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Digital industry overview and latest stats 2012
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Social media - What it is and what it’s not (including B2B)
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Why it’s crucial to manage your online personal reputation - Prepare to be shocked!
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Building on-line communities —
lessons from Manchester City FC
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Practical workshop with top tips to maximise B2B website search - including latest Google changes and why they are so important
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Old dogs, new tricks - Will digital marketing go begging?
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Killer e-mail campaigns - Effective email marketing in practice – lessons from the High Street
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Introduction from the morning Chair and overview
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Forget branding, SEO and traffic gen. Get back to basics - why Amazon is so successful.
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What works where in B2B digital marketing - the marketing society survey
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Social media for professional services - what you may be missing
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Affiliate marketing - An essential part of the marketing mix
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The new media data tsunami - The rise of demand marketing and the challenges of new media.
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What hasn’t happened yet – The shape of digital marketing to come
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Plenary: Introduction from the Chair and overview
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Transformation: media, communications & commerce - The future of Marketing
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The other end of the funnel – using digital to build relationships & retain customers
