Net Communities: Recent Episodes
Net Communities
Net Communities have been proud to partner with the IAA (International Advertising Association) to enable their highly exclusive advertising and marketing business lunch presentations to be shared as videos online. Today we are pleased to release these and many other useful video resources as a video podcast RSS downloads via iTunes. So, if you are looking for some for something interesting to watch whilst on the go, traveling to and from work, this is the really easy way to get the videos directly onto you iPhone, iPad or iTouch. Since we started delivering these videos back in July 2010, we have published videos from amazing speakers from: British Airways, Google, Sony Europe, Canon, Motorola and more.
IAA Business and Briefing Lunch with Chris Carmichael, Director Media Centre of Excellence, EMEA of Hewlett-Packard.
Blurred Lines: How to deal with the ever-changing landscape of roles, responsibilities, channels, data, global vs local markets, clients and agencies.
Chris joined HP in April this year to establish the Media Centre of Excellence in EMEA. He spent the early part of his career at Media Agencies. Initially at Initiative, where he joined as a graduate trainee and stayed for 7 years, and subsequently at Mindshare where he worked on a number of high-profile international accounts over a period of 6 years culminating in him running the LG account globally. Chris left Mindshare to join Nokia when he was offered the chance to be Head of Customer Marketing for the UK&I team. A whirlwind 2.5 years at Nokia proved an excellent introduction to life client-side, and a steep learning curve on subjects as varied as the commercial realities of a local business, the need to make an immediate impact, getting the best out of agencies and how to successfully run a high-performing team. Chris is delighted to have joined a company such as HP during such an exciting time for the brand, and is dedicated to building the Media Centre of Excellence team and delivering the maximum impact on the business.
Read more: http://www.netcommunities.com/blog
Speaking at the IAA Business and Networking lunch in September 2013, Joss Croft who is the Marketing Director of VisitBritain discusses how "Britain the brand" is marketed abroad. He describes how the United Kingdom is sold to the rest of the world as a tourist destination and what lessons can be learned from their strategy and how they might be applied to business and brand building.