The Hotel Florist: Recent Episodes
Franceska McCaughan
This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.
In this episode, we’re tackling a mindset shift that can transform your approach to challenges: reframing the thought, "Why would it work now if it never has?" We'll dive into how changing the narrative you tell yourself can open new doors, why it's okay to let go of the need to be understood, and the importance of finding and embracing your own power. I'll also share insights on why being good at something doesn't mean it's your path and how shifting your focus from fear to what you truly want can lead to success. Ultimately, it's about believing in yourself—that's the belief that truly matters.
0:30 Changing the narrative that we’ve been telling about ourselves
1:30 Letting go of the idea that we need to be understood
2:30 How I learned to enjoy the find the power within myself
3:35 Just because you’re good at something does not mean you have to do it
5:00 How we can zoom out on circumstances and choose to put our focus and energy on what we want versus what we fear
6:20 Your belief in yourself is the only belief that is required for you to be successful
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In this episode, we're unpacking what it truly means when a hotel tells you they're "going in another direction." I'll discuss why it's crucial to keep your hotel leads warm and how staying persistent can keep doors open, even when it seems like a "no." You'll learn how successful florists navigate these situations, turning potential setbacks into opportunities. Plus, I'll share a practical tip on using Google Alerts to stay informed and ready for when the right moment to reconnect arises.
0:30 What a hotel really means when they say they are going in another direction
1:45 The importance of keeping your hotel leads warm
3:00 Why you should keep your foot in the door versus writing off the hotel as a “no”
4:13 How a successful florist approaches this kind of situation 5:00 How you can set up Google alerts to keep the hotel on your radar
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In this episode, we're diving into the world of luxury retail and how it can become a consistent, annual income stream for your floral business. I'll share why many luxury brands don't operate with contracts, how I managed to secure a year's worth of income from one, and the strategies I used to handle the complexities of working with brands that have varying budgets for different events. We'll also explore the crucial role of clear communication, especially when navigating last-minute changes, to ensure that your relationships with these high-end clients thrive.
0:30 Why most retail luxury brands don’t have contracts and don’t work on an annual basis
1:40 What I did to guarantee a year's worth of income from a luxury brand
2:30 How to avoid the overwhelm of working with luxury retail brands that have different budgets for different events
3:35 Why it’s so important to communicate with brands every detail and especially when there are changes
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In this episode, we’re diving into the journey of building confidence, especially when it comes to pitching hotels. Confidence doesn’t just appear overnight—it’s the result of repeatedly stepping out of your comfort zone, even when fear is present. I’ll share how embracing curiosity, shifting your self-talk, and pushing through insecurities can transform how you approach challenges. We’ll also talk about the courage it takes to ask for the sale, the power in doing things scared, and why a “no” isn’t the end, but rather an opportunity for growth. Let’s explore how you can cultivate confidence and keep moving forward, no matter what.
0:30 Confidence comes from compounded courage
1:05 Learning how to walk with fear and looking at everything with curiosity
3:00 How to speak to yourself to push through insecurities
4:05 What asking for the sale may feel like, but why you should do it anyway, and do it scared
5:50 No is not a closed door, it’s simply not right now
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In this episode, we're exploring the unique dynamics of pitching to high-end retailers versus hotels—two worlds that, while similar, require different approaches. I'll share insights on how luxury brands like Tiffany & Co. structure their floral event contracts and why building strong relationships is key to breaking into this exclusive space. Plus, I’ll reveal how my experience as a hotel florist helped me make connections with prestigious retailers, ultimately leading to opportunities with brands like Tiffany & Co. and Chanel. If you're looking to expand your floral business into high-end retail, this episode is packed with valuable strategies and personal stories to guide you.
0:30 How how-end retail differs from hotels and how every brand is different
1:40 How Tiffany & Co. structure their contracts for floral events
2:30 Why cultivating relationships is so important for getting into the event space
3:53 How you can use your position in a hotel to help you make connections with retailers
6:27 How I became Tiffany & Co’s Florist for the state of Texas
9:10 How I started doing florals for Chanel
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Welcome to today’s episode, where we're diving into the powerful connection between core beliefs and confidence. As a hotel florist, I've learned that it's not just about mindset—it's about understanding the deep-seated beliefs that shape how we see ourselves and our work. We’ll explore why some things feel harder than they really are and how this often relates to what’s new rather than what’s impossible. I’ll share my journey of letting go of outdated beliefs that were holding me back and how embracing new challenges has brought me to where I am today. Plus, I'll discuss the core beliefs I hold now that allow me to show up confidently in my business and life. If you’re ready to make a shift in how you approach your work and yourself, this episode is for you!
0:30 How mindset and core beliefs differ and what exactly are core beliefs
1:40 Why things often feel hard when in reality they are just new
4:00 Why it’s so important to release the core beliefs that no longer serve us
6:30 Core beliefs that I had to let go of and new challenges I took on that brought me to where I am today
9:45 What my core beliefs are today that allow me to show up confidently
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey flower friends! Welcome to today’s episode. As a hotel florist, I know firsthand the challenges of breaking into this niche. I'll share where I was in life when I first started working with hotels and why sending emails might not always be the best strategy to get your foot in the door. If you don't have direct experience, don't worry—I'll show you how to highlight the skills you do have. It's crucial to keep control of the narrative when talking with the decision-maker, and I'll explain why. I'll also talk about how I handled a hotel’s request for a sample of my work and the process of walking the decision-maker through my design, ultimately selling them on my idea. Join me for an insightful discussion filled with practical tips and personal stories to help you navigate your way into the hotel floral industry!
0:36 Where I was in life when I first started working with hotels
2:30 Why sending emails might not always get you in the door
4:00 When you don’t have experience, speak to the skills you have
5:45 Why it’s so important to keep control of the narrative
8:05 How I navigated a hotel asking for a sample of my work
10:19 Walking the decision maker through my design and selling him on the idea
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey flower friends! As a hotel florist, I've been there, feeling stuck in survival mode and just trying to maintain the status quo. Today, we'll explore what's really keeping us at that level and how we can break free. I'll share my personal experience of what survival mode looked like for me and the steps I took to break out of it. We'll discuss the importance of releasing parts of ourselves that our business no longer needs and finding new ways to thrive. Sometimes, what we think is survival mode is actually something else entirely, and we'll dive into uncovering that truth. Join me as we navigate through these challenges and find ways to keep our floral businesses blooming beautifully!
1:05 What's really holding us back at the "status quo."
2:45 My experience with survival mode and how I managed to break free.
6:30 The importance of letting go of roles in your business and replacing yourself.
8:05 Why what we perceive as survival mode might be something else entirely.
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey flower friends! Welcome to today's episode, "How to Push Away Self-Doubt and Keep Moving Forward." As a hotel florist, I've faced my fair share of challenges, and I'm here to share what I've learned along the way. We'll start by understanding that entrepreneurship is a journey, not a destination. I'll help you catch that pesky inner critic and challenge those negative thoughts. Plus, I'll give you a tangible way to apply these lessons for your success. Remember, you get to decide which direction you want to go. And finally, we'll explore how keeping the bigger mission in mind helps push away self-doubt and keeps you moving forward. Let's dive in and keep our floral dreams blooming!
0:30 Understanding that entrepreneurship is a journey and not a destination
3:05 Catching the inner critic and challenging your thoughts
5:10 A tangible way to apply these lessons for your success
7:30 You get to decide which direction you are going to go
10:10 How thinking about the bigger mission helps to push away self-doubt and keep moving forward
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In today’s episode, I'm excited to share my journey from the corporate world to becoming an entrepreneur.
I'll talk about ways you can build a portfolio before ever landing a hotel contract and what you should be doing for business development and inspiration. We'll also cover exercises on how to cost out designs and how my process for hotel installations has evolved over time.
If you are looking for inspiration and practical tips to get started as a hotel florist, this episode is for you!
1:00 My evolution from corporate to entrepreneurship
4:27 Mistakes I made when trying to build a portfolio and what to do instead
6:08 What I do for business development and portfolio-building inspiration
8:51 How I cost out designs 11:30 How I do my hotel installs now vs. then
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Welcome to today's episode, where we dive into creative strategies for overcoming those pesky moments of boredom and inspiration blocks that can hit when designing weekly. If you’ve ever felt overwhelmed by the pressure to constantly come up with fresh ideas, or if you’ve struggled to keep your designs exciting, this episode is for you! I’ll share practical tips on making your floral work enjoyable, creating a structured approach, and finding inspiration in unexpected places. Whether you're a seasoned pro or just starting out, join me as we explore how to keep your creativity flowing and your designs looking their best.
0:45 How to approach your floral designs as an enjoyable challenge rather than a tedious task
4:10 Remove self-imposed pressure
7:00 Develop a consistent system and structure for your designs
9:45 Allow for grace and flexibility
12:21 Find inspiration through various sources such as travel, home decor, architecture, and social media
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey flower friends! Welcome to today’s episode, where we’ll start by exploring why feeling the need to always be busy reflects our self-worth and how our passion drives us to excel. I’ll share ideas on what to post when you don’t have flowers in your shop and discuss letting go of the shame and guilt when investing in our business doesn't yield immediate returns. Finally, we’ll focus on the importance of mindset and planting seeds for the future to build a lasting legacy. Let’s dive in and find ways to keep our floral businesses thriving!
:30 Why feeling like we need to always be busy is a reflection of our self-worth
1:46 Our passion is what drives us to become excellent
3:30 When you don’t have flowers in your shop, what you can post instead
5:30 Letting go of the shame and guilt of investing in our business and not getting the return we expected.
7:20 Focusing on mindset and planting seeds for the future will help you build a legacy
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey flower friends! Welcome to today’s episode, "Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account." We’ll start by discussing who you’re really talking to on Instagram and how to build authority in your city and niche. Next, we'll dive into why focusing on an in-person relationship with General Managers is so important. I’ll share the type of content you should be posting on your Instagram to catch the right eyes and how to use the tools at your fingertips right now to position yourself as an authority. Let’s get started and make your floral business shine!
:30 Who you are really talking to on Instagram and how to build authority in your city and niche
2:00 Why you should focus on an in-person relationship with GM
4:05 The type of content you should be posting on your Instagram
5:30 How to use the tools at your fingertips right now to position yourself as an authority
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey everyone! Welcome to today's episode, "How To Do Something You Have No Clue About." I'll start by sharing my own experience of being asked to do something completely outside my expertise and how I managed it for my clients. We'll talk about how I gathered the necessary information to create a detailed proposal and the conclusions and solutions I came up with for tasks beyond my scope of knowledge. I'll explain why being transparent about your process and setting expectations upfront is crucial for building successful teams. Finally, I'll discuss how bringing in a knowledgeable team member benefited both the hotel and my business. Let's dive in and learn how to handle the unknown with confidence!
1:05 My experience with being asked to do something I had no clue about and what I did for my clients.
3:23 How I gathered information to be able to create a detailed proposal.
4:15 The conclusion that I came to and the solution I came up with regarding things beyond my scope of knowledge.
5:40 Why being transparent on how you work and setting expectations upfront is the key to building successful teams.
8:00 How bringing on a team member to fill my knowledge gap benefited the hotel and my business.
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey everyone! Welcome to today's episode, "Prostitute Energy vs. Lover Energy." We're diving into some intriguing concepts today, starting with what exactly prostitute energy is and how it differs from lover energy. We'll help you understand which energy you’re operating in when pitching yourself to clients, and explore the shadow side versus the illuminated side, and how these show up in your business. Get ready for an insightful and transformative discussion that could change the way you approach your work!
1:15 What exactly is prostitute energy
2:10 What is lover energy
3:25 Understanding which energy you are operating in when you are pitching yourself to clients
5:20 The shadow side vs the illuminated side and it shows up in your business
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey flower friends! Welcome to today’s episode, where we’ll kick things off with a strategy to grab a hotel’s attention online and I’ll also explain why hotels usually don’t work with wedding florists. We'll also talk about the importance of prioritizing consistent income while adding wedding and event income on top. Plus, I'll share some creative ideas for social media content that will make hotels take notice. Let’s dive in and get those hotels to notice your amazing floral work!
1:00 The strategy for getting a hotel’s attention online
3:26 Why hotels don’t typically work with wedding florists
5:30 Priotitzing consistent income and having wedding and event income ontop
6:40 Ideas for social media content that will get the attention of a hotel
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Welcome to today's episode where we dive into what it means to build brand equity in your floral business. We start with the humble origins of my brand and how you can excel by leveraging what's already within your reach. We discuss the importance of aligning your actions with your business goals and why I focused on luxury clients to build brand equity. We’ll explore what you are building for the long term and the crucial role of contracts in your business. Finally, we'll define brand equity and explain its significance. Tune in for insights on creating lasting value for your brand.
0:30 The humble origins of my brand
2:03 How to excel in areas that are already at your fingertips
3:30 The importance of doing things that are aligned to what you want for your business
5:10 Why I chose to focus on luxury clients to build brand equity
7:00 What are your building for the long term?
8:05 Why contracts are so important for your business
9:00 Exactly what brand equity is
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I believe kitchen gardens will be a hot trend in the floral industry. I'll share how I added value to a hotel while outsourcing work and why having a large team doesn't necessarily mean you're successful. I'll offer advice on getting clear about the scope of work and determining the budget to avoid working for free. Learn how to negotiate budgets with hotels and send proposals with options. Finally, discover why the most successful entrepreneurs are those who stay true to their values. Tune in for valuable insights to help you thrive in your business.
1:05 Why I think kitchen gardens will be trending in the floral industry
3:20 How I added value to the hotel and outsourced the work at the same time
5:15 Having a large team does not equate how successful you are
6:20 My advice for getting clear on what the scope of work is
8:30 How to determine the budget so you don’t work for free
11:00 How to negotiate a budget with the hotel and send a proposal with options
14:10 The most successful entrepreneurs are those who value their values If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In this episode, I share personal challenges faced in my business during 2022 and how I protect my peace during difficult transitions. I recount a valuable lesson learned from a conversation with a General Manager and emphasize the importance of building strong relationships for long-term success). I also discuss the unpredictability of contracts and why you should never assume a hotel is off-limits just because they already have a florist. Tune in to gain insights on navigating business challenges and seizing unexpected opportunities.
1:05 Challeges I faced in my business doing 2022
2:10 How I protect my peace when it comes to difficult business transitions
4:30 What I learned from a conversation with a General Manager
5:20 Why building relationships with people can get you farther in the long run
6:40 You never know when or for what reasons a florist may choose to leave their contract with a hotel
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In this episode, we tackle the myth that you need a team before you can start pitching your services. Learn how you might be sabotaging yourself and your business and why it's crucial not to let fear dictate your actions. We discuss why the belief that you need a team first is actually counterproductive and why you should focus on landing clients first and worry about building your team later. Tune in for actionable insights to overcome these common entrepreneurial hurdles and start growing your business now.
0:30 How you are sabotaging yourself and business
2:10 Don’t let fear determine how you show up in this world
4:10 Why thinking you need a team before you pitch is sabateur energy
6:20 Figure out how to land the client and then worry about the team
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Welcome to today's episode! If you're an entrepreneur ready to step up your game, this one's for you.
We'll dive into why you can't play small anymore and what you have to lose—and gain—when you ask for the sale. We'll explore the crucial role of mindset, how your thoughts impact your feelings, actions, and ultimately, your results. Plus, we'll discuss why a "No" doesn't mean there aren't plenty of "Yeses" waiting for you.
Let's boost your sales confidence together!
1:05 As an entrepreneur, you can’t play small anymore
2:15 What you have to lose & gain when you ask for the sale
4:00 Why becoming aware of your thoughts and focusing on mindset is so important
5:00 How your thoughts impact your feelings, which impact your actions, which impacts the results
7:15 Just because you get a “No” doesn’t mean there aren’t “Yeses” available for you
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Welcome to today's episode where we are diving into the art of planning your designs specifically for hotels.
We'll start by exploring how your relationship with a hotel differs from working on events. I'll share my creative design process for hotels and explain how your consistent income benefits wholesalers and flower farmers. We'll also talk about the importance of educating your clients on smart flower choices and what to do if the GM doesn’t like the flowers you installed. 0:30 Hotels rely on your expertise and trust your creative design process 1:05 My creative design process for hotels 3:00 How your consistent income benefits your wholesalers and flower farmers 4:15 The importance of educating your clients on smart flower choices 6:10 What to do if the GM doesn’t like the flowers you installed
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In today’s episode, we will talk about how important it is to let yourself be supported and how to manage your team effectively.
We'll talk about why having a team is essential if you want to grow beyond just yourself, and I'll share some tips on what to keep in mind when bringing new members on board. Plus, we'll cover what to do when things aren’t going smoothly and how to best support yourself and your business.
1:05 The concept of building a team is not a finish line you run through but a journey.
2:10 A team is required if you are looking to scale past yourself
3:05 What to keep in mind when bringing on new team members
4:50 When things aren’t working, what you can do to change them
6:20 How to best support yourself and your business
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Welcome to today's episode where we debunk the myth that being a hotel florist automatically increases your sales. We'll explore the common misconceptions, set realistic expectations, and discuss the real factors that influence business growth. Plus, we'll dive into the importance of marketing and share alternative strategies to boost your sales. Grab your favorite drink, get comfy, and let's get into the truth about being a hotel florist! 1:15 Common misconception that securing a hotel florist position will lead to a significant boost in sales.
2:30 Understanding what being a hotel florist can really do for your overall business sales.
4:10 Various factors that actually influence sales growth, such as market demand, quality of service, and client relationships.
5:45 Why you need to keep marketing your business and not just rely on the hotel florist title to grow your sales.
7:00 Alternative strategies to increase sales, llike offering different services and reaching out to new types of clients.
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In this episode, we're diving into the powerful idea that you get to decide how life unfolds for you. We’ll explore how to prevent burnout by staying true to your values and reclaiming your power. I'll discuss the red flags that signal you're not walking in your power and share creative ways to offer services that align with your values. Plus, we'll talk about blazing your own trail, embracing fear, and confidently making decisions that shape the life and business you truly want.
0:30 How to prevent burnout in your business
2:05 The lie we believe about our values that hands our power over to others
3:40 We get to decide to defy what we’ve been taught and take our power back
4:21 The red flags that tell us we are not walking in our power
6:10 How you can get creative and come up with services that don’t compromise your values
8:30 You get to blaize your own trail
9:20 Why you need to get used to moving and making decisions with fear
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Welcome to today's episode. If you're looking for stability but struggling with confidence, this one's for you.
We'll start by talking about why stability isn’t something you achieve, but something you build. I'll explain how confidence and stability go hand in hand and share how staying committed, even in the smallest areas of my life, helped me gain confidence. We'll also dive into the innate beliefs that might be holding you back and end with a challenge designed to help you gain confidence.
Let’s get ready to tackle this journey to stability and confidence together!
0:50 Why stability is not a result of something you achieve
2:27 The reason confidence and stability go hand in hand
4:03 How staying committed, even in the smallest areas of my life, helped me gain confidence
6:55 Innate beliefs that are holding you back
9:10 A challenge for you to gain confidence
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In this episode, we're talking about transitioning from those holiday cash injections to creating sustainable flower bars for events.
We'll start by discussing the differences and benefits of flower bars versus one-off deliveries. I'll share my specific sales strategy for pitching flower bars and where I find contacts to pitch holiday flower bars to. Plus, we'll cover how to manage a team to help with the flower bars.
Get ready to turn those seasonal spikes into year-round success!
1:05 The differences and benefits of flower bars vs. one-off deliveries
2:50 My specific sales strategy for pitching flower bars
5:40 Where I find contacts to pitch holiday flower bars to
7:05 How to manage a team to help with the flower bars
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Welcome to today's episode! We'll be discussing the differences between freelancers and employees and what that means for your floral business.
We'll start by explaining the distinction between a freelancer and a contracted employee. I'll share how I used freelancers in my own floral business and why hiring contracted employees can be so important. Plus, we'll discuss tips for negotiating rates with your contracted employees to ensure everyone is happy.
1:07 The difference between a freelancer and someone who is contracted as an employee
2:30 How I used freelancers in my floral business
4:10 Why hiring contracted employees is important
5:13 Negotiating rates with your contracted employees
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In today's episode we're talking about what it means to be an "in-house" florist and how you can make it work for you.
We'll start by explaining what it means to be an in-house florist or artist in residence. I'll share how I saved a hotel a lot of money by pitching myself as their in-house florist, and also how I initially failed at pitching this idea and what I did differently next time. Finally, we'll cover what to do if you're new to a hotel and they aren’t familiar with the concept of an in-house florist
0:30 What it means to be an in-house florist or artist in residence
2:00 How I saved the hotel a lot of money by pitching to be an in-house florist
4:30 How I failed to pitch the in-house florist option correctly and what I did differently next time
7:05 What to do if you are new to a hotel and they aren’t familiar with an in-house florist
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In today's episode, we're talking about what to do if you find out a hotel already has a florist.
We'll start with some key questions you can ask to get the information you need. Then, I'll share what to do if they're happy with their current florist and don't want to work with you right now. We'll also discuss why their loyalty to their current florist is actually a good thing and how a "no" isn’t final—it's just a "not right now" and how you can plant seeds for the future.
Tune in now and let's turn those challenges into opportunities!
:30 What you can ask the hotel to get the information you need
1:30 What to do if they are happy with their current florist and don’t want to work with you
3:09 Your next hotel client is on the other side of the fear
4:10 Why loyalty to their current florist is actually a good thing
4:45 It’s not a “No” it’s just not right now and how you can plant seeds
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hi Flower Friends, welcome to today's episode. We're diving into some of the top questions I get about insurance, budgets, and exclusivity rights in the floral industry.
We'll start by easing your worries about what kind of insurance you need. Then, I'll explain why General Managers know their floral budget and how the budgeting process works in a hotel. We'll discuss how hotel budgets can be adjusted to accommodate floral needs and cover certain situations where your exclusivity contract clause might not apply.
0:35 Why you don’t need to stress about what kind of insurance you need
1:32 Why GMs know their floral budget and how the budgeting process works in a hotel
3:30 How the hotel budget can moved around to accommodate floral budgets
4:45 Certain cases where your exclusivity contract clause does not apply
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In today's episode of The Hotel Florist Podcast we're continuing our deep dive into creating proposals that convert and adding in the five essential clauses you need in your hotel floral contract.
We'll start by breaking down what goes into a proposal versus a contract. I'll share how I decide on weekly and monthly flower installations and what hotels really want to see in your proposal. We'll cover the importance of an exclusivity clause, protecting your designs, and ensuring you get credited to build your brand identity. Plus, I'll explain how to safeguard your business from cancellations and no-shows and outline the next steps in your contract.
Let's make sure your proposals and contracts are set up for success!
0:35 Highlighting what goes into a proposal vs. a contract
1:30 How to decide what flowers to install weekly and monthly
3:47 What hotels really want to see in your proposal
4:14 Why an exclusivity clause is so important
4:32 How to protect your designs
4:50 Making sure you are credited for your designs to build up your brand identity and equity
5:30 How to protect your business from cancellations and no-shows
6:36 The contact is here to outline what are the next steps
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In today's episode, where we're going to chat about crafting proposals that convert.
I'll start by sharing the number one thing I've learned on my journey and from working with clients. We'll talk about what makes hotel proposals different from weddings and event proposals, and the type of proposal that converts a lot faster. I'll also cover what you should include in your proposal and why sometimes, less is more.
:30 The number one thing that I have found on my journey and working with clients
1:30 What makes a hotel proposal very different from weddings & event proposals
3:30 The type of proposal that coverts a lot faster
4:22 What to include in your proposal
6:30 Why less is more when it comes to creating a proposal
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey there flower friends, in today’s episode we're diving into the essentials of closing a hotel deal and what to prepare in your contract.
We'll kick things off with a step-by-step overview of the hotel closing process. I'll share what can set you apart when pitching your floral services and how to get the decision-maker to do a walkthrough with you. We'll also discuss strategies for finding out the hotel's budget and what distinguishes a successful florist from an unsuccessful one.
Get ready to dive in as we explore how to nail those hotel deals!
:20 A step-by-step overview of the process of closing a hotel
1:30 What will set you apart when pitching your floral services
2:20 How to get the decision-maker to do a walkthrough with you
4:50 How to get the hotel to tell you their budget
5:40 How a successful florist operates vs. an unsuccessful one
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey Flower Friends, in today's episode, we're going to explore the three key places you should be online to connect with hotel decision-makers.
We'll start with where General Managers and Directors of Operations hang out online. I'll dive into what your LinkedIn profile communicates about your floral business and what you should share on it. We'll also discuss the number one thing that should be on your website and how to build up your online portfolio for hotels, even if you’ve never worked with one before. Finally, we'll uncover where sales and events teams are spending their time online.
Let's boost your online presence together!
0:50 Where the General Managers and Directors of Operations hang out online
1:30 What your LinkedIn profile communicates about your floral business
2:30 What you want to share on your LinkedIn profile
4:04 The number one thing that should be on your website
5:30 How to build up your online portfolio for hotels even if you’ve never worked with a hotel before
6:05 Where the sales teams and events teams are hanging out online
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In today’s episode, we're diving into the world of hotel management and clearing up some common confusions.
We'll start by breaking down the differences between a General Manager and a Hotel Manager, then explore the unique responsibilities of each role. We'll also discuss who’s really making the decisions behind the scenes and what you need to know before stepping into a hotel.
Grab a notebook and pencil and let's dive into the ins and outs of hotel management!
0:44 Differences between a General Manager & a Hotel Manager
2:20 General Manager responsibilities
3:01 Hotel Manager responsibilities
4:20 Who is really making the decisions?
5:22 What you should have figured out before stepping into a hotel
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
In this short, but impactful episode, we're tackling a common challenge: what to do if the GM "won't see you."
We'll start with what to say when they tell you the GM isn't available. I'll explain why doing your research is crucial when approaching a hotel for the first time and share tips on keeping your foot in the door. Plus, we'll discuss how practicing these techniques can build transferable skills for other areas of your floral business.
Let’s turn those obstacles into opportunities together!
0:45 What to say when they tell you the GM is not available
1:36 Why doing your research is so important when approaching a hotel for the first time
2:30 Why and how you can keep your foot in the door
3:30 How practicing these techniques are transferable skills to other areas of your floral business
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
Hey flower friends! Welcome to today's episode. We're tackling a hot topic: why I don’t agree with giving away free flowers.
I'll share why giving things away for free doesn’t bring the exposure you might expect and how it affects your energy and mindset. I'll also dive into what I did in my business to gain real exposure without compromising my values. Remember, the only person who gets to decide your value is YOU.
1:00 Why giving things away for free will not get you the exposure you think it will
2:50 What you become an energetic match for when you turn a belief into a fact
3:30 What I did in my business instead to gain exposure
4:14 Compromising our values does not get us closer to the things we are valuing
5:36 The only person who gets to decide your value is YOU
If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for my free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST
It has been a very emotional few months for me, so this last episode is definitely going to be on the more personal side. There have been a lot of ups and downs in the last few months, from almost selling a business to the deal falling through last minute.To almost signing a client, to not signing a client last minute. And in these moments, you truly have to hold to your belief, trust the timing and know that everything is happening for you.As I always like to say, the universe always has my back. In this episode:
- 1:20 Understanding my current energetics and reclaiming my personal power
- 4:30 Why I decided to let a client go after 301 installs together
- 8:47 Why identity work is really hard when it comes to making a switch or big decision
- 10:20 New opportunities I am trailblazing in 2023
- 12:30 The evolution of The Hotel Florist™ and where it is going
I did not come this far in the floral industry to only come this far. Therefore I am keeping the Monthly 1:1 60 min Coaching open for the foreseeable future. This 1-1 container is for you if you are ready to take your floral business to the next level - not alone! So let's get there together! I only work with a small number of clients per year and spots are limited. Click the link to sign up today: https://www.franceskamccaughan.co/offers/YMgA4hFL In just 28 minutes you could be on your way to landing your first hotel contract, click the link to watch the free masterclass to help you get started! https://webinarkit.net/webinar/registration/614280b6d795ba001862250d
I am really excited about today's episode because as you begin pitching and starting your journey as a hotel florist, you may find yourself coming across a lot of different challenging scenarios. What do you do if you don't hear back from anyone at all? What if the hotel you are reaching out to already as a florist? What if hotel after hotel declines your proposal saying they aren't interested — or worse, they run away with the idea you proposed to them and hire someone cheaper…ouch.
We can talk about competition, but I think what we really need to do is shift our thoughts and deal with the real issue here…which is how to deal with rejection.
- 1:20 Understanding that rejection is a part of the game
- 4:00 Learning how to weed through the no’s until you find the yes
- 6:15 My experience with rejection when breaking into the hotel floral industry
- 8:20 Confidence does not come from thinking, confidence comes through doing
- 10:30 The importance of keeping your foot in the door even when you get a “no”
- 12:30 What do you do when a hotel tells you that they already have florist?
- 18:00 What happens when that particular client doesn’t respond and then runs off with your idea and then pitches it themselves?
The Hotel Florist Profit Method is the signature A-Z blueprint of how to pitch, land, design, and automate hotel partnerships. This program single-handedly has generated over $ 3.3 million dollars in hotel contract value for the members inside, in less than two years of enrollment. Use code THF10 for 10% off this signature program: https://www.franceskamccaughan.co/offers/F5BDnbEJ?coupon_code=THF10
Watch the free masterclass to learn how you can start creating consistent income through hotel partnerships today: https://webinarkit.com/webinar/registration/614280b6d795ba001862250d
I’m excited about this week’s episode because it’s going to be very practical and a really nice review of how to get started working with hotels. If you are a seasoned hotel florist and have already worked with hotels, or we've already worked together, this episode might not be for you. But if you are someone that is sitting on the fence and have been thinking about working with hotels for a long time, and are like,
“Okay, you know what? This is going to be the year…I’m going to pull the bandaid off…I know I can do this...but I’m just a little bit scared.
Can you remind me again of all the things I’m supposed to do?”
This is episode is for you.
- 1:00 What exactly The Hotel Florist™ is and what it aims to do
- 2:02 Different ways you can be hired as a hotel florist
- 4:20 Different types of payment structures you can expect from working with hotels
- 9:05 What is consistent income and why it’s so crucial to business growth
- 11:30 How do you make consistent income a as hotel florist and design your business around that?
- 14:30 How one 6 year contract generated a million dollars in business revenue
- 16:15 How The Hotel Florist™ brand was born
- 19:14 How do you actually start working with hotels?
Wondering how to start with hotels? The Hotel Florist™ Starter Kit offers no-bs guidance (literally less than an hour) on how to work with hotels. Click this link to automatically get $100 off if you buy within the next 24 hours! https://www.franceskamccaughan.co/offers/VCvXogDA
Be sure to subscribe to our growing YouTube channel for more learning content on how to grow your floral business and create consistent income: https://www.youtube.com/@thehotelflorist
P.S. All my free resources are in one place, click the link to jumpstart your hotel floral business: https://thehotelflorist.com/free
I’m thrilled to interview in this episode, Kelly Carlson of Boone’s Blooms. Kelly went from a full-time sales career of 22 years to opening a floral studio out of her garage.
In her first month as a full-time florist, she made 5 figures and her second month is on track for another 5 figures.
I know there are a lot of you who listen to this podcast that have one foot in the floral world and one foot still in your corporate life, and you’re trying to figure out.. is this even worth it? Are the risks real? Should I listen to my fears?
In this episode, Kelly share’s her advice for those of you who are really looking at what your options are, and if now is the time to make the leap.
- 2:00 How Kelly decided to go from a full-time corporate sales job to selling flowers
- 5:21 How Kelly used her corporate background experience to jumpstart her flower shop and what she wished she would have known when first starting
- 7:22 The mindset struggles of going from a successful corporate career to starting over as a creative entrepreneur.
- 9:08 When Kelly knew it was time to quit her corporate job and go full-time floral creative.
- 14:08 Top resources and tools that helped keep Kelly on track and follow through.
- 20:02 What Kelly would tell you after her first full month in business and making 5 figures.
Flower friend, stop letting your fears get in the way of hiring and expanding your business. It's time to say goodbye to living in fight or flight mode constantly. It's time to make a name for yourself in this industry and live out the desires you've been secretly holding on to! Use Code THF10 for 10% off the Petals to Profit Program: https://www.franceskamccaughan.co/offers/9W42Pu8a?coupon_code=THF10
I’m so excited about this episode of The Hotel Florist™ podcast because I get to introduce to you my mentor, Angharad Sage. She has precipitated a massively successful online spiritual mentoring and digital product business founded upon deep intimacy, your soul's unique expression, and breaking the rules.
Her favorite place to get to know each other & channel free content is Instagram, her handle is @angharadsage Here is what we discuss in this episode:
- 1:12 How important is private mentorship
- 4:00 Shifting our paradigms and beliefs about asking for help
- 7:20 How deep support changes our timelines
- 9:30 Our business as an extension of ourselves is impacted by everything
- 15:30 From postpartum depression, personal & business challenges, to discovering personal development
- 19:00 Walking with those who have already done the thing you want to do versus sitting in your box .
- 22:00 How to pull up a chair to a different table and break free of the situation you feel you are stuck in.
- 27:00 Knowledge is not power, integration is power.
Are you ready to invest in yourself with 1-1 mentorship? Then the 1:1 Telegram 30 days container is perfect for you. Spaces are limited, so follow this link to learn more: https://www.franceskamccaughan.co/offers/zT68Vjpg P.S. Wondering what a hotel florist is and what the first steps you can take to get started creating consistent income? My free masterclass will get you up to speed and ready to walk through the doors of a hotel in as little as 30 minutes. Watch the class here --> https://webinarkit.com/webinar/registration/614280b6d795ba001862250d
I have a bit of a confession, this week’s episode was going to be super “legit” about how to get your foot in the door when working with hotels, but I decided we are not going going to talk about that because there are more important things I want to share with you.
This episode focuses on the best lessons I have learned by taking a risk and here are some of the things I am sharing with you:
- 3:10 You are your best return on investment
- 6:50 You have to go first in order to lead the change you want to see in your life
- 11:46 Why I cannot ask of others what I have not done myself
- 13:07 Realizing that I have never let myself down, so why would I start now?
- 16:30 How I honor the seasons in my life without placing meaning on them
- 21:56 The moment you look for outside validation, you are outside of your personal power.
- 24:00 Why private mentorship is required if you're looking to collapse years into months, months into weeks, and weeks into days
- 26:30 Why investing in long-term containers will set you up better for success
- 29:00 The harder the moment, the more transformative the outcome
- 30:47 The difference between coaching and mentorship
- 32:00 Circumstances don’t affect long-term decisions unless you make up a story as to why that’s true for you
- 37:30 Where are you feeling unsupported and how can you offer that support to yourself right now?
- 39:32 Success doesn't come from crossing t’s and dotting i’s
When trying to work with a hotel, pitching holiday decor or a holiday floral bar could be one of your best strategies this season! Click the link for 10% off using code THF10 and learn how to pitch, land, and execute extra cash around the holidays. https://www.franceskamccaughan.co/offers/pzV2XaQ2?coupon_code=THF10
P.S. Ready to apply what you learned from this episode and take a risk? Watch my free masterclass to help you get started working with hotels: https://webinarkit.net/webinar/registration/614280b6d795ba001862250d
A year and a half ago, Arlene transitioned from the fashion world to the floral world, and in the last six months, she’s gone from flower grower to Artist in Residence of a beautiful hotel in Spokane, Washington. In this episode, Arlene shares:
- 2:15 How she overcame her nerves and pitched herself to the new management of a hotel to be their Artist in Residence
- 8:02 How she transitioned from the fashion world to growing flowers and all the pivoting that happened in the past six months
- 13:05 Why she believes mentorship is so important for growth and mindset
- 18:12 How she’s interlaced both her floral design business and flower farm to create an authentic experience for hotels
- 19:32 What her big plans are for the hotel now that she’s their artist in residence
Use code THF10 for 10% off my How to Pitch an Artist in Residence program: https://www.franceskamccaughan.co/offers/aSZT4zHZ?coupon_code=THF10
P.S. Feeling like you want to take your floral business to the next level? Watch my free masterclass on How to Create Consistent Income Without Depending on Weddings to get started. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d
I am so excited to introduce Rachelle Kruger of Faire Flowers Mallorca. She is an example of someone tapping into unique revenue streams as a floral designer onboard luxury yachts. If you are curious about ways to tap into different segments of the hospitality industry and create unique revenue streams within your floral business, then tune into this episode because Rachelle is sharing how she went from designing on luxury yachts to blooming a floral business.
- 3:05 How Rachelle went from working on luxury yachts to becoming a florist for those luxury yachts
- 8:20 Her best advice for working as a florist for luxury yachts and creating a lasting partnership
- 17:57 How she got into the hotel florist world and what was landing her first hotel contract like
- 24:56 What Rachelle believes florists should keep in mind when working with hotels
- 26:22 Why undercutting yourself as a florist is not sustainable
Click the link to join The Hotel Florist™ Network —A community of like-minded floral designers like you building their floral empires one bloom at a time. https://www.franceskamccaughan.co/offers/Xz9AbfWR P.S. Follow the exact steps that Rachelle took to break into the hotel floral industry, watch my free masterclass to get started today. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d
I am excited to share this week’s episode of The Hotel Florist Podcast featuring Michelle Christensen of Lady Flora Designs. One year ago, Michelle went from struggling to sell 10 Thanksgiving arrangements for $75 to landing a holiday install for over $15k. Previously her highest install budget had been only $1700 – sound familiar? In this episode, Michelle shares with us the exact steps she took to build her confidence and a business that is aligned with her lifestyle.
- 1:42 How a bad business fallout caused Michelle to rethink and restructure her business
- 3:31 How applying principles from this podcast helped Michelle gain traction in the Hotel floral world (and the exact things she did to get the ball rolling)
- 8:33 The resources that Michelle used to grow her floral business in less than a year
- 20:32 The toxic side of the Floral industry and what Michelle does to maintain a healthy mindset and work ethic.
Use Code THF10 for 10% off the 5k in 5 Days program. https://www.franceskamccaughan.co/offers/wAGhBBaR?coupon_code=THF10
P.S. Watch my masterclass on creating consistent income by working with hotels - this was one of the free resources Michelle used and applied in her business that helped get her to where she is today. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d
After recording what I thought was the last episode of The Hotel Florist Podcast in September of last year, I'm excited to announce that The Hotel Florist Podcast is back for another inspiring season!
This first episode is about the 10 lessons I learned while taking a pause. It's going to be vulnerable, healing, and full of excitement, love, and gratitude for being able to be here with you Use Code THF10 for 10% off the How to Pitch & Execute a Holiday Flower Bar program. https://www.franceskamccaughan.co/offers/hjuB46Xg?coupon_code=THF10
- 1:55 Quote: You don’t have to burn things down to build new things
- 8: 11 Taking a pause is not the same thing as quitting
- 11:40 Burnout can look very different throughout your entrepreneurial journey
- 20:30 Your version of success will look different than those you’ve put on a pedestal
- 23:35 Healing happens on its own timeline.
- 24:50 Detaching from the outcome
- 29:42 Energetics are key
- 32:30 Being sad doesn’t mean something is wrong
- 33:50 Ride your anger wave
- 36:52 You’ve got to walk with the fear
P.S. Looking to get started? Watch my free masterclass on how you can create consistent income through hotel partnerships. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d
I'm so excited to share with you today this last episode of the hotel florist podcast.
This episode has been the hardest episode to record and I have put off recording this episode for so long, but I believe it's also one of the last things I needed to do before I am no longer 100% fully immersed in the hotel florist.
So I wanted to leave it as kind of like my closing statement in a way.
This episode will answer a question that I received on Instagram, which was what is next for the hotel florist.
4:09 - How I built my business on someone else’s why
12:39 - How I restructured my business to be able to travel freely and then lost it overnight to Covid
16:19 - How committing and investing in an online course changed the trajectory of my business
26:12 - Retiring from the floral industry to…
32:56 - Time is valuable
37:42 - Discovering breakthrough
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform. At Thursd it is their mission to help people connect, from grower to end-consumer, and help them to decide what to watch, what to follow, and what to buy.
1:00 Journey of Thursd
5:07 84 ways a cut flower reaches a flower shop
12:30 The appreciation for flowers should match their price tag
15:12 Sustainability in the floral industry
24:20 One thing he wishes he knew when he first started his floral career
Where you can find Arnold:
https://www.thursd.com/
https://www.instagram.com/thursdofficial/
https://www.facebook.com/ThursdOfficial/
https://www.linkedin.com/company/13995047/
https://www.pinterest.com/officialThursd/
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
While the general manager or hotel manager probably isn’t going to be stalking your Instagram feed, there’s a really good chance that the sales and PR team will be.
So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you
1:00 - Focusing on your brand, message, and content pillars
6:30 - What kinds of things NOT to post and why staying on brand is so important
8:50 - Take pictures of all your work
12:03 - How to plan out your captions so that you consistently show up on social media and that attracts and educates your ideal client
14:50 - Using a scheduling app
15:40 - Use relevant hashtags
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource bookkeeper, bookkeeping services, controller services, and operational support to growing businesses
1:14 What made Stephanie go into the bookkeeping business
7:44 Finding the right bookkeeper for your business
9:30 How Stephanie does business now with clients
17:21 Setting goals to grow your business
19:30 What she wished she knew when she first started her business
www.financialdesign.co
@financialdesignco
YT: Stephanie Ramirez - Financial Design
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
I recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: “How do you manage your business so you can travel freely?”
I read that question and knew I had to record a podcast episode about this.
In this episode I am going to be diving in — no frills, no fluff, talking all about how I manage my business so I can travel freely.
1:06 - Restructuring my floral business
10:20 - Hiring and building teams, what I look for
20:13 - How to handle miscommunication
25:40 - The biggest takeaway
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
I am so excited about this week’s episode with two incredible women that are known as yes exclusive weddings and events, which is a boutique planning agency for events that are focusing on making unforgettable event memories for their customers that lasts a lifetime and specialize in destination weddings and events with offices in Germany, the UAE and South Africa.
4:07 How 2020 has changed the way they do business
8:03 Destination events, professionals, trust, and sourcing flowers in Africa
14:48 Logistics and infrastructure in Africa
21:46 High professionalism in Africa
25:15 Unprecedented events and order times
32: 52 Advice for budgets and wedding planning
www.yes-flowers.info
www.facebook.com/yesexclusiveflowers
www.instagram.com/yesexclusiveflowers
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In May 2022 The Hotel Florist is going back to Kenya for a flower power safari experience and YOU are invited.
I am so excited to share with you this episode I recorded with Jay Parmar of Wander Africa.
Jay is the Owner and Founder of Wander Africa, a luxury safari company based in Black Mountain, North Carolina.
Jay is also a third-generation Kenyan and a second-generation safari outfitter that specializes in curating and facilitating high-end adventures across Africa.
1:36 - Wander Safari’s Origin Story
5:41 - How 2020 changed a lot for the tourism and safari industry in unexpected ways
11:47 - What are conservation fees and who do they benefit?
25:28 - The guest experience on safari
29:30 - Kenya roses
39:04 - The complete Hotel Florist Flower Safari experience
www.wanderafrica.com
@wander_africa (IG)
/wanderafrica (FB)
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
If you’ve been listening to the podcast a while now, you know that this podcast is a mix of really helpful perspectives from industry leaders and disruptors — and I'm always trying to think of more tools that I can give you that can help you where you are at today in your business.
Identifying your mindset and limiting beliefs is another tool in your toolkit to be very, very aware of — because believe me, our beliefs feel like facts
I am going to dedicate this episode with the most love for you and where you're at. And it all started with an email that maybe you can relate to.
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Best Fronds is an environmentally conscious dried-floral supplier specializing in palms sourced from Arizona & San Diego. Everything they do revolves around sustainability, design & transparency. We chat about sourcing sustainability for florists and supporting other small businesses in the process.
1:22 Becoming an industry disruptor
5:44 Sustainability in Business
8:59 Sourcing dried florals
13:00 What sparks inspiration
15:14 Best resource
19:45 The art of selling
@shopbestfronds
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, we are talking all about how Time is Money. We are breaking it down with data exactly what your time is worth, so you can feel more comfortable outsourcing tasks that will free up your time and really help your business grow.
1:43 Time exercise
3:20 Crunching the numbers
4:30 What are you spending your time on
5:30 Focus on your income-producing tasks
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
“Hey Franceska, I watched your masterclass and I have a few questions…” In this episode, I am answering questions that I received from listeners who watched the masterclass and still wanted to know a little bit more. If this sounds like you, then keep listening.
1:00 What is a realistic timeline to finish the course?
1:20 Two roadmaps
3:45 How long is the course and how much should I invest on my business outside of the course?
6:30 What if I’m not a skilled and trained florist? Is the design section enough?
JOIN THE HOTEL FLORIST PROFIT METHOD:
https://www.franceskamccaughan.co/enroll-thf
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
Kathryn is a designer-meets-strategist specializing in capturing that “must-have” factor for your brand. We discuss how your brand is not just your website and logo, it’s really your visuals, voice, and reputation, and those 3 things work together.
1:45 Intro to branding
3:30 How to stand out online for potential clients
11:14 Where to find inspiration and creativity for branding
15:03 A timeless brand
23:30 Getting to the next level
26:31 Simple things to implement today
@cremebrands
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships. These 5 tips I share will help you get started reaching out to hotels by answering your top questions when it comes to landing hotel partnerships.
1:20 Know who to reach out to
4:16 Find the right contact info
7:18 When to email and when to pick up the phone
9:42 Nurture the relationship
11:10 Use social media to attract hotels to you
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Today I am dedicating this entire episode to answering questions.
Questions that I have received from YOU, questions and concerns I have received in the Facebook group and on Instagram, as well as questions on just working with hotels, proposals, contracts.
So you will definitely want to tune into this episode — especially if you have questions!
Here are some of the questions I answer in this episode:
0:33 How do you create strong offer or proposal?4:19 How do you break in and establish those relationships?
8:36 I’m worried about diversifying into this when the hospitality industry has taken such a hit.. is this a good time?
11:53 How do you know which hotels to target?
17:19 How do I increase my confidence while pitching?
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working with clients, but not a lot of us understand why it’s so important — especially when working with hotels, and how it protects us legally.
2:30 Exclusivity
4:30 Intellectual Property
7:00 Artistic Release
7:50 Cancellation, rescheduling, and no shows
9:40 Impossibility
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Whether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business. In this episode with Amy from the Floral coach, we chat about practical ways you can get your mindset back in check which is critical to real growth as a florist.
1:44 Journey of mindset
12:45 How to get your mindset back in check
18:30 Getting over victim mentality
26:00 Aha moment that led to a huge mindset shift
@thefloralcoach
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Lizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In her first 3 months, she landed a 15k holiday account, and in her first 6 months, landed a 96k account.
1:47 Getting started as a hotel florist
5:50 Hotels want to know where your focus is
6:50 Creating brand equity
13:41 Advice for getting started
20:30 Deciding who you want to be
29:22 How to get hotels business
@florallydesign
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Kelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing. She believes that the origin of flowers matters and regularly works alongside flower farmers in her community to bridge the gap
1:50 What inspired Kelly to source local
7:30 How to source flowers and support local
12:45 How the floral source benefits the design community
19:30 Best resources for connecting with farms
22:50 Dropship wholesaler
25:46 Stop promising specific blooms
@petalsbytheshore
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I am going to be sharing with you all my secret to running a profitable business. This episode centers around one piece of framework that I have implemented in my business(es) that has, in turn, allowed me to profitable year after year.
1:00 Being Profitable is the key to being sustainable
3:45 5 Business Bank Accounts
4:00 Income Account
4:40 Profit Account
5:45 Owners Comp
6:25 Taxes
7:20 OPEX
8:00 Money Allocation
14:11 What % Are You Going to Start Today
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I am reading to you an email I received from someone interested in the course but wasn’t actually sure what $149 would get her. If you’re curious as to what your going to be paying for, what all it includes, and how it ensures your success as a hotel florist, then this episode is for you.
3:00 Why I created the Hotel Florist Profit Method
5:17 Bird's eye view & course schedule
5:40 Psychology back exercises
7:19 Landing hotel contracts
9:00 How to Design
10:04 Automate
***Since this episode aired, the pricing for HFPM has increased as the course content has expanded.
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode I am talking with Dimyena, a student of HFPM an event florist turned hotel florist all about the hard lessons she learned starting out as a new hotel florist and the importance of protecting your assets.
1:30 Importance of Reoccurring Revenue
5:41 Skills learned from tough experiences
7:24 How she found the HFPM
8:54 Biggest takeaways
10:30 The Ups & Downs
16:00 Lessons learned
19:02 Best advice for new florists
21:20 Importance of hotel lobby flowers
23:39 Design techniques
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Morgan is an accountant and finance guru passionate about helping small business owners & digital nomads manage their money and lead them to the financial freedom that that brings. She has experience scaling businesses around the world from 4-digits to 6-digit figures a month.
2:04 How she started her financial journey
3:25 Financial advice for florists
6:23 Becoming profitable
10:17 Setting sales goals
14:42 Changing mindset around bookkeeping
17:40 master your finances
21:33 Transformation
Master Your Finances Course
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Today’s topic is one of my favorites and it’s all about what you do NOT know about landing hotel partnerships. We go over 4 things that you probably didn’t know when it comes to landing hotel partnerships and exactly how you can get started.
1:00 What you don’t know about landing hotel partnerships
1:59 What is the HFPM?
4:45 Why I started the HFPM
7:35 We are meant to do big things
11:30 Automating your business is possible
14:30 You can outsource your floral installs
15:30 There are many different types of florists
16:30 Building relationships
17:50 It’s all about mindset
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Today I’m chatting with Chelsea, a student of the HFPM who after exploring some of the different avenues to take inside the flower industry, has found that her true calling combines her exceptional customer service expertise along with extensive floral knowledge into providing tailored solutions to local businesses to elevate the experience they provide their customers and guests.
1:40 Floral Journey
4:31 Biggest takeaways from HFPM
7:07 Targeting your own community
8:45 Pitch to hotels
11:00 Wins!
13:45 Sources of inspiration
17:20 Best resources
21:29 Importance of flowers for clients
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I am going over how to successfully pitch to hotels for the first time. This is one of my most asked questions as a lot of you are wondering exactly how to get started and how to get your foot in the door. This episode will break it down for you in 9 fail-proof steps.
1:06 - Research
2:38 - Visit
5:29 - Inquire
9:15 - Follow Up
10:30 - Walkthrough
12:18 - Proposal
13:45 - Negotiations
15:30 - Land (and celebrate)
16:20 - Design for 12-36 months
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I’m talking with Patrick Dahlson, the CEO of Mayesh Wholesale since 1985, a family-owned & operated wholesale florist company. We chat about the floral supply crisis and the impact of it as well as where this wholesale company sees the industry heading.
1:20 How has 2020 changed the way you do business in 2021
5:30 What advice would you give florists regarding their buying process
7:45 Something bothersome about the floral industry
10:24 Where the industry is heading
12:00 Advice for creating strong partnerships w/ a florist and their wholesale rep.
13:50 Social media fueling the floral industry
17:30 Mayesh’s goals for 2021
@Mayeshwholesale
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Christi Lopez is a floral entrepreneur, who has learned that a healthy, thriving floral business doesn’t have to be time consuming or stressful. Over her 30+ years in the industry, she’s been a multiple 7-figure business owner, with experience in floral retail shops, floral event business and in-house hotel florals.
2:00 Where the industry is heading
4:26 What she wished she knew then
6:20 Show stopping lobby designs
10:19 What’s Bothersome in the floral industry
14:30 An inquisitive mind leads to massive creativity
18:50 How florists can succeed with hotel contracts
23:40 Wedding sales system
@FloralBusinessAcademy
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I am talking all about how florists can build confidence when it comes to working with hotels. From building confidence on how to approach them to how to design for them, this episode will embolden you to be able to confidently approach hotels.
0:57 Know who to talk to
3:50 Determine where you can add value
5:30 Decide what is unique about you & why it matters
7:15 When I knew I wanted to be a floral designer
11:20 Get clear on your signature style
17:20 Refer to yourself as an extension of their team
For full show notes: https://thehotelflorist.com/2021/12/06/florals-for-hotels/
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Today I'm chatting with Jon Cummins, COO of Amerimar Enterprises, which is a real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective.
1:20 Best advice for creating strong long-term partnerships between the hotel and florist
4:19 Why are flowers in the hotel lobby so important
7:00 How flowers create a connection and generate emotions
10:14 How do properties determine their floral budgets
14:00 Meeting hotels where they are at
16:04 An interesting thing about the floral industry
19:00 Advice for florists pitching to a hotel
To view full show notes: https://thehotelflorist.com/2021/10/22/hotel-owners-advice-to-florists/
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Today I’m chatting with Kathryn Blanken, a student of the HFPM and florist who works with several hotels in the area to provide their residents and hotel guests with flowers upon arrival. She also offers workshops on floral arranging, wreaths, and terrariums.1:30 How the Hotel Florist Profit Method changed the game for Kathryn
2:30 3 Biggest takeaways from the HFPM
4:00 Why are flowers in the hotel lobby so important
7:09 How Kathryn has grown as a florist
10:25 Goals for 2021
14:30 Advice for florists looking to get started with hotels
17:52 Biggest “aha” moment on the floral journey
22:00 How Kathryn joined the HFPM
www.flowersbyyou.net
@flowersbyyouparkcity
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I am chatting with Emily Ellen Anderson, a business coach for floral and creative entrepreneurs. She helps ambitious business owners transform their mind drama so they can build lives and businesses that are wildly satisfying (and profitable).
1:20 Emily’s Floral Journey
6:45 How she broke into the hospitality industry
11:00 What are florist’s current stumbling blocks when trying to win contracts
14:24 There is no right way
19:03 Something in the floral industry that bothers Emily.
24:00 New and exciting projects coming up
www.curiouslola.com
Instagram @lola.curious
Pinterest @CuriousLolaEd
email: emily@curiouslola.com
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I’m talking with Beth O’Reilly, a floral artist with 25 years of experience and extensive knowledge in almost every aspect of the industry. From traveling abroad handling product development and design trends for a permanent botanical manufacturer in China, to working and owning a retail shop of her own for many years. Most recently, she honed her skills in the growing, procurement, and supply chain side while developing educational programs within the wholesale sector.
You may have recently seen her on HBO’s Full Bloom as the last woman standing, which means 7 out of the 8 episodes.
4:20 What advice would you give someone wanting to become a florist
8:00 What tools do you have in your tool belt
10:40 What happens when you have issues as a hotel florist
15:30 Advice for Florists wanting to work with hotels
19:19 Where Beth sees the floral industry heading
25:19 New and exciting projects in the works
30:00 How you can work with Beth
Bethoreilly.net
@beth.oreilly.aifd
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I’m chatting with Ryan O’Neil, a thought leader in the floral industry and who from his experiences created Curate, an event software platform that helps manage all the moving pieces. He has personally spoken with thousands of florists since starting Curate and is the lead contributor to The Business Of Events blog that shares all the details of how he and his wife started a floral shop and grew it into a lifestyle business.
1:10 The history of what inspired Curate was started
4:30 How does a Florist price for profit
8:40 How important is efficient ordering
13:13 Where the floral industry is heading
17:00 How going in-house saved $$$
19:00 How has 2020 changed the way Curate does business
22:00 New & exciting projects for Curate
27:00Where you can find Curate
http://curate.co/hotelflorist
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode, I am sharing a real-life scenario that happened to one of the students inside The Hotel Florist Profit Method. With the change of management one of her hotel contracts was put at risk of another florist in town who was a friend of the new hotel manager and has been eyeing this hotel floral contract for a while. Tune in to hear the advice I gave her about what she should do.
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
Today I'm chatting with Sahid Nahim with New Bloom Solutions. He has 17 years of experience in the wholesale and distribution sectors of the floral industry. He is the founder of New Bloom Solutions a floral industry business solutions company- offering Website development, social media consulting and services, content creation, Business consulting, product procurement, and networking/collaboration service with expertise in the floral industry.
- 1:20 - The floral industry is far too segmented and this is a problem.
- 3:05 - Key questions that florists should be asking their wholesaler
- 6:05 - The hierarchy of wholesale and how it works
- 13:00 Where do you feel the floral industry is heading - it’s going e-commerce.
- 17:40 Best advice for creating longterm partnerships between a hotel and a florist.
- 23:00 Creating a system for making ordering more efficient
www.newbloomsolutions.com
@newbloomsolution ( IG)
Sahid Nahim @ Linked IN
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode I am chatting with Martin, who is a seasoned hotel development and finance executive, focused on international sustainable strategy and execution. With over 25 years of experience in the hospitality industry, Martin has worked with luxury hotel brands such as Four Seasons, Melia Hotels International, and most recently Corinthia Hotels. In his role as Chief Development Officer, Martin was responsible for overseeing brand growth strategy and establishing brand standards in key markets through new developments.
2:20 - Insider tips: What should florists keep in mind when working with hotels?
4:45 - How properties determine their floral budget
9:16 - What are brand standards and what should florists keep in mind to adhere to brand standards
14:00 Florists have more experience than they think they do when it comes to being a hotel florist
15:00 Best advice for creating a long term partnership between the hotel and florist
www.prediam.com
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this episode of The Hotel Florist Podcast, I am chatting with Cristina who is a floral designer, educator, mother of 2, and a huge advocate for business streamlining. She is the founder of FLEURSOCIETY; a community that empowers floral designers and creative entrepreneurs on how to build better businesses that are both profitable and sustainable.
1:45 Best business/floral advice for new florists or those wanting to become a florist
5:12 Best resources that have helped create a successful floral business.
10:15 Florists are not only selling a product, but also an experience.
11:30 New and exciting projects coming in 2021
fleursociety.com/summit
fleursociety.com/honeybook
IG: @fleursociety
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In episode 7 of The Hotel Florist Podcast, I am interviewing Ace Berry, a Houston-based Floral Artist, and owner and creative director of Fulshear Floral Design. He began his Floral Journey in 2007 but most recently you would’ve seen Ace on HBOMax’s original series Full Bloom where he was a Finalist in the series.
3:05 Journey to starting a floral business
4:40The year of the pivot - how 2020 changed the way Ace did business.
7:47 - What is one thing about the floral industry that really bothers Ace? Education.
10:30 Where does his inspiration come from?
12:50 What was it like to be a participant on HBO Max’s Full Bloom TV show?
16:25 Best advice for creating strong and long-term partnerships between a hotel and florist
18:00 Honesty and owning up to our failures
19:05 When it comes to working with corporate accounts, how do they determine their floral budget?
24:35 Inspire Designs Floral Retreat
Instagram: @aceberryaifd or @fulshearfloraldesign
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In episode 6 of the Hotel Florist Podcast, I am chatting with Jelle Vanderbrocke the General Manager of the JW Downtown Houston. If you're looking to start creating partnerships with a hotel, Jelle is giving his best advice from a general manager's perspective on just how you can do that.
Here's a look at what we talked about:
1:20 - A hotel general manager's best advice for creating a strong and long-term partnership between the hotel and the florist.
3:20 - Why hotel lobby flowers are so important
5:05 - One thing Jelle wished he knew when he began his career very early on.
7:05 - What is important to a hotel general manager when looking to hire a florist.
9:50 - A general manager’s perspective on what a florist needs to do when getting ready to pitch to a hotel.
www.marriott.com/houdj
Instagram: jwhoustondwtn
To view full show notes: https://thehotelflorist.com/2021/10/04/general-manager-advice-for-florists/
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this third episode of a three-part series, we are talking about mistakes florists make, and a big one being: Depending on seasonal income to build a stable business. Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to landing hotel floral contracts.
To view the full shownotes: https://thehotelflorist.com/2021/11/29/seasonal-floral-income/
CONNECT WITH THE HOTEL FLORIST™️
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this second episode of a three-part series, we are going to be talking about mistakes florists make when reaching out to hotels, the second one being: Selling their hotel floral designs the same way they sell wedding & event floral designs. Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to landing hotel floral contracts.
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
To view full show notes: https://thehotelflorist.com/2021/11/22/hotel-florals/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this first episode of a three-part series, we are going to be talking about mistakes florists make when reaching out to hotels, the first one being: Approaching everyone. Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to approaching hotels.
To view full show notes: https://thehotelflorist.com/2021/11/22/hotel-florals/
www.thehotelflorist.com
https://www.instagram.com/thehotelflorist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In today’s episode, I am interviewing Caryl Lyons of Roar Events, a company that has brought to life tons of events, from large high-tech conferences to exclusive and intimate gatherings.
Caryl is an event specialist/guru who is here to answer this question: How can florists provide value to the corporate event space? This episode is perfect for florists who want to diversify and work in a different niche outside of the typical wedding and event flowers.
[1:27] What kind of style best suits corporate events
[6:50] Sources of inspiration for corporate flowers
[9:45] Why flowers in the hotel lobby so important
[13:50] Best advice for creating a strong and long-term partnership between the hotel and florist
Where you can find Caryl Lyons:
https://www.roarevents.com or https://www.roarplaybook.com
Instagram: @roarevents
Facebook: @ROAReventsgroup
Clubhouse: @caryllyons
**The Hotel Florist:
https://www.instagram.com/thehotelflorist/**
https://www.thehotelflorist.com/
Join the FB group >> https://www.facebook.com/groups/641190260020012
To view full show notes: https://thehotelflorist.com/2021/11/08/corporate-event-florist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
In this Pilot episode of The Hotel Florist podcast, I am sharing my journey from starting as a wedding and event florist as an ex-pat in the United Arab Emirates, then moving back to the United States and opening up my second location which led to me deciding that being a wedding and event florist wasn’t in alignment with what I really wanted — consistent monthly income.
[3:52] Snapshot of my business journey
[5:20] Started my second location and decided I didn’t want to do weddings and events anymore
[6:29] Landed my first hotel client WITHOUT any hotel floral experience
[7:04] Launched The Hotel Florist
[7:20] 2020, how my hotel clients saved my business
[8:00] Why I’m so passionate about educating florists on the hotel partnerships
[9:30] Started a turn-key solution for florists who want to work with hotels
To view full show notes: https://thehotelflorist.com/2021/10/22/becoming-the-hotel-florist/
*FREE MASTERCLASS FOR FLORISTS:
3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income:
https://www.franceskamccaughan.co/THF