Socialwise Podcast: Recent Episodes
Socialize Team
A round up of the latest social media and digital updates; platform updates, tools - includes Social, Search, Display, Programmatic, anything really.
- TikTok’s US twin is finally approved, with Oracle and Walmart as parents
- Snapchat will give us all permanent public profiles soon
- Facebook wants to charge us for Instagram caption links
- Special Edition - #WiseGuys Guest segment: Amr Younis, our Creative Director, talks to us about We Are Social's first TikTok campaign, for Bugles World.
Sources:
https://www.socialmediatoday.com/news/trump-approves-oracletiktok-deal-securing-the-apps-future-in-the-us/585546/
https://www.tubefilter.com/2020/09/09/snapchat-vidcon-2020-user-profiles-analytics/
https://www.khaleejtimes.com/technology/mobiles/instagram-may-charge-a-fee-for-tagging-links-in-captions
https://campaignme.com/socialize-and-bugles-team-up-for-crunch-time/
In this week's round up:
- Facebook tests letting Instagram stories play on the Facebook Story Feed
- TikTok now has 20 certified partners for you to work with
- The long awaited TikTok feature 'Stitch' is here
- Facebook takes shoppable to the next level
Sources:
https://www.socialmediatoday.com/news/facebook-is-letting-some-users-view-instagram-stories-on-facebook/584772/
https://www.socialmediatoday.com/news/tiktok-launches-marketing-partner-program-for-advertisers/584753/
https://newsroom.tiktok.com/en-us/new-on-tiktok-introducing-stitch
https://techcrunch.com/2020/08/25/facebook-shop-instagram-live-shopping/
In this week's round up
Apple's new iOS 14 will drastically change Facebook’s targeted advertising business
Facebook introduces 26-sec short videos to their feed in India
Instagram introduces Suggested Posts
Fortnite takes on Apple in true trolling Fashion
Facebook Avatars are now a thing
Sources:
https://www.bloomberg.com/news/articles/2020-08-26/facebook-says-apple-s-changes-to-ios-will-dramatically-hurt-ads?srnd=technology-vp&sref=yBaTdxlg&
https://www.socialmediatoday.com/news/facebook-tests-tiktok-like-short-form-video-feed-in-its-main-app-with-india/583592/
https://www.socialmediatoday.com/news/instagram-rolls-out-suggested-posts-at-the-end-of-your-following-feed-to-al/583825/
https://www.economist.com/business/2020/08/22/epic-games-takes-on-apple
https://techcrunch.com/2019/06/03/facebook-avatars-stickers/
In this week's round up,
Instagram launches TikTok rival, Reels
TikTok splits up over Microsoft & Trump
Social is where people are 'Searching' for your brand
The Facebook ad boycott didn't turn out the way we wanted
Google gets (more) into the Influencer game
Sources:
https://techcrunch.com/2020/08/05/instagram-reels-launches-globally-in-over-50-countries-including-u-s/
https://www.theverge.com/2020/8/4/21354255/microsoft-tiktok-trump-ban-bytedance-china-us-canada
https://www.socializeagency.com/2020/07/21/digital-around-the-world-in-july-2020/
https://www.forbes.com/sites/martyswant/2020/07/30/facebook-reports-slower-q2-advertising-growth-while-google-reports-a-rare-revenue-decline/#7fbfe1b8262b
https://blog.google/products/maps/better-local-recommendations-google-maps/
In this week's round up,
00:00 - 00:15: Intro
0:45 - 1:56: Instagram launches #PinnedComments
1:59 - 2:48: TikTok #Bug drops likes & views to zero
2:50 - 4:21: Google introduces #Predictive #Audiences on GA
4:23 - 6:23: QR Codes & Catalog ads come to WhatsApp
6:26 - 8:15: IGTV lets you edit Discover Feed thumbnails
8:19 - 9:52: How we think #Quibi comes up with their shows
Sources:
https://www.searchenginejournal.com/i...
https://www.vulture.com/2020/07/tikto...
https://www.socialmediatoday.com/news...
https://www.socialmediatoday.com/news...
https://www.socialmediatoday.com/news...