Market Mentors: Recent Episodes

Matt Dodgson

If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..

When should you hire your first marketer?

It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong.

But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth.

In this episode, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer. She also provides plenty of helpful advice for determining what kind of marketing professional to hire, and using your newly established marketing function to drive business growth.

We cover:

What hiring conditions we're seeing in the B2B tech market in early 2024
When should a B2B tech startup hire its first marketer?
What should you get your first marketing hire to focus on?
What signals should founders look out for to know that marketing isn't working?
Common mistakes startups make when hiring their first marketer
What are the alternatives if you can't afford a full-time hire?

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even make even the most confident marketers second-guess themselves. So, what's the way out of this?

No single solution fits everyone, but I had a chat with Pavey Purewal, who used to be a CMO and is now an Executive Coach. And we dove into some practical tips that marketing leaders can put into action during these challenging times.

We cover:

What's the sentiment amongst B2B tech marketing leaders now
Why now isn't the time to play it safe - 'small m versus big M thinking'
How to approach the relationship with sales when the pressure is on
Given the instability, what should leaders be investing in to improve their performance and resilience?
What it takes to be a successful B2B tech marketing leader today

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources.

One tool that has revolutionised this field is artificial intelligence (AI), which offers immense potential for driving both creativity and efficiency in B2B content marketing strategies.

In this podcast, we’re joined by Giuseppe Caltabiano, who is VP of Marketing at Rock Content. Giuseppe has over 20 years of experience spearheading B2B and B2C operations and has produced world-class content and digital marketing strategies for companies like Schneider Electric, Google, Capgemini, and Virgin Media.

We cover:

Why do B2B content marketers need to leverage AI safely?
How AI can, or cannot, be used during each stage of creating content
Can you tell if copy has been created by AI?
AI tools that Giuseppe recommends
What skills and attributes Giuseppe looks for when hiring B2B content marketers

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience?

In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads.

So, if you’re someone who has to engage the C-suite, or you want to create a marketing strategy that can help you differentiate your business, then tune in because we cover everything you need to know.

We cover:

What does it mean when someone is an expert?
The research that Rin's agency has produced on C-suite reading habits
How to approach expertise-based positioning
What type of content should you produce?
What type of content to avoid producing
Tips for content distribution
How should you think about ROI with this type of content?
What Rin looks for when hiring B2B content marketers

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representatives (SDRs). And in today’s podcast, we will explore what SDRs are and how marketers can effectively utilise them to drive pipeline growth.

And there's no better person to talk to about this than Catarina Hoch, VP of Global Marketing at Operatix.

Not only has Catarina been an SDR previously, but Operatix provide outsourced SDR teams for B2B Tech companies, so she has a wealth of knowledge about what works and what doesn't.

We cover:

What does a Sales Development Representative (SDR) do?
How do they fit into a typical sales team?
How marketers can best work with SDR's to increase pipeline.
The best metrics to track.
Outsource or hire the SDR function?
What are the best tools for SDR's to use?

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In today's global marketplace, the concept of localised marketing has become increasingly important for B2B tech companies. But what exactly is localised marketing? And how can it help companies succeed in a highly competitive industry?

In this podcast, I explore the benefits of localised marketing, discuss when companies should consider implementing it and a whole lot more with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall.

We cover:

What is integrated marketing and how does it relate to localisation?
What are the benefits of having a localised marketing strategy?
At what point does a company need to think about localisation?
How Lisa approached localisation when working for a Startup.
When do you need to hire marketers in country?
Having run integrated marketing teams for global technology businesses, what Lisa recommends doing to set those teams up for success.
What skills and attributes Lisa looks for when hiring into her marketing team.

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

A short update from us here at Market Recruitment.

In the digital age, data is king. And for B2B marketers, this treasure trove of information holds the key to unlocking new opportunities and driving demand.

But how exactly can data be used to achieve these goals?

In this podcast, I talk to John Webb, Founder and CEO of Get2Growth, about the power of data in the B2B market and provide actionable insights on how to leverage it effectively.

We cover:

What the opportunities are for B2B companies that sit on a lot of data right now
Why aren’t B2B companies able to utilise their data?
What could B2B companies be doing to capture more data in the first place?
How would you suggest they turn that data from unknown to a known audience?
What companies need to be aware of from a legislation point of view
How should companies start to build a demand generation engine?
How did John and the Spiceworks team utilise the data they had, and how did that influence their revenue?
The skills and attributes that John believes makes someone good at demand generation

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In today's digital age where buyers are more informed, a well-designed and optimised website can be a powerful tool to attract and convert potential customers for your B2B tech business.

But where do you start?

In this podcast, I talk to Sam Dunning, Co-Owner at Web Choice about the key steps to create a B2B website that not only looks great but also drives leads and delivers results.

We cover:

The single biggest mistake B2B companies make when building a new website
What a lead generating website needs to have
Does the CMS it's built on really matter?
Pricing page - yes or no?
How to do SEO properly and rank for keywords quickly
The reality of how long SEO takes
Tactics Sam is executing to drive leads into his business (which you can steal)

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In today's fast-paced world, attention spans are shrinking, and the demand for quick and easily consumable content is on the rise. As a result, many companies are turning their long-form content into short-form content to cater to these changing preferences.

But how?

So in this podcast, I talk to Anthony Leung, the Founder of Mean Write Hook about how to do it.

And as someone who's worked in social media and content marketing for B2C companies like Pret a Manger, Just Eat, and Simba Sleep, as well as B2B brands like Rackspace and Rentokil Initial, he's worth listening to.

We cover:

Why should companies be thinking about turning long-form content into short-form gold?
Why do some companies struggle with this?
Where should people start with something like this?
How do you suggest people distribute this short-form content?
What tools would you suggest someone use to create this type of content?
What would you measure and how would you measure it?

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Artificial intelligence (AI) is transforming the world as we know it, and marketing is no exception. From optimising online ads to creating content, AI is revolutionising how companies can reach their target audience more effectively.

And in this podcast, I talk to Ian Macleod, CMO at SALESmanago, about how AI is changing marketing.

We cover:

Why AI could be good for marketers
Why marketers need to be wary of AI
Is marketing an art or a science?
How can marketers utilise AI
Can AI help develop the next marketing leaders?
How SALESmanago is utilising AI to help solve the problems of their customers?
Has AI become a key part of Ian's focus moving forward?
When hiring B2B marketers, what traits Ian looks for

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In the rapidly evolving world of fintech, standing out from the competition is crucial for success.

One strategy that has proven to be highly effective is category creation. By defining a new category, establishing an emotional connection with customers, and aligning with the values of their target audience, fintech companies can drive growth, attract investment, and revolutionise the industry.

And in this podcast, I dive into a case study on category creation with Dr. Christine Bailey. After she joined Passfort, they repositioned the company, raised a Series A, and were acquired by Moody's Corporation. Quite a journey!

We cover;

The stage Passfort was at when Christine joined and the remit of her role
Category creation, and why Passfort landed on that as a strategy
Steps Passfort went through to create a new category
How Christine scaled her marketing team during this time
Tips if you want to differentiate in crowded markets
What skills and attributes Christine thinks makes someone good at B2B marketing

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

New tools, strategies, and tactics are readily available in today's marketing environment, making it easy to become distracted. Throw AI into the mix, and it’s clear to see why a lot of B2B marketers see focus as their number one challenge.

And those challenges are particularly heightened for marketers who work for B2B tech startups. These jobs, by their very nature, are incredibly hard. High expectations, limited time, and stretched resources mean you have to spend your time wisely; otherwise, you risk making no impact at all.

Which is why marketing fundamentals matter more than anything else. And in this podcast episode, it’s something that I dig into with Paul Berney, CMO at Anthropos.

We cover;

What attracted Paul to work at such an early stage startup
What marketing fundamentals are and why they're so important for success in marketing at startups
How Paul has used marketing fundamentals to build and grow a new sector at Anthropos
Tips for anyone wanting to create or refine a company's proposition
What skills and traits Paul would look for if he was a CEO at a startup who was looking to hire their first marketer

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

One of the biggest challenges for B2B fintechs in 2023 is how to create demand. With the well publicised demise of Silicon Valley Bank, rising global interest rates, and a cooling of major economies, venture capital funding in the sector is down by a whopping 83% in Q1 of 2023 compared to the same period in 2022. And this all has an impact on growth.

But despite these challenges, there are real opportunities for marketers at B2B fintechs to transform how they drive demand.

And in this podcast episode, I talked with Rebecca Warrington and Kerry Leech, Co-Founders ofRoo & Eve, about a framework they created in partnership with Nottingham Trent University for content marketing within the context of demand generation.

This framework aims to help fintechs create content that aligns with where buyers are in their journey, and it can be a game-changer for fintechs looking to create and capture demand.

We cover;

Why content is particularly important for B2B fintechs right now
An overview of their demand generation framework
Implementation advice for marketers
What types of content to use in the framework
Suggested metrics to track the success of this
The two biggest opportunities for B2B fintech marketers today

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Are there any similarities between recruitment and B2B marketing? On the surface, they may seem like different jobs requiring different skill sets, but if you look closely, you’ll find that both disciplines have more in common than meets the eye.

However, as modern marketing has become more commonplace, the recruitment industry lags behind. So what can recruiters learn from the transformation B2B marketers have been through? In this podcast, we’ll dig into exactly that.

Plus, as Sam Kuehnle has been hired as Loxo’s first marketer, we’ll also discuss his first 90 days and his advice for making a success of a role like his.

We cover;

B2B Marketing and Recruiting: The Surprising Similarities
Transforming Recruiting: Lessons from the Evolution of B2B Marketing
The 90-Day Reality of Being a Startup's First Marketer
No Playbook Exists for Growing a Marketing Team

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

It's no secret that B2B marketing can be difficult -- after all, you're marketing to a niche audience with often limited budgets. But the challenge of cutting through the noise and making an impact with your target market is compounded yet again in the digital era: attention spans are shorter than ever before and audiences are increasingly flooded with brand messages from multiple sources at once.

So how can you make sure your message stands out?

One way to help separate yourself is by using entertaining content in B2B campaigns — it will captivate your audience's attention, differentiate your material from competitors, reach a larger & wider set of prospects and engage them on different levels.

And in this podcast, we’re going to unpack, ‘Emailing with the Stars’, a series of entertaining webinars led by Ollie Whitfield, Demand Generation Team Lead at VanillaSoft.

We cover;

The challenges of creating engaging content today
How the idea for 'Emailing with the Stars' came about
The process of creating a webinar like this
Tips to help you come up with creative ideas
What Ollie does to promote his webinars
The metrics he tracks..

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

The startup to scaleup journey is a tough one, even more so in the current climate as investors become more cautious.

But there are lessons to be learned from successful startups that have achieved success.

I’m pleased to be talking to Victoria Hatcher, who works from one of those businesses. In 2022, Proximie, only six years after they were established, raised an $80m Series C, taking their overall investment to over $130m.

And in this podcast we’re going to dig into that journey.

We cover;

As a marketing leader when Proximie raised its Series C, what Victoria was thinking and feeling
What Proximie did as a Startup to help them scale
How the marketing team has evolved - structure and roles
Managing expectations and priorities
What Victoria looks for when hiring into her team

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Whether we’re in a recession right now or not is a debate for people who are far more informed than me.

However, what can’t be denied is there’s been a shift in a lot of technology companies recently from a ‘grow at all costs’ mentality to one that’s focussed on ‘efficient growth’.

Inevitably that shift brings about change, which could mean redundancies or reduced budgets.

But with every headwind there comes a tailwind and for every challenge there’s an opportunity.

So how should B2B marketers approach marketing in a recession?

I was delighted when David Fallarme took up my offer to tackle this question head on. And as someone who worked at HubSpot during the last downturn, he’s got some great advice for us.

We cover;

Tips to reduce the marketing budget without impacting marketing's effectiveness
Ideas to improve efficiency
How you can adapt to the changing pain points of your ICP (Hubspot example)
David's 'triple A framework' for metrics
How to handle redundancies
Where the opportunities are in times like this

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Today’s B2B tech marketers aren’t short of metrics to track. Being able to do this has enabled marketers to improve the effectiveness of the marketing they do, and ultimately the impact they have within their companies.

But sometimes marketers can focus too much on the pipeline. Classic lead generation has always been centred around marketing qualified leads (MQLs) which in many cases will never turn into revenue.

So what’s a better approach?

I’m joined by Kristina Jaramillo to discuss this very topic. And while Kristina isn’t suggesting the MQL is dead, she does talk about a proven approach to help marketers and companies increase their revenue.

We cover;

Why focussing on pipeline can be a problem
What metrics marketers should focus on instead, and why
How ABM can help companies increase revenue
How marketing teams should be structured
When you should start thinking about MarTech to support you
What skills and attributes Kristina looks for when hiring B2B tech marketers

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

For a B2B tech company, your positioning in the market, and the messaging you use to communicate with customers, are absolutely critical to your success. But when there’s so much competition from so many similar products and services today, it’s difficult to stand out from the crowd.

So, how can you ensure your messaging is unique and impactful enough to grab the attention of your customers?

In this episode, Margie Agin, Founder and Chief Strategist for Centerboard Marketing, explains how to find the right positioning and messaging to improve your engagement with your target audience, boost your marketing performance, and drive increased sales.

We cover;

Common reasons some marketers struggle to get traction with their messaging
The first step to start to improve traction
How you can improve your messaging
What you can track to see if your marketing is landing or not

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Developer marketing can be quite challenging for a lot of B2B marketers. Not only do developers dislike being ‘marketed to’, but they can often be a tough audience to reach.

So how can you make a success of it?

Today I’m joined by Christie Fidura, a developer marketing expert and someone who’s been doing developer marketing for over a decade.

We talk all about developer marketing:

why it’s regarded as hard to do
how you can find out more about what your developer audience wants
examples of what resonates with that audience.

If you’re in developer marketing or want to become better at it, this isn’t an episode you want to miss.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

As an early stage B2B tech start-up, getting your first 100 customers is a significant task. Not only is the technology market incredibly competitive these days, but customer acquisition costs are going through the roof. And if that wasn’t enough, there’s growing economic uncertainty.

The obvious solution is to hire a demand generation focussed marketer and start to run a wide variety of campaigns. Putting some budget behind things like this will start to get everything moving.

Unfortunately, that doesn’t always set you up for success. And it can often lead to frustrations between the founding team and the marketer(s), which in turn leads to people getting despondent about marketing altogether.

So what’s a better way to get your first 100 customers?

Today I’m joined by Asia Orangia, CEO & Founder of DemandMaven, Board member @ Moz (successfully acquired in 2021), and previously at two 10x startups, who talks to me about the proven steps she goes through when working with early stage B2B tech start-ups on customer acquisition.

We cover;

The common reasons Founders struggle to get their first customers
What stage your B2B tech start-up needs to be at before investing in marketing
The foundations that need to be in place before you launch campaigns
How to decide what channels to use
Proven marketing strategies that Asia has seen work at B2B tech start-ups
The metrics you should be tracking
The various options for Founders wanting to build a marketing engine (pros & cons)
The marketing stack Asia recommends for B2B tech start-ups

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In the B2B tech space, personalisation is becoming increasingly important as your customers’ preferences for marketing continue to evolve. However, launching a highly personalised strategy such as account-based marketing, can often be very expensive and resource heavy.

In this week’s episode, Kevin Tate, CMO at Clearbit, explains how you can achieve effective personalised marketing at scale with a small budget and limited resources.

We cover;

Why it's the right time to be thinking about less expensive marketing programs
What a fully-blown ABM program looks like in comparison
The first step to creating personalisation at scale without the high cost
How to optimise for intent
Tips to target the right people within the focus accounts
How to tackle messaging at scale without losing the personalisation
Tools you need to execute a strategy like this
What Kevin looks for when hiring ABM marketers

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.

But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business?

In this podcast, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.

They cover;

What is product-led growth?
Why companies adopt a strategy like this
Is product-led growth right for your business?
Where to start when adopting a product-led growth strategy
How you should structure your marketing team to support this
Metrics to track
Pitfalls and how to avoid them

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Going to work every day, and working on your marketing career, are two very separate things. But it’s easy to become so consumed by your day job that you neglect your long-term ambitions and lose sight of what you want to achieve in the future. Thankfully, this week’s guest has a wealth of in-depth guidance to help you solve those challenges.

In this episode, Maya Grossman, Peak Performance Career Coach & 2x VP Marketing, provides a proven formula for taking control of your career and accelerating yourself on the journey towards success.

We cover;

What it takes to achieve success in marketing, or your career in general
Why so many people - who have great skills and are willing to work hard - stay stuck in their careers
The first step to skyrocket your career
What you can do to get closer to a 'goal job'
Skills versus mindset, and what you can do to build confidence and resilience
What people can do to eliminate or quieten imposter syndrome
What you can do to consistently stay on track to achieve your career goals
Maya's view on the core aspects that B2B Tech marketers need to master in order to succeed in their career

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

As there becomes more noise and evidence that economies around the world are moving towards a recession, the pressure to generate demand for B2B tech marketers mounts.

So in this episode, Adam Holmgren, Head of Demand Generation at GetAccept, shares the five tactics he's used at GetAccept to help skyrocket demand.

We cover;

GetAccept's business and GTM
Why they moved focus from lead generation and what's working better
How they were able to differentiate their solutions in a crowded market
The move from sales led to product led, and how they're now blending the two and entering mid-market and enterprise segments
The power of building a community

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Are you a B2B content marketer that's looking to have more impact within the business you work for?

One way of doing that is to get more involved in product marketing. Because, amongst other things, doing that enables you to participate in more strategic conversations across the business.

But how do you do that?

Well today's guest has done exactly this. Emily Dumas, Senior Content Marketing Manager for Evernote talks to Matt Dodgson about her experience in content marketing and how she's been able to have more impact by getting involved in product marketing.

In this episode they discuss;

What being a 'traditional' B2B content marketer meant to Emily
When she first started to get involved in product marketing
How Evernote structures its content marketing team
What content marketing activities Emily gets involved in now she's focussing more on product marketing
Tips to shift your focus more from traditional content marketing into product marketing
What value your business can gain from you making this shift
How this shift can impact your career
Where Emily has gone to learn more about product marketing
A recent campaign Emily's been involved in
What skills and attributes Emily looks for when hiring B2B content marketers

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

This week’s guest has a proven track record of successfully launching and managing product marketing functions from scratch, which is a challenge many business leaders are currently struggling with.

In this episode, Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up.

We cover;

If you don't have a product marketing function, why should you start building one now
What needs to happen before you start a product marketing function
What kind of product marketer Ashley suggests hiring as your first product marketer
What areas a CEO should discuss with a product marketer to get them excited about a job like this
How to prioritise things as a 'first in' product marketer
The key 2 or 3 things to get done first to set yourself up for success
When it's time to start hiring more people into the function
Common pitfalls to avoid

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Today, product marketing is a crucial function for companies in the B2B tech industry. A great product marketer will create cohesion between your sales, marketing, and product development teams, while also ensuring each one is doing their job as well as possible.

But when it comes to product marketing metrics, how do you measure and communicate the success product marketing has?

In this episode, Kirsten Jepson, Senior Director of Product Marketing at TELUS International, shares some fascinating insights on this from her 15 years of experience working in product marketing.

She also provides useful guidance for any businesses looking to get started with a product marketing function, or to gain more value from their existing product marketing team.

She covers;

What product marketing is to Kirsten and what it provides a business
How the TELUS International product marketing team communicates with each other and keeps track of what everyone is working on
How each product marketers' performance is measured
What's reported back to internal stakeholders
What metrics you should track if you're in a product marketing team of one
What backgrounds you should hire product marketers from

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

The very first marketing role in a high-growth start-up is an extremely important one. As that person comes into the business to raise brand awareness, generate demand, build a sales pipeline, and drive revenue growth, it’s obvious to see why.

Of course, with modern B2B marketing involving so many different aspects, having just one person responsible for juggling everything – while consistently hitting their targets – is no mean feat.

In this episode, Pinja Dodik talks to Matt Dodgson about her experience as the first marketing hire for Swarmia. Not only did she successfully adapt to working as a stand-alone marketer, but she has been one of the driving forces behind a period of strong growth for the company.

They cover;

What attracted Pinja to join a Start-up as their first marketer
The reasons why Swarmia were ready to hire their first marketer
What being a 'self-starter' actually means
How to prioritise what to do, when there's so much to do
Key challenges of a role like this
How to manage expectations
When you should hire your second marketer
The questions you should ask before joining a Start-up as their first marketer
What its like being a marketer for a Start-up versus a more established company

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Having a marketing operations function within your marketing team is becoming critical, not just for large enterprises but for businesses of all sizes. Why? Because it keeps everything running smoothly and enables the rest of the team to excel in their own roles.

In this episode, Emily Gravel provides useful advice for setting up a marketing operations function that will make your marketing team more effective and drive increased business growth.

We cover;

How does Emily define what marketing ops is
Common triggers for needing a marketing operations function in the first place
What the company should do before hiring someone
What type of candidate they should hire as their first dedicated MOps person
What you should focus on in your first 90 days when setting up the function
What you can put in place to define and measure your success
If you're looking for a new marketing operations job - what Emily thinks should be the top 2 or 3 to understand before you move forward on it
Red flags to look out for in the interview process
What marketing operations candidates can do at interview to better position themselves for the job

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

It's been a crazy busy year for so many of us, so I'm currently away on holiday enjoying some downtime.

Hence there's no episode this week, but I wanted to take the opportunity to give you a short update on what we've got in the pipeline.

Have a great week everyone and catch you soon.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Many modern marketing strategies are prioritising demand generation over lead generation, taking a far more customer-centric approach, and achieving great success.

An example of this is Cognism, a company that has recently increased its inbound pipeline four times over by embracing demand generation.

In this episode, Liam Bartholomew, Global Head of Demand Generation, tells us the story of how Cognism has quadrupled its inbound pipeline by shifting from lead gen to demand gen.

They cover;

Why Cognism wanted to shift from lead generation to demand generation in the first place
The concerns senior leadership had with shifting focus away from pure lead generation
How the day to day role of the Demand Gen team changed with this shift
The metrics Cognism now tracks
The results they've seen from this shift
What the team are working on now to improve their results further
What the first few hires Liam would make into a marketing team to execute a demand gen strategy like Cognism does
What skills and attributes a demand generation marketer need to be a success [Cognism are currently recruiting]

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Events have long been an important part of a well-rounded marketing strategy, especially in the B2B space.

But as technology has evolved, and the global trend of remote working has emerged, B2B events have changed a great deal over the last few years.

So with this change and the emergence of hybrid events, how should you tackle event attribution?

In this week’s podcast episode, Jon Kazarian shares valuable guidance on how to tackle event attribution to help you achieve your marketing and sales goals, and grow your business.

We cover;

Why events are still a great play for B2B companies looking to grow and win more business
What the problem has been with event attribution in the past
For anyone about to run an event - what sort of data should they be collecting and why?
How Jon recommends marketers focus on attributing leads and revenue to events
The biggest mistakes people make when trying to attribute revenue to events
The types of events that are seeing the most success right now
Tools or tech that you’d recommend to event marketers to help with attribution?
The skills and attributes Jon would look for if he was hiring for an events marketer in the B2B Tech space

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points.

As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us understand where our marketing strategies are succeeding or failing.

In this episode, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata, discusses with Matt Dodgson how to use attribution to improve your marketing performance in the B2B tech sector.

They cover;

Why attribution is so important for B2B marketers today
What's wrong with how some B2B companies tackle attribution
The drawbacks for B2B companies of relying on Google Analytics for attribution
The key aspects you need to get right to improve attribution
Steffen's views on how tracking might be affected now cookies are being restricted
How to approach dark social when trying to report on metrics
The demand generation tactics that are working well for Dreamdata right now
What skills and experience Steffen looks for when hiring into his team

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

From early-stage start-ups to large enterprises, B2B tech companies are currently investing heavily in product marketing, whether that’s hiring their first person or building a whole team.

But many of those businesses – and the candidates they’re hiring – are still unsure how to get product marketing right, especially in such a fast-moving, competitive tech landscape.

In this podcast, Ashruti Singh, Director of Product Marketing at SAP, shares some valuable advice and guidance to help you succeed with product marketing today.

They cover;

Why product marketing is exploding right now
How the responsibilities of product marketers is evolving
What product marketing can bring to a company that doesn't already have it
What's important to product marketing job seekers
What the 'red flags' are for product marketing job seekers
What jobs people could transition into product marketing more easily from
Interview tips for product marketers
How product marketers should position their contribution in interviews

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In a recent podcast episode, one of our guests defined product marketing as, “The function that helps you carve out a space for your business or product to compete in.”

Sounds important, right? Well, most of the companies currently leading the way in the B2B tech sector would agree. That’s why we’ve seen a steep rise in tech businesses hiring for product marketing roles recently, demonstrating the growing value of this relatively new discipline.

Today’s guest, Liza Collin, named one of the world's 50 most influential product marketeers by the Product Marketing Alliance, talks to Matt Dodgson about how to create and win the case to start a product marketing function in your business, and how to make sure it succeeds.

They cover;

Why your B2B Tech company should have a dedicated product marketing function in the first place
How product marketers at Visma are trained up and supported in their roles so they make the impact they can
What a product marketer at Visma is responsible for
What background and experience Liza recommends your first product marketing hire should have
Tips for marketing generalists when interviewing product marketing specialists
How to setup your first product marketer for success
Challenges with measuring a product marketers success in the job
Reasons why product marketing can fail and how to avoid it

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Podcasts have been around for a long time now, and yet they’re still growing in popularity with each passing year. In fact, over the past three years, the number of podcast listeners in the UK has reportedly increased from 13.3 million in 2019 to 21.2 million in 2022.

But a more recent trend has seen B2B tech companies using podcasts as a form of content marketing, leveraging them to build relevant audiences and generate demand for their products or services.

In this episode, Tom Hunt - CEO / Founder of Fame.so, shares in-depth guidance to help you launch a successful podcast that will attract more customers and grow your business.

They cover;

The benefits of starting a podcast today
How to decide on the topic or theme to base your podcast around
The equipment Tom suggests to buy that sounds great but doesn't break the bank
How to book guests onto your newly launched podcast
What podcast format works best
Practical tips to grow your listeners
Strategies to help your podcast be more profitable
Tom's No.1 Tip for existing podcasters

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

The COVID-19 pandemic has changed the way we work forever. We all know that plenty of challenges arose during lockdown.

But, even today, many businesses are still struggling to hire and retain top talent following the global shift to remote working.

To help you solve some of those recruitment challenges, George Kapellos, Regional Head of Marketing at DiDi, spoke to Matt Dodgson about how to hire and retain a winning marketing team when working remotely.

They cover;

How hiring changed once George's marketing team was fully remote
The key learnings from hiring people into remote marketing jobs
What you can do to help your remote marketing team to feel connected
How to assess whether candidates will be productive and suited to remote marketing jobs
How prevent overworking and burnout

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

A growth manager who focuses on making your product more successful is a role that’s becoming increasingly important for B2B tech companies, especially as business models continue shifting to prioritise self-service for customers.

But ‘growth’ in this context should not be confused with growth marketing, nor can the two roles be combined or shoe-horned together, despite what many people assume.

In this episode, Andrew Capland, Founder of Delivering Value and former growth lead at Postscript, Wistia and HubSpot, explains exactly what it means to be responsible for product-focused growth today and also talks us through the steps you need to take to build a successful growth team in your company.

We cover;

what the difference is between growth and growth marketing
why growth teams exist right now
the foundations you need in place before hiring someone into a growth role
the skills and experience you should look for when hiring someone into a growth role
other jobs people could transition from into growth roles
how to be successful as a company’s first growth hire
how to scale a growth team
the playbooks the best growth teams are implementing right now
where to go to find out more about growth

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Despite the huge growth in popularity of B2B content marketing in recent years, far too many businesses are still making the critical mistake of focusing on themselves first, rather than focusing on what really matters – the customer.

In this episode, Skyler Reeves, CEO of Ardent Growth, talks to Matt Dodgson about the importance of placing your target audience, or ideal customer, at the core of your content marketing strategy to ensure it’s successful.

They cover;

why content marketing is so important for B2B companies right now
the common reasons B2B companies don't succeed in content marketing
how a business model influences a content strategy
how to decide which content to produce first when you focus on a search driven content strategy
how to optimise and maximise each piece of content produced
are content marketing frameworks like 'hub and spoke; still relevant today
what content marketing metrics Skyler tracks for his clients
what content marketing tools his agency uses
what skills and attributes makes someone good at content marketing

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

After a year or so of uncertainty during the pandemic, event marketing has begun to re-establish itself as a key component of a modern B2B marketing strategy.

However, the B2B events industry has obviously changed a lot since the start of the 2020 lockdowns. While technology has opened up new channels for events, that has also created plenty of new challenges as well.

In this episode, Julius Solaris discusses the technology driving the recent evolution of event marketing, and shares his advice for making your own B2B events successful today.

They cover;

With everything that's gone on recently, why running events is still an important part of any B2B marketing strategy
How running a B2B event will be different to what is was two years ago
What you should be doing before, during and after an event to drum up excitement
An event Julius has attended that he's been really impressed with and why
If he was hiring someone to run B2B events, what skills and attributes he would look for
If he had an extra $1m to spend on a B2B event, what he would spend it on

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Account-based marketing is a strategic approach to marketing that targets individual customer ‘accounts’ with campaigns specifically aimed at them.

And this is becoming increasingly popular in today’s business landscape, especially in the B2B Tech space where marketers are under more pressure than ever to deliver results.

In this podcast, Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase, provides detailed guidance for implementing an ABM strategy of your own to help drive pipeline and significant growth for your business.

We cover;

What you should do first if you're looking to increase your pipeline
Account Based Experience. What it is and how you can implement it
How to align sales & marketing with 'Shark Week'
The metrics Demandbase's demand gen marketing team track
Challenges with implementing an ABM strategy
The MarTech stack Leanne recommends
More about the Women in B2B Network and recommendations for better gender equality and inclusion
Advice for ambitious young women to find companies that can help them achieve their career goals

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Codeless is a content production company that supports fast-growing B2B tech businesses.
And as VP of Growth at Codeless, one of James Scherer’s most notable recent projects has been delivering a large-scale content marketing strategy for tech giant Monday.com.

In this podcast, James gives us an exclusive insight into how Codeless has driven significant growth for Monday.com and helped position the brand as a leader in the B2B SaaS market.

We cover;

Why Monday.com brought onboard Codeless
How Codeless scaled to meet Monday.com's content needs
Monday.com's content strategy
How to execute a hub and spoke strategy properly
How each piece of web content was optimised for search
What you can do to make each piece of content stand out
The tools that James recommends content marketers should check out
Where most B2B content strategies go wrong and what to do instead
Quality versus quantity and the use of AI tools
What James looks for when hiring content marketers

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In today’s digital marketing landscape, every company has a platform online to make noise and promote their own products or services.

With that in mind, your Startup’s brand could be the point of differentiation that allows you to cut through that noise and gain an advantage over your competition.

In this episode, Yoav Vilner, CEO of Walnut, talks to Matt Dodgson about how he’s achieved success founding and scaling a number of start-ups by focusing on building a strong brand from the very first day.

They cover;

What is Startup Branding and why it's particularly important today
What a Startup needs from day one to get its branding right
Tactics to focus on to create a great brand
Signals to look for to measure the impact of branding
The type of marketer Walnut hired as their first marketer to help with this
How Walnut have scaled their marketing team through Series A & B

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

When hiring B2B marketers, some businesses tend to put too much emphasis on finding people with experience specific to the position in question. This week’s guest is here to demonstrate why you should always give marketers the chance to transfer their skills and knowledge into new roles or industries.

In this episode, Laura Hauser tells Matt Dodgson about how she’s built a successful marketing career by mastering several specialist disciplines at different stages of her development.

They cover;

How moving from a marketing agency to a client side role for B2B Tech Startup as their first marketer helped shape her career
Whether or not specialising or being a generalist B2B marketer is better for your long term career
What it was like working for a true Scaleup, Atlassian
Laura's insights from growing her team at Adaptavist from herself to 45 people over four years
How Griffin, a Fintech Startup, attracted Laura to work for them
How important it is for companies to hire B2B marketers with experience of their domain
What it's like to go back to working for a Startup to set up their marketing

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

A Chief Marketing Executive (CMO) is the top of the food chain, as far as marketing roles go. But many of our readers often ask us what it takes to get there, what the role involves, and what influence a CMO can have on their wider business?

In this episode, Kate Owen gives us a fascinating insight into her career and how it led her to her current role of CMO at UPP.

We cover;

What is a CMO responsible for that a VP or marketing director isn’t
The biggest learning curve in her job as a first time CMO
Examples of how Kate is elevating marketing at board level as a new CMO
Tips for ambitious marketers to become a CMO
If you want to become a CMO in the future, is better to specialise in marketing or be a generalist
Tips for setting up ABM from someone who's done it in her last four jobs
How the pandemic has impacted B2B and B2C marketing
Where Kate goes to learn more about marketing and stay sharp

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

What is Revenue Operations? Well, RevOps, as it's more commonly known, is a fairly new concept for most of us, but it’s a growing discipline that’s helping many leading B2B tech companies improve their customer acquisition, increase sales, and accelerate growth.

In this podcast, Lorena Morales talks to Matt Dodgson about all things RevOps, including how and when to get started, and how to set yourself up for success.

They cover;

what revenue operations is
why revenue operations is so important for the success of B2B tech companies today
what type of B2B tech company should think about revenue operations
how the success of revenue operations should be measured
the skills and attributes that make someone a good fit for revenue operations jobs
what the challenges are of working in revenue operations
where revenue operations is heading in 2022 and beyond

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

B2B marketers will be all too familiar with the concept of a playbook, often positioned as a silver bullet solution for achieving growth and driving greater results.

But, in order to be effective, this week’s guest believes you have to create your own playbook specific to your business, your product, and your target audience.

In this podcast, Nick Roberts talks to Matt Dodgson about how B2B marketers can - and should - develop their own unique playbooks to achieve success.

They cover;

Why marketers are obsessed with playbooks
The downsides of following someone else's playbook
What metrics to find out before creating your own playbook
How to decide on what channels to use
How to balance repeatability with experimentation
The marketing tech stack Nick suggests to help you build and measure a playbook

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

With so many different roles, responsibilities, skills, trends, and technologies to navigate these days, it can be overwhelming trying to carve out your ideal career path.

In this week’s episode, Mark Larwood talks in detail about all the various options available to B2B Tech marketers today, to help you understand the best approach for you personally.

He covers;

Can being a specialist B2B marketer harm your career in the long term?
What skills do B2B marketers need to master today to be successful?
How marketers can take charge of their careers and up-skill themselves
Tips to select the right B2B Tech Startup to work at and how to set yourself up for success
Challenges when switching to work in B2B marketing from a Startup to a Corporate
Should you apply to jobs if you can't do everything the job descriptions asks for?
As a hiring manager, what Mark looks for in a candidates CV
What B2B marketers need to demonstrate and talk about in an interview to get to the next stage

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue.

He covers;

Why Kite needed Oren's expertise
The first steps he took to put the right foundation for growth in place
How he decided which growth experiments to run
The channels they used and why
The metrics he was tracking
The tech stack he used
What results he achieved for Kite
The key learnings

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

To be successful with your content marketing strategy these days, it’s essential that you create high quality content that your buyers really care about.

Why? Well, that’s exactly what this week’s guest has joined us to discuss.

In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about.

He covers;

Why it's so important to create content today that buyers care about
Where to get started with this
How to maximise the value you get from what you produce
How to increase output given you might be constrained by time or budget
An example of how Mark has used this technique to provide value and generate demand
How to measure the success of a play like this

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

With such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for examples of how to succeed.

In this episode, Edward Ford shares some of the key lessons he’s learned along the way to scaling Supermetrics’s annual recurring revenue from $10 million to nearly $50 million in just three years.

Edward covers;

How the role of a B2B tech marketing leader is evolving
What the challenges are of being a B2B marketing leader today
How he helped grow Supermetrics from $10m to $50m ARR and what he's learned from it
How he's found the transition from a contributor role to a leadership role in marketing
The demand generation metrics Supermetrics tracks
How content has been pivotal to Supermetrics growth
What you can do right now to position yourself for marketing leadership jobs further down the line

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

B2B content writing has experienced a boom period over the past two years, as the global shift to remote working has changed the way buyers interact with marketing and sales.

In this episode, David McGuire, Co-Owner & Creative Director of Radix Communications talks to Matt Dodgson about how B2B companies can work strategically with their writers to maximise the value gained from content marketing.

They cover;

Why it's so hard to hire quality B2B Tech writers right now
What you should include in a brief to engage a copywriter or copywriting agency
What should the hiring process should look like for B2B Tech copywriters
How important soft skills are when hiring B2B Tech copywriters
Tips to get the best work from your copywriter
How best to review and quality check a copywriters work - steal David's 15 point quality checklist here.
Where you can go to learn more about becoming a better writer

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

As marketing technology continues to evolve at a rapid pace, marketing operations has also evolved into an important specialist role.

And this week’s guest believes businesses must begin to take marketing ops more seriously if they want their wider marketing team to reach its full potential.

In this episode, Karla Wentworth talks to Matt Dodgson about why marketing operations should be seen as the foundation of any successful marketing team today.

They cover;

What is marketing operations?
Why is marketing operations so important for businesses right now?
What sort of businesses should have a marketing ops team?
What should you do to make your marketing operations team best in class?
What profile should your first marketing operations hire have?
Where you can go to learn more about marketing operations
Karla's favourite MarTech tool

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Content marketing is always evolving, but many B2B tech marketers are still stuck in their old ways, spending time and money on outdated activities which actually hold them back.

In this episode, Rand Fishkin gives a content marketing masterclass where he shares some of the unique ideas and perspectives that have made him one of the most influential marketing experts in the world.

They cover;

Is creating persona's a waste of time?
Why keyword research can be limiting and what you should do instead
How to optimise content for different social channels
Why using paid social and SEO might harm your content marketing success
What most content marketing strategies miss
What metrics you should track to demonstrate content marketing is having an impact on the business
What tools you should use to help with your content marketing

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

B2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis.

When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week’s guest has some valuable advice to help ease those challenges.

In this episode, Jason Bradwell talks with Matt Dodgson about a strategic approach to B2B tech marketing which will help set you up for success.

They cover;

How difficult is it being a stand alone marketer in today's B2B landscape?
What should you do first as a newly appointed stand alone B2B marketer?
How do you decide what marketing channels to use and what to measure?
Are MQLs dead?
As a solo marketer / small marketing team, should you outsource execution or execute yourself?
What marketing technology tools should your small B2B marketing team use?
When should your B2B Startup hire its first marketer?
What are the common mistakes that B2B marketers make?

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

It seems today that a lot of marketers are far more focused on inbound marketing than outbound.

But this week’s guest is a firm believer that, with the right approach, cold outreach is a great way to significantly boost the number of sales meetings you’re generating for your team.

In this episode, Kristina Finseth talks to Matt Dodgson about all her tips, tricks, and trade secrets with cold outreach to help you improve your results.

They cover;

Why cold outreach is still an effective play for B2B marketers today
How you should structure your team for success with cold outreach
The best tools to use to get started with cold outreach
Best practice for cadence and touch points
How to structure the first email in your cold outreach campaign
What content you should use in emails two onwards in your cold outreach campaign
Metrics to measure and industry benchmarks

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Good storytelling is essential for marketers to connect with our target customers, influence their behaviour, and inspire them to take action.

In this episode, Leslie Talbot, SVP of Strategic Marketing at Corporate Visions talks to Matt Dodgson about the fascinating science behind storytelling and how it can be used to make marketing more effective.

We cover;

How B2B buying behaviour has changed
The #1 factor that influences B2B buyer behaviour today
Four factors you can use in your marketing to influence B2B buyers

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Marketing plays an instrumental role in the growth and success of B2B SaaS start-ups today.

But making mistakes when building a marketing team could have a damaging impact on the business.

In this episode, Scott Vaughan talks to Matt Dodgson about some useful marketing strategies you can use to scale your early-stage SaaS start-up.

They cover;

Why marketing for a SaaS businesses is different
How to approach marketing as the first marketer into a SaaS Startup
How to know when your SaaS Startup has product-market fit
Challenges marketers face when a business achieves product-market fit
When you should hire your first CMO
Tips to effectively work with the senior leadership team

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment.

Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Demand generation is a popular trend in modern marketing because of the way it supports sales teams and enables them to be more successful.

But many businesses overlook the fundamentals of good demand generation, and consequently run into challenges or fail to meet their revenue targets.

In this episode, Andy Culligan talks to Matt Dodgson about the most effective techniques he’s learned for successful demand generation over the past 10 years.

They cover;

What components you need to build a demand generation engine
What should you do in your first 90 days
How to balance the short term vs the long term
How do you decide what tactics to use
What signals are you looking for to know demand generation is working
What marketing technology stack compliments your demand generation efforts
Common demand generation challenges
What companies should think about when hiring their first demand generation marketer

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

B2B SaaS marketing is a complex challenge which most companies struggle with in their early stages.

Faced with conflicting priorities, tight budgets, and pressure to deliver fast results, it’s unsurprising that tech marketing is so hard to get right.

In this episode, Alan Gleeson provides valuable advice for how B2B SaaS companies should approach their marketing to achieve long-term success.

We cover;

Why SaaS marketing is so different
When an early stage SaaS business should start thinking about marketing
What sort of marketer your SaaS business should hire as its first marketer
How to assess a marketer to ensure they're a good fit for your SaaS business
How should a marketer prioritise their time given it's a limiting factor
What marketing tactics early stage SaaS businesses should use to generate demand
How can you scale marketing output given you probably can't hire full time marketers
Why marketing fails at SaaS companies

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

It seems that ambitious start-ups are launching innovative new tech products every day. And as the tech landscape becomes more competitive, the demand for outstanding product marketing is also on the rise.

In this episode, Vakis Rigas joins Matt Dodgson to discuss the increasing importance of product marketing for businesses today.

We cover;

What product marketing is
When a company should hire its first product marketer
What a product marketer should focus on in the first 90 days of a new job
How the focus should change after those first 90 days
What skills and attributes you should look for when hiring product marketers
What companies should focus on when trying to hire the best product marketers

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Account based marketing is one of the best strategies to help drive demand and pipeline from a select list of accounts. But to rip up the current marketing approach and go 'all in' on ABM is another thing altogether.

Join Amit Bivas, VP Marketing at Optimove, as we discuss why they decided to ignore most of their market and follow this new approach. We cover;

What the trigger was to go 'all in' on ABM
How the leadership team reacted to the idea
What the first step was to implementing this new approach
How he adapted his marketing team to align with this change
What results they're seeing
Tips for anyone wanting to start an ABM program

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Using marketing is one of the most powerful ways to help a Startup scale, yet it's one of the hardest to execute well.

Join Kartik Krishnan, growth marketing expert, as we discuss how to use marketing to help your B2B Tech Startup scale. We cover;

Why is it important for Startups in particular to use marketing to help them scale?
When should Startups hire their first marketer?
What type of marketer should they hire?
What should the marketer be focussing on in the short term to drive growth?
What are some common issues that marketers will face when doing marketing for high growth Startups in particular?

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Listen as Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, talks about how you can forge your marketing career if you come from a martech background. We also talk about the changing landscape of martech, how to stay ahead of the pack in a fast moving tech landscape and so much more..

Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment- a recruitment agency that connects ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness.

Who better to speak to about B2B events, than Jane Culcheth Beard. After over 10 years in events marketing roles at HP, Jane talks us through why events has to be included in your B2B marketing plan to maximise your success. We also talk about;

What ROI to expect from B2B events
How to decide what sort of event to do
Ideas for Startups with smaller audiences
Where it can all go wrong and how to avoid that
How to develop your career in B2B events

Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that's obsessed with connecting ambitious B2B Tech companies in London with ROI focussed marketers to ignite growth and happiness.

If you're the CEO or Founder of a B2B Technology business, how do you use marketing to help you scale?
In this episode, join Ross Chapman, Marketing Director at Portswigger Web Security, as he talks through his no-nonsense advice to help you get value from marketing and scale.

We cover;

Outsourcing marketing v having it in-house
When it's the right time to hire your first marketer and at what level
What a CEO / Founder needs to talk about to excite a senior level marketer
What your first 30 days should look like as the first senior marketer into a business

And so much more...

Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that's obsessed with connecting ambitious B2B Tech companies in London with ROI focussed marketers to ignite growth and happiness

After 15 years at Fujitsu, rising to VP - Head of Global Offerings Marketing, David White shares his insights on how to plan and manage your career, so that you can achieve your goals.

With the benefit of an executive coach at Fujitsu, it's fascinating to hear David talk about his experiences - distilling it into 4 steps that you can start to implement today. Whether you're just starting out in your career or desperate for that CMO job, there's something for everyone..

Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that connects ambitious B2B Technology businesses with ROI focussed marketers.

Jill Pringle, CEO and Founder of Brand Symphony Marketing gives us a masterclass on how to scale a B2B service business with her 5 steps from her newly launched book - The Brand Symphony - we talk about many things. If you've got a small B2B service business and you're looking to scale, this is the episode for you.

Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that connects B2B Technology businesses with marketers who can help them grow.

The Brand Symphony: How to create a branding and marketing strategy to scale an established service business.

Cutting through the noise and getting someone's attention are key issues facing B2B marketers today. And that's why there's now a surge for marketers to use video in their content marketing efforts. So, it was great to catch up with Tom and Birdie of Contented Brothers to hear about how they've helped clients like SAP on their video marketing journey, and also listen to some great ideas for starting out.

Market Mentors is brought to you by Fiona Jensen of Market Recruitment - connecting B2B Technology firms with ROI focussed marketers to ignite growth and happiness.

With so many clients hiring people with industry knowledge, it was fascinating to speak to Jack Dyson, Global Head of Content Strategy at SAP Customer Experience who started in publishing with The Week and GQ, and transitioned through agencies to work for the one of the worlds largest B2B Technology companies. We talk about what makes great content marketing, skills, building teams and so much more.

Market Mentors is brought to you by Fiona Jensen of Market Recruitment.

Wow, to say Dan Tyre of Hubspot fame has energy is an understatement! But what an infectious and interesting person. Has B2B marketing changed? Heck yes, and Dan takes on an insightful journey through that change, with some gems of advice throughout, including how to work effectively with sales people and how to transform growth in your SaaS business.

This podcast is brought to you by Fiona Jensen, Director and Co-Owner of Market Recruitment - we connect ambitious B2B technology businesses with ROI focussed marketers to drive growth and happiness.

Are you disenfranchised with competitive advantage as a strategy? If so, Paul Skinner of Pimp My Cause and Agency Of The Future has a new pair of lenses for you to look through. Paul's philosophy is polar opposite to most, and he's written a book about it called, The Collaborative Advantage, where he shares many great examples about why, and how, that works; a marketing tool kit, you could say, that helps you to take into consideration the whole ecosystem your business operates in, and challenges you to find purpose and a way to add value by understanding the bigger picture.

Market Mentors is brought to you by Fiona Jensen, Director of Market Recruitment - we're obsessed with connecting ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness.

Collaborative Advantage: How collaboration beats competition as a strategy for success

Sometimes two heads are better than one, especially when you're a SME looking for marketing support, and Bang Consulting have a 13 year track record of delivering just that. I enjoyed chatting to Kate Jones about the move from client side to agency and to MD, Nicky Parker, about how their customer centric approach has helped them stand out.

Market Mentors is brought to you by Fiona Jensen, Co-Director of Market Recruitment - an agency helping connect ROI focussed B2B marketers with ambitious Tech companies.

Susie Ramroop is an experienced mindset coach and speaker who has a track record of taking business leaders from good to great by focusing on what truly makes an impact. Having climbed the B2B marketing career ladder herself as a speaker, she authentically but truthfully tackles the trickier subject matters around impostor syndrome, why being you is enough and how to focus.

Market Mentors is brought to you by Fiona Jensen, Director of Market Recruitment, an inbound recruitment agency that's obsessed with connecting ambitious B2b Technology businesses with ROI focussed marketers.

With a product management career spanning the globe, from Sydney to Silicon Valley, I had the pleasure of speaking to Thor Mitchell about why product management should be a career you should choose.
Already in product management? Then enjoy as Thor talks about techniques, skills, highs and lows..

Market Mentors is brought to you by Fiona Jensen, Director and Co-Founder of Market Recruitment - a specialist recruitment agency for B2B marketers in the Tech space.

In this episode, we're in for a real treat. Getting to learn from Dave Gerhardt, who's fast track marketing career covers agency, startups, and being an ex-HubSpot employee. And, Dave has gone from a standalone marketing manager role to VP of Marketing, now managing a team of 20 for one of the fastest growing SaaS companies in the world. We chat about conversational marketing, Drift, and cover some scary ideas like removing lead capture forms from your website. Eek!

Market Mentors is brought to you by Fiona Jensen, Director and Co-Owner of Market Recruitment. We connect ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness.

Work your marketing muscle with an ice hockey playing, music making, digital e-commerce global marketing leader, who pulls both B2C and B2B experience into a dynamic, human focused, business objective, goal scoring machine, I give you Chris Solis. Chris Solis is Global Digital Marketing Director of Condeco Software and we had a great conversation about careers, digital and all things B2B marketing related.

Market Mentors is brought to you by Fiona Jensen, Director and Co-Owner at Market Recruitment.

Join me, Fiona Jensen, in a fascinating interview with a lady who has managed business and marketing teams across media, advertising and tech. Sarah advocates for not just good marketing but utilising all you can, including your employees, to drive business growth.
With that experience, Sarah has created a consultancy business which is already in demand and can offer both direct marketing consultancy as well as leadership coaching and mentoring.
So listen and enjoy as we cover so many useful topics to help you grow as a B2B marketer..

You can contact Sarah here; https://www.speakeup.co.uk/

This Podcast was brought to you by; Fiona Jensen, Director and Co-Owner of Market Recruitment

Dip into the mind of a B2B marketer who's been part of companies that have successfully scaled. Tom shares insights into the challenges those businesses faced and how they overcame them. And interestingly, how his passion for history and an interest in wine, gave him the inspiration to help those businesses grow.

I really enjoyed interviewing the gregarious Mark Choueke, CEO & Founder of RebeltechPR.
As someone who's invested in his own Podcast, and loves networking, events and the B2B Tech Startup scene, it was great to talk about his business and listen to his advice about interviewing, progressing your career in marketing and some of his mistakes he's learnt the most from.

I think we're all familiar with labels like tech geeks, mad men, and Mr. Goodvertising, but today I'm going to throw a new one into the mix - Mr. Agile, aka John Webb, Founder & Coach of Get2Growth. John talks us through agile as a methodology and how utilising this technique can help you and your company win. You can learn more about agile by following John's blog, or see him talk at Get Stacked on the 20-21st March, 2019.

If you enjoyed part 1 with Lucio, then you'll love part 2!
In his own great way, he covers some fantastic topics including, how to sell your marketing plan, the books he'd recommend b2b marketers to read and so much more..

Tap into a wealth of experience from Lucio Furlani, who's worked across a variety of sales, marketing and leadership roles for HP and subsequently, HP Enterprise. Find out what digital transformation looks like on the inside, how important communication is to culture, and how to gain support and momentum for your ideas and what to do if you spot a business or career opportunity. All delivered in a wonderful Italian accent, with plenty of passion and appreciation of what value marketers bring.

How does the history of a brand help define its future? It's a good question and one of the many today's guest, Robin Mackenzie - Marketing Director of De La Rue, answers. Robin is a warm, pragmatic, family man who loves sharing some great insights from his career. Spanning the exciting world of mad men advertising to the ups and downs of working at large corporates and everything that goes with it.

A blogger for Forbes Woman, Top 10 Most Influential Women in MarTech and a TEDx Speaker, it was fascinating to catch up with Christine Bailey, CMO of Valitor.
And it was even more interesting to hear how Christine dealt with a very difficult time in her career as she was made redundant three times! But I couldn't let her go without hearing about her TEDx experience, how it came about and how she actually did it. Enjoy..

It was a real honour to spend some time with Vincent Rouselet, VP at ITSMA. ITSMA have a wonderful history of helping marketers, something that's close to my heart, so it was good to listen to Vincents advice. And especially with that smooth French accent!
He tackles how to find flexible work as a senior marketer who wants to balance spending time with their kids and working, how big corporates justify marketing spend on brand campaigns, how he manages work/life balance and a whole lot more..

I had a fascinating conversation with Mark Green, VP of Marketing, EMEA at Rackspace. Authenticity and honesty are important traits for senior leaders in business today and Mark exudes both.
And he doesn't dodge anything, as he covers a wide range of questions from what he looks for in a B2B marketer, how to become a manager for the first time, the most valuable lesson he's learnt in B2B marketing and so much more..

Join me as I interview the charismatic Lisa Vecchio, Head of Marketing at Lantum.
If you're sat in a Corporate thinking about what it's like to work for a Startup, then listen to Lisa as she gives her advice on how to make that happen. As someone who's made that transition successfully, as well as moving internationally, you need to listen to her carefully as she lays out everything you need to think about and ask..

Join me as I interview our first antipodean on the podcast, Rebecca Clayton.
With a wealth of B2B marketing experience, Rebecca gives some great advice about how companies can grow through pace. It may sound obvious, but one of her previous mentors gave her some lasting advice about how marketers can create that pace in the first place. So listen to find out what that is..

Join me as I interview Debbie Robertson, who’s a fantastic communicator and has held senior marketing leadership roles with BT, Avaya and 8x8.
In this episode, we explore what skills modern marketers need to focus on, to be relevant in todays B2B marketing world.
Debbie also gives some great insights about how to get to the next level without having the experience in the first place.

Join me in my first outdoor Podcast, as I interview Heidi Taylor, the renowned B2B marketing consultant, speaker at Ignite 2018 and author of 'B2B Marketing Strategy; Differentiate, Develop and Deliver Lasting Customer Engagement'. As a consultant, she's able to objectively and freely discuss some of the challenges B2B marketers face today. Whether that's being promoted, building effective teams or creating marketing strategies that work, Heidi has the answers..

Join me as I interview Scott Allen, ex-CMO and now Global Marketing Programs Development & Strategy Director at Microsoft, and listen to someone who is arguably at the top of their game. And despite his success and seniority, he really gets into the detail about what impresses him at interview, how to get your first job in marketing after University and how to step up from a Manager to a Director. As well as so much more...

If you’re someone who keeps up with the latest in marketing, then you’ll know it’s no longer about B2C or B2B. But all about H2H (Human to Human). And who better to talk to about this than the entrepreneurial agency thought leader, Paul Cash, Founder of Rooster Punk. So join me as I interview Paul and find out more about how his agency helps B2B companies to compete through storytelling and humanising their marketing...

Join me as I interview Scott Addington, Enterprise Marketing Director at Sage, an author of 14 published books, a family man and a successful senior marketing leader. How does he do it? Find out, as Scott tells all. He also does a deep dive into field marketing and how he successfully works with sales teams. It's packed full of gems...

Join me as I interview Catherine Maskell, Managing Director of the The Content Marketing Association. If 'Content is King' then Catherine is certainly the 'Queen of Content', and during our interview she gives some great advice for B2B marketers. Particularly around ROI and how to include the finance team to get buy in for your campaigns. In a fascinating episode, she's also very open about her strengths and weaknesses, with some great insights about how she deals with those.

Join me as I interview Richard Ashley, Senior Marketing Director at Tracelink. As someone who was previously Senior Marketing Director, EMEA at Blackberry, during it's turnaround phase, Richard certainly knows his stuff. And he gets right to it, with his practical advice for anyone interviewing for a B2B marketing role now, and anyone who truly wants to stand out.

In episode 4 of our Podcast, listen to Paul Raybould, Director of Marketing & Market Intelligence, EMEA & APAC for QS Enrolment Solutions, as he gives some great career advice for B2B marketers. As someone who's successfully transferred his skills into a variety of B2B markets, he's got some great nuggets of advice to get the most from your career in B2B marketing.

In our latest Podcast, listen to Mostyn Thomas who is General Manager & CMO of the revolutionary Startup D30, as he gives some great career advice for B2B marketers. In particular, the challenges that marketers face when working for high growth Startups and how to overcome them.

Join me, Fiona Jensen, as I interview the affable Richard Whale, UK & Ireland Marketing Leader at Dun & Bradstreet. He offers some great career advice, in particular, whether or not you should actually want to become a marketing leader in the first place. And if you do, how to go about getting to the next level in your B2B marketing career.

Join me, Fiona Jensen, as I interview the inspirational Miguel Adao and find out what advice he has for B2B marketers who want to ascend to the top.