Blubrry Podcasting: Recent Episodes

Todd Cochrane, Mike Dell & MacKenzie Bennett

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Blubrry’s Holiday Gift Guide for the Podcaster in Your LifeFast Picks. Big Upgrades. No Guesswork.

Starting a podcast? Ready to add video? Want to sound like a pro instead of a potato mic from 2010? We’ve got you.

This guide is short, scannable, and built for podcasters — not generic YouTube creators. Because listeners bail on bad audio, and viewers scroll past boring video. These picks fix both.

Let’s jump in.


⚡ Quick Picks: Best Gear Fast

| Category | Top Choice | Why | | --- | --- | --- | | Starter Mic | Shure MV7 | USB now, XLR later | | Pro Mic | Shure SM7B | Broadcast voice unlocked | | Best Video Camera | Sony ZV-E10 II | Creator-level 4K | | Best Webcam | Logitech MX Brio 4K | You’ll look crisp | | Best All-in-One | Scarlett 2i2 Studio | Everything to start | | Best Editing Value | PowerDirector | Drag. Drop. Done. | | Best Remote Guests | Riverside.fm | No more Zoom audio nightmares |


💸 Best Budget Bundles (Choose What Fits You)

| Budget | What to Buy | Why | | --- | --- | --- | | Under $250 | Behringer XM8500 + Scarlett Solo | Giant audio upgrade for tiny cost | | Under $500 | Shure MV7 + solid webcam | Sound legit + look decent | | Under $1,000 | RØDE PodMic USB + ZV-E10 II | Full podcast + YouTube setup |

🎙️ Pro tip: Upgrade audio first. Everyone notices.


⭐ Good → Better → Best(How you grow your setup)

| Level | Audio Gear | Video Gear | | --- | --- | --- | | GOOD | XM8500 • Scarlett Solo | Elgato FaceCam 4K | | BETTER | PodMic USB • Vocaster Two | Canon R50 • Key Light Air | | BEST | SM7B • ATH-M50x | Multi-cam + pro lighting grid |

🔥 Upgrade order: Mic → Lighting → Camera

(Yes, lighting before camera. Trust us.)


📹 Video Gear for Podcasters(60% of this guide because video = more reach)

If you want new fans, your face needs screen time. Here’s the gear that makes people stop scrolling:

Cameras + Capture Sony ZV-E10 II — 4K + flip screen + podcaster-friendly * Canon EOS R50 — High-quality video without pro-camera stress * Logitech MX Brio 4K — Level up your livestream look * Elgato Cam Link 4K* — Make your real camera your webcam

Lighting + Stability Elgato Key Light Air — No more cave-lighting energy * JOBY GorillaPod Creator Kit* — Mount anywhere. Literally.

On-the-Go Creators SmallRig Mobile Video Kit* — Pocket studio lifesaver

🎬 Videos → clips → TikTok, Reels, Shorts → more listeners.

Yes, this is the way.


🎙 Audio Gear That Makes You Sound Legit(40% of this guide because audio = loyalty)

Think of this section as “avoid bad reviews” gear.

  • Shure SM7B — Big podcaster energy
  • Shure MV7 — Best USB/XLR hybrid in the game
  • RØDE PodMic USB/XLR — Affordable broadcast tone
  • Vocaster Two — Auto gain = instant confidence
  • Scarlett 2i2 Studio — Mic + interface + headphones
  • PodTrak P4 — Interviews anywhere
  • Audio-Technica ATH-M50x — Spot issues before your audience does

🎧 Sound good first. Look good second.


🔌 USB vs XLR (Real Talk)

| If you want… | Buy… | | --- | --- | | Zero fuss | USB mic | | Pro sound + co-hosts | XLR mic + interface | | Both | Hybrid (hello again, MV7 💅) |

Simple. Done.


🧰 Software That Speeds Up Everything Descript — Edit by editing words (integrated into Blubrry too) * Riverside.fm — Remote guests who don’t sound like dial-up internet * Adobe Audition / Reaper — Audio polish * PowerDirector / DaVinci Resolve* — Video workflows that clip fast

Publish + grow with:

• Blubrry Hosting — You own your show. Period.

• Blubrry Pod2Vid — Audio → YouTube posts

• Blubrry Vid2Pod — Videos → podcast feed

The more you automate, the more you publish. 🎯


🧭 What Should YOU Upgrade Next?

| Your Situation | Upgrade First | | --- | --- | | “My audio is meh.” | A real mic | | “I want to post clips.” | Key Light → camera | | “I record interviews.” | Portable recorder | | “Editing takes forever.” | Better software |

Think: What slows you down the most? Fix that.


🎄 Final ThoughtsPodcasting gear has evolved dramatically, and the best equipment today makes it easier than ever to record studio-quality content from home. Whether you’re improving sound, stepping into video, or building your first setup from scratch, these tools will help you sound —and look— like a pro.

This holiday season, give (or get) the tools to create with confidence. And once your setup’s ready, let Blubrry help you publish, host, and grow your audience with ease.

However you celebrate this season, we’re excited to hear your next episode.

Happy podcasting — and happy holidays! 🎧✨

The post 🎁 2025 Holiday Gift Guide for Podcasters appeared first on Blubrry Podcasting.

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If you’re passionate about podcasting and naturally find yourself recommending tools, platforms, or hosting services to friends and fellow creators, why not earn income for doing something you’re already doing? Many creators regularly share advice, tips, and resources with their audience — and Blubrry’s affiliate program makes it easy to turn those recommendations into real revenue.

That’s exactly what our Affiliate Program is designed for: helping creators, podcasters, and influencers earn money simply by sharing a platform they already know and trust.

Whether you’re a seasoned podcaster, digital creator, media influencer, or someone with an engaged online following, Blubrry offers a valuable way to monetize your influence. You can earn commissions by promoting high-quality tools and services to people who are eager to start or grow their own podcast. And because we’ve has been supporting podcasters for over two decades, you can confidently align your brand with a company built on transparency, innovation, and creator-first values.

Why Join Blubrry’s Podcast Affiliate Program?Blubrry’s podcast affiliate program gives creators a smart way to earn money by promoting:

  • Reliable podcast hosting plans
  • Powerful tools that streamline podcast publishing
  • A trusted brand with nearly 20 years of podcasting expertise

When affiliates share Blubrry with their audience, they’re helping new or growing podcasters get access to dependable hosting and support. In return, affiliates earn commission for every referral that signs up using their personalized link or promo code.

It’s a true win-win: creators discover a stable hosting solution, and affiliates earn revenue for guiding them toward the right resources.

How the Podcast Affiliate Program WorksBlubrry keeps the entire process simple, transparent, and rewarding — ideal for creators who want to earn passive income.

1. Get Your Unique Promo CodeOnce your application is approved, you’ll receive a personal referral code and special links. When someone signs up using your code, they receive their first two months free, making it easier for them to get started.

After Blubrry receives two payments from that customer, you earn a commission.

2. Get PaidYour commission amount depends on which hosting plan the customer purchased.

For example:

If a customer signs up for the $40 hosting plan, you earn $40 — plus the potential for bonuses.

Payments are delivered through PayPal every other month, as long as you meet the $50 minimum payout. If you don’t hit $50, your balance simply rolls over to the next payout date.

3. Earn an Annual BonusOne of the most unique aspects of Blubrry’s program is the annual affiliate bonus, which is included with the final payout of December.

What makes this bonus special?

  • It’s based on your total gross sales since the day you became an affiliate, not just what you earned this year.
  • To qualify, affiliates must have at least one code use in October, November, or December, showing recent promotion activity.

This structure rewards affiliates who remain consistent, engaged, and committed to helping new podcasters succeed. It’s also one of the few podcasting affiliate programs where long-term loyalty leads to bigger rewards.

Anyone With an Audience Can JoinYou don’t need to be a podcaster — or even a current Blubrry user — to become an affiliate. If you have an audience of any size through a blog, YouTube channel, TikTok, Instagram, newsletter, or other online platform, you can apply.

Here’s what the process looks like:

  1. Join the ProgramApply through your Blubrry account — it’s completely free.

Include your personal website or Linktree along with active social media links.

  1. Get Familiar With the ProgramApproval usually takes about seven days. Once you’re in, you can explore your affiliate dashboard, view banners, copy your referral links, and choose your promo code.

  2. Track Your SuccessYour dashboard provides clear tracking for referrals, commissions, and customer activity. This makes it easy to see what content drives the most signups and adjust your strategy accordingly.

  3. Earn CommissionsAs your audience grows and more creators sign up using your promo code, your earnings naturally increase. All payments are processed through PayPal — no hidden fees, no surprises.

Start Earning by Sharing What You LoveIf you’re ready to turn your passion for podcasting into a new income stream — and help fellow creators get started the right way — then our Podcast Affiliate Program is the perfect place to begin.

You’ll introduce new podcasters to reliable hosting, powerful tools, and world-class support, all while earning commissions and potentially unlocking an annual bonus.

Start earning today.

Apply now and let your enthusiasm for audio storytelling work for you.

The post How Blubrry’s Podcast Affiliate Program Helps You Earn by Sharing What You Love appeared first on Blubrry Podcasting.

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Even the most passionate podcasters hit a wall sometimes — especially around the holidays. Between planning episodes, keeping up with publishing schedules, and juggling real-life responsibilities, it’s easy to lose steam. In this episode, we talk about how to recognize burnout before it hits, practical ways to refresh your creativity, and why taking a short break (like over Thanksgiving!) can actually help your show thrive in the long run.

Today’s Hosts: Mike Dell and MacKenzie BennettAvoiding Podcast BurnoutSpot the Signs of Burnout EarlyIf podcasting starts to feel like a chore, you might be heading toward burnout. Common signs include:

  • Episodes feel forced or rushed
  • You dread recording or editing
  • You’re running out of topic ideas
  • You compare your show to others instead of focusing on your own goals

💡 Blubrry helps: With tools like episode scheduling and WordPress publishing, you can plan ahead — giving yourself time off without breaking your release rhythm.

How to Stay Creative (Even When You’re Tired)When inspiration dips, try changing things up:

  • Record shorter episodes or bonus updates
    Invite a guest host or do a collaboration
  • Revisit a favorite past topic with a new perspective
  • Ask your audience what they want to hear next

💡 Blubrry helps: Use our show notes and statistics tools to track which topics resonate most — helping you build new episodes around what’s working best.

Planning Time Off Without Losing MomentumTaking a holiday hiatus doesn’t mean you’re quitting — it means you’re recharging.
Here’s how to keep listeners engaged while you rest:

  • Let your audience know ahead of time you’ll be taking a short break
  • Re-air your most popular episode or create a “Best Of” highlight
  • Use social media to stay connected without producing full episodes
  • Come back with a refreshed mindset (and maybe a few new ideas!)

💡 Blubrry helps: With hosting and scheduling tools, you can prep episodes in advance or pause your publishing plan without losing consistency.

Give Yourself Grace This Holiday SeasonPodcasting is a marathon, not a sprint. It’s okay to take a break — your audience will still be there when you return. Thanksgiving is the perfect reminder to slow down, reflect, and refuel your creative energy.

💡 Blubrry helps: Our support team is here year-round, and our platform makes it easy to keep your show on track — even when you take time to rest.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call for a tech checkup with Mike (mike@blubrry.com).

The post Avoiding Podcast Burnout: Staying Creative & Consistent Long-Term – PCI 461 appeared first on Blubrry Podcasting.

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If you want to understand what truly resonates with your listeners—and keep them coming back for every new release—the podcast Episode Comparison feature in Blubrry’s Thrive Bundle is one of the most powerful tools you can use. Listener behavior can vary dramatically from episode to episode, sometimes for obvious reasons, sometimes for reasons you’d never guess. Being able to see those trends clearly, side-by-side and in real time, empowers you to make smarter content decisions that lead to higher engagement, stronger retention, and faster audience growth.

What You Can CompareBlubrry gives you podcast comparison tools based on your hosting level:

  • Standard Stats: Compare your three most recent episodes—great for quick checks on current momentum.
  • Thrive Bundle: Compare any five episodes from your entire catalog—not just your most recent ones.

This added flexibility in Thrive is a game-changer because it allows for deeper, more strategic insights and long-term content planning instead of just reacting to the last few releases.

How Podcast Episode Comparison WorksThe moment you select your episodes, Thrive instantly generates a beautiful, easy-to-read graph that visually displays listener uptake across the chosen shows. Within seconds, you can see:

  • Which episodes gained traction the fastest (and why your audience shared it like crazy)
  • Which ones lagged behind or had slower adoption (and where you might have lost them)
  • How pacing and drop-off points differ across your content
  • What hooks, intros, or topics your listeners responded to—or completely ignored

This isn’t just raw data dumped on a spreadsheet; it’s a visual story of how your audience actually behaves when they press play.

Create Custom Comparison Sets With ThriveThrive goes far beyond automatic comparisons. You can handpick exactly which podcast episodes you want to analyze. For example:

  • Want to compare every episode featuring a specific guest to see if they consistently move the needle?
  • Want to analyze how your season premieres or finale episodes perform against regular releases?
  • Curious whether solo episodes outperform interviews, or if certain controversial topics spike engagement?

Simply select any five podcast episodes from your library—new or old—and the platform instantly displays them side by side on the same graph. With this freedom, you’re no longer limited to your most recent content; you can evaluate patterns, test theories, and uncover hidden winners across your entire catalog.

How These Insights Boost EngagementBy spotting what takes off fastest—and what quietly flops—you gain the clarity to:

  • Identify the exact topics, formats, or guests your listeners love most
  • Shape future podcast episode themes and series around proven winners
  • Improve pacing, hooks, segment structure, and calls-to-action
  • Decide which experiments are worth repeating (and which to retire)
  • Adjust marketing, social promo, and cross-promotion strategies based on real listener behavior rather than guesswork

When you consistently create more of what your audience has already proven they want, engagement naturally rises—along with reviews, shares, and word-of-mouth growth.

Final ThoughtsPodcast Episode Comparison in the Thrive Bundle gives you the rare ability to clearly see what works, what needs refinement, and what your audience is begging for next. With side-by-side visual data, precise listener pacing insights, and the freedom to compare any five episodes you choose, you can make confident, data-backed decisions that elevate your entire podcast strategy.

Ready to stop guessing and start knowing? Add the Thrive Bundle to your Blubrry hosting plan today and start using podcast Episode Comparison to create more of what your audience loves—episode after episode.

The post How to Use Podcast Episode Comparison with Thrive to Boost Engagement appeared first on Blubrry Podcasting.

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As the podcasting landscape evolves, creators are navigating an ever-growing list of listening platforms — each with its own tools, quirks, and agendas. From Apple’s reliable open ecosystem to Spotify’s algorithm-driven discovery and YouTube’s growing push into podcasts, there’s plenty to celebrate… and plenty to question.

In this episode, Mike Dell and Dave Clements break down what these platforms are doing right, what they’re getting wrong, and how independent podcasters can stay in control no matter where their audience listens.

Apple, Spotify & YouTube: A Quick BreakdownApple Podcasts – The Classic Choice✅ Open RSS support (you stay in control)
✅ Trusted directory and wide listener base
⚠️ Analytics limited to Apple users only
⚠️ Subscription model benefits Apple, not every podcaster

Spotify – Great for Discovery, But Closed✅ Personalized recommendations and listener tools
✅ Expanding features like polls and Q&A
⚠️ Limited transparency in data and downloads
⚠️ Some episodes locked behind Spotify-only access

YouTube – The New Contender✅ Massive reach, great for visual storytelling – video is really in it’s own moment
✅ YouTube Music’s podcast section improving discoverability
⚠️ No native RSS integration (yet)
⚠️ Audio-only podcasters face upload barriers

💡 Blubrry helps: Our hosting integrates seamlessly with all platforms. Your feed stays open and flexible — so you never lose ownership or audience control.

What They’re Doing Right* Pushing podcasting into new audiences * Adding video options and interactive tools * Making listening easier across devices

What’s Still Wrong* Confusing or inconsistent analytics * Walled gardens that limit true distribution * Monetization models favoring platforms over creators

💡 Blubrry helps: With IAB-certified stats, open distribution, and reliable hosting, you get accurate data and full control — no matter where your listeners are.

The Takeaway: Stay Open, Stay In ControlAs platforms evolve, creators have to stay informed. The more you understand what’s happening behind the scenes, the better you can position your show for long-term success.

💡 Blubrry helps: Our mission has always been to keep podcasting open. Your feed, your brand, your audience — always yours.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call for a tech checkup with Mike (mike@blubrry.com).

The post 🎧 Apple, Spotify & Beyond: What Platforms Are Doing Right (and Wrong) – PCI 460 appeared first on Blubrry Podcasting.

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Podcasting in 2025 is more competitive than ever — and creators need tools that go beyond basic hosting. Stronger analytics, dynamic promotion options, and video-ready content are now essential for growth.

That’s exactly why Blubrry created the Thrive Bundle: a powerful, affordable add-on that helps your show perform better, reach more people, and stand out across platforms.

The Thrive Bundle isn’t just another upgrade — it’s your podcast’s growth engine.

What Is the Thrive Bundle?The Thrive Bundle is Blubrry’s premium add-on designed to help podcasters understand their audience, expand their reach, and optimize every episode.

It includes five major feature groups:

1. Pod2Vid – Convert Audio Podcasts Into VideoVideo continues to dominate podcast discovery — especially on YouTube.

Pod2Vid makes it effortless to turn your audio podcast into a video, complete with optional images or chapter visuals, so you can reach audiences who prefer watching over listening.

2. Dynamic Ad Insertion (Pre-Roll)Promote previous episodes, upcoming events, offers, or sponsorships with automatic pre-roll ad insertion — now available to all Thrive users (previously only for Blubrry’s pro hosting tier).

3. Advanced Audience MetricsAccess deeper listener data not available in standard hosting:

  • Episode ComparisonCompare up to five episodes to see which ones grow the fastest and which promotion strategies perform best.
  • Estimated Audience (Listeners vs. Subscribers)A uniquely powerful metric that separates your average daily listener activity from subscriber activity, giving you clarity on your show’s real growth.
  • Average Daily Plays (ADP)Track long-term show performance and consumption trends across your last 12 episodes.

4. Apple Podcast Reviews in Your DashboardSee your latest Apple Podcasts reviews right inside Blubrry and share them instantly on social media.

Why Upgrade?As your show grows, basic analytics and simple distribution aren’t enough. The Thrive Bundle helps you:

Work Smarter with Clear DataUnderstanding what your audience actually does is the key to consistent growth. With Thrive’s advanced stats, you can see:

  • Which episodes attract new listeners
  • How quickly episodes gain traction
  • Which topics resonate
  • How engaged your core subscribers are

No more guessing — just real, actionable insights.

Expand Your Reach with VideoIf you’re not on YouTube, TikTok, or any kind of visual platform, you’re missing a massive audience. Pod2Vid makes video podcasting accessible to every creator, even without video equipment or editing skills.

Promote Strategically with Dynamic AdsInsert pre-roll ads or promos without re-uploading episodes or editing audio manually.

Perfect for:

  • Announcing new series
  • Promoting older episodes
  • Running sponsor ads that you manage yourself
  • Seasonal content pushes

Showcase Your Credibility InstantlyReviews drive trust. Thrive lets you easily monitor and share your Apple Podcasts reviews to boost your reputation on social media.

How It WorksUpgrading to Thrive is simple:

  1. Add the Thrive Bundle add-on to your Blubrry plan.
  2. Activate Pod2Vid for video conversions.
  3. Use the Dynamic Ad Insertion tool to place pre-roll promos.
  4. Explore your new audience metrics to refine your content strategy.

Everything integrates directly into your Blubrry dashboard — no extra software, no switching platforms.

Why Thrive Matters for Podcasters in 2025The podcasters who succeed today are the ones who combine creativity with data-driven decisions and smarter distribution.

The Thrive Bundle gives you:

  • More visibility through easy podcast-to-video conversion
  • More engagement with strategic pre-roll ads
  • More clarity from unique audience metrics
  • More credibility through integrated Apple reviews

For only $10/month, you unlock tools that can transform how your podcast grows.

Why Thrive MattersFor podcasters balancing creativity, quality, and growth, Thrive delivers the perfect combination of control and automation.

  • Better Sound = Stronger First Impressions. Auphonic ensures professional, balanced audio every time.
  • Smarter Stats = Smarter Strategy. Advanced Stats help you understand your audience and refine your approach.
  • More Reach = Less Work. Vid2Pod extends your content from video to audio — effortlessly.

You’re not just improving one piece of your show — you’re optimizing the full production cycle from start to finish.

Final Thoughts

The Thrive Bundle is about more than features — it’s about helping your podcast operate like a top-tier production without the complexity or cost. It gives you the insights, reach, and promotional power you need to move from “just publishing” to truly growing.

If you’re ready to elevate your audio, refine your strategy, and reach new audiences in 2025 and beyond — it’s time to Thrive.

The post Why Upgrade to the Thrive Bundle for Your Podcast appeared first on Blubrry Podcasting.

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When Diego and Brad launched their podcast, they weren’t just creating another show — they were opening the doors to conversations that go beyond the surface of the entertainment industry.

High school friends who transplanted to Los Angeles in 1999, Diego and Brad became working actors, experiencing firsthand the ups and downs, lessons, and realities of building a life in Hollywood. Their podcast is a natural extension of that journey: a space where industry professionals share their stories, advice, and hard-won knowledge, straight from the source.

The Mission: Real Talk From Real ProfessionalsDiego & Brad’s podcast is equal parts insider guide, mentorship, and candid conversation. From talent agents and managers to producers, directors, actors, casting directors, editors, and writers, the show gives listeners an authentic look at what it really takes to break into the entertainment world and maintain a long-lasting, professional career.

Each episode dives deep into the journeys of their guests, uncovering the challenges, triumphs, and pivotal moments that shaped their paths. Diego and Brad’s approach is refreshingly raw — no filters, no sugar-coating, just honest storytelling that educates, inspires, and entertains.

Because Knowledge Isn’t Just Shared — It’s ExperiencedListeners often describe Diego & Brad’s podcast as an invaluable resource for anyone curious about the inner workings of Hollywood. Every conversation offers a mix of practical guidance and personal insight, helping aspiring artists understand what it truly means to succeed in such a competitive industry.

Whether discussing strategies for staying relevant, navigating setbacks, or building meaningful professional relationships, Diego and Brad ensure that every episode delivers real-world lessons that can be applied by anyone looking to forge a career in entertainment.

About the Hosts: Diego & BradDiego and Brad are more than podcasters — they’re guides for anyone trying to make their mark in the entertainment world. Their own journey from high school friends to working actors in LA provides the foundation for a podcast that is as authentic as it is educational.

Their humor, curiosity, and unfiltered conversations create a space where listeners feel like they’re getting advice straight from industry insiders — no hype, no fluff, just actionable insight and real stories from people who have lived it.

Blubrry’s November SpotlightBlubrry Podcasting is proud to name Diego & Brad as November 2025’s Podcasters of the Month.

Through their show, they remind us that success in entertainment — and in life — is rarely linear. It’s the lessons, relationships, and persistence that truly matter. Their podcast is more than just interviews; it’s an experience for anyone who wants to understand the craft, hustle, and heart behind the industry.

Listen to Diego & Brad wherever you get your podcasts and gain insider access to the knowledge that can inspire, inform, and transform your journey in entertainment.

The post From High School Friends to Industry Insiders: Diego & Brad appeared first on Blubrry Podcasting.

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Interviews are at the heart of many great podcasts — but asking the right questions takes more than reading from a list. In this episode of Podcast Insider, MacKenzie and Dave share tips for crafting thoughtful, engaging conversations that draw out your guest’s best stories and insights. Whether you’re new to interviewing or looking to refine your technique, you’ll learn how to prepare with purpose, stay present in the moment, and guide discussions that truly connect with listeners.

Today’s Hosts: MacKenzie Bennett and Dave ClementsHow to Improve Your Interviewing Skills for Your PodcastStart with Curiosity, Not a ScriptA good interview starts with genuine curiosity. Instead of racing through a list of questions, focus on listening and reacting.

Tips to improve your flow:

  • Research your guest, but don’t over-prepare.
  • Ask one question at a time.
  • Follow up naturally — not mechanically.
  • Let the guest finish their thought before jumping in.

💡 Blubrry helps: With our hosting tools and episode scheduling, you can plan interviews with confidence and stay focused on the conversation instead of the tech.

Craft Questions That Open DoorsAvoid yes/no questions and lean into prompts that invite storytelling and reflection.

Try starting with:

  • “Tell me about…” instead of “Did you…”
  • “What was going through your mind when…”
  • “How did that experience change your approach?”

These questions lead to real, memorable answers that keep listeners hooked.

💡 Blubrry helps: Use your show notes and episode descriptions to highlight key takeaways — helping new listeners find your best moments fast.

Silence Is Your Secret WeaponMost new hosts rush to fill silence, but short pauses can be powerful. They give your guest space to think — and often lead to deeper responses.

Try waiting a full beat after your guest finishes speaking. You might be surprised what they add next.

💡 Blubrry helps: Our post-production options like Media Mastering and transcripts make editing smooth and professional while keeping those natural pauses intact.

Stay Present — Not PerformativeThe best interviewers sound like they’re discovering the story with their audience.

Be conversational, but intentional:

  • React honestly.
  • Summarize or restate what your guest said before moving on.
  • Don’t chase every tangent — guide gently back to the core topic.

Your job is to keep listeners engaged while helping your guest shine.

💡 Blubrry helps: Whether you’re publishing through WordPress or our Blubrry Dashboard, our tools make it easy to present your content with polish and personality.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call for a tech checkup with Mike (mike@blubrry.com).

The post Interviewing Skills: How to Ask Better Questions and Get Better Answers – PCI 459 appeared first on Blubrry Podcasting.

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Podcast monetization is not just for the big players.

At Blubrry, we believe every podcaster — from hobbyists to established creators — should have the opportunity to earn revenue from their show.

That’s why we built the Blubrry Programmatic Advertising Platform — a simple, automated way to start monetizing your podcast immediately, no matter your audience size.

Let’s break down what programmatic advertising is, how it works, and how you can get started with Blubrry today.What Is Programmatic Advertising?Programmatic advertising is the automated buying and selling of ad space — in this case, within your podcast episodes.

Instead of manually negotiating sponsorships, advertisers use real-time data and algorithms to bid for available ad slots that best fit their audience.

Think of it as a stock exchange for ads — fast, precise, and entirely automated.

Here’s why it matters for podcasters:

  • Advertisers compete for your ad inventory automatically.
  • You earn revenue every time ads are delivered in your episodes.
  • You don’t need to chase sponsors or meet a minimum download count.

It’s podcast monetization made simple — and built for the modern creator.

How Programmatic Advertising Works with BlubrryBlubrry’s platform connects your show with advertisers across multiple types of automated ad exchanges, including:

  • Real-Time Bidding (RTB): Live auctions for ad slots in your show.
  • Private Marketplaces: Invitations for select advertisers to bid.
  • Programmatic Direct: Guaranteed placements with premium advertisers.

Once your show is approved (typically within 72 hours), the system starts matching your episodes with the most relevant ads — based on your content category, audience behavior, and listener geography.

Over the next 60–90 days, the system learns your publishing schedule and optimizes which ads are shown and when — increasing both your revenue and listener experience.

Step-by-Step: Getting Started with Programmatic Ads on Blubrry1. Enable Programmatic Ads If you’re a Blubrry hosting customer, you already have access.

Simply go to the Make Money tab in your dashboard, enable Programmatic Advertising, and submit your show for review.

  1. Choose Your Ad CategoriesStay in control of what appears in your podcast. You can select which ad categories to include — and we automatically exclude sensitive topics such as:

-Politics
-Religion
-Adult content
-Alcohol
-Vaping and Cannabis

This ensures your podcast remains brand-safe and trustworthy for your listeners.

  1. Choose Your Ad PlacementsBlubrry supports three standard placements:

🎧 Pre-Roll: Plays before your episode starts — great for short, high-impact messages.

🎧 Mid-Roll: Plays in the middle of your content — ideal for engagement (requires a mid-roll marker).

🎧 Post-Roll: Plays after your episode — perfect for subtle sign-offs.

If you’re using PowerPress, you can easily place mid-roll markers directly in your files.

  1. Let Automation Do the RestOnce your show is live, advertisers begin bidding for your ad space automatically.

Ads may change minute by minute as the system optimizes performance — ensuring the best results for both you and your audience.

What You Can ExpectHere’s what typical results look like for new shows using Blubrry’s Programmatic Ads:

  • Estimated CPMs: $5–$15
  • Fill Rates: Up to 80%
  • No Geographic Restrictions
  • Payments: Made via PayPal
  • Minimum Payout: $50
  • Blubrry’s Share: 30%

Payments are issued within 90 days of ad delivery, and as your show stays active longer, CPM rates often increase — since advertisers learn more about your show’s content and schedule.

Why Podcasters Love Programmatic AdvertisingProgrammatic advertising isn’t just another monetization tool — it’s a shift in how creators earn.

Here’s why podcasters are embracing it:

  • Start earning right away: No need for large audiences or brand sponsors.
  • Save time: Automation handles the bidding and placement for you.
  • Stay authentic: Choose your categories and ad placement to keep your voice front and center.
  • Earn passively: Keep publishing episodes while your ads work behind the scenes.

Join the Programmatic RevolutionAt Blubrry, we’re not just keeping up with digital advertising trends — we’re helping podcasters lead them.

With nearly two decades of podcast monetization experience, we’ve built a system that’s automated, ethical, and accessible for every creator.

No downloads required.
No audience minimums.

Just your show, your voice, and a new way to earn.

👉 Get Started with Programmatic Advertising on Blubrry

The post How to Get Started with Programmatic Advertising on Blubrry appeared first on Blubrry Podcasting.

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Finding Your Voice & What Keeps Listeners Coming BackEvery podcast has a voice, but the most memorable ones have a personality. In this episode of Podcast Insider, Mike, Dave, and MacKenzie break down how your voice, tone, and delivery shape your show’s identity. From finding your natural rhythm to maintaining authenticity without losing polish, we’ll help you understand what keeps listeners coming back — and how to make every episode sound like you.

Today’s Hosts: Mike Dell, Dave Clements, & MacKenzie BennettYour Voice Is Your BrandYour “voice” is more than just what comes out of the microphone. It’s your presence, rhythm, and the way you approach your topics and guests.

Ask yourself:

  • Does my delivery reflect the energy of my show?
  • Does it match my audience’s expectations?
  • Am I being conversational, or just reading at them?

Your voice is the thread that ties every episode together — it’s what listeners recognize and come back for.

💡 Blubrry helps: From hosting to websites, our platform helps you define and share your podcast identity — the way you want it heard.

Tone Sets the MoodTone is the emotional layer of your show. Whether you’re lighthearted, educational, or serious, being intentional with your tone keeps listeners engaged.

Listeners return when they feel comfortable and connected. A consistent tone builds trust — even subtle shifts can make a big difference.

💡 Blubrry helps: With detailed episode notes and show descriptions, you can set the tone before a listener ever hits play.

Personality Builds ConnectionThe podcasts people fall in love with have one thing in common — personality.

Your quirks, humor, or unique way of explaining things make your show stand out. That authenticity is what turns casual listeners into loyal fans.

Be genuine, not scripted:

  • React naturally
  • Tell stories from your own experience
  • Let your enthusiasm and curiosity come through

💡 Blubrry helps: Our Pod2Vid tool lets your personality shine across platforms by turning your episodes into engaging, shareable videos.

Authentic ≠ UnpolishedBeing authentic doesn’t mean being unprepared. You can sound natural and still respect your listener’s time.

Tips to balance both:

  • Keep your delivery relaxed but focused
  • Edit out long pauses or tangents
  • Pay attention to pacing and transitions

Sounding like yourself is what keeps listeners coming back — sounding bored or unfocused is what drives them away.

💡 Blubrry helps: With Media Mastering and streamlined publishing tools, you can stay authentic while sounding your best every time.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call for a tech checkup with Mike (mike@blubrry.com).

The post Voice, Tone, and Personality: What Keeps Listeners Coming Back – PCI 458 appeared first on Blubrry Podcasting.

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Podcast monetization can feel out of reach when you’re still growing your audience. Big sponsorships often go to big shows — leaving smaller creators wondering when it’s their turn to earn.

That’s why Blubrry built its Programmatic Advertising Platform — a simple, automated way for any podcaster to start making money, no matter your download numbers or show size.

Here’s how it works — and why it’s perfect for smaller podcasts ready to take the next step.

  1. Start Earning Right AwayYou don’t need thousands of downloads or a big-name sponsor to get started.

With programmatic ads, you can monetize from day one.

Here’s how: advertisers automatically bid on your available ad space in real time — based on your show’s topic, audience, and location. Once approved (usually within 72 hours), ads start running, and you start earning.

No pitching. No waiting. Just a steady, automated income stream built around your content.

  1. You Stay in ControlYour podcast is your brand — and you should have full control over what appears in it.

Blubrry’s platform lets you choose your ad categories so only relevant, brand-safe promotions appear in your episodes.

We automatically exclude categories like politics, religion, adult content, vaping, and alcohol to protect your reputation and your audience’s trust.

It’s monetization — on your terms.

  1. Ads That Fit SeamlesslyWe know listeners come for your voice — not long, intrusive ads.

That’s why programmatic ads are designed to blend naturally into your episodes, whether placed pre-roll, mid-roll, or post-roll.

You can even insert mid-roll markers manually to ensure ad breaks feel natural and don’t disrupt your flow.

It’s a balance of earning income while keeping your content experience smooth and professional.

  1. Real Revenue PotentialWith CPMs between $5 and $15 and up to 80% fill rates, smaller shows can see meaningful earnings that grow over time.

During your first 60–90 days, the system learns your upload schedule and listener behavior — automatically optimizing which ads are shown and when.

The more consistent you are, the better your results.

  1. Set It and Forget ItProgrammatic advertising is fully automated, saving you time and energy.

From ad placement to payments (via PayPal), everything happens behind the scenes — letting you focus on creating great content.

Once your show earns at least $50, you’ll start receiving regular payments.

It’s simple, transparent, and built to scale with you.

Why It Matters for Smaller PodcastersProgrammatic advertising isn’t just for large networks.

It’s the bridge between where you are now and where you want to be — turning your episodes into a source of income that grows as your audience does.

At Blubrry, our goal is to help every podcaster earn from their hard work, no matter their size.

As our late CEO Todd Cochrane puts it:

“Maintaining and building credibility is paramount to our customers when it comes to advertising within their podcast. That’s why we provide programmatic ads that are geo- and topic-specific, while excluding categories that audiences may object to.”

With nearly two decades of podcast advertising experience, we’ve built a platform that’s fair, flexible, and creator-first.

Start Monetizing Your Podcast TodayIf you’re ready to turn your episodes into income — without changing your creative process — Blubrry’s Programmatic Advertising Platform is the easiest place to start.

No downloads required. No audience minimum. Just your show, your voice, and an opportunity to earn.

👉 Get Started with Programmatic Advertising

The post Why Programmatic Advertising Works for Smaller Podcasts appeared first on Blubrry Podcasting.

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Artificial intelligence (AI) is changing how podcasters share their work — not by replacing creativity, but by amplifying it. From creating short clips to generating post ideas, AI tools can help you save time and reach more listeners. But let’s be clear: AI isn’t a magic button for growth — it’s a smart assistant that works best when guided by your voice and vision.

From Episode to Eye-Catching PostThe biggest hurdle for most podcasters isn’t recording — it’s promotion. AI tools like Descript, OpusClip, and other content repurposing platforms can automatically identify key highlights from your episodes, transcribe dialogue, and turn moments into short social videos. This helps creators maintain a steady presence across social media without spending hours on manual editing.

For example, an interview that once took a full afternoon to clip and caption can now become multiple ready-to-post reels in under an hour. You get to stay consistent — one of the most critical factors in podcast growth — without burning out.

Smarter Copy and CaptionsWriting fresh, engaging captions for every episode can be a creative drain. AI can assist by drafting ideas, generating hashtags, and tailoring language to different platforms. Instead of starting from scratch, you can refine the tone, personalize the message, and keep your unique voice front and center.

The goal isn’t to let AI speak for you, but to help you brainstorm faster. Think of it as a content assistant that helps you write more efficiently — not a replacement for your authenticity.

Understanding What ResonatesBeyond creation, AI also plays a growing role in analytics. Some tools can identify which types of clips, episode topics, or post formats earn the highest engagement. For podcasters, this means less guesswork and more clarity on what your audience actually enjoys.

At Blubrry, we’ve always emphasized the importance of knowing your audience. With AI-driven insights layered on top of Blubrry’s trusted analytics, podcasters can better understand how and where their shows perform — and use that data to plan stronger promotional strategies.

Why AI Isn’t EverythingWhile AI can make your workflow smoother, creativity and connection remain irreplaceable. Listeners follow your show because of you — your ideas, your authenticity, your perspective. AI should serve as a support tool, not the storyteller. The best social promotion still comes from creators who combine technology with genuine human energy.

Looking Ahead: Smarter Promotion, Real ConnectionAs AI tools evolve, their potential in podcasting will continue to grow — helping creators streamline tasks, expand reach, and experiment with new content formats. But the essence of great promotion will always be the same: authenticity, consistency, and a connection that feels real.

Blubrry continues to explore ways to help podcasters take advantage of new technologies while staying true to their creative voice. Whether it’s through powerful analytics, integrated publishing, or innovative hosting features, we’re committed to helping your podcast grow smarter — not just faster.

The post What Can AI Really Do for Your Podcast Social Promotion? appeared first on Blubrry Podcasting.

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Podcast production is rewarding — but let’s be honest, it’s also time-consuming. Planning, transcribing, writing summaries, creating artwork, and cutting clips can quickly eat up hours that could be spent connecting with your audience.

That’s why Blubrry built its Podcast AI Production System, powered by smart tools that streamline every stage of your workflow. Instead of juggling half a dozen apps and late-night editing sessions, you can now take your episode from raw audio to polished, publish-ready content in a fraction of the time.

Here’s how it works.

  1. Stress-Free Episode PlanningEvery great episode starts with a plan. But brainstorming titles, writing outlines, and structuring guest questions can take hours.

With Blubrry’s system, you can:

  • Select a template or start a fresh plan in minutes
  • Add hosts and guest details with simple prompts
  • Automatically generate a show outline that keeps your conversation flowing

What once took an afternoon now happens in less time than brewing a pot of coffee.

  1. Instant Transcripts You Can TrustUploading your audio kicks off automatic transcription. Within minutes, you’ll have a full, speaker-labeled transcript that can be exported in formats like TXT, PDF, SRT, or VTT.

Why this matters:

  • Accessibility: Captions and transcripts help you reach more listeners
  • Repurposing: Use transcripts for blogs, newsletters, or social posts
  • Accuracy: Speaker matching keeps your content clear and credible

  • Summaries and Show Notes in MinutesWriting show notes can feel like homework — but it’s one of the most important pieces of your podcast. Blubrry’s production system generates a full summary and key bullet points for every episode.

You stay in control: review, tweak the tone, and add personal touches before publishing. Instead of staring at a blank page, you’re editing a polished draft.

  1. Eye-Catching Episode Art Without the HassleEpisode artwork is often overlooked, but it’s the first thing new listeners see. Blubrry makes it simple: customize a prompt, generate professional-quality art, and select your favorite design — all sized perfectly for podcast directories.

No design skills? No problem. You’ll still get artwork that feels on-brand and attention-grabbing.

  1. Chapters, Clips, and Captions — Done for YouEnhance your episode with features that improve both engagement and discoverability:

  2. Chapter files: Automatically generated with timestamps and titles so listeners can skip to what matters most.

  3. Clips: Highlight your best moments for quick shareable promos on social media.
  4. Captions: Platform-specific captions are created for you, making your podcast more accessible and easier to market.

These finishing touches used to take hours. Now they’re ready before you finish your second listen-through.

  1. A Complete Episode Draft — Ready to PublishOnce your pieces are generated, Blubrry pulls everything into a pre-built draft: audio file, summary, show notes, artwork, transcripts, and chapters. You just review, make final edits, and hit publish.

No more scattered files. No more switching between apps. Just one smooth workflow from start to finish.


Why This Matters for Podcasters Save Hours Every Week: Cut production time from hours to minutes. * Stay Consistent: Eliminate bottlenecks that delay publishing. * Focus on Storytelling: Spend your energy on content, not busywork. * Look Professional:* Every episode comes with polished notes, art, and transcripts.

Why This Matters for PodcastersPodcasting doesn’t have to mean long nights editing or fighting through writer’s block. With Blubrry’s production system, you’ll save hours on every episode — while still keeping full creative control.

👉 Try Blubrry’s production tools today and see how much smoother your podcasting workflow can be.

The post How to Save Hours in Podcast Production with AI appeared first on Blubrry Podcasting.

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Podcasting has changed — and fast. What used to be an audio-only space has now exploded with video podcasts on YouTube, Spotify, and even TikTok. Everywhere you scroll, it seems like someone’s turning their mic sessions into full-blown shows.

But the big question remains: Is video podcasting worth it?

Our Support Analyst Dave Clements has helped hundreds of podcasters make this decision. In our latest tutorial, he breaks down what’s driving the video podcast boom — and whether it’s the right move for you.

What’s Behind the Video Podcast Boom“Platforms like YouTube and Spotify are betting big on video,” Dave explains. “It’s not just about listening anymore — audiences want to see you.”

That visibility comes with perks. Video podcasts boost discoverability, since YouTube is the world’s second-largest search engine. They also create new ways to connect: people relate more deeply when they can see your expressions and personality.

And there’s one more advantage — repurposing. A single video episode can become short clips for Instagram, TikTok, or YouTube Shorts, giving your content more life across platforms.


But There’s a CatchBefore you hit record, it’s worth knowing the trade-offs.

Video podcasts take more time to plan, record, and edit. You’ll need extra storage, lighting, and some comfort on camera. Plus, not all podcast apps support video yet — meaning your show won’t reach every listener through traditional feeds.

“Video is powerful,” Dave says, “but it can also burn you out faster if you’re not ready for the workload.”

That’s why in the video, he walks through a smart way to test the waters without overcommitting — a hybrid method that lets you record your usual audio show while capturing video at the same time.


Start Simple, Stay SmartThe good news? You don’t need a studio to start.

A webcam or smartphone paired with a quality microphone goes a long way. As Dave puts it, “Good audio beats good video every time.”

Lighting helps, but connection matters more. Viewers don’t need perfection — they need authenticity.


How Blubrry Makes It EasierWhether you stay with audio or jump into video, Blubrry’s here to help you publish everywhere your audience listens and watches.

If you decide to go video-first, Blubrry’s Vid2Pod feature lets you upload your podcast to YouTube — then automatically turns it into an audio episode for all the major listening platforms.

That means no extra uploads, no missed listeners, and no hassle.


The Bottom LineSo, should you start a video podcast in 2025?

If you want to grow your reach, connect visually, and have the time to do it right — it’s a strong move. But if your focus is consistency and storytelling, audio-only podcasts are still thriving.

Watch the full video below to hear Dave’s full breakdown — including how to test video podcasting safely and what tools he actually recommends.

The post Video Podcasting in 2025: Should You Start One? appeared first on Blubrry Podcasting.

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When Holly Toscanini launched How to Lose the ‘Wait’, she wasn’t trying to start a movement — she was trying to start a conversation.

After years of working with women who felt stuck in cycles of perfectionism, self-doubt, and people-pleasing, Holly saw a pattern: so many were waiting. Waiting to feel “ready.” Waiting until they looked a certain way, or had it all figured out, before allowing themselves to live fully.

Her podcast was born from a simple but powerful realization: What if the life you’re waiting for has been here all along?

The Mission: Reinvention Through Real TalkHolly ToscaniniHow to Lose the ‘Wait’ is equal parts pep talk, therapy session, and heart-to-heart over coffee. Geared toward women over 40 who are ready to stop postponing their joy, the show helps listeners step out of the “waiting room” of life — and into a season of confidence, freedom, and reinvention.

Each episode, Holly unpacks the real, unfiltered truths behind growth and self-discovery. From setting boundaries without guilt to rebuilding confidence in midlife, her storytelling is candid, funny, and deeply human.

A bestselling author, empowerment coach, and creator of The Reinvention Code™, Holly brings her signature mix of warmth and wit to every conversation. Her approach is refreshingly down-to-earth — no toxic positivity, no hustle-culture clichés. Just honest, soulful talk about what it means to become who you were always meant to be.

Because Confidence Isn’t Something You Earn — It’s Something You RememberListeners often describe How to Lose the ‘Wait’ as a breath of fresh air in a world obsessed with doing more and being “better.”

Holly’s episodes are filled with aha moments, laughter, and reminders that confidence doesn’t come from achieving perfection — it comes from reconnecting with the wisdom you’ve always had.

Whether she’s exploring the art of saying “no,” navigating reinvention after 40, or celebrating the power of intuition, her message is clear: you don’t have to wait for permission to live a life that feels like yours.

About the Host: Holly ToscaniniHolly Toscanini is more than a podcaster — she’s a guide for women ready to rewrite their stories. As a bestselling author and coach, she has helped countless women trade self-doubt for self-trust through her Reinvention Code™ framework.

Her humor, vulnerability, and storytelling create a space where listeners feel seen, understood, and inspired to take the next step — no matter how small. Holly’s superpower lies in making complex emotional work feel doable, even joyful.

Her own journey of transformation fuels her mission: to help women stop waiting for “someday” and start embracing today.

Blubrry’s October SpotlightBlubrry Podcasting is proud to name How to Lose the ‘Wait’ with Holly Toscanini as October 2025’s Podcaster of the Month.

In every episode, Holly reminds us that life doesn’t start when things are perfect — it starts when you decide you’re ready. Her blend of humor, heart, and honesty makes her podcast not just a listen, but an experience.

For anyone standing on the edge of reinvention, wondering if it’s too late — Holly’s answer is simple: It’s not too late. It’s right on time.

Listen to How to Lose the ‘Wait’ wherever you get your podcasts and start living the life you’ve been waiting for.

The post Stop Waiting, Start Living: ‘How to Lose the ‘Wait’’ with Holly Toscanini appeared first on Blubrry Podcasting.

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Podcasting is officially back in full swing after the summer slowdown! September brought a noticeable bump in publishing activity across the Blubrry Podcast Directory, signaling creators’ return to regular production schedules.

We saw 719,541 new episodes published in total — up more than 20,000 episodes from August — and Blubrry-hosted podcasters contributed 11,251 of those.

As we move into the final stretch of the year, podcasting trends are pointing in an encouraging direction. The steady rise in episode production and the surge of international growth — particularly in Brazil, Italy, and Bangladesh — highlight how global audiences continue to discover and embrace podcasts as part of their daily routines. For creators, this is the perfect time to re-engage listeners, refine show strategies, and take advantage of renewed audience attention heading into the holiday season.

TOTAL EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeRanges are determined during the reporting period when a show meets the threshold once, aka 10,001 listens/downloads, etc. When a show meets the threshold, we include all episodes for the past 30 days that were published a minimum 10 days.

TOP CLIENTSHow Podcasts Were Consumed in Augustby PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSLargest Podcast Growth in SeptemberBLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of Oct. 6):The post September 2025 Monthly Statistics appeared first on Blubrry Podcasting.

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Faith-based communities have always thrived on shared stories, sermons, and teachings. But in today’s digital world, your message doesn’t have to stay within four walls — podcasting can carry it across neighborhoods, cities, and even continents.

More and more ministries, spiritual leaders, and communities of faith are turning to podcasting as a way to connect with people who are searching for encouragement, guidance, or a deeper sense of belonging. Whether it’s a weekly sermon, a reflection on scripture, or a conversation with community leaders, a podcast is a powerful extension of your mission.

In our new video, Dave explores how podcasting can help you grow your ministry, strengthen your community, and inspire listeners all over the world. Think of this blog as a preview — a trailer of what you’ll discover when you watch the full video below.

  1. What a Religion Podcast Really IsA faith-based podcast isn’t limited to simply recording Sunday services. It can take many forms:

  2. Scripture studies that walk listeners through meaningful passages.

  3. Personal testimonies that share lived experiences of faith.
  4. Spiritual reflections that provide encouragement for everyday life.
  5. Interfaith discussions that foster dialogue and understanding.

The beauty of podcasting is its flexibility. Your show can be conversational, educational, or storytelling-based. At its core, though, the purpose is always the same: sharing belief, offering connection, and inspiring hope.


  1. Why Faith-Based Podcasting MattersNot everyone can attend services in person, but that doesn’t mean they can’t hear your message. Podcasts meet people where they are — on their morning commute, while exercising, or during a quiet evening at home.

Podcasting makes it possible to:

  • Extend your ministry beyond your local community.
  • Reach younger generations who live in a digital-first world.
  • Provide on-demand encouragement and teaching.
  • Connect globally with people who may not otherwise have access to your message.

In a world where people are often overwhelmed by noise and distraction, your podcast can be a steady voice of truth and inspiration.


  1. The Unique Benefits of This NicheUnlike many content trends, religion and spirituality are timeless topics. Listeners will always be drawn to stories of faith, wisdom, and hope. That means your content has long-lasting value.

This niche also offers nearly endless content opportunities: sermons, scripture readings, interviews with faith leaders, or reflections on how to navigate life’s biggest questions. And because podcasts are so personal — often heard through headphones — your voice can build a powerful, intimate connection with listeners.


  1. How Blubrry Helps You Get StartedWe know that the idea of starting a podcast can feel overwhelming, especially if the technical side isn’t your strength. That’s exactly where Blubrry steps in.

Here’s how we make it simple:

  • Unlimited storage for your sermons, lessons, and reflections.
  • Distribution everywhere — Spotify, Apple, Amazon, Google, and more.
  • A customizable podcast website that gives your faith community a digital home.
  • In-depth analytics so you know who you’re reaching and how you’re growing.
  • Monetization options like memberships and donations to support your mission.

And most importantly, with Blubrry, you always own your content. Your words, your stories, and your ministry remain fully yours.


Share Your Faith, Grow Your CommunityPodcasting isn’t just about broadcasting words — it’s about creating lasting impact. It’s a way to inspire, guide, and connect with people you may never meet in person but who will carry your message with them every day.

If you’ve ever thought about starting a faith-based podcast, now is the time. Watch our full video below to see how Blubrry can help you start, grow, and sustain a podcast with purpose.

The post Podcasting with Purpose: Start and Grow Your Faith-Based Podcast appeared first on Blubrry Podcasting.

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Editor’s note: This conversation was recorded as Blubrry CEO Todd Cochrane’s final Podcast Insider Special Video Edition before his unexpected passing on Sept. 8, 2025. We share it here to honor his legacy, his commitment to educating podcasters, and his dedication to this community.


Programmatic advertising has become one of the most discussed — and sometimes misunderstood — topics in podcast monetization. In this special episode of Podcast Insider, Blubrry CEO Todd Cochrane sat down with two longtime industry colleagues, Rocky Thomas, Chief Strategy Officer at SoundStack, and Matt Kellogg, who leads business development and partnerships at the company. Together, they pulled back the curtain on how programmatic works, what it means for podcasters, and where the opportunities lie.

What Programmatic Really MeansAs Todd framed the discussion, many podcasters want to know: what exactly is programmatic advertising?

Rocky compared it to the stock market. Podcasters make their ad inventory — time within their shows — available in an open marketplace. Advertisers then bid in real time for the chance to reach specific audiences, shows, or demographics. This creates a dynamic system where the ad that plays in a California podcast listener’s earbuds might be different from the one heard in Florida at the very same moment.

“It’s all about supply and demand,” Rocky explained. “When there’s more demand, CPMs rise. When demand dips, they fall. The beauty of programmatic is that it brings efficiency to an industry where wasted impressions were once the norm.”

CPMs, Bidding, and Realities of RevenueMatt emphasized that CPMs — the cost advertisers pay per thousand impressions — can swing widely, anywhere from $2 to $15 or more. “Advertisers want to buy as cheaply as they can. That’s just the nature of the beast,” he said.

But as shows grow, consistency and demand-side interest often lead to stronger bidding and higher rates. For podcasters, the takeaway is clear: consistency in publishing builds trust not only with audiences but with advertisers, too.

Todd added his perspective as both a podcaster and a hosting company leader. “I remind creators, you’re not going to get a 100% fill. But even a $2 CPM is better than zero.”

Programmatic as a Safety Net, Not the GoalRocky and Matt emphasized that direct relationships with advertisers should remain a podcaster’s bread and butter. Programmatic, they said, should be viewed as supplemental revenue — a way to optimize unused inventory, or to generate income while building toward stronger, direct sponsorship deals.

Rocky explained: “If you’ve got a focused show and community, that’s where the real money is — direct advertisers who want to reach your audience. Programmatic is the extra. It’s the yield optimization layer that fills in the gaps.”

Todd echoed this, drawing parallels to his own background in radio. “Local direct advertising paid the bills, while national programmatic added the extras. The same thinking applies to podcasting.”

Quality, Consistency, and Listener ExperienceOne worry podcasters often raise is whether programmatic leads to low-quality, irrelevant, or “remnant” ads. But Rocky reassured creators: “Unlike the early days of digital display ads, audio has higher creative barriers to entry. That means fewer bad ads slip through. And with tools like blacklisting and category controls, podcasters have more say than ever.”

Todd also cautioned podcasters against overloading their episodes with ad slots. “I’ve stopped listening to shows that sound like radio, with five pre-rolls and breaks every few minutes. For an hour show, one or two pre-rolls and a couple of mid-rolls are plenty. Respect your listeners, and the revenue will balance out.”

Looking AheadThe conversation underscored how complex programmatic systems are — and how much potential they still hold. Matt noted that programmatic fill rates vary based on content quality, consistency, and advertiser demand, with some shows reaching up to 100%.

Rocky added that greater demand, especially from big brands, is emerging. “As more advertisers recognize the power of podcasting, we’re seeing healthier competition, less listener burnout, and better prices for inventory.”

Todd closed the discussion by urging podcasters to stay consistent, strategic, and open to new monetization tools — while never forgetting the importance of building community and trust.

Share your photos and write your memories of Todd on our Facebook wall!

The post Programmatic Advertising in Podcasting: Todd Cochrane’s Final Podcast Insider Special Edition appeared first on Blubrry Podcasting.

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Podcasting has shifted. What was once a medium primarily focused on wide reach and free delivery is increasingly about engagement, loyalty, and value. For podcasters — from beginners to seasoned pros—and listeners who crave more than just background audio, premium podcast subscriptions represent a powerful evolution. Blubrry’s Premium Podcasting is leading the way, letting creators deepen relationships with their audience through exclusive, ad-free, early-access content — and helping listeners get much more out of the shows they love.

What Are Premium Podcast Subscriptions?At its core, a premium podcast subscription is a model where creators offer bonus episodes, early access, or completely ad-free content in exchange for a recurring fee. Instead of everything being free (and supported via ads or sponsorships), you build tiers of content—free for everyone, or premium for those willing to pay. It means listeners invest in the show, creators build a more committed fan base, and everyone gets something more meaningful.

Blubrry Premium Podcasting Meets Apple Podcasts Subscriptions

Creators are constantly seeking better ways to monetize while preserving a connection with their audience. The Blubrry Premium Podcasting + Apple Podcasts Subscriptions collaboration is emerging as one of the most elegant and powerful solutions available. In February 2025, Blubrry rolled out the feature allowing creators to submit new shows directly to Apple from within Blubrry — no separate Apple interface required. This dramatically simplifies onboarding and ensures faster updates to show details like artwork or metadata.

What Is This Collaboration?Blubrry’s Premium Podcasting add-on allows podcasters to deliver ad-free episodes, bonus content, early-access shows, or other exclusive content to paying subscribers. What makes the Apple partnership special is that creators can dual-publish: delivering premium content both via Blubrry’s own system and via Apple’s subscription model, through delegated delivery. This means less friction and more reach for monetized content.

You retain control: podcasters set their own subscription price (minimum $3/month) and determine what “premium benefits” they offer. In return, Blubrry takes a 15 % cut on subscription revenues, and there is a $10 monthly fee per podcast for the Premium add-on.

How It Works (Step by Step)1. Join the Apple Podcasters Program — set your subscription structure and complete required agreements. 2. Publish a public (free) episode — typically a trailer or intro to your show. 3. Set up premium content in Blubrry — authenticate premium RSS feeds, upload bonus episodes, or schedule early-access releases. 4. Link Apple via API Key — generate and add the key so Apple can access your premium episodes via delegated delivery. 5. Listeners subscribe via Apple Podcasts or via Blubrry’s portal, and receive secure RSS feeds in their apps.

The result is seamless: your listeners enjoy premium content inside their preferred podcast app, while you manage everything from one dashboard.

What’s New & Worth Noting (2025 Updates) Full Integration and Dual Delivery RefinementsSince early 2023, Blubrry has supported the integrated publishing of Apple-subscribed episodes, making delegated delivery smoother. The dual publish approach (Blubrry + Apple) ensures creators don’t have to manage two separate workflows. * Better Tools, Analytics & Support*Blubrry continues to build out advanced analytics, listener metrics, and a more robust support infrastructure to help you refine your content strategy and subscription offerings.

Why Choose This Route? Audience reach + monetization — you gain access to Apple’s large listener base and monetize directly from dedicated fans via Blubrry. * Greater flexibility — you design your benefits, pricing, and content schedule. * Unified workflow — manage hosting, analytics, and premium publication in one place. * Security & control — Blubrry handles authentication on premium feeds (username/password protection), user management, and expiration dates. * No content fragmentation* — subscribers remain within their usual podcast apps, not forced into separate platforms.

The Blubrry + Apple partnership offers one of the cleanest, most powerful paths for podcasters to monetize while maintaining listener experience and control. If you’re ready to take your podcast to the next level, this integration is worth a close look.


Looking Ahead: Engagement, Loyalty, & the FuturePremium podcast subscriptions are more than monetization tools — they’re trust builders. When listeners pay, they believe in you. They’re more likely to engage deeply, share with peers, show up for live or community components, and support your creative growth.

As podcasting matures, listeners will expect content that rewards loyalty — early access, ad-free experiences, bonus episodes. Blubrry’s Premium Podcasting + Apple Podcasts Subscriptions is already helping creators deliver that. And because Blubrry continues to evolve — its features, analytics, integrations, and usability—you can expect this premium path to grow even more seamless, more powerful, and more essential.

The post Why Premium Podcasting is the Future of Listener Engagement appeared first on Blubrry Podcasting.

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September has been a time of both reflection and celebration for the Blubrry Podcasting family. On Sept. 8, we said goodbye to our beloved founder and CEO, Todd Cochrane — a pioneer, visionary, and friend to countless podcasters. Todd’s impact on the podcasting industry is immeasurable, and his spirit will forever inspire those who create, share, and amplify their voices.

Todd was not only the driving force behind Blubrry but also an icon in the podcasting world. As an inaugural inductee into the Podcast Hall of Fame, he helped shape the medium into what it is today. His mission was clear and unwavering: podcasting should be accessible, sustainable, and rewarding for creators everywhere.

Honoring Todd Through CelebrationToday, Sept. 27, Blubrry celebrates its 20th anniversary. This milestone was one that Todd deeply looked forward to, and it is only fitting that we honor him as we celebrate two decades of empowering podcasters. We invite you to join us for our Office Hours at 4:30 p.m. ET on International Podcast Day, Tuesday, Sept. 30, to share your stories and anecdotes about Todd and Blubrry.

We also encourage you to check out our Facebook page to share your photos with Todd and tell us your Tales with Todd in celebration of his life!

For 20 years, Blubrry has been a home for podcasters of every background and style. Our platform has been built on the values Todd instilled — innovation, reliability, and above all, community. Through his leadership, Blubrry became not just a hosting service but a partner in every podcaster’s journey. We are proud to carry forward his legacy and ensure that his voice continues to echo through every story told.

Looking AheadAs we celebrate this milestone, we remain focused on the next 20 years. Todd’s vision will continue to guide every decision we make, from innovation in hosting and monetization to expanding the ways podcasters can connect with their audiences.

We are grateful to each and every podcaster who has been part of this journey. Whether you’ve been with us since the beginning or just started, you are the heart of Blubrry. Todd’s legacy lives on through you and through the stories you tell.

On behalf of the Blubrry team, thank you for celebrating 20 years with us. Together, let’s honor Todd’s memory and carry forward his passion for podcasting into the future.

The post 20 Years of Blubrry: Celebrating Todd Cochrane’s Legacy in Podcasting appeared first on Blubrry Podcasting.

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This was Todd’s last episode of Podcast Insider, recorded on September 4th. Todd poured his heart into Blubrry’s show and into serving the podcasting community, and we’re honored to share his final conversation here. We’ll be returning to the podcast most likely around mid-October. In the meantime, we want to thank all of our listeners for standing with us as we grieve, reflect, and decide the best way to move forward with the show.

Today’s Hosts: Todd Cochrane and MacKenzie BennettPlanning Podcast SeasonsSome podcasters, like Todd, prefer not to use seasons because they’ve seen how it can disrupt listener habits—especially with shows tied to weekly news or current events. But for many podcasters, seasons can provide structure, creative focus, and built-in opportunities to reset or experiment without losing momentum. The key is knowing your audience and your show’s format, then deciding whether a seasonal approach will help you deliver content more consistently and sustainably.

✅ Start With the Big PictureBefore you dive into episode ideas, take a step back and ask:

  • What is the theme or goal of this season?
  • Who is this season for—and what do they want to hear?
  • How many episodes can you realistically commit to?

Seasons don’t have to be 10 or 12 episodes—some are just 3 to 6. The key is to choose a structure you can stick with and that your audience will appreciate.

💡 Blubrry helps: Use your Blubrry stats to look back at past performance. What topics resonated most? What formats kept listeners around? Let your data guide your next season.

✅ Brainstorm, Then Batch PlanOnce you’ve locked in your season theme or focus, start brainstorming topics. Don’t overthink it—jot down everything that fits.

Then organize your ideas by:

  • Episode title or working title
  • Main talking points or guest ideas
  • Any time-sensitive topics that should go earlier in the season

Batch planning gives you a head start, so you’re not scrambling week to week.

💡 Blubrry helps: With built-in episode drafting and scheduling tools, your podcast dashboard makes it easy to prep ahead and stay consistent.

✅ Book Guests (or Solo Prep) EarlyIf your season includes interviews, start reaching out to guests as early as possible. Provide a general timeline and ask about their availability over the next few weeks.

If you’re doing a solo season, block out time to record multiple episodes at once. This is key for staying on track.

💡 Blubrry helps: Need to find guests? Use Guest Match Pro, Blubrry’s creator connection platform, to match with qualified guests and message them directly.

✅ Set a Publishing Schedule—and Stick to ItDecide when your season will launch, how often episodes will drop (weekly, biweekly, etc.), and when it will wrap up.

Then share that schedule with your audience. This builds trust and anticipation—and it gives you clear milestones to work toward.

💡 Blubrry helps: Auto-publishing tools let you schedule your season in advance so episodes go live even when you’re not at your desk.

✅ Don’t Forget Promo & Wrap-Up ContentA season isn’t just the episodes—it’s also the buzz you build around it.

Plan content like:

  • A trailer or teaser for the season
  • Social media graphics or audiograms
  • A wrap-up episode or blog post summarizing key takeaways

💡 Blubrry helps: Tools like Pod2Vid and your free podcast website help you create and share that extra content without starting from scratch.


Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one tech checkup with Mike at mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post From Idea to Execution: Planning Your Next Podcast Season – PCI 457 appeared first on Blubrry Podcasting.

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Podcast monetization often seems reserved for big shows, yet Blubrry is flipping the script, making it possible for any podcaster to start earning from the very first day. Let’s explore how Blubrry’s programmatic advertising puts revenue within reach, no matter your audience size.

  1. No Audience Thresholds — Revenue From Day 1Blubrry’s programmatic advertising requires no minimum listeners or episode count — you can begin earning as soon as your podcast is approved. Whether you’re a hobbyist or a pro, this platform opens the door to immediate monetization.

  2. Easy Setup, Quick ApprovalGetting started is straightforward. If you already host with Blubrry or use the PowerPress plugin via WordPress, you simply enable programmatic advertising in your dashboard’s “Make Money” section. Most creators are reviewed within ~72 hours, based solely on originality—not on download volume.

  3. Automated, Smart Ad DeliveryOnce enabled, the system takes over: advertisers bid in real time, and ads are matched to your show automatically. You don’t choose the ads — Blubrry’s platform handles everything, inserting them into pre-roll, mid-roll (if you’ve placed markers), or post-roll slots.

  4. Control Over Content & Listener ExperienceYou stay in control of what your audience hears. Select which ad categories are allowed—Blubrry defaults to excluding politics, religion, adult content, alcohol, vaping, and cannabis to preserve credibility and listener trust.

  5. Strong Fill Rates & Effective Revenue ModelDon’t expect every listen to convert into ad impressions, but with smart matching, fill rates can hit around 80%. Blubrry uses an estimated CPM (cost per thousand impressions) range of $5–$15, and once you’ve earned a minimum of $50, you’re eligible for payment via PayPal — typically within 90 days of ad delivery.

  6. A Learning Curve That Benefits YouThe first few months are critical, as Blubrry’s system learns your publication schedule, audience engagement, and content characteristics to improve ad matching and maximize fill rates over time.

  7. Trust Built on Years of ExperienceBlubrry is no newcomer. With roots in podcast advertising dating back to 2005 and a partnership with SoundStack, they’ve built a robust infrastructure to deliver effective, automated monetization for podcasters of every kind.


Why This Matters for Podcasters Inclusive Monetization: Break free from the myth that you need thousands of listeners to earn. As long as your content is original and human-produced, you’re eligible. * Set-and-Forget Simplicity: Once ads are enabled, you can focus on creating—Blubrry handles placements, bidding, and payouts. * Ethical Ad Choices: Maintain audience trust by limiting ad types and avoiding sensitive sectors. * Scalable Revenue*: Start earning immediately, then grow earnings over time as the system optimizes.


Ready to Monetize?If you’re already using Blubrry — or thinking about hosting — this is your chance to turn your passion into a revenue stream from day one. Sign in to your dashboard, go to “Make Money,” and enable programmatic advertising. Within a few days, ads can start running—and your podcast can start earning.

Whether you’re just getting started or looking to scale, Blubrry’s programmatic advertising delivers automated, trustworthy, and effective monetization — no gatekeepers, no wait.

The post How Any Podcaster Can Start Earning with Programmatic Advertising on Day 1 appeared first on Blubrry Podcasting.

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Starting a podcast is exciting, but one of the first questions new podcasters ask is: “Where do I actually put my podcast so people can find it?” If you’ve ever wondered whether you need Spotify, Apple, Amazon, YouTube—or all of them—you’re not alone.

Blubrry Support Analyst Dave Clements recently broke this down in a tutorial, and his advice makes podcast distribution simple and approachable.


What Is Podcast Distribution?Think of distribution as the bridge between your content and your audience. Without it, even the best podcast risks being invisible.

“Your podcast is a restaurant. Distribution is making sure it’s listed on all the food delivery apps — DoorDash, Uber Eats, Grubhub — so no matter where people look, they can find you,” Dave explains.

Instead of food apps, podcasts rely on platforms like Apple Podcasts, Spotify, Amazon Music, and YouTube. Without being listed, your show is like an incredible restaurant hidden down a back alley with no sign out front.


Why Distribution MattersThe short answer: audience habits.

Spotify“Some people live on Spotify. Others only open Apple Podcasts. And believe it or not, a growing number only listen on YouTube,” Dave notes.

If you’re not in those places, you’re essentially telling listeners, “Sorry, this restaurant doesn’t deliver to your neighborhood.”

Dave adds an important reminder: “Most podcasts get discovered on listening apps — not on Google.” That means if you’re only posting episodes on your website or social media, you’re missing where most listeners actually spend their time.


The Must-Have PlatformsSo where should podcasters focus their energy? Dave highlights a few essentials:

  • Apple Podcasts: “The gold standard. A lot of apps pull directly from Apple’s directory, so if you’re not here, you’re missing out on potential listeners.”
  • Spotify: Popular with younger audiences and international listeners.
  • Amazon Music & Audible: “They’re quietly growing in the podcast space, and people discover shows here all the time while looking for audiobooks.”
  • YouTube Podcasts: A rising force. “It’s becoming one of the biggest podcasting platforms because it’s where audiences already spend hours.”
  • Other apps: Pocket Casts, Overcast, iHeart, Pandora—the list goes on. The more doors you open, the easier it is for listeners to walk in.

How Blubrry Makes Distribution SimpleSubmitting to multiple platforms sounds overwhelming — different logins, forms, and processes. That’s where Blubrry comes in.

“With Blubrry, you get easy distribution to Apple, Spotify, Amazon, iHeart, and several more,” Dave says. Podcasters also benefit from:

  • Analytics across platforms so you know where your audience listens
  • A custom podcast website to establish a home base
  • Unlimited hosting plans that let you publish freely
  • And above all, “You own your content. Always. We just help you get it everywhere it needs to be.”

The Bottom LineAt the end of the day, distribution is about making your podcast easy to find. “Where should you submit your podcast? Honestly, everywhere your listeners might be. Don’t limit yourself,” Dave advises.

Your job is to create content that matters. Blubrry’s job is to make sure it gets in front of the world.

Ready to take the next step? Head over to Blubrry.com and start distributing your podcast the smart way.


✦ Which platform do you listen to podcasts on the most? Drop it in the comments below — we’d love to know!

The post Podcast Distribution 101: Where to Put Your Show (and Why It Matters) appeared first on Blubrry Podcasting.

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In podcasting, success isn’t just about how many downloads you rack up — it’s about how deeply you resonate with your listeners. Understanding your audience’s preferences, behaviors, and motivations transforms your content from noise into a meaningful connection. With Blubrry’s suite of insight tools — analytics, audience surveys, and even a media kit — you can move beyond guesswork and truly serve the people who tune in.

  1. Engagement: The Foundation of Audience InsightWe understand that chasing high download numbers without regard for engagement is a short-lived strategy. Instead, the real power lies in cultivating an engaged listener base — those who respond to calls-to-action, contribute ideas, leave reviews, or spread the word about your show. When listeners feel connected, they become your greatest advocates, naturally growing your audience and providing invaluable feedback.

  2. Audience Surveys: Demographics Direct from the SourceGuessing who listens isn’t as useful as knowing. Blubrry’s audience surveys offer podcasters a direct window into listener demographics and preferences — no assumptions needed. Best of all, these surveys are integrated right into your Blubrry dashboard and often feature in your media kit — which is refreshed daily — all you need is around ten responses to get started. Whether it’s age ranges, listening habits, or feedback on favorite episodes, this data helps you fine-tune content and marketing strategies.

  3. Analytics: Tracking Behavior with PrecisionBeyond surveys, Blubrry’s analytics engine delivers hard data about how, where, and when your episodes are being consumed. Their stats system filters out bots, retries, and inflated requests to offer accurate, IAB‑certified podcast performance metrics — something many website‑style analytics can’t match.

Advanced metrics include: Impactful Plays & Retention Graphs: See how far into an episode listeners go, and where drop-offs happen. * Geolocation and Device Insights: Understand where your audience is—and which platforms they use. * PWA*: Blubrry’s Progressive Web App lets you access stats on the go, anywhere, anytime.

  1. Combining Insights: From Data to ActionAll these insights — engagement, survey feedback, analytics — come together to paint a full picture of your audience:

  2. Clarify Who They Are: Demographic data tells you who’s listening; geographic and device data adds context to how they consume your show.

  3. Tailor Your Content: If your retention chart shows a dip at a certain point, you can adjust episode structure accordingly.
  4. Engage More Effectively: Use survey feedback to plan bonus content, ask better questions, or invite participation via polls or episodes inspired by listener interests.
  5. Boost Monetization: A media kit enriched with real audience data helps attract partners, sponsors, or advertisers who value real engagement metrics.

  6. Engagement Tips That Amplify InsightBlubrry also offers practical strategies to deepen audience understanding:

  7. Embed interactive polls and quizzes in show notes or social channels to spark participation.

  8. Shout-outs, listener Q&As, and highlighting audience feedback strengthen bonds and encourage ongoing dialogue.
  9. Regularly revisit and tweak your approach—feedback and stats evolve, and so should your content.

Look, Listen, and LearnUnderstanding your podcast audience is more than vanity metrics — it’s the key to crafting content that matters. Listener engagement shows who’s invested. Audience surveys reveal who your listeners are and what they care about. Analytics equip you with data on how episodes are received and consumed. Together, they illuminate the path to deeper connection, smarter content, and sustainable growth.

With Blubrry’s integrated tools, you’re not just reaching listeners; you’re learning from them. And that’s how you evolve from broadcaster to community builder.

The post How Podcast Listener Insights Help You Understand Your Audience appeared first on Blubrry Podcasting.

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Remembering Todd Cochrane, Podcast Hall of Famer and Blubrry CEOOn this special tribute episode of Podcast Insider, we honor the life, legacy, and impact of Todd Cochrane — our co-host, Podcast Hall of Famer, founder of Blubrry and RawVoice, long-time host of Geek News Central, author of one of the very first podcasting books, creator of the People’s Choice Podcast Awards, and co-host of The New Media Show for more than 13 years.

Todd’s contributions to podcasting were immeasurable. From launching one of the earliest shows in 2004 to championing open RSS feeds, podcaster independence, and fair monetization, he shaped the modern podcasting landscape. His leadership and conviction inspired countless creators, and his generosity left a lasting imprint on the global podcasting community.

In this heartfelt conversation — originally recorded for The New Media Show — host Rob Greenlee (Podcast Hall of Famer) is joined by a panel of voices who knew Todd best and witnessed his extraordinary journey:

  • Rob Walch, VP of Podcaster Relations at Libsyn and fellow Podcast Hall of Famer
  • Mike Dell, VP of Customer Relations at Blubrry and long-time collaborator
  • Adam Curry, Podcast Hall of Famer and co-creator of podcasting

Together, they reflect on Todd’s path — from his Navy service to becoming a respected leader and advocate in podcasting. They share stories of his tireless work ethic, his unwavering belief in independent creators, his innovation in podcast monetization and measurement, and his vision for the future of the medium.

Todd’s final episode of Podcast Insider, recorded shortly before his passing, will be released soon as a lasting part of his voice and dedication to podcasters everywhere.

This episode is both a remembrance and a celebration of a man who helped build podcasting into what it is today. Todd’s voice may be gone, but the mission he dedicated his life to carries on.

💙 We invite the podcasting community to join us in honoring Todd’s memory by continuing to support open podcasting and independent creators, the causes he championed most.

The post New Media Show Remembers Todd Cochrane appeared first on Blubrry Podcasting.

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Dear Blubrry Community,

It is with broken hearts that we share the devastating news that our founder and CEO, Todd Cochrane, has passed away unexpectedly at the age of 61. Todd left us suddenly on the morning of Sept. 8, after spending treasured time with his children on the West Coast.

Todd wasn’t just the founder of Blubrry — he was the heart and soul of our community. Since 2005, he dedicated himself to building tools, services, and opportunities that would help podcasters of every kind find their voice. His passion for podcasting and technology was unmatched, and his drive to support creators is what made Blubrry what it is today.

For those of us who knew him, Todd was more than a leader. He was a mentor, a cheerleader, and a friend. He deeply valued the Blubrry community and often spoke about how grateful he was for all of you—our podcasters, partners, and listeners—who helped bring his dream to life.

We know this news is shocking and painful. As we grieve, we also commit to carrying Todd’s vision forward. Together as a team and community, we will continue to grow, create, and support podcasters, just as Todd always believed we could.

In the coming days, we will share more details about how you can join us in honoring Todd’s memory. For now, we simply ask that you keep his family and loved ones in your thoughts, and take a moment to remember the enormous impact he had on all of us.

With love and gratitude,

💙 The Blubrry Team

The post Blubrry Founder Todd Cochrane: In Memoriam appeared first on Blubrry Podcasting.

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We saw an 18,209 drop in new episodes from our July 2025 statistics to the August statistics you see below. We’re not alarmed; we’ve seen this most years. The Blubrry team had a hunch why this would be, but we also asked our good friend ChatGPT to do some research. It seems we’re spot on!

“One possible explanation for the drop of 18,209 podcast episodes between July and August could be seasonal patterns: many podcasters take breaks during late summer, either for vacations or to prepare for fall relaunches, leading to fewer episode releases. In addition, production schedules often slow in August because listeners’ habits shift, with travel and back-to-school activities disrupting regular listening and prompting creators to hold content for later months. Technical or reporting factors may also play a role—for example, some platforms might adjust how they count or categorize new episodes month to month. ”

All righty, podcasters. Does this ring true? What have you noticed and/or what are your reasons for fewer episodes in the late summer? Let us know in the comments!

699,087 New EpisodesTOTAL EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeRanges are determined during the reporting period when a show meets the threshold once, aka 10,001 listens/downloads, etc. When a show meets the threshold, we include all episodes for the past 30 days that were published a minimum 10 days.

TOP CLIENTSHow Podcasts Were Consumed in Mayby PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSLargest Podcast Growth in AugustBLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of Sept. 5): 4,636,531The post August 2025 Monthly Statistics appeared first on Blubrry Podcasting.

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When you’ve been podcasting for a while, growth isn’t just about hitting bigger download numbers — it’s about knowing exactly who your listeners are, how they engage, and what keeps them coming back. That’s where advanced podcast statistics come in.

If you’re a Blubrry podcaster with an Advanced or Professional Hosting plan, you already have access to tools that dig deeper than basic analytics. These aren’t just numbers to glance at — they’re a road map to creating more compelling content, improving listener retention, and building a loyal, engaged audience.

Go Beyond DownloadsDownloads alone tell you how many people grabbed your episode, but advanced podcast statistics uncover what happened next. With Blubrry’s IAB Tech Lab–certified metrics, you can measure:

  • Listener Retention: See how long people stay tuned and pinpoint where drop-offs occur.
  • Engagement Trends: Track how episodes perform over time, identifying which topics keep audiences listening longer.
  • Geographic Reach: Learn where your audience is growing, whether that’s your own city or halfway around the globe.

Instead of guessing why an episode resonated (or didn’t), you’ll have concrete evidence that can guide future production decisions.

Identify Your ‘Stickiest’ ContentOne of the most powerful ways to use advanced podcast statistics is to find your stickiest content — the episodes people listen to all the way through. Retention graphs show if your listeners are hooked from the intro to the outro or if there’s a point where they start tuning out.

If you notice a consistent drop-off 15 minutes into your 30-minute episodes, that’s a clue to tighten your pacing or rearrange your segment order. Conversely, if a special guest episode keeps retention high, it’s a signal to invite similar voices onto your show.

Compare and Improve Over TimeBlubrry’s Advanced Stats let you compare episodes side by side, so you can see patterns in your audience’s behavior. Are your newer episodes holding attention better than older ones? Does releasing on a certain day lead to more complete listens? These insights let you refine your release schedule, format, and even promotional strategy.

And because the platform stores historical data, you can track whether changes you’ve made — like tweaking your intro, investing in better audio, or experimenting with different topics — are making a measurable difference.

Understand Your Audience SegmentsYour audience isn’t one big, homogenous group. With advanced podcast statistics, you can break down your listenership by location, listening app, and playback device. This information can shape how you promote your podcast and where you focus your marketing.

For example, if you see a surge in listeners from a specific region, you can create episodes that speak directly to that audience or run targeted ad campaigns. If you discover most listeners use a particular podcast app, you can optimize your presence there — from crafting app-specific descriptions to adding platform-exclusive calls to action.

Turn Data Into ActionNumbers only matter if you act on them. Every insight from your advanced podcast statistics should inform your next creative or strategic move. That might mean restructuring an episode for better pacing, doubling down on a popular theme, or experimenting with new content formats to boost engagement.

By making data-driven decisions, you’re not just producing more episodes — you’re creating a show that continually resonates with your audience, grows in loyalty, and stands out in a crowded podcasting landscape.

With Blubrry’s advanced podcast statistics, you’re not just tracking your audience — you’re learning from them. And when you understand your listeners, you can deliver exactly what they want, episode after episode.

The post How to Actually Understand Your Podcast Audience with Advanced Statistics appeared first on Blubrry Podcasting.

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When Susan Ruth launched Hey Human in July 2016, she wasn’t setting out to become a podcasting powerhouse. She was trying to make sense of the world. A series of shootings across the United States had left her shaken, frustrated, and searching for a way to bridge divides. What began as a project born from heartbreak has since blossomed into an award-winning, internationally recognized podcast with more than 460 episodes and 350,000 listeners worldwide.

“I was concerned about all the ‘other-ing’ taking place among my fellow humans,” Ruth recalls. “I decided I would start talking with people and, better yet, start listening more deeply with them.”

That philosophy—listening more deeply—is at the very heart of Hey Human. Described best as a human-interest podcast, it has welcomed an astonishingly diverse range of guests: scientists, musicians, activists, actors, gang members, cult survivors, chefs, veterans, and even a former heavyweight champion. From household names to everyday people, each episode explores the vast and fascinating spectrum of human experience.

“Because every human has a story,” Ruth says simply.

The Mission: Connection, Growth, and UnderstandingSusan Ruth is an accomplished singer-songwriter, painter, and filmmaker.The mission of Hey Human is clear: to create space for empathy, understanding, and connection. Episodes unfold not as stiff interviews, but as organic conversations that allow guests to be seen in all their complexity.

Ruth explains: “My hope was, and is, when people hear an episode, even if it’s with someone they don’t agree with or feel a sameness-kinship with, there is space for them to hear some part of themselves in the voice and story of my guest. The moment that happens, growth happens. Understanding happens. Communion happens. And, in some cases, healing happens.”

It’s this commitment to curiosity and compassion that sets the show apart. Hey Human doesn’t shy away from tough topics or controversial perspectives. Instead, it invites listeners to lean in, to listen without judgment, and to find the threads of humanity that tie us all together.

Notable Voices and StoriesOver the years, Ruth has sat across from a stunning lineup of guests. Neuroscientist Dr. Moran Cerf, trans-activist Kate Bornstein, music legends Jewel and A.J. Croce, original Beatle Pete Best, and activist-physician Dr. Patch Adams are just a few of the well-known names who have shared their stories. But the show is just as likely to feature someone you’ve never heard of before — a prison reform activist, a first responder, or a survivor whose story hasn’t yet been told.

These episodes embody Ruth’s belief that wisdom, resilience, and beauty can be found in every corner of life. “Hey Human began as a project to find hope and connection,” she says. “It has since grown to include people and ideas changing the world through creativity, research, tenacity, and understanding.”

About the Host: Susan RuthTo understand Hey Human, you have to understand its host. Susan Ruth is an accomplished singer-songwriter, painter, and filmmaker with a career spanning multiple disciplines. Born in Seattle, she made her mark as a recording artist before moving to Nashville to write songs for artists such as Reba McEntire and Lonestar. Her music has appeared in film and television, and she has released four studio albums.

Ruth is also an abstract painter — continuing the legacy of her great-grand uncle, noted American Symbolist painter Carl Gutherz — and an award-winning filmmaker, with her short film The First garnering accolades. Today, she resides in Los Angeles, California, where she continues to balance her creative pursuits with her work as a podcaster.

Her artistic sensibility infuses every episode of Hey Human. She approaches her guests with the same curiosity and openness that fuels her art, creating a space where stories unfold naturally and meaningfully.

An Ongoing ConversationRuth consistently releases a new episode of Hey Human across all major platforms, including Spotify, Apple Podcasts, and iHeart. Ad-free and completely independent, the show’s steady growth speaks to its resonance with listeners hungry for authentic, thoughtful dialogue.

The show has received recognition along the way, including the 2018 Valerie J. Hoffman Award, but for Ruth, the true reward is simpler. “When people hear themselves reflected in someone they thought they had nothing in common with—that’s the real success,” she says.

Blubrry’s September SpotlightBlubrry Podcasting is proud to name Hey Human with Susan Ruth as September 2025’s Podcast of the Month. In a world where it can feel easier to divide than to unite, Ruth’s work reminds us of the extraordinary power of listening

For those seeking a podcast that challenges, enlightens, and heals, Hey Human is essential listening.

The post An Exploration of ‘Being’ with ‘Hey Human’ appeared first on Blubrry Podcasting.

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What separates a casual podcast from a “professional” one—and does it really matter in 2025? In this episode of Podcast Insider, Todd, Mike, and MacKenzie break down what it means to be a professional podcaster, the different interpretations of the word “professional,” and how podcasters can level up their show without losing their authenticity. Whether you’re podcasting as a hobby or building a brand, we’ll help you understand the standards, expectations, and options available to you.

Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie BennettAnd a happy Labor Day to all our podcasters.✅ Professional = PurposefulBeing professional doesn’t necessarily mean making money or having sponsors. A professional podcast is:

  • Consistent in its publishing
  • Clear in its message or purpose
  • Respectful of the listener’s time and experience

It’s more about intention than income. Plenty of unpaid shows are professional because they’re well-crafted and focused.

💡 Blubrry helps: With built-in tools for scheduling, show notes, and publishing, our dashboard helps keep your workflow organized and consistent.

✅ Where Quality Comes Into PlayAudio quality is often the first thing people think of when they hear “professional”—and yes, it matters. But you don’t need a studio or high-end gear.

Professional quality can come from:

  • A quiet recording space
  • Good mic technique
  • Basic editing to remove distractions
  • Clear intros and outros that help guide the listener

💡 Blubrry helps: We offer media mastering and transcripts that help polish your content for a more professional feel—without overcomplicating things.

✅ Is Your Podcast “For Fun” or “For Growth”?This is where the “does it matter?” question comes in. If you’re just podcasting for fun, there’s no need to force yourself into a professional mold.

But if you want to:

  • Attract sponsors or collaborators
  • Grow your audience
  • Be taken seriously in your industry

…then it’s worth aiming for a more professional approach.

💡 Blubrry helps: We give you access to IAB-certified podcast statistics, a customizable podcast website, and monetization options like programmatic ads and subscriptions.

✅ Professional Doesn’t Mean “Corporate”Let’s be clear: professional ≠ boring.

You don’t need to lose your personality or niche style to be taken seriously. The most memorable podcasts are:

  • Authentic
  • Passionate
  • Listener-focused
  • Easy to follow

Think of professionalism as a framework—not a muzzle.

💡 Blubrry helps: Our tools adapt to your show, not the other way around. Whether you’re niche, newsy, narrative, or nerdy—we’ve got you covered.


The post What Makes a Podcast “Professional”? (And Does It Matter?) – PCI 456 appeared first on Blubrry Podcasting.

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When it comes to podcasting conferences, few names carry as much weight as Podfest. Since its humble beginnings in Tampa, Florida, Podfest Expo has grown into an international community gathering thousands of creators each year. In this Podcast Insider Special Edition, Blubrry CEO Todd Cochrane sat down with Podfest founder Chris Krimitsos to talk about Podfest’s path, the ethos behind the event, and why independent creators are at the heart of it all.

A Conference Built for CreatorsChris shared that the origins of Podfest were simple: a small group of friends who realized podcasters needed a place to connect. “We just thought, hey, this would be really good to help people starting out podcasting,” he recalled. That grassroots beginning turned into something much larger. Now entering its 12th season, Podfest has become a global destination for podcasters from the U.S., Europe, Asia, and beyond.

What sets Podfest apart, Chris emphasized, is its unwavering focus on the independent creator. “The fundamental thing about Podfest is we never lost sight of the ball, which is the independent creators looking to get started, looking to collaborate, looking to connect.”

Todd agreed: “Your event, in my opinion, really stands alone. You fully understand that the creators who are maybe the person that just started recording, maybe they’re a year into it, they’re the ones that need help.”

Pivotal Moments of GrowthOver the years, Podfest has experienced defining moments that shaped its identity. One of the most powerful was the introduction of the Gratitude Ceremony during the second year. Chris recalled, “At the end of that conference, no one wanted to leave… So I put up a microphone and said, if there’s anything you want to share that you’re grateful for, come up and share it. To my surprise, everybody got up.” That tradition continues to this day, cementing Podfest as more than just a conference — it’s a collective family.

Moving to Orlando was another milestone. Not only did the shift make the event more accessible, but it also elevated its reputation. “Taking it to a place like Orlando made the show much bigger because of the multiplying effect of what you can do in that city,” Chris explained. From there, Podfest expanded globally with conferences in Asia and Colombia, further reinforcing its mission of community and inclusivity.

Stories That MatterWhile many in the industry discuss monetization, Chris emphasized that the majority of podcasters are driven by something deeper: a genuine connection to their audience. “The No. 1 thing is, I want to grow my show. I want to reach more people.”

Todd CochraneTodd shared a personal story about creating The Sherrycast with his mother after his father’s passing, underscoring how podcasts can be a source of healing and connection. “Our goal really was just to help one widow,” he said. Stories like this highlight the medium’s power to make an impact far beyond downloads and sponsorships.

Podfest has nurtured countless success stories — from Lee Silverstein’s We Have Cancer podcast, which inspired listeners during their own recovery, to Alex Sanfilippo, who launched Podmatch after being inspired at the event. As Chris put it, “The impact this guy was having on people’s lives was incredible.”

More Than Just a ConferenceSo what makes Podfest different from bigger, more corporate shows? Chris credits the culture of community. “The new person walks into a community that we’ve built for them over 12 years now. And the value that they get from those relationships is huge because the relationships are deep.”

Whether it’s the education sessions, hallway conversations, or the friendly faces in the expo hall, Podfest is designed to make creators feel welcome. “Our tagline is, and always has been, ‘where your voice matters,’” Chris said. “Really, it’s where you matter.”

For podcasters at any stage, Podfest remains a place to learn, connect, and be reminded why they started sharing their stories in the first place.

The post Chris Krimitsos: Building Podfest’s Global Community appeared first on Blubrry Podcasting.

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If you’re serious about growing your podcast — or proving its worth to potential sponsors — podcast analytics are your secret weapon.

With reliable, data-driven insights, you can make smarter decisions, boost listener engagement, and stand out in a crowded market.

  1. Trustworthy, Industry‑Certified AccuracyOne of the biggest challenges in podcasting is knowing who’s listening and how they engage with your content. Blubrry offers analytics that are IAB v2.1 Certified Compliant, giving you confidence that your metrics meet industry standards. Beyond compliance, Blubrry’s statistics are engineered to filter out inflated numbers — such as bot downloads, duplicate requests, network glitches, and more — so what you see is actual listener engagement. That level of accuracy is vital for podcasters and advertisers who depend on solid data to measure success and ROI.

  2. Deep Insights to Shape Your ShowBlubrry’s analytics suite goes far beyond simple play counts. You can explore:

  3. Retention and Impactful Plays: See exactly when listeners drop off—or stay engaged. Blubrry’s “Impactful Plays” metric shows when at least 75% of an episode was consumed, offering a clearer view of listener satisfaction.

  4. Geolocation & Device Insights: Understand where your audience lives and how they listen—whether via mobile apps or desktop—opening up smarter promotional and content strategy possibilities.
  5. Episode Comparisons & Trends: Compare recent episodes or track listener behavior over weeks and years to uncover what resonates—and what doesn’t.
  6. Average Daily Plays & Audience Segments: Gauge your growth over time, plus differentiate between routine listeners and subscribers who engage immediately upon release.

  7. Boost Engagement with Media Kit & Audience SurveySeeing patterns in downloads is great — but understanding who your listeners are is next‑level. Blubrry offers a built‑in listener survey, providing demographic details that raw stats can’t capture. With this data, you can create a polished media kit, free of charge, that blends hard analytics with personal, human insights — making your show even more compelling to sponsors, networks, and partners.

  8. Grow Smarter and FasterAnalytics help you make intentional moves. Spot retention drop‑off points and tweak episode length or structure. See where new listeners are tuning in geographically, and develop content tailored to those regions. When you align your show to evidence, you’re not just guessing; you’re creating content that performs. For advertisers, this means confidence in your audience and message reach.

  9. Tailored for All Podcasters and AdvertisersWhether you’re just starting or already climbing the charts, accessible and precise analytics matter. New podcasters benefit from understanding listener habits early on. For mid‑level creators, data can highlight growth areas or weaknesses in retention. Advertisers, meanwhile, value transparency — and Blubrry delivers verified, tamper‑resistant data.


Numbers Speak VolumesPodcast analytics isn’t a luxury — it’s essential. With Blubrry’s certified, privacy‑conscious analytics, you get clarity, accuracy, and actionable insight. From tracking listener behavior to delivering a polished media kit, the tools are there for creators who want to grow, engage, and monetize effectively.

Embrace the power of analytics and use the data to refine your podcast, deepen your listener connection, and attract sponsors with confidence. Your show’s future is in the numbers, and with the right insights, the sky’s the limit.

The post Why Podcast Analytics is a Game-Changer for Your Show appeared first on Blubrry Podcasting.

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Promoting your podcast doesn’t have to feel awkward or salesy. In this episode of Podcast Insider, we share practical ways to talk about your show with confidence—whether you’re chatting with friends, posting on social media, or networking at events. You’ll learn how to highlight your purpose, use storytelling instead of pitches, and spark curiosity that leads people to want to listen—without ever sounding pushy.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett✅ Lead With the Why, Not the Download LinkWhen talking about your podcast, start with why it exists—not just where to find it. People connect with purpose and personality more than self-promotion.

Instead of saying, “Hey, check out my podcast!” try:

  • “I host a podcast about how small-town chefs are changing the food scene—ever heard of that movement?”
  • “I’ve been interviewing people who left corporate jobs to start farms—it’s been eye-opening.”

Letting the conversation flow from what you’re passionate about makes people more likely to ask follow-up questions—and then they open the door to you sharing your link.

💡 Blubrry helps: Use your free podcast website or custom episode URLs to easily share your show when people do ask for it.

✅ Share Clips and Stories, Not Just “New Episode!” PostsInstead of promoting a new episode with just the title or a generic link, pull out a powerful quote, a surprising moment, or a quick teaser.

Some ideas:

  • “This guest turned their side hustle into a full-time gig—here’s how they did it.”
  • “Our latest episode dives into what it’s really like to start over in your 40s.”

Use visuals like audiograms, quote graphics, or a short reel to give people a taste before asking them to commit to listening.

💡 Blubrry helps: Easily create short video teasers with Pod2Vid, and share them on social with your custom links.

✅ Think Conversations, Not CommercialsWhether you’re at a networking event or casually chatting online, focus on the person, not the pitch.

Ask them what kind of content they listen to.

  • Share how your show relates to a topic they care about.
  • Or invite them to give feedback on an idea you’re working on.

This approach builds connection and curiosity—without forcing the conversation toward a download.

💡 Blubrry helps: Your listener analytics show what’s resonating most, so you’ll know what topics spark real engagement.

✅ Make Your Show Easy to Talk AboutIf your podcast name, description, or purpose is confusing or overly vague, it’s hard for people to share it on your behalf.

Refine your elevator pitch so you (and others) can describe your show in one sentence.

Example:

  • “It’s a weekly show about creative burnout—and how people push through it.”
  • “The podcast shares short stories from first-time entrepreneurs—5-minute episodes, no fluff.”

💡 Blubrry helps: Hosting with us means your show is listed across major directories, making it easy for new listeners to find you—especially when they hear about you from someone else.


Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post How to Talk About Your Podcast Without Sounding Salesy – PCI 455 appeared first on Blubrry Podcasting.

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Election season is over. And, whether your cause or candidate won or not, everyone can agree that there is a great relief that we no longer have to view or listen to those mind-numbing, quick videos and/or soundbites that tell viewers and listeners what the candidate or advocate wants us to think.

Sure, attention spans are shorter than ever, thus there’s a growing trend of distilling conversations into bite-sized soundbites. It’s especially prevalent in the media today, where a well-placed phrase or a catchy rebuttal is often wielded as a weapon to frame debates, influence opinions, and, at times, distort the complete picture.

But what if, as podcasters, we chose a different path? By publishing unedited versions of interviews, podcasters can offer something increasingly rare: the unfiltered, uncut truth of a conversation. The decision to publish unedited audio can lend credibility to your podcast, help clarify the person being interviewed, and resonate with an audience hungry for authenticity.

Creating a Space for Real DialogueWhen it comes to controversial or deeply nuanced subjects, editing can unintentionally or intentionally obscure context, skew intent, or fail to capture the subtle nuances in someone’s answer. Publishing the full version of an interview allows listeners to hear both the direct answers and the pauses, hesitations, or explanations that are often edited out for brevity. These moments often reveal insights into the guest’s character and thought processes. Did they pause before answering a tough question? Did they stumble while addressing a challenging topic? These “unpolished” moments can provide a richer, more comprehensive understanding of a person’s perspective.

Building Trust Through AuthenticityOne of the most effective ways to establish credibility as a podcaster is to show a commitment to authenticity. When listeners know that they’re getting the entire conversation without edits, they trust the host more. This trust extends beyond the individual episode – it becomes part of the podcast’s identity, fostering loyalty among listeners who value transparency.

In a world where sensationalism often overshadows substance, providing a platform for open and unfiltered dialogue can set a podcast apart. Even if the interview stretches on longer than usual, listeners appreciate the opportunity to form their own opinions, untainted by the selective editing that often dominates media narratives. Over time, audiences begin to associate the podcast with honesty, which is especially valuable in a climate of misinformation and “fake news” accusations.

Dispelling Misinformation with Full ContextWhen someone’s words are clipped, it’s easy to miss the original meaning or, worse, to misinterpret it. Shortened soundbites often lack the crucial context that gives a statement its true significance. In contrast, an unedited interview gives listeners the chance to understand the complete perspective of the interviewee. Instead of relying on select phrases that fit a particular narrative, listeners hear every word, making it harder to take statements out of context or twist them to fit a predetermined agenda.

Debates, news cycles, and social media trends thrive on short, easily digestible statements. However, these snippets don’t often tell the full story. By embracing longer, unedited formats, podcasters give their audience the whole story, reducing the chance for misunderstandings and promoting critical thinking. In this way, unedited interviews become a powerful tool for countering the effects of selective messaging.

Reclaiming Attention for Meaningful ConversationsIn our age of shortened content, there’s a tendency to shy away from longer, more complex interviews. However, not every listener is seeking brevity; some prefer in-depth exploration over surface-level analysis. Long-form, unedited interviews challenge the quick consumption mindset and attract an audience willing to invest their time in meaningful conversations. This shift in focus can help foster a more thoughtful, engaged listener base, one that values depth and insight over quick takeaways.

By choosing to post unedited conversations, podcasters tap into this demographic, one that’s often overlooked in a world obsessed with efficiency. These listeners understand that meaningful dialogue can’t always be condensed into 30-second clips, and they appreciate the podcast’s willingness to provide substance over convenience.

The Choice to Keep It RealUltimately, the decision to publish unedited audio shows a dedication to journalistic integrity and respect for the audience. While edited interviews can be concise and punchy, unedited versions give a more honest portrayal of the guest’s ideas, allowing listeners to draw their own conclusions. This approach creates a direct line from the guest to the listener, bypassing the host’s or editor’s influence and ensuring that the audience receives an unfiltered representation of the conversation.

This raw, honest approach also holds the interviewer accountable. Knowing the conversation will be released unedited, the interviewer may feel more inclined to ask balanced, open-ended questions, fostering a respectful and genuine dialogue. This mutual commitment to transparency benefits the interviewer and the interviewee, reinforcing the podcast’s dedication to authenticity and helping to build a reputation grounded in trust.

In an era where quick soundbites often distort the message, unedited podcast interviews offer a platform for in-depth conversation, clarity of intent, and the chance to truly understand the person behind the words. For podcasters willing to go the extra mile, releasing full-length interviews can be a powerful way to stand out in a crowded media landscape and build lasting credibility. Whether the subject is political, personal, or just plain interesting, embracing unedited content speaks to an audience tired of selective narratives and hungry for real, meaningful dialogue.

The post Full Disclosure: The Power of Unedited Audio appeared first on Blubrry Podcasting.

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Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet!

Today’s Hosts: Mike Dell and Todd CochraneEditing a video podcast involves balancing both audio and visual elements to create a polished and engaging final product.

Here are some tips to streamline the process and enhance the quality of your video podcast:1. Prioritize Clean Audio First Audio Cleanup: Start by cleaning up the audio track, as clear sound is essential for podcast listeners. Remove background noise, reduce echo, and apply EQ and compression to balance levels. * Sync Audio and Video:* If you recorded audio separately, sync it to the video right away to avoid drift. Use claps, hand movements, or syncing markers for easy alignment in the editing software.

2. Choose Simple, User-Friendly Software Select an All-in-One Tool: Programs like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve offer powerful editing capabilities for both video and audio. For simpler edits, tools like iMovie or Descript (which has both video and audio editing features) can work well. * Use Templates or Presets:* Many editing software options come with built-in templates for intros, lower thirds, and transitions, which can save time and ensure a consistent look across episodes.

3. Use Multi-Cam Editing for Multiple Angles Switch Angles for Engagement: If you have multiple camera angles, use your editing software’s multi-cam feature to easily switch between shots. Changing angles keeps the viewer’s attention and creates a more dynamic viewing experience. * Emphasize Reactions:* Switch to close-up angles during key moments, like when someone laughs or makes an impactful point, to capture facial expressions and enhance engagement.

4. Add Visual Interest with Graphics and Overlays Include Lower Thirds for Speaker Names: Adding lower thirds with speaker names or topic headers makes it easy for viewers to follow who is speaking or understand the segment focus. * Use Animated Overlays for Emphasis:* Use simple graphics or animations (like arrows, text pop-ups, or icons) to highlight key points, jokes, or important moments. Keep them subtle and relevant to avoid distracting viewers.

5. Incorporate B-Roll and Visuals to Enhance the Story Use B-Roll to Illustrate Points: B-roll footage, images, or screen recordings relevant to the conversation add visual depth and context. For instance, if a guest mentions a specific event, you can overlay relevant visuals to keep viewers engaged. * Add Text Overlays or Key Quotes:* Highlight essential points or quotes with on-screen text, reinforcing key takeaways for viewers.

6. Keep Transitions Simple Stick to Clean Cuts or Fades: For a polished, professional look, use simple cuts or crossfades between scenes. Avoid fancy transitions like star wipes or 3D effects, as they can look dated and distract from the content. * Use Jump Cuts Sparingly:* Jump cuts (where you cut to different parts of the same shot) can help trim unnecessary pauses or filler words, but overuse can make the video feel choppy. Use them only when they improve pacing.

7. Optimize for Different Platforms Consider Aspect Ratios: Most platforms (like YouTube) use a 16:9 ratio, but shorter clips for Instagram Reels or TikTok should be in a vertical 9:16 format. Edit shorter, engaging highlights in these formats to promote on social media. * Create Engaging Thumbnails:* Design a thumbnail that features your podcast logo, guest faces, or a key topic to grab attention. Use contrasting colors and large, readable text.

8. Adjust Lighting and Color Correction Balance Brightness and Contrast: Make sure the lighting is consistent across shots, especially if you’re using multiple angles. Use brightness and contrast adjustments to keep the video visually cohesive. * Use Basic Color Correction:* Adjust color balance and saturation for a professional look. Many editing software options have auto color-correction tools that can help maintain consistency across episodes.

9. Add Music and Sound Effects (Carefully) Use Music to Set the Tone: Choose a background track that complements the vibe of your podcast but doesn’t overpower the voices. Add it at a low volume, using fade-ins and fade-outs to avoid abrupt starts and stops. * Add Sound Effects for Emphasis:* Simple sound effects (like chimes, swooshes, or laughter cues) can be used sparingly to add emphasis or highlight humorous or important moments.

10. Polish with Intro and Outro Elements Create a Consistent Intro Sequence: Add a brief intro clip with your podcast logo, music, and a quick tagline or visual. This creates a sense of continuity for each episode. * Add a CTA in the Outro:* Use the end of the video to encourage viewers to subscribe, follow, or visit your website. You can also include a “Next Episode” preview or links to related episodes.

11. Optimize for Accessibility Add Closed Captions: Including captions is essential for accessibility and is also favored by social media algorithms. Tools like Descript or YouTube’s auto-caption feature can help you add accurate captions easily. * Provide Visual Descriptions When Necessary:* If you reference visual elements during the podcast, describe them briefly for audio-only listeners or those with visual impairments.

12. Focus on Consistent Branding Use Brand Colors and Fonts: Establish a visual style using your podcast’s brand colors, fonts, and graphics. This consistency strengthens brand recognition across episodes and platforms. * Create a Template:* Create a basic video editing template that includes your intro, outro, lower-thirds, and branded overlays to make editing faster and more uniform.

13. Add Dynamic Zooms and Crops Use Zooms for Emphasis: Applying slight zoom-ins or zoom-outs on specific speakers during significant moments adds visual interest. Use sparingly to highlight key points or reactions. * Crop for Multi-Platform Clips:* When repurposing for different platforms (e.g., social media), crop and zoom in on one speaker or central part of the video for close-up engagement.

14. Enhance Engagement with Pop-Up Text or Callouts Display Fun Facts or Side Notes: Show additional context or facts about the conversation topic to keep viewers interested. * Add Time Stamps for Key Topics:* If your video podcast is longer, add timestamps in the description or as visual markers for important topics, helping viewers easily navigate to the segments they’re most interested in.

15. Render and Export in Optimal Settings Choose High-Quality Settings: Render your video in HD (1080p) to maintain quality on most streaming platforms. Use optimized settings for the specific platform (like YouTube or Vimeo) to ensure the best playback quality. * Compress File Size if Needed:* Use a tool like HandBrake to compress files for faster uploads without sacrificing quality, especially if you’re uploading large episodes.

By following these steps, you can create professional-looking video podcasts that are engaging, polished, and viewer-friendly across platforms. Focus on keeping the editing streamlined and consistent, so each episode feels cohesive and visually appealing.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Boost Your Video Podcast Quality with Expert Editing Tips – PCI 421 appeared first on Blubrry Podcasting.

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It’s time for the October statistics report, where we provide an in-depth look at performance throughout the podcast industry, helping you help your show grow and thrive. Again, the numbers are higher than the previous month, showing steady growth globally!

In an industry where data accuracy is paramount, Blubrry’s Standard Statistics offers insights you can count on. Sure, we offer free stats, but unlike basic metrics, our advanced tools deliver a thorough breakdown of your podcast’s reach and engagement, giving you a true picture of your listeners’ habits and preferences. All this for a mere $5 a month! Oh, and if you’re an Advanced Hosting customer or above, standard stats are part of the plan!

At Blubrry, we believe that reliable statistics are essential to your podcasting success, and that’s why our data is certified by the Interactive Advertising Bureau (IAB). This certification means that our statistics meet the most stringent standards in the podcasting industry, ensuring accuracy and consistency.

958,083 New Episodesin the Blubrry DirectoryTOTAL EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeRanges are determined during the reporting period when a show meets the threshold once, aka 10,001 listens/downloads, etc.. When a show meets the threshold, we include all episodes for the past 30 days that were published a minimum of 10 days.TOP CLIENTSHow Podcasts Were Consumed in Augustby PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSSites Largest Podcast Growth in SeptemberMost of these countries represent very small podcast listenerships, to begin with, so the proportion of growth can seem dramatic.

BLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of Nov. 5): 4,325,707The post October 2024 Monthly Stats appeared first on Blubrry Podcasting.

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Meet Laurence Simon, host of The 100 Word Stories Podcast. A pioneer in the practice of brevity and our November Podcaster of the Month, Simon posts a daily podcast episode comprising precisely 100 words. With such strict criteria, you could perhaps say Simon is a storyteller with the punctuality of a quantum clock — precision peppered with some serious sarcasm, sass and snark.

What began as an extension of a college experiment evolved into a marathon of stories exactly 100 words long that refuses to end, which, yes, does seem like an oxymoron. Simon vowed to write and record a new story every single day until he kicks the proverbial bucket. Thus, like a podcasting Prometheus, Simon pushes forward despite any podcasting pain, securing the record-setting title of the longest-running daily podcast of original material in the world. Got a podcast you think tops that? Simon welcomes the challenge, though no one has managed to take his crown.

Amid all this glory, it is important to note that Simon is generous too. The Weekly Challenge invites listeners to channel their inner would-be Shakespeare, proving that brevity truly is the soul of wit (or at least this form of podcasting). If you appreciate the art of telling a story in 100 words — or if you just want to bask in the glory of Simon’s ever-shifting topical queue — subscribe and enjoy the vibe of The 100 Word Stories Podcast.

Consistency is always a challenge; what’s your best time management hack for podcasters? Has there ever been a day where you almost missed posting? If so, how did you handle it?

I think up the stories during my daily walks, write down ideas, record when I take a break from working. I don’t believe in production value. The worse the quality, the better. I should make an effort to sound like William S. Burroughs recording into a tape deck.

The 100 Word Stories PodcastAs for missing a day or so, I go back and fill in the gaps. I’ve been in the hospital a few times, pre-loaded some episodes for when I travel. That kind of thing.

Do you have time set aside each day to record your episode or do you do them in batches? Have your recording habits changed over time, and do you find batching or daily recording more effective for creativity?

I record them in batches on Sunday for the week ahead. Recording and writing are separate efforts … I write when the whim hits me.

Since you have pledged to publish a podcast each day until the day you die, and you seem pretty young, what routines or strategies do you have in place to ensure your longevity?

55 is young? Tell my doctor that.

As for ensuring my longevity, I walk daily and take way too many pills.

The weekly challenge – where your coconspirators conduct their own 100-word stories based on a theme – features six contributors. What role do collaboration and community play in the development of your podcast?

And then there were six … when I started this, there were about that many, then a lot more, people come and go over the years. Mostly go.

One turned his series of stories into a Masters thesis… or was it a Doctorate? That was kinda neat.

They give me a list of topics, I post the topic or topics for the week, and they go from there. You’d have to ask them for their motivations and inspirations.

Can you tell us a little about your audience and the kind of feedback you’ve received? Have there been any surprising or unexpected interactions with listeners that have influenced the show?

… I have an audience? Since when?

I used to read these live in Second Life at the Seanchai Library and other places. But I’m lazy and that takes effort.

Some people have complained over this or that over the years. One got all up in arms over “The bad man touched me in Cleveland” and since then I’ve come to the conclusion … the hell with critics, positive and negative. Just write.

I’m not on the level of Salinger, but I respect the writing and attitude towards critics.

(The creep factor though… blech.)

You say Woody Allen’s play about Abraham Lincoln obsessing over “How long must a man’s legs be? Long enough to reach the ground,” inspired you. Can you elaborate? Are there other literary influences that have shaped your approach to storytelling?

That story inspired me to write 100 stories about Abraham Lincoln. The Wacky Adventures of Abraham Lincoln ended a long time ago. So did he.

(Sheesh… Woody Allen … creep factor again. Blech. He and Salinger make the cat-fancying drug addict Burroughs seem respectable.)

The 100 Word Stories Podcast has somewhat dark and satirical undertones. What aspects of dark humor do you think resonate most with your audience?

Once again, I have an audience?

Some stuff they like. Some stuff they don’t. I really can’t control how they react. Which is, usually, a private thing for them since there’s so little feedback or comments or death threats or whatever.

How do you determine your daily topics and those for the weekly challenge? How do you stay motivated and what about podcasting makes it worthwhile for you?

For the weekly challenge, it’s pretty simple … I ask for suggestions, the contributors send them, and I collect them in order on a backlog. I post them for the year and bundle up five or six of them for the last weekend of a month as a Pick Two.

The daily stuff, whatever comes to mind. Eventually, I’ll run out of things to whine about.

If other podcasters decide to take on the challenge of publishing a daily podcast, what is the one pitfall you’ve found (if any) you would warn them about?

Don’t. The more you write, the more inquiries you’ll get from people who want to take your art and squeeze all the creativity out of it and inject it with whatever agendas or messages they have. Stay pure. Do your thing.

What else would you like the podcast community to know about you and The 100 Word Stories Podcast? How do you see the future of the podcast? Any long-term goals or dreams?

I’d like to go to the Dali Museum in Tampa. Is Tampa still there? If so, then that.

The post Simon Simply is the Master of the 100-Word Marathon appeared first on Blubrry Podcasting.

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As Spotify closes its Chartable service, many podcasters are left searching for a reliable alternative to continue tracking and analyzing their show’s performance. While some view this move as a way for Spotify to centralize control and gather more listener data, podcasters who value independence and privacy need not worry. Blubrry Podcasting is here to help you make a smooth transition, empowering you to keep full control over your data, content, and audience.

First things first, you’ll want to remove the Chartable redirect from your RSS feed.

Here’s how to remove the Chartable redirect:If you are using Blubrry’s publisher dashboard, navigate to Show > Manage and go to the link that says “3rd Party Tracking Prefix URL.” Remove the chartable or trackable link and save the changes.

If you are using PowerPress on a WordPress site, go to PowerPress > Settings > Advanced, At the bottom of the page there is the third-party tracking settings. Remove the Chartable or trackable link (you could have either one there). Don’t forget to save your changes.

At Blubrry, our commitment is to uphold your right to: Transparency: We have clear, straightforward policies about how your data is handled—no surprises or hidden motives. * Privacy: We prioritize the protection of your listener information and respect their rights, ensuring you’re the one in control. * Independence*: With Blubrry, you’ll always have control over your podcast, free from the constraints of platform-based agendas.

How to Make the Switch to BlubrryTransitioning to Blubrry Podcast Statistics is a quick and easy process that will have you back on track in under five minutes:

  1. Sign Up for a Free Blubrry AccountSimply head to our Blubrry Stats Sign-Up Page to create your free account and start collecting comprehensive data.
  2. Implement the Redirect PrependOnce you’re signed up, follow our simple step-by-step guide to add the Blubrry redirect prepend to your podcast feed. This allows you to seamlessly collect data from your episodes without any disruption to your current setup.
  3. Explore Your New Analytics DashboardWith Blubrry’s advanced analytics, you’ll gain access to detailed insights into your audience and performance, helping you grow your show strategically.

Additional Support Every Step of the WayWe understand that change can sometimes be challenging, and that’s why our dedicated support team is ready to help you through the transition. Whether you have questions about implementing the redirect or need further guidance, we’ll be with you every step of the way.

Secure Your Podcast’s Future TodayDon’t wait until Chartable’s closure leaves you scrambling for an alternative. Take action now by switching to Blubrry to ensure uninterrupted access to the podcast statistics you rely on to grow your show.

Switching to Blubrry ensures your data stays in your hands, where it belongs!

The post Podcasters: Transition from Chartable to Blubrry Podcast Statistics appeared first on Blubrry Podcasting.

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Happy Halloween from Podcast Insider!Join Mike Dell and Dave Clements from the Blubrry team as they recount the most haunting experiences in podcasting in this Halloween special. From forgotten “record” buttons to complicated RSS feeds, each story offers insights and lessons that every podcaster can appreciate. Listen in for laughs, shivers, and valuable tips to help you avoid these common podcasting pitfalls.

Dave’s Podcasting MisstepsInterview fail: forgot to hit record on a Geek This! interview with a filmmaker.

Unexpected guest struggles: a voice actor on PGwS was unprepared for her D&D role.

Mike’s Customer Horror Stories“Be Everywhere” strategy gone wrong: a customer juggling multiple podcast hosting platforms.

Unintended mishap: a major podcaster’s Apple listing went down due to keyword stuffing—just as he scored massive publicity.

Lessons Learned* Always check your equipment before recording. * Stick with a single, consistent RSS feed to avoid confusion and delays. * If moving to a new website platform, consult Blubrry support for a smooth transition.

What podcasting nightmare have you experienced that you can share with the team so that we can warn our podcast community?

Listen now to discover how to turn these horror stories into useful podcasting tips! 🎙️

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Tales from the Podcast Crypt: Navigating Nightmares in Podcasting – PCI 420 appeared first on Blubrry Podcasting.

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“It was a dark and stormy night . . .” Wait, scratch that! Been there, done that, like, a million times. Not all podcasters aspire to be storytellers and, sadly, a lot who do aren’t that great at it. So if you’re a storyteller or a wannabe, this blog is for you. And, hey, even if your show isn’t story-based, you might find these tips frighteningly fruitful.

In this spooky season of long-held secrets and shuddering scenarios, we’re ready to sit you down in our dimly lit room and shine a spotlight on the terrifying truth. If your audience isn’t growing as you hoped, it could be because your podcast is dreadfully . . . dull! But don’t fear! We’re here to help you craft a spine-chilling, captivating show that leaves listeners ‘preying’ for more.

A recent Podnews article titled Podcasting isn’t a Technology Problem offered some grim observations. A deep dive into session topics at recent podcast conferences unearthed that there is little emphasis on the art of telling an edge-of-the-seat story. The horror! You can have all the best tools – high-tech, figurative chain saws, sealed rooms, bolted doors and windows – but if the story stinks, your podcast probably does too, allowing your audience to escape.

Thus in keeping with the sinister season, we at Blubrry grabbed our bonafide wooden stakes, holy water, salt, iron and silver bullets to fight the blight of banality and purge the persistent problem plaguing podcasters – the Beast of Boredom.

Let’s try to do better!“The darkness swallowed the sky. It didn’t simply descend, rather it blackened the night with blue-gray-black clouds roiling like ghostly predators preparing to pounce. Lightning broke the air and thunder shook the earth as tree branches quivered in fear. Sitting on the porch, the old man rocked, his dark skin etched and his white hair betraying a life of pain and peril.”

Better? Maybe a little?Whether you’re into Halloween or not, when you’re telling a story on your podcast, these tips can improve your podcast and hold your audience hostage:

  1. The Power of Suspense: Practice building tension to keep listeners on the edge of their seats and practice pacing to create the ambiance in podcast storytelling.
  2. Crafting Eerie Atmosphere with Sound: Explore the importance of sound design in podcasts, from creaking doors to whispered voices, and how audio cues can enhance the fear (or any other) factor. For starters, your podcast’s intro music (if you use it) can set up the vibe for your show or a specific episode right from the get-go.
  3. The Unreliable Narrator: Use deceptive storytelling techniques that leave your audience questioning what’s real and what’s not, creating a sense of unease.
  4. Cliffhangers that Haunt: Cliffhangers are a must in scary stories! Fall head-first into crafting them so they linger in listeners’ minds long after the episode ends.
  5. Mysterious Characters that Lurk in the Shadows: Develop characters with hidden motives or supernatural traits, and experience how ambiguity can create a haunting effect.
  6. The Art of the Twist: The role of shocking plot twists in horror storytelling is imperative! Dissect how to execute them for maximum impact, leaving listeners stunned or chilled.
  7. Playing with Time and Reality: Try techniques that create non-linear narratives or play with alternate realities and dreams to add an eerie, disorienting feel to a story. For instance, perhaps there could be an out-of-context “cold open” edited into the intro of an episode. That will get people asking questions immediately and hold their attention.
  8. Incorporating Real-Life Urban Legends and Folklore: Draw from real stories and myths to blur the line between fiction and reality, making your podcast even more unsettling.
  9. Creating a Sinister Setting: Establish a setting that feels like a character itself — haunted houses, abandoned asylums, foggy forests — to evoke dread and fear, or whatever emotion you’re shooting for.
  10. Using Silence to Build Terror: Examine the strategic use of pauses or moments of silence to create suspense and tension, letting listeners’ imaginations fill the void with their worst fears.

So storytellers, are you already using any of these techniques to capture and, more importantly, keep the interest of your audience? If you haven’t, we hope you’ll give them a try!

Happy Halloween!

Are you ready to start telling your stories? Let us help you tell your get going! Sign up for Blubrry hosting.

The post It’s Shocking! It’s Horrifying! It’s Good Storytelling! appeared first on Blubrry Podcasting.

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Today’s Hosts: Mike Dell and MacKenzie Bennett There are several common barriers that stop people from starting a podcast, ranging from technical concerns to personal fears. This podcasting paralysis stops many from finally getting their show out there and today, we are here to alleviate those anxieties and dissecting how to fix them.

By addressing these concerns—through education, planning, and embracing imperfections—potential podcasters can overcome these barriers and successfully launch their shows. We at Blubrry know that you can overcome podcasting paralysis.

Here’s a succinct list combining the common barriers to starting a podcast and ways to overcome them:1. Fear of Failure or RejectionSelf Doubt and Fear of Negative Feedback

Overcome it by: Embracing imperfection, expecting small audiences at first, and viewing feedback as a growth opportunity.

2. Technical ChallengesLack of Knowledge and Fear of Technology

Overcome it by: Starting with minimal equipment and learning as you go. Use free resources like tutorials and online communities.

3. Time CommitmentPerceived Time Burden and Balancing Other Responsibilities

Overcome it by: Setting a manageable schedule, batching episodes, and outsourcing tasks when needed.

4. Financial ConcernsCost of Equipment and Ongoing Subscription Fees

Overcome it by: Using affordable, entry-level equipment and free podcasting tools like Audacity to reduce initial costs.

5. Content UncertaintyNot Knowing What to Talk About and Lack of Audience Clarity

Overcome it by: Planning topics ahead and focusing on subjects you’re passionate about to create consistent, engaging content.

6. PerfectionismStriving for the Perfect Setup and Overplanning

Overcome it by: Taking action with what you have and understanding that improvement comes with practice, not perfection from the start.

7. Imposter SyndromeFeeling Unqualified and Comparing to Established Podcasts

Overcome it by: Focusing on your unique perspective and understanding that everyone’s expertise grows with experience.

8. Fear of Being on the MicrophoneStage Fright and Voice Insecurities

Overcome it by: Just do it. Practicing regularly and reminding yourself that content value matters more than having a “perfect” voice.

9. Lack of Immediate ResultsExpecting Instant Success and Ease of Growth

Overcome it by: Focusing on gradual growth and redefining success as personal improvement or audience connection rather than instant numbers.

10. Uncertainty About PromotionMarketing Challenges and Limited Budget

Overcome it by: Starting with simple organic growth through social media and collaborations, and automating where possible.

11. Fear of ConsistencyCommitment Anxiety and Burnout Concerns

Overcome it by: Creating a sustainable routine and keeping your goals realistic to avoid burnout.

12. Misconceptions About the Podcasting SpaceThinking the Market is Saturated and Belief That Only Celebrities Succeed

Overcome it by: Focusing on what makes your podcast unique and seeing other podcasters as collaborators, not competitors.

13. Lack of SupportNo Collaborative Partners and Minimal Encouragement

Overcome it by: Joining podcasting communities or working with a partner for support, motivation, and collaboration.

14. Legal ConcernsCopyright Issues and Sponsorship and Monetization Rules

Overcome it by: Educating yourself on copyright laws and podcast monetization through free resources and legal guides.

By addressing these concerns with the right strategies, aspiring podcasters can confidently launch and grow their shows.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Overcoming Podcasting Paralysis: Tips and Tricks – PCI 419 appeared first on Blubrry Podcasting.

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Sure, content is crucial when you’re a podcaster, but how that content is delivered can make a world of difference: Your voice can be your most powerful tool. Improving your vocal skills can help you sound more engaging, clear, and confident, enhancing the overall experience for your listeners. Keep in mind that as you work to improve your vocal skills, listeners want authenticity, so make sure they’re still hearing “your voice” sounding smoother and more professional.

If you’re not happy with how you sound, we’re here to help. With a little effort and practice, you can strengthen your vocal performance and make your voice a key asset to your show.

Why Vocal Skills Matter in PodcastingYour voice is the vehicle for your message. A well-trained voice can convey emotions, maintain clarity, and keep your listeners engaged longer. If your voice is monotone, breathy, or difficult to understand, your audience might lose interest or struggle to follow your content. Strong vocal delivery can transform a good podcast into a great one by keeping the audience entertained and engaged from start to finish.

Vocal Exercises to Boost Your PerformanceTo improve your vocal delivery, practicing vocal exercises is essential. These exercises will help you control your breathing, improve your vocal range, and make your voice more pleasant to listen to. Here are a few exercises to incorporate into your daily routine:

1. Breathing ExercisesProper breath control is fundamental for good vocal performance. Start by practicing diaphragmatic breathing — or belly breathing — where your stomach expands as you inhale and contracts as you exhale. Here’s a simple exercise to try:

  • Sit or stand upright.
  • Take a slow, deep breath through your nose, filling your lungs fully.
  • Hold your breath for a few seconds, then slowly release it through your mouth.
  • Repeat this several times, focusing on steady, controlled breathing.

This helps regulate your breath while speaking, ensuring that you don’t run out of air mid-sentence and can project your voice clearly.

2. Lip TrillsLip trills are an excellent way to warm up your vocal cords and improve vocal control. Here’s how to do it:

  • Relax your lips and blow air through them, causing them to vibrate (or trill) like a gentle motor sound.
  • Sustain the trill while sliding up and down your vocal range, almost like humming with a buzzing lip sound.
  • This exercise helps with vocal flexibility, making it easier to modulate your pitch while speaking.

3. Tongue TwistersTongue twisters are great for improving diction and clarity. Try repeating classic tongue twisters like “She sells seashells by the seashore” or “Peter Piper picked a peck of pickled peppers.” Start slowly, then gradually increase your speed while maintaining clear enunciation. Practicing tongue twisters will help you articulate words better, especially during fast-paced moments of your podcast.

4. HummingHumming warms up your vocal cords gently and helps you improve resonance. Begin by humming at a comfortable pitch and gradually move up and down your range. This exercise will help make your voice more vibrant.

Filters and Effects to Enhance Your VoiceIn addition to vocal exercises, technology can further improve how your voice sounds in a podcast. Many podcast recording software programs allow you to use filters and effects to enhance vocal quality. Here are a few examples:

  • Noise Reduction Filters: These filters help eliminate background noise, allowing your voice to come through cleanly without distractions.
  • Equalization (EQ): EQ filters allow you to adjust the bass, mids, and treble in your voice. Boosting certain frequencies can make your voice sound fuller and warmer.
  • Compressor: This effect helps balance the volume of your voice, ensuring that quieter moments are amplified and louder moments are reduced, resulting in a more consistent sound throughout the episode.
  • De-Esser: A de-esser reduces harsh “s” sounds that can be unpleasant to the listener’s ears. It smooths out the audio and makes your voice sound more polished.

Again, keep in mind that your audiences want to hear you speak, not some tinny, automated, mechanical AI voice, so don’t overdo it!

Improving your vocal skills can greatly enhance the quality of your podcast. By incorporating vocal exercises into your routine and using audio filters effectively, you can develop a voice that is clearer, more dynamic and more engaging for your audience. Over time, these small improvements will lead to a more professional-sounding podcast and a better experience for your listeners.

Find out about media mastering with Blubrry’s partner, Auphonic! Just starting your podcast? Make sure you explore Blubrry’s top-tier hosting options to grow and monetize your show.

The post Improve Your Vocal Skills: Tips and Exercises appeared first on Blubrry Podcasting.

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Audiosigma’s PodmobileIn today’s episode, we take a look at the world of podcasting gear! Covering equipment and podcast setups for those just starting out or those looking to upgrade. Mike and Todd talk about microphones, mixers, and video setups to help you achieve great audio (and video) quality without breaking the bank. Plus, at the end of this episode Mike chats with Fernando Pires, the inventor of Audiosigma products, about some exciting innovations in podcasting tech!

Today’s Hosts: Mike Dell and Todd Cochrane, featuring an interview with guest, Fernando PiresPodcasting gear can be expensive or cheap; your choice depends on how you plan to record your audio (or video). It’s much easier to get high-quality audio today than it was back in the day.

MicrophonesThe first and most important thing you need as a podcaster is a microphone. Today, there are many options to consider. Here is a list of microphones and approximate cost (lowest to highest) that we recommend:

  • Samson Q2U / Audio Technica ATR 2100 USB/XLR: $50-80
    • Can use USB or XLR
  • RØDE PodMic USB: $199
    • Can use USB or XLR
  • Shure MV7+ USB/XLR: $275
    • Can use USB or XLR
  • Electrovoice RE320 XLR only: $299
    • Requires an XLR mixer or interface
  • Heil PR40 XLR only: $349
    • Requires an XLR mixer or interface
  • Shure SM7B XLR only: $399
    • Requires an XLR mixer or interface
    • Requires a decent pre-amp
  • Electrovoice RE20 XLR only: $450
    • Requires an XLR mixer or interface
    • Requires a decent pre-amp

We emphasize not using condenser mics unless you have a professional recording environment. One suggestion to start with, do not use a condenser mic unless you really know what you are doing and have the right recording environment (quiet and soundproofed). And remember, friends don’t let friends podcast with a blue yeti.

Mixers and InterfacesYou can get a USB interface for XLR mics. Just beware that some of the mics listed require quite a bit of pre-amp to drive them. If you are going to record with more than one person in the room or via zoom or something like that, you will want a bit more than just a USB interface.

Choosing the right interface or mixer depends on how many people are involved and your setup.

  • Focusrite Solo – 1 Microphone XLR to USB
    • Focusrite also makes 2 mic interfaces and more
    • Good for simple use of XLR mics on the computer with USB
    • Does not work well with high powered mics without an additional pre-amp like the Cloudlifter or Fethead
  • Mackie (or other) analog mixers
    • You will need an Analog to USB adaptor to work with a computer
      VERY flexible with mixing in different sources
    • A lot of wires!
    • A bit of a learning curve but still an excellent option for some users
  • Rodecaster – all three models. Rodcaster Pro, Rodcaster Pro II and Rodcaster Duo
    • Full mixer board plus onboard recorder, cart rack, USB interface and more
    • Much simpler to operate
    • Amps are good enough for all mics. No need for an external pre-amp
  • Zoom PodTrak P4
    • Very portable
    • Simple to use
    • Up to 4 XLR mics
    • Built-in recorder
  • MikeHero DSP by AudioSigma
    • Simple, VERY high quality sound for 1 mic
    • USB interface
    • Works with iPhone, iPad, or computer (likely Android too)
    • Great pre-amp
  • PodMoble DSP by AudioSigma
    • Simple, VERY high quality sound for 2 mics
    • Able to string more together if you need more mics at your location
    • USB interface
    • Works with iPhone, iPad, or computer (likely Android too)
    • Great pre-amp

Mike’s conversation with Fernando Pires, the inventor of AudioSigma products, dives into his approach to creating simple yet powerful audio solutions for podcasters. Stick around for this insightful discussion at the end of the episode.

Video Options for Podcasters:Like audio, video setups can be simple or elaborate.

  • USB Webcams and Older Camcorders with USB out are budget-friendly options.
  • Software options include OBS, VMix, Restream, and Zoom.
  • Todd shares his own video setup and explains why he’ll be changing it in the future.
  • Rode Streamer and the brand new Rodecaster Video mixer are top recommendations for video production.
  • Resources Mentioned:
    • Samson Q2U / Audio Technica ATR 2100 USB/XLR
    • Focusrite Solo USB Interface
    • Rodecaster Pro (Pro, Pro II, Duo)
    • AudioSigma MikeHero DSP and PodMoble DSP
    • OBS, VMix, Zoom, Restream, Rumble Studio

Fernando Pires – Founder of Audiosigma

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Essential Podcasting Gear for 2024: What You Need and What You Don’t – PCI 418 appeared first on Blubrry Podcasting.

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As you look to the sky to see the birds flying south, you might be inspired to make a move yourself – maybe giving flight to your old podcast hosting platform. If you’re ready to take your podcast to the next level, moving to Blubrry Podcasting could be your smartest move. Blubrry offers a range of advanced features and tools to enhance your podcast, and you can now enjoy six months of free hosting with our Standard and Advanced plans when you migrate your show. It’s too good to pass up, especially when combined with the seamless transition process and robust support from Blubrry.

Sure, we might be preaching to the choir here – if you’re reading this blog there’s a good chance you’re already part of our family. But that just means you’re our best advocates when spreading the good news about moving to Blubrry hosting and getting six months free!

Why Choose Blubrry Podcasting?Migrating your podcast is a big decision, but the benefits of moving to Blubrry are clear. With advanced features, powerful tools, and a seamless migration process, Blubrry offers everything you need to grow your audience and streamline your workflow. Here’s why Blubrry stands out from the crowd:

  • Advanced Features and Tools: Blubrry gives you access to a variety of features designed to simplify podcast management. With the PowerPress Plugin for WordPress or Blubrry’s internal podcast publisher dashboard, distributing and managing your show becomes effortless.
  • Seamless Access and Promotion: Whether you’re sharing your episodes through embedded players or analyzing performance with detailed podcast analytics, Blubrry makes it easy to track and grow your show. You also get access to transcripts, media mastering, and social media integration.
  • Innovative Extras: Want to explore video content? Use Vid2Pod to convert videos into podcast episodes. Or, take advantage of Blubrry’s Podcast AI Assistant and the Thrive Bundle to help streamline your production.
  • Monetization Opportunities: Blubrry provides flexible ways to monetize your podcast. From programmatic advertising to Apple Podcasts Subscriptions, Blubrry ensures you have plenty of ways to generate revenue from your content.
  • Enhanced Listener Experience: Blubrry’s intuitive interface is designed for both podcasters and listeners, making it easier to navigate, search, and enjoy content. Plus, with features like Podcast Mirror, your RSS feed gets enhanced with the latest Podcasting 2.0 features.
  • Reliability and Uptime: With a 99.999% uptime since 2006, Blubrry ensures your podcast stays live and accessible to your listeners without interruption.

Six Months of Free Hosting for New MigrationsNow is the perfect time to make the switch. Blubrry is offering six months of free hosting when you move your podcast to their platform. That’s half a year of hosting completely free, allowing you to explore all the features and benefits Blubrry offers without the cost.

Free and Easy Migration ProcessMigrating your podcast can sound daunting, but Blubrry makes it a breeze with its free migration service. They’ll move your existing media files, and it won’t count against your monthly upload quota. This allows you to focus on what really matters: growing your show. Blubrry even provides step-by-step migration guides for popular platforms, helping you transition with ease.

Whether you use the PowerPress Plugin to manage your podcast on WordPress or you choose to host your show on Blubrry’s podcast page, you’ll find all the tools you need. And if you ever hit a snag, Blubrry’s support team is ready to assist.

Fly Your Podcast to New HeightsWith six months of free hosting, a smooth migration process, and access to some of the most innovative podcasting tools on the market, now is the perfect time to move your show to Blubrry Podcasting. Don’t miss this opportunity — start your migration today and elevate your podcast experience.

Contact us at support@blubrry.com to get started!

The post Move Your Podcast to Blubrry Podcasting and Get Six Months of Free Hosting appeared first on Blubrry Podcasting.

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In this episode, we explore our latest innovation, Pod2Vid, a tool designed to convert your podcast into a compelling video format. Whether you’re aiming to reach a broader audience on YouTube or other video platforms, Pod2Vid simplifies the process by transforming your audio episodes into engaging video content with just a few clicks. Todd, Mike and MacKenzie cover how it works, its advantages for podcasters looking to expand their audience, and share tips on maximizing its potential. Tune in to discover how Blubrry’s Pod2Vid (part of the Thrive Bundle) can enhance your podcasting journey!

Today’s Hosts: Mike Dell, MacKenzie Bennett and Todd CochraneWith YouTube ranking as the second largest search engine globally, the shift toward video content is undeniable. More and more consumers are increasingly turning to YouTube for entertainment, information, and podcasts. By converting their audio content to video, podcasters can access a wider audience, opening the door to countless new listeners and viewers.

Why Use Pod2Vid? Broaden Your Audience: Cater to both audio and visual content consumers by offering dual-format availability. * Enhance Engagement: Video content, complemented by relevant visuals, captivates audiences and enhances the listening experience. * Boost Visibility: Tap into YouTube’s extensive user base and enhance your podcast’s discoverability. * Affordable and Accessible:* Exclusively available to Blubrry Thrive Bundle customers, Pod2Vid is an economical solution for podcasters at any stage.

How Pod2Vid Works Upload Your Audio: Begin by uploading your podcast audio to Pod2Vid. The platform supports all standard audio formats, ensuring a smooth start. * Select Your Images: Enhance your podcast by choosing images that align with each chapter. Options include: + Use Blubrry’s AI: Leverage Blubrry’s AI to generate relevant images based on your podcast’s content. + Upload Your Own: Add specific images that capture the essence of your content. + Access Unsplash: Choose from a vast library of high-quality, royalty-free images through Pod2Vid’s integration with Unsplash. * Customize Your Video: Pod2Vid automatically synchronizes your selected images with your podcast’s audio, allowing for seamless transitions between chapters. Preview your video, make adjustments, and finalize it for export. * Publish to YouTube and Beyond:* Once your video is ready, Pod2Vid streamlines the process of publishing it to YouTube or other video-sharing platforms so you can focus on creating compelling content.

Thanks for listening! We hope you will give Pod2Vid a try with the Thrive Bundle. Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode!


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Unlocking the Power of Visual Podcasting with Pod2Vid – PCI 417 appeared first on Blubrry Podcasting.

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AI-powered tools in podcasting are now used for everything from audio enhancement (e.g., reducing background noise and normalizing levels) to content creation, including script writing and audio production. Blubrry is proud to be one of the first podcast companies to incorporate AI into a podcaster’s planning, production, and promotion processes with its Podcast AI Assistant!

Artificial intelligence allows podcasters to easily improve quality while streamlining the production process. The growth is reflected in the rising number of transcriptions, chapters and funding tags in the podcast space. You don’t have to look too far into the past to compare the numbers and celebrate the growth of these features! Check out the July 2024 and August 2024 stats.

895,023 New Episodesin the Blubrry DirectoryTOTAL EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeRanges are determined during the reporting period when a show meets the threshold once, aka 10,001 listens/downloads, etc.. When a show meets the threshold, we include all episodes for the past 30 days that were published a minimum of 10 days.TOP CLIENTSHow Podcasts Were Consumed in Augustby PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSSites Largest Podcast Growth in SeptemberMost of these countries represent very small podcast listenerships, to begin with, so the proportion of growth can seem dramatic.

BLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of Oct. 8): 4,284,391The post September 2024 Statistics Report appeared first on Blubrry Podcasting.

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From million-dollar flops to trending indie movies, for every classic cinematic achievement, there have been hundreds of failures. Be honest, how many of those flops are your favs? And have you ever wondered whether those infamous “bottom shelf” movies are as bad as their reputations suggest? Dallas Mora, John Harju, and their team sure have! That’s exactly what The Bottom Shelf podcast – our October Podcast of the Month – explores.

Hosted by an energetic and engaging crew of amateur movie critics, this podcast dives deep into the worst-rated films to decide whether they truly deserve their spot at the bottom of the “five for $2 bin.” More importantly, they might have found a quiet space that offers happiness to your heart. With a unique blend of illogical reasoning and quirky humor, this team is dedicated to saving you from regrettable movie choices – or maybe even finding a hidden gem.

Part of the Geek Devotions Network, in addition to their cinematic sleuthing, The Bottom Shelf podcast reminds listeners that no matter how bad a movie (or day) might be, you’re loved and there’s a purpose for your life. Whether you’re here for the film fun or just stumbled across their content, you’re in for a delightful and heartfelt experience.

Dallas MoraThe production of The Bottom Shelf is friendly yet professional. What allows you to create that balance?

  • At the root of it, we are a bunch of goofballs who are friends in real life. At the same time, we all have a passion for giving our best at whatever we do. It may not be perfect, but excellence and perfection are two different things. So with this grace, we allow each other to run with things and have fun.

The Bottom Shelf and Devoted Geeks Network are committed to letting people know, “You are loved. You are cared for. There is a plan and a purpose for your life. Don’t give up.” Can you give us some background on what inspired this mantra/philosophy?

  • The Network philosophy goes back to our overarching ministry, Geek Devotions. Geek Devotions is an internet ministry that takes geek culture and uses it to let people know that they are Loved. It’s a philosophy developed by our founders who are very geeky themselves and saw a world of people who genuinely needed to know there was hope and that someone cared for them. There’s a much longer story to this, however.

John HarjuWas there anything in particular that spawned the idea for The Bottom Shelf Podcast?

  • As friends, we often talked about terrible movies and how some were so bad that we had fun with them. This is likely because we are all Elder Millennials and Gen Xers who grew up on Mystery Science Theater 3000. One day, John posed the question of if we could possibly turn our natural conversations into a podcast and it evolved from there.

What is your favorite ‘bottom shelf’ movie?

  • For John it’s likely Battlefield Earth, a movie that he came in disliking, but grew to like it so much that he actually went out and bought a special edition Bluray.
  • For Dallas, it’s likely a movie called G-Saviour, which is a live-action adaptation of the long-running franchise, Mobile Suit Gundam.

Celeste MoraHave there been any movies that were once on the list, but were removed for some reason?

  • Several, but for personal reasons and convictions. Saving Christmas was one of them. It was removed because we didn’t want to put too much of a focus on Christian media that is notoriously not good, thus giving just more opportunity to attack something that is generally made with good intentions.

Has any crew member bailed on reviewing a movie because they thought it was too bad?

  • Yes, one person bailed on Velocipastor. For him, the premise of the movie was just too much and he couldn’t do it.

Has any crew member changed their opinion due to being swayed during a recording?

  • One of our crew members has changed his mind several times. One notable film was Surf Ninjas. He had not grown up with it and was apprehensive about it. But through the course of the team talking about it his mind was changed.

Kevin Joshua BurnhamIn a recent episode, How Bad is Batman the Movie – 1966, you mention it was a rare moment when you’re all in the studio together. Where are you all based and how do you coordinate to record your episodes?

  • Our team is pretty spread out across the country. We have folks in Washington and Louisiana and have had previous hosts in Florida, and Illinois. We essentially sit down and try to pick a day or two to batch record and coordinate schedules and then use ZenCaster to record.

What other projects are the Devoted Geeks Network affiliated with?

  • Geek Devotions > Main Geek Devotions Show where we take geek culture and create weekly devotionals > https://www.youtube.com/geekdevotions
  • Comm Talk by Geek Devotions > General geeky conversation with occasional guests >Branson Boykinhttps://geekdevotions.podbean.com/
  • We Read Allegedly > a kind of book club-styled podcast > https://podcasters.spotify.com/pod/show/wereadallegedly
  • The Gundam Watch > A Podcast that discusses the Mobile Suite Gundam franchise > https://podcasters.spotify.com/pod/show/thegundamwatch
  • Friendly Neighborhood Spider-Fan Podcast > Podcast journeying through Spider-Man comic book history > https://podcasters.spotify.com/pod/show/spiderfanpodcast

If you could have a celebrity guest on the show, who would it be?

  • Ernie Reyes Jr.

With the rise of video-first podcasts, would The Bottom Shelf consider moving in that direction?

  • Likely not ATM simply because of the work it takes to edit video podcasts. Our team is all made up of volunteers who work full-time jobs.

Looking ahead five years, how would you and the crew at The Bottom Shelf and Devoted Geeks like to evolve?

  • Have someone do video edits!
  • Do live recordings at various events.
  • Find a way to turn the idea of podcasting into a sustainable career.

The post So Bad It’s Good? ‘The Bottom Shelf’ Explores the Best and Worst of Panned Movies appeared first on Blubrry Podcasting.

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Consider what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of today’s recommendations would work best for you and your podcast to not only be easier for you but better for your audience.

Today’s Hosts: MacKenzie Bennett and Todd CochraneIt’s the beginning of a the last quarter of the year, now is the time to start doing a handful of quarterly podcast tasks to ensure your podcast success.

Quarterly Podcast Tasks1. Review AnalyticsEvaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience.

Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth.

2. Reassess Content StrategyIdentify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments.

Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more.

3. Plan Future ContentCreate a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends.

Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones.

4. Engage with Your AudienceGather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of.

Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions.

5. Optimize Marketing and PromotionReview Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods.

Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences.

Experiment with Ads: If you haven’t already, consider paid advertising or promotional partnerships to grow your audience.

6. Monetization CheckAssess Sponsorships: Review current sponsorships or ads to see if they’re meeting expectations. Reach out to new potential sponsors if your audience size has grown.

Evaluate Merchandise or Donations: If you’re using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream.

7. Update Your Podcast PlatformImprove Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they’re optimized for search engines and discovery on podcast directories.

Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing.

8. Technical and Production ReviewEvaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it’s hardware (microphones, headphones) or software (editing tools, hosting services).

Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time.

9. Set New GoalsGrowth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers.

Content Goals: Challenge yourself to try new types of content, formats, or guest appearances to keep the show evolving.

10. Stay Updated on Industry TrendsAttend Webinars or Conferences: Stay engaged with the podcasting community by attending industry events or listening to podcasts about podcasting for fresh ideas.

Follow Updates on Podcasting Platforms: Keep an eye on changes or updates to podcast directories (like Apple Podcasts, Spotify) to ensure your podcast remains compliant with best practices.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Quarterly Tasks For Your Podcast Success – PCI 416 appeared first on Blubrry Podcasting.

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How time flies when you’re having fun! Add to that, when you’re steeped in discovery, weathering pitfalls, celebrating eureka moments and probably shedding a tear or two in frustration. Several members of the Blubrry team have been podcasting since the medium’s inception 20 years ago, and many others joined soon after. Today, on International Podcast Day, we celebrate and commiserate on the highs and lows our veteran team members have encountered over podcasting’s first score.

View the 20-Year-Anniversary Podcast on YouTube/Podcast InsiderTodd CochraneI’m Todd, host of the Geek News Central podcast, co-host of the New Media Show, and co-host of Podcast Insider. My podcasting journey began with my first show on Oct. 9, 2004, and here we are, approaching 20 incredible years in podcasting. It all started after I realized I was a failed blogger – I had the gift of gab and loved telling stories, but writing wasn’t my strong suit. Adam Curry and Dave Winer‘s podcast The Daily Source Code was the spark that lit the fire for me to jump into podcasting, and from there we were just figuring it out as we went along. We had no idea what we were doing back then, but somehow it all worked out.

I’ve always said I’ll pull the plug when podcasting stops being fun, but after two decades, I’m still here, loving every minute of it. If anything, my biggest regret is not having more time to dive into even more shows on different topics. I’d love to explore something such as a paranormal show – it’s a dream I’ve had for a while.

At its core, podcasting has always been about connecting with an audience. It’s about being that companion people take along in their day-to-day lives. As long as I can be that voice, and as long as there’s an audience to connect with, podcasting will keep growing.

Barry KantzHey everyone, Barry here from the Home Based Travel Agent Show. I first hit the airwaves in February 2005, right when podcasting was just a baby. Inspired by early trailblazers like Trucker Tom and Geek News Central, I thought, “Why not dive into the world of travel agents?” After all, I was neck-deep in a travel agent course and figured, “Hey, why not share my journey with the world?”

Just a few months in, I got a game-changing email from Lorene Romero out in California. She had some killer tips to jazz up the show. One thing led to another and boom, Lorene was my co-host, making the show a whole lot better. We rocked the podcast together for years until her full-time job demanded more of her time. It was tough saying goodbye, not just to a co-host but to a friend. She and her partner Gayle, along with me and my wife Gail, had formed quite the squad. Though we don’t chat as often, we’re still keeping the friendship alive.

One of the best parts of podcasting? The friendships. Back in the day, we podcasters were like one big happy family, catching up at conferences and sharing tips. Even though the scene has exploded since then, that camaraderie hasn’t faded; it’s just got more people in it now.

Podcasting isn’t slowing down anytime soon. It’s a treasure trove of topics and experiences, and the beauty is, you can tune in from anywhere — while driving, working out, you name it. And as more folks realize they can share their passions and expertise easily, we’re only going to see more voices joining the mix. It’s also become a savvy move for business folks who use their shows to dish out valuable insights, build trust and convert listeners into customers along the way.

Mike Dell I’m Mike, from Mike Dell’s World and Podcast Insider.

As I reflect on nearly 20 years in podcasting, I can’t help but think about how it all started. Back in the early 2000s, I was an avid AM talk radio listener. I loved tuning in to voices like Bruce Williams, Sally Jessy Raphael, Jim Bohannon, Larry King, Art Bell, and of course, Paul Harvey. I had always dreamed of having my own show, but it felt like a distant goal — until podcasting came along.

When I first heard about podcasting, I thought, “This is my chance!” So, as soon as I figured out how to encode an RSS feed (which was much harder back then), I jumped in. My first episode was recorded in April 2005, right on my front porch in the woods. I used a Dell laptop (I have no relation to Dell computers) and a stick microphone that came with it. The sound quality? Let’s just say it was rough, but it didn’t matter — I had started!

A few years later, in 2007, I attended the Portable Media Expo in California, where a chance encounter changed everything. I was at a party with fellow podcasters Trucker Tom and Fr. Roderick when we met Barry and Todd from RawVoice. That meeting led to my work with RawVoice, now better known as Blubrry, and I’ve been here ever since.

Over the years, I’ve launched and retired more podcasts than I can count, but one show has remained consistent: Mike Dell’s World, the podcast that started it all. My passion for podcasting has stayed strong for nearly two decades, thanks to the endless variety of topics and the stories that I get to hear and share.

Podcasting has evolved in countless ways, but the heart of it remains the same — passionate people telling their stories. The technology will always change, but podcasting isn’t about the tech; it’s about the people. If you’ve got a story to tell, podcasting is for you. If you want to hear a great story, podcasting is for you too. And that’s something I don’t think will ever change.

Cathy BeutenAs a communications specialist, I wondered whether I should weigh in on this 20-year, International Podcast Day celebration – I’ve pretty much been behind the scenes throughout podcasting’s existence. But then I realized, hey, this is the perfect time to give a shout-out to the complete lineup of folks who are integral to the advancement of the podcast industry.

From the birth of podcasting, I have been a writer, producer, researcher, social media manager and editor with Blubrry and in a former professional role. I give a hearty salute also to the voice/video talent, audio engineers, booking agents, transcriptionists and others who have contributed to making podcasting the phenomenal success it is today.

It has been a joy to see the growth of podcasting and how RawVoice/Blubrry has evolved from a hobby for about five folks, to the thriving, ingenious team and leading-edge platform it is today. I’m proud to be a part of its history and can’t wait for 20 more years of Blubrry’s groundbreaking achievements!

MacKenzie BennettAs we hit the 20-year mark of podcasting, I can’t help but laugh when I think about the last decade I’ve spent in this weird, wild, and wonderful industry. Who would’ve guessed that pressing “record” and talking into a mic would turn into a global phenomenon? Me! I went to school for media and worked in radio, didn’t I? Back when I started at Blubrry, podcasting was still finding its way. Yet, here I am, 10 years later, still handing out podcast recommendations to friends and my honest opinion on any new podcast tool.

Over the years, I’ve had a front-row seat to watch podcasting grow from a quirky passion project to a full-blown industry. And let me tell you, I’ve seen some things: the rise of advanced analytics, advertising options that don’t sound like they were recorded in someone’s garage, and integrations that actually make podcasters’ lives easier for people like me who don’t really care to become a tech expert.

Looking back, it’s wild to see how far we’ve come. Podcasting went from something you had to explain at parties – thankful I don’t have to do that anymore (and no, my parents still don’t truly understand what Blubrry does; a tale as old as time really) – to a mainstream medium that everyone’s talking about.

And while the industry has gotten bigger and shinier, what I’m most proud of is how we’ve made space for diverse voices and stories. As we celebrate 20 years, I’m pumped for what the future holds and pretty stoked about all the fun, chaos, and creativity I’ve been lucky enough to witness — and contribute to — over the past 10 years at Blubrry. Here’s to another decade of podcasting magic!

Dave ClementsHi, I’m Dave, host of GEEK THIS! and member of the Playing Games with Strangers podcast. It’s hard to believe that podcasting is now two decades old — old enough to move out, get a few tattoos, and maybe even question some life choices! Though we can’t quite celebrate with champagne, it feels like a milestone worth raising a glass to.

I’ve often joked that I’ve been a podcaster since before podcasting existed. Back in my teen years, my friends and I would create our own “radio shows” on cassette tapes, never realizing that years later, I’d have the opportunity to do it for real — multiple times, in fact.

My first encounter with podcasts came around 2010 during long night-shifts stocking pet food at a grocery store. With a cheap Virgin Mobile Android phone in my pocket and one earbud discreetly tucked in, I listened to podcasts non-stop as I worked. A few “How to Podcast” shows piqued my interest, and once I realized how simple it was, I was hooked.

In 2012, armed with an old stick microphone I found in a forgotten box and using Audacity I recorded the first episode of Geek This, Nerd That, which quickly evolved into GEEK THIS! in just a few episodes. PowerPress helped me publish, and I invited friends to join as rotating co-hosts. Those early days were a crash course in learning about mix-minuses, working with Skype, and the thrill of creating something from scratch. While the show hasn’t always been consistent—life and changing schedules tend to get in the way—my love for podcasting has only deepened over the years.

In 2018, I took a leap and reached out to Blubrry, asking if they were hiring. To my surprise and excitement, they were! I joined their support team part-time before moving to full-time in 2019, and I’ll be celebrating my five-year full-time anniversary on Oct. 9!

My podcasting journey didn’t stop there. In 2020, I became heavily involved with the Playing Games with Strangers podcast, a unique experience that combined voice acting, editing, and collaboration with a group of seven others in a mostly improvised Dungeons & Dragons setting. It’s been an incredible learning curve, both in terms of building new friendships and honing my skills as a communicator and editor.

Looking ahead, I’m more excited than ever about what’s on the horizon for podcasting. With the Podcasting 2.0 initiative driving the medium forward, I can’t wait to see how it evolves and how I’ll continue to grow with it. Here’s to making more shows, improving my craft, and embracing the endless possibilities that podcasting offers.

The post Blubrry Reminisces on 20 Years of Podcasting appeared first on Blubrry Podcasting.

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Are you searching for a reliable Chartable replacement? With Chartable announcing its shutdown effective Dec. 24, 2024, tens of thousands of podcasters are scrambling for a new podcast measurement service. This is your chance to regain listener privacy and a superior option that respects your data and audience: Blubrry Podcast Statistics.

Why Choose Blubrry as Your Chartable Alternative?1. Pioneers in Podcast Analytics Since 2006 * Blubrry has been at the forefront of podcast measurement for nearly two decades, offering unparalleled expertise and stability in an ever-evolving industry. 2. Trusted by Over 45,000 Podcasters Worldwide * Our community includes a diverse range of podcasters who rely on Blubrry for accurate and insightful analytics. 3. IAB-Certified Statistics * Blubrry’s statistics are certified by the Interactive Advertising Bureau (IAB), ensuring your data meets industry standards crucial for attracting advertisers and sponsors. 4. Unwavering Commitment to Privacy * We prioritize the privacy of both podcasters and listeners. Blubrry never sells, shares, or re-markets your podcast data without your explicit written permission. Your content and audience remain exclusively yours. 5. Comprehensive and Actionable Insights * Go beyond basic download numbers with detailed analytics on listener demographics, geographic locations, device usage, and episode performance. Use these insights to grow and monetize your podcast effectively. 6. Seamless Transition in Under 5 Minutes * Switching to Blubrry is quick and hassle-free. Our straightforward redirect prepend allows you to continue using Chartable until they shut down while integrating Blubrry’s robust statistics. 7. Support for Independent Podcasters * Founded by podcasters for podcasters, Blubrry champions independence and creative freedom. We empower you with tools that enhance your podcasting journey without locking you into a restrictive ecosystem.

Don’t Compromise on Privacy or ControlSpotify’s closure of Chartable may be an attempt to consolidate control by pushing podcasters onto their platform, which has been criticized for monitoring listener habits and using that data for profit. At Blubrry, we believe in your podcast, your data, and your audience.

We stand for: Transparency: Clear policies about how your data is used. * Privacy: Protecting listener information and respecting their rights. * Independence:* Giving you full control over your content without hidden agendas.

How to Make the Switch to BlubrryTransitioning to Blubrry Podcast Statistics is simple and takes less than five minutes:

  1. Sign Up for a Free Blubrry Account
    • Visit our Blubrry Stats Sign-Up Page to create your account.
  2. Implement the Redirect Prepend
    • Follow our easy step-by-step guide to add the Blubrry redirect prepend to your podcast feed. This allows you to collect data immediately without disrupting your existing setup.
  3. Explore Your New Analytics Dashboard
    • Dive into your Blubrry dashboard to access comprehensive statistics and insights that help you understand and grow your audience.

Need Assistance? Our dedicated support team is here to help you every step of the way. We will guide you through the transition process and answer any questions you may have.

Act Now to Secure Your Podcast’s FutureDon’t wait until Chartable shuts down to find an alternative. Switch to Blubrry today to ensure uninterrupted access to vital podcast analytics.

Get Started with Blubrry Podcast Statistics Now

By choosing Blubrry, you’re opting for a trusted, privacy-focused platform that puts you first. Join the thousands of podcasters who have made the smart switch and continue to confidently grow your podcast.

The post Chartable is Shutting Down: Blubrry Podcast Statistics is the Best Alternative for Podcasters appeared first on Blubrry Podcasting.

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In this special episode of Podcast Insider, Todd Cochrane and the Blubrry team celebrate 20 years in podcasting a little early for International Podcasting Day. Join Todd, Barry Kantz, Brian Yuhnke, Cathy Beuten, and Mike Dell as they reflect on the early days of podcasting, the founding of Blubrry, and how the industry has evolved over the years. Hear stories of how Blubrry was built by podcasters for podcasters, from the first days of podcast monetization to the growth of podcast hosting and statistics services.

The team shares their thoughts on the future of podcasting, the role of AI, and the importance of authentic storytelling. Whether you’re a seasoned podcaster or just starting out, this episode is packed with insights, lessons, and inspiration from the pioneers of the podcasting world.

Today’s Hosts: Todd, Barry, Brian, Cathy and MikeThe Biggest Takeaways:* Blubrry (originally RawVoice Inc.) was built by podcasters for podcasters, with a focus on supporting creators from day one. * The podcasting industry has grown dramatically, and Blubrry has evolved along with it, offering tools like PowerPress, podcast stats, and hosting services. * AI is becoming a significant part of the podcasting landscape, but the human voice and authentic storytelling remain crucial. * Blubrry continues to innovate while staying true to its roots, providing flexible, creator-focused services without external investment.

Blubrry Podcasting Resources:Blubrry Podcasting – Explore Blubrry’s suite of podcasting services
Podcast Insider Blog – Stay up to date with Blubrry’s latest news and insights
PowerPress Plugin – A WordPress plugin for podcast publishing
Todd Cochrane’s Geek News Central site – A personal reflection from Todd on Blubrry’s journey

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Blubrry’s Milestone: Two Decades of Podcast Industry Leadership – PCI 415 appeared first on Blubrry Podcasting.

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In our multimedia world, it’s no wonder podcasting has evolved beyond simply audio. People want the option to either listen to or watch their favorite podcasts, and that’s where our Pod2Vid service comes into play. Pod2Vid is a simple and powerful tool that allows you to convert your audio podcast into a video format, perfect for sharing on platforms like YouTube. The best part? You can enhance your podcast by adding images corresponding to each chapter, making your content even more engaging for your audience.

If you’d like to use Pod2Vid, order the Thrive Bundle from Blubrry now!

Why Video MattersFind Pod2Vid within the podcast dashboard sidebar under Episodes.The rise of video content is undeniable. YouTube, the second largest search engine in the world, has become a major platform for consuming all sorts of media, including podcasts. As more people turn to YouTube for their daily dose of entertainment and information, podcasters who only offer audio content might miss out on a significant audience segment. By converting your podcast to video, you’re opening the door to a whole new group of potential listeners—or viewers, in this case.

Pod2Vid makes this transition seamless. Whether you’re a seasoned podcaster or just starting out, this service is designed to be user-friendly, allowing you to create a video version of your podcast without the need for complicated software or extensive video editing skills. It’s an inexpensive solution that Blubrry Thrive Bundle customers can easily take advantage of to expand their reach.

How Pod2Vid WorksConverting your podcast to video with Pod2Vid is straightforward. Once you’ve created your podcast’s chapters and transcript, you’re ready to begin.

Here’s a step-by-step look at how Pod2Vid simplifies the video creation process:

  1. Select your Audio: You can start by uploading your podcast audio to Pod2Vid or selecting a media file already you uploaded. The platform accepts standard audio formats, making it easy to get started.
  2. Chapter Creation: Pod2Vid will create chapters based on AI Analysis of the content. You can add, delete, or modify the chapters.
  3. Choose Default Background and Titling.
  4. Choose Your Images: The magic of Pod2Vid lies in its ability to match your podcast’s chapters with images. You have several options for selecting images:
    1. Upload Your Own: If you have specific images in mind that perfectly capture the essence of each chapter, you can easily upload them directly into Pod2Vid.
    2. Access Unsplash: Pod2Vid is integrated with Unsplash, a popular platform offering a vast library of high-quality, royalty-free images. Search for the perfect image, and it’s added to your video with a click.
  5. Customize Your Video: After selecting your images, Pod2Vid will automatically sync them to ensure that the visuals change as your chapters progress and then finalize it for export.
  6. Publish to YouTube: Once your video is ready, you can easily publish it to YouTube, LinkedIn, X, Rumble or any other video-sharing platform. Pod2Vid makes the process smooth, allowing you to focus on creating great content rather than worrying about technical details.

Why Pod2Vid is a Must-Have for PodcastersPod2Vid is more than just a tool for creating video versions of your podcasts; it’s a way to enhance your content and engage your audience on a deeper level. Here’s why every podcaster should consider using Pod2Vid:

  • Expand Your Audience: By offering your podcast in audio and video formats, you cater to a broader audience. Some people prefer to watch content, especially with relevant visuals that enhance the listening experience.
  • Boost Engagement: Videos are inherently more engaging, mainly when they include visual elements that align with the content. With Pod2Vid, you can keep your audience hooked from start to finish.
  • Increase Visibility: YouTube is a massive platform with millions of users. By converting your podcast to video, you tap into this audience and increase your podcast’s visibility.
  • Cost-Effective Solution: Pod2Vid is part of the Blubrry Thrive Bundle, an affordable option for podcasters to enhance their podcast production. You don’t need to invest in expensive video editing software or hire professionals—Pod2Vid has you covered.

Are you excited? We are! Pod2Vid is an invaluable tool for podcasters looking to take their content to the next level. By offering your audience the option to watch or listen to your podcast, you’re meeting the demands of today’s multimedia consumers and setting yourself up for tremendous success.

With Pod2Vid, Blubrry makes it easy and affordable to create engaging, high-quality videos that resonate with your audience. So, why wait? Start converting your podcasts to video today and watch your audience grow!

The post Easily Convert Your Podcast to Video with Blubrry’s Pod2Vid appeared first on Blubrry Podcasting.

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It’s that time of year again! The time when Blubrry’s top-tier team crawls from the cozy confines of their home offices to meet at an out-of-the-way location. As always, we’ll explore new horizons and innovative ideas in podcasting — and we want your input.

At Blubrry Podcasting, we know that the heart and soul of the podcasting world thrive within the creative minds of podcasters such as you. You’re the ones who bring stories, knowledge, and inspiration to life, one episode at a time. As we prepare for our annual meeting in early October, we want to hear directly from you – our Blubrry family – about how we can better serve your needs and bring new, innovative ideas to the podcasting space.

We’re All Ears for Your Ideas!Every year, we gather our team to reflect on the past 12 months and strategize for the future. This year, more than ever, we want to ensure we are building and refining our tools and services to align with your evolving needs. Whether you’re an experienced podcaster or just getting started, your thoughts mean a lot to us. We’re here to listen to your feedback, ideas and suggestions about what works and what doesn’t, and to find out how we can improve.

Are there features you wish were available on your podcast hosting platform? Maybe you have thoughts on how we could make our IAB-certified statistics even more insightful. Or perhaps you’ve been using our Premium Podcasting (free trial for one more week) and Private Hosting plans and have ideas on how we could make those experiences even better. Whatever it is, we want to know!

Email ideas to support@blubrry.com or marketing@blubrry.com! Helping You Thrive with the Thrive BundleOne of our favorite offerings is the ever-expanding Thrive Bundle, a collection of features designed to elevate your podcasting game. From powerful IAB-certified statistics to dynamic ad insertion, the Thrive Bundle is packed with tools to help you understand your audience, grow your reach, and monetize more effectively. We’re proud of the Thrive Bundle, but we also know that there’s always room for improvement. Have you tried it out yet? If so, what do you think? Are there any features you’d love to see added or refined?

Explore Our Latest InnovationsWe’ve been hard at work this year, bringing innovative features like our Podcast AI Assistant (PAI) and Vid2Pod video-to-podcast conversion and, coming soon, a Pod2Vid service to help you take your podcast to the next level. Our Podcast AI Assistant is designed to make content creation easier than ever, with suggestions and assistance in everything from episode planning to show notes. Meanwhile, Pod2Vid transforms your audio podcast into a visually engaging video format, perfect for sharing on social media and expanding your reach to video platforms.

We’re thrilled with the feedback we’ve received so far, but we know that real growth comes from listening. How are these features working for you? What else could we develop to make your podcasting life easier, more creative, and more fun?

Media Mastering and MoreFor those looking to ensure the best audio quality, we offer Media Mastering services, which automatically enhance your audio to the highest standards. Whether you’re using Media Mastering or any of our other hosting plans, like our popular Premium and Private Hosting, we’d love to hear your experiences. Is there something we could be doing to make your workflow smoother or more efficient?

Make Your Voice HeardSo, how can you share your ideas? In the weeks leading up to our annual meeting, we invite you to reach out to us directly. Send us an email at support@blubrry.com, marketing@blubrry.com or comment on this post. No idea is too small, no suggestion too big. We value all feedback, and we’re eager to hear your perspective.

Let’s Build the Future of Podcasting TogetherAt Blubrry, we’re committed to providing a platform that empowers creators like you to shine. Your creativity drives the industry forward, and we want to be right there with you, supporting your podcasting path. Our annual meeting is an opportunity to reflect, innovate, and grow, and with your help, we know we can make Blubrry even better.

Thank you for being part of the Blubrry community. We look forward to hearing from you and shaping the future of podcasting — together. (And on that note, check out the Future of Podcasting YouTube session from earlier this month.)

We’ll follow up with some insights from the team meeting and ask you to weigh in on those as well. Remember, your voice is what makes us thrive. Let’s make this year’s meeting the most impactful yet!

The post Join the Conversation: Blubrry’s Annual Meeting is Coming in October! appeared first on Blubrry Podcasting.

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Replacing the Bad Podcast Advice with the GoodMike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there – but of course include the better ways to treat yourself and your podcast instead. Each don’t comes with a side of what to do instead and please remember, each podcaster is different.

Take this as seriously as you’d like – but we’re here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Without further ado, join us as we discuss the top 10 worst pieces of advice for your podcast.

Todays Hosts: Mike Dell and MacKenzie Bennett

#10: “All You Need is Passion, Equipment Doesn’t Matter”Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners.
Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional.

#9: “More Episodes = More Success”Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success.
Better advice: Stick to a manageable release schedule that allows you to create quality content consistently.

#8: “Don’t Bother with Editing, Raw is Real”Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged.
Better advice: Edit for clarity and flow, even if you want to keep it conversational.

#7: “You Don’t Need Show Notes or a Website”Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth.
Better advice: Always include detailed show notes and have a basic website to direct listeners for more information.

#6: “If You Build It, They Will Come”Why it’s bad: Simply launching a podcast doesn’t mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience.
Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base.

#5: “Monetize Right Away!”Why it’s bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic.
Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience.

#4: “Just Copy What’s Popular”Why it’s bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows.
Better advice: Find your unique voice and perspective; that’s what will draw in listeners.

#3: “Focus on Going Viral”Why it’s bad: Chasing virality often leads to gimmicky content that doesn’t retain a loyal audience. A single viral moment doesn’t guarantee long-term success.
Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit.

#2: “Make Your Podcast for Everyone”Why it’s bad: Trying to appeal to everyone often means your content is too broad and doesn’t resonate with a specific audience. A niche is key to growing a dedicated following.
Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners.

#1: “Don’t Bother with Marketing—Just Focus on the Content”Why it’s bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed.
Better advice: Always include marketing as part of your podcasting strategy. Use social media, collaborations, and even word-of-mouth to grow your audience.

Thanks for listening! Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode!


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Top 10 Worst Pieces of Podcast Advice and Why – PCI 414 appeared first on Blubrry Podcasting.

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The Premium Podcasting free trial continues through the end of the month! Our Premium Podcasting service is a game changer for podcasters, and this September, you have the opportunity to try it out for free. This service not only allows you to create exclusive, ad-free content for your fans but also offers a robust user management system that simplifies the process of handling subscriptions and payments.

With Blubrry’s Premium Podcasting, you can easily manage your subscriber base through a comprehensive user management panel. This feature enables you to view user subscriptions, monitor expiration dates, and track earnings and payouts—all in one place. The intuitive interface makes it easy to stay on top of your premium content business, ensuring that your subscribers are satisfied and your revenue streams are optimized.

This user management feature is especially valuable for podcasters who are scaling their premium content offerings. As your subscriber base grows, managing subscriptions and payments can become increasingly complex. Blubrry’s user management system takes the hassle out of this process, allowing you to focus on creating the content your audience loves. Don’t miss the chance to explore this feature and more with Blubrry’s free trial of Premium Podcasting in September—streamline your workflow and enhance your podcasting business with this powerful tool.

Hop on your dashboard at Blubrry.com and try Premium Podcasting now!

The post Free Trial: Simplify User Management with Blubrry’s Premium Podcasting appeared first on Blubrry Podcasting.

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From the Founder: At Blubrry Podcasting, we’ve always stayed true to our core values — putting creators first, being transparent, and operating with a commitment to ethical practices. I’ve been fortunate enough to build this company with an incredible team of individuals who share these beliefs, and together we’ve shaped Blubrry into more than just a podcasting platform. It’s a place where podcasters can grow and express themselves freely.

The Story of Our BeginningWhen I founded Blubrry, it was out of a deep understanding of what podcasters genuinely needed. I’ve been in the podcasting world, creating content weekly since its early days, so I know firsthand the struggles that creators face — from technical challenges to audience growth, motivation to continue when it seems no one is listening, and monetization. My journey as a podcaster set the foundation for Blubrry and I wanted to create a space where every podcaster — no matter their show size or resources — can access the tools and community support they deserve.

This week, we are recording our history, and I cannot wait to share all the nuances of the beginning and the vision we had then that continues today. I’m grateful to have been able to build this company alongside incredibly talented and dedicated individuals. While our team is small, everyone’s talent contributes to ensuring our products and services are built with creators in mind.

Advocating for Creators’ RightsAs a podcaster, I’ve always been passionate about protecting the rights of creators. From the very beginning, Blubrry has been an advocate for podcasters’ rights, whether that’s ensuring they retain ownership of their content or making sure they’re getting a fair deal when it comes to monetization. We don’t sell or share podcasters’ data with third parties, and we’re fully transparent in how we operate. Our users can trust that their personal information, as well as their listener data, is safe with us.

Ethical AI Practices Aligned with Our ValuesIn today’s tech landscape, artificial intelligence is becoming a significant part of the conversation, and we’re making sure that any AI we integrate into Blubrry supports our commitment to ethical practices. We’ve seen how AI can be misused, and we’re committed to using it to align with our values — protecting creators’ privacy, enhancing their experience, and never compromising their trust. We believe that AI can help make podcasting easier and more efficient, but we’ll never sacrifice our commitment to our users’ best interests. That’s a promise we’ve always kept and always will.

Our Unique Value PropositionWhat sets Blubrry apart is our dedication to our creators. We’re a company built by podcasters for podcasters, and we understand what podcasters are going through because we’ve been there ourselves. We’ve always prioritized the needs of our creators, and that’s why so many people choose Blubrry over other platforms. Our experience as a company of podcasters is at the heart of everything we do. Whether through storytelling, sharing our expertise, or offering innovative products, we always focus on what’s best for our creators.

Expanding Educational Resources and SupportWe know podcasting can be challenging, especially for those just starting out. That’s why we’ve invested heavily in creating educational resources that help podcasters succeed. From guides and tutorials to webinars and one-on-one support, we offer everything a creator might need to overcome the obstacles in their path. It’s rare to pick up the phone, talk to a fellow podcaster, and get support from someone who has been in the trenches just like you, but that is exactly what Mike, Dave and Shawn do. I make myself available to provide personalized assistance as well, and we’re constantly working on expanding our resource library to address the evolving needs of podcasters. We don’t just want our creators to survive, we want them to thrive.

Moving Forward with IntegrityAs Blubrry grows, we’re staying true to our core mission. We’ve built this platform on trust, transparency, and a deep understanding of what creators need to succeed. Our firsthand experience with the challenges of podcasting, combined with our commitment to ethical practices, makes Blubrry a unique and authentic partner for podcasters.

We’ll keep fighting for creators’ rights, protecting their data, and offering the tools and resources they need to reach their full potential. Blubrry isn’t just a platform — it’s a community, a partner, and an advocate for creators as passionate about podcasting as we are. And I couldn’t be more proud to lead this team and continue this mission.

Todd Cochrane – Blubrry Founder

The post Blubrry Podcasting: A Creator-First Path of Advocacy, Innovation, and Integrity appeared first on Blubrry Podcasting.

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Best practices for repurposing your video for your podcastToday, the Blubrry team provides their perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast’s potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast episodes with strategic repurposing!

Why Repurposing Video for Podcasting is a Smart Strategy• If you make video content, it is an efficient use of that video in some way for your audio podcast.
• Using your video content for audio podcasting will expand your distribution to all of the podcasting platforms and apps where it would not be available if just video on YouTube or Rumble or Twitch.
• Creating multiple touchpoints for your brand.
• Enhancing SEO through video and audio formats.

Types of Video Content to Repurpose• Webinars or Live Streams (long-form content).
• YouTube or Rumble videos (how-to guides, tutorials).
• Interviews, guest appearances, and virtual panels.
• Social media videos (Instagram Lives, TikTok, Facebook, etc.).

Best Practices for Converting Video to Podcast Audio• Audio Quality Matters: Please do not ignore this in your video! Ensure good audio quality in the original video.
• Editing for Audio-Only: Remove any visual-dependent content (cut sections that don’t translate well to audio)
• Add New Intros/Outros for the audio version
• Add custom context for podcast listeners who weren’t part of the video experience.
• Adapt Content for an audio Podcast Audience
• Describe any visuals that may not make sense in an audio format.
• Keep pacing in mind—video might move slower because it’s visual; adjust for audio listeners.

Tools and Techniques for Efficient Repurposing• Software options for converting video to audio (like Audacity, Descript).
• Using AI tools to generate show notes, transcriptions, or social media posts based on video content.

Repurposing Beyond Just the Audio• Tell the audience in the video and audio versions that the episode exists in both formats and how to find each.
• Share clips on social media platforms (short video snippets or audio teasers).
• Include both formats in newsletters.
• Encourage cross-promotion between video and audio platforms.

Common Pitfalls to Avoid• Ignoring audio quality in video recordings.
• Leaving too much visual-dependent content in the audio version.
• Not tailoring the content for the podcast audience (assuming they can see what video viewers can).
• Over-editing or under-editing the original video content.

Thanks for listening! We will be back next week with another Podcast Insider and it’s going to be a good one!


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Enhance Your Podcast Strategy with Smart Content Repurposing – PCI 413 appeared first on Blubrry Podcasting.

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This September, we’re offering a free trial of our Premium Podcasting service, a powerful tool that enables you to create exclusive, ad-free content for your most devoted listeners. One of the key features of this service is feed protection, which ensures your premium content is securely delivered to your audience.

With Blubrry’s Premium Podcasting, you can create custom podcast feeds protected by authentication secured through a username and password. This feature allows you to maintain control over who accesses your exclusive content, ensuring that only paying subscribers can enjoy your premium episodes. By protecting your content, you not only safeguard your work but also enhance the value of your premium offerings, creating a sense of exclusivity for your most loyal fans.

This feed protection feature is particularly useful for podcasters who want to offer content that is not available to the general public, such as bonus episodes, behind-the-scenes insights, or early access to new releases. By securing your content, you can build a dedicated subscriber base that appreciates the value of your exclusive offerings. Take advantage of this free trial in September to explore how Blubrry’s Premium Podcasting can help you secure and monetize your podcast content effectively. And let us know what you think!

Hop on your dashboard at Blubrry.com and try Premium Podcasting now!

The post Premium Trial: Securing Your Podcast appeared first on Blubrry Podcasting.

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In August we saw a big bounce in new episodes, and that’s great news after a slow summer. We were also happy to notice that the completion average for listener retention leaped to nearly 85%, up from 79% last month. Pat yourselves on the back, podcasters! You’re doing great.

Let’s keep that momentum going — and monetize while we’re at it! Throughout September, we’re offering Premium Podcasting on a free trial. Shows with hosting will have access to the addon automatically. Simply head into the Premium Podcasting settings and set up your premium listing!

832,346 New Episodesin the Blubrry DirectoryTOTAL EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeRanges are determined during the reporting period when a show meets the threshold once, aka 10,001 listens/downloads, etc.. When a show meets the threshold, we include all episodes for the past 30 days that were published a minimum of 10 days.TOP CLIENTSHow Podcasts Were Consumed in Augustby PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSSites Largest Podcast Growth in AugustMost of these countries represent very small podcast listenerships, to begin with, so the proportion of growth can seem dramatic.

BLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of Sept. 4): 4,256,374The post August 2024 Statistics Report appeared first on Blubrry Podcasting.

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We think private and premium podcasting are so important and helpful in today’s landscape of podcasting formats that we’re rerunning this episode for you.

Private and Premium Podcasting Use CasesKeeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.

Today’s Hosts: Todd Cochrane and Mike DellWe review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website.

Why You Should Use Private or Premium Podcasting by BlubrryPrivate podcasting offers a highly secure method for communicating with your team members effectively.

Use cases:

  • Proprietary business information for companies and organizations
  • Employee communication (instead of memos)
  • Membership information for an organization or club
  • Training videos and other information for onboarding employees or members

Pros:

  • More secure
  • Dedicated app for listening/viewing content
  • Dedicated page (PWA) for listening/viewing content
  • More control over who listens

Cons:

  • Higher cost
  • The inability to subscribe in “normal” podcast apps

Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.

Use cases:

  • To monetize a show that is popular without the need for advertising
  • You can offer ad free versions of your show to subscribers
  • You can have early access for subscribers
  • Publish bonus content for your free podcast if people subscribe

Pros:

  • Less costly than private
  • Ability to subscribe in podcast apps
  • Can be done on your own domain
  • More control of the look and feel

Cons:

  • Less secure
  • Harder to manage (in most cases)
  • Requires another plugin (membership plugin) to implement on WordPress

Both private and premium podcasting are great solutions to navigating online relationships with listeners, necessary in a remote world.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post When to Use Private and Premium Podcasting – PCI 412 appeared first on Blubrry Podcasting.

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Your faithful audience members deserve the best of your best when it comes to your podcast. And you deserve the full support of your fan base. That’s why now is the perfect time to try out Blubrry’s Premium Podcasting option for free throughout September. Shows with hosting will have access to the addon automatically. Simply head into the Premium Podcasting settings and set up your premium listing!

Blubrry’s Free Premium PodcastingFor podcasters looking to elevate their content, Blubrry’s Premium Podcasting offers a remarkable opportunity this September—a free trial of the Premium Podcasting service. This tool is designed to empower you to create exclusive, ad-free content for your most dedicated fans, ensuring they receive high-quality experiences tailored to their preferences.

One of the most impressive features of Blubrry’s Premium Podcasting is its dual publishing capability. This feature allows you to simultaneously publish premium content on both Apple Podcasts Subscriptions and Blubrry’s platform. With delegated delivery, you can effortlessly manage your premium content across these platforms, maximizing your reach and revenue. This flexibility ensures that your premium listeners can access your exclusive content through their preferred channels, whether on Apple Podcasts or Blubrry.

By leveraging this dual publishing feature, you can tap into the vast audience on Apple Podcasts while maintaining a direct connection with your most loyal fans on Blubrry. The seamless integration between these platforms allows you to streamline your workflow, focusing more on content creation and less on managing multiple platforms. Don’t miss out on this game-changing opportunity—try out Blubrry’s Premium Podcasting for free this September and take your podcast to the next level.

Learn more about Premium Podcasting. Questions? Contact our support team here!The post Experience Blubrry’s Premium Podcasting appeared first on Blubrry Podcasting.

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Madness Amid H.H. Holmes and the 1893 World’s FairIn the newly released, nine-episode podcast No Holmes Barred, Daniel Ciarrocchi casts listeners into the chilling world of H.H. Holmes, America’s first documented serial killer, who stalked the streets of Chicago during what was supposed to be one of the city’s most celebrated events – the 1893 World’s Fair. Holmes, whose real name was Herman Webster Mudgett, was a cunning and charismatic sociopath who constructed a labyrinthine mansion, later dubbed the “Murder Castle,” explicitly designed to ensnare and kill his victims. Behind its deceptively mundane facade, Holmes committed acts of unspeakable horror, murdering between 20 to 200 people, dismembering their bodies, and disposing of them in his hellish home.

But Holmes’s gruesome spree was not the only dark tale unfolding in Chicago during the World’s Fair. Billed as the “White City,” this grand event was rife with greed, narcissism, and a disturbing undercurrent of racism. The fair’s planners – who were more concerned with outdoing one another than with the welfare of their workers among their many sins – created an environment riddled with human rights violations. Workers toiled under perilous conditions for meager wages, and the fairgrounds themselves hosted dehumanizing “human zoos” that displayed individuals from around the world as mere curiosities for Western amusement.

Our September Podcaster of the Month, Ciarrocchi notes that amid these grim realities, some light did manage to pierce through the shadows. The 1893 World’s Fair also gave birth to enduring innovations and cultural icons, such as the Ferris wheel and the coveted caramel popcorn treat, Cracker Jacks, which would become a staple of American snacking. Tight-knit communities came together and took a stand against the deplorable working conditions. Surprisingly, the bizarre spectacle that was the 1893 Chicago World’s Fair provided momentum for workers’ rights.

With a launch that correlated with Ciarrocchi’s appearance (and two-time winner) on Jeopardy in the spring of 2023, No Holmes Barred explores the dichotomy of these many worlds in a laugh-outloud, dark satire and unsettling examination of the sinister and spectacular elements that coexisted in the heart of 1893’s Windy City.

In the case of No Holmes Barred, it’s kind of like it’s nonfiction and yet kind of historical fiction and what is it? Yeah. How would you describe it?That’s a good question because I still haven’t figured out the elevator pitch of how to describe it. I would say that it is an audio fiction story; an old-time radio play in that sort of style. It is a true crime story. It is a historical fiction story. It’s also a dark satire based on all the events that happened at the time, which were too strange for fiction. So, I had no interest in trying to shoehorn plot points because these real events were already so fascinating. How did this get from point A to point B? Because we know the ‘what’, we don’t know enough about the ‘how.’ That was also where the fun part came in for me. I kept asking myself, ‘What were these conversations like?’ and soon I had a script and now we’re here.

What was it about H.H. Holmes and the 1893 Chicago World Fair that piqued your interest? What was the trigger that made you think, ‘Oh my gosh, this is what I need to write about?’It’s interesting because I don’t think it was any one thing. I don’t think there was an ‘a-ha’ moment for me. I think it was just a lot of things coming together at once.

Daniel CiarrocchiMy stepmother grew up in Chicago during the 40s and 50s, which of course was not during the 1893 World Fair. But I got to go there as a kid and got a feel for the city. And later in life, I think being curious and coming across true crime stories, led to reading about H.H. Holmes. At first glance, he’s a guy who built a house dedicated to murdering people, but it wasn’t just that. So I did delve into the subject, but weirdly enough, I became much more fascinated by the story that was surrounding all of the murders, not the murders themselves.

A lot of information out there on Holmes kind of paints him as a boogeyman. And don’t get me wrong, he 100% is. But I think he’s actually even scarier than that because he had very ‘human,’ and relatable motivations. I think it’s deeply unsettling but worth exploring when people find themselves relating to those sorts of things—like prosperity and power—even if they wouldn’t kill to achieve that. I also thought the backdrop of 1893 Chicago was even more fascinating. So that’s what I wanted to bring to the listeners; just a sense that there is something deeper going on with this story. This show does not lionize Holmes, but there’s definitely some depth to this story and these characters that I wanted to bring to light.

Many of us were aware of Holmes before, and I was aware of the Murder Castle correlation with the World Fair. But until researching your podcast, I had no idea how bizarre and absolutely absurd the spectacle of the World Fair was. You do a really good job of combining his story with the World Fair and how these things came together in madness! If there were a positive outcome of that world fair, other than Cracker Jacks, what occurred that furthered us as a society?Well, you’re right about the Cracker Jacks, and thank you for not just glossing over that! You did have some debuts of some products that we still use, Wrigley’s Gum, also Pabst Blue Ribbon beer, which I think actually debuted considerably before the fair, but it’s where it got its actual blue ribbon. But as I was reading about this fair and just everything that went on behind it, I just couldn’t ignore the parallels—between this kind of ruthless industriousness of 1893, and a lot of corruption and societal issues we have today.

We just tend to think, ‘Hey, we’re so far removed from this ridiculous time,’ and it’s implied that we’ve progressed since then. But have we? So those are the kinds of things that I really lean into, as the story evolves. That being said, it’s still very much a true-crime historical-fiction satire, and it sticks to its roots.

Well, I guess there are no human zoos anymore or are there?Thankfully there have been huge strides for workers rights in particular and Chicago was often in the middle of it. In 1890s America, there were little to no protections for workers, whatsoever. And Chicago—and just the Midwest, in general—was a really inspiring region during that time just because of how much tight-knit communities did stand up to people who were literally trying to exploit them. I think you have to look at events like Haymarket, and the podcast also touches on the Waukesha Spring Water Co. that literally tried to build a pipeline from a town in Wisconsin all the way to the fair in Chicago, and tried to by coming in the night. I won’t give too much away though, but I’ll say the town was ready.

You outline all the chaos and the weirdness of the World Fair, and it was about greed and racism and narcissism and corruption. But when it comes to Holmes, did you find out what his actual motivations were?I want to preface that this is coming from me as a consumer, not as an expert in criminology or psychology. But from what I understand with serial killers, there are ‘process killers’ who just enjoy the act inherently, and ‘product killers,’ who do it for the end result. Holmes, I think, was not only both, but I think there was a deeper motivation for him that a lot of other serial killers hadn’t typically exhibited.

H.H. HolmesFor starters, I think Holmes was motivated by the grift; there was just no end to what he would do to get ahead. There, for sure, was a motivation of the thrill for him. But there’s also this entirely separate component where he was this ruthless, power-crazy entrepreneur at the same time, and he was a savvy one if you consider pure crookedness to be savvy.

He was very persuasive and charismatic. He would find ways to sign off his debt to unsuspecting people who trusted him. He never seemed to embark on any relationship with anybody unless he thought he could exploit them in some way, shape, or form. He killed for money, he killed for power, he killed maybe because someone just got in his way. It was all of those things. But at the core, he was just a conman who simply had no limits to what he would do.

What was your process of finding the voice actors and honing in on the characters and what was the whole production process? I would like to know what kind of equipment you use. I mean, just the whole back end of it.

I live in a great city. I live in Baltimore, and there’s such a thriving arts community here, and to be honest, it is a community that I would love to get more acquainted with. I was lucky enough to have a network of people who had theater experience and also just were really good actors. Some people had less experience, but a lot of raw talent and distinctive voices. I lucked out in having so many people come to be a part of this.

I was really happy that Sam Sessa came along; he has such a smooth radio voice and a lot of range that he put into Daniel Burnham as one of the lead characters. Another great actor named Matt Gal—who I did meet while I was in L.A. taping Jeopardy, funnily enough—was perfect for the role of Patrick Prendergast. So that was another added bonus of that experience for sure.

There are also not just voice actors, there are sound effects, there’s music too, and you have to think of the whole story as an entire soundscape when you’re producing it. So compound that again, with the fact that it’s 2024, there’s just so much capability these days for tracking and working on things from home. So I actually had a lot of submissions of vocal tracks from people who were in their own home setups, and that can be challenging to put together into one cohesive show. I would be extremely remiss if I did not mention the absolute sterling work of my engineer, Evan Kornblum, who succeeded in that and also tracked all my lines in particular. He tracked so many lines during this, and he mixed and sequenced everything.

We did have a lot of constraints with resources. But those constraints, I think, kind of force you to be creative as well. So I loved just pouring through the public domain and a lot of free-use sound effects and assets like that. At times, we found really fun challenges in seeing how to fit some really stupid elements into the podcast. I can’t wait to have that chance again.

Did you guys ever get together in the same room in record, or was it remote and then your engineer put things together?It depended on feasibility and preference. A lot of people like to work alone, I think. For me, I have a background in music, and whenever I would be playing guitar and recording in a studio, I could do it myself, but I prefer having a producer there telling me, ‘Dude, that sucked. Do it again.’ And just having that extra push, really, that’s the kind of worker I am. I like being challenged. But to answer your question, yes we would have people in the same room at times, but all of the lines that we recorded were always one at a time, individually. Sometimes we’d have someone recording, but I’d be in the room maybe reading from a script, acting that scene with them. But overall, it depended on preference and circumstance.

We could get creative, too. If the character is supposed to be out of breath, I’d be like, go jump up and down for 30 seconds, or something. Or ‘here, bite into this sandwich and then say this next line with your mouth full,’ or something like that.

That sounds like a blast! No Holmes Barred is great – it’s kind of like an old-fashioned radio show that you would hear in the 40s 30s and 50s, but how long did each episode take, and how often did you publish each?Daniel Ciarrocchi on JeopardyTruth be told, I backed myself into a little bit of a corner. To start off, I had already written the script and the show was in pre-production when I was filming my Jeopardy appearance, which would’ve been February 2023. I knew that the Jeopardy episode was going to air in April 2023. So in one of my interview segments with Ken Jennings, he asked me what I’d been working on and I got to talk about the podcast. And as soon as those words left my mouth, I was thinking, ‘Huh, I probably should give people something to listen to by April. What do you think?’ So, I flew by the seat of my pants, honestly, just to release that first episode. Thankfully, it was ready and became a fun sneak preview.

I went on to just release the episodes sporadically, whenever they were done. I wasn’t too caught up with consistent release dates, even though consistency is king with podcasts. At the time, I simply wanted the idea to be out there. I just wanted people to have something to listen to. I was also eager to show the world what kind of stories I like to tell and the way I like to tell ’em. So yeah, I definitely jumped the gun a bit, but now that I’ve got all the episodes out and ready, I can sell people on a finished product instead of just Chapter One.

On that note, when you were talking about being a writer you said something about your writing style. How would you classify that and what other sorts of creative ventures have you delved into?I love subversion. I love satire. I love writing because it helps me process the world around me or far away from me. I know that sounds a little over-inflated, but really, what I like most about writing is that it helps me connect with people; It helps me express what I’m feeling in ways I can’t always articulate. But as the idea gets more and more fleshed out, I realize, ‘Hey, maybe I’m not the only one who feels this way. Maybe there are other people who might feel seen if I put this out there.’ I understand just how powerful that feeling can be as part of the audience. I mean, just speaking from my experience, just when somebody conveys to you that, ‘yeah, I get what you’re going through,’ and there’s comfort in that. I do like to pay that feeling forward as much as I can—if I can manage to at all.

As far as what else I’ve done, well, it is probably a little too early to talk about, but I can say I did sell a movie script recently to a small, independent studio and production will get going in early 2025. So I am excited about that.

As far as what a lot of what I’ve done publicly though, I am a recovering journalist. I actually wrote about fantasy football for SB Nation about 10 years ago. I actually won an award for ‘Newcomer of the Year’ from the Fantasy Sports Writers Association. That’s where I kind of got started when it comes to publishing. But as you can see, that is a far cry away from the kind of stuff I’m doing now.

And what is your next step now that you’ve gotten all nine episodes of No Holmes Barred published? What are you looking at? Is there something else in U.S. history that just goes beyond the absurd and spectacular that you’re going to follow up with this?Chicago World Fair 1893I’m always looking at absurd history, especially absurd American history. I’ve always wanted to do something about the early days of Major League baseball because it was a similar era as Holmes’s story, and I just remember hearing so many ridiculous stories.

As far as what’s next, I know there is a community out there for No Holmes Barred. There are true-crime fans, there are people who are interested in history and people who just need to turn their brains off and laugh sometimes at just the state of the world—not just the state of today, but how it’s kind of always been. There are also people who like all three of those things, so I want to build a space with No Holmes Barred, because it would be a space for those people to nerd-out together with me. I think that it is also a topic that people can take some solace in, apply some lessons from, and hopefully make life a little bit easier.

Social Media:

  • Facebook: Page
  • Instagram: @NoHolmesBarred
  • YouTube: @NoHolmesBarred

Listen to the show:

  • On its website or directly via RSS
  • Apple Podcasts
  • Spotify
  • Rephonic
  • Audacy
  • YouTube: @NoHolmesBarred

Get In TouchQuestions, comments, interview requests, or sponsorship inquiries? Get in touch with Ciarrocchi at noholmesbarred@gmail.com.

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In this encore episode of Podcast Insider, we review best practices when navigating industry events. In this retro-but-still-relevant episode, hosts Todd Cochrane, Mike Dell and MacKenzie Bennett share their extensive experiences and practical tips about attending industry conferences. The episode opens with Dell briefly introducing their experience at the Podcast Movement conference in Washington, D.C. last week.

Recent Experience – Mike opens with insights from the Podcast Movement conference in Washington, D.C.

Flexibility at the Event – Todd underlines the value of adaptability for spontaneous engagements and social events at conferences.

Real-Life Examples
– Mike talks about gaining listeners by attending a niche event related to his “Fast Food History” podcast.- Todd discusses how attendance at CES and DragonCon enhanced connections and podcast reach.

Building Credibility and Network
– Importance of press passes highlighted.
– Todd mentions a successful networking example with GoPro at CES.

Practical Tips for Industry Events
– Wear comfortable shoes.
– Stay hydrated and manage health.
– Be prepared but open to new opportunities.

Networking Importance
– MacKenzie and Mike tout networking as key to gaining speaking opportunities and insights.

Production and Content Creation Insights
– Challenges and strategies for live broadcasting at events like CES and post-production efforts discussed.

Advice for New Conference Attendees
– Dress comfortably, manage time efficiently, keep devices charged, and maintain health with hand washing and sanitizing.

Looking Forward
– It’s good to start with local events and progress to national conferences.
– Invite listener engagement through upcoming events and their website for more resources.

Episode Conclusion – Todd encourages maximizing conference experiences for personal and podcast growth.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Networking and Navigating Industry Events: Tips from the Pros – PCI 411 appeared first on Blubrry Podcasting.

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For Blubrry podcasters, Premium Podcasting is a game changer, allowing you to monetize and create exclusive, premium, ad-free content for your most dedicated fans. And now, for the entire month of September, you can experience this powerful tool on a free trial basis.

With Premium Podcasting, you can easily publish bonus episodes directly from Blubrry’s platform to a paying audience. Your listeners can access these exclusive shows via desktop and mobile apps, ensuring a seamless experience. This is your chance to elevate your content and earnings by catering to the growing demand for high-quality, exclusive experiences.

One of the standout features of Blubrry’s Premium Podcasting is the ability to dual publish to Apple Podcasts Subscriptions through delegated delivery while simultaneously sharing with your premium listeners on Blubrry. This flexibility allows you to maximize your revenue streams by leveraging Apple Podcasts and Blubrry Premium.

Here’s How Premium Podcasting Works: Feed Protection: Create custom podcast feeds with authentication secured by username and password. * User Management: Easily view user subscriptions, monitor expiration dates, and access a robust panel displaying earnings and payouts. * Free Subscription Option:* Offer free access to premium content to up to five selected listeners.

When Premium Podcasting is not on a free trial, this service costs $10 a month per podcast, with Blubrry taking a 15% fee on subscriptions. A minimum monthly subscription of $3 is required, and the service is designed for no refunds to minimize chargeback processing fees.

To use Premium Podcasting, you must have a Blubrry podcast hosting plan, which enables you to publish premium content alongside your public episodes.

Yes, you can choose to have a completely premium show, with no public episodes aside from promotional ones to advertise your premium content. Whether you use the Blubrry Dashboard or the PowerPress plugin, managing your public and premium episodes is straightforward.

This September is the perfect time to explore how Premium Podcasting can help you turn your passion into profits. Whether you’re a seasoned podcaster looking to expand your horizons or a newcomer eager to monetize your content, Blubrry’s Premium Podcasting—available on a free trial this month—is the solution you’ve been waiting for.

The post Unlock Your Podcast’s Potential with Premium Podcasting – Free Trial in September! appeared first on Blubrry Podcasting.

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Podcast Websites: What Do You Need in 2024?As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners.

Creating a website for a podcast offers several benefits and serves multiple purposes, enhancing the podcast’s reach, engagement, and overall success. We at Blubrry HIGHLY recommend a website, but we will also talk about why you might not want a podcast website.

Today’s Hosts: Mike Dell and Todd CochraneReasons for a Podcast Website:A central hub for your show – Moonbase Alpha!* There is no better place to send your listeners than YOUR site. * If you disappear from one of the apps, people know where you are.

SEO

  • Feeding the search engines is going to help you get found when someone searches your subjects and guests.
  • Allows you to write better show notes that can be found by the search bots.

Branding

  • Having your own website gives you total control over your branding.

Engagement

  • Having a forum, contact form, and email list signup on your website gives your listeners a place to interact with you and your show

Monetization

  • Your own site gives you a place to promote your sponsors, sell merch, sell your own consulting services and other things like Adsense ads

Extra content

  • Blogs
  • Video
  • Transcripts
  • Additional resources

Analytics (web)

  • You can setup Google Analytics or another web analytics system and get some more information about how you listeners and web visitors use your site.

A place to put…

  • Your podcast player(s)
  • Episode Archive or playlist player
  • Expanded show notes
  • Contact info
  • Announcements
  • Merch store
  • Ads
  • Your services/products

Why you might NOT want a websiteShort on Time

  • Maintaining a website CAN take some time

Technical Skills

  • Not everyone is cut out to build a website, But it’s not as hard as you might think

Cost

  • Domains
  • Web hosting
  • Blubrry will give you a website with podcast hosting

Focus on Core content (the audio)

  • You just want to do the show and not mess with the rest
  • Keeping it simple

Social Media

  • If you already have a big following on social media and that is where your listeners interact with you

Thanks for listening! Check back next week for another Episode of Podcast Insider!

Subscribe & Follow:

  • Subscribe to our podcast for more insights and updates.
  • Follow us on social media for the latest news and tips!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Podcasting Websites: Your 2024 Guide to Success – PCI 410 appeared first on Blubrry Podcasting.

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We’re excited to offer you a free trial of the Thrive Bundle throughout August. We’ll take a look at each of the Thrive features throughout the month and highlight the assets within the bundle in our Podcast Insider blog!

Blubrry hosting customers, there are 10 days left for you to elevate your podcasting game with our free trial of the comprehensive Thrive Bundle. Throughout August, we are offering this powerful package, designed to provide you with essential tools to enhance your podcast’s performance and growth. Don’t miss out on this exclusive opportunity to experience the Thrive Bundle’s innovative features. In addition to the features we’ve highlighted so far this month, check the following out and see how they will benefit your podcast!

Episode Comparison: Optimize Your ContentOne of the standout features of the Thrive Bundle is the Episode Comparison tool. This feature allows you to compare up to five episodes using the trending episodes feature, giving you insights into which episodes had a faster uptake from listeners. By understanding what resonates with your audience, you can fine-tune your content strategy, creating episodes that capture and retain listener interest.

Listener and Subscriber Tracking: Measure Your GrowthKeeping track of your podcast’s growth is crucial for success. The Thrive Bundle includes a unique Listener and Subscriber Tracking feature, providing detailed insights into your audience’s growth patterns. This one-of-a-kind stats tool lets you see if your show is gaining traction, enabling you to make informed adjustments to your content and marketing strategies to fuel continued growth.

Average Daily Plays Statistic: Understand Your EngagementThe Average Daily Plays Statistic is a unique metric included in the Thrive Bundle, offering a clear picture of your podcast’s growth and long-tail consumption. This feature helps you understand how your audience engages with your content on a daily basis, allowing you to optimize your release schedule and promotional efforts for maximum impact.

Promote Your Success with Apple Podcast ReviewsLeverage the power of positive feedback with the Apple Podcast Reviews feature within the Blubrry stats dashboard. This tool enables you to highlight your accolades on social media, showcasing glowing reviews to attract new listeners and boost your podcast’s credibility.

Don’t let this opportunity pass you by. Take advantage of the Thrive Bundle free trial throughout August and unlock the full potential of your podcast with these advanced features. Sign up for the Thrive Bundle for only $10 a month and watch your podcast thrive!

The post Thrive Trial: More Features to Explore! appeared first on Blubrry Podcasting.

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We’re excited to offer our Blubrry hosting customers a free trial of the Thrive Bundle throughout August. We’ll take a look at each of the Thrive features throughout the month and highlight the assets provided in the bundle in our Podcast Insider blog!

Unlock Your Podcast’s Potential with Blubrry’s Quicklinks Feature

Connecting with your audience and expanding your reach is critical for podcast success. Blubrry’s Quicklinks feature, part of the inexpensive Thrive Bundle, offers an ingenious solution. This one-stop spot consolidates all essential information about your podcast, making it easy for your audience to find and share your show. With the Thrive Bundle free trial throughout August, it’s a great time to set it up and check it out!

Comprehensive Podcast Information at One Click

Quicklinks provide everything your audience needs to connect with you. This feature includes:

  • Host name(s) and show bio: Introduce yourself and your show to potential listeners.
  • Personal website link: Direct your audience to your online home.
  • Most recent episode player: Showcase your latest content effortlessly.
  • Entire catalog access: Allow listeners to explore your complete collection of episodes.
  • Social media platforms: Centralize all your social media channels.
  • Podcast destinations: Ensure your podcast is accessible on major platforms like Apple, Spotify, and Google.

Boost Your Presence and Engagement

The Quicklinks feature doesn’t just simplify audience access; it enhances your podcast’s visibility and shareability. By choosing your keyword, you can create a custom URL, making it even easier for your fans to find and share your content. With all your social media channels in one place, you’ll expand your presence and grow your follower base seamlessly.

Effortless Setup and Unlimited Potential

Creating your Quicklinks page is simple. With just a few clicks, you’ll have a comprehensive hub for all things related to your podcast. This ease of use, combined with the potential to reach and engage more listeners, makes Quicklinks a must-have tool for any podcaster.

Try It for Free in August!

Blubrry’s Quicklinks is part of the Thrive Bundle, on a free trial for hosting customers throughout August. Don’t miss this opportunity to enhance your podcast’s reach and simplify how your audience connects with you. Embrace the power of Quicklinks and watch your podcast thrive!

Give Thrive a try throughout August, and if you like it sign up for these extensive features for only $10 a month!

The post Thrive Trial: Give Audiences a Quick View of Your Podcast Details with Quicklinks appeared first on Blubrry Podcasting.

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The Blubrry Thrive Bundle offers a comprehensive suite of tools designed to enhance your podcasting experience, making it easier to create, promote, and analyze your content.

Today’s Hosts: Todd Cochrane and MacKenzie BennettHere are some key benefits of Blubrry’s Thrive Bundle:Podcast AI Assistant (PAI): Episode Planning: Assists with generating intelligent episode topics, guest questions, and bios. * Post-Production: Creates transcripts, suggests titles, generates show summaries, bullet points, and episode art. * Social Captions: Crafts platform-specific promotional content to extend your reach. * Clip Highlights:* This feature will allow the creation of promotional clips for social media​.

Dynamic Ad Insertion:* Enables pre-roll, allowing you to monetize your content more effectively. * Supports multiple campaigns and provides real-time performance metrics to optimize advertising efforts​.

Advanced Podcast Metrics:

  • Episode Comparison: Compare the performance of up to five episodes to identify trends and optimize content strategies.
  • Listener and Subscriber Data: Unique metrics to track your show’s growth and adjust strategies accordingly.
  • Average Daily Plays: Insights into your podcast’s growth and long-term consumption trends​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​.
    Event Tracker: Coordinate critical dates for your podcast and how it affects your stats.

Quicklinks Features:* Customizable links to direct your audience to various destinations such as your website, donation pages, and more. * Enhanced engagement features including external hyperlink support and analytics tracking​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​.

Apple Podcast Reviews Integration:* View and share your Apple Podcast reviews directly from the Blubrry stats dashboard, helping you to promote your podcast’s accolades on social media​ (Blubrry Podcasting)​.

Thrive Is Included in August* For the entire month of August all of our thrive features are available to any hosting customer * We are constantly adding new features to the Thrive Bundle * Affordable after the fact, for an additional $10 a month

Overall, the Thrive Bundle aims to streamline your podcast production and promotion processes, allowing you to focus more on creating high-quality content and engaging with your audience​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​.

For more details, you can visit the Blubrry Thrive Bundle page and the related blog posts on their website.


Subscribe & Follow:

  • Subscribe to our podcast for more insights and updates.
  • Follow us on social media for the latest news and tips!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Deep Dive into Blubrry’s Thrive Bundle Features – PCI 409 appeared first on Blubrry Podcasting.

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We’re excited to offer you a free trial of the Thrive Bundle throughout August. We’ll take a look at each of the Thrive features throughout the month and highlight the assets provided in the bundle in our Podcast Insider blog!

Maximizing podcast monetization is a key goal for any podcaster, and Blubrry’s Thrive Bundle offers an unparalleled tool to help you achieve this: Dynamic Ad Insertion (DAI). Participating in the free trial this August and subscribing to the Thrive Bundle will open up a world of benefits designed to streamline your ad management and boost your revenue. Here’s how dynamic ads can transform your podcasting experience.

Simplified Ad Updates

With DAI, the days of manually updating ads in each episode are over. This feature allows you to replace or update ads across your entire podcast library effortlessly, without the need to republish or edit individual episodes. This saves you valuable time, letting you focus on creating content while ensuring your ads remain relevant and timely.

Improved Inventory Management

DAI takes the hassle out of managing your ad inventory. It automatically fills ad spots with relevant content, maximizing your advertising revenue potential. This streamlined approach ensures that every ad slot is utilized effectively, enhancing your overall monetization strategy.

Greater Advertiser Appeal

The ability to deliver targeted and timely ads makes your podcast more attractive to potential advertisers. DAI’s precision in ad placement leads to increased advertising revenue and a more diverse range of sponsors. Advertisers are more likely to invest in your podcast when they see the potential for highly relevant ad delivery.

Real-time Performance Metrics

Dynamic ads provide real-time analytics and insights, enabling you to monitor and optimize your advertising campaigns effectively. This ensures better ROI for you and your advertisers, as you can make data-driven decisions to enhance your ad strategy.

Reduced Ad Fatigue

By rotating ads and delivering targeted content, DAI helps prevent ad fatigue among your listeners. This results in a more enjoyable and less intrusive podcast experience, keeping your audience engaged and receptive to your content.

Future-Proofing Your Podcast

As the podcasting industry evolves, staying ahead of the curve is crucial. DAI ensures that your podcast is ready to adapt to new advertising formats and trends, future-proofing your monetization efforts.

Take advantage of Blubrry’s free Thrive Bundle trial this August and experience the transformative benefits of Dynamic Ad Insertion. Elevate your podcasting game, increase your revenue, and prepare for a successful future in podcasting with Blubrry’s Thrive Bundle.

Give Thrive a try throughout August, and if you like it sign up for these extensive features for only $10 a month!

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We recently discovered an issue with our Blubrry player that resulted in episodes being preloaded on a subset of shows automatically from Feb. 20, 2024, to July 15, 2024.

This preloading inadvertently caused an inflation in the download statistics for a subset of podcasts. As a result of this correction, some users may notice a significant drop in podcast statistics starting mid-July. The current statistics that podcast hosts see now reflect the accurate listener data without the preloading effect.

We strive to provide accurate and reliable statistics and are increasing audits across all shows to ensure this doesn’t happen again. We apologize for any inconvenience or confusion and thank you for being a part of our creator community. If you have any questions or concerns about this, please do not hesitate to contact our support team.

The post Blubrry Player Issue Resolved appeared first on Blubrry Podcasting.

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Thrive Bundle Podcasters Can Track Their Podcast ProcessIf you didn’t get a chance to listen to last Thursday’s Podcast Insider episode, and even if you did and want a deeper dive, let’s take a look at our new Event Tracker feature, designed to simplify your scheduling and help you stay on top of your podcasting game! The tracker is exclusive to Thrive customers — but all hosting customers can try it out throughout August with our free Thrive Bundle trial!

The Power of Organization

The Event Tracker feature integrates seamlessly into your podcasting dashboard, offering a visually intuitive way to manage your podcasting schedule. Whether you’re planning release dates, scheduling guest interviews, or tracking promotional activities, our organization process helps you visualize your podcasting journey at a glance.

No more juggling spreadsheets, notes, or multiple apps—everything you need is in one place. This streamlined approach not only saves you time but also ensures that you never miss an important date.

Key Features

Scheduling and Reminders: Plan your episode releases, guest appearances, and marketing campaigns. Set reminders for key dates such as anniversaries, special events, or holidays that might impact your audience engagement.

  • Integration with Analytics: The Event Tracker feature isn’t just about dates—it’s also a powerful tool for monitoring your podcast’s performance. Integrate your podcast statistics directly into the Event Tracker. You can track metrics such as downloads, listener demographics, and engagement rates alongside your scheduled events. This integration allows you to correlate specific activities with spikes or drops in your metrics, providing insights into what works best for your audience.
  • Collaboration and Sharing: Podcasting is often a team effort. Our Event Tracker feature allows for easy sharing and collaboration. Whether you’re working with co-hosts, producers, or marketing teams, everyone can stay informed and aligned on upcoming activities and goals.
  • Mobile-Friendly: We know that podcasters are always on the go. Our Event Tracker feature is fully optimized for mobile devices, ensuring you have access to your schedule and stats wherever you are, including our Stats PWA.

Why It Matters

Podcasting is a blend of creativity and strategy. Content is king, but organization and data-driven insights are the backbone of a successful podcast. With our new Event Tracker coordinating with your stats, you can efficiently manage your time, make informed decisions, and stay focused on what you do best—creating great content.

Get Started Today

Ready to take control of your podcasting schedule? Log into your Blubrry podcaster dashboard today and explore the all-new Event Tracker. Not a Thrive Bundle user yet? Sign up now and see how our comprehensive tools can transform your podcasting experience.

The post Streamline Your Podcasting With Blubrry’s New Event Tracker appeared first on Blubrry Podcasting.

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It’s working! The July 2024 monthly report shows consistent increases in podcasters using the transcription add-on feature versus the June 2024 report. We credit the 20%+ growth in part to July’s free trial of our inexpensive podcast transcription add-on. For August, we’re giving Blubrry hosting customers a free trial of our Blubrry Thrive Bundle. If you’re already a Thrive user, thank you! And our numbers show you’re loving the bundle — especially the Podcast AI Assistant. We hope, along with our non-Thrive-users, you’ll fully explore more AI such as planning opportunities and promotion features, including our new our new AI video highlight generator. Plus, don’t forget the other top-tier benefits such as:

  • Dynamic Ad Insertion
  • Episode Comparison
  • Average Subscriber Tracking
  • Quicklinks
  • Podcast Apple Reviews
  • Event Calendar

And when you’ve taken advantage of these tools and decide you love them, you can keep them for only $10 a month after August ends.

Coming up, we’ll be at Podcast Movement in Washington, D.C., Aug. 19-22, Be sure to join us at our booth on the exhibit floor and set up a time to talk to Todd in the Braindate Lounge, Tuesday, Aug. 20, at 11 a.m. about Podcasting 2.0: What It is and How Do I Participate. If you’re registered for Podcast Movement, you can sign up here.

JULY EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeTOP CLIENTSHow Podcasts Were Consumed in July 2024by PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSLocations with the Largest Podcast Growth in JulyGLOBAL PODCAST INDEX STATSTotal Podcasts (as of Aug. 7): 4,246,441The post July 2024 Monthly Statistics appeared first on Blubrry Podcasting.

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Tracking Podcast Milestones Just Got Easier with Blubrry’s Event TrackerIn this episode, we dive into Blubrry’s latest feature release—an Event Tracker integrated into our Podcast Statistics Dashboard. Designed to enhance your podcasting strategy, this new tool is a game-changer for podcasters looking to streamline their workflow, better understand their audience, and optimize their content planning.

Today’s Hosts: Mike Dell and MacKenzie BennettJoin us as we explore how this feature works, its benefits, and tips on how to make the most out of it.

Overview of Blubrry’s Event Tracker1. Benefits of the Event Tracker Calendar

  • Streamlined Workflow: Helps podcasters plan and track events, episodes, and promotional activities all in one place.
  • Audience Insights: Correlate spikes in audience engagement with specific events, such as marketing campaigns, guest appearances, or episode releases.
  • Content Planning: Offers a visual representation of past and upcoming content, aiding in better scheduling and content diversity.

2. How It Helps Podcasters

  • Data-Driven Decisions: Leverage detailed analytics to understand the impact of various events on podcast performance.
  • Enhanced Marketing Strategies: Ensure you reach your goals by planning and including crucial dates in our tracker so you can more easily analyze promotional tactics.
  • Time Management: Efficiently manage your podcasting schedule to avoid last-minute rushes and ensure consistent episode releases.

3. Practical Tips for Using the Event Tracker Calendar

  • Set Up Regular Events: Mark regular occurrences such as weekly episode recordings, special segments, or seasonal themes.
  • Marketing Efforts: Date all promotional activities, like social media campaigns, email newsletters, and ad placements, to see which strategies yield the best results.
  • Analyze Trends: Review historical data to identify patterns in audience behavior and adjust your content and marketing strategies accordingly.

4. Getting Started

  • Locate the podcast Event Tracker in the blue top bar of the stats dashboard.
  • A quick guide on setting up your first event.

The Event Tracker is a valuable tool for any podcaster looking to take their show to the next level. Whether you’re aiming to grow your audience, refine your content, or optimize your marketing strategies, this feature provides the insights and organization needed to succeed.


Subscribe & Follow

  • Subscribe to our podcast for more insights and updates.
  • Follow us on social media for the latest news and tips!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post Blubrry’s Event Tracker for Podcast Milestones – PCI 408 appeared first on Blubrry Podcasting.

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We’re excited to offer you a free trial of the Thrive Bundle throughout August. We’ll take a look at each of the Thrive features throughout the month and highlight the assets within the bundle in our Podcast Insider blog!

Unlock the Power of Podcasting with Blubrry’s Podcast AI Assistant (PAI)At the heart of Blubrry’s Thrive Bundle lies an innovative solution designed to revolutionize your podcasting experience – the Blubrry Podcast AI Assistant (PAI). This comprehensive AI package streamlines the entire podcasting process, from initial planning to final promotion. Whether you’re a seasoned podcaster or just starting, PAI is here to enhance every aspect of your journey.

Effortless Planning

Planning your podcast is easier with PAI. This virtual assistant provides invaluable support in generating relevant topics and crafting insightful questions for your guests, ensuring your episodes are always engaging and informative. PAI assists in creating detailed episode outlines and overviews, helping you stay organized and focused. With PAI, you can effortlessly plan content that resonates with your audience and keeps them coming back for more.

Seamless Production

When it comes to production, PAI truly shines. This tool takes the stress out of content creation by offering suggestions and guidance every step of the way. From drafting scripts to structuring your episodes, PAI ensures your production process is smooth and efficient. With PAI’s assistance, you can focus on delivering high-quality content without getting bogged down by the technicalities.

Effective Promotion

Promoting your podcast is crucial for growth, and PAI has got you covered. This AI assistant helps you engage your audience on social media by creating captivating clips and highlights from your episodes. By leveraging PAI’s promotional capabilities, you can increase your reach and attract new listeners. Additionally, PAI provides analytics and insights, allowing you to refine your promotional strategies and maximize your podcast’s impact.

The Latest Feature

At Blubrry, we understand the constant search for tools that streamline your workflow and boost your reach. That’s why we introduced AI highlight clips, with images and waveform, to post to social media. This new feature, part of the Thrive Bundle within Blubrry’s Podcast AI Assistant feature, will enhance how you promote content across social media platforms.

All Podcast AI Assitant features are accessible from the AI dropdown in the sidebar, or the main AI page in your Blubrry Dashboard.

The Future of Podcasting

Blubrry’s Podcast AI Assistant (PAI) is more than just a tool – it’s a game-changer for podcasters. By simplifying planning, enhancing production, and boosting promotion, PAI empowers you to focus on what you do best: creating amazing content. Experience the future of podcasting with Blubrry’s PAI and take your podcast to new heights.

Give Thrive a try throughout August, and if you like it sign up for these extensive features for only $10 a month!

The post Thrive Trial: Test the Podcast AI Assistant appeared first on Blubrry Podcasting.

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At Blubrry Podcasting, we understand that every podcaster’s path is unique and filled with milestones that mark growth, achievement, and perseverance. To celebrate these milestones and help you track your progress, we’re excited to introduce the new Statistics Milestone Highlights feature on your podcaster’s dashboard. This feature showcases your latest accomplishments, providing a visual representation of your podcasting success and the goals you’ve reached along the way.

Launching Your First Episode on BlubrryEvery great podcasting path begins with the launch of your first episode. This milestone is a significant achievement, symbolizing the start of your creative adventure. Blubrry’s dashboard now prominently displays this milestone, reminding you of the moment you took that bold step into the podcasting world. It’s a great way to reflect on how far you’ve come and to inspire you to continue creating and sharing your unique voice.

Cumulative Downloads: From 500 to 1 Million PlusDownloads are a key indicator of your podcast’s reach and popularity. Our new milestone highlights track your cumulative downloads, starting at 500 and going all the way up to 1 million plus. Whether you’ve just hit your first 500 downloads or crossed the impressive 1 million mark, each milestone is a testament to your podcast’s growing audience and impact. Celebrate these achievements and use them as motivation to keep pushing for even greater heights.

Number of Episodes: From 20 to 1,000Consistency is crucial in podcasting, and the number of episodes you produce is a clear measure of your dedication. Blubrry’s milestone highlights recognize your commitment by tracking the number of episodes you’ve published, starting at 20 and going up to 1,000. Each milestone represents hours of hard work, creativity, and passion. Seeing these accomplishments on your dashboard serves as a powerful reminder of your progress and encourages you to keep delivering quality content to your listeners.

Anniversaries: From 6 Months to 20 YearsLongevity in podcasting is an achievement worth celebrating. Our dashboard now tracks your podcast anniversaries, starting at 6 months and extending to 20 years. And we’ll add more anniversary milestones as the years roll on! These milestones honor your sustained effort and dedication to your craft. Whether you’re celebrating your first year or your 20th, each anniversary is a moment to reflect on your podcast’s success, appreciate your growth, and look forward to the future.

Number of Subscribers: From 50 to 10,000Your subscribers are the backbone of your podcast’s success. Blubrry’s milestone highlights track the number of subscribers you’ve gained, starting at 50 and going up to 10,000. Each subscriber milestone marks your ability to attract and retain a loyal audience. Celebrating these achievements not only boosts your morale but also strengthens your connection with your listeners, showing them that their support is invaluable.

Fun Goal-Reaching ComparisonsIn addition to these core milestones, Blubrry’s dashboard includes fun goal-reaching comparisons to keep your podcasting experience exciting. Compare your achievements with other podcasters, set new targets, and challenge yourself to reach new heights. These comparisons add a playful element to your podcasting experience, encouraging a healthy sense of competition and camaraderie within the Blubrry community.

Blubrry’s Statistics Milestone Highlights are more than just numbers; they’re a celebration of your podcast. By showcasing your latest accomplishments, these highlights provide a sense of pride and motivation to continue striving for excellence. Log in to your Blubrry dashboard today to see your milestones and celebrate the incredible progress you’ve made. Here’s to many more achievements and the continued success of your podcasting adventure!

The post Celebrate Your Podcast’s Success with Statistics Milestones appeared first on Blubrry Podcasting.

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At Blubrry, we take great pride in celebrating our podcasting community’s unique stories and achievements each month in our Podcaster of the Month feature. However, this August, we’re turning the spotlight inward to recognize one of our own. Our very own VP of Customer Relations, loyal team member, and longtime podcaster Mike Dell has been chosen as Blubrry’s Podcaster of the Month. This honor highlights his exceptional contributions to the podcasting world and serves as a testament to the incredible talent within our team.

Blubrry’s mission has always been to amplify the voices of our customers, helping them share their stories with the world. It’s also important to look inward and acknowledge the remarkable stories within our own ranks. Dell, a customer favorite for a good reason, embodies the spirit of podcasting excellence, blending a skill for storytelling with an unwavering commitment to supporting our Blubrry family.

Mike Dell’s World album artYour Podcast Mike Dell’s World is your first (or a derivative thereof) and has been around just about as long as podcasting itself. In the show, you talk about tech, beagles, and life in general. What can you tell us about your audience?

At this point, Mike Dell’s World is listened to mostly by family and friends. I tend to talk about stuff going on around Northern Michigan, so I get some listeners from the area or people wanting to visit Traverse City. It’s not a big audience, but it’s a loyal one!

You’re also the host of Blubrry’s official podcast, Podcast Insider, along with MacKenzie Bennet and Todd Cochrane, which recently celebrated its 400th episode. What is your key to consistency and longevity?

Having help with show prep, post-production and other people to bounce off of on the show. We plan it out a month in advance, so we have plenty of time to get the content we want to put out ready. With our Blubrry Pro Production team in place, it’s like we are writers and talent, but we do not have to do all the production stuff. It’s a nice change from being an Indy podcaster.

Tell us about your latest podcast endeavor, Auto History Podcast!

That one has been slow to start but will be in full production soon. It’s a collaboration with Mike Wilkerson from the 2 Guys Talking network. We cover a particular car make or model and do a deep dive into its history.

Audio or video podcasting? You do both for the Auto History Podcast. What tips do you have for audio podcasters who would like to do video, and video-first creators who would like to have a podcast? (Sure, we can plug our products here, but there are other insights you can share, too?)

Video podcasting has been a “thing” since podcasting started. It’s never been super popular until lately. There has been a loose definition of “video podcast,” including YouTube, in recent years. I prefer audio (I have a face for radio, not TV), but video podcasting is something I’m playing with a bit. Along with the video channel on YouTube, we are also doing a true RSS-based video podcast. So you can get the video version on podcast apps that support video.

You have been podcasting since April of 2005. You’ve seen a lot of changes! In the overall industry, what innovation have you witnessed that you feel has had the greatest impact on podcasting?

Mike DellI started podcasting before Apple got into it by adding it to iTunes. In the old days, yes nearly 20 years ago, we had to do a lot more manual work to get a podcast out. Listeners had to be a bit geeky to listen to them. You used to have to download the mp3s to your computer on slow internet connections and then transfer them to an mp3 player (anyone have any of those now?). It was a bit of education to get listeners and podcasters on board. Now, everyone has the internet in their pocket. Phones are the majority of how people listen now. Much easier to open an app, put your earbuds in and hit play.

Working with podcasters at Blubrry has changed over the years. Being that everyone involved had to be techy in the beginning, most podcasters were geeks. Now, just about anyone can podcast. All they need is a phone. They can record, edit and publish all from the smartphone (although I don’t recommend it). The tech level of podcasters has gone down a bit (which is a good thing, really).

As a member of the Blubrry Podcasting Team for most of your time in podcasting, what Blubrry innovation do you feel has had the greatest impact?

Our PowerPress plugin for WordPress allows people to do their podcasts on their own platform, and we get out of their way. They own it. We do the stuff we are good at (hosting, distribution, stats, and other features). They do what they are good at (creating great content). The goal of PowerPress, and everything else we do here at Blubrry, is to make the tech disappear after a bit of setup.

What are some of the exciting trends in podcasting that you’re looking forward to?

I’m seeing a lot of younger people getting into podcasting. When I go to conferences, I see a lot more people in their 20s or 30s, which wasn’t the case a few years ago. There are still plenty of all ages, but it’s really good to see younger people getting into listening and creating podcasts.

Podcasting 2.0 is another project that almost feels like the beginning of podcasting all over again. The project mainly adds features to RSS-based podcasting, many of which Blubrry has implemented and supported. RSS was very stagnant for a long time, with nothing new added since it started. With Podcasting 2.0’s new (ish) namespace, we can have some cool features that were not possible before. (Check it out at podcastindex.org)

What are some of the troubling trends you’re concerned about?

The dilution of what can be called a podcast. I know the listeners/viewers don’t care, but when someone only has a YouTube channel (which is cool on its own) but calls it a “Podcast”, it just bugs me. Not that I get to define the word podcast.

The beauty of podcasting to me is that I can listen on my own schedule. I don’t have to “tune in” or “watch.” I can be driving down the road, on an airplane or mowing the lawn, and still listen to content that I want to listen to, WHEN I want to listen. Again, I have nothing against YouTube (it’s my main TV these days) but it’s not as flexible as audio.

Can you give us an overview of your podcast preparation plans and how you set aside time to podcast?

For my personal shows, I squeeze it in when I can. I do almost no show-prep for Mike Dell’s World. I just turn on the mic and it happens. Which most people can tell :). It’s not a great example of how to do a podcast. But that is the great part! No Rules!

Mike’s officemates are Benny (left) and Percy.As for the Auto History Podcast, I do the research on the history of whatever car we are talking about. It takes a couple of hours. Then I send that to my co-host and he adds stuff he knows or finds about it. We batch-record two or three episodes.

In Podcast Insider, MacKenzie and I come up with topics that we have on a production calendar. We split up the duty of researching and preparing a show doc. The show doc is mostly bullet points about the subject. It’s much more structured than my other shows.

Your podcasting experiences are playfully diverse and vast. Are there any new avenues of podcasting you’re looking at exploring down the road?

Yes, I am the king of Podfade! I have started and killed more shows than NBC does in a few years.

I like to experiment. I’ve done daily shows, including a daily weather show for Traverse City available on Alexa briefings. I’ve also done history shows, Tech shows, and even a political show.

I’m thinking about (but likely will think better of it) doing a nearly daily video show about the day’s news, recording live every morning before work. But that takes a lot of time commitment so we will see. I figure, if I do that, I can use our Vid2Pod to make the audio-side simple, record live on YouTube and that’s it. Easy peasy.

Here is the list of shows I’ve done, as I remember it. There are likely more that I forgot.

  • Benzoid Report (Which turned into Mike Dell’s World)
  • Geek of the North
  • Aviation History Today (a daily show)
  • Aviation History this week (after I decided a daily show was too much)
  • Strange Today (another daily)
  • Fast Food History
  • What’s Up With That?
  • Podcast Help Desk
  • Traverse City Weather Brief
  • Traverse City Podcast

The post Looking Inward at an Outstanding Team Member appeared first on Blubrry Podcasting.

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Take Your Podcast With YouWelcome to another episode of the Podcast Insider, where we bring you tips, tricks, and insights to elevate your podcasting game. At some point you’ll likely have to adjust your podcast due to travel for work, vacation or just a desire in a change of scenery. Recording on the go can be both exciting and challenging, but we’re here to alleviate those fears. Join us as we dive into the essentials of mobile podcasting, from choosing the right gear and finding the perfect location to maintaining sound quality and managing technical issues. Get ready to learn how to podcast from anywhere and keep your content fresh and engaging, no matter where your journey takes you!

Recording a podcast while traveling can be a bit challenging, but with the right preparation and tools, it can be done smoothly. Here are the steps to follow:

  • Packing for a remote recording
  • Setup for a remote recording

For Solo RecordingEquipment

  • Portable Recorder or Computer (Phone would work too but not as well)
  • Microphone USB dynamic mics are best (ATR2100, Q2U or something like that)
  • Headphones
  • Windscreen if you are going to be outdoors
  • Don’t forget your cables and adapters!
  • Mic stand or mount if you need one
  • Camera, lights and mount if you are doing video

Solo recording on the road is much easier than multi-host or interviews (unless it is an in-person interview).

Make sure you are in a quiet environment or if you want ambient sounds, find a location that you will not be disturbed while recording.

For Multi-host RecordingSame sort of equipment as solo, but add to it for more than one host or guest

If in-person co-host or guest

  • Make sure to bring mics for everyone AND be able to connect them to your recorder. (The Zoom h-Series recorders can have 2-6 microphones plugged in)
    • Using one mic for two or more people CAN work, but is not as good as having one for each person.

If Remote co-host/guest:

  • Make sure you have the best internet connection you can.
  • Wired internet is better than Wifi or hot spotting your phone
  • Use remote recording software such as CleanFeed, Zencatr, Zoom or something that allows the recording to happen in the cloud.

Todd discusses mobile recording at a conference

Mike tells a story about podcasting in the car

Planning ahead allows you to continue producing your podcast while traveling. By preparing your content, choosing the right portable equipment, and finding a quiet recording location, you can maintain your podcast’s quality on the road. With a bit of organization and flexibility, you can seamlessly integrate podcasting into your travel routine.

Thanks for listening! Check back next week for another episode of Podcast Insider!


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post The Art of Podcasting from Anywhere: A Traveler’s Guide – PCI 407 appeared first on Blubrry Podcasting.

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We hope our podcast family has enjoyed your Blubrry transcriptions free trial throughout July. Now there is more great news as we are launching a fantastic offer for all hosting customers: a free trial of our comprehensive Thrive Bundle Aug. 1-31. Ready to bundle up? Starting Aug. 1, this exclusive offer will help you elevate your podcasting game with our leading-edge AI tools and unique features, ensuring you make the most of every episode. Check out your Blubrry Dashboard, and you’ll find you have access!

Discover the Power of Blubrry Podcast AI Assistant (PAI)At the heart of the Thrive Bundle is our complete AI package, the Blubrry Podcast AI Assistant (PAI). This revolutionary tool encompasses a suite of features to streamline your podcasting process from start to finish. Whether you’re planning, producing, or promoting your episodes — including with our new AI highlight generator — PAI has got you covered. Imagine having a virtual assistant that helps you with everything from content creation to engaging your audience on social media with captivating clips and highlights. That’s exactly what PAI offers.

Dynamic Ad Insertion: Maximize Your MonetizationMonetizing your podcast has never been easier with our Dynamic Ad Insertion feature. The Thrive Bundle allows you to seamlessly insert pre-roll ads to promote your previous episodes or upcoming events. This helps retain your audience and provides an excellent opportunity to generate additional revenue. Plus, it’s a great way to keep your content fresh and relevant, ensuring your listeners are always in the loop about what’s new and exciting in your podcast world.

Episode Comparison: Analyze and OptimizeUnderstanding what works and what doesn’t is crucial for podcast growth. With the Episode Comparison feature, found in your Blubrry Dashboard, you can compare up to five episodes using the trending episodes feature. This allows you to see which episodes had a quicker uptake from listeners, providing insights into your content’s performance. By identifying trends and listener preferences, you can fine-tune your strategy and deliver more of what your audience loves.

Listener and Subscriber Tracking: Measure Your GrowthTracking your podcast’s growth is now easier than ever with our Listener and Subscriber Tracking feature, also found in your dashboard. This one-of-a-kind stats tool lets you see if your show is growing, giving you the data you need to make informed decisions about your content and marketing strategies. Adjusting your approach based on real-time data ensures you are always on the path to success.

Unique Metrics: Average Daily Plays StatisticThe Average Daily Plays Statistic in your dashboard is another standout feature of the Thrive Bundle. This unique metric provides insights into your podcast’s growth and long-tail consumption. By understanding how your audience engages with your content daily, you can better strategize your releases and promotional efforts. It’s all about getting the most out of every episode and ensuring that your hard work pays off in the long run.

Quicklinks: Engage and InteractEngagement is key to building a loyal podcast audience, and our Quicklinks feature is designed to help you do just that. With support for external hyperlinks, Value for Value, donations, and analytics, Quicklinks makes it easy to interact with your listeners. Whether you’re directing them to additional content, encouraging donations, or analyzing engagement, this feature enhances your ability to connect with your audience in meaningful ways.

Apple Podcast Reviews: Showcase Your AccoladesWhat better way to promote your podcast than by showcasing glowing reviews? With Apple Podcast reviews integrated into the Blubrry stats dashboard, you can easily highlight your accolades on social media. Sharing positive feedback not only boosts your podcast’s credibility but also attracts new listeners who trust peer recommendations.

Affordable ContinuationAfter the free trial in August, continuing with the Thrive Bundle is only $10 a month. This nominal fee ensures you keep access to all these powerful tools, helping you maintain your podcast’s growth trajectory and engage your audience effectively.

Don’t miss out on this opportunity to supercharge your podcast with Blubrry’s Thrive Bundle. Take advantage of the free trial in August and experience firsthand how our advanced features can transform your podcasting path.

The post Celebrate Blubrry’s Free Thrive Bundle Trial in August appeared first on Blubrry Podcasting.

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Offering insights into the implications of using AI-generated content.Have you given AI a try yet when it comes to your podcast? Today, we are diving into the topic of copyright and the role of artificial intelligence in podcasting. Barry Kantz, General Counsel and CFO at Blubrry joins Mike to explore the legal intricacies and practical implications of using AI-generated content in your podcast. Featuring current trends and potential future legislation, this episode offers valuable insights for podcasters navigating the evolving landscape of content creation and copyright.

Tune in to learn how to protect your work and stay ahead in the industry.

Today’s Hosts: Mike Dell and guest Barry KantzMike and Barry kick off the episode discussing the intersection of copyright and AI in podcasting, offering insights into the implications of using AI-generated content.

Legal Considerations with AI and Copyright:

  • Barry delves into the legal landscape surrounding AI-generated content, emphasizing that under U.S. law, AI-generated content cannot be copyrighted as it is not created by a human.
  • The discussion references the famous “monkey selfie” case (Naruto v. Slater), which set a precedent that only humans can hold copyrights.

Practical Advice for Podcasters:

  • All podcasters should modify AI-generated content to make it their own and avoid potential legal issues.
  • This is important, understanding that AI-generated content, particularly text, is built on probabilities and not direct copying.

The Role of AI in Content Creation:

  • Growing use of AI in generating show notes, images, and even music.
  • AI-generated content can be useful, there are nuances and potential legal pitfalls, especially concerning copyright.

Future of AI in Podcasting:

  • The conversation touches on ongoing court cases and possible future legislation that may shape the use of AI in content creation.
  • Barry mentions that in Japan, AI-generated content can be legally owned, a contrast to the current U.S. stance.

Final Thoughts:

  • By acknowledging that while AI tools are becoming increasingly sophisticated, authentic human voices and emotions in podcasting remain invaluable.
  • Blubrry highly encourages podcasters to stay informed about legal developments and make informed decisions about using AI in your work.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

The post AI and Copyright Laws: What Podcasters Need to Know – PCI 406 appeared first on Blubrry Podcasting.

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We’re psyched to share the exciting news about our latest innovation: AI-powered video clip highlight generation featuring your chosen image and waveform. At Blubrry, we understand the constant search for tools that streamline your workflow and boost your reach. This new feature, part of the Thrive Bundle within Blubrry’s Podcast AI Assistant feature, will simplify and enhance how we promote content across social media platforms.

Highlight clip generation is accessible from the AI dropdown in the sidebar, or the main AI page in your Blubrry Dashboard.

Revolutionizing Podcast PromotionWhen promoting podcasts, we all know the importance of highlighting the best moments. But let’s face it, going through hours of content to find those perfect snippets can be incredibly time-consuming. That’s where AI-powered clip highlight generation comes into play. This leading-edge feature allows you to choose from AI-suggested clips or create your highlights effortlessly.

The dual-option approach means you retain complete creative control while benefiting from the efficiency and precision of artificial intelligence. The AI assistant scans your podcast episodes to identify key moments, generating engaging video clips that save us valuable time and allow you to focus more on creating great content.

Seamless Integration with Visual TemplatesRecognizing the need for visually engaging content, this new feature also allows us to pair selected video clips with visually appealing templates. With waveforms and seamless integration with your podcast’s album art, these templates help you create a cohesive and professional look for promotional materials. This visual consistency is crucial in capturing your audience’s attention and ensuring your promotional content stands out on crowded social media feeds.

Optimized for Social Media SharingSocial media is a powerful tool for podcast promotion, and we understand this well. That’s why the new feature is designed to be highly adaptable for social media sharing. You can choose the dimensions of your video highlight clips, making them perfect for easy uploading to all standard social media sites. Whether we’re posting on Instagram, Twitter, Facebook, or LinkedIn, these clips can be tailored to fit each platform’s specific requirements. This optimization ensures that your content reaches a wider audience, maximizing engagement and expanding your listener base.

Part of the Comprehensive Podcast AI AssistantVideo clip highlight generation is just one component of Blubrry’s Podcast AI Assistant (PAI). PAI also offers audience engagement insights, which are invaluable for understanding how your podcast is performing and how you might want to tweak things to improve. With the addition of AI-driven content generation, Blubrry easily supports all podcasters in creating, promoting, and growing their shows.

For more information about Blubrry Podcasting and our latest features, visit Blubrry.com or contact Blubrry.com/contact.

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In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms.

Today’s Hosts: MacKenzie Bennett and Aaron Hope1. Social Media GraphicsWhy Use Them:

  • Grab attention quickly in crowded social media feeds.
  • Convey key information about your podcast episodes.
  • Increase share-ability and engagement.

How to Use Them:

  • Create Episode Announcements: Design visually appealing graphics to announce new episodes. Include the episode title, a brief description, and where to listen.
  • Highlight Guest Appearances: If you have guest speakers, create graphics featuring their photos and names to attract their followers.
  • Share Quotes and Clips: Pull interesting quotes or clips from your episodes and pair them with relevant images or backgrounds to create engaging posts.

Tools to Use:

  • Canva
  • Adobe Spark
  • Pablo by Buffer

2. Promotional VideosWhy Use Them:

  • Videos are highly engaging and can convey more information in a short time.
  • They help to build a stronger connection with your audience through visuals and sound.

How to Use Them:

  • Teaser Videos: Create short teaser videos that highlight what listeners can expect from the next episode. Include key points or interesting segments.
  • Behind-the-Scenes Clips: Show the making of your podcast, interviews, and fun moments. This builds a personal connection with your audience.
  • Listener Testimonials: Compile short video testimonials from your listeners sharing their favorite episodes and what they love about your podcast.

Tools to Use:

  • Capcut
  • Wave.video
  • Adobe Premiere Rush
  • iMovie

3. AudiogramsWhy Use Them:

  • Combine audio clips with visual elements to create engaging content.
  • Easily shareable on social media platforms.
  • Highlight key moments or interesting segments from your episodes.

How to Use Them:

  • Highlight Key Segments: Select impactful or intriguing segments from your podcast episodes and turn them into audiograms.
  • Promote New Episodes: Use audiograms to tease new episodes by featuring compelling sound bites.
  • Share on Social Media: Post audiograms on Instagram, Twitter, Facebook, and LinkedIn to reach a wider audience.

Tools to Use:

  • Headliner
  • Wavve
  • Audiogram

Tips for Effective Visual Storytelling Consistency is Key: Maintain a consistent visual style and branding across all your graphics, videos, and audiograms. Use the same color scheme, fonts, and logo to build brand recognition. * Engage Your Audience: Ask questions, encourage shares, and respond to comments to foster engagement. Use visuals to create interactive content like polls and quizzes. * Track Performance: Use analytics tools to track the performance of your visual content. Pay attention to engagement metrics such as likes, shares, and comments to understand what resonates with your audience. * Stay Authentic:* Authenticity builds trust. Show your personality and let your unique voice shine through in your visuals.

Concluding the episode, MacKenzie and Aaron emphasize the importance of consistency and authenticity in visual marketing. They encourage podcasters to maintain a consistent aesthetic that aligns with the podcast’s core message and brand identity. This consistency helps in building a recognizable brand across various platforms.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post How to Use Visual Elements to Market Your Podcast Effectively – PCI 405 appeared first on Blubrry Podcasting.

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The June 2024 monthly report shows consistent increases in podcasters using features such as transcription, funding tags and chapters over the May 2024 report. That’s great news! And better yet, until the end of July we are offering all Blubrry hosting customers a free trial of our podcast transcription add-on. We look forward to the July numbers to gauge how many of our friends are now taking advantage of transcription and closed captioning!

One of our favorite aspects of the monthly report is looking at emerging countries. Podcasting is a universal medium and we delight in looking at the countries discovering the joys of sharing their knowledge and voices. Sure, small countries and territories make a big splash when there’s just a little increase, but that’s part of the fun! Plus, those of us constructing the report enjoy looking at the maps to see where these locations are.

JUNE EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeTOP CLIENTSHow Podcasts Were Consumed in June 2024by PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSLocations with the Largest Podcast Growth in JuneBLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of July 15): 4,230,172The post June 2024 Monthly Statistics appeared first on Blubrry Podcasting.

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Growing and keeping your audience and increasing engagement can often feel like an uphill battle for podcasters. One fresh strategy that podcasters can enlist is the podcast swap. A podcast swap involves two podcasters guesting on each other’s shows and/or featuring the other’s content on their shows. This creates a mutually beneficial arrangement that can bring many advantages.

“Swaps while somewhat popular you have to be clear with your audience that you’re going to do it ahead of it happening some audience may consider it bad form,” advises Blubrry CEO Todd Cochrane. “A promo swap may be a good way to ease into it to gauge reactions.”

Here are some benefits, logistics, potential pitfalls, and practical suggestions on approaching podcasters for a swap.

Benefits of Podcast Swaps Audience Growth: Cross-promotion creates a connection between two different audiences. By appearing on another podcast, you gain access to their listener base, potentially converting them into regular listeners of your show. In addition, when a podcaster guests on another show, their endorsement carries weight. Listeners who trust the host are more likely to give the guest’s podcast a try, leading to higher engagement and trust. * Content Variety: Having a guest from another podcast brings new insights and viewpoints to your show, keeping content fresh and engaging for your audience. Swapping allows you to take a break from creating solo episodes while still providing valuable and consistent content to your listeners. * Networking and Collaboration*: Podcast swaps foster strong relationships within the podcasting community, opening doors for future collaborations, joint ventures, and cross-promotions. Plus, engaging with fellow podcasters can be a great learning experience, offering new strategies, techniques, and perspectives on podcasting.

Logistics of Podcast Swaps Finding the Right Partner: Ensure the other podcast has a similar target audience. This increases the likelihood of listeners being interested in both shows. That said, it might be a good time to expand your horizons and reach by enlisting a guest who has a different perspective or a different dynamic in the podcast community. Choose a podcast that complements your content. For instance, a tech podcast swapping with a business podcast might work well if there’s overlap in topics like tech entrepreneurship. * Coordination and Scheduling: Plan the release dates strategically to maximize exposure. Ideally, episodes should be released close together to keep the momentum. Agree on a promotion plan before you get started, including social media posts, email newsletters, and mentions in upcoming episodes. Our Podcast AI Assistant (Blubrry PAI) is a great help in this area! * Technical Considerations*: Ensure both parties have good recording setups to maintain audio quality. Media Mastering can help in this area, as it balances and enhances the audio quality. Decide who will handle editing and post-production. Some podcasters prefer to edit their own guest episodes to maintain consistent quality. Also consider Blubrry’s Pro Production, which does it all and ensures the best quality for your episode.

Potential Pitfalls and How to Avoid Them Misaligned Expectations: Establish clear expectations regarding the swap’s goals, promotional efforts, and episode content. Misunderstandings can be avoided through thorough discussions upfront. Consider having a written agreement outlining each party’s responsibilities and expectations. * Audience Mismatch: Conduct thorough research to ensure audience alignment. A mismatch can lead to low engagement and dissatisfaction from listeners. Start with a single-episode swap as a pilot to test audience reception before committing to a series of swaps. * Technical Issues*: Conduct test runs to check audio quality and compatibility of recording equipment. Have backup plans for potential technical failures, such as backup recording devices or rescheduling strategies.

Approaching Podcasters for a Swap Research and Personalization: Before reaching out, listen to several episodes of the other podcast to understand their style, content, and audience. Craft a personalized pitch that highlights why a swap would be beneficial for both parties. Mention specific episodes you enjoyed and how their content aligns with yours. * Professional Communication*: Send a professional email introducing yourself, your podcast, and the idea of a swap. Be concise but thorough in explaining the benefits and logistics. If you don’t hear back, follow up after a week or two. Persistence shows dedication but ensure you remain respectful and not overly pushy. Emphasize the mutual benefits, such as audience growth and content diversity. Make it clear that the swap is a win-win situation.

Podcast swaps are an excellent strategy for podcasters looking to expand their reach, diversify their content, and build strong industry relationships. By understanding the benefits, managing the logistics effectively, and approaching potential swap partners professionally, podcasters can navigate this strategy successfully while avoiding common pitfalls.

Have you included podcast swapping in your podcast plan? Let us know your approach . . . and any pitfalls you’ve encountered that might help other podcasters considering a swap.

The post The Benefits and Logistics of Podcast Swaps appeared first on Blubrry Podcasting.

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In this episode, MacKenzie and Mike discuss critical elements that may be missing from your podcast. They cover essential areas to enhance your podcast’s success and listener engagement.

Being this is Episode 404, we figured it would be a good time for you (and us) to try and figure out what might be missing from your podcast.

8 Potential Gaps Holding Back Your Podcast’s Success1. Marketing and Promotion:• Strategies for effective social media marketing
• Leveraging SEO for podcasts
• Collaborating with other podcasters for cross-promotion
• Utilizing email newsletters to engage listeners
• Paid advertising options and best practices

  1. Audience Engagement:• Techniques for increasing listener interaction
    • Running contests and giveaways
    • Creating a community around your podcast (e.g., Facebook groups, Discord servers)
    • Responding to listener feedback and incorporating it into episodes

  2. Technical Aspects:• Advanced audio editing tips
    • Best practices for remote recording
    • Upgrading your podcasting equipment
    • Troubleshooting common technical issues
    • Backup strategies for recordings and files

  3. Content Creation:• Brainstorming unique episode ideas
    • Structuring episodes for maximum impact
    • Storytelling techniques for podcasters
    • Incorporating multimedia elements (e.g., video, live streaming)
    • Scripting versus improvisation: finding the right balance

  4. Monetization:• Different monetization models (ads, sponsorships, merchandise, Patreon)
    • Approaching potential sponsors
    • Pricing and negotiating sponsorship deals
    • Creating exclusive content for paying subscribers
    • Financial management for podcasters

  5. Analytics and Growth:• Understanding podcast analytics and metrics
    • Tracking and improving listener retention rates
    • Strategies for growing your listener base
    • Analyzing competition and finding your niche
    • Using feedback and data to improve your content

  6. Legal and Ethical Considerations:• Understanding copyright and fair use in podcasting
    • Contracts and agreements with guests and collaborators
    • Ethical interviewing and content creation practices
    • Handling sensitive or controversial topics responsibly

  7. Personal Development:• Time management and productivity tips for podcasters
    • Maintaining creativity and avoiding burnout
    • Continuing education and staying updated with industry trends
    • Networking with other podcasters and industry professionals
    • Setting and achieving podcasting goals

We’re sure all podcasters could come up with more things to check and make sure you are including in your podcast work-flow.

Thanks for listening! You can always find us at podcastinsider.com and of course, blubrry.com.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Missing Pieces: How to Fill the Gaps in Your Podcast’s Success – PCI 404 appeared first on Blubrry Podcasting.

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All Hosting Customers Receive Podcast Transcripts in JulyAt Blubrry Podcasting, we are dedicated to helping podcasters enhance their content and reach a broader audience. That’s why we’re excited to offer all Blubrry podcast-hosting customers a free trial of our podcast transcription add-on. Whether you’re a seasoned podcaster or just starting, this opportunity is designed to elevate your podcasting experience.

At the end of the month, you’ll be given the option of purchasing the transcription service, or the free trial will expire.

Why Transcripts MatterPodcast transcriptions are written versions of your audio or video episodes. They are a useful tool that assists with the following:

  • Enhance Accessibility: Ensure that your content is accessible to a wider audience, including those who are deaf or hard of hearing.
  • Boost SEO: Improve your podcast’s search engine ranking by making your content discoverable through search engines.
  • Increase Engagement: Visual content for audiences to reference and share drives more engagement and interaction.
  • Additional Content Creation: Easily repurpose your podcast into blogs, social media posts, courses and other marketing materials.

What You Get with Blubrry’s Transcription Add-OnOur transcription service is designed with podcasters in mind. Here’s what you can expect:

  • Accuracy and Speed: Get high-quality, accurate transcripts quickly, ensuring you can focus on what you do best – creating great content.
  • Easy Integration: Seamlessly integrate transcripts into your podcast episodes, making them available to your audience without any hassle.

How to Get StartedTaking advantage of this offer is simple. If you’re a Blubrry podcast-hosting customer, follow these steps:

Blubrry Publisher

  1. Log in to Your Blubrry: Head to the Transcript box within the ‘Create Episode.’
  2. Head to Episode Transcript on the right: Select the down arrow and click Generate Transcript.
  3. Publish Your Episode: Continue publishing as normal after the episode is completely uploaded.

PowerPress

  1. Log in to Your PowerPress / WordPress site: Navigate to the Create Post dropdown section below the post box.
  2. Select Generate: You must select Generate Transcript with every episode you are uploading and publishing.
  3. Publish your Episode: Continue the publishing process after the episode has been uploaded and verified.

You’ll see your transcription automatically added to the Blubrry player within 10-15 minutes.

Where to Find Your TranscriptsAfter publishing podcasters will find each transcript in the Podcaster Dashboard, under Episodes. Within the sidebar navigate to Episodes and choose Manage Episodes. Click on the three dots and then select Manage Transcripts. From there you’ll find an SRT. and TXT. file of that specific episode’s podcast transcript.

All Blubrry podcast transcripts are available and can be found in Blubrry’s podcast player. The transcript closed captions will automatically scroll along the episode recording when playing. These closed captions within the player can help listeners improve content comprehension, boost SEO and assist the hearing impaired.

Why Now?We’re committed to providing podcasters with the tools and support they need to succeed. We’ve seen good success and enhanced accessibility for all audiences with this tool. Our (newly improved) transcription service is just one of the many ways we help you deliver high-quality content to your audience.

Don’t miss out on this limited-time offer. Elevate your podcast with transcripts and see the difference it can make. There is nothing you need to do to activate your free month trial; ends at midnight EST July 31, 2024.


For more information, visit our Podcast Transcriptions page.

The post Unlock the Power of Podcast Transcripts with Blubrry’s Free Trial! appeared first on Blubrry Podcasting.

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The Blubrry team spills their secrets on how to be consistent and how to stay motivated for podcast success. Mike and MacKenzie have a combined 30 years of podcasting and in this episode, they explore practical strategies, share inspiring stories, and offer expert tips to help you keep your passion alive and your episodes on schedule.

Join us as we uncover the secrets to sustaining your podcasting momentum and turning your creative vision into a long-term success.

Here Are 11 Tips to Help You Podcast Consistently1. Set Clear Goals:

Define what you want to achieve with your podcast. Clear goals give you something to strive for and help maintain focus. Whether it’s reaching a certain number of episodes, growing your audience, or monetizing, having a target can be very motivating.

2. Create a Content Calendar:

Plan your episodes in advance. A content calendar helps you stay organized and ensures you have a steady flow of topics to cover. It can also help you align your episodes with relevant events or seasons.

3. Batch Recording:

Record multiple episodes in one sitting. This can be a great way to ensure you have a backlog of content ready to go, reducing the pressure of producing an episode every week.

4. Engage with Your Audience:

Listener feedback can be incredibly motivating. Engage with your audience through social media, emails, or comments. Knowing that people are listening and valuing your content can give you the boost you need to keep going.

5. Collaborate with Others:

Collaborating with other podcasters or guests can bring fresh perspectives and ideas to your show. It can also introduce you to new audiences and provide a motivational boost through shared enthusiasm. Maybe even promo swaps or guesting on other podcasts in your topic area.

6. Continual Learning and Improvement:

  • Invest in your skills by learning more about podcasting, audio editing, marketing, etc.
  • Improvement can be a great motivator as you see the quality of your podcast enhance over time.
  • Listen to podcasts (Like this one) and others that report about what is going on in podcasting.
  • Sign up for podcasting newsletters.
  • Take an audio editing class or watch YouTube videos about the editing software you are using.
  • Attend relevant topic conferences and podcast events

7. Stay Passionate About Your Topic:

Choose topics that you are passionate about. Your enthusiasm will not only keep you motivated but also engage your listeners more effectively.

8. Take a break if you need one:

Don’t be afraid to take breaks when needed. Burnout can be a major de-motivator, so it’s important to take care of your mental and physical health. Schedule breaks or hiatuses to recharge. Play re-run episodes or run an episode you recorded earlier to cover your break.

9. Celebrate Milestones:

Celebrate your achievements, whether it’s your 10th episode, 100th download, or first piece of positive feedback. Recognizing your progress can be very encouraging.

10. Monetization and Rewards:

If possible, monetize your podcast. Financial rewards can be a strong motivator. This could be through sponsorships, merchandise, Patreon, or other revenue streams.

11. Join Podcasting Communities:

Being part of a community of podcasters can provide support, inspiration, and accountability. Online forums, social media groups, or local meetups can be great places to connect with fellow podcasters.

Implementing these strategies can help you maintain motivation and consistency in your podcasting journey.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Secrets to Consistent Podcasting Success – PCI 403 appeared first on Blubrry Podcasting.

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A holistic nutritionist, life coach, journalist, speaker, and host of the acclaimed podcast Food Integrity Now, Carol Grieve’s mission is to spread the message of full-body wellness. Grieve, our July Podcaster of the Month, is deeply dedicated to helping people understand the impact of their dietary choices on their overall health. Through her work, she guides individuals and groups on how to thrive by consuming quality, nutrient-dense foods . . . a challenge in today’s fast-paced world.

Grieve believes in the healing power of food and the necessity of harmony between the body, mind, emotions, and spirit to achieve true health. She emphasizes the importance of making informed lifestyle choices that contribute to overall well-being.

The philosophy of “Food Integrity Now” revolves around the idea that the key to improving global health lies in educating individuals to love themselves enough to make good choices. Grieve’s approach is not only about self-care but also about fostering a supportive community where people encourage each other to adopt healthier lifestyles. By promoting self-empowerment and wellness, Grieve believes we can collectively bring positive change in ourselves and in the world.

Grieve shares with us some best practices and surprising insights on what is being “sold” as healthy for humans and good for the planet, but in many cases just isn’t.

People often do not understand the difference between a dietician and a nutritionist, can you explain? Also, how would you describe a “holistic nutritionist using the functional medicine model” to a layperson?

Carol GrieveI am a holistic nutritionist, which means that when I work with my clients, I not only assist them with their physical diet and lifestyle but also assist them to come into balance with all their bodies. This means I help them with their mental, emotional, and spiritual bodies as well. To obtain great health and wellness, it is important to address all of the bodies or the whole. That in essence is what I do as a holistic nutritionist. The functional medicine model means that we address the core issue that may be creating disease in the body, versus just treating the symptoms. There is always a reason why someone is unwell, and we get to the core or the why. Once we discover why, I assist them in making changes in their diet or lifestyle. When they make the changes that are needed to become well, that is where the magic happens. I guide them but they do the work! I also empower them to become their own healer.

Your shows feature trailblazing and diverse experts, ranging from Dr. Dale Bredesen, a leading expert on Alzheimer’s prevention and reversal, to Jeffrey Smith, founder, and executive director of the Institute for Responsible Technology. How do you choose your topics and your guests? Do they also reach out to you?

Carol Grieve with Jeffrey Smith, Jeffrey Smith, Founder and Executive Director of Institute for Responsible Technology.I stay very current with what is happening in the area of health, wellness, and nutrition. When I interview someone like Dr. Dale Bredesen, who I have interviewed three times, the information is usually the most updated and latest information available at that time. For example, Dr. Bredesen is considered one of the leading experts in the world on Alzheimer’s disease. As we know, neurological and brain diseases are on the rise. Everyone knows someone with this disease, and it is so relevant. Also, Jeffrey Smith is one of the leading authorities on GMOs and his information is always relevant and current. I like to interview people who are the best in their fields to assist my audience with their health.

I have many publishers that ask me about one of their authors who has a current or unreleased book out. So yes, they contact me often. Sometimes I reach out to an expert myself and they see who I have interviewed on Food Integrity Now and are always eager to say yes to an interview.

The show suggests that a healthy diet comes from all areas of life – starting with the soil ranging to all-natural herbs to off-the-shelf food. How have you found that adopting this holistic approach to diet benefited your clients and listeners?

Soil is the most important when it comes to nutrient density. I encourage those who can grow some of their food to do this. This is the ideal way to eat, and they can control what goes into their soil, food and ultimately into your body. Obviously, not everyone can grow their own. The next best thing to growing your own is buying local and organic. It is very important to include as much whole foods in your diet, which includes a variety of fruits and vegetables. Everybody is different and there is not one specific diet (i.e., keto, paleo, vegan, carnivore, vegetarian, etc.) that I recommend. I work with the individual as to what is the healthiest for THEIR body. Some people do well with grass-fed and finished meats while others do well just eating a plant-based diet. It is an individual choice for them. I make suggestions as to their diets – but it is always their choice of course. One thing that is imperative is that they eat Organic, mostly! You cannot get well by continuing to put toxins in your body and there are many.

I also educate them about GMOs, glyphosate and other toxic chemicals that may be in their foods. We discuss not only their food, but what they drink, put on their skin, household cleaning products and toxins in general in their home. Again, we address the whole!

You’re also a life coach, journalist, and speaker. Was there any angle or element (or even several) in particular that inspired you to share your knowledge in a podcast?

In 2010, I realized there was a need to educate the public about what was happening in our food supply. It became apparent that many did not know about GMOs and other toxins that had invaded our foods by Monsanto, now Bayer. I was part of the GMO labeling campaign here in California as well. I started out as a food activist during this time. The more I learned, the more of a desire I had to educate those who did not know and wanted to know.

Being a life coach for over 20 years and a Toastmasters graduate, I realized that I had the confidence and skills to become a public speaker and over the years have spoken at events like the National Heirloom Expo, which is the largest whole food event in the world and other many other health and wellness events. Public speaking comes naturally to me. Doing a podcast and interviewing guests about health and wellness, which is my passion, was easy for me. I started out doing “live” interviews on a couple of different venues like Teller Netcast and Castlerock Radio and then moved to doing podcasts.

What steps do you take to prepare and schedule your podcasts?

If the interviewee is an author, I read the book and then formulate the questions. I do research on the subject and the author as well. I like to know the subject but always want to be open and curious to ask questions that I may not know the answers to. Curiosity drives me.

If you could share just one fact or figure or data point that drives home the importance of eliminating toxicity in our food supply, what would it be?

Disease is at epidemic proportions and mostly because of our toxic food supply. There is scientific evidence that if we just started eating organic fruits and vegetables, we could reduce our pesticide/herbicide toxic load in our bodies by over 98%.

Are there any trends in food integrity, and if so what are the good and the bad of those?

People are starting to wake up to what is happening with our food supply and the organic food movement is assisting with this greatly. More people are buying organic food!

Common Ground movie posterA trend that concerns me is that the “fake” meat industry is on the rise. Foods like lab-grown meats and Impossible Burgers, Beyond Meat, and others have hoodwinked many into thinking they are doing something good for the planet and their health. This could not be further from the truth. Organic Regenerative Farming practices are the way out of the mess we have created with our soil and environment. I highly suggest that everyone watch the movie Common Ground to learn more about what we need to do to regenerate the soil and heal the environment.

Impossible Burger is highly processed and uses much energy and some of the ingredients are toxic. The Impossible Burger uses an ingredient called heme, which makes it look like it is bleeding. The soy leghemoglobin (heme) in this fake meat that makes it look like blood is made from GMO soy. We know GMO soy contains harmful herbicides like glyphosate, a known carcinogen, and endocrine disruptor, which wreaks havoc with our health. There is much I can say about the dangers of glyphosate, and I have interviewed the best on this subject. If you search the blog, you will find many interviews and articles about glyphosate.

What do you think are the most prevalent myths about our food supply?

The most prevalent myth about our food supply is that it does not make much of a difference in your health whether you eat organic or conventional. It makes a huge difference when you eat organic. Many people have given up on their health because they may feel it is too overwhelming to eat a clean diet. I think we have given up much for the sake of convenience — i.e., fast food.

Many of your podcasts mention the dangers of GMOs (genetically modified organisms) and you even have a counter at the top of your web page. Do you consider those the greatest threat to human health? Is that just in the U.S. or is it prevalent elsewhere? If GMOs are not the greatest threat, what is?

I do think that GMOs are a huge threat to human health and our overall well-being. GMOs and glyphosate (RoundUp) are toxic to the body and that includes our brain. I have written much on this subject over the last 14-15 years. Corporate greed and corruption and their total lack of respect for human health are rampant. If enough of us would just stand up, speak up, and say, “NO MORE,” it would end. This is why I will continue to educate those who want to know. GMOs and glyphosate are prevalent in most countries, but the US has one of the worst diets in the world. We are also the sickest country in the world. This is sad but true. There is much more work to do here!

Food Integrity Now on Social:* Instagram @carolagrieve * Facebook FINtegrity * Twitter (X) @FINtegrity * foodintegritynow.org

The post Grieve Explains the Impacts of Holistic Nutrition, from Healthy Soil to the Soul appeared first on Blubrry Podcasting.

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We have been busy! Today let’s go over all the innovations Blubrry offers that you should know about – but might not have heard of. Whenever something new comes out we put the word out and our course build documentation. Then we tend to press on to the next big thing. Sometimes it’s good to step back and give you an overview of all we have to offer.

Blubrry’s Innovative Podcast ToolsHosting and Publishing Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools. * WordPress Integration: PowerPress plugin for seamless management from WordPress. * Private Podcasting: Secure podcasts for designated listeners. * Vid2Pod:* Converts YouTube playlists into audio podcasts.

Monetization Programmatic Advertising: Automatically inserts ads into your podcasts. * Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes. * Premium Podcasting: Provides options for ad-free, bonus content, and early releases. * Value4Value:* Accepts donations in Bitcoin and traditional currency.

Analytics and Growth Podcast Statistics: Detailed analytics including geo, apps, and devices. * Audience Surveys: Collects demographics directly from listeners. * Podcast Directory: Promotes your podcast in a large directory. * MyCast: This service combines all your subscriptions into one RSS feed. + A great use-case is to take all your video podcasts from RSS feeds and combine them into one “Playlist” style feed to subscribe to in a Set-top Box (Roku or Apple TV) podcast app. * Media Kit:* Creates a comprehensive overview for potential advertisers.

Additional Features Podcast AI Assistant: Assists with planning, production, and promotion. * Thrive Bundle: Enhanced tools including advanced stats and ad insertion. * Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com. * Concierge Service: Full setup assistance for your podcast. * Transcription and Closed Captioning: Makes podcasts accessible with transcriptions. * Media Mastering: Professional audio processing by Auphonic. * Podcasting 2.0 support:* Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org.

Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters​.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Innovative Podcast Tools You Didn’t Know About at Blubrry – PCI 402 appeared first on Blubrry Podcasting.

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“Please create an image of a horse going over a series of hurdles.”Harnessing the power of AI to generate images for your podcast can significantly elevate your brand’s visual appeal. Whether you’re looking to create compelling cover art (such as with Blubrry’s AI Album Art generator) social media visuals (such as with Blubrry’s Podcast AI Assistant) or promotional materials, writing an effective AI image prompt is crucial. But, as anyone who has worked with AI images knows, writing the prompt is trickier than it seems and artificial intelligence cannot read minds. At least not yet. Let’s dive into some best practices for crafting prompts to get you the images you envision.

Understanding Your NeedsBefore you start writing your prompt, it’s essential to have a clear understanding of what you need. Consider the purpose of the image:

  • Cover Art: Should capture the essence of your podcast, its theme, and its personality.
  • Episode Thumbnails: Need to reflect the specific content of the episode.
  • Social Media Posts: Should be engaging and visually appealing to draw attention.

Know Your AudienceWho are you trying to reach with your images? Knowing your target audience will help you tailor your prompts to create images that resonate with them. For example, a tech podcast might benefit from sleek, modern visuals, while a storytelling podcast might need more whimsical, illustrative art.

Crafting the PromptBe Specific, But Not Overly Detailed“Please create an image of a horse leaping over a series of hurdles.”When writing your prompt, strike a balance between specificity and flexibility. Provide enough detail to guide the AI, but leave room for creativity. A good prompt should cover the following:

  1. Subject Matter: Clearly describe what should be in the image.
    • Example: “A futuristic city skyline at sunset.”
  2. Style: Indicate the desired artistic style or mood.
    • Example: “In a cyberpunk style with neon lights and dark shadows.”
  3. Elements and Composition: Specify any particular elements or composition rules.
    • Example: “Include flying cars and towering skyscrapers, with a focus on depth and perspective.”

Use Descriptive LanguageDescriptive language helps the AI understand the nuances of your vision. Instead of saying “a nice background,” you could say, “a serene beach background with golden sand and gentle waves under a pastel sky.”

Incorporate Contextual InformationAdding context can greatly enhance the relevance of the generated image. For instance, if your podcast episode is about a historical event, include relevant time periods or cultural references in your prompt.

  • Example: “A 1920s jazz club with musicians playing, art deco decorations, and people dancing in flapper dresses.”

Avoiding Common PitfallsVague DescriptionsVague prompts often result in generic images. Avoid phrases like “interesting design” or “cool picture.” Instead, be precise about what makes the design interesting or what elements make the picture cool.

Overloading the PromptWhile it’s important to be descriptive, overloading your prompt with too many details can confuse the AI. Focus on the most crucial elements that define your vision.

Ignoring Visual HarmonyEnsure that the elements you describe in your prompt work well together. Clashing styles or incongruent elements can result in a disjointed image. For example, avoid mixing futuristic elements with medieval themes unless that juxtaposition is intentional.

Testing and IterationCreating the perfect AI-generated image might require a few attempts. Don’t be afraid to tweak your prompts based on the results. Experiment with different levels of detail, styles, and compositions to find what works best.

Review and FeedbackOnce you receive the generated images, review them carefully and provide feedback to refine future prompts. This iterative process helps in honing your ability to communicate effectively with the AI.

Crafting the perfect AI image prompt for your podcast is both an art and a science – and Blubrry Podcasting is doing all it can to marry both and simplify the process. By understanding your needs, using descriptive language, incorporating context, and avoiding common pitfalls, you can create compelling visuals that enhance your podcast’s appeal. Practice makes perfect, and the more you experiment with your prompts, the better you’ll get at producing stunning AI-generated images.

The post Crafting the Perfect AI Image Prompt for Your Podcast: Best Practices and Tips appeared first on Blubrry Podcasting.

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Welcome to another exciting episode of our podcast! In this episode, we discuss the world of video podcasting and specifically just how easy it can be with Blubrry. Podcasters and creators of all levels will learn about the unique opportunities and challenges video podcasting presents. Join us as we discuss the technical aspects of video production, content creation techniques, and how to effectively engage with your audience through visual storytelling.

When it comes to podcasting in general, a video podcast is not that much harder to publish in an RSS feed than audio is. Simply upload an mp4 (the best format for a video podcast) and the rest is the same. On the production side, it’s a bit more complex.

Doing a video podcast via RSS is more cancel-proof. It also allows you to distribute to more than one platform.

Here are some things to think about if you are going to do a video podcast:Technical Setup

  • Quality Equipment: Invest in a good camera, microphone, and lighting.
  • Editing Software: Use reliable video editing software to ensure high-quality production.
  • Hosting Platform: Choose a hosting platform such as Blubrry that supports video files and can generate an RSS feed.
    • Note: Video files are much larger than audio files.

Content Preparation

  • Script/Outline: Prepare a script or outline to keep the podcast organized and engaging.
  • Consistency: Maintain a regular schedule for releasing episodes.
  • Target Audience: Know your target audience and tailor content to their interests.

Recording

  • Environment: Record in a quiet, well-lit space to minimize background noise and visual distractions.
  • Testing: Test your equipment and settings before recording to avoid technical issues.
  • Backup: Always have a backup recording to prevent data loss.

Post-Production

  • Editing: Edit for clarity and pacing, and remove any mistakes or unwanted sections.
    • Video can be more challenging to edit than audio.
    • If you are going to do an audio version of your video, edit the video and then extract the audio for your audio podcast (in that order).
  • Branding: Add intros, outros, and any branding elements to create a professional look.
  • Transcripts: Provide transcripts for accessibility.

Distribution

  • RSS Feed: Ensure your RSS feed is properly configured to distribute video content.
  • Platforms: Submit your RSS feed to various podcast platforms like Apple Podcasts, Podcast Index and some others. (Video is not used on as many platforms as audio is.)
    • As a secondary distribution, upload to YouTube, Facebook, X, Spotify if you’re careful and other social media.
  • SEO: Optimize episode titles, descriptions, and tags for better discoverability.

Marketing

  • Promotion: Use social media, email newsletters, and collaborations to promote your podcast.
  • Engagement: Engage with your audience through comments, social media interactions, surveys and feedback.
  • Analytics: Monitor analytics to understand viewer behavior and improve future episodes.

Legal Considerations

  • Copyright: Ensure you have the rights to all content used, including music and images.
  • Disclaimers: Include any necessary disclaimers or disclosures for transparency.

Miscellaneous

  • Storage: Have adequate storage for video files and backups.
  • Updates: Keep your equipment and software updated to avoid technical issues.
  • Adaptability: Be open to feedback and willing to make changes to improve your podcast.

Thanks for tuning in to this episode all about video podcasts! We hope you found our discussion informative and inspiring. Remember, integrating video into your podcasting strategy can open up new avenues for audience engagement and growth. Until next time, keep creating, keep sharing, and happy podcasting!


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post The Potential of Video Podcasting – PCI 401 appeared first on Blubrry Podcasting.

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In the often-crowded world of podcasting, visual appeal is crucial. Your podcast’s album art is the first impression potential listeners have, and now Blubrry Podcasting is revolutionizing this with the introduction of AI-generated podcast album art. Available to all Blubrry hosting customers, this feature is designed to be a simple-to-use, flexible, game-changer for podcasters aiming to elevate their visual branding.

If you’re already a Blubrry hosting customer, you will find the AI Album Art feature on your Dashboard at the Show > Manage section under the Settings tab. Head there and viola! You will see a new option next to your existing album art. We encourage you to write an excellent prompt for your show art, and the art generator will create something stunning that will get listeners’ attention.

In three steps, you can easily add your show title, hostname, and social media handle to the art. Indeed, studies have found that regularly updating your podcast album art allows listeners who may have previously overlooked your podcast to discover your show.

Simplicity at Its BestWe have always been at the forefront of providing user-friendly solutions for podcasters, and our AI-generated podcast album art is no exception. The free feature for all hosting customers is comprehensive, flexible, and straightforward.

The AI-powered tool with easy prompts will create art that aligns with your content’s essence. This simplicity is a boon for podcasters of all levels. Whether you’re a seasoned professional or just starting, creating eye-catching album art. Blubrry’s Podcast Art Generator offers an intuitive interface and step-by-step guidance to eliminate the need for extensive design skills or expensive software, making high-quality visual branding accessible to everyone.

Some details:* You can generate nine album art prospects every 90 days (when best practices dictate it’s a good time to switch it up). * You can store 10 designs in your library. After the 10th design, the earliest version is removed.

Flexibility for Every PodcasterOne of the standout features of Blubrry’s AI-generated album art is its flexibility. The tool offers a wide range of customization options, allowing podcasters to tweak colors, fonts and images to their liking. This flexibility ensures that every podcast, regardless of its genre or style, can have a unique and visually appealing album cover.

Ultimately, the AI adapts to your preferences as you refine the prompt you give the art generator.

Optimizing Your Visual AppealResearch and best practices in the podcasting industry suggest that updating your podcast album art every three months is optimal. Regularly refreshing your visual branding keeps your podcast modern and professional and helps attract new listeners. Fresh album art can reignite existing subscribers’ interest and capture potential new listeners’ attention scrolling through podcast directories.

Our AI-generated album art makes this practice easy and efficient. With the ability to quickly generate new, stunning designs, podcasters can stay ahead of the curve without investing significant time or resources. This regular update cycle ensures that your podcast remains visually appealing and engaging, which is crucial in a competitive market.

If you’re using the Blubrry Publisher, you can automatically refresh your album art with a button from the AI tool. If using PowerPress, easily download and then upload the album art to your settings in PowerPress.

Always on the leading edge, our AI Album Art is simply the latest feature to make the podcasting process streamlined, comprehensive, and fun for our hosting customers. Keep a look out for what’s coming next!

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Two New Data Points for PodcastersWe are excited about this release with a change to our monthly trending chart for all stats users and a brand new metric.

Primary category comparison of your show to other shows in your category. (Thrive Feature)As a podcaster, staying on top of your metrics is crucial for understanding your audience and growing your show. That’s why we’re constantly working to improve our data and provide you with valuable insights. In this latest update, we have two new data points that will give you even more information about how your podcast is performing.

The first change is to our monthly trending chart for all stats users. This chart shows the overall trends of your show’s downloads and plays over the past month. With this update, we have also added a comparison feature that allows you to see how your show stacks up against other podcasts in the same category.

This new metric, known as the “Primary Category Comparison,” gives you a better understanding of where your show stands in

This new data metric compares your show performance against other shows in the same podcast category. We will compare your primary category set in show settings to other shows Blubrry measures in the same category. Satisfy your curiosity! Make insightful decisions for your show based on this new information and reach your full potential.

Commitment to Clarity Monthly Trend Chart Update (All Stats Users)You asked us for more details in the trend chart, and we have re-designed it to give you more clarity, allowing you to see how your show has progressed over time

  1. Podcasters can now go back any number of months up to 36, whereas before, they could only do 12, 24, or 36 (we always offered three years back, but you are now not limited to full-year amounts)
  2. Podcasters can now toggle the monthly chart between a chronological view and a month-by-month comparison

We strive to offer detailed insights into your show performance and your understanding of your overall reach. Based on your request, we aim to give you the best overall picture possible that we can provide.

Utility of the DashboardThis is a reminder that our stats dashboard contains multitudes of information about your podcast and is a potent tool for giving you actionable information. By leveraging this data correctly, you can make informed decisions to enhance your show, optimize marketing tactics, and make a podcast with purpose.

The new trend chart is available to all podcast stats customers, and the category comparison is available to all thrive customers. Those who want these new metrics can order Thrive as an add-on under Manage Subscriptions in the podcaster dashboard. Learn more about the Thrive Bundle here.

The post Blubrry Unveils New Podcast Statistics to Enhance Creator Insights appeared first on Blubrry Podcasting.

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We’ve got a special episode of Podcast Insider as the Blubrry team celebrates our 400th episode! Join us as we reflect on our journey, share highlights and stories from past episodes, and discuss what’s next for Blubrry Podcasting. This milestone is a testament to our incredible community of podcasters, listeners, and supporters. Thank you for being part of our journey!

  • Episode 400 is likely not completely accurate. We guessed when we started Podcast Insider by adding up all the prior episodes of all the prior podcasts, but it’s close enough 🙂
  • Cathy and Todd reflect on attending the Podcast Show in London in May
  • Different names of this podcast
    • Blubrry community podcast – Just about anything, no schedule.
    • PowerPress Podcast – MacKenzie interviewed PowerPress and Blubrry users – Weekly(Ish)
    • Your Podcast – Todd and Mike talked about deep subjects around podcasting – Weekly(Ish)
    • We combined PowerPress Podcast and Your Podcast into Podcast Insider – The current show with Mike, Mac and Todd weekly
  • Todd has been a podcasting pioneer for 20 years Inaugurated into the Podcaster Hall of Fame in 2015, wrote the first book on podcasting
  • Humble beginnings – Started with just Todd in 2004 and then brought on other staff in 2005 and then added more full-time employees in 2015 and have continued down that road.

We want to extend our deepest gratitude to each and every one of you who have been part of this incredible journey. Your support, feedback, and enthusiasm have been the driving force behind our success. We’ve shared countless stories, learned valuable lessons, and built a community that thrives on the passion for podcasting.

Here’s to the next 400 episodes and beyond—continuing to innovate, inspire, and celebrate the world of podcasting together. Stay tuned for more exciting content, and as always, happy podcasting!


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post 400th Episode of Blubrry’s Podcast – PCI 400 appeared first on Blubrry Podcasting.

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Yes, we’re calling this the May 2024 Statistics Report, just like last month’s report. We’ve listened to feedback from our Blubrry family, and although the report is released this month (June), we are now labeling it based on the month the statistics cover, which is May.

A lot has changed in the past month. You’ll note that there are fewer new episodes in the Blubrry Directory — 209,767 in May vs. 577, 073 in April‘s numbers. That took us by surprise, but we double-checked and that’s accurate. It seems like some content creators are taking the spring off — and depending on where they’re located, who can blame them? That said, let’s get back at it vacationers!

We’re excited to see higher numbers of shows taking advantage of Podcasting 2.0 features, such as transcripts, funding tags, chapters, and more. If you’re not using these features yet and need more information, feel free to reach out to us at blubrry.com/contact.

209,767 New Episodesin the Blubrry DirectoryTOTAL EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeTOP CLIENTSHow Podcasts Were Consumed in April 2024by PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSLocations with the Largest Podcast Growth in MayBLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of June 5): 4,200,009The post May 2024 Stats Report (b) appeared first on Blubrry Podcasting.

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Podcasters are often divided into two camps: the hobbyists and the serious business moguls. For hobbyists, podcasting is the ultimate excuse to talk incessantly about their niche obsessions — like the history of pine-needle basket weaving or the intricacies of cheese-making — without being interrupted by eye rolls. They relish the freedom to record in their pajamas while sipping coffee and revel in the joy of having at least three listeners who aren’t related to them.

On the flip side, serious business podcasters are armed with marketing strategies, high-end microphones, and dreams of sponsorship deals that rival Super Bowl ads. They meticulously plan each episode, aiming for viral content while obsessively tracking metrics. Whether it’s a passion project or a path to fame, every podcaster finds their groove — often while editing out those pesky pauses and ‘ums’ at 2 a.m.

Podcasting has become the go-to medium for sharing stories, ideas and expertise. For folks considering starting a podcast, whether for fun or profit, understanding the nuances of hobby podcasting and professional podcasting is an important starting point.

Podcasting as a HobbyLaunching a podcast as a hobby is an excellent way to dive into audio content without significant pressure. Here are some key aspects to consider when podcasting for fun:

  1. Passion-Driven Content: Hobbyist podcasters typically choose topics they are passionate about. This can range from discussing favorite books or movies to exploring niche interests like bird watching or vintage car restoration. The primary goal is to share enthusiasm with like-minded listeners.
  2. Flexibility: As a hobbyist, you have the freedom to create and publish content at your own pace. There’s no strict schedule to adhere to, allowing you to balance podcasting with other commitments.
  3. Minimal Investment: Starting a hobby podcast requires minimal financial investment. Basic equipment, such as a good-quality microphone and headphones, along with free or low-cost editing software, is sufficient to get started.
  4. Personal Growth: Podcasting as a hobby can help develop new skills, such as public speaking, content creation, and audio editing. It’s a great way to learn and grow without the pressure of financial success.

Podcasting as a BusinessTurning a podcast into a business requires a more strategic approach. Here are key considerations for making podcasting your job:

  1. Target Audience and Niche: Successful business podcasts often target a specific audience or niche. Identifying a gap in the market or addressing underserved topics can help attract a dedicated listener base.
  2. Consistent Content Production: To build a loyal audience, consistency is crucial. This means setting a regular release schedule and sticking to it. Whether it’s daily, weekly, bi-weekly, or monthly, listeners should know when to expect new episodes.
  3. Quality and Professionalism: High-quality audio, engaging content, and professional presentation are essential for attracting and retaining listeners. Investing in better equipment, professional editing, and even a dedicated recording space can make a significant difference.
  4. Monetization Strategies: There are several ways to monetize a podcast, including sponsorships, advertising, merchandise sales, and premium content. Blubrry Podcasting offers programmatic advertising, Dynamic advertising, Premium Podcasting, Value4Value and more monetizing options through its platform. Building relationships with brands and understanding different revenue streams is key to financial success.
  5. Marketing and Promotion: Business podcasters need to actively promote their shows to grow their audience. This involves leveraging social media, guest appearances on other podcasts, collaborations, and possibly even paid advertising.

Transitioning from Hobby to BusinessFor hobbyists looking to turn their passion into a profession, here are some steps to consider:

  1. Evaluate Your Content: Assess whether your current podcast content can appeal to a broader audience or if it needs refinement to become more marketable.
  2. Plan and Strategize: Develop a business plan that includes your goals, target audience, monetization strategies, and marketing plan. Setting clear, achievable objectives will guide your transition.
  3. Invest in Quality: Upgrade your equipment and software to ensure professional-grade production. Consider taking courses or hiring professionals for tasks like editing and marketing.
  4. Build a Brand: Create a strong, recognizable brand for your podcast. This includes a professional logo, consistent branding across platforms, possibly a catchphrase and a compelling story that resonates with your audience.
  5. Network and Collaborate: Engage with other podcasters, industry professionals, and potential sponsors. Networking can open doors to opportunities that help grow your podcast into a business.

Podcasting for Business Success StatisticsWe asked ChatGPT about the potential for earning the big bucks via podcasting and this is what it said:

The earnings of podcasters can vary significantly based on factors such as audience size, niche, and monetization strategies. On average, podcasters with around 10,000 downloads per episode can expect to make between $500 to $900 per episode from sponsorships and ads​ (FinanceBuzz)​​ (Captivate Unlimited)​. For instance, with a CPM (cost per mille) rate of $18 to $50, podcasters can earn between $180 and $500 per episode if they have 10,000 downloads​ (Wired Clip)​.

However, only a small percentage of podcasters achieve substantial earnings. According to various sources, top-tier podcasters such as Joe Rogan can earn up to $800,000 per episode, with overall annual earnings reaching millions​ (FinanceBuzz)​​ (What To Become)​. On the other hand, many podcasters earn modest incomes, often supplementing their revenue through affiliate marketing, merchandise sales, and listener donations​ (Captivate Unlimited)​​ (DemandSage)​.

The path to significant earnings in podcasting involves growing a dedicated and engaged audience, which can take time and consistent effort. Successful podcasters often combine multiple revenue streams, including advertising, subscriptions, premium content, and live events, to maximize their income​.

Ultimately, while it’s possible to make podcasting a full-time job, it requires strategic planning, audience growth, and effective monetization methods to achieve substantial financial success.

Does that all sound right to you? We’d like to know whether you approach podcasting as a hobby, business or both! Let us know how you podcast by taking our poll.

The post Podcasting: Hobby vs. Business appeared first on Blubrry Podcasting.

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Today Blubrry discusses the essentials of building and maintaining a podcast website. We explore why having your own site is crucial for total control over your content and audience engagement. Specifically, we’ll focus on the advantages of using WordPress paired with our plugin, PowerPress. Your show is never safer than when it’s in your hands.

If you are using WordPress and PowerPress for your podcast publishing, YOU are the platform. This is good. You own the feed address and get all the SEO benefits to your brand. BUT, with great power, comes great responsibility!

Here are the main pros and cons of being your own podcast platform.Pros1. Control and Customization

  • Full Control: You have complete control over your content, layout, and feed settings.
  • Customization Options: PowerPress offers various customization options for your podcast, including episode-specific settings, SEO features, and advanced feed settings.

2. SEO Benefits

  • SEO Integration: WordPress is SEO-friendly, and PowerPress enhances this by allowing you to optimize your podcast episodes for search engines.
  • Increased Visibility: Proper SEO practices can increase your podcast’s visibility, attracting more listeners.

3. Integrated Website

  • Unified Platform: Having your podcast and website on the same platform can simplify management and provide a seamless experience for your audience.
  • Additional Content: You can easily add blog posts, show notes, and other content related to your podcast episodes.

4. Monetization and Analytics

  • Monetization Options: You can integrate ads, affiliate links, and other monetization methods directly on your site.
  • Detailed Analytics: PowerPress provides detailed podcast analytics, helping you understand your audience and improve your content.

5. Community and Support

  • Large Community: WordPress has a large community of users and developers, providing extensive support and resources.
  • Regular Updates: Both WordPress and PowerPress receive regular updates, ensuring your site remains secure and functional.

Cons1. Technical Knowledge Required

  • Learning Curve: Setting up and managing a WordPress site with PowerPress can be complex, especially for beginners.
  • Maintenance: Regular updates and maintenance are required to keep your site secure and running smoothly.

2. Hosting Costs

  • Additional Costs: You need to pay for web hosting, domain registration, and possibly premium plugins or themes, which can add up.

3. Potential for Technical Issues

  • Compatibility Issues: Plugins and themes can sometimes conflict, causing issues that need troubleshooting.
  • Security Vulnerabilities: A poorly maintained WordPress site can be vulnerable to security threats, requiring vigilance and security measures.
  • Too much security: Your RSS feed needs to remain public and not behind any firewalls or other blocking for security reasons. Some systems can block your feed from Apple and other destinations which defeats the podcasting works. In most cases, you are not trying to protect Fort Knox!

4. Time-Consuming

  • Content Management: Managing a WordPress site can be time-consuming, especially if you’re also focusing on creating podcast content.
  • Backup and Recovery: Regular backups are essential to avoid data loss, adding to the time and effort needed.

5. Dependence on Plugins

  • Plugin Reliance: Relying heavily on plugins to from the way your site LOOKS can sometimes lead to issues if plugins become outdated or unsupported.
  • Performance Impact: Too many plugins can slow down your website, affecting user experience and SEO.

At the end of the day you are responsible for the well-being of your podcast and it’s corresponding website. Blubrry is here to help you and ensure that you are able to get the best experience possible, but the fate of your podcast is in your hands.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Unleashing Control Over Your Podcast Platform with WordPress and PowerPress – PCI 399 appeared first on Blubrry Podcasting.

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Photo credit: Jennifer OlsonWith a rich and storied career in broadcast media, voiceovers, and live event hosting, Adam Montiel has long been a vital member of California’s Central Coast community and San Luis Obispo County, or SLOCAL. Always eager to explore new and exciting ventures, he naturally gravitated toward the podcast universe – perhaps even foreseeing the significant decline of traditional radio. Now, having transitioned from terrestrial broadcast media, Montiel leverages his extensive on-air expertise in his podcasting adventures. Recently, he transformed his once-popular live morning show into the Up + Adam Show, a podcast published Monday through Friday.

Yet Montiel is far more than simply ‘talk.’ He actively serves his community, through local and national charities and is dedicated to event promotion and tourism growth in the area. And as he transitions from the profit-first radio industry to the engagement and intimacy of narrowcasting, you may soon be able to catch up with him at a podcasting event.

As our June Podcaster of the Month, Montiel shares outstanding professional insights, offering best practices to make your podcast more compelling, cleaner, and engaging by returning to the fundamentals.

Between hosting and producing, you manage four podcasts. Each publishes on different time schedules. How do you plan your schedule for recording and production? Do you have any recommendations for other podcasters who manage multiple shows?It’s tough sometimes. I prioritize my daily podcast, Up+Adam with Adam Montiel, cause it’s just that – it needs to be fed daily.

Where Wine Takes You: A Paso Wine Podcast is biweekly so the idea is to publish alternating weeks to my other content called The Pour. WWTY is specifically about the Paso Wine scene, and the people and stories that make it the most exciting wine by farm region right now and The Pour covers my winemaker and producer interviews from all over, also including beer, spirits, and cocktails in addition to wine.

In addition to podcasting, you’ve been a radio personality, as well as doing voiceovers, event hosting and more. What are the benefits and challenges you’ve faced when comparing your roles in radio and podcasting?Photo credit: Brittany AppIt has been really helpful to me. I think if more podcasters adopt some old-fashioned radio broadcasting fundamentals, it would help them greatly. For instance ‘Quarter-Hour Maintenance’ is a heavy theme in radio. Not just what you’re doing now, but what are you doing in 15 min? What can you tease and then pay off? This is how radio stations and shows keep listeners longer than the listener may have intended to stay. In radio, it’s called TSL (time spent listening).

Also, a simple fix any podcaster can do is a Radio 101 hack, and that’s to lose the collective references. Meaning, avoid saying things like, “What’s up everybody!” or “Hey you guys…”, etc. Radio (and podcasting for that matter) is an intimate medium, and despite the fact you are indeed broadcasting to many, your delivery should be to just one. You just talk to the other set of ears on the other end. For example, instead of, “Do you guys like mint chip ice cream as much as I do?” try, “I don’t know about you, but mint chip ice cream, I mean is there anything better?” Getting into the habit of just talking to one person and saying, ‘you‘ in those times, will make the listener feel closer to you.

Based in California, you are dedicated to making your community a better place for all. Can you tell us about some of the charities you’re involved with and why it is important to you?I work closely with the Woods Humane Society, which is a leader in the country for how effectively they find homes for dogs and cats and how they even relieve pressure on other shelters, both locally and across the country. I work with them on and off the air throughout the year and just love them and what they do. I also work with the Cancer Support Community, Lumina Alliance (which raises awareness/resources for victims of sexual and intimate partner violence), and Big Brothers Big Sisters, among others.

I work with nonprofits because I believe in the power of community and the important role these organizations play in strengthening it. Each nonprofit I support represents a cause I’m passionate about and is worthy, whether it’s helping youth, promoting arts and culture, or assisting those in need.

Using any platform I am blessed with to amplify their voices and missions is the least I can do and it’s incredibly fulfilling to see the positive impact we can make together. Being involved with nonprofits isn’t just about giving back; it’s about connecting, learning, and being inspired by the dedication of those in these spaces.

Up + Adam launched as a podcast last fall and is the continuation of a traditional broadcast media show you hosted with American General Media. Was it challenging to make that transition from morning radio to a daily podcast?When I was laid off from a terrestrial radio gig I had already dipped my toes in the podcast space and could see it was the future of radio. We are no longer broadcasting, we are narrowcasting, and it’s exciting. Listeners can check out a show about whatever they want, listen in the car, washing dishes, on a run, and pause whenever they want to as well.

Photo credit: Dina Mande StudiosA lot of things at their time were said to be the death of radio: Napster, iPods, Spotify, you can think of others, but they did not kill radio. When radio cared less about curating an art form, and more about balancing cells on a spreadsheet, it slowly started to kill itself. That along with ad revenue migrating to digital, terrestrial radio is seeing its best days behind it, unfortunately.

Less than a week ago, I was a guest speaker to a media class at Cal Poly. No one in this class raised their hand when I asked, “Who here makes FM radio a pattern in any part of their day or their commute?” These are men and women in their early 20’s. Teens, late teens, barely even know what a radio is. It’s sad. I grew up loving broadcast radio, I still do, but I also am not going to stick my head in the sand and not evolve and get better with the times.

Up + Adam highlights news, fun events such as a local chihuahua costume contest for a popular Tamale Fest, and outstanding guests the likes of Beau Bridges and Elizabeth Hurley. How do you determine what and who to feature? Do you seek out your guests, do they find you or do you have a team that undertakes the scheduling for you? I am currently producing and scheduling the show myself but as it grows, it’s challenging. I live and serve the central coast of California (SLOCAL they call it – for San Luis Obispo county) because we are a heavy spot for people who vacation here, there is a good mix of locals who appreciate the local coverage, but also many who like to keep their finger on the pulse here even when they don’t live here. Guests like Elizabeth Hurley and Beau Bridges are ones anyone can enjoy because of their widespread name recognition. I am always looking for people to interview, and I am lucky that organizations, musicians, producers, and artists, know the show has its following and they call to be a part of it as well.

Having been in the media industry for a fair amount of time, what equipment have you chosen to record and produce your personal podcasts? Do you have a team that helps with the process or are you flying solo?I am flying solo but I will soon need help to edit. It’s tough because I am picky about editing, and find it hard to pass that off although I know I need to (badly). I use a Rodecaster Pro II in my home studio. I use a Rodecaster Pro 1 when I am on location. My home mic is Electro-Voice 320. On the road I use Audio Technica BPHS-1 – the headsets and quality make them great in public show situations.

I was seriously cracking up at the Homicide Hotline and Sidewalk Shoes intros to two of your episodes. Can you tell us more about the background and production of these sorts of clips? Haha, thanks. Bits and parodies are fun, and they made me want to get into radio when I was a kid. They are still fun to this day, and those two were just examples of parody commercials I created and produced. Homicide Hotline was for a call-in line when you are so mad, you’re (facetiously) ready to kill someone. In the bit, an overworked mom with screaming kids calls in after her husband just let the dog out, and a college kid whose roommate drew a phallic rendering on his cheek the morning of a job interview. It’s light and airy, and just funny. Sidewalk Shoes have more of a local flavor, which people in the 805 [area code] can identify with. We have a hippie little beach city called Los Osos, and there are barely any sidewalks there. We made Sidewalk Shoes so those people could feel the joy we take advantage of by using sidewalks. But they are literal shoes with concrete slabs drilled to the bottom so it’s just absurd. They are fun to make (the parodies, not the sidewalk shoes), they are evergreen, and people enjoy them too.

Two of your podcasts, The Pour and Where Wine Takes You, are centered around wine. What do you find about wine and the vintners who create it that is so compelling?Photo credit: Jennifer OlsonWinemaking and radio have surprisingly shown me so many parallels. One, you don’t get into either to get rich. Two, when they are done right, it’s about as close to magic as you can get. I love telling the stories of these winemakers and producers.

Now, it’s far more than wine, we have world-class craft brewing, spirits, even cider and more. The wine scene really paved the way, and it’s the majority of the chats, but I love it all here as well.

What are your short and long-term goals for yourself and each of your shows? Just grow each brand. I also want to use my storytelling to help tourism, as well as get into other genres I see as interesting, like true crime, and more. I definitely want to grow these podcasts and get more advertising interest in them as well.

Can you share one tip or trick (or several) you employ when podcasting that you’d like other podcasters to know?

  • Having a solid format for the show – benchmarks are important too.
  • We all get into crutches. Always listen to your show so you can identify yours and fix them.
  • Audio consistency. Find a good means to process, and hard limit your pieces.
  • If you have questions, reach out to me, or YouTube these things.
  • Editing: If you have a guest with tons of ums and ahs, it’s unlistenable. Your listener hates it and will tune out. It also does not make your guest look good, which you want your guest to come across as GREAT! It’s a pain, but it’s worth it.
  • Interviews should be prepped, but also very ‘in-the-moment’.
  • Don’t be afraid to follow up to ask questions they weren’t ready for, but only as you make them feel more comfortable.
  • And like I mentioned earlier, 86 the ‘you guys’, and the ‘hey everyone’ kind of delivery. Your delivery should be like you are talking to one person. That’s the way listeners feel like they know you, and they are there with you.

Do you attend podcast conferences, shows, etc. and if so what is your favorite?That is a goal of mine in 2024-25. I have attended radio ones, but not podcasting ones. I’m excited to learn about the don’t-miss ones and certainly hope to check them out and participate in the future.

Instagram: @adamontheair

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The podcasting path has been long and prosperous for our Podcaster of the Month, Greg Thompson.

Greg ThompsonSince its launch in 2016, Thompson’s show, PodWheels, has produced more than 1,500 podcast episodes while generating more than 200,000 downloads. In this episode of Podcast Insider, he shared with us the long and winding road that led his career from sports celebrity interviews to the shared wisdom and important insights of truckers. Join Mike Dell as he learns of the incredible journey of Greg Thompson and the impactful stories from the world of trucking.

Check out the Podwheels network here

Find his Podcaster of the Month article here


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post On the Road to Success: Podwheels’ Path with Greg Thompson – PCI 398 appeared first on Blubrry Podcasting.

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Memorial Day, with its solemn undertones of remembrance combined with the lighter notes of barbecues and parades, offers a unique canvas for podcasters and podcast enthusiasts alike. Whether you’re lounging in your backyard, participating in the Bolder Boulder 10K race, or simply enjoying a day off, incorporating podcasts can add depth and enjoyment to your holiday experience. Here’s how podcasts can enhance your Memorial Day traditions and even inspire you to create your own.

Finding New Podcasts on Memorial DayHolidays like Memorial Day are perfect for discovering new podcasts. With more leisure time, you can explore shows outside your usual playlist. Look for podcasts that delve into history, focusing on military stories or episodes that discuss the origins and significance of Memorial Day. Alternatively, you might find shows that celebrate the start of summer with topics on outdoor activities, travel, gardening, or summer book recommendations. Be sure to surf through the Blubrry Podcast Directory for shows in all genres that will pique your interest.

Podcasts as a Memorial Day TraditionTraditions help shape our experiences of holidays, and introducing a podcast listening tradition can add a new layer to your Memorial Day. Consider recording an annual special featuring Memorial Day themes or guest veterans sharing their stories. Listening to such episodes can become a part of your holiday routine, like watching the parade or grilling in the backyard.

Listening While Running the Bolder Boulder . . . or Other Holiday EventsPodcasts can be a fantastic companion for those participating in Memorial Day races, such as the Bolder Boulder. Choose inspiring episodes that keep your energy up and motivate you to cross the finish line at Folsom Field. Running-based and other podcasts focused on personal stories of resilience, interviews with athletes, or even curated playlists of energetic music and motivational speeches can enhance your race experience, making every mile more meaningful.

Creating Your Podcast Over the Holiday WeekendMemorial Day is for memorializing and could be the perfect opportunity to start that reflective podcast you’ve been thinking about. (Blubrry can help you get going!) You can begin recording your first episode with an extra day off and perhaps fewer commitments. Whether it’s a solo or a group podcast, use the relaxed holiday vibe to let your creative juices flow. Talk about what Memorial Day means to you, share anecdotes from past holidays and your unique traditions, or discuss summer plans and aspirations. (If you want to skip a few steps, Blubrry can set your podcast up with its Concierge Onboarding service.)

Taking Time to RecordThe long weekend is an excellent time to record extra content for existing podcasters. Consider special holiday-themed episodes. For instance, if your podcast typically covers historical topics, a Memorial Day special could focus on important battles, military heroes, or the impact of wars on society. If your podcast is more casual, a light-hearted episode on the best summer barbecues or a roundtable discussion on summer blockbuster movies could be perfect.

Podcasts offer a unique medium to enrich your Memorial Day experience, whether through discovery, tradition, or creation. They can provide companionship during a race, inspiration through historical tales, or a platform for you to share and connect with others. This Memorial Day, let podcasts be a part of your celebration and reflection, adding depth and enjoyment to your holiday rituals. Whether you’re firing up the grill or lacing up your running shoes, there’s a podcast to match every moment of your day.

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Today we dive into the cutting-edge world of advertising strategies tailored specifically for podcasters. The monetization opportunities for podcasters is always changing, but there are a few ways that will always stick around. In this episode, we explore innovative ad techniques that go beyond traditional methods, helping you maximize your revenue while maintaining a seamless listening experience for your audience. The Blubrry team’s expert advice on this topic can helps with actionable insights and advice to elevate your ad game. Discover how to transform your advertising approach to stand out in the ever-competitive podcasting industry.

Two Main Types of Podcast Ad Strategies:1. Dynamic Ad Insertion (DAI): (Programmatic) This allows podcasters to insert ads into their episodes dynamically, so different listeners might hear different ads depending on factors like location, listening platform, or time of day. This flexibility means that ads can be more relevant and timely.
2. Content Insertion: You manually set this up to insert ads, promos, intros, outros, and other such content. It’s less dynamic than DAI as it’s the same for everyone who listens during the time period set in the system.

Ad insertion technology offers podcasters a variety of ways to enhance their podcasts and monetize their content effectively.

Here are some key uses of ad insertion tech in podcasting:

  • Time-sensitive Advertising: Podcasters can insert ads that are relevant only for a certain period, such as promotions for an upcoming event or a sale that is about to end. After the event or sale, they can replace the ad with another without altering the original content of the podcast.
  • A/B Testing: With ad insertion technology, podcasters can test different ads to see which performs better with their audience. This can be done by alternating between different ad versions across different episodes or even within the same episode over time.
    Improved Listener Experience: By using ad insertion, podcasters can place ads in natural breaks within the content, making the listening experience less disruptive. This strategic placement can help maintain listener engagement and reduce the likelihood of listeners skipping ads.
  • Back Catalog Monetization: Podcasters can monetize older episodes by inserting new ads into them. This makes the entire catalog a potential source of revenue, not just the latest episodes.
  • Tiered Subscription Models: Some podcasters offer ad-free versions of their podcasts to subscribers while using ad insertion to monetize the free versions. This can encourage more subscriptions while still generating revenue from non-subscribers.
  • Sponsorship Flexibility: Ad insertion technology makes it easier for podcasters to manage sponsorships. They can switch sponsors across different episodes or seasons without needing to re-record anything.
  • Performance Tracking: Podcasters can track how well different ads perform in terms of listener engagement and interaction. This data is crucial for improving ad strategies and demonstrating value to advertisers.
  • Replacing Beg/End: Change your intro messages/music/outros at the beginning or end of your shows.

Ad insertion tech (or, more accurately for this discussion, content insertion) is available in three ways at Blubrry; htey can be used for more than just advertising.

Here is what we offer at Blubrry:* Manual ad insertion (Pre-roll only). Pre-roll ads for Thrive Bundle or Pro Hosting * Manual ad insertion (Pre, Post, and Mid-roll). Full ad insertion with Blubrry Pro hosting * Programmatic ad insertion. (DAI) Ads are automatically sold and inserted for you. You share in the revenue. $ This is available to ALL Blubrry hosting customers at no additional cost.

By leveraging these capabilities, podcasters can not only increase their revenue but also improve the quality of their content and the satisfaction of their listeners.

Thanks for joining us on Podcast Insider, where we bring you insider access to the tools you need to succeed. Until next time, keep podcasting!


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Innovative Ad Strategies for Podcasters: A Deep Dive – PCI 397 appeared first on Blubrry Podcasting.

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Bloopers are inevitable in podcasting, where every word and pause can be scrutinized. But don’t despair; they are a hidden goldmine of humor and human connection. Whether you’re a seasoned podcaster or a newbie, learning to embrace and highlight these moments can transform your show from strictly professional to delightfully relatable.

Here’s why finding humor in podcast bloopers can make the process more enjoyable and endear you to your audience.

Humanizing the Host

First and foremost, bloopers remind your listeners that you are human, especially when you’re livestreaming. Mispronunciations, unexpected sneezes, or the sudden intrusion of a pet cat during a recording — these incidents bring a smile and create a shared moment of amusement. By showing your audience that mistakes happen and that you can laugh at yourself, you build a connection that polished, error-free content rarely achieves.

“I have been known to destroy the English vocabulary, only Grammarly saves me now. But on my podcast, my audience calls my flubs ‘Todd’isms,’ aka my pronunciation of certain words seems to always trip me up and today the audience – while slightly annoyed – have coined a phrase for them.” ~ Todd Cochrane, Blubrry CEO

Creating Relatable Content

When listeners hear you flub a line or giggle through a mistake, they relate. Everyone has had a moment where things didn’t go as planned, and hearing someone else navigate this familiar territory can be comforting and entertaining. Sharing these moments can make your podcast more accessible and engaging.

“The phrase ‘I’ve never had an original experience.’ seems to have blown up in recent years, more so due to the growth of TikTok and social media usage showing the ins and outs of everyday life. If you found it funny, most likely your audience will as well; post the funny screw-up version, someone will relate.” ~ MacKenzie Bennett, Marketing

Enhancing Engagement

Consider dedicating a segment of your show or an entire bonus episode to bloopers and funny behind-the-scenes stories. This provides additional content with little extra effort and encourages listeners to stick around, knowing that these enjoyable snippets could pop up any time. Moreover, it’s a unique way to engage with your audience, perhaps even inviting them to vote on their favorite blooper or share similar experiences they’ve had.

Lightening the Mood

Podcasting on serious topics? Bloopers can provide the necessary comedic relief to balance the tone of your show. They offer a break from the heaviness and inject a light-hearted element that can make intense subjects more approachable. Even in lighter shows, bloopers can amplify the fun, keeping the atmosphere buoyant.

“I’m new to podcasting and as I review the shows I have published I realize that because the subject matter can be dark, I need to allow some of my misspeaking or bloopers to remain in there. I’m even trying to keep a nervous laugh in there once in a while to add a little lightness to the often otherwise dark matter.” ~ Cathy Beuten, Communications

Promoting Through Humor

Bloopers make excellent promotional material. Share clips of your funniest mishaps on social media (or even as a special episode, such as for a holiday like Memorial Day) to showcase the personality behind the podcast. This humanizes you and provides potential new listeners a glimpse into the show’s less formal side. It’s a way to pique interest and attract an audience who enjoys a well-rounded show.

Learning from Mistakes

Beyond just the laughs, bloopers offer a chance to learn. Each mistake provides insights into what can go wrong and how it can be fixed. Discussing these on your podcast can help fellow podcasters learn from your experiences, and detailing how you corrected (or plan to correct) these issues can be incredibly instructive and reassuring.

“Be prepared for anything if you are interviewing someone you don’t know. I had a guest on my show who seemed articulate when we talked before recording but when I hit the record button and started the interview, the guest froze. I had to drag him through the interview with tons of questions. Fortunately, I did research prior to this interview and I knew where I wanted to go with the interview. Actually, it was a bit comical. I started the show with the introductions and then turned it over to the guest and there was silence. That was an oh sh… moment.” ~ Barry Kantz, Legal

Fostering Community

When you share your bloopers, you invite your audience to share in the joke rather than merely consume content. This fosters a sense of community and partnership. Engage with your listeners by asking them to submit their own funny stories or podcasting bloopers, and share these in your episodes. This interaction enriches the listener’s experience and builds a stronger listener community.

Bloopers are more than mistakes; they are opportunities to connect, laugh, and learn. By embracing the imperfections in your podcasting journey, you enhance your show’s appeal and create a more engaging and enjoyable experience for you and your listeners. So next time the unexpected happens, laugh it off, hit record, and know you’re enriching your podcast in ways that perfect polish never could. Embrace the bloopers; your audience will love you all the more for it.

What do you do when you make a faux pas in your podcast? Do you edit it out, keep it if it’s not too bad or, heck, just roll with it? Let us know in the comments.

The post Finding the ‘Funny’ in Your Faux Pas appeared first on Blubrry Podcasting.

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Creating exclusive content for paying podcast listeners is an excellent way to provide additional value and encourage more listeners to subscribe to premium tiers. Blubrry offers premium podcasting for creators to offer to their audience in hopes of not only creating special, specific content for them, but monetizing said content as well.

Here are several ways podcasters can offer exclusive content to their paying subscribers:Bonus Episodes: Offer additional episodes that are available only to paying subscribers. These could include deeper dives into topics discussed in regular episodes, interviews with special guests, or entirely unique content not available in the main feed.
Early Access to Episodes: Allow paying subscribers to listen to episodes before they are released to the general public. This early access can be a significant draw for dedicated fans who eagerly anticipate new content.
Ad-Free Listening: Provide an ad-free experience for subscribers, which can make listening more enjoyable and streamlined.
Extended Episodes: Offer longer versions of regular episodes with extended discussions, additional segments, or uncut interviews that non-paying listeners don’t get to hear.
Behind-the-Scenes Content: Share insights into the podcast production process, including planning sessions, bloopers, and discussions about how episodes are put together. This type of content gives listeners a sense of involvement in the creative process.
Exclusive Q&A Sessions: Host live or recorded Q&A sessions where paying subscribers can submit questions. These could be about the podcast content, general advice, or personal questions for the host.
Interactive Content and Polls: Allow subscribers to vote on upcoming episode topics, guests, or other elements of the show. Engaging listeners in the content creation process can increase their investment in the podcast.
Member-Only Community Access: Create a private forum or chat group, such as on Discord or Slack, where subscribers can interact with each other and the hosts. This community aspect can be a strong incentive for fans to subscribe.
Exclusive Merchandise: Offer merchandise like t-shirts, mugs, or stickers that are only available to paying members or at a discounted rate compared to general availability.
Special Events: Invite subscribers to exclusive online or in-person events such as live recordings, meet-and-greets, or workshops.
Personalized Messages or Content: Provide personalized shout-outs, birthday messages, or other personalized content that makes subscribers feel valued on a personal level.

By leveraging these strategies, podcasters can create a compelling subscription offering that enhances listener engagement and boosts revenue, all while rewarding their most loyal fans with valuable content.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post From Listeners to Fans: Crafting Content That Pays Off – PCI 396 appeared first on Blubrry Podcasting.

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Ah, retirement! When you get to be around 60 years old it is top of mind for many a lifelong worker. But the question remains, when you’re not on achy knees gardening, on that cruise ship in the Caribbean, or touring Italy on a moped, how will you stay engaged in life and keep your mind sharp?

It’s easy: Launch a podcast!

If you’re older than 60, you’re bound to have wisdom to share and stories to tell. Do you have children, grandchildren or younger family and friends in general? Too often the ancestral stories of your youth go to the grave when they could and should be shared with the coming generations. Stories that might seem menial or insignificant to Boomers offer immeasurable insights and life lessons to those coming after us.

Share Your KnowledgeHeck, if you’ve worked in one job or even 20 throughout your lifetime, you have a bunch of insights, best practices and colorful stories to share. What was it like before the internet? How could you bear sharing a phone number with all of your family members – and (gasp) being tied down by a gadget strapped to the wall with only a three-foot curling cord? Were there really only three channels you could watch on TV? Did you ever have a pet dinosaur? (Joking!)

Starting a podcast after 60 offers the silver generation a unique chance to share stories, insights, and wisdom, which younger podcasters may not yet possess. It allows you to captivate and inspire an audience, formed not only within their age group but also among younger folks eager to learn from your experiences.

You’re never too old to learn new tricks and technology. And podcasting can be a remarkable adventure filled with boundless opportunities for self-expression, creativity and fun. It challenges your brain: Even if there are times when you’re swearing and maybe even crying from frustration, the result will be satisfying.

The best news as you consider launching a podcast is that Blubrry Podcasting will be with you every step of the way. Not only does it provide helpful insights on starting and growing your podcast – check out the free online Podcast Manual – it has by far the latest and greatest tools and features, and the best support team in the business.

If you want to take this ease of podcast production a step further, check out the Concierge Onboarding service, through which Blubrry’s experts get your show set up for you with the support team walking you through the process as you prepare to launch.

Another idea, if you have a YouTube channel and/or prefer video-first, Blubrry’s Vid2Pod video-to-automatic podcast conversion feature transitions your audio from ‘film’ to a bonafide podcast! It’s easy. Sign up for Advanced Hosting or above. Import your channel and viola! You’re a podcaster!

AI is Your Friend . . . For NowDon’t be scared. There is a lot of buzz and apprehension about artificial intelligence, but although some theorize that AI could destroy humanity, here and now it can be your friend. (And if you’re like me, always be polite and say thank you so if the time of mass extinction arrives, you and your family might be spared.) Blubrry’s Podcast AI Assistant, part of its multifaceted Thrive Bundle, can help you through the rough patches when planning, producing and promoting your podcast.

Guess what else? You can make money at podcasting! Anyone hosting with Blubrry can take advantage of programmatic advertising, Value4Value through Podcasting 2.0, and in higher-level hosting plans, Dynamic Ad Insertion.

That said, a lot of us won’t be looking for a payout. Maybe simply another layer added to our legacy. For some of us, although it’s a ton of fun to watch the listeners/downloads statistics tick upward, posterity and just getting the story chronicled is the goal.

No Audience? No Worries!For those who enjoy attention and notoriety, the notion of starting a podcast with no audience can incite apprehension. But consider this: every renowned podcaster started with zero listeners. Every venture begins with a leap of faith and the promise of growth over time. The key here is patience, persistence, and understanding that you have something valuable to talk about. With these qualities, the initial lack of audience becomes less discouraging, rather a motivating factor to strive for progress.

The benefits of starting a podcast post-60 are manifold. It provides an avenue for creativity, personal expression, a legacy and even fun. It not only holds personal significance but has the potential to impact society by fostering inter-generational dialogues and influencing perspectives, shaping a more inclusive world for all ages.

If you see retirement on the horizon and you know darn well you’ll need something to keep you on your toes, consider starting a podcast. You can even record it on your iPhone while nestled in your cozy armchair or front porch rocking chair (kidding) or via Facebook surrounded by virtual friends from across the globe.

For, like the wind in your face on the deck of a mighty cruise ship, or letting go of the handlebars rolling down the hills of Tuscany, you can feel the thrill of shaping narratives and embarking on a path to be heard in the podcasting world. It is never too late to start something new. So, are you ready to tune into the podcasting frequency? Let us know – we’re here to help!


The author has been with Blubrry for 18+ years as a writer/editor, but only last month started her podcast. And, yes, she’s over 60 and thus very familiar with “What was it like before . . .” questions from grandchildren.

The post Starting a Podcast After 60 appeared first on Blubrry Podcasting.

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A Rising Tides Raises All ShipsAs the world of podcasting continues to grow, creators must find innovative ways to expand their audience. Today, we’re diving into the art of cross-posting, a powerful tactic that leverages the magic of collaboration. Podcasters that team up with fellow hosts can amplify their reach and introduce each other’s content to a whole new crowd. Take note of these strategies and join us as we explore how to make cross-posting work for podcast hosts and their podcasting allies.

Today’s Hosts: MacKenzie Bennett and Todd CochraneCross-post Strategies for Podcaster Collaboration Guest Appearances: One of the most common forms of collaboration is inviting a podcaster from another show to be a guest on your podcast and vice versa. This exposes both podcasts to each other’s audiences, potentially increasing listenership. * Co-Hosting Episodes: Occasionally co-hosting episodes on each other’s platforms can mix things up for listeners and offer fresh perspectives and discussions, which can be particularly engaging and attract followers from each host’s base. * Cross-Promotions: Podcasters can agree to promote each other’s shows. This could be through shout-outs during episodes, sharing each other’s content on social media, or including links in newsletters. It’s a simple yet effective way to reach new listeners who trust the recommender’s tastes. * Content Collaboration: Working together to produce content, whether it’s a series, a special episode, or a segment within an episode, can blend the strengths and unique styles of each podcaster. This might involve thematic discussions, debates, or joint investigations. * Community Events: Hosting live events, whether online or in person, can generate buzz and deepen engagement with audiences. These events can include live podcast recordings, Q&A sessions, or meetups, providing an interactive experience for listeners. * Social Media Takeovers: Allow a fellow podcaster to take over your social media accounts for a day or vice versa. This can add variety to your content and introduce your audience to new voices and styles. * Shared Resources: Pooling resources such as editing software, studio space, or marketing tools can reduce costs and increase production quality. Collaborators can also share knowledge and skills in these areas to enhance each other’s podcasts. * Joint Ventures: Launching a new podcast together that combines the unique elements of each host’s existing podcasts can attract listeners from both audiences and capture new ones interested in the joint content. * Affiliate Marketing: If both podcasts discuss similar topics or products, they can arrange to use affiliate links and promote products they genuinely like, earning commissions and providing valuable recommendations to their listeners. * Network Partnerships:* Joining or forming a network of podcasts that share a similar theme or audience can enhance cross-promotion opportunities and streamline various aspects of podcast production and marketing.

Be sure to implement today’s tips on collaboration and cross-promotion into your podcasting strategy.

Thanks for joining us on Podcast Insider, where we bring you insider access to the tools you need to succeed. Until next time, keep podcasting!


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Cross-post Strategies for Podcaster Collaboration – PCI 395 appeared first on Blubrry Podcasting.

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At Blubrry, we’re always excited to see a universal increase in new podcasters and podcasts launched. That’s one of the reasons we’ve included the Worldwide Growth Trends in our monthly statistics report. Sure, there might not have been a whole ton of podcasts as a starting point, but when we see monthly growth at 950%, as in with the British Indian Ocean Territory, we’re thrilled.

On another note, we’re still seeing a slight decrease in completion month by month in the retention report, with 76.49% completion for this report versus 78.78% for the April report. We can help with that! Be sure to ask your audiences to take our Podcast Survey to determine where your listeners might be losing interest in your show. Find it in your Blubrry Dashboard . . . and here’s looking forward to higher retention in next month’s activity!

577,073 New Episodesin the Blubrry DirectoryTOTAL EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeRanges are determined during the reporting period when a show meets the threshold once, aka 10,001 listens/downloads, etc.. When a show meets the threshold, we include all episodes for the past 30 days that were published a minimum of 10 days.TOP CLIENTSHow Podcasts Were Consumed in April 2024by PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSLocations with the Largest Podcast Growth in AprilBLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of May 7): 4,183,543The post May 2024 Stats Report appeared first on Blubrry Podcasting.

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https://blubrry.com/wp-content/uploads/2024/05/MAY-2024-POTM.mp4One can never tell where the road in life will take them. While the endpoint offers great triumph, the miles traveled in between ultimately matter most. Nobody knows this more than truckers, who spend hours on the highways navigating life, sometimes away from their families for days or weeks at a time. And few understand the trucking industry more than Greg Thompson.

When Thompson launched his career in journalism, little did he know that he would find his true calling in the trucking industry. Thompson is invested in the long haul, spending more than one-quarter of a century in the transportation industry and becoming the founder and executive producer of PodWheels Network.

For more than a decade Thompson worked in media as a producer, reporter, and feature writer, interviewing the likes of NFL Hall of Famer Joe Namath and triple Grand Slam tennis legend Arthur Ashe. Yet his path took a turn when he joined the transportation industry in 1998 as part of a public relations team for a large truckload carrier. There he created content highlighting and engaging the carrier’s driving community.

Over 14 years and hundreds of interviews with drivers and executives for feature stories, video segments, and audio recordings, Thompson realized that a high-quality audio interview of a driving professional is a highly effective form of communication.

“Observations made by professional drivers during a podcast speak directly to listening drivers,” Thompson explains. “They hear stories about themselves told by themselves.”

This drove the establishment of PodWheels.

Since its launch in 2016, PodWheels has produced more than 1,500 podcast episodes while generating more than 200,000 downloads of those productions. Thompson, our May 2024 Podcaster of the Month, shares with us the long and winding road that led his career from sports celebrity interviews to the shared wisdom and important insights of truckers.

Whether they’re listening to podcasts or creating them, truckers are unique individuals and long hauls offer unique challenges and opportunities. How have you seen the introduction of podcasting benefit truckers? Do you have specific stories or anecdotes?Greg ThompsonI began working in the trucking industry in 1998 after 13 years at a local newspaper, and I quickly gained an immense appreciation for the work and the lifestyle associated with being a professional truck driver. One of the biggest challenges of working as a professional driver is filling the time. In addition to up to the legal maximum of 11 hours per day behind the wheels, drivers can have significant amounts of downtime, waiting at shippers and receivers, waiting for maintenance on their trucks or waiting for their next assignment. It can be a lonely existence and, until the arrival of cell phones, drivers had limited ways to connect to the rest of the world, especially when it comes to drivers who are out away from home for weeks at a time.

The advancements in technology, particularly with smartphones, have provided drivers with platforms to be better connected to their families, friends and their interests. Professional truck drivers are no different than other smartphone owners who have discovered the multitude of media platforms available to them. We are all building our own channels of information and entertainment. The growth of podcasting has obviously been part of the new media landscape.

We started PodWheels eight years ago by working with a single trucking company. Since 2016, our PodWheels team has produced 20 to 25 series related to some aspect of the trucking industry. Through those series, we have released over 1,500 episodes. Some of those series have provided the foundation for what you see today on PodWheels.com as we began working with the Blubrry Team in the early part of 2023.

Every time we launch a podcast series, we ask what are the goals for this series and who is the audience. Like any podcast series, our productions can be very niche in their focus. And when it comes to podcasts tailored to an audience of professional drivers, our overarching focus is to provide content that speaks to our audience and helps them improve their lives. We want to make the road a little smoother in a number of directions, and we have worked to engage clients who can share insights that can help inform professional drivers while also highlighting what their company is bringing to the trucking industry.

With our current set of offerings, visitors to PodWheels.com and mainstream service subscribers to the podcast series we host through Blubbry.com can find valuable information and perspectives on health topics, business planning, accounting, tax planning, safety, logistics management and a ground-level look from trucking entrepreneurs who are on the road and making it happen mile-by-mile. We also have offerings on the lighter side of the industry with National Truck Driving Championships (NTDC Podcast), PodWheels Destinations and the scripted Snake Pontchartrain series.

In addition to our current listings, we have a number of series on the drawing board and we have client sales efforts happening as well. At this point in time, we’re not in a position to give you a timetable on when the new additions will be online and available. One thing is for certain, PodWheels.com will be continuing to add podcasts throughout 2024 and for years to come.

You asked about examples of the impact that our podcast series has made on audiences within the trucking industry. When we entered podcast development eight years ago, we helped our trucking company client save money and build stronger relationships with the men and women behind the wheel in their fleet through the content we produced. Our series for the carrier, which ran for over four years, focused primarily on the variable cost areas that are most impacted by the company drivers and the owner-operators in the fleet. We used an internal podcast platform that PodWheels had developed to work on the trucking carrier’s fleet app to give the company the ability to go into deeper topics on a private podcast platform.

In recent years and since we began working with Blubrry, we’ve gotten great feedback from listeners and our clients that our productions have helped people save money through tax services and business planning, for example. We’ve also heard from listeners and clients who told us that we helped improve the quality of their lives on the road. We are seeing a growth in the interest in our Highway To Health series, for example, and our St. Christopher Trucker’s Relief Fund series has had a number of episodes on insurance topics that have been very helpful to professional drivers.

Coming from a journalism background, where you interviewed greats such as Joe Namath, what led up to the switch to a focus on trucking? Greg Thompson, right, interviewing Joe NamathI’ve been quite fortunate to have enjoyed a career in broadcasting, journalism, public relations, marketing and media relations that now has spanned over 40 years. I see the arc of my career now becoming a long circle that began in the early 1980s and it has finally brought me back to doing something I truly love – producing long-form audio programming.

The initial step in my career arc came when I joined KVSC-FM, the college radio station for St. Cloud State University in Minnesota. At SCSU, I was introduced to multitrack analog recording and I eventually landed a work-study gig as a producer/audio engineer in the university’s library studio. While I was at SCSU and through KVSC, I developed some opportunities to interview some big-name musical acts, including Charlie Daniels as well as Gregg Allman, Chuck Leavell and Dickey Betts from the Allman Brothers.

For me, one of the beauties of podcasting is that, if you’re lucky, you can take something really old that is interesting and make it new again by placing great audio content within a podcast episode. Two years ago, I made a podcast episode out of a 1983 interview I conducted with Ronnie Hammond, who was the lead singer for the Atlanta Rhythm Section. We framed it well with a nice set-up and closing, and the episode was well received when it was released through PodWheels.

We are currently in the process of working on an episode of our PodWheels Destinations series that will feature significant portions of a July 1983 interview I did while I was a junior at SCSU. We made the short road trip to the Twin Cities to talk with Leavell and Betts. Of course, on April 19, we got the news that Betts had passed away that day at the age of 80 following a battle with cancer. I immediately thought of the time I got to spend with him with another friend of mine, Al Neff, who has been part of our PodWheels Team since 2016. Al is someone I’ve known and I’ve worked with periodically since 1982. When we interviewed Dickey Betts in 1983, Dickey was just 38 years old and he was one of the nicest music stars I’ve ever met. Dickey was quite down to earth and very generous with his time when we met him. While Dickey’s passing is very sad for his family, friends and fans, it’s amazing that we will be able to celebrate his contributions to music and pop culture through an upcoming podcast episode of PodWheels Destinations with a moment in time that happened in 1983.

Getting back to my career arc and your question of how did a sports writer become a podcaster involved with trucking, I tried to pursue work in audio production houses doing long-form, weekend-type special programming for radio following my graduation from St. Cloud State University. While I sent demo tapes out to a number of smaller production companies around the country, I had also sent the same demo tapes (basically on a you’ve-got-nothing-to-lose lark) to Dick Clark Productions, Westwood One and the BBC. Amazingly, I heard back from all three companies. No job offers came out of those outreaches, but I did receive some great feedback from Dick Clark, who actually sent me a personally signed letter that was a critique of my demo. I still cannot believe that Dick Clark actually listened to my demo tape and that he liked the portions of the demo that I had been most proud of producing. I still have his letter somewhere among my keepsakes.

The reality was that jobs were pretty hard to find anywhere in the mid-1980s, especially in the type of production work I was looking to do. My godparents, who are also my aunt and uncle, lived in my hometown of Chattanooga, Tennessee, and they encouraged me to leave the Twin Cities and come back to Chattanooga in late 1985. My uncle, Jack Payne, had a number of local connections, and he introduced me to Roy Exum, who was the Executive Sports Editor of the Chattanooga Free Press at the time. My uncle got me a job interview with Roy, who hired me part-time to take game reports over the phone. I had done a good bit of news reporting for the KVSC and I had some news-producing experience with the university’s television stations. I also had written a couple of stories for the campus newspaper at SCSU, and I had always been a sports fan. So, while it wasn’t my passion and focus in college, I had an opportunity to learn more about reporting and developing the skills needed to become a feature writer – two disciplines that I have found serve me well as a podcast producer.

Along with taking game reports over the phone, I was given some opportunities to cover some high school basketball and then spring sports. Eventually, the Free Press offered me a full-time job as a sports and feature writer. My primary converge focus was high school sports in Chattanooga and the surrounding area (encompassing some 60 high schools). Over a decade of covering hundreds of games and writing weekly feature pieces and human interest stories, I became recognized as one of the best high school sports writers in the state of Tennessee, winning multiple awards from the Tennessee Sports Writers Association.

In addition to the high school sports coverage as a primary assignment, I also got the opportunity to do interviews and feature stories with some major sports figures, including Joe Namath in 1989 as he became the original spokesperson for Flexall Sports Cream. The photo with Joe and myself holding a microcassette recorder is the one we included on the PodWheels.com website.

I also interviewed fellow Hall of Fame quarterback Terry Bradshaw in the back of a limousine as he changed out of his suite following a speaking engagement in Chattanooga. What you have seen on TV over the years with Terry is pretty true to how he is in everyday life.

My other high-profile interviews included Hall of Fame Defensive Lineman and Chattanooga native Reggie White and Hall of Fame hockey player Bobby Orr. I had the privilege of speaking with and writing about Arthur Ashe during the last year of his life. I had the opportunity to contribute to the Chattanooga Free Press’s coverage of the 1991 World Series between the Atlanta Braves and Minnesota Twins, and I wrote a feature story on World Series MVP Jack Morris, who pitched a 10-inning shutout to clinch the title for the Twins,

Along with sports coverage, I provided feature stories to other sections of the paper. One of those highlights was the feature story I wrote from the Presidential Inauguration in 1993,

After a decade of working as a sports and feature writer, I began to look at other opportunities in communication that would keep me closer to home and free up Friday nights and weekends – when most sporting events take place for high schools. In 1998, I found an opportunity with U.S. Xpress, one of the largest trucking companies in the country at the time. I became the company’s Public Relations Manager, overseeing all of the internal and external communications as well as media relations and public appearances.

I served in my position at U.S. Xpress for 14 years and I essentially studied the trucking industry and the people in the industry like it was one of my sports beats. One of the true pleasures of my time at USX was getting to spend time with the company drivers and owner-operators in the USX fleet – a hard-working, down-to-earth diverse group of more than 8,000 men and women. During my tenure, we produced between 50 to 100 videos that either involved drivers or focused on drivers and owner-operators as our target audience. In addition, I was involved in the production of some long-form audio programming that was highlighted by the Driving To Xcellence cassette tape and our Driver InfoLine series.

The Driver InfoLine Series would be a precursor to the podcast series that we are developing today through PodWheels. USX needed a platform that could reach drivers in the cab of their trucks with tailored messaging from the company. Starting in 2002, we began by producing what was essentially a form of a podcast before podcasting became a platform. Using the company’s PBX phone system, we started by using an option that allowed us to record what basically was an extended voicemail greeting. We could record up to 7:59 because the system cut us off at 8:00. Once we had the recording uploaded, we would send a satellite message to the trucks inviting them to call a toll-free, 800-number to hear our latest message on the Driver InfoLine.

The real spark for the Driver InfoLine came when USX had a major operational change that needed to be communicated quickly to the fleet. So, we put the company’s Co-Founder and CEO in a studio setting and we recorded 30 minutes of material that we released over a series of days in six- to eight-minute segments. We then sent a message out to the trucks that notified the drivers and contractors that the CEO had recorded a message for them and they needed to call the 800 number.

Greg ThompsonNo one could believe the response following the initial interview series on the operational change. Now, I was pretty sure it would be effective, but I was blown away by the volume of calls in that first week and subsequently the first month. I was also stunned by the call completion rate. By the end of the first month, we had generated over 24,000 calls through a very crude system that we had quickly set up. Also, the call completion rate stood at 98 percent following the first month.

From years of talking with drivers and getting to know their lives on the road, I understood the desire to fill their time on the road and waiting with substantial content. We could give them meaningful conversations that can help make the road a little smoother. With the Driver InfoLine at U.S. Xpress, we had truly captured lightning in a bottle. The company’s management got fully behind the program. We updated the PBX system to accommodate recordings of any length. (Our longest episode was a 22-minute interview with the CEO). The PBX enhancement also included expanding to a 16-port system that could accommodate 16 callers at one time. We began to post weekly releases of the Driver InfoLine. From 2002 until the time I left U.S. Xpress in 2012, we produced approximately 500 episodes of the Driver InfoLine. The series averaged just over 60,000 calls per year and our call completion rate for the 10-year run of the series was 96%.

Between 2012 and early 2016, I had done a series of freelance jobs for some of my trucking contacts who, like me, had moved on from U.S. Xpress. Russ Moore was a former USX colleague who had become the VP of Driver Recruiting and Communications at Dart Transit. In early 2016, we began exploring the Driver InfoLine concept for Dart, and I began looking into podcasting serving as a low-cost alternative to the overhaul of the company’s PBX system.

I pitched Russ and his team at Dart on a long-form audio program using podcasting as the distribution. Our goal was to develop a ride-along companion for the men and women in the Dart fleet. The concept was based on several efforts I had led throughout my career, and the long-form production would essentially be an audio newsletter. Russ green-lighted three long-form productions. The debut episode production landed at a running time of 97 minutes. The first episode of the Dart Network Podcast had multiple features, interviews and news from across the company. It was a mix of information and fun while being an outreach that focused on building stronger relationships between the fleet and the company’s management.

The debut edition of the Dart Network Podcast had a great download response within the fleet of 1,800 drivers and contractors. As part of the second episode release, we followed up the long-form release by dropping breakouts of the individual segments into their own podcast episodes. We then moved to a format of releasing three to four 15- to 20-minute episodes a month from the fourth quarter of 2016 through the second quarter of 2020. Over this four-year period, PodWheels was responsible for producing over 300 episodes of the Dart Network Podcast and we generated over 22,000 downloads during our time working on the series.

One of the more interesting initial aspects of developing the Dart Network Podcast was the opportunity for me to take my career full circle and return to my roots, engaging many of the audio production skills I had first learned in the multitrack studio at St. Cloud State University. However, in 2016, I was now using Adobe Audition to edit my recordings rather than a grease pencil, cutting block and a razor blade. It was basically the same concept – just a whole lot easier than the analog days of the 1980s.

Our work and success with the Dart Network Podcast opened the doors to more opportunities, allowing what we started in 2016 to become the PodWheels.com platform that you see today.

The PodWheels Network is a veteran podcast group aiming to create momentum in the trucking industry. What kind of momentum is the network’s goal? How has that been accomplished?One of the primary functions of our PodWheels Powered By RadioNemo platform is to serve as an audio-based storyteller within the trucking industry. For those who are not familiar with this industry, trucking is critical to the American economy. About 90% of the goods we see on the store shelves are moved by a truck at some point in the product transit/supply chain process. Trucking is a vital part of e-commerce. Even if it’s only the final miles to your house, trucking is nearly always involved in delivering what we have ordered online to the front doors of our homes.

Yet, despite the essential role that trucking plays in our everyday lives, the people who work in this industry are often overlooked and taken for granted. So, when our team at PodWheels talks about creating momentum in the trucking industry, we are talking about sharing stories and perspectives of the people involved with trucking, providing them with a platform that can create momentum for the appreciation of the important daily work performed by this industry.

Over our first year of utilizing Blubrry.com as our distribution service, PodWheels has created momentum through our expanded storytelling in a number of ways. In terms of specific illustrations of that work, I will share the three examples:

1) Beginning in 2022, PodWheels and RadioNemo began providing onsite coverage on the National Trucking and National Step Van Driving Championships, which is hosted by the American Trucking Associations. The NTDC is a precision driving competition. It’s a skills event with state competitions, and those drivers who qualify for the nationals by winning at the state level are some of the most accomplished professional drivers in the country. The interviews that we can do and special segments we can create over the three days of the NTDC event are more than plentiful. And, as we have shared these stories from the NTDC and the competitors, we have grown a very loyal and highly interested audience who want to hear these stories, https://podwheels.com/national-truck-driving-championships-podcast/.

Over the first two years of covering the NTDC, we have produced 60 episodes of this podcast, and, due to the interest in people wanting to know more about the competitors and the event itself, we recently launched our 2024 coverage in March as the state competitions began. Listenership continues to grow and that, in turn, creates the momentum I mentioned.

2) At PodWheels, we have the ability to spotlight a single person within essentially any of our series. Long Haul Paul Marhoefer is a veteran professional driver who is also a talented singer/songwriter. A few years ago, Long Haul Paul got the opportunity to record some of his music, and he has since released a series of albums. Last April, I had the opportunity to do a sit-down interview with Long Haul Paul aboard his truck. It turned out to be a very cool interview and we are looking forward to doing more of these kinds of segments in the future. I would invite you to check out this segment, https://podwheels.com/part-1-long-haul-paul-discusses-legends-of-the-lost-highway-cd/. I have revisited it a few times just to hear Paul recount the story of working with the drummer who started his career as part of the Jerry Lee Lewis Band back in the 1950s and the earliest days of rock and roll.

3) One of the newest additions to our collection of podcast series on PodWheels is the Road Warrior Entrepreneurs. This podcast is co-hosted by Jeff Morton and Charley Mahon, the co-founders of Contractors Corner Consulting Group, LLC. Jeff and Charley are active owner-operators who are running their respective small businesses while they are also hauling freight on the road. They host a YouTube Live Show every Tuesday, and they reached out to PodWheels when they were looking to develop an audio-only podcast to complement their YouTube Live sessions, highlighting the work that they are doing through Contractors Corner.

Our PodWheels Team walked them through some options and worked with them to land on a format that works on a number of levels. To date, they produced eight episodes with six of them released and two waiting in the wings. Because they are running their businesses while they are out on the road, they are true Road Warrior Entrepreneurs. The content of the shows, including the give-and-take between Jeff and Charley, provides the kind of observations and perspectives that have real depth as well as an ability to resonate with their audience. You can access the entire catalog through this link: https://podwheels.com/category/rwe/

PodWheels is powered by RadioNemo, whose namesake, Dave Nemo, has served professional drivers for 50-plus years. With the partial retirement of Dave Nemo next year, what are the next steps to continue and grow the network? One of the unique features of the collaboration between PodWheels and RadioNemo is that both entities are separate companies. PodWheels is essentially a division of Missing Word Solutions, LLC, which I founded in 2016. As your question notes, Dave Nemo is one of the founders of the trucking radio that we see in the market today, with a history in professional broadcasting that dates back to 1969. What Dave has accomplished over the course of his career is absolutely astounding. If someone ever decides to create a Mount Rushmore of Trucking Radio, Dave Nemo would be on that mountain.

I had the privilege of spending a good deal of time with Dave over the course of the days our collective group was together for the Mid-America Trucking Show in Louisville this past March. Dave and the RadioNemo Team have taken great care to plan out this next year and the Last Ride of The Road Gang. And, during his on-air retirement announcement as well as in subsequent interviews, Dave has made a special note to remind his listeners and the trucking industry that he plans to stay involved with the trucking industry and continue to contribute to the radio show that carries his name as it moves forward. When it comes to retirement, Dave has repeatedly said, he is planning “an active retirement.”

While all of us were together in Louisville this March, we began to kick around some ideas related to potential podcast development involving Dave’s Last Ride of The Road Gang, which is currently slated to run through Dave’s official retirement from day-to-day on-air responsibilities on June 1, 2025. We have also discussed some podcast development possibilities that would feature Jimmy Mac and Lindsay Lawler, the dynamic duo who are the co-hosts of Dave Nemo Weekends. Both the Dave Nemo Show (Monday through Friday) and Dave Nemo Weekends (Saturday and Sunday) are broadcast nationally on SiriusXM’s Road Dog Trucking Radio Channel 146. The Dave Nemo Show and Dave Nemo Weekends each air from 7:00 to 11:00 am Eastern Time on Road Dog Radio and they are also available on demand through the SiriusXM app.

As we look to the future with PodWheels Powered By RadioNemo, one of the reasons that we are quite excited about what we can do with the platform is the collaboration that we have with the talented team at RadioNemo. We are well positioned because we can take our time with podcast development. We can really think it out and not have to rush to get a series out the door and up on the website. For example, if Dave would like to do something on the podcast side, we can build a plan – again based on those basic principles of who is our audience and what are our goals. Earlier this year, we talked with the RadioNemo Team about a number of interesting concepts that we could develop into podcast content at some point in the future. There’s never a shortage of programming options, especially when you have the opportunity to field ideas from someone with the list of accomplishments that Dave Nemo has. In addition, it’s a joy to be able to work with Jimmy Mac and Lindsay Lawler on a regular basis. And, I would be remiss if I didn’t mention the RadioNemo folks behind the scenes with sales, production and talent coordination. Our PodWheels Team has really enjoyed our collaboration with RadioNemo, and we look forward to great things happening in the years to come. As for what’s next, stay tuned.

Plans For Growth…Now, when we are talking about the overall growth of the platform, I have to take a moment and highlight the work that has been done by Webtyde Digital Marketing and the company’s extremely talented founder, Morgan Biggs. Before our introduction to Morgan and her company through Jimmy Mac at RadioNemo, Missing Word Solutions had worked with a very good independent IT development resource who built a PodWheels app and an entire backend podcast hosting system that worked in concert with our PodWheels app. While we also had websites associated with our initial efforts and all of our previous work had given PodWheels a presence in the market, none of those websites had a robust backend system or the best infrastructure for SEO.

With all of that noted, it was the evaluation of our previous system by Morgan that opened my eyes to what could be possible through the combination of a well-managed WordPress website and utilizing Blubrry.com as our hosting and distribution system. We then commissioned Webtyde to build PodWheels.com and we worked with Mike Dell from the Blubrry Team to make the transition from our legacy system to what we have today on Blubrry.

As we look to the future and our growth plans, you will see us invest in SEO and other recommendations through a strategy that Morgan and her Webtyde team will be developing for PodWheels. We are also planning to work closely with Mike Dell and Blubrry on the options that you have available to us, including upgrading to Thrive and adding transcriptions of our podcast releases into the mix.

While our Missing Word Solutions Group and PodWheels Team have been navigating what has been a winding road for seven years before arriving at what is now PodWheels.com, I am highly optimistic about the future. As you can see through what I have noted here, my optimism stems from the talents RadioNemo brings to the table going forward as well as the work that we are planning to do with Webtyde and Blubrry. I truly believe that PodWheels is well-positioned for growth and we will have the ability to grow at a pace that fits the needs of the business as we pursue available opportunities in the market.

In addition to PodWheels, you are the founder of Missing Word Solutions. Can you summarize its mission and goals?Missing Word Solutions was launched in 2016 when I made the decision to commit to full-time communications consultant work following my second corporate layoff in four years after turning age 50. I had done plenty of communications-related projects as an independent contractor, and I had a strong network of people who knew what I could bring to the table. At the same, I had watched a number of sole practitioners build a decent business with a handful of clients. Most of them stopped growing when they reached their capacity to work or the number of hours they wanted to work in a week. That type of business operation strategy for a small, creative services company has more than its share of pitfalls.

Business needs change so rapidly these days that, especially if you are a company with the size and capabilities of Missing Word Solutions, you have to be very nimble and look for what could be next while also working on what you have in hand. If you end up depending on that handful of initial clients, you will always be at risk of putting your business at risk in the blink of an eye. So, my concept was to build a business that could be diversified and utilize a network of providers who could collaborate together.

With that as a backdrop, here is the Philosophy and Approach for Missing Word Solutions that I developed in 2016, and it still holds true to this day:

Missing Word Solutions specializes in the areas of public relations, journalism, corporate thought leadership, marketing content development, website development and content management, social media strategies and podcast development. We are not an advertising agency or a marketing group. Missing Word Solutions is a creative services brokerage with the capability to provide a broad range of scalable options designed to meet the marketing and communications needs of most businesses and organizations, especially smaller to mid-sized companies that do not have their own in-house creative resources.

Understanding the Key QuestionsAt Missing Word Solutions, we have identified what has become a no man’s land for decision-makers with limited budgets. These leaders can sometimes reach a point of agony while searching for the right solutions at an affordable price. This search can lead to the following questions:

  • Do we hire in-house professionals or add more full-time employees to an existing marketing department?
  • Do we engage an advertising agency or marketing group?
  • What kind of long-term financial commitment do we have to make to market our business?
  • At the end of the day, how do we find the right people, the people we can trust?

The team Missing Word Solutions has assembled through our network of providers believes all of these questions are valid and must be addressed. Most importantly, we believe the success of any communications effort comes down to relationships and a simple question: Can you build a bond between your organization and your target audience?

In addition to these principles, I also believe that it’s important to understand the talents of your team and what your business does well. We focus on what we can do well, understanding the value of staying in your lane and not trying to be something that you can’t reach. At the same time, whether it’s developing podcasts or writing a Case Study to show the value of a client’s business, I want the work of Missing Word Solutions to stand out. We want to deliver the kind of performance that earns us an encore from our clients. If you are interested, I wrote a column about the value of staying in your lane when we launched the Missing Word Solutions website. Part of the column cites a wild scene in the 1950s when Jerry Lee Lewis, Chuck Berry and Little Richard were on tour together. You can access the column by clicking here.

Podcast development is part of the foundation of Missing Word Solutions, and it will continue to be a primary service offering as the company moves forward. While we will also continue to do consulting work as well, we are currently exploring some further diversification for the company with a couple of new media-related horizons that could prove to be very interesting moving into the future.

Can you share the summaries of active podcast titles on PodWheels Powered By Radio?The following are the podcasts we are currently featuring through PodWheels.com as well as distribution to the mainstream podcast services through Blubrry…

  • The Business Of Trucking With John Turner CPA: Launched in 2024, this series features the insights of Certified Public Accountant John Turner, who has many years of experience and trusted expertise working with owner-operators, independent contractors, company drivers, small business owners and aspiring trucking entrepreneurs. With a long track record of success helping professionals behind the wheel, John has become a highly valued resource who specializes in tax preparation, tax planning, accounting, bookkeeping and tax problem resolution.This series is a combination of edited segments from John’s appearances on the Dave Nemo Show and podcast-exclusive segments that John will be recording with PodWheels over the coming months. For the listings in this series, please click here.
    • The Highway To Health: Developed in collaboration with RadioNemo of North America, Highway To Health offers listeners the latest information on timely topics by featuring guests who offer valuable perspectives for professional drivers to help you stay healthy while you are out on the road. To access the catalog of listings shared through the Highway To Health, please click here.
  • Safety Matters: Developed in collaboration with Reliance Partners, the largest independent insurance agency focused on trucking and logistics, Safety Matters is a podcast exploring the dynamic world of commercial trucking and transportation safety. Hosted by Thom Albrecht, the Chief Financial Officer and Chief Revenue Officer of Reliance Partners. Safety Matters is a must-listen for company drivers, owner-operators, independent contractors, operations management, safety professionals, and fleet executives. Safety Matters offers a deeper understanding of the crucial aspects of safety and security within the trucking industry. Each episode of Safety Matters features noted experts from the transportation and logistics industry addressing key issues while sharing valuable insights on industry updates and essential safety practices. To access the listings available through the Safety Matters series, please click here.
  • The Grawe Pod: Hosted by Doug Grawe, the founder and CEO of the Grawe Group, the Grawe Pod is Transportation’s General Counsel Podcast examining key issues for the trucking and logistics industry. The Grawe Pod serves as a thought leadership outreach by the Grawe Group addressing timely topics of interest to all levels of trucking and logistics management. Since 2010, the Grawe Group has served family-owned and closely-held businesses up and down the supply chain with legal, operational, financial and executive leadership support. The Grawe Group is a law firm and business consultancy that is focused on helping trucking and logistics companies through special projects, interim and fractional leadership, and general counsel services. To access the listings available through The Grawe Pod, please click here.
  • Road Warrior Entrepreneurs: Referenced in response to an earlier question, this podcast is hosted by Jeff Morton and Charley Mahon, who are also the founders of Contractors Corner, LLC. As seasoned entrepreneurs who have hustled their way through countless challenges, Jeff and Charley understand that the road warrior lifestyle is like no other, especially for professional drivers who have chosen to run their own businesses from the road. As you will hear, they deliver a hearty serving of wisdom, candid conversations, and a dose of tough love as well as interesting guests. To access the listings available through Road Warrior Entrepreneurs, please click here.
  • The National Truck Driving Championships: Earning the name “the Super Bowl of Safety,” National Truck Driving and National Step Van Driving Championships feature a collection of the best and most accomplished professional drivers in the country from nine different classifications. To qualify to be a part of the championship, each of the competitors had to win their respective state championship within one of those categories. Plus, they had to also stay accident-free for the past 12 months.Hosted by the American Trucking Associations and the organization’s Safety Management Council, the home for NTDC 2024 will be Indianapolis. In addition to the competition, the NTDC always features great personal and inspirational stories. PodWheels Powered By RadioNemo is proud to share those stories throughout the state competitions, and we’re thrilled to be onsite for the Nationals in August. As noted in an earlier response, we have already begun recording and releasing new episodes for 2024. The entire catalog of 65 episodes over the history of the podcast is available by clicking here.
  • SCF Highway To Hope: Created in association with the St. Christopher Truckers Relief Fund, The SCF Highway to Hope Podcast highlights the programs and the support available through SCF, a truck driver charity helping over-the-road/regional semi-truck drivers and their families when an illness or injury causes them to miss work. SCF is also dedicated to providing programs beneficial to professional drivers and the trucking industry. But at its core, the SCF Highway to Hope tells inspiring stories of recovery within the trucking industry. To access the full listings of the SCF Highway To Hope Series, please click here.
  • Destinations From PodWheels: This series is one of our newest editions and it allows our PodWheels Production Team to explore and produce podcasts in a variety of directions. As we noted in earlier responses, Destinations can feature a music segment with Long Haul Paul or a revisiting the 1983 interview that I facilitated with Dickey Betts, a founding member of the Allman Brothers Band. In March, we used Destinations to serve as the home of edited-for-podcast segments from RadioNemo that were originally broadcast during RadioNemo’s coverage of the Mid-America Trucking Show. We are thrilled with the content we have shared to date under this title. We are also very excited about the possibilities for the future. To access the full catalog of releases from Destinations, please click here.
  • Snake Pontchartrain: This is a very fun scripted adventure fantasy series, using trucking as its primary vehicle. The series is the creation of Jimmy Mac from RadioNemo and it features the amazing sound designs of Clare Marie. The series description reads as follows: Snake Pontchartrain’s Places You Wouldn’t Want to Go Unless You’re With Snake Pontchartrain follows a super trucker and ghost hunter investigating the haunted legends of the road at the request of fellow drivers. If you are interested in taking a smartly scripted adventure ride filled with a great sound experience, check out all the releases from Snake Pontchartrain by clicking here.

What other areas of focus would you like to have within the network? What criteria do you observe when choosing trucking-based podcasts within the network?When it comes to these questions, the evaluation actually begins with a series of questions that we ask ourselves or the people responsible for producing the content. Here are the questions that we ask: Will this make interesting podcast content? Does this subject matter speak to our target audience? Will it provide insights that will help our target audience? Is it a fun diversion that can entertain or give our target audience a break on a difficult day? How many episodes can we generate? Is it an ongoing series, a limited series or even a single episode? (We have production plans and options that can be a fit for most concepts). Obviously, one of the most important questions is how much will it cost to produce. Is it workable under our business model? Of course, those questions lead to the dollars and sense points involved in our planning: How much work will it take to post the episodes and maintain the series on PodWheels.com? (The production cost and the time commitment needed are critical elements, especially when we are looking at client-based or paid productions).

In looking at the future and what we are seeking to bring to PodWheels.com to share through Blubrry’s distribution platform, I think it’s important to be mindful of what’s happening in the world around us and within our focus industry of trucking. It’s equally important to be open to listening and accepting feedback and new ideas.

One of the many things our PodWheels Team loves about podcasting is that podcasting is still very much a new frontier. In my view, the only boundaries are the limits of your imagination while working with a piece of audio. Those boundaries are also defined by your ability to effectively execute the idea you have in mind to share with your audience.

Those of us involved in podcasting in 2024 live in a wondrous time when there are an infinite number of possibilities for creating compelling audio content that can truly engage your audience. Audio storytelling has traveled light years since my college radio days of editing reel-to-reel analog tape with a grease pencil and a razor blade. At PodWheels, we just want to continue to learn and seek to excel at what we do. If we can be committed to improving a little each day, we will always serve our audiences, our clients and the trucking industry at a sustained level of excellence. That’s the goal we want to aspire to reach.

What else would you like people to know about PodWheels PodWheels Powered by RadioNemo?Our entire PodWheels Team is extremely grateful and humbled for being recognized as a Podcaster of the Month by Blubrry. As I noted, we have been working in podcasting for eight years running. It’s been both fun and challenging. To be selected for this type of honor by one of the leading podcast distribution networks in the world tells our team the journey we have taken has been worth every step, It also tells us that we are on target with what we have established on PodWheels.com, using Blubrry and WordPress as the infrastructure. We’re thrilled about the future and we know that we have the platform with Blubbry and WordPress that will allow us to grow with confidence that the systems we have in place are trusted and reliable.

At PodWheels, we are very proud of the processes we have established and the work that we do with clients and others to bring a podcast to life. As most people in podcasting know from the abandonment rates within podcast titles that can’t make it past five episodes, it’s not easy to consistently develop quality content. There are a long list of details that go into a quality production and keeping that podcast on its regular release schedule. This is one of the leading reasons so many podcast series ideas remain ideas and it’s also a huge reason for people walking away from a series after only a couple or just a handful of episodes.

Our team respects that podcast development can be challenging, but we also know it’s fun. We enjoy the challenge of bringing ideas to life. One of the greatest satisfaction points that comes from our work is to help our clients ease the grade of the hill that they have to climb in order to have podcasting become part of a company’s regular outreach. With the processes we have developed over the years, we can actually limit the direct involvement of a client’s time to one hour or less per month while covering everything that is needed to consistently deliver a quality production.

Lastly, on behalf of our entire PodWheels Team, I wanted to express my appreciation for this honor. I also want to thank you for the opportunity to reflect on more than 40 years in my career and how PodWheels has brought me full circle, doing something I really enjoy.

While we have been hammering away at podcasting for the past eight years, it still feels like we are just getting started on this adventure. What’s really cool is that I sincerely believe that the best is yet to come for PodWheels.

The post Hit the Highway with Greg Thompson and PodWheels appeared first on Blubrry Podcasting.

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Todd and Mike sprinkle bits of advice about what podcast statistics that podcasters should pay more attention to as well as the ones that are less crucial to creators overall understanding of their success. Podcasters should focus on key statistics that reflect their unique goals and aspirations instead of getting caught up in every available metric.

Remember the importance of not stressing over stats but focusing on consistency and quality of the content to ensure steady growth and audience retention in the long term.

Today’s Hosts: Mike Dell and Todd CochranePodcast statistics can be an important way of measuring your podcast’s success. Depending on your goal, stats can give you insights that can help you adjust your show’s content and marketing strategy.

What to Look For In Your Podcast StatsAka these are the important podcast statistics in our opinion 😉

  • Listener Growth Rate: See how your show is growing (or not) over time, indicating the podcast’s appeal and reach.
  • Download Numbers: (Per Episode) Provides a direct metric of how many times episodes are being downloaded (or listened to), reflecting the podcast’s popularity.
    • Advertisers and Potential guests are most interested in per-episode downloads.
    • Total downloads and downloads over X amount of time, for the whole show are interesting, but not super important.
  • Retention: This includes the average listening duration and episode completion rate, which help understand how much of an episode listeners consume.
  • Demographic Information: (This is not directly measurable in stats, but it can be done with a survey.) Insights into listeners’ age, location, and interests can guide content creation and marketing strategies.
  • Subscriber/Listener Counts: The number of dedicated listeners who subscribe to receive updates or automatic downloads, indicating a stable listener base. This is sort of an unknowable stat, but there are ways to get a good idea.
    • Check a single episode and see what the downloads were in the first 3 days or so.
    • Also check for “mobile apps” in the apps section. Most of those will be “subscribers or followers” in the first 3 days or so.
    • Use Blubrry’s Thrive bundle to add the listener/subscriber graph
  • Trending Graphs: This gives you a snapshot of how your podcast is doing over time. An upward trend means it’s growing. On Blubrry stats, you can see trends Monthly, Daily and even hourly for the first 7 days.

Non Crucial Podcast StatsThe items below are good for social proof, but may not tell you anything about your podcast success.

  • Social Media Followers: Social media can be a good way to promote your show, but just because you have x followers does not mean everyone who follows you on social media will listen to your podcast.
    • This includes subscribers to your YouTube channel, Facebook, etc.
  • Website Hits: The same as social media. Just because someone clicks on your link and lands on the episode page on your website doesn’t always translate into a listen/download.
  • Total Episodes Count: More episodes don’t necessarily mean higher quality or more listener engagement.

Things to Keep in Mind When Reviewing Your Stats & Success Try not to compare yourself to other podcasters. You have your own style, subject matter that might not be for everyone in your niche. * Podcast audiences ebb and flow. Someone might subscribe and listen to every episode but then disappear. People try out podcasts and then move on to other podcasts. * Episode totals might also go down and back up from episode to episode, this is normal. * You might get a big spike once in a while. If your show is mentioned in some high-profile way. Those listeners might just listen to that one episode and not subscribe. * Don’t stress or get obsessed with podcast stats.* Podcasts grow slowly, and podcast stats are not instant. Try not to check stats several times a day, it will be frustrating.

Thanks for joining us on Podcast Insider, where we bring you insider access to the tools you need to succeed.Until next time, keep podcasting!


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Podcast Statistics: What is Important – PCI 394 appeared first on Blubrry Podcasting.

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We at Blubrry Podcasting are super excited to announce a partnership with BackBeat Media, which has been at the forefront of helping niche podcast networks flourish by matching them with ideal sponsors since 1999. The companies’ philosophy prioritizes deep connections between advertisers and audiences, emphasizing the value of genuine, content-driven sponsorships.

This collaboration introduces a new suite of host-read advertising services tailored for select Blubrry-hosted podcasts, aiming to optimize sponsor engagement and audience experience. This integration allows us to provide users premium advertising opportunities while maintaining the authenticity that listeners value.

Blubrry is proud of its extensive features that support podcasters from initial setup to advanced analytics and monetization. By partnering with BackBeat Media, we can now offer its users access to premium, personalized advertising opportunities that resonate with their listeners and uphold the quality of their broadcasts brought by BackBeat Media.

Our CEO, Todd Cochrane, is enthusiastic about joining forces, stating, “We are thrilled to partner with BackBeat Media to bring additional revenue opportunities to Blubrry Podcasters. Our shared history goes back to the beginning of podcasting, and our podcasters are in great hands with Dave and his team.”

The new host-read ad services are available immediately to a select group of Blubrry-hosted podcasters, focusing initially on those who demonstrate strong engagement with their audiences. These creator’s audiences will be on the receiving end of authentic, impactful advertising from this new network of distinguished sponsors.

Podcasters need a minimum of 1,000 plays/downloads per episode over 30 days. Podcasters who meet these criteria and are interested in enhancing their monetization strategies are encouraged to apply to be part of this exciting new venture.

Applications are open, and we invite our community to join us in this innovative approach to podcast advertising.

Apply Now

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In today’s episode, we will delve into the podcast website must-have features, from selecting the perfect theme and SEO plugins to incorporating an effective audio player. Join us as we discuss the elements your podcast website needs, how to integrate social sharing, and tips to enhance your website’s user experience for your listeners.

Today’s Hosts: Mike Dell and MacKenzie BennettCreating a website for your podcast involves incorporating several essential tools and features to ensure functionality, audience engagement and SEO.

Podcast Website Must-HavesRSS Feed Setup: Configuring an RSS feed specifically for the podcast, which enables the distribution of episodes to various podcast directories and platforms like Apple Podcasts, Spotify, and other podcast apps..

Integrating a Robust Podcast Player: Embedding a reliable podcast player that allows visitors to listen directly from the website. The player should support all episodes, offer play/pause functions, and track progress. The right player lets your listeners enjoy your content effortlessly on your site.

SEO Optimization: Implementing search engine optimization techniques to increase the website’s visibility and ranks well, attracting more listeners via search engines.

Episode Archive: A well-organized archive or library where visitors can browse through past episodes, categorized by date, topic, or guest.

Search Functionality: Implementing a search bar to help users quickly find episodes or content based on specific keywords or themes.

Subscription Options: Providing clear options for visitors to subscribe to the podcast via different platforms or email to receive updates on new episodes. Blubrry’s PowerPress provides a simple, pleasing subscribe widget.

Effective Social Media Integration: Links or buttons to share podcast episodes on social media platforms, and widgets to display recent social media posts related to the podcast. Be sure to make it easy for your audience to share your episodes and increase your podcast’s reach.

Contact Information: A dedicated section for contact information, encouraging listeners to engage, provide feedback, or send inquiries, possibly including a contact form.

About Page: Include an informative about page detailing the podcast’s mission, the hosts, and the background story to help new visitors understand more about the podcast.

Mobile Responsiveness: Ensuring the website is fully functional and looks good on mobile devices, considering many users might access the site from their phones.

Blog or News Section: A blog or news section where you can post updates, announcements, behind-the-scenes content, and additional resources related to podcast episodes.

Analytics Tools: Integration of tools like Google Analytics to monitor website traffic, listener behavior, and engagement metrics.

Accessibility Features: Making sure the website is accessible to all users, including those with disabilities. This might involve text transcripts of episodes, use of alt-text for images, and compliance with web accessibility standards.

Customizable Themes and Visuals: A visually appealing design that matches the branding of the podcast, which includes logos, color schemes, and a professional layout.

Security Measures: Ensuring the website has SSL certificates for security, especially if you’re handling subscriptions or personal information.

Blubrry’s free WordPress Site with hosting

Blubrry’s recommendations for podcast websites

You need a podcast website

Podcast website hosting

PowerPress for WordPress – manage your podcast on your site

Thanks for joining us on this deep dive into making your podcast website as powerful and engaging as your content. Remember, these elements are crucial for creating a space where your audience can connect with your show and share it with the world.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Creating a Podcast Website: Must-Have Features and Tips – PCI 393 appeared first on Blubrry Podcasting.

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To say that Blubrry Podcasting is the host with the most is an understatement. We know, and hopefully, you know too that our hosting options are the best in the business. Yet sometimes it feels like we’re just not getting the word out as well as we should. We’re working on that!

Thus, here’s a breakdown of each of our hosting options and a few mentions of the other great services that make us the best in the biz. This is a great place to start if you or your friends are ready to start a podcast, migrate or change up your hosting and/or expand your use of services and features.

A reliable podcasting hosting platform is at the heart of successful podcasting, ensuring effective content delivery to the target audience. Depending upon the requirements of a podcaster, the hosting platform of choice differs significantly. This difference stems from the level and depth of services offered. At Blubrry, we have every podcaster’s every need covered — and that includes college students, who get a 50% discount their first year of hosting.

Take a lookStandard Hosting ($12/mo, $120 annually)The Standard Hosting Plan offers 125MB of storage each month. It’s a great place to start if you’re a newbie or looking for a limited plan. It also offers a free WordPress site, programmatic advertising opportunities, a free media kit updated daily, Podcasting 2.0 features, a listener demographics survey and, of course, our industry-leading support.

Advanced Hosting ($20/mo, $204 annually)For not a whole lot more money each month, Advanced Hosting offers great tools and features including those with Standard Hosting and benefits such as Advanced Statistics, 400MB of storage a month, additional themes and plugins, dynamic advertising opportunities, video-to-podcast audio conversion, and access to the Thrive Bundle add-on, which includes Blubrry’s Podcast AI Assistant, Blubrry PAI.

Professional Hosting (Starting at $100)With unlimited storage and unlimited account sharing, Pro Hosting offers all of the above, plus a network tool, full dynamic ad insertion (as in, you pick the ad placement), and a bunch more. Pro hosting is scalable for any network size and is a dedicated plan for those who have multiple shows, require additional storage (including video) and more. All the tools you need to monetize and showcase your shows while monitoring audience growth.

Private Podcasting (Starting at $150)Private Podcasting gives you all the perks of pro, plus an internal solution for announcements, training, speakers, interviews, educators, and exclusive or bonus content. Private Podcasting also offers all the benefits of professional hosting and includes Vid2Pod video-to-podcast conversion service and, with the Thrive Bundle add-on, Blubrry’s Podcast AI Assistant, Blubrry PAI.

Blubrry’s podcasting hosting platform offers several other services to help podcasters enjoy their podcasting experience, such as the benefits of standard and advanced statistics, unlimited downloads, and a custom embed player, to name just a few.

We ensure that podcasters’ have a choice in using their own domain for their podcast. Our focus on monetization assistance with programmatic advertising, free WordPress site perks with the PowerPress plugin, and free episode migration set us aside from the crowd of podcast hosting platforms.

In addition to all the perks mentioned above, we hope you’ll check out our inexpensive add-ons, such as:* Premium Podcasting – Monetize, treat your greatest fans and make new ones by enabling the premium subscription option. * Transcription and closed captioning – Our web-based podcast player uses transcription products integrated with Rev, making every word actionable and accessible. * Media Mastering – Our Media Mastering by Auphonic allows you to submit unmastered audio and process it into a mastered audio file that meets current podcast standards. * Thrive Bundle – This outstanding add-on, for only $10 a month and offers: + Our complete AI package, Blubrry Podcast AI Assistant (PAI), featuring podcast planning, podcast production, social clips and highlights creation. + Dynamic Ad Insertion pre-roll to promote previous episodes or events in addition to ads. + Episode comparison – compare five episodes with the trending episodes feature, and you can see which ones had a faster uptake from listeners. + Listener and subscribers tracking, see if your show is growing and adjust. + The Average Daily Plays Statistic is a unique metric that gives you insights to show your podcast’s growth and long tail consumptions. + Quicklinks additional features with external hyperlink support, V4V, donation, & analytics to engage with your audience. + Apple Podcast reviews within the Blubrry stats dashboard allow you to promote your accolades on social media.

Want to learn more? Go to Blubrry.com/services. Have ideas for more? Go to Blubrry.com/contact.

The post Why Blubrry Podcast Hosting? We’ll Tell Ya! appeared first on Blubrry Podcasting.

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Sharing practical tips for landing a job in podcastingWhether you’re a seasoned audio engineer or a passionate storyteller looking to break into the industry, this episode is packed with valuable advice from top insiders.We uncover necessary skills, the dos and don’ts of applying, and how to make your resume stand out. Long-standing Blubrry employees share our experiences to help you turn your podcasting aspirations into a rewarding career.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie BennettFinding a job in the podcast industry involves a mix of networking, skill development, and strategic job searching. Here are some steps and tips to help you navigate your way into a podcasting career:

1. Define Your Interests & Leverage Podcast Skillset As a podcaster you already have skills* (Assuming you didn’t pay someone to do these things for you) + Managing your RSS feed and distribution + Show planning + Show production (recording and editing) + Producing show notes / posts + Marketing the podcast + Recording + Editing audio/video

2. Build a Portfolio Create Your Own Podcast: This is a great way to gain hands-on experience and showcase your abilities. * Contribute to Existing Podcasts:* Offer to work (even as a volunteer initially) on existing podcasts to gain experience and build your portfolio.

3. Networking Social Media and Forums: Engage with podcast communities on platforms like Reddit, LinkedIn, and Twitter. Join discussions, ask for advice, and share your work. * Events and Conferences:* Attend podcasting workshops, conferences, and meetups to network with industry professionals.

4. Utilize Job Platforms Podcast-Specific Job Boards: Websites like Podjobs.net, Inside Podcasting, and the Podcast Movement’s job board are good places to find industry-specific listings. * General Job Websites: Don’t overlook general job platforms like Indeed, LinkedIn, and Glassdoor. Use keywords related to podcasting to find opportunities. * Company Websites:* Always check the podcast companies’ websites career center. We at Blubrry occasionally need people and will post the jobs on our site.

5. Pitch and Apply Strategically Customize Applications: Tailor your resume and cover letter for each application to highlight the most relevant skills and experiences. * Cold Outreach:* Don’t be afraid to reach out to podcasters or podcast companies you admire to inquire about potential opportunities or to offer your services.

6. Continuous Learning Stay Updated: The podcast industry is evolving rapidly. Keep learning about new trends, technologies, and strategies to remain relevant. * Podcasting Student Discount:* Blubrry just announced a generous 50% off discount for a full year for our hosting plans for any college student. Learn more about the podcasting student discount here.

7. Consider Freelancing Freelance Platforms: Websites like Upwork, Freelancer, and Fiverr can be good places to find freelance podcast-related jobs and build more experience. * Create Your Own Job:* + Content consulting + Technical consulting + Editor + Host other people’s podcast + Voiceover + Marketing podcasts

8. Internships and Entry-Level Positions Start Small:* If you’re new to the industry, an internship or an entry-level position can be a valuable stepping stone, offering both experience and networking opportunities.

Navigating a career in podcasting can be both challenging and exciting. Persistence, continuous learning, and active engagement with the podcasting community are key to finding your place in the industry.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Landing a Job in Podcasting: Insider Tips – PCI 392 appeared first on Blubrry Podcasting.

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Podcasting success lies in its evolution Gen Z has been getting a pretty bad rap from, well, everyone for habits that their elders just can’t quite comprehend. They’ve been called, “the most challenging generation to work with.” While that may be the case in some sectors, we might extend them a little latitude as they’re also, “the loneliest generation.”

It makes sense that our lonely digital natives, who view work-life balance differently than the previous generations, are one of the most consistent podcast-listening audiences. However, if podcasts don’t keep them engaged, they stop listening and move on to the next. The question isn’t if they’re going to change the scope of the podcasting landscape, but how quickly they will do it.

BY THE NUMBERS

A report released last summer by Edison Research claims that 47% of people ages 13-24 listen to podcasts; about 24 million people. Most of these people have listened to podcasts since they were children.

Gen Z isn’t just familiar with podcasts; podcasts are integral to who they are. This generation’s comfort in podcasting is no different than previous generations’ comfort with radio, television, or movies. Podcasters and marketers should not minimize the habits and impact of these listeners and instead ask what keeps these people listening. Chances are, they’re more open to new content than their older cohorts.

Helping Gen Z further explore the podcast process, Blubrry Podcasting released a 50% discount for college students for one year of hosting. For undergraduate or graduate students whose interest is piqued by podcasting and storytelling, Blubrry understands your budget may be limited, but your creative ambitions are boundless. That’s why this hosting discount is designed to support your podcasting dreams without breaking the bank.

NEWSFLASH: THEY’RE DITCHING THE NEWS

Older generations tend to listen to podcasts that focus on news, politics, or finance. Going back many years, shows like The Daily, and The Daily Wire were regularly in the top 10 podcasts. But these are not the shows Gen Z has in their cloud. They tune into shows that are about entertainment, humor, or learning. They enjoy feeling connected to the hosts and the material, and they’d rather fill their time with topics that bring them joy, or a better understanding of the world, than the news of the day.

PODCASTING… BUT ON SCREENS

Although Gen Z are avid listeners of podcasts, they’re influencing something that would at the outset, seem counterintuitive to podcasting: they’re watching them.

Podcasters are broadcasting their sessions, breaking up the content into short-form pieces that can be viewed easily on social media, and they’re doing this because that’s how Gen Z discovers new podcasts. Even small podcasts are finding greater reach by adding a video component. There’s nothing wrong with making what’s old seem new again!

Speaking of screens, watching podcasts via video is now more accessible when those videos, such as from YouTube, are automatically converted into audio podcasts. Gen Zers on the go and any video-first creators can have it all with Vid2Pod, Blubrry’s new video-to-podcast service that automatically converts YouTube videos into podcasts.

SOCIAL MEDIA’S INFLUENCE

There’s no question that social media has changed the landscape of marketing for every product from jewelry to dog food, so too has it changed how people find and consume podcasts.

Gen Z has also grown up (or is currently growing up) with Instagram, TikTok, Snapchat, and Facebook, so it follows that that’s where they get most of their information. This reality makes the visual aspect of podcasting incredibly important. After all, their lives are inextricably linked with their phones and those eyeballs don’t seem to be wandering away from screens anytime soon.

And in the age of artificial intelligence, Blubrry has made it easy and nearly fail-proof for any podcaster to plan, produce and promote (including on social and through email) their podcasts with its Podcast AI Assistant, or Blubrry PAI.

BACK TO THE FUTURE

There’s no guarantee that Gen Z will stick with their podcasting creature comforts in the future, but right now, they’re engaged and tired of being treated like they’re inconsistent and unfocused. Much like millennials and Gen X before them, Gen Z has much to offer the media landscape even if they are currently being underestimated. We would all do well to remember – they’re listening. Let’s not give them any more reasons to tune out.

Questions and comments? Contact the Blubrry Team here.

Written by: Tara Jean O’Brien(With a few added feature plugs from Blubrry)

Tara Jean O’Brien is a writer, actor, improviser, podcaster, and stand-up comic living in Los Angeles. Her first humor book, TIPS FOR YOUR LAST YEAR ON EARTH, was published by Vulpine Press. She has written for The Onion, Slackjaw, Jane Austen’s Wastebasket, Greener Pastures, The Haven, Lady Pieces, The Bold Italic, and Insider. You can listen to her make bad jokes on some of these podcasts: “Single Vs. Married,” “People Also Watched,” or, “The Lighter Side of Finance.”

The post Is Gen Z Going to Ruin or Revolutionize Podcasting? appeared first on Blubrry Podcasting.

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Exclusive Content Has the Capability to Reshape the Podcast Industry Companies like Spotify, Wondery, and Luminary have invested in exclusive podcasts, contributing to a more competitive environment. Blubrry, on the provider side has also started offering Premium podcasting subscription plans content creation for our podcasters. Are these efforts worth it for the podcast industry?

These directory platforms offer unique content to their subscribers, with Luminary, for instance, providing exclusives featuring well-known personalities and charging a monthly subscription fee.

This move towards exclusive content not only diversifies the podcasting ecosystem but also pushes platforms to innovate and improve their offerings to attract and retain listeners​.

These platforms offer unique content to their subscribers, aiming to stand out through exclusives with high-profile personalities and utilizing subscription-based models to thrive.

Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie BennettHow the drive for exclusive podcasts is affecting creators, listeners, and the platforms themselves.Content Differentiation and Quality Improvement: Exclusive content platforms often strive to distinguish themselves through high-quality, unique programming. This competition can drive overall improvements in content quality across the industry, encouraging creators to innovate and invest more in production values.

Audience Fragmentation: Exclusive deals can lead to audience fragmentation, where listeners are spread across multiple platforms, each requiring separate subscriptions. This fragmentation could make it challenging for listeners to access all their favorite content without subscribing to multiple services, potentially leading to subscription fatigue.

Increased Monetization for Creators: Platforms that offer exclusive content deals often provide substantial financial incentives to creators. This influx of resources can enable creators to produce higher-quality content and potentially expand their operations, but it might also create a divide between creators who secure exclusive deals and those who don’t.

Discovery Challenges and Opportunities: Exclusive platforms may offer better discovery tools and marketing support for their content, helping some podcasts reach larger audiences. However, the exclusivity could also limit discovery opportunities for those podcasts outside of the platform, potentially stifying their audience growth.

Innovation in Content and Distribution: The push for exclusivity can lead to innovation not only in the content itself but also in how it is distributed and consumed. Platforms might introduce new features, interactive content, or cross-medium storytelling to differentiate their offerings.

Potential for Consolidation: As exclusive platforms grow and solidify their positions, there could be a trend towards consolidation in the podcast industry, with larger players acquiring smaller ones or exclusive deals leading to a concentration of popular content on a few platforms. This could impact competition and diversity within the industry.

Impact on Independent Creators: While exclusive deals can be lucrative for some creators, they may also pressure independent creators who wish to remain platform-agnostic. These creators might find it increasingly challenging to compete with the marketing and production capabilities of exclusive content.

Adapting Business Models: The growth of exclusive platforms may encourage the entire industry to explore and adopt new business models beyond traditional advertising, including direct listener support, premium content tiers, and hybrid models.

Global Expansion and Localization: Exclusive platforms with significant resources may also push for global expansion, investing in local content in non-English languages or adapting successful content for different cultural contexts. This could broaden the podcast industry’s reach but also raise challenges around cultural sensitivity and content relevance.

ConclusionOverall, the rise of exclusive content platforms is:

  • Shaping the podcast industry in complex ways
  • Driving innovation and competition but…
  • Also raising questions about accessibility, diversity, and the sustainability of various business models

That’s a wrap for today’s episode on exclusive content platforms and their influence on the podcasting industry. We hope you’ve gained valuable insights into this evolving trend.

Remember, you can always reach out to us with your thoughts and questions. For more content like this, visit our website and be sure to follow us on social media.

Thank you for tuning in to Podcast Insider – until next time, keep podcasting!


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Exclusive Podcasts: Innovation or Industry Setback? – PCI 391 appeared first on Blubrry Podcasting.

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College students get a year’s worth of Blubrry podcast hosting half off for a yearIn an exciting move that speaks volumes for the future of digital storytellers and their place in education, Blubrry is thrilled to announce a significant discount exclusively for students in higher education. Recognizing the vibrant creativity and insightful perspectives students bring to the podcasting world, Blubrry now offers a 50% discount to all verified college students. This discount aims to lower the barriers for aspiring podcasters, making it easier to share their voices, stories, and knowledge with the world. Check out our Student Discount page.

Order Your Student Discount Hosting Plan

How This Helps CreatorsSkill Development: Crafting a podcast from start to finish hones a range of skills, from technical audio editing to storytelling, marketing, and brand building. These are invaluable in the digital economy.

Community Building: Podcasts can bridge gaps, connecting students with like-minded individuals across disciplines and geographies, fostering a sense of belonging and community.

Portfolio Building: For many students, a well-produced podcast can serve as a dynamic addition to their growing professional portfolio, showcasing their ability to engage with audiences and communicate complex ideas effectively.

Educational Opportunities: Podcasting can complement academic pursuits, allowing students to delve deeper into their studies, share research findings, and engage in discussions with experts and peers globally.

Making It Possible on a Small BudgetThe 50% discount for verified students significantly reduces the financial barrier to entry, making the rich world of podcasting accessible even on a tight budget. Here’s how:

Lower Start-up Costs: With the discount, students can allocate more of their budget to other essential tools and equipment, such as microphones and editing software.

Sustainability: The reduced cost makes it more feasible for student podcasters to maintain their podcast over time, allowing them to grow and evolve their content without financial stress.

Experimentation and Learning: With more accessible entry points, students can experiment with different formats and topics without the pressure of high costs, fostering a flexible learning environment that encourages innovation and creativity.

A Leap into the World of PodcastingWe’re committed to facilitating students’ production, publication, and marketing of podcasts. With this generous 50% discount, students can take their first leap into podcasting, harnessing its potential for creativity, education, and personal growth.

Opening DoorsBlubrry’s offer extends to any hosting plan and add-ons that may be added throughout the year. Students looking to enhance their experience beyond hosting and statistics can use episode transcription, media mastering, AI planning and production, and monetization opportunities.

Commitment to the FutureBlubrry Podcasting’s commitment to providing a substantial discount to college students reflects its dedication to nurturing the podcasters of tomorrow. Blubrry ensures that students can explore and embrace this dynamic medium without financial constraints by making podcasting services more affordable.

In a world where technology is reshaping the media we consume, podcasting stands out as a tool that empowers students in their professional and personal endeavors. With Blubrry Podcasting’s 50% discount, more students and their support systems can unlock the potential of podcasting, shaping a future where content is coming from creators of all backgrounds.

This initiative is a significant step toward fostering a generation of podcasters who will continue to explore and evolve this exciting medium and the industry as a whole. To take advantage of this offer, podcasters verify their student status while ordering hosting and use a provided code for 50% off for the entire year. If you have any questions, don’t hesitate to contact us at Blubrry.com/support.

The post Empowering Education: Blubrry Podcasting Offers 50% Discount to Higher Education Students appeared first on Blubrry Podcasting.

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In March, we saw a lot of healthy growth in the emerging countries category and episodes posted overall (+17,320 over the March report). That’s great news for the podcast industry!

565,683 New Episodesin the Blubrry DirectoryTOTAL EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeRanges are determined during the reporting period when a show meets the threshold once, aka 10,001 listens/downloads, etc.. When a show meets the threshold, we include all episodes for the past 30 days that were published a minimum of 10 days.TOP CLIENTSHow Podcasts Were Consumed in March 2024by PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSLocations with the Largest Podcast Growth in FebruaryMost of these countries represent very small podcast listenerships, to begin with, so the proportion of growth can seem dramatic.

BLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of April 4): 4,157,446Blubrry Podcasting provides world-class Podcast Statistics to tens of thousands of shows via redirect/prepend for those hosting on other platforms or direct stats for our podcast-hosting customers. We have data that no other stats provider provides. Sign up for Podcast Statistics today.

The post April 2024 Stats Report appeared first on Blubrry Podcasting.

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A recap of the Mid-America Trucking Show and Podcast Movement Evolutions, featuring an interview with our April Podcaster of the Month, Cheryl JonesIn this enlightening episode of our podcast, Todd and Mike recap their experiences at two conferences they attend in March: the Mid-America Trucking Show and Podcast Movement Evolutions. Getting into the the details of these conferences, buzzing with innovation, inspiration, and insightful exchanges.

They share their experiences with keynote speeches that set new directions for the future of podcasting and reflect on the informative and inspiring conversations with today’s creators speaking on some of our latest releases, specifically Vid2Pod and PAI, our Podcast AI Assistant.

This episode packs in valuable takeaways, trend predictions, and behind-the-scenes glimpses from some of the industry’s most anticipated gatherings. Don’t miss out on this comprehensive recap that promises to fuel your passion for podcasting and perhaps, inspire your next big idea.

Today’s Hosts: Todd Cochrane and Mike DellMid-America Trucking Show* More commonly called, MATS * Mike attended this show to talk with truckers who want to or have a podcast * Spoke with people about Vid2Pod for YouTubers that want audio podcasts as well * One of the networks with Blubrry is PodWheels powered by Radio Nemo * A massive conference overall

Podcast Movement Evolutions* More B2B than other podcast events * Had some great conversations with partners, potential partners and organizations that are or will be doing podcasts * Onboarded a Vid2Pod show from YouTube (now a podcaster) * Reviewed our new podcast ai assistant, PAI

April Podcaster of the Month, Cheryl JonesRead more about Cheryl and her show here; her show is Thrive 55+ Podcast.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post On the Road with Blubrry’s Podcast Pioneers – PCI 390 appeared first on Blubrry Podcasting.

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One of the most beautiful and compelling aspects of podcasting is the ability to spread kindness, self-awareness, and resilience to those who need it most . . . all without having to be face-to-face. Our April Podcaster of the Month, Cheryl Jones understands and fully appreciates how life’s burdens don’t become easier as the years roll on, rather they can build and multiply throughout the aging process. Jones shares her wisdom and supports others through her podcast Thrive55+, which reaches people of all backgrounds and life experiences. Launched in January, the podcast allows individuals to uncover and celebrate more of who they are so they can heal and thrive.

In Thrive55+ Jones shares her expertise and, soon, interviews with inspiring health professionals to offer fresh ways to think. “I introduce practical wellness skills you can apply immediately to feel optimistic and well in body, mind, spirit, heart and soul.”

Jones earned a master’s degree in exercise science and was the director of mindfulness at the American healthcare company, Aetna. She authored Thriving When Your Cosmic Egg Is Cracked: A Mindful Journey, a book about her personal story from surviving to thriving. She was chosen as one of the most powerful women in the mindfulness movement by Mindfulness Magazine and is a staunch proponent of embracing uncomfortable periods in our lives and being curious about what lies behind our fears.

In Thrive55+, you draw on your own experiences of resilience and use your expertise in exercise science and mindfulness to help others 55 and older. At what point did you determine, hey, I need to share these insights in a podcast?

I’ve been experimenting with the best way to bring my authentic voice forward for the past few years. And to find the right medium. I tried videos, blog posts, newsletters, and social media posts. But my message kept getting diluted. I’m a writer and people have always commented that I have a soothing voice. With podcasting being so popular and with encouragement from a friend, I decided to give it a try.

You tackle some uncomfortable topics that older people face daily but typically don’t want to discuss. Why do you feel it’s important to discuss difficult topics such as divorce, death, pain, and the loss of body functions?

All these topics represent loss and they are part of the human journey. So often we don’t deal with our losses and end up developing negative coping strategies like workaholism, emotional eating, substance abuse, inappropriate sexual behaviors, isolation, and other harmful actions that keep us from healing and eventually thriving. I want to teach people how to integrate loss into the whole of their beings. This is what the journey toward health and wholeness is all about. This is what I am trained to do. This is who I am.

One theme in Thrive55+ is somewhat counterintuitive to our culture of ‘keep going, going, going’ to get through life’s challenges. You recommend taking a step away from the expectations we place on ourselves. How have you found this supports wellness for the 55+ crowd?

Many people over 55 want to develop a new sense of purpose for this next chapter. Those of us with children no longer have daily parenting demands. Some people are retired. In general, we have more time available. Slowing down and stopping to gather ourselves up helps us to go forward with more clarity and intention. It’s about expanding beyond the expectations we put on ourselves to doing more of that which nourishes and energizes.

As a relative newcomer to the podcast industry, what were some of the greatest challenges for you in starting your podcast?

I think the biggest barrier I had to overcome was believing that I had something to say. I asked myself, what might I offer that is unique based on my background and training? And based on some of my unique life experiences? Creating the Thrive55+ podcast was like starting a new business. I needed to create a system to support my need for organization and to ensure that things would run smoothly.

What kind of feedback have you received thus far?

Listeners have been cheering me on. They’ve thanked me for my vulnerability and for keeping it real and relatable. Plus my statistics are above average. All of this is very encouraging and I feel incredibly grateful.

What is your planning protocol for each of your shows?

I’m always thinking of my listeners and what I believe will help them most. Determining the first episode took months. Then I needed to create a flow for the first five episodes. I’ve created a production and release calendar which I’m training myself to follow. It’s helped me to create my own workflow to stay on top and ahead so that I can enjoy this process, and not be stressed out about it. And Blubrry has most certainly made uploading and distributing my podcast a breeze.

What topics can we look forward to in the near future?

My priority for launch was to become a trusted resource for listeners. Soon I’ll be introducing guests who will talk about things like what spirituality is, the role of exercise in managing cancer, sex, romance, and aging, how to overcome ageism in the workplace, and more. I’m asking listeners what they want to hear more about and researching topics addressed by industry leaders on healthy aging.

You mention that there is no AI-generated content in your podcast. With the introduction of Blubrry’s artificial intelligence option in the production process (actually that launches later today), will that still be a steadfast rule for you? If so, why? Or, when do you feel AI could be helpful to you in creating your podcast?

I think it’s great that Blubrry will have this capability and there may be a time when I take advantage of this AI option. The Thrive55+ podcast is my legacy. It represents my desire to share all that I’ve learned over my career in wellness spanning 40 years. And to learn and grow in the process through my guest interviews. I want to continue discovering my authentic voice.

What is your overarching goal for Thrive55+ and how will you measure success now and in the long run?

My overarching goal for Thrive55+ is to illuminate a pathway to healing and wellness. And to uplift as many people as possible during these very difficult times. Success for me now is all about gaining listeners and hearing their stories. Success long-term will be the same plus growing my coaching business and hosting annual retreats for Thrive55+ listeners.

The post Jones’ Life Experiences Help Others to Thrive Over 55 appeared first on Blubrry Podcasting.

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In today’s episode of Podcast Insider hosts Todd Cochrane and Mike Dell discuss the new tools released by Blubrry Podcasting: Widgets & Embeds, and Vid2Pod. Widgets and Embeds are aimed at improving engagement with audiences and Vid2Pod makes it incredibly easy for video creators to also become audio creators.

The first of these services, Widgets and Embeds, offers a seamless integration of podcast content into websites and blogs. This tool allows podcasters to effortlessly share their episodes on various platforms, providing listeners with easy access to their favorite shows. With customizability and user-friendly design at its core, the Widgets and Embeds service ensures that podcasters can maintain their brand’s aesthetic while reaching a wider audience.

The second service, Vid2Pod, is a game-changer for podcasters looking to tap into the power of video content. This innovative feature simplifies the process of converting video content into podcast format, opening up a new realm of possibilities for content creation. Vid2Pod addresses the growing demand for versatile content consumption, allowing listeners to enjoy their preferred podcasts in whichever format they choose, be it audio or video. By bridging the gap between video and podcasting, Blubrry’s Vid2Pod service is set to revolutionize the way we think about content creation and distribution in the podcasting world.

Let’s delve into these new features from Blubrry Podcasting.

Today’s Hosts: Todd Cochrane and Mike DellWidgets & EmbedsBeen available for about two weeks, if you haven’t tried these widgets and embeds out yet you can find them under Show – Manage – Widgets from the sidebar in the Podcaster Dashboard.

PodRoll* Recommends podcasts similar to yours * This widget uses the PodRoll tag to promote the shows you like and can be used for cross-promotion

Audience Survey* Gives a link for your listeners to fill out your survey (from Blubrry)

Subscribe/Follow* Similar to our WordPress Widget, it gives links and logos for people to follow your show on the podcast apps.

Funding* Uses the funding tag for Paypal, Buy Me a Coffee or Pateron, Boostagrams (Or any donation site) * V4V boosts just like in the apps

Show Credits* Shows any show-level credits for your show like Hosts, Producers and editors.

Live* Indicates live streaming status in real-time for listeners * Gives your live status: future, currently live or past live streams

Trailer Episode* Shows a player with your trailer episode

Compatibility

Available for all websites that can embed iFrames, not exclusive to WordPress and accessible from the Blubrry dashboard.

Vid2PodVid2Pod is a way for video-first creators (YouTubers) to have an audio podcast version of their show available in all the podcast apps without extra work. It will automatically create a podcast episode for any new video you put out on your playlist in YouTube (currently).

  • Automatically converts YouTube playlist videos to audio podcast episodes
  • Targets video-first creators to expand to podcast platforms
  • Automated conversion, metadata pulling, and direct publishing

Together, these two services enhance the podcasting landscape and also empower creators with more tools to expand their reach and engage with their audience in innovative ways.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Podcast Widgets and Vid2Pod from Blubrry – PCI 389 appeared first on Blubrry Podcasting.

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Just about every podcaster started small, like a seedling in spring, relying on the basics. At Blubrry, we are excited to support their needs by offering outstanding Standard and Advanced Hosting plans. And sure, like that seed buried in the ground, these budding podcasters may not know what they would or could become. Yet, with tomorrow being the first day of spring, it’s a great time to remind newbies and veteran podcasters that they can further nourish their shows and flourish in the podcast industry with Blubrry’s Professional Hosting.

Yes, you, too, can blossom into a professional-level podcast creator, branching into venues you’ve only dreamed of and turning your once-seedling show into a vast garden of audio and video content that grows your audiences far and wide.

But enough with the spring cliches and metaphors. Our pro hosting provides a dedicated plan for those with multiple shows, who require additional storage (including video), and/or are building a network. It offers all the tools you need to monetize and showcase your shows while monitoring audience growth.

Pro hosters can also look forward to:* Unlimited storage * Advanced Stats * Top-tier tech support * Unlimited bandwidth, 1TB included * Dynamic Ad Insertion * And only $10 per additional show

It’s a Good Time to EvolvePodcasting has rightfully and steadily become a mainstream media platform, with its rise fueled by an ever-growing listener base and an endless array of topics that can be shared. Professional podcast hosting can provide a springboard for propelling your podcasting ventures to greater heights. At Blubrry, we are proud to offer a blend of impeccable hosting capabilities crafted specifically for professional podcasters.

Beyond the fundamentals of podcast hosting, we’re happy to embrace the future with leading-edge Podcasting 2.0 features through all of our hosting plans and Podcast Mirror (for those using other hosts). These dynamic and engaging enhancements are appealing choices for modern podcasters interested in going pro. In an era teeming with competition, podcasters should not only aim for a higher listener base but strategize to establish a long-lasting relationship with their listeners and prospective advertisers. Features such as dynamic ad insertion allow for relevant podcast ads, uplifting the credibility of the podcast and keeping it sustainable in the long run.

Pro hosting transcends the standards of regular podcast platforms by offering an integrated podcast network. This plan encourages networking among fellow podcasters, whether traditional or independent, further expanding the platform’s utility and the podcaster’s accessibility. Blubrry’s advanced network tools turn this feature into a haven for podcasters aiming to create, nurture and expand their listener base and, let’s face it, make friends.

As one of the inaugural podcast companies with some 20 years in the industry, we remain one of the best sites for podcast hosting. We seamlessly sow a multitude of features under one roof to provide comprehensive professional podcast hosting. And, while many other platforms serve as basic solutions for casual podcasters, Blubrry champions the needs of those and professional podcasters, providing a robust foundation for podcast growth and success.

Like a seed in the sunshine, Blubrry embodies what it means to be one of the best podcast platforms to help podcasters nourish and grow their shows. We’re not only an excellent choice for professional podcast hosting but also a milestone contributor to the advancements in the podcasting industry. With Blubrry, podcasters don’t just host their content; they gain a reliable partner that guarantees their podcasts evolve and thrive in a competitive digital ecosystem. Our commitment to quality, innovation, and user-friendliness has consistently made us vital to the podcast industry, securing our position as a superior choice for professional podcast hosting.

The post Go Pro and Grow Your Show appeared first on Blubrry Podcasting.

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This week we released our latest tool for podcasting, our very own Blubrry PAI – Podcast AI Assistant. In this episode we go into detail on how our new artificial intelligence feature for Thrive Bundle customers completely changes the way they prepare for, publish and promote their podcast. This new podcast AI tool is a game-changer for our creators and we promise will simplify the podcasting process, saving all involved precious time and energy that can be devoted to your podcast recordings.

Today’s Hosts: Todd Cochrane and Mike DellLast week we talked about the Thrive Bundle at Blubrry. Now, the REST of the story.

  • Blubrry AI Release Blog Post
  • Blubrry PAI Podcast AI Assistant Info Page
  • Blubrry Thrive Bundle – The only way to get our AI tool is by purchasing our hosting add-on

Features of Blubrry PAI, Podcast AI AssistantPre-Show, Episode Planning Features* Topics suggestions * Guest questions * Will generate show flow content

Post-Show, Episode Podcast Production* Transcript * Show title suggestions * Show summary to use for show notes or more * Bullet points * Episode artwork * Chapters (Podcasting 2.0)

Social Production* Social media captions * Promotion email content

Coming Later* Highlight Clip Creation

We’ve always got more up our sleeve. Want a specific feature, be sure to let us know.

Join us for a Blubrry PAI Platform Walkthrough

Thursday, April 4th, at 5PM EST. Register here.

Don’t forget to subscribe to Podcast Insider for more insights on making the most of your podcasting efforts. Have questions or want to share your experiences with Blubrry PAI? Reach out to us on social media or send us an email.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Podcasting 101, Blubrry’s Podcast AI Assistant – PCI 388 appeared first on Blubrry Podcasting.

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Blubrry Podcast AI Assistant makes your podcast process as easy as pieBig news – we’ve just rolled out our much anticipated Podcast AI service to power up your podcast production and promotion. Meet the Blubrry Podcast AI Assistant (Blubrry PAI), your new best friend on your podcasting path.

Blubrry has always had its finger on the pulse of the needs of podcast creators. Our podcast AI was born from many months of extensive research and development aimed at tackling the everyday hurdles podcasters face. We are introducing an integrated podcast AI tool that will help you create better content while providing your audience with a richer experience and providing search engines with unparalleled metadata.

Whether you’re brainstorming your next big topic or trying to get the word out on social media, Blubrry PAI promises to make the process smoother, brighter, and more fun.

What’s the Buzz About Blubrry PAI?AI-PlanningWe’ve all hit creative blocks or struggled to align content with the audience’s desires. Blubrry PAI uses AI-driven insights from your episode goals and description, guest bio, and source material to help you choose episode topics, guest questions, and scripts for your episodes. It’s like having a content strategist in your pocket, ensuring your podcast resonates with listeners every single time.

AI-ProductionSay goodbye to the hassle of juggling multiple external tools. Blubrry PAI brings it all under one dashboard, offering transcript creation with speaker analysis, title suggestions, complete show summaries, bullet points, episode art generation, and chapter file creation. Integrated with episode publishing, Blubrry PAI provides an editable draft ready for publishing with all elements married to your chosen AI outputs. The best part is that no extra services or special skills are needed.

AI-Clip & Email CreatorWe all know the drill: If you want your podcast to thrive, you’ve got to shout it from the digital rooftops. Blubrry PAI’s automated social clip creator for all major social platforms creates custom clips for each episode. The AI also creates a unique promotional email for each episode with all of the contact, social, and follow/subscribe links you designate. Designed to play nice with each social platform’s unique vibe, it ensures your episodes get the spotlight they deserve.

AI-Media Clipping, Coming SoonPromotional video clips tailored to the unique characteristics of each social media platform for maximum reach and listener engagement.

A Word From the TopTodd Cochrane, CEO of Blubrry: “I have been using a wide range of tools to accomplish what we have created for you now as an integrated solution within our ever-growing Thrive Bundle. All Blubrry hosting customers can test the platform sufficiently to see what elements work best. The production tools have been life-changing, saving me time and giving my listeners a better experience. Blubrry’s mission has always been democratizing podcasting, making it accessible and fruitful for everyone. Blubrry PAI embodies that mission, offering unmatched support for planning, promotion, and social engagement.”

Get Started with Blubrry PAIGet ready to take your podcasting game to the next level. Blubrry PAI is now available for all Blubrry hosting podcasters via a trial on the Podcaster Dashboard. See AI in the dashboard. Dive into all the details here for some insider tips and tricks. And, of course, the Blubrry support team is just a click away from any questions you might have.

In a world where everyone’s starting a podcast, Blubrry PAI gives you the edge to not only join the conversation but lead it. Whether you’re crafting your first episode or looking to scale your podcasting empire, Blubrry PAI is your go-to for making every step of the journey seamless and impactful. Let’s start podcasting the smart way!


Join Us For A Blubrry PAI WalkthroughOne hour webinar on Thursday, April 4th at 5PM EST

Sign up here

The post Introducing Blubrry Podcast AI Assistant – Blubrry PAI appeared first on Blubrry Podcasting.

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Video-first creators can now take any of their YouTube playlists and automatically create an audio podcast with no overhead, making their YouTube content available to podcast audiences via traditional podcast apps and platforms. Vid2Pod is as simple as creating a Blubrry Podcast hosting account and linking their YouTube playlist, and we take care of the rest.

We import and convert the video to high-quality audio; we pull in your episode titles and metadata to include chapters. Post a new video, and within minutes of release, we automatically publish a new podcast episode that will be distributed to Apple Podcast, Spotify, and a dozen or more podcast platforms via RSS feed.

Vid2Pod Launch Marks a Pivotal Moment for Video CreatorsThis is a significantly easier way to monetize your content; there is no requirement to wait until you have gained 4,000 listener hours. Blubrry offers programmatic advertising that can be implemented on day one. The launch of Vid2Pod marks a pivotal moment for video-first creators who may only have a YouTube channel. In addition to allowing them to promote their content on all platforms, the open nature of podcasting eases the concern of content being removed or taken off any platform, let alone a single platform that you rely on to reach your entire audience.

The rise of podcasting has been nothing short of meteoric. With millions tuning into their favorite podcasts weekly, the demand for audio content has surged, underscoring the medium’s convenience and accessibility. Audiences have more time to listen than to watch. While some YouTube channels are great visual experiences, the content can also be as valuable when listened to versus watched on-demand or without connectivity, such as on an airplane.

Listeners can immerse themselves in content while driving, exercising, or performing other activities, a flexibility that video content can’t always offer. This shift toward audio-centric consumption patterns underscores the need for creators to diversify their content formats to effectively reach and engage with their audience.

This launch is not merely about introducing a new feature to the digital content realm; it’s about breaking down the barriers between content formats and making content more accessible and inclusive. Whether for those who prefer audio over video or for visually impaired individuals, this service opens up new avenues for content consumption that were previously untapped.

Distribute Your Podcast AnywhereDistribution plays a vital role in the success of any podcast, and this service tackles that by offering widespread distribution across major platforms like Spotify, Apple Podcasts, and Pandora. This eliminates the complexities of podcast distribution, allowing creators to focus on what they do best—creating compelling content.

One of the most exciting aspects of this launch is the comprehensive analytics and insights provided. Understanding the audience is vital for any creator, and the service ensures creators have access to detailed performance metrics. This data-driven approach enables creators to refine their content strategy and build a more engaged and loyal audience.

As we celebrate the release of Vid2Pod, it’s clear that the future of content is not just about creating quality material but also about making it accessible and engaging across multiple formats. By enabling YouTubers to effortlessly extend their reach into the podcasting world, this service is not just a tool but a catalyst for innovation in content creation and consumption.

The digital content landscape is constantly changing, and with the introduction of this video-to-podcast service, creators have a unique opportunity to open new audience growth. It’s an exciting time for content creators and their audiences as we enter a new era of accessibility.

We look forward to seeing your audience grow with this new tool from Blubrry. The team is here to help you get started and ensure you get started on the right foot.

The post Vid2Pod – Transform YouTube Playlists into Audio Podcasts appeared first on Blubrry Podcasting.

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The Thrive Bundle from Blubrry is designed to empower podcasters of all levels.From the novice just starting out to the seasoned professional looking to enhance their show. Combined with our renowned hosting services, detailed analytics, and seamless WordPress integration via the PowerPress Plugin, the Thrive Bundle offers tools and insights that are indispensable for podcast growth and audience engagement.

Today the team unpacks each component of the bundle and why it’s a steal for anyone looking for that extra dose of podcasting power.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie BennettIntroducing the Thrive BundlePricing: An affordable add-on at just $10 a month to your existing plan.

Features of the Thrive Bundle Dynamic Ad Insertion Pre-roll: Automate the insertion of ads or promos at the start of your episodes to promote previous episodes, events, or sponsorships. * Expanded Episode Listener Comparison: Analyze five episodes against trending ones to understand listener uptake and engagement. * Listener and Subscriber Data: Track your audience growth with new statistics distinguishing between listeners and subscribers. * Average Daily Plays (ADP): A unique metric offering insights into show growth and back catalog consumption. * Quicklinks: Enhance audience engagement with customizable links, donations, and analytics. * Podcast 2.0 Features: Leverage the latest podcasting standards for a richer listener experience. * Apple Podcast Reviews:* Promote your show’s success with easy social media sharing of listener reviews.

Extra Metrics* Episode Comparison * Estimated Audience * Average Daily Plays

The Value of QuicklinksSimplify audience engagement and support through donations, all while tracking effectiveness with Google Analytics.

Dynamic Ad InsertionBenefits of pre-roll ad insertion for monetization and promotion.

UpcomingWill be adding our AI service to the Thrive Bundle this spring.

Learn more about Blubrry’s Thrive Bundle in our write-up here.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

The post Podcasting 101, Blubrry Thrive Bundle – PCI 387 appeared first on Blubrry Podcasting.

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Add these widgets to your podcast websiteIn the dynamic world of podcasting, staying ahead of the curve and continuously engaging your audience is key to growth and success. Recognizing this, we set forth curating an innovative series of website widgets and embeds. These tools are not just enhancements; they’re transformative elements designed to elevate the podcasting experience for creators and listeners significantly.

These functions embody our dedication to empowering podcasters with the means to forge deeper connections with their audience. This is just the latest development toward implementing Podcasting 2.0 features that are a testament to advancing the podcasting community and providing creators with essential tools to expand their reach and strengthen listener loyalty.

What Makes These Widgets Stand Out?The introduction of these widgets marks a pivotal moment in podcasting, bringing Podcasting 2.0 functionalities directly to creators’ websites. From live show information and episode transcripts to listener interaction features like Boostagrams and credits, these widgets are designed to seamlessly integrate with any podcast website, providing many interactive features. Here’s a glimpse into the variety:

  • Subscribe: Configure any destination link
  • Funding: Easy access to funding/donation platforms
  • Credits: Acknowledge your podcast team members
  • Trailer: Give listeners an embeddable player to preview your show
  • Live Show: Show off your live show times: upcoming, live and over
  • Value4Value: Enable cryptocurrency integration
  • Boostagram: Listeners can send donations with their crypto wallet
  • Audience Survey: Learn more about your listeners
  • Podroll: Include a list of recommended podcasts

While they are simple to implement they are aimed at fostering stronger connections between creators and their audience.

PodRollEase of Use: A PriorityUnderstanding the diverse technical expertise of podcast creators, we’ve designed these widgets with simplicity in mind. Installation and customization are straightforward, ensuring creators can easily incorporate these tools into their websites without the need for advanced technical knowledge.

How Can Podcasters Benefit?The introduction of these widgets provides a multitude of benefits for podcasters, including:

  • Enhanced Engagement: Interactive features keep listeners involved and invested in your content.
  • Valuable Insights: Real-time data and feedback inform content strategy and audience preferences.
  • Monetization Opportunities: Simplified donation processes encourage listener support.
  • Accessibility and Convenience: Features such as transcripts and chapters improve the overall listener experience.

Show CreditsGetting StartedFor podcasters eager to explore these new widgets and embeds, Blubrry has made it easy. Visit the Widget & Embeds section under Show and Manage in the Dashboard sidebar or dive into the Widgets & Embeds page for detailed information. The Blubrry team is also ready to assist with any questions or support needs, ensuring a smooth integration of these tools into your website.

Our new widgets and embeds are more than just features; they are a leap forward in podcasting engagement. By embracing these tools, podcasters can enhance their show’s appeal and deepen their connection with the audience, paving the way for sustained growth and success in the podcasting arena. We look forward to seeing how our podcasters add these to their shows.

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As podcasters, we are constantly searching for tools and services to enhance our show’s quality, extend its reach, and provide insightful analytics to track progress. Recognizing these needs, we’ve offered our Thrive Bundle for a year now. And the great thing about that is we keep adding to and enhancing your options!

Thrive is an exceptional suite of features that amplify your podcast’s potential. The Thrive Bundle is a game-changer for serious podcasters for just an additional $10 a month for those with our Advanced Hosting plan or higher. Let’s dive into what this bundle offers and how it can benefit your podcast.

Advanced AnalyticsUnderstanding and growing your audience requires more than just raw listener numbers. The Thrive Bundle’s advanced analytics give you an in-depth look into your podcast’s performance. Track listener trends, subscriber counts, and even individual episode performance. It offers average daily plays, plus we’ve separated your audience into listeners and subscribers.

Episode Comparison for Performance InsightsOne of the standout features of the Thrive Bundle is the ability to compare episodes side-by-side. Thrive Bundle users can select any five episodes to analyze how the episodes are doing. Performance checks compare the effectiveness of different social or advertising strategies and A|B tests podcasters have implemented. It allows you to see which topics, formats or guest appearances resonate most with your audience, helping you to refine your content strategy and focus on what works best.

Apple ReviewsAccess your Apple reviews in the statistic area and engage with listeners who have reviewed your show socially or take a quick review of your podcast’s popularity. This is instrumental in allowing you to share your accolades and achievements on social media.

Dynamic Advertising FeaturesMonetization is a critical aspect of podcasting for many creators. The Thrive Bundle offers dynamic advertising capabilities, allowing you to insert pre-roll ads into your episodes seamlessly. This feature opens new revenue streams or the ability to promote episodes or special events and allows for targeted messages, enhancing listener experience by delivering relevant ads. (If you upgrade to Professional Hosting, you can get midroll and post-roll as part of an addon for Pro Hosting.)

Quicklinks: Streamline Your WorkflowThe Thrive Bundle also offers enhanced Quicklinks, a streamlined podcasting workflow feature. This tool simplifies sharing your podcast across various platforms, ensuring that your episodes reach as broad an audience as possible with minimal effort. Thrive incorporates hyperlinks, V4V, donations, and additional analytics. The Value4Value feature accessible through Quicklinks empowers your audience to financially support your show through podcasting 2.0 apps and services. Other donation links, such as Paypal, Patreon, and Buy Me a Coffee are also offered.

Coming Soon: AI EnhancementsBlubrry is committed to staying at the forefront of podcasting technology, thus, the Thrive Bundle is set to include AI enhancements. These innovations promise to offer tools that will simplify podcast production, distribution, analysis, and sharing on social, making it easier than ever to create and share engaging content.

The Blubrry Thrive Bundle is more than just an add-on; it’s an investment in your podcast’s future. For a nominal fee of $10 a month, you gain access to a suite of features that enhance your podcast’s quality and reach and provide deep insights into your audience’s preferences and behavior. The Thrive Bundle will continue to grow in value with Blubrry offering tools and capabilities that can help take your show to the next level. Join the ranks of successful podcasters leveraging Blubrry’s advanced features to thrive in the competitive world of podcasting.

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Take your show to the professional level

In today’s episode we are taking a close look at the benefits of professional podcast hosting — more so than using a reputable podcast hosting platform — but the pro hosting plan offered by Blubrry Podcasting. This episode is a goldmine for both budding and experienced podcasters as we explore the comprehensive features that Blubrry’s Pro Hosting offers, such as its unmatched bandwidth, detailed analytics, monetization capabilities and robust support and migration process.

Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike DellPart of our Podcasting 101 series that dives into what podcasters can expect in their creative journey.

Main Features of Pro HostingBlubrry offers a sophisticated pro hosting offering that meets podcasters needs for businesses and organizations, educational institutions, government entities, networks, and creators with large files such as video content creators.

  • Hosting with unlimited bandwidth
  • Advanced Stats
  • Websites: Free managed WordPress Site included for each RSS feed
  • PowerPress
  • Monetization: Dynamic Ad Insertion and Programmatic Advertising
  • Network Showcasing Tool, example: www.techpodcasts.com
  • Sub Accounts for teams
  • Any size show – video and audio
  • FTP, scalable plans, automatic payments

Learn more about Blubrry’s Pro Hosting.

Pro Hosting PricingStarts at $100 a month, which includes 1 podcast (show), statistics and free WordPress Site. Additional shows within the plan are a monthly fee of $10/per show.

Extra Pro ServicesBlubrry Pro-Production is a good fit for those looking to bridge the gap between idea to launch as well as launch to routine.

The combination of the pro hosting plan, our production partner and of course our highly capable tech support team, Blubrry provides a well-rounded solution for podcasters looking to take their shows to the professional level.

Thanks for tuning in to see how Blubrry’s Pro Hosting can fit into your podcasting routine.


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

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In our third monthly report, we’re starting to see some interesting trends emerge. For instance, the new episode numbers remain strong, yet we’ve seen a slight dip in global listener retention — from 83.45% in the February report to 80.42%. What can that tell us? Can that help you as you continue to strive to keep your podcast compelling?

We also added a new category that lists the top five emerging locations across the globe that, during February, posted 100%-plus increases in podcast numbers.

548,363 New Episodesin the Blubrry DirectoryTOTAL EPISODESTop 10 Published by CategoryBLUBRRY HOSTINGTop 5 by CategoryAVERAGE EPISODE LISTENSBy Show SizeRanges are determined during the reporting period when a show meets the threshold once, aka 10,001 listens/downloads, etc.. When a show meets the threshold, we include all episodes for the past 30 days that were published a minimum of 10 days.TOP CLIENTSHow Podcasts Were Consumed in February 2024by PlatformBLUBRRY TOP 10 COUNTRIESWORLDWIDE GROWTH TRENDSLocations with the Largest Podcast Growth in FebruaryMost of these countries represent very small podcast listenerships, to begin with, so the proportion of growth can seem dramatic.

  • Countries with more than 50,000 plays monthly on average saw a growth rate of 6.83%.
  • Countries with 10,000 to 49,999 monthly plays saw a growth rate of 23.05%.

BLUBRRY GLOBAL LISTENER RETENTIONGLOBAL PODCAST INDEX STATSTotal Podcasts (as of March 7): 4,123,766Blubrry Podcasting provides world-class Podcast Statistics to tens of thousands of shows via redirect/prepend for those hosting on other platforms or direct stats for our podcast-hosting customers. We have data that no other stats provider provides. Sign up for Podcast Statistics today.

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Call it fate, synchronicity, serendipity, harmonic convergence . . . whatever you like. But I simply can’t say enough about the massive capabilities of the…

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What Not to Do With Your PodcastBeyond the excitement of starting and maintaining your own podcast, there are a handful of things that you should avoid doing as well. Today we are here to discuss what not to do in podcasting; for the peace of mind and enjoyment of the creator as well as the listener. We start off strong getting right into what not to do on the technical end of podcasting.

Today’s Hosts: Mike Dell and MacKenzie BennettCreating a successful podcast involves not only knowing what to do but also what not to do. Here are some common mistakes to avoid in your podcasting endeavor:

Content and Planning* Lack of Preparation: Always research your topic and prepare an outline to ensure you provide value to your listeners. * Off-Topic Rambling: Straying too far from the subject can confuse or bore your audience. * Over Promotion: Continuously plugging your own or sponsor’s products or services can turn off listeners.

Technical Aspects Poor Audio Quality: Invest in a good microphone and consider the acoustics of your recording environment. * Inconsistent Audio Levels: Keep your voice and any guest voices at consistent volumes. * Overuse of Sound Effects or Music:* While these can enhance a podcast, too much can be distracting.

Engagement Ignoring Your Audience: Not interacting with your listeners or acknowledging their feedback. * Not Having a Schedule: Inconsistent release dates can frustrate and lose listeners. * Lack of Show Notes:* Providing detailed show notes can make your podcast more accessible and help with SEO.

Guests and Interviews Poor Guest Introduction: Always introduce your guests adequately and make them feel comfortable. * Talking Over Guests: Let your guests speak and make their points without interruption. They are the stars of this episode. * Lack of Follow-up:* Utilize those listening skills. If a guest mentions something interesting, don’t miss the opportunity to delve deeper into the subject.

Other Pitfalls Too Long or Too Short: Consider your audience when determining episode length. * Monotonous Tone: A dull or monotonous voice can be off-putting. * Too Much of the Same: Having a topic and show style are good to have but don’t lose yourself in saying the same thing each and every time. * Inconsistent Branding or Theme:* Your podcast should have a consistent image, tone, and subject matter to attract a dedicated audience.

Avoiding these mistakes can help you create a more professional and engaging podcast that will likely attract a larger and more dedicated audience. Lastly, have fun podcasting!


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

  • Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
    • todd@blubrry.com and mike@blubrry.com

The post What Not to Do in Podcasting – PCI 362 appeared first on Blubrry Podcasting.

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Andy Mort is not your stereotypical rebel. A podcaster, ambient sound artist, songwriter and professional life coach, Mort calls himself a Slow Coach. Having gone through his own renaissance and revival, our September Podcaster of the Month offers inspiration and support for others’ gentle rebellion. He helps people “connect with our natural rhythms, release the hold of alienating external demands, and freely infuse everyday life with our unique creative spirits.”

“I love making spaces for weary travelers who are exhausted by the pace and pressure of modern existence,” Mort says. One of these spaces is The Haven, a virtual village in which people can escape to find the “needs beneath the noise.”

Mort’s podcast, The Gentle Rebel is an extension of that haven, offering listeners a weekly note of encouragement for more than a decade. Through music, art and outreach, he reaches introverts and highly sensitive people. Mort helps them break free from their constraints and the narratives they’ve internalized about themselves.

  • You started The Gentle Rebel a decade ago, then ended that chapter and rebooted in April 2022. What differentiates these chapters and what can listeners look forward to in the months/years to come?

I’ve been doing the Gentle Rebel Podcast since 2010. It has been through several iterations or chapters. The most recent one started in April 2022 when I realized after 365 episodes there was a lot of stuff I had covered a few times in different ways over a decade of exploring. I had also reached a better understanding of many of the ideas I had been circling. I wanted to consolidate the ideas in those shows so that I had a simple focused archive to refer people to when looking for support and information about particular things. Podcasting is a wonderful way to think out loud and bounce ideas around. Eventually you reach a firmer position about certain things. That’s what happened. I wanted to mark that.

I have reached the end of that consolidation process now, so I am enjoying exploring what the podcast wants to be next. The big focus is allowing space for music and practice to become part of episodes. Rather than just talking ABOUT theories and ideas in a world of abundant access to information, I want to connect with the humanness we share and provide valuable resources that give people an energizing and connecting experience to counter the frazzle and overwhelm that so many people are reporting feeling at the moment. So there will be more of that. Reflections on what it means to be human in a world of machines and plenty of space to explore that creatively.

  • Andy, you are a Sound Artist, Songwriter, and Slow Coach. How do these areas interconnect in your podcast, The Gentle Rebel? (And how do you define a slow coach?)

The podcast is where my creative and professional passions converge. It’s why I love the medium so much. I use podcasting as a conversation with my listeners, a place to share my stories/experiences/observations (often from my life as a performer/songwriter), and a platform to create practical experiences that leave people feeling a positive shift after listening. That final part is often where my slow coaching philosophy interweaves with my creativity.

The idea behind slow coaching is that we don’t make good long-term/big picture decisions when we’re feeling rushed or in a heightened state of stress/alertness. I want to help people see the possibilities for their lives through a state of rest and deep connection so they can make grounded decisions that reflect who they are and where they want to go next.

The world is so noisy and there are so many competing demands and voices that tell us what we should want, do and value. I want the podcast to be somewhere people can come to as a way to reconnect with themselves and the needs, feelings and sensations beneath that noise. I bring my ambient instrumental music into certain episodes as a way to help listeners connect with different states of being. I am always aware of the rhythm and pace of an episode and how important it is to create that sense of hope and possibility as somewhere to finish each one.

  • What approaches have you found effective for introverted individuals versus people who are more outgoing?

This focus emerged organically when the first iteration of the podcast started in 2010. It actually began life as an independent music podcast where I would share songs by artists I had played with and who were under the radar of the mainstream music industry. I began to speak between the songs and on a few occasions, talked about challenges/observations from my life as a musician. People would get in touch to say “I get that too,” especially when I spoke/blogged about things I later saw as characteristic of introversion and high sensitivity. So I naturally moved down that line, talking more about those things. And as I did so, I got more listeners looking for support and a sense of community with people who see the world through a similar lens. Knowing that you’re not alone in your experiences is a big part of what we all look for, and this is especially true if the world feels oriented toward another way of operating. I guess it comes back to permission to explore your own natural pace and rhythms and to listen to what you need to manage your energy, focus deeply on what matters most to you, and not get burned out by trying to keep up with the flow of demands and pressures from a fast and noisy world.

  • How have you found that music – such as your music – reaches and supports the individuals you’re touching through your podcast and through your one-on-one coaching?

Music is the language that transcends language – it speaks to us (and through us) in ways we might not be able to describe with words. I love it as a metaphor to help us navigate the challenges we face and our relationships with ourselves. And the experience of music (I do online gigs, host sound anchor rest sessions, and share/talk about songs from my Atlum Schema back catalog), which allows me to support people in different ways. I love sharing my music with other people; there is something beautiful about the energy that comes from a live stream, where we have the same experience as other people worldwide. It’s a gently rebellious joy in an on-demand world.

The language of creativity helps me to work with clients to explore their inner landscapes, dreams, challenges and everyday possibilities in playful ways. We can go deep without it feeling heavy. We can explore with curiosity and joy. As I said before, music is also a tool I use to help people return to a place of calm inner connection and grounded hope after we adventure into those new horizons.

  • In what ways do you think your podcast helps introverted listeners feel more connected and understood?

I guess it comes down to being a companion to people who might see and experience the world differently to the people around them. It’s the great thing about the podcast medium – it feels personal and real. Someone who you resonate with can chat about things that are important to you as you go about your day. At the broader level, podcasting has increased our collective understanding of introversion and high sensitivity. The Gentle Rebel Podcast has been a great chance to explore listener questions and observations as they come in over time. It’s just lovely to feel like I can be the voice of “someone like me” to a person who might be feeling disconnected and alone.

  • Are there any memorable stories, feedback or experiences from your listeners that showcase the positive effects of your podcast and your coaching in general on their lives?

There is a story that speaks to the power of podcasting in creating connections and gently transforming lives of those who encounter them. I was invited to speak, lead a workshop and perform at a gathering for highly sensitive people in Finland – all sparked by a listener who reached out and joined my Haven community. She put me forward as a potential guest at the gathering. Tuula has since become a close friend and creative collaborator. The event itself was memorable for many reasons. One in particular sticks out when it comes to thinking about the unforeseen positive effects of the podcast. At the end of a day of workshops, a Q&A and a live gig in the evening, someone came up to me and said, “Thank you so much. I love playing the piano but I’ve never played to anyone else. After hearing you speak and perform today, I realize I have the strength to do it. I now know that I want to do it.” That blew my mind. It was one of those “ahh yes, this is what makes it all worthwhile” moments.

Find The Gentle Rebel Podcast here and on the Blubrry directory here.

Learn more about Andy here.

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After much preparation and anticipation, half of Blubrry’s Podcast Movement attendees headed to Colorado from Michigan while the other half simply headed from their homes in Denver. It was refreshing to see the conference so well attended and the team was excited to talk to would-be podcasters, newbies and, of course, to catch up with veteran podcasters and friends.

Today’s Hosts: Mike Dell, Todd Cochrane, Cathy Beuten and Ben BeecroftHere’s a quick fun-down, err, rundown of our time at Podcast Movement Denver, Aug. 21-24. Were you there? Tell us what you thought of the conference in the comments. Also, if you are a Blubrry hosting customer and didn’t get your conference badge, take a photo and email it to any of us and we’ll make sure it gets added to your site.

Denver Insights* The team shared knowledge, advice and insider tips for podcasting growth and success with hundreds of Podcast Movement attendees. * It also listened a LOT to folks who had questions and new ideas for the future of podcasting. * Podcast Insider also welcomed Cathy, communications specialist who recently joined the team full-time, and Ben Beecroft, software developer, who emphasized how meeting happy customers and prospects reinvigorated him. * The event had a diverse crowd, including many young podcasters and enthusiasts. The team discussed how it was strange in one sense to see so few of the regular faces, but how they were highly enthused by the growing interest in podcasting with all the new faces. * The team’s discussions with Podcast Movement attendees covered topics such podcasting networks, statistics, PowerPress (podcasting from WordPress), hosting and many of the other Blubrry features. * Some positive reactions that highlighted Blubrry’s offerings included features such as closed captioning, transcription, Podcasting 2.0 and security. * Despite the long days and limited food choices, the team was energized by the energy of Podcast Movement and spoke about the continued value of attending events for connecting with customers and learning about the podcasting landscape. * One of the biggest hits among Blubrry’s audiences at Podcast Movement was the swag at the Blubrry booth: beer cups, hats and water bottles, to name a few. * Coming home, all four of the attendees were further motivated to continue improving the podcasting industry and serving podcasters’ needs. * Plans for future events like PodFest Expo, Jan. 25-28 in Orlando, were discussed, and we’ll share more on that later! * Check out this wrap-up video by Podcast Movement!


The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

  • Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
    • todd@blubrry.com and mike@blubrry.com

The post Podcast Movement Denver Blubrry Recap – PCI 361 appeared first on Blubrry Podcasting.

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We recently returned from Podcast Movement Denver (podcast episode to come!) where we talked a whole lot about the importance of owning your own website. We had a great time explaining how Blubrry offers you a free WordPress site when you host with us. Not only that, we make it easy to upload your audio with our PowerPress plugin.

Many creators might not fully appreciate the importance of having their site and being the source of your content. So, if we didn’t get to chat with you about it at Podcast Movement (or any of the other conferences), we’ll lay it out for you here.

A crucial element in building your podcast’s brand is having a dedicated website on your domain. Your podcast website is the go-to destination for your audience to discover the latest episodes and learn more about your show. A professional-looking website enhances your podcast’s brand image and credibility and is a great place for a lead funnel and merchandise, too!

Over time, a website can improve your authority and boost organic search results (SEO). This is in large part because when you host with us you control your brand; not being listed in search engines as a subsidiary of another hosts’ operation. When visitors land on your site, they can better understand your show’s purpose and content. Your website is also an ideal location for your audiences and prospective audiences to discover individual episodes.

A website doesn’t replace your social media presence, of course, rather it enhances it. Instead of directing your listeners to external directories, you can send them to your site, where they can explore additional relevant content, get to know you better and, heck, buy your merchandise!

Creating a cohesive online presence for your podcast can strengthen your brand and engage your audience more effectively. Consider the importance of owning your website and unlock the full potential of your podcasting journey. And know for sure that we’re right there with you, quietly helping you on your way.

Check out how to create your WordPress site on Blubrry here.

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Those annoying little podcast recording habits that can cost a podcaster their credibility. All three of us hosts on Podcast Insider are avid podcast listeners.…

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We’ve recently added a new WordPress theme: Penscratch 2, meaning we now have eight themes available. Those using our websites can now update their themes…

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The pros and cons of hosting a ‘live’ podcast Live podcasting offers several advantages . . . and disadvantages. On the side of pros, it…

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What is and what isn’t a podcast? Your listeners probably don’t care. You might not either unless-or-until you get shadow-banned, or you lose the rights…

The post The Importance of RSS in Podcasting appeared first on Blubrry Podcasting.

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Writing better show notes is easy if you follow these do’s and don’ts Mike and MacKenzie discuss the various do’s and don’ts that come accompany…

The post Do’s and Don’ts for Podcast Show Notes – PCI 358 appeared first on Blubrry Podcasting.

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It’s back-to-school time! Our August Podcaster of the Month is a longtime educator who is dedicated to spreading his knowledge in the classroom – and…

The post It’s Elementary! Podcasting is the Obvious Choice to Share History appeared first on Blubrry Podcasting.

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Are you considering hired help for your podcast? In today’s episode we’ll be discussing eight factors to consider when hiring a paid podcast consultant for…

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The Blubrry Board of Directors welcomes new member Lena Taupier. Joining Blubrry Podcasting in 2015 as a software developer, Lena currently serves as chief technology…

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Best practices for employees podcasting for their company This week we’re exploring the ways that employees of any organization can podcast. Join MacKenzie and Mike…

The post Podcasting For Your Job – PCI 356 appeared first on Blubrry Podcasting.

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Enhance Your Podcast Listening Experience Podcasters looking for innovative ways to engage their audience and provide them with a seamless listening experience need no further.…

The post Introducing Blubrry’s New Playlist Player appeared first on Blubrry Podcasting.

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Why Did You Start Your Podcast? The inspiration behind starting a podcast is unique to each creator. This week we dive into the reasons why…

The post Why Podcasters Podcast – PCI 355 appeared first on Blubrry Podcasting.

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We’re excited to announce a game-changing update from Blubrry Podcasting – a new feature that simplifies mid-roll ad insertion for our podcasters. The update enhances…

The post Boosting Podcast Monetization: Introducing Blubrry’s New Mid-roll Ad-Insertion Tool appeared first on Blubrry Podcasting.

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Effectively Promoting Your Podcast Following These Dos and Don’ts When it comes to promoting your podcast we have laid out some of the things to…

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Experience the future of podcast stats with on-the-go access The podcasting industry continues to grow and evolve, as does the need for podcasters to have…

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Do you have your own podcast website? You should. On today’s Podcast Insider, we review why podcasters should have a website of their own and…

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One of our commitments at Blubrry is consistently offering products that add exceptional value to your podcasting experience. One such product, the Standard Stats plan,…

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Creating a home office and podcast studio As we say goodbye to the Columbus office as we convert to 100% remote we share our insights…

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YouTube Podcasting Pros and Cons The use of YouTube as a podcast platform has skyrocketed in recent years. While there are some misgivings about the…

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Why Apple Podcasts has dominated for so long. Mike and Todd discuss how and why Apple Podcasts has dominated the podcasting industry for so long…

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We’re excited to feature a long-standing Blubrry podcaster, Jordana Michelle, and her show Women Wanting Women, where she interviews guests and gives her expert opinion on attracting…

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Do you need (or want) a podcast co-host? First off, you do not need a podcast co-host. The beauty of podcasting is that anyone can…

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AI in Podcasting Using AI for podcasting can enhance various aspects of the podcasting process, from content creation to enhanced search engine results. In today’s…

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Podcasters, highlight your show’s milestones!We’re always looking for new and fun ways to help podcasters stand out from the crowd. Demonstrate your podcasting achievements proudly with badges for all kinds of creator achievements!

What Are Blubrry’s Badges & Achievements?You’ve earned some Badges simply by being an active podcaster. We’ve set up Badges to be awarded in your account automatically based on your account actions and podcast statistics.

Examples of Badges and Achievements:* Total Podcast Listens * Number of Years Podcasting * Podcast 2.0 Features Enabled * Number of Episodes Released * Countries Reached * Migrated to Blubrry * Accessible Podcast * Media Kit Enabled

We encourage podcasters to display their podcasting growth, experience and milestones with our badges anywhere they’d like – such as on social media, their website, newsletters, etc. Establish yourself as a trailblazing podcaster with the data to back it up, all via a charming badge.

Where to Find Your BadgesHead to your Podcaster Dashboard, from there you’ll see Recent Badges above your Statistics Snapshot. Any Blubrry podcast user can earn badges.

How to Get StartedIt’s incredibly easy. You don’t have to do anything, besides earn ‘em! You’ll find that the badges you’ve earned based on your show achievements and milestones have already been identified in your account.


Interested in learning more? Head here to our website and then take a look at your accomplishments! Have suggestions for new badges, let us know!

As always, if you have any questions, please feel free to contact our support team seven days a week.

The post Show Off Your Podcasting Accomplishments with Badges & Achievements appeared first on Blubrry Podcasting.

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We’re here to answer the question: what is a podcast? As podcast creators and listeners we have some strong opinions on what this means technically and creatively. Below are some examples of definitions from online and our team and expanded upon in today’s episode.

Today’s Hosts: Mike Dell and Todd CochraneFrom the dictionary:

Podcst – noun

noun: podcast; plural noun: podcasts

A digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.

We ask some team members here at Blubrry to give their definition of what a podcast is.

Dave Clements: From a non-technical side, a podcast is a collection of episodes, which can be audio or video, but audio is the most widely used form of media. It becomes a “podcast” when it’s distributed by an RSS feed.

Aaron Hope: A podcast is a digital broadcast about a topic or a series of topics.

Cyndee: A podcast is a storytelling tool.

Barry Kantz: Podcasting is a revolution, similar to Gutenberg’s invention of the printing press allowing the spread of the written word, whereas podcasting allows the spreading of the spoken word.

MacKenzie Bennett: On-demand (mainly audio) storytelling content.

From Chat GPT: Podcast (noun): A series of digital audio files in which people have passionate discussions about everything from true crime to potted plants, providing a perfect excuse to ignore your to-do list, procrastinate on chores, and avoid awkward small talk with strangers during commutes. Often mistaken for an invisible friend when listeners are caught laughing alone in public.

InterviewTom Rossi from Buzzsprout and the Podcast Standards Project


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post What Is A Podcast? – PCI 347 appeared first on Blubrry Podcasting.

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Your podcast’s artwork plays a crucial role in attracting potential listeners and setting the right tone for your show. In today’s episode we’re exploring the essential dos and don’ts when it comes to creating captivating podcast artwork. Let’s jump in with Blubrry’s graphic designer.

Today’s Hosts: MacKenzie Bennett and Aaron HopePodcasters ask us questions about podcast artwork regularly. We decided it was time to bring on a more creative and experienced person to guide us through our tips.

On this show we’ve had a few different versions of artwork and with each major change to the show we’ve updated the artwork. In that time, we’ve done our best to follow our own advice.

Dos* Meet the minimum requirements from Apple and other podcast directories. Not following these specs will get your podcast rejected from directories until errors have been corrected. * Let it breathe. Your artwork should be easy to read and understand with a quick glance. Anything more is most likely to get lost in the crowd. * Check out some of the current shows in directories, derive inspiration and figure out what not to do and ensure you’re not directly copying someone else.

Don’ts* If you’re not comfortable creating your own artwork, hire someone else to do it for you. As the old adage goes, people will judge a podcast by its cover. * Don’t create artwork before you do a deep dive into your listener persona / future audience. * Keep it legible! Don’t combine colors, fonts, and too small text together. This is especially important because your artwork is most often shown on a phone/mobile device. * Stay away from explicit content, intellectual property, branding, etc.

Get feedback from your friends and family during this process. You’ll likely have more than 1 iteration (you should!). Give yourself enough time before your podcast launch to make adjustments and get it just right.

Some examples discussed in this episode.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Podcast Artwork Dos & Donts – PCI 346 appeared first on Blubrry Podcasting.

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General – Mom &… Podcast with Susanne & Missy by Missy Stevens and Susanne Kerns

A pair of powerful podcasters and moms, The Mom &… Podcast, focuses on all aspects of life as well as being a mother — because your story doesn’t end with mom. Currently in their third season, they feature expert guests in every episode on a variety of topics such as identity, self love, money, career change and more. Read more to learn about their show and catch them featured on our show, Podcast Insider, later this month.

Thank you Missy and Susanne for being Blubrry’s May Podcaster of the Month!

Tell us about yourselfMissy Stevens is a writer, foster child advocate, and podcaster. Her past life includes stints as a corporate community relations manager, and non-profit communications writer. These days, Missy is an aspiring novelist, slowly working on endless revisions of her first manuscript. Her work has been featured in local and national online publications, as well as in the stage production, Listen to Your Mother. Missy, a native Austinite, lives with her husband, two sons, two dogs, and too many plants. Just kidding. There is no such thing as too many plants.

Susanne is a humor writer living in Austin, Texas with her husband and two children. Her work has been featured in Scary Mommy, Redbook, Today Parents and several parenting anthologies. She’s currently writing her first non-fiction book. and also runs “Informed Parents of Austin,” a group she founded to advocate for LGBTQIA+ students, families and staff in her school district. She spends an unhealthy amount of time on Facebook, but you can also find her on Instagram where she posts her tasteful nudes (photos of poorly lit food, and animals, all nude), or on Twitter whenever she accidentally opens the wrong app on her phone.

What inspired you to do your own podcast?We’ve attended the Mom2.0 Summit for years, and have met such incredible women who are all creating content, from writing, to social content, to podcasts. When we started thinking about launching podcasts of our own – and ultimately deciding to host one together – it was speakers at Mom2.0 who encouraged us, and inspired us to go for it.

Why is podcasting personal and important to you?Susanne is writing a book for moms who want to make the most of their maternity leave, whether it’s 3 months, 3 years, or – in our cases – many years. As she was researching her book, she realized that a podcast would the perfect vehicle for interviewing experts. Missy is an aspiring women’s fiction writer with a special interest in stories about women who pivot or evolve in interesting ways. Together, we love talking to career coaches, life coaches, and women are doing amazing things in their ellipses, the … that comes after Mom. We’re all moms and so much more!

How do you prepare for an episode?We start by reading any books or publications by our guests. Then, we do a little bit of internet stalking to check out their social profiles, and get to know them that way. We discuss potential questions, and send our guest a list of topics and questions, too. We write outlines for each episode, even though we tend to let the conversation develop organically. The best stuff is almost always something that comes up as we chat.

What advice do you have for someone just starting out?Do your homework, but don’t dwell on it. What we mean is, learn about podcasting and make sure you have the equipment you need, a hosting site (like, oh, Blubrry), design your logo, website, and branding, etc. Make sure you can get the social handles you want. But then: do the thing. We both tend to let perfect be the enemy of good, and often that means we wait so long that we end up talking ourselves out of whatever it is we want to do. With the podcast, however, we went for it and launched within a few weeks of deciding to the show. It was the best decision, and we’ve had so much fun making the Mom &… Podcast.


Connect with Susanne & Missy* Facebook * Twitter * Instagram * Spotify * YouTube * RSS Feed * Apple Podcasts * Patreon * Facebook group

We hope everyone had a wonderful Mother’s Day this past Sunday.

The post Podcaster of the Month: Mom &… Podcast with Susanne & Missy appeared first on Blubrry Podcasting.

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Popular Podcast Formats and StylesEarly on in your podcast, you’ll make a decision on the format and style of your podcast. On today’s episode we explain the differences between the two and provide the most popular examples of different types of podcast formats. What type of podcast format did you choose for your show?

Today’s Hosts: Todd Cochrane and MacKenzie BennettFormat: Delivery method – Interview podcast
Structure: Content within said method – Intro, interview segment, outro

These decisions are some of the first you’ll make when you’re working on your podcast. It may come to you immediately and you know exactly what you want to do, but it could be a larger discussion and come from lots of brainstorming to finalize your best idea on releasing your content.

Listen to podcasts with all of these formats to help you make an informed decision.

Podcast FormatsInterview

Host a guest on the show to speak on a specific topic, riff and/or join you in whatever type of discussion you’d like.

Solo

Speak from the heart or plan it all out with a script. Pick the style you’re most comfortable with, because you only have yourself to rely on.

Co-Hosts

Takes off a lot of the pressure of solo shows and puts more focus on the relationship than interviews.

Journalistic/Education – Storytelling

Exploded in the past 8-9 years, with true crime, investigative reporting, etc.

Fiction/Drama – Storytelling

Oftentimes original content; can be scripted, off the cuff, etc. Lots of ways to go about this, but it’s all focused on immersing the audience in entertainment.

Panel

Grab new guests each episode to discuss a specific topic, used on all genres, easy to keep things going.

Combination

A little bit of everything. Throw in the ability to do anything you’d like at the time of recording. Can be fun, but potentially difficult to cultivate a loyal audience as they never know what to expect.

Changing Your Format and/or Structure

Don’t be afraid to change your mind if something isn’t working.

Over the years we have changed the format and the structure of Blubrry’s company show, what you’re listening to now as Podcast Insider. Our most recent format AND structure change happened just a few months ago.


The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Popular Podcast Formats – PCI 345 appeared first on Blubrry Podcasting.

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Private and Premium Podcasting Use CasesKeeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.

Today’s Hosts: Todd Cochrane and Mike DellWe review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting.

Should You Do ItPrivate podcasting offers a highly secure method for communicating with your team members effectively.Use cases:

  • Proprietary business information for companies and organizations
  • Employee communication (instead of memos)
  • Membership information for an organization or club
  • Training videos and other information for onboarding employees or members

Pros:

  • More secure
  • Dedicated app for listening/viewing content
  • Dedicated page (PWA) for listening/viewing content
  • More control over who listens

Cons:

  • Higher cost
  • The inability to subscribe in “normal” podcast apps

Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.Use cases:

  • To monetize a show that is popular without the need for advertising
  • You can offer ad free versions of your show to subscribers
  • You can have early access for subscribers
  • Publish bonus content for your free podcast if people subscribe

Pros:

  • Less costly than private
  • Ability to subscribe in podcast apps
  • Can be done on your own domain
  • More control of the look and feel

Cons:

  • Less secure
  • Harder to manage (in most cases)
  • Requires another plugin (membership plugin) to implement on WordPress

Both are great solutions to navigating online relationships with listeners, necessary in a remote world.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Private and Premium Podcasting – PCI 344 appeared first on Blubrry Podcasting.

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The Ins and Outs of Podcast NetworksA podcast network is a collection of podcasts, associated to one another via production, distribution and/or monetarily. Chances are, you listen to a podcast involved in a podcast network. Today, Blubrry discusses the pros and cons of joining or starting a podcast network of your own.

Today’s Hosts: MacKenzie Bennett and Mike DellWe review the pros and cons associated to participating in a podcast network

Joining a podcast networkPros* Access to a built-in audience: joining a podcast network can give you access to a wider audience, as the network may already have an established listener base. * Advertising and sponsorship opportunities: networks can negotiate advertising and sponsorship deals with brands that would be difficult to secure as an individual podcaster. * Professional support: some networks offer professional support, such as sound engineering and editing services, which can improve the overall quality of your podcast. * Cross-promotion: being part of a network means that your podcast can be cross-promoted on other shows within the network, increasing visibility and potential listenership.

Cons* Limited creative control: joining a podcast network often means adhering to the network’s branding and editorial guidelines, which can limit creative freedom. * Sharing revenue: networks often take a cut of revenue generated from sponsorships and advertising. * Less independence: being part of a network means being part of a larger organization, which may come with obligations and responsibilities outside of podcasting.

Starting a podcast networkPros* Increased revenue potential: by starting a network, you can generate revenue from multiple podcasts, rather than just one. * Creative control: as the founder of the network, you have complete creative control over the branding and editorial guidelines of the network. * Ability to curate content: as the network grows, you can curate the content to create a cohesive brand and target audience. * Collaborative opportunities: by building a network, you can collaborate with other podcasters and build relationships within the industry.

Cons* High startup costs: starting a network requires a significant investment in equipment, software, and personnel. * Administrative work: as the founder of the network, you will be responsible for administrative tasks such as accounting, legal work, and marketing. * No established audience: starting a network from scratch means building an audience from the ground up, which can take time and effort. * Risk of failure: as with any opporunity, there is a risk that the network may not succeed.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Should I Start or Join a Podcast Network? appeared first on Blubrry Podcasting.

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How To Be a Good Fan of PodcastsWe address the role of podcasters all the time, but what role, if any, does the podcast fan play? Listeners are ultimately the ones who decide the fate of a podcast. They are the reason hosts, writers, editors, producers – and everyone in between – create content in the first place. Fans are the most crucial part of a podcast’s success.

LIKE, SUBSCRIBE & REVIEWThis might seem like the most obvious action for any avid podcast listener, but if you examined the statistics of podcasts available on Blubrry, you’d see that there is often a great disparity between download numbers and subscribers. Taking the extra step to like and subscribe is really valuable to podcasters.

These statistics provide great feedback for podcasters to know when they’re doing something well and when their fans like something; and these stats also can bump their show up in podcasting rankings. Higher rankings mean the show can grow and attract more listeners (and more money) to keep the content flowing. When in doubt, “like” it out!

SOCIAL NETWORKSInteracting on social media is the lifeblood of podcasting these days. Any platform is helpful for fans looking to find one another as well as people looking for new podcasts in general. Here are some of the best ways to be a great fan on social media.

  • Facebook Groups: Though this platform is falling out of favor for some people, its user base of nearly 3 billion people is hard to ignore. Creating private or invite-only groups is a fantastic way to connect with fellow fans, commiserate on episodes – and it can be a great way for podcasters to share exclusive content with their most active fans.
  • Clubhouse: Much like Facebook, you can create private rooms to discuss every detail of your favorite show. Since this is also an app where you listen to people’s voices, it’s not unlike listening to a podcast.
  • Twitter: In spite of the recent drama, it is still incredibly easy to share podcasts and create groups on this platform.
  • Instagram: Sharing on Insta has gone well beyond photographs. With companion apps such as Headliner and the growing popularity of Instagram Reels, finding or creating a fan community here is easier than ever.

CONNECT WITH YOUR FAVE POD IRLIf a podcast you love does an in-person recording, a meetup, or even a live online session, you should attend! Not only will you get to meet the people you love listening to, but you’ll also get to meet a group of people who love the same content you do. With everything we’ve gone through as a collective during the past few years, it’s more important than ever to get face time in with new people.

SHARING IS CARINGAnother thing that might seem as obvious as liking and subscribing is sharing podcasts with your friends, family, and even your enemies. (A listen is a listen!) Next time you want to give someone a gift that is low-cost, but full of love, curate a Spotify playlist of your favorite podcasts and episodes to share.

MIND YOUR MANNERSIt can be easy to fall into bad behavior online. Bullying or name-calling people with opposing views may seem anonymous and harmless. In reality, it’s never helpful, and these days it’s rarely anonymous. Your behavior can negatively affect the podcast you think you’re supporting.

SUPER-LEGIT SUPERFANNot only do your favorite podcasters need your support, but you often help them curate their content. They might do episodes based on a question you posted on Reddit or start a listener call-in segment based on how much interaction they see online. Every show should be so lucky to have great superfans!

But it’s important to keep in mind that everyone has boundaries that need to be respected. Podcasters generally make themselves available to fans regularly, so contact them when and how they invite you to do so. Trying to get their attention in creepy ways (contacting them at their residences, bombarding them with DMs, or sharing their personal information) is never appropriate or acceptable.

THANK YOU FOR ACTIVELY LISTENING!When it all comes down to it, podcast creators are not only in it for themselves, they’re looking for a community, too. Podcasters want to connect with their fans as much as their fans want to connect with them – so get out there, retweet, share, like, subscribe and enjoy the journey together.

_________________________________

Written by: Tara Jean O’Brien

Tara Jean O’Brien has been a writer, actor, improviser, podcaster, and stand-up for nearly 800 years. When not producing, editing, and hosting her podcast, Single Vs. Married, or co-hosting, Cinema Craptaculus Presents: B-sides, she also writers on Medium and recently found a floor safe hidden in her coat closet.

The post How To Be a Good Fan of Podcasts appeared first on Blubrry Podcasting.

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Choosing Your Podcast Publishing StyleThere are various ways to publish your podcast, each with their own pros and cons. Today we’re getting a bit more Blubrry specific and will be reviewing the ways that you can publish your podcast with Blubrry’s tools and services, specifically our WordPress plugin and internal dashboard publishing platform.

Today’s Hosts: Mike Dell and Todd CochraneClear up any preconceiving notions about publishing with clear explanations

Publishing Your Podcast … With Blubrry’s Two Publishing OptionsVia PowerPress and Blubrry Publisher

PowerPress* Blubrry PowerPress on a self-hosted WordPress site (We like to call this the Blubrry Way) + Lets you own and control the feed address apart from any company or 3rd party + Better for SEO (especially for episode search) + Protecting yourself; as long as you have that domain and site, your podcast lives! + Gives you place to send your listeners for more information and to know where you will be no matter what happens on the app * Blubrry PowerPress on a Blubrry hosted WordPress site + Free with hosting plans at Blubrry + Most of the advantages of a self hosted site. + Managed WordPress + Very fast feeds and site loading + A bit restrictive, no additional plugins or themes + Use your own domain with a advanced plan or above at Blubrry

Blubrry Publisher* Dashboard Publishing + No website but a landing page on Blubrry.com’s directory + Quicklinks page could also be a good landing page (although that isn’t really it’s function) + Publish everything right on your Blubrry dashboard + Can be used to get started quickly * Hosting files only and using some other way to generate an RSS feed (Squarespace, handwriting your own RSS or some other website support for podcasting) + Not used too much + Blubrry would only be hosting files and collecting your stats. + Most other features would not be used at Blubrry

For more information on how to publish your podcast media, read here on our website.

Blubrry Out & AboutTodd and MacKenzie attended NAB Show 2023 (National Association of Broadcasters) this week, (hence the late episode 😬) and they spoke to a number of new and experienced creators. We can’t wait to get to work together. Keep an eye out for a blog post soon recapping their conference experience.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Podcast Publishing Styles – PCI 342 appeared first on Blubrry Podcasting.

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Podcast Reviews Can Be Beneficial, But Are They All They’re Cracked Up to Be?You’re familiar with podcast reviews and more than likely have read some yourself about a show before you’ve given it a listen. Today, we discuss the benefits of having them and if they are really all that important in the grand scheme of podcast creation.

Today’s Hosts: MacKenzie Bennett and Todd CochraneLearn the Ins and Outs of Podcast Reviews

Benefits of Podcast Reviews* Gives new listeners the general overview of the show. * Can demonstrate respectability. * Social affirmation of the show’s relevance and consistency * People put a lot of weight behind reviews – we’re used to it with every purchase we make nowadays. * Learn more in an article from Podcastle on some of the benefits of podcast reviews.

Keep a Cool Head* Similar to podcast statistics, if you’re receiving an influx (or none at all), the reviews can become stressful very quickly. * Take all of them with a grain of salt. * Remember, not everyone will like you – that’s perfectly ok! * Keep your ego in check and weigh the reviews. There’s a good chance you’ll gain valuable insights.

Apple Review Myth* More reviews doesn’t mean that you’ll end up in New and Noteworthy. Trust us.

Find Apple Podcast Reviews in Blubrry* You can now find the reviews in our Statistics Dashboard under Audience and Apple Reviews. + If you have any issues, let our support team know 🙂

So, You Want More Podcast Reviews* Ask for them! * Consistently remind your audience and familiarize them with the process. * Work with other podcasters — swap reviews — but be authentic.



Got a subject you would like us to cover on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Podcast Reviews – PCI 341 appeared first on Blubrry Podcasting.

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What do my podcast stats mean?Podcast statistics can be a fun part of creating and growing your podcast. Collecting an overwhelming amount of data, we’ve prepared Blubrry’s podcast statistics in a way that podcasters can understand in the the podcaster dashboard. Today, we discuss podcast analytics overall and what creators should pay attention to.

Today’s Hosts: Mike Dell and Todd CochraneFirst and foremost, podcast statistics are not the same as web stats.

  • Podcast statistics are different than web stats, which you’ll get from Google Analytics or a similar service
    • They measure different things
    • Web stats will count every time something hits an mp3 file as a “hit” whereas podcast stats are able to tell that it is 1 download even though the hits may be 20 or 30 on the file
    • Web stats are GREAT for pages and visitors but not so much for large media files
  • How many subscribers (followers) do I have?
    • It’s a very hard stat to figure out
    • More important stat is downloads (listens) per episode
    • There are ways to ‘Guess’
      • Todd’s Way
      • Mike’s Way
    • Blubrry now has Estimated Audience in our stats reporting
  • Hosting company stats
    • All hosting companies have basic stats
    • Some are better than others
    • Blubrry was the first podcast hosting provider to be IAB certification compliant
  • 3rd party prefix stats
    • Podtrac, Chartable and Blubrry! (and others)
    • Prefix stats are not available for use on some platforms (hosts)
    • Not a terrible idea to have a 2nd opinion to compare to your hosts stats
      • Just know they will not be exactly the same ever
  • How do I use metrics to grow my show or improve my show?
    • Knowing what works and what doesn’t
    • Measuring growth so you can see if you are going the right direction.
    • Insights on where and when people listen
    • On Blubrry stats, the retention graph might tell you that a segment causes people to stop listening
  • Don’t obsess about your stats!
    • This one is probably the most important thing to know

Got a subject you would like us to cover on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Podcast Statistics: What to Pay Attention To – PCI 340 appeared first on Blubrry Podcasting.

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It might feel like we’re living in a world where “cancel culture” is making daily headlines, but how much should you really worry about it when it comes to your podcast? Do you have to examine every word you say before you publish an episode? Do you need to vet your guests to know every detail about them including what they tweeted in 2012 and what divisive things they once said about carbs? Or is this buzzphrase over-hyped and on its way out?

FRAME RATESIf you create content for a public audience, you’re inviting your opinions to be weighed in on by the masses. That’s the beauty, and the curse, of being a creator. You hope to share your values and insights with like-minded people, but you’re also sharing your views with people who might stridently disagree with you.

A healthy discourse should never be a bad thing; being challenged opens us up to ways of thinking we might not have considered previously, or even shores up our own beliefs. Even extreme opinions have value whether they open a dialogue to lesser-known ideas or provide opportunities to learn and grow. But how any discourse is framed matters.

PROTECTED SPEECHThe ability to share an opinion, and to respond to an opinion is an important – and special – thing. If the First Amendment was an influencer, instead of just a stuffy, old, governing principle of American democracy, it would be the most followed account on social media because everyone is obsessed with it. Whether you think the First Amendment is on your team or not, it’s in the hot seat when it comes to “cancel culture.”

This VIP amendment allows podcasters from Joe Rogan to Rachel Maddow to freely speak their minds and find their audience. But it doesn’t protect them, or you, from facing the consequences of how others interpret their words. The First Amendment is applied equally to the creator and the listener. Essentially, you are free to say what you want, but you aren’t free from the impact of what you say, especially if its intent is dangerous or inflammatory.

YOU ARE WHAT YOU SPEAKWe’re all lucky to live in an age and place where expression matters and is protected, but how far does that protection extend? Should you be able to publish a podcast that calls for the inhumane treatment of certain people, the boycott of a company, or the overthrow of a government? Companies such as YouTube, Facebook, and Reddit are now taking up this debate and saying, in some cases, nope, that’s not okay with them and, consequently, deplatforming users.

Deplatforming users can mean the end of income streams. It can tank influencers and stoke the ire of extremist groups. In some cases, it might bring more attention to unappealing opinions. However, there are multiple studies that link the rise in hate speech and disinformation directly to behavior on public platforms. So what’s a podcaster to do?

USE YOUR VOICEAs it’s been stated over and over, content that becomes popular always has a specific and unique take based on its creator’s point of view. Sticking to authenticity is a winning strategy no matter what your podcast is about.

However, if you’re creating content purely for publicity, spectacle, or taking advantage of others to get attention to your content, what end are you willing to go to defend your message? Do you care that others might take your content and use it to justify the harm they’ve caused? What if their actions directly affect something or someone you love? It’s important to remember that your podcast has your name on it and even if you take it down in the future, it’s really difficult to separate yourself from negative associations. Your podcast will impact you beyond the world of podcasting.

BE OUR GUESTJust like what you say on your podcast matters, who you invite is also a reflection of your show. It’s important to know who your guest is and what their appearance means on your show beyond just download numbers.

While you shouldn’t have to do a full police background check of every guest, and you shouldn’t be held responsible for your guests past or future actions, it is vital to do some basic research about your guests. Heck, learning fun facts about them might even lead to a more robust interview!

We must recognize that some people hide things to get what they want and your platform might get used in a negative way. Ultimately, have a guest on your show to add value to your content. If you’ve done your due diligence, you’ve done your part.

TAKE A DEEP BREATH…The bottom line is if you’re thinking about best practices and the impact of your words, you’re unlikely to have to worry about being canceled. After all, getting “canceled” isn’t really about the act of banishing someone just because they aren’t well-liked. It’s about identifying behavior that is harmful, ignorant, or puts others in objectifiable positions. Asking to be respected, no matter who you are, isn’t unreasonable and we can all do our part to lift each other up.

_________________________________

Written by: Tara Jean O’Brien

Tara Jean O’Brien has been a writer, actor, improviser, podcaster, and stand-up for nearly 800 years. When not producing, editing, and hosting her podcast, Single Vs. Married, or co-hosting, Cinema Craptaculus Presents: B-sides, she also writers on Medium and recently found a floor safe hidden in her coat closet.

The post Could You Get Canceled? appeared first on Blubrry Podcasting.

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Should go to industry events related to your show topic?

Yes, you should attend conferences, summits, virtual seminars, etc. that are related to your podcast. Today we’ll get into the details on how this can benefit you as a podcaster, how to create authority in your expertise this way and more.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.

Today’s Hosts: MacKenzie Bennett and Todd CochraneWe’re well versed in attending events as exhibitors, attendees, as speakers, and even helping events of our own.

Industry Events For Your Subject/Niche* Do your research for your own industry and see what is happening in your local area, online, and more * Apply for a press pass * Meet people in the industry for possible interviews – to interview or be interviewed

Why You Should Attend* Intriguing speakers and presenters on your topic * Networking * You’re speaking / presenting * Connect with likeminded creators * Spark your creativity and/or passion once again

What to Expect* Lots of new information * Inspiration / Confusion * Long hours – pack comfortable shoes * Be open-minded with a critical eye

Podcast (And Adjacent) Events We Attend* Podcast Movement * Podcast Movement Evolutions * Outlier * Podfest * She Podcasts * National Association of Broadcasters * Etc., summits, virtual events, podcamps and any topic where podcasters are

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Attending Industry Events Related to Your Podcast appeared first on Blubrry Podcasting.

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Repost – Corrected audio attached

What apps, directories and services are worth the effort and which ones may not be a great fit for your show.

There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.

Today’s Hosts: Mike Dell and Todd CochraneHere are the most useful podcast directories and apps that you should be using for your podcast.

Of course Apple podcasts and Spotify are the most well-known. Although, we do suggest you be everywhere you can, sometimes there are reasons to not distribute to one place or another. Here are some of the things to think about when deciding how much effort you want to put in to get on a podcast app or directory.

Note: Subscribing/Following mainly function the same for each app but its broader than it was when podcasting first started.

Must-Have Apps Apple Podcasts – This will also get you into a lot of independent apps like Overcast, Pocket Casts and a lot of others that use Apple for their directory. * Spotify – They get a lot of press in the podcasting world and are popular with the fastest growing podcast listener demographic – around the world. * Podcast Index – Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows * Google Podcasts – As of March 2023 * Blubrry* – Even if you’re not hosting with Blubrry

Great-To-Be-There Apps* Stitcher – Once very popular, still used quite a bit on android devices. * Amazon Music / Audible Podcasts – Podcasts show up in the Amazon Music and Audible apps * TuneIn – Popular live radio app * Podchaser – A directory of podcasts

Be-Careful-What-You-Wish-For Apps* YouTube Music (coming soon) + If YouTube Music Podcasts is the same as YouTube video channels, it might not be a good fit for YOUR show. * Pandora – Music app that does have a podcast section * iHeartRadio – Popular Live radio app with a podcast section

Minor / Regional apps Deezer – EU * JioSaavn* – India * Gaana – India * Anghami – Middle East * Resso – Middle East

We have instructions on how to submit or get into almost all of these apps, linked in the show notes.

Again, it doesn’t hurt to be everywhere. We don’t care how you listen, as long as you listen. Just know that all these apps/directories have their own business model and reason for existing.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Podcast Distribution: Which Platforms Are Worth It (repost) – PCI 338 appeared first on Blubrry Podcasting.

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What apps, directories and services are worth the effort and which ones may not be a great fit for your show.

There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.

Today’s Hosts: Mike Dell and Todd CochraneHere are the most useful podcast directories and apps that you should be using for your podcast.

Of course Apple podcasts and Spotify are the most well-known. Although, we do suggest you be everywhere you can, sometimes there are reasons to not distribute to one place or another. Here are some of the things to think about when deciding how much effort you want to put in to get on a podcast app or directory.

Note: Subscribing/Following mainly function the same for each app but its broader than it was when podcasting first started.

Must-Have Apps Apple Podcasts – This will also get you into a lot of independent apps like Overcast, Pocket Casts and a lot of others that use Apple for their directory. * Spotify – They get a lot of press in the podcasting world and are popular with the fastest growing podcast listener demographic – around the world. * Podcast Index – Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows * Google Podcasts – As of March 2023 * Blubrry* – Even if you’re not hosting with Blubrry

Great-To-Be-There Apps* Stitcher – Once very popular, still used quite a bit on android devices. * Amazon Music / Audible Podcasts – Podcasts show up in the Amazon Music and Audible apps * TuneIn – Popular live radio app * Podchaser – A directory of podcasts

Be-Careful-What-You-Wish-For Apps* YouTube Music (coming soon) + If YouTube Music Podcasts is the same as YouTube video channels, it might not be a good fit for YOUR show. * Pandora – Music app that does have a podcast section * iHeartRadio – Popular Live radio app with a podcast section

Minor / Regional apps Deezer – EU * JioSaavn* – India * Gaana – India * Anghami – Middle East * Resso – Middle East

We have instructions on how to submit or get into almost all of these apps, linked in the show notes.

Again, it doesn’t hurt to be everywhere. We don’t care how you listen, as long as you listen. Just know that all these apps/directories have their own business model and reason for existing.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Podcast Distribution: Which Platforms Are Worth It – PCI 338 appeared first on Blubrry Podcasting.

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Today’s episode of Podcast Insider is here to illuminate the ways in which a podcaster can grow their show. Every podcaster wants to know how they can expand their audience and reach, there are a number of tactics – new and old.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.

Today’s Hosts: Mike Dell and MacKenzie BennettHow to grow your podcast is the age-old question. We have a few tips that may help you get the word out there and to attract more listeners to grow your podcast audience.

Target Audience* Growing your audience is difficult if you don’t know who they are in the first place * Stick to your topic and do it well * Your niche will lead you to your people, don’t bother with trying to cater to the masses

Be Where Your Potential Audience Is* Join Facebook groups, forums and other social media groups around your subject of interest * Comment on your topic in social media. Become well-known for being helpful (don’t just spam the groups) * Comment on news articles that apply to your topic. Again, be helpful and thoughtful and don’t spam * Attend trade shows, conferences and other events around your topic. It’s a great way to network with your given topic group and meet the movers and shakers in that area

Search-ability (The dreaded SEO)* Have a website (as we push all the time) * Write articles that are not podcasts on your site to boost search traffic * Write good show notes (see our episode on that here)

TV/Radio/Newspaper * Use what works for your audience. Get on TV or radio. A lot of local TV and Radio shows are looking for guests. Your podcast will get you to be the SME (Subject Matter Expert) on that topic. * Write articles for your newspaper (or any newspapers). Sometimes newspapers and news websites will take op-ed style articles. Many with links back to YOUR website and podcast.

Social Media Marketing* Work with other podcasters * Engage with your audience

It’s fairly easy to grow your podcast audience with old traditional marketing and the most importantly, word of mouth.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post How to Grow Your Podcast Audience appeared first on Blubrry Podcasting.

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Blubrry is expanding its statistics package to give Blubrry podcasters more actionable information.

Learn more about your podcast audience with our new data points, Estimated Audience and Episode Comparison. Available for Advanced Hosting podcasters and above, you’ll find these new charts within your podcast statistics section, no work on your part to add them to your dashboard.

Estimated Audience gives you insights into the audience that falls into Listeners and Subscribers/Followers. You can download or stream a podcast on your own but there are also the dedicated audience members who are automatically receiving your episodes.

Episode Comparison makes it incredibly easy to see the audience progress per episode. You’re able to compare episodes to one another to see not only which episodes performed best but how fast as well.

A more detailed look at the way your audience engages with your show can lead to decisions on how you promote your show. We’ve often been asked for details about how many people are subscribed to your podcast – and now we’re happy to provide our detailed estimate.

The Episode Comparison metric is a welcomed tool for those who want details on specific episode success and those who want to review how many people are listening over a short period of time, such as episode pacing allowing you see which episodes engage the most.

We’re excited to release these new numbers for our podcasters charts and graphs that anyone can understand. If you’d like these new metrics and aren’t seeing them, they are available to all on any Advanced Hosting plan.

To learn more about these new features, review our podcast statistics page. As always, if you have any questions please contact our support team, available seven days a week.

The post Blubrry Podcasting Releases Two Podcast Statistics Data Points appeared first on Blubrry Podcasting.

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Profiting from your podcast is a common occurrence and something that most creators considers or hopes for at some point. Today, Blubrry is here to discuss the ways that podcasters can make money from their show.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.

Today’s Hosts: Todd Cochrane and MacKenzie BennettMonetize Your PodcastThe many ways in which you can monetize your podcast

Advertising

  • Programmatic advertising: anyone can do this and ads can be about anything, however you’re not in control as the creator
  • Sponsorships and ad deals: specific to that campaign and have detailed requirements within a contract
  • Stats factor into any type of ad deal often times
  • Can be dependent on if you have built an audience
  • Joining an ad network can ease the process of finding advertisers and deals

Value4Value (V4V)

  • Call back to last week’s episode, very simple once it’s set up properly
  • From Podcast Index team – Blubrry has implemented many of the tools recently

Donations

  • Loyal listeners may be inclined to donate to you
  • Tried and true, it’s easy to add a donation button to your website anywhere
  • Cashapp and Venmo are now also very popular and easy to use for this

Premium Content

  • Early release of episodes for members
  • Ad-free versions of the show
  • Bonus content
  • Extended content
  • Apple premium
    • Allows for simplified premium listening for the audience (and our integration for creators)
    • There are lots of different ways to go about this

Selling Your Own Stuff

  • Books
  • Merch
  • Other products you produce or sell
  • Courses
  • Paid webinars, summits and events
  • Promoting your business

Passive Income

  • Affiliate marketing
  • Ads on your website

And of course, just do your podcast for the fun of it and forget the idea of monetization. That is the great thing about podcasting; it’s inexpensive and it’s quite fun.


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Ways to Monetize Your Podcast – PCI 336 appeared first on Blubrry Podcasting.

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Podcasters’ ability to understand their audience get better and better with Blubrry

The methods in which podcasters can understand their audience is getting better and better with Blubrry. We’re excited to release our freshest features plus enhancements to existing products in the Thrive Bundle, encompassing a number of new tools for podcasters.

Pre-Roll Ad InsertionPreviously available to only our pro-hosting podcasters, we’ve made pre-roll dynamic ad insertion painless to include advertisements or promotions at the beginning of your show, all through our ad campaign system.

QuicklinksA simple, branding-free page with your own customizable links. Designed to direct your audience to wherever you want. With the following additional features:

  • 5 custom links of your choosing
  • Donation link for (Paypal, Pateron, Buy Me a Coffee)
  • Value4Value donation link
  • Google Analytics tracking

StatisticsEpisode Comparison

Easily compare how your episodes are doing with the Episode Comparison graph. While anyone with advanced hosting can see their three most recent episodes for reviewing and comparing, Thrive Bundle users can select “any” five episodes to compare.

This tool compares episodes and checks performance to allow you to try different social or advertising strategies and A|B testing for performance.

Estimated Audience

Different listener types can be confusing. For this data point, we’ve separated your audience into two groups: Listeners and Subscribers.

  • Listeners are the daily average of listens over the 12 most recent episodes, all listens.
  • Subscribers are the daily average of all listens over the 12 most recent episodes within the past 48 hours of your published show, available to Thrive Bundle users.

Apple Podcast ReviewsYou’ll be able to see all of your Apple Podcast reviews and share them on social media at any time. No need to check for reviews within Apple Podcasts.

Advanced Hosting customers can order the Thrive Bundle for an additional $10 a month. Learn more here.

We can’t wait to see your podcast thrive! If you have any questions, please contact our support team, 7 days a week.

The post Introducing the Thrive Bundle with Enhanced Features for Podcast Tools appeared first on Blubrry Podcasting.

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Blubrry is dedicated to implementing Podcasting 2.0 features; today we’ll be exploring what some of these features are and how they work within the Blubrry Podcasting platform.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.

Today’s Hosts: Todd Cochrane and Mike DellWhat is RSS and why is it important to podcasting?

  • Really Simple Syndication
  • RSS is an OPEN web standard (not owned or controlled by anyone)
  • It’s the primary way that podcasts are distributed
  • It is what keeps podcasting an open medium that is not cancelable

What is the Podcasting 2.0 project?

  • It’s an open project to add features to RSS
  • It’s an open directory of podcasts (podcastindex.org)
  • It’s a way to monetize podcasts via Value4Value rather than advertising

What new features are available through the Podcasting 2.0 project?

  • Live Item – Allows you to announce via your RSS feed that you are going live. Adds the ability to listen/watch live without leaving your podcast app.
  • V4V – Allows satellite streaming and boosts donations and comments via lighting (bitcoin)
  • Transcripts / Closed captioning – Your transcript link in the feed can be viewed on apps that allow it. It also can be viewed on closed caption-capable players/apps.
  • Credits – Who are your hosts, guests, producer and so on? Like movie credits right in your RSS feed
  • TXT – An open tag for codes and other things to prove ownership once the email address is removed from the feed.
  • Location – Allows you to set the location of your show or an episode.
  • Cross-app comments – This allows people to comment on your episode no matter which app they are using, without leaving the app.
  • GUID – A behind-the-scenes tag that identifies your podcast no matter where you host or move to. Kind of an ID number for your show.
  • Funding – A place to put your donate link, such as Patreon, PayPal, Buymeacoffee or donate page right in the feed for apps to show.
  • And more!

Why is Podcasting 2.0 important?

  • It allows for innovation in the podcast industry
  • It helps keep podcasting a free and open standard for the open web
  • It offers alternative funding for shows thorough V4V
  • Read more here

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Advanced RSS Features: Podcasting 2.0 – PCI 335 appeared first on Blubrry Podcasting.

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As we continue getting back to the basics of podcasting, on today’s Podcast Insider we explore the value of — and offer tips for — show notes.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests on, so if you’re interested in being featured reach out to the team.

Today’s Hosts: Todd Cochrane and MacKenzie BennettShow notes describe your podcast: They are a quick synopsis of what your episode covers. Posted with your episode on your website, they show up in podcast apps (that is if you don’t change the app summary).

Include relevant links: They should include access to the resources mentioned in the show and expand on the topics you’ve discussed.

A good place for a plug: The notes can also include info on upcoming episodes, events, merch, etc.

An SEO savior: Most podcasters leave a lot to be desired when including additional information or sources they mention in their episodes. Yet, you can show up in search results for your topic when you use keywords appropriately, write enough (word count) and properly title your episode.

Use templates; save time: We use templates for our podcast show notes to save us time each episode. We’ve even created show notepads for fans of pen and paper. Apps handle HTML and links differently, but most often utilize links nowadays, making it easy for listeners.

Get help: If you’re unfamiliar with or uncomfortable writing, there are resources to help — whether on a regular basis or the first few times. Virtual assistants, launch partners (such as Pro-Production) and similar features are a great way to get a feel for what you want for your show.

Including show notes summarizes your content, allows listeners to get the most out of your episode, benefits any ads/sponsorships you have and, overall, brings your audience back to wherever you’d like them to visit.

Show notes are something you must do each episode to advance your show. Although sometimes cumbersome, if you to use them to the best of their ability, it does get easier and offers a great ROI of your time.

________________

Show notes are the description of your episode, posted on your website and shown in podcast apps (that is if you don’t change the app summary). They contain relevant links and information to the episode, upcoming episodes, events, merch, etc. We’ve been using them for our show every episode since the beginning back in 2008 or so.

Show notes can be an SEO savior for podcasters. To be frank, most podcasters don’t do show notes justice and leave a lot to be desired with the additional information or sources they’re mentioning. Show notes are a really great way to gain new listeners overall but also for specific episodes. You can show up in search results for your topic when you use keywords appropriately, write enough (word count) and properly title your episode.

We use a template for our show notes and it saves us time each and every episode. We’ve even created show notepads for those that are fans of pen and paper. Apps handle HTML and links differently, but most often utilize links nowadays making it easy for listeners.

Regularly using show notes assists listeners get the most out of your content, is great and useful for any ads/sponsorships you have, and overall bringing your audience back to wherever you’d like them to visit.

If you’re unfamiliar with or uncomfortable writing, this is also something that someone can help you with – whether that is on a regular basis or just the first few times. Virtual assistants, launch partners, etc. are a great way to get a feel for what you want for your show. You have to do show notes each episode if you want to use them to the best of their ability, and it gets easier. Highly recommended that you use a template and or format so that you’re not overwhelmed each time.

For more information visit these links.

  • Show notes and episode descriptions
  • Perfecting your podcast show notes
  • Overall, podcast show notes

Pro-Production TipConsiderations when changing your podcast format


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Writing Podcast Show Notes – PCI 334 appeared first on Blubrry Podcasting.

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Tips to Getting Your Podcast GoingAs people that have launched lots of podcasts over the years, Todd and Mike from the Blubrry team are more than equipped to provide tips on the best way to start a podcast.

Welcome to the new look, new format Podcast Insider! For Episode 333, CEO Todd Cochrane (@GeekNews) and Blubrry Support Evangelist Mike Dell (@MGDell) take us back to the basics to discuss the best ways to start a podcast.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests on, so if you’re interested in being featured reach out to the team.

Today’s Hosts: Todd Cochrane and Mike DellWe cover a variety of items at hand when starting your podcast.

Topics – Pick one you’re relentlessly passionate about and won’t run out of things to say about it; skip popular and stick with something you care about.

Podcast Titles – Do your research and secure the title quickly. Research other shows, you can do so here. Don’t make this too difficult to spell or pronounce.

Websites / Domains – Lock down a URL before it’s already taken. Consider if it will be your show title, network, business, your name, etc.

Artwork – 1400×1400 is recommended. Directories are very picky about this, so you have to get the specs right.

RSS Feed – Time to setup the lifeblood of a podcast; we suggest using PowerPress and Blubrry hosting.

Trailer / episode 0 / launch episodes – Should you do them or not? It depends, but it typically doesn’t hurt to give audiences a heads up.

Directories – You can’t submit to directories until you have your first episode; Apple, Spotify & Podcast Index. The page on where to submit your podcast can help.

Pro-Production TipBatch Recording and Social Media Setup


Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post The Best Way to Start a Podcast • PCI 333 appeared first on Blubrry Podcasting.

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Jan. 26-29, 2023 was a special time for podcasters. More than 1,000 people attended Podfest ’23 at the Renaissance Orlando at SeaWorld in Orlando. The hallways (as well as the Main Stage) echoed with attendee pronouncements like, “This will take my podcast to the next level!” and “Best Conference Ever!” and “I don’t know how I am going to fit my door prize into my carry on!”

In a review of the event, I do not want to provide a bullet-pointed list of my experience. Instead, I am going to share a couple moments from the conference that will impact my future in podcasting more than any other tips that I learned or any new contacts that I made. I did not see these coming…

I arrived early on Thursday afternoon when sessions were already underway and, honestly, everything was a little quiet. I took this time to volunteer a little bit and help out with some behind-the-scenes work. This was a great experience that I would recommend to anyone. While volunteering, I had the chance to chat with the people working the registration counter and, I believe, gain a valuable insight.

While Podfest attendees can only meet a certain number of other Podfest attendees, registration workers get to meet everyone. During a lull I asked them:

“Hey, you’ve meet hundreds of people that have their own podcasts. What is it that makes you want to follow up and listen to one of their shows? Is it their topic or their swag or what?”

I hoped they would say swag (I wanted justification to buy hundreds of stickers and a few shirts…). Well, what they said will require a little more work on my part. They said they wanted to find out more about podcasts from people who had confidence in their work and could talk about their work with pride.

Wow, you can’t order that online! In the coming weeks I will be working on the ‘elevator pitch.’ Succinct, well-chosen words delivered confidently is the best thing I can do for my show. This was a welcomed reminder of the importance of initial presentation of my podcast.

The second moment of reflection for me was during Todd Cochrane’s Keynote on Friday. His presentation about Blubrry’s integration of Podcasting 2.0 addressed several podcast concerns that I have had since my early days in the medium.

  • I have always been worried about opening my podcasts up to be ad supported. What if an ad is inserted that is am opposed to? Or worse, does an ad appearing on my show suggest I endorse a product that I may not have personally tried? This is only two of my concerns about ad-based revenue.
  • I have always been stressed about integrating a separate payment/support process to my podcast. The idea of directing listeners to a service off my website or even adding a third-party ‘Donate’ button to my webpage feels counter-intuitive. I want my audience to stay on my website as much as possible and give them a quality experience while they are there. Forwarding them to Patron, or PayPal, or wherever does not serve that purpose.
  • Also, I am usually a late adopter. I let others spend their time perfecting something before I jump on board with anything. This unfortunately has left me well behind those who have capitalized on new opportunities. Is there something happening right now that is cutting-edge in the podcasting market that I can embrace and be one of the ‘cool kids?’

Todd presented that Blubrry’s partnership with Alby creates an ecosystem in which podcast creators can receive financial support from their listeners without making them go extra steps to other websites to ‘pay’. Also, this new monetary process uses cryptocurrency. Even with recent cryptocurrency volatility, this is still a new, exciting(?) online area of growth. One can use this process that Blubrry and Alby have established and still be considered an early-adopter. Count me in.

So, full use of Blubrry’s Value4Value monetization model and increasing my confidence about my podcast are two goals I have for the rest of 2023 as a result of attending Podfest. And I won a doorprize too.

Did you attend Podfest? Did you pick up any additional tips while there? Comment below and share!

____________

Troy Price is the co-founder of Front Porch Studio in Berea, Kentucky. He has been involved with podcasting for over a decade. Listen to his show Podcasting Tips from the Front Porch here.

Contact Troy by email at troy@frontporchstudios.com.

The post Podfest 2023: A Recap appeared first on Blubrry Podcasting.

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There comes a time that you should refresh your podcast; change something up. And it’s time for Blubrry to do the same. Next week we’ll be back with a whole new format and some stylistic changes but still the same team. We’re pairing back on the number of topics we discuss each week so we can really give our expertise on the topics at hand. We think you’ll really enjoy the change. In the meantime, Mike and MacKenzie discuss big tech in podcasting, some listener data and more.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News* “Big Tech is Bad for Podcasting” Leo Laporte on the Podnews Weekly Review * What do chart-topping podcasts have in common? * US people between 13-34, one third of them listen to podcasts every day * Confirmed: Google will remove Podcasts Search carousel on February 13th – https://podnews.net/uploads/google-podcasts-feb13.png + To be replaced by a “new feature” * Crooked Media podcasters move forward to unionize with WGA (Writers Guild of America East)

Best PracticeKeeping your podcast fresh

Every once in a while you need to change things up to improve your podcast and keep it interesting for podcasters and the listener.

Blubrry News* This podcast will be changing up the format a bit next week. If there is a subject you want us to dig into, let us know! Email mike@blubrry.com

Blubrry Pro TipThe Power of Audio vs. Video

Question of the WeekQuestion: I’ve got to know how can I use the Blueberry listeners statistics dashboard to see downloads for a single episode on a specific day?

Answer: Ah yes, good question! Go to the Blubrry dashboard and click on See all Statistics under the stats chart. Then, in the blue bar at the top, click on Episodes. From there find the episode you want to check out. Click on it. (the file name). Once you do that, you can scroll down to “trending” and hover over the graph and the daily numbers will show up for each day.


Got a subject you would like us to cover in detail, drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

Produced and edited by the Blubrry Pro Production team at BlubrryPro.com.

Thanks for listening to Podcast Insider. Join us next week or better yet, Subscribe or Follow in the podcast app of your choice.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from Columbus, Ohio & Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Refresh Your Podcast – PCI 332 appeared first on Blubrry Podcasting.

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We’re just learning the power of Value4Value for podcasters. Blubrry recently released this new RSS feed feature and we are excited to see where it leads for podcasters. Todd and Mike discuss how it works in details and some of the other Podcasting 2.0 tags released in PowerPress recently.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News The State of Podcasting 2022 * The Ambies announce their nominees for 2023 * PodcastGuests.com announces acquisition * Spotify CEO “I may have gotten carried away with spending…” * Drift Off With Joe Pera*, a new podcast

Best PracticeValue4Value

Value4Value is more than a tech thing; it’s a way for your audience to support and interact with you and your show. It’s an alternative to advertising which can free you up to do things on your show that advertisers may disapprove of.

Setting up Value4Value is getting easier for both the podcaster and the podcast listener. As an example, here at Blubrry, we have partnered with Alby to make getting a wallet easier.

Check out more info here: https://value4value.info

Here are the steps to set this up on your podcast with Blubrry.

  1. Sign up for an account at getalby.com
  2. Fund your wallet over there
  3. In your Blubrry feed settings (PowerPress or Publisher) link your account to Alby in the Experimental tab
  4. Promote on your show that you are now V4V enabled
  5. Tell your listeners to check out a new podcast app over at newpodcastapps.com

Blubrry News* PowerPress 9.10 is out. It has all the Podcasting 2.0 features that we have rolled out so far. * If you’re headed to Podcast Movement Evolutions in March and would like to schedule a meeting with us, do so here. * Todd and Mike will be on the Podcasting 2.0 show with Adam Curry and Dave Jones tomorrow. Check it out here or watch for a live notice in Podverse or Podcast Addict (you must subscribe to the show first).

Blubrry Pro TipAI, don’t think so

Question of the WeekQuestion: I’m using PowerPress for my feed and want to switch to using Blubrry Publisher. Is this possible? What are the advantages and disadvantages of doing this?

Answer: Yes, this is possible. The disadvantage is that your feed will no longer come from your own domain. The advantage of this would be that you don’t have to worry about the functionality of your website to keep your podcast online.


Got a question you’d like us to answer on the show? OR a subject you would like us to cover on the show.Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

Produced and edited by the Blubrry Pro Production team.

Thanks for listening to Podcast Insider. Join us next week or better yet, Subscribe or Follow in the podcast app of your choice.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from Columbus, Ohio & Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post The Power of Value4Value – PCI 331 appeared first on Blubrry Podcasting.

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In recent years we’ve seen how people are getting their podcast change. New apps, new formats etc. But does an RSS feed make a podcast, a real podcast? We discuss in various topics today how podcasting has evolved, changes to podcast RSS feeds, most importantly with Podcasting 2.0 initiatives and more on today’s episode of Podcast Insider with Mike and MacKenzie.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News* Spotify laying off 600 more people * Vox Media laying off 7% of its workforce * Is the number of new podcasts REALLY down 80% over 2020? * Podcast downloads UP in 2022 * Full schedule for Podcast Movement Evolutions is out now * .FM domains are dominated by podcasting, not radio.

Best PracticeVideo Podcasting: Do’s and dont’s and why you might be making it too hard on yourself. Again, does an RSS feed make a podcast?

Blubrry News* Podcasting 2.0 features released! RSS feed features available in Publisher and PowerPress. * Be sure to check out our YouTube channel. We will be posting a lot of how-to videos soon. * Todd is speaking at Podfest Expo in Orlando today and Friday.

Blubrry Pro TipWhen is a podcast not a podcast?

Question of the WeekQuestion: I have another person managing my podcast, but I don’t want them to have my login info. Can I have additional users on my Blubrry account?

Answer: Yes! We have account sharing. To find that, go to the Podcaster Dashboard at Blubrry.com and select your show (if you have more than one) and click on Show > Manage and then Sharing settings. You can invite people by email and give them access to your stats or publishing or both on the show level. They will not have access to the other shows on your account or your account settings.


Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from Columbus, Ohio & Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Does an RSS Feed Make a Podcast? – PCI 330 appeared first on Blubrry Podcasting.

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Value4Value is now available for Blubrry podcastersIf you’re not familiar with Podcast 2.0 features, we’re here to help. Not only will we help you understand the advancements underway in the podcast space, but we’re at the forefront of implementing these changes. We have added a whole host of new features, and today we are introducing the Value4Value feature to provide you with a new revenue stream.

Our GoalBlubrry and other podcast companies are working relentlessly to expand podcasting by expanding the functionality of RSS. We aren’t here to overwhelm you with technical jargon, but we’re here to inform you of the benefits to you and your audience.

Many of these new features are easy to understand and implement. True, the V4V model is likely the most complicated and could cause you to scratch your head. That’s why we have made it as easily as humanly possible to implement with our partner, Alby.

Implementation is only the first step; we will continue to educate you on the best practices to make your audiences understand the Value4Value model and how it can change the entire dynamic of your show.

What is Value4Value?This is one of the most exciting new features yet and, as far as we are concerned, the most significant opportunity for podcasters to earn revenue for their show. We have placed this feature in an Experimental tab in both the Blubrry Publisher and PowerPress. Our partner, Alby, makes it easier for you to get started.

The Value model means that you are able to accept online payments via your show. Value4Value uses the smallest unit of Bitcoin, the (Satoshi), 100 millionth of Bitcoin, as a method to donate to a show. It can be in the form of supporting the show by the minute and episode or a show-level donation known as a boost with an accompanying listener comment – all with an extremely low transaction fee.

The Value4Value model can also accept donations in traditional currency; a great overview of the Value4Value model can be reviewed at Value4Value.info. We will cover the funding feature in future blog post(s), right now we want you to start with the Value4Value feature.

Setting Up V4V in PowerPress1. Head to the Experimental tab, found in Episodes 2. Connect to GetAlby 1. Connecting to GetAlby allows you to automatically populate the Value fields 2. This also creates a wallet on their platform 3. You can start promoting the use of Podverse, Fountain and other apps at NewPodcastApps.com that support the new Podcasting 2.0 features that allow listeners to donate to your show.

Setting Up V4V in Blubrry Publisher1. Go to Show Settings 2. Click the Experimental Tab in Episodes 3. Connect to GetAlby 1. Connecting to GetAlby allows you to automatically populate the Value fields. 2. This also creates a wallet on their platform. 4. You can then start promoting the use of Podverse, Fountain and others at NewPodcastApps.com that support the new Podcasting 2.0 features that allow listeners to donate to your show.

Value4Value takes a little bit of time to wrap your head around. Our team, and over 11,000 other shows, are seeing success in shows earning a Boost, which is a donation with an accompanying comment that can be sent from within the supported apps at NewPodcastApps.com. Another cool feature is that listeners can donate Satoshis by the minute as they listen to your show.

We highly recommend that you take a look at our documentation concerning Podcasting 2.0 and various new tags. We’ve already added some valuable features (tags) for our users and are excited to see where this leads.

Your next step is to try one of the new podcast apps to get familiar with what your users are going to see when you start recommending the utilization of these features.

The post Blubrry Releases New Podcasting 2.0 Integration: Value4Value appeared first on Blubrry Podcasting.

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The great debate in podcasting: sound vs. video. Podcasting is most often known as audio, but in recent years has taken a sharp turn to video as well. Podcast sound only reigns king for regular publishing, but video has a purpose. Mike and Todd discuss podcast sound, some amazing new Blubrry releases and we feature a pro-production tip about you guessed it – podcast sound.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News* Do listeners want video? * Why video can’t replace audio in podcasting * Podcasts removed from search at Google + Is the Google Podcasts app going away? * New (launching) podcast creation has drastically dropped since 2020

Best PracticeWhile not accessible to everyone, if you have the means, consider upping your bandwidth to reduce issues when recording.

If you can’t upgrade your bandwidth, here are some tricks that may help

  1. Do not use wifi; use a wired connection to your router.
  2. Do a double-ender recording where each host records themselves.
  3. Do not use video on either end.

Blubrry News* Quicklinks was launched this week for Blubrry hosting customers. * Media Mastering by Auphonic released today. Free until February 18th. * Podcast 2.0 features added to Blubrry Publisher. PowerPress and more info next week! * Todd is speaking at Podfest Expo in Orlando Thursday and Friday. If you are in the area, we have some expo-only passes available.

Blubrry Pro TipWhat do you sacrifice with bad sound?
Thanks for the tip, Kate

Question of the WeekQuestion: What are LUFS? Why is -16lufs the standard for podcasting?

Answer: Lufs stand for “Loudness Unit Full Scale” which to ordinary people means as loud as a system can handle. For podcasters, it just means that your show’s audio will be as loud as it should be, and if we all do -16lufs, people won’t have to change the volume on their device between shows at that value. Not sure who or why -16 is the standard, but it is for now.

More reading for the sound geeks: https://www.edmprod.com/lufs/

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.


The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from The New Media Production studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Podcast Sound – PCI 329 appeared first on Blubrry Podcasting.

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Process your podcast episodes easily with Auphonic.

There are countless steps involved in creating a podcast, yet with Media Mastering by Auphonic there is now one less to worry about. We’re pleased to announce that we have integrated Auphonic’s impressive automated mastering processing into our publishing system. It’s available in both our Podcaster Dashboard and PowerPress.

Now all of our hosting customers can easily conquer post production, with the use of Media Mastering with an additional monthly fee. Some standout features of this new tool include:

  • -16 LUFS set for optimal post-production
  • Intelligent audio processing, designed to meet today’s podcast audio standards
  • Extremely useful options for those who record separately, in different locations, on different microphones, guests, etc.
  • Starting with what we consider to be the best-in-class setting that you can modify.

Not everyone can afford to have an editor to master their media. Auphonic, a trusted name in audio processing used by many members of our team for years, was the only choice and one that we fully endorse.

Our CEO, Todd Cochrane, has mastered well over 2,000 podcast episodes with Auphonic and attests, “It is a service I cannot live without.”

How to Get Started with Media MasteringMedia Mastering is available for free until Feb. 17. We’ve made it accessible for 30 days since its launch for any hosting customer to try out. During that time period, you’ll find it as part of the publishing process where you upload your media file. After that, you’ll find it on the Create Episode page within our publisher and within the upload episode section of PowerPress.

Learn more about Media Mastering by Auphonic from Blubrry on our website, and listen to the audio differences in our examples. Find more details about Media Mastering by Auphonic on our website. Any questions? Reach out to our support team seven days a week.

The post Media Mastering by Auphonic Available with Blubrry appeared first on Blubrry Podcasting.

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Podcasters, simplify your online discoverability with Quicklinks

You can now share all of your podcast-related links from one location. We just released Quicklinks, a one-stop URL at podcast.show that comprises the links of your choosing, available to all Blubrry hosting customers.

But it’s not just links, it’s critical information such as a show bio, host name(s), podcast directory listings and a player of your latest episode. You’re probably familiar with a central link to find all things related to your favorite content creator. Now, as podcasters, you can create one for yourself with Blubrry.

“As a podcast listener, I don’t want to have to look in multiple places to access information about my favorite creators,” said MacKenzie Bennett, Marketing Specialist and co-host of Blubrry’s Podcast Insider. “As a podcast creator, I put too much time into the content of my shows to then waste it on the difficulties of sharing. This is a win-win for everyone.”

Prioritize the means to reach your audience by creating a simple, shareable URL – you can even choose your own keyword for the URL. Discovery in a pool of creators is made easier by sharing a central URL that displays all of the ways in which your listeners can connect with you.

As you grow as a podcaster and overall content creator, simplify the act of discovery by putting it all out there via one location with an easy-to-remember URL at podcast.show/yourkeyword.

Take a look at our own Quicklink URL, displayed and linked below.

https://podcast.show/podcast/

Now, it’s time for you to create and share your own memorable URL with your podcast audience. In almost no time at all you’re able to assemble the most valuable ways in which people can reach you or your content.

Where to Find QuicklinksLook for it in the sidebar of the podcaster dashboard, under Show and then Manage. From there you can get started by adding your bio, social media handles, destinations, etc.

Learn more about Quicklinks on site, here. Premium Quicklinks featuring additional capabilities will be available later in 2023. Any questions, please reach out to our support team here. And, as always, let us know what you think!

The post Quicklinks: A faster way for podcasters to connect their online presence appeared first on Blubrry Podcasting.

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Our first big release of the year was working with Apple. We now integrate with Apple Podcast Subscription shows for easy publishing directly from the Blubrry platform.

Anyone producing a premium subscription based Apple Podcast can now publish their premium episodes directly through our platform and we’re very excited about it. Tune in to hear more on that feature as well as some cools tools in Slack and for Podcasting 2.0.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News Apple Podcast Subscriptions integrated into the Blubrry platform * PRX using V4V in a new way * Levar Burton is launching his first kid’s podcast, Sound Detectives* * Slack now produces a transcript if you upload an audio file. Not sure how useable it is yet, but we discovered that last week. Other chat services have this too. * True Crime podcast listener now a murder suspect

Best PracticeReach out to be a guest on your favorite podcast! We don’t mean your favorite podcast that is not relevant to insights or expertise that you can provide, but you should reach out to be a guest on a show you’re familiar with for a meaningful conversation.

Blubrry News* Lots of Podcasting 2.0 features are now in the Blubrry publisher. Learn more here and here. + Location + Transcripts + Chapters + Person + Live Item + TXT + Podping + Value (V4V) Coming very soon * PowerPress will be updated with the same tags very soon * Todd will be keynote speaking at Podfest Expo in Orlando Thursday and Friday – If you are in the area, we have some expo-only passes available. Reach out to MacKenzie. * Todd will also speak at Podcast Movement Evolutions in Las Vegas in March.

Blubrry Pro TipFirst Impressions Artwork

Question of the WeekQuestion:I use an AudioTechnica ATH-M50 headset for my podcasting, but I need to buy three more pairs for guests, and I don’t want to spend $200 on each pair. Can you recommend a “decent” headphone option that sounds neutral and easy to listen to for long periods of time that’s under $100?

Answer: (Mike)I have a set of Sony MDR 7506 headphones that I like a lot. They are around $80 and seem tough as well. At least I haven’t broken them yet 🙂 (Todd) You could likely go cheaper than that for guests. As long as they can hear you and the headphones are comfortable, it shouldn’t be an issue.

Sony Headphones at B&H


Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from The New Media Production studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Blubrry’s Latest: Apple Podcast Subscription Publishing • PCI 328 appeared first on Blubrry Podcasting.

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The best in subscription offerings for podcastersWhat is Apple Podcast Subscriptions?Apple Podcasts Subscriptions offers creators a seamless way to provide premium audio experiences to listeners on Apple Podcasts.

Creators Can Easily…* Set up a freemium or paid subscription for their show or channel * Define the premium benefits, such as exclusive content, early access, and ad-free listening * Configure monthly and annual pricing and free trials * Offer the subscription to listeners across devices in over 170 countries and regions

Why You Should Use Apple Premium Podcasting for SubscribersThere are a few reasons offering subscriptions for your podcast can work in your favor. Starting out, offering paid subscriptions is a great way to earn revenue for your podcast, made even easier by simple publishing within Blubrry. And of course, people love to be part of a club. Subscriptions allow for a more intimate or close relationship with your audience, something all podcasters are striving to achieve.

How to Get StartedFirst things first, you must have an Apple Podcasts Connect account and join the Apple Podcasters Program. Once you’ve done that, get started on the steps below.

  1. Choosing your subscription benefits is one of the most important parts! Here you’ll decide if you want to offer exclusive content earlier, only to subscribers, for a fee, etc. You’ll do this in the Apple Podcasts Connect account. For additional details follow these links for one show or multiple shows.
  2. Publish a public episode of your show, usually an introduction or a trailer. From there you can promote your subscription benefits.
  3. Create your subscription content, aka your premium episode.
  4. Publish your premium episodes, all within Blubrry’s publishing platform in the dashboard!

Check out our support documentation.

Available exclusively to Blubrry’s hosting customers. Resources such as documentation can be found here and customers can reach out to our support team seven days a week for assistance.

The post Blubrry Podcasters Can Publish Premium Episodes to Apple Podcasts appeared first on Blubrry Podcasting.

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Enough with the 2022 recap, we’re here to focus on what’s ahead for 2023. Mike and MacKenzie review some recent articles predicting and focusing on potential changes the podcast industry; it’s a bit foreboding. Working in podcasting for so long, both of them give their best takes on ad dollars, networks, even the economy.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News* Great Podcasting Market Correction from Bloomberg * A Rocky 2023 for Podcasting? from The Verge * 30 experts give their forecast for podcasting in 2023 * What are some of Mike and MacKenzie’s predictions for podcasting in 2023? + MacKenzie – Hoping for better search within apps + Mike – Predicting Joe Rogan will leave Spotify

Best PracticeDon’t Ghost Your Guest!

Encourage your guest to share your episode when it’s published! Easier said than done but there are many ways to make it easier for them to share said episode. Follow an email schedule / template where you follow up with a link to the episode; social media handles if they want to tag (and ask for theirs) and clue them into other cool places they can share their link.

Blubrry News* Todd is attending CES in Las Vegas, he can provide a quick tech recap next week tpn.tv * Looking to start off the month of January with a Podcaster of the Month blog feature, guest on this show, etc. Email MacKenzie! * Integrations, announcements and releases coming soon, starting next week.

Blubrry Pro TipAds for your podcast

Question of the WeekQuestion: From a flurry of support tickets this week – What are the ‘Podcast Landing Page URL’ and ‘Podcast Mirror Feed URL’ fields for in PowerPress?

Answer: “Podcast landing page” is where you can put a page you want people to go to if they click “Podcast Homepage” in Apple and other apps.

“Podcast Mirror feed URL” is used when you choose to use the Podcast Mirror service that Blubrry offers. This can also be used to create a 301 redirect to a new feed if you are moving away from PowerPress to generate your RSS feed.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from MacKenzie’s studio in Columbus, Ohio & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post What’s Ahead for 2023? appeared first on Blubrry Podcasting.

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Todd and Mike review how the predictions panned out for this last year. Also, Mike had a little fun with the RoadCaster Pro’s cart buttons 🙂 Todd paid the $1 bet. It was fun and a little rough around the edges.

Happy New Year! See ya in 2023!

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

  • Carolyn Berry from Adventures with Grammy, says her show will double its listeners in 2022. ( good plug! ) Don’t know. Carolyn? Did it double?
  • Maxwell Ivey Jr. from What’s Your Excuse network and The Blind Blogger says: I predict even more people, companies, and organizations will launch podcasts.
    • I predict Spotify and others will continue to try to win the podcasting world like it’s a game of monopoly.
    • I predict that more people will be hosting with Blubrry.
  • Dave Keeshan from The Future is Not Set, I predict the option to open a payment stream to podcasts will increase. So far Patreon and buymeacoffee.com are sorta fits. The start of tipping, or lightning/crypto payments, or anything that can be done from a handheld device will become more common. This will hopefully happen as a result of people’s frustration with the increase of ads into their podcast experience. Hopefully, this will also lead to a more dynamic podcast, where they can be delivered with and without ads.
    • There will be more live streaming like events/productions. Clubhouse, Fireside, Wisdom, are all chasing “something”. The thing, live, interactive audio, which can be recorded and released later as a podcast, maybe as different as radio shows are to podcasts (which are also released after the fact as podcasts)
  • The CHECK YOUR HEAD Podcast’s prediction for 2022 @checkheadpod is that it will be the biggest year for podcast growth as more people turn to #podcasts for safe, enjoyable & free entertainment during #pandemiclife.
  • Josh – Tips of the Slung I wouldn’t be surprised if some of the shows under the banners of bigger companies (in particular shows that were independent and successful prior to signing) try to break their contracts and go indie again.
  • Daniel J. Lewis from Audacity to Podcast – I expect we’ll see another huge platform support podcasts—maybe Microsoft, Twitter, or LinkedIn. Also much bigger adoption of Podcasting 2.0.
  • Jim Malliard from The Malliard Report: I predict Spotify will close the free version of anchor and try to recruit shows to only be on Spotify, only with free music accounts.

Articles: HotPod / The Verge’s predictions (toward the bottom of this article) * Pacific Content’s Annual Prediction article* * Kids’ Podcast Predictions for 2022

From the Team: Toby Goodman from Blubrry Pro Production: ​​There will be at least one best selling book about podcasting coming in late Feb! (hint: Toby is writing a book) 🙂 + Ultimately I say this… The industry will be split into even more subsections from a revenue-generating standpoint. I don’t think paid subscriptions will grow wildly unless podcasters are prepared to give more than just… more audio away. ie: More in-person events, memberships… * Barry Kantz* – I think the blockchain will have an impact on podcasting over the next couple of years.

Todd’s Predictions: 1. Facebook will be #2 by end of 2022 (BONK!) 2. More consolidation of conglomerates buying podcast companies (Some) 3. More advertising opportunities for independent podcasters (Yes) 4. The growth of the podcast space will go back to pre-pandemic levels (Maybe?) 5. More companies will exercise private podcasting in their organizations (Some) 6. Anchor will add another million dead show (Yes) 7. Apple will open up API submission to Apple Podcasts (soon)

Mike’s Predictions: 1. Facebook WILL NOT be the #2 listening platform by the end of 2022. (Yes!) 2. Soundcloud will still exist (even though I’ve been predicting its death for years). (yes) 3. Feedburner will continue to be barely active with a slight update from Google. (yes) 4. I will get a wild hair and start another podcast of some sort. NOT related to podcasting. (yes, sort of) 5. Joe Rogan will announce he is leaving Spotify as an exclusive and will return to being an independent podcaster/YouTuber. (nope) 6. One of the social audio apps (Clubhouse, Fireside* and the like) will announce they are shutting down sometime in 2022. (nope) 7. Rob Greenlee will grow a beard 🙂 (Yes)

Blubrry Pro Tip – Audio QueuesTech Podcasts Network CES coverage – TechPodcasts.com

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from The New Media Production studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post 2022 Predictions. How did we do? – PCI 326 appeared first on Blubrry Podcasting.

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Looking to attend a podcast conference and/or event next year?

‘Twas a few nights before year’s end, I was almost to my house.
I called my sweet wife and said, “I felt like a louse!”
“I missed all the Podcast Conventions!” I started to share…
“I am going to next year’s, I don’t care when or even where.”

She checked next year’s calendar, “It’s empty,” she said.
Visions of stagnation began to dance in my head;
Then a new thought gained purchase, and I said, “Perhaps…
Let’s make plans when I’m home and let no more time lapse.”

At home I pulled out my phone and my keys dropped with a clatter.
I began searching on Google for I knew just a smatter.
I opened up windows and found in a flash…
T’were so many events! I felt my teeth gnash.

“Why soon in just January I could be in Orlando.
Podfest starts that last Thursday.” She said to me, “Go!”
And what to my wondering eyes should appear,
“Blubrry staff, they will be there!” My wife gave a small cheer!

“Hon, I have some bad news, I’ll be gone Valentine’s Day.
But the trip to New York will be worth whatever I pay.”
“On February the 15th I’ll be at the Audio Intelligence Summit.”
(She kept to herself that my brownie points were starting to plummet.)

“How about Podcast Movement Evolutions, it looks so lively and slick.”
I shouted, “I’m going to Vegas!” And my Sweetie mumbled, “I’m going to be sick…”
Oblivious, I kept thinking about my travel to come.
“It’s March 7th thru 10th. I’m so excited I’m numb!”

Then I read, NATIONAL! and, ASSOCIATION! and, BROADCASTERS SHOW!
I said, “IT’S BACK TO VEGAS, AGAIN I – MUST – GO!”
I checked on Expedia for airfare, lodging and all,
“I just booked April 15th thru 19th. If you need me just call!”

The Podcast Show is in London. I said, “The game is afoot!”
My wife said “With all of your traveling, it’s like you just can’t stay put.”
“That’ll be on May 24th and 25th. Dear, can you help me pack?
I may stay a few extra days, I don’t know when I’ll be back.”

My wife’s eyes – how they squinted! Oh boy was she sore.
Her cheeks were like roses, she couldn’t take it no more!
“You’re planning all these trips to see your podcasting friends…
I should go somewhere; you need to make amends!”

My Honey told me, “I’m going to DC. I could drive there or fly…
She Podcasts Live starts June 19th. I am gonna give that a try.”
I said, “Dear, you can go network, it will be my delight.”
I thought, while she is gone – I’ll eat out most every night.

“We both better go to Podcast Movement, this year it’s in Denver.”
There will be lots of handshakes so we’ll take a big Germ-X dispenser.
The third week of August in Denver is hot.
She asked, “Can we visit the Mountains?” I said, “Let’s give it a shot!”

Then there’s the Independent Podcast Conference in the month of September.
We’ll spend the 8th and 9th in Philly. WOW!, even Blubrry’s a vendor!
We look over our list and are surprised by its length.
Nine conferences next year, “Lord, give us strength!”

Next year does excite us, we’ll see how our stats grow,
Boosted by what we take from each podcast trade show.
I’ll be traveling with my best friend for reasons personal and work.
I suggest, “We should both go to them all!” (I don’t want to be a jerk.)

Going to bed that night, I gave out a whistle,
I believe in my soul that 2023’s gonna sizzle!
And I heard my wife whisper, as I turned out the light,
“Play something for us to listen to. And, my sweet Hubby, Good Night.”

Happy Holidays from the Blubrry Team! We’ll see you at an event next year!

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Podcasts tend to follow a routine or format each episode. Most often this is a good thing for the audience as repetition is conductive to building loyalty. That doesn’t mean you need to stick to the format that you’ve always done. Thanks to Kate from the Pro-Production team for joining Mike this episode, they have some great discussions on podcast format changes, mastermind groups and more.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News* Spotify may rebrand Anchor * Overcast web player will remain after all * Will Joe Rogan renew with Spotify? * Apple’s holiday deadline for adding new shows, channels or subscription shows may be slower than normal from Dec 23rd to Jan 2nd.

Best PracticeBe wary of the so-called podcast mastermind groups. Anyone can call themselves a mastermind, and certainly plenty of podcasters that know a bit about podcasting do call themselves just that. Sometimes these groups and orgs can be very helpful, but a lot of the time, they’re not worth the hype and definitely not worth the money. As you head into the new year with renewed energy, do your research. Keep in mind, this advice also applies to podcast networks.

Blubrry News* Blog post: Remembering Blubrry in 2022 * Next week’s show, we pull up what was predicted for 2022 and see how we did. 🙂 It should be fun! * We have a lot of team members that are enjoying the holiday season away from work. Response times in sales and support will be slower than usual this week and next. * Holiday hours for Blubrry Support: + December 23, 8 am – 12 pm (Half Day) + December 26, Closed + December 30, 8 am – 12 pm (Half Day) + January 2, Closed

Blubrry Pro TipThe Value of DAI

Question of the Week Question: Our podcast uses a rigorous format. I think our listeners will get bored with that over time. When is a good time to switch things up? Also, what is your advice on how to make format changes?

Answer: Always. A basic show format is good to have, but mixing that format up based on the core content of your show is always a good idea. A Blubrry customer, Cancer Covered, is a good example of taking your base format and customizing it for each episode so your listeners have a fresh take and listen to current (and past) episodes with fresh ears. While some things should remain constant, your audio logo for example, swap out other music beds. Offer an “ad free” episode for a week or two and simply give your listeners a great conversation or bit of information. There are lots of ways to keep your show fresh and inviting to your current and new listeners.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week Kate from the Blubrry Pro-Production Studios in Tecumseh, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post Podcast Format Changes – PCI 325 appeared first on Blubrry Podcasting.

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The Blubrry Podcasting team certainly had a busy 2022, and we couldn’t be happier about it. Take a look at some of our biggest achievements from this year and remember you can stay-in-the-know by regularly checking our blog, newsletter and, of course, the company show, Podcast Insider.

At Blubrry, we think the Podcasting 2.0 Initiative is far-and-away the most prominent industry project to come out of this year. A combination of podcast hosts, app developers and long-time podcast creators are focusing on improving and broadening the use of RSS for podcasting, and we could not be happier to take part in this journey. We’ve been working on implementing a number of new features that we’re excited to release shortly. Keep an eye on our releases in the new year, and do yourself a favor and take a deep dive into the team behind the march forward, Podcast Index.

Some things you may find interesting… 62% of Americans (12 and older) have listened to a podcast, that’s 177 million people. + 38% of those people listen to podcasts on a monthly basis. * 50% of monthly podcast listeners are age 12-34. * Apple and Spotify remain the top podcast-listening apps. * We released numerous* WordPress PowerPress plugin updates, but we’re especially excited about the lots of UX changes that make creators’ lives easier.

Learn more here podcast industry stats, thanks to Edison Research and the Infinite Dial 2022.

What did you find remarkable in podcasting in 2022?

We’ll be taking some time off to celebrate the holidays. We’ll be out:

  • Office closing at 1 p.m. EST, Friday, Dec. 23
  • Closed Monday, Dec. 26
  • Office closing at 1 p.m. EST, Friday, Dec. 30
  • Closed Monday, Jan. 2

The post Remembering Blubrry in 2022 appeared first on Blubrry Podcasting.

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Many people have asked, even we have pondered and answered, and now there is a report on the best day to release a podcast. Kind of. A report has recently been released providing percentages on how popular each day of the week is to release a new episode. The data may surprise you.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News True Crime Podcast Proof helped to free 2 men after 25 years in prison * What is the best day to release a podcast? Here’s a report on the subject: What day are the most podcast episodes released? * NPR Student challenge is back for 2023 * Live podcasting, the open way from Dave Jones * Spotify cuts live audio shows * Good Housekeeping’s 40 best podcasts of 2022 * SmartLess Media formed by the hosts behind SmartLess* podcast with Will Arnett, Jason Bateman and Sean Hayes. They announced four shows that will debut in 2023, hosted by fellow celebrities.

Best PracticeUse your voice to the best of your ability, and forgo trying to ‘sound like a podcaster’. The best advice we can give to anyone that is anxious about how their voice sounds, is to do it anyway. Your conversational voice will most likely work best; and the content is the most important part. Articulate yourself well and your voice will follow suit.

Blubrry News* Blubrry offices will be closed the Monday after Christmas (Boxing day) and the Monday after New Year’s Day. We will also be out the Friday afternoons of Christmas Eve and New Years Eve. * We are still head down on a bunch of new features and a couple of new products. Look for some announcements after the first of the year. * One of those features will be Value 4 Value, where you will be able to get donations to your show via Sats (small parts of bitcoin). This show is enabled for V4V so if you are listening on a supported app (Fountain, Podverse, or others), you can send us a boost.

Blubrry Pro TipPodcast Gear/Tech

Question of the WeekQuestion: What are the 3 or 4 best destinations to submit my podcast to?

Answer: Well, you want to try to be as everywhere as you can. But if you want to pick the most important ones, I would say submit your show to these four:

  • Apple Podcasts
  • Google Podcasts
  • Spotify
  • Podcast Index

It doesn’t hurt to submit to all the others. If you are a PowerPress or Blubrry user, go to the destinations settings and submit to them all. (Don’t lose any sleep over it)

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from MacKenzie’s Home Studio in Columbus, OH & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post The Best Day to Release a Podcast Is… – PCI 324 appeared first on Blubrry Podcasting.

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As the year comes to a close, the end-of-year 2022 podcast articles can be found in abundance, many of which Todd and Mike discuss in today’s episode of Podcast Insider. Along with insights from the year, we focus on if you should take a break with your podcast and promotion opportunities during the holidays. Audio and microphone enthusiasts, stick around for the question of the week.

Live Facebook recording.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News2022 Podcast Insights* Sounds profitable put out a report called “Safe and Sound” about listener brand safety * Some insights into the most successful segments of podcasting in 2022 * 2022 Podcaster Wrapped from Spotify, released on Nov. 30. Hosts, if you haven’t looked at this yet, maybe you’ve got your own stats for your show * What PR pros should know about podcasting – lots of helpful stats on podcast creation trends * Westwood One and PodcastOne founder, Norm Pattiz, has died at 79 * Fellow podcast hosting company employee BJ Forsyth (Scrum Master for the Dev team at Libsyn) passed away in a car accident. * Rob Greenlee, formerly of Microsoft, PodcastOne, Spreaker, and most recently Libsyn, is now working at Podbean as SVP, Content and Partnerships. Congrats Rob! + He also is using a Mac! 😀

Best PracticeTis the season for giveaways. If you’re feeling extra giving this holiday season, consider gifting your loyal listeners and fans with a merchandise gift, or in-person or virtual experience, a special shout-out on the show. The ideas are endless, but the thought and kindness to your listeners is what counts. Also, this works great for bringing together hosts in podcast networks with large, overlapping audiences.

Blubrry News* Blog Post: What to Consider When Choosing a Length for Your Podcast by Jen Thorpe. This article is a nice companion read to the PR Pros from our news segment. * We’re beginning to compile a 2022 Blubrry and industry recap article – let us know if there is a specific data point you’d like to find out * Wrapping up a handful of projects before the end of the year, they were mentioned in the latest newsletter and be sure to look for our upcoming newsletter before Christmas

Blubrry Pro TipTaking a podcast break during the holidays?

Question of the WeekQuestion: From Facebook: Hello! I always record audio only for my show, but another show invited me as a guest host, and they also record video. I have a webcam attached to my windows 11 PC and my mic running through an Audient interface. Does anyone know if this will allow for the camera to capture video and the microphone to capture the audio during the episode recording? In the past, my attempt with this setup always found the mic on the webcam taking precedence over my interface. I appreciate any and all suggestions or advice in advance.

Answer: Depending on what they use for communications to record (ie. Skype, Zoom or whatever) you can set the audio to your Audient interface and the video to your webcam. That is what we do here. I set my camera to my webcam and audio to the Rodecaster (my interface) in the Skype settings. Zoom and the others have the same settings.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

The post 2022 Podcasting Insights From the Pros – PCI 323 appeared first on Blubrry Podcasting.

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One thing that podcasters need to consider is a question that will take some thought and planning. How long should a podcast be? There is no “one-size fits all” answer to that question, and this can cause your decision making about the length of your show to be complicated.

A good way to sort out this problem is to consider some variables. Are the majority of your episodes approximately the same length of time? How often do you release your podcast? Is the cost of hosting manageable, or has the price gone higher than you would like? Do you take the time to consider the space the ads in your show will take up?

Consistency is keyFans of your podcast are expecting consistency. They trust that a new episode will regularly appear. This is true whether you release a new episode once a week, once every two weeks, or once a month. If your current schedule works for you, and your listeners keep downloading new episodes – keep doing what you do!

What if you feel that your podcast isn’t going very well? Now might be a good time to make a change. Keep the topic and format you have been using. Let your listeners know ahead of time that you want to switch from a weekly podcast to one with longer episodes. Make it clear that the new episodes will be released every other week. Your audience will likely be willing to stick around to hear them.

How long should your podcast episodes be?This question requires some context. Your podcast should be as long as it needs to be.

That might not sound very helpful, at first glance. Every podcast is different and unique, so there is no simple answer about exactly how long your episodes run.

Here are some things to consider:What does your audience say? Your audience is your best indicator as to how long your show could or should be. By using the Audience Survey and the Advanced Statistics on the Blubrry Dashboard, you’ll definitely know when/if they start to lose interest in your show as the minutes roll past – and whether they are craving more!

How much time do you have to record your podcast? Podcasters who make their living from their “day job” will have limited time to podcast. You might need to record your show on your days off. Podcasters who are parents of small children could potentially record their podcast while the kids are at daycare or school. Edit the audio after the kids go to bed.

Do you have disabilities or chronic illnesses? As a person who has chronic illnesses that can hit at any moment and completely ruin my day, I sometimes lack the energy it takes to record a good episode. This is especially true for people who have illnesses that include “brain fog.” My solution to this problem is to keep the episodes to around 30 minutes.

How much time is allotted to the ads in your podcast? There are a variety of ways to include advertisements in your episodes. Some are host-read, others are automatically placed within episodes, like with Blubrry’s Programmatic Advertising. Podcasters who include ads in their shows often are hoping to make money from those ads and will need to take heed of the length and placement of the add as they’re determining the perfect show length. And for podcasters who choose not to include ads, that’s easy! No time allotment needed.

How high are your hosting fees? Every podcast episode needs to be on a platform that will distribute the show to the people who want to listen to it. This is going to cost the podcaster some money. If you are comfortably able to afford your hosting fees, you have nothing to worry about. However, if your income has changed or dropped, you might need to consider a smaller show and/or shopping around for a less expensive hosting plan. We offer a variety of plans, including annual options.

Did you do NaPodPoMo? National Podcast Post Month takes place in November every year. Created by Jennifer Navarrete, the goal of NaPodPoMo is for podcasters to produce and publish one episode every day during the month of November. It is a perfect time to make shorter podcast episodes than you typically would, and can be a fun challenge!

____________

Jen Thorpe has been podcasting since 2005. They are the host of the Shattered Soulstone podcast, which releases new episodes every week. When they aren’t podcasting, they are playing video games or Dungeons & Dragons.

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Back from the long holiday week last week, Todd and Mike talk about The Podcast Show London, What started the podcasting idea and Apple’s podcast of the year 2022. Plus many more things.

Live Facebook recording.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News The Podcast Show London is back for May 2023 * The Death of Twitter: What Does it Mean for Podcasters? * The genesis of Podcasting * Adobe adds a free Mic Checker online * As purpose-driven ads face challenges this holiday, could podcasting provide a lift? * Apple chose their podcast of the year, Slow Burn: Roe v. Wade* * Lots of shows disappeared from Spotify this week. It was a bug at Spotify. It should be corrected now.

Best PracticeWhen changing your website URL or building a new website, Be careful! It could be an extinction event for your show.

Blubrry News* Blog post: Leaning into Adult Content by Tara – like tar * Podcasters of the Month * Newsletter went out earlier this week + Lots of new features + Some are powered by Podcasting 2.0.

Blubrry Pro Tip – Who vs. How?Blubrry Pro TipConfidence to podcast

Question of the WeekQuestion: Is it possible to do a show with a new host every episode? We are doing a company show and want experts in our company to host an episode and pass the hosting around to different people in the company.

Answer: Yes, everything is possible! In Podcasting, there are no rules for the content. We do that on this show. We rotate between 3 hosts and sometimes other people. The key is to have a standard format. Or maybe one point person that does the intro every time and turns it over to that episode’s host.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235

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Hobbies and Gaming – The Food Garden Life Show by Emma and Steven Biggs Steve and Emma, a father – daughter duo from Toronto host a…

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Content that involves risqué humor, cursing, or a joke you wouldn’t want your toddler to repeat at preschool, is commonly called “blue material.” Doing blue…

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Perfecting your podcast show notes can be done. We tell you how and reference our most recent blog post on the subject written by Meryl…

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Follow our tips on how to get your podcast show notes just right. Should your show notes be bullet points, or an article overview? You…

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Once you get the dream guest, you need to nail your podcast interview. Easier said than done for most, so we are here to provide…

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Choosing a podcast name comes with some challenges, but like most things in life, it can be made easier with assistance from others. We urge…

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Choosing a podcast name comes with some challenges, but like most things in life, it can be made easier with assistance from others. We urge…

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Those searching for a new opportunity, you’re in luck. We’re looking for a social media strategist to join our team. You’ll be responsible for creating…

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Those searching for a new opportunity, you’re in luck. We’re looking for a social media strategist to join our team. You’ll be responsible for creating…

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There comes a time as a podcaster that you run into some technical problem with your show and you need to reach out to your…

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People, specifically creators may ask, has podcasting peaked? We don’t really think so, but listen to today’s episode to find out exactly why. MacKenzie joins…

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Arts – Naked Vibes by Kimberly Cain Kimberly has been involved in public media for decades. Spanning radio, music, podcasting, and tv production, she’s always found herself…

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No matter where you are in your podcasting journey, there are plenty of reasons to consider rebranding your show. Perhaps the download numbers are stagnant,…

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As with any industry, when one company decides to put an end to a podcast, another company is gearing up to start their own; always…

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As with any industry, when one company decides to put an end to a podcast, another company is gearing up to start their own; always…

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With a seemingly endless amount of podcasts available, should would-be podcasters, or even established podcasters, be concerned that the market for their particular show is…

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Awards season has almost come and gone in podcasting. A handful of different awards shows have occurred recently, and we share the podcast winners…

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As a podcaster, your show’s lifeblood is a faithful and engaged audience. Not only do they love your content and fill your socials with praise…

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As a podcaster, your show’s lifeblood is a faithful and engaged audience. Not only do they love your content and fill your socials with praise…

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The Podcast Index initiative continues to move forward with more and more use of additional RSS 2.0 feed tags being implemented and used, including from…

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From the 102k-follower content creator, Travis Brown Everyone has their own unique experiences that, I think, they could easily share if they just look at…

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From the 102k-follower content creator, Travis Brown Everyone has their own unique experiences that, I think, they could easily share if they just look at…

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You can never truly predict the outcome of your podcast, and that stands true for Serial, as Adnan Syed was released from prison earlier this…

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As radio and podcasting blend more, and a growing number of radio shows now have additional or accompanying podcasts, there are things that we can…

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Podcast growth can be difficult and overwhelming for new podcasters. Travis Brown, an avid user of social media for podcast growth, shares his wisdom and…

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One of the great things about podcasting is that there is no one way to do it. But there are some preferred or more accepted…

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There’s a few new places to listen to podcasts, and you’re probably already familiar with these platforms. YouTube and Twitter have taken another step forward…

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Coming to you from the podcast recording studio at Podcast Movement Mike Dell, MacKenzie Bennett and Chau Pham chat about Blubrry’s booth and meeting new…

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Blubrry is introducing a new web-based podcast player that uses transcription products integrated with Rev. This player will provide Blubrry podcasters with closed captioning and…

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You can now make money on Blubrry with Programmatic Ads! Our development team and the rest of the team have been putting in long hours…

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Podcasters looking for monetization opportunities look no further than Blubrry’s new programmatic advertising. Available to all Blubrry hosting customers today, regardless of your show’s size…

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8 Fun and Easy Ways to Connect With Your Local Community as a Podcaster Regardless of where you live, your local community can be a…

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Summer is coming to a close (in America at least) and here at Blubrry we think that podcasts are under utilized by educators. Podcasts are…

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Blubrry Podcasting has partnered with Descript, an all-in-one audio/video editing service, to allow customers to publish their edited podcasts directly to Blubrry’s publishing platform. Automated…

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This will be a quick episode, the entire Blubrry team (minus two team members) have gathered in Columbus for the first team in a few…

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Blubrry hosting customers can sign up for free podcast training Are you looking for a reliable and trustworthy podcast expert? Our partner, PodRocket Academy, is…

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Podcast Movement is not only a fun way to meet new people in your podcast community, it’s incredibly informative and a great place to learn…

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When should you publish your episodes? There might be a best time to publish podcasts, but it requires a bit of digging to find out…

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10 Tips for Networking with Other Podcasters Whether you are about to attend a huge event such as the fast-approaching Podcast Movement or a small…

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Privacy concerns in podcasting have a history of not only being addressed, but the industry has been pro-active about addressing those concerns as well. The…

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Once the podcasting bug bites, many podcasters want to work on their podcast full time. This might be easier said than done, but with the…

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As podcasting technology advances, some see the RSS feed as a nuance as opposed to a benefit of podcasting. Todd and Mike discuss why the…

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Obtaining consistent and lucrative advertising partners can be one of the biggest mysteries and pain points for independent podcasters. However, you don’t have to wait…

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Putting the focus on your podcast audience is key in podcast growth. This can mean doing a variety of things to hone in on, such…

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Create your own podcast media kit in minutes. Blubrry is introducing a podcasting industry first by providing all Blubrry paid customers a podcast media kit…

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Industry studies and surveys are giving insights into podcast creators and listeners. Todd and Mike discuss a few that came out recently and some that…

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If you’re ready to be nominated for employee of the month, or possibly employee of the year, it’s time to suggest that your company start…

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When this show started in 2008 we never could have imagined that we’d be at episode 300 now. Join us as we celebrate the 300th…

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Vacation is all we ever wanted, but it’s hard to take quality time off when you are a podcaster with a consistent show to keep…

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Learning never stops in podcasting. Recently, the team at Apple explained how Apple podcast search works and the results it gives, in terms of user…

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Creating a Brand For Your Podcast A podcast with amazing content can easily be overlooked if you don’t have and eye-catching brand. Establishing a brand…

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Looking to monetize your podcast? Luckily, Blubrry has programmatic advertising coming soon to our platform for all hosting customers. Mike and Todd chat about what…

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For your collaborators’ sake, don’t attempt to record your show without using a template. A template is your roadmap to a successful, streamlined, focused episode.…

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Filling in for Todd today, MacKenzie talks with Mike about some new podcast equipment being released in the near future. They also discuss some stats…

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You are making an impact with your podcast. You’ve already decided that you’re sticking to your show and want to ensure you’ve made it as…

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Explaining to your boss or company why your business should have a podcast isn’t always an easy conversation, but it can be done well! Follow…

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Using Social Media to Locate Podcast Listeners A podcast audience is usually built slowly, mostly by word of mouth. Personal recommendations have always been the…

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Apple Podcasts will be making it easier for all new podcast – free and premium – to submit to their directory. Blubrry is one of…

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The Outlier Podcast Festival Review – Thursday May 5 and Friday May 6 at the Native Hostel in Austin, Texas The Blubrry team packed up…

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This fall, podcasters can submit new shows and premium episodes to Apple Podcasts through Blubrry Blubrry Podcasting is delighted to announce support for Apple Podcasts…

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An essential part of how podcasting came to be, the iPod, is no longer. Apple has decided to discontinue making and selling iPod Touches, the…

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I’m going to Podfest even though I haven’t posted a podcast episode since last year. Yes, I podfaded – I stopped podcasting without wrapping up…

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Happy Cinco de Mayo! Todd is out and MacKenzie chats with Mike about the come and goings of well known people in podcasting, the failure…

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Your brilliant podcast is up and running; you’ve converted casual listeners into outright fans; but the number of downloads you’re getting per episode has plateaued.…

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This week, Mike is joined by Barry Kantz and they talk about Twitter, Joe Rogan and a few different legal topics that apply to you…

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Mike is joined by Toby Goodman, who runs the Blubrry Pro Production for us. They talked about a lot of things going on in the…

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General – Live Your Best Life by Liz Brunner A television pro, among many other things, is also a diligent and professional podcaster now. A…

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Using ‘Discord’ to Connect Fans with Fans  You probably have Twitter and Facebook accounts for your podcast. Some podcasters also use Instagram or Mastodon. Those…

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Just recently announced, there are eight new Podcast Academy board members. If you’re a member you can meet them on April 19 to learn what…

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Share your podcast account publishing/stats access with team members Blubrry Podcasting introduces account sharing. One of our most requested features is now available: allowing for…

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As always, Blubrry is here to break down the finer technical details of podcasting, this time specifically on what is podcasting 2.0, coming from the…

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Audience demographics graphically available in podcaster dashboard. Last month we updated our audience survey and promised an audience survey results section within our podcast statistics.…

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Refinements made to the onboarding process within PowerPress makes starting a podcast easier. Having a website can be critical for your podcast, especially to ensure…

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Are YouTube and podcasting finally coming together in a meaningful way? Leaked plans from YouTube about podcasting have come out this week and gotten some…

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Successful podcasts do not become that way by chance. They are the result of the efforts of many talented and dedicated people working together toward…

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Podcast Movement Evolutions is underway in LA.  Todd and MacKenzie are out there with Toby from Blubrry Pro Production.  Mike is joined this week by…

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Podcasting offers a beautiful, creative outlet that can turn into a real side hustle if pursued with vigor. One thing that successful podcasts always do…

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Wishing you all a Happy St. Paddy’s Day from Blubrry. Our team has had another lively week as we took a look back at all…

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A full scale modernization of Blubrry’s platform For two years, we’ve been working on changes to the entire Blubrry Podcasting platform, challenging our dedicated team…

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More announcements came this week, like the plan and service changes at Blubrry. We’re giving our advanced hosting customers more monthly storage at no cost…

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Health and Science – The Dr. Denise Show by Dr. Denise McDermott, MD

Dr. Denise McDermott wants you and your mental health to thrive. That seems to be something we can all agree on and she is here to help you do so, with the assistance of her wonderful podcast, The Dr. Denise Show. Focusing on mental health overall, her shows expands on a multitude of mental health facets. Her passion for podcasting is one for the books and we hope you enjoy learning about her show. You can hear Todd on Dr. Denise’s show earlier this month as well.

Thanks to Denise for joining us this month.

Tell Us About Yourself Dr. Denise McDermott, M.D. is a medical doctor. She completed her Adult Psychiatry residency at Emory University and her Child Psychiatry fellowship at University of California Los Angeles and was acting Chief Fellow. Dr. McDermott received the “Outstanding Physician Award” at UCLA (2000) and was President of the Southern California Psychiatric Society and guest lecturer at UCLA. She treats children, adolescents and adults and has > 40,000 hours of clinical expertise in her private practice since 2001. Her goal is to empower her patients and their families to live their best life possible.

As an integrative psychiatrist her absolute passion is bridging science, spirituality and psychiatry which inspired her to launch an educational mental health website DrDeniseMD.com (2016) now reaching a global audience > 100,000 on all social media platforms (@drdenisemd).

She is author of “Mental Heath and How to Thrive,” and reaches an international audience with her blog. Dr. McDermott was honored to be guest speaker at the Dalai Lama’s Tibetan Medical Society Fall 2018 lecturing on “Nurturing Children’s Mental Health.” She produces and hosts her podcast show The Dr. Denise Show (40K downloads) in which she interviews scholars, mental health advocates, athletes and other influencers.

Dr. Denise is a contributor to the revolutionary spiritual media “Mind Dive” App created by Michel Pascal and includes Deepak Chopra, Gary Schwartz, Eben Alexander and other luminaries devoted to bridging science, psychology and spirituality. In 2019 she was the health and wellness expert involved in creating 30 wellness challenges for the UK based Elomi Lingerie LiveLimitless Campaign to inspire women to love, honor and embrace their beauty and to promote body positivity!

Dr. Denise received “Best of 2020” Adult and Child Psychiatrist Redondo Beach and was honored as Top 100 Health and Fitness Influencer. In April 2020 she launched the talk show “KEEP IT REAL” with professional basketball player Jarnell Stokes, Emmy Award winning news reporter Cathleen O’Toole and Katherine Axiotis associate producer.

In October 2020 she founded Ascension Media and launched “The Ascension” series and The Dr. Denise Show is now also part of MHNRN which reaches > 190 countries.She is honored to be the Creative Minds Advisor for the Hollywood Creative Academy founded by Matt Coleman.

Her intentions are “in motion” and 2021 started out strong with Dr. Denise giving tips on sticking to your New Year’s resolutions on News Nation.

  • The Dr. Denise Show Sizzle
  • Ascension Media Press Release
  • The Ascension Press Release
  • On Alchemy Sizzle Reel
  • Keep It Real Sizzle
  • Ascension In Motion 2021
  • Ascension Media

She is a proud Mom to her charismatic 12 year old son who is truly her biggest teacher in this lifetime!

What Inspired You to Start Your Podcast? I was inspired as I am passionate about changing the way WE think, talk and act about mental health. I believe that the podcast medium is an amazing way to meet so many individuals that are in alignment & all around the world. The efficiency of voice to voice and ease of communication is truly and amazing tool for change and inspiration for many.

How Do You Prepare For an Episode? I have 4 different series right now:

On Staying Sane with Cathleen O’Toole (newest)

Cathleen (Emmy winning news reporter) and I have weekly preproduction meetings to decide topics that are in // with the pulse of consciousness. We decide if we are going to tackle a current event or if it will be an Ask The Doctor episode.

Embrace Your Neurostyle and Beyond

I strategize the goal of reducing stigma re: mental health and have conceptualized which guests represent a “slice” of demographic and how they can discuss the importance of the words WE tell ourselves. I usually send them the two shows that will inspire them so that we can discuss how it relates to them as well.

Creative Minds Series

This series is a “pop culture” meets mental wellness and healing medium(s). I’ve interviewed directors, record producers and entertainment visionaries. The prep time usually includes watching their television series or movie and having an integrated discussion on the show.

Diva Discussions

Similar prep approach yet the guests are usually inspiring women that are doing amazing things in the world to help others.

  • Divine
  • Inspirational
  • Vivacious
  • Aware.
  • DIVA in their own life and inspire others.

Prep included reading the most recent contribution they have given the world!

What Advise Do You Have For Someone Just Starting Out? Be incredibly humble, and PASSIONATE in the process. Humble: Ask for help from someone that has had a successful show. Ask questions, get the data.

Be PASSIONATE and HONOR your vision. Write down your goals of different seasons of your show. And if you have a family or personal emergency, take time off and let your listeners know you are HUMAN.

Connect with Dr. Denise here…

  • Website
  • Podcast
  • Facebook
  • LinkedIn
  • Youtube
  • Instagram

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Next week, we’ll be upgrading the storage limits of all hosting plans. In a continued effort to provide additional value to our offerings, we decided to reward our advanced users with significantly more storage overall.

This means we will be discontinuing our no-fault-overage allowances. Effective Tuesday, March 15, 2022, all hosting customers will have a higher monthly quota available. This does not mean that users cannot reach out to the support team and request a small one-time bump when they have a larger than expected or an additional episode that month.

If you’re not familiar with our plans, our Advanced Hosting plans not only offer more storage but also include our Advanced Statistics and domain mapping. You can read more about those here. If you’re interested in publishing more frequently or want unique stats information, you can upgrade to our advanced plan at any time – prorated too.

The new storage options will be helpful to any podcaster who produces a video podcast or is focused on extremely good audio quality. Based on that, you could increase your encoding rate with the new storage limits. Our new advanced plans offer a minimum of six hours of content at standard encoding rates each month.

Hosting Plan Changes $12 – 100MB — 125MB

$20 – 250MB — 400MB$40 – 500MB — 800MB$80 – 1,000MB — 1,600MB

“Additional storage allows a podcaster more flexibility with their schedule and episode length. This bump helps with both quality and quantity,” said CEO Todd Cochrane. “We have made numerous announcements over the past six months and will continue to make advancements on our website and tools for podcasters growth in 2022.”

Be sure to continue following our blog for announcements as well as our social media — Twitter, Instagram, Facebook, LinkedIn.

The post Blubrry Announces New Advanced Hosting Plan Changes appeared first on Blubrry Podcasting.

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New Changes Coming to Blubrry’s Audience Surveys Podcasters are always looking for insights on their listeners. And we’ve always offered an audience survey to our users to provide their audiences to gain demographic data on your show’s listeners. Now, we’ve refined the survey and will soon add the graphical results to the new audience tab in podcast statistics.

Utilizing our listener survey, you’ll discover information such as listeners’ age, favorite genres, what they do and do not like about the show, and a comment section if they’d like to share a note to you privately or publicly via social media.

As podcasters, you want to know more about your audience’s habits and thinking; that way, you can quickly build a more robust way to reach them and satisfy their wants and needs. This information is a great way to do that and – combined with your podcast stats data – you’ll be well suited to make adjustments that please your listeners.

Where to Find Your Audience Survey 1. Go to the sidebar in the dashboard. 2. Go to Statistics 3. Click on the Audience tab, and you’ll find a link that you can easily share with your followers and, for now download results.

Why You Should Use a Podcast Audience Survey 1. Be more interactive with your listeners! It’s somewhat of a no-brainer, but it can be difficult to tell if people genuinely connect with the episodes that you’re posting. Hear directly from them, in a private but open setting where they feel they can be truthful. 2. Monetize! Gather data for advertisers. Your podcast statistics are an essential part of winning over an advertiser, but the demographic data you’ll now have will make it an easy decision on their part. 3. Make sure you’re on the right track. You’ll know a bit about your podcast audience in your gut, but why take that chance when you have a sure thing available? 4. Create a media kit. The possibilities are endless when you want to expand on your podcast content. One easy way to get your foot in the door for other avenues is with a simple and well-put-together media kit containing download/play numbers and information such as age, income, favorite part of the show, etc. 5. Start conversations on social. A fantastic new feature we added this time around is the ability for the survey taker, aka the listener, to easily share a comment about the show on their social media.

You can easily share the survey link anywhere you’d like, such as in your newsletter, social media, blog posts and/or QR codes. Survey results can be found within the audience tab of the podcast statistics section of the dashboard.

The phrase ‘any news is good news’ also pertains to your audience survey results. Take your listener’s information and opinions in stride and know that you can use this data, along with our new data metrics – Impactful Plays and Retention – to make changes that will help you refine your episodes and create a more enjoyable and well-received podcast.

The post Gather Podcast Audience Data with Blubrry’s Updated Listener Surveys appeared first on Blubrry Podcasting.

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One of the first things that you do when getting your podcast off the ground is creating and/or designing your podcast artwork. It begs the question… do you want to be the face of your own podcast? As in, have your own face on your podcast artwork. It’s incredibly popular, but there are no rules when it comes to podcast artwork design – which is shown in each and every podcast directory – that says you should or shouldn’t include your latest glamorous headshot.

Toby from the Pro-Production team weighs in on this topic, but not before Todd and Mike get into some industry news, and announcements from Blubrry, including some unsung heroes in podcasting that you might be familiar with.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News * New Luminary CEO has been announced Rishi Malhotra * Apple tells you how to more easily get your podcast promoted * NBC pushing for podcasting * New podcast from Salem Radio, The Dennis and Julie Podcast * The iHeart app added ‘Talk Back’, voice commenting to the hosts of radio shows * Will Twitter be adding podcasts? * Will Farrell is the opening keynote at PM Evolutions and Paris Hilton will be DJing the iHeart Party

Best Practice Check your bandwidth when recording remote guests/hosts.

Oftentimes podcast interviews are recorded via Zoom or another software that takes up a significant amount of internet bandwidth; which depending on your internet connection, can take a toll on your recording. Check your connection every time before you hit record, and if possible, use a connected option as opposed to wifi.

Blubrry News * Blog post: Using Social Media to Locate Your Podcast Audience – by Kim Krajci * Tooting our own horns a little… We are honored to be included in Podcast Magazine’s ‘The 22 Unsung Heroes in Podcasting’ * We will announce and interview our Podcaster of the Month for March in next week’s episode! * More to come, stay tuned!

Blubrry Pro Tip The face of your podcast… do you want your podcast artwork to feature your own face?

Question of the Week Question: Why does album artwork need to be exactly square and small file size?

Answer: Short answer… because Apple wanted it that way. The better answer is that a square is the easiest shape to use in multiple places, i.e. apps and web pages. It is easier to scale to different sizes without worrying about aspect ratio. The small file size is so it loads fast and doesn’t take up too much space on people’s devices. Not as much of a problem now as it was 14 years ago, the device storage and speed are much much greater now.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

• Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

• Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

• Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post Be the Face of Your Own Podcast – PCI 284 appeared first on Blubrry Podcasting.

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You have just started a new podcast and are looking for your audience. A podcast audience is usually built slowly, mostly by word of mouth. Personal recommendations have always been the most valuable ways to spread the news about any new product. While it may look better to buy some social media ads, in many podcaster’s experiences, ads on the social media platforms aren’t very effective.

  • The podcaster doesn’t specify the audience they want to reach.
  • The social media platform has primarily a different audience.
  • The ads themselves are not compelling or stand out to get attention.
  • The investment is too small to make an impact.

So what do you do to build an audience? 1. Build Your Credibility

Social media isn’t a waste of time. It’s simply how you look at it. Your audience is probably on some or several social media platforms. But which one?

Doing research into your ideal listener will identify which platform you want to be on. It’s not just about what’s the most popular right now. TikTok has a large impact right now, but so did Myspace before Facebook plowed it under. Did anyone predict the recent resurgence of Reddit?

Once you find out where your people are, get there yourself, but don’t proclaim your podcast just yet.

Build your credibility and your name by participating in groups, discussions, comments and messages on the best platform for your brand. Reddit, for example, has participation restrictions written into the platform, but even worse is the audience there. Drop in and announce your podcast without creating a persona there and the other Redditors will react – often not in the way you want.

But Reddit is becoming a big player these days. Even national news magazines like Newsweek use Reddit stories as content now. There are podcasters who are publishing content on Reddit, but they’ve been on the platform for a while. You can go on Reddit and find podcasters promoting episodes because they’ve built an audience.

This sounds very chicken and egg, but in fact, those podcasters did the work on Reddit to start out, and built their credibility before making announcements about their shows. One technique I’ve seen that has been used by new podcasters/Redditors is to enter a conversation with a question for the original poster, and take time communicating with that person before recommending a particular episode in their podcast. So if you’re a new podcaster, you’ll need to build up your library at the same time.

2. It’s About Content and Relationships

This American Life is a highly regarded, popular podcast that started on radio. At one point, someone in that organization decided to take the risk of putting their content out for people to listen on their own schedule, aka a podcast. Back in the day, getting a repeat or rerun was subject to the whims of the producers. Now it’s in our hands as listeners. This makes a different dynamic – one that favors podcasters. We reach our audience on their terms. We have to respect that.

This is why our content makes a play for the audience in more personal and intimate methods. We are asking for the most valuable commodity a listener has: their time. If we’re not respecting that, we’ll never gain their attention.

It’s not only about the quality of the sound in the podcast, although that can’t be ignored or overlooked. Great content delivered in an echoey, hard-to-hear format is just as useless as perfect sound but useless information.

We have to provide content in the way our audience wants to hear it. That’s why we might want to reconsider the “throw it on the wall and see what sticks” method of content development.

Finding out what people want challenges us. But social media platforms have a wealth of answers – when you’re willing to do the research to find out.

Suppose your podcast is about the television smash hit Bridgerton. The next season’s release date is on the lips of every fan. Promos are coming out, theories are discussed. If you’re into historical romance, those discussions can provide you with potential content:

  • What is it about that first season that people loved and are looking for in the next?
  • What other books/series do these fans follow?
  • How does the book series differ from the show?
  • How did the producers reproduce the look described in the story into the visual world of TV?

When you know what your audience is asking for, you can provide it. Respect your audience and relate to them. When you’ve earned the right to promote your podcast, then you’ll see your audience grow because you’ve spent the time on social media to get to know them.

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Kim Krajci, host of Toastmasters 101 podcast, has been podcasting for 7 years and writing since the creation of the stylus and clay tablets. She also teaches speech and debate and works as a social media manager.

The post Using Social Media to Locate Your Podcast Audience appeared first on Blubrry Podcasting.

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As a podcast host, you wear many hats, including advertising team. And there will most likely come a day when you want to be prepared to share data about your show to someone else, and you’ll need to create a podcast media kit, also known as a press kit. Hear from Todd and Mike some recommendations on what to include, when to get started and more. We’ve got lots more where that comes from, so stick around for Toby’s pro tip of the week about email segmentation, mic quality and loads of podcast industry news.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News * Now that Podsights and Chartable are part of Spotify, Sounds Profitable points out they should no longer be considered 3rd party podcast statistics providers. Read here. * Libsyn’s AdvertiseCast has acquired PAR * LinkedIn jumping into podcasting in partnership with Verizon, creating original content for the platform * The hosts of BBC’s Americast are moving to rival platform, Global, for podcasting and radio * Podcast Moderation Challenges, from Reuters. * Think you’re doing everything right with your podcast? Just in case… here are 8 Podcasting Mistakes to Avoid * Be sure to go fill out the first-ever Podnews Report Card for industry wide results

Best Practice Create a podcast media kit

Especially if you’re looking to monetize your show, a media kit shows your dedication, timeliness and overall brand and reach, easier than you can explain.

Blubrry News * Blog post: Power Through Podcast Burnout by David Day

Blubrry Pro Tip Email Segmentation – thanks Toby!

Question of the Week Question: This came from the Podcasting Reddit topic. Should two hosts use the same type of mic, or can they use different kinds/types and end up with ok audio?

Answer: It is a good idea for you and your co-host to sound similar in quality but we don’t think you need to have the exact microphones. But, if one host is on a $500 mic and the other host is on a stick mic that came with a laptop, well that isn’t going to sound great. Most importantly, background noise levels need to be the same or as close as you can.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post Create a Podcast Media Kit – PCI 283 appeared first on Blubrry Podcasting.

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If you’ve been keeping up with our newsletter, social media, company show Podcast Insider, etc., you know that we’ve been working on some major revisions to our dashboard, services and more this past year. The affiliate program is no different: We changed how some things work, for the better.

Major Changes: * Your promo code, aka the deal, is now for two months of free hosting * The Pro Hosting subscription is now included * Statistics are no longer included * It features a new dashboard and onboarding for all users

Two Months Free First things first, your promo code now allows users to receive two months of service free! Instead of one month free on you (or us depending on how you look at it), customers purchasing new subscriptions will receive two months of service for free. This does change how long it takes you to earn commission. You earn commission four months after they originally (two months free, two paid) purchased it. Shout the good news to your potential podcaster audience!

Pro Hosting Our Pro Hosting is now available to order directly from our website, no company sales team involved. Pro hosting requires a $100 setup fee when signing up; your promo code now waives that fee for customers. If you remember, the annual bonus is attributed to the gross sales overall. For this service, a monthly $100 fee will be put toward the total gross sales that determine your annual bonus.

New Onboarding Onboarding has never been easier, which means users who sign up are more likely to stay and continue on with their subscription. So, you’re more likely to consistently earn commission out of the sale.

Statistics At $5 a month, our Standard Statistics are no longer included as part of the affiliate program. Advanced Stats are included with our new Advanced Hosting plans – remember that when selling the Advanced hosting. At a low entry cost, we assure you that this removal will not significantly affect any affiliate sales.

Learn about our stats here.

Keep in mind that we just released a new stats dashboard, which is a wonderful selling point for all of our hosting plans, especially the Advanced plans as it includes Impactful Play data. We tackled an entire user interface and experience with this update and it’s a game changer for those interested in learning more about their audience and how they can grow their podcast.

Upcoming Webinar If you’re just getting started or want a refresher, we’ll be hosting a webinar reviewing:

  • Talking points on all of our services – Standard, Advanced and Pro Hosting
  • Annual bonuses
  • Tips on selling
  • How to grow with Blubrry

Join us Wednesday, March 30 at 2PM EST and register here.

The post Blubrry’s Affiliate Program Offers Two Months Free appeared first on Blubrry Podcasting.

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Podcast burnout is the leading cause of dead podcasts; and trust me, there are tons of dead podcasts. Realizing that success doesn’t come immediately, takes a lot of hard work and may come in different forms than expected is a huge part of avoiding podcast burnout. That can be helpful to hear, but it doesn’t do much when you are in the middle of feeling hopeless or overwhelmed.

Let’s take a look at why podcast burnout happens, how it feels and what you can do to prevent it.

The Psychology Behind Podcast Burnout To combat podcast burnout, we first need to know why it happens and understand the state of mind behind the desire to quit.

Let’s look at the stages of podcasting the same way we look at the stages of a relationship.

The Exciting Birth of a Podcast

“We can do this! I have all these great ideas, and I’m just excited to get them out there. Who cares if anyone even listens to the show?”

The start of a podcast is the best part because it all feels like free energy at the beginning. The work isn’t work – it’s fun, engaging and enticing.

The Honeymoon Phase

“We have to figure out a format that works and keep improving. I’m just so happy that we figured out how to post it regularly and got a website up! I can’t wait to record next week, can you?”

It’s scary when you are figuring out all the issues that might halt the production of the podcast, but when you figure them out, cloud nine is right around the corner. The honeymoon phase offers a lot of energy and is very exciting.

Becoming Normal Routine

“Do you want to record a few extra shows this week in case we want to take some time off for the holidays? Have you looked at our listener statistics? We are doing pretty good.”

When podcasting starts to feel like a normal routine, you produce some of your best work. Remembering to inject some freshness here and there can help to keep the show from growing stale and keep you from feeling that it’s burdensome.

The Podcast Becomes a Burden

“Numbers are down this month. I’m not feeling up to recording this week. When do we start making money on this thing? Maybe we should just call it quits.”

This will cross your mind at some point. Life will seem simpler if you only didn’t have to record that podcast. Just like a relationship, it takes hard work and commitment. You can’t just give up the moment things seem hard. Everything in your life that’s worthwhile takes effort and commitment, and your podcast is no different.

Rekindling the Spark

“I really enjoy the parts of the podcast that give me energy. I love the connection I have with our listeners. Numbers go up and down, but if you look at the overall trend, we are always on an upward trajectory.”

Focus on the stuff that gives you energy, and you will find a new way to frame the podcast in your mind. Finding fulfillment in the interactions with your audience or the clever interviews you do is a reward unto itself.

Who Podcast Burnout Hurts the Most When you feel like it’s easiest to give up on your podcast, that’s true. It’s the easy way out, but who does it hurt? Your listeners have come to depend on you. They wait for your episodes to drop, and even if you only have a few listeners, they rely on you.

But the person that gets hit the hardest when you quit producing your show isn’t your listeners – it’s you.

Your podcast represents you taking a chance on yourself. It’s akin to starting your own business. Is it easier to give up on your small business and get a job working for somebody else? Absolutely! That’s precisely why it’s worth sticking it out with your podcast – because anything worth doing is going to be difficult.

Use Your Audience for Support

You’ve done an impressive thing by taking a chance on yourself with your podcast. The even more remarkable part is keeping it going when times get tough. Record when you don’t want to; even talk about it on your show!

Your listeners are rooting for you, and if you mention how hard it has been to keep going, you will probably receive the support you need to keep things afloat.

Making a meaningful connection with people through your voice is the core of podcasting. It’s what determines your success, and it’s what can save your podcast when things feel bleak.

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David Day is the co-founder and co-host of Horror Movie Talk Podcast. When he isn’t watching horror movies he is focused on growing the podcast. Listen to his show Horror Movie Talk here.

The post How to Power Through Podcast Burnout appeared first on Blubrry Podcasting.

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Have you taken a look at your Blubrry podcast statistics today? You’ll find a whole new interface and for some users (advanced), a few new metrics. Many of you know we’ve been working on this user experience release for a long time and we could not be more excited to share it with you all. We start out the episode with some Blubrry news this time, and get to industry news after as well as a best practice — research your titles — and a pro tip about co-hosts.

A big thanks to Yndia Lorick-Wilmot for joining us as podcaster of the month and stick around for her interview with Todd. Thanks for listening and let us know what you think about the stats! You might just win a year’s worth of hosting for doing so.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News * Spotify has acquired two podcast stats companies, Chartable and Podsights * Apple Podcasts adding new sorting features to their app * Guy Raz’s podcast, How I Built This, goes one week exclusive on Amazon / Wondery+ * More radio people come to podcasting Mike & Jon in the Morning turns into a podcast

Best Practice Research your ‘perfect’ podcast title before you move forward. It could be the most clever and apt name for your podcast, but you never know who might have already thought of it, owns the domain, or how confusing it may be to a search engine.

Blubrry News * Our new podcast statistics user interface has been released. Read more here and here. * Blog posts: Valentine’s Day post A Time to Celebrate Our True Love, Podcasting by Meryl Klemow * Angelo Mandato, our long-standing chief information officer and co-founder, has left Blubrry

Blubrry Pro Tip Looking for a co-host?

Interview Podcaster of the Month: Dr. Yndia Lorick-Wilmot, PhD

Education category – Talking Journeys of Belonging 2 Blackness

Question of the Week Question: What is the correct bitrate vs. file size for podcasting mp3’s?

Answer: That is up to you, but the standard is 64kbps in mono or 128kbps in stereo. 64kbps will give you 1/2mb per minute of audio and you can double that for 128kbps.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post Blubrry’s New Statistics Are Here – PCI 282 appeared first on Blubrry Podcasting.

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Blubrry Podcasting has introduced the most significant stats update in its history to the Blubrry Statistics platform with new features. The goal from the beginning has been to enhance the podcaster’s insights to analyze show growth and listener retention.

This statistics update is the first of many updates we have planned for the Podcast Statistics system with new features to be introduced over the coming months. We have provided accurate statistics since 2007 and led the way in setting the current measurement standards.

The Blubrry team has revolutionized podcast stats to improve user experiences, provide robust analytical tools – such as better graphs, charts, tables – and insights that are more advanced.

What’s new? * Listenership trends * Retention data * Impactful Play data * Updated charts and graphs * Simplified data

Data is displayed in four main categories: * Retention * Trends * Geolocation * Apps and Devices

Listenership Trends: With insights such as total listens, number of listens today and number of listens in the past 30 days, podcasters can examine their show performance and gain an instant insight of listenership.

Navigation has been simplified, along with the ability to set date ranges quickly with the same view of data down to the episode level viewed at your preference.

Retention Data This retention chart is one of the most exciting innovations we have developed. If you want to know whether listeners are sticking around for your whole episode or just part of it, you will love this new chart.

The chart includes:

Impactful Plays: Is defined from a significant portion (75% to 100%) of the episode that was downloaded or played.

Average Listen Length: This is derived from the average listen length of partially played content.

Completely Downloaded: An excellent representation fully delivered media files and insight into the total number of followers or subscribers your show/episodes have.

Trends Trends are exciting, as you can see summaries of this data that can be organized to be looked at in the following top-level for your show, episode level or even a specific range of time. You will see how many listens there are over time – from 30 days to 2 years – and track your podcast growth on a daily or monthly basis.

At the episode level, you can even narrow your view to hourly for the first seven days an episode has been published.

On a specific day or time of the year, you might notice that your podcast gains many downloads. So it’s a good idea to know when and why the show is doing well to find winning strategies in growing your show.

Geolocation Geolocation allows users to track where their audience is listening from. For countries such as the United States, Canada or Mexico, data will also be broken down into smaller regions, states and provinces.

Apps and Devices Apps and Devices details how people listen – for example, Apple iOS or a Firefox browser, iPhone or Android – or whether your listeners stream your podcast on Alexa or Apple Home Pod.


“It’s enlightening to see the retention information…this will be helpful in designing my show content to engage the listener through to the end! I especially like that it’s available at the episode level….I can share this information with my advertisers to show their ads are being listened to. It will also help me see which types of content and length of episode get the most engagement….LOVE THIS FEATURE!!”

— Maureen Usuna

Get a free trial of Blubrry Podcast Statistics or sign up for free Podcast Hosting migration; and we provide all the support you need via phone, email or web conference call to make sure you’re on track.

We want to thank UI/UX designers Krissie and Aaron for putting countless hours into the design and the entire development team in making their vision become reality.

The post Blubrry Introduces New Podcast Statistics Interface appeared first on Blubrry Podcasting.

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Love is in the air, and it’s finally the time of year to celebrate our one true love – podcasting! Whether it’s a hobby, full-time job or somewhere in between, the feeling of putting a podcast out in the world on a frequent basis can feel sweeter than those year-old boxed heart candies. To get in the spirit of love and squishy happy feelings, as part of the Blubrry Content Team, I went out in the field to ask a few podcasters and members of the Blubrry family what they love about podcasting and being a podcaster. They answered, straight from the heart. Here are their answers:

What Do You Love About Podcasting and Being a Podcaster? * Jon Small, Write About Now: “I love how podcasting allows you to have the most interesting, in-depth conversations with (often) complete strangers. It’s like going on an amazing blind date over and over again.” * Scott Tejerian, The Weekly Transit: “I love podcasting because I love sharing knowledge of how the planets and stars affect life on Earth.” * Melissa Clark, Grandma For President: “I love that they stimulate kids’ imaginations.” * Brittany Everett, Movie Cinema Film Club: “Podcasting gives me the excuse and motivation to keep diving deep into the things I’m the most nerdy about.” * Elle Fishwick, Stuff I Can’t Tell My Parents: “My favorite thing about podcasting is getting to talk in a safe place about things I can’t tell my parents.” * Kara Ware, Good Medicine On the Go: “I love taking a complex topic, spending months sifting through all of the information, and then writing a six-to-seven episode season. We write our seasons like mini-courses that simplify the complexity and provide a practical application curriculum for our audience, Functional Medicine providers. I love the challenge to be clear and concise so it’s easy for the listener to follow along. * Mandy Moore, Internal Affairs: “I love that it keeps me curious. Each episode I research an essential marketing/business/personal topic I just want to learn more about; it gives me the perfect excuse to explore my interests.” * Dave Clements, Playing Games with Strangers: “Podcasting has been one of the best creative outlets for me. With a low barrier to entry, I’ve been able to share my opinions on pop culture, make new friends, and become a storyteller over the last decade. One second. I have to go start another podcast…”

If you are looking for the love of your life (aka a good podcast or to host your podcast with a service you will fall in love with) stay tuned on all things Blubrry! A happy Valentine’s Day from Blubrry, we appreciate you all.

The post A Time to Celebrate Our True Love appeared first on Blubrry Podcasting.

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It’s always a joy celebrating and congratulating creators for their hard work. Fortunately, after a break, one of podcasts most well-known and respected honors is back. The 2022 Podcast Hall of Fame inductees list has been released and the awards ceremony will be hosted at Podcast Movement Evolutions in Los Angeles in March later this year. Congratulations to all of the new inductees! We also catch you up on the latest in the ongoing Joe Rogan and Spotify story, the Ambies (another podcast awards show), and an easy way to get to know your podcast audience better.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Facebook live recording.

News * Podcaster Hall of Fame class of 2022 announced * 70 episodes removed from The Joe Rogan Experience show on Spotify * Rumble offers $100 million for Joe Rogan to move to Rumble * How many ads are too many? * 2022 Infinite Dial to be presented live at Podcast Movement Evolutions

+ Also, possibly, the New Media Show
  • Zoom settings for reasonable podcast recordings, a Twitter thread from our friend over at Buzzsprout.
  • Ross Mathews and Nikki Boyer to co-host the 2022 Ambies

Best Practice Get to know your audienceWe make this easy with an audience survey available within the Blubrry dashboard.

Blubrry News * Blog Posts: Podcaster of the Month: Yndia Lorick-Wilmot * Affiliate payments go out next week * Stats beta testers have been notified

Blubrry Pro Tip Networks

Question of the Week Question: What are the requirements to get on Apple Podcasts and Spotify?

Answer: I see this generic question a lot on forums and groups.

There are several, but they are mostly the same for ALL podcast apps, directories, and podcatchers.

  1. The first requirement is actually having a podcast. That means having at least one podcast episode published and having a podcast-compatible RSS feed to submit.

    1. Correct artwork size
    2. Media file in the designated format
    3. Descriptions filled out
    4. Category picked

Of course, Blubrry will help you with ALL these things. That is our job! And we have a simple set of instructions here in case you’re more of a step by step learner. Learn how to Submit to Apple Podcasts here and to find instructions for many other directories here.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

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Education- Talking Journeys of Belonging 2 Blackness by Yndia Lorick-Wilmot, PhD

Yndia, the host of Talking Journeys of Belonging 2 Blackness, has been with Blubrry since 2019 and produced three seasons of monthly episodes with listener downloads across 30 countries. Using her expertise as a researcher, educator and author, her podcast centers around positive stories of African descended voices and experiences that are often overlooked in mainstream platforms. To commemorate Black History Month 2022, we hope you enjoy learning a bit about her, her podcast Talking Journeys of Belonging 2 Blackness, and her passion for celebrating and amplifying diverse African descended voices.

Thanks Yndia for joining us this month and check out our Instagram for more from Yndia.

Tell us about yourself! I love that question! I am multifaceted and multidimensional. Often, I say that I am a storyteller and conduit for stories. Other times I say that I am an author, researcher, college professor and digital creator. Among family and friends, I am a Brooklyn girl forever changing the hearts and minds of people, one story at a time.

My appreciation for storytelling comes from the fact that I am also a trained sociologist who focuses on issues of race, ethnicity, U.S. immigration and social policy. I’ve worked for over two decades as a social researcher for research centers, nonprofits and foundations in the U.S., Canada and the Caribbean and have written books, including Creating Black Caribbean Ethnic Identity and Stories of Identity among Black, Middle Class, Second Generation Caribbeans: We, Too, Sing America, articles and book chapters that relate to the people and cultures of the African diaspora throughout North America and the Caribbean.

Whether it is through my writing, my social research projects or my digital creations, my goal is to amplify the voices and diverse perspectives of African descendants, the issues that impact their lives, and the ways they create and engage in social change.

What inspired you to do your own podcast? As I was conducting research for my third (and forthcoming) book project, Journeys of Belonging 2 Blackness, many of my interview participants, who are of African descent, would share personal stories with me. Frequently, they told stories about all of the fascinating projects and work they were currently engaged in, their inspirations, and the journeys they took to get them to where they are today. Although these memoir-worthy conversations were not directly relevant to my book project, I knew it was important to provide an additional platform for these types of compelling and inspirational stories to exist for others to listen to and learn from.

I also knew it was important to highlight the positive experiences of “every day” African descended people – the folks who are award winning documentarians and artists, writers, scientists and practitioners, philanthropists, entrepreneurs and influencers – who exist in the very communities we work, live and learn in, and contribute to Black history 365 days of the year. That is Talking Journeys of Belonging 2 Blackness!

Overall, I have found podcasting a wonderful platform to share these stories; it is easily accessible and provides an alternative storytelling vehicle to what mainstream media offers about Black lives locally, nationally and globally. Plus, the positive feedback I receive from listeners encourages me to continue to share these stories. Listeners say they learn a lot!

How do you prepare for an episode? Because I currently work as an educator and researcher while maintaining a robust writing schedule, I have found it helpful to establish a monthly recording and production schedule during the academic year (September through June). During the summer months, when I have a little more flexibility, I spend time planning and preparing for the upcoming season: identifying discussion topics; scheduling and confirming guests; conducting background research on topics and guests; and developing notes for each episode.

Outside of the activity of preparing for a specific episode, I find reading books and attending events such as exhibits and concerts (whether in-person or virtual) as helpful to informing my creative approach and conversation with my guests, too. I am able to make real world connections to the topics discussed in exciting, new ways.

What advice do you have for someone just starting out? I approach podcasting like I approach many things in life: with purpose and passion! When I first started developing my own podcast, I sought inspiration by looking to other, more established hosts. I listened and subscribed to several programs that focused on a range of topics that interested me – from popular culture and books to music, education and political commentary.

First, I began to observe and learn to appreciate that really good podcast programs require lots of “planning with a purpose.” For me, “planning with a purpose” means: having a clear goal on what I want my audience to learn and “take-away” from each episode; developing and consistently sticking to a schedule that I set out for myself; preparing notes for each episode; and using a checklist of helpful reminders for recording and ensuring good sound quality for post-production (e.g., mic and other equipment set-up, minimizing background/ambient noises).

Second, I realized really good podcast hosts are most interesting and engaging when they (and their guests) are discussing a topic they are passionate about. I choose topics that I am passionate about and invite guests that have a personal connection to or a specific expertise/experience on the topic. I have found it so much easier to produce episodes about topics that I find exciting and/or want to learn more about because I know that I am engaging my audience in honest and fun conversations!

So, the take-away advice is: plan with a purpose, choose topics you are passionate about, and most importantly, have fun! Your audience will love and appreciate you for it.

Stay in touch with Yndia and Talking Journeys of Belonging 2 Blackness!

Website

Facebook

Twitter

Podcast Instagram and Yndia Instagram

Youtube

LinkedIn

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There are many responsibilities that come with being a podcast host and creator. Some of which include: deciding on what type of content to publish, what platforms you’re comfortable being on, and this one can be more important than some think, the help you ask for along the way. We urge you to be wary when you begin working with or choose to hire a podcast consultant. Tune in for these topics and more on this episode of Podcast Insider.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

No live show this week.

News

  • Joe Rogan responds to ongoing controversy
  • The hosts of Science Vs. go on hiatus over the Joe Rogan policy
  • There is a new Neil Young channel on SiriusXM satellite radio
  • Amazon paid $100 million for My Favorite Murder
  • Serial released a new season this week, set in Birmingham

Best Practice Be very careful who you hire as a podcast consultant.

Blubrry News * Blog Posts: Build your audience with great podcast interviews – Part 1 and Part 2 by Kim Krajci * Final preparations are being made for stats beta coming next week!

Blubrry Pro Tip Conversations vs Soap Boxing

Question of the Week Question: Why are my stats reporting downloads? What about people hitting play on my page? Are those counted?

Answer: To the server, plays and downloads are the same thing. Whether this is playing on a web page or downloading in an app. The only difference is when someone hits play on your page, the file is downloading AS it’s playing (you can’t tell the difference unless there is significant buffering). But to the server, it looks the same. So, they are counted the same.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from Todd’s home in Southern Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post Podcast Consultants – PCI 280 appeared first on Blubrry Podcasting.

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This is part two of Building Your Audience with Great Podcast Interviews, read part one here. Great podcast interviews usually require some work to find the guests. However, sometimes they find you. After years of podcast productions, Troy Heinritz of The Blacklist Exposed Podcast shares a story of the interview guests who find him.

“On the Blacklist specifically, we interviewed the stunt coordinator, the music director, the music writer, the makeup director, a few writers. We even did live watch parties at the start of the pandemic with us, the writer of the episode; and an actor, and sometimes the creator Jon would pop in as well.”

Troy’s experience shows that it doesn’t happen overnight. He’d been working his podcast consistently for years before that call came.

When you find those guests, you will want to produce the best possible recording. There are three keys to making your podcast interview succeed.

Prep Your Guest When you find the person who will bring a new perspective and information to your audience, you need to be prepared for that interview. If you’re talking about a topic with a lot of differing opinions, make sure you understand the topic from all sides. Just asking someone a few yes or no questions is a poor interview. Be ready to challenge them, and/or ask follow up questions.

The key to the great interview isn’t always asking the perfect question. It’s asking it in a way that draws out a story from your guest. The best way to ask a question leads to the other person telling you a story. Stories might be harder to edit, but they rarely need it. Your guest wants to tell you the story so all the usual filler words and digressions will disappear. Their excitement and urgency will show in their voice inflections, as well as their sense of humor.

Do the Podcast Interview Prep A lot of interviewers don’t prep enough. They’ll read a blurb on the back of the book, or skim through the prepared notes. You can do better!

Watch a few episodes of Hot Ones, a YouTube series where host Sean Evans and his guests eat sequentially hot wings as he asks questions that the guest never expects. His questions take deep dives into his guest’s history and experiences.

Jordan Harbinger is another highly regarded interviewer. He preps extensively by reading books by his guests. By putting in the work, he’s ready to focus on his guests and bring everything he can to his audience.

While you prepare, you will find new ways to address the topic with your guest. The power of Hot Ones is the unique sequence of asking questions while disarming the guest. Trying to answer a question while their mouth is on fire distracts the guest from the pre-scripted answer and they say things they’ve never said anywhere else.

A few years back, the format that everyone copied was the On Fire format. Same questions, time after time, regardless of the topic. Take some time to come up with a twist. Just like we take time to craft a title or headings in our show notes, we podcasters can make a list of dozens of ways to ask the same question – new words, new phrases, new perspectives.

Yes, it’s work, but in the end, you’ll have an interview with content your audience will love and your guest will be happy to promote, all while building your audience.

Do the Screening First Bad interviews, regardless of the sound quality, aren’t worth your audience’s time. Pristine, perfectly recorded banalities shouldn’t use up your monthly hosting allotment. On the other hand, recordings of bad sound but brilliant information are worthless, too.

By doing a sound test or screening, you can hopefully eliminate both.

Some guests want the questions in advance. If you’re willing to listen to your guest read their answers, sure, send the questions. If you want more spontaneity, give them the topics but not the questions. Remind them that a bad answer can be edited out, but there’s not much you can do to rescue a bad recording. Ask your guest to conform to some standards, such as a quiet room, using headphones, and setting aside an appropriate amount of time. You deserve that kind of respect.

I’ve had to repeat interviews because of “technical difficulties” that were the guest’s fault. The soundcheck can help you prevent them before you’re stuck with unusable recordings.

During the prescreen, have a list of instructions for the guest and questions that you’ll want to have answered before the recording, such as the type of equipment they have and their ability to record the interview on their end.

Remind your guest that the recording will be edited. If they stumble over their words, or say something the wrong way, an easy way to handle the problem is to ask them to stop talking completely for 5 seconds. When you go to the sound file, you’ll see the long, empty spots and know that something just before it needs to be cut.

The Most Important Skill Be a good listener.

When you listen, you’ll hear a whisper of a story. Follow up on that, not on your next question.

Take notes during your interview but don’t do it on your computer. You don’t want to have to edit out the sounds of your keyboard. The same for a pen or pencil that you write with – take notes, but keep the noise down.

Keep your prepared questions handy, but let the conversation flow. You may ask a question that takes the guest a long time to answer. Sit it out quietly. Don’t put words into their mouths, or give them an idea of how you want the question answered. You can edit that long pause out. Patience gets you the unique stories, the ones they haven’t been told in any other podcast interview. That will encourage them to share your podcast episode with their guests. When you listen to your guests and respect them as people who have stories to tell, they bring you value that you take to your audience.

Troy Heinritz says,

It goes to show you the old sayings are true. Treat everyone with respect, a person is a person no matter how small. That small person role, part, assistant, behind the scenes nobody may just turn out to be a big deal someday, not only for themselves, but for you as well.

That’s how podcast interviews build your audience.

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Kim Krajci, host of Toastmasters 101 podcast, has been podcasting for 7 years and writing since the creation of the stylus and clay tablets. She also teaches speech and debate and works as a social media manager.

The post Build Your Audience with Great Podcast Interviews (Part 2) appeared first on Blubrry Podcasting.

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This is a two part article, look out for the companion piece later this week. Is there someone you want to interview for your podcast? Certainly, that big name will boost your audience numbers just by putting that name in the episode title. But, are you sure? Too often, podcasters put their hopes in great podcast interviews but don’t put out the effort to produce them.

What you may need is what no one else is giving your audience. Your content is unique because it’s from you – your message, your voice, your perspective. But as a listener, if your content isn’t providing value to me, I’m going to move on. When it does provide value, I tell other people. We know that the best advertising of podcasts is by word of mouth. One person telling another, “You should listen to this.”

Building your audience with good content will pay off in the short and long term. Start by assessing what you have to offer.

What Does Your Audience Want from a Podcast Interview? Many podcasters are determined to snag that “big name” podcast interview. They’re convinced that the name alone in the title will bring in new listeners. Get that big name to say yours and mention to their audience that you did an interview with them and bam! Your numbers will jump!

Frankly, that’s an empty hope for a lot of reasons.

Big Name Podcast Interviews Don’t Usually Pay Off The big names don’t often mention these interviews on their own show. Maybe because they may lose listeners. Or maybe the interview didn’t turn out well and by preventing their audience from hearing a poor interview, they’re protecting their brand. Or, worse, the interview just doesn’t deliver value to them. “More of the same old questions” that the audience already knows isn’t worth their time to promote to their listeners.

But the well-done interview does bring a lot of value to your audience. It’s not just about making sure the sound is good – that is critical – but that the content is something that they can’t get anywhere else.

How do you produce the great interview? Interviews take time and effort. What you may see on a talking-heads news program is often the result of neither. People just shouting at each other so neither is understood is a horrible interview.

What do you need to get and craft a good interview?

1. It’s not just about the big name. It’s about what the guest has to tell you.

Getting a lesser-known guest has a lot of potential to speak to your audience. The big names already have an audience and probably don’t care about yours. The new name, the less-familiar expert, or even someone with the story that your audience needs to hear is a better investment of your time and effort.

And because they’re not the big name, they’re going to be more interested in telling others about your interview with them.

How do you find them? You know the big names in the field. Everyone knows them. Finding the up-and-coming voices is a challenge. There are a few ways you can find them, however.

  • Go to Amazon and put in the topic or keyword into the search bar for BOOKS. You’ll see the big names come up right away, but scroll down to see who else is listed. Get those next names and keep a list. Start searching for your topic in Google and see where those names show up. If you can read their works online (or use the library), you’ll get to know who might be the best candidate for an interview.
  • What does your audience want to know? What do you want to know? Put your question into the search engine on YouTube and see what comes up. This is a great way to decide who you might consider for your show. If a potential guest has a habit of ducking a question or changing the topic when the questions become too pointed, you’ll know that’s who to avoid.
  • Look for co-authors or less popular sources. If the top resource in your field is publishing articles about your topic, see who’s doing the writing and who they’re quoting.

2. Introducing Your Guest

Interviews often start with introductions. In my opinion, the host with a concise explanation of why this guest is on the show and what the listener will learn does the best introduction.

This is a delicate point. If you give away all the goods in an intro, why should the audience stick around? You might introduce your guest with the classic “Our guest today has (done a thing) and has three things that you need to hear so that you don’t make the same mistakes.” Or a short – emphasis on short – biography with a question that creates curiosity in the listener that makes them want to stay.

How much biographical detail you want to give the audience is up to you. I don’t often think that the bio is as important as what the guest has to say. I’ll skip over those often, but I know there are a lot of people who want to know the credentials of the guest. I’d say that your style is yours. How you want to include their biography, education, history – that’s up to you.

Some – most – unprepared interviewers start with the question, “Tell us about yourself.” That’s too broad and invites the guest to tell us about things that aren’t particularly important to your audience (do I want to know when they graduated from high school? Not really.) You need to set the guest up in the intro to provide their best interview. That means you explain to the audience who this guest is and why you want them on your show.

3. Editing the Podcast Interview – Play Fair!

Any discussion is likely to go sideways at some point. The question gets an answer that doesn’t help the audience understand, or the discussion goes off on a tangent.

Don’t be afraid to edit a conversation, but play fair. It’s wrong to change a comment’s intent by fraudulent edits. Keep the conversation legit, but consider the non-answer. Ask yourself if it’s worth the listener’s time. If you ask a question and get a “no” then you might cut the question out of the interview, unless the “no” has something behind it, such as the start of a story.

I try to pull out the obvious filler words or extra-long pauses. Sometimes a guest might drop in a few words that you want, such as the F bomb or another swear word or vulgarity. If you don’t want an explicit rating, go ahead and bleep it out. Be sure to warn the guest before the recording begins if you want to keep it clean.

People talk about the best interview they just heard When you have a great interview with material that your listeners gets excited about, you know they’re going to share it and build your audience without further work from you.

In the next blogpost, we’ll talk about the three keys you need to produce an great podcast interview that will excite your audience.

Read part two here.

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Kim Krajci, host of Toastmasters 101 podcast, has been podcasting for 7 years and writing since the creation of the stylus and clay tablets. She also teaches speech and debate and works as a social media manager.

The post Build Your Audience With Great Podcast Interviews (Part 1) appeared first on Blubrry Podcasting.

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Not all podcast advertising is created equal, for instance, a new study says 30 seconds is the best length for an ad. However, depending on where the ad is in the show, it could be better to go longer or shorter. There is no solid rule of thumb. And our best practice encourages podcasters to choose wisely when deciding to partner with a sponsor. Mike and Todd chat about some recent changes to Youtube creators and Spotify artists as well.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News * Dan Bongino will no longer be on YouTube * Jad Abumrad is leaving Radiolab * Timber, a podcast hosting company, is shutting down. According to Podcasting Sucks with Tanner Campbell. * Spotify removes Neil Young’s music (at his request). Twitter is full of threads talking about other extremely popular artists on Spotify to take the same action in hopes of Spotify taking it more seriously, such as Taylor Swift and Billie Eilish. * A study says 30 seconds is the best length for an ad. * Podinbox launches a monetization feature

Best Practice Be picky about what you choose to advertise on your podcast.

An advertiser is another representative of yourself and your show. Who you choose to identify with can seem minor but to a certain listener can be a major indicator of something they don’t agree with.

Blubrry News * Blog Post: Newsletters for Podcasters – by MacKenzie Bennett * Community newsletter went out today * Our first event of the year is Podcast Movement Evolutions, use the code Blubrry50 to get $50 of your ticket.

Blubrry Pro Tip Stop Strong

Interview Podcaster of the Month: Landis Wade

Question(s) of the Week Question: Thinking about buying a new microphone! Curious, what aspects do you consider before buying one?

Answer: There are a few things to think about when choosing a microphone.

  1. Your recording environment.
  2. Your voice.
  3. Cost
  4. XLR vs USB

Generally speaking, a dynamic microphone is more likely to work for most podcasters.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post Podcast Advertising Choices – PCI 279 appeared first on Blubrry Podcasting.

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Reach Your Podcast Audience Directly

How many emails do you receive on a weekly or daily basis? Probably too many to count, let alone opening and reading all of them. Receive too many emails without worthwhile content? Unsubscribe. End up on an email list you’re completely unfamiliar with? Mark as spam. See spontaneous emails a few times a year? Forgettable. Sometimes it’s easier to lose subscribers than it is to gain them.

All that aside, people ignore certain emails because they bring them no value. When interacting with your podcast audience, think about the value you are providing them, just like you do when producing your episodes. That value may be different too. Your emails should serve a purpose to its readers and not just to yourself.

The ability to reach your audience via email can be an incredible tool, if used correctly and wisely. Like with podcasting, consistency can be key with growing an email list with a respectable open and read rate. Here are a few key steps to ensure you’re not wasting your time or anyone else’s:

Build That Email List It all starts with a list. No matter how big. Not sure how to begin building your email list? There are plenty of ways to do so, read some strategies here. Here are some tactics we encourage you to try. Include a link on your website and mention it on your podcast. There’s a good chance people following your social media will take the next step here, include a link to sign up in all of your bios.

As time goes on, you’ll lose some subscribers but that means you’re keeping the ones that find your content valuable and/or meaningful. It varies depending on the industry, but overall the average open rate of emails is 18%. Whatever email service you use will include this data and you can track your progress as you find your footing with content. Here are additional tips on how to improve your open rates and more.

Keep it Fun As you begin sending out regular emails, you can get creative with the type of content you include. You can try something fun such as an audience shout out or contest for some free merch. Did you post photos of your studio and guests to Instagram? Reshare them here and include anecdotes from recording.

Email templates are extremely easy to use and are a great way to show off your brand. We use Mailchimp, but there are plenty of services to choose from. You can send different types of emails, it doesn’t all have to be put into one email twice a month. If you’re not comfortable writing, keep the copy short and the content lively.

Don’t Forget a CTA You’re emailing your audience because you want them to do something, right? Specifically mention what you want them to do in your call to action. If you want them to listen to the episode, include a player or social share that includes a brief clip. Want them to subscribe to your podcast? Include links to subscribe on multiple platforms. If you want to grow your audience, ask them to forward their friends that would enjoy listening.

Regularly Include: * A link to the episode * Brief recap * A few choice pieces of the show notes * Call to action of your choosing

Dos and Don’ts * Do edit and proofread your copy. Consider hiring an editor or asking a friend to help you review. * Don’t include numerous photos, gifs or videos. It’ll cause slow loading times, not a good look. * Do send from a designated email address associated with your podcast. * Don’t skimp out on a catchy, but truthful, subject line. It has to attract them but not feel like clickbait.

Don’t get overwhelmed by all the job titles you take on as a podcast host, including newsletter-writer. Emails really can be a simple and consistent way to not only keep your audience informed but to keep in contact with them. You’ll find some people will respond and expand on your podcast community. We highlighted the importance of email lists last week on our company show, Podcast Insider, listen here. Follow some of the steps and recommendations above and you’ll be on your way to a fulfilled email list.

Written by: MacKenzie Bennett

MacKenzie Bennett, has worked in podcasting for seven years, sometimes behind the mic but mainly behind the scenes as part of the marketing team at Blubrry Podcasting.

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Have you worked on something new for your podcast lately? We know that email can seem drab, but it can be vital for reaching your audience in a way that they actually use or respond to. In this episode we share why running an email list for your podcast is important as a creator. And mention a newsletter for podcasters to keep them informed they can subscribe to. Before we get to that, we discuss issues with Anchor, a Spotify trademark case and more.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News * Anchor.fm is causing issues with downloads. * Spotify sues cannabis company “Potify” and wins in trademark case * Is BBC going away in 2027? * Congratulations to ABC for 1,000 episodes of Start Here * Podcash is giving away $100k to budding podcasters * Podcasting by the Moon – a woman-focused podcasting newsletter from Alexandra Cohl and her business, POD.DRALAND * BackUpMyPodcast.com is shut down.

Best Practice Use SEO to your advantage

Those looking to expand their audience can focus on SEO tactics so that people are able to find your show more organically with a simple search. We recommend at least 300 words for your show notes, but more is definitely better. Learn here.

Blubrry News * Blog Post: Don’t Sabotage Your Show Before You Hit Record by Tara O’Brien * Podcaster of the Month: Landis Wade from the Charlotte Readers Podcast * Offering very limited private beta to our stats system. If you are a hosting customer, we will provide 5-10 users access to the new Blubrry Stats interface before anyone else. Email marketing@blubrry.com.

Blubrry Pro Tip Why running an email list is important.

Question(s) of the Week Question: On my statistics report, I can see downloads but not the number of subscribers. Where can I find the number of subscribers to my podcast?

Answer: Companies cannot claim to tell you the number of subscribers with any accuracy. The problem is that an app might hit your RSS feed 24 times a day (once an hour) and someone else might have their app set to hit your feed every 4 hours and some others might hit it every 10 minutes. There is no way to really know, BUT there are a couple of ways to garner a safe estimate.

  1. Look at an episode that is 30 days or so old. Click on the file name in our system, then click on “distribution” and look at the mobile app and podcatcher numbers. Add them together and that will get you close to ‘subscribers’.
  2. Look at the bump in the day-to-day trending graph on days you publish. People that download/play it on the same day or the next day are more than likely subscribers.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post Email Lists for Your Podcast – PCI 278 appeared first on Blubrry Podcasting.

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Arts – Charlotte Readers *Podcast* by Landis Wade

Landis has been a Blubrry podcaster since 2018 and in that time has released 278 episodes. Not only that, he’s planned out a weekly release schedule for 2022. It’s safe to say, he is a dedicated and committed podcaster. He’s enjoyed numerous features of ours over the years, particularly website integration for his show. We hope you enjoy learning a bit about his life, his podcast, Charlotte Readers Podcast and his joy for creating.

Thank you Landis for joining us this month and kicking off 2022’s podcaster of the month.

Tell Us About Yourself Having litigated commercial and employment cases in Charlotte, North Carolina for 35 years until December 31, 2018, I refer to myself as a recovering trial lawyer. A few years before I began my recovery, while still practicing law, I wrote three novellas–The Christmas Courtroom Trilogy–a humorous collection about what happens in court when lawyers defend clients who think they work for Santa Claus.

Dipping my toe into the writing world led to the creation of Charlotte Readers Podcast: Where Authors Give Voice to Their Written Words. I realized that one of the best ways to learn about writing other than reading books and doing actual writing was talking to other authors about their books and their writing practices. Three years of podcasting led me to complete my first full length novel coming out April 5th entitled, Deadly Declarations, a historical mystery about the controversial first American Declaration of Independence of 1775.

When I’m not podcasting and writing, I visit with family, play a little golf, and fly-fish in the North Carolina mountains.

What Inspired You to Start Your Own Podcast? After 35 years as a trial lawyer, I needed to clear my head of rules of procedure and rules of evidence and make room for more creative adventures in my 60s.

Did you hear the one about the lawyer who walked into a podcast studio? True, it sounds like a bad dad joke, but I wasn’t kidding when I told my law partners I was doing just that when I retired from the practice of law and started podcasting, something I knew nothing about.

The day after I retired, I hit the ground running, and while I don’t call podcasting “work,” the schedule I keep is every bit as demanding as my law practice. It’s just a lot more fun.

My dad asked, “How do you make money at that?” I said “I don’t, Dad. It’s just something I want to do to be creative in my Act 3.” He was mystified.

How Do You Prepare For an Episode? I use an online submission form on the podcast website that allows authors to provide their author bio, book description, book reviews, social media and website addresses, author photo, book cover image, and their acknowledgment to my guest agreement. I ask them to mail the book to me.

After reading the book, I then prepare show notes and graphics and create a short outline with topics I’d like to discuss. I provide the author guest with the link for the interview and details about the technical requirements for recording. The fun part is the interview, where I ask my guests to relax for a pre recorded session where we discuss their book and their writing life and have them read an excerpt.

What Advice Do You Have For Someone Starting Out? On the technical side, start small, visit the internet for how-to tips and ask questions of fellow podcasters. Most podcasters with experience remember what it was like when they started out and are willing to offer their advice about the mistakes they made and what they learned along the way.

On the side that matters most–the thing that ignites your passion and curiosity to keep you talking–be sure you pick a topic you want to learn more about. If you think you know it all, it will be a short run podcast.

Finally, the podcast doesn’t need to be perfect. Don’t worry about the number of downloads, and be grateful for your guests and those who choose to listen. Oh, and try to develop some patience because things will go wrong and lessons will be learned, like the time I forgot to hit record.

Connect with Landis…

  • Podcast website
    • Facebook and Instagram
    • Twitter and Youtube
  • Author website
    • Facebook
    • LinkedIn

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The old proverb, “The road to hell is paved with good intentions,” is a great one to keep in mind if you think you have discovered the next “it” podcast . . . yet, have no connection to the “it” subject matter. You might intend to become the next My Favorite Murder or Marc Maron, but the important element you’re missing is you’re not them. However, unlucky for them, they are not you.

Often the hardest step in creating a podcast is honing in on what the podcast is. Let’s say you love My Favorite Murder. You’re not a detective, a lawyer or a murder mystery writer, but you see how popular that show is, and you think you could make a show like it – but make it even better. Sure, there are tons of true crime podcasts. However, there are dozens of television shows about hospitals. Do people only watch one show about a hospital and never enjoy another one? Not at all! The ladies over at MFM have done you a favor by priming audiences to recognize a topic they are interested in learning more about.

But the sink or swim of your idea hinges on, do you have a unique take on the genre? Have you read every book on terrifying serial killers and you are dying (pun intended) to share your love of this subject via a podcast? Or, do you and your BFF just want to quit your jobs and become podcasters? (Who doesn’t?) The wave of joy might carry you through the first couple of episodes, but after that, what is your show about? Why would someone subscribe to it? Can you sum it up in one sentence and get people to understand why you are the one best suited to tackle this topic?

The bottom line is you can create a show about anything you want. But you should make the show you want to make, not the show you think you should make.

Creating a podcast from the ground up is hard (though, using Blubrry’s Pro Podcast Production services can help you with the technical side to make sure everyone hears your perspective, loud and clear). Crafting a show that showcases your unique voice, point of view and life experience is what audiences want to hear. They are less interested in you doing something you’re less engaged in, in the hopes of it becoming popular.

In the face of this, you can always try out your version of MFM. Post a few episodes. Using Blubrry Hosting services, you can analyze the listener statistics to see who is listening to your show and where they are. Once you get some data on your audience, it can tell you if the idea you thought was unique is something people connect to. There’s so much that goes into thoughtfully creating a show. If you skip the step of figuring out why you and why now, you’re going to have a much harder time figuring out how to make the show last.

Hit podcasts become hit podcasts because their content connects with their audiences in an authentic way. It’s impossible to predict what is going to resonate. However, the chances of something taking off and becoming a hit are far greater if podcast creators stay true to themselves, their interests and their expertise.

Written by: Tara Jean O’Brien

Tara Jean O’Brien has been a writer, actor, improviser, podcaster, and stand-up for nearly 800 years. When not producing, editing, and hosting her podcast, Single Vs. Married, or co-hosting, Cinema Craptaculus Presents: B-sides, she also writers on Medium and recently found a floor safe hidden in her coat closet.

The post Don’t Sabotage Your Show Before You Press Record appeared first on Blubrry Podcasting.

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As with any new year, so comes inevitable change, i.e things deciding to end things but also begin. This week we share stories on reviving the podcaster hall of fame, new podcasts and a few tales on how not everything lasts and the power of saying no.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News * Todd: CES show round up * Podcaster’s Hall of Fame back on for 2022 * Podcasting hasn’t produced a hit in years! Welp. * Spotify Studio team laid off, last day is Jan. 21. * Is podcasting killing AM talk radio? * Dana Carvey and David Spade are doing a podcast called Fly on the Wall, an inside look at SNL. * Too busy (lazy) to podcast? Use AI. Bert Weiss to use synthetic voice to do promos, liners and podcasts. * A new podcast of radio vets swapping stories, Radio Daze * Is Facebook editing music out of your podcast?

Best Practice Active listening

An interview can be used as a cheap and easy way to entertain your audience, but it requires your participation too to be done well. A question here and there doesn’t cut it.

Blubrry News * Blog Post: How I Use My Podcast’s Twitter Account As a Resource by Jen Thorpe * PowerPress 8.7.9 is out now, mostly bug-fixes. * Tell us why you should be Podcaster of the Month, submit under Other. * Be sure to check out our Facebook Group. Blubrry Facebook Group and all the other social media platforms. Look for blubrry or blubrry_podcasting.

Blubrry Pro Tip When to say NO!

Question(s) of the Week Question: I looked at my feed and my posts are being cut short and at the end, it has “This post originally appeared on (link to my website).” How do I turn that off?

Answer: It’s a setting in the Yoast SEO Plugin. Go to the SEO menu in your sidebar, click on “Search Appearance” and then click on the RSS tab. Blank out any boxes in there that have any code or text in them. Lastly, save your changes.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post The Power of No – PCI 277 appeared first on Blubrry Podcasting.

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There are many ways that podcasters can collect information that can be used as show notes for their next episode. For me, the most efficient way is to use Twitter and Tweetdeck. This works best if your podcast is about one specific topic.

One of my podcasts is called Shattered Soulstone and focuses on the Diablo series of games made by Blizzard Entertainment. The show started in 2011 with an emphasis on the “Diablo community.” There is a Shattered Soulstone Twitter account (@ShatteredStone), which is helpful to gather relevant information for show notes.

The first thing I do, every day, is get on Tweetdeck and scroll through what the followers of the Shattered Soulstone Twitter posted. I scan for items that are relevant to the show’s focus. Anything that seems like something the community would want to know about gets retweeted. Most of it ends up in the show notes for the next episode.

Community Topics

For example, there has been an ongoing problem within not only the company that makes the Diablo games, but also in Activision (the parent company). This has led to news websites that don’t usually write about gaming to post articles about the lawsuits and other issues. Recently, the workers of those companies have started focusing on unionizing. I feel it is important to keep my listener’s updated. My goal is to have everyone hoping for the very best for the workers because they are the ones who create the games we love.

Community Members

The Shattered Soulstone account follows people who are working (or have worked) on Diablo games. This includes community development managers, people who were previously game developers, and the official Diablo Twitter accounts. It is a good way to find news about recently released content in the games, when a new game will release, and whenever a patch is made to existing game content. There is also an opportunity to retweet a person who announces they are leaving Blizzard and when someone announces they have started working for Blizzard on a Diablo team. Once in a while, a Lead will share information that the community has been waiting for.

Community Creations

In addition, I seek out the wonderful creations from the Diablo community.This can include artwork, cosplay as a Diablo character, animation, shrines to one of the characters, and more. In addition, I mention when other Diablo-focused podcasts release a new episode of their show, and point people toward websites that have helpful information for those who want to know how to play more efficiently.

All of these things can be retweeted and shared with those who follow the @ShatteredStone Twitter account. In addition, I can use Tweetdeck to find even more Diablo content. It is easy to look up a specific Twitter account, pop it up on Tweetdeck, and scroll to where the Diablo-related tweet is. With one click, I can have the Shattered Soulstone account retweet it. Sometimes, those people will start following the podcast’s Twitter account and this helps to grow my show’s audience.

When it is time to record a brand new episode, I can take a look at the things that I collected in the Shattered Soulstone Twitter account. Everything I wanted to talk about is right there! What works best for me is to open a browser and sort things into individual tabs. It makes it easy for me to put things together by topic so my show flows nicely. When the show is over, I use those tabs to make show notes. All of this significantly decreases time spent searching for what to talk about.

A bonus of approaching things this way is I get to engage with members of the Diablo community. Some have joined me as a guest on my podcast. I was able to meet and talk with many of them at previous BlizzCon’s (before the pandemic), and ask questions to some of the people who worked on the games.

In short, gathering up topics for show notes on Twitter saves a lot of time and energy that would otherwise be spent digging up things to talk about. It is especially good for podcasters who don’t have a lot of free time, or who have chronic illnesses that slow them down. Your community will organically grow the most value you give them. Be sure to follow Blubrry’s Twitter and learn more about posting on Twitter for your podcast here.

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Jen Thorpe has been podcasting since 2005. They are the host of the Shattered Soulstone podcast, which releases new episodes every week. When they aren’t podcasting, they are playing video games or Dungeons & Dragons.

The post How I Use My Podcast’s Twitter Account as a Resource appeared first on Blubrry Podcasting.

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2021 was known for mass quitting and hiring, within many fields and industries and podcasting is no different. We discuss some host changes within popular podcasts, hosts quitting and available jobs within the podcasting industry in what is known as the Great Resignation. Todd is out this week and will be back shortly; big thanks for Toby for starting us off this year with a pro tip focused on first impressions.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

News * Audie Cornish is leaving her position at NPR, co-host of All Things Considered, the latest in a long list of audio hosts that have quit in the past year or so and the Great Resignation. * Leila Fadel joins All Things Considered and Up First podcast * Podcaster ordered to hand over interviews that have not aired. Instead, they published them! * Quite a few jobs listed on Podjobs.net currently * The Podcast Host’s Podcaster Problems survey 2021 * Public Domain Day

Best Practice Guest spotlight page on your podcast website

Blubrry News * Working on final touches for some projects we’re planning to release shortly * Todd is attending CES in Vegas and seeing some fun, new products * Blog post: New Year’s Resolutions for Podcasters – by Meryl Klemow

Blubrry Pro Tip Podcast album art – first impressions

Interview Shay Drinkwater from the buzzr pod

Website

Facebook

Twitter

Instagram

LinkedIn

Question(s) of the Week Question: Should I be posting my new podcasts as “Posts or Pages” in WordPress?

Answer: Posts. Pages are for more static content like About pages, welcome pages, pages you use for reference and that kind of thing. Not so much for ongoing dynamic content like podcasts or blog posts. Plus, Pages are never included in the RSS feed. You could (but it’s more complicated) use a Custom post type, but that is too much to go into on a podcast 🙂

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the Blubrry Studio in Columbus, Ohio and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post Podcasting and the Great Resignation – PCI 276 appeared first on Blubrry Podcasting.

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Make 2022 your best year yet in podcasting. Whether you are the type to set resolutions and actually follow them, falter somewhere around mid-February (stop glaring at me, dusty treadmill in the corner), or prefer to call them something else such as goals or a business plan, having a vision provides you a roadmap of what you’re doing, and why you are doing it. The new year is a great time to recalibrate and reframe how you go about recording and promoting your show, plus seeing what’s already working and how far you’ve come!

We don’t need more holiday stress, so I wanted to keep it simple with FOUR easy and fun New Year’s Resolutions you may consider this year for your podcast. Feel free to focus on all four throughout the year, or just pick one and try to really get comfortable with it.

1. Get Specific About What It Is You Want It’s very common to just desire more followers, downloads and a larger social media network, but what exactly does that mean to you. For some podcasts, having 60 downloads and reaching that 200th Instagram follower is fantastic and is the next ladder up on the step. For others, reaching their millionth download and selling 20 merch pieces a week may be their next move. I invite you to get REALLY nerdy in early 2022 and write down specific numbers and goals for almost every aspect of your podcast.

It’s easier to gauge progress when you say “I’d like 30 more email subscribers per month” than “a bigger email list.” If you have other podcasters in your life, host a “pod party” where everyone does this together and brainstorm how they can help one another. Over pizza and drinks, you can write down your specific goals and check in every couple months to see how it’s going. Please invite me to this party, it sounds nice.

2. Go Deeper With Your Guests Deep and insightful conversations are not just reserved for Oprah and Eckhart Tolle, they can be for you too. I spoke with Jeff Sirkin, host of the Long Story Short podcast, where he shares the stories of marketers and their brands in a compelling way. For 2022, he plans to dive in even more. Jeff said, “A resolution that I have is to focus on having conversations that interest me and going DEEPER with our guests.

Often, the thought is that if you go too deep into conversations, they will become less interesting to your audience. However, when you keep things surface-level, it can be too generic. The audience isn’t really that interested, and it’s easier to find myself checking out of the conversation. If something is interesting to me, it will only make it more interesting to listen to!”

3. Realize That Whatever Stage of the Game You Are In, You Can Always Learn For podcast vets, it’s easy to feel like we’ve put in the work and now get to curl up in the sunshine and take a nap. Unfortunately for us, but good for this article, there’s always more to learn. For me personally, my 2022 podcast resolution is to learn how to actually use TikTok to promote my show, and then post one video on the platform a week. For podcast newbies, the goal itself may be just to keep consistently growing and getting into a rhythm of promoting your show.

Historian and comedian Dawn Brodey recently launched her show, HILF: History I’d Like To F**K, and the response to it has been even better than she imagined. Dawn hit it out of the park with her launch, and now shares her resolution for 2022. “For me, it’s about getting to the next layer outside my family, friends and social media. I’ll be inviting guests on that I don’t know personally, and promoting in groups outside of my initial sphere.”

4. Get In Shape – But In Podcast Shape There is typically so much of an emphasis on health and wellness for our resolutions, which is great, and we can copy that over to podcasting. It’s a great resolution to “trim the gristle” off your show and make sure your description is current, your art is high quality, and your RSS feed is healthy and working in all areas. Once a year in January, I’ll pour an extra large eggnog and go through all the places I know our show is, and make sure they are working and everything is in order. I keep an excel spreadsheet so I know my progress.

Be sure to tell us about any of your resolutions, and be sure to check out our Editor’s Pick section on Blubrry for some inspiration for examples of both great guests and shows.

Happy podcasting!

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Meryl Klemow is a podcast writer, guest booker, and co-host of the Campfire Sht Show podcast. Meryl is a part of the Blubrry content team, and a Senior Copywriter at Podfly Productions. She also has a T-shirt line, Pre-Canceled. Say hi to Meryl on Instagram at @MerylKlemow. The post New Year’s Resolutions For Your Podcast That You’ll Love – And May Actually Keep! appeared first on Blubrry Podcasting.

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For the last show to 2021, we asked our staff and on social what they think might happen in podcasting in 2022. Today’s show is a bit of a format break. Have a happy new year! See ya in 2022!

Carolyn Berry, from Adventures with Grammy, says her show will double its listeners in 2022. ( good plug! )

Maxwell Ivey Jr. from What’s Your Excuse network and the blind blogger says: I predict even more people, companies, and organizations will launch podcasts. I predict Spotify and others will continue to try to win the podcasting world like it’s a game of monopoly. And I predict that more people will be hosting with Blubrry.

Dave Keeshan from The Future is Not Set, I predict the option to open a payment stream to podcasts will increase. So far Patreon and buymeacoffee.com are sorta fits. The start of tipping, or lightning/crypto payments, or anything that can be done from a handheld device will become more common. This will hopefully happen as a result of people’s frustration with the increase of ads into their podcast experience. Hopefully, this will also lead to a more dynamic podcast, where they can be delivered with and without ads.

AND

There will be more live streaming like events/productions. Clubhouse, FIreside, Wisdom, are all chasing “something”. The thing, live, interactive audio, which can be recorded and released later as a podcast, maybe as different as radio shows are to podcasts (which are also released after the fact as podcasts)

@checkheadpod The CHECK YOUR HEAD Podcast’s prediction for 2022 is that it will be the biggest year for podcast growth as more people turn to #podcasts for safe, enjoyable & free entertainment during #pandemiclife.

Josh fromTips of the Slung I wouldn’t be surprised if some of the shows under the banners of bigger companies (in particular shows that were independent and successful prior to signing) try to break their contracts and go indie again. [ Josh – Tips of the Slung ]

Daniel J. Lewis from The Au*dacity to Podcast* – I expect we’ll see another huge platform support podcasts—maybe Microsoft, Twitter, or LinkedIn. Also much bigger adoption of Podcasting 2.0.

Jim Malliard from The Malliard Report: I predict Spotify will close the free version of anchor and try to recruit shows to only be on Spotify, only with free music accounts.

Articles:

HotPod / The Verge’s predictions (toward the bottom of this article)

Pacific Content’s Annual Prediction article

From the Team:

Toby Goodman from Blubrry Pro Production: ​​There will be at least one best selling book about podcasting coming in late Feb! (hint: Toby is writing a book) 🙂

Ultimately I say this… The industry will be split into even more subsections from a revenue-generating standpoint. I don’t think paid subscriptions will grow wildly unless podcasters are prepared to give more than just… more audio away. ie: More in-person events, memberships…

Barry Kantz, RawVoice CFO – I think the blockchain will have an impact on podcasting over the next couple of years.

Todd’s Predictions:

  1. Facebook will be #2 by end of 2022
  2. More consolidation of conglomerates buying podcast companies
  3. More advertising opportunities for independent podcasters
  4. The growth of the podcast space will go back to pre-pandemic levels
  5. More companies will exercise private podcasting in their organizations
  6. Anchor will add another million dead show
  7. Apple will open up API submission to Apple Podcasts

Mike’s Predictions:

  1. Facebook WILL NOT be the #2 listening platform by the end of 2022.
  2. Soundcloud will still exist (even though I’ve been predicting its death for years).
  3. Feedburner will continue to be barely active with a slight update from Google.
  4. I will get a wild hair and start another podcast of some sort. NOT related to podcasting.
  5. Joe Rogan will announce he is leaving Spotify as an exclusive and will return to being an independent podcaster/YouTuber.
  6. One of the social audio apps (Clubhouse, Fireside* and the like) will announce they are shutting down sometime in 2022.
  7. Rob Greenlee will grow a beard 🙂

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Question of the Week: Gregory Wallace, in the Facebook group asked: This may be a silly question, but with the coming new year do we need to change the copyright date in PowerPress? If so, do we just change the year to “2022”, or “2021-2022”? Is there a best practice?

Answer: I put in the start date and the current date. For example, © 2005-2022 for a show I started in 2005. BUT, there is no “best practice” on this. Not very many apps even see or display the copyright.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. This week NOT Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post Special: 2022 Podcast Prediction Show – PCI 275 appeared first on Blubrry Podcasting.

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The post Blubrry Podcasting 2021 Look-back appeared first on Blubrry Podcasting.

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The big companies are buying more podcast assets. Todd and Mike talk about Captivate and Whooshkaa getting acquired. Today is a no-edit show. Everyone have a Happy Holiday!

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

News

  • Captivate acquired by Global, part of DAX. Congrats!
  • Spotify has acquired Whooshkaa
  • Brian Williams, former NBC/MSNBC anchor now has a podcast, We Interrupt This Broadcast, which made it to #1 on Apple Podcasts!
  • Ten Percent Happier is starting its own podcast studio
  • Spotify adds star ratings, you cannot rate unless you have listened

Best Practice: 3 steps to double-check your episode after you publish

  1. Press play. By that we mean ensure it’s playing correctly. Click play on the player and make sure you hear it start playing.
  2. Check your RSS feed. Go to castfeedvalidator.com and run a validation check.
  3. Relax in the knowledge that your show will go out as normal!

Blubrry News

  • The team will be out the following days for the holidays: December 24th and December 31st.
  • Get your predictions in for our New Years Eve Eve show. Email mike@blubrry.com (Audio would be great but text is ok as well).
  • Blog Post: The Value of Spending Marketing on Your Show by David Day

Blubrry Pro Tip – Pro team out for the rest of the year.

Question(s) of the Week

Question: I have a really long interview that I recorded, it’s over 2 hours. Should I break it up into two episodes or should I just put it out full-length?

Answer: In most cases, play the whole thing in one episode. Maybe think of editing it down to less than 2 hours. Make sure it’s not boring! But, do not break things up into 2 parts if you can help it.

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

The post More Podcast Industry Acquisitions – PCI 274 appeared first on Blubrry Podcasting.

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It’s so exciting when your podcast starts making some money! Suddenly you can justify buying better recording equipment, or maybe you choose to decorate your “studio”. Perhaps it goes into your pocket and helps with your personal bills – no matter what it’s doing for you and your podcast, it’s pretty cool that you can finally see some tangible results.

Sure, money isn’t everything, but boy, does it help keep the lights on. Eventually, you will have the thought, “Yea, some money is nice, but more would be better!”

What Are Your Goals? Before we get into the thick of it, let’s take a moment to consider your goals.

Has anything been bugging you about the quality of your podcast?

  • Maybe the audio quality is lacking, and a new mic or mixer would help?
  • Maybe you run an interview style show, and a subscription to a service like IMDB Pro would help you to nail down interviews?
  • Perhaps your audience has been chomping at the bit for some merch, and you would like to invest in that side of your podcast?

Prioritize what’s important to you and get those items budgeted first. But if the main problem you want to solve is, “How do I turn this money into more money?” then please read on.

How to Turn Your Monthly Revenue into More Monthly Revenue The reason you have some monthly revenue is because of your audience. Either you have advertisers who want to reach your audience and pay you for the opportunity, and/or your audience supports you directly. So, it stands to reason that the larger your audience, the more revenue.

Is this sound logic? Sure.

Does a dollar spent on advertising necessarily translate into a substantial increase in your listener base? Kind of…

The layperson tends to have pretty lofty ideas about how advertising works. But as podcasters, we need to have a much better understanding of what realistic expectations should be when spending money on marketing – both for our marketing knowledge and to educate those who want to market on our shows.

Where Should You Spend Money to Market Your Podcast? Well, it depends.

Consider this question before committing to spending money on advertising, “What do I want people to do when they see this advertisement?”

The answer will give you an idea of who or what you should do your advertising on.

If the answer is “I want more people to listen to my podcast.” Then consider advertising on a podcast application. If you want people to listen to your podcast and see your advertisement on a podcast player, they are only one click away from listening to your podcast. Conversely, if they see your advertisement on social media, they have to jump through a bunch of hoops just to listen to your show, which is usually a bridge too far.

But, if you want to grow your social media following, advertising on that social media platform is probably the best place to spend that marketing money.

What Are Realistic Expectations When it Comes to Advertising and Marketing Spend? Depending on where you advertise and the desired outcome, you can pay anywhere from $1-10 per new subscriber. Most of the podcast platforms that our podcast has used have averaged somewhere between $2-5 per new subscriber.

Is a new listener worth that cost? Some of them probably aren’t, to be honest. They will listen once or twice and then forget you even exist.

Some of the listeners you gain will definitely be worth it. Some will tell all their friends about your show, subscribe to your Patreon account, and give you a five-star rating everywhere they can.

And then there’s the new casual listener, who becomes a fan and listens regularly, but rarely if ever, acts on any of your calls to action.

Marketing Yourself Is Important Just as it’s essential to reach out to other shows and do outreach, it’s important to advertise. If you aren’t doing it, you are missing out on listeners who can and will become longtime, value-producing fans of your show.

Some people will find you if you advertise, and your monthly revenue will grow because of it. Your community will too.

Try not to leave anything on the table, but certainly be smart about what you spend your money on, and when you notice something isn’t working, don’t be afraid to cut the cord and try another approach.

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David Day is the co-founder and co-host of Horror Movie Talk Podcast. When he isn’t watching horror movies he is focused on growing the podcast. Listen to his show Horror Movie Talk here.

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General / Health – Fading Memories: Alzheimer’s/Dementia Support by Jennifer Fink

If you’re unhappy with the podcasts out there on the subject you’re interested in, make one yourself. Jennifer took the initiative some years ago and has been on a roll ever since.

Thank you Jennifer for joining us this month!

Tell us about yourself

An artist & entrepreneur at heart I am a portrait photographer, podcaster, wife, Mom & dog Mom. We just moved to a new county with plans to start a new chapter of our lives. We fell in love with a community of active, friendly people and we’re excited to see what the second half of life has to offer.

What inspired you to do your own podcast?

I have been an avid podcast listener since podcasts began. I got into them more in 2016 after podcast players replaced having to listen via a web browser. Trying to stream a podcast & run Photoshop doesn’t make for a happy computer. In 2017, after my Dad passed away, I became responsible for my Mom who had advanced Alzheimer’s. Dad did 99% of the caregiving which left me with a lot of questions. I went looking for a podcast for Alzheimer’s caregivers and there was one. For better or worse, I just didn’t connect with that show so I decided to create my own. I figured if the only show available didn’t resonate with me, there must be more people like me needing a supportive podcast.

How do you prepare for an episode?

I am blessed at having more guest requests than I can handle so my preparation process is pretty simple. Do they have a unique take on a problem that most caregivers face, do they have a solution/product and does their topic interest me. I generally have a chat with people beforehand to determine the answers to these questions, then we record. Since I am a one-person show, I try my best to keep things easy and hassle free for all of us.

What advice do you have for someone just starting out?

Creating a show takes a lot more time than most people would believe. If you want to grow and monetize, you’re likely going to need help or plan to work a lot. Don’t let people convince you that you have to have thousands of downloads per episode before. You can monetize. I have sponsors – still looking for the perfect one – and I get hundreds not thousands of downloads. I have a very unique niche that advertisers want to get in front of but it takes more work for me to find those advertisers and to make their investment worthwhile.

Connect with Jennifer…

  • Website
  • Instagram
  • Twitter
  • LinkedIn
  • Facebook
  • Google
  • Spotify
  • Apple

The post Podcaster of the Month: Jennifer Fink appeared first on Blubrry Podcasting.

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The more mainstream podcasting becomes, the more insistent the need for transcripts are. We urge you (and ourselves) to consider including the podcast transcript when you publish your episodes. There are various softwares that provide this function including, Audioburst.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News * The minimum ad spend to get on Joe Rogan is $1million! (According to Ashley Carman from HotPod News) * Eric Nuzum predicts companies will switch from podcasting to video * Podcast host ShoutEngine shutting down Dec. 30th

+ If you need to migrate to Blubrry, drop us a ticket. We can get you two months free!
  • Podcasters at iHeart are unionizing
  • Podcast listeners are more likely to order food delivery
  • Gorge Noory and Premiere Networks are launching Coast to Coast AM Podcast Network
  • The New Media Show interviewed Adam Curry yesterday!
  • SiriusXM is being sued by the National Association for the Deaf

Best Practice A good FIRST impression goes a long way. Short and sweet podcast intros.

Blubrry News * Blog Post: You don’t have to monetize your podcast by Kim Krajci. * Affiliate payments including annual bonus will go out this week. * We will not be taking off any podcast release days for December, so expect episodes on the 23rd and 30th. * The team will be out the following days for the holidays: December 24th and December 31st.

Blubrry Pro Tip Sponsorships

Question(s) of the Week Question: When changing the name of your podcast, should you create a whole new account or just change everything on your current account and leave the old episodes?

Answer: Depends…if the rebranded show is on the same subject (or close) then just renaming things and pressing on with all the old episodes still there is the way to go. If the show is majorly different, it’s likely better to kill the show (see last week’s blog post) and start a new one with a new RSS feed.

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

  • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

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Why are you podcasting? Is your plan to make lots of money so you can retire from your day job? Or is your podcast all about your passion? Do you want to find other people who love your topic too? Podcasting for money is certainly an option but choosing to not monetize your podcast is a valid choice.

When people find out you’re a podcaster, there are always two reactions from people who know what a podcast is. (Those people who don’t know what a podcast will get to these questions eventually.) One question is “What’s your podcast about?” and the other one is always “Do you make any money with your podcast?”

If people know anything about podcasts, they know that someone is making lots of money. And that’s true -– the big-name podcasters are the ones who are making a lot of money. The amount of money itself is newsworthy. Who else do you know is making $100 million dollars except celebrities?

Podcasting ROI When you’re podcasting because of love of your topic, the ROI isn’t return on investment, but return on involvement. It is completely okay not to make money with your podcast.

Choosing to produce a podcast and not monetize is a personal decision. Not everything in our lives produces income. Do we charge to ride our bikes? Go hiking? Bake? Play games? There are things we do just out of love, not expecting a financial benefit. Podcasting could be a hobby just as much as gardening or NASCAR.

When you’re producing a podcast without planning to make money from it, it’s likely that you’re looking for your tribe – the people who want or need what you’re providing. A smart option would be to develop a strong social media presence. A Facebook community where your audience can interact with you and each other will add to your success.

Money or Message? There’s this concept out there that if you truly believe in your message, you don’t need to be paid for it.

Maybe that’s why you’re not monetizing your podcast. You don’t feel that it’s right to capitalize on what you’re sharing. That’s up to you. Whether it’s religion, personal improvement, commitment to the world, choosing to spread your message without expecting compensation from either sponsors or patrons does make it easier for people to hear you. Instead of putting your content behind a paywall or expecting patronage from your audience, you extend your reach to a wider audience. And to some degree, people give more esteem to the street preacher because the preacher isn’t motivated by money.

Motivation to Monetize Your Podcast In the end, choosing to not monetize has many benefits. You’ll meet the people who love what you love, who respect you for putting your message out there regardless of financial support, and you will build a platform to impact the world.

We know that podcasting does cost money, and it’s appealing to think that you can regain it with sponsors or patrons, but getting started with monetization may be as simple as putting affiliate links on your podcast website.

What’s an affiliate link? You’ve seen them on blogs, videos, and podcasts. An affiliate link is a link to a product or service where you get paid for each person who makes a purchase through that link. Amazon has an affiliate program set up, so if you are recommending a product or a book, you can get a commission on the sale. This type of affiliate marketing isn’t limited to just Amazon. Blubrry has its own affiliate marketing program. If you refer them to our platform and they decide to host their podcast our on servers, we’ll be glad to pay you a commission for that sale.

This type of marketing doesn’t depend on the number of downloads you have. Some websites have requirements for sponsorship but will be glad to offer you an affiliate code that you put in your podcast and on your website.

Be sure to read the contract. These links have some limits in how you publish them. But you may find that you can start monetizing your podcast in this one simple way to start.

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Kim Krajci, host of Toastmasters 101 podcast, has been podcasting for 7 years and writing since the creation of the stylus and clay tablets. She also teaches speech and debate and works as a social media manager.

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