Master Local Marketing by RevGenApps.com: Recent Episodes
RevGenApps.com
RevGenApps.com helps businesses maximize results of their marketing efforts, specializing in location-based conquest and loyalty marketing strategies, online performance monitoring services, improving visibility, listings, reviews and reputation. Subscribe to our "Master Local Marketing" podcast to stay up to date on how to grow your business and win in your local market.
One of the questions I get more often than not is, "How do I increase my followers on social media?" To which, my answer is often the same, "How often are you posting on social media?" Here is how you can grow your social media followers ASAP.
I get a lot of people asking, “What’s Bing?” or “Do I even need to be on Bing?” In fact, I’ve had clients strongly suggest, “I don’t care about Bing.” Well, hopefully after this article, you might start to care a little more about Bing.
The world of marketing has changed again. Gone are the days of spending your hard-earned cash or profits on expensive traditional marketing, such as newspaper or radio, billboards, etc. Today, we can literally drill down to the customers walking in your front door.
A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels.
You may not be aware of it now, but it’s likely that your business has suffered at the hands of incorrect business listings.
And as a customer I’m sure you know from experience the impact it can have. To put it bluntly, when someone is trying to buy a product or service and an incorrect listing makes that process more challenging, that customer will waste no time finding another place to spend their hard earned money.
Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. Here's what you need to know.
Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You’ll need to do a local SEO audit to find out. Here’s how to get it done.
If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business.
As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online.
Content marketing, also referred to as inbound marketing, involves the creation and distribution of relevant content that provides value to your business’s target audience.
SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility.
We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings.
As long as a business is trying to remedy the situation by responding to the customer and following the proper review management protocols, it actually says more about the business than a business with all perfect five star reviews.
Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less (sites consumers have log ins or can go in easy to leave a review).
The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Listen to our podcast to learn why...
So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day, there’s a lot of real estate to cover, and your content can only reach so far without a little help.
Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google. These aggregators have built massive business databases from valuable listing sources like yellow page directories, phone directories, utility records, and various online information providers.
Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately though, the bad customer service is almost always recalled more easily.
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.
The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages—meaning a lot of eyes can see what is being said about your company online.