Seen Heard Paid with Kat Elizabeth: Recent Episodes
Kat Elizabeth
Welcome to Seen, Heard, Paid with Kat Elizabeth - formerly The Personal Branding Project. The podcast where we believe that success isn’t just about what you need to do… it’s about who you need to be. Whether you’re brand new to personal branding or you’ve been building your personal brand for years, you’re going to get all the practical advice, brand strategy, inspiring stories and tough love you need to go from industry’s best kept secret to in-demand brand. Messaging, positioning, social media, sales, content strategy - this is the weekly fluff-free dose of personal branding strategy you’ve been waiting for. Hosted by Kat Elizabeth, an actor turned copywriter turned brand strategist & personal branding coach who’s done the soul-sucking 9-to-5, the starving artist thing and understands the struggles of being #multipassionate. But despite a rocky start, she built a platform from scratch and is now here to share her framework, allow you to learn from her mistakes and help you build the self-belief, strategy and support you need to do the same.
What makes us magnetic as humans is NOT the same thing as what makes us magnetic as "brands" -- although you can't have one without the other!
It's time for an overdue episode on what magnetism even is and how we can create it... and spoiler alert: It's created from 2 different sources.
Hit play if you want to understand:
- Why personal brands need 2 different kinds of magnetism
- What happens if you only have 1 of them
- Practical ways to make 1% improvements to your own magnetism
- The key to unlocking your own magnetic potential
- And the most underrated factor in generated more of both kinds of magnetism
And here are the links to what I mentioned in the episode ↓
-
Magnetic Roadmap Sessions for mapping out a plan to create more personal brand magnetism with simple, actionable steps to follow.
-
Magnetic Activations - a custom hypnosis audio track (scripted & recorded by me) to accelerate your unblocking process & rewrite the limiting narratives so you can start showing up as your most magnetic self.
-
One-on-one Brand & Business Coaching - high touch ongoing support from me to do the strategy, subconscious + skills development work you need to take your personal brand or business to the next level.
-
UNMISTAKABLE - my self-paced foundational program for becoming your own strategy aka the key to unlocking both your inner AND outer magnetism. Currently enrolling at special pilot pricing.
-
Simply Magnetic - my FREE audio course all about removing the over-complications that get in the way of our magnetism
Questions? Shoot me an email at kat@magneticbrand.co or DM @iamkatelizabeth and I'm more than happy to chat!
There is a LOT to this whole personal branding thing if you're serious about establishing yourself as a thought leader and building a brand that's authentic, magnetic and unforgettable.
For this reason, it's easy to get overwhelmed and feel like you need to do it all at once – only making things MORE challenging and slowing down your progress.
In my years of building my own brand and working with countless clients, I've come to see that there are 5 distinct phases of this process.
And when you know what to focus on in each one, you reduce the overwhelm, increase your results and lay the foundations to unlock your next level so much quicker.
So in this episode, I'm breaking down:
- What each of these 5 phases are & how to know which you're in
- A look at the purpose of each phase & what it involves
- Tips on what to focus on in each one
- Why this process isn't linear, but in fact, cyclical
- Some things to note if you're on "round 1" of the cycle
- What to do if you've skipped any of the foundational phases
Wanna put all of this into practice?
⚡️ UNMISTAKABLE is open for enrolment at special pilot pricing - head to unmistakablebrand.co for info on how you can join.
💡 And to explore the ways we could work together 1:1, head to magneticbrand.co/personal-brand-coaching (shoot me an email if you have any questions!)
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
Are you building your personal brand from the outside in, or the inside out? It matters -- big time.
In this episode you'll figure out how you're currently approaching it as well as...
- Why 97% of people are building from the outside in
- The long-term consequences of this outside in approach
- The major ways outside in vs inside brand strategy differ
- How the 4 pillars of The Magnetic Brand Blueprint tie into this
- Some practical steps to immediately switch up your approach
Wanna put all of this into practice?
⚡️ UNMISTAKABLE is open for enrolment - head to unmistakablebrand.co for info on how you can join.
💡 And to explore the ways we could work together 1:1, head to magneticbrand.co/personal-brand-coaching (shoot me an email if you have any questions!)
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
It's time to kick off our mini series on Magnetic Personal Branding Foundations and there was no other place to start except with the heart of it all:
The Magnetic Brand Blueprint -- my framework that breaks down the 4 non-negotiable, universal and timeless pillars for building a magnetic personal brand.
In this episode I'll walk you through each of the pillars...
→ Individuality
→ Authenticity
→ Credibility
→ Longevity
...and share my observations on where so many people are struggling, either because they're trying to 1: Cut corners & rush the process, 2: Approach them from the outside in and/or 3: Skip pillars altogether.
I hope you find this episode insightful!
Wanna put all of this into practice?
⚡️ UNMISTAKABLE is open for enrolment - head to unmistakablebrand.co for info on how you can join.
💡 And to explore the ways we could work together 1:1, head to magneticbrand.co/work-with-me (shoot me an email if you have any questions!)
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
It's been 14 months since I revealed the evolution of my brand from "The Personal Branding Project" to "Magnetic Brand Co - and despite my radio silence, a LOT has been going on behind the scenes.
So to kick off a new season, this epic, unfiltered update will give you the scoop on:
→ Why I've been so quiet since the rebrand (and why I intentionally didn't produce much content - or repurpose old content - during my downtime)
→ The big picture changes to my framework - The Magnetic Brand Blueprint - that were a result of 4 years of trial, error, testing & gathering feedback
→ How & why I've changed the way I look at personal branding strategy, and in turn, help my clients develop their own
→ The ways these changes have impacted my approach to 1:1 coaching and what's stayed the same
→ A sneak peek at the brand new programs I've been developing
→ Teachable moments from my 3 biggest changes to my approach in business & offer development (the "why didn't I figure this out sooner?!" stuff!)
Yup, it's a long one, but it's 100% fluff-free, so even if you need to listen in a couple of goes, I reckon it'll be worth your while ;)
MENTIONED DURING THE EPISODE
More on how we can work together 1:1 (email me or complete an application if you want the details of the new packages when they go live)
magneticbrand.co/personal-branding-coach
Get your name on the Unbridled waitlist (FINALLY coming soon!)
magneticbrand.co/unbridled-waitlist
Check out UNMISTAKABLE (sales page coming soon)
https://sales.magneticbrand.co/unmistakable-usd
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
If you've ever felt like you should be "further ahead" than what you are now... That you shouldn't be making these kind of mistakes at "this part of the journey"... And you wish you could just get your ish together already...
...This episode's for you.
Our 4th and final guest on this mini series is Christina Louise, a personal branding photographer and visual branding mentor who started her business way back in 2007.
While I'm sure you'll be inspired by what she's doing today, what's more important is you'll see that there's no such thing as "overnight success". And that no matter how experienced you are, sometimes things just get really tough. Occasionally, plain old crappy. But getting through them is what really it's all about -- and can be more valuable than any course or qualification.
Delivered with plenty of truth bombs and a lot of laughter, you'll be hearing about:
- the realities of her first years in business & what she wished she'd known
- how the pandemic shut down her biz & forced her to get creative
- what she learned from launching her first group coaching program
- the new "slow but strategic" way she's developing offers & how it helped her successfully break into a new niche
- how hitting financial rock bottom 5 years into business was one of the best (tough) experiences she's had
- her #lazymarketing approach & the truth about why it works for her
- how she increased her revenue by 30% while working less & avoiding burnout
- why she finds coaching & community so important even 16 years into her entrepreneurial journey
In other words: buckle up for this epic finale of our mini series!
FREE RESOURCES
Simply Magnetic, the 5 part audio courseEnroll for free at: simplymagnetic.co
CONNECT WITH CHRISTINAInstagram: @christinalouisebrandingWebsite: christinalouisebranding.com
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
Wanna know a secret? You're not the only one experiencing self-doubt on a regular basis 🤫 Crazy, right??
But seriously. The reason why I, today's guest Morgan Potter, and so many other people out there are on a mission to help our clients help find the confidence to show up authentically online is because we understand the struggle... intimately.
Morgan is also someone who happens to come across as extremely confident, outgoing and bubbly online - so this is extra proof that you never really know what's going on behind the scenes.
Which is just one of the things we dive into during this uber-honest and inspiring chat. You can also expect some major nuggets on wisdom around:
- how Morgan managed perfectionism and in turn was able to accelerate the growth in her business
- her (past) money mindset struggles & how she got over her fear of numbers
- what it took for her to go from struggling to charge for her value to raising her prices & landing clients who happily pay her rates
- the surprising evolution she's currently going through in her business (something she swore would never happen)
- and the realities of course creation -- a metaphor for business in general and how we're unknowingly sabotaging ourselves due to 1 unconscious habit
Yep, it's another big one and you'll probably want to be ready with your notepad to jot down the many mic drop moments Morgan shared!
If you enjoyed this episode, please screenshot it and tag us on Instagram -- plus don't forget to leave a 5 star written review so it can reach as many people who need to hear it as possible.
FREE RESOURCES
Simply Magnetic, the 5 part audio courseEnroll for free at: simplymagnetic.co
CONNECT WITH MORGANInstagram: @morganpotterphotoWebsite: morganpotterphoto.com
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
There's a lot more to getting paid for your brilliance than simply being brilliant at something. At least, that's what most of us figure out pretty quickly when diving into the world of self-employment.
And in today's ep - part 2 of this mini series - you're going to meet someone who experienced so many relatable struggles, from blocks around showing up authentically and showing her "real" self to figuring out how to communicate what it is she does in a way that's simple and resonates with her dream clients.
Pip Laiika is a creative business coach (and multi-passionate/skilled creative herself) who also happens to be a past student/client of mine meaning I've had the privilege of playing a small part in her entrepreneurial & brand-building journey.
Full of practical advice and plenty of inspiration (from successfully navigating pivots, rebranding and landing her first international client) this one's a must-listen if you're feeling frustrated about how tough it feels to get paid to do what you love -- or are still a bit too overwhelmed to take the leap.
Get it in your ears ASAP and be sure to screenshot the episode, tagging us (@iamkatelizabeth + @studiosoulstar) if you found it helpful!
FREE RESOURCES
Simply Magnetic, the 5 part audio courseEnroll for free at: simplymagnetic.co
CONNECT WITH PIPInstagram: @studiosoulstarPodcast: "The Outcast Creatives"Website: studiosoulstar.co
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
We're kicking off this 4 part mini series on real life biz owners and their journeys to becoming magnetic with a killer episode featuring the gorgeous Krista Marie – business coach, photographer and host of the She Calls Her Shots Podcast.
Krista worked with me for 6 months and in that time, completely transformed her business from the inside out - literally. From shifting her mindset to redesigning her offers, increasing her pricing and rebranding.
Between the relatability of Krista's transparent share about her journey, the practical advice she drops and the inspiration she'll provide by being an example of what's possible, this episode is a must listen.
In less than hour we covered:
- Going from pushing through burnout + "shoulding" to ease, flow + creative freedom
- How a lack of obvious engagement doesn't mean people aren't listening
- On the challenges of pricing "intangible" services like coaching
- The blocks that get in the way when it's time to raise your prices
- Hoarding courses and knowing how to make aligned investments as a newbie
- Landing clients, marketing + building an email list the simple way
- The effortless, organic rebrand as a result of the inner work
Do yourself a favour and grab a notebook before hitting play ;)
FREE RESOURCES
Simply Magnetic, the 5 part audio courseEnroll for free at: simplymagnetic.co
CONNECT WITH KRISTAInstagram: @heykristamariePodcast: "She Calls Her Shots"Website: heykristamarie.com
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
As usual, coming to you with a message I wish I could share with my past self as it would have saved her hundreds of hours of work, tens of thousands of dollars and countless hours of self-doubt.
And if you have EVER found yourself...
⇢ Signing up to a platform you hate
⇢ Creating content that feels inauthentic
⇢ Basing your strategy on what's typically done
⇢ Pushing yourself to work when you feel like crap
⇢ Trying to get things "right"
⇢ Not launching the thing/hitting publish for fear of getting it wrong
...or anything similar -- then this ep's for you.
I've got not one, but THREE permission slips for you that will hopefully take a load of pressure off.
Not only that, but they'll likely lead to way better results too.
So go ahead and hit play, and when you're done, you might want to head here next ↓
simplymagnetic.co (hint: it's my free course!)
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
Stuck is a word I hear/read a LOT in my role. It's the #1 reason my clients originally looked for a coach -- they couldn't seem to move forward.
But in this episode we're unpacking some of the root causes of stuckness including some that could be self-inflicted... and in turn, avoidable!
So if you want to know:
- The 3 most damaging kinds of self-sabotage that create stuckness
- Some of the ways they show up in your brand-building journey
- The deeper, underlying causes of these 3 behaviours
- How to start solving them permanently
- Plus tips for quick fixes that'll get you moving immediately
Then go on and hit play!
Get my new course, Simply Magnetic for free at simplymagnetic.co
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
I'm alive! And so is the podcast -- although we've both evolved since I was last on the airwaves ;)
Just a quick update for you to share a little about what in the world kept me away for so long, a hint of what's to come, and probably a few other tangents while I'm at it. You know, for old time's sake.
Check back VERY soon (like Feb 6th, soon) for details on how to access my new free course, Becoming Magnetic!
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
Ready for another dose of tough love?
Today we're diving into why perfect strategies + step-by-step plans are rarely the solution if you're not taking consistent (or any!) action... and what you need instead.
Plus
→ the good news for perfectionists
→ why my YouTube channel was technically a failure
→ and why I won't do a session with you to nail your elevator pitch
Buckle up -- and get ready to take imperfect action.
THE KNOW LIKE TRUST CHALLENGEaka the butt-kick you've been waiting forhttps://www.magneticbrand.co/challenge
**MORE RESOURCES
Magnetic Brand Co Courseshttps://magneticbrand.co/courses The Magnetic Brand Quiz**https://magneticbrand.co/quiz
The Magnetic Monthly Marketing Planhttps://magneticbrand.co/marketing-plan
My fave tools of the trade:https://magneticbrand.co/favorites
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
Wondering what goes into a rebrand, how much it costs, how to approach it and when it's time for you to think about your own?
Good news! I'm breaking my own rebrand down in plenty of detail for you in this episode, in particular:
→ how I knew I was ready to do this
→ a quick recap of how I created my brand 1.0
→ the phases of my rebrand
→ what I outsourced vs what I DIYed
→ how much I spent on each element
Plus sharing some real talk with you if you're thinking about rebranding (or launching your first brand) and wondering if you should do it the way I did.
Oh, and as mentioned in the episode, here's my rebrand superteam:
Stylist: Jane Mow
https://www.instagram.com/janemowstylist/
Photographer: Mandy / MNDY Photography
https://www.instagram.com/mndyphotography/
Designer/Visual Strategist: Alex / Haven Studio
https://www.instagram.com/havenstudioco/
Website template (main): Emma Troy
https://emmatroy.com.au (use VIPKAT for 10% off!)
Website template add-ons: Tonic Site Shop
https://tonicsiteshop.com/ (use KAT for 15% off!)
**MORE RESOURCES
The Magnetic Brand Quiz**https://magneticbrand.co/quiz
The Magnetic Monthly Marketing Planhttps://magneticbrand.co/marketing-plan
My fave tools of the trade:https://magneticbrand.co/favorites
**WORK WITH ME
1:1 Brand Coaching**
https://magneticbrand.co/brand-coaching
Strategy Intensives
https://magneticbrand.co/brand-strategy
Mini Courseshttps://magneticbrand.co/courses
CONNECT WITH ME
Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: kat@magneticbrand.co
There's only one thing that will GUARANTEE you'll never achieve the results you want in your brand:
You never taking action.
In fact, you're more likely to achieve success with NO strategy but constant action than the perfect strategy and inconsistent or no action.
So today's episode is dedicated to ensuring you take then action that will then unlock your ability to turn your vision into a reality.
Enjoy!
NEED MORE HELP TO GET YOUR BUTT INTO GEAR?My brand new program, Unbridled (launching soon) is all about helping remove all of those obstacles that are getting in the way of your ability to bring all of your brilliance to your brand and attract the kinds of people prepared to pay a premium for it.
We'll work on the mental/emotional blocks, dive into where your strategy, offers + execution are out of alignment, and get you back in the driver's seat, taking consistent, meaningful action that allows you to build epic momentum.
You can get your name on the waitlist here: unbridledbrand.co
Or if you're looking for 1:1 help with your messaging, get in touch so we can chat about other options (new website on its way so you won't find everything on my current site!)
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Email: kat@personalbrandingproject.co
Messaging.
The thing we know we need to pay more attention to, but at the same time fills us with dread.
"I'm not a copywriter!" "I'm no good with words!" "I just don't know how to explain the value of what I do!"
If that sounds like you, know you're not alone. Brand messaging is TRICKY - it spins my clients out more than anything. Even the ones who help THEIR clients with messaging & copywriting!
And in this episode I'm not only going to explain why it hurts our brains so much, I'm also going to...
→ break down what messaging really is (with non jargon-y examples)
→ demonstrate the power of messaging & why it's crucial
→ introduce you to the 4 elements needed to truly nail your messaging
→ give you 3 solid tips for making the process of messaging development WAY easier
Sound good? Then hit play!
NEED MORE HELP WITH YOUR MESSAGING?My brand new program, Unbridled (launching in May) is all about helping remove all of those blocks that are getting in the way of your ability to bring all of your brilliance to your brand and attract the kinds of people prepared to pay a premium for it.
We'll work on the mental/emotional blocks, dive into where your strategy, offers + execution are out of alignment, and get you back in the driver's seat, taking consistent, meaningful action that allows you to build epic momentum.
You can get your name on the waitlist here: unbridledbrand.co
Or if you're looking for 1:1 help with your messaging, get in touch so we can chat about other options (new website on its way so you won't find everything on my current site!)
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Email: kat@personalbrandingproject.co
While everyone's timeline and growth trajectory looks different, the fact is that to reach the "pinnacle" of your brand-building journey (phase 5!) there are steps we just can't skip.
And even though challenges, obstacles and the occasional "what am I doing with my life?!" are inevitable... I'm here to provide more than just some encouragement to keep going.
So in this episode I'm going to break down:
→ the 5 phases of any magnetic brand journey + how to know which one you're at
→ what it takes to "unlock" each next level (as quickly as possible)
→ some of the things that can keep you stuck for longer than necessary
→ what's really happening when it feels like you've "gone backwards" after previous success
If after listening to this, you realise you need to do some serious work on your Inner Magnetism, then get your butt over to the waitlist for Unbridled (launching in May) at: unbridledbrand.co
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Email: kat@personalbrandingproject.co
I get it: it's easy to fall into the "I just need to land a couple more clients" trap.
But I've learnt the hard way that not all clients are created equal. And while it seems like some extra cash will solve all your problems... nightmare clients can create a whole lot more of them. (Problems - not money!!)
So in this episode I'm breaking down:
→ Why you should care about who you work with
→ How certain things you're doing could be attracting the wrong people
→ 5 way to ensure you're showing up in a way that attracts total dream clients
→ And as a bonus, will naturally make it easier to sell your offerings!
Grab your notebook... this is a big one.
PSST 👇🏼
You can join the waitlist for UNBRIDLED here → https://unbridledbrand.co
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Email: kat@personalbrandingproject.co
Yep, I'm about to undergo a rebrand which means things are about to change 'round these parts. And I'm not just talking about the logo and colours.
This rebrand is the result of a huge year of internal growth in 2021 and in turn, "outgrowing" the brand you see right now.
So in this episode I'm giving you the full scoop about...
→ Why I'm rebranding when my clients love my brand as it is
→ What the rebrand is going to involve
→ A sneak peak at how my inside out approach to the strategy
→ And why it's scaring the hell out of me (despite the excitement!)
But no more spoilers - you'll need to listen for the juicy details ;)
PSST 👇🏼
You can join the waitlist for UNBRIDLED here → https://unbridledbrand.co
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Email: kat@personalbrandingproject.co
If you're on a mission to make an impact but feel like it's impossible under your following grows... or want to find a way to become a thought leader in your space but feel like an imposter as long as your audience is so small... this episode is for you.
With help from my special guest, Makeda Andrews, we're about to deliver some truth bombs about what influence is all about, what leadership actually means, and how to start making an impact today - even if you have an audience of 1 and team of zero.
No matter where you're at in your entrepreneurial or thought leadership journey, this episode is filled with wisdom and perspective to help inspire you, keep you grounded and remove the overwhelm that comes with trying to make an impact with what you do.
CONNECT WITH MAKYouTube: https://www.youtube.com/c/MakedaAndrews
Instagram: https://www.instagram.com/makeda.andrews/
Website: https://www.makedaandrews.com/
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Email: kat@personalbrandingproject.co
Sick of spinning your wheels, working your butt off... and not actually seeing results that match the effort you're putting in? This one's for you!
Whether you're a freelancer, solopreneur, small biz owner or aspiring thought leader, the 5 strategies I'm sharing in this episode are guaranteed to help you make traction and build momentum over the next 12 months.
In fact, even if you run with just ONE of the things I shared, you'll speed up your growth.
So grab your notebook and get ready for this actionable episode!
You may also want to check out my upcoming Build Your Brand Without The Burnout workshop ;)
For all the details head to: personalbrandingproject.co/workshop
And feel free to drop me a line if you have any questions! ↓
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Email: kat@personalbrandingproject.co
It's burnout season - but before we blame all of our exhaustion on the end of the year, I think we'd better first have a chat.
Countless conversations with stressed out solopreneurs this year have revealed a pretty interesting pattern to me that I'll be unpacking in this episode.
A specific cycle that leads to burnout and may also be the reason you're finding it so hard to stick with your marketing plan consistently (and in turn, aren't seeing the results).
So if you've been feeling like marketing yourself is way too difficult, dread the thought of "showing up" and question whether it's even worth the effort: hit play.
You may also want to check out my upcoming Build Your Brand Without The Burnout workshop ;)
For all the details head to: personalbrandingproject.co/workshop
And feel free to drop me a line if you have any questions! ↓
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Email: kat@personalbrandingproject.co
This year did not play out the way I thought I would. Instead of the year I hoped I would have, I got the year I needed... a year that highlighted my weak points, the gaps, the things that were stunting my growth.
You may have noticed I spent a lot of the year behind the scenes. This episode will help to shed some light on why that was and what I was doing while I wasn't "showing up".
Most importantly, I'm going to share with you what I learned. Both from my own - sometimes painful - experiences as well as from observing all of my clients and their own challenges.
Including:
→ The importance of focus (and the true cost of trying to do too much)
→ What financial safety has to do with magnetism & how you're showing up
→ The difference between strategic offers vs offers that are slapped together
→ How inconsistency can be avoided (to a point) through systems & structure
→ The truth about magnetism (and how little it has to do with the parts of brand your audience can see)
I truly hope you'll find this helpful and if it is, please drop me a DM or share a screenshot tagging me on Instagram @iamkatelizabeth
Also mentioned in the episode:
I'm opening up my calendar for my Lightning in a Bottle Sessions just for a short time - you can learn more and book a sesh directly from my website here: personalbrandingproject.co/brand-coaching-services
Struggling to explain what you do and why it's so valuable?I'm thinking about creating a virtual implementation workshop for service based entrepreneurs & educators on messaging and I'd love know what you'd find the most beneficial:
A) Write the services page for your high-ticket offer
B) Create a month's worth of content that builds demand for your offer
C) Create a messaging toolkit for your offer communicate your value on ANY platform
Shoot me an email or DM via one of the links below to tell me your fave!
Full disclosure: this will be a paid but budget-friendly workshop under $50.CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Email: kat@personalbrandingproject.co
Imposter Syndrome. EURGH.
I've never met an entrepreneur who hasn't experienced it. It tends to get worse the more visible you become (the double-edged sword of building a personal brand!)
And yes, I'm now about to tell you that you may actually be playing a role in how bad it is!
While imposter syndrome isn't something we can ever completely be rid of - in fact, I like to see it as a sign that I'm levelling up - there are things we can do to prevent it popping up unnecessarily .
So in this episode I'm breaking down 5 really common things entrepreneurs do that "flare up" imposter syndrome and giving you some lighting fast coaching to see if you can make some immediate changes to reduce it!
ALSO MENTIONED:
"How to cope with imposter syndrome as an entrepreneur" featuring Vince Warnock
personalbrandingproject.co/episode-34/
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Whether you're a solopreneur or small biz owner, chances are you have a VERY long to-do list... always.
And while you know content marketing is essential for growing your audience and authority, the content creation part is one of the most difficult to keep up.
Whether it's a lack of clarity on what to do when, the uncertainty of how or whether to repurpose your content, the struggle to find time while juggling client work (and trying to have a life) - it often gets bumped down the list.
Today's episode is about creating clarity, structure and certainty so you can stick to your content commitments - and actually enjoy the process!
From sharing my own content creation framework to talking about content creation rituals, I'm giving you fluff-free, immediately actionable tips that should hopefully make your life way easier.
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personalbrandingproject.co/magnetic-marketing/
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PLUS...
✨ Expert Status Content is here!For all the info head to:personalbrandingproject.co/content 💌 Expert Status Emails is also now available!Full details here: personalbrandingproject.co/emails WORK WITH ME 1:1
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As entrepreneurs and aspiring thought leaders, we spend a lot of time thinking about the external impact of our personal brands...
But how often do you stop to think about how our internal compass, vision, energy, personality and perspective are shaping that impact?
Today I'm joined by special guest Cat Skreiner a Human Design Guide & Energetic Business Strategist who's made it her mission to help us understand our own unique "blueprint" so we not only make the impact we've been dreaming of, but we also do it with more ease, flow and FUN.
We dive into all things business, branding and launching through the lens of Human Design in the hopes that you see just how much freedom you have to build a business that's shaped to fit you rather than having to change who you are to make your business work.
The resources we mentioned...
Grab a free human design reading from either of the following:www.geneticmatrix.com/free-foundation-chart
www.myhumandesign.com/get-your-chart
Join Cat's free Facebook group "Own Your Human Design" for free training on Human Design:
www.facebook.com/groups/ownyourhumandesign/
Connect with Cat:
www.catskreiner.com
www.instagram.com/cat.skreiner (@cat.skreiner)
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PLUS...
✨ Expert Status Content is here!For all the info head to:personalbrandingproject.co/content 💌 Expert Status Emails is also now available!Full details here: personalbrandingproject.co/emails WORK WITH ME 1:1
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Website: personalbrandingproject.co
Got the content basics down and ready to take your content to the next level? Awesome!
Today we're going way deeper than "write a good hook" or "be consistent!" and looking at what it really takes to create magnetic content.
If you've been finding your content is a little vanilla or isn't creating the impact you want it to, then this episode is for you.
Whether you're creating a content strategy for social media, email marketing, YouTube, a blog or podcast, these 5 tips will apply and can be used right away.
So what are you waiting for? Start listening and make that content of yours even nmore magnetic! 🧲
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PLUS...
✨ Expert Status Content is here!For all the info head to:personalbrandingproject.co/content 💌 Expert Status Emails is also now available!Full details here: personalbrandingproject.co/emails WORK WITH ME 1:1
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Find yourself so caught up in your to-do list (or imposter syndrome!) that you completely forget why you're doing "this" in the first place?
Entrepreneurship.
The work you do.
The effort you're pouring into your brand.
You're not alone! I recently had more than one wake-up call that showed me just how out of touch I was with my big "why" and the result was I ended up feeling like I'd created another day job for myself.
So in this episode, we're doing a reset. Time to go back to basics about why you do what you do and in particular, why building a personal brand right now is SO important - an investment that will bring endless returns.
You ready? Hit play!
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Website: personalbrandingproject.co
Let's be honest. Social media is getting reeeal crowded these days (and will only get worse).
So in such a noisy place in what may feel like an over-saturated niche or industry, how do you stand out and stop the scroll?
In this episode, I'm diving into 5 ways you can stand out as a personal brand (or any brand for that matter!) so you attract dream clients and position yourself as an expert they actually want to pay attention to.
We'll talk content strategy, social media, email marketing and more.
So what are you waiting for? Hit play! ▶️
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PLUS...
✨ Expert Status Content is here!For all the info head to:personalbrandingproject.co/content 💌 Expert Status Emails is also now available!Full details here: personalbrandingproject.co/emails WORK WITH ME 1:1
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Welcome to Seen Heard Paid with Kat Elizabeth - formerly known as The Personal Branding Project!I hinted that something was shifting (although I didn't know what at the time) and now here it is. A podcast rebrand to signify all the changes that have been going on behind the scenes!
This episode is a bit of a tell-all where I'll unpack...
- Why the rebrand and the significance of the name
- How I feel I've been hiding in plain sight (and why I lost my nerve)
- The new direction of the podcast (and a tease of episodes to come)
- Some transparent insights into my own personal branding journey
Thank you for being a loyal listener so far – I hope you're as excited as I am about this next chapter. I'm SO committed to making it impactful and enriching.
-- Kat x
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Today I’m pulling back the curtains on some counterintuitive decisions I’m making to reach my own next level - the level where I earn more, work less, and have a bigger impact.
Old Kat would have assumed this meant doing more. Working longer. Working faster. Saying yes to everything.
Kat today finally understands that scaling a business requires the opposite.
Doing less, doing it slower, doing it better. Say no more than yes.
I wish I'd known some of this stuff earlier -- I learnt a lot of it the hard way. So as always, I'm going to share transparently in the hopes that you can learn from my mistakes and anticipate some of this stuff before it's too late!
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Website: personalbrandingproject.co
We need to talk about consistency. I know, I know. EVERYONE is talking about consistency. But this time it's different.
I care way less about you posting daily and way more about...
-> Consistency in your messaging
-> Consistency in your strategy
-> Consistency in your systems
So in today's episode we'll be talking about what consistency is NOT when it comes to social media.
Then breaking down 5 strategies to help you with the consistency that matters.
Plus one bonus tip that'll help you optimise and grow, month in and month out.
Resources mentioned during the episode:
Trello.com
Asana.com
Notion.so
Later.com
CreativeMarket.com
Gretchen Rubin's Four Tendencies Quiz: https://quiz.gretchenrubin.com/
⭐️ WIN A $50 AMAZON GIFT VOUCHER WITH REVIEW OF THE MONTH1. Leave a review on Apple Podcasts (or your player of choice)
2. Screenshot the review and share it on Instagram stories or LinkedIn
3. Tag me @iamkatelizabeth (or Kat Elizabeth on LinkedIn)
...and you'll be entered into the monthly draw for a chance to win a voucher!
WANT TO KEEP LEARNING? 👇
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personalbrandingproject.co/magnetic-marketing/
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Website: personalbrandingproject.co
If you're sick of wondering what to post, over-thinking every caption, questioning whether social media (and content creation in general) is worth the effort... this is the episode for you.
In part 2 (of 3) of this social media series, we're breaking down the strategy behind content (in particular, the content you share on social) that actually helps turn followers into paying clients.
Spoiler alert: it involves speaking to people at all stages of customer awareness which may mean getting outside your content comfort zone!
To listen to part 1, "How to remove the stress & overwhelm from social media", click here or visit: https://personalbrandingproject.co/episode-38/
⭐️ WIN A $50 AMAZON GIFT VOUCHER WITH REVIEW OF THE MONTH1. Leave a review on Apple Podcasts (or your player of choice)
2. Screenshot the review and share it on Instagram stories or LinkedIn
3. Tag me @iamkatelizabeth (or Kat Elizabeth on LinkedIn)
...and you'll be entered into the monthly draw for a chance to win a voucher!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
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Website: personalbrandingproject.co
We're kicking off this 3 part series on social media by diving into why social may be stressing you out, causing you anxiety and therefore either leading to no results (or not even showing up at all).
If you're experiencing...
😱 Fear of the algorithm (it's out to get me!)
😰 Guilt if you’re not posting daily (I'm failing at social!)
💔 Constantly checking likes (why is my engagement so low?!)
😤 Social media resentment (why do I need to be there at all??)
👆🏻These are just a few symptoms that your relationship with social media isn't a healthy one and it's time for a change!
Ready to start enjoying social media again AND taking your strategy to the next level? Hit play and let's do this!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
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Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Ohhh... 20/20 hindsight's fun, right? So much wisdom, but so much of it comes to you too late to apply it to your own situation. Which is why I decided to create this very episode!
There are so many things I figured out so late in my business that would have made my life so much easier (and the business so much more profile) if I'd just done them BACK THEN.
But rather than beating myself up about it, I'm going to pay this wisdom forward in the hopes it helps you avoid some of the classic early-biz and brand-building mistakes I made!
✨
PS Enjoyed this episode? Please leave a quick written review (and go in the draw to win a $50 Amazon gift card!)
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Website: personalbrandingproject.co
Overwhelm. Stress. Anxiety. Feeling of failure. Not doing enough. Not BEING enough.
These are all common themes with my clients, my friends, and yes, even me.
So let's unpack them, because the reasons behind why we're feeling this way and why our businesses seem to be stagnant despite the ridiculous amount of time, energy and resources we're pouring in are very real.
As always, we're going to work from the inside out and tackle:
• 5 different clues that tell me your brand & marketing strategy is no longer working (or perhaps NEVER worked)
• why marketing your business is feeling way too hard
• the real reason the algorithm seems to hate you
...and so much more.
*Tough love and vulnerable share warning.
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
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WORK WITH ME 1:1
1:1 Coachingpersonalbrandingproject.co/magnetic-brand-acceleratorStrategy Intensives
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Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
I spent a LOT of money on personal and professional development in 2020. Enough to make your eyes water.
But I'm happy to report that every single one of the investments I made paid off in some way (whether directly or indirectly) and I thought it was time to talk about them.
So in today's episode, I'm pulling back the curtains on my personal brand related investments, why I made them and, of course, what kind of ROI they brought me.
As a bonus, you'll also get some insight into some of the decisions I've made to pivot and re-package my own offerings lately -- #teachablemoment!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
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WORK WITH ME 1:1
1:1 Coachingpersonalbrandingproject.co/magnetic-brand-acceleratorStrategy Intensives
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**MENTIONED DURING THE EPISODE:
Selina Gray - https://selinagray.com/
Haley Burkhead (Recurring Profit) - https://heyhaley.com/
Glenda Lane (freedom coach) - http://www.freedomfromwithin.net/
To Be Magnetic -** https://tobemagnetic.com/
Plus Brandon Lucero, Chanti Zak, Colin Boy & Copyhackers
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Question: What's one thing entrepreneurs of ALL levels have in common?
You got it. IMPOSTER SYNDROME!
Seriously. After working with more clients & students I can count over the last couple of years, I've found that nothing does as much damage to their long-term success as imposter syndrome.
But what is it really? And can we just "get over it"?
To help me answer those questions, I'm thrilled to be chatting with Vince Warnock (of Chasing The Insights) whose obsession with understanding imposter syndrome has turned him into a bit of an expert!
WANT TO KEEP LEARNING? 👇
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YouTube: KatElizabeth
Website: personalbrandingproject.co
If you've ever said...
"I'm only attracting crappy clients" or...
"I'm posting to social and getting crickets!" or...
"There's just too much competition, no one will ever choose me!"
Then this episode is for you.
The fact is, becoming a magnetic brand (personal or otherwise) isn't something magical or only saved for "special" people.
But if you're not currently doing that, there's a good chance you're missing one of the 7 key elements I talk about in this episode.
So instead of complaining or giving up, grab a notebook, hit play and get ready to ask yourself some tough questions. If you're willing and coachable, I promise you can start making some improvements IMMEDIATELY. Deal?
WANT TO KEEP LEARNING? 👇
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Website: personalbrandingproject.co
Website: personalbrandingproject.co
Time for something a little bit different! A few questions have been coming up again and again, so I decided to pull together an episode to tackle them all at once.
Those questions aaare...
👉🏼 Should I start working on my brand or my product first?
👉🏼 How do you create time to work on your business and branding when you carry a full time job and have a family?
👉🏼 What's the biggest challenge a personal branding coach faces when working with a new client?
👉🏼 What does a personal branding coach do?
👉🏼 How often do creative entrepreneurs typically update their branding? Do you notice any patterns?
👉🏼 How often do entrepreneurs do a whole overhaul?
Hope you find them helpful!
And in case you were wondering, here are the 4 ways you can work with me in 2021 (the first quarter, anyway!)
1. Seen, Heard, Paid | Self-paced course meets live coaching & community
12 months with me as your biggest cheerleader, helping you pair the strategy with the self-worth needed to become the go-to expert in your niche (and get paid accordingly!)
2. Lighting in a Bottle | 1 & 3 hour 1:1 brand coaching sessions
Need to get unstuck or work on something super specific? These sessions are perfect for mapping out strategies, auditing your brand or developing smaller projects when you don’t need ongoing support.
3. Seen, Heard, Paid 1:1 | The 12 week personal brand accelerator
Serious about speeding up your growth, increasing your visibility, nailing your messaging and calling in more revenue? This 1:1 intensive is for action-takers ready to ditch the comfort zone and finally bring their dreams to life.
4. Creative Direction | An all-access pass to me as your strategist & copywriter
Whether you’re re-branding, developing your website, planning for a launch or a ready for a high-converting funnel, I’m here to take the lead (and do the dirty work) to bring your vision to life.
If you're not sure what you need, slide into my DMs and tell me where you're at and we can go from there!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
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WORK WITH ME 1:1
1:1 Coachingpersonalbrandingproject.co/magnetic-brand-acceleratorStrategy Intensives
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Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
There is a LOT to building a successful brand and business... and it feels like it all needs to happen at once. So in that confusion and overwhelm, entrepreneurs tend to get a lot of shiny object syndrome, pouring tons of time and energy into activities that seem important -- while actually important activities (you know - the ones that generate revenue?) get overlooked.
In today's episode we're going to tackle this all head on. Starting with the 8 biggest mistakes I see early stage entrepreneurs making in their brands and businesses.
And once we're through that, I'm going to talk about the 3 phases of business (getting started, building momentum & scaling) and the activities and "deliverables" you actually need for your brand and business.
Get your notepad out because this one moves fast and covers sooo much. Enjoy!
WANT TO KEEP LEARNING? 👇
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Website: personalbrandingproject.co
Find yourself putting out content and wondering whether you're actually doing it right?
So many entrepreneurs and content creators get caught in the trap of doing the things they committed to - for a long period of time - without ever properly stopping to learn from their results.
Whether it's social media and website analytics, sales metrics or even the success of your clients or students, there is SO much to be learnt from the data. But because it sounds intense (or boring) it gets ignored.
In today's episode, I'm diving into why these metrics matter so much and which ones to be paying attention to so you not only improve your results but also speed up your rate of success! Not so boring anymore, huh?
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
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1:1 Coachingpersonalbrandingproject.co/magnetic-brand-acceleratorStrategy Intensives
personalbrandingproject.co/brand-strategy
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Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
As promised: your bonus Black Friday episode!
Warning: this episode is unedited, unscripted and very real.
We need to talk about why self-employment and entrepreneurship are so damn hard... the stuff that's totally not your fault... and the stuff that you may actually be doing to YOURSELF to make it even worse.
LISTEN TO THE END to find out about my brand new program, Seen, Heard, Paid (and the crazy Black Friday launch deal) as well as the podcast giveaway where you'll be rewarded with all sorts of goodies!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
📲 JOIN MY FACEBOOK GROUP: The Seen, Heard, Paid Community
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WORK WITH ME 1:1
1:1 Coachingpersonalbrandingproject.co/magnetic-brand-acceleratorStrategy Intensives
personalbrandingproject.co/brand-strategy
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Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
There's no questioning that personal branding strategy, content strategy, social media strategy, BUSINESS strategy... all are crucial.
But what happens when you have a strategy and it's not giving you the results you expected?
This year has been a fascinating one for me, observing both my own journey and those of my clients to see what it really takes to build a profitable personal brand. And while strategy was a given, it turned out there was something just as important, but often overlooked.
Turns out that for each pillar of my In-Demand Brand Blueprint (Get Clear, Get Seen, Get Heard, Get Paid, Repeat) there is an element that if, when missing, can sabotage the strategy and therefore the results.
So in today's episode, I'm breaking down exactly what that element is so you can - hopefully - identify if and where it's affecting you.
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
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Facebook: @iamkatelizabeth
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Website: personalbrandingproject.co
"Hey, Kat... how did YOU build your personal brand?"
While following my own personal branding framework the other day, I was hopping on market research calls and one of my interviewees asked me this. A brilliant question and one I can't believe I haven't actually answered yet!
So today, I'm going to break down my own personal branding journey for you. A little on the timeline (because it certainly didn't all happen at once), a little on the different things I did to build an audience and authority, and of course, some of the mistakes I made.
I'll even give you a little sneak peek at my 2021 personal branding strategy!
If you enjoyed this episode, please leave it a review wherever you're listening to this as it makes a HUGE difference in getting the word out.
WANT TO KEEP LEARNING? 👇
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I know you're in a hurry to get where you're going. You have big dreams. Big plans. Lives to impact, worlds to change.
Me too, friend. And I want all of us to get there as quickly as possible. But remember that saying "more haste, less speed?" - we need to talk about what that can mean for your personal brand and business.
I've fallen victim to wanting to do all the things at once for fear of slow growth, missing out on opportunities or falling behind. And it cost me. A lot.
In today's episode I'm going to talk about what that cost really looks like, how to avoid it, and yes, THE FASTEST way to build your personal brand, no matter where you are in your journey.
PS... Check these out!
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Website: personalbrandingproject.co
You read that right. We're about to talk about why discomfort is a sign you're doing things RIGHT when it comes to building your personal brand. And more specifically, the 3 different kinds of discomfort you're guaranteed to experience along your way (and why they're so crucial to your mission and helping you grow!)
If you've been listening for a while, you've already heard about some of the ways I've had to get uncomfortable while establishing myself, pivoting my business and starting to scale. But I'm going even deeper today into where the most painful stuff has come from and how I was able to use it to move me forward -- so hopefully you can too!
MENTIONED IN THIS EPISODE
Jim Fortin ▷ https://www.jimfortin.com/
Selina Gray ▷ https://selinagray.com/
My episode on owning your story
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Website: personalbrandingproject.co
If you've ever felt like you spend way too much time creating content that seems to lead to zero results for your personal brand or business, you're not alone. I've been there and have made ALL the mistakes.
In today's episode, I'm going to try and provide some clarity around content strategy - including the why, the what and the how - so you can start to map out a plan for yourself that doesn't take over your life and actually helps you to build a profitable (and not just popular) brand.
Stay tuned for next week's episode when we'll dive into building out a content calendar to help you stay consistent and make sure you're posting the right stuff at the right time!
If you need more help, be sure to check out the extra resources below. But for now, start listening!
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Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
If you've ever found yourself twisted up in a love-hate relationship with Instagram, torn your hair out because you don't know what to post on Facebook, or spent any amount of time wondering if social media is even worth the effort... the episode is for you.
I've found that social media can be the root of all evil or the cause of so much joy (and connections, sales and more) but it's all about how you approach it. So in today's episode, I'm going to walk you through 7 crucial social media mistakes - covering mindset AND strategy - so you can get honest with yourself about what the problem really is with your socials.
If you need more help, be sure to check out the extra resources below. But for now, start listening!
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Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
You already know that the world has gone topsy turvy, so I'm not here to talk about that. But I am here to give you some encouragement and guidance when it comes to knowing how to "show up" for your audience right now.
So many of my students and clients have spoken to me about how they're freaking out about what to do next, what to say, whether they should go silent... the list goes on. And I get it. It took me more than a week to finally record this episode because I had the same voices in MY head.
But as you'll soon hear, there's more than one reason we need to keep moving forward right now (even if it means making some adjustments) and there is a right way and wrong way to approach your offers and messaging. So if you want to know what they are... start listening!
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Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
If you're getting sick of supposed overnight success stories and entrepreneurs saying, "One day everything just clicked and got so much easier!" then this is the episode for you.
Anita Siek is the real deal. Lawyer turned copywriter with 3 brands of her own (Wordfetti, Brandfetti and her personal brand), she has built a profitable business from scratch and made a name for herself in a competitive niche in a relatively short period of time. But she's also the first to admit that it's not been easy, she works crazy hours, and she questions what she's doing on the regular!
In today's episode, we dive into...
- How she strategically moved from law to copywriting by side hustling
- The activities that moved the needle the most for her when she was starting out
- Her number 1 "secret" ingredient for success
- The daily rollercoaster that is being your own boss (but why it's worth it)
- Her advice for anyone at the very beginning of the journey
- The importance of knowing your worth and charging accordingly
And SO much more practical advice, inspiration and real talk from someone who leads by example. So stop reading and start listening! ;)
Keep learning from Anita:Anita on IG
Wordfetti on IG
Brandfetti podcast on IG
Everything else Wordfetti
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Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
If you've ever felt like maybe you've been playing small, hiding from the world, or waiting too long to do the thing you're destined for, this episode is for you.
Trish Taylor is a talented stylist but her talent goes beyond helping women dress well. Trish's mission is to give entrepreneurial women the confidence to show up and stand in their future CEO selves so they start to do and attract the things that'll take their lives and businesses to the next level.
Some episode highlights include:
- How Trish went from celebrity stylist to coach & course creator
- How to prepare yourself to go all-in with your side hustle or dream
- Why you need to stop hiding & get on camera (even if it terrifies you)
- Ways to up-level your outfits even on a tight budget
- Tips for dressing on camera so you look & feel amazing
- Plus so many other nuggets of wisdom
While Trish might just dress entrepreneurial women these days, this episode is relevant no matter what you do or how you label yourself. The fact is, we ALL need to take bold action to create the life we want, and looking the part is a huge factor in that.
Keep learning from Trish:
Follow her on Instagram at @trishtaylor.co
Create aligned style from the inside out with her free Brand Style Quiz
Create 6 months of Magnetic Content in 6 just Outfits with her $97 Batch Wardrobe Course
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Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
As well as being a successful entrepreneur, online educator, speaker, coach, author AND podcaster, Kate Toon is someone who tells it like it is. Today's interview is no different. From the realities of building a brand from scratch to dealing with negative comments and why she believes everyone should become the Britney Spears of their niche (and what her "Toxic" is) -- this ep is full of priceless wisdom, inspiration and a few laughs.
Whether you're a freelancer, side-hustler, experienced biz owner, or not even sure what you're doing yet... this episode is going to provide you with priceless mindset shifts, practical tips on building your brand, plus the encouragement to know that you're enough as you are. So what are you waiting for? Start listening!
WANT TO KEEP LEARNING? 👇
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CONNECT WITH KATE:
https://katetoon.com/
https://www.instagram.com/katetoon/
https://www.facebook.com/kateToon/
CONNECT WITH ME:
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
When you think of LinkedIn there's a good chance you think of stuffy CEOs, serious headshots and the corporate life so many of us have worked so hard to escape. And yet my guest today - who has built a profitable personal brand thanks to LinkedIn - is nothing of the sort.
Bubbly, colourful, outside the box and obsessed with all things journalling and law of attraction, Ruby Lee has proven that it pays to show up as YOU on LinkedIn and stay true to your own values, despite what everyone else is doing.
Today's episode is full of so much gold including...
- how Ruby managed to build her now 6 figure biz from just a side hustle
- how she leveraged the power of video (even though it terrified her)
- how having fun on and being real on LinkedIn led to life-changing opportunities
- what journalling has done to help her manifest her dream life
- and practical advice on how to build your own brand from scratch
You can find Ruby Lee on Instagram
https://www.instagram.com/_rubylee_/
Listen to her podcast, Own Your Hustle
https://www.rubylee.co/podcast
And visit her website for info on her programs
https://www.rubylee.co/
WANT TO KEEP LEARNING? 👇
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Website: personalbrandingproject.co
Mandy Balak is the founder of Ace, RISE Conference and Date Night YYC. She's a successful entrepreneur, a connector and a leader -- but as you'll hear from our chat, it's been anything but a smooth journey to get here.
Like so many entrepreneurs, Mandy has had to experience all sorts of failures, setbacks and disappointments along the way, but has used them to fuel her mission to bring women together and lift each other up.
In today's episode we talk about:
- The bumpy (and lonely) road that led her to founding ACE
- Why in-person events are so important for entrepreneurs (and women in general)
- How isolation can be costly to both our mental health and our businesses
- The one thing that all successful entrepreneurs have in common
- What to expect from this year's RISE Conference in Lake Louise
Connect with Mandy:
Mandy on IG 👉🏼 https://www.instagram.com/mandybalak/
Ace on IG 👉🏼 https://www.instagram.com/theaceclass_/
Ace Talks podcast 👉🏼 https://www.theaceclass.com/ace-talks-episodes
WANT TO KEEP LEARNING? 👇
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personalbrandingproject.co/magnetic-marketing/
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YouTube: KatElizabeth
Website: personalbrandingproject.co
If you've ever struggled to write your own content, explain what you do or introduce yourself with confidence... you might be missing one of 3 brand fundamentals that I'm talking about today.
Your backstory, your brand story (whether for a personal brand or a "business" brand) and a one-liner or elevator pitch are all foundations of brand building that so many of us skip because they seem like they're a bit dry or too much work.
Today I'm going to share...
- My own failure to use them (and what it cost me)
- What each of these 3 things are and where you'll use them
- How to create the right balance of personal and professional in your backstory
- The brand story framework that changed the course of my business
- And an example of how to write a memorable one-liner
Grab a notepad and pen because this episode is jam-packed!
Mentioned in this episode:
My "back story" video on YouTube
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Website: personalbrandingproject.co
Whether you're side-hustling, transitioning from one career to another or a multi-passionate entrepreneur or creative, you probably struggle with a common problem:
Trying to tell your backstory (your who, what and why) feels impossible. After all, how could you possibly explain all of the things you do without looking flaky or unfocused?
I have a solution for you. And yes, it involves Queen Bey herself (plus we'll talk about why living like Batman is NOT helpful in this situation).
In this episode, you're going to learn about a simple (but critical) re-frame that could have saved me years - and potentially a lot of money - if only I figured it out sooner.
Intrigued? Then start listening! WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
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Website: personalbrandingproject.co
If you've been feeling like social media gets tougher every year, that the effort you're pouring into your personal brand or business seems to barely make a difference, and that it looks almost impossible to stand out and get noticed in today's noisy, crowded world... you need to listen to this.
We're going to cover a LOT. In particular...
- The truth about the algorithm and how to beat it (or join it?)
- What I've noticed happen to Instagram over the past 2 years
- What "compound interest" means for building a brand and how you can create it
- What happened to my YouTube channel while I was on vacation and didn't plan ahead
And 5 really simple but crucial strategies you need to follow if you want your work to make a difference in your life and business this year -- and every year. WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
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Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
If you've ever wondered why you can't seem to get your website looking the way you visualised it or why your Instagram feed looks a bit "meh", you need to listen to this episode.
Personal branding photoshoots have been a game-changer for my business. They helped take my website to the next level, posting to social media is a breeze, and my entire online presence immediately looked more professional and on-brand.
In this episode I'm going to talk about the difference between personal brand shoots and headshot shoots, all the ways they can potentially help you grow build your personal brand PLUS we'll run through some of the basics you need to plan a successful shoot of your own.
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Resources mentioned:
Download my photoshoot planner
Check out my YouTube videos on photoshoots
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Website: personalbrandingproject.co
If you're looking to add one thing to your toolkit this year that actually moves the need for your life AND business, may I suggest you try daily journaling?
Now before you roll your eyes and visualise "Dear Diary, why doesn't Johnny me anymore? I can't go on without him!" I beg of you to listen to today's episode.
I started daily journaling in August of 2019 and was blown away by the immediate and longer-term changes I experienced.
Things like...
▶ less anxiety + racing thoughts
▶ less negative self-talk
▶ more productivity + focus
▶ a more positive outlook
▶ sleeping sounder
▶ quicker to nip challenges in the bud
Basically everything I needed to start feeling like I was the one in the driver's seat!
It today's episode I'm going to not only talk more about why I think this is such an important habit to build, but also some really simple guidelines for how to do it. So shall we get started?
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Website: personalbrandingproject.co
You did, you made it to 2020 in one piece -- congrats!! I hope you've taken some time out to celebrate everything you achieved (and survived) in 2019 as well as having a think about the biggest lessons and takeaways the year gifted you with.
This is now the time of year when we all get super pumped to achieve HUGE things, and while there's nothing wrong with that, there can also be some danger of setting yourself up for disappointment because of the way you approach your goals.
As someone who used to set new years resolutions and then promptly dropped them within weeks but now approaches her year in a totally different way, I really wanted to record this episode for you before you got too carried away with your own goal-setting.
Specifically on how important it is to have a clear focus and to choose one big thing at a time as opposed to writing out 20 big goals and wondering why at the end of the year, you're still so far from achieving them all.
So if you're ready to break some old patterns and actually make 2020 your best year yet - a year where you take bold action and make consistent progress - then get this in your ears, pronto!
**Resources mentioned:
The One Thing by Gary W. Keller and Jay Papasan
Finish: Give Yourself the Gift of Done by Jon Acuff
Everything is Figureoutable** by Marie Forleo
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Do you find yourself using some social platforms because you think you "have" to? Or jumping between them because you're not sure which ones work best? Or trying to be on all of them because you're scared if you're not, you could miss crucial opportunities?
You're not alone! Each social media platform has its own pros and cons, different demographics and of course a different format for sharing your content. And choosing the right ones to suit both you AND your audience is important. Which is why in this episode we're diving into each of the main social media platforms that are currently working for brand and business building, identifying the positives and negatives, then talking about the questions you need to ask to figure out which ones are going to work best for you.
Today we're specifically talking about Twitter, Facebook, Instagram, Pinterest and YouTube (sure, it's a search engine but it's also social!) -- and stick around to the end because I have an important reminder for you about why social media isn't the end game.
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Website: personalbrandingproject.co
Let's be honest. Creating content is time-consuming and can often feel stressful, overwhelming and even frustrating because the effort you put in rarely feels like it matches the results it creates.
But what if I told you there was a way to make content creation easier AND faster while likely INCREASING the results it creates for your business or personal brand?
Yep, in this episode, I'm going to give you 5 practical, easy-to-implement tips that you can use today to start making content creation a breeze.
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
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Website: personalbrandingproject.co
Content strategy. It tends to be one of those love/hate relationships, right? In theory, you know it could be fun, exciting and creative, but on the other hand, it likely gets pushed down your list because there are more urgent things to tackle each week.
In this episode, I want to show you how you can sit down and plan a year's worth of content in just one or two sittings, and how to schedule it so it fits around your own schedule as well as your audience's. And what better time to do it than at the end of 2019 so you're set up for a killer 2020, hmm?
We'll also talk about...
How to brainstorm countless ideas with very little effort
How you can use other peoples' profiles to generate even MORE ideas
How to assign your content to the right platforms
How to ensure your strategy is cohesive across all platforms
And why the timing of your content matters
So let's dive in!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
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Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
So you know you need to be creating content in order to build your brand and business... but where are you supposed to share it?
I'm always getting asked about where the best place is to create and share content -- especially between YouTube, blogs and podcasts. And the simple fact is this: the best place depends on both you and your audience.
So in this episode, I'm going to dig into each of your "hero" platform options (the places you can share your best high value, evergreen content), the pros and cons of each. Plus give you the questions you'll need to ask yourself in order to determine which one is going to work best in your personal content strategy.
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
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Website: personalbrandingproject.co
Everyone's talking about Instagram these days, but is the advice you're being given actually making a difference? I truly believe that Instagram is as powerful a personal branding tool as a website, but only if you're using it right.
In today's episode, I want to talk to you about the 7 non-negotiable elements of a powerful IG profile and NONE of these things are "growth hacks" or dodgy tactics that might make you look popular on the surface, but mean absolutely nothing to your brand or business (and may even damage them!)
Don't believe me? Spoiler alert -- we're talking:
- On-point profile photos
- Bios that attract the right people
- Highlights that work like website pages
- A visual aesthetic that's easy AND attractive
- Developing a natural tone of voice
- Creating content that transforms
- Creating content that gets shared
So... shall we turn that IG account of yours into a personal branding machine?
Mentioned in the episode:Erica Reitman @ericareitman
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
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Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
You must have known this was coming – as someone who has been building her own brand using video (YouTube, Facebook live, online courses, you name it), it's time for me to get on my soapbox and explain just how powerful this incredible medium is.
More importantly, I want you to understand that to use video to build your personal brand and business, it doesn't take fancy equipment, expensive editing software or professional presenting skills. Your audience is ready to embrace you as you are on camera, so all you need to do is get out of your own way!
In today's episode, I'm going to quickly touch on the 3 main blocks people tend to have around video (and how to get over them), then we're diving straight into the kinds of video you can use throughout the entire customer journey, right from getting found to onboarding them with a dose of "wow" factor so they start promoting you FOR you.
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After laying those personal branding foundations, I'm sure you're getting impatient to dive into the how. Don't worry, this episode has you covered!
First up we need to address some of those stories you might be telling yourself about why it's too difficult or not important for you to be thinking about building a personal brand. Specifically...
- Aren’t personal brands for celebrities and influencers?
- How am I supposed to start out when the market is so crowded?
- Isn't it too late to start a blog, YouTube channel or podcast?
- I do so many things, how am I supposed to build a brand if I’m not a specialist?
- I’m too old – who would want to see me on video, in photos, on stage?
- How do I build a brand if I don't even know what I'm selling?
- I’m already so busy, how will I find extra time to build a brand?
And once I put your mind at ease, I've got 5 really practical steps for you to follow to start getting more intentional about your personal brand today so you can see real results in 2020.
Keen to know what they are? Well, you'd better start listening!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
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WORK WITH ME 1:1
1:1 Coachingpersonalbrandingproject.co/magnetic-brand-acceleratorStrategy Intensives
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Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
My dad always taught me that the best way to learn was to start with what not to do. Which is exactly why we're digging into the 2 biggest personal branding mistakes you could make and why you need to avoid them at all costs.
You maaay be surprised about what they are (in some ways they might seem counterintuitive) but I'm telling you right now that if you can avoid them and make the right adjustments, you and your personal brand will be off and running!
No spoilers, though. You'll need to listen to the episode for the full scoop and stay right to the end for the solution to these sticky problems. Enjoy!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
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WORK WITH ME 1:1
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Website: personalbrandingproject.co
Think that successful personal brands are all about charisma, cute photos and luck? Think again. Today we're going to take a look at the 5 equally important pillars (or as I call them, the 5 Cs) that help support your personal brand.
Having any sort of framework or roadmap is the key to achieving your goals in the quickest time possible which is why I created The Personal Branding Blueprint. I don't want you to have to rely on guesswork or trial & error to build your brand when I know it can be so much easier and more enjoyable!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
📲 JOIN MY FACEBOOK GROUP: The Seen, Heard, Paid Community
facebook.com/groups/personalbrandingproject/
WORK WITH ME 1:1
1:1 Coachingpersonalbrandingproject.co/magnetic-brand-acceleratorStrategy Intensives
personalbrandingproject.co/brand-strategy
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co
Welcome to the very first episode of The Personal Branding Project! Before we get stuck into the "how" of personal branding, I thought it was important to lay some foundations about what personal branding really is (beyond the obvious), why it's not just for celebrities and influencers, and how it has the power to change not just your career or business, but your life as a whole.
As someone who has worked in all sorts of jobs from musical theatre to real estate, and went from being an employee to a freelancer to a business owner, I've experienced what a personal brand (or lack thereof) can do for your career. I've also spent years learning about personal branding the slow and hard way and now I've figured it out, I'm here to give you some short-cuts.
I really hope you enjoy the episode and start to get excited about how you can start getting more intentional with your own personal brand so you can do what I've done and create a life around getting paid to do the things you love!
WANT TO KEEP LEARNING? 👇
🧲 FREE DOWNLOAD: The Magnetic Monthly Marketing Plan
personalbrandingproject.co/magnetic-marketing/
📲 JOIN MY FACEBOOK GROUP: The Seen, Heard, Paid Community
facebook.com/groups/personalbrandingproject/
WORK WITH ME 1:1
1:1 Coachingpersonalbrandingproject.co/magnetic-brand-acceleratorStrategy Intensives
personalbrandingproject.co/brand-strategy
CONNECT WITH ME
Instagram: @iamkatelizabeth
Facebook: @iamkatelizabeth
YouTube: KatElizabeth
Website: personalbrandingproject.co