Maker Mindset: Recent Episodes

Mike Rubini

Adventures and learnings in building, launching and running a portfolio of profitable SaaS products. Get ready to learn from Mike and his guests as they share struggles, successes, best practices, and case studies.

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Negotiations as a solo founderI’ve been part of negotiations related to agreements a few times now in my entrepreneurial career and I’ve been fooled a few times...

https://blog.rubini.solutions/negotiations-and-power

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How I stay productiveProductivity for me is about how well I spend my time and energy, and how I can get more energy and time.

https://blog.rubini.solutions/productivity

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Is being a maker a disadvantage in the job market?As you know I believe in stacking multiple streams of income. I currently have ~10 SaaS, a productized service, a course, and I consult. But I’m missing one important stream of income.

https://blog.rubini.solutions/maker-job-market

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Space occupationI recently launched 10 products on Product Hunt at the same time and I wanted to expand on why I did this.

https://blog.rubini.solutions/space-occupation

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Announcing my tiny bootstrapped fund (and first acquisition)I’m announcing my alternative, bootstrapped fund.

https://blog.rubini.solutions/fundEpisode Notes

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[Interview] How to become a full-time creatorAn interview I did with Doc Williams on how to become a full-time creator almost 2 years ago, but still current.

https://www.youtube.com/watch?v=6aiE0qrGzD8

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Reversing SaaS demosHow I currently think about demos and how to go extreme on minimizing time to value.

https://blog.rubini.solutions/extreme-demos

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About playbooks I run three types of SaaS products. Here are the different playbooks I'm using the monetize them.

https://blog.rubini.solutions/playbooks/

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My first hire My journey hiring Clarice as an executive assistant, 8 months ago.

https://blog.rubini.solutions/my-first-hire/

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Yes and yes In life, people often think they have to choose between two things. Or, put one before the other. Here is the thing: you can just have both.

https://blog.rubini.solutions/my-first-hire/

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We launched Podda.io (2021) We just launched a new tool that allows you to search podcasts by guest, and more!

https://blog.rubini.solutions/we-launched-podda-io-2021/

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1:1 This episode is about encapsulating my thinking on the topic of hiring at this point in time. In addition, I set my weird candidate criteria.

https://blog.rubini.solutions/11-2/

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Does it make sense? This is an episode about finding the thing that makes the other things you do meaningless.

https://blog.rubini.solutions/does-it-make-sense/

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Speed by subtraction Pointing out a great tweet by Patrick Collison (CEO @ Stripe)

https://blog.rubini.solutions/speed-by-subtraction/

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The era of gods In this episode I clarify my position about code becoming a commodity. Is code still technology? What will we work in the future?

https://blog.rubini.solutions/the-era-of-gods/

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Multiple products, same product How can you differentiate yourself when code is becoming a commodity?

https://blog.rubini.solutions/multiple-products-same-product/

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Make it less ready ``` You can always make a project more "ready". There's always something unexpected you can account for, something you can do to make your project more robust.

Here is why I don't aim for that and instead, I try to make my projects less ready.

https://blog.rubini.solutions/make-it-less-ready/ ```

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Events, compressing and expanding time Our life is made of days, and our days are made of events.

Events are major highlights which obfuscate everything else that you do in a given day.

Events are not only major social events, like a wedding could be. An event could be you going for a run, it could be you discovering something for the first time, it could be anything that moves you far more than what you usually do.

They are also present in nature: for example, a rock falling into the water is an event.

For you to have an event, you need to have something that is constant; a routine; a plain layer that you can shock.

https://blog.rubini.solutions/events-compressing-and-expanding-time/

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Permission to forget About autopoiesis and self-reference.

https://blog.rubini.solutions/permission-to-forget/

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Don’t build for too long Eventually, all the solutions in a market end up looking the same and having the same features.

https://blog.rubini.solutions/dont-build-for-too-long/

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1+1 != 2 https://blog.rubini.solutions/1-1-2/

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Cutting my revenue on purpose I run multiple profitable software products in parallel, and I just passed $6k MRR last month.

But, I’m starting 2021 by unsubscribing some of my users.

These “users” were currently paying but they were not regularly using my products. All and all, I cut around $3-400 worth of subscriptions.

When I shared this on Twitter, I got controversial replies.

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[Long] Open Report (December 2021) As you know, I'm big on transparency.

Here is a 20-minute report on how things are going and everything I made in January 2021.

If you prefer you can get this in video format on YouTube, at this link: https://www.youtube.com/watch?v=afeE4A2WCoI

Enjoy! Mike

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The insecure entrepreneur If you are insecure, you can't be an entrepreneur. Being resolute is the name of the game

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What I know about data My new course "Reverse engineering through technical scraping" is out

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As you know, I'm big on transparency.

Here is a 15-minute report on how things are going and everything I made in December 2020.

If you prefer you can get this in video format on YouTube, at this link: https://www.youtube.com/watch?v=Ghkj0HEUllk

Enjoy! Mike

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Open Report (November 2020) As you know, I'm big on transparency.

Here is a 25-minute report on how things are going and everything I made in November 2020). If you prefer you can get this in video format on YouTube, at this link: https://www.youtube.com/watch?v=LyqxRxeCiyA

Enjoy! Mike

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Microfeedback How do you make sure you are actually shipping useful features and helping customers?

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Thinking about hiring helps you defining better jobs to be done

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Doing a little bit of the work upfront can lead to massive upsides.

Follow me on Twitter, @mikerubini

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And, push where you feel uncomfortable.

Chat with me? I'm on Twitter @mikerubini

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Progress through action

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The power of repetition.

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What do you do when nobody sees you?

Some reflections on running and turning 29!

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Why isolating yourself is key as a maker.

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We rarely optimize a tool or an activity to just return a boolean value.

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As an entrepreneur, coronavirus is just another thing that was unavoidable in this reality, that we have to fight.

https://blog.rubini.solutions/coronavirus/

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In praise of running parallel ventures. More at https://blog.rubini.solutions/parallelism/

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Your product has to adapt to you and your lifestyle, not the contrary. I see many founders who are slaves of their products trying to chase growth instead of a happy life.

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A great method for knowledge management is the rhizomatic approach, which I’ve been first in contact with from my musical studies. Here is how I am applying this concept to my business.

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Competitive intelligence starts by understanding your company and your positioning into the market. A great and valid tool for this is the Ansoff Matrix.

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These are some ideas about building and growing a business that are glorified by media. We need to challenge them.

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There are people who read books, and people who read code.

Reading someone else’s code is one of my favourite ways to learn new programming-related stuff, right after getting your hands dirty by actually making something.

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The most common mistake I’ve seen other developers make when they first start building a product is putting too much emphasis on development.

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We assume our market is saturated because we live and breathe in it. Get out of the bubble and into the real world.

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By running a bootstrap business you have already better chances of not failing. Do you know why?

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These are 2 tech predictions and trends that I think will emerge in the coming months or even years.

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As solo founders, we assume we should outwork our competitors. Is that really a good way to think about it?

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A quick episode that summarizes what I use to build my SaaS products.

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Some investors contacted me to put money into my new SaaS.
Here’s why I said no.

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Welcome to the podcast!

This is an intro to what we do and what the podcast is all about.

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