Women Conquer Business: Recent Episodes
Jen McFarland & Shelley Carney
The Women Conquer Business show is an educational, how-to women in business podcast that features stories, marketing news, and real-life experiences from fun and friendly hosts Jen McFarland and Shelley Carney.
You'll learn strategies and tactics, leadership skills, and practical advice from successful women entrepreneurs to help you grow, nurture and sustain your business.
Here's what you can expect:
Breaking News: Get the latest marketing news about apps and trends as we hear about them.
How to & Training: Learn how to implement or create something new for your small business.
Tweak of the Week: Get the skinny on a fun tool we've been exploring and how that could help you.
Inspirational Nugget: A sweet treat at the end to help you get grounded and stay the course. The world needs you and everything you have to offer.
We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.
We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations. Join us as we wrap things up together.
Timestamps
0:00 Music and Intro
1:58 The Women Conquer Business Show history
4:09 We demystify, simplify and implement content marketing
13:36 New Mexico Day Trips on YouTube
17:02 What’s coming to content marketing and the world in 2023?
28:55 Stick to the tried and true, like YouTube
31:31 Make art and follow your bliss
34:41 I am who I am because I have been there
Words of Wisdom
We live in a time where anybody can make something, so why not make things? — Jen
We want to thank you for spending this year with us, and we hope you got value from our content. — Shelley
Connect with Jen
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
Connect with Shelley
- Connect with Shelley Carney
- Shelley's Livestream consultancy AGK Media Studio
- Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
Top 8 Shows for Women Conquer Business in 2022
0:00 Music and Intro
0:57 The Women Conquer Business Mission
2:19 Top 8 Best and Most Popular Shows of 2022
8:54 Quips and Quotes
20:28 Our funniest moments from 2022
28:39 Looking ahead to 2023
Connect with Us
Podcast Production
- Podcast hosting: Captivate* (affiliate link)
- Livestream: StreamYard* (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Shelley's Livestream consultancy AGK Media Studio
- Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
Using AppSumo to Save Marketing CostsAppSumo can provide inexpensive options for bootstrapping businesses that want to try marketing tactics that would otherwise be out of reach. It's also a great place to sell a course or templates to build your email list.
Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk
Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)
Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)
Key Insights
I like AppSumo because I have saved a CAJILLION dollars. — Jen
Marketing Self-Assessment | Women Conquer Business
It makes you think about your business differently. Is there another avenue for revenue I haven't explored? — Shelley
Content Consistency Framework and Schedule
Breaking Marketing News
Have the robots taken over?
Nope.
That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.
I'll let ChatGPT explain itself:
ChatGPT is designed to generate responses to text prompts in a conversational style, making it well-suited for tasks such as chatbots, conversational agents, and dialogue systems. It can be used to generate responses to questions, carry out conversations, or provide helpful information in real-time.
Source:
- ChatGPT (free for now)
Software Review: Canva Docs
Canva adds AI writing and collaborative functionality.
Our Take: If you're already using Canva for your business, hop on Canva Docs. It will help you rapidly create eBooks and other documents while collaborating with your team.
If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com
Inspirational Nugget
It’s disgraceful for adults to have only the knowledge in their notebooks. How long will you be compelled by the claims of another? Take charge and stake your own claim — something posterity will carry in its notebook.— SENECA, MORAL LETTERS, 33.7
It’s easier to quote and rely on the wise words of others.
It’s intimidating to venture out and express your own thoughts. Your experiences have value. You have accumulated wisdom. Share your stories.
What wisdom will you create today?
Connect with Us
Podcast Production
- Podcast hosting: Captivate* (affiliate link)
- Livestream: StreamYard* (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
- Epiphany Courses
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Shelley's Livestream consultancy AGK Media Studio
- Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen
Sources: Word of the Year
- Metaverse, Oxford English Dictionary (second place)
- Gaslighting, Meriam Webster
Jen's appearances on Liz's podcast, Word of the Week:
- Unfeigned
- Sanguine
Persuasive Copy
Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.
However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!
This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.
Words of Wisdom
I think passion is why some people think I'm so persuasive. That's one of the ways that you can really convey what matters to you. Hopefully, what matters to you is also something you're engaged with in your business. — Jen
When you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — Shelley
Breaking News
Banning TikTok?
Our take: This is why it's important to have a space you own, rather than rely on social media.
Can't-Miss Resources
Shelley's Consistent Content Framework
Jen's Marketing Self-Assessment
Tweak of the Week: Hello Audio
Hello Audio. Your audience is on the go. We make sure your content is too. Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts.
Inspirational Nugget
―“Character may almost be called the most effective means of persuasion.”––Aristotle
― “If you wish to win a man over to your ideas, first make him your friend.”––Abraham Lincoln
― “One of the best ways to persuade others is with your ears––by listening to them.”––Dean Rusk
― “People are usually more convinced by reasons they discovered themselves than by those found out by others.”––Blaise Pascal
Connect with Us
Podcast Production
- Podcast hosting: Captivate* (affiliate link)
- Livestream: StreamYard* (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
- Epiphany Courses
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Shelley's Livestream consultancy AGK Media Studio
- Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
Product Bundle Campaigns
What is a product bundle campaign, and how can you collaborate with other creators in your industry to put one together? What are the benefits and costs involved?
Recently, Shelley participated in Infostack’s Content Creator Super Stack Black Friday campaign. She will share how she connected with Infostack, and all the steps she took to increase sales and grow her email list so that you can do it too.
Can't-Miss Resources
- Get a free marketing self-assessment
- Get the consistent content framework and schedule
Breaking Marketing News
State of Marketing: Salesforce Research. Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.
Google has an updated algorithm that focuses on whether the content is ‘helpful’ and ‘satisfying’ for web visitors
Is the focus people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:
Topic Clusters
Skyscraper pages
Tweak of the Week
SupaPass for an automated content website, email growth, and monetization
Inspirational Nugget
"It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig Ziglar
“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later.” — Richard Branson
“There are secret opportunities hidden inside every (perceived) failure.” — Anonymous
Connect with Us
Podcast Production
- Podcast hosting: Captivate* (affiliate link)
- Livestream: StreamYard* (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
- Epiphany Courses
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Shelley's Livestream consultancy AGK Media Studio
- Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
Ongoing Market Research Grows your Business
How do companies make better products? Get its marketing message on point? CURIOSITY.
Your success comes down to your desire to learn from your customers. Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.
Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires.
In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.
Breaking News
EU Warns Twitter about Moderation Requirements
Can't-Miss Resources
- Get a free marketing self-assessment
- Get the consistent content framework and schedule
Tweak of the Week: StreamYard On-Air
Streamyard On-Air: Creating Professional Webinars
Inspirational Nugget
“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECA
If I lived today as if it were my last, what would I do?
Connect with Us
Podcast Production
- Podcast hosting: Captivate* (affiliate link)
- Livestream: StreamYard* (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
- Epiphany Courses
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Shelley's Livestream consultancy AGK Media Studio
- Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
Infusing Genuine Gratitude into Your Life & Marketing
- Gratitude: a yearlong celebration
- Gratitude improves your attitude
- How to get started with gratitude in your marketing
- Why gratefulness makes us all better
Related Episode: The Power of Gratitude.
Related blog post: Why Gratitude is Incredibly Important.
Can't-Miss Resource: Content Creator's Super Stack.
Words of Wisdom
You feel a lot more gratitude for what you do have and where you're going, and also urgency about where you want to be when you're faced with tragedy or death. You see how precious what we have is and how quickly it can be gone. — Jen
I’ve had a wake-up call this year with my mom and my husband and our client and different people that it was just such a year of wake-up! Life is short. Deal with stuff now. — Shelley
Breaking News
Meta Disciplined or fired employees for taking over user accounts (CNBC)
Tweak of the Week: Volley
Volley is a video messaging app that makes it easy to have a meaningful conversation on your own time. For coaching, communities, teams, and more.
Inspirational Nugget
“It is not joy that makes us grateful; it is gratitude that makes us joyful.” – David Steindl-Rast
"I believe a joyful life is made up of joyful moments, gracefully strung together by trust, gratitude, inspiration, and faith." — Brené Brown
Connect with Us
Podcast Production
- Podcast hosting: Captivate* (affiliate link)
- Livestream: StreamYard* (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
- Epiphany Courses
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Shelley's Livestream consultancy AGK Media Studio
- Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
Delegating tasks takes practice, but the benefits to your business are huge. It allows you to grow your business without having to do everything yourself, and it allows you to focus on the more important tasks.
Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.
Can't-Miss Resource
LAST CHANCE to get this for free: How to Create, Publish, and Distribute Content Consistently Course at course.agkmedia.studio (coupon code AGKSAVER). Expires 11/18/2022.
Breaking News
Understanding Your Audience: How to Age Down or Grow Up, TubeBuddy, November 10, 2022.
Tweak of the Week: The NEW Descript
Descript overhauled their IU and spiffed up their functionality. It's a pretty sweet release. If you like what you learn during the show, try it free at descript.com.
Features discussed:
- Create transcript, remove filler words, add Studio Sound
- Overdub voice clone
- Change your background
- Make clips for Reels or any size for social media posts
- Stock Library with images, video clips, and GIFs
If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com
Inspirational Nugget
“When you are distressed by an external thing, it’s not the thing itself that troubles you, but only your judgment of it. And you can wipe this out at a moment’s notice.” —MARCUS AURELIUS
What false judgment can I wipe away today?
Connect with Us
Podcast Production
- Podcast hosting: Captivate* (affiliate link)
- Livestream: StreamYard* (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
- Epiphany Courses
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Shelley's Livestream consultancy AGK Media Studio
- Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
Evergreen Webinar FunnelIn our recent episode, How to Find the Perfect Opt-In to Boost Sales, we touched on the next-level marketing tactic of using an evergreen webinar to build a relationship with a prospect and guide them toward making a purchase with you.
In this episode, we explore the basics of creating your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about in your webinar.
Topics:
Webinar basics
- What is a webinar? What is its purpose?
- What should you include in your webinar?
Funnel basics
- What is the purpose of a funnel?
- What are the components of a funnel?
What app/software do you need for webinars and funnels?
How to set up an evergreen webinar funnel using WebinarKit
Can't-Miss Resources
- Jen: Subscribe to the WCB email list and get a free marketing self-assessment: https://sendfox.com/wcb
- Shelley: How to Create, Publish and Distribute Content Consistently Course at course.agkmedia.studio (free access with coupon code AGKSAVER thru 11/18/2022)
Breaking Marketing NewsLike our friends at Near Media, we are continuing to follow how younger generations use (or more specifically don't use) Google, and its impact on small business owners using SEO and Google Business Profiles to gain discoverability and traction.
Increasingly, Zoomers (Gen Z) look to TikTok and Reddit for their search information. During the episode, we ask the question: is TikTok the Google of the future?
Sources:
- Near Media: Zoomers: No Maps, Dash Cart, Location Data Abuse
- Near Media: Google MAC, TikTok Location, Retail's Local Whiff
Software Review: Pabbly Connect (Zapier Alternative)Pabbly Connect is an attractive alternative to Zapier (especially if you're paying for Zapier).
- Pabbly is a whole suite of products (formed, payments, email marketing, etc.), but I don’t recommend anything other than Pabbly Connect at this time because there are more robust, specialized tools available for subscriptions, forms and email marketing.
- Pabbly Connect is a great alternative to apps such as Zapier, Make (Integromat), and IFTTT, because it handles not only basic integrations but also advanced features such as webhooks, filters, routers, delays, etc.
- Pabbly Connect is available as a monthly subscription (Free+) or for one Lifetime price.
If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com
Inspirational Nugget
There is freedom waiting for you, On the breezes of the sky, And...
Profitable Email ListWe know we need an email list and maybe you’ve even started building one. But how do we build it up and make it profitable? How do we automate emails and when should we send them out? What are the 5 automated emails we must send? This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started. Topics include: How to start building a profitable email list How to automate emails 3 automated emails you must send to welcome subscribers and save yourself time 2 ongoing emails to send to keep your email list (and leads!) warm
Can't-Miss Resources Jen: Subscribe to the WCB email list and get a free marketing self-assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) Shelley: How to Create, Publish and Distribute Content Consistently Course at https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently (course.agkmedia.studio) (free access with coupon code AGKSAVER thru 11/18/2022)
Breaking News https://medium.com/@HubSpot/hubspot-invests-in-jasper-to-help-millions-of-organizations-accelerate-their-content-marketing-e6b6b1bc6d9 (Hubspot announces significant investment into Jasper (AI writing tool)) https://www.youtube.com/watch?v=BhBzF79nAH4 (Content Marketing Institute's take) (aligned with our viewpoint)
Tweak of the Week: Pipedrive People ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs. For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet. If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place. This week's show, we highlighted Pipedrive. https://www.pipedrive.com/ (Pipedrive) Sales-focused Can get expensive if you need the add-on features (e.g., leads, documents, campaigns, etc.) Some integrations are great, others not so great (or require Zapier/Pabbly)
If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com Inspirational Nugget “You will get all you want in life if you help enough other people get what they want.” — Zig ZiglarFocus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters. Can I do the right thing and not care about credit? This is difficult because we all want to get paid for our efforts. That’s why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off. I believe that is true and I look for the joy along the way to keep going.
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
How to Build Your Product Ladder Why do you need a product ladder? How can you attract leads and increase sales even in uncertain economic times? A product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages. How do you get started building a product ladder? Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker. Questions answered in this episode: How can you attract leads and increase sales even in uncertain economic times? Why do you need a product ladder? How do you get started building a product ladder?
Key Insights You need to have a way to bring people in on a constant basis who are new. That will, after a few touch points, convert as clients. And the product ladder can really help with that. — JenJen's Free Marketing Self-Assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) When people go through your product ladder, they're ready to engage with you. — ShelleyShelley's NEW COURSE: How to Create and Publish Consistent Content: https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently (https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently) (use coupon code AGKSAVER for early-bird free access until 11/18/22) Breaking News https://www.youtube.com/watch?v=586tvq8BIN0 (YouTube Shorts allows creators to sample/clip videos from other creators) https://www.marketingdive.com/news/tiktok-netflix-gen-z-video-broadcast-app/634594/ (TikTok replaces Netflix as second most-popular app for those under 35)
Tweaks of the Week Landing Page Hot Tips by Rob Hope: $29 on AppSumo: https://appsumo.com/products/landing-page-hot-tips/ (https://appsumo.com/products/landing-page-hot-tips/) Learn more about Rob Hope: https://robhope.com (https://robhope.com) Inspirational Nugget What, then, makes a person free from hindrance and self-determining? For wealth doesn’t, neither does high-office, state or kingdom—rather, something else must be found . . . in the case of living, it is the knowledge of how to live. —EPICTETUS, DISCOURSES, 4.1.62–64 You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential. How does one do that? OK, that’s a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure. Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles. What are my tasks in this life? My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week. Only then will the good drown out the bad.
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio
Your Perfect Opt-In The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached. But how do we get them to sign up? We offer them the perfect opt-in, free download, automated webinar, …. lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them. How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode. Words of Wisdom We overthink this whole process. Your first opt-in is really what do you know like the back of your hand that's related to something that you do and that's interesting to people? — Jen Once people sign up and opt-in to your community because of that opt-in lead magnet, then they expect more of that throughout your emails and newsletters, your offerings, all your products, all your shows, everything has got to be in alignment with whatever you're putting out there as an opt-in. That's how you're going to get a higher open rate on your emails. — Shelley Can't-Miss Resources Shelley's NEW COURSE: How to Create and Publish Consistent Content: https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently (https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently) (use coupon code AGKSAVER for early-bird free access until 11/18/22) Free Marketing Self-Assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) Breaking News Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms: https://www.marketingbrew.com/stories/2022/09/30/customers-are-researching-brand-stances-and-voting-with-their-dollar-ahead-of-the-midterms (https://www.marketingbrew.com/stories/2022/09/30/customers-are-researching-brand-stances-and-voting-with-their-dollar-ahead-of-the-midterms) Practice what you post (your customers are watching) — don’t say one thing and do another People look at your donations, statements
Tweak of the Week OmmWriter: https://ommwriter.com/ (distraction-free writing)
Inspirational Nugget There is no good for a human being except what creates justice, self-control, courage, and freedom, and nothing evil except what destroys these things. — Marcus Aurelius, MeditationsWhat’s the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer. It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil. Do my principles show themselves in my life? Do they show up in my work and the content I produce?
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
4 Critical Questions Before Launching a New Product or Service As business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in? During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you want to get it right the first time. Can't-Miss Resources https://sendfox.com/wcb (Free Marketing Self Assessment) https://sendfox.com/lp/1j24yz (Consistent Content Creation Framework) Words of Wisdom You need to have deadlines and finances tied to what success is. If you don't, how do you know when you get there? — Jen We're specifically trying to focus here on new things, like a new program, a new product, a new service, and a campaign that would fit into that. And then, how do you know when you've gotten success out of that campaign? — Shelley Breaking News Have you started planning for Black Friday, Small Business Saturday, or Cyber Monday? Here's what we can learn from a https://www.adweek.com/commerce/trends-holiday-shopping-2022 (second Prime Day) and https://www.marketingdive.com/spons/holiday-2022-outlook-inflation-shoppers-trading-down/633538/ (inflation). Tweak of the Week https://descript.com (Descript) video editing and captioning Inspirational Nugget Epictetus once said, “If anyone would take two words to heart and take pains to govern and watch over themselves by them, they will live an impeccable and immensely tranquil life. The two words are: persist and resist.” That’s great advice. But what principles should determine what we persist in and what we ought to resist? Marcus supplies that answer: reverence and justice. In other words, virtue. What do my principles tell me about persisting and resisting? Persist in love and resist hate. Persist in doing the things that bring me joy and resist the procrastinating, buffering activities that keep me hiding from the world and my responsibilities. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Why Shiny Object Syndrome and FOMO Kill Your Marketing Do you have shiny object syndrome? Marketing changes Every.Single.Day. AND, it's easy to forget the power of PATIENCE in marketing. If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business). Words of Wisdom As business owners, we have to be willing to stand our ground and say, “This is what I stand for. This is what I'm going to do. Follow me chicken, I have the corn. — Jen I like to preach consistent content creation, and then you can add to that. But that's your foundation. Your foundation is to be consistent, to put out content every week. Get to the essence of your message and share that with the world. — Shelley Breaking News All the Key Updates for Marketers from Google’s 2022 ‘SearchOn’ Event (https://www.socialmediatoday.com/news/Key-Marketing-Updates-from-Google-SearchOn-2022/632919/ (Social Media Today)): More ways to search, more personalized results, and more potential influence from forums are some of the key considerations for future SEO performance. Google's Resources: https://searchon.withgoogle.com/ (https://searchon.withgoogle.com/) Can't-Miss Resources Jen's Marketing Self Assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) Shelley's Content Creation Framework: https://sendfox.com/lp/1j24yz (https://sendfox.com/lp/1j24yz)
Tweak of the Week: Canva Visual Worksuite Suggestion came from Sally Moon Meditation: https://www.sallymoonmeditation.com/ (https://www.sallymoonmeditation.com/) We cover what's new in Canva: https://www.canva.com/newsroom/news/unveiling-the-canva-visual-worksuite/ (https://www.canva.com/newsroom/news/unveiling-the-canva-visual-worksuite/) If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com
Inspirational Nugget Nothing can satisfy greed, but even a small measure satisfies nature. No person has the power to have everything they want, but it is in their power not to want what they don’t have, and to cheerfully put to good use what they do have. —SENECA There is an old Chinese proverb, "One moment of patience may ward off great disaster. One moment of impatience may ruin a whole life."
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Content Batching Bonanza If you feel like you never have time to create content for your audience, we are going to blow your mind with content batching. Today we're talking about how to streamline content creation with batching. Are you getting everything you can out of your content? Maybe you feel too rushed to get everything done and you’re overwhelmed with tasks. Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, including repurposing, and how that can reduce stress and allow you to shine online. https://www.canva.com/design/DAFM9rU5s6k/Blm5tZLDso_7WC6NzNwX8Q/view?utm_content=DAFM9rU5s6k&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (Slides) Setting up a structure Repurposing Scheduling
Related Content https://www.womenconquerbiz.com/podcast/social-media-automation/ (Social Media Automation) https://www.womenconquerbiz.com/content-planning-strategies/ (Content Planning Strategies) https://www.womenconquerbiz.com/mm15-content-parties/ (Host Content Parties with Friends) https://www.womenconquerbiz.com/podcast/successful-business-projects/ (Demystifying Successful Business Projects) https://www.womenconquerbiz.com/podcast/repurpose-content/ (How to Repurpose Content)
Words of Wisdom Simplicity aids in consistency. If you don't make everything brand new every single time, you can have a really consistent look and feel, and it's very easy to mass produce your content. It also means that people, when they see it, they know that it's you. — Jen You’ve got to know your minimums! — Shelley Breaking News https://www.youtube.com/watch?v=qEgnD6bVsEk (Shelley attended her first Ren Fair) https://talk-commerce.com/entreprenuers/entrepreneurial-empathy-with-jen-mcfarland/ (Jen appeared on the Talk Commerce podcast) https://www.businessinsider.com/tiktok-slowing-down-youtube-watch-time-2022-9 (TikTok’s growth may be slowing) (Business Insider) YouTube view time up (but not as much as TikTok) Instagram and Facebook view time continues to fall TikTok growth is slowing, only time will tell if it will continue to level out
https://www.businessinsider.com/youtube-revamp-creator-pay-revenue-share-shorts-tiktok-challenge-2022-9 (YouTube updated creator pay program to include Shorts) (Business Insider): YouTube will start sharing revenue from Shorts ads with creators. Creators will take 45%, with YouTube pocketing 55%. Before: creators needed 1,000 subscribers and 4,000 hours of watch time on long-form videos within a year Now: creators are eligible with 1,000 subscribers and 10 million views on Shorts within 90 days Viewed as a direct challenge to TikTok
Can't-Miss Resources Subscribe to the Women Conquer Business email list and get a https://sendfox.com/wcb (FREE Marketing Self Assessment) Download the https://sendfox.com/lp/1j24yz (FREE Content Consistency Framework and Schedule) Tweak of the Week Jen's social media batching for https://www.epiphanycourses.com (Epiphany Courses) https://socialbee.io (Social Bee) (social media scheduler) https://airtable.com (Airtable) (Excel on steroids) https://placid.app/ (Placid app) Automatically generate on-brand creatives (images, PDFs, videos) Batch your social media content creation Alternative: https://www.bannerbear.com/ (Banner Bear)
Inspirational Nugget (46:50) Everyone has found themselves outmatched by the competition, frustrated by some skill or attribute they have that we don’t. How we choose to respond to that struggle tells us about who we are. Do we see it as a chance to learn and get stronger? Do we get frustrated and complain? Or worse, do we call it off and find an easier game to play, one that makes us feel good instead of challenged? The greats don’t avoid these tests of their abilities. They seek them out because they are not just the measure of greatness; they are the pathway to it. How will today’s difficulties
Business Burnout It's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022. Topics include: What are the signs of burnout? When you feel burned out, what happens to your boundaries? How to get your mojo back How to set reasonable goals and priorities — and stick to it
Words of Wisdom Every marketing action you take is tied to a broader business goal. So how are you going to make money from sitting on social media all day? You're not. So come up with the ways that you can amplify your voice and your impact for these three to five priorities you have between now and the end of the year. What's the minimum it's going to take for that? — Jen One of the major things for me to keep consistent with content creation is I have to have a minimums framework. I do this minimum stuff every week and then I have a schedule that I follow to get it done. And then everything else is just gravy. If I get more done, that's great. — Shelley Breaking News Near Media Analysis: https://www.nearmedia.co/recession-proof-your-brand-with-local-marketing/ (Recession-Proof Your Brand with Local Marketing)
Seven in 10 (https://www.magnifymoney.com/news/recession-survey/ (70%)) Americans believe a recession is imminent. Invest in SEO for organic traffic Google Business Profile is responsible for 70-80% of local conversions Ask for reviews Share deals with your audience Integrated online and offline marketing Related Episodes: https://www.womenconquerbiz.com/podcast/recession-proof-business/ (Recession Proof your Business), https://www.womenconquerbiz.com/podcast/social-media-disappeared/ (Marketing without Social Media)
Can't-Miss Resources Jen: https://www.womenconquerbiz.com/3-keys-to-reach-any-goal/ (3 Keys to Reach Business Goals) Shelley: https://framework.agkmedia.studio (Content Consistency Framework and Schedule )
Tweak of the Week https://coschedule.com/headline-analyzer (CoSchedule Headline Analyzer) (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it)
Inspirational Nugget If the grain sprouts before the stalk is fully developed, it will never ripen. Display fruit too soon, and the winter will kill you. —Epictetus Seeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life. Are you sizzle or steak? All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not. It’s a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult. Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you’re less likely to burn out or get disappointed and quit.
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK...
What If Social Media Disappeared? Are you overly reliant on social media? What if social media disappeared? What would you do? Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time. In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even who you could reach out to and how to go about reaching them. Training topics include: Marketing strategy Business development Who to reach out to How to reach them
Free Download: https://sendfox.com/lp/1x7ejp (The Client Attraction Checklist: 23 of The Most Effective Ways To Attract Qualified Leads) Words of Wisdom By diversifying your marketing and not relying solely on social media, you become much more resilient. — Jen Collaboration is a great place to start because the people who know you are the people who are most open to your offers in working with you. — Shelley Breaking News https://www.nearmedia.co/yahoo-comeback-review-crisis-freelancers-now-36/ (Freelancers now 36% of the Workforce) (Near Media): we discuss whether this is good (or bad) for workers in general and freelancers in particular. Can't-Miss Resources Tweak of the Week (Software to Look Into) https://tryshift.com/ (Shift) "the workstation for productive people" — organize your email accounts (all of them!) and apps in one place. Tired of having 5000 tabs open? Consider using Shift ($99/year). A cheaper alternative: https://www.kiwiforgmail.com/ (Kiwi for Gmail) (Free - $58/yr.) Inspirational Nugget The stable person keeps their rational soul invincible, for it’s precisely in the good times they prove their strength against adversity. — Seneca Am I prepared for my bubble to burst? We cannot rely too heavily on what has been, up to this point, normal. We have witnessed over the last two years that everything can shut down overnight. Events and flights cancel, jobs disappear, and family and friends get sick and die. What then can we rely upon? Our values and ideals. When we choose our goals based on our values, we will always discover another way to achieve a value-based goal when we run into unexpected obstacles.
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Dropshipping for Beginners If you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts! Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We’ll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get started creating additional income today. How does dropshipping work? Benefits of dropshipping Downsides of dropshipping Product dropshipping Hybrid dropshipping: Fulfillment by Amazon Self-publishing
https://www.canva.com/design/DAFK_kwfppk/9Pralg8QREdcsFszlb9I-A/view?utm_content=DAFK_kwfppk&utm_campaign=designshare&utm_medium=link&utm_source=homepage_design_menu (Dropshipping for Beginners Slides) Words of Wisdom Dropshipping is great if you're location independent or testing out products because it reduces overhead and takes production and shipping logistics off your hands. — Jen Breaking News https://vinepair.com/booze-news/pabst-80s-themed-motel/ (Pabst Blue Ribbon Hotel)
Can't-Miss Resources https://sendfox.com/wcb (Jen's Marketing Self-Assessment) https://group.agkmedia.studio (Shelley's Free Creator Group) Tweak of the Week https://hindenburg.com/products/narrator-studio/ (Hindenburg Narrator): the perfect tool for audiobook narration
Inspirational Nugget Nobody gets out of here alive. Cherish every moment.
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Best Online Course Platforms 2022 With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses. By using online course creation platforms, businesses can create courses to sell or use internally. These platforms are a great way to promote your brand, business, products, and services to increase revenue. Get the details on the top online course platforms for creating, hosting, and selling your online course. *We chat longer at the beginning than usual (because https://vimeo.com/741446125/0fe1c55b97 (Jen drove a Lamborghini)). If you're here for course platforms only, start at 17 minutes. https://www.canva.com/design/DAFKV7qZrcI/tDRKvGALmu5-HRupyvYWBA/view?utm_content=DAFKV7qZrcI&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (Slides: Best Online Course Platforms 2022) Words of Wisdom What will your students learn? You have to think about transformation. Consider where people are going to be at the end because it helps them navigate whether they want to buy from you. — Jen It's like any digital product. If you are doing it on your own, then you are responsible for selling it on your own, marketing it, getting it out into the world bringing people into it. If you want somebody else to do that for you, then put it up somewhere like Udemy and let them take care of all the marketing. — Shelley Breaking News https://www.nearmedia.co/ep-78-yelp-selling-its-business-data-googles-review-spam-algo-nukes-many-legit-reviews-tik-tok-for-brands/ (Near media reporting, Yelp’s new revenue stream is selling business data).
Can't-Miss Resources https://sendfox.com/wcb (Download Jen's Free Marketing Self-Assessment) https://app.heartbeat.chat/agkmediastudio/invitation?code=2JB554 (Join Shelley's free elder content creator community)
Inspirational Nugget Today’s conservative ideas were once controversial, cutting-edge, and innovative. This is why we can’t be afraid to experiment with new ideas. What new path can I blaze today? We need to know when to let go of what is no longer working for us and find a new way to reach our goals.
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
E-commerce Beginner's Guide Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop. However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers. In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid. We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats. https://www.canva.com/design/DAFJsAgUrCo/wsuLz4j0DuNjrgiTmbd_tQ/view?utm_content=DAFJsAgUrCo&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (E-commerce strategy deck) Breaking Marketing News: https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/pj_2022-08-10_teens-and-tech_0-01a/ (Trouble for Facebook)
https://sendfox.com/wcb (Grab Jen's Free Marketing Self-Assessment) https://li.shelleycarney.com (Subscribe to Shelley's LinkedIn newsletter)
Tweak of the Week: https://www.warmupinbox.com/ (Warmup Inbox)
Inspirational Nugget: Even one minute without playing the blame game is progress in the art of living. Can I go a whole day without blaming others? When I ask myself, why haven’t I done this yet? I find all kinds of excuses which is the same as blaming. Why haven’t I worked on the course I bought? Why haven’t I finished or implemented my own course or membership? When will I make the offer to join our membership? Why don’t I feel ready? Why isn’t somebody helping me with this? It all leads to excuses and blaming others and circumstances influenced by them. It’s time to take full responsibility and answer the questions honestly. I haven’t done that work because I put it off. Because it feels hard. Because it requires making decisions that might be wrong and lead to losing time or money. When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck.
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Create a Recession-Proof Business Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you? That’s why we recommend creating multiple, and diverse revenue streams to support your business. In this episode, we’ll explore passive and active revenue streams, and how to open up new pathways to earning revenue. Brainstorming resource mentioned: https://thoughtleaderspractice.com/#the-thought-leaders-practice (Thought Leaders Practice) “be a well-paid infopreneur” https://www.womenconquerbiz.com/podcast/how-to-be-productive-leader/ (Interview with Sally Foley Lewis): Sally sent Jen Thought Leaders Practice after our interview together
Cant-Miss ResourcesSubscribe to the https://womenconquerbiz.com/newsletter/ (Women Conquer Business Newsletter) Create consistent content with Shelley's https://sendfox.com/lp/1j24yz (Content Consistency Framework) Breaking NewsMake your Escape to https://getaway.house/ (Getaway House) (Jen went to the Portland location and loved it!) https://www.nearmedia.co/nextdoor-woes-facebook-b2b-segments-googles-new-suit/ (Facebook's B2B Targeting): Facebook’s offering new B2B segments to help businesses use advertising targeted at decision-makers. When compared with LinkedIn’s $5.60 CPC, this makes Facebook’s $0.95 CPC appear more affordable (but still expensive) Report: https://analyticpartners.com/resources/roi-genome-report-the-rules-of-recession-proofing-advertising-effectiveness/ (Rules of Recession-Proofing): Key Takeaway: focus on the long-term, e.g., top of the funnel (brand awareness, getting people in) rather than cutting marketing or solely focusing on short-term gains
Tweak of the Weekhttps://www.loopedin.io/ (Loopedin.io): All-in-one tool for collecting feedback, building roadmaps, sharing changelogs and publishing knowledge bases. https://www.epiphanycourses.com/ (Epiphany Courses) uses it to collect course ideas and keep members up-to-date and excited about future offerings
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
How to Be a Great Podcast Guest and Promote Your Business Podcast guesting is one of the BEST ways to promote your business (for free!). You can expand your brand, reach a new audience, gain credibility and showcase your products and services. But how can you find the right podcast and get booked as a guest? How do you deliver the exceptional value your host expects? Shelley gives us the scoop on finding and reaching out to podcast hosts and shares how to be great guest podcast hosts will want to collaborate with, promote and refer to others. The Path to Visibility as a Podcast Guest How to connect with podcast hosts Prepare to give value to the host and audience Tell a good story Fulfill the responsibilities of a great guest Reciprocate and collaborate The “best guests ever” did these things… What help or cool stuff can you offer? Action steps to reach out as a great podcast guest
Words of Wisdom Bring your best stories to that podcast. Don't worry about promoting your business so much as you worry about entertaining and educating that audience and then they will enjoy you so much that they'll want to listen to you in other places. Milton Hershey said, “Give them quality. That's the best kind of advertising.” So if you want to promote your business, be really authentically you and do your best to provide value to that audience.— Shelley
Breaking News Jen is teaching a class today so Shelley is going solo for today's presentation!
Can't-Miss Resources You can view the Google Slides for today's presentation https://sendfox.com/lp/1j24y (Content Consistency Framework and Schedule) Tweaks of the Week Online Marketing Made Easy with Amy Porterfield https://www.amyporterfield.com/2022/08/484/ (podcast episode #484 Hindsight is 20/20: 3 Things I Wish I Did When I First Started Out) - Her number one piece of advice is to create consistent content! Inspirational Nugget Late in his life, after surgery, Theodore Roosevelt was told he might be confined to a wheelchair for the rest of his days. He responded, “All right! I can work that way too!” We can respond to even the most disabling turns of fate by working with what we’ve got and choosing a positive attitude in any situation. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
How do creator collaborations help you expand your audience? The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started? Who can you collaborate with? What’s the best way to reach out and work with new people? It comes down to relationship building and networking with other creators, coaches, and speakers.
In this episode, we'll share how beginners can get started with cross-promotion and other simple one-time collaborative efforts, then take you all the way through to joint ventures and affiliate marketing.
Methods of collaboration we explore: Cross-promotion Podcast interviews Book compilation Summit, conference and speaking engagements Joint ventures Affiliate and influencer collaborations
Words of Wisdom Don't turn down speaking engagements, just because you can't sell from the stage. You are your product. — Jen
We look at our analytics and if we see a big jump of downloads I had when this person was on; I know she promoted herself. She promoted that podcast and I want to have her back. — Shelley
Breaking News Money talk: A Vericast survey found https://www.tubefilter.com/2022/07/22/tiktok-and-youtube-are-gen-zs-trusted-sources-for-financial-advice-according-to-a-new-survey/ (34% of Gen Z turn to TikTok for financial advice), while 33% get money tips from YouTube https://www.businessinsider.com/what-brands-creators-think-of-instagram-youtube-social-shopping-push-2022-7 (Social selling is not doing so well)... "While 45% of consumers say social media influences their shopping, only 11% have purchased directly through social media, according to a May 2022 https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/how-us-consumers-are-feeling-shopping-and-spending-and-what-it-means-for-companies (McKinsey report.)" Google is pushing back its deadline for https://www.businessinsider.com/google-to-delay-third-party-cookie-phase-out-until-2024-2022-7 (killing off tracking cookies) until at least 2024
Can't-Miss Resources Content https://sendfox.com/lp/1j24yz (Consistency Framework and Schedule) https://www.epiphanycourses.com (Epiphany Courses) special https://www.epiphanycourses.com/podcast (15% off deal) for podcast listeners
Inspirational Nugget “Indeed, if you find anything in human life better than justice, truth, self-control, courage—in short, anything better than the sufficiency of your own mind, which keeps you acting according to the demands of true reason and accepting what fate gives you outside of your own power of choice—I tell you, if you can see anything better than this, turn to it heart and soul and take full advantage of this greater good you’ve found.” —Marcus Aurelius, Meditations, 3.6.1
Money creates problems. Climbing one mountain exposes another, higher peak. There is never enough love. Virtue is the one good that reveals itself to be more than we expect. Virtue—made up of justice, honesty, discipline, and courage—is the only thing worth striving for. Certainly, nothing will improve your life path more than virtuous choices. Doing your best work will always bring more satisfaction and better results than doing the bare minimum or shirking responsibility.
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley...
Social Media Automation: Best Productivity Boosting Marketing Tools Are you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts? That's exactly how we felt. If you're spending too much time on social media, but not seeing any results, then this episode is for you. We'll guide you through solutions to help you boost your productivity. We review the best social media automation tools we've used and tested. We'll explain how they work, and how they can help you automate the social media aspect of your business, resulting in increased productivity and increased profits. Available on YouTube: https://youtu.be/7xRA7Q4I5M0 (https://youtu.be/7xRA7Q4I5M0 ) Deck and more info: https://womenconquerbiz.com/podcast/social-media-automation/ (https://womenconquerbiz.com/podcast/social-media-automation/)
Interview with Kate Bradley Chernis: https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/ (https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/) Interview with Ben Dell: https://www.womenconquerbiz.com/podcast/great-business-ideas/ (https://www.womenconquerbiz.com/podcast/great-business-ideas/)
Words of Wisdom How do you get your social media automation going so that you can spend your time engaging? You get your stuff, you create it, you put it in a social scheduler, and then the next step is to automate it as much as possible. Then you can be commenting and engaging and asking questions and driving people to the content that you're sharing on social. — Jen Can't-Miss Resources SPECIAL LAUNCH OFFER: get a LIFETIME 15% off discount on Jen’s courses and community: https://www.epiphanycourses.com/podcast (https://www.epiphanycourses.com/podcast) Content Consistency Framework and Schedule https://framework.agkmedia.studio (https://framework.agkmedia.studio)
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
How to Expand Your Reach on Social Media with Effective Engagement How do you increase your engagement and reach on social media in 2022? The purpose of social media Brand awareness Customer Service Sharing fun and interesting posts Thought leadership (blogs, podcasts, articles written by others) Create a strategy for visibility and credibility Use our topic clusters episode to generate content ideas https://www.womenconquerbiz.com/podcast/topic-clusters/ (https://www.womenconquerbiz.com/podcast/topic-clusters/) (or on YouTube: https://www.youtube.com/watch?v=hy-evnzLJxc (https://www.youtube.com/watch?v=hy-evnzLJxc)) If you can do nothing else, comment on other people’s posts Social selling: great example Lately.ai (other people’s audiences) Share personal values that are relevant and relatable Tag people and share their content Tools: Typeshare (https://typeshare.co (https://typeshare.co)) (tweak of the week); Hypefury (https://hypefury.com/ (https://hypefury.com/))
Words of Wisdom If you don't have time to post a lot, go comment on other people's posts. Go find people that are in your area or adjacent or people who might be your ideal client and watch what they post and then comment on it. It positions you as a thought leader if you are professional and you are sharing something of value to other people. It makes a tremendous difference because when you comment on other people's posts, you're expanding your reach beyond your own followers and you're opening the door for other people to find out about you and what it is that you do. — Jen If you are trying to connect with somebody and they have a social media presence, go find out about them, instead of asking stupid questions that you could have just looked on their Facebook page or their LinkedIn page and found out for yourself. Instead of asking them those things, ask them deeper things that nobody asks them. — Shelley
Breaking News Shelley’s guest appearance on Chasing the Insights Podcast speaking about consistent content creation and distribution with Vince Warnock https://chasingtheinsights.com/ep226-shelley-carney-content/ (https://chasingtheinsights.com/ep226-shelley-carney-content/) https://rally.io/ (Rally.io) (crypto for creators): $RISE (Jen’s first crypto purchase — Mark Schaefer’s ‘community’ coin). $TILT (Tilt), Joe Pulizzi, Ann Handley, Brian Fanzo, and other creators are on Rally
Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter) Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n (https://sendfox.com/lp/1xq86n)
Tweaks of the Week Typeshare: https://typeshare.co (https://typeshare.co) Upcoach vs. Vonza
Inspirational Nugget “When you’ve done well and another has benefited by it, why, like a fool, do you look for a third thing on top—credit for the good deed or a favor in return?”
—MARCUS AURELIUS, MEDITATIONS, 7.73 The answer to the question “Why did you do the right thing?” should always be “Because it was the right thing to do.” After all, when you hear or see another person do that—especially when they might have endured some hardship or difficulty as a consequence of doing that right thing—do you not think, There, that is a human being at their finest? So why on earth do you need thanks or recognition for having done the right thing? Can I do the right thing—even without the promise of rewards? When we offer value and help others first because it is the right thing to do instead of focusing on “what’s in it for me?” - then the Universe takes over to provide for our needs. We keep our momentum going by continuing to offer value and helpful advice without asking “How many downloads did I get?” or “How many viewers watched my livestream?”
Connect with Us Podcast Production Podcast...
Transitioning to a Content Entrepreneur The content entrepreneur drives the creator economy through the content-first/audience-first strategy. How do you know when your content creation hobby is ready to transition to a content entrepreneur business? What are the steps you must take to build a profitable business from your content and audience? In this episode, we will explore the ways we move from having a hobby to a "jobby" to becoming a business owner. We'll talk about preparing mentally, emotionally, and physically to become a digital CEO and how to build a money-making machine. What are the steps you must take to build a profitable business from your content and audience? o Hobby o “Jobby” o Business o Build a money-making content entrepreneur machine Words of Wisdom Algorithms and the rented space and stuff like it could all change and those people could go away. It's not a list. You can't just pick up that list of people and say, now I'm going over here. But people who really want to engage with you, people who really want to learn from you, people who want to listen to you, they subscribe. Then wherever you go, they will continue to follow you. And that's why I tell a lot of people to make sure you're asking people to subscribe to your email list. — Jen I think it's a performer mentality. Performers are used to working with venues, showing up, and then whoever is in the audience is who they perform for. But when you become a performer who has a following, who has a fan base, then it's really important to be able to have some kind of communication going on with your fan base outside of just showing up. — Shelley
Breaking News Google to Auto-Delete Location? Eh…. I don’t believe them. “Google has now https://blog.google/technology/safety-security/protecting-peoples-privacy-on-health-topics/ (said) it will automatically delete location history data for visits to sensitive locations such as "counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities .. and others." https://www.nearmedia.co/google-location-privacy-eu-antitrust-win-shopify-brand/ (https://www.nearmedia.co/google-location-privacy-eu-antitrust-win-shopify-brand/) Why 2022 is the year of ‘relationship marketing’: https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/ (https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/) “As a marketer, that’s something you can’t sleep on anymore. Not after COVID. People want to have a voice. They want to be recognized, and they want to be given recognition for their allegiance and loyalty to brands.”
Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter) Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n (https://sendfox.com/lp/1xq86n)
Inspirational Nugget “This is what you should teach me, how to be like Odysseus—how to love my country, wife, and father, and how, even after suffering shipwreck, I might keep sailing on course to those honorable ends.” —SENECA, MORAL LETTERS, 88.7b If you got everything else wrong from The Odyssey, but you left understanding the importance of perseverance, the dangers of hubris, the risks of temptation and distraction? Then you really learned something. Can I show Odysseus-like determination and perseverance? As content creators and entrepreneurs, there are always times when our life circumstances will knock us down and steal our attention and passion away from what we are creating. It is up to us to have our systems in place to keep us going on our pre-determined path when we experience our own shipwreck. My mom had a stroke. My husband has cancer. I’ve got my own medical...
Skyscraper Pages Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it? This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides. Presentation/Training: What is a skyscraper page? How does it build authority? https://www.canva.com/design/DAFFF1IVYWQ/view?utm_content=DAFFF1IVYWQ&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (View Slides) Review: E-A-T, Content Funnel, Topic Clusters Long-Form(ish) Content Types Cornerstone Skyscraper 10x Pillar Small Business Content Dilemma Content Reality Questions and Advice Chocolate Cake Example (https://www.womenconquerbiz.com/podcast/topic-clusters/ (from last week)) Revisited
https://youtu.be/Ytd5le3XXUs (Watch on YouTube) Can't-Miss ResourcesSubscribe to the https://www.womenconquerbiz.com/newsletter%20 (Women Conquer Business newsletter) Shelley’s LinkedIn Newsletter: https://www.womenconquerbiz.com/p/68446010-f6df-49b7-9645-8cbbbd0fa4cc/www.linkedin.com/newsletters/messages-and-methods-6882145971216773120/%20 (“What is Personal Branding and Why Do I Need It?”)
Breaking NewsOn July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. https://www.crowdcast.io/e/ukb0yw98/register (Register to watch live) or look for it on their https://www.youtube.com/c/Descript (YouTube Channel) https://www.nearmedia.co/post-roe-privacy-page-speed-revenue-ar-revolution/ (Privacy Issues and women’s health) in the wake of Roe v. Wade reversal Get the whole ‘crow in the chimney’ story: https://www.womenconquerbiz.com/podcast/business-analogy-stories/ (How Does a Crow in Your Chimney Relates to Your Business?)
Tweaks of the Weekhttps://productdyno.com/ (ProductDyno) product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. https://appsumo.com/products/productdyno/ (Currently available on AppSumo for lifetime purchase) (Shelley bought a Tier 3 license). https://snapdownloader.com/ (SnapDownloader): Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. https://appsumo.com/products/marketplace-snapdownloader/ (Currently available on AppSumo). As we mentioned on the show, please only use this on your own videos.
Inspirational Nugget“The mind adapts and converts any obstacle to its action into a means of achieving it. That which is an impediment to action is turned to advance action. The obstacle on the path becomes the way.” —Marcus Aurelius, Meditations, 5.20You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence. How can I use this obstacle as an opportunity? I’m sure more good things will come from this occasion that I do not yet see. I have faith that doing what feels important and right is always the right course. Even if some other things need to be put on hold.
Connect with UsPodcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business Connect with https://shor.by/wcb (Jen McFarland) Women Conquer Business https://www.womenconquerbiz.com/marketing-services/ (marketing consultancy)...
We’ve talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. This week’s show is all about creating topic clusters (AKA content themes) based on your expertise. You’ll find you have a goldmine within you. We’ll help you unlock the riches. TRAINING: TOPIC CLUSTERS E-A-T (Expertise, Authoritativeness, Trustworthiness) Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website.
YAMYL (Your Money or Your Life) Use care in creating content in these areas: News and current events (business, tech, science, etc.) Government and law Financial advice (investments, retirement) Shopping information (product reviews, research) Medical advice (drugs, hospitals, emergencies) People (race, religion, sexuality) … Yeah, we think it’s just about everything too. But Google doesn’t like it if your content is inaccurate and could do harm to another person. Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK.
Content Funnel People search for different reasons: Navigational Informational Transactional Commercial Create different types of content to capture people in different places within the funnel.
Topic Clusters What are topic clusters? Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper page High-quality content representing different places within the funnel.
Chocolate Cake Example We walk you through a topic cluster using chocolate cake as an example.
Service Providers – note Use the problem, solution, results model if you’re a service provider struggling to come up with topics.
STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com (https://www.womenconquerbiz.com ) 🌍Jen’s courses: https://epiphanycourses.com (https://epiphanycourses.com) 🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness (https://plnk.to/womenconquerbusiness) 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland (https://linkedin.com/in/jensmcfarland )
🌍See Shelley’s website: https://www.livecast.life/ (https://www.livecast.life/) 💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ (https://www.linkedin.com/in/shelleycarney/)
BREAKING NEWS: Vidcon on YouTube at https://www.youtube.com/user/vidcon (https://www.youtube.com/user/vidcon ) Unfortunately, Jen can’t be there (gave up ticket!)
WORDS OF WISDOM: It’s important that whatever you create is within your expertise and is authoritative, meaning you’re creating it to create value, to help people. And that it is based on expertise and part of what helps with that is if you link to other things. So something like topic clusters, you might link out to HubSpot or Semrush, or any of these different SEO companies to show that you have well researched it and you’re within your lane. — Jen
We have found that when you completely radically change, sometimes you have a small group of people who stay with you because they like you. They will stay with you no matter what you’re talking about because they like you as a person, a friend, or a brand. So you can change your brand. You can change your focus. You can home in on things a little more if you need to in the future. But to get started, you want to be very clear about who you are, what you’re talking about, and who you’re talking to. — Shelley
CHAPTERS: 00:00 Countdown music and intro 03:08 Jen: Speaking at Association of Philanthropic Counsel tomorrow: https://apcinc.org/ 04:42 Get on the waiting list for Shelley’s Livecast Lifestyle course to get a special friend and family discount at http://course.livecast.life 07:11 Vidcon on YouTube at https://www.youtube.com/user/vidcon...
When creating content for your business website, you have so many choices: podcasting, videos, email marketing... it’s easy to forget about blogs. We’ll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.
STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com (https://www.womenconquerbiz.com ) 🌍Jen’s courses: https://epiphanycourses.com (https://epiphanycourses.com) 🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness (https://plnk.to/womenconquerbusiness ) 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland (https://linkedin.com/in/jensmcfarland )
🌍See Shelley’s website: https://www.livecast.life/ (https://www.livecast.life/) 💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ (https://www.linkedin.com/in/shelleycarney/ )
BREAKING NEWS:
Ahrefs releases Yep search engine (https://yep.com/ (https://yep.com/)) (in beta) Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators. Claims offer an unbiased, private search experience that rewards and compensates the makers behind the content. More info: https://searchengineland.com/yep-search-engine-385613 (https://searchengineland.com/yep-search-engine-385613 )
PRESENTATION/TRAINING: BLOG FOR YOUR BUSINESS Why blog in 2022? Search engines still like words the most Blogs aren’t going anywhere “Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long game
Alternative Blogging Platforms Gives you a chance to test out your voice/writing style/topics, find an audience Great place to start if you don’t have a website Medium: https://medium.com/creators (https://medium.com/creators) NewsBreak Originals: https://creators.newsbreak.com/creators (https://creators.newsbreak.com/creators ) Vocal: https://vocal.media/
Best blogging website platforms WordPress: https://wordpress.org (https://wordpress.org) Ghost: https://ghost.org (https://ghost.org ) Squarespace: https://squarespace.com (https://squarespace.com)
Finding topics Make a list of your expertise, in granular detail What questions do you answer? Answer the Public / Google-related questions Testimonials Customer questions Research, research, research
Blog post essentials Headlines and hooks Images Subheads Embeds (video, Twitter, etc.) Call to Action
Promote and share your blog Social media Newsletter
LEARN MORE: Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter)
Free Livecast Life workbook download at http://guide.livecast.life (http://guide.livecast.life )
WORDS OF WISDOM: The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you’re writing a blog post, you really want somebody to click on it and read it. That’s the most important thing. — Jen
Blogging is another avenue to bring new people into your realm. I’m always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who’s looking at what the most? Then you double down on that content. — Shelley
CHAPTERS: 00:00:00 Countdown music and intro 00:01:49 Personal news: Concussion therapy graduation & Shelley’s mom coming home 00:03:46 New courses from Jen and Shelley 00:06:04 Ahrefs releases Yep search engine (https://yep.com/ (https://yep.com/))...
How to Start with YouTube Hey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media channel in the US. Why YouTube? Set up your channel. Basics of how to use YouTube to grow your business How to get started live streaming
Words of Wisdom At the beginning of crafting that show, get those biggest fans who, if you don't want to do it by yourself, then you need to be with somebody who is saying, oh, they're really great. You want this. It really helps you feel engaged and excited about your own show too. — Jen They may have searched for a term, found your video, and watched it, but they don't know if that's a one-off or if that's something that you do all the time. You want to show in your branding what you're all about, and what people can learn when they come to your channel. — Shelley Breaking News https://www.socialmediatoday.com/news/youtube-is-moving-into-podcasts-with-new-details-revealing-its-podcast-pla/621306/ (Signs that YouTube is getting into the podcasting business) https://www.adweek.com/media/the-revolving-door-begins-to-spin-at-clubhouse/ (Layoffs at Clubhouse)
Can't-Miss Resources Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter) Set up studio: suggested equipment http://studio.agkmedia.studio/ (http://studio.agkmedia.studio/) Show flow http://showflow.agkmedia.studio/ (http://showflow.agkmedia.studio) Try Streamyard https://streamyard.com/?pal=5720244600700928 (https://streamyard.com/?pal=5720244600700928)
Tweaks of the Week Why you should use chapter timestamps on YouTube Markopolo.ai – using AI to help with Google/Facebook ads creation (https://www.markopolo.ai/ (https://www.markopolo.ai/))
Inspirational Nugget The raging waters and deadly currents of bad habits, ill-discipline, chaos, and dysfunction—somewhere they began as no more than just a slight trickle. What do I need to nip in the bud right now?
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Video Script Templates Make Your Life EasierCreating a video series or podcast is a great way to build an audience, share your content and grow your business. However, creating good content takes time and effort, and good content starts with a good outline. Drafting an outline, show flow, or script is an important step in creating a video series or podcast. It helps you create a plan and stick to it, while also keeping you focused on your point. In this episode, we talk about why scripting is important, what to put in it, how we use our show flow, and how to create video script templates for your own projects. Here's what we discuss in this episode: Why you need an outline, show flow, or video script template Structured flexibility The five buckets that make up our template (that you can adjust for yourself) How we use our Show Flow Writing scripts and creating templates http://showflow.agkmedia.studio (Download a free template) to get started
Words of WisdomAs busy business owners who have a lot on our plates, the structure helps keep us in line. And then the other thing that the structure helps with is it helps listeners and viewers know kind of what to expect. — Jen I've been livestreaming since 2017. Every week you learn things, you learn what works and what doesn't. I studied other people who also livestream and their methods. Then I put the show flow together based on that. I try to keep it simple enough that it turns into the show notes because we can plug in the resources. — Shelley Breaking NewsShelley is living in AZ for the next two months to care for her mom. Programming changes for News & Views and https://www.livecast.life/ (Messages & Methods) Jen & Bridget Willard are starting a new show called 302 Marketing Redirect (behind the scenes, true confessions of a marketer, type-show). https://www.youtube.com/watch?v=LbYiPQCAq9g (Streaming) 5PM Pacific Saturday, learn more on the https://302marketingredirect.captivate.fm/ (bare-bones website).
Can't-Miss ResourcesGet started with your video script template. http://showflow.agkmedia.studio (Shelley created a GREAT free template for your to download. GET IT). Subscribe to the https://www.womenconquerbiz.com/newsletter (Women Conquer Business newsletter)
Tweaks of the Weekhttps://canny.io/ (Canny customer feedback app): use this to create product roadmaps (for future features) and collect features from your customers. We are using it for https://www.epiphanycourses.com (Epiphany Courses') imminent re-launch as a subscription service to collect ideas from members for course topic requests. https://www.jotform.com/ (JotForm)/Formly: on the show, Shelley talked about Formly as an app alternative to JotForm, https://paperform.co/ (Paperform), etc. After further testing, Formly was found to be a subpar product, so on Messages & Methods, Toby & Shelley gave a complete tutorial on JotForm. THis is why we test apps and go through 7-day trials — we learn what's good... and what's not.
Inspirational NuggetIn outer space, you develop an instant global consciousness, a people orientation, an intense dissatisfaction with the state of the world, and a compulsion to do something about it. Where have I lost the forest for the trees?
It is important to take breaks and celebrate the wins when they happen. The same is true of working in our business. The day-to-day work doesn’t seem to matter, but when we look back at the portfolio of the content we have created, we can see it all adds up. When we have people reach out to us for a consultation or proposal, it feels like it’s out of the blue, but I know they’ve been thinking about it for weeks, months, or years before they are ready. If we stopped making offers, they wouldn’t get the help they need to move forward.
Connect with UsPodcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz...
How to Get More Comfortable on Camera Video content is more important than ever, and this new era of content marketing has created a huge demand for public speakers. Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera. If you're doing a lot of events, attending conferences, or you just want to build your brand, video content needs to be part of the mix. Topics Include: Is there fear here? Develop a relaxation routine, or dance it out What to say and who to say it to Notes, Show Flow or Slides Looking & Sounding good Be authentically you Invite friends to watch & comment Edit Your Own Videos or transcript The only failure is giving up
Breaking News It’s important to look after your mental health after tragic events, like the recent school shootings. Here are a few recommendations for self-care in the coming days: Talk about what you’re thinking with someone you trust Keep to a normal routine Avoid unhealthy coping mechanisms Take a break from social media if you need to Help other people if you can Reach out if you need extra support
If you or someone you know needs help, call 1-800-273-8255 for the National Suicide Prevention Lifeline. You can also text HOME to 741-741 for free, 24-hour support from the Crisis Text Line. Outside of the U.S., please visit the International Association for Suicide Prevention for a database of resources. We also talk briefly about navigating tragedy and marketing.
Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter) Get more on-camera resources with Shelley's Livecast Life book https://book.livecast.life (https://book.livecast.life)
Tweaks of the Week YouTube channel memberships gifting: Gift memberships let channel members buy the opportunity for other viewers to access the perks of a channel membership. https://support.google.com/youtube/answer/6304294 (https://support.google.com/youtube/answer/6304294) Heartbeat! This great community platform (alternative to Facebook Groups, Clubhouse, Circle, Mighty Networks) is available on AppSumo: https://appsumo.com/products/heartbeat/ (https://appsumo.com/products/heartbeat/) or at https://www.heartbeat.chat/ (https://www.heartbeat.chat/)
Inspirational Nugget What if I stopped caring what others thought? Don’t spend much time thinking about what other people think. Think about what you think. Think instead about the results, about the impact, about whether it is the right thing to do.
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
DIY Video Recording Studio: Essentials to Get StartedIf you'd like to create videos to support your business, look no further. We'll cover the essentials to get your DIY video recording studio up and running, including options for a bare-bones budget, and the first upgrades to consider. Shelley Carney and Toby Younis, livestreaming experts with their own in-home studios, host this episode. Jen McFarland is on vacation, living in a yurt without Wi-Fi. We'll share the minimum livestreaming and video recording in-home studio set up including: Internet Connection Computer Hardware “Studio” Equipment Applications What to Save For
Words of WisdomThe minimum setup to get you started, but to still look professional, is a high-speed internet connection, computer hardware, studio equipment, the microphone and headset, and applications, which are going to help you to get online and do everything in a simple way.–Shelley Carney The minimum requirements that you want are the ping. That's the signal that goes between you and your server provider to see how long it takes to ping one another. The minimum is 10 milliseconds, 10 or less. Five megabytes upload because live streaming is all about upload. If the service provides 10 that's great. Five megabytes download, but the more important of the two is the upload.–Toby Younis Breaking NewsIf you want to start a podcast, consider a video-first podcast option. https://westwoodone.com/2022/05/17/cumulus-media-and-signal-hill-insights-podcast-download-spring-2022-report-watching-podcasts-soars-as-youtube-edges-out-spotify-to-become-the-most-used-u-s-podcast-platform-and-li/ (Cumulus Media and Signal Hill Insights )revealed that 10% of survey respondents said they only ‘watched’ podcasts in the last week, and 60% of weekly consumers (audio and video) said they prefer podcasts with video. Related Episodes & Contenthttps://www.womenconquerbiz.com/fave-tools/ (Jen's Ultimate Space-Saving Desk Setup) https://www.amazon.com/shop/agypsyskiss/list/1PZYFUMVZ6DF8 (Shelley & Toby's Home Studio Kit on Amazon)
Tweak of the WeekFind new and used hard-to-find books at https://www.abebooks.com/ (Abe Books.) Inspirational NuggetMay is National Stroke Awareness Month. Every year, the https://www.stroke.org/ (National Stroke Association) leads the stroke community in providing ways to learn about stroke, sharable resources, and opportunities to participate. #strokeawareness How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!
Content Marketing to Support Your GoalsIf you’re curious about content marketing, or specifically how content marketing connects to your business goals, you’re in the right place. Learn why what you say, how you say it, and how often you repeat the message plays into every successful business. How content marketing connects to your business goals What are your business goals? How can content marketing help you achieve those goals? What you say, how you say it: aligned messaging How often do you repeat the message: consistency
Words of WisdomContent marketing is the long game, so you want to have things along the way that you can celebrate. I think celebration and reflection are really important in this process. — JenGrowing your audience means that you're likely to have more prospects within that growing audience who are interested in buying from you. And the more you can connect with that audience, the more loyal they become. The more likely they are to trust you enough to spend money with you. — ShelleyBreaking NewsIf you want to learn more about search engine optimization, don't look to Google. https://www.seroundtable.com/googles-digital-marketing-certification-course-seo-advice-33390.html (Their SEO course isn't good) Near Media reports https://www.nearmedia.co/apple-search-ads-tiktok-store-visits-hope-vs-reality/ (TikTok harvesting location data) without consent (breaks customer trust) Next week: Jen will be on vacation and away from her computer. Shelley and Toby will cover setting up a home studio
3 Keys to Reach Your Business GoalsSubscribe to receive Jen's weekly newsletter and get access to https://www.womenconquerbiz.com/3-keys-to-reach-any-goal/ (3 Keys to Reach Your Business Goals). Livecast Life: The Content Creator Lifestyle EbookLearn about the Livecast Lifestyle and how to quickly and consistently produce content every week. Get the Livecast Life book at https://www.amazon.com/dp/B09X3RJF41/ (book.livecast.life) Tweaks of the WeekProposa for proposals watch yesterday’s video on Messages and Methods, Let's Talk Proposals! Why they're necessary, and available online resources. https://youtu.be/3UiZAx6UcF4 (https://youtu.be/3UiZAx6UcF4)
https://blog.outpost.pub/what-does-outpost-do/ (Outpost for Ghost): member management, autoresponder
Inspirational NuggetKindness is invincible, but only when it’s sincere, with no hypocrisy or faking. For what can even the most malicious person do if you keep showing kindness? What if the next time you were treated meanly, you didn’t just restrain yourself from fighting back—what if you responded with unmitigated kindness? What if you could “love your enemies, do good to those who hate you”? What kind of effect do you think that would have? Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with ShelleyEngineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started. This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell. How to get started: plan your strategy Know your goal Know your target audience Preferred platforms and media Book recommendation: https://www.amazon.com/Thought-Leaders-Practice-Matt-Church/dp/0977572498 (Thought Leaders Practice)
Words of WisdomTypically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — JenYou need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley Breaking Newshttps://www.socialmediatoday.com/news/linkedin-continues-to-see-record-levels-of-engagement-revenue-up-34/622752/ (LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%) https://time.com/6170647/elon-musk-twitter-harassment-employees/ (Elon Musk Buying Twitter: Employees are Concerned)
Can't-Miss Resourceshttps://www.womenconquerbiz.com/newsletter/ (Subscribe to the Marketing Missive Newsletter) https://www.amazon.com/dp/B09X3RJF41/ (Get the Lifecast Life book)
Watch on YouTubehttps://www.youtube.com/watch?v=B_AohnIDuFM (https://www.youtube.com/watch?v=B_AohnIDuFM) Episode Web Pagehttps://www.womenconquerbiz.com/content-marketing-101/ (https://www.womenconquerbiz.com/content-marketing-101/) Tweaks of the Weekhttps://www.linkedin.com/posts/asantalo_linkedincreators-activity-6924423814701355009-LBuD/ (LinkedIn launches profile links for creators) https://ghost.org/resources/build-a-successful-blog/ (Creator programs: Creating a Successful Blog) https://ghost.org/resources/content-organization/ (Publisher's guide to content organization)
Inspirational NuggetYou are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us. Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with ShelleyEngineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Marketing Campaign IdeasYou want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business? In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals. Here are some of the topics we cover: Importance of an email list/audience Blog sharing campaigns Why sometimes you need to run ads to bring in people How the stage of business affects marketing campaigns List building through online networking meetings What media is used at different stages of the funnel Diversify to grow in more than one area at a time Testing and analytics
Related Episodes & Contentrelated content and link additional content and link
How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you! Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey).
Summary: Marketing Campaigns 101Creating content is great... but growing your audience (and influence) starts with marketing campaigns. In other words, you have to let people know about your content, products, and services — not once, but over the course of time — to generate interest, build trust, and make sales. Marketing campaigns, when done right, check all the boxes. This fun, interactive episode reviews marketing campaigns 101 and gives you all the nuts and bolts for how to successfully put together a marketing campaign to promote your online services and digital products. We cover the 7 winning strategies behind successful marketing campaigns: Specific marketing goals (what outcome(s) would make this successful?) Marketing budget boundaries (how much time and money are you willing to spend?) Defining your target audience (hint: likely the same as your product/service audience) Selecting the right marketing channels Creating your campaign content calendar Use industry trends that lead to engagement Planning your campaign
We also recommend listening to the earlier episode, https://www.womenconquerbiz.com/podcast/great-business-ideas/ (How to Launch your Ideas in 6 Weeks), with MissingLettr founder, Benjamin Dell. Watch the show on https://www.youtube.com/watch?v=-5YoxLEZdEo (YouTube). Words of WisdomWhen we're talking about marketing campaigns, it really is about building a structure around your content for how you're going to get it out into the world. — JenSometimes you have to try it several times to really get a feel of is this working for me? Live streaming, is that working for me? Are people going to show up? You can't do it one or two times and then say yes or no, it didn't work. You have to stick with that one for a while. But then there are bigger campaigns like launches and challenges and you have to say did I get close to my goal? Did I get enough ROI on this activity that I would do it again? Once you do find those things that really work well for you, then you can systemize and put them into your schedule. — ShelleyCan't Miss ResourcesNeed help creating a marketing campaign? https://www.womenconquerbiz.com/marketing-services/ (Reach out to Jen) https://www.amazon.com/dp/B09X3RJF41 (Livecast Life: The Content Creator Lifestyle on Amazon) https://epiphanycourses.com/first-marketing-campaign/ (Building Your First Marketing Campaign? 7 Things to Do to Succeed)
Show NotesBuilding your first marketing campaign: 7 things to succeedWhat are marketing campaigns? (Believe it or not, you've probably been doing it all along!) Here are the Top 7 elements of a successful marketing campaign (we talk about this in-depth): Identify a specific goal Create a marketing campaign budget Define your target audience Select marketing channels Design your content calendar Use industry trends that lead to engagement Plan your marketing campaign
Tweak of the Weekhttps://www.socialmediatoday.com/news/youtube-launches-new-search-insights-for-all-creators/622100/ (YouTube Launches New 'Search Insights' for All Creators) includes information on what people are searching for in the app, both in relation to your channel and content specifically, and for more general search queries.
Inspirational NuggetThere has to be a balance in life’s tasks and inner work must happen before outer results will manifest. Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/...
Summary: Spring Cleaning You Small BusinessSpring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business. We cover the 4 key areas you need to clean up to make your business shine: Review your website (what to look for and why) Check in on your business goals (how's it going and what's changed) Adjust marketing strategies (especially if your goals changed) Clean out that inbox!
https://youtu.be/q-ejJq_yauw (Watch this week's episode on YouTube) We're live on YouTube Thursdays at 10 AM US/Pacific. https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q?sub_confirmation=1 (Subscribe to the channel) to have your marketing questions answered. Words of WisdomWe just finished the first quarter of the year, If you keep track of that. We're at the beginning of the second quarter now. Do you need to adjust your goals? — JenWe've been interviewing digital marketing experts, and we took quotes from the six people we have spoken with and found a theme. The theme was having authentic conversations within your content to attract an audience and to make them feel like they belong. Give them ownership of what your content is all about. We decided we need to have more conversations where we're giving people a chance to give us feedback and to talk about what they want to talk about. We looked at our marketing strategies. We said how could we make it better? — Shelley Recommended ListeningWe also recommend listening to this earlier episode, https://www.womenconquerbiz.com/spring-clean-your-business/ (spring clean your business, and avoid project fatigue).
Show NotesBreaking NewsLinkedIn is building new analytics and video features for creators and increasing the visibility of their content. https://www.engadget.com/linkedin-new-creator-tools-020031694.html (https://www.engadget.com/linkedin-new-creator-tools-020031694.html)
4 key areas you need to clean up to make your business shineTake a look at your website Is it accurate? Is it easy to navigate? Review your business goals How are you tracking toward your goals? Do you need to adjust …. And are your marketing strategies aligned? Effective marketing campaigns need to be aligned with your business goals Let’s look at that inbox! https://mailstrom.co/ (Mailstrom) https://www.sanebox.com/ (Sanebox) https://superhuman.com/ (Superhuman) https://youtu.be/mzqpDMa2H9k (Gmail is a Great Tool video from Messages and Methods)
Can't Miss Resourceshttps://womenconquerbiz.com/social-media-detox/ (Free 7-day Social Media Detox Reflective Journal) https://amzn.to/3rcUzBi (Livecast Life: The Content Creator Lifestyle on Amazon)
Tweaks of the WeekLinkedIn Livestream event: add to calendar https://www.wisdom.audio/ (Wisdom app) https://www.votefrenzy.com/ (VoteFrenzy app) https://www.airr.io/ (Airr)
Podcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/women-conquer-business/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Episode SummaryProductivity, especially for entrepreneurs is often a big challenge. This is where productivity apps, gadgets, and tools come in. But do they work? In this episode, we go over the pros and cons of some of the most popular tools and techniques, including when (or if!) you need to use an app to help you get the job done. We also discuss some of the most popular productivity apps and tools, including Trello, Todoist, Evernote, Google Tasks, and more. Learn the good and the bad of the apps, and how they can be used to achieve better productivity. Resourceshttps://womenconquerbiz.com/social-media-detox/ (Free 7-day Social Media Detox Reflection Journal) http://calendar.agkmedia.studio/ (Production done for you or complete Podcast done for you)
Related Contenthttps://womenconquerbiz.com/increase-business-productivity/ (How to Automate Daily Tasks to Increase Productivity) https://womenconquerbiz.com/how-productivity-is-calculated/ (How is Productivity Calculated?) https://womenconquerbiz.com/why-is-productivity-important-in-business/ (Why is Productivity Important in Business?) https://womenconquerbiz.com/effective-time-management-strategies/ (4 Effective Time Management Strategies to Increase Productivity) https://womenconquerbiz.com/productivity-in-business/ (Stop Confusing Busy-ness and Productivity)
Show Notes0:00 Music and Intro 1:05 Getting back to being with people 3:05 Breaking News: She Podcasts Live conference https://shepodcastslive.com/ (She Podcasts Live Conference) Oct 11-14, MGM National Harbor
5:22 Amazon Amp and Good News for Ranking on Google https://www.emarketer.com/content/amazon-s-amp-builds-on-and-deviates-from-the-clubhouse-playbook (Amazon’s Amp) builds on—and deviates from—the Clubhouse playbook https://www.searchenginejournal.com/ranking-factors/website-quality-score/ (Website Quality Score: Is It A Google Ranking Factor? )At a high level, it means creating well-researched, high-quality content and Google will reward you for it. Less is more. There are a lot of people who tout create, create, create — and people now using AI to auto-generate content. This runs counter to that argument (and I think it's a good thing).
14:33 Productivity vs. Working Long Hours 19:42 The Pros and Cons of Productivity Tools 30:06 Productive Apps Are The Ones That Work Best for You https://trello.com/en-US (Trello) https://todoist.com/ (Todoist) https://evernote.com/ (Evernote) Excel/Google Sheets: Vertex, spreadsheet templates: https://www.vertex42.com/ (https://www.vertex42.com/)
37:24 7 Day Social Media Detox Journal: https://womenconquerbiz.com/social-media-detox/ (https://womenconquerbiz.com/social-media-detox/) 39:43 YouTubey Tweaks Update on scheduled YouTube livestream trailers: Live-stream creators will be able to add trailers via YouTube's Live Control Room, with the option available to all channels with at least 1,000 subscribers and zero strikes. We recently redesigned the YouTube Studio mobile app from the ground up. With a new interface that allows you to navigate with fewer taps, and a ton of new features that make it easier for you to manage your channel on the go, we think you’ll love it! A few of the exciting updates: A new navigation bar to help you quickly access the Dashboard, Content, Analytics, Comments, and Playlists tabs More data in YouTube Analytics, including a personalized summary of your channel performance, additional revenue data, and additional audience metrics to give you insights into who is watching your content New search filters for comments that make it easier to find certain types of comments you want to reply to The ability to appeal a “yellow icon“ monetization decision using your phone. If you already have the Studio Mobile app all you need to do is update it to ensure you have the latest version. If you’re new to the Studio Mobile app please download it to start managing your channel from...
Increase Business Productivity with Automation: Episode SummaryProductivity is the speed of your business. How quickly do you deliver products to be sold? And, is it a repeatable process? When you look at it this way, increasing your business productivity is a crucial key to success. Jen McFarland and Shelley Carney discuss how to automate daily tasks to boost your business productivity. We'll go over all the things you can do to automate, providing amazing ideas you can implement now to save you time and money. Amazing Resourceshttp://books.agkmedia.studio/ (Women in Podcasting Book): 18 Episodes and a Book in a weekend https://epiphanycourses.com/marketing-tools (Find the Right Marketing Tools for Your Small Business) https://www.youtube.com/playlist?list=PLmEPWNBh0WyNZOP08af17Qnxr4dZ3HVIs (Relaxing Affirmation Meditations Playlist)
Show Notes0:00 Music and Intro 01:02 Productivity, Efficiency, and Automation 10:15 Pinterest In-App Checkout and Pin Sharing Across Platforms 12:44 Weekend Update, Van Gogh and Skating with Podcasters in Centralia Shelly enjoyed the Beyond Van Gogh https://vangogh.com/ (Immersive Experience) Jen has a https://www.centraliarollerdrome.com/ (concussion) (but doesn’t regret roller skating!)
17:11 How Shelley Uses Automation 19:07 Is a Social Media Scheduler a Good Idea? (Hint: Yes) 32:40 We Wrote the Book on Writing Books Fast http://books.agkmedia.studio/ (Women in Podcasting Book): 18 Episodes and a Book in a weekend
34:40 Increase Business Productivity with the Right Software https://epiphanycourses.com/marketing-tools (Find the Right Marketing Tools for Your Small Business)
36:40 Listen to Shelley's Soothing Voice https://www.youtube.com/playlist?list=PLmEPWNBh0WyNZOP08af17Qnxr4dZ3HVIs (Relaxing Affirmation Meditations Playlist)
37:30 Happy St. Paddy's Day: How Irish Are These Lasses? 42:44 Google Slides FTW! Google Slides - Comprehensive https://youtu.be/OhshNXJtpkE (video tutorial) to learn Google Slides
43:58 Ghosting Can Be a Good Thing https://ghost.org (Ghost)
48:56 Make Your Business Journey a Beautiful One “If your choices are beautiful, so too will you be.” –Epictetus
Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Related Episodeshttps://womenconquerbiz.com/how-productivity-is-calculated/ (How Productivity is Calculated: Smart Tips to Save You Time) https://womenconquerbiz.com/why-is-productivity-important-in-business/ (Why is Productivity Important in Business?)
How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if...
How Productivity is Calculated Episode SummaryProductivity is important for any business to be successful, especially if it's a small one that relies on the efforts of a few people. But… how is productivity calculated? More importantly, how can you measure and improve the productivity of your business? In this video, we’ll provide a few tips that can help measure productivity, including how to break down tasks effectively and how to conduct a time audit to help you prioritize key tasks, reallocate resources, and target areas where you can improve your business the most. Amazing ResourcesIncrease your content creation productivity by watching https://www.youtube.com/playlist?list=PL4rTS-6Xa27LP-0R4GHnfVIranxiwb8GY (Shelley's Livecast Live series on YouTube). https://epiphanycourses.com/marketing-tools/ (Find the Right Marketing Tools for Your Small Business:) Wasted Money on Apps? Does Technology Overwhelm You? Then This Course is a No-Brainer (created for non-technical Entrepreneurs). This $75 course created by Jen McFarland will save you hundreds if not thousands in finding marketing software for your business. Show Notes0:00 Music and Intro 1:07 Livecast Life Book, Windows Woes & Dragon Boat Practice https://www.youtube.com/playlist?list=PL4rTS-6Xa27LP-0R4GHnfVIranxiwb8GY (Livecast Life on YouTube) https://www.google.com/search?sxsrf=APq-WBv6aZWLfkjrTBomjQPBza8tq6eyIA:1647015716379&source=univ&tbm=isch&q=rose+festival+dragon+boats&fir=k0tUXnNAxjdzYM%252CW-Khw2G0aADylM%252C_%253BbuLqD77ikvCp_M%252CZJdw1Uk5Q04fNM%252C_%253BBVVBtomBg85PrM%252CuvMuirmdlgi67M%252C_%253BvTjCDurfhLEQWM%252ClWaV8iLRO7UY8M%252C_%253B8Zu7_X9iUQxlCM%252Cs04p62jUECrjWM%252C_%253Bio7NRrapA4rz6M%252C2mv1zIk_BlyhxM%252C_&usg=AI4_-kSAyFsn6UFHCMmbMIAol72dSLFOEg&sa=X&ved=2ahUKEwjs-NrVu772AhUpFjQIHU0tB84QjJkEegQIAhAC&biw=1680&bih=893&dpr=2 (Images of Portland Rose Festival Dragon Boats) Jen's new course! https://epiphanycourses.com/marketing-tools/ (Find the Right Marketing Tools for Your Small Business)
11:00 Twitter Launching Profile Shops https://www.socialmediatoday.com/news/twitter-launches-live-test-of-new-profile-shops-to-display-products-in-app/619978/ (Twitter Launches Live Test of New Profile Shops to Display Products In-App) (Our take: if you have products and someone gives you space to do it, take advantage of it!)
15:17 How Productivity is Calculated No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant. - Warren Buffett
26:19 Business initiatives and Breaking Down Tasks https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000 (Checklist Manifesto (book))
32:50 How to Conduct a Time Audit If you want to use a time tracker app, use https://www.toptal.com/tracker (TopTracker) (free)
40:09 How We Prioritize Key Tasks 47:11 The "D" word: Discipline 50:27 LinkedIn Profile Video and YouTube Preview Trailer 52:48 Jen Guests on Launch With Words Podcast Jen had a fabulous interview on https://launch-with-words.castos.com/episodes/don39t-know-what-to-write-take-a-stand-jen-mcfarland (Bridget Willard's podcast, Launch with Words). Bridget is the creator of https://bridgetwillard.com/launch-with-words/ (Launch with Words, a WordPress plugin) that gives small business owners blog prompts. Jen talked about why it's important to take a stand and write about what matters to you (even if it's controversial)
55:10 What You Do With Your Time Matters Join Us At 10 AM PST ThursdaysWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live,...
Productivity in Business SummaryWhether you’re a solopreneur or leading a small team, productivity is crucial to your business growth. We also discuss what productivity is and why it’s important to your business. We also chat about how productivity, time management, and non-negotiables can work together to keep you on track, and off the 'time waster' path. There is more than one way to get things done. It's important to find what works for you. Here are some tips and tricks to help you boost your productivity, and more importantly, your earnings. We're discussing productivity all month so be sure to https://app.voiceform.com/to/s1blrgQ1wUiSycZd (send us your questions). Show Notes00:00 What's new with us 5:34 International Women's Day International Women's Day 2022 campaign theme: #BreakTheBias. Imagine a gender-equal world. "A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias." https://www.internationalwomensday.com/Resources (International Women's Day Resources) Related podcast episode: https://womenconquerbiz.com/successful-business-women-history/ (Meet the Tenacious Effa Manley)
10:11 IGTV Is Going Away (sort of) https://www.theverge.com/2021/10/5/22710638/instagram-tv-igtv-rebrand-video-formats-tiktok-reels (Instagram is discontinuing IGTV)
12:47 What is Productivity? Why is Productivity Important in Business? 20:28 Awareness and Analyzing Activities https://chaos-control.mobi/ (Chaos Control) https://www.clickminded.com/sop-library/ (ClickMinded SOP Library)
21:57 What are Your Non-Negotiables? https://www.thriftbooks.com/w/high-performance-habits_brendon-burchard/11912311/ (High Performance Habits by Brendon Burchard)
40:04 Pomodoro Method https://www.youtube.com/watch?v=LX-I67Zmd2k&t=11s (Pomodoro Technique) described in 2 minutes or less (Jen has since burned this shirt)
46:18 Embed Your Podcast on LinkedIn Use the Spotify link to embed your player. You can add a video Cover Story up to 30 seconds on your LinkedIn profile using your phone. Click the plus sign on your avatar. https://www.linkedin.com/feed/update/urn:li:activity:6904439262373142528/ (Read this for more information.)
47:42 Why Jen Likes Studiocart https://www.studiocart.co/ (Studiocart) (ThriveCart alternative, WordPress only) https://appsumo.com/products/studiocart/ (Studiocart on Appsumo) (starting at $89 lifetime)
49:24 Become Accountable for Daily Joy Snag these Free Productivity GuidesIncrease your content creation productivity by watching https://www.youtube.com/playlist?list=PL4rTS-6Xa27LP-0R4GHnfVIranxiwb8GY (Shelley's Livecast Live series on YouTube). Grab the Women Conquer Business Free Marketing Automation Station pack, which includes https://courses.womenconquerbiz.com/products/courses/view/1 (Are Your Growth Hacks Working?) Curious About Livestreaming? https://womenconquerbiz.com/livestreaming/ (Read Shelley's Wonderful Livestreaming Article)
Join Us At 10 AM PST ThursdaysWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/...
Information Overload Episode SummaryIn this inspirational and coaching episode, we'll talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business. Learn how to narrow your focus and choose the best information, enabling you to make decisions while feeling less overwhelmed and overloaded in the process. We believe clarity and focus will move you forward in your business journey. We also discuss our own struggles at times and offer several tops so you can move past all of the marketing (mis)information and slide behind the driver's seat and start marketing with purpose and vigor. Quick QuotesWhen I first became an entrepreneur, I thought I had to do everything. That's one of the reasons why I talk about distractions and information overload a lot. I really felt it at a significant level when I first got started. I believed that business building was a sprint, not a marathon. If you believe that things are quick and that you're behind, it's a good time to take a step back and say, no, I'm not behind. It's that building a business is difficult, and it takes time and I need to be consistently marketing and showing up. - Jen We pivoted last year. We started this new business, and we had come up with a design. It continues to evolve as you work through a perfecting process. You have to give yourself grace to say, I'm going to be learning. Even if you have done things similar in the past, each new thing requires that you work through it. So give yourself grace, understand that it's a learning process, and it's going to take time to perfect the process. - Shelley Connect with Ushttps://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q?sub_confirmation=1 (Subscribe on YouTube) to join us live Thursdays at 10 AM (Pacific/Los Angeles) https://fostergrowth.activehosted.com/f/3 (Subscribe to our newsletter) to get all the latest marketing news (emails about 2x/mo.) https://app.voiceform.com/to/s1blrgQ1wUiSycZd (Send us your marketing questions) — we would LOVE to answer your questions during a show! Amazing Free Resourceshttp://visibility.agkmedia.studio/ (Visibility for Your Podcast): Get your podcast seen and heard in as many places as possible! https://u.epiphanycourses.com/p/podcasting-for-busy-business-owners (3 Mistakes Podcasters Make): Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business) Related Contenthttps://womenconquerbiz.com/procrastination-in-business/ (Why Procrastination in Business Isn’t About Great Time Management (podcast)) https://womenconquerbiz.com/starting-a-business-project/ (Why Before Starting a Business Project You Must Have Great Clarity (blog)) https://womenconquerbiz.com/perfectionism-in-business/ (Why Perfectionism in Business Stifles Brand Growth (blog))
How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver...
Should I Create a Course to Expand My Brand and Business? Episode SummaryHave you been thinking about creating a course or two to expand your brand and increase revenue in your business? Is it the right time? Is it the right move for you? Join our conversation to find out who should be producing courses and why, and what the best methods are for building and selling courses. We'll share the simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.Summary paragraphs Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Related Episodes & Contenthttps://womenconquerbiz.com/why-is-content-planning-important/ (Why is the Content Planning Process Super Important in 2022?) https://womenconquerbiz.com/content-planning-strategies/ (How to Perfectly Execute Your Content Planning Strategies in a Fabulous Way (And Stay Sane in 2022)) https://www.podpage.com/?via=agkmediastudio (Podpage)
How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!
5 Most Effective Organic Digital Marketing Strategies Digital Marketing Strategies SummaryEvery entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business. What are the top 5 digital marketing strategies that will get your online presence seen by millions of people and get you more leads and sales? Take your online presence to the next level when you optimize your website, improve your blogging SEO, consistently engage in social media marketing while producing helpful and informative content regularly. We'll share simple ways to use key digital marketing techniques to reach more leads and increase your revenue. We are live streaming on YouTube, Facebook, and LinkedIn Thursdays at 10 AM (Pacific/Los Angeles). Subscribe today! Join Us At 10 AM PST ThursdaysWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Amazing Free Resourceshttp://visibility.agkmedia.studio/ (Visibility for Your Podcast): Get your podcast seen and heard in as many places as possible! https://u.epiphanycourses.com/p/podcasting-for-busy-business-owners (3 Mistakes Podcasters Make): Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business) https://bit.ly/WCB-121 (Marketing Freedom: Get the Right Marketing Tools to 10x Your Business): This free 10-page handout will walk you through the key questions you need to answer to find the best marketing tools to support your business. Curious About Livestreaming? https://womenconquerbiz.com/livestreaming/ (Read Shelley's Wonderful Livestreaming Article)
Related Blog Postshttps://womenconquerbiz.com/digital-marketing-tools-for-small-businesses/ (Absolute Best Digital Marketing Tools) https://womenconquerbiz.com/content-planning-strategies/ (Execute Your Content Marketing Strategy) https://womenconquerbiz.com/website-ownership-details/ (What No One Tells You About Website Ownership)
How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!
Business Visibility Episode SummaryAre you ready to boost your business visibility? It's important to be active in communities to reach a new audience, increase brand awareness, and build relationships that will help you grow your business. Which forms of community engagement can help grow a business the most? How can you quickly find communities related to your niche and effectively engage as a member? We share simple steps for working within a community that is aligned with your values. You’ll spark opportunities to share your expertise while you inspire trust in your abilities to provide high-quality, consequential service to potential clients. Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Related Episodes & Contenthttps://womenconquerbiz.com/women-teen-entrepreneurs/ (Teen Entrepreneurs Find Pandemic Silver Lining (podcast episode)) https://womenconquerbiz.com/clickfunnels-review-2022/ (ClickFunnels Review (blog post))
How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!
Have you ever wondered how to repurpose content without wasting hours of your day? Us too. The main idea behind repurposing content is to take something you’ve created and share it in a new way to give it new life. The hard work of the original creation is already done and there are a few other benefits for repurposing content including: reaching new audiences, reinforcing your message, and improving organic visibility. We'll share simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work. Live Streaming Thursdays at 10 AM PacificWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). Send Us Your QuestionsWe'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Register for The More You Glow Serieshttps://www.eventbrite.com/o/the-more-you-glow-series-by-rational-unicorn-legal-16664809769 (Entire Series: the More You Glow) https://www.eventbrite.com/e/essential-digital-marketing-strategies-tickets-240774421777?aff=ebdsoporgprofile (Register of Jen's event, Essential Digital Marketing)
How to Self Publish on Amazonhttps://www.youtube.com/watch?v=mYcP8NaOgYs (Shelley and Toby's breakdown on repurposing content to publish a book)
Free Download: Visibility for Your Podcasthttp://visibility.agkmedia.studio/ (Get your podcast seen and heard in as many places as possible!)
Related Contenthttps://womenconquerbiz.com/rational-unicorn/ (Michael Jonas (The Rational Unicorn) podcast episode) https://womenconquerbiz.com/clickfunnels-review-2022/ (ClickFunnels review blog post)
How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!
Marketing Tools Episode SummaryThe best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business. But with so many marketing tools available, it can be hard to know where to start. Or, maybe you got started and the pieces don't quite feel like they're fitting together. We'll share simple steps for finding the RIGHT marketing tools to meet your goals, our marketing tool recommendations, the ones we use ourselves, and recommend to our clients. This is a great overview that helps you get started on the right foot. We also discuss Shopify's commerce reports, and the transformation of how people buy (and how you need to sell). Live Streaming Thursdays at 10 AM PacificWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). Send Us Your QuestionsWe'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Shopify's Commerce Reporthttps://www.shopify.com/research/future-of-commerce (Roadmap to the Future of Commerce) (Shopify) https://www.shopify.com/research/future-of-commerce/future-of-ecommerce (Future of eCommerce) (Shopify) https://www.shopify.com/research/future-of-commerce/future-of-retail (Future of Retail) (Shopify)
Free Marketing Tools Worksheethttps://fostergrowth.thrivecart.com/marketing-freedom-worksheet/ (Marketing Freedom: Get the Right Marketing Tools to 10x Your Business). This free 10-page handout will walk you through the key questions you need to answer to find the best marketing tools to support your business.
Related Contenthttps://womenconquerbiz.com/create-consistent-content/ (Create Consistent Content for Your Small Business in 2022) https://womenconquerbiz.com/online-payment-process/ (Are Payments and Marketing Related?) https://epiphanycourses.com/social-media-trends/ (15 Epic Social Media Trends for 2022)
How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!
We're excited to announce a new show format and exciting changes to the show. The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show. This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to get started not only creating content once but creating a repeatable process so you'll be connecting with customers on an ongoing basis. Changes to the Women Conquer Business ShowJen's podcasting with cohost Shelley Carney, who she met at the She Podcasts Live event last October. They're combining their knowledge of marketing and live streaming to help you get your marketing messages out as quickly as possible. We are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Shoppable Social Postshttps://newsroom.pinterest.com/en/post/introducing-pinterest-tv (Pinterest TV) https://firework.com/us/ (Firework) (shoppable posts on your website) Information about https://stories.google/ (web stories) https://affiliate-program.amazon.com/influencers (Amazon Influencer) https://www.amazon.com/live (Livestreaming on Amazon)
Task Management Tools to Stay on Top of Your Goalshttps://culturedcode.com/things/ (Things 3) (Mac only) https://monday.com/ (Monday.com) (robust project management software)
Related Blog Postshttps://epiphanycourses.com/tiktok-for-small-business/ (TikTok for Small Business: 6 Easy Steps to Your Short Form Video Strategy) https://epiphanycourses.com/content-marketing-ideas/ (Grow Your Business with These 3 Content Marketing Ideas) https://womenconquerbiz.com/content-planning-strategies/ (How to Execute Your Content Plan)
How the Show Gets DonePodcast hosting: https://captivate.fm (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io)
Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com (Women Conquer Business Marketing consultancy) https://epiphanycourses.com (Epiphany Courses)
Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!
Why Fearlessness is for Sociopaths and 3-year-olds with Heather VickeryThis interview is about why being fearless is a myth, how to make brave leaps, and why words matter. There is some explicit language in this episode, so if that's not your thing, you'll want to wait for the next episode. If you're still here, Buckle up your seatbelts, and get ready for a transformational conversation with Heather Vickery. Episode link: https://womenconquerbiz.com/fearlessness-is-for-sociopaths/ (https://womenconquerbiz.com/fearlessness-is-for-sociopaths/) Heather's book, F*ck Fearless: Making the Brave Leap Barnes & Noble: https://www.barnesandnoble.com/w/f-ck-fearless-heather-vickery/1140303995 (https://www.barnesandnoble.com/w/f-ck-fearless-heather-vickery/1140303995) Amazon: https://us.amazon.com/CK-FEARLESS-Making-Brave-Leap-ebook/dp/B09HV25PR3 (https://us.amazon.com/CK-FEARLESS-Making-Brave-Leap-ebook/dp/B09HV25PR3) Connect with Heather Vickery Heather's website: https://vickeryandco.com/ (https://vickeryandco.com/) Brave on Purpose Facebook Group: https://www.facebook.com/groups/BraveOnPurpose/ (https://www.facebook.com/groups/BraveOnPurpose/) About Heather Vickery At some point, I realized I needed to close my eyes and leap. The momentum of that first leap led to a journey that led to a total life transformation. Challenges along the way included a painful divorce, navigating a co-parenting relationship, and starting a new business. It also included working with my own transformational coach, discovering how to truly believe in myself – and how to fall in love with my new life. Throughout the adventure, I realized that "hard stuff" opened the door to awesome stuff. I learned that everything I wanted was just on the other side of uncomfortable. And believe me: I was uncomfortable. It took being extremely uncomfortable to fully embrace the process of change and to believe in the power of my future: To believe and trust in my power. Brought to you by Women Conquer Business Connect with Jen: https://linkedin.com/in/jensmcfarland (https://linkedin.com/in/jensmcfarland) Marketing consultancy: https://womenconquerbiz.com (https://womenconquerbiz.com) Courses: https://epiphanycourses.com (https://epiphanycourses.com)
When we were sitting there, he looked at me and said, " Do I have to max out all of my credit cards to be successful?" I was stunned by the stark honesty. I paused for a minute and I said, "Absolutely not. You do not have to max out your cards to be successful." Build a Business Strategy Episode SummaryToo often https://womenconquerbiz.com/resilient-business-leaders/ (business leaders) look to others to develop a business strategy. It's critical to develop and build a business strategy correctly that plays to your (and your team's!) strengths not only because it's what will make you unique, but also because that's the repeatable process you're willing to follow through on over the long haul. Regardless of how you're funded, it's likely there's something you're doing to attract your people (and that you love) you can build a strategy around. Do that. Resources Mentionedhttps://womenconquerbiz.com/take-risk-in-business/ (Business Risks) https://google.com/business (Google My Business) Mark Schaefer, https://amzn.to/3keTfev (Cumulative Advantage) (book) https://womenconquerbiz.com/clickfunnels-review-2021/ (Fancy Sales Funnels) Music from Uppbeat (free for Creators!): https://uppbeat.io/t/soundroll/time-to-believe (https://uppbeat.io/t/soundroll/time-to-believe)
Connect with Jenhttps://linkedin.com/in/jensmcfarland (LinkedIn)
Reviews are Good KarmaThanks for listening to this episode of the Women Conquer Business podcast. If our podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you! Website: https://womenconquerbiz.com/ (https://womenconquerbiz.com) Music from Uppbeat (free for Creators!): https://uppbeat.io/t/soundroll/time-to-believe (https://uppbeat.io/t/soundroll/time-to-believe) We've worked hard to sound as good as possible. Here's the equipment I'm using: https://kit.co/womenconquerbiz/women-conquer-business-podcast-production (https://kit.co/womenconquerbiz/women-conquer-business-podcast-production)
"We came up with a plan for how we're going to get the crow out. We open the doors and the crow's like, "Yeah, I don't really feel like coming out." How many times does this happen to you? You come up with a plan and then
Connect with JenLinkedIn: https://linkedin.com/in/jensmcfarland (https://linkedin.com/in/jensmcfarland)
Reviews are Good KarmaThanks for listening to this episode of the Women Conquer Business podcast. If our podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!
Website: https://womenconquerbiz.com (https://womenconquerbiz.com) Music from Uppbeat (free for Creators!): https://uppbeat.io/t/soundroll/time-to-believe (https://uppbeat.io/t/soundroll/time-to-believe) We've worked hard to sound as good as possible. Here's the equipment I'm using: https://kit.co/womenconquerbiz/women-conquer-business-podcast-production (https://kit.co/womenconquerbiz/women-conquer-business-podcast-production)
"I’m specifically passionate about combating educational inequalities. Since we’re both daughters of educators, we saw firsthand how students were really struggling to adapt to distance learning because they no longer had the one-on-one support that they needed and all of their extracurriculars and summer plans were canceled. Kids no longer had that outlet to pursue those other talents that they have, those other curiosities. What we decided to do was create something called the Covid NineTEEN Project, and it’s a teen-run initiative where we have daily activities and one-on-one tutoring for kids." - Sarah Shapiro, Co-Founder Episode SummaryThe future is BRIGHT, my friends! Meet two women teen entrepreneurs who found a silver lining in the pandemic madness by creating a project to help hundreds of elementary students around the globe. Sarah Shapiro and Skye Loventhal, the two women teen entrepreneurs started the Covid NineTEEN Project, which provides FREE teen-led activities and one-on-one tutoring meant to support elementary school students. The Covid NineTEEN Project is a group of motivated teens who are using this valuable time to make a difference in the world. They hope to serve as mentors for elementary school children to help them fill their time and continue to flourish despite the uncertainty of the outside world. Connect with Our GuestsCovid NineTEEN Project: http://covidnineteenproject.com/ (http://covidnineteenproject.com/) Instagram: http://instagram.com/covidnineteenproject (http://instagram.com/covidnineteenproject)
Other Episodes You Might EnjoyAmazing Businesswomen in History: Meet Tenacious Effa Manley: https://womenconquerbiz.com/businesswomen-history-effa-manley/ (https://womenconquerbiz.com/businesswomen-history-effa-manley/) Who You Are Is The Heart Of Your Business Path: https://womenconquerbiz.com/you-heart-business-path/ (https://womenconquerbiz.com/you-heart-business-path/) Woman-Led Startup Raises $3 Million: https://womenconquerbiz.com/lately/ (https://womenconquerbiz.com/lately/)
Reviews are Good KarmaThanks for listening to this episode of the Women Conquer Business podcast. If our podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!
"50% of US consumers report that they’re buying the majority of their items online. It’s not only an increase in online shopping. It means a broader range of products are being bought online. They’ve also found that 76% of smartphone users are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. So if you have a smartphone, you’re more likely to go shopping on your smartphone and you’re more likely to get frustrated if the buying process is difficult. You can no longer ignore having a mobile-friendly website, which is something I’ve been teaching for a long time. But now, you need to make the mobile e-commerce experience as quick and easy as possible. This is not going to change after COVID-19 is over." - Jen McFarland, Host Consumer Behavior Episode SummaryWe dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That’s right. We’re going to talk about consumer behavior since COVID-19, what we know right now and its implications for the future. If you’re looking for more information about getting started with digital marketing, please go to my https://womenconquerbiz.com/picks/ (digital marketing recommendations for small businesses.) Resources Mentionedhttps://www.thinkwithgoogle.com/ (Think with Google) https://www.thinkwithgoogle.com/feature/understanding-consumer-mindset-during-coronavirus/#intro-copy (Are Recent Trends Here to Stay? Signals of a Mindset Shift)
Reviews are Good KarmaThanks for listening to this episode of the Women Conquer Business podcast. If our podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you! Learn more: https://womenconquerbiz.com/consumer-behavior/ (https://womenconquerbiz.com/consumer-behavior/)
"The footprint before prison was one that I couldn’t change, but I could change the footprint that I was leaving today. It was like “This is what I got. What are you gonna do today? How are you gonna show up today?” A lot of times, we can get stuck in our past failures where we’re coming up short, or where it looks like we can’t go anymore, and it’s like “What am I gonna do today instead of being paralyzed by it?” - Brian Fowlie, Nonprofit Leader Episode SummaryAre you in a self-created prison? Are you https://womenconquerbiz.com/digital-distraction/ (limiting your success)? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison, which ultimately helped him get released. Now he helps people break through the walls of limitation and develop personal empowerment. Brian talks about how the prison system helped him see and breakthrough his limitations. You’ll also learn the business https://womenconquerbiz.com/mindfulness-patricia-thompson/ (mindset benefits of meditation). Resources Mentionedhttps://amzn.to/2UrtM1B (The Prophet, by Kalil Gibran) https://amzn.to/2tU6XIk (Man's Search for Meaning, by Viktor Frankel) https://amzn.to/2ENY2gt (Close Your Eyes, Open Your Mind a Practical Guide to Spiritual Meditation)
Connect with Our Guesthttps://catharsissolutions.com/ (Community Catharsis Solutions)
Related Episodehttps://womenconquerbiz.com/transformational-journey-make-you-better-leader/ (Transformational Journeys Make You a Better Leader)
Reviews are Good KarmaThanks for listening to this episode of the Women Conquer Business podcast. If our podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you! Learn more: https://womenconquerbiz.com/mindset-prison/ (https://womenconquerbiz.com/mindset-prison/)
I struggled to find my voice this week after the death of George Floyd. I've re-edited an interview from 2018 with Gerald Jones that ties together the history of black businesses, racism, sexism, and what we need to do to change the future. "Everything is intersectional. Learn more about building black business communities. I can’t speak to what it is to be a woman. But in a lot of cases, I just kind of wing it, and I substitute misogyny for racism and I substitute woman for black. But I use the exact same words of a thing that happened to me. And the heads start nodding. It’s like, “That happens to me all the time.” And I’m like, “And what do you think?” “Freaking sexism.” I’m like, “Exactly. That’s also how racism works.” Power treats the disadvantaged in very similar ways. We just call it different things." - Gerald Jones, Coach Building Black Business Communities Episode SummaryLeader, coach, speaker, and training facilitator Gerald Jones, host of the Buy Black Podcast | The Voice of Black Business, shares how the deaths of Alton Sterling and Philando Castile lead to his podcast, creating economic resources for black business communities, and the importance of https://womenconquerbiz.com/stretch-yourself-network-beyond-bias-with-amy-waninger/ (creating a broader community) so we can all rise together. So many insights your head might just explode. Resources Mentionedhttps://www.npr.org/sections/codeswitch/2016/07/07/485078670/two-days-two-deaths-the-police-shootings-of-alton-sterling-and-philando-castile (Two Days, Two Deaths: The Police Shootings Of Alton Sterling And Philando Castile) Dr. Claud Anderson: https://amzn.to/2UgJYmo (PowerNomics : The National Plan to Empower Black America) https://www.theringer.com/2018/6/28/17511818/black-wall-street-oklahoma-greenwood-destruction-tulsa (Black Wall Street: The African American Haven That Burned and Then Rose From the Ashes) Here’s an article about Vanport: https://www.npr.org/sections/codeswitch/2015/03/02/389482158/the-time-nature-and-racism-teamed-up-to-wipe-out-a-whole-town (The Time Nature And Racism Teamed Up To Wipe Out A Whole Town) https://afrotech.com/what-can-be-done-to-get-more-funding-for-black-women-led-startups (What Can Be Done to Get More Funding for Black Women-Led Startups?) (PS – .0006% of the nearly $500M in tech/startup/VC funding is $2.5 million going to black women-led startups. We can do better.) https://implicit.harvard.edu/implicit/takeatest.html (Harvard’s Implicit Bias tests) https://fox5sandiego.com/2018/05/25/businessman-pleads-no-contest-to-statutory-rape-of-5-year-old-is-sentenced-to-just-90-days-of-house-arrest/ (Example of light sentencing for a white male rapist) https://www.thecut.com/2018/12/ex-frat-president-accused-of-rape-only-has-to-pay-usd400-fine.html (Another example of light sentencing for a white male rapist)
Connect with Our Guesthttps://www.dopebusinessplan.com/ceo (Free Business Owner Assessment: “From Self-Employed to CEO: How Close Are You”) https://www.dopebusinessplan.com/getthebook (Free eBook: “5 Low-Cost Automation Tools to Transform Your Small Business”) https://www.dopebusinessplan.com/iwantin (Free Training: “From Self-Employed to CEO: How Close Are You”) https://facebook.com/gwjonesii (Facebook) https://twitter.com/gwjonesii (Twitter) https://instagram.com/gwjonesii (Instagram) https://linkedin.com/in/gwjonesii (LinkedIn) https://appurl.io/jnj6a662 (Listen to Buy Black | The Voice of Black Business)
Related Episodeshttps://womenconquerbiz.com/stretch-yourself-network-beyond-bias-with-amy-waninger/ (Stretch Yourself: Network Beyond Bias with Amy Waninger) https://womenconquerbiz.com/what-is-the-me-too-movement-business/ (How is #MeToo Changing Business?) https://womenconquerbiz.com/truth-in-business-and-the-impact-of-women-owned-business/ (Truth in Business and the Impact of Women-Owned Business)
Reviews are Good KarmaThanks for listening to this...
Get the top 4 most effective time management strategies you can start today to help you and your team stay focused on the big picture.
Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn:
Find pieces of gold in the present landscape “the new normal” Expand your mind to expand your reach Focus on the things you can change (while staying out of busy-ness) Promotion in this strange, new world
Things we mention:
https://amzn.to/2yZfQXp (Marketing Rebellion) by Mark Schaefer (book)
Pervious episodes:
https://www.jenmcfarland.com/empathy-growth-mindset/ (Show up with Empathy & A Growth Mindset with Maria Ross)
https://www.jenmcfarland.com/crisis-marketing/ (Crisis Marketing with Jeremy Miller)
https://www.jenmcfarland.com/implement-agile/ (How to Implement Agile to Pivot Quicker with Rose Désauguste)
About Jen McFarland
Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at http://jenmcfarland.com/ (jenmcfarland.com).
Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times.
Learn about the intersection of empathy, business, and the current health and economic crisis Why showing up will help you be remembered later How a growth mindset benefits business owners Learn things you need to stop — and start — doing to be successful right now How to pivot and adapt your message based on your customer avatar (and what people are saying)
https://www.jenmcfarland.com/empathy-edge/ (Maria also appeared on episode #82, Why Empathy is your Business Edge with Maria Ross).
Meet Maria Ross
Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact. She is the author of https://www.amazon.com/Empathy-Edge-Harnessing-Compassion-Success/dp/198902579X/ (The Empathy Edge), Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs.
Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP) and many other startups and technology leaders, before starting her own business. As a brand strategist, she has worked with brands such as Microsoft, Dropbox, Alteryx, and GSK, as well as many smaller leaders in niche industries. Maria has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur, Entrepreneur.com, Huffington Post and Forbes.com
Maria understands the power of empathy at both a brand and personal level: in 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about surviving this health crisis, Rebooting My Brain, has received worldwide praise.
Maria lives with her husband, young son, and precocious black lab mutt in the San Francisco Bay Area.
Connect with Maria Ross
https://red-slice.com/ (Red Slice website)
https://www.linkedin.com/company/red-slice-llc/ (LinkedIn)
https://www.instagram.com/redslicemaria/ (Instagram)
https://twitter.com/redslice (Twitter)
https://www.facebook.com/redslice (Facebook)
About Jen McFarland
Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at http://jenmcfarland.com/ (jenmcfarland.com).
Learn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can't or doesn't want to hire a marketing team.
Interview with brand strategist and bestselling author, Jeremy Miller.
This was recorded before coronavirus hit North America. Everything that he teaches in his book is applicable today. Why?
Because if you're pivoting your business, you probably have new products and services you need to name.
And this podcast episode will help you with that. Big time.
Listen to Crisis Marketing with Jeremy Miller
Don't miss Jeremy's take on marketing, branding, and growing your business during COVID-19, https://www.jenmcfarland.com/crisis-marketing/ (https://www.jenmcfarland.com/crisis-marketing/)
About https://stickybranding.com/brand-new-name-book/ (Brand New Name) (book)
Whether you are naming a company, product, service, or even an idea — choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name is a proven, step-by-step process to create an unforgettable brand name. It shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.
About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the https://stickybranding.com/ (Sticky Branding) team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
About Host Jen McFarland
Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at http://jenmcfarland.com/ (jenmcfarland.com).
We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller.
We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide businesses through today's crises.
If you'd like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, you are in the right place.
You'll learn how:
Jeremy grew is family's recruiting business during the 2008 Great Recession Important it is to be helpful (and check your ego) right now Critical it is to create and launch products quickly Business owners choose between closing, hibernating and innovating during this crisis To market your products without being icky
About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.
It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. He and the https://stickybranding.com/ (Sticky Branding) team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands.
Jeremy’s first book, https://stickybranding.com/sticky-branding-book/ (Sticky Branding), is a branding playbook for how small- and mid-sized companies challenge the giants of their industry to grow their brands. It was a #1 Globe and Mail Bestseller. His next book is called, https://stickybranding.com/brand-new-name-book/ (Brand New Name). It launches in October! The book provides a proven, step-by-step process to create an unforgettable name. It shows you how to name anything — a brand, company, product, service, or ideas — by unlocking the creative genius of teams.
About Host Jen McFarland
Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at http://jenmcfarland.com/ (jenmcfarland.com).
https://www.jenmcfarland.com/planning-business-projects/ (Free Business Resources)
We cover the top 5 things you can do to structure your day while working from home.
This is a COVID-19 episode, so we are taking time to acknowledge the typical 'productivity best practices' don't apply — at least not entirely.
Prepare to see yourself — and your work day — differently.
Show Notes: https://www.jenmcfarland.com/?p=10764&preview=true (https://www.jenmcfarland.com/structure-your-day/)
Have a question or a comment?
Leave us an audio message and we will answer it on air: https://www.speakpipe.com/womenconquerbusiness (https://www.speakpipe.com/womenconquerbusiness)
About Jen McFarland
Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, Jen consults with business owners on leadership, strategic project planning, and digital marketing. She's a frequent guest speaker and trainer.
If growing your business feels like rocket science, let’s fix that with these https://www.jenmcfarland.com/free (free business resources) (https://www.jenmcfarland.com/free (https://www.jenmcfarland.com/free)).
Lori Martin and Susan Kuehl share with us how critical laughter is to building a successful business — especially during uncertain times.
If you’d like to learn more about how genuine joy, laughter, and humor can build team cohesion, encourage employees to be themselves in the workplace, and as a result help you increase productivity and retain employees longer, you are in the right place.
https://www.jenmcfarland.com/roi-laughter/ (Show Notes)
Handouts
https://my.pcloud.com/publink/show?code=XZ25dCkZuOOONMS1L3kPBfxP1oPmBVPU9x4X (ROI of Laughter - Bank on It)
https://my.pcloud.com/publink/show?code=XZU5dCkZulAdwb5cA6RIHlbjVxJ7A5JlKci7 (Curiosity Conquers Fear More Than Bravery)
Misc. Thing We Talked About
https://www.youtube.com/watch?v=28OFNiV5i2Q (Caldwell Idaho Police Department Lip Sync Challenge Video)
About Our Guests
Consilio is committed to defining success in human terms. They are a training and development consultancy founded in 2008. Although based in Boise, Idaho, Consilio advises companies throughout the United States and train Strengths-based curriculum internationally. They are a diverse team with over 70 years of collective experience in financial institutions, non-profits, healthcare, startups, family legacy, construction and development, education and professional services.
https://thinkconsilio.com/ (Consilio Website)
Meet Lori Martin
Lori is a Communication Strategist, Executive Facilitator, and Team Dynamic Coach. Lori believes that if you aren’t happy with your career, your leadership, or your life, you can forge a new way forward and that anyone can choose to live life with passion. She knows that people desire to be part of teams that give them the confidence to excel and be appreciated. Lori loves working with leaders who ask the hard questions and act on the answers that will empower people around them to live more vibrant, fulfilling lives. "Leadership is about passion. Passion for what you do, for people and for the culture you want. "
https://www.linkedin.com/in/lori-martin-77236b93/ (Connect on LinkedIn)
Meet Susan Kuehl
Susan is a Culture Strategist, Performance Coach, and Mindset Trainer. She sees commonalities and leverages individual strengths to create teams engaged in the big picture of the company. She will ask the tough questions, cut to the source and provide a way forward. Susan believes that through neuro-based strategies people can excel in any environment. People will thrive when they are valued for who they are and given the opportunity to grow without boundaries. "I want to empower people to cut through the mental clutter."
https://www.linkedin.com/in/susankuehl/ (Connect on LinkedIn)
Today we talk about the quickest way to pivot your business during difficult, uncertain times. Rose Désauguste describes in detail how your business can implement the agile methodology, and a few related tactics such as Lean, Lean Marketing, and Scrum even if you’re new to these concepts.
If you’d like to learn more about how to look at data, meet customer demands, and spin up products and ideas quickly, you are in the right place.
https://www.jenmcfarland.com/purpose-driven-leadership/ (Rose came on the show before to talk about Purpose-Driven Leadership). She's amazing!
If you love learning about concepts like this, join our https://courses.jenmcfarland.com/products/courses/view/1 (Free Business Growth Accelerator to get access to even more tools).
https://www.jenmcfarland.com/implement-agile/ (Read the Show Notes)
Meet Rose Désauguste
Rose Désauguste is an impact entrepreneur, the founder and CEO of HueLixir. HueLixir is a digital growth agency with the mission of helping passionate entrepreneurs and startups to achieve greater impact, profits, and sustainability with innovative strategies and modern techniques. Rose has led digital transformation for companies of various sizes and industries, including Fortune 100 companies.
Through HueLixir, she offers consulting, programs, and services that allow overwhelmed entrepreneurs to simplify and optimize their businesses from the inside out. Rose is a strong advocate for using business and technology as a force for good.
Where to find Rose
https://huelixir.com/ (Huelixir Website)
https://www.linkedin.com/in/rosead/ (Find Rose on LinkedIn)
This special bonus episode is audio from a Facebook live I did yesterday, where I realized how grateful I am for everything around me, despite COVID-19.
I hope this inspires you to take another look at everything you do have, even when everything is sideways.
https://plinkhq.com/i/1493663794/e/1000470736719 (Jen's Appearance on the Growing Your Business Podcast, "Why Grateful Leaders Have Better Businesses")
We also mention.... https://www.jenmcfarland.com/radical-acceptance/ (Mindfulness & Radical Acceptance During COVID-19)
Don't forget.... https://courses.jenmcfarland.com/products/courses/view/1 (get free business resources)
Patricia Thompson is back on the show to chat about mindfulness during crisis.
She introduces us to the concept of radical acceptance.
Learn why radical self-acceptance is so crucial during times of extreme uncertainty, like we are experiencing now with COVID-19.
Learn what mindfulness is How radical acceptance can transform your emotions Why mindfulness is important in times of stress (and crisis!) Get the top 3 practical ways a business leader can practice mindfulness
https://www.jenmcfarland.com/mindfulness-patricia-thompson/ (Listen to Patricia Thompson's first appearance on our podcast.)
About Patricia Thompson, Ph.D.
Patricia Thompson is an award-winning corporate psychologist, executive coach, and speaker who has been featured in the Harvard Business Review, Forbes, Fast Company, Inc., and many other sites. For almost 15 years, she has advised CEOs and senior leaders to achieve greater success. Five years ago, she left her corporate job to become the founder of http://silverliningpsychology.com/ (Silver Lining Psychology), to teach businesses how to use the science of positive psychology to achieve greater outcomes. She is also the author of https://amzn.to/2RhvenN (The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself.)
Connect With Patricia
https://www.linkedin.com/in/patricia-thompson-phd-4b308b1/ (LinkedIn)
https://twitter.com/Patricia_ATL/ (Twitter)
https://www.facebook.com/Silver-Lining-Psychology-LLC-515835171782522/ (Facebook)
https://www.instagram.com/psychologysilverlining/ (Instagram)
About Host Jen McFarland
Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, Jen consults with business owners on leadership, strategic project planning, and digital marketing. She's a frequent guest speaker and trainer.
If growing your business feels like rocket science, let’s fix that with these https://www.jenmcfarland.com/free (free business resources).
In the wake of COVID-19, many businesses are pivoting and looking to expand (or develop) their digital presence.
Learn how your relationships with data, customers, competition, value, and innovation change in the digital space.
We also cover the top four questions you must ask (and answer) before getting started.
References:
https://amzn.to/39q8Qi9 (Digital Transformations Playbook) (Kindle)
https://amzn.to/2UtxiLg (Digital Transformations Playbook) (Audible)
Let's challenge your assumptions about operating models, products or services, and what your post-COVID business transformation involves.
It's time to put on your oxygen mask and explore what's POSSIBLE!
Show notes and video: https://womenconquerbiz.com/overnight-paradigm-shift/ (https://womenconquerbiz.com/overnight-paradigm-shift/)
This week we talk about a historical woman in business. In fact, she's the only woman in the Baseball Hall of Fame. She was a baseball owner and executive who also fought for civil rights. A fantastic woman who will inspire you. References:
https://baseballhall.org/hall-of-famers/manley-effa (Effa Manley, National Hall of Fame)
https://en.wikipedia.org/wiki/Effa_Manley (Effa Manley, Wikipedia)
https://www.ebbets.com/collections/the-effa-collection (Ebbets Field Flannels, The Effa Collection)
https://sabr.org/node/27089 (Effa Manley, Society for American Baseball Research)
https://www.blackpast.org/african-american-history/manley-effa-1900-1981/ (Effa Manley, Black Past)
https://amzn.to/2IAQQqx (The Most Famous Woman in Baseball: Effa Manley and the Negro Leagues, Bob Luke)
Have you ever wondered how to get started with the planning process? This episode will help you get started with the nuts-and-bolts and the key things to consider before you start working on tasks.
Learn why planning is essential How to navigate planned vs. actual Why mapping out timelines and budgeting is important
If you'd like to learn the https://www.jenmcfarland.com/free/ (Crazy Simple Sweet Spot to Reach Your Goals download your copy today).
References:
https://quoteinvestigator.com/2017/11/18/planning/ (Eisenhower quote article)
WCB Podcast Projects Series:
https://www.jenmcfarland.com/life-business-series-of-projects/ (Your Life And Business Are A Series of Projects)
https://www.jenmcfarland.com/successful-projects/ (Demystifying the Most Successful Business Projects)
https://www.jenmcfarland.com/business-next-project/ (How to Choose Your Business’ Next Project)
https://www.jenmcfarland.com/planning-business-projects/ (How to Start Planning Your Business Projects)
About Host Jen McFarland
Jen McFarland loves the power of projects, intentionality, and aligned action.
While living and teaching as a Peace Corps volunteer Kazakhstan she realized how much she loved projects. She became attuned to the fact that projects drive everything we do. It’s about listening and learning and creating solutions to the problems nagging us day after day.
After Peace Corps and getting a master's degree in Leadership and Management, Jen led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, she consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly women in business podcast called Women Conquer Business.
https://courses.jenmcfarland.com/products/courses/view/1 (Join our Free VIP Library, a Business Growth Accelerator, filled with business growth hacks.)
There are so many projects you could decide to start. How do you choose? The next business project may not be sexy (or it may be sexy beyond belief). Learn how to discern between 'must-haves' and 'nice-to-haves' when choosing the next, best project for your business.
WCB Podcast Projects Series:
https://www.jenmcfarland.com/life-business-series-of-projects/ (Your Life And Business Are A Series of Projects)
https://www.jenmcfarland.com/successful-projects/ (Demystifying the Most Successful Business Projects)
https://www.jenmcfarland.com/business-next-project/ (How to Choose Your Business’ Next Project)
https://www.jenmcfarland.com/planning-business-projects/ (How to Start Planning Your Business Projects)
About Host Jen McFarland
Jen McFarland loves the power of projects, intentionality, and aligned action.
While living and teaching as a Peace Corps volunteer Kazakhstan she realized how much she loved projects. She became attuned to the fact that projects drive everything we do. It’s about listening and learning and creating solutions to the problems nagging us day after day.
After Peace Corps and getting a master's degree in Leadership and Management, Jen led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, she consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly women in business podcast called Women Conquer Business.
https://courses.jenmcfarland.com/products/courses/view/1 (Join our Free VIP Library, a Business Growth Accelerator, filled with business growth hacks.)
On this week's show, we're going to demystify business project success. Get the hot tips you need to before you start planning your next big initiative, product launch, or business improvement project.
https://www.speakpipe.com/womenconquerbusiness (Leave us a comment or message) and we might play it (or answer your question) on a future show.
Goals are where successful project ideas are born. Get https://www.jenmcfarland.com/free/ (The Crazy Simple Sweet Spot to Reach Your Goals) today.
Previous episodes we mention:
https://www.jenmcfarland.com/bobbie-stewart/ (Overnight Success Myths; Meet Visionary Entrepreneur Bobbie Stewart)
https://www.jenmcfarland.com/life-business-series-of-projects/ (Your Life And Business Are A Series of Projects)
WCB Podcast Projects Series:
https://www.jenmcfarland.com/life-business-series-of-projects/ (Your Life And Business Are A Series of Projects)
https://www.jenmcfarland.com/successful-projects/ (Demystifying the Most Successful Business Projects)
https://www.jenmcfarland.com/business-next-project/ (How to Choose Your Business’ Next Project)
https://www.jenmcfarland.com/planning-business-projects/ (How to Start Planning Your Business Projects)
About Host Jen McFarland
Jen McFarland loves the power of projects, intentionality, and aligned action.
While living and teaching as a Peace Corps volunteer Kazakhstan she realized how much she loved projects. She became attuned to the fact that projects drive everything we do. It’s about listening and learning and creating solutions to the problems nagging us day after day.
After Peace Corps and getting a master's degree in Leadership and Management, Jen led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, she consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly women in business podcast called Women Conquer Business.
https://courses.jenmcfarland.com/products/courses/view/1 (Join our Free VIP Library, a Business Growth Accelerator, filled with business growth hacks.)
One of the things that I run into a lot with business owners is they say, "I don't have any experience leading projects." I don't think that that's really true. I'm going to challenge that assumption on this show, and here's why. Everything that you do in your life is a project. Get tips on why you're a pro and how to get started.
Download a copy of https://www.jenmcfarland.com/free/ (The Crazy Simple Sweet Spot to Reach Your Goals) and get access to our entire Business Accelerator Free Resource Library.
We talk about Taking Aligned Action. I created a $47 course to guide you through what that means. https://www.jenmcfarland.com/taking-aligned-action/ (You can access it on my website. )
Leave us a https://www.speakpipe.com/womenconquerbusiness (comment or question) about the show and we will do our best to cover it on a future episode.
WCB Podcast Projects Series:
https://www.jenmcfarland.com/life-business-series-of-projects/ (Your Life And Business Are A Series of Projects)
https://www.jenmcfarland.com/successful-projects/ (Demystifying the Most Successful Business Projects)
https://www.jenmcfarland.com/business-next-project/ (How to Choose Your Business’ Next Project)
https://www.jenmcfarland.com/planning-business-projects/ (How to Start Planning Your Business Projects)
About Host Jen McFarland
Jen McFarland loves the power of projects, intentionality, and aligned action.
While living and teaching as a Peace Corps volunteer Kazakhstan she realized how much she loved projects. She became attuned to the fact that projects drive everything we do. It’s about listening and learning and creating solutions to the problems nagging us day after day.
After Peace Corps and getting a master's degree in Leadership and Management, Jen led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.
Today, she consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly women in business podcast called Women Conquer Business.
https://courses.jenmcfarland.com/products/courses/view/1 (Join our Free VIP Library, a Business Growth Accelerator, filled with business growth hacks.)
On this week's show, we're going to wrap up our goals series and talk about why who you are is the heart of your business path.
If you'd like to learn the https://www.jenmcfarland.com/free/ (Crazy Simple Sweet Spot to Reach Your Goals download your copy today).
WCB Podcast Goals Series:
https://www.jenmcfarland.com/harness-your-ideas/ (How to Harness Your Ideas to Reach Your Goals)
https://www.jenmcfarland.com/importance-goal-setting-business/ (The Importance of Goal Setting in Business)
https://www.jenmcfarland.com/prioritize-your-business-goals/ (How to Prioritize Your Business Goals)
References:
https://www.jenmcfarland.com/spirituality/ (Spirituality & Sass with Starr Sheppard-Decker)
https://www.amazon.com/gp/product/B000RO9VJK/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0 (E-Myth Book )
On this week's show, we talk about how to prioritize your goals. Not only which goals are you going to want to get done, but how are you going to get them all finished? All that and more here on Women Conquer Business.
If you'd like to learn the https://www.jenmcfarland.com/free/ (Crazy Simple Sweet Spot to Reach Your Goals download your copy today).
WCB Podcast Goals Series:
https://www.jenmcfarland.com/harness-your-ideas/ (How to Harness Your Ideas to Reach Your Goals)
https://www.jenmcfarland.com/importance-goal-setting-business/ (The Importance of Goal Setting in Business)
References:
https://www.morebusiness.com/business-goals/ (6 Strategies for Setting Business Goals and Priorities)
https://www.inc.com/melissa-chu/5-simple-techniques-to-prioritize-your-most-important-goals.html (5 Simple Techniques to Prioritize Your Most Important Goals)
https://www.hybridbizadvisors.com/content/4-ways-prioritize-business-goals/ (4 Ways To Prioritize Your Business Goals)
https://www.fastcompany.com/3062946/this-100-year-old-to-do-list-hack-still-works-like-a-charm (This 100-Year-Old To-Do List Hack Still Works Like A Charm)
This week we talk about the importance of setting goals in business. We use a real-life example to bring SMART goals to life so you know exactly why goal setting is the heart of your business.
This isn't some boring discussion about goals. This is how my parents went into overdrive once they got specific about selling their house. Yeah, a real-life example, to help you frame and see the importance goals have in life and in business.
If you'd like to learn the https://www.jenmcfarland.com/free/ (Crazy Simple Sweet Spot to Reach Your Goals download your copy today).
WCB Podcast Goals Series:
https://www.jenmcfarland.com/harness-your-ideas/ (How to Harness Your Ideas to Reach Your Goals)
https://www.jenmcfarland.com/prioritize-your-business-goals/ (How to Prioritize Your Business Goals)
References:
https://articles.bplans.com/the-importance-of-setting-goals-in-business/ (The Importance of Setting Goals in Business)
https://smallbusiness.chron.com/importance-setting-goals-business-834.html (The Importance of Setting Goals for a Business)
https://www.forbes.com/sites/jeffboss/2017/01/19/5-reasons-why-goal-setting-will-improve-your-focus/#242a7c11534a (Five Reasons Why Goal Setting will Improve Your Focus)
http://thepeakperformancecenter.com/development-series/skill-builder/personal-effectiveness/goal-setting/benefits-of-goal-setting/ (Benefits of Goal Setting)
How to harness your ideas to reach your goals. Do you have more ideas than you can handle? Do the ideas get garbled with all of the other 'to do' list tasks? Sometimes it feels overwhelming and like you'll never reach your goals. This show will help you harness your ideas so you know what's important (and what's not) so you'll be able to reach your goals.
References:
https://hustletostartup.com/brain-dumping/ (How to Get Started With Brain Dumping)
http://ditchthattextbook.com/sticky-learning-digital-brain-dumps-with-flipgrid-and-socrative/ (Sticky learning: Digital brain dumps with Flipgrid and Socrative)
https://www.eisenhower.me/eisenhower-matrix-canvas/ (The Eisenhower Matrix Canvas)
Ready for More?
Once you know what your goals are.... how do you go about achieving them Learn the three simple steps that make up the 'sweet spot' you need to reach your goals.
https://www.jenmcfarland.com/free/ (Get The Crazy Simple Sweet Spot to Reach Your Goals (free!))
Running a business is hard enough, you don't want to be working against yourself... literally. This content-rich mini-course will take you through the essential steps you need to take so you can launch into the next phase of your business... aligned and assured.
https://courses.jenmcfarland.com/products/courses/view/10 (Get Taking Aligned Action (online course - $47))
WCB Podcast Goals Series:
https://www.jenmcfarland.com/importance-goal-setting-business/ (The Importance of Goal Setting in Business)
https://www.jenmcfarland.com/prioritize-your-business-goals/ (How to Prioritize Your Business Goals)
The 2019 word of the year affects everyone — whether you run a business or not. I'm joined this week by my great friend, creator, writer, podcaster, and producer, Liz Zirk, as we tackle the 2019 Oxford Dictionary's word of the year and shortlist. This episode is fun and thought-provoking.
Liz is interviewing/quizzing Jen Exploring the word of the year and shortlisted words What are some of the challenges we face in making a difference? What can we do to help?
Things We Mention
https://languages.oup.com/word-of-the-year/2019/ (Oxford's 2019 Word of the Year)
https://languages.oup.com/word-of-the-year/2019/#woty-2019-shortlist (Oxford's 2019 Word of the Year: Shortlist)
https://www.netzero.net/ (The wrong NetZero)
https://www.cnn.com/2019/11/30/world/leonardo-dicaprio-bolsonaro-amazon-fires-trnd/index.html (Leonardo DiCaprio responds after Brazil's President blames actor for Amazon forest fires)
https://www.eggcitables.com/blog/the-pulse-of-plant-based-eating (The Pulse of Plant-Based Eating)
Related Episodes (all from the Third Paddle)
https://www.jenmcfarland.com/2018-word-of-the-year/ (What the 2018 Word of the Year Says about U.S. Culture)
https://www.jenmcfarland.com/entrepreneurial-spirit/ (Why Your Entrepreneurial Spirit is Important)
https://www.jenmcfarland.com/behind-the-scenes-third-paddle-2018/ (Behind-the-Scenes Get to Know Jen Holiday Mashup)
Michael Jonas is an attorney who helps his clients become Rational Unicorns. On this show, you'll learn what that means, why attorneys and small businesses really do need to get along better, and that there are people out there who can support your small business from a legal standpoint that won't cost an arm and a leg.
Michael's journey into entrepreneurship Business and community building baked into the business model Having a values-based and benefit-based business - and how you can stand up for what you believe in and continue to be successful Why the name Rational Unicorn? Why you need to be a Rational Unicorn, too The top 3 things you need to get to cover your legal bases Preventative law vs. transactional law - what's the difference? Community events
How to reach Michael:
https://rationalunicornlegalservices.com/ (Website)
https://rationalunicornlegalservices.com/events (Events)
https://www.facebook.com/rationalunicornlegalservices (Facebook)
https://www.instagram.com/rationalunicornlegalservices/ (Instagram)
https://www.linkedin.com/company/rational-unicorn-legal-services/ (LinkedIn)
Welcome to this encore presentation of Why Procrastination Isn't About Self-Control & Time Management. What if I told you procrastination wasn't about self-control? Before you beat yourself up about your self-control or buy another time management app, learn why you procrastinate.
Episodes we mention
https://www.jenmcfarland.com/scale-your-business-kronda-adair/ (#55: Creating Marketing Systems to Scale Your Business with Kronda Adair)
https://www.jenmcfarland.com/vulnerability-and-imposter-syndrome/ (#35: Vulnerability and Imposter Syndrome with Allison Kinnear)
Procrastination articles referenced
https://jamesclear.com/procrastination (Procrastination: A Scientific Guide on How to Stop Procrastinating)
https://www.psychologytoday.com/us/basics/procrastination (Procrastination)
https://www.nytimes.com/2019/03/25/smarter-living/why-you-procrastinate-it-has-nothing-to-do-with-self-control.html (Why You Procrastinate (It Has Nothing to Do With Self-Control))
The Procrastination Equation: How to Stop Putting Things Off and Start Getting Things Done by Piers Steel, Ph.D. (https://amzn.to/2DdpWTs (Kindle); https://amzn.to/2X9SYL4 (Audible); https://amzn.to/2X9pj4H (Hardcover); https://amzn.to/2DfeaaX (Paperback))
Join us for a fun, broad-based interview with Elizabeth Case, as she shares her journey from small business marketing to leading a political campaign, and the similarities between local business marketing and political marketing. We also talk about pop culture. [Explicit]
A few of the things we talked about:
https://www.netflix.com/title/80036165 (Schitt's Creek)
https://www.nbc.com/parks-and-recreation (Parks & Recreation)
https://www.amazon.com/Pawnee-Greatest-America-Leslie-Knope/dp/1401310648 (History of Pawnee)
https://www.amazon.com/Paddle-Your-Own-Canoe-Fundamentals/dp/B00FFHINZM/ref=sr_1_4?keywords=how+to+paddle+your+canoe&qid=1575411608&s=books&sr=1-4 (Paddle Your Canoe)
https://youtu.be/2Erc1Dfy5N0 (SNL PSL Summer's Eve video)
About Elizabeth Case
Elizabeth Case brings more than 17 years of business development and sales experience, with a variety of companies from retail to nonprofit management. She is passionate about relationship development, consistent communication and follow up.
In 2011 Elizabeth “drank the kool-aid” of entrepreneurship and started Yellow Dog Consulting. A marketing and sales consulting firm focused on the small business owner. Yellow Dog Consulting is designed to help growing businesses setup the foundation and building blocks of their marketing and sales efforts.
Elizabeth is also a huge pop culture fan which you may have noticed from her monthly pop culture round up on the Yellow Dog Blog. Elizabeth lives in Hillsboro, Oregon with her husband, the world’s greatest Yellow Dog, Norm and Cliff a chocolate lab puppy who has all the energy all the time.
https://yellowdogconsulting.com (Yellow Dog Consulting)
https://twitter.com/ejcase (Twitter)
https://www.linkedin.com/in/elizabethcase/ (LinkedIn)
https://www.instagram.com/yellowdogconsulting/ (Instagram)
Win Charles is a force to be reckoned with. She's single-handedly dismantling the limiting beliefs people have about cerebral palsy and other chronic conditions. We talk about what cerebral palsy is, how people can get access to resources, and what to do when people engage in inappropriate staring.
Things we talk about
https://www.dancanshred.com/ (Dan Can Shred)
https://plinkhq.com/i/1060801905/e/1000456058891 (Jen's appearance on Ask Win Podcast)
https://plinkhq.com/i/1060801905?to=page (Ask Win Podcast)
https://plinkhq.com/i/1444555159?to=page (A Diary of a Fashionista (Artwork from C.P.) Podcast)
https://plnk.to/womenconquerbusiness/e/1000449961941 (Women Conquer Business Interview with Kelly Mendenhall)
https://plinkhq.com/i/1409856417/e/1000450797355 (Win Charles on A Non-Mom Happy Hour)
Meet Win Charles
Born with Cerebral Palsy, Win Charles has defied the odds by becoming an author. Her memoir I, Win is an amazing story of how she remembers her life through the years of having a condition called “CP”.
As a competitor in the Kona IronMan Triathlon, CEO of her own jewelry design company, and motivational speaker, Win Charles truly is an inspiration to many. Today Win Charles tours the country, speaking to schools and institutions to raise awareness about cerebral palsy and living a full life no matter what holds you back. She is also an advocate of veterans across the world.
Show your support: http://eepurl.com/bceCQH (Sign up for Win’s newsletter) to stay updated on new releases and appearances.
Or find her here:
https://www.facebook.com/Authorwc (Facebook)
http://twitter.com/#!/winkellycharles (Twitter)
https://wincharles.wix.com/win-charles (Website)
http://www.zazzle.com/aspenrosearts (Win’s custom jewelry and art)
Just a quick recording to let you know we're still here, still working, and we have some really cool stuff in the pipeline... just for you!
Have you ever done something totally strange (and yet at the same time perfectly safe) and have it turn out to be the most awesome thing ever? Yeah, sometimes risk is like that. If we spend our lives being too risk-averse, we are giving up joy without even knowing it. Here's how to avoid that.
https://www.jenmcfarland.com/free/ (Get The Crazy Simple Sweet Spot to Reach Your Goals (free!))
Starr Sheppard-Decker shows us the sassy side of spirituality. Hold onto your hats, get ready for some irreverent - and reverent - spiritual talk with a side of sass and a dash of 13-year-old boy humor. Probably not for traditional religious folk.
How to get in touch with Starr:
https://radicalrevelations.com/ (Website)
https://www.facebook.com/mestarr (Facebook)
https://www.facebook.com/RadRevelations/ (Business Facebook Page)
https://starrshepparddecker.com/starr-stuff/ (Starr Stuff)
All those victories, and times you second-guess yourself? Those are the business experiences that provide you with opportunities to get to know yourself on a deeper level. These mini-spiritual journeys make you a better person, leader, and business owner.
Has anyone ever told you that you can't show compassion and empathy AND be successful in business? Brand Strategist and author Maria Ross is here to set the record straight on cash flow, creativity, and compassion.
Meet Maria Ross
Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact. She is the author of The Empathy Edge, Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs.
Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP) and many other startups and technology leaders, before starting her own business. As a brand strategist, she has worked with brands such as Microsoft, Dropbox, Alteryx, and GSK, as well as many smaller leaders in niche industries. Maria has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur, Entrepreneur.com, Huffington Post and Forbes.com
Maria understands the power of empathy at both a brand and personal level: in 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about surviving this health crisis, Rebooting My Brain, has received worldwide praise.
Maria lives with her husband, young son, and precocious black lab mutt in the San Francisco Bay Area.
Connect with Maria
https://red-slice.com/ (https://red-slice.com)
https://www.linkedin.com/company/red-slice-llc/ (https://www.linkedin.com/company/red-slice-llc/)
https://www.instagram.com/redslicemaria/ (https://www.instagram.com/redslicemaria/)
https://twitter.com/redslice (https://twitter.com/redslice)
https://www.facebook.com/redslice (https://www.facebook.com/redslice)
Get Maria's Book, The Empathy Edge!
https://www.amazon.com/Empathy-Edge-Harnessing-Compassion-Success/dp/198902579X/ (https://www.amazon.com/Empathy-Edge-Harnessing-Compassion-Success/dp/198902579X/)
Tired of feeling like you're connecting with an automation more than a brand, business, or person? So am I. And so is Angela Henderson. She talks about another way. It's called human-to-human marketing. And you're going to love it!
Meet Angela Henderson
Founder of the highly successful online store Finlee and Me, Angela taps into the decade's worth of knowledge of how to grow a thriving enterprise and pours it into her business consulting clients. As a business consultant, she partners with start up and small businesses to grow their brands through hands on support, ensuring foundations are laid in order to leverage growth. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistence sales, steady growth and over all dedication. Angela has been featured in the media including Talking Lifestyle with Ed Phillips and David Koch, Inside Small Business and on numerous Australia and International podcasts.
Connect with Angela
Website: https://www.angelahenderson.com.au/ (https://www.angelahenderson.com.au/)
Podcast Link: https://www.angelahenderson.com.au/category/angela-henderson-podcast/ (https://www.angelahenderson.com.au/category/angela-henderson-podcast/)
FB Group: https://www.facebook.com/groups/1322586367762977/ (https://www.facebook.com/groups/1322586367762977/)
On Demand Webinar: http://bit.ly/businessmasterclasswithangela?fbclid=IwAR23d66J5IZrT-2p4uh7l6XgY2MUL1tD6wuSc8xbPS77XVSiaLrCk6YQVv8 (http://bit.ly/businessmasterclasswithangela)
Facebook Page: https://www.facebook.com/angelahendersonconsulting/ (https://www.facebook.com/angelahendersonconsulting/)
Instagram Page: https://www.instagram.com/angelahendersonconsulting/ (https://www.instagram.com/angelahendersonconsulting/)
LinkedIn: https://www.linkedin.com/in/angelahendersonconsulting/ (https://www.linkedin.com/in/angelahendersonconsulting/)
From DJ to Wal-Market marketing guru to raising almost $3 million to fund her startup, https://www.lately.ai/ (Lately social media A.I. content platform), meet kickass entrepreneur Kate Bradley Chernis. Kate Bradley Chernis is the Co-Founder and CEO of Lately, artificially intelligent-powered marketing software that automatically turns blogs, videos, and podcasts into dozens of amazing social posts.
We talk about the music industry, raising money, and marketing best practices.
From rock and roll deejay broadcasting to 20 million listeners a day via XM Satellite Radio to marketing guru for Wal-Mart Self awareness, planning, and spreadsheets — the good, the bad, and the launchpad to Lately Knowing women don't get startup funding and getting $3 million anyway Managing a team and expectations Ups-and-downs of talking about your product How artificial intelligence can make your business a social media champ
Hustle culture isn't bad... until it is.
Key Takeaways:
What does it mean to hustle, anyway? The problem with hustle for the sake of hustling Hustle & burnout The difference between you and the gurus What to do instead
This week we meet Kelly "Nerdzilla" Mendenhall, a recovering nonprofit professional living with chronic pain, who's also building a business from her couch, and crushing it on her podcast. Oh, and she has a wicked sense of humor — just like Jen. Get ready for stories, swearing, and lots of laughs. Key Takeaways
What is a 'Spoonie'? Living with chronic pain Gaslighting from doctors; and advocating for yourself to get great healthcare Conducting business from the couch Being a kickass podcaster on A Non-Mom Happy Hour Life as a woman who doesn't have children in the working world Network marketing done right (so your friends don't hate you - yes, Jen mentions yoga pants/acne cream in Facebook Messenger LOL)
Meet Kelly "Nerdzilla" Mendenhall
Kelly Mendenhall is recovering nonprofit professional living in Middle Tennessee, USA. Growing up in post-industrial era Flint, Michigan, Kelly received her Bachelor’s of Science and Master’s in Public Administration from Eastern Michigan University, determined to change the world for the better by working in the nonprofit sector.
Kelly relocated to Nashville, Tennessee, USA in 2013 in pursuit of life, liberty, and gainful employment. In 2017, Kelly was suddently wracked with neurological and muscular issues that caused debilitating chronic pain. She became medically disabled and unable to work outside the home. It was then that she became reacquainted with her former, creative self, and dreamt again of becoming of a published writer.
Kelly is a Spoonie, Author, Podcast co-host, Entrepreneur, and Self-Care Advocate living with chronic pain and invisible illness(es.) Her mission is to show the world that a medical diagnosis/diagnoses do not have to mark the end of one’s story.
Kelly is freelance journalist, a virtual entrepreneur in network marketing with Rodan + Fields skincare, and co-host of the podcast A Non Mom Happy Hour.
Website: https://www.nerdzillakelly.com/ (https://www.nerdzillakelly.com/)
Facebook: https://www.facebook.com/NerdzillaKelly/ (https://www.facebook.com/NerdzillaKelly/)
Instagram: https://www.instagram.com/nerdzillakelly/ (https://www.instagram.com/nerdzillakelly/)
A Non-Mom Happy Hour Podcast: https://anonmomhappyhour.com/ (https://anonmomhappyhour.com/)
Podcast Facebook: https://www.facebook.com/anonmomhappyhour/ (https://www.facebook.com/anonmomhappyhour/)
Podcast Twitter: https://twitter.com/NonMomHappyHour (https://twitter.com/NonMomHappyHour)
Podcast Instagram: https://www.instagram.com/anonmomhappyhour/ (https://www.instagram.com/anonmomhappyhour/)
Key Takeaways: Jen shares wisdom from a recent Lyft driver about burnout We meet Rose Désauguste, Founder of HueLixir We talk about strategies you can use to build your business and start-up faster, without breaking the bank Why we need to start with ourselves, build better leadership, and get clearboth inside and outside our organizations
Rose Désauguste is an impact entrepreneur and founder of HueLixir. HueLixir is a mission-driven digital transformation agency that helps other mission-driven startups to scale sustainably with branding, strategy, software development, and Agile consulting. Rose has led Agile transformation at some large corporations, including Fortune 100 companies, and she leverages her corporate experience to help drive social change through HueLixir.
Rose’s mission is to empower people to achieve their highest potential through the businesses they consciously create in the world. She is a strong advocate for purpose-driven leadership and holistic wellness for entrepreneurs.
Website: https://huelixir.com/ (https://huelixir.com/)
LinkedIn: https://www.linkedin.com/in/rosead/ (https://www.linkedin.com/in/rosead/)
Meet Lily Fontas Lily Fontas is on a mission to help women get strong, healthy and happy…. on their terms. She works with women from Boston to Tokyo as an online master health & wellness coach and has helped over 100 women reach their goals without deprivation. Lily is known for helping busy professional women pledge to "Never Diet Again" as they gain strength and confidence. She is anti-diet and body positive and believes that everyone deserves to feel confident and strong. Her unique coaching approach and curriculum design expertise helps overwhelmed women create sustainable wellness routines that last a lifetime.
On this week's show we talk about the state of women's entrepreneurship. We are really rocking it! And ... we have some work to do. I'm also SUPER EXCITED to share my interview with Thembi Bheka. She's an amazing woman who will help you find your inner lioness while helping women in Zimbabwe support their families. About Thembi Bheka
Thembi Bheka is the founder of She Breaks Thru. She believes in helping women reignite their passion, gain more clarity, and reconnect with their bigger purpose. Thembi is heavily involved in empowering women in Africa. As a result, she trains African women to work online as virtual assistants. She is on a mission to empower 1 million women by 2025.
Thembi was voted the Launch Club (Jeff Walker’s community) Spokesperson for the year by 1000 entrepreneurs. Thembi has inspired others at live events including PLF Live 2019, LaunchCon 2018, REIN, African High Tea, and the upcoming Inbound 2019.
She has featured on top-rated podcasts including Cashflow Ninja and Her Success Radio that have also featured top entrepreneurs that include Kim Kiyosaki, Kevin Harrington, Ali Brown and Marie Forleo, to name a few.
When Thembi isn’t busy helping women reconnect with their passion and grow their businesses, she enjoys spending time with her two children and traveling on road trips. She also is a volunteer with Kelowna Community Resources- a government organization that helps new immigrants settle in Canada. Thembi lives between beautiful Kelowna, Canada, and Bulawayo, Zimbabwe.
How transparency, authenticity, and vulnerability are different. Why authenticity and vulnerability are your secret sauce, and why transparency doesn't always serve you. About Jen McFarland, CEO, Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen’s goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
If growing your business feels like rocket science, let’s fix that with these https://www.jenmcfarland.com/free (free business resources).
https://www.stitcher.com/podcast/business-life-conversations-with-angela-henderson?refid=stpr (Business & Life Conversations Podcast with business consultant Angela Henderson from Angela Henderson)
References:
https://hbr.org/2015/01/the-authenticity-paradox (The Authenticity Paradox) http://www.tom-talks.org/blog/2016/6/8/transparency-vs-vulnerability (How We're Often Transparent But Rarely Vulnerable) https://theminimalistcreative.net/blog/vulnerability-authenticity-and-transparency-what-do-these-words-actually-mean (Vulnerability, Authenticity, and Transparency: What Do These Words ACTUALLY MEAN?!) https://neilpatel.com/blog/truth-will-out/ (Truth Will Out – Why Authenticity is the Key to Growing Your Business) https://www.integritive.com/authenticity-and-business-success/ (Why Authenticity is Crucial for Business Success)
Is someone telling you there's NO WAY you can succeed? Remember, there's no such thing as an overnight success. You need to be a visionary. Take our guest, Bobbie Stewart, CEO & Founder of Palette Stores. People say retail is dead. Bobbie is reinventing retail through innovation that delivers unique value. Meet Bobbie Stewart, CEO & Founder, Palette Stores
The pursuit of happiness is doing what you love even when it puts the spot light on someone else. Bobbie Stewart is a serial entrepreneur whose passion is engaging with and building start-ups. As a former business advisor with the SBDC and TIE XL Bootcamp instructor her equanimity has helped guide entrepreneurs through their most difficult start-up moments. Bobbie believes that entrepreneurs possess strength and tenacity that are the building blocks of leaders.
Bobbie graduated Concordia University with a Bachelor of Business Administration (B.B.A.) and minors in Entrepreneurial and Small Business Operations, Finance. Bobbie’s accomplishments include:
CEO & Founder, Palette Stores Founder and President of KICIT investment club Business Foundations 1 and Business Plan Workshop Trainer, MercyCorps NW Former TIE Oregon, TIE XL Boot Camp instructor Formerly with SBDC, Business Advisor and Business Plan instructor Freelance contractor hired to coach small businesses and develop operations plan
Bobbie has chosen creating, developing and launching small businesses as her career; teaching and mentoring as her passion. She started her adventure as an entrepreneur at the age of 16. Bobbie has had a number of wise and accomplished mentors as well as encouragement and support from family and friends. Building a business takes time, dedication and a village.
Find Bobbie and Palette Stores Online:
https://www.palettestores.com/ (Website)
https://www.instagram.com/palettestores/ (Instagram)
https://www.facebook.com/PaletteLloyd/ (Facebook)
Jen McFarland, CEO, Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen’s goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
If growing your business feels like rocket science, let’s fix that with these https://www.jenmcfarland.com/free (free business resources).
Moon Landing References:
https://www.smithsonianmag.com/science-nature/what-you-didnt-know-about-apollo-11-mission-fifty-years-ago-180972165/ (What You Didn't Know About the Apollo 11 Mission) https://www.latimes.com/nation/la-na-col1-women-apollo-20190716-story.html (The women who helped put men on the moon) https://www.theguardian.com/global/2019/jul/19/apollo-women-man-walk-on-the-moon (Without these women, man would not have walked on the moon) https://www.cbsnews.com/news/apollo-11-launch-meet-women-behind-historic-nasa-mission-to-the-moon-2019-07-16/ (Meet the women behind NASA's historic Apollo 11 launch)
After last week's episode about productivity in a distracted world, I became really curious about some of the underlying causes of distraction. We're going to talk about one of the biggest emotions causing our distraction. We'll also talk about VUCA (volatility, uncertainty, complexity, ambiguity) and what that means for us as leaders and small business owners trying to achieve big goals. Ready to conquer your fears and achieve your goals? https://www.jenmcfarland.com/ready/ (Let’s work together!)
About Jen McFarland, CEO, Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen’s goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
If growing your business feels like rocket science, let’s fix that with these https://www.jenmcfarland.com/free/ (free business resources).
Episodes Mentioned
https://womenconquerbusiness.simplecast.com/episodes/productive (#71: How to Stay Productive in a Distracted World) https://www.jenmcfarland.com/lost-time-gift-grandfathered-in/ (#49: Digital Trade-offs + You Are a Gift + Origins Of Grandfathered In) (WCB was called Third Paddle)
References
Margaret J. Wheatley, https://amzn.to/2YjKg1f (Finding Our Way: Leadership for an Uncertain Time) https://amzn.to/2SriMkD (Taxi Driver) https://amzn.to/2Y8LNqF (All the President's Men) Bob Johansen, https://amzn.to/2XVPUlT (Leaders Make the Future: Ten New Leadership Skills for an Uncertain World) https://www.ccl.org/articles/leading-effectively-articles/leadership-skills-for-an-uncertain-world/ (Leadership for an Uncertain World) Harvard Business Review, Nathan Bennett and G. James Lemoine, https://hbr.org/resources/images/article_assets/hbr/1401/F1401C_A_LG.gif (VUCA matrix) https://www.forbes.com/sites/jeroenkraaijenbrink/2018/12/19/what-does-vuca-really-mean/#4c72f65717d6 (What Does VUCA Really Mean?), Forbes, Jeroen Kraaijenbrink https://en.wikipedia.org/wiki/Volatility,_uncertainty,_complexity_and_ambiguity (Volatility, uncertainty, complexity and ambiguity, Wiki) https://www.forbes.com/sites/jeroenkraaijenbrink/2019/01/18/strategy-in-an-uncertain-world/#f13e0786ecf9 (Strategy In An Uncertain World), Forbes, Jeroen Kraaijenbrink https://www.axios.com/sean-parker-unloads-on-facebook-god-only-knows-what-its-doing-to-our-childrens-brains-1513306792-f855e7b4-4e99-4d60-8d51-2775559c2671.html (Axios Interview), Sean Parker
Ready to experience more freedom? It's time to tame your distractions with our guest, and productivity expert, Mark Struczewski. Jen also shares about the limits of perception and experience, and why it's just as important for providers to stay in their lane as it is for customers to avoid scope creep.
If growing your business feels like rocket science, let's fix that.
Ready to dive in and work with Jen? Let's do this!
About Mark Struczewski
Our guest today is known as Mister Productivity. He works with executives to help them gain control of their time by taming distractions so they can experience less overwhelm, feel a sense of freedom and enjoy their lives. His productivity-themed podcast, The Mark Struczewski podcast, available everywhere, has 360 episodes and counting. In his time with us today, he will share strategies for how to be more productive in a distracted world.
MisterProductivity.com
The Mark Struczewski Podcast
Next Level Productivity Digest (newsletter)
The Mark Struczewski Podcast Facebook Group
About Jen McFarland, CEO, Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen’s goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
Blind Men and Elephant Parable: https://en.wikipedia.org/wiki/Blind_men_and_an_elephant
Consistency, impact, and impact. What if I told you achieving your business goals is within reach if you're mindful of three simple things? This value-packed episode helps you work toward your goals every day while creating the legacy you want most. If you'd like to learn the https://www.jenmcfarland.com/free/ (Crazy Simple Sweet Spot to Reach Your Goals download your copy today).
Ready to dive in and work with Jen? https://www.jenmcfarland.com/ready (Let's do this!)
Announcements
https://shebreaksthru.com/2019/06/23/episode-47/ (Jen's recent appearance on the She Breaks Thru Podcast)
Podcoin
Listen to podcasts and earn podcoins as you go. Download the app and use promo code BUSINESS to earn your first 300 podcoin!
https://apps.apple.com/us/app/podcoin/id1444582813 (Apple app)
https://play.google.com/store/apps/details?id=com.podco.podcoin (Android app)
About Jen McFarland, CEO Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen's goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
If business growth feels like rocket science, let's change that: www.jenmcfarland.com/free.
Listen to this mind-blowing interview with Genecia Alluora, the leader of the largest women's entrepreneurial network, Soul Rich Woman. It's not every day you get tips from a serial entrepreneur and multi-millionaire - tons of treasures for current and aspiring women business owners. Send us a question or comment and you might be featured on Women Conquer Business: https://www.speakpipe.com/womenconquerbusiness (https://www.speakpipe.com/womenconquerbusiness)
Get your Women Conquer Business swag! https://www.jenmcfarland.com/shop (https://www.jenmcfarland.com/shop)
Meet Genecia Alluora
Genecia Alluora is former Miss Singapore and Southeast Asia Woman of Excellence 2010. She is the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 12,000 women across the region, with presence in 7 countries including Singapore, Malaysia, the Philippines, Vietnam, and Indonesia.
The Soul Rich Woman network helps women build their brand and online reputation for more customers, confidence, and credibility — while making a positive impact in the world. Prior to this, she was an owner of a cafe retail chain with presence in 3 countries and successfully exited to a public listed company.
Profiled in CNBC and China Daily, Genecia is also an expert public speaker and has spoken in recent major events, including the RISE Conference in Hong Kong, Success Conference and Expo Asia 2018 in Hanoi, and National Achievers’ Congress in Manila.
Website: https://www.soulrichwoman.com/ (https://www.soulrichwoman.com/)
Facebook: https://www.facebook.com/soulrichwoman (https://www.facebook.com/soulrichwoman)
Instagram: https://www.instagram.com/soulrichwomanasia/ (https://www.instagram.com/soulrichwomanasia/)
YouTube: https://www.youtube.com/c/SoulRichWoman (https://www.youtube.com/c/SoulRichWoman)
Genecia Alluora: https://www.facebook.com/genecia.me/ (https://www.facebook.com/genecia.me/)
About Jen McFarland, CEO Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen's goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
If business growth feels like rocket science, let's change that: www.jenmcfarland.com/free.
Meet Sarah Olivieri Sarah Olivieri is a nonprofit strategist with a passion for helping organizations thrive in the digital age. The founder of PivotGround, Sarah helps human-service nonprofits increase capacity, deliver better programming, attract more funding, and make the world a better place. She is the creator of the Impact Method™ - a business framework for nonprofits designed to help nonprofits thrive in the digital age. She has over 15 years of nonprofit leadership. Sarah co-founded the Open Center for Autism and was the executive director of the Helping Children of War Foundation. She is also a published author whom co-wrote Lesson Planning a la Carte: Integrated Planning for Students with Special Needs.
PivotGround: https://pivotground.com/ (https://pivotground.com/)
Facebook: https://www.facebook.com/sarahfolivieri/ (https://www.facebook.com/sarahfolivieri/)
Linkedin: https://www.linkedin.com/company/pivotground/about/ (https://www.linkedin.com/company/pivotground/about/)
About Jen McFarland, CEO, Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom.
She helps business owners work logically and intuitively from their biggest business goals to the smallest tasks, including how all of the stars need to align to reach those goals.
If growing a business feels like rocket science, let's fix that: www.jenmcfarland.com/free.
Follow Women Conquer Business:
www.facebook.com/jensmcfarland
Send us a question or comment and you might be featured on Women Conquer Business: https://www.speakpipe.com/womenconquerbusiness (https://www.speakpipe.com/womenconquerbusiness)
Get your Women Conquer Business swag! https://www.jenmcfarland.com/shop (https://www.jenmcfarland.com/shop)
Meet Brenda R. Bryan
Brenda R. Bryan is a kick ass Inspirational Speaker, Transformational Coach, and Mastermind Facilitator. Women hire her to unmask and nurture their genius, empowering them to live in the strength of their passion. Teaching through one-on-one coaching, workshops, and stages around the country, she demonstrates authentic, warm-hearted humor with a deep wealth of knowledge of how important communication is to feminine power.
Brenda began working in her passion of building community and supporting women in the early 1970s. Graduating with a degree in Communications, she became active in the Women’s Movement. Through her activism, Brenda acquired lasting skills in group processing, facilitation, and leadership. For the past 45 years, she has continued to build her tool kit to support women’s empowerment
Brenda is the creator of the Raise Your Voice program a five step path to unapologetically claim your destiny, harness the power of your fiercely feminine intuition, and finally breathe life into your biggest dreams.
Website: http://brendarbryan.com/ (http://brendarbryan.com/)
Facebook: https://www.facebook.com/YourTransformationalCoach/ (https://www.facebook.com/YourTransformationalCoach/)
About Jen McFarland, CEO, Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen's goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
If growing your business seems like rocket science, let's fix that: www.jenmcfarland.com/free.
Meet Kelly Diels Kelly Diels is a writer + Feminist Marketing Consultant.
In other words: she's a culture-maker.
She connects the dots between our individual lives and our culture so that you can take deliberate, effective action
to change both.
Website: http://www.kellydiels.com/ (http://www.kellydiels.com/)
Sunday Love Letter: http://www.kellydiels.com/subscribe-a/ (http://www.kellydiels.com/subscribe-a/)
BioCellection (chemical process for recycling) : https://www.biocellection.com/ (https://www.biocellection.com/)
The Case for Reparations, Ta-Nehisi Coates, The Atlantic: https://www.theatlantic.com/magazine/archive/2014/06/the-case-for-reparations/361631/ (https://www.theatlantic.com/magazine/archive/2014/06/the-case-for-reparations/361631/)
Rage Becomes Her: The Power of Women's Anger, Soraya Chemaly https://www.amazon.com/Rage-Becomes-Her-Power-Womens/dp/1501189557 (https://www.amazon.com/Rage-Becomes-Her-Power-Womens/dp/1501189557)
About Jen McFarland, CEO, Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen's goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
If Growing a Business Feels Like Rocket Science, Let's Fix That: www.jenmcfarland.com/free.
Meet Anna Lundberg
Anna Lundberg is the founder of One Step Outside, where she helps people around the world build businesses and create a lifestyle that allows them an unimagined sense of freedom, flexibility and fulfilment.
Since leaving her corporate job in 2013, she’s now reimagining what success looks like and she’s passionate about inspiring and supporting others to do the same.
She is the host of the Reimagining Success podcast and author of ‘Leaving the Corporate 9 to 5: Stories from people who’ve done it (and how you can too!)’.
https://onestepoutside.com (https://onestepoutside.com)
https://www.facebook.com/groups/onestepoutside (https://www.facebook.com/groups/onestepoutside)
https://instagram.com/annaselundberg (https://instagram.com/annaselundberg)
Podcast: http://reimaginingsuccesspodcast.com (http://reimaginingsuccesspodcast.com)
Book: http://leavingthecorporate9to5.com (http://leavingthecorporate9to5.com)
Also:
https://www.linkedin.com/in/annaselundberg/ (https://www.linkedin.com/in/annaselundberg/)
https://twitter.com/annaselundberg (https://twitter.com/annaselundberg)
About Host Jen McFarland
For the last 10+ years, it's literally been my job to research and solve business problems — in the public sector, in the private sector, 7+ figure projects and solopreneur struggles.
I'm passionate about helping businesses vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
https://www.jenmcfarland.com (https://www.jenmcfarland.com)
https://www.linkedin.com/in/jensmcfarland/ (https://www.linkedin.com/in/jensmcfarland/)
About Patty Farmer
Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Radio Host, Magazine Publisher, Event Producer and Best-Selling Author specializing in Marketing & Business Growth Strategies and works with small business owners, entrepreneurs & speakers to attract and convert their ideal clients 24/7 so they can make a bigger impact in the world, and even bigger deposits in their bank account. She has created a network of 100,000 + connections while teaching thousands of entrepreneurs to connect, collaborate and convert in less time and make more money while designing the lifestyle they want to live. Patty believes we all have a message and her mission is to help them master, market and monetize that message in a way that creates transformation for both them and their clients.
Patty has been seen on the covers of magazines such as Accomplish, Unleash Your Bold, Be the Boss, Women Who Mean Business and EXPERTpreneur. She was recently awarded the “Global Business Strategist of the Year” by the Global Powerhouse Group in London, England, named #3 in the “Top Ten Media Speakers You Need to Know” and awarded the 2017 “International Speaker of the Year” by the Public Speakers Association”.
http://pattyfarmer.com/magazine (Marketing Media & Money Magazine)
https://pattyfarmer.com/ (Website)
About Jen McFarland, CEO, Women Conquer Business
For the last 10+ years, it's literally been my job to research and solve business problems — in the public sector, in the private sector, 7+ figure projects and solopreneur struggles.
I'm passionate about helping businesses vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
https://www.jenmcfarland.com/free/ (Free Business Resources)
Branding is often one of the most misunderstood topics among small local businesses. On this week's show, I talk about what branding is, what branding isn't, and why it's so important to get it right.
When you think of Apple do you think of a logo with a bite out of an apple? Nah. You probably have opinions about Apple based on whether you use an iPhone or an Android, whether you're a Mac or PC user.
And yet, when I talk to local small business owners when I ask about their brand, the conversation goes straight to logo design, website, and social media.
About Jen McFarland
For the last 10+ years, it's literally been my job to research and solve business problems — in the public sector, in the private sector, 7+ figure projects and solopreneur struggles.
I'm passionate about helping businesses vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
https://www.jenmcfarland.com (Website)
https://www.facebook.com/jensmcfarland (Facebook)
https://podcastguests.com/expert/jenmcfarland/ (Have Jen as a guest on your podcast!)
A nasty break-up in the digital marketing world has left many small business owners scrambling all spring. We talk about what happened, why, and how protect yourself in case it happens to you.
We depend on our software and apps to work forever — especially mainstays like MailChimp and Shopify. So, what do you do when these tools stop playing well with each other? Learn how to protect your business and take action if (when) this happens to you.
I do your digital marketing research so you don't have to. And I keep all my free resources in one place. Because asking your friends is bad for business. https://www.jenmcfarland.com/ebooks/ (Learn More).
About Jen McFarland
For over 12 years I’ve tackled business problems and provided simple, powerful solutions. I’ve led 7-figure projects and helped entrepreneurs and small businesses thrive.
I teach women how to build their business, not around spreadsheets, bottom lines, and formulas, but around equity, leadership, mindset, courage, and resilience — you know, the things we are born to do.
Let’s Hang Out On Social
https://facebook.com/jensmcfarland (Facebook)
https://linkedin.com/in/jensmcfarland (LinkedIn)
I love https://www.jenmcfarland.com/podcast-appearances/ (appearing on podcasts). Here’s my Podcast Guests https://podcastguests.com/expert/jenmcfarland/ (profile).
References
https://techcrunch.com/2019/03/22/mailchimp-and-shopify-break-up/ (MailChimp and Shopify Break Up)
https://www.jennymiranda.com/mailchimp-and-shopify-integration/ (MailChimp and Shopify Integration Breakup: What Should You Do?)
https://mailchimp.com/help/shopify-workarounds/ (Mailchimp for Shopify Solutions)
https://www.shopify.com/legal/api-terms (Shopify API License and Terms of Use) (a few of Shopify's rules MailChimp had to comply with)
https://eugdpr.org/ (EU General Data Protection Regulation (GDPR)) (European Union data protection rules that MailChimp complies with)
We place so much importance (and focus) on starting a business, and then keeping it running. My guest today, Ashley Micciche, will tell you it's never to early to build value in your company with an eye on planning your business exit.
Get exclusive videos, full-length interviews and other bonuses. Sign up today! Go to https://courses.jenmcfarland.com/teaser/courses/view/5 (jenmcfarland.com/club) to get more information. (BTW, it's only $3/mo. - less than a latte, and way more value!)
About Ashley Micciche
Ashley Micciche is the CEO of True North Retirement Advisors, an independent financial advisory firm managing $230 million in client assets, and located just outside of Portland, Oregon.
Ashley specializes in designing, building, and implementing custom-designed exit plans to help her business owner clients secure their final and most important business decision – the exit from their business.
She is on a mission to transition 300 small business owners successfully into retirement in the next 10 years.
Website: http://truenorthretirementadvisors.com/ (True North Retirement Advisors)
LinkedIn: https://www.linkedin.com/in/ashley-micciche-2a7a2518/ (Ashley Micciche)
About Jen McFarland
For over 12 years I’ve tackled business problems and provided simple, powerful solutions. I’ve led 7-figure projects and helped entrepreneurs and small businesses thrive.
I teach women how to build their business, not around spreadsheets, bottom lines, and formulas, but around equity, leadership, mindset, courage, and resilience — you know, the things we are born to do.
Are you starting a business? Confused about how to grow? https://www.jenmcfarland.com/picks/ (Check out my favorite business growth tools).
I love appearing on podcasts. https://podcastguests.com/expert/jenmcfarland/ (Here’s my Podcast Guests profile).
Let’s Hang Out On Social
https://www.facebook.com/jensmcfarland (Facebook)
https://www.linkedin.com/in/jensmcfarland/ (LinkedIn)
About 4 hours after last week's guest, Jennifer Allain, left my house, an uninsured motorist totaled our car. My reaction told me how far I've come on my journey seeking joy, grace, and forgiveness.
https://www.jenmcfarland.com/jennifer-allain/ (Jennifer Allain: #59: Insurance, the Army & Michelle Obama )
About Jen McFarland
For over 12 years I’ve tackled business problems and provided simple, powerful solutions. I’ve led 7-figure projects and helped entrepreneurs and small businesses thrive.
I teach women how to build their business, not around spreadsheets, bottom lines, and formulas, but around equity, leadership, mindset, courage, and resilience — you know, the things we are born to do.
Are you starting a business? Confused about how to grow? https://www.jenmcfarland.com/picks/ (Check out my favorite business growth tools).
I love appearing on podcasts. https://podcastguests.com/expert/jenmcfarland/ (Here’s my Podcast Guests profile).
Let’s Hang Out On Social
https://facebook.com/jensmcfarland (Facebook)
https://www.linkedin.com/in/jensmcfarland/ (LinkedIn)
This episode consists of excerpts from a two and a half hour conversation between Jennifer and I. I picked out a few of my favorite moments as well as moments that help you move your business forward - not only in terms of insurance, but also how to get out in your community and reach your clients.
Marked explicit for a couple of swear words.
https://www.insurancecoachllc.com/home (Insurance Coach LLC)
https://vimeo.com/331994702 (Jennifer Allain speaking at Michelle Obama's Becoming event March 2019, Portland, OR)
About Jennifer Allain
Jennifer Allain was born and raised in Florida and is currently a Wilsonville, Oregon resident. She’s a decorated Combat Veteran who served in Bosnia and Iraq, where she performed in positions related to her Military Police title. Prior to self employment, she attended Florida Atlantic University in Boca Raton where she majored in Interdisciplinary Studies with double minors in Psychology and Sociology (Magna Cum Laude). Florida is truly beautiful, but she loves the Pacific Northwest.
Jennifer’s business, Insurance Coach, LLC is a Veteran- and Woman-Owned Small Business and Independent Insurance Broker that represents multiple Medicare, health insurance and medical insurance providers in Oregon and Washington State. Jennifer is dedicated to pairing people with the RIGHT Medicare, health insurance and medical insurance solution based on people's needs.
She strongly believes in gathering detailed information from each client before conducting research so that she can present the best insurance options for each individual, family, or small business. The "coaching" aspect of the business includes insurance coverage education, motivation, and honest support in helping find the best possible solutions for each client's specific needs.
About Jen McFarland
For over 12 years I’ve tackled business problems and provided simple, powerful solutions. I’ve led 7-figure projects and helped entrepreneurs and small businesses thrive.
I teach women how to build their business, not around spreadsheets, bottom lines, and formulas, but around equity, leadership, mindset, courage, and resilience — you know, the things we are born to do.
Are you starting a business? Confused about how to grow? https://www.jenmcfarland.com/picks/ (Check out my favorite business growth tools).
I love appearing on podcasts. https://podcastguests.com/expert/jenmcfarland/ (Here’s my Podcast Guests profile).
Let’s Hang Out On Social
https://www.facebook.com/jensmcfarland (Facebook)
https://www.linkedin.com/in/jensmcfarland/ (LinkedIn)
Have a question or comment? Go to https://www.jenmcfarland.com/podcast/ (jenmcfarland.com/podcast) and you can record on your computer or phone. Let us know what you think about instant gratification.
https://www.jenmcfarland.com/shop (Buy some Women Conquer Business swag!)
Articles Referenced
Lily pond analogy comes from Systems Thinking for Social Change by David Peter Stroh: https://amzn.to/2Z3f6bD (Kindle); https://amzn.to/2UQI27q (audio); https://amzn.to/2UMMGn0 (paperback)
http://www.selfication.com/motivation/the-power-of-small-wins/ (The Power of Small Wins: Why Celebrating Your Progress is Crucial for Long-Term Success)
https://www.reliableplant.com/Read/22191/reasons-leaders-celebrate (The top 10 reasons why leaders should celebrate wins)
https://www.lifehack.org/396379/how-celebrate-small-wins-achieve-big-goals (How To Celebrate Small Wins To Achieve Big Goals)
https://www.psychologytoday.com/us/blog/science-choice/201606/10-reasons-we-rush-immediate-gratification (10 Reasons We Rush for Immediate Gratification)
https://studybreaks.com/culture/instant-gratification/ (The Culture Of Impatience And Instant Gratification)
https://www.guided-selling.org/instant-gratification/ (Customers Hate Waiting. 6 Ways How Businesses Offer Instant Gratification)
About Jen McFarland
For over 12 years I’ve tackled business problems and provided simple, powerful solutions. I’ve led 7-figure projects and helped entrepreneurs and small businesses thrive.
I teach women how to build their business, not around spreadsheets, bottom lines, and formulas, but around equity, leadership, mindset, courage, and resilience — you know, the things we are born to do.
Are you starting a business?
Confused about how to grow? Check out https://www.jenmcfarland.com/picks (my favorite business growth tools).
I love appearing on podcasts. https://podcastguests.com/expert/jenmcfarland/ (Here’s my Podcast Guests profile).
Let’s Hang Out On Social
https://facebook.com/jensmcfarland (Facebook)
https://www.linkedin.com/in/jensmcfarland/ (LinkedIn)
Have a question or comment? Go to https://www.jenmcfarland.com/podcast (jenmcfarland.com/podcast) and you can record on your computer or phone. Let us know what you think about procrastination and why you procrastinate.
Buy some Women Conquer Business swag! https://www.jenmcfarland.com/shop
Episodes we mention:
55: Creating Marketing Systems to Scale Your Business with Kronda Adair: https://www.jenmcfarland.com/scale-your-business-kronda-adair/ (https://www.jenmcfarland.com/scale-your-business-kronda-adair/)
35: Vulnerability and Imposter Syndrome with Allison Kinnear: https://www.jenmcfarland.com/vulnerability-and-imposter-syndrome/ (https://www.jenmcfarland.com/vulnerability-and-imposter-syndrome/)
Procrastination articles referenced:
Procrastination: A Scientific Guide on How to Stop Procrastinating: https://jamesclear.com/procrastination (https://jamesclear.com/procrastination)
Procrastination: https://www.psychologytoday.com/us/basics/procrastination (https://www.psychologytoday.com/us/basics/procrastination)
Why You Procrastinate (It Has Nothing to Do With Self-Control): https://www.nytimes.com/2019/03/25/smarter-living/why-you-procrastinate-it-has-nothing-to-do-with-self-control.html (https://www.nytimes.com/2019/03/25/smarter-living/why-you-procrastinate-it-has-nothing-to-do-with-self-control.html)
The Third Paddle podcast is now Women Conquer Business. We talk about what that means and how to spring clean your business while avoiding project fatigue.
Full description of the rebranding from Third Paddle to Women Conquer Business (long story short, it's the same show with a new name to make it easier for people to find and know who the audience is): https://www.jenmcfarland.com/third-paddle-podcast/ (https://www.jenmcfarland.com/third-paddle-podcast/)
Women Conquer Business store: https://www.jenmcfarland.com/shop (https://www.jenmcfarland.com/shop)
Go to the Women Conquer Business homepage and record your questions from your device so we can answer on a future podcast episode: https://www.jenmcfarland.com/podcast/ (https://www.jenmcfarland.com/podcast/)
Also, all things Third Paddle are still operational. If you have an email address or website bookmarked, it still works.
Are you a small business looking to grow? Look no further. On this week's show, Kronda Adair talks about creating marketing systems to scale your business.
About Kronda Adair
Kronda Adair is the founder of Karvel Digital, an agency that helps mission-driven service based businesses automate their marketing to create a predictable sales pipeline.
She is a regular speaker at WordPress meetups and WordCamps and has been featured on podcasts such as The Kim Doyal Show, and The Out Entrepreneur with Rhodes Perry.
Her latest project is Content Bootcamp, a 10-week online intensive to teach overwhelmed entrepreneurs how to create and use content as an asset that saves time and sells for you.
When she’s not working, she can be found enjoying time at home with her wife, two cats, and Vizsla puppy, reading dead-tree books, riding one of her five bikes, or enjoying the postcard vistas of the state of Oregon.
https://karveldigital.com (https://karveldigital.com)
http://kronda.com (http://kronda.com)
Tools: https://karveldigital.com/tools (https://karveldigital.com/tools)
Connect with Kronda on Social Media:
https://facebook.com/karveldigital (https://facebook.com/karveldigital)
http://twitter.com/karveldigital (http://twitter.com/karveldigital)
https://www.linkedin.com/in/krondaadair (https://www.linkedin.com/in/krondaadair)
We've all heard, do the work you love, the money will follow. But do you believe it? Do you really believe it? Even if you run your own business are you doing what it takes to flourish and get paid? Or do you hold back your true talents because deep down you think there's NO WAY you could make money doing what you love? Craig Tennant will help you get out of the rat race and make more than enough money doing what you really love.
About Craig Tennant
Craig Tennant is passionate about training and supporting successful professionals to get out of the rat race and to make more than enough money doing what they REALLY love. He worked in the corporate world consulting for Finance and Technology executives for over 3 decades and has trained and supported thousands of individuals and over 75 groups to connect with their purpose. Today Craig brings his passion and experience to help people connect with and bring their biggest vision to reality.
Engaging Breakthroughs: https://www.engagingbreakthroughs.com/
People and Things We Mention
Digital Distractions eBook: https://www.jenmcfarland.com/ebooks/
Office Space: Case of the Mondays: https://youtu.be/uiik3zS4y4I
"I say, follow your bliss and don’t be afraid, and doors will open where you didn’t know they were going to be." - Joseph Campbell, The Hero with a Thousand Faces (The Collected Works of Joseph Campbell) (https://amzn.to/2Cmxvqd)
"The mass of men lead lives of quiet desperation." - Henry David Thoreau, Walden (https://amzn.to/2O6EjwR)
Vulnerability TED Talk, Brene Brown, "The Power of Vulnerability": https://www.ted.com/talks/brene_brown_on_vulnerability
After two blockbuster interviews with Senta Scarborough and Gerald Jones, Jen and Liz recover from a taco emergency to discuss what it's like to podcast for a year, how freaking awesome our listeners are, and what's in store for the next 52 shows. Oh, and we also live-streamed the recording on Facebook and IGTV, which led to some serious high hilarity.
Jen's Digital Distrations eBook: https://www.jenmcfarland.com/ebooks/ (https://www.jenmcfarland.com/ebooks/)
Facebook Live link: https://www.facebook.com/jensmcfarland/videos/317002508951148/ (https://www.facebook.com/jensmcfarland/videos/317002508951148/)
Tacoma, WA (is not code for taco coma): https://en.wikipedia.org/wiki/Tacoma,_Washington (https://en.wikipedia.org/wiki/Tacoma,_Washington)
Zoom H6: https://amzn.to/2XG52Vx (https://amzn.to/2XG52Vx)
Chatcolab: https://www.chatcolab.org/ (https://www.chatcolab.org/)
Tim McCain episode: https://www.jenmcfarland.com/transformational-journey-make-you-better-leader/ (https://www.jenmcfarland.com/transformational-journey-make-you-better-leader/)
Brian Fowlie episode: https://www.jenmcfarland.com/how-to-release-yourself-from-limitations-with-brian-fowlie/ (https://www.jenmcfarland.com/how-to-release-yourself-from-limitations-with-brian-fowlie/)
Wayne’s World - camera one, camera two: https://getyarn.io/yarn-clip/74817417-548a-4325-aceb-c70605434402 (https://getyarn.io/yarn-clip/74817417-548a-4325-aceb-c70605434402)
Tea Time with Tajuana: http://teatimewithtajuana.libsyn.com/ (http://teatimewithtajuana.libsyn.com/)
Women with Moxie: https://www.womenwithmoxie.com/ (https://www.womenwithmoxie.com/)
eWomen Network: https://www.ewomennetwork.com/page/homepage (https://www.ewomennetwork.com/page/homepage)
Tanner Campbell, Portland Pod: https://portlandpod.com/who-are-we/ (https://portlandpod.com/who-are-we/)
Gerald Jones, CPLP is an experienced leader, coach, speaker, and training facilitator with over 18 years of experience building and mentoring higher performance teams. He has been producing business-focused audio content (podcasts) since 2017.
In addition to his podcast (Buy Black Podcast | The Voice of Black Business) he has been a guest on a variety of other shows. Gerald is a captivating public speaker with a unique ability to explain complex ideas clearly and concisely. He also interviews seasoned business owners in a manner that helps them share their knowledge and experience with a general audience.
In February 2018, Gerald was requested to deliver the keynote presentation at the Establishing Sustainable Connections Building Black Wealth Seminar in Sioux Falls, SD. In June, he was asked to return as a guest instructor for the Conscious Youth Solutions Youth League Apprenticeship Program.
How to contact Gerald Jones:
Free Business Owner Assessment: "From Self-Employed to CEO: How Close Are You" https://www.dopebusinessplan.com/ceo (https://www.dopebusinessplan.com/ceo)
Free eBook: "5 Low-Cost Automation Tools to Transform Your Small Business" https://www.dopebusinessplan.com/getthebook (https://www.dopebusinessplan.com/getthebook)
Free Training: "From Self-Employed to CEO: How Close Are You" https://www.dopebusinessplan.com/iwantin (https://www.dopebusinessplan.com/iwantin)
Follow Me on Social - Facebook / Twitter / Instagram / LinkedIn: @gwjonesii https://facebook.com/gwjonesii (https://facebook.com/gwjonesii )https://twitter.com/gwjonesii (https://twitter.com/gwjonesii) https://instagram.com/gwjonesii (https://instagram.com/gwjonesii )https://linkedin.com/in/gwjonesii (https://linkedin.com/in/gwjonesii)
Listen to Buy Black | The Voice of Black Business: https://appurl.io/jnj6a662 (https://appurl.io/jnj6a662)
People and Things We Mention:
Two Days, Two Deaths: The Police Shootings Of Alton Sterling And Philando Castile: https://www.npr.org/sections/codeswitch/2016/07/07/485078670/two-days-two-deaths-the-police-shootings-of-alton-sterling-and-philando-castile (https://www.npr.org/sections/codeswitch/2016/07/07/485078670/two-days-two-deaths-the-police-shootings-of-alton-sterling-and-philando-castile)
Dr. Claud Anderson: http://www.harvestinstitute.org/ (http://www.harvestinstitute.org/)
Black Wall Street: The African American Haven That Burned and Then Rose From the Ashes: https://www.theringer.com/2018/6/28/17511818/black-wall-street-oklahoma-greenwood-destruction-tulsa (https://www.theringer.com/2018/6/28/17511818/black-wall-street-oklahoma-greenwood-destruction-tulsa)
Local Color: https://www.opb.org/television/programs/local-color/ (https://www.opb.org/television/programs/local-color/)
What Can Be Done to Get More Funding for Black Women-Led Startups?: https://afrotech.com/what-can-be-done-to-get-more-funding-for-black-women-led-startups (https://afrotech.com/what-can-be-done-to-get-more-funding-for-black-women-led-startups)
Harvard's Implicit Bias tests: https://implicit.harvard.edu/implicit/takeatest.html (https://implicit.harvard.edu/implicit/takeatest.html)
Example of light sentencing for a white guy rapist: https://fox5sandiego.com/2018/05/25/businessman-pleads-no-contest-to-statutory-rape-of-5-year-old-is-sentenced-to-just-90-days-of-house-arrest/ (https://fox5sandiego.com/2018/05/25/businessman-pleads-no-contest-to-statutory-rape-of-5-year-old-is-sentenced-to-just-90-days-of-house-arrest/)
Another example of light sentencing for a white guy rapist: https://www.thecut.com/2018/12/ex-frat-president-accused-of-rape-only-has-to-pay-usd400-fine.html (https://www.thecut.com/2018/12/ex-frat-president-accused-of-rape-only-has-to-pay-usd400-fine.html)
(Yes, I know light sentencing doesn't happen all the time. It does happen a lot.)
Senta Scarborough was nominated for an Emmy®️ for her production work at E! News for a piece about Joan Rivers. Whether it's producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in Senta's bones. You're not going to want to miss this week's podcast — our 50th episode!!
Meet Storytelling Expert Senta Scarborough
Senta Scarborough is an award-winning journalist and Emmy-nominated producer. She is the founder of Sentamatic Media focusing primarily on screenwriting, journalism and non-fiction projects. Her work has appeared in Adweek, Into, USA Today, E! News, US Weekly Magazine and Asheville Poetry Review, among others. She currently serves on the board of directors for the National Gay and Lesbian Journalist’s Association. Senta holds her MFA in Creative Writing and Writing for the Performing Arts from the University of California Riverside/Palm Desert. She lives in Los Angeles with her wife, Katie, and their dog, Sadie.
You can reach Senta via her website, Sentamatic Media: https://sentamaticmedia.com/ (https://sentamaticmedia.com/)
Find Senta on social media
Twitter: https://www.twitter.com/sentascar/ (https://www.twitter.com/sentascar/)
Instagram: https://www.instagram.com/sentascar/ (https://www.instagram.com/sentascar/)
Senta's Online Screenwriting Classes: https://www.penandpaperwritingworkshops.com/products?category=Screenwriting (https://www.penandpaperwritingworkshops.com/products?category=Screenwriting)
Equity Corner: Slavery is a thing. In fact, it's THE THING that caused the Civil War
Don't let anyone tell you the Civil War was a 'states' rights' issue.
The Civil War was fought over slavery. Period. Any other explanation is a whitewashing of the facts.
Here's a quote from Alexander Stephens, Vice President of the Confederacy:
“Our new government is founded upon exactly the opposite idea; its foundations are laid, its corner- stone rests, upon the great truth that the negro is not equal to the white man; that slavery subordination to the superior race is his natural and normal condition.” - Alexander Stephens, The Corner-Stone Speech, 1861 (https://dontknowmuch.com/2017/11/slavery-was-the-corner-stone-civil-war-primary-documents/ (https://dontknowmuch.com/2017/11/slavery-was-the-corner-stone-civil-war-primary-documents/))
This disgusting speech leaves little doubt that the Civil War was about slavery, first and foremost.
We've got some work to do. As Senta said, schools teach it as a states' rights issue. And unfortunately, it's working. According to the Pew Research Center, more people think the main cause of the Civil War is states' rights - 48% - rather than slavery - 38%. (http://www.people-press.org/2011/04/08/civil-war-at-150-still-relevant-still-divisive/ (http://www.people-press.org/2011/04/08/civil-war-at-150-still-relevant-still-divisive/))
More Civil War facts: https://www.battlefields.org/learn/articles/civil-war-facts (https://www.battlefields.org/learn/articles/civil-war-facts)
This week talk about the true costs and benefits of all of these digital tools that we use. I call it digital trade-offs. Are you getting just as much out of your screen time as you’re putting in? In the second segment, we talk about how sometimes the biggest gift, is you. And finally, we’re introducing a new segment called equity corner. Because it’s time for white folks to start having honest conversations about race.
Segment One: Screen Time & Digital Trade-Offs
I’m suggesting that the entire model for social media is meant to distract and to annoy and to make you check how many likes you have.
How much support are you getting from this digital community? Is it connecting you in any sort of meaningful way?
If you’re using social media for your business it’s important to know it’s pay to play. You’re renting space from social media landlords who rent space to large corporations who can pay a lot of money. It takes a special kind of magic to be going viral on social media anymore.
So the questions I have are:
Is your digital life operating in a supportive model meaning is it supporting your goals
Is it supporting your core key work?
Or is your digital life operating in a servant model, meaning, are you serving the digital beast?
I mispronounced Cal Newport’s name a couple of times. It’s Newport, not Northrup
Deep Work, Cal Newport: https://amzn.to/2X8S6qR (https://amzn.to/2X8S6qR)
Digital Minimalism, Cal Newport: https://amzn.to/2Eg6s1g (https://amzn.to/2Eg6s1g)
Digital Trade-offs ebook: https://www.jenmcfarland.com/digital-trade-offs/ (https://www.jenmcfarland.com/digital-trade-offs/)
Freedom distraction-free app: https://freedom.refersion.com/c/576cdd (https://freedom.refersion.com/c/576cdd)
Boomerang for Gmail: https://www.boomeranggmail.com/ (https://www.boomeranggmail.com/)
Segment Two: You Are A Gift
When we realize and recognize each other’s talents and treasures something extraordinary happens.
It’s also important to remember the gifts we have within ourselves.
That’s part of what makes us all a gift to one another is that ability to see a friend who’s struggling or to recognize the struggle within ourselves and pull ourselves back and help our friends excel and be the best that they can be because it makes us all greater. And sometimes it’s just seeing what a gift we are.
Segment Three: Grandfathered In
This week we’re introducing a new segment to the show called Equity Corner. What’s Equity Corner?
It’s intended to raise awareness around the issues of the day including words and phrases we might think twice before using.
It’s a look at not only current events, but also history, so we can consider the unintended consequences and harm our words cause, including whether it’s a history we want to repeat.
This week we look at the phrase “grandfathered in.”
The Racist Origins of “Being Grandfathered In”: https://www.copyediting.com/the-racist-origins-of-being-grandfathered-in/ (https://www.copyediting.com/the-racist-origins-of-being-grandfathered-in/)
Grandfather clause: https://en.wikipedia.org/wiki/Grandfather_clause (https://en.wikipedia.org/wiki/Grandfather_clause)
Corporate psychologist and mindfulness expert Patricia Thompson, Ph.D., helps us bridge the gaps between leadership, work-life balance, and mindfulness. If you've ever questioned why 'soft skills' matter, you won't wonder again after this interview.
Things We Mention
Patricia Thompson, Ph.D., Silver Lining Psychology (leadership quiz): https://silverliningpsychology.com/
Executive Mindfulness Online Course (includes a link to the quiz): https://www.executivemindfulness.org/ (https://www.executivemindfulness.org/)
Patricia Thompson, Ph.D.'s book: The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself: https://amzn.to/2t5EYoD (https://amzn.to/2t5EYoD)
Google's Project Aristotle: https://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html (https://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html)
About Patricia Thompson, Ph.D.
Patricia Thompson, Ph.D. is a corporate psychologist and founder of Silver Lining Psychology, a management consulting firm devoted to helping organizations to achieve better results by applying psychological principles. During her 15+ years of consulting experience, she has worked with clients such as The Home Depot, Chick-Fil-A, SunTrust Banks, The United Way, Habitat for Humanity, Baylor Scott & White Health, Children’s Healthcare of Atlanta, and many others, assisting them with executive coaching, teambuilding, leadership development, and enhancing emotional intelligence through mindfulness. She is also the author of The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself, and the creator of the Executive Mindfulness Online Course, a self-paced course to teach professionals about how to apply mindfulness practices in the workplace. Her work has been featured in The Harvard Business Review, Forbes, Fast Company, Entrepreneur, Business Insider, Inc. and many others.
Connect with Patricia Thompson, Ph.D.
LinkedIn: https://www.linkedin.com/in/patricia-thompson-phd-4b308b1/ (https://www.linkedin.com/in/patricia-thompson-phd-4b308b1/)
Twitter: https://twitter.com/Patricia_ATL/ (https://twitter.com/Patricia_ATL/)
Facebook: https://www.facebook.com/Silver-Lining-Psychology-LLC-515835171782522/ (https://www.facebook.com/Silver-Lining-Psychology-LLC-515835171782522/)
Instagram: https://www.instagram.com/psychologysilverlining/ (https://www.instagram.com/psychologysilverlining/)
Negative thoughts and images are so intrusive. They can take over our lives until we see nothing else. Learn how Jen turned her thoughts, experiences, and health around by taking one simple step.
Things we mention:
Jen's Idaho Vandals tennis shoes: https://lutistore.com/products/idaho-vandals-sneakers?variant=15894214049856 (https://lutistore.com/products/idaho-vandals-sneakers?variant=15894214049856)
8-track tapes: https://en.wikipedia.org/wiki/8-track_tape (https://en.wikipedia.org/wiki/8-track_tape)
Captain and Tennille: https://en.wikipedia.org/wiki/Captain_%26_Tennille (https://en.wikipedia.org/wiki/Captain_%26_Tennille)
How to Connect with Jen
LinkedIn: https://linkedin.com/in/jensmcfarland (https://linkedin.com/in/jensmcfarland)
Twitter: https://twitter.com/jensmcfarland (https://twitter.com/jensmcfarland)
Facebook: https://facebook.com/jensmcfarland (https://facebook.com/jensmcfarland)
Instagram: https://instagram.com/thirdpaddle (https://instagram.com/thirdpaddle)
We talk about the government shutdown, and real-life examples of how it's affecting people who work for the federal government - and people who don't. We also talk about how not having control over a basic thing like when you're going to get paid can cause catastrophizing and black and white thinking. Then we close out to talk about how we can get more compassionate politicians to help us avoid this mess in the first place.
Where Are All the Blue-Collar Candidates? http://www.takepart.com/article/2014/09/18/blue-collar-candidates (http://www.takepart.com/article/2014/09/18/blue-collar-candidates)
Want Congress to look more like the people it serves? https://www.washingtonpost.com/powerpost/want-congress-to-look-more-like-the-people-it-serves-provide-member-housing-pay-staff-more/2018/11/23/13783ef6-ef4c-11e8-8679-934a2b33be52_story.html?utm_term=.d2444b30b382 (https://www.washingtonpost.com/powerpost/want-congress-to-look-more-like-the-people-it-serves-provide-member-housing-pay-staff-more/2018/11/23/13783ef6-ef4c-11e8-8679-934a2b33be52_story.html?utm_term=.d2444b30b382)
Today, we talk body love with Lucia Pavone is an international speaker, instructor of the art of sensuality, with an emphasis on full body orgasm. Tired of feeling like you're too much or not enough? Learn why getting to know your body (and love the body you're in) is the key to happiness.
Connect with Lucia Pavone
5 Luscious Love Tips to Connect to Your Sensual Self: http://bit.ly/LusciousTipsGift (http://bit.ly/LusciousTipsGift) Facebook: https://www.facebook.com/lusciousluciapavone/ (https://www.facebook.com/lusciousluciapavone/) Twitter: https://twitter.com/life_luscious (https://twitter.com/life_luscious) Instagram: https://www.instagram.com/lusciousluciapavone/ (https://www.instagram.com/lusciousluciapavone/) Website: http://www.lusciouslovelife.us/ (http://www.lusciouslovelife.us/)
People and Things We Mention
Dr. Ruth Westheimer: https://en.wikipedia.org/wiki/Ruth_Westheimer (https://en.wikipedia.org/wiki/Ruth_Westheimer) O.school: https://www.o.school/ (https://www.o.school/) Clitoris Discovered in 1998: http://projects.huffingtonpost.com/cliteracy (http://projects.huffingtonpost.com/cliteracy) Gina Hatzis: http://ginahatzis.com/ (http://ginahatzis.com/)
About Lucia Pavone
Lucia Pavone is an international speaker, instructor of the art of sensuality, with an emphasis on full body orgasm. Lucia is a pleasure instigator. She supports those who identify as women to connect to their sensuality, love the body they are in and have a sex life worth bragging about.
Her journey of sexual emancipation began over 16 years ago when she took her first sensuality course. Quickly realizing the pursuit of pleasure was her calling, she became a dedicated researcher of communication, relationships and sensuality. Busting through the limitations put on a woman’s orgasm, she’s experienced over 6,000 hours of Deliberate Embodied Orgasm (full body, extended orgasm).
Lucia has been featured on the Ignite Intimacy podcast, Taboo Talk, Performers Creative Lab Podcast, and discoverHER radio, as well as been featured in medium.com and bustle.com. For the past 2 years, she’s hosted a weekly livestream on OSchool, a pleasure based sex education website, as seen in Forbes, Huffington Post, Glamour and recently went viral on NOW THIS.
Lucia believes that by experiencing the universe through sensual gratification, pleasurable communication, and a woman's orgasm, life has infinite possibilities.
*Jen McFarland is a business systems expert, podcaster, and blogger. She’s helped hundreds of businesses and thousands of podcast listeners make better business decisions. Jen’s passion is helping women-owned businesses get the growth tools they need to meet their 3-5 year business goals.
Are you starting a business? Confused about how to grow? Check out my favorite business growth tools https://www.jenmcfarland.com/picks/ (https://www.jenmcfarland.com/picks/)
Today I interview Jen Rozenbaum. We talk about what it means to be shamelessly feminine, and how overcoming fear comes down to putting things into perspective while practicing presence over perfection.
About Jen Rozenbaum
Jen Rozenbaum embraces her femininity while allowing women to embrace their own. By daring her clients to shed their clothes, they begin to shed their inhibitions. In the last nine years, Jen has found a burgeoning audience in the intimate photography market and is now sharing her shamelessly feminine movement with women worldwide. She proves that you can own your world if you live fearlessly, think audaciously and act spontaneously.
Connect with Jen Rozenbaum
Website
http://www.JenRozenbaum.com (http://www.JenRozenbaum.com)
http://www.ShamelesslyFeminine.com (http://www.ShamelesslyFeminine.com)
LinkedIn URL
https://www.linkedin.com/in/jennifer-rozenbaum-0ba705a5/ (https://www.linkedin.com/in/jennifer-rozenbaum-0ba705a5/)
Facebook URL
https://www.facebook.com/JenniferRozenbaum (https://www.facebook.com/JenniferRozenbaum)
Twitter URL
http://www.twitter.com/jenrozenbaum (http://www.twitter.com/jenrozenbaum)
YouTube URL
http://www.youtube.com/jenrozenbaum (http://www.youtube.com/jenrozenbaum)
Liz gets her own podcast (and I'm her FIRST guest!!), Jen gets a new website with awesome business recommendations, and we talk about the next evolution. Are you ready?
Word of the Week podcast: https://anchor.fm/liz-zirk (https://anchor.fm/liz-zirk)
New website: https://www.jenmcfarland.com (https://www.jenmcfarland.com)
Jen's Picks: https://www.jenmcfarland.com/picks/ (https://www.jenmcfarland.com/picks/)
For the first 40 episodes, we’ve spent a lot of time talking about different trends, tactics, and methods for improving your business.
You might say we’ve worked together on your business.
This episode kicks off our women’s series. It’s an acknowledgment that we are complex human beings. And there are so many different ways we can be stuck.
We are not defined by our businesses; nor can we control outside forces. It’s also impossible to lead a siloed existence where our actions are governed by our business.
Basically, we’re not robots.
Today we talk about the importance of advocating for what you need. We talk about it through a progressive lens, but the message is clear that all women need a seat at the table regardless of race, politics or sexual orientation.
So sit back, relax, and kick off 2019 with a couple of blue girls from rural red states who talk about overcoming fear, imperfect advocacy, standing up for truth and equity, being vulnerable, and the importance of communication.
About Melissa Bird
As a writer, professor, life coach, and fiery public speaker, Dr. Melissa Bird creates the genesis for a new brand of leadership.
When she’s not building her public speaking Empire, she can be found reading trashy novels, drinking fine whiskey, playing mom to three delicious humans, and loving her punk rock scientist James Thomas Kelly.
Get her FREE handbook 5 Can't-Miss Steps to Finding Your Voice (https://birdgirlindustries.com/free-resources/ (https://birdgirlindustries.com/free-resources/)) and learn how to awaken your inner revolutionary trailblazer and engage in the quest for justice.
You can also connect with Missy at https://birdgirlindustries.com and on Facebook, Twitter, and Instagram @birdgirl1001
Fanning the Flames Online: https://birdgirlindustries.com/fanning-the-flames-online-social-justice-training/ (https://birdgirlindustries.com/fanning-the-flames-online-social-justice-training/)
Melania Trump defends red Christmas trees that have Twitter crying 'Handmaid's Tale': https://www.usatoday.com/story/life/entertainthis/2018/11/26/white-house-christmas-handmaids-tale/2120935002/ (https://www.usatoday.com/story/life/entertainthis/2018/11/26/white-house-christmas-handmaids-tale/2120935002/)
We go behind-the-scenes of some of our favorite interviews, and Liz interviews Jen. Sit back and relax, learn about the Vandal Lounge, Booker, coffee roasting in Italy, and what it's like to work with Jen.
Episode #19: How to Release Yourself from Limitations with Brian Fowlie: https://jenmcfarland.com/how-to-release-yourself-from-limitations-with-brian-fowlie/ (https://jenmcfarland.com/how-to-release-yourself-from-limitations-with-brian-fowlie/)
Episode #35: Vulnerability and Imposter Syndrome with Allison Kinnear: https://www.jenmcfarland.com/vulnerability-and-imposter-syndrome/ (https://www.jenmcfarland.com/vulnerability-and-imposter-syndrome/)
Episode #23: How to Be a Productive Leader with Sally Foley-Lewis: https://www.jenmcfarland.com/how-to-be-a-productive-leader-with-sally-foley-lewis/ (https://www.jenmcfarland.com/how-to-be-a-productive-leader-with-sally-foley-lewis/)
Shiny object syndrome (SOS). It’s a thing. A thing you can avoid. You know all those apps and tools you bought on Black Friday? Do you know how you’re going to use them? How to stay on task with your plan, including resources and budgeting.
Link to Heart & Hustle podcast where Jen will be appearing: http://www.paulettereesdenis.com/blog/heart-and-hustle-visionary-healers-movers-and-shakers-a-video-and-podcast-series-3/ (http://www.paulettereesdenis.com/blog/heart-and-hustle-visionary-healers-movers-and-shakers-a-video-and-podcast-series-3/)
Burning your business plan is the latest craze. We talk about why having and using a business plan helps you get clarity, align your goals, and set revenue targets to help you stay on track. Sandra Hughes also recommends building your business as a side hustle. Listen to this episode to learn why and how.
About Sandra Hughes:
Sandra has an MBA from Santa Clara University with a concentration in Leading People and Organizations. She is a member of the International Coaching Federation, ICF, and received her CPCC at the Coaches Training Institute.
She received her BA in Political Science from Wellesley College. Much of her professional experience, especially at Gap, Inc., was mentoring women and men. What gives her the most satisfaction from her previous career is where the people that she hired and mentored are today!
Today she is passionate about creating a supportive environment for aspiring and early stage entrepreneurs. With over 30 plus years she has become quite skilled in strategic planning, complex negotiations, hiring, mentoring and building relationships inside and outside of organizations. She knows how to create ‘something’ from ‘nothing’ and how to "get the job done." Sandra has done this on an international level and has a lot of experience with asking the right questions to understand the problems before strategizing the best solutions.
How to Contact Sandra:
Company Website: Life Reinvented: https://lifereinvented.com (https://lifereinvented.com)
Unlock Your Business Genius Home Study Course: https://courses.lifereinvented.com/ (https://courses.lifereinvented.com/)
Complimentary Clarity Call: https://app.acuityscheduling.com/schedule.php?owner=13049442 (https://app.acuityscheduling.com/schedule.php?owner=13049442)
Facebook: https://www.facebook.com/lifereinventedsandrahughes/ (https://www.facebook.com/lifereinventedsandrahughes/)
Link to Heart & Hustle podcast where Jen will be appearing: http://www.paulettereesdenis.com/blog/heart-and-hustle-visionary-healers-movers-and-shakers-a-video-and-podcast-series-3/ (http://www.paulettereesdenis.com/blog/heart-and-hustle-visionary-healers-movers-and-shakers-a-video-and-podcast-series-3/)
How do small business owners and entrepreneurs differ? The differences affect things like goal-setting and decision making. We also talk about why the entrepreneurial spirit is important and how to engage with other effectively when exercising your entrepreneurial muscles.
References:
The Four Types of Entrepreneurship: http://casnocha.com/2011/02/the-four-types-of-entrepreneurship.html (http://casnocha.com/2011/02/the-four-types-of-entrepreneurship.html)
5 Characteristics of Entrepreneurial Spirit: https://www.inc.com/matt-ehrlichman/5-characteristics-of-entrepreneurial-spirit.html (https://www.inc.com/matt-ehrlichman/5-characteristics-of-entrepreneurial-spirit.html)
How To Build An Entrepreneurial Mindset In Your Organization & Yourself: https://www.linkedin.com/pulse/how-build-entrepreneurial-mindset-your-organization-yourself-onesto (https://www.linkedin.com/pulse/how-build-entrepreneurial-mindset-your-organization-yourself-onesto)
Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important. https://www.entrepreneur.com/article/233919 (https://www.entrepreneur.com/article/233919)
Jen and Liz riff on the Oxford Dictionary’s words of the year, including the short list. What do these words say about how we treat women, people of color and other marginalized groups? How can we begin to bridge these gaps?
Show Notes:
Oxford Dictionary’s “Word of the Year 2018” https://en.oxforddictionaries.com/word-of-the-year/word-of-the-year-2018 (https://en.oxforddictionaries.com/word-of-the-year/word-of-the-year-2018)
Oxford Dictionary’s “Word of the Year 2018: shortlist” https://en.oxforddictionaries.com/word-of-the-year/shortlist-2018 (https://en.oxforddictionaries.com/word-of-the-year/shortlist-2018)
Flatbill caps https://www.urbandictionary.com/define.php?term=Flatbill (https://www.urbandictionary.com/define.php?term=Flatbill)
Are You Being Served? https://en.wikipedia.org/wiki/Are_You_Being_Served%3F (https://en.wikipedia.org/wiki/Are_You_Being_Served%3F)
Blackadder https://en.wikipedia.org/wiki/Blackadder (https://en.wikipedia.org/wiki/Blackadder)
Brexit https://www.bbc.com/news/uk-politics-32810887 (https://www.bbc.com/news/uk-politics-32810887)
Fight Club https://www.youtube.com/watch?v=6pJC0FLA3Sk (https://www.youtube.com/watch?v=6pJC0FLA3Sk)
Allison Kinnear ‘Gaslighting’ Facebook live: http://voiceofherown.com/tonights-snack-how-to-avoid-gaslightingwarning-several-f-bombs-were-dropped-in-the-making-of-this-video/ (http://voiceofherown.com/tonights-snack-how-to-avoid-gaslightingwarning-several-f-bombs-were-dropped-in-the-making-of-this-video/)
“The woman who founded the ‘incel’ movement” https://www.bbc.co.uk/news/world-us-canada-45284455 (https://www.bbc.co.uk/news/world-us-canada-45284455)
This episode is all about gratitude. Not Thanksgiving style, everyday style. We talk about how gratitude makes you a better leader, starting with surrender and appreciating your own life so you can appreciate the people you work with and for.
Notes:
Jocko Podcast, “Good”: https://youtu.be/IdTMDpizis8 (https://youtu.be/IdTMDpizis8)
How Feeling Grateful Can Make You More Successful: https://www.forbes.com/sites/erikaandersen/2013/11/27/how-feeling-grateful-can-make-you-more-successful/#7a00f8dc2de7 (https://www.forbes.com/sites/erikaandersen/2013/11/27/how-feeling-grateful-can-make-you-more-successful/#7a00f8dc2de7)
A Little Thanks Goes a Long Way: Explaining Why Gratitude Expressions Motivate Prosocial Behavior: https://www.umkc.edu/facultyombuds/documents/grant_gino_jpsp_2010.pdf (https://www.umkc.edu/facultyombuds/documents/grant_gino_jpsp_2010.pdf)
How to Give a Meaningful “Thank You”: https://hbr.org/2013/02/how-to-give-a-meaningful-thank
Allison Kinnear shares her personal experiences with Imposter Syndrome on her journey to become a leader in the field. If you’ve ever felt like a fraud, it’s important to know you’re not alone, listen here to get lots of strategies to help you realize your power.
Imposter Syndrome Survival Guide: http://www.voiceofherown.com/guide (http://www.voiceofherown.com/guide)
Voice of Her Own: http://www.voiceofherown.com (http://www.voiceofherown.com)
Facebook: https://facebook.com/voiceofherown (https://facebook.com/voiceofherown)
LinkedIn: https://www.linkedin.com/in/allison-kinnear-ba376091/ (https://www.linkedin.com/in/allison-kinnear-ba376091/)
YouTube: https://www.youtube.com/channel/UCgvlwyEL7yaVxX78JwDqp2A (https://www.youtube.com/channel/UCgvlwyEL7yaVxX78JwDqp2A)
Margaret J. Wheatley, Who Do We Choose To Be?: Facing Reality, Claiming Leadership, Restoring Sanity:https://amzn.to/2yJRcpd ( https://amzn.to/2yJRcpd)
Margaret J. Wheatley, Perseverance: https://amzn.to/2CN3f9R (https://amzn.to/2CN3f9R)
Brene Brown, I Thought It Was Just Me (but it isn't): Making the Journey from "What Will People Think?" to "I Am Enough”: https://amzn.to/2CKLs33 (https://amzn.to/2CKLs33)
Brene Brown, The Power of Vulnerability: Teachings of Authenticity, Connection, and Courage: https://amzn.to/2pTcKf5 (https://amzn.to/2pTcKf5)
John Kabat-Zinn, Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life: https://amzn.to/2CMKYJU (https://amzn.to/2CMKYJU)
Amy Cuddy, Presence: Bringing Your Boldest Self to Your Biggest Challenges: https://amzn.to/2NIrPK3 (https://amzn.to/2NIrPK3)
The Confidence Code: The Science and Art of Self-Assurance---What Women Should Know: https://amzn.to/2NGSgzH (https://amzn.to/2NGSgzH)
Barbara McIntyre, photographer: https://www.barbaramcintyrephotography.com/ (https://www.barbaramcintyrephotography.com/)
Valerie Young, Imposter Syndrome: https://impostorsyndrome.com/ (https://impostorsyndrome.com/)
About Allison
It is my mission to support women in bringing out the best in themselves.
As I reconnected with myself, I was able to find my voice and step into a more embodied life. Other women noticed and, together, I have worked with hundreds of women supporting them in transforming their lives and finding their voice.
I believe that when women are connected to their feelings, bodies, and spirits in a positive way, our world will change for the better.
For over 22 years, I have worked with women as they navigate their vulnerabilities as children, mothers, daughters, employees and leaders. My career has been grounded in understanding human development, leadership, and team dynamics.
Today we continue our intuitive conversation with Sarah Hadley. Buckle your seatbelts as we talk about turning customers away, following your intuition, magic, and what would happen if Hermione Granger and Katniss Everdeen had a kid.
Mindful Energy: A Journey Of Transformation: https://amzn.to/2yG4KCm
What the Bleep Do We Know: http://whatthebleep.com/
Ron Weasley, Harry Potter: http://harrypotter.wikia.com/wiki/Ronald_Weasley
Hermione Granger, Harry Potter: http://harrypotter.wikia.com/wiki/Hermione_Granger
Katniss Everdeen, Hunger Games: http://thehungergames.wikia.com/wiki/Katniss_Everdeen
Pod Murphy: https://amzn.to/2CiVesb
About Sarah
Sarah is a reformed hood rat, who has made it to the suburbs. She reads Tarot, writes books, and tries her hardest not to cuss at the bus stop. She is on a quest to normalize every day magic.
You can connect with her:
Twitter: https://twitter.com/hadleychronicle
Instagram: https://www.instagram.com/hadleysarah/
Today we talk books, magic, energy, and ghosts — just in time for Halloween. Join Jen and Sarah Hadley for an interview about her transformation from an Occupational Therapist to a business owner. Part 1 of 2.
Notes and Links:
- Pod Murphy: https://amzn.to/2CiVesb
- Cyndi Dale, Subtle Body: An Encyclopedia of Your Energetic Anatomy: https://amzn.to/2EmNdFb
- Cyndi Dale, Energetic Boundaries: How to Stay Protected and Connected in Work, Love, and Life: https://amzn.to/2J0bpvI
- Occupational Therapist: https://en.wikipedia.org/wiki/Occupational_therapist
About Sarah
Sarah is a reformed hood rat, who has made it to the suburbs. She reads Tarot, writes books, and tries her hardest not to cuss at the bus stop. She is on a quest to normalize everyday magic.
You can connect with her:
Twitter: https://twitter.com/hadleychronicle
Instagram: https://www.instagram.com/hadleysarah/
Learn about social media — what it means to get out there and be the face of an organization, strategies and tactics, and the do’s and don’t’s of engagement.
Social Bee: https://socialbee.io/ (https://socialbee.io/)
Yellow Dog Consulting: https://yellowdogconsulting.com/ (https://yellowdogconsulting.com/)
Sarah Hadley “Dear Brenda, We Need to Talk”: https://medium.com/@sarahhadleywrites/dear-brenda-we-need-to-talk-ad1310be4ecd (https://medium.com/@sarahhadleywrites/dear-brenda-we-need-to-talk-ad1310be4ecd)
Pew Research Center, Social Media Use in 2018: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/ (http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/)
Pew Research Center, Social Media Fact Sheet: http://www.pewinternet.org/fact-sheet/social-media (http://www.pewinternet.org/fact-sheet/social-media)
About Jen:
Jen McFarland is a business owner, business advisor, podcaster, blogger, and project turnaround artist. She’s helped hundreds of businesses and thousands of podcast listeners make better business decisions. Jen’s passion is helping women business owners overcome leadership and technology struggles.
Free eBook Offer: https://leadatanylevel.com/bookstore/network-beyond-bias-book/free-ebook-offer/ (https://leadatanylevel.com/bookstore/network-beyond-bias-book/free-ebook-offer/)
Network Beyond Bias: https://amzn.to/2RAV8l2 (https://amzn.to/2RAV8l2)
Lead at Any Level LLC: https://leadatanylevel.com/ (https://leadatanylevel.com/)
LinkedIn: https://www.linkedin.com/company/leadatanylevel/ (https://www.linkedin.com/company/leadatanylevel/)
Twitter: https://twitter.com/leadatanylevel (https://twitter.com/leadatanylevel)
On this episode we talk about how to communicate with IT staff and technical freelancers like web developers. We all know communication is one of the more important soft skills to have. But how do you talk to someone whose skills and perspective you might not understand? We’ll talk about how techies think, a techie’s work environment, and how gender plays a role.
What is the Me Too Movement? How has it changed? What does #metoo mean for Business? Me too has been in the news a lot — we talk about the issues and how business is slowly changing as a result.
References:
American business and #MeToo: https://www.economist.com/business/2018/09/27/american-business-and-metoo (https://www.economist.com/business/2018/09/27/american-business-and-metoo)
MeToo Now Means Business: https://www.forbes.com/sites/avivahwittenbergcox/2018/04/30/metoo-now-means-business/#4fddf992c236 (https://www.forbes.com/sites/avivahwittenbergcox/2018/04/30/metoo-now-means-business/#4fddf992c236)
NOW WHAT? Social media has created a remarkable moment for women, but is this really the end of the harassment culture?: https://hbr.org/cover-story/2018/01/now-what (https://hbr.org/cover-story/2018/01/now-what)
Me Too Movement: https://metoomvmt.org/ (https://metoomvmt.org/)
The woman behind ‘Me Too’ knew the power of the phrase when she created it — 10 years ago: https://www.washingtonpost.com/news/the-intersect/wp/2017/10/19/the-woman-behind-me-too-knew-the-power-of-the-phrase-when-she-created-it-10-years-ago/?noredirect=on&utm_term=.ab0eb0785245 (https://www.washingtonpost.com/news/the-intersect/wp/2017/10/19/the-woman-behind-me-too-knew-the-power-of-the-phrase-when-she-created-it-10-years-ago/?noredirect=on&utm_term=.ab0eb0785245)
There are only 25 women CEOs in the Fortune 500 — here's the full list: https://www.businessinsider.com/fortune-500-companies-women-ceos-2018-8 (https://www.businessinsider.com/fortune-500-companies-women-ceos-2018-8)
The Number of Black CEOs at Fortune 500 Companies Is at Its Lowest Since 2002: http://fortune.com/2018/02/28/black-history-month-black-ceos-fortune-500/ (http://fortune.com/2018/02/28/black-history-month-black-ceos-fortune-500/)
Protect Female Farmworkers: https://www.nytimes.com/2016/01/19/opinion/how-to-protect-female-farmworkers.html (https://www.nytimes.com/2016/01/19/opinion/how-to-protect-female-farmworkers.html)
Generational differences: http://www.wmfc.org/uploads/GenerationalDifferencesChart.pdf (http://www.wmfc.org/uploads/GenerationalDifferencesChart.pdf)
Statistics on the Purchasing Power of Women: https://girlpowermarketing.com/statistics-purchasing-power-women/ (https://girlpowermarketing.com/statistics-purchasing-power-women/)
Jen interviews Kalyna Miletic to discuss digital entrepreneurship (AKA digital nomad), digital strategy, the importance of non-negotiables and how she's created the life of her dreams as a road warrior traveling and working globally.
❤️🤓🎧This week's episode of the Third Paddle podcast is all about building the life and business of your dreams on the road. Have you ever wanted to work from home? Are you ready to be location independent? A digital entrepreneur? 😀🤩Get ready for an honest discussion of what it's like to be working from all kinds of remote areas. You'll learn about the twists and turns and how vital it is to set your priorities and be grounded in your values — and then hold yourself to it. Kalyna Miletic shares so much good stuff. You don't want to miss this!
Kickstart Your Work: https://www.kickstartyourwork.com/ (https://www.kickstartyourwork.com/)
Kalyna’s Thailand Retreat: https://www.kickstartyourwork.com/freelancers-retreat-chiang-mai (https://www.kickstartyourwork.com/freelancers-retreat-chiang-mai)
Kalyna Miletic, Instagram: https://www.instagram.com/kalynamiletic (https://www.instagram.com/kalynamiletic)
Kalyna Miletic, Facebook: https://www.facebook.com/kalynakickstart/ (https://www.facebook.com/kalynakickstart/)
Mel Robbins, 5-Second Rule: https://melrobbins.com/blog/five-elements-5-second-rule/ (https://melrobbins.com/blog/five-elements-5-second-rule/)
About Kalyna:
Kalyna is the Founder of Kickstart Your Work, a storyteller and global explorer. She's coached over 1,500 hours with clients in 20 countries and started her first business at 19 years old. She’s been adventuring since 2014 visiting 25 countries and living in Aruba, Brazil, Indonesia, USA and Canada. Kalyna has a blast running an online business and believes feeling good at work needs to be the new normal. She loves yoga, Brazilian dance, trying new foods and searching for the world’s best beaches.
Jen discusses the power of curiosity in business and why perfectionism is a doctrine you need to lose if you really want to move your ideas forward.
References:
Why are we afraid of change? The science of uncertainty: https://www.unstuck.com/advice/afraid-change-science-uncertainty/ (https://www.unstuck.com/advice/afraid-change-science-uncertainty/)
Definition of perfectionism: https://www.merriam-webster.com/dictionary/perfectionism (https://www.merriam-webster.com/dictionary/perfectionism)
Why Imperfect Actions Make the Best Stories: http://www.danadobson.com/blog/imperfect-action (http://www.danadobson.com/blog/imperfect-action)
The Power Of Imperfect Action And Why Being A Perfectionist Is Killing Your Business: https://www.milesbeckler.com/the-power-of-imperfect-action/ (https://www.milesbeckler.com/the-power-of-imperfect-action/)
Harvard Business Journal on Curiosity: https://hbr.org/2018/09/curiosity (https://hbr.org/2018/09/curiosity)
Innovation is a Combination of Curiosity and Persistence: https://www.inc.com/molly-reynolds/innovation-is-a-combination-of-curiosity-and-persistence.html (https://www.inc.com/molly-reynolds/innovation-is-a-combination-of-curiosity-and-persistence.html)
A Culture of Curiosity Is the Key to Building a Company That Learns to Improve: https://www.entrepreneur.com/article/277456 (https://www.entrepreneur.com/article/277456)
About Jen McFarland
Jen McFarland has helped hundreds of businesses and thousands of podcast listeners make better technology decisions. She's nerdy enough to talk to the techies, but her real passion is helping nontechnical business owners. Jen's tech agnostic, research-based solutions deliver powerful results. Her clients have experienced up to 250% increases in web traffic, and a 98% reduction in data entry.
On this episode, Jen visits with Katie Collins to discuss the sales fears and obstacles that prevent women entrepreneurs from getting the best clients. Overcome those fears so you can attract who you want without compromising your rates.
About Katie Collins:
Katie Collins is a Sales and Strategy Business Coach who helps women Coaches and Wellness Practitioners overcome their fear of sales and talking about what they do so they can earn the income they pictured when they first got started in their practice.
Her expertise is in sales conversations, niche clarity, creating profitable packages, session pricing and writing program content. She's worked with over 200 clients thus far.
Katie is gifted with the ability to create a safe, nurturing space for clients to explore their limiting beliefs and transform their fears. She is trained in the Art of Feminine Presence and teaches both the BEING and the DOING aspects for business success.
She is the Founder of Katie Collins Coaching, LLC and Denver FEM Talks, a local networking community for women business owners who want to connect and learn in a fun environment. She has also led a sales team over the past 2 years, selling over $4 million in coaching packages.
Show Notes
Katie Collins: https://coachkatiecollins.com/ (https://coachkatiecollins.com/)
Katie Collins LinkedIn: https://www.linkedin.com/in/katie-collins-b196632/ (https://www.linkedin.com/in/katie-collins-b196632/)
Email: katie@coachkatiecollins.com
Cadillac Man, movie (1990): https://www.imdb.com/title/tt0099204/ (https://www.imdb.com/title/tt0099204/)
Lean In, Sheryl Sandberg: https://en.wikipedia.org/wiki/Lean_In (https://en.wikipedia.org/wiki/Lean_In)
On this episode, Jen visits with Benjamin Dell, Founder and CEO of MissingLettr and the MissingLetter Uppercase Conference. Benjamin provides a lot of insights into rapidly developing ideas and taking them to market.
MissingLettr: www.missinglettr.com
Uppercase Conference: www.missinglettr.com
Follow Benjamin Dell on Twitter: https://twitter.com/bendell (@bendell)
About Benjamin
Benjamin Dell is the Founder and CEO at Missinglettr. Missinglettr creates strategic, automated social media campaigns that drive traffic for an entire year. Leaving you to focus on what's really important. Benjamin is passionate about empowering businesses and brands with tools that help them succeed.
Benjamin is joining me today to discuss the Uppercase Conference, an online conference by Missinglettr dedicated to helping you learn, grow and transform your business. With over 100 speakers over 2 weeks, this is a conference you won’t want to miss.
On this episode, Jen visits with Brigette Iarrusso. She’s passionate about transforming how people and organizations approach leadership so it better reflects the collaborative environment we find outside of business. There are a lot of gems in here from a couple of leadership geeks - I think you’re going to love it!
Brigette Iarrusso: http://www.embracechange.us
Brigette Iarrusso, LinkedIn: https://www.linkedin.com/in/brigetteiarrusso/
Brigette is fired up about connecting and accelerating diverse purpose-driven entrepreneurs, business leaders and change agents to make an impact and make a living while remaining in balance and in service to people and planet.
She’s a curator of deep connections, networking opportunities and safe spaces to have authentic conversations about how to accelerate one another’s careers and projects.
Some of her favorite projects have included leading initiatives to promote civil society and economic development from the ground up in the developing world.
Working with local leaders to empower them to shift the social and economic condition of their communities. Recruiting and mentoring leaders from diverse sectors for multi-stakeholder change management initiatives that address the negative impacts of mining and extractive industries. And, building programs that support educators in helping children learn a second language and becoming global citizens that care about people beyond their borders.
Her work is grounded in emotional intelligence, a strong lens around equity and inclusivity and a deep commitment to intercultural communication and collaboration.
Sally is a dynamic and interactive presenter, MC, and much sought after facilitator and executive coach. Sally's clients rave about her because she leaves the audience equipped to take immediate positive action.
Join Jennifer as she interviews Sally Foley-Lewis. Sally is obsessed with productive leadership. We learn why it’s important to have a magnet in our heart, a compass in our head, and an oxygen mask as a reminder.
Sally Foley-Lewis: http://www.sallyfoleylewis.com/ (http://www.sallyfoleylewis.com/)
About Sally:
Sally boosts productivity by helping dedicated professionals to achieve their goals and master their leadership skills. Obsessed with productive leadership, Sally helps you achieve more, reduce stress and take back two hours per day!
It’s all about managing yourself: there's no such thing as time management, you need to master your self-leadership when it comes to having the success you want in your career, business and life.
Blending 20+ years of working with a diverse range of people and industries, in Germany, the UAE, Asia, and even outback Australia, with exceptional qualifications; a wicked sense of humour and an ability to make people feel at ease, she’s your first choice for mastering skills and achieving results.
Sally has written two books, her latest is The Productive Leader and she gives presentations and runs workshops to help people become Productive Leaders.
Sally is a dynamic and interactive presenter, MC, and much sought after facilitator and executive coach. Sally's clients rave about her because she leaves the audience equipped to take immediate positive action.
Jen shares the journey that led to Foster Growth and why she is so passionate about helping businesses owned by women and people of color.
Harvard's Implicit Bias Test - https://implicit.harvard.edu/implicit/ (https://implicit.harvard.edu/implicit/) Swell - https://swellpdx.com/ (https://swellpdx.com/) U.S. Peace Corps - https://www.peacecorps.gov/ (https://www.peacecorps.gov/) Portland State University, Hatfield School of Government - https://www.pdx.edu/hatfieldschool/home (https://www.pdx.edu/hatfieldschool/home) Oregon Public Broadcasting documentary, Local Color - https://watch.opb.org/video/opb-specials-local-color/ (https://watch.opb.org/video/opb-specials-local-color/)
Join Jennifer as she discusses recent podcast changes, the challenges of finding truth in business in a ‘post-truth’ world, and the impact of women-owned businesses and people of color on the economy and hiring.
Show Notes
Segment 1: Podcast Changes
• Third Paddle Podcast: http://www.thirdpaddle.com/ (www.thirdpaddle.com)
• Third Paddle listener call schedule: https://thirdpaddle.bookafy.com/service/listener-call (https://thirdpaddle.bookafy.com/service/listener-call)
• Third Paddle guest application: https://fostergrowth.tech/third-paddle-podcast-guest-application/ (https://fostergrowth.tech/third-paddle-podcast-guest-application/)
Segment 2: Truth in Business
• Why the Truth Is So Important to Your Business: https://www.entrepreneur.com/article/294856 (https://www.entrepreneur.com/article/294856)
• Rethinking Sales and Marketing in the 'Post-Truth' Era: https://www.entrepreneur.com/article/294119 (https://www.entrepreneur.com/article/294119)
• 3 Questions to Ask Yourself About Truth in Business: https://www.inc.com/todd-mckinnon/3-questions-to-ask-yourself-about-truth-in-business.html (https://www.inc.com/todd-mckinnon/3-questions-to-ask-yourself-about-truth-in-business.html)
• Finding the Truth in Your Business: https://www.ducttapemarketing.com/finding-truth-business (https://www.ducttapemarketing.com/finding-truth-business)
• Whatagraph: https://whatagraph.com/ (https://whatagraph.com)
• Databox: https://databox.com/ (https://databox.com/)
Segment 3: Women and People of Color in Business
• Get the Facts on Women Business Owners: https://blog.dol.gov/2017/07/05/get-facts-women-business-owners (https://blog.dol.gov/2017/07/05/get-facts-women-business-owners)
• Cool, interactive graph that shows how many men vs. women in your industry: https://public.tableau.com/views/IndustryDistributionbyGender/IndustryDistribution?:showVizHome=no (https://public.tableau.com/views/IndustryDistributionbyGender/IndustryDistribution?:showVizHome=no) (mentioned in the ‘Get the Facts on Women Business Owners’ article)
• Estimates based on current GDP, etc., from the National Association of Women Business Owners (NAWBO): https://www.nawbo.org/resources/women-business-owner-statistics (https://www.nawbo.org/resources/women-business-owner-statistics)
• And a more in-depth look at the NAWBO data: http://about.americanexpress.com/news/docs/2017-State-of-Women-Owned-Businesses-Report.pdf (http://about.americanexpress.com/news/docs/2017-State-of-Women-Owned-Businesses-Report.pdf)
• Harvard Business Review, The Other Diversity Dividend: https://hbr.org/2018/07/the-other-diversity-dividend (https://hbr.org/2018/07/the-other-diversity-dividend)
Join Jennifer and her guest Tandy Pryor where you’ll learn how your attitudes toward power, including your physical environment, may be holding you back and help you get some tips for standing in your own power.
Things we mention:
Tandy Pryor Coaching: http://tandypryorcoaching.com (http://tandypryorcoaching.com)
Jen interviews Brian Fowlie and talks about how the prison system helped him see and break through his limitations. You’ll also learn the business mindset benefits of meditation.
Things We Mention
The Prophet, by Khalil Gibran - https://www.amazon.com/Prophet-Kahlil-Gibran/ (https://www.amazon.com/Prophet-Kahlil-Gibran/)
Man’s Search for Meaning, by Viktor Frankel - https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/ (https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/)
Close Your Eyes, Open Your Mind: a Practical Guide to Spiritual Meditation - https://www.amazon.com/Close-Your-Eyes-Open-Mind/ (https://www.amazon.com/Close-Your-Eyes-Open-Mind/)
About Brian Fowlie
Brian Fowlie left home at 14 years old, becoming a homeless youth. Brian experienced drug and alcohol abuse combined with violence on the streets and soon became part of the juvenile justice system. By the time Brian was 21 years old, he had earned himself a 17-year to life sentence in California’s Department of Corrections. He walked into San Quentin fully expecting to die a convict death.
Brian did not get better in prison, he got worse. He spent the first 9 years building a reputation based on violence, volatility, and prison credibility in order to build what he believed to be walls of protection, keeping him safe and helping him survive in prison.
In 1997 a couple of significant events took place that combined to create the desire for change.
Brian realized that he was miserable and put into action a program that led him to accountability, personal empowerment, spiritual devotion, and uplifting his fellow convicts.
The prison was his home; he was going to live out the rest of his life there and die there, so he set out on a daily path of creating a different culture than the one that had himself and his friends miserable, depressed, self-loathing, and hopeless. He set out to change his view of his world, choosing to practice living each day with personal accountability, love, hope, possibility, inclusion, and peace of mind.
Brian was granted parole by the California Board of Parole Hearings and was released after serving more than 22 years in prison. He was 21 when he committed his crime and he was 43 years old when he walked back out of State prison.
Soon after his release, Brian took a minimum wage job. He was stoked because $8.00 an hour was a huge raise from his prison job, which paid pennies. He continued to strive, finding a better paying job later that year and has continued to progress into a journeyman inside wireman electrician, a trade that he learned in prison.
Brian earned his Bachelor’s of Science in Criminal Justice Administration with a Human Services Focus. He has continued with his graduate studies working toward a Master’s Degree in Peacemaking and Conflict Studies.
While working to provide for his family, going to school to further his education, Brian has also stayed busy serving his community by working with at-risk-youths, Keynote Speaker for the California Coalition for Youth Taking Action Conference 2012, and has even gone back into two prisons and a county jail to work with the prisoners he left behind, sharing his story, successes and challenges he has faced through his transition from a “Lifer” in prison to a citizen and community member in good standing.
The future is bright and the ride continues. As Brian says, “God’s got it, so buckle up”. Come key in on the details, tap into the success techniques, develop the mindset to overcome any obstacle, be it physical prisons or the prisons of your mind that hold you back. The energy is contagious, the movement is inevitable, change is not only possible, but it’s coming…open up to it and invite it in through intention and personal empowerment.
Jen interviews Tim McCain about his journey from addict and convict to entrepreneur. You’ll also learn how Tim’s inner control freak got soothed, to his business’ advantage.
About Tim McCain
Tim McCain wants you to know he loves you!
Tim has battled addiction, jail time & being homeless at a young age, and is now the owner of several successful software companies. As a youth, he found himself on the streets and dealing with the perils of his situation. During this time, Tim had a moment of clarity, and he was able to overcome his situation and succeed. He can now proudly say that he has been “on the right track” for over 20 years!
Tim has vowed not to allow his experiences to be in vain. He has spoken at many organizations such as hospice, local businesses, and does countless one on one counseling sessions to inspire others.
Tim is the current CEO and co-owner of 2 software organizations and serves on the Board of Directors for CCS. He is a graduate of Heath Kit, A plus computer studies, and a recent graduate of Burchard's High-Performance Academy.
Tim is most proud of his beautiful wife and 3 fantastic kids, which he credits most for his drive to succeed.
Tim got Lucky with a lot of this, and his mission now is to share that! He is trying to “bring the luck” to all he touches!!
Links to Things Discussed:
Photolynx - https://photolynx.com/ (https://photolynx.com/) Community Catharsis Solutions - https://catharsissolutions.com/ (https://catharsissolutions.com/) As A Man Thinketh, James Allen - https://www.amazon.com/As-Man-Thinketh-James-Allen/ (https://www.amazon.com/As-Man-Thinketh-James-Allen/) Think and Grow Rich, Napoleon Hill - https://www.amazon.com/Think-Grow-Rich-Original-RevisedTM/ (https://www.amazon.com/Think-Grow-Rich-Original-RevisedTM/) Brendon Burchard - https://brendon.com/ (https://brendon.com/)