Inside Marketing: Recent Episodes
Dentsu Aegis & Irish Times Media Solutions
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
This week on the podcast, we’re joined by Richard Shotton, author of Hacking the Human Mind, to explore how behavioural science can help marketers better understand what really drives people’s decisions. From the hidden biases that shape everyday choices to the simple psychological principles brands can apply in their campaigns, Richard shares practical insights into how marketers can create work that is more persuasive, memorable and effective.
This week, we’re joined by Darren Smith, Founder and Managing Director of Kite Entertainment, to discuss the hugely successful franchises behind The Traitors and Gogglebox, and to explore the vital role locally produced content plays in today’s media mix.
Former Spotify Chief Economist Will Page joins Inside Marketing to unpack the trends, tensions, and transformations shaping the music industry today. From streaming economics to what’s next for artists, platforms, and brands, this is a must-listen conversation at the intersection of music and marketing.
This week, we welcome Kingsley Kelly, Founder and CTO of Glitch, an AI agent advertising service, to discuss the ongoing transformation of media, advertising, and performance marketing through the lens of AI.
The night time economy in Dublin encompasses far more than just nightclubs. It includes a variety of venues and activities that contribute to the city’s vibrancy after dark, catering to diverse interests and needs and this week Ray O’Donoghue, Dublin’s Night Time Economy Advisor, joins the conversation to discuss the challenges and opportunities involved in developing and promoting the city’s night time economy.
This week we're joined once again by Ciaran O'Kane CEO of exchange wire and co-founder of First Party Capital to talk all things AI, ad tech, tech stacks and more!https://www.exchangewire.com/https://firstpartycapital.com/
This week we're joined by Dr Lollie Mancey, Programme Director for Innovation and Entrepreneurship at UCD's Innovation Academy to discuss AI it's intersections with our lives and some of the possible consequences it promises, intended or otherwise.
This week Andrew Tindall of System 1 discusses his new book The Creative Dividend and how it lays out a practical framework for improving creative effectiveness.
This week we're joined by Jason Brownlee, founder of research and insights company Colourtext, for a look at how media and especially news media impacts upon younger audiences.
This week we're joined by Dael Wood, Strategic Consulting Director and Zsofi Toth, Research and Insights Director from dentsu Ireland to examine the ever changing audio landscape.
Dan Calladine, Head of Media Futures at dentsu international is back with us for a look at the marketing trends that will impact 2026 and beyond.
In this, our 150th episode, Dave is joined by The Irish Times Media Solutions' very own Head of Client Rob Kinsella for a look back at the year in Inside Marketing.
This week we're joined by Mike Follett, CEO of Lumen Research, who talks us through the benefits and methodology of attention tracking.
Brand consultant, marketing professor and, according to Dave, a tech millionaire! After a transformative gap of four years Mark Ritson is back. He fills us in on where his thinking is now on Cannes, data, agencies, ai and where it all fits these days. Mark's mini mba site https://minimba.com/
This week we're joined by Corin Camenisch, Global Marketing Lead Sum Up, for a look at why small business should be cherished (more so than they currently are).
Debbie Byrne, Managing Director of An Post Retail, joins us for a frank discussion on business transformation. Laying out the challenges of balancing a modern refresh while respecting history and position of a legacy brand.
This week we're joined by Aidan O'Driscoll founder of Align Consultancy and Agency to look at why there's sometimes a disconnect between Sales and Marketing.
Paul Keogh, formerly of Guinness, Budweiser and Polygram Records joins us to discuss how sometimes finding the bravery to go with your gut will have positive outcomes for your brand.
This week we're joined by Medal's Yuriy Yarovoy on how Medal, a cross platform tool and social network for gaming, has gone from a standing start to revenues of $30m by harnessing the power of gaming for brands.
We're joined by not one but two judges of this year's Cannes festival of advertising. Cathy Boxall, dentsu's Global Head of Entertainment and dentsu Ireland's Ian McGrath take us through the trends and pitfalls of this year's crop of entries.
This week we're joined by Declan O'Reilly, Group MD of Empathy Research, for a look at what impact AI is having on research methodology and practices.
Claire O'Rourke – dentsu's Research Director – joins us to unpack the latest Pulse findings on grocery shopping in Ireland. From the rise (and limits) of private label to shifting brand loyalties and price sensitivities, we explore what’s really driving consumer choices in 2025.
This week, David Hartigan, CEO & Founder of Hemp Heros, shares how authenticity and purpose can drive brand growth.
Part two of our chat with Bohemians FC COO, Bang Bang Cafe owner and manager of Irish language hip hop group and cultural sensation Kneecap. Bohemians FC https://bohemians.ie/Kneecap https://www.kneecap.ie/Bang Bang https://www.bangbang.ie/
In the first of two parts we’re joined by Bohemians FC COO, Bang Bang Café owner and manager of Irish language hip hop group and cultural sensation Kneecap on his journey from diplomat to where he is today. Bohemians FC : https://bohemians.ie/Kneecap : https://www.kneecap.ie/Bang Bang : https://www.bangbang.ie/
This week Elena Jasper, Head of Marketing at Marketing Architects, joins us to talk all things TV.
This week we're joined by Folk's Chief Creative Officer Karl Waters as he explains to us why - in the light of EU legislation - Irish people should identify as leprechauns.
Claire O'Rourke - dentsu's Research Director - joins us to go through the latest findings from dentsu's Pulse report on Holiday Planning. Pulse Report Link https://www.dentsu.com/ie/en/blog/irish-holidaymakers-2025
This week we're joined by Fergal McGovern, founder and CEO of Visible Thread - experts in compliance and regulatory content and contract software - for a look at how AI can be successfully applied to the contract and RFP process.
This week we're joined by legendary ad-man, writer, speaker and award winning blogger Bob Hoffman to get under the hood of the advertising industry. Bob's site https://www.bobhoffmanswebsite.com/
This week we're joined by Heineken's Marketing Director Fiona Curtin to discuss the evolution of their succession campaign.
This week we're joined by dentsu's Group Strategy Director, Rachel Ray for a look at current trends in marketing, advertising, culture and media. From "question of living" to" tech isolation" to asking where the "social" is in social media and why war's been declared on play - Rachel breaks down the trends brands should be conscious of in 2025.
This week we're joined by strategic global retail leader Bob Neville, who's worked with some of the biggest brands in the world to look at the challenges retail is facing in the year ahead.
Kicking off our first bite-sized episode we're joined by Claire O'Rourke, Research Director in dentsu to break down key takeaways from our first Pulse report of the year - exploring shifting consumer sentiment, financial pressures, and what it all means for brands.
This week we're joined by Ciaran O'Kane, co-founder of Exchange Wire and General Partner in First Party Capital for a look at the plethora of platforms that face marketeers on a daily basis.
This week we're joined by former CEO of dentsu Liam McDonnell, who, over the last thirty years has pretty much shaped the media agency landscape in Ireland. His journey from messenger to CEO (inspired by a few choice cars along the way) is inspirational and something anyone at any level in the industry will learn from. Liam on LinkedIn https://www.linkedin.com/in/liam-mc-donnell-fmii-b4637933?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
And we're back! To start things off for 2025 we're talking to Head of Futures at dentsu, Dan Calladine for a look at the trends and developments the will be dominating marketing and media conversations for the year ahead.
It's the most wonderful time of the year! This week Dave welcomes Rob Kinsella, Head of Client at The Irish Times Group, in to relive some of the highlights of the year in Inside Marketing.
This week we’re joined by Vivian Chambers, founder of Bricolage and Sarah Van Horn, their Head of Cultural Insights, to investigate the implications for brands given Ireland’s recent poll topping performance as the EU’s loneliest country. Bricolage spoke to experts across psychology, cultural strategy and community making, as well as focus groups to do a deep dive into the topic of loneliness. Get in touch with Bricolage to receive a copy of the full report - culturelab@bricolage.ie
This week we're joined by Expleo's Siobhan Smith for a look at the opportunities and pitfalls of B2B marketing.
This week we're joined by Gerrard Tannam, owner and brand builder at Islandbridge Brand Development to discuss the nuances of marketing for SME's.Islandbridge Brand Development https://www.islandbridge.com/
In this week's episode we welcome back Karen Nelson Field who's research into attention metrics in the cluttered ad environment has been a game changer for brands.
New funding models have changed the way content is bought, sold and paid for. In this weeks episode we sit down with Stuart Switzer, founder and former Chief Executive of Coco TV and dentsu's own Head of Content Sinead O'Connor for a look at how these new funding models have disrupted the landscape for the better.
This week we're joined by Anne O'Leary, Head Of Meta Ireland, for a discussion around building company culture and community in a workplace that truly spans the globe.
On this week’s Inside Marketing we’re joined by Greta Dunne founder of Marker Video, a content platform that trades on authenticity, putting brand stories in the hands of diverse and relatable creators.https://www.markervideo.com/
Ep120 - AdamMorgan - The Cost of Dull in Advertising by dentsu & Irish Times Media Solutions
This week we're joined by Niamh Boyle, founder of The Reputations Agency, to discuss the value of a good reputation, how one's built, governed and in some cases (easily) destroyed.For more on the work of The Reputations Agency you can check out their website here https://thereputationsagency.ie/
This week we're joined by Lisa Brown, Head of Marketing and Customer Insights at ESB Group, to discuss how Electric Ireland a brand that's only been in market for 12 years has risen to the top of the highly competitive and very tough energy market.
This week we're joined by Brid O'Connell, CEO of Guaranteed Irish, the not-for-profit business membership organisation that's been representing businesses in Ireland for 50 years. Brid explains the impact Guaranteed Irish has on its member businesses and the wider Irish economy while supporting jobs, communities and provenance across the country.
We're joined by Laura Costello Head of Sustainability and Planet Services at Thinkhouse to discuss her recent Goodlife Project, a research initiative that asks its respondents what exactly a good life is, how one can be achieved, what's stopping people from getting there and how advertising can contribute to it.For more on The GoodLife Project;https://www.thinkhousehq.com/the-youth-lab/how-can-we-reimagine-a-good-life
This week we're joined by Lee Roberts and Eoin Maguire, both of whom are head of sales of retail media at Tesco UK and Ireland respectively, to discuss the golden age retail media is experiencing at the moment and how data has changed and is changing the game for retailers, consumers and the market.
Partner and Chief Strategy Officer of The Special Group NZ, Rory Gallery, joined us for a look at some of his (multiple) award winning campaigns, his creative roots and a look at how Ireland can compete on the global creative stage. Links to some of Rory's campaigns.1. Kiwi Sceptics – This ran in Australia for Air NZ. It won in the first ever year of branded content at Cannes, when branded content was still very much a new thing.https://www.youtube.com/watch?v=qX0TqnIXg5o2.Guinness – Made of More. The Made of More Brand platform was very successful leading to Rory authoring two IPA effectiveness gold papers for this. It is a good story about developing a brand platform and building a long term brand.https://www.youtube.com/watch?v=66HuFrMZWMohttps://www.youtube.com/watch?v=WxtA0L36Wvs https://www.youtube.com/watch?v=lJhw0FeKaU0 3. Highlights from more New Zealand ads;https://vimeo.com/437557847https://www.youtube.com/watch?v=bWKWMcjA-68https://www.youtube.com/watch?v=NhoIT5CL5qA
This week Nils Leonard the founder of creative agency Uncommon Creative and former chairman and creative director of Grey London joins us for a chat about culture and creativity in the modern marketing world. Nils profile from Oct 2023 in The Irish Times https://www.irishtimes.com/business/2023/10/19/creative-leadership-in-advertising-in-peril-as-tech-giants-lure-talent-says-agency-founder/Nils on Linkedin https://uk.linkedin.com/in/nils-leonard-373b2b3Uncommon Creative Homepage https://www.uncommon.studio/
Experience is everything but are brands doing enough in this space? This week we're joined by Andrew Casey founder of Headcase marketing to talk all things experiential.
This week we're joined by Magic Numbers founder and data specialist Dr. Grace Kite who really does make data fun.
Do you know your Internet of Excess from your Attention Metrics, your Meme-able Moments from your Trust Tracking? Don't worry! Rachel Ray, Group Strategy Director at Dentsu is here to help sort through the plethora of marketing trends we as consumers are faced with every day.
This week we're joined by strategist Baiba Matisone to discuss planning and strategy frameworks, how they help and how when they go wrong they can be a big hinderance.
This week we're joined by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science to discuss how we're targeting the wrong people with the wrong message and how to get brands back on the path to growth.
Stalwart of the show and CEO of Wire Corp Ciaran O'Kane returns for a wide ranging chat about Privacy, the (long and slow) demise of the 3rd party cookie and a look ahead at what 2024 is due to bring.
And we're back! We're kicking off 2024 with a look at the trends that will dominate this year's marketing landscape with Dan Calladine, Head of Media Futures Global at Dentsu.
This week we're joined by The Irish Times' Head of Client Rob Kinsella to look back at the year in marketing trends, from AI to effectiveness and research to...showbusiness, with a generous serving of industry giants in between. Wishing all of our listeners, guests and supporters a very happy Christmas and a prosperous new year.
This week we're joined by AudioOne director and co-founder Lee Thompson for a look at digital audio trends, how they've changed in the past few years and the innovation that's driving them.
This week we're joined by David Cullen, CEO of the research and business advisory practice Opinions, to discuss research how it's changed, whether it's a friend or foe and how AI is impacting it.
Advertising expert and author Paul Feldwick joins us for a look at whether advertising has fundamentally changed or if it's just that our perception of it has been challenged by recent developments in the media landscape.Paul Feldwick on Amazon https://www.amazon.co.uk/Paul-Feldwick/e/B001K8DRS8?ref=sr_ntt_srch_lnk_2&qid=1698853491&sr=8-2
This week we're joined by Peter Field whose research on long term brand building versus short term activity has changed the way we look at effectiveness throughout the industry.
Milestone EpisodeIn our 100th episode columnist, author and chairman of Ogilvy and Mather, Rory Sutherland joins us to celebrate our centenary and get into where marketing and advertising are today and where it's all headed.
Former chairman of McConnells advertising and current marketing and brand lecturer at the Smurfit and Quinn schools of Business John Fanning joins us for a look at how Ireland sells itself on the world stage.
This week Kieran Campbell, Market Lead at Polestar Ireland joins us to discuss how Polestar's Direct To Consumer model is disrupting the automotive industry, why they're doing it and what growth looks like.
This week we're joined by artist, master creative and a founder of Rothco, one of Dublin's best and most decorated creative agencies, for a chat on creativity in advertising and marketing.
This week we're joined by Vivian Chambers from cultural insights agency, Bricolage, for a look at young peoples habits around news. How they're engaging with it and what they're getting from it?
Paul Dervan, CMO of The National Lottery and author of Run With Foxes joins us for a chat about the importance of being brave, getting consumer research right as well as measurement and metrics.
This week we're joined by Oli Cook founder of fintech firm Ekko to discuss sustainability, the perils of greenwashing, consumer confusion and more.
This week gaming consultant and strategist Darragh Barker joins us for a look at gaming from a brand perspective. We look at how brands can get involved in more immersive gaming experiences and what brands need to do to test the gaming waters.
This week we're joined by Claire Hyland, head of The Youth Lab at Thinkhouse PR to discuss the results of their recent youth survey.
This week we're joined by Adam Harrisson of start up Lever to discuss the current tumult in the tech sector and what opportunities there are for former big tech employees in the start up world.
Industry legend, creative director, copy writer, agency founder and author Dave Trott joins us this week for a chat about the current state of marketing and his new book Crossover Creativity.
Ep89 - Social Media and the impact of cancel culture on brands by dentsu & Irish Times Media Solutions
Dan Calladine, Head Of Futures at dentsu joins us for a look at upcoming trends in a year that no one's quite sure what to make of so far.
This week Ciaran O'Kane, Chief Strategy Officer at WireCorp and ExchangeWire joins us for a look at the year ahead in marketing.
This week we're joined by The Irish Times' Head of Client Solutions Rob Kinsella for a look back at the year that was on Inside Marketing.
This week we're joined by Dave Lenny, Head Of Innovation at dentsu for a deep dive into the rapid development of automation in media.
This week we're joined by Michelle Spillane, Marketing and Brand Director at Paddy Power UK&I to talk about what goes into making a memorable marketing campaign.
This week we’re joined by Radiocentre CEO Ciaran Cunningham for a look at how audio’s doing, where radio’s headed and how it’s perceived as a future facing innovative medium.
This week we're joined by Professor Karen Nelson-Field, author of The Attention Economy, to discuss how attention is an integral part of any brand strategy.
This week we’re joined by IAPI’s CEO Charley Stoney and Bonfire’s Creative Director Sean Hynes to discuss what IAPI are doing to promote creativity within the industry.
It’s been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joins us to discuss its meteoric rise and whether its findings are still as relevant today.
This week we're joined by Jodie Hopperton, Head Of Product Innovation at INMA, to discuss the role of product thinking in the overall marketing mix.
On this week’s inside marketing we talk to Orlando Wood, Chief Innovation Officer at System One Group and author of Lemon and Lookout, about whether advertising has been dominated by left brain thinking and what that means for long term growth.
This week we're joined by ad contrarian Bob Hoffman to investigate whether there's a lack of diversity in creative, just what's going on with surveillance advertising and why advertising people are just like golfers...
This week we're joined by Nick Emery of Brandtech Media to discuss why it's so exciting to be in marketing right now.
This week we’re joined by Prof Jonathan Wilson, expert in brand strategy and culture and Rachel Ray, Group Strategy Director, Dentsu, as we look at the issues surrounding Brand Authenticity.
This week Chris Twining, Global Innovation & Media Director at Dentsu, joins us to explain how Web 3.0, the Metaverse and NFT's are impacting brands both now and into the future.
This week Converge Digital CEO and founder Ian Maxwell talks to us about the potentially sustainable future of digital advertising.
This week Rachel Ray, Group Strategy Director at Dentsu, joins us for a look at what's coming down the line at the wider economy.
This week we're joined by Eric Fulwiler and DuBose Cole from marketing agency Rival to discuss how every brand can be a challenger.
Sir Martin Sorrell, co-founder of S4 Capital and former head of WPP, joins us for an engaging discussion on the current agency model and where he sees it evolving in the future.
This week, former VP at Twitter and now bestselling writer on workplace culture, Bruce Daisley joins us to discuss how our new reality has impacted upon our productivity.
This week we're joined by Dr. Fiona Kerr, founder and CEO of Adelaide's NeuroTech Institute, for an insightful discussion on how tech impacts our brain health.
This week Vivian Chambers, founder and MD of Bricolage, joins us for an in depth discussion around how smart brands are changing their approach to market research.
Alan Jope, CEO of Unilever, joins us for an in depth discussion on the many issues facing brands today, from true purpose to media relevance.
This week we're gazing into our crystal ball with Dan Calladine, Head of Futures at Carat Global. We're looking at the next marketing megatrends on the way this year and how brands can harness them.
On our latest episode Rob Kinsella, Head of Client Solutions at The Irish Times Group, joins us to look back at the last 61 episodes of Inside Marketing highlighting some of our key interviews and themes from the past 2 plus years.
This week Lauren O'Reilly & Bidemi Afolabi from brand data experts Promotion Intelligence join us to discuss how their platform helps brands gain a deeper understanding of their customer purchase data.
This week Aideen O'Neill and Brian Muldowney of Verve Marketing join us to discuss the future of Experiential marketing in a post pandemic world.
Laurence Green, independent creative advisor and founder of Fallon London and 101, joins us for an in-depth discussion around current creative trends and executions.
This week we're joined by Mark Noble, Marketing Manager Heineken Brand, Heineken Ireland, to discuss what marketers can learn from the way brands have approached their creative during the pandemic.
This week on Inside Marketing we're joined by true advertising royalty, a man so good at what he does that he received a knighthood for it. Sir John Hegarty takes us through his era defining career and shares his thoughts on the marketing world with us.
This week Sharon Yourell Lawlor, founder of Think, Plan, Do, a strategic retail and shopping consultancy, joins us to look at shopper marketing and how it can help with the challenges of an increasingly complex consumer journey in a post pandemic economy.
This week Jill Holtz, founder of Mykidstime.com and ParentsandBrands.com, joins us to discuss how parents are fairing since the pandemic and how they're more than just a gateway for brands to reach children.
This week legendary marketing expert, professor and brand consultant Mark Ritson joins us for a wide ranging, very frank and unabashedly honest discussion on all things marketing.
This week Ian Blake, MD and founder of Squaredot Marketing joins us to discuss B2B and the importance of creativity when building a B2B brand.
This week we're joined by Niall Corcoran MD of CI Studio and Trade Mark Attorney Adam Flynn of IP specialist lawyers FR Kelly to discuss the importance and pitfalls of naming for brands.
This week Dan White author of The Smart Marketing Book and The Soft Skills Book joins us to discuss how CMO's can lead the way.
This week Geoff Lyons, MD of OOH specialists PML Group joins us to discuss how the pandemic has impacted and changed the way out of home advertising is consumed.
Author Will Page, former Chief Economist at Spotify, joins us this week to discuss his book Tarzan Economics and how brands should be preparing for their own "Napster moment".
Niamh Boyle MD and Founder of the Reputations Agency joins us to discuss the concept of brand reputation, why it's important and how brands can enhance theirs.
In the latest episode we talk to Carolyn Odgers, Business Director Carat Ireland, Alison Cowzer Co-Founder of East Coast Bakehouse and Gerard O'Neill Chairman of Amarach Research about diversity in business both visible and invisible and the opportunity and benefits of investing in a diverse workforce.
Ronan McCormack from Heineken joins us to discuss what it takes to manage some of the biggest sports sponsorships in the world especially during the pandemic and David McHugh from Line Up Sports brings us some real insight into the world of sports management.
Ray Sheerin, the founder of Chemistry and now an independent director and brand and marketing consultant talks to us about the importance of creativity in media.
We're joined by Pauline Browne, Marketing and E-Commerce Director at Currys PC World Ireland and Meabh Connellan Head of Strategy at Dentsu to discuss the recent explosion in the e-commerce sector, whether it's going to continue post Covid and what the future of retail looks like.
Maxine Hands, General Manager Vizeum Ireland, joins us to look at Media Planning and question whether the plethora of new metrics developed in the last decade have been a help or a hindrance.
Rob Timony, Business Director at audioXI and chair of the IAB's digital audio council joins us to discuss the growing options for brands in the world of digital audio.
Colin Gordon, founder of Engage Consulting, joins us to discuss how marketing has lost its way and what we can do to get back on track.
This week Ian McGrath, media & marketing consultant from EGtH, joins us as we ask why, despite huge audiences,more marketers don't really get gaming.
Dan Calladine, Head of Media Futures, Carat Global joins us for a look at some of the big marketing trends on the horizon for 2021
In our final episode of 2020, a year like no other, Ciaran O'Kane, CEO of WireCorp, returns to look at what the future holds for marketing in 2021.
This week Jerry Daykin, senior media director at GSK, joins us for a discussion around diversity and why it matters for all brands today.
This week David O'Riordan, head of paid search at Dentsu and Maeve Larkin, agency development manager at Google discuss the evolution of search over the past 20 years and look at where it's headed to in the future.
This week on Inside Marketing we chat with Julian Cole, strategy consultant and founder of the Planning Dirty Academy on how strategy means different things to different people.
Olwen Inglis, Client Leadership Team at Dentsu Aegis and Claire Hyland form Thinkhouse PR's YouthLab discuss youth marketing's effectiveness in the current climate.
In a very special Inside Marketing Meets episode, Vice Chairman of Ogilvy UK and all round marketing legend Rory Sutherland joins us for a chat on everything from what now for the office to where brand Ireland should look to next.
In this week's episode media consultant Ian McGrath and account director Olwen Inglis from Dentsu Aegis Network discuss recent findings from Dentsu Consult's research into consumer behaviour and triggers around switching utility and energy suppliers.
Meabh Connellan, Group Strategy Director for Dentsu Aegis discusses how digital display can and will still be effective when addressing specific users even after the death of cookies.
Dave Lenny, Head of New Product at Dentsu Aegis discusses the importance of creative intelligence for brands and how ad tech has evolved to deliver a more holistic approach for campaigns.
This week Meabh Connellan, Group Strategy Director Dentsu Aegis and Marcus Swan, Head of Design at Isobar discuss why investment in UX is crucial for any business.
This week Sinead O'Connor, Head of Storylab and Philip Kampff, MD of Vision Independent Productions discuss the benefits of branded content, it's effectiveness and how it's evolved from luxury to necessity.
Nigel Walley, CEO of media consultancy Decipher and Jill McGrath, CEO of TAM Ireland join the team for an insightful discussion on where TV's future lies.
This week Inside Marketing plays host to Deirdre Waldron CEO of TBWA and Ciaran Cunningham CEO of Carat and Vizeum to discuss how pitching for not only new but also existing business has been impacted by our current reality.
This week Dave is joined by Niamh Boyle, founder and managing director of Dublin based strategic comms and PR house The Reputations Agency, to discuss why now is the right time for brands to focus on their purpose and direction.
This week MD of Harte Media and former Newstalk Editor in Chief Garrett Harte discusses with Dave how Irish radio needs to capitalise on its trust factor.
This week Dael Wood, Strategic Consulting Director and Claire O'Rourke, Research Lead, at Dentsu Aegis Network discuss their research into what influences and triggers the modern consumer.
Digiday senior correspondent Lara O'Reilly joins Dave virtually in the IM studio for an informative discussion on where brand thinking is during the pandemic as well as where it should be.
David Hoctor, Brand Partnerships at TikTok talks to Dave about the exponential growth of the social entertainment platform.
Julie Murray, Strategic Planning Director at JWT Folk discusses with Dave how brands can and should be behaving during this period of crisis.
Vincent Flood, Editor in Chief of Videoadnews.com, talks Dave through the rapidly evolving video landscape and the opportunities for brands during these difficult times.
Neal Davies CEO of BBDO and Charley Stoney CEO of IAPI join Dave to discuss the industry's obsession with efficiency and effectiveness.
This week Chris Brennan, Business Director at iProspect Ireland chats to the team about the evolution of digital display advertising over the last 25 years and why it hasn't always delivered on its promise.
Conor Murphy CEO of Dentsu Consult talks to us about how branding is more than just communications.
This weeks Inside Marketing the team chat with Paul Carton, Head of Consumer Brand at Vodafone and Ivan Eustace,Account Director at Carat Ireland on implications and opportunities of 5G
Known for his canny predictions WireCorp CEO Ciaran O'Kane sat down the Inside Marketing team to discuss the potential pit falls and opportunities for marketers in the not too distant future.
Amy Doody, head of social media at iProspect sits down with the Inside Marketing Team to discuss Facebook's dominance of the social media market.
Peter Tanham of Nimble Metrics and Suzanne McElligott of the IAB join Dave in the studio to discuss just what the death of cookies will mean for advertisers.
Aidan McCullen is joined by Dave Winterlich, Chief Strategy Officer of Dentsu Aegis and Aarron Chalke of Foe discuss the issues around Purpose Marketing and its place in everyday business.
In our latest episode Mark Fagan discusses what Irish brands and marketers must put in place to ensure success over the next decade.
Joining us this week from New York is Brian Morrissey Editor in Chief of Digiday to discuss how he sees the future impacting on the present.
Joining us this week is Anna Nolan, content specialist at Storylab to discuss where influencer marketing will go to next.
Joining us this week is CEO of Dentsu Consult Conor Murphy discussing how long term planning can allay mid term pressures.
Over the past decade, we’ve seen incredible strides in companies advancing the sophistication of their retention strategy and execution.
Joining us this week Dave Winterlich, Chief Strategy Officer at Dentsu Aegis Network and Laura Slattery, Media Journalist at The Irish Times discussing the important topic of The Future of Publishing.
Joining us on the show today David Lenny, head of new product design at Dentsu Aegis Network discussing the arrival of Ai and the changes it is bringing to marketing practises.
Joining us this week Meabh Connellan Group Strategy Director of Dentsu Aegis and Aidan Boylan, Founder of Irish Collegiate Esports to discuss the sleeping giant that is E-Sports
Joining us this week on the show Mark Fagan, COO and Nate Shurilla, Product Director of iPorspect Global discuss the critical role digital assistance will play in the lives of consumers in the years to come.
Joining us this week Shenda Loughnane of Dentsu Aegis and David Haigh, CEO of Brand Finance UK, to discuss whether we invest enough in brands in the Irish market.