Health Coach Conversations

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In this enlightening episode of Health Coach Conversations, Cathy Sykora welcomes Dr. Lynn Anderson, a renowned naturopath, yoga therapist, and holistic health expert. Dr. Anderson shares her extensive knowledge on holistic health, karma yoga, and the impact of lifestyle choices on well-being, drawing from over 40 years in the field.

In this episode, you’ll discover:

What is Holistic Health? Dr. Anderson explains how true health encompasses the mind, body, and soul and the importance of balance in these areas.
Understanding Karma Yoga: Discover the principles of karma yoga and how our actions impact our health through cause and effect.
The Role of Diet in Wellness: Dr. Anderson discusses the concept of the “yoga of healthy nutrition” and shares her preference for the Mediterranean diet as a balanced approach to eating.
Slowing the Aging Process: Tips on how to maintain a quality of life as we age, focusing on lifestyle practices that promote longevity and vitality.
How to Start with Yoga: Advice for beginners on getting started with yoga, finding a certified instructor, and tailoring practice to individual needs.

Memorable Quotes “Holistic health is about bringing together the body, mind, and soul. When one part is off-balance, the other parts are affected.”

“Karma is cause and effect. If you want a vibrant life, you have to create the causes that lead to it.”

Bio Dr. Lynn Anderson is a naturopath, yoga nutrition therapist, fitness professional, karma master, published author, international speaker, and video producer with over 40 years of experience in natural health and fitness. She has been featured in Redbook, Reader’s Digest, Huffington Post, Shape, SELF, and various other national publications, TV networks, and podcasts. Dr. Anderson is the author and producer of the Soul Walking Series (Karma, Prosperity, Vitality) and The Naturopathic Wellness Series (The Yoga of Nutrition and Recipes for Health, Sex, Happiness and Love), along with Dr. Lynn’s Proactive-Aging Workouts (DVDs and TV with international distribution). She also authored Burnout – It Happens to All of Us and conducts weekly online Zoom classes and therapy classes at SMH.

Mentioned in This Episode: * Dr. Lynn Anderson’s Website: Learn more about her holistic health offerings at drlynn.com.

Links to Resources: * Health Coach Group Website: thehealthcoachgroup.com * Special Offer: Use code HCC50 to save $50 on the Health Coach Group website * Leave a Review: If you enjoyed the podcast, please consider leaving a five-star rating or review on Apple Podcasts.

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Are you or someone you know struggling with helping a loved one who resists treatment? In this insightful episode of Health Coach Conversations, host Cathy sits down with Dr. Brian Licuanan, a board-certified psychologist and author of How to Get Your Resisting Loved One into Treatment: A Step-by-Step Guide for Mental Health and Addiction Crisis. Dr. Licuanan shares strategies, insights, and compassionate advice on supporting loved ones who may be facing addiction or mental health challenges but are reluctant to seek help.

In this episode, you’ll discover:

Understanding Resistance to Treatment: Dr. Licuanan discusses the complexities of getting someone into treatment and why loved ones often feel helpless in these situations.
Setting Boundaries with Compassion: Learn about the role of healthy boundaries and how family members can support loved ones without enabling harmful behaviors.
The Role of Hope and Neuroplasticity in Recovery: Dr. Licuanan explains the importance of hope and the science behind neuroplasticity, emphasizing that it’s never too late to make a positive change.
Dr. Licuanan’s 25 Must-Knows for Families: Essential insights for anyone supporting someone with mental health or addiction struggles.
Differentiating Between a Lapse and a Relapse: Understand the difference and how a strong recovery program can reduce the risk of relapses.
The AD20 Model and H2O Principles: Discover Dr. Licuanan unique approach to managing addiction and mental health through honesty, humility, and openness to direction.

Memorable Quotes “True recovery requires honesty, humility, and openness. When we approach recovery with these principles, we can overcome even the toughest challenges.”

“Boundaries are not a punishment; they’re a path to help loved ones find their own strength to seek help.”

Guest Bio: Dr. Brian Licuanan is a leading psychologist specializing in addiction and family crisis interventions. With over 20 years of experience, Dr. Licuanan has helped countless individuals and families navigate the challenges of mental health and addiction recovery. He’s been featured on The Doctors, Dr. Drew Midday Live, and Good Day LA, sharing his expertise on mental health. In his latest book, How to Get Your Resisting Loved One into Treatment, Dr. Laquanen provides practical steps to help families find hope and a path forward. Visit drbrianlaquanen.com for more resources and information.

Mentioned in This Episode: * Dr. Licuanan’s Book: How to Get Your Resisting Loved One into Treatment: A Step-by-Step Guide for Mental Health and Addiction Crisis – Available on Amazon and drbrianlicuanan.com. * Health Coach Group: Join a community of health professionals dedicated to making a difference at thehealthcoachgroup.com.

Links to Resources: Health Coach Group Website https://www.thehealthcoachgroup.com/  Use the code HCC50 to save $50 on our website

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If you’re eating right and you’re working out right, but you talk down on yourself and you’re not carving out time for self-care – that’s not true health. True health is more than just physical fitness. It’s about having the right mindset and feeling aligned with yourself. Allison Jackson discusses the importance of being healthy from the inside out and how to do that.

When you feel good on the inside, it shows on the outside too!

In this episode, they talk about:

Allison’s journey from corporate to becoming a wellness consultant and Chief Well-Being Officer
What being healthy from the inside out means
Why lifting weights is great for women and how it keeps us strong and youthful
The importance of walking the walk as a wellness professional
The role of mindset, spirituality, and daily routines in overall health
Tips and advice for health coaches to help their clients achieve true, holistic health

Memorable Quotes:

“True health is when you feel in alignment, and you feel authentic, and you’re bringing your full self out to the public.”

“Meditation is an emotional regulator. It’s a way to help you cope and manage better.”

“Spirituality is really your relationship with yourself and your higher self, whether you call that source, Spirit, God, whatever, that there’s something greater than you.”

BIO:

Allison Jackson is the founder of Allison Jackson Fitness, where she helps high-performing professionals prioritize their health through nutrition, movement and mindfulness. She is a certified nutrition coach, personal trainer, yoga instructor, sound healer, and pro masters figure competitor.

As a fractional Chief Wellbeing Officer, her passion lies in helping others learn how to embrace wellness as a speaker for women's retreats, trade organizations, and corporate groups. She is also the host of the Fit to Lead podcast and author of the book Flab to Fab in 8 Weeks. Connect with her on LinkedIn, follow her on social media @allisonjacksonfitness and learn more at www.allisonjacksonfitness.com.

Mentioned In This Episode:

Free Guide: Five Ways to Improve Your Spiritual Wellness https://www.allisonjacksonfitness.com/5-ways-improve-spiritual-wellness

From Flab to Fab in 8 Weeks: Busy Mom's Guide to a Leaner Body and Healthy Eating: https://amzn.to/4eI2L3z

Allison Jackson Website: http://www.allisonjacksonfitness.com

Allison Jackson on Instagram: https://www.instagram.com/allisonjacksonfitness/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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From Flab to Fab in 8 Weeks: Busy Mom's Guide to a Leaner Body and Healthy Eating

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Team and workplace culture can deeply impact a person’s health and well-being. And, as a health coach, it’s important to consider these workplace dynamics to provide the best support to your client. Today’s guest, Dr. Richard Safeer, discusses how workplace and team cultures affect our health and the need for health coaches to take into account their clients’ work environments while helping them.

In this episode, they talk about:

The impact of workplace culture and subcultures on the health and well-being of employees
Importance of emotional intelligence in understanding and managing workplace stress
Lifestyle changes or strategies that health coaches can use to help people in different work-related situations
Workplace norms and their impact on healthy behaviors in the workplace
How health coaches can help clients manage workplace norms that are harmful to their well-being
Impact of environmental cues at work on our lifestyle choices

Memorable Quotes:

“Most of the health coaches are not getting exposed to this idea about how we address the eight or nine hours a day that our clients or our patients are spending working, either remotely or in the workplace.”
“We spend most of our waking hours working, so it is in our best interest if we’re really trying to optimize the help we can provide to understand how the workplace and the workplace culture impact our ability to make healthy choices and have a positive mindset day.”
“Just because everybody’s doing one thing doesn’t mean that you should do that one thing if it’s not good for your health and well-being. But that takes a lot of effort.”
“Our coworkers can absolutely impact our lifestyle.”
“Having a repertoire of work-related questions that impact health and well-being is vitally important, because the number of hours most Americans spend working and in the workplace.”

BIO:

Dr. Safeer is a highly respected leader in the employee health and well-being field. His work is featured by the Center for Disease Control and Prevention, and he’s been quoted in the Wall Street Journal, the Washington Post and Fortune Magazine.

Dr. Safeer currently serves as the Chief Medical Director of Employee Health and Well-Being for Johns Hopkins Medicine where he leads the Healthy at Hopkins employee health and well-being strategy. He’s also the author of A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce.

Dr. Safeer is board certified in three medical specialties, a fellow in three medical colleges and has been recognized by a former Maryland governor for his contribution to the state public health system.

Dr. Safeer loves being active outdoors and has hiked and camped in Australia, Alaska and the Andes, among other great outdoor areas of the world. Dr. Safeer and his wife are celebrating their 26th wedding anniversary this September. They are fortunate to have three healthy children.

Mentioned In This Episode:

Dr. Richard Safeer Website: https://richardsafeer.com/

A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier and More Resilient Workforce book - https://amzn.to/3bG1q1D

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Cathy sits down with Dr. Dominic Brandy to discuss how diet, exercise, supplements, and other lifestyle changes can help prevent and fight cancer. They discuss how combining conventional cancer treatments like chemotherapy with natural approaches like healthy lifestyle changes can improve a person’s chances of beating cancer. Dr. Dominic also explains how important habits like regular exercise, getting quality sleep, a plant-based diet, and time-restricted eating can make a big difference in fighting cancer and staying healthy.

In this episode, they talk about:

Combining conventional cancer treatments with natural approaches, like healthy lifestyle changes to beat cancer
Best diet to prevent and combat cancer
Role of fasting, freeze-dried fruit and vegetable powders, sleep, and exercise in supporting cancer treatment and overall health
Benefits of a whole food, plant-based diet for cancer prevention
Five anti-cancer teas – green tea, dandelion, chamomile, hibiscus, red clover
Benefits of using a sleep tracking device like the Oura ring, and how can it help optimize sleep
Impact of alcohol consumption on cancer risk
Anti-cancer properties of melatonin, and how can it be used to support cancer patients

Memorable Quotes:

“The foods that have the highest antioxidant activity seem to have the highest anti-cancer activity.”

“Eating a whole food, plant-based diet definitely lowers your chances of getting cancer, cardiovascular disease, dementia, diabetes—just about every type of chronic disease.”

“The National Cancer Institute recommends nine servings of fruits and vegetables per day because studies show that people who eat more fruits and vegetables have a much lower incidence of cancer.”

BIO:

Dr. Brandy has been a practicing medical doctor for 44 years running a plastic surgery/medspa/anti-aging practice until 2017. During his career he has published 75 scientific articles in peer-reviewed journal, written 9 textbook chapters and given over 200 lectures at national and international medical meetings. In late 2017 he was diagnosed with the most aggressive form of an incurable blood cancer called “multiple myeloma”. After his diagnosis and an intense dive into the cancer scientific literature “Natural Insights into Cancer” was born. This is his integrative cancer practice where he coaches cancer patients about what can be done naturally to augment their conventional cancer therapy with an ANTI-CANCERIZING APPROACH that includes a plant-strong diet, lifestyle changes like daily exercise, quality sleep, and stress management techniques; targeted supplements with the help of advanced RGCC lab testing of natural extracts against the patient’s own circulating tumor cells; detox (in and out), and gut microbiome enhancement. Through applying his knowledge he was able to get himself into a complete remission in 6 months with a limited conventional approach combined with the above-mentioned dietary and lifestyle changes and has remained there for 6+ years.

He is the author of a best-selling book “Beat Back Cancer Naturally”. He has provided 24/7 virtual cancer lifestyle and weight loss coaching for hundreds of patients through his website naturalinsightsintocancer.com with tremendous success rates.

Mentioned In This Episode:

Dr. Dominic Brandy’s Website: https://www.naturalinsightsintocancer.com/

Dr. Dominic Brandy on Instagram: https://www.instagram.com/cancerveggiedoc/

Beat Back Cancer Naturally book: amazon.com/Beat-Back-Cancer-Naturally-Scientifically/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

Leave a Review of the Podcast

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Today’s guest, Tamara Pflug, a Swiss fun and confidence coach, truly believes anyone can develop more confidence, regardless of their age or circumstances. She shares simple ways to boost self-confidence, how to handle negative thoughts, and why confidence is a skill that can be developed by everyone. Tamara also talks about the importance of self-worth and the role of affirmations and intuition in building confidence.

In this episode, they talk about:

Tamara’s background as a teacher and how she became a confidence coach
Everyone can develop confidence if they choose to
Things that confident people have that people without confidence are missing
The role of intuition in building confidence and how to start trusting your gut
Tips to build confidence
The use of affirmations as a tool for confidence building and how to make them more effective
The importance of serving others as a way to boost self-confidence

Memorable Quotes:

“The difference between confident and non-confident people is just going down to what we believe about ourselves, but what we cultivate, really, over the years.”
“Being enough is a decision, not a destination.”
“It’s okay that not everybody likes you because not everybody has good taste.”

Mentioned In This Episode:

Get Tamara’s “11 (believable) thoughts to immediately feel confident!” for FREE at Personal Development Zone - BEcome YOURSELF!

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Today’s guest is Dr. Richard A. DiCenso, a renowned expert in the field of whole-person rehabilitation. Dr. DiCenso talks about how he developed a unique wellness assessment called the Matrix Assessment Profile (MAP), which helps figure out the real reasons behind health issues beyond just treating symptoms.

He explains how the MAP examines a person’s overall health by analyzing urine, saliva, and blood to get a clear picture of what’s going on inside the body to provide better care.

In this episode, they talk about:

Dr. DiCenso’s career path from health food stores and restaurants to holistic medicine
The Matrix Assessment Profile (MAP) evaluation process and how is it different from conventional medical assessments
How health coaches can use the MAP to help their clients
The information obtained from the MAP evaluation
Vicious cycle disorder and how it impacts the body and leads to more significant health problems
Initial treatment approach for a vicious cycle disorder like the GI issue caused by stress
Dr. DiCenso’s membership program and the ongoing support it provides

Memorable Quotes:

“It doesn’t matter what the disease is, what the symptoms are, what the diagnosis is, what matters most is who the person is that’s experiencing these symptoms.”
“When all you have is a hammer, everything looks like a nail.”
“Epigenetics is really about how all of these lifestyle factors impact your genome, where the genes live in the chromosome, inside the cells in the body, and how are they communicated with so that they know what to do when to turn on when to turn off.”
“The body is more than just the physical; it’s also the biochemistry, the psychological, the emotional, and even the spiritual aspects of our day-to-day experiences.”

BIO:

Published author, international speaker, and complementary care expert, Dr. Richard A. DiCenso has over 40 years of experience in treating the chronic symptoms of Vicious Cycle Disorders utilizing a series of caveats to interpret the results of his Matrix Assessment Profile (M.A.P.). With his extensive clinical experience, he is a groundbreaking thought leader in the emerging field of “Whole Person Rehabilitation”.

Using his considerable background in human biochemistry and Orthomolecular Nutrition Dr. DiCenso has helped thousands of individuals around the world with undiagnosable symptoms to dramatically improve their health without drugs or surgery.

He continues to offer his expertise to an International Clientele with his Mail order evaluation – The Matrix Assessment Profile, detailed in his new book, Beyond Medicine, exploring a new way of thinking, which has received five stars from Midwest book reviews and Amazon.com.

Mentioned In This Episode:

https://lp.constantcontactpages.com/su/tNvPTCF/Fall

Dr. Richard DiCenso Website: mymatrixmap.com

Matrix Feature Presentation | Youtube: https://youtu.be/Wr8LwRrD5XQ

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Today’s guest, Dr. Terry Wahls, talks about how she turned her fight with multiple sclerosis (MS) into a mission to help others. Dr. Wahls was diagnosed with MS 25 years ago. Even after trying the best treatments and diets, there’s no improvement in her condition. So, she did her own research and created the Wahls Protocol, which helped her walk again and reverse her symptoms. She also shares how health coaches and medical professionals can support clients in adopting the Wahls Protocol.

In this episode, they talk about:

Dr. Wahls’ background and MS diagnosis
How Dr. Wahls developed the Wahls Protocol after conventional treatments failed to stop the progression of her MS
Dr. Wahls’ recovery through the Wahls Protocol and regaining the ability to bike and walk
Challenges people face when adopting the Wahls Protocol and how to overcome them
Role of medical professionals and health coaches in implementing the Wahls Protocol
The importance of resilience and mental strength in managing chronic conditions like MS
Advice for those newly diagnosed with MS or other chronic conditions
Special offer for health coaches to get certified in the Wahls Protocol

Memorable Quotes:

“Between every event in our life and our reaction to that event is a little space, and in that space, we choose our response.”

“We can take every circumstance in our life and make it hell or heaven based on our intentions and the actions we choose to make and how we interact with everyone around us.”

BIO: Dr. Terry Wahls is more than a doctor. She’s an educator, a speaker, an author, and she’s also a patient. In 2000, she was diagnosed with relapsing-remitting multiple sclerosis. Dr. Wahls was determined not to let the disease control her life, so she began doing her own research. In December 2007, she began the Wahls Protocol® — a therapeutic diet and lifestyle program that focuses on functional medicine and nutrient-rich foods.

Mentioned In This Episode:

Dr. Terry Wahls Website: https://terrywahls.com/amplify/

The Wahls Protocol® Health Practitioner Certification (Use code VIP to apply for certification for just $1): https://terrywahls.com/certification/

Dr. Terry Wahls on Instagram: https://www.instagram.com/drterrywahls

Links to resources:

Health Coach Group Website: https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Today’s guest is Delicia Niami — author of the Resilient AF series. Delicia shares her journey with Crohn’s disease, which she developed after experiencing trauma and stress while living abroad. She also discusses the challenges she faced in getting properly diagnosed and the connection between her physical health issues and the emotional trauma she endured and being kidnapped as a child.

In this episode, they talk about:

Delicia’s experience being diagnosed with Crohn’s disease — symptoms she experienced, difficulty and delay in getting a proper diagnosis, the toll the disease took on her, etc.
Finding resilience and a positive outlook despite her health challenges
Delicia’s family history of colitis and her experience with colostomy
How the trauma she experienced as a child impacted her health
Her experience trying different treatments and using biologics for managing her Crohn’s
How writing and sharing her story helped Delicia in her healing journey

Memorable Quotes:

“Sometimes, we have to do what we don’t want to do to get better.”
“Even in the darkest of times, there’s always that little, tiny glimmer of light. If you fan the flames, they get bigger.”
“Our traumas stay in our body and come out as alternative things.”

BIO:

Delicia Niami is an acclaimed author renowned for her captivating storytelling and unwavering commitment to inspiring resilience. After being raised in The San Fernando Valley in Los Angeles, Delicia pursued her academic journey at UC Santa Cruz. Building upon her academic foundation, she furthered her education, earning a degree in Film and Television Production with honors. Armed with her academic achievements, Delicia ventured into the world of storytelling, working as a producer on a feature-length film, her own TV series, and numerous other projects. Delicia’s adventures have taken her to nearly every corner of the globe, including one which stole her heart, Bern, Switzerland. Despite her fondness for Switzerland, Delicia’s true love lies in the enchanting beach town of Santa Cruz, CA, where she proudly calls home. With a profound understanding of the human experience and a passion for empowering others, Delicia weaves tales that resonate deeply with readers, inviting them on transformative journeys of hope, resilience, and self-discovery.

Mentioned In This Episode:

Delicia Niami Website: https://www.delicianiami.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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As we age, many of us will start noticing changes in our memory and brain function. While these changes might happen later in life, focusing on your brain health is never too early. Today’s guest, Lindsey Byrne, shares how to improve your brain health and memory, prevent dementia and Alzheimer’s, and stay sharp and productive throughout your life.

In this episode, they talk about:

Helping people improve brain health and prevent/reverse dementia and Alzheimer’s
The importance of working on brain health early in life, even for younger generations
Lindsay’s personal experience with her mother’s Alzheimer’s diagnosis and the Bredesen Protocol
What can people hope to achieve by following the Bredesen protocol
Dementia vs Alzheimer’s, and how does the Bredesen Protocol address them
Details of the Bredesen protocol — KetoFlex 12/3, exercise, stress management, and sleep
The role of exercise, stress management, and quality sleep for brain health
How can people find out if they are at risk for cognitive decline
Resources available for people to get help with brain health and learn about the Bredesen Protocol

Memorable Quotes:

“It’s never too early to start working on your brain health.”

“The impact we’re having on our brain health starts 30 years before we notice any symptoms.”

“The earlier you catch cognitive decline, the better the results... The later you catch it, we can probably halt the decline, but potentially not much more.”

BIO:

Lindsey Byrne helps people to improve their brain health and memory, prevent dementia and even improve symptoms with an MCI diagnosis.

She is a Functional Medicine Certified Health Coach (FMCHC) and Certified Re:CODE 2.0 Health Coach. She helps:

• people whose parents lived with dementia who’d like to work on prevention

• anyone noticing any amount of change in memory, processing, or just noticing some brain fog (maybe through menopause or long covid) who’d like to sharpen up and stay sharp and productive for their whole lives.

• those who believe food is medicine, are determined to improve their brain health (and health in general) through natural approaches and lifestyle adjustments, who have the grit and determination to work at it but just need some support to find the best approach for them and to make it stick.

Mentioned In This Episode:

Cognitive Assessment: https://www.apollohealthco.com/cognitive-assessment/?c=apollo-apollo-free-trial-2022>

What Did I Come In Here For Again Book: https://www.thecognitivehealthcoach.co.uk/what-did-i-come-in-here-for-again

The Cognitive Health Coach website: https://www.thecognitivehealthcoach.co.uk/

Get your FREE brain health guide: https://www.thecognitivehealthcoach.co.uk/contact

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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As a business owner, it’s easy to get caught up in the mindset of cutting costs at all costs. But do you know that strategic spending could actually be the key to boosting your profitability? Danielle Hayden discusses the concept of healthy business spending and how it can enhance profitability. She also shares tips and advice to help health coaches grow their businesses.

In this episode, they talk about:

The philosophy behind the saying “you need to spend money to make money” and how it applies to modern businesses
Percentage breakdowns for main expense categories: Advertising & Marketing, Payroll, Outside Services, Operations, Training & Development
Importance of investing in outside experts like bookkeepers, accountants, lawyers, etc
Common signs that a business is either over or under-spending
How can business owners determine the right amount to invest in things like advertising, marketing, etc
Success story of a client who was able to replace her $120K income within 3 years
Advice for new business owners who are hesitant to spend money due to financial instability

Memorable Quotes:

“It’s easy to shy away. It’s hard to lean in.”

“The best part about looking at your financial statements every single month is that you have an opportunity to correct fast.”

“Don’t wait to ask for help in your business. We’re not meant to go at it alone.”

“Don’t wait. The business owners who we have seen the biggest growth are the ones who took a chance on themselves. They took a risk in investing in themselves and getting the support that they need in order to grow.”

BIO:

Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses.

With over 15 years experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances. She’s has been a guest on multiple top-rated shows including, A Well-Designed Business® | Interior Design Business Podcast, The How of Business and Female emPOWERED: Winning in Business & Life. She is also the host of the Business By the books podcast.

When Danielle isn't in her money mindset work you can find her hiking or spending time with her family.

Mentioned In This Episode:

Kickstart Accounting: https://kickstartaccountinginc.com/Taxwriteoffs

Quiz to Find Out What Your Money Type Is: http://kickstartaccountinginc.com/quiz

Healthy Percentages worksheet: kickstartaccountinginc.com/healthy

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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As a health coach, you know all too well the ups and downs of running your business. One minute, you’re booked solid, the next your calendar is empty. Now, you can smooth out those seasonal slumps by diversifying your income streams with the help of Practice Better and The Health Coach Group. Cathy sits down with Brittany from Practice Better to discuss how health coaches can leverage multiple revenue streams with the help of Practice Better and The Health Coach Group.

In this episode, they talk about:

Why having multiple income streams is important and how it benefits both coaches and clients
Strategies for coaches to decide on the right income streams
How can coaches deal with the workload of creating multiple income streams
Tools and features in Practice Better to support creating multiple income streams for health coaches
Running membership programs through Practice Better’s recurring payments feature
Features of Practice Better beyond programs—One-on-one services and packages, Group sessions, Integrations for supplement recommendations and sales, etc

Memorable Quotes:

“When you have multiple streams of income, one of the big benefits is that you can overcome some of that seasonality in your business.”

“When you have multiple streams of income, you have a broader range of offerings, which benefits the client because you can be strategic to have income streams and provide options at varying price points and levels of commitment.”

BIO:

Practice Better is a modern EHR built for practitioners in private and group practices that support the health of their clients and their businesses. It’s A user-friendly platform to provide holistic, client-centric care all in one place, built for coaches, practitioners and their clients with systems and tools to help you avoid burnout and time spent on repetitive tasks. With support, you can count on, features and integrations to help you grow, and the ability to provide true holistic care, Practice Better is the modern EHR of choice for coaches and practitioners.

Mentioned In This Episode:

The 7-Day Challenge, FREE With Practice Better! - The Health Coach Group: https://thehealthcoachgroup.com/the-7-day-challenge-free-with-practice-better/

Practice Better: https://community.practicebetter.io

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

Leave a Review of the Podcast

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We all have childhood experiences that shape who we become as adults. But what if those formative years are secretly sabotaging our lives, health, and relationships today? Riana Milne, a mental health expert and certified Life, Love Trauma Recovery, and Mindset Coach, discusses how unhealed childhood trauma impacts our lives, health, and relationships as we get older. She also shares her approach to helping clients heal from childhood trauma and build healthy and loving relationships.

In this episode, they talk about:

Riana’s work as a life, love, and relationship coach
Top 10 traumas that can impact children
How childhood traumas hold people back in their love relationships as they get older
Some examples of destructive and self-sabotaging patterns that can emerge in dating, relationships, business, or within oneself due to unhealed childhood trauma
Common relationship issues that stem from childhood trauma, like people-pleasing, jealousy/control, attraction to toxic partners
Conscious dating and taking time to vet potential partners instead of relying solely on chemistry
The key qualities of emotionally healthy, evolved relationships - solid foundation, flexibility, fidelity, friendship, and fun
How to recognize if your relationship issues stem from unresolved childhood trauma
Can unconscious trauma be healed, and what happens if no action is taken to heal the unconscious trauma
Riana’s advice to people struggling with past trauma and looking to build better relationships
How Riana helps people overcome their past and find emotional healing

Memorable Quotes

“We’re a victim of our environment. We’re a product of our environment, and as children, we have no power to change anything. So, we try to just normalize it and accept that other kids have this too. That’s part of the survival patterns of children.”

“Trauma recovery is very intensive work. This is not something you can easily do on your own.”

BIO:

Riana Milne has close to 25 years of experience as a Licensed Mental Health Counselor and expert, Certified Life, Love Trauma Recovery & Mindset Coach, and is recognized internationally for her trademarked Life & Love Transformation Coaching Systems. Awarded "One of the Top 15 Transformation Coaches Globally” in Dec. 2023 by NY Weekly Magazine, and the “Top 10 Coaches to Follow" by Wealth Insider Magazine; she was also featured in Forbes, Disrupt Magazine, Influencer Daily, and on many websites’ publications. Riana graces the cover of the September 2023 Fashion Republic Magazine, which also includes an in-depth profile of her Coaching, Counseling, and modeling careers,

Riana was honored with the 2022 GIVA International Award for Top Female Entrepreneur of the Year and Top Global Wellness Coach, and The Global Trade Chamber named her "One of the 100 Most Successful Women Around the World" in 2021.

Riana is also an Advanced Cert. Clinical Trauma and Addictions Professional at her company, Lessons in Life & Love Coaching LLC; and is globally recognized for her podcast, Lessons in Life & Love, and her #1 Bestsellers, LOVE Beyond Your Dreams - Break Free of Toxic Relationships to Have the Love You Deserve and LIVE Beyond Your Dreams - from Fear & Doubt to Personal Power, Purpose & Success, which address healing from both Childhood Trauma and Traumatic Relationships, by learning The Mindset for Success, Personal Transformation, and Creating Conscious Loving Relationships with oneself and others. Her website is https://RianaMilne.com where she offers many free resources for Singles and Couples.

Mentioned In This Episode:

Riana’s website: https://RianaMilne.com

Riana’s flow page for other resources: https://flow.page/rianamilne/

LOVE Beyond Your Dreams Book: http://bit.ly/RianasLOVEbook

LIVE Beyond Your Dreams Book: http://bit.ly/LIVEbook

Free eBook - Have the Love You Deserve: https://RianaMilne.com

Get Two Free Reports: Signs of Toxic Relationships and What is the Emotionally Healthy Relationship?: https://bit.ly/LifeandLoveBundle

Lessons in Life & Love Podcast: https://rianamilne.com/podcast/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Dealing with past emotional experiences can be the key to improving our physical and mental health and overcoming chronic issues! Tracy Fance, a psychic coach and healer, discusses the interplay between unresolved past experiences and chronic health issues and shares how addressing the past is key to unlocking true healing and health.

In this episode, they talk about:

Tracy’s background and journey into the healing work
The types of clients Tracy works with
Tracy’s approach to healing—NLP, Reiki, intuitive coaching
Common health issues Tracy addresses—Chronic pain, IBS, fibromyalgia, chronic fatigue, migraines, menopause, fertility, etc
Tracy’s view on helping people with addiction
Success story of Tracy helping a client with thyroid dysfunction
How Tracy incorporates holistic practices into her healing process
Tracy’s advice for women who are starting their healing journey

Memorable Quotes

“Everyone’s had an emotional journey, and we’re all different, but most of our problems stem from that emotional journey.”

“When you change a habit, even if you stop someone smoking, you can’t just leave that empty void there. So we fill it with something positive.”

“We are spiritual beings, having a human existence. So the more we understand about our spiritual nature, the more we can live in alignment and not get disease.”

BIO:

Tracy Fance helps women to heal their chronic health issues. She’s been doing this since 2020, but she has been a healer and an intuitive for over 14 years & her coaching work is just a progression of that work. She works on a metaphysical basis, having been influenced by the wonderful Louise Hay & more recent authors that work in the same vein. She has helped women to clear their fibromyalgia, chronic migraines, rosacea, thyroid dysfunction, gout & many more conditions.

Mentioned In This Episode:

Tracy Fance Website: https://www.tracyfance.com/

Free Journaling Guide: https://lp.constantcontactpages.com/su/tMpBTjr

Free Discovery Call: https://calendly.com/tracyfance/30min

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Sleep is a fundamental pillar of health, but millions struggle with chronic sleep issues that can affect their physical and mental well-being. Today’s guest, Dr. Barry Krakow, a board-certified sleep medicine specialist, discusses his new book, Life Saving Sleep: New Horizons in Mental Health, which explores the relationship between sleep quality and mental health. Dr. Barry also discusses treatments for sleep disorders and sleep-related breathing disorders and how health coaches can help people with insomnia.

In this episode, they talk about:

Dr. Barry’s new book, Life Saving Sleep, and his sleep coaching services
Underlying causes of insomnia and why sleeping pills often don’t work for long-term treatment
The reasons why people wake up at night and the common misconceptions about it
The lack of awareness among doctors and therapists about treating the physical and physiological aspects of insomnia
Sleep disorders in patients with post-traumatic stress disorder and how this can be viewed as post-traumatic sleep disorder
The importance of sleep quality over sleep quantity
The benefits and limitations of using sleep trackers
Alternative treatments for sleep disorders beyond just CPAP machines
Breakthrough Insomnia Treatment developed by Dr. Knight and his team
Sleep breathing disorders and study on CPAP vs. ASV devices
How health coaches can help clients with sleep issues

Memorable Quotes

“There’s an enormous number of people who have trouble going back to sleep. And here’s the key aspect: What is their awakening? … And in 90% of their awakenings, there was a sleep-breathing event just prior to the awakening.”

“An enormous percentage of insomniacs have this sleep breathing problem... And sleeping pills, by and large, don’t work regularly for the long term.”

“The trouble falling asleep issue is clearly something that looks more psychological. And in many cases, especially in younger people, it is more psychological.”

BIO:

Barry Krakow, MD is a board certified sleep medicine specialist practicing in Savannah, Georgia following a 30 year career conducting research and treating mental health patients with sleep disorders. He developed and pioneered several advanced methods for the treatment of insomnia, nightmares, and sleep apnea, published these findings in top scientific journals, and proved conclusively the necessity to diligently address (without medication) sleep complaints in those suffering anxiety, depression, PTSD, and more. His new book, Life Saving Sleep New Horizons in Mental Health treatment offers a mind-body approach to the art and science of sleep medicine with special emphasis on the relationships between sleep physiology and sleep-related emotion-focused therapy. His new practice involves an innovative sleep health coaching program, accessed at www.barrykrakowmd.com, and you can follow his free Substack newsletter on sleep research updates at www.fastasleep.substack.com. Currently, as Director of Sleep Medicine Services at Gateway Behavioral Health, a full-scale application of sleep medicine interventions will be integrated didactically and clinically into the existing psychiatry residency program to become a core component of training and utilization.

Mentioned In This Episode:

New Horizons in Mental Health Treatment book: www.lifesavingsleep.com

Dr. Barry Krakow’s Website: http://www.barrykrakowmd.com

Dr. Barry’s free Substack newsletter: https://fastasleep.substack.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Genetic testing has become a powerful tool for unlocking the secrets of our DNA. But with so many companies offering these services, it can be a dizzying task to navigate the options and find the right fit. Jaclyn Downs, a functional nutrigenomics consultant, is here to shed some light on what to look for (and look out for) when choosing a genetic testing provider. She discusses the importance of comprehensive gene analysis, the limitations of many genetic testing companies, and how to find the right provider to unlock the power of genetic testing.

In this episode, they talk about:

Functional nutrigenomics and how it examines the interplay between nutrition, genes, and health
How nutrigenomics is connected to epigenetics and the impact of environmental factors on gene expression
How health coaches can utilize nutrigenomics in their businesses
The things to look out for when choosing genetic testing and interpretation companies
The role of Methylenetetrahydrofolate reductase (MTHFR) in methylation and detoxification pathways
Examples of genetic variations that can impact detoxification and inflammation and how these can be addressed through functional medicine and nutrigenomics
The impact of inflammation on epigenetic DNA and the lifestyle changes that can mitigate it
Jaclyn’s services, mini-course, and genetic interpretation packages

Memorable Quotes

“Genetic testing is the single best investment that you can make in your health moving forward in your health and longevity. Because you’ll know where your weaknesses are, you’ll know what supplements might work better than others.”

“Knowing your genetic blueprint can really move past roadblocks and take out the guesswork.”

BIO:

Jaclyn Downs, MS, CHC, CD, is the author of the academically published book Enhancing Fertility Through Functional Medicine: Using Nutrigenomics to Solve ‘Unexplained’ Infertility (Routledge/Taylor & Francis, 2023). Jaclyn is a Functional Nutrigenomics Consultant that helps practitioners and clients move past puzzling roadblocks, identify and address root cause issues, and individualize protocols through the use of genomic interpretation, functional lab testing, and a meticulous intake consultation.

Mentioned In This Episode:

The "Big 3" Most Impactful Genes free cheat sheet: https://jaclyn-downs.mykajabi.com/

Jaclyn’s book Enhancing Fertility through Functional Medicine: Using Nutrigenomics to Solve 'Unexplained' Infertility

Jaclyn’s $27 mini course "Introduction to Nutrigenomics and Functional Genomic Analysis: https://jaclyn-downs.mykajabi.com/offers/S4GDLYom/checkout

Jaclyn’s genetic interpretation packages: https://jaclyn-downs.mykajabi.com/genetic testing interpretation

Affiliate program for practitioners to offer genomic interpretations: https://jaclyn-downs.mykajabi.com/practitioner-affiliate-marketing-and-onboarding-0a70b3ae-4e9e-4b2a-be41-909ad9e50bc5

Schedule a consultation with Jaclyn: https://calendly.com/jaclyndowns

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Today’s guest is Deborah Charnes, a former international corporate marketing communication strategist turned yoga therapist and author of the book From the Boxing Ring to the Ashram. Deborah shares her journey of overcoming chronic back pain and digestive disorders and leaving a high-pressure corporate job to transform her mental health and well-being through mindfulness, self-care, meditation, and yoga.

In this episode, they talk about:

Deborah’s experience with chronic pain and digestive disorders and how her book offers holistic approaches to managing these issues
Tips and tricks for incorporating a healthy routine into daily life for busy people
Helping people with extreme stress, PTSD, anxiety, and depression
How can health professionals make people feel more comfortable addressing mental health issues
How has stress taken over modern lifestyles, and how does this differ across generations
The differences between Ayurvedic medicine and Western allopathic medicine
The importance of getting specialized advice from yoga therapists to ensure safe and appropriate practices when doing yoga

Memorable Quotes

“The people that need to meditate the most are the ones that don’t have time to meditate.”

“The vast majority of our health problems are aggravated or caused by stress or by lifestyle.”

“We have to take time out and nourish ourselves...find some time to disconnect.”

BIO:

For two decades, Deborah managed hundreds of news conferences, editorial board meetings, press briefings, and one-on-one interviews. She worked with security, communications, and advance teams for John McCain, Hillary Clinton, President Barack Obama, First Lady Michelle Obama, then-Vice President Joe Biden, Dr. Jill Biden, Bernie Sanders, megastar Jennifer Lopez, and the Vice President of El Salvador.

To balance the chaotic scales directing major league campaigns, it was essential for her to soothe the stress and 24/7 schedule with body, mind, and soul lifesavers.

In 2011, Deborah left the high-pressure demands as an international corporate marketing communications strategist. Moving forward, she dedicated that same energy to positive transformation—of herself and others. She vowed to never stop learning—or sharing.

Already a certified yoga teacher, she added training in Ayurvedic massage therapy, nutrition, and cooking. She received certification in multiple holistic modalities and after an additional 800 hours of specialized training became one of the first bilingual (English/Spanish) certified yoga therapists in Texas.

Coaching people with many challenges, she seeks to boost the body, mind, and spirit through simple techniques. To that end, she has created a dozen signature therapeutic workshops.

A travel blogger since the early WordPress days, she has published 500 mind/body and lifestyle articles. Her deep commitment to helping others achieve maximum well-being led her to write her award-winning book, “From the Boxing Ring to the Ashram.”

Listen To Episode 268 Below:

Mentioned In This Episode:

From the Boxing Ring to the Ashram book: deborahcharnes.com/book

Deborah’s Website: deborahcharnes.com

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Is the modern lifestyle impacting your health and wellness? Understanding human evolution and living in sync with nature can be the secret to living a healthy and happy life in today’s hectic world.

Jenny Powers discusses her book On the Origin of Being: Our Evolutionary Journey, which explores how our modern environments and diets have created evolutionary mismatches that leave us vulnerable to stress and disease and how by tuning into our ancestral roots and making small, sustainable lifestyle changes, we can thrive in today’s world.

In this episode, they talk about:

Jenny’s book, On the Origin of Being: Our Evolutionary Journey
How researching and writing the book helped Jenny learn about evolutionary mismatches in the modern environment.
How evolution impacts the quality of life through nutrition, lifestyle, sleep, work, etc
Positive effects of nature on our health and how connecting with nature can reduce stress and improve mental well-being.
How modern environments differ from what our genes are adapted to and lead to various health issues
How can embracing science and learning evolution lead you to your deepest healing.
Biohacking evolutionary principles to improve health by making small, sustainable lifestyle changes that align with our genetic makeup
Embracing mindfulness, living in the present, and appreciating local nature

Memorable Quotes

“Our modern lifestyle is so loud, it drowns out all the signals our body gives us.”

“We are the only species on Earth that doesn’t live in our natural habitat, and usually that’s devastating for a species.”

“Anything that brings us closer to ourselves, closer to our true natures, is going to heal us.”

BIO:

Jenny Powers is an accomplished writer, scientist, and athlete. She earned her Ph.D. in microbiology and immunology from the University of Colorado, Denver; her journey as a collegiate basketball player taught her to push physical boundaries even as she continually expanded her intellectual horizons. She is deeply inspired by the exploration of human nature and the study of our ancestors; her role researching and co-authoring On the Origin of Being marks the culmination of many of her passions to date. Jenny balances her professional endeavors with her roles as a wife and mother in Colorado.

Mentioned In This Episode:

On the Origin of Being book: www.ontheoriginofbeing.com

On the Origin of Being Facebook page: https://www.facebook.com/ontheoriginofbeing

On the Origin of Being on Instagram: https://www.instagram.com/ontheoriginofbeing/

Jenny Powers on LinkedIn: https://www.linkedin.com/in/jenny-powers-terry-b8a5a658/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Does the legal jargon make your head spin as a health coach? Do you wish running your business was as easy as sipping a green smoothie?

Lisa Fraley, an attorney and legal coach, shares some great insights on the legal landscape of the health and wellness industry. She provides valuable advice on avoiding common legal pitfalls and setting up compliant health coaching practices. She demystifies the complex legal issues to help you understand the legalities that come with the health coaching business so you can focus on helping clients without legal worries. Whether you are a health coach, a doctor or any other licensed medical professional, this episode has some great insights for you!

In this episode, they talk about:

How can a burned-out psychologist hire health coaches to work while complying with HIPAA
How can doctors hire health coaches to work with their patients
Differences between functional medicine and functional wellness coaching
Can health coaches work with labs
HIPAA compliance requirements for health coaches working with medical practices
Changes in telemedicine laws, especially post-pandemic
Risks of using medical titles (e.g., Dr.) in health coaching practices
Difference between licensed medical professionals and health coaches
Can licensed medical professionals sell their books on a health coaching website
Rules for health coaches practicing online in green and red states
How to get a free 20-minute legal chat with Lisa's team

Memorable Quotes

“It’s frustrating when we want to be holistic and help people holistically and reach people farther and wider. But the law just isn’t still quite there yet.”

“Doctors are doctors, and health coaches are health coaches. If a doctor wants to become a health coach, they need to go get trained as a health coach and become a health coach. Or they can educate people from their medical background, but they can’t cross the two. They have to be separate because one is licensed and one is not.”

BIO:

Lisa Fraley, JD is an Attorney, Legal Coach®, and Holistic Lawyer®. She takes a holistic approach to law and business by blending her expertise as a former health care attorney in a large corporate law firm with the care and support as a Health & Life Coach. Her goal is to make law easy to understand, accessible and affordable, with lots of “Legal Love™”.

With a Certificate in Sustainable Business Strategy from Harvard Business School Online, she’s the author of Easy Legal Steps…That Are Also Good for Your Soul, a #1 Amazon best seller in both Corporate Law and Ethics, and the host of the “Legally Enlightened Podcast” on iTunes which offers bite-sized, digestible legal tips in 20-minutes or less.

Lisa has spoken on international stages from the Bellagio to British Columbia, including for Jonathan Fields, National Association of Nutrition Professionals, Functional Diagnostic Nutrition, Maryland University of Integrative Health, World Conference on Food Science & Technology in Rome, Italy (upcoming), JJ Virgin’s Mindshare Leadership Summit (upcoming), and Maine Women’s Network. For her expertise, she has been a legal expert on over 300 podcasts and interviews, including mindbodygreen.com, “Entrepreneur on Fire” hosted by Jon Lee Dumas, Health Coach Institute, Integrative Women’s Health Institute, Chris Kresser, Dr. Tom O’Bryan, Functional Diagnostic Nutrition, Functional Nutrition Coaching Academy, True Detox, Institute of Nutrition & Fitness Sciences, Dr. Stephen Cabral, Russ Ruffino, Primal Health Coach Podcast, Practice Better, The Health Coach Group, The Limitless MD Podcast, Doctors Unbound Podcast, Wellpreneur Podcast, That Clean Life, The Wellness Business Podcast, National Association of Counselors in Private Practice, Dietitians in Business & Communications, The Flourishing Center, Dieticians in Private Practice, Entrepreneur Now Podcast, In Her Voice Podcast, Simplero, Shining Mentor Magazine, Australia’s YMag, and “Good Day Maine” (WGME-13 Portland).

Mentioned In This Episode:

Easy Legal Steps...That Are Also Good For Your Soul book: lisafraley.com/book

Lisa Fraley Website: https://lisafraley.com/

https://lisafraley.com/services/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

Use the code HCC50 to save $50 on our website

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End of life doesn't have to be a crisis. By having open conversations ahead of time and planning and discussing preferences and options for end-of-life, people can ensure a smoother and more dignified journey when the time comes. Dr. Bob Uslander, co-founder of Empowered Endings, says instead of dreading end-of-life conversations, people should embrace it as an opportunity to take control and ensure a more peaceful and empowered journey. With the right support and planning, life's final chapter can be a beautiful, meaningful experience for everyone involved.

In this episode, they talk about:

Legal end-of-life options available in different states
States that allow medical aid in dying and the process and requirements for accessing medical aid in dying
Dr. Bob Ulander's professional journey from emergency position to Palliative and End of Life Care
Gaps and challenges in the current healthcare system when it comes to end-of-life care
Lack of doctor involvement in hospice care and issues with pain management and quality of life
Challenges in discussing sensitive topics with patients and families and the need for empathy and emotional support
The inadequacy of support provided to families by the healthcare system
The role of end-of-life doulas and their partnership with healthcare professionals
The training and mentorship required to become an end-of-life doula
The resources and services available on the Empowered Endings website

Memorable Quotes

“We're advocating for dignity through every chapter, especially through the final stages.”

“At the end of the day, the patient, the person's dying, they want to be able to die in a way that's more aligned with who they are and consistent with the way they lived.”

BIO:

Bob Uslander, MD, received his Medical Degree from the UCLA School of Medicine, where he was inducted into the Alpha Omega Alpha Medical Honor Society. Since completing residency training in Emergency Medicine, he has dedicated over 30 years to the practice of Emergency, Palliative and End of Life Care. Dr. Bob co-founded Empowered Endings, a unique model of palliative and end-of-life care, with his wife Elizabeth, to address the physical, emotional, intellectual and spiritual needs of patients and families facing complex and terminal illnesses.

Mentioned In This Episode:

Empowered Endings website: https://empoweredendings.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

Use the code HCC50 to save $50 on our website

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Do you want to add years to your life? Making simple changes to your diet could be the secret to longevity. Internationally recognized nutrition expert Dr. Joel Fuhrman discusses his nutritarian diet approach for preventing disease, promoting longevity and aiding weight loss. He explains the science behind maximizing nutrition for optimal health and shares success stories from his medical practice and Eat to Live retreat.

In this episode, they talk about:

The concept of a nutritarian diet and GBOMBS food
Older (2003) and modern (2011) versions of Eat to Live book
Impact of body fat on nutritional density and health
Nutritarian diet vs. American or Mediterranean diet in terms of fat sources
Nutritarian diet maximizes human longevity and also helps in disease reversal
How average weight loss progress for a person following the nutritarian diet
Eat To Live Retreat and how it helps people succeed in following the nutritarian diet
People think they’re okay if their medical numbers look fine, even though they are on multiple medications
Nutrition can be more effective than pharmaceuticals
Some examples of disease reversal cases
Is there something that can be done with the nutritarian diet and cancer
The difference between a nutritarian diet and other plant-based diets and blue zones

Memorable Quotes

“The nutritarian diet inherently is what would be the right dietary portfolio to maximally slow aging, prevent cancer, dementia, heart disease, strokes, and enable a human to live past 100 years old in excellent health.”

“Nutritarian diet is focused on the micro-nutrient density and comprehensive exposure to the micro-nutrients so that with with micro-nutrient excellence, it naturally suppresses the desire to over-consume calories.”

“It’s pretty fascinating how the body has such a miraculous ability to reverse disease when you establish an optimal environment for healing.”

BIO:

Joel Fuhrman, M.D. is a board-certified family physician, seven-time New York Times best-selling author and internationally recognized expert on nutrition and natural healing. He specializes in preventing and reversing disease through nutritional methods. Dr Fuhrman is the President of the Nutritional Research Foundation and on the faculty of Northern Arizona University, Health Sciences division. He coined the term “Nutritarian” to describe a nutrient-dense eating style, designed to prevent cancer, slow aging, and extend lifespan. For over 30 years, Dr. Fuhrman has shown that it is possible to achieve sustainable weight loss and reverse heart disease, diabetes and many other illnesses using smart nutrition. In his medical practice, and through his books and television specials, he continues to bring this life-saving message to hundreds of thousands of people around the world.

Dr. Fuhrman also operates the Eat To Live Retreat in San Diego. At this residential facility, people from all over the world come to stay for 1-3 months to recover from conditions ranging from cardiovascular disease to autoimmune disease, food addiction and more. They also gain the skills and knowledge to make these changes permanent when they leave the retreat.

Mentioned In This Episode:

Dr. Fuhrman Website: https://www.drfuhrman.com

Beginner’s guide to the Nutritarian Diet: https://info.drfuhrman.com/beginners-guide-to-nutritarian-diet-2

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Are your clients struggling to make changes? Or do they slip back into a way of living that made them sick? There may be an underlying reason – unresolved trauma from their past. Mandy Harvey discusses how unhealed trauma may get in the way of your client’s goals and ability to make changes. She also shares how health coaches can help clients with past traumas and create the lasting changes they want.

In this episode, they talk about:

How trauma experienced as a child can impact someone’s beliefs, behaviors, and health
Should health coaches send clients needing trauma healing to other professionals
Importance of trauma healing
Some common mistakes leaders make when trying to heal from unresolved trauma
Recommended lifestyle changes for somebody who’s trying to overcome or deal with trauma
If a health coach is working with somebody dealing with traumas, should they stop everything else and just deal with the trauma, or make it part of their process

Memorable Quotes

“Trauma affects not only our biology and our stress response system, but it affects our beliefs and our behaviors.”

“The biggest mistake is thinking we can heal trauma just like any other task. It takes time. And the other thing is trying to rush it. We need to understand that it took time to realize we had this, and we need to work on it. So it’s going to take a longer amount of time.”

BIO:

Mandy Harvey is a leader in the field of trauma healing as well as an in-demand inspirational speaker. She specializes as a healing guide for high achieving, chronically stressed and perfectionist leaders who are ready to release their feelings of inadequacy and thrive as their authentic selves.

Mandy trains, coaches, and guides these leaders through healing and clearing past trauma and stuck emotions from their body through her sacred 1:1 Somatic Healing Sessions, guided hiking & healing experiences, and workshops.

Mandy’s extraordinary story of transforming her own life from devastating childhood trauma and a near death experience to courageously facing and healing from the past, learning to embrace and stand in her authentic truth, and designing the life of her dreams, is the inspiration behind her bold mission to teach others that it is possible to do the same.

Mentioned In This Episode:

Click here for the free Breaking the Chains video series: http://traumahealingforcoaches.com/break/

Mandy Harvey Website: https://mandylharvey.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Health and wellness coaches can now help people take control of their health in a different way—through genetic testing! Genetic testing can help people identify disease risks and make informed healthcare decisions. Dahlia Attia-King discusses genetic testing options—whole exome and genome sequencing—and how it can help someone identify disease risk and how health coaches can help clients with genetic testing.

In this episode, they talk about:

What is whole exome and genome sequencing
The cost of whole exome and whole genome sequencing
The high costs of genetic testing in the US healthcare system and Panacea’s discounted whole exome sequencing
The difference between clinical genetic testing and testing with companies like 23andMe
Reasons a doctor would have for sending someone for genetic testing
Do health coaches or doctors need to worry about interpreting genetic tests if they refer someone to Panacea
Lifestyle changes that could help reduce the risk of genetic mutation-related diseases
Would it work to have one family member get tested and share results, or does everyone need their own test
Risks of data breaches and Panacea’s approach to keeping the data safe
The different types of risks associated with genetic testing – technical, physical, psychological

Memorable Quotes

“Panacea has empowered me as a human being to get in control of my health and not let my genes determine my destiny. I’m determining my destiny.”

“Your genes are not your destiny. And that is nowhere more true than in genetic testing. Because if you can uncover where your genes might be carrying some danger for you, then you can outsmart them, get ahead of it, and be in control.”

“The power of genetic testing is in its ability to give you an idea of what your future could look like and how you can change it.”

BIO:

Dahlia is the Founder and CEO of Panacea and has a BS in Biology and Chemistry from the University of Miami. Dahlia’s experience working for genetic laboratories exposed her to the reality that very few patients were able to access valuable preventative clinical genetic tests. With an additional 6 years in Healthcare IT, Dahlia learned about the technology solutions integral in pushing healthcare into a much needed era of modernization. After embarking on a multi-year journey to unravel the reasons for genetic testing underutilization, she met Dr. Hinco Gierman and they were inspired to create a solution. Panacea was founded with a mission to improve access to clinical genetic testing so that people can get in control of their health and prevent disease. Panacea now offers residents of almost every state the ability to access at-home clinical genetic testing called Whole Exome Sequencing, empowering people to potentially save their own lives.

Mentioned In This Episode:

Email: contact@seekpanacea.com

Panacea Website: https://seekpanacea.com/

Panacea on Facebook: https://www.facebook.com/panaceagenomics/

Panacea on Instagram: https://www.instagram.com/panacea_genomics/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Cathy wraps up the three-part series with Dr. Norman Rosenthal. She recaps their previous discussions on Seasonal Affective Disorder (SAD), the importance of coaching, and the need for doctors and coaches to work together. In this episode, Cathy explores how doctors and health coaches can collaborate to enhance patient health and wellness. She also shares effective strategies for coaches and doctors to connect with each other and demonstrate their value.

In this episode, they talk about:

Recap of parts 1 and 2 of the interview with Dr. Rosenthal
Impact module on Seasonal Affective Disorder (SAD)
How coaches and doctors can work together
Stay within your scope of practice
Provide consistent support and motivation to patients
Guide patients in lifestyle management
How health coaches can market to doctors and vice versa

Memorable Quotes

“Doctors and coaches working together is the future of medicine.”
“With coaches and doctors working together, patients receive a comprehensive approach to health that often leads to better overall outcomes.”

BIO:

Norman E. Rosenthal is a world-renowned psychiatrist, public speaker, and best-selling author who is known for his innovative research and inspirational writings. He is currently Clinical Professor of Psychiatry at Georgetown University School of Medicine and is listed as one of the Best Doctors in America. Dr. Rosenthal has practiced psychiatry for over three decades, treating people with all manner of psychiatric and emotional health issues. He is also a motivational speaker and a personal and professional coach, working with people from all walks of life including CEOs, top athletes, and performing artists.

Rosenthal was born and raised in South Africa and did his medical training at the University of Witwatersrand, where he graduated with high honors. He immigrated to the US and did his psychiatric residency at Columbia in NYC before going to the National Institute of Health in Bethesda, Maryland, where he began his research career in earnest. His first major research contribution was to describe and name Seasonal Affective Disorder (SAD) and to develop light therapy as a treatment for this novel condition. SAD - and its milder variant, the Winter Blues - are now known to affect millions of people worldwide, many of whom have benefited from the light therapy that Dr. Rosenthal pioneered.

Dr. Rosenthal is a highly cited researcher who has written over 300 scholarly articles, and authored or co-authored eight popular books. These include Winter Blues, the New York Times bestseller Transcendence, and the Los Angeles Times bestseller The Gift of Adversity. Rosenthal has conducted numerous clinical trials of medications and alternative treatments, such as Transcendental Meditation for psychiatric disorders, and the treatment of depression with Botox. He and his work have been featured on Good Morning America, The Today Show, NPR and other national media.

Mentioned In This Episode:

https://www.amazon.com/Defeating-SAD-Happiness-Through-Seasons-ebook/dp/B0B69L999S/

https://www.amazon.com/Poetry-RX-Inspiring-Poems-Bring/dp/1722505060/

Dr. Norman Rosenthal Website: https://www.normanrosenthal.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Poetry Rx: How 50 Inspiring Poems Can Heal and Bring Joy To Your Life

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Dr. Norman Rosenthal talks about how he helps people as a psychiatrist and health coach, the type of people he works with, and how psychiatrists and health coaches can collaborate to improve the health and wellness of patients.

Previously, Dr. Norman discussed Seasonal Affective Disorder (SAD), what it is, how it affects people’s mood and energy, and its treatment with light therapy.

In this episode, we talk about:

Dr. Norman’s transition from psychiatry to health coaching
The type of people Dr. Norman works with
How Dr. Norman’s coaching integrates with his psychiatry business
Dr. Norman’s way of helping people who have lost interest in life
How Dr. Norman encourages creativity in his clients and helps with creative goals like writing
How psychiatrists and health coaches can collaborate to make a better mental health space

Memorable Quotes

“Sometimes the supervisee can supervise the supervisor. And if the supervisor has got any sense, they will listen.”
“There are often people who are very competent. They’re just missing certain elements in the mix, and just helping them a little bit can really go a long way.”

BIO:

Mentioned In This Episode:

https://www.amazon.com/Defeating-SAD-Happiness-Through-Seasons-ebook/dp/B0B69L999S/

https://www.amazon.com/Poetry-RX-Inspiring-Poems-Bring/dp/1722505060/

Dr. Norman Rosenthal Website: https://www.normanrosenthal.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

Leave a Review of the Podcast

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Do you feel really down or unmotivated to work in particular months? This is something millions of people worldwide experience, which is called Seasonal Affective Disorder, or SAD. We have Dr. Norman Rosenthal on the show today, the person who named this condition. Dr. Norman discusses his decades of research on SAD, how he discovered light therapy as an effective treatment for SAD and more.

In this episode, we talk about:

Dr. Norman’s book about Seasonal Affective Disorder (SAD)
SAD and its treatment with light therapy
Symptoms of SAD, like bad mood and low energy
Ways to maximise the usage of light boxes at home or anywhere to improve mood
Importance of getting enough sleep when dealing with SAD
An example of how light therapy helped one of his patients feel much better

Memorable Quotes

“SAD is one of those conditions that you could easily miss if you’re not aware of it. You’ve got August, September; people are doing well, and then gradually, they begin to lose their functioning. They’re slower, they’re sleeping more, and they’re eating more. And it doesn’t just announce itself one day; it’s a gentle transition into what can end up being a very disabling condition.”
“When I say suffering, you may be slacking off on your job… If you’re an actress, you may not generate the kind of buzz needed to galvanise the audience. Whatever it is, you’re probably not going to do it well because it takes some kind of interpersonal pizzazz to get people engaged, and it’s very hard to muster when you have SAD.”

BIO:

Rosenthal was born and raised in South Africa and did his medical training at the University of Witwatersrand, where he graduated with high honors. He immigrated to the US and did his psychiatric residency at Columbia in NYC before going to the National Institute of Health in Bethesda, Maryland, where he began his research career in earnest. His first major research contribution was to describe and name Seasonal Affective Disorder (SAD) and to develop light therapy as a treatment for this novel condition. SAD – and its milder variant, the Winter Blues – are now known to affect millions of people worldwide, many of whom have benefited from the light therapy that Dr. Rosenthal pioneered.

Mentioned In This Episode:

https://www.amazon.com/Defeating-SAD-Happiness-Through-Seasons-ebook/dp/B0B69L999S/

https://www.amazon.com/Poetry-RX-Inspiring-Poems-Bring/dp/1722505060/

Dr. Norman Rosenthal Website: https://www.normanrosenthal.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

Leave a Review of the Podcast

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Today’s guest, Dr. James Cima, is a chiropractor with over 50 years of experience. He shares his journey from suffering severe back pain as a young man to becoming a chiropractor. Dr. Cima also discusses chiropractic care and its impact on overall health, how chiropractic can treat more than just physical pain, and his holistic approach to healthcare and living a long and healthy life.

In this episode, we talk about:

Dr. Cima’s journey from experiencing severe back pain to becoming a chiropractor
The importance of holistic healthcare and treating the person chemically, physically, mentally, and emotionally
Role of nutrition in health and the importance of listening to your body’s cravings
Why the US healthcare system focuses on sickness instead of health and wellness
Why healthcare costs are so high in the US
How to live a long and healthy life until 150 years old
Dr. Cima’s new project for veterans healthcare

Memorable Quotes

“Health is a composite chemically, physically, mentally, emotionally, and you have to deal with all three sides.”
“As long as you keep on taking care of the body chemically, physically and mentally emotionally, you’re gonna be the one that’s going to improve.”

BIO:

Born in New York City on October 10, 1948, I was one of the first wave of baby boomers. Growing up in New York City was a great challenge in many ways and prepared me well for life. I mean if you were not getting into fights, you had to use your street smarts to outsmart your enemies as well as the police. This prompted me to find another way, which was to stay in school, study hard, and become something. The truth is that I always wanted to be a doctor. As long as I can remember, that was what I wanted to be. It’s funny how things worked out because years later, my wife told me she always wanted to marry a doctor.

My early years were happy growing up in a tough, lower-middle-class ethnic mix of Italians, Irish, Germans, Polish Catholics, and Jewish people.

Talk about bullying. That was all you experienced from the moment you left the safety of your apartment. From then on, you were fair game to anyone in the neighborhood, and you either fought like there was no tomorrow or there would be no tomorrow. So I developed a lot of street sense, knowing when to hit and when to run. I always hung around with a tough group of friends, which most people would call gangs. Whatever you call them, they were our protection, and I was part of their protection—a necessary evil.

Of course growing up in Queens in the fifties through the seventies, you were always in awe of the wise guys, the Tony Soprano types. That intrigued me, but these guys played for real, and this was no TV show. One mistake and you were either dead or in jail, which was not so appealing. I am unsure how my life would have ended if it had not been for two defining moments.

Turning Lemons into Lemonade

My spinal injury and poor grades changed the destiny of my life. I suffered a severe, debilitating lower back injury in my early teens. I also had fair to mediocre grades in school. My advisor told me that I was not “college material” and recommended that I seek employment or join the armed forces during the Vietnam years or wind up in jail like some of my friends did. You could say that I was stuck between a rock and a hard place, with few, if any, options. I had no talents, and I didn’t come from money.

Somehow, my adviser asked me, “James, what do you like?” I told him I loved animals. He went over to this large file cabinet, searched through all the college files, pulled out one, and said, “Here is one school you might be able to get into if you pass an aptitude test.”

Somehow I passed the test and instantly became college material. I was now a proud student enrolled in a state college’s pre-veterinary program.

From that day forward, I knew that I wanted to become a doctor and that I would not be any doctor but a doctor’s doctor. I studied as hard as I could and raised my grades enough to get into Cornell University’s pre-veterinary program. I graduated in the top 25 percent of my class. Not bad for not being college material.

A Slight Shift in Direction

During my early teen years, I developed severe back pain, which was thought to be congenital. I was born with a bad back, and because it was congenital, there was no way out. As I entered college, my back pain became debilitating to the point that something had to be done. My doctor did not want me to undergo surgery and suggested I tough it out, which I did, but you always heard stories about once you have a bad back you will always have a bad back. This was not fun to hear when you’re eighteen, but it was true.

One day it hit home while I was lying on the floor of my girlfriend’s living room in severe pain when her father’s friend asked me what was wrong. I told him my back was killing me, and he said don’t worry, “It is going to get worse with age,” as he stepped over me and walked out the front door.

Although it seemed cruel, it hit me like a ton of bricks. I knew he was right and that it was only going to get worse if I didn’t correct the problem, but how? Had it not been for that epiphany, I probably would never have chosen the path I did. I decided to find out about back pain and was accidentally introduced to the field of chiropractic. I went to a doctor of chiropractic who helped me with my back problem. As I learned about the profession, I realized that they were able to treat many other health problems besides back pain. Well that just seemed to be the icing on the cake, because if I could just help people with low back pain, that in itself would have been a rewarding experience. That was it. I applied to what is now known as New York Chiropractic College, received my degree in 1976, and was off and running.

As I was in my last year of school, I saw a quote from Thomas Edison about the doctor of the future: “The doctor of the future will give no medication but will interest his patients in diet, care of the human frame, and the cause and prevention of disease.” Although the definition was near perfect, there was no how-to manual that explained how the doctor was going to treat his patients.

From that day forward I was hooked, and I wanted to become the doctor of the future. I devoted my life to health and wellness, and forty years later I have created a health and wellness program that lives up to Mr. Edison’s vision of the doctor of the future.

In 1980, I left New York City with my new bride Gloria, and, moved to beautiful Palm Beach, Florida. My wife and I started my practice in 1981 and raised a family of four— Natalie, Tiffany, James, and Alexandra, two are chiropractic physicians and now practice with me.

We have 9 grandchildren with one on the way, and we hope to add a third generation to our practice. Our commitment is to offer the best health care available, which we always strive to achieve. Whether it is through education, treatment, or recommendations, our goal is to improve the health of this great nation, one patient at a time.

Mentioned In This Episode:

Cima Functional Medicine Website: https://www.cimafunctionalmedicine.com/

Achieving Unlimited Health book free PDF: https://www.cimafunctionalmedicine.com/ebooks/

How to Eat More and Lose Weight free PDF: https://www.cimafunctionalmedicine.com/ebooks/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Today’s guest, Keith Hersey, has a different approach to chronic disease. He is a pharmacist but wants to get people off medications to cure their chronic diseases. Keith talks about how making lifestyle changes instead of solely relying on medications can help manage chronic conditions and live a more fulfilling life. He shares his personal journey with type 2 diabetes and how making healthy choices has helped him improve his health.

In this episode, we talk about:

Keith’s background and passion for helping people with chronic diseases
As a pharmacist, why does Keith want to get people off medications instead of putting them on more
How Keith helps people safely reduce medications and focus on a healthy lifestyle
The link between inflammation and chronic diseases
How Keith works with his clients and collaborates with healthcare providers
The challenges pharmacies face in keeping track of patient’s medications, especially when people use multiple pharmacies or buy them online
Why people should stick to the same pharmacist consistently
Advice for people to incorporate more vegetables and water into the diet

Memorable Quotes

“One of the downsides of technology is that we have access to so much information... and a lot of conflicting information.”
“So much of our chronic disease is traced to inflammation, and being able to reduce that greatly alleviates those medical conditions.”

BIO:

Keith Hersey is a licensed pharmacist in Durham, North Carolina and the owner of Hersey Pharmacy located in Durham in the Woodcroft Shopping Center. Keith was born in New York City but raised in North Carolina, and from the time he was in high school he's had a passion and desire to help people live healthy lives.

After graduating high school, he went on to receive his Batchelor of Science and his Doctorate of Pharmacy degree from the University of North Carolina at Chapel Hill. For nearly twenty years he worked as a community pharmacist for Eckerd, Rite Aid, and Walgreens. In 2020, he started his own pharmacy (Hersey Pharmacy). Keith has a wealth of experience and expertise in traditional and functional medicine. As a type 2 diabetic himself, Keith’s goal is to reduce or reverse type 2 diabetes with his patients. Keith has recently started a podcast about type 2 diabetes to help increase awareness about the disease.

His podcast, “Destroying Diabetes” is available wherever you listen to podcasts, and he encourages anyone with type 2 diabetes or has someone in their family with type 2 diabetes to listen and subscribe to this podcast. Keith is married to his college sweetheart, Deborah and lives in Durham with their son Jordan and their rescue dog, Karma.

Mentioned In This Episode:

Keith Hersey’s ebook: https://destroydiabetes.samcart.com/products/from-chaos-to-control

Keith Hersey’s Website: https://www.drkeithspeaking.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

Leave a Review of the Podcast

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You must have heard that one size does not fit all when it comes to health and fitness. But do you know that finding what truly works for you may include more than just diet and exercise plans? Today’s guest, Mitch Webb, helps you discover your unique path to lasting health. Mitch discusses his holistic approach beyond just diet and exercise to help his clients find their lasting health.

In this episode, we talk about:

How Mitch became interested in health coaching
The type of clients Mitch works with
Common issues clients experience before working with Mitch
Success story of a client who lost and gained weight multiple times in his life cause of childhood trauma
Mitch’s experience with health issues and how it helped clients feel understood and supported
Importance of addressing unprocessed trauma and doing inner work for overall health and wellness
Do men handle stress better than women
The challenge of feeling unworthy due to comparisons to others
Details of Mitch’s FREE 30-minute consult call for listeners

Memorable Quotes

“Everybody can heal, but not everybody will. It takes two things: you have to believe that it’s possible, and you have to believe that you deserve it.”
“Health should be easy and effortless.”
“Comparison is the thief of joy. And so when we’re comparing ourselves to other people, it makes us feel unworthy.”

BIO:

Mitch Webb is a personal health coach for men and all those needing to find their unique path to lasting health. As a certified health coach since 2016, he’s helped more than 100 people get the specific plans, personalized tools, accountability, and export support they’ve needed to change their lifestyles and their lives for good.

Once a Corporate Sales Executive, Mitch discovered his passion for wellness after many health curveballs including Lyme disease, two traumatic brain injuries, long Covid, weight loss resistance, mold toxicity, and the mental health impacts of it all. After visiting multiple doctors and not getting answers, Mitch dove into the research, found a specific lifestyle that allowed him to heal himself and get his life back, and fought his way back to better - many times over.

Now, Mitch provides his coaching clients with the deep expertise, compassion, and partnership he wished he’d had along the way – helping them find and keep walking their personal journeys to healthier, happier lives.

Based in Raleigh, NC and serving clients nationwide, Mitch can often be found nerding out about all things wellness, supporting men’s mental health via his community group, “Men on a Journey,” and walking his two pups. He’s happily married to his UNC alum wife, Katie (even though she picked the wrong shade of blue – so far as this Blue Devil fan is concerned!)

To learn more or connect with Mitch, visit mitchwebb.com.

Mentioned In This Episode:

Free 30 minute consult call for listeners

Mitch Webb Website: https://mitchwebb.com/contact/

Mitch Webb on IG: @kmitchwebb

Mitch Webb on LinkedIn: Mitch Webb Health Coaching | LinkedIn

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Is your plate making you and the planet sick? Dr. Shireen Kassam shares that a plant-based diet is the optimal way to improve your and the planetary health. She shares evidence that eating plant-based nutrition and avoiding animal products can significantly reduce the risk of chronic diseases. She also discusses how shifting to a more plant-heavy food system would help reduce the environmental harm caused by industrial animal agriculture. Tune in to learn the science behind plant-based nutrition and get tips for transitioning to a healthier and more sustainable way of eating!

In this episode, we talk about:

How Dr. Shireen became interested in plant-based nutrition
The health benefits of plant-based diets in preventing chronic diseases
Evidence that plant-based diets are better for the environment
The NHS in the UK should provide more plant-based meals in hospitals to improve health
Common myths around plant-based diets
Is plant-based diets suitable for people of all ages
Best ways to make the transition from a standard diet to a plant-based diet
How can healthcare practitioners help provide information and support to clients interested in plant-based nutrition

Memorable Quotes

“A diet centered around fruits, vegetables, whole grains, beans, nuts, and seeds, lots of herbs and spices for flavor, and mainly water for thirst is one that has been known for decades now to be associated with lower rates of all of our common chronic conditions.”
“Without a healthy planet, we have no healthy people. And it’s absolutely clear that our food system is one of the key drivers of both the climate crisis and the ecological crisis.”

BIO:

Dr Shireen Kassam is a Consultant Haematologist and Honorary Senior Lecturer at King’s College Hospital, London with a specialist interest in the treatment of lymphoma. She is also a Visiting-Professor at University of Winchester, Hampshire, where she has developed and facilitates the UK's first University-based course on plant-based nutrition. In 2023 she launched a course on lifestyle medicine for cancer.

Shireen is passionate about promoting plant-based nutrition for the prevention and reversal of chronic disease and for maintaining optimal health after treatment for cancer. In 2019 she became certified as a Lifestyle Medicine Physician and is also a CHIP facilitator. Shireen founded Plant-Based Health Professionals UK in 2018, a non-profit, membership organisation whose mission is to provide evidence-based education on whole food plant-based nutrition.

Shireen qualified as a doctor in 2000. During her training, she completed a PhD, which investigated the role of selenium in sensitising cancer cells to chemotherapy. Shireen has published a number of peer-reviewed papers in the field of lymphoma. Her first book, Eating Plant-Based, Scientific Answers to Your Nutrition Questions, co-authored with her sister Zahra, was published in January 2022. She has also co-edited the textbook Plant-Based Nutrition in Clinical Practice, published in September 2022.

Mentioned In This Episode:

Eating Plant-Based Book: https://www.hammersmithbooks.co.uk/product/eating-plant-based/

Plant-Based Nutrition in Clinical Practice Book: https://www.hammersmithbooks.co.uk/product/plant-based-nutrition-in-clinical-practice/

Facebook: https://www.facebook.com/wholefoodplantbasednutrition/

IG: https://www.instagram.com/plantbasedhealthprofessionals/

Twitter: https://twitter.com/plantbasedhpuk

Plant Based Health Professionals UK Website: https://plantbasedhealthprofessionals.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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For far too long, women have faced disparities in healthcare that put their well-being at risk. Today’s guest, Dr. Mary O’Connor, has seen firsthand how the healthcare system often fails to meet women’s unique needs. She has dedicated her career to addressing health disparities that negatively impact women. She shares her insights on why women do not always receive the same quality of care as men and how health coaches and other wellness practitioners can support women facing health disparities.

In this episode, we talk about:

Health disparities faced by women, particularly women in rural areas
The role of social determinants of health and access to healthcare in creating disparities
How sex and gender impact medical conditions and access to care
The reason why women do not receive the same health care as men
Importance of considering sex in medical research
Dr. Mary’s book Taking Care of You to empower women to address their health disparities
Role of education, social support between women, and advocacy in addressing health disparities
Actions healthcare practitioners can take to support women facing disparities

Memorable Quotes

“A health disparity is when a certain group of people don’t receive the same quality of health care as another group.”
“Self-love is important, and being comfortable with yourself and your body is very important. But that doesn’t mean it’s healthy for you. Being overweight and being obese is not healthy for you.”
“You need to find a doctor or nurse practitioner that you trust. And that means someone who will listen to you.”
“As women, we are painted with this umbrella, that we exaggerate our symptoms, that we’re histrionic. And so, when women talk about concerns or problems in the traditional system, they get diminished, minimized… it’s important that your doctor, nurse believe what you’re telling them.”

BIO:

Mary I. O’Connor, MD, is co-founder and Chief Medical Officer of Vori Health, a nationwide virtual-first physician-led musculoskeletal medical practice offering a biopsychosocial model of care. She is Chair of the Board of Directors of Movement is Life, a nonprofit coalition committed to advancing health equity. Her recent book, “Taking Care of You: The Empowered Woman’s Guide to Better Health” (Mayo Clinic Press 2022), supports women taking charge of their own health. A recipient of the Diversity Awards of both the American Academy of Orthopaedical Surgery and the American Association of Hip and Knee Surgeons as well as the Mayo Clinic Distinguished Clinician Award, she is Professor Emerita of Orthopedic Surgery at Mayo Clinic and past Professor of Orthopaedics and Rehabilitation at Yale School of Medicine. Dr. O’Connor is past chair of the Department of Orthopedic Surgery at Mayo Clinic in Florida and past president of numerous orthopedic societies. An Olympian (US Women’s Rowing), she is passionate in her promotion of the power of sports for girls and women and the benefits to all of physical activity.

Mentioned In This Episode:

The Recipe Book for WOMEN'S HEALTH: https://tcywomen.org

Better Healthcare for EVERY woman: https://www.1millionmorewomen.org

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Loving yourself from the inside out could be the secret to being the healthiest version of you! Nutritionist and hypnotherapist Jiordana Saade discusses how reprogramming your mind is the key to sustainable weight loss. She shares tips for reprogramming your mind for lasting weight loss results, the real reasons behind stubborn weight loss plateaus, and reveals what many need to be talking about for holistic health.

In this episode, we talk about:

Jiordana’s journey with weight struggles and eating disorders which led her to specialize in food psychology
Common issues people have with their relationship to food
Impact of societal pressures on body image and eating habits and how Jiordana addresses these impacts in her therapy
Strategies to help clients have a better relationship with their food and bodies
Navigating the balance between promoting healthy eating without triggering disordered thoughts
Impact of the language we use around food and body on our mental health
Jiordana’s approach to using mindfulness and hypnotherapy when addressing food or body image concerns

Memorable Quotes

“Self-love is literally the antidote of self-sabotage... When you can love yourself so much, you don’t want to hurt yourself. That’s where we kind of build up that self-esteem.”
“It’s not about weight loss or weight gain... It’s about health, finding the healthiest version of you. When we do it from a food psychology perspective, you’re never going to be underweight or overweight... The body wants to be healthy.”

BIO:

Jiordana is a clinical nutritionist, hypnotherapist, and an expert in eating behavior. Jiordana runs a vibrant practice that focuses on the connection between mental health and nutrition and our relationship with food. Jiordana works with women all over the world using her signature program “The Mind-Full Method ™” to help facilitate permanent changes around eating behaviors and reprogram the nervous system to end self-sabotage. Jiordana focuses on the brain-body connection and believes if the body is holding onto weight, there are imbalances in both the mental state, and the physiological body. Jiordana helps clients to recover their mental and physical health through the use of Holistic Nutrition, Functional Medicine, Hypnotherapy, and Behavioural Psychology.

Mentioned In This Episode:

Food Freedom Guide: https://themindfullclinic.com/#services

Podcast: https://open.spotify.com/show/0nrObV3iy0t2KOqULEJiYw?si=1d9d263b2bc64ef8

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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In this episode, New York Times bestselling author Elise Loehnen discusses her book On Our Best Behavior, which is about the seven deadly sins and their impact on women’s lives and roles in society. She also shares how women are often conditioned to disconnect from their bodies and emotions due to societal and cultural pressures and how health coaches can help them reconnect with their desires, boundaries, and suppressed feelings.

In this episode, we talk about:

The inspiration behind Elise’s book On Our Best Behavior
How writing the book helped Elise with her personal transformation and how it impacted her well-being and relationships
The need for collective work to recognize unhealthy language and behaviors toward women
Elise’s journey toward self-definition away from cultural and social expectations
How can people reconcile their faith with the empowerment and reevaluation of women’s roles in society
The role of health coaches in helping women reconnect with their desires, suppressed feelings, etc
The concept of envy and how it is reframed in a positive way in the book

Memorable Quotes

“It’s really difficult to liberate yourself from these ideas of what it is to be a good woman and stand alone, because you’ll be vilified and continually sort of painted as a bad person.”
“If patriarchy were so natural, we wouldn’t chafe against it.”
“We women, through trauma, self-hate, etc., are generally totally disembodied... So the most loving thing a health coach can do is to get women re-embodied and re-in touch with our appetites, our desires, our boundaries, our suppressed and repressed emotions.”

BIO:

Elise Loehnen is a New York Times bestselling author and the host of the podcast, Pulling the Thread, where she interviews cultural luminaries about the big questions of today, including people like Jo Harjo, Loretta Ross, Pico Iyer, Dr. Gabor Maté, and Terry Real. She’s the author of the New York Times bestselling On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to be Good. Elise lives in Los Angeles with her husband, Rob, and their sons, Max and Sam.

Elise has also co-written 12 books, including five New York Times Best Sellers Previously, she was the chief content officer of goop. While there, Elise co-hosted The goop Podcast and The goop Lab on Netflix, and led the brand’s content strategy and programming, including the launch of a magazine with Condé Nast and a book imprint. For the podcast, she interviewed 100s of thought leaders, doctors, and experts, including Ibram X Kendi, Bryan Stevenson, Nicholas Kristof, Ambassador Samantha Power, Rebecca Traister, John & Julie Gottman, among others. Prior to goop, she was the editorial projects director of Conde Nast Traveler. Before Traveler, she was the editor at large and deputy editor of Lucky Magazine, where she also served as the on-air spokesperson, appearing regularly on shows like Today, E!, Good Morning America, and The Early Show. She has a B.A. from Yale and majored in English and Fine Arts; she also went to St. Paul’s School in Concord, New Hampshire. Before that, she attended a school where lunchtimes were spent jumping an irrigation ditch. Originally from Missoula, Montana, it's important to her that people know that she went to the National Mathletes Championship when she was in 8th grade and that she’s a horse whisperer. These days, she serves on two boards (Jeni’s Splendid Ice Creams and Skinfix), advises a beauty bio-tech start-up (Arcaea), and spends her time writing, reading, and fundraising for causes and politicians focused on environmental action, social justice, women and children’s health, and a more equitable world.

Mentioned In This Episode:

Pulling the Thread with Elise Loehnen: https://eliseloehnen.substack.com/

Elise Loehnen’s Website: https://www.eliseloehnen.com/

On Our Best Behavior Book: https://www.eliseloehnen.com/onourbestbehavior

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Today’s guest is Diego Oliveira Sanchez, founder of NutriAdmin — a nutrition software designed to help nutritionists, health coaches, and personal trainers manage their clients and work more efficiently. Diego discusses how his personal health journey led him to create the software, NutriAdmin’s features for consultations, meal planning, client portals, follow-up care, etc., and how the software makes it easy for health coaches to customize nutrition for their clients.

In this episode, we talk about:

What is NutriAdmin and how it helps health coaches
How poor diet and weight gain in university led Diego to launch NutriAdmin
Some common pain points nutritionists and health coaches face
Key aspects of the NutriAdmin user experience — the meal plan generator, note-taking during consultations, client portals, etc.
NutriAdmin’s suitability for other professionals like nurses or mental health specialists
How long does it take users to learn how to use NutriAdmin
Examples of success clients have seen with NutriAdmin
The free trial, money-back guarantee, and resources available on NutriAdmin

Memorable Quotes

“I want to help in any way I can, for more people to have access to nutrition, to great education so that they can improve their health.”
“A lot of people work in the fitness industry, and they are kind of mastering the fitness part. They’re coaching their clients, they are doing the exercise, but then the clients are not eating well. And it’s probably impossible, or really hard, to get fit if you’re exercising but you’re not eating well.”

BIO:

Diego is the co-founder of NutriAdmin (nutriadmin.com) - a leading software for nutritionists and coaches launched in 2016. For Diego, NutriAdmin combines his two passions: software and nutrition. Diego has a background in Scientific Computing from Cambridge University and has been writing code since 2009. Diego has also been passionate about nutrition for more than a decade. It's personal. Whilst at uni, Diego gained 35Kg through an unhealthy diet, reaching a dangerous weight. Then, after reading dozens of books in nutrition and with the invaluable help of a nutrition coach, Diego has lost all excess weight, regained his health, and stayed at high fitness levels for over a decade. Diego has seen (on himself and countless others) how nutrition and coaching have tremendous power to transform people's health. The dream with NutriAdmin is to help nutritionists and coaches to reach more clients, so that they regain their health and become their best selves.

Links:

NutriAdmin Website: https://nutriadmin.com/?via=cathy-sykora (This podcast may include affiliate links. If you sign up through my referral link, I may receive credit or commissions for your purchase. This does not increase or change the cost to you)

Email Diego at: diego@nutriadmin.com

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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I had the pleasure of interviewing my granddaughter, Sykora Roberts. Sykora is currently a student at the Institute for Integrative Nutrition (IIN), making her the third generation in our family to attend IIN after myself and her mother.

Sykora shares what inspired her to pursue a career in health coaching and integrative nutrition, as well as her experience so far in the Integrative Nutrition program at the IIN. She discusses some of the unique aspects of the Integrative Nutrition program that have stood out to her and the impact that integrative nutrition can have on both public health and individual lives.

For anyone considering a career in integrative nutrition, I hope Sykora’s story offers encouragement and motivation to follow their passion.

In this episode, we talk about:

Sykora’s inspiration for joining the IIN and her passion for helping others
Sykora’s experience so far at IIN and how it compares to university studies
The flexibility and personalized nature of the IIN program
Challenges Sykora faced during her studies and how she overcame them
Sykora’s advice to others considering a career in nutrition
Aspects of the IIN program that stood out to Sykora, like the gut health module
Subjects and courses Sykora found most engaging at IIN
How IIN addresses nutrition from a global and multicultural perspective
Qualities Sykora values in the instructors and mentors at IIN
Sykora’s future goals and plans after graduating from IIN

Memorable Quotes

“Integrative Nutrition is something that could completely change the world... Once everyone understands what it is and sees it for what it is, it will not only boost public morale, make people a lot happier, but it will also make people a lot healthier.”
“If it's something that you can picture yourself doing, if you really care about helping people, go for it. There's no room for fear or putting it off just because you're scared. You won't succeed.”
“Prioritize your tasks... Get the hardest thing done first... and just keep rolling.”

Links:

Institute for Integrative Nutrition (IIN) Website: https://www.integrativenutrition.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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As a health coach, you must know how important it is to build your online presence and attract new clients. That’s why I’m here to discuss Search Engine Optimization (SEO) which will help you optimize your website to rank higher in search engines like Google, so more people can find you.

I share the basics of SEO, what is it, how it works, its importance for health coaches, and the tips and strategies you can implement right away like keyword research and on-page optimization, so you too can start reaching more clients online and grow your business through search.

In this episode, we talk about:

What is SEO and its importance for health coaches to attract potential clients
How to do keyword research to find the right keywords for health coaching and target audience
How to optimize a webpage for SEO
Tips for health coaches – using long-tail keywords that have less competition, analyzing competitors, making valuable content
Best SEO strategies – identifying easy fixes on a webpage to improve SEO ranking, leverage podcast interviews for backlinks, etc

Keyword research tools mentioned: Google Keyword Planner, SEMrush, Ahrefs, Moz, UberSuggest, Google Trends

Website optimization and analytics tools mentioned: Yoast SEO plugin, Google Search Console, Bing Webmaster Tools, MonsterInsights

Websites where health coaches can write articles to build backlinks and improve SEO: Forbes, Yoast, etc

Memorable Quotes

“SEO isn’t just about attracting new clients, it’s also about retaining them. So a well-optimized website with engaging content encourages visitors to spend more time on your site, exploring your services and potentially becoming repeat clients.”
“Visibility leads to accessibility... Higher visibility on search engines makes your health coaching services more accessible.”

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Today’s guest, Ali Shapiro, discusses how to develop a personalized coaching methodology that leads to greater impact and business success. Ali says coaching is about helping clients make lasting changes through self-awareness and experimentation instead of simply providing information and advice. Ali also shares techniques to address adaptive change challenges in coaching.

In this episode, we talk about:

The two types of change: adaptive change and technical change
How to keep from telling somebody they have to change now instead of being patient
The concept of survivor self and how it impacts coaching
Understanding the difference between adaptive change and technical change
The reason why so many coaches struggle with shiny object syndrome
The benefits of mastery in coaching and developing a unique approach
Examples of how Ali’s coaching methodology has helped other coaches develop signature programs and find success

Memorable Quotes

“When we no longer know which way to go, that’s when the real work has begun.”
“Health is so much more than weight. The research shows that paradoxically, the less you’re just focused on the weight, the more likely it will happen.”
“Understanding all of that is really realizing, ‘Oh, I don’t need a shiny new tool. I need to really help figure out how to move my client from the survivor self back to the healthy adult self.’ And that is a process.”

BIO:

Ali Shapiro is the host of the top-ranked podcast Insatiable, a holistic nutritionist, integrated health coach, and rebel with a serious cause.

She’s academically, practically, and empathetically aware of how the medical system, diet culture, and body positivity movements all have their own flavor of crazy.

Ali developed Truce with Food while in graduate school at the University of Pennsylvania, where she drew from her decade plus of working with real life clients and her own personal healing journey from emotional eating and having cancer as a teenager.

Links:

Ali Shapiro Website:https://alishapiro.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Once again, Cathy takes on the role of interviewee to discuss the Health Coach Group’s affiliate marketing program for health coaches. She discusses it all — what affiliate marketing is, what the program is all about, what inspired her to start it, who it is for, how to join it, and how it will help health coaches build their businesses and earn extra money. She also shares success stories and strategies for aspiring affiliates.

In this episode, they talk about:

Cathy’s journey with the Health Coach Group and the core mission that drives her work
What affiliate marketing is and how it operates within the context of health coaching
What inspired Cathy to launch the affiliate marketing program
Details of the affiliate marketing program and what makes it unique compared to other programs
How health coaches can benefit from participating in the affiliate program
Strategies for health coaches to successfully implement the affiliate program into their business model
Common challenges affiliates may face and how the program provides support
Tips for being successful in affiliate marketing
Cathy’s long-term goals for the program and how she sees it evolving

Memorable Quotes

“Health coaches are really needed. And it’s probably one of the fastest growing careers that there are now.”
“Affiliate marketing is all about authenticity from beginning to end, and the law requires that you tell people you’re getting reimbursed for what they’re purchasing. But you want to make it clear that it’s not just the reimbursement, but it’s the fact that you’ve used that product and you believe in it.”

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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What is hope for you? For nurse and scientist Ann L. Johnson, hope isn’t just something nice to have – it’s the electric charge that fuels our cells to heal. As cells communicate and support one another, hope thrives when we connect. Tune in as Ann shares the power of hope and how it can help in healing and transforming lives.

In this episode, we talk about:

What inspired Ann to pursue a career in nursing and science
How Ann bridged the gap between nursing and scientific research
Ann’s journey from losing her job in 2009 to becoming a functional medicine practitioner
Ann’s love for adventure and how skydiving gave her a new perspective on the body and hope
Ann’s definition of hope – The electrical charge of the cells of the mitochondria
The importance of building support systems and separating from negative influences
Stories of hope from her book DNA of Hope
Educating patients on gluten-free and other dietary changes
Ann’s mantra – What would you do if you knew you could not fail?

Memorable Quotes

“The body can change with hope. The cell can make us hope, and hope can change our world inside and change our illnesses.”
“What I want people to understand is the power of taking your hand and making a change in your life for the best; it works.”

BIO:

Ann L Johnson's lifelong mission to understand health starts from her own childhood and has continued by understanding others.

For Ann, just being here is a miracle: she was one of only three children who lived after her parents’ first nine children died immediately after birth. She grew up with two driving passions: the outdoors, where she always felt at home; and science. Ann wanted to know why she had survived while those other children had died.

She wanted to discover what causes people to get sick or to be healthy.

This led Ann to a career in healthcare - for 40 years she worked as a registered nurse, on both sides of the emergency room, from preventive to reactive care.

During her nursing career, however, Ann continued to pursue health questions, leading to her second career as a health coach and functional medicine practitioner.

Ann's practice now incorporates cutting-edge scientific research in molecular biology and biochemistry with practical functional medicine principles. This approach calls for mental and emotional fitness and results in personalized health plans for clients of any age and fitness level.

The culmination of Ann's life work is her book, The DNA of Hope, available on Amazon in Kindle, hardback, and paperback for those who want to learn more about how they can transform their health.

Links:

DNA of Hope - https://www.amazon.com/DNA-Hope-Ann-Louise-Johnson-ebook/dp/B0782RGYVX

WildHeart Wellness Website: https://wildheartwellness.com/

Email: supplements@wildheartwellness.com

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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In this episode, Cathy switched roles, moving from interviewer to interviewee. She takes the hot seat for a candid Q&A session about her experiences in health coaching. She discusses her journey in health coaching, how she got her start, the challenges she’s faced along the way, her marketing strategies, passive income options for health coaches, and much more!

In this episode, we talk about:

Cathy’s main clients for health coaching business development services and what motivates them
Various passive income streams available for health coaches – affiliate marketing, online programs and memberships, etc
How Impact Program and other resources of Health Coach Group enable health coaches to generate residual income
Strategies to keep up with changes in the industry and competitors
The challenges of delivering courses through apps for older customers
Cathy’s favorite marketing tools
How Cathy ensures her program stays helpful and relevant
The boundary between the roles of a therapist and a health coach
Challenges faced by Cathy in her business and how she addressed them
Guiding coaches who may feel discouraged or ready to give up
How Cathy implements self-care in her daily routine
Advice for coaches who don’t like online marketing and prefer working locally

Memorable Quotes

“Don’t be afraid to invest in yourself.”
“Sometimes it seems hopeless, but it’s not. As long as you keep at it, it’ll happen.”
“To get your health coaching business going, do not be afraid to market and to advertise because nobody knows you’re here unless you do that.”
“Health coaches, don’t be afraid to get into business, don’t be afraid to get back into business, and don’t be afraid to move your business forward because you’re needed and you’re doing a valuable thing.”

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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How can mental health practitioners and health coaches work together to support holistic wellness? Licensed mental health counselor Diana Rice explores what this interprofessional approach looks like and how it can help clients on their healing journey and revolutionize mental healthcare.

In this episode, we talk about:

Diana’s background and experience as a licensed mental health therapist
Working with young and old clients to help break intergenerational trauma patterns
Over-reliance on diagnoses and medications in mental healthcare instead of addressing root causes
The importance of HIPAA compliance when expanding a private practice to include employees
The differences in roles and scope of practice between mental health practitioners and health coaches
Diana’s approach to integrating faith into her therapy practice
The value of critical thinking in addressing issues like assumptions, misinformation, etc

Memorable Quotes

“Everybody needs a good listening to in a non judgmental, safe place. Not family and not friends, someone that is trained to actually understand and help you with whatever situation that you’re having.”
“To me, it’s about walking the walk of my belief system. It is not putting my belief system on the other human. That’s what they’re hiring me for, and that’s their personal relationship.”
“We cannot save the world, I can’t save the world, no health coach can save the world. But we can start within, wherever we are, to bloom where we’re planted.”
“You are going to feel sad, and it’s okay to feel sad. When you get stuck in it for weeks and weeks, then we need to realize what’s the root cause of that?”

BIO:

With over two decades of experience as a BIPOC therapist, Diana Rice is a seasoned professional at the forefront of mental health and holistic well-being. As a Licensed Mental Health Counselor (LMHC) and Certified Integrative Mental Health Professional (CIMHP), Diana has dedicated her career to helping individuals find balance and healing.

Married for 29 years and a loving parent of four children and five grandchildren, She brings a wealth of life experience and empathy to her practice. With 15 years as a dedicated preschool teacher, she understands the importance of early childhood development and the impact it has on mental health.

Diana is not only a compassionate therapist but also an accomplished author. She has authored two poetry books, each adorned with her own digital artwork. The first book (Wrath to Riches, Justice to Gems) has already captivated readers, and the second (Anima Resuscitation) is set to be released this year.

Through her Florida-based practice, Through the Valley Therapy, Diana takes an evidence-based, innovative, and functional approach to address the complex challenges of mental health. Her expertise in complex Post-Traumatic Stress Disorder (cPTSD) is coupled with a commitment to Christian Integrative Therapy, offering a holistic path to well-being.

Links:

Diana’s Website: https://www.throughthevalleytherapy.com/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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The laws around what health professionals can and can’t do can be complex. Strictly following regulations is important to avoid legal issues, but the rules are also constantly evolving, which can be a little exhausting.

Today’s guest, Lisa Fraley, takes a unique approach to navigating the legal landscape of health coaching. She calls her method legal love — blending her expertise in healthcare law with coaching care and support.

In this episode, we talk about:

Options for psychiatrists/psychologists who want to build their business online but are afraid to hire anyone due to HIPAA requirements
The difference between functional medicine and functional wellness coaching
If a doctor wants to start an online business, should it be separate from their clinical practice
Can a doctor hire a health coach from another state
Story of a doctor who was investigated by the medical board in Colorado for practicing medicine without a license
Ways for doctors to hire health coaches to work with people while staying compliant
Lab testing laws
Tips for doctors to structure their online health coaching business

Memorable Quotes

“If a doctor wants to become a health coach, they need to get trained as a health coach and become a health coach.”
“Lab testing laws are state-specific, just like nutrition laws.”
“There are so many ways you can do both medicine and coaching; you just have to set it up properly.”

BIO:

With a Certificate in Sustainable Business Strategy from Harvard Business School Online, she’s the author ofEasy Legal Steps…That Are Also Good for Your Soul, a #1 Amazon best seller in both Corporate Law and Ethics, and the host of the ”Legally Enlightened Podcast” on iTunes which offers bite-sized, digestible legal tips in 20-minutes or less.

Lisa has spoken on international stages from the Bellagio to British Columbia including for Jonathan Fields, National Association of Nutrition Professionals, Functional Diagnostic Nutrition, Maryland University of Integrative Health, World Conference on Food Science & Technology in Rome, Italy (upcoming), JJ Virgin’s Mindshare Leadership Summit (upcoming), and Maine Women’s Network.

For her expertise, she has been a legal expert on over 300 podcasts and interviews, including mindbodygreen.com, “Entrepreneur on Fire” hosted by Jon Lee Dumas, Health Coach Institute, Integrative Women’s Health Institute, Chris Kresser, Dr. Tom O’Bryan, Functional Diagnostic Nutrition, Functional Nutrition Coaching Academy, True Detox, Institute of Nutrition & Fitness Sciences, Dr. Stephen Cabral, Russ Ruffino, Primal Health Coach Podcast, Practice Better, The Health Coach Group, The Limitless MD Podcast, Doctors Unbound Podcast, Wellpreneur Podcast, That Clean Life, The Wellness Business Podcast, National Association of Counselors in Private Practice, Dietitians in Business & Communications, The Flourishing Center, Dieticians in Private Practice, Entrepreneur Now Podcast, In Her Voice Podcast, Simplero, Shining Mentor Magazine, Australia’s YMag, and “Good Day Maine” (WGME-13 Portland).

Links:

Lisa Fraley’s Website: https://lisafraley.com/schedule-a-free-legal-chat/

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Have you ever noticed how being in nature or surrounded by certain colors makes you feel? Art and color can impact your well-being and can intentionally be used for wellness, healing, and self-care. Today’s guest, Heather Eck, shares how visual art can be a tool for healing on emotional, spiritual, and physical levels.

In this episode, we talk about:

Heather’s background as an intuitive artist and her gift of synesthesia
What is synesthesia
How synesthesia helps Heather perceive and convey the healing properties of the colors and the paintings
Impact of spiritual themes and messages from the Bible on Heather’s art
Using art as a tool for self-improvement, healing and self-care
How Heather balances creating art for herself vs. creating commercial pieces
Heather’s workshops on intuitive art and releasing what you want to let go of/manifest in your life
Impact of alcohol on a person’s art and creativity
Stories where people had emotional reactions upon seeing Heather’s art pieces

Memorable Quotes

“If you’re somebody who wants to be more creative, then maybe you want to work with orange because orange is uplifting and inspiring and helps you connect to your creativity.”
“We were made to create, and whatever way feels good to you—whether writing, sewing, painting, or whatever creative outlet you have—is intended to help calm the body down.”
“We can use art to express ourselves and to get out emotions that we didn’t even know were there.”

BIO:

Heather Eck is a multimedia abstract artist and writer. An intuitive artist and painter, Heather interprets people, places, and experiences through color, a condition known as synesthesia. Like an enormous box of crayons, her gift operates by categorizing through intricate but specific shades of color. While this condition enables her to experience color, she responds to these encounters with people, things, emotions, and spaces by understanding the particular shade of experience that a person dwells in.

She uses her gift to detect the most healing color for them to remedy their wounds. Guided by the chakra system and inspired by spirituality and the mysteries of the universe, Heather transforms these vibrant energies into captivating paintings that uplift, inspire, and ultimately heal.

Each canvas becomes a symphony of color and emotion, a visual representation of the unseen

connections that weave through our lives. Heather’s work is more than art; it’s a medium of healing, a testament to the profound influence of color on our well-being.

Mentioned In This Episode:

Heather Eck Website

Get Heather’s FREE monthly calendar, where she sends out a free digital calendar with one of her newest paintings, a complimentary color and chakra guide, and access to her free Facebook community, the Color Club! Click: https://heathereck.com/thankyou

Explore Heather’s spirit portrait experience: https://heathereckstudios.myflodesk.com/spiritportrait

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Fear is a common companion in the journey of entrepreneurship, especially in the health and wellness industry. And, in fact, every health coach you admire also experienced what you’re experiencing right now. But by embracing the courage to face your fears head-on, you can achieve incredible success. In this episode, Cathy discusses common fears that health coaches experience when starting their business and shares practical tips for overcoming them.

In this episode, we talk about:

Common fears that people experience when starting their business: Fear of failure, imposter syndrome, and fear of success
How to overcome these fears and confidently start your health coaching business
The power of community support from mentors and peers to help you overcome your fears
Cathy’s experience of overcoming her fear at the Health Coach Mastery event at Club Med

Memorable Quotes

“The only real failure is not to try at all.”

“Our fears are gateways to our greatest achievements and growth.”

“Every challenge that you face is an opportunity not to fall but to soar.”

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Running a business can be fun if you know what to do. You'll find out how easy it can be when the answers are laid out for you. Cathy is happy to be back to guide you through the process of building and running a successful wellness business. She walks you through setting, selling, delivering and administering an online wellness program.

In this episode, we talk about:

Seven steps to running an online wellness program
Advice on selecting your signature program
Different Done-for-You programs offered by The Health Coach Group and what will you get from them
Article on different factors that would affect the pricing of your program
Different things that you should take into consideration for your pricing
Free resources offered by The Health Coach Group
Options for delivery solutions for online wellness programs
How to build referrals and repeat business
What should your coaching session look like
Why should you work with the health coach group

Memorable Quotes

"We believe that health and wellness needs a different approach. We are problem solvers, solution finders, and systems creators."
"You won't believe how easy it can be to help thousands of people reach physical, emotional, or spiritual wellness when you have the correct steps."

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Burnout can be a challenging and draining experience, but there is always hope for recovery with the right tools and support! Today’s guest, Dan Cumberland, discusses burnout, its recovery, the hidden million-dollar mistakes entrepreneurs often make that lead to burnout, the four pillars of meaningful work, and how to build a business that you’ll love for a long time.

In this episode, we talk about:

Burnout, its causes and signs, and symptoms
The need for people to regularly check in with themselves to avoid burnout
The relationship between work, meaning, and purpose
Four pillars of meaningful work: people, process, product, and payoff
The challenge in reconciling altruism and profitability in the coaching industry
“Hidden million dollar mistakes” that entrepreneurs can make
Creating a business plan based on your values
Regularly revisiting goals for relevance and progress
Questions to ask yourself to determine if you are at risk of burnout
Changes Dan made to his social media strategy that resulted in 64,000 impressions in 90 days
Tool for creating short-form social-ready videos from long-form audio or video

Memorable Quotes

“We can be suffering symptoms of burnout every single day and not even know it.”
“The most expensive mistakes we make as entrepreneurs are usually not business mistakes, but the mistakes that we make in building our business.”
“It’s easy for folks that are in their early career to grind and hustle it out. But the cost, that burn rate will catch up with you if you’re not intentional about your recovery… and in these other areas of life outside of just your business.”
“We often are so driven by our vision for the destination that we want to get that we forget life is happening right now and we sacrifice our present in order to achieve a future.”

BIO:

Dan Cumberland is on a mission to help self-funded entrepreneurs avoid burnout. Having hit the bottom before, he's passionate about helping entrepreneurs get the insights they need to recalibrate their work/life balance so they have the energy and motivation to keep going.

He is a 3x SaaS founder, serial entrepreneur, host of the Meaning Movement Podcast, and Product Strategist with the Venture Studio NineTwoThree.co.

His work has been featured in Entrepreneur Magazine, Fast Company, and more.

His most recent project is a software for repurposing speech-based audio and video into viral-ready shorts: videosnap.io

Outside of business, he's a father, husband, avid reader, runner, health and fitness optimizer, and volunteer with the Carbon Almanac. He lives in Seattle with his wife and three kids.

Links:

The Burnout Risk Assessment: themeaningmovement.com/start

The Meaning Movement

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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We should be thinking about our marketing as a way to increase the value we bring to other people and our world. Today’s guest, George Kao, talks about marketing as a way to refine your calling and purpose and discusses his book How to Gain New Clients Through Connection, Caring, and Service.

In this episode, we talk about:

The concept of authentic business and how it differs from traditional mainstream business
Prioritizing service and authenticity over cold calculations and metrics
How the concept of authentic business applies to health and wellness coaching
The idea of “joyful productivity” — doing business in a meaningful and heart-centered way
About his book How to Gain New Clients Through Connection, Caring, and Service.
Gaining new clients through connection, caring, and service
Nurturing a warm audience and offering genuine and consistent offers
Authentic content as an intersection between the exploration of our passions and service to humanity

Memorable Quotes

“Authentic means, ‘I’m doing this for my passion, and also I’m doing this as a service to humanity’.”
“No matter how we work, the results cannot be fully determined.”
“The more successful your content is, the lower your conversion rate is going to be.”

BIO:

Since 2009, George Kao has been a trusted conscious marketing advisor to thousands of coaches, counselors, consultants, speakers, and authors.

His mission is to raise the marketing effectiveness of those who deeply value and prioritize integrity and compassion in their business.

George's specialty is helping people grow their ideal audience with authentic online marketing. This can include developing an effective social media presence (including Facebook, Instagram, Linkedin, Youtube), using authentic webinars to serve potential clients, and creating online visibility through blogs, videos, and podcasts.

George Kao helps clients stabilize their income, expand their visibility online, and structure their business so that they can experience more freedom and joy in their work.

In his first year in business, he exceeded $10,000/month in revenues, and by the third year, George's email list had grown to more than 10,000 subscribers and annual revenue was $350,000. Most of his money was earned from selling his online courses and group coaching programs.

After experiencing a spiritual breakthrough in his life, George transformed his business toward radical generosity, and has been giving away most of his content -- now more than 1,000 free videos and articles.

George has conducted thousands of 1-1 business coaching sessions with clients.

He has also taught hundreds of webinars and has created over a dozen online courses.

For many heart-based solopreneurs around the world, George Kao is the go-to expert and advisor on the topics of authentic marketing, and how to create a business that is truly ethical and fulfilling.

Mentioned In This Episode:

Access free articles and videos about authentic marketing and joyful productivity at: www.GeorgeKao.com

Authentic Business Insights

Authentic Selling, 2nd Edition: How to Gain New Clients Through Connection, Caring, and Service

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Are you ready to unleash your inner rebel and make money? Today’s guest Ann Bennett, founder of Renegade Branding, shares her insights on the power of personal branding and how you can create a unique brand identity to stand out in a crowded market and generate more income.

In this episode, we talk about:

Ann’s definition of the word “impact” and how it relates to coaching, growth, and development
The impact of Ann’s mindset on her success
Four Renegade archetypes to help people understand and present their brand
The challenges Ann encountered while building her business and how she faced them
The biggest roadblocks for women entrepreneurs
Ways to effectively communicate your value to captivate the market
Head whipping hook and the importance of it to one’s success
Ann’s mantra for achieving financial success
A novel method for marketing one’s business that makes it irresistible and draws in ideal clients
The importance of incorporating one’s story into their website as a business owner

Memorable Quotes

“We solve problems since we’re born. Day one, it’s all about solving problems.”
“Nobody wants to be stared at unless they’re stunning. And then we all want to be looked at and appreciated.”
“Your life purpose and who you actually are has always been who you actually are.”
“What if the way you are is the way?”

BIO:

Ann Bennett is the founder of Renegade Branding and has spoken across the county and around the world. She is a Best Selling Author, Coach, and Brand Profit Builder. Ann has shared the stage with Thought Leaders like Les Brown, Jack Canfield, Sandra Yancey CEO of eWomen and You’re a Badass Author, Jen Sincero.

Ann uses her marketing and branding genius to help women entrepreneurs (and a few good men) build their STAND-OUT personal brands and boost their profits.

Ann works with purpose-driven entrepreneurs who do transformational work so they can liberate and ignite their unique genius, and authentic voice to build a profitable brand platform.

Ann has 25 years of experience in visual and graphic design and has brought her talents to many major magazines from Popular Mechanics to Vogue; “Where the Devil Really does wear Prada”.

Ann’s personal slogan and the cornerstone of all her programs is, “Liberate Your Rebel Spirit & Rake In The Revenue.”

Mentioned In This Episode:

Ann Bennett's Website

Discover Your Renegade Brand Archetype

Laughing Your Way to Loving Yourself

Links to resources:

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Today’s guest is Garry Schleifer of Choice magazine, who shares his journey to mastery from being a coach to starting a coaching magazine. Garry talks about the importance of ongoing growth and learning in life and how it can make us feel a part of something bigger than ourselves.

In this episode, we talk about:

Garry’s transition from being a coach to starting a coaching magazine
Things that weren’t around in the 90s that are now in the coaching industry
Garry’s thoughts on credentialing in the health coaching field
Garry’s vision for the Choice magazine
The changes that have occurred in coaching over the years
The future of coaching and whether AI could replace face-to-face coaching
The good thing about having communities of coaches
Why it is crucial for health coaches to maintain their presence, even in challenging times
The core competencies that coaches need to adhere to
The benefits of subscribing to the Choice magazine and the resources it provides to health coaches

Memorable Quotes

“Every profession has its magazine… So, why shouldn’t our profession have it as well?”
“Wouldn’t it be lovely if we saw AI and technology as the stuff that supports us, that allows us to be with the client?”
“The good thing about having communities of coaches is that those coach can get together, and they can supervise each other.”

BIO:

A seasoned businessman bringing over 30 years of experience, Garry Schleifer “walks the talk”. His credentials draw from experience as the visionary behind several multimillion-dollar corporations as well as being the owner and publisher of choice ~ the magazine of professional coaching. (choice-online.com)

Garry comes from a place of “ruthless compassion” when helping his clients. He challenges them with transformative coaching, rigorous goals, an innate sensitivity, good humor, and non-judgment.

His coaching credentials include a graduate of Coaches Training Institute (CTI), a Certified Mentor Coach certificate from inviteCHANGE, and a PCC designation from the International Coaching Federation (ICF). Garry is also the Past President of the Toronto ICF Chapter and ICF Global Board, as well as several other community-based boards.

He considers himself a digital nomad, living and loving life from wherever he has traveled with his husband Patrick. He loves what he does and loves meeting like-minded business owners looking for their lost freedom.

Mentioned In This Episode:

Choice - The Magazine for Professional Coaches

Complimentary Issue of magazine

Garry Schleifer on LinkedIn

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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What are the factors that contribute to a healthy brain? And how do we boost our cognitive health, performance, and power? Today's guest, Kristen Willeumier, shares some surprising information about brain health and discusses her book Biohack Your Brain.

In this episode, we talk about:

The reason Kristen wrote the book Biohack Your Brain
How neuroimaging can aid in providing information on blood flow and activity in different areas of the brain
The importance of brain health coaches to help patients maintain a healthy lifestyle
Ways to become a brain health coach, including through certifications
The effectiveness of the Mediterranean diet for improving brain health
The importance of brain assessment and when we should start assessing our brains
Insurance coverage for brain scans and EEGs
The contributors to cognitive decline and accelerated brain aging
Foods that we should be consuming to support our brain health
Using Medium Chain Triglycerides (MCT) as a supplement for your brain health
The importance of hydration for brain health
Beneficial supplements to support brain health
The importance of sleep for optimal brain function

Memorable Quotes

“No matter what age you are, whether you're 20, 30, 50, 60, 70, 80, or even in your 90s…there are very tangible steps that you can take, dietary and lifestyle modifications that make measurable changes in brain function.”
“The green leafy vegetables and the berries are really the most protective of our neurons, because they help reduce free radicals in the brain.”
“Our brain reaches full maturity around the age of 25 to 30 and it kind of plateaus. And then about age 40, we start to see very small numbers of neurons die per day.”

BIO:

Kristen Willeumier, Ph.D., is a neuroscientist with research expertise in neurobiology and neuroimaging. Dr. Willeumier received a B.A. in Psychology from Boston College, an M.S. in Physiological Science from the UCLA College of Letters and Science and an M.S. and Ph.D. in Neurobiology from the UCLA David Geffen School of Medicine. She was a postdoctoral scientist in the Department of Neurology at Cedars-Sinai Medical Center where she continued her work in the field of neurodegenerative disease. She was the recipient of a fellowship award from the National Institutes of Health and has presented her work internationally. She served as the Director of Neuroimaging and Clinical Research for the Amen Clinics, where she led the efforts to utilize imaging technologies to better understand the neurobiological signatures underlying psychiatric disorders. Dr. Willeumier is widely published and has co-authored manuscripts in leading peer-reviewed journals including The Journal of Alzheimer’s Disease, Translational Psychiatry, The Journal of Neuroscience and The Journal of Nuclear Medicine. She is the author of the book Biohack Your Brain: How to Boost Cognitive Health, Performance & Power, which was published by the William Morrow imprint of HarperCollins in December of 2020.

Mentioned In This Episode:

Amazon.com: Biohack Your Brain

Dr. Kristen's Website

Kristen Willeumier on LinkedIn

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Biohack Your Brain: How to Boost Cognitive Health, Performance & Power

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Today's guest is Jessica, an operations management specialist. Jessica dives into how to prepare your business for $20,000 months and shares her expertise in evaluating the metrics of your business, including SOPs, pricing, staffing, budgets, and more.

In this episode, we talk about:

The money game for business owners to improve their revenue strategies
Charging too little for your services can result in having an expensive hobby rather than a profitable business
The litmus test to determine if one is ready for more clients and business
The reason why some people's revenue goals feel impossible
Five goal types to complement your revenue targets
Four things you need to prioritize to create the revenue that you want
Signs that you need an operations manager to assess operational processes

Memorable Quotes

"Create an actual business and not an expensive hobby."
"It's not like you make a decision to live a healthier life, and that happens tomorrow. There's a lot of different things that need to go in."
"If you want to have an online business or a virtually based business, you need to have a virtual office."

BIO:

Jessica is an entrepreneur and strategist with over a decade of management and operations experience. She and her team support women-led organizations with the strategies and systems they need to grow with ease and efficiency.

Once Jessica started working for herself, she noticed a gap in the resources available to women entrepreneurs. That's why she and her team give female-identifying leaders the tools they need to run it right—to stop working IN their businesses and start working ON them.

Mentioned In This Episode:

Jessica's Website

Jessica on LinkedIn

Money Game

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Most people you know suffer from some kind of mental or brain disorder but aren't aware of it! Today's guest is Scott Warrick, an author and mental health advocate. Scott shares ways to enhance your brain health and discusses his groundbreaking book, Healing The Human Brain.

In this episode, we talk about:

How Scott's book Healing The Human Brain differs from other mental health books
How Scott helped his son with Asperger's succeed academically and professionally
Understanding the latest advancements in neuroscience and taking a holistic approach to mental health
Neurogenesis and the importance of rewiring the brain
Healing the brain through lifestyle changes in addition to psychiatric medications
Various habits and supplements that can help with brain health
The psychological and emotional impact of bullying on the brain
Scott's experience overcoming suicidal thoughts by holding onto hope

BIO:

Scott Warrick, JD, MLHR, CEQC, SHRM-SCP (www.scottwarrick.com) is a three-time best-selling author, a national professional speaker, a practicing Employment Law Attorney and a Human Resource Professional with 40 years of hands-on experience. Scott uses his unique background to help organizations get where they want to go, which includes coaching and training managers and employees in his own unique, practical and entertaining style.

Scott Trains Managers & Employees ON-SITE in over 50 topics, all of which are customized for each client. Scott travels the country presenting seminars on such topics as Healing The Human Brain, Employment Law, Conflict Resolution, Leadership and Tolerance, to mention a few.

Scott is also a three-time best-selling author. His first book, Solve Employee Problems Before They Start: Resolving Conflict in the Real World, is a #1 Best Seller for Business and Conflict Resolution. It was also named by EGLOBALIS as one of the best global Customer and Employee books for 2020-2021. Scott’s next book was published under two alternative titles, Tolerance and Diversity For White Guys … And Other Human Beings and Living The Five Skills of Tolerance: A User’s Manual For Today’s World, is also a #1 Best Seller in 13 categories on Amazon. His most recent book, Healing The Human Brain is an International Best Seller in 14 categories with sales in over a dozen countries across the globe.

Scott has been named one of Business First’s 20 People To Know In HR, CEO Magazine’s 2008 Human Resources “Superstar,” a Nationally Certified Emotional Quotient Counsellor (CEQC). Scott has also received the Human Resource Association of Central Ohio’s Linda Kerns Award for Outstanding Creativity in the Field of HR Management and the Ohio State Human Resource Council’s David Prize for Creativity in HR Management.

Scott’s academic background and awards include Capital University College of Law (Class Valedictorian (1st out of 233) and Summa Cum Laude), Master of Labor & Human Resources and B.A. in Organizational Communication from The Ohio State University.

For more information on Scott, just go to www.scottwarrick.com.

Mentioned In This Episode:

Scott Warrick's Website

Book Educational Videos

Brain Educational Videos

Healing The Human Brain Landing Page

All three of Scott Warrick's books are on Amazon, including Healing The Human Brain

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Want to learn how to create habits that stick? Today’s guest is Sarah Hays Coomer — a health and wellness coach, and journalist. Sarah shares the ways that she helps her clients build healthy sustainable habits into their daily routines, and her recent book, "The Habit Trip.”

In this episode, we talk about:

Ways to ensure you're choosing or creating healthy plans that are sustainable
A brief overview of Microdosing Wellness
The story of Sarah becoming a health & wellness coach and joining the Mayo Clinic
Sarah's experience as a health coach for Forbes and balancing coaching and writing
The significance of the national board in health and wellness coaching
Sarah’s strategies for helping clients maintain habit changes
The inspiration behind and approach to "The Habit Trip" book

BIO:

Sarah Hays Coomer is a Mayo Clinic- and National Board-certified health & wellness coach, a National Strength and Conditioning Association Certified Personal Trainer, speaker, and author of three books: The Habit Trip: A Fill-in-the-Blank Journey to a Life on Purpose (2020, Running Press/Hachette), Physical Disobedience (2018, Seal Press/Hachette) and Lightness of Body and Mind (2016, Rowman & Littlefield). Her work has been featured in Forbes, The Wall Street Journal, HuffPost, Triathlete, NPR, Women's Health, Thrive Global, and The Tennessean, among others. She has spoken at organizations and universities nationwide including Google, Vanderbilt University, the Nashville Women's March, The University of the South, the Tennessee Immigrant and Refugee Rights Coalition, Confluence, and the Girls to the Moon Conference. Sarah lives in Nashville, TN with her family and two rescue pups, Ringo and Moon.

Mentioned In This Episode:

Sarah's Website

Connect With Sarah on LinkedIn

The Habit Trip: A Fill-in-the-Blank Journey to A Life on Purpose

Physical Disobedience: An Unruly Guild to Health and Stamina for the Modern Feminist

Links to resources:

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Investing in your mental health and well-being is not only smart but necessary in the modern world. Today’s guest, Jeffrey E. Berger shares why your mental fitness really matters in the modern world and how individuals can achieve overall health and wellness.

In this episode, we talk about:

Jeffrey's transition from a corporate software engineer to a certified health coach
The significance of the microbiome for overall health
The three brains that we all have — the brain, gut, and the heart
Things people need to be aware of regarding physical, mental, and emotional health
The importance of holistic health in today's world
About humanitarian entrepreneurs and Jeffrey's mission as one
Jeffrey’s advice to invest in personal health and wellness

Memorable Quotes

“At no time in human history have we ever been so advanced technologically and yet so miserably, psychologically?”
“There is really no physical health without mental wellness.”
“Everything is a choice, even your health because if you don't invest in your health today, you'll definitely be investing in your illnesses in the future.”

BIO:

Jeffrey E. Berger is the CEO and founder of Abundance in Optimum Wellness, an expert speaker, certified health and integrative coach, certified holistic wellness coach, and contributing author to multiple publications, including "It's OK To NOT Be OK," "Wellness Wisdom Volume 2," and "This Is Your Life... OWN IT! Unapologetically - The Anthology," and contributing author for several magazines, including Phoenix Fitness Fanatics, OWN It!, and MUPO Entertainment Magazine.

He is also a producer and host of the TV series "Holistic Mental Fitness" on MUPO TV Syndication, a recording artist, and the creator of "Living a GBX Lifestyle Program" utilizing Eat-Move-Sleep. He is a humanitarian entrepreneur who is helping to lead the Holistic Global Mental Wellness Revolution.

Mentioned In This Episode:

Connect with Jeffrey on LinkedIn

e-Book How to Eliminate STRESS Without Rx's

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Incorporating video into your marketing strategy helps you boost engagement, increase conversions, and drive revenue. Today's guest Orlando J. Gomez shares how to build your brand and increase your reach through video marketing.

In this episode, we talk about:

The importance of video marketing for health coaches and therapists
Common mistakes that people make when starting with video marketing
The benefits of customer-centric videos over videos that focus solely on personal experiences, pricing, or services
Strategies for identifying client needs to maximize the effectiveness of video shoots
The logistics and outcomes that health coaches should expect when using video as a marketing tool
Tips for selecting the right platforms to achieve the highest return on investment from video marketing

Memorable Quotes

"The more you can talk specifically about the things that they're dealing with and present clear solutions, the more deeply they're gonna connect."
"You don't wanna be the hero of the story. The client is the hero of the story. You wanna be the guide that directs the hero to win the day, to save the day."
"If you do the video content correctly, they will remember you when the time comes."

Bio:

Orlando J. Gomez is the founder of video production company Stellar Lense Productions, a video strategy expert specializing in visual storytelling for business. Orlando had worked with companies like Uber, Baskin-Robbins, Dove, and Samsung, as well as hundreds of small businesses across America to create video campaigns as engaging as your favorite Netflix shows.

Mentioned In This Episode:

Stellar Lense Productions

Connect with Orlando on Instagram

Links to resources:

Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Don't let fear hold you back from living the life you want. Scare your soul and become the courageous, fearless person you were meant to be. Today's guest, Scott Simon, talks about scaring your soul and offers seven powerful principles to help you harness fear and lead a courageous life.

In this episode, we talk about:

What does it mean to scare your soul
The scariest thing Scott has ever done
The story of a 53-year-old woman who overcame societal expectations and personal struggles to achieve her childhood dream
About the Scare Your Soul courage movement and what fuels it
The thing that holds most people back in life
Understanding how the brain processes fear and how this knowledge can be applied to individuals' well-being
The importance of embracing discomfort to achieve growth and progress.
The reason why we need daily courage practice
Some hacks for people who live in fear to act more courageously
What to do when we feel stuck but don't know why or how to change it.

Memorable Quotes

"We all have those opportunities to confront those things that have held us back in life. And when we do them, and they're fun and empowering."
"If we're more courageous, and we step into our fears in a way that's really productive, fun and intentional, that makes us happier people."
"A lot of times, we don't forgive other people because we're afraid of what it might feel like if we forgive somebody. So there's a lot about courage that has to do with other aspects of life."

BIO:

Scott Simon is a happiness entrepreneur, founder of the Scare Your Soul courage movement, and the author of the book Scare Your Soul: 7 Powerful Principles to Harness Fear and Lead Your Most Courageous Life. He is dedicated to creating, curating, and leading opportunities for people around the world to be happier, empowered and courageous in their own lives. Scott founded the movement in 2015, organically growing it from one Facebook post to a global movement with volunteer ambassadors worldwide. He has presented to groups around the world, appeared widely on TV and podcasts, given a TEDx Talk, and led retreats and mindfulness meditations in person and online. In his coaching practice, Scott works with individuals seeking dramatic change in their lives, with a focus on helping divorcing men find their passion and courage through their major life transition.

Listen To Episode 229 Below:

Mentioned In This Episode:

Connect with Scott Simon on LinkedIn

Scare Your Soul Website

Scare Your Soul: 7 Powerful Principles to Harness Fear and Lead Your Most Courageous Life

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Are you struggling to remember important information? Want to improve your memorising ability? Today's guest, Chester Santos, shares three key strategies to help you improve your memory skills and set yourself up for success.

In this episode, we talk about:

Chester's journey to helping people improve their memory
Enhancing memory capabilities regardless of age
3 main principles to develop better memory skills
Utilising the psychological characteristics of memory to retain valuable information
Using visualisation to build mental note cards
Incorporating memory techniques into daily business and personal life
Simple tricks for remembering names at social gatherings

Memorable Quotes

"No matter where you are personally in terms of your ability to remember things, you can improve upon that with the right techniques and a little bit of fun training and practice."
"Turning the information into something you can picture helps to improve your ability to retrieve the information later."

BIO:

Chester Santos – “The International Man of Memory” has left an impression on all corners of the earth. With his unique ability to not only demonstrate extraordinary feats of the mind, but also educate others to do the same, this U.S. Memory Champion is widely regarded to be the world’s leading memory skills expert. Through his entertaining & educational television and movie appearances, professional seminars, and best-selling books, Chester has helped millions of people around the world to realize the benefits of an improved memory and sharper mind.

He is highly sought-after by the media for his exceptional skills and expertise. CNN, ABC, PBS, NBC, CBS, BBC, and the Science Channel have all featured Chester and his memory building tips for viewers. When newspapers and magazines need memory improvement tips for their readers, they also seek out Chester Santos. He has been quoted in the New York Times, Wall Street Journal, San Francisco Chronicle, Washington Post, and most recently, TIME Magazine featured his advice for remembering numbers in a December 2018 Special Edition entitled, “The Science of Memory”.

As the preeminent thought leader on memory skills and their effect on one’s professional, personal, and academic success, Chester has been booked to give presentations in over 30 countries. He has entertained and educated people of varying backgrounds, including executives for CEO Clubs International and YPO, investment professionals for NASDAQ and Credit Suisse, students for organizations at Berkeley, Stanford, and Harvard, and even actors for the Screen Actors Guild (SAG-AFTRA) Foundation.

His keynote speaking credits include TEDx with some of the nation’s most highly regarded professors and scientists, the prestigious Talks at Google program featuring “the world’s most influential thinkers, creators, makers and doers”, and the International Festival of Brilliant Minds in Puebla that had him speaking to an audience of 5000 people along with Nobel Prize winners, Pulitzer Prize winners, and other luminaries.

Chester Santos is also the personal memory and mind coach to some notable celebrities, politicians, professional athletes, and high-powered executives.

Mentioned In This Episode:

Connect with Chester Santos on LinkedIn

Chester's Website

Code CATHY to waive the $200 enrollment fee for 50 listeners

Links to resources:

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Listening is a critical component of successful conversations, yet it often goes overlooked. Today's guest, Dr. Debra Dupree, shares why individuals may not be listening in conversations and how to redirect challenging confrontations into learning opportunities.

In this episode, we talk about:

How has the field of neuroscience helped us better understand human behavior
The difference between a fixed mindset versus a growth mindset
What is emotional potential and how you show up matters
What can people do to strengthen their conflict communication
Effective communication requires both speaking and active listening
Three tips for growing your emotional intelligence

Memorable Quotes

"You and I can look at a problem together, but what we see in that problem could be two entirely different things."
"Your emotional potential is really about doing that self-study of who am I? And then, how do I manage myself?"
"Lots of lost opportunities happen as a result of not knowing who we are and how we wanna show up with others."
"Leave people intact in conversations, not attacked."

BIO:

Dr. Debra Dupree, the MINDSET Doc, has long been inspired to help others grow out of their FEAR of CONFLICT. She saw her own family-owned business embroiled in differences and disagreements, leading to dashed dreams, damaged relationships, and broken hearts. She turned these early experiences into a lifetime of study and application to the business world, working with leaders at all levels of an organization.

As she sees it, people have a financial, and a personal, need to work but work doesn't always feel 'psychologically safe' - and this is true at every level of the organization. Dr. D works with individuals and organizations to show up in ways that matter with influence, persuasion, and cohesion to make collaborative and meaningful environments.

Today, she takes her world-wide community to a new level of understanding with empathy and compassion using strategic skills and techniques that turn challenging confrontations into curious conversations for learning, living and growing for cohesive workplaces.

Dr. Debra is a Dispute Resolution Specialist, Conflict | Leadership Coach, and International Trainer and Keynote Speaker. She is also the host of the bi-weekly podcast 'Decoding the Conflict Mindset' bringing 'thought leaders' from various disciplines to her worldwide community to gain insight on self and others in challenging conversations, when high emotions run high, facing tough negotiations and confrontations.

Mentioned In This Episode:

Connect with Dr. Debra on LinkedIn

Take Three Steps to Mindset Shift and book a complimentary session

Your Emotional Potential: How You Show Up Matters

Links to resources:

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Deeply understanding our patterns of thinking not only helps us have more open and honest conversations with others, but it can help us relieve stress. Today’s guest, Chuck Wisner, speaks about his book, The Art of Conscious Conversations: Transforming How We Talk, Listen, and Interact.In this episode, we talk about:

What inspired Chuck to write his book
The four conversation types and how they are related
How we process and think of the inputs we get and the messy world of opinions
Modeling self reflection by honestly revealing your opinion
Private conversations with yourself versus public conversations with others

Memorable Quotes

“That storytelling piece is so critical for ourselves as individuals and so critical for our society and culture.”
“That emotion is just a reflection of our internal thinking.”
“There’s a distinction between what we say outloud and what’s going on internally.”
“The bigger the gap between our private conversation and our public conversation, the more stress we live in.”

BIO: Chuck is a highly sought-after thinker, coach, and teacher in the areas of organizational strategy, human dynamics, and leadership communication excellence. He has spent twenty-five years as a business and personal consultant and a trusted advisor to leaders in high-profile companies across industries. His methods are anchored in years of leading-edge research, theoretical development, and the practical application of the foundations of conversations.

Chuck earned an architectural degree from the Boston Architectural College and worked as a successful architect in the Boston area for twenty years. Inspired by life circumstances, Chuck changed careers mid-life and was among the first to be certified in a Mastering the Art of Professional Coaching program with the Newfield Network, one of the world's leading transformational education organizations over the past thirty years. Subsequently, he was a senior affiliated mediator with the Harvard Law Mediation Program and a specialist in organizational learning and transformational leadership associated with MIT’s Center for Organizational Learning.

Chuck is currently working as an advisor with leaders and their teams at Google, Ford, DTE Energy, and Tesla (all Fortune 200 companies). His client list has included PSEG, Harvard Business School, Toyota, the Detroit Mayor’s Office, General Motors, Shell, and Chrysler Motor Company.

Chuck lives in New England with his wife, Kata, an artist. They have two sons, who are living their creative dreams in New York City.

Mentioned In This Episode:

Connect with Chuck

Links to resources:

Health Coach Group Websitehttps://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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You may have considered starting your own podcast, but feel overwhelmed by the responsibilities involved. The good news is that you can still benefit from podcasting, without hosting your own show. Today’s guest, Anastasia Lipske, shares how being a guest on a podcast is a powerful tool for growing your business.

In this episode, we talk about:

Why being a podcast guest is great for marketing your business
Coming from a place of integrity and not trying to pitch yourself
Taking the pressure off of yourself when you are a guest
How many episodes you should be posting if you have your own podcast
The best way you can find and vet podcasts
Building up a hit list of podcasts to go on
The bittersweet nature of ratings and reviews
Writing authentic messages when reaching out to podcasters
Treating others the way you would like to be treated

Memorable Quotes

“The best form of advertising is sample advertising.”
“How can I be a blessing in what I share to them?”
“Benefit of having your own show is that you can go deeper and further.”

BIO:

Anastasia Lipske knows what it takes to book speakers and podcast guests. As the founder of Access Speakers, a full-service speaker, and podcast booking agency, she has booked more than 1,500 engagements for her clients.

Anastasia speaks the language of speaker chairs, event planners, and podcast hosts who seek great speakers and podcast guests for their meetings and shows. Additionally, her unique skills help business owners brand themselves as speakers, spread their message, and attract clients.

As a co-author of the book, Business Success with Ease, Anastasia emphasizes how to use speaker branding to generate influence, awareness, and clients! Her readers learn strategies of public speaking and podcast guesting as effective marketing tools.

Anastasia motivates audiences with her energetic personality and passion for the speaking and podcast guesting industry. She inspires business owners to use one of the most powerful tools in existence...the voice!

Mentioned In This Episode:

Connect with Anastasia on LinkedIn Register for her FREE monthly Q&A sessionGet her ebook here

Links to resources:

Health Coach Group Websitehttps://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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We have heard about holistic health, but what about “holistic wealth?” Today’s guest, Keisha Blair, explains why holistic wealth is so important and her mission to help others achieve it.

In this episode, we talk about:

The most vulnerable article Keisha has ever written
What she did after her husband’s death, in order to heal
Helping women become more resilient in their lives
Knowing your own personal financial identity and spending habits
Why most people have unresolved money trauma
One of the most pervasive and dangerous money blocks people deal with
Keisha’s mantra during a high inflationary period
Advice for those looking to invest their money in 2023

Memorable Quotes

“There’s no wealth without health.”
“So many people tie their net worth to their self worth.”

BIO:

Keisha Blair is the award-winning, international bestselling author of Holistic Wealth Expanded and Updated: 36 Life Lessons to Help You Recover From Disruption, Find Your Life Purpose and Achieve Financial Freedom. The foreward for the book was written by iconic Actress Kelly Rutherford, star of Gossip Girl, Melrose Place and Dynasty. Keisha Blair’s Holistic Wealth Expanded and Updated book has been called “an essential guide to the “art of recovery from disruption” by CNN Senior Political Analyst, Kirsten Powers and “game-changing” by iconic Actress Kelly Rutherford (Gossip Girl).

Keisha Blair is regarded as the “Mother of Holistic Wealth”, and Founder of the Holistic Wealth Movement. She is the Founder of the Institute on Holistic Wealth. Keisha Blair is a Harvard Trained Policy Expert and Economist and was part of the Prime Minister’s supporting delegation to the World Economic Forum in Davos, Switzerland and the East Asia Summit in Singapore. Keisha Blair has been profiled in the New York Times, Real Simple Magazine, Forbes, the Harvard Business Review, Essence Magazine and many other publications. Her viral article “My Husband Died At Age 34. Here Are 40 Life Lessons I Learned From It” was viewed by more than 50 million people globally. Both the first edition of Holistic Wealth as well as the Holistic Wealth Expanded and Updated book have been well received by highly influential TV/Media audiences such as Maria Shriver’s Sunday Paper, the editors of OprahDaily.com, the producers of Jada Pinkett Smith’s Red Table Talk, the Laura Coates Show, the producers of the Mel Robbins Show (formerly of Oprah’s Favorite Things) as well as Yahoo Finance’s the Final Round. She is the host of the Holistic Wealth podcast. Visit her website at www.keishablair.com

Mentioned In This Episode:My Husband Died at 34 - Here are 40 Life Lessons I Learned From It

Personal Financial Identity Test

Holistic Wealth Expanded and Updated: 36 Life Lessons To Help You Recover From Disruption, Find Your Life Purpose and Achieve Financial Freedom by Keisha Blair

Keisha’s website

Links to resources:

Health Coach Group Websitehttps://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Holistic Wealth (Expanded and Updated): 36 Life Lessons to Help You Recover from Disruption, Find Your Life Purpose, and Achieve Financial Freedom

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Today’s episode focuses on the technical steps involved in the health coaching sessions you have with your clients. You will learn what you need to do: to prepare for the coaching session, during the session, and after the session.

In this episode, we talk about:

Having a solid program in place for your clients to follow
Different ways to set up the appointment
Thinking about what’s more comfortable for your client
Why your delivery method is very important
What the preparation package should include
Writing everything down during the session
Getting over imposter syndrome

Memorable Quotes

“A good coaching session runs an excellent middle road, if you’re organized but flexible enough to change course when it’s needed.”
“It’s easier to read nonverbal communication, and it’s more personal for clients dealing with important issues.”
“Goal setting should be a part of the first meeting, even if it’s to set a small goal and action steps.”
“Don’t be afraid of your first appointment…The more you do it, the more confident you will become.”

Mentioned In This Episode:

Healthy Habits - Weight Loss Program

Pure Plant-Based Program

Links to resources:Health Coach Group Websitehttps://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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It is possible to achieve financial freedom in your business, without having to compromise your lifestyle in the process.

In this episode, we talk about:

Extreme approaches to having a business that ultimately leads to compromise
Service-based businesses - the pros and cons
The 5 stages to a wealth pyramid and the benefits to this framework
The biggest trap business owners fall into
The rocket fuel you need to scale your business
How business owners can spend more time away from their business
Understanding how to quantify and package your value

Memorable Quotes

“I am a big believer that you can have your cake and eat it, too.”
“It’s very easy for business owners in the service space to fall into this, time for money trap.”
“The vast majority of people stay treading water, for the vast majority of their lives.”
“ A business is the one most powerful vehicles that you have to create financial freedom in your lifetime.”
“Your business should not be a cash-eating monster. It should be a profit-making machine.”

Bio: Jackson Millan - The Wealth Mentor has spent the last 15 years helping service businesses understand the language of money and manufacture financial freedom for themselves and their families.

He has successfully helped over 1,000 clients build in excess of $2 billion in combined wealth and has scaled multiple 7 figure businesses. He is a master of helping business owners make money work for them and turn their business profit into personal wealth.

Mentioned In This Episode:

www.wealthhealthcheck.com.au

Links to resources:Health Coach Group Websitehttps://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Cutting back on your meat consumption does not mean you have to buy manufactured, lab grown meat. There are so many naturally available and sustainable sources of protein, that no one is talking about.

In this episode, Cathy talks about:

Chloe Sorvino’s expose of the US meat industry and failures of the food system
The Pure Program and how it can help you adopt a low inflammatory, whole foods lifestyle
A list of rich, whole food, sources of protein that comes from plants
Books that offer a deeper dive on the food industry
The updated Shopper’s Guide to Pesticides in Produce
Intentionally sourcing local and seasonal food

Memorable Quotes

“We can all strive to eat more ethically, more sustainably, more pleasurably and ultimately more healthfully.”
“My purpose is not to judge what you eat. It’s to ask you to look at some of the options.”
“There are tons of really good food already that has protein in it, so we are not at a loss of protein.”
“Just because it is approved by the FDA does not necessarily mean that it is the right thing to be eating.”

Mentioned In This Episode:

Chloe Sorvino's book - Raw Deal Pure ProgramList of Meatless AlternativesBooks by Michael PollanClean 15 List from EWGDirty Dozen List from EWG

Links to resources:Health Coach Group Websitehttps://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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You may think you are not ready to work with large media outlets, or you may think you are not good enough. Today’s guest believes that you can start wherever you are, no matter where that is. Susan Harrow is a media coach who has helped many business owners prepare for appearances in places like Forbes, the Wall Street Journal, and Good Morning America.

In this episode, we talk about:

How your brand’s values must completely align with your offers
Navigating conversations and staying on track to what you actually want to reveal
Why preparation and role play is so important before having public appearances
What you need to have in your downloadable press kit
Why you only need to be one step ahead of the people you coach
How to get into places like O magazine
The things you must figure out if you want an ongoing media presence

Memorable Quotes

“Values now mean more than ever before. Particularly for millennials.”
“It’s really up to you to keep the doors shut, from the questions you don’t want to be asked.”
“It’s the most powerful placement on the planet for things that are of interest to women.”
“The smaller the pitch, the better.”

Bio: Susan Harrow is a media trainer, marketing strategist, martial artist + author of the best-selling book, Sell Yourself Without Selling Your Soul® (Harper Collins).

For the past 33 years she’s run Harrow Communications Inc., a worldwide media consultancy where she’s trained thousands of health + wellness professionals, authors + entrepreneurs worldwide to monetize their media appearances and become highly desirable, repeat guests who shine in the media spotlight™.

She's prepped her clients and course participants to appear on Oprah, 60 Minutes, The Today Show, Good Morning America, Fresh Air, Marketplace, Bloomberg, MSNBC, NPR, CNN, FOX, NYT, WSJ, Wired, Forbes, Inc., O, Parade, Vanity Fair etc.

Her course, The Zen of Fame: Your Genius Gone Viral,® shows people how to promote themselves with integrity + spirit.

You may know her as the "Go To Girl" for getting on Oprah. What you might not know about her is that she has a black belt in Aikido and was recruited by the CIA to be a spy.

Mentioned:

How To Be Featured in O Magazine/Quarterly: The 15 Best Places For Products, Services, Causes and Books

How To Be Featured in O Magazine/Quarterly

Discover the 5 winning formats to create Your Signature Story for the media or speech— in 5 minutes or less. (And make your audience love you!)

Links to resources:Health Coach Group Websitehttps://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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Did you know that more than half of the US population is taking anywhere from 3 to 22 prescription drugs on an annual basis? This is a serious problem.

In this episode, Cathy talks about:

Her husband’s diabetic diagnosis
The importance of making simple lifestyle changes
Why you should be cautious about the interactions between the medicines and supplements
How you can reduce the chances of negative consequences
The type of questions you should be asking your doctor and health practitioners

Memorable Quotes

“Today we are taking too many medications and they can be very dangerous.”
“It gets dangerous when we have drugs and pharmaceuticals coming from different directions.”

Links to resources:Health Coach Group Websitehttps://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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“To eat meat or not eat meat, that is the question.” Actually, it may not be as simple as that. Today, we speak to Chloe Sorvino, Food and Agriculture Staff Writer at Forbes Magazine. She discusses big meat, meat alternatives, lab grown meat, and the impacts this all has on our environment and health.

In this episode, we talk about:

How ‘Big Meat’ became so powerful
The long list of problems that the meat industry has caused
Why meatless alternatives pose similar risks and ramifications
The first regulatory step in getting lab grown meat approved
Running out of resources like land, water, and air
The best way you can take an active role in purchasing your food
Why time is really of the essence when it comes to improving our food system
Issues concerning lab grown meat

Memorable Quotes

“There's just lots of wealth and power now, very deeply intertwined within the meat industry.”
“From the workers, to the distributors, to the retailers, to the shoppers…the meat industry’s consolidation has had drastic ramifications.”
“Climate change really is the threat to the meat industry, but to the entire food system.”
“I think very hard every time I put meat in my mouth.”

Bio: Chloe Sorvino leads coverage of food, drink, and agriculture at Forbes. Her debut book, Raw Deal: Hidden Corruption, Corporate Greed and the Fight for the Future of Meat, will be published by Simon & Schuster's Atria Books in December 2022. She serves as a steward on the Forbes Union unit council. Her work has been featured by NPR, the Financial Times and Women’s Wear Daily. Find out more at ChloeSorvino.com, subscribe to her newsletter Mind Feeder, and follow her on Twitter @chloesorvino.

Mentioned In This Episode:

Article - Lifeless Market for Meatless Meat

Raw Deal: Hidden Corruption, Corporate Greed and the Fight for the Future of Meat

Links to resources:Health Coach Group Websitehttps://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website

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You can make the decision to change today. It may be hard, but not impossible. Today we talk to the editor in chief of Entrepreneur Magazine, Jason Feifer, who shares why change is good for you and your business.

In this episode, we talk about:

Why business owners need to focus on the problem they are solving
Learning how to grow from a difficult situation that already happened
The 4 phases of change that we all go through
Recognizing potential gain and then building on it
The 5 skills a business owner needs to have success
Why people focus on loss instead of gain

Memorable Quotes

“Our job isn’t to keep doing the thing that used to work. Our job is to understand what people need.”
“Am I a person who runs a certain kind of business or am I the person who solves a certain kind of problem?”
“We really do ourselves a disservice when we think we have to do everything.”
“Make the change before you are forced to “

Bio: Jason Feifer is the editor in chief of Entrepreneur magazine, author of the book Build For Tomorrow (out September 2022), a startup advisor, and host of two podcasts: Build For Tomorrow (yes, same name as the book) a show about the smartest solutions to our most misunderstood problems; and Problem Solvers, about entrepreneurs overcoming the odds in their business.

Prior to Entrepreneur, Jason has worked as an editor at Men’s Health, Fast Company, Maxim, and Boston magazine, and has written about business and technology for the Washington Post, Slate, New York, and others. Jason’s previous book, a romantic comedy that he wrote with his wife called Mr. Nice Guy, is currently being developed for television.

Mentioned In This Episode:

Build for Tomorrow

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/Use the code HCC50 to save $50 on our website

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Hosting a podcast is a great way for you to grow your business as a health coach. Today we talk to podcast expert, Joe Casabona, who shares the best way to start a podcast for your coaching business.

In this episode, we talk about:

Demonstrating expertise in a convenient yet personal way
Why coaches should consider a “mini podcast” style for their show
The top 5 ways to make money with your podcast
The question you need to answer when starting your podcast
Joe’s quick tips on how to start a podcast
How to offer a call to action during your episodes

Memorable Quotes

“To be a good consultant or coach, people need to know, like, and trust you. A podcast is one of the best, most intimate ways to create that trust.”
“Show them you can solve their problem…You’re the painkiller that they need.”
“Record maybe 8 - 12 episodes so you have 3 months of content before you ever launch.”

Bio: Joe Casabona is a podcast producer and coach who helps people grow their podcasts into five-figure businesses. He does that through expert-tested systems that come with 10 years experience podcasting, 15 years teaching, and over 20 years working the web. You can learn more about him at casabona.org

Mentioned In This Episode:

Podcast Liftoff Playbook
Listeners can use the code HCC50 to save $50 on the Extended Playbook, which includes a coaching session with Joe.

Links to resources:

Health Coach Group Website
https://www.thehealthcoachgroup.com/Use the code HCC50 to save $50 on our website

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We are living in a very artificially lit world. While LED lights are claimed to be the most energy efficient and sustainable, they offer detrimental effects to our health.

In this episode, we talk about:

LED technology - It is very high in blue light spectrum
How red light can increase serotonin levels and why this is important
The number one thing you need to do to combat the effects of blue light
Different frequencies of light - They have different impacts on the body.
What you can do if you lack natural light where you live
Why the incandescent light bulb is one of the healthiest light sources
Using specific types of blue blocking glasses at specific parts of the day

Memorable Quotes

“In nature we only get blue light from the sun, but our brain doesn’t know the difference between blue light from the sun or blue light from light bulbs, screens, and electronic devices.”
“We’re confusing the hell out of our brains and it’s thinking it’s daytime all the time.”
“There is no direct replacement for natural light or sun exposure, but there are ways to help.”

Bio: Daniel is the founder and CEO of New Zealand’s premier supplier of blue and artificial light-blocking products. He originally created his business, BlockBlueLight, as a result of a need to fix his own health issues.

Suffering from chronic insomnia, as well as eye strain and migraines, Daniel’s overall health and well-being were declining. He had no idea why. There were many frustrating and failed attempts to try and fix his health issues.

Deciding to do his own research, he stumbled across how light (specifically, blue light) impacts circadian rhythms by suppressing melatonin secretion, which in turn can cause sleep issues. He also discovered how chronic exposure to artificial light during the day could also cause eye strain, migraines, and even lead to permanent eye damage.

Daniel’s company has now become recognized as one of the most trusted international brands and leaders in blocking blue light technology.

Mentioned In This Episode:
Block Blue Light Website

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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Do you ever say, “I really should do X?” If you want to bring certain habits into your life, you must create space. In order to create space, you need to get rid of things that are not serving you first. Today’s guest, Geoff Girvitz, tells us just how to do that.

In this episode, we talk about:

How people with ADHD have traits that lead to successful entrepreneurship
Being a proponent of systems over will power
The term ADHD - It is vague and not a good description
Clarifying the importance of tasks by using contrasting questions
How you can become more present in your life and business
Having kids is a great filter to understand what is really important in life
Creating more bandwidth by getting rid of unnecessary stress

Memorable Quotes

“If you’re stuck in a place like that, you either need to find the right environment or I would encourage you to create your own.”
“A lot of the magic happens in quiet moments where you haven’t filled it in.”
“If there is something shitty in your life or in your experience, that is a really great place to plant a seed for something positive.”

BIO: Geoff is a health coach, entrepreneur, and dad. He founded Bang Personal Training in 2008 and launched The Dad Strength Podcast in 2022. Geoff helps dads with ADHD use exercise as a tool to become more present and centred—in both their personal and professional lives.

Mentioned In This Episode:
Dad Strength

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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A whole foods, plant-based diet is nutrient dense, delicious, and available to anyone. If you are plant-curious, Julieanna Hever explains how to start your plant-based journey.

In this episode, we talk about:

Why Julieanna promotes a whole foods plant based diet
Plant Based diets and why they are more inclusive
The six daily food groups one should eat in a plant-based diet
The nutrients and minerals you should supplement
Julieanna’s approach to helping client’s lose weight
Transitioning into a plant-based diet and staying positive
The Choose You Diet book full of 75 recipes

Memorable Quotes

“It’s been associated with the reversal of advanced stage cardiac disease and type 2 diabetes.”
“The Six foods that are so unique nutritionally and offer the most amount of benefit and advantage by consuming them on a regular basis.”
“Literally, there is no such thing as a perfect diet.”
“You're choosing your diet, you're choosing your weight, you're choosing your goals.”
“If you go in there with a sense of adventure and wonder, it’s fun. It doesn’t have to be perfect.”

BIO: Julieanna Hever, MS, RD, CPT, The Plant-Based Dietitian, has a BA in Theatre and an MS in Nutrition, bridging her biggest passions for food, presenting, and helping people. She has authored seven books, including the brand new Choose You Now Diet, The Healthspan Solution, Plant-Based Nutrition (Idiot’s Guides), and The Vegiterranean Diet, and two peer-reviewed journal articles on plant-based nutrition for healthcare professionals. She is the host of The Choose You Now Podcast. She was the host of What Would Julieanna Do?, gave a TEDx talk, and instructed for the eCornell Plant-Based Nutrition Certification Program. She’s appeared on The Dr. Oz Show, Harry, and The Steve Harvey Show. Julieanna speaks and consults with clients around the globe.

Mentioned In This Episode:
Julieanna’s Website
Get the book - The Choose You Now Diet

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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What is the best way to build and sustain a new habit? How do you know if you really want to build a certain habit? Did you know that you have to actually schedule your habits into your daily life?

In this episode, we talk about:

How Habits are formed - Triggers, Actions, and Rewards
Building new habits with the MASSAGE method
Why you should start small when trying to build a new habit
The way you can break a bad habit
Habits of top performers
Habits for better sleep quality
The best way to sustain your habits in a stressful time

Memorable Quotes

“Having long term sustainable change comes from having these habits that are working for us not against us”
“It really helps to find that small winning step, potentially start with one winning habit at a time, and then get a positive spiral.”
“Getting some kind of movement in is really an important habit for sustainable long term top performance.”

Bio: From playing different sports at a high level to discovering books by the Dalai Lama and Anthony Robbins, Mads has always been interested in personal growth and high performance. On this journey, he completed different studies and degrees in Psychology at Copenhagen Business School and Harvard University. In his research, Mads found that many of the resources focus 80% on the problems we are facing and only 20% on the solutions. He is on the mission to flip this statistic around to help more people. This has led to his bestselling book "Winning Habits and Routines".

One of Mads’ biggest passions is building health, performance, and wellbeing-related ventures and projects. Also, exploring what helps individuals feel extraordinary - perform better, live a more meaningful life, and be happy. Mads has co-built 3 successful, impact-driven ventures with KRING. A few years ago he started Growth Island, a podcast on health, performance, business and life's bigger mysteries. health and human wellbeing, where he interviewed 100+ of the world’s experts - doctors, scientists, psychologists, and entrepreneurs.

With his management consulting experience from Deloitte, Mads started actively training and consulting startups globally - he worked with +150 startups from all the continents, guiding them through the business model validation and preparation for scale.

Mentioned In This Episode:Get the Habit and Goal Achievement Cheat Sheet
Get the book - Winning Habits and Routines

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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Many of us are now very accustomed to hearing the phrases “remote work” or “work from home” due to the impact the COVID 19 pandemic has had on our economy. Today’s guest is Liam Martin, who runs a “remote first” company and who has been working remotely for 20 years. He explains the future of remote work and how to run a successful remote business.

In this episode, we talk about:

His book, Running Remote, and why he decided to write it
Why remote work is the biggest civilizational shift in human history, even bigger than the internet
Advising large organizations on how to run remote businesses
Asynchronous model of management and why businesses should transition to this
Getting more output from remote employees
The Great Migration - how remote work will impact migration across the country
Understanding that company culture can be built remotely

Memorable Quotes

“I think this will go down in history as the biggest shift in civilization in the last hundred years.”
“If any singular person is critical to the operations of the business, you don’t have a business.”
“Just because someone is present doesn’t necessarily mean that they’re producing output.”
“Cities will become living focused as opposed to working focused.”

Bio: Liam is an avid proponent of remote work and has been published in Forbes, Inc, Mashable, TechCrunch, Fast Company, Wired, The Wall Street Journal, The Next Web, The Huffington Post, Venturebeat, and many other publications specifically targeting the expansion of remote work. Liam's products and services are defined by the concept of giving workers the flexibility to work wherever they want, whenever they want.

He holds an undergraduate and graduate degree in Sociology from McGill University. He lives in Canada but travels 3-6 months out of the year due to his ability to work wherever and whenever he likes.

While he travels around the world a few times a year, he usually spends time in Austin, Las

Vegas, and Ubud. He encourages others to work remotely while he's on his travels.

Liam has also co-authored a book - Running Remote - focused on remote work methodology. In this revolutionary guide, Liam and his co-founder, Rob Rawson, have unearthed the secrets and lessons discovered by remote work pioneering entrepreneurs and founders who've harnessed the async mindset to operate their businesses remotely in the most seamless, hassle-free, and cost-effective manner possible.

Listen To Episode 211 Below:

Mentioned In This Episode:Running Remote

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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Today’s guest was overweight and bullied as a teen and later diagnosed with Celiac disease in her twenties. Elyse Wagner decided to heal herself with whole foods, positive attitude, and functional medicine. She is now a nutritionist, mental health counselor and the co-founder of the Functional Medicine Coaching Academy.

In this episode, we talk about:

Elyse’s health problems she dealt with growing up
The future of health coaching and how it is becoming more sophisticated
The collaboration between the Functional Medicine Coaching Academy (FMCA) and The Institute for Functional Medicine (IFM)
Legitimizing the field of health coaching with a current research initiative
What makes FMCA unique from other health coach certifications
Key traits of a good health coach
Opportunities offered to graduates of FMCA
Things to consider when it comes to studying nutrition
Setting the gold standard for the health coach industry

Memorable Quotes

“More and more people are realizing they can own their health.”
“We believe that when our coaches stay within their scope of practice, and stay within their lane if you will, that’s when you can really shine and serve.”
“A lot of people come for the content but then they stay for the community.”
“We're going to continue to elevate this field. One coach at a time, one graduate at a time…and one program at a time.”

Bio: Elyse Wagner has always been a questioner, motivated to discover what’s possible when you’re really, truly in your soul purpose. For her, that purpose is to help others take ownership of their health. She first embraced this calling while in graduate school at Bastyr University, when she was diagnosed with celiac disease. In struggling with her diagnosis, she realized that she had always known, intuitively, that certain foods were creating “brain fog,” bloating, and mood swings. So she made the empowering decision to become the CEO of her health and tapped into the motivation to change her lifestyle.

Elyse healed her mind and body by applying the knowledge she was learning in her master’s program: that food and a positive mindset are the most powerful medicine. It became clear to her that she was called to empower others to choose health and educate them on how to achieve wellness.

After earning a dual master’s degree in holistic nutrition and clinical psychology, Elyse began practicing as a certified nutritionist and licensed mental health counselor. In 2013, she founded My Kitchen Shrink, Inc. and joined Dr. Scheinbaum at Feed Your Mind Wellness, LLC as a Health Coach, where they connected over their shared belief in the transformative power of Functional Medicine coaching.

Elyse always hoped to make a powerful impact on the world through health education. Founding FMCA and serving thousands of students as part of the Functional Medicine movement is the manifestation of a lifelong dream.

“Sandi and I share a passion for teaching, inspiring, and empowering like-minded professionals to become effective coaches. FMCA provides an educational framework that embodies the perfect blend of mind, body, and spirit. It’s not just a program, it’s a movement, and I’m honored to have the opportunity to guide your personal and professional growth. This is what I’m here to do, what I need to do. This is my purpose.”

Elyse is the author of Smoothie Secrets Revealed: A Guide to Enhance Your Health and co-author of Functional Medicine Coaching: How to Be Part of the Movement That’s Transforming Healthcare.

Mentioned In This Episode:Functional Medicine Coaching Academy - Free Ebook

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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Your long list of tasks is important to you but it’s also suffocating you. How do you find balance? Today’s guest is Mark Struczewski, a productivity coach who helps people feeling overwhelmed while still being productive.

In this episode, we talk about:

The first thing you should do when feeling overwhelmed
Why you should not try to “work through it”
Running for one mile every single day, for the last 5 years
Mark’s journey with his podcast, The Mark Struczewski Podcast
Having freedom in your life once you are truly productive
Knowing what to plan and how to plan it

Memorable Quotes

“You get one life! I choose to live like Tigger because why would I want to live like Eeyore?”
“Tell your time where to go instead of wondering where it went.”
“Is this needle-moving or are you just wasting time?”

Mark Stru - Chess - Key, also known as Mister Productivity, helps solopreneurs go from feeling overwhelmed & stressed to feeling peace & freedom. He's also the host of The Mark Struczewski Podcast with over 1,125 episodes.

Mentioned In This Episode:10 Quick Ways to Conquer Overwhelm Guide

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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The ability to cook has become a lost skill in our current age, which is a big factor in deteriorating health. Today’s guest, Deborah Kennedy, shares why cooking is the only way you can own your health.

In this episode, we talk about:

How our physical health is connected to our ability to cook
Letting children play with food so they can get familiar with it
Defining what it means to cook
Using culinary techniques to starting liking the taste of certain foods
Starting small with incremental healthier changes
Deborah’s book and her modular approach to healthy cooking
What to expect from Deborah’s Food Coach Academy
The growing health coach industry and the positive impacts it will have

Memorable Quotes

“Any opportunity you have to create something yourself is adding health to your body.”
“There is and never will be this magic food that you can eat that will get rid of all the negative consequences that an ultra processed diet brings you.”
“Even the smallest changes can have a biochemical effect in your body, which can lead towards health.”

Deborah Kennedy PhD is the CEO of The Food Coach AcademyTM, Build Healthy Kids®, and Culinary Rehab®, which establishes nutrition and culinary competencies, modular learning opportunities, prescriptive delivery methods and outreach programs for various populations. She received her PhD in Nutritional Biochemistry from Tufts University, Friedman School of Nutrition, Science and Policy. Dr. Kennedy has studied food from an early age - learning to cook at age 4, worked as a chef in Canada, obtained her doctorate in nutrition, authored three books on children and nutrition and five in Culinary Medicine, and developed a prescriptive algorithm for dietary changes. She served as the first Chair for Best Practices in the Teaching Kitchen Collaborative (a Harvard and CIA initiative) and serves on the board of Chefs for Humanity.

Mentioned In This Episode:
The Culinary Medicine Textbook: The Basics

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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Many people will wait until the “right time” or “next year” or “next month” to begin making good changes in their lives. What we have to realize is that motivation is created. It is created when we decide to make small steps towards improvement.

In this episode, we talk about:

Creating motivation instead of waiting for the right time to start
How the same exact mind that creates bad habits is the same mind that can make better decisions
Being vulnerable opens up opportunities to connect with others and be inspired by them
Comparing self development to cleaning a whole house - you can’t clean it up all at once
Helping people through their podcast, The Fit Mess
Recognizing and being grateful for your present circumstances when you are doing well

Memorable Quotes

“Give up on the idea of waiting for the right time because the right time doesn’t exist.”
“We are human; there is always gonna be a mess.”
“As long as you are alive, you should be growing.”

Zach Tucker and Jeremy Grater are the founders and hosts of The Fit Mess. For nearly a
decade, they have pushed themselves to learn more about their own physical, emotional, and
mental health. This has created a passion for using their acquired knowledge to help others.
As hosts of the show since 2017, they have had the opportunity to speak to a wide range of
guests, including some of the biggest names in health and wellness.

Mentioned In This Episode:
The Fit Mess Podcast

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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Knowing how and where to offer your services and products is an overwhelming job for business owners. Thankfully the Kajabi platform can help you publish, market, and sell your content. Sean Kim, president of Kajabi, explains how this platform has helped businesses generate over $3.5 billion.

In this episode, Cathy and Sean talk about:

The vast amount of tools Kajabi offers on the platform
The supportive community and customer service you get
Why Sean decided to quit his role at TikTok to work for Kajabi
Focusing on customers means truly solving their biggest problems
Having a risk-taking mindset
Getting started even when your product is not perfect

Memorable Quotes

“We're giving people the tools and services to really build their business from start to finish, and for them to actually own that entire business end to end.”
“Risk taking is where you see some of the innovation happen. You're going out of your way to try something new, not knowing if it's going to work out or not.”
“Don't stress or spend too much time trying to make the product perfect. Just put it out there and get that feedback early on and iterate on it.”

Sean Kim is the president and chief product officer at Kajabi, the leading platform for knowledge entrepreneurs and creators to build, market, and sell their content, products, and services. He was previously the head of product at TikTok, where he set the strategic direction and led teams responsible for developing and growing the company's products. Prior to TikTok, he was the global head of product at Amazon Prime, where he played an instrumental role in driving customer retention for the Prime Membership.

Mentioned In This Episode:Kajabi Website

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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Have you found that traditional sales methods do not work for you? Sales expert, Nikki Rausch, shares her effective sales method that has helped many business owners close on their discovery calls.

In this episode, Cathy and Nikki talk about:

The role rapport plays in a relationship sales method
Nikki’s 5 step sales process - The Selling Staircase
Not being pushy when a prospect gives an objection
Helping the prospect by making their decision easier - Structure matters
Identifying “buying signals” and how to react to these signals
The importance of asking questions and taking the lead
Having the next part of the sales conversation scheduled

Memorable Quotes

“Sales is something that you do with somebody, not to them. And so you have to learn how to talk with instead of at.”
“When I come into contact with anybody I meet, and definitely in a sales conversation, I think I have a rapport bank account with absolutely everybody…And my goal is to always make deposits.”
“The easier you make it for somebody, the more likely they are to buy from you.”

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling.” With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Mentioned In This Episode:Nikki’s Website and Free Ebook
Nikki’s Podcast - Sales Maven Podcast
Nikki’s Book - The Selling Staircase

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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The Selling Staircase: Mastering the Art of Relationship Selling

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Entrepreneurs often feel they “are” their business which can lead to lots of emotions, especially when sales don’t go as planned. Sarah Walton explains why business owners need to learn how to control and use their emotions to their advantage.

In this episode, Cathy and Sarah talk about:

How Sarah’s poor upbringing was the catalyst that lead her to what she does today
Her mission to empower women with the skills to make the money they need to be free
Learning to attach pleasure to a painful situation
Showing up for the people you serve in your business - even if your sales are low
Checking email click-through rates after a launch to understand the numbers
Separating oneself from one’s business in order to move forward and succeed

Memorable Quotes

“I was so upset all the time, my stomach always hurt. I wasn't sleeping, I was always sick. I was making a boatload of money. But I was miserable.”
“And that's why if we just allow the moment to moment, emotions we're feeling…to dictate what we're doing…we're gonna end up in a world of hurt.”
“Thinking of the business as its own entity, and asking on the daily, What does my business need me to do today?”

Sarah Walton is a business mentor who’s been featured on The Today Show, speaks at women’s conferences all over the world, and has helped hundreds of women start and grow businesses they LOVE. She honed her business-building skills working with startups and large corporations where she managed a P & L worth hundreds of millions of dollars. She’s also the host of the Game On Girlfriend Podcast, and she's known for her weekly "Coffee With Coach" streaming video conversations on Monday mornings.

Mentioned In This Episode:
Sarah’s Website - https://sarahwalton.com/
Freedom Calculator (FREE) - https://sarahwalton.com/freedom/

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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Running a successful coaching business can seem like a difficult endeavor, especially for solopreneurs who have limited time. Stephanie Redcross West offers practical advice for health coaches, so they can grow a business they are passionate about…without getting overwhelmed in the process!

In this episode, Cathy and Stephanie talk about:

Scaling a coaching business with two main objectives - Diversify Offers & Services for Repeat Customers
Managing coaching fatigue with a “replenish routine”
A simple thing coaches should do between meetings with their clients - This helps the client stay on track
Examples of what to say to a client, when checking in on them
Why it is okay to be a unique coach and not go the traditional route
How the pandemic brought about some positive changes to Stephanie’s coaching business

Memorable Quotes

“Think about how to diversify your offering….You may do some one-on-one coaching, you may do those items, but what else can you do that's an extension of it.”
“What I've been realizing is that I needed to find ways to kind of pulse my client in between my meetings. I needed to find a way for them to do check-ins with me that aren't a heavy lift.”
“I want to make sure people realize that they can coach people in what they love and what they're passionate in. They can coach in niches. They don't have to be like, the plain, vanilla, generic or general coach…You can coach people or train people or help people in all different types of industries.”

Inspiring and supporting vegans in business is all part of a day’s work for Stephanie Redcross West, Founder and Managing Director of Vegan Mainstream.

Since she started Vegan Mainstream in 2009, Stephanie has been blazing a trail as a leader in the vegan business world. As a result, Vegan Mainstream is known today as an invaluable resource for vegan entrepreneurs and business owners, providing results-oriented business coaching, marketing strategy training and unique online courses with live support.

Stephanie and Vegan Mainstream have established an impressive track record of helping numerous vegan professionals launch, scale and maintain successful businesses and organizations.

Mentioned In This Episode:
Stephanie’s Website - Vegan Mainstream
Course for Coaches - The Profitable Coach
FREE & LIVE Webinars - Join us once a month!
Paid Podcast - Going Solo! A Business Podcast For Vegan Solopreneurs
Paid Podcast - Fix It! The Vegan Business Solution Podcast You Need

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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There is a health epidemic that is going unrecognized by health professionals, leaving many people to needlessly suffer. Doctor Neil Nathan wants to educate medical professionals and patients on the effects of mold toxicity and how it is a major culprit to a variety of health problems.

In this episode, Cathy and Neil discuss:

The wide array of symptoms that mold toxicity can cause
Inaccurate, standard air testing for mold and better options to test one’s home
Using urine mycotoxin test to evaluate a patient for mold toxicity
The sad truth about why mold toxicity often goes untreated
Three main components of treating mold toxicity
How mold toxicity can affect hormones and the nervous system
The mentorship program Dr. Nathan runs to teach other practitioners how to treat patients experiencing effects of mold toxicity
Dr. Nathan’s books, such as Toxic: Heal Your Body from Mold Toxicity, Lyme Disease, Multiple Chemical Sensitivities and Chronic Environmental Illness

Memorable Quotes

“It's a tragedy, in my experience, that so many medical professionals have no knowledge about mold toxicity whatsoever…And my hope is to help my colleagues understand that this is very real, it's very common, and it's treatable.”
“So these folks are really suffering, and often not getting diagnosed. A health care provider needs to understand not only mold toxicity, but the things that mold toxicity can trigger in order to really help them understand the comprehensive approach that we need to take in order to help them get well.”

Neil Nathan, MD has been practicing medicine for 50 years, and has been Board Certified in Family Practice and Pain Management and is a Founding Diplomat of the American Board of Integrative Holistic Medicine and a Founding Diplomat of ISEAI. He has written several books, including Healing is Possible: New Hope for Chronic Fatigue, Fibromyalgia, Persistent Pain, and Other Chronic Illnesses and On Hope and Healing: For Those Who Have Fallen Through the Medical Cracks.

He has hosted an internationally syndicated radio program/podcast on Voice America called The Cutting Edge of Health and Wellness Today.

He has been working to bring awareness that mold toxicity is a major contributing factor for patients with chronic illness and lectures internationally on this subject.

Dr. Nathan has been treating chronic complex medical illnesses for 25 years now, and Lyme disease for the past 15 years. As his practice has evolved, he finds himself increasingly treating the patients who have become so sensitive and toxic that they can no longer tolerate their usual treatments, and his major current interest is in finding unique ways of helping them to recover.

Listen To Episode 202 Below:
Libsyn link goes here

Mentioned In This Episode:
Dr.Neil Nathan’s website

Real Time Lab

Great Plains Lab

Book - Toxic: Heal Your Body from Mold Toxicity, Lyme Disease, Multiple Chemical Sensitivities and Chronic Environmental Illness

eBook - Mold and Mycotoxins: Current Evaluation and Treatment 2022

Book - Energetic Diagnosis

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

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People have been programmed to think about fashion in a way that has them disconnected from the deeper truth of fashion. The deeper truth is that fashion is a tool that can offer multi-dimensional healing to humans. Alyssa Couture, fashion industry expert, explains a new modern approach to the industry - fashion for healing. In this episode, Cathy and Alyssa discuss:

Alyssa’s book, Healthy Fashion, The Deeper Truths.
The concept of how fashion can be used for improving our overall wellness
Cosmetic fabrics as a health treatment - Manufacturing fabrics with herbs and botanicals
Ergonomic VS Non-ergonomic clothing - how certain clothing supports our well-being and other clothing does not
Therapeutic fashion and how it’s designed to help with particular health problems
The relation of fashion to health - physical, emotional, mental, spiritual, & energetic
How our fashion plays a big role on our mindset

Memorable Quotes:

“Because really what we're going through right now, in this day, and age is a fashion process, we've moved from mainstream conventional fashion into more of the Eco sustainable fashion, which is the trend. And the future trend, which I pose in the book is fashion for wellness, fashion for health, fashion for mind, body, and spirit and soul.”
“If you put something on your body,… you're picking clothes to really help your day and help your consciousness and help your mind in regards to achievements and trying to express personal self. So yes, I believe, absolutely. Fashion is a direct connection to our mindset.”

Alyssa is a fashion industry expert, with over 15 years of fashion industry experience in a number of roles. Some of these include fashion business, fashion designing, creative directing, styling, merchandising, journalism, fashion retailing, and fashion show production.

Apart from fashion, she has a spiritually driven lifestyle, having previously lived in several ashrams and monasteries. She is a professional fine artist/illustrator with published and sold works to follow.

Naturally being an optimistic person, she noticed an emptiness and lack of spirit and health in fashion in general. She was then inspired to write a book that would be attributed as modern, fresh, and high-fashion for the New Age. She considers herself a fashion intuitive, and over the years she has created interesting, new concepts for fashion both through artistic, philosophical channels.

Mentioned In This Episode:

Alyssa’s Website with free resources on Healthy Fashion
Alyssa’s Book - Healthy Fashion, The Deeper Truths
Earth Therapeutics - Aloe Infused Gloves and Socks
Ayurvastra - Ancient Dye Method from India for Healing

Links to resources:Health Coach Group Website
https://www.thehealthcoachgroup.com/

Leave a Review of the Podcast

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Happy 200th Episode! Cathy and Ashlie share the journey of the Health Coach Group since it first started in 2011.

In this episode, Cathy and Ashlie discuss

Changes in the health coaching industry since Health Coach Conversations launched
Recognizing the human side of health coaching and letting go of imposter syndrome
What’s remained the same and where Health Coach Group programs are most used
How stress and lack of sleep has impacted the health coaching industry
Why getting outside is encouraged in almost every Health Coach Group program
Recognizing the growing number of health professionals becoming health coaches
Advice for health coaches to gain confidence through experience
Why building your email list is crucial to building your health coaching business

Memorable Quotes:

“As a culture we’re moving more into a space where we’re going to see more and more resources that are available in terms of preventive healthcare and focusing on wellness vs. managing illness.”

Mentioned In This Episode:

Building Abundance - https://www.thehealthcoachgroup.com/store/store-learning/building-abundance-a-12-week-business-course-for-health-coaches/

The Inner Circle Membership Program

https://www.thehealthcoachgroup.com/store/the-inner-circle-membership/

Links to resources:

Health Coach Group Website

http://thehealthcoachgroup.com/

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Living in a van is a new trend that has emerged in the last couple of years. It is a way of living that is becoming more and more popular. Ling Wong shares how she manages her freelance career with a sustainable lifestyle as a digital nomad.

In this episode, Cathy and Ling discuss:

Reasons why Ling chose van life and how she got started with it
Turning a school bus into a motorhome
Building a career as a writer while being on the road
The impact of Ling's lifestyle on her work
Her experience of being on the road 80% of the time
Furnishing the bus with furniture, beds, etc.
What Ling learned about being free as a copywriter and a van dweller
The flexibility van life provides in terms of balancing work and life

Memorable Quotes:

"Learning to travel light is a work in progress. We all have a lot of things, the packages that we carry with us, figure, figurative, etc."
"I don't want to be in a cubicle… So it turns out that focusing on writing and not having to deal with a lot of office work really well with my personality… I produce good work. I do good work, but I also really enjoy the choice and the flexibility."

Ling is an avid cyclist crazy enough to get into the Everesting Hall of Fame (3 entries, so far) and climbed 1 million feet//10,000 miles in 2021.

She is a freelance marketing writer who loves to tackle obscure sh*t topics and is booked at 128% capacity for eight working days a week.

She is also an Ivy grad who spent years in design, architecture, and digital marketing. Then said fuxk it and quit it all for good and has never been happier.

Mentioned In This Episode:

Ling Wong on Instagram - @wordsandwatts.

Hackabus - https://www.hackabus.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Writing a book is a great way to get your message out as a health coach. Jennie Nash shares how publishing a book allows you to leverage your expertise, reach a larger audience, and create a solid foundation for your business!

In this episode, Cathy and Jennie discuss:

Who can and should write and publish a book
Two ROIs for writing a book:
External - making money, speaking engagements, partnerships
Internal - increase impact, take up more space, change lives
Understanding the investment required in publishing a book
Different paths to publishing and knowing what you can sell to your mailing list
Publishing a book to create the foundation of your business’s ecosystem
Advice about hiring ghostwriters and working with a book coach
Using a framework to outline the goals for your book and going from good to great
Why health coaches should consider writing a book

Memorable Quotes:

“Writing a book these days means being an entrepreneur and bringing a product into the world and connecting with a customer and helping your reader on a transformation journey.”
“When they really know their audience…A really smart author can make a lot of money if they can sell a lot of books.”
“The book itself is not usually the thing that makes people money. It's usually what they can do with that book.”
“Sometimes landing on the right title, or the right concept, or the right way of speaking about something, is how you take an idea from, from good to great.”

Jennie Nash is the founder and CEO of Author Accelerator, a company on a mission to lead the emerging book coaching industry. Author Accelerator has trained more than 100 book coaches in both fiction and nonfiction through their book Coaching Certification Program. Jennie's own book coaching clients have landed top New York agents and six-figure book deals with Big 5 houses such as Penguin, Scribner, Simon & Schuster, and Hachette, and won dozens of national indie book awards. Client KJ Dell'Antonia became an instant New YorkT imes bestseller and Reese Witherspoon Book Club pick in 2020, and in 2021, Client Jenn Lim, hit the Wall Street Journal bestseller list. Jennie is the author of 10 books in 3 genres.

Mentioned In This Episode:

Jennie Nash - https://jennienash.com/

Books:

Blueprint for a Nonfiction Book - https://www.amazon.com/dp/B09X6CSY67?tag=&linkCode=osi&th=1&psc=1

Blueprint for a Book -

https://www.amazon.com/dp/173325112X?tag=&linkCode=osi&th=1&psc=1

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

Blueprint for a Book: Build Your Novel from the Inside Out

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Are you familiar with the Five Elements? Dondi Dahlin dives into each element and how working with the elements can help address health challenges and lets you age in a way that feels good!

In this episode, Cathy and Dondi discuss:

Defining what the Five Elements are: water, wood, fire, earth, metal
Understanding that each element has specific parts of the body that govern it
Examples of personality types and common emotions for each element
Different body parts that connect to the fire and earth elements
The history of the Five Elements and why it’s growing in popularity
Benefits of understanding the Five Elements and control cycles
How Dondi learned about the Five Elements and different energy systems
Whether or not people can completely change their element
How to know which element you are and the elements of other people
How knowing the Five Elements can help predict health challenges for ourselves and others

Memorable Quotes:

“The five elements are this incredible system about personality typing. Also, it's a health system as well, and the five elements are water, wood, fire, earth, and metal…once you find out what your element is, you'll also find out what parts of the body govern that element.”
“It diffuses it so you can relax. Oh, I see I have this foundation, this underlying vibration that doesn't put me in a container but it sort of contains who I am, and I don't have to beat myself up anymore. I get it, I understand who I am so much better.”
“An element can be suppressed by a school or a family or a way of life that made that element go dormant. So does a person really switch their element completely? Or was that element always there and just settled underneath the late layers and waiting to come out? That's a question that we still grapple with.”
“You can do things so you can age in a way that is vital and that feels good and where you aren't walking around hunched over with health challenges. Just start to embrace your elements and it does wonders.”

Dondi Dahlin is a bestselling author and has been a recipient of many book awards for her international best-seller The Five Elements, based on the world’s oldest personality type system. She has taught at ACEP, OMEGA, Hay House, Shift Network, Mindvalley, Feathered Pipe Ranch, and events throughout North America and Europe.

Dondi co-wrote The Little Book of Energy Medicine with her mom Donna Eden who is a renowned healer and pioneer in the field of Energy Medicine. Before Dondi started working with her mom, she performed in over 30 countries, was featured in 100 commercials, took the titles of both Outstanding Speaker in the Nation and Belly Dancer of the Universe, and remains a member of the Screen Actors Guild.

Dondi is also a mom who home birthed and home schools her son. She became a historical preservationist when she fought to list her home, the only Victorian Folk House in San Diego as “protected” and on the historical register.

Mentioned In This Episode:

The Basics of Eden Energy Medicine
The Radiant Circuits (The "joy generators" of the body)
The Five Elements (with me, my sister, and our mom)

Eden Method - https://edenmethod.com/free-classes/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Branding is more than just pretty graphics. Naomi Gee shares why health coaches must have a message that speaks clearly to customers and a consistent brand.

In this episode, Cathy and Naomi discuss:

What it means to be a StoryBrand Certified Guide
How health coaches can gain brand recognition and the value of customer-centered storytelling
Whether your marketing message or brand design is more important
What branding is and why personal branding matters for health coaches
Using Canva to implement systems to maintain consistent branding
Advice for testing brand messaging with strangers
Why health coaches should clarify their message and use a brand playbook
Understanding the difference between a brand style guide vs. a brand playbook

Memorable Quotes:

“We want our customers and our clients to fully understand what problem we're solving for them because a lot of times people aren't even aware of a problem that they have until we print it out.”
“Branding is consistent and cohesive messaging and consistently cohesive visuals when you show up in front of your audience.”
“Part of what helps businesses start to gain traction is their branding because they start showing up as something that their audience recognizes in their social media feed or in their inbox.”

Naomi has basically been an entrepreneur since she was 11-years-old. She’s also the only brand strategist and designer partnering with growth-minded mom-owned businesses to level up their branding from cute but unexciting to grow brand recognition, without adding 100 marketing tasks to your already full to-do list.

As a StoryBrand Certified Guide, Naomi helps businesses invite their audience into a story they actually want to be part of and creates visual branding that highlights those stories. After having her second daughter, she struggled to physically feel like herself again until she found some key people to follow. This triggered a passion and goal to help as many mom-owned businesses as she can create brand recognition in the health, wellness, and fitness industry so they can reach people like her who need them.

Mentioned In This Episode:

Naomi Gee - https://naomigee.com/

15 Minute Call with Naomi - https://naomigee.com/15

Building a Story Brand by Donald Miller - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

Canva - https://www.canva.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

Building a StoryBrand: Clarify Your Message So Customers Will Listen

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What would your life look like if you only owned what you truly needed? Joshua Becker shares the life-changing moment that convinced him to live with less and focus on what matters most.

In this episode, Cathy and Joshua discuss:

Defining minimalism and common misconceptions around minimalism
The difference between minimalism vs. decluttering
Lightbulb moment that led Joshua to transition to minimalism
Do’s and don’ts for beginning a minimalist lifestyle
Joshua’s approach of decluttering your most lived-in space first then working towards the hardest space
Advice for working through learned behaviors of your kids and family
Why working with your spouse requires love, patience, grace, and humility
What matters most to Joshua: faith, family and relationships, making a positive difference in the world
Tips for those struggling to determine what’s most important to them

Memorable Quotes:

“The method, the approach…I have found to be the most helpful for the most number of people to work through your home is easiest to hardest, starting with the most lived-in areas first.”
“It's a little bit like building up a muscle…this decluttering muscle, and the stronger you get, the better you get at it.”
“There are some things that are difficult to get rid of. And when people get to those—don't stop because it's getting difficult. I think when it's getting difficult is when we take a step back and start asking ourselves questions like, Why is this hard for me to get rid of?”
“I think when we use that freed up time and space and energy to help others to make a positive difference in the world, that this is when we get to the end of our lives and we're most satisfied and we're most most fulfilled…people can pursue minimalism for whatever reason they want.”

Joshua Becker and his young family were introduced to minimalism 12 years ago during a short conversation with their neighbor and he immediately became a pioneer of the Modern Minimalist Movement with his blog, Becoming Minimalist. Through his blog, Joshua’s story and writing have inspired millions around the world to find more life by owning fewer possessions. Today, based on his thoughtful and intentional approach to minimalism, he is one of the leading voices in the modern simplicity movement reaching over 2 million readers every month.

Joshua is the founder and editor of Becoming Minimalist, a website dedicated to intentional living that was named by SUCCESS Magazine as one of the top ten personal development websites.

He is also the USA Today and WSJ best-selling author of 5 books: The Minimalist Home, The More of Less, Simplify, and Clutterfree with Kids. His new book, Things That Matter, will be released in April 2022.

He is a contributor to Forbes Magazine and has appeared in the New York Times, USA Today, Boston Globe, Washington Post, Reader's Digest, the Drew Barrymore Show and countless other media outlets—speaking live on 6 different continents and for Fortune 100 countries around the US including Google, Airbnb, and SalesForce.

He is also the Founder of The Hope Effect, a nonprofit organization changing how the world cares for orphans. Currently, he lives in Peoria, AZ with his wife and two teenage children.

Mentioned In This Episode:

Becoming Minimalist - https://www.becomingminimalist.com/

Book: https://www.penguinrandomhouse.com/books/676394/things-that-matter-by-joshua-becker/

Book Tour: https://www.becomingminimalist.com/tour/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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More than ever it’s important to understand how diet and behavior impact your health. Dr. Terry Wahls shares her own experience with multiple sclerosis, the treatment path that worked for her and multiple case study patients, and insight into her clinical research changing how MS is both studied and treated.

In this episode, Cathy and Dr. Terry discuss:

What caused Dr. Terry to fundamentally change how she thinks about disease and health
Details about Dr. Terry’s clinical research and safety feasibility study
Understanding the results of a modified Paleo diet in people with relapsing MS
Dr. Terry’s current drug regimen and how diet studies differ from drug studies
Information about the Wahls Behavior Change Model
Transitioning from crazy eccentric to beautiful visionary in the studying of MS
How Dr. Terry’s approach differs from conventional physicians and some functional medicine physicians
Why Dr. Terry decided to include the whole family in the treatment of MS
How to be treated with Dr. Terry and details about the Wahls Protocol Training

Memorable Quotes:

“We have 15 steps that we teach clinicians…we've been incredibly effective at getting our patients to make and sustain remarkable changes in their behaviors and have the family as a unit experience these remarkable transformations done as a family.”
“The conventional doctors don’t know much about diet, meditation, exercise, behavior change, and they have on average about 5 minutes, maybe 7 minutes with the patient—at most, 15. So it’s hard for them to get into how patients can change their diet and behavior.”
“If you're treating addictions, it's a family intervention. What we eat is a family experience, how we conduct our life is a family experience. And so if we make those changes together as a family, it's very easy. If I make it as an individual, isolated from my family, it will be a struggle forever.”

Dr. Terry Wahls is an Institute for Functional Medicine Certified Practitioner and a clinical professor of medicine at the University of Iowa where she conducts clinical trials in the setting of Multiple Sclerosis. In 2018 she was awarded the Institute for Functional Medicine’s Linus Pauling Award for her contributions in research, clinical care and patient advocacy. She is the author of The Wahls Protocol: A Radical New Way to Treat All Chronic Autoimmune Conditions Using Paleo Principles, and the cookbook, The Wahls Protocol Cooking for Life. Pick up a one-page handout for the Wahls™ Diet at https://terrywahls.com/diet/

Mentioned In This Episode:

The Wahls Protocol® Health Practitioner Certification - https://terrywahls.com/certification/

The Revised & Expanded Edition: The Wahls Protocol®

How I Beat Progressive MS Using Paleo Principles and Functional Medicine - https://terrywahls.com/the-wahls-protocol/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Brand yourself with a story and framework that makes a big impact on people's wellness. Hailey Rowe shares tips to help you develop and grow your health business, including mistakes to avoid.

In this episode, Cathy and Hailey discuss:

Ways to stand out as a health coach
Best way to structure a health coaching offer that is a no-brainer.
Strategies for a health coach to deal with overwhelm and information overload
Some common mistakes health coaches make when they grow their business
Suggestions for coaches suffering from imposter syndrome
Some content tips for new health coaches

Memorable Quotes:

"Get clear on what your elevator pitch is and what makes you stand out from that elevator pitch… it's going to be who you serve…and the results or outcome you provide."
"Know that even though it's very important to do the work of narrowing your niche, it doesn't mean that you can't work with anybody else. It just means that you're not wasting your money advertising to everybody in the world."
"When it comes to starting and growing a business you have to get good at giving yourself constraint and direction compared to trying to do 12 million different social media platforms and 12 million different shiny objects at the same time."

Hailey Rowe is a Marketing/Sales Coach & Strategist for Health Coaches and Wellness Leaders. She helps you gain more clients online consistently, grow your business to full-time, and rock your sales without self-doubt. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast & on the Health Coach Nation Facebook Group (Facebook.com/groups/healthcoachnation).

She also helps you build your leads and calls with potential clients with Linkedin Lead Generation.

Since 2010, Hailey has worked in the coaching industry, as well as in Business Development & Marketing for several wellness companies & startups. She's also a certified behavioral change specialist and human potential coach.

Hailey's philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby. To learn more about Hailey, go to haileyrowe.com, or connect with her directly on Instagram.com/hailey_rowe.

Mentioned In This Episode:

Hailey's Website - Https://www.haileyrowe.com/call

Hailey Rowe - Https://www.haileyrowe.com

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Consuming too many sugars and carbohydrates can have long term negative consequences to your health. Dr. Sarah Myhill sheds light on chronic fatigue syndrome management and how a ketogenic diet supports good health for life.

In this episode, Cathy and Sarah discuss:

Diagnosing chronic fatigue syndrome based on a patient’s overall clinical picture
Managing chronic fatigue by addressing 4 control mechanisms: diet and gut function, mitochondria, thyroid, adrenal
Finding root causes and setting people up with good health for life
Understanding how ketosis helps preserve energy and improve gut health
Examples of daily meals and eating habits on a ketogenic diet
How a ketogenic diet is based on high calories and creates high energy
Acknowledging the impact of a lifestyle addicted to sugars and carbohydrates
Advice for measuring and testing to know if you’re in ketosis
Simplifying blood sugar control with a ketogenic diet
Benefits of unprocessed foods and sticking to primitive principles of eating

Memorable Quotes:

“The problem with most prescription medications is most are symptom suppression. And that is not the way to cure somebody.”
“The single largest problem that we face is that we are not eating an evolutionarily correct diet.”
“We spend an awful lot of energy detoxing a toxic gut. We spend an awful lot of raw materials on that same process, and that is an enormous waste of energy.”
“We should all be eating foods which are as unprocessed as possible.”

Dr. Sarah Myhill qualified from the Middlesex Hospital Medical School, London, honours viva, 1981, since when she has been working continuously in NHS general and private practice. This was part time work when her daughters Ruth and Claire were born in 1982 and 1984. She has a special interest in treating chronic fatigue syndrome and estimates she has seen over 9,000 patients with CFS and/or ME. This includes patients with post viral fatigue, occupational exposure to organophosphates, Gulf War Veterans, aerotoxic pilots, vaccination, 9/11 syndrome, sick building syndrome etc. In 1997, she gave evidence to two government working parties, one of which looked into this problem, and one into the health problems of silicone breast implants. She is affiliated to the Association of Naturopathic Physicians and the General Naturopathic Council.

Dr. Sarah Myhill has been helping sufferers from debilitating chronic conditions for over 30 years with an approach that combines all the benefits of current scientific knowledge and medical testing and treatments with an expanding appreciation of the importance of nutrition and lifestyle. She is currently a Naturopathic Physician, Member of the British Society for Ecological Medicine and was formerly an active member of the General Medical Council. She’s written many books and has won several awards including the Peoples Book Prize Winner and was a British Medical Association Short-listed author. She has also co-authored three medical papers on Chronic Fatigue Syndrome and mitochondrial dysfunction and is highly regarded for her expertise in this area.

Author/co-author of seven books:

Diagnosis of CFS and ME

Ecological Medicine

The PK Cookbook

Prevent and Cure Diabetes

The Infection Game

The Energy Equation

NEW RELEASE: Green Mother - Families Fit for the Future

Mentioned In This Episode:

Books:

https://www.amazon.com/Diagnosis-Treatment-Chronic-Syndrome-Encephalitis/dp/160358787X

https://www.amazon.com/Green-Mother-Families-Fit-Future/dp/1781612048/

Website: https://www.drmyhill.co.uk/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

Diagnosis and Treatment of Chronic Fatigue Syndrome and Myalgic Encephalitis, 2nd ed.: It's Mitochondria, Not Hypochondria

Green Mother: Families Fit for the Future

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Knowing your ideal client is crucial for health coaches wanting to start their own business. Libby Rothchild shares tips for building your online brand, the importance of having a clear process for your clients, and why having the right mindset is key to growing your business!

In this episode, Cathy and Libby discuss:

Why it’s necessary to show your face on social media
The importance of creating a clear process to get the results you want for your business
How to create demand by differentiating yourself and solving a specific problem
Advice for when to start hiring people for your business
Branding your business online by knowing your target market and their pains
Why mindset is crucial to running a seven figure virtual business
Why Libby shifted from being a clinical dietitian to helping others grow their online business
Understanding the communication skills needed to share what you know with clients

Memorable Quotes:

“Building the know, like, and trust factor will support growing your community building relationships and differentiating yourself from your competition.”
“Whether you decide to scale through your intellectual property or not, that's a choice you can make as a business owner, but you will need a process and you'll need some kind of method or formula or framework as to how you get clients results.”
“I recommend branding your business by thinking about who you want to serve and thinking first about the problem.”

Libby Rothschild is the founder and CEO of Dietitian Boss™, a sales & marketing expert, and a business coach. Libby grew her company Dietitian Boss™️ from a side business into a full time 7 figure company within 16 months of operation, while still holding her 9-5 clinical dietician job. She has been featured in major publications, spoken at universities around the world, and continues to educate and share her passion for helping others grow their online businesses.

Mentioned In This Episode:

Dietitian Boss - http://www.dietitianboss.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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More than ever, health coaches are needed to help guide clients to healthier living. Mark Sisson explains how health coaches can best help clients using his Primal Health Coaching program and why health coaching isn’t just a hobby but a valuable career.

In this episode, Cathy and Mark discuss:

What led Mark to developing Primal Blueprint and Primal Lifestyle
Why health coaches are needed more than ever and where they fit in the future of medicine and health care
How successful health is more about what we choose not to eat vs. what we eat
Suggestions to help clients maximize their health and fitness in the 21st century
Understanding keto and why Mark considers it a tool to achieve metabolic flexibility
Developing awareness around food and how long it takes to reach metabolic flexibility
Mark’s daily activity level and details about the Primal Health Coaching program

Memorable Quotes:

“The Primal Blueprint…it's a blueprint, a lifestyle, a guideline…based on these ancestral behavioral patterns that we can find analogues for in today's life.”
“One of the important factors in health today is to have a good health coach to guide people in a way that allows them to live their lives…it's really about understanding all these different variables…and how you want to live your life and optimize your health.”
“The best thing a coach can do is to really understand the goals of the clients, the lifestyle that they’re embarking on and choosing to live, and fitting a program to that particular lifestyle.”

Mark Sisson is a celebrated best-selling health and fitness author credited as the "godfather" of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, finishing 4th in the February 1982 Ironman World Championship. He secured a top-5 finish in the 1980 U.S. National Marathon Championships and earned a qualifying spot for the U.S. Olympic trials. After retiring from professional competition, Mark coached hundreds of professional athletes to success.

An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU's liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral health community by way of his award-winning blog, Mark's Daily Apple.

Mark is also the founder of Primal Nutrition, Inc., a company devoted to health education and designing state-of-the-art supplements that address the challenges of living in the modern world, and the genius behind Primal Kitchen®, a full range of healthy and delicious primal/paleo condiments and snacks.

Mark teamed up with other leading experts to create the Primal Health Coach program, the world's first coaching program based on the evolutionary health movement. Visit primalhealthcoach.com to learn more about Primal Health Coach Institute.

Mentioned In This Episode:

Primal Health Coach Institute - https://www.primalhealthcoach.com/

Mark’s Daily Apple - https://www.marksdailyapple.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Health coaches are a great asset to doctors even if they’re not licensed practitioners. Dr. Frank Lipman sheds light on the benefits of working with a health coach and where the future of medicine is heading with wearables.

In this episode, Cathy and Dr. Frank discuss:

What sparked Dr. Frank’s transition from traditional Western medicine to integrative and functional medicine
Why Dr. Frank decided to include health coaches in his practice
Most common sleep issues and how American culture impacts sleep habits
Recommendations for how health coaches can guide clients to a healthier and happier place by calming the nervous system
How Dr. Frank’s passions shift depending on what will help clients the most
Benefits of wearables and where the future of medicine is heading
Next steps for incorporating wearables, genetic testing, biomarkers

Memorable Quotes:

“I realized how helpful a health coach could be because they could spend the time going through the specifics and help my patients implement what I was recommending…it is pretty obvious that a health coach could make a big difference to my practice.”
“Getting your clients to do something to calm down the nervous system. If they can start coaching them with meditation or breathing exercises…just trying to teach people to get out of their heads…even teaching clients breathing techniques can be very helpful.”
“...that's sort of where medicine is heading where people will be able to get daily, every minute, some type of information about how they're doing, whether it's their heart rate variability, their heart rate, their blood glucose, how are they sleeping…we're getting to a place where we'll be able to get a lot of this information from wearables.”

Dr. Frank Lipman received his initial medical training in South Africa and emigrated to the United States in 1984. He became board certified in internal medicine after serving as Chief Medical Resident at Lincoln Hospital in New York City. Becoming more and more aware of both the strengths and weaknesses of his training, he began to study acupuncture, Chinese medicine, functional medicine, nutrition, herbal medicine, meditation and yoga. Now recognized as a vocal pioneer of integrative and functional medicine (or what he calls "good medicine"), Dr. Frank Lipman is the founder of Eleven Eleven Wellness Center and the Chief Medical Officer at The Well. He is a sought-after international speaker and the best-selling author of seven books Better Sleep, Better You, The New Rules of Aging Well, How to Be Well, The New Health Rules, Young & Slim for Life, Revive,Total Renewal.

Mentioned In This Episode:

Join Hearty - http://www.joinhearty.com

Dr. Frank Lipman - https://drfranklipman.com/new-rules/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Ready to shift poor habits to ideal, healthy habits? Steve Wiltshire recalls his journey to healing and why truly understanding your gut health and shifting your mindset can be life-changing and help sustain your health.

In this episode, Cathy and Steve discuss:

How Steve overcame his autoimmune condition and healed his body
The importance of tapping into your body and listening to what you body tells you
Understanding how anxiety impacts your gut health
How to shift your health: Detox your body by sweating and going green with foods
The difference between cooking vs. preparing food
Recognizing the gut, our microbiome, is responsible for so much of our health
What happens when the body becomes the mind and you’re ready for change

Memorable Quotes:

“The body can reverse any condition especially if you catch it early. I call it the grace stage. And your part is to get lab work done at least twice a year. But the most important part is are you tapping into your body? Are you listening to your body?”
“Everything that everyone does in our life can definitely shift our life, their decision affects our life, not our health. We are in charge of our health. We are in charge of our mental health, our emotional health, our spiritual health, our physical health.”
“The gut is our crater located in the center of our bodies, and is responsible for so much more. And when we talk about the gut, we're talking about the digestive system, we're talking about the colon, we’re talking about much more than just the gut—the gut is the umbrella.”

Steve Q. Wiltshire has made fitness, health & mindset a priority for 3 decades! Shortly after winning the Mr. Oregon Body Building contest, Steve developed an autoimmune disease that originated from a serious gut complication that almost ruined his health. Most everything Steve learned from experts and harsh chemicals in supplements compromised his gut health. 18 months after being diagnosed, Steve healed himself by following the philosophy and wellness practices taught by the Hippocrates Clinic in Southern Florida. Through Steve’s journey, he has developed a process that has led him to assisting thousands of people how to reclaim their health & power! Steve is a Keynote Speaker, Author and Mindset Coach and the founder of Body Temple Health & Wellness.

Mentioned In This Episode:

https://bodytemplellc.com/kickstart/

https://bodytemplellc.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Change doesn’t have to be painful. Tamsen Webster dives into the power of helping clients find their Red Thread and narrowing your marketing message to reach the audience you want!

In this episode, Cathy and Tamsen a discuss:

What the Red Thread is and how to find your Red Thread
Four qualities of a successful Red Thread for sales and marketing messages:
Relevant - Answers the question how customers can get what they want
Resilient - Must be able to stand up to rationalization of why they purchased
Remarkable - Gives customers what they want in a way they don’t expect
Repeatable- Have an easy way to state it and share it with other people
The importance of having a specific message and narrowing your target market
The value of understanding your audience’s perspective of your products and services
How to know if a red thread is viable:
Audience Goal - What your audience wants that your product or service can help them get
Problem or Perspective - Two part problem: Articulates and describes the current lens used to solve the problem vs. the lens you use to solve it
Truth - Assumption that you have about the world or how it works, that makes the new problem impossible to ignore
Change - Big shift in thinking or behavior that your idea, product or service, or even you, represent
What to know about marketing in the health and wellness industry vs. other industries
Taking the pain out of change and making sure the cure isn’t worse than the diagnosis

Memorable Quotes:

“The story, the things that you've done in your life, the different things that you tell yourself, all have common elements…the Red Thread is that common element that runs through all the things that you do.”
“As counterintuitive as it may be, the narrower your focus in a particular message, the broader the reach because it's much more likely that it's going to be heard and acted on and talked about with other people.”
“One of the biggest shifts that the Red Thread is all about, it's looking at your products and services from the perspective of your audience…you'll end up spending a lot less time focused on features and benefits and a lot more time talking about and connecting how that product or service helps your audience achieve a particular outcome or solve a problem.”
“That's our job, particularly in health and wellness, is to figure out how to make sure that the cure is not worse than the diagnosis, that we're not asking them nor not asking people to do something that is harder for them mentally and emotionally.”

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others.

Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge).

She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.

Mentioned In This Episode:

Tamsen’s Book - http://redthreadbook.com/

Tamsen’s Website - https://tamsenwebster.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Converting people into actual paying clients is a process where many health coaches struggle. Joanna Sapir breaks down her 5 Step Predictable Sales System to help health coaches understand their client’s journey and achieve the results they want!

In this episode, Cathy and Joanna discuss:

Understanding sales and what a sales system is
5 Steps of a Predictable Sales System:
Invitation for a discovery call, consultation, or assessment
Automated Scheduler for an initial pre-qualifying filtering process
Prime and prep your prospect—let them know what to expect and share your own values and why behind your work
Consultation—interview the prospective client and ask deeper questions about why this is important to them
Onboarding—have a clear process to get client started and let them know they made the right decision

Memorable Quotes:

“So many health coaches simply think if I just get out there more, somehow I'll have more clients but what they're missing is some process, and that is a sales process.”
“What I generally encourage people to do is design their programs so that they're not based on if they're doing one on one services with people, so they're not based on a single session or session by session or month by month, but instead to map out what the journey is for that person.”
“Really get to the heart of the matter because that's going to help you number one—serve that point better to really understand what this is about, two—it's going to help them find clarity and what this is really about for them, three—it also just really gives you insight into who your clients are and your ideal clients in the future and use a lot of that same language in your own marketing…”

Joanna Sapir has been a teacher and mentor for more than twenty years, from the classroom to the gym floor and now to wellness practices across the world. She works with established practitioners that are doing innovative and transformational work in their fields on the business-side of things like marketing, sales, and administration. Joanna's special ability is in helping practitioners step into true leadership of their businesses, find more fulfillment and purpose in their work, serve their clients more deeply - and create predictable income and streamlined systems while doing it. A San Francisco Bay Area native, she now lives in Sonoma County, is the mother of two teenage sons, and is a national champion in Olympic-style Weightlifting. Learn more at http://joannasapir.com

Mentioned In This Episode:

Free Masterclass: How to Get Long-Term Clients and Steady Predictable Income with the Client Champion Formula - https://joannasapir.com/healthcoachconversations

Joanna’s Website - Website: http://joannasapir.com

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

View Details

Health coaches are in the business of improving the body. Jeff Olson demystifies functional foods, food conditioning, and how affiliate marketing is opening the world of health coaching.

In this episode, Cathy and Jeff discuss:

Being in the business of getting the body better
What practitioners are looking for in health coaches
Understanding what functional foods means
The difference between JuicePlus vs. vitamins and supplements
How food conditioning works and playing the long game of health daily
How affiliate marketing and influencers have changed the health coaching game
The power of being aware of your fear and knowing your self-worth

Memorable Quotes:

“Functional foods translated is food on purpose…foods that have bioactive compounds that have been scientifically studied and have published efficacy that show improvements in biomarkers of health.”
“Food does things for the body over time. Putting nutrient dense matter into your body over time has an effect.”

Jeff is the co-founder of Health Food Agents which has aspired thousands of medical, health, fitness, and athletic practitioners to raise and sustain their impact and income. Jeff has been in human performance for over 30 years and his expertise resides in Functional Plant Food Conditioning™, Residential Aeroponics, and Affiliate Marketing.

In addition, Jeff is the founder of Altius Farms which is the largest vertical, aeroponics rooftop farm in the country. Jeff serves on the True Health Initiative (Dr. David Katz) as a Council Director. He is a Dad on a mission, startup advisor/investor, 2-time TED speaker, and 2-time Olympian.

Jeff says, "Fear binds and desire unleashes. Playing bigger conditions that tension into more meaning, more success. We teach brave, healthy business owners how to do that... and win."

Mentioned In This Episode:

Health Food Agents - http://www.healthfoodagents.com/

Jeff’s Instagram - https://www.instagram.com/olyup/

JuicePlus - https://www.juiceplus.com/us/en

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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We need energy to live and truly enjoy life. Dr. Sarah Myhill breaks down chronic fatigue syndrome, how the right diet can improve your sleep and gut health, and why it’s time to pay attention to the fuel we give our bodies.

In this episode, Cathy and Sarah discuss:

Defining chronic fatigue syndrome and why Western medicine struggles to address it
Dr. Myhill’s motivation for focusing on mitochondria and chronic fatigue syndrome
The importance of consuming the right foods vs. processed foods, sugars, and carbs
Benefits and drawbacks of adopting a paleo ketogenic diet
Why sufficient sleep is necessary and how sugars and carbohydrates disturb sleep
Understanding core temperature and how to use it to help monitor your health
How our gut health and microbiome is impacted by sugars and carbohydrates
Whether someone can completely rid themselves of chronic fatigue syndrome
Details about Dr. Myhill’s books

Memorable Quotes:

“The energy delivery mechanisms of the body are not dissimilar to energy delivery mechanisms in a car, and for your car to go, we've got to have the right fuel in the tank.”
“We live life to get out there and do things and have fun and we need energy to do that.”
“Core temperature is a very useful measure of the sum total of energy delivery mechanisms.”

Dr. Sarah Myhill qualified from the Middlesex Hospital Medical School, London, honours viva, 1981, since when she has been working continuously in NHS general and private practice. This was part time work when her daughters Ruth and Claire were born in 1982 and 1984. She has a special interest in treating chronic fatigue syndrome and estimates she have seen over 9,000 patients with CFS and/or ME. This includes patients with post viral fatigue, occupational exposure to organophosphates, Gulf War Veterans, aerotoxic pilots, vaccination, 9/11 syndrome, sick building syndrome etc. In 1997, she gave evidence to two government working parties, one of which looked into this problem, and one into the health problems of silicone breast implants. She is affiliated to the Association of Naturopathic Physicians and the General Naturopathic Council.

Author/co-author of seven books:

Diagnosis of CFS and ME

Ecological Medicine

The PK Cookbook

Prevent and Cure Diabetes

The Infection Game

The Energy Equation

NEW RELEASE: Green Mother - Families Fit for the Future

Listen To Episode 184 Below:

Mentioned In This Episode:

Books:

https://www.amazon.com/Diagnosis-Treatment-Chronic-Syndrome-Encephalitis/dp/160358787X

https://www.amazon.com/Green-Mother-Families-Fit-Future/dp/1781612048/

Website: https://www.drmyhill.co.uk/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Learning how to respond to stress can be life changing. Emily Fletcher sheds light on her tried and true method of Ziva meditation and how we can shift the chemistry of our brains and body to get good at life!

In this episode, Cathy and Emily discuss:

Why Emily left her lifelong dream of performing on Broadway
3 Keys of Ziva Meditation: Mindfulness, Meditation, Manifesting
Meditating to get good at life vs. to get good at meditation
Adaptation energy and how health coaches can use meditation to help clients
How Ziva meditation increases adaptation energy and decreases stress in the nervous system
More benefits of Ziva meditation and the power of changing the chemistry of the brain and body
Details about Ziva for Kids and providing support for parents

Memorable Quotes:

“We move into a very specific style of meditation…that's really where the magic happens because when you start healing your stress from the past, your brain starts functioning better, your body starts functioning better.”
“It's not that meditation takes away all your demands, and does not make your life inherently less stressful. What meditation does, is it allows you to adapt to the demands of your life. And it's doing that by giving your body this deep healing rest and increasing something that we call adaptation energy.”
“We don't act in accordance with what we know. We act in accordance with the baseline level of stress in our nervous systems.”
“Most people think that meditation means clearing their minds and then they just sit there feeling like they're failing, then really what they're looking for is excuses to not meditate. But once you understand that, like oh, this thing's gonna make me better at all the things that I love, then your brain actually starts looking for reasons to do it.”

Emily is the founder of Ziva and has taught the Ziva Technique to over 40,000 people. Her best-selling book, Stress Less, Accomplish More, debuted at #7 out of all books on Amazon and has been translated into 12 languages. In 2021, she launched zivaKIDS, the first meditation course of its kind for kids ages 4-14.

Her work has been featured by The New York Times, Good Morning America, The Today Show, Vogue and ABC. She’s been named one of the top 100 women in wellness to watch and has taught at Apple, Google and Harvard Business School.

A formerly stressed Broadway performer who was going gray at 27, Emily discovered a powerful practice that cured her insomnia and improved her health on the first day. The Ziva Technique is a powerful combination of mindfulness, meditation and manifesting designed to help you get better at life, not meditation.

Ziva graduates include Oscar, Grammy, & Emmy award winners, Navy SEALS & NBA players.

It’s Emily’s mission to help as many people as possible achieve extraordinary benefits — like dramatically reduced stress, anxiety relief and deep, restful sleep.

Mentioned In This Episode:

Ziva - https://zivameditation.com/

Free zivaONLINE Masterclass: https://cd371.isrefer.com/go/3secrets/cathysykora/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Leveraging social media to reach your target audience can be challenging. Jenn Herman shares the many benefits Instagram offers health coaches and how to use the platform to increase engagement and build your personal business!

In this episode, Cathy and Jenn discuss:

How Jenn got started with Instagram and the appeal of Instagram’s community environment
Benefits of increased functionality by using a creator or business profile
Why hashtags are still key to help your target audience find you
Understanding the differences between stories, posts, and reels
Picking a social media platform and posting the same content across multiple platforms
Recognizing the differences between Facebook vs. Instagram
Increasing engagement by using a human component and the color blue
How health coaches can utilize Instagram’s analytic tools to build engagement
Two most important metrics to track: Reach and website traffic
Tips for health coaches to use a mixture of personal content and business content

Memorable Quotes:

“The way the community is built on Instagram for that type of engagement and interaction, the way that people communicate, it really fosters real relationships and that's what made me fall in love with it early on.”
“You have to have that broad range of hashtags and in terms of that topic that people find you for what they're actually doing on the platform, not just where you think you want to be found for.”
“You can include a human component in your images that typically increases engagement, the color blue on Instagram has been shown to increase engagement as well.”
“You're not this huge brand. You're probably the face of your brand. You have a personal life. You have things you can share. You have things that people can relate to. And if you create that content, it's going to build that audience around you.”

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, “The Ultimate Guide to Social Media Marketing”, and "Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy".

Mentioned In This Episode:

Instagram for Business for Dummies - https://www.amazon.com/Instagram-Business-Dummies-Jennifer-Herman/dp/1119696593/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

View Details

Helping clients reach their goals is a common challenge for health coaches. Michael Bungay Stainer explains why it’s time to move away from SMART goals, why curiosity is crucial for health coaches, and how worthy goals can help clients achieve what they want!

In this episode, Cathy and Michael discuss:

What’s wrong with how we set goals and acronyms like SMART goals
3 elements of a worthy goal: thrilling, important, daunting
Suggestions for devoting time to worthy goals, taking time off, reorienting as needed
The best way for a coach to work with somebody on worthy goals
The power of curiosity and asking questions to help people reshape their goals
Facilitating a worthy goal for a group of people vs. individual worthy goals
Details about the How to Begin book and Coaching Habit book

Memorable Quotes:

“I want people to be working on the hard stuff because people unlock their greatness when they’re working on the hard stuff.”
“Staying really curious about the goal and how to make sure that we're working on the right thing slows down the initial rush to action, but sets up a much more successful working relationship because you're both deeply grounded in what really matters and what we're really trying to achieve here.”
“As coaches we all know that the longer we can resist giving the advice and sharing the opinion and the more we can help people figure this stuff out for themselves, the more powers will be inside.”

Michael Bungay Stanier is the author of seven books which between them have sold

over a million copies. He’s best known for The Coaching Habit, the best-selling

coaching book of the century and already recognized as a classic. His new book, How

to Begin, helps people be more ambitious for themselves and for the world. Michael was

a Rhodes Scholar and plays the ukulele badly. He’s Australian and lives in Toronto,

Canada. Learn more at www.MBS.works.

Mentioned In This Episode:

How to Begin Book: https://www.amazon.com/How-Begin-Start-Something-Matters/dp/1774580586

Website: https://www.mbs.works/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

How to Begin: Start Doing Something That Matters

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Having clear policies as a health coach is important to protect yourself and your business. Lisa Fraley explains how health coaches can stay within their scope of practice, what to know about COVID, and how to practically refund-proof your business.

In this episode, Cathy and Lisa discuss:

Why RNs should have a health coaching certificate separate from being an RN
Advice about addressing particular illnesses and diagnoses
How health coaches can know their scope of practice
Whether or not health coaches working with a doctor can list that on their website
What health coaches need to know about practicing as a health coach during COVID
Top 3 ways health coaches can keep themselves safe and reduce their risks to avoid trouble:
Know your state nutrition laws
Use a client agreement with all clients
Follow your client agreement
How health coaches can stop worrying about refunds and refund proof their business
Details about Lisa’s new book

Memorable Quotes:

“If you're talking about the specific diagnosis of anxiety, or the specific diagnosis of depression, you don't want to talk about that unless you're a licensed clinical practitioner in a medical relationship.”
“The way that you stay in your lane as a health coach is you don't violate any of those other professions…our biggest focus is not to do what other people are licensed to do.”
“It's always better to have a clear, strong refund policy, preferably no refunds, that you can also do the other partial or full refund. Just be super clear and have that in your document and that's the first step to practically refund proofing your business.”

Lisa Fraley is a Legal Coach®, Attorney, Best-Selling Author and Speaker who has helped hundreds of coaches and entrepreneurs get legally covered through her DIY legal templates, services and online courses. She uniquely aligns legal steps with the chakras because she believes the law protects you practically AND energetically. Lisa “gets” online and holistic entrepreneurs because she’s also a certified Holistic Health Coach through IIN, Life Coach through Coach U, and Master Transformational Method Coach through HCI (formerly HMBA). Lisa is the author of the #1 Best Seller Easy Legal Steps…That Are Also Good for Your Soul.

She received her JD from Case Western Reserve University School of Law where she was managing editor of the Health-Law Journal, and BA in Political Science with a Minor in Business Administration, cum laude, with Honors, from Miami University (Ohio). She is a sought-after legal expert appearing in over 250 podcasts, webinars and international stages about her holistic approach to the law, chakras and entrepreneurship.

Lisa’s also the former president of the Junior League of Portland (Maine) and was selected as a “Forty Under 40” award recipient by Business First newspaper in Columbus, Ohio when she was just 29. She’s an avid runner and hiker, and she’s completed 3 marathons.

Mentioned In This Episode:

Easy Legal Steps...That Are Also Good For Your Soul - https://lisafraley.com/book/

Free Gift: 4 Key Parts All Refund Policies Should Have - https://lisafraley.com/refundproof

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Our world is experiencing uncertainty like never before. Dr. Marcia Reynolds explains the power of cultivating emotional awareness and presence to successfully coach people through times of fear and doubt.

In this episode, Cathy and Marcia discuss:

What it means to coach the “new new” and why it’s critical to move forward
Why leaders need to understand what empathy really is
Which coaching skills are most effective when people are experiencing uncertainty, fear and doubt
Defining what presence means by understanding your experience and emotional reactions
Mental habits needed to help develop presence and emotional awareness:
- 1. Activating the vagus nerve and connecting your head to your heart
- 1. Practice compassionate care and curiosity
- 1. Release judgment
Advice for developing coaching skills that build emotional awareness
Recommendation for foundational coaching programs and details about Marcia’s book

Memorable Quotes:

“We're seeing a lot more interest in the whole coaching process because we've got to change the way we see things or we won't survive.”
“Presence is really being here with you, out of my head, not thinking, and putting through emotions, feeling the emotions that will make you feel safe.”

Dr. Marcia Reynolds has 40 years’ experience developing effective leaders world-wide. She understands organizational cultures, what blocks communication and innovation, and what is needed to bring people together for better results. She has coached leaders, delivered leadership and emotional intelligence programs, and spoken at conferences for clients in 43 countries. Prior to creating her own business, she ran training departments for healthcare organizations and technical corporations. Currently, she is the training director for the Healthcare Coaching Institute. She was the 5th president of the International Coaching Federation (ICF) and is one of 20 coaches recognized by the ICF in their Circle of Distinction. Marcia’s doctoral degree is in organizational psychology with a research emphasis on the challenges of female leaders. She also holds two master’s degrees in education and communications.

Mentioned In This Episode:

Coach the Person, Not the Problem: A Guide to Using Reflective Inquiry:

https://www.amazon.com/Coach-Person-Not-Problem-Reflective/dp/1523087838/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1584209033&sr=1-2

Coach the Person Resources - https://covisioning.com/coach-the-person-resources/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

Coach the Person, Not the Problem: A Guide to Using Reflective Inquiry

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The first step to changing a problem is admitting you have one. Dennis Berry shares how his Life Mastery Coaching program helps clients become more mindful and aware of the power they have within to make the changes they need in their lives.

In this episode, Cathy and Dennis discuss:

What Life Mastery Coaching is and who Dennis coaches
The all-encompassing benefits of Life Mastery Coaching
How Life Mastery Coaching compares to programs like Alcoholics Anonymous
The value of coaching from a place of shared experience and understanding
The first step to making a real change in your life

Memorable Quotes:

“There are countless distractions…and that's what Life Mastery Coaching amounts to is we have to get laser focused on what it is we want to accomplish.”
“We all have codependent behaviors. The real trick is to bring mindfulness and awareness to it so that we can do something about it.”
“The answer is in the question: H-O-W? And it stands for honesty, open-mindedness and willingness. The very first step is I have to be honest and say things aren't going well because I can't solve the problem I can't admit exists, and once I do, then I become open to a new way of living, saying, hey, you know what, maybe there's something better out there that I can do.”

Dennis Berry is a Life Mastery Coach and has been working with people worldwide for over 15 years. With modern technology, he can work with anybody anywhere via Zoom.

He is the author of the best-selling book “Funky Wisdom: A Practical Guide To Life“ and host of The Funky Brain Podcast.

Dennis has been sober since April 8, 2003, during which time he became a successful businessman, athlete, and family man. His journey in recovery helped him find his mission in life, which is to help others achieve inner peace and success, and master every area of their lives. He recently launched a FREE series of videos under Life Mastery School by Dennis Berry.

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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SEO can help your business grow if you know how to leverage the right tools and keywords. Amber Topping dives into all things SEO, how to build your authority, and tips and tricks to creating SEO-friendly content that boosts your page rank and business!

In this episode, Cathy and Amber discuss:

What SEO is and how it gets your website, blogs, and articles to rank
Building credibility and establishing authority from your website
Why your business needs blogging and SEO and why podcasts are helpful
How to build your SEO skills and recommendations for SEO tools and apps
Suggestions for how to use SEO tools to find keywords for your business
Tips for knowing what to write about and creating evergreen and SEO friendly content
Testing your page speed and page rank

Memorable Quotes:

“When someone asks a question, you want to make sure that whatever you're creating is the most relevant post possible to be able to rank in the top of Google. So users’ intent is essential. Basically, the point of SEO is to bring people to your website and you need to optimize everything that you create to be able to do that.”
“Evergreen content is really important so you can get better with SEO. And that means that over time your article is relevant and continues to be relevant and so people keep coming back and searching for that topic.”

Amber works as a blogger/writer full-time and fell in love with stories and imagination at an early age. She has a Humanities and Film Degree from BYU, co-created The Silver Petticoat Review, contributed as a writer to various magazines, and has an MS in Publishing from Pace University, where she received the Publishing Award of Excellence and wrote her thesis on transmedia, Jane Austen, and the romance genre. Her ultimate dreams are publishing books, writing and producing movies, traveling around the world, and forming a creative village of talented storytellers trying to change the world through art.

Mentioned In This Episode:

The Silver Petticoat Review - https://www.silverpetticoatreview.com/

Google Keyword Planner - https://support.google.com/google-ads/answer/7337243?hl=en

Key Search - https://www.keysearch.co/

Uber suggest - https://neilpatel.com/ubersuggest/

Surfer SEO - https://surferseo.com/

Rank IQ - https://www.rankiq.com/

Ahrefs - https://ahrefs.com/

SEMRush - https://www.semrush.com/

Similar Web - https://www.similarweb.com/

Page Rank - https://checkpagerank.net/

Links to resources:

SEO Checklist - https://static.semrush.com/blog/uploads/files/e6/73/e673aff0ccf088030e298a3e15abdfe1/en-ln-the-only-seo-checklist-you-will-need-in-2021.png

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Diets should align with your near and long term health goals. Dr. Katz explains how health coaches can use Diet ID to help clients build the best version of themselves and make dietary changes that stick!

In this episode, Cathy and Dr. Katz discuss:

Dr. Katz’s career as a medical doctor turned entrepreneur
How vital signs are powerful predictors of your current and future health status
Why diet quality should be measured and treated like a vital sign
How health coaches can stay within their scope of practice and address nutrition issues
Diet ID’s 2-step approach:
Work with experts to develop a framework that matches dietary patterns with health goals
Identify a way of eating that appeals to them and optimize within that category
What Diet ID is and how it reverse engineers the concept of dietary assessment
The importance of high quality food to have a high quality diet
How Diet ID supports coaches who help clients in their weight loss journey
Two key trends that represent the shift to higher quality foods:
Greater emphasis on plant foods, vegetables, fruits, whole grains, beans, lentils, nuts and seeds
Emphasis on real food as opposed to junk food or processed food
Why it’s important to cultivate familiarity with wholesome food
Taking incremental steps to build the best version of you and your health

Memorable Quotes:

“We ought to be measuring and managing diet routinely…treating it like the vital sign that it is, it is the best predictor of mortality and morbidity risks, it is in essence, a vital sign and we ought to be treating it as such.”
“You can't really have an optimal diet unless you've got a good balance of nutrients because that's part of what defines an optimal diet. And Michael Pollan put it so beautifully in seven words: eat food, not too much, mostly plants.”
“The food supply is willfully engineered to be addictive, and contribute to epidemic obesity, diabetes, including children in order to fatten corporate coffers, it's really unconscionable.”
“What you really want to do is you want to live it, you want to make dietary changes that aren't just about losing weight, building the best version of you, your vitality, the best energy. Healthy people have more fun, that's what it's all about.”

Dr. Katz is a board-certified specialist in Preventive Medicine/Public Health. He is the founding director of Yale University’s Yale-Griffin Prevention Research Center, Past-President of the American College of Lifestyle Medicine, and Founder/President of the True Health Initiative. Dr. Katz earned his BA degree from Dartmouth College; his MD from the Albert Einstein College of Medicine; and his MPH from the Yale University School of Public Health. The recipient of many awards for his contributions to public health, he has received three honorary doctorates. He has authored roughly 200 peer-reviewed publications, hundreds of health columns, and 19 books including leading textbooks in both nutrition and preventive medicine. Katz is recognized globally for expertise in nutrition, lifestyle medicine, and health promotion. Called the “poet laureate of health promotion” by his peers, Katz has given keynote addresses in dozens of countries on six continents, and in all 50 US states.

Mentioned In This Episode:

Diet ID - https://www.dietid.com/

How to Eat Book - https://www.amazon.com/How-Eat-Your-Questions-Answered/dp/035812882X

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

How To Eat: All Your Food and Diet Questions Answered

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In order to live life freely, you must stop living in fear of the unknown. Rhonda Britten dives into the power of living fearlessly and how coaches can help move people from fear to freedom!

In this episode, Cathy and Rhonda discuss:

How the worst day of Rhonda’s life set her journey in motion
Recognizing the Wheel of Fear so you can move to the Wheel of Freedom
Living the life your soul intended even with a life-threatening disease or chronic illness
Understanding where tools for change and courage come from
The greatest honor as a health coach and why coaches must cultivate self-compassion
The fear response of complaining and addressing complainers as a coach or friend
Living fearlessly even if those in your life are living in fear
The power of shifting your communication and role playing in coaching sessions
Why coaches need to build coaching skills and focus on getting clients
Different types of fear responses and why you must get to the fear underneath
What fearless living is and is not

Memorable Quotes:

“At the heart of everything is our unconscious, invisible, insidious fear, our core fear and if you can identify it…the Wheel of Fear, you can break through it and more importantly, you can move to what I call the Wheel of Freedom, which is where you can access all of you without hesitation…living your true life.”
“Living the life your soul intended, is based on living the life your soul intended inside the circumstances you may have, and then giving yourself the tools and the courage to change what you can.”
“The same applies to coaches: We have to put the decisions and the awakening into our clients hands and we get to ask the questions to give them that pause…enough for them to reflect into a new way of being that would be almost impossible to do without empathy and without the ability to let it be about them and not about you.”
“True freedom is your ability to live in the unknown. So I feel comfortable living in the unknown. I'm not afraid of the unknown. I don't have to know what's going to happen. I don't have to know every step. I don't have to guarantee everything's gonna work out before I take the risk that I get. That's not how life works.”

Rhonda Britten is an Emmy Award-winner, Repeat Oprah guest, Master Coach who has changed lives in over 600 episodes of reality television, is the author of four bestsellers including her seminal work, “Fearless Living” and is the Founder of the Fearless Living Institute, home of the Ivy League of Life Coaching Training.

Named “America’s Favorite Life Coach,” she brings the neuroscience of fear down to earth

giving you a path out of “not being good enough” using the “Wheels” technology she developed that saved her own life. She's been read, heard, and watched by millions, coached tens of thousands of clients, trained hundreds of coaches, and now wants to share all she knows with you.

Mentioned In This Episode:

Fearless Living - https://fearlessliving.org/

Fearless Living Book - https://www.amazon.com/Fearless-Living-Without-Excuses-Regret/dp/0399536787/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

Fearless Living: Live Without Excuses and Love Without Regret

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Many people struggle with food without realizing they have toxic nutritional beliefs. Marc David Katz explains why food is not your enemy and how the power of being present can change your relationship with food.

In this episode, Cathy and Marc David discuss:

What eating psychology is and some of its core principles
Examples of toxic nutritional beliefs and their impact
How Marc David helps clients with emotional eating, binge eating and overeating
Why most diets and weight loss approaches don’t work
How slow eating is a key practice in transforming your relationship with food

Memorable Quotes:

“Most people believe that if I'm binge eating, something's wrong with me from overeating.If I'm emotionally eating, I've got a problem. And I've got to fix it. Really what's happening is that those eating challenges are trying to teach us something.”
“You show me a person that's not getting enough nutrition, that's not getting enough nutrient density in their diet because they're under feeding themselves. I'll show you a person is going to be overeating pretty soon.”
“It's a powerful habit to change if one is a fast eater—to become a slow, relaxed present eater.”

Marc David, M.A., is the Founder and Primary Teacher of the Institute for the Psychology of Eating. He is the leading visionary behind the fascinating field of Eating Psychology, and the author of the bestselling books, Nourishing Wisdom and The Slow Down Diet, which have been translated into more than a dozen languages.

Marc holds a range of qualifications, including an M.A. of Psychology and a B.S. of Biology, and has participated in several Clinical Mind-Body Medicine Programs, all of which have shaped his groundbreaking approach to food, body, and nutrition.

For more than 40 years, Marc has been an innovator in Eating Psychology and Mind Body Nutrition, championing an uplifting, inclusive approach to food and body, and a warm, engaging speaking style that continues to attract listeners from around the world.

Among other positions, Marc has been a senior consultant at Johnson & Johnson; a master nutrition consultant and lecturer at Canyon Ranch Resorts; Chairman of the Board of Directors at the Kripalu Center for Yoga and Health; and senior consultant at The Disney Company. His corporate clients have included Kraft Foods, Pepsi, Coke, General Nutrition Centers (GNC), Richardson-Vicks, The International Olive Oil Council, and many others. Marc also served as the submissions editor for the peer-reviewed Journal of Alternative Therapies in Health and Medicine.

In September 2007, Marc founded the Institute to channel his passionate mission of sharing an uplifting, results-driven approach to today’s most important eating challenges. Today, IPE remains the only Institute in the world devoted to teaching the principles of Eating Psychology and Mind Body Nutrition and attracts students from more than 60 countries each year. The Institute’s many thousands of graduates have used their world-class education in these revolutionary disciplines to transform the lives of countless people around the globe struggling with food and body challenges.

Marc’s work has been featured in a wide range of media outlets, including CNN, NBC, The New York Times, The Chicago-Sun Times, Glamour, Elle, Yoga Journal, Bon Appetit, Eating Well, and WebMD. His extensive background in clinical nutrition and eating psychology has made him a sought-after international speaker and mentor to many luminaries in the fields of nutrition and natural medicine. His past speaking engagements include Harvard University, The Institute for Functional Medicine, The Institute for Integrative Nutrition, the New York Open Center, and The National Institute for the Clinical Application of Behavioral Medicine.

Mentioned In This Episode:

https://lp.psychologyofeating.com/eating-psychology-video-series/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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If you’ve ever felt overwhelmed by how to leverage social media, you’re not alone. Elisa Darma breaks down the 4 seasons of Instagram marketing and shares actionable tips to grow your business and get more clients no matter how many followers you have! In this episode, Cathy and Elise discuss:

How Elise transitioned from doing social media for start-ups to her own business
Common excitement and fears about Instagram for business owners
Advice to focus on getting clients and understanding your target market on Instagram
Whether you should have both a personal account and a business account
4 Seasons of Instagram Marketing:
Visibility: The need for people to know about you and grow your following
Engagement: Understand why people are following you and what they need
Lead Generation: Asking for leads and collecting emails
Sales: Launching your course or offer, getting clients to buy in
How Elise approaches marketing on Instagram vs. Facebook
Suggestions for using Instagram Story Stickers designed to increase visibility: location, mention, hashtag
Tips for using Instagram polls and DMs to get clients and close sales
Different ways to create easy, consistent videos that will grab your audience’s attention
Why authenticity matters and how to up your entertainment value

Memorable Quotes:

“For business owners, there are a lot of emotions when it comes to Instagram, and social media in general for business, but the opportunity is still here today with Instagram to make sales even as a really small account.”
“That's why I say to have one account…your business is a reflection of you. You're often the business owner or the face of the brand, so don't be afraid to show, especially in your stories, the behind the scenes look of your life.”
“A business doesn't have four evenly spaced seasons, but we all go through different phases of visibility, engagement, lead generation, and sales. Once you know what phase you're in or what season you're in, then you can really tap into what your business needs the most.”
Don't delete reels. Let them sit, learn from them. If you don't get a lot of views that means it wasn't a hit with your audience. Learn from what works, learn from what doesn't work, but just keep showing up in 15 second increments.”

Elise Darma is an Instagram marketing educator who specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free app. She’s helped over 20,000 people truly grow their businesses, sell more programs and build money-making brands – all through her no-fluff courses like Story Vault, Caption Vault, Videos Vault and Social Bank. Elise has been featured for her Instagram expertise in Forbes, Entrepreneur, Digital Marketer and Social Media Examiner.

Mentioned In This Episode:

Video Vault: https://videosvault.co/

Elise Darma Website: https://elisedarma.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Marketing is a great way to make people aware of your health coaching services. Kenny Gray sheds light on Facebook ads, building brand awareness, driving conversions and trusting the marketing process!

In this episode, Cathy and Kenny discuss:

Keys to optimizing Facebook ads and getting your brand noticed
Advice for positioning yourself as an influencer or brand
Understanding why advertising is focused on getting clicks in Facebook ads
Recommendations for best website and social media practices
How to turn an audience into customers: engage, nurture, convert
Recognizing you don’t need to market to everybody to be successful
Breaking down different social media platforms: Facebook, Instagram, TikTok, YouTube
Advice for using TikTok ads to set your ecommerce business apart
Social media marketing vs. text and email marketing
Suggestion to keep using guides, webinars and courses for recurring revenue
Tips for health coaches to be patient with marketing and trust the process

Memorable Quotes:

“It's all about getting your name out there, brand awareness…keep it very simple, follow best practices and keep your messaging on brand.”
“The thing people don't realize is you're not trying to market to everybody, you really only need 1% of the market share. You only need a piece of the pie to be successful. You don't need everybody.”
“Marketing takes multiple touch points…you have to build the trust, the credibility, educate them, provide some value.”

For over 6 years, Kenny has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience. Kenny’s ability to successfully promote brands has been proven over and over again in a variety of industries. He is now helping clients with big picture marketing strategy by anticipating changes in the market, analyzing the back end user experience, and ensuring the strategic vision is executed on all fronts impeccably.

Kenny consistently provides audiences with the same thing he provides his clients: actionable insights on improving ROI, increasing lifetime value and creative ways of attracting potential customers. Whether discussing paid advertising, data and analytics, marketing automation, SEO, web design and implementation, or conversion rate optimization,Kenny is passionate about helping businesses grow.

Mentioned In This Episode:

Grayt Media - https://www.graytmedia.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Cathy shares what it was like to see her son for the first time since 2018, how her family handled COVID exposures and positive test results, and why 2022 is the perfect time to get healthy!

In this episode, Cathy discusses

Her experience of visiting her son in the UK over Christmas
Issues with at-home COVID test availability and reliability
Long term COVID symptoms, vitamin D and Seasonal Affective Disorder
Encouragement to adopt healthy lifestyles that don’t involve restrictive diets
The importance of boundaries and honoring the responsibility to share information with others

Memorable Quote:

“This is a good time for you to make a great difference in the world.”

Links to resources:

Health Coach Group Website

http://thehealthcoachgroup.com/

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Making decisions about how to eat healthier shouldn’t be complicated or overwhelming. Glenn Livingston addresses common issues with establishing healthier eating habits and the power of autonomy to learn what approach to food works for you!

In this episode, Cathy and Glenn discuss:

Glenn’s own journey with food and alpha wolf approach to eating
Drawing clear lines between healthy and unhealthy eating behaviors
Acknowledging how your inner reptilian brain impacts eating
Examples of rules for eating healthier and eliminating the need for willpower
Committing with perfection while forgiving yourself with dignity vs. guilt and shame
Allowing yourself to learn something with every attempt, adjust and keep going

Memorable Quotes:

“I've discovered that autonomy is a very big part of food addiction.Whereas if they think for themselves, what is one simple rule that I can implement? That would make a really big difference that is not going to be too burdensome.”
“If you want to eliminate the need for willpower, you could accomplish the same thing by saying I will only ever have chocolate on Saturdays and Sundays…that way your decisions are made…and you're not sweating out the willpower decisions all day long.”

Glenn Livingston, Ph.D. is a veteran psychologist and was the long time CEO of a multi-million dollar consulting firm which has serviced several Fortune 500 clients in the food industry. You may have seen his (or his company's) previous work, theories, and research in major periodicals like The New York Times, The Los Angeles Times, The Chicago Sun Times, The Indiana Star Ledger, The NY Daily News, American Demographics, or any of the other major media outlets you see on this page. You may also have heard him on ABC, WGN, and/or CBS radio, or UPN TV.

Disillusioned by what traditional psychology had to offer overweight and/or food obsessed individuals, Dr. Livingston spent several decades researching the nature of bingeing and overeating via work with his own patients AND a self-funded research program with more than 40,000 participants. Most important, however, was his own personal journey out of obesity and food prison to a normal, healthy weight and a much more lighthearted relationship with food.

Mentioned In This Episode:

Never Binge Again Website: https://www.neverbingeagain.com/

Never Binge Again Book: https://www.amazon.com/Never-Binge-Again-Permanently-Overeating/dp/151516294X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

Never Binge Again(tm): Reprogram Yourself to Think Like a Permanently Thin Person. Stop Overeating and Binge Eating and Stick to the Food Plan of Your Choice!

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Sales calls don’t have to be full of pressure to perform and close every client the first time you speak with them. Chandler Walker shares how to shift the sales landscape from one-call closing to compassion and care!

In this episode, Cathy and Chandler discuss:

How to detach from the need to sell and avoiding sales resistance
Connecting the Dots vs. needing to solve a problem for a customer
Advice for taking the pressure off during a sales conversation
The number one thing that creates a buyer’s mindset in prospects
Working through objections and becoming a challenging leader
Why a good writer is often a good sales person
Changing the landscape of sales to focus on compassion and care
9 Step Framework of Compassion Conversations
Details about Compassion Conversations and the Sales and Copy Academy for coaches
- 1st step is learning how to detach from the beam itself
- 2nd step is learning how to become a challenge and leader
- 3rd step learning how to discover how to become a cognitive questioner

Memorable Quotes:

“We can come into the conversation with just the idea that we're here to serve. We're here to help. We're here to create a valuable conversation with another human being.”
“Copy is sales and sales is copy. So if you can learn to express the emotions of your clients, express the emotions of your prospects, if you can learn to write and work through a conversation, the written word manifests itself to be able to display that in spoken word.”
“You can ditch the one-call close mentality. You can ditch the idea of objection handling, assuming the close and just have a good conversation with somebody where you understand their place of pain to connect the dots to how it manifests in the past and you understand how that creates a poor future for them.”

Since the beginning, Chandler has been a fitness professional forgoing a med school pathway to scale a gym and an online health coaching business. After growing the company to a very high level and doing well over 4000 high ticket sales conversations with prospects Chandler discovered a method that didn't require traditional sales techniques. It focused on therapeutic aspects of communication and three key areas:

Becoming a Cognitive Questioner
Building the Model of the Challenging Leader
Detaching from the need to sell

He called this method Compassion Conversations and is now focused on helping other health coaches and healers ditch the old sales model and learn to feel good about sales, detach from the need to sell, and ultimately find their true value in their voice.

Mentioned In This Episode:

How to Create Compassion Conversations -

https://9step.cultureofcare.life/care1

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Your relationship with food doesn’t have to be a struggle. Judith Matz sheds light on why diets rarely work and the power of reconnecting with your body through intuitive eating!

In this episode, Cathy and Judith discuss:

Judith’s struggle with food and what it taught her about dieting
What it means to truly be at peace with food and how Judith works with people with a diet mindset
The psychological and physiological reasons of diet failure
Unhooking weight loss from exercise and adding foods vs. taking away
How intuitive eating answers questions about when, what and how much to eat
Making a match vs. filling a feeling that isn’t filled
Why planning groceries is helpful for intuitive eating and addressing scarcity
How to help someone who claims to be an emotional eater
Scope of practice and when a health coach should make a referral to a therapist
Why weight loss shouldn’t be the main focus of health coaching
Destigmatizing obesity and working within the Health At Every Size framework
Details about the Making Peace with Food Card Deck

Memorable Quotes:

“The minute I make things forbidden, they started to glitter…the minute something's being taken away, it increases in value.”
“At its core, intuitive eating is about helping people reconnect to their own bodies and trusting themselves.”
“Planning is very important. It's important to have groceries, it's important to have the foods you like.”

Judith Matz, LCSW, ACSW, is a therapist and nationally recognized speaker on the topics of diet culture, binge eating, emotional eating, body image, and weight stigma. She is co-author of The Making Peace with Food Card Deck, The Body Positivity Card Deck, The Diet Survivor’s Handbook, and Beyond a Shadow of a Diet. Her work has been featured in the media including NPR, The New York Times, Good Housekeeping and Psychotherapy Networker. Judith has a private practice in the Chicago area.

Mentioned In This Episode:

https://judithmatz.com/

https://judithmatz.com/books/the-making-peace-with-food-card-deck/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Having a website should be an opportunity instead of an obstacle for your business. Amanda shares simple tips for maintaining your website!

In this episode, Cathy and Amanda discuss

Different options for starter sites
Advice for how to learn more about plugins and updates
Recommendations for updating websites and plugins
Monitoring website traffic and what can cause a website to run slow
Using a staging site to practice updates before updating main website
Maintaining SSL certificates and what to do if you discontinue your site
The difference between HTTP vs. HTTPS for web addresses
Ways to increase SEO with new content and links from complementary businesses
Why the Health Coach Group uses Divi and advice for branding your website
Where to find support, keeping your site bill paid and membership sites

Memorable Quotes:

“You don't want to have to try and recreate a site. That's a bad thing. It’s just a pain. It would be horrible for us if we had to recreate our site from scratch.”
“One of the biggest factors in increasing your SEO is to get other sites to link back to your site.”
“If you're making an annual payment that's easier. Put it on your calendar to make sure that your card is up to date. And that's the thing with software—it's not like a book where you can replace the book. You've got the only copy and when it's in it's housed on that place and when they get rid of it, then it is no more.”

Links to resources:

Health Coach Group Website

http://thehealthcoachgroup.com/

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As a health coach, it’s important to know how to manage conflict. Cathy breaks down what emotional intelligence means, how mindfulness can help with emotional intelligence, and different ways to cultivate emotional intelligence.

In this episode, Cathy discusses

What emotional intelligence includes
Traits of an emotionally intelligent person
Ways to cultivate emotional intelligence:
- Self-awareness
- Self-regulation
- Social awareness
- Social regulation
Impact of emotional intelligence
How practicing mindfulness increases emotional intelligence
Different mindfulness practices to build self-awareness
Active listening skills that help build social awareness:
- Make eye contact
- Don’t interrupt, accept without judgment
- Don’t try to fix someone
- Don’t try to solve their problems
- Acknowledge
Tips for empowering everyone to participate in negotiating conflict
How to apologize:
Acknowledge that you’re wrong
Determine what happened
Express remorse

Memorable Quotes:

“Emotional intelligence affects all parts of our life, whether it be academic, professional, financial relationships, satisfaction, or even physical and mental health.”
“Mindfulness can help with self-regulation by embracing what's in your mind and observing your thoughts and not judging. It's a lot like strength training, the more that you do it, the stronger you become.”

Links to resources:

Health Coach Group Website

http://thehealthcoachgroup.com/

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Finding the right skin care products and routine can be frustrating but doesn’t have to be. Chris Gibson covers the ins and outs of skin care and why consistency and an active lifestyle are key!

In this episode, Cathy and Chris discuss:

How skin care changes for different ages
Understanding skin care is about consistency
Face washing suggestions and advice for teens about oily skin and sugar intake
How an active lifestyle can improve your body’s function and promote weight loss
Collagen supplements and different types of skin therapy treatments
Advice about ingredients and cost of skin care products
Activation periods and what your skin may or may not tolerate
Recognizing the driving force of body image and the importance of consistency

Memorable Quotes:

“Skin care is totally different at different ages.”
“Consistency is always the key...if you just started walking a mile a day...and you just did that one thing consistently and didn't change anything else—you didn't add more food or take away food—you would see some difference. It’s just consistency.”

Chris Gibson is a sought-after skin care expert and holistic health coach esthetician. He's also the best-selling author of the acclaimed book Acne Free in 3 Days, with over a million copies sold. Chris has a very successful YouTube channel, Chris Gibson Live, that has over 110,000 subscribers and is dedicated to providing expert information and product reviews on skincare and wellness topics for both skin issues and anti-aging.

Mentioned In This Episode:

Acne Free in 3 Days - https://www.amazon.com/Acne-Free-Days-Cured-Condition/dp/0976427206

Chris Gibson Live YouTube - https://www.youtube.com/channel/UC4UmKCcnP0JbGPGrVxn8IPA

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

Acne Free in 3 Days: How I Cured My Acne Condition in 3 Days

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Cathy shares some helpful tips and tricks that you should know before starting your podcast.

In this episode, Cathy discusses...

The best time to start a podcast
Outsourcing a podcast
A quick way to get online with a podcast
How to select your guest for the podcast
Equipment that you’ll need to start podcasting
The best way to promote your podcast
How to structure your podcast

Memorable quotes:

“You can make mistakes; just learn from them.”
“The best way to promote your podcast is through social media.”
“Podcasts are a great way to get out wellness information, to communicate with your customers and get your special message across.”

Listen To Episode 164 Below:

Links to resources:

Health Coach Group Website

https://connect.thehealthcoachgroup.com/

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This week’s guest is Ashlie Pappas, who has a lot to say about program delivery and how to do it.

In this episode, Cathy and Ashlie discuss:

Why email is the cheapest vehicle for program delivery, but can be extremely time-consuming.
Programs you can use for delivery to help you automate things, keep them more secure, and make them look more professional.
The membership starter site, how that works, and what makes it special.
How the membership starter site is meant for folks who can either manage the tech on their own or outsource that maintenance.
How the Building Abundance course can help you at any stage of your business and how it’s worth taking again and again.
The importance of market research and why you shouldn’t be afraid of finding your ideal client.
Why you need to be polling your audience and asking them engaging questions.

Memorable Quotes:

“The more moving parts you have, the more chance there is that something breaks.”

Links to resources:

Building Abundance - https://www.thehealthcoachgroup.com/store/store-learning/building-abundance-a-12-week-business-course-for-health-coaches/

Health Coach Group Website

https://connect.thehealthcoachgroup.com/

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Cathy shares the newest updates to the Healthy Holidays program that the Health Coach Group has successfully offered for over a decade, and how the new changes can benefit your health coaching business!

In this episode, Cathy discusses

4 Goals of the Healthy Holidays Program:
Nutrition—adding in at least one healthy food a week
Exercise—minimum of 30 minutes activity 6 days a week
Gratitude—listing 3 things you’re grateful for
Giving—can be cost free and intentional gifts
Creating a group of support to discuss the 4 goals and hold each other accountable
Suggestions for using the 4 goals, graphics and discussion topics in your group
The importance of celebrating your progress together

Memorable Quotes:

“By focusing on gratitude, we see our lives from a different perspective. Instead of seeing what's going wrong all the time we see the more important picture of what is right in our lives.”
“So not only are you doing a good thing, they're doing a good thing. They're helping others, they're helping themselves. You're also improving your business by providing this kind of quality, product and service to them.”

Mentioned In This Episode:

Healthy Holidays Group Program: https://www.thehealthcoachgroup.com/store/programs/healthy-holidays-4/

Connect with other health coaches/professionals: https://connect.thehealthcoachgroup.com/share/Fsux-idhE0RNn3RI?utm_source=manual

Links to resources:

Health Coach Group Website

http://thehealthcoachgroup.com/

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You don’t have to be an expert in sales and marketing to launch a successful health coaching business. Jeff Walker explains how the Product Launch Formula and upcoming Launch Masterclass can benefit both your business and clients!

In this episode, Cathy and Jeff discuss:

What the Product Launch Formula offers wellness practitioners
How the PLF can benefit those just beginning their business journey
Jeff’s experience of building his Launch program
The most important launch Jeff ever did
Being driven by the impact you can have on clients
The power of knowing how to communicate the value of your offer
Details about Jeff’s upcoming Launch Masterclass

Memorable Quotes:

“When I made those initial sales, I realized—yes I can create value and someone will pay me for that value and I can deliver it online.”
“Unless you can communicate just how impactful this will be for them and how it’s going to change their lives, if you can’t communicate to get them to buy into themselves, they’re not going to buy into your offer.”

Jeff Walker is the author of the #1 New York Times bestseller “LAUNCH”. He teaches

people how to launch online courses, products, services, and brands online. Jeff started his first

online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and Jeff and PLF have never slowed down. Now more than 14 years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. Jeff’s students and clients have done over a

BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world.

Jeff lives in Durango, Colorado (because he can live anywhere)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride.

Links to resources:

I don’t promote everything. This year, this is the only thing besides our programs and services that I’m sharing.

I think this is important for you and your business.

If you signup for his program, I’ll be paid an affiliate fee. I’m turning around and giving that back to you in the form of an annual Inner Circle Membership. That gives you a course for business planning, marketing, memberships, all kinds of tool, weekly group coaching, and a 6 month program you can launch!

Go to the free class and sign up when you are allowed. I know you’ll be happy you did.

Launch Masterclass - https://productlaunchformula.com/go?p=thcg&w=all_access

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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This week’s guest is Tom Underwood of Tom Underwood Wellness. He specializes in functional medicine and is here to chat about how health coaches can support functional medicine practitioners, among other interesting topics.

In this episode, Cathy discusses

What functional medicine does for coaches to help them help their clients better.
The new company Thriver and what they do.
How COVID has created great leaps in telemedicine.
A discussion about the effect hormones have on memory and hormone treatments.
Tom’s position in the company and opportunities that will be coming up for others soon.
How stress and lack of sleep destroy your health.
How much of health begins in the gut.
Thoughts on supplements.

Memorable Quotes:

“This is a huge benefit for any health coach, because not all health coaches are meant to run businesses.”
“You can’t medicate your way out of something that you behaved your way into.”

Links to resources:

Health Coach Group Website

https://connect.thehealthcoachgroup.com/

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Are you ready to make more money? We’ve developed an awesome challenge to help you build your business. All you do is sign up, and you’ll receive daily actionable steps!

In this episode, Cathy discusses

What you’ll get from the challenge in your inbox daily.
How the challenge will help you build your business.
The peer-driven mastermind group that you’ll get access to as part of the challenge.
How to join the challenge.
How to set up and participate in a mastermind group.
What not to do when running a mastermind group.

Memorable Quotes:

“There’s a lot of people that come out of school and...don’t even think. They don’t even think about how they’re going to get customers because they just assume the customers are going to be there.”

Links to resources:

Health Coach Group Website

https://connect.thehealthcoachgroup.com/

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Just because a social media influencer says something is true, does not necessarily make them an authority of truth. Cathy shares why health coaches must always be discerning and resources to help find evidence of the truth.

In this episode, Cathy discusses

The reality of propaganda
Ways to discern the truth
Details about the Health Coach University Library
Information about Health Coach Connect

Memorable Quotes:

“The most important thing that you can know as a wellness practitioner is how to find evidence of the truth.”
“Mostly what I would like for you to learn is where to go for accurate information, and to develop that evidence of the truth. What you want to do is, you want to accumulate information from different sources so that you can feel reasonably sure that you're correct in what you're thinking.”

Mentioned In This Episode:

Health Coach University Library: https://jw131.infusionsoft.app/app/form/hcu-library-signup?cookieUUID=0fd0f2f5-1cbf-4824-8b13-1bd469123ad6

Health Coach Connect:

https://www.thehealthcoachgroup.com/blog/health-coach-connect-a-private-network-for-coaches-and-wellness-practitioners/

Links to resources:

Health Coach Group Website

http://thehealthcoachgroup.com/

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Pinterest is a great platform to grow your email list and your business. Kate Ahl shares the advantages of Pinterest for health coaches and how to create a Pinterest strategy that saves you time and energy!

In this episode, Cathy and Kate discuss:

Different membership platforms
Why health coaches or doctors should consider using Pinterest for their business
Advice for saving time when building content on Pinterest
What to look for in Pinterest analytics and how to know if it’s working for you
Why Pinterest rebranded Story Pins to Idea Pins
Tips for creating a productive Pinterest strategy

Memorable Quotes:

“Pinterest users tend to be fact finders, so they are researching for about three to six months before they take action, so they can make sure they find the best resources.”

Kate Ahl is the founder of Simple Pin Media. She has been helping businesses discover, learn and master Pinterest marketing for over seven years; she combines the data learned from working with clients, education from Pinterest, and her knowledge of the platform to help people expand the reach of their business using Pinterest. Her mantra is to keep it simple, be authentic and pin with purpose!

Mentioned In This Episode:

Simple Pin Media: https://www.simplepinmedia.com/

Pinterest: https://www.pinterest.com/

The Inner Circle Membership Program

https://www.thehealthcoachgroup.com/store/the-inner-circle-membership/

Facebook Groups: https://www.facebook.com/groups/

Kajabi: https://kajabi.com/

Access Ally: https://accessally.com/

Canva: https://www.canva.com/

Fivver: http://fivver.com

Upwork: https://www.upwork.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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If you’re just starting out as a coach, the right publicity can boost your credibility and your business. Julie Zhu shares different types of publicity available for health coaches and 3 simple tips to gain more media exposure and establish yourself as an expert!

In this episode, Cathy and Julie discuss:

How publicity can grow a health coaching business
Different types of publicity for health coaches
Julie’s approach for working with clients
The biggest challenge Julie’s helped a client overcome
3 Tips for getting media exposure and building social proof:
1. Publish content on open platforms
2. Google keywords related to your topic and see what publications host your content
3. Research and follow up with featured authors and editors and pitch your article ideas
The difference between publishing in an open platform vs. your own website and why you should do both

Memorable Quotes:

“The health and wellness industry is a big product, and a lot of professionals compete for the same audience. So you not only need to be visible but you must stand out from the crowd...publicity is one way to stand out as credible experts.”
“Open platforms are a great way to publish your content with no lag or approval process, and they have an existing audience.”

Julie Zhu is a New York City based marketing consultant. She helps female health and wellness coaches simplify their marketing and skyrocket their visibility in 90 days or less with their three step system. She's been featured in Forbes, Addicted to Success and Authority Magazine. She has an MA in communication from Columbia University.

Mentioned In This Episode:

Medium: https://medium.com/

Thrive Global: https://thriveglobal.com/

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Healing doesn’t always mean symptoms disappear. Dr. Christina Velderman shares an esoteric meaning of what healing entails and the state of constant change we all encounter throughout life.

In this episode, Cathy and Christina discuss:

What it means to really heal and what Christina means when using the word spirit
The reality of the constant change and interactivity of life
The two things health coaches must understand to really understand healing:

1-There’s a (disease) state we want to leave behind

2-There’s a desire to change things, from one state to another

How our state is impacted by a unique combination of stimulus from 3 categories:
- External Pathogens: Viral, bacterial, external trauma, emotional or physical climatic toxins
- Internal Pathogens: constitutional or genetic irregularities and deficiencies or emotional excess
- Lifestyle Passive Pathogens: diets, fatigue, sexual intemperance
Emotions of Chinese medicine: anger, joy, mania pensiveness/excessive rumination, worry or anxiety, sadness, grief, fear, and shock
Understanding the disease state
What it means to alleviate suffering and letting go of control
Being part of a whole in both disease and wellness

Memorable Quotes:

“There is no amount of juicing, there is no amount of fasting or detoxing or whatever you can do that will assure you never fall ill, that you never have discomfort, or that you never die. We're all gonna die. No matter how we live. We all decline and die. That is the nature of life. The state of constant change.”
“In your state of disease or your state of wellness, you are fundamentally whole. You are part of the one, something that is constantly changing, it's growing, it is well outside the conscious control of any one individual or group of people, so you know that's kind of out there but what is healing.”

Dr. Christina Velderman is a doctor of acupuncture and Chinese medicine. She was trained in a classical school in the tradition of Master Jeffrey Yuen who's an 88th generation Daoist priest of the Jade Purity Lineage. Prior to becoming a doctor, Kristina was a business consultant, worked in leadership and business and in the health of higher education fields for 15 years.

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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The food we choose to eat every day can either positively or negatively impact our health. Cathy talks with Marion Nestle about what health coaches need to know about food systems and why food politics matter more than you might realize.

In this episode, Cathy and Marion discuss:

What we need to know about the politics of food, nutrition and health
When the government will look to food as medicine instead of relying on pharmaceuticals
How everyday individuals can impact policy change by forming organizations
What food systems are, why they matter and what health coaches need to understand about them
What the average person should focus on to have the greatest impact on their family’s wellness
The difference between unprocessed, minimally processed and highly-processed foods
3 Pieces of advice to eat more healthfully:

1- Eat more fruits and vegetables, more plant foods

2- Reduce, to some extent, the meat you’re eating

3- Understand what ultra-processed foods are and minimize your intake

How advertising affects what food we buy
Why Marion believes the soda industry is similar to the tobacco industry
What Michael Pollan means when he says “Eat food, not too much, mostly plants.”
Details about Marion’s personal food choices
Marion’s observations about obesity and the impact of Covid on weight gain
The role of schools in children’s health

Memorable Quotes:

“The biggest problem in the American diet is how much people eat.”
“What you want is a food system set up to promote health and promote environmental health—human health and environmental health at the same time.”

Marion Nestle is Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, Emerita, at New York University, in the department she chaired from 1988-2003 and from which she retired in September 2017. She is also Visiting Professor of Nutritional Sciences at Cornell. She holds honorary degrees from Transylvania University in Kentucky and the Macaulay Honors College of the City University of New York.

She earned a Ph.D. in molecular biology and an M.P.H. in public health nutrition from the University of California, Berkeley. Previous faculty positions were at Brandeis University and the UCSF School of Medicine. From 1986-88, she was senior nutrition policy advisor in the Department of Health and Human Services and editor of the 1988 Surgeon General’s Report on Nutrition and Health. Her research and writing examine scientific and socioeconomic influences on food choice and its consequences, emphasizing the role of food industry marketing.

She is the author of six prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health, Safe Food: The Politics of Food Safety, What to Eat, Why Calories Count: from Science to Politics, Eat, Drink, Vote: An Illustrated Guide to Food Politics, Soda Politics: Taking on Big Soda (and Winning).

She has also written two books about pet food: Pet Food Politics: The Chihuahua in the Coal Mine, Feed Your Pet Right in 2010. She published Unsavory Truth: How Food Companies Skew The Science of What We Eat in 2018. Her most recent book, written with Kerry Trueman, is Let's Ask Marion: What You Need to Know about the Politics of Food, Nutrition, and Health published in September 2020.

From 2008 to 2013, she wrote a monthly Food Matters column for the San Francisco Chronicle food section, and she blogs at www.foodpolitics.com. Her Twitter account, @marionnestle, has been named among the top 10 in health and science by Time Magazine, Science Magazine, and The Guardian, and has nearly 145,000 followers. Nestle has received many awards and honors such as the John Dewey Award for Distinguished Public Service from Bard College in 2010. In 2011, the University of California School of Public Health at Berkeley named her as Public Health Hero. Also in 2011, Michael Pollan ranked her as the #2 most powerful foodie in America (after Michelle Obama), and Mark Bittman ranked her #1 in his list of foodies to be thankful for. She received the James Beard Leadership Award in 2013, and in 2014 the U.S. Healthful Food Council’s Innovator of the Year Award and the Public Health Association of New York City’s Media Award, among others. In 2016, Soda Politics won literary awards from the James Beard Foundation and the International Association of Culinary Professionals. In 2018, she was named one of the UC Berkeley School of Public Health’s 75 most distinguished graduates in 75 years, won a Trailblazer Award from the International Association of Culinary Professionals, and was selected Grande Dame of the year by Les Dames d’Escoffier International. In 2019, the Hunter College Food Policy Center gave her its first Changemaker Award and Heritage Radio named her to its Tenth Anniversary Hall of Fame.

Links to resources:

Health Coach Group Website

https://www.thehealthcoachgroup.com/

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Although the health coaching industry is largely unregulated, education is a non-negotiable if you want to build a reputable health coaching business. Cathy explains what health coaches must know about health coaching certifications and details about the Health Coach Group’s Health Coach University.

In this episode, Cathy discusses

Why coaching education is important
Why you need two legal professionals as a health coach
The reality of health coaching certifications
Health Coach Group’s 3 Pillar Approach to Certification

1-Proactive Wellness

2-Coaching

3-Business

Different learning opportunities for health coaches:
- Health coaching for personal trainers
- Celebrity expert lecture training
- Functional medicine training
- Coaching
- Plant-based training
- General health coaching as a support to medical institutions
What’s covered in Health Coach University:
- Listening
- Understanding
- Capacity for Human Potential
- Building Trust and Bonding
- Understanding Through Questions
- Importance of Intuition
- Reflection and Response
- And so much more!
How the Health Coach Group supports your training:
- Business plan
- Time management
- Social media
- Advertising on social media
- Correspondence
- Home offices
- Physician health coach partners
- Corporate wellness
- Marketing
Health Coach University Wellness Track:
- Grocery shopping
- Food preparation
- Keeping track
- Portion control
- Exercise and movement
- Environment
- Communication
- Nutrition basics
- Dietary theory
- Advanced nutrition
- Inflammation
- Self-care
- Relationships
- The Importance of Fun
- Habits and Addictions
- Stress
- Science Supported vs Theory
- Researching Health Information
- Wellness Library to use for clients
Why Health Coach University focuses on assessments vs. testing
What to expect from Health Coach University
- 6 month commitment
- 20+ hours a week

Memorable Quotes:

“Education not only provides accurate wellness information, it should also teach coaching principles and business.”
“Education is not a problem, it’s an opportunity.”

Mentioned In This Episode:

Health Coach Group University

https://www.thehealthcoachgroup.com/health-coach-university-2

Mary Blackburn: My Time at Health Coach University

https://www.thehealthcoachgroup.com/blog/guest-post-mary-blackburn-my-time/

Links to resources:

Health Coach Group Website

http://thehealthcoachgroup.com/

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Are you charging enough for your health coaching services? Cathy breaks down smarter ways to bring in revenue, the value of market research, and how to make sure you stay in business!

In this episode, Cathy discusses

The cost of doing business and knowing how much you need to make
Different options for earning revenue:

1-Hire health coaches and work with more people

2-Offer a wellness membership

3-Run wellness programs for large groups

4-Sell products for commissions or affiliate fees

5-Manufacture and sell your own products

6-Sell information

7-Run advertisements on the information you provide for others

8-Any combination of the options above

The importance of having a business plan that projects your earnings
What health coaches need to consider while doing market research:
- Your ideal client
- The size of that market and how many people are your ideal client
- What is your growth potential?
- What the needs of your ideal client or market
- What your product or services will be
- What need does your business fill?
- Who is the competition?
- How is your market impacted by the current economy and events
Suggestions for where to conduct market research:
- The Encyclopedia of Associations
- Directory of Business Information Resources
- The Franchise Annual
- The Internet – business.gov, small business association-SBA, specific businesses exclusive to your ideal client, shared interest businesses
- Local Chamber of Commerce
- Social Media
- SCORE (I was mentored by the founder of Omaha Steaks through my local SCORE!)
- Local newsletters, papers, and magazines
- Attorneys, accountants, and other professionals
- Consumer Organizations
- Local, National, and International Industry Organizations, like the Dept of Ed, Dept of Health and Human Services,
- Local, National, and International Nonprofit Foundations, like Celiac, Liver, Heart, etc.
- Suppliers, like vitamins and supplements, equipment, labs, etc.
Factors to take into consideration when projecting your cash flow:
- Start-up costs
- Sales forecast
- Seasonal adjustment
- Growth
- Cost of collecting money (merchant fees, cash vs credit, e-commerce software)
- Cost of goods sold
- Standard expenses (software, website, etc.)
- Payroll (subcontractor fees)
- Taxes
- Financing costs (loans, etc.)

Memorable Quotes:

“A lot of health coaches fail to make a business plan and very few project earnings, and then a lot take a while to get around to marketing and selling. Getting a plan in place is really important.”
“At the very least, plan your revenue and charge enough because you won’t stay in business if you’re not charging enough and you won’t be able to help anybody.”

Mentioned In This Episode:

Health Coaching Business—Smarter Revenue

https://www.thehealthcoachgroup.com/blog/health-coaching-business-smarter-revenue/

Pricing —Health Coach Rates

https://www.thehealthcoachgroup.com/blog/health-coach-rates-2/

The Inner Circle Membership Program

https://www.thehealthcoachgroup.com/store/the-inner-circle-membership/

Building Abundance

https://www.thehealthcoachgroup.com/store/store-learning/building-abundance-a-12-week-business-course-for-health-coaches/

Links to resources:

Health Coach Group Website

http://thehealthcoachgroup.com/

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While getting customers online is challenging, it’s certainly not impossible and much easier to do with the right systems in place. Cathy shares why building your email list should be your first priority and explains different ways to attract customers who need your help!

In this episode, Cathy discusses

Steps to build your email list:

1- Clarify your ideal client

2-Choose offerings that are so irresistible your clients will trade their email for it

3-Create or purchase offerings

4-Offer the opt-in to an elite group to acquire testimonials

5-Promote offerings on social media and webinars to people who match your ideal client

6-Make sure your opt-ins get the product for free and know how to use it

7-Give opt-ins additional valuable information

8-Make your products available to opt-ins who match the identification of your ideal client for each of your products

9-Be consistent and contact your clients regularly

How to create an irresistible opt-in:
- Market research of 6 opt-ins offered by health coaches in your niche
- Evaluate the appearance, appropriateness of topic, title, solution, and problem solved
How to know what your ideal client wants and how you can help them get it:

1- What are your client’s top 3 problems or challenges?

2-What are 2 or 3 ways you’re qualified to solve their biggest problems?

3-Look at your offer and write out how your offer will help your potential client

Suggestions for how to nurture your clients

Memorable Quotes:

“The more you narrow your niche, the better you can speak directly to their needs, and the better you can offer them a solution to their problems because they don’t all have the same problems.”
“That is the place to do the selling—through your emails and not directly on social media.”
“Always grow your list. Advertising for opt-ins with free offers should be done daily all year long, no breaks.”

Mentioned In This Episode:

The Inner Circle Membership Program

https://www.thehealthcoachgroup.com/store/the-inner-circle-membership/

Online Marketing Mastery

https://www.thehealthcoachgroup.com/store/store-learning/online-marketing-mastery-2/

Platinum Membership Program

https://www.thehealthcoachgroup.com/store/platinum-members/

Links to resources:

Health Coach Group Website

http://thehealthcoachgroup.com/

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As a health coach, keeping your business practices legal is crucial. Cory Sterling shares how health coaches can legally protect themselves and the benefits of working with a lawyer who understands your industry!

In this episode, Cathy and Cory discuss:

How Cory started working in the legal side of the health coach industry
2 legal agreements health coaches need to stay protected:

1.Waiver of Liability

Service Agreement
Why just having your Terms & Conditions on your website is not enough protection
Creating a different level of engagement and commitment with clients through the Law of Storytelling
How COVID has changed the health coaching industry from a legal standpoint
Recommendations for understanding the boundaries of your scope of practice
How liability extends to the virtual teaching space and how health coaches can mitigate risks
Ways to distinguish between an employee and a contractor
The value of maintaining a relationship with a lawyer who understands your industry

Memorable Quotes:

“If you don’t have the proper legal structure in place, this problem is going to take a stranglehold of your business and your efforts and where you’re focusing your attention—which is what we don’t want.”
“You want your agreements to reflect the current relationships you have with your clients.”

Cory Sterling is the founder of the heart-leading law firm Conscious Counsel, awarded #1 Most Innovative Fitness and Wellness Law Firm of 2021. As a lawyer, small business owner, yoga teacher and author of 'The Yoga Law Book', Cory has supported hundreds of clients in the wellness space with their legal agreements and business protection.

Cory won the award for "Highest Rated Session" at MindBody Bold, amongst a field of the health and fitness leading minds and best presenters. He is the only lawyer who has completed the MindBody Business Consulting Program in order to learn overall best business practices for studios.

Mentioned In This Episode:

Free Wellness Checklist to ensure you’re at best legal practices for your business: https://consciouscounsel.pages.ontraport.net/wellnesschecklist

Conscious Counsel: https://consciouscounsel.ca/

Links to resources:

Health Coach Group Website - https://www.thehealthcoachgroup.com/

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When applied appropriately, compounding medicine can help meet a patient’s unique medical needs. Peter Koshland explains what compound medicine is and how it can create solutions to improve health outcomes.

In this episode, Cathy and Peter discuss:

What compounded medicine is and how it differs from traditional prescription medication
How compounding medicine helps with hormone replacement, dermatology, urology, thyroid disorders and pain management
Why compounding pharmacists value relationships with doctors, patients and prescribers
Why big pharma is lobbying against bioidentical hormone replacement therapy
How compounding pharmacists determine what combination of medication to create
How bias against compounding pharmacies limit the options available to doctors treating patients
The economic impact FDA overreach can have on pharmacists across the country
Why custom tailoring hormone treatment is preferable vs. one size fits all approach
Typical ways to receive compounded hormones
How to handle doctors that don’t understand hormone treatment options
How health coaches can learn more about compounding medicine
Why continuing education is key to combat misinformation about compounding medicine and hormone treatment

Memorable Quotes:

“There's a little more flexibility in how we make the specific medication and it's really designed to be tailored specifically to that patient's exact needs.”
“Our job is to help educate prescribers about what we can do...it's not a replacement for the commercially available products so we really see ourselves as an addition or an adjunct to what people could get at a CVS or Walgreens.”
“We should never have any sort of regulatory environment that is antithetical to people's health and wellbeing.”

Peter graduated from Georgetown University with a Chemistry major and Math minor and earned a PharmD from the University of California at San Francisco (UCSF) School of Pharmacy, where he currently serves as an Assistant Clinical Professor of Pharmacy. Peter leads a dedicated team of healthcare professionals at Koshland Pharm and oversees pharmacy operations in order to support the health and healing of patients. In his twenty year career as a pharmacist, Peter has seen the profound impact high-quality compounded medicine can have on the lives of patients. Because of this, producing the absolute best patient outcomes is what drives his decisions as CEO of Koshland Pharm. When he is not in the pharmacy, Peter spends his time consulting with and educating doctors about the multiple applications of compounded medicine in their respective fields.

Mentioned In This Episode:

Koshland Pharm

Estrogen Matters

Links to resources:

Health Coach Group Website

Estrogen Matters: Why Taking Hormones in Menopause Can Improve Women's Well-Being and Lengthen Their Lives -- Without Raising the Risk of Breast Cancer

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Attracting the right clients is easier than you think. Jacob Ratliff shares tips for boosting your social media presence and why being yourself is key to finding people who share your values and who want to work with you!

In this episode, Cathy and Jacob discuss:

What a Client Attraction Coach is and what led Jacob to become one
How Jacob’s LGBT identity plays into the work he does and the people he works with
Why values matter when it comes to finding your people and making an impact
Advice for health coaches struggling with their social media presence
How health coaches can find the right clients
What health coaches should avoid when trying to attract clients
Who Jacob typically works with and his coaching process

Memorable Quotes:

“What it taught me was that if I’m going to succeed in business, I need to find my people. And it really doesn’t come down to sexual orientation, it comes down to values and how I’m able to connect with people who really align with who I am.”
“When it comes to using social media for client attraction, content is maybe 20% of the game. The other 80% is the engagement, the conversations—really connecting with your ideal clients.”
“If you’re not connecting on a personal 1:1 level with your ideal clients on social media, then you’re not going to get clients on social media.”
“People only want to work with other people that they really like and trust. The only way to build that trust is to show up as yourself.”

Jacob Ratliff is a Client Attraction Coach and entrepreneur based in Asheville, North Carolina. Using his identity and lived experiences as the catalyst for creating his business, Jacob uplifts people and helps them to grow their businesses by leaning into their authentic, confident, empowered selves. With over five years’ experience in growing clients’ businesses as well as his own, Jacob is uniquely positioned to help high impact coaches build intimate relationships online to attract high-paying clients.

Over the past five years he has developed the Organic Client Attraction System™, a comprehensive training and coaching program that helps entrepreneurs increase brand awareness and visibility, create meaningful engagement, and maintain long-term clients. As a proud member of the LGBTQ+ community, Jacob enjoys uplifting fellow entrepreneurs and coaches and has shared his story in Chris Guillebeau’s Side Hustle School, Ryder Carroll’s Bullet Journal Community, and several other publications as well.

Mentioned In This Episode:

Jacob Ratliff

Jacob Ratliff Facebook

Jacob Ratliff Linkedin

Jacob Ratliff Instagram

Links to resources:

Health Coach Group Website

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Patients sometimes require time and attention doctors simply can’t provide, and it’s important that more doctors understand how health coaches can step in and help. Dr. Kim shares why more medical doctors should work with health coaches and how health coaches can start leveraging relationships with MDs to build their business and expand their impact!

In this episode, Cathy and Dr. Kim discuss:

Dr. Kim’s transition from family doctor to business coach for health and wellness coaches and entrepreneurs
Why MD referrals are so powerful for health coaches
Why MDs and health coaches must work together to transform a patient’s health
Advice for how health coaches can build trust with MDs to receive referrals
Why health coaches should be aware of the restrictions doctors have that health coaches do not
How health coaches can present their services so doctors immediately see the benefit
Suggestions for building a powerful MD referral network and why the magic is in the follow up
Getting past the gatekeepers in order to reach doctors for referrals
Why health coaches and doctors really are a perfect marriage to help patients

Memorable Quotes:

“I realized my workday was very unsatisfying and I, of course, needed to make a change. What I’m doing now, I just feel like my impact and the way I can make a difference in the world is so much more expanded.”
“There’s a perfect storm of need—people need help that they are just not getting from their doctors...and at the same time, doctors don’t have the time or the tools to help their patients with those complex things like lifestyle change, those things that take a coaching approach.”
“Health coaching is a relatively new thing, medicine’s been around for a long time. A doctor needs to understand this relatively new player at the table—share your success stories and as much data as possible...and if you get a referral...close the loop so they can really understand the results this client is getting.”

Dr. Kim Foster is MD turned coach and business mentor for health coaches and wellness entrepreneurs.

After having nearly 20 year experience as a family doctor and experiencing the frustrations and limitations of the conventional healthcare system and then discovering the incredible potential of wellness coaching, she now helps health & wellness coaches build their businesses, find freedom, and make the world a healthier place.

Kim also is a founder of Wellness coach Academy where she helps to start a successful career in health & wellness coaching - she provides a 6-month long certification program for everyone who would love to pursue health & wellness coaching as a career.

She has been featured on multiple TV, radio, and print media outlets, and is also the host of the podcast Marketing & Mindset for Wellness Coaches.

Links to resources:

Dr. Kim Foster's Website

Dr. Kim Foster's Instagram

Health Coach Group Website

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If you want to help clients achieve the results they want, you have to know who they are and how you can help them. Ashlie shares why getting clear on your ideal client and niche is key and how you can create an experience that makes clients want to work with you!

In this episode, Ashlie discusses

Determining what’s going to ignite your customer to take action
Finding an opt-in offer that gives your clients a quick win so they’ll know you can help them
Knowing what comes next and creating a welcoming email sequence
Understanding what fits to help your customer start their journey with you and get where they need to go
Pre-qualifying clients vs. excluding clients
Knowing your expertise to help narrow down your niche
Advice for working with your ideal client

Memorable Quotes:

“When you have a specific ideal client in mind, when you’ve created that and you’ve figured that out—it’s going to make your work way easier.”
“Your ideal client’s problem and the actual problem often aren’t going to be the same thing and that's why they need you.”
“Have a way for people to start with you right away.”
“When you choose a niche it doesn’t mean you’re excluding everything else, it means you’re choosing what you are going to be the go-to for, it’s choosing what your expertise is and the other things you’re passionate about.”

Mentioned In This Episode:

The Inner Circle Membership Program

Building Abundance

Online Marketing Mastery

12 Day Detox

Natural Health Immersion Program

A Lighter Life

Links to resources:

Health Coach Group Website

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Money can be a source of joy or anxiety depending on how you manage your finances. Mark Butler explains why fear doesn’t have to influence your financial future and why marketing is just as important as your mindset when it comes to your business finances!

In this episode, Cathy and Mark discuss:

Advice for coaches struggling with scarcity mindset
The connection between your fear and your financial future
Practical tips for looking at your business’ financial information as a road map to predict and influence your future revenue
Recommendations for managing your anxiety as you try to reach your sales goal
Why it’s important to set revenue goals
Tips for when you’re not hitting your financial targets
Suggestions for handling challenging circumstances such as COVID

Memorable Quotes:

“When I set aside the concept of a scarcity mindset, I get closer to the truth...some other fear comes up.”
“The better we get at predicting, the better we get at guessing, and the better we get at the marketing and the sales to support those guesses, the more stability we’ll have in our business finances and our personal finances.”
“In the best case scenario, the revenue goal will help you spend your time in different ways that actually produce more growth than if you had never set that revenue goal in the first place.”
“The solution is more often found in the marketing than it is in the mindset. Mindset absolutely matters but it’s not the only thing that matters.”

Mark Butler is the founder of the accounting startup Let’s Do the Books, as well as the bookkeeper, CFO and confidante to top online entrepreneurs like Brooke Castillo.

Before working in finance, Mark co-founded three online businesses that brought in close to $2 million in total revenue.

Today, Mark combines his business savvy with his certification in life coaching to help business owners take control of their finances and work through the shame and anxiety that almost always comes up when dealing with money.

Mentioned In This Episode:

Mark Butler

Let’s Do the Books

Links to resources:

Health Coach Group Website

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If you want to take your business to the next level with a membership site, it’s important to design a learning experience that allows clients to see their progress and success. Jennifer Dopazo describes how to create a manageable online learning experience and shares tips for increasing engagement and connecting with your ideal client!

In this episode, Cathy and Jennifer discuss:

How to turn existing content to an online learning experience
The importance of keeping information in bite-sized, manageable chunks
Why membership communities are appealing: impact, ability to scale, recurring revenue
Recommendations to make sure membership site resonates with target client
Increasing engagement for online membership site events:
- Consider the design of the experience
- Consider how you create community
- Consider adding badges or the ability to track wins/progress
Two levels of production to prioritize: Experience of the portal and keeping yourself relatable
The difference between working with individuals vs. large brands

Memorable Quotes:

“Think about the person that’s going through it for the first time...we want them to feel like they’re actually winning...help them with this mindset that makes them want to come back and keep going through this experience.”
“I’m not going to say it’s passive income because it’s not—it’s work.”
“We have so much to give to our clients...we end up overwhelming them. Make it very sizeable...imagine they only have one hour to give to your membership site.”

Jennifer Dopazo is a graphic designer specializing in Brand Identity, Interaction Design and UX/UI Design. She’s the founder of multimedia design studio Candelita and a 3-time American Graphic Design Award winner.

Jennifer helps organizations attract their dream clients by translating their big vision into an awesome digital experience with a unified brand. She’s worked with companies like The New York Times, Pepsi and Nickelodeon, along with authors like Danielle LaPorte.

Mentioned In This Episode:

Candelita

Danielle LaPorte

Links to resources:

Health Coach Group Website

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Menopause might not mean what you think it means. Roberta Morris talks with Cathy about the different stages of menopause and why it’s important for women to understand they’re not alone and can manage this challenging transition with more peace of mind and even celebration!

In this episode, Cathy and Roberta discuss:

3 Stages of Menopause: perimenopause, menopause, postmenopause
4 Pillars of Wellness: sleep, nutrition, physical activity, stress and anxiety management
Common symptoms of menopause:
- brain freeze
- night sweats
- weight gain
- hot flashes
- difficulty recalling information
Less obvious health issues women need to be aware of in perimenopause:
- Inflammatory disease
- Cardiovascular issues
- Dementia
- Hypertension
- High blood pressure
Why menopause occurs and why women feel conflicted about menopause
Shifting the conversation about menopause from negative to positive

Memorable Quotes:

“Anxiety and stress are very big factors in the 4 pillars of health.”
“[Women] have to understand it is the beginning...it’s the beginning not the end of life, it’s a rebirth. You can start anew.”

Roberta Morris is a holistic health and wellness coach and lifestylist, who specializes in neuro-nutrition and mindful eating. Roberta is also the CEO of Roberta M and has implemented the “It’s My Turn” program through the Roberta M Platform, working with women transitioning through menopause struggling with health and wellness needs.

Mentioned In This Episode:

Roberta Morris

Links to resources:

Health Coach Group Website

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As a business owner, it’s easy to believe you have to do everything yourself but in reality you don’t! Meredith McCarty talks with Cathy about all things virtual assistance—what aspects of your business to outsource, how to find and hire a great VA, and tips for setting your VA and business up for success!

In this episode, Cathy and Meredith discuss:

What health coaches should outsource to a virtual assistant
Different things health coaches can outsource that generate revenue
What needs to be set up before hiring a virtual assistant
Advice for creating a system to help train your team
Recommendations for project management software
How to work with a virtual assistant on a day to day basis
Tips for hiring: core values, job description, job application videos
How to find a virtual assistant that will stick with your business
Onboarding your virtual assistant for success
Reframing your virtual assistant as an investment vs. cost
Making sure you’re mentally prepared to hire an assistant

Memorable Quotes:

“You should outsource whatever helps you make money.”
“What makes you the money is being on those sales calls, so let’s outsource the scheduling, the client management in general and we can get back to spending that time creating revenue.”
“Investing in the front end of the person coming into your business is going to work out for you much better in the long run.”
“Get prepared...Start setting up systems today because it will be much more beneficial to do the upfront work and then be able to reap the benefits once you hire [a virtual assistant].”

Meredith McCarty is an outsourcing expert and owner of McCarty Virtual Services LLC. MVS is a one-stop operation and business management agency for established coaches looking to outsource in their business. MVS exists to make coaches feel at ease when they are overwhelmed with day-to-day tasks in their business.

Meredith has been working 1:1 with business owners for the last two years on how to most efficiently outsource to maximize revenue and minimize time-consuming tasks.

She was born and raised in Des Moines, IA and after many moves for her husband Alex's career, they currently reside outside of Baltimore, MD. After the 3rd move in 4 years, she decided to create the lifestyle she desired and used all the experience she had gained in the corporate world to create her own business management and operations agency. Thus, McCarty Virtual Services, LLC was born in November 2018.

Listen To Episode 142 Below:

Mentioned In This Episode:

McCarty Virtual Services LLC

McCarty Virtual Services Instagram

Loom

Teamwork

Trello

Asana

ClickUp

Upwork

Fiverr

Links to resources:

Health Coach Group Website

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The Health Coach Group has a variety of programs suitable for health coaches and health care professionals. Cathy breaks down the benefits of premium, standard, and community programs offered by the Health Coach Group and why they could be perfect for your clients!

In this episode, Cathy discusses

Premium Programs
- Natural Health Immersion Program will benefit almost anybody
- Art of Aging: useful for all ages
- Healthy Gut: focuses on nutrition
- Healthy Habits: promotes weight loss
- Healthy Home: great for life, nutrition, detox coaches
- Life Matters: general wellness
- A Lighter Life: mental health and relationships
- Pure: whole food plant-based nutrition, vegetarian, vegan
- Sleep: encourages better sleep rituals
- Cleanse: 21 day all natural cleanse, self-care
Standard Programs:
- 30 Day (3, 6, 9, 12 Month) Challenge: Nutrition, physical, emotional
- 7 Day Gut Health: learn to keep your gut healthy
- 12 Day Detox: quick, big wins
- Art of Aging Jumpstart: A pathway to Art of Aging
- Mindset Reset: Helps prepare for Natural Health Immersion
- Slim Sexy Smart: fun 28 day weight loss program
- 28 Day Spiritual Cleanse: usable for any religion or spiritual beliefs
Community Programs:
- Healthy Holidays: giving and gratitude
- Clutter Clean Up: share wins as you clean up clutter
- 30 Day Challenge: healthy eating and activity
- UpLife Program: happiness, creativity, action

Mentioned In This Episode:

Natural Health Immersion Program

Art of Aging

Healthy Gut

Healthy Habits

Healthy Home

Life Matters

A Lighter Life

Pure

Sleep

21 Day All Natural Cleanse

30 Day (3, 6, 9, 12 Month) Challenge

7 Day Gut Health

12 Day Detox

Art of Aging Jumpstart

Mindset Reset

28 Day Slim Sexy Smart

28 Day Spiritual Cleanse

Healthy Holidays

Clutter Cleanup

30 Day Challenge

UpLife Program

Links to resources:

Health Coach Group Website

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Being a health coach can create an unexpected pressure of always trying to be the best version of yourself. Penni Shelton talks with Cathy about what led her to finally learn how to let herself rest, let go of comparison, and lead from a place of alignment. Penni also shares tips on how to show up for your community on social media and grow your online business!

In this episode, Cathy and Penni discuss:

Penni’s background and experience launching Raw Food Rehab
What’s contributed to Penni’s growth on social media
Why Penni stopped using videos and her struggle to find balance as a health coach
Avoiding the vortex of negativity
Advice for growing your online business
Attributes of being a successful leader online
Where Penni finds inspiration
How Penni manages and tracks social media

Memorable Quotes:

“As health coaches...we are trying to be all things to all people and sometimes we don’t put ourselves high enough up on the to-do list.”
“To get noticed, you have to put good content—clear content—up there. The other thing is really staying engaged with your followers.”
“People really want to know you, they do care, they want to connect with you. It’s [Instagram] a great place for you to reach out to existing clients as well as allowing potential clients to get to know you.”
“I think that having an element of vulnerability, being a human, being real, makes you more approachable and relatable to people.”

Penni Shelton has a powerful story of healing from her debilitating condition of IBS, through embracing a diet rich in raw and living foods. Her story of life transformation first appeared in Carol Alt's book, The Raw 50. Penni is an award winning blogger at Real Food Tulsa, an avid health food and lifestyle writer, and she currently stays busy running her international web community, Raw Food Rehab. Penni lives in Tulsa, Oklahoma with her husband, 2 children and 3 dogs.

Mentioned In This Episode:

The Inner Circle Membership Program

Raw Food Cleanse

Raw Food Rehab

Facebook

Instagram

Twitter

Hootsuite

Google

Links to resources:

Health Coach Group Website

Raw Food Cleanse: Restore Health and Lose Weight by Eating Delicious, All-Natural Foods ? Instead of Starving Yourself

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Cathy talks with Ashlie Pappas about her experience with the Health Coach Group and how her business has changed and grown since she first became a personal trainer.

In this episode, Cathy and Ashlie discuss:

Ashlie’s background and current business
Different avenues of revenue and exposure Ashlie’s experienced since starting from zero with her target niche
Why Ashlie shifted to health coaching from being a personal trainer
How multiple education courses and certifications benefit Ashlie as a health coach
Which Health Coach Group programs Ashlie prefers
Ashlie’s business background and how it’s changed over the years
What Ashlie has learned from her biggest frustrations
Ashlie’s 3 Step Prescription for other health coaches

1-Have a way for people to opt in to your email list and make it easy for them

2-Stay in front of your audience consistently by social media, email, etc.

3-Be consistent with emailing your audience and nurture that relationship

Types of marketing Ashlie uses

Memorable Quotes:

“When we appropriately love ourselves, we have boundaries. We have the ability to shift our outlook on things and see the positives and all of the beautiful pieces in even the biggest disasters.”
“It’s really important, in terms of education and learning, that it’s being used as a tool to amplify and not as an excuse to procrastinate and not start.”

Ashlie Pappas has over a decade of experience in the health and wellness industry. Originally a fitness coach and personal trainer, she created an online business focusing on mindset, podcasting, and aromatherapy. Ashlie currently offers business coaching through the Health Coach Group.

Mentioned In This Episode:

Ashlie Pappas

28 Day Spiritual Cleanse

Links to resources:

Health Coach Group Website

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Offering products from a Multi-Level Marketing (MLM) company can be lucrative and is a fantastic way to enhance your health coaching business. Listen in as Cathy talks with Elizabeth Rider and Ashlie Pappas about their inspiring experiences of integrating products from USANA and doTerra with their health coaching!

In this episode, Cathy, Elizabeth and Ashlie discuss:

Elizabeth’s vetting process of finding a direct sales company
Switching from 1:1 coaching to group coaching
How much time is spent working an MLM business
Advice for marketing products in your program and blogging
Why it’s important to consider how you’ll sustain your income
Staying positive even when others are negative about MLMs
Details about add ins for your sales pages
Ashlie’s vetting process and why she chose doTerra
Surprises of working with an MLM company
Lesson about investing, product kits, and commissions
Long term plans for creating a sustainable income with an MLM
Educating others about integrating products vs. selling products
How Ashlie integrates products in different Health Coach Group programs
Discounts and value adds
Advice for health coaches wanting to incorporate products in their programs

Memorable Quotes:

“If you want to do something right, find someone who has done it and has proven results.”
“We can all choose to contribute positive things to the world or we can choose to contribute negative things. I really encourage you to be a light.”
“I wasn’t expecting to see just how organically it could blend into health coaching.”

Elizabeth Rider is an author, blogger, health coach, online business mentor, and big believer in choosing progress over perfection. She teaches women how to create vibrant health without deprivation and profitable online businesses they love.

Mentioned In This Episode:

The Inner Circle Membership Program

Elizabeth Rider

Ashlie Pappas

B School

IIN

USANA

doTerra

12 Day Detox

28 Day Slim Sexy Smart

Spiritual Cleanse

30 Day (3, 6, 9, 12 Month) Challenge

Links to resources:

Health Coach Group Blog: Adding Products in With Your Programs

Health Coach Group Website

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Storytelling can help grow your business if you tell the right stories to the right audience. Michelle Knight breaks down not only how to present your stories in powerful ways, but how to truly connect with your ideal client to take your business to the next level!

In this episode, Cathy and Michelle discuss:

Michelle’s personal story and transition to creating her own branding and marketing business
Where to begin with storytelling and understanding your brand story
The benefit of using relatable micro-stories that connect with your audience
Suggestion to brainstorm lessons learned to create your own “Story Bank”
Transitions, the Power of 3 and market research to know your ideal client
Guiding clients through the buying process with different buckets of stories
How traveling has impacted Michelle’s business before, during and after the pandemic

Memorable Quotes:

“Figure out your brand story. What is the journey you’ve been on and what’s led you to where you are.”
“With every story you’re about to share, you need to identify how it is valuable and how it connects to your ideal customer.”
“We’re not just telling stories to tell stories. We want to tell stories that are going to help move our ideal customer through the buying process, from first discovering us to actually purchasing our products or our services, and continue to purchase...that client retention that’s so important.”

Michelle Knight is a mother, wife, world traveler and storyteller. She is also a Personal Brand Coach and Marketing Strategist and the founder of Brandmerry.com.

She works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.

In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.

Now she travels full-time with her family around the US and Europe and spends her time supporting women to achieve time, financial and location freedom.

Mentioned In This Episode:

Brandmerry

Links to resources:

Health Coach Group Website

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It seems like everyone is feeling extra stressed out these days, and maybe you’re feeling it, too. One of the best ways to manage and minimize stress is to up your time management game. But, sometimes people also get too obsessed with perfecting their time management, so that the management itself takes a lot of time! The key is simplicity and building a habit.

In this episode, Cathy discusses:

How society’s advances and conveniences have ended up saving a lot of time, but healthy living is more time consuming.
That humans have filled time with other pursuits (like social media) that used to be spent doing healthy activities like walking to get what’s needed or preparing meals with fresh ingredients.
Why taking just a few minutes a day to organize your time will end up saving you time.
Setting up healthy time management habits.
Daily time management activities:
- Check appointments for the day.
- Make a realistic to-do list.
- Prioritize to-do list.
- Find what you can delegate to other people.
Stephen Covey’s approach to time management and how you can utilize it.
Weekly time management activities:
- Review your roles.
- Identify where the big priority items fill in.
- Schedule your week.

Memorable Quotes:

“The forces at work here are more than simply managing our time, and that can create a lot of pressure to get things done right.”
“Time management should not be a full-time job.”

Mentioned In This Episode:

Stephen Covey’s book First Things First

Email Amanda at support@thehealthcoachgroup.com if you’d like a PDF copy of the time management lists mentioned

Links to resources:

Health Coach Group Website

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Facebook advertising is an excellent way to position yourself in front of the right customers, but you must have the right ads in place. Ashlie Pappas shares updates to Facebook advertising due to Apple privacy changes and how you can still optimize your ad campaigns for clients to not only find you, but buy from you too!

In this episode, Ashlie discusses:

Why advertising is one of the most effective ways to grow your business
Think of advertising like a funnel: opt ins, conversions, pixels, cookies
Apple IOS 14 and updates to Facebook advertising
Facebook Pixel vs. Conversions API
Using a Facebook business account to manage advertising
Events manager, conversion events, tracking, page views
4 Tabs of Facebook advertising: Campaign, ad sets, ads, resource center
Being intentional about optimization and the journey you want your customer to experience
Taking advantage of Facebook’s trainings and education center to set up your first ad campaign
Encouragement to be ready for the Facebook Ad change

Memorable Quotes:

“It’s very important that all health coaches and wellness professionals and practitioners online advertise and let people know that you’re there to help them. Advertising is very important.”
“It’s something you need to be prepared for. If you’ve never used Facebook Ads, you’ll want to go to the pixel.”

Ashlie Pappas is married with two teenage children. She has been in the health and wellness industry for over a decade as a nutrition counselor, weight loss specialist, personal trainer, yoga instructor, health coach, meditation teacher, and essential oil educator. She is the founder of Naturally Ashlie-Naturally Oiled, and the host of the successful Stress Free Naturally and Naturally Recovered Meditation Podcasts. She's personally lost over 100 pounds, as well as adapted to life with a debilitating nervous system disorder. When not hard at work, Ashlie gets outdoors as much as possible, frolics, plays ice hockey, and tackles her bucket list. She helps others to learn to love themselves again through simple and realistic lifestyle shifts that include nutrition and healthy eating, physical activity, stress reduction, and activities that bring more meaning and joy into life. Through her blog, podcast, courses, and coaching, she's dedicated her life to helping others to prioritize themselves, reduce stress and achieve their health and wellness goals.

Mentioned In This Episode:

The Inner Circle Membership Program

Apple

Facebook

Links to resources:

Health Coach Group Website

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If you want to grow your business, you have to know how to advertise and how to nurture your list of potential clients. Listen in as Cathy explains why advertising is always worth it and the must-do steps to have the business you want!

In this episode, Cathy discusses

Why you need advertising and your own website
Benefits of working with partners
Importance of knowing how to advertise and setting a budget
Different types of advertising
- Television
- Newspaper
- Direct mail
- Emails
- Radio
- Social media-paid or unpaid
- Networking
- Referrals
- Low cost offering for partners
How to nurture your list:
- Customer service
- Emails
- Blog
- Social media
- Newsletters
- Webinars
How to nurture your leads:
- Phone calls
- newspaper/radio
- Workshops
- Direct mail/newsletters
- Customer service
Ways to Grow Your Business:
- Clarify your niche and discover your ideal client profile and their needs
- Create an irresistible freebie to build your list and create a paid offering
- Share your advertising and your network
- Serve with free offerings, blogs, newsletter and service
Daily action steps to achieve your goals: Coach yourself like you coach others

Memorable Quotes:

“That’s the quickest way to grow, is to partner and get your name spread by another person who has the same kind of customer, and then website and blog. It’s not okay if you don’t have a website. If you don’t have a website, you don’t have an identity and people can’t get reliable proof of your existence.”
“How well do you know your customers? You can always know them better.”
“Don’t advertise until you know how. But find out how...if you know how and you watch it and if you don’t waste your money, then you should get a return.”
“This free thing is just as important as your finished product. It’s the thing that tells the people you’re talking to that you can help them and you have what they want.”

Mentioned In This Episode:

The Inner Circle Membership Program

Health Coach University

Vitamix

Healthie

Links to resources:

Health Coach Group Website

View Details

Social media is constantly changing but it’s still a great way to grow your business and reach more clients. Cathy shares simple tips and tools to enhance your social media strategy!

In this episode, Cathy discusses:

Blend of organic growth and boosting
One platform that reaches everyone: Facebook
Implement what you know
Identify social media goals & objectives
Narrow down your target audience
Determine which platforms will help reach goals and focus on 1 or 2
Post for your followers
Share the inside stories and behind the scenes
Be real: share your personal life
Boost your team members
Create and share short videos
Share laughter to keep things light
Share partner materials if they’re relevant and helpful
Share health tips
Share inspiration
Share fans
Share questions with a graphic
Share your expectations for what you want your audience to do
Share a call to action
5 Engagement levels of Facebook: Share, Comment, Like, Click, Reach
Managing content and frequency
Different kinds of posts: quotes, blogs, promotions, questions, informational, videos, showcase, tips
How to build your own community on Twitter
Choose 1-3 Platforms for Social Media:

1st- Ideal client in their own space

2nd-Supports 1st platform

3rd- Expands

Use specific and SMART goals for social media
Benefits of Canva: easy to change the colors, logo, font, words, picture, etc.
Details about Membership Mastery

Memorable Quotes:

“If you want them to respond to your post, ask them to.”
“Social media builds—don’t give up!”
“Select a platform that compliments your business and don’t overdo it.”

Mentioned In This Episode:

The Inner Circle Membership Program

Canva

Facebook

Instagram

Twitter

TikTok

Snapchat

Clubhouse

B School

Meet Edgar

Membership Mastery

Natural Health Immersion Program

Links to resources:

Health Coach Group Website

support@thehealthcoachgroup.com

View Details

Health coaches are needed more than ever to address the growing issues surrounding physical and mental health, stress, and isolation. If you’re ready to launch or strengthen your health coaching journey, Health Coach University is an excellent opportunity to gain valuable skills in coaching, business, and wellness and it’s absolutely free!

In this episode, Cathy and Amanda discuss

Details about Health Coach University:
3 Tiers of Knowledge: Coaching, Business, Wellness
Minimum commitment of 20 hours per week for 26 weeks
Layout of course: modules and reading, group discussion, meetings
Core Materials
Who can apply to Health Coach University
Assessments, assignments, required books
Support
Coaching Skills:
Listening
Understanding
Capacity for Human Potential
Building Trust and Bonding
Understanding Through Questions
Importance of Intuition
Reflection and Response
Dealing with Objection
Motivation and Change
Clarification and Decision Making
Goal Setting and Action Steps
Accountability
Praise & Rewards
How to Use and Build Your Own Programs
Health Histories
Assessment & Review
Lifetime Intentions
Scope of Practice
Your Role as a Health Coach
Different Coaching Theories
Practice & Supervision
Business Skills:
Building Knowledge
Building Infrastructure
Building Budget
Building Products
Building a Website
Building Buzz (Advertising)
Building Clients (Sales)
Building Systems
Building BluePrints (Business Plan)
Building Community
Time Management
Social Media
Advertising on Social Media
Correspondence
Home Offices
Physician – Health Coach Partners
Corporate Wellness
Online Marketing Mastery
Wellness Principles:
Grocery Shopping
Food Preparation
Keeping Track
Portion Control
Exercise
Your Environment
Communication
Nutrition Basics
Dietary Theory
Advanced Nutrition
Inflammation
Self Care
Relationships
Eating and Travel
Negative Thoughts
The Importance of Fun
Habits and Addictions
Stress
Science Supported vs Theory
Researching Health Information
A Full Wellness Library to Use For Clients

Memorable Quotes:

“By the time you graduate from Health Coach University, you are strong on coaching, you understand how to set up your business and you’ve actually gone through and set up your business plan for yourself, and you also have the wellness principles and you know where to go to find the answers for your customers as they need it.”

Mentioned In This Episode:

Health Coach University

Links to resources:

Health Coach Group Website

View Details

Health coaches have numerous opportunities to create memberships or subscriptions that can make money and save time and energy while providing value to clients. Cathy explains how to easily use memberships and subscriptions and why the Health Coach Group’s new Beta Membership might be for you!

In this episode, Cathy discusses

Why memberships and subscription services are easy to sell
What the Beta Membership covers:
- Decide what your niche is and what your customer needs
- What kind of content to release to your membership
- Different styles of membership
- The fee you can charge and when to charge it
- Type of plan for membership
- How to launch a membership
- The importance of retention and referrals
- Planning for growth and development and why you want a membership
Health Coach Groups programs ready for membership
Details about the Membership Beta Program
Options for distribution of your membership or subscription program

Memorable Quotes:

“There’s all kinds of subscriptions that not only payoff for the company...but also for the customer in a big way and that’s what makes a subscription so easy to sell.”

Mentioned In This Episode:

Netflix

Blockbuster

Zoom

Infusionsoft

PostPlanner

Adobe

Microsoft

QuickBooks

Amazon Prime

Got Sprouts

Ideal Pure Water

Healthy Habits

Natural Health Immersion Program

The Inner Circle Membership Program

Healthee

Health Coach University

Links to resources:

Health Coach Group Website

support@thehealthcoachgroup.com

View Details

Whether you’re new to the health coaching business or have been in the game for years, achieving and maintaining success takes a lot of hard work but is totally possible if you know where to focus your time and attention. Ashlie explains why you must constantly build your list and your business, and always be ready to sell so you can get more people aboard the “Yes Train”!

In this episode, Ashlie discusses

Benefits of being new to business with zero following
Why you must always build and nurture your list
The need for having an opt in
Optimizing your social profiles to highlight your business
Making it easy for people to buy from you
Tripwires and how to use them on your website
Understanding how you support your ideal clients’ journey
Encouragement to sell and make additional offers
Different ways to continue building your business
The reality of online program completion rates
Advice for showing love to your customers
Adapting your program to your clients’ learning styles
Suggestions for testimonials

Memorable Quotes:

“If I were to Google you, would I find a way to get on your list? If I were to go to your website right now, would there be a way to sign up for your program right now?”
“Think about the user experience because people aren’t going to dig around your website for a way to work with you.”
“When we don’t sell to our audience, we’re neglecting them because they’re coming to us for an answer. They want to know what their next step is and if we don’t tell them, we’re not serving them appropriately.”

Listen To Episode 130 Below:

Mentioned In This Episode:

The Inner Circle Membership Program

12 Day Detox

7 Day Gut Health

28 Day Slim Sexy Smart

Healthy Habits

Natural Health Immersion Program

Building Abundance

Hotjar

Hello Audio

Typeform

SurveyMonkey

Google Forms

Links to resources:

Health Coach Group Website

View Details

An email list is crucial to building your health coach business. As your list grows, consistency is key to remind potential clients of the value you offer and why they should work with you. Listen in as Cathy shares 10 Steps to Create Your List!

In this episode, Cathy discusses:

Gather testimonials
Create a squeeze page for your opt-in
Create a sales video
Create the opt-in form to be placed in your promotions
Plan and schedule a webinar
Promote your product on social media and other outlets
Create and share a consistent blog, newsletter, or podcast
Be consistent and energetic on one or two social media platforms
Create the emails for the opt-in for follow up purposes
Sell something!

Memorable Quotes:

“Every day, part of your day should be spent building your list...it’s the number one, first thing you should do...”
“Don’t be afraid to take that final step to sell something.”

Mentioned In This Episode:

Health Coach Group on Facebook

Links to resources:

Health Coach Group Website

View Details

Building an email list is vital for any health coaching business and the messages you send to your list might be the first time a potential client meets you. Francis Nayan believes first impressions are key, breaks down what your email sequences should include and why telling your story is the simplest and most powerful way to connect with your clients and get the email opens you want!

In this episode, Cathy and Francis discuss:

The secret to consistent email opens
Tips for an introductory email and welcome sequence: white listing request, showcasing your story, open loop strategy
Details about Francis’ services for email copy and email marketing
Communicating your personal story to increase email engagement
Why authenticity and vulnerability are the most profitable stories
What to include in your bio and elevator pitch
Showcasing your why

Memorable Quotes:

“It’s not like you would meet someone and then automatically invite them to a wedding...It’s always important to have a good impression and to introduce yourself.”
“Authenticity is crucial. Showcase what really makes you authentic and what makes you vulnerable because those are the most profitable stories...show the rough edges and that you’re not just some social media robot posting nice photos of yourself and saying everything’s fine…”

Hey I’m Francis!

I’m an email copywriter for coaches and e-commerce businesses who want to make more money with engaging personal copy, and my C.A.S.H.E Money Method of Email Marketing.

Over the years, I’ve helped businesses grow from being another ‘hay needle in a haystack’ to mammoth money-makers with cult-like followings by creating story-based copy and customized email marketing strategies making their customers feel like they’re friends for life…

You can check out my site here: https://www.storiesandcopy.com/

Mentioned In This Episode:

Infusionsoft

Links to resources:

Health Coach Group Website

View Details

Being healthy is more than just a balanced diet or getting enough sleep. Nati Valderrama visits with Cathy and shares why the relationship you have with yourself is actually more valuable than any fitness routine and why it’s time to embrace your authentic self!

In this episode, Cathy and Nati discuss:

How narrowing her niche impacted Nati’s health coaching business
Nati’s definition of self-love and what changed her approach to health
Working out from a place of love and nurturing vs. fitness
Common limiting beliefs Nati addresses in her self-love coaching
Imposter syndrome and why coaches need a coach, too
The relationship of astrology, self-awareness and self-love
How Nati gets clients from word of mouth referrals

Memorable Quotes:

“It got to a point where I was too obsessed with my health and I wasn’t really working on loving myself. So as much as I was ‘healthy’, I was not loving myself and had this feeling that I had to do more and be more; I wasn’t satisfied at all.”
“To me, self-love is the journey towards our most authentic selves.”

Nati is a Self-Love Coach, Astrologer, and multi-passionate human. Nati's passion is helping and guiding people to know and love themselves, so they may live fuller lives. Through her instagram, podcast and blog, Nati's mission is to spread a lil loving, happiness and positivity into the world.

Mentioned In This Episode:

101 Simple Healthy Recipes

Nati Valderrama

Nati’s Instagram

Kayla Itsines

IIN

Links to resources:

Health Coach Group Website

View Details

Our bodies are each unique and it’s easy to forget everyone requires a different approach to improve their health. Dr. Monika Gostic is a scientist well-versed in nutrition who experienced her own health issues before becoming a health and business strategist. She joins Cathy to explain why one diagnosis and treatment does not fit all, and why it’s worth it to help others and go for the health coaching business you want!

In this episode, Cathy and Monika discuss:

Why Monika chose microbiology as her field of study
Inflammatory and autoimmune diseases Monika aims to understand in her cancer research
Why the diagnosis process is different for everyone
Suggestions to prevent inflammation with anti-inflammatory nutrition
What a balanced meal really means
How Monika decided to become a health coach and what she’d do differently if she had to do it all again
Letting go of imposter syndrome and going for what you want

Memorable Quotes:

“You cannot eradicate a disease, however, you can really suppress the symptoms when you know how to eat and how to treat your body.”
“Our bodies are so different that you cannot blueprint the diagnosis and you also cannot blueprint the solution.”

My name is Monika and I am a Healthy Living and Business Strategist and a scientist. I struggled with weight and health my entire life! My lifestyle affected my weight, my mental health and my social life! I couldn't keep a boyfriend. I couldn't fit into any social group. I was depressed but hid it under excessive laughing. All this affected me on so many levels that I am STILL learning to heal.

Luckily, I met a health coach who started me on this wonderful journey 10 years ago. I gained a whole new life and also lost 55lbs. I am now in the best shape of my life, despite having gone through pregnancy, a lot of personal problems and a very demanding job as a scientist.

I struggled through depression, through anxiety, through being a single mum in a foreign country to receiving support from food banks as I couldn't afford to live. I accumulated debt and was getting frequently ill due to stress and its effect on my immune system. Having gone through life experience on so many levels, I fully understand how it it when you are tired, have a lot of obligations and just don't know how to eat and stay healthy, let alone how to start your own business without needing to spend money.

I see women struggling to run their business and keep up with their families. I get it - I was one of them! After I have undertaken extensive business training and successfully launched my own business I decided it's time to give back!

Links to resources:

Health Coach Group Website

View Details

What inspired you to become a health coach? Most likely, you’ve experienced a life-changing transformation and want to share your story with others. Omar Cumberbatch joins Cathy to share why he became a health coach and podcaster focused on health and wellness, along with the challenges health coaches face and why it’s worth it to keep going!

In this episode, Cathy and Omar discuss:

Wanting to help others vs. being equipped to help others
Getting comfortable with being uncomfortable
What it takes to be a successful health coach
Why Omar chose podcasting as his way to help others
Finding a mentor who’s already done what you want to do
Why the health coaching field is growing and not oversaturated
Advice about accepting insurance as a health coach

Memorable Quotes:

“There’s not one way to skin a cat—there’s a lot of different avenues that health coaches can make money in this space.”
“I wasn’t brought up in a household where we were entrepreneurs, and it’s a steep learning curve when you really have to sit down and figure out how to be uncomfortable in the unknown.”
“I always tell health coaches who’re coming out of school, if they do have a mechanism or idea that they’d like to learn more about, try to find that person and pick their brain.”

Omar Cumberbatch, founder of The Health Coach Academy, is a Professional Health Coach and Radio Talk Show Host. Omar received his training from the Institute for Integrative Nutrition (IIN), where he was trained in more than one hundred dietary theories and studied a variety of practical lifestyle coaching methods. For over a decade he studied hundreds of different nutritional theories navigating through the world of contradictory dietary and exercise advice. During this time he experienced firsthand how challenging it was to devise his own dietary plan. Omar was able to confront this struggle by changing his approach to incorporate a holistic lifestyle approach. He then decided to become a health counselor to fulfill his passion for working with individuals who struggle with similar obstacles and are motivated to change.

Mentioned In This Episode:

Omar Cumberbatch

IIN

Blue Ocean Strategy

Infusionsoft

JJ Virgin

Sean Croxton

Links to resources:

Health Coach Group Website

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

View Details

Even though the Health Coach Group offers comprehensive done-for-you programs, results aren’t always easy to achieve. Results only happen when you understand what clients need to succeed and provide them with the best tools and support to help them grow and reach their goals!

In this episode, Cathy discusses...

What tools are available from the Health Coach Group programs
Why the Health Coach Group constantly updates and adds to its programs
Benefits of joining the Inner Circle
Invitation to Chat with Cathy

Memorable Quotes:

“A professional presentation is important, and I love beautiful things as much as anyone else, but if you want to succeed for your business and your client, you will give them results.”
“When your client gets results, you do, too.”

Mentioned In This Episode:

Inner Circle Membership Program

Health Coach Group on Facebook

Platinum Membership Program

Chat With Cathy

Links to resources:

Health Coach Group Website

View Details

Want to actually work on your business and turn it into a real source of income so 2021 is your best year yet? Join the Health Coach Group’s live and virtual Health Coach Mastery Event 2021, where you’ll meet and work closely with Health Coach Group experts and find inspiration and support from other health coaches building their businesses just like you!

In this episode, Cathy and Amanda discuss

The benefits of a Health Coach Group Mastery Event
The sole purpose of the virtual Health Coach Mastery Event
How the Health Coach Mastery Event is “virtually free”

Memorable Quotes:

“They’re leaving not only with life-long friendships with other coaches that they’ve met, but they leave with a plan, they leave with motivation and excitement for what it is that they’re doing!”

Mentioned In This Episode:

Webex

Links to resources:

Health Coach Group Website

View Details

Starting your day with more intention can help create positive actions and outcomes for your personal life and your business. Cathy shares 20 questions for coaches to use each morning and night!

In this episode, Cathy discusses...

Morning Questions

What can I get excited about today?
What am I grateful for today?
What kind of person do I want to be today?
How can I make a difference in the lives of others?
Who will benefit if I am at my best today?
What can happen today if I am at my best?
What could happen today that isn’t good for me? How could I turn that around?
What can I do today that is using my best abilities?
If I was coaching myself, what might I tell myself?
Should I have a coach?
What do I most want to accomplish today?
What are my big goals? How can I act on them in some way today?
What may take up time that shouldn’t? How can I eliminate that?
How would I know that today was successful?
What do I have to get done today that cannot wait?
Who should I connect with?

Nighttime Questions

What did I do well today?
What did I learn today?
What did I enjoy today?
What can I do better tomorrow?

Memorable Quotes:

“By framing the day as a positive action and getting excited about something at the very beginning of the day, you can end up doing things you would have never done before.”
“Look at the things you’re doing in the day and maybe think of some of the negative outcomes and plan in advance to turn it around.”
“Coaches can benefit from having a coach, too.”

Links to resources:

Health Coach Group Website

View Details

Making money is just one piece to having a successful business. Lisa Fraley talks with Cathy about why it’s even more important to track your business income and your business expenses, and 5 tips for how to save money on your taxes as the end of the year approaches!

In this episode, Cathy and Lisa discuss:

5 Tips for Year-End Tax Preparation:
- 1: Track and review your expenses. Create categories for your expenses and consider including your dedicated home office space in your expenses.
- 2: “Spend before year-end.” You can make business-related purchases for next year and include it in this year’s expenses to maximize your tax savings.
- 3: What to declare as business income and advice for determining what area of your business is the most profitable.
- 4: Work with an accountant to make sure you file everything correctly and maximize your business tax deductions.
- 5: Create an operating account and separate savings account for your business. Keep your business expenses separate from your personal expenses. Use your savings account to help with paying taxes or contributing to a retirement fund.

Memorable Quotes:

“I believe in erring on the side of caution when it comes to taxes.”
“There’s something important about watching your business grow and being able to see the growth, praise yourself for the growth, and sometimes we’re farther along than we think we are.”
“As you go and grow, you do want to think about these big picture things because as an entrepreneur, we are our business and we do have to plan for the future.”

Lisa Fraley is an attorney, legal coach, life coach and health coach. Because of her unique combination of being a lawyer and health coach, she is able to provide a wealth of information and services to help keep health practitioners of all backgrounds safe and legally protected.

Mentioned In This Episode:

Free Checklist: Top 10 Questions to Ask When Hiring an Accountant

Legally Enlightened Podcast Episode 37: Top 10 Questions to Ask When Hiring a Lawyer

Email for Sample Template for Income & Expenses: Clientlove@lisafraley.com

Links to resources:

Health Coach Group Website

View Details

Health coaches are needed more than ever before, but building a successful health coaching business still requires a lot of time, money, and energy. Cathy explains what to expect when you first begin your business and how the Health Coach Group can support you in this life-changing journey!

In this episode, Cathy discusses

The difference between contributing to an established entity vs. starting a new business
Statistics to know before starting your own business
Why Building Abundance course is so beneficial for health coaches
Advice for growing your business, investing, and using business loans
The power of consistency and believing in your dream

Memorable Quotes:

“Don’t compare yourself to the overnight successes.”
“The more of a reputation and the more happy customers you have, the more others will share it with their friends and relatives…”
“Celebrate your small wins.”
“Remember that your hard work will pay off in the future.”

Mentioned In This Episode:

The Inner Circle Membership Program

Building Abundance

support@thehealthcoachgroup.com

Links to resources:

Health Coach Group Website

View Details

Health coaches don’t go into health coaching to become a tech expert. Listen in as Amanda shares helpful resources as you build your business with the Health Coach Group.

In this episode, Amanda discusses:

Payment platform options
Suggestions for list building and opt-ins
Email autoresponder choices
Understanding what programs you clients are looking for
Image editing tools
Advice on where to start for new members: Building Abundance, Opt-ins, Mastermind groups

Mentioned In This Episode:

The Inner Circle Membership Program

WooCommerce

Stripe

PayPal

12 Day Detox

Healthy Home

MailChimp

Aweber

Infusionsoft

Constant Contact

Mad Mimi

Flodesk

Art of Aging

12 Week Physician Approved Weight Loss-Healthy Habits

28 Day Slim Sexy Smart

Adobe Illustrator & Acrobat

Canva

Building Abundance

Online Marketing Mastery

Membership Mastery

Links to resources:

Health Coach Group Website

View Details

Building your program for your ideal client is one thing, launching your program so customers can find you is an entirely separate process. Cathy shares what you absolutely must do before launching, different ways to market your launch, and 4 simple steps to have a successful launch!

In this episode, Cathy discusses

What you need in place before you plan your launch
Common types of marketing and marketing strategies
The importance of building your list daily
Enrollment options for your program
4 Step Launch Plan:
- (Pre-launch: Build your list)
- Step 1, Video 1, Day 1: Understand where the customer is
- Step 2, Video 2, Day 5: Know where the customer wants to go
- Step 3, Video 3, Day 8: Focus on how you’ll get the customer there
- Step 4, Video 4, Day 10: Sales video that covers steps 1-3

Marketing Types & Strategies:

Scarcity
Word of mouth
Call to action
Seasonal
PR
Social media
Email
Event
Newsletter
Cause
Relationship
Transactional
Online
Campaign
Joint Venture
Brand recognition marketing
Telemarketing
Direct mail
Value added

Memorable Quotes:

“You want to show them that you can take them from where they are now to where they want to be.”
“Your brand has to be so compelling to your target market that they can’t resist it. It needs to be authentic and it needs to speak to them.”
“You can learn as much from people’s mistakes as you can learn from what they did right.”

Mentioned In This Episode:

The Inner Circle Membership Program

Pure

Online Marketing Mastery

Jeff Walker

Product Launch Formula

Building Abundance

Membership Mastery

Links to resources:

Health Coach Group Website

View Details

Selling is necessary to have a successful health coaching business and doesn’t have to be something you dread! Listen in as Cathy shares helpful selling tips, how to handle the most common objections, and the power of focusing on the service you offer others instead of the sale!

In this episode, Cathy discusses

Details about the Building Business Challenge
Selling Tips, Common Objections, Handling Objections
The difference between waiting for customers vs. doing the work
Advice for successful sales and non-sales
Formula for working with limited budgets and cutting time vs. price
Why it’s okay to not always know the answer to your customer’s questions
The true purpose of a sale

Selling Tips

Go onto a sales call or meeting with the intention of helping the person you’re meeting
Be authentic and be as honest as you can be
Use your coaching skills because they translate into great selling skills
Believe in yourself—you know more than you think you do
Listen to the person you are helping and allow them to discover what they need
Stop spending time trying to help someone who does not want help
State your price clearly and confidently—don’t keep it a secret and don’t discount your time
Work hard for your customers and do everything you can to help them reach their goals
Don’t waste your customer’s time—be concise
Listen carefully to your customer’s objections and address them
Help customers to solve their problem and don’t be afraid to close
Follow up with your customers and get them signed up to work with you
If you make a promise, keep it

Common Objections

Too expensive
Not convinced of the need
Too busy
Doesn’t want to be obligated to a time and dollar amount
Doesn’t understand the offer
Just a fad

Handling Objections

Actively listen
Repeat back what you hear
Be respectful and validate what they say
Ask questions to understand objection
Answer questions clearly, directly, and honestly
Use social proof to expand what you say
Follow up again

Memorable Quotes:

“You have a duty, knowing what you know having the background that you have, and having the ability to help other people, you have the duty to share what you have with everyone so that you can help as many people as possible...that’s why you’re in the business.”
“Products and items can be discounted depending on the cost of goods sold, but your time cannot be discounted.”
“Don’t be afraid to close—if they did not want you to solve their problem with your services or product, they would not be talking to you.”
“People will not come to you without you doing the work.”
“The purpose of the sale is to be of service to the person you’re talking to.”

Mentioned In This Episode:

Free Business Building Challenge

Links to resources:

Health Coach Group Website

View Details

Diets and eating disorders are nothing new to our society, unfortunately. However, conversations around intuitive eating and how to treat disordered eating are becoming more popular. Melainie Rogers talks with Cathy about why it’s necessary to understand our relationship with food, how to address our health in truly healthy ways, and why mental health is vital to overcoming eating disorders.

In this episode, Cathy and Melainie discuss:

How to recognize when someone is struggling with food
The difference between disordered eating vs. eating disorders
Why clean eating is not the same as healthy eating
How social media can impact body image
Why diets don’t work and alternatives to dieting
The Health at Every Size Movement and intuitive eating
7 Pillars of Health: No smoking, drink less alcohol, joyful movement, more fruits and vegetables, less processed food, eat when hungry, stop when you’re full, improved sleep
Why establishing healthy habits is more effective than weight loss programs
Why mental health issues and eating disorders are on the rise

Memorable Quotes:

“What’s your relationship with food? How much of your day do you spend thinking about food, calories, body image, and your weight?”
“The brain and the body are not designed to go on yo-yo dieting...the body will fight back...the brain becomes obsessive.”
“All of us can be healthier at whatever weight we’re at.”
“We’re trying to expand the focus around how can I be healthier without focusing on the number on the scale because it doesn’t capture everything…”

Melainie Rogers MS, RDN, CDN is a Certified Eating Disorder Registered Dietitian (CEDRD) and Supervisor and is dedicated to supporting others in their quest to achieve long-term recovery. She is the Founder and Executive Director of BALANCE eating disorder treatment center™ and melainie rogers nutrition, llc in New York City.

Born, raised, and educated in Melbourne, Australia, Melainie earned her Masters in Clinical Nutrition at New York University. She developed her passion for treating clients with eating disorders while working at St. Luke’s-Roosevelt Columbia Obesity Research Center in New York City. Her understanding of the research behind obesity gave her a unique perspective on binge eating disorder and eating behaviors in general. In 2002, Melainie developed the largest private group nutrition practice specializing in eating disorders in NYC before establishing BALANCE eating disorder treatment center™ in 2009.

A dynamic speaker, educator, and publisher, Melainie is the co-founder and first President of the International Association of Eating Disorders Professionals (IAEDP) New York Chapter and currently sits on the Advisory Board with Center for the Study of Anorexia and Bulimia (CSAB). She recently launched and published Redefining Wellness: The Ultimate Diet Free Guide, a free e-book that contains contributions from 150 eating disorders and mental health experts.

Mentioned In This Episode:

Redefining Wellness: The Ultimate Diet Free Guide

BALANCE eating disorder treatment center™

Links to resources:

Health Coach Group Website

View Details

Our sleep schedules are influenced by everything from our exercise habits, diet to our workload and stress. More research shows light can also heavily impact our sleep for the better if we learn how to tap into our body’s natural clock. Linda Geddes explains the power of getting outside, the benefits of warm and dim natural lighting, and how we can shift our schedules to enjoy the sleep we all need to be alert for the work we have to do!

In this episode, Cathy and Linda discuss:

How Linda became interested in our relationship with sunshine
How light affects our biology: alertness, melatonin, circadian rhythm
The difference in being exposed to light during the day vs. night
What Linda learned from staying with an Amish family
Results of Linda’s self-experiment with light and sleep
How and why hospitals and care centers are incorporating more natural light
Advice for optimizing your light exposure

Memorable Quotes:

“By shifting your [circadian] clocks earlier, you allow yourself a longer window or opportunity to try and get some sleep overnight, and hopefully get more sleep.”
“Reverting to this more natural light exposure pattern has multiple benefits for your life; it makes you feel more alert during the daytime and improves your sleep.”
“The average American is spending 90% of their daytime indoors...we need to get out and embrace that light during the daytime.”

Linda Geddes is a science correspondent at the Guardian, writing about biology, medicine and technology. Born in Cambridge, she graduated from Liverpool University with a first-class degree in Cell Biology. She spent nine years at New Scientist magazine working as a news editor, features editor and reporter, and remains a consultant to the magazine. Linda has received numerous awards for her journalism, including the Association of British Science Writers’ awards for Best Investigative Journalism.

Mentioned In This Episode:

Chasing the Sun (Hardcover) by Linda Geddes

Chasing the Sun (Nook, Audio, CD)

Links to resources:

Health Coach Group Website

View Details

How would it feel to have an organized and productive end to 2020 so you can set yourself up for a successful start in 2021? Listen in as Ashlie shares her exciting new planner that incorporates both digital and paper strategies to keep your goals within reach by taking action every day!

In this episode, Cathy and Ashlie discuss:

The importance of creating goals with a reasonable action plan
Differences between a digital calendar vs. a paper planner
Details about Ashlie’s new digital planner
Why action items are not the same as a to-do list
The benefits of the physical act of writing
Why Ashlie keeps her personal and business action items separate
Ashlie’s affiliate program to offer her October-December planner to clients

Memorable Quotes:

“A calendar and a planner are two totally different things even though they do cover some of the same ground.”
“Being able to keep everything in one place in terms of organization is just really helpful.”
“Make sure you’re going after your big goals and that you’re preparing for the year ahead, but make sure you’re getting them down so they’re bite-size so you’re not trying to fit the entire mountain in your mouth.”

Mentioned In This Episode:

GoodNotes

Nifty Project Manager

Stress Free Naturally

Ashlie’s October-December 2020 Digital Planner

Apply to be an Affiliate with Ashlie

Links to resources:

Health Coach Group Website

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Most people tend to focus on how diet and exercise can help with weight loss. However, more research supports diet and physical activity can have a significant positive effect on brain function and brain health. Nicola Gates shares what years of research have taught her about our brains, her favorite brain foods, and what we can do now to have a healthier mind, body, and brain!

In this episode, Cathy and Nicola discuss:

Why Nicola decided to research how lifestyle factors impact brain health
How what we eat is related to brain function and brain health
Nicola’s favorite brain foods
How diet impacts intelligence
Why Nicola focuses on how physical activity impacts the brain vs. exercise
The power of letting go of comparison
How mental wellbeing and brain health are related

Memorable Quotes:

“Rather than asking ‘Why?’, the question to really investigate is ‘What do we do now?’—so it’s that resilient tilting toward the future and what can be done rather than looking at what has already happened.”
“What we eat in mid-life affects our late-life health and that’s because the brain has very high dietary demands.”
“For your brain, it’s about what you do eat as much as what you don’t eat.”
“What’s good for your brain is good for your health and your body.”
“If we always start from a position of kindness, towards self and others, then we can all go forward positively.”

Dr Nicola Gates, neuropsychologist, presenter and author, wrote the best-sellers A Brain for Life and The Feel Good Guide to Menopause, published by HarperCollins. She has promoted adult health and wellbeing for over twenty-five years and has internationally recognized neuroscientific research.

Mentioned In This Episode:

A Brain for Life

Links to resources:

Health Coach Group Website

A Brain for Life: How to Optimise Your Brain Health by Making Simple Lifestyle Changes Now

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As a health coach, you understand the power of mindset and setting healthy habits but your clients might need some extra motivation. Jennifer Cohen talks with Cathy about how we all get in our own way sometimes when striving to meet our goals and how we can change our outcomes simply by trying again and realizing no doesn’t have to be the final answer!

In this episode, Cathy and Jennifer discuss:

Why smart people don’t always get what they want
How Jennifer’s experience working with Keanu Reeves influenced her bold mindset
3 Lessons Jennifer’s learned about what boldness really means
The power of getting comfortable with hearing “no”
Jennifer’s “10% Target” mindset shift strategy
Details about Jennifer’s helpful books

Memorable Quotes:

“When you want to get what you want, you have to be bold and you have to take that risk.”
“Never count yourself out; you miss 100% of the shots you don’t take.”

Jennifer Cohen is a best-selling author, entrepreneur, and performance coach with a specific focus on building healthy habits to drive positive behavioral change. She was recently named "100 Most Influential People in Health and Fitness" by Greatist and is currently ranked #16 "Most Impactful Fitness Entrepreneurs" by Web MD.

In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle” featured on Entrepreneur.com, which brings together thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

Jennifer’s work goes beyond performance training. She also serves as a consultant to world-class brands including Muscle Milk, KIND Bar, Loews Hotels, and Weight Watchers. Jennifer’s signature “10% Target” mindset was recently presented in her TED talk.

Jennifer is also a best-selling author. Her first bestselling book, No Gym Required – Release Your Inner Rock Star (2009), outlines her no-nonsense approach to fitness and health, and serves as an overall healthy lifestyle guide. Her second book Strong is the New Skinny reached #2 on the Bestsellers List. And Jennifer’s third book Badass Body Goals is an innovative book/journal featuring an online video library.

Jennifer was also the co-founder of the very popular fitness app, which was acquired by Weight Watchers in 2015 and she is the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes For Boobs” bachelor auction.

Jennifer resides in Los Angeles, California with her husband and their two little superstars, Dylan and Sydney.

Mentioned In This Episode:

No Gym Required – Release Your Inner Rock Star

Strong is the New Skinny

Badass Body Goals

Links to resources:

Health Coach Group Website

Badass Body Goals: Booty Shaping & Resistance Training Fitness Journal. 10-Week Circuit Training & Personal Resistance Training Program and Fitness Planner by Jennifer Cohen & Habit Nest.

No Gym Required: Unleash Your Inner Rockstar

Strong Is the New Skinny: How to Eat, Live, and Move to Maximize Your Power

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If you’re creating a website for your health coaching business, it’s easy to get lost in all of the options to make it look great and as user-friendly as possible. Learn the different software and tools enjoyed most by The Health Coach Group and how they can work for you!

In this episode, Cathy and Amanda discuss:

Helpful sites such as Nifty Project Management and Basecamp
Hosting sites such as WP Super Host and InfusionSoft
Autoresponders, CRMs, Plugins
Social media schedulers and platform options
Design tools with stock photos, fonts, layouts for professional looking sites
Video tools and how to avoid slowing your website down
Suggestion for managing your budget for software subscriptions
Different apps and sites for note-taking, organization, storage, and tracking progress
Why The Health Coach Group uses Google Suite
Recommendation for switching your email to a domain name or name + gmail account

Mentioned In This Episode:

AppSumo

Nifty: Project Management

Basecamp

WP Super Host

Infusionsoft

Kajabi

Thinkific

PlusThis

Zapier

AppointmentCore

QuickBooks

Zoom

Hootsuite

Facebook

Instagram

Canva

Adobe

Divvy

Vimeo

YouTube

Amazon AWS

Sticky Notes

Evernote

Dropbox

Google Drive

Google Suite

LoseIt

Healthee

Practice Better

FitBit

Apple Watch

Apple Cloud

Microsoft Cloud

Google

Microsoft Office

Links to resources:

Health Coach Group Website

The Inner Circle Membership Program

Healthy Habits

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Building an email list is one thing, but sending consistent emails with content your clients want is a whole separate ball game. Francis Nayan joins Ashlie to discuss the power of your story, why email marketing is just as important to your business as social media, and how to boost your email engagement with the right copy!

In this episode, Ashlie and Francis discuss:

Why sharing your story and knowing your why resonates with clients
Francis’ favorite coaching niche to work with
Why some emails are irresistible and must be read
How Francis feels about email templates vs. writing your own copy
Why research is key when writing for other people
2 Types of email copy to avoid
Benefits of email marketing vs. social media
What makes Francis’ writing process unique
Why engagement can make or break email marketing
Suggestions for cleaning your email list
Recommendations for whitelisting and improving your welcome sequence
Different ways to work with a copywriter
How email copy differs from sales and ad copy
Advice for making your emails and email newsletter more memorable and likely to be read
Tips for hiring a copywriter

Memorable Quotes:

“It can be difficult to stand out from the competition because you might have similar services, similar products, similar messages—but you don’t have a similar story.”
“That’s the biggest thing you need to understand when it comes to nailing down your email marketing: What does your prospect value?”
“Social media is important, it’s 2020, it is a big thing—but using email is an amazing way, the best way still, to get leads and to make sales.”
“The more you send emails to them and the more that they don’t get opened, then the more that you’re likely get to sent to promo and be read even less.”

Francis Nayan is a copywriter from Memphis, Tennessee currently living in Budapest, Hungary. He started his freelance writing career as a kindergarten teacher in Budapest. He then landed his first big client with a professional sports league and transitioned into full-time writer, specializing in email copy and sales pages. Since then he’s had the honor to work with some amazing companies, 6-7 figure e-commerce brands, leading agencies in Singapore, and his copy is used regularly for 6-8 figure businesses and thought leaders like Kane Minkus and Kevin Harrington - all while traveling to 20+ countries.

Mentioned In This Episode:

Stories & Copy by Francis Nayan

Links to resources:

Health Coach Group Website

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One of the most powerful ways you can help your clients is by being honest about your own experiences. Natalie Jill talks with Cathy about what it means to be authentic, why your story matters, and different ways you can share your passion and valuable knowledge with clients!

In this episode, Cathy and Natalie discuss:

How COVID has affected Natalie’s business
How Natalie connects with her audience across platforms, products, and services
Natalie’s social media strategy
How Natalie approaches authenticity in her business
Natalie’s focus on internal intention vs. people pleasing
Details around Natalie’s business and brand partnerships
The difference between selling vs. helping people
How sharing her story led Natalie to her current business

Memorable Quotes:

“Followers don’t always translate to dollars or a loyal customer.”
“I never look at my social media as ‘What do I need to post to get followers?’ What I concentrate on is: Who am I serving and how can I add value to them?”
“I navigate and share what I’m walking through and learning and people are drawn to that...I share the truth always.”
“What is my intention and who am I helping with this information?”

Natalie Jill is a Fat Loss Expert turned high performance coach who helps women Age In Reverse and level up their lives! At age 48, she herself has rebuilt and created everything from nothing three times over!

She is gifted at helping women uncover what is holding them back from results and guiding them to uncover and then master their true passion and callings for a life that THRIVES.

In the process, Natalie Jill has created a globally recognized brand with well over 2.5 million social media followers worldwide, two best selling books, recognition from Forbes and Greatist several years running as one of the top health and wellness influencers in the world.

She has now released her NEWEST BOOK “Aging in Reverse” NEW BOOK: Aging in Reverse: www.age-in-reverse.com and founded the community Aging in Reverse www.aginginreverse.me

She is the creator and host of the top ranking podcast Leveling Up Creating Everything from Nothing.

Mentioned In This Episode:

Natalie Jill Fitness

Links to resources:

Health Coach Group Website

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Whether you’re a business owner starting fresh or a new entrepreneur just getting started, building your email list is a challenge well worth your effort. Ashlie Pappas talks with Cathy about why she decided to rebuild her list from scratch, her experience with advertising, and why having some clients opt out can be just as beneficial as having clients opt-in!

In this episode, Cathy and Ashlie discuss

Ashlie’s role at the Health Coach Group
Why Ashlie started from zero with her new email list
How much time and energy spends nurturing her list
What kind of advertising Ashlie uses and what she’s learned using different platforms
Different opt-ins Ashlie’s used to grow her list
Why Ashlie chose to use her own ad copy vs. paid ad copy
Ashlie’s daily ad budget and why different opt-ins work better at different times
Paid vs. free challenges Ashlie enjoys offering
How Ashley leverages Insight Timer for recurring income
The mindset shift Ashlie experienced from the pandemic
Ashlie’s current revenue streams
The value of knowing your ideal client and believing in your mission
Advice for those ready to build their email list and health coaching business

Memorable Quotes:

“The people who are really meant to work with me—they want to be marketed to, they want regular email, they want to see me on a consistent basis.”
“What brings your audience to you is your message and you convey that message better than any ad agency could.”
“Growing my list and getting new people in my audience, a big thing has been really looking for areas where I can collaborate and doing it fearlessly because really—there’s nothing to lose.”

Mentioned In This Episode:

Naturally Ashlie-Naturally Oiled

Stress Free Naturally

Naturally Recovered

Insight Timer

Online Marketing Mastery

The Inner Circle Membership Program

Links to resources:

Health Coach Group Website

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After years of offering support to thousands of health and wellness coaches, the Health Coach Group knows what works and what doesn’t in a health coaching program. Whether you’re just starting out or you’ve been in the health and wellness industry for years, learn how the Health Coach Group can help create the successful online coaching business both you and your clients deserve!

In this episode, Cathy discusses

Details about the Health Coach Group and who might be interested to join
Why you’d want your health coaching business online
How to run an online business successfully:
- Niche down your target market
- Create a brand that represents identity and values of owners and customers
- Establish credibility as an expert in the field
- Provide a product or service that fulfills the needs of target market
- Market on a regular basis to establish trust and touchpoints
- Provide a good customer experience
- Have a website that provides a message, guides the viewer, promotes expertise, and has good copy that sells
- Increase income with referrals from happy customers by providing more even value to customers
Why you should determine your potential for income
Common reasons people join the Health Coach Group
Benefits of having an online health coaching program
Why Cathy recommends creating a membership program
The Health Coach Group’s 6 Steps to a Successful Business:
- 1-Credentials/Certification: Know your scope of practice and what’s required.
- 2-Business Plan: Adjust as your business changes and understand entrepreneurship
- 3-Marketing plan: Opt-in, auto responder, sales page, list building
- 4-Website: Hosting company, own URL, marketing pages, automation, traffic analytics, ecommerce, delivery systems for programs, customer records management
- 5-Support/Ideas/Accountability: Work with a coach, collaborate with others, membership groups
- 6-Coach Client Programs: DIY or take advantage of pre-made programs
Why business partnerships are important and worth exploring
3 Business Packages and Branding Packages offered by the Health Coach Group

Mentioned In This Episode:

12 Day Detox

28 Day Spiritual Cleanse

28 Day Slim Sexy Smart

Pure

Building Abundance

Divvy

21 Day All Natural Cleanse

Membership Mastery

Natural Health Immersion Program

Starter Sites

Platinum Membership Program

UpLife Program

The Inner Circle Membership Program

30 Day (3, 6, 9, 12 Month) Challenge

Online Marketing Mastery

List Building Package

Corporate Wellness Health Professionals Package

Corporate Wellness Certification

Branding Packages

Clutter Cleanse

Healthy Holidays

Healthy Habits

Healthy Home

Art of Aging

Life Matters

A Lighter Life

Sleep

7 Day Gut Health

Mindset Reset

Community Program Package

Supplemental Programs

Coming Soon! Programs

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There is such a thing as “good stress” but more people are struggling with overwhelming stress due to increased anxiety from COVID19. Valerie Moselle explains how you have the power to regulate your nervous system, the importance of becoming more aware of your emotions—both good and bad—and how to improve your overall well-being with just your breath!

In this episode, Cathy and Valerie discuss:

What led Valerie to write her book about breathwork
The impact of soothing, somatic practice on our sympathetic nervous system
How to hack your nervous system by changing your breathing
How our breath makes us more aware of our emotions by strengthening our psycho-emotional intelligence
Recommendations for exercising your lungs to prepare for and manage an illness
What a state of well-being really includes
Advice for how to start a breathing practice
An invitation to participate in a guided breathing practice

Memorable Quotes:

“When the nervous system is stimulated towards fight or flight, your breathing changes. But change your breathing and you can switch your nervous system response.”
“Breathwork as a somatic practice, as an awareness practice, helps us to develop a sensitivity within the body to the complex array of sensations and emotions there that a child perhaps can’t tolerate, but an adult can become more aware of.”
“The internal surface area of the lungs, where oxygen meets your capillaries there, is as big as a tennis court; because of lungs that don’t get used in a robust way, many of us don’t have access to that entire surface area…”
“You have the breath with you everywhere and in all moments; from the moment you’re born until the moment you take your last breath.”

Valerie Moselle is an advanced yoga teacher and founder of Luma Yoga, an award-winning yoga studio and wellness center in Santa Cruz, California. A 20-year veteran of teaching, Valerie’s approach to yoga and breathwork is informed by functional anatomy, biomechanics, and emerging theories in neuroscience. Valerie sees students as individuals each poised to derive unique benefits from embodied practice. She is known for sessions that inspire a playful exploration of breath, movement, strength, and surrender

A student of yoga for nearly three decades, Valerie has studied and taught in the San Francisco Bay Area, Southern California, the Pacific Northwest, Holland, the U.K. and India. She works in close collaboration with international Breathe to Heal teacher Max Strom coaching teachers around the world.

Valerie lives in Santa Cruz with her husband and two children, where she serves as the Director of Luma Yoga, and of the Luma Yoga Teacher Training and Practice Enrichment program.

Mentioned In This Episode:

Breathwork: A 3-Week Breathing Program to Gain Clarity, Calm, and Better Health

Links to resources:

Health Coach Group Website

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Chances are you’re familiar with diets and nutrition, but have you paid attention to the relationship you have with food? Geneen Roth shares how curiosity and kindness can positively change how you feel about food and how to cultivate the self-love you truly need to be healthier and happier!

In this episode, Cathy and Geneen discuss:

What made Geneen change her relationship with food
How our relationship with food is connected to our core beliefs about ourselves
What Geneen means by “The world is on your plate”
What helps heal and evolve our relationship with food
How to help loved ones with eating disorders
Why “coming home to yourself” is necessary during the pandemic
Success stories and details about Geneen’s retreats

Memorable Quotes:

“For every diet, there’s an equal and opposite binge. When I stopped dieting, I stopped binging.”
“In everything single thing we do in our lives—not just with food—we are acting out and expressing what we believe.”
“What the relationship with food allows you to do is see the relationship you have with yourself.”
“Part of the process is finding what truly nurtures you..”

For over thirty years, Geneen has worked with hundreds of thousands of people, helping them transform difficult relationships with food and so much more. Her pioneering approach outlines the link between compulsive eating and perpetual dieting with deeply personal and spiritual issues that go far beyond food, weight and body image. She believes that we eat the way we live, and that our relationship to food, money, love is a reflection of our deepest held beliefs about ourselves and the amount of joy, abundance, pain, scarcity we believe we have (or are allowed to have) in our lives.

Rather than pushing away the "crazy" things we do, Geneen teaches that our actions and beliefs make exquisite sense, and that the way to transform our relationship with food is to be open, curious and kind with ourselves -- instead of punishing, impatient and harsh. Using meditation, inquiry, and a set of seven "if love could speak" guidelines, she offers a pathway to transforming our relationship to food … and so much more.

Geneen is the author of ten books, including her newest book, This Messy Magnificent Life, and the New York Times bestsellers Women Food and God, Lost and Found, When Food Is Love and The Crazy Hole in My Heart and the Cat Who Fixed It. Geneen has appeared on many national television shows including: Super Soul Sunday, The Oprah Show, 20/20, The NBC Nightly News, The View, The Today Show, and Good Morning America. Articles about Geneen and her work have appeared in numerous publications including: O: The Oprah Magazine, Cosmopolitan, Time, Elle, The New York Times, and The Chicago Tribune.

Mentioned In This Episode:

This Messy Magnificent Life

Links to resources:

Health Coach Group Website

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Losing weight and being healthy may sound like the same thing but that’s not always true. Dr. Joel Fuhrman joins Cathy to explain the life-changing impact of a nutritarian diet, why building our immunity should be our priority, and why it’s important to take control of our health now to avoid disease and doctor bills later in life!

In this episode, Cathy and Joel discuss:

What a nutritarian diet is and what makes it unique
Why our diet should contain GBOMBS: greens, beans, onions mushrooms, berries, seeds
What it means to be healthy and why so many people are not
Basic principles of super immunity and how to earn it
Whether nutritional science can help win the war against cancer
Which foods are better for health performance and longevity and why
Exciting disease reversals Dr. Fuhrman has witnessed
Details about Dr. Fuhrman’s books and treatment approaches

Memorable Quotes:

“The same diet style that’s most effective to promote human lifespan is almost most effective to be therapeutic to reverse disease...and improve immune function protection…”
“Excellent nutrition makes our body virtually disease proof.”
“It’s not just keeping your hands away from your face, it’s keeping the junk food out of your hands.”
“It’s not just preventing exposure, it’s improving your host immunity so if and when you get exposed...you’re not going to have a bad outcome.”

For over 30 years, Dr. Fuhrman has shown that it is possible to achieve sustainable weight loss and reverse heart disease, diabetes and many other illnesses using smart nutrition. In his medical practice, and through his books and television specials, he continues to bring this life-saving message to hundreds of thousands of people around the world.

Dr. Fuhrman is the author of seven New York Times bestsellers, including his most recent book, Eat for Life (HarperOne, 2020). His other bestsellers include: Eat to Live (Little Brown, 2003); Super Immunity (HarperOne, 2012); The End of Diabetes (HarperOne, 2013); The Eat to Live Cookbook (HarperOne, 2013); The End of Dieting (HarperOne, 2014) and The End of Heart Disease (HarperOne, 2016).

In addition to his New York Times bestsellers, Dr. Fuhrman has written several other popular books on nutritional science which include: Fast Food Genocide (HarperOne, 2018); Eat to Live Quick & Easy Cookbook (HarperOne 2017); Dr. Fuhrman’s Transformation 20 Blood Pressure and Cholesterol (Gift of Health Press); Dr. Fuhrman’s Transformation 20 Diabetes (Gift of Health Press); 10 in 20: Dr. Fuhrman’s Lose 10 Pounds in 20 Days Detox Program (Gift of Health Press); Eat for Health (Gift of Health Press), Disease Proof Your Child (St. Martin’s Griffin), Fasting and Eating for Health (St. Martin’s Griffin) and the Dr. Fuhrman’s Nutritarian Handbook and ANDI Food Scoring Guide (Gift of Health Press).

Mentioned In This Episode:

Eat for Life by Joel Fuhrman

Links to resources:

Health Coach Group Website

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When most people want better health, they think about how to increase their exercise or adjust their diet. However, we often overlook the role brain function plays in improving quality of life. Austin Perlmutter explains why we need to be aware of the modern challenges our brains face, simple ways to boost our brains, and how to reframe our thinking to get the changes we want!

In this episode, Cathy and Austin discuss:

How the modern world is affecting our brains
3 negative impacts of the modern world: sleep-deficit, inflammation, chronic stress
The power of nature, mindfulness, and exercise to improve brain function
The importance of making good choices and setting boundaries
The future of brain health and understanding the unconscious brain
Actions that can help fight against predisposed conditions and diseases
Details about Austin’s book Brain Wash
How to change our thinking about behaviors and habits

Memorable Quotes:

“GDP is important but maybe not as important as living high quality lives.”
“Become aware of the way that the brain works and become aware of the way the modern world is negatively affecting our brains.”
“Most of the things that really work are not going to be quick fixes; that’s not the way the human body works—but it is the way marketing works.”
“Reframe behavior as something other than just your voluntary, conscious decision making and instead say it’s a reflection of your brain wiring...and change the wiring of the source.”

Austin Perlmutter, M.D., is a board-certified internal medicine physician and New York Times bestselling author. He received his medical degree from the University of Miami and completed his internal medicine residency at Oregon Health and Science University in Portland Oregon. His focus is in helping others to improve decision-making and quality of life. He is also interested in methods of understanding and reducing burnout in the medical field. He is the co-author of Brain Wash. He writes for Psychology Today on his blog, The Modern Brain.

Mentioned In This Episode:

Brain Wash

Links to resources:

Health Coach Group Website

Brain Wash: Detox Your Mind for Clearer Thinking, Deeper Relationships, and Lasting Happiness

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Being a coach is so much more than just giving people strategies to improve performance. Martin Rooney joins Cathy to share why coaches always need to keep learning, the value of filling negative space with positivity, and how health coaches can show up in powerful ways for their clients!

In this episode, Cathy and Martin discuss:

Martin’s inspiration to write about what it means to be a coach
Important qualities of a great coach: Coachability and Availability
Advice to investigate what coaching really means to you
Silver linings during COVID19
Why we should treat everything from a coaching perspective
How Martin has adapted his health and fitness routine during COVID19
How Martin’s approach to business has changed during the pandemic

Memorable Quotes:

“There’s such simple stuff people could do to improve their communication and relationships with people.”
“A coach has to be coachable; they have to continue learning so they always have new things to teach to their students or their athletes…”
“Being available is when the magic happens.”
“Every day is a new first day. If you practice something long enough right, it’ll eventually be almost impossible to do it wrong.”

As an internationally recognized coach, speaker and best-selling author, Martin is on a mission to make a world of better coaches. Martin has his Master of Health Science and Bachelor of Physical Therapy degrees from the Medical University of South Carolina and a Bachelor of Arts in Exercise Science from Furman University. A former US bobsledder, Division I track athlete, Judo black belt and two-time Guinness World Record holder, he is the creator of Training for Warriors. His systems are used in 200 locations in 20 different countries around the world.

Martin has consulted major universities, professional teams and military organizations. Martin has trained athletes from NFL, MLB, UFC, NBA, WNBA, top Division I colleges and Olympic medallists, All-Americans and World Champions. His new book Coach to Coach uses those lessons to highlight the importance and power of coaches.

Mentioned In This Episode:

Coach to Coach By: Martin Rooney

Coaching Greatness

Training for Warriors

Links to resources:

Health Coach Group Website

Coach to Coach: An Empowering Story About How to Be a Great Leader

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If you’re coaching women, you might have a client struggling with the effects of perimenopause or menopause. Maria Clap provides incredibly helpful information about how hormones impact our brain and body, why it’s important to really understand what estrogen is and does, and how health coaches can support clients experiencing hormone changes!

In this episode, Cathy and Maria discuss:

How hormones change and which hormones are changing
What tests are given to determine hormone levels
What happens to the body and brain when hormones change
3 main types of estrogen: estrone (E1), estradiol (E2), estriol (E3)
What diet changes are most important for perimenopause and menopause
Recommendations about hormone therapy if diet changes don’t work
How health coaches can help women seeking hormone therapy

Memorable Quotes:

“With hormones it depends on age and stage of life; the hormones for a 35 year old woman are probably going to look very different than a 45 year old woman, which is going to look very different from a 55 year old woman.”
“A lot of health coaches don’t even really know what menopause is—it’s simply 12 months without a period.”
“A lot of us think estrogen is about periods and gives us breasts and hips, but it’s in so many metabolic processes in the body…”

Maria and Kristin, The Wise and Well Team, are plain spoken friends and practitioners who share a passion for women’s health, especially women’s health at midlife. They have personal and clinical experience that has shown them that midlife is a time period in a woman’s life when she experiences challenges. Kristin is a former attorney turned board certified nutritionist by the NANP. She brings her formidable legal research skills to her work as a nutritionist to help guide clients through shifts in diet, lifestyle and mindset. Maria is a health coach and functional diagnostic nutrition practitioner who has completed The Hormone Practitioner program by Sara Gottfried and has been personally mentored by hormone scholar Lindsey Berkson. Together, both ladies make up the Wise and Well Team.

Mentioned In This Episode:

Midlife Hormone Mastery

hello@mariaclaps.com

Wise and Well Website

Wise and Well Facebook

Wise and Well Instagram

Links to resources:

Health Coach Group Website

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Menopause is a fact of life for most women, but some also experience perimenopause with a wide range of symptoms. Dr. Anna Garrett visits with Cathy to explain what perimenopause is, how hormone therapy replacement works, and what to consider if you’re interested in hormone replacement therapy!

In this episode, Cathy and Anna discuss the following:

The differences between perimenopause, menopause, post menopause
What women experience during perimenopause
When women might consider hormone replacement therapy
The hormones usually included in hormone replacement therapy
Other treatment options to help manage symptoms
What hormone replacement choices exist and which one Dr. Anna prefers
Safety issues with hormone replacement therapy
What kind of testing is needed before starting hormone replacement therapy
Current guidelines for the use of hormone replacement therapy
Why some doctors resist prescribing hormone replacement therapy

Memorable Quotes

“It really worries women and they think something’s wrong...but no, there’s nothing wrong with you.”
“The amount of good that can be done by eliminating sugar and alcohol is incredible because sugar is inflammatory and we don’t want that, and alcohol actually raises estrogen levels...it contributes to inflammation as well.”
“Many many women believe that estrogen causes cancer and for that reason they avoid hormone replacement when it could be actually very beneficial for them and relieve a lot of suffering.”
“You can’t have a conversation about hormones in 7 minutes.”

Dr. Anna Garrett has been a clinical pharmacist for over 20 years and has worked in a variety of practice settings. While traveling her career path, she discovered that working with women in midlife is her true passion. She offers a variety of services including hormone balancing, weight loss and health coaching designed to help women in perimenopause and menopause escape from hormone hell and feel amazing in their bodies so they can rock their mojo through midlife and beyond. Dr. Anna is passionate not only about helping women get their hormones balanced but also about teaching women how to advocate for themselves in the healthcare system.

Dr. Anna received her Bachelor of Science and Doctor of Pharmacy degrees from UNC-Chapel Hill and is a Board Certified Pharmacotherapy Specialist. She is also a Certified Intrinsic Coach®, and has studied through the American Academy of Anti-Aging Medicine. Dr. Anna is the author of Perimenopause: The Savvy Sister’s Guide to Hormone Harmony which was published in April of 2019.

Dr. Anna works with her clients virtually and locally. Please contact her for more information at www.drannagarrett.com.

Mentioned In This Episode:

Dr. Anna Garrett’s Website

Links to resources:

Health Coach Group Website

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Happiness looks and feels different for everyone, and while we may not always agree on the method of achieving it, we all want the same result: to be happy. Cathy talks with Gretchen Rubin about ways you can create your own happier, healthier, more productive and creative life, and how to find habits that work for you, even if they don’t work for everyone else!

In this episode, Cathy and Gretchen discuss

The key elements of a happy life
The Four Tendencies Personality Framework
How the Personality Framework can benefit health coaches
Habit-changing strategies to help improve your health
Common mistakes to avoid when finding what tools and strategies work for you
Details about Gretchen’s podcast and Four Tendencies Quiz

Memorable Quotes:

"Anything that we can do to broaden our relationships, to deepen our relationships tends to make us happier.”
“In fact, we should just think: here’s a tool that works well for one person, it’s not working for someone else, let’s figure out a different tool we can try and see if we have better success with that.”

About Gretchen Rubin:

Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Outer Order, Inner Calm, Better Than Before, The Happiness Project, Happier at Home, and The Four Tendencies. She has an enormous readership, both in print and online, and her books have sold more than two million copies worldwide, in more than thirty languages. On her popular weekly podcast Happier with Gretchen Rubin, she discusses good habits and happiness with her sister Elizabeth Craft.

Mentioned In This Episode:

The Four Tendencies Quiz

Gretchen Rubin Podcast

Links to resources:

Health Coach Group Website

View Details

Even before the pandemic, cultivating a strong mindset is a way to dramatically improve your overall health. Todd Durkin joins Cathy to share why, especially now, being healthy isn’t just about physical strength and tips for how to get your mind right no matter what challenges you face!

In this episode, Cathy and Todd discuss

The power of purpose-driven work
How Todd helps his clients stay consistent with training during COVID19
How Todd uses videos to keep his clients motivated and inspired
Why helping people is Todd’s main motivation behind everything he does
Todd’s experience on NBC’s “STRONG” TV show
Advice for using habits and “listening to your whispers” to get your mind right
How Todd trains people from the inside out

Memorable Quotes:

"When you have that purpose that you can seek, then your journey only gets more profound."
"What's always driven me is to really try to help people.”
"I think sometimes in your life, there's times when you need a little challenge in your life; deeper than what you already have."

About Todd Durkin:

Todd Durkin is the founder of Fitness Quest 10 in San Diego, California, an award-winning health and human performance facility where he works with high-profile clientele and elite professional athletes, including more than 75 NFL and 25 MLB players. He has coached two Super Bowl MVP’s, a World Series MVP, Heisman Trophy winners, Olympic gold medalists, MMA world champions, and countless other pro athletes.

He’s been in business for 20 years and leads a team of 42 people.Todd is a 2-Time Trainer of the Year, a Jack LaLanne Award winner for lifetime achievement, and was a finalist on the 2016 NBC TV series STRONG, now airing on Netflix. He holds a coveted spot as a member of the Under Armour Training Team, and travels around the world for speaking engagements and keynote talks both in and out of the fitness industry. Todd reaches more than 250,000 people through his social media, "Dose of Durkin" emails, and his new Todd Durkin IMPACT Show podcast.

He is the author of 3 books, The IMPACT Body Plan, The WOW BOOK, and his newest book, Get Your Mind Right.

Mentioned In This Episode:

Get Your Mind Right by Todd Durkin

Links to resources:

Health Coach Group Website

View Details

Delivering your coaching program to clients doesn’t have to be complicated or overwhelming. Cathy shares the tools and cost-effective resources The Health Coach Group uses to provide support to online health coaches.

In this episode, Cathy discusses

Why some community programs are delivered through Facebook
Features of The Health Coach Group’s platform for membership programs
Suggestions for emailing and delivering your program
How The Health Coach Group can help with your program

Memorable Quotes:

“We created a new platform that can be on your own hosting company that uses a membership plug-in. We can load all your programs from us on it when you order the membership site.”
“You don’t want to download these programs and clog up your computer...you want to keep it on the cloud.”
“Those are different ways to deliver your programs. You want to sit down and think it through because it’s an investment and you want to do it the easiest way possible.”

Mentioned In This Episode:

Facebook

Facebook Groups

Membership Site

MemberPress

Dropbox

AWS Amazon

Infusionsoft

AccessAlly

Healthie

Links to resources:

Health Coach Group Website

View Details

As a health coach, it’s absolutely necessary to make sure you’re making space for your health so you can share what you know with not just your clients, but with your community and the global movement to create a healthier world. Cathy shares how The Health Coach Group’s latest offering, Healthy at Home, provides excellent tools and resources for health coaches!

In this episode, Cathy discusses

Health Coach Group’s core values
Purpose of the Health Coach Group
Details about the Healthy at Home: Making Space for Health
Facebook Group expectations, offerings, 7 Pillar Challenges
Reminder to share and spread the word about Healthy at Home

Memorable Quotes:

“We must learn this is a time where we have individual responsibility toward our own health and happiness.”
“Every day we have an opportunity to start fresh, to take action and build a healthier, happier, and stronger self. Once we do that for ourselves, it’s amazing how quickly it spreads to our family, to our friends, to our loved ones.”

Mentioned In This Episode:

Healthy at Home

Free Healthy at Home Coloring Book

Free Healthy at Home Coloring Postcards

Whole-Food Protein & My Whole-Food Meal Plan

Links to resources:

Health Coach Group Website

View Details

COVID19 has created a pressing need for health coaches like never before. Dr. Rhonda Cambridge-Phillip joins Cathy to share the power of resiliency and different ways health coaches can support their clients and global community to stay healthy as our “new normal” develops and changes daily.

In this episode, Cathy and Rhonda discuss the following:

Why Rhonda focuses on her clients’ proactive wellness and community health
The impact of COVID19 on emotional and mental health
The huge need and power of self care during isolation
What the pandemic has taught about how quickly change can happen
The evolving impact of COVID19 on children and what we can learn
Top tips for building immunity that most people don’t consider
Warning against a false sense of security and adapting to the “new normal”
How health coaches can help their community by promoting healthy lifestyle habits

Tips for Boosting Your Immunity

Nutrition
Hydration
Sleep
Stress management activities
Sunshine and vitamin D

Years ago, Rhonda decided being a physician and a health coach would allow her to enjoy the best of both worlds in giving her patients the best care possible. Now more than ever, she believes health coaches serve an important role in helping clients adopt healthy lifestyle habits and can serve as liaisons with traditional doctors on the frontline.

Links to resources:

Health Coach Group Website

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The Health Coach Group is known for offering fantastic health coaching programs with life-changing benefits. Tina joins Cathy to help narrow down which program to consider based on your specific niche, needs, or specialty.

In this episode, Cathy and Tina discuss the following:

Which programs are best for addressing healthy nutritional habits
Which programs are helpful for self-care and managing stress
Which programs are great for digestive and weight issues
Which programs can help improve lifestyle routines and daily habits
Which programs parents can use with children to build better habits
Which programs address mental health issues
Which programs are ideal for hormone, allergy, or food-related issues
Who should offer these programs

Mentioned In This Episode:

Natural Health Immersion Program

30 Day Challenge

12 Day Detox

Healthy Gut

Healthy Habits

Art of Aging

Art of Aging Jumpstart

A Lighter Life

Mindset Reset

Sleep

28 Day Spiritual Cleanse

Pure

Life Matters

Links to resources:

Health Coach Group Website

View Details

More businesses are moving online than ever before and it’s important to know how to reach your audience with your unique story and offering. John Meese from Platform University talks with Cathy about ways to make the transition online more powerfully and successfully!

In this episode, Cathy and John discuss the following:

The importance of personal branding
The best way to overcome imposter syndrome
The power of sharing your story and experience vs. expertise
Why niching down is better for your business
3 steps for taking your wellness/health coaching business online
Why you should focus on building your email list, even without social media profiles
Suggestions for how to create giveaways that grow your target audience
How to systemize your business and build an engaged online audience
The value of thinking long-term “classic content” vs. short-term trendy content
Platform University’s approach to supporting business owners

John Meese is the Dean of Students for Platform University and understands the struggle business owners face when moving to an online business model. Platform University wants to help make digital marketing easier so you can focus on customers!

3 Steps for Taking Your Business Online

Step 1: Get clear on your target customer.
Step 2: Develop products available at different price points.
Step 3: Execute your marketing plan.

Mentioned In This Episode:

Platform University’s Free Resources for Health Coach Group Members

ConvertKit

Links to resources:

Health Coach Group Website

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Now more than ever, health coaches are needed to help provide support for people who are “sitting out” during this uncertain time and struggling with their health and wellness journey. Cathy shares different resources the Health Coach Group created to help health coaches move from a fear-based mindset so they can show up for others who need them most!

In this episode, Cathy discusses the following:

How the pandemic is impacting health coaches
Health Coach Group’s Free Morning Meetings for health coaches
The increasing need for online health and wellness coaching
The importance of shifting your mindset
Free resources available through Health Coach Group’s Support

Mentioned In This Episode:

Free Healthy at Home Coloring Book

How Health Coaches Can Help with the Coronavirus

Wash Your Hands Tips Sheet

Links to resources:

Free Morning Meetings with the Health Coach Group

Health Coach Group Website

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Our world is changing daily due to coronavirus and health coach regulations might change in your area. Cathy welcomes Lisa Fraley back to the show to share legal insight and why it’s important to know your scope of practice and which laws impact your business.

In this episode, Cathy and Lisa discuss the following:

How states employ differing regulations of nutrition practice
Why Lisa recommends creating a separate health coaching business and not calling yourself a doctor
The difference between being a medical doctor and a licensed health coach
Advice for health coaches to learn state laws for your scope of practice
Why Terms & Conditions and “Terms of Use” are important for online programs
The difference between Terms & Conditions vs. Terms of Use
Lisa’s DIY Client Agreement and DIY Legal Templates
Why it’s important to provide a legal agreement for your client
The value of knowing how to legally protect your business and your income

Mentioned In This Episode:

Legally Enlightened Podcast

Lisa Fraley Legal Master Class: How Not to Make Medical Claims—and What to Do Instead

Lisa Fraley’s DIY Legal Templates

American Nutrition Association

Links to resources:

Health Coach Group Website

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Coronavirus has thrown everyone into a new way of life with so many unknowns. Cathy talks with Kate about how she’s providing options for her community to improve their mental and physical health by offering an outdoor challenge and participating in virtual races!

In this episode, Cathy and Kate discuss the following:

Why Kate created the “COVID19 Outdoor Challenge”
How much time and energy is needed to run the challenge
How Kate found people to invite to join her group without advertising
How Kate brings community together and supports their physical and mental health
Advice for staying motivated during uncertain times
Information about Run Like a Girl’s Virtual Race

Kate Kretschmer is a mom, wife, elementary school teacher, running coach, and yoga teacher. She offers experiences for children, adults, teachers and families in yoga, mindfulness, healthful eating, running and nature to help achieve positive, personal growth and balance.

Mentioned In This Episode:

OM Mama Life

Run Like a Girl Discount Code for the Virtual Race: Virtual15

Vermont Adaptive

Links to resources:

Health Coach Group Website

View Details

If you want clients to hire you as a health coach, you’ve got to put yourself out there! Nicole Liloia joins Cathy to talk about how to shift your mindset to gain more visibility and how to find the support you need as you’re building your health coaching business.

In this episode, Cathy and Nicole discuss the following:

Common mindset blocks that keep business owners from increasing visibility
Strategies to overcome mindset blocks
3 types of relationships that help health coaches increase their visibility as a business
How to nurture and develop your business relationships without feeling overwhelmed
Advice for finding and contacting referral partners

Nicole Liloia is a business strategist who helps women entrepreneurs build bigger businesses and create consistent income growth. She loves helping them create multiple income streams that allow them the freedom to work less while still making more money.

Nicole's first business was a counseling private practice but she quickly added in multiple income streams so that she could travel more while still running her business. She got her Masters in Social Work from Columbia University and has contributed to Forbes, Huffington Post, Mind Body Green, and more. Nicole always says yes to tacos and loves Apothic wine.

You can find her online at www.nicoleliloia.com and download her free tool, the Consistent Income Generator, so that you can create a personalized plan to have consistent income growth in your own business at nicoleliloia.com/consistentincome.

Mentioned In This Episode:

Infusionsoft

Trello

Asana

Links to resources:

Health Coach Group Website

View Details

If you recently graduated with a health coach certification, you may be wondering how much to charge for your coaching services or if you really need a website to book clients. Hannah and Cathy talk about common questions new health coaches have and how the Health Coach Group can help create the successful coaching business you want!

In this episode, Cathy and Hannah discuss the following:

What most health coaches lack when they first start their own business
Why health coaches need to narrow their target market as much as possible
Who needs a website and how it benefits health coaches and their clients
Advice for offering a free “strategy session” vs. a free consultation
Whether you should provide pricing on your health coaching website
Health Coach Group resources about setting prices for your coaching services
How much time is needed to offer group coaching vs. 1:1 coaching
How the Health Coach Group helps coaches manage all the content needed for a membership program
How much time you’ll spend on building a successful health coaching business
How quickly new coaches can expect to get clients and get their business started
Why it’s important to know where your target market is on social media

Mentioned In This Episode:

Institute for Integrative Nutrition (IIN)

The Inner Circle Membership Program

Building Abundance

Membership Mastery

Natural Health Immersion Program

B School

Facebook

TikTok

Instagram

YouTube

Links to resources:

Health Coach Group Website

PRICING Health Coach Rates: How to Charge for Your Services

Smarter Revenue Spreadsheet

Email: support@thehealthcoachgroup.com

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If you’re a new health coach trying to build a successful business, remember you’re not alone! Ashlie Pappas joins Cathy to share different ways new health coaches can feel less overwhelmed and 3 actions to get your coaching business off the ground!

In this episode, Cathy and Ashlie discuss the following:

Practices successful health coaches adopt
The biggest mistake struggling health coaches make
The power of narrowing your niche
3 Actions for new health coaches: Build an audience, create an opt-in offer, start collecting emails
The importance of letting go of the fear of failure
Example of a success story from Ashlie’s coaching experience

Mentioned In This Episode:

Platinum Membership Program

Building Abundance

Online Marketing Mastery

Synduit

Healthee

MailChimp

Infusionsoft

Constant Contact

ConvertKit

12 Day Detox

Links to resources:

Health Coach Group Website

View Details

The Health Coach Group provides amazing resources and support if you’re looking to finally start your own coaching business. Tina joins Cathy to ask the most common questions people wonder about the Health Coach Group. Some answers may surprise you while others are sure to inspire you to consider joining a great community of health coaches and wellness industry business owners!

In this episode, Cathy and Tina discuss the following:

Where should I start when beginning my business?
How fast can I get my business started?
Can I integrate my own programs with the Health Coach Group membership site?
What should I offer my clients after the membership program I offer finishes?
How many coaches are part of the Health Coach Group?
Can I use the Health Coach Group programs for 1 on 1 coaching AND group programs?
What’s the best way to deliver Health Coach Group programs to clients?
What is Healthee?
I have my own website. Can I add the Health Coach Group membership site to it?
Do you provide support or a virtual assistant (VA) for my personal website?
How many pages does my starter site come with?
Do I pay a yearly fee for my Health Coach Group membership site?
Do I pay a yearly fee for my starter site?
Can I add more programs to my membership site later? Is there a fee?
How do my clients pay me? Do I need to set that up?
How do I build a list, attract & retain customers?
Does the Health Coach Group have a mentorship program?
What’s the most popular Health Coach Group program?
Do I collect taxes from my clients?

Mentioned In This Episode:

The Inner Circle Membership Program

Natural Health Immersion Program

12 Day Detox

Membership Mastery

Clutter Cleanse

30 Day Challenge

Healthy Holidays

3-6-9-12 Month Programs

Healthee

Divvy

Siteground

Platinum Membership Program

Online Marketing Mastery

PURE

Art of Aging

Spiritual Cleanse

Lighter Life

Building Abundance

Links to resources:

Health Coach Group Website

View Details

Ever consider starting your own podcast? Chel Hamilton joins Cathy and shares her own journey from hypnotherapist to successful podcaster.

In this episode, Cathy and Chel discuss the following:

Benefits of having podcast for those in the wellness industry
Suggestions for beginning your own podcast
How Chel gained listeners for her podcast by doing research within her field of expertise
Different research tools Chel used for building her show
How Chel promoted her podcast
What drives Chel’s income and the benefits of networking
The reality of having your own podcast

Top Tips for Starting a Podcast

Don’t get stuck on the technology
Make a show that offers a solution that people are already trying to solve for themselves
Do a show that you would personally love to listen to
Start short and start doable

Chel started her podcast 5 years ago and her show is now her main source of income. She understands the value of referrals and offering a solution clients are already searching for.

Mentioned In This Episode:

Chel Hamilton

WordTracker

Long Tail Pro

Google Ad Words

B-School

Links to resources:

Health Coach Group Website

View Details

Many current health coaches didn’t grow up with schools that offered classes in entrepreneurialism. Marie joins Cathy to share advice for business owners of all backgrounds and why B-School might be for you!

In this episode, Cathy and Marie discuss the following:

Suggestions for branding your product with or without including yourself in the package
The secret behind the success of Marie’s affiliate program and B-School
What makes B-School stand out from the competition
Marie’s approach to evaluating and shifting her business
Why B-School’s Module 1 “Profit Clarity” is crucial for health coaches
The biggest mistake new entrepreneurs make when building their business
Advice for creating a “business prenup” for potential partnerships
How Marie realized what special gift she wanted to offer others
How B-School benefits seasoned business owners

Marie Forleo designed B-School to answer all of the questions new business owners have and to support experienced business owners with new strategies that increase both reach and revenue. Marie Forleo’s business coaching school provides meaningful action steps that lead to outstanding results. B-School offers a creative and entrepreneurial approach and focuses on showing people how to develop a heart-centered business.

Mentioned In This Episode:

Health Coach Group’s B-School Link: https://www.thehealthcoachgroup.com/bschool-ic/

Links to resources:

Health Coach Group Website

View Details

Business owners can connect with potential clients in hundreds of ways and Cathy shares the most common strategies to get new customers. Whichever touch point you choose, if you remain consistent in your service and your message, your business will grow!

In this episode, Cathy suggests the following:

Make your sequence for building your email list your #1 priority
Determine if your ideal customer is on the social media platform you’re using
Use email marketing systems to build your list and your reach
Advertise on different platforms online and offline
Use in-person advertising like workshops and store demos
Nurture your business and grow your expertise in blogs, podcasts, etc.
Make it easy for people to buy from you
Ask for referrals
Attend and host events
Treat people fairly
Send out samples
Sponsor events or items for your ideal customer
Use PR and testimonials to build your social proof

Mentioned In This Episode:

Online Marketing Mastery

Infusionsoft

MailChimp

Synduit

Healthee

Links to resources:

Health Coach Group Website

View Details

Being a health coach doesn’t mean you’re limited to offering programs based only on nutrition or physical fitness. Rita Avellar shares how her experience in content marketing led to a business helping other health coaches.

In this episode, Cathy and Rita discuss the following:

Why Rita’s private group for health coaches evolved
What inspired Rita to offer her own mentoring program to other health coaches
How Rita’s previous experience allowed her to help more health coaches with social media
How Rita’s educational background in Brazil prepared her for health coaching
Rita’s experience using ads and advice for new health coaches
Which coaching formula works best for Rita
Why Rita believes in the power of sharing your story with others

Rita Avellar realized her years of experience in marketing and content creation was a perfect way to offer a program for health coaches, teaching them how to navigate social media and produce creative and efficient content.

Mentioned In This Episode:

IIN

12 Day Detox

Links to resources:

Health Coach Group Website

View Details

Hiring a virtual assistant doesn’t have to be scary. Cathy and Ashley share how a virtual assistant can help you do the work you need to do and tips for finding the best person for the job.

In this episode, Cathy and Ashley discuss the following:

Different types of virtual assistants
Why it’s important to get clear on your ideal client before hiring a virtual assistant
Benefits of hiring a virtual assistant
Agreements and contracts needed when hiring a virtual assistant
Why you should have “test projects” and avoid prepaying virtual assistants before the work is complete
Suggestions for where to find virtual assistants/freelance workers to hire
Advice for creating an “owner’s manual” for your brand/product/website
Tips for establishing a solid hiring and firing process
Questions you should ask a potential virtual assistant

Virtual assistants can help with anything and everything from website development to writing copy to marketing. The whole point of hiring a virtual assistant is to lessen your workload so you can focus on your business.

Mentioned In This Episode:

Building Abundance

Upwork

Infusionsoft

Dropbox

Basecamp

Google Docs

B School

HireMyMom

Divi

WordPress

Hubstaff

Links to resources:

Health Coach Group Website

Health Coach University

View Details

Being a health coach can feel lonely unless you establish a network of connections to support your business. Cathy talks with different health coaches about various ways to add value to their services by partnering with other health coaches and professionals.

In this episode, Cathy discusses the following:

How to expand your referral network at your workshops and events
How offering a nutritionist or dietician with your services can benefit your clients
How life coaches can grow their reach by working with other health coaches
Who to consider adding to your circle of contacts to increase your referrals
How Synduit and the Health Coach Group can help you find a list of professionals to compliment your coaching
The huge benefits of being connected to other health coaches

Mentioned In This Episode:

IIN

Clutter Cleanse

Up Level Cafe

Synduit

7 Day Gut Health

Natural Health Immersion Program

Pure

12 Day Detox

28 Day Slim Sexy Smart

Healthy Gut

Links to resources:

Health Coach Group Website

View Details

Fear of rejection can either keep you from success or serve as motivation to move forward with more love and connection to yourself and others. Judy Prokopiak explains the relationship between rejection and connection and tools for getting out of your own way so you can show up to serve your clients!

In this episode, Cathy and Judy discuss the following:

How our primal fear of rejection feeds into our survival as an entrepreneur
Why rejection and connection are closely intertwined
The power of connection with others and how it impacts your healing journey
How health coaches have the opportunity to create a sacred space for others to feel connected
Why rejection is based on whether you allow it in
Tips for getting unstuck and moving forward
Why you should choose connection over rejection
Why you should re-examine your rejection story and acknowledge the challenges you’ve overcome
Why it’s okay to not know everything

Judy Prokopiak is a former nurse turned health coach who believes in the healing powers of hope and connection.

Tips for Moving Forward

1. WAIT: What Am I Thinking
1. Show up and be of service. Stay out of the results and don’t worry about what others do
1. Change your story. Focus on what you can do vs. your fears
1. Use “Up until now” to reframe challenges

Links to resources:

Health Coach Group Website

View Details

When done well, a sales-focused approach can be highly beneficial to health coaches. Sandee and Cathy address common perceptions around sales and how to make sales work for you!

In this episode, Cathy and Sandee discuss the following:

Different perceptions of what it means to be a salesperson
Why being a good salesperson comes down to perception and presentation
Whether or not being a good salesperson is a natural talent
Why many people experience “sales call reluctance” and how to have better sales calls
Why you must be passionate about your products and/or services you have to offer
How to become a better salesperson and suggestions for prospecting
Sandee’s suggestion for having a “Golden Hour” to create new opportunities
What it takes to close a sale or ask for sale with confidence
The importance of practicing sales with other coaches

Sandee is the new product manager for the Health Coach Group and has over 25 years of professional sales experience and is a wonderful resource for health coaches and entrepreneurs.

Links to resources:

Health Coach Group Website

View Details

More research is emerging that not all cleaning products are as safe for our health as we think. Kyle Knappenberger joins Cathy and shares why the Enviroklenz Air Filter is a great solution to safely addressing unwanted odors in your home!

In this episode, Cathy and Kyle discuss the following:

What kinds of odors Enviroklenz neutralizes and treats in homes
Why Enviroklenz uses mostly powder based products
How Enviroklenz differs from competitors
Why Enviroklenz is beneficial to health coaches and doctors

Kyle Knappenberger is a degreed microbiologist who understands the importance of treating the root cause of odors in your home without chemicals that may be harmful to your health. He works with health coaches and doctors to provide the safest and best solution when it comes to providing a healthy home environment.

Mentioned In This Episode:

Healthy Home

Enviorklenze

Links to resources:

Health Coach Group Website

View Details

Long-time Health Coach Group customer Kelsey Root joins Cathy to share the growth and success of her new Wellness Center and coaching program.

In this episode, Cathy and Kelsey discuss the following:

Which Health Coach Group programs Kelsey offers as a coach
What kind of coaching style Kelsey provides for her clients
How Kelsey builds her email list for new clients
Kelsey’s approach for work/life balance
Kelsey’s current client enrollment and 2020 goal for growth

Kelsey Root is a yoga teacher and certified health coach. Kelsey recently opened a Wellness Center in her hometown and has increased her client-base by offering both in-person and online coaching programs.

Mentioned In This Episode:

IIN

12 Day Detox

28 Day Slim Sexy Smart

Online Marketing Mastery

Building Abundance

Links to resources:

Health Coach Group Website

Health Coach Conversations: Recent Episodes

Cathy Sykora