OMCP® Online Marketing Best Practices Podcast: Recent Episodes
OMCP® Online Marketing Best Practices Podcast
What does a conversion optimization professional need to know? Talia Wolf, Founder and Chief Optimizer at GetUplift discusses thank you pages, AB testing, persona mapping, and how to understand what makes our customers take the next step in the buying journey. The OMCP Podcast is where top authors and industry leaders share authoritative practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get …
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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special training series, we interview the leaders of seven digital marketing course providers to learn the differences. In this episode, Mordy Golding, Director of Content for LinkedIn Learning shares what to expect in LinkedIn Learning training, his own thoughts on the value of certification, and where LinkedIn Learning is headed in the future. Michael:All right. Welcome back to the OMCP studio. With us …
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SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it? What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also Director of SEO Research at Go Fish Digital, and author at SEO by the Sea. Here Bill covers knowledge graph usage, ontology based images, augmented queries based on knowledge graphs, and how to stay up …
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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Winter 2019 education series, we interview the leaders of seven digital marketing course providers to learn the differences. Richard Townsend, CEO of Circus Street was kind enough to sit with us and share what the industry can expect from his company and training courses; now and in the future. Michael:All right. Welcome back to the OMCP studio and with us today is Richard …
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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this education series, we interview seven leaders in digital marketing training to learn the differences. In this episode, industry veteran and Jump Digital Founder Alex Clyne shares what to expect in Jump Digital’s marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios, and with us today is Alex Clyne, co-founder of Jump Digital, makers of …
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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we interview seven leaders in digital marketing education to learn the differences. Mark Moran, the Chief Marketing Officer with Simplilearn shared what to expect in Simplilearn’s digital marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios and with us today is Mark Moran, the Chief Marketing Officer with Simplilearn, long time …
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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we talk with seven leaders in digital marketing training to learn the differences. We interviewed Jefferson Flanders, President and CEO of MindEdge Learning who shared what the industry can expect from the MindEdge Learning digital marketing courses now, and in the future. Michael:All right. Welcome back to the OMCP studio, and with us today is Jefferson Flanders, President and CEO …
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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” For this special series OMCP interviewed the leaders of seven digital marketing course providers to learn the differences. We start with the most recent to earn OMCP approval, Boot Camp Digital. Allison Chaney, the chief digital training officer at Boot Camp Digital, and Krista Neher, CEO of Boot Camp Digital were kind enough to sit with us and share what the industry can expect from …
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Meredith Gray Stone, Program Manager, Professional Certificate Programs at Duke University, was kind enough to sit with us and share what the industry can expect from the Duke University Digital Marketing Programs.
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Podcast with Matt Bailey Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins. This episode is brought to you by: MindEdge. MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing with a series of nine online courses . Enroll today to prepare for your OMCA certification exam at MindEdge.com The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices …
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SEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice. Your page must engage. And search engines are getting better at deciding what types of pages will best serve the searchers. But how can we know what searchers are expecting? Find out here in this impromptu interview with author-expert Matt Bailey, hands-on SEO, bestselling author and corporate trainer from SiteLogic. This episode is brought to you by: WordTracker. Reveal 1000s of long tail keywords using data from Google, …
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Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms. Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen. Tie in personas and influencers and you’ll surpass your competitors in market acquisition. Where do we start? What are the best practices? Find out here in this interview with author-expert Marty Weintraub, who is light-years beyond most marketers, and is brilliantly generous with his experience, knowledge, tips, and …
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Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters? When is it time to scale creatives? What is the hidden problem when switching vendors? Author/Expert Kevin Ryan walks OMCP through five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the …
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SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain? When is it time to use rel=canonical or submit new sitemaps during a domain move? Switching domains can be a terrifying process–for good reason. One misstep and the search engines might follow our bad instructions. Author and SEO expert Dan Thies visited with OMCP to lay out the best practices, and the proper order of them, when switching to a new domain. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders …
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PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs. Misuse them, and negative keywords can hurt a campaign and block relevant traffic. Author expert Brad Geddes visited with OMCP to lay out the core practices of using negative keywords. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and …
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Social Messaging: Best Practices for Getting Your Messages Shared When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which …
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How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that …
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Shoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter …
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What are the core practices for choosing keywords for your SEO campaigns? What are the resources we should focus on? Author expert Matt Bailey shares SEO best practices for keyword research in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes. Episode …
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What are the core practices for video marketing? How do we optimize for discovery, watch time, and shares? How do we engage influencers? Author expert Greg Jarboe shares video marketing best practices in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes. Episode …
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What do we need to know to stay in compliance with email marketing regulations? What’s the difference between a transactional message and a message with commercial intent? What are best practices for maintaining our lists and subscription management? OMCP’s Michael Stebbins shares best practices in this podcast/article. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member …
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What is the value of an SEO link? When can a link cause more damage than good? What are some common and alternative ways to get links for SEO? Author expert Debra Mastaler shares best practices with OMCP in this podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP …
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Setting SEO Strategy can be a foggy process, unless we follow these five best practices from author/expert Matt Bailey. Matt explains how to include stakeholders, conduct market analysis, apply market and keyword research, perform gap analysis, and implement and measure your SEO strategy. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the …
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Scott Brinker Co-founder & CTO of ion interactive Editor of chiefmartec.com Program Chair of MarTech Author, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative “The vision of marketing as the keeper of the relationships between the customers and the market at large is more true than ever, but as a result, marketing now has all this increased responsibility for engaging with the sales team in a deeper way, engaging with the customer service team, working more closely with IT.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend …
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Dennis Yu, CTO, Blitz Metrics “There’s been a gap between having a diploma and actually being able to do a job. Employers just want to know, of the many things that they have to get done, that they can rely on one person who’s certified in PPC or SEO or social media marketing. They just want to know that this function can operate without them having to worry, and therefore, a trusted certification like OMCP can be valuable because it’s backed by not just passing a quiz but having actually …
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