The Rectified Podcast: Recent Episodes
Sandy Dedeian
The Rectified Podcast is your go-to destination for everything Marketing. It's hosted by Sandy Dedeian, founder of Rectified Inc. Her mission is to help your 6-figure e-commerce brand get discovered and scale to 7-8 figures. Join Sandy and her guests as they answer all your marketing questions and deep dive into digital marketing, content marketing, social media, and Pinterest marketing.
Last holiday season, shoppers spent over $1 trillion, and most small businesses lost their share before the season even started.
In Part 1 of our monthly Holiday-Ready E-Commerce series, I sit down with e-commerce expert Nora Arzoumanian (20+ years scaling product brands) to break down exactly how to turn your website into a machine that converts before the Q4 rush hits.
If you're a product business, this is the foundation everything else is built on; fix this first, before you spend a dollar on ads.
🛠️ Tools mentioned:
Shopify (affiliate): Start free, build for $1/month, earn up to $13,000 in credits as you sell: https://shopify.pxf.io/rectified
Metricool: Schedule all your content in one place. Use code RECTIFIED for a 30-day free trial of any tier: https://i.mtr.cool/RSBQOY
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian L
inkedIn: https://www.linkedin.com/in/sandydedeian/
🎧 New to Nora? Watch her first episode here: https://youtu.be/ZgzgOkBwfjY?si=AsHFHkAJ48sZosAT
New episodes in this series drop monthly through December. Subscribe so you don't miss one.
Chapters
01:24 Series Kickoff With Nora
04:32 Conversion Rate Benchmarks
07:50 Analytics And Funnel Drops
14:00 Product Page Trust Builders
19:07 Checkout Friction Fixes
25:25 Homepage Placement Strategy
28:41 Holiday Conversion Mindset
36:24 SEO GEO Priorities
41:45 Map Customer Journey
44:09 Post Purchase Delight
46:12 Three Holiday Priorities
Every big grocery chain told Emma Lukian no. Every co-packer in Quebec told her no. Even the Dragons on Dans l'œil du dragon told her she'd never find one. Six years later, Good Big Nice kimchi is in almost 800 stores across Quebec, including Metro, IGA and Super C.
In this episode, Emma breaks down exactly what was blocking her from big retail for four years and how she finally cracked it. We talk about the real cost of getting on a big banner shelf (including the $7,000 per SKU listing fee nobody warns you about), why she had to stop looking for a co-packer and start looking for a partner, what happened when a four-month warehouse strike wiped out one of her biggest sales channels, and the moment she realized she'd been tracking revenue while having no idea how much money she was actually making per jar.
If your product is selling but you can't seem to break into bigger retail, this one is for you.
🎯 FREE LIVE WORKSHOP – August 20: I'm walking you through the 3R Strategy, the exact framework I use with private clients to break through growth plateaus. Live on Zoom, kept small, completely free. Save your spot:
Good Big Nice on the web: https://www.goodbignice.com/Good Big Nice on Instagram: https://www.instagram.com/goodbignice/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
00:00 Welcome and Guest Intro
02:52 First Store Breakthrough
09:30 Funding the Scale Up
15:42 Kebwich Collab Challenge
20:06 Budgeting for Big Retail
23:17 Metro Strike Supply Shock
28:12 New Flavor Pikliz Launch
33:58 Marketing Needs a Strategy
How do you spend $1.4 million on a product that isn't even on the market yet, and still have customers paying in full a year before it ships?
In this episode, I sit down with George Korkejian, co-founder and COO of Rozvelt, the Montreal brand behind the Vektr, a premium breath-filtration wearable for hunting, wildlife photography, and soon defense. George spent a decade on the other side of the table, investing in startups through a VC fund and running an accelerator, before finally taking his own advice and building a company himself.
We get into what $1.4M actually buys before a hardware product ever hits the market, how they validated a product nobody knew they needed, why they called every single pre-order customer to ask why they bought, and the full story behind their Dans l'oeil du dragon deal, including why they skipped the bunker and countered a dragon with a royalty deal on the spot.
FREE LIVE WORKSHOP — August 20: I'm walking you through the 3R Strategy, the exact framework I use with my private clients to help product brands break through their growth plateau. 90 minutes, live on Zoom, kept small so you can ask your questions. Save your spot: [insert link]
Rozvelt’s Website: https://www.rozvelt.com/
Rozvelt on Instagram: https://www.instagram.com/rozveltofficial/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
02:39 Scent Control Outdoors
07:37 Origin Story Hunting
14:53 Why Hardware Costs
21:28 Premium Pricing Logic
25:35 Dragon Show Journey
31:22 After Airing Growth
35:00 Grit And Burnout
39:09 Taking Chances Finale
The energy drink aisle is one of the most saturated categories in retail — dominated by billion-dollar brands with decades of shelf space locked up. So how do you launch a new brand into that and actually win?
In this episode, I sit down with Jean-Olivier Campion, co-founder of Mana, a yerba mate energy brand that broke into IGA, Sobeys, Metro, Avril, and Lufa Farms across Quebec, Ontario, and BC — built by a five-person, no-office team with zero background in the beverage industry.
We get into how a bootstrapped team went from zero to 100+ retail accounts in eight weeks, what it actually takes to pitch a major grocery chain, why they walked away from paid ads after realizing they needed an 11x return just to break even, and how they navigate one of the toughest parts of retail: fighting for (and keeping) shelf space.
⚡️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Mana’s Website: https://en.manayerbamate.com/
Mana on Instagram: https://www.instagram.com/manayerbamate/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
00:00 Launching In Saturation
02:17 David Versus Goliath
09:14 Taste Test And Branding
17:53 Shelf Space Battles
22:03 Quebec Energy Drink Ban
24:31 Rapid Fire Questions
29:19 Signature Cocktail Recipe
35:19 Remote Work Loneliness
41:08 Final Wrap Up
What do the most successful product brand founders all have in common? After hosting 100 episodes of The Rectified Podcast, I started noticing the same patterns showing up over and over again, no matter the product, no matter the industry.
In this special solo episode, I'm breaking down the 5 biggest lessons my guests taught me about building and scaling a product brand. From the moment that changes everything (your first real customer) to the hard truth about resilience that most founders don't want to hear.
In this episode, you'll learn:
- Why your first customer who isn't family or a friend matters more than you think
- The one thing every founder who scaled had around them
- Why starting before you're ready is not reckless — it's the only way
- How your personal story becomes your biggest competitive advantage
- Why resilience without a plan will still kill your business
⚡️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic
⚡️Join the Rectified Founders Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
0:00 — Intro: 100 Episodes Later
3:30 — Your First Real Customer Changes Everything
9:00 — You Can't Do This Alone
15:00 — Start Before You're Ready
21:00 — Your Personal Story IS Your Brand
27:00 — Resilience Without a Plan Will Still Kill Your Business
33:00 — Recap & What's Next
Allan Glenfield spotted a gap that every Canadian meat lover knows: the best snack brands don't ship here. So he built one, starting with one SKU, no operations background, and a "worst case I eat a lot of meat sticks" attitude.
In this episode, we get into how he validated the idea before spending a dollar on production, why he's actively turning down retail offers, the hidden cost that almost derailed the business, and how he's positioning Chuck as the family-friendly alternative in a category dominated by gas station brands.
If you're building a physical product brand, this one's worth your time.
Topics covered:
- How to validate a physical product before manufacturing
- D2C vs. retail — and why the wrong choice can kill your cash flow
- Amazon's dirty secret for new brands
- Family-friendly vs. fitness positioning: did it hurt or help?
- Working capital traps no one talks about
⚡️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Chuck’s Website: https://eatchuck.com/Chuck on Instagram: https://www.instagram.com/eatchuck/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
00:00 Welcome and Guest Intro
00:22 Why Make Chuck
03:26 Validating Demand Fast
07:01 Launching D2C and Amazon
09:19 Retail Expansion Caution
10:22 Hidden Costs and Cash Flow
12:01 Marketing Shift and Positioning
17:25 Social Channels and Content
19:28 Email and Retention Plans
20:19 Rapid Fire Founder QandA
He built one of Canada's fastest-growing mattress brands, scaled to $15M during the pandemic, and just went through an acquisition.
In this episode, Jeremiah Curvers, founder of Polysleep, breaks down exactly how he did it, from guerrilla marketing tactics in Montreal to a full retail strategy, and what every product founder needs to understand about brand trust before spending a dollar on ads.
This one is a masterclass.
⚡️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Polysleep’s Website: https://polysleep.ca/
Polysleep on Instagram: https://www.instagram.com/poly_sleep/
Jeremiah on LinkedIn: https://www.linkedin.com/in/jeremiahcurvers/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
01:28 Injury Sparks Idea
05:25 Branding and Virality
09:00 Pandemic to Exit
13:05 Exit Mindset Shift
17:43 Life After Acquisition
25:11 Marketing Today
31:45 Omnichannel Storytelling
35:01 Email Life Moments
38:13 Founder Trust Playbook
41:55 Rapid Fire Takeaways
What does it actually take to get a Dragon to invest in your product? Georges Karam has spent 7 seasons on Dans l'oeil du dragon (the Quebec version of Dragon's Den) and is one of the sharks on Shark Tank Lebanon's first season. He's seen hundreds of pitches — and turned most of them down.
In this episode, Georges breaks down what makes him lean in or check out, the #1 mistake founders make in their pitch, why your first impression matters more than your financials, the difference between red ocean and blue ocean strategy for product brands, and why resilience without a financial plan will still kill your business.
Georges also gets real about arrogance, staying grounded after success, and why there's no shortcut to building a solid foundation.
Whether you're preparing to pitch investors or just trying to scale your product business past a plateau, this one's for you.
⚡️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Georges’ Website: https://georgeskaram.ca/
Georges on Instagram: https://www.instagram.com/georgeskaram.one/
Get Georges’ Book: https://amzn.to/4uWFKBc
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
0:00 — Intro
1:12 — From Lebanon to Montreal
10:42 — Success without arrogance
19:24 — Are entrepreneurs born or made?
27:00 — What a Dragon looks for in a pitch
34:30 — Advice for product founders
In this solo episode, I share the 3R framework, the exact system I use with clients for their product brand strategy. This masterclass will provide actionable business tactics to grow your business and help with scaling brands, positioning them as leaders. Learn how to refine your business strategy and enhance your branding for sustained success.
⚡️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
00:33 Three R Framework Overview
01:08 Revamp Brand Psyche
03:36 Reshape Growth Strategy
06:09 Reach Audience Growth
08:27 Find Your Weakest R
09:03 Free Diagnostic Next Steps
If you're a product brand and you're not on Amazon yet, you're leaving money on the table. In this episode, I sit down with Michael Maher, founder of Cartology, to break down exactly what it takes to launch, advertise, and win on Amazon — from choosing between 1P and 3P, to the ad strategy most brands get completely wrong, to what AI (hello, Rufus) could mean for the future of selling on the platform.
⚡️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Cartology Website: https://thinkcartology.com/
Cartology on Instagram: https://www.instagram.com/thinkcartology/
Cartology on LinkedIn: linkedin.com/company/cartology/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
3:15 — Why your brand needs to be on Amazon in 2026
8:00 — 1P vs 3P: Which model should you choose?
13:20 — Do you need Amazon ads or can you grow organically?
19:00 — Optimizing your product listing (images, copy, A+ content)
23:30 — What to expect in your first 30–60 days
25:40 — The pricing trap that kills your buy box
27:50 — Does Amazon buy Google Shopping ads?
29:30 — The #1 mistake brands make on Amazon
32:00 — AI, Rufus, and predictions for 2027
36:00 — Why you shouldn't build Amazon in-house
85% of people have never used AI. So why does everyone act like it's replacing us? In this episode, I sit down with Jean Philippe Arcand, co-founder of Glowtify, to talk about what AI actually does well, where it completely falls short, and why most businesses are using it wrong.We get into the AI hype machine, why the biggest VCs are saying the future of SaaS is service, how Glowtify is building full marketing functions for companies that don't have one, and where we need to draw the line with AI before it stops us from thinking for ourselves.⚡️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerGlowtify Website: https://glowtify.com/ Glowtify on Instagram: https://www.instagram.com/glowtify.app/Glowtify on LinkedIn: https://www.linkedin.com/company/glowtify/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Chapters:00:44 What Glowtify Does05:39 AI Bubble And Adoption Reality15:39 Future Of SaaS Is Service22:24 Democratizing Marketing With AI33:26 Will AI Replace Us40:57 Entrepreneur Mindset With AI42:51 AI Traps and Guardrails
Is AI making your brand messaging better, or just louder?
In this episode of the Rectified Podcast, I sit down with communication expert and Aria Consulting founder, Amandine Michaud. As an MBA colleague and seasoned corporate strategist, Amandine explores the shift from "mass content" to "meaningful connection" in a world saturated by ChatGPT and Claude.
If you’ve felt the "AI fatigue" on LinkedIn or struggle to keep your brand's voice authentic while using new tools, this conversation is for you. We dive deep into why the most successful brands of the future won't be the ones with the best prompts, but the ones with the most human hearts.
⚡️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you’ll discover if you need to Revamp, Reshape, or Reach ➡️https://learn.rectified.co/brand-diagnostic
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Aria Consulting’s Website: https://www.ariaco.com/
Aria Consulting on Instagram: https://www.instagram.com/ariaconseils/
Amandine on LinkedIn: https://www.linkedin.com/in/amandinemichaud/
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
00:00 – Intro: Meet Amandine Michaud.
04:30 – From Pianist to Communication Consultant: The art of connection.
09:15 – Why big brands struggle with clarity (and how to find yours).
14:00 – The "LinkedIn AI Pattern" and why it’s killing engagement.
19:45 – How to use AI for brainstorming without losing your "voice."
25:30 – The ROI of authenticity: Why being yourself is more efficient.
32:00 – Predictions for the next 5 years: Analog vs. Digital.
Most e-commerce brands pour money into paid ads before their foundation is solid, and that's exactly why they're not converting.
In this episode, Sandy sits down with Nora Arzoumanian, Head of E-Commerce at Mobilia, with over two decades of experience scaling e-commerce for product-based brands across multiple industries. Together, they break down what actually drives e-commerce conversions, why email marketing and SMS outperform paid ads for product brands, and what small and mid-size brands can do today to move the needle without burning through their budget.
What you'll learn in this episode:
- Why your paid ads are not converting and what to fix first
- How to use email marketing and SMS to drive consistent revenue for your product brand
- The trust signals every e-commerce website needs to reduce friction and increase conversions
- The difference between SEO and GEO and what it means for product brand visibility
- How to optimize your e-commerce website for both search engines and real buyers
Whether you are just launching your DTC brand or trying to scale past a plateau, this episode is packed with practical e-commerce marketing strategies you can apply immediately.
⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/2026-workshop-waitlist
⚡️Join the Rectified Founders Community, a FREE space where you connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Nora on LinkedIn: https://www.linkedin.com/in/noraarzoumanian/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
00:00 Meet Nora Arzoumanian
07:18 Paid Ads Reality Check
10:20 Email Marketing Goldmine
20:27 Selling High Ticket Online
25:46 Website Content and UGC
29:29 Analytics and Journey Mapping
31:57 SEO Meets GEO
37:44 Designing for Humans and AI
40:31 Three Quick Wins
What do you do when your brand name feels like a barrier to growth? In today’s episode, I sit down with Tamar Panossian, the visionary behind 57 Végane, to discuss her bold decision to launch Oudélic.
Instead of a simple rebrand, Tamar is tackling the "Great Vegan Reset of 2026" head-on by moving away from ultra-processed "faux meats" and introducing a clean, high-protein, plant-based staple designed for everyone.
In this episode, we cover:
- The Pivot from 57 Végane to Oudélic: Why Tamar decided to keep her original brand while launching a second one to reach a broader, non-vegan audience.
- The "Great Vegan Reset" of 2026: Understanding the massive consumer shift toward transparency, clean labels, and recognizable ingredients.
- Scaling via Co-Packing: The emotional and operational challenge of "letting go of your baby" to move production to a large-scale facility.
- CPG Logistics & Family Business: The reality of managing delivery, rising costs, and working alongside parents in a growing startup.
- The #1 Advice for CPG Founders: Why you should stop using your personal cash and start looking for grants and networking within your industry.
⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/2026-workshop-waitlist
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Website: https://57vegane.com/
57 Végane on Instagram: https://www.instagram.com/57vegane/
Oudélic on Instagram: https://www.instagram.com/oudelic_officiel/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
0:00 – Introduction: The Evolution of an Entrepreneur
2:15 – Why a new brand? Introducing Oudélic
4:45 – Navigating the "Great Vegan Reset": Clean vs. Ultra-Processed
8:10 – The Science of TVP: Pea protein and fava bean concentrates
12:30 – From the freezer to the fridge: Why placement in the "Fresh Aisle" matters
16:45 – Scaling up: Moving to a co-packer and simplifying recipes
21:20 – The reality of running a family business in 2026
25:10 – Essential advice for CPG founders: Grants and Networking
Every product category has a "need" product, the thing people buy on autopilot. Mariela Katz of Nutterie figured out that the real opportunity is in the "I want" product. The one thing people did not know they needed until they saw it. In this episode, she breaks down exactly how she built that strategy into every decision from her packaging to her collaborations to her limited edition drops.
Mariela is back for her second episode on The Rectified Podcast, and a lot has changed. She launched a brand new mini collection, landed her first retail distributor, built collaborations with Cafe Depot and Les Filles Fattoush, and did all of it while becoming a mom of three.
If you are a product founder trying to stand out in a crowded category without slashing your prices, this episode is the blueprint.
Join The 3R Strategy Workshop & let’s scale your brand together! ➡️ https://learn.rectified.co/3rstrategy
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Nutterie Website: https://nutterie.ca/
Nutterie on Instagram: https://www.instagram.com/nutterie/
Find me here: I
nstagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
00:00 Welcome Back Mariela
00:14 Nutterie Origin Story
01:23 What Changed Since Last Time
02:39 Mom Life Balance
06:38 Expo Prep And Events
08:20 Connecting Over Selling
10:22 Local Collabs For Growth
13:46 Effort Behind The Scenes
15:39 Introducing The Minis
16:30 Unique Mix Philosophy
17:02 Retail Expansion Plans
17:39 Differentiation and Freshness
20:19 Cherry Cherry Origin Story
21:50 Packaging as Brand Edge
23:35 Packaging Costs and MOQs
25:03 Staying Lean and Vertical
28:46 Limited Editions Strategy
34:08 What’s Next for Nutterie
34:56 Final Advice for Founders
⚡️Join The 3R Strategy Workshop & let’s scale your brand together! ➡️ https://learn.rectified.co/3rstrategy
Most product founders obsess over cutting costs wherever they can. Olivia Lovenmark did the opposite. She chose the most expensive bottle on the market for Duchess Cocktails, and it became the single biggest reason her brand stood out on shelves. In this episode, she breaks down exactly why that decision worked and what product founders can learn from it.
Olivia shares her unconventional journey from Silicon Valley fintech to building a premium ready-to-drink cocktail brand from scratch, including the moment she realized no co-packer in Western Canada could produce her product and had to build her own factory nine months into launching.
If you are a product-based founder wrestling with packaging costs, distribution strategy, or the question of how to stand out in an overcrowded market, this episode is a masterclass in betting on your product and winning.
FIND ME HERE:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
DUCHESS COCKTAILS:
Duchess Cocktails Website: https://duchesscocktails.com/
Duchess Cocktails on Instagram: https://www.instagram.com/duchesscocktails/
CHAPTERS:
00:00 Welcome and Guest Intro
02:29 Launching Duchess Cocktails
05:24 Bottle Design and Branding
09:40 Founder Life and Motherhood
16:51 Marketing Without Ads
21:51 Label Rules And Shipping
24:55 Lightning Round Favorites
27:38 Beverage Industry Myths
31:21 Legacy Plans And Wrap
If your product has a great story but your sales don't reflect it, this episode is for you. Alessio Monterosso of Ariana Naturals spent three years in near-zero sales before cracking the code and scaling to 150+ retail stores in under 12 months. He explains the exact moment everything changed and how you can apply the same thinking to your brand.
Most founders believe a powerful "why" is enough to guarantee success, but Alessio discovered a hard truth: a great story doesn't matter if you haven't mastered the mechanics of your market. We dive into the "Education Tax" of being first-to-market and the exact strategic shifts he made to go from 10 stores to 150+ in less than a year.
Alessio shares his raw journey from corporate burnout and depression to discovering the science-backed power of saffron as a natural alternative to antidepressants. He explains how the product's failure to fit the consumer's daily habits was the real obstacle — and exactly how he fixed it.
If you are a product-based founder struggling to bridge the gap between your "story" and your "sales," this episode is a tactical roadmap for finding your niche in a noisy industry.
⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/3rstrategy
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Ariana Naturals' Website: https://ariananaturals.com/Ariana Naturals on Instagram: https://www.instagram.com/ariananaturals_/
Find me here:Instagram: https://www.instagram.com/sandydedeian/TikTok: https://www.tiktok.com/@sandydedeianLinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:0:00 - The Gap Between Story and Sales2:15 - Corporate Burnout: The Personal Origin of Ariana Naturals5:10 - Discovering Saffron: The Science vs. The "Rice Condiment" Label8:45 - The Education Tax: Why being "First to Market" nearly killed the brand12:30 - The 3-Year Plateau: The reality of poor sales in year one16:15 - Finding Product-Market Fit: Moving from Saffron Threads to Tea Blends20:40 - Consumer Psychology: Why you must solve for existing habits24:50 - Sustainability & Giveback: 1% for Mental Health & The Planet28:30 - Scaling Distribution: How to go from 10 to 150 stores in 12 months32:45 - CHFA Vancouver: The chance encounter that changed everything37:10 - Marketing Focus: Why B2B is the smart play for bootstrapped founders41:20 - The "Solo Founder" Warning: Why you shouldn't build alone44:55 - Rapid Fire: The hardest lesson and what success looks like in 3 years
In this new episode, we discuss how Kristyn Carriere is using the “Nike” niche strategy for her product brand to go from small to mainstream.
Drawing on her experience at global giants like Godiva and Mondelez, Kristin explains why the secret to mass-market appeal often starts with a hyper-focused niche. We break down the "aspirational flywheel", designing for elite endurance athletes to capture the everyday consumer, and discuss the raw operational hurdles of scaling a physical product, from surviving a six-month manufacturing blackout to navigating the sudden inventory demands of Amazon.
Inside this episode:
✅ The "Nike" Strategy: Why winning a specific niche is the fastest way to build mainstream brand equity.✅ Supply Chain Survival: How Kristin managed six months of zero revenue after losing a manufacturer.✅ Pricing & Retention: The strategy behind raising prices by 25% while rebuilding a customer base.✅ The Amazon Reality Check: Why "instant demand" can be a nightmare for bootstrapped inventory.✅ Corporate to Founder: Transitioning from executive roles to the "all-in" reality of a startup.
⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/2026-workshop-waitlist
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Seven Summits Snacks’ Website: https://sevensummitssnacks.com/
Seven Summits Snacks on Instagram: https://www.instagram.com/7summitssnacks/
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
0:00 - The “Nike” Niche Strategy: How This Product Brand Is Going Small to Go Mainstream
4:05 - Identifying the Gap: Functional Chocolate vs. Traditional Energy Gels
7:45 - The Corporate Pivot: Applying Big Brand Experience to a Bootstrapped Startup
12:15 - Surviving the Nightmare: 6 Months of Zero Revenue and Supply Chain Crisis
18:30 - The Growth Playbook: Scaling Through Niche Marketing and Retail Expansion
23:05 - The Amazon Reality Check: Navigating Unpredictable Inventory Demands
27:10 - Founder Mindset: The "Not-To-Do" List and the Power of Networking
In this Rectified podcast episode, Sandy interviews Julian Hattem, founder of Juju’s Protein Snacks, about building a standout protein snack brand in a fast-growing global market projected at $8–$10B.
Julien shares how his career as a personal trainer led him to create better-tasting, clean-label snacks, including Juju’s early protein donuts and the pivot to refrigerated protein cookie dough driven by customer demand and nostalgia.
He explains product formulation priorities—clean ingredients, strong macros, 24g protein per tub, low sugar (about 3g), keto-friendly net carbs, and sweeteners like honey and monk fruit—plus the strategy behind bright, playful packaging to stand out in refrigerated cases.
The conversation covers launching a freeze-dried version for 18–24 month shelf life and easier portability, retailer growth from Popeye’s Supplements to Metro, and upcoming expansion to Super C.
Hattem also discusses CPG fundamentals such as the importance of team, margins, accounting, managing refrigerated logistics, raising capital through partners who believe in the product, handling manufacturing and formulation mistakes, delegating social media to his brother, and scaling carefully one account at a time while staying calm and operating in solution mode.
⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/2026-workshop-waitlist
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Juju’s Protein Snack on Instagram: https://www.instagram.com/jujusproteinsnacks/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
00:00 Protein Snacks Boom + Meet Juju’s Founder Julian Hattem
01:40 From Personal Trainer to CPG Leap: Shutting Down the Gym
05:56 New Innovation: Freeze-Dried Cookie Dough Bites for Shelf Stability
10:22 Clean Macros Breakdown: Keto-Friendly, Low Sugar, High Protein
14:24 Branding That Pops: Fun Colors, 2-Second Hook & Clean Label Trust
18:27 Surviving CPG: Team, Margins, and Scaling Without Going Broke
20:36 First Retail Wins: Popeye’s, IGA, Metro—and Getting Buyers to Call You
25:56 Freeze-Dried Pivot: Shelf-Stable Snacking & New Tech
32:05 Founder Mindset: Staying Calm, Managing Cash Flow & Clean Accounting
39:13 The Volume Game: Margins, Manufacturing Costs & Co-Packer Tradeoffs
43:06 Final Takeaways: Belief, Plan, Team, and Relentless Action
How do you take a "fun" idea from a home kitchen to retail shelves across the country?
In this episode, I’m joined by Jenny Yu, co-founder of Ohme Foods, a Vancouver-based brand revolutionizing the healthy snack space with freeze-dried innovation. Jenny shares the raw, behind-the-scenes story of how she and her husband pivoted their brand name, bootstrapped their growth while working full-time jobs, and navigated the steep learning curve of retail expansion.
If you are a product founder wondering how to balance "on-trend" innovation with the strict financial realities of CPG, this conversation is a masterclass in resilience and strategic agility.
- The "Accidental" Business: How a New Year’s resolution and a message from a local cafe turned a weekend hobby into a wholesale brand.
- The Rebranding Mistake: Why Jenny changed her company name from "Oatme" to "Ohme" and the importance of avoiding confusing brand names for retail success.
- Bootstrapping Strategy: Why they chose not to quit their day jobs immediately and how that financial safety net allowed them to reinvest in the brand.
- The Realities of Retail: Navigating the "hardest part" of business—figuring out pricing, margins, and the cost of goods sold (COGS).
- Innovation & Trends: How Ohme stays relevant by combining "cool ideas" with massive market trends like protein and probiotics.
Don’t forget to SUBSCRIBE for more deep dives into the strategy behind successful product brands.
⚡️Join the waitlist to be notified about our monthly workshops ➡️https://learn.rectified.co/2026-workshop-waitlist
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Ohme’s Website: https://www.ohmefoods.com/
Ohme on Instagram: https://www.instagram.com/ohmefoods
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
Chapters:
00:00 Introduction to Omi Foods
03:12 The Journey of Health and Wellness
06:16 Evolution of Omi Foods
09:03 Challenges in the Food Industry
12:11 Funding and Financial Strategies
15:13 Innovation and Product Development
17:20 Creating a Joyful Brand Identity
20:18 Omnichannel Marketing Strategies
24:36 The Power of Customer Connection
27:08 The Benefits of Co-Founding
29:09 Personal Growth Through Entrepreneurship
Unleash the potential of your physical product brand! Today, we’re doing something a little different. After a poll on Instagram, you asked for more personal content, so I’m sitting in the guest seat!
In this episode, I'm being interviewed by my producer, Charles (Speak Up Studio). We’re pulling back the curtain on the journey behind The Rectified Podcast and what it really looks like to build a brand in today’s Direct-to-Consumer (D2C) and retail landscape.
We’re diving into:
- Family Business Lessons: What I learned working with my father for 11 years.
- The Lebanese Touch: How resilience and navigating uncertainty shaped my business.
- Why Product Brands? The reason I focused my strategy on physical goods over services.
- Founder Mindset: The truth about the "entrepreneurial rollercoaster" and cash flow.
- The Future of Rectified: My new founder community and upcoming workshops.
Stop the "trial and error" cycle. SUBSCRIBE to get actionable insights every week and turn your vision into a scalable, profitable reality.
Join the Journey:
- Free Founder Community: community.rectified.co/scalepartner
- Workshop Waitlist: https://learn.rectified.co/2026-workshop-waitlist
- 100th Episode Live Event (Montreal): [Link]
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
00:00 Introduction and Episode Overview
04:29 Working with Family: Challenges and Insights
14:06 Moving to Montreal and Starting Over
19:47 Understanding Product-Based Business Strategies
22:44 Launching a Podcast: From Blog to Audio
26:32 Building a Community for Entrepreneurs
31:54 Celebrating the 100th Podcast Episode
34:26 Final Thoughts and Audience Engagement
What does it actually look like to build a brand in real-time before you even have a product to sell?
In this episode of the Rectified Podcast, Sandy sits down with Martin McNicholl, a former Canadian Armed Forces member and tech entrepreneur who exited his successful cloud solutions company to start a whiskey distillery. Martin is currently in the "waiting period". He’s documenting every step of the process long before the first bottle hits the shelf.
We dive deep into why documenting is the ultimate marketing strategy for modern founders, the importance of standard operating procedures (SOPs), and Martin's philosophy on why "Sales is vanity, Profit is sanity, and Cash is king."
In this episode, you’ll learn:
- The Power of Building in Public: Why Martin is acting as a media company first and a distillery second.
- The "Stop Doing" List: A productivity hack for entrepreneurs to scale by delegating what they hate.
- Transitioning Industries: How to bring skills from the military and tech into the world of physical products and agriculture.
- Managing the "Critical Path": How Martin used project management to fix production bottlenecks in the distillery.
- Surrounding Yourself with Experts: Why you don't need to know everything if you know who to ask.
If you are a product founder or an entrepreneur currently in the "unpolished" phase of your journey, this conversation will give you the perspective you need to keep building.
⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/2026-workshop-waitlist
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Distillerie des Cantons’ Website: https://www.distilleriedescantons.ca/
Martin on LinkedIn: https://www.linkedin.com/in/martinmcnicoll/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
Chapters: 00:00 - Introduction: Meet Martin McNicholl 04:50 - The Trigger: Why Martin Left a Secure Career to Start a Business 07:30 - The Risks of the Service Industry vs. Product Businesses 12:40 - The Power of SOPs: Bringing Military Discipline to Whiskey 15:00 - Exiting a Tech Company 18:45 - The "Aha" Moment in Scotland: Why Start a Distillery? 25:30 - Why Every Company Must Be a Media Company First 28:45 - Managing the 3-Year Wait32:15 - Sales is Vanity, Profit is Sanity, Cash is King 36:00 - Using Tech & Data to Optimize an Old-World Industry 41:20 - Solving the "Critical Path" in Production 45:10 - Martin’s Advice for New Product Founders 48:30 - Life is a Road, Not a Destination
In this first episode of 2026, we’re diving deep into Fashion for Entrepreneurs and the "Invisible Tax" you might be paying if your personal branding isn't on point.
Joining us is fashion entrepreneur Sarah Khatib to break down exactly how your professional grooming—including your outfits, hair, and makeup—directly impacts your ability to land promotions and close high-ticket deals.
Most entrepreneurs focus entirely on their product, but in 2026, you are the brand asset. We discuss the ROI of style and why "dressing for success" is no longer a cliché. It’s a measurable business strategy.
🚀 What you’ll learn in this episode:
- Why the business world decide your worth before you even open your mouth.
- How subtle changes in grooming can speed up your career trajectory.
- How to align your hair and makeup with your business values to build trust.
- 2026 Fashion Trends: What high-performance entrepreneurs are wearing this year to command authority.
⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/2026-workshop-waitlist
⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Sarah on Instagram: https://www.instagram.com/thesarahkhatib/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
Chapters:
00:00 Introduction and welcome to the podcast
05:12 Sarah Khatib's journey in the fashion industry
12:45 The impact of grooming on career growth
24:38 Structuring your business wardrobe
35:20 Wardrobe investments that pay off
Dragons’ Den startup founder Joseph Karam shares how Bello built a smart water dispenser and scaled a product-based hardware business.
From Dragons’ Den to market, this episode breaks down the real challenges of building and scaling a startup.
In this episode of The Rectified Podcast, host Sandy Dedeian sits down with Joseph Karam, co-founder of Bello, a Dragons’ Den–backed startup reinventing hydration with a smart countertop water dispenser.
Joseph shares what really happens after Dragons’ Den, why deals aren’t always binding, and how Bello went from a 3D-printed prototype to a fully manufactured product now scaling in the market. This is an honest conversation about building a product-based startup, managing inventory, running paid ads, and avoiding the mistakes that kill hardware businesses.
In this episode, we cover:
- What happens after Dragons’ Den (behind the scenes)
- How Bello built a smart water dispenser startup
- The real challenges of hardware startups
- Scaling a product-based business with paid ads
- Paid ads vs organic marketing for startups
- Selling out inventory and managing cash flow
- Working with family in business and investor pressure
- Why hydration is a billion-dollar opportunity
- The future of functional drinks and personalized health
This episode is ideal for startup founders, entrepreneurs, and product-based business owners who want practical insights into scaling physical products, running ads profitably, and building a brand that lasts.
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Belllo’s Website: https://origenseawater.com/
Bello on Instagram: https://www.instagram.com/biainilinyc/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
Chapters:
00:00 Introduction and Guest Welcome
00:19 Introducing Bello: The Innovative Water Dispenser
02:23 The Origin Story: From Dragons' Den to Market
03:07 Joining the Family Business
07:43 Challenges and Strategies in Hardware Startups
08:24 Marketing and Sales Tactics
12:04 Balancing Inventory and Demand
16:29 Working with Family: The Dynamics and Lessons
21:36 Balancing Growth and Quality
22:05 Identifying Market Potential
23:52 Expanding Beyond Quebec
25:44 Innovations in Filtration
27:24 Future Plans and Inventory
29:15 Outcome-Based Capsules
36:31 Marketing Strategies and Trends
40:49 Recommended Reads and Podcasts
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
In this episode of The Rectified Podcast, Sandy reconnects with Lorie Dishoyan — founder of Maison Branding Marketing Agency — for a deep, honest conversation about what’s actually working in marketing today.
Lorie walks us through her journey from PR to launching Maison Branding, and breaks down how social media has evolved from curated perfection to the era of authentic, organic content. We talk about why micro-influencers are winning, how AI is reshaping content creation, and what brands must focus on to grow in 2025 and beyond.
Whether you're a founder, marketer, or content creator, this episode is packed with actionable insights you can start using right away.
✨ In this episode, we cover:
- How Lorie transitioned from PR to building a successful marketing agency
- Why organic, real content is outperforming polished brand campaigns
- The rise of micro-influencers (and how to work with them effectively)
- How AI is changing marketing workflows and brand strategies
- What small & medium businesses should focus on to grow through content
- Practical tips for staying relevant in an oversaturated digital landscape
Maison Branding’s Website: https://origenseawater.com/Maison Branding on Instagram: https://www.instagram.com/biainilinyc/
Canada Luggage Depot: https://www.canadaluggagedepot.ca/Nanor: https://nanorcollection.ca/
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
Chapters:
00:00 Welcome to Rectified Podcast
00:31 Meet Lorie Dishoyan: Founder of Maison Branding
02:15 The Shift to Organic Content in Social Media
06:57 The Role of Micro-Influencers
08:34 Challenges and Misconceptions in Influencer Marketing
16:41 The Rise of AI in Marketing
18:45 AI's Impact on Visual Content
20:15 The Cost of Quality AI Content22:16 Rapid Fire Questions
23:38 Underrated Social Media Strategies
27:04 Going Viral: Risks and Rewards
30:15 Favorite Creator Brands
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Use code RECTIFIED 20 for 25% ➡️
In this episode of The Rectified Podcast, we sit down with Serge Maghalian and Michael Rockwell, the innovative founders of Origen Seawater. They share the fascinating journey behind their product— an organically sourced seawater electrolyte drink packed with over 92 minerals for optimal hydration and performance.
Learn how Origen Seawater stands out in the market with its direct-from-France, highly bioavailable mineral content, and how the founders pivoted their business strategy from direct-to-consumer to retail success. Tune in to discover their insights on wellness, customer engagement, and future expansion plans.
Origen’s Website: https://origenseawater.com/Origen on Instagram: https://www.instagram.com/biainilinyc/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
Chapters:
00:00 Introduction and Guest Welcome
00:44 What is Origin Seawater?
01:31 Product Composition and Source
03:09 Usage and Convenience
05:48 Morning Routine and Personal Preferences
08:24 Founders' Journey and Product Development
14:27 Marketing and Community Building
22:15 Contaminated Salts and Health Trends
23:26 Building a Product-Based Brand
23:49 Montreal as a Test Market
24:32 Positive Feedback from Users
25:23 The Unique Benefits of Origin Electrolytes
26:42 The Science and Marketing of Origin
28:45 Introducing the Prototype Water
33:09 Future Plans and Expansion
35:00 The Importance of Water Security
39:09 Staying Inspired and Grounded as Founders
41:23 Proudest Moments and Community Support
46:14 Where to Find Origin Products
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Use code THANKYOUSANDY for 25% ➡️ https://www.biainili.com/
In this episode of the Rectified Podcast, Sandy is having a discussion with Victoria Arakelyan, and Astrid Sarkissian to discuss their entrepreneurial journeys, focusing on their respective brands.
They explore the importance of collaboration, the challenges of running a business, and the cultural inspirations behind their products. The conversation highlights their shared Armenian heritage and how it influences their work, as well as their strategies for growth and market presence.
Chapters
00:00 Introduction to Founders and Their Brands
02:02 Victoria's Journey with Bia Nili
05:59 Astrid's Artistic Ventures
09:56 The Collaboration Story
11:59 Navigating the Business Landscape
16:02 Product Development and Future Goals
19:59 Challenges and Opportunities in Business
23:57 Sales Strategies and Market Presence
28:01 Closing Thoughts and Future Plans
Bianilii’s Website: https://www.biainili.com/
Biainili on Instagram: https://www.instagram.com/biainilinyc/
Astrid’s website: https://shop.astridsarkissian.com/
Astrid on Instagram: https://www.instagram.com/astridsarkissian/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Use code RECTIFIED for 15% of Torshi ➡️ https://torshi.com/
In this episode of the Rectified Podcast, Sandy Dedeian interviews Metin Mugadam, the general manager of Torshi Foods. They discuss the origins of Torshi, a Persian-style pickle, and how the brand was developed to cater to the Canadian market.
Metin shares insights on branding, marketing strategies, and the challenges of logistics in the food industry. He emphasizes the importance of starting small, testing products at farmers' markets, and the balance between product quality and branding.
The conversation also touches on the significance of customer feedback and the realities of running a food-based business.
Chapters
00:00 Introduction to Torshi Foods
02:09 The Origin Story of Torshi Foods
05:28 Branding and Positioning as a Premium Product
11:41 Marketing Strategies and Customer Engagement
19:54 Influencer Partnerships and Lessons Learned
20:23 Influencer Marketing: Lessons Learned
28:12 Logistics and Production Challenges
36:10 Testing Products at Farmers Markets
Torshi’s Website: https://www.saydejabra.com/
Torshi on Instagram: https://www.instagram.com/saydejabraphotography/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
In this episode of the Rectified podcast, host Sandy welcomes Sayde Jabra, a renowned photographer known for her work with top brands in Lebanon and Montreal.
Sayde shares her inspiring journey of transitioning from Lebanon to Canada with her family just before the COVID-19 pandemic. She talks about her challenges, how she re-established her career in a new country, and the importance of perseverance and passion in her work.
The conversation also dives into practical advice for product photography, the impact of AI on the profession, and how smaller brands can create effective visual content. Tune in to hear valuable insights on branding, photography, and maintaining authenticity in your business.
Sayde’s Website: https://www.saydejabra.com/Sayde on Instagram: https://www.instagram.com/saydejabraphotography/
Lights recommended by Sayde: https://amzn.to/4o8NtIX
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
00:00 Introduction and Guest Welcome
00:43 Sayde's Journey from Lebanon to Montreal
03:01 Overcoming Challenges and Building Connections
06:28 Photography Tips for Brands and Products
13:30 Practical Advice for DIY Photography
16:23 Neutral Filters for Photography
17:18 Lighting Tips for Dark Environments
18:55 The Impact of AI on Photography
20:26 The Human Touch in Photography
23:35 Audience Questions and AI in Fashion
28:58 Final Advice for Brands
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
In this episode of the Rectified podcast, I’m having a conversation with Edmond Matar, a former commercial banker with over 20 years of experience who now helps small businesses secure financing and scale their operations.
Covering everything from evaluating business plans and securing various types of loans to the importance of good credit and the resilience required for entrepreneurial success, this episode is a treasure trove of advice for product-based business founders. Edmond shares insightful stories about businesses that have successfully scaled and offers practical tips for navigating the financial landscape to grow your brand effectively.
Rainwater Capital: https://www.linkedin.com/company/rainwatercapital/Edmond on LinkedIn: https://www.linkedin.com/in/edmondmatar/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
00:00 Welcome to Rectified Podcast
00:37 Meet Edmond Matar: Helping Brands Scale
00:44 Understanding Business Financing
02:37 The Importance of Diversified Clients
03:48 Join the Scale Partner Community
04:14 What Banks Look for in Businesses
07:19 Financing for Startups
13:16 Good Debt vs. Bad Debt in Business
16:47 Success Stories and Long-Term Growth
20:20 The Reality of Entrepreneurship
20:43 A Startup Story: The Collapse of a Partner
21:24 The Hard Work Behind Success
22:22 The Importance of Community and Support
23:08 Resilience and Discipline in Business
25:13 Navigating Banking and Finance
29:21 The Role of a Financial Consultant
37:32 Final Advice for Entrepreneurs
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Use code RECTIFIED for 15% off Encircled
In this episode of Rectified Podcast, we’re having a conversation with Kristi Soomer, founder of the Canadian brand Encircled. We delve into the challenges her business faces due to recent changes in US tariff laws impacting Canadian businesses.
Kristi discusses the significant impact of the tariff policy changes on her sales. The conversation also covers strategies to mitigate these challenges, including increased focus on Canadian sales and exploring US warehousing. Kristi shares insights into the complexities small businesses encounter and the importance of community support during difficult times.
00:00 Introduction and Special Episode Announcement
00:23 Meet Kristi Soomer: Founder of Encircled
01:37 The Story Behind Encircled
03:11 From Management Consulting to Entrepreneurship
05:38 Challenges Facing Canadian Businesses
06:33 Impact of Tariff Changes on Encircled
08:51 Navigating Compliance and Tariffs
15:34 Strategies for Overcoming Business Hurdles
17:43 Future Plans and Hopes for Encircled
23:09 Support Canadian Businesses This Holiday Season
Encircled’s Website: https://www.encircled.ca/
Encircled on Instagram: https://www.instagram.com/encircled_/
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In this special episode of the Rectified podcast, recorded in Beirut, Lebanon, I sit down with Cynthia Bouchakjian, founder of C by Cynthia.
Cynthia shares the inspiring story of how she turned her passion for designing accessories and bags into a thriving business. She discusses the craftsmanship behind her products, all of which are produced locally in Lebanon using materials sourced from Italy.
She also discusses the challenges and rewards of running a business in Lebanon, her approach to marketing through social media, and the importance of authenticity. Finally, she shares insights into her design process, the evolution of her business, and advice for aspiring entrepreneurs.
C by Cynthia’s Website: https://cbycynthia.com/
C by Cynthia on Instagram: https://www.instagram.com/cbycynthia
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
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00:00 Introduction and Guest Announcement
00:41 The Origin of C by Cynthia
01:21 Production and Supervision in Beirut
03:08 Challenges and Resilience in Lebanon
07:33 Marketing Strategies and Customer Engagement
13:29 Client Rebranding Insights
14:05 Design Inspirations and Practicality
15:45 Venturing into Footwear
16:18 Audience Reactions and Market Strategy
17:59 Navigating Competition and Originality
22:46 Production and Financial Management
25:12 Global Reach and Future Expansion
26:27 Conclusion and Contact Information
In this episode of The Rectified Podcast, Sandy sits down with Christina Shaya, founder of Toon Olive Oil, a premium olive oil brand rooted in Lebanese heritage and purpose. Christina shares her inspiring journey from corporate risk management to entrepreneurship, building a brand that celebrates culture, supports local farmers, and delivers the highest quality olive oil to conscious consumers.
Discover how Christina:
✅ Turned her Lebanese & Palestinian roots into a powerful brand story
✅ Built a direct-to-consumer olive oil business in a competitive market
✅ Partners with Fair Trade Lebanon to empower small cooperatives
✅ Aims for B Corp certification while maintaining premium quality
✅ Uses storytelling to create a purpose-driven brand
If you love stories about entrepreneurship, heritage, and social impact, this episode is for you!
Use promo code RECTIFIED for a special discount on Toon Olive Oil.
Toon’s Website: https://toonfoods.com/
Toon on Instagram: https://www.instagram.com/toonoliveoil/
Toon on TikTok: https://www.tiktok.com/@toonoliveoil
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: RECTIFIED for 15% off
In this episode of the Rectified Podcast, we are joined by Tamar Panossian, co-founder of 57 Végan. Tamar shares the fascinating story of how her mother's Mediterranean restaurant transitioned to a thriving vegan establishment.
Discover the innovative recipes, business challenges, and the journey of getting their vegan products onto the shelves of major grocery stores.
Tamar also gives insights into working with limited funds, managing a family business, and the upcoming rebranding and expansion of their product line. Tune in to learn about the perseverance and passion behind 57 Végan's success.
00:00 Introduction and Guest Welcome
00:28 The Origin Story of 57 Végane
01:15 Transition to Vegan and Business Growth
03:44 Challenges and Lessons Learned
06:27 Marketing Strategies and Distribution
15:41 Working with Family
18:11 Target Audience and Market Perception
24:10 Team Dynamics and Future Plans
27:19 Conclusion and Final Thoughts
57 Végane Website: https://57vegane.com/
57 Végane on Instagram: https://www.instagram.com/57vegane
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: RECTIFIED15 for 15% off
In this episode of the Rectified Podcast, I’m having a conversation with Julia Kirouac, the founder of Nud Fud. Julia shares the inspiration behind her brand, which focuses on producing clean, wholesome, and 'nude' food products.
As a holistic nutritionist, she explains the importance of looking at the body as a whole and how diet plays a crucial role in overall health. Julia also discusses her journey from individual nutritional consulting to creating her own food brand, the challenges of scaling a food business, and her views on leveraging social media for marketing.
Tune in to learn about her holistic approach to nutrition, the creation of Nud Fud, and valuable insights into the food industry.
Nud Fud Website: https://www.nudfud.com/
Nud Fud on Instagram: https://www.instagram.com/nudfud/
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: RECTIFIED for 15% off
Join me as I sit down with Jackie Prince, the founder of Guests on Earth, and discover the journey behind creating the best-smelling, best-looking, and hardest-working non-toxic cleaning products on the market.
Are you ready to build a massive, non-toxic, sustainable brand from scratch? In this video, we'll take you on a journey to creating a successful brand that benefits the environment and resonates with your target audience. From defining your brand's mission and values to creating a marketing strategy that drives results, we'll cover it all.
Whether you're an entrepreneur, startup founder, or small business owner, this video is for you. Get ready to learn the secrets of building a sustainable brand that makes a positive impact on the planet. Tune in now and let's get started!
Guests on Earth Website: https://www.guestsonearth.com/
Guests on Earth on Instagram: https://www.instagram.com/guestsonearth/
Guests on Earth on TikTok: https://www.tiktok.com/@guestsonearth
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: THERECTIFIEDPODCAST for 10% off
In this episode of the Rectified podcast, my guest is Clara Yalmanian, co-founder of Nayiri Jewelry. Clara discusses the inspiration behind the Armenian-made brand Nayiri, highlighting its meaning 'land of many rivers' and its rebranding journey.
The discussion touches on how the brand began from Clara’s personal wish to create artisan jewelry in Armenia, emphasizing the craftsmanship and affordable pricing due to local material costs.
Clara shares her personal and entrepreneurial backstory, including her impact-driven mission to support displaced Armenian goldsmiths from Lebanon and Syria by providing sustainable livelihoods. She explains the design and production process, marketing strategies, target audience, and how Nayiri maintains competitive pricing.
Clara also discusses the cultural differences in gold jewelry preferences between Middle Eastern and European markets, and how Nayiri adapts to these.
The episode concludes with insights into Clara's supportive community, business challenges, and how the brand differentiates itself by focusing on value and sustainability through recycled materials.
Nayiri Website: https://nayirijewelry.com/
Nayiri on Instagram: https://www.instagram.com/nayiri.jewelry/
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: PROMO1642 for 15% off
Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand.
Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product that stands out for its quality and Canadian roots.
Poulain also opens up about his valuable experience on Dragons' Den, leveraging social media, and successfully navigating the complex landscape of distribution and financing. Tune in for a comprehensive discussion on innovation, perseverance, and the strategic moves that propelled 1642 to success. Don’t miss out on this inspiring entrepreneurial story!
1642 Website: https://en.1642.ca/
Bastien on Instagram: https://www.instagram.com/bastienpoulain/
1642 on Instagram: https://www.instagram.com/1642.ca/
1642 Facebook Group: https://www.facebook.com/groups/3113798508655433
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
Welcome to a new episode of the Rectified Podcast! Join us as we delve into the world of copywriting with expert Evelina Kaganovich.
In this episode, Evelina shares her journey into copywriting, the importance of understanding your audience, and how strategic copy can impact your marketing efforts.
Learn practical tips on tailoring your content for different platforms, leveraging AI tools, and ensuring consistency in your brand voice. Discover real-life examples of how small tweaks in copy can lead to significant conversions.
00:00 Welcome and Introduction
00:48 What is Copywriting?
01:35 The Importance of Understanding Your Audience
02:38 Evelina's Journey into Copywriting
05:12 Effective Copywriting Strategies
21:48 Using AI in Copywriting
30:39 Working with Evelina
32:41 Conclusion and Farewell
Evelina’s Website: http://www.evelinakreative.com/
Evelina on LinkedIn: https://www.linkedin.com/in/evelinakreative/
Email subject line swipe file: https://evelinakreative.ac-page.com/subject-line-swipe-file-for-fashionpreneurs
How to hire a copywriter guide: https://evelinakreative.ac-page.com/guide-to-hire-a-copywriter
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: rectifiedpodcast
In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir.
Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha.
Through resilience and determination, Lisa has navigated various challenges, including appearing on Dragons' Den and coping with economic uncertainties. She emphasizes the importance of creativity, effective use of social media, and community support in growing her business.
Leeza also introduces her new venture, Parched, a canned water product with added electrolytes from BC's fresh mountain water. Tune in to learn more about the growing popularity of fermented foods and the importance of good gut health.
00:00 Introduction and Guest Welcome
00:22 What is Happy Gut?
01:09 The Difference Between Water Kefir and Other Fermented Products
02:59 Lisa's Journey to Founding Happy Gut
05:01 Starting and Growing the Business
07:05 Challenges and Perseverance
08:59 Marketing and Social Media Strategies
14:43 Customer Engagement and Success Stories
24:08 Navigating Economic Challenges
27:20 New Ventures and Future Plans
29:09 Conclusion and Farewell
Happy Gut’s Website: https://happygutpro.com/
Happy Gut on Instagram:https://www.instagram.com/happygutpro
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, my guest is Kevin Joseph, a seasoned retail expert with extensive experience with brands like PepsiCo, Kind Bar, and various startups. Kevin shares insights on why direct-to-consumer (DTC) e-commerce brands should consider expanding into retail. He discusses the long-term profitability of retail, the benefits of reaching new audiences, and common pitfalls to avoid. Kevin also explains when and how a DTC brand should strategically plan their move into retail, touching on topics like product pricing, packaging, and supply chain logistics. The episode serves as a comprehensive guide for DTC brands aiming to thrive in the retail landscape.00:00 Introduction to the Rectified Podcast00:20 Meet Kevin Joseph: Retail Expert00:36 Why DTC Brands Should Consider Retail04:42 Challenges and Strategies for Retail Success06:55 The Importance of Retail Strategy and Execution11:12 Navigating Retail Partnerships and Operations14:04 Getting Your Product into Major Retailers22:32 The Role of Relationships in Retail Success38:52 Final Advice for Brands Entering Retail42:07 Conclusion and Contact InformationPerpetual CPG’s Website: https://www.perpetualcpg.com/Kevin on LinkedIn: https://www.linkedin.com/in/kmjoseph/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
Join us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and wellbeing.
Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights on the health benefits of cold plunging, the process of developing their unique products, early business challenges, securing funding on Dragon's Den, and the company’s future direction.
Learn about marketing strategies, customer experiences, and the exciting potential of plunge parties. This episode is packed with valuable advice for entrepreneurs and those interested in holistic wellness. Tune in to learn more about Coldture's journey and what's next for the company.
00:00 Introduction and Guest Welcome
00:25 The Coldture Origin Story
01:21 Cold Plunge Trend and Personal Journey
05:29 Health Benefits of Cold Plunging
07:51 Starting the Coldture Business
11:13 First Customer and Early Challenges
14:57 Funding and Dragon's Den Experience
17:52 Continuing the Journey with the Dragon
18:23 Marketing Strategies and Channels
20:17 Understanding the Customer Base
21:15 Addressing Market Trends and Diversification
24:09 Future Vision for Coldture
27:42 Advice for Aspiring Entrepreneurs
33:08 Recommended Books and Podcasts
34:57 Conclusion and Farewell
Coldture’s Website:https://coldture.com/
Coldture on Instagram:https://www.instagram.com/coldture
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: therectifiedpodcast20 ➡️https://mateina.ca/discount/therectifiedpodcast20
In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate.
He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and focus Yerba Mate provides and the cultural significance of the drink.
He also touches on overcoming challenges, the importance of community, and the strategic partnerships with Tiny and Andrew Huberman that have helped Mateina expand in North America.
Tune in to discover Nicolas Beaupre’s inspiring entrepreneurial journey and the plans for Mateina.
00:00 Introduction and Guest Welcome
00:42 Discovering Maté in Lebanon
02:02 Nicolas' Journey to South America
05:43 Founding Mateina
07:31 Creating a Unique Brand
08:57 Expanding to Ready-to-Drink Products
12:50 Partnership with Andrew Huberman
18:02 Advice for Aspiring Entrepreneurs
25:06 Marketing Strategies and Community Building
29:31 Future Plans and Conclusion
Mateina’s Website: https://mateina.ca/discount/therectifiedpodcast20
Mateina on Instagram:https://www.instagram.com/mateina/
Mateina on Tiktok: https://www.tiktok.com/@drinkmateina
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, we sit down with Savonne Anderson, founder of Aya Paper Company. Join us as Savonne shares her inspiring story of launching and growing a sustainable greeting card business in the digital age. Learn about her journey from a graphic designer to an entrepreneur, her passion for creating meaningful and authentic products, and her strategies for business growth.
Savonne opens up about the impact of social media, the importance of building community, and how intuition has guided her business decisions. Discover how Aya Paper Co. thrives by addressing industry gaps and connecting deeply with its customers.
Aya Paper Co’s Website: https://ayapaper.co/
Savonne on Instagram:https://www.instagram.com/simply.savonne/
Aya Paper Co on Instagram: https://www.instagram.com/ayapaper.co
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, our guest is Katrina Owens, founder of Knockout Marketing Directive Agency. Katrina provides valuable insights on building a personal brand and leveraging public relations to grow your business.
Discover practical tips for integrating personal branding into your routine, the importance of founder-focused brands, and strategies for securing speaking opportunities and investments.
Learn about effective social media use, the significance of engagement metrics, and how to create authentic, engaging content. Tune in for actionable advice and a step-by-step guide to developing an effective PR strategy for entrepreneurs and small business owners.
Knockout Directive’s Website: https://www.knockoutdirective.com/
Katrina on Instagram:https://www.instagram.com/knockoutdirective/
Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/
Subscribe to Katrina’s VIP email list: https://knockoutdirective.myflodesk.com/opt-in?fbclid=PAZXh0bgNhZW0CMTEAAaaaedJgS4nem55dOL14TTd29Hdm6jOm_CAv_dqBhevfXoomQ5pL-zb-E-4_aem_e2pXOnMNJAOdcCBNREWHsw
Find me here: Instagram:https://www.instagram.com/sandydedeian/ TikTok:https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
In this episode of the Rectified Podcast, I’m having a conversation with Inder Bedi, founder of Bedi Studios, to discuss the evolution of sustainable fashion and the challenges of building a brand in today's market.
Inder shares his journey from founding Matt & Nat to creating Bedi Studios, emphasizing the importance of using recycled materials, improving transparency, and educating consumers about sustainable choices.
Insights are given into how small brands can compete with fast fashion giants by focusing on local production and fair practices. Inder also discusses strategies for scaling a business and maintaining personal connections with customers. The episode is packed with valuable advice for those interested in sustainable fashion and entrepreneurship.Bedi Studios’ Website: https://bedistudios.com/Bedi Studios on Instagram:https://www.instagram.com/bedistudiosBedio Studios on Pinterest: https://ca.pinterest.com/BEDIStudios/Bedi Studios on Facebook: https://www.facebook.com/bedistudios/Bedi Studios on X: https://twitter.com/bedistudios
Find me here: Instagram:https://www.instagram.com/sandydedeian/ TikTok:https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
In this episode of the Rectified Podcast, I’m having a conversation with Meagan Williamson about how businesses can skyrocket their brands using Pinterest as a key marketing tool.
Discover the power of Pinterest for business, content strategies, and the importance of high-quality content. We also discuss Pinterest's evolving platform, ad saturation, and the significance of seasonal planning for major shopping events like Black Friday and the holiday season. Tune in for valuable insights on how to make the most of Pinterest for your business.
Meagan’s Website: https://meaganwilliamson.com/Meagan on Instagram:https://www.instagram.com/meaganawilliamsonMeagan on Pinterest: https://ca.pinterest.com/rowhousenest/Meagan on Threads: https://www.threads.net/@meaganawilliamsonMeagan on TikTok: https://www.tiktok.com/@meaganawilliamson
Find me here: Instagram:https://www.instagram.com/sandydedeian/ TikTok:https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
In this episode of the Rectified Podcast, host Sandy sits down with Mariela Katz, renowned for her impactful networking events and successful entrepreneurial ventures in Montreal. Mariela shares her journey from starting a marketing agency to the organic growth of her 'Let's Connect' networking events, and her latest business venture, Nutterie.
They discuss the crucial role of networking in entrepreneurship, the cultural differences in business networking, and the challenges and triumphs of building and selling a business. Discover valuable insights and advice for budding entrepreneurs and learn about Mariela's innovative approach to the nuts industry with Nutterie. Don't miss this inspiring conversation packed with actionable tips and personal anecdotes!
Nutterie Website: https://nutterie.com/Nutterie on Instagram:https://www.instagram.com/itsnutterieMariela on Instagram: https://www.instagram.com/ellakatzz/?hl=en
Find me here: Instagram:https://www.instagram.com/sandydedeian/ TikTok:https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
In this episode of the Rectified Podcast, Sandy welcomes back Christopher Dedeyan, a professional speaker and peak performance coach. They delve into imposter syndrome, particularly among entrepreneurs, discussing why high achievers often feel like frauds.
Christopher shares his journey, expertise in coaching top-tier executives and entrepreneurs, and offers crucial advice on managing imposter syndrome. Key topics include the importance of having a clear 'why,' understanding one's skill sets, and surrounding oneself with the right people.
The episode also touches on Christopher's soon-to-be-released book and valuable reading recommendations for entrepreneurs.
Christopher Dedeyan’s Website: https://www.christopherdedeyan.com/Christopher on Instagram:https://www.instagram.com/christopherdedeyan/Christopher on TikTok: https://www.tiktok.com/@christopherdedeyanChristopher’s book “Play for Profit”: https://amzn.to/3SDzOwi
Find Sandy here: Instagram:https://www.instagram.com/sandydedeian/ TikTok:https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
In this episode of the Rectified Podcast, I’m having a conversation with Roxane Champagne Duval, founder of Alea Protection.
Roxane shares her journey in creating a brand focused on making clean, sustainable, and accessible period products. With a mission to provide healthier options made from organic cotton, Alea Protection innovates by offering vending machine solutions for businesses, schools, and organizations.
Roxane also discusses the new Canadian legislation mandating free period products in federally regulated entities and how Alea Protection is leveraging this law. From her entrepreneurial background to her marketing strategies and challenges faced, Roxane provides valuable insights into the impact of Alea Protection on the community and the broader market.
Alea Protection’s Website: https://www.aleaprotection.com/Alea Protection on Instagram:https://www.instagram.com/aleaprotection/Alea Protection on TikTok: https://www.tiktok.com/@aleaprotection
Find me here: Instagram:https://www.instagram.com/sandydedeian/ TikTok:https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
In this episode of the Rectified Podcast, we dive into the world of sustainable period and personal care with Marilyn Austin, co-founder of Hempress Hygienics. Marilyn shares how the company was started as a college project, their journey through setbacks and legal issues, and the innovative use of hemp in their products, making them more sustainable and less harmful than traditional period care products. Learn about the challenges and triumphs of creating a new product from scratch, the strategic partnership that helped them grow, and their plans for global retail expansion.Hempress Hygienics’s Website: https://hempresshygienics.com/Hempress Hygienics on Instagram:https://www.instagram.com/hempresshygienicsHempress Hygienics on TikTok: https://www.tiktok.com/@hempresshygienics
Find me here: Instagram:https://www.instagram.com/sandydedeian/ TikTok:https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
Join us in this episode of the Rectified Podcast as we sit down with Trina Assur and Gabrielle Gomes, the co-founders of Dinner Service New York. Discover how they transformed their passion for sustainability into a unique apparel brand that collaborates with up-and-coming artists and cultural icons. Learn about their journey from their corporate careers to creating a brand built on transparency, ethical supply chains, and innovative design. Tune in to hear about their challenges, triumphs, and future plans for revolutionizing the fashion industry.
Dinner Service New York’s Website: https://dinnerserviceny.com/
Dinner Service New York on Instagram: https://www.instagram.com/dinnerserviceny/
Find me here:
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TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
Welcome back to another episode of the Rectified Podcast! Our guest today is Mike Pilkington, co-founder of Key Sparkling Water. Mike shares the inspiring story behind the creation of Key Sparkling Water and how it addresses consumer needs in a crowded market. He discusses using real fruit and carefully considered carbonation levels to create a unique beverage. Mike also touches on brand development, marketing strategies, and lessons learned from previous ventures. Tune in to hear about their journey, experiences, and insights into building a successful beverage brand. Find out where you can buy Key Sparkling Water and how it stands out in today's crowded market.
Key Sparkling Water’s Website: https://keysparklingwater.com/
Key Sparkling Water on Instagram:https://www.instagram.com/keysparklingwater/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, host Sandy interviews Nina Smith, one of the founders of Fri Period, a company that produces sustainable, ethically made, chemical-free period underwear. Nina shares the inspiration behind Fri Period, emphasizing the desire to create an environmentally friendly alternative to single-use period products, spurred by the shocking waste statistics discovered during lockdown.
With a background in human rights law, Nina emphasizes the importance of ethical production and details the development process of the product, including challenges and successes in creating a comfortable, sustainable option for menstruation. The discussion also covers the company's grassroots marketing efforts, their commitment to slow, organic growth, and future funding plans. Nina highlights the educational aspect of their marketing, aiming to foster open discussions about menstruation and women's health.
Fri Period’s Website: https://www.friperiod.com/
Fri Period on Instagram:https://www.instagram.com/friperiod/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, Sandy has a conversation with Cassandra Osborne, founder of Hernest Project. Cassandra shares the origins of her brand, which focuses on sustainable and comfortable clothing for lounging and sleepwear.
Despite initial hesitations about marketing herself as a sustainable brand, Cassandra discusses how her commitment to sustainability has become a core aspect of Hernest's identity.
She shares insights into her journey as an entrepreneur, navigating challenges, and finding success through strategies like email marketing and customer engagement. The conversation touches on the evolving landscape of sustainable fashion, the importance of community building, and Hernest's vision for the future.
Hernest Project’s Website: https://hernestproject.com/
Hernest Project on Instagram:https://www.instagram.com/hernestproject/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, Sandy’s guest, Vivian McCormick, shares insights on her journey from practicing law to entrepreneurship. With a background in law and experience at the Business Development Bank of Canada (BDC), she transitioned to consulting for female founders before co-founding Wilet.
McCormick talks about leveraging capital smartly, starting with a loan from Futurepreneur and transitioning to BDC financing as the business grew. She highlights the importance of understanding end goals in entrepreneurship and sees Wilet as a brand she deeply cares about, akin to raising a child with the intention of it thriving independently in the future.
Wilet’s Website: https://shopwilet.com/
Wilet on Instagram:https://www.instagram.com/shopwilet
Wilet on TikTok: https://www.tiktok.com/@shopwilet
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, Sandy interviews Rachaelle Rempe, the founder of Auraiha Beauty, a sustainable skincare brand. Rachaelle shares her non-linear journey from playing soccer in the US to working in design and ultimately creating her own skincare brand.
She discusses the unique aspects of Auraiha, emphasizing affordability, inclusivity, and sustainability, with a focus on clean ingredients. The conversation delves into Rachaelle's marketing strategies, the challenges of shipping, and her vision for scaling the brand, including the importance of Amazon in reaching a broader audience.
Auraiha’s Website: https://auraiha.com/
Auraiha on Amazon CA: https://www.amazon.ca/stores/Auraiha/page/521C5CD9-4364-4125-B84F-261B427A630F?ref_=ast_bln
Auraiha on Amazin US: https://www.amazon.com/stores/aura%C3%AFha/page/858D3624-7C00-499C-8D0B-489D19228396?ref_=ast_bln
Auraiha on Instagram:https://www.instagram.com/auraiha/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, Sandy interviews Dylan Jones, the CMO of Podium Nutrition. Dylan discusses the importance of a nuanced marketing strategy beyond social media and emphasizes the need to align marketing efforts with the brand's core values and goals, especially focusing on capturing first-party data.
The conversation delves into the intentional branding choices made by Podium Nutrition, from packaging to influencer partnerships, as they navigate the competitive landscape of sports nutrition while remaining rooted in the CrossFit community.
Podium Nutrition’s Website: https://www.321podium.com/
Podium Nutrition on Instagram:https://www.instagram.com/321podium
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of The Rectified Podcast, Sandy interviews Kyle Huber, co-founder of Earthy, a unique supplement brand with a focus on adventure in its social media strategy. They discuss Earthy's unconventional marketing tactics and transparency strategy. Kyle shares insights into their financial journey, including a crowdfunding campaign and a $300,000 pre-seed round. Despite challenges, he emphasizes the significance of supportive partners and a positive mindset in the entrepreneurial journey.
Live Earthy’s Website: https://liveearthy.co/
Live Earthy on Instagram:https://www.instagram.com/live.earthy/
Kyle on Instagram: https://www.instagram.com/adventure_creator/
WeFunder Equity Crowdfund: wefunder.com/earthy
Kyle’s book recommendation: https://amzn.to/4buXdIa
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of The Rectified Podcast, Sandy interviews Mireille Dimitri, the founder of SeedMe, a Montreal-based healthy snack company.
They discuss Mireille's journey from being an accountant to a successful entrepreneur, the challenges of the food industry, the importance of including her kids in the business, and her aspirations for SeedMe.
The episode also covers marketing strategies, community involvement, and Mireille's experience being featured on Global News. Tune in to learn more about SeedMe and Mireille's passion for feeding people with healthy snacks.
SeedMe’s Website: https://seed-me.com/
SeedME on Instagram:https://www.instagram.com/seedmemtl/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of The Rectified Podcast, Sandy Dedeian interviews Jessica Bosman and Bryn Davis Williams, founders of the innovative bra brand Doubl.
The guests discuss the inspiration behind Doubl, which offers a made-to-measure bra experience using 3D image technology. They share insights into their entrepreneurial journey, the integration of AI and technology in the fashion industry, and their strategies for marketing and growth, including utilizing social media, email marketing, and a future Kickstarter-like campaign.
DOUBL’s Website: https://www.doubl.ca/
DOUBL on Instagram:https://www.instagram.com/mydoubl/
DOUBL on TikTok: https://www.tiktok.com/@mydoubl
Jessica’s favorite book: https://amzn.to/47Sxnva
Bryn’s favorite book: https://amzn.to/47rxoWW
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw
📚All the books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of The Rectified Podcast, Sara Feldstein, founder of Barumba Play, shares her journey from being a tax accountant to creating a kids play couch company. She discusses the unexpected challenges she faced during the pandemic, her decision to transition to e-commerce, and the creative process behind developing her unique play couch product.
Sara also touches on the logistics of manufacturing and shipping large products, her marketing strategies, and the unexpected therapeutic benefits of her play couch in aiding physical therapy for children. Despite her success, Sara emphasizes her intention to keep Barumba Play a lifestyle business and shares valuable advice for fellow entrepreneurs, encouraging them to stay focused on numbers and maintain a healthy work-life balance.
Barumba Play Company’s Website: https://revert-tech.com/
Barumba Play Instagram:https://www.instagram.com/reverter0/
Sara’s favorite book: https://amzn.to/3QupwOv
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand:https://www.rectified.co/dtc-founders-mastermind/
In this episode of The Rectified Podcast, host Sandy interviews William Gassner, co-founder of StackInfluence, discussing the current state of influencer marketing. William emphasizes that influencer marketing is not on its way to extinction but acknowledges challenges, particularly the diminishing trust in larger influencers due to perceived insincerity in product promotions.
He highlights the shift towards smaller creators, nano, and micro-influencers, who are seen as more authentic and trustworthy, creating a trend toward "word of mouth marketing at scale." The conversation covers various aspects of influencer marketing, including the different levels of influencers, the evolving social media landscape, and the benefits of working with smaller influencers for both brands and creators. William also provides insights into StackInfluence's platform, which specializes in automated collaborations with nano and micro-influencers, offering brands a scalable and efficient approach to influencer marketing.
Stack influence Website: https://stackinfluence.com/
Stack influence Instagram:https://www.instagram.com/stackinfluence/
William’s favorite book: https://amzn.to/3Qy5cdT
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand:https://www.rectified.co/dtc-founders-mastermind/
In this episode of The Rectified Podcast, Sandy is having a conversation with Jay Davis, founder of Pillow Cube, a specialized pillow for side sleepers. They discuss the importance of sleep, product development, marketing strategies, the role of angel investors, and the efficiency of lean teams in the consumer product industry.
Pillow Cube’s Website: https://www.pillowcube.com/
Pillow Cube’s Instagram:https://www.instagram.com/pillowcube/
Jay’s favorite book: https://amzn.to/3FJqO1M
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand:https://www.rectified.co/dtc-founders-mastermind/
In this episode of The Rectified Podcast, Sandy is having a conversation with Ryan Li, the co-founder of Revert Technology, a company that has developed a product focused on sustainability. The product is an AI-driven device that helps users conserve energy by automatically turning off appliances when they're not in use and turning them back on when needed.
Ryan discusses the challenges and support they received during the product's development, including funding from investors, state grants, and a successful Kickstarter campaign. He also highlights the importance of guidance and mentorship in navigating the entrepreneurial journey, despite his background with an MBA from Yale.
Revert Technology’s Company’s Website: https://revert-tech.com/
Revert Technology’s Instagram:https://www.instagram.com/reverter0/
Ryan’s favorite book: https://amzn.to/3QupwOv
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand:https://www.rectified.co/dtc-founders-mastermind/
In this podcast episode, Sandy welcomes Scott Schwab, co-founder of Mett Naturals, an agri-tech startup in the industrial hemp industry. They discuss the misconceptions surrounding CBD, challenges in marketing CBD products due to regulations, the difficulties in finding banking solutions, and navigating the complex landscape of shipping hemp products across different states. Scott also shares his personal journey and how CBD products have had a positive impact on his life.
Mett Naturals Website: https://mettnaturals.com/en-ca
Mett Naturals Instagram:https://www.instagram.com/mett.naturals/
Mett Naturals TikTok: https://www.tiktok.com/@mett.naturals?lang=en
Scott’s favorite book: https://amzn.to/3ZIeHv1
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand:https://www.rectified.co/dtc-founders-mastermind/
In this episode of The Rectified Podcast, Sandy is having a conversation with Brian Schultz Founder of The Freshwater Pearl Company. Brian, a former corporate professional with 20 years of experience in the hospitality industry, shares how the loss of his mother to breast cancer in 2020 inspired him to leave the corporate world and start the Freshwater Pearl Company. He now creates unique freshwater pearl jewelry and donates 2 percent of gross sales to cancer research and non-profit organizations supporting women and families in need, all while collaborating with influencers and celebrities who share his passion for making a positive impact. Brian's journey from corporate success to entrepreneurship is driven by a deeply personal mission and a commitment to giving back, making his jewelry brand not only unique but also a heartfelt tribute to his mother's legacy.
The Freshwater Pearl Company’s Website: https://thefreshwaterpearlcompany.com/
The Freshwater Pearl Company’s Instagram: https://www.instagram.com/thefreshwaterpearlcompany/
Brian’s favorite book: https://amzn.to/3rhoU4P
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Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/
In this episode of The Rectified Podcast, Sandy is having a conversation with Erica Rankin, Founder and Chief Everything Office of Bro Dough. In this interview, Erica shares her entrepreneurial journey and how she dealt with rejection and challenges. She discusses the importance of authenticity and transparency in building a brand, as well as the impact of sharing her journey on social media. Erica also emphasizes the value of mentorship and the importance of not being afraid to ask for help when needed.
Bro Dough Website: https://eatbrodough.com/
Erica’s LinkedIn: https://www.linkedin.com/in/ericabrodough/
Erica’s Instagram: https://www.instagram.com/eatbrodough/
Erica’s TikTok: https://www.tiktok.com/@eatbrodough
Erica’s favorite book: https://amzn.to/45NxUNQ
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/
In this episode of The Rectified Podcast, Sandy is having a conversation with Wave Wyld, known as the "Queen of Trend Alerts" on TikTok. They talk about the importance of original content while acknowledging that trends can still be strategically used. She also mentions the #tiktokmademebuyit movement and advises product-based businesses to showcase their products, go live, and use TikTok stories to connect with their audience and build a community.
Wave’s Website: https://www.wavewyld.com/
Wave’s TikTok: https://www.tiktok.com/@wavewyld
Wave’s Instagram: https://www.instagram.com/wavewyld/
Wave’s favorite book: https://amzn.to/3QXSVBb
FREE 9 short video formats you can make in under 10 minutes: https://www.wavewyld.com/short-form-videos
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand:https://www.rectified.co/dtc-founders-mastermind/
In this episode of The Rectified Podcast, Sandy is having a conversation with Andrew Neelon about the advantages of transitioning from online to brick-and-mortar retail. Andrew highlights the importance of data analytics and tracking customer behavior in both online and offline channels to optimize the omnichannel experience.
1REC Website: https://www.1rec.co/
Andrew’s LinkedIn:https://www.linkedin.com/in/andrewneelon/
Andrew’s favorite book: https://amzn.to/3QN2Cm3
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn:https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand:https://www.rectified.co/dtc-founders-mastermind/
In this episode of The Rectified Podcast, Sandy is having a conversation with Fabio Zeppilli, co-founder of Bad Monkey and they're talking about how Fabio went from being a lawyer to building a popcorn empire.
Bad Monkey Website: https://badmonkeypopcorn.com/
Bad Monkey's Instagram: https://www.instagram.com/badmonkeypopcorn/
Fabio's favorite book: https://amzn.to/47rxezi
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/
In this episode of The Rectified Podcast, Sandy is having a conversation with Jake Karls, one of the co-founders of Mid Day Squares and they're talking about how Jake, Nick, and Lezlie are building a chocolate empire by sharing everything about their journey with their audiences.
Mid Day Squares Website: https://www.middaysquares.com/
Jake's Instagram: https://www.instagram.com/jakekarls_/
Jake's favorite book: https://amzn.to/3Qtivxy
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/
In episode no.32 of The Rectified Podcast, Sandy is having a conversation with Jimmy Jim, CEO of Sendlane and they're talking about the power of email marketing in increasing a direct-to-consumer brand's sales and their customer's LTV.
Sendlane Website: https://www.sendlane.com/
Jimmy's LinkedIn: https://www.linkedin.com/in/jkimsendlane/
Jimmy's Twitter: https://twitter.com/yojimmykim
Jimmy's favorite book: https://amzn.to/3QeiVYI
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/
In episode no.31 of The Rectified Podcast, Sandy is having a conversation with Arian Radmand, CEO of IgnitePost and they're talking about how to use surprise and delight in your customer journey to create customers for life.
IgnitePost Website: https://www.ignitepost.com/
Arian's Instagram: https://www.instagram.com/aradmand/
Arian's favorite book:
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/
This is episode no.30 of The Rectified Podcast and in this episode, Sandy is having a conversation with Carole Bardasano known as The Digital Buzz, creator of Run Your Instagram Like a CEO course.
Run Your Instagram Like a CEO: https://www.thedigitalbuzzus.com/run-your-instagram-like-a-ceo
Carole's Instagram: https://www.instagram.com/thedigitalbuzz/
Carole's favorite book: https://amzn.to/3rBeY5V
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydede...
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders...
This is episode no.29 of The Rectified Podcast but the very first episode after the re-launch!
In this episode, Sandy is having a conversation with Nima Sotoadeh, founder of Broya, a direct-to-consumer bone broth brand from Canada.
Broya's website: https://broyaliving.com/
Broya's Instagram: https://www.instagram.com/broyaliving/
Nima's favorite book: https://amzn.to/3pCtXft
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/
Today's Guest is Bonnie Wix. She's a brand strategist who believes in selling a feeling and not a product. Listen to this episode and learn about the 4 Vs that define your brand.
You can find Bonnie here:
Website: https://www.bonniewix.com/
Instagram: https://www.instagram.com/bonniewix.biz/
Pinterest: https://www.pinterest.com.au/bonnie_wix/
TikTok: https://www.tiktok.com/@bonnie.wix
Free brain clarity workbook: https://www.bonniewix.com/Brand-Bible-Template
Recommended Books:
When Breath Becomes Air
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
You can find Sandy here:
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
Today's Guest is Bonnie Wix. She's a brand strategist who believes in selling a feeling and not a product. Listen to this episode and learn about the 4 Vs that define your brand.
You can find Bonnie here:
Website: https://www.bonniewix.com/
Instagram: https://www.instagram.com/bonniewix.biz/
Pinterest: https://www.pinterest.com.au/bonnie_wix/
TikTok: https://www.tiktok.com/@bonnie.wix
Free brain clarity workbook: https://www.bonniewix.com/Brand-Bible-Template
Recommended Books:
When Breath Becomes Air
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
You can find Sandy here:
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
Today's Guest is Meera Kothand. She's an email and content marketing strategist for small business owners who aims to help her customers pinpoint their ideal clients and produce customized content and websites that will draw them in. Meera has been doing this type of work for almost seven years now, and though she has built her reputation pristinely, she ended up in this industry by chance. She was originally in international relations and marketing, but after pregnancy and a health scare, she took a sabbatical from this work to recover and decided that she needed something else to occupy her time that she could do from the comfort of her home.
You can find Meera here:
Website: https://www.meerakothand.com/
Instagram: https://www.instagram.com/meerakothand/?hl=en
Facebook: https://www.facebook.com/meerakothand/
Pinterest: https://www.pinterest.ca/meerakothand/_created/
YouTube: https://www.youtube.com/c/meerakothand
Meera's Books: Click here to access
Meera's Free Course: https://www.meerakothand.com/email-lists-newbies/
Recommended Books:
Linchpin: Are You Indispensable?
The War of Art
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
You can find Sandy here:
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
Our guest today is social media and marketing strategist Cara Carosielli. She is here to break down the strategy of creating content for social media and adjusting this content to the specific platform you are utilizing.
You can find Cara here:
Website: https://simplybloomsocial.com/
Instagram: https://www.instagram.com/simplybloomsocial/
Facebook: https://www.facebook.com/simplybloomsocial
TikTok: https://www.tiktok.com/@simplybloomsocial
Pinterest: https://www.pinterest.com/simplybloomsocial/
Recommended Book: The Subtle Art of Not Giving a F****
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
You can find Sandy here:
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
How do you grow your business if you don’t have the funds in your marketing budget to hire a large agency to scale your business? We sat down with Lucas James from Twiz.io and we talked about all the ways you can adopt to grow and scale your business.
You can find Lucas here:
Website: https://twiz.io/
Twitter: https://twitter.com/getagencygo
YouTube: https://www.youtube.com/channel/UCIUGunv3GTfBZn0_4jP3xxg
LinkedIn: https://www.linkedin.com/in/lucascapestany/
TIkTok: https://www.tiktok.com/@agencygo
Recommended Book: Homo Deus by Yuval Noah Harari
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
You can find Sandy here:
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
Marketing automation services provide ease and simplicity to businesses trying to grow their platform by offering tools to create engaging campaigns. Still, these products can often be inaccessible to small-business owners because of the high associated costs. Enter Adrian Tobey, founder of marketing automation and CRM platform Groundhogg and expert in applying a zero-dollar marketing strategy to your marketing campaigns. Tobey believes that you can still see success in your marketing campaigns by implementing marketing strategies without draining your budget. He is here to explain how his approach to a zero-dollar marketing strategy can optimize marketing for your business.
You can find Adrian here:
Website: https://adriantobey.com/
Instagram: https://www.instagram.com/adriantobey/
Twitter: https://twitter.com/adriantobey
Facebook: https://www.facebook.com/adrian.tobey.5/
YouTube: https://www.youtube.com/groundhogg
LinkedIn: https://www.linkedin.com/in/adriantobey/
Recommended Book: The Inside Advantage by Robert H. Bloom
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
You can find Sandy here:
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
Search Engine Optimization is the newest and best way to design your website and content, so it’s accruing the most traffic, in turn getting your business more hits and more sales. Unfortunately, It’s also the least well-understood strategy for many new business owners, so we’ve brought SEO Strategist and Expert, Kim Fischer, to break down what SEO is, how and when to apply it, and what you can do to improve your content marketing today!
You can find Kim Here:
Website: https://13emeraldsmarketing.com/
Instagram: https://www.instagram.com/13emeraldsmarketing/
Pinterest: https://www.pinterest.ca/13EmeraldsMarketing/_created/
Twitter: https://twitter.com/13_emeralds
Facebook: https://www.facebook.com/13emeraldsmarketing
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian
Growing your business on Instagram to the famous 10K follower mark seems almost impossible today. Everyone is telling you that you have to go live, post 4 reels a week, post on stories 5 times a day, use carousels, use hashtags, etc. It can be a complex strategy to navigate for small businesses.
In today's episode, our guest, Sarah Huguet, and I are talking about the best strategies you need to adopt to win on Instagram in 2022.
You can find Sarah Here:
Instagram: https://www.instagram.com/socialandstuff/
Pinterest: https://www.pinterest.ca/socialandstuff_/_created/
Website: https://www.socialandstuff.com/
Click here to get on the waitlist for Social and Stuff Simplified: https://view.flodesk.com/pages/60f869ceb1c4f81045e3ffb7
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian
In today's episode, I'm having a discussion with Alisa Meredith. She's a product marketing and Pinterest pro and in this episode, we talked about Pinterest best practices and what we need to focus on for 2022.
You can find Alisa Here:
Instagram: https://www.instagram.com/alisammeredith/
Twitter: https://twitter.com/alisammeredith
Pinterest: https://www.pinterest.ca/alisammeredith/
LinkedIn: https://www.linkedin.com/in/onlineinboundmarketing/
Website: https://alisameredith.com/
Download her "5 mistakes you shouldn't be making on Pinterest" guide here: bit.ly/5pinmistakes
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian
In today's episode, I'm having a discussion with Erika Peter, Founder of The Grindd, about marketing strategy for small businesses. Erika was the head of content at a major Canadian agency and she’s now on a mission to help as many creative marketers and service-based entrepreneurs to grow thriving businesses with classes taught by real experts with significant years of experience.
You can find Erika Here:
Instagram: https://www.instagram.com/thegrinddofficial/
Website: https://www.thegrindd.com/
Use code: RECTIFIED20 for 20% on your membership.
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian
In today's episode, I'm having a discussion with Christopher Dedeyan, peak performance coach, about how perform at our peak as entrepreneurs and small business owners. This was a fun episode with so many AHA moments to record! Grab your notebook and start listening!
You can find Christopher Here:
Instagram: https://www.instagram.com/christopherdedeyan/
Facebook: https://www.facebook.com/ChristopherDedeyan/
Twitter: https://twitter.com/chrisdedeyan
YouTube: https://www.youtube.com/channel/UChYsxip-UNPFydaDReRjsVQ
Website: https://www.christopherdedeyan.com/
Books:
Go-Givers Sell More by Bob Burg: https://amzn.to/3wazJCe
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About it by Michael Gerber: https://amzn.to/3h82zyH
Becoming Supernatural: How Common People Are Doing the Uncommon by Dr. Joe Dispenza: https://amzn.to/3hnj1Kx
The Laws of Human Nature by Robert Greene: https://amzn.to/3dzn1q1
Tipping Point by Malcolm Gladwell: https://amzn.to/3jDeB4T
Outliers by Malcolm Gladwell: https://amzn.to/3xf7LGW
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian
In today’s episode, my guest Samantha Vlasceanu, also known as the TikTok Coach, and I are talking about TikTok! Samantha will give us all the tips to leverage your brand on TikTok and NO you don't need to dance to do that.
Samantha Vlasceanu is the owner of "The TikTok Coach" where she works with businesses wanting to utilize Tiktok as a sales funnel. Whether you're new to TikTok or been using it for a while, she has positioned herself as the go-to expert in the field. Her company has worked with many businesses in all areas, from lawyers to coaches to product-based companies. Her methods have been proven time and time again that it works and she's here today to share how it can help your business grow too!
You can find Samantha on:
Instagram: www.instagram.com/TheTikTokCoach
TikTok: www.TikTok.com/@TikTokCoachSamV
Website: www.TheTikTokCoach.ca
Samantha's Group Coaching Program:
Date: September 8
Use code "Rectified" to receive $200 off the program cost
Sign-up here: https://calendly.com/samanthavlasceanu/unlock-your-business-growth-via-tik-tok
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian
In today’s episode, my guest Arman Ananian and I are talking about Facebook advertising and how you can use it in your small business. We are also discussing how you can choose the right agency to do your ads or to help you set up your advertising campaigns on Facebook's Ads Manager.
Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, where he built ads for more than 200 companies and acquired top-level know-how on online advertising strategies.
You can find Arman Ananian on:
Facebook: https://www.facebook.com/arevmedia/
Twitter: https://twitter.com/arevmediallc
Instagram: https://www.instagram.com/arevmedia/
YouTube: https://www.youtube.com/channel/UCliBjxCjnSYJNKUB1y0DXcA?view_as=subscriber
Website: arevmedia.com
FREE Ebook: https://arev.link/ebook
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian
In today’s episode, my guest is Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area.
Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy, and SEO. She has worked with well-established brands such as Nissan, Smithsonian, Pega Systems, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on the board of IEEE Entrepreneur’s Network.
Christina holds a BA in English from the University of Maryland University College and an MS in Instructional Technology from the University of Wyoming.
you can find her here:
https://twitter.com/christinainge
https://www.linkedin.com/in/christinainge/
https://thoughtlight.net/
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
In today’s episode, my guest George Kapernaros and I are talking about the power of e-mail marketing and the number of ways to drive profits from it in your business. We’re sharing why it MUST be a part of your 2021 strategy, how you can harness the power of it, and what you need to do to start growing your list with the RIGHT people.
You can find Georges Kapernaros on:
LinkedIn: https://www.linkedin.com/in/george-kapernaros/
Website: www.georgekapernaros.com
FREE Webinar: https://georgekapernaros.com/resources/
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
Are you on Pinterest already but lost about what goals you should set for your Pinterest marketing strategy? In this episode, I'm telling you about what you need to do to set the right goals for 2021. If you like this episode please share it on Instagram and tag us!
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
Download the FREE Getting Started on Pinterest Checklist: https://learn.rectified.co/gettingstartedchecklist
Does Pinterest need SEO? Absolutely yes! In this episode, I'm giving you a tutorial about how to find the right keywords to optimize your SEO on Pintereat. If you like this episode please share it on Instagram and tag us!
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
In today's episode, I'm talking to you about the basics of Pinterest Marketing. I am getting into the details of how to set up your profile, create your pins, and start pinning! If you like this episode please share it on Instagram and tag us!
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
Today's episode is all about Pinterest! I will be explaining to you what Pinterest really is and why is it important for you, as a business owner, to be on this platform. More about Pinterest Marketing will be available in the upcoming episodes!
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
In today's episode, I'm talking to you about the main difference between Digital Marketing and Social Media Marketing. It is a small episode that goes straight to the point. I will be discussing this subject with a guest host specialized in the field soon!
For an additional dose of Rectified, you can find us here:
Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
In today's episode, I'm talking to you about Instagram Reels. I have been experimenting with Reels since its launch on the 5th of August and I put together a list of pros and cons with a dash comparison with TikTok.
For an additional dose of Rectified, you can find us here:
Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
In today's episode, I'm talking to you about video content and more specifically on Instagram. Whether it's feed videos, stories, IGTV or Instagram Reels, every business and content creator should create their video content!
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
In today's episode, the main idea will be to explain how to design, plan, and prepare the content for a perfect Instagram feed.
For an additional dose of Rectified, you can find us here:
Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
Mentioned in this podcast:
Pinterest Board: https://www.pinterest.ca/rectifiedconsulting/instagram-layouts-inspo/
This episode is the first of a series where I'll be talking about Instagram. In today's episode, the main idea will be to explain the basics of Instagram and further explore the different ways to attract a new audience and to optimize all the different spaces that are available in your profile.
For an additional dose of Rectified, you can find us here:
Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about my personal experience with loop giveaways and my recommendation of whether or not you should participate in them.
For an additional dose of Rectified, you can find us here:
Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about what influencers and brands are doing on TikTok; how they're growing, how and if they're monetizing their accounts, the types of campaigns they're doing, etc...
For an additional dose of Rectified, you can find us here:
Website: http://rectified.co/en/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about TikTok. I divided this topic into 2 separate episodes: in the first one, I talk about the app, what it is and what it does while in the second episode, I will be telling you about what influencers and brands are doing on the platform.
For an additional dose of Rectified, you can find us here:
Rectified Blog: http://rectified.co/en/
Rectified Collection: https://rectifiedcollection.com/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about Marketing in Crisis based on my experience of being a marketer in an unstable country like Lebanon. I will presenting 2 tips in addition to the 2 tips I mentioned in the previous episode.
For an additional dose of Rectified, you can find us here:
Rectified Blog: http://rectified.co/en/
Rectified Collection: https://rectifiedcollection.com/
Sandy's Instagram: https://www.instagram.com/sandydedeian/
This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about Marketing in Crisis based on my experience of being a marketer in an unstable country like Lebanon. I will presenting 2 tips in this episode and 2 additional tips in the next episode.
For an additional dose of Rectified, you can find us here:
Rectified Blog: http://rectified.co/en/
Rectified Collection: https://rectifiedcollection.com/
Sandy's Instagram: https://www.instagram.com/sandydedeian/