BizableTV: Recent Episodes
Paul Klein
If you are a freedom-seeking professional building your own 6 or 7 figure one-person business, then you are in the right place!
The BizableTV Podcast takes off where the Pricing Is Positioning Podcast left off. Business-related topics and guests where you will find positive, uplifting stories of success, heartache, and people finding the work they truly love. Stories about real people building real businesses with real freedom.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022. Each episode will be a beautifully crafted cinematic Netflix quality docuseries that takes you under the hood and showcases these entrepreneurs in a way never seen before.
BizableTV will be delivered on over 1000 devices, including iOS devices, Android devices, MACs, PCs, streaming media boxes Roku, Apple TV, Android TV, and FireTV.
Join Paul Klein, a business consultant, and entrepreneur, each week for an in-depth discussion on business strategies, consulting tactics, and related entrepreneur topics.
In today’s episode of BizableTV, Justin Schenck, a top podcaster and host of the Growth Now Movement, explains how podcasting can be a powerful and versatile medium to build brand awareness and authenticity. He also gives tips on starting your own podcast, with an emphasis on a professional logo, consistency, and planning.
Here are the key takeaways from today’s episode:
- Introducing Justin Schenck, host of the top-rated Growth Now Movement podcast.
- Why podcasting offers potential as a business growth strategy.
- Get advice for those who want to grow but don’t know where to start.
- How to use podcasting as part of a multifaceted marketing channel.
- How podcasting can help you serve your audience and lock in the perfect client.
- Why consistency is key with podcasts.
- How to get started with podcasting at any budget.
- Why downloads shouldn’t be your priority.
Connect With Justin
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In today’s episode of BizableTV, Justin Schenck, a top podcaster and host of the Growth Now Movement, explains how podcasting can be a powerful and versatile medium to build brand awareness and authenticity. He also gives tips on starting your own podcast, with an emphasis on a professional logo, consistency, and planning.
Here are the key takeaways from today’s episode:
- Introducing Justin Schenck, host of the top-rated Growth Now Movement podcast.
- Why podcasting offers potential as a business growth strategy.
- Get advice for those who want to grow but don’t know where to start.
- How to use podcasting as part of a multifaceted marketing channel.
- How podcasting can help you serve your audience and lock in the perfect client.
- Why consistency is key with podcasts.
- How to get started with podcasting at any budget.
- Why downloads shouldn’t be your priority.
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs.
Join The Revolution!
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs.
Join The Revolution!
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In today’s episode of The Creator Revolution Podcast, Honorée Corder, author of over a dozen books, explains how you can establish yourself as an expert in your field by transforming written content into multiple income streams. A book goes beyond a business card – it can help you optimize reader-author relationships and maximize earnings through leveraged referrals.
Because you are directing the right kind of reader to your business, this results in higher quality leads that will be more receptive to your content. Years from now, it still leaves an indelible mark on future readers. While you may not make much from royalties, publishing books can be a great way to attract salient clients and opportunities that will lead to long-term growth.
Here are the key takeaways from today’s episode:
- Introducing Honorée Corder, strategic book coach and author of more than 50 books
- How writing a book differentiates you from other entrepreneurs.
- Why you should write a book – and what questions you should ask yourself.
- How a book can help you generate business leads and turn prospects into readers.
- What are the four cornerstones of professional publishing, and why they are essential for self-published success?
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs.
Join The Revolution!
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs.
Join The Revolution!
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Discover your assets, design your product, develop your market and determine your value to launch your next product or service.
Join Keynote speaker and trainer Ken Davis as he explains how you can use The Product Launch Pyramid to launch your next product or service.
The Product Launch Pyramid has been used by numerous authors, coaches, consultants, and creative entrepreneurs to successfully launch their own products and services.
Join Ken Davis at the next SCORRE™ Speaker Academy on October 23rd, 24th & 25th, 2022, in Nashville, TN.
More information is available here: https://www.scorretraining.com/
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs.
Adobe Creator Economy Study
Join The Revolution!
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs.
Join The Revolution!
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In today’s episode of The Creator Revolution, professional coach and author Christopher McCluskey delineate actionable steps that will guide you in successfully launching your own private coaching or consulting business.
Erring on the side of conservative estimates, he utilizes a pragmatic framework that will help aspiring entrepreneurs bridge the gap between vision and execution while still achieving a viable income.
Key takeaways from today’s episode:
- 2:20 – Introducing Christopher McCluskey, President of the Professional Christian Coaching Institute president.
- 5:42 – Four time-tested books that Christopher recommends for entrepreneurs.
- 9:25 – Start with the why. Making a living is more than just a paycheck
- 15:09 – Count the cost. The financial breakdown of a business coaching career.
- 23:38 – Work smarter, not harder. The importance of taking action, enlisting help, and embracing the adventure yet still allowing time for leisure and staying true to your highest values.
- 33:55 – The harsh reality of starting anew and how to alleviate them with a successful launch punch list.
- 42:15 – Growing your business profitably through diversified income streams.
- 43:38 – Ask yourself these questions before starting your own consulting or coaching business.
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs.
Join The Revolution!
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs.
Join The Revolution!
Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs.
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In today’s episode of BizableTV, Former Story Brand COO Tim Schurrer shares with you the secrets necessary for success – whether in business or in life. Tim outlines how you can reconcile the tension between contentment and striving by reevaluating your definition of success through engaging anecdotes.
Winning at work can greatly jeopardize your personal life and well-being, so it is important to be content with the less quantifiable aspects of life and focus on what matters. Though it may not come as a new revelation, few heed the message that adopting an altruistic mindset is integral to a double-win: success at both work and at life.
While helping others win often feels counterintuitive, you may experience even greater success in doing so. However, you shouldn’t assist others solely to get ahead. On its basis, true success comes with serving others and helping them win, without minding who gets recognition.
Here are the key takeaways from today’s episode:
- Introducing Tim Schurrer, who discusses the secret society of success – and how to become a part of it.
- Why success shouldn’t be singularly defined by fame, material trappings, or quantitative metrics.
- Success is the assist.
- What is the spotlight mindset, and how does it prevent you from finding fulfillment?
- How learning to identify and navigate the spotlight mindset can help you win at work and succeed in life.
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs."
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In today’s episode of BizableTV, Mental Performance Coach & Speaker Lauren Johnson explains how you can develop the necessary mental skills that will make you invincible and adaptable. Through her experience with athletics, she illustrates the ways her identity has been shaped by belief and action.
Belief, in turn, is shaped by identity and action. It can be difficult to shift your paradigm when it is being clouded by blind spots and intrusive emotions. However, the power to choose your response, beginning with the separation of truth from feelings, can alter the demarcation of power. Adversity is inevitable – it’s the response that determines which outcomes you receive.
Key takeaways from today’s episode:
- 0:50 – Introducing Lauren Johnson, a mental performance coach and speaker who specializes in performance psychology.
- 3:42 – How growth comes from learning to redefine our relationship with the problem.
- 6:14 – Get advice for those dealing with uncertainty or negative feedback.
- 9:35 – How to focus on the present in order to manage fear.
- 16:28 – How Lauren’s epiphany while working at Starbucks was a breakthrough.
- 20:22 – How Lauren’s work with the New York Yankees was able to help a player cast away limiting beliefs.
- 26:40 – Why finding someone you trust to elicit honest feedback and identify blind spots is important.
- 32:15 – How to shift your mindset to navigate negativity to make progress quickly.
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs."
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In a tone that is at once academic and personal, Steve Chaparro teaches how you can transform frustrations into actionable insights in today’s episode of 3 Strategies to Raise Your Leadership Capital.
Here are the key takeaways from today’s episode:
- 4:20 – Leadership capital as the cornerstone of any business
- 11:02 – Communicating persuasively across different scales
- 18:45 – Advice for introverts who may have trouble expressing themselves in front of a larger crowd
- 22:02 – Culture. Cultivating an intentional organizational culture for smarter changes and a greater vision
- 27:24 – Co-Creation. Developing the competency of co-creation by harnessing your team’s innate talents for greater innovation, ownership, and engagement
Get Steve's PDF FREE Here
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs."
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In today’s episode of Your Business Marketing Breakthrough, Joseph explains how you can break free from this vicious cycle through “an offer that converts” – a compelling offer that converts prospective shoppers into buyers – and can be the difference between a highly profitable business and one that suffers.
By focusing on crafting a valuable offer tailored to his core audience, Joseph was able to grow his business to six figures within just 90 days.
Here are the top takeaways from today’s episode:
- 6:00 – How to direct cold and warm leads to your website
- 7:48 – The importance of a landing page to build a lead magnet
- 11:04 – How a business breakthrough blueprint can help build your business
- 14:57 – How to differentiate yourself in a crowded market
- 17:55 – How to drive free traffic to your site using social media platforms
- 27:53 – Go beyond the boost with your profile account and business page
- 40:50 – Advice for paid traffic considerations
- 42:25 – How to focus on one product to optimize
Get Josephs PDF FREE Here
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs."
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Want To Make More Money Without Working More Hours?
- Wouldn’t it be nice to double your income?
- But how?
- Work twice as much?
- Double your rate?
- Become a manager?
- You can’t double your income billing hourly.
Join Jonathan for this great BizableTV University session on why hourly billing is nuts, and learn how to package your expertise for higher rates.
Get Jonathan's:
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Are you feeling overwhelmed, like there's never enough time to get all of your daily tasks done each day?
Join Teresa McCloy the creator of the REALIFE Process®, and learn how to Live from REST Not RUSH.
As a recovering workaholic who was addicted to all the latest apps, software, and best-selling books on productivity, Teresa is passionate about helping business owners assess their habits and execute a process to take their everyday, ordinary life to something extraordinary in their REALIFE, REALWORK & REALSELF.
Get Teresa's Slides Here:
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Stop chasing what you think you want and start chasing what you really want. You're closer than you think!
In this week's episode, Dr. Glenn Vo talks about how he built a 7-figure business with a social media following of over 45,000 and is one of the most sought-after keynote speakers, best-selling authors, and thought leaders in his space.
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs."
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In this episode, Dr. Glenn Vo talks about how doing a "side business" can actually hamper your success and keep you from making larger gains in your business.
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs."
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In this week's episode, Dr. Glenn Vo talks about some hard lessons that are necessary for all entrepreneurs to go through before they find success.
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs."
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In this week's episode, Dr. Glenn Vo talks about some hard lessons that are necessary for all entrepreneurs to go through before they find success.
The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs."
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In this week's episode, Dr. Glenn Vo talks about how he built a 7-figure business with a social media following of over 45,000 and is one of the most sought-after keynote speakers, best-selling authors, and thought leaders in his space.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for creative entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In this week's episode, Dr. Glenn Vo talks about how he has used the immigrant mentality to build a 7-figure business with a social media following of over 45,000 and is one of the most sought-after keynote speakers, best-selling authors, and thought leaders in his space.
Success isn't rocket science, follow the path others have laid out.
Adopt Glenn's immigrant mentality, and success will not be far behind!
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for creative entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Are you a woman who struggles with charging what you're worth?
Have you ever felt like you undercharged a client or worse quoted too much and didn't get the gig?
If so, you will LOVE today's BizableTV University Session with Geraldine Carter. In today's session, Geraldine unpacks how women can Position and Price in their Expertise-Based Businesses.
Don't worry guys. you'll learn a thing or two as well.
In this session you will learn how:
- How to position your services for better rates.
- Why narrowing your positioning deepens your expertise and offers more value to your clients.
- What to do with existing clients outside the niche.
- What to do if you don’t like your niche.
Get Geraldine's Slides Here:
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for creative entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Entrepreneur and Speaker, Justin Schenck where he shares his journey of creative entrepreneurship by beating the odds of his upbringing in this special sneak peek from Episode #4 of Justin Schenck's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the BizableTV streaming service, where you can watch in-depth stories to fuel your dreams.
Get 7 days of BizableTV FREE! Stream exclusive creators, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Entrepreneur and Speaker, Justin Schenck where he shares his journey of creative entrepreneurship by beating the odds of his upbringing in this special sneak peek from Episode #4 of Justin Schenck's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the BizableTV streaming service, where you can watch in-depth stories to fuel your dreams.
Get 7 days of BizableTV FREE! Stream exclusive creators, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Entrepreneur and Speaker, Justin Schenck where he shares his journey of creative entrepreneurship by beating the odds of his upbringing in this special sneak peek from Episode #3 of Justin Schenck's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the BizableTV streaming service, where you can watch in-depth stories to fuel your dreams.
Get 7 days of BizableTV FREE! Stream exclusive creators, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Entrepreneur and Speaker, Justin Schenck where he shares his journey of entrepreneurship by beating the odds of his upbringing in this special sneak peek from Episode #2 of Justin Schenck's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Entrepreneur and Speaker, Justin Schenck where he shares his journey of entrepreneurship by beating the odds of his upbringing in this special sneak peek from Episode #1 of Justin Schenck's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
I'm back in the saddle with Nick Pavlidis today.
If you have ever wanted to know about the wide-open world of Ghostwriting or how to build a profitable ghostwriting business, join Nick and me to discuss how to become a highly sought-after ghostwriter.
In this session you will learn how:
- You can get your first or next ghostwriting client without sleazy marketing or spending a penny on advertising!
- You can live and work like a writer but get paid like an attorney for your writing work!
- To build a Successful Ghostwriting Business in only 10-15 hours a week!
Get Nicks Slides Here:
Get Nick's Gohstwritier School Course and Bonuses
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Strategic Book Coach, Honorée Corder where she shares her journey to New York to be a Model and discovered entrepreneurship instead in this special sneak peek from Episode #5 of Honorée Corder's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Strategic Book Coach, Honorée Corder where she shares her journey to New York to be a Model and discovered entrepreneurship instead in this special sneak peek from Episode #4 of Honorée Corder's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Strategic Book Coach, Honorée Corder where she shares her journey to New York to be a Model and discovered entrepreneurship instead in this special sneak peek from Episode #3 of Honorée Corder's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Strategic Book Coach, Honorée Corder where she shares her journey to New York to be a Model and discovered entrepreneurship instead in this special sneak peek from Episode #2 of Honorée Corder's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Strategic Book Coach, Honorée Corder where she shares her journey to New York to be a Model and discovered entrepreneurship instead in this special sneak peek from Episode #1 of Honorée Corder's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Digital Marketer Jospeh Bojang, where he shares his wisdom from the neighborhoods of "Black Wall Street" in Oklahoma to finding his north star on his journey to entrepreneurship in this special sneak peek from Episode #5 of Joseph Bojang's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Digital Marketer Jospeh Bojang, where he shares his wisdom from the neighborhoods of "Black Wall Street" in Oklahoma to finding his north star on his journey to entrepreneurship in this special sneak peek from Episode #4 of Joseph Bojang's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Digital Marketer Jospeh Bojang, where he shares his wisdom from the neighborhoods of "Black Wall Street" in Oklahoma to finding his north star on his journey to entrepreneurship in this special sneak peek from Episode #3 of Joseph Bojang's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Digital Marketer Jospeh Bojang, where he shares his wisdom from the neighborhoods of "Black Wall Street" in Oklahoma to finding his north star on his journey to entrepreneurship in this special sneak peek from Episode #2 of Joseph Bojang's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get 7 days of BizableTV FREE!
Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV!
If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Digital Marketer Jospeh Bojang, where he shares his wisdom from the neighborhoods of "Black Wall Street" in Oklahoma to finding his north star on his journey to entrepreneurship in this special sneak peek from Episode #1 of Joseph Bojang's exclusive docuseries on BizableTV.
The BizableTV Podcast is the companion show to the new BizableTV streaming service, that's been touted as the "Netflix for entrepreneurs".
Get FREE access to Shannon Mattern's, Episode 1, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join NY Times Bestselling Author and Career Coach Dan Miller, where he shares his wisdom and inspiration in this special sneak peek from Episode #4 of Dan Miller's exclusive docuseries on BizableTV.
The BizableTV Podcast is a companion show to the new BizableTV streaming service that launched in January 2022.
Get FREE access to Shannon Mattern's, Episode 1, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join NY Times Bestselling Author and Career Coach Dan Miller, where he shares his wisdom and inspiration in this special sneak peek from Episode #3 of Dan Miller's exclusive docuseries on BizableTV.
The BizableTV Podcast is a companion show to the new BizableTV streaming service that launched in January 2022.
Get FREE access to Shannon Mattern's, Episode 1, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join NY Times Bestselling Author and Career Coach Dan Miller, where he shares his wisdom and inspiration in this special sneak peek from Episode #2 of Dan Miller's exclusive docuseries on BizableTV.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Get FREE access to Shannon Mattern's, Episode 1, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
In January 2020, his two revenue streams are gone, and COVID19 hits. Jeff explains what a book deal made possible.
Join Author Jeff Brown, where he shares his wisdom and inspiration in this special sneak peek from Episode #5 of Jeff Brown's exclusive docuseries on BizableTV.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Get FREE access to Shannon Mattern's, Episode 1, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
It's one thing to invoice and another to have a client pay, Jeff explains the fear encountered and his sleepless nights realizing he may not have enough revenue to pay the bills.
Join Author Jeff Brown, where he shares his wisdom and inspiration in this special sneak peek from Episode #4 of Jeff Brown's exclusive docuseries on BizableTV.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Get FREE access to Shannon Mattern's, Episode 1, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Now that Jeff made the big leap, he realized what was possible in his business, how he started to get traction and make some real progress.
Join Author Jeff Brown, where he shares his wisdom and inspiration in this special sneak peek from Episode #3 of Jeff Brown's exclusive docuseries on BizableTV.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Get FREE access to Shannon Mattern's, Episode 1, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Are you ready to make the jump and take the big leap?
Join Author Jeff Brown, where he shares his wisdom and inspiration in this special sneak peek from Episode #2 of Jeff Brown's exclusive docuseries on BizableTV.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Get FREE access to Shannon Mattern's, Episode 1, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Justin and me as we discuss how to build a top-rated podcast, whether or not personal development is a sham and how Justin views his value and pricing for his coaching and consulting services.
Justin Schenck is the host of the top-rated podcast, the Growth Now Movement, and founder of Growth Now, LLC, which is a full-service podcast production and coaching company.
He has been named a Top 8 Podcaster to follow by INC Magazine and chosen as an ‘Icon of Influence’ in the new media space. He now helps individuals unlock their passions and live life fully.
Connect with Justin:
Podcast: https://growthnowmovement.com/podcast/
Website: https://growthnowmovement.com/
Facebook: https://www.facebook.com/GNMPodcast/
LinkedIn: https://www.linkedin.com/in/justin-schenck-452b9414
Instagram: https://www.instagram.com/justintschenck
Live Event: The Growth Now Summit Live: https://www.growthnowsummit.com/
FREE Resource: The Purpose Driven Podcaster Masterclass: https://www.purposedrivenpodcaster.com/invite
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Become a BizableTV Insider with free access to some of our early films, insider-only updates, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Have you ever waffled between wanting to start something new or staying in your day job? Or maybe you were let go and fired!
Get a compelling perspective from Author Jeff Brown, where he shares his wisdom and inspiration in this special sneak peek from Episode #1 of Jeff Brown's exclusive docuseries on BizableTV.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Become a BizableTV Insider with free access to some of our early films, insider-only updates, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
What's important when becoming an entrepreneur?
Get a compelling perspective from Keynote Speaker Ken Davis, where he shares his wisdom and inspiration in this special sneak peek from Episode #5 of Ken Davis's docuseries on BizableTV.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Become a BizableTV Insider with free access to some of our early films, insider-only updates, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
Join Kendall Johnson with Underdog Film, for a behind the scenes look at BizableTV and the 5 part formula we are using to inspire entrepreneurs just like you!
The BizableTV Podcast takes off where the Pricing Is Positioning Podcast left off. Business-related topics and guests where you will find positive, uplifting stories of success, heartache, and people finding the work they truly love. Stories about real people building real businesses with real freedom.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Become a BizableTV Insider with free access to some of our early films, insider-only updates, and special offers. If you have any guest suggestions or comments, please email them to: hello@bizabletv.com
How you can use a 6-figure anchor to win a 5-figure corporate training contract using price anchoring.
If you haven’t added pricing anchoring into your proposal process, then you are missing out on some huge opportunities.
Not only will price anchoring increase your rates, but it will also increase the number of your engagements……and yes we're talking some Pricing today!
The BizableTV Podcast takes off where the Pricing Is Positioning Podcast left off. Business-related topics and guests where you will find positive, uplifting stories of success, heartache, and people finding the work they truly love. Stories about real people building real businesses with real freedom.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Head over to iTunes and leave an honest rating and review, screenshot it, and email it to paul@paulklein.net and I am happy to share this 5 figure winning one-page proposal with you.
The BizableTV Podcast takes off where the Pricing Is Positioning Podcast left off. Business-related topics and guests where you will find positive, uplifting stories of success, heartache, and people finding the work they truly love. Stories about real people building real businesses with real freedom.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022.
Is it true that not all readers are leaders, but all leaders are readers?
This week we have Jeff Brown as a guest to talk about the benefits of books, reading, and how it can help you in your business.
Jeff is an award-winning radio producer and personality, and former nationally syndicated morning show host. Following a 26-year career in radio, Jeff went boss-free in 2013 and soon after launched the Read to Lead Podcast and is the author of a great new book "Read To Lead".
Links:
- Book – http://readtoleadbook.com
- Website – http://readtoleadpodcast.com
- Facebook – http://www.facebook.com/readtoleadnation
- LinkedIn – http://www.linkedin.com/in/brownjeff
- Instagram – http://instagram.com/thejeffbrown
- Twitter – http://twitter.com/thejeffbrown
If you are a freedom-seeking professional building your own 6 or 7 figure one-person business, then you are in the right place!
The BizableTV Podcast takes off where the Pricing Is Positioning Podcast left off. Business-related topics and guests where you will find positive, uplifting stories of success, heartache, and people finding the work they truly love. Stories about real people building real businesses with real freedom.
The BizableTV Podcast is a companion show to the new BizableTV streaming service launching in January 2022. Each episode will be a beautifully crafted cinematic Netflix quality docuseries that takes you under the hood and showcases these entrepreneurs in a way never seen before.
BizableTV will be delivered on over 1000 devices, including iOS devices, Android devices, MACs, PCs, streaming media boxes Roku, Apple TV, Android TV, and FireTV.
Join Paul Klein, a business consultant, and entrepreneur, each week for an in-depth discussion on business strategies, consulting tactics, and related entrepreneur topics.
Watch the full BizableTV Paul Klein mini-series here:
What’s keeping you from getting ahead or achieving the success you want? I bet it's one of these 5 obstacles…..You, Self-Doubt, Fear Fever, Lack of Vision and failure to make your vision greater than your fears!.......That and more on this weeks episode of the pricing is position podcast
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
In this week's episode I discuss my plans for the show moving forward and some of my thoughts on the weekly show format.
Want more pricing strategies? Check out the Rock Your Pricing Online Course
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week Duane Zingale is on the show talking about some of the pricing strategies he has implemented in his marketing firm and how he has been able to increase the value he brings his clients consistently moving from 4-figure contracts to 5-figure contracts.
Duane also talks about a relationship-based marketing system call the LISTEN Framework™ and is the host of the “Marketing Your Movement™ Show“
Duane is a Marketing Connection Consultant & Founder of the digital marketing group Legacy Catalyst. Duane helps personal brands such as coaches & consultants lead a transformational community and earn a return on their influence.
Duane does this by helping his clients leverage automated marketing systems to create conversations in context …. Using his LISTEN Framework™ to build a relationship with potential clients through their customer journey.
Links:
Web: https://www.duanezingale.com/
Podcast: https://www.duanezingale.com/show/
Listen Framework: https://www.duanezingale.com/listen/
Facebook: https://www.facebook.com/duaneandrewzingale
Twitter: https://twitter.com/DuaneZingale
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
“Every Adventure requires a first step” - Unknown
This week Paul and Ken are back and ready to discuss one of the most important steps you have to take as a public speaker! On this episode Paul and Ken discuss how they got into speaking and most importantly the first steps you need to take to get started!
On this episode Paul and Ken discuss
- Paul’s speaking background
- Ken’s business background
- Imposter Syndrome and how to deal with it
- The importance of humor
Links:
SCORRE™ Speaker Academy
Pricing Is Positioning Podcast
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
“If a person has a good message anything that distracts from it is bad.” - Ken Davis
Do you know what behaviours or distractions could be stifling your message while speaking?
Even the best speakers in the world run into obstacles that detract from their message. On this week’s episode, Ken and Paul are back to discuss the two steps you need to take to overcome such obstacles and be the best communicator you can be while speaking! Tune in for this and more!
On this episode Ken and Paul discuss:
- The importance of your message while speaking
- How identify what’s taking away from your message
- The two steps you can take to becoming a better communicator
- Details on the upcoming Scorre Academy
Join us for a FREE SCORRE™ Refresher and Speaker Training Event:
Out of Quarantine and "Back To The Stage"
Mar 16, 2021 10:00 AM Central Time (US)
Register Here
Links:
SCORRE™ Speaker Academy
Pricing Is Positioning Podcast
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
With 2020 over and as life begins to open back up, what will public speaking look like in a post pandemic world?
How does one operate between virtual speaking and live speaking?
We’re excited to announce Ken Davis is officially back on the mic alongside Paul Klein! On this week's episode they discuss the future of public speaking, some tips on how to move forward and the importance of communication! Tune in for this and more!
On this episode we discuss:
- Ken’s return to podcasting
- The benefits of virtual speaking vs live speaking.
- The importance of communication while speaking
- What public speaking will look like moving forward.
- The importance of feedback in public speaking
Join us for a FREE SCORRE™ Refresher and Speaker Training Event:
Out of Quarantine and "Back To The Stage"
Mar 16, 2021 10:00 AM Central Time (US)
Register Here
Links:
SCORRE™ Speaker Academy
Pricing Is Positioning Podcast
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
What is Value?......If you really think about it, it’s not very clear and it is one of the most misunderstood and underutilized topics for positioning your products and services for better rates.
In today's show I give you 4 value propositions to consider for your products and services as well as some exciting updates coming up for next week's show.
Do you want to be a guest on this show? Go to www.paulklein.net/mystory and fill out the questionnaire.
Want more pricing strategies? Check out the Rock Your Pricing Online Course
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
7 is the new 6!....or maybe for you its 6 is the new 5.
It doesn’t really matter, what matters is that you are here because YOU embody the idea of building a high revenue, high margin solo business with no employees, no boss & no shareholders…that and more on this week’s edition of the Pricing Is Positioning Podcast!
Do you want to be a guest on this show?
I explain more in this episode, but go to www.paulklein.net/mystory and fill out the questionnaire.
Want more pricing strategies? Check out the Rock Your Pricing Online Course
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
If you're like me, you feel this last year has been let's say…..“CHAOTIC!”
Whether it be in our own lives, business and most certainly politically and all the challenges of COVID-19.
When chaos strikes and smacks you in the face, what are some specific steps to help you?
I often wonder and struggle with this myself, and this week I have Marianne Renner, a highly sought-after Leadership Coach, trainer and keynote speaker on the show to help us with this.
She has inspired thousands of leaders to move from chaos to clarity and become all they were meant to become.
Marianne is the author of the Chaos to Clarity Success Journal, aimed at helping leaders build the confidence and courage to make their wildest dreams come alive.
She has helped thousands of leaders across the U.S. overcome fears, doubts and limiting beliefs. Her live coaching and training programs teach practical tools for navigating through change, building strong relationships and changing mental narratives that hold you back.
Marianne understands the importance of setting goals and having a clear plan to reach those goals. She has owned two businesses.
She was a bodybuilding champion and highly sought-after fitness instructor, having led two youth dance teams to win Gold Medals in the National Junior Olympics.
Marianne holds a Master’s degree in Integrated Marketing Communications.
Links:
MarianneRenner.com web site: https://mariannerenner.com/
Move From Chaos to Clarity private online community for high-performing leaders: https://www.facebook.com/groups/MoveFromChaostoClarity
Free Resources for friends of the Pricing is Positioning podcast (including Limiting Beliefs worksheet, PICK prioritization worksheet; 2 free chapters of the Chaos to Clarity Success Journal: https://mariannerenner.com/pricing/
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
Check out the Rock Your Pricing Online Course
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Maybe you have heard of it, maybe you're already a member, but what is this Clubhouse App anyway and how can it help you with your business?
This week I provide an inside look at the invite only app, some ways you might be able to use it in your business and an opportunity to get an invite to Clubhouse from me!
Clubhouse App: https://www.joinclubhouse.com/
Clubhouse App: How to Get Started: https://www.socialmediaexaminer.com/clubhouse-app-how-to-get-started/
Why Clubhouse App Might Be the Next Major Social Media Platform https://www.socialmediaexaminer.com/clubhouse-app-next-major-social-media-platform/
Want a Clubhouse App invite? Email me screenshot of your Pricing Is Positioning Podcast review to paul@paulklein.net
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
Check out the Rock Your Pricing Online Course
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
So you have heard of value-based pricing and the potential it brings for higher rates.
But how do you actually do it?
What questions should you be asking your clients?
In today's episode I unpack 3 simple questions you can ask your clients when moving towards value-based pricing or what I like to call outcome-based pricing.
Once you understand this, you can then position your pricing in close relation to that value and get the rates you deserve.
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
Check out the Rock Your Pricing Online Course
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Join John Nemo and I for a lively discussion and specific tips to help you with Linked In lead generation, content marketing, mindset and of course pricing!
John Nemo is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Content Marketing, LinkedIn and Webinars.
The author of 8 books, John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.
John has personally rewritten LinkedIn profiles for A-List Entrepreneurs, Speakers and Bestselling Authors including Chris Brogan, Mari Smith, John Lee Dumas, Bob Burg, Tom Ziglar, Jairek Robbins, Dan Miller, Ray Edwards and yours truly.
Links:
Web: https://nemomediagroup.com/
Linked In Riches: https://linkedinriches.com/
Content Marketing Machine: https://contentmarketingmachine.com/
Linked In: https://www.linkedin.com/in/hirejohnnemo/
Twitter: https://twitter.com/JohnNemoPR
Facebook: https://www.facebook.com/john.nemo.946
Nemo Radio Podcast: https://linkedinriches.com/podcast/
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
Check out the Rock Your Pricing Online Course
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
The premise of today’s podcast is about the book I hope to write someday called The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!
I share a few of these strategies with you and how they can help you with your pricing going into 2021.
Two key concepts include:
#1 to think BIG when it comes to your value, pricing and get your mindset right, otherwise the higher fees, bigger contracts will never come.
#2 is using the power of anchoring BIG dropping Anchor bombs in conjunction with price options in your pricing strategy for your products and services.
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
Check out the Rock Your Pricing Online Course
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
What if I told you that it was possible to charge $40,000 for your expertise working remotely over zoom?
I’m going to share with you a recent project where I did this and give you some tips on how you can do it too….That and more on this week’s edition of the Pricing Is Positioning Podcast.
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I have special guest Rich Brooks on the show.
Rich Brooks is founder and president of flyte new media, a web design and Internet marketing agency in Portland, Maine that has been in business for over 23 years.
His monthly flyte log email newsletter and web marketing blog cover topics such as search engine optimization, blogging, social media, email marketing, and building websites that sell.
Rich is also the host of the Agents of Change Podcast and has been hosting the Agents of Change Digital Marketing Conference since 2012.
Join Rich and I for a great discussion on some of the latest web design and social media trends he and his team are seeing in 2021 as well as how Rich built one of the premier internet marketing agencies that has stood the test of time and of course some great pricing strategies.
Links:
Web: https://www.theagentsofchange.com
Web: https://www.takeflyte.com/
Twitter: https://twitter.com/therichbrooks
Facebook: https://www.facebook.com/therichbrooks
Instagram: https://www.instagram.com/therichbrooks/
Podcast: The Agents of Change Podcast: https://www.theagentsofchange.com/podcasts/
Send your pricing and business questions to paul@paulklein.netor Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
As a business owner you have to know your numbers. But what if I told you there was ONE number that will literally change the trajectory of your business in 2021?
This single number has the power to take your business form 5 figures to 6 figures or 6 figures to 7 figures…it’s that important! Intrigued?...Well I’m going to share it with you on this week’s edition of the Pricing Is Positioning Podcast.
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Let’s see, was it because he forgot?........ Was it because he got busy?.......or was it because he quit? Why pausing this podcast was dumb….but definitely necessary and what the plans are for this podcast moving forward…That and more on this week’s edition of the Pricing Is Positioning Podcast.
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’ve got special guest Chris Do on the show!
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur — an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
In this episode we have a great conversation about Chris’s exciting backstory, how he’s dealt with Imposter Syndrome and how he approaches pricing! Tune in for more!
On this episode Chris and I discuss:
- His business backstory
- The 1 Billion Mission Initiative
- Imposter syndrome
- Value Based Pricing
- How Chris approaches retainers
Links:
The Futur: https://thefutur.com/
The Blind: https://blind.com/
Instagram: https://www.instagram.com/thechrisdo/
Twitter: https://twitter.com/theChrisDo
FB: https://www.facebook.com/BizOfDesign/
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Youtube: https://www.youtube.com/user/chrisdo72
Connect with Paul:
Rock Your Pricing Community
Free Training
Take The Pricing Quiz!
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Listener questions today.
Steve - – Has a question about monthly subscriptions with three tiers.
Cheryl – How should I price Powerpoint presentations?
Ian – Do you have a template for scope of work language I can use for my client?
Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show.
Connect with Paul:
Rock Your Pricing Community
Free Training
Take The Pricing Quiz!
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Contrary to popular belief, the price you charge for your products and services is NOT tied together!.......This may be one of the main reasons you’re not charging those higher tier rates that you know you deserve.
This comes from one of my favorite books by Dan S. Kennedy called No B.S. Marketing to the Affluent.
It's called this the Price-Product Link and how restrictive this is in getting those higher tier rates and engagements.
Price is not tied to your product or service and as soon as you disconnect those two things in your own mind about your own products and services, you’ll be liberated to make a great deal more money and to have much greater success appealing to affluent customers or clients.
Connect with Paul:
Rock Your Pricing Community
Free Training
Take The Pricing Quiz!
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to interview special guest Geoff Kullman.
Geoff is a copywriter and online marketing consultant. Geoff’s areas of expertise are in email marketing, content creation, and funnel strategy and has experience working with some of today’s top thought leaders and experts.
On this episode, Geoff and I have a great discussion on the importance of knowing your audience, tips for your next copy launch, and of course, how Geoff approaches pricing! Tune in for this and much more!
On this episode we discuss:
- Geoff’s lead magnet do’s & don’ts
- Writing tips for your next copy
- The importance of knowing your audience
- Geoff’s business backstory
- Social media and your brand
- How Geoff approaches pricing
FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to: paul@paulklein.net
Connect with Geoff:
Website: geoffkullman.com
Resources: geoffkullman.com/resources
Book A 15-Minute Call: calendly.com/geoffkullman/15min/
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to interview special guest Stacey Brown Randall!
Stacey is a Speaker, Podcaster and Business Consultant, featured in Entrepreneur Magazine, Fox Business and Forbes Magazine. She is the Author of the book - Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion.
Stacey specializes in generating referrals and helping business owners who are in relationship-based sales including Financial Advisors, Attorneys, Interior Designers, CPAs, Realtors, Coaches/Consultants, Small Business Owners.
If you have any questions regarding referrals this episode is for your! Tune in for this and much more!
FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to: paul@paulklein.net
Connect with Stacey:
Promo: https://www.staceybrownrandall.com/quiz
Stacey's Book: Generating Business Referrals Without Asking is available here!
Website: www.staceybrownrandall.com
Podcast: www.staceybrownrandall.com/podcast/
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This episode I’ve got special guest Brian Dixon on the show!
Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything"
Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses.
On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more!
FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to: paul@paulklein.net
Website: https://briandixon.com/
Podcast: https://briandixon.com/category/claritypodcast/
Book: https://briandixon.com/books#books
Connect with Brian:
LinkedIn: https://www.linkedin.com/in/drbrianjdixon/
Facebook: https://www.facebook.com/brianjdixon
Instagram: https://www.instagram.com/brianjdixon/
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have Jerod Morris on the show!
Jerod is the producer of the Unemployable podcast now called the 7-Figure Small podcast with Brian Clark and the community manager of the Unemployable Initiative.
Since leaving his last traditional office job in 2007, he has founded two lucrative sports blog projects, co-founded a hosting company that got purchased by Copyblogger Media, launched a successful six-figures course about podcasting, and is now neck-deep into two exciting startup projects (Unemployable and THINKERS Notebook).
On this episode we talk about community in the digital age, the “unemployable initiative” and Jerod’s business backstory. Tune in for more!
FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to: paul@paulklein.net
The Unemployable Initiative: https://members.unemployable.com/
7-Figure Small Podcast: https://unemployable.com/7-figure-small/
Connect with Jerod:
LinkedIn: https://www.linkedin.com/in/jerodmorris/
Twitter: https://twitter.com/jerodmorris
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have Gina Bianchini on the episode!
Gina is the CEO & Co-Founder of Mighty Networks and former co-founder & CEO of Ning.
Mighty Networks mission is to usher in a new era of creative business built on community. The platform serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered in one place under the creator’s brand.
In this episode Gina and I discuss her business background, the creation of Mighty Networks and what Might Networks can do for you as a professional! Tune in for this and much more!
FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to: paul@paulklein.net
Community Design Masterclass: https://hosts.mn.co/all-courses
Mighty Hosts Free Network: https://hosts.mn.co/
Connect with Gina:
LinkedIn: https://www.linkedin.com/in/ginabianchini/
Twitter: https://twitter.com/ginab
Instagram - https://www.instagram.com/gbianchini/?hl=en
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have special guest David C. Baker!
David is an author, speaker, and advisor who helps entrepreneurial experts make better business decisions. He’s worked with over 900 marketing firms and owns his own publishing Company called RockBench Publishing Corp. and is the Principal at ReCourses, Inc.
David’s work has been featured in the Wall Street Journal, The New York Times, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, BusinessWeek, and on CBS.
“What’s so compelling about Mr. Baker is that he’s an expert on being an expert.” —Carl Richards, NY Times
On this episode David and I discuss positioning yourself in pricing, becoming an “expert” in your niche and his latest book “The Business of Expertise”. Tune in for this and more!
FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to: paul@paulklein.net
Connect with David:
Website: https://www.davidcbaker.com/
Books: https://www.davidcbaker.com/book-the-business-of-expertise
LinkedIn:https://www.linkedin.com/in/authorspeakeradvisor/
Twitter: https://twitter.com/davidcbaker
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
"Brands exist to serve people, that's why business’s exist in the first place.”
-Darrell Vesterfelt.
This week I’m excited to have Darrell Vesterfelt on the show!
Darrell helps 6-figure entrepreneurs scale their revenue online. He is the founder of Good People Digital, an agency focused on creating powerful websites, fueled by world-class content, and he is the vice-president and managing partner of Copyblogger, one of the leading websites on Content Marketing.
Everything Darrell does is driven by his passion to help entrepreneurs grow businesses that they love, and make the money their content deserves.
On this episode, Darrell and I discuss that first big shift you need to make as a solopreneur, the mistakes you want to avoid and of course, how Darrell approaches pricing. Tune in for more!
On this episode we talk about:
- How Darrell pivoted to freelancing.
- What mistakes to avoid with your personal brand.
- Dealing with imposter syndrome
- How Darrell approaches pricing!
FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to: paul@paulklein.net
Connect with Darrell:
https://copyblogger.com/
https://mygoodpeople.com/
https://darrellvesterfelt.com/
Email: darrell@vesterfelt.com
Podcast: Copyblogger Podcast: https://copyblogger.com/category/podcast/
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Without changing much of Kyle’s original pricing his revenue per customer jumped from $83/customer to $121/customer and his revenue increased by a whopping 32%!
Another crazy stat: Before, the percentage of customers who paid $100 or more was 17%. Now, customers paying $100 or more is 70%!
That and more on this week’s edition of the Pricing Is Positioning Podcast!
FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to paul@paulklein.net
Connect with Kyle:
Website: http://courtrightdesign.com/work
My Logo Wave: https://mylogowave.com/pricing
Twitter: https://twitter.com/kcourtdesign
PIP Episode 055 with Kyle (Alex): https://www.paulklein.net/blog/how-does-supply-demand-and-scarcity-play-a-factor-in-pricing
Connect with Paul:
Take The Pricing Quiz!
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have special guest Emily Leach on the show!
Emily is the Founder of The Freelance Conference (FREECON), including Freelance Business Week, The Freelance Fund and The Freelancers Guide to Life podcast.
Emily has been called a pioneer in the world of uniquely-talented people who feel empowered to go beyond conventional jobs and create businesses from unique vantage points and perspectives.
On this episode Emily and I discuss, The Freelance Conference, retirement for solopreneurs and all things freelancing! Tune in for this and more!
FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to paul@paulklein.net
Connect with Emily:
Website: https://emilyleach.com/
The Freelance Conference: https://freelanceconference.com/
Freelance Business Week: https://freelancebusinessweek.com/
LinkedIn: https://www.linkedin.com/in/emilyleach/
Twitter: https://twitter.com/emilyleach
Facebook: https://www.facebook.com/emilyleach
Connect with Paul:
Take The Pricing Quiz!
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
When presenting your price options in your proposal, is it better to start with the low option or the high option?....That and more on this week’s edition of the Pricing IS Positioning Podcast!
Listener questions today.
Tom – Is it better to start with the low priced option or the high priced option?
Chelsea – Someone reached back out asking for the original pricing I sent them 8 weeks ago. What do I do now that I have raised my rates?
Diogène – Do you think that targeting SMBs to raise my rates is the right thing to do for my consulting business?
FREE LIVE TRAINING: https://www.paulklein.net/webinar.html
The Consulting Lifestyle Podcast - https://consultinglifestyle.fm/
Send your pricing questions to paul@paulklein.net
Connect with Paul:
Are You A Rock Start Pricer? - Take The Pricing Quiz!
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Are you tired of being paid as an extension of your clients hands where your income is up and down feast or famine?
Then you’re going to love retainers and how you can use them to generate steady income for your business.
In this episode I talk about:
- The 3 different retainer types
- How to charge for your retainers
- How I implemented my first retainer & how you can too
That and more on this week's edition of the Pricing Is Positioning Podcast.
Send your pricing questions to paul@paulklein.net
Connect with Paul:
FREE Pricing Quiz
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have special guest Jody Maberry on the episode!
Jody Maberry is a Marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger.
Jody’s clients have included former Disney Executives Lee and Dan Cockerell as well as many large organizations, family owned businesses, non-profits, government organizations, and individuals. Not only does he teach how to produce a podcast, he is also the host of his own podcast, The Jody Maberry Show.
On this episode we discuss podcasting for business, resources you can use and how you can take your online course to the next level! Tune in for this and more!
On this episode Jody and I discuss:
- Jody’s business backstory
- How to start your own podcast
- Podcasting for business
- Tips for crafting your online course
- How Jody uses social media for his business
Connect with Jody:
Web Site: https://jodymaberry.com/
Podcast: https://jodymaberry.com/podcast/
LinkedIn: https://www.linkedin.com/in/jodymaberry/
Twitter: https://twitter.com/jodymaberry?lang=en
Connect with Paul:
FREE Pricing Quiz
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
Send your pricing questions to paul@paulklein.net
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Listener questions today.
Katie – How do I raise my rates with 3 pricing options and establish my retainer & daily rate?
Sal - How do I handle pricing questions when you’re on a group call with several prospects?
Jeffery – How does one wrap their mind-set around getting 100% upfront when they wouldn't pay a general contractor or roofer 100% up front for a job?
Kyle - How do I price when showing a minimum or “starting at” fee?
If you would like to get a PDF copy of the Pricing Template Example that I sent Katie, Just email me a Pricing or Business Question that I can use on the show at paul@paulklein.net and I will email a copy to you.
Show Links Referenced:
Episode 002: Using Options & Anchoring in your pricing
Episode 003: Increase Your Rates And Quit Wasting Time With Long Proposals
Episode 016: Yes/No pricing - How to leverage up your brand
Episode 049: Terms & Getting Paid.....How About 100% Upfront?
Episode 005: 5 pricing arrangements and pricing for expertise not by the hour
Connect with Paul:
FREE Pricing Quiz
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
Send your pricing questions to paul@paulklein.net
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I have to admit, the first few days I was pretty scared…..worried and unsure. Am I concerned about the current events and state of the world right now? Absolutely!
Am I panicked and frozen from taking action? No, absolutely not!
But how about you? Are you panicked, not taking action and frozen right now?
I challenge you to take a look at what you are focusing on and take action on the things that you CAN control RIGHT now!
I have some tips for you to help you move from panic to purpose on this week’s edition of the Pricing Is Positioning Podcast!
Article: Michael Levitt Analysis: Corona Is Slowing Down, Humanity Will Survive
Article: Covid-19 Will Not End the World, so it Should Not End Business Either, Says TripActions CEO
Article: Coronavirus: Five Reasons for Optimism
Article: The History of Pandemics
#FREECON Virtual Summit Is Coming April 28-30, 2020
Connect with Paul:
FREE Pricing Quiz
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’ve got special guest Nigel Green on the show!
Nigel is the author of Revenue Harvest: A Sales Leader’s Almanac for Planning the Perfect Year. His insights have been featured in Business Insider, Thrive Global and Inc. Magazine. He delivers keynote speeches, workshops and training programs to high-performing sales teams and leaders.
Nigel has more than 15 years of experience leading sales and marketing for Fortune 500 companies, mid-market companies, and start-ups.
On this episode we discuss, discuss how to increase revenue predictability, dealing with imposter syndrome and of course all things pricing! Tune in for more!
On this episode Nigel and I discuss:
- Nigels business backstory
- How to increase revenue predictability
- Dealing with “imposter syndrome”
- What Nigels adding to his product ladder
Connect with Nigel:
Web Site: https://nigelgreen.co/
Get The Book: https://therevenueharvest.com/
Connect with Paul
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Yes, an email we got directly from “The” Jeff Bezos from Amazon…….That taught me 3 tips about business that can help you with your business on this week’s edition of the Pricing Is Positioning Podcast!
The Bezos Letters Book: https://thebezosletters.com/
The Risk Growth Assessment: https://thebezosletters.com/growth
Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show.
Connect with Paul:
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Pricing Q&A this week.
Brett asks about the Good, Better, Best pricing model, and how to make it work in his business given the variability of his projects.
Marci is a photo organizer and says it's very difficult to have 3 pillars of prices because every job is different and that it's difficult to craft a short, one-page sales sheet for her clients. She wants to know if I have suggestions?
Nicole asks how to determine your payment terms? She would like to know if she should have a pricing system or should she adjust her pricing for each proposal and project?
Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show.
Connect with Paul:
Web: www.paulklein.net
LinkedIn - www.linkedin.com/in/paulkleintv/
Facebook - www.facebook.com/paulklein.net
Instagram - www.instagram.com/paulkleinTV/
Twitter - twitter.com/PaulKleinTV
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
It seems that there's a love/hate relationship with Social Media these days or if you're like me, you just struggle with it and how to best use it for business and relationships. So this week I have Lauren Davis from Lauren V Davis Creative and The Business Event Playbook Podcast. Join Lauren and me for a discussion on what's working right now in Social Media!
Lauren Davis lives near Chicago, Illinois and works with people over the world to overcome their personal branding discontent and grow their presence so that they can focus on sales, exposure, leadership and community impact through her marketing consultancy Lauren Davis Creative and her podcast, the Business Event Playbook.
In publications since 2010... Lauren V Davis has been named as one of the "20 People You Should Know," a "Person to Watch," and a "Face of Tourism," in the midwest, as well as being recognized as an "Up-Next Future Leader." Lauren has received US Senate recognition for her passionate dedication to helping businesses succeed.
Lauren's expert social media advice has been featured in articles by Huffington Post, Readers Digest, as well as over a dozen podcast episodes including Build Your Network with Travis Chappell (Top 25 Business Category Podcast) and Brand You Podcast with Mike Kim (#1 Personal Branding Category Podcast on iTunes.)
When she is not running her two businesses in Rockford Illinois, (the other––a brick & mortar vinyl record store) she is traveling the globe learning and networking at conferences and workshops to better serve her clients with that knowledge.
Lauren's natural and undying passion revolves around seeing people and organizations that "do-good" succeed.
Free Resource: Energize Your Instagram; INSPIRE YOUR NEXT 12+ POSTS: http://bit.ly/12plusposts
The Business Event Playbook Podcast: https://podcasts.apple.com/us/podcast/the-business-event-playbook/id1500363474
Connect with Lauren:
Web Site: https://laurendaviscreative.com/
Instagram: https://www.instagram.com/ldaviscreative/
Facebook: https://www.facebook.com/LDavisCreative/
LinkedIn: https://www.linkedin.com/in/unavailable/
Connect with Paul:
Send your pricing questions to paul@paulklein.net
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulklein.net/?modal=admin_todo_tour
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
Rumbl - https://rumbl.me/u/paulkleintv
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
So you have been thinking about launching that private group or community around your niche and business, but what platform to use? Should it be a Facebook Group, a Slack Channel or a Mighty Network? I have some tips for you on this week’s edition of the Pricing is Positioning Podcast!
Links Referenced:
Facebook Groups - https://www.facebook.com/groups/?vertical=groups_discover_us&from_ad=true&ref=sem&kpid=go_9014569439_95215082307_414459296060_kwd-865604143562_c_
Slack - https://slack.com/
Mighty Networks - https://www.mightynetworks.com/
Mighty Hosts Free Network - https://hosts.mn.co/
Community Design Course - https://hosts.mn.co/courses/1859622?utm_source=manual
Ning - https://www.ning.com/
Zapier - https://zapier.com/home
Memberfull - https://memberful.com/
LaunchPass Slack Payment App - https://launchpass.com/
InviteRobot Slack Payment App - https://inviterobot.com/
SpotAGuest Free Mighty Network (Podcast guests/hosts) - https://community.spotaguest.com/
LinkedIn Riches John Nemo - https://linkedinriches.com/
Dan Miller 48 Days Eagles Group - https://www.48dayseagles.com/
Brian Clark-Unemployable Initiative - https://members.unemployable.com/
Kajabi - https://kajabi.com/
Thinkiific - https://www.thinkific.com/
Teachable - https://teachable.com/
Connect with Paul:
The Product Pricing Roadmap - https://pkroadmap.carrd.co/
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
We have all done this before! We get that email or phone call from a prospect, and it’s looking like a great client and great opportunity. So you start with a discovery call or meeting, and the client seems interested like it’s going to be a great fit and eager for your services. So you craft that perfect proposal, sharpen your pen, and if your following what I preach on this show, provide them with three pricing options, each demonstrating great value around their needs. Then the client starts asking questions, wants this or that clarified, and keeps coming back with more questions and never actually commits or worst yet has ghosted you!
Has this ever happen to you? I sure have and I wanted to share a few of my thoughts and strategies with you this week and how I have handled this over the years.
Show Links Referenced:
Episode 002: Using Options & Anchoring in your pricing
Episode 003: Increase Your Rates And Quit Wasting Time With Long Proposals
Episode 007: 3 pillars of revenue for any successful consulting business
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have special guest Vincent Pugliese on the show!
Vincent is the host of The Total Life Freedom Podcast and has been a professional photographer & filmmaker for more than twenty three years. He has photographed every major sporting event, including the Super Bowl, the World Series, the NHL Finals, the Kentucky Derby and even Wrestlemania. He is also author of "Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom”. These days Vincent spends his time helping Entrepreneurs and Freelancers Achieve Total Life Freedom.
On this episode, we discuss how to pivot from a day job to a freedom lifestyle and how to build a following/community without the flash of social media and/or ads. We also discuss Vincent’s compelling business backstory and Total Life Freedom Community! Tune in for this and more!
On this episode Vincent and I discuss:
- Vincents business backstory
- Steps to pivot to a freedom lifestyle
- How Vincent was able to build a following without social media and online advertisment
- Vincent’s Total Freedom Community
Connect with Vincent:
Web Site: www.totallifefreedom.com
Podcast: www.totallifefreedom.com/blog
Get The Free Audiobook: Freelance to Freedom https://members.totallifefreedom.com/free-audiobook?r_done=1
Elite Mastermind: https://totallifefreedom.com/the-total-life-freedom-mastermind-team
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I am going to try something different this week! Pricing Q&A from listeners!
Pricing questions today:
- Steve asks about an annual event that he does and how does supply & demand and scarcity play a factor in pricing?
- Alex asks about implementing 3 pricing options for an online product that he is getting ready to offer.
- David is asking about doing a monthly retainer for $500 and then billing at $200/hour and whether or not I think this is a good idea or not.
If you like this format and would like me to have more pricing questions like these let me know.
Shoot me your pricing questions to: paul@paulklein.net
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Online courses are great, but how much should you charge for your online course? $50, $1500 or $15,000? Well, I have 4 specific tips for pricing your online course that will save you time and heartache.
Mighty Networks: https://hosts.mn.co/share/H7Lgy9hjyq3N1izF?utm_source=manual
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I am excited to have Ron Baker on the show. Ron is the founder of VeraSage Institute—the leading think tank dedicated to teaching value-based pricing, economics, and human capital development to professionals and businesses around the world! Ron is a frequent speaker, writer, and educator, his work takes him around the world and is dedicated to burying the billable hour and timesheets in professional knowledge firms.
On this episode, we discuss his many books (he’s written 7 of them!), the knowledge economy and why he agrees that hourly billing needs to be ditched. Our conversation this episode is packed with important information for anyone looking to switch to value based pricing. Tune in for this and more on this episode of The Pricing is Positioning Podcast.
On this episode Ron and I discuss:
- What the knowledge economy is and why it’s important
- Why Ron thinks hourly billing needs to be ditched
- How Ron approaches pricing
- How to have effective value conversations with our clients
- Pricing options and anchoring
Connect with Ron
Rons Books
VeraSage Institute
The Soul of Enterprise Radio Talk Show
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I have a Tech Tip for you. It's called Rumbl.....what is it? What does it do and can it help you with your business?
A few weeks ago, my son told me about this new app called Rumbl….. that's Rumbl with no "E."
I had never heard of it or knew what it's about, but you know kids these days are always the first to know about the latest trends and apps before they go mainstream.
So I did a little investigative work and thought I would share my findings with you so you can decide if you want to jump in on it or if it's right for you or not.
Rumbl Tag Line: The easiest way to make short videos. Host channels, create unlimited episodes, find your audience, and even monetize your videos.
- It’s a short form video app
- Its like Tic Tok and Twitter combined with out all the weirdness
- There is no desktop version
- You can connect to your other social apps within the Rumbl app
- Record short form videos around your area of expertise or niche
- The app has a monetization element for premium channels
- To become a premium channel, you have to post 21 videos in a week (3 per day)
Connect with Paul on Rumbl: @paulkleintv
Rumbl
ITunes App
Android App
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
You want those higher rates and higher tier clients right? We all do! Well, it all starts with mindset and value!
Every consultant, freelancer and solopreneur can develop a mindset of value by adopting these 3 beliefs on this week’s edition of the pricing is position podcast!
I also share with you a little behind the scenes in the creation of my new course called Rock Your Pricing!
Belief #1 - Stop selling to your own wallet!
Belief #2 - Recognize the first sale is to yourself.
Belief #3 - Your mindset = your outcomes.
Books Referenced:
No B.S. Marketing to the Affluent - Dan S. Kennedy
Million Dollar Consulting - Alan Weiss
Psycho-Cybernetics: Updated and Expanded - Maxwell Maltz
Here are some key takeaways from Maxwell Maltz book:
“At least 95 percent of people have their lives blighted by feelings of inferiority to some extent, and to millions, this same feeling of inferiority is a serious handicap to success and happiness,”
"Income improvement follows self-improvement and you cannot outperform your self-image!"
"Your behavior follows your beliefs.....as you will look for opportunities to reflect/confirm your internal feelings or beliefs."
"Stop fighting straw men - responding to things emotionally that doesn't exist except in your imagination."
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have special guest Mark Stiving on the show!
Mark is the Chief Pricing Educator at Impact Pricing. Mark is the author of “Impact Pricing: Your Blueprint for Driving Profits. He is also the host of the Impact Pricing Podcast.
Mark currently helps companies understand how buyers perceive their value and helps them create price offerings that better reflect their value. My kind of guy indeed!
Mark and I discuss all things pricing on this episode of The Pricing is Positioning Podcast!
In this episode, Mark and I discuss
- Mark’s business background
- Pricing Endings
- Pricing online products and subscription-based services
- Pricing for consultants and coaches
- How buyers perceive value
Connect With Mark:
Website- https://impactpricing.com/
Podcast- https://impactpricing.com/resources/podcasts/
LinkedIn- https://www.linkedin.com/in/stiving/
Twitter- https://twitter.com/MarkStiving
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
Episode Links:
Subscription Growth Calculator - Free Spreadsheet
www.championsofvalue.com
Accelerate Your Subscription Business-Online Course
Impact Pricing: Your Blueprint for Driving Profits
Subscribed: Why the Subscription Model Will Be Your Company's Future
The Automatic Customer: Creating a Subscription Business in Any Industry
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
So your client asks you: What are your payment terms? You say: 100% upfront!...... Yes, it's possible and more common than you think so don’t be afraid to ask on this week's edition of the pricing is positioning podcast?
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Every consultant, freelancer, or personal brand can become a better speaker by attending the SCORRE Conference with Ken Davis because of 3 benefits I share on this week's podcast. I recently participated in Ken Davis's SCORRE Conference in Nashville, TN…November 4th through 7th. I had heard of Ken Davis for many years and have always wanted to attend, but just never had the chance. If you don't know Ken, he is a really neat guy. He is an author, speaker, coach, and I highly recommend his book Fully Alive as well as Secrets of Dynamic Communication.
If you're like me, you're probably impressed by a great speaker that can hold a crowd and come across all cool, collected, and in control. At least that's what I think, and I am always watching and learning from those on the stage as I want to be a better speaker as I know many of you do too. But the truth is no matter how prepared or how many times I have done a presentation, and I still get nervous, think I sound like an idiot and hate watching replays of my talks. I "um" and "uh" way too much and not polished at all, far from being a professional speaker. I also know that speaking can be a big part of your brand and business, not for the money but for the exposure and getting your ideas out in the world. You must be able to communicate effectively from the boardroom to the podcast!
Join me as I share the 3 benefits of attending SCORRE and how you can become a better speaker too.
Links Referenced:
SCORRE Conference
SCORRE Online Training
Launch Conference
Books:
Secrets of Dynamic Communication
Fully Alive: Lighten Up and Live - a Journey That Will Change Your Life
Other Speaker Training Mentioned:
Nancy Duarte - Persuasive Presentations
Kent Julian - Killer Key Note
Michael Port - Heroic Public Speaking
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’ve got special guest Mary Valloni on the show! Mary is a rockstar in helping organizations increase their revenue. With 18 years of professional experience, Mary has helped raise millions of dollars for fundraisers through her work as the development director for the American Cancer Society, the ALS Association and Special Olympics. Now she spends her time training organizations around the world while also hosting the Fundraising Freedom Podcast with Mary Valloni. On this episode of The Pricing is Positioning Podcast Mary and I discuss how she became an expert in helping organizations increase their revenue as well as how she approaches pricing. Tune in for more! On this Episode Mary and I discuss:
- How she became an expert in such a niche field
- How she helps organizations increase their revenue
- Mary’s switch to consulting
- How she approaches pricing her services
Connect with Mary:
Website- https://www.maryvalloni.com/
The Book- https://www.maryvalloni.com/thebook
Facebook- https://www.facebook.com/mmvalloni
LinkedIn- https://www.linkedin.com/in/maryvalloni/
Podcast- http://maryvallonishow.com/
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Happy Thanksgiving!
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Stay in that cushy job, with benefits, retirement, and a steady paycheck or make a pivot and go out on your own with some risk but have unlimited income potential and the freedom we all desire?
Which one would you pick?
In this episode, I'll break down the myth of job security and how high-end consultants think in terms of "quarters," not hourly wages, and a recent 6 figure client I landed and how you can too. Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have special guest Kris Pavone on the show!
Kris is a former WWE wrestler turned personal transformational insight coach and entrepreneur! He is also the creator of the The 5R’s to Achieve Your Goals and the host of the Kris Pavone Podcast.
On this episode of the Pricing is Positioning Podcast we discuss his WWE past, how he made the switch to coaching and most importantly, how he approaches pricing!
Tune in for this and more!
On this Episode, Kris and I discuss:
- His WWE Background
- The “5R” Framework
- How he approaches pricing
- His switch to coaching
Connect with Kris:
Website- https://www.krispavone.com/
Facebook- https://www.facebook.com/kris.pavone.9
Twitter- https://twitter.com/CroftDaddyWWE
Podcast- https://www.krispavone.com/posts/
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
We should all have one for our business and/or brand as they help you anchor your value, map out where you want to go and provide the route to a higher value in the marketplace.
If you haven’t already, now’s the time to create your own! I believe all brands should have a product ladder. Wondering what a product ladder strategy even is? Don’t Worry! I cover that too!
On this episode of The Pricing is Positioning Podcast, I want to share with you my overall product ladder strategy, where I have been struggling and how you can create your own! Tune in!
In this episode I discuss:
- What a product ladder is
- My own personal product ladder
- Ways you can implement your own product ladder into your business
- Mistakes to avoid when implementing a product ladder strategy
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
What if I told you that it was possible to generate $100,000 without social media, paid ads or sales funnels?!
Intrigued?
You’ve probably heard it before, you need social media, the paid ads and thousands of likes. While there is certainly a time and place for that, as I navigate through my own consulting career, I find myself becoming less reliant on social media.
You could even say I’ve become a little anti-social media.
I discuss this and more with you on this episode of The Pricing is Positioning Podcast. I also share with you alternative ways to generate revenue and how I recently generated $100,000 in revenue from a live event with no social media, no ads and no sales funnels! Tune in!
On this episode I discuss,
- My honest opinion on social media marketing
- Other ways to gain an audience and generate revenue
- How I generated $100,000 without social media recently
- Aspects of social media marketing I find useful
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’ve got an exciting guest for you!
Debra Angilletta is the founder & CEO of Angilletta & Associates Certified Profit First Professional & Sales Mastery Instructor. Her course "Sales Mastery" Online Course was created specifically for accountants, bookkeepers & financial Coaches.
Debra is a virtual CFO, financial Coach and former Wall Street Trader who has spent the past spent 30 years in the sales trenches.
On this episode of The Pricing is Positioning Podcast, we discuss the importance of closing a sale, Debra’s business background and of course, how she approaches pricing!
Tune in for this and more!
On this episode we discuss,
- The importance of closing a sale
- What is Sales Mastery
- Debra’s business background
- How Debra approaches her pricing
Connect with Debra:
Websites- https://www.debraangilletta.com
https://www.mastermysales.com/
LinkedIn https://www.linkedin.com/in/debraangilletta/
Facebook- https://www.facebook.com/debraangilletta
Twitter- https://twitter.com/debangilletta
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’ve got an important topic for you.
What if I asked what your next best business step was?
I’m talking about the one thing that could really get the ball moving forward for you and your business?
Can you name it?
This week on The Pricing is Positioning Podcast, I talk about how to focus and prioritize this next step and how to avoid the dreaded “shiny object syndrome”. Tune in for this and more!
On this episode I discuss:
- How to determine what your next best step is
- Ways to keep track and maintain focus
- What “shiny object syndrome” is
- How to avoid it
- My own experience with it
Connect with Paul
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Do you ever feel pressured to post on social media all the time?
Especially at conferences and live events to help advance your brand?
This week I share with you a personal story and why I think it’s important to unplug for the benefit of not only yourself but for your brand as well.
In this episode, I want to share with you how I took a different approach to this and how I took a break from all the digital noise. Most of all, I want to share with you how I was still able to advance my brand in a much deeper and better way.
I share this and more about my recent trip to Franklin, Tennessee! Tune in!
On this episode you’ll here:
- Why it’s important to take breaks from social media
- How you can advance your brand in ways beyond social media
- My experience and time at Cliff Ravenscraft’s Free The Dream conference in Franklin, TN!
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have Dr. Michael Hudson on the show!
Michael is a former professor at the University of Illinois and has been a speaker/coach/consultant for over 35 years! He is also the host of The Get Your Message Heard With Michael Hudson podcast.
These days he helps professionals become entrepreneurs and helps them get their message heard. On this episode, we discuss a variety of important topics like pricing, calculation methodology and his transition from corporate to high end consultant. Tune in!
In this episode, we discuss
- His value calculation methodology
- The importance of niching down
- How Michael prices his own services
- Michaels business story
Connect Michael:
Web: https://www.michaelhudson.com/podcast/
LinkedIn: https://www.linkedin.com/in/drmichaelhudson/
Facebook: https://www.facebook.com/DrMichaelHudson
Instagram: https://www.instagram.com/drmichaelhudson/
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
What’s an expert worth to you?
We all rely on “experts” to varying degrees and a good expert can save you time, money or both if they’re really good, but can hiring the wrong expert cost you?
This week, I want to share with you a personal story where I hired a so called “expert” and it almost cost me $25,000! In this episode, I also want to share with you why it’s so important to hire the “right” consultant, freelancer, coach or so called expert no matter what industry your in. I also give you some personal tips that I use to help with situations like the one I ran into. Tune in!
In this episode I talk about,
-
How I almost lost $25,000 for hiring the wrong expert
-
Two business lessons I learned from this
-
How to spot “Red Flags” when hiring consultants/experts
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I want to ask you something...
Are you a coach or are you a consultant?
What’s the difference?
These days you can ask ten different people and you’ll likely get ten different answers back. On this episode of The Pricing is Positioning Podcast I talk about about the differences I see between the roles of a coach vs consultant and my experience with both. My hope with this episode is to help you decide which role is best is best suited for you! Tune in!
In this episode I discuss:
-The definitions for a coach vs consultant
-My past engaging with/as coaches and consultants
-Why I haven’t always gravitated towards the term “coach”
-The value in both roles
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I have a great guest for you!
Michael Zipursky is an author, entrepreneur and high end consultant. Michael is also the CEO of ConsultingSucess.com. His brand Consulting Success® has helped hundreds of consultants add six and seven figures to their annual revenues.
His two books, The Elite Consulting Mind and Consulting Success are great resources that I highly recommend to consultants.
On this episode of The Pricing is Positioning Podcast, Michael and I discuss his business backstory, engaging with your business and how he approaches pricing. Tune in!
On this episode we discuss:
-Michael’s business backstory
-Engaging vs building your business
-Mindset and its importance
-How Michael approaches pricing
Connect with Michael
Consulting Success: https://www.consultingsuccess.com/
LinkedIn: https://www.linkedin.com/today/author/zipursky/
Twitter: https://twitter.com/michaelzipursky?lang=en
Books: https://www.amazon.com/Elite-Consulting-Mind-Mindsets-Meaningful/dp/1775041107
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
034: Price Endings 99, 97 or 95 Which is Better?
I have a question for you…
Is $4000 a more attractive price than $3999?
Should your prices end with in a .99, .97 or .95?
On this episode of The Pricing is Positioning Podcast, I’ll be talking about price endings and why they’re a lot more important than you actually think.
I will also talk to you about the basics of “charm pricing” and the “left digit principle” and how you can incorporate this simple pricing strategy into your product and service offerings! So tune in!
In this episode, I talk you about:
- Effective price endings and determining what amount’s right for you
- What “charm Pricing” is
- The science behind charm pricing
- What “the left digit principle” is
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Would you say you have good pricing habits?
Are you wanting to charge more for your services and products?
Inspired by Stephen Covey’s “The 7 Habits of Highly Effective People”, this week I give you my 7 habits for highly effective pricing! According to the dictionary, “habit” is defined as “an acquired mode of behavior that has become nearly or completely involuntary.” Habits are what lay the foundations our lives and achieving our goals. It is imperative to put into practice good pricing habits in order to receive maximum value for your services.
On this episode of The Pricing is Positioning Podcast, I discuss in detail these 7 habits I recommend for pricing and how it can help you get high end and high ticket consulting engagements. Tune in for more!
In this episode I discuss
- 7 habits of effective pricing
- Stephen Covey’s book “The 7 Habits of Highly Effective People”
- How to land those high end and high ticket consulting engagements
- Outcome vs Time
Episode Links:
Stephen Covey’s Book
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I’m excited to announce that on this week's episode of The Pricing is Positioning Podcast, I get to interview Rochelle Moulton. Rochelle’s a great resource and our interview this week is going to offer you a lot of value as a freelancing consultant! Rochelle is a brand strategist and cohost of The Business of Authority Podcast.
Her unique gift is helping professionals craft their brands into a flourishing business. She also has an impressive business background and was even made a global partner by a corporation at age 31!
On this episode we discuss Rochelle’s impressive accomplishments and backstory, how she approaches pricing and the advice she gives to those trying to transition from the corporate world to a high end consultant! Tune in!
In this episode we discuss,
-Rochelle’s business backstory
-Tips on transitioning from the corporate world to high end consultant
-How Rochelle Prices her services
-Rochelle’s steps to becoming an “authority”
Connect with Rochelle:
Business of Authority Podcast
RochelleMoulton.com
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m talking to you about CVs (Curriculum Vitae) and why you absolutely need one.
In today’s professional world, almost all consultants and freelancers may be asked to provide one.
But what exactly is a CV? And why is it being used more than a resume these days?
In this episode of The Pricing is Positioning Podcast I answer these questions and I even give you some tips I used to craft my own CV. I also discuss how I believe social media is turning into the modern CV. Tune in!
In this episode I talk discuss:
-Why you need a CV
-The difference between a CV and a resume
-Is Social Media is the new CV?
-Tips I give for crafting the best CV for you
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Episode Links:
The Difference Between a Resume and a Curriculum Vitae
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I want to share with you some secrets.
Many of you don’t know this about me, but when I was younger, I was in a hair band!
YES…..A hair band!
That wasn’t a typo. Back in the 1980s, I was, in fact, part of an aspiring rock band. We wanted to be the next big rockstars up there with bands like Mötley Crüe and Poison.
It was during this time making music and trying to reach stardom that I learned a little about the business side of the industry, the common model of “pay to play” and why it isn’t sustainable for profit.
On this episode of The Pricing is Positioning Podcast, I talk to you about this and how I went from being an aspiring rocker in a hair band to a high-end business consultant.
Plus, by the end of the episode, you will hear the three tips I give to getting paid what you’re worth!
In this episode I talk about:
- 3 tips on how to get paid what you’re worth
- How I went from being in a hair band to a high-end consultant
- What pay to play is and why it’s not good for consultants
- Lessons I learned in the music and consulting industry
Connect With Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I’m excited to have my friend Jonathan Stark on the show this week. Jonathan is a former software developer who is now on a mission to rid the world of hourly billing. He’s the host of The Ditching Hourly Podcast and is the author of “Hourly Billing is Nuts”.
Jonathan falls right in line with what we talk about on the Pricing Is Positioning podcast. I’m happy to say we share a lot of the same ideas.
This week we talk about his journey from being a corporate software engineer to becoming an independent consultant who is pushing back against the hourly billing model. We also talk about project profitability and how you can take the steps to go from time-based billing to outcome-based billing in your own career. There’s this and much more in tune for you on this weeks episode of the Pricing is Positioning podcast!
In this episode, you will hear:
- Why hourly billing doesn’t work
- “time” VS “outcome” billing
- How you can increase your income by ditching hourly
- How to determine profitability
- Jonathan’s story
Connect With Jonathan
Twitter https://twitter.com/jonathanstark
Instagram- https://www.instagram.com/jonathanstark/
LinkedIn- https://www.linkedin.com/in/jonathanstark/
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
It doesn’t matter if you’re just starting out or have been in the business for years. There’s one thing that can doom any business at any stage.
When I first began my journey in consulting and owning my own business, I had no idea where to start. So I started by taking notes and asking questions. One of the most common pieces of advice I’d receive in the beginning stage was always the same:
“You’re gonna need a small business loan.”
This didn’t make sense to me.
In this episode, I want to talk to you about why you don’t always need that small business loan and how debt can be the anchor that drags your business down. I also stress the importance of starting small and share with you how I approached employees and other factors I had to consider when I started my own consulting business.
In this episode, I’ll cover these topics
-The one thing that can doom your business
-The initial steps I took to owning my own business
-The advice I was given when I started out.
-
Why you don’t need the small business loan everyone says you need.
-
Important factors to consider in the beginning.
Resources:
Business Startup Costs: How Much Cash Will You Need? https://www.businessnewsdaily.com/5-small-business-start-up-costs-options.html
The Banker and the Fisherman: https://20somethingfinance.com/the-mexican-fisherman-parable/
Company of One https://ofone.co/
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I want to talk to you about pricing options.
Having multiple pricing options are extremely important for your clients to have. They allow your clients to have multiple opportunities to engage with you.
When you only give your clients a single price option, it's like giving them an ultimatum….take it or leave it!
By giving them pricing options, it then becomes a question in your client's mind of…….. “not SHOULD we work with you, but HOW we are going to work with you.”
But there is such a thing as having too many choices and too many options as your clients will shut down, be indecisive or worse, look to your competition. Something I’ve learned over the years as a consultant with pricing options is there’s a sweet spot of the right amount that you want to provide to your clients during the proposal process.
In this episode, I’m going to share with you how to determine what’s right for you and why having too many might be hindering your business growth instead of maximizing your value potential.
So I am excited to share my thoughts on this subject with you, including some interesting studies and what the experts in behavioral economics are saying about the topic.
In this episode, I talk about:
-What Choice overload is and how to avoid it.
-The value of having different pricing options
-The difference between System 1 thinking and System 2 thinking and which one is better
-
How to know when you’re diminishing your returns with your pricing options
-
The number of options that I recommend to freelance consultants
Resources:
TSOE - Episode #237: Interview with ADP's Chief Behavioral Economist Jordan Birnbaum
Jams Study: Jam Study - Iyengar & Lepper (2000)
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I’m excited to have Mike Kim on the show. If you don’t know Mike, you need to and I am so glad I get to introduce you to him. He is a speaker and marketing personal branding expert. He chose to leave his corporate marketing director position behind to build his own business and brand and has worked with high-profile clients like John C. Maxwell and StoryBrand to name a few.
In this episode, we talked about his journey from working in the corporate world as a marketing director to running his own successful business. We also discussed branding yourself, pivoting, and sadistic selfies. Finally, we talked about pricing, ad spend, and how to make sure you are priced right to justify your ad spend costs.
You are going to get a ton of value from this episode. In fact, be sure to listen through to the end because that is when Mike unloads some nuggets that he hasn't talked about ever before. Let’s jump into this week’s episode with my special guest, Mike Kim.
In this episode, you’ll hear:
- How Mike made the jump from the corporate world to running his own business
- How he helps brands or products with product tie-ins
- Paid ads vs. organic
- He answers the question, “Should personal brands advertise and when is it the right time for that??”
- Corporate structured environment vs. the unstructured business world
Connect with Mike:
The Brand You Podcast
Mike Kim - Web Page
Mike Kim Blog
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv/
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/MikeKimTV
Connect with Paul:
The Pricing Is Positioning Course
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week I wanted to share with you how I recently failed a product launch and why I loved it.
I launched my group coaching course or tried to monetize my personal brand and failed miserably. I got one sign up. Now you may be thinking, “Wait a minute, Paul, you failed and you loved it? I don’t believe that.” It’s true, I failed, but there were many lessons I learned because of it.
In this episode, I am going to share the lessons I learned from failure, what I did wrong, and how I am going to fix it for next time. My hope is that you will find some key takeaways so you can avoid them. Or perhaps, more importantly, come to realize that failing isn’t the worst thing that can happen, instead, it may actually be the best thing that can happen. And so, yes, I failed and I loved every minute of it.
In this episode, I’ll cover these topics:
- Building my consulting business and my brand
- One of my most notable corporate failures and how email almost got me fired
- Webinar failures, recordings (or lack thereof), and other tech issues
- Launching a six-week group coaching, why it failed, a pity-party for one, and my wake-up call
- Some of the lessons learned from my recent failures and plans to move forward
John Nemo - Content Marketing Machine Book
John Nemo - Content Marketing Machine Course
Dan Cockrell Interview PIP Episode 011
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I have worked with some major clients such as Target, Neiman Marcus, Slack, Starbucks, Holiday Inn, and more. The list goes on over my 10 years of consulting. But how did I get these clients? And more importantly, how the heck can you get those types of clients? In this week’s episode, I am going to share my secrets!
Yes, that’s right, today I am going to share my three secrets on how I landed my first Fortune 500 clients. Before you start thinking that you couldn’t ever land high profile clients because they’ll never listen to you, let’s make this clear: they're not on some ivory tower, they are not unreachable. If you desire these types of clients, you can. I will share what worked for me. And maybe, more importantly, it'll help you land Fortune 500 clients too.
In this episode, I’ll cover these topics:
- What is a Fortune 500 company, anyway?
- Creating a super hyper-niche and bringing it to Fortune 500 companies
- The importance of starting small and what I mean by that
- Being ready when opportunity knocks
- The three pillars of revenue
PIP Episode 007 - 3 pillars of revenue for any successful consulting business Episode
Blog Post - The 3 pillars of revenue for any successful solo consulting business
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I’m excited to have my friend and mentor Cliff Ravenscraft on the show this week. He has transitioned from being the Podcast Answer Man to being the Mindset Answer Man. Cliff hosts the Free the Dream Conference and Next Level Mastermind. He is a business mentor, life coach, and motivational speaker. He also happens to be one of my mentors too.
This week we are chatting about mindset issues, overcoming challenges and obstacles, and charging what you’re worth. If you have been struggling with mindset, roadblocks, and confidence in your pricing, this episode is for you!
In this episode, you will hear:
- How he went from making a net profit of just $11,000 his first year to being confident in charging what he was really worth
- His mindset conference called Free the Dream conference and how it came to be
- How your nonverbal cues can be hurting you even when you’re communicating by email
- What happened after Cliff read The Big Leap and how it changed his business
- How he views his legacy and his business
Connect with Cliff:
The Cliff Ravenscraft Show Podcast
Cliff Ravenscraft - Web Page
Free The Dream Conference
The Next Level Mastermind
Next Level Workshop
LinkedIn - linkedin.com/in/cliffravenscraft
Facebook - https://www.facebook.com/cliffeotc/
Instagram - https://www.instagram.com/cliffeotc/
Twitter - https://twitter.com/cliffeotc
Connect with Paul:
The Pricing Is Positioning Course
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Everybody says you need to niche down; lean into your expertise or craft. And that's great advice. But the question many people come to me with is, “How do I price a specific niche?” I hear from people all the time who are struggling to come up with how to price products or services for their niche or different niches.
Here is the biggest issue I see when it comes to niching down and pricing your products or services: If you're serving a specific market that doesn't see the value in what you're doing or exceeds the value of the amount that they're willing to pay, you're never going to be able to get that high rate you want, need, or deserve.
In this week’s episode, I am going to share my thoughts and strategies for pricing niches, including how to do it successfully and some things to consider.
In this episode, I’ll cover these topics:
- Positioning your product/service at a much higher value, aka the Dunkin Donuts and Starbucks example
- Make sure the niche or clientele you service fits with your pricing
- Creating new products or services that your niche/ideal market can afford
- Being realistic in your efforts to serve a specific niche
- Diversifying your niche portfolio
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
We all have this perception that a business has to always scale. And that it always must grow, grow, and GROW in order to be successful. I like to counter that thought and say, you can be highly efficient, you can have the business of your dreams and still be small.
In fact, build a business around what fits your lifestyle instead of fitting your lifestyle around your business.
In today’s episode, I will share why I think it's not always a good thing to scale or grow. Plus, I’ll share why I think it’s important to build a business that caters to you and your lifestyle (and not the other way around).
Obviously, if you have a desire to be a multimillion dollar company with shareholders, meetings, employees, and overhead, that's great if that fits you. When it comes to business, I decided to go a different route. I decided to keep my business small and have done so for the last 10 years. Yes, I’ve experienced success even by staying, “small.” So today, I am excited to share some of my thoughts on this subject with you.
In this episode, I’ll cover these topics:
- How one entrepreneur built a seven-figure business and still kept things “small”
- Working with and hiring the wrong type of team member versus the right type of team member
- Why the popularity of freelancing is growing
- How in today’s knowledge-based economy you can build a business around your wants, needs, and schedule
- Scaling your business could mean trade-offs in other areas of your work and life
- Why I think there’s nothing wrong with bootstrapping your business
- Some sound advice about success from my friend, Mike Kim
Tools & Links Referenced:
Paul Jarvis - A Company of One
Business Brilliance by Lewis Schiff
Brian Clark - 7-Figure Small
Brian Clark - Why You’re the Perfect Age to Start a Successful Company
Unemployable Podcast with Brian Clark
Forbes - Are We Ready For A Workforce That is 50% Freelance?
Jeff Goins Tribe Conference
Connect with Paul:
The Pricing Is Positioning Course
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
This week I am excited to have Dan Miller on the show. Dan is the author of 48 Days to the Work You Love. He is a best-selling author, career coach, and entrepreneur. If it wasn’t for Dan and his teachings, I don’t know if I would have left my organization and started a business of my own. Dan was definitely instrumental to my journey and this episode is a tribute, of sorts, to many of the things I've implemented over the years because of him.
In this episode, we discussed his books (he’s written at least five of them!), entrepreneurship, and making your business work when you go out on your own. Our conversation was packed with amazing information about being successful when transitioning from a corporate job to that of a freelancer. We cover so much in this episode that you are sure to love it.
In this episode, you’ll hear:
- About Dan’s books and philosophy on work
- What does it look like to transition to freelancing
- How to balance and value the freedom that comes with freelancing
- How to diversify your work to avoid having all of your eggs in one basket
- The importance of positioning yourself from the beginning
- Breaking out of the employee mindset
- Valuing yourself and your offerings
Connect with Dan Miller:
48 Days - Dan Miller
48 Days Eagles Group
DISC Personality Profile
48 Days To The Work You Love Podcast
48 Days To The Work You Love Book - Dan Miller
No More Mondays Book - Dan Miller
48 Days Career Coaching
LinkedIn - https://www.linkedin.com/in/48days/
Facebook - https://www.facebook.com/DanMiller48days/
Instagram - https://www.instagram.com/48daysdan/
Twitter - @48DaysTeam
Connect with Paul:
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week on the podcast I decided to take a break from pricing strategy talk (don’t worry, I will cover more pricing tips in future episodes!). But I like to mix things up and this week I have a tech tip for you. If you have been following me and my work for some time, then you know I’ve had some webinars recently. Some of the tech I used to make the webinars happen is what inspired this week’s episode, which was to combine three powerful tech tools to create what I call magic.
Maybe you plan to do some email marketing or host some webinars of your own. Of course, there are many tools to choose from to make these things happen. In this episode, I will give you a peek behind the curtain, a little bit of behind-the-scenes on how I made the tech magic happen using Carrd, which is a platform for creating one-page websites, Zoom, a meeting and webinar host, and ConvertKit, an email marketing platform.
In this episode, I’ll cover these topics:
- Creating landing pages using Carrd
- Why I switched from ClickFunnels to Carrd
- Combining Carrd with ConvertKit = one really powerful lead magnet
- How to use Zapier to connect different apps with each other
- Why using Zoom natively for webinar registration is clunky
Tools & Links Referenced:
Carrd Landing Pages
Convert Kit Email Management
Zoom Webinars
Zapier Create Zaps & Automate Tasks
Robby Fowler Marketing & Design
Connect with Paul:
The Pricing Is Positioning Course
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
In this week’s episode of Pricing is Positioning, I am going to share ten pricing mistakes that are preventing you from getting better rates. While there may be a vast array of common mistakes being made, the ten I mention in today’s episode are ones I see often when working with my clients.
In this episode, I cover everything from charging by the hour (and why that IS a mistake), posting pricing on your website (yes, another mistake), and even why having an unhealthy view of money is getting in the way of your success. Some of the mistakes I discuss you will have heard before, but some of it may be new to you. Listen to today’s episode to hear my comprehensive top ten list of pricing mistakes that are holding you back.
In this episode, I’ll cover these topics:
- Why charging by the hour is not okay
- Anchoring and why anchoring too high could be an issue
- Using bloated and long multi-page proposals
- Viewing the exchange of money as a personal relationship rather than a business exchange
Connect with Paul:
FREE Webinar May 23rd, Next Thursday 10:00 am Pacific (1:00 eastern) 3 Pricing Secrets Preventing Freelancers From Getting Better Rates
The Pricing Is Positioning Course
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
Today I'm excited to have my friend Shannon Mattern from the Pep Talks for Side Hustlers Podcast join me. Shannon left her corporate job working full time after creating her own side hustle turned personal brand. She started blogging, podcasting, and doing website consulting work. Today we talk about how she went from side hustler to full-time entrepreneur. I think her story will resonate with you.
Shannon was able to build her business on the side before jumping into it full time. We also discuss the importance of goals, strategic pricing, and even imposter syndrome. If you have been wondering how to start your own side hustle or how to turn it into a full-time gig, this episode is for you! We talk about all of that and more in this episode of Pricing is Positioning.
In this episode, you’ll hear:
- How Shannon transitioned from her full-time job to self-employed
- The importance of goals and her goal of reaching $10,000/month in revenue prior to switching to self-employment
- About strategically pricing your product or service and recognizing your time is valuable
- Good bosses know that anything you are doing on the side to develop yourself professionally benefits your day job
- What imposter syndrome is and the importance of not letting it hold you back
- That everyone is concerned with the struggles of setting pricing - it’s normal - you are not the only one trying to get it right
- You have expertise at your current job that others would value and need from you - just get started on your side hustle and be patient as you develop it
This episode was brought to you by the Pricing is Positioning Course; a six-week online intensive group coaching course with me, Paul Klein. We’ll cover getting paid what you're worth, positioning your pricing, attracting the right clients, and honing in on your overall pricing strategy. For all of the details on upcoming sessions, visit PricingIsPositioningCourse.com.
Connect with Shannon:
Free 5-Day Website Challenge
Shannon’s Other Courses
Pep Talks For Side Hustlers Podcast
Facebook: https://www.facebook.com/shannon.r.mattern
Instagram: https://www.instagram.com/shannonlmattern/
Connect with Paul:
The Pricing Is Positioning 6-Week Group Coaching Course
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
Whether you're starting out or are a seasoned freelance consultant, being a business owner means you go through seasons of extreme busyness to those of extreme workload lows. During those peaks and lows, you want to employ what I call “Yes/No Pricing”. In today’s episode, I'll explain how I use this type of pricing to help increase my value and my rates over time. Plus, I’ll share some tactics that you can employ for optimal business success. “Yes/No Pricing,” can help you climb up the stairway of value and leverage your brand in the process.
In this episode, I’ll cover these topics:
- “Yes Pricing” What it is, when to use it, and how to use it
- Why “Yes Pricing” or penetration mode is not the best place to be in far as positioning for your brand
- When to employ a “No Pricing” strategy
- How to “Price them to no" can leverage up your brand
- Why it’s always better to move up the value ladder rather than stay stagnant, even when you are super busy and need to turn clients away, plus how to turn clients away using the “Pricing them to no” strategy
This episode was brought to you by the Pricing is Positioning Course; a six-week online intensive group coaching course with me, Paul Klein. We’ll cover getting paid what you're worth, positioning your pricing, attracting the right clients, and honing in on your overall pricing strategy. For all of the details on upcoming sessions, visit PricingIsPositioningCourse.com.
Speakers & Links Referenced:
o Joseph Bojang on SEO and funnels.
o Danny Ozment on monetizing a podcast.
o Jason J Clement on design.
o Lauren Vanags Davis on Instagram.
o Sean Pritzkau on repurposing content.
o Joy Capps on conversion copywriting.
o Lindsey Hartz on book launches.
o Robby Fowler on marketing & design.
o Jody Mayberry on launching a podcast.
The Thing Live …the premier event for creatives, makers, entrepreneurs, & leaders held in Orlando, Florida May 15th - 19th. Use the code IMWITHPAUL for 10% off at thethinglive.com.
Connect with Paul:
The Pricing Is Positioning Course
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
There’s no roundabout way of saying it, so I’ll just say it outright, you don't charge enough.
I've worked with many entrepreneurs, business owners, coaches, consultants, and freelancers. The one area they all have in common, as well as an area they struggle with, is the pricing of their products. Or more to the point, inaccurate or low pricing of their products. I do want to be clear, undercharging is not something to be ashamed of, it’s just a common theme amongst new (and maybe even veteran) business owners. What is important to understand is you have such great value. You offer so much, you really ought to be charging a premium for your products or services.
Of course, the catch-22 is you don't want to charge too much either. I know how it feels to send out that proposal or that email and wonder, “Did I leave money on the table?”
In today’s episode, I will be sharing some mindset shifts and strategies that will help you realize your true value and charge what you are worth. It all starts with you. The first sale is to yourself. As Alan Weiss says, “If you don't value yourself, your products, or your services, then neither will the micro marketplace.”
In this episode, I’ll cover these topics:
- Mindset shifts, including shifting your own perspective on yourself, why it’s important to understand your worth and value your own products and services
- Penetration pricing and why you may want to utilize this strategy, temporarily
- Some other pricing strategies and examples, including skim pricing and neutral pricing
- Providing a world class guarantee - what that means and how to do so
This episode was brought to you by the Pricing is Positioning Course; a six-week online intensive group coaching course with me, Paul Klein. We’ll cover getting paid what you're worth, positioning your pricing, attracting the right clients, and honing in on your overall pricing strategy. For all of the details on upcoming sessions, visit PricingIsPositioningCourse.com.
Resources Referenced:
The Mike Kim Show BYP Episode 179 With Paul Klein
The Thing Live …the premier event for creatives, makers, entrepreneurs, & leaders held in Orlando, Florida May 15th - 19th. Use the code IMWITHPAUL for 10% off at thethinglive.com.
The Soul of Enterprise With Ron Baker & Ed Kless Episode #128: The Three—and only three—Pricing Strategies
Book: Pricing Done Right by Tim J. Smith
The price guarantee offered by Florida based “Bugs” Burger Bug Killers (BBBK)” exterminators
Connect with Paul:
The Pricing Is Positioning 6-Week Group Coaching Course
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
This week I am excited to have Terry Weaver on the show. Terry is the author of the book, “Making Elephants Fly.” He is a speaker, coach, and entrepreneur. He is also the host of the event, The Thing Live, taking place this May in Orlando, Florida, which I'll be speaking at. Terry is an all-around great guy.
In this episode, we talked about his book, entrepreneurship, and how to price an event. Plus, we discussed how to take advantage of the knowledge economy and getting your dreams off the ground. Finally, we had an interesting conversation about outsourcing and delegating tasks, which can be a difficult thing for entrepreneurs to do. Our conversation took many twists and turns with insights from a truly knowledgeable entrepreneur. Without any further ado, here is my conversation with Terry Weaver.
In this episode, you’ll hear:
- How Terry helps people who have big ideas
- Determining if you have something that provides value to the marketplace
- Entrepreneurship and struggling to “just make enough”
- How Terry came up with the pricing structure for his live event
- About his book, “Making Elephants Fly”
- Adopting a mindset for outsourcing and delegating tasks
- Knowledge economy and the Internet-based entrepreneur
Connect with Terry:
The Thing Live 2019 (Use Discount code: IMWITHPAUL)
Terry Weaver - Speaker, Author, Dreamer
Making Elephants Fly Book
Making Elephants Fly Podcast
LinkedIn - https://www.linkedin.com/in/terrytheweaver/
Facebook - https://www.facebook.com/terryweaver
Instagram - https://www.instagram.com/terrytheweaver/
YouTube - https://www.youtube.com/user/terrytheweaver
Twitter - @terryweaver
Connect with Paul:
The Pricing Webinar
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
This week I wanted to discuss the four phases of client complacency. Yes, ouch. As painful as it sounds, we have to recognize that sometimes we do become complacent with our clients. A few weeks ago I talked about the opposite end of this, the stench of desperation. The stench of desperation is when you are acting desperate or needy for a client. Well, client complacency would be on the opposite end of that. You’ve now gotten the client, but are taking them for granted or simply not treating them well.
I believe in order to avoid complacency, we need to recognize when it is happening (or about to) so that we can move towards proactivity. Even if client complacency isn't happening within your organization, recognizing it is equally important because it can serve as an opportunity to gain new clients from your competitors. For example, if there's a firm that isn’t providing value to client or taking them for granted, it’s a perfect opportunity for you to say, “Hey, I can help you with the same service and also be sure you are taken care of, being respected, and provide you with the value you deserve.”
In this episode, I’ll cover these topics:
- The honeymoon phase of your client relationship and the role enthusiasm plays
- Comfortable phase and doing the bare minimum
- The complacent phase, aka “toxic” phase
- What happens if you get to the dreaded phase four
Connect with Paul:
The Pricing Webinar
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
Email marketing is king. If you haven’t implemented an email marketing strategy into your consulting business yet, this week’s episode will showcase just how effective it can be. In fact, you can be effective with as little as fifty or one hundred people on your email list. Remember, it is not the quantity of people you know, but instead the quality of people that are actually going to engage with your services.
Yes, this topic is a slight departure from the usual topics I cover in the podcast. But marketing is all about how you showcase and talk about your offerings and position yourself in the marketplace. Email marketing, in an online world, is an important facet of your business.
Know this, I'm by no means an email marketing guru. However, I have learned a few tricks, tips, and even some cool stuff from friends who are, like Mike Kim (an expert in email and internet marketing). In fact, Mike shared with me some key strategies I've implemented into my own email marketing and have found success. This week, I want to share my email marketing insights, advice, and observations with you, so that you can find success too.
In this episode, I’ll cover these topics:
- How email marketing differs from online ads: it’s all about relationship building
- The importance of providing value to your email subscribers
- ConvertKit versus MailChimp - which is the best email marketing platform to use?
- Targeting specific groups within your email lists, how and why you should do so
- An intriguing way to engage with your LinkedIn contacts
Connect with Paul:
The Pricing Webinar
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
In this week’s episode I introduce you to Dan Cockerell, former Vice President of Disney’s Magic Kingdom. Dan worked for The Walt Disney Company for over 25 years in various parks around the world. He has an immense amount of knowledge and experience around leadership and I am thrilled to share our conversation with you.
After 25 years of working in corporate and having job security with one of the greatest companies in the world, The Walt Disney Company, Dan decided to leave and start his own personal brand. He became an entrepreneur. In today’s episode, Dan shares openly about his transition from corporate leader to entrepreneur. He talks about the challenges, difficulties, and the wins and losses. Plus, he lets us in on some of the things he's up to in his personal brand today, like the production of The Perch Newsletter and more.
In this episode, you’ll hear:
- About Dan’s 25-year career at Disney and the experience it provided him
- His decision to transition away from corporate life to become an entrepreneur, what that meant for his family and taking the plunge
- Some of his biggest hurdles or fears from making the move to go out on his own
- Imposter syndrome, even VPs of major companies experience it
- Dan talks about some pricing challenges he had and how he overcame them with the help and support from his inner circle (and his father)
- He shares some of his pleasant surprises and positive outcomes of entrepreneurship
Resources and links referenced:
Text: danaow to 44222 to subscribe to Dan's Free Article of the week
Dan's Website: Dancockerell.com
Dan Cockerell - The Perch Newsletter
Dan Cockerell - Podcast
Lee Cockerell - (Dan’s Dad)
Tools Mentioned:
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
Connect with Paul:
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Here is a question I get asked often: “Should I publish pricing on my website?”
When discussing both product types, productized and customized services, the answer really depends on where you are in your consulting business and whether you're established or just starting out. In this episode I delve into this topic, offer insights, and examples as to when it’s best to list your prices versus when to leave them off of your site.
If you have thoughts around this week’s topic, I'd love to hear from you. Use the links below to connect with me and tell me what has worked for you and your business.
In this episode, I’ll cover these topics: * Why new consultants, freelancers, or brand experts should NOT list their pricing on their website * Some reasons established consultants may want to INCLUDE their pricing on their website * The risks vs. the rewards of not including your pricing on your website * When it makes sense to include pricing regardless of years in business * Products vs. customized services and pricing
Connect with Paul:
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
When you're first starting out, or even if you're a seasoned professional, you can fall into the “stench of desperation” trap. What do I mean by that? Well, have you ever had this happen? You send out a proposal. Then after five minutes, you begin to wonder why you haven’t received a response from the prospect. And then the obsessive thoughts start to kick in. “Has the prospect received the proposal or did it get lost in cyberspace?” You then continuously hit refresh on your email inbox. And, you’ve even begun to draft a follow up email. Next comes, “Was my quote too high?” You begin to beat yourself up and start planning how to broach the subject of discounting your fees if you do get pushback on your original proposal quote. Finally, you get to the part where you throw up your hands in exasperation and decide, “That’s it. They just don’t like me.” It’s now been 10 minutes since you’ve sent the proposal and you’ve already thrown in the towel. That, my friends, is what I mean by the stench of desperation. In this episode, I am going to go into many of the facets that lead to these obsessive thoughts, which hold you back from being successful in your business. Plus, I’ll provide some insight and advice on how to avoid these mental roadblocks, for good. In this episode, I’ll cover these topics: * Some more examples of the stench of desperation trap * Derailing the negotiation or onboarding process * What Fonzie from Happy Days teaches us about being calm, cool, and collected * Embracing the power of, “No” * What you should and should not do when you send out a proposal
Connect with Paul:
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
Web: www.paulklein.net
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If you're a consultant, have a personal brand, or are a freelancer, one of the questions you might be asking is, “How do I create my first product?” In this week’s episode, I am going to share how to create and launch your first knowledge product.
First, the product you create is going to be wrapped around your area of expertise or knowledge that you want to monetize, which is why I like to call it a knowledge product. Before we dive into creating your first product, you need to know what a knowledge product is and what actually makes a good product. I break down the different types of knowledge products you can have and then provide the steps needed to launch your product, successfully.
If you're looking at taking advantage of today’s digital and knowledge-based economy, this episode is the one you won’t want to miss.
In this episode, I’ll cover these topics:
- The various kinds of knowledge products, including e-books, online courses, paid webinars, paid masterminds, group coaching, and more
- One way to stand out in your industry by producing “old school” (aka hardcopy) content
- Multiple resources for creating your knowledge product
- Various platforms and tools for selling your knowledge product, including payment processor recommendations
Resources and links referenced:
Dan Millers (DISC Profile)
Kary Oberbrunner’s Author Academy Elite
Danny Ozment's Podcast Supercharger
Pat Flynn’s Power Up Podcasting
Mike Kim's - Marketing Insider Newsletter
Dan Cockerell - The Perch Newsletter
Dan Cockrell - Podcast
Cliff Ravenscraft – Next Level Mastermind
Dan Millers - Eaglepreneur Mastermind
Tools Mentioned:
Kajabi
Teachable
Thinkific
Zoom
Adobe PDF
Adobe Spark
Canva
Screen Flow
QuickTime
Weebly
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
Connect with Paul:
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
We all can agree that we want more revenue or income in our business, right? We also can agree that oftentimes in business we find ourselves taking the feast or famine approach. What if I told you that you could work a model that would not only allow you to increase your revenue streams, but essentially eliminate the feast or famine approach from your business, altogether? It’s true. In today’s episode, I am going to share with you how to implement 3 pillars of revenue in your consulting business for maximum success.
How do I know the 3 pillars of revenue work? Well, I left my job, security, and career after 18 years in practice. One of the things I had to do was figure out how to pay the bills quickly. Not only did I do consulting work during that time, but I also incorporated two of the three pillars into my business model. What I say is not absolute, but I like to share what worked for me and this approach did work. I think 3 pillars of revenue might help you move your consultancy and business forward to greater heights too.
In this episode, I’ll cover these topics:
- The importance of clearly defining your services and who you are providing services to
- Productized offerings, including courses, online content, and resources
- Why you should have a mixture of training and education created around your niche
- Consultant’s marketing growth cycle
Resources and links referenced:
Social Media Marketing World 2019
The Thing Live 2019
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
Pricing is Positioning Alexa Skill
Connect with Paul:
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
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This week I am excited to bring you my first podcast interview with guest Blair Enns, Founder, of Win Without Pitching and author of Pricing Creativity: A Guide To Profit Beyond The Billable Hour. If Blair’s name sounds familiar to you, it may be because I’ve talked about him in some of my past episodes. I'm just so honored that he was able to be my first guest because he is an inspiration to me and the work I do. In fact, his book, Pricing Creativity, was the inspiration for the name of this podcast! In addition to being an author and entrepreneur, Blair co-hosts the podcast 2Bobs, Conversations On The Art of Creative Entrepreneurship, with David C. Baker. He also lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale. Sound familiar? In this episode, Blair and I discuss value-based pricing, including the purpose and benefit of using this pricing strategy. Plus, we talk about some ways to implement value-based pricing in your business. In this episode, you’ll hear: * How and why Blair decided to scale his business and his strategy behind the pricing of his products and services * His endeavor into learning about value-based pricing and applying the methods he learned to his own business and clientele * Blair describes the three main pricing options * What value-based pricing is and how to implement it in your business * The purpose of value-based pricing * The importance of being client-centric and not focused on your solutions.
Connect with Blair: Win Without Pitching - Blair Enns Pricing Creativity: A Guide To Profit Beyond The Billable Hour The Win Without Pitching Manifesto 2Bobs Podcast With David C Baker and Blair Enns 2-Day Win Without Pitching Workshop April 15th-16th, Chicago, IL LinkedIn - https://www.linkedin.com/company/win-without-pitching/ Facebook - https://www.facebook.com/winwithoutpitching/ Instagram - https://www.instagram.com/winwithoutpitching/ Twitter - https://twitter.com/blairenns Connect with Paul: The Business of Consulting Workshop - Sacramento The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
In this week’s episode, I want to share with you five pricing arrangements for your consultancy business and why I don't think you should be charging by the hour. Some of the pricing options I share in this episode may be new to you. And, that’s okay. I’ve shared this information with professionals in workshops and events, and they too were unaware of the different pricing arrangements that could be used in their business. Knowledge is power. And after you listen to this episode, you’ll know these five pricing arrangements; which may help you quickly adapt almost any pricing conversation. Instead of a proposal or engagement going south, you may be able to move into a direction that will land you the job or maybe even help you secure a higher rate for your services!
In this episode, I’ll cover these topics:
- Hourly pricing: why I can’t stand it and how it puts you and your clients at odds
- Refocusing the conversation from time to value and providing different levels of value in pricing options
- Daily rates: when and how to use them
- Two types of retainers: retainer for deliverables and retainer for access
- Project pricing and why I encourage you to consider it as a viable pricing option
- Value-based pricing: why it’s a great concept and how to use it
Resources and links referenced:
Blair Enns - Pricing Creativity
Allen Weiss Value-Based Pricing
Allen Weiss Million Dollar Consulting
The Business of Consulting Workshop - Los Angeles
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
Amazon Alexa
Connect with Paul:
Web: www.paulklein.net
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YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
When talking with potential clients about pricing for their brand or business, many ask me, “So, Paul, you talk about value ladders a lot. What is a value ladder, exactly?” Well, in this week’s episode I am going to answer that question and by the end, you’ll know what a value ladder is and how to use one in your business. Plus, I will share with you priming, how to prime for higher rates, and anchoring, which ties everything all together for grading the value ladder.
In this episode, I’ll cover these topics:
- Creating a value ladder of products and prices so prospects engage with you, onboard, and ramp up from there
- How creating a value ladder allows you to take a holistic look at your pricing
- Some real-world uses for value and product ladders
- Being upfront about pricing helps weed out those that can’t afford you (and why that’s okay)
- Placement of products on the value ladder
- Priming for the purpose of producing higher rates and how anchoring ties into it all
Resources and links referenced:
The Business of Consulting Workshop - Los Angeles
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
Connect with Paul:
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
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YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
In this episode, I am going to talk about not wasting time with long proposals and how to use the one page proposal in your business (which I’ve mentioned in past episodes). Oftentimes, firms or companies can end up putting together long proposals (upwards of 100 pages!). Most of these proposals are solution-oriented and resume-based. And, yes, I was guilty of putting together long proposals over the years too. But, once I turned to my own business and consultations and read an eye-opening book, I learned the importance of limiting unpaid proposals. Today, I will share with you what I learned and hope to help you craft a one page proposal that not only saves you time and energy, but can help you increase your rates too.
In this episode, I’ll cover these topics:
- Instead of putting solutions or scenarios into a long proposal, I explain what you can do
- Who should use one page proposals
- Things to consider before crafting your proposal
- Creating your pricing options
- Many of the elements to include in your one page proposal
- A few examples of using a one page proposal in my own business and the results
Resources and links referenced:
Blair Enns - Pricing Creativity
The Business of Consulting Workshop - Los Angeles
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
*If you leave a ratings and review on Itunes and email me a screenshot, I will email you back the answer whether my client selected Option -1 ($50,000), Option -2 ($35,000) or Option - 3 ($25,000) as well a copy of the One Page Proposal Template*. Email it to me at: paul@paulklein.net
Connect with Paul:
Web: www.paulklein.net
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Today I am going to share with you what I know about using options and anchoring in your pricing strategy. If you're not familiar with the terms options or anchoring, don’t worry! I am going to describe which each one is and how they can help you in your business. Plus, I’ll share several ways you can increase your rates and your engagements with clients. By the way, in the first episode of Pricing is Positioning, I shared 7 tips for creating a pricing strategy. If you haven’t listened to it yet, I urge you to do so. I also touched on pricing options and anchoring in that episode. You can find it here.
In this episode, I’ll cover these topics:
- Five different pricing arrangements you can use in your business
- Why you’re missing out on huge opportunities if you are not using pricing options or anchoring
- The power of controlling comparisons and behavioral economics
- Why providing options provides context in the value decision and the best number of options to have
- Value ladders and anchoring, how they make pricing options seem more reasonable
- Creating an anchoring and option high sheet
Resources and links referenced:
Take Charge Podcast with Ann Vertel
William Poundstone - Priceless
Blair Enns - Pricing Creativity
The Business of Consulting Workshop - Los Angeles
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
Connect with Paul:
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg
What is The Pricing is Positioning concept and how can it help you with your overall pricing strategy? In this episode I share with you what I mean when I say pricing is positioning and how your brand’s value and pricing of products is important to this overall concept. Plus, I share seven very specific tips that will help you develop a better pricing strategy for your business or brand. These tips are ones I’ve learned through my own journey as a consultant and during negotiations, as well as, strategies I’ve learned from some of the greats like Alan Weiss, Ron Baker and Blair Enns.
In this episode, I’ll cover these topics:
- Your brand’s perceived value in the marketplace
- Using the pricing of your products and services to command the right type of clients
- The importance of valuing yourself, first
- Commoditized service businesses, productized service businesses, and customized services
- Value ladders, what they are and how they can help your brand
- Using anchoring and options in your pricing strategy
- Plus, my thoughts on proposals (what’s better long proposals or short proposals?)
Resources and links referenced:
Cliff Ravenscraft - Free the Dream Conference 2019
Ken Davis Scorre Speaker Training
Blair Enns - Pricing Creativity
The Business of Consulting Workshop - Los Angeles
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
Connect with Paul:
Web: www.paulklein.net
LinkedIn - https://www.linkedin.com/in/paulkleintv/
Facebook - https://www.facebook.com/paulkleintv
Instagram - https://www.instagram.com/paulkleinTV/
Twitter - https://twitter.com/PaulKleinTV
YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg