The Content Coalition: Recent Episodes
Shaina Weisinger
I’m Shaina.
I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads!
Now, I know a lot, but I certainly don’t know it all. So, I made it my mission to talk with content kings, queens, and bosses to learn as much as I could about crushing content marketing and I’m taking you along with me.
In this episode of The Content Coalition, we interview Joe Fier, Co-Host at Hustle & Flowchart Podcast - one of the quickest growing digital marketing shows with hundreds of industry-leading guest interviews.
Joe is passionate about blending digital marketing with podcasting. Along with his partner, Matt Wolfe, they advise and partner with podcasters to help with discoverability and exponentially better monetization.
Tune in as Joe shares his simple but effective ways to get amazing guests for your show, some of the best practices to leverage your audience for monetization, and how to grow your audience and acquire new listeners to tune in to your podcast
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This episode is sponsored by Hustle & Flowchart Podcast. "The Hustle & Flowchart Podcast with Matt Wolfe & Joe Fier"
CLICK here to check them out!
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In this episode:
- [02:46] Joe shares the backstory on how he started Hustle & Flowchart Podcast with his co-host
- [04:14] Discover the strategies to get “top tier” guests and how to create your own “dream 100”
- [08:33] How they’re using Dennis Yu’s “dollar day strategy” for Facebook ads
- [10:29] Learn how you can leverage your podcast audience as part of a “sponsorship package”
- [13:32] Some of the best practices to plug an ad to your podcast
- [15:04] Joe shares how they repurpose their content and turned it into an episode in Hustle & Flowshorts
- [19:16] Learn how Joe acquires new listeners for his show
- [21:53] 1 thing to implement in the next 48 hours
Links/Resources mentioned:
- http://hustleandflowchart.com/content
- https://www.clickmagick.com/
- https://oldpodcast.com/
- https://www.headliner.app/
- https://evergreenprofits.com/
- https://evergreenprofits.com/hustle-and-flowshorts/
- https://www.reddit.com
- https://mail.google.com
Connect with Joe:
- https://www.facebook.com/joefier
- https://www.instagram.com/joefier/
- https://www.twitter.com/joefier
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 029.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview John Parkes, VP of Web Traffic at ClickFunnels - an online sales funnel builder that helps businesses market, sell, and deliver their products online.
John has been a coach and stage presenter to thousands of marketers looking to up their Facebook ads game. He runs the entire organic and paid traffic teams at ClickFunnels as well as some other side projects and dominates the markets he jumps into.
Tune in as John dissects his strategies step by step for acquiring and retargeting prospects, and shared hacks and tools that you can use to amp up your game in advertising especially on Facebook.
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This episode is sponsored by ClickFunnels. Enabling People To Grow Their Companies Through Sales Funnels.
CLICK here to check them out!
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In this episode:
- [01:41] John’s backstory before he started working at ClickFunnels and how he learned to run ads
- [06:15] Learn John’s strategies that are currently working in advertising
- [08:00] John’s “set it and forget it” formula for retargeting prospects
- [12:08] What type of messaging should be placed in the ads
- [13:08] How to evoke emotion for a free product on an ad
- [14:50] Russell’s amazing concept that you can do to promote your product
- [17:15] The art of baking the content into the ad or in the sales page to shorten the sales journey
- [20:03] John’s simple hack to know what you’ll say in an ad if you have blog posts
- [20:33] What goes into John’s omni-channel marketing strategy
- [22:10] A nifty tool to track revenue attribution
- [24:15] The power of the “breakdown” tab on Facebook ads
- [26:25] 1 thing to implement in the next 48 hours
Links/Resources mentioned:
- https://expertsecrets.com/
- https://www.wickedreports.com/
Connect with John:
- https://www.facebook.com/johnoparkes
- https://twitter.com/johnparkes52
- https://www.linkedin.com/in/jparkes
- https://www.instagram.com/johnoparkes/
Connect with ClickFunnels:
- https://www.clickfunnels.com/
- https://www.facebook.com/clickfunnels
- http://www.onefunnelaway.com/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 028.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Purna Virji, Senior Manager of Global Engagement at Microsoft, an American multinational technology company.
Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world.
She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz.
Tune in as Purna shares some strategies that you can do to enhance customer experience in advertising, busting PPC myths, voice search, and much more.
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK here to check them out!
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In this episode:
- [01:43] Purna’s humble beginnings before she started at Microsoft
- [04:05] Discover why integrating bots to marketing engagement is essential for your audience
- [06:34] How to integrate voice into the digital era
- [10:00] Learn how you can improve customer experience
- [11:47] The 3 questions to ask yourself on how to improve your ads
- [14:30] How to reduce clutter due to overwhelming marketing platforms
- [17:05] Purna busted some PPC myths on retargeting campaigns... (like Broad Match)
- [20:50] 1 thing to implement in the next 48 hours
- [24:23] Shaina’s thoughts on live captions
Links/Resources mentioned:
- https://about.ads.microsoft.com/en-us
- https://ads.google.com
- https://www.bing.com/
- Microsoft’s Accessibility Checker
Connect with Purna:
- https://twitter.com/purnavirji
- https://www.linkedin.com/in/purnavirji/
_________________
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 027.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers.
Joanna is also the Copy Chief at CH Agency. Thousands of students take her training, and she’s been invited to teach conversion copywriting to a world of marketers at events like Conversions @ Google, CXL Live, Mozcon and INBOUND.
Tune in as Joanna shares some of the best practices in copywriting to make sure that your content stands out from the crowd, and a bright idea on how you can find your copy through Amazon reviews.
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK here to check them out!
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In this episode:
- [01:55] Joanna’s journey before Copyhackers and how copywriting became her business
- [05:03] Learn the different types of copywriting - especially in the world of marketing
- [06:43] The common pitfalls and mistakes when creating copy
- [09:29] Joanna demystifies some common practices in copywriting that don’t really convert
- [13:05] Joanna shares super specific examples of ridiculous, stellar headlines that you can do
- [17:06] How they used Amazon to do something called “review mining” to find your copy
- [22:27] Learn the best practices you can do off the cuff on writing landing pages
- [29:27] 1 thing to implement in the next 48 hours
Links/Resources mentioned:
- https://www.amazon.com/
- https://copyhackers.com/copywriting-tutorial/
- https://copyhackers.com/2015/10/copywriting-formula/
- https://copyhackers.com/2014/10/amazon-review-mining/
Connect with Joanna
- https://twitter.com/copyhackers
- https://ca.linkedin.com/in/jwiebe
Connect with Copyhackers
- https://copyhackers.com/
- https://www.facebook.com/CopyHackers/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 026.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Emeric Ernoult, Co-founder & CEO of Agorapulse, a Paris-based Social Media Management Software.
Emeric is a serial entrepreneur with 20 years of experience in social media and Saas. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA, and Microsoft - among others.
Tune in as Emeric shares his entrepreneurial journey of building up Agorapulse from zero to $49,000 monthly recurring revenue in the early days, how their various content marketing initiatives drive growth into their business, and why you should adopt a ‘long-term’ mindset for your content marketing strategy.
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This episode is sponsored by Agorapulse. Managing social media has never been easier.
CLICK HERE to check them out!
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In this episode:
- [01:35] Emeric’s SaaS journey and his early business endeavors
- [04:23] Learn the 3-year struggle and pivots of Agorapulse to earn $49,000 MRR
- [07:55] Why success is a sum of many good little pivots
- [09:45] A brief rundown on what Agorapulse is and what sets it apart from Hootsuite or other competitors
- [11:04] What makes content ‘successful’ on social media
- [13:34] Learn the content marketing initiative that drove Agorapulse from zero to $1M
- [17:58] Emerci shares the omni-channel content marketing strategy of Agorapulse
- [20:36] Why you should intentionally think long term on your content marketing strategy
- [24:53] Emeric shares how expensive it is to track data for your campaigns
- [28:03] 1 thing to implement in the next 48 hours
Links/Resources mentioned:
- https://hootsuite.com/
- https://www.drift.com/
- https://www.hubspot.com/
Connect with Emeric:
- https://www.linkedin.com/in/ernoult/
- https://twitter.com/eernoult
- https://www.f/acebook.com/emeric.ernoult
- https://www.instagram.com/emericernoult/
Connect with Agorapulse:
- http://www.agorapulse.com/
- https://www.facebook.com/Agorapulse/
- https://twitter.com/agorapulse
- https://www.instagram.com/agorapulse/
- https://www.youtube.com/user/AgoraPulse4Facebook
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 025.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Marieke van de Rakt, CEO of Yoast, a search-optimization firm based in Wijchen, Netherlands. It develops and supports a popular Yoast SEO WordPress plugin that had over 5 million active installations.
Marieke manages Yoast Academy’s marketing and project teams. In addition to that, she loves to write about SEO. Her expertise lies in content SEO and site structure.
Tune in as Marieke shares the benefits of installing Yoast plugin to your website, demystifies the SEO myths that have been plaguing the ads, and her list of things to do in order for your site to rank high on Google.
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK HERE to check them out!
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In this episode:
- [01:35] Marieke’s “Yoast” journey and how she got involved in the business
- [03:04] The difference between Yoast’s Free plugin and their Premium offering
- [04:05] Marieke busts the myth that it is very easy to rank #1 on search
- [10:05] Yoast’s new video plugin and why it’s super relevant for content creators
- [11:57] Marieke shares details about their Online SEO Training platform called Yoast Academy
- [16:34] The exact steps to rank higher on Google[19:14] Marieke’s recommended keyword research tools to use
- [21:20] 1 actionable thing to implement in the next 48 hours
Links/Resources mentioned:
- https://yoast.com/wordpress/plugins/
- https://yoast.com/academy/
- https://translate.google.com/
- http://trends.google.com
- https://moz.com/explorer
Connect with Yoast:
- https://yoast.com/
- https://twitter.com/yoast
- https://www.facebook.com/yoast/
- https://www.instagram.com/yoast/
Connect with Marieke:
- https://twitter.com/mariekerakt
- https://marieke.blog/
- https://www.instagram.com/mgarakt/
- https://www.facebook.com/mariekerakt
- https://www.linkedin.com/in/mariekerakt/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 024.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
Shaina Weisinger is the Founder and CEO of Repurpose House. She is also the host of this awesome video podcast, The Content Coalition!
Repurpose House turns long-form content into optimized videos and images for high engagement social media strategies. Our mission is to show marketers the full potential of their content by turning blogs, videos, and podcasts into shareable video and images for every social media platform.
In this special episode of The Content Coalition, Sarah Guidas, COO of Repurpose House, challenged Shaina to share 19 social media strategies that are small but implementable in 19 minutes. It’s one hell of a challenge,but tune in until the end of the video to learn all the 19 social media strategies that you can do to optimize your social media strategy and see if Shaina made in just 19 minutes!
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK HERE to check them out!
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In this episode:
- [02:45] Using LinkTree to your Instagram bio to show multiple links to your profile
- [03:53] Why you should use Square instead of Landscape for video and images on social media
- [05:07] Make sure to use Landscape images on Twitter
- [06:30] Captions. Captions. Captions. and why it’s super important
- [07:32] Utilizing a previous blog post and repurpose as a LinkedIn article
- [08:15] How you can take advantage of LinkedIn groups
- [09:23] Tag people who are in your content. Cross promotion matters!
- [10:14] Only use seven hashtags on your Instagram posts
- [10:45] Why invest in a scheduling tool for your social media posts like
- [10:29] Never post the same thing on all your social media profiles
- [15:31] Use apps that will allow videos to go live for more than 1 minute on IG stories
- [17:58] Facebook ad thumbnail matters and how you can use Facebook Overlay Tool
- [19:31] How to optimize your Instagram copy
- [20:44] The 18-minute lifespan of a Twitter post and how you can make the most out of it
- [21:45] Get engaged with Facebook groups
- [23:03] Post images with body parts (it performs better)
- [23:58] Organize your YouTube content using Playlists
- [25:18] Repurpose the content you already created and utilize it on social media
Link/Resources mentioned:
- https://linktr.ee/
- https://mavsocial.com/
- https://apps.apple.com/us/app/continual-for-instagram/id1162149611
- https://www.facebook.com/ads/tools/text_overlay
- https://moz.com/blog/when-is-my-tweets-prime-of-life
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 023.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Joshua Marsden, Owner of CVO Acceleration, a marketing agency that helps E-Commerce companies scale by helping them overcome their bandwidth and marketing challenges by providing a marketing team focused on helping to reach their online sales performance goals.
Joshua is an MBA graduate, author, and founder of CVO Acceleration Performance Marketing Agency. You can find his book, Facebook Advertising Trends and Strategies for E-Commerce 2019 Edition on Amazon and on his website.
He’s been able to be in various media outlets and blogs, including Entrepreneur on Fire, SuperFast Business, The Huffington Post, DigitalMarketer.com, BigCommerce.com, and more. In addition, Joshua’s been on stage at DigitalMarketer’s Traffic and Conversion Summit several times.
Tune in as Joshua shares the secrets to make your podcast work and how e-commerce businesses can leverage the power of podcasting and broaden your product’s reach and create raving fans.
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This episode is sponsored by Podcast Websites. Taking Care of the Tech.
CLICK HERE to check them out.
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In this episode:
- [00:56] Joshua’s beginnings and how he started CVO Acceleration Performance Marketing Agency
- [05:41] The e-commerce businesses who are standing out on podcasting
- [06:49] Shaina’s thoughts on why Dave Asprey’s podcast “Bulletproof Radio” is a perfect example of a podcast for an ecommerce business
- [08:00] Joshua shares his ‘things to do’ before starting a podcast
- [10:10] Joshua’s must listen podcast shows
- [10:38] How you can reach out to Joshua for help
Links/Resources mentioned:
- https://blog.bulletproof.com/category/podcasts/
- https://www.klaviyo.com/
- https://keap.com/infusionsoft
- https://podcasts.apple.com/us/podcast/build-your-utopia/id935594647
Connect with Joshua:
- https://www.instagram.com/joshuaamarsden/
- https://www.linkedin.com/in/joshmarsden/
- https://twitter.com/CVOAcceleration
Connect with CVO Acceleration:
- https://cvoacceleration.com/
- https://www.facebook.com/cvoacceleration/
- https://www.linkedin.com/company/ice-accelerate-marketing-automation-services/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 022.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Caylin White, Head Marketing Buff at WP Buffs, a 24/7 WordPress website maintenance service for serious website owners and white-label partners.
Caylin is all things marketing & growth, #WordPress, influencer marketing, artistry, organic lifestyle, a gamer chick, blogger, and positive vibes. She’s been featured on HubSpot, WPMRR and also runs the bufftastic webinars in WP Buffs.
Tune in as Caylin shares how you can stay current with the latest trends in marketing and how you can differentiate your content to stand out in whatever industry you’re in.
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This episode is sponsored by WP Buffs. 24/7 WordPress websites maintenance.
CLICK HERE to check them out.
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In this episode:
- [03:50] Discover the #1 strategy to balance a high volume sales career mentallly and emotionally
- [04:28] Caylin’s humble beginnings at WP Buffs and what they do
- [07:01] How to stay ahead of the curve with constant change in WordPress
- [10:10] How to stay current with constantly changing marketing trends, and where to gain your insight
- [11:30] The process to make your sales and marketing more customer-centric
- [15:34] The #1 proven way to differentiate yourself from the competition when it comes to content marketing
- [18:30] 1 actionable thing to implement in the next 48 hours
- [20:15] Why you need Darren Hardy’s “Living Your Best Year Ever” journal to implement habits that will change your life
Link/Resources mentioned:
- https://wpmrr.com/podcast/
- https://www.hubspot.com/
- https://wordpress.com/
- https://slack.com
- https://www.amazon.com/Living-Your-Best-Year-Ever/dp/B00696HSQI
Connect with WP Buffs:
- https://wpbuffs.com/
- https://twitter.com/thewpbuffs
- https://www.instagram.com/wpbuffs/
Connect with Caylin:
- https://twitter.com/cbcinked
- https://www.instagram.com/cbcinked/
- https://cbcinked.wordpress.com/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 021.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Matt Snodgrass, Director of Marketing at MarketingProfs, a marketing training company.
Matt used to work as a zookeeper, worked with the CDC on anthrax testing, and led the e-commerce charge at multiple medical device and informatics companies. After working in highly regulated industries for the first 10 years of his marketing life, he's having a lot more fun with his creativity and career as part of the MarketingProfs team.
He’s a fan of board games, podcasts, gamification, and marketing research and will gladly talk with you about any of them at length.
Tune in as Matt shares his team’s surprising findings from their “Marketer Happiness Report,” and learn how you can make some adjustments in your life to become a more fulfilled marketer.
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK HERE to check them out.
_________________
In this episode:
- [01:02] Matt’s humble beginnings from being a zookeeper to anthrax tester, to joining MarketingProfs’ powerhouse team
- [05:30] Learn MarketingProfs’ strategy-driven content marketing plan
- [06:40] Shaina’s thoughts on the “Marketer Happiness Report” and surprising stats on the report about marketers
- [08:48] The primary concerning stat found about marketer
- [11:12] The percentage of marketers who are actively engaged in learning new things
- [12:08] The high percentage of marketers who don’t listen to any podcasts
- [13:13] Discover Matt’s findings on the five dimensions of being a fulfilled marketer
- [16:23] Shaina’s game-changing method on how you can reach your goals with a narrow focus to avoid distractions.
- [20:04] The concept behind the “Marketer Happiness Report”
Link/Resources mentioned:
- https://www.marketingprofs.com/
- https://www.marketingprofs.com/content/report/39801/2019-marketer-happiness-report
- https://contentmarketinginstitute.com/
Connect with Matt
- https://www.twitter.com/msnods
- https://www.linkedin.com/in/mattsnodgrass/
Connect with MarketingProfs
- https://twitter.com/marketingprofs
- https://www.instagram.com/marketingprofs/
- https://www.facebook.com/marketingprofs/
- https://www.linkedin.com/company/marketing-profs/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 020.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Story Knight, Founder & Partner of Net101, a digital marketing, SEO and consulting services agency.
Stormy began Net101.com in 1995 as a training company for small businesses and individuals interested in getting “up to speed” on using the internet, Net101.com soon branched out into web design and hosting.
In 1997 she started bargaintravel.com and in 2000 began to work full-time on ranking BargainTravel well in the highly competitive travel sector. Later in 2011, she sold BargainTravel to return to consulting under Net101, adding marketing technology opportunities for small business to her consulting and training practice.
Tune in as Stormy shares her in-depth knowledge about chatbots and how you can leverage this strategy for lead generation, optimized customer service, and even conversion rates of up to 80%.
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This episode is sponsored by ActiveChat. Chatbots for business, support and marketing
CLICK HERE to check them out.
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In this episode:
- [02:01] Stormy’s humble beginnings and how she started building Net101
- [04:07] Data-tracking strategies and the top numbers to look for
- [08:46] Stormy explains what a chatbot is, the 2 types of chatbots, and how it’s been helping businesses
- [13:55] Learn the tools that you can use to get started using chatbots
- [16:30] How you can use a chatbot as a lead generation service and land an 80% conversion rate
- [25:08] How you can integrate Facebook Messenger as a chatbot on your website
- [29:26] 1 actionable thing to implement in the next 48 hours
Link/Resources mentioned:
- https://analytics.google.com/
- https://mobilemonkey.com/
- https://chatfuel.com/
- https://manychat.com/
- https://www.messenger.com/
- https://www.drip.com/
- https://convertkit.com/
Connect with Stormy:
- https://twitter.com/net101training
- https://www.linkedin.com/in/stormyknight/
Connect with Net101:
- https://net101.com
- https://www.facebook.com/netonezeroone/
- https://www.linkedin.com/company/net101-com/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 019.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Dallin Nead, StorySeller and Video Marketing Expert at Content Supply, a story-driven content marketing agency.
Dallin has worked in corporate, travel, film and broadcast video production serving major brands like Carnival Corp, Princess Cruises, U.S. Marines Corp., and Teachable. He traveled the globe using video and content to capture stories he's proud of that actually make a difference in people's lives and in the legacy for a business.
Tune in as Dallin shares his origin story and the framework that you can use to figure out your own “origin story” and create evergreen content for your brand.
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK HERE to check them out.
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In this episode:
- [03:36] Dallin’s humble beginnings and what led up to Content Supply
- [07:45] The planning process that they do to create content for their clients
- [10:06] How to figure out your “story bits” in your life that will be the basis for your content
- [12:07] The formula of a great “origin story” video to resonate with your audience
- [15:25] Learn the “Oprah Effect” to create ongoing content for your social media platforms
- [19:22] Dallin’s storytelling tips that you can do without hiring a production company
- [24:02] Dallin’s exact strategy for people who are just starting to do live videos
- [27:07] 1 actionable thing to implement in the next 48 hours
Link/Resources mentioned:
- https://www.originstoryvideo.com/go
- https://www.clickfunnels.com/
Connect with Dallin:
- https://www.dallinnead.com/
- https://twitter.com/dallinnead
- https://www.instagram.com/dallinnead/
- https://www.facebook.com/dallinnead
- https://www.youtube.com/user/djewnead
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 018.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Joe Howard, Head Buff at WP Buffs.
WP Buffs is a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Whether you're looking after 1 site or 1000, they’ve got your back!
Joe also runs WPMRR, a robust video course that teaches WordPress professionals how to implement, sell and execute ongoing care plans for their clients and increase their revenue every single month. Or you can just tune into The WPMRR WordPress podcast entirely focused on growing successful WordPress businesses and monthly recurring revenue.
Tune in as Joe shares his top tools and strategies on how you can rank higher on Google through both on and off-page SEO and by taking advantage of “low hanging fruit” keywords.
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This episode is sponsored by WP Buffs. 24/7 WordPress websites maintenance.
CLICK HERE to check them out.
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In this episode:
- [03:49] Joe’s thoughts on keyword research and whether or not this truly matters in your marketing
- [06:58] What are “low hanging fruit” keywords, and how to find them using a specific recommended tool
- [10:30] Joe shares what Off-Page SEO is and how it can affect your Google ranking[17:48] Learn Joe’s top ranking blog article that allots for about 25% of all their website traffic
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[23:36] 1 actionable thing to implement in the next 48 hours
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[24:00] Learn the tools that you can use to do your own keyword research and see your domain authority
- [30:06] BONUS: The challenge of managing a business with 24/7 system support
- [33:48] BONUS: How Joe manage a remote team with different timezones
Link/Resources mentioned:
- https://www.semrush.com/
- https://ahrefs.com/
- https://www.godaddy.com/
- https://www.teamwork.com/
- https://www.hubspot.com/
- https://slack.com
- http://moz.com
Connect with Joe:
- https://twitter.com/JosephHHoward
- https://www.linkedin.com/in/josephhirschhornhoward/
Connect with WP Buffs:
- https://wpbuffs.com/
- https://wpmrr.com/
- https://wpmrr.com/podcast/
- https://twitter.com/thewpbuffs
- https://www.instagram.com/wpbuffs/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 017.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Alban Brooke, Head of Growth of Buzzsprout.
Buzzsprout is a user-friendly podcast hosting and analytics platform. They’ve Buzzsprout helped over 100,000 people start their own podcast, and it’s a great way to host, promote, and track your show.
Alban is passionate about helping people get their message out to the world. Podcasting is a great avenue to be able to do that! He then took that drive and wrote a podcasting guide that's been read over 400,000 times. Currently,he lives in Jacksonville Beach, Florida with his wife and daughter.
Tune in as Alban shares the common mistakes that you can avoid when starting your own podcast, and some ways that you can seriously monetize your show!
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This episode is sponsored by Buzzsprout. Podcast hosting and a whole lot more.
CLICK HERE to check them out.
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In this episode:
- [02:27] Buzzsprout’s humble beginnings and ultimate path to exponential growth
- [03:12] Learn the common pitfalls or mistakes that podcasters make, and how you can avoid them with your show
- [05:05] The #1 reason podcasting is booming
- [07:21] On of the best, proven tools to monetize your podcast with loyal followers
- [12:48] 1 actionable thing to implement in the next 24 hours
- [14:17] Alban’s recommended app to advertise on your show
Link/Resources mentioned:
- https://www.patreon.com/
- https://overcast.fm/
Connect with Alban:
- https://twitter.com/albanbrooke
- https://www.instagram.com/albanbrooke/
Connect with Buzzsprout:
- https://www.buzzsprout.com/
- https://twitter.com/buzzsprout
- https://www.facebook.com/buzzsprout
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 016.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
Since filming this original interview, Jaclyn Mellone and Jessica Stansberry have transitioned from the All Up In Your Lady Business Podcast to their own individual shows! Jaclyn's is the Go-To Gal podcast, and Jessica's is the GRIT podcast. Be sure to check them both out.
In this episode of The Content Coalition, we interview Jaclyn Mellone & Jessica Stansberry, previously the Co-Hosts of All Up In Your Lady Business.
All Up In Your Lady Business was a podcast that talked about how they built a community of female entrepreneurs by helping them grow their own businesses.
Jaclyn works with entrepreneurs to help them package their expertise into irresistible offers. She is a coach, speaker, and host of the Go-To Gal podcast. She's been featured in Entrepreneur, Reader's Digest, Parents, Well + Good and in dozens of podcasts and radio appearances.
Jessica is a content marketing strategist for rockstar business owners who are ready to up-level and start using content to market their business on autopilot.
Tune in as Jaclyn and Jessica share the 3 ways that you can monetize your podcast even if you have a small following, and their exact strategies that you can do to build up your audience and grow your own community.
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This episode is sponsored by Podcast Websites. Taking care of the tech.
CLICK HERE to check them out.
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In this episode:
- [02:46] Jaclyn & Jessica’s “love story” from having separate businesses to starting a podcast together
- [05:35] Learn how they acquired their first sponsors for their podcast despite having less than 500 downloads per episode
- [08:07] How working with this affiliate sponsor makes them more money per month and the “endorsement style” ad that they do to promote it
- [10:45] The technique on how their podcast organically brings their audience to their businesses
- [12:09] What it’s like to have a co-host and how they leverage disagreements to attract more listeners, get them engaged, and create more content
- [15:25] The latest strategies that they put on the podcast to showcase their brand
- [19:27] 1 actionable thing to implement in the next 24 hours
Link/Resources mentioned
- https://convertkit.com/
- http://allupinyourladybusiness.com/
Connect with Jaclyn
- https://www.facebook.com/jaclynmellone/
- https://www.instagram.com/go.to.gal/
- https://jaclynmellone.com/
Connect with Jessica
- https://www.facebook.com/heyjessicallc/
- https://www.instagram.com/jessicastansberry/
- http://jessicastansberry.com/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 015.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Brad Martineau, Chief Baller and Co-Founder of SixthDivision.
His journey in marketing automation for small business began as the 6th employee at the software company that created the category of marketing automation for small business, Infusionsoft. After leading customer success and product development, Brad left Infusionsoft to start SixthDivision and PlusThis.
SixthDivision is recognized as one of the top marketing automation agencies in the world that has served thousands of businesses helping them better design, architect, and implement marketing automation tools to grow revenue, save time, and ultimately use automation to build a business they actually want.
Tune in as Brad shares his key framework-system strategy that consistently generates 7 figures every year for SixthDivision. He also shares how to leverage your content in the client’s journey in order to generate more sales for your business.
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This episode is sponsored by SixthDivision. We make automation easy
CLICK HERE to check them out.
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In this episode:
- [03:13] The difference between “automatic” and “automated” when building your customer journey
- [05:53] What it means to have a framework and system for everything, and how to implement this
- [07:05] Brad’s secret on how he makes 7 figures consistently year over year
- [10:00] Behind the scenes of a client’s journey, and how to optimize these results
- [12:51] The step-by-step framework for your content
- [24:40] How to better prepare your clients for a sales conversation
- [27:15] Is there really a “sweet spot” on touch points from booking a sales call to actually getting it?
- [35:30] How to “intrigue-optimize” your content to increase excitement over your product
- [37:15] 1 actionable thing to implement within the next 24 hours
Link/Resources mentioned:
- https://keap.com/
- https://www.sixthdivision.com/
Connect with Brad
- https://www.facebook.com/iambardley
- https://www.instagram.com/bradmartineau
- https://www.linkedin.com/in/bradmartineau
- https://www.twitter.com/bradmartineau
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 014.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Russ Perry, Founder and CEO of Design Pickle.
Design Pickle is a flat-rate, unlimited graphic design service. Founded in 2015, Design Pickle was born from the idea that everybody needs access to seamless, reliable and professional graphic design on a consistent basis.
Russ has successfully scaled Design Pickle from 2 employees to over 200, with thousands of global clients and over $10 million in annual recurring revenue. Additionally, he mentors creative entrepreneurs to level-up their lives through The Creative Syndicate. Russ co-hosts the Good To Be Home Podcast with his wife Mika, and is the author of The Sober Entrepreneur.
Tune in as Russ shares his story on how his weekend with podcasting extraordinaire, John Lee Dumas, transformed The Russ Perry Show a successful podcast with a specific, next level niche.
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This episode is sponsored by Design Pickle. Transform your business and automate creativity by integrating Design Pickle’s unlimited, cloud-based graphic design into your workflow.
CLICK HERE to check them out.
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In this episode:
- [03:44] How a day with John Lee Dumas completely transformed the idea of Russ’ show .
- [06:50] Learn the #1 factor that led to the success of the Russ Perry Show[09:48] Why entrepreneurs are screwed from day 1, according to Russ
- [11:40] Discover the upcoming monetization strategies and funnels for his podcast that you can also follow
- [14:45] Russ’ vision of bringing a lifestyle brand to a term that became his passion[16:17] Whether or not it’s valuable to air your show live
- [19:21] 1 actionable thing to implement in the next 24 hours to improving one’s content
Link/Resources mentioned
- design.thecontentcoalition.com
- https://www.clickfunnels.com/
Connect with Russ
- https://www.instagram.com/russperry
- https://soberentrepreneur.com/
- https://russperry.co/
- https://twitter.com/russperry
Connect with Design Pickle
- https://www.instagram.com/designpickle/
- https://www.facebook.com/designpickle
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 013.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Vince Reed, Founder of SetUpMyAds.com.
SetUpMyAds.com is a digital agency for business owners seeking more traffic and leads. Today, Vince has created a digital real estate empire as the Founder of Internet Traffic Factory, Author of Internet Traffic And Leads, International Speaker, host of Internet Traffic Jam, creator of Internet Traffic Live Events and SetUpMyAds.com.
Tune in as Vince shares his top strategies on how to monetize your ads by working with Facebook’s algorithm to generate leads & customers. Get ready to take notes as he covers the exact steps to take your campaigns to the next level.
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This episode is sponsored by Hubspot. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”
CLICK HERE to check them out.
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In this episode:
- [03:32] Learn the initial steps to run ads while getting your products and services sold
- [04:58] Vince’s thoughts about “niching-down” and why you should not put yourself in a box
- [05:55] The new way of “give strategy” that you can do to your business
- [10:11] The best strategies to understand if your ads are performing at their best
- [13:35] Is there really a “sweet spot” on video length for ads?
- [15:08] How his agency SetUpMyAds.com helps entrepreneurs generate leads & customers for their businesses
- [15:15] 1 actionable thing to implement within the next 48 hours
Links/resources mentioned:
- https://www.vincereed.com/
- http://setupmyads.com
Connect with Vince:
- https://www.facebook.com/VinceReedLive/
- https://twitter.com/vincereedlive
- https://www.instagram.com/vincereedlive/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 012.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Mark Asquith, CEO and Co-founder of Rebel Base Media.
Rebel Base Media is a podcast tech and strategy company that owns Captivate.fm, Productivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios. The company creates technology and solutions that helps podcasters to find, amplify and build influence around their unique voice.
Tune in as Mark talks more about his current venture Podcast Websites, the benefits of having a website for would-be podcast hosts, why podcasting is like a journey toward personal development, and more.
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This episode is sponsored by Podcast Websites. Taking Care Of The Tech.
CLICK HERE to check them out.
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In this episode:
- [01:32] Learn how Podcast Websites started and Mark’s backstory
- [02:36] How the agency grew into a successful software and digital service business
- [04:48] A little tease of their upcoming projects that are very beneficial to would-be podcast hosts
- [06:24] Why having a website is important for a podcast
- [09:00] Learn how a website a must for monetization, lead capturing, and even risk management
- [13:09] Discover the other features of Podcast Websites both front and back-end
- [16:18] Mark’s top recommended podcasts to listen to
- [18:08] 1 actionable thing to implement in the next 24 hours
Links/resources mentioned:
- https://rebelbasemedia.io/
- https://wordpress.com/
- https://mailchimp.com/
Connect with Mark:
- https://twitter.com/MrAsquith
- https://www.facebook.com/MrAsquith
- https://www.linkedin.com/in/markasquith/
- https://www.instagram.com/MrAsquith/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 011.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Spring Barnickle, Chief Marketing Officer of JJ Virgin and Associates.
JJ Virgin & Associates is a content marketing company focused on health and nutrition. Their mission is to empower and encourage people ages 40+ who have struggled with their weight or other health issues to find life-changing solutions. They offer a variety of state-of-the-art online programs, as well as protein shakes, bars, and supplements.
Spring’s past experience includes writing and creating marketing websites for 15 years, starting a commercial kitchen built around one of the most successful food-based Kickstarter campaigns to date, and ghostwriting multiple books and cookbooks.
Tune in as Spring reveals how they target leads with the use of various lead magnets and offerings to make the customer invested to their brand. You’ll also learn the types of content they produce to support their marketing efforts and much more.
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK HERE to check them out.
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In this episode:
- 03:10] Learn how Spring got into the JJ Virgin & Associates and a little of her backstory
- [07:29] The big goal of JJ Virgin and Associates and their upcoming membership site
- [09:39] How this massive brand manages a fully remote team
- [12:45] Learn their exact strategies for targeting leads using “freebies” and more
- [15:11] Upcoming lead magnets for their upcoming membership site
- [17:00] Spring’s suggestions for people who don’t have physical products to sell
- [18:16] The types of content they produce to support their marketing efforts
- [19:18] 1 actionable thing to implement in the next 48 hours
Links/resources mentioned:
- https://jjvirgin.com/
- https://asana.com/
- https://slack.com/
Connect with JJ Virgin and Associates:
- https://www.instagram.com/jj.virgin/
- https://www.facebook.com/JJVirginOfficial/
- https://www.pinterest.com/jjvirgin/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 010.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Adam Arkfeld, President and Founder of ParaCore.
ParaCore is a pay-per-click lead generation agency in Phoenix, Arizona. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies to online retailers. In 2017, the agency spun off a sub-brand called Outdoor Adventure Marketing that services tour and activity operators throughout the world.
Adam serves on the board of Entrepreneurs’ Organization and is President of Arizona’s EO Accelerator program, an organization to help entrepreneurs grow their businesses to a million dollars and beyond.
Tune in as Adam shares the exact content and email strategies he’s implemented at ParaCore that further solidifies him as an authority figure in the PPC space.
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This episode is sponsored by Trainual. The most efficient way to onboard new employees, make training easy, systemize your processes, and get your business out of your brain.
CLICK HERE to check them out.
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In this episode:
- [01:51] Learn Adam’s strategy that grabbed the attention of his target market while presenting himself as the PPC authority figure
- [03:27] How ParaCore gets a ton of qualified leads in their niche by creating content based on third party platforms
- [06:33] ParaCore’s content strategy from A to Z
- [08:48] 1 actionable thing to implement within the next 48 hours
- [12:43] Adam’s formula for creating impactful emails with their highest open rate
- [18:31] 2 major partnerships that ParaCore developed and how those led to exponential growth
Links/resources mentioned:
- https://www.paracore.com/
- https://unbounce.com/
- https://www.callrail.com/
- http://trainual.thecontentcoalition.com
Connect with Adam:
- https://confirmsubscription.com/h/r/A22F51CE751326A6
- https://trainual.grsm.io/AdamArkfeld
- https://twitter.com/Arkfeld
- https://www.facebook.com/AdamArkfeld
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 009.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Chris Ronzio, Founder and CEO of Trainual.
Over the last 5 years, his additional firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue. Now, Chris' third business, Trainual, is an online platform for business owners and employees to document what they do in simple step-by-step processes. Chris and his team are on a mission to systematize 25,000 small businesses through their technology.
Tune in as Chris shares more about Trainual and its content marketing strategies.
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This episode is sponsored by Trainual. The most efficient way to onboard new employees, make training easy, systemize your processes, and get your business out of your brain.
CLICK HERE to check them out.
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In this episode:
- [02:19] What Trainual is and how they empower businesses
- [03:40] How content marketing accelerated the growth of Trainual
- [04:45] Trainual’s content marketing strategy since day 1
- [07:30] How this startup’s launch created tons of buzz that led to lots of content creation
- [08:39] How Trainual released all their front-loaded content and got their messaging out
- [12:29] Learn the detailed strategy for one of Trainual’s Facebook Ads that you can apply
- [13:50] Find out which retargeting strategy works best and how to implement it
- [15:46] How Trainual utilizes written content as part of it’s content marketing strategy
- [16:55] 1 actionable thing to implement within the next 24 hours
- [20:25] Other tips for creating and repurposing content
Links/resources mentioned:
- https://trainual.com/
- https://zapier.com/
Connect with Chris:
- https://twitter.com/chrisronzio
- https://www.facebook.com/chrisronzio
- https://www.instagram.com/chrisronzio/
- https://www.linkedin.com/in/chrisronzio
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 008.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Will Curran, Chief Event Einstein of Endless Events.
Will built an incredible agency that serves as the Einstein of events. They’re here to create the equation for your next event. Endless Events is an AV and event production company that’s about 10 years old, has helped hundreds of clients and thousands of attendees, and has a nearly perfect net promoter score from their clients.
Tune in as Will discuss on how he uses automation and tracking to understand more about video podcast and talks about the importance of generating, nurturing, and closing leads that come from your video or audio podcast.
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This episode is sponsored by Hubspot. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”
CLICK HERE to check them out.
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In this episode:
[01:42] How #EventIcons was created and became a video podcast
[04:12] Will explains about how they do live interviews with their guest
[05:26] The use of webinar in video podcasting and how they track their content
[07:51] The story of how they met a client and how it became a lead gen
[11:13] Will explains how he utilizes Hubspot and its uses
[14:13] How to start a video or audio podcast
[17:43] How you can use free tools and figure out ways to create your offer in improving your podcast
[20:40] Will shares his favorite podcast
[23:14] 1 actionable thing to do in the next 24 hours
Links/resources mentioned:
https://offers.helloendless.com/eventicons
https://mailchimp.com/
https://www.hubspot.com/
Connect with Endless Events:
https://twitter.com/helloendless
https://www.facebook.com/helloendless
https://www.youtube.com/helloendless
https://www.linkedin.com/company/helloendless/
Connect with Will:
http://twitter.com/itswillcurran
http://instagram.com/itswillcurran
http://facebook.com/thewillcurran
https://www.linkedin.com/in/willcurran/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger
https://www.facebook.com/shainaweisinger
https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
https://www.RepurposeHouse.com
https://www.facebook.com/RepurposeHouseCo/
https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 007.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Veronique James, founder & CEO of The Veronique Agency.
Veronique and her team at The James Agency collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line.
The James Agency has worked with notable brands such as Hotel Valley Ho, Mountain Shadows, Tilted Kilt Pub & Eatery, Spinato’s Pizzeria, Marriott International, Epoch Residential, Fox Restaurant Concepts, among others.
Tune in as we discuss brand persona and its relevance to your marketing initiatives. Veronique also shares a bunch of questions that you can reflect on to come up with your brand persona.
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This episode is sponsored by Design Pickle. Transform your business and automate creativity by integrating Design Pickle’s unlimited, cloud-based graphic design into your workflow.
CLICK HERE to check them out.
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In this episode:
[01:56] How The James Agency works with different clients
[07:02] The current trends across Veronique’s clients that stands out
[10:16] A story where a client doesn’t have a “personality” to resonate to its customers
[12:51] 1 actionable thing to implement within the next 48 hours
Links/resources mentioned:
https://thejamesagency.com/
Connect with Veronique:
https://twitter.com/thejamesagency
https://www.facebook.com/TheJamesAgency/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger
https://www.facebook.com/shainaweisinger
https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
https://www.RepurposeHouse.com
https://www.facebook.com/RepurposeHouseCo/
https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 006.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Harry Duran - Founder of FullCast, a full-service, done-for-you podcast production and marketing consultancy.
As Host of the popular Podcast Junkies on iTunes since 2014, Harry has had conversations with over 185 interesting and engaging podcast personalities including Pat Flynn (host of Smart Passive Income), Cliff Ravenscraft, Lea Thau (host of Strangers), and Jordan Harbinger, (host of The Art of Charm), just to name a few.
Tune in and prepare to take notes as Harry shares simple but really important strategies to make your podcast stand out along with the most impactful piece of content that you should pull out from your episodes to gain more listeners.
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK HERE to check them out.
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In this episode:
[01:22] What does FullCast do
[03:52] Harry’s thoughts on Alexa Skills and it's impacts on podcasts
[08:29] The most effective piece of content to pull out from your episodes
[09:50] Harry's current favorite podcasts
[10:19] 1 actionable thing to implement within the next 48 hours
Links/resources mentioned:
http://fullcast.co/
Connect with Harry:
https://twitter.com/HarryDuranFC
https://instagram.com/HarryDuranFC
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger
https://www.facebook.com/shainaweisinger
https://www.instagram.com/shainaweisinger
Connect with Repurpose House:
https://www.RepurposeHouse.com
https://www.facebook.com/RepurposeHouseCo
https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 005.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
In this episode of The Content Coalition, we interview Dan Tyre, Director of HubSpot - a developer and marketer of software products for inbound marketing and sales.
Dan joined HubSpot as a member of the original start up team in 2007, and has led the sales recruiting, sales training, leadership program, and managed national and international sales teams.
An authority on inbound marketing and sales, Dan is a regular speaker, writer, blogger, instructor, and coach to those who seek inbound success.
Tune in as Dan talks about the biggest content marketing and sales strategies that helped lead to HubSpot’s success
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The episode is sponsored by HubSpot. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”
CLICK HERE to check them out!
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In this episode:
[02:54] Dan’s sales and marketing background
[5:40] The ins and outs of entrepreneurship
[7:03] The reason why HubSpot chose him for the job
[8:03] HubSpot’s growth journey in becoming one of the top softwares in the industry
[12:52] Everything you need to know about “shmarketing”
[13:44] The #1 way to provide information to your audience while also generating leads
[15:19] The power of “Freemium”
[18:25] The process of flywheel
[21:58] The importance of transparency in marketing, and how it’s achieved
[24:24] The diversity and inclusion statistics at HubSpot
[27:36] Dan’s book, Inbound Organization
[35:45] 1 actionable thing to implement within the next 48 hours
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Links/resources mentioned:
Galvanize - https://www.galvanize.com/campuses/phoenix
Inbound Organization - https://www.inboundorganization.com/media-partner-kit
HubSpot - http://hubspot.thecontentcoalition.com
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Connect with Dan
https://www.linkedin.com/in/dantyre01/
https://www.instagram.com/dantyre1/
https://twitter.com/@dantyre
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger
https://www.facebook.com/shainaweisinger
https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
https://www.RepurposeHouse.com
https://www.facebook.com/RepurposeHouseCo/
https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 004.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth.
Over Christopher’s career, he spent nearly 10 years as part of the advanced technology group at Andersen Consulting/Accenture, has headed up product, marketing, and product marketing groups at a number of early stage companies, has been a startup founder; and was part of the early team at Ant’s Eye View, which was acquired by PriceWaterhouseCoopers.
Tune in to learn how Chris shares specific and actionable tactics that he and his team apply to GoDaddy’s content marketing strategy to remain top of mind.
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This episode is sponsored by Repurpose House. Click Here to check them out!
Get more leads with your existing content by turning it into unlimited videos & images.
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In this episode:
[01:04] Christopher shares his background
[05:13] The ins and outs of GoDaddy’s blog, ‘The Garage’
[06:21] The types of content marketing that Chris manages at GoDaddy
[09:20] The exact “obsessive tracking” strategies GoDaddy has implemented to analyze, optimize, and improve their content marketing results
[10:50] The top recommended tools for tracking your content marketing efforts
[11:29] The latest trends in the content marketing space
[14:47] How to turn YouTube views to leads
[18:39] 1 actionable thing to implement within the next 48 hours for your content marketing strategy
Links/resources mentioned:
https://www.godaddy.com/garage/
https://www.youtube.com/user/GoDaddy
https://www.linkedin.com/company/godaddy
Connect with Chris
https://twitter.com/@ccarfi
https://www.facebook.com/GoDaddy/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger
https://www.facebook.com/shainaweisinger
https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
https://www.RepurposeHouse.com
https://www.facebook.com/RepurposeHouseCo/
https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 003.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
There’s a big misconception that public relations & content marketing are the same thing….
but they’re NOT.
PR is a tactic that’s part of a bigger content marketing strategy.
To further dive into this topic, we interviewed a PR expert to do some myth-busting and share her tips to incorporate storytelling to your content marketing strategy.
Melissa DiGianfilippo is co-owner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts including traditional media relations, crisis communications, internal communications, community outreach and more.
Under Melissa’s direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets.
Among many awards, Melissa was named the top female PR professional in Arizona by Arizona Foothills Magazine in 2018.
So tune in as Melissa shares why storytelling is important for your brand, how to get picked by national media, and valuable insights when pitching.
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This episode is sponsored by Content Cucumber.
Custom content writing for visionaries with lots of ideas and not a lot of time
cucumber.thecontentcoalition.com
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“When you can get that earned media and you can repurpose the heck out of it, that is CRUSHING IT” - Melissa DiGianfilippo @Serendipit
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In this episode:
[02:00] The differences you need to know between PR & content marketing
[06:37] Why digital content is way better than traditional media
[07:19] Everything you need to know about Byline content
[09:50] How Melissa got into PR
[10:25] What you need to understand about storytelling
[11:10] 1 tip to hone in on your story
[12:03] Her top suggested PR tools
[14:37] How to be an expert source and get picked by national media
[15:49] Best practices for IGTV
[17:08] More tips when using a PR agency or pitching
[17:55] Melissa’s favorite PR moment
[19:25] 1 actionable thing to implement within the next 48 hours for your content marketing strategy
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Links/resources mentioned:
https://www.cision.com/us/
https://service.prweb.com/home/
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Connect with Melissa
https://www.instagram.com/melissadflip/
https://twitter.com/serendipit
https://serendipitconsulting.com/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
_____
Connect with Shaina
https://www.linkedin.com/in/shainaweisinger
https://www.facebook.com/shainaweisinger
https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
https://www.RepurposeHouse.com
https://www.facebook.com/RepurposeHouseCo/
https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 002.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
We’re starting off The Content Coalition with an amazing guest for episode 001: Dennis Yu! Dennis is the Chief Executive Officer of BlitzMetrics - a digital marketing company which partners with schools to train young adults.
Dennis’s program has managed ad campaigns for enterprise clients like the Golden State Warriors, Nike, and Ashley Furniture. When it comes to getting content seen, him and his team are the pros. Not to mention … Dennis co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents.
Dennis has also been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News.
So tune in as Dennis gives away some of his secrets on how to properly repurpose your content in this omni-channel digital marketing space we live in, and how you can apply it to your content marketing strategy too.
“Analytics is optimizing. It’s figuring out why something is or isn’t working and therefore what you should” - @dennisyu
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This episode is sponsored by Repurpose House. Click Here to check them out!
Get more leads with your existing content by turning it into unlimited videos & images.
_____
In this episode:
- [03:43] BlitzMetrics and its incredible background
- [06:45] The #1 content you should repurpose on Facebook
- [10:03] How to properly repurpose your greatest hits
- [11:50] The only size you should make your content on Facebook, LinkedIn, & Twitter
- [14:16] What types of content should be produced professionally or “organic feeling”
- [23:35] 1 actionable thing you can implement for your content strategy in the next 48 hours
Connect with Dennis:
- https://www.facebook.com/BlitzMetrics/
- https://www.linkedin.com/in/dennisyu/
- https://twitter.com/dennisyu
- https://www.facebook.com/getfound/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo/
- https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 001.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.
I’m Shaina.
I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads!
Now, I know a lot, but I certainly don’t know it all. So, I made it my mission to talk with content kings, queens, and bosses to learn as much as I could about crushing content marketing and I’m taking you along with me.
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
CONNECT WITH SHAINA:
- https://www.linkedin.com/in/shainaweisinger
- https://www.facebook.com/shainaweisinger
- https://www.instagram.com/shainaweisinger
CONNECT WITH REPURPOSE HOUSE
- https://www.RepurposeHouse.com
- https://www.facebook.com/RepurposeHouseCo
- https://www.instagram.com/RepurposeHouseCo