transfers can revolutionize your business.
🤔 Learn how to choose the right transfers for your unique needs.
📊 Learn how heat transfers can boost your branding and profitability.
Whether you're a seasoned pro or just starting out, this podcast will provide you with valuable insights to make your business sizzle. Don't miss out!
In this episode, we sit down with Zach Ellsworth, a seasoned General Manager who gives us a bird's eye view of what it means to manage a team successfully in the ever-evolving landscape of 2023. We delve into: • The strategic shift from temporary to permanent employment
• What it takes, investment-wise, to make that transition for the company
• The economics of employee retention vs. the cost of new hire training
We also explore the day-to-day aspects of keeping your team intact. Discover how to recognize what is genuinely important to each team member, how to identify future leaders, and the strategies to keep them invested in your vision. We even touch on the lighter side of things like how to reward your team with bonuses, special events, or even a simple lunch. This episode is a treasure trove for anyone grappling with the challenges of hiring, training, or retaining employees. Tune in now to level up your management game.
Welcome to another engaging episode of Heat Press For Profit! In this episode, we're diving deep into the realm of outsourcing in the heat printing industry. If you're a heat printing enthusiast looking to elevate your business, you're in for a treat. We'll explore the intricacies of recognizing outsourcing opportunities, provide expert insights on selecting the right contract decorators, and shed light on how outsourcing can catalyze business growth.
Here's a sneak peek at what you'll learn:
-Understanding the nuances of recognizing when to outsource.
-Key factors to consider when choosing a contract decorator: -Quality, Production, Timeline, Decoration Method.
-Building a community to establish heat printing as a standard topic in conversations. And so much more!
Welcome back to another value-packed episode , with Kelly Walters and Skip Davis, designed especially for heat press entrepreneurs and professionals! Whether you're struggling with finding your niche or want to up the ante on your heat press techniques, this episode has you covered. Don't miss this episode filled with troubleshooting tips and innovative solutions to help you excel in your heat press business. Hit "Subscribe" to stay updated on the latest in heat press advancements and trends.
Are you ready to take your heat press skills to the next level? Join us in this informative podcast episode as we dive deep into the world of heat press applications. Whether you're a beginner or a seasoned pro, this episode is packed with valuable insights and tips that will elevate your heat press game.
Are you using Chat GPT, Midjourney, DALL-E or Other AI Tools?
After this week's episode, you will be! Join Dave from STAHLS for a conversation with Todd Downing, owner at Fat Dad Custom Designs to chat about how apparel decorators and entrepreneurs can leverage AI tools to help streamline processes and save time with a variety of tasks from artwork creation to content and marketing.
Join us for an exciting Heat Press for Profit Live session with Cassie Green from Apparelist and hosted by Kelly Walters! They will dive deep into the world of brand identity and content creation strategies for the apparel decoration industry. And will discuss various topics and provide valuable insights to help you create a strong and lasting brand identity. Here's what they'll cover:
Strategies for Creating Strong and Memorable Brand Identity
The Role of Technology in the Apparel Decoration Industry
Tools and Resources to Support Content Creation
Leveraging Partnerships for Content Creation
The Importance of Tracking Metrics
If you are like us, you've been embroidering on headwear for decades. But what if there is something easier?
In this week's podcast Ty Kain joins us to discuss how dimensional patches and emblems have shifted his business. We'll tell you how customers are viewing these products and how it changes production time. We'll also tell you what patches and emblems can do for your bottom line.
When you're selling your product, it's critical to set the right price. If you don't, you risk losing customers to a competitor—or making too little profit for the time and effort you've put into your brand.
In this video, YourSport Custom Apparel owner and Stahls' Ambassador, Erik Batewell joins Kelly Walters to discuss how to implement effective pricing strategies to increase sales and profitability. They cover:
-Considering production costs, profit margins, and market demand
-Implementing effective pricing strategies to increase sales and profitability
-Ease of product integration
-Product assortment and pros/cons of good, better, best options
-Setting the customer expectation of quality over cost.
In this episode, Mike Koval joins Kelly Walters to discuss essential tips for setting yourself up for success when launching a team store for your heat printing business. Whether you're a beginner or an experienced entrepreneur, this podcast will equip you with valuable insights and strategies to maximize your profits.
In this episode. we're talking with Andy Rogers and Molly Harmon from our sister company - Target Transfers in the United Kingdom. They join Kelly Walters to discuss current trends in the UK compared to US as well as what we might see for 2024.
In this episode, Andy Petrous of STAHLS’® joins Kelly Walters to review some of the blank vendors that are out there and some fabrics to be careful of when decorating for Fall Sports. They will also look at which transfers you can use for other sports and ways to customize them for your own style or team colors.
In this episode, we're talking about the @Apparelist Apparel Decoration Summit, which was held in Nashville, TN., this year.
The summit was a chance for industry leaders to get together and share their strategies for growing, improving, and optimizing their businesses--and it was an opportunity for us to learn from them too!
Josh & Kelly are here to tell you what they saw, heard, and learned at this exclusive event. Don't miss it!
Melanie Van Sistine is the owner of Mel's Crafty Corner, and she joins Kelly Walters to talk about brand identity and how to build one. Using visual elements to distinguish your business in consumers' minds, they'll discuss how you can use branding to create a memorable experience for your customers.
In this podcast, we'll be talking about how to close the sale and win the customer.
We're going to review sales techniques and strategies one can use to earn new business and maintain current customers.
We'll be joined by Jennifer Johnson, who will be sharing her experience with sales as well as what she's learned from years in the field.
Kelly Walters and Danielle Petroskey are talking about how to set up your social media pages for success. We know that setting up your accounts can be overwhelming, so we wanted to share our tips for making sure you have a leg-up on your competitors.
You'll learn tricks to setting up your bio, how to talk directly to your audience, types of content to share, what a good ratio of that content is, and so much more.
Buying new equipment can be scary. But understanding your ROI can help you reduce the stress of that cost.
In this episode, Kelly Walters and Ty Kain from Crafted MFG explain when to buy equipment, how to look at your budget, and ways to purchase equipment without breaking the bank.
In this episode, Andy Petrous and Kelly Walters talk about how to source and decorate sports uniforms.
You’ll learn:
• Where to get blank jerseys.
• What products Stahls’ and Transfer Express offer to help you decorate them.
• How to create names and numbers in-house with a cutter vs ordering from Stahls’ or Transfer Express.
• What the most popular sports are and where you can find customers who need uniforms.
Tricia Campbell, educator and owner of Game Time Graphix, joins Dave Conner to discuss the advantages of incorporating apparel printing programs into schools and the difference it makes for students.
This week Kelly Walters is talking with Gary Ajene, from the T-Shirt Help Desk. Gary's going to tell us about using YouTube for your print shop. He'll be reviewing how starting a YouTube channel can boost your orders, create a second or third stream of income, and tips for getting a channel started and growing.
In this week's episode, Kelly Walters and Caitlin Andrews join us from the 2023 NFL Draft in Kansas City where they'll share their insights on the event and other Stahls' activations.
Milissa from Lane7 joins Jenna to chat about the summer state of mind. Summer camps, corporate retreats, family reunions… there's a style for every kind of gathering this summer. And it's waiting for you to brand!
In this episode former NFL athlete William James joins Josh Ellsworth. Broadcasting from Verticals Community Learning Center, which houses an apparel brand called Team Humanity. They chat about Verticals' afterschool programs and learn more about how he uses print to make an impact on youth in underserved communities.
Taz Gamell of Egads Screen Printing talks with Kelly Walters about how STAHLS' Spirit Sale has increased their average order, streamlined their process, won opportunities, and the types of businesses they use it for.
Josh, John, and Andy are back with a recap of the Impressions Expo in Atlantic City. If you were there, you already know how amazing it was. If not, we're going to give you all the details—and if you're planning on attending an upcoming trade show, this is a good way to get your bearings.
Join Kelly Walters from the Impressions Expo in Atlantic City, where she sits down with Henry and Leanne from Lab Graphics to discuss how existing businesses can integrate heat printing technology to bring apparel printing and profits in-house.
Dane Clement joins Kelly Walters this week. They'll talk about programs you can use and YouTube channels to learn from, as well as education available in the industry. Bring whatever you take notes with - lots of tips will be shared!
Building a strong sales segment in headwear is not easy. But with everything it takes to be a successful entrepreneur, Ray Wolfe has worked hard to be able to build and sustain his business Sidemind Creations. In this episode, we will discuss strategies behind building a strong sales segment in headwear, challenges and opportunities.
This week on Heat Press for Profit Live, we'll be tapping into Milissa Marshall's expertise. She's the owner of an apparel decoration company and a fitness studio, named Brag Swag. We'll cover several topics to understand merch opportunities that bridge the gap between physical products and fitness.
Join Josh and Jenna as they talk about some markets, occasions, etc. where apparel is gifted or awarded. They'll also share some ideas to win in these markets and develop new revenue streams. Bring your questions and something to take notes!
With Trevor Murphy of Anhyzer Designs In this episode we’re talking about small business success tips, how to find your niche and connect with your audience to grow your sales.
Learn how to make the most of your heat press machine. A mobile business printing with heat transfers, such as T-shirts and branded merchandise, can really boost your income.
Kelly Walters and Donn Jobe Sr from @BulldogCustomTees dba Team Logo Apparel talk about what you need to do to make it a success by staying organized, finding customers, managing inventory, and much more!
Frank Good, Freight Advantage and Decorator Outreach Manager from S&S Activewear, talks with Josh about about contract printing, where it can be valuable to a decorator and how heat transfers are rising in popularity for contract printing.
**The episode which released this morning inadvertently had the incorrect guest. We have corrected that issue and have posted the new podcast. We apologize for any inconvenience this may have caused.
Erik from @YoursportInc in Central Valley, NY has been a STAHLS' customer since 1992! He's going to discuss with us the success of his 5-person brick and mortar shop.
They offer screen printing, embroidery, and heat transfer offerings.
He and Josh will also dive into his success with Team Stores and how you can make them work for you. Make sure to tune in!!
#yoursportinc #heatpressforprofit #teamstores #screenprinting #embroidery #customapparel #stahls #transferexpress
Join Josh Ellsworth and Jax Castle-Waddell this Friday at 12pm EST as they discuss photography for heat printing businesses!
These are just a few things you'll learn:
- The importance of using good photos for promoting & selling your products.
- Secrets to taking great photos even as a novice.
- Strategies for lighting, set up, equipment, and so much more!
Bring your questions!
New year, new plans! Join Jenna Sackett and Josh Ellsworth as they discuss goals for apparel decorators in 2023. Come and ask questions, share ideas or just listen as we go live each week with relevant topics from thought leaders and apparel decorators.
In this episode we meet get a chance to speak with Todd Downing and Aaron Montgomery, founders of “Our Success Group”. Todd and Aaron has a wealth of experience including running their own shops, podcasts, Facebook Groups and more. In this episode we discuss their ideas around 5 Keys to Launching or Growing a Business for Apparel Decorators. Todd and Aaron have a goal to help hundreds of businesses reach their definition of success in 2020 through their latest initiative. Listen in as we comb through some of what they’re seeing, recommending and have found to be true when it comes to creating a recipe for success.
In this episode we meet Marshall Atkinson from Atkinson Consulting. Marshall coaches apparel decorating businesses, runs a sales and marketing conference and has managed art and operations for several large decorators around the country. In this episode you’ll learn more about Marshall’s journey in the world of decorating apparel and what he’s working on. This is a great episode where you’ll receive sound advice in areas such as measuring downtime, setting up processes and human to human marketing.
In this episode we meet Nancy Julian from Huckleberry Ink in Rochester, WA. Nancy started with a $500 loan from her Dad and began doing business in her laundry room after responding to a Craigslist ad. Now, her sales are booming and she is not only succeeding but inspiring other apparel decorators along the way. In this episode you’ll learn more about her journey, her equipment investments, her shop layout, unique hours and how she continually grows sales.
In this episode we meet Nas Rodriguez from Undisputed Custom Uniforms in San Antonio, TX. Nas started as a sneaker retailer and eventually expanded his business into team uniforms. Recently he has been working on growing his sales into t-shirts and other custom apparel. In this episode you’ll learn more about sublimation printing, how to scale through freelancers and ideas for growing sales while being inspired by sports.
In this episode we meet Kelley and Kylie Waltz from Sparkly Tees in Las Vegas, Nevada. This mother daughter duo is experiencing continual success in their apparel decoration business. In this episode we discuss a variety of topics from trends that they are seeing in their retail store to why they decided to hire employees when they did. We also have some fun discussing some of their craziest heat transfer projects. Listen in as we explore their story.
In this episode we meet Eddie Thompson, owner of Thompson’s T-Shirts from small town Indiana. In this episode we learn how Eddie has increased his average ticket size, become a go-to source for t-shirts in his community and successfully expanded his business. We share ideas about selling to larger clients, selling apparel at festivals and becoming a one-stop shop.
In this episode we meet Stacy Murphy, owner of Written in Stitches, a home based monogramming business turned heat printer. In this episode we learn how Stacy has begun to set boundaries for her customers as she continues to grow. We share ideas about promoting her business on social media, collecting payment for orders and creating artwork for customers.
In this episode we meet Milissa Marshall, a former public-school art teacher turned apparel entrepreneur. Learn about how she created her business, Brag Swag, that sells wholesale, at events, offline and online to individuals and groups. We explore what makes her unique as a decorator and uncover the successes and challenges as she tries to take her business to the next level.
This episode features Brenda Garcia, business owner of a wholesale custom apparel business and online boutique. Learn why Brenda and her husband decided to split their business into two divisions to better reach customers and how that is benefiting their sales. Also get inspired by her personal journey and how she is finding fulfillment in her new career, all while her providing high quality branded products to a variety of clients.
This episode features decorating expert Erich Campbell. Erich is an educator, writer and thought leader in the world of decorated apparel with an in-depth knowledge about embroidery. Learn why Erich thinks that heat transfers are an easy expansion for an embroidery business as well as exactly what products he’s found to be successful. Listen in as we unpack topics from pricing to production in this insight filled episode.
Want to learn the story of a serial entrepreneur that’s entered the promotional apparel space? Bob Ewald from Fresh Horizons Group has successful businesses in a variety of industries. He’s 9 months into his new venture, a wide format printing and custom apparel business. He shares tips, tricks and advice from his journey. Learn about the equipment he invested in, how he attracts customers in his community and the challenges he’s facing in the early stages of the business. After listening you will be inspired to find a way to say YES to any order and be in a position to deliver on your promise.
This episode features Gina Seibel of KC Swagger. Gina is an entrepreneur who has made the jump from side hustle to full time business owner. Since starting in 2015 Gina has experienced growth every year. Learn more about her journey into printing and what has made her successful, including practical marketing tips for beginners.