Just Enough Data
Karyn Kelbaugh
Exploring what customer research can do for small business owners.
Small businesses are unique. We don't need big data. We just need the right data to answer our questions and keep us moving and improving. On this podcast, we are going to focus on the research practices that strengthen small businesses and make them more profitable, with particular emphasis on learning about the people we serve. We want to make getting and using data easier.
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