The Joy Ghosh #crushitwithcreativity Podcast: Recent Episodes
Joy Ghosh
The #crushitwithcreativity podcast is for creative entrepreneurs and startups who are keen to invent and innovate commercially viable products and services that make an impact on their target market, consequently helps them make money and earn fame in exchange. Entrepreneurs on fire committed to make a difference with your #unqiueimpactability, which is Your Unique Ability To Make Massive Unique Impact, this is your channel. Subscribe and share with your network for practical, tactical and strategic insights on your inventions and innovations poised to move the needle of human progress Support this podcast: https://anchor.fm/crush-it-with-creativity/support
In a space of less than one week two major events are/will occur in the innovation life of Elon Musk. On August 28, 2020 a live demo of the Neuralink technology unveiled a revolutionary innovation of human - computer interface through which a computer could receive and learn brain signals and also send back pre-programmed electrical impulses to the brain to resolve physiological or psychological challenges of a patient. All of this happens through a Neuralink electronic implant on the skull of the patient to resolve the presenting problem. Cyborgs are coming and they are going to be healthy individuals re-engaging in our society and contributing to the economy. Neuralink is clearly a revolutionary innovation in its younger years that holds the promise of a glorious future for patients. If that was not enough, on Monday 31, 2020 Tesla has announced a stock 1:5 forward stock split. Stock splits are not uncommon but the event bears testimony to the widespread expansion of Tesla's business value with their electric car, which was clearly an innovation that sent shockwaves in the automobile market. Watch this episode and take cues from the transformation innovative acumen of Elon Musk, who in my opinion is the most prolific innovator of our time. If you are an innovator, its time to wake up and learn the lessons from the master and apply those principles on your own innovation for impact and profit an continue to #crushitwithcreativity. I will be with you soon on Season Two of the Crush It With Creativity podcast right here in this channel coming up in a few weeks. This was the last episode of Season One of the Crush It With Creativity podcast. If you have received value from the episodes in this season, I would love for you to head over to Amazon and consider reading my two books - The Magic Of Inventing (https://www.amazon.com/Magic-Inventing-Alchemy-UniqueImpactAbility-Lessons/dp/1647462908) and Invent And Grow Rich and Famous At The Same Time ( https://www.amazon.com/Invent-Grow-Rich-Famous-UniqueImpactAbility/dp/1647462878) for more insights and guidance on your own innovation objectives for impact, wealth and fame and continue to #crushitwithcreativity.
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What does customer's purchasing psychology have to do with the success with your innovation? Everything! Understanding their psychology from a conscious and subconscious trigger perspective is arguably the most critical component of commercializing your product or service. While the purchase of essential products that you need for daily use become more of an autonomous response, impulsive purchases are triggered at the conscious mind level. On the contrary products and services that require more convincing, comparative evaluation for differentiators for most value for money need to be be approved by the subconscious mind. Such decisions are made based on belief systems, acquired perceptions and convictions. How can you leverage the workings of the conscious and subconscious mind to invent or innovate commercially viable products and services and make money from them? Watch this episode, follow the exercise steps and #crushitwithcreativity #uniqueimpactability #joyghosh
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Traditionally when we talk about assets, we are referring to physical possessions - real property, money, precious metals, vehicles - things that you can experience with your five senses. Alternatively in recent times, assets have become digital - stocks and bonds, cryptocurrency holdings an the like. Think about it? All of these assets are in limited quantities, subject to depreciation or even liquidation. However there is an asset that you already own by being born a human and that too free and clear, comes in an infinite supply, can continue to appreciate exponentially, unless you choose to ignore and relinquish it and nobody can take it away from you and moreover it's organic. What is that asset and how can it be the keystone to your prosperity and well being, despite any obstacles life could bring your way? Watch this video and understand how you too can discover your #uniqueimpactability and #crushitwithcreativity #joyghosh
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In this episode, meet Shivali Patel a young creative entrepreneur on fire, a pre-med student who started her company Holinic just about a year ago and was able to successfully commercialize her first product - an innovative knee pillow with a very thoughtful design in the HUGE back pain remedy market. Quite a story of challenges and roadblocks that she was able to conquer and literally single-handedly commercialized a high impact product. Can you identify the 5 W's in the interview? Watch how she continues to share some golden nuggets of advice on her innovation journey that we can all learn from and #crushitwithcreativity. There are so many takeaways from this interview that I am sure you will love to learn and more importantly apply in your own innovation journey. Are you a creative entrepreneur, an independent inventor or a startup with a product or service that is about to enter the commercial market or is already in the market? I would love to invite you to my podcast and provide you with a platform to share your masterpiece and the story of your journey. If you are interested, please contact me at https://www.joyghosh.me/mediaroom. Once there, use the dropdown to indicate that you intend to be featured in my podcast, provide some basic information and I will get back to you with next steps. Until then, stay focused on your impact and continue to #crushitwithcreativity #uniqueimpactability #joyghosh
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Your business model and strategy defines what your IP protection strategy and there is no one size that fits all. For licensing your invention, a provisional patent application (PPA) based up with a strong NDA would give you 12 months from the date of filing to license your invention. Patents are expensive and not a one time deal, although it can provide 20 years of protection of intellectual property. Is your invention so unique that for 20 years nobody will be able to find an alternative? Perhaps trade secrets are the suitable for you, especially if you are going to venture with your invention. Watch this episode for more insights on intellectual property protection from a practical, strategic and tactical perspective
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Are patents the only pragmatic way to protect your intellectual property? Can someone steal your idea? If you had an idea and did not protect it and a few years later you find a product similar to your idea on a store shelf, is that considered theft? There are so many questions surrounding this topic of intellectual property protection and many myths and misconceptions have plagued and confused newbie inventors literally forever. In this episode you will learn practical, strategic and tactical approaches to IP protection that are suitable for your specific situation and business objectives. There is no one size that fits all when it comes to protecting your intellectual property. In this episode learn about patents, trade secrets, provisional patents and non disclosure agreements - tools in the toolbox of any inventor so that you can really #crushitwithcreativity #joyghosh #uniqueimpactability
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In this concluding episode of the 3 part series, learn the essence of making an impact with your commercialized innovation that leads the entrepreneur to make money, proportionately to the impact made. Gaining the competitive advantage in the market as the early mover is great, but its even more important to engage in continuous improvement assimilating market feedback, service operations feedback to continuously enhance both the value stack and the benefit stack of your product or service. Make money consistently with continuous innovation as you #crushitwithcreativity.
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In the previous episode 7, you did #crushitwithcreativity by identifying the problem to solve, determining the commercial viability of the product or service that you are going to invent or innovate and finally making that invention or innovation the would solve the problem identified. In this episode, we go further into the Innovation Roadmap into the Manufacture and Commercialization milestones. Innovation is not only tied to the product or service, but also to the manufacturing process itself in case of a physical product, or the delivery process in case of an innovative service. The process of commercialization involves creating the market awareness with a strong marketing and advertising campaigns to generate the buzz before launch leading to the launch and beyond to make that intended impact on the target market and generate profits.
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In order to make any money, one must first make an impact by delivering some service or product of equal or greater value than the price a customer will pay. In order to make a lot of money, that impact to the target market must also be proportionately large. The me-too approach of doing business makes it harder every day to have any competitive advantage to make money. The solution is to innovate - continuously innovate. In this podcast episode I will introduce you to a high level innovation roadmap to follow in order to turn your creative thoughts and ideas into innovative products and services that can be commercialized for impact and profit. Learn how to innervate (or inner innovation) yourself to innovate and make that impact you desire and the money that you deserve in exchange for your efforts.
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Whether you are a solo inventor or work as part of a team engaged in an invention or innovation, in order to meet the demands of your target invention or innovation, you will need to establish partnerships with external entities or other teams in order to guide your creative idea to a successfully commercialized invention, make an impact and make money in exchange. However any team is as fast in execution of tasks as the slowest member of the team. Let that not be you. In this episode learn the importance of self competence and innervation before you can contribute gainfully and efficiently in a team and #crushitwithcreativity.
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Every invention or innovation is a physical expression of the creative ideas of it's inventor or the team of innovators that created that product or service. Innovation moves the needle of human progress and your creativity is the keystone for innovation. In Economy 2.0, those who discover their UniqueImpactAbility and direct their creative ideas into innovation at work or in business will prosper and thrive. However before you can focus on innovation of products and services, focus on innervation (inner innovation) to unleash the creative genius that is perhaps captive within you today. As within, so without and this will reflect on any product or service you invent or innovate to move the needle of progress in your target market to make an impact and make money.
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What is the difference between an invention and an innovation is there a difference? Listen to this podcast, evaluate the example of the evolution of the implantable insulin pump - how a brilliant team of engineers solved a global problem for Type 2 diabetic patients to invent and then iteratively innovate the insulin pump as we know today - they almost simulated an artificial pancreas. Enjoy the story of invention and innovation of a product that created massive impact and generated 8 figure profits.
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Economy 2.0 will be reliant heavily on innovations and inventions with quantum leaps in all industries and for all core competencies. We have a lot of ground to cover, a lot of recovery will be needed and fast in order to us to get back on track and go beyond. It all starts with innovating you. With your UniqueImpactAbility discovered, it is NOW time to innovate yourself, exploding your creative ideas to innovate products and services that makes rapid, massive impact whether you are at a job or operate a business. In this podcast, learn how to get started on innovating YOU - as within, so without. Once you have innovated yourself with your UniqueImpactAbility and acquiring new skills and strategies you will have created a new product that the world has never seen - the newly innovated YOU. This way, with an increased Value Stack of your profile, you can excel at a job or in business and establish yourself as the differentiator in which ever core competency or market you play in. Watch this podcast and learn how you can commercialize the newly innovated you for impact and profit.
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In this Episode TWO, get to discover your UniqueImpactAbility - Your Unique Ability To Make Massive Unique Impact. This is an asset that you own in unlimited amounts, free and clear. Learn how to use your UniqueImpactAbility to become more valuable at a job that you love or at a business that you operate or are planning to open - this is your differentiator. It does not matter what your core competency is where you live or what you do for a living. Your creativity gets the ball rolling, but UniqueImpactAbility applied, makes it absolutely certain that you can innovate or invent cool products and services that make an impact at your job or business and make money online or offline. Dig into this Episode TWO and get introduced to your UniqueImpactAbility so that you can Crush It With Creativity - Your creativity. What is that "it" you will be crushing ? That will be any obstacle that gets in your way, preventing you from stepping into your Field Of Favor will be crushed - when you apply your UniqueImpactAbility.
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In this episode of the Crush It With Creativity Podcast, Joy Ghosh discusses a new currency that is poised to emerge in the new Economy 2.0. It is not paper neither metallic and neither is it digital. As a matter of fact you own loads of it and that too free and clear, but perhaps you are not aware of it. What is this new currency? How can you tap into this unlimited resource, make yourself a valuable resource at a job that you love or a business that you operate? Listen to this podcast and get warmed up for what will help you thrive in Economy 2.0.
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