The Mapplinks Digital Marketing Show: Recent Episodes
Rishabh Dev
This podcast is all about growth and digital marketing. We deep dive into digital marketing, startup growth, and growth marketing with tutorials, interviews, and a lot of actionable tips!
Welcome to our final lesson of the 30 Days Growth Marketing course! In this insightful episode, we delve into the world of growth marketing and explore the metrics that define a successful growth marketer.
Join us as we discuss the importance of beginner-friendly content and its impact on the growth marketing landscape. We introduce three key categories of metrics that encompass more than just revenue generation, shedding light on the holistic approach needed to excel in this field. Discover how the number of successful growth experiments, learning velocity, and personal productivity play pivotal roles in assessing a growth marketer's expertise.
We emphasize the value of case studies and successful experiments in evaluating capabilities and share tips on enhancing learning velocity to stay ahead in this dynamic industry. Additionally, we touch upon the significance of connecting with fellow growth marketers and optimizing time and task management for ultimate productivity.
Don't miss out on this informative lesson packed with valuable insights for aspiring growth marketers. Tune in now and take your growth marketing journey to new heights!
During the conversation, we explore different tools and methods for tracking marketing campaigns and experiments. We touch upon popular analytics platforms like Google Analytics and SEMrush, as well as specialized tools like ClickUp and Notion. We also emphasize the importance of maintaining a spreadsheet or table to organize and track data, which can then be easily translated into any platform.
Our discussion revolves around a sample growth stack, consisting of three tabs: a sample sheet, a library of experiments, and current experiments. We walk through each tab, highlighting key elements such as experiment names, workflows, goals, North Star and OMTM metrics, and funnel stages. We address common questions, such as having multiple funnel stages for a single campaign, and provide insights on how to adapt and adjust the growth stack based on specific business needs.
Furthermore, we touch upon the significance of experiment success scores and the database of tools within the growth stack. The experiment success score allows for evaluation and measurement of past experiments' effectiveness, while the database of tools serves as a valuable resource for future experiments and client projects.
Whether you're a marketer, entrepreneur, or business owner, this lesson offers practical insights to enhance your marketing campaigns and drive growth. Don't miss out on this valuable discussion!
In today's episode, we're diving deep into one of the key concepts of growth hacking and growth marketing: leveraging other people's networks and audiences. While digital marketers often focus on social media, SEO, and paid ads, growth hacking takes a different approach by tapping into existing networks to acquire users.
We'll explore real-life examples of successful startups like Airbnb, PayPal, Lyft, and Tinder, who harnessed the power of other platforms to gain their initial user base. You'll be amazed to discover that none of these companies relied on traditional advertising or SEO for their first users.
We'll also highlight the importance of adding value and building relationships within these networks. By offering expertise and providing value to others, you can attract opportunities for collaboration and exposure.
Growth marketing isn't just about traditional methods; it's about thinking outside the box and finding creative ways to reach your target audience. Join us in this eye-opening lesson to learn how to leverage OPNs (Other People's Networks) and OPAs (Other People's Audiences) for exponential growth.
If you're ready to take your marketing game to the next level, don't miss out on this insightful episode.
Join us as we discuss the importance of replicating and scaling successful experiments by creating workflows that can be easily assigned to team members or freelancers.
Throughout this engaging conversation, we provide three real-life examples of growth hacking workflows: B2B sales outreach, local small business, and e-commerce workflows. We explain the step-by-step process involved in each workflow and highlight the significance of documenting these workflows, much like standard operating procedures (SOPs), for consistency and scalability.
Discover how these growth workflows can be automated using various tools and leverage, such as ClickUp for creating checklists or employing freelancers to handle specific parts of the workflow. We emphasize the power of automation and delegation in saving time and allowing growth marketers to focus on finding new winners and running new experiments.
As we delve deeper into the topic, we underline the personalized approach each business takes in designing its workflows, tailoring them to their unique needs and tools. By creating a snapshot of the workflow steps, new team members can easily grasp and execute these workflows, facilitating seamless onboarding and efficient task execution.
Join us on this educational journey as we unveil the secrets to successful growth marketing strategies and learn how to optimize your time, streamline processes, and drive exponential growth for your business. Don't miss out on the valuable insights and practical tips shared in this lesson.
Welcome to our 26th episode, where we discuss our final example which is Growth Marketing for Consumer Mobile Apps.
According to research, mobile phones top the list when it comes to device usage compared to desktops, laptops, and tablets. Tune in to this episode as we uncover how the A3R3 model can help you put your apps to the surface for mobile users.
If you have listened to the previous podcast, you may be getting a hold now on how valuable the A3R3 model is for marketing and how it is applied into different business industries.
Tune in today as we continue discussing the role of A3R3 in Growth Marketing, and this time for B2B SaaS startups.
In today's podcast we will continue talking about the application of the A3R3 model from the previous lesson, but this time we will use a B2C e-commerce example.
Tune in now to learn more about growth marketing for e-commerce stores.
In this lesson, we will give an example of a B2B Agency, and that by leveraging the appropriate tools and adopting effective strategies, businesses can tap into the potential of the latest performance indicators and accomplish their objectives with the A3R3 funnel.
Tune in today to a more in-depth growth marketing for agencies.
Welcome to Day-22 of the 30 Days Growth Marketing Course. In today's lesson, we dive into the fascinating world of full-funnel SEO.
We will focus on the key concepts that every growth marketer should know. We begin with the vital aspect of keyword research, exploring tools like Answerthepublic.com, Google search suggestions, SEMrush, and more to identify the questions and topics your audience is searching for. Uncover the secrets of finding low-hanging fruit keywords and leveraging them to create content that resonates with your target market.
The discussion then delves into on-page optimization, where you'll learn how to make your website search engine-friendly and user-centric. Discover the importance of technical SEO elements such as heading tags, image alt tags, meta descriptions, and site structure recommendations to enhance your website's crawlability, indexability, and ranking potential.
Link building plays a crucial role in SEO, and we'll show you effective strategies to attract high-authority websites to link back to your content. Find out how guest blogging and outreach can help you gain valuable backlinks that boost your website's authority and visibility.
Join us as we uncover growth hacks and quick link-building strategies that adhere to white hat SEO principles, helping you achieve sustainable and long-term results. From awareness and acquisition to activation and retention, learn how SEO can impact the entire customer journey and drive growth for your business.
Don't miss out on this opportunity to master Lean SEO for growth marketers.
Welcome to Day-21 of the 30 Days Growth Marketing Course. In this lesson, we dive into the fascinating world of influencer marketing from a growth marketing perspective. Join us as we explore the various stages of the A3R3 funnel and how influencer marketing can be leveraged at each stage to drive awareness, acquisition, revenue, and referrals.
In this insightful discussion, we share our experiences with influencer marketing and the importance of aligning the right influencer with your brand's messaging and values. We discuss the impressive results that can be achieved through influencer marketing, including high engagement rates and an average ROI that surpasses traditional ads.
Discover a three-step framework for successful influencer marketing campaigns: endorsement, signaling, and amplification. Learn how influencers can become valuable brand advocates by showcasing their genuine experiences with products or services and effectively reaching their audience.
We also touch upon the evolving landscape of influencer marketing, emphasizing the significance of trust and relatability in today's saturated market. We delve into the different sizes of influencers, ranging from nano to mega, and provide insights on when and how to collaborate with each category based on your campaign goals.
Whether you're new to influencer marketing or looking to optimize your existing strategies, this lesson offers valuable tips and actionable advice for leveraging the power of influencers to grow your business. Tune in now and unlock the potential of influencer marketing in your growth marketing journey!
Welcome to Day-20 of the 30 Days Growth Marketing Course.
In this exciting session, we delve into the world of web scraping and its applications in growth marketing. If you're new to web scraping, don't worry – we'll start with the basics and gradually explore how to scrape entire websites and extract valuable data into Google Sheets.
Web scraping is a powerful technique used for competitor research, content generation, audience research, lead generation, SEO, social media, and more. It enables marketers to extract, organize, and utilize data from various sources to optimize growth strategies. Although not commonly used by traditional digital marketers, web scraping offers growth hackers an edge in data-driven marketing.
Throughout the session, we demonstrate practical examples of web scraping. We walk you through the process step-by-step, providing tips and tricks to optimize your scraping efforts.
Whether you're a beginner or an experienced marketer, this introductory session on web scraping for growth marketing is a must-watch. Equip yourself with valuable skills and unleash the power of data-driven marketing. Get ready to take your growth strategies to new heights!
Welcome back to the 30 Days Growth Marketing Course! In today's session, we delve into the exciting world of competitor research. Join us, as we uncover the secrets of analyzing your competitors to gain a competitive edge.
We kick off the discussion by exploring the different types of competitors, from direct competitors to audience competitors. We emphasize the value of understanding your competition and even partnering with indirect competitors to expand your reach.
Moving beyond the website analysis, we introduce powerful tools like SimilarWeb and SEMrush to dive deeper into competitor research. Using these tools, we uncover vital information such as traffic sources, organic search rankings, and top-performing keywords. These insights provide a roadmap for optimizing your own website and marketing strategies.
Join us in this insightful session as we unravel the secrets of competitor research and discover how you can leverage this knowledge to fuel your growth marketing journey. Don't miss out on this valuable opportunity to gain an edge over your competition!
Welcome to the next lesson on Google Analytics! In this GA4 tutorial 2023, we will explore the basic reports and provide an overview of Google Analytics 4 (GA4), the latest version of Google Analytics as of the making of this episode. If you are new to analytics or transitioning from Universal Analytics (UA), this tutorial will guide you through the setup and usage of GA4.
We will emphasize the importance of identifying key metrics that truly matter for your business, allowing you to make data-driven decisions. We'll guide you through the GA4 dashboard, highlighting essential reports like traffic acquisition and e-commerce purchases.
Additionally, we will discuss the significance of custom reports tailored to your specific metrics. By the end of this episode, you'll have a solid understanding of GA4 and how to effectively use it for growth marketing and campaign management. Join us as we navigate through the essential features of GA4 and uncover valuable insights for your business.
Welcome to our lesson on Lean Analytics for Growth Marketing! In this episode, we delve into the world of Lean Analytics and its application to drive growth in your marketing efforts.
Join us as we explore the fundamental concepts of Lean Analytics and how it can help you measure progress efficiently. Discover the power of defining specific metrics, setting timelines, and visualizing your desired outcomes.
Throughout the discussion, we share our personal goals, including one person's aim to gain weight and the other's objective to reduce body fat percentage. By using our own experiences as examples, we bring the concepts of Lean Analytics to life and demonstrate their real-world applications.
Learn about the North Star metric and how it represents your primary goal. We also delve into supporting metrics that contribute to your overall objective, providing you with a holistic understanding of your progress. Discover the importance of using percentages and ratios as metrics and how they offer valuable insights compared to absolute numbers.
Whether you're a growth marketer, entrepreneur, or simply interested in leveraging analytics to drive results, this lesson is perfect for you. Join us on this informative journey, where we emphasize the importance of goal setting, metric definition, and aligning them with your business or personal journey.
Unlock the potential of Lean Analytics and revolutionize your growth marketing strategy. Listen on this episode now to gain valuable insights and take your marketing efforts to new heights!
Welcome to Day-16 of the 30 Days Growth Marketing Course. In this insightful lesson, we explore the final two stages of the marketing funnel: revenue and referral. Discover how revenue actions, such as transactions and paid plans, contribute to business success and why they shouldn't be the sole focus. Learn the importance of establishing product-market fit and building an audience before optimizing revenue-related actions.
The referral stage is equally significant, as satisfied customers can become powerful advocates for your product or service. Explore the impact of referral campaigns and discover effective strategies to incentivize referrals, drawing inspiration from successful examples like Dropbox and PayPal.
Measurement is key, so we dive into essential metrics for tracking referral campaign success, including the viral coefficient and click-through rates. Witness how referral marketing harnesses the power of personal connections and trust to drive user adoption and expand your customer base.
Don't miss out on this valuable lesson that uncovers the secrets behind revenue growth and leveraging referrals for sustainable business success. Join us as we explore the revenue and referral stages of the marketing funnel and empower your marketing strategies.
Welcome to Day-15 of the 30 Days Growth Marketing Course. In this lesson, we delve into the activation and retention stages of the growth marketing funnel, also known as the A3R3 funnel. Activation involves getting users deeply engaged with your business after the acquisition.
Retention becomes crucial once users are activated, as it aims to keep them on the platform for an extended period. The order of activation and revenue can vary depending on the business model. Retention metrics include the percentage of returning customers, churn rate (the number of people leaving the platform monthly), and customer lifetime value (the amount of money a customer spends during their lifetime with the business). Renewal rate is also an important retention metric. Each business may prioritize different retention metrics based on its specific pain points in the funnel.
Even within the same industry, competitors may focus on different metrics based on their unique challenges and goals.
The choice of metrics depends on the business's North Star, the key metric that aligns with its main objective. In the next lesson, we will explore the final two stages of the funnel: revenue and referral. Join us for more insights in the upcoming lesson.
In this lesson, we delve into the awareness and acquisition phases of the growth funnel. We explore the different stages of awareness and how to create content for each stage.
The five stages of awareness include the unaware phase, problem-aware phase, solution-aware phase, product-aware phase, and fully aware phase. We discuss the importance of awareness in marketing, especially when launching a new product or startup.
Strategies for spreading awareness include running ad campaigns on platforms like Facebook, Instagram, and Google, leveraging other people's communities (OPCs) such as Product Hunt, participating in forums and threads like Reddit and Quora, guest blogging, utilizing social media channels, and producing quality content consistently on platforms like LinkedIn, YouTube, and Twitter.
We also touch on measuring awareness through metrics like traffic to landing pages, impressions on content and messaging, time spent on content, podcast impressions, reach, impressions, engagement, and more. These metrics help evaluate the effectiveness of awareness campaigns and gauge the level of audience awareness for a product or brand.
Welcome back to Lesson 13 of our comprehensive growth marketing course! In this session, we dive deep into the world of email marketing and its pivotal role in retaining customers and driving growth.
The transcript begins with an overview of the technical aspects, followed by an in-depth discussion on the power of email marketing. Learn how email campaigns can be leveraged at different stages of the growth funnel, including retention and revenue generation. Discover valuable insights and strategies to make the most of this versatile marketing channel.
We will discuss a range of powerful email marketing tools, such as ConvertKit, ActiveCampaign, and Klaviyo. Uncover the features and benefits of each tool and gain practical knowledge on how to implement them effectively in your marketing campaigns.
Explore various types of email marketing content, from sales sequences that drive conversions to engaging newsletters that keep your audience informed and connected. Gain a comprehensive understanding of automations and flows based on the user journey, empowering you to create personalized and impactful email campaigns.
Throughout the lesson, we touch upon different stages of the growth funnel and examine real-life examples of successful marketing campaigns. Discover how email marketing can play a vital role in every stage, from awareness and acquisition to activity and retention, all the way to revenue and referral.
Welcome to Lesson 12 of our comprehensive growth marketing course! In this session, we explore the world of copywriting and reveal the strategies and frameworks that will help you craft compelling content for various platforms, including landing pages, emails, and social media.
The transcript covers the fundamental principles of copywriting, starting with the renowned AIDA framework (Attention, Interest, Desire, Action) and the Before-After-Bridge framework. Discover how these frameworks can elevate your copy and captivate your audience with persuasive storytelling techniques.
Uncover the secrets of simplifying sentences, utilizing slang and emojis, and asking thought-provoking questions to enhance the conversational tone of your copy.
Throughout the lesson, we introduce you to a range of AI-powered copywriting tools, including Jasper, Writesonic, Copy.ai, and Chat GPT. Discover how these tools can augment your writing process and save you valuable time while delivering impactful results.
Remember, copywriting is an integral part of email marketing, and it is important in establishing meaningful connections with your audience. Gain valuable insights and tips to take your email campaigns to new heights.
Welcome to Lesson 11 of our growth marketing course! Join us as we dive into the world of landing pages and explore how they play a vital role in conversion rate optimization (CRO). In this session, we discuss the key elements of a successful landing page and showcase real-life examples to inspire your own designs.
The lesson kicks off with an insightful conversation about taking screenshots and pictures, setting the stage for our in-depth exploration of landing pages. We use ClickUp's landing page as a prime example, dissecting its structure and uncovering the essential components that make it highly effective.
Next, we delve into the core elements every landing page should include. From captivating headlines and compelling copy to strategic calls-to-action and trust-building factors such as testimonials and logos, we leave no stone unturned. Discover how to translate features into benefits and optimize your landing page for maximum impact.
But it doesn't end there! We take things up a notch by building our very own landing page for our growth marketing course using Podia as our reference. Witness firsthand how simple it can be to create a visually stunning and conversion-focused landing page. Plus, learn how AI-powered tools like CopyAI can assist you in generating persuasive copy for your landing page.
Stay tuned for more exciting lessons and updates in our 30-day growth marketing course. We value your feedback, so please feel free to share your thoughts and suggestions with us.
Welcome to Day-10 of the 30 Days Growth Marketing Course. In today's episode, we will be discussing the importance of Conversion Rate Optimization (CRO) in the growth funnel and how it can be measured at any stage of the user journey. We will be providing you with various examples of measuring conversion rates for transactions, email sign-ups, app installs, and product purchases, so you can optimize for conversions and improve lifetime customer value.
We believe that CRO is not just about focusing on numbers but about solving people's problems. By shifting your mindset and becoming your target audience, better experiments can be created for them.
Throughout this episode, we will be discussing the A3R3 funnel, where there is a conversion rate from every stage of the funnel to the next. We will also be explaining the process of CRO, which involves A/B testing and making small changes to improve conversion rates at each stage of the funnel.
Additionally, we will be providing examples of different conversion rates that can be measured for SaaS, mobile apps, and e-commerce. We will also emphasize the importance of guiding users to the next step in their journey and solving their problems. Copywriting is a big part of conversion rate optimization, and we will be discussing its significance as well.
Make sure to tune in until the end, when we will discuss the next steps and action items, including experimenting with different elements at each stage of the funnel, measuring conversion rates, and using A/B testing to make small changes to improve conversion rates.
Welcome to Day 9 of our marketing course, today we will be discussing A/B testing and how it can help us make data-driven decisions for growth optimization. We will explore various touchpoints in marketing, such as landing pages, email subject lines, ad copy, and more, where A/B testing can be applied to find the winning version that converts the audience better.
We will cover the process of A/B testing, including research, experimentation, and results measurement. We will also discuss the optimal duration and appropriate sample size for running A/B tests. Additionally, we will introduce the mathematical equation called the t square for determining confidence in A/B testing results.
On this podcast episode, we will provide examples of A/B testing on landing pages and product pages. We will also discuss different channels for A/B testing, such as ads, landing pages, and emails.
Finally, we will introduce conversion rate optimization as a closely related topic. By the end of this podcast episode, we will have a better understanding of how A/B testing can help us improve our marketing efforts and drive growth for our business.
Welcome to Day-8 of the 30 Days Growth Marketing Course. In today's lesson, we will focus on the execution of our ideas.
We'll discuss some key points and processes necessary. We'll learn about the importance of mapping experiments to the A3R3 funnel.
We'll talk about executing our experiments in an agile manner by testing with specific audience segments and making weekly iterations based on data. This process can be applied to various channels, including social media. We will also discuss how execution applies to social media and modifying content based on audience preferences.
Welcome to Day-7 of the 30 Days Growth Marketing Course. Today we will discuss the ways to generate ideas for Growth Marketing.
We will be discussing the process of generating ideas and how to use the three C's of growth hacking to do so: channels, competitors, and communities. We will begin by emphasizing the importance of ideation and how research plays a critical role in the generation of ideas.
Moving on to the three C's framework, we will explain how to use this framework to generate ideas and provide examples of how to use it effectively. We will also discuss how to analyze competitors and their audiences to get new ideas for content and outreach strategies.
We will also talk about executing ideas effectively, using the three P's framework: piggybacking, partnerships, and paid opportunities. We will provide examples of each framework and explain how to use them to execute ideas successfully.
We also recommend analyzing competitors' websites, keywords, social media, and customer reviews to gather ideas for content and outreach strategies.
Welcome to the next lesson in our 30-day Growth Marketing Course! Today, we'll be discussing the toolset for growth marketing and how research can help you uncover growth opportunities for your business.
Research is a critical component of growth marketing, and it involves gathering data and insights to inform your strategy. In this video, we'll be discussing several key areas for research, including researching your target audience, identifying your One Metric That Matters (OMTM), and analyzing your current strategy.
Researching your target audience involves gathering data and insights about their needs, pain points, and behaviors. By understanding your audience better, you can develop more effective marketing campaigns that resonate with them.
We will also be discussing the process of generating ideas and how to use the three C's of growth hacking to do so: channels, competitors, and communities.
Moving on to the three C's framework, we will explain how to use this framework to generate ideas and provide examples of how to use it effectively. We will also discuss how to analyze competitors and their audiences to get new ideas for content and outreach strategies.
To execute ideas effectively, we will discuss the three P's framework: piggybacking, partnerships, and paid opportunities with examples of each framework and explain how to use them to execute ideas successfully.
Listen to the the whole podcast for an in-depth dive to understand the growth opportunities through research.
Welcome to Day Five of our 30-day Growth Marketing Course! In this episode, we will discuss the essential skill set for growth marketing and how to acquire it. We will be breaking down these skills into three categories: core skills, generalist skills, and specialist skills.
We will dive into the must-have core skills for growth marketing, including having a growth mindset, conducting research, generating ideas, using the A3R3 funnel, setting goals, practicing lean analytics, and conducting A/B testing. We also emphasize the importance of copy and content writing and setting Not Star Metrics. It's crucial to learn how all of these skills work together to achieve success in growth marketing.
Next, we will discuss how to build generalist skills through continuous learning and improvement based on execution. We'll talk about skills such as A/B testing, conversion rate optimization (CRO), and user psychology. The mastery of generalist skills takes time, but it's a continuous process.
We will then cover specialist skills, including referral campaigns, paid search, viral mechanics, web scraping, product-led growth, SaaS funnels, sales funnels, B2B funnels, marketing automation, ecommerce retention, and SMS marketing. We will learn how to choose and deep dive into specialist skills and the importance of building depth of knowledge in one or two areas. We will also discuss how to use generalist skills to improve results in specialist areas.
Listen to the whole podcast to understand the skillset required to drive growth in any business.
Welcome to the next lesson in our 30-day Growth Marketing Course! In this episode, we will be discussing the growth marketing process and how it can be applied to any business. We will break down the process into specific steps including goal setting, research, ideation, execution, and measurement. Along the way, we will highlight the importance of having a North Star metric and OMTMs (One Metric That Matters) for each team, and we will introduce frameworks for research and ideation.
We will also dive into the concept of growth sprints, where experiments are run on a weekly basis and results are measured to determine whether to continue or pivot. We will explore the A3R3 funnel, which represents the stages of the funnel from awareness to referral and how goals can be assigned to each stage.
In addition, we will touch on the necessary skill set needed to become a growth marketer, which we will discuss in more detail in our next video. We will also highlight the importance of measuring data and pivoting if necessary, which may require going back to the research or ideation phase.
Overall, this episode will provide you with a comprehensive understanding of the growth marketing process and how it can be used to drive success for your business. Whether you are a startup or a larger business, these strategies can help you achieve your growth goals.
Welcome to Day Three of our 30-day Growth Marketing Course! In this episode, we'll be discussing the importance of developing a growth mindset for marketing success. A growth mindset is a belief that your abilities and skills can be developed through dedication and hard work. It is a mindset that values learning, experimentation, and embracing failure as an opportunity to learn and grow.
We will emphasize the need to approach everything as an experiment and make data-driven decisions. We believe in staying lean and agile, doubting default methods, and exploring offbeat channels for marketing.
We encourage you to explore offbeat and creative ways to achieve goals in different areas of life, use data-driven decisions to measure success in growth marketing campaigns, doubt the default ways of doing things, experiment with different approaches and test new ideas, explore paid opportunities and partner with different channels to leverage growth and stay lean and agile by reducing waste and getting to the audience faster.
Welcome to Day Two of our 30-day Growth Marketing Course! In this episode, we'll be discussing the key differences between growth marketing and digital marketing. While both growth marketing and digital marketing involve leveraging digital channels to reach and engage with your target audience, there are some fundamental differences in their approach.
Growth Marketing is also called full-funnel marketing because we are focusing on the entire user journey, the entire funnel. The A3R3 funnel or the AAARRR funnel stands for the following- Awareness, Acquisition, Activation, Retention, Revenue, Referral Unlike Digital Marketing where we focus on acquiring and activating the user, through Growth Marketing we are not only acquiring or activating the customers but also retaining them and possibly converting them into getting more referrals.
Digital marketing is a broad term that encompasses all online marketing efforts, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. The goal of digital marketing is to increase brand awareness, generate leads, and ultimately drive conversions. On the other hand, growth marketing is a data-driven approach that focuses on identifying and optimizing the tactics that can drive rapid and sustainable business growth. Unlike digital marketing, growth marketing is not limited to online channels and can include offline tactics such as events, partnerships, and word-of-mouth marketing.
Understanding the differences between growth marketing and digital marketing is essential for creating a successful marketing strategy that can drive sustainable growth for your business. So stay tuned for more podcasts, where we'll be diving deeper into the world of growth marketing and exploring the tactics that can help you achieve your growth goals.
Welcome to Day One of our 30-day Growth Marketing Course! In this podcast, we'll be covering the basics of growth marketing and what it entails.Growth marketing is the process by which you test and find impactful and scalable ways to improve a focus metric through rapid experimentation while using as less resources as possible. Growth marketing is a data-driven approach to marketing that focuses on identifying and optimizing tactics that can drive rapid and sustainable business growth. It involves experimenting with various strategies, measuring their impact, and iterating on them to achieve better results.As a growth marketer, you'll need to have a deep understanding of your target audience and the channels they use to discover and engage with your brand. You'll also need to be familiar with a range of marketing tactics, including SEO, social media marketing, content marketing, email marketing, and paid advertising.The key to successful growth marketing is a commitment to continuous testing and optimization. By constantly experimenting with new ideas and measuring their impact, you can identify the tactics that work best for your business and scale them up for maximum impact.Over the next 30 days, we'll be diving deeper into the world of growth marketing and exploring the strategies and tactics that can help you achieve rapid and sustainable growth for your business. So stay tuned for more lessons, and let's get started on our growth marketing journey!
In this podcast, I'll take you through the steps to becoming a full stack marketer.
Follow these steps to master the A3R3 funnel.
The A3R3 or the AAARRR Funnel covers all the stages a startup goes through in order to grow its business. The goal is to manage the execution of marketing campaigns throughout this funnel.
These are the 6 stages you need to master to become a full stack marketer-
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Awareness - The methods to drive awareness to a business are content, SEO/SEM, word of mouth, influencer collaboration, and email drips. The metrics for awareness are reach and awareness, clicks/traffic/visitors.
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Acquisition - The methods for acquisition are calls/chats, webinars, lead magnets, promos, and giveaways. The metrics for acquisition are inquiries, leads generated, subscribers, and downloads.
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Activation - The methods for activation are user experience, AHA moment, great user onboarding, and good sales. The metrics associated with activation are demo signups, trial signups, and freemium customers.
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Revenue - The methods for generating revenue are abandoned cart flows, checkout flow, product optimization, relevant product upgrades, promotions, and offers. The metrics are service retainers, Saas trial to paid conversions, and eCommerce purchases.
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Retention - After you've retained this user, you want to generate another sale with them, the methods for retention are email retargeting, SMS retargeting, Push notifications, and In-product upgrades. The metrics for retention are contract renewal rate, customer lifetime value, net promoter score, and churn rate.
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Referral - Now you want to push the customer to refer another customer to your business, so the methods for this are affiliate marketing, email referral campaigns, and In-product referral campaigns. The metrics to look into are number of customers referred, and social sharing customer acquisition.
These are the starting points for you to understand what you need to master to become a Full Stack Marketer. Listen to the full podcast for an in-depth dive into each step.
Want to make money online as a content creator?
The content creator economy is worth $100 Billion today. And it's part of another economy which is much bigger than that- it’s the Attention Economy. In this podcast, I will share the best ways to make money online as a content creator and leverage the ever-growing creator economy.
Tip 1: Start a blog - If your content can rank on the search results on Google, you can take this traffic through affiliate links and sell products and services.
Tip 2: Make Youtube videos - Start a Youtube channel and create videos about the topics that you’re interested in. You can make money from video sponsorships and brand collaborations.
Tip 3: Become a Micro-Influencer - Start as a nano-influencer and make your way up. You can generate money through brand collaborations and sponsorships.
Tip 4: Monetize your content on Instagram - Look for brand partnerships in your niche. You can charge per post/reel.
Tip 5: Paid TikToks - Create and charge for Tiktok videos that you make for brands and small businesses.
Tip 6: Start your own newsletter- Curate content from different resources and start sending it to your family to start with. You can use tools like Convert Kit and Active Campaign.
Tip 7: Create online courses- Start by creating courses on platforms like Udemy or Skillshare. It’s a great way to make passive income.
Tip 8: Write eBooks - Start writing books online. You can self-publish your own book. Try hosting your books on your own platform or selling them via marketplaces.
Tip 9: Become an Online Consultant- Consult online with your expertise. Create content using the ideas that you get from consulting new businesses.
Tip 10: Sell Subscriptions- Package all your content into a monthly subscription and sell that as a service. These are some of the different ways that you can make money as a content creator.
Start with any 1 or 2 of them and then transition into a full-time content creator.
Listen to the full podcast to learn more.
In today’s podcast I’ll share the top 10 productivity tips that will help you manage your time.
The 10 tips that I talk about in the podcast are- Planning, Deep Work, Eat the Frog, Time Blocking, Prioritisation, Start task batching, 80/20 Rule, Day theming, SOP and Outsourcing.
Tip 1: Planning- This first tip is to plan your task a day in advance. This saves you time as you spend your morning planning, not executing.
Tip 2: Deep work- Have deep work sessions to focus on your most important tasks.
Tip 3: Eat the frog- Prioritise the most important task first thing in the morning.
Tip 4: Time Blocking- Block time on your calendar for your most important tasks.
Tip 5: Prioritisation- Prioritise your tasks by importance and urgency.
Tip 6: Start task batching- Take a batch of tasks related to each other and do them together.
Tip 7: 80/20 Rule- Focus on the top 20% of the tasks that drive 80% of the returns.
Tip 8: Day theming- Make a theme for your day. Theme your days by tasks like- meetings, recording videos, calls, writing scripts, and more. If you run multiple businesses you can use day theming to focus on one business on a particular day.
Tip 9: SOP- Document the tasks that you do on a day-to-day basis. Once you've documented this you can assign that particular task to someone else.
Tip 10: Outsource- Outsource and delegate tasks that falls below your hourly rate. Build a system for yourself with these tips that will work for you. Find the best productivity tips that work the best for you.
There’s also a bonus tip towards the end. Listen to the full podcast to learn more.
In today’s special podcast we have Digital Deepak and Rishabh Dev
Here's a sneak peak of what is being discussed 👇
-What is Growth Hacking?
👉 Growth hacking is a full funnel marketing approach
👉 It goes beyond just Acquisition and covers the entire A3R3 funnel
👉 We use rapid experimentation to build scalable campaigns, while using as less resources as possible
👉 It is product-inclusive and you it plays on actual user behaviour on the product
- Here's why all Entrepreneurs should learn growth hacking
👉 Startups often do not have big budgets and a long time horizon to execute paid and organic campaigns to scale
👉 The popular marketing channels are saturated and CACs are high
👉 It's important to focus on full funnel marketing to improve LTV, referrals and virility
Listen to the full podcast for an in-depth dive into the topics.
I have been running a digital marketing agency for the past 10 years but I revise the plan for the agency every year.
In this podcast, I'll share my exact plan if I were to start a digital marketing agency in 2023.
The 5 main steps to start a digital marketing agency are- Focus, Strategy, Sales, Delivery, and Operations - and we will discuss each of the steps in detail.
Listen to the full podcast to learn more.
One of the most underrated ways to improve your e-commerce ROI is to improve your conversion rate.
It's the best way to boost your sales, before you even scale your ad campaigns.
By taking your conversion rate from 1% to 2%, you're doubling your sales as well as your ROAS and ROI.
In this podcast, I'll share 10 of the most effective ways to double your sales with conversion rate optimization.
Watch the full podcast to learn more.
In this podcast, we will explore SMS or text as a retargeting and retention channel for e-commerce brands.
Ecommerce businesses often rely on email as the main retention channel. However, SMS or text can have much higher open rates and overall ROI when compared to email.
I will share how we use SMS marketing for our e-commerce clients and the kind of results we see with text based marketing.
In this episode, I will share 5 tips to improve conversion rates and the average order value using Growth Marketing. Growth Marketing involves an experiment-led process that helps improve focus metrics that matter for our business. For e-commerce businesses, conversion rate and average order value are key metrics to focus on and optimize.
The digital ecosystem is undergoing a huge transformation with a lot of new tech coming at us at the same time. In this episode, we'll look at how to navigate this transformation with 22 digital marketing strategies specifically planned for 2022 and beyond.
How to leverage Facebook ads in 2022, what type of ads to use, and How to navigate through the changing ecosystem with iOS tracking limitations and Google chrome planning to disable third party cookies by 2023
In this episode, I discuss personal productivity and how to set systems and daily habits to reach your goals rather than focusing on the end result. I also talk about my first book '101 ways to grow your startup' and the role of digital minimalism in my life and work. This podcast is from my interview on Blabberry.
In this episode, I talk about running a business remotely, how I live and travel as a digital nomad, and my top travel hacks. I share how I transitioned Mapplinks into a remote digital nomad team as a high growth company as well as my own life experiences as a digital nomad. Stay tuned and check out the hacks for your travel! This episode is from an interview where Sai Sandesh Makam hosted me on his podcast called Blabberry. Thanks for listening!
This is the first time I'm discussing my background story before I actually started Mapplinks as a digital marketing company in 2011. I transitioned it to a growth marketing academy and consulting business in 2014. This episode covers the background story and the next one will cover the transition of the business to a global and scalable growth marketing company. The interview was taken by Sai Sandesh Makam for his podcast called Blabberry. Have a good listen!
Zsuzsanna Kisvardai is an Online Academy Strategist for Sell-out Courses. In this conversation, we will talk to her about digital course creation, her story, and the digital education landscape in 2020.
"I have taught since I was 4. I slowly learned that designing a learning environment is more important to engage your students than how much you know about your obvious." - Zsuzsanna
She focuses on helping digital coaches from scratch:
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how to become an edupreneur, that is to monetize your expertise, your core offer via online courses;
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how to build your online academy, meaning a well-structured series of courses;
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that help your ideal students acquire the skills and techniques by which they become successful;
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how to automate your student journey in an engaging, yet smart way;
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how to exploit online course platforms to deliver enticing content.
The two most important words for success are not hard work and hustle, but knowledge and leverage 😎