The Advisor Lab: Recent Episodes
Seven Group
The Financial Advisor landscape is changing in a big way, and Advisors need to find new ways to gain and retain clients. Hosted by Alex Cavalieri of Seven Group, the Advisor Lab is meant to help Financial Advisors gain insight and inspiration from successful thought leaders across fields and industries. We’re helping Advisors get out of their own head by providing strategic & tactical advice from others who've built successful businesses through innovative marketing and communications. New episode dropping every two weeks. Look for us on iTunes, Spotify, or wherever you get your podcasts.
Carolyn Bare is the founder and CEO of Trust Matters Financial, a financial advisory focused on investment management and wealth transfer for special needs heirs. We sat down with Carolyn to discuss tax-efficient estate planning strategies, and how advisors can use them to better serve clients with special needs scenarios.
Chris Cherry is the Head of Partnerships at Future Proof. We sat down with Chris at Future Proof Citywide to talk about how industry partnerships are the key to creating opportunities for advisors at Future Proof events.
Devon Drew is the CEO of AssetLink, a distribution platform leveraging data intelligence to connect advisors with investment solutions that meet their needs. We talked to Devon at Future Proof Citywide about data as the driving force behind AI, and the capabilities of AI in the wealth management space.
Shannon Spotswood is the CEO of RFG Advisory, a visionary RIA platform empowering independent financial advisors to build and scale their own practices. We sat down with Shannon at Future Proof Citywide to discuss succession planning, women and investing, and strategies for serving multigenerational families through the wealth transfer.
Sean Allocca is the Executive Editor of The Daily Upside, a leader in business journalism delivering economic and financial insights to over 1 million investors. We talked to Sean at Future Proof Citywide about the opportunity for advisors and their clients to invest in alternatives, and how advisors can stay informed on private market assets.
Caleb Silver is the Editor-in-Chief of Investopedia, a pivotal education resource for advisors and their clients. We sat down with Caleb at Future Proof Citywide to discuss financial education as an integral component to investing, particularly in the alternatives space. Caleb shares his insights on recent market volatility, the concerns of individual investors, and the crucial role that education plays in the client-advisor relationship.
Larry McDonald was a Vice President at Lehman Brothers in 2008, and out of that experience he produced a framework of twenty one indicators of economic health that can also detect early signals of opportunity and danger. His most recent book, How to Listen When Markets Speak, released last year, was early in connecting the dots between past, present and the future that is now. Larry and his research platform, The Bear Traps Report, has a unique and well informed take on what we are seeing right now, with the shock of tariffs, the motivation of the current administration, the resistance of the Fed, and the reaction of markets and businesses. He presents his views on how to amend the 60/40 to ride out the storm, and where the opportunities are.
XY Planning Network (XYPN) founders Michael Kitces and Alan Moore saw a need to do financial planning differently. They developed XYPN to make financial planning more accessible by creating a turnkey advice and planning platform that currently supports and empowers more than 2,000 independent financial advisors to serve whomever they want, however they want.
Arlene Moss, lead executive business coach at XYPN, coaches financial planners through the challenges that come with establishing and growing their practices. On this episode, we get into how XYPN coaches bring the key component of human connection to helping advisors power their practices.
Callie Cox is the chief market strategist of Ritholtz Wealth Management and the author of OptimistiCallie, a newsletter of Wall Street quality research for everyday investors. Callie has spent the past decade providing investors with rational, evidence-based insights on the markets and economy. On this episode, we get into how advisors can balance empathy and understanding with a scientifically-grounded approach to guiding clients through market volatility.
George Kinder, founder of the Kinder Institute of Life Planning, is internationally recognized as the Father of the Life Planning Movement. Life planning focuses on the human side of financial planning. It puts people, not products, at the center of analysis and advice, helping clients meet unique goals and unlock the greatest meaning in their lives. George has a new book, The Three Domains of Freedom, and we get into it on this episode.
Martinelli Financial Services has been acting as a fiduciary for clients since 1981. Michael Martinelli joined his father Ernie 11 years ago, and together they've leaned into expanding the role of alternatives in HNW client portfolios. We get into how they approach it, what the pain points are, and where they see the industry going.
We sat down with Gabe Rissman, co-founder and President of YourStake. Gabe has created a firm with a vision of simplifying advisors' work and enhancing the client journey to drive personalized investing. YourStake began with the “NoScore” data approach in 2020 to offer a transparent alternative to traditional ESG data. Today, it offers a suite of AI-driven solutions for every part of the advisor-client relationship.
We sat down with Dr. Shay Harris-Pierre, a certified Financial Therapist and consultant with a Master’s degree in Marriage and Family Therapy, and a PhD in Counselor Education and Supervision. Dr. Shay’s work focuses on supporting advisors in strengthening their relationships with their clients and integrating interior finance concepts into their practices. She helps advisors work through generational family dynamics to have productive conversations, and to help people find the motivation to get past their money mindset
Jonathan Foster, President and CEO at Angeles Wealth Management, has a created a stratgic vision for his firm that taps into his deep understanding of family wealth dynamics and the unique wealth management needs of ultra-high-net worth families and individuals. As co-founder of Angeles Wealth, Jonathan played a key role in developing the platform that offers comprehensive wealth advice and institutional-quality investment solutions to generationally wealthy clients. We get deep on how he helps clients create and preserve multi-generational wealth.
Michael Kitces needs no introduction. One of the foremost voices in the industry, he's a financial planner in his role at Buckingham Wealth, and also a commentator, speaker, blogger, podcaster and educator. From Kitces.com, to his Nerds' Eye View blog and Advisor Success podcast, Michael leads the conversations that change the industry. XYPN, the integrated support system for independent financial advisors, is Michael's response to the problem of bringing younger advisors into the industry, and it's now celebrating ten years of helping advisors build the practice they want. We get into the bifurcation Michael sees in the industry, the role of AI, and more in this episode recorded at Future Proof.
Matt Middleton is CEO of Future Proof, the most innovative and disruptive event in the wealth management industry. Only in its third year, Future Proof's events, starting with the Festival in Huntington Beach, are already the foundational and definitional events for where wealth management is going. Matt gets into his vision, and how keeping it tech-enabled and human-centered has meant both massive growth and an incredibly high level of attendee satisfaction.
Dr. David Kelly is the Chief Global Strategist and Head of the Global Market Insights Strategy Team for J.P. Morgan Asset Management. David provides valuable insight and perspective on the economy and markets to the institutional investor and financial advisor global communities.
David’s research focuses on investment implications of an evolving economic environment. He has developed a unique ability to explain complex economic and market issues in a language that financial professionals can use to communicate to their clients.
Robert Russo has built a powerhouse firm around the concept of helping independent advisors identify where they need support to grow, and providing that support. From the complexities of business ownership, to gap analysis to grow a practice, his firm, Independent Advisor Alliance, has a process in place. The best part? They also provide a community focused on creating peer learning, growing and resources.
Julia Healey, the CEO of United Charitable (unitedcharitable.org) has spent a career working with non-profits. She helms a nonprofit organization that works closely with wealth advisors and their clients to increase a donor’s ability to do more with their contributions while minimizing their tax liability through Donor Advised Funds. We get into how giving has become central to how people think about money at all stages of their finanical journey, and how advisors have a central role to play.
Derrick Kinnney is a successful advisor who has become one of the top advisor coaches with his Advisor Accelerator program. He focuses on bringing meaning to money, for both clients and advisors. Along the way, he teaches advisors how to take back time, own problems to drive to solutions, create a strategic brand and rethink events and sponsorships so they are memorable and bring results. We get into the tactics, the specifics - and a lot of great stories.
Michael Clarke, author of A Firm Worth Building, has figured out the balance between doing the work of an advisor and the work of running a business. Advisors can be prisoners of their own success, and Michael has created a framework and mindset for coaching advisors that covers everything from branding to firm culture to growth strategies, and that allows Advisors to focus streamline their own workload. Along the way, he developed National Referral Network, a COI community that focuses on helping every member create more value for clients.
Masha Hodi, Partner and Client Experience Officer at Cerity Partners, has worn a lot of hats in her career, and she brings that knowledge to a conception of client experience that is built on and continually references growth. She breaks down how Cerity stays in front of an ever-changing industry, and the importance of creating and maintaining a strong culture.
Stephanie Bogan, Chief Possibility Office for Limitless Advisor, makes redefining success upwards - for herself and the advisors, leaders and founders she partners with - look easy. But there's a career's worth of insight, intelligence, method and practice in her coaching. Stephanie gets serious about the inspiration and the hard questions in this episode.
Adrian Johnstone, CEO of Practifi, has spent a career harnessing technology to optimize growth. Gathering data isn't enough; it's about unlocking knowledge to create a customer experience that helps firms grow at every stage. Moving from insight to action is the challenge for advisors. Doing it consistently and at scale can seem impossible. Adrian breaks down how Practifi thinks about a rapidly evolving industry.
Doug Bonaparth is the financial voice of a generation, and over the course of his career, he's seen how the challenges his generation faced have redefined financial planning. Older millennials may make different decisions from past generations on everything from education debt for their kids to retirement to estate planning. The portfolios they need to reach their goals are very different and need to be based on a whole new set of assumptions.
Seth Streeter, Founder and Chief Impact Officer of Mission Wealth, has some very clear principles. He wants to help clients redefine wealth, and has created a service model that places inspiration, balance, and purpose at the center of a holistic process. For advisors, this means creating a collaborative culture backed up by custom tech. The goal is to ensure that clients feel a sense of shared mission that goes beyond planning, especially for clients facing transitions. Seth and Derek touch on a lot of areas on this episode, but you'll want more from this very thoughtful industry leader. Here's where you can find it: Seth Streeter TEDx Talk www.sethstreeter.com
Paul Saganey, Founder & CEO of Integrated Partners, has cracked the code of supercharging growth. He helps advisors succeed with much larger clients than their existing books, and pairs that up with a deep understanding of how to build a COI network with the "grail" of referrral sources: CPAs.
Advisors are often asked to help solve financial problems, and some of the most difficult pertain to taxes. Our guest, Hubert Johnson, has built a business around understanding how to successfully negotiate with the IRS, and he also has some great insights on how to avoid getting to that point.
Tim Mitrovich, Founder and Chief Executive Officer of Ten Capital, has built a winning event strategy by focusing on client experience. It's a unique approach that combines thematic consistency with creating events that run the gamut from great speakers to fun activities - and everything in between. Tim has seen huge growth by keeping the focus on the client - not the advisor.
We welcome H. Adam Holt, CEO and Founder of Asset-Map. Adam needed a better way to help clients visualize their money, and his original hand-drawn prototype has become a tool that facilitates client engagement and can help advisors see where the opportunity is. Our conversation is a fascinating look at how deliberate design can create a feedback loop that helps advisors and their clients meet their goals.
We welcome John Prendergast, co-founder and CEO of BlueLeaf. John created BlueLeaf with the vision of making an environment that allows the advisor to be fully appreciated by their clients. The best ideas are simple in articulation and complex in execution, and John gets into how they solved for that. We dive into what this means now - and in an AI-driven future.
We welcome Mary Ann Bartels, Chief Investment Strategist of Sanctuary Wealth, to give us an outlook on what 2024 has in store. Mary Ann brings all the data, and wraps it into a narrative that resonates. Across markets, economics, asset classes and the historical comparisons, Mary Ann makes some great points.
We welcome Nick Rose and Emily Biehler, founders of NovaTrak, a SaaS financial planning tool they created that also helps motivate clients and demonstrates the value of the flexible financial planning fee model. It's unique, and we get into the details.
Becky Swansburg, CEO of Stonewood Financial, has trained advisors across the country on incorporating tax-efficient retirement strategies into their practices. Becky focuses on the new reality that taxes in retirement likely won't be lower, and the tax risk to a plan is as significant as investment risk. She has some surprising insights, and a point of view on ways to introduce a conversation that has prospects and clients "all ears."
We welcome Tim Gerend, Chief Distribution Officer of Northwestern Mutual. There's a growing recognition among investors that their financial planning needs work, and that financial advisors are the most trusted resource for financial advice. Northwestern Mutual's recent study has the data, and Tim has an interesting and detailed perspective on how Advisors can harness the trends to build their practice.
We welcome John DeVincent, Chief Growth Officer of Intention.ly, a financial services-focused marketing consultancy. John has been at the forefront of financial services marketing, leading teams at SaaS platforms that have revolutionized the industry, including eMoney Advisor. Advisors have more tech and tools than ever before to market their practices, but sorting through them and selecting the right ones is a challenge. John breaks down the fundamentals of a digital strategy, and along the way offers a lot of insight into the future of the industry.
We welcome Greg Margolies, Partner, Ares Management for a deep dive on private credit. This alternative asset class has seen tremendous demand from retail and HNW investors, and we take a close look. Ares is a leader in the space, and Greg has spent a 35-year career in credit. He gets into the mechanics of the deals, what to look for, and how private credit can help diversify a portfolio through all stages of the economic cycle.
Jennifer Palmer, CEO and Founder of JPalmer Collective, joins us to explain asset-based lending and how it can be a solution for businesses that want to raise capital, but also want to keep equity intact. The range of eligible assets is broad, and our discussion about the true cost of capital is eye-opening. Jenn has spent a career as a leader in the space, and founding her own firm has allowed her to focus on the segment of the market that she is passionate about. This ep gets deep on financing detail, but also takes a look at the trends and growth in woman-owned businesses.
We welcome Zach Conway, Founder and CEO of Seeds Investor. One of the biggest issues for financial advisors is engaging and retaining the “next gen” investor - Gen X and Millennials. These generations realize investing is key to achieving the flexible life they want, but they want to invest on their terms. Values-based investing is a huge part of this. Zach has created an efficient and scalable way to help advisors align clients’ values with their goals. We get into detail about how advisors can tell a story beyond performance every time they talk to their clients, which is critical to mapping goals to money.
Our guest this episode is Mark Gatto, co-Founder and co-CEO of CION Investments, Advisor Lab’s parent and sponsor. Mark explains why CION created a podcast focused on the advisor community, and along the way we talk about the growing demand for alternatives from retail investors and CION’s very differentiated view of how to support the advisor community by leading with education. We also get into one of the alts asset classes that is making headlines this year: private credit.
In this episode, we welcome the team that makes up Quorum Private Wealth. Mike Barry, Kelly Milligan, Sue English Mazzetti and Melissa Yue made the decision to become independent a couple years ago, and they are finding that while the process was seamless for their clients, independence has led to some surprising results and growth avenues. The new model of financial advice is shifting towards “life advisor,” not just money advisor, and the Quorum team has found new ways to make this core to their practice.
In this episode, we welcome Jonathan DeYoe. Jonathan combines Buddhism, academia, and advisory in a unique practice that focuses on holistic planning and becoming a better investor. The goal is to live a better life, transform relationships with money, and identify a circle of competence that improves outcomes. Sounds like a lot - but Jonathan brings it together in surprisingly tactical ways.
We welcome Jeremy Straub, Founder and CEO of Coastal Wealth, for an episode focused on the business side of building a successful financial advisory practice. Jeremy has created companies that are great places to work at by motivating and managing people to do their best. Jeremy’s story is amazing, and his point of view on steps and strategies to create a financial advisory business that the advisor enjoys is a must-listen.
Real Assets are evolving as we look to a low-carbon, ai-driven future in which geopolitics will play a bigger role. Where are the opportunities? What are choices from an investor standpoint? How does ESG fit in? We sat down with Will Thomson of Massif Capital for an enlightening and in-depth discussion. Some of the answers are surprising.
In this episode, we welcome Carl Richards, the NYTimes Sketch Guy and Chief Brand Officer for Elements. Carl and Derek get into the unique and powerful role that financial advisors play in aligning people's time, dreams, and money. It’s not easy to hold people accountable to their own goals, and supportive conversations are key. Carl also explains why Elements was a great fit - and it comes down to turning prospecting into a simple, actionable visual.
In this episode, we welcome Brendan Frazier, Founder of Wired Planning. Behavioral finance isn’t new - but Brendan has got implementing it down to a science. Our discussion with him breaks it down in ways that will resonate with advisors that are building a practice, and we also get into an interesting chat about the future of financial advice in our new AI Chat world that provides insight for advisors at all levels.
Todd Mercer, founder and Managing Partner of Mercer Wealth Management, discusses how utilizing “a la carte” technology has allowed him to increase his level of service across the board. He goes deep on how and why Mercer incorporated alternatives into client portfolios, and his outlook on the evolution of the industry.
In this episode, we welcome Michael Lecours, CFP and Co-Founder of fpPathfinder. Can checklists and guides really create deeper understanding and streamline the advisor/client financial planning process? When they are detailed, technical and constantly updated - the answer is clear. We get deep into the details - and the theory behind it - that explain the demand.
Katie Braden, founder and Chief Video Officer of Advisor Video Marketing makes an encore on the pod to get us up to speed on how video is evolving. We asked Katie to come back because we think video is one of most important marketing tools for today’s advisor. Katie gets into why video is so effective, how you can get started, and the best uses to grow your practice and create stickier relationships.
In this episode, we welcome Beth Hendler Grunt, founder of Next Great Step. Finding a first job as a new college grad can be difficult. Beth’s process teaches kids the skills they need to stand out, and teaches parents how to help their kids launch. The first job is a key piece of the financial journey for both kids and parents, as parents exit the college burden and ramp up retirement planning.
Amit Dogra is President and COO of tru Independence, a platform that helps financial advisors optimize their independence with guidance, expertise and support. In this episode, we go deep into the continually evolving financial advisory landscape, the trends Amit sees now, and some very good advice for what advisors should be thinking about, from asset growth to succession planning.
On this episode of Advisor Lab by CION, we welcome Brian Levitt, Global Market Strategist. We sat down with Brian to discuss his view on the volatility and uncertainty of last year, how things changed in the last few months, and what he thinks may be in store for the economy and the markets in 2023. Along the way, we hit the Fed’s terminal rate, the debt ceiling, the 60/40 portfolio, and got into alternatives. It’s a great listen to set you up for 2023.
On this episode of Advisor Lab by CION, we welcome Brian Levitt, Global Market Strategist. We sat down with Brian to discuss his view on the volatility and uncertainty of last year, how things changed in the last few months, and what he thinks may be in store for the economy and the markets in 2023. Along the way, we hit the Fed’s terminal rate, the debt ceiling, the 60/40 portfolio, and got into alternatives. It’s a great listen to set you up for 2023.
On this episode of Advisor Lab by CION, we sit down with Josh Reidinger, CEO of Waverly Advisors. Waverly has grown organically and through acquisitions, backed with private equity. We get into how Waverly built a unique culture, what they see going forward in the independent advisor space, and how they develop niche-based offerings for clients. Waverly believes in scaling your business, but not your relationships.
On this episode of Advisor I/O, we welcome Anna N’Jie-Konte, the Founder of Dare-To-Dream Financial Planning. Anna N’Jie Konte has built a unique and successful business by looking at what attracted her, and adapting it to her own firm. She’s a firm believer in creating marketing rooted in the advisor’s personal story and value system to create client trust. We discuss Anna’s journey, and how her commitment to fitness and self-care was critical to her success.
In this episode, we welcome Jason Barsema, president and co-founder of Halo Investing. This fintech platform provides financial advisors with solutions for their clients that historically have only been available to ultra high net worth individuals. Be it bonds or equities, the 60/40 portfolios have had the worst first half of any year going back to 1932. Downside risk is on everyone's mind. Find out why Jason and Halo Investing are seeing such a huge demand for their platform and their business.
In this episode, we welcome Ann Garcia, she’s owner of Independent Progressive Advisors, and the author of how to pay for college book and course. Ann has built a pretty incredible media portfolio around the topic of college, and in this episode, we dive into how she did it while running her practice. Let’s get into the conversation with Ann Garcia.
Check out the course: https://howtopayforcollege.com
In this episode, we sit down with Joy Lere, Co-Founder of Shaping Wealth. Joy is a clinical psychologist, founder, consultant, educator, and writer - and she has an incredibly unique point of view on how advisors can create more self-awareness in their practice to improve their client relationships.
Shaping Wealth just launched a new program, OCBO, your Outsourced Chief Behaviorial Office. You can learn more about it here: https://www.shapingwealth.com/ocbo
In this episode, we sit down with Scott Frank, founder of Stone Steps Financial, who has built a unique client experience for years leveraging new tech and different life planning approaches. We get into his experience introducing life planning into his practice and the latest tech he is using to improve his client experience and get back his time.
Check out Stone Steps: https://www.stonestepsfinancial.com/
Check out Elements: https://getelements.com/
In this episode, we catch up with Callie Cox, an investment analyst at eToro who has built an incredibly engaged audience on Twitter talking all things macro and the market. Everything Callie puts out pulls and engages new readers, so we wanted to get into the details of her blueprint, personality, and thought process. We also discuss her take on what's happening in the macro economy.
In this episode, we site down with SEI's Head of Practice Management, Shauna Mace. We get into her experience in working with advisors on how the go from busy to productive. We also dive into the launch of SEI's Growth Lab - a place where advisors can find resources and tools to help them build their practice.
Learn more: https://info.seic.com/welcome-to-the-sei-growth-lab
Learn more about us: advisorio.co
No matter where you are in your practice life cycle, setting goals and objectives is a major part of your practice. In this episode, we welcome Matt Spielman, Chief Performance Officer and Head Coach of Inflection Point Partners, an organizational, career, and executive coaching firm. Matt has coached folks like Alex Rodriguez to optimize their lives throughout the years.
Find out more about Matt: https://www.theinflectionpointsbook.com/
Operations and optimizing your CRM is something near and dear to every advisors heart and in this episode, we welcome Kate Guillen – founder of Simplicity Ops, a firm that helps advisors fix and optimize their CRM, we get into how to clean up your CRM data and begin to extra true value for your business and the pivots you should make going forward. We cover the exact blueprint to help you do this.
This episode is from a recent panel we did at Snappy Kraken’s Jolt conference with some others in the space, including Taylor Schulte, Matt Halloran, Emily Binder, and David Armstrong. We dove into voice and video marketing – including the ins and outs of how to get started, what you need to produce, and why your early data won’t tell you the full picture.
We’re flipping the script in today’s episode, and in this episode, it comes from a session I recently did with Marie Swift of Impact Communications on her podcast, Swift Chat. We dive into what Advisors can be doing to market towards their niche, including how to think about your audience and persona, what kind of content you should be creating, and what you should be measuring.
Learn more about what we do: www.thesevengroup.com
In this episode, we dive into the 3-actions to take with clients when it comes to the current market environment, including what to share, how often to share, and how you can conduct meetings.
Check out more on out blog: https://www.thesevengroup.com/blog/
In this episode, we sit down with Erica Pauly - founder and owner of Track That Advisor. Erica is all about metrics and what advisors could and should be tracking from a metrics perspective. We dive into what metrics make sense to track, how to get started on your baselines, and how much time it should take to measure consistently.
Learn more on: https://trackthatadvisor.com/
In this episode, we sit down with Anthony Zhang, founder of Vinovest. Vinovest is changing the wine investing game by offering retail investors the ability to invest in wine more seamlessly. We dive into how he's built the business, their eudcaiotn process, and his learnings around growth. Learn more about them at vinovest.co
We're at ep 100! In this episode, we sit down with Andres Garcia-Amaya, Founder of Zoe Financial - a platform that connects investors with advisors, while educating the market on different financial planning topics and discussions.
Zoe has become a huge asset for financial advisors trying to grow their practice, but they're also seeing every day what investors want. We get into the biggest investor trends and how you can be thinking about serving clients in a future world.
Check out Zoe at: https://zoefin.com/
In the past few weeks, we've seen more market volatility than we've seen in the last decade, and it's being talked about everywhere. Now is the time to stay in front of clients, and in this video, we dive into 5 firms that are crushing it with content.
Check out the examples - Animal Spirits: https://apple.co/3l9QZEy Potomac: https://potomacfund.com/ IronBridge: https://ironbridge360.com/ BWM Financial: https://bwmfinancial.com/ Callie Cox: https://twitter.com/callieabost
Check out Seven Group: https://www.thesevengroup.com/
In this episode, we sit down with Larry Shumbres, who recently joined Presults, the AI-powered compliance platform as CEO. Larry has an extensive background in fintech – helping launch and grow a number of tools at Totum Risk, Evestment, eMoney in more. Presults is doing some incredible work in the space and I wanted to pick Larry’s brain on how advisors can continue to stay proactive with clients while maintaining clarity and cohsiveness internally and with their compliance partners.
In this episode, we sit down with Justin Green, Founder at Assist FP – a niche financial planning firm focused on online fitness coaching. With all the discussion around niche building, I wanted to go deep into it with Jusin on how he went ultra-niche to find his groove. We talk through the early learnings he’s had as he’s built his firm from the ground up.
In this episode, I’m joined by Matthew Halloran, Partner and Chief Relationship Officer at ProudMouth – A full-service podcast and marketing agency for financial advisors and financial services firms. If you ever wanted to launch a podcast – this is the episode for you. Matt, who also has a podcast, and I dive into what it takes to build a podcast and the steps you should take to get something that’s sustainable, valuable, and engaging off the ground.
For more: https://proudmouth.com/
Whether it’s Ritholtz Wealth and their slew of podcasts and blogs, The Colony Group deploying their white-glove digital platform to clients, or individual brands like Doug Boneparth generating large followings on platforms like Twitter – being digital-first and marketing-led is at the core of how advisors should be building brand now and in the future. But no progress comes without some bad actors and turbulence. And we’ve first-hand seen advisors been tricked into thinking that marketing is a magic potion that can 10X your business in 90-days. The reality is much different. The reality can sometimes be a hard pill to swallow. We dive into the ugly truths about marketing every financial advisor should know.
Learn more about Seven Group: https://www.thesevengroup.com/ Check out our podcast: https://www.thesevengroup.com/podcast/ Get a demo: https://calendly.com/seven-group/30min
In this episode, we sit down with Matt Reiner. Matt is a partner of Capital Investment Advisors, a $2.8B RIA in Atlanta, managing partner of Wela Strategies, an RIA that deals with the investment needs of the mass affluent, and the founder of Benjamin - a tech platform that helps advisors streamline time-consuming tasks and allows for greater client engagement through technology.
Matt is all about maximizing his time and impact, and in this episode, we dive into his journey of how he’s able to build and maintain so many growing businesses.
In this episode, we sit down with Linda Ding, Senior Director of Strategic Marketing at Laserfiche. Linda is all about user and client experience – and ensuring you’re creating the most unique and straightforward experience possible for clients. We dive into how you, as an advisor, can continue to create simplicity in a digital world. Learn more about Laserfiche: https://www.laserfiche.com/ Follow us: https://twitter.com/sevengroupnyc
Website: https://www.thesevengroup.com/
In this episode, we sit down with Broc Buckles – Co-Founder at BC Brokerage, an insurance company partnering with fee-only financial planners to help them with life insurance, disability insurance, annuities, and more.
We get deep into the insurance industry – why they decided to partner with fee-only advisors, how the insurance world is changing, and how advisors can introduce the insurance conversation into client discussions without it feeling overwhelming and complex.
For more on BC Brokerage, head to: https://www.bc-brokerage.com/
For more on the webinar mentioned, hear here: https://zoom.us/webinar/register/WN_1DODs8ZfQtaUMI0Ti2AgXQ
Bringing it back to the begining, in this episode, we talk through the launch of Seven Group and the biggest learnings we've had so far building this business and the five biggest learnings we've had with this experience, including:
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Developing Your Gap-Filling Value Prop
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Building the Right Team
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Launching Before You're Ready
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Creating a Transparent Sales Process
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Embracing the Process
To learn more about Seven Group, head to: https://www.thesevengroup.com
In this episode, we welcome back Dasarte Yarnway for a second time on the podcast. Dasarte is the founder of Berknell Financial Group, Head of Community at Altruist, and Co-Founder of Onyx Advisor Network – a network for minority advisors who are looking for more resources, community to help them grow their practice. We dive into his journey, why he launched Onyx, and what equity means to him.
For more on onyx, head to: https://www.onyxadvisornetwork.com/
In this episode, we sit down with Marc Butler, President and COO of Skience, a wealth management consulting and technology platform that focuses on helping advisors automate and operate tasks within their practice. Marc and I dive into the role of leadership and what it will take for advisors to lead over the next several years. Marc shares his 3-point framework on how advisors can lead your teams in the future.
To learn more about Skience, visit: https://skience.com/
With all the news and headlines surrounding the RIA acquisition market, I wanted to cover a 2022 update, so in this episode, we welcome Nathan Kubik, CEO of Transform Wealth, a $1.8B RIA headquartered in Denver. Transform has been very focused on both organic growth and acquisition growth, and the perspective Nathan has is invaluable. We dive into what makes a sound acquisition opportunity, how not to disrupt culture, and what smaller advisors can do to grow into a merger opportunity.
More on Transform: https://transformwealth.com/
In this episode, we sit down with Ben Cruikshank, Head of Flourish, a digital-first platform that brings solutions to advisors that are not easily accessible. The Flourish platform is used by over 420 RIAs managing over $1.1T in assets. Flourish recently launched Flourish Crypto, and since we’ve been on a bit of a crypto kick lately, we wanted to have Ben on to talk through why they launched it, what they’re hearing from advisors around crypto, and how advisors can bring their clients along in the education journey when it comes to where crypto fits in.
Check out Flourish at flourish.com.
In this episode, we sit down with Julie Littlechild – Founder and CEO of Absolute Engagement. Julie and her platform are all about the client experience and client referrals, so I wanted to pick her brain around how advisors can build out an ecosystem that enables more referrals. We dive into having client conversations, prepping clients for meetings, and surveying clients to capture information and generate more word of mouth. This is our conversation with Julie Littlechild.
Check out https://absoluteengagement.com/
Follow Julie on Twitter: @jlittlechild
With the year kicking-off, how are you going to hit your goals? In this episode, we break down a four point framework for what you can do to 1. understand where growth came from in 2021 2. what channels drove the most growth 3. what channels you should focus on in the year ahead and 4. how you need to map the right tactics to those channels.
Check out www.thesevengroup.com to learn more.
In this episode, we sit down with Steven Jarvis, Co-Founder, CEO and Head CPA at Retirement Tax Services – a tax planning platform that enables financial advisors to better communicate, engage, and educate their clients around taxes. Steven and I get into the experience of building his business so far – how he went narrow on both audience and topic, what he’s learned about the model as he’s scaled, and how advisors can integrate more tax planning content and services into their business.
Check them out: https://retirementtaxservices.com/
Check us out: https://www.thesevengroup.com/
In this episode, we sit down Luis Rosa, Founder of Build a Better Financial Future, an RIA that partners with Gen X and Gen Y. He’s also a co-founder of the BLX internship program, an internship program for aspiring Black and Latinx financial planners. In this discussion, we dive into how you can cut through the noise with Gen X and Gen Y and why going digital first, sharing your own experiences is the way to go.
To check out the internship, head to https://blxinternship.org/
There’s been so much noise around Web3, DeFi, and Crypto over the last 12 months that we wanted to dive deeper into it. We welcomed Adam Blumberg, co-founder at Interaxis, an education platform for financial advisors on all things DeFi and Crypto. This is a marathon of an episode - Adam shares the full background on the space, what to know about it, and how Advisors can best prepare for the year ahead when it comes to your own practice.
If you're interested in learning more about Interaxis, head here: https://www.interaxis.io/. You can follow Adam on Twitter: @Interaxis8
Make sure you subscribe and check us out: https://thesevengroup.com/
With us coming to the end of the year, we’re going to be taking a two week break from the podcast. We’ll be back on January 3rd with a new set of guests, rocking new episodes every week. We welcome Michael Nathanson, Chair and CEO of Colony Group, an RIA with over $13 billion in assets under management. We dive into all the aspects, why advisors need to innovate, what investors care about, and how you can focus on innovation within your practice without losing the focus on your core business.
In this episode, we’re joined by Diana Britton, Managing Editor, WealthManagement.com, and host of The Healthy Advisor podcast. Diana is known for her excellent coverage of the wealth management space, but I wanted to chat with her about her podcast, The Healthy Advisor, and how she’s helping advisors build a life of meaning. In her podcast, she dives into the struggles and stories of financial professionals, and by taking a step out of the day-to-day, how they’re able to prioritize other areas in their lives in order to grow in their business. We dive into what she’s hearing from advisors, their biggest struggles, and what you can do about it.
How do you give someone the Ritz Carlton experience? We’re joined by Brian Leitner, Head of Mariner Platform Solutions, Mariner Wealth Advisors, an RIA based in Kansas that’s grown to over $50 billion in assets. We dive into how advisors can build more engaged prospect and client bases, including a cohesive referral network and a more influential COI roster.
For more: https://marinerplatform.com/
In this episode, we sit down with Marie Swift, President, and CEO of Impact Communications – A communications agency serving the financial services industry. Impact is all about Credibility Marketing and helping advisors and the financial services world build their brand and expand their influence through their digital footprint. We dive into what credibility marketing means, some of the more significant trends we see in the space, and how you can focus in 2022 on your digital footprint.
Visit: https://www.impactcommunications.org/
On the heels of the #XYPNLIVE conference, in this episode, we share what we saw, heard, and discussed as it relates to the biggest advisor and wealth tech trends.
We cover everything from the future of conferences, why advisors need to niche now, and what new products are popping up to serve both investors and advisors.
www.thesevengroup.com
www.xyplanningnetwork.com
In this episode, we sit down with Andres Mazabel – Business Development Manager at Trust and Will. Trust and Will is an Estate Planning Platform that helps end consumers navigate the estate planning process at a much lower cost with much lower friction than traditional sources. They also partner with Advisors to enable advisors to serve end-investors easier across multiple areas of the financial planning process. Andres is partnering every day with advisors on the future of estate planning, so I wanted to get his thoughts on how tech is changing estate planning.
Find out more: https://trustandwill.com/advisors/
What has Apple, Nike, and Squid Games taught us? The art of storytelling matters. Brands are built on storytelling. In this episode, we dive into telling a better story tactically within the financial advisor space.
Learn more: www.thesevengroup.com
Follow us: @sevengroupnyc
In this episode, we sit down with Jackie Wilke, Vice President and Advisor Consultant at First Trust. Jackie has built her career coaching and training advisors on how to grow their practice through marketing and strategic business development. And while we spend a lot of time talking about marketing to new prospects, we wanted to have Jackie on the show to discuss how you can activate clients as an advisor.
Learn more: www.ftportfolios.com
Remember to follow our blog at: www.thesevengroup.com
In this episode, we sit down with Caitlin Cook, Head of Community and VP of Operations at Onramp, a cryptoasset integration platform solution for financial advisors. As Onramp has a major focus around community, we dive into what it takes to build a sticky community in 2021, and how you as advisors, can adapt your practice to establish a bigger community feel with clients and prospects.
Check out Onramp: https://onrampinvest.com/
Check out Onramp Academy: https://academy.onrampinvest.com/
In this episode, we sit down with Meg Bartelt, founder, and lead planner at Flow Financial Planning, a practice focused on women in tech.
With Meg’s background and how she’s doubled down on her niche, I wanted to spend some time learning from her – why she pivoted to going after a specific niche, what were some of the trials and tribulations when building the niche, and how she found the growth rhythm.
Follow her on Twitter: @MegBartelt
Check her out at: www.flowfp.com
Visit us here: www.thesevengroup.com
Follow us on Twitter: @sevengroupnyc
In this episode, we dive into a report released last month that was deemed: The New State of Advice. We cover the big themes that came out of the report, what it means for the wealth management industry, and what you can do about it as a financial advisor.
Find the report here: https://www.accenture.com/ca-en/insights/capital-markets/wealth-management-financial-advice
Visit us here: www.thesevengroup.com
Follow us on Twitter: @sevengroupnyc
In this episode, we sit down with Eric Arnold, CEO of Planswell. Planswell’s mission is to create the world’s most actionable financial planning experience for everyone for free. They provide any consumer the ability to get a financial plan in 3 minutes. They also partner with advisors to connect investors looking for help in a new way – through education, insight, and training. Eric and I got into what they’ve seen from doing hundreds of thousands of financial plans and how advisors can educate investors on the biggest buckets when it comes to financial planning.
Learn more about Planswell: www.planswell.com
In this episode, we discuss the broken marketing model and how you, as a financial advisor, can fix it and increase lead pipeline quality. We cover creating top-of-funnel momentum, developing mid-funnel assets, and a systematic follow-up program.
www.thesevengroup.com for more.
In this episode, we’re taking a step outside of the financial planning world and welcome Kris Rudeegraap, CEO and co-founder of Sendoso, a SaaS platform that helps companies stand out by giving them new ways to engage with customers through gifts, giveaways, and direct mail. Kris dives into his story, why it’s important to delight customers, and why it’s not B2B or B2C anymore, rather Human to Human.
www.sendoso.com for more.
In this episode, we sit down with Nicole Casperson, FinTech Reporter for Investment News, content producer for the podcast Her Success Matters, and co-host of TechStack, a podcast all about wealth tech. I’ve been following Nicole for a while now – she’s always been ahead of the game when it comes to trends, news, and information regarding the wealth tech space, so I wanted to sit down with her to pick her brain on what she’s seeing in the space now and in the future.
In this episode, we sit down with Chip Castille and Becca Long from GoalBasedInvestors (GBI). GBI is a platform that connects investors with advisors in a simpler, more user friendly way using goals based planning. We dive into the details on why goal based planning can work, how GBI is making investing more social, and what advisors can do to simplify the onboarding experience for clients.
Check out goalbasedinvestors.com for more.
In this episode, we sit down with Andy Hudson of Step Strategic, a consulting firm focus on helping advisors navigate the 401k space. If you’re an advisor and you support plan sponsors, or are looking to build your 401k book of business – this is the episode for you. Andy gets into his philosophy on identifying red flag trigger events, how advisors can drip on 401k plans, and how you can expand the conversation to show your unique value.
For more, visit: www.401kgrabngo.com
In this episode, rather than have a guest, we wanted to take time to walk through specifics on how to think about your marketing and growth as a financial advisor. We get into the Seven Sequence and the different elements you should be thinking about regarding your marketing.
www.thesevengroup.com for more.
In this episode, we sit down with Amanda Campbell, Vice President at Wealthspire Advisors. Amanda, who was recently highlighted as one of Investment News’ 40 under 40 advisors, has made it her life's mission to ensure that every woman, in any walk of life understands her wealth in a real and meaningful way. This means connecting wealth to health – both mental and physical. We talk about what it’s been like focusing in on this audience, how’s she transitioned from going after everyone to narrowing her audience, and why it’s important for advisors to connect different areas of life together.
On this episode, we welcome Michael Batnick, Director of Research at Ritholtz Wealth, and co-host of the popular podcast Animal Spirits. We dive into how they’ve built such a unique, powerful place of knowledge for so many people within our space. Michael and I get into the origins of the podcast, their research process leading up to each episode, and what advisors should expect when building any content series.
Check out Animal Spirits: https://apple.co/3wA2wAc
In this episode, we sit down with Reese Harper – founder or Dentist Advisors, an RIA focused on dentists throughout the country. Reese is also the founder of Elements – a mobile first application that gives financial advisors the framework, processes, and software needed to deliver ongoing financial planning and an excellent client experience–at scale. I wanted to sit down with him to hear what it’s like to build a niche practice from someone who’s done it before.
Learn more about Elements at: getelements.com
We had the opportunity to sit down with the Creator of the Behavior Gap himself, Carl Richards. Carl and I dove deep into the concept of Advisors being Guide vs. Defenders. He shares examples, as well as tactical steps you can take to become the guide of your practice and your clients.
Head to thesocietyofadvice.com for more.
In this episode we sit down with Diana Angelini – Director of Business Development for Ladder for Advisors. Ladder is an insurtech platform making it easier for consumers to get life insurance. This is one of our more tactical conversations, Diana and I come from a heavy LinkedIn background – so we get into the weeds on how you can leverage LinkedIn to expand your network, build your influence, and grow your brand. We cover content, cadence, and engagement.
Check out Ladder here: www.ladderlife.com/advisors
In this episode, we sit down with Brendan Frazier – Founder of Wired Planning and Host of Human Side of Money - a podcast that helps advisors think through the behavioral side of your business. Brendan is all about helping advisors deliver better outcomes for their clients uncovering the research and insights from the fields of behavior change, psychology, communication, negotiation, and more. We get into some incredible stories and examples of how advisors can approach each and every client relationship with a behavioral lens.
In this episode, we sit down with Trevor Ward. Trevor helps lead business development at BetterWealth – a new platform that helps individual investors take control o their money through coaching and education. Trevor has been big on where the industry is headed for the next generation of investor. We get into the big wealth transfer and specifics on what advisors can do to define their niche, start marketing themselves, and position themselves for the future.
This is an episode for the books. We sat down with Mark Pinto, President at Harbourfront Wealth Management. Mark possesses a diverse skill set that includes; Business Development, M & A, Operations, Technology Solutions, People Leadership & Business Coaching. Mark has implemented “The 6 Pillars of an advisory practice” across multiple businesses and shares a ton of insight on what it means to build a practice with intent.
In this episode, we sit down with Shawna Ohm, founder of Content 151 – a content marketing agency & platform that allows advisors to create custom content at a lower price. Shawna brings a wealth of knowledge on the content and story telling side of things – we cover how you can create a more compelling story, why pillar content is so important, and why investor education will help you with.
For the webinar mentioned in the introduction, sign up here: https://bit.ly/349hYaX
In this episode, we sit down with TJ van Gerven - founder of Modern Wealth Builders, an RIA that focuses on equity compensated professionals. TJ is 3 years into building his RIA and we wanted to sit down with him to hear more about what it's been like so far. We dive into his learnings, including his marketing strategy, processes, and frameworks.
We hosted the first of our 2021 Twitter live sessions where we dove into some of the bigger questions we’ve been getting from clients and members of the advisor community. Trey DeVore, our newest content creator and I hashed through Content Creation vs. Distribution and how it’s not always about creating more content, but how you use that content that matters.
We’ll be hosting these sessions live on Friday at 12pm ET. Follow us @sevengroupnyc on Twitter to get the notifications.
In this episode, we sit with Kristin Shea, Advisor Coach and Author of a new book coming out: The Truth About Digital Marketing. This is one of our longest, most in-depth episodes yet – Kristin and I get into what the marketing funnel should look like, including the content that should be created and channels you should live at each part of the funnel, what it looks like to advertise on these platforms, and why so many have been steered the wrong direction over the years.
You can check out her book that’s coming out later in May at truthaboutdigitalmarketing.com.
For her guide mentioned, check out truthaboutdigitalmarketing.com/aidafunnel.
In this episode, we sit with Kate Holmes, founder of Innovating Advice – a platform & program that helps advisors leverage video communication more effectively for your practice. Kate has a really cool story – before starting Innovating Advice, she started one of the first completely virtual, fee-only, monthly retainer (no AUM) financial planning businesses. Since then, she's found a passion for helping advisors and has worked with advisors all over the world to build better practices. Our discussion covers all things video – what your set up should be, how you should go about building the video muscle, and what you can do to use video in your day-to-day roles.
In this episode, we sit down with Brad Swineheart, the VP of Business Development at White Glove. We dive deep into webinars in this episode - including why they make sense, what topics you should be covering, how you should be distributing, and what differentiates a good webinar from a bad one.
Demo mentioned in introduction: https://info.thesevengroup.com/schedule-time-with-seven-group
In this episode, we sit down with Jordan Hutchison, the Director of Partnerships at XY Planning. Jordan comes from a behavioral background and in this conversation, we dive into how advisors can effectively and tactically apply behavioral science in their business, both from a sales and marketing perspective. Jordan shares tactical information and advice, and we go deep into certain aspects of the behavioral conversation as it relates to how advisors can use it in client conversations from the first meeting.
Check out XYPN: https://www.xyplanningnetwork.com/
Webinar replay: www.thesevengroup.com.
YouTube: https://youtu.be/3unLseTO1rs
In this episode, we site down with Samantha Russell, the Chief Evangelist at FMG Suite. Everybody knows Samantha for what she's done at Twenty Over Ten over the past several years - she's an expert in all things marketing as relates to web, social media, paid search, SEO, and email marketing. We get into social specifically on this episode, and tactically what advisers can do to build their practice on social media.
www.thesevengroup.com
In this episode, we sit down with Brad Rathe - CIO at StrategIQ and host of the Friday's With Brad podcast. This episode is a big mash-up of topics, we dive into why advisors need to set boundaries, how things like ESG is influencing advisor/investor relationships, and how no one of prepared for the pace of change.
In this episode we’re sitting down with Peter Lazaroff, CIO at Plan Corp – a practice down in St. Louis, Missouri. Peter also has a weekly blog that has gained tremendous popularity over the years. Peter is all about simplifying money, and accomplishes a lot of this through his blog. In this episode we dive into what simplifying money for clients means, and how you can get into a content creation habit every day. This is our conversation with Peter Lazaroff.
In this episode, we sit down with Kristen O'Grady, COO & Head of Product at Seeds, a new platform for financial advisors that puts investor values at the center of the platform. Kristen, an ex-BlackRock executive, unpacks the current state of ESG investing, how advisors can better align a client's values with their portfolio, and what the future holds for advisors when it comes to sustainable investing. Visit seedsinvestor.com for more.
In this episode, we sit down with Derek Schwartz, National Sales Manager at CION Investments. Derek comes with decades of experience and working with investment managers and financial advisors to build sales organizations. He dives into his best practices for what you need as an advisor to not only build your practice, but build better relationships with clients.
In this episode, we sit down with Penny Phillips, co-Founder and President of Journey Strategic Wealth, a new RIA that's reimagining the independent advisor model. This episode does not disappoint - Penny covers everything an advisors should be thinking about before you make the jump to RIA.
In this episode, we sit down with Jud Mackrill, ex-CMO of Carson & Orion and CEO of MileMarker. We dive into all things data, integrations, and tech stacks with Jud - he gives advisors the blueprint for how they can better leverage and connect their data across their firms. He's one of the most knowledgeable folks we spoken to in this space and lends his knowledge an expertise to us for a 30+ minutes. Check MileMarker out at: https://milemarker.co/.
In this episode, we sit down with Tony Stich, Mr. Purple himself and COO of Advicent. This conversation is one of our best – Tony is an absolute wealth of knowledge when it comes to the advisor and investor market. We get into some of the biggest hurdles he sees advisors facing in the current and future state of financial planning, and what they can do about it. We also technology discussion and how advisors can leverage big data to improve their client experience. This is our conversation with Tony Stich.
In this episode, we sit down with Rodney Sullivan, the Executive Director for Asset Management at the University of Virginia of Darden School of Business. We originally found Rodney through is piece on RIA Intel talking about diversification and the evolution of diversification – and we had to bring him on the show. We dive into how the current crisis is similar, and different, to others in the past, how diversification plays into financial planning situations like events we’ve experienced, and how advisors can educate their clients on the importance of diversification and how it’s changing. This is our conversation with Rodney Sullivan.
As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into the big question plaguing many advisors - paid vs. organic marketing.
In this episode, we sit down with Robin Dreeke – a behavioral science expert, author, and corporate trainer. Robin began his journey as a counterintelligence specialist and behaviorist in the agency's efforts to thwart the efforts of our country's greatest adversaries. Robin has built his highly effective tools for all aspects and stages of interpersonal communication and relationship development. Robin has combined all these tools and techniques and created a one-of-a-kind formula for success with people.
In this episode, we sit down with Hugh Meyer from Charlesworth and Rugg. Hugh's someone we've been connected to for a while - and he's been primarily focused on building the C&R marketing strategy over the past year or so. Now a host of a podcast, Money Talks, we dive into what it takes to get a marketing strategy up and running. This is our conversation with Hugh Meyer.
As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into how advisors can do more client-specific marketing this year.
In this episode, we sit down with Justin Castelli, Founder of RLS Wealth, as well as the Advisor Growth Community. Justin has become one of the premier marketers within the advisor community. We dive into his entire process - why he creates, how he creates, and what he measures. This is our conversation with Justin Castelli.
As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into 2021 marketing predictions.
In this episode, we sit down with Manish Khatta – President and CIO of Potomac Funds, an investment management and Union UMA platform. We’ve come to know and follow Manish over the past year, and have been incredibly impressed at what they’v built from a product, marketing, and customer experience standpoint. We dive into the topic of customer experience – Potomac is big on ensuring that no matter how big they get, they provide an unmatched level of customer experience. We get into the how they execute on the client side of things, and also how they market to both clients and prospects. This is our conversation with Manish Khatta.
As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into what it means to play the long game in marketing.
In this episode, we sit down with Kimberly Beck – The Head of Wealth Marketing at Envestnet. Kimberly and Alex go way back to the BlackRock days where they both worked within the marketing organization. We had the opportunity to learn from her a bit and her experience in crafting communications strategies for advisors is unmatched. We dive into a bunch of topics, but most importantly the biggest trends within advisor tech – what she’s seeing at Envestnet and how advisors can plan for a big 2021.
As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into when it make sense to use marketing automation in your communications.
In this episode, we sit down with Daniel Crosby – the Chief Behavioral Office at Brinker Capital. Daniel is also a best-selling author and author of the Behavioral Investor, The Laws of Wealth and a few others. I’m incredible excited for this episode - Daniel is someone who I have followed for a while and he was actually intro'ed to me by one of our clients and I’m glad he was. The episode is data-packed, we get into the mind of the investor and how you can shape your communication strategy around their daily behaviors. This is our conversation with Daniel Crosby.
As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into questions we get from clients specific to social media.
In this episode, we sat down with Nicole Middendorf, CEO Prosperwell Financial, an RIA in the Minneapolis area. Nicole is also an author of numerous books, a podcast, and content machine. We’ve been tracking Nicole for a while because we always loved her style and how she made the most mundane financial topics interesting on social media. We dove into her full process – how she creates, why she creates, and the impact of what it’s done for her practices. This is our conversation with Nicole Middendorf.
As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into questions we get from clients specific to lead generation vs. brand awareness.
In this episode, we sat down with Patrick Brewer. Patrick is the founder and CEO of SurePath Wealth, an RIA down in Austin. He’s also the founder of Model FA – a consulting company that helps RIAs on the marketing, business development, and practice management side of things. I really wanted to dive into what advisors are doing wrong from a business development perspective and Patrick ended up breaking it down in an incredible way – covering what small, medium, and large RIAs should do going forward. This one gets into the nitty gritty and he covers some tactical things you can implement tomorrow.
In this episode, we sat down with Scott Brown. Scott runs Keiron Partners, a $1B practice in Orlando, he’s also an author and podcast host. This is truly one of the more inspiring conversations we’ve had on the podcast. After a packed day, we recorded it after hours, and Scott did not disappoint. We dive into how he’s built his practice to what it is today and got his thoughts on what it takes to scale a team to the size he has. Scott is unfiltered and brings insights across marketing, sales, business development, and management. This is our conversations with Scott Brown.
In this episode, we sat down with Ashby Daniels, a Financial Advisor at Shorebridge Wealth Management, and also the author of Medicare Simplified: What Retirees Need to Know About Medicare in 100 Pages or Less. We wanted to sit down with Ashby because he just finished his first book and the idea of producing a book for your marketing efforts is one that pops up a good amount in our conversations with advisors.. We got the full blueprint for creating a book – including how to decide if it’s right for you, the writing process, and the post-production process.
In this episode, we sat down with Marc Horner, Founder at Fairhaven Wealth Management, an RIA based in Chicago that’s approaching $850 million in AUM. We connected with Marc when we saw his content online – it was different, hilarious, and was making the rounds on LinkedIn. Fairhaven has vowed to take a different approach to marketing – one that incorporates who they are as a practice, as well as all of their employee personalities.
Check out some of their videos:
- https://bit.ly/3kggaTk
- https://bit.ly/35ESog1
In this episode, we sit down with Alex Chalekian, Founder of Lake Avenue Financial and Head of Acquisitions at Integrated Partners. With a lot of the conversations heating up around M&A activity in the RIA space, we wanted to get Alex’s perspective on what the future holds for RIAs across the country, and what RIAs can do to different yourself as more and more advisors break away.
For more, visit www.thesevengroup.com
In this episode, we sit down with Derek Notman, Founder and CEO Intrepid Wealth Partners, a virtual-only practice that’s focused on elite frequent flyers. We wanted to bring Derek on because with everything going on across the industry, how he runs his practice is an incredibly timely discussion. We dive into how he manages his practice completely remote, how he leverages digital marketing to connect and engage prospects, and where he thinks the industry is headed.
For more, visit www.thesevengroup.com.
In this episode, we sit Dan Cuprill president of Matson & Cuprill, a wealth coaching firm located in Cincinnati, Ohio and founder of the Advisor Architect, a systematic based program that helps advisors scale their practice. We had fun on this one – Dan has so much experience and such an interesting point of view on how you can scale your practice through systems. We dive into his approach, what he thinks is wrong with marketing today, and how you can fix it. This is our conversation with Dan Cuprill.
Want to learn how to market your practice more effectively? Visit: www.thesevengroup.com
In this episode, we sit down with Dasarte Yarnway, founder of Berknell Financial Group and one of Investment News' 40 under 40 selections. Dasarte has an inspiring story of how he got to where he is today and lives by the mantra "onward to greatness." This has helped fuel the creation and growth of Bernkell and how he approaches his business day in and day out.
We dive into his experience in starting his RIA, pivots he's had to make in order to grow, and his approach to marketing and communications. We also dive into the idea of firing yourself as an advisor, and how it can be a powerful tool for growth.
Want to learn how to market your practice more effectively? Visit: www.thesevengroup.com
In this episode we sit down with Joe Martin – while Joe doesn’t live within the financial services space, he’s a guy you want to listen to when it comes to marketing. A former Adobe executive, Joe now runs marketing and strategy for CloudApp, an enterprise screen recording and sharing platform that allows you to connect with your audience more effectively through video.
Joe comes from a data-first background and has a unique perspective on all things engaging your prospects in ways that cut through the noise.
In this episode, we sit down with Jay Stubbs - regional director of First Protective. Since entering the industry, Jay has gone extremely specialized on the risk management side of things. This has resulted in a growth engine that allows him to build centers of influence around the country and partner with other advisors in unique, powerful ways.
We dive into why Jay went so specialized and how he uses Facebook groups and LinkedIn to attract and engage his audience.
Given what’s happening around the country and globe, we’re dropping a special episode of our Advisor Lab podcast today, separate from our regular schedule.
We wanted to have a timely, actionable conversation – one centered around diversity and taking action within financial services.
Our goal of this conversation was to push the discussion beyond the surface level and dive into specifics on what we can be doing to progress our industry forward.
We’re joined by Allan Boomer and Tiffany Mcghee, Partners at Momentum Advisors, one of the fastest growing RIAs and also a practice built by diverse leaders and one that encapsulates what diversity-led means in every aspect.
We cover it all, what you can do today and tomorrow to not only progress the conversation but build a better performing team in the future.
In this episode of Advisor Lab, we sit down with Stephen Stanwood, CEO of Stanwood Law, a trademark law firm base in California. Since launching his firm, Steven has really embraced video marketing as a business driver and has taken topics that tend to be more mundane, and turned them into unique, valuable, entertaining pieces.
Stephen talks about his process for creating video, some of the progress he's made, and how advisors can expand their marketing content and dive more into video.
In this episode, we sit down with Cathy Curtis, founder and CEO of Curtis Financial Planning - a financial planning practice that focuses on women and their families. Cathy, highly regarded in the space, has built an incredibly unique brand over the years, while continuing to focus on a very specific target audience.
We dive into her approach to marketing, how she's created organic momentum while staying specific, and how, in the coming years, she may even go more niche.
In this episode, we sit down with Taylor Schulte, Founder and CEO of Define Financial. Taylor, deemed a 40 under 40 RIA by InvestmentNews, is a part of the industry’s latest generation of enterprising young talent and leading with a marketing-first approach. With two of the hottest podcast in the finance world, Taylor uses marketing and media to carve his niche in a way not many other advisors are doing right now.
We dive into how Taylor started Define Financial, some of the harder decisions he had to make, and how marketing helps him create a value ecosystem within his community. This is our conversation with Taylor Schulte.
In this episode of Advisor Lab, we sit down with Josh Null, Owner and President of Gulf Coast Financial Advisors, and host of the Every Dollar Counts podcast.
Over the last two years, Josh has transitioned from a traditional sales model - cold calling and relying on referrals - to a more modern approach - creating his own marketing engine that fuels his practice today.
We discuss why Josh made the pivot to marketing-first and the impact it's had on his business to date.
In this episode of Advisor Lab, we sit down with Elle Langston, Founder of Paintbox, a retail nail company turned online power player.
This episode is unique - while Elle isn't from the financial services world, her insight into how to build a community is invaluable. We discuss staying consistent with your brand through every touchpoint and channel. We also discuss how advisors can leverage social media and email more effectively.
In this episode of Advisor Lab, we sit down with Jason Wenk, Founder, and CEO of Altruist, a fully-integrated digital-first brokerage platform for financial advisors.
This episode is a special one - it's our first remote recording and we dive into a number of topics - including how Jason built an RIA empire after leaving Morgan Stanley, how advisors should navigate their marketing in today's environment, and how technology is shaping the future of the advisor world.
In this episode of Advisor Lab, we sit down with Ben Lavine, CIO at 3D Asset Management, a leading TAMP provider for financial advisors.
We dive into the topic of technology in the advisor world - where it's at, where it's headed, and how advisors can integrate technology while maintaining a human element.
We also cover how advisors should be thinking about their technology stack and how they can leverage other means of passive communication to have an impact.
In this episode of Advisor Lab, we sit down with Kelsey Murray, Global Head of Social Media at Nasdaq and former Senior Strategist at Northwestern Mutual.
We dive into her experience building a marketing program from the ground up at Thrive Global and how she applied her learnings to the marketing approach at LearnVest and Northwestern.
We also cover how social media is playing a larger part in marketing now more than ever, and how investor education is critical to any marketing program.
In this episode of Advisor Lab, we sit down with Brian Mazza, Creator of the Ainsworth, a high-end sports bar, and Founder of HPLT, a rapidly growing fitness brand with the goal of connecting like-minded individuals. We dive into Brian's experience creating the Ainsworth, how he created blue ocean by finding the pocket of opportunity in his space, and how he approaches each business relationship with a personalized, unique approach.
We also cover how important a personal brand is to building anything in business.
In this episode of Advisor Lab, we sit down with Amelia Garland, Head of Relationship Management and Business Development at CityWire, a rapidly growing Advisor-based publication. Amelia spends an enormous amount of time on the road with RIAs, diving into their practices and what it takes to build a successful RIA practice. We cover all areas of the RIA business including technology, marketing, and succession planning.
We also cover how important brand is to build an RIA practice after breaking away.
In this episode of Advisor Lab, we sit down with Terry White, CEO of Wolaco (Way of Life Athletic Company), a New York-based fitness brand that's experienced rapid growth over the past 5 years. We dive into the story of Wolaco - how they got started on Kickstarter, how they've evolved over the years, and how they approach everything with intention and consistency.
We also cover how you can deploy local events and email marketing to more effectively engage with your audience.
In this episode of Advisor Lab, we sit down with Tiffany Mcghee, Partner and Head of Institutional Investment Services and Alternative Investments and Manager Research at Momentum Advisors. We hear her story of starting Montentum and the learnings she and her team had as they built a $500M+ Financial Planning and Investment Advisory firm.
In this episode of Advisor Lab, we sit down with Bianca Jade, TV host and founder of MizzFit, a fitness lifestyle brand in NYC. We dive into creating content for your customers, leveraging social media to build your brand, and testing different platforms to reach new audiences.
In this episode of Advisor Lab, we sit down with a few members of the Seven team and discuss what marketing your practice in 2020 looks like across brand, digital, content, distribution and more.
We also cover a few tactical tips and tricks you can implement following the episode.